UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
 
FORM 10-K
 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended April 30, 2010
Commission file number 002-26821

BROWN-FORMAN CORPORATION
(Exact name of registrant as specified in its charter)
 
 
 
Delaware
61-0143150
(State or other jurisdiction of
(IRS Employer
incorporation or organization)
Identification No.)
850 Dixie Highway
40210
Louisville, Kentucky
(Zip Code)
(Address of principal executive offices)
 
Registrant's telephone number, including area code (502) 585-1100
 
Securities registered pursuant to Section 12(b) of the Act:
 
 
 
Title of Each Class
Name of Each Exchange on Which Registered
Class A Common Stock (voting) $0.15 par value
New York Stock Exchange
Class B Common Stock (nonvoting) $0.15 par value
New York Stock Exchange
   
Securities registered pursuant to Section 12(g) of the Act
None

 
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes  þ   No       
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes           No þ
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  þ    No       
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes               No       
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   þ
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer   þ
Accelerated filer   o
Non-accelerated filer   o   (Do not check if a smaller reporting company)
Smaller reporting company   o
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes   o      No   þ
 
The aggregate market value, as of the last business day of the most recently completed second fiscal quarter, of the voting and nonvoting equity held by nonaffiliates of the registrant was approximately $4,200,000,000.
 
The number of shares outstanding for each of the registrant's classes of Common Stock on June 14, 2010 was:
Class A Common Stock (voting)
56,595,266
Class B Common Stock (nonvoting)
90,398,578

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant's 2010 Annual Report to Stockholders are incorporated by reference into Parts I, II, and IV of this report.  Portions of the Proxy Statement of Registrant for use in connection with the Annual Meeting of Stockholders to be held July 22, 2010 are incorporated by reference into Part III   of this report.
 
 
 

 
 
 
PART I
Item 1.  Business
 
Brown-Forman Corporation (“we,” “us,” or “our” below) was incorporated under the laws of the State of Delaware in 1933, successor to a business founded in 1870 as a partnership and subsequently incorporated under the laws of the Commonwealth of Kentucky in 1901.

We primarily manufacture, bottle, import, export, and market a wide variety of alcoholic beverage brands.  Our principal beverage brands are:
 
Jack Daniel’s Tennessee Whiskey
Early Times Kentucky Whisky
Jack Daniel’s Single Barrel
El Jimador Tequila
Jack Daniel’s Ready-to-Drinks
Fetzer Wines
Gentleman Jack
Five Rivers Wines
Southern Comfort
Herradura Tequila
Southern Comfort Ready-to-Drinks
Jekel Vineyards Wines
Southern Comfort Ready-to-Pours
Korbel California Champagnes*
Finlandia Vodka
Little Black Dress Wines
Antiguo Tequila
New Mix Ready-to-Drinks
Bel Arbor Wines
Old Forester Bourbon
Bonterra Vineyards Wines
Pepe Lopez Tequilas
Canadian Mist Blended Canadian Whisky
Sanctuary Wines
Chambord Liqueur
Sonoma-Cutrer Wines
Don Eduardo Tequila
Tuaca Liqueur
Early Times Bourbon
Woodford Reserve Bourbon

*Represented in the U.S. and other select markets by Brown-Forman

The most important brand in our portfolio is Jack Daniel’s, which is the fifth-largest premium spirits brand and the largest selling American whiskey brand in the world according to volume statistics published in February 2010 by Impact Databank, a well-known trade publication. Our other leading global brands are Finlandia, the sixth-largest selling vodka, Southern Comfort, the third-largest selling liqueur, and Canadian Mist, the fourth-largest selling Canadian whiskey, according to the recently published volume statistics referenced above. Our largest wine brands are Fetzer and Korbel, generally selling in the $6-11 per bottle price range. We believe the statistics used to rank these products are reasonably accurate.

Geographic information about net sales and long-lived assets is in Note 16 of the Notes to Consolidated Financial Statements on page 64 of our 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Our strategy is to market high quality products that satisfy the preferences of consumers of legal drinking age and to support those products with extensive international, national, and regional marketing programs.  These programs are intended to extend consumer brand recognition and brand loyalty.

We own numerous valuable trademarks that are essential to our business.  Registrations of trademarks can generally be renewed indefinitely as long as the trademarks are in use.  Through licensing arrangements, we have authorized the use of some of our trademarks on promotional items for the primary purpose of enhancing brand awareness.
 
 
 
 

 
 
Customers
 
In the United States, we sell our wine and spirits brands either through wholesale distributors or in states that directly control alcohol sales, state governments that then sell to retail customers and consumers.  In some markets, we have contracts with our distributors that are not for a fixed term.  These contracts are terminable at will and contain a liquidated damages provision that provides limited compensation based primarily on a percentage of purchases over time.  Some states have statutes that limit our ability to terminate our distribution relationship.

Our main international markets are the U.K., Australia, Mexico, Poland, Germany, France, Spain, Italy, South Africa, China, Japan, Canada, and Russia. We use a variety of distribution models outside the United States.  Our preference for a particular arrangement depends on a number of factors, including our assessment of a market’s long-term competitive dynamics and our portfolio’s stage of development in that market. We currently own and operate our distribution network in several markets, including Australia, China, the Czech Republic, Korea, Mexico, Poland, and Taiwan, and plan to begin doing so in Germany, Canada, and Brazil during the next year. In the United Kingdom, we partner with Bacardi to sell a combined portfolio of our companies’ brands. In all of these markets, we sell our beverage alcohol products directly to retail stores and to wholesalers. In many other markets, we use third parties to distribute our portfolio of brands.

For more information about our customers, refer to the section entitled "Our Distribution Network" on page 37 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Ingredients and Other Supplies
 
The principal raw materials used in manufacturing and packaging our distilled spirits are corn, rye, malted barley, agave, sugar, glass, cartons, PET (polyethylene terephthalate), labels, and wood for barrels, which are used for storage of bourbon, Tennessee whiskey, and certain tequilas.  The principal raw materials used in liqueurs are neutral spirits, sugar, and wine, while the principal raw materials used in our ready-to-drink products are sugar, neutral spirits, whiskey, tequila, or malt.  Currently, none of these raw materials is in short supply, and there are adequate sources from which they may be obtained, but shortages in some of these can occur.

Due to aging requirements, production of whiskeys, certain tequilas, and other distilled spirits is scheduled to meet demand three to ten years in the future. Accordingly, our inventories may be larger in relation to sales and total assets than would be normal for most other businesses.

The principal raw materials used in the production of wines are grapes, packaging materials and wood for wine barrels. Grapes are primarily purchased under contracts with independent growers, and we also own some vineyards in California; from time to time, our grape costs are adversely affected by weather and other forces that may limit production. We believe that our relationships with our growers are good.

Competition
 
For information about our competition, refer to the section entitled "Our Competition" on pages 37 and 38 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Regulatory Environment
 
The Alcohol and Tobacco Tax and Trade Bureau of the United States Treasury Department regulates the wine and spirits industry with respect to production, blending, bottling, sales, advertising, and transportation of industry products. Also, each state regulates the advertising, promotion, transportation, sale, and distribution of such products.

Under federal regulations, bourbon and Tennessee whiskeys must be aged for at least two years in new charred oak barrels.  We age all of our whiskeys for a minimum of three to six years.  Federal regulations also require that "Canadian" whiskey must be manufactured in Canada in compliance with Canadian laws.  Mexican authorities regulate the production of tequilas, which among other specifications, require minimum aging periods for anejo (one year) and reposado (two months) tequilas.  We believe we are in compliance with these regulations.

Employees
 
As of April 30, 2010, we employed about 3,900 persons, including approximately 200 employed on a part-time or temporary basis.  We believe our employee relations are good.

For more information about our business, refer to the sections entitled “Our Operations and Our Markets” and “Our Brands” in Management’s Discussion and Analysis on pages 35 through 37 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Available Information
 
You may read and copy any materials that we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, D.C. 20549. Information on the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330. In addition, the SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file with the SEC at http://www.sec.gov.

Our website address is www.brown-forman.com.  Please note that our website address is provided as an inactive textual reference only.  Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments to these reports are available free of charge on our website as soon as reasonably practicable after we electronically file those reports with the SEC.  The information provided on our website is not part of this report, and is therefore not incorporated by reference, unless such information is otherwise specifically referenced elsewhere in this report.

On our website, we have posted our Corporate Governance Guidelines, our Code of Conduct and Compliance Guidelines that apply to all directors and employees, and our Code of Ethics that applies specifically to our senior executive and financial officers.  We have also posted on our website the charters of our Audit Committee, Compensation Committee, Corporate Governance and Nominating Committee, and Executive Committee.  Copies of these materials are also available free of charge by writing to our Secretary, Matthew E. Hamel, 850 Dixie Highway, Louisville, Kentucky 40210 or e-mailing him at Secretary@b-f.com.
 
 
 

 
 
Item 1A.  Risk Factors
 
You should carefully consider the risk factors described below and throughout this report, which could materially affect our business. There are also risks that are not presently known or not presently material, as well as the other information set forth in this report that could materially affect our business. In addition, in our periodic filings with the SEC, press releases, and other written and oral statements, we discuss estimates and projections about trends, future performance and our business outlook. Such "forward-looking statements" inherently involve risks and uncertainties that could cause our actual results to differ materially from our historical results or our present expectations and projections, and adversely affect our results of operations, financial condition and the trading price of our stock in future periods. We caution investors not to place undue reliance on any forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events, or otherwise. The discussion of risks below and elsewhere in this report is by no means all inclusive, but is designed to highlight what we believe are important factors to consider when evaluating our future performance.

Unfavorable general economic conditions could negatively affect our operations and results significantly.

Although the severe global economic conditions experienced over the last couple of years have improved somewhat, the degree and pace of recovery is expected to vary around the globe. Our business and financial results will continue to be affected by worldwide economic conditions. The recent global recession and market turmoil led to a widespread reduction of business activity in general. Consumer confidence and spending decreased dramatically and remain down significantly in many countries. Liquidity, including both business and consumer credit, contracted in a number of our major markets. Unemployment rates have increased significantly in the United States and many other countries that are significant for our business. Many wine and spirits consumers have "traded down" to less expensive products and to drinking occasions and venues less favorable to some of our premium and super-premium products. Some large retailers and consumers have been refusing to accept even moderate product price increases. Distributors and retailers reduced their levels of beverage alcohol inventory during the recession, and in some of our markets, Russia being an example, this trend has continued.

The prolongation, exacerbation or expansion of these trends in significant markets could adversely affect our business results. The specific ramifications are difficult to predict, but some potential effects are higher interest rates, significant changes in the rate of inflation (up or down), exchange rate fluctuations, and/or lower returns or discount rates on our pension assets (requiring higher contributions to our pension plans). Our suppliers, customers, and consumers could experience cash flow problems, credit defaults, and other financial hardships. Further, even as the economy picks back up, consumers may continue to curtail spending, make more value-driven and price-sensitive purchasing choices, and have more at-home drinking occasions rather than at restaurants, bars, and hotels. Governments may impose taxes and implement other measures to manage the economic conditions in ways that hurt our business. In sum, in a variety of different manifestations, these volatile and uncertain economic conditions, or their renewal or expansion, could have significant adverse effects on our business, financial position and results of operations, as could the continuation of one or more of the related trends noted above.

Our global growth is subject to a number of commercial and political risks.

We currently market products in more than 135 countries. In addition to the United States, significant markets for us include the United Kingdom, Australia, Mexico, Poland, Germany, France, Spain, Italy, South Africa, China, Japan, Canada, and Russia. We expect our future growth rates in international markets to surpass our growth rates in the United States. Emerging markets, such as Eastern Europe, Latin America, and Asia, as well as countries that some companies might consider to be developed markets, such as France and Australia, provide significant growth opportunities for us.

If anti-American sentiment became pronounced in the principal countries to which we export our beverage products, our global business could suffer. Potentially unstable governments or legal systems, intergovernmental disputes, military conflicts, local labor conditions and business practices, nationalizations, inflation, recession, pandemics, terrorist activities, laws regulating activities of United States-based companies abroad, and laws, regulations and policies of foreign governments, are also risks due to the global nature of our business. These and other political, commercial, and economic uncertainties in our various markets around the world may have a material adverse effect on our business, results of operations and future growth prospects.

The longer-term outlook for our business anticipates continued success of Jack Daniel's Tennessee Whiskey, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, their respective brand families, and our other wine and spirits brands. This outlook is based in part on favorable demographic trends for the sale of wine and spirits through 2014 in the United States, and in many of our global markets for a varying numbers of years thereafter. If these demographic trends do not translate into corresponding sales increases, we may fail to meet our growth expectations. In addition, the somewhat less favorable demographic trends in the United States for several years subsequent to 2014 could negatively affect our performance in those years and our ability to meet our longer-term strategic objectives.
 
 
 

 
 
Foreign currency exchange rate fluctuations affect our results.

We sell our products, and pay for some goods, services, and manpower, in international markets primarily in local currency. Since we sell more in local currencies than we purchase, we have a net exposure to changes in the value of the United States dollar . Thus, profits from our overseas businesses would be adversely affected if the dollar strengthens against other currencies in our major markets, especially the euro, British pound, Australian dollar, and Polish zloty. As we increasingly expand our business globally, the effect of exchange rate fluctuations on our financial results increases. To buffer this effect, we regularly hedge a portion of our currency exposure. Nevertheless, over time our reported financial results generally will be hurt by a stronger United States dollar and helped by a weaker one. Based on the currency hedges we had in place as of April 30, 2010, we expect our fiscal 2011 earnings to be adversely affected by comparisons to our fiscal 2010 performance as a result of the recent significant strengthening of the dollar relative to our other major currencies.

Higher costs or unavailability of input materials could affect our financial results, as could our inability to obtain certain finished goods.

If energy costs rise, our transportation, freight and other operating costs, such as distilling and bottling, will likely increase. Similarly, higher costs for grain, grapes, agave, wood, glass, plastic, closures, and other input materials and/or associated labor costs would likely adversely affect our financial results, since we may not be able to pass along such cost increases to our customers through higher prices.

Our products use a number of materials and ingredients that we purchase from third-party suppliers. Our ability to make our products hinges on having available all of the raw materials, ingredients, bottle closures, packaging, bottles, cans, and other materials used to produce and package them; without sufficient quantities of one or more key input materials, our operations and financial results could suffer. For instance, only a few glass producers make bottles on a scale sufficient for our requirements; and a single producer (Owens-Illinois) supplies most of our glass requirements. Similarly, a Finnish corporation (Altia plc) distills and bottles our Finlandia products for us pursuant to an exclusive long-term supply agreement. If Owens-Illinois, Altia or another of our key suppliers were no longer able to meet our timing, quality or capacity requirements, ceased doing business with us, or increased its prices; and we could not develop alternative cost-effective sources of supply, our operations and financial results could be adversely affected. Additionally, rising energy and other costs may further curtail consumer spending on leisure, entertainment, and discretionary purchases, thereby resulting in decreased purchases of our brands.

Changes in consumer preferences and our ability to anticipate and react to them may affect our business results.

We are a branded consumer products company that operates in a highly competitive marketplace. We rely on consumers’ demand for our products, so maintaining our competitive position depends on our continued ability to offer products that appeal strongly to consumers. As they have in the past from time to time, consumer preferences may shift due to a variety of factors, including changes in demographic and social  trends, public health policies, and changes in leisure, dining, and beverage consumption patterns. Our continued success will require us to anticipate and respond effectively to shifts in consumer behavior and drinking tastes. If consumer preferences were to move away from our premium brands in any of our major markets, or from our ready-to-drink products, particularly Jack Daniel's & Cola in Australia (its largest market) or New Mix, the el Jimador tequila-based ready-to-drink product we sell in Mexico and the United States, our financial results might be adversely affected. Other factors may also reduce consumer spending on our products, including economic decline, a trend toward frugality even as the economy improves, wars, pandemics, weather, natural or man-made disasters, security threats, or terrorist attacks, to name a few.

New product offerings, brand line extensions, primary packaging changes, product reformulations, and similar product innovations by both us and our competitors will increasingly compete for consumers. Product innovation is a significant aspect of our growth strategies; however, there can be no assurance that we will continue to be able to develop and implement successful line extensions, packaging, and formulation changes, or new products. Unsuccessful implementation or short-lived popularity of our product innovations may result in inventory write offs and other costs, and may also affect consumer perception of the brand family or parent brand. Our inability to attract consumers to our product innovations relative to our competitors’ products, and to continue to do so over time, would likely negatively affect our growth aspirations, business performance and financial results over time.
 
 
 

 
 
National and local governments may adopt regulations or undertake investigations that could increase our expenses or limit our business activities.

Our operations are subject to extensive governmental legislative and regulatory requirements regarding production, importation, marketing and promotion, labeling, distribution, trade and pricing practices, antitrust and competition, employment and environmental issues. Changes in laws, regulatory measures, governmental policies, or in the manner in which current ones are interpreted, could cause Brown-Forman to incur material additional costs or liabilities, and thereby jeopardize our ability to grow the business. Governmental bodies in countries where we operate may impose or increase limitations on advertising and promotional activities, place restrictions on retail outlets or other locations, times or occasions where beverage alcohol is sold or consumed, or adopt other non-tariff measures that could directly or indirectly limit our opportunities to reach consumers and sales of our products. If the changes were severe, consumer demand could decline to the point of significantly damaging our business performance and prospects.

In addition, from time to time governmental bodies in the United States and international markets investigate business and trade practices of beverage alcohol suppliers, distributors, and retailers, including specific beverage alcohol trade regulations, the U.S. Foreign Corrupt Practices Act and similar laws in other countries. Our policies and procedures require strict compliance by our employees and agents with all United States and local laws and regulations applicable to our business operations. Nonetheless, despite our policies, procedures and related training programs, governmental investigators may allege or determine that non-compliance has occurred and impose penalties and monetary fines. Thus, adverse developments in or as a result of regulatory measures and governmental investigations could hurt our business operations, reputation and financial results.

Tax increases and changes in tax rules could adversely affect our financial results.

Our business is sensitive to changes in both direct and indirect taxes. As a multinational company based in the United States, Brown-Forman is more exposed to the effects of the various forms of tax increases in the United States than most of our major competitors, especially those that affect the net effective corporate income tax rate. Changes proposed in Congress or by President Obama exemplify this risk; they include repealing LIFO (last-in, first-out treatment of inventory), decreasing or eliminating the ability of United States-based companies to receive a tax credit for foreign taxes paid or to obtain a current US tax deduction for certain expenses in the US related to foreign earnings, and increasing the tax on dividends and/or capital gains.

Increases in federal or state excise taxes or other tax increases could also materially depress our financial results, by reducing consumption of our products and encouraging consumers to switch to lower-priced and lower-taxed product categories. While no legislation to increase federal excise taxes on distilled spirits is currently pending in the United States, excise tax increases are possible, as are further increases to other federal tax burdens imposed on the broader business community and consumers. Municipal and state governments may also increase tax burdens to cover budget deficits and compensate for declines in other revenue sources. For instance, in April 2009 Kentucky, where our corporate headquarters are located, imposed a 6% sales tax on sales of wine and spirits products. Several large states and many more municipalities have various tax increases under consideration that could adversely affect our business and/or consumers of our products. New tax rules, accounting standards or pronouncements, and changes in interpretation of existing ones, could also have a significant adverse effect on our business and financial results.

Our international business can also be negatively affected by increases in tax rates, such as income taxes, excise taxes, value added taxes, import and export duties, tariff barriers, and/or related local governmental economic protectionism, and the suddenness and unpredictability with which these can occur. The global economic downturn over the past couple of years has increased our tax-related risks in many countries in which we do business, as governmental entities may further increase taxes on beverage alcohol products to replace lost revenues.
 
 
 

 
 
If the social acceptability of our products declines or governments adopt policies disadvantageous to beverage alcohol, our business could be materially adversely affected.

Our ability to market and sell our products depends heavily on both societal attitudes toward drinking and governmental policies that flow from those attitudes. In recent years, there has been increased social and political attention directed at the beverage alcohol industry. The recent attention has focused largely on public health concerns related to alcohol abuse, including drunk driving, underage drinking, and health consequences from the abuse and misuse of beverage alcohol. Alcohol industry critics in the United States, Europe and other countries around the world increasingly seek governmental measures to make beverage alcohol products more expensive, less available, and more difficult to advertise and promote. If the social acceptability of beverage alcohol were to decline significantly, sales of our products could materially decrease. Our sales could also suffer if governments ban or restrict advertising or promotional activities, limit hours or places of sale or consumption, or take other actions that discourage alcohol purchase or consumption, which would adversely affect our business and financial results.

Litigation could expose our business to financial and reputational risk.

In the United States and other litigious countries, private or governmental lawsuits are a continuing risk to our business, including but not limited to lawsuits relating to labor and employment practices, environmental issues, taxes, product liability, marketing, trade and business practices, intellectual property, and antitrust matters. Several years ago, a series of putative class action lawsuits were filed against spirits, beer, and wine manufacturers, including Brown- Forman, alleging that our marketing caused illegal alcohol consumption by persons under the legal drinking age. All of the cases were either dismissed or withdrawn and the litigation was concluded in 2007. However, other lawsuits attacking beverage alcohol producers, wholesalers or retailers for alcohol abuse problems, health consequences from the misuse of alcohol, or marketing or sales practices could hurt our financial results and business, and the entire industry.

Production cost increases or production facility disruption may adversely affect our business.

Our Mexico-based tequila operations have entered into long-term contracts with land owners in regions where blue agave (the primary raw material in tequila) is grown. Most of these contracts require us to plant, maintain, and harvest the agave, and to compensate the land owners pursuant to formulas based on the prevailing market price for agave at the time of harvest. Instability in agave market conditions could cause us to pay above-market prices for some of the agave we use. Likewise, our California-based wine operations have entered into long-term contracts with various growers and wineries to supply portions of our future grape requirements; and we also own vineyards in California. Most of the contracts call for prices to be determined based on market conditions, within a certain range, and most also have minimum tonnage requirements. Although they may provide some protection in times of rising grape prices, the contracts may result in above-market costs during times of declining prices. There can be no assurances as to the future prevailing market prices for agave, grapes, or our other input materials, including grain, glass, wood, plastic, and closures, or our ability, relative to our competitors, to take advantage of changes in market prices for them. Weather, changes in climate conditions, diseases, and other agricultural uncertainties that affect the mortality, health, yield, quality or price of the various raw materials we use in our products also present risks for our business, including potential impairment in the recorded value of our inventory.

We also have a substantial inventory of aged products, principally whiskey and tequila. If there were a catastrophic failure at one of our major distillation or bottling facilities, our business could be adversely affected. The maturing inventories are stored at a handful of different sites, which reduces the risk to a degree; nonetheless, the loss of a substantial amount of aged inventory – through fire, other natural or man-made disaster, contamination, or otherwise – could result in a significant reduction in supply of the affected product or products. A consequence could be our inability to meet consumer demand for the product for a period of time, and other significant adverse business consequences that insurance proceeds may be insufficient to compensate, such as damage to brand equity and future sales from not having our products in the market and in consumers’ sights and hands for this period of time.
 
 
 

 
 
Consolidation among, changes in, increased competition by or poor performance by spirits producers, wholesalers or retailers could hinder the marketing, sale and distribution of our products.

We use a number of different business models to market and distribute our products in different regions of the world. In the United States we sell our products either to wholesale distributors or, in those states that control alcohol sales, to state governments who then sell to retail customers and consumers. In our other global markets, we use a variety of route-to-consumer models, including in many markets reliance on other spirits producers to market and sell our products. Although to date it has happened rarely, if ever, consolidation among spirits producers overseas or wholesalers in the United States could hinder the distribution and sale of our products as a result of reduced attention and resources allocated to our brands during transition periods, the possibility that our brands may represent a smaller portion of the new business, and/or a changing competitive environment. Also, changes to our route-to-consumer partner or method in important markets could result in temporary sales disruption. Further, while we believe that our size relative to that of our competitors gives us sufficient scale to succeed, we nevertheless face a risk that a continuing consolidation of the large beverage alcohol companies could put us at a competitive disadvantage.

Retailers and wholesalers of our brands offer products that compete directly with ours for shelf space, promotional displays, and consumer purchases. Pricing (including price promotions, discounting, couponing and free goods), marketing, new product introductions, and other competitive behavior by other suppliers, and by distributors and retailers who sell their products against one or more of our brands, could also adversely affect our business and financial results. In tough economic times, consumers tend to be particularly price sensitive and to make more of their purchases in discount stores and other off-premise establishments; therefore, the effects of these competitive activities on our sales may be more pronounced when the economy suffers.

We may not succeed in our strategies for acquisitions and dispositions.

From time to time, we acquire additional brands or businesses. We will likely continue to seek acquisitions that we believe will increase long-term shareholder value, but we cannot assure that we will be able to find and purchase businesses at acceptable prices and terms. It may also prove difficult to integrate acquired businesses and personnel into our existing systems and operations, and to bring them into conformity with our trade practice standards, financial control environment and U.S. public company requirements. Integration may involve significant expense and management time and attention, and may otherwise disrupt our business. Our ability to grow sales of the brands we acquire profitably will be important to our future performance. For example, our expectations for future profit contribution from the main brands we purchased in the Casa Herradura business depend on our ability to grow the Herradura and el Jimador families of brands in the United States and other key tequila markets around the world.

Brand or business acquisitions also may expose us to unknown liabilities, the possible loss of key customers and/or employees knowledgeable about the acquired business, and risks associated with doing business in countries or regions with less stable governments, political climates, and legal systems and/or economies, among other risks. Acquisitions could also lead us to incur additional debt and related interest expenses, issue additional shares, and become exposed to contingent liabilities, as well as to experience dilution in our earnings per share and reduction in our return on average invested capital. We may incur future restructuring charges or record impairment losses on the value of goodwill and or other intangible assets resulting from previous acquisitions, which may also negatively affect our financial results.

We also evaluate from time-to-time the potential disposition of assets or businesses that may no longer meet our growth, return and/or strategic objectives. In selling assets or businesses, we may not get a price or terms as favorable as we anticipated. We could also encounter difficulty in finding buyers on acceptable terms in a timely manner, which could delay our accomplishment of strategic objectives. Expected cost savings from reduced overhead relating to the sold assets may not materialize, and the overhead reductions could temporarily disrupt our other business operations. Any of these outcomes could hurt our performance.
 
 
 

 
 
Counterfeiting, tampering, or contamination of our products or other factors could harm our business.

The success of our branded products relies considerably on the favorable image consumers have of them. Consequently, our business depends on the successful protection of our trademarks and other intellectual property rights. Given our dependence on the recognition of our brands by, and their attraction to, consumers, we devote substantial efforts to protect our intellectual property rights around the world. In addition, we work to reduce the ability of others to imitate our products. Although we believe that our intellectual property rights are legally supported in the markets in which we do business, the protection afforded intellectual property rights varies greatly from country to country. The beverage alcohol industry experiences problems with product counterfeiting and other forms of trademark infringement, especially in Asia and Eastern European markets. Confusingly similar, lower quality or even dangerous counterfeit product could reach the market and adversely affect our intellectual property rights, brand equity, corporate reputation, and financial results.

Sales of one or more of our products also could diminish due to a scare over product tampering or contamination. Actual contaminations of our products or raw materials used to produce, ferment or distill them, whether deliberately by a third party or accidentally, could lead to inferior product quality and even illness, injury or death to consumers, and subject our Company to liability. If a product recall became necessary or we voluntarily recalled product in the event of contamination or damage, sales of the affected product or our broader portfolio of brands could be adversely affected.

Negative publicity may affect our stock price and business performance.

Unfavorable media reports related to our industry, company, brands, personnel, operations, business performance, or prospects may affect our stock price and the performance of our business, regardless of their accuracy or inaccuracy. Since we are a branded consumer products company, adverse publicity can hurt both our company's stock price and actual operating results, as consumers might avoid brands or products that receive bad press.

Termination of our rights to distribute and market agency brands included in our portfolio could adversely affect our business.

In addition to the brands our Company owns, we also market and distribute products on behalf of other brand owners in selected markets, including the U.S. Our rights to sell these agency brands are based on contracts with various brand owners, which have varying lengths, renewal terms, termination rights, and other provisions. We earn a margin for these sales and also gain distribution cost efficiencies in some instances. The termination of our rights to distribute agency brands included in our portfolio could adversely affect our business.

Physical and regulatory effects resulting from climate changes may negatively affect our operations and financial performance.

Severe weather events and climate change may negatively affect agricultural productivity in the regions from which we presently source our agricultural inputs of grains, grapes, and agave. Decreased availability in our preferred regions could lead to higher prices for agricultural products, which may in turn increase the cost of goods for our products. Changes in frequency or intensity of weather can also disrupt our supply chain, which may affect production operations, insurance costs and coverage, as well as delivery of our products to customers. As water is one of the major components of our products, the quality and quantity of the water available for use is important to our ability to operate our business. If hydrologic cycle patterns change and droughts become more common and severe, there may be a scarcity of water in some of our key production regions including California and Mexico. While uncertainties exist in the legislative and regulatory processes regarding climate change, additional regulatory requirements in the United States and other countries may increase our operational costs, due to the higher cost of compliance. New legislation or regulation relating to climate change would also likely increase consumer energy prices, which could reduce consumer demand for our beverage alcohol brands.
 
 
 

 
 
Item 1B.  Unresolved Staff Comments
 
None.

Item 2.  Properties
 
Significant properties are as follows:
 
Owned facilities:
 
Office facilities:
 
Corporate offices (including renovated historic structures) – Louisville, Kentucky
 
 
Production and warehousing facilities:
 
Lynchburg, Tennessee
 
Louisville, Kentucky
 
Collingwood, Ontario, Canada
 
Shively, Kentucky
 
Woodford County, Kentucky
 
Hopland, California
 
Paso Robles, California
 
Windsor, California
 
Livorno, Italy
 
Waverly, Tennessee
 
Cour Cheverny, France
 
Amatitan, Mexico

Leased facilities:
 
Production and bottling facility in Dublin, Ireland
 
Warehousing facilities in Mendocino and Sonoma Counties, California
 
Stave and heading mill in Jackson, Ohio

The lease terms expire at various dates and are generally renewable.

We believe that the facilities are in good condition and are adequate for our business.

Item 3.  Legal Proceedings
 
None.

Item 4.  [Removed and Reserved]
 
 
 
 

 

Executive Officers of the Registrant
 
  Paul C. Varga  46 C hairman of the Company since August 2007. Chief Executive Officer since August 2005. President and Chief Executive Officer of Brown-Forman Beverages (a division of the Company) from August 2003 to August 2005.
     
  James S. Welch, Jr.  51 Vice Chairman of the Company, Executive Director of Corporate Affairs, Strategy, Diversity, and Human Resources since 2007. Company Vice Chairman, Executive Director of Corporate Strategy and Human Resources from 2003 to 2007.
     
 Donald C. Berg  55 Executive Vice President and Chief Financial Officer since May 2008. Senior Vice President and Director of Corporate Finance from July 2006 to May 2008.  President of Brown-Forman Spirits Americas from July 2003 to July 2006.
     
  Matthew E. Hamel  50 Executive Vice President, General Counsel, and Secretary since October 2007. Associate General Counsel and Vice President, Law, of the Enterprise Media Group of Dow Jones & Company, Inc., from December 2006 to October 2007.  Vice President, General  Counsel and Secretary of Dow Jones Reuters Business Interactive LLC (d/b/a Factiva) from December 1999 to December 2006.
     
  Jill A. Jones  45 Senior Vice President and Chief Production Officer of the Company since November 2009. Senior Vice President and Managing Director of Global Production from May 2007 to October 2009. Director of Finance, Global Production from July 2006 to April 2007. Vice President and Chief Financial Officer, Brown-Forman Distillery Company and Supply Chain Management from August 2002 to June 2006.
     
  Mark I. McCallum  55 Executive Vice President and Chief Operating Officer of the Company since May 2009. Executive Vice President and Chief Brands Officer from May 2006 through April 2009. Senior Vice President and Chief Marketing Officer from July 2003 to May 2006.
     
 Jane C. Morreau  51 Senior Vice President and Director of Finance, Accounting and Technology since May 2008. Senior Vice President and Controller from December 2006 to May 2008. Vice President and Controller from August 2002 to December 2006.
     
  John Kristin Sirchio  44 Executive Vice President and Chief Marketing Officer of the Company since November 2009. Global Head, Professional Products,  Syngenta AG from October 2004 to September 2009.
     
 
 
 
 

 
 
PART II

Item 5.  Market for the Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
 
Our Class A and Class B Common Stock is traded on the New York Stock Exchange (symbols “BFA” and “BFB,” respectively).  As of April 30, 2010, there were 3,149 holders of record of
Class A common stock and 6,445 holders of record of Class B common stock.

For the other information required by this item, refer to the section entitled "Quarterly Financial Information" on page 68 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Item 6.  Selected Financial Data
 
For the information required by this item, refer to the section entitled "Selected Financial Data" on page 33 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Item 7.  Management's Discussion and Analysis of Financial Condition and Results of Operations
 
For the information required by this item, refer to the section entitled "Management's Discussion and Analysis" on pages 34 through 47 of the 2010 Annual Report to Stockholders, and the section entitled “Important Information on Forward-Looking Statements” on page 67 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference, and the discussion contained in “Item 1A. Risk Factors.”
 
Item 7A.  Quantitative and Qualitative Disclosures about Market Risk
 
For the information required by this item, refer to the section entitled "Our Market Risks" on page 39 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Item 8.  Financial Statements and Supplementary Data
 
For the information required by this item, refer to the Consolidated Financial Statements, Notes to Consolidated Financial Statements, Reports of Management, and Report of Independent Registered Public Accounting Firm on pages 48 through 66 of the 2010 Annual Report to Stockholders, which information is incorporated into this report by reference.

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
 
None.

Item 9A.  Controls and Procedures
 
The Chief Executive Officer (“CEO”) and the Chief Financial Officer (“CFO”) of Brown-Forman (its principal executive and principal financial officers) have evaluated the effectiveness of the  company's "disclosure controls and procedures" (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)) as of the end of the period covered by this report.  Based on that evaluation, the CEO and CFO concluded that the company's disclosure controls and procedures: are effective to ensure that information required to be disclosed by the company in the reports filed or submitted by it under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms; and include controls and procedures designed to ensure that information required to be disclosed by the company in such reports is accumulated and communicated to the company’s management, including the CEO and the CFO, as appropriate, to allow timely decisions regarding required disclosure.  There has been no change in the company's internal control over financial reporting during the most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the company's internal control over financial reporting.

For the other information required by this item, refer to “Management’s Report on Internal Control over Financial Reporting” and “Report of Independent Registered Public Accounting Firm” on pages 65 and 66 of the 2010 Annual Report to Stockholders, respectively, which information is incorporated into this report by reference.

Item 9B.  Other Information
 
None.
 
 
 

 
 
 
PART III

Item 10.  Directors, Executive Officers and Corporate Governance
 
For the information required by this item, refer to the following sections of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 22, 2010, which information is incorporated into this report by reference:  (a) "Election of Directors" on pages 12 through 15 (for information on directors and family relationships); (b) “Code of Conduct and Compliance Guidelines” on page 10 (for information on our Code of Ethics); (c) “Section 16(a) Beneficial Ownership Reporting Compliance” on page 20 (for information on compliance with Section 16 of the Exchange Act); and (d) “Audit Committee” on pages 7 and 8, and pages 19 through 21.  Also, see the information with respect to "Executive Officers of the Registrant" under Part I of this report, which information is incorporated herein by reference.

Item 11.  Executive Compensation
 
For the information required by this item, refer to the following sections of our proxy statement for the Annual Meeting of Stockholders to be held July 22, 2010, which information is incorporated into this report by reference: (a) “Executive Compensation" on pages 24 through 51; and (b) “Compensation Committee Interlocks and Insider Participation” on page 53.
 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
 
Equity Compensation Plan Information

In July 2004, shareholders approved the 2004 Omnibus Compensation Plan as the successor to both the 1994 Omnibus Compensation Plan providing equity awards to employees and the Non-Employee Directors (“NED”) Plan providing equity awards to non-employee directors.  At the time the NED Plan was discontinued, it had not been submitted to shareholders.  The following table provides information on these plans as of the end of the most recently completed fiscal year:
 
 
Plan category
Number of securities to be
 issued upon exercise of outstanding
 options, warrants and rights
Weighted-average
exercise   price of outstanding
options, warrants and rights (1)
Number of securities remaining
 available for future issuance under equity compensation plans (2)
Equity compensation plans approved by security holders
3,900,151
$42.24
4,614,750
Equity compensation plans not approved by security holders
92,843
$27.73
-- (3)
Total
3,992,994
$41.91
4,614,750

(1)
Grant prices were equal to the fair market value of the stock at the time of grant.
(2)
Securities available for issuance under the 2004 Omnibus Compensation Plan include stock, stock options, stock appreciation rights, market value units, and performance units.
(3)
No further awards can be made under the NED Plan.

For the other information required by this item, refer to the section entitled "Stock Ownership" on pages 16 through 20 of our proxy statement for the Annual Meeting of Stockholders to be held July 22, 2010, which information is incorporated into this report by reference.

Item 13.  Certain Relationships and Related Transactions, and Director Independence
 
For the information required by this item, refer to the following sections of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 22, 2010, which information is incorporated into this report by reference:  (a) "Certain Relationships and Related Transactions" on pages 52 and 53; and (b) "Independent Directors" on page 6.

Item 14.  Principal Accountant Fees and Services
 
For the information required by this item, refer to the sections entitled "Fees Paid to Independent Registered Public Accounting Firm" and “Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm” on page 22 of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 22, 2010, which information is incorporated into this report by reference.
 
 
 

 
 
PART IV
 
Item 15.  Exhibits and Financial Statement Schedules
 
(a)  (1) and (2) - Index to Consolidated Financial Statements and Schedule:

   
Reference
     
Annual
   
Form 10-K
Report to
   
Annual Report
Stockholders
   
Page
Page(s)
(1)
Incorporated by reference to our Annual Report to Stockholders for the year ended April 30, 2010:
   
 
Consolidated Statements of Operations for the years ended April 30, 2008, 2009, and 2010*
48
 
Consolidated Balance Sheets at April 30, 2009 and 2010*
49
 
Consolidated Statements of Cash Flows for the years ended April 30, 2008, 2009, and 2010*
50
 
Consolidated Statements of Stockholders’ Equity for the years ended April 30, 2008, 2009, and 2010*
51
 
Consolidated Statements of Comprehensive Income for the years ended April 30, 2008, 2009, and 2010*
52
 
Notes to Consolidated Financial Statements*
53 – 64
 
Reports of Management*
65
 
Report of Independent Registered Public Accounting Firm*
66
 
Important Information on Forward-Looking Statements
67
       
(2)
Consolidated Financial Statement Schedule:
   
 
Report of Independent Registered Public Accounting Firm on Financial Statement Schedule
S-1
 
II – Valuation and Qualifying Accounts
S-2

All other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission have been omitted either because they are not required under the related instructions, because the information required is included in the consolidated financial statements and notes thereto, or because they are not applicable.

* Incorporated by reference to Item 8 in this report.
 
(a)  (3)  -  Exhibits:
       Filed with this report:

Exhibit Index 

10(a)
Brown-Forman Corporation Amended and Restated Supplemental Executive Retirement Plan and First Amendment thereto.*
13
Brown-Forman Corporation’s Annual Report to Stockholders for the year ended April 30, 2010, but only to the extent set forth in Items 1, 5, 6, 7, 7A, 8 and 9A of this Annual Report on Form 10-K for the year ended April 30, 2010.
21
Subsidiaries of the Registrant.
23
Consent of PricewaterhouseCoopers LLP, independent registered public accounting firm.
31.1
CEO Certification pursuant to Section 302 of Sarbanes-Oxley Act of 2002.
31.2
CFO Certification pursuant to Section 302 of Sarbanes-Oxley Act of 2002.
32
CEO and CFO Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (not considered to be filed).
 
 
 
 

 
 
Previously Filed:
Exhibit Index

 
2(a)
Asset Purchase Agreement, dated as of March 15, 2006, among Chatham International Incorporated, Charles Jacquin et Cie., Inc., the Selling Stockholders and Brown-Forman Corporation, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 10-K filed on June 29, 2006.
2(b)
Asset Purchase Agreement, dated as of August 25, 2006, among Jose Guillermo Romo de la Pena, Luis Pedro Pablo Romo de la Pena, Grupo Industrial Herradura, S.A. de C.V., certain of their respective affiliates, Brown-Forman Corporation and Brown-Forman Tequila Mexico, S. de R.L. de C.V., a subsidiary of Brown-Forman Corporation, as amended, which is incorporated into this report by reference to Brown-Forman Corporation’s Forms 8-K filed on August 29, 2006, December 22, 2006, January 16, 2007, and January 22, 2007.
3(i)
Restated Certificate of Incorporation of registrant, which is incorporated into this report by reference to Brown-Forman Corporation's Form 10-Q filed on March 4, 2004.
3(ii)
By-laws of registrant, as amended on May 28, 2009, which is incorporated into this report by reference to Brown-Forman Corporation's Form 8-K filed on May 29, 2009.
4(a)
Form of Indenture dated as of March 1, 1994 between Brown-Forman Corporation and The First National Bank of Chicago, as Trustee, which is incorporated into this report by reference to Brown-Forman Corporation's Form S-3 (Registration No. 33-52551) filed on March 8, 1994.
4(b)
The description of the terms of $250,000,000 of 5.2% Notes due 2012, which description is incorporated into this report by reference to the Indenture, the Officer’s Certificate pursuant thereto and the 2012 global notes filed as exhibits to Brown-Forman Corporation’s Form 8-K filed on April 3, 2007.
4(c)
The description of the terms of $250,000,000 of 5% Notes due 2014, which description is incorporated into this report by reference to the Indenture, the Officer’s Certificate pursuant thereto and the global 5% Note due 2014 filed as exhibits to Brown-Forman Corporation’s Form 8-K filed on January 9, 2009.
10(b)
A description of the Brown-Forman Savings Plan, which is incorporated into this report by reference to page 10 of Brown-Forman’s definitive proxy statement filed on June 27, 1996 in connection with its 1996 Annual Meeting of Stockholders.*
10(c)
Brown-Forman Corporation 2004 Omnibus Compensation Plan, as amended, which is incorporated into this report by reference to Brown-Forman's proxy statement filed on June 26, 2009, in connection with its 2009 Annual Meeting of Stockholders.
10(d)
Five-Year Credit Agreement dated as of April 30, 2007 by and among Brown-Forman Corporation, Brown-Forman Beverages, Europe, LTD, certain borrowing subsidiaries and certain lender parties thereto, Bank of America, N.A., as Syndication Agent and as a Lender, Citicorp North America, Inc., Barclays Bank Plc, National City Bank and Wachovia Bank, National Association as Co-Documentation Agents and as Lenders, JPMorgan Chase Bank, N.A. as Administrative Agent and as a Lender and J.P. Morgan Europe Limited, as London Agent., which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on
May 2, 2007.
10(e)
Form of Restricted Stock Agreement, as amended, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 10-K filed on June 30, 2005.*
10(f)
Form of Employee Stock Appreciation Right Award, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.*
10(g)
Form of Employee Non-Qualified Stock Option Award, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.*
10(h)
Form of Non-Employee Director Stock Appreciation Right Award, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.*
10(i)
Form of Non-Employee Director Non-Qualified Stock Option Award, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.*
10(j)
Summary of Director and Named Executive Officer Compensation.**
10(k)
First Amendment to the Brown-Forman Omnibus Compensation Plan Restricted Stock Agreement, which is incorporated into this report by reference to Brown-Forman’s Annual Report on Form 10-K for the year ended April 30, 2007, filed on June 28, 2007.*
10(l)
Second Amendment to the Brown-Forman 2004 Omnibus Compensation Plan Restricted Stock Agreement, which is incorporated into this report by reference to Brown-Forman’s Annual Report on Form 10-K for the year ended April 30, 2007, filed on June 28, 2007.*
10(m)
Form of Restricted Stock Unit Award, which is incorporated by reference to Brown-Forman Corporation’s Form 10-Q filed on September 4, 2009.
14
Code of Ethics for Senior Financial Officers, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 10-K filed on July 2, 2004.

  *
Indicates management contract, compensatory plan or arrangement.
**
Incorporated by reference to the sections entitled “Executive Compensation” and “Director Compensation” in the Proxy Statement distributed in connection with our Annual Meeting of Stockholders to be held on July 22, 2010, which is being filed in conjunction with this Annual Report on Form 10-K. (Fiscal 2010 compensation policies with respect to the company’s directors and named executive officers will remain in effect until the company’s Compensation Committee determines fiscal year 2011 compensation at its July 2010 meeting.)
 
 
 
 
 
 
 

 

 
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
 
 
 
BROWN-FORMAN CORPORATION
(Registrant)
 
       
Date:  June 25, 2010
By:
/s/ Paul C. Varga  
    Paul C. Varga  
    Chief Executive Officer and Chairman of the Company  
       
 

 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities on June 25, 2010 as indicated:

 
By:
/s/ Geo. Garvin Brown IV  
   Geo. Garvin Brown IV  
   Director, Presiding Chairman of the Board  
     
 By:  /s/ Paul C. Varga  
   Paul C. Varga  
   Director, Chief Executive Officer, and Chairman of the Company  
     
 By:  /s/ Patrick Bousquet-Chavanne  
   Patrick Bousquet-Chavanne  
   Director  
     
 By:  /s/ Martin S. Brown, Jr.  
   Martin S. Brown, Jr.  
   Director  
     
 By:  /s/ John D. Cook  
   John D. Cook  
   Director  
     
 By: /s/ Sandra A. Frazier  
   Sandra A. Frazier   
   Director  
     
 By: /s/ Richard P. Mayer   
   Richard P. Mayer  
   Director   
     
 By:  /s/ William E. Mitchell  
   William E. Mitchell  
   Director  
     
 By:  /s/ William M. Street  
   William M. Street  
   Director  
     
 By:  /s/ Dace Brown Stubbs  
   Dace Brown Stubbs  
   Director  
     
 By:  /s/ James S. Welch, Jr.  
   James S. Welch  
   Director  
     
 By:  /s/ Donald C. Berg  
   Donald C. Berg  
   Executive Vice President and Chief Financial Officer  
   (Principal Financial Officer)  
     
 By:  /s/ Jane C. Morreau  
   Jane C. Morreau  
    Senior Vice President and Director of Finance, Accounting and Technology  
   (Principal Accounting Officer)  
     

 
 
 
 

 

 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  ON FINANCIAL STATEMENT SCHEDULE




To the Board of Directors of Brown-Forman Corporation:

Our audits of the consolidated financial statements and of the effectiveness of internal control over financial reporting referred to in our report dated June 25, 2010 appearing in the 2010 Annual Report to Stockholders of Brown-Forman Corporation and Subsidiaries (which report and consolidated financial statements are incorporated by reference in this Annual Report on Form 10-K) also included an audit of the financial statement schedule listed in Item 15(a)(2) of this Form 10-K.  In our opinion, this financial statement schedule presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements.




/s/PricewaterhouseCoopers LLP
Louisville, Kentucky
June 25, 2010
 
S-1
 
 
 
 

 
 
 
BROWN-FORMAN CORPORATION AND SUBSIDIARIES
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
For the Years Ended April 30, 2008, 2009, and 2010
(Expressed in millions)





Col. A
Col. B
Col. C(1)
Col. C(2)
Col. D
Col. E
   
Additions
Additions
   
 
Balance at
Charged to
Charged to
 
Balance
 
Beginning
Costs and
Other
 
At End
Description
of Period
Expenses
Accounts
Deductions
of Period
           
2008
         
    Allowance for Doubtful Accounts
$22
$1
--
$4 (1)
$19
           
2009
         
    Allowance for Doubtful Accounts
$19
--
--
$4 (1)
$15
    Accrued Restructuring Costs
--
$12
--
--
$12
           
2010
         
    Allowance for Doubtful Accounts
$15
--
$1 (2)
--
$16
    Accrued Restructuring Costs
$12
--
--
$10 (3)
$2 (4)
           


 
(1)   Doubtful accounts written off, net of recoveries.
 
(2)   Foreign currency translation adjustment charged to accumulated other comprehensive income.
 
(3)   Employee severance and other special termination benefit payments.
 
(4)   Consists of estimated present value of special termination benefits to be made to former employees over their remaining lives.
 
S-2
 
Exhibit 10(a)

 
BROWN-FORMAN CORPORATION
 
AMENDED AND RESTATED
SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN
 
Preamble
 
WHEREAS , the Brown-Forman Corporation Supplemental Executive Retirement Plan, a nonqualified supplemental defined benefit plan, was adopted by Brown-Forman Corporation and its subsidiaries (“Employer”) December 20, 1984, to ensure that eligible participants in the Brown-Forman Corporation Salaried Employees Retirement Plan (“Retirement Plan”) receive the full benefits contemplated by the Retirement Plan before any limitations are imposed by applicable Retirement Plan provisions and by the Internal Revenue Code; and
 
WHEREAS , effective July 1, 1988, the Employer adopted a revision of the original Plan; and
 
WHEREAS , the Plan provides that it may be amended by the Employer from time to time; and
 
WHEREAS , the Employer has determined to merge the Hartmann Supplemental Executive Retirement Plan into this Plan, effective December 31, 2008; and
 
WHEREAS , the Employer desires to amend and restate the Plan in compliance with Internal Revenue Code Section 409A;
 
IT IS THEREFORE AGREED that the Plan be and hereby is amended and restated in its entirety as follows, effective January 1, 2009, unless otherwise provided herein, said Plan to be known as the Brown-Forman Corporation Amended and Restated Supplemental Executive Retirement Plan (“Plan”).
 
Payments under the Plan will be made directly to Participants from the general fund of the Employer when due in accordance with the terms of this Plan.  The Employer shall not make any contributions in advance of such payments.  No trust fund shall be established for the benefit of Participants in this Plan.
 
This is a supplemental benefit plan designed to provide specific benefits to a select group of management and highly compensated employees who contribute materially to the continued growth, development, and future business success of Brown-Forman Corporation.
 
Unless otherwise indicated in this Plan, the benefits provided are based upon and coordinated with the provisions of the Brown-Forman Corporation Salaried Employees Retirement Plan (“Retirement Plan”) in effect on January 1, 2009, as subsequently amended.  Unless otherwise indicated in this Plan, the provisions of the Retirement Plan and the meaning of the terminology in the Retirement Plan are applicable to this Plan.  The Retirement Plan is incorporated by reference and is a part of this Plan.
 
 
 
 
 

 
 
 
 
ARTICLE I – DEFINITIONS
 
As used in this document, the following words and phrases have the meanings specified below, unless a different meaning is plainly required by the context:
 
1.01   Effective Date . The effective date of this amendment and restatement is January 1, 2009, unless otherwise set forth herein.
 
1.02   Employer . Brown-Forman Corporation, and any of its subsidiaries or affiliated business entities participating in the Retirement Plan.
 
1.03   Maximum Benefit . The monthly equivalent of the maximum benefit permitted by the Internal Revenue Code of 1986, as subsequently amended, to be paid a Participant (or, in the event of the Participant’s death, to be paid to the Participant’s surviving spouse or beneficiary, if applicable) from the Retirement Plan, a defined benefit plan sponsored by the Employer and qualified under Internal Revenue Code Sections 401, 411, 415, and subsequent additions and amendments to the Code which may further limit a Participant’s maximum benefits.
 
1.04   Participant . Any Employee of the Employer who is an executive officer, or other key Employee, who is a participant in the Retirement Plan on or after January 1, 2005, and whose pension benefits determined on the basis of the provisions of such Retirement Plan, without regard to the limitations of the Internal Revenue Code, would exceed the Maximum Benefit limited by the Internal Revenue Code.  Participant shall also include those persons who were participants in the Hartmann Supplemental Executive Retirement Plan (“Hartmann SERP”) at the time of the merger of the Hartmann SERP into this Plan effective December 31, 2008.
 
1.05   Plan . The Brown-Forman Corporation Supplemental Executive Retirement Plan, as subsequently amended or restated, which is an unfunded nonqualified defined benefit plan providing supplemental benefits for selected executives, officers, or key Employees, beyond those benefits provided by the Retirement Plan.
 
1.06   Plan Administrator . The Administrative Committee appointed by the Employer to administer the Plan on behalf of the Employer.  The Employer has appointed the Brown-Forman Corporation Employee Benefits Committee to serve as the Administrative Committee.
 
1.07   Pre-2005 Accrued Benefit . The vested benefit accrued by a Participant prior to January 1, 2005.
 
1.08   Post-2004 Accrued Benefit . The benefit accrued by a Participant after December 31, 2004, or in which the Participant became vested after December 31, 2004.
 
1.09   Retirement Plan . The Brown-Forman Corporation Salaried Employees Retirement Plan, as subsequently amended from time to time.  All terms not otherwise specifically defined in this Plan have the meaning set forth in the Retirement Plan.
 
1.10   Unrestricted Benefit . The maximum monthly Normal, Early, Late, or Deferred Vested Benefit, whichever is applicable, determined without regard to the limitation imposed under Internal Revenue Code Sections 401, 411, 415, and subsequent amendments or additions to the Code which may further limit a Participant’s Maximum Benefit.
 
ARTICLE II – ELIGIBILITY
 
2.01   Eligibility for Benefits . Any executive, officer, or other key Employee of the Employer who is specifically designated by the Employer becomes a Participant of this Plan at any time that the pension benefits otherwise payable under the Retirement Plan to the Employee are reduced by the benefit limitations set forth in the Internal Revenue Code.
 
2.02   Allocation of Authority . Any questions or issues concerning the eligibility of an Employee or an amount of benefits payable by this Plan, if any, are determined by the Plan Administrator in accordance with Article VI.
 
 
 
 
 

 
 
 
ARTICLE III - RETIREMENT BENEFITS
 
3.01   Normal Retirement Benefit . Upon separation from service and eligibility for the normal retirement benefit as provided under Section 4.04 of the Retirement Plan (Section 4.04A of the Addendum for former Hartmann SERP Participants), the Participant is entitled to a Normal Retirement Benefit under this Plan equal to the Participant’s Unrestricted Benefit less the Maximum Benefit.  The Normal Retirement Benefit is payable monthly commencing on the Participant’s Normal Retirement Date under the Retirement Plan and terminates with the last payment made by the Retirement Plan.  The calculation of the vested Accrued Benefit the Participant would have been entitled to receive under the Retirement Plan is in accordance with the terms of the Retirement Plan.
 
3.02   Late Retirement Benefit . Upon separation from service and eligibility for the late retirement benefit as provided under Section 4.05 of the Retirement Plan (or Section 4.05A of the Addendum for former Hartmann SERP Participants), the Participant is entitled to a Late Retirement Benefit under this Plan, equal to the Participant’s Unrestricted Benefit less the Maximum Benefit.  The Late Retirement Benefit is payable commencing on the first day of the month following actual retirement under the Retirement Plan and terminates with the last payment made by the Retirement Plan.  The calculation of the vested Accrued Benefit the Participant would have been entitled to receive under the Retirement Plan is in accordance with the terms of the Retirement Plan.
 
3.03   Early Retirement Benefit . Upon separation from service and eligibility for the Early Retirement benefit as provided under Sections 4.06 or 4.07 of the Retirement Plan (or Sections 4.06A or B of the Addendum for former Hartmann SERP Participants), the Participant is entitled to an Early Retirement Benefit under this Plan, equal to the Participant’s Unrestricted Benefit less the Maximum Benefit.  Subject to Section 3.06 below, the benefit is payable commencing on the date the Early Retirement Benefit is first payable under the Retirement Plan and terminates with the last payment made by the Retirement Plan.  The calculation of the vested Accrued Benefit the Participant would have been entitled to receive under the Retirement Plan is in accordance with the terms of the Retirement Plan.
 
3.04   Deferred Vested Benefit . If a Participant separates from service with the Employer and is entitled to a deferred vested benefit under Section 4.08 of the Retirement Plan, the Participant is entitled to a Deferred Vested Benefit under this Plan, equal to the Participant’s Unrestricted Benefit less the Maximum Benefit.  Subject to Section 3.06 below, the Deferred Vested Benefit is payable commencing on the date after the Participant reaches age fifty-five (55) that the deferred vested benefit is first payable under the Retirement Plan and terminates with the last payment made by the Retirement Plan.  The calculation of the vested Accrued Benefit the Participant would have been entitled to receive under the Retirement Plan is in accordance with the terms of the Retirement Plan.
 
3.05   Alternative Retirement Benefits .
 
(a)   Eligibility .  Any officer, director or key Employee of the Employer who is a participant of Bonus Groups II-A, II-B and SR in the Brown-Forman Corporation Management Incentive Compensation Plan, and who at retirement or separation from service is not eligible to receive the benefits under any of Sections 3.01 through 3.04, above, because of failure to meet the vesting requirements of Section 3.02 of the Retirement Plan, that is, completion of five (5) Years of Service, is eligible to receive an Alternative Retirement Benefit.
 
(b)   Benefit .  The Alternative Retirement Benefit is paid to a Participant described in (a) above, and is equal to a percentage of the Participant’s Accrued Benefit under the Retirement Plan, based upon the Participant’s completed Years of Service at the date of separation from service, computed as follows:
 
Completed Years of Service
Percentage of Accrued  Benefit
Less than 3 years
0%
3 years but less than 5
50%
 
Subject to Section 3.06 below, the Alternative Retirement Benefit is payable commencing on the date retirement benefits would first have been payable under Section 3.01 through 3.04 above, as applicable, and ends on the date that the last benefits would have been payable under the Retirement Plan, had Section 3.02 of the Retirement Plan not applied to the Participant.
 
 
 
 

 
 
 
3.06   Time and Form of Benefit Payments .
 
(a)   Pre-2005 Accrued Benefit .  A benefit payable under Article III of this Plan attributable to Pre-2005 Accrued Benefits is paid in the same form and at the same time as the Retirement Benefit payable under the Retirement Plan.
 
(b)   Post-2004 Accrued Benefit .  Effective January 1, 2009, and subject to subparagraph (e) below, a benefit payable under Article III of this Plan attributable to Post-2004 Accrued Benefits is paid in the form of an annuity as provided in the Retirement Plan, said payments to commence on the first day of the month next following the later of:
 
(i)   separation from service; or
 
(ii)   attaining age 55.
 
(c)   Payments During Transition Period .  For those Participants separating from service during the period January 1, 2005 through December 31, 2008, who commenced payment of the Retirement Benefit under the Retirement Plan, a benefit payable under Article III of this Plan attributable to Post-2004 Accrued Benefits was paid in the same form and at the same time, subject to subparagraph (e) below, as the Retirement Benefit payable under the Retirement Plan.
 
(d)   Post-2008 Payments to Participants Terminating Prior to 2009 .  Those Participants who separated from service prior to January 1, 2009 and who have not commenced payment of benefits under the Retirement Plan and this Plan prior to January 1, 2009, shall be given an election to determine the date Post-2004 Accrued Benefits shall commence, said election to be no earlier than the first day of the month after attaining age 55 and no later than the first day of the month after attaining age 65.  Said election must be made on or before December 31, 2008.  If the said Participant fails to make a timely election, the Participant’s Post-2004 Accrued Benefit shall commence on the later of January 1, 2009, or the first day of the month next following the Participant attaining age 55.  The commencement of benefits under this subparagraph (d) is further subject to subparagraph (e) below.
 
(e)   Six-Month Suspension of Payments .  Notwithstanding the provisions for commencement of benefit payments under subparagraphs (b), (c) and (d) above related to any Post-2004 Accrued Benefit, monthly payments shall be suspended and shall not commence earlier than six months following separation from service.  Any suspended monthly payments will be paid to the Participant in a lump sum payment in the seventh month following separation from service.
 
(f)   Annuity .  The election of the particular form of annuity (said forms being actuarially equivalent), in which benefits under this Plan will be received shall be made (i) between thirty (30) and ninety (90) days before the starting date of the Retirement Benefit payable under the Retirement Plan for benefits attributable to the Pre-2005 Accrued Benefit unless the Plan Administrator waives the time requirement, and (ii) between thirty (30) and ninety (90) days before the starting date of the Retirement Benefit under Sections 3.06(b) or (d) of this Plan for benefits attributable to the Post-2004 Accrued Benefit.
 
3.07   Spouse’s Pension Benefit . Subject to Section 3.06 above, upon the death of a Participant whose spouse is eligible for a Retirement Benefit or a Death Benefit in accordance with Sections 4.15 and 4.10 or 4.12 of the Retirement Plan, the Participant’s surviving spouse is entitled to a monthly benefit equal to the surviving spouse benefit determined in accordance with the provisions of the Retirement Plan without regard to the limitations under Internal Revenue Code Sections 401, 411, 415, and any subsequent additions or amendments to the Code which may further limit a Participant’s Maximum Benefit, less the Maximum Benefit.
 
3.08   Beneficiary’s Pension Benefit . Subject to Section 3.06 above, upon the death of a Participant who elected Retirement Benefit payments under the Retirement Plan and/or this Plan in the form of a straight life annuity with one hundred twenty (120) months certain, the Participant’s Beneficiary is entitled to a monthly benefit equal to the Beneficiary’s benefit determined and payable in accordance with Section 4.10(c)(2) of the Retirement Plan without regard to limitations under the Internal Revenue Code, less the Maximum Benefit.
 
 
 
 

 
 
 
ARTICLE IV - BENEFIT FORFEITURE
 
4.01   Forfeiture Provisions . Notwithstanding the foregoing, a Participant forfeits all benefits from the Plan if the Plan Administrator determines that the Participant’s employment terminated as a result of fraud, dishonesty, embezzlement, conviction of a crime, or the Participant’s having engaged in any act of competition with the Employer.  Competition includes, but is not limited to, employment with a competitor, or using, divulging, furnishing or otherwise making accessible to any person, firm or corporation, any knowledge or information with respect to:
 
(a)   any confidential, proprietary or secret aspect of the business or any program of the Employer; or
 
(b)   any customers’ or suppliers’ lists or other information relating to the customers or suppliers of the Employer.
 
ARTICLE V – BENEFICIARY
 
5.01   Distribution of Benefits Upon Death . A Participant shall designate a Beneficiary in accordance with the terms of the Retirement Plan.  If the Plan Administrator has any doubt as to the proper Beneficiary to receive payments under this Plan, the Plan Administrator has the right to withhold such payments until the matter is resolved and to offset any costs and expenses incurred in resolving the matter.  Any payment made by the Plan Administrator, in good faith and in accordance with this Plan, fully discharges the Plan Administrator and the Employer from all further obligations with respect to such payment.
 
ARTICLE VI - PLAN ADMINISTRATION
 
6.01   Source of Benefits . Amounts payable under this Plan are not funded and are paid exclusively from the general assets of the Employer.  No person entitled to payment under this Plan has any claim, right, security interest, or other interest in any fund, trust, account, insurance contract, or asset of the Employer.  The benefits under this Plan constitute liabilities of the Employer, payable when due.
 
6.02   Governing Law . The provisions of this Plan are construed, administered, and enforced in accordance with the laws of the Commonwealth of Kentucky, to the extent such laws are not superseded by Federal law.
 
6.03   Nonguarantee of Employment . The Plan does not in any way obligate the Employer to continue the employment of a Participant, nor does it limit the right of the Employer at any time to terminate the Participant’s employment, with or without cause.  Termination of a Participant’s employment with the Employer, whether by action of the Employer or Participant, immediately terminates participation in the Plan and all further obligations of either party, except as may be provided in this Plan.
 
6.04   Other Benefits and Agreements . The benefits provided for a Participant and, if applicable, Participant’s Beneficiary under the Plan are in addition to any other benefits available under any other plan or program of the Employer for its Employees, and, except as may otherwise be expressly provided for, the Plan supplements and does not supersede, modify or amend any other plan or program of the Employer or a Participant.  Moreover, benefits under the Plan are not considered Compensation for the purpose of computing contributions or benefits under any plan or plans maintained by the Employer, or any of its subsidiaries, which are qualified under Sections 401(a) and 501(a) of the Internal Revenue Code of 1986, as subsequently amended.
 
 
 
 

 
 
 
6.05   Restrictions on Alienation of Benefits . No right or benefit under the Plan is subject to anticipation, alienation, sale, assignment, pledge, encumbrance or transfer, and any attempt to anticipate, alienate, sell, assign, pledge, encumber or transfer Plan benefits is void.  Prior to actual payment, a Participant’s benefit is not subject to the debts, judgments or other obligations of the Participant, and is not subject to attachment, seizure, garnishment or other process applicable to the Participant or Beneficiary.  If any Participant or Beneficiary under the Plan attempts to anticipate, alienate, sell, assign, pledge, encumber or transfer any right to a Plan benefit, then such right or benefit, at the discretion of the Plan Administrator, ceases, and in such event, the Plan Administrator may hold or apply the same or any part thereof for the benefit of such Participant or Beneficiary.
 
Notwithstanding the foregoing, the preceding paragraph shall not apply to the creation, assignment, or recognition of a right to any benefit payable with respect to a Participant pursuant to a divorce or separation instrument described in Section 71(b)(2)(A) of the Internal Revenue Code provided that such divorce or separation instrument meets the same general requirements as a Qualified Domestic Relations Order as provided by the underlying Retirement Plan pursuant to Section 206(d) of the Employee Retirement Income Security Act and Section 414(p) of the Internal Revenue Code.
 
6.06   Administration of the Plan . The general administration of this Plan, as well as construction and interpretation thereof, is vested in the Plan Administrator, which administers this Plan in the same manner and in accordance with the administrative provisions of the Retirement Plan.  The Plan Administrator has the duty, full discretionary authority, and full discretionary control to manage the operation and administration of this Plan.  The Plan may retain agents to assist in the administration of the Plan and may delegate to agents such duties as it sees fit.  The Plan Administrator’s interpretations, determinations, regulations, calculations, and other administrative decisions are final and binding on all persons and parties having an interest in the Plan.  In the event of a dispute over the payment of benefits under this Plan, the Plan Administrator shall withhold such payments pending resolution of the dispute.  The Plan Administrator retains the right to offset any costs and expenses incurred in resolving a dispute over benefits.
 
The Employer will indemnify, defend and hold harmless any Employee designated by the Employer to assist in the administration of the Plan from any and all loss, damage, claims, expense or liability with respect to this Plan (collectively, “claims”) except claims arising from the intentional acts or gross negligence of the Employee.
 
6.07   Fair Construction . The Employer, Participants and Beneficiaries intend that this Plan in form and in operation comply with Code Section 409A, the regulations thereunder, and all other present and future applicable guidance.  The Employer and any other party with authority to interpret or administer the Plan will interpret the Plan terms in a manner which is consistent with applicable law.  However, as required under Treas. Reg. §1.409A-1(c)(1), the “interpretation” of the Plan does not permit the deletion of material terms which are expressly contrary to Code §409A and the regulations thereunder and also does not permit the addition of missing terms necessary to comply therewith.  Such deletions or additions may be accomplished only by means of a Plan amendment.
 
6.08   Termination of the Plan . The Employer reserves the right to amend, modify or terminate this Plan, in whole or in part, at any time.  Action by the Employer under this Plan may be by the Board of Directors of Brown-Forman Corporation, or by the Employee Benefits Committee which has been duly authorized by the Board to take such action.  Upon termination of this Plan, vested benefit amounts accrued to the date of Plan termination are paid as provided herein; provided, however, if the Plan is to be terminated and liquidated, distributions in such liquidation shall be made subject to the applicable provisions of Code Section 409A.
 
 
IN WITNESS WHEREOF, the Employer has caused this amended and restated Plan to be executed by an officer duly authorized this 19 day of December, 2008, effective as set forth herein.
 
  BROWN-FORMAN CORPORATION  
       
December 19, 2008
By:
/s/Bruce Cote  
    Bruce Cote  
    Vice President  
       
 
 
 

 

 
FIRST AMENDMENT
 
BROWN-FORMAN CORPORATION
 
AMENDED AND RESTATED
 
SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN
 
The Brown-Forman Corporation Amended and Restated Supplemental Executive Retirement Plan was adopted by Brown-Forman Corporation effective January 1, 2009.
 
The Plan provides in Section 6.08 that the Plan may be amended by the Employer.
 
It is advisable to correctively amend the Plan in certain respects.
 
IT IS THEREFORE AGREED:

Section 3.06(a) is correctively amended by adding the following, consistent with the prior plan document:
 
However, such Pre-2005 Accrued Benefit may be paid, at the sole discretion of the Plan Administrator, in an optional form of payment elected by the Participant, in accordance with Section 4.10 of the Retirement Plan.

In all other respects, the Brown-Forman Corporation Amended and Restated Supplemental Executive Retirement Plan as initially adopted and subsequently amended shall remain in full force and effect.
 
IN WITNESS WHEREOF, the Employer has caused this First Amendment to the Brown-Forman Corporation Amended and Restated Supplemental Executive Retirement Plan to be executed by its duly authorized officer this 29 day of December, 2009, effective for the plan year beginning January 1, 2009.


  BROWN-FORMAN CORPORATION  
       
December 29, 2009
By:
/s/ Cheryl A. Beckman  
    Cheryl A. Beckman  
    Officer  
       
 
 

 
 
 Exhibit 13
 
 
BROWN-FORMAN CORPORATION
SELECTED FINANCIAL DATA
(Dollars in millions, except per share amounts)


Year Ended April 30,
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
                     
Continuing Operations:
                   
Net sales
$1,572
1,618
1,795
1,992
2,195
2,412
2,806
3,282
3,192
3,226
Gross profit
$848
849
900
1,024
1,156
1,308
1,481
1,695
1,577
1,611
Operating income
$320
326
341
383
445
563
602
685
661
710
Income from continuing operations
$200
212
222
243
339
395
400
440
435
449
Weighted average shares used to calculate earnings per share
                   
- Basic
171.2
170.8
168.4
151.7
152.2
152.6
153.6
153.1
150.5
147.8
- Diluted
171.4
171.2
168.9
152.5
153.1
154.3
155.2
154.4
151.4
148.6
Earnings per share from continuing operations
                   
- Basic
$1.17
1.24
1.32
1.60
2.23
2.59
2.60
2.87
2.88
3.03
- Diluted
$1.17
1.24
1.32
1.59
2.22
2.56
2.58
2.84
2.87
3.02
Gross margin
53.9%
52.5%
50.1%
51.4%
52.7%
54.2%
52.8%
51.6%
49.4%
50.0%
Operating margin
20.3%
20.2%
19.0%
19.2%
20.3%
23.3%
21.5%
20.9%
20.7%
22.0%
Effective tax rate
35.8%
34.1%
33.6%
33.1%
32.6%
29.3%
31.7%
31.7%
31.1%
34.1%
Average invested capital
$1,016
1,128
1,266
1,392
1,535
1,863
2,431
2,747
2,893
2,825
Return on average invested capital
20.7%
19.3%
18.0%
18.5%
23.0%
21.9%
17.4%
17.2%
15.9%
16.6%
                     
Total Company:
                   
Cash dividends declared per common share
$0.51
0.54
0.58
0.64
0.73
0.84
0.93
1.03
1.12
1.18
Average stockholders’ equity
$1,111
1,241
1,290
936
1,198
1,397
1,700
1,668
1,793
1,870
Total assets at April 30
$1,939
2,016
2,264
2,376
2,649
2,728
3,551
3,405
3,475
3,383
Long-term debt at April 30
$33
33
629
630
351
351
422
417
509
508
Total debt at April 30
$237
200
829
679
630
576
1,177
1,006
999
699
Cash flow from operations
$232
249
243
304
396
343
355
534
491
545
Return on average stockholders’ equity
20.7%
18.1%
18.7%
27.1%
25.7%
22.9%
22.9%
26.4%
24.2%
24.0%
Total debt to total capital
16.6%
13.2%
49.4%
38.3%
32.5%
26.9%
42.8%
36.8%
35.5%
26.9%
Dividend payout ratio
38.1%
41.4%
41.1%
38.2%
36.1%
40.0%
36.8%
35.8%
38.9%
38.7%

Notes:
1.  
Includes the consolidated results of Finlandia Vodka Worldwide, Tuoni e Canepa, Swift & Moore, Chambord, and Casa Herradura since their acquisitions in December 2002, February 2003, February 2006, May 2006, and January 2007, respectively.
2.  
Weighted average shares, earnings per share, and cash dividends declared per common share have been adjusted for a 2-for-1 common stock split in January 2004 and a 5-for-4 common stock split in October 2008.
3.  
We define return on average invested capital as the sum of net income (excluding extraordinary items) and after-tax interest expense, divided by average invested capital. Invested capital equals assets less liabilities, excluding interest-bearing debt.
4.  
We define return on average stockholders' equity as net income applicable to common stock divided by average stockholders' equity.
5.  
We define total debt to total capital as total debt divided by the sum of total debt and stockholders' equity.
6.  
We define dividend payout ratio as cash dividends divided by net income.
 
33
 
 
 

 
MANAGEMENT'S DISCUSSION AND ANALYSIS

 
Below, we review Brown-Forman’s consolidated financial condition and results of operations and present the data to help you understand our business and the context for our results for the fiscal years ended April 30, 2008, 2009, and 2010. We also comment on our anticipated financial performance, discuss factors that may affect our future financial condition and performance, and make other forward-looking statements. Please read this section of our report together with the consolidated financial statements for the year ended April 30, 2010, their related notes, and the important information on forward-looking statements on page 67. This lists some risk factors that could cause actual results to differ materially from what we currently expect.
 
EXECUTIVE OVERVIEW
 
Brown-Forman Corporation is a diversified producer and marketer of high-quality consumer beverage alcohol brands. We are one of the largest American-owned wine and spirits companies, and our products include Tennessee, Canadian, and Kentucky whiskeys; Kentucky bourbon; tequila; vodka; liqueur; California sparkling wine; table wine; and ready-to-drink (RTD) products. We have more than 35 brands, including Jack Daniel’s and its related brands; Finlandia; Southern Comfort; Tequila Herradura; el Jimador; Canadian Mist; Chambord; Woodford Reserve; Fetzer, Bonterra, and Sonoma-Cutrer wines; and Korbel Champagne. Our brands are sold in more than 135 countries, and our largest operations are in the United States, Mexico, Australia, the United Kingdom, and Poland.
 
OUR STRATEGIES AND OBJECTIVES
 
At Brown-Forman, our mission is to enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations. As we finished the first decade of the 21st century, we cast our eye back on our performance over the last 10 years. The decade started with economic and geopolitical turmoil. Through the course of the decade, we not only continued to grow – we believe we performed consistently at or near the top of the industry over the period in underlying operating income growth and return on average invested capital and delivered total shareholder return of 13% compounded annually, which compares favorably to the S&P 500’s compound ten-year return of 0%. Over the past decade, we adjusted our portfolio of brands through a variety of means including acquisitions, divestitures, and the introduction of line extensions and new products. Since the turn of this century, we made important investments to improve our in-market knowledge and influence over our most critical brand-building activities by significantly developing our global route-to-market processes and strategies in a number of countries. We expanded our portfolio around the world and impressively grew the Jack Daniel’s family of brands from just under 8 million nine-liter cases to nearly 15 million nine-liter cases in ten short years.

Now, as we look toward a new decade, once again we find ourselves in a world punctuated with economic and geopolitical turmoil. But we are confident that we can continue to drive sustainable growth; and we see the potential to double the size of our business over the next decade by:
·  
expanding the reach of our portfolio of brands;
·  
appealing to consumers around the world by innovating through new packaging design, line extensions, and new product offerings; and
·  
delivering industry-leading return on invested capital and total shareholder return over the long term that continues to outperform the S&P 500.
And in doing so, achieve our highest ambition - to perpetuate Brown-Forman as an independent and thriving enterprise for generations to come.

To accomplish our vision, we have five strategic aspirations we will focus on as we move through the next decade towards our 150th anniversary in 2020:

1.  
Continue to expand the Jack Daniel’s family, including Black Label, and make Jack Daniel’s the fastest-growing brand trademark in retail sales among the world’s largest premium spirits brands. We plan to do this by keeping Jack Daniel’s Black Label strong, healthy, and relevant to consumers worldwide, and by taking advantage of the abundant opportunities for growth of the current Jack Daniel’s family and future line extensions across countries, price segments, channels, and consumer groups.

2.  
Grow the rest of our portfolio at a rate faster than the growth of the Jack Daniel’s franchise. To achieve this, we will strive to grow brands such as Southern Comfort and Finlandia, and expand the reach of our tequila brands, Herradura and el Jimador, and super-premium brands, including Sonoma-Cutrer and Woodford Reserve, globally. Realizing this potential will require us to use innovative products and packaging to seize new business opportunities and leverage our trademarks into new consumption occasions.

3.  
Continue to grow our business in the United States, our largest market, and grow our market share of dollar sales in the U.S. spirits industry as a whole. We expect to do this through stronger participation in fast-growing spirits categories such as vodka and tequila, continued product and packaging innovation, continued route-to-market proficiency, and brand building among growing consumer segments.

4.  
Grow our business in the rest of world outside United States. Our business outside the U.S. has grown at a faster rate than our business in the United States over the past 15 years. We expect this trend to continue and it is important to our overall growth in this next decade. To aid in the realization of this strategy, we expect to focus our resources on markets to develop and grow our portfolio including markets in developed economies such as France, Australia, Germany, and Poland. We will also evolve route-to-market strategies in markets to continue to expand our access to and understanding of consumers. And we expect Brazil, Russia, India, and China (BRIC) and other markets to gain significantly in importance.

5.  
Be responsible in everything we do. We endeavor to be responsible in everything we do – from reducing our environmental footprint to managing how we market our brands. We believe this responsibility is a rich source of opportunity. It allows us to build stronger consumer relationships and enduring brands, make our products more efficiently, enhance our business efforts, and maintain the trust required for our commercial freedoms. Our approach to corporate responsibility includes our civic obligations and our products’ entire environmental life cycle: how we produce or source our raw materials, how we set and maintain production standards, and how we package and distribute our products. Environmental stewardship is central to our broader social responsibilities, as is our commitment to contribute to the quality of life in the communities where our employees live, work, and raise their families.
 
34
 
 
 

 
 
OUR OPERATIONS AND OUR MARKETS
 
We employ around 3,900 people on six continents. Our headquarters are in Louisville, Kentucky, USA, where we employ about 1,100 people. We have major sales and marketing operations in Louisville, London, Sydney, Hamburg, and Guadalajara, as well as sales offices located in over 25 other cities around the globe.

Our production facilities include distillery production in Louisville and Versailles, Kentucky; Lynchburg, Tennessee; and Collingwood, Ontario. Our main tequila production facility is at Casa Herradura in Amatitán, Mexico. We also have production facilities in France and Ireland and contract production in Australia, Finland, and the Netherlands. Our Brown-Forman Cooperage operation in Louisville is the world’s largest producer of whiskey barrels.

We operate distribution companies in a number of markets where we sell directly to retailers and wholesalers. These include Australia, China, the Czech Republic, Korea, Mexico, Poland, and Taiwan.

Over the last 10 years, we have made tremendous strides in expanding our international footprint. Today, we sell our brands in more than 135 countries and generate 53% of our net sales outside the United States. The United States remains our largest, most important market, contributing 47% of our net sales in fiscal 2010, down from the 48% contribution in fiscal 2009. Our net sales in the United States declined slightly for fiscal 2010, while growing at about 3% elsewhere on both a reported and constant-currency basis. (“Constant-currency” represents reported net sales with the effect of currency fluctuations removed. We present our sales data on a constant-dollar basis because exchange rate fluctuations can distort the underlying 1 change in sales, either positively or negatively.)
 
 
2000
2010
Net Sales Contribution:     
United States
78%
47%
International
22%
53%

Europe, our second-largest region, accounts for 27% of our net sales. For fiscal 2010, net sales in Europe were down about 1% on an as-reported basis. After adjusting for the effects of a weaker dollar, net sales in Europe were up 2%. Overall trading conditions for the industry were weak, as consumers were cautious in the wake of the economic crisis. The crisis hit some Western European countries particularly hard, such as Spain, Italy, Greece, and Ireland, where overall consumption dropped. Many countries in Eastern Europe were also not immune to the economic crisis, and we saw some consumers trading down from premium imported spirits in certain countries there. Despite the tough economic conditions overall, our business continued to expand in Germany and France, and our flagship brand, Jack Daniel’s, continued to grow market share in several markets, including the U.K., Germany, Spain, Italy, and Greece. Additionally, we grew our market share in a number of markets in Eastern Europe, including Russia, Poland, and Romania.

Net sales for the rest of the world (other than the United States and Europe) constituted 26% of our total sales, where sales grew year over year 8% in fiscal 2010 on an as-reported basis and 6% on a constant-currency basis. This growth was driven by significant expansion of our portfolio, primarily in Australia, fueled by over one million nine-liter incremental cases of the Jack Daniel’s family of brands in fiscal 2010.
 
Fiscal 2010 Net Sales by Geography:
 
United States
47%
Europe
27%
Other
26%
 
Our main international markets include the U.K., Australia, Mexico, Poland, Germany, France, Spain, Italy, South Africa, China, Japan, Canada, and Russia. We continue to see significant long-term growth opportunities for our portfolio of brands in both developed and emerging markets, particularly in Eastern Europe, Asia, and Latin America.

Naturally, the more we expand our business outside the United States, the more our financial results will be exposed to exchange rate fluctuations. (In this report, “dollar” always means the U.S. dollar.) This exposure includes sales of our brands in currencies other than the dollar and the cost of goods, services, and manpower we purchase in currencies other than the dollar. Because we sell more in local currencies than we purchase, we have a net exposure to changes in the dollar’s strength. To buffer these exchange rate fluctuations, we regularly hedge a portion of our foreign currency exposure. But over the long term, our reported financial results will generally be hurt by a stronger dollar and helped by a weaker dollar.

During fiscal 2010, the impact of the global economic crisis on consumption of premium spirits continued to affect us in a number of ways. We saw less activity in on-premise accounts such as bars, pubs, and restaurants in many of our markets around the world as consumers continued to shift to more at-home consumption and dining. Evidence of consumers trading down from super-premium and premium brands to popular and value-priced brands continued in the United States and in several other markets. Distributors and retailers continued to reduce inventory levels in some markets outside the United States, such as Eastern Europe, where credit remained constrained. But our financial results benefitted in fiscal 2010 from retailers and distributors cautiously rebuilding some inventory in the United States and some markets in Western Europe. While a number of markets have returned to economic growth, we believe the macro environment will remain volatile and could constrain our performance in the near term. Nevertheless, we believe the long-term growth potential for high-quality spirits remains positive due to favorable demographic trends and continued consumer desire for premium brands. This is particularly true in many emerging markets where Western premium brands are aspirational.
 

 
1 Underlying change represents the percentage increase or decrease in reported financial results in accordance with generally accepted accounting principles in the United States, adjusted for certain items. We believe providing underlying change helps provide transparency to our comparable business performance.
 
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OUR BRANDS
 
Our objectives for growing sales and earnings are based on expanding the reach of our brands geographically, introducing new brand offerings, acquiring brands, increasing prices, and divesting non-core and under-performing assets. Over the past several years, we have made significant advances in each area, including:
·  
expanding international sales;
·  
developing new flavors in the vodka and RTD categories;
·  
acquiring the Casa Herradura 2 tequila brands and Chambord liqueur in fiscal 2007;
·  
increasing prices strategically;
·  
completing the divesture of our consumer durables business in fiscal 2007; and
·  
divesting our Italian wine brands, Bolla and Fontana Candida, in fiscal 2009.

We built on these objectives in fiscal 2010 as we achieved record earnings by:
·  
continuing our international growth;
·  
developing new packaging and flavors for a number of brands; and
·  
leveraging our existing assets by introducing several of the brands in our portfolio, including RTD offerings, in a number of markets around the world.

Total depletions (shipments direct to retailers or from distributors to wholesalers and retailers) for the active brands in our portfolio were 35 million nine-liter cases, up 3% over the volumes in fiscal 2009 for comparable brands. Nine of our brands saw depletions of more than one million nine-liter cases in fiscal 2010.

Jack Daniel’s Tennessee Whiskey is the most important brand in our portfolio and one of the largest, most profitable spirits brands in the world. Global depletions for Jack Daniel’s increased by 2% in fiscal 2010, an improvement from its 1% growth in fiscal 2009. Although the global recession continued to dampen sales in a number of markets, the brand benefitted from some modest restocking by distributors and retailers in the United States and some markets in Western Europe. The brand registered flat volumes in its largest market, the United States, and slight growth in the U.K., where the brand exceeded the one-million-case milestone. Jack Daniel’s experienced double-digit depletion gains in several markets, including Australia, Mexico, France, Germany, Russia, Poland and Turkey, while declining in several southern European markets and South Africa.

Despite the global economic crisis, Jack Daniel’s was the only brand of the top five premium global spirits brands that grew depletions in calendar year 2009 (according to a February 2010 report by Impact Databank, a New York industry research group). This achievement underscores the iconic image of the brand, which not only improved its trends in one of the most difficult economic environments we have faced, but reinforces our belief in its long-term attractiveness and sustained growth potential.

Because Jack Daniel’s generates a significant percentage of our total net sales and earnings, it remains a top priority, vital to our overall performance. Any significant decline in Jack Daniel’s volume or selling price, particularly over an extended time, could materially depress our earnings. We remain encouraged by the brand’s resilience in the face of a challenging environment and its continued development in emerging markets. As economies continue to recover, we anticipate the trends in the brand’s more established markets will improve (as we saw in its largest market, the United States, during the second half of fiscal 2010).

The Jack Daniel’s family of brands, which includes Jack Daniel’s Tennessee Whiskey, Gentleman Jack, Jack Daniel’s Single Barrel,   and Jack Daniel’s RTD products such as Jack Daniel’s & Cola, Jack Daniel’s & Ginger, and Jack Daniel’s Country Cocktails, grew volumes 12% globally on a nine-liter case basis in fiscal 2010 and 3% on an equivalent basis. (Equivalent depletions represent the conversion of RTD brands to a similar drink equivalent as the parent brand. RTD nine-liter case volume is divided by 10.) Net sales of the brand family grew 8% on an as-reported basis and 7% on a constant-currency basis. Line extensions of Jack Daniel’s grew at a faster rate than Jack Daniel’s Tennessee Whiskey and contributed to more than half of the growth for the year.

The benefit of our repackaging of Gentleman Jack, launched in fiscal 2007, continued in fiscal 2010, as volumes grew nearly 16%, surpassing 300,000 nine-liter cases, and net sales grew over 20% on both an as reported and constant currency basis. We introduced new packaging on Jack Daniel’s Single Barrel in fiscal 2010, which re-ignited the brand’s performance, growing depletions 14% in fiscal 2010 compared to a 2% decline in fiscal 2009. Similar trends were seen on the net sales for the brand – they increased double digits compared to a decline in fiscal 2009 on both an as reported and a constant currency basis.

Perhaps even more impressive was the growth we experienced in fiscal 2010 for the Jack Daniel’s RTD brands, where depletions grew 39% in fiscal 2010, on top of a 4% increase in fiscal 2009, and net sales increased 48% on an as-reported basis and 37% on a constant-currency basis. This growth was fueled by strong gains in Australia and Germany and the expansion of the products into new markets including the U.K., southern Europe, and Mexico. We believe that Jack Daniel’s RTDs will continue to provide a growth opportunity for us. They offer not only a great tasting, convenient expression of the brand that appeals to consumers but also an effective marketing tool for the parent brand.

Finlandia and Southern Comfort are the two next most important brands for us.   Fiscal 2010 was a tough year for Finlandia as its volume declined 1%. The brand was adversely affected by the severe economic slowdown in its most important markets in Eastern Europe, where the credit crisis lagged the developed markets of the world. The effect was most acute in Poland, where retailers and wholesalers reduced inventories. Consumers appeared more cautious in their spending patterns, reducing the number of visits to bars and restaurants and trading down to lower-priced and locally produced brands. Pricing pressure also hurt the brand’s performance, particularly in the United States, and sales mix effects in Poland due to size and flavor shifts. As a result, global net sales for Finlandia declined 12% on an as-reported basis and 9% on a constant-currency basis. To help improve the brand’s trends, we plan to introduce new packaging and expand Finlandia’s flavors to a number of markets during fiscal 2011.
 
 

  
2 Includes el Jimador, Herradura, New Mix (a tequila-based RTD product), Antiguo, and Suave 35.
 
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Southern Comfort too had a difficult year, as depletions declined 6% in fiscal 2010. Net sales declined 3% in fiscal 2010 on an as-reported basis and 5% on a constant-currency basis. The brand continued to be hurt in part by the consumers’ shift toward more off-premise drinking occasions, where consumers are less likely to mix complicated cocktails, particularly in its two largest markets, the United States and the U.K. Increased competition from the introduction of flavored whiskeys, flavored vodkas, and spiced rums in the U.S. also contributed to the decline in depletions for the fiscal year.

To reinvigorate the brand’s growth and to realize our objective of expanding our existing trademarks into new business opportunities, we introduced Southern Comfort Hurricane and Southern Comfort Sweet Tea ready-to-pour (RTP) products in the United States and Southern Comfort Lemonade and Lime RTD products in the U.K. during fiscal 2010. We are encouraged by the early performance of these line extensions; when combined with the parent brand, the overall brand family depletions on a nine-liter case basis declined only 1%. We are introducing new packaging for the Southern Comfort brand and additional new products into the brand family to build on this momentum in fiscal 2011 and help return the brand family to growth.

In fiscal 2010, we continued to expand the geographic footprint of the tequila and tequila-based brands acquired as part our fiscal 2007 Casa Herradura acquisition. el Jimador, the #1 selling tequila brand in Mexico, grew volumes nearly 40% outside of its largest market, Mexico, as depletions grew 33% in the United States. We introduced a new label and a new bottle carton for the super-premium Tequila Herradura brand, during fiscal 2010. Since then, the brand’s depletion trends reversed from declines to double-digit growth globally over the second half of fiscal 2010.

One way we are leveraging the assets we acquired is by geographically expanding and introducing the Antiguo and New Mix brands into selected markets in the United States. We believe our tequila brands have considerable potential for future growth in a growing category both in the United States and elsewhere. We plan to further expand our tequila brands geographically in fiscal 2011 and to leverage innovation with a new package for Herradura and the introduction of line extensions.

Reflecting consumers’ tendency to trade down during recessions, depletion trends for our mid-priced brands generally improved in fiscal 2010, including those for Canadian Mist, Early Times and Korbel Champagne, while depletions for Little Black Dress wines continued to grow. Depletion trends for our largest wine brand, Fetzer, declined. Overall, these are largely off-premise-driven brands in fiercely price-competitive segments. Although they have seen some short-term benefit from consumers trading down in the current difficult economic environment, we expect longer-term growth for most of these brands to be modest.

Most of our brands in the super-premium price category continued to grow despite economic headwinds and some consumers trading down. Woodford Reserve, Sonoma-Cutrer, Chambord, and Bonterra all posted depletion gains in fiscal 2010. We remain encouraged by the resilience of these small-but-growing super-premium brands and expect to see more growth opportunities as the global economy continues to improve.
 
OUR DISTRIBUTION NETWORK
 
A critical component to expanding the reach of our brands around the world is ensuring that consumers can find our products whenever and wherever they seek a premium beverage alcohol brand. To accomplish this broad access, we use a variety of distribution models around the world. Among the factors we consider in choosing the distribution model for a given market are (1) that market’s long-term attractiveness and competitive dynamics and (2) our portfolio’s stage of development in that market. Based on this assessment, we choose the most appropriate model to optimize our access to consumers in that market at that time. That choice can evolve as market dynamics change and as our portfolio matures.

We own and operate distribution networks in a handful of markets, including Australia, China, the Czech Republic, Korea, Mexico, Poland, and Taiwan. In these markets, we sell our products directly to retail stores or to wholesalers. In the U.K., we partner with another supplier, Bacardi, to sell a combined portfolio of our companies’ brands. In the United States, we sell our products either to wholesalers or (in states that directly control alcohol sales) to state governments that then resell to retail customers and consumers. In many other markets, we rely significantly on other spirits producers to distribute our products. While to date it has happened only rarely, consolidation among wholesalers in the United States or among spirits producers around the world could hinder the distribution of our products in the future as a result of reduced attention to our brands, the possibility that our brands may comprise a smaller portion of their business, or a changing competitive environment.

During fiscal 2010, we evaluated our route-to-consumer strategy in more than a dozen countries in Europe, North America, and South America. As a result, we will be making changes in a number of markets in fiscal 2011. These changes include expanding the number of markets where we own our distribution to include Germany, Canada, and Brazil, and expanding our cooperation with Coca-Cola Hellenic Bottling (CCHB) to include Russia. CCHB is also our distributor in Hungary, Ukraine, Croatia, and Slovenia. We anticipate that we will be able to leverage their distribution prowess to further develop our brands in the retail trade in the important Russian market.

In the remaining markets that we reviewed in fiscal 2010, we renewed some distribution arrangements and replaced others. These changes should improve our ability to influence and access local consumers. In fiscal 2011, we expect to review our route-to-consumer strategies in additional markets in Asia. We expect to pursue strategies and partnerships that will improve our in-market brand-building efforts. But in the short term, if changes are made to our route-to-consumer in a market, we could experience temporary sales disruptions, transition expenses, and costs of establishing infrastructure which may initially more than offset margin gains.
 
OUR COMPETITION
 
We operate in a highly competitive industry. We compete against many global, regional, and local brands in a variety of categories of beverage alcohol; but most of our brands compete primarily in the industry’s premium end. Trade information indicates that we are one of the largest suppliers of wine and spirits in the United States. While the industry has consolidated considerably over the last decade, the 10 largest global spirits companies control less than 20% of the total global market for spirits, and in Asia their share is less than 15%. We believe that the
 
37
 
 
 

 
 
overall market environment offers considerable growth opportunities for exceptional builders of high-quality wine and spirits brands.
 
OUR BUSINESS ENVIRONMENT
 
Our long-term prospects are excellent. We anticipate the demand for wine and spirits to continue to grow in most of our largest markets over the medium and long term, as well as in many of the markets where our products are starting from a lower base. Favorable demographic trends in the United States (through 2014), Asia and other markets encourage us.

We see enormous potential for our brands to continue to grow in the global marketplace. Markets outside the United States accounted for only about 22% of our net sales in fiscal 2000; today our international business contributes 53% to our net sales. And yet our current business accounts for only 1% of the total global market for wine and spirits. We see great opportunities for global growth not only in emerging markets (such as Brazil, Russia, India, and China) but also in economically developed ones (such as the U.K., France and Australia), where we are still establishing a strong presence.

Several of our major brands have enjoyed long lives already, and can continue to grow for decades to come. (For example, Jack Daniel licensed his distillery in 1866, and the Herradura and Old Forester brands originated in 1870). The beverage alcohol business (especially the premium brands in our portfolio) provides exceptional gross profit margins and returns. The recent global recession decreased disposable income and encouraged a newfound frugality for many consumers. At first, this trend hurt some of our higher-priced brands that do well on-premise. But we were able to optimize our mix of total investments behind many brands, capitalize on our operational flexibility and reallocate resources to effectively reach consumers around the world. As a result, we believe that our financial performance for fiscal 2010 was in the top tier of our industry. Because we have been able to perform well despite economic headwinds, we believe our future is filled with opportunity.

Public attitudes; government policies. Despite these favorable trends and growth opportunities, our ability to market and sell our products depends heavily on society’s attitudes toward drinking and government policies that flow from them. A number of organizations blame alcohol manufacturers for the problems associated with alcohol misuse. Some critics claim that beverage alcohol companies intentionally market their products to encourage underage drinking. Legal or regulatory measures directed in response against beverage alcohol (including its advertising and promotion) could adversely affect our sales and business prospects.

Illegal alcohol consumption by underage drinkers and abusive drinking by a minority of adult drinkers give rise to public issues of great significance. Alcohol industry critics seek governmental measures to make beverage alcohol more expensive, less available, and more difficult to advertise and promote. We believe these strategies are ineffective and ill-advised. In our view, society is more likely to curb alcohol abuse by better educating consumers about beverage alcohol and moderate drinking than by restricting alcohol advertising and sales or by imposing punitive taxes.

We strongly oppose underage and abusive drinking. We carefully target our products only to adults of legal drinking age. We have developed a comprehensive internal marketing code and also adhere to marketing and advertising guidelines of the U.S. Distilled Spirits Council, the Wine Institute, and the European Forum for Responsible Drinking, among others. We contribute significant resources to The Century Council, an organization that we and other spirits producers created in the early 1990s to combat alcohol misuse including drunk driving and underage drinking. We actively participate in similar organizations in our other markets.

Regulatory measures against our industry are of particular concern in Europe, where many countries are considering more restrictive alcohol policies.

The World Health Assembly (the governing body of the World Health Organization) recently approved a global strategy on the harmful use of alcohol. The strategy contains a menu of policy options that member states can tailor to their cultures and context. Importantly, the strategy recognizes the beverage alcohol industry as a legitimate stakeholder and puts the focus on reducing “harmful” or “excessive” use and abuse and not on drinking per se. We view this development as largely positive.

An important commitment of the beverage alcohol industry is the implementation of the Global Actions on Harmful Drinking in the areas of preventing drunk driving, increasing uptake of self-regulation, and better understanding of non-commercial alcohol. The International Center for Alcohol Policies (ICAP), a not-for-profit organization, is managing this significant effort, just getting underway in 18 countries. Major producers of beverage alcohol, including Brown-Forman, are supporting this initiative.

Policy objectives. Broadly speaking, we seek two things:
1.  
recognition that beverage alcohol should be regarded like other products that have inherent benefits and risks, and
2.  
equal treatment for distilled spirits, wine, and beer - all forms of beverage alcohol - by governments and their agencies.

We acknowledge that beverage alcohol, when misused or abused, can contribute to social and health issues. But we also believe strongly that beverage alcohol should be viewed like other consumer products - such as food and motor vehicles - that can also be hazardous if misused. Beverage alcohol plays an important part in enriching the lives of the vast majority of those who choose to drink. That is why we stress responsible consumption as we promote our brands. It is also why we discourage underage drinking and irresponsible drinking, including drunk driving. We believe that the optimal way to discourage alcohol misuse and abuse is by partnering with parents, schools, law enforcement, and other concerned stakeholders.

Distilled spirits, wine, and beer are all forms of beverage alcohol, and we believe governments should treat them equally. But generally, and especially in the United States, distilled spirits are taxed far more punitively than beer per ounce of alcohol, and are subject to tighter restrictions on where and when consumers can buy them. Compared with beer and wine, distilled spirits are also denied the right to advertise in some venues. Achieving greater cultural acceptance of our products and parity with beer and wine in having access to consumers is a major goal that we share with other distillers. We seek both fairer distribution rules (such as Sunday sales in those U.S. states that still ban them) and laws that permit product tasting, so that consumers can sample our products and buy them more easily. We encourage rules that liberalize international trade, so that we can expand our business more globally. As we explain below, we oppose tax increases that make our products more expensive for consumers, and seek to reduce the tax advantage that beer currently enjoys.
 
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Taxes. Recent proposals in the United States to increase taxes on beverage alcohol to generate revenue are of considerable concern. Beverage alcohol is already taxed separately and substantially through state and federal excise taxes (FET), above and beyond corporate income taxes on their producers. Some U.S. states also charge sales tax on distilled spirits, even though they already collect state excise taxes. The U.S. FET for spirits per ounce of pure alcohol is twice that for beer. Besides placing a disproportionate tax burden on spirits, any FET increase would have a negative economic effect on the hospitality industry and its millions of workers.

In 2009, only two of the top ten global spirits companies were based in the United States. Several former U.S.-based beverage companies have been acquired by foreign companies over the years and shifted employment and trademark ownership to countries with more favorable tax regimes. We estimate that our fiscal 2011 effective corporate income tax rate will be about 33%, compared to recent effective rates ranging from 7.3% to 25% for our largest foreign competitors. Obviously this is a significant economic disadvantage for us. Current discussions in the U.S. Congress about decreasing or eliminating U.S. companies’ ability to:
1) receive a tax credit for foreign taxes paid; and
2) obtain a current U.S. tax deduction for certain expenses in the U.S. related to foreign earnings
could magnify this disadvantage and further erode global competitiveness for U. S. companies like ours.

The U.S. Congress is also considering the repeal of the LIFO (last-in first-out) treatment of inventory, an accepted tax and accounting practice in the United States for over 70 years. We strongly oppose this repeal because LIFO is designed to minimize artificial inflation gains and to reflect replacement costs accurately. LIFO is particularly important to companies like ours, whose aging process requires some distilled spirits to be held in inventory for several years before being sold. As contemplated, LIFO repeal would also result in an unprecedented “recapture” of tax benefits received in prior years - in effect, a retroactive tax increase.

We face the risk of increased tax rates and tax law changes in many of our international markets as well. This risk increases as we expand the scale of our business outside the United States.
 
OUR MARKET RISKS
 
We are exposed to market risks arising from adverse changes in commodity prices affecting the cost of our raw materials and energy, foreign exchange rates, and interest rates. We try to manage risk responsibly through a variety of strategies, including production initiatives and hedging strategies. Our foreign currency hedging contracts are subject to changes in exchange rates, our commodity futures and option contracts are subject to changes in commodity prices, and some of our debt obligations are subject to changes in interest rates. We discuss these exposures below and also provide a sensitivity analysis as to the effect the changes could have on our results of operations.

See Note 4 to our consolidated financial statements for details on our grape and agave purchase obligations, which are exposed to commodity price risk, and “Critical Accounting Estimates” for a discussion of our pension and other postretirement plans’ exposure to interest rate risks.

See “Important Information on Forward-Looking Statements” (page 67) for details on how economic conditions affecting market risks also affect the demand for and pricing of our products.

Foreign Exchange. Foreign currencies’ strength relative to the dollar affects sales and the cost of purchasing goods and services in our other markets. We estimate that our foreign currency revenues for our largest exposures will exceed our foreign currency expenses by approximately $500 million in fiscal 2011. Foreign exchange rates also affect the carrying value of our foreign currency denominated assets and liabilities.

To the extent that these foreign currency exposures are not hedged, our results of operations and statement of financial operations improve when the dollar weakens against foreign currencies and decline when the dollar strengthens against them. But we routinely use foreign currency forward and option contracts to hedge our transactional foreign exchange risk and in some circumstances, our net asset exposure. Provided these contracts remain effective, we will not recognize any unrealized gains or losses until we either recognize the underlying hedged transactions in earnings or convert the underlying hedged net asset exposures. At April 30, 2010, our total foreign currency hedges had a notional value of $400 million, with maximum term outstanding of 27 months, and a net unrealized loss of less than $1 million.

As of April 30, 2010, we hedged approximately 50% of our total transactional exposure to foreign exchange fluctuations in 2011 for our major currencies by entering into foreign currency forwards and option contracts. We currently expect our fiscal 2011 earnings to be hurt when compared to fiscal 2010 due to the effect of the recent significant strengthening of the dollar on our unhedged exposures. But if the dollar weakens, the effect on the unhedged portion would help our fiscal 2011 reported results.

More specifically, incorporating the effect of our hedging program at April 30, 2010, we estimate that, for our significant currency exposures, if the average value of the U.S. dollar were to increase 10% in fiscal 2011 relative to our fiscal 2010 effective rates, our fiscal 2011 operating income would decrease by $35 million. Conversely, if the value of the U.S. dollar were to decline 10% relative to fiscal 2010 effective rates, our operating income would increase by $38 million.

Commodity Prices. Commodity prices are affected by weather, supply and demand conditions, and other geopolitical and economic variables. We use futures contracts and options to reduce the price volatility of corn. At April 30, 2010, we had outstanding hedge positions on approximately 3 million bushels of corn with unrealized losses of less than $1 million. We estimate that a 10% decrease in corn prices would increase the unrealized loss at April 30, 2010, by $1 million. We expect to mitigate the effect of increases in our raw material costs through our hedging strategies, ongoing production and cost saving initiatives, and targeted increases in prices for our brands. In addition, we are developing a climate-change strategy to assess the significance of risks related to the availability and prices of our key agricultural inputs, including grains, grapes, agave, and water and to adopt mitigation measures where appropriate.

Interest Rates. Our cash and cash equivalents, variable-rate debt, and fixed-to-floating interest rate swaps are exposed to the risk of changes in interest rates. Based on the April 30, 2010, balances of variable-rate debt, interest rate swaps, and investments, a 1% point increase in interest rates would increase our annual interest expense (net of interest income on cash and equivalents) by $2 million.
 
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OUR FISCAL 2011 EARNINGS OUTLOOK
 
We expect a moderately better global economic environment and slightly improved consumer trends in fiscal 2011. However, there are a number of uncertainties we see as we start fiscal 2011 including the ongoing volatile macroeconomic conditions, expected uneven pace of recovery around the world, unanticipated success or disruption from distribution moves we are planning in fiscal 2011, changes in distributor and retail inventory levels, consumer response to innovation activities that we plan to introduce this year, and significant recent volatility in foreign exchange rates. Given these uncertainties, we currently expect our fiscal 2011 earnings per share to be within a range of $2.98 to $3.38, compared to fiscal 2010 earnings per share of $3.02. Excluding these uncertainties, we anticipate a continuation of underlying operating income growth in the mid-single digits.
 
RESULTS OF OPERATIONS
 
Our total diluted earnings per share were a record $3.02 for fiscal 2010. Our business includes strong brands representing spirits such as whiskey, bourbon, vodka, tequila, and liqueur, a wide range of varietal wines, and champagnes. The largest market for our brands is the United States, which generally prohibits wine and spirits manufacturers from selling their products directly to consumers. Instead, we sell our products to wholesale distributors or state-owned operators, who then sell the products to retailers, who in turn sell to consumers. We use a similar tiered distribution system in many markets outside the United States, but we distribute our own products in several markets, including Australia, China, the Czech Republic, Korea, Mexico, Poland, and Taiwan. During fiscal 2010, we made decisions to implement a number of route-to-consumer changes including new direct investments in distribution in three countries, Germany, Brazil, and Canada, beginning at various times during fiscal 2011.

Distributors and retailers normally keep some of our products in inventory, so retailers can sell more (or less) of our products to consumers than distributors buy from us during any given period. Because we generally record revenues when we ship our products to distributors, our sales for a period do not necessarily reflect actual consumer purchases during that period. Ultimately, of course, consumer demand is critical in understanding the underlying health and financial results of our brands and business. The beverage alcohol industry generally uses “depletions” (defined on page 36) to approximate consumer demand. We also purchase syndicated data and monitor inventory levels in the trade to confirm that depletions accurately represent consumer demand.
 
FISCAL 2010 COMPARED TO FISCAL 2009
 
Net sales of $3.2 billion increased 1%, or $34 million, compared to fiscal 2009. We continued to expand our international footprint by expanding our existing portfolio despite economic headwinds in a number of markets around the globe. Net sales grew at a faster rate outside the United States than within it, where sales declined slightly. Our net sales outside the United States now constitute 53% of total sales, up from 52% a year ago. Just 10 years ago, sales outside the United States constituted less than 25% of our total net sales.

The major factors driving our fiscal 2010 change in net sales were:

 
Change
 
vs. 2009
Underlying change in net sales
1%
Volume......................................1%
 
Net price/mix............................0%
 
Estimated net change in trade inventories
1%
Discontinued brands
(1%)
Reported change in net sales
1%

“Estimated net change in trade inventories” refers to the estimated financial impact of changes in distributor inventories for our brands. We compute this effect using our estimated depletion trends and separately identify distributor inventory changes in our explanation of changes for our key measures. Based on the estimated depletions and the fluctuations in distributor inventory levels, we then adjust the percentage variances from the prior year to the current year for our key measures. We believe separately identifying the impact of this item helps to explain how varying levels of distributor inventories can affect our business.

“Discontinued brands” refers to both the December 2008 sale of our Bolla and Fontana Candida Italian wine brands and to the impact of certain agency brands distributed in various geographies that left our portfolio during the comparable period.

The primary drivers contributing to our 1% underlying growth in net sales during fiscal 2010 were the performance of several brands in our portfolio, including Jack Daniel’s & Cola, Jack Daniel’s Tennessee Whiskey, Gentleman Jack, Southern Comfort RTPs, el Jimador, Jack Daniel’s Single Barrel, and Woodford Reserve while net sales declined for Southern Comfort, Finlandia, Fetzer, and in several agency brands. Higher used-barrel sales also contributed to underlying net sales growth. Australia, Germany, France, and Turkey were the most significant countries that experienced underlying growth in net sales, while net sales declined in several countries, including Poland, Spain, the U.K., and Russia. Here are some details on our volume and sales changes for the year:

·  
Global depletions for Jack Daniel’s Tennessee Whiskey grew for the 18th consecutive year, reaching 9.6 million nine-liter cases, up 2% for fiscal 2010. The brand’s expansion was fueled by 3% growth internationally, while volumes were flat in the United States. Despite overall gains internationally, several key Jack Daniel’s markets saw volumetric declines for the year, due primarily to the effects of the challenging economic conditions in certain countries and channels. Most affected were our travel retail channel, South Africa, and some Western European markets, including Italy and Spain.
 
In the United States, while depletions were flat, consumer takeaway trends (according to National Alcohol Beverage Control Association (NABCA) data for the 12 months ended April 2010) reflect volume declines for the brand, at nearly 3%. The difference between our depletion results and these takeaway trends implies an increase in retail inventory levels for the fiscal year, following the significant reduction in fiscal 2009. While we believe retail inventory levels are essentially back in balance to pre-recession
 
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levels, and recent takeaway trends for the three months ended April 2010 are showing improvement, an overall decline in takeaway trends for the brand in fiscal 2011 would represent a risk to our current earnings outlook for the year.
 
Further, the overall distilled spirits category in the United States continued to grow during fiscal 2010, though at a slower rate compared to recent years. As measured by NABCA data, U.S. industry trends indicate that for the 12 months ended April 30, 2010, total distilled spirits volume grew 1.4% while Jack Daniel’s declined approximately 3% as lower-priced brands gained share. But, Jack Daniel’s outperformed most of its major competitors on both a volume and dollar basis in this key market.

Consumer demand increased and expanded for this iconic, authentic American whiskey in several international markets, including Germany, Australia, France, Turkey, Poland (where the brand surpassed 100,000 nine-liter cases), Mexico, Russia, and many markets in Central Europe and Latin America. The brand’s largest market outside the United States, the U.K., registered modest depletion growth that resulted in the brand surpassing the one million nine-liter case mark for that market. Net sales for the brand globally increased in the low single digits on both a reported and constant-currency basis.

·  
Sales of Gentleman Jack (with depletions exceeding 300,000 nine-liter cases) and Jack Daniel’s Single Barrel (with depletions nearing 100,000 nine-liter cases) grew at double-digit rates on both an as-reported and a constant-currency basis.

·  
Jack Daniel’s RTDs registered significant double-digit growth in net sales on both a reported and constant-currency basis, as the brands benefitted from strong volumetric gains in Germany as well as the expansion into the U.K., Mexico, Italy, and a number of other markets. In Australia, Jack Daniel’s RTDs registered double-digit growth in both reported and constant-currency net sales and added more than 950,000 nine-liter cases during the fiscal year after growing the prior year in the high single digits.

·  
After growing volumes every year since our acquisition, Finlandia   depletions and net sales declined in fiscal 2010. The brand’s performance was affected by the economic downturn in its largest and most important market, Poland, due in part to retailer de-stocking and trading down by consumers. Despite these factors, Finlandia gained market share in Poland, and takeaway trends remained positive. The brand experienced depletion gains in several markets, including the United States, the U.K., Australia, and Spain. Finlandia grew in several markets in Central Europe while expanding at a double-digit rate in Russia (where we sell over 250,000 nine-liter cases) despite a declining vodka category.

·  
Southern Comfort’s global depletions declined 6% in fiscal 2010, while its net sales declined on both a reported and constant-currency basis in the low and mid-single digits, respectively. Of the brand’s top five markets, only Australia grew depletions for the year. Southern Comfort’s volumetric declines for the third consecutive year continued to be caused in part by weakness in the on-premise channel around the world and by the increase in the number of flavored whiskey and vodka introductions in the United States as well as increased competition from spiced rums.

·  
Three new Southern Comfort product offerings/line extensions were introduced during fiscal 2010, including Southern Comfort Hurricane and Southern Comfort Sweet Tea (both for the U.S. market) and Southern Comfort Lemonade and Lime (for the U.K. market). These RTP and RTD expressions generated incremental sales for the year as consumers purchased these new pre-mixed versions of on-premise-type cocktails for off-premise consumption. Revitalizing this brand is one of our top priorities for fiscal 2011. We believe the significant organizational focus on the brand coupled with new packaging, new line extensions, including the introduction of Southern Comfort Lime, a 50-proof product offering, and new advertising will help reinvigorate the brand’s trends in fiscal 2011.

·  
In fiscal 2007, we significantly expanded and diversified our portfolio with the acquisition of the Casa Herradura tequila brands. We believe these premium and super premium brands have considerable potential for future growth because they are strong competitors in a growing category and are only now expanding their geographic footprint. During fiscal 2010, the el Jimador brand, a 100% agave tequila, expanded into markets outside the United States and registered strong double-digit depletions gains in the important United States market. The brand significantly outperformed the tequila category and grew market share in the United States.
 
·  
Overall depletion and net sales performance were mixed for our other brands. Despite economic headwinds and some consumers trading down, several of our super-premium priced brands registered depletion gains in fiscal 2010, including Herradura, Chambord, Woodford Reserve, Sonoma-Cutrer, and Bonterra. Meanwhile, Fetzer, Canadian Mist, Tuaca, and New Mix all recorded depletion declines in fiscal 2010.

This table highlights our major brands’ worldwide depletion results for fiscal 2010:

 
Nine-Liter
% Change
 
Cases (000s)
vs. 2009
Jack Daniel’s
9,620
2%
Jack Daniel’s RTDs (1)
4,745
39%
New Mix RTDs (2)
4,485
(3%)
Finlandia
2,995
(1%)
Southern Comfort
2,205
(6%)
Fetzer
2,185
(5%)
Canadian Mist
1,820
(1%)
Korbel Champagnes
1,295
0%
Super-Premium Other (3)
1,220
2%
el Jimador
1,095
4%
 
(1) Jack Daniel’s RTD products include all RTD line extensions of Jack Daniel’s, such as Jack Daniel’s & Cola,
Jack & Ginger, and Jack Daniel’s Country Cocktails.
(2) New Mix is a tequila-based RTD brand we acquired in January 2007 as part of the Casa Herradura acquisition,
initially sold only in Mexico but was introduced in a few markets in the United States during fiscal 2010.
(3) Includes Bonterra, Chambord, Herradura, Sonoma-Cutrer, Tuaca, and Woodford Reserve.
 
41
 
 
 
 

 
 
Gross profit increased 2%, or $34 million, during fiscal 2010. The stronger dollar, which hurt gross profit by $7 million, was more than offset by the absence of the $22 million non-cash agave inventory write-down included in cost of sales in fiscal 2009, an increase in estimated trade inventory levels, and underlying growth in gross profit. Our underlying change in gross profit for the year of 1% equaled the increase in underlying net sales growth, as lower costs and modest price increases offset the unfavorable effect of changes in sales mix by brand, by geography, by size, and by channel. The table below summarizes the major factors that fueled gross profit growth for the year.

 
Change
 
vs. 2009
Absence of non-cash agave inventory write-down
1%
Estimated net change in trade inventories
1%
Underlying change in gross profit
1%
Foreign exchange
(1%)
Reported change in gross profit
2%

In this table, “Non-cash agave inventory write-down” refers to an abnormal number of agave plants identified early in fiscal 2009 as dead or dying. Although agricultural uncertainties are inherent in any business that includes growing and harvesting raw materials, the magnitude of this item in the fiscal year distorts the underlying trends of our business.

“Foreign exchange” refers to net gains or losses resulting from our sales and purchases in currencies other than the dollar. We disclose this separately to explain our business changes on a constant-currency basis, because exchange rate fluctuations can distort the underlying growth of our business (both positively and negatively). To filter out the effect of foreign exchange fluctuations, we translate current year results at prior-year rates. In fiscal 2010, the stronger dollar reduced our net sales, gross profit, operating income, and earnings per share and also reduced our advertising and selling, general, and administrative expenses. Although foreign exchange volatility is a reality for a global company, we routinely review our company performance on a constant-currency basis. We believe separately identifying foreign exchange’s effect on major line items of the consolidated statement of operations makes our underlying business performance more transparent.

Gross margin (gross profit as a percent of net sales) increased from 49.4% to 50.0% for the year. The absence of the non-cash agave inventory write-down and the loss of profits from low margin sold or discontinued brands from our portfolio boosted our gross margins for the year.

Advertising expenses were down $33 million, or 9%, due in part to the absence of spending behind brands that are no longer in our portfolio. Overall advertising spending on a constant-currency basis (excluding the effect of discontinued brands and foreign exchange) was significantly below fiscal 2009, as we reallocated our spending and adjusted our promotional mix to those brands, markets, and channels where consumers and the trade were most responsive to investments in this challenging, volatile economic environment.

 
Change
 
vs. 2009
Foreign exchange
1%
Discontinued brands
(1%)
Underlying change in advertising
(9%)
Reported change in advertising
(9%)

In fiscal 2010 we continued to reallocate our brand investments from advertising to other activities, such as spending for value-added packaging (reflected in cost of sales in our financial statements) and targeted, selective consumer price promotions (reflected in net sales). Both of these costs are a form of brand investment. Considering these reallocation decisions, overall investments behind our brands were again up in fiscal 2010. Additionally the rapid expansion of our RTD brands served as a form of advertising, generating millions of incremental drink impressions.

Selling, general, and administrative (SG&A) expenses decreased $9 million, or 1% as shown in the following table:

 
Change
 
vs. 2009
Underlying change in SG&A
1%
Absence of early retirement/workforce reduction charge
(2%)
Reported change in SG&A
(1%)

Several factors influenced the reduction in spending in fiscal 2010, including the absence of the $12 million costs associated with our early retirement program and workforce reduction actions taken during fiscal 2009, the benefit these actions had on the lower overall cost base in fiscal 2010, the continued tight management of discretionary expenses, and the effect of a stronger dollar. Higher compensation related expense in fiscal 2010 partially offset these reductions.

Other income decreased $27 million in fiscal 2010, due primarily to the absence of the $20 million net gain we realized on the sale of Bolla and Fontana Candida Italian wine trademarks in fiscal 2009 and a $12 million non-cash impairment write-down of the Don Eduardo brand name during fiscal 2010. The decline in value of the Don Eduardo brand name reflects a significant reduction in estimated future net sales for this low volume, high-priced tequila brand that has in part been affected by the downturn in the global economic environment that began during the second half of calendar 2008.

Operating income reached a record $710 million in fiscal 2010, an improvement of $49 million, or 7% over fiscal 2009. Operating income benefitted from:
·  
planned cost savings and efficiencies,
·  
underlying operating income growth,
·  
the absence of the $22 million pre-tax non-cash agave write-down in fiscal 2009,
·  
the absence of $12 million of cost associated with our early retirement program and workforce reduction actions taken during fiscal 2009, and
·  
a net increase in estimated trade inventory levels.

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Operating income was hurt by the absence of $25 million of income from discontinued brands (including the $20 million net gain in fiscal 2009 on the sale of our Italian wine brands), the $12 million non-cash write-down of the Don Eduardo brand name during fiscal 2010, and the stronger dollar, which reduced operating income by $4 million.

The chart below summarizes the major factors driving the change in operating income for the year and identifies our underlying operating income growth for fiscal 2010 of 6%.

 
Change
 
vs. 2009
Underlying change in operating income
6%
Absence of non-cash agave inventory write-down
4%
Absence of early retirement/workforce reduction charge
2%
Estimated net change in trade inventories
2%
Foreign exchange
(1%)
Don Eduardo brand name write-down
(2%)
Discontinued brands (including gain on sale)
(4%)
Reported change in operating income
7%

Positive factors influencing our underlying growth in operating income for the year include:
·  
higher consumer demand for Jack Daniel’s RTD products in Australia and Germany and the geographic expansion of the products into the U.K., Spain, Italy, and Mexico;
·  
gains for several other brands, including Jack Daniel’s, Gentleman Jack, el Jimador, Jack Daniel’s Single Barrel, Woodford Reserve, and Little Black Dress wines;
·  
higher used barrel sales; and
·  
planned cost savings and efficiencies.

These positive factors were partially offset by an increase in compensation expense and by volume declines for Southern Comfort globally, Finlandia in Poland (its largest market), and several agency brands.

Operating margin (operating income divided by net sales) improved to 22.0% in fiscal 2010 from 20.7% a year ago, reaching its highest level since fiscal 2006. This improvement reflects an increase in gross margin from 49.4% to 50.0% as well as operating expense leverage we recognized resulting from efficiency gains and our effective reallocation of investments to reach consumers around the world during the current uncertain and volatile global economy.

Interest expense (net) decreased by $3 million compared to fiscal 2009, reflecting lower net debt and a reduction in short-term interest borrowing rates compared to a year ago.

The effective tax rate reported in fiscal 2010 was 34.1% compared to 31.1% in fiscal 2009. The increase in our effective tax rate was driven by items which had decreased our effective tax rate in fiscal 2009, including the net reversal of unrecognized tax benefits due to the expiration of statutes of limitations and the use of a portion of a capital loss carryforward from the sale of Lenox, Inc. to offset the gain realized from the Italian wine brands sale. The non-cash write-down of the Don Eduardo brand name during fiscal 2010 and the recognition of additional tax expense related to discrete items arising during the year, negatively affected the effective rate in fiscal 2010.

Diluted earnings per share reached a record $3.02 in fiscal 2010, up 5% over fiscal 2009. This growth resulted from the same factors that generated operating income growth and was also helped by a reduction of net interest expense and fewer shares outstanding after share repurchases. Tempering these factors was an increase in the effective tax rate for the year.

Basic and diluted earnings per share. In Note 12 to our consolidated financial statements, we describe our 2004 Omnibus Compensation Plan and how we issue stock-based awards under it. In Note 1, under “Stock-Based Compensation” we describe how the plan is designed to avoid diluting earnings per share.
 
FISCAL 2009 COMPARED TO FISCAL 2008
 
Net sales decreased 3%, or $90 million, with the stronger dollar accounting for $150 million of the decline. Further declines were attributable to the impact of lower distributor inventories and the absence of sales from discontinued brands. Our underlying net sales grew for the year, led by Jack Daniel’s Tennessee Whiskey, Finlandia, Gentleman Jack, and New Mix, despite a difficult environment in many countries. Jack Daniel’s registered depletion growth for the 17th consecutive year, though up modestly as the brand grew less than 1% globally. Jack Daniel’s & Cola grew depletions 6% globally, fueled by strong gains in Germany, while Gentlemen Jack grew depletions by more than 20% as volumes approached 300,000 nine-liter cases in fiscal 2009. Worldwide depletions for Finlandia grew 7%, surpassing the 3 million nine-liter case mark for the first time, fueled by volume growth in Poland (the brand’s largest market) and Russia. Southern Comfort worldwide depletions declined 5%, with most of the brand’s key markets adversely affected by the global recession and declining on-premise trends. Casa Herradura brands increased depletions by 6%. Overall depletion performance during fiscal 2009 was mixed for the other brands in our portfolio. Several of our super- premium priced brands registered depletion gains in fiscal 2009, including Woodford Reserve, Sonoma-Cutrer, Tuaca, and Bonterra. Meanwhile, Fetzer, Korbel California Champagnes, Canadian Mist, and Early Times all recorded low single-digit percentage depletion declines.

Gross profit declined $118 million, or 7%. In addition to the same factors that affected the decline in net sales, gross profit was negatively affected by a $22 million non-cash agave inventory write-down included in costs of sales. Gross margin declined from 51.6% in fiscal 2008 to 49.4% in fiscal 2009. The major factors for this decline were the non-cash agave write-down which depressed our gross margin by 0.7% points, the 70% increase in Australian excise tax on RTDs (which increased both our net sales and our cost of sales by the same amount), increased value-added packaging costs, higher costs of grain and fuel, and shifts in brand and geographic mix.

Advertising expenses decreased $32 million, or 8%, due to the benefit of a strong dollar, the absence of spending behind discontinued brands, and the reallocation of our brand investments and promotional mix to those brands, markets, and channels where the consumers and trade were most responsive.

Selling, general, and administrative expenses decreased $44 million, or 7%, driven primarily by tight management of discretionary expenses, lower performance-related costs (including incentive compensation), and the benefit of a stronger dollar. These factors were
 
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 partially offset by a $12 million charge we took to reduce our cost base in fiscal 2009, including an early retirement program and an overall reduction in workforce.

Other income increased $18 million in fiscal 2009, due primarily to the $20 million gain we realized on the sale of the Bolla and Fontana Candida Italian wine brands in December 2008.

Operating income of $661 million in fiscal 2009 decreased $24 million, or 4%, compared to fiscal 2008. Operating income was hurt by $30 million from a stronger dollar, the $22 million non-cash agave write-down, $12 million one-time costs associated with our early retirement program and workforce reduction actions, a net reduction in distributor inventory levels, and the loss of income from discontinued brands. Operating income benefitted from the $20 million net gain recognized on the sale of our Italian wine brands, lower transition expenses associated with our fiscal 2007 acquisition of Casa Herradura, and underlying operating income growth from the business. The underlying growth in operating income was driven by higher consumer demand for Jack Daniel’s Tennessee Whiskey in several markets, continued expansion of Finlandia in Eastern Europe, gains for several other brands in our portfolio, including New Mix, Gentleman Jack, Sonoma-Cutrer, Tuaca, and Little Black Dress wines, higher used barrel sales, lower operating expenses due to tight management of discretionary expenses, and lower performance-related costs such as incentive compensation. These positive factors were partially offset by volume declines for Southern Comfort globally and Jack Daniel’s in some Western European markets as well as lower profits for Jack Daniel’s & Cola in Australia.

Interest expense (net) decreased by $10 million compared to fiscal 2008, reflecting both a shift from debt with higher fixed rates to debt with lower variable rates and an overall reduction in debt levels.

Effective tax rate in fiscal 2009 was 31.1% compared to 31.7% in fiscal 2008. During fiscal 2009, we lowered our effective tax rate by using a portion of the capital loss carryforward from the sale of Lenox Inc. to eliminate the gain realized from the sale of our Italian wine brands. This positive factor was partially offset by a decrease in the beneficial impact of taxes provided in our foreign subsidiaries.

Diluted earnings per share increased 1% to $2.87 in fiscal 2009. This growth was driven by a reduction in net interest expense, a lower effective tax rate, and fewer shares outstanding after share repurchases, which offset the overall decrease in operating income.

 
OTHER KEY PERFORMANCE MEASURES

Our goal is to increase the value of our shareholders’ investment consistently and sustainably over the long term. We believe that the long-term relative performance of our stock is a good indication of our success in delivering attractive returns to shareholders.

Total shareholder return. An investment made in Brown-Forman Class B common stock over terms of two, five, and ten years would have outperformed the returns of the total S&P 500 over the same periods. Specifically, a $100 investment in our Class B stock on April 30, 2000, would have grown to approximately $333 by the end of fiscal 2010, assuming reinvestment of all dividends and ignoring personal taxes and transaction costs. This represents an annualized return of 13% over the 10-year period, compared to a ten-year return in an investment in the S&P 500 of 0%. While a more recent investment in Brown-Forman Class B common stock (one year ago) would have provided a healthy return of 28% over the past year, our total shareholder return was below that of the S&P 500 over that one-year period. We believe this is because our stock price did not fall as sharply during the global economic crisis as the overall S&P 500 did. To illustrate this point, looking at the total shareholder return for the two-year period ending April 30, 2010, Brown-Forman outperformed the S&P 500, delivering an annualized 6% total shareholder return, while the S&P 500 declined 5% annualized over this two year period.
 
Compound Annual Growth in Total Shareholder Return
(as of April 30, 2010, dividends reinvested)
         
 
1 Year
2 Years
5 Years
10 Years
Brown-Forman Class B shares
28%
6%
8%
13%
S&P 500 index
39%
(5%)
3%
0%
 
Return on average invested capital. Our return on average invested capital increased to 16.6% in fiscal 2010, driven by record earnings and our careful management of our investment base, which declined 2%. We believe this return surpassed those of our wine and spirits competitors, and we expect our return on average invested capital to continue to increase over the longer term. This expectation is based on our positive outlook for earnings growth that we have, given the growth opportunities for our brands and our continued thoughtful management of our investments in them. It is our ambition to maintain our industry-leading return on average invested capital over the long term.
 
44
 
 
 

 
 
 
Return on Average Invested Capital:
 
Fiscal 2008
17.2%
Fiscal 2009
15.9%
Fiscal 2010
16.6%
 
 
LIQUIDITY AND CAPITAL RESOURCES
 
Our ability to consistently generate cash from operations is one of our most significant financial strengths. Our strong cash flows enable us to pay dividends, pursue brand-building programs, and make strategic acquisitions that we believe will enhance shareholder value. Investment grade ratings of A2 from Moody’s and A from Standard & Poor’s provide us with financial flexibility when accessing global credit markets. We believe cash flows from operations are more than adequate to meet our expected operating and capital requirements.

CASH FLOW SUMMARY
     
(Dollars in millions)
2008
2009
2010
       
Operating activities
$534
$491
$545
Investing activities:
     
Sale of brand names and trademarks
17
Sale of short-term investments
86
Additions to property, plant, and equipment
(41)
(49)
(34)
Other
(17)
(5)
(1)
 
28
(37)
(35)
Financing activities:
     
Net repayment of debt
(172)
(4)
(302)
Acquisition of treasury stock
(223)
(39)
(158)
Special distribution to stockholders
(204)
Dividends paid
(158)
(169)
(174)
Other
21
(4)
(3)
 
(736)
(216)
(637)
       
Foreign exchange effect
10
(17)
19
       
Change in cash and cash equivalents
$(164)
$221
$(108)

Cash provided by operations was $545 million in fiscal 2010 compared to $491 million in fiscal 2009. This 11% increase primarily reflects a reduction in working capital requirements and an increase in earnings.

Cash used by investing activities in fiscal 2010 was essentially unchanged compared to that in fiscal 2009 because lower investment in property, plant, and equipment was offset by the absence of one-time proceeds received in fiscal 2009 from the sale of our Italian wine brands.

Cash used for financing activities increased by $421 million, primarily reflecting a $298 million net increase in debt repayments and a $119 million increase in share repurchases of our common stock compared to fiscal 2009.

In comparing fiscal 2009 with fiscal 2008, cash provided by operations decreased $43 million, reflecting a reduction in earnings due in part to the appreciation of the dollar during fiscal 2009 and the absence of a refund of value-added taxes related to the acquisition of Casa Herradura received during fiscal 2008. Cash provided by investing activities decreased $65 million compared to fiscal 2008, primarily reflecting our liquidation of $86 million of short-term investments during fiscal 2008. Cash used for financing activities decreased by $520 million, reflecting a $204 million special distribution to shareholders in May 2007, a $168 million net decrease in debt repayments, and a $184 million decrease in share repurchases of our common stock during fiscal 2009 compared to fiscal 2008.
 
Fiscal 2010 Cash Utilization
Sources of Cash:
 
Operating activities
$545
   
Uses of Cash:
 
Debt payments
$302
Dividends
174
Share repurchases
158
Capital spending (including software)
37
Other, net
1
 
Capital expenditures. Investments in property, plant, and equipment were $41 million in fiscal 2008, $49 million in fiscal 2009, and $34 million in fiscal 2010. Expenditures over the three-year period included investments to maintain, expand and improve production efficiency, to reduce costs, and to build our brands.

We expect capital expenditures for fiscal 2011 to be $45 million to $55 million, in line with historical spending levels. Our capital spending plans in fiscal 2011 include investments in cost-saving initiatives and compliance projects at our production facilities. We expect to fund fiscal 2011 capital expenditures with cash provided by operations.

Share repurchases. During fiscal 2008, under a stock repurchase plan authorized by our Board of Directors in November 2007, we repurchased 3,721,563 shares of common stock (42,600 of Class A and 3,678,963 of Class B) for $200 million.

Separately, under an agreement approved in May 2007 by a committee of our Board of Directors composed exclusively of non-family
 
45
 
 
 

 
 
directors, we repurchased about $22 million in Class A common shares during fiscal 2008 from a Brown family member. We also paid about $1 million during fiscal 2008 for shares surrendered by two employees to satisfy income tax withholding obligations, in accordance with our policy.

In December 2008, we announced that our Board of Directors authorized us to repurchase up to $250 million of our outstanding Class A and Class B common shares over the succeeding 12 months, subject to market conditions. Under this plan, which expired on December 3, 2009, we repurchased 4,249,039 shares (23,788 of Class A and 4,225,251 of Class B) for approximately $196 million. The average repurchase price per share, including broker commissions, was $47.13 for Class A and $46.06 for Class B.

As we announced on June 8, 2010, our Board of Directors has authorized us to repurchase up to $250 million of our outstanding Class A and Class B common shares before December 1, 2010, subject to market and other conditions. Under this program, we may repurchase shares from time to time for cash in open market purchases, block transactions, and privately negotiated transactions in accordance with applicable federal securities laws.

Liquidity. We continue to manage liquidity conservatively to meet current obligations, fund capital expenditures, and maintain dividends, while reserving adequate debt capacity for acquisition opportunities. With cash flow generated during fiscal 2010, we repaid a $150 million floating-rate note at maturity and reduced our outstanding short-term commercial paper.

We have access to several liquidity sources to supplement our cash flow. Our commercial paper program, supported by our bank credit facility, continues to fund our short-term credit needs at attractive interest rates. Our commercial paper continued to enjoy steady demand from investors.

Should liquidity be unavailable in the commercial paper market, we expect that we could satisfy our liquidity needs by drawing on our $800 million bank credit facility (currently unused). This facility expires April 30, 2012, and carries favorable terms compared with current market conditions.

The current pending financial reform legislation could potentially result in severe bank credit ratings downgrades, and some of these banks could fail or become nationalized; we do not know the effect such an extreme event might have on those banks’ ability to fund our credit facility. While we are concerned about this uncertainty, the markets for investment-grade bonds and private placements are currently robust. These markets, in addition to our cash flow, should provide a source of long-term financing that we could use to pay off our short-term debt if necessary.

We have high credit standards when initiating transactions with counterparties and closely monitor our counterparty risks with respect to our cash balances and derivative contracts (that is, foreign currency and interest rate hedges). If a counterparty’s credit quality were to deteriorate below our acceptable credit standards, we would either liquidate exposures or require the counterparty to post appropriate collateral.

We believe our current liquidity position is strong and sufficient to meet all of our financial commitments for the foreseeable future. Our $800 million bank credit facility’s most restrictive covenant requires our consolidated EBITDA (as defined in the agreement) to consolidated interest expense not be less than a ratio of 3 to 1. At April 30, 2010, with a ratio of 24 to 1, we were within the covenant’s parameters.

 
LONG-TERM OBLIGATIONS
 
We have long-term obligations related to contracts, leases, employee benefit plans, and borrowing arrangements that we enter into in the normal course of business (see Notes 4, 7, and 11 to the accompanying consolidated financial statements). The following table summarizes the amounts of those obligations as of April 30, 2010, and the years when those obligations must be paid:

LONG-TERM OBLIGATIONS (1)
       
     
2012-
After
(Dollars in millions)
Total
2011
2015
2015
         
Long-term debt
$511
$3
$508
$ —
Interest on long-term debt
74
24
50
Grape purchase obligations
79
26
44
9
Operating leases
38
14
22
2
Postretirement benefit obligations (2)
38
38
n/a
n/a
Agave purchase obligations (3)
n/a
n/a
n/a
n/a
Total
$740
$105
$624
$11
 
(1) Excludes liabilities for tax uncertainties as we are unable to reasonably predict the ultimate
amount or timing of settlement.
 
(2) As of April 30, 2010, we have unfunded pension and other postretirement benefit obligations
of $284 million. Because the specific periods in which those obligations will be funded are not 
determinable, no amounts related to those obligations are reflected in the above table other than
the $38 million of expected contributions in fiscal 2011. Historically, we have generally funded
these obligations with the minimum annual contribution required by ERISA, but we may elect to
contribute more than the minimum amount in future years.
 
(3) As discussed in Note 4 to the accompanying consolidated financial statements, we have
obligations to purchase agave, a plant whose sap forms the raw material for tequila. Because
the specific periods in which those obligations will be paid are not determinable, no amounts
related to those obligations are reflected in the table above. As of April 30, 2010, based on
current market prices, obligations under these contracts totaled $8 million.

We expect to meet these obligations with internally generated funds.

 
CRITICAL ACCOUNTING ESTIMATES

Our financial statements reflect certain estimates involved in applying the following critical accounting policies that entail uncertainties and subjectivity. Using different estimates could have a material effect on our operating results and financial condition.

Goodwill and other intangible assets. We have obtained most of our brands through acquisitions of other companies. Upon acquisition, the purchase price is first allocated to identifiable assets and liabilities, including intangible brand names and trademarks (“brand names”), other intangible assets, based on estimated fair value, with any remaining purchase price recorded as goodwill. Goodwill and intangible assets with indefinite lives are not amortized. We consider all of our brand names to have indefinite lives.

We assess our goodwill and other indefinite-lived assets for impairment at least annually. If the fair value of an asset is less than its book value, we write it down to its estimated fair value. Goodwill is evaluated for impairment if the book value of its reporting unit exceeds its estimated fair value. We estimate the fair value of a reporting unit using discounted estimated future cash flows. We typically estimate the fair value of a brand name using the “relief from royalty” method. We also consider market values for similar assets when available.
 
46
 
 
 

 
 
Considerable management judgment is necessary to estimate fair value, including the selection of assumptions about future cash flows, discount rates, and royalty rates.

Based on our long-term assumptions, we believe none of our goodwill or other intangibles are impaired. But two of our brand names, Chambord and Herradura, have been adversely affected by the weakened global economy. As of April 30, 2010, the book values of the Chambord and Herradura brand names were $116 million and $124 million, respectively. At the test date for impairment, January 31, 2010, the fair value of the Chambord and Herradura brand names exceeded the carrying value by approximately $2 million and $1 million, respectively. Future events or changes in the assumptions used to estimate those fair values could significantly change those fair values, which could result in future impairment charges. For example, a 50-basis-point increase in our cost of capital, a key assumption in which a small change can have a significant effect, would decrease the fair value of the Chambord and Herradura brand names by $11 million and $12 million, respectively. This would result in a non-cash brand name impairment charge.

We have a number of plans and initiatives that we believe will drive the anticipated growth of these brands, and this growth is essential to our fair value estimates. These initiatives include new packaging, line extensions, and more aggressive international expansion. If our initiatives are not sufficiently successful or if global economic conditions were to worsen, one or both of these brand names could become impaired, which would adversely affect our earnings and stockholders’ equity.

Property, plant, and equipment. We depreciate our property, plant, and equipment on a straight-line basis using our estimates of useful life, which are 20–40 years for buildings and improvements; 3–10 years for machinery, equipment, vehicles, furniture, and fixtures; and 3–7 years for capitalized software.

We assess our property, plant, and equipment for impairment whenever events or changes in circumstances indicate that the carrying value those assets may not be recoverable. When we do not expect to recover the carrying value of an asset (or asset group) through undiscounted future cash flows, we write it down to its estimated fair value. We determine fair value using discounted estimated future cash flows, considering market values for similar assets when available. Considerable management judgment is necessary to assess impairment and estimate fair value.

Pension and other postretirement benefits. We sponsor various defined benefit pension plans as well as postretirement plans providing retiree health care and retiree life insurance benefits. Benefits are based on factors such as years of service and compensation level during employment. We expense the benefits expected to be paid over the employees’ expected service. This requires us to make certain assumptions to determine the net benefit expense and obligations, such as interest rates, return on plan assets, the rate of salary increases, expected service, and health care cost trend rates.

The assets, obligations, and assumptions used to measure pension and retiree medical expenses are determined as of April 30 of the preceding year (“measurement date”). Because obligations are measured on a discounted basis, the discount rate is a significant assumption. It is based on interest rates for high-quality, long-term corporate debt at each measurement date. The expected return on pension plan assets reflects expected capital market returns for each asset class, which are based on historical returns, adjusted for the expected effects of diversification and active management (net of fees) of the assets. The other assumptions also reflect our historical experience and management’s best judgment regarding future expectations. We review our assumptions on each annual measurement date. As of April 30, 2010, we have decreased the discount rate for pension obligations from 7.94% to 5.91%, and for other postretirement benefit obligations from 7.80% to 5.78%. Pension and postretirement benefit expense for fiscal 2011 is estimated to be approximately $37 million, compared to $17 million for fiscal 2010. A decrease/increase in the discount rate of 25 basis points would increase/decrease the fiscal 2011 expense by approximately $2 million.

Income taxes. Our annual effective tax rate is based on our income and the statutory tax rates in the various jurisdictions where we do business. In fiscal 2010, our annual effective income tax rate was 34.1%, compared to 31.1% in fiscal 2009. The increase in our effective tax rate was driven by items that lowered our effective tax rate in fiscal 2009, including the net reversal of unrecognized tax benefits due to the expiration of statutes of limitations and the use of a portion of capital loss carryforward from the sale of Lenox, Inc. to offset the gain realized from the Italian wine brands sale. The non-cash write-down of the Don Eduardo brand name during fiscal 2010, the recognition of additional tax expense related to discrete items arising during the year, and interest on previously recorded tax contingencies increased the effective rate in fiscal 2010.

Significant judgment is required in evaluating our tax positions. We establish liabilities when certain positions are likely to be challenged and may not succeed, despite our belief that our tax return positions are fully supportable. We adjust these liabilities in light of changing circumstances, such as the progress of a tax audit. We believe current liabilities are appropriate for all known contingencies, but this situation could change.

Years can elapse before we can resolve a particular matter for which we have established a liability. Although predicting the final outcome or the timing of resolution of any particular tax matter can be difficult, we believe our liabilities reflect the likely outcome of known tax contingencies. Unfavorable settlement of any particular issue could require use of our cash; conversely, a favorable resolution could result in either reduced cash tax payments, or the reversal of previously established liabilities, or some combination of these, which could reduce our effective tax rate.

Contingencies. We operate in a litigious environment, and we are sued in the normal course of business. Sometimes plaintiffs seek substantial damages. Significant judgment is required in predicting the outcome of these suits and claims, many of which take years to adjudicate. We accrue estimated costs for a contingency when a loss is probable and we can make a reasonable estimate of the loss, and adjust the accrual as appropriate to reflect changes in facts and circumstances.

Recent accounting pronouncements. See Note 1 to the accompanying consolidated financial statements.
 
47
 
 
 

 
 BROWN-FORMAN CORPORATION
CONSOLIDATED STATEMENTS OF OPERATIONS
(Dollars in millions, except per share amounts)
       
Year Ended April 30,
2008
2009
2010
       
Net sales
$3,282
$3,192
$3,226
Excise taxes
700
711
757
Cost of sales
887
904
858
Gross profit
1,695
1,577
1,611
Advertising expenses
415
383
350
Selling, general, and administrative expenses
592
548
539
Amortization expense
5
5
5
Other (income) expense, net
(2)
(20)
7
Operating income
685
661
710
Interest income
8
6
3
Interest expense
49
37
31
Income before income taxes
644
630
682
Income taxes
204
195
233
Net income
$440
$435
$449
       
Earnings per share:
     
Basic
$2.87
$2.88
$3.03
Diluted
$2.85
$2.87
$3.02
       
 The accompanying notes are an integral part of the consolidated financial statements.
 
48
 
 
 

 
 

 
 BROWN-FORMAN CORPORATION
 CONSOLIDATED BALANCE SHEETS
  (Dollars in millions)
     
April 30,
2009
2010
     
Assets
   
Cash and cash equivalents
$340
$232
Accounts receivable, less allowance for doubtful accounts of $15 in 2009 and $16 in 2010
367
418
Inventories:
   
Barreled whiskey
313
299
Finished goods
143
142
Work in process
144
157
Raw materials and supplies
52
53
Total inventories
652
651
     
Other current assets
215
226
Total current assets
1,574
1,527
     
Property, plant and equipment, net
483
468
Goodwill
675
666
Other intangible assets
686
669
Deferred tax assets
11
11
Other assets
46
42
Total assets
$3,475
$3,383
     
Liabilities
   
Accounts payable and accrued expenses
$326
$342
Accrued income taxes
6
4
Current deferred tax liabilities
14
9
Short-term borrowings
337
188
Current portion of long-term debt
153
3
Total current liabilities
836
546
     
Long-term debt, less unamortized discount of $1 in 2009 and 2010
509
508
Deferred tax liabilities
80
82
Accrued pension and other postretirement benefits
175
283
Other liabilities
59
69
Total liabilities
1,659
1,488
     
Commitments and contingencies
   
     
Stockholders’ Equity
   
Common stock:
   
Class A, voting, $0.15 par value (57,000,000 shares authorized; 56,964,000 shares issued)
9
9
Class B, nonvoting, $0.15 par value (100,000,000 shares authorized; 99,363,000 shares issued)
15
15
Additional paid-in capital
67
59
Retained earnings
2,189
2,464
Accumulated other comprehensive income (loss):
   
Pension and other postretirement benefits adjustment
(127)
(190)
Cumulative translation adjustment
(10)
11
Unrealized gain on cash flow hedge contracts
4
3
Treasury stock, at cost (6,200,000 and 9,364,000 shares in 2009 and 2010, respectively)
(331)
(476)
Total stockholders’ equity
1,816
1,895
Total liabilities and stockholders’ equity
$3,475
$3,383

The accompanying notes are an integral part of the consolidated financial statements.
 
49
 
 
 

 
 
 
 BROWN-FORMAN CORPORATION
 CONSOLIDATED STATEMENTS OF CASH FLOWS
  (Dollars in millions)
 
Year Ended April 30,
2008
2009
2010
       
Cash flows from operating activities:
     
Net income
$440
$435
$449
Adjustments to reconcile net income to net cash provided by operations:
     
Non-cash asset write-downs
22
12
Depreciation and amortization
52
55
59
Gain on sale of brand names
(20)
Stock-based compensation expense
10
7
8
Deferred income taxes
5
12
11
Other
(3)
(1)
Changes in assets and liabilities:
     
Accounts receivable
(43)
33
(35)
Inventories
(3)
(34)
21
Other current assets
(4)
(5)
24
Accounts payable and accrued expenses
21
4
(14)
Accrued income taxes
(12)
(8)
(2)
Noncurrent assets and liabilities
71
(10)
13
Cash provided by operating activities
534
491
545
       
Cash flows from investing activities:
     
Additions to property, plant, and equipment
(41)
(49)
(34)
Proceeds from sale of property, plant, and equipment
6
2
Acquisition of brand names and trademarks
(13)
Proceeds from sale of brand names and trademarks
17
Computer software expenditures
(12)
(5)
(3)
Sale of short-term investments
86
Other
2
Cash provided by (used for) investing activities
28
(37)
(35)
       
Cash flows from financing activities:
     
Net change in short-term borrowings
184
(249)
(149)
Repayment of long-term debt
(356)
(4)
(153)
Proceeds from long-term debt
249
Debt issuance costs
(2)
Net proceeds (payments) from exercise of stock options
11
(6)
(6)
Excess tax benefits from stock options
10
4
3
Acquisition of treasury stock
(223)
(39)
(158)
Special distribution to stockholders
(204)
Dividends paid
(158)
(169)
(174)
Cash used for financing activities
(736)
(216)
(637)
       
Effect of exchange rate changes on cash and cash equivalents
10
(17)
19
       
Net (decrease) increase in cash and cash equivalents
(164)
221
(108)
       
Cash and cash equivalents, beginning of period
283
119
340
       
Cash and cash equivalents, end of period
$119
$340
$232
       
Supplemental disclosure of cash paid for:
     
Interest
$50
$34
$32
Income taxes
$236
$222
$219
 
The accompanying notes are an integral part of the consolidated financial statements.
 
50
 
 
 

 
 
 
  BROWN-FORMAN CORPORATION
  CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
 (Dollars in millions, except per share amounts)
 
Year Ended April 30,
2008
2009
2010
       
Class A Common Stock, balance at beginning and end of year
$9
$9
$9
       
Class B Common Stock:
     
Balance at beginning of year
10
10
15
Stock distribution (Note 1)
5
Balance at end of year
10
15
15
       
Additional Paid-in Capital:
     
Balance at beginning of year
64
74
67
Stock-based compensation expense
6
5
8
Loss on issuance of treasury stock issued under compensation plans
(6)
(16)
(19)
Excess tax benefits from stock options
10
4
3
Balance at end of year
74
67
59
       
Retained Earnings:
     
Balance at beginning of year
1,649
1,931
2,189
Net income
440
435
449
Cash dividends ($1.03, $1.12, and $1.18 per share in 2008, 2009, and 2010, respectively)
(158)
(169)
(174)
Stock distribution (Note 1)
(5)
Change in measurement date of postretirement benefit plans, net of tax of $2 (Note 11)
(3)
Balance at end of year
1,931
2,189
2,464
       
Treasury Stock, at Cost:
     
Balance at beginning of year
(102)
(304)
(331)
Acquisition of treasury stock
(223)
(39)
(158)
Stock issued under compensation plans
17
10
13
Stock-based compensation expense
4
2
Balance at end of year
(304)
(331)
(476)
       
Accumulated Other Comprehensive Income (Loss):
     
Balance at beginning of year
(57)
5
(133)
Net other comprehensive income (loss)
62
(147)
(43)
Change in measurement date of postretirement benefit plans, net of tax of $(6) (Note 11)
9
Balance at end of year
5
(133)
(176)
       
Total Stockholders’ Equity
$1,725
$1,816
$1,895
       
Class A Common Shares Outstanding (in thousands):
     
Balance at beginning of year
56,870
56,573
56,590
Acquisition of treasury stock
(340)
(22)
(12)
Stock issued under compensation plans
43
39
23
Balance at end of year
56,573
56,590
56,601
       
Class B Common Shares Outstanding (in thousands):
     
Balance at beginning of year
66,367
64,019
93,537
Stock distribution (Note 1)
30,175
Acquisition of treasury stock
(2,937)
(843)
(3,398)
Stock issued under compensation plans
589
186
223
Balance at end of year
64,019
93,537
90,362
       
Total Common Shares Outstanding (in thousands)
120,592
150,127
146,963
       
The accompanying notes are an integral part of the consolidated financial statements.
 
51
 
 
 

 
 
 
  BROWN-FORMAN CORPORATION
  CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
 (Dollars in millions)
 
Year Ended April 30,
2008
2009
2010
       
Net income
$440
$435
$449
Other comprehensive income (loss):
     
Foreign currency translation adjustment
53
(109)
21
Pension and other postretirement benefits adjustment, net of tax of $(9), $30, and $43 in 2008, 2009, and 2010, respectively
11
(48)
(63)
Amounts related to cash flow hedges:
     
Reclassification to earnings, net of tax of $(4), $4, and $(6) in 2008, 2009, and 2010, respectively
7
(6)
10
Net (loss) gain on hedging instruments, net of tax of $6, $(12), and $7 in 2008, 2009, and 2010, respectively
(9)
16
(11)
Net other comprehensive income (loss)
62
(147)
(43)
Total comprehensive income
$502
$288
$406
 The accompanying notes are an integral part of the consolidated financial statements.
 
52
 
 
 

 
 
BROWN-FORMAN CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share amounts)
 
 
1. ACCOUNTING POLICIES
 
We prepare our consolidated financial statements in conformity with accounting principles generally accepted in the United States. We also apply the following accounting policies when preparing our consolidated financial statements:

Principles of consolidation. Our consolidated financial statements include the accounts of all wholly owned and majority-owned subsidiaries. We use the equity method to account for investments in affiliates over which we can exercise significant influence (but not control). We carry all other investments in affiliates at cost. We eliminate all intercompany transactions.

Cash equivalents. Cash equivalents include bank demand deposits and all highly liquid investments with original maturities of three months or less.

Allowance for doubtful accounts. We evaluate the collectability of accounts receivable based on a combination of factors. When we are aware of circumstances that may impair a specific customer’s ability to meet its financial obligations, we record a specific allowance to reduce the net recognized receivable to the amount we believe will be collected.

Inventories. We state inventories at the lower of cost or market, with approximately 66% of consolidated inventories being valued using the last-in, first-out (LIFO) method. We value the remainder using the first-in, first-out (FIFO) method. FIFO cost approximates current replacement cost. If we had used the FIFO method for all inventories, they would have been $189 and $219 higher than reported at April 30, 2009 and 2010, respectively.

Whiskey must be barrel-aged for several years, so we bottle and sell only a portion of our whiskey inventory each year. Following industry practice, we classify all barreled whiskey as a current asset. We include warehousing, insurance, ad valorem taxes, and other carrying charges applicable to barreled whiskey in inventory costs.

We classify bulk wine and agave inventories as work in process.

During 2009, we recorded a $22 provision for inventory losses (included in cost of sales) resulting from abnormally high levels of mortality and disease in some of our agave fields.

Property, plant, and equipment. We state property, plant, and equipment at cost less accumulated depreciation. We calculate depreciation on a straight-line basis using our estimates of useful life, which are 20–40 years for buildings and improvements; 3–10 years for machinery, equipment, vehicles, furniture, and fixtures; and 3–7 years for capitalized software.

We assess our property, plant, and equipment for impairment whenever events or changes in circumstances indicate that the carrying value of those assets may not be recoverable. When we do not expect to recover the carrying value of an asset (or asset group) through undiscounted future cash flows, we write it down to its estimated fair value. We determine fair value using discounted estimated future cash flows, considering market values for similar assets when available.

Goodwill and other intangible assets. We have obtained most of our brands through acquisitions of other companies. Upon acquisition, the purchase price is first allocated to identifiable assets and liabilities, including intangible brand names and trademarks (“brand names”), based on estimated fair value, with any remaining purchase price recorded as goodwill. We do not amortize goodwill or intangible assets with indefinite lives. We consider all of our brand names to have indefinite lives.

We assess our goodwill and other indefinite-lived intangible assets for impairment at least annually. If the fair value of an asset is less than its book value, we write it down to its estimated fair value. Goodwill is evaluated for impairment if the book value of its reporting unit exceeds its estimated fair value. We estimate the fair value of a reporting unit using discounted estimated future cash flows. We typically estimate the fair value of a brand name using the “relief from royalty” method. We also consider market values for similar assets when available. Considerable management judgment is necessary to estimate fair value, including the selection of assumptions about future cash flows, discount rates, and royalty rates.

Foreign currency translation. The U.S. dollar is the functional currency for most of our consolidated operations. For those operations, we report all gains and losses from foreign currency transactions in current income. The local currency is the functional currency for some foreign operations. For those investments, we report cumulative translation effects as a component of accumulated other comprehensive income (loss), a component of stockholders’ equity.

Revenue recognition. We recognize revenue when title and risk of loss pass to the customer, typically at the time the product is shipped. Some sales contain customer acceptance provisions that grant a right of return on the basis of either subjective or objective criteria. We record revenue net of the estimated cost of sales returns and allowances.

Sales discounts. Sales discounts, which are recorded as a reduction of net sales, totaled $303, $328, and $398 for 2008, 2009, and 2010, respectively.

Excise taxes. Our sales are subject to excise taxes, which we collect from our customers and remit to governmental authorities. We present these taxes on a gross basis (included in net sales and costs before gross profit) in the consolidated statement of operations.

Cost of sales. Cost of sales includes the costs of receiving, producing, inspecting, warehousing, insuring, and shipping goods sold during the period.

Shipping and handling fees and costs . We report the amounts we bill to our customers for shipping and handling as net sales, and we report the costs we incur for shipping and handling as cost of sales.

Advertising costs. We expense the costs of advertising during the year when the advertisements first take place.

Selling, general, and administrative expenses. Selling, general, and administrative expenses include the costs associated with our sales force, administrative staff and facilities, and other expenses related to our non-manufacturing functions.

Earnings per share. We calculate basic earnings per share by dividing net income available to common stockholders by the weighted average number of all unrestricted common shares outstanding during the period. Diluted earnings per share also includes the dilutive effect of stock options, stock-settled appreciation rights (SSARs), and restricted stock units (RSUs).

We have granted restricted shares of common stock to certain employees as part of their compensation. These restricted shares, which have varying vesting periods, contain non-forfeitable rights to dividends declared on common stock. As a result, the unvested restricted shares are considered participating securities in the calculation of earnings per share in accordance with a new accounting standard that we adopted retrospectively effective May 1, 2009. The adoption decreased
 
53
 
 
 

 
 
previously reported basic earnings per share for 2009 from $2.89 to $2.88. No other earnings per share amounts reported for the years ended April 30, 2008 or 2009 changed as a result of adopting the new accounting standard.

The following table presents information concerning basic and diluted earnings per share:

 
2008
2009
2010
       
Basic and diluted net income
$440
$435
$449
Income allocated to participating securities (restricted shares)
(1)
(1)
(1)
Net income available to common stockholders
$439
$434
$448
       
Share data (in thousands):
     
Basic average common shares outstanding
153,081
150,452
147,834
Dilutive effect of stock options, SSARs and RSUs
1,325
927
741
Diluted average common shares outstanding
154,406
151,379
148,575
       
Basic earnings per share
$2.87
$2.88
$3.03
Diluted earnings per share
$2.85
$2.87
$3.02

SSARs for approximately 945,000 common shares, 1,899,000 common shares, and 824,000 common shares were excluded from the calculation of diluted earnings per share for 2008, 2009, and 2010, respectively, because the grant price of the awards was greater than the average market price of the shares. But those SSARs could have a dilutive effect on future earnings per share, depending on whether and to the extent future market prices exceed the SSARs’ grant prices.

During fiscal 2008, under a stock repurchase plan authorized by our Board of Directors in November 2007, we repurchased 3,721,563 shares (42,600 of Class A and 3,678,963 of Class B) for $200.

In December 2008, our Board of Directors authorized the repurchase of up to a total of $250 of our outstanding Class A and Class B common shares over the succeeding 12 months, subject to market conditions. Under this plan, which expired on December 3, 2009, we repurchased 4,249,039 shares (23,788 of Class A and 4,225,251 of Class B) for approximately $196. The average repurchase price per share, including broker commissions, was $47.13 for Class A and $46.06 for Class B.

Stock distribution. In September 2008, our Board of Directors authorized a stock split, effected as a stock dividend, of one share of Class B common stock for every four shares of either Class A or Class B common stock held by stockholders of record as of the close of business on October 6, 2008, with fractional shares paid in cash. The distribution took place on October 27, 2008. As a result of the stock distribution, we reclassified approximately $5 from our retained earnings to our common stock account. The $5 represents the $0.15 par value per share of the shares issued in the stock distribution.

All previously reported per share and Class B share amounts in the accompanying financial statements and related notes have been restated to reflect the stock distribution.

Stock-based compensation . Our stock-based compensation plan requires that we purchase shares to satisfy stock-based compensation requirements, thereby avoiding future dilution of earnings that would occur from issuing additional shares. We acquire treasury shares from time to time in anticipation of these requirements. We intend to hold enough treasury stock so that the number of diluted shares never exceeds the original number of shares outstanding at the inception of the stock-based compensation plan (as adjusted for any share issuances unrelated to the plan). The extent to which the number of diluted shares exceeds the number of basic shares is determined by how much our stock price has appreciated since the stock-based compensation was awarded, not by how many treasury shares we have acquired.

Estimates. To prepare financial statements that conform with generally accepted accounting principles, our management must make informed estimates that affect how we report revenues, expenses, assets, and liabilities, including contingent assets and liabilities. Actual results could (and probably will) differ from these estimates.

Recent accounting pronouncements.  During fiscal 2010, we adopted new accounting standards regarding:
·  
accounting for and disclosing information about transactions in which control is obtained over another business (i.e., business combinations);
·  
the treatment of unvested share-based awards, such as restricted stock, in the calculation of earnings per share;
·  
measuring and disclosing the fair value of certain nonfinancial assets and liabilities (Note 8); and
·  
disclosing information about postretirement benefit plan assets (Note 11).

Our adoption of these new accounting standards had no material impact on our financial statements.

Reclassifications. We have reclassified some prior year amounts to conform with this year’s presentation.
 
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2. BALANCE SHEET INFORMATION
 
Supplemental information on our year-end balance sheets is as follows:

April 30,
2009
2010
     
Other current assets:
   
Prepaid taxes
$84
$99
Other
131
127
 
$215
$226
     
Property, plant, and equipment:
   
Land
$89
$89
Buildings
347
349
Equipment
475
491
Construction in process
14
15
 
925
944
Less accumulated depreciation
442
476
 
$483
$468
     
Accounts payable and accrued expenses:
   
Accounts payable, trade
$96
$97
Accrued expenses:
   
Advertising
52
55
Compensation and commissions
76
90
Excise and other non-income taxes
51
43
Self-insurance claims
11
12
Postretirement benefits
6
6
Interest
5
4
Other
29
35
 
230
245
 
$326
$342

3. GOODWILL AND OTHER INTANGIBLE ASSETS
 
The following table shows the changes in the amounts recorded as goodwill over the past two years:

Balance as of April 30, 2008
$688
Foreign currency translation adjustment
(13)
Balance as of April 30, 2009
675
Foreign currency translation adjustment and other
(9)
Balance as of April 30, 2010
$666

As of April 30, 2009 and 2010, our other intangible assets consisted of:

 
Gross Carrying
 
Accumulated
 
Amount
 
Amortization
 
2009
2010
 
2009
2010
Finite-lived intangible assets:
         
Distribution rights
$25
$25
 
$(12)
$(17)
           
Indefinite-lived intangible assets:
         
Trademarks and brand names
673
661
 

Amortization expense related to intangible assets was $5 during each of the last three fiscal years. We expect to recognize amortization expense of $5 in 2011 and $3 in 2012. But actual amounts of future amortization expense may differ due to additional intangible asset acquisitions, impairment of intangible assets, accelerated amortization of intangible assets, or other events.

As discussed in Note 1, we assess each of our indefinite-lived intangible assets for impairment at least annually. During fiscal 2010, our assessment indicated that the book value of one of our brand names, Don Eduardo, exceeded its fair value by $12. As a result, we wrote down the book value of the Don Eduardo brand name by that amount, which is reflected in other expense in the accompanying consolidated statement of operations. The remaining book value of the Don Eduardo brand name is not material. The decline in its value reflects a significant reduction in estimated future net sales for this low volume, high-priced tequila brand that has in part been affected by the downturn in the global economic environment that began during the second half of calendar 2008.
 
No impairment was indicated for our other brand names during fiscal 2010. But two of our brand names, Chambord and Herradura, have also been adversely affected by the weakened global economy. Our assessments during fiscal 2010 indicated that the estimated fair values of the Chambord and Herradura brand names exceeded their book values of $116 and $124 by approximately $2 and $1, respectively. Future events or changes in the assumptions used to estimate those fair values could significantly change those fair values, which could result in future impairment charges.

4. COMMITMENTS
 
We have contracted with various growers and wineries to supply some of our future grape and bulk wine requirements. Many of these contracts call for prices to be adjusted annually up or down, according to market conditions. Some contracts set a fixed purchase price that might be higher or lower than prevailing market price. We have total purchase obligations related to both types of contracts of $26 in 2011, $18 in 2012, $12 in 2013, $8 in 2014, $6 in 2015, and $9 after 2015.

We also have contracts for the purchase of agave, which is used to produce tequila. These contracts provide for prices to be determined based on market conditions at the time of harvest, which, although not specified, is expected to occur over the next 10 years. As of April 30, 2010, based on current market prices, obligations under these contracts totaled $8.

We made rental payments for real estate, vehicles, and office, computer, and manufacturing equipment under operating leases of $19 in 2008, $21 in 2009, and $22 in 2010. We have commitments related to minimum lease payments of $14 in 2011, $10 in 2012, $6 in 2013, $4 in 2014, $2 in 2015, and $2 after 2015.

5. CONTINGENCIES
 
We operate in a litigious environment, and we are sued in the normal course of business. Sometimes plaintiffs seek substantial damages. Significant judgment is required in predicting the outcome of these suits and claims, many of which take years to adjudicate. We accrue estimated costs for a contingency when we believe that a loss is probable and we can make a reasonable estimate of the loss, and adjust the accrual as appropriate to reflect changes in facts and circumstances. No material accrued loss contingencies are recorded as of April 30, 2010.
 
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6. CREDIT FACILITIES
 
We have a committed revolving credit agreement with various domestic and international banks for $800 that expires on April 30, 2012. Its most restrictive covenant requires that our consolidated EBITDA (as defined in the agreement) to consolidated interest expense not be less than a ratio of 3 to 1. At April 30, 2010, we were well within this covenant’s parameters.

7. DEBT
 
Our long-term debt consisted of:

April 30,
2009
2010
     
Variable-rate notes, due in fiscal 2010
$150
$ –
5.2% notes, due in fiscal 2012
250
250
5.0% notes, due in fiscal 2014
250
250
Other
12
11
 
662
511
Less current portion
153
3
 
$509
$508

Debt payments required over the next five fiscal years consist of $3 in 2011, $253 in 2012, $3 in 2013, and $252 in 2014. The weighted average interest rate on the variable-rate notes was 1.3% at April 30, 2009. In addition to long-term debt, we had short-term borrowings outstanding with weighted average interest rates of 0.5% and 0.2% at April 30, 2009 and 2010, respectively.

8 . FAIR VALUE MEASUREMENTS
 
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants at the measurement date. We categorize the fair values of assets and liabilities into three levels based upon the assumptions (inputs) used to determine those values. Level 1 provides the most reliable measure of fair value, while Level 3 generally requires significant management judgment:

Level 1
Quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2
Observable inputs other than those in Level 1, such as:
·   quoted prices for similar assets and liabilities in active markets;
·   quoted prices for identical or similar assets and liabilities in inactive markets; or
·   other inputs that are observable or can be derived from or corroborated by observable market data.
Level 3
Unobservable inputs supported by little or no market activity.

This table summarizes the assets and liabilities measured at fair value on a recurring basis in the accompanying consolidated balance sheets:

 
Level 1
Level 2
Level 3
Total
April 30, 2009:
       
Liabilities:
       
Commodity contracts (a)
$2
$–
$–
$2
Foreign currency contracts (b)
1
1
         
April 30, 2010:
       
Assets:
       
Foreign currency contracts (b)
6
6
Liabilities:
       
Foreign currency contracts (b)
6
6
 
(a) Fair value of commodity contracts is based on quoted prices in active markets.
(b) Fair value of foreign exchange contracts is determined through pricing models or formulas using observable market data.
 

We measure some assets and liabilities at fair value on a nonrecurring basis; that is, we do not measure them at fair value on an ongoing basis, but we do adjust them to fair value in certain circumstances (for example, when we determine that an asset is impaired). The fair values of assets and liabilities measured at fair value on a nonrecurring basis during fiscal 2010 were not material as of April 30, 2010.

9. FAIR VALUE OF FINANCIAL INSTRUMENTS
 
The fair value of cash, cash equivalents, and short-term borrowings approximates the carrying amount due to the short maturities of these instruments. We estimate the fair value of long-term debt using discounted cash flows based on our incremental borrowing rates for similar debt. We determine the fair value of commodity and foreign currency contracts as discussed in Note 8. Here is a comparison of the fair values and carrying amounts of these instruments:

April 30,
2009
 
2010
 
Carrying
Fair
 
Carrying
Fair
 
Amount
Value
 
Amount
Value
Assets:
         
Cash and cash equivalents
$340
$340
 
$232
$232
Foreign currency contracts
 
6
6
           
Liabilities:
         
Commodity contracts
2
2
 
Foreign currency contracts
1
1
 
6
6
Short-term borrowings
337
337
 
188
188
Current portion of long-term debt
153
149
 
3
3
Long-term debt
509
535
 
508
547
 
 
56
 
 
 

 
 
10. DERIVATIVE FINANCIAL INSTRUMENTS
 
Our multinational business exposes us to global market risks, including the effect of fluctuations in currency exchange rates, commodity prices, and interest rates. We use derivatives to manage financial exposures that occur in the normal course of business. We formally document the purpose of each derivative contract, which includes linking the contract to the financial exposure it is designed to mitigate. We do not hold or issue derivatives for trading purposes.

We use currency derivative contracts to limit our exposure to the currency exchange risk that we cannot mitigate internally by using netting strategies. We designate most of these contracts as cash flow hedges of forecasted transactions (expected to occur within three years). We record all changes in the fair value of cash flow hedges (except any ineffective portion) in accumulated other comprehensive income (AOCI) until the underlying hedged transaction occurs, at which time we reclassify that amount into earnings. We designate some of our currency derivatives as hedges of net investments in foreign subsidiaries. We record all changes in the fair value of net investment hedges (except any ineffective portion) in the cumulative translation adjustment component of AOCI.

We assess the effectiveness of our hedges based on changes in forward exchange rates. The ineffective portion of the changes in fair value of our hedges (recognized immediately in earnings) during the periods presented in this report was not material.

We do not designate some of our currency derivatives as hedges because we use them to at least partially offset the immediate earnings impact of changes in foreign exchange rates on existing assets or liabilities. We immediately recognize the change in fair value of these contracts in earnings.

We had outstanding foreign currency contracts, related primarily to our euro, British pound, and Australian dollar exposures, with notional amounts totaling $375 and $400 at April 30, 2009 and 2010, respectively.

We also had outstanding exchange-traded futures and options contracts on one million bushels and three million bushels of corn as of April 30, 2009 and 2010, respectively. We use these contracts to mitigate our exposure to corn price volatility. Because we do not designate these contracts as hedges for accounting purposes, we immediately recognize the changes in their fair value in earnings.

We manage our interest rate risk with swap contracts. As of April 30, 2010, we had fixed-to-floating interest rate swaps outstanding with a notional value of $250 and a maturity matching our bonds due April 1, 2012. These swaps are designated as fair value hedges. The change in fair value of the swap not related to accrued interest is offset by a corresponding adjustment to the carrying value of the bond.

The following table presents the fair values of our derivative instruments as of April 30, 2009 and 2010. The fair values are presented below on a gross basis, while the fair values of those instruments that are subject to master settlement arrangements are presented on a net basis in the accompanying consolidated balance sheets, as required by generally accepted accounting principles.
 
 
 
 
Classification
Fair value of
derivatives in a
gain position
Fair value of
 derivatives in a
loss position
April 30, 2009:
   
Designated as cash flow hedges:
     
Foreign currency contracts
Accrued expenses
$12
$(13)
       
Not designated as hedges:
     
Foreign currency contracts
Accrued expenses
(1)
Commodity contracts
Accrued expenses
(2)
       
April 30, 2010:
     
Designated as cash flow hedges:
     
Foreign currency contracts
Other current assets
7
(2)
Foreign currency contracts
Other assets
2
(1)
Foreign currency contracts
Accrued expenses
1
(6)
Foreign currency contracts
Other liabilities
(1)
       
Designated as net investment hedges:
     
Foreign currency contracts
Other current assets
(3)
       
Not designated as hedges:
     
Foreign currency contracts
Other current assets
3
 
 
57
 
 
 

 

This table presents the amounts affecting our consolidated statements of operations in 2009 and 2010:
 
 
Classification
2009
2010
Currency derivatives designated as cash flow hedges:
     
Net gain (loss) recognized in AOCI
N/A
$28
$(19)
Net gain (loss) reclassified from AOCI into income
Net sales
10
(16)
 
Currency derivatives designated as net investment hedges:
     
Net loss recognized in AOCI
 
N/A
(8)
Derivatives not designated as hedging instruments:
     
Currency derivatives – net gain (loss) recognized in income
Net sales
23
(8)
Currency derivatives – net gain recognized in income
Other income
1
Commodity derivatives – net loss recognized in income
Cost of sales
(7)
(1)

We expect to reclassify $6 of deferred net gains recorded in AOCI as of April 30, 2010, to earnings during the next 12 months. This reclassification would offset the anticipated earnings impact of the underlying hedged exposures. The actual amounts that we ultimately reclassify to earnings will depend on the exchange rates in effect when the underlying hedged transactions occur. The maximum term of outstanding derivative contracts was 18 months and 27 months at April 30, 2009 and 2010, respectively.

Credit risk. We are exposed to credit-related losses if the other parties to our derivative contracts breach them. This credit risk is limited to the fair value of the contracts. To manage this risk, we enter into contracts only with major financial institutions that have earned investment-grade credit ratings; we have established counterparty credit guidelines that are regularly monitored and that provide for reports to senior management according to prescribed guidelines; and we monetize contracts when we believe it is warranted. Because of the safeguards we have put in place, we believe the risk of loss from counterparty default to be immaterial.

Some of our derivative instruments require us to maintain a specific level of creditworthiness, which we have maintained. If our creditworthiness were to fall below such level, then the counterparties to our derivative instruments could request immediate payment or collateralization for derivative instruments in net liability positions. The aggregate fair value of all derivatives with creditworthiness requirements that were in a net liability position was $2 and $4 at April 30, 2009 and 2010, respectively.

11. PENSION AND OTHER POSTRETIREMENT BENEFITS
 
We sponsor various defined benefit pension plans as well as postretirement plans providing retiree health care and retiree life insurance benefits. Below, we discuss our obligations related to these plans, the assets dedicated to meeting the obligations, and the amounts we recognized in our financial statements as a result of sponsoring these plans.

On April 30, 2007, we adopted new guidance regarding the accounting for these plans. That guidance included a provision requiring that, beginning in fiscal 2009, the assumptions used to measure annual pension and other postretirement benefit expenses be determined as of the balance sheet date, and that the amounts of benefit plan obligations and assets reported in annual financial statements be measured as of the balance sheet date. Accordingly, as of the beginning of our 2009 fiscal year, we changed the measurement date for our annual pension and other postretirement benefit expenses and all plan assets and liabilities from January 31 to April 30. As a result of this change in measurement date, we recorded an increase of $6 (net of tax of $4) to stockholders’ equity as of May 1, 2008, as follows:

 
Pension
Medical and Life
Total
 
Benefits
Insurance Benefits
Benefits
       
Retained earnings
$(2)
$(1)
$(3)
Accumulated other comprehensive income
8
1
9
Total
$6
$-
$6

Obligations. We provide eligible employees with pension and other postretirement benefits based on such factors as years of service and compensation level during employment. The pension obligation shown below (“projected benefit obligation”) consists of: (a) benefits earned by employees to date based on current salary levels (“accumulated benefit obligation”); and (b) benefits to be received by employees as a result of expected future salary increases. (The obligation for medical and life insurance benefits is not affected by future salary increases.) This table shows how the present value of our obligation changed during each of the last two years.

 
Pension
 
Medical and Life
 
Benefits
 
Insurance Benefits
 
2009
2010
 
2009
2010
           
Obligation at beginning of year
$451
$415
 
$52
$44
Service cost
13
10
 
1
1
Interest cost
30
32
 
3
3
Net actuarial (gain) loss
(53)
143
 
(9)
12
Plan amendments
1
 
Retiree contributions
 
1
2
Benefits paid
(20)
(23)
 
(4)
(4)
Measurement date change
(8)
 
Special termination benefits
1
 
Obligation at end of year
$415
$577
 
$44
$58

58
 
 
 

 
 
Service cost represents the present value of the benefits attributed to service rendered by employees during the year. Interest cost is the increase in the present value of the obligation due to the passage of time. Net actuarial (gain) loss is the change in value of the obligation resulting from experience different from that assumed or from a change in an actuarial assumption. (We discuss actuarial assumptions used at the end of this note.)

As shown in the previous table, our pension and other postretirement benefit obligations were reduced by benefit payments in 2010 of $23 and $4, respectively. Expected benefit payments over the next 10 years are as follows:
 
 
Pension
Medical and Life
 
Benefits
Insurance Benefits
     
2011
$25
$3
2012
26
3
2013
27
3
2014
28
3
2015
29
4
2016-2020
173
19

Assets. We specifically invest in certain assets to fund our pension benefit obligations. Our investment goal is to earn a total return that, over time, will grow assets sufficiently to fund our plans’ liabilities, after providing appropriate levels of contributions and accepting prudent levels of investment risk. To achieve this goal, plan assets are invested primarily in funds or portfolios of funds actively managed by outside managers. Investment risk is managed by company policies that require diversification of asset classes, manager styles, and individual holdings. We measure and monitor investment risk through quarterly and annual performance reviews, and periodic asset/liability studies.

Asset allocation is the most important method for achieving our investment goals and is based on our assessment of the plans’ long-term return objectives and the appropriate balances needed for liquidity, stability, and diversification. This table shows the fair value of pension plan assets by category, as well as the actual and target allocations, as of April 30, 2010.   (Fair value levels are defined in Note 8).
 
           
Allocation by Asset Class
 
Level 1
Level 2
Level 3
Total
 
Actual
Target
Commingled trust funds (a) :
             
Equity funds
$–
$176
$–
$176
 
50%
47%
Fixed income funds
117
117
 
33%
30%
Real estate funds
14
10
24
 
7%
8%
Total commingled trust funds
307
10
317
 
90%
85%
               
Hedge funds (b)
19
19
 
5%
5%
Private equity (c)
13
13
 
4%
5%
Cash and temporary investments (d)
2
2
 
1%
Other
 
5%
               
Total
$2
$307
$42
$351
 
100%
100%
 
(a) Commingled trust fund valuations are based on the net asset value (NAV) of the funds as determined by the administrator of the fund and
reviewed by us. NAV represents the underlying assets owned by the fund, minus liabilities and divided by the number of shares or units outstanding.
(b) Hedge fund valuations are primarily based on the NAV of the funds as determined by the administrator of the fund and reviewed by us. During
our review, we determine whether it is necessary to adjust the valuation for inherent liquidity and redemption issues that may exist within the fund’s
underlying assets and/or fund unit values.
(c) As of April 30, 2010, consists only of limited partnership interests, which are valued at the percentage ownership of total partnership equity
as determined by the general partner. These valuations require significant judgment due to the absence of quoted market prices, the inherent lack
of liquidity, and the long-term nature of these investments.
(d) Cash and temporary investments consist of money market funds and are valued at their respective NAVs as determined by those funds each
business day.
 
 
This table shows how the fair value of the Level 3 assets changed during 2010.

 
Real Estate
Hedge
Private
 
 
Funds
Funds
Equity
Total
         
Balance as of May 1, 2009
$15
$4
$13
$32
Return on assets held at end of year
(4)
1
(3)
Return on assets sold during year
(1)
(1)
(2)
Purchases and settlements
17
2
19
Sales and settlements
(1)
(2)
(1)
(4)
Balance as of April 30, 2010
$10
$19
$13
$42

59
 
 
 

 
 
This table shows how the fair value of the pension plan assets changed during each of the last two years. (We do not have assets set aside for postretirement medical or life insurance benefits.)

 
Pension
 
Medical and Life
 
Benefits
 
Insurance Benefits
 
2009
2010
 
2009
2010
           
Fair value at beginning of year
$397
$284
 
$–
$–
Measurement date change
2
 
Actual return on plan assets
(110)
77
 
Retiree contributions
 
1
2
Company contributions
15
13
 
3
2
Benefits paid
(20)
(23)
 
(4)
(4)
Fair value at end of year
$284
$351
 
$–
$–

Consistent with our funding policy, we expect to contribute $3 to our postretirement medical and life insurance benefit plans in 2011. While we may decide to contribute more, we currently expect to contribute $38 to our pension plans in 2011.

Funded status. The funded status of a plan refers to the difference between its assets and its obligations. This table shows the funded status of our plans.

 
Pension
 
Medical and Life
 
Benefits
 
Insurance Benefits
 
2009
2010
 
2009
2010
           
Assets
$284
$351
 
$–
$–
Obligations
(415)
(577)
 
(44)
(58)
Funded status
$(131)
$(226)
 
$(44)
$(58)

The funded status is recorded on the accompanying consolidated balance sheets as follows:

 
Pension
 
Medical and Life
 
Benefits
 
Insurance Benefits
 
2009
2010
 
2009
2010
           
Other assets
$6
$5
 
$–
$–
Accounts payable and accrued expenses
(3)
(3)
 
(3)
(3)
Accrued postretirement benefits
(134)
(228)
 
(41)
(55)
Net liability
$(131)
$(226)
 
$(44)
$(58)
           
Accumulated other comprehensive loss:
         
Net actuarial loss (gain)
$203
$299
 
$(5)
$7
Prior service cost
5
4
 
1
1
 
$208
$303
 
$(4)
$8

This table compares our pension plans that have assets in excess of their accumulated benefit obligations with those whose assets are less than their obligations. (As discussed above, we have no assets set aside for postretirement medical or life insurance benefits.)

     
Accumulated
 
Projected
     
Benefit
 
Benefit
 
Plan Assets
 
Obligation
 
Obligation
                 
 
2009
2010
 
2009
2010
 
2009
2010
                 
Plans with assets in excess of accumulated benefit obligation
$38
$45
 
$31
$38
 
$32
$40
Plans with accumulated benefit obligation in excess of assets
246
306
 
346
476
 
383
537
Total
$284
$351
 
$377
$514
 
$415
$577

Pension expense. This table shows the components of the pension expense recognized during each of the last three years. The amount for each year includes amortization of the prior service cost and net loss that was unrecognized as of the beginning of the year.

 
Pension Benefits
 
2008
2009
2010
       
Service cost
$13
$13
$10
Interest cost
27
30
32
Special termination benefits
1
Expected return on plan assets
(32)
(35)
(34)
Amortization of:
     
Prior service cost
1
1
1
Net actuarial loss
12
6
4
Net expense
$21
$16
$13

The prior service cost represents the cost of retroactive benefits granted in plan amendments and is amortized on a straight-line basis over the average remaining service period of the employees expected to receive the benefits. The net actuarial loss results from experience different from that assumed or from a change in actuarial assumptions, and is amortized over at least that same period. The estimated amount of prior service cost and net actuarial loss that will be amortized from accumulated other comprehensive loss into pension expense in 2011 is $1 and $19, respectively.

The pension expense recorded during the year is estimated at the beginning of the year. As a result, the amount is calculated using an expected return on plan assets rather than the actual return. The difference between actual and expected returns is included in the unrecognized net actuarial gain or loss at the end of the year.
 
60
 
 
 

 
 
Other postretirement benefit expense. This table shows the components of the postretirement medical and life insurance benefit expense that we recognized during each of the last three years.

 
Medical and Life Insurance Benefits
 
2008
2009
2010
       
Service cost
$1
$1
$1
Interest cost
3
3
3
Net expense
$4
$4
$4

Other comprehensive income. Changes in the funded status of our benefit plans that are not recognized in net income (as pension and other postretirement benefit expense) are instead recognized in other comprehensive income. Other comprehensive income is also adjusted to reflect the amortization of the prior service cost and net actuarial gain or loss, which is a component of net pension and other postretirement benefit expense, from accumulated other comprehensive income (loss) to net income. This table shows the amounts recognized in other comprehensive income during each of the last three years:

 
Pension
 
Medical and Life
 
Benefits
 
Insurance Benefits
 
2008
2009
2010
 
2008
2009
2010
               
Prior service cost
$1
$1
$–
 
$–
$–
$–
Actuarial (gain) loss
(5)
92
100
 
(3)
(9)
12
Amortization reclassified to net income:
             
Prior service cost
(1)
(1)
(1)
 
Net actuarial loss
(12)
(6)
(4)
 
Net amount recognized in other comprehensive income
$(17)
$86
$95
 
$(3)
$(9)
$12

Assumptions and sensitivity. We use various assumptions to determine the obligations and expense related to our pension and other postretirement benefit plans. The assumptions used in computing benefit plan obligations as of the end of the last two years were as follows:

 
Pension
 
Medical and Life
 
Benefits
 
Insurance Benefits
 
2009
2010
 
2009
2010
           
Discount rate
7.94%
5.91%
 
7.80%
5.78%
Rate of salary increase
4.00%
4.00%
 
n/a
n/a
Expected return on plan assets
8.50%
8.50%
 
n/a
n/a

Here are the assumptions we used in computing benefit plan expense during each of the last three years:
 
Pension
 
Medical and Life
 
Benefits
 
Insurance Benefits
 
2008
2009
2010
 
2008
2009
2010
               
Discount rate
6.04%
6.87%
7.94%
 
5.98%
6.87%
7.80%
Rate of salary increase
4.00%
4.00%
4.00%
 
n/a
n/a
n/a
Expected return on plan assets
8.75%
8.75%
8.50%
 
n/a
n/a
n/a

The discount rate represents the interest rate used to discount the cash-flow stream of benefit payments to a net present value as of the current date. A lower assumed discount rate increases the present value of the benefit obligation. We determined the discount rate using a yield curve based on the interest rates of high-quality debt securities with maturities corresponding to the expected timing of our benefit payments.

The assumed rate of salary increase reflects the expected average annual increase in salaries as a result of inflation, merit increases, and promotions over the service period of the plan participants. A lower assumed rate decreases the present value of the benefit obligation.

The expected return on plan assets represents the long-term rate of return that we assume will be earned over the life of the pension assets. The assumption reflects expected capital market returns for each asset class, which are based on historical returns, adjusted for the expected effects of diversification and active management (net of fees).

The assumed health care cost trend rates as of the end of the last two years were as follows:

 
Medical and Life
 
Insurance Benefits
 
2009
2010
Health care cost trend rate assumed for next year:
   
Present rate before age 65
8.0%
8.0%
Present rate age 65 and after
8.0%
8.0%

We project health care cost trend rates to decline gradually to 5.0% by 2016 and to remain level after that. Assumed health care cost trend rates have a significant effect on the amounts reported for postretirement medical plans. A 1% increase/decrease in assumed health care cost trend rates would have increased/decreased the accumulated postretirement benefit obligation as of April 30, 2010, by $5 and the aggregate service and interest costs for 2010 by $1.

Savings plans. We also sponsor various defined contribution benefit plans that in total cover substantially all domestic employees . Employees can make voluntary contributions in accordance with the provisions of their respective plans, which include a 401(k) tax deferral option. We match a percentage of each employee’s contributions in accordance with the plans’ terms. We expensed $9, $10, and $8 for matching contributions during 2008, 2009, and 2010, respectively.
 
International plans. The information presented above for defined benefit plans and defined contribution benefit plans reflects amounts for U.S. plans only. Information about similar international plans is not presented due to immateriality.
 
61
 
 
 

 
 
12. STOCK-BASED COMPENSATION
 
Under our 2004 Omnibus Compensation Plan, we can grant stock-based incentive awards for a total of 7,433,000 shares of common stock to eligible employees until July 22, 2014. As of April 30, 2010, awards for 4,615,000 shares remain available for issuance under the Plan. Shares delivered to employees are limited by the Plan to shares that we purchase for this purpose. No new shares may be issued.
 
The following table presents information about stock options and SSARs granted under the Plan as of April 30, 2010, and for the year then ended:
 
 
Shares
(in thousands)
Weighted
Average
Exercise Price
per Award
Weighted
Average
Remaining
Contractual Term
Aggregate
Intrinsic Value
         
Outstanding at May 1, 2009
4,315
$39.65
   
Granted
480
43.78
   
Exercised
(694)
27.54
   
Forfeited or expired
(108)
52.65
   
Outstanding at April 30, 2010
3,993
$41.91
5.0
$65
Exercisable at April 30, 2010
2,707
$37.14
3.6
$57
 
The total intrinsic value of options and SSARs exercised during 2008, 2009, and 2010 was $31, $17, and $18, respectively.
 
We grant stock options and SSARs at an exercise price of not less than the fair value of the underlying stock on the grant date. Stock options and SSARs granted under the Plan become exercisable after three years from the first day of the fiscal year of grant and expire seven years after that date. The grant-date fair values of these awards granted during 2008, 2009, and
2010 were $12.20, $11.41, and $9.56 per award, respectively. Fair values were estimated using the Black-Scholes pricing model with the following assumptions:
 
 
2008
2009
2010
       
Risk-free interest rate
4.7%
3.5%
3.0%
Expected volatility
17.2%
18.1%
22.6%
Expected dividend yield
1.7%
1.8%
1.9%
Expected life (years)
6
6
6
 
We also grant restricted stock units (RSUs) and shares of restricted stock under the Plan. As of April 30, 2010, there are approximately 176,000 of these awards outstanding, with a weighted-average remaining restriction period of 1.5 years. The following table summarizes the changes in outstanding RSUs and restricted stock during 2010:
 
 
Shares
Weighted Average
 
(in thousands)
Fair Value at Grant Date
     
Outstanding at May 1, 2009
162
$50.75
Granted
55
49.51
Vested
(40)
49.34
Forfeited
(1)
43.72
Outstanding at April 30, 2010
176
$50.71

The total fair value of RSUs and restricted stock vested during 2008, 2009, and 2010 was $1, $3, and $2, respectively.

The accompanying consolidated statements of operations reflect compensation expense related to stock-based incentive awards on a pre-tax basis of $10 in 2008, $7 in 2009, and $8 in 2010, partially offset by deferred income tax benefits of $4 in 2008, $3 in 2009, and $3 in 2010. As of April 30, 2010, there was $8 of total unrecognized compensation cost related to non-vested stock-based compensation. That cost is expected to be recognized over a weighted-average period of 1.6 years.

13. RESTRUCTURING COSTS
 
In April 2009, we accrued $12 related to our decision to reduce our workforce through involuntary employment termination and voluntary early retirement. That amount, which is reflected in selling, general, and administrative expenses, consists of severance and other special termination benefits. No material additional expenses were incurred as a result of this reduction in workforce, which was completed in fiscal 2009, and substantially all of the accrued amount was paid during fiscal 2010.

14. OTHER INCOME AND EXPENSE
 
In fiscal 2009, we recognized a gain of $20 on the sale of the Bolla and Fontana Candida trademarks. In fiscal 2010, we recorded an impairment charge of $12 related to the Don Eduardo trademark (Note 3).  These amounts are reflected as other (income) expense in the accompanying consolidated statements of operations.
 
62
 
 
 

 
 
15. INCOME TAXES
 
We incur income taxes on the earnings of our domestic and foreign operations. The following table, based on the locations of the taxable entities from which sales were derived (rather than the location of customers), presents the domestic and foreign components of our income before income taxes:

 
2008
2009
2010
       
United States
$533
$533
$576
Foreign
111
97
106
 
$644
$630
$682

The income shown above was determined according to financial accounting standards. Because those standards sometimes differ from the tax rules used to calculate taxable income, there are differences between: (a) the amount of taxable income and pretax financial income for a year; and (b) the tax bases of assets or liabilities and their amounts as recorded in our financial statements. As a result, we recognize a current tax liability for the estimated income tax payable on the current tax return, and deferred tax liabilities (income tax payable on income that will be recognized on future tax returns) and deferred tax assets (income tax refunds from deductions that will be recognized on future tax returns) for the estimated effects of the differences mentioned above.

Deferred tax assets and liabilities as of the end of each of the last two years were as follows:

April 30,
2009
2010
     
Deferred tax assets:
   
Postretirement and other benefits
$98
$125
Accrued liabilities and other
17
26
Loss and credit carryforwards
43
51
Valuation allowance
(35)
(35)
Total deferred tax assets, net
123
167
     
Deferred tax liabilities:
   
Trademarks and brand names
(146)
(168)
Property, plant, and equipment
(39)
(37)
Total deferred tax liabilities, net
(185)
(205)
     
Net deferred tax liability
$(62)
$(38)

The $35 valuation allowance at April 30, 2010, relates primarily to a $15 capital loss carryforward associated with the sale of Lenox during fiscal 2006 and a $13 non-trading loss carryforward generated by Brown-Forman Beverages Europe during fiscal 2009 in the U.K. During fiscal 2009, we used $8 of the capital loss carryforward to offset the gain recorded on the sale of the Bolla and Fontana Candida trademarks. We used none of the capital loss during fiscal 2010 and currently know of no significant transactions that will let us use the remaining capital loss carryforward, which expires in fiscal 2011. In addition, although the non-trading losses in the U.K. can be carried forward indefinitely, we know of no significant transactions that will let us use them. The remaining valuation allowance relates to other capital loss carryforwards that expire in fiscal 2012 and other foreign net operating losses that expire in fiscal 2018 and 2019.

As of April 30, 2010, the gross amounts of loss and credit carryforwards include U.S. capital losses of $56 ($43 and $13 expiring in fiscal 2011 and 2012, respectively); a U.K. non-trading loss of $45 (no expiration); other foreign net operating losses of $13 (largely expiring between fiscal 2014 and 2019); and foreign credit carryforwards of $8 (expiring between fiscal 2011 and 2017).

Deferred tax liabilities were not provided on undistributed earnings of certain foreign subsidiaries ($258 and $365 at April 30, 2009 and 2010, respectively) because we expect these undistributed earnings to be reinvested indefinitely overseas. If these amounts were not considered permanently reinvested, additional deferred tax liabilities of approximately $51 and $73 would have been provided as of April 30, 2009 and 2010, respectively.

Total income tax expense for a year includes the tax associated with the current tax return (“current tax expense”) and the change in the net deferred tax asset or liability (“deferred tax expense”). Our total income tax expense for each of the last three years was as follows:

 
2008
2009
2010
Current:
     
U.S. federal
$154
$142
$175
Foreign
26
26
28
State and local
19
15
19
 
199
183
222
Deferred:
     
U.S. federal
6
$14
$16
Foreign
6
(2)
(5)
State and local
(7)
 
5
12
11
       
 
$204
$195
$233

Our consolidated effective tax rate usually differs from current statutory rates due to the recognition of amounts for events or transactions that have no tax consequences. The following table reconciles our effective tax rate to the federal statutory tax rate in the United States:

 
Percent of Income Before Taxes
 
2008
2009
2010
       
U.S. federal statutory rate
35.0%
35.0%
35.0%
State taxes, net of U.S. federal tax benefit
1.3
1.8
1.8
Income taxed at other than U.S. federal statutory rate
(1.6)
(1.3)
(1.0)
Tax benefit from U.S. manufacturing
(1.8)
(1.7)
(1.7)
Capital loss benefit
(1.2)
Other, net
(1.2)
(1.5)
Effective rate
31.7%
31.1%
34.1%

63
 
 
 

 
 
At April 30, 2010, we had $35 of gross unrecognized tax benefits, $28 of which would reduce our effective income tax rate if recognized. A reconciliation of the beginning and ending unrecognized tax benefits follows:

 
2008
2009
2010
       
Unrecognized tax benefits at beginning of year
$43
$35
$26
Additions for tax positions provided in prior periods
1
1
Additions for tax positions provided in current period
4
4
13
Settlements of tax positions in the current period
(7)
(2)
(3)
Lapse of statutes of limitations
(6)
(12)
(1)
Unrecognized tax benefits at end of year
$35
$26
$35

We record interest and penalties related to unrecognized tax benefits as a component of our income tax provision. Total gross interest and penalties of $8, $6 and $8 were accrued as of April 30, 2008, 2009 and 2010, respectively. The impact of interest and penalties on our effective tax rates for 2008, 2009 and 2010 was not material.

We file income tax returns in the United States, including several state and local jurisdictions, as well as in several other countries in which we conduct business. The major jurisdictions and their earliest fiscal years that are currently open for tax examinations are 1998 in the United States, 2006 in Australia, Ireland and Italy, 2005 in Poland, 2004 in Finland, 2003 in the U.K. and 2002 in Mexico. Audits of our fiscal 2006 and 2007 U.S. federal tax returns, were completed during fiscal 2010. Although one matter from those audits remains open, we believe that we have adequately provided for it.

We believe it is reasonably possible that the gross unrecognized tax benefits may increase by approximately $1 in the next 12 months as a net result of tax positions taken in the current year and expired statutes of limitations.

16. SEGMENT INFORMATION
 
The following table presents net sales by product category:

 
2008
2009
2010
Net sales:
     
Spirits
$2,896
$2,832
$2,916
Wine
386
360
310
 
$3,282
$3,192
$3,226

The following table presents net sales by geographic region:

 
2008
2009
2010
Net sales:
     
United States
$1,564
$1,542
$1,529
Europe
955
892
879
Other
763
758
818
 
$3,282
$3,192
$3,226

Net sales are attributed to countries based on where customers are located.

The net book value of property, plant, and equipment located in Mexico was $56 and $62 as of April 30, 2009 and 2010, respectively. Other long-lived assets located outside the United States are not significant.

17. SUBSEQUENT EVENT
 
As we announced on June 8, 2010, our Board of Directors has authorized the repurchase of up to $250 of our outstanding Class A and Class B common shares by December 1, 2010, subject to market and other conditions. Under this plan, we can repurchase shares from time to time for cash in open market purchases, block transactions, and privately negotiated transactions in accordance with applicable federal securities laws.

64
 
 
 

 
 
 
REPORTS OF MANAGEMENT

MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL STATEMENTS
 
Our management is responsible for the preparation, presentation, and integrity of the financial information presented in this Annual Report. The consolidated financial statements were prepared in conformity with accounting principles generally accepted in the U.S., including amounts based on management's best estimates and judgments. In management's opinion, the consolidated financial statements fairly present the Company's financial position, results of operations, and cash flows.

The Audit Committee of the Board of Directors, which is composed of independent directors, meets regularly with the independent registered public accounting firm, PricewaterhouseCoopers LLP (PwC), internal auditors, and representatives of management to review accounting, internal control structure, and financial reporting matters. The internal auditors and PwC have full, free access to the Audit Committee. As set forth in our Code of Conduct and Compliance Guidelines, we are firmly committed to adhering to the highest standards of moral and ethical behaviors in our business activities.

MANAGEMENT'S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
 
Management is also responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the U.S.

As of the end of the our fiscal year, management conducted an assessment of the effectiveness of the Company's internal control over financial reporting based on the framework and criteria in Internal Control – Integrated Framework issued by the Committee of Sponsoring  Organizations of the Treadway Commission.  Based on this assessment, management concluded that the Company's internal control over financial reporting was effective as of April 30, 2010.

There has been no change in the Company's internal control over financial reporting during the fiscal quarter ended April 30, 2010 that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting. The effectiveness of the Company's internal control over financial reporting as of April 30, 2010, has been audited by PwC, as stated in their report that appears on page 66.



/s/ Paul C. Varga
Paul C. Varga
Chairman and Chief Executive Officer



/s/ Donald C. Berg
Donald C. Berg
Executive Vice President and Chief Financial Officer

 
 
65
 
 
 
 

 
 
 

 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

TO THE BOARD OF DIRECTORS AND STOCKHOLDERS OF BROWN-FORMAN CORPORATION:
 
In our opinion, the accompanying consolidated balance sheets and the related consolidated  statements of operations, comprehensive income, cash flows, and stockholders' equity present fairly, in all material respects, the financial position of Brown-Forman Corporation and its subsidiaries (the "Company") at April 30, 2010 and April 30, 2009, and the results of their operations and their cash flows for each of the three years in the period ended April 30, 2010 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of April 30, 2010, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company's management is responsible for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in Management's Report on Internal Control over Financial Reporting appearing on page 65 of this Annual Report to Stockholders. Our responsibility is to express opinions on these financial statements and on the Company's internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances.  We believe that our audits provide a reasonable basis for our opinions.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that  transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.



/s/ PricewaterhouseCoopers LLP
Louisville, Kentucky
June 25, 2010
 
 
 
66
 
 
 

 
 
 
IMPORTANT INFORMATION ON FORWARD-LOOKING STATEMENTS

This report contains statements, estimates, and projections that are "forward-looking statements" as defined under U.S. federal securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “potential,” “project,” “pursue,” “see,” “will,” “will continue,” and similar words identify forward-looking statements, which speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.  By their nature, forward-looking statements involve risks, uncertainties and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections. These risks and other factors include, but are not limited to:

·  
Continuing or renewed pressure on global economic conditions or political, financial, or equity market turmoil (and related credit and capital market instability and  illiquidity); continuation of, or further decreases in, consumer and trade spending; high unemployment; supplier, customer or consumer credit or other financial problems; inventory fluctuations at distributors, wholesalers, or retailers; bank failures or governmental nationalizations; etc.
·  
successful implementation and effectiveness of business and brand strategies and innovations, including distribution, marketing, promotional activity, favorable trade and consumer reaction to our product line extensions, formulation, and packaging changes
·  
competitors’ pricing actions (including price reductions, promotions, discounting, couponing or free goods), marketing, product introductions, or other competitive activities
·  
prolonged or further declines in consumer confidence or spending, whether related to economic conditions, wars, natural or other disasters, weather, pandemics, security threats, terrorist attacks or other factors
·  
changes in tax rates (including excise, sales, VAT, corporate, individual income, dividends, capital gains) or in related reserves, changes in tax rules (e.g., LIFO, foreign income deferral, U.S. manufacturing and other deductions) or accounting standards, tariffs,  or other restrictions affecting beverage alcohol, and the unpredictability and suddenness with which they can occur
·  
trade or consumer resistance to price increases in our products
·  
tighter governmental restrictions on our ability to produce, sell, price, or market our products, including advertising and promotion; regulatory compliance costs
·  
business disruption, decline or costs related to reductions in workforce or other cost-cutting measures
·  
lower returns and discount rates related to pension assets, higher interest rates, or significant fluctuations in inflation rates
·  
fluctuations in the U.S. dollar against foreign currencies, especially the euro, British pound, Australian dollar, or Polish zloty
·  
changes in consumer behavior and our ability to anticipate and respond to them, including reduction of bar, restaurant, hotel or other on-premise business; shifts to discount store purchases or shifts away from premium-priced products; other price-sensitive consumer behavior; or reductions in travel
·  
changes in consumer preferences, societal attitudes or cultural trends that result in reduced consumption of our products
·  
distribution arrangement and other route-to-consumer decisions or changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in implementation-related costs
·  
adverse impacts resulting from our acquisitions, dispositions, joint ventures, business partnerships, or portfolio strategies
·  
lower profits, due to factors such as fewer used barrel sales, lower production volumes (either for our own brands or those of third parties), sales mix shift toward lower priced or lower margin skus, or cost increases in energy or raw materials, such as grapes, grain, agave, wood, glass, plastic, or closures
·  
climate changes, agricultural uncertainties, environmental calamities, our suppliers’ financial hardships or other factors that affect the  availability, price, or quality of grapes, agave, grain, glass, energy, closures, plastic, or wood
·  
negative publicity related to our company, brands, personnel, operations, business performance or prospects
·  
product counterfeiting, tampering, contamination, or recalls and resulting negative effects on our sales, brand equity, or corporate reputation
·  
adverse developments stemming from litigation or domestic or foreign governmental investigations of beverage alcohol industry business, trade, or marketing practices by us, our importers, distributors, or retailers
·  
impairment in the recorded value of any assets, including receivables, inventory, fixed assets, goodwill or other intangibles

67
 
 
 

 
 
 
 

 
QUARTERLY FINANCIAL INFORMATION
(Expressed in millions, except per share amounts)

 
Fiscal 2009
 
Fiscal 2010
 
First
Second
Third
Fourth
   
First
Second
Third
Fourth
 
 
Quarter
Quarter
Quarter
Quarter
Year
 
Quarter
Quarter
Quarter
Quarter
Year
Net sales
$790
$935
$784
$683
$3,192
 
$738
$893
$862
$733
$3,226
Gross profit
381
467
371
359
1,577
 
380
443
411
377
1,611
Net income
88
143
123
80
435
 
121
147
108
73
449
Basic EPS
0.59
0.95
0.82
0.53
2.88
 
0.81
0.99
0.73
0.49
3.03
Diluted EPS
0.58
0.94
0.81
0.53
2.87
 
0.81
0.99
0.73
0.49
3.02
Cash dividends per share:
                     
Declared
0.54
0.58
1.12
 
0.58
0.60
1.18
Paid
0.27
0.27
0.29
0.29
1.12
 
0.29
0.29
0.30
0.30
1.18
Market price per share:
                     
Class A high
63.17
62.91
54.92
50.97
63.17
 
51.08
53.30
57.75
63.65
63.65
Class A low
53.61
40.91
38.30
35.06
35.06
 
44.00
45.45
50.50
51.55
44.00
Class B high
63.02
62.98
53.49
48.41
63.02
 
50.00
53.78
55.56
60.44
60.44
Class B low
53.58
41.94
40.46
34.97
34.97
 
41.45
42.22
47.77
48.93
41.45
 
Note: Quarterly amounts may not add to amounts for the year due to rounding.
 
68
 
 
 Exhibit 21
 
SUBSIDIARIES OF THE REGISTRANT

 
Percentage of
State or Jurisdiction
Name
Securities Owned
of Incorporation
AMG Trading, L.L.C.
100%
Delaware
B-F Korea, L.L.C.
100%
Delaware
Brown-Forman Arrow Continental Europe, L.L.C.
100%
Kentucky
Brown-Forman Australia Pty. Ltd.
100%
Australia
Brown-Forman Beverages North Asia, L.L.C.
100%
Delaware
Brown-Forman Beverages Japan, L.L.C.
100%
Delaware
Brown-Forman Italy, Inc.
100%
Kentucky
Brown-Forman Thailand, L.L.C.
100%
Delaware
Canadian Mist Distillers, Limited
100%
Ontario, Canada
Chambord Liqueur Royale de France
100%
France
Early Times Distillers Company
100%
Delaware
Fetzer Vineyards
100%
California
Finlandia Vodka Worldwide Ltd.
100%
Finland
Heddon’s Gate Investments, Inc.
100%
Delaware
Jack Daniel’s Properties, Inc.
100%
Delaware
Limited Liability Company Brown-Forman Ukraine
100%
Ukraine
Sonoma-Cutrer Vineyards, Inc.
100%
California
Southern Comfort Properties, Inc.
100%
California
Washington Investments, L.L.C.
100%
Kentucky
Woodford Reserve Stables, L.L.C.
100%
Kentucky
Longnorth Limited
100% (1) (2)
Ireland
Clintock Limited
100% (1) (3)
Ireland
Brown-Forman Netherlands, B.V.
100% (2)
Netherlands
BFC Tequila Limited
100% (3)
Ireland
Jack Daniel Distillery, Lem Motlow, Prop., Inc.
100% (4)
Tennessee
Brown-Forman Korea Ltd.
100% (5)
Korea
Brown-Forman Worldwide (Shanghai) Co., Ltd.
100% (6)
China
Brown-Forman Czech & Slovak Republics, s.r.o.
100% (7)
Czech Republic
Brown-Forman Polska Sp. z  o.o.
100% (7)
Poland
Brown-Forman Beverages Worldwide, Comercio de Bebidas Ltda.
100% (8)
Brazil
Brown-Forman Worldwide, L.L.C.
100% (8)
Delaware
Amercain Investments, C.V.
100% (9)
Netherlands
Brown-Forman Holding Mexico S.A. de C.V.
100% (10)
Mexico
Distillerie Tuoni e Canepa Srl
100% (11)
Italy
Brown-Forman Beverages Europe, Ltd.
100% (12)
United Kingdom
Brown-Forman Dutch Holding, B.V.
100% (12)
Netherlands
Brown-Forman Spirits Trading, L.L.C.
100% (13)
Turkey
Brown-Forman Tequila Mexico, S. de R.L. de C.V.
100% (14)
Mexico
Cosesa-BF S.A., de C.V.
100% (14)
Mexico
Valle de Amatitan, S.A. de C.V.
100% (14)
Mexico

The companies listed above constitute all active subsidiaries in which Brown-Forman Corporation owns, either directly or indirectly, the majority of the voting securities.  No other active affiliated companies are controlled by Brown-Forman Corporation.
 
(1)
Includes qualifying shares assigned to Brown-Forman Corporation.
(2)
Owned by Amercain Investments C.V.
(3)
Owned by Longnorth Limited.
(4)
Owned by Jack Daniel’s Properties, Inc.
(5)
Owned by B-F Korea, L.L.C.
(6)
Owned by Brown-Forman Beverages North Asia, L.L.C.
(7)
Owned 81.8% by Brown-Forman Netherlands, B.V. and 18.2% by Brown-Forman Beverages Europe, Ltd.
(8)
Owned 99% by Brown-Forman Corporation and 1% by Early Times Distillers Company.
(9)
Owned 90% by Brown-Forman Corporation and 10% by Heddon’s Gate Investments, Inc.
(10)
Owned 58.86% by Brown-Forman Corporation and 41.14% by Brown-Forman Netherlands, B.V.
(11)
Owned 37% by Brown-Forman Netherlands, B.V. and 63% by Brown-Forman Italy, Inc.
(12)
Owned by Brown-Forman Netherlands, B.V.
(13)
Owned 90% by AMG Trading, L.L.C. and 10% by Brown-Forman Worldwide, L.L.C.
(14)
Owned 99% by Brown-Forman Holding Mexico S.A. de C.V. and 1% by Early Times Distillers Company.
 
 Exhibit 23
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-3 (No. 333-140317, 33-12413, and 33-52551) and Form S-8 (No. 333-08311, 333-38649, 333-74567, 333-77903, 333-88925, 333-89294, 333-126988, and 333-117630) of Brown-Forman Corporation of our report dated June 25, 2010 relating to the financial statements and the effectiveness of internal control over financial reporting, which appears in the 2010 Annual Report to Stockholders, which is incorporated in this Annual Report on Form 10-K.  We also consent to the incorporation by reference of our report dated June 25, 2010 relating to the financial statement schedule, which appears in this Form 10-K.


/s/ PricewaterhouseCoopers LLP
Louisville, Kentucky
June 25, 2010
 
 Exhibit 31.1
 
CERTIFICATION PURSUANT TO SECTION 302 OF SARBANES-OXLEY ACT OF 2002

I, Paul C. Varga, certify that:

1.  
I have reviewed this Annual Report on Form 10-K of Brown-Forman Corporation;

2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

4.
The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)  
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b)  
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c)  
Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)  
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.
The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a)  
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b)  
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

 
 
     
       
Date:  June 25, 2010
By:
/s/ Paul C. Varga  
    Paul C. Varga  
    Chief Executive Officer  
       
 
 
 Exhibit 31.2
 
CERTIFICATION PURSUANT TO SECTION 302 OF SARBANES-OXLEY ACT OF 2002

I, Donald C. Berg, certify that:

1.  
I have reviewed this Annual Report on Form 10-K of Brown-Forman Corporation;

2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

4.
The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)  
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b)  
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c)  
Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)  
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.
The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a)  
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b)  
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.


 
     
       
Date:  June 25, 2010
By:
/s/ Donald C. Berg  
    Donald C. Berg  
    Chief Financial Officer  
       
 
 
 Exhibit 32
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


In connection with the Annual Report of Brown-Forman Corporation (“the Company”) on Form 10-K for the period ended April 30, 2010 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), each of the undersigned hereby certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, in the capacity as an officer of the Company, that:

(1)
The Report fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934; and

(2)
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.


Dated: June 25, 2010

 
 
         
/s/ Paul C. Varga
   
/s/ Donal C. Berg
 
Paul C. Varga
   
Donald C. Berg
 
Chief Executive Officer and Chairman of the Company
   
Executive Vice President and Chief Financial Officer
 
 
 
 
 

 
A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

This certificate is being furnished solely for purposes of Section 906 and is not being filed as part of the Report.