Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

February 17, 2021
Date of Report (Date of earliest event reported)

(Exact name of registrant as specified in its charter)

Delaware 1-183 23-0691590
(State or other jurisdiction of incorporation) (Commission File Number) (IRS Employer Identification No.)

19 East Chocolate Avenue
Hershey, PA 17033
(Address of principal executive offices)
(Zip Code)

(717) 534-4200
(Registrant's telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class Trading Symbol(s) Name of each exchange on which registered
Common Stock, one dollar par value HSY New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging Growth Company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Item 7.01. Regulation FD Disclosure.

On February 17, 2021, The Hershey Company (the “Company”) participated in the 2021 Consumer Analyst Group of New York (CAGNY) conference. During the question and answer session, in response to an analyst question regarding recent competitive pricing activity, management indicated that while it cannot comment on specific pricing actions, the Company would not want large price gaps relative to competitive products to persist on shelf.

As noted in the response, this should not be interpreted as an announcement of the Company’s intention to take, or not take, any specific pricing action. Announcements regarding specific pricing actions are made if and when decisions regarding such actions have been made by the Company.

Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
Exhibit Number Description
104 Cover Page Interactive Data File (embedded within the Inline XBRL document)


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: February 18, 2021 By: /s/ Steven E. Voskuil
Steven E. Voskuil
Senior Vice President, Chief Financial Officer and Chief Accounting Officer


Exhibit Number Description
104 Cover Page Interactive Data File (embedded within the Inline XBRL document)