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FORM 10-K
U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
FOR THE FISCAL YEAR ENDED December 31, 2021
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
COMMISSION FILE NO. 000-20728
qumu-20211231_g1.jpg
QUMU CORPORATION
(Exact name of registrant as specified in its charter)
Minnesota41-1577970
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
400 S 4th St, Suite 401-412
Minneapolis, Minnesota
55415
(Address of principal executive offices)(Zip Code)
(612) 638-9100
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading
Symbol
Name of each exchange on which registered
Common Stock, $0.01 par valueQUMUThe Nasdaq Stock Market LLC
Securities registered pursuant to Section 12(g) of the Act: None.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No x
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No x
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company.
Large accelerated filerAccelerated filer
Non-accelerated filerSmaller reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes o No x
The aggregate market value of common stock held by non-affiliates of the registrant, computed by reference to the last quoted price at which such stock was sold on such date as reported by the Nasdaq Stock Market as of the last business day of the registrant’s most recently completed second fiscal quarter was approximately $45,378,000.
As of April 12, 2022, the registrant had 17,856,888 outstanding shares of common stock.

DOCUMENTS INCORPORATED BY REFERENCE
Part III: Proxy Statement for the 2021 Annual Meeting of Shareholders to be filed not later than 120 days after the end of the fiscal year covered by this Form 10-K.



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General Information
PART I
Cautionary Note Regarding Forward-Looking Statements
We make statements from time to time regarding our business and prospects, such as projections of future performance, statements of management’s plans and objectives, forecasts of market trends, and other matters that are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act") and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Statements containing the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimates,” “projects,” “believes,” “expects,” “anticipates,” “intends,” “target,” “goal,” “plans,” “objective,” “should” or similar expressions identify forward-looking statements. Forward-looking statements may appear in documents, reports, filings with the Securities and Exchange Commission (SEC), news releases, written or oral presentations made by our authorized officers or other representatives. For such statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995.
Our future results, including results expressed in or implied by forward-looking statements, involve a number of risks and uncertainties. Forward-looking statements are not guarantees of future actions, outcomes, results or performance. Any forward-looking statement made by us or on our behalf speaks only as of the date on which such statement is made. We do not undertake any obligation to update or keep current any forward-looking statement to reflect events or circumstances arising after the date of such statement.
In addition to the factors identified or described by us from time to time in filings with the SEC, there are many important factors that could cause our future results to differ materially from historical results or trends, results anticipated or planned by us, or the results expressed in or implied by any forward-looking statements. These important factors are described below under Item 1A. Risk Factors.
ITEM 1. BUSINESS
Overview
Qumu Corporation ("Qumu", "Company" or "we") provides the tools to create, manage, secure, distribute and measure the success of live and on-demand video for enterprises. The Qumu platform enables global organizations to drive employee engagement, increase access to video, and modernize the future workplace by providing a more efficient and effective way to share knowledge. Qumu’s customers, which include some of the world’s largest organizations, leverage the Qumu platform for a variety of cloud, on-premise and hybrid deployments. Use cases include, but are not limited to, CEO and executive town halls, self-service webcasting, sales enablement, training, employee onboarding, internal communications, product releases and training, regulatory compliance and customer engagement. The Company and its channel partners market Qumu’s products to customers primarily in North America, Europe and Asia.
The Company generates revenue through the sale of enterprise video content management software, hardware, maintenance and support, and professional and services. Software sales may take the form of a cloud-hosted software as a service (SaaS), recurring term software license or perpetual software license. Software licenses and appliances revenue includes sales of perpetual software licenses, recurring term software licenses and hardware. Service revenue includes SaaS subscriptions, maintenance and support, and professional services. An individual sale can range from a single year agreement for thousands of dollars to a multi-year agreement for over a million dollars. During 2021, SaaS revenue increased 35% compared to 2020, as the Company's sales and marketing efforts and strategic plan focused on growing Qumu's SaaS business.
The table below describes Qumu’s revenues by category (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Software licenses and appliances$1,186 $7,547 $6,814 $(6,361)$733 (84)%11 %
Service22,836 21,525 18,548 1,311 2,977 %16 %
Total revenues$24,022 $29,072 $25,362 $(5,050)$3,710 (17)%15 %
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In 2021 we continued to implement our long-term strategic plan, which is positioning Qumu as a focused, cloud-first organization driving improved, high-margin recurring SaaS revenue. As part of these initiatives in 2021, we accomplished the following:
Expanded our leadership team with the hiring of Rose Bentley as Chief Operating Officer, Andi Mann as Chief Technology Officer, and Tom Krueger as Chief Financial Officer to bring operational excellence to our customers and partners, additional innovation and SaaS execution;
Invested in creating our Customer Success organization to ensure value is realized by our customers and partners and brought our Engineering and Development organizations together to support our SaaS transformation;
Launched a Global Partner Program to build an ecosystem of partners which will extend our enterprise reach through technology synergies, provide innovative solutions to our customers, and allow us to leverage the current technology buying motion of the global enterprise;
Partnered with key enterprise grade companies such as Speaker Dynamics, TD/SYNNEX and GovSmart to bring thought leadership on enterprise video to the market as we shape the future of work;
Built new integrations with Socialive, enabling digital green screen experience, and Kollective, providing secure ECDN for live & on-demand video which will allow our enterprise customers to deliver a more reliable broadcast;
Launched on-demand 360-degree video, live moderated Q&A widget, on-demand transcriptions and captions and enriched analytics which provide comprehensive, real-time and usage reporting of both live and on-demand video content;
Achieved a two-year compounded annual growth rate on SaaS annual recurring revenue (ARR) of 40% annually from 2019 through 2021 due to the success of our cloud transformation to date;
Grew our partner associated revenue by 25% in 2021; and
Improved gross margins 3% over 2020 gross margins due to a higher mix of SaaS revenues.

Enterprise Video Content Management and Delivery Software
To increase communication, engagement and collaboration between employees and stakeholders, organizations are accelerating technology investments to improve the engagement and connectivity of remote work forces, offices, conference rooms, computers and portable devices. As part of this shift in technology investment, enterprises are quickly embracing video as the primary communication and collaboration medium.
Qumu is a leading provider of best-in-class tools to create, manage, secure, distribute and measure the success of live and on-demand video for the enterprise. As a trusted adviser to clients and partners, Qumu is an innovation leader when scalability, reliability and security are critical. Backed by one of the most talented and experienced teams in the industry, the Qumu platform enables global organizations to drive employee engagement, increase access to video and modernize the workplace by providing a more efficient and effective way to share knowledge. We integrate with and extend the reach of video conferencing solutions such as Zoom, WebEx and Microsoft Teams and support the distribution of video via collaboration tools such as Slack.
Many of the world’s largest organizations leverage the Qumu platform for a variety of cloud, on-premise or hybrid deployments. These uses include executive webcasting, corporate communications, training and onboarding, employee collaboration, external sales, marketing communications, collaborative captioning and subtitling, and centrally managing content for internet protocol television (iPTV) and digital signage solutions.
Qumu provides an end-to-end solution with an intuitive and rich user experience to create, manage and deliver live and on-demand video content both behind and beyond the secure firewall.
Capabilities and Products
The Qumu Enterprise Video Platform
Qumu offers an end-to-end video creation, management and delivery solution for enterprises. The Qumu platform offers a scalable and extensible platform that organizations can use to improve stakeholders’ engagement both internally and externally.
Qumu’s implementations can range in size from thousands to millions of dollars. The Qumu platform integrates with customers’ existing video services (e.g., videoconferencing systems), SaaS business applications (e.g., Zoom, Cisco WebEx and
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Microsoft Teams) and broader IT infrastructures using Qumu’s extensive application services or "APIs." Deployments range from a single customer location to global infrastructures serving over one hundred thousand corporate employees. Qumu’s solution components are deployed as needed to serve different capabilities of the enterprise video content lifecycle of creating, capturing, managing, delivering and experiencing video content.
The Qumu platform encompasses four distinct elements:
Video Capture
Video Content Management
Intelligent Delivery
Extensions and Add-Ons
Video Capture
Qumu’s intelligent video capture (sometimes referred to as ingest) dynamically supports video content sources, accommodating a wide variety of video formats. Video conferencing solutions have emerged as a rapidly growing source of video content. These range from popular unified communications solutions such as Zoom, Cisco WebEx, and Microsoft Teams, to hardware-intensive conference room systems, such as Zoom Rooms, Polycom and Cisco.
Qumu brings streaming and video content management to these video communications tools, raising the capabilities that they can bring to the enterprise. As video conferencing becomes a common form of team communication, organizations can record, manage and broadcast these videos live or on demand to hundreds or thousands of employees. Intelligent video capture allows users to record and broadcast using existing video conferencing tools. With one enterprise-wide video management and delivery platform, IT can extend their existing video conferencing system investment and concurrently move forward with new unified communications strategies.
Video Content Management
Organizations use Qumu to centrally manage all live and on-demand corporate video content through a single interface. Qumu’s video content management allows system users to ingest video, create metadata and share content quickly and securely to endpoints with rights and rules management. Some of the platform’s notable functionality includes:
Creation & Editing
The Qumu platform provides comprehensive, easy-to-use tools to create and edit video from desktop and mobile devices or using conference room and studio systems. The tools can be used across a wide range of applications from creating a simple mobile phone presentation, to editing a video conference recording, to producing a multi-camera town hall event.
Advanced Analytics
Qumu advanced analytics provide leaders and communications staff with real-time visibility and insights into employee engagement for both live streaming video and video on demand (VOD). Advanced analytics also help IT teams monitor and solve issues with buffering, bit rate and latency across internal networks, VPNs and external CDNs.
Automated Workflows
The Qumu platform allows users to automate processes and comply with policies by creating workflows for content approval, management and viewing rights. Automated workflows can be set for specific types of meeting recordings with disclaimers, security, time of life settings and repurposing parameters.
Security and Access Control
Qumu’s access control model can leverage most major enterprise authentication solutions, securing access to videos, channels and administrative functions. In cases where a corporate authentication service is not available, Qumu provides its own user management tools for user creation, self-registration, approvals and group assignment.
Speech Search
Qumu Speech Search allows organizations to use their video repository for eDiscovery, internal clipping services or simply to find information quickly. Qumu Speech Search can quickly analyze thousands of hours of audio and video, index all spoken words and phrases, and return results beyond what metadata or caption-based searches can provide.
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Intelligent Delivery
Qumu provides a diverse, flexible and robust series of solutions for enterprise delivery of live streaming or on-demand video. At the core of the Qumu platform is an intelligent business rules engine and CDN broker. This technology allows organizations to configure and optimize video for their specific offices, mobile users, and various endpoints.
Qumu’s intelligent delivery supports multiple content delivery network configurations, automatically and intelligently selecting the optimal video quality for a given user, delivering video via eCDN, software CDN, and/or public CDNs. Qumu’s intelligent delivery technology can be deployed as hardware, software or Virtual Machine. Intelligent delivery can be centrally monitored, managed, and updated.
Extensions and Add-Ons
The Qumu platform is designed to be customizable, enhancing the customer’s enterprise communication and collaboration solution. With its service-based extensible architecture, Qumu’s technology can be built upon by third-party developers. Current integrations and extensions from Qumu and its partners include Zoom, Cisco WebEx, Socialive, CaptionHub, Microsoft Office 365, Teams, SharePoint, Yammer, IPTV, Jive, IBM Connections, Polycom, Hive, Pexip and Citrix.
Extensibility is important for meeting customers who have complex and unique digital environments and for Qumu’s network of partners. Qumu’s open, service-based architecture enables customers to more easily support native apps for iOS, Android, and Windows Mobile platforms. The Qumu platform offers robust REST APIs for both user and administrative functions, allowing customers to develop integrations of their own on top of the Qumu platform. At the present time Qumu has available extensions and add-ons for live captioning, speech search, advanced analytics, content syndication, WebRTC and several other functions.
Marketing and Distribution
Qumu’s solutions serve a growing customer base of medium- and large-sized enterprises across a wide range of vertical and horizontal markets, with the five primary markets being 1) Banking, Finance and Insurance, 2) Manufacturing, 3) Services and Consulting, 4) Telecom and Technology and 5) Biotech and Health Care.
In June 2021, Qumu made the strategic decision to change its go-to-market strategy and place 80% of its focus on channel selling with the remaining 20% on its direct sales. Qumu’s channel partners may offer enterprise customers an integrated suite of software that includes the Qumu platform or may offer enterprise customers the Qumu platform as a video solution to be integrated into the customer’s existing enterprise software architecture. Accordingly, our sales and marketing organization is primarily focused on expanding Qumu’s partner network and strengthening marketing support for new partners.
Qumu, directly and through its channel partners, targets end-customer enterprises with 5,000+ employees. Across all deployment types (cloud, on-premise and hybrid) and in all five markets, Qumu’s customers include many of the largest Fortune 500 and Global 2000 companies.
Qumu has been identified as a leader by multiple industry analysts, some examples of which include:
Aragon Research named Qumu a leader in the 2022 Research Globe for Enterprise Video for the seventh time
Qumu named a finalist in 2021-22 Cloud Awards in the category of Software as a Service for the enterprise
Qumu wins second consecutive Stevie Award for Customer Service Department of the Year
Qumu honored as a TMCnet Remote Work Pioneer Award Winner in the advancement of remote working software
Aragon Research named Qumu a leader in the 2021 Research Globe for Enterprise Video for the sixth time
Wainhouse Research named Qumu a top end-to-end streaming in the 2021 State of the Market – Enterprise Streaming Solutions and Services report
Aragon Research named Qumu a contender in the 2021 Aragon Research Globe for Video Conferencing for the third straight year, demonstrating the platform’s ability to deliver reliable, secure enterprise video at scale beyond the meeting.
As indicated by these honors, we believe Qumu is among the leading enterprise video platform vendors in the space.
Qumu sells products and services internationally through its U.S. operation and its subsidiaries in the United Kingdom and Japan. International sales comprised approximately 34%, 31% and 35% of revenues for the years ended December 31, 2021, 2020 and 2019, respectively. Because of the variability in type and size of direct enterprise or channel partner sales, certain customers from time to time may constitute a significant portion of Qumu’s sales for a particular period. As Qumu emphasizes
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channel partner sales, Qumu’s sales may become concentrated among the current channel partners until Qumu expands its channel partner network.
Competition
Major competitors of Qumu include Kaltura, Brightcove, Vbrick and Vimeo. Qumu competes with these other companies based primarily upon its full-stack, end-to-end solution for a complete video infrastructure that includes support for mobile devices and leverages existing IT infrastructure. Qumu also encounters organizations utilizing Zoom, Cisco’s WebEx and Microsoft’s Teams and Streams technologies for video. While some view Zoom, WebEx and Teams as competitors to Qumu and some customers view their products as a partial alternative to Qumu’s technology, their focus is individual and workgroup video conferencing. We believe that the Zoom, WebEx and Teams and Qumu technologies can be seamlessly integrated and provide the customer with greater scale, security and flexibility and improved manageability than use of those technologies alone. Further, because some prospective customers may choose to rely upon their own IT infrastructure and resources to manage their video content, we compete with customer-created solutions for video content management.
Qumu also differentiates itself from competitors through its agnostic video delivery technology, as well as its flexible deployment models—cloud, hybrid, and on-premise—which Qumu customers can choose from and customize based on their own unique organizational needs for video. Qumu is considered highly reliable and the low-risk choice for many large enterprises.
Research and Development
As of December 31, 2021, the Company employed 28 employees in research and development. This staff engages in research and development of new products and enhancements to existing products. In addition, Qumu partners with third parties to utilize their competencies in creating products to enhance its product offerings.
Intellectual Property
Qumu currently maintains four U.S. patents and recently submitted one new patent application. The Company's patents have a duration of 20 years and expire from 2031 to 2033. Further, Qumu protects the proprietary nature of its software primarily through copyright and license agreements. It is Qumu’s policy to protect the proprietary nature of its newly developed products whenever they are likely to become significant sources of revenue, including preparing and filing new patent applications where warranted. No assurance can be given that Qumu will be able to obtain patent or other protection for its products. In addition, Qumu has registered and may in the future register trademarks and other marks used in its business.
Qumu also licenses or purchases the intellectual property ownership rights of programs developed by others with license or technology transfer agreements that may obligate Qumu to pay a flat license fee or royalties, typically based on a dollar amount per unit shipped or a percentage of the revenue generated by the software using those programs. Contractual obligations with respect to such licenses will require cash payments of $100,000 in 2022.
As the number of Qumu’s products increases and the functionality of those products expand, Qumu believes that it may become increasingly subject to attempts by others to duplicate its proprietary technology and to the possibility of infringement of its intellectual property. In addition, although Qumu does not believe that any of its products infringe on the rights of others, third parties have claimed, and may in the future claim, Qumu’s products infringe on their rights and these third parties may assert infringement claims against Qumu in the future. Qumu may litigate to enforce its intellectual property rights and to defend against claimed infringement of the rights of others or to determine the ownership, scope, or validity of Qumu’s proprietary rights and the rights of others. Any claim of infringement against Qumu could involve significant liabilities to third parties, could require Qumu to seek licenses from third parties and could prevent Qumu from developing, selling or using its products.
The Company is the owner of various trademarks and trade names referenced in this Annual Report on Form 10-K including: "Qumu," "Enterprise Video as a Service (EVaaS)", "VideoNet Edge," "Pathfinder" and "How Business Does Video." Solely for convenience, the trademarks and trade names in this Report are referred to without the ® and TM symbols, but such references should not be construed as any indicator that the Company or the other respective owners will not assert, to the fullest extent under applicable law, its or their rights thereto.
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Regulation of Our Product
Qumu is subject to several U.S. federal and state and international laws and regulations relating to the operation of our business. These laws and regulations may involve privacy, data protection, data security, intellectual property, competition, anticorruption protection, export controls, online payment services, labor and employment and other matters relating to general business operations. Many laws and regulations to which the Company is subject are still evolving, particularly in the privacy and data protection area, and are being tested in practice and in domestic and international judicial tribunals. In addition, such laws and regulations may be interpreted and applied inconsistently country to country or in the U.S. state to state. As a result, the application, interpretation and enforcement of these laws and regulations creates some uncertainty, particularly relating to our rapidly evolving industry and given the new challenges relating to remote work in light of the COVID-19 pandemic. Given the untested application, ongoing evolution and interpretation of these regulations, we may incur increased compliance costs, we may incur increased research and development costs to enhance our products and services, and/or our products and services may not at all times be in full compliance with such applicable laws and regulations.
For example, the General Data Protection Regulation (“GDPR”), which took effect in May 2018, the United Kingdom’s transposition of GDPR into its domestic laws post Brexit in January 2021, and the California Consumer Privacy Act (“CCPA”), which took effect in January 2020, apply to all of our products and services used by people in Europe. the United Kingdom and California, respectively. These laws impose enhanced data protection requirements on companies, including Qumu, that receive or process the personal data of people in the relevant geographies. The Company may be subject to substantial monetary sanctions for violations of these laws and regulations. Similarly, there are a number of legislative proposals in the European Union, the United States, at both the federal and state level, as well as other jurisdictions that could impose new privacy and data security obligations or limitations affecting our business and our products.
These and other laws create an increasingly complex framework and set of compliance obligations which may impact Qumu and its customers. Our failure to comply with applicable privacy or data security laws, regulations, and policies, or to protect personal data, or perception of the same, could result in possible enforcement and legal actions and significant penalties against the Company, which could result in negative publicity, increased costs, lost revenue, and/or have a material adverse effect on Qumu’s business, financial condition and results of operations. The Company is also aware of increased scrutiny on Qumu’s customer base in regulated industries such as banking, insurance and healthcare concerning data protection and privacy and this has led to more complex customer negotiations and onboarding processes as we are required to provide these organizations with sufficient comfort in our compliance and security procedures. Privacy and data security concerns are also factors that may affect a potential customer’s decision to subscribe to our products and services. To the extent we are unable to meet with our customers’ data protection and security contract requirements, we may lose the customer opportunity or, in the case of an existing customer, we could face claims by, loss of revenue from, loss of confidence, or other adverse consequences from our customers.
For more information, see "Item 1A. Risk Factors Risk Factors – Risks Related to Our Business and Industry."
Human Capital
Qumu’s single most important and valuable resource is its people. Ensuring a happy, engaged and productive workforce is paramount to the Company’s success and Qumu is committed to creating a culture of engagement, integrity, diversity, professional development, transparency and accountability. Qumu offers a variety of programs and benefits to create a compelling value proposition for attracting and retaining qualified employees. The Company’s "Work from Wherever, Whenever" policy allows Qumu to attract and retain top notch talent without geographic limitations. This program remains a significant recruitment and retention tool for our key talent.
Diversity and Inclusion: Talent unbridled by geographic limitations also creates the opportunity for greater diversity. Qumu is dedicated to increasing diversity of its workforce and working with partners who emphasize the importance and benefits of a diverse workforce. In 2020, Qumu established a new Diversity, Equity and Inclusion ("DE&I") Committee comprised of employees from all functions and levels of the company and continued to expand that program in 2021. The Committee is charged with recommending and helping implement Qumu’s DE&I vision to ensure Qumu is leveraging a diverse set of viewpoints, perspectives and skills sets to make Qumu a stronger and more inclusive enterprise. In 2021, among other things, the Committee brought in several guest speakers and has been leveraging a diversity consultant to help support and grow the program and its impacts. Beginning in February 2021, the Governance Committee of the Company’s Board of Directors is responsible for oversight of Qumu’s Environmental, Social and Governance (ESG) programs, including DE&I initiatives. We believe this Governance Committee level of oversight demonstrates Qumu’s commitment to achieving diversity and inclusiveness. In addition, in furtherance of Qumu’s commitment to DE&I, Qumu adopted Diversity, Equity, Inclusion and Belonging as one of its new key six core values.
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Professional Training: Qumu believes in regular and ongoing compliance and professional training launched a new mandatory training program for all employees in 2021, covering among other things, training on discrimination and harassment, DE&I, insider trading, data security, and anti-corruption. Qumu is committed to offering opportunities for professional training and ensuring compliance with applicable rules and regulations. Finally, our focus on training is key to our people strategic pillar ensuring we have happy and healthy employees that want to stay and grow at Qumu.
Health and Wellness: With the increase in remote work, in particular due to the COVID-19 pandemic, Qumu has adjusted its approach to interacting with employees and has focused on new health and wellness initiatives to ensure employees remain healthy and productive as they conduct their work. Some of these measures include communicating appropriate social distancing and mask wearing guidelines consistent with state and CDC guidance; leveraging multimedia communications, including video, to conduct most daily business operations, and weekly tips and guidance on maintaining both physical and mental health.
In addition, in 2020, Qumu closed its three major physical office locations, consistent with its "Work from Wherever, Whenever" policy. Our employees are able to work from just about any location within our current footprint, and they can apply through an internal process to change geographic locations, which affords them a greater work-life balance.
Culture and Values: The successful business operation and reputation of Qumu is built upon the principles of fair dealing and ethical conduct of its employees. We believe it is essential for each of our directors, officers, employees and other representatives to act at all times with honesty and propriety, to exercise good judgment and to conduct business in a manner that such action can be supported without reservation or apology.
Qumu maintains a code of business ethics applicable to all directors, officers, employees and other representatives of Qumu. The Company’s third-party partners, vendors and suppliers are informed of these code requirements and we endeavor to incorporate key elements of such requirements into our contracting process.
In addition, Qumu maintains a set of key core values that reflect who we are and the way our employees interact with one another, our customers, partners, suppliers, and shareholders. These core values include:
Be Customer Obsessed
Have a Bias for Action
Commit to Personal Ownership and Accountability
Build Trust and Transparency
Empower each other through Diversity, Equity, Inclusion and Belonging
Practice Intentional Innovation
The continued success of Qumu is dependent upon our customers’ trust, and we are dedicated to preserving that trust. Qumu’s expectation is that employees will use good judgment and respond to each situation in an ethical and legal manner consistent with these core values.
Competitive Pay and Benefits: Qumu is committed to providing a total compensation package that will attract, retain, motivate and reward quality employees who must operate in a highly competitive, high growth, tech/SaaS environment. We do this by making available multiple compensation elements aligned with overall company performance, including both cash and equity components depending on employee level and role. The emphasis on overall company performance aligns each employee’s financial interests with Company results and the interests of our shareholders.
Qumu’s commitment to providing comprehensive benefit options include periodic reviews of benefits with a focus on offering benefits that will allow our employees and their families to live healthier and more secure lives. Examples of benefits offered include: Qumu’s "Work from Wherever, Whenever" policy, medical insurance, prescription drug benefits, dental insurance, vision insurance, life insurance, disability insurance, health savings accounts, flexible spending accounts, paid parental leave, adoption reimbursement, unlimited PTO for exempt employees, availability of legal services, identity theft insurance, emergency travel assistance, employee assistance program, 401(k) with company match, “Work from Wherever, Whenever” equipment supplied along with a monthly stipend.
Employee Recruitment: Attracting the best talent is a core priority at Qumu. The Company leverages a diverse range of sources in order to meet the current and future demands of our business. We use various online recruiting platforms, social media platforms and specialized recruiters as appropriate, as well as internal employee networks and referrals, which is one of our most prolific recruiting assets. Qumu has implemented a robust internal recruiting and employee referral program where employees receive financial rewards for referrals that are hired and remain with the company for at least one year.
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In addition, through our "Work from Wherever, Whenever" policy, Qumu is able to offer new work opportunities to individuals who, based on location alone, may not have otherwise been eligible for such positions in the past, greatly expanding the pool of great talent available to Qumu and making the opportunities at Qumu more broadly available to a global audience.
As of December 31, 2021, the Company had 108 employees, all of which were full-time employees and of which 28 were involved in research and development, 43 in sales and marketing, 22 in service and support and 15 in administration and management. Of the 108 employees, 64 reside in North America, 27 reside in Europe and 17 reside in India. Of this headcount, 28 were comprised of women and 23 were considered diverse from an ethnicity perspective based on country.
Our diversity numbers as of December 31, 2021 reflect 26% women and 21% ethnic/racial diversity. Our employees located in India are all considered Indian nationals and therefore do not meet the definition of diverse in India and therefore are not included in the noted percentage.
None of Qumu’s employees are represented by a labor union or covered by a collective bargaining agreement.
Available Information
The SEC maintains a website that contains reports, proxy and information statements, and other information regarding issuers, like Qumu, that file electronically with the SEC. The SEC’s website is www.sec.gov.
Qumu also maintains a website at www.qumu.com. Qumu’s annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and other reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act are available on Qumu’s website as soon as reasonably practicable after these documents are filed electronically with the SEC. To obtain copies of these reports, go to www.qumu.com and click on “Company,” then click on “Investor Relations,” then "SEC Filings" to view all of Qumu’s current EDGAR reports.
ITEM 1A. RISK FACTORS
If any of the following risks actually occur, our business, results of operations and financial condition and the market price of our common stock could be negatively impacted. Although we believe that we have identified and discussed below the most significant risk factors affecting our business, there may be additional risks and uncertainties that are not presently known or that are not currently believed to be significant that may adversely affect our performance or financial condition. Any forecast regarding our future performance, including, but not limited to, forecasts regarding future revenue, product mix, cash flow and cash balances, are forward-looking statements. These forward-looking statements reflect various assumptions and are subject to significant uncertainties and risks that could cause the actual results to differ materially from those described in the forward-looking statement, including the risks reflected in the risk factors set forth below. Consequently, the future results expressed or implied by any forward-looking statement are not guaranteed and the variation of actual results or events from such statements may be material and adverse.
Risks Related to Our Business and Our Industry
We may not be successful at implementing our long-term strategic plan.
In July 2020, we began the process of developing our long-term strategic plan and late in the third quarter of 2020, we began the initial implementation phase of our long-term strategic plan. This strategy is aimed at transforming Qumu as a more focused, cloud-first organization driving improved, high-margin recurring SaaS revenues.
We cannot ensure that our continued execution of our long-term strategic plan will be successful either in the short-term or in the long-term, or that this strategy will generate the intended operational or financial results within the timeframes expected or at all. Further, if customer preferences and the use of video in the enterprise do not evolve as we believe they will, many of our strategic initiatives and investments may be of limited value.
Moreover, we may not execute our long-term strategic plan successfully because of errors in planning or timing, technical hurdles that we fail to overcome in a timely fashion, or lack of appropriate resources. Our failure to successfully execute on the initiatives within our long-term strategic plan, even if the strategy is sound, could result in loss of market share and sales. Additionally, if we do not effectively communicate our long-term strategic plan to our investors and stakeholders, we may not realize the full benefits that we would otherwise gain through successful execution of that strategy.
We have and intend to continue to execute our long-term strategic plan by investing in our cloud platform, in our go-to-market initiatives, targeted channel strategies, the development of new applications, products and features, and other initiatives that we have identified or that have yet to be developed. The process of identifying the specific initiatives to align with our long-term strategic plan and the process of implementing these initiatives is complex and uncertain. Additionally, we must commit
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significant resources to these initiatives before knowing whether our investments will result in the operational or financial results we expect or intend. The return on our investments in initiatives may be lower, or may develop more slowly, than we expect. For example, as Qumu expanded its SaaS salesforce in the first half of 2021, we expected our revenue growth rate to accelerate in the second half of 2021 as compared to the first half of 2021, which did not occur. While we have pivoted from primarily a direct sales strategy to a targeted channel-led strategy, our revenue growth may not accelerate as we expect. If we do not achieve the benefits anticipated from these investments or if the achievement of these benefits is delayed, our operating results may be adversely affected. There can be no assurance that we will develop and implement initiatives that will advance the goals of our long-term strategic plan in a cost-effective or timely manner or at all.
Our history of losses and our cash resources available to execute our business plan over the next twelve months raise substantial doubt about our ability to continue as a going concern.
We experienced consolidated net losses of $16.4 million, $9.2 million and $6.4 million for the years ended December 31, 2021, 2020 and 2019, respectively. While we generated positive cash flows from operations during part of 2020, we have historically not generated sufficient operating cash flow to fund our operations.
As of December 31, 2021, our principal source of liquidity consisted of $20.6 million of cash and cash equivalents. In February 2022, our board of directors adopted an operating plan designed to accelerate cash flow break even operations and continue to support the pivot from primarily a direct sales strategy to a targeted channel-led strategy. As part of the board approved operating plan, we implemented a cost optimization program that is in addition to the cash management actions we took in 2021.
Also as part of this operating plan, on April 15, 2022, we entered into a Loan and Security Agreement (the “SVB Agreement”) with Silicon Valley Bank providing for a revolving line of credit having a maturity of April 2024. The maximum availability for borrowing under the SVB Agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus a non-formula amount of $2.5 million. The non-formula amount will be eliminated from availability under the line of credit at the earlier of April 30, 2023 or the date on which our net cash, as defined, is less than $5.0 million. No amounts are outstanding under the SVB Agreement as of April 15, 2022. The SVB Agreement requires us to maintain an adjusted quick ratio greater than or equal to 1.25 to 1.00. The adjusted quick ratio is the ratio of (a) unrestricted cash and cash equivalents in SVB deposit accounts or securities accounts plus net billed accounts receivable and (b) the sum of current liabilities less the current portion of deferred revenue. Our monthly operations and resulting adjusted quick ratio are subject to significant fluctuations due to a variety of factors, many of which are outside of our control, and negative operating results may cause non-compliance with the adjusted quick ratio.
Our capital needs are based upon management estimates as to future revenue and expense. Currently, management is anticipating revenue growth through Qumu’s channel sales partners in the second half of 2022 and is anticipating that expense will decreases over 2022 as a result of our prior cash management actions. However, if Qumu’s revenue growth is significantly lower than anticipated and Qumu does not actively manage expenses and cash consumption in advance of these significant revenue shortfalls, Qumu will need additional capital to fund its business plan and under those circumstances, borrowing under our line of credit with SVB may be limited due to borrowing base availability or covenant non-compliance. Our current cash resources and the limitations under the SVB Agreement on our available borrowing present the risk that we will not have sufficient cash available in the amount or at the time we need it to fund our ongoing operations and execute our business plan over the next twelve months.
Accordingly, our history of losses and our cash resources available to execute our business plan over the next twelve months raise substantial doubt about our ability to continue as a going concern.
Management’s plans to address the doubt regarding our ability to continue as a going concern are discussed in Note 1–"Nature of Business and Summary of Significant Accounting Policies – Liquidity and Going Concern Considerations." Our ability to continue as a going concern is dependent upon our success in achieving and maintaining an expense structure that is aligned with our revenue and cash flows, the availability of borrowing under the SVB Agreement, obtaining additional equity or debt financing, attaining further operating efficiencies, reducing expenditures and ultimately, generating significant revenue growth.
Our plans address the doubt regarding our ability to continue as a going concern may not be successful. There can be no assurance that the Company would be able to obtain additional liquidity when needed or under acceptable terms, if at all. Additionally, some of our plans, such as further reducing expenditures, could yield unintended consequences, such as distraction of management and employees, business disruption, reduced employee morale and productivity, unexpected additional employee attrition, and the inability to attract or retain key personnel. These consequences could further negatively affect our ability to grow revenue and generate cash flow.
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The perception of our ability to continue as a going concern may make it more difficult for us to obtain equity financing or alternative debt financing for the continuation of our operations and could result in the loss of confidence by investors, customers, and employees, any of which may have a material adverse effect on our business and the trading price of our common stock.
Competition for highly skilled personnel is intense, and if we fail to attract and retain talented employees, we may fail to compete effectively.
Our future success depends, in significant part, on our continuing ability to identify, hire, develop, motivate, and retain highly skilled personnel for all areas of our organization. Competition in our industry for qualified employees, particularly in senior management, engineering, product development and sales, is intense and continues to become more competitive. In addition, our compensation arrangements may not be successful in attracting new employees and retaining and motivating our existing employees given the very high demand for these employees from other employers. Our ability to compete effectively depends on our ability to attract new employees and to compensate, retain and motivate our existing employees.
If we are unable to attract new customers, retain existing customers and sell additional products and services to our existing and new customers, our revenue growth and profitability will be adversely affected.
To increase our revenues and achieve profitability, we must regularly add new customers, retain our existing customers, ensure high rates of renewals among our existing customers, sell additional products and services to new and existing customers, or convert existing customers to our latest SaaS solution. Because we have pivoted from primarily a direct sales strategy to a targeted channel-led strategy, our success in adding new customers will be in part dependent upon our relationships with our channel partners and the success of the sales and marketing efforts of our channel partners.
We intend to grow our business by developing and improving our product offerings, ensuring high levels of customer satisfaction, competing effectively with products and services offered by others, retaining and attracting talent, developing relationships with channel partners and increasing our marketing activities.
If we fail to add new customers or lose existing customers, or if our existing customers do not renew their subscriptions at the same levels or do not increase their purchases of products and services, we will not grow our revenue as expected and our operating results will suffer.
We may need additional capital to support the execution of our strategic plan or to fund operations and any additional capital we seek may not be available in the amount or at the time we need it.
We experienced consolidated net losses of $16.4 million, $9.2 million and $6.4 million for the years ended December 31, 2021, 2020 and 2019, respectively. While we generated positive cash flows from operations during part of 2020, we have historically not generated sufficient operating cash flow to fund our operations. In executing our long-term strategic plan, our strategy of driving improved, high-margin recurring revenues required us to invest in sales, marketing, research, and development initiatives, and implement new software programs and systems. Accordingly, we expect our operating expenses will continue to reflect the cost of those initiatives throughout 2022, and we expect our revenue growth rate to accelerate in the second half of 2022 as compared to the first half of 2022. However, even if SaaS revenues grow as expected in 2022, we may not achieve cash flow positivity until 2023.
Our capital needs are based upon management estimates as to future revenue and expense. If we are not able to significantly increase revenue and revenue growth in 2022 or if our expenses are higher than anticipated or do not correspond to our rate of revenue growth, we will need to raise funds in the future to execute our strategic plan, fund operations and pursue our growth objectives. As of December 31, 2021, Qumu maintained an outstanding balance of $5.0 million on the line of credit with Wells Fargo Bank and was in compliance with all covenants of the loan and security agreement. On April 15, 2022, we closed on a new Loan and Security Agreement (the “SVB Agreement”) with Silicon Valley Bank providing for new line of credit to replace the Wells Fargo facility. The maximum availability for borrowing under the SVB Agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus a non-formula amount of $2.5 million. The non-formula amount will be eliminated from availability under the line of credit at the earlier of April 30, 2023 or the date on which our net cash, as defined, is less than $5.0 million.
We cannot assure you that additional financing will be available in the amount or at the time we need it, or that it will be available on acceptable terms or at all. We may obtain future additional financing by drawing on our line of credit, incurring indebtedness or from an offering of our equity securities or any of these.
If we raise additional equity financing, our shareholders may experience significant dilution of their ownership interests and the value of shares of our common stock could decline. Our efforts to raise additional funds from the sale of equity may be
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hampered by the currently depressed trading price of our common stock. If we raise additional equity financing, new investors may demand rights, preferences or privileges senior to those of existing holders of common stock. Our efforts to raise funds by incurring additional indebtedness may be hampered by the borrowing base limits of the SVB Agreement, by the covenants and restrictions of our existing outstanding indebtedness and the fact that our assets are pledged to our lender to secure existing debt. The covenants of our loan and security agreement restrict our ability to make dividends, create liens, incur indebtedness, and sell our assets and properties, subject to certain exceptions. Likewise, any additional debt we incur would likely have covenants that would affect the manner in which we conduct our business, including by restricting our ability to incur additional indebtedness, preventing us from creating liens or requiring specified financial covenants. In addition, we may face challenges in securing additional debt financing if our future cash flow from operations is not sufficient to support debt service payments. If we cannot timely raise any needed funds, we may be forced to make further substantial reductions in our operating expenses, which could limit our sales and marketing efforts, adversely affect our ability to attract and retain qualified personnel, limit our ability to develop and enhance our solutions, make it more difficult for us to respond to competitive pressures or unanticipated working capital requirements, and otherwise adversely affect our ability to pursue our strategic plan or growth objectives.
While we are investing heavily in sales, marketing and research and development to enhance revenue growth and become cash flow positive, we may not achieve those goals or achieve or sustain cash flows or profitability in the future.
In order to achieve our strategic plan, we must grow our cloud business, scale our SaaS recurring revenue base, and increase the SaaS recurring revenue as a proportion of our recurring revenue mix. In order to achieve cash flow positivity and profitability in the future, we must increase the revenues received from the sale of our enterprise video content management software solutions, hardware, maintenance and support, and professional and other services, as well as achieve and maintain an expense structure that is aligned with our forecasted revenue and cash flows. Our focus is on growing our SaaS business as we expect our on-premise hardware, license and maintenance business to continue to decline. Our ability to increase revenues depends upon increasing the number of new SaaS customers and expanding our sales to existing customers, maintaining high renewal rates among our existing customers, and maintaining our prices (despite pricing pressure due to competition). While Qumu expects operating expense in 2022 to decrease compared to 2021, Qumu expects cash flows from operating activities in 2022 to be significantly affected by expenditures associated with the continued execution of our strategic plan, as well as those factors that have historically impacted operating cash flows – fluctuations in revenues, timing of customer payments, personnel costs, outside service providers, and the amount and timing of royalty payments and equipment purchases as Qumu continues to support the growth of its business.
We cannot assure you that we will generate increases in our revenues consistent with our strategic plan, attain a level of profitable operations, generate cash from operations, or successfully implement our business plan or future business opportunities. Our business plan and capital needs are subject to change depending on, among other things, success of our efforts to grow revenue and our efforts to continue to effectively manage expenses. If we are ultimately unable to generate sufficient revenue to meet our financial targets, become profitable and have sustainable positive cash flows, we may be required to further reduce expenses, which could have a further negative effect on our ability to generate revenue.
The markets for video content and software to manage video content are each in early stages of development. If this market does not develop or develops more slowly than Qumu expects, including as a result of COVID-19 impacts, Qumu’s revenues may decline or fail to grow.
The use of video as a mainstream communication and collaboration platform and the market for video content management software is in an early stage of development, and it is uncertain whether the use of video will achieve high levels of long-term acceptance. Widespread adoption and use of video in the enterprise is critical to Qumu’s future growth and success. Likewise, it is uncertain whether video content management software will achieve high levels of demand and market adoption. Qumu’s success will depend on enterprises adopting video as a platform and upon enterprise demand for software to help them capture, organize and distribute this content. Qumu believes that the COVID-19 crisis will act as a tipping point for the use and acceptance of video as a primary communication channel within the enterprise. As video content and software to manage video content achieve high levels of acceptance within the enterprise, we believe this will drive demand and market adoption for Qumu’s video platform and tools. In particular, we have noted a trend toward new customers choosing Qumu’s cloud-based enterprise video solution or existing customers converting to a cloud-based solution.
Despite the changes in business practices caused by the COVID-19 pandemic, some customers may be reluctant or unwilling to use video as a medium within the enterprise for a number of reasons, including lack of perceived benefit of this new method of communication and existing investments in other enterprise-wide communications tools. Further, even if customers are using video as a medium, these customers may choose to rely upon their own IT infrastructure and resources to manage their video content. Because many companies generally are predisposed to maintaining control of their IT systems and infrastructure, there may be resistance to using software as a service provided by a third party. Privacy concerns and transition costs are also factors that may affect a potential customer’s decision to subscribe to an external solution.
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Additional factors that may limit market acceptance of Qumu’s video content management software include:
competitive dynamics may cause pricing levels to change as the market matures and cause customers to seek out lower priced alternatives to Qumu’s video content management software or force Qumu to reduce the prices Qumu charges for its products or services; or
existing and new market participants may introduce new types of solutions and different approaches to enable enterprises to address their enterprise communications or video communications needs and these disruptive technologies may reduce demand for Qumu’s video content management software.
If customers do not perceive the benefits of Qumu’s video content management software, or if customers are unwilling to accept video content as an alternative to other more traditional forms of enterprise communication, the market for Qumu’s software might not continue to develop or might develop more slowly than Qumu expects, either of which would significantly adversely affect Qumu’s financial results and prospects.
Further, there is no assurance that the COVID-19 crisis will result in substantial and sustained increased in use and acceptance of video as a primary communication channel or that this increased in use and acceptance of video will result in an increased demand among customers for Qumu’s video platform and tools, either of which would significantly adversely affect Qumu’s financial results and prospects.
We encounter long sales cycles with our enterprise video solutions, which could adversely affect our operating results in a given period.
Our ability to increase revenues and achieve profitability depends, in large part, on widespread adoption of our enterprise video content management software products by businesses and other organizations. As we target our sales efforts at these customers, we face greater costs, longer sales cycles and less predictability in completing sales. In the large enterprise market, the customer’s decision to use our products may be an enterprise-wide decision and, therefore, these types of sales require us to provide greater levels of education regarding the use and benefits of our applications. Further, given the constant innovation with our industry and our products, customers may delay purchasing decisions until certain features or products in development are brought to market. Longer sales cycles could cause our operating and financial results to suffer in a given period.
We are subject to financial and other covenants related to our debt financing and if we fail to meet such covenants, it could have a material adverse impact on our business.
On April 15, 2022, we entered into a loan and security agreement with Silicon Valley Bank providing for a revolving line of credit. The credit facility is available for cash borrowings, subject to a formula based upon 85% of eligible accounts receivable plus a portion not subject to such formula of $2.5 million. The non-formula amount is eliminated from available borrowings at the earlier of April 30, 2023 or the date on which the Company's net cash, as defined in the agreement, is less than $5.0 million.
Additionally, when the Company's net cash is less than $5.0 million, at which point the non-formula amount of $2.5 million would be eliminated from available borrowings and the interest rate on borrowed would increase from 1.50% above the prime rate to 2.00% above the prime rate. The loan and security agreement maintains certain reporting requirements, conditions, and covenants.
Pursuant to the loan and security agreement, the Company granted a security interest in substantially all of its properties, rights and assets (including certain equity interests of the Company’s subsidiaries). The loan and security agreement contains customary events of default, upon the occurrence of which, the lender may accelerate repayment of any outstanding balance. The loan and security agreement contains customary affirmative and negative covenants and requirements relating to the Company and its operations, including a requirement that the Company maintain an adjusted quick ratio, as defined in the agreement, greater than or equal to 1.25 to 1.00. Our monthly operations and resulting adjusted quick ratio are subject to significant fluctuations due to a variety of factors, many of which are outside of our control, and negative operating results may cause non-compliance with the adjusted quick ratio.
Additionally, the line of credit contains various provisions that limit our ability to, among other things, incur, create or assume certain indebtedness; create, incur or assume certain liens; make certain investments; make sales, transfers and dispositions of certain property; undergo certain fundamental changes, including certain mergers, liquidations and consolidations; purchase, hold or acquire certain investments; and declare or make certain dividends and distributions. These covenants may affect our ability to operate and finance our business as we deem appropriate.
If we are unable to meet our obligations as they become due or to comply with the financial covenants or other covenants contained in the line of credit, this could constitute an event of default under the loan and security agreement.
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If there were an event of default under the loan and security agreement, the lender could declare any indebtedness immediately due and payable. In that case, we may need to refinance the line of credit indebtedness or seek capital from other sources to repay any accelerated debt. Even if we could obtain additional financing, the terms of the financing may not be favorable to us. In addition, substantially all of our assets are subject to liens securing the line of credit. If amounts outstanding under the line of credit were accelerated, the lender could foreclose on these liens and we could lose substantially all of our assets. Any event of default under the loan and security agreement could have a material adverse effect on our business, financial condition and results of operations.
To compete effectively, we must continually improve existing products and introduce new products that achieve market acceptance.
In order to remain competitive and increase sales to customers, we must anticipate and adapt to the rapidly changing technologies in the enterprise video content management market, enhance our existing products and introduce new products to address the changing demands of our customers. If we fail to anticipate or respond to technological developments or customer requirements, or if we are significantly delayed in developing and introducing products, our revenues will decline.
If we fail to accurately predict customers’ changing needs and emerging technological trends, our business could be harmed. We must commit significant resources and may incur obligations (such as royalty obligations) to develop new products and features before knowing whether our investments will result in products the market will accept and without knowing the levels of revenue, if any, that may be derived from these products. Some of our competitors have greater engineering and product development resources than we have, allowing them to develop a greater number of products or improvements or to develop them more quickly.
If we fail to anticipate or respond in a cost-effective and timely manner to technological developments, changes in industry standards or customer requirements, or if we experience any significant delays in the development or introduction of new products or improvements to existing products, our business, operating results and financial condition could be affected adversely.
We face intense competition and such competition may result in price reductions, lower gross profits and loss of market share.
Our products face intense competition, both from other products and from other technologies, both in the U.S. and in international markets. We compete with others such as Kaltura, Brightcove, Vbrick and Vimeo who deliver video solutions to businesses. Qumu also encounters organizations utilizing Zoom, Cisco’s WebEx and Microsoft’s Teams and Streams technologies for video. While some view Zoom, WebEx and Teams as competitors to Qumu and some customers view their products as a partial alternative to Qumu’s technology, we believe that the Zoom, WebEx and Teams and Qumu technologies can be seamlessly integrated and provide the customer with greater scale, security and flexibility and improved manageability than use of those technologies alone. Further, because some prospective customers may choose to rely upon their own IT infrastructure and resources to manage their video content, we compete with customer-created solutions for video content management. We expect the intensity of competition we face to increase in the future from other established and emerging companies.
Many of our competitors have greater resources than we do, including greater sales, product development, marketing, financial, technical or engineering resources. In addition, because our enterprise video content management software business is operating within an evolving marketplace, our target customers may prefer to purchase software products that are critical to their business from one of our larger, more established competitors.
To remain competitive, we believe that we must continue to provide:
technologically advanced products and solutions that anticipate and satisfy the demands of end-users;
continuing advancements or innovations in our product offerings, including products with price-performance advantages or value-added features in security, reliability or other key areas of customer interest;
innovations in video content creation, management, delivery and user experience;
a responsive and effective sales force;
a dependable and efficient sales distribution network;
superior customer service; and
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high levels of quality and reliability.
We cannot assure you that we will be able to compete successfully against our current or future competitors. Competition may result in price reductions, lower gross profit margins, increased discounts to customers and loss of market share, and could require increased spending by us on research and development, sales and marketing and customer support.
Economic and market conditions, particularly those affecting our customers, have harmed and may continue to harm our business.
Unfavorable changes in economic conditions, including recession, inflation, lack of access to capital, lack of consumer confidence or other changes have resulted and may continue to result in lower spending among our customers and target customers.
Further, we sell our products throughout the United States, as well as in several international countries to commercial and government customers. Our business may be adversely affected by factors in the United States and other countries such as disruptions in financial markets, reductions in government spending, or downturns in economic activity in specific countries or regions, or in the various industries in which we operate; social, political or labor conditions in specific countries or regions; or adverse changes in the availability and cost of capital, interest rates, tax rates, or regulations. These factors are beyond our control but may result in further decreases in spending among customers and softening demand for our products.
Further, challenging economic conditions also may impair the ability of our customers to pay for products and services they have purchased. As a result, our cash flow may be negatively impacted and our allowance for doubtful accounts and write-offs of accounts receivable may increase.
Our sales will decline, and our business will be materially harmed, if our sales and marketing efforts are not effective.
We will need to continue to grow and optimize our sales infrastructure in order to grow our customer base and our revenues. Identifying and recruiting qualified personnel and training them in the use and functionality of our software requires significant time, expense and attention. It can take six months or longer before our sales representatives are fully trained and productive. If we are unable to hire, develop and retain talented sales personnel or if new sales personnel are unable to achieve desired productivity levels in a reasonable period of time, we may not be able to realize the expected benefits of this investment or increase our revenues. We also intend to expand new sales and customer success models that focus on different sales strategies tailored to different customer types and stages of our customers lifecycles. Our business may be adversely affected if our efforts to train our internal sales force or execute our selling strategies do not generate a corresponding increase in revenues.
For sales that are made to customers through our channel partners, we depend on these businesses to provide effective sales and marketing support to our products. Our channel partners are independent businesses that we do not control. Our agreements with channel partners do not contain requirements that a certain percentage of such parties’ sales are of our products. These channel partners may choose to devote their efforts to other products in different markets or reduce or fail to devote the resources to provide effective sales and marketing support of our products, any of which could harm our business by reducing sales to customers.
We believe that our future growth and success will depend upon the success of our internal sales and marketing efforts as well as those of our channel partners.
We sell a significant portion of our products internationally, which exposes us to risks associated with international operations.
We sell a significant amount of our products to customers outside the United States, particularly in Europe and Asia. We expect that sales to international customers, including customers in Europe and Asia, will continue to account for a significant portion of our net sales. Sales outside the United States involve the following risks, among others:
international governments may impose tariffs, quotas and taxes;
public health emergencies, such as the recent coronavirus outbreak and the subsequent public health measures, may affect our employees, suppliers, customers and our ability to provide services and maintenance in the affected regions;
the demand for our products will depend, in part, on local economic health;
political and economic instability may reduce demand for our products;
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restrictions on the export or import of technology may reduce or eliminate our ability to sell in certain markets;
potentially limited intellectual property protection in certain countries may limit our recourse against infringing products or cause us to refrain from selling in certain markets;
potential difficulties in managing our international operations;
the burden and cost of complying with a variety of international laws, including those relating to data security and privacy;
we may decide to price our products in foreign currency denominations;
our contracts with international channel partners cannot fully protect us against political and economic instability;
potential difficulties in collecting receivables; and
we may not be able to control our international channel partners’ efforts on our behalf.
The financial results of our non-U.S. subsidiaries are translated into U.S. dollars for consolidation with our overall financial results. Currency translations and fluctuations may adversely affect the financial performance of our consolidated operations. Currency fluctuations may also increase the relative price of our product in international markets and thereby could also cause our products to become less affordable or less price competitive than those of international manufacturers. These risks associated with international operations may have a material adverse effect on our revenue from or costs associated with international sales.
The COVID-19 pandemic has significantly impacted worldwide business practices and economic conditions and could have a material effect on Qumu’s business, financial condition and operating results.
As a result of the COVID-19 pandemic, governmental authorities have implemented and are continuing to implement numerous and constantly evolving measures to try to contain the virus, such as vaccine distribution, travel bans and restrictions, limits on gatherings, quarantines, shelter-in-place orders, and business shutdowns.
In response to these developments, we have modified our business practices by restricting employee travel, moving to remote work, cancelling in-person attendance at events and conferences, and implementing social distancing. The resources available to our employees working remotely may not enable them to maintain the same level of productivity and efficiency, particularly our sales employees whose in-person access to our customers and customer prospects has been significantly limited. While we have experienced only limited absenteeism from employees, absenteeism may increase in the future and may harm our productivity. Due to customer demand, Qumu has and may in the future rely upon outsourced professional services, which could negatively impact margins.
The COVID-19 pandemic also has changed worldwide business practices as companies have implemented COVID-19 vaccine requirements, travel restrictions and work-from-home requirements. As part of these changes, enterprises of all sizes are implementing technology plans to virtualize customer meetings, employee communications and major events – as well as record and store video assets for on-demand viewing.
Qumu believes that the COVID-19 crisis will act as a tipping point for the use and acceptance of video as a primary communication channel within the enterprise. As video content and software to manage video content achieve high levels of acceptance within the enterprise, we believe this will drive demand and market adoption for Qumu’s video platform and tools. Widespread adoption and use of video in the enterprise is critical to Qumu’s future growth and success. However, there is no assurance that the COVID-19 crisis will result in substantial and sustained increased in use and acceptance of video as a primary communication channel or that this increased in use and acceptance of video will result in an increased demand among customers for Qumu’s video platform and tools.
Restrictions on the manufacturing, operations or workforce of our vendors and suppliers could limit our ability to meet customer demand for hardware purchased as a component of the overall Qumu solution, which would harm our ability to meet our delivery and installation obligations to customers and result in delayed or lost revenue and cash flow from collections. Furthermore, restrictions or disruptions of transportation, such as reduced availability of air transport, port closures and increased border controls or closures, may result in higher costs and delays for supply of hardware, which could reduce our margins on hardware.
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The COVID-19 pandemic slowed business decisions around procurement and new digital transformations in 2021. These pullbacks were higher than Qumu's management anticipated. Although we feel hybrid and remote work will increase in 2022, we cannot predict the amount of return to office, versus hybrid, versus work from wherever polices that our primary enterprises will settle on. This makes predicting the speed of growth more difficult.
The degree to which COVID-19 impacts our results will depend on future developments, which are highly uncertain and cannot be predicted, including, but not limited to, the duration and geographic spread of the outbreak, its severity, the actions to contain the virus and address its impact, travel restrictions imposed, business closures or business disruption, and the actions taken throughout the world, to contain COVID-19 or treat its impact.
Risks Relating to Our Technology
Our enterprise video content management software products must be successfully integrated into our customers’ information technology environments and workflows, and changes to these environments, workflows or unforeseen combinations of technologies may harm our customers’ experience in using our software products.
A significant portion of our sales are made into applications that require our enterprise video content management software products to be integrated into other enterprise workflows, enterprise information technology environments or software functionalities. Any significant changes to enterprise workflows, IT environments or software programs may limit the use or functionality of or demand for our products. As our customers advance technologically, we must be able to effectively integrate our products to remain competitive. Further, current and potential customers may choose to use products offered by our competitors or may not purchase our products if our products would require changes in their existing enterprise workflows, IT environments or software.
The growth and functionality of our enterprise video content management software products depend upon the solution’s effective operation with mobile operating systems and computer networks.
Our products are currently compatible with various mobile operating systems including the iOS, Windows Mobile and Android operating systems. The functionality of our products depends upon the continued interoperability of these products with popular mobile operating systems. Any changes in these systems that degrade our products’ functionality or give preferential treatment to competitive offerings could adversely affect the operability and usage of our video management software products on mobile devices. Additionally, in order to deliver a high-quality user experience, it is important that our products work well with a range of mobile technologies, systems, and networks. We may not be successful in keeping pace with changes in mobile technologies, operating systems, or networks or in developing products that operate effectively within existing or future technologies, systems, and networks. Further, any significant changes to mobile operating systems by their respective developers may prevent our products from working properly or at all on these systems. In the event that it is more difficult for users to access content delivered by our solutions to their mobile devices, if our products do not operate effectively within the most popular operating systems or if popular mobile devices do not offer a high-quality user experience, sales of and customer demand for our software products could be harmed.
Computer malware, viruses, hacking, phishing attacks, spamming, and other cyber-threats could harm our business and cause customers to lose confidence in us and our products, which could significantly impact our business and results of operations.
Computer malware, viruses, computer hacking, phishing attacks, social engineering, and other electronic threats have become more prevalent, have occurred on our systems in the past, and may occur on our systems in the future. While we are taking measures to safeguard our solutions and services from cybersecurity threats and vulnerabilities, cyber-attacks and other security incidents continue to evolve in sophistication and frequency. The connection of our software solutions to our customers and their information technology environments could present the opportunity for an attack on our systems to serve as a way to obtain access into our customers’ systems, which could have a material adverse effect on our financial condition and growth prospects. Our security measures may also be breached due to employee or other error, intentional malfeasance and other third-party acts, and system errors or vulnerabilities, including vulnerabilities of our third-party vendors, customers, or otherwise. Businesses have experienced material sales declines after discovering data breaches, and our business could be similarly impacted. The costs to continuously improve the security of our solutions and reduce the likelihood of a successful attack are high and may continue to increase. Furthermore, some U.S. states and international jurisdictions have enacted laws requiring companies to notify consumers of data security breaches involving their personal data. These mandatory disclosures regarding a security breach often lead to widespread negative publicity, which may cause our customers to lose confidence in the effectiveness of the data security measures of our solutions. Any negative incidents can quickly erode trust and confidence, particularly if they result in adverse mainstream and social media publicity, governmental investigations or litigation. Though it
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is difficult to determine what, if any, harm may directly result from any specific interruption or attack, any failure to maintain performance, reliability, security and availability of our products and technical infrastructure to the satisfaction of our customers may harm our reputation, impair our ability to retain existing customers and attract new customers and expose us to legal claims and government action, each of which could have a material adverse impact on our business, results of operations and financial condition.
Expanding laws, regulations and customer requirements relating to data security and privacy may adversely affect sales of our products and result in increased compliance costs.
Our customers can use our products to collect, use and store personal or identifying information regarding their employees, customers and suppliers. Federal, state and international government bodies and agencies have adopted, are considering adopting, or may adopt laws and regulations regarding data security, privacy and the collection, use, storage and disclosure of personal information obtained from consumers and individuals. These laws and regulations could reduce the demand for our software products if we fail to design or enhance our products to enable our customers to comply with the privacy and security measures required by the legislation.
We also must comply with the policies, procedures and business requirements of our customers relating to data privacy and security, which can vary based upon the customer, the customer’s industry or location, and the product the customer selects, and which may be more restrictive than the privacy and security measures required by law or regulation. In particular, the European Union and many countries in Europe have stringent privacy laws and regulations, which may impact our ability to profitably operate in certain European countries or to offer products that meet the needs of customers subject to European Union privacy laws and regulations. Likewise, the California Consumer Privacy Act is a state law intended to enhance privacy rights and consumer protection that may impact our ability to profitably operate across the United States given that our customers’ employees may be resident in California or to offer products that meet the needs of customers subject to California privacy laws and regulations.
The costs of compliance with, and other burdens imposed by, our customers’ own requirements and the privacy and security laws and regulations that are applicable to our customers’ businesses may limit the use and adoption of our products and reduce overall demand. Non-compliance with our customers’ specific requirements may lead to termination of contracts with these customers or liabilities to the customers; non-compliance with applicable laws and regulations may lead to significant fines, penalties or liabilities.
Furthermore, privacy concerns may cause our customers’ workers to resist providing the personal data necessary to allow our customers to use our products effectively. If a customer experiences a significant data security breach involving our software products, our customers could lose confidence in our software’s ability to protect the personal information of their employees, customers and suppliers, which could cause our customers to discontinue use of our products. The loss of confidence from a significant data security breach involving our software products could hurt our reputation, cause sales and marketing challenges to existing and new customers, cause loss of market share or exacerbate competitive pressures, result in an increase in our development costs to address any potential vulnerabilities in our software products, and may result in reduced demand and revenue. Even the perception of privacy concerns, whether or not valid, may inhibit market adoption of our products in certain industries.
Domestic and international legislative and regulatory initiatives and our customers’ privacy policies and practices may adversely affect our customers’ ability to process, handle, store, use and transmit demographic and personal information from their employees, customers and suppliers, which could reduce demand for our products.
In addition to government activity, privacy advocacy groups and the technology and other industries are considering various new, additional or different self-regulatory standards that may place additional burdens on our software products. If the processing of personal information were to be curtailed in this manner, our software products would be less effective, which may reduce demand for our products and adversely affect our business.
Any failure of major elements of our products could lead to significant disruptions in our ability to serve customers, which could damage our reputation, reduce our revenues or otherwise harm our business.
Our business is dependent upon providing customers with fast, efficient and reliable services. A reduction in the performance, reliability or availability of required network infrastructure may harm our ability to distribute content to our customers, as well as our reputation and ability to attract and retain customers. Our content management software solutions and operations are susceptible to, and could be damaged or interrupted by, outages caused by fire, flood, power loss, telecommunications failure, Internet or mobile network breakdown, earthquake and similar events. Our solutions are also subject to human error, security breaches, power losses, computer viruses, break-ins, “denial of service” attacks, sabotage, intentional acts of vandalism and tampering designed to disrupt our computer systems and network communications. Our failure to protect our network against
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damage from any of these events could have a material adverse effect on our business, results of operations and financial condition.
Our operations also depend on web browsers, ISPs (Internet service providers) and mobile networks to provide our customers’ end-users with access to websites, streaming and mobile content. Many of these providers have experienced outages in the past, and could experience outages, delays and other difficulties due to system failures unrelated to our solutions. Any such outage, delay or difficulty could adversely affect our ability to effectively provide our products and services, which would harm our business.
If we lose access to third-party licenses, our software product development and production may be delayed or we may incur additional expense to modify our products or products in development.
Some of our solutions contain software licensed from third parties. Third-party licensing arrangements are subject to a number of risks and uncertainties, including:
undetected errors or unauthorized use of another person’s code in the third party’s software;
disagreement over the scope of the license and other key terms, such as royalties payable;
infringement actions brought by third-party licensees;
that third parties will create solutions that directly compete with our products; and
termination or expiration of the license.
Because of these risks, some of these licenses may not be available to us in the future on terms that are acceptable to us or allow our products to remain competitive. The loss of these licenses or the inability to maintain any of them on commercially acceptable terms could delay development of future products or impair the functionality or enhancement of existing products, leading to increased expense associated with licenses of third-party software or development of alternative software to provide comparable functionality for our existing products and modification of our existing products. Further, if we lose or are unable to maintain any of these third-party licenses or are required to modify software obtained under third-party licenses, it could delay the release of new products, delay enhancements to our existing products or delay sales of our existing products. Any delays could result in loss of competitive position, loss of sales and loss of customer confidence, which could have a material adverse effect on our business, results of operations and financial condition.
If the limited amount of open source software that is incorporated into our products were to become unavailable or if we violate the terms of open source licenses, it could adversely affect sales of our products, which could disrupt our business and harm our financial results.
Our products incorporate a limited amount of “open source” software. Open source software is made available to us and to the public by its authors or other third parties under licenses that impose certain obligations on licensees that re-distribute or make derivative works of the open source software. We may not be able to replace the functionality provided by the open source software currently incorporated in our products if that software becomes unavailable, obsolete or incompatible with future versions of our products. In addition, we must carefully monitor our compliance with the licensing requirements applicable to that open source software. If we have failed or if in the future we fail to comply with the applicable license requirements, we might lose the right to use the subject open source software. The terms of some open source licenses would require us to give our customers significant rights to open source software that is subject to those licenses and is incorporated in our products. This would include the right to obtain from us the source code form of that open source software, and the right to use, modify and distribute that open source software to others. We may be required to provide these rights to customers on a royalty-free basis. Those rights might also extend to modifications and additions we make to the subject open source software. That open source software, and those modifications and additions, also might be obtained by our competitors and used in competing products.
The enforceability and interpretation of open source licenses remain uncertain under applicable law. Unfavorable court decisions could require us to replace open source software incorporated in our products. In some cases this might require us to obtain licenses to commercial software under terms that restrict our use of that commercial software and require us to pay royalties. In some cases we might need to redesign our software products, or to discontinue the sale of our software products if a redesign could not be accomplished on a timely basis. These same consequences result if our use of any open source software or commercial software is found to infringe any intellectual property right of another party. Any of these occurrences would harm our business, operating results and financial condition.
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If our domestic or international intellectual property rights are not adequately protected, others may offer products similar to ours or independently develop the same or similar technologies or otherwise obtain access to our technology and trade secrets, which could depress our product selling prices and gross profit or result in loss of market share.
We believe that protecting our proprietary technology is important to our success and competitive positioning. In addition to common law intellectual property rights, we rely on patents, trade secrets, trademarks, copyrights, know-how, license agreements and contractual provisions to establish and protect our intellectual property rights. However, these legal means afford us only limited protection and may not adequately protect our rights or remedies to gain or keep any advantages we may have over our competitors.
Our competitors, who may have or could develop or acquire significant resources, may make substantial investments in competing technologies, or may apply for and obtain patents that will prevent, limit or interfere with our ability to develop or market our products. Further, although we do not believe that any of our products infringe on the rights of others, third parties have claimed, and may claim in the future, that our products infringe on their rights, and these third parties may assert infringement claims against us in the future.
Costly litigation may be necessary to enforce patents issued to us, to protect trade secrets or “know-how” we own, to defend us against claimed infringement of the rights of others or to determine the ownership, scope, or validity of our proprietary rights and the rights of others. Any claim of infringement against us may involve significant liabilities to third parties, could require us to seek licenses from third parties, and could prevent us from manufacturing, selling, or using our products. The occurrence of this litigation, or the effect of an adverse determination in any of this type of litigation, could have a material adverse effect on our business, financial condition and results of operations. Further, the laws of some of the countries in which our products are or may be sold may not protect our products and intellectual property to the same extent as the United States or at all. Our failure to protect or enforce our intellectual property rights could have a material adverse effect on our business, results of operations and financial condition.
Changes in laws and regulations related to the Internet or changes in the Internet infrastructure itself may diminish the demand for our products and could have a negative impact on our business.
The future success of our business depends in part upon the continued use of the Internet as a primary medium for commerce, communication and business applications. Federal, state or international government bodies or agencies have in the past adopted, and may in the future adopt, laws or regulations affecting the use of the Internet as a commercial medium. Changes in these laws or regulations could require us to modify our products in order to comply with these changes. In addition, government agencies or private organizations may begin to impose taxes, fees or other charges for accessing the Internet or commerce conducted via the Internet. These laws or charges could limit the growth of Internet-related commerce or communications generally or result in reductions in the demand for Internet-based applications such as ours. The adoption of any laws or regulations that adversely affect the growth, popularity or use of the Internet could limit the growth of the video as a mainstream communication and collaboration tool, limit the market for video content management software generally, and limit the demand for our products.
Risks Related to our Common Stock
We may experience significant quarterly and annual fluctuations in our results of operations due to a number of factors and these fluctuations may negatively impact the market price of our common stock.
Our quarterly and annual results of operations may fluctuate significantly due to a variety of factors, many of which are outside of our control. This variability may lead to volatility in our stock price as research analysts and investors respond to quarterly fluctuations and this volatility may be exacerbated by the relatively illiquid nature of our common stock. In addition, comparing our results of operations on a period-to-period basis, particularly on a sequential quarterly basis, may not be meaningful. You should not rely on our past results as an indication of our future performance. Factors that may affect our results of operations include:
the number and mix of products and solutions sold in the period;
the timing and amount of our recorded revenue, which will depend upon the mix of products and solutions selected by our customers with revenue from paid-up perpetual software licenses being recognized upon delivery, revenue from term software licenses recognized over the term of the contract, and revenue from cloud-hosted services recognized over the term of the subscription agreement;
timing of customer purchase commitments, including the impact of long sales cycles and seasonal buying patterns;
timing of customer payments, including customer decisions to pre-pay;
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variability in the size of customer purchases and the impact of large customer orders on a particular period;
the timing of major development projects and market launch of new products or improvements to existing products;
reductions in our customers’ budgets for information technology purchases and delays in their purchasing cycles, due to changing global economic or market conditions;
the impact to the marketplace of competitive products and pricing;
the timing and level of operating expenses;
the impact on revenue and expenses of acquisitions by us or by our competitors;
future accounting pronouncements or changes in our accounting policies; and
the impact of a recession or any other adverse global economic conditions on our business, including uncertainties that may cause a delay in entering into or a failure to enter into significant customer agreements.
The foregoing factors are difficult to forecast, and these, as well as other factors, could adversely affect our quarterly and annual results of operations. Failure to achieve our quarterly or annual forecasts or to meet or exceed the expectations of research analysts or investors may cause our stock price to decline abruptly and significantly.
The limited trading volume of our common stock could affect your ability to sell your shares at a satisfactory price.
We have historically experienced a limited trading volume in our common stock. A more active public market for our common stock may not develop, which could adversely affect the trading price and liquidity of our common stock. Moreover, a thin trading market for our stock could cause the market price for our common stock to fluctuate significantly more than the stock market as a whole. Without a larger float, our common stock is less liquid than the stock of companies with broader public ownership. As a result, the trading prices of our common stock have been and may continue to be more volatile. In addition, in the absence of an active public trading market, shareholders may be unable to liquidate their shares of our common stock at a satisfactory price.
Provisions of Minnesota law, our bylaws and other agreements may deter a change of control of our company and may have a possible negative effect on our stock price.
Certain provisions of Minnesota law, our bylaws and other agreements may make it more difficult for a third-party to acquire, or discourage a third-party from attempting to acquire, control of our company, including:
the provisions of Minnesota law relating to business combinations and control share acquisitions;
the provisions of our bylaws regarding the business properly brought before shareholders;
the right of our board of directors to establish more than one class or series of shares and to fix the relative rights and preferences of any such different classes or series;
the provisions of our stock incentive plan allowing for the acceleration of vesting or payments of awards granted under the plan in the event of specified events that result in a “change in control” and the provisions of our outstanding awards requiring acceleration of vesting or payments of those awards in the event of a “change in control”; and
the provisions of our agreements provide for severance payments to our executive officers and other officers and the accelerated vesting or payment of their awards in the event of certain terminations following a “change in control.”
These measures could discourage or prevent a takeover of our company or changes in our management, even if an acquisition or such changes would be beneficial to our shareholders. This may have a negative effect on the price of our common stock.
ITEM 1B. UNRESOLVED STAFF COMMENTS
None.
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ITEM 2. PROPERTIES
Our shared corporate headquarters is located in Minneapolis, Minnesota. We lease all of our facilities and do not own any real property. Qumu maintains a "Work from Wherever, Whenever" policy and, in December 2020, the Company transitioned to permanent remote work for all of its personnel. The Company closed three of its four offices due to its new "Work from Wherever, Whenever" policy. In connection with this the Company entered into flexible shared workspace arrangements, in Minneapolis, Minnesota, and London, England and Hyderabad, India. We believe that our shared facilities are suitable to meet our current and future needs, and our "Work from Wherever, Whenever" policy will allow the Company to enter new geographic markets as needed to accommodate any such growth. Two of our previous office leases, including our Burlingame, California facility which is currently used for engineering and technology data storage, will terminate in 2022 and one last lease will terminate in January 2023. At that time, all dedicated offices leases will have closed.
ITEM 3. LEGAL PROCEEDINGS
The Company is exposed to a number of asserted and unasserted legal claims encountered in the ordinary course of its business. Although the outcome of any such legal actions cannot be predicted, management believes there are no pending legal proceedings against or involving the Company for which the outcome is likely to have a material adverse effect upon its financial position or results of operations.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
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PART II
ITEM 5. MARKET FOR COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
Market Information
Qumu’s common stock is traded on the Nasdaq Capital Market under the symbol “QUMU.”
Shareholders
As of April 12, 2022, there were 85 shareholders of record of Qumu’s common stock.
Dividends
The Company did not pay a dividend in 2021 or 2020 and does not expect to pay a dividend in 2022. The payment by Qumu of dividends, if any, on its common stock in the future is subject to the discretion of the Board of Directors and will depend on Qumu’s future earnings, financial condition, capital requirements and other relevant factors.
Pursuant to the terms of the Loan and Security Agreement dated April 15, 2022, by and between the Company and Silicon Valley Bank, the Company is prohibited from making cash dividends, distributions or payments on its capital stock.
Issuer Purchases of Equity Securities
The Company’s Board of Directors has approved common stock repurchases of up to 3,500,000 shares of the Company’s common stock. The Company has implemented a Rule 10b5-1 plan in connection with the repurchase program in order to give the Company the ability to repurchase its shares at times when it otherwise might be prevented from doing so under insider trading laws or because of self-imposed blackout periods. Shares may be purchased at prevailing market prices in the open market or in private transactions, subject to market conditions, share price, trading volume and other factors. The repurchase program may be discontinued at any time. The repurchase program has been funded to date using cash on hand. During the three months ended December 31, 2021, no repurchases were made under the repurchase program. While the current authorization remains in effect, the Company expects its primary use of cash will be to fund operations in support of the Company’s goals for revenue growth and operating margin improvement.

In addition to shares purchased under the Board authorization, the Company purchases shares of common stock held by employees who wish to tender owned shares to satisfy the exercise price or tax withholding on stock option exercises or vesting of restricted stock awards. All of the share repurchase activity included in the table below for the three months ended December 31, 2021 was associated with satisfaction of the exercise price on stock option exercises and employee tax withholding requirements on stock option exercises and vesting of restricted stock awards and restricted stock units.
Information on the Company’s repurchases of its common stock during each month of the fourth quarter ended December 31, 2021, is as follows:
Monthly PeriodTotal Number of
Shares Purchased
Average Price
Paid per Share
Total Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs
Maximum Number of
Shares That May Yet Be
purchased Under the
Plans or Programs (at
end of period)
October 2021454 $2.43 — 778,365 
November 20213,152 $2.52 — 778,365 
December 20211,027 $2.31 — 778,365 
ITEM 6. [RESERVED]
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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis of our financial condition and results of operations should be read together with the section titled “Selected Financial Data” and our audited financial statements and related notes which are included elsewhere in this Annual Report on Form 10-K. Our actual results could differ materially from those anticipated in the forward-looking statements included in this discussion as a result of certain factors, including, but not limited to, those discussed in “Risk Factors” included in Item 1A in this Annual Report on Form 10-K.
Overview
The Company generates revenue through the sale of enterprise video content management software, hardware, maintenance and support, and professional and other services. Results of operations for 2021 and 2020 reflect the impact of the Company's implementation of its long-term strategic plan beginning in late 2020 as it transitions to a SaaS-first business model. This transition prioritizes the use of resources for initiatives that grow recurring cloud revenue through the acquisition of new customers from an increasingly broad target market, vertical expansion within Qumu's customer base, and conversion of existing customers from the Company's on-premise solution to its SaaS solution. Such prioritization is reflected in higher costs incurred during 2021 and 2020 for sales and marketing initiatives intended to build sales pipeline by creating engaging content, building brand visibility, securing top rankings with industry influencers and analysts, investing in top management and sales talent globally, and onboarding new channel partners with resources, training and ongoing support for immediate penetration into their client bases.
For the years ended December 31, 2021, 2020 and 2019, the Company generated revenues of $24.0 million, $29.1 million and $25.4 million, respectively.
Critical Accounting Estimates
The discussion of the Company’s financial condition and results of operations is based upon its financial statements, which are prepared in accordance with accounting principles generally accepted in the United States of America, or GAAP. The preparation of these financial statements requires management to make estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses and related disclosures. On an ongoing basis, management evaluates its estimates and assumptions. Management bases its estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that management believes to be reasonable. The Company’s actual results may differ from these estimates under different assumptions or conditions.
Management believes that the assumptions, judgments and estimates involved in the accounting for revenue recognition and warrant liability have the greatest potential impact on the Company’s consolidated financial statements; therefore, management considers these to be critical accounting estimates. A critical accounting estimate is one that is both material to the presentation of our financial statements and requires management to make difficult, subjective or complex judgments for uncertain matters that could have a material effect on the Company’s financial condition and results of operations. Accordingly, these are the estimates management believes are the most critical to aid in fully understanding and evaluating the Company’s financial condition and results of operations. For information on the Company’s significant accounting policies, see Note 1–"Nature of Business and Summary of Significant Accounting Policies" of the accompanying consolidated financial statements.
Revenue Recognition
The Company enters into sales contracts that can include various combinations of software licenses, appliances, maintenance and services, some of which are distinct and are accounted for as separate performance obligations. For contracts with multiple performance obligations, the Company allocates the transaction price of the contract to each distinct performance obligation, on a relative basis using its standalone selling price.
The Company determines the standalone selling price (SSP) for software-related elements, including professional services and software maintenance and support contracts, based on the price charged for the deliverable when sold separately. The Company estimates SSP by maximizing use of observable prices such as the prices charged to customers on a standalone basis, established prices lists, contractually stated prices, profit margins and other entity-specific factors, or by using information such as market conditions and other observable inputs. However, the selling prices of its software licenses and cloud-hosted SaaS arrangements are highly variable. Thus, the Company estimates SSP for software licenses and cloud-hosted SaaS arrangements using the residual approach, determined based on total transaction price less the SSP of other goods and services promised in the contract.
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Warrant Liability
The Company accounts for its warrants, which are derivative financial instruments, as a current liability based upon the characteristics and provisions of the instruments. The warrants were determined to be ineligible for equity classification because of provisions that allow the holder under certain circumstances, essentially the sale of the Company as defined in the warrant agreements, to receive cash payment or other consideration at the option of the holder in lieu of the Company’s common shares.
A warrant liability is recorded in the Company’s consolidated balance sheets at its fair value on the date of issuance and is revalued on each subsequent balance sheet date until such instrument is exercised or expires, with any changes in the fair value between reporting periods recorded as other income or expense. The Company estimates the fair value of this liability using option pricing models that are based on the individual characteristics of the warrants on the valuation date, which include the Company’s stock price and assumptions for expected volatility, expected life and risk-free interest rate, as well as the present value of the minimum cash payment component of the instrument for the warrants, when applicable. Changes in the assumptions used could have a material impact on the resulting fair value of each warrant. The primary inputs affecting the value of the warrant liability are the Company’s stock price and volatility in the Company’s stock price, as well as assumptions about the probability and timing of certain events, such as a change in control or future equity offerings. Increases in the fair value of the underlying stock or increases in the volatility of the stock price generally result in a corresponding increase in the fair value of the warrant liability; conversely, decreases in the fair value of the underlying stock or decreases in the volatility of the stock price generally result in a corresponding decrease in the fair value of the warrant liability.
Reclassification of Recurring Term Software License Revenue
During 2021, the Company reclassified revenue recognized for recurring term software license agreements from service revenue to software licenses and appliances revenue, similar to perpetual software licenses. These recurring term software licenses have significant standalone functionality and, subsequent to delivery of the software, Qumu’s activities do not substantively change the functionality and do not significantly affect the use of the software delivered. Amounts and percentages following the reclassification for the prior years are as follows:
 Year Ended December 31, 2020Year Ended December 31, 2019
 As ReportedAs ReclassifiedAs ReportedAs Reclassified
Software licenses and appliances$6,762 $7,547 $4,903 $6,814 
Service
Subscription, maintenance and support19,555 18,770 18,249 16,338 
Professional services and other2,755 2,755 2,210 2,210 
Total service22,310 21,525 20,459 18,548 
Total revenues$29,072 $29,072 $25,362 $25,362 
Gross profit:
Software licenses and appliances$4,234 $5,019 $2,992 $4,903 
Service16,485 15,700 15,311 13,400 
Total gross profit$20,719 $20,719 $18,303 $18,303 
Gross margin:
Software licenses and appliances62.6 %66.5 %61.0 %72.0 %
Service73.9 %72.9 %74.8 %72.2 %
Total gross margin71.3 %71.3 %72.2 %72.2 %
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Results of Operations
The percentage relationships to revenues of certain income and expense items for the years ended December 31, 2021, 2020 and 2019, and the percentage changes in these income and expense items between years, are contained in the following table:
 Percentage of RevenuesPercent Increase (Decrease)
 2021202020192020 to 20212019 to 2020
Revenues100.0 %100.0 %100.0 %(17)%15 %
Cost of revenues(25.7)(28.7)(27.8)(26)18 
Gross profit74.3 71.3 72.2 (14)13 
Operating expenses:   
Research and development35.1 28.4 29.0 12 
Sales and marketing76.9 31.1 34.3 104 
General and administrative35.8 34.6 26.8 (15)48 
Amortization of purchased intangibles2.7 2.3 3.0 (1)(13)
Total operating expenses150.5 96.4 93.1 29 19 
Operating loss(76.2)(25.1)(20.9)150 38 
Other income (expense), net6.4 (7.6)(5.3)(170)66 
Loss before income taxes(69.8)(32.7)(26.2)76 43 
Income tax expense (benefit)(1.7)(1.1)(0.8)28 58 
Net loss(68.1)%(31.6)%(25.4)%78 %43 %
Revenues
The Company generates revenue through the sale of enterprise video content management software, hardware, maintenance and support, and professional and other services. Software sales may take the form of a cloud-hosted software as a service (SaaS), recurring term software license or perpetual software license. Software licenses and appliances revenue includes sales of perpetual software licenses, recurring term software licenses and hardware. Service revenue includes SaaS subscriptions, maintenance and support, and professional and other services.
The table below describes Qumu’s revenues by product category (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Software licenses and appliances$1,186 $7,547 $6,814 $(6,361)$733 (84)%11 %
Service
Subscription, maintenance and support20,074 18,770 16,338 1,304 2,432 15 
Professional services and other2,762 2,755 2,210 545 — 25 
Total service22,836 21,525 18,548 1,311 2,977 16 
Total revenues$24,022 $29,072 $25,362 $(5,050)$3,710 (17)%15 %
Revenues can vary year to year based on the type of contract the Company enters into with each customer. The $5.1 million, or 17%, decrease in total revenues from 2020 to 2021 was primarily driven by the Company’s accelerated shift to a SaaS-first revenue model initiated in late 2020, the expected end of certain on-premise customer relationships and a large on-premises customer order in 2020. This resulted in a decrease of $6.4 million in software and appliance revenue, which primarily consisted of on-premise software and related hardware in 2020 and primarily consisted of recurring term software revenue in 2021. The $1.3 million increase in service revenues from 2020 to 2021 resulted from an increase in subscription, maintenance and support revenues due to on-premise to cloud conversions, incremental cloud customer expansion, new customers, and recurring revenue attributable to SaaS sales orders in recent quarters.
The $3.7 million, or 15%, increase in total revenues from 2019 to 2020 was primarily driven by revenue attributable to a large customer order received at the end of the first quarter 2020, resulting in increases in both software licenses and appliances revenues and service revenues, partially offset by the recognition of large term license sales in 2019 that were absent in the comparable 2020 period. Also contributing to the increase in service revenues was a $545,000, or 25%, increase in professional services revenues, which benefited from large software and appliances sales during 2020.
Future consolidated revenues will be dependent upon many factors, including the rate of adoption of the Company’s software solutions in its targeted markets and whether arrangements with customers are structured as a perpetual, term or SaaS licenses,
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which impacts the timing of revenue recognition. Other factors that will influence future consolidated revenues include the timing of customer orders and renewals, the product and service mix of customer orders, the impact of changes in economic conditions and the impact of foreign currency exchange rate fluctuations.
Gross Profit and Gross Margin
A comparison of gross profit and gross margin by revenue category is as follows (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Gross profit:
Software licenses and appliances$964 $5,019 $4,903 $(4,055)$116 (81)%%
Service16,890 15,700 13,400 1,190 2,300 17 
Total gross profit$17,854 $20,719 $18,303 $(2,865)$2,416 (14)%13 %
Gross margin:
Software licenses and appliances81.3 %66.5 %72.0 %14.8 %(5.5)%
Service74.0 %72.9 %72.2 %1.1 %0.7 %
Total gross margin74.3 %71.3 %72.2 %3.0 %(0.9)%
For the years ended December 31, 2021, 2020 and 2019, gross margins are inclusive of the impact of approximately $106,000, $286,000 and $455,000, respectively, in amortization expense associated with intangible assets. The Company had 22, 21 and 19 service personnel at December 31, 2021, 2020 and 2019, respectively.
Total gross margin percentage increased 3.0% in 2021, compared to 2020, primarily driven by a larger mix of higher margin services revenue, and an increase of 14.8% in software license and appliances gross margin, attributed to a higher mix of high margin recurring term license software revenue.
Total gross margin percentage decreased 0.9% in 2020, as compared to 2019, as software license and appliances gross margin decreased 5.5%, impacted in 2020 by a lower mix of term license revenue, which generally carries higher margins, compared to 2019.
Future gross profit margins will fluctuate quarter to quarter and will be impacted by the Company’s continued expansion into new market opportunities as well as the rate of growth and mix of the Company’s product and service offerings and foreign currency exchange rate fluctuations.
Operating Expenses
The following is a summary of operating expenses (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Operating expenses:
Research and development$8,426 $8,252 $7,360 $174 $892 %12 %
Sales and marketing18,478 9,055 8,709 9,423 346 104 
General and administrative8,596 10,059 6,787 (1,463)3,272 (15)48 
Amortization of purchased intangibles649 657 757 (8)(100)(1)(13)
Total operating expenses$36,149 $28,023 $23,613 $8,126 $4,410 29 %19 %
Operating expenses represented 151%, 96%, and 93% of revenues for 2021, 2020 and 2019, respectively. Operating expenses for 2021 increased from 2020 by $8.1 million, or 29%, primarily driven by increased costs for outside services and consulting associated with the continued implementation of the Company’s strategic plan in 2021 and higher compensation costs associated with an increased number of personnel, offset by the inclusion in the prior year of $1.6 million of transaction-related expenses related to the Company’s merger agreement and subsequent merger termination with Synacor, Inc. totaling $1.6 million in 2020. In the third quarter 2021, the Company initiated a cost-optimization program to align expenses with anticipated revenue, which included initiatives designed to reduce the Company’s cash burn rate, slow hiring and implement other cost-control measures. As part of this program, the Company incurred severance expense within operating expenses of $451,000 for 2021; the Company incurred severance expense of $647,000 and $152,000 for 2020 and 2019, respectively, relating to other cost reduction initiatives and personnel transitions and, in 2020, the departure of the Company’s chief executive officer.
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Operating expenses for 2020 increased from 2019 by $4.4 million, primarily driven by approximately $1.6 million in one-time transaction expense associated with the Company’s now terminated merger with Synacor, Inc. and approximately $917,000 in one-time non-cash office lease charges resulting from adoption of the Company’s remote work policy in the fourth quarter 2020.
The Company had 86, 81 and 86 personnel in operating activities at December 31, 2021, 2020 and 2019, respectively.
Research and development
Research and development expenses were as follows (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Compensation and employee-related$5,347 $5,553 $5,123 $(206)$430 (4)%%
Overhead and other expenses1,969 1,736 1,516 233 220 13 15 
Outside services and consulting983 823 589 160 234 19 40 
Depreciation and amortization(1)(25)100 
Equity-based compensation124 136 130 (12)(9)
Total research and development expenses$8,426 $8,252 $7,360 $174 $892 %12 %
Total research and development expenses for the years ended December 31, 2021, 2020 and 2019 represented 35%, 28% and 29% of revenues, respectively. The Company had 28, 36 and 36 research and development personnel at December 31, 2021, 2020 and 2019, respectively.
The $174,000 increase in total expenses in 2021, compared to 2020, was due to an increase in overhead and other expenses, primarily relating to cloud hosting expenses to support Qumu’s development initiatives and customers’ usage of Qumu’s cloud-based enterprise video solution, and an increase in outside services and consulting expenses resulting from higher third party development and support costs; these increases were partially offset by lower compensation and other employee-related expenses resulting from a decrease in research and development personnel. The $892,000 increase in total expenses in 2020, compared to 2019, was primarily due to increased costs related to the mix of research and development personnel, incentive compensation costs and projects to support customers’ increased usage of Qumu’s cloud-based enterprise video solution due to COVID-19.
Sales and marketing
Sales and marketing expenses were as follows (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Compensation and employee-related$12,104 $7,006 $6,822 $5,098 $184 73 %%
Overhead and other expenses1,209 826 1,022 383 (196)46 (19)
Outside services and consulting4,503 1,088 781 3,415 307 314 39 
Depreciation and amortization41 35 11 24 17 218 
Equity-based compensation621 100 73 521 27 521 37 
Total sales and marketing expenses$18,478 $9,055 $8,709 $9,423 $346 104 %%
Total sales and marketing expenses for the years ended December 31, 2021, 2020 and 2019 represented 77%, 31% and 34% of revenues, respectively. The Company had 43, 28 and 32 sales and marketing personnel at December 31, 2021, 2020 and 2019, respectively.
The $9.4 million increase in total sales and marketing expense in 2021 as compared to 2020 was primarily driven by higher compensation and employee-related expenses associated with the hiring of sales and marketing personnel as management aggressively recruited personnel to expand and augment Qumu’s existing resources with experienced SaaS sales and marketing professionals. Additionally, outside services and consulting expenses increased due to the continued execution of the Company’s strategic plan in 2021, which included costs Qumu incurred honing its updated sales enablement and messaging, launching new products and expanding its go-to-market motions, with the majority of such costs occurring in the first half of 2021. Cost-optimization measures initiated in the third quarter 2021 resulted in lower sales and marketing expense during the second half of 2021 compared to the first half of 2021. Management plans to further reduce sales and marketing expenses to
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align resources with Qumu's strategic plan in 2022. The $346,000 increase in total sales and marketing expense in 2020 as compared to 2019 was primarily driven by increased costs for outside services and consulting associated with the implementation of the Company’s strategic plan in 2020, higher compensation costs associated with changes in sales and marketing personnel, and increased commissions expense, partially offset by cost savings resulting from sales activities and customer marketing events that were conducted virtually rather than in person. Sales and marketing expenses for 2021, 2020 and 2019 included severance expense of $301,000, $145,000 and $152,000, respectively, relating to cost reduction initiatives and personnel transitions.
General and administrative
General and administrative expenses were as follows (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Compensation and employee-related$3,646 $3,578 $3,147 $68 $431 %14 %
Overhead and other expenses1,378 1,109 1,127 269 (18)24 (2)
Outside services and consulting2,137 1,670 1,584 467 86 28 
Depreciation and amortization184 256 301 (72)(45)(28)(15)
Equity-based compensation1,251 906 628 345 278 38 44 
Non-cash office lease surrender costs— 917 — (917)917 (100)n/m
Transaction-related expenses— 1,623 — (1,623)1,623 (100)n/m
Total general and administrative expenses$8,596 $10,059 $6,787 $(1,463)$3,272 (15)%48 %
n/m = not meaningful
Total general and administrative expenses for the years ended December 31, 2021, 2020 and 2019 represented 36%, 35% and 27% of revenues, respectively. The Company had 15, 17 and 18 general and administrative personnel at December 31, 2021, 2020 and 2019, respectively.
The $1.5 million decrease in total expenses in 2021 as compared to 2020 was driven primarily by inclusion in the prior year of $1.6 million of transaction-related expenses related to the Company’s merger agreement and subsequent merger termination with Synacor, Inc., $917,000 in non-cash charges resulting from the adoption of the Company’s remote work policy in the fourth quarter 2020, and $0.4 million of severance costs incurred with the departure of the Company’s chief executive officer in 2020. These decreases were partially offset by increases in outside services and consulting expenses and overhead and other expenses due to higher utilization of consultants and improvements to information systems in connection with the execution with Qumu’s long-term strategic plan during 2021. The $3.3 million increase in total expenses in 2020 as compared to 2019 was driven primarily by the transaction-related expenses, non-cash office lease surrender costs and executive severance costs noted above.
Amortization of Purchased Intangibles
Operating expenses include $649,000, $657,000 and $757,000 in 2021, 2020 and 2019, respectively, for the amortization of intangible assets acquired as part of the Company’s acquisition of Qumu, Inc. in October 2011 and Kulu Valley in October 2014. Operating expenses in 2022 are expected to include approximately $0.6 million of amortization expense associated with purchased intangibles.
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Other Income (Expense), Net
Other income (expense), net was as follows (dollars in thousands):
Year Ended December 31,Increase (Decrease)Percent Increase (Decrease)
2021202020192020 to 20212019 to 20202020 to 20212019 to 2020
Interest expense, net$(100)$(73)$(754)$(27)$681 37 %(90)%
Decrease in fair value of derivative liability37 103 — (66)103 (64)n/m
Decrease (increase) in fair value of warrant liability1,549 (1,826)(141)3,375 (1,685)(185)1,195 
Gain on sale of BriefCam, Ltd.50 — 41 50 (41)n/m(100)
Loss on extinguishment of debt— — (348)— 348 n/m(100)
Other expense, net(406)(125)408 (281)(100)225 
Total other income (expense), net$1,538 $(2,202)$(1,327)$3,740 $(875)(170)%66 %
n/m = not meaningful
Interest expense, net
The Company recognized interest expense, net, of $100,000, $73,000 and $754,000 in 2021, 2020 and 2019, respectively, primarily related to its note payable, term loans and finance leases, including the amortization of deferred financing costs. The decrease in interest expense in 2020, compared to 2019, was primarily due to a decrease in term loan debt resulting from the Company’s $4.0 million remaining principal balance payment on November 12, 2019.
Change in fair values of derivative liability and warrant liability
In conjunction with debt financings completed in October 2016 and January 2018, the Company issued two transferable warrants for the purchase of up to an aggregate of 1,239,286 shares of the Company’s common stock, of which one representing 238,583 shares remained partially unexercised and outstanding at December 31, 2021. On May 1, 2020, the Company canceled a warrant in exchange for a note payable (see Note 5–"Fair Value Measurements" of the accompanying consolidated financial statements) which contained an embedded derivative liability that is measured on a recurring basis at fair value. The Company recognized non-cash income of $37,000 for the year ended December 31, 2021 resulting from the change in fair value of the derivative liability. The derivative liability was derecognized on April 1, 2021 upon expiration of the contingent payment obligation without the contingency being triggered.
During 2021 the Company recorded non-cash income of $1.5 million and during 2020 and 2019 the Company recorded non-cash expense of $1.8 million and $141,000, respectively, resulting from the change in fair value of the warrant liability. See Note 4–"Commitments and Contingencies" of the accompanying consolidated financial statements for a description of inputs impacting changes in fair value. The non-cash expense of $1.8 million in 2020 primarily resulted from an increase in the Company’s stock price to $7.99 per share at December 31, 2020 from $2.61 per share at December 31, 2019. The non-cash income of $1.5 million in 2021 primarily resulted from a decrease in the Company’s stock price to $2.12 per share at December 31, 2021.
Gain on sale of BriefCam, Ltd.
During 2018, Canon Inc. acquired all of the outstanding shares of BriefCam, Ltd. ("BriefCam"), a privately-held Israeli company in which Qumu held convertible preferred shares. During the years ended December 31, 2021 and 2019, the Company recognized gains of $50,000 and $41,000, respectively, related to the release of cash from escrow in connection with the sale.
Loss on extinguishment of debt
On November 12, 2019, the Company paid the remaining $4.8 million on its outstanding term loan from ESW Holdings, Inc. under its term loan credit agreement dated January 12, 2018. The payment was comprised of principal of $4.0 million and accrued interest of $528,000 for the period July 19, 2018 to the payment date of November 12, 2019. The Company used a portion of the $8.2 million in net proceeds from the issuance of common stock on November 7, 2019 to fund the payment. The Company determined that the payment of principal constituted an extinguishment of debt and, as such, recognized a $348,000 loss related to the write down of $98,000 of unamortized debt discount and issuance costs and recognition of a $250,000 prepayment fee upon payment of the remaining term loan balance.
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Other expense, net
Other expense, net, includes sublease income from the Company’s subleases of $105,000 for the year ended December 31, 2019. No sublease income was recognized for the years ended December 31, 2021 and 2020.
Other expense, net, also includes a net gain on foreign currency transactions of $2,000 in 2021 and net losses on foreign currency transactions of $406,000 and $260,000 in 2020 and 2019, respectively. See “Liquidity and Capital Resources” below for a discussion of changes in cash levels.
Income Taxes
The provision for income taxes represents federal, state, and foreign income taxes or income tax benefit on income or loss. Net income tax benefit was $392,000, $306,000 and $194,000 for the years ended December 31, 2021, 2020 and 2019, respectively.
The net income tax benefit for 2021, 2020 and 2019 was impacted by the tax benefit for refundable research credits from the United Kingdom operations.
Liquidity and Capital Resources
The following table sets forth certain relevant measures of the Company’s liquidity and capital resources (in thousands):
 December 31,
 20212020
Cash and cash equivalents$20,563 $11,878 
Working capital$5,229 $(2,918)
Line of credit$5,000 $— 
Financing obligations615 481 
Operating lease liabilities618 1,289 
Note payable— 1,800 
Line of credit, financing obligations, operating lease liabilities and note payable$6,233 $3,570 
As of December 31, 2021, the Company's principal source of liquidity consisted of $20.6 million of cash and cash equivalents as compared to $11.9 million as of December 31, 2020. As of December 31, 2021, the Company had $5.0 million in outstanding principal amount of indebtedness to Wells Fargo under the Company’s revolving line of credit. Each reporting period, the Company assesses its ability to meet its future contractual obligations and other conditions and events that may impact its liquidity.
Going Concern Considerations
As of December 31, 2021, our principal source of liquidity consisted of $20.6 million of cash and cash equivalents and potential availability under our Wells Fargo line of credit that had a maturity of January 2023. Additionally, we have experienced recurring operating losses and negative cash flows from operating activities.
In February 2022, our board of directors adopted an operating plan designed to accelerate cash flow break even operations and continue to support the pivot from primarily a direct sales strategy to a targeted channel-led strategy. As part of the board approved operating plan, we implemented a cost optimization program that is in addition to the cash management actions we took in 2021.
Our capital needs are based upon management estimates as to future revenue and expense, which involves significant judgment. The success of the operating plan is dependent upon anticipated growth through Qumu's channel sales partners in the second half of 2022 and achieving and maintaining an expense structure that is aligned with our revenue and cash flows. The focus on driving sales through Qumu’s channel sales partners is a relatively new element of our sales strategy and management currently has limited sales pipeline visibility. Additionally, maintaining an aligned expense structure requires that we accurately forecast revenue and cash flow so that our management can take timely action to reduce expenses in proportion to and concurrently with any shortfalls in revenue and cash flow.
As part of our board-approved operating plan, on April 15, 2022, we entered into a Loan and Security Agreement (the “SVB Agreement”) with Silicon Valley Bank providing for a revolving line of credit having a maturity of April 2024. The maximum availability for borrowing under the SVB Agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus a non-formula amount of $2.5 million. The non-formula amount will be eliminated from availability under the line of credit at the earlier of April 30, 2023 or the date on which our net cash, as defined, is less
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than $5.0 million. No amounts are outstanding under the SVB Agreement as of April 15, 2022. The SVB Agreement requires us to maintain an adjusted quick ratio greater than or equal to 1.25 to 1.00. The adjusted quick ratio is the ratio of (a) unrestricted cash and cash equivalents in SVB deposit accounts or securities accounts plus net billed accounts receivable and (b) the sum of current liabilities less the current portion of deferred revenue. Our monthly operations and resulting adjusted quick ratio are subject to significant fluctuations due to a variety of factors, many of which are outside of our control, and negative operating results may cause non-compliance with the adjusted quick ratio.
Based on management's sensitivity analysis of liquidity requirements, should the execution of its plans generate the financial results consistent with the February 2022 board-approved operating plan, the Company expects it will be able to maintain current operations and meet anticipated capital expenditure requirements for at least the next twelve months through any cash flows generated from current operations, cash reserves, and additional resources, including the availability of borrowings on the Company's revolving credit facility pursuant to the SVB Agreement.
However, if Qumu’s revenue growth is significantly lower than anticipated and Qumu does not actively manage expenses and cash consumption in advance of these significant revenue shortfalls, Qumu will need additional capital to fund its business plan and under those circumstances, borrowing under our line of credit with SVB may be limited due to borrowing base availability or covenant non-compliance. Our cash resources and the limitations under the SVB Agreement on our available borrowing present the risk that we will not have sufficient cash available in the amount or at the time we need it to fund our ongoing operations and execute our business plan over the next twelve months.
Accordingly, our history of losses and our cash resources available to execute our business plan over the next twelve months raise substantial doubt about our ability to continue as a going concern.
Management’s plans to address the doubt regarding the Company’s ability to continue as a going concern include positioning the targeted channel-led strategy for success through efforts to expand the number of high quality channel partners, educating channel partners on the Company’s platform, tools and differentiated features, and providing performance-based incentives to channel partners to accelerate customer deals, as well as continuous assessment of the sales pipeline to forecast SaaS revenue growth driven by new customer and expansion bookings sourced through the channel. Additionally, management will actively monitor eligible accounts for the purposes of the SVB Agreement borrowing base calculation and monitor doubtful accounts and write-offs of accounts receivable, which have historically been minimal. To the extent that increasing traction in the channel-led strategy is not realized, management would continue to manage its cost optimization program to further align expenditures with the timing and amount of cash receipts from new sales and renewals of existing sales contracts. These cost optimization measures may include reductions in the Company's personnel, reduced utilization of contractors, and decreases in other discretionary spend.
The Company may also increase its cash resources by drawing on the SVB line of credit to the extent of any availability. To the extent we require additional capital, we may seek capital by refinancing our existing line of credit or from offering of our equity securities or both. If the Company experiences a significant shortfall in performance as compared to plan and also is unable to secure additional capital in a sufficient amount or on acceptable terms, management may be required to implement more significant cost reduction and other cash-focused measures to manage liquidity and the Company may have to significantly delay, scale back, or cease operations, in part or in full.
The accompanying consolidated financial statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets, and satisfaction of liabilities and commitments in the normal course of business. The consolidated financial statements do not include any adjustments that might result from the outcome of the going concern uncertainty. If the Company cannot continue as a going concern, adjustments to the carrying values and classification of its assets and liabilities and the reported amounts of income and expenses could be required and could be material.
Cash and Cash Equivalents
As of December 31, 2021, the Company's principal source of liquidity consisted of $20.6 million of cash and cash equivalents as compared to $11.9 million as of December 31, 2020. As of December 31, 2021, the Company had $5.0 million in outstanding principal amount of indebtedness to Wells Fargo under the Company’s revolving line of credit, which was subsequently repaid in full on April 12, 2022.
The Company's primary sources of cash and cash equivalents during 2021 were proceeds from the issuance of common stock, cash generated from operations, and proceeds from the Company’s line of credit with Wells Fargo that was replaced on April 15, 2022 by a line of credit from Silicon Valley Bank. The Company’s cash generated from operations has been cash collections from sales of products and services to customers. The Company expects cash inflows from operations to be affected by increases or decreases in sales and timing of collections.
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The Company’s primary use of cash has been for personnel costs and outside service providers, other operating expenses, debt extinguishment, payment of royalties associated with third-party software licenses and purchases of equipment to fulfill customer orders. The Company expects its use of cash to be affected by fluctuations in revenues, personnel costs and outside service providers as the Company continues to support the growth of the business, which is expected to be impacted in the future by the Company’s cost-optimization program initiated in the third quarter 2021. The Company additionally expects to use cash to renew internal-use software subscriptions of approximately $682,000 in 2022 as well as to remit in the fourth quarter of 2022 approximately $160,000 of payroll tax withholdings deferred under the provisions of the Coronavirus Aid, Relief, and Economic Security Act (the "CARES Act").
The amount of cash and cash equivalents held by the Company’s international subsidiaries that is available to fund domestic operations upon repatriation was $1.3 million as of December 31, 2021. The repatriation of cash and cash equivalents held by the Company's international subsidiaries would not result in an adverse tax impact on cash given that the future tax consequences of repatriation are expected to be insignificant.
Working Capital
At December 31, 2021, the Company had aggregate working capital of $5.2 million, compared to negative working capital of $2.9 million at December 31, 2020. Working capital includes current deferred revenue of $10.9 million and $12.9 million at December 31, 2021 and 2020, respectively. The increase in working capital as of December 31, 2021, as compared to December 31, 2020, was primarily due to $23.1 million net proceeds from the public offering in the first quarter 2021, a $5.0 million draw on the Company’s line of credit in the fourth quarter 2021 and cash receipts from customers, offset by disbursements made to vendors.
Other
In the fourth quarter 2021, the Company drew $5.0 million on its Wells Fargo line of credit entered into on January 15, 2021. Financing obligations as of December 31, 2021 and 2020 primarily consisted of financed insurance premiums and finance leases related to the acquisition of computer and network equipment. Operating lease liabilities consists of liabilities related to the Company’s office leases. The note payable to ESW Holdings, Inc., which was non-interest bearing having a face amount of $1.83 million and maturing on April 1, 2021, was repaid upon the Company’s closing of the Wells Fargo revolving credit facility in January 2021. This initial draw on the Wells Fargo line of credit was repaid within the first quarter 2021. The Wells Fargo line of credit was paid in full on April 12, 2022 in anticipation of the line of credit with Silicon Valley Bank entered into on April 15, 2022.
Summary of Cash Flows. A summary of cash flows is as follows (in thousands):
Year Ended December 31,
202120202019
Cash flows from (used in):   
Operating activities$(17,408)$1,570 $(1,538)
Investing activities(189)(128)(127)
Financing activities26,276 (120)3,602 
Effect of exchange rate changes on cash(83)66 
Net change in cash and cash equivalents$8,685 $1,239 $2,003 
Operating activities
Net cash used in operating activities was $17.4 million for 2021 compared to net cash provided by operating activities of $1.6 million in 2020. The cash used in operations resulted primarily from costs the Company incurred in connection with the implementation of its long-term strategic plan beginning in late 2020 as it transitions to a SaaS-first business model. Impacting cash used in operations in 2021 was a net loss of $16.4 million and a decrease in deferred revenue of $4.0 million. The operating cash flows for the 2020 were favorably impacted by the change in deferred revenue, offset by the net loss for 2020.
Investing activities
Net cash used in investing activities for the purchases of property and equipment totaled $239,000, $128,000 and $168,000 in 2021, 2020 and 2019, respectively. Net cash provided by investing activities from the sale of the Company’s investment in BriefCam totaled $50,000 in 2021 and $41,000 in 2019.
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Financing activities
Financing activities provided net cash of $26.3 million in 2021, primarily consisting of $23.1 million in net proceeds from the issuance of common stock in January 2021 and proceeds from the Company’s line of credit of $5.0 million. Financing activities used net cash of $120,000 in 2020, primarily impacted by principal payments on finance leases and other financing obligations, offset by net proceeds from issuance of common stock under employee stock plans. During 2019, financing activities provided net cash of $3.6 million in 2019, primarily consisting $8.2 million in net proceeds from the issuance of common stock, partially offset by cash used for payments on the Company’s term note, finance leases and other financing obligations; financing cash outflows included a principal payment of $4.0 million, accrued interest of $528,000 for the period July 19, 2018 to the payment date of November 12, 2019, and prepayment fee of $250,000 on the outstanding term loan with ESW Holdings, Inc. Additionally, during 2019, the Company made principal payments of $320,000 on finance leases and other financing obligations.
Since October 2010, the Company’s Board of Directors has approved common stock repurchases of up to 3,500,000 shares. Shares may be purchased at prevailing market prices in the open market or in private transactions, subject to market conditions, share price, trading volume and other factors. The repurchase program has been funded to date using cash on hand and may be discontinued at any time. The Company did not repurchase any shares of its common stock under the repurchase program during the years ended December 31, 2021, 2020 and 2019. As of December 31, 2021, the Company had 778,365 shares available for repurchase under the authorizations. While the current authorization remains in effect, the Company expects its primary use of cash will be to fund operations in support of the Company’s goals for revenue growth and operating margin improvement associated with the Company's transition to a SaaS-first company.
The Company did not declare or pay any dividends during the years ended December 31, 2021, 2020 and 2019.
Other Factors Affecting Liquidity and Capital Resources
Wells Fargo Credit Facility
On January 15, 2021, the Company entered into a Loan and Security Agreement with Wells Fargo Bank, National Association (the “Wells Fargo line of credit”), providing for a revolving line of credit. Pursuant to the Wells Fargo line of credit, the Company granted a security interest in substantially all of its properties, right and assets (including certain equity interest of the Company’s subsidiaries). As of December 31, 2021, the Company maintained an outstanding principal balance on the revolving line of $5.0 million and was in compliance with its covenants. The Wells Fargo line of credit had a maturity date of January 15, 2023. The Wells Fargo line of credit was repaid in full and terminated on April 12, 2022.
Silicon Valley Bank Credit Facility
On April 15, 2022, the Company entered into a Loan and Security Agreement (the “SVB Agreement”) with Silicon Valley Bank providing for a $7.5 million revolving line of credit. The maximum availability for borrowing under the SVB Agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus a non-formula amount of $2.5 million. The non-formula amount will be eliminated from availability under the line of credit at the earlier of April 30, 2023 or the date on which our net cash, as defined, is less than $5.0 million. The maturity of the SVB Agreement is April 15, 2024. No amounts are outstanding under the SVB Agreement as of April 15, 2022.
Any borrowings under the SVB Agreement bear interest based on an interest rate dependent on Net Cash of above or below $5.0 million. Net Cash is defined as (a) the Company's cash maintained with Silicon Valley Bank less (b) the outstanding line of credit balance. If Net Cash is greater than $5.0 million, then the interest rate is the "prime rate" as published in The Wall Street Journal ("WSJ") for the relevant period plus 1.50%. If cash liquidity is less than $5.0 million, then the interest rate is the WSJ prime rate plus 2.00%. The SVB Agreement contains certain reporting requirements, conditions, and covenants, including a covenant requiring the Company to maintain an adjusted quick ratio greater than or equal to 1.25 to 1.00. The adjusted quick ratio is the ratio of (a) unrestricted cash and cash equivalents in SVB deposit accounts or securities accounts plus net billed accounts receivable and (b) the sum of current liabilities less the current portion of deferred revenue.
Recently Adopted Accounting Standards and Recently Issued Accounting Standards Not Yet Adopted
For information about our recently adopted accounting standards and recently issued accounting standards not yet adopted, see Note 1 of the accompanying Notes to Consolidated Financial Statements in Part II, Item 8 of this Annual Report on Form 10-K.
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
As a smaller reporting company, the Company is not required to provide information typically disclosed under this item.
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Table of Contents
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Financial Statements
Page in Annual
Report on Form 10-K
For Year Ended
December 31, 2021
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Table of Contents
Report of Independent Registered Public Accounting Firm
To the Stockholders and Board of Directors
Qumu Corporation
Opinion on the Consolidated Financial Statements
We have audited the accompanying consolidated balance sheet of Qumu Corporation and subsidiaries (the Company) as of December 31, 2021, the related consolidated statements of operations, comprehensive income (loss), stockholders’ equity, and cash flows for the year then ended, and the related notes (collectively, the consolidated financial statements). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2021, and the results of its operations and its cash flows for the year then ended, in conformity with U.S. generally accepted accounting principles.
Going Concern
The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the consolidated financial statements, the Company has experienced recurring operating losses and its cash resources available to execute its business plan over the next twelve months raise substantial doubt about its ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 1. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
Basis for Opinion
These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audit, we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our audit included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audit provides a reasonable basis for our opinion.
Critical Audit Matters
The critical audit matters communicated below are matters arising from the current period audit of the consolidated financial statements that were communicated or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.
Allocation of revenue to performance obligations
As discussed in Note 7 to the consolidated financial statements, the Company’s contracts with customers typically contain promises to transfer multiple products and services. The Company allocates the transaction price to the distinct performance obligations based on their relative standalone selling prices (SSPs). The Company estimates the SSPs by maximizing use of observable prices, however, the selling prices of its software licenses and cloud-hosted software as a service (SaaS) arrangements are highly variable. Thus, the Company estimates the SSPs for software licenses and cloud-hosted SaaS arrangements using the residual approach, determined based on total transaction price less the SSPs of other goods and services promised in the contract. The Company reported $24.0 million of total revenues for the year ended December 31, 2021.
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We identified the evaluation of the allocation of revenue to performance obligations as a critical audit matter. Specifically, subjective auditor judgment was required to evaluate (1) the determination that the selling prices of the Company’s software licenses and cloud-hosted SaaS arrangements are highly variable and meet the criteria for estimating the SSP using the residual approach, and (2) the SSPs of maintenance and support, professional services, and hardware.
The following are the primary procedures we performed to address this critical audit matter. We evaluated the design of certain internal controls over the Company’s process to allocate revenue to performance obligations. This included controls related to the determination (1) that the selling prices of the Company’s software licenses and cloud-hosted SaaS arrangements are highly variable and meet the criteria for estimating the SSP using the residual approach, and (2) of the SPPs of maintenance and support, professional services, and hardware. We obtained and inspected the Company’s analysis of the selling prices of its software and cloud-based SaaS arrangements used to determine that their prices were highly variable. We evaluated that analysis by:
assessing the extent of standalone sales of software and cloud-based SaaS arrangements
obtaining and inspecting third party information on market conditions
obtaining and inspecting the Company’s pricing strategies, objectives, and practices.
We obtained and inspected the Company’s analyses used to determine the SSPs of maintenance and support, professional services, and hardware. We compared a selection of selling prices in each of those analyses to executed customer contracts of standalone sales of those items or other observable market transactions. For a sample of software license, cloud-based SaaS arrangements, maintenance and support, and professional services revenue transactions, we compared:
the amounts recorded in the financial statements to the Company’s contract evaluation used to determine the relative SSPs of each performance obligation
the contract terms used in the contract evaluation to executed customer contracts
the SSPs for each performance obligation in the contract evaluation to the Company’s analyses of their standalone selling prices.
Evaluation of the Company’s ability to continue as a going concern
As discussed in Notes 1 and 15 to the consolidated financial statements, the Company has experienced recurring operating losses and negative cash flows from operating activities. Additionally, the Company's line of credit under its credit agreement with Wells Fargo Bank, National Association (Wells Fargo) had a maturity date of January 15, 2023. As part of a board-approved plan, subsequent to December 31, 2021, the Company paid the outstanding balance on its line of credit with Wells Fargo, terminated the Wells Fargo credit agreement, and entered into a new line of credit which matures in April 2024 under a loan and security agreement with Silicon Valley Bank (SVB). The maximum availability for borrowing under the SVB agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus $2.5 million. The $2.5 million will be eliminated from availability under the line of credit at the earlier of April 30, 2023 or the date on which net cash, as defined, is less than $5.0 million.
We identified the evaluation of the Company’s ability to continue as a going concern as a critical audit matter. Specifically, a high degree of auditor judgment was required to evaluate the Company’s intent and ability to carry out particular courses of action to achieve its future revenue and cost estimates. In addition, a high degree of auditor judgment was required to evaluate the Company’s projected borrowing limit under its credit agreement with SVB.
The following are the primary procedures we performed to address this critical audit matter. We evaluated the design of an internal control related to the Company’s evaluation of its ability to continue as a going concern, including its estimation of future revenue and costs. To evaluate the Company’s ability to estimate future revenue and cost, we compared the Company’s historical projected revenue and cost estimates to actual results. To evaluate future revenue and cost estimates, we compared them to (1) historical results, (2) the Company’s written plans that were approved by the Board of Directors, and (3) the Company’s results of operations and financial position for periods after year-end. We performed sensitivity analysis over future revenue estimates to assess the effect of reasonably likely outcomes on the Company’s financial condition. We obtained and inspected a selection of new and expanded customer contracts that were signed after year-end and compared them to the Company’s written plans. We evaluated the Company’s future cost estimates by assessing whether the Company’s plans require the action of third parties. We obtained and
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inspected the Company’s credit agreement with Silicon Valley Bank that was signed after year-end. We assessed the Company’s projected borrowing limit and projected compliance with the terms of the credit agreement using the written plans that were approved by the Board of Directors and our sensitivity analysis.

/s/ KPMG LLP

We have served as the Company’s auditor since 2021.

Minneapolis, Minnesota
April 15, 2022
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Report of Independent Registered Public Accounting Firm
To the Stockholders and Board of Directors
Qumu Corporation
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Qumu Corporation and its subsidiaries (the Company) as of December 31, 2020 and 2019, the related consolidated statements of operations, comprehensive income (loss), stockholders’ equity and cash flows, for the years then ended, and the related notes to the consolidated financial statements (collectively, the financial statements). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2020 and 2019, and the results of its operations and its cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ RSM US LLP
We served as the Company’s auditor from 2019 to 2020. 
Minneapolis, Minnesota
March 9, 2021
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QUMU CORPORATION AND SUBSIDIARIES
Consolidated Balance Sheets
(In thousands, except share data)
December 31,
20212020
Assets
Current assets:
Cash and cash equivalents$20,563 $11,878 
Receivables, net3,709 5,612 
Contract assets446 467 
Income tax receivable556 479 
Prepaid expenses and other current assets2,184 2,302 
Total current assets27,458 20,738 
Property and equipment, net337 249 
Right of use assets – operating leases146 332 
Intangible assets, net1,388 2,143 
Goodwill7,388 7,455 
Deferred income taxes, non-current17 19 
Other assets, non-current362 490 
Total assets$37,096 $31,426 
Liabilities and Stockholders’ Equity  
Current liabilities:  
Accounts payable and other accrued liabilities$2,742 $2,705 
Accrued compensation1,725 2,145 
Operating lease liabilities597 735 
Deferred revenue10,862 12,918 
Financing obligations5,502 406 
Note payable— 1,800 
Derivative liability— 37 
Warrant liability801 2,910 
Total current liabilities22,229 23,656 
Long-term liabilities:  
Deferred revenue, non-current1,507 3,488 
Income taxes payable, non-current630 608 
Operating lease liabilities, non-current21 554 
Financing obligations, non-current113 75 
Other non-current liabilities— 160 
Total long-term liabilities2,271 4,885 
Total liabilities24,500 28,541 
Commitments and contingencies (Note 4)
Stockholders’ equity:  
Preferred stock, $0.01 par value, authorized 250,000 shares, no shares issued and outstanding
— — 
Common stock, $0.01 par value, authorized 29,750,000 shares, issued and outstanding 17,786,959 and 13,780,823, respectively
178 138 
Additional paid-in capital105,655 79,489 
Accumulated deficit(90,693)(74,328)
Accumulated other comprehensive loss(2,544)(2,414)
Total stockholders’ equity12,596 2,885 
Total liabilities and stockholders’ equity$37,096 $31,426 
See accompanying notes to consolidated financial statements.
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QUMU CORPORATION AND SUBSIDIARIES
Consolidated Statements of Operations
(In thousands, except per share data)
Year Ended December 31,
202120202019
Revenues:   
Software licenses and appliances$1,186 $7,547 $6,814 
Service22,836 21,525 18,548 
Total revenues24,022 29,072 25,362 
Cost of revenues:   
Software licenses and appliances222 2,528 1,911 
Service5,946 5,825 5,148 
Total cost of revenues6,168 8,353 7,059 
Gross profit17,854 20,719 18,303 
Operating expenses:   
Research and development8,426 8,252 7,360 
Sales and marketing18,478 9,055 8,709 
General and administrative8,596 10,059 6,787 
Amortization of purchased intangibles649 657 757 
Total operating expenses36,149 28,023 23,613 
Operating loss(18,295)(7,304)(5,310)
Other income (expense):   
Interest expense, net(100)(73)(754)
Decrease in fair value of derivative liability37 103 — 
Decrease (increase) in fair value of warrant liability1,549 (1,826)(141)
Gain on sale of BriefCam, Ltd.50 — 41 
Loss on extinguishment of debt— — (348)
Other expense, net(406)(125)
Total other income (expense), net1,538 (2,202)(1,327)
Loss before income taxes(16,757)(9,506)(6,637)
Income tax benefit(392)(306)(194)
Net loss$(16,365)$(9,200)$(6,443)
Net loss per share – basic:
Net loss per share – basic$(0.93)$(0.68)$(0.62)
Weighted average shares outstanding – basic17,514 13,612 10,395 
Net loss per share – diluted:
Loss attributable to common shareholders$(17,913)$(9,494)$(6,548)
Net loss per share – diluted$(1.01)$(0.70)$(0.63)
Weighted average shares outstanding – diluted17,650 13,627 10,414 
See accompanying notes to consolidated financial statements.

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QUMU CORPORATION AND SUBSIDIARIES
Consolidated Statements of Comprehensive Income (Loss)
(In thousands)
Year Ended December 31,
202120202019
Net loss$(16,365)$(9,200)$(6,443)
Other comprehensive income (loss): 
Net change in foreign currency translation adjustments(130)447 427 
Total comprehensive loss$(16,495)$(8,753)$(6,016)

See accompanying notes to consolidated financial statements.


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QUMU CORPORATION AND SUBSIDIARIES
Consolidated Statements of Stockholders’ Equity
(In thousands)
Common StockAdditional
Paid-in
Capital
Retained
Earnings
(Accum
Deficit)
Accumulated
Other
Comprehensive
Income (Loss)
Total
 SharesAmount
Balance at December 31, 20189,624 $96 $69,072 $(58,875)$(3,288)$7,005 
Adoption of ASC Topic 842— — — 190 — 190 
Net loss— — — (6,443)— (6,443)
Other comprehensive income, net of taxes— — — — 427 427 
Issuance of common stock, net of issuance costs3,652 37 8,164 — — 8,201 
Issuance of stock under employee stock plan, net of forfeitures304 43 — — 46 
Redemption of stock related to tax withholdings on employee stock plan issuances(27)— (75)— — (75)
Stock-based compensation— — 857 — — 857 
Balance at December 31, 201913,553 $136 $78,061 $(65,128)$(2,861)$10,208 
Net loss— — — (9,200)— (9,200)
Other comprehensive income, net of taxes— — — — 447 447 
Issuance of stock under employee stock plan, net of forfeitures284 438 — — 440 
Redemption of stock related to tax withholdings on employee stock plan issuances(57)— (188)— — (188)
Stock-based compensation— — 1,178 — — 1,178 
Balance at December 31, 202013,780 $138 $79,489 $(74,328)$(2,414)$2,885 
Net loss— $— $— $(16,365)$(16,365)
Other comprehensive income, net of taxes— — — — (130)(130)
Issuance of common stock, net of issuance costs3,709 37 23,048 — — 23,085 
Issuance of common stock related to exercise of warrant50 — 560 — — 560 
Issuance of stock under employee stock plan, net of forfeitures267 542 — — 545 
Redemption of stock related to tax withholdings on employee stock plan issuances(19)— (51)— — (51)
Stock-based compensation— — 2,067 — — 2,067 
Balance at December 31, 202117,787 $178 $105,655 $(90,693)$(2,544)$12,596 


See accompanying notes to consolidated financial statements.
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QUMU CORPORATION AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(In thousands)
Year Ended December 31,
202120202019
Operating activities:   
Net loss$(16,365)$(9,200)$(6,443)
Adjustments to reconcile net loss to net cash provided by (used in) continuing operating activities:   
Depreciation and amortization983 1,518 1,526 
Loss on disposal of property and equipment— — 
Stock-based compensation2,067 1,178 857 
Accretion of debt discount and issuance costs40 85 471 
Loss on debt extinguishment— — 348 
Gain on sale of BriefCam, Ltd.(50)— (41)
Gain on lease modification— — (21)
Decrease in fair value of derivative liability(37)(103)— 
Increase (decrease) in fair value of warrant liability(1,549)1,826 141 
Deferred income taxes31 
Changes in operating assets and liabilities:
Receivables1,911 (938)1,720 
Contract assets21 645 (604)
Income taxes receivable / payable(50)(102)13 
Prepaid expenses and other assets752 157 522 
Accounts payable and other accrued liabilities(530)682 174 
Accrued compensation(419)972 (389)
Deferred revenue(4,029)4,688 181 
Other non-current liabilities(160)160 (24)
Net cash provided by (used in) operating activities(17,408)1,570 (1,538)
Investing activities:   
Proceeds from sale of BriefCam, Ltd.50 — 41 
Purchases of property and equipment(239)(128)(168)
Net cash used in investing activities(189)(128)(127)
Financing activities:   
Proceeds from line of credit6,840 — — 
Payment on line of credit(1,840)— — 
Principal payments on term loans(1,833)— (4,000)
Principal payments on financing obligations(445)(372)(320)
Payments for term loan, warrant issuance and debt extinguishment costs(25)— (250)
Proceeds from common stock issuance23,085 — 8,201 
Proceeds from issuance of common stock under employee stock plans545 440 46 
Common stock repurchases to settle employee tax withholding liability(51)(188)(75)
Net cash provided by (used in) financing activities26,276 (120)3,602 
Effect of exchange rate changes on cash(83)66 
Net increase in cash and cash equivalents8,685 1,239 2,003 
Cash and cash equivalents, beginning of year11,878 10,639 8,636 
Cash and cash equivalents, end of year$20,563 $11,878 $10,639 

See accompanying notes to consolidated financial statements.
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QUMU CORPORATION AND SUBSIDIARIES
Consolidated Statements of Cash Flows
Supplemental Cash Flow Disclosures
(In thousands)
Years Ended December 31,
202120202019
Supplemental disclosures of net cash paid (received) during the year:   
Income taxes$(338)$(248)$(293)
Interest$54 $14 $546 
Non-cash investing and financing activities:
Financing obligations related to prepaid expenses and other assets$496 $511 $203 
Financing obligations related to property and equipment$83 $102 $148 
Reclassification from warrant liability to additional paid-in capital for non-cash exercise$560 $— $— 

See accompanying notes to consolidated financial statements.
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Table of Contents
QUMU CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1) Nature of Business and Summary of Significant Accounting Policies
Nature of Business
Qumu Corporation ("Qumu" or the "Company") provides the software solutions to create, manage, secure, distribute and measure the success of live and on-demand video for the enterprise. The Qumu platform enables global organizations to drive employee engagement, increase access to video, and modernize the workplace by providing a more efficient and effective way to share knowledge. The world’s largest organizations leverage the Qumu platform for a variety of cloud, on-premise and hybrid deployments. Use cases including self-service webcasting, sales enablement, internal communications, product training, regulatory compliance and customer engagement. The Company markets its products to customers primarily in North America, Europe and Asia.
The Company views its operations and manages its business as one segment and one reporting unit. Factors used to identify the Company’s single operating segment and reporting unit include the financial information available for evaluation by the chief operating decision maker in making decisions about how to allocate resources and assess performance. The Company markets its products and services through regional sales representatives and independent distributors in the United States and international markets.
Principles of Consolidation
The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated.
Reclassification
Certain reclassifications have been made to prior period revenue in order to conform to the current period presentation. During the year ended December 31, 2021, the Company reclassified revenue recognized for term software license agreements from service revenue to software licenses and appliances revenue, similar to perpetual software licenses. These term software licenses have significant standalone functionality and, subsequent to delivery of the software, Qumu’s activities do not substantively change the functionality and do not significantly affect the use of the software delivered. The reclassifications had no effect on previously reported stockholders’ equity, net loss or net cash flows.
Revenue for the years ended December 31, 2020 and 2019 as reported and as reclassified were as follows:
 Year Ended December 31, 2020Year Ended December 31, 2019
 As ReportedAs ReclassifiedAs ReportedAs Reclassified
Software licenses and appliances$6,762 $7,547 $4,903 $6,814 
Service
Subscription, maintenance and support19,555 18,770 18,249 16,338 
Professional services and other2,755 2,755 2,210 2,210 
Total service22,310 21,525 20,459 18,548 
Total revenues$29,072 $29,072 $25,362 $25,362 
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Liquidity and Going Concern Considerations
As of December 31, 2021, the Company's principal source of liquidity consisted of $20.6 million of cash and cash equivalents and potential availability under its Wells Fargo line of credit that had a maturity of January 2023. Additionally, the Company has experienced recurring operating losses and negative cash flows from operating activities.
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In February 2022, the Company's board of directors adopted an operating plan designed to accelerate cash flow break even operations and continue to support the pivot from primarily a direct sales strategy to a targeted channel-led strategy. As part of the board approved operating plan, the Company implemented a cost optimization program that is in addition to the cash management actions the Company took in 2021.
The Company's capital needs are based upon management estimates as to future revenue and expense, which involves significant judgment. The success of the operating plan is dependent upon anticipated growth through Qumu's channel sales partners in the second half of 2022 and achieving and maintaining an expense structure that is aligned with management's revenue and cash flows. The focus on driving sales through Qumu’s channel sales partners is a relatively new element of the Company's sales strategy and management currently has limited sales pipeline visibility. Additionally, maintaining an aligned expense structure requires that management accurately forecast revenue and cash flow so that it can take timely action to reduce expenses in proportion to and concurrently with any shortfalls in revenue and cash flow.
As part of the Company's board-approved operating plan, on April 15, 2022, the Qumu entered into a Loan and Security Agreement (the “SVB Agreement”) with Silicon Valley Bank providing for a revolving line of credit having a maturity of April 2024. The maximum availability for borrowing under the SVB Agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus a non-formula amount of $2.5 million. The non-formula amount will be eliminated from availability under the line of credit at the earlier of April 30, 2023 or the date on which the Company's net cash, as defined, is less than $5.0 million. No amounts are outstanding under the SVB Agreement as of April 15, 2022. The SVB Agreement requires the Company to maintain an adjusted quick ratio greater than or equal to 1.25 to 1.00. The adjusted quick ratio is the ratio of (a) unrestricted cash and cash equivalents in SVB deposit accounts or securities accounts plus net billed accounts receivable and (b) the sum of current liabilities less the current portion of deferred revenue. The Company's monthly operations and resulting adjusted quick ratio are subject to significant fluctuations due to a variety of factors, many of which are outside of management's control, and negative operating results may cause non-compliance with the adjusted quick ratio.
Based on management's sensitivity analysis of liquidity requirements, should the execution of its plans generate the financial results consistent with the February 2022 board-approved operating plan, the Company expects it will be able to maintain current operations and meet anticipated capital expenditure requirements for at least the next twelve months through any cash flows generated from current operations, cash reserves, and additional resources, including the availability of borrowings on the Company's revolving credit facility pursuant to the SVB Agreement.
However, if Qumu’s revenue growth is significantly lower than anticipated and Qumu does not actively manage expenses and cash consumption in advance of these significant revenue shortfalls, the Company will need additional capital to fund its business plan and under those circumstances, borrowing under its line of credit with SVB may be limited due to borrowing base availability or covenant non-compliance. The Company's cash resources and the limitations under the SVB Agreement on its available borrowing present the risk that the Company will not have sufficient cash available in the amount or at the time it needs it to fund its ongoing operations and execute its business plan over the next twelve months.
Accordingly, the Company's history of losses and its cash resources available to execute its business plan over the next twelve months raise substantial doubt about the Company's ability to continue as a going concern.
Management’s plans to address the doubt regarding the Company’s ability to continue as a going concern include positioning the targeted channel-led strategy for success through efforts to expand the number of high quality channel partners, educating channel partners on the Company’s platform, tools and differentiated features, and providing performance-based incentives to channel partners to accelerate customer deals, as well as continuous assessment of the sales pipeline to forecast SaaS revenue growth driven by new customer and expansion bookings sourced through the channel. Additionally, management will actively monitor eligible accounts for the purposes of the SVB Agreement borrowing base calculation and monitor doubtful accounts and write-offs of accounts receivable, which have historically been minimal. To the extent that increasing traction in the channel-led strategy is not realized, management would continue to manage its cost optimization program to further align expenditures with the timing and amount of cash receipts from new sales and renewals of existing sales contracts. These cost optimization measures may include reductions in the Company's personnel, reduced utilization of contractors, and decreases in other discretionary spend.
The Company may also increase its cash resources by drawing on the SVB line of credit to the extent of any availability. To the extent the Company requires additional capital, it may seek capital by refinancing its existing line of credit or from offering of the Company's equity securities or both. If the Company experiences a significant shortfall in performance as compared to plan and also is unable to secure additional capital in a sufficient amount or on acceptable terms, management may be required to implement more significant cost reduction and other cash-focused measures to manage liquidity and the Company may have to significantly delay, scale back, or cease operations, in part or in full.
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The accompanying consolidated financial statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets, and satisfaction of liabilities and commitments in the normal course of business. The consolidated financial statements do not include any adjustments that might result from the outcome of the going concern uncertainty. If the Company cannot continue as a going concern, adjustments to the carrying values and classification of its assets and liabilities and the reported amounts of income and expenses could be required and could be material.
Fair Value of Financial Instruments
The Company’s financial instruments consist primarily of cash and cash equivalents, for which the current carrying amounts approximate fair market values based on quoted market prices or net asset value; a warrant liability, for which the fair value is based on the Company’s estimates of assumptions that market participants would use in pricing the liabilities (Level 3 inputs - see Note 5–"Fair Value Measurements"); and a line of credit and note payable for which the carrying amount approximates fair value (Level 2 inputs; see Note 4–"Commitments and Contingencies").
Revenue Recognition
The Company generates revenue through the sale of enterprise video content management software, hardware, maintenance and support, and professional and other services. Software sales may take the form of a perpetual software license, a cloud-hosted software as a service (SaaS) or a term software license. Software licenses and appliances revenue includes sales of perpetual software licenses, term software licenses, and hardware. Service revenue includes SaaS, maintenance and support, and professional and other services. An individual sale can range from a single year agreement for thousands of dollars to a multi-year agreement for over a million dollars.
The Company follows a five-step model to assess each sale to a customer: identify the legally binding contract, identify the performance obligations, determine the transaction price, allocate the transaction price and determine whether revenue will be recognized at a point in time or over time.
Revenue is recognized upon transfer of control of promised products or services (i.e., performance obligations) to customers in an amount that reflects the consideration to which the Company expects to be entitled in exchange for promised goods or services. The Company’s performance obligations are satisfied either over time (for cloud-hosted software as a service, maintenance and support, and other services) or at a point in time (for software licenses and hardware).
The Company enters into contracts that can include various combinations of software licenses, appliances, maintenance and services, some of which are distinct and are accounted for as separate performance obligations. For contracts with multiple performance obligations, the Company allocates the transaction price of the contract to each distinct performance obligation, on a relative basis by first using its standalone selling price. The remaining performance obligations are allocated using the residual method.
The Company determines the standalone selling price for software-related elements, including professional services and software maintenance and support contracts, based on the price charged for the deliverable when sold separately.
The Company’s on-premise term software licenses and technical support for its on-premise term software licenses are distinct from each other. As a result, the software license is recognized upon transfer of control, which is at fulfillment. The revenue allocable to technical support is recognized ratably over the non-cancellable committed term of the agreement.
Other items relating to charges collected from customers include reimbursable expenses, shipping and handling charges and sales taxes charges. Charges collected from customers as part of the Company’s sales transactions are included in revenues and the associated costs are included in cost of revenues. Sales taxes charged to and collected from customers as part of the Company’s sales transactions are excluded from revenues and recorded as a liability to the applicable governmental taxing authority.
Deferred Revenue
Deferred revenue consists of billings or payments received in advance of revenue recognition and is recognized as the revenue recognition criteria are met. The deferred revenue balance does not represent the total contract value of annual or multi-year, non-cancellable subscription agreements. Deferred revenue that will be recognized during the succeeding 12-month period is recorded as current deferred revenue, and the remaining portion is recorded as non-current deferred revenue.
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Deferred Sales Commissions
Sales commissions represent the direct incremental costs related to the acquisition of customer contracts. The Company recognizes commissions as sales and marketing expense at the time the associated product revenue is recognized, requiring establishment of a deferred cost in the event a commission is paid prior to recognition of revenue. The deferred commission amounts are recoverable through the related future revenue streams under non-cancellable customer contracts and commission clawback provisions in the Company’s sales compensation plans. Deferred commission costs included in prepaid expenses and other assets were $618,000 and $745,000 at December 31, 2021 and 2020, respectively. Deferred commission costs in other assets, non-current were $114,000 and $276,000 at December 31, 2021 and 2020, respectively. The Company recognized commissions expense of $1.9 million, $2.2 million and $1.9 million during the years ended December 31, 2021, 2020 and 2019, respectively.
Cash and Cash Equivalents
The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents. Cash and cash equivalents are stated at fair value.
Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable are initially recorded at a selling price, which approximates fair value upon the sale of goods or services to customers. The Company maintains an allowance for doubtful accounts to reflect accounts receivable at net realizable value. In judging the adequacy of the allowance for doubtful accounts, the Company considers multiple factors, including historical bad debt experience, the general economic environment, the need for specific client reserves and the aging of the Company’s receivables. A portion of this provision is included in operating expenses as a general and administrative expense and a portion of this provision is included as a reduction of license revenue. A considerable amount of judgment is required in assessing these factors. If the factors utilized in determining the allowance do not reflect future performance, then a change in the allowance for doubtful accounts would be necessary in the period such determination has been made, which would impact future results of operations.
Changes to the allowance for doubtful accounts consisted of the following (in thousands):
Year Ended December 31,
Allowance for Doubtful Accounts:202120202019
Balance at beginning of year$42 $45 $61 
Write-offs— (28)(6)
Change in provision— 25 (10)
Balance at end of year$42 $42 $45 
Inventories
Inventories are stated at the lower of cost or net realizable value. Cost is determined on a first-in, first-out basis. The Company records provisions for potential excess, obsolete and slow-moving inventory. Results could be different if demand for the Company’s products decreased because of economic or competitive conditions, or if products became obsolete because of technical advancements in the industry or by the Company. Inventory included in prepaid expenses and other current assets was $164,000 and $184,000 as of December 31, 2021 and 2020, respectively.
Property and Equipment
Property and equipment are stated at cost and depreciated on a straight-line basis over estimated useful lives ranging from one to five years for most assets. Leasehold improvements are amortized using the straight-line method over the shorter of the property’s useful life or the term of the underlying lease. Repairs and maintenance costs are charged to operations as incurred. The asset cost and related accumulated depreciation or amortization are adjusted for asset retirement or disposal, with the resulting gain or loss, if any, credited or charged to results of operations.
Long-lived Assets
The Company continually monitors events and changes in circumstances that could indicate that carrying amounts of its long-lived assets, including property and equipment and intangible assets may not be recoverable. When such events or changes in circumstances occur, the Company assesses the recoverability of long-lived assets by determining whether the carrying value of such assets will be recovered through their undiscounted expected future cash flows. If the future undiscounted cash flows are less than the carrying amount of these assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets.
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Goodwill
The Company records goodwill when consideration paid in a purchase acquisition exceeds the fair value of the net tangible assets and the identified intangible assets acquired. Goodwill is not amortized, but rather is tested for impairment annually or more frequently if facts and circumstances warrant a review. The Company has determined that there is a single reporting unit for the purpose of goodwill impairment tests. For purposes of assessing the impairment of goodwill, the Company annually, at its fiscal year end, estimates the fair value of the reporting unit and compares this amount to the carrying value of the reporting unit. If the Company determines that the carrying value of the reporting unit exceeds its fair value, an impairment charge is recognized in the amount by which the carrying amount of the asset exceeds its fair value. As of December 31, 2021, the Company completed its annual impairment test of goodwill. Based upon that evaluation, the Company determined that its goodwill was not impaired.
Leases
The Company is a lessee in several non-cancellable operating leases, primarily for office space, and finance leases, for certain IT equipment. Beginning January 1, 2019, the Company accounts for leases in accordance with ASU 2016-02, Leases, and the related amendments (collectively, "Topic 842"). The Company determines if an arrangement is or contains a lease at contract inception and recognizes a right of use (ROU) asset and a lease liability at the lease commencement date.
For operating leases, the lease liability is initially and subsequently measured at the present value of the unpaid lease payments at the lease commencement date. For finance leases, the lease liability is initially measured in the same manner and at the same date as for operating leases and is subsequently measured at amortized cost using the effective interest method.
Key estimates and judgments in accounting for leases under Topic 842 include how the Company determines the discount rate it uses to discount the unpaid lease payments to present value, lease term and lease payments.
ASC 842 requires a lessee to discount its unpaid lease payments using the interest rate implicit in the lease or, if that rate cannot be readily determined, its incremental borrowing rate. Generally, the Company cannot determine the interest rate implicit in the lease because it does not have access to the lessor’s information. Therefore, the Company uses its incremental borrowing rate as the discount rate for the lease. The Company’s incremental borrowing rate for a lease is the rate of interest it would have to pay on a collateralized basis to borrow an amount equal to the lease payments under similar terms.
The lease term for all of the Company’s leases includes the non-cancellable period of the lease plus any additional periods covered by either a Company option to extend the lease that the Company is reasonably certain to exercise, or an option to extend the lease controlled by the lessor.
Lease payments included in the measurement of the lease liability include the fixed payments owed over the lease term, termination penalties, amounts expected to be payable under a residual-value guarantee, and the exercise price of an option to purchase the asset if the Company is reasonably certain to exercise the option.
The right of use (ROU) asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for lease payments made at or before the lease commencement date, plus any initial direct costs incurred less any lease incentives received.
For operating leases, the ROU asset is subsequently measured throughout the lease term at the carrying amount of the lease liability, plus initial direct costs, plus any prepaid lease payments, less the unamortized balance of lease incentives received. Lease expense for lease payments is recognized on a straight-line basis over the lease term.
For finance leases, the ROU asset is subsequently amortized using the straight-line method from the lease commencement date to the earlier of the end of its useful life or the end of the lease term.
The Company has elected not to recognize ROU assets and lease liabilities for short-term leases that have a lease term of 12 months or less. The Company recognizes the lease payments associated with its short-term leases as an expense on a straight-line basis over the lease term.
Derivatives Liability
In conjunction with debt financing completed in October 2016, the Company issued a warrant for the purchase of up to an aggregate of 314,286 shares of the Company’s common stock, of which 238,583 shares remained outstanding as of December 31, 2021. In August 2018, the Company issued a separate warrant to a sales partner for the purchase of up to 100,000 shares of the Company’s common stock, which remained outstanding as of December 31, 2021. The Company accounts for the
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warrants, which are derivative financial instruments, as a current liability based upon the characteristics and provisions of the instruments. The warrants were determined to be ineligible for equity classification because of provisions that allow the holder under certain circumstances, essentially the sale of the Company as defined in the warrant agreements, to receive cash payment or other consideration at the option of the holder in lieu of the Company’s common shares.
A warrant liability is recorded in the Company’s consolidated balance sheets at its fair value on the date of issuance and is revalued on each subsequent balance sheet date until such instrument is exercised or expires, with any changes in the fair value between reporting periods recorded as other income or expense. The Company estimates the fair value of this liability using option pricing models that are based on the individual characteristics of the warrants on the valuation date, which include the Company’s stock price and assumptions for expected volatility, expected life and risk-free interest rate, as well as the present value of the minimum cash payment component of the instrument for the warrants, when applicable. Changes in the assumptions used could have a material impact on the resulting fair value of each warrant. The primary inputs affecting the value of the warrant liability are the Company’s stock price and volatility in the Company’s stock price, as well as assumptions about the probability and timing of certain events, such as a change in control or future equity offerings. Increases in the fair value of the underlying stock or increases in the volatility of the stock price generally result in a corresponding increase in the fair value of the warrant liability; conversely, decreases in the fair value of the underlying stock or decreases in the volatility of the stock price generally result in a corresponding decrease in the fair value of the warrant liability.
Stock-Based Compensation
The Company measures stock-based compensation based on the fair value of the award at the date of grant. For awards subject to time-based vesting, the Company recognizes stock-based compensation on a straight-line basis over the requisite service period for the entire award. Compensation cost is recognized over the vesting period to the extent the requisite service requirements are met, whether or not the award is ultimately exercised. Conversely, when the requisite service requirements are not met and the award is forfeited prior to vesting, any compensation expense previously recognized for the award is reversed.
For awards subject to performance conditions, the Company accounts for compensation expense based upon the grant-date fair value of the awards applied to the best estimate of ultimate performance against the respective targets on a straight-line basis over the requisite vesting period of the awards. The performance conditions require management to make assumptions regarding the likelihood of achieving certain performance goals. Changes in these performance assumptions, as well as differences in actual results from management’s estimates, could result in estimated or actual values different from previously estimated fair values.
Research and Development Costs
Costs related to research, design and development of products are expensed to research and development as incurred. Software development costs are capitalized beginning when a product’s technological feasibility has been established and ending when a product is available for general release to customers. The Company uses the working model approach to determine technological feasibility. The Company’s products are released soon after technological feasibility has been established. As a result, the Company has not capitalized any software development costs because such costs have not been significant.
Royalties for Third-Party Technology
Royalties for third-party technology are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalties are generally expensed to cost of revenue at the greater of a rate based on the contractual or estimated term or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Each quarter, the Company evaluates the expected future realization of its prepaid royalties, as well as any minimum commitments not yet paid to determine amounts it deems unlikely to be realized through product sales. Any impairments or losses determined before the launch of a product are generally charged to general and administrative expense, and any impairments or losses determined post-launch are charged to cost of revenue. Unrecognized minimum royalty-based commitments are accounted for as executory contracts and, therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.
Income Taxes
The Company provides for income taxes using the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Deferred tax assets and liabilities are determined based on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are
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reduced by a valuation allowance when it is more likely than not that some component or all of the deferred tax assets will not be realized. Tax rate changes are reflected in income during the period such changes are enacted.
Foreign Currency Translation
The functional currency for each of the Company’s international subsidiaries is the respective local currency. The Company translates its financial statements of consolidated entities whose functional currency is not the U.S. dollar into U.S. dollars. The Company translates its assets and liabilities at the exchange rate in effect as of the financial statement date and translates statement of operations accounts using the average exchange rate for the period. Exchange rate differences resulting from translation adjustments are accounted for as a component of accumulated other comprehensive loss. Gains or losses, whether realized or unrealized, due to transactions in foreign currencies are reflected in the consolidated statements of operations under the line item other income (expense). The net gain on foreign currency transactions for the year ended December 31, 2021 was $2,000, and net losses on foreign currency transactions for the years ended December 31, 2020 and 2019 were $406,000 and $260,000, respectively, and are included in other income (expense) in the consolidated statements of operations.
Net Loss Per Share
Basic net loss per common share is computed by dividing net loss by the weighted-average number of common shares outstanding during the period. Diluted net loss per share is calculated by adjusting both the numerator (net loss) and the denominator (weighted-average number of shares outstanding), giving effect to all potentially dilutive common shares from warrants. The treasury stock method is used for computing potentially dilutive common shares. Under this method, consideration that would be received upon exercise (as well as remaining compensation cost to be recognized for awards not yet vested) is assumed to be used to repurchase shares of stock in the market, with the net number of shares assumed to be issued added to the denominator. In addition, the numerator is adjusted to exclude the changes in the fair value of the dilutive warrants that are classified as a liability but may be settled in shares. For the years ended December 31, 2021, 2020 and 2019, the Company reported diluted net loss, as the impact of excluding the warrant income and related potentially dilutive shares was dilutive.
Comprehensive Income (Loss)
Comprehensive income (loss) includes net income and items defined as other comprehensive income, such as unrealized gains and losses on foreign currency translation adjustments. Such items are reported in the consolidated statements of comprehensive income (loss). 
Recently Adopted Accounting Standards
In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes, which simplifies the accounting for income taxes by removing exceptions within the general principles of Topic 740 regarding the calculation of deferred tax liabilities, the incremental approach for intraperiod tax allocation, and calculating income taxes in an interim period. In addition, the ASU adds clarifications to the accounting for franchise tax (or similar tax) which is partially based on income, evaluating tax basis of goodwill recognized from a business combination, and reflecting the effect of any enacted changes in tax laws or rates in the annual effective tax rate computation in the interim period that includes the enactment date. The Company adopted this guidance effective January 1, 2021, prospectively, and the adoption of this standard did not have a material impact to the consolidated financial statements and related disclosures.
In January 2017, the FASB issued ASU 2017-04, Intangibles – Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The purpose of the amendment is to simplify how an entity is required to test goodwill for impairment by eliminating Step 2 from the goodwill impairment test. Step 2 measures a goodwill impairment loss by comparing the implied fair value of a reporting unit’s goodwill with the carrying amount of that goodwill. The Company adopted this guidance effective January 1, 2021, prospectively, and the adoption of this standard did not have a material impact to the consolidated financial statements and related disclosures.
In June 2016, the FASB issued ASU 2016-13, Measurement of Credit Losses on Financial Instruments, which supersedes current guidance requiring recognition of credit losses when it is probable that a loss has been incurred. The standard requires the establishment of an allowance for estimated credit losses on financial assets, including trade and other receivables, at each reporting date. The ASU will result in earlier recognition of allowances for losses on trade and other receivables and other contractual rights to receive cash. The Company adopted this guidance effective January 1, 2021, prospectively, and the adoption of this standard did not have a material impact to the consolidated financial statements and related disclosures.
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Accounting Standards Not Yet Adopted
In August 2020, the FASB issued ASU 2020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40). This update amends the guidance on convertible instruments and the derivatives scope exception for contracts in an entity’s own equity and improves and amends the related EPS guidance for both Subtopics. This standard is effective for fiscal years and interim periods within those fiscal years beginning after December 15, 2021. Early adoption is permitted. The Company does not believe the impact of adopting this standard will be material to its consolidated financial statements and related disclosures.
In November 2021, the FASB issued ASU 2021-10, Government Assistance (Topic 832): Disclosures by Business Entities about Government Assistance. The objective of ASU 2021-10 is to increase the transparency of government assistance including the disclosure of the types of assistance, an entity’s accounting for the assistance, and the effect of the assistance on an entity’s financial statements. ASU 2021-10 is effective for all entities for annual periods beginning after December 15, 2021. The Company is currently evaluating ASU 2021-10 the impact of this standard on its financial statement disclosures.
2) Property and Equipment
Property and equipment consisted of the following (in thousands):
 December 31,
 20212020
Computer, network equipment and furniture$1,858 $1,602 
Leasehold improvements23 23 
Total property and equipment1,881 1,625 
Less accumulated depreciation and amortization(1,544)(1,376)
Total property and equipment, net$337 $249 
Depreciation and amortization expense associated with property and equipment was $228,000, $575,000 and $314,000 for the years ended December 31, 2021, 2020 and 2019, respectively. During the year ended December 31, 2020, the Company surrendered leased office facilities in Minneapolis, London and Hyderabad and recorded an expense of $280,000 for depreciation and amortization related leasehold improvements and certain equipment and furniture resulting from the reduction in their estimated useful lives; see Note 4–"Commitments and Contingencies–Leases." In addition, during the year ended December 31, 2020, the Company disposed of approximately $979,000 of cost and accumulated depreciation of fully depreciated fixed assets.
3) Intangible Assets and Goodwill
Intangible Assets
The Company’s amortizable intangible assets consisted of the following (in thousands):
December 31, 2021
Customer RelationshipsDeveloped TechnologyTrademarks / Trade-NamesTotal
Original cost$4,927 $8,224 $2,183 $15,334 
Accumulated amortization(4,352)(8,224)(1,370)(13,946)
Net identifiable intangible assets$575 $— $813 $1,388 

December 31, 2020
Customer RelationshipsDeveloped TechnologyTrademarks / Trade-NamesTotal
Original cost$4,945 $8,256 $2,184 $15,385 
Accumulated amortization(3,861)(8,151)(1,230)(13,242)
Net identifiable intangible assets$1,084 $105 $954 $2,143 
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Amortization expense of intangible assets consisted of the following (in thousands):
 Year Ended December 31,
 202120202019
Amortization expense associated with the developed technology included in cost of revenues$106 $286 $455 
Amortization expense associated with other acquired intangible assets included in operating expenses649 657 757 
Total amortization expense$755 $943 $1,212 
The Company estimates that amortization expense associated with intangible assets will be as follows (in thousands):
Year Ending December 31,
2022$550 
2023308 
2024142 
2025141 
2026141 
Thereafter106 
Total$1,388 
Goodwill
On October 3, 2014, the Company completed the acquisition of Kulu Valley, Ltd., subsequently renamed Qumu Ltd, and recognized $8.8 million of goodwill and $6.7 million of intangible assets. The goodwill balance of $7.4 million at December 31, 2021 reflects the impact of foreign currency exchange rate fluctuations since the acquisition date.
4) Commitments and Contingencies
Leases
The Company is obligated under finance leases covering certain IT equipment that expire at various dates over the next three years. The Company also has non-cancellable operating leases, primarily for office space, that expire over the next 13 months.
During December 2020, the Company transitioned to permanent remote work for all of its personnel. The Company closed three of its four offices due to its new remote work policy and, effective December 31, 2020, the Company no longer occupied its permanent leased office spaces in Minneapolis, Minnesota, and London, England, which were primarily used for engineering, service, sales, marketing and administration, and its leased office space in Hyderabad, India, which was primarily used for software development and testing. The Company continues to occupy its leased space in Burlingame, California, primarily for technology storage and research and development, until the expiration of that lease in September 2022. The Company intends to continue to pay all rental payments due and payable by the Company pursuant to the leases governing the leased premises.
The Company recorded in the fourth quarter of 2020 a non-cash expense of approximately $637,000 related to the right of use assets–operating leases for the three surrendered office leases. Additionally, the Company incurred a non-cash expense of $280,000 in the fourth quarter of 2020 related to the surrender of certain leasehold improvements, office and computer equipment, and furniture at the leased premises.
Two of the surrendered office leases contain a renewal option for a period of five years. Because at the inception of the leases the Company was not reasonably certain to exercise the options, the options were not considered in determining the lease terms under Topic 842, which was adopted January 1, 2019. The Company notified landlords for the two leases that it would not be exercising its option to renew but would be exercising the leases’ early termination clauses allowing the lease terms to end in May 2022 and August 2022. The impact of shortening the lease terms reduced the Company’s operating lease liabilities by $433,000 as of December 31, 2020.
During December 2020, the Company also entered into lease agreements associated with flexible shared workspace arrangements in Minneapolis, Minnesota, and London, England, and Hyderabad, India. The flexible shared workspace arrangement in Minneapolis, Minnesota has a lease term of 18 months and therefore is considered a lease under Topic 842. The other two flexible shared workspace arrangements are 12 months or less, and thus the Company has elected the practical expedient method and recognize the lease payments associated with its short-term leases as an expense on a straight-line basis over the lease term.
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Many of the Company’s leases include escalation clauses, renewal options and/or termination options that are factored into its determination of lease payments under Topic 842 when reasonably certain. These options to extend or terminate a lease are at the Company’s discretion. The Company has elected to take the practical expedient and not separate lease and non-lease components of contracts. The Company estimates its incremental borrowing rate to discount the lease payments based on information available at lease commencement under Topic 842. The Company’s lease agreements do not contain any material residual value guarantees.
The components of lease cost were as follows (in thousands):
December 31,
20212020
Operating lease cost$187 $1,041 
Finance lease cost:
Amortization of right of use assets107 112 
Interest on lease liabilities11 
Total finance cost118 119 
Total lease cost$305 $1,160 
The Company’s ROU assets and lease liabilities were reported in the consolidated balance sheet as follows (in thousands):
December 31,
LeasesClassification on Balance Sheet20212020
Assets
OperatingRight of use assets – operating leases$146 $332 
FinanceProperty and equipment119 124 
Total lease assets$265 $456 
Liabilities
Current
OperatingOperating lease liabilities$597 $735 
FinanceFinancing obligations55 110 
Non-current
OperatingOperating lease liabilities, non-current21 554 
FinanceFinancing obligations, non-current113 75 
Total lease liabilities$786 $1,474 

Other information related to leases is as follows (in thousands):
December 31,
20212020
Supplemental cash flow information:
Reduction in operating lease right of use assets and lease liabilities due to reassessment of lease terms$— $433 
Cash paid for amounts included in the measurement of lease liabilities
Operating cash flow from operating leases$672 $522 
Financing cash flow from finance leases123 83 
ROU assets obtained in exchange for new lease obligations
Operating leases$— $47 
Finance leases83 106 
Weighted-average remaining lease term:
Operating leases0.8 years1.7 years
Finance leases3.1 years2.2 years
Weighted-average discount rate:
Operating leases10.0 %10.0 %
Finance leases5.8 %6.2 %
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Future payments used in the measurement of lease liabilities on the consolidated balance sheet as of December 31, 2021 are as follows (in thousands):
Operating
leases
Finance
leases
2022$625 $63 
202321 58 
2024— 58 
2025— 
2026— — 
Thereafter— — 
Total undiscounted lease payments646 183 
Less amount representing interest(28)(14)
Present value of lease liabilities$618 $169 
Sublease income from the Company’s subleases was $105,000 for the year ended December 31, 2019. No sublease income was recognized for the years ended December 31, 2021 and 2020.
Wells Fargo Credit Facility
On January 15, 2021, the Company entered into a Loan and Security Agreement (the “Wells Fargo line of credit”) with Wells Fargo Bank, National Association providing for a revolving line of credit. Pursuant to the Wells Fargo line of credit, the Company granted a security interest in substantially all of its properties, right and assets (including certain equity interest of the Company’s subsidiaries). As of December 31, 2021, the Company maintained an outstanding principal balance on the revolving line of $5.0 million and was in compliance with its covenants.
On August 6, 2021, the Company entered into a First Amendment ("First Amendment") to the Wells Fargo line of credit dated January 15, 2021. On March 30, 2022, the Company entered into the Second Amendment ("Second Amendment") to the Loan and Security Agreement. Further, on April 12, 2022, the Company repaid the outstanding balance on the revolving line and terminated its Loan and Security Agreement with Wells Fargo.
As of December 31, 2021, the revolving line under the terms of the First Amendment had a maximum availability for borrowing of the lesser of $10 million or a defined borrowing base, less any outstanding letters of credit and the outstanding principal balance of any advances. The borrowing base was four times if monthly recurring revenue declined from the preceding calendar quarter, five times if monthly recurring revenue increased up to 5% over the preceding calendar quarter, and six times if monthly recurring revenue increased at least 5% over the preceding calendar quarter. Under the terms of the Second Amendment on March 30, 2022 and prior to the termination of the Loan and Credit Agreement, the Wells Fargo line of credit had a maximum availability for borrowing of $10.0 million through March 31, 2022; $5.0 million from April 1, 2022 through June 30, 2022; $4.0 million from July 1, 2022 through September 30, 2022; and $3.0 million after September 30, 2022.
The revolving line had a January 15, 2023 maturity date and borrowed amounts incurred interest at a floating per annum rate equal to 1.25% above Wells Fargo’s prime rate, which was 3.25% at December 31, 2021. The Company was also obligated to pay Wells Fargo an unused revolving line facility fee quarterly in arrears of 0.25% per annum of the average unused portion of the revolving line during such quarterly period.
The line of credit contained customary affirmative and negative covenants and requirements relating to the Company and its operations. The affirmative covenants required the Company to maintain at all times minimum quarterly recurring revenue and minimum liquidity. The Second Amended Loan Agreement specified minimum quarterly recurring revenue for the first, second, third and fourth quarters of 2022 of $4.3 million, $4.4 million, $4.5 million and $5.0 million, respectively. Previously, under the terms of the First Amendment, minimum quarterly recurring revenue amounts for the first, second, third and fourth quarters of 2022 were $5.0 million, $5.5 million, $6.0 million and $6.5 million, respectively.
The carrying amount of Company’s line of credit approximated its fair value as of December 31, 2021.
Note Payable
On January 15, 2021, the Company repaid the secured promissory note dated May 1, 2020 to ESW Holdings, Inc. in the amount of $1,833,000, which represented the deferred purchase price of the Company’s purchase and termination of a warrant to ESW Holdings, Inc. ("ESW warrant") dated January 12, 2018 for 925,000 shares of the Company’s common stock. The non-interest bearing note payable was reported at its present value of future cash flows of $1,833,000 discounted at 7.25% (prime plus 4.00%). As of December 31, 2020, the carrying value of the note payable was $1,800,000, which also approximated its fair value.
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In connection with the repayment of the promissory note, the related security agreement dated May 1, 2020 between the Company and ESW Holdings, Inc. was terminated. As provided in the promissory note, the Company would have been obligated to pay ESW Holdings, Inc. an additional $150,000 if a Fundamental Transaction, as defined in the promissory note, occurred on or prior to April 1, 2021. The contingent payment obligation expired on April 1, 2021 as no such Fundamental Transaction occurred.
5) Fair Value Measurements
A hierarchy for inputs used in measuring fair value is in place that distinguishes market data between observable independent market inputs and unobservable market assumptions by the reporting entity. The hierarchy is intended to maximize the use of observable inputs and minimize the use of unobservable inputs by requiring that the most observable inputs be used when available. Three levels within the hierarchy may be used to measure fair value:
Level 1: Inputs are unadjusted quoted prices in active markets for identical assets and liabilities.
Level 2: Inputs include data points that are observable such as quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, and inputs (other than quoted prices) such as interest rates and yield curves that are observable for the asset or liability, either directly or indirectly.
Level 3: Inputs are generated from model-based techniques that use significant assumptions not observable in the market. These unobservable assumptions reflect an entity’s own estimates of assumptions that market participants would use in pricing the asset or liability.
As of December 31, 2021 and 2020, the following warrants for the purchase of Qumu’s common stock were outstanding and exercisable:
Number of underlying warrant sharesWarrant exercise price
(per share)
December 31,Warrant expiration date
Description20212020
Warrant issued in conjunction with October 2016 debt financing ("Hale warrant")238,583 314,286 $2.80 October 21, 2026
Warrant issued to sales partner, iStudy Co., Ltd. ("iStudy warrant")100,000 100,000 $2.43 August 31, 2028
Total warrants outstanding338,583 414,286 
On January 12, 2021, HCP-FVD, LLC, the holder of the outstanding Hale warrant to purchase shares of common stock, exercised a portion of the warrant in a cashless exercise. The exercise resulted in the issuance by the Company of 50,000 shares of common stock and an overall reduction of 75,703 warrant shares. Immediately following the exercise, HCP-FVD, LLC retained the right under the warrant to purchase 238,583 shares of the Company’s common stock at an exercise price of $2.80 per share through October 21, 2026. The estimated fair value of the exercised warrants of $560,000 was reflected as a reclassification from warrant liability to stockholders’ equity in the Company’s consolidated balance sheet.
The Hale warrant contains a cash settlement feature upon the occurrence of certain events, essentially the sale of the Company as defined in the warrant agreements. Upon a sale of the Company, the holder of the iStudy warrant may exercise the warrant or may elect to receive the same consideration as it would have been entitled to receive upon the occurrence of such transaction if it had been the holder of the shares then issuable upon such exercise of the warrant. Both warrants are transferable. As a result of these features, the warrants are subject to derivative accounting as prescribed under ASC 815. Accordingly, a warrant liability was recorded in the Company’s consolidated balance sheets at its fair value on the respective dates of the warrants’ issuance and is revalued on each subsequent balance sheet date until such instrument is exercised or expires, with any changes in the fair value between reporting periods recorded as other income (expense) in the consolidated statement of operations as "decrease (increase) in fair value of warrant liability." During 2021 the Company recorded non-cash income of $1.5 million and during 2020 and 2019 the Company recorded non-cash expense of $1.8 million and $141,000, respectively, resulting from the change in fair value of the warrant liability.
The Company estimates the fair value of this liability using option pricing models that are based on the individual characteristics of the warrants on the valuation date, which include the Company’s stock price and assumptions for expected volatility, expected life and risk-free interest rate, as well as the present value of the minimum cash payment component of the instrument for the warrants, when applicable. Changes in the assumptions used could have a material impact on the resulting fair value of each warrant. The primary inputs affecting the value of the warrant liability are the Company’s stock price and volatility in the Company’s stock price, as well as assumptions about the probability and timing of certain events, such as a
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change in control or future equity offerings. Increases in the fair value of the underlying stock or increases in the volatility of the stock price generally result in a corresponding increase in the fair value of the warrant liability; conversely, decreases in the fair value of the underlying stock or decreases in the volatility of the stock price generally result in a corresponding decrease in the fair value of the warrant liability.
On May 1, 2020, the Company canceled a warrant in exchange for a note payable (see Note 4–"Commitments and Contingencies") which contained an embedded derivative liability that is measured on a recurring basis at fair value. The Company recognized non-cash income of $37,000 for the year ended December 31, 2021 resulting from the change in fair value of the derivative liability. The derivative liability was derecognized on April 1, 2021 upon expiration of the contingent payment obligation without the contingency being triggered.
The Company’s liabilities measured at fair value on a recurring basis and the fair value hierarchy utilized to determine such fair values is as follows at December 31, 2021 and 2020 (in thousands):
  Fair Value Measurements Using
 Total Fair
Value at
December 31, 2021
Quoted Prices in
Active Markets
(Level 1)
Significant Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Liabilities:    
Warrant liability - Hale$685 $— $— $685 
Warrant liability - iStudy116 — — 116 
Warrant liability$801 $— $— $801 
Derivative liability$— $— $— $— 
Total$801 $— $— $801 
  Fair Value Measurements Using
 Total Fair
Value at
December 31, 2020
Quoted Prices in
Active Markets
(Level 1)
Significant Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Liabilities:    
Warrant liability - Hale$2,245 $— $— $2,245 
Warrant liability - iStudy665 — — 665 
Warrant liability$2,910 $— $— $2,910 
Derivative liability$37 $— $— $37 
Total$2,947 $— $— $2,947 
The Company’s evaluation of the probability and timing of a change in control represents an unobservable input (Level 3) that shortens or lengthens the expected term input of the option pricing model for both warrants, and generally correspondingly increases or decreases, respectively, the discounted value of the minimum cash payment component of the Hale warrant. Consequently, as of December 31, 2021 and 2020, the liability related to each warrant was classified as a Level 3 liability.
The following table represents the significant unobservable input used in the fair value measurement of Level 3 warrant liability instruments:
December 31,
 20212020
Probability-weighted timing of change in control3.7 years4.9 years
The following table summarizes the changes in Level 3 fair value measurements for the year ended December 31, 2021:
Warrant liabilityDerivative liabilityTotal
Balance at December 31, 2020$2,910 $37 $2,947 
Reduction in warrant liability for partial exercise of Hale warrant(560)— (560)
Change in fair value(1,549)(37)(1,586)
Balance at December 31, 2021$801 $— $801 


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6) Stockholders’ Equity
Common Stock Offering
On January 29, 2021, the Company closed on the sale of its common stock in a follow-on public offering of the Company’s common stock, par value $0.01 per share, with Craig-Hallum Capital Group LLC, as underwriter. In the follow-on offering, the Company issued and sold 3,225,000 base shares plus an additional 483,750 overallotment shares to the underwriter at a price of $6.31125 per share. The price to the public in the offering was $6.75 per share. The net proceeds to the Company for the issuance of the total 3,708,750 shares, after deducting underwriting discounts and commissions and other offering expenses, was approximately $23.1 million and was for working capital and general corporate purposes.
On November 7, 2019, the Company completed a public equity offering, selling a total of 3,652,000 shares of common stock, which included the full exercise of the underwriters’ option to purchase additional shares, for net proceeds, after underwriting discounts and offering expenses, of $8.2 million. A portion of the net proceeds from this offering was used to repay the $4.8 million of outstanding principal, accrued interest and prepayment fee under the Company’s term loan credit agreement with ESW Holdings, Inc. on November 12, 2019. The Company’s use of the $3.4 million of remaining net proceeds from this offering was for working capital and general corporate purposes.
Common Stock Repurchase Program
Since October 2010, the Company’s Board of Directors has approved common stock repurchases of up to 3,500,000 shares. Shares may be purchased at prevailing market prices in the open market or in private transactions, subject to market conditions, share price, trading volume and other factors. The repurchase program may be discontinued at any time. The repurchase program has been funded to date using cash on hand. The Company repurchased no shares under the share repurchase program during the years ended December 31, 2021, 2020 and 2019. As of December 31, 2021, there were 778,365 shares available under the Board authorizations.
7) Revenue
Nature of Products and Services
Perpetual software licenses
The Company’s perpetual software license arrangements grant customers the right to use the software indefinitely as it exists at the time of purchase. The Company recognizes revenue for distinct software licenses once the license period has begun and the software has been made available to the customer. Payments for perpetual software license contracts are generally received upon fulfillment of the software product.
Term software licenses
The Company’s term software licenses differ from perpetual software licenses in that the customer’s right to use the licensed product has a termination date. Term software licenses are recognized upon transfer of control, which is typically at fulfillment, resulting in up-front revenue recognition. The Company categorizes revenue from term software licenses as software licenses and appliances revenue. Payments are generally received quarterly or annually in equal or near equal installments over the term of the agreement.
Cloud-hosted software as a service
Cloud-hosted software as a service (SaaS) arrangements grant customers the right to access and use the licensed products at the outset of an arrangement via third-party cloud providers. Updates are generally made available throughout the entire term of the arrangement, which is generally one to three years. The Company provides an online library and technical support resources in these cloud-hosted SaaS arrangements, which in conjunction with the SaaS license constitute a single, combined performance obligation, and revenue is recognized over the term of the license. Payments are generally received annually in advance of the service period.
Hardware
The Company sells appliances that are typically drop shipped from third-party suppliers selected by the Company. The transaction price allocated to the appliance is generally recognized as revenue at fulfillment when the customer obtains control of the product. Payments for appliances are generally received upon delivery of the hardware product.
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Maintenance and support
Maintenance and support arrangements grant customers the right to software updates and technical support over the term of the maintenance and support contract. Revenue from maintenance and support is generally recognized ratably over the contract term beginning on the commencement date of each contract, which is upon fulfillment of the software obligation. Payments are generally received annually in advance of the service period.
Professional services and training
Professional services and training generally consist of software implementation, on-boarding services and best practices consulting. Revenue from professional services contracts is typically recognized as performed, generally using hours expended to measure progress. Services are generally invoiced monthly for work performed.
Revenues by product category and geography
The Company combines its products and services into three product categories and three geographic regions, based on customer location, as follows (in thousands):
 Year Ended
 December 31,
 202120202019
Software licenses and appliances$1,186 $7,547 $6,814 
Service
Subscription, maintenance and support20,074 18,770 16,338 
Professional services and other2,762 2,755 2,210 
Total service22,836 21,525 18,548 
Total revenues$24,022 $29,072 $25,362 

Year Ended
 December 31,
 202120202019
North America$15,969 $20,073 $16,588 
Europe6,947 7,693 7,527 
Asia1,106 1,306 1,247 
Total$24,022 $29,072 $25,362 

Substantially all revenue from North America is sourced from customers in the United States. The Company has determined that reporting non-domestic revenue by country is not practicable.
Significant Judgments
The Company’s contracts with customers typically contain promises to transfer multiple products and services to a customer. Judgment is required to determine whether each product and/or service is considered to be a distinct performance obligation that should be accounted for separately under the contract. The Company allocates the transaction price to the distinct performance obligations based on relative standalone selling price (“SSP”). The Company estimates SSP by maximizing use of observable prices such as the prices charged to customers on a standalone basis, established prices lists, contractually stated prices, profit margins and other entity-specific factors, or by using information such as market conditions and other observable inputs. However, the selling prices of its software licenses and cloud-hosted SaaS arrangements are highly variable. Thus, the Company estimates SSP for software licenses and cloud-hosted SaaS arrangements using the residual approach, determined based on total transaction price less the SSP of other goods and services promised in the contract.
Determining whether licenses and services are distinct performance obligations that should be accounted for separately, or not distinct and thus accounted for together, requires significant judgment. In some arrangements, such as most of the Company’s license arrangements, the Company has concluded that the licenses and associated services are distinct from each other. In others, like the Company’s cloud-hosted SaaS arrangements, the license and certain services are not distinct from each other and therefore the Company has concluded that these promised goods and services are a single, combined performance obligation.
If a group of agreements are so closely related that they are, in effect, part of a single arrangement, such agreements are deemed to be one arrangement for revenue recognition purposes. The Company exercises significant judgment to evaluate the relevant facts and circumstances in determining whether the separate agreements should be accounted for separately or as, in substance, a single arrangement. The Company’s judgments about whether a group of contracts comprise a single arrangement can affect
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the allocation of consideration to the distinct performance obligations, which could have an effect on results of operations for the periods involved.
The Company is required to estimate the total consideration expected to be received from contracts with customers. In limited circumstances, the consideration expected to be received is variable based on the specific terms of the contract or based on the Company’s expectations of the term of the contract. Generally, the Company has not experienced significant returns from or refunds to customers. These estimates require significant judgment and the change in these estimates could have an effect on its results of operations during the periods involved.
Contract Balances
The timing of revenue recognition may differ from the timing of invoicing to customers and these timing differences result in receivables or contract liabilities (deferred revenue) on the Company’s consolidated balance sheet. The Company records deferred revenue when revenue is recognized subsequent to invoicing.
The Company’s balances for contract assets totaled $446,000 and $467,000 as of December 31, 2021 and 2020, respectively. The Company’s balances for contract liabilities, which are included in current and non-current deferred revenue, totaled $12.4 million and $16.4 million as of December 31, 2021 and 2020, respectively.
During the year ended December 31, 2021, the Company recognized $13.9 million of revenue that was included in the deferred revenue balance at the beginning of the period. All other activity in deferred revenue is due to the timing of invoices in relation to the timing of revenue as described above.
Revenue allocated to remaining performance obligations represents the transaction price allocated to the performance obligations that are unsatisfied, or partially unsatisfied, which includes unearned revenue and amounts that will be invoiced and recognized as revenue in future periods. Contracted but unsatisfied performance obligations were approximately $22.9 million as of December 31, 2021, of which the Company expects to recognize $13.1 million of revenue over the next 12 months and the remainder thereafter. During the years ended December 31, 2021, 2020 and 2019, no revenue was recognized from performance obligations satisfied in previous periods.
Payment terms and conditions vary by contract type, although terms generally include a requirement of payment within 30 to 60 days. In instances where the timing of revenue recognition differs from the timing of invoicing, the Company has determined that its contracts generally do not include a significant financing component. The primary purpose of invoicing terms is to provide customers with simplified and predictable ways of purchasing the Company’s products and services, and not to facilitate financing arrangements.
8) Stock-Based Compensation
The Company issues shares pursuant to the 2007 Stock Incentive Plan (the “2007 Plan”), a shareholder approved plan, which provides for the grant of stock incentive awards in the form of incentive and non-qualified stock options, stock appreciation rights, restricted stock, restricted stock units, performance stock, performance units and other awards in stock to certain key employees, non-employee directors and service providers. The exercise price of stock options granted under the 2007 Plan is equal to the market value on the date of grant. With the exception of the awards described in the following paragraph, the stock options, restricted stock awards and restricted stock units granted during the year ended December 31, 2021 and 2020 were granted under the 2007 Plan.
In addition to awards granted under the 2007 Plan, the Company granted a non-qualified option to purchase 457,692 shares of its common stock to TJ Kennedy, the Company’s President and Chief Executive Officer, on July 22, 2020, which was the first date of an open window period following his first day of employment with Qumu, and for 200,000 shares to Thomas A. Krueger, the Company’s Chief Financial Officer, on December 6, 2021, which was his first day of employment with Qumu. The options were granted outside of any shareholder-approved plan as inducement to accept employment with the Company. Each option has exercise prices equal to the closing price of the Company’s common stock as reported by the Nasdaq Stock Market on the grant date, vests in three equal installments for Mr. Kennedy’s award and four equal installments for Mr. Krueger’s award on each of the first three and four anniversaries, respectively, and has a term of seven years. In other respects, the options were structured to mirror the terms of the options granted under the 2007 Plan and are subject to stock option agreements between the Company and the respective employee.
During 2021, the Company’s shareholders approved an amendment to the 2007 Plan to increase the number of shares authorized under the plan by 500,000 to a total of 4,230,320 shares, of which 884,862 were available for future grant as of December 31, 2021.
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The Company recognized the following amounts related to the Company’s share-based payment arrangements (in thousands):
 Year Ended December 31,
 202120202019
Stock-based compensation cost charged against loss, before income tax benefit
Stock options$658 $424 $331 
Restricted stock and restricted stock units1,176 754 521 
Performance stock units233 — 
Total stock-based compensation costs$2,067 $1,178 $857 
Stock-based compensation cost included in:
Cost of revenues$71 $36 $26 
Operating expenses1,996 1,142 831 
Total stock-based compensation costs$2,067 $1,178 $857 
As of December 31, 2021, compensation expense of $1.4 million related to non-vested option awards was not yet recognized and is expected to be recognized over a weighted-average period of 2.4 years. As of December 31, 2021, compensation expense of $1.8 million related to non-vested shares and restricted share unit awards was not yet recognized and is expected to be recognized over a weighted-average period 2.8 years.
Stock Options
The fair value of each option award is estimated at the date of grant using the Black-Scholes option pricing model. The assumptions used to determine the fair value of stock option awards granted were as follows:
 Year Ended December 31,
 202120202019
Expected life of options in years
4.75
4.50 - 4.75
4.70 - 4.75
Risk-free interest rate
1.2%
0.2% - 0.4%
1.8% - 2.5%
Expected volatility
71.8%
75.3% - 76.3%
69.7% - 73.6%
Expected dividend yield
—%
—%
—%
The Company reviews these assumptions at the time of each new option award and adjusts them as necessary to ensure proper option valuation. The expected life represents the period that the stock option awards are expected to be outstanding. The Company has concluded that its stock option exercise history does not provide a reasonable basis upon which to estimate expected term, and therefore it uses the simplified method for determining the expected life of stock options granted to employees in 2021, 2020 and 2019, which bases the expected life calculation on the average of the vesting term and the contractual term of the awards. The risk-free interest rate is based on the yield of constant maturity U.S. treasury bonds with a remaining term equal to the expected life of the awards. The Company estimated the stock price volatility using weekly price observations over the most recent historical period equal to the expected life of the awards.
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A summary of share option activity is presented in the table below (in thousands, except per share data):
(In thousands, except per share data)
SharesWeighted Average Exercise PriceWeighted
Average
Remaining
Contractual Term
(in years)
Aggregate
Intrinsic Value(1)
Options outstanding at December 31, 20181,442 $3.51   
Granted39 3.11   
Exercised(40)2.55   
Canceled(381)5.20   
Options outstanding at December 31, 20191,060 2.93 
Granted658 4.90 
Exercised(295)2.63 
Canceled(158)4.31 
Options outstanding at December 31, 20201,265 3.85 
Granted200 2.12   
Exercised(227)2.44   
Canceled(139)3.48   
Options outstanding at December 31, 20211,099 3.88 2.9$— 
Total vested and expected to vest as of December 31, 20211,099 3.88 2.9$— 
Options exercisable as of:
December 31, 2019540 $3.51 
December 31, 2020394 2.96 
December 31, 2021390 3.79 2.0$— 
________________________________________________________________
(1)Aggregate intrinsic value includes only those options with intrinsic value (options where the exercise price is below the market value).
Other information pertaining to options is as follows (in thousands, except per share data):
 Year Ended December 31,
 202120202019
Fair value of options granted$244 $1,891 $71 
Per share weighted average fair value of options granted$1.22 $2.87 $1.83 
Total intrinsic value of stock options exercised$495 $707 $55 
Restricted Stock and Restricted Stock Units
Restricted stock and restricted stock units are valued based on the market value of the Company’s shares on the date of grant, which was equal to the intrinsic value of the shares on that date. These awards vest and the restrictions lapse over varying periods from the date of grant. The Company recognizes compensation expense for the intrinsic value of the restricted awards ratably over the vesting period.
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A summary of restricted stock and restricted stock units activity is presented in the table below (in thousands, except per share data):
Number of SharesWeighted Average
Grant-Date Fair Value
Nonvested at December 31, 2018308 $2.38 
Granted230 3.16 
Vested(198)2.53 
Canceled(31)2.25 
Nonvested at December 31, 2019309 2.87 
Granted577 4.50 
Vested(244)2.23 
Canceled(114)3.22 
Nonvested at December 31, 2020528 4.52 
Granted466 5.66 
Vested(213)4.58 
Canceled(305)5.30 
Nonvested at December 31, 2021476 $5.12 
Other information pertaining to restricted stock and restricted stock units is as follows (in thousands, except per share data):
 Year Ended December 31,
 202120202019
Per share weighted average grant-date fair value of restricted stock and restricted stock units granted$5.66 $4.50 $3.16 
Total fair value of restricted stock and restricted stock units vested$1,000 $903 $749 
Performance Stock Units
The Company granted performance stock units during 2021 ("2021 Performance Stock Units") and 2018 ("2018 Performance Stock Units"). In settlement of the performance stock units, the Company issues a number of shares equal to the number of performance stock units issued multiplied by the total percentage achievement of the performance goals for each award. The percentage achievement for the performance stock units may not exceed 100%.
A summary of performance stock units activity is presented in the table below (in thousands):
Number of Units
2021 Performance Stock Units2018 Performance Stock UnitsTotal Performance Stock Units
Nonvested at December 31, 2018— 148 148 
Granted— — — 
Vested— (98)(98)
Canceled— (9)(9)
Nonvested at December 31, 2019— 41 41 
Granted— — — 
Vested— — — 
Canceled— (41)(41)
Nonvested at December 31, 2020— — — 
Granted320 — 320 
Vested— — — 
Canceled(87)— (87)
Nonvested at December 31, 2021233 — 233 
At December 31, 2021, there were 233,418 shares of common stock underlying the outstanding 2021 performance stock units that were subject to vesting upon the achievement of performance goals for the performance period of January 1, 2021 to December 31, 2021. In settlement of performance stock units granted in 2021, on February 24, 2022, the Company issued 58,088 shares of restricted stock, which was equal to the number of vested 2021 performance stock units multiplied by the performance goals achievement of 66.0%.
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In settlement of performance stock units granted in 2018, during the year ended December 31, 2019 the Company issued 98,492 shares of restricted stock, which was equal to the number of vested 2018 performance stock units multiplied by the performance goals achievement of 100%. At December 31, 2019, there were 40,599 shares of common stock underlying the outstanding 2018 performance stock units that were subject to vesting upon the achievement of performance goals for the performance period of January 1, 2019 to December 31, 2019. The outstanding unvested 2018 performance stock units were canceled on February 10, 2020 upon determination by the Compensation Committee of the Company’s Board of Directors that the performance metric for the 2019 performance period was not achieved.
9) 401(k) Savings Plan
The Company has a savings plan under Section 401(k) of the Internal Revenue Code. The plan allows employees to contribute up to 100% of pretax compensation subject to Internal Revenue Code limitations. The Company matches a percentage of employees’ contributions. Matching contributions totaled $413,000, $303,000 and $296,000 for the years ended December 31, 2021, 2020 and 2019, respectively.
10) Sale of Investment in Software Company
During 2018, Canon Inc. ("Canon") acquired all of the outstanding shares of BriefCam, Ltd. ("BriefCam"), a privately-held Israeli company in which Qumu held convertible preferred shares. During the years ended December 31, 2021 and 2019, the Company recognized gains of $50,000 and $41,000, respectively, related to the release of cash from escrow in connection with the sale.
11) Income Taxes
The components of loss before income taxes consist of the following (in thousands):
 Year Ended December 31,
 202120202019
Loss before income taxes:   
Domestic$(13,264)$(7,435)$(5,466)
Foreign(3,493)(2,071)(1,171)
Total loss before income taxes$(16,757)$(9,506)$(6,637)
The provision for income tax expense (benefit) consists of the following (in thousands):
 Year Ended December 31,
 202120202019
Current:   
U.S. Federal$— $— $— 
State61 61 17 
Foreign(455)(368)(246)
Total current(394)(307)(229)
Deferred:   
U.S. Federal— — — 
State(8)
Foreign— 27 
Total deferred35 
Total provision for income tax expense (benefit)$(392)$(306)$(194)
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Total income tax expense (benefit) differs from the expected income tax expense (benefit), computed by applying the federal statutory rate of 21% in 2021, 2020 and 2019, to earnings before income taxes as follows (in thousands):
 Year Ended December 31,
 202120202019
Expected income tax benefit$(3,519)$(1,997)$(1,393)
Federal R&D credit(34)(67)(54)
Foreign tax 279 76 27 
Non-deductible equity expense(218)258 15 
Non-deductible stock issuance costs(16)(82)
Change in valuation allowance3,738 1,655 1,379 
State income taxes, net of federal tax effect(619)(168)(219)
Other, net(3)19 48 
Total provision for income tax expense (benefit)$(392)$(306)$(194)
The tax effects of temporary differences that give rise to significant portions of deferred tax assets (liabilities) are presented below (in thousands):
 December 31,
 20212020
Deferred tax assets:  
Inventory provisions and uniform capitalization$— $
Accounts receivable allowances
Non-qualified stock option and restricted stock expense635 245 
Deferred revenue847 302 
Lease liabilities107 199 
Loss and credit carryforwards of U.S. subsidiary29,683 25,844 
Loss carryforward of foreign subsidiaries 294 91 
Excess interest expense476 420 
Other accruals and reserves287 326 
Total deferred tax assets before valuation allowance32,337 27,436 
Less valuation allowance(31,969)(26,999)
Total deferred tax assets$368 $437 
Deferred tax liabilities:  
Acquired intangibles$(345)$(347)
Right of use assets(36)(78)
Fixed assets30 
Other— — 
Total deferred tax liabilities$(351)$(418)
Total net deferred tax assets$17 $19 
As of December 31, 2021, the Company had $104.8 million of net operating loss carryforwards for U.S. federal tax purposes and $77.2 million of net operating loss carryforwards for various states. The loss carryforwards for state tax purposes will expire between 2022 and 2041 if not utilized. At December 31, 2021, $85.7 million of federal net operating loss carryforwards (losses originating in tax years beginning prior to January 1, 2018), expire in years 2022 through 2037, and federal net operating loss of $19.1 million generated since 2018 can be carryforward indefinitely and utilization is limited to 80% of taxable income. The net operating loss expiration related to the state income tax returns that the Company files varies by state.
As of December 31, 2021, the Company had federal and state research and development credit carryforwards of $3.3 million, net of Section 383 limitations, which will begin to expire in 2023 if not utilized.
As a result of its acquisition of Qumu, Inc. in October 2011, utilization of U.S. net operating losses and tax credits of Qumu, Inc. are subject to annual limitations under Internal Revenue Code Sections 382 and 383, respectively. The Company has not completed an IRC Section 382 study since 2011. It is possible additional ownership changes have occurred, which may result in additional Section 382 and 383 limitations. Due to the valuation allowance, it is not expected that any such limitation will have an impact on the results of operations of the Company.
The Company assessed that the valuation allowance against its U.S. deferred tax assets is still appropriate as of December 31, 2021 and 2020, based on the consideration of all available positive and negative evidence, using the “more likely than not”
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standard required by ASC 740, Income Taxes. During 2019 the U.K. shifted from a net deferred tax liability to net deferred tax asset position. As such, the Company no longer believes that it is more likely than not that the future results of the operations in the U.K. will generate sufficient taxable income to utilize the deferred tax assets. As of December 31, 2021 and 2020, a full valuation allowance has been applied against its U.K. deferred tax assets. As of December 31, 2021, the Company had a cumulative foreign tax loss carryforward of $3.7 million in the U.K. This amount can be carried forward indefinitely. The valuation allowance will be reviewed quarterly and will be maintained until sufficient positive evidence exists to support the reversal of the valuation allowance.
The Company may repatriate cash associated with undistributed earnings of its foreign subsidiaries, such that they are not reinvested indefinitely. The repatriation of cash and cash equivalents held by the Company’s international subsidiaries would not result in an adverse tax impact on cash given that the future tax consequences of repatriation are expected to be insignificant.
A reconciliation of the beginning and ending amounts of gross unrecognized tax benefits is presented in the table below (in thousands):
 Year Ended December 31,
 20212020
Gross unrecognized tax benefits at beginning of year$1,836 $1,780 
Increases related to:  
Prior year income tax positions— 
Current year income tax positions36 57 
Decreases related to:  
Prior year income tax positions - closure of statute of limitations— (1)
Gross unrecognized tax benefits at end of year$1,880 $1,836 
Included in the balance of unrecognized tax benefits at December 31, 2021 are potential benefits of $557,000 that, if recognized, would affect the effective tax rate. The change in the liability for gross unrecognized tax benefits reflects an increase in reserves established for federal and state uncertain tax positions. The Company does not anticipate that the total amount of unrecognized tax benefits as of December 31, 2021 will change significantly by December 31, 2022.
The Company recognizes accrued interest and penalties related to unrecognized tax benefits as a component of income tax expense. Total accrued interest and penalties amounted to $72,000 and $50,000 on a gross basis at December 31, 2021 and 2020, respectively, and are excluded from the reconciliation of unrecognized tax benefits presented above. Interest and penalties recognized in the consolidated statements of operations related to uncertain tax positions amounted to net tax expense of $22,300 in both 2021 and 2020.
The Company files income tax returns in the U.S. federal jurisdiction and various state and foreign jurisdictions. As of December 31, 2021, the Company was no longer subject to income tax examinations for taxable years before 2018 in the case of U.S. federal taxing authorities, and taxable years generally before 2017 in the case of major state and local taxing jurisdictions.
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12) Computation of Net Loss Per Share of Common Stock
The following table identifies the components of net loss per basic and diluted share (in thousands, except for per share data):
 Year Ended December 31,
 202120202019
Net loss per share – basic
Net loss$(16,365)$(9,200)$(6,443)
Weighted average shares outstanding – basic17,514 13,612 10,395 
Net loss per share – basic$(0.93)$(0.68)$(0.62)
Net loss per share – diluted
Loss attributable to common shareholders:
Net loss$(16,365)$(9,200)$(6,443)
Numerator effect of dilutive securities
Warrants(1,548)(294)(105)
Loss attributable to common shareholders$(17,913)$(9,494)$(6,548)
Weighted averages shares outstanding – diluted:
Weighted average shares outstanding – basic17,514 13,612 10,395 
Denominator effect of dilutive securities
Warrants136 15 19 
Weighted average shares outstanding – diluted17,650 13,627 10,414 
Net loss per share – diluted$(1.01)$(0.70)$(0.63)
Stock options, warrants and restricted stock units to acquire common shares excluded from the computation of diluted weighted-average common shares as their effect is anti-dilutive were as follows (in thousands):
 Year Ended December 31,
 202120202019
Stock options1,113 1,150 1,299 
Warrants— 414 1,025 
Restricted stock units434 284 124 
Total anti-dilutive1,547 1,848 2,448 
13) Significant Customers and Geographic Data
One customer accounting for more than 10% of the Company’s total revenue is as follows (in thousands):
Year Ended December 31,
Revenues202120202019
Customer A*$6,442 *
_________________________________________________
* No customer exceeded 10% of total revenue
Customers accounting for more than 10% of the Company’s accounts receivable are as follows (in thousands):
December 31,
Accounts Receivable20212020
Customer B$606 $535 
Customer C$525 *
Customer D$523 $918 
_________________________________________________
* Accounts receivable balance did not exceed 10%

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Net property and equipment of the Company were located as follows (in thousands):
December 31,
 20212020
United States$277 $180 
United Kingdom42 34 
India18 35 
Total$337 $249 
14) Termination of Merger Agreement with Synacor, Inc.
On February 11, 2020, Qumu Corporation entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) with Synacor, Inc. (“Synacor”) and Quantum Merger Sub I, Inc., a direct, wholly owned subsidiary of Synacor (“Merger Sub”).
On June 29, 2020, Qumu, Synacor and Merger Sub entered into an agreement to terminate the Merger Agreement (the “Mutual Termination Agreement”). Pursuant to the Mutual Termination Agreement, the Merger Agreement was terminated and the parties provided a mutual release of claims relating to the Merger Agreement and related agreements. 
Pursuant to the terms of the Mutual Termination Agreement, Qumu paid Synacor $250,000 on June 29, 2020 and was obligated to pay an additional $1.45 million if (a) within 15 months following June 29, 2020, an Acquisition Transaction in respect of Qumu was consummated with a Person other than Synacor or (b) (i) within 15 months following June 29, 2020, Qumu entered into a binding definitive agreement for an Acquisition Transaction with a Person other than Synacor and (ii) such Acquisition Transaction was ultimately consummated (whether or not during the foregoing 15 months period). The Company did not trigger an obligation as an Acquisition Transaction did not occur in the 15 months following the termination of the merger agreement. The contingent obligation expired on September 29, 2021 as no such event occurred.
During the year ended December 31, 2020, the Company recognized transaction-related expenses related to the Company’s Merger Agreement with Synacor totaling $1.6 million, which is included within general and administrative expenses in the Company’s consolidated statement of operations.
15) Subsequent Events
Wells Fargo Credit Facility
On March 30, 2022, the Company entered into the Second Amendment to Loan and Security Agreement with Wells Fargo Bank, National Association amending certain provisions of its revolving line of credit. See Note 4–"Commitments and Contingencies." Further, on April 12, 2022, the Company repaid the outstanding balance of the revolving line, which then totaled $5.0 million, and terminated its Loan and Security Agreement with Wells Fargo.
Silicon Valley Bank Credit Facility
On April 15, 2022, the Company entered into a Loan and Security Agreement (the “SVB Agreement”) with Silicon Valley Bank providing for a $7.5 million revolving line of credit. The maximum availability for borrowing under the SVB Agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus a non-formula amount of $2.5 million. The non-formula amount will be eliminated from availability under the line of credit at the earlier of April 30, 2023 or the date on which the Company's net cash, as defined, is less than $5.0 million. The maturity of the SVB Agreement is April 15, 2024. No amounts are outstanding under the SVB Agreement as of April 15, 2022.
Any borrowings under the SVB Agreement bear interest, based on an interest rate dependent on Net Cash of above or below $5.0 million. Net Cash is defined as (a) the Company's cash maintained with Silicon Valley Bank less (b) the outstanding line of credit balance. If Net Cash is greater than $5.0 million, then the interest rate is the "prime rate” as published in The Wall Street Journal ("WSJ") for the relevant period plus 1.50%. If cash liquidity is less than $5.0 million, then the interest rate is the WSJ prime rate plus 2.00%. The SVB Agreement contains certain reporting requirements, conditions, and covenants, including a covenant requiring the Company to maintain an adjusted quick ratio greater than or equal to 1.25 to 1.00. The adjusted quick ratio is the ratio of (a) unrestricted cash and cash equivalents in SVB deposit accounts or securities accounts plus net billed accounts receivable and (b) the sum of current liabilities less the current portion of deferred revenue.
Pursuant to the SVB Agreement, the Company granted a security interest in substantially all of its properties, rights and assets (including certain equity interests of the Company’s subsidiaries). The SVB Agreement contains customary events of default, upon the occurrence of which, the lender may accelerate repayment of any outstanding balance. Additionally, the line of credit
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contains various provisions that limit our ability to, among other things, incur, create or assume certain indebtedness; create, incur or assume certain liens; make certain investments; make sales, transfers and dispositions of certain property; undergo certain fundamental changes, including certain mergers, liquidations and consolidations; purchase, hold or acquire certain investments; and declare or make certain dividends and distributions.
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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
None.
ITEM 9A. CONTROLS AND PROCEDURES
a)Evaluation of Disclosure Controls and Procedures
Our Chief Executive Officer, TJ Kennedy, and our Chief Financial Officer, Thomas A. Krueger, have evaluated the Company’s disclosure controls and procedures as of December 31, 2021. Our Chief Executive Officer and our Chief Financial Officer used the definition of “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) and 15d-15(e) under the Exchange Act in making their conclusion as to the effectiveness of such controls and procedures.
Based upon such evaluation, our Chief Executive Officer and our Chief Financial Officer have concluded that our disclosure controls and procedures were effective as of December 31, 2021.
b)Management’s Report on Internal Control Over Financial Reporting
Management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Under the supervision of our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that:
(i)Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;
(ii)Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with U.S. generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and
(iii)Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Based on our assessment and those criteria, management believes that the Company’s internal control over financial reporting was effective as of December 31, 2021.
c)    Changes in Internal Control Over Financial Reporting
There have been no changes in internal controls over financial reporting that occurred during the fourth quarter ended December 31, 2021 that have materially affected, or are reasonable likely to materially affect, the Company’s internal control over financial reporting.
ITEM 9B. OTHER INFORMATION
On April 12, 2022, the Company repaid the outstanding indebtedness totaling $5.0 million on that certain loan and security agreement dated January 15, 2021, as amended, by and among the Company, its wholly-owned subsidiary, Qumu, Inc., a California corporation (with the Company, the “Borrower”) and Wells Fargo Bank, National Association. Concurrently with the repayment, the loan and security agreement was terminated.
On April 15, 2022, the Borrower entered into a Loan and Security Agreement (the “SVB Agreement”) with Silicon Valley Bank providing for a $7.5 million revolving line of credit. The maximum availability for borrowing under the SVB Agreement is the lesser of $7.5 million or the sum of a defined borrowing base of 85% of eligible accounts receivable plus a non-formula amount of $2.5 million. The non-formula amount will be eliminated from availability under the line of credit at the earlier of
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April 30, 2023 or the date on which our net cash, as defined, is less than $5.0 million. The maturity of the SVB Agreement is April 15, 2024. No amounts are outstanding under the SVB Agreement as of April 15, 2022.
Any borrowings under the SVB Agreement bear interest based on an interest rate dependent on Net Cash of above or below $5.0 million. Net Cash is defined as (a) the Company's cash maintained with Silicon Valley Bank less (b) the outstanding line of credit balance. If Net Cash is greater than $5.0 million, then the interest rate is the “prime rate” as published in The Wall Street Journal ("WSJ") for the relevant period plus 1.50%. If cash liquidity is less than $5.0 million, then the interest rate is the WSJ prime rate plus 2.00%. The SVB Agreement contains certain reporting requirements, conditions, and covenants, including a covenant requiring the Company to maintain an adjusted quick ratio greater than or equal to 1.25 to 1.00. The adjusted quick ratio is the ratio of (a) unrestricted cash and cash equivalents in SVB deposit accounts or securities accounts plus net billed accounts receivable and (b) the sum of current liabilities less the current portion of deferred revenue.
Pursuant to the SVB Agreement, the Borrower granted a security interest in substantially all of its properties, rights and assets (including certain equity interests of the Company’s subsidiaries).
The foregoing summary of the SVB Agreement does not purport to be complete and is subject to and qualified in its entirety by reference to the SVB Agreement, which is expected to be filed as an exhibit to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2022.
ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS
None.

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PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
The information required by this item is incorporated herein by reference to the following sections of the Company’s Proxy Statement for its 2022 Annual Meeting of Shareholders, which will be filed with the Securities and Exchange Commission pursuant to Regulation 14A within 120 days after the close of the fiscal year for which this report is filed (the "Proxy Statement"):
Ownership of Voting Securities by Principal Holders and Management;
Proposal 1 – Election of Directors;
Executive Officers;
Executive Compensation;
Section 16(a) Beneficial Ownership Reporting Compliance;
Corporate Governance; and
Code of Ethics.
ITEM 11. EXECUTIVE COMPENSATION
The information required by this item is incorporated herein by reference to the sections of the Company’s Proxy Statement entitled "Executive Compensation" and "Director Compensation."
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
The information required by this item is incorporated herein by reference to the section of the Company’s Proxy Statement entitled "Ownership of Voting Securities by Principal Holders and Management."
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Securities Authorized for Issuance Under Equity Compensation Plans
The following table sets forth information regarding Qumu’s equity compensation plans in effect as of December 31, 2021. Each of the Company’s equity compensation plans is an “employee benefit plan” as defined by Rule 405 of Regulation C of the Securities Act of 1933.
Securities Authorized for Issuance
Under Equity Compensation Plans
Plan categoryNumber of Shares of Common Stock to be Issued Upon Exercise of Outstanding Options, Warrants and RightsWeighted-Average Exercise Price of Outstanding Options, Warrants and Rights
Number of Shares of Common Stock Remaining Available for Future Issuance Under Equity Compensation Plans(1)
Equity compensation plans approved by shareholders
441,498 $3.61 884,862 
Equity compensation plans not approved by shareholders(2)
657,692 $4.05 — 
Total1,099,190$3.87 884,862
_______________________________________
(1)     Excludes shares of common stock listed in the first column.
(2)    Consists of outstanding non-qualified stock option grants for 457,692 shares to TJ Kennedy, the Company’s President and Chief Executive Officer, on July 22, 2020, which was the first date of an open window period following the first day of employment with Qumu, and for 200,000 shares to Thomas A. Krueger, the Company’s Chief Financial Officer, on December 6, 2021, which was Mr. Krueger’s the first day of employment with Qumu. The stock options were granted outside of the Company’s current equity incentive plan, the 2007 Stock Incentive Plan, as “inducement awards” pursuant to Nasdaq Listing Rules. The options have an exercise price equal to the closing price of the Company’s common stock as reported by the Nasdaq Stock Market on the grant dates, vest in three equal installments for Mr. Kennedy’s award and four equal installments for Mr. Krueger’s award on each of the first three and four anniversaries, respectively, of the date of grant, and have a term of seven years. In other respects, each option grant was structured to mirror the terms of options granted under the Company’s 2007 Stock Incentive Plan and is subject to a stock option plan and agreement entered into by and between the Company and each employee.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE
The information required by this item is incorporated by reference to the sections of the Company’s Proxy Statement entitled "Certain Relationships and Related Person Transactions" and "Corporate Governance."
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES
The information required by this item is incorporated by reference to the section of the Company’s Proxy Statement entitled "Relationship with Independent Registered Public Accounting Firm."
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PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a) Financial Statements. See Part II, Item 8 of this report
(b) Exhibit Index
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Exhibit
No.
Description
101.INSInline XBRL Instance Document.
101.SCHInline XBRL Taxonomy Extension Schema Document.
101.CALInline XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEFInline XBRL Taxonomy Extension Definition Linkbase Document.
101.LABInline XBRL Taxonomy Extension Label Linkbase Document.
101.PREInline XBRL Taxonomy Extension Presentation Linkbase Document.
104
Cover Page Interactive Data File (formatted in Inline XBRL and contained in Exhibit 101)* Indicates a management contract or compensatory plan or arrangement
* Indicates a management contract or compensatory plan or arrangement
Effective September 16, 2013, Rimage Corporation changed its corporate name to Qumu Corporation.
ITEM 16. FORM 10-K SUMMARY
Not applicable.
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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Dated: April 15, 2022QUMU CORPORATION
  By:/s/ TJ Kennedy
   TJ Kennedy
   Chief Executive Officer
  By:/s/ Thomas A. Krueger
   Thomas A. Krueger
   Chief Financial Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. Each person whose signature appears below constitutes and appoints TJ Kennedy and Thomas A. Krueger as his or her true and lawful attorneys-in-fact and agents, each acting alone, with full power of substitution and re-substitution, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K and to file the same, with all exhibits thereto, and other documents in connection therewith, with the U.S. Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, each acting alone, full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all said attorneys-in-fact and agents, each acting alone, or his substitute or substitutes, may lawfully do or cause to be done by virtue thereof.
Signature Title Date
     
/s/ TJ Kennedy Chief Executive Officer  April 15, 2022
TJ Kennedy (Principal Executive Officer), Director  
/s/ Thomas A. Krueger Chief Financial Officer (Principal April 15, 2022
Thomas A. Krueger Financial and Accounting Officer)  
/s/ Mary E. ChowningDirectorApril 15, 2022
Mary E. Chowning
/s/ Neil E. CoxDirectorApril 15, 2022
Neil E. Cox
/s/ Daniel R. FishbackDirectorApril 15, 2022
Daniel R. Fishback
/s/ Edward Horowitz Director April 15, 2022
Edward Horowitz    
/s/ Kenan Lucas Director April 15, 2022
Kenan Lucas    
/s/ Robert F. Olson Director April 15, 2022
Robert F. Olson    
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Exhibit 10.1
QUMU CORPORATION
STOCK OPTION AGREEMENT

THIS STOCK OPTION AGREEMENT (this “Agreement”) is made as of the Grant Date set forth below, by and between Qumu Corporation, a Minnesota corporation (the “Company”), and the optionee named below (“Optionee”), and is not issued pursuant to the Company’s 2007 Second Amended and Restated Stock Incentive Plan (the “2007 Plan”) or any other equity incentive plan of the Company approved by the Company’s shareholders.

OPTIONEE:
Thomas A. Krueger
GRANT DATE:
December 6, 2021
NUMBER OF OPTION SHARES:
200,000 shares of common stock
OPTION PRICE PER SHARE:
$2.12 per Share
EXPIRATION DATE:    
December 6, 2028


1.Grant of Option. The Company hereby grants to Optionee the right and option (the “Option”) to purchase all or any part of the aggregate number of shares of common stock of the Company (the “Shares”) set forth above (the “Option Shares”), at the Option Price per Share set forth above, on the terms and conditions set forth in this Agreement. The Option is granted to Optionee as an a material inducement to Optionee accepting employment with the Company in accordance with Nasdaq Listing Rule 5635(c)(4). The Option is not intended to be an “incentive stock option” within the meaning of Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”).
2.Administration of Option. The Option will be administered by the Compensation Committee (the “Committee”) of the Board of Directors of the Company (the “Board”). Any or all functions of the Committee specified in this Agreement may be exercised by the Board unless this Agreement specifically states otherwise. The Committee has the authority to adopt, alter and repeal such administrative rules, guidelines and practices governing the Option as it may, from time-to-time, deem advisable, to interpret the terms and provisions of this Agreement and to otherwise supervise the administration of the Option. The Committee may not take any action that would be treated as a “repricing” under generally accepted accounting principles. All decisions made by the Committee pursuant to this Agreement will be final, conclusive and binding on all persons, including the Company, its shareholders, members of the Board, Optionee and their respective successors, assigns, heirs, estates and beneficiaries.
3.Term and Exercise of Option.

(a)Installment Exercise Provisions. The term of the Option shall commence on the Grant Date set forth above and shall continue until the Expiration Date set forth above, unless earlier terminated as provided herein. Except as otherwise provided herein, the Option will be exercisable in cumulative installments as follows:



(i)Up to one-quarter of the Option Shares may be purchased at any time on or after the one-year anniversary of the Grant Date and prior to termination of the Option;
(ii)Up to one-half of the Option Shares may be purchased at any time on or after the second-year anniversary of the Grant Date and prior to termination of the Option;
(iii)Up to three-quarters of the Option Shares may be purchased at any time on or after the third-year anniversary of the Grant Date and prior to termination of the Option;
(iii)    Up to 100% of the Option Shares may be purchased at any time on or after the fourth-year anniversary of the Grant Date and prior to termination of the Option; and
Neither Optionee nor Optionee’s legal representatives, legatees or distributees, as the case may be, will be, or will be deemed to be, a holder of any Option Shares for any purpose unless and until certificates for the Option Shares are issued to Optionee or Optionee’s legal representatives, legatees or distributees, under the terms of this Agreement.
(b)Method of Exercise. The Option is exercisable by delivery of an exercise notice in the form specified by the Company which shall state the election to exercise the Option, the number of Option Shares in respect of which the Option is being exercised (the “Exercised Shares”) and such other representations and agreements as may be required by the Company. The exercise notice in the form specified by the Company shall be signed by Optionee and shall be delivered to the Company in accordance with Section 14 of this Agreement or to such person as the Company may specify in writing to Optionee. The exercise notice in the form specified by the Company shall be accompanied by payment of the aggregate Option Price per Share. The Option shall be deemed to be exercised upon receipt by the Company of such fully executed exercise notice accompanied by such aggregate Option Price per Share.
(c)Method of Payment. Payment of the aggregate Option Price per Share shall be made by certified bank check, by delivery (or by attestation) of other Shares owned by Optionee, pursuant to a “same day sale” program exercised through a brokerage transaction as permitted under the provisions of Regulation T applicable to cashless exercises (so long as the Company’s Shares are registered under Section 12 of the Exchange Act), or by a “net exercise” arrangement pursuant to which the Company will reduce the number of Shares issued upon exercise by the largest whole number of Shares with a Fair Market Value that does not exceed the aggregate Option Price per Share (together with payment in cash or other payment from Optionee to the extent of any remaining balance) provided that any such Shares used to pay the aggregate Option Price per Share shall no longer be outstanding and exercisable under the Option. Any same day sale or cashless exercise shall comply with regulations promulgated under the Securities Exchange Act and the Federal Reserve Board. No Shares and no certificate for Shares shall be issued until full payment therefore has been made.
4.Change in Control.

(a)“Change in Control” of the Company shall mean a change in control which would be required to be reported in response to Item 5.01 of Form 8-K promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), whether or not the Company is then subject to such reporting requirement, including without limitation, if:

(i)any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange Act) becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly of securities of the Company representing 20% or more of the combined voting power of the Company’s then outstanding securities (other than an entity owned 50% or greater by the Company or an employee pension plan for the benefit of the employees of the Company);



(ii)there ceases to be a majority of the Board comprised of (i) individuals who, on the date of this Agreement, constituted the Board of the Company; and (ii) any new director who subsequently was elected or nominated for election by a majority of the directors who held such office prior to a Change in Control; or
(iii)the Company disposes of at least 75% of its assets, other than (i) to an entity owned 50% or greater by the Company or any of its subsidiaries, or to an entity in which at least 50% of the voting equity securities are owned by the shareholders of the Company immediately prior to the disposition in substantially the same percentage or (ii) as a result of a bankruptcy proceeding, dissolution or liquidation of the Company.
Notwithstanding anything herein to the contrary, the Committee may unilaterally amend the definitions of Change of Control, Action Effective Date, and this Section 4 if at any time, and from time to time, as such definitions or terms relating to a Change in Control are correspondingly amended in the 2007 Plan.
(b)Except as otherwise provided in this Agreement, if a Change in Control occurs, all previously unexercised Option Shares shall be exercisable in full, without regard to any installment exercise provisions, and the Option shall be governed by applicable law and the documents effectuating the Change in Control. If the agreements effectuating the Change in Control do not provide for the assumption or substitution of the Option (and all “Stock Incentives” granted under the 2007 Plan), the Committee, in its sole and absolute discretion, may, with respect to any or all of such Option Shares, take any or all of the following actions to be effective as of the date of the Change in Control (or as of any other date fixed by the Committee occurring within the thirty (30) day period immediately preceding the date of the Change in Control, but only if such action remains contingent upon the effectuation of the Change in Control) (such date referred to as the “Action Effective Date”):
(i)Unilaterally cancel such Option Shares in exchange for whole and/or fractional Shares (or whole Shares and cash in lieu of any fractional Share) or whole and/or fractional shares of a successor (or whole shares of a successor and cash in lieu of any fractional share) that, in the aggregate, are equal in value to the product of (1) the excess, if any, of the Fair Market Value per Share on the Action Effective Date over the Exercise Price multiplied by (2) the number of Option Shares.
(ii)Unilaterally cancel such Option Shares in exchange for cash or other property equal in value to the product of (1) the excess, if any, of the Fair Market Value per Share on the Action Effective Date over the Exercise Price multiplied by (2) the number of Option Shares.
(iii)Unilaterally cancel such Option Shares after providing Optionee with (i) an opportunity to exercise such Option Shares to the extent vested within a specified period prior to the date of the Change in Control, and (ii) notice of such opportunity to exercise prior to the commencement of such specified period. The Committee may modify or waive any condition limiting the exercise of the Option to permit a cashless exercise of the Option.
(c)Notwithstanding the foregoing, payment of cash in lieu of whole or fractional Shares or shares of a successor may only be made to the extent that such payment (i) has met the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act, or (ii) is a subsequent transaction the terms of which were provided for in a transaction initially meeting the requirements of an exemption under Rule 16b-3 promulgated under the Exchange Act. The payment of cash in lieu of whole or fractional Shares or in lieu of whole or fractional shares of a successor shall be considered a subsequent transaction approved by the original grant of the Option.



(d)For the purposes of this Agreement, “Fair Market Value” of a Share shall be determined by the Committee as follows: (i) if the Shares are listed for trading on one of more national securities exchanges, the last reported sales price on such principal exchange on the date in question, or if the Shares shall not have been traded on such principal exchange on such date, the last reported sales price on such principal exchange on the first day prior thereto on which the Shares was so traded; or (b) if the Shares are not listed for trading on a national securities exchange, but are traded in the over-the-counter market, the closing bid price for the Shares on the date in question, or if there is no such bid price for the Shares on such date, the closing bid price on the first day prior thereto on which such price existed; or (c) if neither (a) or (b) is applicable, a value determined by the reasonable application of a reasonable valuation method as defined in regulations promulgated under Section 409A of Code, which determination shall be final and binding on all parties.
5.Termination of Employment.

(a)If Optionee shall cease to be employed by the Company as a result of retirement for age or disability, or voluntary or involuntary separation from employment, other than a termination for Cause (as defined below), the Option may be exercised to the extent Optionee shall have been entitled to do so at the date of termination of employment, within a period of 90 days after such termination of employment, but in no case later than the Expiration Date set forth above.
(b)If Optionee’s employment is terminated for Cause, the right of Optionee to exercise the Option shall terminate immediately upon such termination of employment. For purposes of this Agreement, “Cause” shall have the same meaning as in any employment or severance agreement between Optionee and the Company in effect at the time of such termination of employment.
(c)The Option will not confer upon Optionee any right with respect to continuance of employment by the Company, nor will it interfere in any way with the right of the Company to terminate Optionee’s employment at any time.
6.Death of Optionee. In the event of the death of Optionee while in the employ of the Company, the Option may be exercised to the extent Optionee shall have been entitled to do so at the date of death, within a period of one year after the date of death, but in no case later than the Expiration Date set forth above. In such event, the Option shall be exercisable only by the executors or administrators of Optionee or by the person or persons to whom Optionee’s rights under the Option shall pass by Optionee’s will or the laws of descent and distribution.
7.Limitations on Exercise of Option.

(a)Except as provided in paragraph 5 and 6 above, the Option may not be exercised unless Optionee is, at the time of such exercise, in the employ of the Company, and shall have been continuously so employed since the Grant Date of the Option.
(b)The issuance of Option Shares upon the exercise of the Option shall be subject to all applicable laws, rules and regulations, and shares shall not be issued except upon the approval of proper government agencies or stock exchanges as may be required. Assuming compliance with such laws, rules and regulations, for income tax purposes the Option Shares shall be considered transferred to Optionee on the date the Option is exercised with respect to such Option Shares.
8.Nontransferability of Option. The Option shall not be transferable by Optionee, other than by will or the laws of descent and distribution. During the lifetime of Optionee, the Option shall be exercisable only by Optionee.



9.Registration. If any law or regulation of the Securities and Exchange Commission or of any other body having jurisdiction shall require the Company or Optionee to take any action in connection with the exercise of the Option, then, notwithstanding any contrary provision of this Agreement, the date for exercise of the Option and the delivery of the Option Shares shall be deferred until the completion of the necessary action. In the event that the Company shall deem it necessary, the Company may condition the grant or exercise of the Option upon the receipt of a satisfactory certificate that Optionee is acquiring the Option Shares for investment purposes and not with the view or intent to resell or otherwise distribute the Option or Option Shares. In such event, the stock certificate evidencing such Option Shares shall bear a legend referring to applicable laws restricting transfer of such shares. In the event that the Company deems it necessary to register under the Securities Act of 1933, as amended, or any other applicable statute, the Options or any Option Shares, then Optionee shall cooperate with the Company and take such action as is necessary to permit registration or qualification of such Option or Option Shares. It is the Company’s intent, but not its obligation, to register or qualify the offering or sale of Shares under the Securities Act of 1933 of any other applicable state, federal or foreign law.
10.Disgorgement.

(a)If any of the Company’s financial statements are required to be restated resulting from errors, omissions or fraud, the Committee may (in its sole discretion, but acting in good faith) direct that the Company recover all or a portion of any Stock Incentive with respect to any fiscal year of the Company the financial results of which are negatively affected by such restatement. The operation of this Section 10(a) shall be in accordance with the provisions of Section 302 of Sarbanes-Oxley Act of 2002 and any applicable guidance.
(b)Upon demand of the Company, Optionee shall disgorge all or any portion of the Option or other compensation paid or payable pursuant to the Option received within 36-month period prior to the public release of the restatement of financial information due to material noncompliance with the financial reporting requirements under the federal securities laws. The operation of this Section 10(b) shall be in accordance with the provisions of Section 954 of the Dodd-Frank Wall Street Reform and Consumer Protection Act and any applicable guidance.
(c)The amount to be recovered from Optionee under this Section shall be the amount by which the Option exceeded the amount that would have been paid or payable to Optionee had the financial statements been initially filed as restated, or any greater or lesser amount (including, but not limited to, the entire Option) that the Committee shall determine. In no event shall the amount to be recovered by the Company be less than the amount required to be repaid or recovered as a matter of law.
(d)In addition to or in lieu of the rights to recovery set forth above, the Committee shall determine, as late as the time of the recoupment, regardless of whether such method is stated in this Agreement, whether the Company shall effect any such recovery (i) by seeking repayment from Optionee,(ii) by reducing (subject to applicable law and the terms and conditions of the applicable plan, program or arrangement) the amount that would otherwise be payable to Optionee under any compensatory plan, program or arrangement maintained by the Company or any of its affiliates, (iii) by withholding payment of future increases in compensation (including the payment of any discretionary bonus amount) or grants of compensatory awards that would otherwise have been made in accordance with the Company’s otherwise applicable compensation practices, (iv) by a holdback or escrow (before or after taxation) of part or all of the Shares, payment or property received upon exercise or satisfaction of the Option or any other stock incentive granted under any plan or agreement with the Company, or (v) by any combination of the foregoing. Notwithstanding anything herein to the contrary, the Committee may unilaterally amend this Section 10 and Section 11 if at any time, and from time to time, as such terms relating to disgorgement, forfeiture and recoupment are correspondingly amended in the 2007 Plan.



11.Forfeiture and Recoupment. Without limiting in any way the foregoing, Optionee’s rights, payments, and benefits with respect to the Option shall be subject to reduction, cancellation, forfeiture, or recoupment by the Company upon the occurrence of any of the following events, in addition to any otherwise applicable vesting conditions: (a) failure to accept the terms of the Option, (b) termination of Optionee’s employment for Cause, (c) violation of material Company policies, (d) breach of any agreement between the Company and Optionee, or (e) other conduct by Optionee that the Committee determines is detrimental to the business or reputation of the Company or its subsidiaries.
12.Tax Withholding. The Company has the right to deduct from any award payment made under this Agreement or to require Optionee to pay the amount of any federal, state or local taxes of any kind required by law to be withheld with respect to the grant, vesting, payment or settlement of an award under this Agreement, or to take such other action as may be necessary in the opinion of the Company to satisfy all obligations for the payment of such taxes. Optionee may elect by written notice to the Company to satisfy part or all of the withholding tax requirements associated with the award by (a) authorizing the Company to retain from the number of Option Shares that would otherwise be deliverable to Optionee (except to the extent such retention would violate applicable securities laws), or (b) delivering (including by attestation) to the Company from Shares already owned by Optionee, that number of Shares having an aggregate Fair Market Value equal to part or all of the tax payable by Optionee under this Section, and in the event Option Shares or Shares are withheld or delivered, the amount withheld shall not exceed the statutory minimum required federal, state FICA and other payroll taxes.
13.Adjustment. In the event of a stock dividend, stock split, spin-off, rights offering, recapitalization through a large, nonrecurring cash dividend, or a similar equity restructuring of the Company, the Committee will adjust: (a) the number of Shares subject to the Option, rounding all fractions downward, and (d) the Exercise Price of the Option, or any combination thereof, in an equitable manner that will equalize the fair value of the Option before and after the equity restructuring. Furthermore, in the event of any corporate transaction described in Code Section 424(a) that provides for the substitution or assumption of the Option, the Committee will adjust the Option in a manner that satisfies the requirements of Code Section 424(a) as to: (x) the number of Shares subject to the Option, rounding all fractions downward, and (y) the Exercise Price of the Option, or any combination thereof. An adjustment made under this Section by the Committee shall be conclusive and binding on all affected persons.
14.Notices. Notices required hereunder shall be given in person or by first class mail to the address of Optionee shown on the records of the Company, and to the Company at its principal executive office.
15.Successors and Assigns. This Agreement shall apply to and bind Optionee and the Company and their respective permitted assignees and transferees, heirs, legatees, executors, administrators and legal successors.
16.Miscellaneous. This Agreement constitutes the entire agreement of the parties with respect to the subject matter of this Agreement and supersedes in its entirety all prior undertakings and agreements of the Company and Optionee with respect to the subject matter hereof. The Committee shall have the right to modify, amend or cancel the Option if (a) the modification, amendment or cancellation does not diminish the rights or benefits of Optionee under the Option (provided, however, that a modification, amendment or cancellation that results solely in a change in the tax consequences with respect to the Option shall not be deemed as a diminishment of rights or benefits of the Option), (b) Optionee consents in writing to such modification, amendment or cancellation, (c) there is a dissolution or liquidation of the Company, (d) this Agreement expressly provides for such modification, amendment or cancellation, or (e) the Company would otherwise have the right to make such modification, amendment



or cancellation pursuant to Section 4 or applicable law. This Agreement is governed by the internal substantive laws of but not the choice of law rules of the State of Minnesota.
* * * * *


IN WITNESS WHEREOF, the Company has caused this Stock Option Agreement to be executed in its corporate name by its duly authorized officer, and Optionee has executed this Agreement, effective as of the Grant Date set forth above.

COMPANY:
QUMU CORPORATION

By:/s/ Jason Karp
Jason Karp
Chief Commercial Officer/Chief Counsel


OPTIONEE:    
/s/ Thomas A. Krueger
Thomas A. Krueger



Exhibit 21.1


SUBSIDIARIES OF QUMU CORPORATION AS OF DECEMBER 31, 2021

NameJurisdiction of Incorporation Percent Owned
Qumu, Inc.California100.0%
Qumu UK Holdings, Ltd.United Kingdom100.0%
Qumu UK LimitedUnited Kingdom100.0%
(1)
Qumu Middle East FZ-LLCDubai100.0%
(1)
Qumu Ltd.United Kingdom100.0%
(1)
Qumu Japan Co., Ltd.Japan100.0%
Qumu (Singapore) Pte. LtdSingapore100.0%
(1)100% owned by Qumu UK Holdings, Ltd.




Exhibit 23.1
Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the registration statements on Form S-8 (Nos. 333-255927, 333-215549, 333-206270, 333-197520, 333-161262, 333-147344, 333-34788, 333-53875, 333-69550, 333-106901, 333-127244, 333-176145, 333-177836, 333-187616, 333-226694 and 333-249832) and the Registration Statements on Form S-3 (Nos. 333-215551, 333-213070, 333-224200, 333-233470 and 333-252388) of our report dated April 15, 2022, with respect to the consolidated financial statements of Qumu Corporation.


/s/ KPMG LLP
Minneapolis, Minnesota
April 15, 2022




Exhibit 23.2
Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the Registration Statements (Nos. 333-215549, 333-206270, 333-197520, 333-161262, 333-147344, 333-34788, 333-53875, 333-69550, 333-106901, 333-127244, 333-176145, 333-177836, 333-187616, 333-226694, 333-249832 and 333-255927) on Form S-8 and Registration Statements (Nos. 333-215551, 333-213070, 333-224200, 333-233470 and 333-252388) on Form S-3 of Qumu Corporation of our report dated March 9, 2021, relating to the consolidated financial statements of Qumu Corporation as of and for the two years ended December 31, 2020, appearing in this Annual Report on Form 10-K of Qumu Corporation for the year ended December 31, 2021.
/s/ RSM US LLP

Minneapolis, Minnesota
April 15, 2022



Exhibit 31.1
CERTIFICATION
I, TJ Kennedy, certify that:
1.I have reviewed this Form 10-K of Qumu Corporation;
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
(d)Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5.The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Dated: April 15, 2022/s/ TJ Kennedy
 Chief Executive Officer



Exhibit 31.2
CERTIFICATION
I, Thomas A. Krueger, certify that:
1.I have reviewed this Form 10-K of Qumu Corporation;
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
(d)Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5.The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Dated: April 15, 2022/s/ Thomas A. Krueger
 Chief Financial Officer



Exhibit 32
CERTIFICATIONS

The undersigned certify pursuant to 18 U.S.C. Section 1350, that:
(1)The accompanying Qumu Corporation Annual Report on Form 10-K for the year ended December 31, 2021, fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2)The information contained in the accompanying report fairly presents, in all material respects, the financial condition and results of operations of the Company.
  
April 15, 2022/s/ TJ Kennedy
 Chief Executive Officer
  
 /s/ Thomas A. Krueger
 Chief Financial Officer