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As filed with the Securities and Exchange Commission on July 27, 2005
Registration No. 333-            
 
 
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form F-4
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933
 
HENRY BIRKS & SONS INC.
(Exact name of registrant as specified in its charter)
         
CANADA   5944   Not Applicable
(State or other jurisdiction of
incorporation or organization)
  (Primary Standard Industrial
Classification Code Number)
  (I.R.S. Employee
Identification Number)
1240 Square Phillips, Montreal, Quebec, Canada, H3B 3H4, (514) 397-2511
(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)
 
CT Corporation System
111 Eighth Avenue, 13 th   Floor
New York, NY 10011
(212) 590-9331
(Name, address, including zip code, and telephone number, including area code, of agent for service)
 
Copies to:
             
Sabine Bruckert, Esq.
Vice President, General Counsel
and Corporate Secretary
Henry Birks & Sons Inc.
1240 Square Phillips
Montreal, Quebec, Canada, H3B 3H4
(514) 397-2511
  Brice T. Voran, Esq.
Shearman & Sterling LLP
Commerce Court West
199 Bay Street, Suite 4405,
Toronto, ON, Canada M5L 1E8
(416) 360-8484
  Rodney H. Bell, Esq.
Holland & Knight LLP
701 Brickell Avenue
Suite 3000
Miami, Florida 33131
(305) 374-8500
  C. William Baxley, Esq.
King & Spalding LLP
191 Peachtree Street
Atlanta, Georgia 30303
(404) 572-4600
 
      Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of this Registration Statement and the date on which all other conditions to the merger described herein have been satisfied or waived.
      If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.      o
      If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.      o
CALCULATION OF REGISTRATION FEE
                         
                         
                         
            Proposed Maximum     Proposed Maximum     Amount of
Title of Each Class of     Amount to be     Offering Price     Aggregate     Registration
Securities to be Registered     Registered(1)     per Share(2)     Offering Price(3)     Fee
                         
Class A voting shares
    1,859,738     $6.56     $12,191,499.15     $1,434.94
                         
                         
(1)  Represents the estimated maximum number of Class A voting shares that may be issued to the holders of common stock, par value $0.0001 per share, of Mayor’s Jewelers, Inc. based on the product of (a) 21,388,595, the number of shares of common stock of Mayor’s Jewelers, Inc. to be exchanged pursuant to the merger as described herein and (b) the exchange ratio of 0.08695 Class A voting shares of the Registrant that may be exchanged for each share of Mayor’s Jewelers, Inc. common stock.
 
(2)  Represents the estimated maximum offering price of a Class A voting share based on (a) $0.57, the average of the high and low sale prices for shares of Mayor’s Jewelers, Inc. common stock as reported on the American Stock Exchange on July 25, 2005, divided by (b) the exchange ratio of 0.08695 Class A voting shares of the Registrant that may be exchanged for each share of Mayor’s Jewelers, Inc. common stock.
 
(3)  The proposed maximum aggregate offering price has been computed pursuant to Rule 457(c) and Rule 457(f)(1) under the Securities Act of 1933 as amended, solely for the purpose of calculating the registration fee and is based on the product of (a) $0.57, the average of the high and low sale prices for shares of Mayor’s Jewelers, Inc. common stock as reported on the American Stock Exchange on July 25, 2005, and (b) 21,388,595, the number of such shares that may be exchanged for the Class A voting shares of the Registrant being registered hereby.
 
     The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until this Registration Statement shall become effective on such date as the Commission, acting pursuant to Section 8(a), may determine.
 
 


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The information in this proxy statement/ prospectusm is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This proxy statement/ prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

SUBJECT TO COMPLETION, DATED JULY 27, 2005
MAYOR’S JEWELERS, INC.
14051 N.W. 14 th   Street, Suite 200
Sunrise, Florida 33323
                    , 2005
To the Stockholders of Mayor’s Jewelers, Inc.:
     The board of directors of Mayor’s Jewelers, Inc., based on the unanimous recommendation of a special committee of its independent directors, has approved a merger agreement that will have the effect of combining the businesses and stockholders of Henry Birks & Sons Inc. and Mayor’s. Mayor’s is currently a majority-owned subsidiary of Birks. In the proposed merger, Mayor’s will become a wholly-owned subsidiary of Birks. Mayor’s believes that the merger will benefit its stockholders and asks for your support in voting in favor of the merger at a special and annual meeting of Mayor’s stockholders to be held at 10:00 a.m., local time, on                   , 2005 at the Renaissance Hotel, 1230 South Pine Island Road, Plantation, Florida 33324. At the special and annual meeting you will also be asked to elect one director to Mayor’s board, to ratify the appointment of KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006 and to transact such other business as may properly come before the special and annual meeting or any adjournment or postponements thereof.
     In the merger, you will receive 0.08695 Class A voting shares of Birks for each share of Mayor’s common stock that you own. Fractional shares will not be issued, but a cash payment will be made for those fractional shares. The merger will generally be a tax-free transaction for Mayor’s U.S. stockholders except to the extent that such stockholders receive cash instead of fractional shares. As of the date of this proxy statement/ prospectus, the shares of Mayor’s common stock and preferred stock held by Birks represented 75.8% of Mayor’s total outstanding voting power. Upon consummation of the merger, Mayor’s existing public stockholders, which currently own approximately 24.2% of the equity and voting power in Mayor’s, will own approximately 53.3% of the outstanding Birks Class A voting shares, representing 16.6% of the equity in Birks and 2.3% of the voting power, in each case based on the number of Birks voting shares expected to be outstanding immediately after the merger. Birks will own 100% of the outstanding common stock of Mayor’s. Current Mayor’s stockholders will continue to have an indirect equity interest in Mayor’s through their equity interest in Birks.
     A special committee comprised of independent members of your board of directors was formed to consider and evaluate the proposed merger. The special committee believes the merger is a strategic opportunity to fully integrate two strong regional luxury brands into a single, integrated, company whose scale is expected to create greater potential for short and long-term growth and stockholder value. The special committee believes that the combined company will have improved operating efficiencies, more diversified revenue, more diversified products, greater distribution capabilities and a leading position in its core geographic markets, Florida, metropolitan Atlanta and Canada.
     The board of directors of Mayor’s recommends that the stockholders of Mayor’s vote “FOR” the approval and adoption of the merger agreement, “FOR” the election of the director nominee and “FOR” the ratification of the appointment of KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006.
     Approval and adoption of the merger agreement requires the affirmative vote of (1) the holders of at least a majority of Mayor’s outstanding stock entitled to vote thereon and (2) the majority of Mayor’s disinterested stockholders, which excludes Birks and each person that is an affiliate or associate of Birks, that cast a vote, in person or by proxy, at the special and annual meeting. Directors of Mayor’s who are not affiliates or associates of Birks are considered disinterested stockholders for purposes of voting on the merger agreement. These directors (Emily Berlin, Elizabeth M. Eveillard, Massimo Ferragamo, Stephen M. Knopik, Judith MacDonald and Ann Spector Lieff) collectively, together with their associates and affiliates, beneficially own approximately 1.9 million shares, or 5.0% of Mayor’s common stock. These directors have indicated that they plan to vote their shares in favor of the merger agreement, and their votes will count in determining whether a majority of Mayor’s disinterested stockholders has approved the merger.
     Attached to this letter is an important document providing detailed information concerning Birks, Mayor’s and the merger and containing a more thorough explanation of the special committee’s view of the merger, as well as other matters related to the special and annual meeting. PLEASE READ THIS DOCUMENT CAREFULLY, INCLUDING THE SECTION DESCRIBING RISK FACTORS BEGINNING ON PAGE 17.
     Whether or not you plan to attend the special and annual meeting, please submit your proxy promptly by completing, dating and returning your proxy card in the enclosed envelope. Returning the proxy card does not deprive you of your right to attend the special and annual meeting and vote in person.
     Neither the Securities and Exchange Commission nor any state or Canadian provincial or territorial securities regulatory authority has approved or disapproved the securities to be issued in connection with the merger or determined if this proxy statement/ prospectus is truthful or complete. Any representation to the contrary is a criminal offense.
     This proxy statement/ prospectus is dated                   , 2005 and is expected to be first mailed to stockholders of Mayor’s on or about                   , 2005.
     We look forward to your support.
  Sincerely,
 
  Marc Weinstein
  Senior Vice President, Chief Administrative Officer, and Secretary
  Mayor’s Jewelers, Inc.


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MAYOR’S JEWELERS, INC.
 
NOTICE OF SPECIAL AND ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD ON                         , 2005
       NOTICE IS HEREBY GIVEN that a special and annual meeting of stockholders of Mayor’s Jewelers, Inc. will be held at 10:00 a.m., local time, on                     , 2005 at the Renaissance Hotel, 1230 South Pine Island Road, Plantation, Florida 33324, for the following purposes:
  •  To approve and adopt the Agreement and Plan of Merger and Reorganization, dated as of April 18, 2005, as amended as of July 27, 2005, among Henry Birks & Sons Inc., Mayor’s and Birks Merger Corporation, a wholly-owned subsidiary of Henry Birks & Sons Inc., a copy of which is attached as Appendix A to the enclosed proxy statement/ prospectus;
 
  •  To elect one director of Mayor’s;
 
  •  To ratify the appointment of KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006; and
 
  •  To transact such other business as may properly come before the special and annual meeting.
      The board of directors of Mayor’s has fixed the close of business on                     , 2005 as the record date for the special and annual meeting. Only stockholders of record at the close of business on the record date will be entitled to vote at the special and annual meeting. Approval of the matters to be voted on at the special and annual meeting other than to approve and adopt the merger agreement are not a condition to the merger. If the merger is completed, the other matters voted on at the special and annual meeting will, as a result, be superseded.
      MAYOR’S BOARD OF DIRECTORS, UPON THE UNANIMOUS RECOMMENDATION OF A SPECIAL COMMITTEE COMPRISED OF INDEPENDENT MEMBERS OF THE BOARD OF DIRECTORS, RECOMMENDS THAT YOU VOTE IN FAVOR OF THE PROPOSAL TO APPROVE AND ADOPT THE MERGER AGREEMENT.
      Please do not send any stock certificate you may have at this time.
      You should read carefully and in its entirety the attached proxy statement/ prospectus which includes a copy of the merger agreement.
  By Order of the Board of Directors,
 
  Marc Weinstein
  Secretary
                    , 2005
It is important that your shares be represented at the special and annual meeting. Whether or not you plan to attend the special and annual meeting, please submit your proxy promptly by completing, dating and returning your proxy card in the enclosed envelope. You may revoke your proxy at any time until it is voted by a later dated proxy or by attending the special and annual meeting and voting in person.


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  EX-99.1
 
      You should rely only on the information contained in this document to vote on the merger. Neither Birks nor Mayor’s has authorized anyone to provide you with information that is different from what is contained in this document.
 


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PRESENTATION OF FINANCIAL AND OTHER INFORMATION
      The consolidated financial statements of Henry Birks & Sons Inc. and Mayor’s Jewelers, Inc. contained in this proxy statement/ prospectus are reported in United States dollars and have been prepared in accordance with accounting principles generally accepted in the United States, or U.S. GAAP. Unless otherwise indicated, all monetary references herein are denominated in U.S. dollars; references to “dollars” or “$” are to U.S. dollars and references to “Cdn$” or “Canadian dollars” are to Canadian dollars.
      Throughout this proxy statement/ prospectus, Birks refers to its fiscal years ended March 29, 2003, March 27, 2004 and March 26, 2005 as fiscal years 2002, 2003 and 2004, respectively. Birks’ fiscal year consists of 52 or 53 weeks, reported in four 13-week periods, and ends on the last Saturday in March of each year. Fiscal years 2002, 2003 and 2004 included 52 weeks.
      The following tables set forth certain exchange rates based on the noon buying rate in the city of New York for cable transfers in Canadian dollars as certified for customs purposes by the Federal Reserve Bank of New York. Such rates are set forth as U.S. dollars per Cdn$1.00 and are the inverse of rates quoted by the Federal Reserve Bank of New York for Canadian dollars per $1.00. On July 27, 2005, the inverse of the noon buying rate was Cdn$1.00 equals $0.8136.
                                         
    Fiscal Year Ended
     
    March 31,   March 30,   March 29,   March 27,   March 26,
    2001   2002   2003   2004   2005
                     
Average
  $ 0.6648     $ 0.6390     $ 0.6450     $ 0.7377     $ 0.7810  
                                                 
    Month
     
    Jan. 2005   Feb. 2005   March 2005   April 2005   May 2005   June 2005
                         
High
  $ 0.8346     $ 0.8134     $ 0.8322     $ 0.8233     $ 0.8082     $ 0.8159  
Low
  $ 0.8050     $ 0.7961     $ 0.8024     $ 0.7957     $ 0.7872     $ 0.7950  
NOTICE TO READERS
      References in this proxy statement/ prospectus to “Mayor’s” refer to Mayor’s Jewelers, Inc., a Delaware corporation, and its subsidiaries. References in this proxy statement/ prospectus to “Birks” refer to Henry Birks & Sons Inc. and its subsidiaries, including Mayor’s, which is a 75.8% owned subsidiary of Birks. Birks acquired control of Mayor’s on August 20, 2002. As a result, Birks’ results of operations for the periods after the acquisition of Mayor’s include Mayor’s revenues and expenses, while Mayor’s net losses (income) have been allocated between Birks and the minority stockholders of Mayor’s based on their respective ownership of Mayor’s common stock as such ownership exists or changes from time to time during each period covered by the financial statements.

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QUESTIONS AND ANSWERS ABOUT THE MERGER
      The following questions and answers are intended to address briefly some commonly asked questions regarding the special and annual meeting and the merger. These questions and answers may not address all questions that may be important to you as a Mayor’s stockholder. Please refer to the more detailed information contained elsewhere in this proxy statement/ prospectus and the appendixes attached to this proxy statement/ prospectus.
      When used in this section, as in the other sections of this proxy statement/ prospectus, “Birks” refers to Henry Birks & Sons Inc. and its subsidiaries, including Mayor’s.
Q1: What am I being asked to vote on?
 
A1: You are being asked to vote to approve and adopt the Agreement and Plan of Merger and Reorganization dated as of April 18, 2005, as amended as of July 27, 2005, which is referred to in this proxy statement/ prospectus as the merger agreement, among Birks, Mayor’s and Birks Merger Corporation, a newly-formed, wholly-owned subsidiary of Birks. In this proxy statement/ prospectus, Birks Merger Corporation is referred to as Merger Co. As a result of the merger, Mayor’s will become a wholly-owned subsidiary of Birks. Additionally, upon consummation of the merger, Birks intends to change its name to “Birks & Mayors Inc.”
 
Q2: What will I receive in the merger?
 
A2: In the merger, each share of your Mayor’s common stock will be converted into the right to receive 0.08695 Class A voting shares of Birks, which is referred to in this proxy statement/ prospectus as the exchange ratio. The special committee and Mayor’s board of directors received an opinion from the financial advisor to the special committee, Houlihan Lokey Howard & Zukin, which is referred to in this proxy statement/ prospectus as Houlihan Lokey, that the exchange ratio was, as of the date of the opinion, fair from a financial point of view to Mayor’s stockholders.
 
You will not receive any fractional Class A voting shares of Birks in the merger. Instead, Birks will pay you cash for any fractional Birks Class A voting shares you would have otherwise received.
 
For example, if you own 100 shares of Mayor’s common stock, you will receive 8 Birks Class A voting shares plus a cash payment equal to 0.695, the remaining fractional interest in Birks Class A voting shares you would otherwise have received, multiplied by the average closing price of Birks Class A voting shares as reported by the American Stock Exchange in the 20 consecutive trading days beginning on and including the trading day immediately following the date of the effective time of the merger, which if the average trading price is $6.25 per share, would equal $4.34 in cash.
 
Q3: How does Mayor’s board of directors recommend that I vote?
 
A3: Because several of the members of Mayor’s board of directors are affiliates of Birks, a special committee comprised of independent members of Mayor’s board of directors, which is referred to in this proxy statement/ prospectus as the special committee, was formed to consider and evaluate the proposed merger. The special committee unanimously recommended that Mayor’s board of directors approve and adopt the merger agreement and that the board of directors recommend that you vote “FOR” approval and adoption of the merger agreement. Based on this recommendation, Mayor’s board of directors recommends that you vote “FOR” approval and adoption of the merger agreement.
 
Q4: Why did the special committee recommend that Mayor’s board of directors vote for approval and adoption of the merger agreement?
 
A4: The special committee believes the merger is a strategic opportunity to fully integrate two strong regional luxury brands into a single, integrated, company whose scale is expected to create greater potential for short and long-term growth and stockholder value. The special committee believes that the combined company will have improved operating efficiencies, more diversified revenue, more diversified products, greater distribution capabilities and a leading position in its core geographic markets: Florida, metropolitan Atlanta and Canada. For a more detailed explanation of the beliefs of the

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special committee, see “The Merger — Mayor’s Reasons for the Merger and Negative Factors Considered” beginning on page 43.
 
Q5: What vote of Mayor’s stockholders and what vote of Birks shareholders is required in connection with the merger?
 
A5: Approval and adoption of the merger agreement requires the affirmative vote of (1) the holders of at least a majority of Mayor’s outstanding stock entitled to vote on approval and adoption of the merger agreement and (2) the majority of Mayor’s disinterested stockholders, which excludes Birks and each person that is an affiliate or associate of Birks, that cast a vote, in person or by proxy, at the special and annual meeting. Directors of Mayor’s who are not affiliates or associates of Birks are considered disinterested stockholders for purposes of voting on the merger agreement. These directors (Emily Berlin, Elizabeth M. Eveillard, Massimo Ferragamo, Stephen M. Knopik, Judith MacDonald and Ann Spector Lieff) collectively, together with their associates and affiliates, beneficially own approximately 1.9 million shares, or 5.0% of Mayor’s common stock. These directors have indicated that they plan to vote their shares in favor of the merger agreement, and their votes will count in determining whether a majority of Mayor’s disinterested stockholders has approved the merger. All actions necessary for Birks’ approval and adoption of the merger agreement have been taken.
 
Q6: What happens if I do not vote?
 
A6: Because Birks controls a majority of Mayor’s outstanding voting stock, Birks will be able to ensure that holders of a majority of Mayor’s voting stock approve the merger. Nevertheless, approval and adoption of the merger requires the affirmative vote of disinterested stockholders who vote their shares at the special and annual meeting. Therefore, as a disinterested stockholder, your vote is important and a failure to vote will reduce the number of votes of disinterested stockholders required to approve or reject the merger.
 
Q7: Can the number of Birks Class A voting shares to be issued in the merger for each share of Mayor’s common stock change between now and the time the merger is completed?
 
A7: No. The exchange ratio is a fixed ratio, which means that it will not change even if the trading price of Mayor’s common stock changes between now and the time the merger is completed. See “Risk Factors” beginning on page 17.
 
Q8: What is the structure of the merger?
 
A8: In the merger, Merger Co. will be merged with and into Mayor’s. After the merger, Mayor’s will be the surviving corporation and a wholly-owned subsidiary of Birks.
 
Q9: Is Birks’ capital stock similar to Mayor’s?
 
A9: No. Birks has a dual-class voting structure and will have two classes of common shares outstanding: (1) Birks Class B multiple voting shares, which are held by Birks’ controlling shareholder group, and (2) Birks Class A voting shares, which are held by all other Birks shareholders and which Birks proposes to exchange for your shares of Mayor’s common stock in connection with the merger. The Birks Class B multiple voting shares have ten votes per share whereas the Birks Class A voting shares have one vote per share, which means that the holders of the Birks Class B multiple voting shares will be able to control Birks even if the economic value of their holdings in Birks is less than that of the holders of Birks Class A voting shares. After the merger, Birks will have no preferred shares outstanding but its board of directors will have the ability to issue different series of preferred shares with terms and conditions established by the board and subject to limitations. See “Description of Birks’ Capital Stock,” beginning on page 138.
 
Q10: After the merger, how much of the combined company will Mayor’s stockholders own?
 
A10: After the merger and the exchange of Mayor’s common stock for Birks Class A voting shares, Mayor’s existing stockholders other than Birks will own approximately 53.3% of Birks Class A voting shares, representing 16.6% of the equity in Birks and 2.3% of the voting power. After the merger and the

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exchange of Mayor’s common stock for Birks Class A voting shares, the current holders of Birks Class A voting shares and the holders of Birks Class B multiple voting shares will own approximately 83.4% of the equity in Birks and control 97.7% of the voting power. See “The Merger Agreement — Structure of the Merger.”

PRE-MERGER STRUCTURE
(percentages represent equity ownership)
(FLOW CHART)
POST-MERGER STRUCTURE
(percentages represent equity ownership)
(FLOW CHART)

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Q11: What are the tax consequences of the merger to Mayor’s stockholders?
 
A11: The conversion of shares of Mayor’s common stock into the right to receive Birks Class A voting shares in the merger will be a tax-free reorganization for U.S. federal income tax purposes and will not result in the recognition of gain under Section 367 of the U.S. Internal Revenue Code (except, under certain circumstances, in the case of a person who owns, actually or constructively, 5% or more of the voting power or value of the outstanding stock of Birks following the merger). Accordingly, U.S. holders of Mayor’s common stock generally will not recognize any gain or loss for U.S. federal income tax purposes on the conversion of their Mayor’s common stock into Birks Class A voting shares in the merger. U.S. holders of Mayor’s common stock may, however, recognize gain or loss for U.S. federal income tax purposes with respect to any cash received instead of a fractional Birks Class A voting share. See “The Merger — Material U.S. Federal Income Tax Consequences of the Merger.”
 
In addition, the conversion of shares of Mayor’s common stock into the right to receive Birks Class A voting shares in the merger will not, in general, give rise to Canadian tax for holders of Mayor’s common stock who are not and who are not deemed to be resident in Canada. See “The Merger — Material Canadian Federal Income Tax Consequences of the Merger.”
 
Q12: When do you expect the merger to be completed?
 
A12: We expect to complete the merger as promptly as practicable after we receive Mayor’s stockholder approval at the special and annual meeting. We currently anticipate closing the transaction in the fourth calendar quarter of 2005.
 
Q13: What do I need to do now?
 
A13: After carefully reading and considering the information contained in this proxy statement/ prospectus, please fill out, sign and date the proxy card, and then mail your signed proxy card in the enclosed prepaid envelope as soon as possible so that your shares may be voted at the special and annual meeting.
 
Q14: If my shares are held in “street name” by my broker, will my broker vote my shares for me?
 
A14: You should instruct your broker to vote your shares. Please check with your broker and follow the voting procedures your broker provides. Your broker will advise you whether you may submit voting instructions by telephone or Internet. If you do not instruct your broker, your broker will generally not have the discretion to vote your shares without your instructions.
 
Q15: May I change my vote after I have mailed my signed proxy card?
 
A15: Yes. You may change your vote at any time before your proxy is voted at the special and annual meeting. You can do this in several ways. You can send a written notice stating that you want to revoke your proxy, or you can complete and submit a new proxy card. If you choose either of these methods, you must submit your notice of revocation or your new proxy card to:
  Georgeson Shareholder Communications Inc.
  17 State St., 28 th Floor
  New York, New York 10004
  (212) 404-9800
  Attention: James Gill
You can also attend the special and annual meeting and vote in person. Simply attending the special and annual meeting, however, will not revoke your proxy; you must vote at the special and annual meeting.
 
If you have instructed a broker to vote your shares, you must follow the voting procedures received from your broker to change your vote.

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Q16: If I want to attend the special and annual meeting, what do I do?
 
A16: You must come to the Renaissance Hotel, 1230 South Pine Island Road, Plantation, Florida 33324 at 10:00 a.m., local time, on                     , 2005.
 
Q17: Should I send in my stock certificates now?
 
A17: No. If the merger is completed and you hold any Mayor’s stock certificates, you will receive written instructions from Birks for exchanging those Mayor’s stock certificates for certificates representing Birks Class A voting shares. You may not have received any stock certificates because your shares of Mayor’s common stock were directly registered. The written instructions you will receive will advise you what to do if your shares were directly registered.
 
Q18: What if I cannot find my stock certificate?
 
A18: There will be a procedure for you to receive Birks Class A voting shares in the merger even if you lost one or more of your Mayor’s stock certificates. This procedure, however, may take time to complete. In order to ensure that you will be able to receive your Birks Class A voting shares promptly after the merger is completed, if you cannot locate your Mayor’s stock certificates after looking for them carefully, we urge you to contact Mayor’s transfer agent, SunTrust Bank, as soon as possible and follow the procedure for replacing your Mayor’s stock certificates. Letitia Radford, Mayor’s SunTrust Bank representative, can be reached at 404-588-7817, or you can write to SunTrust Bank at the following address:
 
SunTrust Bank
58 Edgewood Avenue, Suite 225
Atlanta, GA 30303
Attention: Ms. Letitia Radford
 
Q19: Can I dissent and require appraisal of my shares?
 
A19: No. Under the Delaware General Corporation Law, Mayor’s stockholders are not entitled to appraisal rights in connection with the merger. See “The Merger — No Appraisal Rights.”
 
Q20: Are there risks I should consider in deciding whether to vote for the merger?
 
A20: Yes. We have set forth in the section entitled “Risk Factors” beginning on page 17 of this proxy statement/ prospectus a number of risk factors that you should consider carefully in connection with the merger.
 
Q21: Who can help answer my additional questions about the merger?
 
A21: If you have questions about the merger, you should contact:
 
Georgeson Shareholder Communications Inc.
17 State St., 28 th Floor
New York, New York 10004
(212) 404-9800
Attention: James Gill
 
or
 
Marc Weinstein
Senior Vice President, Chief Administrative Officer, and Secretary
Mayor’s Jewelers, Inc.
14051 N.W. 14 th  Street, Suite 200
Sunrise, Florida 33323
(954) 846-2701

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SUMMARY
      This summary highlights selected information from this proxy statement/ prospectus. It does not contain all of the information that may be important to you. You should carefully read this entire proxy statement/ prospectus and the other documents to which this document refers, for a more complete understanding of the matter being considered at the special and annual meeting. See “Where You Can Find More Information” on page 187.
      Unless we have otherwise stated or the context otherwise requires, all references in this proxy statement/ prospectus to “Birks” are to Henry Birks & Sons Inc. and its subsidiaries, which includes Mayor’s Jewelers, Inc. and its subsidiaries; all references to “Mayor’s” are to Mayor’s Jewelers, Inc. and its subsidiaries; all references to “Merger Co.” are to Birks’ wholly-owned subsidiary Birks Merger Corporation; all references to “dollars” or “$” or “US$” are to U.S. dollars; all references to “Cdn$” are to Canadian dollars; all references to the “merger agreement” are to the Agreement and Plan of Merger and Reorganization, dated as of April 18, 2005, as amended as of July 27, 2005, attached to this proxy statement/ prospectus as Appendix A; all references to “Birks Class A voting shares” are to Birks Class A Voting Shares; all references to “Birks Class B multiple voting shares” are to Birks Class B Multiple Voting Shares; all references to “Mayor’s common stock” are to Mayor’s common stock, par value $0.0001 per share; all references to “Mayor’s preferred stock” are to Mayor’s Series A-1 Convertible Preferred Stock; and all references to “Mayor’s voting stock” are to Mayor’s common stock and Mayor’s preferred stock combined.
The Companies
Henry Birks & Sons Inc.
      Birks is a leading North American luxury retail jeweler. As of March 26, 2005, Birks operated 66 luxury jewelry stores, 38 stores under the “Henry Birks & Sons” brand, referred to in this proxy statement/ prospectus as the “Birks brand”, located in all major cities across Canada, and 28 stores under the “Mayors Jewelers” brand, referred to in this proxy statement/ prospectus as the “Mayors brand”, located in Florida and metropolitan Atlanta, Georgia. Birks’ stores operating under the Mayors brand are operated through Mayor’s. As a luxury jeweler, most of Birks’ jewelry products are constructed of 18 karat gold, platinum or sterling silver, with or without precious gemstones, with significant emphasis on quality craftsmanship and design. For the fiscal year ended March 26, 2005, Birks had net sales of approximately $239.3 million.
      Birks’ predecessor was founded in Montreal in 1879 and developed over the years into Canada’s premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. In addition to being a nationwide retailer with a strong brand identity, Birks is also highly regarded in Canada as a jewelry manufacturer and provider of recognition programs, service awards and business gifts. In August 2002, Birks acquired approximately 72% of the voting control in Mayor’s for an investment of $15.05 million. Since then, the operations of Birks and Mayor’s have been progressively integrated. Birks is a Canadian corporation. Its corporate headquarters are located at 1240 Square Phillips, Montreal, Quebec, Canada H3B 3H4. Birks’ telephone number is (514) 397-2511.
Birks Merger Corporation
      Merger Co. is a Delaware corporation and a wholly-owned subsidiary of Birks. Merger Co. was organized on April 7, 2005 solely for the purpose of effecting the merger with Mayor’s. It has not carried on any activities other than in connection with the merger agreement.
Mayor’s Jewelers, Inc.
      Mayor’s is a leading luxury retail jeweler of fine quality jewelry, watches and giftware, and Mayor’s business, through its predecessor has been operating since 1910. Since August 20, 2002, Mayor’s has been a majority-owned subsidiary of Birks. As of March 26, 2005, Mayor’s operated 28 stores in Florida and metropolitan Atlanta, Georgia. Mayor’s has a long-established reputation in its core market areas as a leading luxury jeweler offering fine quality merchandise in an elegant environment conducive to the purchase of

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luxury items. Mayor’s is a Delaware corporation. Its corporate headquarters are located at 14051 N.W. 14th Street, Suite 200, Sunrise, Florida 33323. Mayor’s telephone number is (954) 846-8000.
Recent Developments
Restatement
      During the financial reporting process associated with Mayor’s third fiscal quarter 2004, Mayor’s determined that errors had occurred in its accounting treatment of warrants that were issued by Mayor’s to Birks in connection with Birks’ acquisition of a controlling interest in Mayor’s, some of which were later assigned by Birks to certain individuals affiliated with Birks who were or later became employees of or provided services to Mayor’s. Mayor’s also determined that it should reconsider certain conclusions regarding the allocation of the fair value of the equity investment between its preferred stock and the warrants issued to Birks in connection with the transaction.
      Mayor’s senior management team conducted a thorough review of the accounting treatment of the warrants and the allocation of the fair value of the equity investment by Birks. Mayor’s determined that as a result of the assignment of the warrants to those recipients, Mayor’s should have reflected a non-cash compensation adjustment to its earnings relating to the increase or decrease in the intrinsic value of the common stock underlying the warrants that could be attributed to the services provided by the recipients to Mayor’s based on the vesting schedule of the warrants. The increase or decrease in value of these warrants is required to be reflected in Mayor’s financial statements as calculated at the end of each reporting period to the extent the warrants are vested each period and until the warrants are exercised or settled. Mayor’s also concluded that a fair value of approximately $3.5 million should have been allocated to the warrants rather than the original allocation of approximately $1.0 million and recognized a beneficial conversion feature for the preferred stock as a result of the valuation of the warrants. After becoming aware of these accounting issues, the audit committee of the Mayor’s board of directors initiated a review with the assistance of independent legal counsel of the circumstances surrounding the assignment of the warrants.
      As a result of the foregoing, on January 7, 2005, Mayor’s restated its financial statements for the fiscal quarters ended November 2, 2002, December 27, 2003, and June 26, 2004, the fiscal years ended March 29, 2003 and March 27, 2004, and the selected quarterly financial data for the fiscal year ended March 27, 2004.
      On December 1, 2004, Mayor’s was notified that the Securities and Exchange Commission (“SEC”) was conducting an informal inquiry regarding Mayor’s. The SEC has requested documents related primarily to the warrants that Mayor’s issued to Birks in connection with Birks’ equity investment in Mayor’s in August 2002. The SEC subsequently made a similar request of Birks. Birks, including Mayor’s, is fully cooperating with the SEC inquiry.
      On March 21, 2005, Mayor’s received a comment letter from the SEC with regard to its financial statements for the fiscal year ended March 27, 2004 and the periods ended September 25, 2004, June 26, 2004 and December 25, 2004. In connection with its response to this letter, Mayor’s discovered that an additional restatement for a beneficial conversion was required for the fiscal year ended March 29, 2003.
      On June 24, 2005, Mayor’s filed its Annual Report on Form 10-K for the fiscal year ended March 26, 2005, referred to in this proxy statement/ prospectus as the fiscal 2004 10-K, which further restated financial statements included in Mayor’s Annual Report on Form 10-K/ A for the fiscal year ended March 27, 2004, filed with the Securities and Exchange Commission on January 7, 2005. Specifically, the fiscal 2004 10-K (1) restated the loss per share amounts as presented in Mayor’s consolidated statement of operations and certain items included in Mayor’s consolidated statement of stockholders’ equity for the fiscal year ended March 29, 2003 resulting from a correction in Mayor’s accounting for convertible preferred stock and common stock warrants and (2) reclassified the net proceeds received from the sale of private label credit card receivables from financing activities to operating activities in the consolidated statement of cash flows for the fiscal year ended March 29, 2003. See “Risk Factors.”

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      On July 5, 2005, Mayor’s received a letter from the SEC stating that it had completed its review of Mayor’s Forms 10-K and related filings and that it had no further comments at that time with respect to its review of those filings.
Appointment of Chief Financial Officer
      Effective August 1, 2005, Michael Rabinovitch will become Birks’ Senior Vice President and Chief Financial Officer, succeeding Interim Chief Financial Officer Larry Litowitz. Mr. Litowitz will remain with Birks for a transition period as Birks’ Principal Accounting Officer.
Comparative Per-Share Market Price (Page 16)
      Mayor’s common stock is listed on the American Stock Exchange under the trading symbol “MYR”. On July 30, 2004, April 18, 2005 and                     , 2005, the last trading days prior to (1) the public announcement that Birks had proposed a business combination with Mayor’s, (2) the public announcement that Birks and Mayor’s had executed the merger agreement and (3) the date of this proxy statement/ prospectus, the closing sale price of Mayor’s common stock on the American Stock Exchange was $0.78, $0.56 and $                    , respectively.
      Upon consummation of the merger, Mayor’s common stock will no longer be listed for trading on the American Stock Exchange.
      Birks Class A voting shares are not listed on any U.S. or foreign stock exchange. Birks has applied to list its Class A voting shares for trading on the American Stock Exchange and has reserved the symbol “BMJ”.
The Special and Annual Meeting
      When and Where. The special and annual meeting will be held at 10:00 a.m. local time, on                     , 2005 at the Renaissance Hotel, 1230 South Pine Island Road, Plantation, Florida 33324.
      Purposes of the Special and Annual Meeting. The purposes of the special and annual meeting are (1) to approve and adopt the merger agreement, (2) to elect one director to Mayor’s board, (3) to ratify the appointment of KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006 and (4) to transact such other business as may properly come before the special and annual meeting. Approval of the matters to be voted on at the special and annual meeting other than to approve and adopt the merger agreement are not a condition to the merger. If the merger is completed, the other matters voted on at the special and annual meeting will, as a result, be superseded.
Who Can Vote at the Special and Annual Meeting
      Record Date; Voting Power. Only holders of Mayor’s common stock and Mayor’s preferred stock, as of the close of business on                     , 2005, the record date, are entitled to vote at the special and annual meeting or any adjournment or postponement of the special and annual meeting. Each share of Mayor’s common stock is entitled to one vote and each share of Mayor’s preferred stock is entitled to 3,421.90 votes.
      As of the date of this proxy statement/ prospectus, 36,991,592 shares of Mayor’s common stock and 15,050 shares of Mayor’s preferred stock were outstanding. As of the date of this proxy statement/ prospectus, 15,602,997 shares of Mayor’s common stock, representing approximately 42% of the outstanding shares of Mayor’s common stock, and 15,050 shares of Mayor’s preferred stock, representing 100% of the outstanding shares of Mayor’s preferred stock, were held directly by Birks. As of the date of this proxy statement/ prospectus, the shares of Mayor’s common stock and preferred stock held by Birks represented approximately 75.8% of Mayor’s total outstanding voting power.
      As of the date of this proxy statement/ prospectus, approximately 1.9 million shares of Mayor’s common stock, representing 5.0% of the outstanding shares of Mayor’s common stock, were beneficially held, directly or indirectly, by directors and executive officers of Mayor’s who are not affiliates of Birks, and approximately

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5.7 million shares of Mayor’s common stock, representing 13.4% of the outstanding shares of Mayor’s common stock, were beneficially held by directors and executive officers of Mayor’s who are affiliates of Birks (excluding Mayor’s common stock held directly by Birks). Approximately 0.3 million of those shares beneficially held by directors and executive officers of Mayor’s who are not affiliates of Birks and approximately 5.6 million of those shares beneficially held by directors and executive officers of Mayor’s who are affiliates of Birks are beneficially held in the form of options or warrants to purchase shares of Mayor’s common stock.
      Birks and all of the directors and executive officers of Mayor’s and Birks have indicated that they intend to vote their Mayor’s shares in favor of approval and adoption of the merger agreement.
Required Vote for Matters at the Special and Annual Meeting
      Merger Agreement. The affirmative vote of (1) the holders of a majority of Mayor’s outstanding stock entitled to vote at the special and annual meeting and (2) the majority of Mayor’s disinterested stockholders, which excludes Birks and each person that is an affiliate or associate of Birks, that cast a vote, in person or by proxy, at the special and annual meeting is required to approve and adopt the merger agreement. Votes may be cast by mailing a signed proxy card or by voting in person at the special and annual meeting.
      Election of Director. The affirmative vote of a plurality of the votes cast by the shares of Mayor’s common stock, not including the shares of Mayor’s common stock that would be represented by the Mayor’s preferred stock if converted, represented in person or by proxy at the special and annual meeting is required to elect a director for the term specified herein.
      Ratify the Appointment of KPMG LLP. The affirmative vote of the holders of a majority of the shares of Mayor’s common stock, including the shares of Mayor’s common stock that would be represented by the Mayor’s preferred stock if converted, represented in person or by proxy at the special and annual meeting is required to ratify the audit committee’s appointment of KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006.
      Because Birks controls a majority of Mayor’s voting stock, Birks will be able to ensure that holders of a majority of Mayor’s outstanding stock approve the merger. Nevertheless, approval and adoption of the merger requires the affirmative vote of disinterested stockholders who vote their shares at the special and annual meeting. Therefore, as a disinterested stockholder, your vote is important and a failure to vote will reduce the number of votes of disinterested stockholders required to approve or reject the merger. Directors of Mayor’s who are not affiliates or associates of Birks are considered disinterested stockholders for purposes of voting on the merger agreement. These directors (Emily Berlin, Elizabeth M. Eveillard, Massimo Ferragamo, Stephen M. Knopik, Judith MacDonald and Ann Spector Lieff) collectively, together with their associates and affiliates, beneficially own approximately 1.9 million shares, or 5.0% of Mayor’s common stock. These directors have indicated that they plan to vote their shares in favor of the merger agreement, and their votes will count in determining whether a majority of Mayor’s disinterested stockholders has approved the merger.
The Merger (Page 36)
      The merger agreement provides for the merger of Merger Co. with and into Mayor’s. Following completion of the merger, Mayor’s will continue as the surviving corporation of the merger and will become a wholly-owned subsidiary of Birks. The surviving corporation will be named “Mayor’s Jewelers, Inc.” Additionally, upon consummation of the merger, Birks will change its name to “Birks & Mayors Inc.”
      In the merger, each share of your Mayor’s common stock will be converted into the right to receive 0.08695 Birks Class A voting shares. You will not receive any fractional Birks Class A voting shares in the merger. Instead of fractional shares, you will be paid cash in an amount equal to the product obtained by multiplying such fractional interest by the average closing price for Birks Class A voting shares as reported on the American Stock Exchange on the 20 consecutive trading days beginning on and including the trading day immediately following the date of the effective time of the merger.

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      For example, assuming the average closing price of Birks Class A voting shares on the 20 consecutive trading days beginning on and including the trading day immediately following the date of the effective time of the merger is $6.25, a Mayor’s stockholder owning 100 shares of Mayor’s common stock would receive 8 Birks Class A voting shares plus $4.34 in cash in lieu of fractional shares.
Risk Factors (Page 17)
      For a discussion of the principal risk factors involved please read the section describing the risk factors beginning on page 17.
Recommendation of the Special Committee and Mayor’s Board of Directors (Page 42)
      Because several of the members of Mayor’s board of directors are affiliates of Birks, a special committee comprised of independent members of Mayor’s board of directors, which is referred to in this proxy statement/ prospectus as the special committee, was formed to consider and evaluate the proposed merger. The special committee unanimously determined that the merger agreement and the merger are consistent with and in furtherance of the long-term business strategy of Mayor’s and advisable and fair to, and in the best interests of, Mayor’s stockholders (other than Birks and its affiliates and associates). The special committee recommended that Mayor’s board of directors approve the merger agreement, the merger and the other transactions contemplated by the merger agreement. Mayor’s board of directors adopted the reasons of the special committee and determined that the merger agreement and the merger are consistent with and in furtherance of the long-term business strategy of Mayor’s and advisable and fair to, and in the best interests of, Mayor’s stockholders (other than Birks and its affiliates and associates) and recommends the approval and adoption of the merger agreement by all Mayor’s stockholders.
      MAYOR’S BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE “FOR” APPROVAL AND ADOPTION OF THE MERGER AGREEMENT.
      Mayor’s has agreed that neither Mayor’s board of directors nor the special committee will withdraw or modify, or propose to withdraw or modify, in a manner adverse to Birks, its approval and recommendation of the merger agreement and the merger unless the board of directors or special committee determines in its good faith judgment and after consultation with outside legal counsel that the failure to so withdraw or modify its approval and recommendation of the merger agreement and the merger would be inconsistent with its fiduciary duties.
Opinion of the Financial Advisor to the Special Committee (Page 45)
      In deciding to approve the merger agreement and the merger, the special committee and Mayor’s board of directors received an opinion from the special committee’s financial advisor, Houlihan Lokey, that the exchange ratio was, as of the date of the opinion, fair from a financial point of view to Mayor’s stockholders (other than Birks and its affiliates and associates). The full text of Houlihan Lokey’s written opinion dated as of April 18, 2005 is attached to this proxy statement/ prospectus as Appendix B. You are encouraged to read this opinion carefully in its entirety for a description of the assumptions made, procedures followed, matters considered and limitations on the reviews undertaken by Houlihan Lokey.
Interests of Mayor’s Executive Officers and Directors in the Merger (Page 52)
      You should be aware that some of Mayor’s executive officers and directors may have interests in the merger that may be different from, or in addition to, the interests of the other Mayor’s stockholders. Specifically, several of Mayor’s directors and officers are also directors and officers of Birks. In recognition of the conflict of interest, Mayor’s board of directors formed the special committee to consider and evaluate the merger agreement and the merger and make its recommendation to the board of directors.

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Material U.S. Federal Income Tax Consequences of the Merger and of Owning Birks Class A Voting Shares (Page 54)
      The merger will qualify as a tax-free reorganization for U.S. federal income tax purposes and the obligations of the parties to consummate the merger are subject to the receipt by Mayor’s of the opinion of Holland & Knight LLP, Mayor’s legal counsel, dated as of the effective time of the merger, that (i) the merger will qualify as a reorganization within the meaning of Section 368(a) of the U.S. Internal Revenue Code of 1986, referred to in this proxy statement/ prospectus as the Code, and each of Birks and Mayor’s will be a party to the reorganization, and (ii) the conversion of Mayor’s common stock into Birks Class A voting shares in the merger will not result in the recognition of gain under Section 367 of the Code (except, under certain circumstances, in the case of a person who owns, actually or constructively, 5% or more of the voting power or value of the outstanding stock of Birks following the merger). If Holland & Knight LLP is unable to deliver such opinion, this condition will be satisfied if King & Spalding LLP, legal counsel to the special committee, provides such opinion to Mayor’s. Accordingly, U.S. holders of Mayor’s common stock generally will not recognize any gain or loss for U.S. federal income tax purposes on the conversion of their Mayor’s common stock into Birks Class A voting shares in the merger. U.S. holders of Mayor’s common stock may, however, recognize gain or loss for U.S. federal income tax purposes with respect to any cash received instead of fractional Birks Class A voting shares.
      Following the merger, the gross amount of dividends paid by Birks to certain U.S. holders of Birks Class A voting shares (including amounts withheld to reflect Canadian withholding taxes), if any, will be treated as dividend income to such holders, to the extent paid out of Birks’ current or accumulated earnings and profits, as determined under U.S. federal income tax principles. This income will be includable in the gross income of a U.S. holder on the day actually or constructively received by the U.S. holder. These dividends generally will not be eligible for the dividends-received deduction allowed to corporations under the Code. Subject to certain conditions and limitations, non-resident Canadian withholding taxes on dividends may be treated as foreign taxes eligible for credit against a U.S. holder’s U.S. federal income tax liability.
Material Canadian Federal Income Tax Consequences of the Merger (Page 58)
      The conversion of Mayor’s common stock into the right to receive Birks Class A voting shares (and cash instead of fractional Birks Class A voting shares) pursuant to the merger will not, in general, give rise to Canadian tax for holders of Mayor’s common stock who are not and who are not deemed to be resident in Canada. Dividends paid or credited to holders of Birks Class A voting shares who are not and who are not deemed to be resident in Canada are subject to a Canadian withholding tax of 25%. Under the Canada-United States Income Tax Convention (1980), the rate of that withholding tax is generally reduced to 15% for holders resident in the United States. Assuming that Birks Class A voting shares are not “taxable Canadian property,” any capital gain realized by holders who are not and who are not deemed to be resident in Canada on a disposition of those shares will not be subject to tax in Canada. In general, Birks Class A voting shares are not expected to constitute “taxable Canadian property.”
Accounting Treatment
      The merger will be accounted for as the acquisition of a minority interest by Birks, using the purchase method of accounting.
The Merger Agreement (Page 61)
      The merger agreement is described beginning on page 61. The merger agreement is also attached as Appendix A to this document. We urge you to read the merger agreement in its entirety because it is the legal document governing the merger.

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Conditions to the Merger (Page 66)
      The respective obligations of each of Birks and Mayor’s to effect the merger are conditioned upon the satisfaction (or waiver) of the following conditions:
  •  the registration statement, of which this proxy statement/ prospectus is a part, having been declared effective under the Securities Act of 1933, and no stop order or proceeding seeking a stop order being pending by or before the Securities and Exchange Commission, which is referred to in this proxy statement/ prospectus as the SEC;
 
  •  Mayor’s disinterested stockholders having affirmatively voted to approve and adopt the merger agreement by the requisite vote;
 
  •  no injunction, order or other legal restraint or prohibition preventing the consummation of the merger being in effect;
 
  •  Birks Class A voting shares having been authorized for listing on the American Stock Exchange; and
 
  •  the fairness opinion obtained from the special committee’s financial advisor not having been withdrawn, revoked, annulled or materially modified.
      The obligation of each of Birks and Mayor’s to effect the merger is further subject to the satisfaction (or waiver) of the following additional conditions:
  •  the other party having performed in all material respects its obligations under the merger agreement, the other party’s representations and warranties in the merger agreement being true and correct in all material respects as of the closing of the merger and the delivery of officers’ certificates of Mayor’s and Birks, respectively, certifying satisfaction of such conditions; and
 
  •  any regulatory and third-party approvals that are required to consummate the merger having been obtained.
      The obligation of Birks and Merger Co. to effect the merger is further subject to the satisfaction (or waiver) of the following additional conditions:
  •  Mayor’s not being subject to a material adverse effect as defined in the merger agreement; and
 
  •  additional warrants to purchase Mayor’s common stock having been issued to Joseph A. Keifer, Marco Pasteris and Carlo Coda-Nunziante.
      The obligation of Mayor’s to effect the merger is further subject to the satisfaction (or waiver) of the following additional conditions:
  •  Mayor’s having received an opinion from Holland & Knight LLP or, if Holland & Knight LLP is not able to render such opinion, from King & Spalding LLP, that (i) the merger will qualify as a reorganization within the meaning of Section 368(a) of the Code and each of Birks and Mayor’s will be a party to the reorganization, and (ii) the conversion of Mayor’s common stock into Birks Class A voting shares in the merger will not result in the recognition of gain under Section 367 of the Code (except, under certain circumstances, in the case of a person who owns, actually or constructively, 5% or more of the voting power or value of the outstanding stock of Birks following the merger);
 
  •  Mayor’s having obtained the affirmative vote of the required majority of Mayor’s voting stock in favor of the merger at Mayor’s stockholders’ meeting;
 
  •  Birks’ Articles of Amalgamation and Birks’ By-laws being amended as specified in the merger agreement, each document, as amended, being referred to in this proxy statement/ prospectus as Birks’ amended charter and Birks’ amended by-laws, respectively;
 
  •  Birks not being subject to a material adverse effect, as defined in the merger agreement;

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  •  all of the issued and outstanding Series A preferred shares of Birks and $5,000,000 aggregate principal amount of secured convertible notes of Birks having been converted into Birks Class A voting shares and Birks Class B multiple voting shares;
 
  •  warrants to purchase Mayor’s common stock having been amended to eliminate the application of anti-dilution provisions; and
 
  •  the employment agreement or other documents between Birks and Thomas A. Andruskevich having been amended to eliminate the application of certain anti-dilution provisions to the future issuance of stock-based compensation after the merger is consummated.
      Any waiver or determination to be made by Mayor’s with respect to these conditions requires the approval of the special committee.
Termination (Page 68)
      Birks and Mayor’s can mutually agree to terminate the merger agreement prior to the effective time of the merger. Also, either party may terminate the merger agreement without the consent of the other if:
  •  the merger is not consummated by December 31, 2005, unless the party seeking to terminate the merger agreement has failed to comply with the merger agreement and that failure has been the cause of, or resulted in, the failure of the merger to occur on or before December 31, 2005;
 
  •  any governmental entity issues an order or injunction or other legal restraint or prohibition preventing consummation of the merger;
 
  •  Mayor’s stockholders fail to approve and adopt the merger agreement at the special and annual meeting (or any adjournment or postponement of the special and annual meeting); or
 
  •  the other party breaches the merger agreement, the breach would prevent satisfaction of a closing condition and the breach is not reasonably capable of being cured or is not cured prior to 15 days after receipt of written notice of the breach.
      Additionally, Birks or Mayor’s may terminate the merger agreement if:
  •  Mayor’s board of directors or the special committee withdraws, modifies or changes, in any manner adverse to Birks, its recommendation that the stockholders of Mayor’s vote in favor of the approval and adoption of the merger agreement, or resolved to do so; or
 
  •  the special committee’s financial advisor withdraws or materially modifies its fairness opinion.
      Any determination or action to be made by Mayor’s with respect to a termination of the merger agreement requires the approval of the special committee.
Comparison of Stockholder Rights (Page 70)
      The conversion of your shares of Mayor’s common stock into the right to receive Birks Class A voting shares in the merger will result in differences between your rights as a Birks shareholder, governed by the Canada Business Corporations Act, and your rights as a Mayor’s stockholder, governed by the Delaware General Corporation Law.

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COMPARATIVE PER SHARE DATA
      The following table presents selected comparative historical and pro forma per share data for Birks common shares, which includes Birks Class A voting shares and Birks Class B multiple voting shares, Mayor’s common stock and Mayor’s preferred stock for the fiscal year ended March 26, 2005. The pro forma amounts give effect to the merger as if it had occurred March 28, 2004, have been prepared in accordance with U.S. GAAP and are based on the purchase method of accounting.
      You should read this information in conjunction with, and the information is qualified in its entirety by, the consolidated financial statements and accompanying notes of Birks and Mayor’s included elsewhere in this proxy statement/ prospectus. The pro forma amounts are presented for informational purposes only. You should not rely on the pro forma amounts as being indicative of the financial position or results of operations of the combined company that would have actually occurred had that the merger been effective during the periods presented or the future financial position or future results of operations of the combined company. The combined financial information presented as of and for the year ended March 26, 2005 may have been different had the companies actually been fully integrated as at and during those periods.
           
    As of and for the
    Fiscal Year Ended
    March 26, 2005
     
Book Value Per Share at Period End
       
 
Birks historical
  $ 5.41  
 
Birks pro forma(1)
  $ 5.80  
 
Mayor’s common share historical(2)
  $ 0.52  
 
Mayor’s common share pro forma equivalent(3)
  $ 0.50  
 
Mayor’s preferred share historical(4)
  $ 1,000  
Dividends Per Share
       
 
Birks historical(5)
     
 
Birks pro forma(1)
     
 
Mayor’s common share historical(6)
     
 
Mayor’s common share pro forma equivalent(2)
     
 
Mayor’s preferred share historical
  $ 6.67  
Basic Net Income Per Share from Continuing Operations
       
 
Birks historical
  $ 0.16  
 
Birks pro forma(1)
  $ 0.13  
 
Mayor’s common share historical
  $ 0.02  
 
Mayor’s common share pro forma equivalent(2)
  $ 0.01  
Diluted Net Income Per Share from Continuing Operations
       
 
Birks historical
  $ 0.13  
 
Birks pro forma(1)
  $ 0.12  
 
Mayor’s common share historical
  $ 0.01  
 
Mayor’s common share pro forma equivalent(2)
  $ 0.01  
 
(1)  The Birks pro forma per share amounts were determined after giving effect to the appropriate pro forma adjustments. See “Unaudited Pro Forma Condensed Consolidated Financial Information of Birks.”
 
(2)  Excludes the liquidation value of the Series A-1 Convertible Preferred Stock.
 
(3)  The Mayor’s pro forma equivalent per share amounts are calculated by multiplying the Birks pro forma per share amounts by the exchange ratio of 0.08695.
 
(4)  Based on the liquidation value of the Series A-1 Convertible Preferred Stock.
 
(5)  Historically, Birks has not paid a cash dividend on its common shares.
 
(6)  Historically, Mayor’s has not paid a cash dividend on its common stock.

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MAYOR’S STOCK PRICES
      Mayor’s common stock is listed and traded on the American Stock Exchange under the symbol “MYR”. Mayor’s common stock has been listed on the American Stock Exchange since Mayor’s initial public offering in August 1987. On the record date the number of holders of record of Mayor’s common stock was                    .
      The following table sets forth, for the periods indicated, the high and low sale prices of Mayor’s common stock on the American Stock Exchange.
                 
    High   Low
         
Thirteen Weeks Ended September 24, 2005 (through July 26, 2005)
    $0.58       $0.52  
Thirteen Weeks Ended June 25, 2005
    0.66       0.53  
Year Ended March 26, 2005
               
Thirteen Weeks Ended March 26, 2005
    $0.77       $0.58  
Thirteen Weeks Ended December 25, 2004
    0.72       0.55  
Thirteen Weeks Ended September 25, 2004
    0.88       0.61  
Thirteen Weeks Ended June 26, 2004
    0.84       0.54  
Year Ended March 27, 2004
               
Thirteen Weeks Ended March 27, 2004
    $0.95       $0.66  
Thirteen Weeks Ended December 27, 2003
    0.85       0.60  
Thirteen Weeks Ended September 27, 2003
    0.98       0.21  
Thirteen Weeks Ended June 28, 2003
    0.35       0.18  
Year Ended March 29, 2003
               
Thirteen Weeks Ended March 29, 2003
    $0.31       $0.21  
Thirteen Weeks Ended January 4, 2003
    0.40       0.28  
Thirteen Weeks Ended October 5, 2002
    0.50       0.20  
Thirteen Weeks Ended July 6, 2002
    1.42       0.13  
      On July 30, 2004, April 18, 2005 and                     , 2005, the last trading days prior to (1) Birks’ public announcement that it had proposed a business combination with Mayor’s, (2) the public announcement that Birks and Mayor’s had executed the merger agreement and (3) the date of this proxy statement/ prospectus, the closing sale price of Mayor’s common stock on the American Stock Exchange was $0.78, $0.56 and $          , respectively.
      Birks has no established public trading market for its Class A voting shares. Birks Class A voting shares are not listed on any U.S. or foreign stock exchange. Birks has applied to list its Class A voting shares for trading on the American Stock Exchange and has reserved the symbol “BMJ”. As of the date of this proxy statement/ prospectus, the number of holders of record of Birks Class A voting shares was fourteen.
DIVIDENDS
      Mayor’s has never paid dividends on its common stock. On February 20, 2004 and June 21, 2005, Mayor’s paid dividends of $2,185,755 and $150,500, respectively, to Birks, as holder of Mayor’s preferred stock. See “Description of Mayor’s Business — Related Party Transactions.”
      Birks has not paid dividends since 1998 and does not currently intend to pay dividends on its Class A voting shares or Class B multiple voting shares in the foreseeable future. Birks’ ability to pay dividends on its Class A voting shares, and the ability of Mayor’s to pay dividends to Birks, are restricted by Birks’ credit agreements. See “Management’s Discussion and Analysis of the Financial Condition and Results of Operations of Birks — Liquidity and Capital Resources.” If dividends were declared by Birks’ board of directors, you would receive a dividend equal to the per share dividend Birks would pay to holders of Birks Class A voting shares or holders of Class B multiple voting shares. Dividends paid by Birks to U.S. holders would generally be subject to withholding tax. See “Material Canadian Federal Income Tax Consequences of the Merger.”

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RISK FACTORS
      In addition to the other information included in this proxy statement/ prospectus, including the matters addressed under the caption “Cautionary Statement Concerning Forward-Looking Statements” on page 30, you should carefully consider the matters described below.
      When used in this section, as in the other sections of this proxy statement/ prospectus, “Birks” refers to Henry Birks & Sons Inc. and its subsidiaries, including Mayor’s.
Risks Related to the Terms of the Merger
Because (1) the exchange ratio is fixed, (2) the market price of Mayor’s common stock will fluctuate and (3) Birks Class A voting shares are not publicly traded, you cannot be certain of the dollar value of the merger consideration that you, as a Mayor’s stockholder, will receive in the merger.
      If the merger is completed, it will not be completed until the date of the special and annual meeting and the satisfaction or waiver of all conditions to the merger. Upon completion of the merger, each share of Mayor’s common stock issued and outstanding immediately prior to the effective time of the merger (other than treasury stock of Mayor’s and Mayor’s common stock owned by Birks) will be converted into the right to receive 0.08695 Birks Class A voting shares. Birks Class A voting shares are not currently publicly traded. As a result, the value of the Birks Class A voting shares to be received by Mayor’s stockholders following the merger cannot be determined. Instead, because the exchange ratio of 0.08695 is fixed, the dollar value of the Birks Class A voting shares issued in the merger will depend on the price of Birks Class A voting shares on the American Stock Exchange after the merger is effective. Therefore, at the time of the special and annual meeting you will not know the precise dollar value of the merger consideration you will become entitled to receive at the effective time of the merger.
      In addition, the price of Mayor’s common stock immediately prior to the effective time of the merger may vary from its price on the date the merger agreement was executed, on the date of this proxy statement/ prospectus and on the date of the special and annual meeting. Variations in the prices of Mayor’s common stock prior to the effective time of the merger and of Birks Class A voting shares after the effective time may be the result of various factors, including:
  •  changes in the business, operations or prospects of Birks or Mayor’s;
 
  •  economic conditions and the outlook for economic conditions; and
 
  •  the timing of the consummation of the merger.
The fairness opinion provided by Houlihan Lokey was given as of the date the merger agreement was approved by the special committee and does not reflect subsequent changes in circumstances.
      The opinion of Houlihan Lokey, financial advisor to the special committee, addresses the fairness of the consideration to be received by Mayor’s stockholders (other than Birks and its associates and affiliates) from a financial point of view based on the financial, economic, market and other conditions as they existed on April 18, 2005 and not at any later time. Significant time has elapsed since the date of the fairness opinion, and changes in conditions, which are beyond the control of Mayor’s, Birks and Houlihan Lokey, and on which the opinions are based, may have altered the value of Mayor’s common stock or Birks Class A voting shares.
The fairness opinion provided by Houlihan Lokey is based on various assumptions and is subject to various limitations.
      In its review and analysis and in formulating its opinion, Houlihan Lokey assumed and relied upon the reasonableness and accuracy of the financial projections, forecasts and analyses provided to it by the respective management of Mayor’s and Birks and assumed that these projections, forecasts and analyses were reasonably prepared in good faith and on bases reflecting the best currently available judgments and estimates of Mayor’s and Birks’ management. Houlihan Lokey did not review any of the books and records of Mayor’s

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and Birks, or assume any responsibility for conducting a physical inspection of the properties or facilities of Mayor’s or Birks, or for making or obtaining an independent valuation or appraisal of the assets or liabilities of Mayor’s or Birks, and no such independent valuation or appraisal was provided to Houlihan Lokey.
Birks and Mayor’s may experience difficulties in completing the integration of Mayor’s business with the existing Birks businesses and will incur significant transaction expenses in connection with the merger.
      Though Birks and Mayor’s have been partially integrated since Birks investment in Mayor’s in August 2002, achieving all of the anticipated benefits of the merger will depend in part upon whether Birks and Mayor’s can fully integrate their businesses in an efficient and effective manner. The parties collectively expect to incur significant one-time transaction expenses of approximately $4 million in connection with the merger and the related integration. The costs and liabilities actually incurred in that process may exceed those anticipated. In addition, Birks may not accomplish the merger integration process promptly or successfully, and the successful combination of the two business enterprises may result in a diversion of management attention for a period of time. If management is unable to promptly and successfully integrate the operations of the two companies, the anticipated benefits of the merger may not be realized.
Birks and Mayor’s may not achieve the cost savings and increased net sales they have anticipated for the combined company.
      Birks’ and Mayor’s rationales for the merger are, in part, predicated on their ability to realize further cost savings and increased net sales by completing the integration of the two companies. Achieving these cost savings and net sales increases are dependent upon a number of factors. For example, the parties may not be able to achieve the anticipated cross-selling opportunities, the development and marketing of more comprehensive product offerings, co-branding, net sales growth and the consistent use of the best practices of Birks and Mayor’s. An inability to realize the full extent of, or any of, the anticipated benefits of the merger, as well as any delays encountered in the transition process, could have an adverse effect upon the net sales, level of expenses, gross profits, operating results and financial condition of the combined company, which may affect the value of Birks Class A voting shares after the effective time of the merger. See “The Merger — Mayor’s Reasons for the Merger; Recommendation of the Special Committee” and “The Merger — Birks’ Reasons for the Merger.”
Risks Related to Birks Class A Voting Shares
Birks’ share price could be adversely affected if a large number of Birks Class A voting shares are offered for sale or sold.
      Some stockholders of Mayor’s may not wish to hold Birks Class A voting shares, and sales may occur following the consummation of the merger. If the supply of Birks Class A voting shares is significantly greater than the associated demand, the market price of Birks Class A voting shares may significantly decline and may not recover.
      In addition, future issuances or sales of a substantial number of Birks Class A voting shares by Birks, Dr. Lorenzo Rossi di Montelera, or another significant shareholder in the public market could adversely affect the price of Birks Class A voting shares, which may impair Birks’ ability to raise capital through future issuances of its equity securities. Upon completion of the merger, Birks will have approximately 3,491,474 Birks Class A voting shares issued and outstanding. All of the approximately 1,859,738 Birks Class A voting shares issued to the minority shareholders of Mayor’s pursuant to the merger will be freely tradeable without restriction under the Securities Act, unless issued to Birks or Mayor’s affiliates. Upon completion of the merger, some previously issued Birks Class A voting shares will be restricted securities within the meaning of Rule 144. Sales of restricted securities in the public market, or the availability of these Birks Class A voting shares for sale, could adversely affect the market price of Birks Class A voting shares.

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Birks Class A voting shares have no prior trading history, which may adversely affect the liquidity and value of such shares.
      Birks Class A voting shares are not listed on any U.S. or foreign stock exchange or quoted in any U.S. or foreign quotation system. Accordingly, prior to the merger, there has been no public market for Birks Class A voting shares in the United States or elsewhere, and an active trading market may not develop or be sustained after the merger. If an active trading market does not develop, holders of Birks Class A voting shares will have limited liquidity, which could adversely affect the value of such shares.
As a retail jeweler with a limited public float, the price of Birks Class A voting shares may fluctuate substantially, which could negatively affect the value of Birks Class A voting shares and could result in securities class action claims against Birks.
      The price of Birks Class A voting shares may fluctuate substantially due to, among other things, the following factors: (1) fluctuations in the price of the shares of the small number of public companies in the retail jewelry business; (2) additions or departures of key personnel; (3) announcements of legal proceedings or regulatory matters; and (4) the general volatility in the stock market. The market price of Birks Class A voting shares could also fluctuate substantially if Birks fails to meet or exceed expectations for Birks’ financial results or if there is a change in financial estimates or securities analysts’ recommendations.
      Significant price and value fluctuations have occurred in the past with respect to the securities of retail jewelry and related companies. In addition, because the public float of Birks Class A voting shares will be relatively small, the market price of Birks Class A voting shares is likely to be volatile. Indeed, as is the case for Mayor’s common stock, it is expected that there may be limited trading volume in Birks Class A voting shares, rendering them subject to significant price volatility. For example, during the fiscal year ended March 26, 2005, the price of Mayor’s common stock on the American Stock Exchange fluctuated from a high of $0.88 to a low of $0.54. In addition, the stock market has experienced volatility that has affected the market prices of equity securities of many companies, and that has often been unrelated to the operating performance of such companies. A number of other factors, many of which are beyond Birks’ control, could also cause the market price of Birks Class A voting shares to fluctuate substantially. As a result, you may not be able to resell Birks Class A voting shares at or above the associated value of Mayor’s shares on the date of the merger, if at all.
      In the past, following periods of downward volatility in the market price of a company’s securities, class action litigation has often been pursued against the respective company. If Birks Class A voting shares were similarly volatile and similar litigation were pursued against Birks, it could result in substantial costs and a diversion of Birks management’s attention and resources.
Birks is governed by the laws of Canada, and, as a result, it may not be possible for shareholders to enforce civil liability provisions of the securities laws of the United States.
      Birks is governed by the laws of Canada. A substantial portion of Birks’ assets are located outside the United States, and some of Birks’ directors and officers and the experts named in this proxy statement/ prospectus are residents outside of the United States. As a result, it may be difficult for investors to effect service within the United States upon Birks and those directors, officers and experts, or to realize in the United States upon judgments of courts of the United States predicated upon civil liability of Birks and such directors, officers or experts under the United States federal securities laws. There is doubt as to the enforceability in Canada by a court in original actions, or in actions to enforce judgments of United States courts, of the civil liabilities predicated upon the United States federal securities laws.
Birks expects to maintain its status as a “foreign private issuer” under the rules and regulations of the SEC and, thus, will be exempt from a number of rules under the Exchange Act and will be permitted to file less information with the SEC than a company incorporated in the U.S.
      As a “foreign private issuer” Birks is exempt from rules under the Exchange Act that impose certain disclosure and procedural requirements for proxy solicitations under Section 14 of the Exchange Act. In

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addition, Birks’ officers, directors and principal shareholders will be exempt from the reporting and “short-swing” profit recovery provisions of Section 16 of the Exchange Act and the rules under the Exchange Act with respect to their purchases and sales of Birks Class A voting shares. Moreover, Birks will not be required to file periodic reports and financial statements with the SEC as frequently or as promptly as U.S. companies whose securities are registered under the Exchange Act; nor will it be required to comply with Regulation FD, which restricts the selective disclosure of material information. Accordingly, there may be less publicly available information concerning Birks than there is for U.S. public companies such as Mayor’s.
Options to purchase Birks Class A voting shares held by Birks’ Chief Executive Officer contain anti-dilution provisions which could adversely affect the value of Birks Class A voting shares.
      Thomas A. Andruskevich, Chief Executive Officer of Birks, is party to an agreement with Birks which gives him the right to purchase Birks Class A voting shares representing up to 2% of the total outstanding equity of Birks. This option is fully anti-dilutive, except with respect to issuances of stock-based compensation, which means that the number of Class A voting shares underlying the option will increase upon issuance by Birks of additional equity. For example, the number of Birks Class A voting shares underlying Mr. Andruskevich’s option will increase from 439,532 to 476,727, an increase of 8.5%, as a result of the merger. These provisions could provide significant compensation to Mr. Andruskevich in the event of a large acquisition or public offering by Birks, which compensation would be dilutive to other shareholders. Accordingly, these provisions could be viewed in certain circumstances as potentially misaligning the interests of Mr. Andruskevich with the interests of the other shareholders and Birks. Further, these provisions complicate Birks’ capital structure and may be difficult for investors to understand and may impair Birks’ ability to raise new equity capital. All of these factors relating to the anti-dilution provisions could adversely affect the value of Birks Class A voting shares.
Risks Related to the Combined Company
Birks is controlled by a single shareholder whose interests may be different from yours.
      Upon completion of the merger, Dr. Rossi will beneficially own or control 70.3% of all classes of Birks outstanding voting shares while controlling 95.7% of the voting power associated with such shares. Under Birks’ amended charter, Dr. Rossi, as holder of Class B multiple voting shares, will have the ability to control most actions requiring shareholder approval, including electing the members of Birks’ board of directors and the issuance of new equity.
      Dr. Rossi may have different interests than you have and may make decisions that do not correspond to your interests. In addition, the fact that Birks is controlled by one shareholder may have the effect of delaying or preventing a change in the management or voting control of Birks.
If Birks is unable to implement its business strategy, Birks’ net sales and profitability may be adversely affected.
      Birks’ future financial performance and success are dependent on its ability to implement its business strategy successfully. Birks’ present business strategy is to leverage its merchandising, marketing and sales expertise to increase net sales, raise additional capital, utilize its manufacturing capabilities to lower cost of sales and make selective acquisitions to grow its revenue base and increase its gross margin. Birks may not successfully implement its business strategy. Furthermore, implementing its business strategy may not sustain or improve Birks’ results of operations.
Birks may pursue strategic acquisitions which may divert the attention of management and which may not be successfully integrated into Birks’ existing business.
      Birks may seek to enhance its market penetration and increase and diversify its revenue base through selective acquisitions. However, Birks may not identify suitable acquisition candidates, complete acquisitions on acceptable terms or successfully integrate the operations of any acquired business into its existing business. Such acquisitions could be of significant size and involve either domestic or international parties. To

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acquire and integrate a separate organization would divert management attention from other business activities. Such a diversion, together with other difficulties Birks may encounter in integrating an acquired business, could have a material adverse effect on its results of operations. In addition, Birks may borrow money to finance acquisitions. Even though funds might be available on terms favorable to Birks, such borrowing would increase Birks’ leveraged position and limits its liquidity.
If Birks is unable to introduce innovative products, Birks’ sales and market share may suffer.
      Birks believes that its future success will depend, in part, upon its ability to continue to source, develop, introduce and market innovative new products on an exclusive basis and to design, manufacture and market its own new products. If Birks fails to successfully source, introduce and market new products on an exclusive basis, its ability to maintain or grow its market share may be adversely affected, which in turn could materially adversely affect its overall business, financial condition or results of operations. If Birks’ competitors are able to acquire exclusive rights to new enhanced products Birks may be unable to compete. The fact that Birks’ principal competitors have substantially greater resources than it increases this risk. In addition, Birks has made and continues to make significant investments in its development, design and manufacturing capabilities. Such efforts may be unsuccessful, which could further challenge Birks’ ability to grow or even maintain its market share or profitability.
Birks’ business could be adversely affected if its relationships with any of its primary vendors are terminated.
      Birks competes with other jewelry retailers for access to vendors that will provide it with the quality and quantity of merchandise necessary to operate its business, and Birks’ merchandising strategy depends upon its ability to maintain good relations with its significant vendors. Certain brand name watch manufacturers, including Rolex, have distribution agreements with Birks’ subsidiary Mayor’s that, among other things, provide for specific sales locations, yearly renewal terms and early termination provisions at the manufacturer’s discretion. In the fiscal year ended March 26, 2005, merchandise supplied by Rolex and sold through Birks’ stores operating under the Mayors brand accounted for approximately 23% of Birks’ total net sales. Birks’ relationships with its primary suppliers, like Rolex, are generally not pursuant to long-term agreements. The abrupt loss of any significant vendor, especially Rolex, or a decline in the quality or quantity of merchandise supplied by a significant vendor could cause a material adverse effect on Birks’ business, financial condition and operating results. It is possible that a vendor could terminate its distribution agreement with Birks as a result of the merger. Rolex, for example, only does business with Birks through Mayor’s, and may elect to terminate its relationship as a result of the merger.
Birks has experienced material weaknesses in its internal control over financial reporting. If Birks fails to maintain an effective system of internal controls, it may not be able to accurately report its financial results and its management may not be able to provide management’s report on the effectiveness of Birks’ internal control over financial reporting as required by the Sarbanes-Oxley Act for the year ending March 25, 2007.
      As a private company, Birks has not been subject to reporting and other requirements of the Exchange Act, but will become subject to such reporting obligations in connection with the merger. These reporting and other obligations, together with the impact of the integration of Birks and Mayor’s, have placed, and will continue to place, significant demands on Birks’ management, administrative and operational resources, including accounting resources.
      In June 2004, the Public Company Accounting Oversight Board, or PCAOB, adopted rules for purposes of implementing Section 404 of the Sarbanes-Oxley Act of 2002, which include revised definitions of material weaknesses and significant deficiencies in internal control over financial reporting. The PCAOB defines a material weakness as “a significant deficiency, or a combination of significant deficiencies, that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected.” Although Birks is not currently subject to Section 404, it has examined the definitions contained in the PCAOB pronouncement. The new rules describe certain

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circumstances as being both significant deficiencies and strong indicators that a material weakness in internal control over financial reporting exists.
      During the past year, in preparing Birks’ financial statements included in this proxy statement/ prospectus, Birks’ management and its independent registered public accounting firm identified two “material weaknesses” in its internal controls over financial reporting. As of March 26, 2005:
  •  Birks internal control policies and procedures over automated reporting systems and compensating manual processes are ineffective. The reconciliation of the accounts payable and inventory accounting sub-systems to the general ledger fails to appropriately capture all of the reconciling items. Furthermore, Birks does not perform a regular reconciliation of the intra-division accounts related to its jewelry factory, which results in a failure to properly capture, control, process and record adjustments.
 
  •  Birks internal control policies and procedures over accounting for certain transactions and events in accordance with U.S. GAAP are ineffective, due to a lack of accounting personnel with adequate U.S. accounting knowledge and experience.
      In connection with the same financial reporting process, a significant deficiency in Birks’ internal control over financial reporting was identified. Birks’ internal control policies and procedures over the estimation of the warranty reserves do not provide an effective process to evaluate warranty reserves and the current systems are not configured to provide the necessary data to prepare a timely estimate of warranty costs relating to recorded sales.
      Birks’ public subsidiary Mayor’s has also identified material weaknesses with respect to its internal control over financial reporting. During the financial reporting process associated with Mayor’s financial results for the fourth quarter ended March 26, 2005 and the fiscal year ended March 26, 2005, Mayor’s identified three material weaknesses in its internal control over financial reporting. As of March 26, 2005:
  •  Mayor’s internal control policies and procedures over adjustments to inventory to the lower of cost or market do not ensure that adjustments were made in accordance with U.S. GAAP and, specifically, do not prevent the adjustment of certain aged inventory to below current book value without adequate documentation and support.
 
  •  Mayor’s internal control policies and procedures over the proper accounting for accrued legal expenses do not prevent the accrual of legal expenses (litigation costs, judgments and settlements) without adequate documentation and support.
 
  •  Mayor’s internal control policies and procedures over the proper accounting for related party transactions fail to capture, control, process and record expenses related to such transactions prior to the closing of the consolidated financial statements and issuance of a press release, and do not provide for the proper accounting of related party transactions in accordance with U.S. GAAP.
      In connection with the same financial reporting process, Mayor’s also identified a significant deficiency in its internal control over financial reporting. Mayor’s internal control policies and procedures over the estimation of the allowance for doubtful accounts, which do not include an effective process to document support for increases in the reserve for accounts aged less than 60 days delinquent.
      Mayor’s also identified a material weakness in its internal control over financial reporting in the third fiscal quarter of fiscal 2004 related to its internal control policies and procedures for the review of affiliate agreements and contracts, which do not ensure that such agreements and contracts, where applicable, are properly disclosed and reflected in Mayor’s consolidated financial statements.
      Birks has taken and continues to take steps to correct these internal control deficiencies. The effectiveness of the steps it has taken to date and the steps it is still in the process of taking to improve the reliability of its financial reporting are subject to continued management review supported by confirmation and testing by its internal auditors, as well as audit committee oversight. However, such remedial measures may not succeed in implementing and maintaining adequate controls over Birks’ financial processes and

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reporting. In the future, Birks may identify additional material weaknesses or significant deficiencies in its internal control over financial reporting. Any failure to implement required new or improved controls, or difficulties encountered in their implementation, could cause Birks to fail to meet its reporting obligations.
      In addition, beginning with the year ending March 25, 2007, pursuant to Section 404 of the Sarbanes-Oxley Act, Birks’ management will be required to deliver a report that assesses the effectiveness of its internal control over financial reporting, and will be required to deliver an attestation report of its independent registered public accounting firm on management’s assessment of, and the effectiveness of Birks’ internal control over financial reporting. Birks expects that it will incur substantial effort and costs to complete documentation of its internal control system and financial processes, information systems, assessment of their design, remediation of control deficiencies identified in these efforts and management testing of the design and operation of internal control. Further, Birks may not be able to complete the required management assessment by its reporting deadline.
      Birks may be adversely affected if it cannot achieve and maintain effective internal controls under the appropriate deadlines. Birks’ management may not be able to complete its assessment by its reporting deadline. If management completes its assessment but identifies a material weakness with respect to Birks’ internal control over financial reporting, Birks’ would not be able to conclude that its internal control over financial reporting were effective, which would result in the inability of its external auditors to deliver a report that Birks’ internal control over financial reporting are effective. Ineffective internal controls could also cause investors to lose confidence in Birks’ reported financial information, which could cause the value of Birks Class A voting shares to suffer and adversely affect Birks’ access to capital. In addition, if Birks is unable to deliver an attestation report of its independent registered public accounting firm on management’s assessment of, and the effectiveness of Birks’ internal control over financial reporting, the American Stock Exchange may delist Birks Class A voting shares.
Birks is exposed to currency exchange risk that could have a material adverse effect on its results of operations and financial condition.
      While Birks reports its financial results in U.S. dollars, a substantial portion of Birks’ sales are earned in Canadian dollars. For Birks’ operations located in Canada, non-Canadian currency transactions and assets and liabilities subject Birks to foreign currency risk. Conversely, for the operations located in the United States, non-U.S. currency transactions and assets and liabilities subject Birks to foreign currency risk. For purposes of Birks’ financial reporting, Birks’ financial statements are reported in U.S. dollars by translating, where necessary, net sales and expenses from Canadian dollars at the average exchange rates prevailing during the period, while assets and liabilities are translated at year-end exchange rates, with the effect of such translation recorded in accumulated other comprehensive income. As a result, for purposes of Birks’ financial reporting, foreign exchange gains or losses recorded in earnings relate to non-Canadian dollar transactions of the operations located in Canada and non-U.S. dollar transactions of the operations located in the United States. Birks expects to continue to report its financial results in U.S. dollars in accordance with U.S. GAAP. Consequently, Birks’ reported earnings could fluctuate materially as a result of foreign exchange translation gains or losses. To mitigate the impact of foreign exchange volatility on its earnings, from time to time Birks may enter into agreements to fix the exchange rate of U.S. dollars to Canadian dollars. For example, Birks may enter into agreements to fix the exchange rate to protect the principal and interest payments on its Canadian dollar denominated debt and other liabilities. If it does so, Birks will not benefit from any increase in the value of the Canadian dollar compared to the U.S. dollar when these payments become due. There were no significant contracts outstanding at the end of fiscal 2004 and fiscal 2003.
Birks’ commodity price hedging activities could result in losses.
      The nature of Birks’ operations results in exposure to fluctuations in commodity prices, specifically gold. Birks monitors and, when appropriate, utilizes derivative financial instruments and physical delivery contracts to hedge its exposure to risks related to the change in gold price. For accounting purposes, the hedging agreements do not qualify to be treated as pure hedges and, accordingly, are marked to market at the end of every quarter. At March 26, 2005 and March 27, 2004, Birks’ hedging had resulted in an unrealized gain

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from outstanding contracts of approximately Cdn$27,500 and Cdn$57,000, respectively, due to strong gold prices. However, such gains may not be realized in future periods and Birks’ hedging activities may result in losses, which could be material. If gold prices decrease below those levels specified in Birks’ various hedging agreements, Birks would lose the benefit it would otherwise receive from a decline in the price of gold.
Birks is subject to risks and costs associated with non-compliance with environmental regulations.
      Birks, and in particular its manufacturing operations, is subject to federal, state, provincial, territorial and local laws and regulations governing, among other things, emissions to air, discharge to waters and the generation, handling, storage, transportation treatment and disposal of waste and other materials. Birks believes that its operations and facilities have been and are being operated in compliance, in all material respects, with applicable environmental and health and safety laws and regulations, many of which provide for substantial fines and criminal sanctions for violations. The operation of jewelry manufacturing facilities entails risks in these areas, however, and Birks may incur material costs or liabilities related to environmental liabilities. In addition, potentially significant expenditures could be required in order to comply with evolving environmental and health and safety laws, regulations or requirements that may be adopted or imposed in the future.
Birks’ manufacturing operations are dependent upon third-party suppliers, making Birks vulnerable to supply shortages.
      Birks obtains materials and manufactured items from third-party suppliers. A significant number of Birks’ suppliers are the sole source for a particular supply item. Any delay in Birks’ suppliers’ abilities to provide Birks with necessary materials and components may affect Birks’ manufacturing capabilities or may require Birks to seek alternative supply sources. Delays in obtaining supplies may result from a number of factors affecting Birks’ suppliers, such as capacity constraints, labor disputes, the impaired financial condition of a particular supplier, suppliers’ allocations to other purchasers, weather emergencies or acts of war or terrorism. Any delay in receiving supplies could impair Birks’ ability to supply products to its stores and, accordingly, could have a material adverse effect on its business, results of operations and financial condition. Additionally, Birks is dependent on maintaining good relations with these third-party suppliers. The abrupt loss of any of its third-party suppliers, or a decline in the quality or quantity of materials supplied by any of its third-party suppliers could cause significant disruption in Birks’ business.
Fluctuations in the availability and prices of Birks’ merchandise may adversely affect its results of operations.
      Birks offers a large selection of distinctive high quality merchandise, including diamond, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, charms, and its own private label jewelry. Accordingly, significant changes in availability or prices of diamonds, gemstones, and precious metals required by Birks for its products could adversely affect Birks’ earnings. Further, both the supply and price of diamonds are significantly influenced by a single entity, Diamond Trading Corporation. Birks does not maintain long-term inventories or otherwise currently hedge against fluctuations in the cost of the majority of these materials. A significant increase in the price of these materials could adversely affect Birks’ net sales and gross margins.
A significant disruption at Birks’ jewelry manufacturing facilities could have a material adverse effect on its results.
      Birks’ manufacturing facilities could be damaged or disrupted by, among other things, a natural disaster, war, terrorism, fire, or mechanical failure. Although Birks has obtained property damage and business interruption insurance, a major event could result in a prolonged interruption. Any significant disruption could cause significant delays. Similarly, unexpected downtime at Birks’ manufacturing facilities as a result of unanticipated failures or scheduled maintenance may lead to production curtailments and leave Birks in short supply of certain products. In addition, Birks’ manufacturing processes are dependent on critical skilled workers. The loss of such workers by Birks without adequate replacements could result in material

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curtailment of production. Such shutdowns or curtailments may materially reduce production and impair Birks’ ability to supply its stores, which could adversely affect Birks’ productivity and results of operations.
Birks’ business is subject to many operational risks for which Birks may not be adequately insured.
      Birks’ business is subject to the risks of operating retail stores and jewelry manufacturing facilities, such as floods, power failures, robbery, fires, severe weather, environmental issues, unforeseen equipment breakdowns or any other event, that could result in a temporary or prolonged shutdown of any of Birks’ operations. For example, Birks stores were robbed on four occasions during the fiscal year ended March 26, 2005, and the losses related to such robberies were not fully reimbursed by insurance coverage. A shutdown at any Birks stores or manufacturing facilities could materially adversely affect Birks’ business, financial condition, results of operations and cash flows. Although Birks maintains insurance, including business interruption insurance, it may incur losses beyond the limits of, or outside the coverage of, such insurance. In addition, Birks may be unable to maintain existing coverage at commercially acceptable terms, which could expose Birks to additional risks of loss or cause it to curtail its operations.
Hurricanes could cause a disruption in Birks’ U.S. operations, which could have an adverse impact on Birks’ results of operations.
      Birks’ U.S. operations are located in Georgia and South and Central Florida, regions which are susceptible to hurricanes. In the fiscal quarter ended September 25, 2004, hurricanes Charley, Frances and Jeanne forced the closure of 24 Birks stores under the Mayors brand at various dates, resulting in a reduction in net sales during such period. Birks maintains hurricane insurance, but some risks may not be adequately insured. Additionally, hurricanes may result in reduced tourism and customer traffic in the areas in which Birks operates stores under the Mayors brand. Future hurricanes could significantly disrupt Birks’ U.S. operations and could have a material adverse effect on its overall results of operations.
Birks may not be able to adequately protect its intellectual property and may be required to engage in costly litigation as a protective measure.
      To establish and protect its intellectual property rights, Birks relies upon a combination of trademark and trade secret laws, together with licenses, exclusivity agreements and other contractual covenants. In particular, the “Henry Birks & Sons” and “Mayors” trademarks are of significant value to Birks’ retail operations. The measures Birks takes to protect its intellectual property rights may prove inadequate to prevent misappropriation of its intellectual property. Monitoring the unauthorized use of Birks’ intellectual property is difficult. Litigation may be necessary to enforce Birks’ intellectual property rights or to determine the validity and scope of the proprietary rights of others. Litigation of this type could result in substantial costs and diversion of resources, may result in counterclaims or other claims against Birks and could significantly harm its results of operations.
Birks may not successfully manage its inventory, which could have an adverse effect on its net sales, profitability and liquidity.
      As a retail business, Birks’ results of operations are dependent on its ability to manage its inventory. To properly manage its inventory, Birks must be able to accurately estimate customer demand and supply requirements and purchase new inventory accordingly. If Birks fails to appropriately manufacture or purchase inventory, it may be required to write-down its inventory, which would have an adverse impact on earnings. Additionally, a substantial portion of the merchandise Birks sells is carried on a consignment basis prior to sale or is otherwise financed by vendors, which reduces Birks’ required capital investment in inventory. The willingness of vendors to enter into such arrangements may vary substantially from time to time based on a number of factors, including the merchandise involved, the financial resources of vendors, interest rates, availability of financing, fluctuations in gem and gold prices, inflation, Birks’ financial condition and a number of economic or competitive conditions in the jewelry business or the economy. Any significant change in these consignment relationships could have a material adverse effect on Birks’ net sales and cash flows.

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The retail jewelry industry is highly competitive and Birks may not be able to grow or maintain its market share.
      The retail jewelry business is mature and highly competitive in the United States and Canada. Birks competes with foreign and domestic guild and leading luxury jewelers, specialty stores, national and regional jewelry chains, department stores, warehouse clubs and, to a lesser extent, catalog showrooms, discounters, direct mail suppliers, television home shopping networks and jewelry retailers who make sales through Internet sites. Birks believes that competition in its markets is based primarily on trust, quality craftsmanship, product design and exclusivity, product selection, service excellence, and, to a certain extent, price. Many competitors are substantially larger than Birks and have greater financial resources than Birks. Birks may not be able to compete successfully with such competitors. Competition could cause Birks to lose customers, increase expenditures or reduce pricing, any of which could have a material adverse effect on Birks’ earnings and stock price.
Birks’ quarterly operations results will fluctuate due to seasonality and other factors, and variation in quarterly results could cause the price of Birks Class A voting shares to decline.
      As a retailer, Birks’ business is highly seasonal, with a significant portion of Birks’ sales generated during the third fiscal quarter, which includes the holiday shopping season. The seasonal fluctuations may also vary between Birks branded stores located in Canada and Mayors branded stores located in the southeastern United States. Birks’ sales in the third quarter of the fiscal years ended March 26, 2005 and March 27, 2004 including sales from stores operating under both the Birks brand and the Mayors brand, accounted for 40% and 39% of annual net sales for such fiscal years. Birks has historically experienced lower net sales and net losses in the other fiscal quarters, and Birks expects this trend to continue for the foreseeable future. A significant shortfall in results for the third quarter of any fiscal year could have a material adverse effect on Birks’ annual results of operations. Birks’ quarterly results of operations also may fluctuate significantly as a result of a variety of factors, including the timing of new store openings, net sales contributed by new stores, increases or decreases in comparable store sales, timing of holidays, changes in merchandise, general economic conditions, industry and weather conditions that affect consumer spending, and actions of competitors. Such seasonal fluctuations could cause the price of Birks Class A voting shares to decline.
As a luxury retail jeweler, Birks’ business is particularly susceptible to adverse economic conditions.
      Jewelry purchases are discretionary for consumers and may be particularly and disproportionately affected by adverse trends in the general economy. The success of Birks’ operations depends to a significant extent upon a number of factors relating to discretionary consumer spending within the economy as a whole and in regional and local markets where Birks operates, including economic conditions (and perceptions of such conditions) affecting disposable consumer income such as employment wages and salaries, the performance of the stock market, business conditions, interest rates, availability and cost of credit and taxation. In addition, Birks’ stores operating under the Mayors brand are dependent upon tourism, and many of Birks’ stores are dependent on the continued popularity of malls as a shopping destination and the ability of malls or tenants and other attractions to generate customer traffic for such stores.
      A substantial portion of Birks’ customers use credit, either from Birks’ proprietary credit cards or another consumer credit source, to purchase jewelry. When there is a downturn in the general economy or increases in interest rates, fewer people use credit. A downturn in the general economy could also adversely affect Birks’ ability to collect outstanding credit accounts receivable, which could have a material adverse affect on Birks’ financial condition.

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Birks has significant indebtedness, which could adversely affect its operations and financial condition.
      Birks currently has, and after the merger will continue to have, a significant amount of indebtedness and significant debt service obligations. Birks’ debt levels fluctuate from time to time based on seasonal working capital needs. The following table sets forth Birks’ estimated total indebtedness, total shareholders’ equity, total capitalization and ratio of total indebtedness to total capitalization as of March 26, 2005, on a pro forma basis after giving effect to the merger:
         
Total indebtedness
  $ 107,147,000  
Total shareholders’ equity
  $ 65,730,000  
       
Total capitalization
  $ 172,877,000  
       
Ratio of total indebtedness to total capitalization
    61.9 %
      This high degree of leverage could adversely affect Birks’ results of operations and financial condition. For example, it could:
  •  make it more difficult for Birks to satisfy its obligations with respect to its indebtedness;
 
  •  increase its vulnerability to adverse economic and industry conditions;
 
  •  require Birks to dedicate a substantial portion of cash from operations to the payment of debt service, thereby reducing the availability of cash to fund working capital, capital expenditures and other general corporate purposes;
 
  •  limit Birks’ ability to obtain financing for working capital, capital expenditures, general corporate purposes or acquisitions;
 
  •  place Birks at a disadvantage compared to Birks’ competitors that have a lower degree of leverage; and
 
  •  limit Birks’ flexibility in planning for, or reacting to, changes in its business and in the retail jewelry industry.
      The majority of Birks’ indebtedness bears interest at fluctuating rates, and changes in interest rates could adversely affect Birks’ results of operations or financial condition.
Birks will require a significant amount of cash to service its indebtedness. Birks’ ability to generate cash depends on many factors beyond its control.
      Birks’ ability to make payments on and to refinance its indebtedness and to fund planned capital expenditures will depend on its ability to generate cash in the future. This ability is subject to general economic, financial, competitive, legislative, regulatory and other factors that may be beyond Birks’ control. Birks’ business may not generate sufficient cash flow from operations, and borrowings may not be available to Birks in an amount sufficient to enable Birks to pay its debt or to fund Birks’ other liquidity needs. Birks may need to refinance all or a portion of its debt on or before maturity. In addition, Birks has approximately $74.3 million of demand loans as of March 26, 2005 that can be called by the lenders at any time. Birks may be unable to refinance any of its debt, including its demand loan, on commercially reasonable terms or at all.
Birks’ credit business may be adversely affected by changes in laws and regulations governing its business.
      The operation of Birks’ credit business subjects it to substantial regulation relating to disclosure and other requirements upon origination, servicing, debt collection and particularly upon the amount of finance charges it can impose. Any adverse change in the regulation of consumer credit could adversely affect Birks’ earnings. For example, new laws or regulations could limit the amount of interest or fees Birks could charge on consumer loan accounts, or restrict Birks’ ability to collect on account balances, which could have a material adverse effect on Birks’ earnings. Compliance with existing and future laws or regulations could

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require material expenditures or otherwise adversely affect Birks’ business or financial results. Failure to comply with these laws or regulations, even if inadvertent, could result in negative publicity, and fines, either of which could have a material adverse effect on Birks’ results of operations.
Birks may not be able to retain key personnel or replace them if they leave.
      Birks’ success is largely dependent on the personal efforts of Thomas A. Andruskevich, Birks’ President and Chief Executive Officer, and other key members of the senior management team. Although Birks has entered into employment agreements with Mr. Andruskevich and other key members of the senior management team, the loss of any of their services could cause Birks’ business to suffer. Mr. Andruskevich currently has a work permit allowing him to work in Canada. If Mr. Andruskevich is unable to retain or renew his permit in the future, his future ability to effectively manage Birks’ Canadian operations may be compromised. Birks’ success is also dependent upon its ability to continue to hire and retain qualified operations, development and other personnel. Competition for qualified personnel in the retail industry is intense, and Birks may not be able to hire or retain the personnel necessary for its planned operations.
Birks’ business could be adversely affected if it is unable to successfully negotiate favorable lease terms.
      As of March 26, 2005, Birks had 66 leased stores, which includes the capital lease of the Birks Canadian headquarters and Montreal flagship store. The leases are generally for a term of five to ten years, with rent being a fixed minimum base plus, for a majority of the stores, a percentage of the store’s sale volume (subject to some adjustments) over a specified threshold. Birks has generally been successful in negotiating leases for new stores and lease renewals as its current leases near expiration. However, Birks’ business, financial condition, and operating results could be adversely affected if Birks is unable to continue to negotiate profitable lease and renewal terms.
Birks’ predecessor filed for bankruptcy protection in 1993, which could have an adverse effect on Birks’ relationships with certain creditors and vendors.
      In 1993, Birks’ predecessor filed for bankruptcy protection in Canada and thereafter went bankrupt. Although Birks today is a new and distinct legal entity with no relationship to its predecessor, the fact that Birks’ predecessor went bankrupt could affect Birks’ relationships with certain vendors and its ability to negotiate favorable trade terms with manufacturers and other vendors. Certain vendors, including Rolex, will not permit Birks to carry their products in stores operating under the Birks brand due to the bankruptcy of Birks’ predecessor.
Mayor’s is the subject of an informal SEC inquiry, which could have a material adverse effect on Birks.
      On December 1, 2004, Birks was notified that the SEC is conducting an informal inquiry regarding Mayor’s. The SEC has requested documents primarily relating to the warrants that Mayor’s issued to Birks in connection with Birks’ equity investment in Mayor’s in August 2002. In January, 2005, as a result of a review of the accounting treatment of warrants, Mayor’s restated its financial statements for the fiscal quarters ended November 2, 2002, December 27, 2003, and June 26, 2004, the fiscal years ended March 29, 2003 and March 27, 2004, and the selected quarterly financial data for the fiscal quarter ended March 27, 2004. Subsequently, the SEC requested further documents related to Mayor’s restated financial statements and other matters. Birks is fully cooperating with the SEC inquiry. Responding to the informal inquiry may require significant attention and resources of management. If the SEC elects to pursue a formal investigation or an enforcement action, the additional response to or defense of such an action could be costly and require additional management resources. If Birks is unsuccessful in resolving this or other investigations or proceedings, it could face civil or criminal penalties that could have a material adverse effect on Birks, and the price of Birks Class A voting shares could suffer.

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Terrorist acts or other catastrophic events could have a material adverse effect on Birks.
      Additional terrorist acts, acts of war or hostility, natural disasters or other catastrophic events could have an immediate disproportionate impact on discretionary spending on luxury goods upon which Birks’ operations are dependent. For example, in the aftermath of the terrorist attacks carried out on September 11, 2001, tourism was significantly reduced in all of Birks’ markets, which had an adverse impact on net sales. Similarly, the SARS epidemic in Toronto, Canada in the spring of 2003 had an adverse impact on net sales in Birks stores in that region. Similar future events could have a material adverse impact on Birks’ business and results of operations.

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CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS
      Some of the statements contained in this proxy statement/ prospectus, including those relating to Birks’ strategies and other statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates” or similar expressions, are forward-looking statements. Forward-looking statements include, without limitation, the information concerning possible or assumed future results of operations of Birks and Mayor’s as set forth under “The Merger — Birks’ Reasons for the Merger,” “The Merger — Recommendations of the Special Committee,” “The Merger — Mayor’s Reasons for the Merger” and “The Merger — Opinion of the Financial Advisor to the Special Committee.” These statements are not historical facts but instead represent only Birks’ and/or Mayor’s expectations, estimates and projections regarding future events.
      Many factors could cause the actual results, performance or achievements of Birks, Mayor’s or the combined company to be materially different from any future results, performance, or achievements that may be expressed or implied by such forward-looking statements, including, among others:
  •  future results of operations, liquidity and financial position;
 
  •  fluctuation in the market price of Mayor’s common stock or Birks Class A voting shares;
 
  •  difficulties in integrating Birks and Mayor’s and in achieving anticipated cost savings;
 
  •  difficulties in implementing Birks’ business strategy, including with respect to the merger;
 
  •  future litigation or regulatory action;
 
  •  fluctuation in interest rates, exchange rates and prices of commodities;
 
  •  changes in the competitive landscape;
 
  •  Birks’ ability to effectively source and manufacture merchandise for its stores;
 
  •  interruption in the supply chain;
 
  •  relationships with Birks’ vendors;
 
  •  protection of intellectual property;
 
  •  ability to properly manage inventory;
 
  •  ability to renew leases;
 
  •  ability to withstand seasonal fluctuations;
 
  •  ability to effectively identify and remedy deficiencies in Birks’ internal control over financial reporting; and
 
  •  the impact of adverse economic conditions and future catastrophic events.
      Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated or expected.
      The forward-looking statements contained in this proxy statement/ prospectus are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. The future results and stockholder values of Birks may differ materially from those expressed in the forward-looking statements contained in this proxy statement/ prospectus due to, among other factors, the matters set forth under “Risk Factors.” Neither Birks nor Mayor’s undertakes any obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this proxy statement/ prospectus or to reflect the occurrence of unanticipated events, except as required by law.

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THE SPECIAL AND ANNUAL MEETING
General; Date; Time and Place
      This proxy statement/ prospectus is being provided by, and the enclosed proxy is solicited by and on behalf of, Mayor’s board of directors for use at a special and annual meeting of Mayor’s stockholders.
      The special and annual meeting is scheduled to be held at 10:00 a.m., local time, on                     , 2005 at the Renaissance Hotel, 1230 South Pine Island Road, Plantation, Florida 33324, unless it is postponed or adjourned.
Purposes of the Special and Annual Meeting
      The purposes of the special and annual meeting are:
  •  To approve and adopt the merger agreement;
 
  •  To elect one director of Mayor’s;
 
  •  To ratify the appointment of KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006; and
 
  •  To transact such other business as may properly come before the special and annual meeting.
      Approval of the matters to be voted on at the special and annual meeting other than to approve and adopt the merger agreement are not a condition to the merger. If the merger is completed, the other matters voted on at the special and annual meeting will, as a result, be superseded.
Proposal 1: Approval and Adoption of the Merger Agreement
      You are being asked to vote on the proposed merger of Mayor’s and Birks. In the proposed merger, Mayor’s will become a wholly-owned subsidiary of Birks. You will receive 0.08695 Class A voting shares of Birks for each share of Mayor’s common stock that you own. Fractional shares will not be issued, but a cash payment will be made for those fractional shares. After the merger, Mayor’s existing public stockholders, which excludes Birks, will own approximately 53.3% of Birks outstanding Class A voting shares, representing 16.6% of the equity in Birks and 2.3% of the voting power, in each case based on the number of Birks Class A voting shares and Birks Class B multiple voting shares expected to be outstanding immediately prior to the merger.
      A special committee comprised of independent members of your board of directors was formed to consider and evaluate the proposed merger. The special committee believes that the combined company would have improved operating efficiencies, more diversified revenue, more diversified products and distribution capabilities and a leading position in its core geographic markets, South and Central Florida, metropolitan Atlanta and Canada.
      Approval and adoption of the merger agreement requires the affirmative vote of (1) the holders of at least a majority of Mayor’s outstanding stock entitled to vote thereon and (2) the majority of Mayor’s disinterested stockholders, which excludes Birks and each person that is an affiliate or associate of Birks, that cast a vote, in person or by proxy, at the special and annual meeting. Directors of Mayor’s who are not affiliates or associates of Birks are considered disinterested stockholders for purposes of voting on the merger agreement. These directors (Emily Berlin, Elizabeth M. Eveillard, Massimo Ferragamo, Stephen M. Knopik, Judith MacDonald and Ann Spector Lieff) collectively, together with their associates and affiliates, beneficially own approximately 1.9 million shares, or 5.0% of Mayor’s common stock. These directors have indicated that they plan to vote their shares in favor of the merger agreement, and their votes will count in determining whether a majority of Mayor’s disinterested stockholders has approved the merger.
      Mayor’s board of directors, upon the unanimous recommendation of the special committee, has approved the merger agreement and the merger.

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      The Mayor’s board of directors recommends that the stockholders of Mayor’s vote “FOR” the approval and adoption of the merger agreement.
Proposal 2: Election Of Directors
      Mayor’s board of directors currently consists of eight members. Birks, as the holder of 15,050 shares of Mayor’s preferred stock, convertible into 51,499,525 shares of Mayor’s common stock, is entitled to elect seven of the nine members of the board of directors pursuant to Section 5(a) of the Certificate of Designation of Series A-1 Convertible Preferred Stock of Mayor’s. Birks has elected six members to the board of directors, as discussed in the section “Management of Mayor’s.”
      The directors elected by the common stockholders of Mayor’s are classified into separate classes with each class holding office for a three-year period. The two directors elected by the common stockholders of Mayor’s were Judith R. MacDonald, whose term expires in 2007, and Stephen M. Knopik, whose term expires in 2005. Mr. Knopik has informed the board of directors that he will not seek re-election to the board of directors.
      Accordingly, at the special and annual meeting, one director is to be elected to hold office for the term indicated below in the event that the Mayor’s stockholders do not approve and adopt the merger agreement. The nominee for election by the common stockholders as director is [                    ]. [                    ] is nominated for a term expiring in 2008. Information concerning the nominee is set forth in the section “Management of Mayor’s.” The persons named in the enclosed proxy card have advised that, unless otherwise directed on the proxy card, they intend to vote FOR the election of the nominee. Should the nominee become unable or unwilling to accept nomination or election for any reason, votes will be cast for a substitute nominee designated by the board of directors, which has no reason to believe the nominee named will be unable or unwilling to serve if elected.
      The board of directors recommends a vote “FOR” the nominee as director to serve for the term specified above and until his successor is duly elected and qualified.
Proposal 3: Ratify the Appointment of Mayor’s Independent Registered Public Accounting Firm
      The firm of KPMG LLP served as Mayor’s independent registered public accounting firm for the fiscal year ended March 26, 2005. KPMG LLP has advised Mayor’s that the firm does not have any direct or indirect financial interest in Mayor’s or its subsidiaries, nor has such firm had any such interest in connection with Mayor’s or its subsidiaries during the past year, other than in its capacity as Mayor’s or its subsidiaries independent registered public accounting firm. The audit committee of the Mayor’s board of directors has appointed KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006. Although the audit committee is not required to do so, it is submitting its selection of Mayor’s independent registered public accounting firm for ratification at the special and annual meeting in order to ascertain the views of Mayor’s stockholders. The audit committee will not be bound by the vote of the stockholders. However, if the selection is not ratified, the audit committee would reconsider its selection. Representatives of KPMG LLP may be present at the special and annual meeting. These representatives will have the opportunity to make a statement if they desire to do so and will be available to respond to appropriate questions from stockholders.
      The board of directors recommends that Mayor’s stockholders vote “FOR” ratification of the appointment of KPMG LLP as Mayor’s independent registered public accounting firm.
Record Date; Voting Power
      Only holders of shares of Mayor’s common stock and Mayor’s preferred stock as of the close of business on                     , 2005, which is the record date for the special and annual meeting, will be entitled to receive notice of and to vote at the special and annual meeting and any adjournments or postponements of the special and annual meeting. Each share of Mayor’s common stock is entitled to one vote and each share of Mayor’s preferred stock is entitled to 3,421.90 votes at the special and annual meeting.

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      As of the date of this proxy statement/ prospectus, 36,991,592 shares of Mayor’s common stock and 15,050 shares of Mayor’s preferred stock were outstanding. As of the date of this proxy statement/ prospectus, 15,602,997 shares of Mayor’s common stock, representing 42.2% of the outstanding shares of Mayor’s common stock, and 15,050 shares of Mayor’s preferred stock, representing 100% of the outstanding shares of Mayor’s preferred stock, were held directly by Birks. As of the date of this proxy statement/ prospectus, the shares of Mayor’s common stock and preferred stock held by Birks represented 75.8% of Mayor’s total outstanding voting power.
      As of the date of this proxy statement/ prospectus, approximately 1.9 million shares of Mayor’s common stock, representing 5.0% of the outstanding shares of Mayor’s common stock, were beneficially held, directly or indirectly, by directors and executive officers of Mayor’s who are not affiliates of Birks, and approximately 5.7 million shares of Mayor’s common stock, representing 13.4% of the outstanding shares of Mayor’s common stock, were beneficially held by directors and executive officers of Mayor’s who are affiliates of Birks (excluding Mayor’s common stock held directly by Birks). Approximately 0.3 million of those shares beneficially held by directors and executive officers of Mayor’s who are not affiliates of Birks and approximately 5.6 million of those shares beneficially held by directors and executive officers of Mayor’s who are affiliates of Birks are beneficially held in the form of options or warrants to purchase shares of Mayor’s common stock.
      Birks and all of the directors and executive officers of Mayor’s and Birks have indicated that they intend to vote their Mayor’s shares in favor of approval and adoption of the merger agreement.
Required Vote
      Approval of Merger Agreement. The affirmative vote of (1) the holders of a majority of the voting power represented by Mayor’s outstanding stock entitled to vote at the special and annual meeting as of the record date and (2) the majority of the voting power represented by the stock held by Mayor’s disinterested stockholders, which excludes Birks and each person that is an affiliate or associate of Birks, that cast a vote, in person or by proxy, at the special and annual meeting is required to adopt the merger agreement.
      Election of Director. The affirmative vote of a plurality of the votes cast by the shares of Mayor’s common stock, not including the shares of Mayor’s common stock that would be represented by the Mayor’s preferred stock if converted, represented in person or by proxy at the special and annual meeting is required to elect a director for the term specified herein.
      Ratify the Appointment of KPMG LLP. The affirmative vote of the holders of a majority of the shares of Mayor’s common stock, including the shares of Mayor’s common stock that would be represented by the Mayor’s preferred stock if converted, represented in person or by proxy at the special and annual meeting is required to ratify the audit committee’s appointment of KPMG LLP as Mayor’s independent registered public accounting firm for the fiscal year ending March 25, 2006.
      Because Birks controls a majority of Mayor’s voting stock, Birks will be able to ensure that a majority of the voting stock approves the merger. Nevertheless, approval and adoption of the merger requires the affirmative vote of disinterested stockholders who vote their shares at the special and annual meeting. Therefore, as a disinterested stockholder, your vote is important and a failure to vote will reduce the number of votes of disinterested stockholders required to approve or reject the merger.
      Directors of Mayor’s who are not affiliates or associates of Birks are considered disinterested stockholders for purposes of voting on the merger agreement. These directors (Emily Berlin, Elizabeth M. Eveillard, Massimo Ferragamo, Stephen M. Knopik, Judith MacDonald and Ann Spector Lieff) collectively, together with their associates and affiliates, beneficially own approximately 1.9 million shares, or 5.0% of Mayor’s common stock. These directors have indicated that they plan to vote their shares in favor of the merger agreement, and their votes will count in determining whether a majority of Mayor’s disinterested stockholders has approved the merger.

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      Brokers holding shares of Mayor’s common stock as nominees will not have discretionary authority to vote those shares in the absence of instructions from the beneficial owners of those shares, so the failure to provide voting instructions to your broker will also have the same effect as a vote against the merger.
      The obligation of Mayor’s and Birks to consummate the merger is subject to, among other things, the condition that the Mayor’s stockholders adopt the merger agreement. If Mayor’s stockholders fail to approve the merger agreement at the special and annual meeting, each of Mayor’s and Birks will have the right to terminate the merger agreement. See “The Merger Agreement — Termination.”
Quorum
      The holders of not less than a majority of the shares of Mayor’s voting stock outstanding on the record date must be present, either in person or by proxy, at the special and annual meeting to constitute a quorum. Abstentions and broker non-votes are counted as present or represented at the special and annual meeting for the purpose of determining a quorum for the special and annual meeting.
How to Vote
      A stockholder may vote in person at the special and annual meeting or by proxy without attending the special and annual meeting. To vote by proxy, a stockholder will have to complete the enclosed proxy card, sign and date it and return it in the enclosed postage prepaid envelope or mail to Georgeson Shareholder Communications Inc., 17 State Street, 28 th Floor, New York, New York 10004, Attention: James Gill.
      If you are a stockholder holding shares as of the record date, you may vote by proxy by using the accompanying proxy card. When you return a proxy card that is properly signed and completed, the shares of Mayor’s common stock represented by the proxy will be voted as you specify in the proxy card. If you hold shares in “street name”, your broker or other nominee will advise you whether you may submit your voting instruction by telephone or through the Internet.
      All properly executed proxies that are not revoked will be voted at the special and annual meeting as instructed on those proxies. Executed proxies containing no instructions will be voted in favor of Mayor’s nominee for director, in favor of ratification of the appointment of Mayor’s independent registered public accounting firm and in favor of adoption of the merger agreement.
Revocation of Proxy
      A stockholder who executes and returns a proxy may revoke it in person at the special and annual meeting or at any time before it is voted by sending a written notice to Georgeson Shareholder Communications Inc., 17 State Street, 28 th Floor, New York, New York 10004, stating that the earlier proxy is revoked or by returning a proxy bearing a later date (using a new proxy card, following the instructions provided on the proxy card). If your shares are held in “street name” and you would like to revoke an earlier vote, please check with your broker and follow the voting procedures your broker provides.
Expenses of Solicitation
      Mayor’s and Birks have agreed to each pay one-half of the costs of filing, printing and mailing this proxy statement/ prospectus. In addition to soliciting proxies by mail, directors, officers and employees of Mayor’s or Birks, without receiving additional compensation, may solicit proxies by telephone, by facsimile or in person. Arrangements may also be made with brokerage firms and other custodians, nominees and fiduciaries to forward solicitation materials to the beneficial owners of shares of Mayor’s common stock held of record by these persons, and Mayor’s will reimburse these brokerage firms, custodians, nominees and fiduciaries for reasonable out-of-pocket expenses incurred by them in connection therewith. In addition, Georgeson Shareholder Communications Inc. (referred to in this proxy statement/ prospectus as Georgeson) has been retained by Mayor’s to assist in the solicitation of proxies. Georgeson may contact holders of shares of Mayor’s common stock by mail, telephone, facsimile, telegraph and personal interviews and may request brokers, dealers and other nominee stockholders to forward materials to beneficial owners of shares of

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Mayor’s common stock. Georgeson will receive reasonable and customary compensation for its services, estimated at $15,000, and will be reimbursed for certain customary out-of-pocket expenses.
Questions About Voting Your Shares
      If you have any questions about how to vote or direct a vote in respect of your Mayor’s common stock, you may call Georgeson, at 1-800-257-5508.
Miscellaneous
      For 10 days prior to the special and annual meeting, a list of all stockholders entitled to vote at the special and annual meeting will be available for examination at Mayor’s offices, which will be located at 14051 N.W. 14 th  Street, Suite 200, Sunrise, Florida 33323 until August 31, 2005, and at 5870 Hiatus Road, Tamarac, Florida 33321 thereafter. If you would like to view the stockholder list in advance of the meeting, please call Mayor’s Chief Administrative Officer or its Chief Financial Officer at (954) 846-8000 to schedule an appointment. The stockholder list will also be available for inspection at the special and annual meeting.
      Prior to the special and annual meeting, Mayor’s will select one or more inspectors of election for the special and annual meeting. Such inspector(s) shall determine the number of shares of common stock (including shares of preferred stock convertible into common stock) represented at the special and annual meeting, and the validity and effect of proxies, and shall receive, count, and tabulate ballots and votes, and determine the results thereof. Abstentions will be considered as shares present and entitled to vote at the special and annual meeting, but will not be counted as votes cast at the special and annual meeting or as votes for or against the merger.

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THE MERGER
Background of the Merger
      In August 2002, Birks acquired approximately 72% of the voting control of Mayor’s. Since that time, the two companies have progressively integrated their operations. However, some aspects of the operations of the two companies have continued to operate separately. Beginning in late 2003 Birks’ management began to explore different methods to reorganize and fully integrate Birks and Mayor’s. In Birks’ view, such an integration would (1) provide liquidity to Birks’ shareholders, (2) eliminate confusion for Birks’ shareholders as to the value of their holdings given Birks’ stake in Mayor’s, (3) eliminate any misalignment of interests from having two shareholder bases and (4) eliminate any misalignment of management focus and interests. In addition, Birks believed that Mayor’s stockholders would benefit from such a proposed transaction because the transaction would (1) result in increased scale to allow the combined company to compete more effectively in the North American luxury retail jewelry market, (2) eliminate confusion for Mayor’s stockholders as to Birks’ intentions for its stake in Mayor’s, (3) provide for further geographic and customer diversification and (4) provide Mayor’s with greater access to Birks’ existing manufacturing and design capabilities. Birks also believed that such a transaction might enhance the combined company’s prospects with respect to future financing and capital raising activities, and allow for the creation of a potentially more attractive acquisition currency.
      After much internal discussion and consultation with its legal, tax and financial advisors, Birks notified the members of Mayor’s board of directors on July 29, 2004 that Birks was interested in pursuing a possible business combination of Birks and Mayor’s. No specific terms were proposed at that time. Due to potential conflicts of interest of members of Birks’ management serving on Mayor’s board of directors, on August 2, 2004, Mayor’s board of directors formed a special committee of independent directors comprised of Emily Berlin, Stephen M. Knopik, Ann Spector Lieff and Judith MacDonald to determine whether to proceed with the transaction. At that time, the Mayor’s board of directors delegated to the special committee the authority to investigate and negotiate a potential transaction with Birks, and to take all other actions it deemed necessary to pursue such mandate, including the hiring of independent legal and financial advisors.
      The special committee held a meeting on August 5, 2004 to discuss potential legal and financial advisors to assist the special committee in fulfilling its duties and evaluating any proposal that might be submitted by Birks. After interviewing several investment banking and law firms, the special committee, at a meeting held August 16, 2004, elected to retain Houlihan Lokey as its independent financial advisor and King & Spalding LLP as its independent legal counsel. The special committee selected Houlihan Lokey and King & Spalding based on each firm’s reputation and experience in representing special committees in similar types of transactions.
      The special committee and its financial and legal advisors met on August 30, 2004. At this meeting, the special committee received a presentation from King & Spalding regarding the special committee’s fiduciary duties in evaluating a proposal from Birks. In addition, Houlihan Lokey discussed with the special committee Houlihan Lokey’s work to date and Houlihan Lokey’s proposed process to evaluate the proposal expected to be received from Birks. At the August 30 meeting, the special committee also discussed with Houlihan Lokey and King & Spalding the expected agenda for a scheduled meeting the next day at Birks’ headquarters in Montreal.
      On August 31, 2004, the special committee and its financial and legal advisors attended a meeting at Birks’ headquarters in Montreal, which was also attended by Mr. Thomas A. Andruskevich, who is the Chief Executive Officer of Birks and Mayor’s, several other members of Birks’ management team, the financial advisor to Birks (Bear Stearns & Co. Inc.), the legal advisor to Birks (Shearman & Sterling LLP) and the legal advisor to Mayor’s (Holland & Knight LLP). During the meeting, Birks made a presentation to the special committee with respect to a proposed merger of Birks and Mayor’s. At the meeting, Birks submitted a term sheet for the special committee’s review outlining the material terms of the proposal. The term sheet provided that Birks would first be recapitalized to have two classes of common stock, Class A voting shares and Class B multiple voting shares. Following this recapitalization, Birks would acquire all of the publicly

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held shares of Mayor’s in exchange for Class A voting shares of Birks at an exchange ratio of one Birks Class A voting share for every 13.5 shares of Mayor’s common stock (which is the same as 0.07407 Birks Class A voting shares for every share of Mayor’s common stock). As a result of the proposed transaction, Mayor’s would become a wholly-owned subsidiary of Birks, which would then be a publicly held corporation traded on the American Stock Exchange. The terms also provided certain protective measures for the public stockholders of Mayor’s, including approval of the transaction by the special committee and a “majority of the minority” vote requirement that would mandate a vote of Mayor’s disinterested stockholders.
      While in Montreal, the special committee also (1) conducted a site visit of Birks’ flagship store and Montreal manufacturing facility, (2) received further financial, strategic, business, operational and historical information regarding Birks and (3) received an explanation from Birks’ management regarding the rationale and structure of the proposed transaction. Birks noted that it had considered a transaction structure in which Birks would become a wholly-owned subsidiary of Mayor’s, but that based on the guidance of its legal, financial and tax advisors, Birks concluded that the structure being proposed by Birks was the most effective structure. In addition, during the meeting in Montreal, Houlihan Lokey generally discussed with Birks and Bear Stearns the diligence process that Houlihan Lokey intended to undertake in connection with its examination of the proposed transaction from a financial point of view, and King & Spalding and Holland & Knight discussed with Shearman & Sterling their plans regarding the legal due diligence process to be undertaken in connection with the transaction. Birks and its financial and legal advisors indicated their intention to fully cooperate with the special committee and its financial and legal advisors in connection with the due diligence process.
      During September and October 2004, Birks provided the special committee’s financial and legal advisors with financial and other information, and Mayor’s and the special committee’s advisors conducted a number of due diligence and management meetings in Montreal and by telephone. The special committee’s financial and legal advisors also conducted financial and legal due diligence on Mayor’s, including visits by the special committee’s financial advisors to Mayor’s headquarters in Sunrise, Florida. During this period, Houlihan Lokey conducted a financial review of Mayor’s and Birks, including investigations of Birks’ liquidity and credit availability and the financial statements, projections and other relevant data regarding both Mayor’s and Birks.
      On September 17, 2004, on behalf of Birks, Shearman & Sterling presented the special committee with a draft merger agreement.
      On September 21, 2004, the special committee met with its financial and legal advisors to review and discuss the status of the proposed merger, including the financial and legal due diligence conducted to date, the terms of the proposed draft merger agreement, the structure of the proposed merger, alternative business combination structures and the terms of the proposed corporate governance arrangements. At these meetings, the special committee also discussed with its advisors the strategic implications and potential benefits and risks of the proposed merger to the stockholders of Mayor’s other than Birks and its affiliates. The special committee specifically discussed with its advisors the tax implications of the proposed transaction and the issues related to Birks being a Canadian corporation, including the key differences between Delaware corporate law and Canadian corporate law. The special committee instructed King & Spalding to negotiate appropriate protections for the minority stockholders in the charter documents and bylaws of Birks.
      During the September 21, 2004 meeting, Houlihan Lokey informed the special committee that it had been contacted by another investment banker. That investment banker had indicated to Houlihan Lokey that one of its clients, a competitor of Mayor’s, had inquired as to whether Mayor’s would be interested in being acquired. Following receipt of this information, the special committee and its legal counsel advised the boards of directors of Birks and Mayor’s of the inquiry and requested that Birks advise the special committee as to whether Birks would be willing to sell its majority interest in Mayor’s. By letter dated September 23, 2004, Mr. Andruskevich informed the special committee that the controlling shareholders of Birks were not interested in selling their shares in Mayor’s or Birks.
      On September 24, 2004, Holland & Knight, legal advisors to Mayor’s, presented the special committee with a preliminary legal due diligence report with respect to Birks, which was reviewed by the special

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committee and its financial and legal advisors. The due diligence report was subsequently updated, as needed, as the due diligence process continued.
      On October 1, 2004, King & Spalding delivered the special committee’s initial comments to the merger agreement to Birks’ counsel, Shearman & Sterling.
      On October 6, 2004, Birks provided the special committee with a draft of Birks’ amended Articles of Amalgamation, referred to in this proxy statement/ prospectus as Birks’ amended charter, and a draft of Birks’ amended By-laws, referred to in this proxy statement/ prospectus as Birks’ amended by-laws.
      The special committee met again on October 7, 2004. At this meeting, Houlihan Lokey provided the special committee with an update regarding its financial analysis in connection with the proposal, and the special committee raised several questions with Houlihan Lokey, including questions about the impact of upcoming holiday season sales on Houlihan Lokey’s financial analysis. In addition, the special committee received a report from King & Spalding regarding the status of the discussions relating to the merger agreement and the corporate governance documents, and the special committee received a report from Holland & Knight regarding the legal due diligence. Ms. Lieff also reported to the special committee at the October 7, 2004 meeting on her discussions with Mr. Andruskevich regarding the special committee’s request that Birks reimburse Mayor’s for the expenses incurred by Mayor’s if the transaction is not completed. Ms. Lieff indicated that Birks was unwilling to enter into such an agreement unless and until a definitive merger agreement was signed, but that Birks appeared willing to reimburse Mayor’s for its expenses in certain circumstances if a definitive merger agreement were signed.
      During the October 7, 2004 meeting, the special committee was informed by Houlihan Lokey that it had been contacted again by an investment banker which reiterated that its client might have a potential interest in acquiring Mayor’s. Based on the response that the special committee had received from Birks and the fact that pursuing such a possible transaction would be futile in light of such response, the special committee instructed Houlihan Lokey to advise the investment banker of Birks’ response and to direct the investment banker to contact Birks directly regarding any further inquiries.
      During October 2004, representatives of King & Spalding and Shearman & Sterling had several negotiating sessions regarding the terms of the merger agreement and exchanged revised drafts. In connection with the negotiations, Birks agreed, among other things, to provide more expanded representations and warranties in the merger agreement and agreed to more covenants regarding its operations between signing and closing. On November 1, 2004, King & Spalding delivered the special committee’s initial comments to the governance documents to Shearman & Sterling. In these comments, the special committee requested a number of protections for the minority shareholders of the combined company, including requiring that the Class A voting shares receive the same consideration (on a per share basis) as the Class B multiple voting shares in a business combination and requiring disinterested director and shareholder approval in the event of certain related party transactions. Following November 1, 2004, representatives of King & Spalding and Shearman & Sterling had discussions regarding the terms of the proposed governance documents and attempted to negotiate the open points, subject to approval of their respective principals.
      On October 22 and November 2, 2004, the special committee met again to discuss the potential merger. Houlihan Lokey and King & Spalding updated the special committee on the status of the due diligence review and the current terms of the draft merger agreement. In addition, the draft governance documents were reviewed and discussed with the special committee. During these meetings, King & Spalding explained that a technical issue had arisen with regard to whether the proposed transaction with Birks would be treated as a “tax-free” reorganization for purposes of U.S. tax law. The issue related to the fact that Birks was a non-U.S. company and that it had acquired its interest in Mayor’s within the preceding three years. King & Spalding advised the special committee that the proposed transaction still should be treated as a tax-free reorganization, but that none of the parties’ advisors would be able to provide an opinion that the transaction “will” be treated as a tax-free reorganization if it is consummated prior to the third anniversary of Birks’ investment in Mayor’s.

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      During the October 22 and November 2, 2004 meetings, Houlihan Lokey also advised the special committee as to Houlihan Lokey’s perspectives regarding the rationale for the proposed transaction and the results of its financial due diligence review of Birks. Houlihan Lokey presented the special committee with its preliminary views regarding the proposed transaction. The special committee also discussed the benefits to Mayor’s stockholders that would be derived from the integration of the two companies, including cost reductions, and the benefits to Mayor’s of having access to the manufacturing and production capabilities of Birks. Following consideration of these presentations, discussions and questions, the special committee directed Houlihan Lokey to begin negotiations with respect to the exchange ratio with Birks’ financial advisors.
      On November 9, 2004, Mayor’s announced that it was delaying the filing of its quarterly report on Form 10-Q for the thirteen weeks ended September 25, 2004 and that it anticipated that it would have to restate certain prior financial statements as a result of an error in the accounting treatment of certain warrants that were issued by Mayor’s to Birks in 2002 and later assigned in part to certain individuals affiliated with Birks. On December 1, 2004, Mayor’s was notified that the SEC was conducting an informal inquiry regarding Mayor’s. The SEC requested documents relating primarily to the warrants that were the subject of the accounting restatement issues.
      The special committee held meetings on November 10 and December 14, 2004, to receive updates on the accounting restatement issues. At the December 14, 2004 meeting, the special committee determined that, in light of the work being conducted to file restated financial statements and the search for an interim chief financial officer, it was appropriate to delay further consideration of the proposed transaction with Birks until the accounting issues were resolved. On December 15, 2004, Mayor’s board of directors appointed a new Interim Chief Financial Officer, and reassigned the officer then performing such duties.
      On January 7, 2005, Mayor’s filed the required financial statements and restatements with the SEC. At a meeting held January 25, 2005, the special committee determined it was appropriate to resume consideration of the proposed transaction with Birks.
      At the January 25, 2005 meeting, at the request of the special committee, King & Spalding made a presentation to the special committee regarding different structuring alternatives to the proposed transaction, which alternatives would allow the Mayor’s stockholders to continue to own shares in a Delaware corporation rather than a Canadian corporation. Based on the presentation and other relevant information considered at the meeting, however, the special committee determined that the structure proposed by Birks involving a merger of Mayor’s with and into a subsidiary of Birks was the most appropriate structure for the Mayor’s stockholders, particularly after taking into account the complexities and disadvantages of the alternative structures, as well as the provisions being negotiated in the corporate governance documents to provide protections for the minority shareholders of Birks following the transaction.
      Following the January 25, 2005 meeting, Houlihan Lokey contacted Birks and Mayor’s to receive updated financial information, including information relating to the 2004 holiday season results. Houlihan Lokey performed an updated financial review of both companies and visited with Birks’ management and financial advisors in Montreal to discuss the updated information. Houlihan Lokey continued its financial review throughout February 2005.
      On January 30 and January 31, 2005, Shearman & Sterling provided the special committee with revised drafts of the merger agreement and the corporate governance documents, which incorporated the previous discussions between the respective legal advisors prior to the occurrence of the accounting restatement issues. In addition, Birks proposed that the merger would not be effective prior to August 21, 2005 (the third anniversary of Birks’ investment in Mayor’s) in order to address the technical tax issue discussed the previous fall.
      At a meeting held on February 9, 2005, King & Spalding advised the special committee of the remaining open issues on the merger agreement and the corporate governance documents. Following this meeting, representatives of King & Spalding and Shearman & Sterling had several discussions in an effort to resolve the outstanding issues and identify items that needed to be discussed by the respective principals.

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      Over the next several weeks, members of the special committee, its legal counsel, Mr. Andruskevich and Birks’ legal counsel had discussions regarding the key unresolved issues with respect to the merger agreement. These issues included the payment of expenses under certain circumstances, the composition of the disinterested stockholder vote, whether Birks’ shareholders would indemnify Mayor’s in the event of a breach of a representation, warranty or covenant in the merger agreement by Birks and whether Mayor’s would have the right to terminate the merger agreement if the special committee changed its recommendation. The special committee and its advisors also focused on the anti-dilution provisions in certain Birks options granted to the CEO of Birks and similar provisions in Mayor’s existing common stock warrants issued to Birks in 2002 and later assigned to members of Birks’ management and its affiliates.
      On March 3, 2005, Houlihan Lokey presented the special committee with its updated financial analysis of both companies and the proposed merger. The special committee then directed Houlihan Lokey to contact Bear Stearns to recommence negotiations with respect to the exchange ratio. Following the March 3, 2005 meeting, Houlihan Lokey engaged in discussions with Birks’ financial advisor regarding the exchange ratio. Houlihan Lokey proposed an exchange ratio in the range of one Birks Class A voting share for every eleven shares of Mayor’s common stock, or 0.90909.
      Following the March 3, 2005 meeting, King & Spalding and Shearman & Sterling continued to discuss the unresolved issues in the merger agreement. At the direction of the special committee, King & Spalding presented Shearman & Sterling with a proposed resolution of certain of the key unresolved issues in the merger agreement. The special committee agreed to Birks’ proposed composition of the disinterested stockholder vote (which would include all directors of Mayor’s who are not affiliates or associates of Birks) and, in addition, agreed not to require indemnification from Birks’ shareholders in light of the remedies available to the Mayor’s public stockholders under the federal securities laws in the event of material misstatements or omissions in this proxy statement/ prospectus. In exchange for these concessions, the special committee required that Birks agree to pay Mayor’s expenses in connection with the transaction in the event of a termination of the merger agreement arising out of the failure of Birks to become listed on the American Stock Exchange (should such failure be unrelated to Mayor’s) or Birks’ inability to have this proxy statement/ prospectus declared effective by the SEC (should such inability be unrelated to Mayor’s). The special committee also insisted on Mayor’s having the right to terminate the merger agreement in the event the special committee changed its recommendation. Birks indicated that the foregoing resolution of these issues was acceptable, except that Birks wanted Mayor’s to be responsible for Birks’ transaction expenses if Mayor’s terminated the merger agreement as a result of a change in recommendation. Thus, at this point, the key unresolved issues were the exchange ratio, the anti-dilution provisions and the expense reimbursement issue.
      On March 15, 2005, Houlihan Lokey reported to the special committee on its discussions with Bear Stearns regarding the exchange ratio. Houlihan Lokey advised the special committee that, following several discussions between Houlihan Lokey and Bear Stearns, Birks had offered an exchange ratio in the range of 1:11.7 (or 0.08547) to 1:11.6 (or 0.08620). Houlihan Lokey noted that this offer represented a significant improvement from the original proposal of 1:13.5 (or 0.07407). Houlihan Lokey advised the special committee that it expected that it would be in a position to render a fairness opinion with respect to a 1:11.6 (or 0.08620) exchange ratio.
      King & Spalding also reviewed with the special committee the key terms of the anti-dilution provisions in certain warrants and options held by members of management of Birks and, in certain cases, Mayor’s, that provide that the number of shares subject to the warrants and options would automatically increase (and, in the case of the warrants, the per share exercise price would automatically decrease) in the event of additional issuances of capital stock so that the holder’s percentage of the issuing company’s fully-diluted equity is unchanged as a result of such additional issuances. King & Spalding and Houlihan Lokey advised the special committee that these were unusual provisions, particularly for a public company. King & Spalding also advised the special committee that Birks’ existing preferred stock in Mayor’s, representing approximately 58% of the fully diluted equity contained a similar provision and that, if the proposed merger was consummated, the preferred stock would be removed from the combined company’s capital structure. Similarly, King & Spalding noted that the anti-dilution provisions contained in the Mayor’s warrants were

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currently part of Mayor’s capital structure. Lastly, King & Spalding advised the special committee that Birks had indicated that the holders of the warrants and options were not amenable to yielding these provisions without receiving significant consideration. The special committee decided to schedule a meeting with Dr. Lorenzo Rossi di Montelera, Birks’ controlling shareholder, to discuss the anti-dilution provisions.
      On March 20, 2005, the special committee discussed the anti-dilution provisions with Dr. Rossi. The special committee and Dr. Rossi agreed that it would be in the best interests of the combined company to determine whether an appropriate agreement could be reached with the holders to eliminate these provisions. They agreed to have their respective advisors consider a resolution which would involve the issuance of additional equity to the holders as consideration for the elimination of these provisions.
      Over the next week, the parties’ respective advisors and principals and some of the holders of the warrants and options met several times to discuss the appropriate form and amount of any additional equity to be granted in exchange for the elimination of the anti-dilution provisions. After several discussions, Houlihan Lokey reported to the special committee that, primarily due to the wide disparity in the parties’ assumptions regarding future equity issuances, it was unlikely that a mutually acceptable agreement could be reached with the holders of the options and warrants with respect to an elimination of the anti-dilution provisions.
      Based on the apparent unlikelihood of reaching an agreement with respect to elimination of the anti-dilution provisions, the special committee proposed that (1) the anti-dilution provisions would be amended to provide that the issuance of additional employee stock options or restricted stock would not trigger an anti-dilution adjustment, (2) the warrants would be amended to eliminate the downward adjustment of the exercise price upon an additional issuance, (3) the warrants would be amended to eliminate the “cashless exercise” feature, (4) Birks would agree that Mayor’s would not be responsible for Birks’ transaction expenses if Mayor’s terminated the merger agreement as a result of a change in recommendation, and (5) Birks would agree to a further favorable adjustment to the exchange ratio.
      On April 1, 2005, Birks, through its financial and legal advisors, advised the special committee and its advisors that the individual holders of the warrants and options were not willing to agree to the special committee’s latest proposal with respect to the changes to the warrants and options. Birks proposed that (1) the anti-dilution provisions would be amended to provide that the issuance of additional employee stock options or restricted stock would not trigger an anti-dilution adjustment, (2) the warrants would be amended to eliminate the “cashless exercise” feature, and (3) Birks would agree to an exchange ratio of 1:11.5 (or 0.08695).
      Over the next few days, the special committee discussed the latest proposal with its legal and financial advisors. Houlihan Lokey advised the special committee that Birks had indicated that it was not willing to concede any further adjustment to the exchange ratio. On April 4, 2005, the special committee’s advisors informed Birks’ advisors that the special committee would be willing to accept Birks’ latest proposal if Birks also agreed that Mayor’s would not be responsible for Birks’ transaction expenses if Mayor’s terminated the merger agreement as a result of a change in recommendation. The special committee’s advisors noted that any acceptance by the special committee was subject to finalization of Houlihan Lokey’s review and to finalization of the terms and conditions of the merger agreement, including completion of the disclosure schedules to the merger agreement. Birks’ advisors informed the special committee’s advisors that Birks would agree that Mayor’s would not be responsible for Birks’ transaction expenses if Mayor’s terminated the merger agreement as a result of a change in recommendation.
      On April 10, 2005, the special committee met with its legal and financial advisors. A copy of the proposed final drafts of the merger agreement and governance documents and materials outlining Houlihan Lokey’s analysis of the merger had been delivered to the special committee prior to the meeting. The special committee discussed with its advisors the proposed final drafts of the merger agreement and governance documents. King & Spalding also reviewed the applicable fiduciary duty standards with the special committee. Houlihan Lokey then presented its analysis of the exchange ratio and confirmed that it was in a position to render its fairness opinion. The special committee noted that the audit report for Birks’ U.S. GAAP financial statements had not been issued and determined not to make any determination with

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respect to the transaction until the audit report had been received and the final results of the audit were satisfactory.
      On April 18, 2005, the special committee met again with its legal and financial advisors after the audit report had been received with no material changes in the financial statements previously provided to the special committee. Houlihan Lokey confirmed its prior presentation of its analysis of the exchange ratio and provided its written fairness opinion dated as of April 18, 2005 that the exchange ratio was, as of that date, fair, from a financial point of view, to the holders of Mayor’s common stock, other than Birks and its affiliates and associates. After discussions and deliberations, the special committee unanimously agreed to recommend that Mayor’s board of directors approve and adopt the merger agreement.
      On April 18, 2005, following the special committee meeting, Mayor’s board of directors met to consider the merger, with Messrs. Andruskevich, Recami and Rossi, each an affiliate of Birks, abstaining. Ms. Lieff advised the Mayor’s board of directors that the special committee recommended that Mayor’s board of directors approve and adopt the merger agreement. After additional discussions and deliberations, Mayor’s board, with Messrs. Andruskevich, Recami and Rossi abstaining, unanimously approved the merger agreement and the transactions contemplated by the merger agreement and recommended that Mayor’s stockholders approve and adopt the merger agreement.
      The merger agreement was thereafter entered into in the evening of April 18, 2005 and publicly announced in the morning of April 19, 2005.
      Subsequent to the execution of the merger agreement, the board of directors of Birks initiated a further review of the anti-dilution provisions in the Mayor’s warrants. Birks’ board of directors determined that it would be in the best interests of the combined company to eliminate the anti-dilution provisions if an appropriate agreement could be reached with the holders. Working in conjunction with the special committee and its advisors, Birks’ board of directors reached an understanding with the holders of the warrants to eliminate certain anti-dilution provisions, but retain the cashless exercise provision, in all of the warrants in exchange for the issuance to certain of the holders of an aggregate of 125,752 additional warrants with an exercise price equal to fair market value on the date of issuance. On July 27, 2005, Birks and Mayor’s entered into an amendment to the merger agreement to:
  •  agree that Mayor’s will grant 125,752 additional warrants to purchase Mayor’s common stock to Joseph A. Keifer, Marco Pasteris and Carlo Coda-Nunziante;
 
  •  eliminate certain anti-dilutive provisions in the warrants to purchase Mayor’s common stock;
 
  •  revise Birks’ amended by-laws to provide that a quorum shall be based on voting power; and
 
  •  revise Birks’ amended charter to require approval of the holders of Birks Class B multiple voting shares for future equity issuances.
Recommendation of Mayor’s Board of Directors
      MAYOR’S BOARD OF DIRECTORS, HAVING ADOPTED THE UNANIMOUS RECOMMENDATION AND REASONS OF THE SPECIAL COMMITTEE, HAS DETERMINED THAT THE MERGER AGREEMENT AND THE MERGER ARE FAIR TO, AND IN THE BEST INTERESTS OF, MAYOR’S AND ITS STOCKHOLDERS, OTHER THAN BIRKS AND ITS AFFILIATES AND ASSOCIATES, AND HAS APPROVED AND DECLARED ADVISABLE THE MERGER AGREEMENT, THE MERGER AND THE OTHER TRANSACTIONS CONTEMPLATED BY THE MERGER AGREEMENT, AND RECOMMENDS THAT YOU VOTE IN FAVOR OF APPROVING AND ADOPTING THE MERGER AGREEMENT.
      In considering the recommendation of Mayor’s board with respect to the merger agreement, you should be aware that some directors and officers of Mayor’s may have interests in the merger that are different from, or are in addition to, the interests of Mayor’s stockholders. See “— Interests of Mayor’s Executive Officers and Directors in the Merger.”

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Mayor’s Reasons for the Merger and Negative Factors Considered
      In reaching its decision to recommend that Mayor’s stockholders vote for approval and adoption of the merger agreement, Mayor’s board adopted the reasons of the special committee, which unanimously concluded that the merger is advisable, fair to, and in the best interests of the stockholders of Mayor’s (other than Birks and its affiliates and associates). Mayor’s special committee believes that the disinterested stockholders would benefit from a combined company that should have a stronger capital base, improved operating efficiencies and diversity and depth of its products and distribution capabilities with a leading position in its core geographic regions which should result in earnings and prospects superior to Mayor’s earnings and prospects on a stand-alone basis. In addition, the special committee considered, among other things, the following positive factors:
  •  Houlihan Lokey rendered its opinion in writing on April 18, 2005 that the exchange ratio was, as of that date, fair from a financial point of view to holders of shares of Mayor’s common stock, other than Birks and its affiliates and associates.
 
  •  The terms of the transaction were determined through arm’s-length negotiations between the special committee and Birks and their respective legal and financial advisors.
 
  •  Greater geographic diversification should reduce impact of regional issues (e.g., hurricanes) on the combined company’s results of operations.
 
  •  It is a condition to closing that the merger agreement be approved by a majority of Mayor’s disinterested stockholders, which excludes Birks and each person that is an affiliate or associate of Birks, that cast a vote, in person or by proxy, at the special and annual meeting. Directors of Mayor’s who are not affiliates or associates of Birks are considered disinterested stockholders for purposes of voting on the merger agreement. These directors (Emily Berlin, Elizabeth M. Eveillard, Massimo Ferragamo, Stephen M. Knopik, Judith MacDonald and Ann Spector Lieff) collectively, together with their associates and affiliates, beneficially own approximately 1.9 million shares, or 5.0% of Mayor’s common stock. These directors have indicated that they plan to vote their shares in favor of the merger agreement, and their votes will count in determining whether a majority of Mayor’s disinterested stockholders has approved the merger.
 
  •  The merger should simplify the corporate ownership structure of Mayor’s and increase transparency for investors.
 
  •  The Mayor’s preferred stock currently owned by Birks will no longer be senior to the common shareholders in the combined company’s capital structure and the anti-dilution provisions of the preferred stock will be eliminated.
 
  •  The merger should eliminate management and board of directors inefficiencies associated with managing current intercompany issues.
 
  •  The merger may result in potentially greater shareholder liquidity due to increased size of company, higher share price and potential to attract research coverage.
 
  •  The merger will allow Mayor’s stockholders to continue to participate in any potential growth of the combined company.
 
  •  Mayor’s business should benefit from being able to more effectively take advantage of Birks’ manufacturing capabilities.
 
  •  The merger will be tax free to U.S. holders of Mayor’s common stock under U.S. tax laws.
 
  •  Birks has agreed that within twelve months of consummation of the merger its board of directors will be comprised of a majority of independent directors under the applicable definitions of the SEC and the American Stock Exchange.
 
  •  Mayor’s has the right to terminate the merger agreement if, among other reasons, the special committee or the board of directors changes its recommendation in favor of the merger agreement.

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  •  Birks is obligated to reimburse Mayor’s for expenses in connection with the transaction in the event of a termination of the merger agreement arising out of the failure of Birks to become listed on the American Stock Exchange (should such failure be unrelated to Mayor’s) or Birks’ inability to have this proxy statement/ prospectus declared effective by the SEC (should such inability be unrelated to Mayor’s).
 
  •  Birks’ post-merger corporate governance documents will offer minority shareholders certain protections, including:
  •  Birks will not be permitted to consummate a business combination unless holders of the Class A voting shares receive the same consideration (on a per share basis) as holders of the Class B multiple voting shares; and
 
  •  Certain related party transactions will require the approval of both a committee of independent directors of Birks and, in certain cases, the disinterested shareholders of Birks.
      The special committee believes that the above factors generally supported its determination. The special committee did, however, consider the potential adverse effects of other factors in connection with the merger. These included the following:
  •  Mayor’s stockholders will be owners of a Canadian company rather than a U.S. company. There may be certain disadvantages related to this change, including:
  •  the requirement to pay withholding taxes on any dividends paid by Birks and the possible unavailability of foreign tax credits to offset these taxes;
 
  •  Birks will be a “foreign private issuer” for U.S. securities law purposes and, thus, will not be required to file periodic reports and financial statements with the SEC as frequently or as promptly as U.S. companies whose securities are registered under the Exchange Act, and it will be exempt from a number of U.S. securities rules including short-swing profit rules and Regulation F-D; and
 
  •  Mayor’s stockholders will have different rights as shareholders of a Canadian company. See “Comparison of Stockholder Rights.”
  •  The exchange ratio is fixed and Birks is not currently a publicly traded company. For each of these reasons, Mayor’s stockholders cannot be certain of the dollar value of the merger consideration to be received in the merger.
 
  •  The cost savings and revenue increases anticipated for Birks and Mayor’s as a combined company may not be achieved.
 
  •  The growth rate of Mayor’s core market (the Southeastern United States) is expected to outpace the growth rate of Birks’ core market (Canada).
 
  •  Certain Birks options granted to the CEO of Birks contain anti-dilution provisions which increases the number of his options in the event of additional issuances of capital stock of Birks. Mayor’s existing common stock warrants issued to Birks in 2002 (and later assigned to members of Birks’ management) contain similar provisions which would continue to apply following the merger (the anti-dilutive provisions contained in the warrants have since been eliminated). Among other issues, the special committee considered that these anti-dilution provisions could, in certain circumstances, potentially misalign the interests of management with the interests of the other shareholders.
 
  •  The Class B multiple voting shares held by Birks’ controlling shareholders carry greater voting rights per share than the Class A voting shares to be received by the Mayor’s stockholders.
      Although each member of the special committee individually considered these and other factors, the special committee did not collectively assign any specific or relative weights to the factors considered and did not make any determination with respect to any individual factor. The special committee collectively made its determination with respect to the merger based on the conclusion reached by its members, in light of the

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factors that each of them considered appropriate, that the merger is in the best interests of Mayor’s and its stockholders.
      THE SPECIAL COMMITTEE UNANIMOUSLY RECOMMENDED THAT MAYOR’S BOARD OF DIRECTORS APPROVE THE MERGER AGREEMENT. AS A RESULT, MAYOR’S BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS OF MAYOR’S VOTE “FOR” APPROVAL AND ADOPTION OF THE MERGER AGREEMENT.
Opinion of the Financial Advisor to the Special Committee
      THE COMPLETE TEXT OF HOULIHAN LOKEY’S OPINION IS ATTACHED HERETO AS APPENDIX B, AND THE SUMMARY OF THE OPINION SET FORTH BELOW IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH OPINION. STOCKHOLDERS ARE URGED TO READ THE OPINION CAREFULLY IN ITS ENTIRETY FOR A DESCRIPTION OF THE PROCEDURES FOLLOWED, THE LIMITATIONS ON THE REVIEW MADE, THE FACTORS CONSIDERED AND THE ASSUMPTIONS MADE BY HOULIHAN LOKEY. THE OPINION WAS PROVIDED FOR THE INFORMATION AND ASSISTANCE OF THE SPECIAL COMMITTEE AND MAYOR’S BOARD OF DIRECTORS IN CONNECTION WITH THEIR CONSIDERATION OF THE MERGER PROPOSAL AND DOES NOT CONSTITUTE A RECOMMENDATION AS TO HOW MAYOR’S STOCKHOLDERS SHOULD VOTE ON THE MERGER PROPOSAL.
      In this section, “Opinion of Financial Advisor to Special Committee,” references to “Birks” are to Henry Birks & Sons Inc. on a stand-alone basis, excluding Mayor’s and its subsidiaries, and references to “Mayor’s” are to Mayor’s Jewelers, Inc. and its subsidiaries.
      Houlihan Lokey’s opinion was only one of many factors considered by the special committee and Mayor’s board of directors in their evaluation of the transaction and should not be viewed as determinative of the views of the special committee or the board of directors with respect to the transaction. The special committee retained Houlihan Lokey based upon Houlihan Lokey’s experience in the valuation of businesses and their securities. Houlihan Lokey is an internationally recognized investment banking firm that is continually engaged in providing financial advisory services and rendering fairness opinions in connection with mergers and acquisitions, leveraged buyouts, and business and securities valuations for a variety of regulatory and planning purposes, recapitalizations, financial restructurings and private placements of debt and equity securities. Houlihan Lokey has no material prior relationship with Mayor’s or its affiliates. The fairness opinion is directed only to the fairness, from a financial point of view, of the exchange ratio and is not intended to constitute and does not constitute a recommendation as to whether the public stockholders should vote for or against the merger. The exchange ratio was determined on the basis of negotiations between the special committee and Birks, and was recommended by the special committee, by a unanimous vote and approved by Mayor’s board of directors, with Dr. Rossi, Mr. Recami and Mr. Andruskevich abstaining. Mayor’s stockholders are urged to read the text of Houlihan Lokey’s fairness opinion, which is attached hereto as Appendix B, carefully in its entirety.
      Mayor’s has agreed to pay Houlihan Lokey a fee of $400,000 for its services, payable in part upon Houlihan Lokey’s retention, in part upon the issuance of Houlihan Lokey’s opinion and the balance upon closing of the transaction. No portion of Houlihan Lokey’s fee is contingent upon the conclusions reached in the Houlihan Lokey opinion. Mayor’s has agreed to indemnify and hold harmless Houlihan Lokey, or any employee, agent, officer, director, attorney, shareholders or any person who controls Houlihan Lokey, against and from, with certain exceptions, all losses arising out of or in connection with its engagement by the special committee.
      In connection with its opinion, Houlihan Lokey had made such reviews, analyses and inquiries as it deemed necessary and appropriate under the circumstances. Among other things, Houlihan Lokey:
        (i) reviewed Mayor’s annual reports on Form 10-K for the fiscal years ended February 2, 2002, March 29, 2003 and March 27, 2004, as well as the Form 10-K/ A for the fiscal year ended March 27, 2004; the internally prepared monthly financial statements for (a) April through March of 2002 and

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  2003, (b) March through December of 2004, and (c) January and February 2005 and quarterly reports on Form 10-Q for the quarter and nine months ended December 25, 2004, which Mayor’s management identified as being the most current financial statements available;
 
        (ii) reviewed Birks’ audited financial statements for the fiscal years ending February 2, 2002, March 29, 2003 and March 27, 2004 and internally prepared financial statements for (a) the fiscal years ending February 2, 2002, March 29, 2003 and March 27, 2004, (b) the period from March through December 2004 and (c) January and February 2005;
 
        (iii) reviewed monthly CFO reports from both Birks and Mayor’s from the period April 2002 through February 2005;
 
        (iv) reviewed Mayor’s and Birks’ financial projections for the fiscal year ending March 26, 2005, as well as summary projections for the fiscal years ending March 25, 2006 and March 31, 2007;
 
        (v) reviewed the combined pro forma projected financial statements for Birks giving effect to the merger;
 
        (vi) reviewed the Fiscal Year 2004-2006 Strategic Plan documents for each of Mayor’s and Birks;
 
        (vii) reviewed a draft of the merger agreement, draft dated April 14, 2005;
 
        (viii) reviewed a draft of Birks’ amended charter and amended by-laws;
 
        (ix) reviewed a draft of this proxy statement/ prospectus dated April 6, 2005;
 
        (x) met with certain members of the senior management of Mayor’s and Birks to discuss the respective operations, financial condition, future prospects and projected operations and performance of Mayor’s and Birks, and met with representatives of Birks’ commercial bankers to discuss certain matters;
 
        (xi) visited certain facilities and business offices of Mayor’s and Birks;
 
        (xii) reviewed the historical market prices and trading volume for Mayor’s publicly traded securities;
 
        (xiii) reviewed certain other publicly available financial data for certain companies that Houlihan Lokey deemed comparable to Mayor’s, and publicly available prices and premiums paid in other transactions that Houlihan Lokey considered similar to the merger; and
 
        (xiv) conducted such other studies, analyses and inquiries as Houlihan Lokey deemed appropriate.

      Summary of financial analyses performed by Houlihan Lokey. Houlihan Lokey used several valuation methodologies as a part of its assessment of the exchange ratio. The following is a summary of the material financial analyses used by Houlihan Lokey in connection with providing its opinion in connection with the merger. This summary is qualified in its entirety by reference to the full text of such opinion, which is attached as Appendix B to this proxy statement/ prospectus and incorporated into this proxy statement/ prospectus by reference. Houlihan Lokey utilized the following analyses based upon its view that they are appropriate and reflective of generally accepted valuation methodologies given the accessibility of comparable publicly traded companies, the availability of forecasts from management of Mayor’s and Birks and available information regarding similar transactions in the retail jewelry industry. Each analysis provides an indication of Mayor’s and Birks’ respective enterprise values (equity value of the company in question plus all of its interest-bearing debt and minority interests less cash and cash equivalents) (“EV”). No single methodology was considered to be more appropriate than any other methodology, and therefore Houlihan Lokey considered all of the aforementioned methodologies in arriving at its conclusions.
      Houlihan Lokey’s analyses included (i) a market multiple methodology and (ii) a discounted cash flow methodology. Houlihan Lokey assessed a comparable transaction methodology, but did not base its conclusion on such a methodology due to an insufficient number of comparable transactions.
      Market Multiple Methodology. Houlihan Lokey reviewed financial information of certain publicly traded comparable companies. Houlihan Lokey deemed the selected companies to be reasonably comparable

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to Mayor’s based on the industry in which Mayor’s operates, its principal competitors and its business risk profile. The comparable companies include Finlay Enterprises, Inc., Signet Group Plc., Tiffany & Co., Whitehall Jewellers, Inc., and Zale Corp.
      Houlihan Lokey calculated certain financial ratios of the comparable companies based on the most recent publicly available information, including the multiples of:
        (i) EV to latest twelve months (“LTM”), next fiscal year (“NFY”), and the following projected fiscal year (“NFY+1”) earnings before interest, taxes, depreciation and amortization (“EBITDA”); and
 
        (ii) EV to projected LTM, NFY, and NFY + 1 revenues.
      The analysis showed that the multiples exhibited by the comparable companies as of approximately April 4, 2005 were as follows:
                                                 
    EV/ Revenue   EV/ EBITDA
         
    LTM   NFY   NFY+1   LTM   NFY   NFY+1
                         
Low
    0.4x       0.7x       0.7x       5.5x       7.1x       6.2x  
High
    2.6x       2.3x       1.1x       12.2x       10.6x       6.5x  
Median
    0.8x       1.2x       0.9x       7.8x       7.2x       6.4x  
Mean
    1.1x       1.4x       0.9x       8.4x       8.3x       6.4x  
      Houlihan Lokey’s selection of market multiples for each of Mayor’s and Birks was based upon an analysis of the comparable companies. Houlihan Lokey’s analysis of Mayor’s and Birks included both qualitative considerations and quantitative considerations such as size, profitability, growth history and expectations. No single factor was determinative in the analysis. Houlihan Lokey derived indications of the EV of each of Mayor’s and Birks by applying selected EBITDA and revenue multiples to each of Mayor’s and Birks LTM results as well as to expected operating results for the next fiscal year ending March 25, 2006 and following projected fiscal year March 31, 2007. With respect to Mayor’s, Houlihan Lokey selected EV to revenue multiples in the range of 0.75x to 0.80x for the LTM period, EV to EBITDA multiples in the range of 7.5x to 8.0x for the NFY period and in the range of 6.0x to 7.0x for the NFY+1 period. The resulting indications of the EV of the operations of Mayor’s range from approximately $92.0 million to $101.0 million. With respect to Birks, Houlihan Lokey selected EV to revenue multiples in the range of 0.75x to 0.80x for the LTM period. Houlihan Lokey selected EV to EBITDA multiples in the range of 7.5x to 8.0x for the NFY period and in the range of 6.0x to 7.0x for the NFY+1 period. The resulting indications of the EV of the operations of Birks range from approximately $76.0 million to $84.0 million.
      Discounted Cash Flow Methodology. Houlihan Lokey utilized certain financial projections prepared by the management teams of Mayor’s and Birks, respectively, regarding the fiscal years ending March 25, 2006 through March 31, 2007. Houlihan Lokey determined the EV of each Mayor’s and Birks by first deriving adjusted free cash flow (by adjusting for capital expenditures, as well as working capital requirements and any taxes) and discounting free cash flow to the present. Houlihan Lokey applied risk-adjusted discount rates ranging from 11.0% to 15.0% to the projected adjusted free cash flows of each of Mayor’s and Birks. Houlihan Lokey used both the terminal multiple approach and a Gordon growth rate approach(1) to determine the estimated value of Mayor’s and Birks at the end of the projection period. When using the terminal multiple approach, Houlihan Lokey applied terminal EBITDA multiples of 6.5x to 8.5x for Mayor’s and 6.0x to 8.0x for Birks in the calculation of the terminal value, discounted to the present. When using the Gordon growth rate approach, Houlihan Lokey applied growth rates ranging from 6.0% to 8.0% for Mayor’s and
 
      (1) Terminal values for assets or businesses assumed to operate on a going concern basis in perpetuity are calculated using either the “multiple method,” which uses a projected market multiple to capitalize the cash flows in the final period that are then discounted to the present using the selected discount rate, or the “perpetuity” or Gordon growth method. The Gordon growth method of calculating the terminal value involves capitalizing the final year’s normalized free cash flow by the selected discount rate, adjusted for a level of growth that can be expected into perpetuity.

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5.0% to 7.0% for Birks in the calculation of the terminal value, discounted to the present. The summation of the present value of the free cash flows for the fiscal years ending March 25, 2006 through March 31, 2007 plus the present value of the terminal value resulted in an indicated EV range for each of Mayor’s and Birks. The discount rate used in the discounted cash flow analysis was calculated based on an estimate of the industry’s weighted average cost of capital, which represents the blended, after-tax costs of debt and equity. Houlihan Lokey focused on the range of EV exhibited by discount rates in the middle of the selected range, or 13.0%.
      Determination of Mayor’s Equity Value. As set forth above, Houlihan Lokey determined the EV of the operations of Mayor’s based on (i) the market multiple approach and (ii) the discounted cash flow approaches. These valuation indications are summarized as follows:
                 
    Low   High
         
    ($ In thousands)
Market Multiple Approach
  $ 92,000     $ 101,000  
Discounted Cash Flow — Terminal Multiple Approach
  $ 91,000     $ 103,000  
Discounted Cash Flow — Gordon Growth Approach
  $ 91,000     $ 107,000  
      Based upon the foregoing analyses, Houlihan Lokey selected a range of Mayor’s EV of $92.0 million to $103.0 million.
      Houlihan Lokey then made certain adjustments to the range of selected EV to determine Mayor’s equity value. Such adjustments included adding its current holdings of cash and cash equivalents of $0.848 million, adding the estimated value of Mayor’s net operating loss carry forward of $9.20 million on the low end and $10.20 million on the high end, and subtracting Mayor’s debt of $45.419 million. These adjustments resulted in a range of equity value for Mayor’s of $56.629 million to $68.629 million, or $0.61 to $0.74 per share.
      Determination of Birks’ Equity Value. As set forth above, Houlihan Lokey determined the EV of the operations of Birks based on (i) the market multiple approach and (ii) the discounted cash flow approaches. These valuation indications are summarized as follows:
                 
    Low   High
         
    ($ In thousands)
Market Multiple Approach
  $ 76,000     $ 84,000  
Discounted Cash Flow — Terminal Multiple Approach
  $ 75,000     $ 86,000  
Discounted Cash Flow — Gordon Growth Approach
  $ 71,000     $ 82,000  
      Based upon the foregoing analyses, Houlihan Lokey selected a range of Birks’ EV of $75.0 million to $84.0 million.
      Houlihan Lokey then made certain adjustments to the range of selected EV to determine Birks’ equity value. Such adjustments included adding its current holdings of cash and cash equivalents of $0.038 million, and subtracting Birks’ debt of $44.601 million. In addition, Birks’ 72.5% fully diluted equity interest in Mayor’s, $41.075 million on the low end and $49.779 million on the high end, was also added to calculate the total equity value. These adjustments resulted in a range of equity value for Birks of $71.512 million to $89.216 million, or $7.33 to $9.14 per share.
      Analysis of Exchange Ratio. A ratio was then calculated by dividing the estimated value per share for Mayor’s stock by the estimated value per share for Birks Class A voting shares. Using the midpoint of the estimate stock price ranges results in a ratio of approximately 0.082. This figure represents the number of Birks Class A voting shares by which the exchange of one Mayor’s share would result in the holder receiving equivalent value, based upon the estimated values for each company’s respective shares. A higher exchange ratio would result in a holder of Mayor’s common stock receiving a greater value of Birks Class A voting shares in an exchange. Therefore, the exchange ratio of 0.08695, based upon the midpoint of the valuation ranges, should result in the holder of Mayor’s stock receiving similar or slightly greater value upon exchange to Birks Class A voting shares.

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      Additionally, Houlihan Lokey performed certain exchange ratio sensitivity analysis, whereby the implied exchange ratio assuming (a) Mayor’s total enterprise values and (b) Birks total enterprise values are (x) 10% greater and (y) 10% lower than the midpoint of the concluded total enterprise value for each were compared. This sensitivity analysis resulted in an indicated exchange ratio range of 0.095 to 0.068 with a midpoint of 0.082. Houlihan Lokey noted that the 0.08695 exchange ratio contemplated by the merger agreement is approximately 5% higher than the midpoint of the implied exchange ratio range that resulted from the above mentioned exchange ratio sensitivity analysis. Since higher exchange ratios provide greater value to Mayor’s public stockholders, the merger exchange ratio is favorable to the midpoint of the implied exchange ratio analysis.
      After consideration of the exchange ratio sensitivity analysis and all other analysis performed, Houlihan Lokey noted that the exchange ratio of 0.08695 provides Mayor’s public stockholders with value within the range of the indications of value that are the result of Houlihan Lokey’s analyses. Accordingly, Houlihan Lokey determined that, as of the date of its opinion, the exchange ratio applicable to the exchange of Mayor’s common stock for Birks Class A voting shares in connection with the merger is fair to the public stockholders of Mayor’s from a financial point of view.
      As a matter of course, Mayor’s and Birks do not publicly disclose forward-looking financial information. Nevertheless, in connection with its review, Houlihan Lokey considered financial projections prepared by the management teams of Mayor’s and Birks. The financial projections presented to Houlihan Lokey were prepared under market conditions as they existed as of approximately March 2005. The financial projections do not take into account any circumstances or events occurring after the date they were prepared. In addition, factors such as industry performance and general business, economic, regulatory, market and financial conditions, as well as changes to the business, financial condition or results of operation of Mayor’s and Birks, may cause the financial projections or the underlying assumptions to be inaccurate. As a result, the financial projections should not be relied upon as necessarily indicative of future results. Additionally, the financial forecasts did not contain any potential ongoing cost savings as a result of the merger. Any actual realized cost savings would accrue to the benefit of all stockholders of the combined company. See “— Financial Projections Provided to Houlihan Lokey” below.
      In arriving at its fairness opinion, Houlihan Lokey reviewed key economic and market indicators, including, but not limited to, growth in the Gross Domestic Product, inflation rates, interest rates, consumer spending levels, manufacturing productivity levels, unemployment rates and general stock market performance. Houlihan Lokey’s opinion is based on the business, economic, market and other conditions as they existed as of April 2005, and on the financial projections of Mayor’s and Birks provided to Houlihan Lokey. In rendering its opinion, Houlihan Lokey relied upon and assumed, without independent verification, that the financial and other information provided to Houlihan Lokey by the management teams of Mayor’s and Birks, including the financial projections, was accurate, complete and reasonably prepared and reflects the best currently available estimates of the financial results and condition of each of Mayor’s and Birks; that no material changes have occurred in the information reviewed between the date the information was provided and the date of the Houlihan Lokey opinion; and that there were no facts or information regarding Mayor’s or Birks that would cause the information supplied by Houlihan Lokey to be incomplete or misleading in any material respect. Houlihan Lokey did not independently verify the accuracy or completeness of the information supplied to it with respect to Mayor’s or Birks and does not assume responsibility for it. Houlihan Lokey also assumed that the transaction will be consummated in all material respects as described in the merger agreement. Houlihan Lokey did not make any independent appraisal of the specific properties or assets of Mayor’s or Birks.
      HOULIHAN LOKEY WAS NOT ASKED TO OPINE AND DOES NOT EXPRESS ANY OPINION AS TO: (1) THE TAX OR LEGAL CONSEQUENCES OF THE MERGER; (2) THE REALIZABLE VALUE OF MAYOR’S COMMON STOCK OR THE PRICES AT WHICH BIRKS CLASS A VOTING SHARES MAY TRADE AFTER CONSUMMATION OF THE TRANSACTION; OR (3) THE FAIRNESS OF ANY ASPECT OF THE TRANSACTION NOT EXPRESSLY ADDRESSED IN ITS FAIRNESS OPINION.

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      THE HOULIHAN LOKEY OPINION DOES NOT ADDRESS MAYOR’S UNDERLYING BUSINESS DECISION TO EFFECT THE MERGER OR THE UNDERLYING BUSINESS DECISION OF THE SPECIAL COMMITTEE OR THE BOARD OF DIRECTORS TO ENDORSE THE MERGER, NOR DOES IT CONSTITUTE A RECOMMENDATION TO ANY STOCKHOLDER AS TO WHETHER THE STOCKHOLDER SHOULD VOTE IN FAVOR OF THE MERGER.
      The summary set forth above describes the material points of more detailed analyses performed by Houlihan Lokey in arriving at its fairness opinion. The preparation of a fairness opinion is a complex analytical process involving various determinations as to the most appropriate and relevant methods of financial analysis and application of those methods to the particular circumstances and is therefore not readily susceptible to summary description. In arriving at its opinion, Houlihan Lokey made qualitative judgments as to the significance and relevance of each analysis and factor. Accordingly, Houlihan Lokey believes that its analyses and summary set forth herein must be considered as a whole and that selecting portions of its analyses, without considering all analyses and factors, or portions of this summary, could create an incomplete and/or inaccurate view of the processes underlying the analyses set forth in Houlihan Lokey’s fairness opinion. In its analyses, Houlihan Lokey made numerous assumptions with respect to Mayor’s, Birks, the transaction, industry performance, general business, economic, market and financial conditions and other matters, many of which are beyond the control of the respective entities. The estimates contained in such analyses are not necessarily indicative of actual values or predictive of future results or values, which may be more or less favorable than suggested by such analyses. Additionally, analyses relating to the value of businesses or securities of Mayor’s or Birks are not appraisals. Accordingly, such analyses and estimates are inherently subject to substantial uncertainty.
Financial Projections Provided to Houlihan Lokey
      THE FOLLOWING PROJECTIONS WERE PREPARED FOR THE USE OF HOULIHAN LOKEY IN ITS CAPACITY AS FINANCIAL ADVISOR TO THE SPECIAL COMMITTEE AND ARE INCLUDED ONLY BECAUSE THEY WERE SO USED. THE PROJECTIONS REFLECT NUMEROUS ASSUMPTIONS AND ARE SUBJECT TO VARIOUS RISKS AND UNCERTAINTIES. ACTUAL RESULTS MAY VARY MATERIALLY FROM THE PROJECTIONS. SEE “RISK FACTORS” ELSEWHERE IN THIS PROXY STATEMENT/ PROSPECTUS.
      As discussed above, Houlihan Lokey relied on financial projections prepared by Birks’ and Mayor’s management in performing its analyses. The projections prepared by Birks’ management reflected the best estimates of Birks’ management as to the future results of Birks, excluding Mayor’s and its subsidiaries. The projections prepared by Mayor’s management reflected the best estimates of Birks’ management as to the future results of Mayor’s. The projections prepared by Birks’ and Mayor’s management for Houlihan Lokey contained the following estimates of net sales, gross profit, EBITDA and net income for the fiscal years ending March 25, 2006 and March 31, 2007.
Birks excluding Mayor’s
                 
    Projected Fiscal Year
    Ending March,
     
    2006   2007
         
    ($ In thousands)(1)(2)
Net Sales
  $ 120,827     $ 130,066  
Gross Profit
  $ 61,072     $ 65,955  
EBITDA
  $ 9,438     $ 13,166  
Net Income
  $ 2,462     $ 5,496  
 
(1)  Assumes a fixed foreign currency exchange rate of Cdn$1.00 per $0.82.
 
(2)  Prepared in accordance with Canadian GAAP.

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Mayor’s
                 
    Projected Fiscal Year
    Ending March,
     
    2006   2007
         
    ($ In thousands)
Net Sales
  $ 156,800     $ 172,057  
Gross Profit
  $ 69,831     $ 78,046  
EBITDA
  $ 10,032     $ 15,430  
Net Income
  $ 1,651     $ 7,544  
      While the projections provided to Houlihan Lokey regarding Birks exclude the results of Mayor’s and its subsidiaries, Birks’ consolidated financial statements and financial data included elsewhere in this proxy statement/ prospectus include the results of Mayor’s, subject to the deduction of the minority interest. Additionally, while the projections regarding Birks were prepared in accordance with accounting principles generally accepted in Canada, Birks’ consolidated financial statements and financial data included elsewhere in this proxy statement/ prospectus were prepared in accordance with U.S. GAAP. Therefore, the projections provided to Houlihan Lokey regarding Birks are not directly comparable to either Birks’ consolidated financial statements and financial data included elsewhere in this proxy statement/ prospectus or the projections provided to Houlihan Lokey regarding Mayor’s.
      The financial projections presented to Houlihan Lokey were prepared under market conditions as they existed as of approximately March 2005 and the preceding months. These projections reflect management of Birks’ and management of Mayor’s reasonable estimates and are not indicative, and should not be assumed to be indicative, of Birks’ future results, Mayor’s future results or the results of Birks following the merger.
      Birks and Mayor’s do not as a matter of course make public their projections as to future performance or earnings. The projections referred to above were not prepared with a view to public disclosure, and are included in this proxy statement/ prospectus because such information was not otherwise publicly available and was provided to Houlihan Lokey and the special committee. The projections were not prepared with a view to compliance with published guidelines of the SEC, the guidelines established by the American Institute of Certified Public Accountants regarding projections or forecasts, or generally accepted accounting principles. Neither the independent auditors of Birks and Mayor’s, nor any other independent accountants, have compiled, examined or performed any procedures with respect to the projections.
      The projections are forward-looking statements that are subject to certain risks and uncertainties and should be read with caution. See “Cautionary Statement Regarding Forward-Looking Statements,” and “Risk Factors.” The projections are subjective in many respects and thus susceptible to interpretation and periodic revision based on actual experience and recent developments. While presented with numeric specificity, the projections reflect numerous assumptions made by the managements of Birks and Mayor’s with respect to industry performance and competition, general business, economic, market and financial conditions, foreign currency exchange rates, and other matters, all of which are difficult to predict, and many of which are beyond the control of Birks and Mayor’s. As a result, actual results may be materially greater or less than those contained in the projections provided to Houlihan Lokey.
      For these reasons, the inclusion of the projections in this document should not be regarded as an indication that Birks, Mayor’s, any recipient of the projections or their respective affiliates or representatives, considered or consider the projections to be a reliable prediction of future events, and the projections should not be relied upon as such. Except to the extent required under the federal securities laws, Birks and Mayor’s do not intend to make publicly available any update or other revisions to the projections to reflect the circumstances existing after the date of the preparation of the projections or the occurrence of future events even in the event that any or all of the assumptions are shown to be in error.

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Birks’ Reasons for the Merger
      Birks supports the proposed merger of Birks and Mayor’s because the merger will, among other things:
  •  create a larger public company; and
 
  •  eliminate inefficiencies resulting from operating two separate companies.
      Birks believes the merger will allow Birks to more effectively compete within the fragmented $50.0 billion North American jewelry market. Specifically, Birks believes that the larger scale resulting from the merger should allow increased access to capital markets, which may reduce the cost of capital. Birks also believes the larger platform will allow it to more effectively pursue its strategy of internal growth and enhance its ability to make selective acquisitions, each of which Birks believes will increase potential net sales growth and gross profit expansion and allow for further leveraging of its fixed costs. In addition, the merger will allow Birks to effectively complete the organizational integration that it began when Birks acquired the majority interest in Mayor’s in August 2002.
      In particular, Birks believes the merger will unify management and shareholder interests and eliminate focus on the profitability of Birks versus the profitability of Mayor’s, which sometimes may conflict. For example, Birks believes the merger will eliminate internal constraints on the allocation of resources, including financial and managerial resources, which will allow Birks to improve the return on resources invested. Similarly, Birks believes the unification of management and shareholder interests will allow it to further consolidate its vendor base and enhance its design and manufacturing capability, to improve its supply chain and expand gross margins. For these reasons, Birks believes the merger is in the best interests of all shareholders of Birks and Mayor’s.
Interests of Mayor’s Executive Officers and Directors in the Merger
      Mayor’s Executive Officers and Directors. When Mayor’s stockholders consider Mayor’s board of directors’ recommendation to vote in favor of approval and adoption of the merger agreement, Mayor’s stockholders should be aware that Mayor’s executive officers and directors may have interests in the merger that may be different from, or in addition to, the interests of other Mayor’s stockholders. Several of Mayor’s directors and officers are also directors and officers of Birks.
      Mayor’s Chief Executive Officer, Interim Chief Financial Officer, Chief Marketing Officer, Group Vice President–Finance, Group Vice President–Supply Chain Operations, Group Vice President–Strategy and Business Integration, Group Creative Director and other members of Mayor’s management serve in similar capacities for Birks. The Vice President–Retail also serves in similar capacity for Birks as for Mayor’s and Mayor’s Group Vice President–Category Management will assist Birks in the category management of Birks’ branded watch business. In addition, Thomas A. Andruskevich, Chairman of Mayor’s board of directors, and its President and Chief Executive Officer, and Filippo Recami, a director of Mayor’s, serve as directors of Birks.
      In recognition of this potential conflict of interest, Mayor’s board of directors formed the special committee to consider and evaluate the merger agreement and the merger and make its recommendation to the board of directors.
      Representation on Birks’ Board of Directors. The Birks directors immediately prior to the merger will remain directors immediately following consummation of the merger. The merger agreement provides that Birks shall cause its board of directors, within twelve months of consummation of the merger, to be comprised of a majority of independent directors under the applicable definitions of the SEC and the American Stock Exchange.
      Officers of Birks. The existing officers of Birks will remain in such positions as described under “Management of Birks” immediately following consummation of the merger.
      Representation on Mayor’s Board of Directors. Upon consummation of the merger, the directors of Merger Co. will replace the current members of Mayor’s board of directors and form the board of directors

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of the surviving corporation. The directors of Merger Co. are Thomas A. Andruskevich, Gerald Berclaz, Davide Barberis Canonico and Carlo Coda-Nunziante.
      Officers of Mayor’s. The merger agreement provides that the current officers of Mayor’s will remain officers of the surviving corporation immediately following the effective time of the merger.
      Birks’ Directors and Executive Officers. The directors and executive officers of Birks are as follows: Thomas A. Andruskevich, President, Chief Executive Officer, and Director; Lawrence Litowitz, Interim Chief Financial Officer and Principal Accounting Officer; Daisy Chin-Lor, Senior Vice President and Chief Marketing Officer; Carlo Coda-Nunziante, Group Vice President for Strategy and Business Development; Randolph Dirth, Group Vice President, Merchandising; John C. Orrico, Group Vice President, Supply Chain Operations; Marco I. Pasteris, Group Vice President, Finance; Sabine Bruckert, Vice President, General Counsel and Corporate Secretary; Jocelyn Désy, Vice President, Corporate Sales; Hélène Messier, Vice President, Human Resources; Albert J. Rahm, II, Vice President, Retail Store Operations; Dr. Lorenzo Rossi di Montelera, Chairman of the board of directors; Shirley A. Dawe, Director; Margherita Oberti, Director; Peter R. O’Brien, Director; and Filippo Recami, Director.
      Treatment of Stock Options, Warrants and Other Stock Awards. Each option and warrant to acquire shares of Mayor’s common stock and each other award based on Mayor’s common stock outstanding immediately prior to the effective time of the merger, including options and warrants held by Mayor’s officers and directors, will be converted into an option, warrant or other stock-based award to acquire the number of Birks Class A voting shares obtained by multiplying (x) the number of shares of Mayor’s common stock subject to such Mayor’s option, warrant or other stock-based award by (y) the exchange ratio of 0.08695 (rounded downward to the nearest whole share). The per share exercise price of converted options will be obtained by dividing (A) the per share exercise price of Mayor’s option by (B) the exchange ratio of 0.08695 (rounded upward to the nearest whole cent). Each converted option will be governed by the same terms and conditions as those in effect immediately prior to the effective time of the merger under the relevant Mayor’s stock plan or agreement. In addition, all shares of Mayor’s restricted common stock granted under a Mayor’s stock plan and outstanding immediately prior to the effective time of the merger will be converted into Birks Class A voting shares and be governed by the same terms and conditions as those in effect immediately prior to the effective time of the merger under the relevant Mayor’s stock plan or agreement.
      Indemnification and Insurance. The merger agreement provides that the surviving corporation in the merger will retain the current provisions in Mayor’s by-laws governing indemnification of present and former officers and directors of Mayor’s. The merger agreement also provides that Birks will maintain in effect for six years the directors’ and officers’ liability insurance maintained by Mayor’s at the effective time of the merger (provided that the surviving corporation may substitute policies that are materially no less favorable) with respect to matters that occurred prior to the effective time of the merger; provided that in no event will Birks be required to expend more than an amount per year equal to 200% of current annual premiums provided by Mayor’s for such insurance.

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MATERIAL U.S. FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER
      The following discussion is a summary of the material U.S. federal income tax consequences of the merger to U.S. Holders (as defined below) who will exchange their Mayor’s common stock for Birks Class A voting shares, and the material U.S. federal income tax consequences of the ownership and disposition of Birks Class A voting shares. The discussion is based on the U.S. Internal Revenue Code of 1986, referred to in this proxy statement/ prospectus as the Code, applicable Treasury regulations, administrative rulings and pronouncements and judicial decisions currently in effect, all of which could change. Any change, which may be retroactive, could result in U.S. federal income tax consequences different from those discussed below. The discussion of tax consequences is also based on representations made by Birks and Mayor’s. If any of those representations is inaccurate, the tax consequences of the merger could differ from those described below. The discussion is not binding on the Internal Revenue Service, and there can be no assurance that the Internal Revenue Service will not disagree with or challenge any of the conclusions described below.
      Except where specifically noted, the discussion below does not address the effects of any state, local or non-U.S. tax laws (or other tax consequences such as estate or gift tax consequences). The discussion does not address the tax consequences of any transaction other than the merger, including transactions completed prior to or after the merger (whether or not such transactions are in connection with the merger). In addition, the discussion below relates to persons who hold Mayor’s common stock and will hold Birks Class A voting shares as capital assets within the meaning of Section 1221 of the Code. The tax treatment of those persons may vary depending upon the holder’s particular situation, and some holders may be subject to special rules not discussed below. Those holders would include, for example:
  •  banks, insurance companies, trustees and mutual funds;
 
  •  tax-exempt organizations;
 
  •  financial institutions;
 
  •  pass-through entities and investors in pass-through entities;
 
  •  traders in securities who elect to apply a mark-to-market method of accounting;
 
  •  broker-dealers;
 
  •  holders who are not U.S. Holders (as defined below);
 
  •  holders who received Mayor’s common stock pursuant to the exercise of employee stock options or otherwise as compensation;
 
  •  holders who hold Mayor’s common stock as part of a hedging, integration, conversion or constructive sale transaction or a straddle;
 
  •  persons whose “functional currency” is not the U.S. dollar;
 
  •  holders who are subject to the alternative minimum tax;
 
  •  holders of Mayor’s common stock who will own 5% or more of either the total voting power or the total value of the outstanding stock of Birks after the merger, determined after taking into account ownership under the applicable attribution rules of the Code and Treasury regulations (these holders are referred to in this proxy statement/ prospectus as 5% transferee shareholders); and
 
  •  holders who own, as a result of the merger or otherwise (directly, indirectly or constructively), 10% or more of the total combined voting power of Birks Class A voting shares.
      Holders should consult their own tax advisors concerning the U.S. federal income tax consequences of the merger and the ownership of Birks Class A voting shares in light of their particular situations, as well as any consequences arising under the laws of any other taxing jurisdiction.
      As used in this proxy statement/ prospectus, the term “U.S. Holder” means a beneficial holder of Mayor’s common stock that is (1) an individual who is a U.S. citizen or U.S. resident alien, (2) a

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corporation, or other entity taxable as a corporation, created or organized in or under the laws of the United States or any political subdivision of the United States, (3) an estate which is subject to U.S. federal income tax on its worldwide income regardless of its source or (4) a trust (x) that is subject to primary supervision of a court within the United States and the control of one or more U.S. persons as described in section 7701(a)(30) of the Code or (y) that has a valid election in effect under applicable U.S. Treasury regulations to be treated as a U.S. person.
      If a partnership holds Mayor’s common stock, the U.S. federal income tax treatment of a partner will generally depend upon the status of the partner and the activities of the partnership. Partners of partnerships that hold Mayor’s common stock should consult their tax advisors regarding the U.S. federal income tax consequences to them of the merger.
Consequences of the Merger
      For U.S. federal income tax purposes, the merger will qualify as a tax-free reorganization under Section 368(a) of the Code. It is a condition to completion of the merger that Mayor’s receive an opinion from Holland & Knight LLP, its legal counsel, that (i) the merger will qualify as a reorganization within the meaning of Section 368(a) of the Code and each of Birks and Mayor’s will be a party to the reorganization, and (ii) the conversion of Mayor’s common stock into Birks Class A voting shares in the merger generally will not result in the recognition of gain under Section 367 of the Code (except as described below, in the case of a 5% transferee shareholder). If Holland & Knight LLP is unable to deliver such opinion, this condition will be satisfied if King & Spalding LLP, legal counsel to the special committee, provides such opinion to Mayor’s. Mayor’s will not waive this closing condition without resoliciting shareholder approval of the merger after appropriate disclosure.
      In accordance with the tax opinion that Mayor’s expects to receive at the closing of the merger, the material U.S. federal income tax consequences of the merger to U.S. Holders will be as follows:
  •  no gain or loss will be recognized by a holder of Mayor’s common stock as a result of the merger, except to the extent of any cash received in lieu of a fractional share of Birks, and provided that, in the case of any 5% transferee shareholder, the 5% transferee shareholder enters into a “gain recognition agreement” in accordance with applicable Treasury regulations;
 
  •  the aggregate adjusted tax basis of a Mayor’s stockholder in the Birks Class A voting shares issued upon conversion of Mayor’s common stock pursuant to the merger (including any fractional share interest deemed to be received and converted into cash, as discussed below) will equal that stockholder’s aggregate adjusted tax basis in Mayor’s common stock surrendered in the conversion; and
 
  •  the holding period of a Mayor’s stockholder for the Birks Class A voting shares received in the merger will include the holding period for Mayor’s common stock surrendered in the conversion into Birks Class A voting shares in the merger.
      If a Mayor’s stockholder acquired different blocks of Mayor’s common stock at different times and at different prices, the basis and holding period in the Birks Class A voting shares may be determined with reference to each block of Mayor’s common stock.
      The tax opinion that Mayor’s will receive before completion of the merger will not be binding on the Internal Revenue Service or the courts, and no rulings will be sought from the Internal Revenue Service regarding the U.S. federal income tax consequences of the merger. Accordingly, there can be no complete assurance that the Internal Revenue Service will not challenge the conclusion set forth in the tax opinion or that a court would not sustain such a challenge.
Cash in Lieu of Fractional Shares
      A U.S. Holder of Mayor’s common stock that receives cash instead of a fractional share generally will be treated as having received a fractional share and then as having sold the fractional share for cash in the

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market. Such stockholder will generally recognize capital gain or loss on any cash received in lieu of a fractional share equal to the difference between the amount of cash received and the basis allocated to that fractional share. Such capital gain or loss will constitute long-term capital gain or loss if the stockholder’s holding period in Mayor’s common stock surrendered in the merger is greater than one year as at the effective time of the merger. Long-term capital gains recognized by certain non-corporate U.S. Holders, including individuals, generally will be subject to a maximum rate of U.S. federal income tax of 15%.
Backup Withholding and Information Reporting
      Non-corporate U.S. Holders of Mayor’s common stock may be subject to information reporting and backup withholding at a 28% rate on any cash payments received in lieu of a fractional Birks share. These U.S. Holders will not be subject to backup withholding, however, if they:
  •  furnish a correct taxpayer identification number and certify that they are not subject to backup withholding on the Form W-9 or successor form included in the letter of transmittal to be delivered to the holders following the completion of the merger; or
 
  •  are otherwise exempt from backup withholding.
      Any amounts withheld under the backup withholding rules will be allowed as a refund or credit against that holder’s U.S. federal income tax liability, provided the required information or appropriate claim for refund is furnished to the Internal Revenue Service.
      A U.S. Holder of Mayor’s common stock that receives Birks Class A voting shares in the merger will be required to retain records pertaining to the merger and will be required to file with its U.S. federal income tax return for the year in which the merger takes place a statement setting forth certain facts relating to the merger.
Material U.S. Federal Income Tax Consequences of Owning and Disposing of Birks Class A Voting Shares
Dividends and Distributions
      Subject to the passive foreign investment company (PFIC) rules discussed below, the gross amount of dividends paid to U.S. Holders of Birks Class A voting shares, including amounts withheld to reflect Canadian withholding taxes, will be treated as dividend income to these U.S. Holders, to the extent paid out of current or accumulated earnings and profits, as determined under U.S. federal income tax principles. This income will be includable in the gross income of a U.S. Holder on the day actually or constructively received by the U.S. Holder. Dividends generally will not be eligible for the dividends received deduction allowed to corporations upon the receipt of dividends distributed by U.S. corporations.
      Subject to certain conditions and limitations, Canadian withholding taxes on dividends may be treated as foreign taxes eligible for credit against a U.S. Holder’s U.S. federal income tax liability. For purposes of calculating the foreign tax credit, dividends paid on the Birks Class A voting shares will be treated as income from sources outside the United States and generally will constitute “passive income.” Special rules apply to certain individuals whose foreign source income during the taxable year consists entirely of “qualified passive income” and whose creditable foreign taxes paid or accrued during the taxable year do not exceed $300 ($600 in the case of a joint return). Further, in certain circumstances, a U.S. Holder that (1) has held Birks Class A voting shares for less than a specified minimum period during which it is not protected from risk of loss, (2) is obligated to make payments related to the dividends with respect to positions in substantially similar or related property or (3) holds the Birks Class A voting shares in arrangements in which the U.S. Holder’s expected economic profit, after non-U.S. taxes, is insubstantial will not be allowed a foreign tax credit for foreign taxes imposed on dividends paid on Class A voting shares.
      To the extent that the amount of any distribution exceeds Birks’ current and accumulated earnings and profits for a taxable year, the distribution will first be treated as a tax-free return of capital, causing a reduction in the adjusted basis of the Birks Class A voting shares (thereby increasing the amount of gain, or

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decreasing the amount of loss, to be recognized by the U.S. Holder on a subsequent disposition of the Class A voting shares), and the balance in excess of adjusted basis will be taxed as capital gain recognized on a sale or exchange. Consequently, under the Code, a distribution in excess of Birks’ current and accumulated earnings and profits would not give rise to foreign source income and a U.S. Holder would not be able to use the foreign tax credit arising from any Canadian withholding tax imposed on that distribution unless that credit can be applied (subject to applicable limitations) against U.S. tax due on other foreign source income in the appropriate category for foreign tax credit purposes. Under the U.S.-Canada income tax treaty, however, the gain may be treated as foreign source income and therefore a different result may be achieved.
      With respect to certain U.S. Holders who are not corporations, including individuals, certain dividends received before January 1, 2009 from a qualified foreign corporation may be subject to reduced rates of taxation. A “qualified foreign corporation” includes a foreign corporation that is eligible for the benefits of a comprehensive income tax treaty with the United States which the U.S. Treasury determines to be satisfactory for these purposes and which includes an exchange of information program. U.S. Treasury guidance indicates that the current income tax treaty between Canada and the United States meets these requirements, and Birks believes it is eligible for the benefits of that treaty. In addition, a foreign corporation is treated as a qualified foreign corporation with respect to dividends received from that corporation on shares that are readily tradable on an established securities market in the United States. U.S. Treasury guidance indicates that Birks Class A voting shares, which are expected to be listed on the American Stock Exchange in connection with the merger, would, when so listed, be readily tradable on an established securities market in the United States. Individuals that do not meet a minimum holding period requirement during which they are not protected from the risk of loss or that elect to treat the dividend income as “investment income” pursuant to Section 163(d)(4) of the Code will not be eligible for the reduced rates of taxation regardless of the trading status of Birks Class A voting shares. In addition, the rate reduction will not apply to dividends if the recipient of a dividend is obligated to make related payments with respect to positions in substantially similar or related property. This disallowance applies even if the minimum holding period has been met. U.S. Holders should consult their own tax advisors regarding the application of these rules given their particular circumstances. The rules governing the foreign tax credit are complex. Certain U.S. Holders of Birks Class A voting shares may not be able to claim a foreign tax credit with respect to amounts withheld for Canadian withholding taxes. U.S. Holders are urged to consult their tax advisors regarding the availability of the foreign tax credit under their particular circumstances.
Sale or Exchange of Class A Voting Shares
      For U.S. federal income tax purposes, subject to the rules relating to PFICs described below, a U.S. Holder generally will recognize taxable gain or loss on any sale or exchange of Birks Class A voting shares in an amount equal to the difference between the amount realized for the Birks Class A voting shares and the U.S. Holder’s tax basis in such shares. This gain or loss will be capital gain or loss and generally will be treated as U.S. source gain or loss. Long-term capital gains recognized by certain U.S. Holders who are not corporations, including individuals, generally will be subject to a maximum rate of U.S. federal income tax or 15%. The deductibility of capital losses is subject to limitations.
Passive Foreign Investment Company
      Birks believes that Birks Class A voting shares should not be treated as stock of a PFIC for U.S. federal income tax purposes, and it expects to continue its operations in such a manner that it will not be a PFIC. In general, a company is considered a PFIC for any taxable year if either (i) at least 75% of its gross income is passive income or (ii) at least 50% of the value of its assets is attributable to assets that produce or are held for the production of passive income. The 50% of value test is based on the average of the value of Birks’ assets for each quarter during the taxable year. If Birks owns at least 25% by value of another company’s stock, it will be treated, for purposes of the PFIC rules, as owning its proportionate share of the assets and receiving its proportionate share of the income of that company. Based on the nature of the income, assets

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and activities of Birks, and the manner in which it plans to operate its business in future years, Birks does not expect that it will be classified as a PFIC for any taxable year.
      If, however, Birks is or becomes a PFIC, U.S. Holders could be subject to additional U.S. federal income taxes on gain recognized with respect to the Birks Class A voting shares and on certain distributions, plus an interest charge on certain taxes treated as having been deferred by the U.S. Holder under the PFIC rules.
Backup Withholding and Information Reporting
      In general, information reporting requirements will apply to dividends in respect of Birks Class A voting shares or the proceeds received on the sale, exchange, or redemption of Birks Class A voting shares paid within the United States (and in certain cases, outside of the United States) to U.S. Holders other than certain exempt recipients (such as corporations), and a 28% backup withholding tax may apply to these amounts if the U.S. Holder fails to provide an accurate taxpayer identification number, to report dividends required to be shown on its U.S. federal income tax returns or, in certain circumstances, to comply with applicable certification requirements. The amount of any backup withholding from a payment to a U.S. Holder will be allowed as a refund or credit against the U.S. Holder’s U.S. federal income tax liability, provided that the required information or appropriate claim for refund is furnished to the Internal Revenue Service.
MATERIAL CANADIAN FEDERAL INCOME TAX CONSEQUENCES OF THE MERGER
      The following discussion is a summary of the material Canadian federal income tax considerations under the Income Tax Act (Canada) (referred to in this proxy statement/ prospectus as the Canadian Tax Act) of the conversion of Mayor’s common stock into Birks Class A voting shares (and cash in lieu of a fractional Birks Class A voting share) in the merger and the ownership of Birks Class A voting shares received pursuant to the merger, generally applicable to holders of Mayor’s common stock who, for purposes of the Canadian Tax Act and at all relevant times, are not and are not deemed to be resident in Canada, hold Mayor’s common stock and will hold Birks Class A voting shares as capital property, deal at arm’s length with Birks and Mayor’s and who do not use or hold and are not deemed to use or hold Mayor’s common stock or the Birks Class A voting shares in connection with carrying on business in Canada and for whom neither Mayor’s common stock nor the Birks Class A voting shares are “designated insurance property” under the Canadian Tax Act (referred to in this proxy statement/ prospectus as Non-resident holders). This discussion does not apply to a non-resident insurer that carries on business in Canada and elsewhere.
      This summary is based upon the current provisions of the Canadian Tax Act, the regulations under the Canadian Tax Act, all specific proposals to amend the Canadian Tax Act and the regulations publicly announced by the Minister of Finance prior to the date of this proxy statement/ prospectus and the current published administrative and assessing practices of the Canada Revenue Agency. This summary does not otherwise take into account or anticipate any change in law, whether by legislative, governmental or judicial action, nor does it take into account or consider any provincial, territorial or foreign income tax legislation or considerations.
      This summary is of a general nature only and is not intended to be, nor should it be construed to be, legal or tax advice to holders of Mayor’s common stock. Accordingly, holders of Mayor’s common stock should consult their own tax advisors with respect to their particular circumstances.
Conversion of Mayor’s Common Stock
      The conversion of Mayor’s common stock into Birks Class A voting shares (and cash in lieu of a fractional share) pursuant to the merger will not give rise to tax for a Non-resident holder under the Canadian Tax Act.

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Dividends on Birks Class A Voting Shares
      Dividends paid or credited (or deemed to have been paid or credited) on the Birks Class A voting shares to a Non-resident holder will be subject to non-resident withholding tax under the Canadian Tax Act of 25% of the gross amount of those dividends (subject to reduction in accordance with an applicable international tax treaty between Canada and the Non-resident holder’s country of residence). Where the Non-resident holder is a resident of the United States for purposes of the Canada-United States Income Tax Convention (1980) (referred to in this proxy statement/ prospectus as the Convention), the rate of this withholding tax is generally reduced to 15%. Under the Convention, dividends paid to certain religious, scientific, literary, educational or charitable organizations and certain pension organizations that are resident in, and generally exempt from taxation by, the United States, are generally exempt from Canadian non-resident withholding tax. Provided that certain administrative procedures are observed by such an organization, Birks would not be required to withhold tax from dividends paid or credited to the organization.
Disposition of Birks Class A Voting Shares
      A Non-resident holder will not be subject to tax under the Canadian Tax Act in respect of any capital gain realized by that Non-resident holder on a disposition of a Birks Class A voting share, unless the Birks Class A voting share constitutes “taxable Canadian property” of the Non-resident holder for purposes of the Canadian Tax Act and the Non-resident holder is not entitled to relief under an applicable tax treaty. Provided that, at the time of disposition, the Birks Class A voting shares are listed on a prescribed stock exchange (which includes the Toronto Stock Exchange and the American Stock Exchange), the Birks Class A voting shares will generally not constitute taxable Canadian property to a Non-resident holder unless, at any time during the 60-month period immediately preceding the disposition of the Birks Class A voting shares, the holder, persons with whom the holder does not deal at arm’s length or the holder together with those persons, owns not less than 25% of the issued shares of any class or any series of shares of the capital stock of Birks.
      Even if the Birks Class A voting shares are taxable Canadian property to a Non-resident holder, the Convention will generally exempt a Non-resident holder who is a resident of the United States for purposes of the Convention from tax under the Canadian Tax Act on any capital gain arising on the disposition of a Birks Class A voting share unless the value of the Birks Class A voting shares at the time of disposition is derived principally from real property situated in Canada.
MERGER FEES, COSTS AND EXPENSES
      All expenses incurred in connection with the merger agreement and the transactions contemplated by the merger agreement will be paid by the party incurring such expenses, whether or not the merger or any other transaction is consummated, except that Mayor’s and Birks will each pay one-half of all expenses relating to printing, filing and mailing the registration statement and this proxy statement/ prospectus and all SEC and other regulatory filing fees incurred in connection with the registration statement and this proxy statement/ prospectus. In the event, however, the merger agreement is terminated by Mayor’s (i) upon the registration statement not being declared effective under the Securities Act of 1933 by December 31, 2005 for reasons unrelated to Mayor’s and its subsidiaries, or (ii) upon Birks Class A voting shares not being authorized for listing on the American Stock Exchange for reasons unrelated to Mayor’s and its subsidiaries, Birks will reimburse Mayor’s for all of Mayor’s expenses.
NO DISSENTERS’ RIGHTS OF APPRAISAL
      The Delaware General Corporation Law, referred to in this proxy statement/ prospectus as the DGCL, provides that in some mergers, stockholders who do not vote in favor of a merger and who comply with a series of statutory requirements have the right to receive, instead of the merger consideration, the fair value of their shares as appraised by the Delaware Court of Chancery, payable in cash. However, this right to appraisal is not available under the DGCL to holders of Mayor’s common stock in connection with the merger because Mayor’s common stock will be listed on the American Stock Exchange on the record date for

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the special and annual meeting and Birks Class A voting shares will be listed on the American Stock Exchange at the time of the merger.
STOCK EXCHANGE LISTING
      Birks Class A voting shares are not currently listed for trading on any U.S. or foreign stock exchange. Birks is obligated under the merger agreement to promptly prepare and submit to the American Stock Exchange a listing application covering the Birks Class A voting shares, including the Birks Class A voting shares issued in the merger and pursuant to Mayor’s options and warrants that will be converted to Birks stock options and Birks warrants pursuant to the merger agreement. Birks is obligated to use its reasonable best efforts to cause the Birks Class A voting shares to be approved for listing on the American Stock Exchange. In addition, it is a condition to the closing of the merger that these shares be approved for listing on the American Stock Exchange, subject to official notice of issuance. Birks has filed an original listing application with the American Stock Exchange. The American Stock Exchange has reserved the symbol “BMJ” for Birks. Listing remains subject to approval by the American Stock Exchange. Mayor’s common stock will be delisted from the American Stock Exchange following consummation of the merger.
RESALE OF BIRKS CLASS A VOTING SHARES
      U.S. Resale Requirements. The Birks Class A voting shares issued in the merger will not be subject to any restrictions on transfer arising under the Securities Act, except for shares issued to any Mayor’s stockholder who may be deemed to be an “affiliate” of Birks or Mayor’s for purposes of Rule 144 or Rule 145 under the Securities Act. It is expected that each affiliate will enter into an agreement with Mayor’s providing that the affiliate will not transfer any Birks Class A voting shares received in the merger except in compliance with the Securities Act.
      Canadian Resale Requirements. Birks is not currently a reporting issuer (or the equivalent) with any Canadian provincial or territorial securities regulatory authority. Accordingly, Birks Class A voting shares, including the Class A voting shares issued pursuant to the merger agreement, will not be freely tradeable in Canada and will be subject to substantial restrictions on transfer under applicable Canadian securities legislation.

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THE MERGER AGREEMENT
      The following is a summary of selected provisions of the merger agreement. While Mayor’s and Birks believe this description covers the material terms of the merger agreement, it may not contain all the information that is important to you, and it is qualified in its entirety by reference to the merger agreement, which is incorporated by reference in its entirety and attached to this proxy statement/ prospectus as Appendix A. We urge you to read the merger agreement in its entirety. In the event of any discrepancy between the terms of the merger agreement and the following summary, the merger agreement will control.
Structure of the Merger
      If the holders of Mayor’s voting stock approve and adopt the merger agreement and all other conditions to the merger are satisfied or waived, Merger Co. will be merged with and into Mayor’s. After the merger, Mayor’s will be the surviving corporation and will be a wholly-owned subsidiary of Birks.
Effective Time of the Merger
      The merger will become effective when the certificate of merger is duly filed with the Secretary of State of the State of Delaware or at a later time agreed upon by the parties and specified in the certificate of merger. The filing of the certificate of merger will take place as soon as practicable after the closing of the merger (but in no event earlier than August 21, 2005).
Closing
      Unless the parties agree otherwise, the closing of the merger will occur as promptly as practicable after satisfaction or waiver of all closing conditions. See “— Conditions to the Merger” below.
Surviving Corporation Governing Documents, Officers and Directors
      Surviving Corporation Governing Documents. At the effective time of the merger, the certificate of incorporation of Mayor’s will be amended and restated to be the same as the certificate of incorporation of Merger Co. in effect immediately prior to the effective time of the merger, except that the name of the surviving corporation will be Mayor’s Jewelers, Inc. At the effective time of the merger, the by-laws of Mayor’s will be amended and restated to be the same as the by-laws of Merger Co. in effect immediately prior to the effective time of the merger.
      Surviving Corporation Officers and Directors. Immediately following the effective time of the merger, the officers of the surviving corporation will be Mayor’s officers immediately prior to the effective time of the merger. Immediately following the effective time of the merger, the directors of the surviving corporation will be Merger Co.’s directors as of the date of the merger agreement.
Merger Consideration
      Conversion of Mayor’s Common Stock. The merger agreement provides that each share of Mayor’s common stock issued and outstanding immediately prior to the effective time of the merger (other than treasury stock of Mayor’s and Mayor’s common stock owned by Birks) will be converted into the right to receive 0.08695 Birks Class A voting shares, together with any cash paid for fractional shares. See “— Fractional Birks Class A Voting Shares” below.
      Cancellation of Treasury Stock. Shares of Mayor’s common stock held by Mayor’s in treasury will be canceled in the merger, and no Birks Class A voting shares or other consideration will be delivered in exchange for such treasury stock.
      Conversion of Merger Co. Stock. All shares of Merger Co. common stock outstanding immediately prior to the effective time of the merger will be canceled in the merger, and no Birks Class A voting shares or other consideration will be delivered in exchange for such Merger Co. stock.

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      Fractional Birks Class A Voting Shares. Birks will not issue fractional Birks Class A voting shares in the merger. Instead, each holder of shares of Mayor’s common stock who would otherwise be entitled to a fraction of a Birks Class A voting share as merger consideration will be paid cash in an amount equal to the product obtained by multiplying (1) such fractional interest, by (2) the average closing price for Birks Class A voting shares on the American Stock Exchange on the 20 consecutive trading days beginning on and including the trading day immediately following the date of the effective time of the merger.
      Options, Warrants and Other Stock Awards. Each option and warrant to acquire shares of Mayor’s common stock and all other Mayor’s stock-based awards which have been granted pursuant to a Mayor’s stock plan and which are outstanding immediately prior to the effective time of the merger will be converted into an option, warrant or other award to acquire the number of Birks Class A voting shares obtained by multiplying (x) the number of shares of Mayor’s common stock subject to Mayor’s option, warrant or other stock-based award by (y) the exchange ratio of 0.08695 (rounded downward to the nearest whole share). The per share exercise price of converted stock options or warrants will be obtained by dividing (A) the per share exercise price of Mayor’s option or warrant by (B) the exchange ratio of 0.08695 (rounded upward to the nearest whole cent). In addition, all shares of Mayor’s restricted common stock granted under a Mayor’s stock plan and outstanding immediately prior to the effective time of the merger will be converted into Birks Class A voting shares and be governed by the same terms and conditions as those in effect immediately prior to the effective time of the merger under the relevant Mayor’s stock plan.
      Lost, Stolen or Destroyed Certificates. Upon the making of an affidavit that a certificate representing shares of Mayor’s common stock has been lost, stolen or destroyed, and at Birks’ option upon the delivery of an indemnity bond, the exchange agent will issue the merger consideration and any dividends or other distributions in respect of the shares of Mayor’s common stock represented by the lost, stolen or destroyed certificates to which the holder is entitled.
      Certain Adjustments. If, between the date of the merger agreement and the effective time of the merger, the outstanding Birks Class A voting shares or Mayor’s common stock are increased, decreased, changed into or exchanged for a different class of stock through a reclassification, recapitalization, stock-split, reverse stock-split, split-up, combination or exchange of shares, a stock dividend or other stock distribution is declared with a record date in the period, an issuer tender offer or exchange offer is effected by Birks in violation of the covenants contained in the merger agreement, then the exchange ratio and merger consideration will be appropriately adjusted to provide Mayor’s stockholders the same economic effect as contemplated by the merger agreement prior to the relevant event.
Representations and Warranties
      The merger agreement contains representations and warranties made by Mayor’s to Birks relating to a number of matters, including the following:
  •  corporate authorization and validity of the merger agreement and the inapplicability of anti-takeover statutes to the merger;
 
  •  the absence of any conflict of the merger agreement with Mayor’s certificate of incorporation or by-laws, with applicable laws or with any agreement to which Mayor’s or any of its subsidiaries is a party and, subject to certain exceptions set forth in the merger agreement, the absence of governmental consents, filings and approvals necessary to complete the merger;
 
  •  the approval by the special committee and Mayor’s board of directors of the merger agreement and the transactions contemplated by the merger agreement, the recommendation of the merger agreement by the special committee and Mayor’s board of directors to Mayor’s stockholders and the required vote by the stockholders of Mayor’s to complete the merger;
 
  •  the receipt of the opinion of the financial advisor to the special committee as to the fairness, from a financial point of view, of the merger consideration to Mayor’s common stockholders; and
 
  •  brokers’ and finders’ fees related to the merger.

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      The merger agreement also contains representations and warranties by Birks and Merger Co. to Mayor’s relating to a number of matters, including the following:
  •  amalgamation or incorporation, valid existence and qualification to do business of Birks and each of its subsidiaries, and Birks’ interests in its subsidiaries and certain partnerships and limited liability companies;
 
  •  the amended charter and amended by-laws, or other organizational documents, of Birks being amended as specified in the merger agreement, being in full force and effect and Birks not being in conflict with such organizational documents;
 
  •  Birks’ capitalization;
 
  •  corporate authorization and validity of the merger agreement;
 
  •  the absence of any conflict of the merger agreement with Birks’ amended charter or Birks’ amended by-laws, with applicable laws or with any agreement to which Birks or any of its subsidiaries is a party and, subject to certain exceptions set forth in the merger agreement, the absence of governmental consents, filings and approvals necessary to complete the merger;
 
  •  Birks’ possession of all permits and regulatory approvals required to conduct its business, and compliance by Birks and its subsidiaries with all applicable foreign, federal, state and local laws;
 
  •  the proper filing of documents with the SEC;
 
  •  the accuracy of financial statements and absence of undisclosed liabilities;
 
  •  the absence of material changes or events in the business of Birks;
 
  •  the adequacy of internal control over financial reporting and the absence of any complaint or allegation with respect to questionable accounting or auditing practices;
 
  •  the absence of material pending or threatened litigation outstanding against Birks or any of its subsidiaries;
 
  •  employee benefit plans;
 
  •  labor and employment matters;
 
  •  title to real property, whether leased or owned;
 
  •  ownership and validity of intellectual property rights;
 
  •  tax matters and the payment of taxes;
 
  •  various environmental matters, including compliance with environmental laws;
 
  •  validity and effect of, and absence of defaults under, material contracts;
 
  •  adequacy of insurance;
 
  •  customers and suppliers;
 
  •  the absence of certain unlawful business practices;
 
  •  interested party transactions;
 
  •  a vote of Birks’ shareholders not being required to consummate the merger;
 
  •  accounts receivables;
 
  •  inventories;
 
  •  Merger Co.’s operations; and
 
  •  brokers’ and finders’ fees related to the merger.

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      Certain of Mayor’s and Birks’ representations and warranties are qualified as to materiality or “material adverse effect.” When used with respect to Mayor’s, Birks or the surviving corporation, “material adverse effect” means any material adverse change or effect on the financial condition, properties, assets, businesses or results of operations of that entity and its subsidiaries, taken as a whole, as applicable, other than any change or effect relating to:
  •  general economic conditions or securities markets in general that do not have a disproportionate effect on Mayor’s or Birks, as applicable;
 
  •  the industry in which Birks and Mayor’s operate that does not have a disproportionate effect on Mayor’s or Birks, as applicable; or
 
  •  the public announcement of the merger agreement or the consummation of the transactions contemplated by the merger agreement.
Conduct of Business Pending the Merger
      Conduct of Mayor’s Business Pending Merger. Mayor’s has agreed that, until the termination of the merger agreement or the effective time of the merger, Mayor’s and its subsidiaries will operate their respective businesses in all material respects in the ordinary course of business and consistent with past practice, except as expressly contemplated by any provision of the merger agreement and except as directed or consented to by Birks or its affiliates or associates.
      Conduct of Birks’ Business Pending Merger. Birks has agreed that, until the termination of the merger agreement or the effective time of the merger, it will not do any of the following, except as expressly contemplated by any provision of the merger agreement, without the prior written consent of the special committee:
  •  operate other than in the ordinary course of business and consistent with past practice or in a way that would cause it to be in default under its credit agreement;
 
  •  change or amend its charter or by-laws;
 
  •  issue, sell, or grant any shares of capital stock, or any options, warrants or rights to purchase or subscribe to, or enter into any arrangement with respect to the issuance or sale of any capital stock of Birks or any rights or obligations convertible into or exchangeable for any such shares;
 
  •  split, combine or reclassify any of its capital stock or otherwise make any changes to its capital structure;
 
  •  declare, pay, or set aside for payment any dividend or other distribution in respect of the capital stock or other equity securities of Birks or any of its subsidiaries or redeem, purchase, or otherwise acquire any shares of the capital stock or other securities of Birks or any of its subsidiaries or rights or obligations convertible into or exchangeable for any shares of the capital stock or other securities of Birks or any of its subsidiaries or obligations convertible into such, or any options, warrants, or other rights to purchase or subscribe to any of the foregoing;
 
  •  increase the wages, salaries compensation, or other benefits payable to any officer, employee or director of Birks, pay any pension or retirement allowance not required by existing agreement or applicable law, pay any bonus not consistent with past practice or required by an existing agreement or applicable law, become a party to or amend or commit itself to any other benefit agreement not required by existing agreement or applicable law, or accelerate the vesting of any stock options previously granted, other than in the ordinary course of business consistent with past practice;
 
  •  sell, license, lease, encumber, assign, or otherwise dispose of, abandon, or fail to maintain any material assets or rights or agreements other than in the ordinary course of business consistent with past practice;
 
  •  enter into any new line of business;

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  •  acquire or agree to acquire a substantial equity interest in or a substantial portion of the assets of any business or any division thereof;
 
  •  create, renew, amend, terminate, or fail to perform any material obligations under or waive or release any material rights under or give notice of a proposed renewal, amendment, waiver, release or termination of, any material contract, agreement, or lease for goods, services or office space to which Birks is a party other than in the ordinary course of business and with prior notice to Mayor’s;
 
  •  cause any material insurance policy naming Birks as a beneficiary or loss payable payee to be cancelled or terminated, or cause Birks’ directors and officers liability insurance policy to be cancelled, terminated, or otherwise not renewed or replaced without an equivalent amount of coverage on no less favorable terms to Birks;
 
  •  adopt a plan of complete or partial liquidation, dissolution, merger, consolidation, restructuring, recapitalization or other reorganization of Birks or any of its subsidiaries;
 
  •  make any material election relating to taxes or change any tax accounting method, or settle any liability relating to taxes other than in the ordinary course of business consistent with past practice;
 
  •  engage in any action that could be expected to cause the merger to fail to qualify as a “reorganization” under section 368(a) of the Code or result in the application of Section 367(a)(1) of the Code to any person other than a 5% transferee shareholder;
 
  •  take any action to cause Birks’ representations and warranties to be untrue in any material respect
 
  •  take any action that would reasonably be likely to materially delay the merger; or
 
  •  agree to take, make any commitment to take, or adopt any resolutions of its board of directors in support of, any of the foregoing actions.
Additional Agreements
      Registration Statement; Proxy Statement. Birks and Mayor’s have agreed that as promptly as practicable after the execution of the merger agreement they would prepare and file with the SEC (1) the proxy statement to be sent to Mayor’s stockholders relating to the special and annual meeting and (2) a registration statement on Form S-4 in connection with the registration under the Securities Act of the Birks Class A voting shares to be issued pursuant to the merger. Birks and Mayor’s have agreed to use their reasonable best efforts to cause the registration statement to become effective as promptly as practicable and thereafter to mail this proxy statement/ prospectus to Mayor’s stockholders.
      Mayor’s has also agreed that neither Mayor’s board of directors nor the special committee will withdraw or modify, or propose to withdraw or modify, in a manner adverse to Birks, its approval and recommendation of the merger agreement and the merger unless the board of directors or special committee determines in its good faith judgment and after consultation with outside legal counsel that the failure to so withdraw or modify its approval and recommendation of the merger agreement and the merger would be inconsistent with its fiduciary duties.
      The parties have further agreed that at (1) the time the registration statement was declared effective, (2) the time this proxy statement/ prospectus was first mailed, (3) the time of the special and annual meeting and (4) the time the merger is effective, the information such party provided for inclusion in this proxy statement/ prospectus would not contain any untrue statement of a material fact or fail to state any material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading.
      Stockholder Meeting. The merger agreement requires Mayor’s to call and hold a meeting of its stockholders to approve and adopt the merger agreement. Mayor’s, however, is not required to hold a meeting if the special committee or the board of directors of Mayor’s withdraws its recommendation. See “— Termination” below.

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      Access to Information and Confidentiality. The parties have agreed to provide each other with reasonable access to their and their subsidiaries’ respective properties, books, contracts, records and other information, subject to applicable law and confidentiality obligations.
      Indemnification and Directors’ and Officers’ Insurance. Birks has agreed that, for six years following the effective time of the merger, it will indemnify and hold harmless Mayor’s directors and officers and maintain directors’ and officers’ liability insurance as described under “The Merger — Indemnification and Insurance”; provided, however, that in no event shall Birks be required to expend more than an amount per year equal to 200% of current annual premiums paid by Mayor’s for such insurance.
      Notification. The parties have agreed to notify each other of certain written communications, notices and proceedings related to the merger.
      Mayor’s Affiliates. Mayor’s has agreed to use its reasonable best efforts to cause its affiliates to deliver letters from such affiliates acknowledging the transfer restrictions under Rule 145 of the Securities Act with respect to any Birks Class A voting shares received by such affiliate pursuant to the merger.
      Further Action; Reasonable Efforts. Each of Mayor’s, Birks and Merger Co. has agreed to use its respective reasonable efforts to take all necessary actions to comply promptly with all legal requirements which may be imposed on that party with respect to the merger and to consummate the transactions contemplated by the merger agreement as promptly as practicable.
      Plan of Reorganization. Each party has agreed to use its reasonable efforts to cause the merger to qualify as a reorganization within the meaning of Section 368(a) of the Code to which, in the case of any person other than a five-percent transferee shareholder, Section 367(a)(1) of the Code does not apply.
      Obligations of Merger Co. Birks has agreed to take all action necessary to cause Merger Co. to perform its obligations under the merger agreement and to consummate the merger on the terms and subject to the conditions set forth in the merger agreement.
      Consents of Accountants. Mayor’s and Birks have agreed to use all reasonable efforts to cause to be delivered to each other consents from their respective independent auditors with respect to the inclusion of reports by such auditors in the registration statement.
      AMEX Listing. Birks has agreed to promptly prepare and submit to the American Stock Exchange a listing application covering the Birks Class A voting shares outstanding and to be issued in connection with the merger and to use its reasonable efforts to obtain, prior to the effective time of the merger, approval for the listing of the Birks Class A voting shares, subject to official notice of issuance to the American Stock Exchange.
      Public Announcements. Mayor’s and Birks have agreed to use their reasonable best efforts to consult with each other before issuing communications with respect to the merger.
      Birks Board of Directors. Birks has agreed that its board of directors will consist of a majority of independent directors within one year of completion of the merger.
      Mayor’s Stock Held by Birks. Birks has agreed not to transfer, sell or otherwise dispose of any of the shares of Mayor’s common stock or preferred stock that it owns in advance of the merger, and will vote all such stock in favor of the approval and adoption of the merger agreement at Mayor’s stockholders’ meeting.
Conditions to the Merger
      The respective obligations of Birks, Mayor’s and Merger Co. to complete the merger are subject to the satisfaction of certain conditions. Any waiver or determination to be made by Mayor’s with respect to these conditions requires the approval of the special committee.

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      Conditions to Each Party’s Obligation to Effect the Merger. The obligations of Birks, Mayor’s and Merger Co. to complete the merger are conditioned upon the following conditions being satisfied (or waived by the other party):
  •  the registration statement of which this proxy statement/ prospectus is a part having been declared effective under the Securities Act of 1933, and no stop order or proceeding seeking a stop order being pending by or before the SEC;
 
  •  Mayor’s disinterested stockholders having affirmatively voted to approve and adopt the merger agreement by the requisite vote;
 
  •  no injunction, order or other legal restraint or prohibition preventing the consummation of the merger being in effect;
 
  •  Birks Class A voting shares having been authorized for listing on the American Stock Exchange; and
 
  •  the fairness opinion obtained from Houlihan Lokey having not been withdrawn, revoked, annulled or materially modified.
      Conditions to Obligations of Birks and Merger Co. The obligations of Birks and Merger Co. to effect the merger depend upon the following additional conditions being satisfied (or waived by Birks) prior to the closing of the merger:
  •  the representations and warranties of Mayor’s being true and correct in all material respect as of the effective time of the merger as if made at the effective time of the merger (except that any representation or warranty that is qualified by materiality will be read without such materiality qualifications) and Birks having received a certificate from Mayor’s to this effect;
 
  •  Mayor’s having performed in all material respects all of its obligations under the merger agreement, and Birks having received a certificate from Mayor’s to this effect;
 
  •  all consents, approvals and authorizations legally required to be obtained to consummate the merger from all Governmental Authorities, and all consents from specified third parties, having been obtained;
 
  •  Mayor’s not being subject to a material adverse effect as defined in the merger agreement; and
 
  •  additional warrants to purchase Mayor’s common stock having been issued to Joseph A. Keifer, Marco Pasteris and Carlo Coda-Nunziante.
      Conditions to Obligations of Mayor’s. The obligation of Mayor’s to complete the merger depends on the following additional conditions being satisfied (or waived by Mayor’s):
  •  the representations and warranties of Birks being true and correct in all material respect as of the effective time of the merger as if made at the effective time of the merger (except that any representation or warranty that is qualified by materiality will be read without such materiality qualifications) and Mayor’s having received a certificate from Birks to this effect;
 
  •  Birks having performed in all material respects all of its obligations under the merger agreement, and Mayor’s having received a certificate from Mayor’s to this effect;
 
  •  Mayor’s having received an opinion of Holland & Knight LLP, Mayor’s legal counsel, stating that (i) the merger will qualify as a reorganization within the meaning of Section 368(a) of the Code and each of Birks and Mayor’s will be a party to the reorganization, and (ii) the conversion of Mayor’s common stock into Birks Class A voting shares in the merger will not result in the recognition of gain under Section 367 of the Code (except, under certain circumstances, in the case of a person who owns, actually or constructively, 5% or more of the voting power or value of the outstanding stock of Birks following the merger). If Mayor’s counsel is unable to deliver such opinion, this condition will be satisfied if King & Spalding LLP, legal counsel to the special committee, provides such opinion to Mayor’s;

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  •  Mayor’s having obtained the affirmative vote of the required majority of Mayor’s voting stock in favor of the merger at Mayor’s stockholders’ meeting;
 
  •  Birks’ Articles of Amalgamation and Birks’ By-laws being amended as specified in the merger agreement;
 
  •  Birks not being subject to a material adverse effect as defined in the merger agreement;
 
  •  all consents, approvals and authorizations legally required to be obtained to consummate the merger from all Governmental Authorities, and all consents from specified third parties, having been obtained;
 
  •  all of the issued and outstanding Series A preferred shares of Birks and $5,000,000 aggregate principal amount of secured convertible notes of Birks having been converted into Birks Class A voting shares and Birks Class B multiple voting shares;
 
  •  warrants to purchase Mayor’s common stock having been amended to eliminate the application of anti-dilution provisions; and
 
  •  the employment agreement or other documents between Birks and Thomas A. Andruskevich having been amended to eliminate the application of certain anti-dilution provisions to the future issuance of stock based compensation after the merger is consummated.
Termination, Amendment and Waiver
      Termination. The merger agreement may be terminated at any time prior to the completion of the merger by action taken or authorized by the board of directors of Birks or the special committee of Mayor’s:
  •  by mutual written consent of Birks and Mayor’s; or
 
  •  by either Birks or Mayor’s if:
  •  the merger is not effective by December 31, 2005; provided that the right to terminate will not be available to any party whose failure to fulfill any obligation under the merger agreement has been the cause of, or resulted in, the failure of the merger to be completed by such date;
 
  •  a governmental entity of competent jurisdiction has issued an order or injunction or has issued any other restraint or prohibition preventing consummation of the merger;
 
  •  Mayor’s stockholders fail to approve and adopt the merger agreement at the special and annual meeting (or any adjournment or postponement of the special and annual meeting);
 
  •  the other party breaches any representation, warranty, covenant or agreement such that the terminating party’s closing conditions are not satisfied and the breach is either not reasonably capable of being cured or has not been cured prior to 15 days after notice of the breach; or
 
  •  the special committee or Mayor’s board of directors fails to recommend or withdraws, modifies or qualifies in any manner adverse to Birks its recommendation of the approval and adoption of the merger agreement, or the fairness opinion obtained from Houlihan Lokey is withdrawn, revoked, annulled or materially modified.
      Any waiver or determination to be made by Mayor’s with respect to the termination of the merger agreement requires the approval of the special committee.
      Effect of Termination. If the merger agreement is terminated as described above, the agreement will be void, and there will be no liability or obligation of Mayor’s or Birks or their respective officers and directors except as to prior breaches of the merger agreement, confidentiality, fees and expenses (including brokers’ and finders’ fees) described below.
      Fees and Expenses. All expenses incurred in connection with the merger agreement and the transactions contemplated by the merger agreement will be paid by the party incurring such expenses, whether or not the merger or any other transaction is consummated, except that Mayor’s and Birks will each

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pay one-half of all expenses relating to printing, filing and mailing the registration statement and this proxy statement/ prospectus and all SEC and other regulatory filing fees incurred in connection with the registration statement and this proxy statement/ prospectus; provided, however, that in the event the merger agreement is terminated by Mayor’s (i) upon the registration statement not being declared effective under the Securities Act of 1933 by December 31, 2005 for reasons unrelated to Mayor’s and its subsidiaries, or (ii) upon Birks Class A voting shares not being authorized for listing on the American Stock Exchange for reasons unrelated to Mayor’s and its subsidiaries, Birks will reimburse Mayor’s for all of Mayor’s expenses.
      Amendment. The merger agreement may be amended in writing by the parties by action taken or authorized by their respective boards of directors at any time before or after the approval and adoption of the merger agreement by Mayor’s stockholders. However, following that approval and adoption, no amendment may be made that by applicable law or in accordance with the rules of the American Stock Exchange requires further approval by such stockholders without first obtaining that further stockholder approval.
      Waiver. At any time prior to the effective time of the merger, either party to the merger agreement may, in writing, extend the time for the performance of any obligation or other act of any other party, waive any inaccuracy in the representations and warranties of any other party and waive compliance with any agreement of any other party or any condition to its own obligations.
General Provisions
      Non-Survival of Representations and Warranties. The representations, warranties and agreements in the merger agreement and in any certificate delivered pursuant the merger agreement shall terminate at the time the merger is effective, except that the agreements with respect to confidentiality and the general provisions will survive.
      Governing Law. The merger agreement is governed by Delaware law and the parties agreed to submit to the jurisdiction of the Delaware Chancery Court.

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COMPARISON OF STOCKHOLDER RIGHTS
      The rights and privileges of holders of Mayor’s common stock are currently governed principally by:
  •  the laws of Delaware, particularly the Delaware General Corporation Law, referred to in this proxy statement/ prospectus as the DGCL;
 
  •  Mayor’s Certificate of Incorporation, referred to in this proxy statement/ prospectus as Mayor’s charter or Mayor’s certificate of incorporation; and
 
  •  Mayor’s By-laws, referred to in this proxy statement/ prospectus as Mayor’s by-laws.
      As a result of the merger, holders of Mayor’s common stock who receive Birks Class A voting shares will have the rights and privileges of those shares governed principally by:
  •  the Canada Business Corporations Act, referred to in this proxy statement/ prospectus as the CBCA;
 
  •  Birks’ amended Articles of Amalgamation, which is referred to in this proxy statement/ prospectus as Birks’ amended charter; and
 
  •  Birks’ amended By-laws, which are referred to in this proxy statement/ prospectus as Birks’ amended by-laws.
      While the rights and privileges of shareholders of a corporation amalgamated under the CBCA such as Birks are, in many instances, comparable to those of stockholders of a Delaware corporation such as Mayor’s, there are material differences. The following is a summary of the material differences between the rights of holders of Mayor’s common stock and the rights of holders of Birks Class A voting shares, as of the date of this proxy statement/ prospectus. These differences arise principally from differences between the DGCL and the CBCA and between Mayor’s charter and by-laws and Birks’ amended charter and amended by-laws.
      This summary does not purport to be complete and is qualified in its entirety by reference to the DGCL and the CBCA and the charters and by-laws of Mayor’s and the amended charter and amended by-laws of Birks.
Classes and Series of Capital Stock
Mayor’s
      Under Mayor’s charter, Mayor’s may issue up to 50,000,000 shares of common stock, 5,000,000 shares of preferred stock and 1,000 shares of non-voting common stock. As of the date of this proxy statement/ prospectus, 36,991,592 shares of Mayor’s common stock and 15,050 shares of Mayor’s preferred stock were outstanding. As of the date of this proxy statement/ prospectus, no shares of Mayor’s non-voting preferred stock were issued and outstanding.
Birks
      Under Birks’ amended charter, Birks will be authorized to issue an unlimited number of Class A voting shares without nominal or par value, an unlimited number of Class B multiple voting shares without nominal or par value, and an unlimited number of preferred shares, issuable in one or more series, without nominal or par value. Upon consummation of the merger, approximately 3,491,474 Class A voting shares, 7,717,970 Class B multiple voting shares and no Birks preferred shares will be issued and outstanding. For a description of the different classes of shares Birks may issue, see “Description of Birks Capital Stock.”
Annual Meetings of Stockholders
Mayor’s
      Under the DGCL, if a corporation does not hold an annual meeting for the election of directors on the date, if any, designated in the corporation’s certificate of incorporation or by-laws, the directors must hold such a meeting as soon after that date as may be convenient. If a corporation fails to hold an annual meeting

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for a period of thirty days after the designated date, or, if no date is designated, for a period of thirteen months after the last annual meeting or written consent to elect directors in lieu of an annual meeting, the Delaware Court of Chancery may summarily order a meeting to be held upon application of any stockholder or director. The shares of stock represented at a meeting called by the Delaware Court of Chancery either in person or by proxy and entitled to vote at the meeting constitute a quorum for the purposes of the meeting, even if the corporation’s certificate of incorporation or by-laws provide for a different quorum requirement. The DGCL does not permit a stockholder to call an annual meeting other than by application to the Delaware Court of Chancery. Mayor’s by-laws provide that the annual meeting will be held in the third week of the month of May or at such other date, time and place designated by the board of directors.
Birks
      Under the CBCA, the directors of Birks must call an annual meeting of shareholders not later than 15 months after the last preceding annual meeting and not later than six months after the end of Birks’ financial year. Subject to certain provisions of the CBCA, the holders of not less than 5% of the issued and outstanding shares of Birks that carry the right to vote at the meeting sought to be held may request that the directors call an annual meeting. If the directors do not call the meeting within 21 days after receiving the requisition, any shareholder who signed such requisition may call the meeting. The CBCA gives holders a similar right to call a special meeting of shareholders, as described under the caption “Special Meetings of Stockholders” below. If for any reason it is impracticable to call a meeting or to conduct a meeting in the manner in which it is otherwise to be called or as prescribed by Birks’ amended by-laws or the CBCA, any director or shareholder entitled to vote at that meeting may apply to a court for an order calling the meeting and setting forth the manner to hold and conduct the meeting. The CBCA requires meetings of shareholders to be held in Canada unless the charter specifies a place outside of Canada where such meetings may be held. Birks’ amended charter provides that shareholders meetings can also be held in the greater metropolitan area of any city having a population of more than 80,000 inhabitants in the United States.
Special Meetings of Stockholders
Mayor’s
      Under the DGCL, special meetings of stockholders may be called only by the board of directors or other persons authorized by the certificate of incorporation or by-laws. Mayor’s by-laws permit only the following persons to call a special meeting (which meeting may be called at any time):
  •  the president; or
 
  •  the board of directors pursuant to a resolution approved by a majority of the board.
Birks
      Under the CBCA, special meetings of shareholders may be called at any time by the board of directors. Birks’ amended by-laws provide that special meetings may also be convened by order of the chairman of the board of directors, the president or a vice-president who is a director. In addition, subject to certain provisions of the CBCA, the holders of not less than 5% of the issued and outstanding shares of Birks that carry the right to vote at the meeting sought to be held may request that the directors call a meeting of shareholders for any purpose. If the directors do not call the meeting within 21 days after receiving such a requisition, any shareholder who signed the requisition requesting the directors to call the meeting may call the meeting. The CBCA also requires meetings of shareholders to be held in Canada, unless the charter specifies a place outside of Canada where such meeting may be held. Birks’ amended charter provides that shareholders meetings can also be held in the greater metropolitan area of any city having a population of more than 80,000 inhabitants in the United States.

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Quorum of Stockholders
Mayor’s
      Under the DGCL, a quorum consists of a majority of the shares entitled to vote present in person or represented by proxy, unless the certificate of incorporation or by-laws provide otherwise. Mayor’s by-laws provide that the presence of a majority of the shares entitled to vote constitutes a quorum.
Birks
      Under the CBCA, unless the corporation’s by-laws otherwise provide, a quorum of shareholders is present at a meeting of shareholders, irrespective of the number of persons actually present at the meeting, if the holders of a majority of the shares who are entitled to vote are represented in person or by proxy at the meeting. Birks’ amended by-laws provide that the quorum for the choice of a chairman of the meeting and for the adjournment of the meeting will be one person present and holding or representing by proxy at least one issued voting share of the corporation. For all other purposes, the quorum at any meeting of shareholders will be met if persons being not less than two in number and holding or representing by proxy at least 50% of the total voting rights attached to the issued and outstanding shares entitled to vote at such meeting are present.
Stockholder Action Without a Meeting
Mayor’s
      As permitted by the DGCL, Mayor’s charter prohibits Mayor’s stockholders from taking any action by written consent. As a result, all actions of Mayor’s stockholders are required to be taken at a duly called annual or special meeting.
Birks
      Under the CBCA, shareholder action may be taken without a meeting of shareholders by written resolution signed by all shareholders who would be entitled to vote on the matter at a meeting of shareholders except with respect to a meeting called for the purpose of (1) removing a director or the auditor from office or (2) electing or appointing a director or auditor following the resignation, removal or expiry of term of office of the director or auditor where, in either case, the director or auditor has submitted a written statement giving the reasons why he opposes the proposed action or resolution.
Stockholder Nominations and Proposals
Mayor’s
      Mayor’s by-laws contain provisions governing stockholder nominations of persons for election as directors as well as stockholder proposals to be considered at an annual or special meeting. Under Mayor’s by-laws, for nominations and other proposals to be properly brought before an annual meeting, a stockholder generally must give notice to the Secretary of Mayor’s at least 30 days in advance of an annual meeting and with respect to a special meeting, by the tenth day following the date notice of the special meeting is first given. Such notice must contain certain information. A stockholder proposal to be considered at a stockholder meeting must be received by the Secretary of Mayor’s between 60 and 90 days prior to an annual meeting and with respect to a special meeting, by the tenth day following the date notice of the special meeting is first given. The stockholder notice must contain a brief description of business desired to be brought to the meeting.
Birks
      Under the CBCA, shareholder proposals may be submitted only at annual meetings of shareholders. A shareholder entitled to vote at an annual meeting of shareholders and who holds (1) at least 1% of the total number of outstanding voting shares of Birks or (2) shares having a fair market value of at least $2,000, may

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submit to Birks notice of any matter that the shareholder proposes to raise at the meeting and discuss at the meeting any matter in respect of which the person would have been entitled to submit a proposal. Birks is not required to set out the proposal in its management proxy circular if, among other things, the proposal is not submitted to Birks at least 90 days before the anniversary date of Birks’ previous annual meeting of shareholders. A shareholder proposal may include nominations for the election of directors if the proposal is signed by the holders of not less than 5% of the issued and outstanding shares that carry the right to vote at the meeting to which the proposal is to be presented, but this requirement does not preclude nominations made at a meeting of shareholders.
Access to Corporate Records, Financial Statements and Related Matters
Mayor’s
      Under the DGCL, any stockholder may for any proper purpose, inspect a corporation’s stock ledger, a list of its stockholders and its other books and records, and may make copies of and extracts from the record. A stockholder may exercise this right only upon written demand under oath. The inspection must occur during regular business hours.
Birks
      Under the CBCA, a corporation is required to make available to its shareholders and creditors and their personal representatives, specified books and records during usual business hours of the corporation. These persons may take extracts from these books and records free of charge. Birks, shareholders or creditors and their personal representatives may also obtain a list of Birks’ shareholders by paying a reasonable fee and submitting an affidavit certifying, among other things, that the list will only be used for the purposes set out in the CBCA.
Charter Amendments
Mayor’s
      Under the DGCL, unless its certificate of incorporation otherwise provides, amendments to a corporation’s certificate of incorporation generally require the approval of the holders of a majority of the outstanding stock entitled to vote following approval of the amendment by the board of directors of the corporation. In addition, if an amendment would adversely affect certain rights of holders of a particular class of stock, the approval of a majority of the outstanding stock of that class is required. Mayor’s charter requires a greater stockholder vote for some amendments to its charter. The affirmative vote of the holders of at least 80% of the outstanding Mayor’s stock generally entitled to vote in the election of directors, is required to amend provisions of Mayor’s charter governing:
  •  the amendment of the by-laws;
 
  •  the prohibition of stockholder action by written consent;
 
  •  the board of directors and management of Mayor’s; and
 
  •  business combinations (except that to amend the business combination provision of the charter, the affirmative vote of holders of not less than two-thirds of the outstanding Mayor’s stock entitled to vote that are not related to the business combination is required).
Birks
      Under the CBCA, any amendment to a corporation’s charter generally requires approval by special resolution. Generally speaking, such special resolution must be passed by a vote of not less than two-thirds of the votes cast by shareholders who voted in respect of the resolution or signed by all the shareholders entitled to vote on the resolution. However, if an amendment affects certain rights of holders of a particular class or series of shares, the approval of two-thirds of the outstanding shares of that class or series is required.

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      Birks’ amended charter will prohibit any amendment to or alteration of Birks’ amended charter that would have an adverse effect on the holders of Birks Class A voting shares without (i) the consent of the majority of a committee of independent directors of Birks and (ii) the affirmative vote in favor of the approval of the amendment by the majority of the holders of Birks Class A voting shares (exclusive of any shares held by any related person (as defined in Birks’ amended charter) and its affiliates which is a party to the amendment or alteration) that cast a vote, in person or by proxy, at the annual or special meeting at which such amendment is considered. See “Description of Birks Capital Stock.”
By-Law Amendments
Mayor’s
      Under the DGCL, the power to adopt, amend or repeal by-laws is vested in the voting stockholders, although a corporation’s certificate of incorporation may also confer this power upon the board of directors to be shared with the stockholders. Mayor’s charter provides that the directors may adopt, amend or repeal Mayor’s by-laws, except so far as the by-laws otherwise provide and that any amendments made to the by-laws by the directors may be subsequently amended or repealed by the stockholders. The sections of the by-laws related to the calling of a special meeting, action by consent of stockholders, notice of agenda of stockholder meetings, the election of directors and indemnification insurance may not be amended or repealed without the affirmative vote of holders of at least 80% of the outstanding Mayor’s stock entitled to vote; provided, that Mayor’s continuing directors, by a two-thirds vote, may amend such provisions of the by-laws without the requirements of a shareholder vote.
Birks
      The CBCA provides that unless a corporation’s charter or by-laws otherwise provide, the directors may, by resolution, make, amend or repeal any by-laws that regulate the business or affairs of the corporation. Where the directors make, amend or repeal a by-law, they are required under the CBCA to submit the by-law, amendment or repeal to the shareholders at the next meeting of shareholders, and the shareholders may confirm, reject or amend the by-law, amendment or repeal by an ordinary resolution. An ordinary resolution is a resolution passed by a majority of the votes cast by shareholders who voted in respect of the resolution. A by-law, or an amendment or a repeal of a by-law, is effective from the date of the resolution of the directors until it is confirmed, amended or rejected by the shareholders.
      Birks’ amended charter prohibits any amendment to or alteration of Birks’ by-laws that would have an adverse effect on the holders of Birks Class A voting shares without (i) the consent of the majority of a committee of independent directors of Birks and (ii) the affirmative vote in favor of the approval of the amendment by the majority of the holders of Birks Class A voting shares (exclusive of any shares held by any related person (as defined in Birks’ amended charter) and its affiliates which is a party to the amendment or alteration) that cast a vote, in person or by proxy, at the annual or special meeting at which such amendment is considered. See “Description of Birks Capital Stock.”
Vote on Sale or Lease of Assets
Mayor’s
      Under the DGCL, Mayor’s board may, if authorized by a resolution adopted by the holders of a majority of the outstanding shares of Mayor’s stock entitled to vote, sell, lease or exchange all or substantially all of its property and assets.
Birks
      Under the CBCA, the sale of all or substantially all the assets of a corporation other than in the ordinary course of business requires the approval of the shareholders by special resolution. This resolution must be passed by a vote of not less than two-thirds of the votes cast by shareholders who voted in respect of the resolution, each share carrying the right to vote, whether or not it otherwise carries the right to vote. The

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holders of each class or series of shares which is affected differently by the transaction from the shares of any other class or series are entitled to vote separately as a class or series.
Vote on Extraordinary Corporate Actions
Mayor’s
      Under the DGCL, mergers and business combinations require the approval of the holders of at least a majority of the outstanding stock of the corporation entitled to vote on the transaction unless a greater percentage is required by the corporation’s certificate of incorporation. However, unless required by its certificate of incorporation, approval is not required by the holders of a corporation surviving a merger if:
  •  the merger will not result in the issuance of shares representing more than 20% of its common stock outstanding immediately prior to the merger;
 
  •  each share of its stock outstanding prior to the merger will be an identical share of stock following the merger; and
 
  •  the merger agreement does not amend in any respect its certificate of incorporation.
      Additionally, stockholder approval is not required for either the acquired or, in most cases, the acquiring corporation in a merger if the corporation surviving the merger is at least the 90% parent of the acquired corporation. If the 90% parent is not the surviving corporation, however, the otherwise required vote of at least a majority of the parent’s outstanding stock entitled to vote is required to approve the merger. No vote of the holders of the subsidiary’s outstanding stock is required in these circumstances. In addition, unless required by its certificate of incorporation, approval of the holders of a corporation will not be required to approve a holding company reorganization of the corporation pursuant to the merger of that corporation with or into a single direct or indirect wholly-owned subsidiary of that corporation, if the merger complies with certain provisions of the DGCL applicable to “holding company” mergers.
      Mayor’s charter provides that any business combination, as defined in Mayor’s charter, be approved by the affirmative vote of holders of not less than two-thirds of the outstanding Mayor’s stock entitled to vote that are not related to the business combination. Such stockholders vote is not required if the business combination is approved by not less than two-thirds of Mayor’s continuing directors and certain other conditions are met. Because Birks is not deemed to be a related person, as defined in Mayor’s charter, the business combination provision does not apply to the merger.
Birks
      Under the CBCA, certain extraordinary corporate actions, such as certain amalgamations, continuances, and sales, leases or exchanges of all or substantially all the property of a corporation other than in the ordinary course of business, and other extraordinary corporate actions such as liquidations, dissolutions and (if not ordered by a court) arrangements, are required to be approved by special resolution. A special resolution is a resolution passed at a meeting by not less than two-thirds of the votes cast by the shareholders who voted in respect of the resolution. In certain cases, a special resolution to approve an extraordinary corporate action is also required to be approved separately by the holders of a class or series of shares, including in certain cases a class or series of shares not otherwise carrying voting rights.
      Additionally, Birks’ amended charter prohibits any business combination, as defined in such charter, unless holders of Birks Class A voting shares have the right to receive the same consideration, on a per share basis, whether cash, non-cash or some combination thereof, as that to be received by the holders of Class B multiple voting shares in connection with such transaction and to participate in the transaction on the same terms as the holders of Class B multiple voting shares in all other material respects. See “Description of Birks Capital Stock.”

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Preemptive Rights
Mayor’s
      The DGCL provides that security holders of a corporation incorporated after July 3, 1967 only have preemptive rights if such rights are specifically provided in the corporation’s certificate of incorporation. Mayor’s charter does not provide for preemptive rights.
Birks
      The CBCA provides that shareholders may have a preemptive right if such a right is specifically provided in the corporation’s charter. Birks’ amended charter does not provide for preemptive rights.
Dividends
Mayor’s
      Under the DGCL, subject to any restriction contained in a corporation’s certificate of incorporation, the board of directors may declare, and the corporation may pay, dividends upon the shares of its capital stock either:
  •  out of “surplus”; or
 
  •  if there is no surplus, out of the net profits for the fiscal year in which the dividend is declared and/or the preceding fiscal year, unless net assets are less than the capital represented by all outstanding preferred stock.
      “Surplus” is defined as the excess of the net assets of the corporation over the amount determined to be the capital of the corporation by the board of directors. The capital of the corporation cannot be less than the aggregate par value of all issued shares of capital stock. Net assets equals total assets minus total liabilities. Mayor’s charter does not alter these provisions of the DGCL.
Birks
      Under the CBCA, a corporation may declare or pay a dividend unless there are reasonable grounds for believing that the corporation is or would be, after payment of the dividend, unable to pay its liabilities as they become due or the realizable value of the corporation’s assets would, as a result of the payment of the dividend, be less than the aggregate of its liabilities and stated capital. Additionally, Birks’ amended charter provides that holders of each class of common share, including holders of the Birks Class A voting shares and the Class B multiple voting shares, will have the right to receive the same dividends.
Appraisal and Dissent Rights
Mayor’s
      Stockholders of a Delaware corporation who dissent from a merger or consolidation of the corporation are entitled to appraisal rights in certain circumstances. Appraisal rights entitle the holder to receive in cash the fair value of his or her shares as appraised by the Delaware Chancery Court. However, stockholders do not have appraisal rights if the shares of stock they hold, at the record date for determination of stockholders entitled to vote at the meeting of stockholders to act upon the merger or consolidation, or on the record date with respect to action by written consent, are either:
  •  listed on a national securities exchange or designated as a Nasdaq National Market security; or
 
  •  held of record by more than 2,000 stockholders.

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      Those stockholders, however, will have appraisal rights if the merger agreement requires that they receive for their shares of stock anything other than:
  •  stock of the surviving corporation;
 
  •  stock of another corporation which is either listed on a national securities exchange or designated as a Nasdaq National Market security or held of record by more than 2,000 stockholders;
 
  •  cash in lieu of fractional shares; or
 
  •  some combination of the above.
      Mayor’s charter and Mayor’s by-laws do not contain any additional provisions relating to dissenters’ rights of appraisal.
Birks
      The CBCA provides that shareholders of a corporation are entitled to vote on certain matters, to exercise dissent rights and to be paid the fair value of their shares in connection therewith. The matters giving rights to dissent rights include:
  •  any amalgamation with another corporation (other than with certain affiliated corporations);
 
  •  an amendment to a corporation’s charter to add, change or remove any provisions restricting the issue transfer or ownership of shares;
 
  •  an amendment to a corporation’s charter to add, change or remove any restriction upon the business or businesses that such corporation may carry on;
 
  •  a continuance under the laws of another jurisdiction;
 
  •  a sale, lease or exchange of all or substantially all the property of a corporation other than in the ordinary course of business;
 
  •  a going-private transaction or a squeeze-out transaction;
 
  •  a court order permitting a shareholder to dissent in connection with an application to the court for an order approving an arrangement proposed by a corporation; or
 
  •  certain amendments to a corporation’s charter that require a separate class or series vote, provided that a shareholder is not entitled to dissent if an amendment to a company’s charter is effected by a court order approving a reorganization or by a court order made in connection with an action for an oppression remedy.
      Under the CBCA, a shareholder may, in addition to exercising dissent rights, seek an oppression remedy for any act or omission of a corporation which is oppressive, unfairly prejudicial to or that unfairly disregards a shareholder’s interests.
Stock Repurchases
Mayor’s
      Under the DGCL, a corporation may not purchase or redeem its shares of capital stock when the capital of the corporation is impaired or if the purchase or redemption would cause any impairment of the capital of the corporation, provided that a corporation may purchase or redeem out of capital any of its own preferred shares (or any of its own shares if no preferred shares are outstanding) if the shares will be retired upon acquisition, the capital of the corporation will be reduced and the remaining assets of the corporation will be at least equal to its debts. Under the DGCL, a corporation may hold its own stock in treasury.

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Birks
      Under the CBCA, a corporation may acquire its own shares unless there are reasonable grounds for believing that the corporation is or would be, after payment for such shares, unable to pay its liabilities as they become due or if the realizable value of the corporation’s assets would, as a result of the payment for such shares, be less than the aggregate of its liabilities and stated capital. Under the CBCA, a corporation that acquires its own shares must cancel such shares and must deduct from its stated capital account an amount equal to the stated capital attributable to the repurchased shares.
Number and Qualification of Directors
Mayor’s
      The DGCL provides that the minimum number of directors is one. The number of directors is fixed by or in the manner provided in the by-laws, unless the certificate of incorporation fixes the number of directors. If the certificate of incorporation fixes the number of directors, a change in the number may only be made by amendment to the certificate of incorporation. Mayor’s by-laws provide that Mayor’s must have at least 3 directors but not more than 13, but that the exact number of directors is to be fixed by the majority of Mayor’s board then in office. Mayor’s charter and Mayor’s by-laws establish a classified board, with each class being as nearly equal in number as possible. There are three staggered classes of directors with each class serving a three-year term.
Birks
      The CBCA requires that a corporation whose securities are publicly traded have at least three directors, at least two of whom are not officers or employees of such corporation or any of its affiliates. In addition, the CBCA requires that at least 25% of the directors of a corporation be resident Canadians. Birks’ amended charter and amended by-laws are consistent with those requirements.
      Under Birks’ amended charter, the minimum number of directors is three and the maximum number of directors is fifteen. Birks’ amended charter provides that a director’s term of office is from the date of the meeting at which he is elected or appointed until the next annual meeting following his election or nomination.
Filling Vacancies on the Board of Directors
Mayor’s
      The DGCL provides that vacancies in the board of directors and newly created directorships may be filled by a majority of the directors then in office, although less than a quorum, or by a sole remaining director, unless otherwise provided in the certificate of incorporation or by-laws. If the certificate of incorporation directs that a particular class of stock is to elect one or more directors, however, vacancies or newly created directorships of that class may be filled only by a majority of the directors elected to the class then in office, or by a sole remaining director elected to that class. If, at the time of filling any vacancy or newly created directorship, the directors then in office constitute less than a majority of the entire board, the Delaware Court of Chancery may, upon application of stockholders holding at least 10% of the outstanding shares having the right to vote for these directors, order an election to be held to fill any vacancy or newly created directorship or to replace the directors chosen by the directors then in office. Mayor’s charter provides that vacancies and newly created directorships may be filled by a majority of the remaining directors then in office, even though less than a quorum, subject to the right of stockholders to fill a vacancy that has arisen as a result of the removal of the director for cause pursuant to a stockholder vote. See “— Removal of Directors” below. A director elected to fill a vacancy will hold office for the unexpired term of that director’s predecessor. A director elected to fill a newly created directorship will hold office for the remainder of the term of the class to which the director is elected.

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Birks
      Under the CBCA, a quorum of directors may appoint one or more directors to fill a vacancy among the directors (except a vacancy resulting from an increase in the number or the minimum or maximum number of directors or a failure to elect the number or minimum number of directors provided for in the articles) and any director so appointed will hold office for the unexpired term of the director’s predecessor in office. Under Birks’ amended by-laws, a quorum of directors may appoint a qualified person to fill a vacancy for the remainder of the term, except a vacancy resulting from the fixing, in the articles, of a number of directors that is higher than the number of directors in office at the time of the amendment to the articles, from a subsequent increase of such fixed number or from a failure of the shareholders to elect the number or minimum number of directors specified in the articles.
Removal of Directors
Mayor’s
      Under the DGCL, directors generally may be removed, with or without cause, by a majority of the stockholders entitled to vote at an election of directors. However, unless the certificate of incorporation otherwise provides, if the board of directors is classified, stockholders are only able to remove directors for cause.
      The certificate of incorporation of Mayor’s permits the holders of a majority of the combined voting power of the then outstanding stock of Mayor’s entitled to vote generally in the election of directors to remove a director for cause only.
Birks
      Under the CBCA, the shareholders of Birks may by ordinary resolution at a special meeting remove any director or directors from office. This resolution must be passed by a vote of not less than a majority of the votes cast by shareholders who voted in respect of the resolution.
Transactions with Directors and Officers
Mayor’s
      Under the DGCL, no contract or transaction between a corporation and one or more of its directors or officers, or between a corporation and any other entity of which one or more of its directors or officers are directors or officers, or in which one or more of its directors or officers have a financial interest, is void or voidable solely because of that relationship or because that director or officer participates in the authorization of the contract or transaction, if:
  •  the material facts regarding the director’s or officer’s relationship or interest with respect to the contract or transaction are disclosed to or known by the board of directors and a majority of the disinterested directors authorize the contract or transaction in good faith, even though the disinterested directors are less than a quorum;
 
  •  the material facts regarding the director’s or officer’s relationship or interest and the contract or transaction are disclosed to or known by the stockholders entitled to vote on the contract or transaction and the contract or transaction is specifically approved in good faith by the stockholders; or
 
  •  the contract or transaction is fair to the corporation as of the time it is authorized, approved or ratified by the board of directors or the stockholders.
Birks
      Under the CBCA, no material contract between Birks and one or more of its directors or officers or between Birks and another entity of which a director or officer of Birks is a director or officer or in which

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one or more of its directors or officers has a material interest, is void or voidable as a result of that relationship or because that director is present at or is counted to determine the presence of a quorum at a meeting of directors or a committee of directors that authorized the material contract if:
  •  the director or officer disclosed his interest;
 
  •  the contract was approved by the directors; and
 
  •  the contract was reasonable and fair to Birks at the time the contract was approved.
      Additionally, Birks’ amended charter and Birks’ amended by-laws prohibit certain related party transactions without the approval of an independent committee of directors and, in some cases, approval of the holders of the Birks Class A voting shares.
Director and Officer Liability and Indemnification
Mayor’s
      The DGCL allows a Delaware corporation to include a provision in its certificate of incorporation limiting or eliminating the liability of directors to the corporation or its stockholders for monetary damages for a breach of their fiduciary duty as directors, except for:
  •  breaches of duty of loyalty;
 
  •  acts or omissions not in good faith or involving intentional misconduct or knowing violations of law;
 
  •  the payment of unlawful dividends, stock repurchases or redemptions; or
 
  •  any transaction in which the director received an improper personal benefit.
      Mayor’s by-laws provides that Mayor’s will, to the fullest extent permitted by law, indemnify any person that is threatened or made a party to any action by reason of the fact that such person is or was a director or officer of Mayor’s. Mayor’s charter provides that, to the fullest extent permitted by law, a director shall not be personally liable to Mayor’s or Mayor’s stockholders for a breach of fiduciary duty.
      Delaware corporations may also indemnify directors, officers, employees and agents. Under the DGCL, a corporation may indemnify a director, officer, employee or agent for fines, judgments or settlements, as well as expenses, in the context of third-party civil actions, so long as that person acted in good faith and in a manner that person reasonably believed to be in or not opposed to the best interest of the corporation. In a criminal action, a corporation may provide indemnification if that person, in addition, had no reasonable cause to believe the conduct was unlawful. In the context of derivative actions or other actions by or in right of the corporation, the corporation may provide indemnification for expenses only, except that if an officer, director, employee or agent is adjudged liable to the corporation, payment of expenses is not allowable unless a court deems the award of expenses appropriate. The foregoing determinations regarding indemnification are to be made, unless otherwise ordered by a court, by the majority vote of disinterested directors, even if less than a quorum, or a committee of the disinterested directors or, if there are no disinterested directors, or if the disinterested directors so direct, by independent legal counsel or by the stockholders. The DGCL mandates indemnification for expenses incurred by an officer or director in connection with a successful defense, on the merits or otherwise, of a proceeding against that person for actions in his or her capacity as an officer or director of the corporation. A corporation may advance defense expenses; however, a director or officer to whom such expenses are advanced must undertake to reimburse the corporation for those expenses if it is ultimately determined that the person is not entitled to indemnification.
      The DGCL expressly authorizes Delaware corporations to purchase and maintain insurance against liability for its directors and officers. The insurance may be purchased for any officer, director, employee or agent, even if that individual may otherwise be indemnified by the corporation. The DGCL also allows for the advance payment of an indemnified person’s expenses prior to the final disposition of an action, provided that, in the case of a current director or officer, such person undertakes to repay any such amount advanced if

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it is later determined that such person is not entitled to indemnification with regard to the action for which the expenses were advanced.
Birks
      Under the CBCA, a corporation may not, by contract, resolution or by-law, limit the liability of its directors for breaches of their fiduciary duties. However, the corporation may indemnify a director or officer, a former director or officer or a person who acts or acted at the corporation’s request as a director or officer of an entity of which the corporation is or was a shareholder or creditor, and his or her heirs and legal representatives, against all costs, charges and expenses, including an amount paid to settle an action or satisfy a judgment, reasonably incurred by him or her because of any civil, criminal or administrative action or proceeding to which he or she is made a party by reason of being or having been a director or officer of the corporation or the entity, if:
        (1) that person acted honestly and in good faith with a view to the best interests of the corporation; and
 
        (2) in the case of a criminal or administrative action or proceeding that is enforced by a monetary penalty, that person had reasonable grounds for believing that his or her conduct was lawful.
      These individuals are entitled to indemnity from the corporation if the person was substantially successful on the merits of his or her defense of the action or proceeding and fulfilled the conditions set out in (1) and (2) above. A corporation may, with the approval of a court, also indemnify that person regarding an action by or on behalf of the corporation or entity to procure a judgment in its favor, to which the person is made a party by reason of being or having been a director or officer of the corporation or entity, if he or she fulfills the conditions set out in (1) and (2) above.
      Birks’ amended by-laws provide for indemnification of directors and officers to the fullest extent authorized by the CBCA.
      The CBCA does not expressly provide for advance payment of an indemnified person’s expenses. However, such advance payment is permitted provided that the individual must repay the money received if it does not fulfill the conditions set out in (1) and (2) above.
Fiduciary Duties of Directors
Mayor’s
      Directors of corporations incorporated or organized under the DGCL have fiduciary obligations to the corporation and its shareholders. Pursuant to these fiduciary obligations, the directors must act in accordance with the so-called duties of “due care” and “loyalty”. Under the DGCL, the duty of care requires that the directors act in an informed and deliberative manner and that they inform themselves, prior to making a business decision, of all material information reasonably available to them. The duty of loyalty may be summarized as the duty to act in good faith in a manner that the directors reasonably believe to be in the best interests of the corporation and its shareholders.
Birks
      Directors of corporations governed by the CBCA have fiduciary obligations to the corporation. Under the CBCA, directors of a corporation must act honestly and in good faith with a view to the best interests of the corporation, and must exercise the care, diligence and skill that a reasonably prudent person would exercise in comparable circumstances.

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Derivative Action
Mayor’s
      A stockholder may bring a derivative action in Delaware on behalf of the corporation. The DGCL requires a stockholder to state in the complaint that he or she was a stockholder of the corporation at the time of the transaction of which he or she complains. To bring a derivative action, a stockholder must first make a demand on the corporation that it bring suit and the demand must be refused, unless the stockholder can show that the demand would have been futile.
Birks
      Under the CBCA, a person may apply to the applicable court for leave to bring an action in the name of and on behalf of a corporation or any subsidiary, or to intervene in an existing action to which the corporation or a subsidiary is a party, for the purpose of prosecuting, defending or discontinuing the action on behalf of the corporation or the subsidiary. Under the CBCA, no action may be brought and no intervention in an action may be made unless the court is satisfied that:
  •  the complainant has given reasonable notice to the directors of the corporation or its subsidiary of the person’s intention to apply to the court if the directors of the corporation or its subsidiary do not bring, diligently prosecute or defend or discontinue the action;
 
  •  the person is acting in good faith; and
 
  •  it appears to be in the interests of the corporation or its subsidiary that the action be brought, prosecuted, defended or discontinued.
      Under the CBCA, in connection with a derivative action, the court may make any order it thinks fit, including an order requiring a corporation or its subsidiary to pay reasonable legal fees incurred by the person in connection with the action.
Oppression Remedy
Mayor’s
      The DGCL does not provide an oppression remedy.
Birks
      The CBCA provides an oppression remedy that enables the court to make any order, both interim and final, to rectify the matters complained of if the court is satisfied upon application by a complainant, as defined below, that:
        (1) any act or omission of a corporation or an affiliate effects a result;
 
        (2) the business or affairs of a corporation or an affiliate are or have been carried on or conducted in a manner; or
 
        (3) the powers of the directors of a corporation or an affiliate are or have been exercised in a manner;
that is oppressive or unfairly prejudicial to or that unfairly disregards the interest of any security holder, creditor, director or officer of such corporation.

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      A complainant who may apply to a court for an order granting an oppression remedy includes:
        (1) a present or former registered holder or beneficial owner of securities of a corporation or any of its affiliates;
 
        (2) a present or former officer or director of a corporation or any of its affiliates;
 
        (3) a director under the CBCA; and
 
        (4) any other person who in the discretion of the court is a proper person to make such application.
      The oppression remedy provides the court with an extremely broad and flexible jurisdiction to intervene in corporate affairs to protect “reasonable expectations” of shareholders and other complainants. While conduct which is in breach of fiduciary duties of directors or that is contrary to the legal right of a complainant will normally trigger the court’s jurisdiction under the oppression remedy, the exercise of that jurisdiction does not depend on a finding of a breach of such legal and equitable rights. Furthermore, the court may order a company to pay the interim expenses of a complainant seeking an oppression remedy, but the complainant may be held accountable for such interim costs on final disposition of the complaint, as in the case of a derivative action.
Anti-Takeover and Ownership Provisions
Mayor’s
      Section 203 of the DGCL restricts the ability of an “interested stockholder” of a corporation to merge with or enter into other business combinations with the corporation for a period of three years after becoming an “interested stockholder.” A person is generally deemed to be an “interested stockholder” upon acquiring 15% or more of the outstanding voting stock of the corporation.
      However, Section 203 does not apply, if, among other things, the corporation, by action of its board of directors, adopted within ninety days following the enactment of Section 203 an amendment to its by-laws expressly electing not to be governed by the statute.
      Mayor’s by-laws contain a provision expressly electing not to be governed by Section 203.
Birks
      The CBCA does not contain a comparable provision to Section 203 of the DGCL with respect to business combinations.
      Birks’ amended charter prohibits business combinations with any “related person” without (i) the consent of the majority of a committee of independent directors of Birks and (ii) the affirmative vote in favor of the approval of the business combination by the majority of the holders of Birks Class A voting shares (exclusive of any shares held by any person and its affiliates which equal twenty percent or more of the total Class A voting shares outstanding) that cast a vote, in person or by proxy, at the annual or special meeting at which such business combination is considered. “Related person” means any person that, together with its affiliates and associates, beneficially owns more than 20% or more of the total voting rights attached to Birks Class A voting shares and Class B multiple voting shares issued and outstanding. See “Description of Birks’ Capital Stock.”
Voluntary Dissolution
Mayor’s
      Under the DGCL, the dissolution of a corporation without action by the board of directors requires the written consent of stockholders holding 100% of the total voting power of the corporation. However, if the

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dissolution is approved by the board of directors, it need only then be approved by the holders of a majority of the outstanding stock of the corporation entitled to vote on the dissolution.
Birks
      Under the CBCA, the directors may propose, or a shareholder who is entitled to vote at an annual meeting of shareholders of Birks may make a proposal in accordance with the shareholder proposal requirements of the CBCA for, the voluntary liquidation and dissolution of Birks. A voluntary dissolution of Birks would require approval by special resolution of the holders of each class of shares of Birks, whether or not they are otherwise entitled to vote. A special resolution is a resolution passed at a meeting by not less than two-thirds of the votes cast by the shareholders who voted in respect of the resolution.
Foreign Private Issuer Status
      As a “foreign private issuer” Birks is exempt from rules under the Exchange Act that impose certain disclosure and procedural requirements for proxy solicitations under Section 14 of the Exchange Act. In addition, Birks’ officers, directors and principal shareholders will be exempt from the reporting and “short-swing” profit recovery provisions of Section 16 of the Exchange Act and the rules under the Exchange Act with respect to their purchases and sales of Birks Class A voting shares. Moreover, Birks will not be required to file periodic reports and financial statements with the SEC as frequently or as promptly as U.S. companies whose securities are registered under the Exchange Act; nor will it be required to comply with Regulation FD, which restricts the selective disclosure of material information. Accordingly, there may be less information concerning Birks publicly available than there is for U.S. public companies such as Mayor’s.

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SELECTED HISTORICAL FINANCIAL DATA OF BIRKS
      The following financial data as of March 26, 2005 and March 27, 2004, and for each of the three years ended March 26, 2005, March 27, 2004, and March 29, 2003 have been derived from Birks’ audited consolidated financial statements, which are included elsewhere in this proxy statement/ prospectus. The following financial data as of March 29, 2003, March 30, 2002 and March 31, 2001 and for each of the two years ended March 30, 2002 and March 31, 2001 have been derived from Birks’ audited consolidated financial statements not included in this proxy statement/ prospectus. The historical results included below and elsewhere in this proxy statement/ prospectus are not necessarily indicative of the future performance of Birks.
      Birks acquired approximately 72% of the voting control in Mayor’s on August 20, 2002. Since that date, the results of Mayor’s have been consolidated in Birks’ financial statements. Specifically, Birks’ results of operations for the periods after the acquisition of Mayor’s include Mayor’s revenues and expenses, while Mayor’s net losses have been allocated between Birks and the minority stockholders of Mayor’s based on their residual equity interests in Mayor’s. As a result, Birks’ results in prior periods are not directly comparable.
      The data presented below are only a summary and should be read in conjunction with the audited financial statements of Birks, including the notes thereto, included elsewhere in this proxy statement/ prospectus. You should also read the following summary data in conjunction with “Management’s Discussion and Analysis of the Financial Condition and Results of Operations of Birks” included elsewhere in this proxy statement/ prospectus.
      The following selected historical financial data of Birks have been prepared in accordance with generally accepted accounting principles in the United States, referred to in this proxy statement/ prospectus as U.S. GAAP, and are expressed in U.S. dollars.
                                         
    Year Ended   Year Ended   Year Ended   Year Ended   Year Ended
    March 26,   March 27,   March 29,   March 30,   March 31,
Income Statement Data   2005   2004   2003   2002   2001
                     
    (Amounts in thousands of dollars except per share data)
Net sales
  $ 239,301     $ 216,256     $ 151,312     $ 75,848     $ 81,123  
Cost of sales
    130,037       118,861       83,698       36,810       40,251  
                               
Gross profit
    109,264       97,395       67,614       39,038       40,872  
Selling, general and administrative expenses (including non-cash compensation expense)
    95,764       93,638       63,890       34,787       35,298  
Depreciation and amortization
    4,749       4,312       3,256       2,894       2,844  
Other items
    (1,181 )     338       (210 )           (4 )
                               
Total operating expenses
    99,332       98,288       66,936       37,681       38,138  
                               
Operating income (loss)
    9,932       (893 )     678       1,357       2,734  
Interest on long-term debt
    2,906       2,858       2,448       1,475       1,287  
Interest and other financial costs
    5,759       5,312       3,486       2,307       2,750  
(Gain) loss on sale of Mayor’s common shares
    (232 )     176                    
Loss on disposal of Mayor’s warrants
    332       334       312              
Interest and other income
          (184 )     (389 )            
                               
Income (loss) from continuing operations before income tax, minority interest, discontinued operations and extraordinary item
    1,167       (9,389 )     (5,179 )     (2,425 )     (1,303 )
Income tax benefit
                991              
                               
Income (loss) from continuing operations before minority interest, discontinued operations and extraordinary item
    1,167       (9,389 )     (4,188 )     (2,425 )     (1,303 )
Minority interest in loss of subsidiary(1)
          7,175       8,071              
                               

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    Year Ended   Year Ended   Year Ended   Year Ended   Year Ended
    March 26,   March 27,   March 29,   March 30,   March 31,
Income Statement Data   2005   2004   2003   2002   2001
                     
    (Amounts in thousands of dollars except per share data)
Income (loss) from continuing operations before discontinued operations and extraordinary item
    1,167       (2,214 )     3,883       (2,425 )     (1,303 )
Loss from discontinued operations, net of income tax of nil(2)
                (828 )            
                               
Income (loss) before extraordinary item
    1,167       (2,214 )     3,055       (2,425 )     (1,303 )
Extraordinary gain, net of income tax of nil(3)
                9,042              
                               
Net income (loss) attributable to common stockholders
  $ 1,167     $ (2,214 )   $ 12,097     $ (2,425 )   $ (1,303 )
                               
Net income (loss) per common share
  $ 0.16     $ (0.35 )   $ 2.05     $ (0.38 )   $ (0.21 )
                               
Net income (loss) from continuing operations per common share
  $ 0.16     $ (0.35 )   $ 1.92     $ (0.38 )   $ (0.21 )
                               
Net income (loss) per common share — diluted
  $ 0.13     $ (0.35 )   $ 1.28     $ (0.38 )   $ (0.21 )
                               
Weighted average common shares outstanding
    7,298,544       6,313,308       6,313,308       6,313,381       6,313,558  
                               
Weighted average common shares outstanding — diluted
    9,614,508       6,313,308       9,502,564       6,313,381       6,313,558  
                               
Dividends per share
                             
                                         
    As at   As at   As at   As at   As at
    March 26,   March 27,   March 29,   March 30,   March 31,
    2005   2004   2003   2002   2001
                     
Working capital
  $ 35,056     $ 34,730     $ 37,717     $ (1,114 )   $ 524  
Total assets
  $ 199,721     $ 193,380     $ 171,146     $ 67,826     $ 63,826  
Bank indebtedness
  $ 74,254     $ 70,262     $ 58,086     $ 28,002     $ 26,554  
Stockholders’ equity
  $ 40,198     $ 32,187     $ 29,327     $ 7,554     $ 9,858  
 
(1)  Minority interest in loss of subsidiaries relates to the allocation of Mayor’s net income or loss to the minority stockholders of Mayor’s based on their common stock ownership.
 
(2)  The loss from discontinued operations for fiscal 2002 relates to the discontinued operations of the store at Tysons Galleria in McLean, Virginia which was closed in March 2003. Costs related to the discontinued operation include operating losses, costs to exit the lease, write-off of fixed assets and severance costs offset by the write-off of deferred revenue from landlord inducements. The net assets of the store are not significant.
 
(3)  The extraordinary gain for fiscal 2002 relates to the acquisition of Mayor’s. Specifically, on August 20, 2002, Birks made an investment of $15.05 million in Mayor’s. The investment consisted of 15,050 shares of Mayor’s preferred stock, originally convertible into 3,333.33 shares of common stock for each preferred share with an allocated fair value of $11.2 million at the acquisition date. Birks also received 37,273,787 warrants to purchase shares of common stock, one-third at $0.30, one-third at $0.35 and one-third at $0.40. A fair value of $3.8 million has been allocated to the warrants. At the investment date the conversion of these preferred shares would have given Birks a 71.9% equity interest in the common stock of Mayor’s. The excess of the fair value assigned to the preferred shares over 71.9% of the net book value of Mayor’s, net of the fair value assigned to the warrants, amounting to $21.2 million has been determined to be negative goodwill. The negative goodwill has been accounted for by reducing property and equipment by $12.2 million with the balance of $9.0 million recorded as an extraordinary gain.

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UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
FINANCIAL INFORMATION OF BIRKS
      The following unaudited pro forma condensed consolidated financial statements are presented to illustrate the effects of the merger on the results of operations and financial position of Birks had the merger been completed at an earlier date. The merger will result from Birks acquiring the minority interest of Mayor’s through the issuance of Birks Class A voting common shares. The unaudited pro forma condensed consolidated statement of operations for fiscal 2004 reflects adjustments as if the merger had occurred on March 28, 2004. The unaudited pro forma condensed consolidated balance sheet as of March 26, 2005 gives effect to the merger as if it had occurred on March 26, 2005.
      The unaudited pro forma condensed consolidated balance sheet gives effect to the following transactions and events:
  •  the issuance of Birks Class A voting shares in exchange for all outstanding minority-held Mayor’s common stock;
 
  •  the allocation of the purchase price, including transaction costs incurred by Birks and the value of Birks Class A voting shares to be issued to Mayor’s stockholders, to the assets acquired and liabilities assumed based on a preliminary estimate of their respective fair values at March 26, 2005;
 
  •  the issuance of Birks options and warrants to purchase Birks Class A voting shares in exchange for the outstanding Mayor’s options and warrants to purchase Mayor’s common stock other than those warrants held by Birks;
 
  •  the accrual of and adjustment to Birks’ accumulated deficit for the estimated transaction costs that will be incurred by Mayor’s subsequent to March 26, 2005 in order to complete the merger, which are required to be expensed as incurred in accordance with SFAS No. 141 “Business Combinations” ;
 
  •  the execution of the condition of the merger that all of the issued and outstanding Series A preferred shares of Birks and $5,000,000 aggregate principal amount of convertible notes of Birks be converted into Birks Class A voting shares and Birks Class B multiple voting shares; and
 
  •  the elimination of the Mayor’s minority interest in Birks’ consolidated financial statements.
      The unaudited pro forma condensed consolidated statement of operations gives effect to the following transactions and events for fiscal 2004:
  •  recognition of amortization expense related to the fair value of the identifiable intangible assets acquired;
 
  •  reversal of fees and other costs related to the transaction incurred and expensed by Mayor’s during the year ended March 26, 2005, as those costs would have been incurred in the prior period in accordance with the pro forma assumptions;
 
  •  recognition of compensation expense related to the vesting of options to purchase Birks Class A voting shares that will be exchanged for outstanding Mayor’s options to purchase Mayor’s common stock as a condition of the merger;
 
  •  recognition of incremental interest expense due to borrowing from the Birks’ and Mayor’s credit facilities to fund the fees and other costs related to the merger; and
 
  •  reversal of interest expense and foreign exchange gain related to the secured convertible notes of Birks converted into capital stock of Birks.
      Birks’ acquisition of the Mayor’s minority interest will be accounted for using the purchase method of accounting. Accordingly, the purchase price will be allocated to the acquired portion of the estimated fair value of identifiable net assets. Any excess purchase price remaining after this allocation will be accounted for as goodwill.

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      The financial effects of the merger presented in the unaudited pro forma condensed consolidated financial statements are not necessarily indicative of either the financial position or results of operations that would have been obtained had the merger actually occurred on the dates set forth above, nor are they necessarily indicative of the results of future operations. The unaudited pro forma condensed consolidated statement of operations does not reflect any adjustments for nonrecurring items or operating synergies as a result of the merger. In addition, pro forma adjustments are based on certain assumptions and other information that are subject to change as additional information becomes available. Accordingly, the adjustments included in Birks’ financial statements published after the completion of the merger will vary from the adjustments included in the unaudited pro forma condensed consolidated financial statements included in this proxy statement/ prospectus.
      The unaudited pro forma condensed consolidated financial statements should be read in conjunction with Birks’ and Mayor’s historical financial statements, and related notes, included elsewhere in this proxy statement/ prospectus.

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HENRY BIRKS & SONS INC.
PRO FORMA CONSOLIDATED CONDENSED BALANCE SHEET AS OF MARCH 26, 2005
                           
        Pro Forma    
    Historical   Adjustments   Pro Forma
             
    (Amounts shown in thousands)
ASSETS
Current Assets:
                       
 
Cash and cash equivalents
  $ 1,762             $ 1,762  
 
Accounts receivable, net
    9,805               9,805  
 
Inventories
    136,999               136,999  
 
Other current assets
    2,951               2,951  
                   
 
Total current assets
    151,517               151,517  
                   
Property and equipment, net
    30,117               30,117  
Goodwill
    15,463       17,137 (2a)     32,600  
Intangible assets, net
    262       726 (2a)     988  
Other assets
    2,362       98 (2b)     1,060  
              (1,399 )(2a)        
              (1 )(2e)        
                   
TOTAL ASSETS
  $ 199,721     $ 16,561     $ 216,282  
                   
 
LIABILITIES
Current Liabilities:
                       
 
Bank indebtedness
  $ 74,254             $ 74,254  
 
Accounts payable
    22,571               22,571  
 
Accrued liabilities
    11,665       787 (2a)     12,745  
              444 (2c)        
              (151 )(2d)        
 
Other taxes payable
    3,633               3,633  
 
Loans for leasehold improvements and term loans
    1,262               1,262  
 
Current portion of long-term debt
    3,076               3,076  
                   
Total current liabilities
    116,461       1,080       117,541  
                   
Long-term debt
    28,555               28,555  
Convertible notes
    5,000       (5,000 )(2d)      
Other long-term liabilities
    4,456               4,456  
Minority interest
    1       (1 )(2e)      
                   
Total Liabilities
    154,473       (3,921 )     150,552  
                   
Convertible Preferred Stock
    5,050       (5,050 )(2d)        
 
STOCKHOLDERS’ EQUITY
Class A voting shares
    336       12,320 (2a)     20,281  
              7,625 (2d)        
Class B multiple voting shares
    36,028       2,576 (2d)     38,604  
Additional paid-in capital
    16,867       3,357 (2a)     20,322  
              98 (2b)        
Accumulated deficit
    (13,760 )     (444 )(2c)     (14,204 )
Accumulated other comprehensive income
    727               727  
                   
Total stockholders’ equity
    40,198       25,532       65,730  
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
  $ 199,721     $ 16,561     $ 216,282  
                   

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HENRY BIRKS & SONS INC.
PRO FORMA CONSOLIDATED CONDENSED STATEMENT OF OPERATIONS
FOR THE YEAR ENDED MARCH 26, 2005
                           
        Pro Forma    
    Historical   Adjustments   Pro Forma
             
    (Amounts shown in thousands, except
    share and per share data)
Net sales
  $ 239,301           $ 239,301  
Cost of sales
    130,037             130,037  
                   
Gross profit
    109,264             109,264  
                   
Selling, general and administrative expenses
    95,764       (824 )(3b)     94,989  
              49 (3e)        
Depreciation and amortization
    4,749       36 (3a)     4,785  
Other items
    (1,181 )             (1,181 )
                   
Total operating expenses
    99,332       (739 )     98,593  
                   
Operating income
    9,932       739       10,671  
Interest on long-term debt
    2,906       401 (3d)     3,307  
Interest and other financial cost
    5,759       115 (3c)     5,824  
              (50 )(3d)        
Gain on sale of Mayor’s common shares
    (232 )             (232 )
Loss on disposal of Mayor’s warrants
    332             332  
                   
      8,765       466       9,231  
                   
Income before minority interest
    1,167       273       1,440  
                   
Net income attributable to common stockholders
  $ 1,167     $ 273     $ 1,440  
                   
Weighted average common shares outstanding:
                       
 
Basic
    7,298,544               11,209,444  
 
Diluted
    9,614,508               11,795,820  
Earnings per common share:
                       
 
Basic
  $ 0.16             $ 0.13  
                   
 
Diluted
  $ 0.13             $ 0.12  
                   

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HENRY BIRKS & SONS INC.
NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS
(Amounts shown in thousands, except share and per share data)
1. Basis of Presentation
      The following summary of pro forma adjustments is based on available information and certain estimates and assumptions. Therefore, the actual adjustments after the merger will differ from the pro forma adjustments. Birks believes that such assumptions provide a reasonable basis for presenting the significant effects of the merger and that the pro forma adjustments give appropriate effect to those assumptions and are properly applied in the accompanying condensed consolidated financial statements.
      Birks will account for the merger using the purchase method of accounting in accordance with the requirements of SFAS No. 141, “Business Combinations”. Accordingly, Birks will recognize certain intangible assets acquired separately from goodwill, which represents the excess of the purchase price over the minority interest portion of the estimated fair value of identifiable net assets acquired. In accordance with the provisions of SFAS No. 142, “Goodwill and Other Intangible Assets” , goodwill will not be amortized. Instead, the goodwill will be reviewed for impairment in accordance with the provisions of SFAS No. 142.
      Amounts for Birks were derived from the historical consolidated financial statements of Birks, included elsewhere in this proxy statement/ prospectus.
2. Adjustments to the Unaudited Pro Forma condensed Consolidated Balance Sheet
      (a) The unaudited pro forma condensed consolidated balance sheet gives effect to the following transactions and events:
  •  the issuance of Birks Class A voting shares in exchange for all outstanding minority-held Mayor’s common stock;
 
  •  the allocation of the purchase price, including transaction costs incurred by Birks and the value of Birks Class A voting shares to be issued to Mayor’s stockholders, to the assets acquired and liabilities assumed based on a preliminary estimate of their respective fair values at March 26, 2005;
 
  •  the issuance of Birks options and warrants to purchase Birks Class A voting shares in exchange for the outstanding Mayor’s options and warrants to purchase Mayor’s common stock other than those warrants held by Birks;
 
  •  the accrual of and adjustment to Birks’ accumulated deficit for the estimated transaction costs that will be incurred by Mayor’s subsequent to March 26, 2005 in order to complete the merger, which are required to be expensed as incurred in accordance with SFAS No. 141 “Business Combinations” ;
 
  •  the execution of the condition of the merger that all of the issued and outstanding Series A preferred shares of Birks and $5,000 aggregate principal amount of convertible notes of Birks be converted into Birks Class A voting shares and Birks Class B multiple voting shares.
      The value of Birks Class A voting shares to be issued in the merger was based upon the issuance of 1,859,738 Class A voting shares, without par value, in exchange for 21,388,595 minority shares of Mayor’s common stock outstanding as of March 26, 2005, and applying an exchange ratio of 0.08695 shares of Birks Class A voting shares for one share of Mayor’s common stock. The value of Birks’ Class A voting shares to be issued is based on the stock price of Mayor’s for a reasonable period before and after the announcement date of the merger agreement, of $0.576. The value of the exchange of options and warrants to purchase Birks Class A voting shares to replace the outstanding options and warrants to purchase Mayor’s common stock is based on the fair value of the total Birks’ options and warrants to be issued less the intrinsic value of unvested options. The fair values were determined using the Black-Scholes option pricing model using the

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HENRY BIRKS & SONS INC.
NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
same value for Mayor’s stock as noted above and other current assumptions. The estimated pro forma allocation of the purchase price is as follows:
           
Value of Birks Class A voting shares to acquire Mayor’s common stock
  $ 12,320  
Birks options and warrants in exchange of Mayor’s options and warrants, net of intrinsic value of unvested options, ($975 and $2,382, respectively)
    3,357  
Fees and other costs of the merger incurred and expected to be incurred by Birks, including $1,399 deferred in other assets at March 26, 2005
    2,186  
       
Total purchase price
  $ 17,863  
       
Minority interest portion of estimated fair value of Mayor’s identifiable assets:
       
 
Tradename
  $ 726 *
Estimated fair value of identifiable net assets acquired
  $ 726  
       
Excess of purchase price over net assets acquired
  $ 17,137 **
       
 
  Amount included in pro forma adjustments to intangible assets, net.
**  Amount included in pro forma adjustments to goodwill.
      (b) Represents the intrinsic value of unvested Mayor’s options of $98 which is deferred compensation amortized over the remaining vesting period. The intrinsic value was based on the stock price of Mayor’s of $0.576. The assumptions used to calculate intrinsic value of the then unvested options will be updated at the date of closing.
      (c) Represents $444 of estimated remaining fees and other transaction costs to be incurred by Mayor’s subsequent to the year ended March 26, 2005 in order to complete the merger and are expensed in accordance with SFAS No. 141. These fees and transaction costs are added to the accumulated deficit in order to reflect the total costs that would have been incurred and expensed prior to the completion of the merger.
      (d) Represents the reorganization of Birks’ equity, preferred shares and convertible notes prior to the acquisition of Mayor’s in the following steps:
  •  Conversion of $5,000 convertible notes and related accrued interest of $151 into 512,015 Birks Class A voting shares and 504,876 Birks Class B multiple voting shares; and
 
  •  Conversion of the Birks Series A preferred shares into 1,034,272 Birks Class A voting shares.
      (e) Represents the elimination of Mayor’s minority interest in Birks’ consolidated financial statements.
3. Adjustments to Unaudited Pro Forma Consolidated Condensed Statement of Operations
      (a) Represents the amortization expense related to the fair value of the identifiable intangible assets acquired in the merger, amortized on a straight-line basis, as if the merger occurred on March 28, 2004 as follows:
                         
    Estimated       Year Ended
    Fair Value   Useful Life   March 26, 2005
             
Tradename
  $ 726       20 years     $ 36  
      (b) Represents the elimination of $824 of fees and other costs related to the transaction that were incurred and expensed by Mayor’s during fiscal 2004 in accordance with SFAS No. 141. These costs are eliminated as a pro forma adjustment, because, based on the assumption of the pro forma unaudited

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HENRY BIRKS & SONS INC.
NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
condensed consolidated statement of operations, all Mayor’s fees and other costs related to the transaction would have been incurred and expensed prior to fiscal 2004. In addition to the $824 incurred during fiscal 2004, it is expected that Mayor’s will incur an additional $444 in transaction related costs.
      (c) Represents incremental interest expense that would have been incurred by Birks and Mayor’s due to the annualization of incremental borrowings for fiscal 2004 and future borrowings that will be required to pay fees and other costs related to the transaction that were not incurred as of March 26, 2005. The incremental interest expense is estimated to be approximately $115 for fiscal 2004.
      (d) As a condition of the acquisition of Mayor’s, the $5,000 aggregate principal amount of convertible notes of Birks will be converted into Birks Class A voting shares and Birks Class B multiple voting shares. The following reflects the reversal of interest expense and foreign exchange gain related to the secured convertible notes as if the conversion of the notes had taken place on March 28, 2004:
         
    Year Ended
    March 26, 2005
     
Interest and other financial costs
  $ (50 )
       
Foreign exchange gain
  $ 401  
       
      (e) Represents compensation expense related to the vesting of Birks’ options to be issued in exchange for Mayor’s options as part of the merger (see 2b above) in the amounts of $49 for the year ended March 26, 2005.
      (f) The pro forma weighted average basic common shares outstanding, for the year ended March 26, 2005 were comprised as follows:
           
    Year Ended
    March 27, 2004
     
Class A voting shares:
       
Class A voting shares oustanding
    85,450  
Conversion of convertible note and related accrued interest
    512,015  
Conversion of Series A preferred shares
    1,034,272  
Issuance to Mayor’s minority stockholders
    1,859,738  
       
 
Total Class A voting shares, basic
    3,491,474  
Class B multiple voting shares:
       
Class B multiple voting shares outstanding
    7,213,094  
Conversion of convertible note and related accrued interest
    504,876  
 
Total Class B multiple voting shares, basic
    7,717,970  
Total common shares, basic
    11,209,444  

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF
THE FINANCIAL CONDITION AND RESULTS OF OPERATIONS OF BIRKS
      The following discussion should be read in conjunction with, and is qualified by, Birks’ consolidated financial statements and the notes thereto included elsewhere in this proxy statement/ prospectus. The following discussion includes certain forward-looking statements. For a discussion of important factors, including the continuing development of Birks’ business, actions of regulatory authorities and competitors and other factors which could cause actual results to differ materially from the results referred to in the forward-looking statements, see “Risk factors” and “Forward-looking statements.”
      Throughout this proxy statement/ prospectus, Birks refers to its fiscal years ended March 26, 2005, March 27, 2004 and March 29, 2003 as fiscal 2004, fiscal 2003 and fiscal 2002, respectively. Birks’ fiscal year consists of 52 or 53 weeks, reported in four 13-week periods, and ends on the last Saturday in March of each year. Fiscal 2002, 2003 and 2004 included 52 weeks.
      Birks acquired approximately 72% of the voting control in Mayor’s on August 20, 2002. Since that date, the results of Mayor’s have been consolidated in Birks’ financial statements, subject to the deduction of the minority interest. As a result, Birks’ results in prior periods are not directly comparable.
      When used in this section, as in the other sections of this proxy statement/ prospectus, “Birks” refers to Henry Birks & Sons Inc. and its subsidiaries, including Mayor’s.
Overview
      Birks is a leading operator of luxury jewelry retail stores in the United States and Canada. As of March 26, 2005, Birks operated 38 stores under the Birks brand in most major metropolitan markets of Canada and 28 stores under the Mayors brand in Florida and Metropolitan Atlanta, Georgia. Birks’ operations increased significantly as a result of its acquisition of 72% of the voting power in Mayor’s in August 2002. Birks controls Mayor’s through its ownership of Mayor’s preferred stock and common stock. Consequently, Mayor’s is a majority-owned subsidiary of Birks and its results are consolidated in Birks’ results, subject to the deduction of the minority interest. Specifically, Birks’ results of operations for the periods after the acquisition of Mayor’s include 100% of Mayor’s revenues and expenses, with Mayor’s net loss allocated between Birks and the minority stockholders of Mayor’s based on their respective common stock ownership. None of Mayor’s net loss is attributed to Birks’ ownership of Mayor’s preferred stock. Because the acquisition of Mayor’s took place in August 2002, Birks’ results of operations include the results of U.S. operations for 7 months in fiscal 2002 and for the entire period in fiscal 2003 and fiscal 2004.
      Birks has two reportable segments, Canada and the United States. In Canada, Birks operates stores under the Birks brand. In the United States, Birks operates stores under the Mayors brand. The two segments are managed and evaluated separately based on operating profit. The accounting policies used for each of the segments are the same as those used for the consolidated financial statements. Inter-segment sales are made at amounts of consideration agreed upon between the related segments.
      Birks’ net sales are comprised of revenues from its retail sales (including corporate, catalogue and internet sales), net of discounts, and service operations, in each case, excluding sales tax. Sales are recognized at the point of sale when merchandise is taken or shipped. Sales of consignment merchandise are recognized on a full retail basis at such time that the merchandise is sold. Revenues for gift certificates and store credits are recognized upon redemption. Customers use cash, checks, debit cards, third-party credit cards, proprietary credit cards and house accounts (primarily for corporate customers) to make purchases.
      Birks’ operating costs and expenses are primarily comprised of cost of sales and selling, general and administrative expenses. Cost of sales includes the cost of merchandise (including inbound freights and insurance), factory production costs, packaging, shrink and losses due to robberies, as well as depreciation and amortization of production facilities and production tools, dies and molds as well as product development costs. Selling, general and administrative expenses (SG&A) include, but are not limited to, all non-production payroll and benefits (including non-cash compensation expense), store and head office occupancy costs, overhead, distribution, marketing (net of amounts received from vendors for cooperative advertising), credit

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card fees, information systems, professional services, consulting fees, repairs and maintenance, travel and entertainment, insurance, legal and public relations expenses. SG&A also includes depreciation and amortization of Birks’ stores and head office, including buildings, leasehold improvements, furniture and fixtures, computer hardware and software and automobiles and trucks. Occupancy, overhead and depreciation are generally less variable relative to net sales than other components of SG&A and certain elements of payroll, such as commissions.
      In this management’s discussion and analysis, Birks uses the terms “gross profit,” “gross margin,” “comparable store sales,” “comparable transaction volume” and “average transaction dollars” to compare its period-over-period performance. Gross profit is defined as net sales less cost of sales in a period. Gross margin is defined as gross profit as a percentage of net sales in a period. Comparable store sales is calculated by comparing net sales for a period to net sales of the equivalent prior period for all stores open. Comparable transaction volume is the number of transactions in a period based on comparable store sales. Average transaction dollars is calculated by dividing net sales by comparable transaction volume in a period.
      Birks believes that the key drivers of its performance are its ability to:
  •  execute its merchandising strategy to increase net sales and expand gross margin in existing stores by developing and marketing higher margin exclusive and unique products, and developing its internal capability to design, develop, manufacture or source products;
 
  •  execute its marketing strategy to enhance customer awareness and appreciation of its two brands, Birks and Mayors, and to increase customer traffic and net sales through regional and national advertising campaigns on television, billboards, and print, catalog mailings, in-store client events, community relations, partnerships with key suppliers, such as Mayor’s relationship with Rolex, and associations with prestige institutions, such as the Royal Ontario Museum;
 
  •  provide a superior client experience through consistent outstanding customer service that will ensure customer satisfaction and promote the frequency and value of customer spending;
 
  •  rationalize and integrate the activities between Birks’ U.S. operations and Canadian operations by providing for cost reduction and improved operations through the implementation of best practices; and
 
  •  expand distribution by selective new store openings in existing and new markets.
      Birks’ performance, like that of all participants in the luxury retail jewelry industry, is significantly affected by changes in general economic conditions and, specifically, shifts in consumer confidence and spending. For example, the economic slowdown after the terrorist attacks of September 11, 2001 saw a decrease in luxury good spending. In contrast, the general improvements in the U.S. and Canadian economies in recent years have coincided with a significant increase in consumer consumption of luxury goods.
      Birks’ performance is also affected by competition from regional, national and international jewelry chains, independent jewelry stores, general merchandisers, internet retailers and warehouse clubs. Management believes that as the retail industry generally, and the retail jewelry industry specifically, continues to consolidate, competition with respect to price will intensify. Such a heightened competitive pricing environment will make it increasingly important for Birks to successfully distinguish itself from competitors based on unique products, quality and superior service and operating efficiency.
      Because most of Birks’ stores are located in malls, the success of Birks’ operations also depends on the ability of the malls in which its stores are located to generate customer traffic. The performance of a mall may be adversely affected by the failure to attract or retain an anchor tenant, the opening of competing malls or stores or economic downturns or other events, such as hurricanes or terrorist attacks, that reduce customer traffic or decrease consumer confidence.
Seasonality
      Period over period comparisons are affected by seasonality. The retail jewelry business is seasonal in nature with a higher proportion of sales and a significant portion of earnings generated during the third fiscal

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quarter holiday selling season. For example, Birks’ net sales for the third quarter of fiscal 2004, 2003 and 2002 equaled approximately 39.9%, 39.2% and 37.1% of net sales for fiscal 2004, 2003 and 2002, respectively.
Store Openings and Closures and Acquisitions
      Store openings and store closures also affect period over period comparisons. For example, following Birks’ acquisition of Mayor’s in August 2002, Birks increased its total store base from 38 stores to 66 stores (excluding 13 underperforming Mayor’s stores in non-Florida and Georgia markets which Birks closed as part of a restructuring plan that it implemented after the acquisition) and nearly doubled its net sales from fiscal 2001 to fiscal 2002. The table below shows the number of stores Birks operated at the beginning and end of each period.
                         
    Fiscal Year Ended
     
    March 26,   March 27,   March 29,
    2005   2004   2003
             
Stores at beginning of period: 
    65       66       37  
Stores opened during period: 
    1       0       3  
Stores acquired during period: 
    0       0       29  
Stores closed during period: 
    0       1       3  
                   
Stores at end of period: 
    66       65       66  
                   
      A new store in Toronto, Canada opened in June 2005, and Birks believes there is market potential to open new stores in existing and new markets in United States and Canada. Birks will continue to evaluate selective expansion opportunities including acquisitions and other strategic alliances in North America and possibly abroad.
Foreign Currency
      Because Birks has operations in the United States and Canada, its results are affected by foreign currency changes. Revenue and expenses incurred in Canadian dollars are translated into U.S. dollars for reporting purposes. Changes in the value of the Canadian dollar compared to the U.S. dollar between periods impact Birks’ results and affect period over period comparison. Over the past two years the value of the Canadian dollar has increased significantly compared to the U.S. dollar which, for reporting purposes, has increased Birks’ net sales and expenses from Canadian operations.
Comparable Store Sales
      Birks uses comparable store sales as a key performance measure for its business. Birks classifies stores as new or comparable stores and does not include its non-retail store sales in its comparable store calculations. New stores are stores that have been open for less than 12 full months. Stores enter the comparable store calculation in their thirteenth full month of operation. Stores that have been resized and stores that are relocated are evaluated on a case by case basis to determine if they are functionally the same store or a new store and then are included or excluded from comparable store sales, accordingly. Comparable store sales is calculated in local currency terms and measures the percentage change in net sales for comparable stores in a period compared to the corresponding period in the previous year. If a comparable store is not open for the entirety of both periods, comparable store sales measures the change in net sales for the portion of time that such store was open in both periods. Comparable store sales for stores operating under the Mayors brand have been calculated for those stores in the Florida and Georgia core markets and exclude Mayor’s stores in other U.S. markets that were closed as part of Birks’ restructuring after its acquisition of Mayor’s in 2002. Additionally, comparable store sales for stores operating under the Mayors brand, when calculated for periods prior to fiscal 2004, measures percentage changes in net sales achieved in

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such comparable stores prior to Birks’ acquisition of Mayors in August 2002. The percentage increase (or decrease) in comparable store sales for the periods presented below is as follows:
                         
    Fiscal Year Ended
     
    March 26,   March 27,   March 29,
    2005   2004   2003
             
Stores operating under the Birks brand
    0.0 %     2.5 %     1.6 %
Stores operating under the Mayors brand
    11.9 %     15.6 %     (20.8 )%
                   
      Birks believes the increase in overall comparable store sales for fiscal 2003 and fiscal 2004 is primarily the result of three factors: improvements in the U.S. and Canadian economies, improved product offering and enhanced brand awareness as a result of implementation of targeted use of catalogs, television and print advertising as well as other marketing programs. In particular, the comparable store sales increase in stores operating under the Mayors brand of 11.9% for fiscal 2004 was primarily attributable to the resurgence of the economy in Florida and Georgia during this period as well as the improved merchandising of the stores combined with effective marketing programs and retail store initiatives. By comparison, stores operating under the Birks brand were unchanged in fiscal 2004 since sales increases achieved by effective marketing and merchandising programs were offset by lower January sales in 2005 compared with 2004. Birks believes the relatively modest increase in comparable store sales in its stores operating under the Birks brand during fiscal 2003 and fiscal 2002 was largely the result of improved merchandising and marketing, offset by the negative impacts of SARS and mad cow disease on tourism in Canada and the diversion of resources, in particular management attention, to stores operating under the Mayors brand. Management believes the decline in comparable store sales in stores operating under the Mayors brand during fiscal 2002 was primarily due to the distressed financial position of Mayor’s prior to Birks’ acquisition of Mayor’s in August 2002.
Results of Operations
      The following is a discussion of certain factors affecting Birks’ results of operations from fiscal 2002 through fiscal 2004. This discussion should be read in conjunction with Birks’ consolidated financial statements and notes thereto included elsewhere in this proxy statement/ prospectus.
Fiscal 2004 Compared to Fiscal 2003
      The following table sets forth, for fiscal 2004 and for fiscal 2003, the amounts for certain items in Birks’ consolidated statements of operations.
                 
    Fiscal Year Ended
     
    March 26,   March 27,
    2005   2004
         
    (Amounts in thousands)
Net sales
  $ 239,301     $ 216,256  
Cost of sales
    130,037       118,861  
             
Gross profit
    109,264       97,395  
Selling, general and administrative expenses
    95,764       93,638  
Depreciation and amortization
    4,749       4,312  
Other items
    (1,181 )     338  
             
Total operating expenses
    99,332       98,288  
             
Operating income (loss)
    9,932       (893 )
Interest on long-term debt
    2,906       2,858  
Interest and other financial costs
    5,759       5,312  
Gain (loss) on sale of Mayor’s common shares
    (232 )     176  
Loss on disposal of Mayor’s warrants
    332       334  
Interest and other income
          (184 )
             
Income (loss) before minority interest
    1,167       (9,389 )
Minority interest in loss of subsidiary
          7,175  
             
Net income (loss) attributable to common shareholders
  $ 1,167     $ (2,214 )
             

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Net Sales.
                 
    Fiscal Year Ended
     
    March 26,   March 27,
    2005   2004
         
    (Amounts in thousands)
Net sales — Canada
  $ 96,600     $ 90,825  
Net sales — United States
    142,701       125,431  
             
Total net sales
  $ 239,301     $ 216,256  
             
      Net sales were $239.3 million for fiscal 2004 compared to $216.3 million for fiscal 2003. Net sales for stores operating under the Birks brand increased 6.4% while net sales for stores operating under the Mayors brand increased 13.7%. The increase in overall net sales for fiscal 2004 was primarily the result of an effective mix of successful merchandising strategies, increased focus on core inventory, effective new product development, enhanced marketing initiatives and customer events, the continued increase in consumer confidence and spending compared to fiscal 2003 and the impact of translating the sales of the Canadian operations to U.S. dollars with a relatively stronger Canadian dollar.
Cost of Sales.
                 
    Fiscal Year Ended
     
    March 26,   March 27,
    2005   2004
         
    (Amounts in thousands)
Cost of sales — Canada
  $ 48,322     $ 45,434  
Cost of sales — United States
    81,715       73,427  
             
Total cost of sales
  $ 130,037     $ 118,861  
             
      Cost of sales were $130.0 million for fiscal 2004 compared to $118.9 million for fiscal 2003. This increase was primarily the result of the increased volume of sales at Canadian and U.S. stores and the impact of translating the cost of sales of the Canadian operations to U.S. dollars with a relatively stronger Canadian dollar.
      Gross Profit. Gross profit was $109.3 million for fiscal 2004 compared to $97.4 million for fiscal 2003. Gross margin was 45.7% for fiscal 2004 compared to 45.0% for fiscal 2003. Management believes the increase in gross profit and gross margin was primarily due to the continued successful execution of merchandising strategies aimed at increasing the level of exclusive merchandise designed and made by Birks as well as the reduction of marking down products in its stores operating under the Mayors brand. Gross margin was higher for stores operating under the Birks brand than for stores operating under the Mayors brand primarily as a result of the greater percentage of exclusive merchandise sold at Birks stores in Canada.
Selling, General and Administrative Expenses.
                 
    Fiscal Year Ended
     
    March 26,   March 27,
    2005   2004
         
    ($ In thousands)
Selling, general and administrative expenses — Canada
  $ 42,035     $ 41,355  
Selling, general and administrative expenses — United States
    53,729       52,283  
             
Total selling, general and administrative expenses
  $ 95,764     $ 93,638  
             
      Selling, general and administrative expenses were $95.8 million, or 40.0% of net sales, for fiscal 2004 compared to $93.6 million, or 43.3% of net sales, for fiscal 2003. The increase in selling, general and administrative expenses for fiscal 2004 was primarily a result of an increase in variable costs for the U.S. operations due to the increase in net sales, partially offset by cost savings and efficiencies realized in the

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Canadian operations despite the impact of the increase in the value of the Canadian dollar compared to the U.S. dollar on Canadian dollar expenses. The decrease in selling, general and administrative expenses as a percentage of net sales for fiscal 2004 was primarily due to the positive impact of leveraging the incremental increase in net sales against that portion of the operating expenses that are fixed, such as fixed occupancy, overhead and depreciation, and a slight percentage decrease in variable expenses combined with cost savings and efficiencies.
      Depreciation and Amortization. Depreciation and amortization expense was $4.7 million for fiscal 2004 compared to $4.3 million for fiscal 2004. This $0.4 million increase was primarily due to an additional investment in fixed assets and, to a lesser extent, to the impact of the increase in the value of the Canadian dollar compared to the U.S. dollar on the depreciation expense of the Canadian property and equipment.
      Other items. Other items of approximately $1.2 million of expenses for fiscal 2004 included, among other things, approximately $0.4 million of expenses incurred in connection with the restatement of certain reports previously filed by Mayor’s with the Securities and Exchange Commission, approximately $0.5 million of expenses related to the business reorganization of Birks and Mayor’s, approximately $1.0 million of income resulting from the settlement of a sales tax liability for less than the amount previously accrued and the adjustment of other sales tax contingency estimates, and approximately $0.1 million of miscellaneous income.
      Interest on Long-Term Debt. Interest on long-term debt was unchanged at $2.9 million for fiscal 2004 compared to $2.9 million for fiscal 2003 due to the relatively stable debt levels and stable interest rates on that debt.
      Interest and Other Financial Costs. Interest and other financial costs were $5.8 million for fiscal 2004 compared to $5.3 million for fiscal 2003. This increase was primarily due to higher average interest bearing debt offset partially by lower interest rates on that debt and by the impact of the increase in value of the Canadian dollar compared to the U.S. dollar on Canadian dollar interest expense.
      Minority Interest in Loss of Subsidiary. Minority interest in loss of subsidiary includes amounts attributed to the minority interest in Mayor’s and results from Birks consolidating the results of operations of Mayor’s, with losses from Mayor’s operations being allocated on a pro rata basis between Birks and Mayor’s minority stockholders based on their relative ownership of Mayor’s common stock, which represents Mayor’s residual equity. The minority interest in loss of Birks’ subsidiary was $7.2 million in fiscal 2003. Due to the significant losses by Mayor’s subsequent to the investment by Birks, the minority interest portion of the losses reduced the minority net assets to below zero. However, their investment is limited to nil since there is no guarantee of the losses by minority stockholders. In fiscal 2004, even though Mayor’s recorded a profit, the minority portion did not generate sufficient profit to bring the minority net assets to zero. Therefore, there is no recognition of the minority portion of the income on the statement of operations.

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Fiscal 2003 Compared to Fiscal 2002
      The following table sets forth, for fiscal 2003 and fiscal 2002, the amounts for certain items in Birks’ consolidated statements of operations.
                 
    Fiscal Year Ended
     
    March 27,   March 29,
    2004   2003
         
    ($ In thousands)
Net sales
  $ 216,256     $ 151,312  
Cost of sales
    118,861       83,698  
             
Gross profit
    97,395       67,614  
Selling, general and administrative expenses
    93,638       63,890  
Depreciation and amortization
    4,312       3,256  
Other items
    338       (210 )
             
Total operating expenses
    98,288       66,936  
             
Operating (loss) income
    (893 )     678  
Interest on long-term debt
    2,858       2,448  
Interest and other financial costs
    5,312       3,486  
Loss on sale of Mayor’s common shares
    176        
Loss on disposal of Mayor’s warrants
    334       312  
Interest and other income
    (184 )     (389 )
             
Loss from continuing operations before income tax, minority interest, discontinued operations and extraordinary item
    (9,389 )     (5,179 )
Income tax benefit
          991  
             
Loss from continuing operations before minority interest, discontinued operations and extraordinary item
    (9,389 )     (4,188 )
Minority interest in loss of subsidiary
    7,175       8,071  
             
(Loss) income from continuing operations before discontinued operations and extraordinary item
    (2,214 )     3,883  
Loss from discontinued operations, net of income tax of nil
          (828 )
             
(Loss) income before extraordinary item
    (2,214 )     3,055  
Extraordinary gain, net of income tax of nil
          9,042  
             
Net (loss) income attributable to common shareholders
  $ (2,214 )   $ 12,097  
             
Net Sales.
                 
    Fiscal Year Ended
     
    March 27,   March 29,
    2004   2003
         
    ($ In thousands)
Net sales — Canada
  $ 90,825     $ 78,444  
Net sales — United States
    125,431       72,868  
             
Total net sales
  $ 216,256     $ 151,312  
             
      Net sales were $216.3 million for fiscal 2003 compared to $151.3 million for fiscal 2002. Of this $65.0 million increase, approximately 80.9% was due to increases in U.S. operations. The increase in net sales from U.S. operations was primarily due to the inclusion of U.S. operations for the full fiscal year in fiscal 2003 compared to seven months in fiscal 2002, augmented by an increase in comparable store sales of

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15.6%. Net sales from Canadian operations increased by $12.4 million from fiscal 2002 to fiscal 2003. Of this increase, approximately $11.4 million was due to the increase in the value of the Canadian dollar compared to the U.S. dollar and the remaining $1.0 million was due to increased comparable store sales for fiscal 2003, partially offset by lower corporate sales. Comparable store sales in Canadian stores operating under the Birks brand for fiscal 2003 increased 2.5% from fiscal 2002 due primarily to an increase in average transaction dollars offset by a decrease in comparable transaction volume. The increase in average transaction dollars was the result of ongoing efforts to increase average transaction value to clients. Management believes that the overall increase in net sales in Canadian and U.S. operations was also driven by an effective mix of merchandising, increased focus on core inventory, effective new product development and enhanced marketing and customer events. In addition, the improvement in the U.S. and Canadian economies resulted in increased consumer confidence and spending during the latter part of fiscal 2003.
Cost of Sales.
                 
    Fiscal Year Ended
     
    March 27,   March 29,
    2004   2003
         
    ($ In thousands)
Cost of sales — Canada
  $ 45,434     $ 37,879  
Cost of sales — United States
    73,427       45,819  
             
Total cost of sales
  $ 118,861     $ 83,698  
             
      Cost of sales was $118.9 million for fiscal 2003 compared to $83.7 million for fiscal 2002. Of this $35.2 million increase, approximately 78.5%, or $27.6 million, was due to the inclusion of U.S. operations for the full fiscal year in fiscal 2003 compared to seven months in fiscal 2002. Cost of sales of Canadian operations increased by $7.5 million primarily due to increased volume of sales and the impact of the increase in the value of the Canadian dollar compared to the U.S. dollar.
      Gross Profit. Gross profit was $97.4 million for fiscal 2003 compared to $67.6 million for fiscal 2002. Gross margin was 45.0% for fiscal 2003 compared to 44.7% for fiscal 2002. The increase in gross profit was primarily the result of the inclusion of U.S. operations for the full fiscal 2003 compared to seven months in fiscal 2002. Gross profit in Canadian operations increased slightly, primarily due to impact on Canadian dollar gross profit of the increased value of the Canadian dollar compared to the U.S. dollar in fiscal 2003. The modest increase in gross margin primarily resulted from higher gross margin at Birks’ U.S. operations, which was due to an increase in sales of higher margin products, including exclusive merchandise, reduced promotional activity as compared to fiscal 2002, as well as a negative impact on the fiscal 2002 gross margin that markdowns had in connection with the liquidation of inventory in the closing of underperforming stores in the U.S. The improvement at the U.S. operations was partially offset by a change in the sales mix due to the inclusion of the U.S. operations, which carry a lower gross margin than the Canadian operations, for twelve months in fiscal 2003 versus seven months in fiscal 2002. Finally, there was a decrease in gross margin at the Canadian operations, due primarily to increased promotional activity in the fourth quarter of fiscal 2003 which partially offset the positive factors of the U.S. operations.
Selling, General and Administrative.
                 
    Fiscal Year Ended
     
    March 27,   March 29,
    2004   2003
         
    ($ In thousands)
Selling, general and administrative expenses — Canada
  $ 41,355     $ 34,215  
Selling, general and administrative expenses — United States
    52,283       29,675  
             
Total selling, general and administrative expenses
  $ 93,638     $ 63,890  
             

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      SG&A was $93.6 million, or 43.3% of net sales, for fiscal 2003 compared to $63.9 million, or 42.2% of net sales, for fiscal 2002. Approximately 76% of the increase in SG&A for fiscal 2003 was due to the increase in the U.S. operations, which was primarily the result of the inclusion of U.S. operations for the full fiscal year in fiscal 2003 compared to seven months in fiscal 2002. SG&A for Canadian operations increased $7.1 million due to the impact of the increase in the value of the Canadian dollar compared to the U.S. dollar and, to a lesser extent, an increase in variable and selling expenses related to the increase in net sales in fiscal 2003 compared to fiscal 2002. The increase in SG&A as a percentage of sales in fiscal 2003 was due to primarily to the impact of the increase in the value of the Canadian dollar compared to the U.S. dollar on Canadian dollar expenses in fiscal 2003. In fiscal 2002, the closure of one store, in Tyson’s Corner, Virginia was classified as a discontinued operation.
      Depreciation and Amortization. Depreciation and amortization expenses were $4.3 million for fiscal 2003 compared to $3.3 million for fiscal 2002. The increase in depreciation and amortization expenses for fiscal 2003 was primarily the result of the inclusion of U.S. operations for a full fiscal year in fiscal 2003 compared to seven months in 2002, partially offset by lower depreciation and amortization at the Canadian operations despite the impact of the increase in the value of the Canadian dollar compared to the U.S. dollar on Canadian dollar capitalized expenses in fiscal 2003.
      Other items. There were $0.3 million of other expenses in fiscal 2003 compared to $0.2 million in other income in fiscal 2002. The increase in other expenses in fiscal 2003 related primarily to transaction expenses incurred in connection with the payment of dividends from Mayor’s to Birks, coupled with income relating to certain tax refunds received in fiscal 2002 and not received in fiscal 2003.
      Interest on Long-term Debt. Interest on long-term debt was $2.9 million in fiscal 2003 compared to $2.4 million in fiscal 2002. This increase in interest was primarily due to the inclusion of U.S. operations for a full fiscal year in fiscal 2003 compared to seven months in fiscal 2002 as well as to increased borrowing at the U.S. operations.
      Interest and Other Financial Costs. Interest and other financial costs were $5.3 million in fiscal 2003, compared to $3.5 million in fiscal 2002. Of this $1.8 million increase, approximately half was due to the impact of the increase in the value of the Canadian dollar compared to the U.S. dollar on Canadian dollar interest expense and approximately half was due to higher borrowing balances due to the inclusion of U.S. operations for a full fiscal year in fiscal 2003 compared to seven months in fiscal 2002.
      Interest and Other Income. Interest and other income was $0.2 million in fiscal 2003 compared to $0.4 million in fiscal 2002. Interest income is earned primarily on credit card receivables from customers in the United States. The decrease in interest and other income in fiscal 2003 was primarily due to the disposal of most of the Mayor’s credit card portfolio in fiscal 2002.
      Income Taxes. There was no income tax benefit in fiscal 2003. The benefit in income taxes for fiscal 2002 of $1.0 million was primarily a result of a refund claim to recover previously paid U.S. alternative minimum tax as a result of a change in tax law.
      Loss from Discontinued Operations. The loss from discontinued operations for fiscal 2002 of $0.8 million related to the closing of a Mayors brand store in Tyson’s Corner, Virginia, in March 2003, which was classified as a discontinued operation.
      Minority Interest in Loss of Subsidiary. The minority interest in loss of Birks’ subsidiary was $7.2 million in fiscal 2003 compared to $8.1 million in fiscal 2002. This decrease was due primarily to the improved results of operations of Mayor’s during fiscal 2003.
      Extraordinary gain. The acquisition of Mayor’s in August 2002 was accounted for by the purchase method. The excess of the acquired portion of the net book value of Mayor’s, excluding the fair value assigned to the warrants, over the fair value assigned to the preferred shares was classified as negative goodwill. The negative goodwill was accounted for by reducing property and equipment by approximately $12.0 million with a balance of approximately $9.0 million recorded as an extraordinary gain in fiscal 2002.

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Liquidity and Capital Resources
      Birks has two credit facilities: (1) a Cdn$60.0 million working capital credit facility from GMAC for borrowings in connection with its Canadian operations, which is referred to as the Birks facility, and (2) a $58.0 million working capital credit facility from Bank of America and GMAC for borrowings in connection with its U.S. operations, which is referred to as the Mayor’s facility.
      The Birks facility bears interest at a floating rate of Prime + 0.50%, which as of March 26, 2005 was 4.75%. Borrowing availability under the Birks facility is based on the valuation of certain inventory and accounts receivable. The Birks facility matures on July 1, 2007, contains customary financial covenants and is secured by a first priority lien over substantially all of Birks’ Canadian assets, as well as the capital stock of Mayor’s.
      Under the Birks facility, Birks’ capital expenditures, excluding capital expenditures by its subsidiaries, during any fiscal year are limited to:
  •  $5.0 million in fiscal 2005; and
 
  •  $5.0 million in fiscal 2006.
Under the Birks facility, Birks, excluding its subsidiaries, must maintain the following minimum EBITDA (as defined in the Birks facility) for the four most recently completed fiscal quarters:
  •  $7.0 million as at March 31, 2005 until the fiscal quarter ending September 30, 2005; and
 
  •  $9.5 million as at the fiscal quarter ending December 31, 2005 and for each fiscal quarter through July 1, 2007.
EBITDA under the Birks facility means Birks’ earnings during any particular fiscal period before (i) payment or provision for payment of interest; (ii) payment or provisions for payment of income taxes; (iii) depreciation; (iv) amortization; and (v) any other non-recurring income and expense items, all computed in accordance with Canadian GAAP. Birks is currently in compliance with all of the covenants contained in the Birks facility.
      The Mayor’s facility bears interest at a floating rate of Prime + 1.00%, Prime + 0.75% or Prime + 0.50% depending on the excess borrowing capacity, which as of March 26, 2005 was 6.25%. The Mayor’s facility has been amended several times, most recently in May 2005, to allow for the interest rate of Mayor’s revolving credit facility to be based on either a prime rate plus a specified margin, depending on the level of borrowing availability, or a LIBOR based rate plus a specified margin, based on the level of borrowing availability at Mayor’s election. Borrowing availability under the Mayor’s facility is determined based on the valuation of certain inventory and accounts receivable. The Mayor’s facility matures on August 20, 2006 and is secured by a first priority lien over substantially all of Mayor’s assets, including the capital stock of all of its subsidiaries.
      Under the Mayor’s facility, Mayor’s capital expenditures during any fiscal year are limited to $5.0 million. The Mayor’s facility also contains limitations on Mayor’s ability to pay dividends or distribute cash to Birks. Mayor’s is currently in compliance with all of the covenants contained in the Mayor’s facility.

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      Birks relies on borrowings under the Birks facility to fund its day-to-day operations in Canada and it relies on borrowings under the Mayor’s facility to fund its day-to-day operations in the United States. Borrowings under the Birks facility and the Mayor’s facility for the periods indicated in the table below were as follows:
                         
    Fiscal Year Ended
     
    March 26,   March 27,   March 29,
    2005   2004   2003
             
    ($ In thousands)
Birks Facility
                       
Borrowing at period end
  $ 40,753     $ 37,257     $ 34,803  
Additional borrowings available at period end
  $ 4,033     $ 2,212     $ 1,427  
Average outstanding balance during the period
  $ 39,920     $ 40,763     $ 32,005  
Weighted average interest rate for period
    4.51 %     5.28 %     5.11 %
Mayor’s Facility
                       
Borrowing at period end
  $ 33,501     $ 33,005     $ 23,283  
Additional borrowings available at period end
  $ 13,300     $ 16,300     $ 18,000  
Average outstanding balance during the period
  $ 35,178     $ 31,004     $ 34,609  
Weighted average interest rate for period
    5.6 %     6.30 %     10.2 %
      In addition to the two working capital credit facilities, Birks had several other outstanding loans as of March 26, 2005: (1) a $12.7 million junior secured term loan from Back Bay Capital to support Birks’ U.S. operations that bears interest at a fixed rate of 12.75% per year and matures on August 20, 2006, (2) $1.3 million of term loans from GMAC that bear interest at rates ranging from 4.87% to 6.75% and mature between November 2005 and October 2006, (3) a $2.6 million term loan from La Financière du Quebec that bears interest at a rate of prime + 1.5%, which equated to 5.75% at March 26, 2005, and matures in May 2010, (4) a $2.1 million subordinated term loan from Birks’ parent Regaluxe Investment S.á.r.l. that bears interest at an annual rate of 12.0% until August 20, 2005, and thereafter at an annual rate of 14.0%, and matures in February 2006, and (5) a $0.1 million term loan with Sovereign Bank which bears interest at a rate of 6.75% and matures in February 2009. Birks also has $5.0 million convertible notes outstanding, which are owned by Regaluxe and Prime Investments SA. See “Related Party Transactions — Convertible Notes.” Upon consummation of the merger, the convertible notes will be converted into Birks Class A voting shares and Birks Class B multiple voting shares.
      Net cash flows from continuing operations provided $6.4 million in fiscal 2004, which was primarily the result of increased current liabilities and income from operations. During fiscal 2003, cash flows from continuing operations activities used $3.0 million in cash. The use of cash for operating activities was primarily the result of the net loss for the year, adjusted for non-cash expense items, the increase of inventories partially offset by the decrease in other assets and the increase in accrued expenses. During fiscal 2002, cash flows from continuing operating activities used $10.4 million in cash which was primarily the result of the net loss for the year, the increase in inventories due to the acquisition of Mayor’s and the payout of restructuring costs partially offset by the reduction of accounts receivable and increase in accounts payable as well as the sale of Mayor’s credit card portfolio to Wells Fargo for net proceeds of $12.1 million.
      Net cash used in investing activities was $4.9 million in fiscal 2004 and primarily related to capital expenditures for store renovations and information technology. Net cash used in investing activities was $3.6 million in fiscal 2003, primarily related to the capital expenditures for leasehold improvements for the Birks’ head office, one new store and information systems. Net cash used by investing activities was $4.5 million in fiscal 2002, primarily related to capital expenditures for the opening of two new stores, net of the proceeds from the sale of Mayor’s former corporate headquarters.
      Net cash used in financing activities was $1.4 million for fiscal 2004, primarily related to payment of bank indebtedness, term loans and a decrease in borrowings under Mayor’s facilities. Net cash provided by financing activities was $7.3 million in fiscal 2003, primarily related to net borrowings under Birks’ credit

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facilities less payments of other debt. Net cash provided by financing activities was $14.7 million in fiscal 2002, primarily related to proceeds of issuance of preferred shares and net increase in borrowings under the Mayor’s credit facilities.
      The following table discloses capital expenditures in fiscal 2004, 2003 and 2002.
                         
    Fiscal Year Ended
     
    March 26,   March 27,   March 29,
    2005   2004   2003
             
Purchase of new property
  $ 1,517              
New stores and remodeling of old stores
    686     $ 1,571     $ 3,047  
Other leasehold improvements
    220       384       311  
Electronic equipment and computer hardware
    1,126       1,538       284  
Furniture and fixtures
    238       309       305  
Manufacturing equipment
    448       53       11  
Other
    327       206       233  
                   
Total capital expenditures
  $ 4,562     $ 4,062     $ 4,191  
                   
      Capital expenditures for fiscal 2005 are projected to be approximately $9.0 million and are limited by the Birks facility and Mayor’s facility as described above. The projected increase in capital expenditures for fiscal 2005 as compared to fiscal 2004 is due to the planned renovations of nine stores in fiscal 2005 compared to four stores in fiscal 2004 and the opening of a new store in the Yorkdale Mall in Toronto, Canada in June 2005.
      Management believes that barring a significant external event that materially adversely affects Birks’ current business or the current industry trends as a whole, borrowing capacity under the Birks facility and Mayor’s facility, projected cash flows from operations and other short term borrowings will be sufficient to support the Birks’ working capital needs, capital expenditures and debt service for at least the next 12 months.
Commitments and Contractual Obligations
      The following table discloses aggregate information about Birks’ contractual cash obligations as of March 26, 2005 and the periods in which payments are due:
                                         
    Payment Due by Period
     
        Less Than       More Than
Contractual Obligations   Total   1 Year   1-3 Years   3-5 Years   5 Years
                     
    ($ In thousands)
Debt maturities
  $ 17,592     $ 2,770     $ 13,767     $ 1,055     $  
Capital lease obligations
    14,039       306       353       322       13,058  
Employment agreements(1)
    4,067       1,771       2,296              
Operating lease obligations(2)
    73,393       13,080       22,725       17,319       20,269  
Fixed rate interest expenses(3)
    21,109       3,238       3,391       2,753       11,727  
                               
Total
  $ 130,200     $ 21,165     $ 42,532     $ 21,449     $ 45,054  
                               
 
(1)  Employment agreements do not include any open-ended employment contracts.
 
(2)  The operating lease obligations do not include insurance, taxes and common area maintenance (CAM) charges to which Birks is obligated. CAM charges were $2,751 in fiscal 2004, $2,448 in fiscal 2003 and $2,644 in fiscal 2002.
 
(3)  The fixed rate interest expenses do not include floating rate interest payable on $78.1 million of floating rate debt, which as of March 26, 2005 bore interest at an average annual rate of 5.02%.

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Off-Balance Sheet Arrangements
      As of March 26, 2005, Birks’ only off-balance sheet arrangements were letters of credit, in the amount of $0.6 million, issued under Mayor’s credit facilities primarily to Wells Fargo.
Leases
      Birks leases all of its Canadian retail locations under operating leases with the exception of its Montreal store which is under a capital lease. Additionally, Birks has operating leases for certain equipment. The costs of no single lease are significant to Birks. In addition, Birks leases its headquarters’ land and building, which includes one store, under a capital leasing arrangement.
      Operating leases for store locations are expensed over the term of the initial lease period. Lease renewal periods are available on most leases, however are not included in the accounting lease term because Birks believes there are no punitive terms or circumstances associated with non-renewal that would reasonably assure renewal. The accounting lease term typically includes a fixturing period which is expensed on a straight-line basis over the lease term. All reasonably assured rent escalations, rent holidays, contingent rent and rent concessions are included when considering the straight-line rent to be expensed. Lease incentives are recorded as deferred rent and amortized as reductions to lease expense over the lease term. Contingent rent payments are expensed as incurred, vary by lease and are based on a percentage of revenue above a predetermined sales level. This level is different for each location and includes and excludes various types of sales.
      Leasehold improvements are capitalized and typically include fixturing and store renovations. Amortization of leasehold improvements begins on the date the asset was placed in service and extends to the lesser of the economic life of the leasehold improvement and the initial lease term. Birks’ lease of its headquarters’ land and building is accounted for as a capital lease. Birks entered into a sale-leaseback transaction on the building which resulted in gross proceeds of $9,474,000 based on the foreign exchange rate on the day of the transaction (Cdn$14,250,000). The lease is for a 20-year period from the date of inception, December 12, 2000. The lease allows for several additional term extensions of the lease; however, management has only committed for the initial 20-year period. The implicit interest rate of the long-term debt associated with the capital lease is 10.74%.
Critical Accounting Policies and Estimates
      The preparation of financial statements in conformity with U.S. GAAP requires Birks to make estimates and assumptions about future events and their impact on amounts reported in the financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results may differ from those estimates. These estimates and assumptions are evaluated on an on-going basis and are based on historical experience and on various factors that are believed to be reasonable.
      Birks has identified certain critical accounting policies as noted below.
Revenue recognition
      Sales are recognized at the point of sale when merchandise is taken or shipped. Shipping and handling fees billed to customers are included in net sales. Revenues for gift certificate sales and store credits are recognized upon redemption. Sales of consignment merchandise are recognized at such time as the merchandise is sold and are recorded on a gross basis in accordance with EITF 99-19 because Birks is the primary obligor of the transaction, has general latitude on setting the price, has discretion as to the suppliers, is involved in the selection of the product and has inventory loss risk. Sales are reported net of returns. Sales are reported net of returns. Birks generally gives its customers the right to return merchandise purchased by them within 30 days and records a provision at the time of sale for the effect of the estimated returns. Repair sales are recorded at the time the service is rendered.

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Allowance for inventory shrink and slow moving inventory
      The allowance for inventory shrink is estimated for the period from the last physical inventory date to the end of the reporting period on a store by store basis and at Birks’ factories and distribution centers. Such estimates are based on experience and the shrinkage results from the last physical inventory. The shrinkage rate from the most recent physical inventory, in combination with historical experience, is the basis for providing a shrink allowance.
      Birks writes down its inventory for estimated slow moving inventory equal to the difference between the cost of inventory and the estimated market value based on assumptions about future demand and market conditions. If actual market conditions are less favorable than those projected by management, additional inventory write-downs may be required.
Allowance for doubtful accounts
      Birks maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. If the financial condition of Birks’ customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.
Long-Lived Assets
      Long-lived assets held and used by Birks are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. Measurement of an impairment loss for such long-lived assets would be based on the fair value of the asset. Long-lived assets to be disposed of are reported at the lower of the carrying amount or fair value less cost to sell.
Recent Accounting Pronouncements
      In December 2004, the FASB issued SFAS No. 123(R) “Share-Based Payments” which addresses the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for (a) equity instruments of the enterprise or (b) liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. SFAS No. 123(R) requires an entity to recognize the grant-date fair-value of stock options and other equity-based compensation issued to employees in the income statement. SFAS No. 123(R) generally requires that an entity account for those transactions using the fair-value-based method, and eliminates an entity’s ability to account for share-based compensation transactions using the intrinsic value method of accounting in APB Opinion No. 25, “Accounting for Stock Issued to Employees,” which was permitted under SFAS No. 123, as originally issued. SFAS No. 123(R) is effective for Birks as of its fiscal year beginning March 26, 2006. Birks has not yet determined the impact the adoption of SFAS No. 123(R) will have on its financial position or results of operations.
      In November 2004, the FASB issued SFAS No. 151, “Inventory Costs,” to amend the guidance in Chapter 4, “Inventory Pricing,” of FASB Accounting Research Bulletin No. 43, “Restatement and Revision of Accounting Research Bulletins.” SFAS No. 151 clarifies the accounting for abnormal amounts of idle facility expense, freight, handling costs, and wasted material (spoilage). The Statement requires that those items be recognized as current-period charges. Additionally, SFAS No. 151 requires that allocation of fixed production overheads to the costs of conversion be based on the normal capacity of the production facilities. SFAS No. 151 is effective for fiscal years beginning after June 15, 2005. The adoption of SFAS No. 151 is not expected to have a material effect on the financial position or results of operations of Birks.
      In December 2004, the FASB issued SFAS No. 153, “Exchanges of Non-Monetary Assets — an Amendment of APB Opinion No. 29,” to address the accounting for nonmonetary exchanges of productive assets. SFAS No. 153 amends APB No. 29, “Accounting for Nonmonetary Exchanges,” which established a narrow exception for nonmonetary exchanges of similar productive assets from fair value measurement. SFAS No. 153 eliminates that exception and replaces it with an exception for exchanges that do not have commercial substance. Under SFAS No. 153 nonmonetary exchanges are required to be accounted for at fair

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value, recognizing any gains or losses, if the fair value is determinable within reasonable limits and the transaction has commercial substance. It specifies that a nonmonetary exchange has commercial substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. SFAS No. 153 is effective prospectively for nonmonetary asset exchange transactions in fiscal periods beginning after June 15, 2005. The adoption of SFAS No. 153 is not expected to have a material effect on the financial position or results of operations of Birks.
      In March 2005, the FASB issued Interpretation No. 47 (“FIN 47”), Accounting for Conditional Asset Retirement Obligation to clarify that an entity must recognize a liability for the fair value of a conditional asset retirement obligation when incurred if the liability’s fair value can be reasonably estimated. FIN 47 also defines when an entity would have sufficient information to reasonably estimate the fair value of an asset retirement obligation. FIN 47 is effective no later than the end of fiscal years ending after December 15, 2005. Retrospective application of interim financial information is permitted but is not required. Early adoption of this Interpretation is encouraged. Birks is evaluating the impact the adoption of FIN 47 would have on the financial position and result of operations of Birks.
      In May 2005, the FASB issued SFAS No. 154, Accounting Changes and Error Corrections — a replacement of APB Opinion No. 20 and FASB Statement No. 3. SFAS No. 154 replaces APB Opinion No. 20, Accounting Changes , and FASB Statement No. 3, Reporting Accounting Changes in Interim Financial Statements , and changes the requirements for the accounting for and reporting of a change in accounting principle. SFAS No. 154 requires retrospective application to prior periods’ financial statements of changes in accounting principle, unless it is impracticable to do so, in which case other alternatives are required. SFAS No. 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. Birks has not yet determined the impact, if any, the adoption of SFAS No. 154 will have on its financial position or results of operations.
Inflation
      The impact of inflation on Birks’ operations has not been significant to date. While Birks does not believe its business is highly sensitive to inflation, there can be no assurance that a high rate of inflation would not have an adverse impact on its operations.
Quantitative and Qualitative Disclosures About Market Risk
      Birks is exposed to various market risks. Market risk is the potential loss arising from adverse changes in market prices and rates. Birks does not enter into derivative or other financial instruments for trading or speculative purposes.
Interest rate risk
      Birks’ primary market risk exposure is interest rate risk. Borrowing under the Birks facility, the Mayor’s facility and the GMAC loans bear interest at floating rates. As of March 26, 2005, Birks had approximately $78.1 million of floating-rate debt. Accordingly, Birks’ net income will be affected by changes in interest rates. Assuming a 1% increase in the interest rate under Birks’ floating rate debt, Birks’ interest expense for the 52 weeks ended March 26, 2005 would have increased by approximately $0.8 million.
Currency Risk
      While Birks reports its financial results in U.S. dollars, a substantial portion of Birks’ sales are earned in Canadian dollars. For Birks’ operations located in Canada, non-Canadian currency transactions and assets and liabilities subject Birks to foreign currency risk. Conversely, for the operations located in the United States, non-U.S. currency transactions and assets and liabilities subject Birks to foreign currency risk. For purposes of Birks’ financial reporting, Birks’ financial statements are reported in U.S. dollars by translating, where necessary, net sales and expenses from Canadian dollars at the average exchange rates prevailing during the period, while assets and liabilities are translated at year-end exchange rates, with the effect of such translation recorded in accumulated other comprehensive income. As a result, for purposes of Birks’ financial reporting,

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foreign exchange gains or losses recorded in earnings relate to non-Canadian dollar transactions of the operations located in Canada and non-U.S. dollar transactions of the operations located in the United States. Birks expects to continue to report its financial results in U.S. dollars in accordance with U.S. GAAP. Consequently, Birks’ reported earnings could fluctuate materially as a result of foreign exchange translation gains or losses. To mitigate the impact of foreign exchange volatility on its earnings, from time to time Birks may enter into agreements to fix the exchange rate of U.S. dollars to Canadian dollars. For example, Birks may enter into agreements to fix the exchange rate to protect the principal and interest payments on its Canadian dollar denominated debt and other liabilities. If it does so, Birks will not benefit from any increase in the value of the Canadian dollar compared to the U.S. dollar when these payments become due.
Commodity Risk
      The nature of Birks’ operations results in exposure to fluctuations in commodity prices, specifically gold. Birks monitors and, when appropriate, utilizes derivative financial instruments and physical delivery contracts to hedge its exposure to risks related to the change in gold price. Birks is exposed to credit-related losses in the event of non-performance by counter-parties to the financial instruments. In addition, if gold prices decrease below those levels specified in Birks’ various hedging agreements, Birks would lose the value of a decline in the price of gold. At March 26, 2005 and March 27, 2004, Birks’ hedging had resulted in an unrealized gain of approximately $15,740 and $40,690 respectively for outstanding contracts due to strong gold prices. However, such gains may not be realized in future periods and Birks’ hedging activities may result in losses, which could be material. For accounting purposes, the hedging agreements do not qualify to be treated as accounting hedges and, accordingly, are marked to market at the end of every quarter.

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DESCRIPTION OF BIRKS’ BUSINESS
      When used in this section, as in the other sections of this proxy statement/ prospectus, “Birks” refers to Henry Birks & Sons Inc. and its subsidiaries, including Mayor’s.
General
      Birks is a leading North American luxury jewelery brand which designs, develops, makes and retails fine jewelry, time pieces, sterling silver and gifts. As of March 26, 2005, Birks operated 66 luxury jewelry stores, 38 stores under the Birks brand, located in all major cities across Canada, and 28 stores under the Mayors brand, located in Florida and metropolitan Atlanta, Georgia. As a luxury jeweler, most of Birks’ jewelry products are constructed of 18 karat gold, platinum or sterling silver, with or without precious gemstones, with significant emphasis on quality craftsmanship and design. For the fiscal year ended March 26, 2005, Birks had net sales of approximately $239.3 million.
      Birks’ predecessor was founded in Montreal in 1879 and developed over the years into Canada’s premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. In addition to being a nationwide retailer with a strong brand identity, Birks is also highly regarded in Canada as a jewelry manufacturer and provider of recognition programs, service awards and business gifts. Birks believes that, through its stores operating under both the Birks and Mayors brands, it distinguishes itself from many of its competitors by offering distinctively designed, exclusive products, a larger selection of distinctive higher quality merchandise at many different price points, and by placing substantial emphasis on professionalism and training of its sales force.
      From 1950 through 1990, Birks expanded significantly and by the early 1990s had approximately 220 stores in Canada and the United States. A period of rapid expansion undertaken by Birks in the 1980s was followed in the early 1990s by a period of declining margins and a significant erosion in consumer spending coupled with significantly higher indebtedness resulting from a family buy-out, which combined to cause Birks to experience significant financial losses. These financial difficulties ultimately led to the purchase of Birks by Borgosesia Acquisitions Corporation in 1993, a predecessor of Regaluxe Investment S.á.r.l., which is referred to in this proxy statement/ prospectus as Regaluxe. Following the 1993 acquisition of Birks, Birks’ operations were rationalized and a program of returning Birks to its historic core strength as the leading Canadian luxury jeweler was initiated. In August 2002, Birks invested $15.05 million to acquire approximately 72% of the voting control in Mayor’s, which was experiencing an unsuccessful expansion beyond its core markets and significant losses. Since then, the operations of Birks and Mayor’s have been progressively integrated.
      Birks is a Canadian corporation. Its corporate headquarters are located at 1240 Phillips Square, Montreal, Quebec, Canada H3B 3H4. Birks’ telephone number is (514) 397-2511.
Products
      Birks offers distinctively designed, exclusive products and a large selection of distinctive high quality merchandise at many different price points. This merchandise includes designer jewelry, diamond, gemstone, and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, charms, baby jewelry, timepieces and giftware. Part of Birks’ strategy is to increase its exclusive private label offerings to its customers, primarily through bridal, diamond and other fine jewelry as well as gold and sterling silver jewelry and watches to leverage the Birks and Mayors brands’ loyalty in their respective markets and to differentiate its products with unique and exclusive designs. In addition, Birks sells many of the finest brand name Swiss timepieces that are often not available from other jewelers in its markets.
      Birks’ Canadian stores, operating under the Birks brand, carry a large selection of brand name watches, including its own proprietary watch line as well as watches made by Cartier, Baume & Mercier, Omega, Tag Heuer, Breitling, Jaeger Le Coultre, Gucci, Concorde, Rado, Longines, Mont Blanc, Lockman and Tissot. Birks also carries an exclusive collection of high quality jewelry and watches that it manufactures. Birks emphasizes its own jewelry offerings and particularly its signature designers, Toni Cavelti, Michele della Valle

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and Esty but also includes designer jewelry made by Roberto Coin, Kwiat, Ladyheart, which are exclusive to Birks stores in Canada, and carries a variety of high quality giftware, including writing instruments and giftware made by Mont Blanc.
      Birks’ U.S. stores, operating under the Mayors brand, carry a large selection of brand name watches, including watches made by Rolex, Cartier, Patek Philippe, Baume & Mercier, Omega, Charriol, Tag Heuer, Breitling, Locman, Corum, Rado, Chopard, Jaeger Le Coultre and Raymond Weil. Designer jewelry offerings in Birks’ stores operating under the Mayors brand include jewelry made by David Yurman, Aaron Basha, Charriol, Roberto Coin and DiModolo and a variety of high quality giftware, including writing instruments and giftware made by Correia and Mont Blanc. In addition, stores operating under the Mayors brand carry Birks brand watches and jewelry products on an exclusive basis in the United States.
      Birks has two primary channels of distribution: the retail sale division, which accounts for 96.6% of sales, and the corporate sales division, which accounts for 3.4% of sales. It also operates secondary distribution channels such as direct marketing and internet sales.
Product Development and Sourcing
      Birks established a product development process that supports Birks’ strategic mission to further develop and enhance Birks’ product offering in support of brand development. The centerpiece of this process is the Design Review Committee, which ultimately approves all new product introductions. Products which are not internally manufactured are sourced from suppliers worldwide, enabling Birks to sell fine quality merchandise often not available from other jewelers in its markets. Birks’ staff of buyers procures distinctive high quality merchandise directly from manufacturers, diamond cutters, and other suppliers worldwide. Birks’ gemstone acquisition team, product sourcing team and category managers specialize in sourcing merchandise in categories such as diamonds, precious gemstones, pearls, watches, gold jewelry, and giftware. Retail and merchandising personnel frequently visit both Birks’ and competitors’ stores to compare value, selection, and service, as well as to observe client reaction to merchandise selection and determine future needs and trends.
Diamond, Gemstone, Pearl and Precious Metal Jewelry
      In fiscal 2004, revenues from sales of diamond and precious gemstone and metal jewelry represented approximately 47% of Birks’ total net sales. Birks purchases unset diamonds, gemstones and precious jewelry directly from cutters in international markets, such as Antwerp, Bangkok, Tel Aviv, and New York, gold jewelry from Italy and pearls from suppliers in Japan and Canada. These diamonds and other gemstones are frequently furnished to Birks’ in-house jewelry studios, as well as independent jewelers and goldsmiths, for setting, polishing and finishing in order to deliver a distinctive high quality finished product at the best possible value.
Watches
      Birks purchases watches from a number of leading manufactures and suppliers. During fiscal 2004, merchandise supplied by Rolex, Birks’ largest supplier, accounted for approximately 23% of Birks’ total net sales. Rolex merchandise is carried only in stores operated under the Mayors brand. Certain brand name watch manufacturers, including Rolex, have distribution agreements with Birks that provide, among other things, for specific sales locations, yearly renewal terms, and early termination provisions at the manufacturer’s discretion. Additionally, Birks carries its own proprietary watch line.
Other Products
      In fiscal 2004, Birks purchased jewelry and giftware for sale in its stores from over 200 suppliers. Many of these suppliers have long-standing relationships with Birks. Service revenues for watch and jewelry repairs, remountings, silver replating and watch battery changes and refurbishments amount to approximately 7% of net sales, and are an important source of traffic to Birks’ stores.

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Manufacturing
      Birks has manufacturing facilities in Montreal, Vancouver, Rhode Island and Florida that enable Birks to offer unique, exclusive and high-quality products through an efficient supply chain. Birks’ manufacturing capabilities provide quality control; image enhancement by enabling Birks to promote its craftsmanship and exclusive design and manufacturing capabilities; improved economics by retaining the margin that would otherwise be paid to a third party provider; and capability to provide customized and/or special design jewelry for customers.
      The Montreal facility is the largest of Birks’ manufacturing facilities and is involved in all aspects of manufacturing fine jewelry with the exception of the cutting of rough diamonds and other precious stones. Its focus is on manufacturing stone set jewelry. The Rhode Island factory is involved in the production of silver and gold jewelry as well as in stone set jewelry, while each of the Vancouver and Florida facilities focus on specific types of stone set jewelry.
Availability of Products
      Although purchases of several critical raw materials, notably gold and gemstones, are made from a relatively limited number of sources, Birks believes that there are numerous alternative sources for all raw materials used in the manufacture of its finished jewelry, and that the failure of any principal supplier would not have a material adverse effect on operations. Any material changes in foreign or domestic laws and policies affecting international trade may have a material adverse effect on the availability of the diamonds, other gemstones, precious metals and non-jewelry products purchased by Birks.
      Birks competes with other jewelry retailers for access to vendors that will provide it with the quality and quantity of merchandise necessary to operate its business. Birks’ relationships with its primary suppliers, like Rolex, are generally not pursuant to long-term agreements. Although Birks believes that alternative sources of supply are available, the abrupt loss of any of its vendors, especially Rolex, or a decline in the quality or quantity of merchandise supplied by its vendors could cause significant disruption in its business. In fiscal 2004, merchandise supplied by Rolex and sold through Birks’ stores operating under the Mayors brand accounted for approximately 23% of Birks’ total net sales. If Rolex terminated its distribution agreement, such termination would have a material adverse effect on Birks’ business, financial condition and operating results. Birks believes that its relationships with its vendors are good.
Seasonality
      Birks’ sales are highly seasonal, with the third fiscal quarter (which includes the holiday shopping season) historically contributing significantly higher sales than any other quarter during the year. Approximately 40% of Birks’ fiscal 2004 net sales were made during the third fiscal quarter.
Retail Operations, Merchandising and Marketing
      General
      Birks believes it distinguishes itself from most of its competitors by offering distinctively designed, exclusive products and a selection of distinctive high quality merchandise at a wide range of price points. Birks keeps the majority of its inventory on display in its stores rather than at its distribution facility. Although each store stocks a representative selection of jewelry, watches, giftware and other accessories, certain inventory is tailored to meet local tastes and historical merchandise sales patterns of specific stores.
      Birks believes that its stores’ elegant surroundings and distinctive merchandise displays play an important role in providing an atmosphere that encourages sales. Birks pays careful attention to detail in the design and layout of each of its stores, particularly lighting, colors, choice of materials and placement of display cases. Birks also uses its window displays as a means of attracting walk-in traffic and reinforcing its distinctive image. Birks’ Visual Display department designs and creates window and store merchandise case displays for all of its stores. Window displays are frequently changed to provide variety and to reflect seasonal events such as Christmas, Valentine’s Day and Mother’s Day.

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Personnel and Training
      Birks places substantial emphasis on the professionalism of its sales force to maintain its position as a leading luxury jeweler. Birks strives to hire only highly motivated, professional and customer-oriented individuals. All new sales professionals will attend an intensive training program where they are trained in technical areas of the jewelry business, specific service techniques and Birks’ commitment to client service. Management believes that attentive personal service and knowledgeable sales professionals are key components to Birks’ success.
      As part of Birks’ commitment to continuous, on-the-job training, Birks established “Birks University” and “Mayor’s University,” a formalized system of in-house training with a primary focus on client service, selling skills and product knowledge that involves extensive classroom training, the use of detailed operational manuals, in-store mentorship programs and product knowledge testing. In addition, Birks conducts in-house training seminars on a periodic basis and administers training modules with audits to (i) enhance the quality and professionalism of all sales professionals, (ii) measure the level of knowledge of each sales professional, and (iii) identify needs for additional training. Birks also provides store management with more extensive management and client service training that emphasizes leadership skills, general management skills, “on-the-job” coaching and training instruction techniques.
Advertising and Promotion
      Birks’ marketing goal is to build on its reputation in its core markets as a leading luxury jeweler offering high quality merchandise in an elegant, sophisticated environment. For example, Birks frequently runs advertisements that associate the “Birks” and “Mayors” brands with internationally recognized brand names such as Rolex, Patek Philippe and Cartier. Advertising and promotions for all stores are developed by Birks’ personnel in conjunction with outside creative professionals.
      Birks’ advertising reinforces its role as a fashion leader that aims to deliver a total shopping experience that is as memorable as its merchandise. Birks’ marketing efforts, which consist of advertising, billboards, direct mailings, special events, media relations/ PR, distinctive store design and elegant displays, are shaped in large part by the brand positioning strategies as well as demographic and consumer trends affecting both the jewelry industry generally and the markets in which Birks operates.
Credit Operations
      Birks has two private label credit cards, one for each of its brands. The Canadian operation for stores operating under the Birks brand is administered by Wells Fargo Canada, a wholly owned Canadian subsidiary of Wells Fargo. The U.S. operation for stores operating under the Mayors brand is administered, principally, by Wells Fargo. In addition, stores operating under the Mayors brand also have a Mayor’s private label credit card which is administered by Birks.
      Birks’ credit programs are intended to complement its overall merchandising and sales strategy by encouraging larger and more frequent sales to a loyal customer base. Sales under the Birks credit card, which are made with less than 15% recourse to Birks, accounted for approximately 23% of Birks’ net retail sales during fiscal 2004, excluding sales attributable to stores operating under the Mayors brand. Sales under Mayor’s proprietary credit card and Mayor’s private label credit card, which are made without recourse to Birks, together accounted for approximately 27% of Mayor’s net sales during fiscal 2004.
      Customers are also offered the opportunity to utilize Birks’ layaway plan, which allows them to set aside and pay for items over a limited period of time with no interest charges.
Distribution
      Birks’ retail locations receive the majority of their merchandise directly from Birks’ distribution warehouses located in Sunrise, Florida and Montreal, Canada. Merchandise is shipped from the distribution warehouse utilizing various air and ground carriers. Birks also transfers merchandise between retail locations

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to balance inventory levels and to fulfill client requests, and a small portion of merchandise is delivered directly to the retail locations from suppliers.
Competition
      The North American retail jewelry industry, which is an approximately $54 billion annual market, is highly competitive and fragmented, with a few very large national and international competitors and many medium and small regional and local competitors. The market is also fragmented by price and quality. Although Birks is a luxury jeweler, it competes with companies within and outside of this segment. Birks’ competitors include national and international jewelry chains as well as independent regional and local jewelry retailers. Birks also competes with other types of retailers such as department stores and, to a lesser extent, catalog showrooms, discounters, direct mail suppliers, televised home shopping networks, and Internet sites. Many of these competitors have greater financial resources than Birks. Birks believes that competition in its markets is based primarily on trust, quality craftsmanship, product design and exclusivity, product selection, service excellence, including after sales service, and, to a certain extent, price. With the consolidation of the retail industry that is occurring, Birks believes that competition with other general and specialty retailers and discounters will continue to increase. Birks’ success will depend on various factors, including general economic and business conditions affecting consumer spending, the performance of national and international retail operations, the acceptance by consumers of Birks’ merchandising and marketing programs, store locations and Birks’ ability to properly staff and manage its stores.
Regulation
      Birks’ operations are affected by numerous federal, provincial and state laws that impose disclosure and other requirements upon the origination, servicing and enforcement of credit accounts and limitations on the maximum amount of finance charges that may be charged by a credit provider. In addition to Birks’ proprietary private label credit cards, credit to Birks’ clients is primarily through credit cards such as American Express®, Visa®, Mastercard® and Discover®, without recourse to Birks based upon a client’s failure to pay. Any change in the regulation of credit that would materially limit the availability of credit to Birks’ traditional customer base could adversely affect Birks’ results of operations and financial condition.
      Birks generally utilizes the services of independent customs agents to comply with U.S. and Canadian customs laws in connection with its purchases of gold, diamond and other jewelry merchandise from foreign sources.
Trademarks and Copyrights
      The designations Birks and Mayors, and the Birks and Mayors logos, are Birks’ principal trademarks and are essential to Birks’ ability to maintain its competitive position in the luxury jewelry segment. Birks maintains a program to protect its trademarks and will institute legal action where necessary to prevent others from either registering or using marks that are considered to create a likelihood of confusion with Birks’ trademarks. Birks is also the owner of the original jewelry designs created by its in-house designers and has entered into agreements with several outside designers pursuant to which these designers have assigned to Birks the rights to use copyrights of designs and products created for Birks.
Employees
      As of the date of this proxy statement prospectus, Birks employed approximately 1,170 persons on a full-time basis. Birks usually hires a limited number of temporary employees during each Holiday season. None of its employees are governed by a collective bargaining agreement. Birks believes its relations with its employees are good and Birks intends to continue to place an emphasis on employee training, communication and involvement in Birks’ future success.

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Properties
      Birks’ head office is in Montreal, Canada. On December 12, 2000, Birks sold its head office building for Cdn$14,250,000 to Anglo Canadian Investments, L.P. As a condition of the transaction, Birks agreed that it would lease, on a net basis, the entire property from the purchaser, acting as landlord. Birks entered into a lease agreement pursuant to which Birks leases the office for a term of 20 years ending December 11, 2020. The current net annual rental rate is Cdn$1,512,500 for the period terminating on December 11, 2006, and increases on a compounded basis by 10% on each third annual anniversary date thereafter. The lease is an absolute net lease to the landlord, and Birks is responsible for any and all additional expenses, including, without limitation, taxes and structural expenses. Subject to specific terms and conditions, Birks has four options to renew and extend the term of the lease for four further terms of five years each except for the last option which is five years less eleven days, terminating on November 30, 2040. Subject to specific terms and conditions, Birks also has two options to purchase the premises, which may be exercised no later than six months prior to the end of the fifteenth year of the term of the lease and the end of the twentieth year of the term of the lease, respectively. Birks’ U.S. operations are managed though a local headquarters located in Sunrise, Florida.
      Birks leases all of its store locations. Birks believes that all of its facilities are well maintained and in good condition and are adequate for its current needs. Birks is actively negotiating all leases that expire in the next 12 months.
                         
    Size        
    (Square Feet)   Expiration of Lease   Location
             
Operating Stores
                       
Bayshore Centre
    2,519       September 2008       Nepean, ON  
Bloor
    15,620       September 2014       Toronto, ON  
Carrefour Laval
    3,425       June 2012       Laval, QC  
Chinook Shopping Centre
    2,342       March 2015       Calgary, AB  
Cornwall Centre
    2,349       April 2010       Regina, SK  
Fairview Mall
    2,115       August 2008       North York, ON  
Fairview Pointe-Claire
    4,210       January 2007       Pointe-Claire, QC  
First Canadian Place
    2,243       May 2008       Toronto, ON  
Guildford Town Centre
    3,755       August 2007       Surrey, B.C.  
Halifax
    3,316       January 2009       Halifax, N.S.  
Hillside Shopping Centre
    3,639       March 2010(1)       Victoria, B.C.  
Lime Ridge Mall
    2,473       September 2011       Hamilton, ON  
London Galleria
    5,179       August 2009       London, ON  
Manulife Place
    4,196       November 2009       Edmonton, AB  
Montreal Store
    19,785 (2)     December 2020       Montreal, QC  
Oakridge Shopping Centre
    2,176       May 2008       Vancouver, B.C.  
Oakville Place
    2,729       March 2010(1)       Oakville, ON  
Park Royal
    3,537       September 2007       West Vancouver, B.C.  
Pen Centre
    3,588       April 2007       St. Catherines, ON  
Place Ste-Foy
    4,048       November 2005       Ste-Foy, QC  
Polo Park Centre
    3,920       January 2007       Winnipeg, MB  
Promenades St-Bruno
    2,335       February 2008       St-Bruno, QC  
Rideau Centre
    7,233       April 2009       Ottawa, ON  
Richmond Centre
    1,562       April 2007(3)       Richmond, B.C.  
Rockland Centre
    3,019       August 2008       Mont Royal, QC  
Saskatoon
    4,280       October 2008       Saskatoon, SK  
Scarborough Town Centre
    3,709       May 2008       Scarborough, ON  
Sherway Gardens
    4,611       February 2010       Etobicoke, ON  

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    Size        
    (Square Feet)   Expiration of Lease   Location
             
Southcentre Shopping Centre
    2,986       August 2009       Calgary, AB  
Southgate Shopping Centre
    2,905       September 2008       Edmonton, AB  
Square One
    3,211       April 2012       Mississauga, ON  
St-John
    3,306       Fall 2005(4)       St-John, N.B.  
Toronto Dominion Square
    7,895       October 2011       Calgary, AB  
Toronto Eaton Centre
    4,470       April 2012       Toronto, ON  
Vancouver
    20,221       January 2010       Vancouver, B.C.  
Victoria
    2,460       December 2011       Victoria, B.C.  
West Edmonton Mall
    3,730       March 2010       Edmonton, AB  
Whistler
    552       December 2008       Whistler, B.C.  
Yorkdale
    2,530       April 2015       Toronto, ON  
Altamonte Mall
    5,782       January 2011       Altamonte Springs, FL  
Aventura Mall
    3,447       January 2009       N. Miami Beach, FL  
Bell Tower
    4,578       January 2012       Fort Myers, FL  
Boca Town Center
    5,878       January 2007       Boca Raton, FL  
Brandon Town Center
    4,110       June 2005       Brandon, FL  
Broward Mall
    2,236       January 2010       Plantation, FL  
Buckhead Store
    10,000       April 2009       Atlanta, GA  
Citrus Park Town Center
    3,953       January 2010       Tampa, FL  
City Place at West Palm Beach
    6,113       January 2011       West Palm Beach, FL  
Dadeland Mall
    5,700       January 2007       Miami, FL  
The Falls
    1,643       January 2009       Miami, FL  
Florida Mall
    5,070       January 2010       Orlando, FL  
The Galleria at Fort Lauderdale
    3,682       January 2005(5)       Ft. Lauderdale, FL  
International Plaza
    5,583       January 2012       Tampa, FL  
Lenox Square Mall
    4,587       December 2005       Atlanta, GA  
Lincoln Road
    4,250       May 2009       Miami Beach, FL  
Mall of Georgia
    3,486       January 2010       Buford, GA  
Mall at Millenia
    4,532       January 2013       Orlando, FL  
Mall at Wellington Green
    4,001       January 2012       Wellington, FL  
Miami International Mall
    3,226       January 2006       Miami, FL  
North Point Mall
    4,752       January 2012       Alpharetta, GA  
Perimeter Mall
    5,157       January 2009       Atlanta, GA  
PGA Commons(6)
    5,197       April 2014       Palm Beach Gardens, FL  
Seminole Towne Center
    3,461       January 2006       Sanford, FL  
The Shops at Sunset Place
    2,051       January 2010       South Miami, FL  
Southgate Plaza
    4,605       March 2010       Sarasota, FL  
Treasure Coast Square
    2,506       January 2006       Jensen Beach, FL  
Village of Merrick Park
    4,894       January 2013       Coral Gables, FL  
 
Other Properties
                       
Rhode Island(8)
    19,200       March 2025(7)       Woonsocket, R.I.  
Cavelti Factory(8)
    828       January 2006       Vancouver, B.C.  
Overdale Avenue(9)
    15,000       February 2007       Montreal, QC  

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(1)  Based on terms and conditions of a negotiated lease that has not yet been fully executed.
 
(2)  This represents the retail square footage. The total area of Birks’ head office building, which includes the Montreal store is 78,229 square feet. The remaining area of 58,444 square feet is used for offices, factories and a distribution center.
 
(3)  The lease includes one time option for an early termination of the lease, in favor of Birks, which can be exercised between April 2005 and October 2005.
 
(4)  Birks sold its St. John store in March 2005 and is planning to relocate to a new leased location in the fall of 2005. The new lease is for a 2,038 square foot store and expires in August 2015.
 
(5)  Negotiations are underway for a new lease with additional space.
 
(6)  This store opened on April 2, 2004 and was a relocation to a free standing store format from the previous location within The Gardens of the Palm Beaches Mall.
 
(7)  In March 2005 Birks entered into a 20-year financing lease, at the end of which Birks will have the option to purchase the property for $1,000. For tax purposes, Birks is considered the current owner of the property.
 
(8)  Manufacturing facility.
 
(9)  Distribution center.
      Total annual base rent for these locations for the year ended March 26, 2005 was approximately $12.6 million.
Legal Proceedings
      Birks is from time to time involved in litigation incident to the conduct of its business. Although such litigation of Birks is routine and incidental, and such litigation can result in large monetary awards for compensatory or punitive damages, Birks believes that no litigation that is currently pending or threatened will have a material adverse effect on Birks’ financial condition. On December 1, 2004, Mayor’s was notified that the SEC was conducting an informal inquiry regarding Mayor’s. The SEC has requested documents primarily relating to the warrants that Mayor’s issued to Birks in connection with Birks’ equity investment in Mayor’s in August 2002. Birks is fully cooperating with the SEC inquiry. See “Summary — Recent Developments.”

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MANAGEMENT OF BIRKS
      The existing directors and officers of Birks will remain as directors and officers of Birks immediately following the merger.
Executive Officers and Directors
      The following table sets forth information about Birks’ executive officers and directors, and their respective ages and positions as of the date of this proxy statement/ prospectus:
             
Name   Age   Position
         
Dr. Lorenzo Rossi di Montelera
    64     Chairman of the Board
Thomas A. Andruskevich
    54     President, Chief Executive Officer, and Director
Shirley A. Dawe
    59     Director
Margherita Oberti
    60     Director
Peter R. O’Brien
    59     Director
Filippo Recami
    54     Director
Lawrence Litowitz
    54     Interim Chief Financial Officer and Principal Accounting Officer
Daisy Chin-Lor
    51     Senior Vice President and Chief Marketing Officer
Carlo Coda-Nunziante
    41     Group Vice President for Strategy and Business Development
Randolph Dirth
    50     Group Vice President, Merchandising
John C. Orrico
    48     Group Vice President, Supply Chain Operations
Marco I. Pasteris
    44     Group Vice President for Finance
Sabine Bruckert
    44     Vice President, General Counsel, and Corporate Secretary
Jocelyn Désy
    53     Vice President, Corporate Sales
Hélène Messier
    45     Vice President, Human Resources
Albert J. Rahm, II
    52     Vice President, Retail Store Operations
Directors
      Dr. Lorenzo Rossi di Montelera , age 64, has served as Chairman of the board of directors of Birks since 1993. He is also on the board of directors of Regaluxe, Vonwiller S.A. (Geneva), a portfolio management and financial services firm, Bacardi Martini B.V., Azimut S.p.A. and the Advisory Board of the Global Leadership Institute of New York. Dr. Rossi is the father-in-law of Mr. Carlo Coda-Nunziante who is the Group Vice President-Strategy and Business Development for Mayor’s.
      Thomas A. Andruskevich , age 54, has been President and Chief Executive Officer of Birks since June 1996 and joined the board of directors of Birks in 1999. Since August, 2002, he has been the President, Chief Executive Officer, and Chairman of the board of directors of Mayor’s. From 1994 to 1996, he was President and Chief Executive Officer of the clothing retailer Mondi of America. From 1989 to 1994, he was Executive Vice President of International & Trade of Tiffany & Co., and from 1982 to 1989, Mr. Andruskevich served as Senior Vice President and Chief Financial Officer of Tiffany & Co. He also serves on the board of directors of Brazilian Emeralds, Inc., Mayor’s and The Robbins Company.
      Shirley A. Dawe , age 59, has been a member of the board of directors of Birks since 1999. She is also a Corporate Director and has been President of Shirley Dawe Associates Inc., a Toronto-based management consulting company specializing in the retail sector since 1986. From 1969 to 1985, she held progressively senior executive positions with Hudson’s Bay Company. Her expertise in the retail sector led to her appointment on industry-specific public task forces and to academic and not-for-profit boards of directors. Her wide management and consumer marketing experience brought Ms. Dawe to the boards of directors of

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numerous public and private companies in Canada and the United States. She currently serves on the boards of directors of National Bank of Canada, Oshkosk B’Gosh and The Bon-Ton Stores, Inc.
      Margherita Oberti , age 60, has been a member of the board of directors of Birks since 1993. Ms. Oberti was born near Turin, Italy, and resides in West Vancouver, B.C. Before coming to Canada, she studied at the University of Turin, where she obtained a Doctorate in Philosophy, and at the University of Milan, where she did post-doctoral studies in epistemology. After coming to Canada she also obtained a doctorate in classical studies from the University of British Columbia. Mrs. Oberti has been active in charity work, as a director of the Vancouver Foundation of Art Justice and Liberty, in education as a college professor, and in business as a director and officer of several companies, including Eccom Developments Ltd., the development company that built and sold two trend setting residential high rises, Seawalk Place, in West Vancouver, B.C. and Palais Georgia, in Vancouver.
      Peter R. O’Brien , age 59, has been a director of Birks since 1993. Mr. O’Brien resides in Montreal, Canada and is a senior corporate partner in the Montreal office of Stikeman Elliott LLP, where he has worked since 1971. He has a varied practice in corporate and commercial law, acquisitions and real estate. He was the founding chairman of the Canadian Irish Studies Foundation, is a past chairman of the Montreal General Hospital Foundation, and is currently Chairman of the board of directors of the McGill University Health Centre Foundation.
      Filippo Recami , age 54, has been a director of Birks since November 1, 1999 and a Managing Director of Iniziativa S.A. (Luxemborg) since the beginning of 1999. Mr. Recami has also been the Chief Executive Officer and Managing Director of Regaluxe since March 1999. He is also on the Mayor’s board of directors. Between 1978 and 1998, Mr. Recami had held senior management positions in several major public European corporations including Fiat S.p.A. (Italy), Sorin Biomedica S.p.A. (Italy), Sorin France S.p.A. (France), SNIA S.p.A. (Italy), and Rhône Poulenc S.A. (France). Mr. Recami holds a Certified Public Accountant title given by the Ministry of Justice of the Italian Government.
Other Executive Officers
      Lawrence Litowitz , age 54, has served as Interim Chief Financial Officer and Principal Accounting Officer of Birks since February 17, 2005. He has held the same position with Mayor’s since December 16, 2004. For the five years prior, Mr. Litowitz has also served as a partner of Tatum CFO Partners, LLP. He has significant experience in mergers and acquisitions, venture capital, capital raising and turnaround situations. He has served as Senior Vice-President and Chief Financial Officer of Master Collision Repair, Inc, a network of auto repair facilities in Florida, and Chief Financial Officer of Galen Partners, a venture capital firm with over $400 million under management. Mr. Litowitz has also taught accounting at Brooklyn College and served on several boards of directors. He holds a Bachelor of Science in accounting from Brooklyn College and a Masters in Business Administration from New York University.
      Daisy Chin-Lor , age 51, has been Senior Vice President and Chief Marketing Officer for Birks and Mayor’s since April 1, 2005. Ms. Chin-Lor has extensive experience in the international luxury goods environment, specifically in the area of high-end cosmetics. From 2002 to 2004, Ms. Chin-Lor was the Executive Vice President and Chief Marketing Officer for Elizabeth Arden Spas. From 2000 to 2001 she was the Executive Director of Russell Reynolds Associates. Prior to 2000, Ms. Chin-Lor spent two years establishing a market presence for Chanel in Thailand and spent nearly 20 years working for Avon Products. Ms. Chin-Lor holds a Bachelor of Arts from Hunter College of New York.
      Carlo Coda-Nunziante , age 41, has been the Group Vice-President for Strategy and Business Development since 2002. Prior to joining Birks, Mr. Coda-Nunziante worked for A.T. Kearney in Milano, Italy from 1999 to 2002. From 1994 to 1998 Mr. Coda-Nunziante worked for Whirlpool Corporation in Italy, the United States and Singapore. He holds a Masters in Business Administration from Columbia Business School and a degree in Mechanical Engineering from the Universita Degli Studi di Firenze, Italy. Mr. Coda-Nunziante is employed directly by Mayor’s. Mr. Coda-Nunziante is also the son-in-law of Dr. Rossi.

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      Randolph Dirth , age 50, has been the Group Vice President, Merchandising since July 2004, prior to which time he did merchandising consulting for Birks for 7 months. Before joining Birks, Mr. Dirth managed, as the founder, Gourmet Giftmail a web-based food gift business from 1997 to 2003. From 2000 to 2001, he was CEO of Greater Good. Prior to such position, he held different executive positions in specialty retailing companies including Brookstone, Williams-Sonoma and Macy’s. Mr. Dirth graduated from the University of California at Berkeley with post-graduate business curriculum and an A.B. in English.
      John C. Orrico , age 48, has been Group Vice President, Supply Chain Operations since September 2003. In this role, Mr. Orrico is responsible for Product Development, Gemstone Operations, Manufacturing as well as the Central Watch Division. Before joining Birks and Mayor’s, Mr. Orrico was Group Vice President, Merchandising Supply Chain Operations at Tiffany & Co. Mr Orrico spent 14 years at Tiffany & Co. where he developed its manufacturing and supply chain strategies and oversaw its operations in Cumberland RI, Cranston RI, Pelham NY, Parsippany NJ and was President of Judel Products in Salem as well as LeTallec in Paris and the Swiss Watch Factory, West Virginia.
      Marco Pasteris , age 44, is the Group Vice President Finance for Birks and has been with Birks since 1993. Since August 2002, he has held the same position with Mayor’s. Since 1996, he has served as Chief Operating Officer of Henry Birks & Sons Holdings Inc. Prior to joining Birks he spent six years with Gruppo Finanziario Textile, one of the largest multinational firms in the textile industry active in production, distribution and retail of such brands as Giorgio Armani, Ungaro, and Valentino. During his tenure at Gruppo Finanziario Textile, Mr. Pasteris held several positions in finance and control, leading to the position of Controller of International Operations. Mr. Pasteris graduated in 1984 from the Università d’Economia e Commercio in Torino, Italy with a B. SC. in business and economics. He also holds a Masters in Business Administration with a specialization in international business and finance from New York University’s Graduate School of Business Administration.
      Sabine Bruckert , age 44, is the Vice President and General Counsel, Corporate Secretary for Birks and has been with Birks since 1993. Prior to joining Birks, she was a member of the Paris Bar and had spent six years working with Price Waterhouse in Paris in the corporate, labour and tax departments where she gained experience in international transactions. Ms. Bruckert graduated in 1981 from the Pantheon Sorbonne University with a Bachelors of Law. Subsequently, she obtained a Master in Business Law in 1982 and a post-graduate studies diploma in Commerce Finance and International Taxation Law. Ms. Bruckert was admitted to the Quebec Bar in 1992.
      Jocelyn Désy , age 53, has been the Vice President, Corporate Sales since May 2004. Prior to joining Birks, Mr. Désy spent 2 years as president of a public software company, 3 years as a Vice President of Business Development of Kangacom Inc., a joint venture driven by Bell-Canada, and over 20 years at Bell-Canada as an assistant Vice President of Sales and Marketing. Mr. Désy graduated from Montreal Polytechnic in 1974 with a degree in engineering. He is presently studying for a Masters of Business Administration in Finance. He is a member of the Order of Engineers of Quebec.
      Hélène Messier , age 45, has been the Vice President, Human Resources since November 2000. Prior to joining Birks, Ms. Messier spent 3 years as Assistant General Manager of the Quebec Milk Producer and 15 years in different human resources and operation positions with Bell Canada. Ms. Messier graduated in 1982 from the University of Quebec with a Bachelor’s Degree in Commerce. Subsequently, she obtained a Masters of Business Administration in 1990 from HEC Montreal. She is a member of various professional associations and participates in different professional training and seminars in her area of expertise.
      Albert J. Rahm, II , age 52, oversees the retail operations of Birks as Vice President, Retail Store Operations and has been employed in that position since May 2004. Since April 1991, Mr. Rahm has served in various positions at Mayor’s, and currently serves as Vice President — Retail. Prior to joining Mayor’s in April 1991, Mr. Rahm owned and operated three retail jewelry stores for a fourteen-year period in Shreveport, Louisiana.

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Board Committees
      Upon completion of the merger, Birks will have the following committees:
Audit Committee
      The audit committee is currently comprised of Shirley A. Dawe, Peter R. O’Brien and Filippo Recami. Each member of the audit committee is financially literate. None of the members of the audit committee qualify as an “audit committee financial expert” as defined in the rules of the American Stock Exchange. The composition of the audit committee will satisfy the independence requirements of the American Stock Exchange and the SEC within the prescribed time periods, which require one independent member upon initial listing, a majority of independent members within 90 days of listing and a fully independent committee within one year of listing. The audit committee will operate under a written charter adopted by the board of directors. The audit committee will review the scope and results of the annual audit of Birks’ consolidated financial statements conducted by Birks’ independent auditors, the scope of other services provided by Birks’ independent auditors, proposed changes in Birks’ financial accounting standards and principles, and Birks’ policies and procedures with respect to its internal accounting, auditing and financial controls. The audit committee will also examine and consider other matters relating to the financial affairs and accounting methods of Birks, including selection and retention of Birks’ independent auditors.
Nominating Committee
      Birks’ board will designate a nominating committee consisting of at least three directors. The composition of the nominating committee will satisfy the independence requirements of the American Stock Exchange within the prescribed time periods, which require one independent member upon initial listing, a majority of independent members within 90 days of listing and a fully independent committee within one year of listing. The nominating committee will be responsible for nominating potential nominees to the board of directors. Birks’ policy with regard to the consideration of any director candidates recommended by a stockholder is that Birks will consider such candidates and evaluate such candidates by the same process as candidates identified by the nominating committee. The nominating committee will operate under a written charter adopted by the board of directors.
Corporate Governance Committee
      Birks’ board will designate a corporate governance committee consisting of at least three directors. The composition of the corporate governance committee will satisfy the independence requirements of the American Stock Exchange within the prescribed time periods, which require one independent member upon initial listing, a majority of independent members within 90 days of listing and a fully independent committee within one year of listing. The corporate governance committee will operate under a written charter adopted by the board of directors. The corporate governance committee will be responsible for overseeing all aspects of Birks’ corporate governance policies. In this regard, the corporate governance committee will review and approve without limitation the following: transactions, plans, purchases, sales, services, dealings, agreements, arrangements and/or relationships between Birks, Mayor’s and other affiliates. The corporate governance committee will also be responsible for the oversight and review of all related party transactions.
Compensation Committee
      Birks’ board will designate a compensation committee consisting of at least three directors. The composition of the compensation committee will satisfy the independence requirements of the American Stock Exchange within the prescribed time periods, which require one independent member upon initial listing, a majority of independent members within 90 days of listing and a fully independent committee within one year of listing. The purpose of the compensation committee will be to recommend to the board executive compensation, including base salaries, bonuses and long-term incentive awards for the Chief Executive Officer and other executive officers of Birks.

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Director Compensation
      On April 23, 2004, four of Birks’ directors, Lorenzo Rossi di Montelera, Peter R. O’Brien, Shirley Dawe and Margherita Oberti were each awarded 5,000 Birks stock options in lieu of directors’ fees and fees for attending committee meetings. On July 9, 2005, Ms. Dawe relinquished the 5,000 options and received as consideration a cash payment in respect of directors’ fees (Cdn$15,000) and committee fees (Cdn$4,000) for the year ending March 26, 2005.
      It is anticipated that upon consummation of the merger, each non-employee director of Birks will be entitled to receive an annual fee of $20,000 for serving on Birks’ board of directors. Directors will also be eligible for annual stock option awards. The audit committee chairperson will be entitled to receive an additional annual fee of $10,000. In addition, in the event Birks forms a special independent committee of directors, the chairperson of such committee will be entitled to receive $10,000 for his or her service and the other members of the committee will each be entitled to receive $5,000 for their service on such committee. All directors are reimbursed for travel and other expenses incurred in connection with the performance of their duties as directors.
Election of Directors
      During fiscal 2004, Birks’ board of directors held a total of 18 board of directors and committee meetings. During such year all directors attended at least 75% of the meetings of meetings of Birks’ board of directors and committees of which they were members.
Executive Compensation
      Birks is a foreign private issuer and is not required to publicly disclose information about executive compensation in its home jurisdiction. The aggregate compensation paid by Birks to its executive officers (including those executive officers of Mayor’s) in fiscal 2004 was approximately $4,858,000 (annual salary and bonus earned). Set forth below is compensation information for selected members of management for fiscal 2004.
Summary Compensation Table for the year ended March 26, 2005
      The following table presents compensation information for certain of Birks’ executive officers for fiscal 2004, which includes compensation received from Mayor’s.
                                   
    Annual Compensation   Awards
         
        Securities
        Other Annual   Underlying
    Salary   Bonus   Compensation   Options/SARs
Name and Principal Position   ($)   ($)(10)   ($)   (#)
                 
Thomas A. Andruskevich     864,000 (1)     882,976 (2)     28,760 (3)(4)(5)      
  President, Chief Executive Officer
and Director
                               
John D. Ball(5)(6)
    179,400       35,790 (2)     10,834 (7)      
  Senior Vice President and
Chief Financial Officer
                               
Marco I. Pasteris(5)
    153,075       47,118 (2)     8,310 (8)     5,000  
  Group Vice President for Finance                                
Albert J. Rahm, II
    196,539 (1)     104,794 (2)     17,252 (9)      
  Vice President, Retail Store Operations                                
 
(1)  Includes amounts paid by Mayor’s. (Mr. Andruskevich $500,000; Mr. Rahm $196,539).
 
(2)  Includes amounts paid by Mayor’s. (Mr. Andruskevich $366,742; Mr. Pasteris $31,557; Mr. Rahm $73,894).

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(3)  Includes amounts paid for life insurance, financial services and retirement benefit contributions. Mr. Andruskevich also receives non-taxable benefits including reimbursement for club memberships used for business purposes, a contribution for long-term disability benefits, reimbursement for an annual medical checkup and a contribution for medical, dental and life insurance.
 
(4)  Mr. Andruskevich resides in New Jersey but spends a significant amount of time working in Montreal, Canada and Sunrise, Florida in his capacity as President and Chief Executive Officer of Birks and Mayor’s, respectively. Instead of reimbursing Mr. Andruskevich for hotel accommodation and car rental service in Montreal and Sunrise, Birks provides Mr. Andruskevich with the non-exclusive use of an apartment and an automobile in each location. The apartments and automobiles are made available to and utilized by other employees, customers and suppliers of Birks. Birks does not account for these expenses as compensation and Birks has been advised that they are not taxable as benefits to Mr. Andruskevich. Accordingly, the value of these items is not included in the table above.
  (5)  Includes amounts paid by Birks in Canadian dollars and converted to U.S. dollars at the average of the inverse of the noon buying rate quoted by the Federal Reserve Bank of New York for Canadian dollars during fiscal 2004, which was Cdn$1.00 per $0.78.
 
  (6)  John D. Ball resigned from his position at Mayor’s in December 2004 and from his position at Birks in February 2005 but continued to be employed by each company until May 2005.
 
  (7)  Includes amounts paid for car leasing, group benefit plan at Birks and life insurance. Mr. Ball also received reimbursement for car maintenance, repairs, insurance and license and non-taxable benefits including reimbursement for an annual medical checkup.
 
  (8)  Includes amounts paid for car leasing and group benefit plan at Birks. Mr. Pasteris also receives reimbursement for car maintenance, repairs, insurance and license non-taxable benefits including reimbursement for an annual medical checkup.
 
  (9)  Includes amounts paid for a car allowance and for miscellaneous retirement benefits. Mr. Rahm also receives non-taxable benefits including a contribution for medical, dental, life and disability insurance.
(10)  This corresponds to the bonus earned during the year ended March 26, 2005, but not paid.
Option Grants for Birks Class A voting shares in Fiscal Year Ended March 26, 2005
                                 
        Number of   Total Options    
Name   Date of Grant   Vesting Periods   Granted   Exercise Price
                 
Sabine Bruckert
    April 23, 2004       4       5,000     $ 7.73  
Helene Messier
    April 23, 2004       4       5,000     $ 7.73  
Marco Pasteris
    April 23, 2004       4       5,000     $ 7.73  
Shirley Dawe(1)
    April 23, 2004             5,000     $ 7.73  
Margherita Oberti
    April 23, 2004             5,000     $ 7.73  
Peter O’Brien
    April 23, 2004             5,000     $ 7.73  
Lorenzo Rossi di Montelera
    April 23, 2004             5,000     $ 7.73  
Randolph Dirth
    July 1, 2004       4       10,000     $ 7.73  
 
(1)  On July 9, 2005, Ms. Dawe relinquished the 5,000 options and received as consideration a cash payment in respect of directors’ fees (Cdn$15,000) and committee fees (Cdn$4,000) for the year ending March 26, 2005.

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Option Exercises in Last Fiscal Year and Year-End Option Values
      The following table shows information with respect to unexercised options to purchase Birks shares held by each of Birks’ executive officers as of March 26, 2005 and with respect to options exercised by the named executive officers during the fiscal year ended March 26, 2005 and does not include any options or warrants to purchase Mayor’s common stock.
Aggregated Option Exercises in Fiscal Year Ended March 26, 2005 and Fiscal
Year-End Option Values
                                 
            Number of Securities
            Underlying Unexercised
    Shares       Birks Options at
    Acquired on   Value   Fiscal Year-End
    Exercise   Realized    
Name   (#)   ($)   Exercisable   Unexercisable
                 
Thomas A. Andruskevich
                439,532        
John D. Ball
                20,570        
Marco I. Pasteris
                9,970       7,000  
Al Rahm
                       
Shirley Dawe(1)
                5,000        
Peter O’Brien
                5,000        
Lorenzo Rossi di Montelera
                5,000        
Margherita Oberti
                5,000        
 
(1)  On July 9, 2005, Ms. Dawe relinquished the 5,000 options and received as consideration a cash payment in respect of directors’ fees (Cdn$15,000) and committee fees (Cdn$4,000) for the year ending March 26, 2005.
Equity Incentive Plans
Birks’ Employee Stock Option Plan
      Effective May 1, 1997, Birks adopted an Employee Stock Option Plan (“ESOP”) designed to attract and retain the services of selected employees or non-employee directors of Birks or its affiliates who are in a position to make a material contribution to the successful operation of Birks’ business. The ESOP was amended as of June 20, 2000.
      Plan administration. Birks’ board of directors administers the ESOP.
      Eligibility. Any employee or non-employee director of Birks or its affiliates selected by Birks’ board of directors is eligible for an award of stock options under the ESOP. Within the limits set by the ESOP, the board in its sole discretion selects those individuals to whom awards are made under the ESOP, specifies the number of options awarded, the option period, the vesting periods and vesting criteria applicable, if any. The board in its sole discretion may include, as a condition to the exercise of an option, that Birks shall have achieved a net profit before taxes with respect to its most recently completed fiscal year prior to the exercise of the option.
      Option to acquire share under the ESOP. Shares acquired under the ESOP are Birks non-voting common shares without nominal or par value in the capital stock of Birks. If Birks Class A voting shares are listed on a securities exchange in Canada or the United States, the non-voting common shares acquired under the ESOP shall be converted into Birks Class A voting shares, and all options granted prior to such listing shall automatically be converted into options for the acquisition of Class A voting shares. Shares acquired under the ESOP are treasury shares. The maximum aggregate number of treasury shares which may be issued under the ESOP shall not exceed the lesser of 237,907 shares or 10 percent of the common shares issued and outstanding from time to time. No reduction in the number of common shares outstanding affects rights under options previously awarded. The maximum aggregate number of shares with regard to which awards may be

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made to any one individual under the ESOP shall not exceed 5 percent of the common shares issued and outstanding shares of Birks.
      The exercise price per share with respect to each option shall not be less than the fair market value of a share on the date the option is awarded. The fair market value on a particular date shall be as determined by a third party as of that date or, if the shares have been listed on a securities exchange in Canada or the United States, shall be the closing price on that date or if no sale have occurred on that date, it shall be the closing price on the next preceding day on which there was a sale.
      Option Period and Vesting Criteria. The option period in respect of a particular award shall be specified by the board, but in all cases shall end no later than the day preceding the tenth anniversary of the date of award. The board shall prescribe the date or dates upon which options become exercisable and may establish any performance criteria that must be met by Birks in order for all or any options to become exercisable.
      Material Event. Upon the occurrence of certain circumstances such as sale of a majority of the shares of the share capital of Birks, an amalgamation, merger or consolidation of Birks with or into another corporation (except if at least 51 percent of the directors of the surviving or resulting corporation immediately after the transaction were directors of the Birks immediately prior to the transaction), or a plan of liquidation or dissolution of Birks all options shall become exercisable in full immediately.
      Exercise and Payment. The vested options can be exercised at any time during the option period unless the employee has ceased to be employed by Birks or the non-employee director has ceased to be member of Birks’ board. In these situations the options either expire immediately in the case of resignation or remain exercisable for 3 months in case of termination of employment, retirement, disability or death. At the time any options are exercised, the person exercising the options shall pay in cash the full exercise price of the shares acquired.
      Adherence to shareholders agreement. It shall be a condition precedent to the issuance of shares pursuant to an option that the grantee become party to the shareholders agreement by and among certain management investors, Borgosesia Acquisitions Corporation (its successors and assigns) and Birks made as of August 31, 1998, as the same may be amended from time to time, except if the shares are listed on a securities exchange in Canada or the United States of America.
      Rights not transferable. All option rights granted under the ESOP are non-assignable and non-transferable by the grantee.
      Reorganization of share capital. In the event that Birks non-voting common shares are subdivided, consolidated, converted or reclassified by Birks, or that any other action of a similar nature affecting such shares is taken, then the options held by each participant in the ESOP shall be appropriately adjusted, and the number of shares reserved for issuance under the ESOP shall be adjusted in the same manner.
      Interpretation and Amendment. Birks has the power to interpret and amend the provisions of the ESOP. However shareholders holding a majority of the Birks common shares must ratify any amendment increasing the number of shares which may be issued under the Plan. Birks cannot alter the provisions of the ESOP in such a way as to affect the rights and obligations of option holders to their detriment without the consent of the individuals affected.
      Termination. The ESOP will terminate following the final termination of the option periods of all awarded options.
      Various. Each grantee is solely responsible for any tax which may be payable as a consequence of his or her participation in the ESOP and for the payment of any brokerage fees in respect of the sale or transfer of shares acquired under the ESOP. Birks pays all costs of administering the ESOP. The ESOP is governed by the laws of the Province of Quebec and the federal laws of Canada, as applicable.

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      The following table provides information as of March 26, 2005 about Birks Class A voting shares to be issued upon the exercise of options, warrants and rights under Birks’ Employee Stock Option Plan and through other agreements:
                         
            (C)
    (A)       Number of Securities
    Number of Securities   (B)   Remaining Available for
    to be Issued Upon   Weighted-Average   Issuance Under Equity
    Exercise of   Exercise Price of   Compensation Plans
    Outstanding Options,   Outstanding Options,   (Excluding Securities
Plan Category   Warrants and Rights   Warrants and Rights   Reflected in Column (A))
             
Equity Compensation plans approved by shareholders
    180,419     Cdn$ 6.70       57,488  
Other equity compensation agreements
    724,907     Cdn$ 5.64        
                   
Total
    905,326     Cdn$ 5.85       57,488  
                   
Mayor’s Equity-Incentive Plans
      Birks also has several equity-incentive plans that provide compensation in the form of Mayor’s common stock to Mayor’s employees. See “Description of Mayor’s Business — Equity Compensation Plan Information.”
Long-Term Incentive Plan
      In fiscal 2004, Mayor’s adopted a Long-Term Incentive Plan to attract and retain the best available personnel for positions of substantial responsibility, to provide additional incentive to employees and consultants and to promote the success of Mayor’s business.
      Plan Administration. The Long-Term Incentive Plan may be administered by different bodies with respect to different groups of employees and consultants. In general, the Long-Term Incentive Plan will be administered by Mayor’s board of directors or a committee designated by the board of directors. The plan administrator has the sole authority to, among other things:
  •  construe and interpret the Long-Term Incentive Plan and the awards made under the Long-Term Incentive Plan,
 
  •  make rules and regulations relating to the administration of the Long-Term Incentive Plan,
 
  •  select grantees and make awards, and
 
  •  establish the terms and conditions of grants and awards.
      Eligibility. Any employee or consultant selected by the administrator is eligible for any type of award provided for under the Long-Term Incentive Plan, except that incentive stock options may not be granted to consultants. The selection of the grantees and the nature and size of grants and awards will be wholly within the discretion of the administrator. A grantee must be an employee or consultant of Mayor’s or a subsidiary continuously from the date a grant is made through the date of payment or settlement thereof, unless otherwise provided by the applicable award.
      Awards. The Long-Term Incentive Plan provides for the grant of incentive stock options that qualify under Section 422 of the Code and non-statutory options, stock appreciation rights, restricted stock awards, and performance unit or share awards, as such terms are defined in the Long-Term Incentive Plan.
      Shares Subject to the Long-Term Incentive Plan. The Long-Term Incentive Plan authorizes the issuance of 10,000,000 of shares of Mayor’s common stock. If any shares of Mayor’s common stock subject to any award under the Long-Term Incentive Plan are forfeited or the award otherwise terminates without the issuance of such Mayor’s common stock, those shares of Mayor’s common stock will again be available for grant under the Long-Term Incentive Plan. Likewise, Mayor’s common stock that is tendered to Mayor’s by a

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participant as full or partial payment of the exercise price of any stock option granted under the Long-Term Incentive Plan or in payment of any withholding tax incurred in connection with any award under the Long-Term Incentive Plan shall be available for issuance under the Long-Term Incentive Plan.
      The common stock issued under the Long-Term Incentive Plan will consist of authorized but unissued treasury common stock.
      Adjustments. In the event of a stock dividend, stock split, reverse stock split, combination or reclassification or similar transaction or other change in corporate structure affecting Mayor’s common stock, adjustments will be made to the Long-Term Incentive Plan, including the maximum number of shares of Mayor’s common stock subject to the Long-Term Incentive Plan and the other numerical limitations set forth herein.
      Options. Options to purchase shares of Mayor’s common stock may be granted under the Long-Term Incentive Plan, either alone or in addition to other awards and for no consideration or for such consideration as the administrator may determine or as may be required by applicable law. A stock option may be granted in the form of an incentive stock option or a non-qualified stock option.
      The price at which a share may be purchased under an option will be determined by the administrator, but for an incentive stock option the price may not be less than the fair market value of a share of Mayor’s common stock on the date the option is granted as defined in the Long-Term Incentive Plan. The Long-Term Incentive Plan permits the administrator to establish the term of each option, but no option will be exercisable after 10 years from the grant date of the option. Options will be exercisable at such time or times as determined by the administrator at or subsequent to the grant.
      The amount of incentive stock options vesting in a particular year cannot exceed $100,000 per participant (or if greater, the maximum amount permitted under Section 422 of the Code), determined using the aggregate fair market value of the of Mayor’s common stock subject to such options on the date of grant.
      SARS. Stock appreciation rights entitle a participant to receive upon exercise an amount equal to the number of shares of Mayor’s common stock subject to the award multiplied by all or a portion of the excess of the fair market value of a share of Mayor’s common stock at the time of exercise over the exercise price of such stock appreciation right. Stock appreciation rights may be granted to grantees either alone or in addition to other awards and may, but need not, relate to a specific option.
      A stock appreciation right related to an option, or the applicable portion thereof, will terminate and no longer be exercisable upon the termination or exercise of the related option. Any option related to a stock appreciation right that is exercised will cease to be exercisable to the extent the related stock appreciation right has been exercised.
      Restricted Stock. Restricted stock awards may be issued to grantees, for no cash consideration or for such minimum consideration as may be required by applicable law, either alone or in addition to other awards granted under the Long-term Incentive Plan. Restricted stock awards may be performance based or non-performance based.
      Performance Awards. Performance-based awards may be issued to grantees, for no cash consideration or for such minimum consideration as may be required by applicable law, either alone or in addition to other awards granted under the Long-Term Incentive Plan. The performance criteria to be achieved during a performance period, as defined in the Long-Term Incentive Plan, and the length of such performance period will be determined by the administrator.
      With certain exceptions, performance awards will be distributed only after the end of the relevant performance period. Performance awards may be paid in cash, shares of Mayor’s common stock or any combination thereof, in the sole discretion of the administrator at the time of payment.
      Change in Control. In the event of a change in control of Mayor’s, the administrator, at its sole discretion, may determine that all outstanding awards will become fully and immediately exercisable and vested.

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      In the event of dissolution or liquidation of Mayor’s, the administrator may, at its sole discretion, declare that any stock option or stock appreciation right shall terminate as of a date fixed by the administrator and give the grantee the right to exercise such option or stock option right.
      In the event of a merger or asset sale or other change in control, as defined by the Long-Term Incentive Plan, the administrator may, in its sole discretion, take any of the following actions or any other action the administrator deems to be fair to the holders of the awards:
  •  Provide that all outstanding awards upon the consummation of such a merger or sale shall be assumed by, or an equivalent option or right shall be substituted by, the successor corporation or parent or subsidiary of such successor corporation.
 
  •  Prior to the occurrence of the change in control, provide that all outstanding awards to the extent they are exercisable and vested shall be terminated in exchange for a cash payment equal to the change in control price; or
 
  •  Prior to the occurrence of the change in control, provide for the grantee to have the right to exercise the award as to all or a portion of the covered stock, including, if so determined by the administrator, in its sole discretion, shares as to which it would not otherwise be exercisable.
Employee Stock Purchase Plan
      Mayor’s also has an Employee Stock Purchase Plan (“ESPP”), which was approved in June 1987. The ESPP permits eligible employees, which do not include executives of Mayor’s, to purchase common stock from Mayor’s at 85% of its fair market value through regular payroll deductions. A total of 1,062,500 shares of Mayor’s common stock are reserved for issuance under the ESPP of which 552,174 shares have been issued as of March 26, 2005, including 30,285 during fiscal 2004, none in fiscal 2003 and 82,561 in fiscal 2002.
1987 and 1991 Stock Option Plans
      Mayor’s also adopted stock option plans in 1987 and 1991 in order to make option awards to key employees and directors. As of March 26, 2005 Mayor’s had 3,304,523 shares of common stock available for grant to its key employees and directors under its 1987 and 1991 Stock Option Plans. Under these plans, the option price must be equal to the market price of the stock on the date of the grant, or in the case of an individual who owns 10% or more of common stock, the minimum price must be 110% of the market price. Options granted to date under these plans generally become exercisable from six months to three years after the date of grant, provided that the individual is continuously employed by Mayor’s, or in the case of directors, remains on the board of directors. All options generally expire no more than ten years after the date of grant.
      Under the 1991 plan, any option granted to any executive officer or director of Mayor’s, unless otherwise provided in the letter of grant, will become immediately exercisable and vested in full upon the delivery of a written notice to the stockholders of Mayor’s announcing a stockholders’ meeting at which the stockholders will consider a proposed merger, proposed sale of substantially all the assets, or similar proposed reorganization of Mayor’s, provided that such delivery occurs prior the expiration or termination of the affected option. The Long-Term Incentive Plan superseded the 1991 Stock Option Plan.
Employment Agreements
Thomas A. Andruskevich
      Thomas A. Andruskevich is employed by Birks, as well as by its subsidiary Mayor’s. Accordingly, Birks has two employment agreements with Mr. Andruskevich, one of which is through Mayor’s. Both agreements will remain in effect following consummation of the merger. For total compensation paid pursuant to these agreements, see “Management of Birks — Executive Compensation — Summary Compensation Table for the year ended March 26, 2005” above.

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      Effective April 1, 2005, Birks entered into an employment agreement with Mr. Andruskevich under which Mr. Andruskevich serves as President and Chief Executive Officer of Birks for a term continuing until March 31, 2008, unless terminated in accordance with the agreement. This agreement superseded prior employment agreements with Mr. Andruskevich, the first of which was entered into on May 15, 1996. Under this agreement, Mr. Andruskevich receives an annual base salary and a special net income bonus, which, in both cases, will be adjusted based upon the achievement of certain net income goals by Birks in the preceding year. The goals are set forth in Birks’ annual profit plan and its strategic plan and are approved annually by the board of directors. Mr. Andruskevich’s base salary will vary from $464,000 to $614,000 based on Birks’ performance, and the special net income bonus will be up to $150,000. Additionally, Mr. Andruskevich will receive an annual performance bonus based upon the achievement of specific performance criteria, which are set each year by Birks’ compensation committee and a shareholder representative. The performance bonus will range from 0% to 150% of his base salary in a given year. Under his employment agreements since May 15, 1996, Mr. Andruskevich has received three separate grants of stock options, each of which is confirmed in his current employment agreement. In 1996, Mr. Andruskevich was given the option to subscribe for a number of Birks Class A voting shares which, immediately following their issue, would represent 2% of the issued and outstanding shares in the capital stock of Birks. The number of shares will be adjusted to represent 2% of the issued and outstanding Birks Class A voting shares, except that any new stock options or other new securities exercisable for, convertible into or exchangeable into capital stock (or shares issued upon exercise, conversion or exchange thereof), new restricted stock or other new equity granted or issued for a compensatory purpose following the consummation of the merger to employees, officers, directors or consultants shall be disregarded for purposes of calculating 2% of the issued and outstanding shares in the capital stock of Birks. In 1998, the option granted in 1996 was substituted for an option on the same terms except that the exercise price of the options was fixed at Cdn$6.00 per share, considered to be the fair market value at that time. Also in 1998, Mr. Andruskevich was given a second option to subscribe for a number of Class A voting shares which, immediately following their issue, would represent 2% of the issued and outstanding shares in the capital stock of Birks as of January 1, 1999, namely, 126,272 out of a total of 6,313,618 shares then issued and outstanding. The exercise price of these options was fixed at Cdn$6.25 per share, considered to be the fair market value at that time. In 2001, Mr. Andruskevich was given a third option to subscribe for a number of Class A voting shares which, immediately following their issue, would represent 2% of the issued and outstanding shares in the capital stock of Birks as of April 1, 2002, namely, 126,266 out of a total of 6,313,300 shares then issued and outstanding. The exercise price of these options was fixed at Cdn$7.00 per share, considered to be the fair market value at that time. Mr. Andruskevich agreed that in the event that he exercised his second or third option, he will vote the shares issued pursuant thereto only in accordance with the instructions of Dr. Rossi. Each of the options Mr. Andruskevich received under these agreements is exercisable for a period of twenty-four months after the termination of his employment, which period was extended from three months effective April 1, 2005. Additionally, each option is exercisable for a period of 10 years following retirement. Under his employment agreement, Mr. Andruskevich is also entitled to certain benefits such as life insurance, health and dental insurance, moving expenses and other reasonable expenses. Birks may terminate Mr. Andruskevich’s employment agreement with just and sufficient cause for such termination. If Birks desires not to renew the agreement, Birks must provide Mr. Andruskevich with notice 12 months prior to the end of the term of the agreement. In the event that the agreement terminates as a result of death or non-renewal of the agreement, Mr. Andruskevich is entitled to the base salary which shall have accrued to the date of such termination, any accrued but unpaid vacation pay, and any special net income bonus and performance bonus earned in connection with each year ending prior to the date of such termination, as well as pro-rated bonuses for the number of months in which services were rendered in the year of the termination. Additionally, after Birks’ non-renewal of the agreement, Birks will continue to pay Mr. Andruskevich his base salary for a period of up to 12 months after the end of his employment should Mr. Andruskevich be unable to find another suitable employment position. If Birks terminates Mr. Andruskevich without just and sufficient cause, Mr. Andruskevich will be entitled to compensation and benefits provided under the remainder of the term of the agreement. After termination of the agreement, Mr. Andruskevich will be prohibited from competing with Birks in its business for or on behalf of any entity whose assets are located primarily in Canada for a period of up 12 months.

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      Mayor’s entered into an employment agreement with Mr. Andruskevich, effective October 1, 2002, which agreement was amended on June 24, 2004 and February 1, 2005. Under the amended agreement, Mr. Andruskevich serves as the Chairman of the board of directors of Mayor’s, and as President and Chief Executive Officer of Mayor’s for a term continuing until March 31, 2008, unless earlier terminated in accordance with the agreement. His employment agreement allows him to continue his employment with Birks. Under this agreement, Mr. Andruskevich receives an annual base salary from Mayor’s of $500,000 and has the opportunity to receive an annual cash bonus based upon the achievement of objective performance criteria, which are set each year by the compensation committee and approved by the board of directors. The amendment provides that Mr. Anduskevich’s base salary will be increased to $600,000 on April 1, 2006, provided his and Mayor’s performance are satisfactory and confirmed by the executive committee and compensation committee at such time. The amendment further provides that his target bonus opportunity will increase annually beginning in Mayor’s fiscal 2005 and that he will receive an additional long-term incentive compensation award. The amendment further provides that Mayor’s shall grant Mr. Andruskevich stock options to purchase 1,000,000 shares of Mayor’s common stock (or any successor entity) with an exercise price per share equal to the fair market value of a share on April 1, 2005 (as adjusted if necessary for any subsequent events). If Mayor’s cannot or decides not to grant such stock options, Mr. Andruskevich will be provided with the equivalent after tax value of such stock options through an alternative long-term incentive compensation plan. Mayor’s compensation committee of the board of directors is in the process of considering the award to Mr. Andruskevich and has not yet determined what type of award to grant; however, it expects to do so shortly. The amendment allows Mayor’s to terminate Mr. Andruskevich’s employment with or without cause. In the event Mr. Andruskevich’s employment is terminated without cause or if he resigns for good reason, he will receive his annual base salary and financial planning, health, and dental benefits until March 31, 2008, plus up to an additional 12 months if he is unable to find another suitable employment position. Mr. Andruskevich will also be entitled to a lump sum cash payment equal to the average annual bonus paid to him for any of the 3 fiscal years ending prior to the date of the resignation or termination multiplied by a fraction, the numerator of which is the number of days from the date of resignation or termination until the end of the term, and the denominator of which is 365, plus a lump sum cash payment of $24,000 for disability and life insurance. In the event Mr. Andruskevich’s employment terminates as a result of his death, Mr. Andruskevich is entitled to get all the payments he is entitled to if his employment is terminated without cause or if he resigns for good reason as described above except the lump sum cash payment of $24,000 for disability and life insurance. The amendment prohibits Mr. Andruskevich from competing with Mayor’s in certain markets for a period of twelve months after the termination of the agreement. If Mr. Andruskevich’s employment is terminated without cause or if he resigns for good reason within the two year period following a change of control, Mr. Andruskevich will receive his annual base salary, annual bonus and financial planning, health, and dental benefits for the greater of two years or the unexpired portion of the term plus one year, and Mr. Andruskevich will also be entitled to certain bonus compensation and a lump sum cash payment of $24,000 for disability and life insurance.
Albert J. Rahm, II
      Birks has an employment contract with Albert J. Rahm, II through Mayor’s. Mayor’s entered into an employment agreement with Mr. Rahm, effective May 10, 2001, and amended as of July 19, 2002. Under the agreement, Mr. Rahm serves as Vice President, Retail Store Operations of Mayor’s for a term continuing until May 10, 2002 with such term to automatically renew for successive one-year renewal terms unless Mayor’s or Mr. Rahm provides the other with notice of its determination not to renew the agreement. He receives an annual base salary of $200,000 and has the opportunity to receive an annual cash bonus based upon the achievement of objective performance criteria, which are set each year by Mayor’s. The agreement allows Mayor’s to terminate Mr. Rahm with or without cause. In the event Mr. Rahm’s employment is terminated without cause, if he resigns for good reason, or if Mayor’s fails to renew his employment agreement, he will receive his annual base salary, health and dental benefits, and automobile allowance for one year following the date of his resignation or termination. Mr. Rahm is also entitled to reimbursement from Mayor’s for reasonable expenses incurred while seeking employment with another employer for one year following his termination or resignation, accelerated vesting of certain stock options, a pro rata amount

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of any bonus compensation payable to him for that year, and a lump sum cash payment of $10,000 for disability and life insurance. The agreement prohibits Mr. Rahm from competing with Mayor’s for a period of one year after the termination of the agreement. If Mr. Rahm’s employment is terminated within the two year period following a change of control, Mr. Rahm shall receive a severance payment equal to two times his annual base salary, health and dental benefits and automobile allowance for a period of two years. Mr. Rahm will also be entitled to certain bonus compensation and a lump sum cash payment of $10,000 for disability and life insurance.
Compensation Committee Interlocks and Insider Participation
      All decisions regarding compensation of Birks’ executive officers are subject to the review by the compensation committee. The purpose of the compensation committee is to recommend to the board the compensation of the Chief Executive Officer and the other executive officers.

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CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS OF BIRKS
Diamond Supply Agreements
      On August 15, 2002, Birks entered into a Diamond Inventory Supply Agreement with Prime Investments SA and a series of conditional sale agreements with companies affiliated with Prime Investments SA pursuant to which Prime Investments SA or a related party is entitled to supply Birks and its subsidiaries or affiliates with at least 45%, on an annualized cost basis, of such company’s aggregate loose diamond requirements, conditional upon the prices remaining competitive relative to market and needs in terms of quality, cut standards and specifications being satisfied. During fiscal 2004, Birks purchased approximately $4.1 million of diamonds, or approximately 27% of its total diamond purchases, from Prime Investments SA and related parties. During fiscal 2003, Birks purchased approximately $1.9 million of diamonds, or approximately 18% of its total diamond purchases, from Prime Investments SA and related parties. In addition, Birks purchased approximatively $1.9 million of finished goods in fiscal 2004 and $0.1 million of finished goods in fiscal 2003 from Prime Investments SA.
      Prime Investments SA owns 12.1% of the issued and outstanding shares of Birks.
Management Fee Agreement
      On April 1, 2003, Birks entered into a management fee agreement with Iniziativa S.A. Under the management fee agreement, Birks reimburses Iniziativa for advisory, management and corporate services provided by Iniziativa to Birks. During fiscal 2004, Birks paid $0.4 million related to such services. During fiscal 2003 Birks paid $0.8 million related to such services. Iniziativa S.A. is, indirectly, the controlling shareholder of Birks.
Management Consulting Agreement
      On April 22, 2004, Mayor’s entered into a management consulting services agreement with Regaluxe, which became effective on May 1, 2004. Under the management agreement, Regaluxe provides advisory, management and corporate services to Mayor’s. During fiscal 2004, Mayor’s incurred costs of $0.5 million related to such services.
Shareholders’ Agreements
      Birks, Birks’ former parent, Henry Birks & Sons Holdings Inc., and certain members of Birks management, referred to in the agreement as the management investors, entered into a shareholders’ agreement on August 31, 1998, as amended as of April 5, 2002. Pursuant to the agreement, each management investor appointed Dr. Rossi as his or her nominee to act on his or her behalf at any meeting of the shareholders of Birks. The management investors also agreed that, except on specified terms, they may not transfer, pledge, encumber or otherwise dispose in whole or in part, directly or indirectly, any shares of Birks or any interest therein. If a management investor desires to sell his or her shares, he or she must first give both Birks and Henry Birks & Sons Holdings Inc. a right of first refusal to purchase such shares on the same terms. If one or more Birks shareholders holding, in the aggregate, not less than 75% of the outstanding shares of Birks should receive a bona fide offer from a third party to purchase all such shares, such shareholder or shareholders must first offer to sell such shares to the management investors on the same terms and pursuant to specified procedures. If the management investors decline to purchase such shares from the selling majority shareholders, the selling majority shareholders have the right to require all other shareholders to participate ratably in such a sale; meanwhile, each management investor has the right to require that his or her shares be included in such a sale. Each management investor appointed Mr. Andruskevich as his or her nominee to represent them in determining when to exercise their rights of first refusal and co-sale rights. The agreement provides for what shall happen should a management investor die, become incapacitated, or otherwise cease to be employed by Birks. It also provides specific procedures through which all rights and obligations thereunder will be exercised and performed. This agreement will be terminated upon consummation of the merger.

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      On August 15, 2002, Birks entered into a shareholders’ agreement with Prime Investments SA, Henry Birks & Sons Holdings Inc. and Marco Pasteris. Pursuant to the agreement, if Prime Investments desires to sell any or all of its shares of Birks or receives an offer to purchase any of its shares of Birks, Prime Investments will give Birks and Henry Birks & Sons Holdings Inc. a right of first refusal to purchase all of its shares on the offered terms. The agreement also provides that Prime Investments in the event that Henry Birks & Sons Holdings Inc. desires to sell its shares to a bona fide third party, and the management investors do not exercise their rights of first refusal under the shareholders’ agreement to which they are a party, then Prime Investments will have a right of first refusal to purchase the offered shares on the same terms for which the third party has offered to purchase them. Pursuant to the agreement, Prime Investments is also subject to drag-along rights and entitled to tag-along rights on terms similar to those provided in the shareholders’ agreement among management investors, Birks, and Henry Birks & Sons Holdings Inc. Prime Investments is also entitled to certain preemptive rights to purchase additional equity securities issued by Birks where those securities are not issued to employees of Birks pursuant to an employee compensation plan, pursuant to a business combination or acquisition approved by the board, in an offering registered under the Securities Act of 1933 or in connection with the exercise, exchange or conversion of securities of Birks. The agreement also sets forth specific procedures through which each of these rights and obligations thereunder will be exercised and performed.
Arrangements with Directors
      On April 23, 2004, four of Birks’ directors, Lorenzo Rossi di Montelera, Peter R. O’Brien, Shirley Dawe and Margherita Oberti, and one former director, Rosamond Ivey, were each awarded 5,000 Birks stock options in lieu of directors’ fees and fees for attending committee meetings. On July 9, 2005, Ms. Dawe relinquished the 5,000 options and received as consideration a cash payment in respect of directors’ fees (Cdn$15,000) and committee fees (Cdn$4,000) for the year ending March 26, 2005.
      Birks retains Pheidias Project Management and Oberti Architectural & Urban Design for project management and architectural services. Pheidias Project Management and Oberti Architectural have been involved in almost all renovations and new Birks stores since 1993, as well as in the renovation of Birks’ executive offices. The principal of Pheidias Project Management and Oberti Architectural is the spouse of Margherita Oberti, one of Birks’ directors. For fiscal 2004 and fiscal 2003, Pheidias Project Management and Oberti Architectural & Urban Design as project managers and architects charged Birks approximately $415,000 and $277,000 respectively, for services rendered.
      On a continuing basis, Birks receives Canadian legal services from the law firm Stikeman Elliott LLP, of which Peter R. O’Brien is a senior corporate partner. Peter R. O’Brien is also a director and the chairman of the audit committee of Birks. For fiscal 2003, Stikeman Elliott LLP charged Birks approximately $45,000 for services rendered and expenses. For fiscal 2004, Stikeman Elliott LLP charged Birks approximately $148,000 for services rendered and expenses.
Separation Agreement
      On January 18, 2005 Birks and John D. Ball, Birks’ former Senior Vice President and Chief Financial Officer and Chief Administrative Officer, entered into a separation Agreement. The agreement states that John D. Ball will benefit from a six-and-a-half month working notice period during which he may continue to be a Birks employee and may continue to receive his salary and benefits. If Mr. Ball has not found an alternative employment by June 30, 2005, Birks will continue to pay a monthly amount equivalent to his salary prior to his departure, less any gross income he may receive from any activity (excluding most passive income) for up to one year. In addition, Birks repurchased 8,093 Birks Class A voting shares that Mr. Ball beneficially owns, at Cdn$10.00 a share. Since Mr. Ball remained employed at Birks until April 1, 2005, he is entitled to participate in Birks’ senior management bonus plan for fiscal 2004. All of Mr. Ball’s stock options vested on March 25, 2005.
      On May 12, 2005, Mr. Ball and Birks entered into an agreement whereby Birks recommended that Mayor’s repurchase Mr. Ball’s 501,348 warrants to purchase Mayor’s common stock for a price of

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US$150,000. Upon payment, Mr. Ball waived certain rights that he had or may have had including payout of salary after July 1, 2005 otherwise due under his January 18, 2005 agreement.
      On May 26, 2005, Mayor’s entered into a Warrant Redemption Agreement with Mr. Ball. Under the terms and conditions of the agreement, Mayor’s agreed to repurchase all of Mr. Ball’s warrants to purchase common stock of Mayor’s for US$150,000. Additionally, Mr. Ball agreed to release Mayor’s from any and all claims arising from or related to the warrants. In connection with the purchase of the warrants, Mayor’s received a waiver from its lenders under the Mayor’s facility.
Convertible Notes
      On August 20, 2002, Henry Birks & Sons Holdings Inc. issued a convertible note of $2.5 million to Regaluxe secured by Birks’ investment in Mayor’s capital stock. The note was non-interest bearing until September 29, 2007 and bore 6.0% interest per annum thereafter, payable on the principal repayment dates. The convertible note was convertible into common shares of Birks, at the option of the holder. On March 14, 2005, the convertible note was cancelled, and Birks issued a new convertible note to Regaluxe, the parent of Henry Birks & Sons Holdings Inc. and the ultimate parent of Birks. The new convertible note had the same terms and conditions as the cancelled convertible note except that the new convertible note issued to Regaluxe bears 0.25% interest per annum from the date of issuance until September 29, 2007 and is convertible into 504,876 Birks Class B multiple voting shares. It is a condition of the merger that the convertible note issued to Regaluxe be converted into Birks Class B multiple voting shares.
      On September 30, 2002, Birks issued a convertible note of $2.5 million to Prime Investments SA secured by Birks’ investment in Mayor’s capital stock. The note is non-interest bearing until September 29, 2007 and bears 6.0% interest per annum thereafter, payable on the principal repayment dates. The convertible note issued to Prime Investments SA is, pursuant to an amendment made on March 14, 2005, convertible into 512,015 Birks Class A voting shares, at the option of the holder. It is a condition of the merger that the convertible note issued to Prime Investments be converted into Birks Class A voting shares.
Registration Rights Agreement
      On February 4, 2005, Birks entered into a registration rights agreement with Prime Investments SA. Pursuant to the agreement, Prime Investments has certain piggy-back registration rights in connection with its Birks Class A voting shares. Specifically, if Birks elects to file a registration statement for registration of its Class A voting shares, Prime Investments will generally have a right to demand that Birks include Class A voting shares owned by Prime Investments (including such Class A voting shares that Prime Investments will receive upon conversion of its convertible note) in such registration statement.
Loans from Regaluxe
      Regaluxe issued Birks a loan pursuant to a loan agreement, dated as of February 16, 2004, as amended as of February 23, 2004, for Cdn$2.5 million. The loan is secured by an interest in Birks’ moveable property. It is subordinated and bears net interest, after withholding taxes, of 12.0% per annum until September 2005, and increasing to 14.0% per annum thereafter. The loan can be pre-paid by Birks without penalty, but principal and interest may be repaid only if authorized by GMAC, the lender under Birks’ credit facility.
      On March 1, 2002, Regaluxe also issued Birks a loan for Cdn$823,695, to be repaid in four annual tranches of Cdn$205,924, and bearing interest, payable semi-annually, at a rate of 3.55% per annum. The loan is due on March 1, 2006.
Letter of Credit from Regaluxe
      On May 19, 2005, Regaluxe issued a $370,279 (Cdn$450,000) letter of credit to la Financière du Québec on behalf of Birks. The letter of credit is a required security for Birks’ term loan from la Financière du Québec, bearing interest at an annual rate of prime plus 1.5%, repayable to June 2010 in 84 equal monthly capital repayments of $44,100 (Cdn$53,600), secured by the assets of Birks (in addition to the letter of credit). The letter of credit expires on May 19, 2006 and needs to be renewed on yearly basis during the term of the loan.

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OWNERSHIP OF BIRKS CLASS A VOTING SHARES
      The following table sets forth information regarding the beneficial ownership of Birks Class A voting shares as of April 1, 2005 by:
  •  each person or entity who beneficially owns 5% or more of Birks’ outstanding Class A voting shares;
 
  •  each of Birks’ directors and executive officers; and
 
  •  all of Birks’ directors and executive officers as a group.
      Unless otherwise indicated in the table, each of the individuals named below has sole voting and investment power with respect to the Birks Class A voting shares beneficially owned by them.
      Beneficial ownership is determined under rules issued by the SEC. Under these rules, beneficial ownership includes any Birks Class A voting shares as to which the individual or entity has sole or shared voting power or investment power and includes any shares as to which the individual or entity has the right to acquire beneficial ownership within 60 days through the exercise of any warrant, stock option or other right. The inclusion in this proxy statement/ prospectus of such Birks Class A voting shares, however, does not constitute an admission that the named individual is a direct or indirect beneficial owner of such Birks Class A voting shares. Birks Class A voting shares that a person has the right to acquire within 60 days of April 1, 2005 are deemed outstanding for the purpose of calculating the percentage ownership of such person, but are not deemed outstanding for the purpose of calculating the percentage owned by any other person listed. The applicable percentage of “beneficial ownership” after the merger is based upon 1,623,644 Birks Class A voting shares to be outstanding immediately prior to the merger, as adjusted to reflect the approximately 1,859,738 additional Class A voting shares to be issued pursuant to the merger.
                                   
    Before the Merger   After the Merger
         
    Number of       Number of    
    Shares   Percentage of   Shares   Percentage of
Name and Address(1) of   Beneficially   Beneficially   Beneficially   Beneficially
Beneficial Owner(2)   Owned   Owned   Owned   Owned
                 
Dr. Lorenzo Rossi di Montelera and affiliates(3)
    8,475,123       99.0 %     8,227,846       70.3 %
Thomas A. Andruskevich(4)
    479,998       91.4 %     779,954       18.5 %
Shirley A. Dawe(5)
    5,000       5.5 %     870       *  
Margherita Oberti(6)
    5,000       5.5 %     5,000       *  
Peter R. O’Brien(7)
    7,529       8.3 %     7,529       *  
Filippo Recami(8)
    126,672       59.7 %     126,672       3.5 %
Lawrence Litowitz
                       
Sabine Bruckert(9)
    14,780       15.0 %     14,780       *  
Albert J. Rahm II
                       
Marco I. Pasteris(10)
    42,693       39.6 %     97,153       2.8 %
Carlo Coda-Nunziante(11)
                40,955       1.2 %
Randolph Dirth(12)
    2,500       2.8 %     24,238       *  
John C. Orrico(13)
                1,449       *  
Hélène Messier(14)
    8,250       8.8 %     8,250       *  
Jocelyn Désy
                       
All executive officers and directors as a Group (15 persons)(15)
    8,415,192       99.8 %     8,836,367       72.1 %
5% Shareholders:
                               
Prime Investments SA(16)
    1,536,047       94.7 %     1,536,047       30.6 %
  Saphine Building 1st Floor
63 Boulevard Prince Félix
L1513-Luxembourg
                               

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  *    Less than 1 percent
  (1)  Unless otherwise provided, the address for each “Beneficial Owner” is 1240 Square Phillips, Montreal, Quebec, Canada, H3B 3H4.
 
  (2)  Unless otherwise noted, each person has sole voting and investment power over the shares listed opposite his or her name.
 
  (3)  Includes options to purchase (A) 5,000 Birks Class A voting shares which are currently exercisable or exercisable within 60 days, (B) 752,153 Birks Class A voting shares or options owned by members of Birks management that such management agreed to vote with Dr. Rossi, (C) 5,613,508 Birks Class A voting shares to which Regaluxe would be entitled upon conversion of the Class B multiple voting shares owned directly by Regaluxe, (D) 504,876 Birks Class A voting shares to which Regaluxe would be entitled upon conversion of a secured convertible note held directly by Regaluxe into Class B multiple voting shares and the subsequent conversion of such Class B multiple voting shares and (E) 1,599,586 Birks Class A voting shares to which Montrolux would be entitled upon conversion of the Birks Class B multiple voting shares owned directly by Montrolux. Regaluxe and Montrolux are indirectly controlled by Dr. Rossi. After the merger amount reflects termination of management’s agreement to vote its shares with Dr. Rossi upon consummation of the merger.
 
  (4)  Includes options to purchase 439,532 Birks Class A voting shares which are currently exercisable or exercisable within 60 days and 40,466 Birks Class A voting shares. After the merger the amount additionally includes 262,962 Birks Class A voting shares underlying options and warrants that will be converted from options and warrants to purchase Mayor’s common stock into options and warrants to purchase Birks Class A voting shares upon consummation of the merger and an additional 37,194 Birks Class A voting shares that will underlie Mr. Andruskevich’s option to purchase 2% of the common stock of Birks as a result of the issuance of additional Class A voting shares pursuant to the merger.
 
  (5)  Includes options to purchase 5,000 Birks Class A voting shares which are currently exercisable or exercisable within 60 days.
 
  (6)  Includes options to purchase 5,000 Birks Class A voting shares which are currently exercisable or exercisable within 60 days. After the merger amount includes 870 Birks Class A voting shares underlying options that will be covered from options to purchase Mayor’s common stock into options to purchase Birks Class A voting shares upon consummation of the merger.
 
  (7)  Includes options to purchase 5,000 Birks Class A voting shares which are currently exercisable or exercisable within 60 days.
 
  (8)  Includes options to purchase 126,672 Birks Class A voting shares which are currently exercisable or exercisable within 60 days.
 
  (9)  Includes options to purchase 13,095 Birks Class A voting shares which are currently exercisable or exercisable within 60 days.
(10)  Includes options to purchase 12,220 Birks Class A voting shares which are currently exercisable or exercisable within 60 days and 10,240 Birks Class A voting shares issuable upon conversion of Series A preferred shares. After the merger amount includes 56,878 Birks Class A voting shares underlying options and warrants that will be converted from options and warrants to purchase Mayor’s common stock into options and warrants to purchase Birks Class A voting shares upon consummation of the merger.
 
(11)  After the merger amount includes 40,955 Birks Class A voting shares underlying options and warrants that will be converted from options and warrants to purchase Mayor’s common stock into options and warrants to purchase Birks Class A voting shares upon consummation of the merger.
 
(12)  Includes options to purchase 2,500 Birks Class A voting shares which are currently exercisable or exercisable within 60 days. After the merger amount includes 21,738 Birks Class A voting shares that will result from the conversion of 250,000 shares of Mayor’s common stock into Birks Class A voting shares upon consummation of the merger.

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(13)  After the merger amount includes 1,449 Birks Class A voting shares underlying options and warrants that will be converted from options and warrants to purchase Mayor’s common stock into options and warrants to purchase Birks Class A voting shares upon consummation of the merger.
 
(14)  Includes options to purchase 8,250 Birks Class A voting shares which are currently exercisable or exercisable within 60 days.
 
(15)  Includes 674,030 Birks Class A voting shares issuable upon the exercise of stock options for all executive officers and directors.
 
(16)  Includes 1,024,032 Birks Class A voting shares issuable upon conversion of Series A preferred shares and 512,015 Birks Class A voting shares issuable upon conversion of a secured convertible note held by Prime Investments SA.

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DESCRIPTION OF BIRKS’ CAPITAL STOCK
Birks’ Current Capital Stock
      Birks is currently authorized to issue:
  •  An unlimited number of Class A voting shares without nominal or par value;
 
  •  An unlimited number of Class B multiple voting shares without nominal or par value;
 
  •  100,000 Class C multiple voting shares without nominal or par value;
 
  •  An unlimited number of non-voting common shares; and
 
  •  2,034,578 Series A preferred shares.
      Each Class A voting share entitles the holder thereof to one (1) vote at all meetings of the shareholders of Birks (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions of Birks’ charter or the CBCA). It entitles the holder thereof to equal status with holders of Class B multiple voting shares on all other matters, including ranking on liquidation and the right to receive dividends and distributions. On the date of this proxy statement/ prospectus there are 77,357 Class A voting shares issued and outstanding. Immediately prior to the merger, there will be 1,623,644 Class A voting shares issued and outstanding.
      Each Class B multiple voting share entitles the holder thereof to ten (10) votes at all meetings of the shareholders of Birks (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions of Birks’ charter or the CBCA). It entitles the holder thereof to equal status with holders of Class B multiple voting shares on all other matters, including ranking on liquidation and the right to receive dividends and distributions. Each Class B multiple voting share may at any time and from time to time, at the option of the holder, be converted into one (1) fully paid and non-assessable Class A voting share. On the date of this proxy statement/ prospectus there are 7,213,094 Class B multiple voting shares issued and outstanding. Immediately prior to the merger, there will be 7,717,970 Class B multiple voting shares issued and outstanding.
      Each Class C multiple voting share entitles the holder thereof to one hundred (100) votes at all meetings of the shareholders of Birks (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the CBCA). The Class C multiple voting shares may be redeemed by Birks for a price equal to the consideration received for the issuance of such shares. On the date of this proxy statement/ prospectus, there are, and immediately prior to the merger, there will be, no Class C multiple voting shares issued and outstanding.
      Each non-voting common share becomes convertible into one Class A voting share upon Birks becoming a reporting issuer, as such term is defined in any securities legislation or securities regulation applicable to Birks. On the date of this proxy statement/ prospectus, there are, and immediately prior to the merger, there will be, no non-voting common shares issued and outstanding.
      Each Series A preferred share entitles its holder to one (1) vote for each Class A voting share into which such Series A preferred share could then be converted. The holders of Series A preferred shares are entitled to share in any dividends declared and paid upon or set aside for Class A voting shares, Class B multiple voting shares or non-voting shares of Birks. Each Series A preferred share is convertible, at the option of its holder, into 1.01166167621 Class A voting shares. Each Series A preferred share will also be automatically converted into 1.01166167621 Class A voting shares upon certain events, including the sale by Birks of its Class A voting shares in an underwritten public offering raising aggregate net proceeds of at least $55,000,000. It is a condition of the merger that the Series A preferred shares be converted into Class A voting shares. On the date of this proxy statement/ prospectus, there are 1,022,350 Series A preferred shares issued and outstanding. Immediately prior to the merger, there will be no Series A preferred shares issued and outstanding.

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Birks’ Capital Stock Upon Consummation of the Merger
      Upon consummation of the merger, Birks’ capital stock will be as follows. Birks will be authorized to issue:
  •  An unlimited number of Class A voting shares without nominal or par value;
 
  •  An unlimited number of Class B multiple voting shares without nominal or par value; and
 
  •  An unlimited number of preferred shares without nominal or par value, issuable in series.
      The Class A voting shares and the Class B multiple voting shares are referred to in this section of the proxy statement/ prospectus collectively as the common shares.
      The Class A voting shares will have attached thereto the following rights, privileges, restrictions and conditions:
  •  Voting. Each Class A voting share will entitle the holder thereof to one (1) vote at all meetings of the shareholders of Birks (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions of Birks’ amended charter or the CBCA).
 
  •  Ranking on Liquidation. In the event of the liquidation, dissolution or winding-up of Birks, whether voluntary or involuntary, or other distribution of assets of Birks among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class A voting shares or the Class B multiple voting shares, the holders of the Class A voting shares and the holders of the Class B multiple voting shares will be entitled to receive the remaining property of Birks. The holders of the Class A voting shares and the holders of the Class B multiple voting shares will rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of Birks, whether voluntary or involuntary, or any other distribution of the assets of Birks among shareholders for the purpose of winding-up its affairs.
 
  •  Dividends and Distributions. In addition to any dividend or distribution declared by the directors of Birks in respect of Class A voting shares, holders of Class A voting shares will be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of Birks in respect of the Class B multiple voting shares. Dividends and distributions on Class A voting shares will be payable on the date fixed for payment of the dividend or distribution in respect of Class A voting shares or, if applicable, on the date fixed for payment of any dividend or distribution in respect of Class B multiple voting shares.
 
  •  Right of Participation in a Sale Transaction .
  •  No holder of Class B multiple voting shares or group of holders of Class B multiple voting shares that are Affiliates (each a “Controlling Holder” and together the “Controlling Holders”) will sell, transfer or otherwise dispose of Class B multiple voting shares if, immediately following such sale, transfer or disposition of Class B multiple voting shares, such Controlling Holders shall control less than a majority of the total voting rights attached to the common shares issued and outstanding on the date of such sale, transfer or disposition (a “Sale Transaction”), unless all other holders of common shares will have the right (A) to receive the same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the Controlling Holders pursuant to the Sale Transaction and (B) to participate in such Sale Transaction on the same terms as the Controlling Holders in all other material respects, including in respect of the conditions to such Sale Transaction. Written notice of any Sale Transaction, which notice will specify the terms of such Sale Transaction and the right of all holders of common shares to participate in such Sale Transaction, will be provided to the holders of common shares by first class mail, at least twenty (20) business days prior to the consummation of such Sale Transaction.
 
  •  Any Sale Transaction not in compliance with the paragraph above will be null and void and will not be registered in the books of Birks.

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  •  Notwithstanding the foregoing, none of the following shall constitute a Sale Transaction: (A) any pledge, mortgage, hypothecation, lien or similar encumbrance, whether by possession or registration, of Class B multiple voting shares which creates a security interest in favor of another person or entity, and (B) any sale, transfer or other disposition of Class B multiple voting shares to Affiliates, Associates or shareholders of the transferor of such Class B multiple voting shares. For purposes of this section, an “Affiliate” means a person that directly or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with, such specified person. For purposes of this section, an “Associate”, when used to indicate a relationship with any person, means (x) any trust or other estate in which such person has a substantial beneficial interest or as to which such person serves as trustee or in a similar fiduciary capacity and (y) a spouse or child of such person.
  •  Right of Participation in a Business Combination .
  •  Birks will not consummate a Business Combination unless the holders of Class A voting shares will have the right (A) to receive the same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the holders of Class B multiple voting shares in connection with such Business Combination and (B) to participate in such Business Combination on the same terms as the holders of Class B multiple voting shares in all other material respects, including in respect of the conditions to such Business Combination.
 
  •  “Business Combination” as used herein will mean, whether in one or a series of related transactions: (A) any merger, amalgamation, recapitalization or consolidation involving Birks, other than a merger, amalgamation, recapitalization, consolidation or similar transaction with a wholly-owned subsidiary of Birks or which is solely for the purpose of continuance of Birks as a corporation in another jurisdiction; (B) any sale, lease, exchange, transfer or other disposition involving 50% or more of the assets of Birks and its subsidiaries, on a consolidated basis; or (C) any agreement, contract or other arrangement having the same purpose or effect as the transactions described in (A) and (B) above.
  •  Transactions or Actions Requiring Special Approval .
  •  In addition to any other approvals required under the CBCA, prior to consummating a Related Party Transaction, Birks will obtain (A) the consent of the majority of a committee of independent directors of Birks and (B) with respect to clauses (x) and (y) of the definition of Related Party Transaction below, the affirmative vote in favor of the approval of the Related Party Transaction by the majority of the holders of Class A voting shares (exclusive of Class A voting shares held by the Related Person (and its Affiliates and Associates) which is or would be a party to such Related Party Transaction) that cast a vote, in person or by proxy (but not including any vote that is not counted as either an affirmative or negative vote), at the annual or special shareholders meeting at which such Related Party Transaction is considered.
 
  •  For purposes of this section, (A) “Related Party Transaction” will mean (x) consummation of a Business Combination with a Related Person; (y) amending, repealing or altering in anyway any provision of the amended charter or the amended by-laws of Birks, except for matters not having an adverse effect on the holders of Class A voting shares; or (z) the issuance, sale, exchange, transfer or other disposition (in one transaction or a series of related transactions) by Birks or any wholly-owned subsidiary of Birks of any securities of Birks or of such subsidiary to a Related Person (other than pursuant to: an employee or director stock incentive plan or other compensation arrangements approved by the compensation committee of Birks; an offering made to all holders of Class A voting shares; or a public offering); and (B) “Related Person” will mean any individual, corporation, partnership, group, association or other person or entity that, together with its Affiliates and Associates, beneficially owns Class A voting shares and/or Class B multiple voting shares which, in the aggregate, represent twenty percent (20%) or more of the total voting rights attached to the common shares issued and outstanding at the time the definitive agreement with respect to a Related Party Transaction is executed.

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  •  Subdivision, Consolidation, Reclassification or Other Change. No subdivision, consolidation or reclassification of, or other change to, the Class A voting shares will be carried out, either directly or indirectly unless, at the same time, the Class B multiple voting shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.
 
  •  Equal Status. Except as otherwise expressly provided in Birks’ amended charter, Class A voting shares and Class B multiple voting shares will have the same rights and privileges and will rank equally, share ratably and be equal in all respects as to all matters.
 
  •  Approval of Issuance. For so long as the outstanding Class B multiple voting shares represent a majority of the total voting rights attached to the common shares, Birks shall not issue any Class A voting shares, or any security convertible into or exercisable or exchangeable for Class A voting shares, unless such issuance, or the plan or agreement under which such security is to be issued, has been approved by (i) a majority of the votes cast at a meeting of the holders of Class B multiple voting shares or (ii) unanimous written consent of the holders of Class B multiple voting shares; provided, however , such approval shall not be required for the issuance of
  •  Class A voting shares, options or warrants under any plan or agreement approved by Birks prior to June 1, 2005, including without limitation, the merger agreement; or
 
  •  Class A voting shares upon the exercise of an option or warrant issued or to be issued under any plan or agreement approved by Birks prior to June 1, 2005; or
 
  •  Class A voting shares upon the conversion of Class B multiple voting shares; or
 
  •  Class A voting shares upon the conversion, exercise or exchange of any security, obligation or other instrument of Birks for Class A voting shares if the issuance of such security, obligation or other instrument of Birks was previously approved pursuant to this paragraph.
      The Class B multiple voting shares will have attached thereto the following rights, privileges, restrictions and conditions:
  •  Voting. Each Class B multiple voting share will entitle the holder thereof to ten (10) votes at all meetings of the shareholders of Birks (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions of Birks’ amended charter or the CBCA).
 
  •  Ranking on Liquidation. In the event of the liquidation, dissolution or winding-up of Birks, whether voluntary or involuntary, or other distribution of assets of Birks among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class B multiple voting shares or the Class A voting shares, the holders of the Class B multiple voting shares and the holders of the Class A voting shares will be entitled to receive the remaining property of Birks. The holders of the Class B multiple voting shares and the holders of the Class A voting shares will rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of Birks, whether voluntary or involuntary, or any other distribution of the assets of Birks among shareholders for the purpose of winding-up its affairs.
 
  •  Dividends and Distributions. In addition to any dividend or distribution declared by the directors in respect of Class B multiple voting shares, holders of Class B multiple voting shares will be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of Birks in respect of Class A voting shares. Dividends and distributions on Class B multiple voting shares will be payable on the dated fixed for payment of the dividend or distribution in respect of Class B multiple voting shares or, if applicable, on the date fixed for payment of a dividend or distribution in respect of Class A voting shares.

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  •  Conversion by Holder into Class A voting shares. Each Class B multiple voting share may at any time and from time to time, at the option of the holder, be converted into one (1) fully paid and non-assessable Class A voting share. Such conversion right will be exercised as follows:
  •  the holder of Class B multiple voting shares will send to the transfer agent of Birks a written notice, accompanied by a certificate or certificates representing the Class B multiple voting shares in respect of which the holder desires to exercise such conversion right. Such notice will be signed by the holder of the Class B multiple voting shares in respect of which such right is being exercised, or by the duly authorized representative thereof, and will specify the number of Class B multiple voting shares which such holder desires to have converted. The holder will also pay any governmental or other tax, if any, imposed in respect of such conversion. The conversion of the Class B multiple voting shares into Class A voting shares will take effect upon receipt by the transfer agent of Birks of the conversion notice accompanied by the certificate or certificates representing the Class B multiple voting shares in respect of which the holder desires to exercise such conversion right.
 
  •  upon receipt of such notice and certificate or certificates by the transfer agent of Birks, Birks will, effective as of the date of such receipt, issue or cause to be issued a certificate or certificates representing Class A voting shares into which Class B multiple voting shares are being converted. If less than all of the Class B multiple voting shares represented by any certificate are to be converted, the holder will be entitled to receive a new certificate representing the Class B multiple voting shares represented by the original certificate which are not to be converted.
  •  Subdivision, Consolidation, Reclassification or Other Change. No subdivision, consolidation or reclassification of, or other change to, the Class B multiple voting shares will be carried out unless, at the same time, the Class A voting shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.
 
  •  Equal Status. Except as otherwise expressly provided in Birks’ amended charter, Class B multiple voting shares and Class A voting shares will have the same rights and privileges and will rank equally, share ratably and be equal in all respects as to all matters.
 
  •  Approval of Issuance. For so long as the outstanding Class B multiple voting shares represent a majority of the total voting rights attached to the common shares, Birks shall not issue any Class B multiple voting shares, or any security convertible into or exercisable or exchangeable for Class B multiple voting shares, unless such issuance has been approved by a majority of the votes cast at a meeting of the holders of Class B multiple voting shares; provided, however , such approval shall not be required for the issuance of Class B multiple voting shares upon the conversion, exercise or exchange of any security of Birks for Class B multiple voting shares if the issuance of such security of Birks was previously approved pursuant to this paragraph.
      The preferred shares will have attached thereto, as a class, the following rights, privileges, restrictions and conditions:
  •  Issuance of Preferred Shares, in Series. The directors of Birks may, at any time and from time to time, issue preferred shares in one (1) or more series, each series to consist of such number of preferred shares as may, before issuance thereof, be determined by the directors
 
  •  Determination of Rights, Privileges, Restrictions, Conditions and Limitations Attaching to Series of Preferred Shares. The directors of the Corporation may, subject to the following, from time to time fix, before issuance, the designation, rights, privileges, restrictions, conditions and limitations to attach to the preferred shares of each series including, without limiting the generality of the foregoing,
  •  the rate, amount or method of calculation of preferential dividends of the preferred shares of such series, if any, whether cumulative or non-cumulative or partially cumulative, and whether such rate, amount or method of calculation shall be subject to change or adjustment in the future, the currency or currencies of payment, the date or dates and place or places of payment thereof and the date or dates from which such preferential dividends shall accrue; provided, that , the dividends payable with respect to any series of preferred shares, whether cumulative or non-cumulative or partially

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  cumulative, shall not exceed five (5) percent of the liquidation preference of such series of preferred shares;
 
  •  the redemption price and terms and conditions of redemption, if any, of the preferred shares of such series; provided, that , without the approval by a majority of the votes cast at a meeting of shareholders of Birks duly called, the redemption price shall not exceed the liquidation preference of such shares;
 
  •  the rights of retraction, if any, vested in the holders of preferred shares of such series, and the prices and the other terms and conditions of any rights of retraction, and whether any additional rights of retraction may be vested in such holders in the future; provided, that , without the approval by a majority of the votes cast at a meeting of shareholders of Birks duly called, the retraction price shall not exceed the liquidation preference of such shares;
 
  •  the voting rights, if any, of the preferred Shares of such series; provided, that , the approval by a majority of the votes cast at a meeting of shareholders of Birks duly called shall be required for the issuance of any series of preferred shares with voting rights;
 
  •  the conversion rights and terms and conditions of conversion, if any, of the preferred shares of such series; provided, that , the approval by a majority of the votes cast at a meeting of shareholders of Birks duly called shall be required for the issuance of any series of preferred shares which are convertible into securities with voting rights;
 
  •  any sinking fund, purchase fund or other provisions attaching to the preferred shares of such series; and
 
  •  any other relative rights, preferences and limitations of the preferred shares of such series, the whole subject to the issue of a certificate of amendment in respect of articles of amendment in the prescribed form to designate a series of preferred shares.

  •  Cumulative Dividends or Return of Capital Not Paid in Full. Pursuant to section 27(2) of the CBCA, when any cumulative dividends or amounts payable on a return of capital in respect of a series of preferred shares are not paid in full, the preferred shares of all series will participate ratably in respect of such dividends including accumulations, if any, in accordance with the sums which would be payable on the preferred shares if all such dividends were declared and paid in full, and on any return of capital in accordance with the sums which would be payable on such return of capital if all sums so payable were paid in full.
 
  •  Payment of Dividends and Other Preferences. The preferred shares will be entitled to preference over the Class A voting shares, the Class B multiple voting shares and any other shares of Birks ranking junior to the preferred shares with respect to the payment of dividends, and may also be given such other preferences over the Class A voting shares, the Class B multiple voting shares and any other shares of Birks ranking junior to the preferred shares, as may be fixed by the directors of Birks, as to the respective series authorized to be issued.
 
  •  Procedure for Payment of Dividends. No dividends will at any time be declared or paid or set apart for payment on any shares of Birks ranking junior to the preferred shares, unless all dividends up to and including the dividends payable for the last completed period for which such dividends will be payable on each series of preferred shares then issued and outstanding will have been declared and paid or set apart for payment at the date of such declaration or payment or setting apart for payment on such shares of Birks ranking junior to the preferred shares, nor will Birks call for redemption or redeem or purchase for cancellation or reduce or otherwise pay off any of the preferred shares (less than the total amount then outstanding) or any shares of Birks ranking junior to the preferred shares, unless all dividends up to and including the dividend payable for the last completed period for which such dividends will be payable on each series of the preferred shares then issued and outstanding will have been declared and paid or set apart for payment at the date of such call for redemption, purchase, reduction or other payment.

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  •  Ranking for Payment of Dividends and Liquidation, Dissolution or Winding-up. The preferred shares of each series will rank on a parity with the preferred shares of every other series with respect to priority in payment of dividends and in the distribution of assets in the event of liquidation, dissolution or winding-up of Birks whether voluntary of involuntary.
 
  •  Liquidation, Dissolution or Winding-up. In the event of the liquidation, dissolution or winding-up of Birks or other distribution of assets of Birks among shareholders for the purpose of winding-up its affairs, the holders of the preferred shares will, before any amount will be paid to or any property or assets of Birks distributed among the holders of the Class A voting shares, the Class B multiple voting shares or any other shares of Birks ranking junior to the preferred shares, be entitled to receive:
  •  an amount equal to the consideration received by Birks upon the issuance of such shares together with, in the case of cumulative preferred shares, all unpaid cumulative dividends (which for such purpose will be calculated as if such cumulative dividends were accruing from day to day for the period from the expiration of the last period for which cumulative dividends have been paid-up to and including the date of distribution) and, in the case of non-cumulative preferred shares, all declared and unpaid non-cumulative dividends; and
 
  •  if such liquidation, dissolution, winding-up or distribution will be voluntary, an additional amount equal to the premium, if any, which would have been payable on the redemption of the said preferred shares respectively if they had been called for redemption by Birks on the date of distribution and, if said preferred shares could not be redeemed on such date, then an additional amount equal to the greatest premium, if any, which would have been payable on the redemption of said preferred shares respectively.
  •  Purchase by Birks. The preferred shares of any series may be purchased for cancellation or made subject to redemption by Birks at such times and at such prices and upon such other terms and conditions as may be specified in the rights, privileges, restrictions and conditions attaching to the preferred shares of such series as set forth in the articles of amendment relating to such series.
 
  •  Amendments. The provisions of this section relating to preferred shares may be deleted or varied in whole or in part by a certificate of amendment, but only with the prior approval of the holders of the preferred shares, given as hereinafter specified, in addition to any other approval required by the CBCA (or any other statutory provision of the like or similar effect, from time to time in force). The approval of the holders of the preferred shares with respect to any and all matters hereinbefore referred to, may be given by at least two-thirds ( 2 / 3 ) of the votes cast at a meeting of the holders of the preferred shares duly called for that purpose and held upon at least twenty-one (21) days notice at which the holders of a majority of the outstanding preferred shares are present or represented by proxy. If at any such meeting the holders of a majority of the outstanding preferred shares are not present or represented by proxy within thirty (30) minutes after the time appointed for such meeting, then the meeting will be adjourned to such date being not less than thirty (30) days later and to such time and place as may be determined by the chairman of the meeting and not less than twenty-one (21) days notice will be given of such adjourned meeting but it will not be necessary in such notice to specify the purpose for which the meeting was originally called. At such adjourned meeting the holders of preferred shares, present or represented by proxy, may transact the business for which the meeting was originally called and a resolution passed thereat by not less than two-thirds ( 2 / 3 ) of the votes cast at such adjourned meeting, will constitute the authorization of the holders of the preferred shares referred to above. The formalities to be observed in respect of the giving of notice of any such meeting or adjourned meeting and the conduct thereof will be those from time to time prescribed by the by-laws of Birks with respect to meetings of shareholders. On every poll taken at every such meeting or adjourned meeting, every holder of preferred shares will be entitled to one (1) vote in respect of each preferred share held.

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SELECTED HISTORICAL FINANCIAL DATA OF MAYOR’S
      The following selected historical financial data of Mayor’s as of and for the years ended March 26, 2005 and March 27, 2004, have been prepared in accordance with U.S. GAAP and have been derived from Mayor’s consolidated financial statements, which are included elsewhere in this proxy statement/ prospectus, which have been audited by KPMG LLP, its independent registered public accounting firm. The selected historical financial data of Mayor’s as of and for the year ended March 29, 2003, have been prepared in accordance with U.S. GAAP and have been derived from Mayor’s consolidated financial statements, which are included elsewhere in this proxy statement/ prospectus, which have been audited by Deloitte & Touche LLP, its independent registered public accounting firm. The selected historical financial data of Mayor’s as of March 30, 2002 and for the transition period from February 3, 2002 to March 30, 2002, and the selected historical financial data as of and for the years ended February 2, 2002 and February 3, 2001 have been prepared in accordance with U.S. GAAP and have been derived from Mayor’s audited consolidated financial statements.
      The data presented below should be read in conjunction with the audited consolidated financial statements of Mayor’s, including the notes thereto, included elsewhere in this proxy statement/ prospectus. You should also read “Mayor’s Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
      The historical results included below and elsewhere in this proxy statement/ prospectus are not necessarily indicative of the future performance of Mayor’s or the combined company.
                                                 
    Fifty-Two   Fifty-Two   Fifty-Two   Transition   Fifty-Two   Fifty-Three
    Weeks   Weeks   Weeks   Period   Weeks   Weeks
    Ended   Ended   Ended   Ended   Ended   Ended
    Mar. 26,   Mar. 27,   Mar. 29,   Mar. 30,   Feb. 2,   Feb. 3,
    2005   2004   2003   2002(1)   2002   2001
                         
        (As restated)(4)   (As restated)(4)            
    (Amounts shown in thousands except per share data)
INCOME STATEMENT DATA:
                                               
Net sales
  $ 142,710     $ 125,487     $ 118,391     $ 17,856     $ 160,727     $ 179,557  
Cost of sales
    81,715       73,427       78,740       11,966       101,179       101,544  
                                     
Gross profit
    60,995       52,060       39,651       5,890       59,548       78,013  
Selling, general and administrative expenses (including non-cash compensation expense, net of $103 and $1,067 for fiscal 2004 and fiscal 2003, respectively)
    53,729       52,283       53,719       9,287       76,206       69,381  
Restructuring, asset impairments and other charges(3)
    (1,212 )           2,887       305       28,214        
Depreciation and amortization
    3,289       3,358       4,177       1,102       9,564       7,942  
Goodwill impairment writedown
                (615 )           22,265        
                                     
Operating income (loss)
    5,189       (3,581 )     (20,517 )     (4,804 )     (76,701 )     690  
Interest and other income
          184       1,433       41       174       213  
Interest and other financial costs
    (4,501 )     (4,427 )     (6,757 )     (538 )     (3,788 )     (3,450 )
                                     
Income (loss) from continuing operations before income taxes
    688       (7,284 )     (25,841 )     (5,301 )     (80,315 )     (2,547 )
Income tax (benefit) provision
                (547 )           3,431        
Income (loss) from continuing operations
    688       (7,824 )     (25,294 )     (5,301 )     (83,746 )     (2,547 )

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    Fifty-Two   Fifty-Two   Fifty-Two   Transition   Fifty-Two   Fifty-Three
    Weeks   Weeks   Weeks   Period   Weeks   Weeks
    Ended   Ended   Ended   Ended   Ended   Ended
    Mar. 26,   Mar. 27,   Mar. 29,   Mar. 30,   Feb. 2,   Feb. 3,
    2005   2004   2003   2002(1)   2002   2001
                         
        (As restated)(4)   (As restated)(4)            
    (Amounts shown in thousands except per share data)
Income (loss) from discontinued operations(2)
                (1,604 )     (56 )     (112 )     13,544  
                                     
Net income (loss)
  $ 688     $ (7,824 )   $ (26,898 )   $ (5,357 )   $ (83,858 )   $ 10,997  
                                     
Preferred stock cumulative dividend
    (100 )     (1,316 )     (872 )                  
Preferred stock beneficial conversion, value treated as a dividend
                (3,539 )                  
                                     
Relative fair value of warrants, value treated as a dividend
                (3,539 )                        
Value of the increase in the Series A Preferred conversion ratio and the additional warrants issued to Birks
    (17 )           (441 )                  
                                     
Net income (loss) attributable to common Stockholders
  $ 571     $ (9,140 )   $ (35,289 )   $ (5,357 )   $ (83,858 )   $ 10,997  
                                     
Net income (loss) per diluted common share, basic
                                               
 
Continuing operations
  $ 0.02     $ (0.35 )   $ (1.72 )   $ (0.27 )   $ (4.31 )   $ (0.13 )
 
Discontinued operations
  $ 0.00     $ 0.00     $ (0.08 )   $ (0.00 )   $ (0.01 )   $ 0.69  
                                     
    $ 0.02     $ (0.35 )   $ (1.80 )   $ (0.27 )   $ (4.32 )   $ 0.56  
                                     
Net income (loss) per common share, diluted
                                               
 
Continuing operations
  $ 0,01     $ (0.35 )   $ (1.72 )   $ (0.27 )   $ (4.31 )   $ (0.13 )
 
Discontinued operations
  $ 0.00     $ 0.00     $ (0.08 )   $ (0.00 )   $ (0.01 )   $ 0.69  
                                     
    $ 0.01     $ (0.35 )   $ (1.80 )   $ (0.27 )   $ (4.32 )   $ 0.56  
                                     
                                         
    As of   As of   As of   As of   As of
    March 26,   Mar. 27,   Mar. 29,   Feb. 2,   Feb. 3,
    2005   2004   2003   2002   2001
                     
        (As restated)(4)            
    ($ In thousands)
BALANCE SHEET DATA:
                                       
Working capital
  $ 35,829     $ 33,618     $ 41,533     $ 37,926     $ 124,672  
Total assets
    102,786       105,215       103,183       144,589       224,052  
Credit facility, less amounts classified as current
                            44,390  
Stockholders’ equity
    34,291       33,484       42,427       61,107       144,259  
Long-term obligations
    12,878       12,668       12,668             44,390  
 
(1)  The transition period presented is from February 3, 2002 through March 30, 2002 and is presented as a result of Mayor’s change in fiscal year from the Saturday closest to January 31 to the Saturday closest to March 31 as reported on Form 8-K which was filed with the SEC on January 29, 2003. On July 29, 2003, Mayor’s filed a Form 8-K with the SEC to change its fiscal year end from the Saturday closest to March 31, to the last Saturday in March, effective July 22, 2003.
 
(2)  The (loss) income from discontinued operations for the fifty-two week periods ended March 29, 2003 and February 2, 2002, fifty-three week period ended February 3, 2001 and the transition period include the

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discontinued operations of the store at Tysons Galleria in McLean, Virginia which was closed in March 2003. The (loss) income from discontinued operations for the fifty-three week period ended February 3, 2001 include the operations of the Sam’s Division jewelry counters operated within Sam’s Wholesale stores prior to the expiration of the agreement.
 
(3)  Restructuring, asset impairments and other charges for the fifty-two weeks ended March 26, 2005 include approximately ($1.2) million of income as a result of a settlement of a sales tax audit for less than the amount accrued as well as the adjustment of other sales tax contingency estimates.

  Restructuring, asset impairments and other charges for the fifty-two weeks ended March 29, 2003 consist of one time charges primarily for professional fees related to the execution of the Restructuring Plan, reserves related to sales tax liabilities, severance costs related to the departure of the former Chief Executive Officer and charges related to the sale of certain of Mayor’s accounts receivable, net of a reversal to income of reserves related to the exit of leases for closed stores.
 
  Restructuring, asset impairments and other charges for the fifty-two weeks ended February 2, 2002 include amounts for the write-down of the fixed assets for the stores that were scheduled to be closed, a reserve for early termination of the leases for the stores that were scheduled to be closed, a write-down of the corporate headquarters building which Mayor’s placed on the market for sale, consulting fees related to a strategic cost reduction project, and non-recurring legal fees associated with stockholder-related matters.
(4)  For a description of the restatement, see Note B to Mayor’s consolidated financial statements included elsewhere in this proxy statement/ prospectus.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF
THE FINANCIAL CONDITION AND RESULTS OF OPERATIONS OF MAYOR’S
      The following Management’s Discussion and Analysis of Financial Condition and Results of Operations gives effect to the restatement discussed in Note B to Mayor’s consolidated financial statements included elsewhere in this proxy statement/ prospectus.
General
      The years ended March 26, 2005, March 27, 2004 and March 29, 2003 are referred to herein as fiscal 2004, fiscal 2003 and fiscal 2002, respectively.
Overview
      As of March 26, 2005, Mayor’s operated 28 luxury jewelry stores in South and Central Florida and metropolitan Atlanta, Georgia. On April 2, 2004, Mayor’s opened its first free-standing location in Florida at PGA Commons in Palm Beach Gardens to replace the store in the Gardens of the Palm Beaches mall which was closed on January 24, 2004. During the fiscal year ended March 29, 2003, Mayor’s operated between 29 and 40 stores located in its core market of South and Central Florida and metropolitan Atlanta, Georgia as well as stores in non-core areas of Arizona, California, Illinois, Michigan, Texas and Virginia. The reduction in the number of stores was a result of the execution in fiscal 2002 of a restructuring plan that was adopted in fiscal 2001, which included closing under-performing stores outside of Mayor’s core market of Florida and Georgia. During fiscal 2002, Mayor’s operated an average of 36 stores both within its core marketplace and the non-core areas noted above.
      The retail jewelry market is particularly subject to the level of consumer discretionary income and the subsequent impact on the type and value of goods purchased. With the consolidation of the retail industry, Mayor’s believes that competition and consolidation both within the luxury goods retail industry and with other competing general and specialty retailers and discounters will continue to increase. The luxury watch brand business comprises a significant portion of Mayor’s business, which management believes is a result of Mayor’s ability to effectively market high-end watches. During fiscal 2004, watch sales constituted approximately 53% of Mayor’s total net sales with Rolex sales alone comprising 38% of total Mayor’s net sales in fiscal 2004.
      The success of Mayor’s operations depends to a certain extent on the ability of mall anchor tenants and other attractions to generate customer traffic in the vicinity of the Mayor’s stores. The negative performance of a mall could have an adverse effect on Mayor’s operations, caused by events such as the loss of mall anchor tenants in the regional malls where the Mayor’s stores are located, the opening of competing regional malls or stores, the occurrence of hurricanes or terrorist attacks and other economic downturns affecting customer mall traffic.
      One of Mayor’s goals is to increase gross profit and gross margin. Mayor’s strategy for gross profit and gross margin improvement is to reduce the cost of merchandise purchased through leveraging Mayor’s purchasing power and increasing sales of exclusive and brand merchandise, and to move the mix of sales towards higher margin jewelry items, including a continued emphasis on growing the bridal business. In addition, Mayor’s expects to continue to refine the allocation and management of inventory in its stores, and as a result, other direct costs such as the cost of financing inventory and inventory markdowns are expected to decrease. However, there can be no assurance that Mayor’s strategy to increase gross profit and gross margin will be successful. In addition, Mayor’s is focusing on controlling and decreasing, where appropriate, operating costs which include the sharing of services of certain officers and other members of senior management. The relationship with Birks has brought synergies to both companies in several areas, including the production of holiday catalogs, television advertising campaigns and other marketing efforts; the attainment of favorable terms on its banking facilities and reduction in insurance premiums; and the ability to strengthen and/or consolidate supplier relationships with improved terms as a result of leveraging the credibility and stronger purchasing power of the combined companies.

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      The retail jewelry business is seasonal in nature with a higher proportion of sales and a significant portion of earnings generated during the third fiscal quarter holiday selling season, which encompassed the thirteen weeks ended December 25, 2004 for the current fiscal year and the thirteen weeks ended December 27, 2003 in the prior fiscal year.
      The following table sets forth, for the periods indicated, the amount and the percentage of net sales for certain items in Mayor’s consolidated statements of operations, as it relates to continuing operations, and other information:
                                                 
    Year Ended   Year Ended   Year Ended
    Mar. 26, 2005   Mar. 27, 2004   Mar. 29, 2003
             
Net sales
  $ 142,710       100.0 %   $ 125,487       100.0 %   $ 118,391       100.0 %
Cost of sales
    81,715       57.3       73,427       58.5       78,740       66.5  
                                     
Gross Profit
    60,995       42.7       52,060       41.5       39,651       33.5  
Selling, general and administrative expenses (including non-cash compensation expense, net of $103 and $1,067, in fiscal 2004 and fiscal 2003, respectively)
    53,729       37.6       52,283       41.6       53,719       45.4  
Restructuring, asset impairments and other charges
    (1,212 )     (0.9 )                 2,887       2.4  
Depreciation and amortization
    3,289       2.3       3,358       2.7       4,177       3.5  
Goodwill impairment writedown
                            (615 )     (.5 )
                                     
Operating income (loss)
    5,189       3.7       (3,581 )     (2.8 )     (20,517 )     (17.3 )
Interest and other income
                184       0.1       1,433       1.2  
Interest and other financial costs
    (4,501 )     (3.2 )     (4,427 )     (3.5 )     (6,757 )     (5.7 )
                                     
Income (loss) from continuing operations before income taxes
    688       0.5       (7,824 )     (6.2 )     (25,841 )     (21.8 )
Income tax benefit
                            (547 )     (.4 )
                                     
Income (loss) from continuing operations
    688       0.5       (7,824 )     (6.2 )     (25,294 )     (21.4 )
Income (loss) from discontinued operations
                            (1,604 )     (1.3 )
                                     
Net income (loss)
  $ 688       0.5 %   $ (7,824 )     (6.2 )%   $ (26,898 )     (22.7 )%
                                     
Number of stores at year-end
            28               27               28  
                                     
Results of Operations
Sales
      Mayor’s net sales for fiscal 2004 were $142.7 million compared to $125.5 million and $118.4 million for fiscal 2003 and fiscal 2002, respectively. Comparable store net sales for fiscal 2004, which includes stores that were open in the same periods in both the current and prior year, increased 11.9% compared to fiscal 2003 due in part to a 12.7% increase in average transaction dollars. Stores are included in “Comparable store net sales” for the periods that they are open, which are not necessarily for the entire period presented. Stores that have been relocated to a different geographic area and operate in a different store format (i.e., mall store to stand-alone) are not included in the “Comparable store net sales” calculations until their thirteenth month of operations. Additionally, the “Comparable store net sales” calculations are not adjusted for any changes in the square footage of an existing store from period to period. The increase in net sales for fiscal 2004 compared to fiscal 2003 was primarily due to the result of an effective mix of merchandising and an increase of the units of inventory available for sale in stores, due in part to the improved financial position of Mayor’s, enhanced marketing and customer events, and the continued increase in consumer spending for luxury items compared to the same period last year as well as a concentrated effort to dispose of certain slow moving inventory merchandise. Comparable store net sales for fiscal 2003 increased 15.6% compared to

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fiscal 2002. The increase in net sales for fiscal 2003 compared to fiscal 2002 was primarily the result of an effective mix of merchandising and increase of inventory unit offerings in stores, due in part to the improved financial position of Mayor’s and enhanced marketing and customer events, despite the operation of fewer stores compared to fiscal 2002. In addition, the improvement in the U.S. economy is credited with increased consumer confidence and spending during the latter part of fiscal 2003.
Cost of Sales and Gross Profit
      Gross profit increased 17% in fiscal 2004 compared to fiscal 2003 driven by Mayor’s ability to increase sales and the increase in the higher margins realized on sales. Gross profit as a percentage of net sales (“gross margin”) in fiscal 2004 was 42.7% compared to 41.5% and 33.5% in fiscal 2003 and fiscal 2002, respectively. Mayor’s believes the increase in gross margin for fiscal 2004 was primarily due to the execution of a focused inventory management plan that included the assessment and disposal of aged inventory at better than expected results affecting gross margin by approximately 0.9% and the continued success of the previously discussed merchandising strategies which included sales of higher margin products. The increase in gross margin for fiscal 2003 primarily resulted from the ability of Mayor’s to increase its offering achieve sales of higher margins on its products, including those exclusive to Mayor’s, through substantially reduced promotional activity as compared to fiscal 2002, resulting in the increase of gross margin by approximately 3.2 percentage points, as well as the negative impact on the fiscal 2002 gross margin that markdowns had in connection with the liquidation of inventory in the closing of stores, which negatively affected the fiscal 2002 gross margin by approximately 4.1 percentage points. Cost of sales includes direct inbound freight, direct labor related to repair services, design, creative and the jewelry studio, inventory shrink, inventory thefts, and jewelry, watch and giftware boxes. Indirect freight including inter-store transfers, receiving costs, distribution costs, warehousing costs and quality control costs are included in selling, general and administrative expenses. The amounts of these indirect costs included in selling, general and administrative expenses are approximately $1.3 million, $1.4 million, and $1.5 million in fiscal 2004, 2003 and 2002, respectively. Mayor’s classification of these costs are not necessarily the same as other companies in our industry, therefore our gross margin results may not be comparable to other companies’ gross margin results in our industry.
Selling, General and Administrative Expenses
      Selling, general and administrative expenses were $53.7 million for fiscal 2004 compared to $52.3 million and $53.7 million for fiscal 2003 and fiscal 2002, respectively. Selling, general and administrative expenses for fiscal 2004 increased from fiscal 2003. The key fluctuations included the increase in variable expense of $0.6 million related to the increase in sales in fiscal 2004 versus fiscal 2003, expanded marketing efforts which increased costs $0.7 million, $0.7 million of expenses incurred related to the restatement of certain reports previously filed with the SEC and approximately $0.8 million of expenses incurred related to the potential business combination with Birks offset by $0.6 million related to the reduction of actuarial based health care accruals as a result of lower than expected health claims and a net reduction of all other selling, general and administrative expenses of $0.8 million. Non-cash compensation expense was $103,000 for fiscal 2004. Non-cash compensation expense resulted from 1) the decrease in the intrinsic value of vested warrants, based on the underlying value of the stock and subject to variable accounting, issued to certain current or former employees of Birks or its affiliates, who were or later became employees of or provided services to Mayor’s in the amount of approximately ($32,000); and 2) the private sale of Mayor’s stock owned by Birks which resulted in non-cash compensation expense of $135,000 recorded by Mayor’s, which represented the difference between the market value of the stock and the selling price at the date of the sale. The decrease in selling, general and administrative expenses as a percentage of sales for fiscal 2004 to 37.6% from 41.6% in fiscal 2003 was due to the positive impact of leveraging the incremental sales against that portion of the operating expenses which are fixed. The decrease in selling, general and administrative expenses for fiscal 2003 compared to fiscal 2002 is primarily a result of the reduction of controllable expenses by $2.2 million, primarily in salaries, bad debt expense and consulting, which offset an increase in marketing costs after a significant reduction in fiscal 2002 due to cash constraints, as well as costs incurred in fiscal 2002 of $5.0 million related to the stores closed as part of the Restructuring Plan not incurred in fiscal 2003, offset by an increase in variable expenses related to the

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increase in sales in fiscal 2003 versus fiscal 2002 of $4.1 million. The decrease in selling, general and administrative expenses as a percentage of sales is due to the positive impact of the increase in comparable stores sales which were able to better absorb fixed costs as compared to fiscal 2002 along with cost reductions. Non-cash compensation expense was $1.067 million for fiscal 2003. Non-cash compensation expense resulted from 1) the increase in the intrinsic value of vested warrants, based on the underlying value of the stock and subject to variable accounting, issued to certain current or former employees of Birks or its affiliates, who were or later became employees of or provided services to Mayor’s in the amount of approximately $867,000; and 2) $200,000 related to the sale of Mayor’s stock owned by Birks in a private placement sale to the spouse of one of Mayor’s directors at less than market value.
Restructuring, Asset Impairments and Other Charges
      Restructuring, asset impairments and other charges for fiscal 2004 include approximately ($1.2) million of income as a result of a settlement of a sales tax audit for less than the amount accrued as well as the adjustment of other sales tax contingency estimates.
      Restructuring, asset impairments and other charges recorded in fiscal 2002 consist of charges primarily for professional fees related to the execution of the previously mentioned restructuring plan of approximately $1.9 million, reserves related to sales tax liabilities of approximately $1.9 million, severance costs related to the departure of the former chief executive officer of approximately $0.5 million and charges related to the sale of certain of Mayor’s accounts receivable of approximately $0.4 million. Additionally, approximately $1.9 million of reserves recorded in fiscal 2002 related to the exit of leases for closed stores were reversed to income due to the fact that the leases were terminated at costs more favorable than originally estimated.
Depreciation and Amortization
      Depreciation and amortization expenses were $3.3 million for fiscal 2004, compared to $3.4 million and $4.2 million for fiscal 2003 and fiscal 2002, respectively. The decrease in depreciation and amortization expenses for fiscal 2004 and 2003 as compared to fiscal 2002 was due to fewer additions of fixed asset in fiscal 2003 and 2004 resulting in less incremental depreciation and assets fully depreciated or written off due to the restructuring plan by the end of fiscal 2002.
Goodwill Impairment Writedown
      The goodwill impairment income of $0.6 million for fiscal 2002 relates to the reversal of excess tax reserves due to a settlement with the Internal Revenue Service for less than the amount reserved. The tax matters existed prior to the acquisition of Mayor’s Jewelers, Inc. in 1998 and would have been reversed against goodwill; however, due to the fact that the goodwill was written off in fiscal 2001 the reversal is classified in the same line item as the impairment.
Interest and Other Income and Interest and Other Financial Costs
      Interest and other income was $184,000 in fiscal 2003 and $1.4 million in fiscal 2002. Other income for fiscal 2002 was due to $1.4 million received in connection with a settlement with former Mayor’s stockholders.
      Interest and other financial costs were $4.5 million for fiscal 2004, compared to $4.4 million and $6.8 million for fiscal 2003 and fiscal 2002, respectively. The increase in interest and other financial costs for fiscal 2002 was greater than fiscal 2004 and 2003 primarily due to the write-off of financing costs for the former working capital facilities when the new credit facility and term loan were executed.
Income Taxes
      The benefit in income taxes for fiscal 2002 of $547,000 is primarily a result of a refund claim to recover previously paid alternative minimum tax as a result of a change in tax law offset by a provision recorded for a settlement related to one of the Mayor’s subsidiaries.

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Loss from Discontinued Operations
      The loss from discontinued operations for fiscal 2002 is made up of an approximate $0.4 million loss from operations and a $1.2 million loss related to the closing of a store that was outside of Mayor’s core marketplace, and as such was classified as a discontinued operation.
Liquidity and Capital Resources
      As of March 26, 2005, Mayor’s had a $58 million working capital credit facility with Fleet Retail Group LLC (formerly known as Fleet Retail Finance) and GMAC and a $12.7 million junior secured term loan with Back Bay Capital. On April 29, 2005, Mayor’s paid down $1 million of the principal balance of the junior secured term loan without any prepayment penalty. Both of the debt facilities have a maturity date of August 20, 2006 and are collateralized by substantially all of Mayor’s assets. On September 7, 2004, Mayor’s entered into a Fourth Amendment to the working capital facility and the junior secured term loan (the “Amended Credit Agreement”). The Amended Credit Agreement provides for, among other things, an extended maturity date to August 20, 2006, a 1.25% reduction of interest on the junior secured term loan, an interest reduction on the Fleet Retail Group LLC-GMAC portion of the credit facility, the elimination of two financial covenants and the increase in the capital expenditures allowed pursuant to the sole remaining financial covenant to $4.5 million which is measured annually. Availability under the working capital facility is determined based upon a percentage formula applied to certain inventory and accounts receivable as allowed by an amendment on February 20, 2004, and has certain restrictions regarding borrowing availability. The interest rate under the working capital facility as of March 26, 2005 was 6.25% (prime plus 0.5%). On March 4, 2005, the capital expenditure limit was further increased to $5,000,000 per fiscal year. Mayor’s was in compliance with the capital expenditure covenant for fiscal 2004. On May 3, 2005, the banking facilities were further amended to allow for the interest rate of Mayor’s revolving credit facility to be based on either a prime rate plus a specified margin dependent on the level of excess borrowing availability, or a LIBOR based rate plus a specified margin, based on the level of borrowing availability, at Mayor’s election. The junior secured term loan currently bears an effective interest rate of 12.75% and is subject to similar restrictions and covenants, including the capital expenditure covenant, as the working capital facility as well as certain prepayment penalties.
      Based on this, after taking into consideration the foregoing borrowing restrictions, Mayor’s had approximately $47.4 million of borrowing capacity under its working capital facility and term loan at March 26, 2005 and, after netting the outstanding borrowings of $33.5 million and letter of credit commitments of $550,000, Mayor’s had excess borrowing capacity of approximately $13.3 million. Mayor’s relies on its short-term borrowings under the credit facility to finance its operations on a day-to-day basis.
      Information concerning Mayor’s short-term borrowings follows. All borrowings under the working capital facility are considered short term, due to the fact that the borrowing availability is based on certain inventory and accounts receivable balances, which are short-term in nature.
                 
    Year Ended   Year Ended
    Mar. 26,   Mar. 27,
    2005   2004
         
    (Amounts shown in
    thousands)
Maximum borrowings outstanding during the fiscal year
  $ 48,417     $ 39,955  
Average outstanding balance during the fiscal year
  $ 35,178     $ 31,004  
Weighted average interest rate for the fiscal year
    5.6 %     6.3 %
      Mayor’s has various relationships with Birks and the two companies have the same controlling shareholder group. (See “Description of Mayor’s Business — Related Party Transactions” included elsewhere in this proxy statement/ prospectus). The relationship with Birks has brought synergies to both companies in several areas, including the attainment of favorable terms on its banking facilities and the ability to strengthen and/or consolidate supplier relationships with improved terms as a result of leveraging the credibility and

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stronger purchasing power of the combined companies. If the relationship between Birks and Mayor’s were to cease, it would negatively impact Mayor’s.
      During fiscal 2004, cash flows from continuing operating activities provided $1.4 million in cash. The cash provided by operating activities was primarily the result of ongoing operations and a decrease in working capital, the decrease of inventories and other assets offset by the decrease in accrued expenses and accounts payable and increase in inventories. During fiscal 2003, cash flows from continuing operating activities used $4.2 million in cash. Cash flows for discontinued operations used $0.5 million in cash. The use of cash for operating activities was primarily the result of the net loss for the year, adjusted for non-cash expense items, the increase of accounts receivable and inventories offset by the decrease in other assets and the increase in accrued expenses.
      Net cash used in investing activities was $1.8 million in fiscal 2004, primarily related to the capital expenditures for leasehold improvements for store renovations and information systems. Net cash used in investing activities was $2.1 million in fiscal 2003, primarily related to the capital expenditures for leasehold improvements for the corporate headquarters, one new store and information systems.
      Net cash provided by financing activities of $0.2 million in fiscal 2004 is primarily as a result of net borrowings under the credit facility and payment of banking commitment fees. Net cash provided by financing activities was $7.2 million in fiscal 2003 and was primarily related to net borrowings under the credit facility of $9.7 million offset by the dividend of $2.2 million paid to Birks.
      Management believes that barring a significant external event that materially adversely affects Mayor’s current business or the current industry trends as a whole, Mayor’s borrowing capacity under the credit facility, projected cash flows from operations and other short term borrowings will be sufficient to support Mayor’s working capital needs, capital expenditures and debt service for at least the next twelve months.
Effects of Inflation
      Gold prices are affected by political, industrial and economic factors and by changing perceptions of the value of gold relative to currencies. Investors commonly purchase gold and other precious metals perceived to be rising in value as a hedge against a perceived increase in inflation and political or economic instability, thereby bidding up the price of such metals. Mayor’s sales volume and net operations are potentially affected by the fluctuations in prices of gold, diamonds and other precious or semi-precious gemstones as well as watches and other accessories. Mayor’s does not currently hedge its gold purchases or inventories. Hedging is not available with respect to possible fluctuations in the price of precious and semi-precious gemstones, watches or other accessories.
      Mayor’s cost of sales, selling, general and administrative expenses are directly affected by inflation resulting in an increased cost of doing business. Although inflation has not had, and Mayor’s does not expect it to have, a material effect on operating results, there is no assurance that Mayor’s business will not be materially affected by inflation in the future.
Interest Rate Risk
      Mayor’s credit facility accrues interest at floating rates, currently based upon prime plus 0.5%. Mayor’s manages its borrowings under this credit facility each day in order to minimize interest expense. The impact on Mayor’s earnings per share of a one-percentage point interest rate change on the outstanding balance as of March 26, 2005 would increase or decrease earnings per share by approximately $335,000 or approximately $.01 per share.
      Mayor’s extends credit to its Mayor’s customers under its own revolving charge plan with up to three-year payment terms. Finance charges are generally currently assessed on customers’ balances at a rate of 1.5% per month. Since the interest rate is fixed at the time of sale, market interest rate changes would not impact Mayor’s finance charge income.

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Foreign Currency Risk
      Mayor’s is party to a Management Consulting Services Agreement with Regaluxe Investment Sarl which is based in U.S. currency. The management agreement contains a provision that requires the parties to reevaluate the fees and make adjustments to the fees as they deem necessary should the U.S. to Euro exchange rate increase to and remain above $1.3U.S./1 Euro or decrease to and remain below $1U.S./1 Euro for 15 consecutive business days. Pursuant to such provision, the corporate governance committee of Mayor’s approved adjustments in the management fee of an additional aggregate of $2,618 for fiscal 2004. There can be no assurance that the exchange rate will remain at or below $1.3U.S./1 Euro; and therefore, Mayor’s may be required to further reevaluate the management fee in the future. Based on the scale used for the fiscal 2004 adjustments, for each 10% increase in the exchange rate above $1.3U.S./1 Euro or 10% decrease in the exchange rate below $1U.S./1 Euro, the management fee would be adjusted by approximately $4,200.
Critical Accounting Policies and Estimates
      The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires Mayor’s to make estimates and assumptions about future events and their impact on amounts reported in the financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results may differ from those estimates. These estimates and assumptions are evaluated on an on-going basis and are based on historical experience and on various factors that are believed to be reasonable.
      Mayor’s accounting policies are more fully discussed in Note C to the consolidated financial statements contained elsewhere in this proxy statement/ prospectus. Mayor’s has identified certain critical accounting policies as noted below.
      Reserve for inventory shrink and slow moving inventory. The reserve for inventory shrink is estimated for the period from the last physical inventory date to the end of the reporting period on a store by store basis and at Mayor’s distribution center. Such estimates are based on experience and the shrinkage results from the last physical inventory. The shrinkage rate from the most recent physical inventory, in combination with historical experience, is the basis for providing a shrink reserve.
      Mayor’s writes down its inventory for estimated slow moving inventory equal to the difference between the cost of inventory and the estimated market value based on assumptions about future demand and market conditions. If actual market conditions are less favorable than those projected by management, additional inventory write-downs may be required.
      Allowance for doubtful accounts. Mayor’s maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. If the financial condition of Mayor’s customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.
      Long-lived Assets. Long-lived assets held and used by Mayor’s are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. Measurement of an impairment loss for such long-lived assets would be based on the fair value of the asset. Long-lived assets to be disposed of are reported at the lower of the carrying amount or fair value less cost to sell.
      Revenue Recognition. Sales are recognized at the point of sale when merchandise is taken by or shipped to a customer. Shipping and handling fees billed to customers are included in net sales. Revenues from gift certificate sales and store credits are recognized upon redemption. Sales of consignment merchandise are recognized at such time as the merchandise is sold and recorded on a gross basis in accordance with Emerging Issues Task Force (“EITF”) 99-19 because Mayor’s is the primary obligor of the transaction, has general latitude on setting the price, has discretion as to the suppliers, is involved in the selection of the product and has inventory loss risk. Sales are reported net of returns. Mayor’s generally gives its customers the right to return merchandise purchased by them within 30 days for jewelry and 10 days for timepieces and records an accrual at the time of sale for the effect of the estimated returns.

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Contractual Commitments
      The following summarizes Mayor’s contractual obligations at March 26, 2005:
                                         
    Payments Due by            
    Period            
                 
        Less Than           More Than
    Total   1 Year   1-3 Years   3-5 Years   5 Years
                     
    (In thousands)
Long-term debt
  $ 12,668     $     $ 12,668     $     $  
Credit facility
    33,501             33,501              
Capital leases
    312       102       201       9        
Fixed rate interest payments — term loan (12.75%)
    2,243       1,615       628              
Employment Agreements
    2,225       1,018       1,207              
Operating leases(1)
    41,717       7,102       11,664       9,816       13,135  
                               
    $ 92,666     $ 9,837     $ 59,869     $ 9,825     $ 13,135  
                               
 
(1)  The operating lease obligations do not include insurance, taxes and common area maintenance (CAM) charges to which Mayor’s is obligated. CAM charges were $1.5 million for fiscal 2004.
Leases
      Lessor incentive amounts on operating leases are deferred and amortized as a reduction of rent expense over the term of the lease. Rent expense is recorded on a straight-line basis, which takes into effect any rent escalations, rent holidays and fixturing periods. Lease terms are from the inception of the fixturing period until the end of the initial term and exclude renewal periods.
      Leasehold improvements are capitalized and typically include fixturing and store renovations. Amortization of leasehold improvements is based on the date the asset was placed in service over the lesser of the economic life of the leasehold improvement and the initial lease term.
Newly Issued Accounting Standards
      In December 2004, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 123(R) “Share-Based Payment” which addresses the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for (a) equity instruments of the enterprise or (b) liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. SFAS No. 123(R) requires an entity to recognize the grant-date fair-value of stock options and other equity-based compensation issued to employees in the income statement. SFAS No. 123(R) generally requires that an entity account for those transactions using the fair-value-based method, and eliminates an entity’s ability to account for share-based compensation transactions using the intrinsic value method of accounting in APB Opinion No. 25, “Accounting for Stock Issued to Employees,” which was permitted under SFAS No. 123, as originally issued. SFAS No. 123(R) is effective for Mayor’s for the first quarter of fiscal 2006 which ends on June 24, 2006. The impact of the adoption of SFAS No. 123(R) on the financial position or results of operations of Mayor’s has not yet been determined.
      In November 2004, the FASB issued SFAS No. 151, “Inventory Costs,” to amend the guidance in Chapter 4, “Inventory Pricing,” of FASB Accounting Research Bulletin No. 43, “Restatement and Revision of Accounting Research Bulletins.” SFAS No. 151 clarifies the accounting for abnormal amounts of idle facility expense, freight, handling costs, and wasted material (spoilage). The Statement requires that those items be recognized as current-period charges. Additionally, SFAS No. 151 requires that allocation of fixed production overheads to the costs of conversion be based on the normal capacity of the production facilities. SFAS No. 151 is effective for fiscal years beginning after June 15, 2005. The adoption of SFAS No. 151 is not expected to have a material effect on the financial position or results of operations of Mayor’s.

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      In December 2004, the FASB issued SFAS No. 153, “Exchanges of Non-Monetary Assets — an Amendment of APB Opinion No. 29,” to address the accounting for non-monetary exchanges of productive assets. SFAS No. 153 amends APB No. 29, “Accounting for Non-monetary Exchanges,” which established a narrow exception for non-monetary exchanges of similar productive assets from fair value measurement. SFAS No. 153 eliminates that exception and replaces it with an exception for exchanges that do not have commercial substance. Under SFAS No. 153 non-monetary exchanges are required to be accounted for at fair value, recognizing any gains or losses, if the fair value is determinable within reasonable limits and the transaction has commercial substance. It specifies that a non-monetary exchange has commercial substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. SFAS No. 153 is effective prospectively for non-monetary asset exchange transactions in fiscal periods beginning after June 15, 2005. The adoption of SFAS No. 153 is not expected to have a material effect on the financial position or results of operations of Mayor’s.
      In March 2005, the FASB issued Interpretation No. 47 (“FIN 47”), “Accounting for Conditional Asset Retirement Obligation” to clarify that an entity must recognize a liability for the fair value of a conditional asset retirement obligation when incurred if the liability’s fair value can be reasonably estimated. FIN 47 also defines when an entity would have sufficient information to reasonably estimate the fair value of an asset retirement obligation. FIN 47 is effective no later than the end of fiscal years ending after December 15, 2005. Retrospective application of interim financial information is permitted but is not required. Early adoption of this Interpretation is encouraged. Mayor’s is evaluating the impact the adoption of FIN 47 would have on the financial position and result of operations of Mayor’s.

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DESCRIPTION OF MAYOR’S BUSINESS
General
      Mayor’s Jewelers, Inc. is a premier luxury jeweler of fine quality jewelry, watches and giftware founded in 1910. Mayor’s is a Delaware corporation incorporated in 1983 and as of March 26, 2005, operated 28 stores in South and Central Florida and metropolitan Atlanta, Georgia. Mayor’s has a long-established reputation in its core market areas as a premier luxury jeweler offering fine quality merchandise in an elegant environment conducive to the purchase of luxury items. As a premier luxury jeweler, Mayor’s does not sell “costume” or gold filled jewelry; rather, all of its jewelry products are constructed of 18 karat gold, platinum, or sterling silver, with or without precious gemstones, with significant emphasis on quality craftsmanship and design.
      Mayor’s distinguishes itself from most of its competitors by offering a larger selection of distinctive higher quality merchandise at many different price points, and by placing substantial emphasis on professionalism and training of its sales force. Mayor’s designs, develops, manufactures and procures distinctive merchandise directly from manufacturers, diamond cutters and other suppliers throughout the world, enabling Mayor’s to sell distinctive high quality merchandise often not available from other jewelers in its markets. Additionally, because of its strong relationships with its vendors, Mayor’s is able to secure exclusivity of certain products on a temporary and permanent basis. Management believes it has one of the best-trained staff of sales professionals in the industry as a result of Mayor’s emphasis on classroom training, in-store training and participation in industry-recognized educational programs.
      Mayor’s corporate headquarters are located at 14051 N.W. 14th Street, Suite 200, Sunrise, Florida 33323, and Mayor’s telephone number is (954) 846-8000. Mayor’s entered into a fifteen year lease agreement for a new corporate headquarters located in Tamarac, Florida to commence on the later of the completion date or August 1, 2005.
Products
      Mayor’s offers a large selection of distinctive high quality merchandise at many different price points. This merchandise includes designer jewelry, diamond, gemstone, and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, broaches, charms, baby jewelry, timepieces and giftware. Mayor’s has embarked on a strategic program of increasing the array of private label offerings to its customers primarily through bridal, diamond and other fine jewelry as well as gold and sterling silver jewelry to leverage the brand loyalty in its markets and to differentiate its products with unique and exclusive designs. In addition, Mayor’s is able to offer the finest brand name Swiss timepieces that are often not available from other jewelers in its markets. Mayor’s also carries an exclusive collection of high quality bridal jewelry, fine jewelry and watches manufactured by Birks.
      All of Mayor’s jewelry products are constructed of 18-karat gold, platinum, or sterling silver with significant emphasis on quality craftsmanship and unique design. Mayor’s carries a large selection of brand name watches, including watches made by Rolex, Cartier, Patek Philippe, Jaeger Le Coultre, Baume & Mercier, Breitling, Tag Heuer, Omega, Charriol, Corum, Rado, Chopard, Locman and Raymond Weil. Mayor’s designer jewelry offerings includes jewelry made by David Yurman, Aaron Basha, Charriol, Roberto Coin and DiModolo and a variety of high quality giftware, including writing instruments, accessories and giftware made by Correia, Mont Blanc, Cartier and Cristalleries Royales de Champagne. In addition, Mayor’s has an assortment of fine jewelry designed by its signature designers: Esty, Michele della Valle and Toni Cavelti.
      During fiscal 2004, product category sales as a percentage of net sales were as follows: watches — 53%; fine jewelry — 40%; other — 7%. The Rolex brand, which is included in watch sales, accounted for approximately 38% of Mayor’s total net sales. In fiscal 2004, Mayor’s purchased merchandise for sale in Mayor’s stores from over 200 suppliers. Many of these suppliers have long-standing relationships with Mayor’s.

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Product Development and Sourcing
      One of Mayor’s key strategies is to design, develop, source and manufacture as much of its product as possible in order to increase the unique and exclusive items offered by Mayor’s. Mayor’s staff of category managers and Birks’ gemstone acquisition team on behalf of Mayor’s, procure distinctive high quality merchandise directly from manufacturers, diamond cutters, and other suppliers worldwide, enabling Mayor’s to sell fine quality merchandise often not available from other jewelers in its markets. Mayor’s and Birks’ gemstone acquisition teams, product sourcing teams and category managers specialize in sourcing merchandise in categories such as diamonds, precious gemstones, pearls, watches, gold jewelry, and giftware. Retail and merchandising personnel frequently visit both Mayor’s and competitors’ stores to compare value, selection, and service, as well as to observe client reaction to merchandise selection and determine future needs and trends.
Watches
      Mayor’s purchases watches from a number of leading manufacturers and suppliers. During fiscal 2004, merchandise supplied by Rolex, Mayor’s largest supplier, accounted for approximately 38% of Mayor’s total net sales. Certain brand name watch manufacturers, including Rolex, have distribution agreements with Mayor’s that provide, among other things, for specific sales locations, yearly renewal terms, and early termination provisions at the manufacturer’s discretion.
Diamond, Gemstone, Pearl and Precious Metal Jewelry
      During fiscal 2004, revenues from sales of diamond, gemstone, pearl and precious metal jewelry represented approximately 40% of Mayor’s total net sales. Whenever possible, Mayor’s, directly and through the Birks’ gemstone acquisition team, purchases unset diamonds, gemstones and precious metal jewelry directly from cutters in international markets, such as Antwerp, Bangkok and Tel Aviv, gold jewelry from Italy, and pearls from suppliers in Japan and Canada. These diamonds and other gemstones are frequently furnished to Mayor’s and Birks’ in-house jewelry studios, as well as independent jewelers and goldsmiths for setting, polishing and finishing pursuant to Mayor’s instructions in order to deliver a distinctive high quality finished product at the best possible value.
Other Products
      In fiscal 2004, Mayor’s also purchased estate timepieces and giftware and offered jewelry and watch repair services which comprised approximately 7% of net sales.
Availability of Products
      Although purchases of several critical raw materials, notably gold and gemstones, are made from a relatively limited number of sources, Mayor’s believes that there are numerous alternative sources for all raw materials used in the manufacture of its finished jewelry, and that the failure of any principal supplier would not have a material adverse effect on operations. Any material changes in foreign or domestic laws and policies affecting international trade may have a material adverse effect on the availability of the diamonds, other gemstones, precious metals and non-jewelry products purchased by Mayor’s.
      Mayor’s competes with other jewelry retailers for access to vendors that will provide it with the quality and quantity of merchandise necessary to operate its business. Mayor’s relationships with its primary suppliers, including its relationship with Rolex, are generally not pursuant to long-term agreements. Although Mayor’s believes that alternative sources of supply are available, the abrupt loss of any of its vendors, especially Rolex, or a decline in the quality or quantity of merchandise supplied by its vendors could cause significant disruption in its business. If Rolex terminated its distribution agreement with Mayor’s, it would have a material adverse effect on Mayor’s business, financial condition and operating results. Management believes that its relationships with its vendors are good.

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Changing Prices and Availability
      Changes in foreign or domestic laws and policies affecting international trade may also have an adverse effect on the price of diamonds, gemstones and precious metals required by Mayor’s. Because substantially all of Mayor’s purchase transactions are denominated in U.S. dollars, Mayor’s currently does not engage in any hedging activities in foreign currencies. Mayor’s does not speculate in gems or precious metals or engage in any hedging activity with respect to possible fluctuations in the prices of these items, since historically Mayor’s has been able to make compensatory adjustments in its retail prices as material fluctuations in the price of supplies have occurred. If such fluctuations should be unusually large, rapid or prolonged, there is no assurance that the necessary adjustments could be made quickly enough to prevent Mayor’s from being adversely affected and Mayor’s may choose to hedge its purchase requirements to minimize the potential impact.
Seasonality
      Mayor’s jewelry business is highly seasonal, with the third fiscal quarter (which includes the holiday shopping season) historically contributing significantly higher sales than any other quarter during the year. Approximately 40% of Mayor’s fiscal 2004 net sales were made during the third fiscal quarter.
Manufacturing and Repair
      In addition to Mayor’s purchasing finished jewelry and the subcontracting of certain fabrication activities to others, Mayor’s also has a jewelry design studio and manufacturing and repair facility located in its corporate head office facility. In keeping with Mayor’s identity as a full-service premier luxury jeweler, this studio and workshop offers custom designed jewelry in response to clients’ special requests and manufactures jewelry for retail sale when it is economical to do so. Mayor’s also provides jewelry and watch refurbishment and repair services, which are performed in many of Mayor’s stores or at the Mayor’s centralized repair facility at its corporate head office. In addition to repair work, jewelers will perform other work, including ring sizing on new purchases and repairs covered under warranty.
Retail Operations, Merchandising and Marketing
General
      Mayor’s distinguishes itself from most of its competitors by offering an important selection of distinctive higher quality merchandise at a wide range of price points. Mayor’s keeps the majority of its inventory on display in its stores rather than at its distribution facility. Although each store stocks a representative array of jewelry, watches, giftware and other accessories, certain inventory is tailored to meet local tastes and historical merchandise sales patterns of the individual store.
      Mayor’s believes that the elegant ambiance of its stores and distinctive high quality merchandise displays play an important role in providing an atmosphere for encouraging sales. Mayor’s pays careful attention to detail in the design and layout of each of its stores, particularly lighting, colors, choice of materials and placement of display cases. Mayor’s also places substantial emphasis on its window displays as a means of attracting walk-in traffic and reinforcing its distinctive image. Mayor’s Visual Display department designs and creates window and store merchandise case displays for all of its stores. Window displays are frequently changed to provide variety and to reflect seasonal events such as Christmas, Valentine’s Day and Mother’s Day.
Personnel and Training
      Mayor’s places substantial emphasis on the professionalism of its sales force to maintain its position as a leading luxury jeweler. Mayor’s strives to hire only highly motivated, professional and client-oriented individuals. All new sales professionals attend a course where they are trained in technical areas of the jewelry business, specific service techniques and Mayor’s commitment to client service. In general, Mayor’s trains its sales associates to establish a personal rapport and relationship with each client, to identify client preferences with respect to both product and price range, and to successfully establish a relationship and

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ultimately conclude a sale and acquire a client for life. Management believes that attentive personal service and knowledgeable sales professionals are key components to Mayor’s success.
      As part of Mayor’s commitment to training, Mayor’s established “Mayor’s University,” a formalized system of in-house training with a primary focus on client service that involves extensive classroom training, the use of detailed operational manuals, in-store mentorship programs and product knowledge testing. In order to retain their employment with Mayor’s, all attendees must perform satisfactorily on written tests and quizzes that are administered during the training program and perform to a high level of standards. In addition, Mayor’s conducts in-house training seminars on a periodic basis and administers training modules with audits to (i) enhance the quality and professionalism of all sales professionals, (ii) measure the level of knowledge of each sales professional, and (iii) identify needs for additional training. Mayor’s also provides store management with more extensive management and client service training that emphasizes leadership skills, general management skills, “on-the-job” coaching and training instruction techniques.
Advertising and Promotion
      The intent of Mayor’s marketing department is to build upon its well-established reputation in its core markets and strengthen its position in areas that it entered more recently. In an effort to be recognized as the leading luxury jewelry brand in the Southeastern United States, all communication positions Mayor’s as a premier luxury jeweler offering high quality merchandise in an elegant, sophisticated environment conducive to the purchase of luxury items. Mayor’s stresses its role as a fashion leader that aims to deliver a total shopping experience that is as memorable as its merchandise. Mayor’s marketing efforts, which consist of advertising, direct mailings, special events, media relations/public relations, community relations, distinctive store design and elegant displays, are shaped in large part by Mayor’s brand positioning strategy as well as demographic and consumer trends affecting the jewelry industry, luxury retailing and Mayor’s itself.
      Mayor’s advertisements are designed to communicate Mayor’s image as a full-service premier luxury jewelry brand, including its unique and exclusive product design and product selection, its excellence in customer service and the total Mayor’s brand experience. In addition, advertisements frequently associate Mayor’s with internationally recognized brand names such as Rolex, Cartier and Patek Philippe. Advertising and promotions for all stores are developed by Mayor’s personnel at its headquarters in conjunction with outside creative resources.
Credit Operations
      Sales under the Mayor’s proprietary credit card administered by Wells Fargo, which are made without recourse to Mayor’s, and the private label credit card administered internally, both accounted for approximately 27% of Mayor’s net sales during fiscal 2004. Mayor’s credit programs are intended to complement its overall merchandising and sales strategy by encouraging larger and more frequent sales to a loyal client base.
      Under both Plans, Wells Fargo and Mayor’s extend credit solely to qualified Mayor’s clients. Qualified clients currently may select from four financing plans: the 10 Month Interest Free Plan, the 5 Month Interest Free Plan, a 30 month plan with a reduced interest rate and a revolving plan with interest. Finance charges, which are subject to a rate ceiling imposed by state law, are currently assessed on the average daily balance method at a rate of 1.5% per month, unless otherwise controlled by state law.
      Mayor’s private label credit card is administered internally at Mayor’s corporate office. The credit staff makes all credit decisions; sales personnel or store managers are not authorized to grant credit. Mayor’s has developed a detailed creditworthiness analysis on which it bases its credit decisions. Mayor’s custom-designed, computerized accounts receivable systems provide credit personnel with on-line decision making information, including new account processing, credit authorizations and client inquiries.
      Mayor’s has an Accounts Receivable Management Department, which manages collections from current accounts and also manages delinquent accounts. Representatives are trained on advanced account management techniques and programs, which have been developed in-house by the credit organization. Early stage

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delinquencies are handled with an approach to client goodwill. If an account continues to progress in delinquency, more assertive action is taken. Ultimately, if a delinquent account cannot be collected in-house, outside legal action is undertaken.
      All clients may also take advantage of Mayor’s layaway plan, which allows them to set aside and pay for items over a limited period of time with no interest charges.
Financial Information
      Mayor’s business is not divided into operating segments and Mayor’s does not have any significant revenues derived from operations outside of the United States or any significant assets located outside the United States. For detailed financial information relating to Mayor’s financial condition and operations, please refer to “Mayor’s Management’s Discussion and Analysis of Financial Condition and Results of Operations” and its consolidated financial statements and related notes included elsewhere within this proxy statement/ prospectus.
Distribution
      Mayor’s retail locations receive the majority of their merchandise directly from Mayor’s distribution warehouse located in Sunrise, Florida. Merchandise is shipped from the distribution warehouse utilizing various air and ground carriers. Presently, a small portion of merchandise is delivered directly to the retail locations from suppliers. Mayor’s transfers merchandise between retail locations to balance inventory levels and to fulfill client requests.
Competition
      The retailing industry is highly competitive and particularly subject to the level of discretionary consumer income and the subsequent impact on the type and value of goods purchased. Mayor’s competitors include foreign and domestic guild and premier luxury jewelers, specialty stores, national and regional jewelry chains, department stores and, to a lesser extent, catalog showrooms, discounters, direct mail suppliers, televised home shopping networks, and jewelry retailers who make sales through Internet sites, some of whom have greater financial resources than Mayor’s. Mayor’s believes that competition in its markets is based primarily on trust, quality craftsmanship, product design and exclusivity, product selection, service excellence, including after sales service, and, to a certain extent, price. With the consolidation of the retail industry that is occurring, Mayor’s believes that competition with other general and specialty retailers and discounters will continue to increase. The success of Mayor’s will depend on various factors, including general economic and business conditions affecting consumer spending, the performance of Mayor’s retail operations, the acceptance by consumers of Mayor’s merchandising and marketing programs, store locations and the ability of Mayor’s to properly staff and manage its stores. Please refer to “Mayor’s Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained elsewhere within this proxy statement/ prospectus for additional discussion.
Regulation
      Mayor’s generally utilizes the services of independent customs agents to comply with U.S. customs laws in connection with its purchases of gold, diamond and other jewelry merchandise from foreign sources.
      Mayor’s operations are affected by numerous federal and state laws that impose disclosure and other requirements upon the origination, servicing and enforcement of credit accounts and limitations on the maximum amount of finance charges that may be charged by a credit provider. In addition to Mayor’s proprietary private label credit cards, credit to Mayor’s clients is primarily through bank cards such as American Express®, Visa®, MasterCard® and Discover®, without recourse to Mayor’s based upon a client’s failure to pay. Any change in the regulation of credit that would materially limit the availability of credit to Mayor’s traditional customer base could adversely affect Mayor’s results of operations and financial condition.

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Trademarks
      The designations Mayors tm and the Mayor’s logo are the principal trademarks of Mayor’s. Mayor’s maintains a program to protect its trademarks and will institute legal action where necessary to prevent others either from registering or using marks, which are considered to create a likelihood of confusion with Mayor’s.
Employees
      As of July 26, 2005, Mayor’s employed 398 persons on a full-time basis, including 277 in the sales function, primarily in the Mayor’s stores, 17 in inventory and distribution and 104 in administrative and support functions. None of its employees are governed by a collective bargaining agreement. Mayor’s believes that its relations with its employees are good, and Mayor’s intends to continue to place an emphasis on employee communication and involvement.
Related Party Transactions
      On August 20, 2002, Mayor’s closed on a $15.05 million gross equity investment transaction with Birks. Mayor’s incurred expenses related to the raising of the capital of approximately $1.5 million, which was netted against the proceeds in stockholders’ equity. As consideration for the investment, Birks received 15,050 shares of Series A Convertible Preferred Stock, referred to as the Series A Preferred, a newly formed class of stock that was initially convertible into 50,166,667 shares of Mayor’s common stock. The conversion ratio of the Series A Preferred to common stock is subject to certain anti-dilution provisions. Birks also received warrants that were exercisable for 12,424,596 shares of Mayor’s common stock at $0.30 per share, 12,424,596 shares of Mayor’s common stock at $0.35 per share and 12,424,595 shares of Mayor’s common stock at $0.40 per share. The warrants also contain certain anti-dilution provisions which upon the occurrence of certain events can increase the number of warrants and decrease the exercise price. The preferred stock and warrants were issued by Mayor’s without being registered, relying on an exemption under 4(2) of the Securities Act of 1933, as amended. Birks had entered into an Amended and Restated Registration Rights Agreement with Mayor’s, whereby Birks has the right to require Mayor’s, on a best efforts basis, to register all of the shares underlying the above-described securities issued to Birks.
      The proceeds of $15.05 million were assigned to the Series A Preferred and warrants based on their relative fair values pursuant to Emerging Issues Task Force, EITF, 00-27 Application of Issue No. 98-5 to Certain Convertible Instruments in the amount of $11.51 million and $3.54 million, respectively. The fair value assigned to the warrants represents a discount on the Series A Preferred that is treated as a non-cash dividend to Birks. Furthermore, the value of the common stock that the Series A Preferred were convertible into at the date of the investment was $15.05 million which creates a $3.54 million beneficial conversion feature for the Series A Preferred, as a result of the fair value assigned to the Series A Preferred of $11.51 million, and results in an additional non-cash dividend to Birks at the time of the investment since the Series A Preferred are convertible immediately. The dividends have a neutral effect on Mayor’s total stockholders’ equity; however they increase the net loss attributed to common stockholders for the year ended March 29, 2003.
      On November 1, 2002 and March 14, 2003, Birks granted rights to receive 4,250,000 and 500,000, respectively, of its warrants to certain current or former employees of Birks or its affiliates, who were, or later became employees of or provided services to Mayor’s. The rights to receive these warrants are contingent upon fulfillment of certain time based employment vesting requirements. The exercise price of the assigned warrants was $0.29 per share, after certain anti-dilution adjustments. The granted warrants are subject Mayor’s to variable accounting rules due to their cashless exercise feature and vesting schedule which requires compensation expense (credit) calculated as the increase or decrease in intrinsic value of the vested warrants, based on the change in market value of the underlying stock. Non-cash compensation (credit) expense for the years ended March 26, 2005, March 27, 2004 and March 29, 2003 related to these warrants was approximately ($32,000), $867,000 and $0, respectively. As of March 26, 2005, the number of warrants increased to 4,776,899, all of which were vested, and the exercise price was $0.29 as a result of the

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anti-dilution provisions contained in the warrant agreements. On May 26, 2005, Mayor’s purchased 501,348 of these warrants from one of the holders for $150,000, the estimated fair value.
      On November 6, 2003, Birks exercised 32,523,787 of the warrants on a cashless basis based on an average market price of $0.766, as defined in the warrant agreements. The cashless feature of exercise resulted in the issuance of 17,352,997 shares of Mayor’s common stock and the forfeiture of 15,170,790 warrants. Birks had 288,517, 306,317 and 306,317 warrants exercisable at $0.29, $0.34 and $0.39, respectively, including adjustments for the anti-dilution provisions as of March 26, 2005. A non-cash dividend of approximately $83,000 was recognized in the year ended March 29, 2003 related to the value of the additional warrants granted to Birks as a result of the anti-dilution provisions. The value of additional warrants granted to Birks pursuant to the anti-dilution provisions with a corresponding increase in additional paid-in capital. The anti-dilution provisions provide for the increase in the number of warrants issued to Birks and have potential to decrease the exercise price and are triggered each time Mayor’s issues common stock, options or other convertible securities. The value of additional warrants granted to Birks pursuant to the anti-diluation provisions for the years ended March 26, 2005 and March 27, 2004, was insignificant.
      On June 15, 2004, Birks sold 500,000 and 250,000 shares of Mayor’s common stock to one of Mayor’s directors and a consultant to Birks, who later became an employee of Birks, respectively, for $0.50 per share in a private placement sale. The sale of the 750,000 shares of Mayor’s common stock resulted in non-cash compensation expense of $135,000 recorded by Mayor’s which represented the difference between the market value of the stock and the selling price at the date of the sale, which is included in selling, general and administrative expense in the fiscal 2004 Consolidated Condensed Statement of Operations. On March 22, 2004, Birks sold 1,000,000 shares of Mayor’s common stock at $0.50 per share in a private placement sale to the spouse of one of Mayor’s directors. The sale of stock resulted in non-cash compensation expense of $200,000 recorded by Mayor’s, which represented the difference between the market value of the stock and the selling price at the date of the sale, which is included in selling, general and administrative expense in the fiscal 2003 Consolidated Statement of Operations.
      Mayor’s Certificate of Designation for the Series A Preferred provided that the holders of the preferred stock were entitled to receive dividends on each share of preferred stock at a rate per annum of $95 per share which equates to approximately $1.4 million annually, a 9.5% yield on the $15,050,000 investment. The certificate of designation called for the dividends to remain unpaid until January 15, 2005 for dividends cumulated through October 14, 2004; thereafter, all dividends, including cumulative but unpaid, were to be payable quarterly in arrears on each January 15, April 15, July 15 and October 15 of each year, commencing on January 15, 2005 if declared by the board of directors. The certificate of designation further provided that the Series A Preferred had a liquidation value of $1,000 per share.
      The certificate of designation also provided that Birks had the right to elect a percentage of the total authorized directors of Mayor’s, rounded to the next highest whole number, corresponding to the percentage of common stock that would be held by Birks on the record date of such election as if Birks had converted all of the Series A Preferred then outstanding into common stock. Currently, Birks has the right to elect seven of the nine members of Mayor’s board of directors.
      In January 2004, Birks asked Mayor’s to consider paying an early payment of the cumulative dividends earned by Birks on the Series A Preferred, which approximated $2,185,755 through February 28, 2004. Also, in January 2004, Mayor’s formed a committee of independent directors of its board to evaluate Birks’ request. The committee retained an investment-banking firm, Capitalink, L.C. to perform certain analyses of the structure of the proposed transaction.
      Mayor’s determined that in order to effectuate the payment of an early dividend it would have to issue a new series of preferred stock to Birks in exchange for its shares of Series A Preferred. Mayor’s also determined that it would have to borrow funds from Back Bay Capital Funding LLC to pay the dividend, on the newly created series of preferred stock. After extensive discussions, negotiations, deliberations, and considerations, the committee unanimously recommended to the Board that it was in the best interests of Mayor’s to approve the exchange, the payment of the dividend and the loan. On February 20, 2004, Mayor’s board of directors unanimously (with the exception of Thomas Andruskevich and Filippo Recami, who

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abstained from voting, and Dr. Lorenzo Rossi di Montelera, who was unavailable to attend the board meeting) approved the transactions.
      On February 20, 2004, Mayor’s issued a newly created Series A-1 Convertible Preferred Stock to Birks in exchange for its shares of Series A Preferred. The Mayor’s preferred stock is substantially the same as the Series A Preferred, with the exception of certain changes primarily to the provisions regarding the payment of dividends, future dividend rates, and the conversion rate. Mayor’s entered into an Exchange Agreement with Birks whereby each share of Series A Preferred was exchanged for one share of Mayor’s preferred stock. As of March 26, 2005, the Mayor’s preferred stock was convertible into 51,499,525 shares of Mayor’s common stock which amount includes adjustments for the anti-dilution provision of the Mayor’s preferred stock. The anti-dilution provisions provide for the increase in the conversion ratio into common stock and are triggered each time Mayor’s issues common stock, options or other convertible securities. A non-cash dividend to Birks of approximately $358,000 was recognized in the year ended March 29, 2003 related to the value of the increase in the conversion ratio of Mayor’s preferred stock into Mayor’s common stock as a result of the anti-dilution provisions with a corresponding increase in additional paid-in capital. The value of the increase in the conversion ratio for the year ended March 27, 2004 was immaterial. The value of the increase in the conversion ratio for the year ended March 26, 2005 was approximately $17,000. Upon conversion of the preferred shares, Birks would own approximately 75.8% of the then outstanding Mayor’s common stock.
      In connection with the exchange for the Mayor’s preferred stock, Birks agreed to (a) reimburse Mayor’s in full for all transaction expenses, (b) reduce the dividend rate from $95 per share to $80 per share per annum, resulting in a savings in cumulative dividends of approximately $225,750 annually; and (c) waive the dividend on the Mayor’s preferred stock for approximately one year. Capitalink advised the committee that this waiver of one year of dividends equated to a net savings to Mayor’s of approximately $920,000, net of interest on the loan of approximately $280,000. Additionally, if Birks decided to convert its Mayor’s preferred stock into Mayor’s common stock before February 28, 2005, the conversion rate would have decreased so that Mayor’s received the value of the waived dividend, on a pro rata basis. Although Mayor’s has no right to redeem the Mayor’s preferred stock, in the event that Mayor’s were deemed to acquire any shares of its preferred stock in a business combination or other transaction, then Birks will pay Mayor’s a cash payment equal to the pro rata value of the waived dividend.
      On June 17, 2005, the board of directors declared and approved a dividend payment to Birks of $150,500, which cumulated from March 1, 2005 through April 15, 2005.
      In connection with the transactions, Mayor’s received an opinion of Delaware counsel that the declaration and payment of the dividend would not contravene Section 170 of the Delaware General Corporation Law, and an opinion from Capitalink that the transactions were fair, from a financial point of view, to the minority stockholders of Mayor’s. Mayor’s also received various other analyses from Capitalink.
      On February 20, 2004, Mayor’s evidenced the loan by entering into that certain Third Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of February 20, 2004, by and among Fleet Retail Group Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, the domestic subsidiaries of Mayor’s and Mayor’s. The amended credit agreement provided for, among other things, effectively increasing the term loan by $2 million; modifying the calculation of the credit facilities borrowing formula so as to fully permit the payment of the dividend without negatively impacting the availability of borrowings under Mayor’s credit facility or otherwise creating a material adverse effect on Mayor’s liquidity; and adjusting the borrowing base to provide for the inclusion of Mayor’s accounts receivable, up to a maximum of $3 million.
      Mayor’s Chief Executive Officer, Interim Chief Financial Officer, Group VP-Finance, Chief Marketing Officer, Group VP-Supply Chain Operations, Group VP-Retail Store Operations, Group VP-Category Management, Group VP-Strategy and Business Integration, Group Creative Director and other members of Mayor’s management serve in similar capacities for Birks. In addition, Thomas A. Andruskevich, Chairman of the Mayor’s board of directors, and its President, and Chief Executive Officer, and Filippo Recami, a Director of Mayor’s, serve as Directors of Birks.

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      As part of Birks investment in 2002, Mayor’s entered into a Manufacturing and Sale Agreement and a Management Expense Reimbursement Agreement with Birks effective August 20, 2002. The Manufacturing and Sale Agreement allows for the purchase of merchandise from Birks at market prices in accordance with a purchase plan, which is pre-approved annually by the corporate governance committee of the board of directors of Mayor’s. The Management Expense Reimbursement Agreement allows for Mayor’s to acquire certain management services from Birks, at its cost, in accordance with a project schedule, which is pre-approved annually by the corporate governance committee of the board of directors. At the end of each quarter, the corporate governance committee reviews and approves all purchases and expense reimbursement transactions. The terms of these agreements are one year and automatically renew. Mayor’s can sell merchandise and provide management services to Birks under terms similar to those in the agreements.
      In fiscal 2004, fiscal 2003 and fiscal 2002, Mayor’s (charged) incurred approximately ($204,000), $82,000 and $234,000, respectively, of net costs (to) from Birks related to advisory, management and corporate services pursuant to the Management Expense Reimbursement Agreement. Included in selling, general and administrative expenses in fiscal 2002 is $390,000 of amounts paid to Birks for merchandising and other consulting services prior to the equity investment transaction. Also, during fiscal 2004, fiscal 2003 and fiscal 2002, Mayor’s purchased approximately $8,966,000, $599,000 and $407,000, respectively, of merchandise from Birks and Birks purchased approximately $9,000, $56,000 and $109,000, respectively, of merchandise from Mayor’s pursuant to the Manufacturing and Sale Agreement. As of March 26, 2005, Mayor’s owed Birks $389,000 related to purchases of inventory, advisory, management and corporate services and for expenses paid by Birks on behalf of Mayor’s. Mayor’s also purchased $28,000 and $108,000, respectively, of merchandise from Cristalleries Royales de Champagne, a company controlled by the majority owners of Birks until June 18, 2004, during fiscal 2003 and fiscal 2002, respectively.
      Effective May 1, 2005, Mayor’s renewed for an additional year, its Management Consulting Services Agreement with Regaluxe. Regaluxe is the controlling shareholder of Birks. Regaluxe, in turn, is controlled by Dr. Lorenzo Rossi di Montelera, who had been a director of Mayor’s until his resignation from the board on June 1, 2005. Filippo Recami is the Chief Executive Officer and managing director of Regaluxe and continues to serve as a member of Mayor’s board of directors. The board of directors of Mayor’s waived the provisions of Mayor’s Code of Conduct relating to related party transactions when the board of directors approved Mayor’s entering into the agreement with Regaluxe. Under the agreement, Regaluxe provides advisory, management and corporate services to Mayor’s for $125,000 per calendar quarter plus out of pocket expenses. During fiscal 2004, Mayor’s incurred $528,000 of costs for these services including out of pocket expenses. The agreement may be renewed for additional one-year terms by Mayor’s subject to an annual review and approval by Mayor’s corporate governance committee.
      In September, 2004, Mayor’s received approval from its lenders to make a one time loan to Birks in an amount not to exceed $1,500,000 to assist Birks with the payment of costs and expenses relating to the merger. Such loan will only be made, if at all, upon the earlier to occur of (i) the closing of the merger, or (ii) the prior approval of the corporate governance committee of the board of directors of Mayor’s.
PROPERTIES
      Mayor’s corporate headquarters is currently leased through July 31, 2005, and is located in Sunrise, Florida. Mayor’s entered into a fifteen year lease agreement for a new corporate headquarters located in Tamarac, Florida to commence on the later of the completion date or August 1, 2005.
      As of July 26, 2005, Mayor’s had a total of 28 leased stores, with rent being a fixed minimum base plus, for a majority of the stores, a percentage of the store’s sales volume (subject to certain adjustments) over a specified threshold. Mayor’s lease terms are generally ten years from inception. Lease rental payments

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are also subject to annual increases for tax and maintenance. The following table summarizes all operating store leases:
                         
    Total        
Operating Stores   Square Feet   Expiration   Location
             
Altamonte Mall
    5,782       Jan-2011       Altamonte Springs, FL  
Aventura Mall
    3,447       Jan-2009       N. Miami Beach, FL  
Bell Tower
    4,578       Jan-2012       Fort Myers, FL  
Boca Town Center
    5,878       Jan-2007       Boca Raton, FL  
Brandon Town Center*
    4,110       Jun-2005       Brandon, FL  
Broward Mall
    2,236       Jan-2010       Plantation, FL  
Buckhead
    10,000       Apr-2009       Atlanta, GA  
Citrus Park Town Center
    3,953       Jan-2010       Tampa, FL  
City Place at West Palm Beach
    6,113       Jan-2011       West Palm Beach, FL  
Dadeland Mall
    5,700       Jan-2007       Miami, FL  
The Falls
    1,643       Jan-2009       Miami, FL  
Florida Mall
    5,070       Jan-2010       Orlando, FL  
The Galleria at Fort Lauderdale*
    3,682       Jan-2005       Ft. Lauderdale, FL  
International Plaza
    5,583       Jan-2012       Tampa, FL  
Lenox Square Mall
    4,587       Dec-2005       Atlanta, GA  
Lincoln Road
    4,250       May-2009       Miami Beach, FL  
Mall of Georgia
    3,486       Jan-2010       Buford, GA  
Mall at Millenia
    4,532       Jan-2013       Orlando, FL  
Mall at Wellington Green
    4,001       Jan-2012       Wellington, FL  
Miami International Mall
    3,226       Jan-2006       Miami, FL  
North Point Mall
    4,752       Jan-2012       Alpharetta, GA  
Perimeter Mall
    5,157       Jan-2009       Atlanta, GA  
PGA Commons
    5,197       Apr-2014       Palm Beach Gardens, FL  
Seminole Towne Center
    3,461       Jan-2006       Sanford, FL  
The Shops at Sunset Place
    2,051       Jan-2010       South Miami, FL  
Southgate Plaza
    4,605       Mar-2010       Sarasota, FL  
Treasure Coast Square
    2,506       Jan-2006       Jensen Beach, FL  
Village of Merrick Park
    4,894       Jan-2013       Coral Gables, FL  
 
All financial terms of the lease are completed and Mayor’s is in process of finalizing the business terms of the lease.
LEGAL PROCEEDINGS
      Mayor’s is from time to time involved in litigation incident to the conduct of its business. Although certain litigation of Mayor’s is routine and incidental, and such litigation can result in large monetary awards for compensatory or punitive damages, Mayor’s believes that no litigation that is currently pending involving Mayor’s will have a material adverse effect on Mayor’s financial condition. On December 1, 2004, Mayor’s was notified that the SEC is conducting an informal inquiry regarding Mayor’s. The SEC has requested various documents related to Mayor’s restated financial statements. Although no formal legal proceedings have begun, Mayor’s intends to cooperate fully with the SEC in its inquiry. See “Management’s Discussion and Analysis of the Financial Condition and Results of Operations of Mayor’s — Recent Developments.”

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Changes In And Disagreements With Accountants On Accounting And Financial Disclosure
      On November 6, 2003, the audit committee of Mayor’s board of directors dismissed Deloitte & Touche LLP as its principal accountant. Mayor’s engaged KPMG LLP effective November 6, 2003. Mayor’s board of directors approved the recommendation by the audit committee to change accountants.
      In connection with the audits of Mayor’s financial statements for Mayor’s fiscal 2002 and Mayor’s fiscal 2001, there were no disagreements with Deloitte on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which disagreements if not resovled to Deloitte’s satisfaction would have caused Deloitte to make reference in connection with its opinion to the subject matter of the disagreement. The audit report of Deloitte on the consolidated financial statements of Mayor’s and its subsidiaries as of and for the year ended March 29, 2003, did not contain any adverse opinion or disclaimer of opinion, nor was it qualified or modified as to uncertainty, audit scope, or accounting principles. The audit report of Deloitte on the consolidated financial statements of Mayor’s and its subsidiaries as of and for the year ended February 2, 2002, contained an explanatory paragraph that the financial statements were prepared assuming Mayor’s continued as a going concern and a paragraph describing a change in accounting principles. During Mayor’s fiscal 2002 and Mayor’s fiscal 2001, and the subsequent interim period, there were no reportable events as defined in Item 304(a)(1)(v) of Regulation S-K.
      During Mayor’s fiscal 2002 and Mayor’s fiscal 2001, and the subsequent interim period prior to engaging KPMG, neither Mayor’s nor anyone on its behalf consulted with KPMG regarding the application of accounting principles to a specified transaction, either completed or proposed; or the type of audit opinion that might be rendered on Mayor’s financial statements, and neither a written report nor oral advice was provided to Mayor’s by KPMG that was an important factor considered by Mayor’s in reaching a decision as to any accounting, auditing or financial reporting issue.

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MANAGEMENT OF MAYOR’S
Information Regarding Mayor’s Directors and Executive Officers Upon Consummation of the Merger
      Upon consummation of the merger, the existing directors of Mayor’s will be replaced by the directors of Merger Co., Thomas A. Andruskevich, Gerald Berclaz, Davide Barberis Canonico and Carlo Coda-Nunziante. The existing officers of Mayor’s will remain as officers of Mayor’s immediately following the merger.
Information Regarding Mayor’s Directors and Executive Officers
                             
            Expiration   Preferred
Name   Age   Position   of Term   Stock Director
                 
Thomas A. Andruskevich(1)
    54     Chairman of the board of directors, President and Chief Executive Officer     2006       Yes  
Emily Berlin(2)(3)(4)(5)
    57     Director     2005       Yes  
Elizabeth M. Eveillard(1)(5)
    58     Director     2005       Yes  
Massimo Ferragamo(3)(4)(5)
    47     Director     2007       Yes  
Stephen M. Knopik(2)(4)(5)(6)
    49     Director     2005       No  
Ann Spector Lieff(3)(4)(5)(6)
    53     Director     2007       Yes  
Judith R. MacDonald(2)(5)(6)
    62     Director     2007       No  
Filippo Recami(1)(5)
    54     Director     2006       Yes  
Joseph A. Kiefer, III
    53     Senior Vice President and Chief Operating Officer                
Lawrence Litowitz
    54     Interim Chief Financial Officer and Principal Accounting Officer                
Daisy Chin-Lor
    51     Senior Vice President and Chief Marketing Officer                
Marc Weinstein
    51     Senior Vice President and Chief Administrative Officer                
Michael Rabinovitch(7)
    35     Senior Vice President & Chief Financial Officer                
Carlo Coda-Nunziante(8)
    41     Group Vice President of Strategy and Business Development                
John Orrico
    48     Group Vice President, Supply Chain Operations                
Marco Pasteris
    44     Group Vice President, Finance                
Aida Alvarez
    42     Group Vice President Category Management                
Albert J. Rahm, II
    52     Vice President Retail Store Operations                
Gerald Berclaz(8)
    56     Director                
Davide Barberis Canonico(8)
    39     Director                
 
(1)  Member of the executive committee.
 
(2)  Member of the corporate governance committee, the Chairman of which is Ms. Berlin.
 
(3)  Member of the compensation committee, the Chairman of which is Ms. Lieff.
 
(4)  Member of the nominating committee, the Chairman of which is Mr. Ferragamo.
 
(5)  Will cease to be a director upon consummation of the merger.
 
(6)  Member of the audit committee, the Chairman of which is Mr. Knopik.

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(7)  Effective August 1, 2005.
 
(8)  Will become a director of Mayor’s upon consummation of the merger.
Directors
      Thomas A. Andruskevich , age 54, is Chairman of the board of directors, President and Chief Executive Officer of Mayor’s. Mr. Andruskevich has been President and Chief Executive Officer of Birks since June 1996 and joined the board of directors of Birks in 1999. From 1994 to 1996, he was President and Chief Executive Officer of the clothing retailer Mondi of America. From 1989 to 1994, he was Executive Vice President of International & Trade of Tiffany & Co. and from 1982 to 1989, Mr. Andruskevich served as Senior Vice President and Chief Financial Officer of Tiffany & Co. He also serves on the board of directors of Brazilian Emeralds, Inc. and The Robbins Company. Mr. Andruskevich was elected to Mayor’s board of directors in August 2002.
      Emily Berlin , age 57, has been Executive Vice President and Director of Helm Holdings International since 2001. Based in Miami, Florida, the Helm Group of companies is a diversified privately owned group of approximately 70 companies operating principally in Latin America and the Caribbean. From 1974 to 2000, she was a member of the law firm of Shearman & Sterling, becoming a partner in 1981. She was elected to Mayor’s board of directors in October 2002.
      Elizabeth M. Eveillard , age 58, is an independent consultant with over 30 years of experience in the investment banking industry. During 2000-2003, she was a consultant and Senior Managing Director, Retailing and Apparel Group, Bear, Stearns & Co., Inc. During 1988-2000, she served as Managing Director and Head of the Retailing Group, PaineWebber Incorporated. From 1972 to 1988 she held various positions at Lehman Brothers, including Managing Director in the Merchandising Group. She serves on the boards of the following publicly-held and private companies: Beall’s, Inc.; Too, Inc.; and Retail Ventures, Inc. In addition to her board seat at Beall’s, Inc., she is also a member of that company’s compensation committee. She received a consulting fee of approximately $112,000 from Bear, Stearns & Co., Inc. in connection with Birks’ investment in Mayor’s. She was elected to Mayor’s board of directors in August 2002.
      Massimo Ferragamo , age 47, has been the Chairman of the board of directors of Ferragamo USA, Inc., which is the wholly owned subsidiary of Salvatore Ferragamo Italia. Mr. Ferragamo had held the position of President since 1985 and became Chairman in 2000. Ferragamo USA Inc. imports and distributes Ferragamo products throughout North America. He also serves on the board of directors of YUM! Brands, Inc. and the American Italian Cancer Foundation. He was elected to Mayor’s board of directors in October 2002.
      Stephen M. Knopik , age 49, has been the President of Beall’s, Inc. since 1998, the parent company of Beall’s Department Stores and Beall’s Outlet Stores, which operates more than 500 retail stores in fourteen (14) states. Mr. Knopik joined Beall’s as the Director of Finance in 1984. In December 2003, Mr. Knopik was elected to the board of directors of Beall’s, Inc. From 1978 to 1984, Mr. Knopik was with KPMG Peat Marwick in Tampa, Florida and had advanced during this time to the position of Senior Audit Manager. He was elected to Mayor’s board of directors in July 2003. Mr. Knopik has decided that he will not stand for re-election at the special and annual meeting.
      Ann Spector Lieff , age 53, is the founder of The Lieff Company, established in 1998, which is a Miami-based consulting group specializing in Chief Executive Officer mentoring, leadership development, corporate strategies to assist and expand organizations in the management of their business practices, and advisory services to corporate boards. She was Chief Executive Officer of SPEC’s Music from 1980 until 1998. Ms. Lieff currently serves as a member of the Executive Advisory Board, University of Denver Daniels College of Business and also serves on the board of directors of Herzfeld Caribbean Basin Fund, Claire’s Stores, Inc., and Hastings Entertainment, Inc. She was elected to Mayor’s board of directors in October 2002.
      Judith R. MacDonald , age 62, has served as a director of Mayor’s since July, 2003. Ms. MacDonald has been Managing Director and Counsel at Rothschild Inc. since 1996. She is responsible for providing legal and compliance advice at Rothschild Inc., an investment banker and broker dealer, and its investment advisory affiliate, as well as ABN AMRO Rothschild LLC, a broker dealer involved in the equity capital markets and

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underwritings. From 1994 to 1996, Ms. MacDonald was Managing Director and Director of Compliance at BT (Banker’s Trust) Securities Corporation.
      Filippo Recami , age 54, has been a director of Birks since November 1, 1999 and a Managing Director of Iniziativa S.A. (Luxemborg) since the beginning of 1999. Mr. Recami has also been the Chief Executive Officer and Managing Director of Regaluxe since March 1999. He is also on the Mayor’s board of directors. Between 1978 and 1998, Mr. Recami had held senior management positions in several major public European corporations including Fiat S.p.A. (Italy), Sorin Biomedica S.p.A. (Italy), Sorin France S.p.A. (France), SNIA S.p.A. (Italy), and Rhône Poulenc S.A. (France). Mr. Recami holds a Certified Public Accountant title given by the Ministry of Justice of the Italian Government.
      Gerald Berclaz , age 56, is Managing Director of Montrolux and a Director of both Regaluxe and Iniziativa SA. Since 1998, Mr. Berclaz has also been a Director of Gestofi SA, an Investment and Corporate Advisory Services company located in Geneva, Switzerland. From 1994 until 1999, he was Controller and Financial Manager for affiliated companies of Inizitivia SA.
      David Barberis Canonico , age 39, is a Director of Regaluxe. Since 1997, he has been Managing Director of Manifattura di Ponzone Spa, a textile dyeing house in Italy, and since 1998, he has been Managing Director of Gangia Srl, a real estate company in Italy. Mr. Barberis Canonico is also a Director of Deltaleasing Spa, Instituto Editoriale Biellese, Old Boma Limited and Sinterama Spa, each of which is an Italian company. He has also been Financial Officer of Unione Industriale Biellese, an industrial association of Biella, Italy, since 2003.
      Carlo Coda-Nunziante , age 41, has been the Group Vice President for Strategy and Business Development of Mayor’s since 2002. Prior to joining Mayor’s, Mr. Coda-Nunziante worked for A.T. Kearney from 1999 to 2002. From 1994 to 1998, Mr. Coda-Nunziante worked for Whirlpool Corporation in Italy, the United States and Singapore. He holds a Masters in Business Administration from Columbia Business School and a degree in Mechanical Engineering from the Universita Degli Studi di Firenze, Italy. Mr. Coda-Nunziante is also the son-in-law of Dr. Rossi.
Executive Officers
      Joseph A. Keifer, III , age 53, is the Senior Vice President and Chief Operating Officer of Mayor’s. Prior to joining Mayor’s, Mr. Keifer held the position of Vice President Merchandising for Birks from 1998 to 2002. From 1993 to 1997, Mr. Keifer was the Senior Vice President of Fine Jewelry Merchandise for Montgomery Ward. Prior to that, Mr. Keifer spent 21 years with Zale Corporation during which he held various positions, including Senior Vice President of Company Operations and President of the Bailey Banks & Biddle division.
      Lawrence Litowitz , age 54, has served as Interim Chief Financial Officer and Principal Accounting Officer of Mayor’s since December 16, 2004. Since February 17, 2005, he has served in the same position with Birks. For the past five years, Mr. Litowitz has also served as a partner of Tatum CFO Partners, LLP. Mr. Litowitz has significant experience in mergers and acquisitions, venture capital, capital raising and turnaround situations. He has served as Senior Vice-President and Chief Financial Officer of Master Collision Repair, Inc, a network of auto repair facilities in Florida, and Chief Financial Officer of Galen Partners, a venture capital firm with over $400 million under management. Mr. Litowitz has also taught accounting at Brooklyn College and served on several boards of directors. He holds a BS in accounting from Brooklyn College and an MBA from New York University.
      Daisy Chin-Lor , age 51, has been Senior Vice President and Chief Marketing Officer for Birks and Mayor’s since April 1, 2005. Ms. Chin-Lor has extensive experience in the international luxury goods environment, specifically in the area of high-end cosmetics. From 2002 to 2004, Ms. Chin-Lor was the Executive Vice President and Chief Marketing Officer for Elizabeth Arden Spas. From 2000 to 2001 she was the Executive Director of Russell Reynolds Associates. Prior to 2000, Ms. Chin-Lor spent two years establishing a market presence for Chanel in Thailand and spent nearly 20 years working for Avon Products. Ms. Chin-Lor holds a Bachelor of Arts from Hunter College of New York.

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      Marc Weinstein , age 51, joined Mayor’s in 1996 and is employed as the Senior Vice President and Chief Administrative Officer. Prior to joining Mayor’s, Mr. Weinstein spent approximately 19 years with Burger King Corporation. During his tenure at Burger King, he gained extensive retailing, human resource and operations knowledge on both a domestic and international basis while holding a multitude of positions such as Vice President Managing Director in Europe, Vice President Operations and Vice President Human Resources.
      Michael Rabinovitch, age 35, will become Senior Vice President & Chief Financial Officer effective August 1, 2005. Prior to joining Mayor’s, Mr. Rabinovitch had been Vice President of Finance of Claire’s Stores, Inc. since 1999. Before joining Claire’s Stores, Inc., Mr. Rabinovitch was Vice President of Accounting & Corporate Controller at an equipment leasing company. Mr. Rabinovitch spent 5 years with Price Waterhouse LLP, most recently as Senior Auditor. Mr. Rabinovitch graduated in 1992 from Florida State University with a Bachelor of Science in Accounting and in Finance. Mr. Rabinovitch is a licensed CPA and is a member of the American Institute of Certified Public Accountants and the Florida Institute of Certified Public Accountants.
      John C. Orrico , age 48, has been Mayor’s Group Vice President, Supply Chain Operations since September 2003. In this role, Mr. Orrico is responsible for Product Development, Gemstone Operations, Manufacturing as well as the Central Watch Division. Before joining Birks and Mayor’s, Mr. Orrico was Group Vice President, Merchandising Supply Chain Operations at Tiffany & Co. Mr. Orrico spent 14 years at Tiffany & Co. where he developed its manufacturing and supply chain strategies and oversaw its operations in Cumberland RI, Cranston RI, Pelham NY, Parsippany NJ and was President of Judel Products in Salem as well as LeTallec in Paris and the Swiss Watch Factory, West Virginia.
      Marco Pasteris , age 44, has been the Group Vice President Finance for Mayor’s since August 2002. He is also the Group Vice President Finance for Birks and has been with Birks since 1993. Since 1996, he has served as Chief Operating Officer of Henry Birks & Sons Holdings Inc. Prior to joining Birks, Mr. Pasteris spent six years with Gruppo Finanziario Textile, one of the largest multinational firms in the textile industry active in production, distribution and retail of such brands as Giorgio Armani, Ungaro, and Valentino. During his tenure at Gruppo Finanziario Textile, Mr. Pasteris held several positions in finance and control, leading to the position of Controller of International Operations. Mr. Pasteris graduated in 1984 from the Università d’Economia e Commercio in Torino, Italy with a B. SC. in business and economics. He also holds a Masters in Business Administration with a specialization in international business and finance from New York University’s Graduate School of Business Administration.
      Aida Alvarez , age 42, had been the Vice President-Merchandising for Mayor’s since February 2001. She was recently named Group Vice President Category Management. From August 1989 to February 2001, Ms. Alvarez served as General Merchandise Manager, Divisional Merchandise Manager and Head Watch Buyer for Mayor’s. Prior to joining Mayor’s in August 1989, Ms. Alvarez worked for Zale Corporation as a group store manager from 1987 to 1989. Since July 2004, Ms. Alvarez has provided services to Birks related to the category management of Birks’ branded watch business and her services have been billed to Birks under the Management Expense Reimbursement Agreement, dated as of August 20, 2002, between Mayor’s and Birks. See “Certain Relationships and Related — Party Transactions.”
      Albert J. Rahm, II , age 52, has been with Mayor’s since April 1991 and currently serves as Vice President Retail Store Operations. In addition, Mr. Rahm recently assumed additional responsibility for overseeing the retail operations of Birks. From April 1991 to January 2000, Mr. Rahm served in various store management positions and as Regional Vice President for Mayor’s. Prior to joining Mayor’s in April 1991, Mr. Rahm owned and operated three retail jewelry stores for a fourteen-year period in Shreveport, Louisiana. Since in July 2004, Mr. Rahm has served in a similar capacity for Birks and his services have been billed to Birks under the Management Expense Reimbursement Agreement, dated as of August 20, 2002, between Mayor’s and Birks. See “Certain Relationships and Related — Party Transactions.”

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The Board of Directors and Board Committees
      During the fiscal year ended March 26, 2005, the Mayor’s board of directors held a total of 10 board of directors meetings and 26 committee meetings. During such year, all directors attended at least 75 percent of the meetings of Mayor’s board of directors and committees of which they were a member. In addition to attending meetings, directors discharge their responsibilities through review of Mayor’s reports to directors and correspondence and telephone conferences with Mayor’s executive officers, key employees, and others regarding matters of interest to Mayor’s. The Mayor’s board of directors has determined that the following directors are independent directors, as determined by the American Stock Exchange listing standards: Emily Berlin, Massimo Ferragamo, Stephen M. Knopik, Judith MacDonald, and Ann Spector Lieff.
Audit Committee
      Mayor’s has a separately-designated standing audit committee established in accordance with Section 3(a)(58)(A) of the Exchange Act. The audit committee reviews the scope and results of the annual audit of Mayor’s consolidated financial statements conducted by Mayor’s independent auditors, the scope of other services provided by Mayor’s independent auditors, proposed changes in Mayor’s financial accounting standards and principles, and Mayor’s policies and procedures with respect to its internal accounting, auditing and financial controls. The audit committee also examines and considers other matters relating to the financial affairs and accounting methods of Mayor’s, including selection and retention of Mayor’s independent auditors. During the fiscal year ended March 26, 2005, the audit committee held 14 meetings, and the Chairman of the audit committee held several meetings with management and Mayor’s auditors. Stephen M. Knopik (Chair), Judith R. MacDonald and Ann Spector Lieff, each of whom is an independent, non-employee director of Mayor’s, currently constitute the audit committee. Mayor’s has determined that Stephen M. Knopik is the audit committee financial expert.
      Audit Committee Report. The audit committee of Mayor’s is comprised of three independent directors, as defined by the American Stock Exchange listing requirements, and operates under a written charter adopted by the board of directors.
      The audit committee has reviewed and discussed the audited financial statements for the fiscal year ended March 26, 2005, with management and with the independent auditors, including matters required to be discussed by Statement on Auditing Standards No. 61, “Communication with Audit Committees,” as amended.
      The audit committee has reviewed the independent auditors’ fees for audit and non-audit services for the fiscal year ended March 26, 2005. The aggregate fees and expenses billed by KPMG LLP for professional services rendered for the audit of Mayor’s annual financial statements included in Mayor’s Annual Report on Form 10-K for the fiscal year ended March 26, 2005 and for the review of Mayor’s financial statements included in Mayor’s Quarterly Report on Form 10-Q for the each fiscal quarter was approximately $210,650.
      In addition, during fiscal 2004 Mayor’s incurred fees of $333,400 and $68,300 by KPMG LLP and Deloitte & Touche LLP, its former independent auditors, respectively, related to the restatement of reports previously filed with the SEC.
      The audit committee has received the written disclosures and the letter from the independent auditors required by Independence Standards board of directors Standard No. 1, “Independence Discussions with Audit Committees,” as amended, and has discussed with the independent auditors their independence.
      Based on its review of the audited financial statements and the various discussions noted above, the audit committee recommended to the board of directors that the audited financial statements be included in Mayor’s Annual Report on Form 10-K for the fiscal year ended March 26, 2005, filed with the SEC on June 24, 2005.

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      The foregoing has been furnished by the audit committee:
  Stephen M. Knopik (Chair)
  Judith R. MacDonald
  Ann Spector Lieff
      Compensation of Independent Auditors. During fiscal 2004 and fiscal 2003, Mayor’s retained its independent auditors, KPMG LLP and Deloitte and Touche LLP, its former independent auditors, to provide services in the following categories and amounts:
Audit Fees
      The aggregate fees and expenses billed by KPMG LLP for professional services rendered for the audit of Mayor’s annual financial statements included in Mayor’s Annual Report on Form 10-K for fiscal 2004 and for the review of Mayor’s financial statements included in Mayor’s Quarterly Report on Form 10-Q for the each fiscal quarter was approximately $210,650.
      In addition, during fiscal 2004 Mayor’s incurred fees of $333,400 and $68,300 by KPMG LLP and Deloitte & Touche LLP, its former independent auditors, respectively, related to the restatement of reports previously filed with the SEC.
      The aggregate fees billed by KPMG LLP for professional services rendered for the audit of Mayor’s annual financial statements included in Mayor’s Annual Report on Form 10-K/ A for fiscal 2003 were approximately $135,000, and the aggregate fees for the review of Mayor’s financial statements included in Mayor’s Quarterly Report on Form 10-Q for the third fiscal quarter ended December 27, 2003, were approximately $16,500.
Audit Related Fees
      During fiscal 2004, Mayor’s independent auditors did not provide any audit-related services for Mayor’s. During fiscal 2003, Mayor’s paid its independent auditors approximately $4,000 related to providing services for the filing of a Form S-8 registration statement.
Tax Fees
      During fiscal 2004 and fiscal 2003, Mayor’s independent auditors did not provide tax services for Mayor’s.
All Other Fees
      During fiscal 2004, Mayor’s independent auditors did not provide any other services for Mayor’s. During fiscal 2003, Deloitte & Touche LLP provided audit services for the Mayor’s Jewelers, Inc. 401(k) Profit Sharing Plan & Trust resulting in fees of approximately $20,200.
Pre Approval Policies and Procedures
      The audit committee has not established a pre-approval policy as described in Rule 2-01(c)(7)(i)(B) of Regulation S-X. The audit committee approves in writing, in advance, any audit or non-audit services provided to Mayor’s by the independent accountants that are not specifically disallowed by the Sarbanes-Oxley Act of 2002. None of the services described in the preceding three sections were approved by the audit committee pursuant to Rule 2-01(c)(7)(i)(c).
Compensation Committee
      Mayor’s has a standing compensation committee. The compensation committee operates under a written charter adopted by the board of directors. The purpose of the compensation committee is to recommend to the board of directors executive compensation, including base salaries, bonuses and long-term incentive

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awards for the Chief Executive Officer and other executive officers of Mayor’s. During the fiscal year ended March 26, 2005, the compensation committee held three meetings. Ann Spector Lieff (Chair), Emily Berlin, and Massimo Ferragamo, each of whom is an independent, non-employee director of Mayor’s, currently constitute the compensation committee.
Nominating Committee
      Mayor’s has a standing nominating committee in accordance with the new SEC and AMEX rules on nominating committees. The nominating committee is governed by a written charter, a copy of which can be found in Mayor’s proxy statement filed with the SEC on June 28, 2004. The nominating committee is responsible for nominating potential nominees to the board of directors. During the fiscal year ended March 26, 2005, the nominating committee held one meeting. Massimo Ferragamo (Chair), Emily Berlin, and Ann Spector Lieff, currently constitute the nominating committee. All members of the nominating committee are independent as defined by the American Stock Exchange Listing Standards. Mayor’s policy with regard to the consideration of any director candidates recommended by a stockholder is that Mayor’s will consider such candidates and evaluate such candidates by the same process as candidates identified by the nominating committee.
      Stockholders who would like to recommend a director nominee candidate to be considered by the nominating committee and possibly placed on the proxy statement/ prospectus may do so by submitting the candidate’s resume and other contact information to the nominating committee at 14051 N.W. 14 th  Street, Suite 200, Sunrise, Florida 33323 if before August 31, 2005 or 5870 Hiatus Road, Tamarac, Florida 33321 thereafter, not less than 120 calendar days before the date Mayor’s proxy statement is released to stockholders in connection with the next year’s annual meeting.
      The nominating committee believes that a director nominee, whether such candidate was recommended by the nominating committee or a stockholder, should possess the following minimum qualifications: independence, integrity, commitment to service on the board, business judgment, financial literacy, public company experience, and general/broad business, legal and investment banking experience. The nominating committee also believes that the board as a whole should possess the following attributes: accounting and finance experience, industry knowledge, diversity and vision and strategy. A detailed discussion of each of these attributes can be found in the nominating committee charter. The nominating committee will identify director nominee candidates from any appropriate source including stockholder recommendations.
      Stephen M. Knopik was recommended for consideration as a director nominee by the nominating committee as he was a standing director but has decided not to stand for re-election. Instead, [                    ] , who has been a director elected by holders of Mayor’s preferred stock, will stand for election.
Corporate Governance Committee
      Mayor’s has a standing corporate governance committee. The corporate governance committee is responsible for (i) overseeing all aspects of Mayor’s corporate governance policies, and (ii) serving as the independent committee reflected in that certain Manufacturing and Sale Agreement, dated as of August 20, 2002 by and between Mayor’s and Birks and also in that certain Management Expense Reimbursement Agreement, dated as of August 20, 2002, as amended, by and between Mayor’s and Birks. In this regard, the corporate governance committee reviews and approves including, without limitation the following: transactions, plans, purchases, sales, services, dealings, agreements, arrangements and/or relationships between Mayor’s, Birks and other affiliates and the corporate governance committee is also responsible for the oversight and review of all related party transactions. During the fiscal year ended March 26, 2005, the corporate governance committee held 4 meetings. The corporate governance committee of Mayor’s is comprised of three directors and operates under a written charter adopted by the board of directors. Emily Berlin (Chair), Judith R. MacDonald, and Stephen M. Knopik, each of whom is an independent, non-employee director of Mayor’s, currently constitute the corporate governance committee.
      Corporate Governance Committee Report. The corporate governance committee has reviewed and discussed with the board of directors of Mayor’s the inter-company transactions between Mayor’s, Birks and

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other affiliates for the fiscal year ended March 26, 2005, as well as Mayor’s insider trading policy. The corporate governance committee reported to the board of directors on their review relating to the management services billed pursuant to the Management Expense Reimbursement Agreement and also their review relating to inquiries made with certain members of management regarding specific services reflected in the actual management billings. The corporate governance committee also reported to the board of directors on the actual sales of merchandise purchased, as per their review, pursuant to the Manufacturing and Sale Agreement. Based on its review of the inter-company transactions, the corporate governance committee concluded that the inter-company transactions were in compliance with the terms of the Management Expense Reimbursement Agreement and the Manufacturing and Sale Agreement.
      The foregoing has been furnished by the corporate governance committee:
  Emily Berlin (Chair)
  Judith R. MacDonald
  Stephen M. Knopik
Executive Committee
      Mayor’s has a standing executive committee. The executive committee operates under a written charter adopted by the board of directors. The purpose of the executive committee is to provide a simplified review and approval process in between board of directors meetings for certain corporate actions. The intent of the executive committee is to facilitate the efficient operation of Mayor’s with guidance and direction from the board of directors. The goal is to provide a mechanism that can assist in the operations of Mayor’s, including but not limited to, the supervision of management and the implementation of policies, strategies and programs.
      The executive committee is comprised of at least three members of the board of directors. Vacancies on the committee are filled by majority vote of the board of directors at the next meeting of the board of directors following the occurrence of the vacancy.
      The current members of the executive committee are Filippo Recami, Thomas A. Andruskevich and Elizabeth M. Eveillard. During the fiscal year ended March 26, 2005 the executive committee held 4 meetings.
Compensation of Directors
      Each non-employee director of Mayor’s is entitled to receive an annual fee of $20,000 for serving on Mayor’s board of directors and the audit committee chairperson is entitled to receive an additional annual fee of $10,000. Effective April 20, 2004, the Audit Committee Chairperson is entitled to receive an additional annual fee of $10,000. In addition, in the event Mayor’s forms a special independent committee of directors, the chairperson of such committee shall be entitled to receive $10,000 for his or service and the other members of the committee would each be entitled to receive $5,000 for their service on such committee. The chairperson and other members of the special committee formed to consider the merger with Birks will receive $10,000 and $5,000, respectively. All directors are reimbursed for travel expenses incurred in connection with the performance of their duties as directors.
      In addition, on February 1, 2005, the board of directors of Mayor’s approved a one-time additional cash payment of $10,000 to the chairman of the audit committee and $5,000 to each of the other members of the audit committee for the extraordinary time, effort and services rendered in connection with the recent review of Mayor’s accounting treatment of certain warrants issued to Birks that were later assigned to certain Birks employees who were, or later became, employees of Mayor’s or provided services to Mayor’s, and the concurrent restatement of prior financial statements issued by Mayor’s.
      Each outside director of Mayor’s is granted an option to purchase 20,000 shares of Mayor’s common stock upon election to the board of directors, which vests immediately but is not exercisable for 6 months,

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and receive an option to purchase 10,000 shares each January 1 thereafter, which vests immediately but are not exercisable for 6 months.
Section 16(a) Beneficial Ownership Reporting Compliance
      Section 16(a) of the Securities Exchange Act of 1934 requires that Mayor’s officers and directors, and persons who own more than ten percent of a registered class of Mayor’s equity securities, file reports of ownership and changes in ownership with the Securities and Exchange Commission. Such reporting persons are required by SEC regulation to furnish Mayor’s with copies of all such reports they file. Based solely on a review of the copies of such reports Mayor’s received, or written representations from certain reporting persons, Mayor’s believes that during the fiscal year ended March 26, 2005, all officers, directors, and greater than ten percent beneficial owners complied with all applicable Section 16(a) filing requirements.
Communication with the Board of Directors and Director Attendance at Annual Meetings
      Mayor’s has a formal policy regarding director attendance at the annual stockholder meetings. Directors are encouraged to attend the annual stockholders meeting, all meetings of the board of directors and all committee meetings of which he/she is a member. If necessary, directors can attend the meeting via teleconference. All of the members of the board of directors attended the 2004 Annual Meeting of Mayor’s Stockholders.
      Mayor’s has a formal policy regarding communications with the board of directors. Stockholders may communicate with the board of directors by writing to the Chairman of the board of directors by mail to 14051 N.W. 14 th  Street, Suite 200, Sunrise, Florida 33323 if before August 31, 2005 or to 5870 Hiatus Road, Tamarac, Florida 33321 thereafter, by email to tandruskevich@mayors.com, or by fax to (954) 846-2715. Stockholders should include their contact information in the communication. The Chairman will ensure that this communication is delivered to the board of directors or the specified director, as the case may be.
Code of Ethics
      Mayor’s board of directors has adopted a code of ethics that applies to Mayor’s Chief Executive Officer, Chief Financial Officer, Interim Chief Financial Officer and Vice President Finance, as required by the Securities and Exchange Commission. The current version of such code of ethics can be found at www.mayors.com.

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Executive Compensation
      The following table summarizes the compensation earned for the fiscal years ended March 26, 2005, March 27, 2004 and March 29, 2003, by Mayor’s named executive officers. Where Mayor’s named executive officers received additional compensation during a given fiscal year from Birks, such compensation is not included in the information presented. See “Management of Birks — Executive Compensation.”
Summary Compensation Table
                                                                   
                    Long-Term Compensation    
                         
        Annual Compensation   Awards   Payouts    
                     
            Other   Restricted   Securities        
            Annual   Stock   Underlying   LTIP   All Other
    Fiscal   Salary   Bonus   Compensation   Award(s)   Options/SARs   Payouts   Compensation
Name and Principal Position   Year   ($)   ($)   ($)   ($)   (#)   ($)   ($)
                                 
Thomas A. Andruskevich
    2004       500,000       366,742 (2)     15,000       0       0       0       0  
  Chairman of the Board, President and     2003       500,000       265,150 (9)     15,000       0       0       0       0  
  Chief Executive Officer(1)     2002       228,846       55,000       6,343       0       1,500,000 (4)     0       0  
Joseph A. Keifer, III
    2004       380,000       146,551 (2)     27,073       0       0       0       0  
  Chief Operating Officer and     2003       380,000       152,000 (9)     21,242       0       0       0       0  
  Senior Vice President(5)     2002       173,923       25,000       13,341       0       500,000 (6)     0       0  
Marc Weinstein
    2004       240,000       101,376 (2)     29,485       0       0       0       0  
  Chief Administrative Officer     2003       238,462       104,544 (9)     24,790       0       0       0       0  
  and Senior Vice President     2002       200,000       115,000 (3)     28,580       0       100,000 (7)     0       0  
Albert J. Rahm, II
    2004       196,539       73,894 (2)     17,253       0       0       0       0  
  Vice President-Retail     2003       185,000       74,000 (9)     18,405       0       0       0       0  
  Store Operations     2002       185,000       92,500 (3)     20,209       0       30,000 (8)     0       0  
Aida Alvarez
    2004       171,539       50,329 (2)     20,297       0       0       0       0  
  Group Vice President-     2003       159,385       56,000 (9)     24,653       0       0       0       0  
  Category Management     2002       144,000       72,000 (3)     19,033       0       20,000 (9)     0       0  
 
  (1)  Salary for 2002 represents services from October 1, 2002, the date of commencement of employment, to March 29, 2003. Mr. Andruskevich resides in New Jersey but spends a significant amount of time working in Sunrise, Florida in his capacity as President and Chief Executive Officer of Mayor’s. Instead of reimbursing Mr. Andruskevich for hotel accommodation and car rental service in Sunrise, Mayor’s provides Mr. Andruskevich with the non exclusive use of an apartment and an automobile. The apartment and automobile are made available to and utilized by other employees. Mayor’s does not account for these expenses as compensation and Mayor’s has been advised that they are not taxable as benefits to Mr. Andruskevich. Accordingly, the value of these items is not included in the table above.
 
  (2)  The bonuses were earned during the year ended March 26, 2005, but were not paid until June 2005.
 
  (3)  The bonus of these Executive Officers represent specific retention bonuses that were established for these specific key executives in order to incentivize them to remain with Mayor’s during a time of significant uncertainty regarding Mayor’s future.
 
  (4)  Mr. Andruskevich’s stock options were granted on October 1, 2002. In addition to the Mayor’s stock option grants listed herein, Mr. Andruskevich was assigned 1,500,000 warrants by Birks to purchase shares of Mayor’s Common Stock at $0.30 per share, vesting over a 3 year period in 3 equal installments of 500,000 on January 31, 2003, 500,000 on January 31, 2004 and 500,000 on January 31, 2005.
 
  (5)  Salary for 2002 represents service from October 1, 2002, the date of commencement of employment, to March 29, 2003.
 
  (6)  Mr. Keifer’s stock options were granted on October 1, 2002. In addition to the Mayor’s stock option grants listed herein, Mr. Keifer was assigned 500,000 warrants by Birks to purchase shares of Mayor’s Common Stock at $0.30 per share, vesting over a 3 year period in 3 installments: 166,666 on January 31, 2003, 166,666 on January 31, 2004 and 166,608 on January 31, 2005.
 
  (7)  These stock options were granted to Mr. Weinstein as follows: 100,000 on October 1, 2002.

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  (8)  These stock options were granted to Mr. Rahm as follows: 30,000 on October 1, 2002.
 
  (9)  These stock options were granted to Ms. Alvarez as follows: 20,000 on October 1, 2002.
(10)  The bonuses were earned during the year ended March 27, 2004, but were not paid until June 25, 2004.
Option Grants in Last Fiscal Year
      There were no option grants in the year ended March 26, 2005 other than 80,000 granted to the members of Mayor’s board of directors.
Aggregated Option Exercises In Last Fiscal Year And Year-End Option Values
      The following table provides information about the number of aggregated option exercises during the last fiscal year and value of options held by the Named Executive Officers at March 26, 2005:
Aggregated Option Exercises in Last Fiscal Year
and Fiscal Year-End Option Values
                                                 
            Number of Securities   Value of Unexercised
    Shares       Underlying Unexercised   In-the-Money Options at
    Acquired on   Value   Options at Fiscal Year-End   Fiscal Year-End ($)
    Exercise   Realized        
Name   (#)   ($)   Exercisable   Unexercisable   Exercisable   Unexercisable
                         
Thomas A. Andruskevich
    0       0       1,500,000       0     $ 570,000     $ 0  
Joseph A. Keifer, III
    0       0       333,333       166,667       127,000       63,000  
Marc Weinstein
    0       0       253,669       33,333       25,000       13,000  
Albert J. Rahm, II
    0       0       120,667       10,000       7,600       3,800  
Aida Alvarez
    0       0       112,666       6,667       5,000       2,500  
Equity Compensation Plan Information
      The following table provides information as of March 26, 2005 about shares of Mayor’s Common Stock to be issued upon the exercise of options, warrants and rights under all of Mayor’s existing equity compensation plans:
                         
            (C)
    (A)       Number of Securities
    Number of Securities   (B)   Remaining Available for
    to be Issued   Weighted-Average   Issuance Under Equity
    Upon Exercise of   Exercise Price of   Compensation Plans
    Outstanding Options,   Outstanding Options,   (Excluding Securities
Plan Category   Warrants and Rights   Warrants and Rights   Reflected in Column (A)
             
Equity Compensation plans approved by Stockholders
    10,364,014     $ 0.76       3,304,523  
Equity Compensation plans not approved by Stockholders
    0       0       0  
                   
Total
    10,364,014     $ 0.76       3,304,523  
                   
      Mayor’s has three equity-incentive plans, which are described under “Management of Birks — Equity-incentive Plans.”
Employment Agreements
Thomas A. Andruskevich
      Mayor’s entered into an employment agreement with Thomas A. Andruskevich, effective October 1, 2002, which agreement was amended on June 24, 2004 and February 1, 2005. Under the amended agreement, Mr. Andruskevich serves as the Chairman of the board of directors of Mayor’s, and as President and Chief Executive Officer of Mayor’s for a term continuing until March 31, 2008, unless earlier terminated in

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accordance with the agreement. His employment agreement allows him to continue his employment with Birks where he has been President and Chief Executive Officer since June, 1996. He receives an annual base salary from Mayor’s of $500,000 and has the opportunity to receive an annual cash bonus based upon the achievement of objective performance criteria, which are set each year by the compensation committee and approved by the board of directors. The amendment provides that Mr. Anduskevich’s base salary will be increased to $600,000 on April 1, 2006, provided his and Mayor’s performance are satisfactory and confirmed by the executive committee and compensation committee at such time. The amendment further provides that his target bonus opportunity will increase annually beginning in Mayor’s fiscal 2005 and that he will receive an additional long-term incentive compensation award. The amendment further provides that Mayor’s shall grant Mr. Andruskevich stock options to purchase 1,000,000 shares of Mayor’s common stock (or any successor entity) with an exercise price per share equal to the fair market value of a share on April 1, 2005 (as adjusted if necessary for any subsequent events). If Mayor’s cannot or decides not to grant such stock options, Mr. Andruskevich will be provided with the equivalent after tax value of such stock options through an alternative long term incentive compensation plan. Mayor’s compensation committee of the board of directors is in the process of considering the award to Mr. Andruskevich and has not yet determined what type of award to grant; however, it expects to do so shortly. The amendment allows Mayor’s to terminate Mr. Andruskevich’s employment with or without cause. In the event Mr. Andruskevich’s employment is terminated without cause or if he resigns for good reason, he will receive his annual base salary and financial planning, health, and dental benefits until March 31, 2008, plus up to an additional 12 months if he is unable to find another suitable employment position. Mr. Andruskevich will also be entitled to a lump sum cash payment equal to the average annual bonus paid to him for any of the 3 fiscal years ending prior to the date of the resignation or termination multiplied by a fraction, the numerator of which is the number of days from the date of resignation or termination until the end of the term, and the denominator of which is 365, plus a lump sum cash payment of $24,000 for disability and life insurance. In the event Mr. Andruskevich’s employment terminates as a result of his death, Mr. Andruskevich is entitled to get all the payments he is entitled to if his employment is terminated without cause or if he resigns for good reason as described above except the lump sum cash payment of $24,000 for disability and life insurance. The amendment prohibits Mr. Andruskevich from competing with Mayor’s in certain markets for a period of twelve (12) months after the termination of the agreement for certain reasons. If Mr. Andruskevich’s employment is terminated without cause or if he resigns for good reason within the two year period following a change of control, Mr. Andruskevich will receive his annual base salary, annual bonus and financial planning, health, and dental benefits for the greater of two (2) years or the unexpired portion of the term plus one year, and Mr. Andruskevich will also be entitled to certain bonus compensation and a lump sum cash payment of $24,000 for disability and life insurance. This agreement, and an additional empl oyment agreement with Birks, will remain in effect following consummation of the merger.
Joseph A. Keifer, III
      Mayor’s entered into an employment agreement with Joseph A. Keifer, III, effective October 1, 2002. Under the agreement, Mr. Keifer has served as Senior Vice President and Chief Operating Officer of Mayor’s for a term continuing until October 1, 2003, with such term automatically renewing for successive one-year renewal terms unless Mayor’s or Mr. Keifer provides the other with notice of its determination not to renew the agreement. He receives an annual base salary of $380,000 and has the opportunity to receive an annual cash bonus based upon the achievement of certain objective performance criteria, which are set each year by Mayor’s. Each year, the compensation committee will consider Mr. Keifer for an award of stock options. The agreement allows Mayor’s to terminate Mr. Keifer with or without cause. In the event Mr. Keifer’s employment is terminated without cause or if he resigns for good reason, he will receive his annual base salary, financial planning, health, and dental benefits, and automobile allowance for six months following the date of his resignation or termination. Mr. Keifer is also entitled to a pro rata amount of any bonus compensation payable to him for that year. The agreement prohibits Mr. Keifer from competing with Mayor’s for a period of six months after the termination of the agreement.

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Marc Weinstein
      Mayor’s entered into an employment agreement with Marc Weinstein, effective October 26, 2001, and amended as of July 19, 2002 and March 31, 2003. Under the agreement, Mr. Weinstein has served as Senior Vice President and Chief Administrative Officer of Mayor’s for a term continuing until October 26, 2003, with such term to automatically renewing for successive one-year renewal terms unless Mayor’s or Mr. Weinstein provides the other with notice of its determination not to renew the agreement. He receives an annual base salary of $240,000 and has the opportunity to receive an annual cash bonus based upon the achievement of objective performance criteria, which are set each year by Mayor’s. Each year, the compensation committee will consider Mr. Weinstein for an award of stock options. The agreement allows Mayor’s to terminate Mr. Weinstein with or without cause. In the event Mr. Weinstein’s employment is terminated without cause, if he resigns for good reason or if Mayor’s fails to renew his employment agreement, he will receive his annual base salary, financial planning, health, and dental benefits, and automobile allowance for one year following the date of his resignation or termination. Mr. Weinstein is also entitled to reimbursement from Mayor’s for reasonable expenses incurred while seeking employment with another employer for one year following his termination or resignation, accelerated vesting of certain stock options, a pro rata amount of any bonus compensation payable to him for that year, and a lump sum cash payment of $10,000 for disability and life insurance. The agreement prohibits Mr. Weinstein from competing with Mayor’s for a period of one year after the termination of the agreement. If Mr. Weinstein’s employment is terminated within the two year period following a change of control, Mr. Weinstein will receive a severance payment equal to two times his annual base salary, financial planning, health, and dental benefits and automobile allowance for a period of two years. Mr. Weinstein will also be entitled to certain bonus compensation and a lump sum cash payment of $20,000 for disability and life insurance.
Albert J. Rahm, II
      Mayor’s entered into an employment agreement with Albert J. Rahm, II, effective May 10, 2001, and amended as of July 19, 2002. Under the agreement, Mr. Rahm initially served as Vice President of Stores for a term continuing until May 10, 2002, with such term to automatically renew for successive one-year renewal terms unless Mayor’s or Mr. Rahm provides the other with notice of its determination not to renew the agreement. Mr Rahm currently serves as Vice President Retail Store Operations. He receives an annual base salary of $200,000 and has the opportunity to receive an annual cash bonus based upon the achievement of objective performance criteria, which are set each year by Mayor’s. The agreement allows Mayor’s to terminate Mr. Rahm with or without cause. In the event Mr. Rahm’s employment is terminated without cause, if he resigns for good reason, or if Mayor’s fails to renew his employment agreement, he will receive his annual base salary, health and dental benefits, and automobile allowance for one year following the date of his resignation or termination. Mr. Rahm is also entitled to reimbursement from Mayor’s for reasonable expenses incurred while seeking employment with another employer for one year following his termination or resignation, accelerated vesting of certain stock options, a pro rata amount of any bonus compensation payable to him for that year, and a lump sum cash payment of $10,000 for disability and life insurance. The agreement prohibits Mr. Rahm from competing with Mayor’s for a period of one year after the termination of the agreement. If Mr. Rahm’s employment is terminated within the two year period following a change of control, Mr. Rahm will receive a severance payment equal to two times his annual base salary, health and dental benefits and automobile allowance for a period of two years. Mr. Rahm will also be entitled to certain bonus compensation and a lump sum cash payment of $10,000 for disability and life insurance.
Aida Alvarez
      Mayor’s entered into an employment agreement with Aida Alvarez, effective May 10, 2001, and amended as of July 19, 2002. Under the agreement, Ms. Alvarez initially served as Vice President Merchandising and Marketing for a term continuing until May 10, 2002, with such term to automatically renew for successive one-year renewal terms unless Mayor’s or Ms. Alvarez provides the other with notice of its determination not to renew the agreement. Ms. Alvarez now serves as Group Vice President Category Management for Mayor’s. She receives an annual base salary of $175,000 and has the opportunity to receive

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an annual cash bonus based upon the achievement of certain objective performance criteria, which are set each year by Mayor’s. The agreement allows Mayor’s to terminate Ms. Alvarez with or without cause. In the event Ms. Alvarez’s employment is terminated without cause, if she resigns for good reason, or if Mayor’s fails to renew her employment agreement, she will receive her annual base salary, health and dental benefits, and automobile allowance for one year following the date of her resignation or termination. Ms. Alvarez is also entitled to reimbursement from Mayor’s for reasonable expenses incurred while seeking employment with another employer for one year following her termination or resignation, accelerated vesting of certain stock options, a pro rata amount of any bonus compensation payable to her for that year, and a lump sum cash payment of $10,000 for disability and life insurance. The agreement prohibits Ms. Alvarez from competing with Mayor’s for a period of one year after the termination of the agreement. If Ms. Alvarez’s employment is terminated within the two year period following a change of control, Ms. Alvarez will receive a severance payment equal to two times her annual base salary, health and dental benefits and automobile allowance for a period of two years. Ms. Alvarez will also be entitled to certain bonus compensation and a lump sum cash payment of $10,000 for disability and life insurance.
Ten-year Option Repricings
      There were no option repricings for the executive officers of Mayor’s during the fiscal year ended March 26, 2005.
Compensation Committee Interlocks and Insider Participation
      All decisions regarding compensation of Mayor’s executive officers are subject to the review by the compensation committee. The purpose of the compensation committee is to recommend to the board of directors the compensation of the Chief Executive Officer and the other executive officers. Ann Spector Lieff (Chair), Massimo Ferragamo and Emily Berlin, each of whom is an independent, non-employee director of Mayor’s, constitute the compensation committee.
Board of Directors Compensation Committee Report on Executive Compensation
      The compensation committee is responsible for determining compensation levels, including bonuses, for the officers of Mayor’s other than the executive officers, awarding stock options to such officers, and for recommending to the board of directors the cash and equity compensation of Mayor’s executive officers.
Compensation Committee Report on Chief Executive Officer Compensation for Fiscal 2004
      Mr. Andruskevich’s compensation for fiscal 2004 is governed by the terms of an employment agreement effective October 1, 2002, amended June 24, 2004. During fiscal 2004, Mr. Andruskevich’s annual salary was $500,000, and he received an annual discretionary bonus of $366,742. Mr. Andruskevich’s annual salary is established in his employment agreement and subject to increases as determined by the board of directors based upon his performance. In fiscal 2004, Mr. Andruskevich’s target bonus was $300,000 and could have been as high as $450,000. The compensation committee determined Mr. Andruskevich’s bonus for fiscal 2004 according to the level of his achievement of certain performance criteria established by the committee at the beginning of the fiscal year, including the overall financial performance of Mayor’s, specifically, Mayor’s net income (loss), EBITDA and cash flow for fiscal 2004; divisional objectives including, disposal of slow moving inventory and the gross profit of the Bridal and Fine Jewelry division; and Mayor’s success in achieving certain strategic goals in connection with new product sales and integration savings.
Salaries and Benefits
      The committee believes that both the compensation and benefits programs provided for the executive officers is generally competitive with similar organizations within the luxury jewelry and retail industry. In determining the compensation of Mayor’s executive officers, the committee takes into account all factors that it considers relevant, including business conditions in general and Mayor’s performance during the year in light of such conditions, the market compensation for executives of similar background and experience, and

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the performance of the specific executive officer under consideration and the business area of Mayor’s for which such executive officer is responsible. Regarding Chief Executive Officer compensation, the committee considers many of the same factors looked at for the other executive officers. Some of the key company performance measures that are considered specifically for the Chief Executive Officer are sales, gross profit, overall profitability, cash flow and other key strategic and financial objectives as outlined in Mayor’s Profit and Strategic Plans.
Bonuses
      The committee believes that the cash bonus portion of the executive officers’ compensation, or the “at risk” component, should vary according to the executive officer’s level of responsibility and individual performance and be based upon the overall financial performance of Mayor’s. The committee believes that this portion of the executive officer’s compensation is critical in order to ensure that such executive officer’s interests are aligned with the interests of the stockholders of Mayor’s. At the present time, the bonus targets for executive officers range from 5% to 60% of their respective base annual salary. For example, most management bonuses are paid out at 75% of target if 100% of the annual planned earnings before taxes is achieved, 100% of target if 125% of the annual planned earnings before taxes is achieved and a maximum 110% of target if 135% of the annual planned earnings before taxes is achieved.
Stock Options
      Executive officers may be granted options to purchase Mayor’s common stock or other equity-based incentives on an annual basis. It is believed that providing this type of incentive, one which links a portion of the executive officer’s compensation to the long-term interests of the stockholders, is a valuable consideration and will create an even greater focus on the part of the executive officers to balance short and long-term decision making.
      The amount of the grants take into consideration such factors as the executive officer’s level of responsibility, their level of performance and contribution to Mayor’s results and their potential for growth and ongoing contribution within Mayor’s.
  Ann Spector Lieff (Chair)
  Massimo Ferragamo
  Emily Berlin

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Performance Graph
      The following graph compares the five-year cumulative total shareholder return on Mayor’s common stock, with the cumulative total stockholder return of the companies comprising the NASDAQ Stock Market (“NASDAQ”) Market Value Stock Index and the total stockholder return of a peer group of companies comprising the S&P Specialty Stores Index. Mayor’s will provide stockholders, upon request, with a list of companies included in the S&P Specialty Stores Index. The graph assumes an initial investment of $100 and reinvestment of all dividends.
COMPARISON OF 62 MONTH CUMULATIVE TOTAL RETURN*
AMONG MAYOR’S JEWELERS, INC., THE AMEX MARKET VALUE (U.S. & FOREIGN) INDEX
AND THE S & P SPECIALTY STORES INDEX
(PERFORMANCE GRAPH)
$100 invested on 1/31/00 in stock or index-including reinvestment of dividends. Indexes calculated on month-end basis.
Copyright© 2002, Standard & Poor’s, a division of The McGraw-Hill Companies, Inc. All rights reserved. www.researchdatagroup.com/S&P.htm
Comparison of 62 month cumulative total returns
                                                 
                         
        For the Fiscal Year Ended,
                         
    Base   February 3,   February 2,   March 29,   March 27,   March 26,
 Company/Index   Date*   2001   2002   2003   2004   2005
                         
Mayor’s   $ 100     $ 121.74     $ 41.39     $ 8.70     $ 25.39     $ 22.96  
                                                 
NASDAQ Stock Market   $ 100     $ 69.82     $ 44.22     $ 24.28     $ 42.45     $ 41.18  
                                                 
S&P Specialty Stores Index   $ 100     $ 113.40     $ 142.20     $ 123.01     $ 170.12     $ 184.60  
                                                 
Reflects $100 invested in Mayor’s common stock and in each index, including reinvestment of dividends, January 31, 2000.

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OWNERSHIP OF MAYOR’S VOTING SECURITIES
      The following table sets forth certain information with respect to beneficial ownership of Mayor’s common stock as of June 10, 2005, by: (i) each person known to Mayor’s to beneficially own more than 5% of the common stock; (ii) Mayor’s Named Executive Officers (as defined below) and directors; and (iii) all directors and executive officers of Mayor’s as a group. The calculation of the percentage of outstanding shares is based on 36,991,592 shares outstanding on June 10, 2005, adjusted, where appropriate, for shares of stock beneficially owned but not yet issued. Named Executive Officers means Mayor’s Chief Executive Officer and the four other highest paid Executive Officers of Mayor’s during the fiscal year ended March 26, 2005. Except as otherwise indicated, each stockholder named has sole voting and investment power with respect to such stockholder’s shares.
                   
        Percentage of
Name and Address(1) of   Number of Shares   Outstanding
Beneficial Owner(2)   Beneficially Owned   Shares
         
Thomas A. Andruskevich(3)
    3,009,018       7.5 %
Aida Alvarez(4)
    112,666       *  
Emily Berlin(5)
    550,000       1.5 %
Elizabeth M. Eveillard(6)
    1,140,000       3.1 %
Massimo Ferragamo(7)
    50,000       *  
Joseph A. Keifer, III(8)
    843,339       2.2 %
Judith MacDonald(9)
    40,000       *  
Ann Spector Lieff(10)
    100,000       *  
Stephen M. Knopik(11)
    40,000       *  
Filippo Recami(12)
    1,559,018       4.0 %
Albert J. Rahm, II(13)
    120,667       *  
Dr. Lorenzo Rossi di Montelera(14)
    68,053,673       76.1 %
Marc Weinstein(15)
    254,019       *  
All executive officers and directors as a Group (13 persons)(16)
    75,872,400       80.8 %
5% Stockholders:
               
Regaluxe Investments Sarl(17)
    68,053,673       76.1 %
  25 A. Boulevard Royal                
  2449 Luxembourg                
Henry Birks & Sons Inc.(18)
    68,053,673       76.1 %
  1240 Phillips Square                
  Montreal, Quebec, Canada H3B 3H4                
Eliahu Ben-Shmual(19)
    1,840,101       5.0 %
  16300 N.E. 19TH Avenue, Suite 206                
  Miami Beach, Florida 33162                
 
  Less than 1 percent
  (1)  Unless otherwise provided, the address for each “Beneficial Owner” is 14051 N.W. 14th Street, Suite 200, Sunrise, Florida 33323.
 
  (2)  Unless otherwise noted, each person has sole voting and investment power over the shares listed opposite his or her name.
 
  (3)  Includes options to purchase 1,500,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days and warrants to purchase 1,509,018 shares of Mayor’s common stock at $0.29 per share.
 
  (4)  Includes options to purchase 112,666 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.

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  (5)  Includes 500,000 shares of Mayor’s common stock and options to purchase 50,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
  (6)  Includes options to purchase 50,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days, 90,000 shares held of record and 1,000,000 shares in which Mrs. Eveillard has an indirect ownership interest through her husband.
 
  (7)  Includes options to purchase 50,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
  (8)  Includes options to purchase 333,333 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days, warrants to purchase 503,006 shares of Mayor’s common stock at $0.29 per share, and 7,000 shares in which Mr. Keifer has an indirect ownership interest.
 
  (9)  Includes options to purchase 40,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
(10)  Includes 50,000 shares of Mayor’s common stock and options to purchase 50,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
(11)  Includes options to purchase 40,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
(12)  Includes warrants to purchase 1,509,018 shares of Mayor’s common stock at $0.29 per share and options to purchase 50,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
(13)  Includes options to purchase 120,667 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
(14)  Includes beneficial indirect ownership through Birks of warrants to purchase 901,151 shares of Mayor’s common stock at $0.29 per share, 51,499,525 shares of common stock if the Mayor’s preferred stock is converted, 15,602,997 shares held of record and direct ownership of options to purchase 50,000 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
(15)  Includes 350 shares of Mayor’s common stock and options to purchase 253,669 shares of Mayor’s common stock which are currently exercisable or exercisable within 60 days.
 
(16)  Includes 2,700,335 shares issuable upon the exercise of stock options for all executive officers and directors, 1,557,350 shares in which the directors and executive officers have an indirect beneficial ownership interest, 90,000 shares, warrants to purchase 3,521,042 shares of Mayor’s common stock at $0.29 per share, as well as the beneficial indirect ownership through Birks of 288,517, 306,317 and 306,317 warrants to purchase shares of Mayor’s common stock at $0.29, $0.34 and $0.39 per share, respectively, 51,499,525 shares of Mayor’s common stock if the Mayor’s preferred stock is converted and 15,602,997 shares.
 
(17)  Includes beneficial indirect ownership through Birks of warrants to purchase 901,151 shares of Mayor’s common stock at $0.29 per share and 51,499,525 shares of Mayor’s common stock if the Mayor’s preferred stock is converted and 15,602,997 shares.
 
(18)  Includes direct ownership of warrants to purchase 901,151 shares of Mayor’s common stock at $0.29 per share and 51,499,525 shares of Mayor’s common stock if the Mayor’s preferred stock is converted and 15,602,997 shares.
 
(19)  Includes all shares held by Eliahu Ben-Shmuel, E.P. Family Partners, Hay Foundation and Tropical Time, Inc. as reported in its Schedule 13D dated as of September 21, 2001.
      Birks currently owns 15,602,997 shares of Mayor’s common stock and 15,050 shares of Mayor’s preferred stock convertible into 51,499,525 shares of Mayor’s common stock. Birks has pledged all 15,602,997 shares of Mayor’s common stock and 15,050 shares of Mayor’s preferred stock as security for certain promissory notes. In an event of default of such pledge, there may be a change in control of the voting and dispositive power over such preferred stock and therefore a change of control over Mayor’s.

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LEGAL MATTERS
      Certain legal matters relating to U.S. law will be passed upon for Birks by Shearman & Sterling LLP, Toronto, Canada, U.S. counsel to Birks. The legality of the issuance of Birks Class A voting shares offered hereby will be passed upon for Birks by Stikeman Elliott LLP, Montreal, Canada, Canadian counsel to Birks. Certain legal matters relating to U.S. law will be passed upon for Mayor’s by Holland & Knight LLP, Miami, Florida, U.S. counsel to Mayor’s. Holland & Knight LLP will also deliver an opinion to Mayor’s concerning the U.S. federal income tax consequences of the merger.
EXPERTS
      The consolidated financial statements of Henry Birks & Sons Inc. and subsidiaries as of March 26, 2005 and March 27, 2004 and for the years ended March 26, 2005, March 27, 2004 and March 29, 2003 have been included herein and in the registration statement in reliance upon the report of KPMG LLP, independent registered public accounting firm, appearing elsewhere herein and upon the authority of said firm as experts in accounting and auditing.
      The consolidated financial statements and schedule of Mayor’s Jewelers, Inc. and subsidiaries as of March 26, 2005 and March 27, 2004 and for the years ended March 26, 2005 and March 27, 2004 have been included herein and in the registration statement in reliance upon the report of KPMG LLP, independent registered public accounting firm, appearing elsewhere herein and upon the authority of said firm as experts in accounting and auditing.
      The consolidated financial statements and schedule of Mayor’s Jewelers, Inc. and subsidiaries for the fiscal year ended March 29, 2003 included in this proxy statement/ prospectus have been audited by Deloitte & Touche LLP, independent registered public accounting firm, as stated in their report appearing herein and elsewhere in the registration statement, and are included in reliance upon the report of such firm given upon their authority as experts in accounting and auditing.
STOCKHOLDER PROPOSALS
      In order to have been considered for inclusion in Mayor’s proxy statement for the meeting, stockholder proposals must have been received at Mayor’s principal executive offices at 14051 N.W. 14 th  Street, Suite 200, Sunrise, Florida 33323, by [                    ], 2005 and otherwise comply with the requirements of Rule 14a-8 under the Exchange Act. In addition, for business to be properly brought before Mayor’s 2006 annual meeting of stockholders (other than stockholder proposals submitted pursuant to Rule 14a-8 of the Exchange Act), should such a meeting take place, stockholders must give notice of the proposed business to the Secretary of Mayor’s at Mayor’s principal executive offices not less than 90 days nor more than 120 days prior to the date of the first anniversary date of the this year’s annual meeting. If the date of Mayor’s annual meeting is advanced or delayed by more than 30 days, stockholders must give notice of the proposed business to the Secretary of Mayor’s at Mayor’s principal executive offices not earlier than 120 days prior to the annual meeting and not later than the close of business on the later of the ninetieth day prior to the annual meeting or the tenth day following the first public announcement of the date of the annual meeting. Such notice must include a brief description of the business desired to be brought before the meeting, the reasons for conducting such business at the meeting and any material interest in such business of such stockholder, the stockholder’s name and address and the class and the number of shares of Mayor’s which are owned beneficially and of record by such stockholder.
ENFORCEABILITY OF CIVIL LIABILITIES
      Birks is a corporation governed by the Canada Business Corporation Act. A substantial portion of Birks’ assets are located outside the United States, and some of Birks’ directors and officers and the experts named in this proxy statement/ prospectus are residents outside of the United States. As a result, it may be difficult for investors to effect service within the United States upon Birks and those directors, officers and experts, or

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to realize in the United States upon judgments of courts of the United States predicated upon civil liability of Birks and such directors, officers or experts under the United States federal securities laws. There is doubt as to the enforceability in Canada by a court in original actions, or in actions to enforce judgments of United States courts, of the civil liabilities predicated upon the United States federal securities laws.
WHERE YOU CAN FIND MORE INFORMATION
      Birks filed a registration statement on Form F-4 (together with all amendments and supplements thereto) with the SEC under the United States Securities Act of 1933, as amended, to register the Birks Class A voting shares to be issued pursuant to the merger. This proxy statement/ prospectus is a part of that registration statement, and constitutes a prospectus of Birks, as well as being a proxy statement of Mayor’s. As allowed by the SEC rules, this proxy statement/ prospectus does not contain all the information you can find in the registration statement or the exhibits to the registration statement. For further information with respect to Birks, Mayor’s, the merger and the Birks Class A voting shares to be issued pursuant to the merger, reference is made to the registration statement and to the exhibits filed therewith. Statements contained in this proxy statement/ prospectus as to the contents of certain documents are not necessarily complete and, in each instance, reference is made to the copy of the document filed as an exhibit to the registration statement. Each such statement is qualified in its entirety by such reference. The registration statement and the exhibits can be inspected and copied at SEC’s Public Reference Room or through the SEC’s website referred to below.
      At the time of the merger, Birks will be subject to the informational requirements of the United States Securities Exchange Act of 1934, as amended, the Exchange Act, and in accordance therewith will file reports and other information with the SEC. As a foreign private issuer, Birks is exempt from the rules under the Exchange Act prescribing the furnishing and content of proxy statements to shareholders. Because Birks is a foreign private issuer, Birks, its directors and its officers are also exempt from the shortswing profit recovery and disclosure regime of Section 16 of the Exchange Act. Birks’ reports and other information filed with the SEC can be inspected and copied at the SEC’s Public Reference Room, Room 5080, Station Place, 100F Street, N.E., Washington, D.C. 20549 at prescribed rates. Information on the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330. You may also retrieve these materials at the SEC’s website at http://www.sec.gov. Mayor’s is subject to the informational requirements of the Exchange Act, and in accordance therewith files reports, proxy statements and other information with the SEC. Such reports, proxy statements and other information filed by Mayor’s may be inspected and copied at the SEC’s Public Reference Room or through the SEC’s website referred to above.
      Neither Birks nor Mayor’s has authorized anyone to give any information or make any representation about the merger that is different from, or in addition to, that contained in this proxy statement/ prospectus or in any of the materials that are incorporated by reference into this proxy statement/ prospectus. Therefore, if anyone does give you information of this sort, you should not rely on it. If you are in a jurisdiction where offers to exchange or sell, or solicitations of offers to exchange or purchase, the securities offered by this proxy statement/ prospectus are unlawful, or if you are a person to whom it is unlawful to direct these types of activities, then the offer presented in this proxy statement/ prospectus does not extend to you. The information contained in this proxy statement/ prospectus speaks only as of the date of this document unless the information specifically indicates that another date applies.

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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS OF BIRKS AND MAYOR’S
         
Henry Birks & Sons Inc. and subsidiaries
       
    F-2  
    F-3  
    F-4  
    F-5  
    F-6  
    F-8  
Mayor’s Jewelers, Inc. and subsidiaries
       
    F-35  
    F-36  
    F-37  
    F-38  
    F-39  
    F-40  
    F-41  

F-1


(KPMG LOGO)
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors
Henry Birks & Sons Inc.
      We have audited the accompanying consolidated balance sheets of Henry Birks & Sons Inc. and subsidiaries as of March 26, 2005 and March 27, 2004, and the related consolidated statements of operations, stockholders’ equity and comprehensive income, and cash flows for the years ended March 26, 2005, March 27, 2004 and March 29, 2003. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.
      We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform an audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
      In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Henry Birks & Sons Inc. and subsidiaries as of March 26, 2005 and March 27, 2004 and the results of their operations and their cash flows for the years ended March 26, 2005, March 27, 2004 and March 29, 2003 in conformity with US generally accepted accounting principles.
  -S- KPMG LLP
  Chartered Accountants
Montréal, Canada
July 4, 2005
KPMG, a Canadian limited liability partnership is the Canadian
member firm of KPMG International, a Swiss cooperative.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Consolidated Balance Sheets
March 26, 2005 and March 27, 2004
                   
    2005   2004
         
    (Amounts shown in
    thousands of US dollars)
ASSETS
Current assets:
               
 
Cash and cash equivalents
  $ 1,762     $ 1,656  
 
Accounts receivable (net of allowance for doubtful accounts of $1,015; 2004 - $1,086) (note 4)
    9,805       8,272  
 
Inventories (note 5)
    136,999       134,422  
 
Other current assets
    2,951       3,162  
             
 
Total current assets
    151,517       147,512  
Property and equipment, net (note 6)
    30,117       29,108  
Goodwill
    15,463       15,365  
Intangible assets, net of accumulated amortization of $35 (2004 - $17)
    262       216  
Other assets
    2,362       1,179  
             
Total assets
  $ 199,721     $ 193,380  
             
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
 
Current liabilities:
               
 
Bank indebtedness (note 7)
  $ 74,254     $ 70,262  
 
Accounts payable
    22,571       21,220  
 
Accrued liabilities
    11,665       11,409  
 
Other taxes payable
    3,633       6,177  
 
Loans for leasehold improvements and term loans (note 8)
    1,262       2,725  
 
Current portion of long-term debt (note 9)
    3,076       989  
             
 
Total current liabilities
    116,461       112,782  
Long-term debt (note 9)
    28,555       28,563  
Convertible notes (note 10)
    5,000       5,000  
Other long-term liabilities
    4,456       4,797  
Minority interest
    1       1  
             
Total liabilities
    154,473       151,143  
Convertible preferred stock (note 16)
    5,050       10,050  
Stockholders’ equity:
               
 
Common stock (note 16)
    36,364       31,405  
 
Additional paid-in capital
    16,867       15,518  
 
Accumulated deficit
    (13,760 )     (14,927 )
 
Accumulated other comprehensive income
    727       191  
             
 
Total stockholders’ equity
    40,198       32,187  
Commitments and contingencies (notes 17 and 18) 
               
             
Total liabilities and stockholders’ equity
  $ 199,721     $ 193,380  
             
See accompanying notes to consolidated financial statements.

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HENRY BIRKS AND SONS INC. AND SUBSIDIARIES
Consolidated Statements of Operations
Years ended March 26, 2005, March 27, 2004 and March 29, 2003
                           
    2005   2004   2003
             
    (Amounts shown in thousands of
    US dollars)
Net sales
  $ 239,301     $ 216,256     $ 151,312  
Cost of sales, including depreciation of $440, $307 and $220
    130,037       118,861       83,698  
                   
Gross profit
    109,264       97,395       67,614  
Selling, general and administrative expenses (including non-cash compensation expense of $599, $1,745 and $66)
    95,764       93,638       63,890  
Depreciation and amortization
    4,749       4,312       3,256  
Other items
    (1,181 )     338       (210 )
                   
Total operating expenses
    99,332       98,288       66,936  
                   
Operating income (loss)
    9,932       (893 )     678  
Other expenses (income):
                       
 
Interest on long-term debt
    2,906       2,858       2,448  
 
Interest and other financial costs
    5,759       5,312       3,486  
 
(Gain) loss on sale of Mayor’s common shares
    (232 )     176        
 
Loss on disposal of Mayor’s warrants
    332       334       312  
 
Interest and other income
          (184 )     (389 )
                   
      8,765       8,496       5,857  
                   
Income (loss) from continuing operations before income tax, minority interest, discontinued operations and extraordinary item
    1,167       (9,389 )     (5,179 )
Income tax benefit
                991  
                   
Income (loss) from continuing operations before minority interest, discontinued operations and extraordinary item
    1,167       (9,389 )     (4,188 )
Minority interest in loss of subsidiary (note 2)
          7,175       8,071  
                   
Income (loss) from continuing operations before discontinued operations and extraordinary item
    1,167       (2,214 )     3,883  
Loss from discontinued operations, net of income tax of nil (note 12)
                (828 )
                   
Income (loss) before extraordinary item
    1,167       (2,214 )     3,055  
Extraordinary gain, net of income tax of nil (note 2)
                9,042  
                   
Net income (loss) attributable to common stockholders
  $ 1,167     $ (2,214 )   $ 12,097  
                   
See accompanying notes to consolidated financial statements.

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HENRY BIRKS AND SONS INC. AND SUBSIDIARIES
Consolidated Statements of Stockholders’ Equity and Comprehensive Income
Years ended March 26, 2005, March 27, 2004 and March 29, 2003
                                                 
    Voting               Accumulated    
    Common   Voting   Additional       Other    
    Stock   Common   Paid-in       Comprehensive    
    Outstanding   Stock   Capital   Deficit   Income (Loss)   Total
                         
    (Amounts shown in thousands of US dollars)
Balance at March 30, 2002
    6,313,308     $ 31,405     $ 356     $ (23,743 )   $ (465 )   $ 7,553  
Net income
                      12,097             12,097  
Cumulative translation adjustment
                            317       317  
                                     
Total comprehensive income
                                  12,414  
Compensation resulting from warrants granted to management
                312                   312  
Purchase accounting adjustment
                      (1,067 )           (1,067 )
Stock options granted to management and non-employees
                66                   66  
                                     
Balance at March 29, 2003
    6,313,308       31,405       734       (12,713 )     (148 )     19,278  
Net loss
                      (2,214 )           (2,214 )
Cumulative translation adjustment
                            339       339  
                                     
Total comprehensive loss
                                  (1,875 )
Compensation resulting from warrants granted to management
                1,070                   1,070  
Exercise of Mayor’s warrants, purchase accounting (note 2)
                13,292                   13,292  
Stock options granted to a lender
                331                   331  
Compensation resulting from sale of shares to related parties
                88                   88  
Stock options granted to management and non-employees
                3                   3  
                                     
Balance at March 27, 2004
    6,313,308       31,405       15,518       (14,927 )     191       32,187  
Net income
                      1,167             1,167  
Cumulative translation adjustment
                            536       536  
                                     
Total comprehensive income
                                  1,703  
Compensation resulting from warrants granted to management
                278                   278  
Compensation resulting from sale of shares to related parties
                135                   135  
Stock options granted to management and non-employees
                550                   550  
Stock options granted to a lender
                419                   419  
Repurchase of shares
    (10,290 )     (41 )     (33 )                 (74 )
Conversion of common and preferred shares (note 16(b))
    995,526       5,000                         5,000  
                                     
Balance at March 26, 2005
    7,298,544     $ 36,364     $ 16,867     $ (13,760 )   $ 727     $ 40,198  
                                     
See accompanying notes to consolidated financial statements.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
Years ended March 26, 2005, March 27, 2004 and March 29, 2003
                               
    2005   2004   2003
             
    (Amounts shown in thousands of
    US dollars)
Cash flows from operating activities:
                       
 
Net income (loss)
  $ 1,167     $ (2,214 )   $ 12,097  
 
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
                       
   
Extraordinary gain
                (9,042 )
   
Minority interest in loss of subsidiary
          (7,175 )     (8,071 )
   
Depreciation and amortization
    5,172       4,611       3,473  
   
Amortization of debt costs
    688       484       193  
   
Amortization of intangible assets
    17       8       3  
   
Unrealized foreign exchange gain on convertible notes
    (401 )     (552 )     (314 )
   
Loss on disposal of private label credit card receivables
                412  
   
Loss on disposal of warrants
    332       334       312  
   
Non-cash compensation expense
    957       1,745       66  
   
Net proceeds from sale of private label credit cards
                12,147  
   
(Gain) loss on sale of Mayor’s shares
    (232 )     176        
   
Gain on sale of property and equipment
    (114 )     (66 )      
   
Write-off of leasehold improvements
    127              
   
Accretion of interest on sale-leaseback obligation
    65       128       121  
   
(Increase) decrease in:
                       
     
Accounts receivable
    (1,338 )     464       (1,505 )
     
Inventories
    1,994       (3,065 )     (13,655 )
     
Other current assets
    374       1,935       (993 )
   
Increase (decrease) in:
                       
     
Accrued liabilities and other long-term liabilities
    (54 )     1,881       (7,807 )
     
Accounts payable
    470       (1,651 )     1,658  
     
Other taxes payable
    (2,869 )     (66 )     472  
                   
 
Net cash provided by (used in) continuing operations
    6,355       (3,023 )     (10,433 )
 
Loss from discontinued operations
                828  
 
Net cash used in discontinued operations
          (527 )     (408 )
                   
 
Net cash provided by (used in) operations
    6,355       (3,550 )     (10,013 )
Cash flows from investing activities:
                       
 
Additions to property and equipment
    (3,679 )     (3,749 )     (4,008 )
 
Additions to intangible assets
    (58 )     (14 )     (4 )
 
Additions to other assets
    (1,725 )     (364 )     (79 )
 
Costs of acquisition of subsidiary
                (449 )
 
Net proceeds from sale of property and equipment
    190       74        
 
Net proceeds from disposal of Mayor’s shares
    349       484        
                   
 
Net cash used in investing activities
    (4,923 )     (3,569 )     (4,540 )

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Table of Contents

HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows — (Continued)
                             
    2005   2004   2003
             
    (Amounts shown in thousands of
    US dollars)
Cash flows from financing activities:
                       
 
Increase (decrease) in bank indebtedness
  $ 737     $ (1,453 )   $ 4,178  
 
Proceeds from loans for leasehold improvements and term loans
                630  
 
Repayment of loans for leasehold improvements and term loans
    (1,604 )     (1,701 )     (1,488 )
 
Repayment of obligations under capital leases
    (241 )     (305 )     (207 )
 
Repurchase of capital stock
    (74 )            
 
Proceeds from employee stock plans
    16              
 
Proceeds from issuance of preferred shares
                10,050  
 
Proceeds from issuance of convertible notes
                5,000  
 
Repayment of long-term debt
    (672 )     (4,026 )      
 
Repayment of loan payable to shareholder
    (168 )     (152 )     (133 )
 
Proceeds from long-term debt
    99       5,175        
 
Net increase (decrease) in borrowings under line of credit of Mayor’s
    496       9,722       (3,296 )
                   
 
Net cash (used in) provided by financing activities
    (1,411 )     7,260       14,734  
Effect of exchange rate on cash
    85       33       37  
                   
Net increase in cash and cash equivalents
    106       174       218  
Cash of subsidiary acquired
                752  
Cash and cash equivalents, beginning of year
    1,656       1,482       512  
                   
Cash and cash equivalents, end of year
  $ 1,762     $ 1,656     $ 1,482  
                   
Supplemental disclosure of cash flow information:
                       
 
Interest paid
  $ 7,563     $ 8,187     $ 5,344  
 
Non-cash transactions from investing activities:
                       
   
Property and equipment additions acquired through capital leases
    1,600       372       156  
   
Property and equipment additions included in accounts payable and accrued liabilities
    9       664       632  
                   
See accompanying notes to consolidated financial statements.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
Years ended March 26, 2005, March 27, 2004 and March 29, 2003
      Henry Birks & Sons Inc. (the “Company”) was incorporated under the Canada Business Corporations Act. The principal business activities of the Company and its subsidiaries are the manufacture and retail of fine jewelry, timepieces and giftware.
      The Company’s consolidated financial statements are prepared on a 52/53-week retail fiscal year basis as follows: fifty-two weeks ended March 26, 2005 , fifty-two weeks ended March 27, 2004 and fifty-two weeks ended March 29, 2003.
1. Basis of presentation:
      These consolidated financial statements include the accounts of the Canadian parent company (“Birks”) and its wholly-owned subsidiary, Henry Birks & Sons US Inc., and its subsidiary through control, Mayor’s Jewelers Inc. (“Mayor’s”), a publicly traded company on the American Stock Exchange. All significant intercompany accounts and transactions have been eliminated in the consolidation.
2. Acquisition of subsidiary:
      On August 20, 2002, the Company made an investment of $15,050,000 in Mayor’s. The investment consisted of 15,050 shares of Series A convertible voting preferred stock (Series A preferred), convertible into 3,333.33 shares of common stock for each share of $1,000 preferred stock with an allocated fair value of $11,250,000 at the acquisition date. The Company also received 37,273,787 warrants to purchase common stock as follows: one third at $0.30, one third at $0.35 and one third at $0.40. A fair value of $3,800,000 has been allocated to the warrants. The preferred stock carried an annual cumulative dividend of $95 per share, with dividends cumulative through October 15, 2004 to remain unpaid until January 15, 2005 and payable quarterly in arrears on January 15, April 15, July 15 and October 15 of each year, if declared by Mayor’s Board of Directors. Additionally, the preferred stock and the warrants contained anti-dilution provisions which provide for the increase in the number of warrants and preferred shares and have potential to decrease the exercise price of the warrants and are triggered each time Mayor’s issues common stock, options or other securities.
      At the investment date, the conversion of the preferred stock would have given the Company a 71.9% equity interest in the common stock of Mayor’s. The Company also obtained the right to elect a majority of the Board of Directors of Mayor’s. The Company has voting control and therefore consolidates the accounts of Mayor’s using the purchase method of accounting. The results of operations of Mayor’s are included in the consolidated results of the Company from the date of acquisition. As the preferred stock is non-participating, the net loss of Mayor’s is allocated to minority interest until the shares are converted into participating common shares or the minority interest is reduced to nil.
      The purchase of 71.9% voting interest in Mayor’s was accounted for by the purchase method. The excess of 71.9% of the net book value of Mayor’s over the fair value assigned to the preferred shares, amounting to $21,249,000, has been classified as negative goodwill. Such negative goodwill has been accounted for by reducing property and equipment by $12,207,000 with the balance of $9,042,000 recorded as an extraordinary gain. The favorable purchase price reflected Mayor’s poor financial condition at the date of the investment.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      The Company allocated the consideration paid to the net assets of Mayor’s as at August 20, 2002 as follows:
           
    (Amounts in 000’s)
Current assets:
       
 
Inventories
  $ 48,700  
 
Other
    17,800  
       
      66,500  
Property and equipment
    12,207  
Other
    593  
       
      79,300  
Less current liabilities
    (40,922 )
Other liabilities
    (2,700 )
       
      (43,622 )
       
      35,678  
Deduct 71.9% of the fair value assigned to the warrants
    (2,730 )
       
      32,948  
Consideration paid including expenses of $449
    (11,699 )
       
Negative goodwill
  $ 21,249  
       
The negative goodwill has been accounted for as follows:
       
Property and equipment written down
  $ 12,207  
Extraordinary gain
    9,042  
       
    $ 21,249  
       
      The negative goodwill credited to property and equipment resulted in a reduction of consolidated depreciation and amortization expense for the year ended March 26, 2005, of $1,673,000 (2004 - $2,075,000; 2003 - $1,228,000).
      On November 6, 2003, the Company exercised 32,523,787 of the warrants on a cashless basis based on an average market price of $0.77, as defined in the warrant agreements. The exercise of the cashless feature resulted in the acquisition of 17,352,997 shares of common stock and the forfeiture of 15,170,790 warrants. As a result of this transaction, the Company acquired an additional 5.6% voting interest in Mayor’s common stock increasing its voting control to 77.5% which it accounted for using the purchase method of accounting. This also increased its equity interest to 46.9%. The fair value of the consideration paid of $13,292,000 was determined based on the market price of the shares received by Birks.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      The Company allocated the purchase price to the net assets of Mayor’s as of November 6, 2003 as follows:
           
    (Amounts in 000’s)
Current assets:
       
 
Inventories
  $ 5,100  
 
Other
    500  
       
      5,600  
Property and equipment
    800  
Goodwill
    13,124  
Trade name and trademarks
    168  
       
      19,692  
Less current liabilities
    (5,500 )
Other liabilities
    (900 )
       
      (6,400 )
       
Consideration paid
  $ 13,292  
       
      In February 2004, the Company negotiated the early payment of the cumulative dividends on the Series A preferred stock of Mayor’s earned by the Company through February 28, 2004, resulting in intercompany dividend income to the Company of $1,880,000, net of certain incremental costs incurred by Mayor’s, but paid for by the Company, related to its early dividend payment. These costs of $338,000 are included in other items in the consolidated statement of operations. The dividend income has been eliminated on consolidation, which resulted in increasing the minority interest in loss of subsidiary in the prior years by approximately $1,385,000 ($511,000 in 2004 and $874,000 in 2003). As a concession for the early dividend payment, the Company has agreed to reduce its entitlement to all future dividends from $95 per share to $80 per share and to waive the dividend for one year on the preferred stock. To effect the transaction, the Company exchanged its shares of Series A preferred stock of Mayor’s to a newly created Series A-1 convertible preferred stock (Series A-1 preferred) of Mayor’s which are substantially identical to the Series A preferred with the exception of certain changes, primarily related to the provisions regarding the payment of dividends, future dividend rates and the conversion rate.
      On March 22, 2004, the Company sold 1,000,000 shares of Mayor’s common stock at $0.50 per share in a private placement sale to the spouse of one of Mayor’s Directors. The sale of stock resulted in non-cash compensation expense of $200,000, which represented the difference between the market value of the stock and the selling price at the date of the sale and was recorded in selling, general and administrative expenses in 2004. Additionally, the sale of stock resulted in a decrease in the Company’s voting control of Mayor’s of 1.2%.
      On June 15, 2004, Birks sold 500,000 and 250,000 shares of Mayor’s common stock to one of the Company’s directors and a consultant of Birks, who later became an employee of Birks, respectively, for $0.50 per share in a private placement sale. The sale of the 750,000 shares of common stock resulted in non-cash compensation expense of $135,000, recorded by Mayor’s which represented the difference between the market value of the stock and the selling price at the date of the sale, which is included in selling, general and administrative expenses in the 2005 consolidated statement of operations. Additionally, the sale of stock resulted in a decrease in the Company’s voting control of Mayor’s of 0.8%.
      As of March 26, 2005, the Series A-1 preferred of Mayor’s are convertible into 51,499,525 shares of common stock of Mayor’s which amount includes adjustments for the anti-dilution provision of the

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
Series A-1 preferred. If the preferred stock of Mayor’s were converted to common stock on March 26, 2005, Birks would own approximately 75.8% of the outstanding common stock of Mayor’s.
      As of March 26, 2005, Birks had 288,517, 306,317 and 306,317 warrants of Mayor’s exercisable at $0.29, $0.34 and $0.39, respectively, including adjustments for the anti-dilution provisions, as described above.
3. Significant accounting policies:
      (a) Revenue recognition:
      Sales are recognized at the point of sale when merchandise is taken or shipped to a customer. Shipping and handling fees billed to customers are included in net sales. Revenues for gift certificate sales and store credits are recognized upon redemption. Sales of consignment merchandise are recognized at such time as the merchandise is sold and are recorded on a gross basis because the Company is the primary obligor of the transaction, has general latitude on setting the price, has discretion as to the suppliers, is involved in the selection of the product and has inventory loss risk. Sales are reported net of returns. The Company generally gives its customers the right to return merchandise purchased by them from 10 to 30 days and records a provision at the time of sale for the effect of the estimated returns. Revenues for repair services are recognized when the service is rendered.
      (b) Cost of sales:
      Cost of sales includes direct inbound freight, direct labor related to repair services, design and creative, the jewelry studio, inventory shrink, inventory thefts, and boxes (jewelry, watch and giftware). Indirect freight including inter-store transfers, purchasing and receiving costs, distribution costs, warehousing costs and quality control costs are included in selling, general and administrative expenses. Purchase discounts are recorded as a reduction of inventory cost and are recorded to cost of sales as the items are sold. Mark down dollars received from vendors are recorded as a reduction of inventory costs to the specific items to which they apply and are recognized in cost of sales once the items are sold. Other vendor allowances, primarily related to the achievement of certain milestones, are infrequent and insignificant and are recognized upon achievement of the specified milestone in cost of sales.
      (c) Cash and cash equivalents:
      The Company considers all highly liquid investments purchased with original maturities of three months or less and amounts receivable from external credit card issuers to be cash equivalents. Amounts receivable from credit card issuers are typically converted to cash within 2 to 4 days of the original sales transaction. These amounts totaled $1.6 million and $1.5 million as of March 26, 2005 and March 27, 2004, respectively.
      (d) Accounts receivable:
      Accounts receivable arise primarily from customers’ use of the Mayor’s credit card and sales to Birks corporate customers. Several installment sales plans are offered to the Mayor’s credit card holders which vary as to repayment terms and finance charges assessed. Finance charges, when applicable, accrue at rates ranging from 9.9% to 18% per annum. Finance charge income was $0.2 million for the year ended March 26, 2005, $0.3 million for the year ended March 27, 2004 and $1.5 million for the year ended March 29, 2003, and is recorded in net sales. The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      (e) Inventories:
      Retail inventories and inventories of raw materials are valued at the lower of average cost or net realizable value. Inventories of work in progress and Company manufactured finished goods are valued at the lower of average cost (which includes material, labour and overhead costs) or net realizable value.
      The Company records provisions for lower of cost or market, damaged goods, and slow-moving inventory. The cost of inbound freight is included in the carrying value of the inventories.
      (f) Property and equipment:
      Property and equipment are recorded at cost. Maintenance and repair costs are charged to selling, general and administrative expenses as incurred, while expenditures for major renewals and improvements are capitalized. Depreciation and amortization are computed using the straight-line method based on the estimated useful lives of the assets as follows:
         
Asset   Period
     
Building
    20 years  
Leasehold improvements
    Lower of term of the  
      lease or the useful life of asset  
Software
    3-7 years  
Electronic equipment
    3-10 years  
Molds
    5-25 years  
Furniture and fixtures
    5-8 years  
Manufacturing equipment
    8 years  
Automobiles and trucks
    3 years  
      (g) Goodwill and intangible assets:
      Goodwill is not amortized but is tested for impairment annually, or more frequently, if events or changes in circumstances indicate that the asset might be impaired. The Company has selected the Company’s fiscal year-end as the measurement date for the impairment test, which was performed and the goodwill amount was not considered impaired.
      Trademarks and the fair value attributable to Mayor’s trade name are being amortized using the straight-line method over a period of 15 to 20 years.
      (h) Deferred financing costs:
      The Company amortizes deferred financing costs incurred in connection with its financing agreements using the effective interest method over the related period of the financing. Such deferred costs are included in other assets in the accompanying consolidated balance sheets.
      (i) Warranty accrual:
      The Company generally warranties its jewelry and watches for periods extending up to three years and has a battery replacement policy for its private label watches. The Company accrues a liability based on its historical repair costs.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      (j) Income taxes:
      The Company accounts for income taxes in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 109, Accounting for Income Taxes. Under SFAS 109, deferred income taxes reflect the net tax effects of (a) temporary differences between the carrying amounts of assets and liabilities for financial statement reporting purposes and the bases for income tax purposes, and (b) operating losses and tax credit carryforwards. Deferred income tax assets are evaluated and, if realization is not considered to be more likely than not, a valuation allowance is provided.
      (k) Foreign exchange:
      Monetary assets and liabilities denominated in foreign currencies are translated at the rates of exchange in effect at the balance sheet date. Other balance sheet items denominated in foreign currencies are translated at the rates prevailing at the respective transaction dates. Revenue and expenses denominated in foreign currencies are translated at average rates prevailing during the year. Gains on foreign exchange of $176,000, $503,000 and $321,000 are recorded in cost of goods sold, and $401,000, $552,000 and $314,000 are recorded in interest on long-term debt for the years ended March 26, 2005, March 27, 2004 and March 29, 2003, respectively.
      Birks’ functional currency is the Canadian dollar and the reporting currency is the US dollar. The assets and liabilities of Birks are translated for reporting purposes at exchange rates in effect at the balance sheet dates. Revenue and expense items are translated at average exchange rates prevailing during the periods. The resulting gains and losses are accumulated in other comprehensive income.
      (l) Stock-Based Compensation:
      The Company applies Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees and related interpretations in accounting for its stock-based compensation plans. Accordingly, compensation expense has been recognized for such plans where variable accounting applies. Had compensation expense for the Company’s stock-based compensation plans been determined using the fair value method described in SFAS No. 123, Accounting for Stock-Based Compensation , as amended by SFAS No. 148 Accounting for Stock-Based Compensation — Transition and Disclosure , the Company’s net income (loss) would have been increased or reduced to the proforma amounts presented below for the years ended:
                         
    2005   2004   2003
             
    (Amounts in 000’s)
Net income (loss) as reported
  $ 1,167     $ (2,214 )   $ 12,097  
Employee compensation expense recorded
    450       1,235       66  
                   
Adjusted net income (loss)
    1,617       (979 )     12,163  
Stock-based employee compensation expense determined under fair-value based method for all awards, net of tax
    (447 )     (1,249 )     (531 )
                   
Proforma net income (loss)
  $ 1,170     $ (2,228 )   $ 11,632  
                   
      The fair value of each option granted by Birks was estimated as of the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants issued in the year ended March 26, 2005 and the year ended March 29, 2003: expected volatility of 59% and 58%, respectively, risk-free interest rate of 3.74% and 3.06%, respectively, expected lives of 6 years and a dividend yield of zero for both periods. The weighted average fair values of options granted during the year ended March 26, 2005 and the year ended March 29, 2003 were $3.32 (CAN$4.51) and $3.01 (CAN$4.38), respectively. No options were granted in the year ended March 27, 2004.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      The fair value of each of Mayor’s warrants granted by Birks was estimated as of the date of grant in the year ended March 29, 2003 using the Black-Scholes pricing model with the following weighted average assumptions: expected volatility 49.2%, risk-free interest rate 4.48%, expected lives of approximately twenty years and a dividend yield of zero. The weighted average fair value of the warrants is $0.26.
      The fair value of each option granted by Mayor’s was estimated as of the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions used for grants in the years ended March 26, 2005, March 27, 2004 and March 29, 2003: expected volatility of 94%, 97% and 90%, respectively; risk-free interest rate of 3.61%, 2.80% and 2.53%, respectively; expected lives of approximately five years and a dividend yield of zero for all three years presented. The weighted average fair values of options granted during the years ended March 26, 2005, March 27, 2004 and March 29, 2003 were $0.45, $0.51 and $0.28, respectively.
     (m) Use of estimates:
      The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the period. Actual results could differ from those estimates.
     (n) Long-lived assets:
      Long-lived assets held and used by the Company are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. Measurement of an impairment loss for such long-lived assets is based on the difference between the carrying value and the fair value of the asset. Long-lived assets to be disposed of are reported at the lower of the carrying amount or fair value less cost to sell.
     (o) Advertising costs:
      Advertising costs are generally charged to expense as incurred. However, certain expenses such as those related to catalogs are expensed at the time such catalogs are shipped to recipients. The Company and its vendors participate in cooperative advertising programs in which the vendors reimburse the Company for a portion of certain specific advertising costs which are netted against advertising expense in selling, general and administrative expenses and amounted to $3.3 million, $2.8 million and $1.1 million in the years ended March 26, 2005, March 27, 2004 and March 29, 2003, respectively. Advertising expense, net of vendor cooperative advertising allowances, amounted to $9.1 million, $10.0 million and $5.7 million in the years ended March 26, 2005, March 27, 2004 and March 29, 2003, respectively.
     (p) Pre-opening expenses:
      Pre-opening expenses related to the opening of new and relocated stores are expensed as incurred.
     (q) Comprehensive income (loss):
      Comprehensive income (loss) includes all changes in equity during a period except those resulting from investments by owners and distributions to owners.
     (r) Operating leases:
      All material lessor incentive amounts on operating leases are deferred and amortized as a reduction of rent expense over the term of the lease. Rent expense is recorded on a straight-line basis, which takes into

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
effect any rent escalations, rent holidays and fixturing periods. Lease terms are from the inception of the fixturing period until the end of the initial lease term and generally exclude renewal periods.
     (s) Newly issued accounting standards:
      In December 2004, the FASB issued SFAS No. 123(R), Share-Based Payments , which addresses the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for (a) equity instruments of the enterprise or (b) liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. SFAS No. 123(R) requires an entity to recognize the grant-date fair-value of stock options and other equity-based compensation issued to employees in the income statement. SFAS No. 123(R) generally requires that an entity account for those transactions using the fair-value-based method, and eliminates an entity’s ability to account for share-based compensation transactions using the intrinsic value method of accounting in APB Opinion No. 25, Accounting for Stock Issued to Employees , which was permitted under SFAS No. 123, as originally issued. SFAS No. 123(R) is effective for the Company as of its fiscal year beginning March 26, 2006. The Company has not yet determined the impact the adoption of SFAS No. 123(R) will have on the Company’s financial position or results of operations.
      In November 2004, the FASB issued SFAS No. 151, Inventory Costs , to amend the guidance in Chapter 4, Inventory Pricing , of FASB Accounting Research Bulletin No. 43, Restatement and Revision of Accounting Research Bulletins. SFAS No. 151 clarifies the accounting for abnormal amounts of idle facility expense, freight, handling costs, and wasted material (spoilage). SFAS No. 151 requires that those items be recognized as current-period charges. Additionally, SFAS No. 151 requires that allocation of fixed production overheads to the costs of conversion be based on the normal capacity of the production facilities. SFAS No. 151 is effective for fiscal years beginning after June 15, 2005. The adoption of SFAS No. 151 is not expected to have a material effect on the Company’s financial position or results of operations.
      In December 2004, the FASB issued SFAS No. 153, Exchanges of Non-Monetary Assets — an Amendment of APB Opinion No. 29 , to address the accounting for non-monetary exchanges of productive assets. SFAS No. 153 amends APB No. 29, Accounting for Non-Monetary Exchanges , which established a narrow exception for non-monetary exchanges of similar productive assets from fair value measurement. SFAS No. 153 eliminates that exception and replaces it with an exception for exchanges that do not have commercial substance. Under SFAS No. 153 non-monetary exchanges are required to be accounted for at fair value, recognizing any gains or losses, if the fair value is determinable within reasonable limits and the transaction has commercial substance. It specifies that a non-monetary exchange has commercial substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. SFAS No. 153 is effective prospectively for non-monetary asset exchange transactions in fiscal periods beginning after June 15, 2005. The adoption of SFAS No. 153 is not expected to have a material effect on the Company’s financial position or results of operations.
      In March 2005, the FASB issued Interpretation No. 47 (“FIN 47”), Accounting for Conditional Asset Retirement Obligation , to clarify that an entity must recognize a liability for fair value of a conditional asset retirement obligation when incurred if the liability’s fair value can be reasonably estimated. FIN 47 also defines when an entity would have sufficient information to reasonably estimate the fair value of an asset retirement obligation. FIN 47 is effective for fiscal years ending after December 15, 2005. Retrospective application of interim financial information is permitted but is not required. Early adoption of this Interpretation is encouraged. The Company is evaluating the impact the adoption of FIN 47 would have on its financial position and results of operations.
      In May 2005, the FASB issued SFAS No. 154, Accounting Changes and Error Corrections — a replacement of APB Opinion No. 20 and FASB Statement No. 3. SFAS 154 replaces APB Opinion No. 20, Accounting Changes , and FASB Statement No. 3, Reporting Accounting Changes in Interim Financial

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
Statements , and changes the requirements for the accounting for and reporting of a change in accounting principle. SFAS 154 requires retrospective application to prior periods’ financial statements of changes in accounting principles, unless it is impracticable to do so, in which case other alternatives are required. SFAS 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. Birks has not yet determined the impact, if any, the adoption of SFAS No. 154 will have on its financial position or results of operations.
4. Accounts receivable:
      Accounts receivable consist of the following as of:
                 
    2005   2004
         
    (Amounts in 000’s)
Trade
  $ 8,756     $ 7,506  
Other
    1,049       766  
             
    $ 9,805     $ 8,272  
             
      Continuity of the allowance for doubtful accounts and allowance for sales returns is as follows:
                 
    Allowance for   Allowance for
    Doubtful Accounts   Sales Returns
         
    (Amounts in 000’s)
Balance March 30, 2002
  $ 50     $ 47  
Additional provision recorded
    2,324       8,379  
Deductions
    (1,031 )     (8,025 )
             
Balance March 29, 2003
    1,343       401  
Additional provision recorded
    221       10,075  
Deductions
    (478 )     (10,207 )
             
Balance March 27, 2004
    1,086       269  
Additional provision recorded
    127       11,675  
Deductions
    (198 )     (11,643 )
             
Balance March 26, 2005
  $ 1,015     $ 301  
             
      Certain sales plans relating to customers’ use of Mayor’s credit cards provide for revolving lines of credit under which the payment terms exceed one year. These receivables, amounting to approximately $1.6 million and $1.4 million at March 26, 2005 and March 27, 2004, respectively, are included in accounts receivable in the accompanying consolidated balance sheets.
      On October 1, 2002, Mayor’s sold $13.1 million of its $18.5 million credit card portfolio to Wells Fargo on a non-recourse basis. A charge on disposal of the portfolio of $413,000 related to the sale is included in other items in the consolidated statement of operations for the year ended March 29, 2003. The Company retained gross receivables of $5.4 million representing customers with balances greater than an agreed upon amount and certain accounts that Wells Fargo did not wish to purchase.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
5. Inventories:
      Inventories are summarized as follows:
                 
    2005   2004
         
    (Amounts in 000’s)
Raw materials
  $ 4,409     $ 5,907  
Work in progress
    1,910       1,178  
Retail inventories and manufactured finished goods
    130,680       127,337  
             
    $ 136,999     $ 134,422  
             
      Additionally, the Company held consignment inventory with a purchase value of approximately $28,589,000 and $23,389,000 at March 26, 2005 and March 27, 2004, respectively.
6. Property and equipment:
      The components of property and equipment are as follows:
                                                 
    2005   2004
         
        Accumulated           Accumulated    
        Depreciation and   Net Book       Depreciation and   Net Book
    Cost   Amortization   Value   Cost   Amortization   Value
                         
    (Amounts in 000’s)
Land
  $ 5,663     $     $ 5,663     $ 4,994     $     $ 4,994  
Buildings
    7,444       1,775       5,669       5,736       1,453       4,283  
Leasehold improvements
    26,109       14,191       11,918       24,136       10,854       13,282  
Software and electronic equipment
    11,739       8,211       3,528       10,158       6,543       3,615  
Molds
    3,401       2,186       1,215       2,818       1,707       1,111  
Furniture and fixtures
    3,564       2,042       1,522       3,052       1,456       1,596  
Manufacturing equipment
    1,055       455       600       538       336       202  
Automobiles and trucks
    11       9       2       37       12       25  
                                     
    $ 58,986     $ 28,869     $ 30,117     $ 51,469     $ 22,361     $ 29,108  
                                     
      Property and equipment, having a cost of $13,002,000 and a net book value of $9,484,000 as of March 26, 2005, and a cost of $10,305,000 and a net book value of $7,603,000 as of March 27, 2004, are under capital leasing arrangements.
7. Bank indebtedness:
      Bank indebtedness consists of the following:
                 
    2005   2004
         
    (Amounts in 000’s)
Birks(a)
  $ 40,753     $ 37,257  
Mayor’s(b)
    33,501       33,005  
             
    $ 74,254     $ 70,262  
             

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
 
(a)  Birks had a loan agreement with GMAC which expired on July 31, 2004. Effective July 1, 2004, Birks entered into an amendment and restatement of its loan with GMAC for a further three-year period. The principal elements of the facility remained unchanged:
    (i) Birks may draw down on the facility to a maximum of $49,370,500 (CAN$60,000,000). A clause in Birks’ facility allows it to draw up to $53,485,000 (CAN$65,000,000) during a certain period of the year. The short-term borrowings bear interest at an annual rate of prime plus 0.5%. Effective July 1, 2004, an unused line fee of 0.25% is applicable.
 
    (ii) As security for borrowings under the credit facility, Birks has pledged assets as disclosed in note 9. In addition, the bank agreement contains customary financial covenants and other conditions.
 
    (iii) Should Birks terminate the agreement prior to July 31, 2007, Birks has committed to pay the lender fees of $617,000 (CAN$750,000), except if:
    •  Approximately $16,457,000 (CAN$20,000,000) of new funds (net of all investment banker, underwriter, brokerage or other fees and costs associated therewith) have been received by Birks either as new loans subordinated in favor of the lender or to any lender or as newly issued capital stock of Birks; and
 
    •  The lender has been furnished with complete details of any bona fide, legitimate unrelated offer to replace Birks financing and the lender does not agree to match the terms and conditions of such offer within fourteen days of receipt of such details.
      The information concerning Birks’ bank indebtedness is as follows:
                                 
    Year Ended   Year Ended
    March 26,   March 27,
    2005   2004
         
    CAN   US   CAN   US
                 
    (Amounts in 000’s)
Maximum borrowings outstanding during the year
  $ 62,601     $ 52,495     $ 64,049     $ 49,106  
Average outstanding balance during the year
  $ 51,026     $ 39,920     $ 55,140     $ 40,763  
Weighted average interest rate for the year
    4.51 %     4.51 %     5.28 %     5.28 %
Effective interest rate at year-end
    4.75 %     4.75 %     4.5 %     4.5 %
(b)  As of March 26, 2005, Mayor’s had a $58 million working capital credit facility with Fleet Retail Group LLC (formerly known as Fleet Retail Finance) and GMAC and a $12.7 million junior secured term loan with Back Bay Capital. The junior secured term loan is included in long-term debt (see note 9). Both of the debt facilities have a maturity date of August 20, 2006 and are collateralized by substantially all of Mayor’s assets. All borrowings under the working capital facility are considered bank indebtedness, due to the fact that the borrowing availability is based on certain inventory and accounts receivable balances which are short-term in nature. On September 7, 2004, Mayor’s entered into a Fourth Amendment to the working capital facility and the junior secured term loan (the “Amended Credit Agreement”). The Amended Credit Agreement provides for, among other things, an extended maturity date to August 20, 2006, a 1.25% reduction of interest on the junior secured term loan, an interest reduction on the Fleet Retail Group LLC-GMAC portion of the credit facility, the elimination of two financial covenants and the increase to $4.5 million in the capital expenditures allowed pursuant to the sole remaining financial covenant which is measured annually. Availability under the working capital facility is determined based upon a percentage formula applied to certain inventory and accounts receivable as allowed by an amendment on February 20, 2004, and has certain restrictions regarding borrowing availability. The interest rate under the working capital facility as of March 26, 2005 was 6.25% (prime plus 0.5%). On March 4, 2005, the capital expenditure limit was further increased to $5,000,000 per fiscal year. Mayor’s was in compliance with the capital expenditure covenant for 2005.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
The junior secured term loan currently bears an effective interest rate of 12.75% and is subject to similar restrictions and covenants as the working capital facility, including the capital expenditure covenant, as well as certain prepayment penalties.
    After taking into consideration the foregoing borrowing restrictions, Mayor’s had approximately $47.4 million of borrowing capacity under its working capital facility and term loan at March 26, 2005 and, after netting the outstanding borrowings of $33.5 million and letter of credit commitments of $550,000, Mayor’s had excess borrowing capacity of approximately $13.3 million.
    On April 29, 2005, the Company paid down $1 million of the principal balance of the junior secured term loan without any prepayment penalty.
    On May 3, 2005, the banking facilities were further amended to allow for the interest rate of Mayor’s revolving credit facility to be based on either a prime rate plus a specified margin dependent on the level of excess borrowing availability, or a LIBOR based rate (“Eurodollar”) plus a specified margin, based on the level of borrowing availability, at Mayor’s election.
    Information concerning Mayor’s credit facility follows:
                 
    Year Ended   Year Ended
    March 26,   March 27,
    2005   2004
         
    (Amounts in 000’s)
Maximum borrowings outstanding during the year
  $ 48,417     $ 39,955  
Average outstanding balance during the year
  $ 35,178     $ 31,004  
Weighted average interest rate for the year
    5.6 %     6.3 %
Effective interest rate at year-end
    6.25 %     5.25 %

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
8. Loans for leasehold improvements and term loans:
                 
    2005   2004
         
    (Amounts in 000’s)
Loan for leasehold improvements, to a maximum of $2,469 (CAN$3,000), repayable on demand but, prior to demand, by way of 60 equal and consecutive minimum monthly capital repayments of $41.1 (CAN$50), maturing in September 2006, bearing interest at an annual rate of prime plus 2.5%, covered under the security disclosed in note 9 and the leasehold improvements
  $ 408     $ 831  
Loan for leasehold improvements, to a maximum of $2,469 (CAN$3,000), repayable on demand but, prior to demand, by way of 60 equal and consecutive minimum monthly capital repayments of $41.1 (CAN$50), maturing in September 2006, bearing interest at an annual rate of prime plus 0.625%, covered under the security disclosed in note 9 and the leasehold improvements. Garantie Québec has guaranteed the lender repayment of 65% of any loss which may be sustained by the lender in connection with the loan in exchange for an annual fee of 2% of the outstanding balance
    741       1,138  
Term loan repayable on demand but, prior to demand, by way of 60 equal and consecutive minimum monthly capital repayments of $5.5 (CAN$6.7), bearing interest at an annual rate of prime plus 2.5%, maturing in October 2005
    38       96  
Non-revolving demand loan, repayable in monthly capital repayments of $1.48 (CAN$1.8), bearing interest at an annual rate of prime plus 1%, maturing in May 2009. Certain equipment and leasehold improvements of a store have been pledged as security
    75       84  
Loan for leasehold improvements repayable on demand but, prior to demand, by way of 60 equal and consecutive minimum monthly capital repayments of $68.5 (CAN$83.3), maturing in December 2004, bearing interest at an annual rate of prime plus 0.375%, covered under the security disclosed in note 9 and the leasehold improvements. Garantie Québec has guaranteed the lender repayment of 30% of any loss which may be sustained by the lender in connection with this loan in exchange for an annual fee of 1% of the outstanding balance
          576  
             
    $ 1,262     $ 2,725  
             

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
9. Long-term debt:
      (a) Long-term debt consists of the following:
                 
    2005   2004
         
    (Amounts in 000’s)
Birks(b):
               
Sovereign Bank term loan, bearing interest at an annual rate of 6.75%, repayable to February 2010 in 57 monthly capital and interest installments of $2.0, secured by Henry Birks & Sons US Inc. equipment with a cost of $293
  $ 100     $  
Term loan from La Financière du Québec, bearing interest at an annual rate of prime plus 1.5%, repayable to June 2010 in 84 equal monthly capital repayments of $44.1 (CAN$53.6), secured by the assets of the Company, ranking second to the Company’s bank indebtedness, and by a $370 (CAN$450) Letter of Credit issued by Regaluxe Investment S.à.r.l. on behalf of Birks (note 20(d))
    2,598       3,048  
Subordinated loan from the Company’s parent, Regaluxe Investment S.à.r.l., bearing annual interest, after withholding taxes, of 12% to August 2005 and 14% thereafter, repayable in March 2006 following its renewal by the Company for an additional twelve months with repayment privilege subject to the approval of the Company’s principal lender
    2,057       1,896  
Obligation under capital lease on land and building, bearing annual interest of 5%, repayable in monthly capital installments of $5.4, maturing in March 2025, secured by the property, second position on other assets of Henry Birks & Sons US Inc. and a guarantee by the Company subordinated to all pre-existing debt
    1,300        
Obligations under capital leases, at annual interest rates between 5.8% and 9.7%, secured by equipment, maturing at various dates from June 2005 to March 2010
    478       389  
Obligation under capital lease on land and buildings, pursuant to a sale-leaseback transaction (note 11). The term loan is being amortized using an implicit annual interest rate of 10.74% over the term of the lease of 20 years with a balloon payment
    12,261       11,239  
Loan payable to Regaluxe Investment S.à.r.l., bearing interest at 3.55% per annum, net of withholding taxes, maturing March 1, 2006
    169       312  
             
      18,963       16,884  
Mayor’s:
               
Junior secured term loan (note 7(b))
    12,668       12,668  
             
      31,631       29,552  
Current portion
    3,076       989  
             
    $ 28,555     $ 28,563  
             
      (b) As security for the bank indebtedness, loans for leasehold improvements and term loans and long-term debt, Birks has provided the lenders the following:
        (i) general assignment of all accounts receivable and other receivables;
 
        (ii) inventory security under Section 427 of the Canadian Bank Act and under an act respecting bills of lading, receipts and transfers of property in stock;

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
        (iii) general security agreements;
 
        (iv) insurance on physical assets in a minimum amount equivalent to the indebtedness, assigned to the lenders;
 
        (v) a mortgage on moveable property (general) under the Civil Code (Québec) of $65,824,000 (CAN$80,000,000), an additional mortgage of $13,165,000 (CAN$16,000,000) and a third mortgage of $13,165,000 (CAN$16,000,000);
 
        (vi) lien on machinery, equipment and molds and dies; and
 
        (vii) the securitization and subordination of all present and future indebtedness owing by the Company to Regaluxe Investment S.à.r.l.
      (c) Future minimum lease payments for capital leases required in the following five years and thereafter are as follows:
                                   
    Mayor’s   Birks   Total
             
    (Amounts in 000’s)
Year ending March:
                               
 
2006
  $ 119     $ 1,595     (CAN $ 1,938 )   $ 1,714  
 
2007
    83       1,491     (CAN $ 1,812 )     1,574  
 
2008
    81       1,491     (CAN $ 1,812 )     1,572  
 
2009
    56       1,488     (CAN $ 1,808 )     1,544  
 
2010
    9       1,519     (CAN $ 1,845 )     1,528  
 
Thereafter
          24,785     (CAN $ 30,121 )     24,785  
                         
      348       32,369               32,717  
Less imputed interest
    36       18,642               18,678  
                         
    $ 312     $ 13,727             $ 14,039  
                         
      (d) Principal payments on long-term debt required in the following five years and thereafter, including obligations under capital leases, are as follows:
                                   
    Mayor’s   Birks   Total
             
    (Amounts in 000’s)
Year ending March:
                               
 
2006
  $ 102     $ 2,974     (CAN $ 3,615 )   $ 3,076  
 
2007
    12,741       650     (CAN $ 790 )     13,391  
 
2008
    74       655     (CAN $ 796 )     729  
 
2009
    54       661     (CAN $ 803 )     715  
 
2010
    9       653     (CAN $ 794 )     662  
 
Thereafter
          13,058     (CAN $ 15,870 )     13,058  
                         
    $ 12,980     $ 18,651             $ 31,631  
                         
10. Convertible notes:
      (a) On September 30, 2002, the Company issued a convertible note of $2,500,000 to a preferred shareholder, secured by the Company’s investment in Mayor’s stock (present and future). The note is non-interest bearing until September 29, 2007 and bears 6% interest per annum thereafter, payable on the principal repayment dates.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      The note is convertible into 512,015 Class A voting shares of the Company, at the option of the holder. Furthermore, the holder has committed to convert concurrently with the consummation of the merger with Mayor’s (see note 22). If the note has not been converted by September 30, 2007, the unpaid principal balance shall be repaid in three equal instalments on September 30, 2007, 2008 and 2009 including any accrued unpaid interest. Interest expense on the convertible note is accrued based on the effective rate of 1% computed based on the assumption that the note is not repaid or converted by September 30, 2007.
      (b) On September 30, 2002, the Company issued a convertible note of $2,500,000 to Henry Birks and Sons Holdings Inc. In March 2005, as a consequence of the liquidation of Henry Birks and Sons Holdings Inc. into Birks (see note 16 (a)), Birks issued, in replacement, a convertible note of $2,500,000. Regaluxe Investment S.à.r.l (controlling shareholder of the Company), secured by the Company’s investment in Mayor’s stock (present and future). The note bears interest at 0.25%, payable annually at each anniversary date of the note until September 29, 2007 and bears 6.25% interest per annum thereafter, payable on the principal repayment dates.
      The note is convertible into 504,876 Class B multiple voting shares of the Company, at the option of the holder. Furthermore, the holder has committed to convert concurrently with the consummation of the merger with Mayor’s (see note 22). If the note has not been converted by September 30, 2007, the unpaid principal balance shall be repaid in three equal instalments on September 30, 2007, 2008 and 2009 including any accrued unpaid interest. Interest expense on the convertible note is accrued based on the effective rate of 1.25% computed based on the assumption that the note is not repaid or converted by September 30, 2007.
11. Sale-leaseback transaction:
      On December 12, 2000, the Company entered into a sale-leaseback transaction involving certain land and buildings. The transaction resulted in gross proceeds of $9,474,000 (CAN$14,250,000 at the exchange rate on the date of the transaction). This transaction resulted in a financing lease with no deferred gain or loss recorded on the transaction, with long-term debt of $9,474,000 (CAN$14,250,000) being amortized using an implicit interest rate of 10.74% over the term of the lease. The balance of the debt is $12,261,080 at March 26, 2005.
12. Discontinued operations:
      Mayor’s closed its store at Tysons Galleria in McLean, Virginia in March 2003 in order to concentrate its merchandising and marketing efforts in its core Florida and Georgia marketplace. The closing of the store is classified as a discontinued operation. Costs related to the discontinued operation of $828,000 include operating losses, costs to exit the lease, write-off of fixed assets and severance costs offset by the write-off of deferred revenue from landlord inducements. The net assets of the store were not significant.
13. Allowance for restructuring:
      The continuity of the allowance for restructuring of Mayor’s included in accrued liabilities is as follows:
         
    (Amounts in 000’s)
Balance August 20, 2002
  $ 3,149  
Deductions
    (3,149 )
       
Balance March 29, 2003
  $  
       
      Other items within total operating expenses for the year ended March 26, 2005 consist primarily of $1.2 million of income as a result of a settlement by Mayor’s of a sales tax audit for less than the amount accrued as well as an adjustment of other sales tax contingency estimates.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      Other items within total operating expenses for the year ended March 29, 2003 consist primarily of reserves by Mayor’s related to sales tax liabilities of approximately $1.0 million, charges of $0.4 million related to the sale of certain of Mayor’s accounts receivable, offset by the reversal of approximately $1.9 million of reserves recorded by Mayor’s prior to its acquisition by Birks related to the exit of leases for closed stores as the leases were terminated at costs more favorable than originally estimated.
      No additional restructuring allowances were recorded in the years ended March 26, 2005 and March 27, 2004.
14. Benefit plans and stock-based compensation:
      (a) Stock option plans and arrangements:
      (i) Birks has an employee stock option plan and has authorized 237,907 shares or 10% of non-voting common stock for issuance under this plan. The granting of options, the price and the related vesting period are at the discretion of the Board of Directors. The life of these options shall not exceed 10 years. Options vest generally pro-rata over four years.
      (ii) The Company has also entered into separate agreements to issue options to purchase 439,532 shares of common stock (not specifically defined) of the Company to the Company’s chief executive officer and 143,339 non-voting common shares to a director of the Company and a director of the parent company. The options are at prices ranging from CAN$6.00 to $7.00 per share. At March 26, 2005, all these options are exercisable and expire over a period of ten years from the grant date. The life of these options shall not exceed a period of three months after service terminates, except in certain specific situations. Effective April 1, 2005, 439,532 of these options were modified to extend the post-termination period from three months to two years or 10 years after retirement. The compensation expense recorded in selling, general and administrative expenses for the year ended March 26, 2005 is $495,566 (CAN$653,107); (March 27, 2004 - $2,857 (CAN$3,865)); (March 29, 2003 -$65,775 (CAN$101,748)).
      (iii) On April 23, 2004, the Company granted to members of its Board of Directors in lieu of directors fees and committee attendance fees, 25,000 options to acquire non-voting common stock of the Company for a purchase price of CAN$7.73 exercisable at any time to April 23, 2014. One director waived the options and subsequently resigned. The option holders are entitled to require the Company to redeem the shares at any time that Birk’s is not a public company. The compensation expense recorded in selling, general and administrative expenses in 2005 is $28,342 (CAN$37,350).
      The following is a summary of the activity of Birks’ stock option plans and arrangements:
                 
        Weighted Average
    Options   Exercise Price
         
    (CAN dollars)
Outstanding, March 30, 2002
    704,562     $ 6.54  
Granted
    91,836       6.58  
Forfeited/cancelled
    (14,095 )     6.99  
             
Outstanding March 29, 2003
    782,303       6.42  
Forfeited/cancelled
    (2,475 )     7.23  
             
Outstanding March 27, 2004
    779,828       6.42  
Granted
    45,000       7.73  
Forfeited/cancelled
    (41,538 )     7.24  
             
Outstanding March 26, 2005
    783,290     $ 6.45  
             

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      A summary of the status of Birks’ stock options as of March 26, 2005 is presented below:
                                         
    Options Outstanding   Options Exercisable
         
        Weighted   Weighted       Weighted
        Average   Average       Average
    Number   Remaining   Exercise   Number   Exercise
Exercise Price   Outstanding   Life (Years)   Price   Exercisable   Price
                     
(CAN dollars)   (CAN dollars)
$6.00
    259,560       3.1     $ 6.00       259,560     $ 6.00  
$6.25
    292,786       3.9       6.25       292,786       6.25  
$7.00
    162,194       6.3       7.00       162,194       7.00  
$7.73
    68,750       8.0       7.73       36,587       7.73  
                               
      783,290       4.5     $ 6.45       751,127     $ 6.40  
                               
      (b) On January 31, 2003 and March 14, 2003, Birks assigned rights to receive 4,250,000 and 500,000, respectively, of its warrants in Mayor’s common stock to certain current or former employees of Birks or its affiliates, who were, or later became, employees of or provided services to Mayor’s. The right to receive these warrants is contingent upon fulfillment of certain time-based employment vesting requirements. The initial exercise price of the warrants was $0.30 per share. The warrants granted to employees are subject to variable accounting due to their cashless exercise feature, which requires compensation expense (credit) calculated as the increase or decrease in intrinsic value of the warrants, to the extent vested, based on the change in market value of the underlying Mayor’s common stock. Non-cash compensation expense (credit) included in selling, general and administrative expenses for the year ended March 26, 2005 related to these warrants was approximately ($60,200), (2004 - $1,541,700; 2003 - $0). As of March 26, 2005, the number of warrants had increased to 4,776,899, all of which were vested, and the exercise price was $0.29 as a result of the anti-dilution provisions contained in the warrant agreements as described in note 2. On May 26, 2005, Mayor’s purchased 501,348 of these warrants from one of the holders for $150,000, the estimated fair value.
      (c) In connection with its term loan agreement with La Financière du Québec, the lender is entitled to 75,191 options to purchase common shares of the Company at $2.52 (CAN$3.06) per share or 99,428 options at $3.72 (CAN$4.52) per share if the Series A preferred shares of the Company are converted into common shares prior to the full repayment of the term loan.
      The options were issued on May 13, 2003 and each option had a fair value of $4.29 (CAN$5.97) for a total fair value of $323,300 (CAN$449,000). As at March 26, 2005, each option had a fair value of $6.00 (CAN$7.29) for a total value of $451,000 (CAN$548,000). Total compensation expense recorded in interest on long-term debt in 2005 is $70,140 (CAN$90,119) (2004 - $39,500 (CAN$53,443)).
      (d) Birks’ former parent company has granted to a lending institution the option to purchase approximately 11,896 shares of common stock of the Company (adjusted so as to equal 0.50% of all then issued and outstanding shares of all classes and categories in the Company’s share capital) for the purchase price of CAN$1.00 per share, to a maximum of CAN$12,000, exercisable by the lending institution prior to April 30, 2008.
      On March 14, 2005, the option agreement was amended whereby this lending institution received from the Company 46,845 options to acquire common stock of the Company for a purchase price of CAN$0.26 per share, exercisable at any time on or prior to April 30, 2008 and the original option was cancelled. The fair value of the options resulted in compensation expense of $342,483 (CAN$419,919), included in interest on long-term debt.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      (e) Employee stock purchase plan:
      In June 1987, the Board of Directors of Mayor’s approved an Employee Stock Purchase Plan (“ESPP”), which permits eligible employees, which does not include executives of Mayor’s, to purchase common stock from Mayor’s at 85% of its fair market value through regular payroll deductions. At the Annual Mayor’s Stockholders Meeting for the year ended March 29, 2003, the stockholders of Mayor’s approved 500,000 additional shares of common stock to be allocated to the ESPP.
      A total of 1,062,500 shares are reserved for issuance under the ESPP, of which 552,174 shares have been issued as of March 26, 2005, including 30,285 issued during the year ended March 26, 2005, none during the year ended March 27, 2004, and 38,452 during the period from August 20, 2002 to March 29, 2003.
      (f) Profit sharing plan:
      In December 1992, the Board of Directors of Mayor’s approved the Mayor’s Jewelers, Inc. 401(k) Profit Sharing Plan & Trust (the “Plan”), which permits eligible employees to make contributions to the Plan on a pretax salary reduction basis in accordance with the provisions of Section 401(k) of the Internal Revenue Code. Mayor’s makes a cash contribution of 25% of the employee’s pretax contribution, up to 4% of Mayor’s employee’s compensation, in any calendar year. The employer match amounted to $88,633 for the year ended March 26, 2005, $74,313 for the year ended March 27, 2004 and $44,623 for the period from August 20, 2002 to March 29, 2003.
      (g) As of March 26, 2005, Mayor’s had 3,304,523 shares of common stock available for grant to its key employees and directors under its 1987 and 1991 Stock Option Plans. Under these plans, the option price must be equal to the market price of the stock on the date of the grant or, in the case of an individual who owns 10% or more of common stock, the minimum price must be 110% of the market price.
      Options granted to date generally become exercisable from six months to three years after the date of grant, provided that the individual is continuously employed by Mayor’s, or in the case of directors, remains on the Board of Directors. All options generally expire no more than ten years after the date of grant.
      The following is a summary of the activity of Mayor’s stock option plans:
                 
        Weighted
        Average
        Exercise
    Options   Price
         
Outstanding August 20, 2002
    4,074,882     $ 4.04  
Granted
    2,650,000       0.28  
Forfeited/cancelled
    (366,412 )     6.56  
             
Outstanding March 29, 2003
    6,358,470       2.33  
Granted
    170,000       0.70  
Forfeited/cancelled
    (496,673 )     5.53  
             
Outstanding March 27, 2004
    6,031,797       2.02  
Granted
    80,000       0.62  
Forfeited/cancelled
    (1,425,834 )     4.21  
             
Outstanding March 26, 2005
    4,685,963     $ 1.33  
             

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      A summary of the status of the option plans as of March 26, 2005 is presented below:
                                         
    Options Outstanding   Options Exercisable
         
        Weighted   Weighted       Weighted
        Average   Average       Average
    Number   Remaining   Exercise   Number   Exercise
Range of Exercise Prices   Outstanding   Life (Years)   Price   Exercisable   Price
                     
$0.23 - $ 0.34
    2,645,000       7.5 *   $ 0.28       2,330,001     $ 0.28  
$0.35 - $ 0.52
    45,000       8.3       0.42       43,333       0.42  
$0.53 - $ 0.79
    210,000       9.1       0.72       96,667       0.78  
$0.80 - $ 1.20
    263,333       6.8       0.94       263,333       0.94  
$1.21 - $ 1.81
    162,500       5.8       1.53       162,500       1.53  
$1.82 - $ 2.73
    705,629       3.4       2.41       705,629       2.41  
$2.74 - $ 4.11
    474,833       5.4       3.65       474,833       3.65  
$4.12 - $ 6.18
    98,002       3.5       4.68       98,002       4.68  
$6.19 - $ 9.28
    20,000       0.3       6.44       20,000       6.44  
$9.29 - $13.94
    61,666       7.2       12.99       61,666       12.99  
                               
$0.23 - $13.94
    4,685,963       6.5     $ 1.33       4,255,964     $ 1.42  
                               
 
1,500,000 of these options were granted to the Chief Executive Officer and expire either after ten years or two years after termination of employment. For purposes of the information herein, a term of ten years is used.
15. Income taxes:
      (a) The significant items comprising the Company’s net deferred taxes as of March 26, 2005 and March 27, 2004 are as follows:
                                                   
    2005   2004
         
    Birks   Mayor’s   Total   Birks   Mayor’s   Total
                         
    (Amounts in 000’s)
Deferred tax assets:
                                               
 
Loss and tax credit carry forwards
  $ 2,889     $ 28,331     $ 31,220     $ 305     $ 27,025     $ 27,330  
 
Difference between book and tax basis of property and equipment
    3,022       8,449       11,471       5,019       8,403       13,422  
 
Local tax carry forwards
          3,697       3,697             3,351       3,351  
 
Inventory allowances
          1,401       1,401             2,578       2,578  
 
Other reserves not currently deductible
    89       1,784       1,873       189       2,502       2,691  
 
Deferred gain on sale-leaseback
    1,606             1,606       1,423             1,423  
 
Expenses not currently deductible
    1,239             1,239       1,084             1,084  
 
Other
    143       798       941       180       848       1,028  
                                     
Net deferred tax asset before valuation allowance
    8,988       44,460       53,448       8,200       44,707       52,907  
Valuation allowance
                    (53,448 )                     (52,907 )
                                     
Net deferred tax asset
                  $                     $  
                                     
      The valuation allowance increased in 2005 by $537,000, due primarily to increased operating losses and increases in the differences between book and tax basis of property and equipment. The valuation allowance

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
has been recorded to reduce the net deferred tax asset to the amount that the Company believes, after evaluating the currently available evidence, will more likely than not be realized.
      The Company’s provision (benefit) for income taxes varies from the amount computed by applying the statutory income tax rates for the reasons summarized below:
                         
    2005   2004   2003
             
Statutory rate
    33.8 %     35.2 %     37.1 %
Increase in valuation allowance
    (36.0 )%     (69.6 )%     (18.0 )%
Local and Federal NOL adjustments
    (8.0 )%     44.0 %      
Warrants
    21.7 %     2.0 %      
Changes in tax rates
    (11.3 )%     (7.0 )%     3.5 %
Other
    (0.2 )%     (4.6 )%     (3.4 )%
                   
Total
    0 %     0 %     19.2 %
                   
      Details of the Company’s benefit for income taxes is as follows:
                           
    2005   2004   2003
             
    (Amounts in 000’s)
Current tax:
                       
 
Federal
  $     $     $ (989 )
 
Foreign
                (2 )
                   
                  (991 )
Deferred tax:
                       
 
Federal
                 
                   
Total benefit for income taxes
  $     $     $ (991 )
                   
      (b) Birks has non-capital losses of $7,570,000 and investment tax credits (“ITC’s”) of $95,000 which expires as follows:
                 
    Non-Capital    
    Losses   ITC’s
         
    (Amounts in 000’s)
2006
  $ 697     $  
2007
    250        
2008
    252        
2009
    237        
2010
    30        
2012
             
2013
          50  
2014
    46       20  
2015
    6,058       25  
             
    $ 7,570     $ 95  
             
      (c) Mayor’s has federal and state net operating losses carry forward of approximately $80.4 million and $79.9 million, respectively. Due to Section 382 limitations from the change in ownership for the year ended March 29, 2003, the utilization of approximately $41.3 million of the pre-acquisition net operating loss carry forward is limited to $953,490 on an annuapl basis, resulting in a valuation allowance of approximately

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
$23 million for pre-acquisition net operating loss carry forwards that will more than likely not be realized. The federal net operating loss carry forward expires beginning in fiscal 2009 through fiscal 2022 and the state net operating loss carry forward expires beginning in fiscal 2008 through fiscal 2022. Mayor’s also has an alternative minimum tax credit carry forward of approximately $0.8 million to offset future federal income taxes.
      (d) Henry Birks & Sons US Inc. has non-capital losses totaling $431,000 at March 26, 2005 which will expire between 2020 and 2022.
16. Capital Stock:
      (a) In March 2005, the Company merged with its parent, Henry Birks & Sons Holdings Inc., and reorganized such that the Company became the surviving entity. The consolidated financial statements reflect the merger as if it occurred on March 30, 2002. The impact of the merger was not significant.
      (b) In March 2005, the Company amended its articles of incorporation and entered into the following transactions:
  •  created new Class A voting shares;
 
  •  created new Class B multiple voting shares having substantially the same rights as the Class A voting shares but with 10 votes per share;
 
  •  created new Class C multiple voting shares with 100 votes per share;
 
  •  converted all common shares into Class A voting shares on a 1 for 1.01166 basis and, subsequently, cancelled the common shares;
 
  •  Regaluxe Investment S.à.r.l. and Montrolux S.A. subscribed for Class C shares;
 
  •  Regaluxe Investment S.à.r.l. and Montrolux S.A. transferred their respective Class A shares of Henry Birks and Sons Holdings Inc. to Birks for consideration equal to Class B multiple voting shares of Birks;
 
  •  amended the Series A preferred share conversion feature to provide for the conversion into Class A voting shares instead of common shares on a 1 for 1.01166 basis rounded to the nearest whole number;
 
  •  the Class A voting shares as well as the Series A preferred shares held by Henry Birks and Sons Holdings Inc. were cancelled;
 
  •  amended the conversion feature of the convertible notes to provide for conversion into Class A voting and Class B multiple voting shares instead of common shares;
 
  •  Class C shares held by Regaluxe Investment S.à.r.l. and Montrolux S.A. were cancelled.
      At March 26, 2005, authorized and issued capital stock of the Company is as follows:
        Authorized:
        Class A voting shares, unlimited number of shares without nominal or par value
 
        Class B multiple voting shares, unlimited number of shares without nominal or par value
 
        100,000 Class C multiple voting shares
 
        2,034,578 preferred shares
 
        Unlimited number of non-voting common shares

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
                                                                                 
        Class A   Class B   Total   Series A
    Common Stock   Common Stock   Common Stock   Common Stock   Preferred Shares
                     
    Number       Number       Number       Number       Number    
    of Shares   Amount   of Shares   Amount   of Shares   Amount   of Shares   Amount   of Shares   Amount
                                         
    (Amounts in 000’s)
Balance March 30, 2002, March 29, 2003 and March 27, 2004
    6,313,308     $ 31,405           $           $       6,313,308     $ 31,405       2,034,578     $ 10,050  
Repurchase of shares
    (10,290 )     (41 )                             (10,290 )     (41 )            
Exchange of common shares for Class A and Class B shares
    (6,303,018 )     (31,364 )                             (6,303,018 )     (31,364 )            
Issuance of Class A shares in exchange for common shares
                85,450       336                   85,450       336              
Issuance of Class B shares in exchange for the Class A shares of Henry Birks and Sons Holdings Inc. and cancellation of the Series A preferred shares held by Henry Birks and Sons Holdings Inc. 
                            7,213,094       36,028       7,213,094       36,028       (1,012,228 )     (5,000 )
                                                             
Balance March 26, 2005
        $       85,450     $ 336       7,213,094     $ 36,028       7,298,544     $ 36,364       1,022,350     $ 5,050  
                                                             
      The Series A preferred shares are convertible into Class A common shares on a 1 to 1.01166 basis. The Series A preferred shares have a liquidation preference at its original issue price plus any declared but unpaid dividends, of which there are none.
17. Commitments:
      Operating leases:
      The Company leases all of its retail stores under operating leases with the exception of one Birks location. The rental costs are based on minimum annual rentals and a percentage of sales. Such percentage of sales varies by location. These contingent rents are generally less than 0.5% of total sales on average. In addition, most leases are subject to annual adjustment for increases in real estate taxes and common area maintenance costs. In December 2000, the Company entered into a sale-leaseback transaction involving certain land and buildings (note 11).
      Future minimum lease payments for the next five years and thereafter are as follows:
                                   
    Mayor’s   Birks   Total
             
    (Amounts shown in 000’s)
Year ending March:
                               
 
2006
  $ 7,102     $ 5,978     (CAN$ 7,266 )   $ 13,080  
 
2007
    6,141       5,836     (CAN$ 7,092 )     11,977  
 
2008
    5,523       5,225     (CAN$ 6,349 )     10,748  
 
2009
    5,484       4,236     (CAN$ 5,148 )     9,720  
 
2010
    4,332       3,267     (CAN$ 3,970 )     7,599  
 
Thereafter
    13,135       7,134     (CAN$ 8,671 )     20,269  
                         
    $ 41,717     $ 31,676             $ 73,393  
                         
      Rent expense for the Company was approximately $18.8 million, including $1 million of contingent rent for the year ended March 26, 2005, $17.4 million, including $0.8 million of contingent rent for the year ended March 27, 2004 and $12.8 million, including $0.3 million of contingent rent for the year ended March 29, 2003.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
18. Contingencies:
      (a) The Company and its subsidiaries, in the normal course of business, become involved from time to time in litigation and claims. While the final outcome with respect to claims and legal proceedings pending at March 26, 2005 cannot be predicted with certainty, management believes that adequate provisions have been recorded in the accounts where required and that the financial impact, if any, from claims related to normal business activities will not be material.
      (b) From time to time, the Company guarantees a portion of its private label credit card sales to its credit card vendor. As at March 26, 2005, the amount guaranteed under such arrangements is approximately $814,000 (2004 - $800,000). The bad debt experience under these guarantees has been minimal and it is not probable that the Company will be required to make significant payments under these guarantees.
      (c) The Company has employment agreements with certain employees for varying terms through various dates, some of which automatically renew for one-year terms as well as certain term agreements. The contractual obligations for these agreements aggregated to $4,067,000 as of March 26, 2005. These agreements allow either party to terminate the employment relationship or resign at any time. Under certain conditions, if employment is terminated or resignation occurs, the agreements provide for severance compensation of varying amounts and restrict the employee from competing with the Company for varying terms after the employment term ends. Some of these agreements also provide for severance and other benefits under certain conditions in the event of a change of control of Mayor’s as defined in the agreements. The Chief Executive Officer’s employment agreement with Mayor’s provides that Mayor’s shall grant to the Chief Executive Officer stock options to purchase 1,000,000 shares of Mayor’s common stock (or any successor entity) with an exercise price per share equal to the fair market value of a share on April 1, 2005 (as adjusted if necessary for any subsequent events). These options have not yet been granted to the Chief Executive Officer as of the date of these financial statements. If Mayor’s cannot or decides not to grant such stock options, the Chief Executive Officer will be provided with the equivalent after tax value of such stock options through an alternative long-term incentive compensation plan.
      (d) On December 1, 2004, Mayor’s was notified that the Securities and Exchange Commission (“SEC”) was conducting an informal inquiry regarding Mayor’s. The SEC has requested documents primarily relating to the warrants that Mayor’s issued to the Company in connection with the Company’s equity investment in Mayor’s in August 2002. The Company is fully cooperating with the SEC investigation.
19. Segmented information:
      The Company and its subsidiaries have two geographic segments which operate 38 stores in eight Canadian provinces under the Birks brand, and 28 stores in South and Central Florida and metropolitan Atlanta, Georgia, under the Mayor’s brand, in one industry segment, the manufacture and retail of fine jewelry, timepieces and giftware.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      The two segments are managed and evaluated separately based on operating profit. The accounting policies used for each of the segments are the same as those used for the consolidated financial statements. Inter-segment sales are made at amounts of consideration agreed upon between the two segments.
                                                                                                 
    Birks   Mayor’s   Consolidation   Totals
                 
    2005   2004   2003   2005   2004   2003   2005   2004   2003   2005   2004   2003
                                                 
    (Amounts shown in thousands of dollars)
Sales to external customers
  $ 96,600     $ 90,825     $ 78,444     $ 142,701     $ 125,431     $ 72,868     $     $     $     $ 239,301     $ 216,256     $ 151,312  
Inter-segment sales
    8,852       638       413       9       56       192       (8,861 )     (694 )     (605 )                  
Depreciation and amortization of property and equipment and intangible assets
    3,565       3,332       2,896       1,624       1,287       580                         5,189       4,619       3,476  
Operating income (loss) from continuing operations
    3,305       968       3,543       6,853       (1,512 )     (2,802 )     (226 )     (349 )     (63 )     9,932       (893 )     678  
Financial costs
    4,164       3,743       3,379       4,501       4,427       2,555                         8,665       8,170       5,934  
Extraordinary gain
                                                    9,042                   9,042  
Property and equipment
    23,429       22,602       21,585       6,688       6,506       5,670                         30,117       29,108       27,255  
Goodwill
    2,727       2,514       2,258       12,736       12,851                               15,463       15,365       2,258  
Additions to property and equipment
    2,764       1,934       2,409       1,798       2,128       1,782                         4,562       4,062       4,191  
Additions to goodwill
                            13,124                                     13,124        
Additions to intangible assets
    74       14       4             168                               74       182       4  
20. Related party transactions:
      (a) The Company is a member of the Iniziativa S.A. group and all related party transactions with companies under its common control and balances are disclosed in the financial statements except the following:
                           
    2005   2004   2003
             
    (Amounts in 000’s)
Transactions:
                       
 
Purchases of inventory from supplier related to preferred shareholder
  $ 5,999     $ 1,993     $ 711  
 
Purchases of inventory from a company under common control
          85       200  
 
Management fees to Iniziativa S.A. and Regaluxe Investment S.à.r.l. 
    916       842       614  
 
Interest expense on convertible note payable to the parent company and preferred shareholder
    50       50       26  
 
Interest expense on subordinated loan from Regaluxe Investment S.à.r.l. 
    203       7        
 
Interest expense on loan payable to shareholder
    11       22       19  
                   
    2005   2004
         
Balances:
               
 
Accounts payable
  $ 1,104,000     $ 1,761,000  
      (b) Management fee paid by Birks to Iniziativa S.A. is payable monthly and renewable annually.
      (c) On April 22, 2004, Mayor’s entered into a Management Consulting Services Agreement (the “Agreement”) with Regaluxe Investment S.à.r.l. Regaluxe is the controlling shareholder of the Company which in turn is the controlling shareholder of Mayor’s. The initial term of the Agreement began on May 1, 2004 and ended on March 31, 2005. The Agreement may be renewed for additional one-year terms by Mayor’s, subject to an annual review and approval by the Mayor’s Corporate Governance Committee. Effective May 1, 2005, the Agreement was renewed for an additional year. Under the Agreement, Regaluxe is

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
to provide advisory management and corporate services to Mayor’s for approximately $125,000 per calendar quarter, plus out-of-pocket expenses. In the year ended March 26, 2005, the Company paid $518,000 under this Agreement.
      (d) Regaluxe Investment S.à.r.l. issued a $370,000 (CAN$450,000) Letter of Credit to La Financière du Québec on behalf of Birks, as a security for the term loan from La Financière du Québec (note 9 (a)). The Letter of Credit expires on May 19, 2006 and requires renewal on an annual basis during the term of the loan.
      (e) For the years ended March 26, 2005, March 27, 2004 and March 29, 2003, the Company incurred approximately $148,000, $45,000 and $82,000 in legal fees to a Canadian law firm, of which a director and chairperson of the audit committee of the Company is a senior corporate partner.
      (f) The Company retains Pheidas Project Management and Oberti Architectural & Urban Design for project management and architectural services. Pheidas Project Management and Oberti Architectural & Urban Design have been involved in almost all renovations and new stores since 1993, as well as in the renovation of the Company’s executive offices. The principal of Pheidas Project Management and Oberti Architectural & Urban Design is the spouse of one of the Company’s directors. Pheidas Project Management and Oberti Architectural & Urban Design, as project managers and architects, charged the Company approximately $415,000 for services rendered in the year ended March 26, 2005, $277,000 in the year ended March 27, 2004 and $249,000 in the year ended March 29, 2003.
21. Financial instruments:
      (a) Economic dependence:
      During the year ended March 26, 2005, approximately 23.0% (2004 - 21.5%; 2003 - 13%) of consolidated sales and 38% of Mayor’s sales (2004 - 37%; period from August 20, 2002 to March 29, 2003 - 28.4%) were of merchandise purchased from Mayor’s largest supplier.
      (b) Concentration of credit risk:
      The Company has a diversified customer base. Credit risk results from the possibility that a loss may occur from the failure of another party to perform according to the terms of the contract. Financial instruments that potentially subject the Company to concentration of credit risk consist primarily of trade receivables. The Company regularly monitors the credit risk exposure and takes steps to mitigate the likelihood of these exposures resulting in actual loss. The Company’s extension of credit is based on an evaluation of the customer’s financial condition. Allowances are maintained for potential credit losses consistent with the credit risk, historical trends, general economic conditions and other information.
      (c) Interest rate risk:
      The majority of the Company’s borrowings are at a floating interest rate. The Company does not use any interest rate derivative instruments.
      (d) Fair value of financial instruments:
      The following disclosure of the estimated fair value of financial instruments is made in accordance with the requirements of SFAS No. 107, Disclosure About Fair Value Financial Instruments. The estimated fair value amounts have been determined by the Company, using available market information and appropriate valuation methodologies. However, considerable judgment is required in interpreting market data and/or estimation methodologies which may have a material effect on the estimated fair value amounts.

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HENRY BIRKS & SONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements — (Continued)
      Accordingly, the estimates presented herein are not necessarily indicative of the amounts that would be realized in a current market exchange. The use of different market assumptions and/or estimation methodologies may have a material effect on the estimated fair value amounts.
      The Company has determined that the carrying value of its accounts receivable and accounts payable and accrued liabilities approximates fair values as at the balance sheet date because of the short-term maturity of those instruments. For bank indebtedness and loans for leasehold improvements and term loans bearing interest at variable rates, the fair value is considered to approximate the carrying value.
      The fair value of the long-term debt and convertible notes approximates their carrying value. The fair value was calculated using the present value of future payments of principal and interest discounted at the current market rates of interest available to the Company for the same or similar debt instruments with the same remaining maturities.
      (e) Commodity and currency risk:
      The Company has exposure to market risk related to gold purchases and foreign exchange risk. The Company periodically enters into gold futures contracts and foreign exchange forward contracts to economically hedge a portion of these risks. The Company has elected not to apply hedge accounting and, therefore, the contracts have been market to market each period, with changes recorded in the statement of operations. Contracts outstanding at March 26, 2005 are not significant.
22. Subsequent Event:
      On April 18, 2005, Birks and Mayor’s entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) by and among Birks, Mayor’s and Birks Merger Corporation, a Delaware corporation and wholly-owned subsidiary of Birks (the “Merger Sub”), pursuant to which the Merger Sub will be merged with and into Mayor’s, with Mayor’s surviving and becoming a wholly-owned subsidiary of Birks (the “Merger”).
      Upon the consummation of the Merger, each outstanding share of Mayor’s common stock not currently owned by Birks will be converted into 0.08695 Class A voting shares of Birks. As a result of the Merger, Mayor’s common stock will no longer be listed for trading on the American Stock Exchange (the “AMEX”) although Birks intends to apply to list its Class A voting shares on the AMEX under the trading symbol “BMJ”.
      Consummation of the Merger remains subject to certain conditions, including the approval of Mayor’s disinterested stockholders, a registration statement with respect to Birks’ securities being declared effective by the Securities and Exchange Commission and the listing of Birks’ Class A shares on the AMEX. The foregoing description of the Merger Agreement does not purport to be complete and is qualified in its entirety by the provisions of the Merger Agreement, which has previously been filed with the Commission by Mayor’s on Form 8-K.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Board of Directors and Stockholders
Mayor’s Jewelers, Inc.
      We have audited the accompanying consolidated balance sheets of Mayor’s Jewelers, Inc. and subsidiaries as of March 26, 2005 and March 27, 2004 and the related consolidated statements of operations, stockholders’ equity, and cash flows for the fiscal years ended March 26, 2005 and March 27, 2004. In connection with our audits of the consolidated financial statements, we also have audited the March 26, 2005 and March 27, 2004 financial statement schedule listed as Schedule II. These consolidated financial statements and financial statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements and financial statement schedule based on our audits.
      We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
      In our opinion, the consolidated financial statements referred to above presented fairly, in all material respects, the financial position of Mayor’s Jewelers, Inc. and subsidiaries as of March 26, 2005 and March 27, 2004, and the results of their operations and their cash flows for the fiscal years ended March 26, 2005 and March 27, 2004 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the related financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all material respects, the information set forth therein.
  /s/ KPMG LLP
Miami, Florida
June 24, 2005

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Board of Directors and Stockholders
Mayor’s Jewelers, Inc.
Sunrise, Florida
      We have audited the accompanying consolidated statements of operations, stockholders’ equity, and cash flows for the fiscal year ended March 29, 2003 of Mayor’s Jewelers, Inc. (the “Company”). Our audits also included the financial statement schedule listed as Schedule II as it relates to the fiscal year ended March 29, 2003. These financial statements and financial statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements and financial statement schedule based on our audit.
      We conducted our audit in accordance the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.
      In our opinion, such consolidated financial statements present fairly, in all material respects, the results of Mayor’s Jewelers, Inc. and Subsidiaries’ operations and their cash flows for the fiscal year ended March 29, 2003 in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, such financial statement schedule, when considered in relation to such basic consolidated financial statements taken as a whole, presents fairly in all material respects the information set forth therein.
      As discussed in Note B, the consolidated financial statements for the year ended March 29, 2003 have been restated.
  /s/ DELOITTE & TOUCHE LLP
  Certified Public Accountants
Miami, Florida
June 6, 2003, (June 22, 2005 as to the effects of Note B)

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
                   
    March 26,   March 27,
    2005   2004
         
    (Amounts shown in
    thousands except share and
    per share data)
ASSETS
Current Assets:
               
Cash and cash equivalents
  $ 1,220     $ 1,448  
Accounts receivable (net of allowance for doubtful accounts of $962 and $999, at March 26, 2005 and March 27, 2004, respectively)
    6,936       6,446  
Inventories
    80,439       80,825  
Other current assets
    632       1,194  
             
 
Total current assets
    89,227       89,913  
             
Property, net
    13,143       14,634  
Other assets
    416       668  
             
 
Total non-current assets
    13,559       15,302  
             
 
Total assets
  $ 102,786     $ 105,215  
             
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities:
               
Accounts payable
  $ 13,139     $ 13,833  
Accrued expenses
    6,786       9,457  
Credit facility
    33,501       33,005  
             
 
Total current liabilities
    53,426       56,295  
             
Term loan
    12,668       12,668  
Other long term liabilities
    2,401       2,768  
             
 
Total long term liabilities
    15,069       15,436  
             
Commitments and contingencies (Notes M and N)
           
Stockholders’ Equity:
               
Series A-1 convertible preferred stock, $.001 par value, 15,050 authorized, issued and outstanding at March 26, 2005 and March 27, 2004, liquidation value of $15,050,000
           
Common stock, $.0001 par value, 50,000,000 shares authorized, 46,975,546 and 46,945,261 shares issued, at March 26, 2005 and March 27, 2004, respectively
    5       5  
Additional paid-in capital
    207,100       206,981  
Accumulated deficit
    (143,414 )     (144,102 )
Less: 9,983,954 shares of treasury stock, at cost
    (29,400 )     (29,400 )
             
 
Total stockholders’ equity
    34,291       33,484  
             
 
Total liabilities and stockholders’ equity
  $ 102,786     $ 105,215  
             
See notes to consolidated financial statements.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
                             
    Fiscal Year   Fiscal Year   Fiscal Year
    Ended   Ended   Ended
    March 26,   March 27,   March 29,
    2005   2004   2003
             
            (As restated,
            see note B)
    (Amounts shown in thousands except share and
    per share data)
Net sales
  $ 142,710     $ 125,487     $ 118,391  
Cost of sales
    81,715       73,427       78,740  
                   
Gross profit
    60,995       52,060       39,651  
                   
Selling, general and administrative expenses (including non-cash compensation expense, net of $103 and $1,067 for Fiscal 2004 and Fiscal 2003, respectively
    53,729       52,283       53,719  
Restructuring, asset impairments and other charges
    (1,212 )           2,887  
Depreciation and amortization
    3,289       3,358       4,177  
Goodwill impairment writedown
                (615 )
                   
   
Total operating expenses
    55,806       55,641       60,168  
                   
Operating income (loss)
    5,189       (3,581 )     (20,517 )
Interest and other income
          184       1,433  
Interest and other financial costs
    (4,501 )     (4,427 )     (6,757 )
                   
Income (loss) from continuing operations before income taxes
    688       (7,824 )     (25,841 )
Income tax benefit
                (547 )
                   
Income (loss) from continuing operations
    688       (7,824 )     (25,294 )
Loss from discontinued operations, net of income tax expense of $393 in Fiscal 2002
                (1,604 )
                   
Net income (loss)
    688       (7,824 )     (26,898 )
Preferred stock cumulative dividend
    (100 )     (1,316 )     (872 )
Preferred stock beneficial conversion, value treated as a dividend (See Note B)
                (3,539 )
Relative fair value of warrants, value treated as a dividend
                (3,539 )
Value of the increase in the Series A Preferred conversion ratio and the additional warrants issued to Birks
    (17 )           (441 )
                   
Net income (loss) attributable to common stockholders
  $ 571     $ (9,140 )   $ (35,289 )
                   
Weighted average shares outstanding
                       
 
Basic
    36,968,296       26,377,886       19,568,006  
 
Diluted
    93,177,445       26,377,886       19,568,006  
Income (loss) per share, basic:
                       
 
Continuing operations
  $ 0.02     $ (0.35 )   $ (1.72 )
 
Discontinued operations
    0.00       (0.00 )     (0.08 )
                   
    $ 0.02     $ (0.35 )   $ (1.80 )
                   
Income (loss) per share, diluted:
                       
 
Continuing operations
  $ 0.01     $ (0.35 )   $ (1.72 )
 
Discontinued operations
    0.00       (0.00 )     (0.08 )
                   
    $ 0.01     $ (0.35 )   $ (1.80 )
                   
See notes to consolidated financial statements.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
                                                                           
        Series A/                            
        Series A-1                            
    Preferred   Convertible   Common       Additional                
    Shares   Preferred   Shares   Common   Paid-In   Accumulated   Comprehensive   Treasury    
    Outstanding   Stock   Outstanding   Stock   Capital   Deficit   (Loss) Income   Stock   Total
                                     
    (Amounts in thousands except share data)
BALANCE AT MARCH 30, 2002
    0     $ 0       19,525,749     $ 3     $ 194,527     $ (109,380 )           $ (29,400 )   $ 55,750  
Comprehensive loss:
                                                                       
 
Net loss
                                  (26,898 )   $ (26,898 )           (26,898 )
                                                       
Common stock issued pursuant to Employee Stock Purchase Plan
                82,561             23                           23  
Sale of Series A Convertible Preferred Stock and warrants, net (See Note L)
    15,050                         13,552                           13,552  
Recognition of relative fair value of warrants (as Restated)
                            3,539                           3,539  
Non-cash dividend for relative fair value of warrants (as Restated)
                            (3,539 )                         (3,539 )
Recognition of beneficial conversion value of Series A Convertible Preferred Stock (as Restated)
                            3,539                           3,539  
Non-cash dividend for beneficial conversion feature of Series A (as Restated)
                            (3,539 )                         (3,539 )
Recognition of the value of the increase in the Series A Preferred conversion ratio and the additional warrants issued to Birks (as Restated)
                            441                           441  
Non-cash dividend for the value of the increase in the Series A Preferred conversion ratio and the additional warrants (as Restated)
                            (441 )                         (441 )
                                                       
BALANCE AT MARCH 29, 2003
    15,050       0       19,608,310       3       208,102       (136,278 )             (29,400 )     42,427  
Comprehensive loss:
                                                                       
 
Net loss
                                  (7,824 )   $ (7,824 )           (7,824 )
                                                       
Cashless exercise of warrants
                17,352,997       2       (2 )                          
Non-cash compensation expense related to warrants and Birks sale of stock (See Note L)
                            1,067                           1,067  
Exchange of Series A Convertible Preferred Stock
    (15,050 )                                                  
Issuance of Series A-1 Convertible Preferred Stock
    15,050                                                    
Dividend payment
                            (2,186 )                         (2,186 )
                                                       
BALANCE AT MARCH 27, 2004
    15,050       0       36,961,307       5       206,981       (144,102 )             (29,400 )     33,484  
Comprehensive income:
                                                                       
 
Net income
                                  688     $ 688             688  
                                                       
Common stock issued pursuant to Employee Stock Purchase Plan
                30,285             16                           16  
Non-cash compensation (credit) related to warrants and Birks sale of stock, net (See Note L)
                            103                           103  
Recognition of the value of the increase in the Series A Preferred conversion ratio and the additional warrants issued to Birks
                            17                           17  
Non-cash dividend for the value of the increase in the Series A
                                                                       
 
Preferred conversion ratio and the additional warrants
                            (17 )                         (17 )
                                                       
BALANCE AT MARCH 26, 2005
    15,050     $ 0       36,991,592     $ 5     $ 207,100     $ (143,414 )           $ (29,400 )   $ 34,291  
                                                       
See notes to consolidated financial statements.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
                           
    Fiscal Year   Fiscal Year   Fiscal Year
    Ended   Ended   Ended
    March 26,   March 27,   March 29,
    2005   2004   2003
             
            (As restated,
            see note B)
    (Amounts shown in thousands)
Cash flow from operating activities
                       
Net income (loss)
  $ 688     $ (7,824 )   $ (26,898 )
Deduct loss from discontinued operations
                (1,604 )
                   
Income (loss) from continuing operations
    688       (7,824 )     (25,294 )
                   
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
                       
 
Depreciation and amortization
    3,289       3,358       4,177  
 
Amortization of debt costs
    604       432       531  
 
Provision for doubtful accounts
    274       269       2,785  
 
Goodwill impairment writedown
                (615 )
 
Closing stores asset writedown
                (1,935 )
 
Write-off of deferred financing costs
                2,055  
 
Non-cash compensation expense related to warrants and Birks sale of stock, net
    103       1,067        
(Increase) decrease in assets:
                       
 
Net proceeds from sale of private label credit card receivables
                12,147  
 
Accounts receivable
    (764 )     (938 )     3,148  
 
Inventories
    386       (4,072 )     615  
 
Other assets
    567       1,770       (1,517 )
Increase (decrease) in liabilities:
                       
 
Accounts payable
    (694 )     35       2,598  
 
Accrued expenses and other long term liabilities
    (3,038 )     1,745       1,527  
 
Accrued restructuring
                (6,554 )
                   
Net cash provided by (used in) continuing operations
    1,415       (4,158 )     (6,332 )
Net cash used in discontinued operations
          (527 )     (128 )
                   
Net cash provided by (used in) operating activities
    1,415       (4,685 )     (6,460 )
                   
Cash flows from investing activities:
                       
 
Proceeds from sales of fixed assets
    18       74       5,547  
 
Capital expenditures, net
    (1,816 )     (2,194 )     (2,014 )
                   
Net cash (used in) provided by investing activities
    (1,798 )     (2,120 )     3,533  
                   
Cash flows from financing activities:
                       
 
Borrowings under line of credit
    143,593       136,434       160,913  
 
Line of credit repayments
    (143,097 )     (126,712 )     (172,656 )
 
Principal borrowings on term loan
          2,000        
 
Principal payment on term loan
          (2,000 )      
 
Proceeds from issuance of preferred convertible stock and warrants, net
                13,552  
 
Proceeds from sale of stock under employee purchase plans
    16             23  
 
Payment of commitment fee
    (357 )     (341 )     (650 )
 
Dividend paid to preferred stockholders
          (2,186 )      
 
Other
                41  
                   
Net cash provided by financing activities
    155       7,195       1,223  
                   
Net (decrease) increase in cash and cash equivalents
    (228 )     390       (1,704 )
Cash and cash equivalents at beginning of year
    1,448       1,058       2,762  
                   
Cash and cash equivalents at end of year
  $ 1,220     $ 1,448     $ 1,058  
                   
Supplemental cash flow information:
                       
 
Interest paid
  $ 3,597     $ 4,383     $ 4,605  
                   
 
Income taxes received
  $     $  —     $ (91 )
                   
Non-cash investing and financing activities:
                       
 
Property acquired with debt
  $ 311     $ 130     $  
                   
 
Par value of 17,352,997 shares of common stock issued pursuant to cashless exercise of warrants
  $     $ 2     $  
                   
 
Non-cash dividend for relative fair value of warrants
  $     $  —     $ 3,539  
                   
 
Non-cash dividend for beneficial conversion feature of Series a Convertible Preferred Stock
  $     $  —     $ 3,539  
                   
 
Non-cash dividend for the value of the increase in the Series a Preferred conversion ratio and the additional warrants issued to Birks
  $ 17     $     $ 441  
                   
See notes to consolidated financial statements.

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Table of Contents

MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
Fiscal Years Ended March 26, 2005, March 27, 2004 and March 29, 2003
A. NATURE OF BUSINESS:
      Mayor’s Jewelers, Inc. and subsidiaries (“Mayor’s” or the “Company”) is primarily engaged in the sale of jewelry, timepieces and other consumer products, within Mayor’s luxury jewelry stores. The Company operates 28 stores with locations in South and Central Florida and metropolitan Atlanta, Georgia.
      The Company’s consolidated financial statements are prepared on a 52/53-week retail fiscal year basis. The fifty-two weeks ended March 26, 2005, March 27, 2004 and March 29, 2003 are referred to herein as Fiscal 2004, Fiscal 2003 and Fiscal 2002, respectively.
B. RESTATEMENT:
      Subsequent to the issuance of the Company’s financial statements, management determined that the consolidated financial statements for the fiscal year ended March 29, 2003 should be restated to properly account for the following:
      The Company corrected the allocation of the proceeds from the investment from Henry Birks & Sons Inc, (“Birks”) to a relative fair value basis which resulted in the allocation of $11.51 million to the Series A Preferred and $3.539 million to the warrants from $11.25 million and $3.80 million, respectively, previously based on a residual value method. Additionally, the fair value assigned to the warrants is being recognized as a dividend to Birks and the previously recognized beneficial conversion feature of $3.80 million is reduced to $3.54 million as a result of the change in valuation of the warrants. The dividends have a neutral effect on the Company’s total stockholders’ equity; however they increase the net loss attributed to common stockholders for the year ended March 29, 2003.
      The Company recognized as a non-cash dividend to Birks, the value of the increase in the conversion ratio of the number of common stock shares Birks would receive upon conversion of the Series A Preferred into common stock and the increase in warrants issued to Birks that were not granted to certain current or former employees of Birks or its affiliates, who were, or later became employees of or provided services to the Company, as a result of the anti-dilution provisions of the Series A Preferred and the warrants. The dividends have a neutral effect on the Company’s total stockholders’ equity; however they increase the net loss attributed to common stockholders for the year ended March 29, 2003.
      The Company reclassified the net proceeds received from the sale of private label credit card receivables from financing activities to operating activities in the consolidated statement of cash flows for the year ended March 29, 2003.
      The following information presents a summary of the impact of the adjustments on the Company’s financial information as previously reported in Amendment No. 1, Form 10-K/ A for the year ended March 29, 2003:
                     
    Year Ended
    March 29, 2003
     
    (As Previously    
    Reported)   (As Restated)
         
Net loss
  $ (26,898 )   $ (26,898 )
Preferred stock cumulative dividend
    (872 )     (872 )
Preferred stock beneficial conversion, value treated as dividend
    (3,797 )     (3,539 )
Relative fair value of warrants, value treated as dividend
          (3,539 )
Value of the increase in the Series A Preferred conversion ratio and the additional warrants issued to Birks
          (441 )
             
Net loss attributable to common stockholders
  $ (31,567 )   $ (35,289 )
             
 
Loss per share, basic and diluted:
               
   
Continuing operations
  $ (1.53 )   $ (1.72 )
   
Discontinued operations
    (0.08 )     0.08 )
             
    $ (1.61 )   $ (1.80 )
             

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
                   
    Year Ended
    March 29, 2003
     
    (As Previously    
    Reported)   (As Restated)
         
Cash flow from operating activities
               
(Increase) decrease in assets:
               
 
Net proceeds from sale of private label credit card receivables
          12,147  
Net cash (used in) provided by continuing operations
    (18,479 )     (6,332 )
Net cash (used in) provided by operating activities
    (18,607 )     (6,460 )
Cash flows from investing activities:
               
 
Net proceeds from sale of private label credit card receivables
    12,147        
Net cash provided by (used in) financing activities
    13,370       1,223  
C. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
      (1)  Principles of Consolidation  — The consolidated financial statements include the accounts of Mayor’s and its wholly owned subsidiaries. All significant intercompany accounts and transactions have been eliminated in the consolidation.
      (2)  Significant Estimates  — The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
      (3)  Concentration of Risk  — During Fiscal 2004, merchandise supplied by Rolex, the Company’s largest supplier, accounted for approximately 38% of Mayor’s total net sales.
      (4)  Revenue Recognition  — Sales are recognized at the point of sale when merchandise is taken by or shipped to a customer. Shipping and handling fees billed to customers are included in net sales. Revenues from gift certificate sales and store credits are recognized upon redemption. Sales of consignment merchandise are recognized at such time as the merchandise is sold and recorded on a gross basis in accordance with Emerging Issues Task Force (“EITF”) 99-19 because Mayor’s is the primary obligor of the transaction, has general latitude on setting the price, has discretion as to the suppliers, is involved in the selection of the product and has inventory loss risk. Sales are reported net of returns. Mayor’s generally gives its customers the right to return merchandise purchased by them within 30 days for jewelry and 10 days for timepieces and records an accrual at the time of sale for the effect of the estimated returns.
      (5)  Cash and Cash Equivalents  — The Company considers all highly liquid investments purchased with original maturities of three months or less and amounts receivable from credit card issuers to be cash equivalents. Amounts receivable from credit card issuers are typically converted to cash within 2 to 4 days of the original sales transaction. These amounts totaled approximately $1.1 million as of March 26, 2005 and March 27, 2004.
      (6)  Accounts Receivable  — Accounts receivable arise primarily from customers’ use of the Mayor’s credit cards. Several installment sales plans are offered which vary as to repayment terms and finance charges assessed. Finance charges, when applicable, accrue at rates ranging from 9.9% to 18% per annum. The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. Finance charge income was $0.2 million for Fiscal 2004, $0.3 million for Fiscal 2003 and $1.5 million for Fiscal 2002 and is recorded in net sales in the accompanying Consolidated Statements of Operations.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Certain sales plans of Mayor’s provide for revolving lines of credit and/or installment plans under which the payment terms may exceed one year. In accordance with industry practice, these receivables are included in current assets in the accompanying Consolidated Balance Sheets. The portion of these receivables as of March 26, 2005 that is not scheduled to be collected during the year ending March 25, 2006 is approximately $1.6 million or 22% of Mayor’s chargecard receivable.
      (7)  Inventories  — Mayor’s inventories are valued using the first in, first out method (“FIFO”). The Company records provisions for lower of cost or market, damaged goods, and slow-moving inventory. The cost of inbound freight is included in the carrying value of the inventories. Purchase discounts are recorded as a reduction of inventory cost and are recorded to cost of sales as the items are sold. Mark down dollars received from vendors are recorded as a reduction of inventory costs to the specific items to which they apply and are recognized in cost of sales once the items are sold. Other vendor allowances, primarily related to the achievement of certain milestones, are infrequent and insignificant and are recognized upon achievement of the specified milestone in cost of sales. The changes in the level of discounts between comparative periods are not significant.
      (8)  Property  — Property is stated at cost net of accumulated depreciation and is depreciated using the straight-line method over the following estimated useful lives of the respective assets:
         
    Estimated
Asset   Useful Life
     
Furniture and fixtures
    5 years  
Automobiles and trucks
    3 years  
Computer hardware and software
    3 years  
Leasehold improvements are amortized over the shorter of the term of the respective lease or the useful life of the asset. Maintenance and repair costs are charged to selling, general and administrative expenses as incurred while expenditures for major renewals and improvements are capitalized. Upon the disposition of property, the accumulated depreciation is deducted from the original cost, and any gain or loss is recorded in the Consolidated Statements of Operations.
      (9)  Leases — Lessor incentive amounts on operating leases are deferred and amortized as a reduction of rent expense over the term of the lease. Rent expense is recorded on a straight-line basis, which takes into effect any rent escalations, rent holidays and fixturing periods. Lease terms are from the inception of the fixturing period until the end of the initial term and exclude renewal periods.
      (10)  Income Taxes  — The Company accounts for income taxes in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 109, “Accounting for Income Taxes.” Under SFAS 109, deferred income taxes reflect the net tax effects of (a) temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the bases for income tax purposes, and (b) operating loss and tax credit carryforwards.
      (11)  Long-lived Assets  — Long-lived assets held and used by the Company are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. Measurement of an impairment loss for such long-lived assets would be based on the fair value of the asset. Long-lived assets to be disposed of are reported generally at the lower of the carrying amount or fair value less cost to sell.
      (12)  Deferred Financing Costs  — The Company amortizes deferred financing costs incurred in connection with its financing agreements using the effective interest method over the related period. Such deferred costs are included in other assets in the accompanying Consolidated Balance Sheets.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      (13)  Cost of Sales  — Cost of sales includes direct inbound freight, direct labor related to repair services, design, creative and the jewelry studio, inventory shrink, inventory thefts, and jewelry, watch and giftware boxes. Indirect freight including inter-store transfers, receiving costs, distribution costs, warehousing costs and quality control costs are included in selling, general and administrative expenses.
      (14)  Advertising Costs  — Advertising costs are charged to expense as incurred. The Company and its vendors participate in cooperative advertising programs in which the vendors reimburse the Company for a portion of certain specific advertising costs which are netted against advertising expense in the selling, general and administrative expenses within the Consolidated Statements of Operations and amounted to $2.7 million, $2.3 million and $1.5 million in Fiscal 2004, Fiscal 2003 and Fiscal 2002, respectively. Advertising expense, net of vendor cooperative advertising allowances, amounted to $5.2 million, $4.5 million and $3.1 million in Fiscal 2004, Fiscal 2003 and Fiscal 2002, respectively.
      (15)  Pre-opening Expenses  — Pre-opening expenses related to the opening of new and relocated stores are expensed as incurred.
      (16)  Comprehensive Income (Loss)  — Comprehensive income (loss) includes all changes in equity during a period except those resulting from investments by owners and distributions to owners.
      (17)  Reclassifications  — Certain amounts in the prior years’ financial statements have been reclassified to conform to the current year presentation.
      (18)  Accounting for Stock-Based Compensation  — The Company applies Accounting Principles Board Opinion No. 25, “Accounting for Stock Issued to Employees,” and related interpretations in accounting for its stock-based compensation plans. Accordingly, no stock-based compensation cost has been recognized for such plans. Had compensation cost for the Company’s stock-based compensation plans been determined using the fair value method described in SFAS No. 123, “Accounting for Stock-Based Compensation,” as amended by SFAS No. 148 “Accounting for Stock-Based Compensation — Transition and Disclosure,” at the grant dates for awards granted in Fiscal 2004, Fiscal 2003 and Fiscal 2002 under these plans, the Company’s net income (loss) attributable to common stock and income (loss) per share would have been reduced to the proforma amounts presented below:
                             
    Fiscal   Fiscal   Fiscal
    2004   2003   2002
             
Continuing operations
  $ 571     $ (9,140 )   $ (29,963 )
Discontinued operations
                (1,604 )
                   
Net income (loss) attributable to common stockholders as reported
    571       (9,140 )     (31,567 )
Adjust for non-cash compensation expense for warrants recorded pursuant to APB 25
    (32 )     867        
                   
Adjusted net income (loss)
    539       (8,273 )     (31,567 )
Stock-based employee compensation expense determined under fair-value-based method for all awards, net of tax
    (232 )     (1,495 )     (733 )
                   
Proforma net income (loss)
  $ 307     $ (9,768 )   $ (32,300 )
                   
Income (loss) per share
                       
 
As reported basic:
                       
   
Continuing operations
  $ 0.02     $ (0.35 )   $ (1.53 )
   
Discontinued operations
    0.00       (0.00 )     (0.08 )
                   
    $ 0.02     $ (0.35 )   $ (1.61 )
                   

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
                           
    Fiscal   Fiscal   Fiscal
    2004   2003   2002
             
As reported diluted:
                       
 
Continuing operations
  $ 0.01     $ (0.35 )   $ (1.53 )
 
Discontinued operations
    0.00       (0.00 )     (0.08 )
    $ 0.01     $ (0.35 )   $ (1.61 )
Proforma basic:
                       
 
Continuing operations
  $ 0.01     $ (0.37 )   $ (1.57 )
 
Discontinued operations
    0.00       (0.00 )     (0.08 )
                   
    $ 0.01     $ (0.37 )   $ (1.65 )
                   
Proforma diluted:
                       
 
Continuing operations
  $ 0.00     $ (0.37 )   $ (1.57 )
 
Discontinued operations
    0.00       (0.00 )     (0.08 )
                   
    $ 0.00     $ (0.37 )   $ (1.65 )
                   
      The fair value of each option grant was estimated as of the date of grant using the Black-Scholes option-pricing model with the following weighted average assumptions used for grants in Fiscal 2004, Fiscal 2003 and Fiscal 2002: expected volatility of 94%, 97% and 90%, respectively, risk-free interest rate of 3.61%, 2.80% and 2.53%, respectively, expected lives of approximately five years and a dividend yield of zero for all three fiscal years presented. The weighted average fair values of options granted during Fiscal 2004, Fiscal 2003 and Fiscal 2002 were $0.45, $0.51 and $0.28, respectively. The fair value of each warrant grant was estimated as of the date of grant (see Note L) using the Black-Scholes option-pricing model with the following weighted average assumptions used for grants: expected volatility of 49.2%, risk-free interest rate of 4.48%, expected lives of approximately twenty years and a dividend yield of zero. The weighted average fair values of warrants granted during Fiscal 2002 were $0.26.
      (19)  Newly Issued Accounting Standards  — In December 2004, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 123(R) “Share-Based Payment” which addresses the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for (a) equity instruments of the enterprise or (b) liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. SFAS No. 123(R) requires an entity to recognize the grant-date fair-value of stock options and other equity-based compensation issued to employees in the income statement. SFAS No. 123(R) generally requires that an entity account for those transactions using the fair-value-based method, and eliminates an entity’s ability to account for share-based compensation transactions using the intrinsic value method of accounting in APB Opinion No. 25, “Accounting for Stock Issued to Employees,” which was permitted under SFAS No. 123, as originally issued. SFAS No. 123(R) is effective for the Company for the first quarter of Fiscal 2006 which ends on June 24, 2006. The impact of the adoption of SFAS No. 123(R) on the financial position or results of operations of Mayor’s has not yet been determined.
      In November 2004, the FASB issued SFAS No. 151, “Inventory Costs,” to amend the guidance in Chapter 4, “Inventory Pricing,” of FASB Accounting Research Bulletin No. 43, “Restatement and Revision of Accounting Research Bulletins.” SFAS No. 151 clarifies the accounting for abnormal amounts of idle facility expense, freight, handling costs, and wasted material (spoilage). The Statement requires that those items be recognized as current-period charges. Additionally, SFAS No. 151 requires that allocation of fixed production overheads to the costs of conversion be based on the normal capacity of the production facilities. SFAS No. 151 is effective for fiscal years beginning after June 15, 2005. The adoption of SFAS No. 151 is not expected to have a material effect on the financial position or results of operations of Mayor’s.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      In December 2004, the FASB issued SFAS No. 153, “Exchanges of Non-Monetary Assets — an Amendment of APB Opinion No. 29,” to address the accounting for non-monetary exchanges of productive assets. SFAS No. 153 amends APB No. 29, “Accounting for Non-monetary Exchanges,” which established a narrow exception for non-monetary exchanges of similar productive assets from fair value measurement. SFAS No. 153 eliminates that exception and replaces it with an exception for exchanges that do not have commercial substance. Under SFAS No. 153 non-monetary exchanges are required to be accounted for at fair value, recognizing any gains or losses, if the fair value is determinable within reasonable limits and the transaction has commercial substance. It specifies that a non-monetary exchange has commercial substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. SFAS No. 153 is effective prospectively for non-monetary asset exchange transactions in fiscal periods beginning after June 15, 2005. The adoption of SFAS No. 153 is not expected to have a material effect on the financial position or results of operations of Mayor’s.
      In March 2005, the FASB issues Interpretation No. 47 (“FIN 47”), Accounting for Conditional Asset Retirement Obligation to clarify that an entity must recognize a liability for the fair value of a conditional asset retirement obligation when incurred if the liability’s fair value can be reasonably estimated. FIN 47 also defines when an entity would have sufficient information to reasonably estimate the fair value of an asset retirement obligation. FIN 47 is effective no later than the end of fiscal years ending after December 15, 2005. Retrospective application of interim financial information is permitted but is not required. Early adoption of this Interpretation is encouraged. The Company is evaluating the impact the adoption of FIN 47 would have on the financial position and result of operations of Mayor’s.
      (20)  Earnings (Loss) Per Share  — Earnings (loss) per share is calculated based upon the weighted average number of shares outstanding during each period. Diluted earnings (loss) per share is not presented as the assumed conversion of options and warrants would be anti-dilutive.
D. RESTRUCTURING, ASSET IMPAIRMENTS AND OTHER CHARGES:
      Other charges for Fiscal 2004 are comprised of approximately ($1.2) million of income as a result of a settlement of a sales tax audit for less than the amount accrued as well as the adjustment of other sales tax contingency estimates.
      Restructuring, asset impairments and other charges recorded in Fiscal 2002 consist of charges primarily for professional fees related to the execution of the previously mentioned Restructuring Plan of approximately $1.9 million, reserves related to sales tax liabilities of approximately $1.9 million, severance costs related to the departure of the former Chief Executive Officer of approximately $0.5 million and charges related to the sale of certain of the Company’s accounts receivable of approximately $0.4 million. Additionally, approximately $1.9 million of reserves recorded in Fiscal 2002 related to the exit of leases for closed stores were reversed to income due to the fact that the leases were terminated at costs more favorable than originally estimated.
E. GOODWILL IMPAIRMENT WRITEDOWN:
      The goodwill impairment income of $0.6 million for Fiscal 2002 relates to the reversal of excess tax reserves due to a settlement with the Internal Revenue Service for less than the amount reserved. The tax matters existed prior to the acquisition of Mayor’s Jewelers, Inc. and would have been reversed against goodwill, however due to the fact that the goodwill was written off in Fiscal 2001 the reversal is classified in the same line item as the impairment.

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
F. DISCONTINUED OPERATIONS:
      The Company closed its store at Tysons Galleria in McLean, Virginia in March 2003 in order to concentrate its merchandising and marketing efforts in its core Florida and Georgia marketplace. In accordance with SFAS No. 144, the closing of the store is classified as a discontinued operation. Net losses for discontinued operations related to this store for Fiscal 2002 were $0.4 million. The loss on disposal of the store due to closure was approximately $1.2 million and related primarily to costs to exit the lease, write-off of fixed assets and severance offset by the write-off of deferred revenue from landlord inducements. Store sales for Fiscal 2002 were $1.5 million.
G. SALE OF ACCOUNTS RECEIVABLE:
      On October 1, 2002, the Company sold, in accordance with SFAS No. 140, $13.1 million of its $18.5 million credit card portfolio to Wells Fargo on a non-recourse basis. A charge on disposal of the portfolio of $413,000 related to the sale is included in other charges in the Consolidated Statement of Operations for Fiscal 2002. The proceeds from the sale are included in operating cash flows in the Fiscal 2002 Consolidated Statement of Cash Flows. The Company retained gross receivables of $5.4 million representing customers with balances greater than an agreed upon amount and certain accounts that Wells Fargo did not wish to purchase. The Company continues to provide Wells Fargo the opportunity to purchase accounts receivable at a discount and on a non-recourse basis going forward.
H. INVENTORIES:
      Inventories are summarized as follows:
                 
    March 26,   March 27,
    2005   2004
         
    Company   Company
    Owned   Owned
         
    (Amounts shown in
    thousands)
Raw materials
  $ 893     $ 1,415  
Finished goods
    79,546       79,410  
             
    $ 80,439     $ 80,825  
             
      In addition, the Company held inventory on consignment at March 26, 2005 and March 27, 2004 with a cost of approximately $14,198,000 and $11,460,000, respectively.
I. PROPERTY:
      The components of property are as follows:
                 
    March 26,   March 27,
    2005   2004
         
    (Amounts shown in
    thousands)
Furniture and fixtures
  $ 5,701     $ 5,532  
Leasehold improvements
    27,951       27,266  
Computer hardware and software
    7,020       6,734  
Automobiles and trucks
    15       83  
             
      40,687       39,615  
Less accumulated depreciation
    (27,544 )     (24,981 )
             
    $ 13,143     $ 14,634  
             

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Depreciation expense for Fiscal 2004, Fiscal 2003 and Fiscal 2002 was approximately $3.3 million, $3.4 million and $4.2 million, respectively.
J. TERM LOAN AND CREDIT FACILITY:
      As of March 26, 2005, the Company had a $58 million working capital credit facility with Fleet Retail Group LLC (formerly known as Fleet Retail Finance) and GMAC and a $12.7 million junior secured term loan with Back Bay Capital. On April 29, 2005, the Company paid down $1 million of the principal balance of the junior secured term loan without any prepayment penalty. Both of the debt facilities have a maturity date of August 20, 2006 and are collateralized by substantially all of the Company’s assets. On September 7, 2004, the Company entered into a Fourth Amendment to the working capital facility and the junior secured term loan (the “Amended Credit Agreement”). The Amended Credit Agreement provides for, among other things, an extended maturity date to August 20, 2006, a 1.25% reduction of interest on the junior secured term loan, an interest reduction on the Fleet Retail Group LLC-GMAC portion of the credit facility, the elimination of two financial covenants and the increase in the capital expenditures allowed pursuant to the sole remaining financial covenant to $4.5 million which is measured annually. Availability under the working capital facility is determined based upon a percentage formula applied to certain inventory and accounts receivable as allowed by an amendment on February 20, 2004, and has certain restrictions regarding borrowing availability. The interest rate under the working capital facility as of March 26, 2005 was 6.25% (prime plus 0.5%). On March 4, 2005, the capital expenditure limit was further increased to $5,000,000 per fiscal year. The Company was in compliance with the capital expenditure covenant for Fiscal 2004. On May 3, 2005, the banking facilities were further amended to allow for the interest rate of the Company’s revolving credit facility to be based on either a prime rate plus a specified margin dependant on the level of excess borrowing availability, or a LIBOR based rate (“Eurodollar”) plus a specified margin, based on the level of borrowing availability, at the Company’s election. The junior secured term loan currently bears an effective interest rate of 12.75% and is subject to similar restrictions and covenants, including the capital expenditure covenant, as the working capital facility as well as certain prepayment penalties.
      Based on this, after taking into consideration the foregoing borrowing restrictions, the Company had approximately $47.4 million of borrowing capacity under its working capital facility and term loan at March 26, 2005 and, after netting the outstanding borrowings of $33.5 million and letter of credit commitments of $550,000, the Company had excess borrowing capacity of approximately $13.3 million. The Company relies on its short-term borrowings under the credit facility to finance its operations on a day-to-day basis.
      Information concerning the Company’s short-term borrowings follows. All borrowings under the working capital facility are considered short term, due to the fact that the borrowing availability is based on certain inventory and accounts receivable balances which are short-term in nature.
                 
    Year Ended   Year Ended
    Mar. 26,   Mar. 27,
    2005   2004
         
    (Amounts shown in
    thousands)
Maximum borrowings outstanding during the fiscal year
  $ 48,417     $ 39,955  
Average outstanding balance during the fiscal year
  $ 35,178     $ 31,004  
Weighted average interest rate for the fiscal year
    5.6 %     6.3 %

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
K. INCOME TAXES:
      The significant items comprising the Company’s net deferred taxes as of March 26, 2005 and March 27, 2004 are as follows:
                   
    March 26,   March 27,
    2005   2004
         
    (Amounts shown in
    thousands)
Deferred Tax Assets:
               
 
Difference between book and tax basis of property
  $ 4,799     $ 4,339  
 
Compensation expense on warrants
    322       335  
 
Sales returns and doubtful accounts allowances not currently deductible
    436       472  
 
Inventory reserves not currently deductible
    1,401       2,578  
 
Federal net operating loss and tax credit carryforward
    28,331       27,025  
 
State net operating loss carryforward
    3,697       3,351  
 
Other reserves not currently deductible
    1,784       2,502  
 
Purchase accounting differences in basis of sales returns allowances acquired
    40       40  
             
      40,810       40,642  
             
 
Net deferred tax asset before valuation allowance
    40,810       40,642  
 
Valuation allowance
    (40,810 )     (40,642 )
             
Net deferred tax asset
  $ 0     $ 0  
             
      There were no current or deferred provisions for income taxes in Fiscal 2004, Fiscal 2003 or Fiscal 2002.
      The provision (benefit) for income taxes varies from the amount computed by applying the Federal income tax statutory rate of 34% for the reasons summarized below:
                         
    Year Ended   Year Ended   Year Ended
    March 26, 2005   March 27, 2004   March 29, 2003
             
    Rate   Rate   Rate
             
Statutory rate
    34.0 %     34.0 %     34.0 %
Increase in valuation allowance
    (24.6 )%     (80.6 )%     (35.4 )%
State income taxes, net of Federal tax benefit
    (17.9 )%     0.0 %     2.7 %
Sec. 382 Federal and state NOL adjustment
    0.0 %     52.6 %     0.0 %
Nondeductible compensation expense on private stock sale
    6.7 %     0.0 %     0.0 %
Foreign operations
    1.5 %     0.0 %     (1.8 )%
Other
    0.3 %     (6.0 )%     2.6 %
                   
      0.0 %     0.0 %     2.1 %
                   
      The Company has a Federal net operating loss carryforward of approximately $80.4 million and state net operating loss carryforward of approximately $79.9 million. Due to Section 382 limitations resulting from the change in ownership in Fiscal 2002, the utilization of approximately $41.3 million of the preacquistion net operating loss carryforward is limited to $953,490 on an annual basis, resulting in a valuation allowance of approximately $23.0 million for preacquistion net operating loss carryforwards that will more than likely not be realized. The Federal net operating loss carryforward expires beginning in Fiscal 2009 through Fiscal 2022

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
and the state net operating loss carryforward expires beginning in Fiscal 2008 through Fiscal 2022. The Company also has an alternative minimum tax credit carryforward of approximately $0.8 million to offset future Federal income taxes. The valuation allowance has been recorded to reduce the net deferred tax asset to the amount that the Company believes, after evaluating the currently available evidence, will more likely than not be realized.
L. RELATED PARTY TRANSACTIONS:
      On August 20, 2002, the Company closed on a $15.05 million gross equity investment transaction with Henry Birks & Sons Inc. (“Birks”). The Company incurred expenses related to the raising of the capital of approximately $1.5 million, which was netted against the proceeds in stockholders’ equity. As consideration for the investment, Birks received 15,050 shares of Series A Convertible Preferred Stock (“Series A Preferred”), a newly formed class of stock that was initially convertible into 50,166,667 shares of common stock. The conversion ratio of the Series A Preferred to common stock is subject to certain anti-dilution provisions. Birks also received warrants that were exercisable for 12,424,596 shares of common stock at $0.30 per share, 12,424,596 shares of common stock at $0.35 per share and 12,424,595 shares of common stock at $0.40 per share. The warrants also contain certain anti-dilution provisions which upon the occurrence of certain events can increase the number of warrants and decrease the exercise price. The preferred stock and warrants were issued by the Company without being registered, relying on an exemption under 4(2) of the Securities Act of 1933, as amended. Birks had entered into an Amended and Restated Registration Rights Agreement with the Company, whereby Birks has the right to require the Company, on a best efforts basis, to register all of the shares underlying the above-described securities issued to Birks.
      The proceeds of $15.05 million were assigned to the Series A Preferred and warrants based on their relative fair values pursuant to Emerging Issues Task Force, (“EITF”) 00-27 Application of Issue No. 98-5 to Certain Convertible Instruments in the amount of $11.51 million and $3.54 million, respectively. The fair value assigned to the warrants represents a discount on the Series A Preferred that is treated as a non-cash dividend to Birks. Furthermore, the value of the common stock that the Series A Preferred were convertible into at the date of the investment was $15.05 million which creates a $3.54 million beneficial conversion feature for the Series A Preferred, as a result of the fair value assigned to the Series A Preferred of $11.51 million, and results in an additional non-cash dividend to Birks at the time of the investment since the Series A Preferred are convertible immediately. The dividends have a neutral effect on the Company’s total stockholders’ equity; however they increase the net loss attributed to common stockholders for the year ended March 29, 2003.
      On November 1, 2002 and March 14, 2003, Birks granted rights to receive 4,250,000 and 500,000, respectively, of its warrants to certain current or former employees of Birks or its affiliates, who were, or later became employees of or provided services to the Company. The rights to receive these warrants are contingent upon fulfillment of certain time based employment vesting requirements. The exercise price of the assigned warrants was $0.29 per share, after certain anti-dilution adjustments. The granted warrants subject Mayor’s to variable accounting rules due to their cashless exercise feature and vesting schedule which requires compensation expense (credit) calculated as the increase or decrease in intrinsic value of the vested warrants, based on the change in market value of the underlying stock. Non-cash compensation (credit) expense for the years ended March 26, 2005, March 27, 2004 and March 29, 2003 related to these warrants was approximately ($32,000), $867,000 and $0, respectively. As of March 26, 2005, the number of warrants increased to 4,776,899, all of which were vested, and the exercise price was $0.29 as a result of the anti-dilution provisions contained in the warrant agreements. On May 26, 2005, the Company purchased 501,348 of these warrants from one of the holders for $150,000, the estimated fair value.
      On November 6, 2003, Birks exercised 32,523,787 of the warrants on a cashless basis based on an average market price of $0.766, as defined in the warrant agreements. The cashless feature of exercise

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
resulted in the issuance of 17,352,997 shares of common stock and the forfeiture of 15,170,790 warrants. Birks had 288,517, 306,317 and 306,317 warrants exercisable at $0.29, $0.34 and $0.39, respectively, including adjustments for the anti-dilution provisions as of March 26, 2005. A non-cash dividend of approximately $83,000 was recognized in the year ended March 29, 2003 related to the value of the additional warrants granted to Birks as a result of the anti-dilution provisions with a corresponding increase in additional paid-in capital. The anti-dilution provisions provide for the increase in the number of warrants issued to Birks and have potential to decrease the exercise price and are triggered each time the Company issues common stock, options or other convertible securities. The value of additional warrants granted to Birks pursuant to the anti-dilution provisions for the years ended March 26, 2005 and March 27, 2004 was insignificant.
      On June 15, 2004, Birks sold 500,000 and 250,000 shares of Mayor’s common stock to one of the Company’s Directors and a consultant to Birks, who later became an employee of Birks, respectively, for $0.50 per share in a private placement sale. The sale of the 750,000 shares of common stock resulted in non-cash compensation expense of $135,000 recorded by Mayor’s which represented the difference between the market value of the stock and the selling price at the date of the sale, which is included in selling, general and administrative expense in the Fiscal 2004 Consolidated Condensed Statement of Operations. On March 22, 2004, Birks sold 1,000,000 shares of Mayor’s common stock at $0.50 per share in a private placement sale to the spouse of one of the Company’s Directors. The sale of stock resulted in non-cash compensation expense of $200,000 recorded by Mayor’s, which represented the difference between the market value of the stock and the selling price at the date of the sale, which is included in selling, general and administrative expense in the Fiscal 2003 Consolidated Statement of Operations.
      The Company’s Certificate of Designation (the “Certificate”) for the Series A Preferred provided that the holders of the preferred stock were entitled to receive dividends on each share of preferred stock at a rate per annum of $95 per share which equates to approximately $1.4 million annually, a 9.5% yield on the $15,050,000 investment. The Certificate called for the dividends to remain unpaid until January 15, 2005 for dividends cumulated through October 14, 2004; thereafter, all dividends, including cumulative but unpaid, were to be payable quarterly in arrears on each January 15, April 15, July 15 and October 15 of each year, commencing on January 15, 2005 if declared by the Board of Directors. The Certificate further provided that the Series A Preferred had a liquidation value of $1,000 per share.
      The Certificate also provided that Birks had the right to elect a percentage of the total authorized Directors of the Company, rounded to the next highest whole number, corresponding to the percentage of common stock that would be held by Birks on the record date of such election as if Birks had converted all of the Series A Preferred then outstanding into common stock. Currently, Birks has the right to elect seven of the nine members of the Company’s Board of Directors.
      In January 2004, Birks asked the Company to consider paying an early payment of the cumulative dividends earned by Birks on the Series A Preferred, which approximated $2,185,755 through February 28, 2004. Also, in January 2004, the Company formed a committee of independent directors of its Board (the “Committee”) to evaluate Birks’ request. The Committee retained an investment-banking firm, Capitalink, L.C. (“Capitalink”) to perform certain analyses of the structure of the proposed transaction.
      The Company determined that in order to effectuate the payment of an early dividend it would have to issue a new series of preferred stock to Birks in exchange for its shares of Series A Preferred (the “Exchange”). The Company also determined that it would have to borrow funds from Back Bay Capital Funding LLC to pay the dividend, (the “Loan”), on the newly created series of preferred stock (the “Dividend”). After extensive discussions, negotiations, deliberations, and considerations, the Committee unanimously recommended to the Board that it was in the best interests of the Company to approve the Exchange, the payment of the Dividend, and the Loan (collectively, the “Transaction”). On February 20, 2004, the Company’s Board of Directors unanimously (with the exception of Thomas Andruskevich and

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Filippo Recami, who abstained from voting, and Dr. Lorenzo Rossi di Montelera, who was unavailable to attend the Board meeting) approved the Transaction.
      On February 20, 2004, the Company issued a newly created Series A-1 Convertible Preferred Stock (“Series A-1 Preferred”) to Birks in exchange for its shares of Series A Preferred. The Series A-1 Preferred is substantially identical to the Series A Preferred, with the exception of certain changes primarily to the provisions regarding the payment of dividends, future dividend rates, and the conversion rate. The Company entered into an Exchange Agreement with Birks whereby each share of Series A Preferred was exchanged for one share of Series A-1 Preferred. As of March 26, 2005, the Series A-1 Preferred were convertible into 51,499,525 shares of common stock of the Company which amount includes adjustments for the anti-dilution provision of the Series A-1 Preferred. The anti-dilution provisions provide for the increase in the conversion ratio into common stock and are triggered each time the Company issues common stock, options or other convertible securities. A non-cash dividend to Birks of approximately $358,000 was recognized in the year ended March 29, 2003 related to the value of the increase in the conversion ratio of the preferred stock into common stock as a result of the anti-dilution provisions with a corresponding increase in additional paid-in capital. The value of the increase in the conversion ratio for the year ended March 27, 2004 was immaterial. The value of the increase in the conversion ratio for the year ended March 26, 2005 was approximately $17,000. Upon conversion of the preferred shares, Birks would own approximately 75.8% of the then outstanding common stock in Mayor’s.
      In connection with the Exchange, Birks agreed to (a) reimburse the Company in full for all Transaction expenses, (b) reduce the dividend rate from $95 per share to $80 per share per annum on the Series A-1 Preferred, resulting in a savings in cumulative dividends of approximately $225,750 annually; and (c) waive the dividend on the Series A-1 Preferred for approximately one year. Capitalink advised the Committee that this waiver of one year of dividends equated to a net savings to the Company of approximately $920,000 since the Company would have to pay interest on the Loan of approximately $280,000. Additionally, if Birks decided to convert its Series A-1 Preferred into common stock before February 28, 2005, the conversion rate would have decreased so that the Company received the value of the waived dividend, on a pro rata basis. Although the Company has no right to redeem the shares of its outstanding Series A-1 Preferred, in the event that the Company were deemed to acquire any shares of its Series A-1 Preferred in a business combination or other transaction, then Birks will pay the Company a cash payment equal to the pro rata value of the waived dividend.
      On June 17, 2005, the Board of Directors declared and approved a dividend payment to Birks of $150,500 which cumulated from March 1, 2005 through April 15, 2005.
      In connection with the Transaction, the Company received an opinion of Delaware counsel that the declaration and payment of the Dividend would not contravene Section 170 of the Delaware General Corporation Law, and an opinion from Capitalink that the Transaction was fair, from a financial point of view, to the minority stockholders of the Company. The Company also received various other analyses from Capitalink.
      On February 20, 2004, the Company evidenced the Loan by entering into that certain Third Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent (the “Amended Credit Agreement”), dated as of February 20, 2004, by and among Fleet Retail Group Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, the domestic subsidiaries of the Company and the Company. The Amended Credit Agreement provided for, among other things, effectively increasing the term loan by $2 million; modifying the calculation of the credit facilities borrowing formula so as to fully permit the payment of the Dividend without negatively impacting the availability of borrowings under the Company’s credit facility or otherwise creating a material adverse effect on the Company’s liquidity; and adjusting the borrowing base to provide for the inclusion of the Company’s accounts receivable, up to a maximum of $3 million.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Mayor’s Chief Executive Officer, Interim Chief Financial Officer, Group VP-Finance, Chief Marketing Officer, Group VP-Supply Chain Operations, Group VP-Retail Store Operations, Group VP-Category Management, Group VP-Strategy and Business Integration, Group Creative Director and other members of Mayor’s management serve in similar capacities for Birks. In addition, Thomas A. Andruskevich, Chairman of the Mayor’s Board of Directors, and its President, and Chief Executive Officer, and Filippo Recami, a Director of Mayor’s, serve as Directors of Birks. Lorenzo Rossi di Montelera, a Director of Mayor’s through June 1, 2005 at which date he resigned, serves as the Chairman of the Board of Directors of Birks.
      As part of Birks investment in 2002, the Company entered into a Manufacturing & Sale Agreement and a Management Expense Reimbursement Agreement with Birks effective August 20, 2002. The Manufacturing & Sale Agreement allows for the purchase of merchandise from Birks at market prices in accordance with a purchase plan, which is pre-approved annually by the Corporate Governance Committee of the Board of Directors of the Company. The Management Expense Reimbursement Agreement allows for the Company to acquire certain management services from Birks, at its cost, in accordance with a project schedule, which is pre-approved annually by the Corporate Governance Committee of the Board of Directors. At the end of each quarter, the Corporate Governance Committee reviews and approves all purchases and expense reimbursement transactions. The terms of these agreements are one year and automatically renew. The Company can sell merchandise and provide management services to Birks under terms similar to those in the agreements.
      In Fiscal 2004, Fiscal 2003 and Fiscal 2002, Mayor’s (charged) incurred approximately ($204,000), $82,000 and $234,000, respectively, of net costs (to) from Birks related to advisory, management and corporate services pursuant to the Management Expense Reimbursement Agreement. Included in selling, general and administrative expenses in Fiscal 2002 is $390,000 of amounts paid to Birks for merchandising and other consulting services prior to the equity investment transaction. Also, during Fiscal 2004, Fiscal 2003 and Fiscal 2002, Mayor’s purchased approximately $8,966,000, $599,000 and $407,000, respectively, of merchandise from Birks and Birks purchased approximately $9,000, $56,000 and $109,000, respectively, of merchandise from Mayor’s pursuant to the Manufacturing & Sale Agreement. As of March 26, 2005, the Company owed Birks $389,000 related to purchases of inventory, advisory, management and corporate services and for expenses paid by Birks on behalf of Mayor’s. Mayor’s also purchased $28,000 and $108,000, respectively, of merchandise from Cristalleries Royales de Champagne, a company controlled by the majority owners of Birks until June 18, 2004, during Fiscal 2003 and Fiscal 2002, respectively.
      Effective May 1, 2005, the Company renewed for an additional year, its Management Consulting Services Agreement (the “Agreement”) with Regaluxe Investment Sarl, a company incorporated under the laws of Luxembourg (“Regaluxe”). Under the Agreement, Regaluxe provides advisory, management and corporate services to the Company for $125,000 per calendar quarter plus out of pocket expenses. During Fiscal 2004, the Company incurred $528,000 of costs for these services including out of pocket expenses. The Agreement may be renewed for additional one-year terms by the Company subject to an annual review and approval by the Company’s Corporate Governance Committee.
      Regaluxe is the controlling shareholder of Birks. Two of the Company’s directors, Filippo Recami and Dr. Lorenzo Rossi di Montelera, are affiliated with Regaluxe. Dr. Rossi resigned from the Board effective June 1, 2005. Mr. Recami is the Chief Executive Officer and managing director of Regaluxe and Dr. Rossi is a member of the Board of Directors of Regaluxe. Furthermore, Dr. Rossi shares joint voting control over the shares of Iniziativa S.A., which owns 100% of the outstanding stock of Regaluxe. The Board of Directors of the Company waived the provisions of the Company’s Code of Conduct relating to related party transactions when the Board of Directors approved the Company entering into the Agreement with Regaluxe.
      On April 18, 2005, Mayor’s and Birks entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) by and among Birks, the Company and Birks Merger Corporation, a Delaware corporation and wholly-owned subsidiary of Birks (the “Merger Sub”), pursuant to which the

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Merger Sub will be merged with and into the Company, with the Company surviving and becoming a wholly-owned subsidiary of Birks (the “Merger”).
      Upon the consummation of the Merger, each outstanding share of the Company’s common stock not currently owned by Birks will be converted into 0.08695 Class A voting shares of Birks. As a result of the Merger, the Company’s common stock will no longer be listed for trading on the American Stock Exchange (the “AMEX”) although Birks intends to apply to list its Class A voting shares on the AMEX under the trading symbol “BMJ.”
      Consummation of the Merger remains subject to certain conditions, including the approval of the Company’s disinterested stockholders, a registration statement with respect to Birks’ securities being declared effective by the Securities and Exchange Commission and the listing of Birks’ Class A voting shares on the AMEX. The Merger is expected to close in the third calendar quarter of 2005. The foregoing description of the Merger Agreement does not purport to be complete and is qualified in its entirety by the provisions of the Merger Agreement, which has previously been filed with the Commission by the Company on Form 8-K.
M. COMMITMENTS AND CONTINGENCIES:
      In connection with prior financing arrangements, there are outstanding warrants to purchase 519,756 shares of common stock at $2.25 per share which expired unexercised on May 31, 2005 and warrants to purchase 234,000 shares of common stock at prices ranging from $3.25 to $4.00 per share which expired unexercised on May 1, 2005.
      Operating Leases. The Company leases all of its retail stores under operating leases. The rentals are based primarily on a percentage of sales with required minimum annual rentals. In addition, most leases are subject to annual adjustment for increases in real estate taxes and maintenance costs. Since the sale of its corporate building in July 2002, the Company’s corporate facility has been leased. The Company entered into a fifteen year lease agreement for a new corporate headquarters located in Tamarac, Florida to commence on the later of the completion date or August 1, 2005. The Company also has non-cancelable operating leases for certain equipment including copiers, postage machines, and computer equipment. At March 26, 2005, the Company was obligated for the following minimum annual rentals under non-cancelable operating leases:
         
    Amounts
Fiscal Year   In Thousands
     
2005
  $ 7,102  
2006
    6,141  
2007
    5,523  
2008
    5,484  
2009
    4,332  
Thereafter
    13,135  
       
    $ 41,717  
       
      Rent expense for the Mayor’s stores was approximately $9.8 million including $1.0 million of contingent rent for Fiscal 2004, $9.2 million including $0.7 million of contingent rent for Fiscal 2003 and $10.4 million including $0.3 million of contingent rent for Fiscal 2002.
      Employment Agreements. The Company has employment agreements with certain employees for varying terms through various dates, some of which automatically renew for one-year terms as well as certain term agreements. The contractual obligation for these agreements aggregated to $2,225,000 as of March 26, 2005. These agreements allow either party to terminate the employment relationship or resign at any time. Under certain conditions, if employment is terminated or resignation occurs, the agreements provide for

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
severance compensation of varying amounts and restrict the employee from competing with the Company for varying terms after the employment term ends. Some of these agreements also provide for severance and other benefits under certain conditions in the event of a change of control of the Company as defined in the agreements. The Chief Executive Officer’s employment agreement provides that the Company shall grant to the Chief Executive Officer stock options to purchase 1,000,000 shares of Mayor’s common stock (or any successor entity) with an exercise price per share equal to the fair market value of a share on April 1, 2005 (as adjusted if necessary for any subsequent events). These options have not yet been granted to the Chief Executive Officer as of the date of this filing. If the Company cannot or decides not to grant such stock options, the Chief Executive Officer will be provided with the equivalent after tax value of such stock options through an alternative long term incentive compensation plan.
N. LEGAL PROCEEDINGS:
      The Company is involved in litigation arising from the normal course of business. The Company believes the facts and the law supports its position and those matters should not materially affect the Company’s financial position; however, there can be no assurance as to the final result of such legal matters.
O. INCOME (LOSS) PER SHARE:
      The following provides a reconciliation of the basic and diluted income (loss) per share amounts for Fiscal 2004, Fiscal 2003 and Fiscal 2002:
                           
    Fiscal Year   Fiscal Year   Fiscal Year
    Ended   Ended   Ended
    March 26, 2005   March 27, 2004   March 29, 2003
             
    (In thousands)
    except share data
Income (loss) from continuing operations attributable to common stockholders
  $ 571     $ (7,824 )   $ (33,685 )
Loss from discontinued operations
                (1,604 )
                   
Basic net income (loss) attributable to common stockholders
    571       (7,824 )     (35,289 )
Plus: cumulative preferred stock dividends
    100              
Plus: value of the increase in the Series A Preferred conversion ratio and the additional warrants issued to Birks
    17              
                   
Diluted income (loss) from continuing operations
  $ 688     $ (7,824 )   $ (35,289 )
                   
Weighted average shares outstanding
                       
 
Basic
    36,968,296       26,377,886       19,568,006  
 
Diluted
    93,177,445       26,377,886       19,568,006  
Basic earnings (loss) per share:
                       
 
Continuing operations
  $ 0.02     $ (0.35 )   $ (1.72 )
 
Discontinued operations
    0.00       (0.00 )     0.08  
                   
    $ 0.02     $ (0.35 )   $ (1.80 )
                   
Diluted earnings (loss) per share:
                       
 
Continuing operations
  $ 0.01     $ (0.35 )   $ (1.72 )
 
Discontinued operations
    0.00       (0.00 )     0.08  
                   
    $ 0.01     $ (0.35 )   $ (1.80 )
                   

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
P. EMPLOYEE BENEFIT PLANS:
Employee Stock Purchase Plan
      In June 1987, the Board of Directors approved an Employee Stock Purchase Plan (“ESPP”), which permits eligible employees, which do not include executives of the Company, to purchase common stock from the Company at 85% of its fair market value through regular payroll deductions. At the Fiscal 2002 Annual Stockholders Meeting, the stockholders of the Company approved 500,000 additional shares of Common Stock to be allocated to the ESPP.
      A total of 1,062,500 shares are reserved for issuance under the ESPP of which 552,174 shares have been issued as of March 26, 2005, including 30,285 during Fiscal 2004, none in Fiscal 2003 and 82,561 during Fiscal 2002.
Profit Sharing Plans
      In December 1992, the Board of Directors approved the Mayor’s Jewelers, Inc. 401(k) Profit Sharing Plan & Trust (the “Plan”), which permits eligible employees to make contributions to the Plan on a pretax salary reduction basis in accordance with the provisions of Section 401(k) of the Internal Revenue Code. The Company makes cash contribution of 25% of the employee’s pretax contribution, up to 4% of the employee’s compensation, in any calendar year. The employer match for Fiscal 2004, Fiscal 2003 and Fiscal 2002 were $88,633, $74,313 and $77,402, respectively.
Stock Option Plans
      As of March 26, 2005 the Company had 3,304,523 shares of common stock available for grant to its key employees and directors under its 1987 and 1991 Stock Option Plans. Under these plans, the option price must be equal to the market price of the stock on the date of the grant, or in the case of an individual who owns 10% or more of common stock, the minimum price must be 110% of the market price.
      Options granted to date generally become exercisable from six months to three years after the date of grant, provided that the individual is continuously employed by the Company, or in the case of directors, remains on the Board of Directors. All options generally expire no more than ten years after the date of grant.
      The following is a summary of the activity in the option plans during Fiscal 2004, Fiscal 2003 and Fiscal 2002:
                                                 
    Fiscal 2004   Fiscal 2003   Fiscal 2002
             
        Weighted       Weighted       Weighted
        Average       Average       Average
        Exercise       Exercise       Exercise
    Shares   Price   Shares   Price   Shares   Price
                         
Outstanding at beginning of year
    6,031,797     $ 2.02       6,358,470     $ 2.33       6,561,220     $ 3.47  
Granted
    80,000       0.62       170,000       0.70       2,650,000       0.28  
Canceled/ Expired
    (1,425,834 )     4.21       (496,673 )     5.53       (2,852,750 )     2.73  
Exercised
                                   
                                     
Outstanding at end of year
    4,685,963     $ 1.33       6,031,797     $ 2.02       6,358,470     $ 2.33  
                                     

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MAYOR’S JEWELERS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      A summary of the status of the option plans as of March 26, 2005 is presented below:
                                         
        Options Outstanding   Options Exercisable
             
        Weighted        
        Average   Weighted       Weighted
        Remaining   Average       Average
    Number   Contractual Life   Exercise   Number   Exercise
Range of Exercise Prices   Outstanding   (In Years)   Price   Exercisable   Price
                     
$0.23 - $ 0.34
    2,645,000       7.5*     $ 0.28       2,330,001     $ 0.28  
$0.35 - $ 0.52
    45,000       8.3     $ 0.42       43,333     $ 0.42  
$0.53 - $ 0.79
    210,000       9.1     $ 0.72       96,667     $ 0.78  
$0.80 - $ 1.20
    263,333       6.8     $ 0.94       263,333     $ 0.94  
$1.21 - $ 1.81
    162,500       5.8     $ 1.53       162,500     $ 1.53  
$1.82 - $ 2.73
    705,629       3.4     $ 2.41       705,629     $ 2.41  
$2.74 - $ 4.11
    474,833       5.4     $ 3.65       474,833     $ 3.65  
$4.12 - $ 6.18
    98,002       3.5     $ 4.68       98,002     $ 4.68  
$6.19 - $ 9.28
    20,000       0.3     $ 6.44       20,000     $ 6.44  
$9.29 - $13.94
    61,666       7.2     $ 12.99       61,666     $ 12.99  
                               
$0.23 - $13.94
    4,685,963       6.5     $ 1.33       4,255,964     $ 1.42  
 
1,500,000 of these options were granted to the Chief Executive Officer and expire either after ten years or two years after termination of employment. For purposes of the information herein, a term of ten years is used.
Q. FAIR VALUE OF FINANCIAL INSTRUMENTS:
      The following disclosure of the estimated fair value of financial instruments is made in accordance with the requirements of SFAS No. 107, “Disclosures About Fair Value of Financial Instruments.” The Company, using available market information and appropriate valuation methodologies, has determined the estimated fair value amounts. However, considerable judgment is required in interpreting market data to develop the estimates of fair value.
      Accordingly, the estimates presented herein are not necessarily indicative of the amounts that would be realized in a current market exchange. The use of different market assumptions and/or estimation methodologies may have a material effect on the estimated fair value amounts.
      The following methods and assumptions were used to estimate fair value:
  •  The carrying amount of cash and cash equivalents, accounts receivable, accounts payable, and accrued expenses approximate fair value because of their short-term nature.
 
  •  The fair value of the Company’s long-term debt approximates carrying value based on the quoted market prices for the same or similar issues.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
R. SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED):
                                 
    Thirteen Weeks Ended
     
    June 26,   Sep. 25,   Dec. 25,   Mar. 26,
    2004   2004   2004   2005
                 
    (In thousands, except per share data)
Net Sales
  $ 29,138     $ 25,483     $ 57,237     $ 30,851  
Gross Profit
    12,153       10,602       24,859       13,381  
Net (loss) income from continuing operations
    (2,472 )     (2,226 )     6,243       (857 )
Basic (loss) earnings per common share from continuing operations
    (0.07 )     (0.06 )     0.17       (0.02 )
Diluted (loss) earnings per common share from continuing operations
    (0.07 )     (0.06 )     0.07       (0.02 )
                                 
    Thirteen Weeks Ended
     
    June 28,   Sep. 27,   Dec. 27,   Mar. 27,
    2003   2003   2003   2004
                 
    (In thousands, except per share data)
Net Sales
  $ 24,505     $ 23,834     $ 50,318     $ 26,860  
Gross Profit
    9,904       9,501       21,248       11,407  
Net (loss) income from continuing operations
    (3,789 )     (5,175 )     4,065       (2,925 )
Basic (loss) earnings per common share from continuing operations
    (0.21 )     (0.28 )     0.13       (0.09 )
Diluted (loss) earnings per common share from continuing operations
    (0.21 )     (0.28 )     0.04       (0.09 )

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SCHEDULE II
MAYOR’S JEWELERS, INC. VALUATION AND QUALIFYING ACCOUNTS
                                   
        Charged to        
    Beginning   Cost and       Ending
Description   Balance   Expenses   Deductions   Balance
                 
    (Amounts shown in thousands)
Fiscal year ended March 29, 2003
                               
 
Allowance for Doubtful Accounts
  $ 1,487     $ 2,366 (1)   $ 2,590     $ 1,263  
 
Allowance for Restructuring
    8,574             8,574        
 
Allowance for Sales Returns
    350       5,125       5,125       350  
Fiscal year ended March 27, 2004
                               
 
Allowance for Doubtful Accounts
    1,263       193       457       999  
 
Allowance for Sales Returns
    350       6,706       6,844       212  
Fiscal year ended March 26, 2005
                               
 
Allowance for Doubtful Accounts
    999       148       185       962  
 
Allowance for Sales Returns
    212       8,326       8,370       168  
 
(1)  Net of recoveries

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APPENDIX A
Agreement and Plan of Merger and Reorganization


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AGREEMENT AND PLAN OF MERGER AND REORGANIZATION
among
HENRY BIRKS & SONS INC.,
BIRKS MERGER CORPORATION
and
MAYOR’S JEWELERS, INC.
Dated as of
April 18, 2005


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TABLE OF CONTENTS
             
        Page
         
ARTICLE I
THE MERGER
SECTION  1.01
  The Merger     1  
SECTION  1.02
  Effective Time; Closing     1  
SECTION  1.03
  Effect of the Merger     2  
SECTION  1.04
  Certificate of Incorporation; By-laws     2  
SECTION  1.05
  Directors and Officers     2  
 
ARTICLE II
CONVERSION OF SECURITIES; EXCHANGE OF CERTIFICATES
SECTION  2.01
  Conversion of Securities     2  
SECTION  2.02
  Exchange of Certificates     3  
SECTION  2.03
  Stock Transfer Books     5  
SECTION  2.04
  Company Stock Options     5  
SECTION  2.05
  Restricted Stock     6  
SECTION  2.06
  Company Warrants     6  
SECTION  2.07
  No Appraisal Rights     7  
SECTION  2.08
  Affiliates     7  
 
ARTICLE III
REPRESENTATIONS AND WARRANTIES OF THE COMPANY
SECTION  3.01
  Authority Relative to this Agreement     7  
SECTION  3.02
  No Conflict; Required Filings and Consents     7  
SECTION  3.03
  Board Approval; Vote Required     8  
SECTION  3.04
  [Reserved]     8  
SECTION  3.05
  Opinion of Financial Advisor     8  
SECTION  3.06
  Brokers     8  
 
ARTICLE IV
REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB
SECTION  4.01
  Corporate Organization     9  
SECTION  4.02
  Certificate of Amalgamation and By-laws     9  
SECTION  4.03
  Capitalization     9  
SECTION  4.04
  Authority Relative to this Agreement     10  
SECTION  4.05
  No Conflict; Required Filings and Consents     10  
SECTION  4.06
  Permits; Compliance     11  
SECTION  4.07
  SEC Filings     11  
SECTION  4.08
  Financial Statement; Undisclosed Liabilities     11  
SECTION  4.09
  Absence of Certain Changes or Events     12  
SECTION  4.10
  Internal Controls     12  
SECTION  4.11
  Absence of Litigation     12  
SECTION  4.12
  Employee Benefit Plans     12  
SECTION  4.13
  Labor and Employment Matters     13  
SECTION  4.14
  Real Property; Title to Assets     13  
SECTION  4.15
  Intellectual Property     14  

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        Page
         
SECTION  4.16
  Taxes     15  
SECTION  4.17
  Environmental Matters     15  
SECTION  4.18
  Material Contracts     15  
SECTION  4.19
  Insurance     16  
SECTION  4.20
  Customers and Suppliers     16  
SECTION  4.21
  Certain Business Practices     16  
SECTION  4.22
  Interested Party Transactions     17  
SECTION  4.23
  No Vote Required     17  
SECTION  4.24
  Accounts Receivable     17  
SECTION  4.25
  Inventories     17  
SECTION  4.26
  Operations of Merger Sub     17  
SECTION  4.27
  Brokers     17  
 
ARTICLE V
CONDUCT OF BUSINESS PENDING THE MERGER
SECTION  5.01
  Conduct of Business by the Company Pending the Merger     18  
SECTION  5.02
  Conduct of Business by Parent Pending the Merger     18  
 
ARTICLE VI
ADDITIONAL AGREEMENTS
SECTION  6.01
  Registration Statement; Proxy Statement     19  
SECTION  6.02
  Company Stockholders’ Meeting     21  
SECTION  6.03
  Access to Information; Confidentiality     21  
SECTION  6.04
  Directors’ and Officers’ Indemnification and Insurance     21  
SECTION  6.05
  Notification of Certain Matters     22  
SECTION  6.06
  Company Affiliates     22  
SECTION  6.07
  Further Action; Reasonable Efforts     22  
SECTION  6.08
  Plan of Reorganization     22  
SECTION  6.09
  Obligations of Merger Sub     23  
SECTION  6.10
  Consents of Accountants     23  
SECTION  6.11
  AMEX Listing     23  
SECTION  6.12
  Public Announcements     23  
SECTION  6.13
  Board of Directors of Parent     23  
SECTION  6.14
  Company Stock Held by Parent     23  
 
ARTICLE VII
CONDITIONS TO THE MERGER
SECTION  7.01
  Conditions to the Obligations of Each Party     23  
SECTION  7.02
  Conditions to the Obligations of Parent and Merger Sub     24  
SECTION  7.03
  Conditions to the Obligations of the Company     24  

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        Page
         
 
ARTICLE VIII
TERMINATION, AMENDMENT AND WAIVER
SECTION  8.01
  Termination     26  
SECTION  8.02
  Effect of Termination     27  
SECTION  8.03
  Fees and Expenses     27  
SECTION  8.04
  Amendment     27  
SECTION  8.05
  Waiver     27  
 
ARTICLE IX
GENERAL PROVISIONS
SECTION  9.01
  Non-Survival of Representations, Warranties and Agreements     27  
SECTION  9.02
  Notices     28  
SECTION  9.03
  Certain Definitions     29  
SECTION  9.04
  Severability     32  
SECTION  9.05
  Entire Agreement; Assignment     32  
SECTION  9.06
  Parties in Interest     32  
SECTION  9.07
  Specific Performance     32  
SECTION  9.08
  Governing Law     33  
SECTION  9.09
  Waiver of Jury Trial     33  
SECTION  9.10
  Headings     33  
SECTION  9.11
  Counterparts     33  
SECTION  9.12
  Special Committee     33  

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      AGREEMENT AND PLAN OF MERGER AND REORGANIZATION, dated as of April 18, 2005 (this “ Agreement ”), among Henry Birks & Sons Inc., a Canadian corporation (“ Parent ”), Birks Merger Corporation, a Delaware corporation and a wholly owned subsidiary of Parent (“ Merger Sub ”), and Mayor’s Jewelers, Inc., a Delaware corporation (the “ Company ”).
      WHEREAS, upon the terms and subject to the conditions of this Agreement and in accordance with the General Corporation Law of the State of Delaware (the “ DGCL ”), Parent and the Company will enter into a business combination transaction pursuant to which Merger Sub will merge with and into the Company (the “ Merger ”);
      WHEREAS, the Board of Directors of the Company (the “ Company Board ”) has established a special committee composed of independent members of the Company Board (the “ Special Committee ”) to review and evaluate the terms and conditions, and determine the advisability, of a possible business combination with Parent;
      WHEREAS, the Special Committee has negotiated the terms and conditions of this Agreement on behalf of the Company and has (i) determined that the Merger is consistent with and in furtherance of the long-term business strategy of the Company and advisable, fair to, and in the best interests of the stockholders of the Company (other than Parent and its affiliates and associates) and (ii) recommended the approval and adoption of this Agreement by the Company Board;
      WHEREAS, the Company Board has, based upon the recommendation of the Special Committee, (i) determined that the Merger is consistent with and in furtherance of the long-term business strategy of the Company and advisable, fair to, and in the best interests of the stockholders of the Company (other than Parent and its affiliates and associates), (ii) approved and adopted this Agreement and declared its advisability and approved the Merger and the other transactions contemplated by this Agreement and (iii) recommended the approval and adoption of this Agreement by the stockholders of the Company;
      WHEREAS, the Board of Directors of Parent (the “ Parent Board ”) has determined that the Merger is consistent with and in furtherance of the long-term business strategy of Parent and fair to, and in the best interests of, Parent and its stockholders and has approved and adopted this Agreement, the Merger and the other transactions contemplated by this Agreement; and
      WHEREAS, for federal income tax purposes, the Merger is intended to qualify as a reorganization under the provisions of Section 368(a) of the United States Internal Revenue Code of 1986, as amended (the “ Code ”);
      NOW, THEREFORE, in consideration of the foregoing and the mutual covenants and agreements herein contained, and intending to be legally bound hereby, Parent, Merger Sub and the Company hereby agree as follows:
ARTICLE I
THE MERGER
      Section  1.01      The Merger . Upon the terms of this Agreement and subject to the conditions set forth in Article VII, and in accordance with the DGCL, at the Effective Time (as defined in Section 1.02), Merger Sub shall be merged with and into the Company. As a result of the Merger, the separate corporate existence of Merger Sub shall cease and the Company shall continue as the surviving corporation of the Merger (the “ Surviving Corporation ”).
      Section  1.02      Effective Time; Closing . As promptly as practicable after the satisfaction or, if permissible, waiver of the conditions set forth in Article VII (but in no event earlier than August 21, 2005), the parties hereto shall cause the Merger to be consummated by filing a certificate of merger (the “ Certificate of Merger ”) with the Secretary of State of the State of Delaware, in such form as is required by, and executed in accordance with, the relevant provisions of the DGCL (the date and time of such filing of the Certificate of Merger (or such later time as may be agreed by each of the parties hereto and specified in the


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Certificate of Merger) being the “ Effective Time ”). Immediately prior to such filing of the Certificate of Merger, a closing (the “ Closing ”) shall be held at the offices of Shearman & Sterling LLP, 599 Lexington Avenue, New York, New York 10022, or such other place as the parties shall agree, for the purpose of confirming the satisfaction or waiver, as the case may be, of the conditions set forth in Article VII.
      Section  1.03      Effect of the Merger . At the Effective Time, the effect of the Merger shall be as provided in the applicable provisions of the DGCL. Without limiting the generality of the foregoing, and subject thereto, at the Effective Time, all the property, rights, privileges, powers and franchises of the Company and Merger Sub shall vest in the Surviving Corporation, and all debts, liabilities, obligations, restrictions, disabilities and duties of each of the Company and Merger Sub shall become the debts, liabilities, obligations, restrictions, disabilities and duties of the Surviving Corporation.
      Section  1.04      Certificate of Incorporation; By-laws . (a) At the Effective Time the Certificate of Incorporation of the Company shall be amended and restated to be the same as the Certificate of Incorporation of Merger Sub, as in effect immediately prior to the Effective Time until thereafter amended as provided by law and such Certificate of Incorporation; provided , however , that, at the Effective Time, Article I of the Certificate of Incorporation of the Surviving Corporation shall read as follows: “The name of the corporation is Mayor’s Jewelers, Inc.”
      (b) Unless otherwise determined by Parent prior to the Effective Time, and subject to Section 6.04(a), at the Effective Time, the By-laws of the Company shall be amended and restated to be the same as the By-laws of Merger Sub, as in effect immediately prior to the Effective Time until thereafter amended as provided by law, the Certificate of Incorporation of the Surviving Corporation and such By-laws.
      Section  1.05      Directors and Officers . The directors of Merger Sub immediately prior to the Effective Time shall be the initial directors of the Surviving Corporation, each to hold office in accordance with the Certificate of Incorporation and By-laws of the Surviving Corporation, and the officers of the Company immediately prior to the Effective Time shall be the initial officers of the Surviving Corporation, in each case until their respective successors are duly elected or appointed and qualified or until their earlier death, resignation or approval.
ARTICLE II
CONVERSION OF SECURITIES; EXCHANGE OF CERTIFICATES
      Section  2.01      Conversion of Securities . At the Effective Time, by virtue of the Merger and without any action on the part of Merger Sub, the Company or the holders of any of the following securities:
        (a) each share of common stock, par value $0.0001 per share (“ Company Common Stock ”), of the Company issued and outstanding immediately prior to the Effective Time, excluding any shares of Company Common Stock (i) held directly by Parent and (ii) to be canceled pursuant to Section 2.01(b), being hereinafter collectively referred to as the “ Shares ”, shall be canceled and shall be converted automatically, subject to Section 2.02, into the right to receive 0.08695 (the “ Exchange Ratio ”) Class A Voting Shares (“ Parent Common Stock ”) of Parent (the “ Merger Consideration ”), payable upon surrender, in the manner provided in Section 2.02, of the certificate that formerly evidenced such Share;
 
        (b) each share of Company Common Stock held in the treasury of the Company and each share of Company Common Stock held by any direct or indirect subsidiary of the Company immediately prior to the Effective Time shall be canceled without any conversion thereof and no payment or distribution shall be made with respect thereto; and
 
        (c) each share of common stock, par value $0.01 per share, of Merger Sub issued and outstanding immediately prior to the Effective Time shall be canceled and shall be converted automatically into the right to receive one share of Company Common Stock, and no payment or distribution shall be made with respect thereto.

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      Section  2.02      Exchange of Certificates . (a)  Exchange Agent. Parent shall deposit, or shall cause to be deposited, with SunTrust Bank or such other bank or trust company that may be designated by Parent and is reasonably satisfactory to the Company (the “ Exchange Agent ”), for the benefit of the holders of Shares, for exchange in accordance with this Article II through the Exchange Agent, certificates representing the shares of Parent Common Stock issuable pursuant to Section 2.01 as of the Effective Time, and cash, from time to time as required to make payments in lieu of any fractional shares pursuant to Section 2.02(e) (such cash and certificates for shares of Parent Common Stock, together with any dividends or distributions with respect thereto, being hereinafter referred to as the “ Exchange Fund ”). The Exchange Agent shall, pursuant to irrevocable instructions, deliver the shares of Parent Common Stock contemplated to be issued pursuant to Section 2.01 out of the Exchange Fund. Except as contemplated by Section 2.02(g) hereof, the Exchange Fund shall not be used for any other purpose.
      (b)  Exchange Procedures . As promptly as practicable after the Effective Time, (but in no event later than five (5) business days after the Effective Time), Parent shall cause the Exchange Agent to mail to each person who was, at the Effective Time, a holder of record of Shares entitled to receive the Merger Consideration pursuant to Section 2.01(a): (i) a letter of transmittal (which shall be in customary form and shall specify that delivery shall be effected, and risk of loss and title to the certificates evidencing such Shares (the “ Certificates ”) shall pass, only upon proper delivery of the Certificates to the Exchange Agent) and (ii) instructions for use in effecting the surrender of the Certificates pursuant to such letter of transmittal. Upon surrender to the Exchange Agent of a Certificate for cancellation, together with such letter of transmittal, duly completed and validly executed in accordance with the instructions thereto, and such other documents as may be required pursuant to such instructions, the holder of such Certificate shall be entitled to receive in exchange therefor a certificate representing that number of whole shares of Parent Common Stock which such holder has the right to receive in respect of the Shares formerly represented by such Certificate (after taking into account all Shares then held by such holder), cash in lieu of any fractional shares of Parent Common Stock to which such holder is entitled pursuant to Section 2.02(e) and any dividends or other distributions to which such holder is entitled pursuant to Section 2.02(c), and the Certificate so surrendered shall forthwith be cancelled. In the event of a transfer of ownership of Shares that is not registered in the transfer records of the Company, a certificate representing the proper number of shares of Parent Common Stock, cash in lieu of any fractional shares of Parent Common Stock to which such holder is entitled pursuant to Section 2.02(e) and any dividends or other distributions to which such holder is entitled pursuant to Section 2.02(c) may be issued to a transferee if the Certificate representing such Shares is presented to the Exchange Agent, accompanied by all documents required to evidence and effect such transfer and by evidence that any applicable stock transfer taxes have been paid. Until surrendered as contemplated by this Section 2.02, each Certificate shall be deemed at all times after the Effective Time to represent only the right to receive upon such surrender the certificate representing shares of Parent Common Stock, cash in lieu of any fractional shares of Parent Common Stock to which such holder is entitled pursuant to Section 2.02(e) and any dividends or other distributions to which such holder is entitled pursuant to Section 2.02(c).
      (c)  Distributions with Respect to Unexchanged Shares of Parent Common Stock . No dividends or other distributions declared or made after the Effective Time with respect to the Parent Common Stock with a record date after the Effective Time shall be paid to the holder of any unsurrendered Certificate with respect to the shares of Parent Common Stock represented thereby, and no cash payment in lieu of any fractional shares shall be paid to any such holder pursuant to Section 2.02(e), until the holder of such Certificate shall surrender such Certificate. Subject to the effect of escheat, tax or other applicable Laws, following surrender of any such Certificate, there shall be paid to the holder of the certificates representing whole shares of Parent Common Stock issued in exchange therefor, without interest, (i) promptly, the amount of any cash payable with respect to a fractional share of Parent Common Stock to which such holder is entitled pursuant to Section 2.02(e) and the amount of dividends or other distributions with a record date after the Effective Time and theretofore paid with respect to such whole shares of Parent Common Stock, and (ii) at the appropriate payment date, the amount of dividends or other distributions, with a record date after the Effective Time but prior to surrender and a payment date occurring after surrender, payable with respect to such whole shares of Parent Common Stock.

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      (d)  No Further Rights in Shares . All shares of Parent Common Stock issued upon conversion of the Shares in accordance with the terms hereof (including any cash paid pursuant to Section 2.02(c) or (e)) shall be deemed to have been issued in full satisfaction of all rights pertaining to such Shares.
      (e)  No Fractional Shares . No certificates or scrip representing fractional shares of Parent Common Stock shall be issued upon the surrender for exchange of Certificates, and such fractional share interests will not entitle the owner thereof to vote or to any other rights of a shareholder of Parent. Each holder of a fractional share interest shall be paid an amount in cash (without interest and subject to the amount of any withholding taxes as contemplated in Section 2.02(i)) equal to the product obtained by multiplying (i) such fractional share interest held, directly or indirectly, by such holder (after taking into account all fractional share interests then held, directly or indirectly, by such holder) by (ii) the average closing price of a share of Parent Common Stock as reported by the American Stock Exchange (the “ AMEX ”) in the twenty (20) consecutive trading days beginning on (and including) the trading day immediately following the date of the Effective Time. As promptly as practicable after the determination of the amount of cash, if any, to be paid to holders of fractional share interests, the Exchange Agent shall so notify Parent, and Parent shall deposit such amount with the Exchange Agent and shall cause the Exchange Agent to forward payments to such holders of fractional share interests subject to and in accordance with the terms of Sections 2.02(b) and (c).
      (f)  Adjustments to Exchange Ratio . The Exchange Ratio shall be adjusted to reflect appropriately the effect of any stock split, reverse stock split, stock dividend (including any dividend or distribution of securities convertible into Parent Common Stock or Company Common Stock), extraordinary cash dividends, reorganization, recapitalization, reclassification, combination, exchange of shares or other like change with respect to Parent Common Stock or Company Common Stock occurring on or after the date hereof and prior to the Effective Time.
      (g)  Termination of Exchange Fund . Any portion of the Exchange Fund that remains undistributed to the holders of Shares for one year after the Effective Time shall be delivered to Parent, upon demand, and any holders of Shares who have not theretofore complied with this Article II shall thereafter look only to Parent for the shares of Parent Common Stock, any cash in lieu of fractional shares of Parent Common Stock to which they are entitled pursuant to Section 2.02(e) and any dividends or other distributions with respect to the Parent Common Stock to which they are entitled pursuant to Section 2.02(c). Any portion of the Exchange Fund remaining unclaimed by holders of Shares as of a date which is immediately prior to such time as such amounts would otherwise escheat to or become property of any government entity shall, to the extent permitted by applicable Law, become the property of Parent free and clear of any claims or interest of any person previously entitled thereto.
      (h)  No Liability . None of the Exchange Agent, Parent or the Surviving Corporation shall be liable to any holder of Shares for any such Shares (or dividends or distributions with respect thereto), or cash delivered to a public official pursuant to any abandoned property, escheat or similar Law.
      (i)  Withholding Rights . Each of the Exchange Agent, the Surviving Corporation and Parent shall be entitled to deduct and withhold from the consideration otherwise payable pursuant to this Agreement to any holder of Shares such amounts as it is required to deduct and withhold with respect to the making of such payment under the Code, the Income Tax Act (Canada) (the “ ITA ”), or any provision of state, provincial, local or other, United States or foreign, tax Law. To the extent that amounts are so deducted or withheld by the Exchange Agent, the Surviving Corporation or Parent, as the case may be, such deducted or withheld amounts shall be treated for all purposes of this Agreement as having been paid to the holder of Shares in respect of which such deduction and withholding was made by the Exchange Agent, the Surviving Corporation or Parent, as the case may be.
      (j)  Lost Certificates . If any Certificate shall have been lost, stolen or destroyed, upon the making of an affidavit of that fact by the person claiming such Certificate to be lost, stolen or destroyed and, if required by the Surviving Corporation, the posting by such person of a bond, in such reasonable amount as the Surviving Corporation may direct, as indemnity against any claim that may be made against it with respect to such Certificate, the Exchange Agent will issue in exchange for such lost, stolen or destroyed Certificate the shares

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of Parent Common Stock, any cash in lieu of fractional shares of Parent Common Stock to which the holders thereof are entitled pursuant to Section 2.02(e) and any dividends or other distributions to which the holders thereof are entitled pursuant to Section 2.02(c).
      Section  2.03      Stock Transfer Books . At the Effective Time, the stock transfer books of the Company shall be closed and there shall be no further registration of transfers of Shares thereafter on the records of the Company. From and after the Effective Time, the holders of Certificates representing Shares outstanding immediately prior to the Effective Time shall cease to have any rights with respect to such Shares, except as otherwise provided in this Agreement or by Law. On or after the Effective Time, any Certificates presented to the Exchange Agent or Parent for any reason shall be converted into shares of Parent Common Stock, any cash in lieu of fractional shares of Parent Common Stock to which the holders thereof are entitled pursuant to Section 2.02(e) and any dividends or other distributions to which the holders thereof are entitled pursuant to Section 2.02(c).
      Section  2.04      Company Stock Options . (a) All options to purchase shares of Company Common Stock (the “ Company Stock Options ”) outstanding, whether or not exercisable and whether or not vested, at the Effective Time, issued under the Company’s 1991 Stock Option Plan, the Company’s 2004 Long-Term Incentive Plan and any other plan or agreement pursuant to which Company Stock Options have been issued, in each case as such may have been amended, supplemented or modified (collectively, the “ Company Stock Option Plans ”), shall remain outstanding following the Effective Time. At the Effective Time, the Company Stock Options shall, by virtue of the Merger and without any further action on the part of the Company or the holder thereof, be assumed by Parent in such manner that Parent (i) is a corporation “assuming a stock option in a transaction to which Section 424(a) applies” within the meaning of Section 424 of the Code and the regulations thereunder or (ii) to the extent that Section 424 of the Code does not apply to any such Company Stock Options, would be such a corporation were Section 424 of the Code applicable to such Company Stock Options. From and after the Effective Time, all references to the Company in the Company Stock Option Plans and the applicable stock option agreements issued thereunder shall be deemed to refer to Parent, which shall have assumed the Company Stock Option Plans as of the Effective Time by virtue of this Agreement and without any further action. Each Company Stock Option assumed by Parent (each, a “ Substitute Option ”) shall be exercisable upon the same terms and conditions as under the applicable Company Stock Option Plan and the applicable option agreement issued thereunder, except that (A) each such Substitute Option shall be exercisable for, and represent the right to acquire, that whole number of shares of Parent Common Stock (rounded downward to the nearest whole share) equal to the number of shares of Company Common Stock subject to such Company Stock Option multiplied by the Exchange Ratio; and (B) the option price per share of Parent Common Stock shall be an amount equal to the option price per share of Company Common Stock subject to such Company Stock Option in effect immediately prior to the Effective Time divided by the Exchange Ratio (the option price per share, as so determined, being rounded upward to the nearest full cent). Such Substitute Option shall otherwise be subject to the same terms and conditions as such Company Stock Option. For illustrative purposes only, if, immediately prior to the Effective Time, a holder owns 100 Company Stock Options, each of which represents the right to acquire one (1) share of Company Common Stock at an exercise price of $0.50 per share of Company Common Stock, at the Effective Time such holder’s Company Stock Options shall be converted into eight (8) Substitute Options, each of which will represent the right to acquire one (1) share of Parent Common Stock at an exercise price of $5.76 per share of Parent Common Stock.
      (b) As soon as practicable after the Effective Time, Parent shall deliver, or cause to be delivered, to each holder of a Substitute Option an appropriate notice setting forth such holder’s rights pursuant thereto and such Substitute Option shall continue in effect on the same terms and conditions (including any antidilution provisions, and subject to the adjustments required by this Section 2.04 after giving effect to the Merger). Parent shall comply with the terms of all such Substitute Options and ensure, to the extent required by, and subject to the provisions of, the Company Stock Option Plans, that Substitute Options that qualified as incentive stock options under Section 422 of the Code prior to the Effective Time continue to qualify as incentive stock options after the Effective Time. Parent shall take all corporate action necessary to reserve for issuance a sufficient number of shares of Parent Common Stock for delivery upon exercise of Substitute

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Options pursuant to the terms set forth in this Section 2.04. As soon as practicable after the Effective Time, the shares of Parent Common Stock subject to Substitute Options will be covered by an effective registration statement on Form S-8 (or any successor form) or another appropriate form, and Parent shall use its reasonable best efforts to maintain the effectiveness of such registration statement or registration statements for so long as Substitute Options remain outstanding. In addition, Parent shall use its reasonable best efforts to cause the shares of Parent Common Stock subject to Substitute Options to be listed on the AMEX and such other exchanges as Parent shall determine.
      (c) On or after the date of this Agreement and prior to the Effective Time, each of Parent and the Company shall take all necessary action such that, with respect to each member of the Company Board and each employee of the Company that is subject to Section 16 of the Exchange Act (as defined in Section 3.02(b)) the acquisition by such person of Parent Common Stock or Substitute Options in the Merger and the disposition by any such person of Company Common Stock or Company Stock Options pursuant to the transactions contemplated by this Agreement shall be exempt from the short-swing profit liability rules of Section 16(b) of the Exchange Act pursuant to Rule 16b-3 promulgated thereunder.
      Section  2.05      Restricted Stock . At the Effective Time, any shares of Company Common Stock outstanding immediately prior to the Effective Time that are unvested or are subject to a repurchase option, risk of forfeiture or other condition under the Company Stock Option Plans or any applicable restricted stock purchase agreement or other agreement with the Company (a “ Company Restricted Stock Award ”) shall be exchanged for shares of Parent Common Stock pursuant to Section 2.01 that shall be unvested and subject to the same repurchase option, risk of forfeiture or other condition to which the applicable Company Restricted Stock Award is subject, and the certificates representing such shares of Parent Common Stock may accordingly be marked with appropriate legends. The Company shall take all actions that may be necessary to ensure that, from and after the Effective Time, Parent or the Surviving Corporation is entitled to exercise any such repurchase options or other rights set forth in any such restricted stock purchase or other agreement.
      Section  2.06      Company Warrants . (a) All warrants to purchase shares of Company Common Stock, excluding any warrants to purchase shares of Company Common Stock held directly by Parent (the “ Company Warrants ”) outstanding at the Effective Time shall remain outstanding following the Effective Time. At the Effective Time, the Company Warrants shall, by virtue of the Merger and without any further action on the part of the Company or the holder thereof, be assumed by Parent. From and after the Effective Time, all references to the Company in the applicable warrant agreements pursuant to which such Company Warrants were issued (the “ Company Warrant Agreements ”) shall be deemed to refer to Parent, which shall have assumed the Company Warrants and Company Warrant Agreements as of the Effective Time by virtue of this Agreement and without any further action. Each Company Warrant assumed by Parent (each, a “ Substitute Warrant ”) shall be exercisable upon the same terms and conditions as under the applicable Company Warrant Agreements, except that (A) each such Substitute Warrant shall be exercisable for, and represent the right to acquire, that whole number of shares of Parent Common Stock (rounded downward to the nearest whole share) equal to the number of shares of Company Common Stock subject to such Company Warrant multiplied by the Exchange Ratio; and (B) the exercise price per share of Parent Common Stock shall be an amount equal to the exercise price per share of Company Common Stock subject to such Company Warrant in effect immediately prior to the Effective Time divided by the Exchange Ratio (the exercise price per share, as so determined, being rounded upward to the nearest full cent). Such Substitute Warrants shall otherwise be subject to the same terms and conditions as such Company Warrants. For illustrative purposes only, if, immediately prior to the Effective Time, a holder owns 100 Company Warrants, each of which represents the right to acquire one (1) share of Company Common Stock at an exercise price of $0.50 per share of Company Warrant, at the Effective Time such holder’s Company Warrants shall be converted into eight (8) Substitute Warrants, each of which will represent the right to acquire one (1) share of Parent Common Stock at an exercise price of $5.76 per share of Parent Common Stock.
      (b) As soon as practicable after the Effective Time, Parent shall deliver, or cause to be delivered, to each holder of a Substitute Warrant an appropriate notice setting forth such holder’s rights pursuant thereto and such Substitute Warrant shall continue in effect on the same terms and conditions (including any antidilution provisions, and subject to the adjustments required by this Section 2.06 after giving effect to the Merger).

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Parent shall comply with the terms of all such Substitute Warrants. Parent shall take all corporate action necessary to reserve for issuance a sufficient number of shares of Parent Common Stock for delivery upon exercise of Substitute Warrants pursuant to the terms set forth in this Section 2.06. Parent shall use its reasonable best efforts to cause the shares of Parent Common Stock subject to Substitute Warrants to be listed on the AMEX and such other exchanges as Parent shall determine.
      Section  2.07      No Appraisal Rights . In accordance with Section 262 of the DGCL, no appraisal rights shall be available to holders of shares of Company Common Stock in connection with the Merger.
      Section  2.08      Affiliates . Notwithstanding anything to the contrary herein, no Merger Consideration shall be delivered to a Company Affiliate (as defined in Section 6.06) until such person has executed and delivered to Parent an executed copy of the affiliate letter contemplated in Section 6.06 hereof.
ARTICLE III
REPRESENTATIONS AND WARRANTIES OF THE COMPANY
      As an inducement to Parent and Merger Sub to enter into this Agreement, the Company hereby represents and warrants to Parent and Merger Sub that:
      Section  3.01      Authority Relative to this Agreement . The Company has all necessary corporate power and authority to execute and deliver this Agreement, to perform its obligations hereunder and to consummate the transactions contemplated by this Agreement (collectively, the “ Transactions ”). The execution and delivery of this Agreement by the Company and the consummation by the Company of the Transactions have been duly and validly authorized by all necessary corporate action, and no other corporate proceedings on the part of the Company are necessary to authorize this Agreement or to consummate the Transactions (other than the Required Company Vote and the Disinterested Stockholder Vote, each as defined herein, and the filing and recordation of appropriate merger documents as required by the DGCL). This Agreement has been duly and validly executed and delivered by the Company and, assuming the due authorization, execution and delivery by Parent and Merger Sub, constitutes a legal, valid and binding obligation of the Company, enforceable against the Company in accordance with its terms, subject to the effect of any applicable bankruptcy, insolvency (including, without limitation, all Laws relating to fraudulent transfers), reorganization, moratorium or similar Laws affecting creditors’ rights generally and subject to the effect of general principles of equity (regardless of whether considered in a proceeding at law or in equity). Pursuant to Section 203(b)(2) of the DGCL, in Article 7, Section 7 of the Company’s By-laws, the Company has validly elected not to be governed by Section 203 of the DGCL. To the knowledge of the Company, no other state takeover statute is applicable to the Merger or the other transactions contemplated by this Agreement.
      Section  3.02      No Conflict; Required Filings and Consents . (a) Except those set forth in the Company Disclosure Schedule (the “ Company Disclosure Schedule ”), which has been prepared by the Company and delivered by the Company to Parent and Merger Sub prior to the execution and delivery of this Agreement, the execution and delivery of this Agreement by the Company do not, and the performance of this Agreement by the Company will not, (i) conflict with or violate the Certificate of Incorporation or By-laws or any equivalent organizational documents of the Company or any of its subsidiaries, (ii) assuming that all consents, approvals, authorizations and other actions described in Section 3.02(b) have been obtained and all filings and obligations described in Section 3.02(b) have been made, conflict with or violate any United States, non-Canadian or non-United States or Canadian statute, law, ordinance, regulation, rule, code, executive order, injunction, judgment, decree or other order (“ Law ”) applicable to the Company or any of its subsidiaries or by which any property or asset of the Company or any of its subsidiaries is bound or affected, or (iii) result in any breach of or constitute a default (or an event which, with notice or lapse of time or both, would become a default) under, or give to others any right of termination, amendment, acceleration or cancellation of, or result in the creation of a lien or other encumbrance on any property or asset of the Company or any of its subsidiaries pursuant to, any note, bond, mortgage, indenture, contract, agreement, lease, license, permit, franchise or other instrument or obligation to which the Company or any of its subsidiaries is a party or by which the Company or any of its subsidiaries or any property or asset of either of them is bound or affected,

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except, with respect to clauses (ii) and (iii), for any such conflicts, violations, breaches, defaults or other occurrences which would not, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay the Company from performing its obligations under this Agreement and would not, individually or in the aggregate, have a Company Material Adverse Effect (as defined in Section 9.03(a)).
      (b) The execution and delivery of this Agreement by the Company do not, and the performance of this Agreement by the Company will not, require any consent, approval, authorization or permit of, or filing with or notification to, any United States federal, state, county or local or non-United States government, governmental, regulatory or administrative authority, agency, instrumentality or commission or any court, tribunal, or judicial or arbitral body (a “ Governmental Authority ”), except (i) for applicable requirements, if any, of the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder (the “ Exchange Act ”), state and provincial securities or “blue sky” Laws (“ Blue Sky Laws ”) and, filing and recordation of appropriate merger documents as required by the DGCL, and (ii) where the failure to obtain such consents, approvals, authorizations or permits, or to make such filings or notifications, would not, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay the Company from performing its obligations under this Agreement, and would not, individually or in the aggregate, have a Company Material Adverse Effect.
      Section  3.03      Board Approval; Vote Required . (a) The Special Committee, by resolutions duly adopted by unanimous vote of those voting at a meeting duly called and held and not subsequently rescinded or modified in any way, has duly (i) determined that the Merger is advisable, fair to, and in the best interests of the stockholders of the Company (other than Parent and its affiliates and associates), and (ii) recommended the approval and adoption of this Agreement by the Company Board.
      (b) The Company Board, by resolutions duly adopted by unanimous vote of those voting at a meeting duly called and held and not subsequently rescinded or modified in any way, has duly (i) determined that the Merger is advisable, fair to, and in the best interests of the stockholders of the Company (other than Parent and its affiliates and associates), (ii) approved and adopted this Agreement and declared its advisability and approved the Merger and the other transactions contemplated by this Agreement, and (iii) recommended the approval and adoption of this Agreement by the stockholders of the Company and directed that this Agreement be submitted for consideration by the Company’s stockholders at the Company Stockholders’ Meeting (as defined in Section 6.01(a)).
      (c) Subject to Section 7.01(b), the only vote of the holders of any class or series of capital stock of the Company necessary to approve this Agreement, the Merger and the other Transactions is the Required Company Vote.
      Section  3.04      [Reserved]
      Section  3.05      Opinion of Financial Advisor . The Special Committee has received the written opinion of Houlihan Lokey Howard & Zukin (the “ HLHZ Fairness Opinion ”), dated the date of this Agreement, to the effect that, as of the date of this Agreement, the Exchange Ratio is fair, from a financial point of view, to the Company’s stockholders (other than Parent and its affiliates and associates), a copy of which opinion has heretofore been furnished to Parent prior to the execution and delivery of this Agreement.
      Section  3.06      Brokers . No broker, finder or investment banker (other than Houlihan Lokey Howard & Zukin) is entitled to any brokerage, finder’s or other fee or commission in connection with the Transactions based upon arrangements made by or on behalf of the Company. The Company has heretofore furnished to Parent a complete and correct copy of all agreements between the Company and Houlihan Lokey Howard & Zukin pursuant to which such firm would be entitled to any payment relating to the Transactions.

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ARTICLE IV
REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB
      As an inducement to the Company to enter into this Agreement, Parent and Merger Sub hereby, jointly and severally, represent and warrant to the Company that:
      Section  4.01      Corporate Organization . (a) Each of Parent and each subsidiary of Parent, excluding the Company and its subsidiaries (each a “ Subsidiary ” and collectively, the “ Subsidiaries ”), is a corporation amalgamated or incorporated, as applicable, validly existing and in good standing under the laws of the jurisdiction of its amalgamation or incorporation, as applicable, and has the requisite corporate power and authority to own, lease and operate its properties and to carry on its business as it is now being conducted and is duly qualified to do business in each jurisdiction where the character of its activities requires such qualification, except where the failure to be so amalgamated or incorporated, as applicable, existing or in good standing, to have such power and authority or to be so qualified would not, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay Parent or Merger Sub from performing their obligations under this Agreement and would not, individually or in the aggregate, have a Parent Material Adverse Effect (as defined in Section 9.03(a)).
      (b) A true and complete list of all the Subsidiaries, together with the jurisdiction of incorporation of each Subsidiary and the percentage of the outstanding capital stock of each Subsidiary owned by Parent and each other Subsidiary, is set forth in Section 4.01(b) of the Parent Disclosure Schedule (the “ Parent Disclosure Schedule ”), which has been prepared by Parent and delivered by Parent to the Company prior to the execution and delivery of this Agreement. Except as disclosed in Section 4.01(b) of the Parent Disclosure Schedule, Parent does not directly or indirectly own any equity or similar interest in, or any interest convertible into or exchangeable or exercisable for any equity or similar interest in, any corporation, partnership, joint venture or other business association or entity.
      (c) Each Subsidiary that is material to the business, financial condition or results of operations of Parent and the Subsidiaries taken as a whole is so identified in Section 4.01(c) of the Parent Disclosure Schedule and is referred to herein as a “ Material Subsidiary ”.
      Section  4.02      Certificate of Amalgamation and By-laws . Parent has heretofore furnished to the Company a complete and correct copy of the Articles of Amalgamation and the By-laws of Parent and the Articles of Incorporation or Certificate of Amalgamation and By-laws of each Material Subsidiary, each as amended to date. Such Articles of Amalgamation, Articles of Incorporation or Certificate of Incorporation as applicable, and By-laws are in full force and effect. Neither Parent nor any Material Subsidiary is in violation of any of the provisions of its Articles of Amalgamation, Articles of Incorporation or Certificate of Incorporation as applicable, or By-laws.
      Section  4.03      Capitalization . (a) The authorized capital stock of Parent consists of (i) an unlimited number of shares of Parent Common Stock, (ii) an unlimited number of Class B Multiple Voting Shares (“ Parent Class B Shares ”), (iii) 100,000 Class C Shares (“ Parent Class C Shares ”), (iv) an unlimited number of non-voting common shares (“ Parent Non-Voting Shares ”), and (v) 2,034,578 Series A preferred shares (“ Parent Preferred Stock ”). As of the date of this Agreement, (i) 85,450 shares of Parent Common Stock are issued and outstanding, all of which are validly issued, fully paid and non-assessable, (ii) nil shares of Parent Common Stock are held in the treasury of Parent, (iii) nil shares of Parent Common Stock are held by subsidiaries of Parent, (iv) 7,213,094 Parent Class B Shares are issued and outstanding, all of which are validly issued, fully paid and non-assessable, (vi) nil Parent Class C Shares are issued and outstanding, (vi) nil Parent Non-Voting Shares are issued and outstanding, and (vii) 1,022,350 shares of Parent Preferred Stock are issued and outstanding, all of which are validly issued, fully paid and non-assessable. As of the date of this Agreement, no other shares of Parent Preferred Stock are issued and outstanding. Except as set forth in this Section 4.03 and in Section 4.03(a) of the Parent Disclosure Schedule and except for stock options granted pursuant to the stock option plan of Parent (the “ Parent Stock Option Plan ”), there are no options, warrants or other rights, agreements, arrangements or commitments of any character relating to the issued or unissued capital stock of Parent or any Subsidiary or obligating Parent or any Subsidiary to issue or

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sell any shares of capital stock of, or other equity interests in, Parent or any Subsidiary. Section 4.03(a) of the Parent Disclosure Schedule sets forth a correct and complete list, as of the date hereof, of the holders of all stock options granted pursuant to the Parent Stock Option Plan, the number of options held by each such holder and the exercise price and the date of grant of each such option. All shares of Parent Common Stock subject to issuance as aforesaid, upon issuance on the terms and conditions specified in the instruments pursuant to which they are issuable, will be duly authorized, validly issued, fully paid and non-assessable. Except as disclosed in Section 4.03(a) of the Parent Disclosure Schedule, there are no outstanding contractual obligations of Parent or any Subsidiary to repurchase, redeem or otherwise acquire any shares of Parent Common Stock or any capital stock of any Subsidiary. Except as disclosed in Section 4.03(a) of the Parent Disclosure Schedule, there are no outstanding contractual obligations of Parent to provide funds to, or make any investment (in the form of a loan, capital contribution or otherwise) in, any Subsidiary or any other person.
      (b) Except as disclosed in Section 4.03(b) of the Parent Disclosure Schedule, as of the Effective Time, (i) 1,623,644 shares of Parent Common Stock will be issued and outstanding, all of which will be validly issued, fully paid and non-assessable, (ii) nil shares of Parent Common Stock will be held in the treasury of Parent, (iii) nil shares of Parent Common Stock will be held by subsidiaries of Parent, (iv) 7,717,970 Parent Class B Shares will be issued and outstanding, all of which will be validly issued, fully paid and non-assessable, (v) nil Parent Class C Shares will be issued and outstanding, (vi) nil Parent Non-Voting Shares will be issued and outstanding, and (vii) nil shares of Parent Preferred Stock will be issued and outstanding.
      (c) The authorized capital stock of Merger Sub consists of 200 shares of common stock, par value $0.01 per share, all of which are duly authorized, validly issued, fully paid and non-assessable and free of any preemptive rights in respect thereof and all of which are owned by Parent. Each outstanding share of capital stock of Merger Sub is duly authorized, validly issued, fully paid and non-assessable and each such share is owned by Parent or Merger Sub free and clear of all security interests, liens, claims, pledges, options, rights of first refusal, agreements, limitations on Parent’s or Merger Sub’s voting rights, charges and other encumbrances of any nature whatsoever.
      (d) The shares of Parent Common Stock to be issued pursuant to the Merger in accordance with Section 2.01 (i) will be duly authorized, validly issued, fully paid and non-assessable and not subject to preemptive rights created by statute, the Parent’s Articles of Amalgamation or By-laws or any agreement to which the Parent is a party or is bound and (ii) will, when issued, be registered under the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder (the “ Securities Act ”) and the Exchange Act and registered or exempt from registration under applicable Blue Sky Laws.
      Section  4.04      Authority Relative to this Agreement . Each of Parent and Merger Sub has all necessary corporate power and authority to execute and deliver this Agreement, to perform its obligations hereunder and to consummate the Transactions. The execution and delivery of this Agreement by Parent and Merger Sub and the consummation by Parent and Merger Sub of the Transactions have been duly and validly authorized by all necessary corporate action, and no other corporate proceedings on the part of Parent or Merger Sub are necessary to authorize this Agreement or to consummate the Transactions (other than, with respect to the Merger, the filing and recordation of appropriate merger documents as required by the DGCL). This Agreement has been duly and validly executed and delivered by Parent and Merger Sub and, assuming due authorization, execution and delivery by the Company, constitutes a legal, valid and binding obligation of each of Parent and Merger Sub, enforceable against each of Parent and Merger Sub in accordance with its terms, subject to the effect of any applicable bankruptcy, insolvency (including, without limitation, all Laws relating to fraudulent transfers), reorganization, moratorium or similar Laws affecting creditors’ rights generally and subject to the effect of general principles of equity (regardless of whether considered in a proceeding at law or in equity).
      Section  4.05      No Conflict; Required Filings and Consents . (a) The execution and delivery of this Agreement by Parent and Merger Sub do not, and the performance of this Agreement by Parent and Merger Sub will not, (i) conflict with or violate the Articles of Amalgamation, Articles of Incorporation or Certificate of Incorporation, as applicable, or By-laws of Parent or any Subsidiary, (ii) assuming that all consents,

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approvals, authorizations and other actions described in Section 4.05(b) have been obtained and all filings and obligations described in Section 4.05(b) have been made, conflict with or violate any Law applicable to Parent or any Subsidiary or by which any property or asset of either of them is bound or affected, or (iii) result in any breach of, or constitute a default (or an event which, with notice or lapse of time or both, would become a default) under, or give to others any rights of termination, amendment, acceleration or cancellation of, or result in the creation of a lien or other encumbrance on any property or asset of Parent or any Subsidiary pursuant to, any note, bond, mortgage, indenture, contract, agreement, lease, license, permit, franchise or other instrument or obligation to which Parent or any Subsidiary is a party or by which Parent or any Subsidiary or any property or asset of either of them is bound or affected, except, with respect to clauses (ii) and (iii), for any such conflicts, violations, breaches, defaults or other occurrences which would not, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay Parent and Merger Sub from performing their obligations under this Agreement and would not, individually or in the aggregate, have a Parent Material Adverse Effect.
      (b) The execution and delivery of this Agreement by Parent and Merger Sub do not, and the performance of this Agreement by Parent and Merger Sub will not, require any consent, approval, authorization or permit of, or filing with or notification to, any Governmental Authority, except (i) for applicable requirements of, or exemptions under, the Securities Act, Exchange Act, Blue Sky Laws or Canadian securities laws and filing and recordation of appropriate merger documents as required by the DGCL, and (ii) where the failure to obtain such consents, approvals, authorizations or permits, or to make such filings or notifications, would not, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent Parent or Merger Sub from performing, in all material respects, their obligations under this Agreement.
      Section  4.06      Permits; Compliance . Except as disclosed in Section 4.06 of the Parent Disclosure Schedule, each of Parent and its Subsidiaries is in possession of all material franchises, grants, authorizations, licenses, permits, easements, variances, exceptions, consents, certificates, approvals and orders of any Governmental Authority necessary for Parent or any Subsidiary to own, lease and operate its material properties or to carry on its business as it is now being conducted (the “ Parent Permits ”). As of the date of this Agreement, no suspension or cancellation of any of the Parent Permits is pending or, to the knowledge of Parent, threatened. Neither Parent nor any Subsidiary is in conflict with, or in default, breach or violation of, (a) any Law applicable to Parent or any Subsidiary or by which any material property or asset of Parent or any Subsidiary is bound or affected, or (b) any material note, bond, mortgage, indenture, contract, agreement, lease, license, franchise, Parent Permit or other material instrument or obligation to which Parent or any Subsidiary is a party or by which Parent or any Subsidiary or any property or asset of Parent or any Subsidiary is bound.
      Section  4.07      SEC Filings . Parent has filed all forms, schedules, reports and documents required to be filed by it with the Securities and Exchange Commission (the “ SEC ”) since July 31, 2002 (collectively, the “ Parent SEC Reports ”). The Parent SEC Reports (i) were prepared in all material respects in accordance with either the requirements of the Securities Act or the Exchange Act, as the case may be, and the rules and regulations promulgated thereunder, and (ii) did not, at the time they were filed, or, if amended, as of the date of such amendment, contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make the statements made therein, in the light of the circumstances under which they were made, not misleading.
      Section  4.08      Financial Statement; Undisclosed Liabilities . (a) Schedule 4.08 of the Parent Disclosure Schedule contains copies of (i) the consolidated audited balance sheets and related consolidated audited annual statements of operations and deficit and cash flows of Parent (as of and for the fiscal years ended March 29, 2003 and March 27, 2004) (the “ Audited Financial Statements ”); and (ii) the consolidated unaudited balance sheet of Parent as of December 25, 2004 and the related consolidated unaudited statements of operations and deficit and cash flows for the 39-week period then ended (the “ Unaudited Financial Statements ”). The Audited Financial Statements and the Unaudited Financial Statements are hereinafter referred to, collectively, as the “ Financial Statements .” Each of the balance sheets included in the Financial Statements (including any related notes and schedules) fairly presents in all material respects the consolidated

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financial position of Parent, as of the date thereof, and each of the statements of operations and deficit and cash flows included in the Financial Statements (including any related notes and schedules) fairly presents in all material respects the consolidated results of operations and changes in cash flows, as the case may be, of Parent for the periods set forth therein, in each case in accordance with GAAP (as defined in Section 4.10(a)), subject in the case of the Unaudited Financial Statements, to normal recurring adjustments and the absence of footnotes.
      (b) There are no liabilities or obligations of Parent or any Subsidiary of any kind whatsoever, whether accrued, contingent, absolute, determined, determinable or otherwise, and there is no existing condition, situation or set of circumstances which could reasonably be expected to result in such a liability or obligation, other than: (i) liabilities fully reflected or provided for in the most recent balance sheet included in the Financial Statements and (ii) liabilities or obligations disclosed in the Parent Disclosure Schedule.
      Section  4.09      Absence of Certain Changes or Events . Since March 27, 2004, except as set forth in Section 4.09 of the Parent Disclosure Schedule, or as expressly contemplated by this Agreement, (a) Parent has conducted its business only in the ordinary course and in a manner consistent with past practice, and (b) there has not been any Parent Material Adverse Effect and (c) none of Parent or any Subsidiary has taken any action that, if taken after the date of this Agreement, would constitute a breach of any of the covenants set forth in Section 5.02.
      Section  4.10      Internal Controls . (a) Parent’s financial reporting is in accordance with United States generally accepted accounting principles (“ GAAP ”). Parent and its Subsidiaries maintain a system of internal accounting controls sufficient to provide reasonable assurance that (i) transactions are executed in accordance with management’s general or specific authorizations, (ii) transactions are recorded as necessary to permit preparation of financial statements in conformity with GAAP and to maintain asset accountability, (iii) access to assets is permitted only in accordance with management’s general or specific authorization, and (iv) the recorded accountability for assets is compared with the existing assets at reasonable intervals and appropriate action is taken with respect to any differences. Parent has made available to the Company complete and correct copies of, all written descriptions of, and all policies, manuals and other documents promulgating, such internal accounting controls.
      (b) Since March 27, 2004, neither Parent nor any Subsidiary nor, to Parent’s knowledge, any director, officer, employee, auditor, accountant or representative of Parent or any Subsidiary, has received or otherwise had or obtained knowledge of any complaint, allegation, assertion or claim, whether written or oral, regarding the accounting or auditing practices, procedures, methodologies or methods of Parent or any Subsidiary or their respective internal accounting controls, including any complaint, allegation, assertion or claim that Parent or any Subsidiary has engaged in questionable accounting or auditing practices.
      Section  4.11      Absence of Litigation . Except as set forth in Section 4.11 of the Parent Disclosure Schedule, there is no litigation, suit, claim, action, proceeding or investigation (an “ Action ”) pending or, to the knowledge of Parent, threatened against Parent or any Subsidiary, or any property or asset of Parent or any Subsidiary, before any Governmental Authority that (a) individually or in the aggregate, is reasonably likely to have a Parent Material Adverse Effect or (b) seeks to materially delay or prevent the consummation of the Merger. Neither Parent nor any Subsidiary nor any material property or asset of Parent or any Subsidiary is subject to any continuing order of, consent decree, settlement agreement or other similar written agreement with, or, to the knowledge of Parent, continuing investigation by, any Governmental Authority that would, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay Parent or Merger Sub from performing its obligations under this Agreement or, individually or in the aggregate, is reasonably likely to have a Parent Material Adverse Effect.
      Section  4.12      Employee Benefit Plans . (a) Section 4.12(a) of Parent Disclosure Schedule lists all employee benefit plans and all bonus, stock option, stock purchase, restricted stock, incentive, deferred compensation, retiree medical or life insurance, supplemental retirement, severance or other benefit plans, programs or arrangements, and all employment, termination, severance or other contracts or agreements, whether legally enforceable or not, to which Parent or any Subsidiary is a party, with respect to which Parent or any Subsidiary has any obligation or which are maintained, contributed to or sponsored by Parent or any

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Subsidiary for the benefit of any current or former employee, officer or director of Parent or any Subsidiary (collectively, the “ Plans ”).
      (b) Each Plan is now and always has been operated in all material respects in accordance with its terms and the requirements of all applicable Laws. Parent and the Subsidiaries have performed all obligations required to be performed by them under, are not in any respect in default under or in violation of, and have no knowledge of any default or violation by any party to, any Plan. Except as otherwise described in the Parent Disclosure Schedule, no Action is pending or, to the knowledge of Parent, threatened with respect to any Plan (other than claims for benefits in the ordinary course).
      (c) All contributions, premiums or payments required to be made with respect to any Plan have been made on or before their due dates. All such contributions have been fully deducted for income tax purposes and no such deduction has been challenged or disallowed by any Governmental Authority.
      (d) Except as noted in Section 4.12(d) of the Parent Disclosure Schedule, neither the execution and delivery of this Agreement nor the consummation of the Transactions will (either alone or in conjunction with any other event, including termination of employment) result in, cause the accelerated vesting or delivery of, or increase the amount or value of, any severance, termination or other payment or benefit to any director, officer, employee or consultant of Parent or any Subsidiary.
      Section  4.13      Labor and Employment Matters . (a) Except as set forth in Section 4.13(a) of Parent Disclosure Schedule, (i) there are no material controversies pending or, to the knowledge of Parent, threatened between Parent or any Subsidiary and any of their respective employees; (ii) neither Parent nor any Subsidiary is a party to any collective bargaining agreement or other labor union contract applicable to persons employed by Parent or any Subsidiary, nor, to the knowledge of Parent, are there any activities or proceedings of any labor union to organize any such employees; and (iii) there are no unfair labor practice complaints pending against Parent or any Subsidiary before any Governmental Authority.
      (b) Parent and the Subsidiaries are in material compliance with all applicable Laws relating to the employment of labor, including those related to wages, hours, collective bargaining and the payment and withholding of taxes and other sums as required by the appropriate Governmental Authority and have withheld and paid to the appropriate Governmental Authority or are holding for payment not yet due to such Governmental Authority all amounts required to be withheld from employees of Parent or any Subsidiary and are not liable for any arrears of wages, taxes, penalties or other sums for failure to comply with any of the foregoing. Parent and the Subsidiaries have paid in full to all employees or adequately accrued for in accordance with GAAP consistently applied all wages, salaries, commissions, bonuses, benefits and other compensation due to or on behalf of such employees and, except as described in the Parent Disclosure Schedule, there is no material claim or group of related claims with respect to payment of wages, salary or overtime pay that has been asserted or is now pending or threatened before any Governmental Authority with respect to any persons currently or formerly employed by Parent or any Subsidiary. Except as described in Section 4.13(b) of the Parent Disclosure Schedule, neither Parent nor any Subsidiary is a party to, or otherwise bound by, any consent decree with, or citation by, any Governmental Authority relating to employees or employment practices. Except as described in Section 4.13(b) of the Parent Disclosure Schedule, there is no charge or proceeding with respect to a violation of any occupational safety or health standards that has been asserted or is now pending or threatened with respect to Parent. Except as described in Section 4.13(b) of the Parent Disclosure Schedule, there is no charge of discrimination in employment or employment practices, for any reason, including, without limitation, age, gender, race, religion or other legally protected category, which has been asserted or is now pending or threatened before any Governmental Authority in any jurisdiction in which Parent or any Subsidiary has employed or employ any person.
      Section  4.14      Real Property; Title to Assets . (a) Section 4.14(a) of the Parent Disclosure Schedule lists each parcel of real property currently or formerly owned by Parent or any Subsidiary. Except as disclosed in Section 4.14(a) of the Parent Disclosure Schedule, each parcel of real property owned by Parent or any Subsidiary (i) is owned free and clear of all mortgages, pledges, liens, security interests, conditional and installment sale agreements, encumbrances, charges or other claims of third parties of any kind, including, without limitation, any easement, right of way or other encumbrance to title, or any option, right of

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first refusal, or right of first offer (collectively, “ Liens ”), other than (A) Liens for current taxes and assessments not yet past due, (B) inchoate mechanics’ and materialmen’s Liens for construction in progress, (C) supplier’s, workmen’s, repairmen’s, warehousemen’s and carriers’ Liens arising in the ordinary course of business of Parent or such Subsidiary consistent with past practice, and (D) all matters of record, Liens and other imperfections of title and encumbrances that would not, individually or in the aggregate, have a Parent Material Adverse Effect (collectively, “ Permitted Liens ”), and (ii) is neither subject to any governmental decree or order to be sold nor is being condemned, expropriated or otherwise taken by any public authority with or without payment of compensation therefor, nor, to the knowledge of Parent, has any such condemnation, expropriation or taking been proposed.
      (b) Section 4.14(b) of the Parent Disclosure Schedule lists each parcel of real property currently leased or subleased by Parent or any Subsidiary, pursuant to a lease agreement to which Parent and the Subsidiaries are parties (collectively, the “ Lease Documents ”). True, correct and complete copies of all Lease Documents have been delivered to the Company. All such current leases and subleases are in full force and effect, are valid and effective in accordance with their respective terms, and there is not, under any of such leases, any existing material default or event of default (or event which, with notice or lapse of time, or both, would constitute a default) by Parent or any Subsidiary.
      (c) There are no contractual or legal restrictions that preclude or restrict the ability to use any real property owned or leased by Parent or any Subsidiary for the purposes for which it is currently being used. There are no latent defects or adverse physical conditions affecting the real property, and improvements thereon, owned or leased by Parent or any Subsidiary other than those that would not, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay Parent or Merger Sub from performing its obligations under this Agreement and would not, individually or in the aggregate, have a Parent Material Adverse Effect.
      (d) Each of Parent and the Subsidiaries has good and valid title to, or, in the case of leased properties and assets, valid leasehold or subleasehold interests in, all of its properties and assets, tangible and intangible, real, personal and mixed, used or held for use in its business, free and clear of any Liens, except for such imperfections of title, if any, that do not materially interfere with the present value of the subject property and that would not have a Parent Material Adverse Effect.
      Section  4.15      Intellectual Property . (a) To the knowledge of Parent, the conduct of the business of Parent and the Subsidiaries as currently conducted does not infringe upon or misappropriate the Intellectual Property rights of any third party in any material respect, and no claim has been asserted to Parent that the conduct of the business of Parent and the Subsidiaries as currently conducted infringes upon or may infringe upon or misappropriates the Intellectual Property Rights of any third party in any material respect; (b) Parent and the Subsidiaries own, or have the right to use pursuant to licenses, sublicenses, agreements, or permissions, all Intellectual Property material to the operation of the business of Parent and the Subsidiaries as presently conducted; (c) with respect to each item of Intellectual Property owned by Parent or a Subsidiary and material to the business, financial condition or results of operations of Parent and the Subsidiaries taken as a whole (“ Parent Owned Intellectual Property ”), Parent or a Subsidiary is the owner of the entire right, title and interest in and to such Parent Owned Intellectual Property and is entitled to use such Parent Owned Intellectual Property in the continued operation of its respective business; (d) with respect to each item of Intellectual Property licensed to Parent or a Subsidiary that is material to the business of Parent and the Subsidiaries as currently conducted (“ Parent Licensed Intellectual Property ”), Parent or a Subsidiary has the right to use such Parent Licensed Intellectual Property in the continued operation of its respective business in accordance with the terms of the license agreement governing such Parent Licensed Intellectual Property; (e) Parent Owned Intellectual Property is valid and enforceable, and has not been adjudged invalid or unenforceable in whole or in part; (f) to the knowledge of Parent, no person is engaging in any activity that infringes upon Parent Owned Intellectual Property in any material respect; (g) to the knowledge of Parent, each license of Parent Licensed Intellectual Property is valid and enforceable, is binding on all parties to such license, and is in full force and effect; (h) to the knowledge of Parent, no party to any license of Parent Licensed Intellectual Property is in material breach thereof or default thereunder; and (i) neither the execution

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of this Agreement nor the consummation of any Transaction shall adversely affect any of Parent’s material rights with respect to Parent Owned Intellectual Property or Parent Licensed Intellectual Property.
      Section  4.16      Taxes . Parent and the Subsidiaries have filed all material Tax returns and reports required to be filed by them and have paid and discharged all material Taxes required to be paid or discharged by them, other than such payments as are being contested in good faith by appropriate proceedings. No taxing authority or agency is now asserting or, to the knowledge of Parent, threatening to assert against Parent or any Subsidiary any deficiency or claim for any Taxes or interest thereon or penalties in connection therewith. Section 4.16 of the Parent Disclosure Schedule describes all Tax audits and investigations currently being conducted by any Governmental Authority. The accruals and reserves for Taxes reflected in the March 27, 2004 balance sheet of Parent are adequate to cover all Taxes accruable through such date (including interest and penalties, if any, thereon) in accordance with GAAP. There are no Tax liens upon any property or assets of Parent or any of the Subsidiaries except liens for current Taxes not yet due. To the knowledge of Parent, neither Parent nor any of its affiliates has taken or agreed to take any action that would prevent the Merger from qualifying as a reorganization within the meaning of Section 368(a) of the Code. Parent is not aware of any agreement, plan or other circumstance that would (i) prevent the Merger from qualifying as a reorganization within the meaning of Section 368(a) of the Code or (ii) cause Section 367(a)(1) of the Code to apply to any person other than a five-percent transferee shareholder.
      Section  4.17      Environmental Matters . Except as described in Section 4.17 of Parent Disclosure Schedule (a) none of Parent nor any of the Subsidiaries has violated in any material respect or is in material violation of any Environmental Law; (b) none of Parent nor any of the Subsidiaries has received any written notice of actual or alleged material violations of any Environmental Law; (c) none of the properties owned, leased or operated by Parent or any Subsidiary (including, without limitation, soils and surface and ground waters) are materially contaminated with any Hazardous Substance; (d) none of Parent or any of the Subsidiaries is actually or allegedly liable in any material respect for any material contamination by Hazardous Substances; (e) none of Parent or any of the Subsidiaries is actually or allegedly liable in any material respect under any Environmental Law; (f) none of the real property owned, operated or leased by Parent or any Subsidiary contains any asbestos in any form or polychlorinated biphenyls in any form; (g) none of the real property owned, operated or leased by Parent or any Subsidiary has ever or currently has any underground storage tanks used to hold Hazardous Substances; (h) each of Parent and each Subsidiary has all material permits, licenses and other authorizations required under any Environmental Law (“ Environmental Permits ”); and (i) none of Parent nor any of the Subsidiaries has received any written notice from any Governmental Authority proposing to or threatening to revoke, cancel, rescind, materially modify or refuse to renew any Environmental Permit.
      Section  4.18      Material Contracts . (a) Subsections (i) through (viii) of Section 4.18(a) of Parent Disclosure Schedule lists the following types of contracts and agreements to which Parent or any Subsidiary is a party (such contracts and agreements as are required to be set forth in Section 4.18(a) of Parent Disclosure Schedule being the “ Material Contracts ”):
        (i) each “material contract” (as such term is defined in Item 601(b)(10) of Regulation S-K of the SEC) with respect to Parent and its Subsidiaries;
 
        (ii) each contract and agreement which is likely to involve consideration of more than $2,500,000, in the aggregate, over the remaining term of such contract or agreement;
 
        (iii) all material broker, distributor, supply, dealer, manufacturer’s representative, franchise, agency, sales promotion, market research, marketing consulting and advertising contracts and agreements to which Parent or any Subsidiary is a party;
 
        (iv) all management contracts (excluding contracts for employment) and contracts with other consultants, including any contracts involving the payment of royalties or other amounts calculated based upon the revenues or income of Parent or any Subsidiary or income or revenues related to any product of Parent or any Subsidiary to which Parent or any Subsidiary is a party;

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        (v) all material contracts and agreements under which it has created, incurred, assumed, or guaranteed any material indebtedness or under which it has imposed a material Lien on any of its assets, tangible or intangible;
 
        (vi) all material contracts and agreements with any Governmental Authority to which Parent or any Subsidiary is a party;
 
        (vii) all contracts and agreements that materially limit, or purport to materially limit, the ability of Parent or any Subsidiary to compete in any line of business or with any person or entity or in any geographic area or during any period of time;
 
        (viii) all other contracts and agreements, whether or not made in the ordinary course of business, which are material to Parent or the conduct of its business, or the absence of which would, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay Parent or Merger Sub from performing its obligations under this Agreement or would, individually or in the aggregate, have a Parent Material Adverse Effect;
 
        (ix) any material agreement concerning a partnership or joint venture; and
 
        (x) any agreement under which it has advanced or loaned any amount to any of its stockholders, affiliates, directors, officers, or employees other than in the ordinary course of business.
      (b) Except as would not, individually or in the aggregate, prevent or materially delay consummation of any of the Transactions or otherwise prevent or materially delay Parent or Merger Sub from performing its obligations under this Agreement and would not, individually or in the aggregate, have a Parent Material Adverse Effect, (i) each Material Contract is a legal, valid and binding agreement, and none of the Material Contracts is in default by its terms or has been canceled by the other party; (ii) to Parent’s knowledge, no other party is in breach or violation of, or default under, any Material Contract; (iii) Parent and the Subsidiaries have not received any claim of default under any such agreement; and (iv) neither the execution of this Agreement nor the consummation of any Transaction shall constitute a default under, give rise to cancellation rights under, or otherwise adversely affect any of the rights of Parent or any Subsidiary under any Material Contract. Parent has furnished or made available to the Company true and complete copies of all Material Contracts, including any amendments thereto.
      Section  4.19      Insurance . Parent and its Subsidiaries maintain insurance coverage with reputable insurers in such amounts and covering such risks as are in accordance with normal industry practice for companies engaged in businesses similar to that of Parent and its Subsidiaries. There is no claim pending under any of such policies as to which coverage has been denied or disputed by the underwriters of such policies. All premiums due and payable under all such policies have been paid, and Parent and its Subsidiaries are otherwise in compliance in all material respects with the terms of such policies. To the knowledge of Parent, there has been no threatened termination of, or material premium increase with respect to, any of such policies.
      Section  4.20      Customers and Suppliers . As of the date of this Agreement, none of the Parent’s ten largest customers accounted for more than ten percent of Parent’s consolidated revenues during the 12-month period ended as of December 25, 2004 and no material supplier of Parent and its Subsidiaries, (i) has cancelled or otherwise terminated any Material Contract with Parent or any Subsidiary prior to the expiration of its term, or (ii) to Parent’s knowledge, has threatened, or indicated its intention, to cancel or otherwise terminate its relationship with Parent or its Subsidiaries or to reduce substantially its purchase from or sale to Parent or any Subsidiary of any products, equipment, goods or services.
      Section  4.21      Certain Business Practices . None of Parent, any Subsidiary or, in connection with the operation of the business of Parent or any Subsidiary, any directors or officers, agents or employees of Parent or any Subsidiary, has (i) directly or indirectly given or agreed to give any funds for unlawful contributions, payments, gifts, entertainment or other unlawful expenses related to political activity, (ii) made any unlawful payment to foreign or domestic government officials or employees or to foreign or domestic political parties

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or campaigns or violated any provision of the Foreign Corrupt Practices Act of 1977, as amended, or (iii) made any payment in the nature of criminal bribery.
      Section  4.22      Interested Party Transactions . Except as disclosed in Section 4.22 of the Parent Disclosure Schedule, no director, officer or other affiliate of Parent or any Subsidiary has or has had, directly or indirectly, (i) an economic interest in any person that has furnished or sold, or furnishes or sells, services or products that Parent or any Subsidiary furnishes or sells, or proposes to furnish or sell; (ii) an economic interest in any person that purchases from or sells or furnishes to, Parent or any Subsidiary, any goods or services; (iii) a beneficial interest in any contract or agreement disclosed in Section 4.18(a) of the Parent Disclosure Schedule; or (iv) any contractual or other arrangement with Parent or any Subsidiary.
      Section  4.23      No Vote Required . No vote of the stockholders of Parent is required by Law, Parent’s Articles of Amalgamation or By-laws or otherwise in order for Parent and Merger Sub to consummate the Transactions.
      Section  4.24      Accounts Receivable . All accounts receivable of Parent and its Subsidiaries reflected in the Financial Statements arose from, and such accounts receivable existing as of the Effective Time will have arisen from, the sale of goods or services in the ordinary course of business consistent with past practice and, to the knowledge of Parent, constitute only valid and undisputed claims of Parent or a Subsidiary not subject to valid claims of setoff or other defenses or counterclaims other than normal cash discounts accrued in the ordinary course of business consistent with past practice. Such accounts receivable are collectible in a manner consistent with Parent’s past practice.
      Section  4.25      Inventories . Subject to amounts reserved therefore on the Financial Statements, the values at which all inventory, merchandise, finished goods, work in process and raw materials of Parent and its Subsidiaries (“ Inventories ”) are carried on the Financial Statements reflect the historical inventory valuation policy of Parent and the Subsidiaries of stating such Inventories at the lower of cost (determined in a manner consistent with the valuation of Inventories in the Financial Statements) or market value. Except as set forth in Section 4.25 of the Parent Disclosure Schedule:
        (a) Parent or a Subsidiary, as the case may be, has good and marketable title to the Inventories free and clear of all Liens other than Permitted Liens.
 
        (b) Parent has adequately provided for obsolescence and returns and the provision for obsolescence and returns is accurately reflected, in all material respects, in the Financial Statements.
 
        (c) Neither Parent nor any Subsidiary has acquired or committed to acquire or manufacture Inventory for sale which is not of a quality and quantity usable in the ordinary course of business within a reasonable period of time and consistent with past practice. The Inventories are in good and merchantable condition in all material respects, are suitable and usable for the purposes for which they are intended and are in a condition such that they can be sold in the ordinary course of the business of Parent and its Subsidiaries consistent with past practice.
      Section  4.26      Operations of Merger Sub . Merger Sub is a direct, wholly owned subsidiary of Parent, was formed solely for the purpose of engaging in the transactions contemplated by this Agreement, has engaged in no other business activities and has conducted its operations only as contemplated by this Agreement. Except for obligations and liabilities incurred in connection with its organization and the transactions contemplated by this Agreement, Merger Sub has no obligations or liabilities.
      Section  4.27      Brokers . No broker, finder or investment banker (other than Bear Stearns) is entitled to any brokerage, finder’s or other fee or commission in connection with the Transactions based upon arrangements made by or on behalf of Parent or Merger Sub. Parent has heretofore furnished to the Company a complete and correct copy of all written agreements between Parent and Bear Stearns pursuant to which such firm would be entitled to any payment relating to the Transactions.

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ARTICLE V
CONDUCT OF BUSINESS PENDING THE MERGER
      Section  5.01      Conduct of Business by the Company Pending the Merger . Except as expressly contemplated by any other provision of this Agreement or at the direction of, or as consented to by, Parent or its affiliates or associates, the Company agrees that, between the date of this Agreement and the Effective Time, the businesses of the Company and its subsidiaries shall be conducted, and the Company and its subsidiaries shall not take any action except, in all material respects, in the ordinary course of business and in a manner consistent with past practice.
      Section  5.02      Conduct of Business by Parent Pending the Merger . Except as expressly contemplated by any other provision of this Agreement, Parent agrees that from the date of this Agreement until the earlier of the termination of this Agreement and the Effective Time, Parent shall not except as disclosed in Section 5.02 of the Parent Disclosure Schedule, directly or indirectly, do, or propose to do, any of the following without the prior written consent of the Company:
        (a) conduct the businesses of Parent and the Subsidiaries in a manner, or take any action with respect to the businesses of Parent and the Subsidiaries, that is not in the ordinary course of business and consistent with past practice or that would cause Parent to be in default of the Amended and Restated Accounts Receivable Management, Loan and Security Agreement between GMAC Commercial Finance Corporation — Canada and Parent (as in effect on the date hereof, irrespective of any subsequent waiver or amendment);
 
        (b) change nor amend the charter documents or By-laws of Parent;
 
        (c) issue, sell, or grant any shares of capital stock (except Parent Common Stock issued upon exercise of options outstanding on the date of the Agreement), or any options, warrants, or rights to purchase or subscribe to, or enter into any arrangement or contract with respect to the issuance or sale of, any of the capital stock of Parent or any Subsidiary or rights or obligations convertible into or exchangeable for any such shares of capital stock;
 
        (d) split, combine or reclassify any of its capital stock or otherwise make any changes in the capital structure of Parent;
 
        (e) declare, pay, or set aside for payment any dividend or other distribution in respect of the capital stock or other equity securities of Parent or any Subsidiary or redeem, purchase, or otherwise acquire any shares of the capital stock or other securities of Parent or any Subsidiary or rights or obligations convertible into or exchangeable for any shares of the capital stock or other securities of Parent or any Subsidiary or obligations convertible into such, or any options, warrants, or other rights to purchase or subscribe to any of the foregoing;
 
        (f) (i) except for normal increases made in the ordinary course of business consistent with past practice, or as required by applicable Law or an agreement in existence as of the date of this Agreement, increase the wages, salaries, compensation, pension, or other fringe benefits or perquisites payable to any officer, employee, or director of Parent or any Subsidiary or pay any benefit not contemplated by any Plan as in effect on the date hereof, (ii) pay any pension or retirement allowance not required by any existing Plan or by applicable Law, (iii) except for bonuses paid in the ordinary course of business consistent with past practice, or as required by an agreement in existence as of the date of this Agreement, pay any bonus, (iv) except for agreements entered or amended in the ordinary course of business consistent with past practice, become a party to, amend or commit itself to, any pension, retirement, profit-sharing or welfare benefit plan or agreement or employment, consulting, indemnification, severance or termination agreement with or for the benefit of any employee, other than as required by applicable law or an existing agreement set forth in Section 4.12(a) of the Parent Disclosure Schedule, or (v) except as required under any existing Plan, grant, or agreement, accelerate the vesting of, or the lapsing of restrictions with respect to, any stock options granted pursuant to any Parent Stock Option Plan or any other Parent stock-based awards;

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        (g) sell, license, lease, encumber, assign or otherwise dispose of, abandon or fail to maintain any of its material assets, properties (including Intellectual Property) or other rights or agreements other than in the ordinary course of business consistent with past practice;
 
        (h) enter into any new line of business;
 
        (i) acquire or agree to acquire, by merging or consolidating with, or by purchasing a substantial equity interest in or a substantial portion of the assets of, or by any other manner, any business or any corporation, partnership, association or other business organization or division thereof;
 
        (j) create, renew, amend or terminate, fail to perform any material obligations under, waive or release any material rights under or give notice of a proposed renewal, amendment, waiver, release or termination of, any material contract, agreement or lease for goods, services or office space to which Parent or any of the Subsidiaries is a party or by which Parent or any of the Subsidiaries or their respective properties is bound, other than any of the foregoing arising in the ordinary course of business (and as to which Parent shall provide prior notice thereof to the Company);
 
        (k) (i) cause any material insurance policy naming it as a beneficiary or a loss payable payee to be canceled or terminated, or (ii) cause Parent’s directors and officers liability insurance policy, and any excess liability policy related thereto, to be canceled, terminated or otherwise not be renewed or replaced with at least an equivalent amount of coverage and on other terms no less favorable to Parent and its officers and directors;
 
        (l) adopt a plan of complete or partial liquidation, dissolution, merger, consolidation, restructuring, recapitalization or other reorganization of Parent or any of its Subsidiaries;
 
        (m) make any material election relating to Taxes or change any Tax accounting method, or settle any material liability relating to Taxes (other than in the ordinary course of business);
 
        (n) engage in any action that could reasonably be expected to cause the Merger (i) to fail to qualify as a “reorganization” under Section 368(a) of the Code or (ii) to result in the application of Section 367(a)(1) of the Code to any person other than a five-percent transferee shareholder;
 
        (o) take any action to cause Parent’s representations and warranties set forth in Article IV to be untrue in any material respect;
 
        (p) take any action that would reasonably be likely to materially delay the Merger; or
 
        (q) agree to take, make any commitment to take, or adopt any resolutions of its board of directors in support of, any of the foregoing actions.
ARTICLE VI
ADDITIONAL AGREEMENTS
      Section  6.01      Registration Statement; Proxy Statement . (a) As promptly as practicable after the execution of this Agreement, (i) Parent and the Company shall prepare and file with the SEC the proxy statement to be sent to the stockholders of the Company relating to the meeting of the Company’s stockholders (together with any adjournments or postponements thereof, the “ Company Stockholders’ Meeting ”) to be held to consider approval and adoption of this Agreement (such proxy statement, as amended or supplemented, being referred to herein as the “ Proxy Statement ”) and (ii) Parent shall prepare and file with the SEC a registration statement on Form F-4 (together with all amendments thereto, the “ Registration Statement ”) in which the Proxy Statement shall be included as a prospectus, in connection with the registration under the Securities Act of the shares of Parent Common Stock to be issued to holders of Shares pursuant to the Merger. Parent and the Company each shall use their reasonable best efforts to cause the Registration Statement to become effective as promptly as practicable, and, prior to the effective date of the Registration Statement, Parent shall take all action required under any applicable federal, state or Canadian securities Laws in connection with the issuance of shares of Parent Common Stock pursuant to the Merger.

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The Company shall furnish all information concerning the Company as Parent may reasonably request in connection with such actions and the preparation of the Registration Statement and Proxy Statement. As promptly as practicable after the Registration Statement shall have become effective, the Company shall mail the Proxy Statement to its stockholders.
      (b) The Company covenants that neither the Company Board nor the Special Committee shall withdraw or modify, or propose to withdraw or modify, in a manner adverse to Parent or Merger Sub, the approval or recommendation by the Company Board and the Special Committee of this Agreement, the Merger or the Transactions (the “ Company Recommendation ”), and the Proxy Statement shall include the recommendation of the Special Committee to the Company Board and of the Company Board to the stockholders of the Company in favor of approval and adoption of this Agreement. Notwithstanding the foregoing, if the Company Board or the Special Committee determines, in its good faith judgment prior to the Required Company Vote and the Disinterested Stockholder Vote and after consultation with outside legal counsel (who may be the Company’s regularly engaged outside legal counsel), that the failure to make a change in the Company Recommendation would be inconsistent with its fiduciary obligations to the Company and its stockholders under applicable Law, the Company Board or the Special Committee may withdraw or modify or propose to withdrawal or modify the Company Recommendation. The Company shall have the right to notify the stockholders of the Company of any such withdrawal or modification.
      (c) No amendment or supplement to the Proxy Statement or the Registration Statement will be made by Parent or the Company without the approval of the other party (such approval not to be unreasonably withheld or delayed). Parent and the Company each will advise the other, promptly after they receive notice thereof, of the time when the Registration Statement has become effective or any supplement or amendment has been filed, of the issuance of any stop order, of the suspension of the qualification of the Parent Common Stock issuable in connection with the Merger for offering or sale in any jurisdiction, or of any request by the SEC for amendment of the Proxy Statement or the Registration Statement or comments thereon and responses thereto or requests by the SEC for additional information.
      (d) Parent represents that the information supplied by Parent for inclusion in the Registration Statement and the Proxy Statement shall not, at (i) the time the Registration Statement is declared effective, (ii) the time the Proxy Statement (or any amendment thereof or supplement thereto) is first mailed to the stockholders of the Company, (iii) the time of the Company Stockholders’ Meeting and (iv) the Effective Time, contain any untrue statement of a material fact or fail to state any material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. If, at any time prior to the Effective Time, any event or circumstance relating to Parent or Merger Sub, or their respective officers or directors, should be discovered by Parent which should be set forth in an amendment or a supplement to the Registration Statement or Proxy Statement, Parent shall promptly inform the Company. All documents that Parent is responsible for filing with the SEC in connection with the Merger or the other transactions contemplated by this Agreement will comply as to form and substance in all material aspects with the applicable requirements of the Securities Act and the Exchange Act.
      (e) The Company represents that the information supplied by the Company for inclusion in the Registration Statement and the Proxy Statement shall not, at (i) the time the Registration Statement is declared effective, (ii) the time the Proxy Statement (or any amendment thereof or supplement thereto) is first mailed to the stockholders of the Company, (iii) the time of the Company Stockholders’ Meeting and (iv) the Effective Time, contain any untrue statement of a material fact or fail to state any material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. Notwithstanding the foregoing, no representation is made by the Company with respect to information included in the Registration Statement or Proxy Statement based on information supplied by Parent or its affiliates or associates. If, at any time prior to the Effective Time, any event or circumstance relating to the Company or any Company Subsidiary, or their respective officers or directors, should be discovered by the Company which should be set forth in an amendment or a supplement to the Registration Statement or Proxy Statement, the Company shall promptly inform Parent. All documents that the Company is responsible for filing with the SEC in connection with the Merger or the other transactions

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contemplated by this Agreement will comply as to form and substance in all material respects with the applicable requirements of the Securities Act and the Exchange Act.
      Section  6.02      Company Stockholders’ Meeting . The Company shall call and hold the Company Stockholders’ Meeting as promptly as practicable for the purpose of voting upon the approval and adoption of this Agreement and the Company shall use its reasonable efforts to hold the Company Stockholders’ Meeting as soon as practicable after the date on which the Registration Statement becomes effective. The Company shall use its reasonable efforts to solicit from its stockholders proxies in favor of the approval and adoption of this Agreement, and shall take all other action necessary or advisable to secure the required vote or consent of its stockholders, except in the event and to the extent that the Company Board or the Special Committee, in accordance with the last sentence of Section 6.01(b), withdraws or modifies the Company Recommendation.
      Section  6.03      Access to Information; Confidentiality . (a) Except as required pursuant to any confidentiality agreement or similar agreement or arrangement to which the Company or Parent or any of their respective subsidiaries is a party or pursuant to applicable Law, from the date of this Agreement until the Effective Time, the Company and Parent shall (and shall cause their respective subsidiaries to): (i) provide to the other party (and the other party’s officers, directors, employees, accountants, consultants, financial advisors, legal counsel, agents and other representatives, collectively, “ Representatives ”) access at reasonable times upon prior notice to the officers, employees, agents, properties, offices and other facilities of such party and its subsidiaries and to the books and records thereof; and (ii) furnish promptly to the other party such information concerning the business, properties, contracts, assets, liabilities, personnel and other aspects of such party and its subsidiaries as the other party or its Representatives may reasonably request.
      (b) All information obtained by the parties pursuant to this Section 6.03 shall be kept confidential in accordance with the confidentiality agreement, dated August 30, 2004 (the “ Confidentiality Agreement ”), between Parent and the Company.
      (c) No investigation pursuant to this Section 6.03 shall affect any representation or warranty in this Agreement of any party hereto or any condition to the obligations of the parties hereto.
      Section  6.04      Directors’ and Officers’ Indemnification and Insurance . (a) The By-laws of the Surviving Corporation shall, and Parent shall cause such By-laws to contain provisions no less favorable with respect to indemnification than are set forth in Article Five of the By-laws of the Company, which provisions shall not be amended, repealed or otherwise modified after the Effective Time in any manner that would affect adversely the rights thereunder of individuals who, at or prior to the Effective Time, were directors, officers, employees, fiduciaries or agents of the Company, unless such modification shall be required by Law.
      (b) The Surviving Corporation shall, and Parent shall cause the Surviving Corporation to, maintain in effect for six years from the Effective Time the current directors’ and officers’ liability insurance policies maintained by the Company (provided that the Surviving Corporation may substitute therefor policies with an insurer of equal or greater claims paying ratings and of at least the same coverage containing terms and conditions that are not materially less favorable) with respect to matters occurring prior to the Effective Time; provided , however , that in no event shall the Surviving Corporation or Parent be required to expend pursuant to this Section 6.04(b) more than an amount per year equal to 200% of current annual premiums paid by the Company for such insurance.
      (c) The provisions set forth in this Section 6.04 shall not be exclusive of any other rights with respect to indemnification, insurance or expense advancement which any person may have or hereafter acquire under any Law, agreement or otherwise. Following the Effective Time, the Surviving Corporation shall, and Parent shall cause the Surviving Corporation to, assume, honor and comply with all agreements and contracts between the Company and its directors, officers, employees, fiduciaries or agents requiring the Company to provide indemnification, insurance or expense advancement.
      (d) In the event the Company or the Surviving Corporation or any of their respective successors or assigns (i) consolidates with or merges into any other person and shall not be the continuing or surviving corporation or entity of such consolidation or merger or (ii) transfers all or substantially all of its properties

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and assets to any person, then, and in each such case, proper provision shall be made so that the successors and assigns of the Company or the Surviving Corporation, as the case may be, or at Parent’s option, Parent, shall assume the obligations set forth in this Section 6.04.
      Section  6.05      Notification of Certain Matters . The Company shall give prompt notice to Parent, and Parent shall give prompt notice to the Company, of (a) the occurrence, or non-occurrence, of any event the occurrence, or non-occurrence, of which could reasonably be expected to cause any representation or warranty contained in this Agreement to be untrue or inaccurate in any material respect and (b) any failure of the Company, Parent or Merger Sub, as the case may be, to comply with or satisfy in any material respect any covenant or agreement to be complied with or satisfied by it hereunder; provided , however , that the Company’s obligation pursuant to this Section 6.05 shall be limited to those matters as to which the Special Committee has knowledge; and provided, further, that the delivery of any notice pursuant to this Section 6.05 shall not limit or otherwise affect the remedies available hereunder to the party receiving such notice.
      Section  6.06      Company Affiliates . No later than 5 days after the date of this Agreement, the Company shall deliver to Parent a list of names and addresses of those persons who were, in the Company’s reasonable judgment, on such date, affiliates (within the meaning of Rule 145 of the rules and regulations promulgated under the Securities Act (each such person being a “ Company Affiliate ”)) of the Company. The Company shall provide Parent with such information and documents as Parent shall reasonably request for purposes of reviewing such list. The Company shall use its reasonable efforts to deliver or cause to be delivered to Parent, prior to the Effective time, an affiliate letter in the form attached hereto as Exhibit 6.06, executed by each of the Company Affiliates identified in the foregoing list and any person who shall, to the knowledge of the Company, have become a Company Affiliate subsequent to the delivery of such list.
      Section  6.07      Further Action; Reasonable Efforts . Upon the terms and subject to the conditions of this Agreement, each of the parties hereto shall (i) make promptly its respective filings, and thereafter make any other required submissions, under applicable Laws with respect to the Transactions and (ii) use its reasonable efforts to take, or cause to be taken, all appropriate action, and to do, or cause to be done, all things necessary, proper or advisable under applicable Laws or otherwise to consummate and make effective the Transactions, including, without limitation, using its reasonable efforts to obtain all Permits, consents, approvals, authorizations, qualifications and orders of Governmental Authorities and parties to contracts with Parent, the Subsidiaries, the Company and the Company’s subsidiaries as are necessary for the consummation of the Transactions and to fulfill the conditions to the Merger; provided that neither Merger Sub nor Parent will be required by this Section 6.07 to take any action, including entering into any consent decree, hold separate orders or other arrangements, that (A) requires the divestiture of any assets of any of Merger Sub, Parent, the Company or any of their respective subsidiaries or (B) limits Parent’s freedom of action with respect to, or its ability to retain, the Company and its subsidiaries or any portion thereof or any of Parent’s or its affiliates’ other assets or businesses. In case, at any time after the Effective Time, any further action is necessary or desirable to carry out the purposes of this Agreement, the proper officers and directors of each party to this Agreement shall use their reasonable efforts to take all such action.
      Section  6.08      Plan of Reorganization . (a) This Agreement is intended to constitute a “plan of reorganization” within the meaning of section 1.368-2(g) of the income tax regulations promulgated under the Code. From and after the date of this Agreement and until the Effective Time, each party hereto shall use its reasonable efforts to cause the Merger to qualify, and will not knowingly take any action, cause any action to be taken, fail to take any action or cause any action to fail to be taken which action or failure to act could prevent the Merger from qualifying as a “reorganization” within the meaning of Section 368(a) of the Code to which, in the case of any person other than a five-percent transferee shareholder, Section 367(a)(1) of the Code does not apply. Following the Effective Time, neither the Surviving Corporation, Parent nor any of their affiliates shall knowingly take any action, cause any action to be taken, fail to take any action or cause any action to fail to be taken, which action or failure to act could cause the Merger (i) to fail to qualify as a “reorganization” within the meaning of Section 368(a) of the Code or (ii) result in the application of Section 367(a)(1) of the Code to any person other than a five-percent transferee shareholder.

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      (b) As of the date hereof, Parent does not know of any reason (i) why it would not be able to deliver to counsel to the Company, at the date of the legal opinion required by Section 7.03(d), certificates substantially in compliance with Internal Revenue Service (“ IRS ”) published advance ruling guidelines, with customary exceptions and modifications thereto, to enable such firm to deliver such opinion, and Parent hereby agrees to deliver such certificates effective as of the date of such opinion or (ii) why counsel to the Company would not be able to deliver the opinion required by Section 7.03(d). Parent will deliver such certificates to counsel to the Company.
      (c) Following the Effective Time, Parent shall cause the Company to comply with the U.S. tax reporting requirements described in Section 1.367(a)-3(c)(6) of the income tax regulations promulgated under the Code.
      Section  6.09      Obligations of Merger Sub . Parent shall take all action necessary to cause Merger Sub to perform its obligations under this Agreement and to consummate the Merger on the terms and subject to the conditions set forth in this Agreement.
      Section  6.10      Consents of Accountants . Parent and the Company will each use all reasonable efforts to cause to be delivered to each other consents from their respective independent auditors, in form reasonably satisfactory to the recipient and customary in scope and substance for consents delivered by independent public accountants in connection with registration statements on Form F-4 under the Securities Act.
      Section  6.11      AMEX Listing . Parent shall promptly prepare and submit to the AMEX a listing application covering the shares of Parent Common Stock outstanding and those to be issued in the Merger and pursuant to Substitute Options, and shall use its reasonable efforts to obtain, prior to the Effective Time, approval for the listing of such Parent Common Stock, subject to official notice of issuance to the AMEX, and the Company shall cooperate with Parent with respect to such listing.
      Section  6.12      Public Announcements . The initial press release relating to this Agreement shall be a joint press release the text of which has been agreed to by each of Parent and the Company. Thereafter, unless otherwise required by applicable Law or the requirements of the AMEX, each of Parent and the Company shall each use its reasonable efforts to consult with each other before issuing any press release or otherwise making any public statements with respect to this Agreement, the Merger or any of the other Transactions.
      Section  6.13      Board of Directors of Parent . Within one year following the Effective Time, a majority of the members of the Parent Board shall be independent within the rules of AMEX.
      Section  6.14      Company Stock Held by Parent . From the date hereof until the Effective Time, Parent shall not transfer, sell or otherwise dispose of any of the shares of Company Common Stock, Company Preferred Stock or warrants to purchase Company Common Stock owned by Parent. At the Company Stockholders’ Meeting, Parent shall vote all shares of Company Common Stock and Company Preferred Stock owned by Parent in favor of the approval and adoption of this Agreement.
ARTICLE VII
CONDITIONS TO THE MERGER
      Section  7.01      Conditions to the Obligations of Each Party . The obligations of the Company, Parent and Merger Sub to consummate the Merger are subject to the satisfaction or waiver (where permissible) of the following conditions:
        (a)  Registration Statement . The Registration Statement shall have been declared effective by the SEC under the Securities Act and no stop order suspending the effectiveness of the Registration Statement shall have been issued by the SEC and no proceeding for that purpose shall have been initiated by the SEC.
 
        (b)  Company Stockholder Approval . The Company shall have obtained the Disinterested Stockholder Vote at the Company Stockholders’ Meeting.

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        (c)  No Order . No Governmental Authority shall have enacted, issued, promulgated, enforced or entered any law, rule, regulation, judgment, decree, executive order or award (an “ Order ”) which is then in effect and has the effect of making the Merger illegal or otherwise prohibiting consummation of the Merger.
 
        (d)  AMEX Listing . The shares of Parent Common Stock shall have been authorized for listing on the AMEX, subject to official notice of issuance.
 
        (e)  HLHZ Opinion . The HLHZ Fairness Opinion shall not have been withdrawn, revoked, annulled or materially modified.
      Section  7.02      Conditions to the Obligations of Parent and Merger Sub . The obligations of Parent and Merger Sub to consummate the Merger are subject to the satisfaction or waiver (where permissible) of the following additional conditions:
        (a)  Representations and Warranties . The representations and warranties of the Company contained in this Agreement shall be true and correct in all material respects as of the Effective Time, as though made on and as of the Effective Time, except to the extent expressly made as of an earlier date, in which case as of such earlier date ( provided that any representation or warranty that is qualified by materiality or Company Material Adverse Effect shall be true and correct in all respects as of the Effective Time, or as of such particular earlier date, as the case may be); provided , however , this condition shall not apply to any representation or warranty of the Company that, to the knowledge of Parent, was not true and correct as of the date hereof; and provided , further , this condition shall not apply to any representation or warranty of the Company if the failure of such representation or warranty to be so true and correct is attributable to any action or inaction on the part of Parent or its affiliates or associates.
 
        (b)  Agreements and Covenants . The Company shall have performed or complied in all material respects with all agreements and covenants required by this Agreement to be performed or complied with by it on or prior to the Effective Time; provided, however, this condition shall not apply to any agreement or covenant of the Company if the failure by the Company to so perform or comply is attributable to any action or inaction on the part of Parent or its affiliates or associates.
 
        (c)  Officer Certificate . The Company shall have delivered to Parent a certificate, dated the date of the Closing, signed by the Chief Administrative Officer of the Company, certifying as to the satisfaction of the conditions specified in Sections 7.02(a) and 7.02(b).
 
        (d)  Consents . All consents, approvals and authorizations legally required to be obtained to consummate the Merger shall have been obtained from and made with all Governmental Authorities, and all consents from the third parties listed in Section 7.02(d) of the Parent Disclosure Schedule shall have been obtained.
 
        (e)  Material Adverse Effect . No Company Material Adverse Effect shall have occurred since the date of this Agreement.
      Section  7.03      Conditions to the Obligations of the Company . The obligations of the Company to consummate the Merger are subject to the satisfaction or waiver (where permissible) of the following additional conditions:
        (a)  Representations and Warranties . The representations and warranties of Parent and Merger Sub contained in this Agreement shall be true and correct in all material respects as of the Effective Time, as though made on and as of the Effective Time, except to the extent expressly made as of an earlier date, in which case as of such earlier date ( provided that any representation or warranty that is qualified by materiality or Parent Material Adverse Effect shall be true and correct in all respects as of the Effective Time, or as of such particular earlier date, as the case may be).

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        (b)  Agreements and Covenants . Parent and Merger Sub shall have performed or complied in all material respects with all agreements and covenants required by this Agreement to be performed or complied with by it on or prior to the Effective Time.
 
        (c)  Officer Certificate . Parent shall have delivered to the Company a certificate, dated the date of the Closing, signed by the President or any Vice President of Parent, certifying as to the satisfaction of the conditions specified in Sections 7.03(a) and 7.03(b).
 
        (d)  Tax Opinion . The Company shall have received the opinion of Holland & Knight LLP, counsel to the Company, based upon customary representations of Parent, Merger Sub and the Company, and normal assumptions, to the effect that, for United States federal income tax purposes, (i) the Merger will qualify as a “reorganization” within the meaning of Section 368(a) of the Code and each of Parent and the Company will be a “party to the reorganization” within the meaning of section 368(b) of the Code, and (ii) the conversion of Company Common Shares into Parent Common Stock in the Merger will not result in the recognition of gain under Section 367 of the Code to any person who is not a five percent transferee shareholder, which opinion shall not have been withdrawn or modified in any material respect; provided , however , that if such counsel is unable or unwilling to deliver such opinion this condition shall be satisfied by delivery to the Company of a similar opinion of King & Spalding LLP. The issuance of such opinion shall be conditioned on receipt by Holland and Knight LLP or King & Spalding LLP, as the case may be, of representation letters from each of Parent and Company as contemplated in Section 6.08 of this Agreement. Each such representation letter shall be dated on or before the date of such opinion and shall not have been withdrawn or modified in any material respect as of the Effective Time.
 
        (e)  Company Stockholder Approval . The Company shall have obtained the Required Stockholder Vote at the Company Stockholders’ Meeting.
 
        (f)  Articles of Amalgamation and By-laws . The Articles of Amalgamation and By-laws of Parent in effect shall be in the form attached hereto as Exhibit 7.03(f)(i) and Exhibit 7.03(f)(ii), respectively.
 
        (g)  Material Adverse Effect . No Parent Material Adverse Effect shall have occurred since the date of this Agreement.
 
        (h)  Consents . All consents, approvals and authorizations legally required to be obtained to consummate the Merger shall have been obtained from and made with all Governmental Authorities, and all consents from the third parties listed in Section 7.02(d) of the Parent Disclosure Schedule shall have been obtained.
 
        (i)  Conversion of Parent Securities . All of the issued and outstanding Series A Preferred Shares of Parent Preferred Stock and $5,000,000 aggregate principal amount of Secured Convertible Notes of Parent (“ Secured Convertible Notes ”) shall have been converted into 512,015 shares of Parent Common Stock and 504,876 Parent Class B Shares; nil Series A Preferred Shares of Parent Preferred Stock and nil Secured Convertible Notes shall be issued and outstanding.
 
        (j)  Anti-Dilution Provisions .
        (i) Each Company Warrant shall have been amended, for no additional consideration to the holder, to (A) provide that the definition of “Additional Shares of Common Stock” shall specifically exclude any stock options or other securities exercisable for, convertible into or exchangeable into capital stock (or shares issued upon exercise, conversion or exchange thereof), any restricted stock or any other equity granted or issued for a compensatory purpose following the Effective Time to employees, officers, directors or consultants, and (B) delete the last two sentences of Section 1 thereof.
 
        (ii) The employment agreement dated October 24, 2001 between Parent and Thomas A. Andruskevich (the “ Andruskevich Employment Agreement ”) shall have been amended, in form reasonably satisfactory to the Company, for no additional consideration to Mr. Andruskevich, to provide that any stock options or other securities exercisable for, convertible into or exchangeable

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  into capital stock (or shares issued upon exercise, conversion or exchange thereof), any restricted stock or any other equity granted or issued for a compensatory purpose following the Effective Time to employees, officers, directors or consultants shall be disregarded for purposes of calculating two percent (2%) of the issued and outstanding shares in the capital stock of Parent (on a fully diluted basis) pursuant to Section 5.1 of the Andruskevich Employment Agreement.

ARTICLE VIII
TERMINATION, AMENDMENT AND WAIVER
      Section  8.01      Termination . This Agreement may be terminated and the Merger and the other Transactions may be abandoned at any time prior to the Effective Time, notwithstanding any requisite approval and adoption of this Agreement and the Transactions by the stockholders of the Company, as follows:
        (a) by mutual written consent of Parent and the Company duly authorized by the Board of Directors of Parent and the Special Committee; or
 
        (b) by either Parent or the Company if the Effective Time shall not have occurred on or before December 31, 2005; provided , however , that the right to terminate this Agreement under this Section 8.01(b) shall not be available to any party whose material breach of any representation, warranty, covenant or agreement under this Agreement has been the cause of, or resulted in, the failure of the Effective Time to occur on or before such date; or
 
        (c) by either Parent or the Company if any Governmental Authority shall have enacted, issued, promulgated, enforced or entered any injunction, order, decree or ruling (whether temporary, preliminary or permanent) which is then in effect and has the effect of making consummation of the Merger illegal or otherwise preventing or prohibiting consummation of the Merger; or
 
        (d) by Parent or the Company if a Company Triggering Event (as defined below) shall have occurred; or
 
        (e) by either Parent or the Company if this Agreement shall fail to receive the requisite vote for approval at the Company Stockholders’ Meeting as set forth in Section 7.01(b) (other than by reason of a breach by Parent of Section 6.14 hereof); or
 
        (f) by Parent upon a breach of any representation, warranty, covenant or agreement on the part of the Company set forth in this Agreement, or if any representation or warranty of the Company shall have become untrue, in either case such that the conditions set forth in Section 7.02(a) and Section 7.02(b) would not be satisfied (“ Terminating Company Breach ”); provided , however , that, if such Terminating Company Breach is curable by the Company, Parent may not terminate this Agreement under this Section 8.01(f) for so long as the Company continues to exercise its best efforts to cure such breach, unless such breach is not cured within 15 days after notice of such breach is provided by Parent to the Company; provided , further , that Parent may not terminate this Agreement under this Section 8.01(f) if such Terminating Company Breach is attributable to action or inaction on the part of Parent or its affiliates or associates; or
 
        (g) by the Company upon a breach of any representation, warranty, covenant or agreement on the part of Parent and Merger Sub set forth in this Agreement, or if any representation or warranty of Parent and Merger Sub shall have become untrue, in either case such that the conditions set forth in Section 7.03(a) and Section 7.03(b) would not be satisfied (“ Terminating Parent Breach ”); provided , however , that, if such Terminating Parent Breach is curable by Parent and Merger Sub, the Company may not terminate this Agreement under this Section 8.01(g) for so long as Parent and Merger Sub continue to exercise their best efforts to cure such breach, unless such breach is not cured within 15 days after notice of such breach is provided by the Company to Parent.

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For purposes of this Agreement, a “ Company Triggering Event ” shall be deemed to have occurred if: (i) the Company Board or the Special Committee withdraws, modifies or changes the Company Recommendation in a manner adverse to Parent or shall have resolved to do so; (ii) the Company shall have failed to include in the Proxy Statement the recommendation of the Company Board or Special Committee in favor of the approval and adoption of this Agreement by the Company Board; or (iii) the HLHZ Fairness Opinion shall have been withdrawn, revoked, annulled or materially modified.
      Section  8.02      Effect of Termination . In the event of the termination of this Agreement pursuant to Section 8.01, this Agreement shall forthwith become void, and there shall be no liability under this Agreement on the part of any party hereto, except (a) as set forth in Section 8.03 and (b) nothing herein shall relieve any party from liability for any willful breach of any of its representations, warranties, covenants or agreements set forth in this Agreement prior to such termination; provided , however , that the Confidentiality Agreement shall survive any termination of this Agreement.
      Section  8.03      Fees and Expenses . All Expenses (as defined below) incurred in connection with this Agreement and the transactions contemplated by this Agreement shall be paid by the party incurring such expenses, whether or not the Merger or any other transaction is consummated, except that the Company and Parent shall each pay one-half of all Expenses relating to printing, filing and mailing the Registration Statement and the Proxy Statement and all SEC and other regulatory filing fees incurred in connection with the Registration Statement and the Proxy Statement; provided , however , that in the event this Agreement is terminated by the Company pursuant to Section 8.01(b) if (i) the Registration Statement has not been declared effective by the SEC for reasons unrelated to the Company and its subsidiaries or (ii) the Parent Common Stock has not been authorized for listing on the AMEX for reasons unrelated to the Company and its subsidiaries, Parent shall reimburse the Company for all the Company’s Expenses. “ Expenses ”, as used in this Agreement, shall include all reasonable out-of-pocket expenses (including, without limitation, all fees and expenses of counsel, accountants, investment bankers, experts and consultants to a party hereto and its affiliates) incurred by a party (which in the case of the Company shall be deemed to include the Special Committee) or on its behalf in connection with or related to the authorization, preparation, negotiation, execution and performance of this Agreement, the preparation, printing, filing and mailing of the Registration Statement and the Proxy Statement, the solicitation of stockholder approvals and all other matters related to the closing of the Merger and the other Transactions.
      Section  8.04      Amendment . This Agreement may be amended by the parties hereto by action taken by or on behalf of their respective Boards of Directors at any time prior to the Effective Time; provided , however , that, after the approval and adoption of this Agreement and the Transactions by the stockholders of the Company, no amendment may be made which by applicable Law or in accordance with the rules of the AMEX requires further approval by such stockholders without such further approval. This Agreement may not be amended except by an instrument in writing signed by each of the parties hereto.
      Section  8.05      Waiver . At any time prior to the Effective Time, any party hereto may (a) extend the time for the performance of any obligation or other act of any other party hereto, (b) waive any inaccuracy in the representations and warranties of any other party contained herein or in any document delivered pursuant hereto and (c) waive compliance with any agreement of any other party or any condition to its own obligations contained herein. Any such extension or waiver shall be valid if set forth in an instrument in writing signed by the party or parties to be bound thereby.
ARTICLE IX
GENERAL PROVISIONS
      Section  9.01      Non-Survival of Representations, Warranties and Agreements . The representations, warranties and agreements in this Agreement and in any certificate delivered pursuant hereto shall terminate at the Effective Time, except that the agreements set forth in Articles I and II, Section 6.04 and Section 6.08 and this Article IX shall survive the Effective Time.

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      Section  9.02      Notices . All notices, requests, claims, demands and other communications hereunder shall be in writing and shall be given (and shall be deemed to have been duly given upon receipt) by delivery in person, by telecopy or email or by registered or certified mail (postage prepaid, return receipt requested) to the respective parties at the following addresses (or at such other address for a party as shall be specified in a notice given in accordance with this Section 9.02):
  if to Parent or Merger Sub:
 
  Henry Birks & Sons Inc.
  1240 Square Phillips
  Montreal, Quebec
  H3B 3H4
  Attention:  Sabine Bruckert, Esq.
  bruckerts@birks.com
 
  with a copy to:
 
  Shearman & Sterling LLP
  199 Bay Street
  Commerce Court West
  Suite 4405, P.O. Box 247
  Toronto, Ontario
  M5L 1E8 CANADA
  Attention:  Brice T. Voran, Esq.
  bvoran@shearman.com
 
  and
 
  Adam M. Givertz, Esq.
  agivertz@shearman.com
 
  if to the Company:
 
  Mayor’s Jewelers, Inc.
  14051 N.W. 14th Street
  Sunrise, Florida 33323
  Attention:  Marc Weinstein
  mweinstein@mayors.com
 
  and
 
  Ann Spector Lieff, Chairperson of the Special Committee
  annlieff@aol.com
 
  with a copy to:
 
  Holland & Knight LLP
  701 Brickell Avenue
  Suite 3000
  Miami, Florida 33131
  Attention:  Rodney H. Bell, Esq.
  rodney.bell@hklaw.com
 
  and
 
  King & Spalding LLP
  191 Peachtree Street
  Atlanta, Georgia 30303
  Attention:  C. William Baxley, Esq.
  bbaxley@kslaw.com

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      Section  9.03      Certain Definitions . (a) For purposes of this Agreement:
        “ affiliate ” of a specified person means a person who, directly or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with, such specified person.
 
        “ associate ” of a specified person has the meaning ascribed to such term under Rule 12b-2 of the Exchange Act.
 
        “ business day ” means any day on which the principal offices of the SEC in Washington, D.C. are open to accept filings, or, in the case of determining a date when any payment is due, any day on which banks are not required or authorized to close in The City of New York and/or Montreal, Quebec.
 
        “ Company Material Adverse Effect ” means any event, circumstance, change or effect that, individually or in the aggregate with all other events, circumstances, changes and effects, is or is reasonably likely to be materially adverse to (i) the business, condition (financial or otherwise), assets, liabilities or results of operations of the Company and its subsidiaries taken as a whole or (ii) the ability of the Company to consummate the transactions contemplated by this Agreement; provided , however , that clause (i) shall not include any event, circumstance, change or effect resulting from (x) changes in general economic conditions, changes in the stock price of the Company, or changes in securities markets in general that do not have a materially disproportionate effect (relative to other industry participants) on the Company or its subsidiaries, (y) general changes in the industries in which the Company and its subsidiaries operate, except those events, circumstances, changes or effects that adversely affect the Company and its subsidiaries to a materially greater extent than they affect other entities operating in such industries or (z) the public announcement or pendency of the transactions contemplated hereby.
 
        “ Company Preferred Stock ” means the shares of preferred stock, par value $0.0001 per share, of the Company designated as “Series A-1 Convertible Preferred Stock.”
 
        “ control ” (including the terms “ controlled by ” and “ under common control with ”) means the possession, directly or indirectly, or as trustee or executor, of the power to direct or cause the direction of the management and policies of a person, whether through the ownership of voting securities, as trustee or executor, by contract or credit arrangement or otherwise.
 
        “ Disinterested Stockholder Vote ” means the affirmative vote in favor of the approval and adoption of this Agreement by at least a majority of the outstanding shares of Company Common Stock voted, in person or by proxy (but not including a vote that is not counted as either affirmative or negative), at the Company Stockholder meeting by persons other than Parent or any person that is an affiliate or associate of Parent.
 
        “ Environmental Laws ” means any United States federal, state or local or Canadian federal, provincial or local or non-United States or Canadian Laws relating to (i) releases or threatened releases of Hazardous Substances or materials containing Hazardous Substances; (ii) the manufacture, handling, transport, use, treatment, storage or disposal of Hazardous Substances or materials containing Hazardous Substances; or (iii) pollution or protection of the environment, health, safety or natural resources.
 
        “ five-percent transferee shareholder ” means any person who owns at least five percent of either the total voting power or total value of the stock of Parent immediately after the Merger after applying the rules of Section 1.367(a)-3(c)(4) of the income tax regulations promulgated under the Code.
 
        “ Hazardous Substances ” means (i) petroleum and petroleum products, including crude oil and any fractions thereof; (ii) natural gas, synthetic gas, and any mixtures thereof; (iii) polychlorinated biphenyls, asbestos and radon; (iv) any other contaminant; and (v) any substance, material or waste regulated by any Governmental Authority pursuant to any Environmental Law.
 
        “ Intellectual Property ” means (i) United States, Canadian and international patents, patent applications and statutory invention registrations, (ii) trademarks, service marks, trade dress, logos, trade names, corporate names and other source identifiers, and registrations and applications for registration

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  thereof, (iii) copyrightable works, copyrights, and registrations and applications for registration thereof, and (iv) confidential and proprietary information, including trade secrets and know-how.
 
        “ knowledge ” when used in reference to Parent, means actual knowledge of any executive officer of Parent who is also an executive officer of the Company.
 
        “ Parent Material Adverse Effect ” means any event, circumstance, change or effect that, individually or in the aggregate with all other events, circumstances, changes and effects, is or is reasonably likely to be materially adverse to (i) the business, condition (financial or otherwise), assets, liabilities or results of operations of Parent and the Subsidiaries taken as a whole or (ii) the ability of Parent to consummate the transactions contemplated by this Agreement; provided , however , that clause (i) shall not include any event, circumstance, change or effect resulting from (x) changes in general economic conditions or changes in securities markets in general that do not have a materially disproportionate effect (relative to other industry participants) on Parent or the Subsidiaries, (y) general changes in the industries in which Parent and the Subsidiaries operate, except those events, circumstances, changes or effects that adversely affect Parent and the Subsidiaries to a materially greater extent than they affect other entities operating in such industries or (z) the public announcement or pendency of the Transactions.
 
        “ person ” means an individual, corporation, partnership, limited partnership, limited liability company, syndicate, person (including, without limitation, a “person” as defined in Section 13(d)(3) of the Exchange Act), trust, association or entity or government, political subdivision, agency or instrumentality of a government.
 
        “ Required Company Vote ” means the affirmative vote in favor of the approval and adoption of this Agreement by the holders of the Company Common Stock and the Company Preferred Stock, voting as a single class, representing at least a majority of the sum of (i) the outstanding shares of Company Common Stock and (ii) the shares of Company Common Stock into which the outstanding shares of Company Preferred Stock are convertible.
 
        “ subsidiary ” or “ subsidiaries ” means, with respect to any person, any corporation or other entity of which securities or other ownership interests having ordinary voting power to elect a majority of the board of directors or other persons performing similar functions are directly or indirectly owned by such person.
 
        “ Taxes ” shall mean any and all taxes, fees, levies, duties, tariffs, imposts and other charges of any kind (together with any and all interest, penalties, additions to tax and additional amounts imposed with respect thereto) imposed by any Governmental Authority or taxing authority, including, without limitation: taxes or other charges on or with respect to income, franchise, windfall or other profits, gross receipts, property, sales, use, capital stock, payroll, employment, social security, workers’ compensation, unemployment compensation or net worth; taxes or other charges in the nature of excise, withholding, ad valorem, stamp, transfer, value-added or gains taxes; license, registration and documentation fees; and customers’ duties, tariffs and similar charges.
 
        (b) Unless otherwise noted, all references to “$” or “dollars” shall mean U.S. dollars.
 
        (c) The following terms have the meaning set forth in the Sections set forth below:

         
Defined Term   Location of Definition
     
Action
    § 4.11  
Agreement
    Preamble  
AMEX
    § 2.02(e)  
Audited Financial Statements
    § 4.08  
Blue Sky Laws
    § 3.02(b)  
Certificate of Merger
    § 1.02  
Certificates
    § 2.02(b)  
Closing
    § 1.02  

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Defined Term   Location of Definition
     
Code
    Recitals  
Company
    Preamble  
Company Board
    Recitals  
Company Common Stock
    § 2.01(a)  
Company Disclosure Schedule
    § 3.02  
Company Recommendation
    § 6.01(b)  
Company Restricted Stock Award
    § 2.05  
Company Stock Options
    § 2.04(a)  
Company Stock Option Plans
    § 2.04(a)  
Company Stockholders’ Meeting
    § 6.01(a)  
Company Triggering Event
    § 8.01  
Company Warrants
    § 2.06(a)  
Company Warrant Agreements
    § 2.06(a)  
Confidentiality Agreement
    § 6.03(b)  
DGCL
    Recitals  
Effective Time
    § 1.02  
Environmental Permits
    § 4.17  
Exchange Act
    § 3.02(b)  
Exchange Agent
    § 2.02(a)  
Exchange Fund
    § 2.02(a)  
Exchange Ratio
    § 2.01(a)  
Expenses
    § 8.03  
Financial Statements
    § 4.08  
GAAP
    § 4.10(a)  
Governmental Authority
    § 3.02(b)  
HLHZ Fairness Opinion
    § 3.05  
Inventories
    § 4.25  
IRS
    § 6.08(b)  
ITA
    § 2.02(i)  
Law
    § 3.02(a)  
Lease Documents
    § 4.14(b)  
Liens
    § 4.14(a)  
Material Contracts
    § 4.18(a)  
Material Subsidiary
    § 4.01(c)  
Merger
    Recitals  
Merger Consideration
    § 2.01(a)  
Merger Sub
    Preamble  
Order
    § 7.01(c)  
Parent
    Preamble  
Parent Board
    Recitals  
Parent Class B Shares
    § 4.03(a)  
Parent Common Stock
    § 2.01(a)  
Parent Disclosure Schedule
    § 4.01(b)  
Parent Licensed Intellectual Property
    § 4.15  

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Defined Term   Location of Definition
     
Parent Owned Intellectual Property
    § 4.15  
Parent Permits
    § 4.06  
Parent Preferred Stock
    § 4.03(a)  
Parent SEC Reports
    § 4.07  
Parent Stock Option Plan
    § 4.03(a)  
Permitted Liens
    § 4.14(a)  
Plans
    § 4.12(a)  
Proxy Statement
    § 6.01(a)  
Registration Statement
    § 6.01(a)  
Representatives
    § 6.03(a)  
SEC
    § 4.07  
Secured Convertible Notes
    § 7.03(i)  
Securities Act
    § 4.03(d)  
Shares
    § 2.01(a)  
Special Committee
    Recitals  
Subsidiary
    § 4.01  
Subsidiaries
    § 4.01  
Substitute Option
    § 2.04(a)  
Substitute Warrant
    § 2.06(a)  
Surviving Corporation
    § 1.01  
Terminating Company Breach
    § 8.01(f)  
Terminating Parent Breach
    § 8.01(g)  
Transactions
    § 3.01  
Unaudited Financial Statements
    § 4.08  
      Section  9.04      Severability . If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any rule of law, or public policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the Transactions is not affected in any manner materially adverse to any party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the Transactions be consummated as originally contemplated to the fullest extent possible.
      Section  9.05      Entire Agreement; Assignment . This Agreement constitutes the entire agreement among the parties with respect to the subject matter hereof and supersedes, except as set forth in Sections 6.03(b), all prior agreements and undertakings, both written and oral, among the parties, or any of them, with respect to the subject matter hereof. This Agreement shall not be assigned or delegated (whether pursuant to a merger, by operation of Law or otherwise).
      Section  9.06      Parties in Interest . This Agreement shall be binding upon and inure solely to the benefit of each party hereto, and nothing in this Agreement, express or implied, is intended to or shall confer upon any other person any right, benefit or remedy of any nature whatsoever under or by reason of this Agreement, other than Section 6.04 (which is intended to be for the benefit of the persons covered thereby and may be enforced by such persons).
      Section  9.07      Specific Performance . The parties hereto agree that irreparable damage would occur in the event any provision of this Agreement were not performed in accordance with the terms hereof and that the parties shall be entitled to specific performance of the terms hereof, in addition to any other remedy at law or equity.

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      Section  9.08      Governing Law . This Agreement shall be governed by, and construed in accordance with, the Laws of the State of Delaware applicable to contracts executed in and to be performed in that State. All actions and proceedings arising out of or relating to this Agreement shall be heard and determined exclusively in any Delaware Chancery Court. The parties hereto hereby (a) submit to the exclusive jurisdiction of the Delaware Chancery Court for the purpose of any Action arising out of or relating to this Agreement brought by any party hereto, and (b) irrevocably waive, and agree not to assert by way of motion, defense, or otherwise, in any such Action, any claim that it is not subject personally to the jurisdiction of the Delaware Chancery Court, that its property is exempt or immune from attachment or execution, that the Action is brought in an inconvenient forum, that the venue of the Action is improper, or that this Agreement or the Transactions may not be enforced in or by the Delaware Chancery Court.
      Section  9.09      Waiver of Jury Trial . Each of the parties hereto hereby waives to the fullest extent permitted by applicable Law any right it may have to a trial by jury with respect to any litigation directly or indirectly arising out of, under or in connection with this Agreement or the Transactions. Each of the parties hereto (a) certifies that no representative, agent or attorney of any other party has represented, expressly or otherwise, that such other party would not, in the event of litigation, seek to enforce that foregoing waiver and (b) acknowledges that it and the other hereto have been induced to enter into this Agreement and the Transactions, as applicable, by, among other things, the mutual waivers and certifications in this Section 9.09.
      Section  9.10      Headings . The descriptive headings contained in this Agreement are included for convenience of reference only and shall not affect in any way the meaning or interpretation of this Agreement.
      Section  9.11      Counterparts . This Agreement may be executed and delivered (including by facsimile transmission) in one or more counterparts, and by the different parties hereto in separate counterparts, each of which when executed shall be deemed to be an original but all of which taken together shall constitute one and the same agreement.
      Section  9.12      Special Committee . Prior to the Effective Time, any consent, waiver or other determination to be made, or action to be taken, by the Company under this Agreement shall be made or taken only upon the approval of the Special Committee, including, without limitation, pursuant to or under Section 5.02, Section 7.03 or Article VIII.

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      IN WITNESS WHEREOF, Parent, Merger Sub and the Company have caused this Agreement to be executed as of the date first written above by their respective officers thereunto duly authorized.
  HENRY BIRKS & SONS INC.
  By:  /s/ Thomas A. Andruskevich
 
 
  Name:  Thomas A. Andruskevich
  Title: President & Chief Executive Officer
  BIRKS MERGER CORPORATION
  By:  /s/ Thomas A. Andruskevich
 
 
  Name:  Thomas A. Andruskevich
  Title: President
  MAYOR’S JEWELERS, INC.
  By:  /s/ Marc Weinstein
 
 
  Name:  Marc Weinstein
  Title: SVP & Chief Administrative Officer

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EXHIBIT 6.06
FORM OF AFFILIATE LETTER FOR
AFFILIATES OF THE COMPANY
[          ] [     ], 2005
Henry Birks & Sons Inc.
1240 Phillips Square
Montreal, Quebec
H3B 3H4
Ladies and Gentlemen:
      I have been advised that as of the date of this letter I may be deemed to be an “affiliate” of Mayor’s Jewelers, Inc., (the “ Company ”), as the term “affiliate” is defined for purposes of paragraphs (c) and (d) of Rule 145 of the rules and regulations (the “ Rules and Regulations ”) of the Securities and Exchange Commission (the “ Commission ”) under the Securities Act of 1933, as amended (the “ Act ”). Pursuant to the terms of the Agreement and Plan of Merger and Reorganization, dated as of April 18, 2005 (the “ Merger Agreement ”), among Henry Birks & Sons Inc., a Canadian corporation (“ Parent ”), Birks Merger Corporation, a Delaware corporation (“ Merger Sub ”), and the Company, Merger Sub will be merged with and into the Company (the “ Merger ”). Capitalized terms used in this letter agreement without definition shall have the meanings assigned to them in the Merger Agreement.
      As a result of the Merger, I may receive shares of common stock, without par value, of Parent (the “ Parent Shares ”). I would receive such Parent Shares in exchange for shares (or upon exercise of options for shares) owned by me of common stock, par value $0.0001 per share, of the Company (the “ Company Shares ”).
      1. I represent, warrant and covenant to Parent that in the event I receive any Parent Shares as a result of the Merger:
        A. I shall not make any sale, transfer or other disposition of the Parent Shares in violation of the Act or the Rules and Regulations.
 
        B. I have carefully read this letter and the Merger Agreement and discussed the requirements of such documents and other applicable limitations upon my ability to sell, transfer or otherwise dispose of the Parent Shares, to the extent I felt necessary, with my counsel or counsel for the Company.
 
        C. I have been advised that the issuance of the Parent Shares to me pursuant to the Merger has been registered with the Commission under the Act on a Registration Statement on Form F-4. However, I have also been advised that, because at the time the Merger is submitted for a vote of the shareholders of the Company, (a) I may be deemed to be an affiliate of the Company and (b) the distribution by me of the Parent Shares has not been registered under the Act, I may not sell, transfer or otherwise dispose of the Parent Shares issued to me in the Merger unless (i) such sale, transfer or other disposition is made in conformity with the volume and other limitations of Rule 145 promulgated by the Commission under the Act, (ii) such sale, transfer or other disposition has been registered under the Act or (iii) in the opinion of counsel reasonably acceptable to Parent, such sale, transfer or other disposition is otherwise exempt from registration under the Act.
 
        D. I understand that Parent is under no obligation to register the sale, transfer or other disposition of the Parent Shares by me or on my behalf under the Act or, except as provided in paragraph 2(A) below, to take any other action necessary in order to make compliance with an exemption from such registration available.


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        E. I understand that there will be placed on the certificates for the Parent Shares issued to me, or any substitutions therefor, a legend stating in substance:
  “THE SHARES REPRESENTED BY THIS CERTIFICATE WERE ISSUED IN A TRANSACTION TO WHICH RULE 145 PROMULGATED UNDER THE SECURITIES ACT OF 1933 APPLIES. THE SHARES REPRESENTED BY THIS CERTIFICATE MAY ONLY BE TRANSFERRED IN ACCORDANCE WITH THE TERMS OF AN AGREEMENT DATED [                    ], 2005 BETWEEN THE REGISTERED HOLDER HEREOF AND HENRY BIRKS & SONS INC., A COPY OF WHICH AGREEMENT IS ON FILE AT THE PRINCIPAL OFFICES OF HENRY BIRKS & SONS INC.”
        F. I understand that unless a sale or transfer is made in conformity with the provisions of Rule 145, or pursuant to a registration statement, Parent reserves the right to put the following legend on the certificates issued to my transferee:
  “THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 AND WERE ACQUIRED FROM A PERSON WHO RECEIVED SUCH SHARES IN A TRANSACTION TO WHICH RULE 145 PROMULGATED UNDER THE SECURITIES ACT OF 1933 APPLIES. THE SHARES HAVE BEEN ACQUIRED BY THE HOLDER NOT WITH A VIEW TO, OR FOR RESALE IN CONNECTION WITH, ANY DISTRIBUTION THEREOF WITHIN THE MEANING OF THE SECURITIES ACT OF 1933 AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE TRANSFERRED EXCEPT IN ACCORDANCE WITH AN EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT OF 1933.”
        G. Execution of this letter should not be considered an admission on my part that I am an “affiliate” of the Company as described in the first paragraph of this letter, nor as a waiver of any rights I may have to object to any claim that I am such an affiliate on or after the date of this letter.
      2. By Parent’s acceptance of this letter, Parent hereby agrees with me as follows:
        A. For so long as and to the extent necessary to permit me to sell the Parent Shares pursuant to Rule 145 and, to the extent applicable, Rule 144 under the Act, Parent shall (a) use its reasonable efforts to (i) file, on a timely basis, all reports and data required to be filed with the Commission by it pursuant to Section 13 of the Securities Exchange Act of 1934, as amended (the “ Exchange Act ”), and (ii) furnish to me upon request a written statement as to whether Parent has complied with such reporting requirements during the 12 months preceding any proposed sale of the Parent Shares by me under Rule 145, and (b) otherwise use its reasonable efforts to permit such sales pursuant to Rule 145 and Rule 144. Parent hereby represents to me that it has filed all reports required to be filed with the Commission under Section 13 of the Exchange Act during the preceding 12 months.
 
        B. It is understood and agreed that certificates with the legends set forth in paragraphs I(E) and l(F) above will be substituted by delivery of certificates without such legends if (i) one year shall have elapsed from the date the undersigned acquired the Parent Shares received in the Merger and the provisions of Rule 145(d)(2) are then available to the undersigned, (ii) two years shall have elapsed from the date the undersigned acquired the Parent Shares received in the Merger and the provisions of Rule 145(d)(3) are then applicable to the undersigned, or (iii) Parent has received either an opinion of counsel, which opinion and counsel shall be reasonably satisfactory to Parent, or a “no action” letter

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  obtained by the undersigned from the staff of the Commission, to the effect that the restrictions imposed by Rule 145 under the Act no longer apply to the undersigned.

  Very truly yours,
 
 
  Name:
Agreed and accepted this [          ] day
of [                    ], 2005, by
HENRY BIRKS & SONS INC.
By: 
 
Name:
Title:

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Exhibit 7.03(f)(i)
CANADA BUSINESS
CORPORATIONS ACT
ARTICLES
1. Name of the Corporation
      HENRY BIRKS & SONS INC.
2. The province or territory in Canada where the registered office is situated
      Province of Quebec
3. The classes and any maximum number of shares that the Corporation is authorized to issue
      The attached Schedule 1 is forming part hereof.
4. Restrictions, if any, on share transfers
      None
5. Number (or minimum and maximum number) of directors
      A minimum of three (3) directors and a maximum of fifteen (15) directors.
6. Restrictions, if any, on the business the Corporation may carry on
      None.
7. Other provisions, if any
      (a) Meetings of shareholders of the Corporation may be held in the greater metropolitan area of any city having a population of more than 80,000 inhabitants in the United States, in any member-country of the European Union or in Asia.
      (b) A director’s term of office shall be from the date of the meeting at which he is elected or appointed until the first annual meeting next following his election or nomination or, if an election of the board of directors is not held at such meeting or if such meeting does not occur, at the date on which his successor is elected or appointed, or earlier if he dies or resigns, is removed or disqualified, or if his term of office ends for any other reason.
      (c) The directors may appoint one or more directors, who shall hold office for a term expiring no later than the close of the next annual meeting of shareholders, but the total number of directors so appointed may not exceed one-third of the number of directors elected at the previous annual meeting of shareholders.

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Schedule 1
3. The classes and maximum number of shares that the Corporation is authorized to issue:
      Unlimited number of Class A Voting Shares without nominal or par value;
      Unlimited number of Class B Multiple Voting Shares without nominal or par value; and
      Unlimited number of Preferred Shares without nominal or par value, issuable in series.
      The Class A Voting Shares and the Class B Multiple Voting Shares are sometimes referred to herein collectively as the “Common Shares”. Any capitalized term shall have the meaning assigned to such term in these Articles. Any reference herein to the Act is a reference to the Canada Business Corporations Act as it now exists and as it may be amended from time to time and any reference herein to a section of the Act is a reference to a section of the Act as such section is presently numbered or as it may be renumbered from time to time.
I. The Class A Voting Shares shall have attached thereto the following rights, privileges, restrictions and conditions:
      (b)  Voting . Each Class A Voting Share shall entitle the holder thereof to one (1) vote at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).
      (c)  Ranking on Liquidation . In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class A Voting Shares or the Class B Multiple Voting Shares, the holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.
      (d)  Dividends and Distributions . In addition to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares, holders of Class A Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of the Class B Multiple Voting Shares. Dividends and distributions on Class A Voting Shares shall be payable on the date fixed for payment of the dividend or distribution in respect of Class A Voting Shares or, ifapplicable, on the date fixed for payment of any dividend or distribution in respect of Class B Multiple Voting Shares.
      (e)  Right of Participation in a Sale Transaction .
        (i) No holder of Class B Multiple Voting Shares (a “Selling Holder”) shall sell, transfer or otherwise dispose of Class B Multiple Voting Shares if, immediately following such sale, transfer or disposition of Class B Multiple Voting Shares, such Selling Holder and its Affiliates shall control less than a majority of the total voting rights attached to the Common Shares issued and outstanding on the date of such sale, transfer or disposition (a “Sale Transaction”), unless all other holders of Common Shares shall have the right (A) to receive the same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the Selling Holder pursuant to the Sale Transaction and (B) to participate in such Sale Transaction on the same terms as the Selling Holder in all other material respects, including in respect of the conditions to such Sale Transaction. Written notice of any Sale Transaction, which notice shall specify the terms of such Sale Transaction and the right of all holders of Common Shares to participate in such Sale Transaction, shall be provided to the holders of Common Shares by first class mail, at least twenty (20) business days prior to the consummation of such Sale Transaction.

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        (ii) Any Sale Transaction not in compliance with subsection (e)(i) above shall be null and void and shall not be registered in the books of the Corporation.
 
        (iii) Notwithstanding the foregoing, none of the following shall constitute a Sale Transaction: (A) any pledge, mortgage, hypothecation, lien or similar encumbrance, whether by possession or registration, of Class B Multiple Voting Shares which creates a security interest in favor of another person or entity, and (B) any sale, transfer or other disposition of Class B Multiple Voting Shares to Affiliates, Associates or shareholders of the transferor of such Class B Multiple Voting Shares. For purposes of these Articles, an “Affiliate” means a person that directly or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with, such specified person. For purposes of these Articles, an “Associate”, when used to indicate a relationship with any person, means (x) any trust or other estate in which such person has a substantial beneficial interest or as to which such person serves as trustee or in a similar fiduciary capacity and (y) a spouse or child of such person.
      (f)  Right of Participation in a Business Combination .
        (i) The Corporation shall not consummate a Business Combination unless the holders of Class A Voting Shares shall have the right (A) to receivethe same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the holders of Class B Multiple Voting Shares in connection with such Business Combination and (B) to participate in such Business Combination on the same terms as the holders of Class B Multiple Voting Shares in all other material respects, including in respect of the conditions to such Business Combination.
 
        (ii) “Business Combination” as used herein shall mean, whether in one or a series of related transactions:
        (A) any merger, amalgamation, recapitalization or consolidation involving the Corporation, other than a merger, amalgamation, recapitalization, consolidation or similar transaction with a wholly-owned subsidiary of the Corporation or which is solely for the purpose of continuance of the Corporation as a corporation in another jurisdiction;
 
        (B) any sale, lease, exchange, transfer or other disposition involving 50% or more of the assets of the Corporation and its subsidiaries, on a consolidated basis; or
 
        (C) any agreement, contract or other arrangement having the same purpose or effect as the transactions described in (A) and (B) above.
      (g)  Transactions or Actions Requiring Special Approval .
        (i) In addition to any other approvals required under the Act, prior to consummating a Related Party Transaction, the Corporation shall obtain (A) the consent of the majority of a committee of independent directors of the Corporation and (B) with respect to clauses (x) and (y) of the definition of Related Party Transaction below, the affirmative vote in favor of the approval of the Related Party Transaction by the majority of the holders of Class A Voting Shares (exclusive of Class A Voting Shares held by the Related Person (and its Affiliates and Associates) which is or would be a party to such Related Party Transaction) that cast a vote, in person or by proxy (but not including any vote that is not counted as either an affirmative or negative vote), at the annual or special shareholders meeting at which such Related Party Transaction is considered.
 
        (ii) For purposes of these Articles, (A) “Related Party Transaction” shall mean (x) consummation of a Business Combination with a Related Person; (y) amending, repealing or altering in anyway any provision of these Articles or the By-laws of the Corporation, except for matters not having an adverse effect on the holders of Class A Voting Shares; or (z) theissuance, sale, exchange, transfer or other disposition (in one transaction or a series of related transactions) by the Corporation or any wholly-owned subsidiary of the Corporation of any securities of the Corporation or of such subsidiary to a Related Person (other than pursuant to: an employee or director stock incentive plan or other compensation arrangements approved by the Compensation Committee of the Corporation; an offering made to all holders of Class A Voting Shares; or a public offering); and (B) “Related Person” shall

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  mean any individual, corporation, partnership, group, association or other person or entity that, together with its Affiliates and Associates, beneficially owns Class A Voting Shares and/or Class B Multiple Voting Shares which, in the aggregate, equal twenty percent (20%) or more of the total voting rights attached to the Common Shares issued and outstanding at the time the definitive agreement with respect to a Related Party Transaction is executed.

      (h)  Subdivision, Consolidation, Reclassification or other Change . No subdivision, consolidation or reclassification of, or other change to, the Class A Voting Shares shall be carried out, either directly or indirectly unless, at the same time, the Class B Multiple Voting Shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.
      (i)  Equal Status . Except as otherwise expressly provided in these Articles, Class A Voting Shares and Class B Multiple Voting Shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.
II. The Class B Multiple Voting Shares shall have attached thereto the following rights, privileges, restrictions and conditions:
      (a)  Voting . Each Class B multiple voting share shall entitle the holder thereof to ten (10) votes at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).
      (b)  Ranking on Liquidation . In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class B Multiple Voting Shares or the Class A Voting Shares, the holders of the Class B Multiple Voting Shares and the holders of the Class A Voting Shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class B Multiple Voting Shares and the holders of the Class A Voting Shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary orinvoluntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.
      (c)  Dividends and Distributions . In addition to any dividend or distribution declared by the directors in respect of Class B Multiple Voting Shares, holders of Class B Multiple Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares. Dividends and distributions on Class B Multiple Voting Shares shall be payable on the dated fixed for payment of the dividend or distribution in respect of Class B Multiple Voting Shares or, if applicable, on the date fixed for payment of a dividend or distribution in respect of Class A Voting Shares
      (d)  Conversion by Holder into Class A Voting Shares . Each Class B multiple voting share may at any time and from time to time, at the option of the holder, be converted into one (1) fully paid and non-assessable Class A voting share. Such conversion right shall be exercised as follows:
        (i) the holder of Class B Multiple Voting Shares shall send to the transfer agent of the Corporation a written notice, accompanied by a certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right. Such notice shall be signed by the holder of the Class B Multiple Voting Shares in respect of which such right is being exercised, or by the duly authorized representative thereof, and shall specify the number of Class B Multiple Voting Shares which such holder desires to have converted. The holder shall also pay any governmental or other tax, if any, imposed in respect of such conversion. The conversion of the Class B Multiple Voting Shares into Class A Voting Shares shall take effect upon receipt by the transfer agent of the Corporation of the conversion notice accompanied by the certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right.

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        (ii) upon receipt of such notice and certificate or certificates by the transfer agent of the Corporation, the Corporation shall, effective as of the date of such receipt, issue or cause to be issued a certificate or certificates representing Class A Voting Shares into which Class B Multiple Voting Shares are being converted. If less than all of the Class B Multiple Voting Shares represented by any certificate are to be converted, the holder shall be entitled to receive a new certificate representing the Class B Multiple Voting Shares represented by the original certificate which are not to be converted.
      (e)  Subdivision, Consolidation, Reclassification or other Change . No subdivision, consolidation or reclassification of, or other change to, the Class B Multiple Voting Shares shall be carried out unless, at the same time, the Class A VotingShares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.
      (f)  Equal Status . Except as otherwise expressly provided in these Articles, Class B Multiple Voting Shares and Class A Voting Shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.
III. The Preferred Shares shall have attached thereto, as a class, the following rights, privileges, restrictions and conditions:
      (a)  Issuance of Preferred Shares, in Series . The directors of the Corporation may, at any time and from time to time, issue Preferred Shares in one (1) or more series, each series to consist of such number of Preferred Shares as may, before issuance thereof, be determined by the directors.
      (b)  Determination of Rights, Privileges, Restrictions, Conditions and Limitations attaching to Series of Preferred Shares . The directors of the Corporation may, subject to the following, from time to time fix, before issuance, the designation, rights, privileges, restrictions, conditions and limitations to attach to the Preferred Shares of each series including, without limiting the generality of the foregoing,
        (i) the rate, amount or method of calculation of preferential dividends of the Preferred Shares of such series, if any, whether cumulative or non-cumulative or partially cumulative, and whether such rate, amount or method of calculation shall be subject to change or adjustment in the future, the currency or currencies of payment, the date or dates and place or places of payment thereof and the date or dates from which such preferential dividends shall accrue; provided, that, the dividends payable with respect to any series of Preferred Shares, whether cumulative or non-cumulative or partially cumulative, shall not exceed five (5) percent of the liquidation preference of such series of Preferred Shares;
 
        (ii) the redemption price and terms and conditions of redemption, if any, of the Preferred Shares of such series; provided, that, without the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called, the redemption price shall not exceed the liquidation preference of such shares;
 
        (iii) the rights of retraction, if any, vested in the holders of Preferred Shares of such series, and the prices and the other terms and conditions of any rights of retraction, and whether any additional rights of retraction may be vested in such holders in the future; provided, that, without the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called, the retraction price shall not exceed the liquidation preference of such shares;
 
        (iv) the voting rights, if any, of the Preferred Shares of such series; provided, that, the approval by a majority of the votes cast at a meeting of shareholders of the Corporation duly called shall be required for the issuance of any series of Preferred Shares with voting rights;
 
        (v) the conversion rights and terms and conditions of conversion, if any, of the Preferred Shares of such series; provided, that, the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called shall be required for the issuance of any series of Preferred Shares which are convertible into securities with voting rights;
 
        (vi) any sinking fund, purchase fund or other provisions attaching to the Preferred Shares of such series; and

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        (vii) any other relative rights, preferences and limitations of the Preferred Shares of such series,
 
        the whole subject to the issue of a certificate of amendment in respect of articles of amendment in the prescribed form to designate a series of Preferred Shares.
      (c)  Cumulative Dividends or Return of Capital not Paid in Full . Pursuant to section 27(2) of the Act, when any cumulative dividends or amounts payable on a return of capital in respect of a series of Preferred Shares are not paid in full, the Preferred Shares of all series shall participate ratably in respect of such dividends including accumulations, if any, in accordance with the sums which would be payable on the Preferred Shares if all such dividends were declared and paid in full, and on any return of capital in accordance with the sums which would be payable on such return of capital if all sums so payable were paid in full.
      (d)  Payment of Dividends and Other Preferences . The Preferred Shares shall be entitled to preference over the Class A Voting Shares, the Class B Multiple Voting Shares and any other shares of the Corporation ranking junior to the Preferred Shares with respect to the payment of dividends, and may also be given such other preferences over the Class A Voting Shares, the Class B Multiple Voting Shares and any other shares of the Corporation ranking junior to the Preferred Shares, as may be fixed by the directors of the Corporation, as to the respective series authorized to be issued.
      (e)  Procedure for Payment of Dividends . No dividends shall at any time be declared or paid or set apart for payment on any shares of the Corporation ranking junior to the Preferred Shares, unless all dividends up to and including the dividends payable for the last completed period for which such dividends shall be payable on each series of Preferred Shares then issued and outstanding shall have been declared and paid or set apart for payment at the date of such declaration or payment or setting apart for payment on such shares of the Corporation ranking junior to the Preferred Shares, nor shall the Corporation callfor redemption or redeem or purchase for cancellation or reduce or otherwise pay off any of the Preferred Shares (less than the total amount then outstanding) or any shares of the Corporation ranking junior to the Preferred Shares, unless all dividends up to and including the dividend payable for the last completed period for which such dividends shall be payable on each series of the Preferred Shares then issued and outstanding shall have been declared and paid or set apart for payment at the date of such call for redemption, purchase, reduction or other payment.
      (f)  Ranking for Payment of Dividends and Liquidation, Dissolution or Winding-up . The Preferred Shares of each series shall rank on a parity with the Preferred Shares of every other series with respect to priority in payment of dividends and in the distribution of assets in the event of liquidation, dissolution or winding-up of the Corporation whether voluntary of involuntary.
      (g)  Liquidation, Dissolution or Winding-up . In the event of the liquidation, dissolution or winding-up of the Corporation or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, the holders of the Preferred Shares shall, before any amount shall be paid to or any property or assets of the Corporation distributed among the holders of the Class A Voting Shares, the Class B Multiple Voting Shares or any other shares of the Corporation ranking junior to the Preferred Shares, be entitled to receive:
        (i) an amount equal to the consideration received by the Corporation upon the issuance of such shares together with, in the case of cumulative Preferred Shares, all unpaid cumulative dividends (which for such purpose shall be calculated as if such cumulative dividends were accruing from day to day for the period from the expiration of the last period for which cumulative dividends have been paid-up to and including the date of distribution) and, in the case of non-cumulative Preferred Shares, all declared and unpaid non-cumulative dividends; and
 
        (ii) if such liquidation, dissolution, winding-up or distribution shall be voluntary, an additional amount equal to the premium, if any, which would have been payable on the redemption of the said Preferred Shares respectively if they had been called for redemption by the Corporation on the date of distribution and, if said Preferred Shares could not be redeemed on such date, then an additional amount

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  equal to the greatest premium, if any, which would have been payable on the redemption of said Preferred Shares respectively.

      (h)  Purchase by the Corporation . The Preferred Shares of any series may be purchased for cancellation or made subject to redemption by the Corporation at such times and at such prices and upon such other terms and conditions as may be specified in the rights, privileges, restrictions and conditions attaching to the Preferred Shares of such series as set forth in the articles of amendment relating to such series.
      (i)  Amendments . The provisions of this section III may be deleted or varied in whole or in part by a certificate of amendment, but only with the prior approval of the holders of the Preferred Shares, given as hereinafter specified, in addition to any other approval required by the Act (or any other statutory provision of the like or similar effect, from time to time in force). The approval of the holders of the Preferred Shares with respect to any and all matters hereinbefore referred to, may be given by at least two-thirds (2/3) of the votes cast at a meeting of the holders of the Preferred Shares duly called for that purpose and held upon at least twenty-one (21) days notice at which the holders of a majority of the outstanding Preferred Shares are present or represented by proxy. If at any such meeting the holders of a majority of the outstanding Preferred Shares are not present or represented by proxy within thirty (30) minutes after the time appointed for such meeting, then the meeting shall be adjourned to such date being not less than thirty (30) days later and to such time and place as may be determined by the chairman of the meeting and not less than twenty-one (21) days notice shall be given of such adjourned meeting but it shall not be necessary in such notice to specify the purpose for which the meeting was originally called. At such adjourned meeting the holders of Preferred Shares, present or represented by proxy, may transact the business for which the meeting was originally called and a resolution passed thereat by not less than two-thirds (2/3) of the votes cast at such adjourned meeting, shall constitute the authorization of the holders of the Preferred Shares referred to above. The formalities to be observed in respect of the giving of notice of any such meeting or adjourned meeting and the conduct thereof shall be those from time to time prescribed by the by-laws of the Corporation with respect to meetings of shareholders. On every poll taken at every such meeting or adjourned meeting, every holder of Preferred Shares shall be entitled to one (1) vote in respect of each preferred share held.

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Exhibit 7.03(f)(ii)
HENRY BIRKS & SONS INC./ HENRY BIRKS ET FILS INC.
 
BY-LAW NO. ONE
           
    Page
     
DEFINITIONS
    1  
 
Act
    1  
 
Articles
    1  
 
By-law
    1  
REGISTERED OFFICE
    1  
CORPORATE SEAL
    1  
DIRECTORS
    1  
 
Number
    1  
 
Vacancies
    2  
 
Vacation of Office
    2  
 
Election
    2  
 
Consent to be Elected or Appointed Director
    2  
MEETINGS OF DIRECTORS
    3  
 
Place and Calling of Meetings
    3  
 
Notice
    3  
 
Waiver of Notice
    3  
 
Participation by Communication Facilities
    3  
 
Adjournment
    3  
 
Quorum and Voting
    3  
 
Resolution in lieu of Meeting
    4  
REMUNERATION OF DIRECTORS
    4  
SUBMISSION OF CONTRACTS OR TRANSACTIONS TO SHAREHOLDERS FOR APPROVAL
    4  
CHAIRMAN OF THE BOARD
    4  
OFFICERS
    4  
 
Appointment of Officers
    4  
 
Remuneration and Removal of Officers
    5  
 
Duties of Officers may be Delegated
    5  
 
President
    5  
 
Vice-President
    5  
 
Secretary
    5  
 
Treasurer
    5  
 
Assistant Secretary and Assistant Treasurer
    6  
COMMITTEES
    6  
 
Appointment of Committees
    6  
 
Audit Committee
    6  
 
Nominating Committee
    6  
 
Corporate Governance Committee
    6  


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    Page
     
 
Executive Committee
    7  
 
Compensation Committee
    7  
DISCLOSURE OF INTEREST
    7  
INDEMNIFICATION AND PROTECTION OF DIRECTORS, OFFICERS AND OTHERS
    8  
 
Liability
    8  
 
Indemnification
    8  
 
Insurance
    9  
MEETINGS OF SHAREHOLDERS
    9  
 
Annual Meeting
    9  
 
Special Meetings
    9  
 
Place of Meetings
    9  
 
Notice
    9  
 
Omission of Notice
    9  
 
Record Date
    10  
 
Participation by Communication Facilities
    10  
 
Votes
    10  
 
Proxies
    11  
 
Adjournment
    12  
 
Quorum
    12  
SECURITIES
    12  
 
Certificates
    12  
 
Registrar and Transfer Agent
    12  
 
Surrender of Share Certificates
    12  
 
Defaced, Destroyed, Stolen or Lost Certificates
    13  
DIVIDENDS
    13  
NOTICES
    13  
 
Method of Giving Notices
    13  
 
Shares registered in more than one (1) name
    13  
 
Persons becoming entitled by operation of law
    13  
 
Deceased Shareholder
    14  
 
Signatures to Notices
    14  
 
Computation of Time
    14  
 
Proof of Service
    14  
CHEQUES, DRAFTS, NOTES, ETC. 
    14  
CUSTODY OF SECURITIES
    14  
EXECUTION OF CONTRACTS, ETC. 
    14  
DECLARATIONS
    15  
FISCAL YEAR
    15  
 

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Exhibit 7.03(f)(ii)
BY-LAW NO. ONE
  being a by-law relating generally to the transaction of the business and affairs of Henry Birks & Sons Inc./ Henry Birks et Fils Inc. (the “Corporation” ).
DEFINITIONS
      1. In this by-law and all other by-laws of the Corporation, unless the context otherwise specifies or requires:
        (a)  “Act” means the Canada Business Corporations Act , R.S.C., 1985, chapter C-44, any statute that may be substituted therefore and any regulations thereunder, as from time to time amended; and any reference to a section of the Act is a reference to a section of the Act as such section is presently numbered or as it may be renumbered from time to time;
 
        (b)  “articles” means the articles of the Corporation, as from time to time amended or restated;
 
        (c)  “by-law” means this by-law and all other by-laws of the Corporation from time to time in force and effect;
 
        (d) words importing the singular number only shall include the plural and vice versa ; words importing the masculine gender shall include the feminine and neuter genders and vice versa ; words importing persons shall include bodies corporate, corporations, companies, partnerships, syndicates, trusts and any number or aggregate of individuals;
 
        (e) the headings used in this by-law are inserted for reference purposes only and are not to be considered or taken into account in construing the terms or provisions thereof or to be deemed in any way to clarify, modify or explain the effect of any such terms or provisions; and
 
        (f) all terms contained in this by-law and which are defined in the Act shall have the meanings given to such terms in the Act.
REGISTERED OFFICE
      2. The Corporation may from time to time (i) by resolution of the board of directors, change the place and/or address of the registered office of the Corporation within the province specified in its articles and (ii) by articles of amendment, change the province in which its registered office is situated to another province of Canada.
CORPORATE SEAL
      3. The Corporation may have one or more corporate seals which shall be such as the board of directors may by resolution from time to time adopt and change.
DIRECTORS
      4.  Number
      There shall be a board of directors consisting of such fixed number, or minimum and maximum number of directors as may be set out in the articles. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one person, the Corporation shall not have fewer than three (3) directors, at least two (2) of whom are not officers or employees of the Corporation or its affiliates.


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      5.  Vacancies
      If a fixed number of directors is set out in the articles and if such fixed number is higher than the number of directors in office at the time of the amendment to the articles, or if such fixed number is thereafter increased, the resulting vacancies shall be filled at a meeting of shareholders duly called for that purpose. Notwithstanding the provisions of this by-law and subject to the provisions of the Act, if a vacancy should otherwise occur in the board, the remaining directors, if constituting a quorum, may appoint a qualified person to fill the vacancy for the remainder of the term, except a vacancy resulting from the fixing, in the articles, of a number of directors that is higher than the number of directors in office at the time of the amendment to the articles, from a subsequent increase of such fixed number or from a failure of the shareholders to elect the number or minimum number of directors specified in the articles. In the absence of a quorum or if the vacancy has arisen from a failure by the shareholders to elect the number or minimum number of directors specified in the articles, the remaining directors shall forthwith call a meeting of shareholders to fill the vacancy pursuant to subsection 111(2) of the Act. If the directors fail to call such a meeting or if there are no directors then in office, any shareholder may call the meeting. Where a vacancy or vacancies exist in the board, the remaining directors may exercise all of the powers of the board so long as a quorum remains in office.
      6.  Vacation of Office
      The office of a director shall ipso facto be vacated if:
        (a) he dies;
 
        (b) by notice in writing to the Corporation, he resigns his office and such resignation, if not effective immediately, becomes effective in accordance with its terms;
 
        (c) he is removed from office in accordance with section 109 of the Act; or
 
        (d) he ceases to be qualified to be a director.
      7.  Election
      Directors shall be elected by the shareholders by ordinary resolution in a general meeting unless the articles of the Corporation confer upon the directors the right to appoint additional directors in which case, the dispositions of the Act apply. A vote by ballot shall not be necessary for the election of the directors unless it is required by someone present and entitled to vote at the meeting.
      A retiring director shall retain office until the adjournment or termination of the meeting at which his successor is elected, unless such meeting was called for the purpose of removing him from office as a director in which case the director so removed shall vacate office forthwith upon the passing of the resolution for his removal.
      8.  Consent to be Elected or Appointed Director
      An individual who is elected or appointed to hold office as a director is not a director and is deemed not to have been elected or appointed to hold office as a director unless:
        (a) the said individual was present at the meeting when the election or appointment took place and he did not refuse to hold office as a director; or
 
        (b) the said individual was not present at the meeting when the election or appointment took place and the said individual consented to hold office as a director in writing before the election or appointment or within ten (10) days after it, or the said individual has acted as a director pursuant to the election or appointment.

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MEETINGS OF DIRECTORS
      9.  Place and Calling of Meetings
      Subject to the articles, meetings of directors may be held at any place within or outside Canada as the directors may from time to time determine or the person convening the meeting may give notice. A meeting of the board of directors may be convened by the chairman of the board, if any, the president, if any, or any director at any time. The secretary, if any, shall, upon direction of any of the foregoing, convene a meeting of the board of directors.
      10.  Notice
      Notice of the time and place for the holding of any such meeting shall be delivered, mailed, faxed or emailed to each director at his latest address as shown on the records of the Corporation no less than two (2) days or twelve (12) days if mailed (exclusive of the day on which the notice is sent, but inclusive of the day for which notice is given) before the date of the meeting; provided that meetings of the board of directors may be held at any time without notice, if all the directors have waived notice.
      For the first meeting of the board of directors, to be held immediately following the election of directors at any annual or special meeting of the shareholders, no notice of such meeting need be given to the newly elected or appointed director or directors in order for the meeting to be duly constituted, provided a quorum of the directors is present.
      A notice of a meeting of directors shall specify any matter referred to in subsection 115(3) of the Act that is to be dealt with at the meeting but otherwise need not specify the purpose of or the business to be transacted at the meeting.
      11.  Waiver of Notice
      Notice of any meeting of the board of directors or any irregularity in any meeting or in the notice thereof may be waived by any director, and such waiver may be validly given either before or after the meeting to which such waiver relates. The attendance of a director at a meeting of directors is a waiver of notice of the meeting, except where a director attends a meeting for the express purpose of objecting to the transaction of any business on the grounds that the meeting is not lawfully called.
      12.  Participation by Communication Facilities
      A director may, if all the directors of the Corporation consent thereto (either before, during or after the meeting), participate in a meeting of the board of directors or of any committee thereof, if any, by means of a telephonic, electronic or other communication facility that permits all participants to communicate adequately with each other, and a director participating in such manner is deemed to be present at that meeting. A consent may be given with respect to all meetings of the board and/or of the committees of the board, if any.
      13.  Adjournment
      Any meeting of the board of directors may be adjourned from time to time by the chairman of the meeting, with the consent of the meeting, to a fixed time and place and no notice of the time and place for the continuance of the adjourned meeting need be given to any director in such a case. Any adjourned meeting shall be duly constituted if held in accordance with the terms of the adjournment and a quorum is present at the meeting. The directors who formed a quorum at the original meeting are not required to form the quorum at the adjourned meeting. If there is no quorum present at the adjourned meeting, the original meeting shall be deemed to have terminated forthwith after its adjournment.
      14.  Quorum and Voting
      Subject to the articles, a majority of the number of directors in office shall constitute a quorum for the transaction of business. Subject to subsection 117(1) of the Act, no business shall be transacted by the directors, except at a meeting of directors at which a quorum of the board is present. The directors shall not

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transact business at a meeting unless the number of Canadian directors required by the law are present, except where:
        (a) a resident Canadian director who is unable to be present approves in writing, or by telephonic, electronic or other communication facility, the business transacted at the meeting; and
 
        (b) the required number of resident Canadian directors would have been present had that director been present at the meeting.
      Questions arising at any meeting of the board of directors shall be decided by a majority of votes cast. In case of an equality of votes, the chairman of the meeting, in addition to his original vote, shall not have a second or casting vote.
      15.  Resolution in lieu of Meeting
      A resolution in writing, signed by all the directors entitled to vote on that resolution at a meeting of directors or a committee of directors, if any, is as valid as if it had been passed at a meeting of directors or committee of directors, if any.
      A copy of every such resolution shall be kept with the minutes of the proceedings of the directors or committee of directors, if any.
REMUNERATION OF DIRECTORS
      16. Subject to the articles, the remuneration to be paid to the directors shall be such as the board of directors shall from time to time determine and such remuneration shall not be in addition to the salary paid to any officer of the Corporation who is also a member of the board of directors. The directors may also by resolution award special remuneration to any director undertaking any special services on the Corporation’s behalf other than the routine work ordinarily required of a director by the Corporation. The confirmation of any such resolution or resolutions by the shareholders shall not be required. The directors concerned shall not vote on such resolutions. The directors shall be entitled to be paid their traveling and other expenses properly incurred by them in connection with the affairs of the Corporation.
SUBMISSION OF CONTRACTS OR TRANSACTIONS TO SHAREHOLDERS FOR APPROVAL
      17. The board of directors, in its discretion, may submit any contract, act or transaction for approval, ratification or confirmation at any annual meeting of the shareholders or at any special meeting of the shareholders called for the purpose of considering the same and any contract, act or transaction that shall be approved, ratified or confirmed by resolution passed by a majority of the votes cast at any such meeting (unless any different or additional requirement is imposed by the Act or by the Corporation’s articles or the by-law) shall be as valid and as binding upon the Corporation and upon all the shareholders as though it had been approved, ratified or confirmed by every shareholder of the Corporation.
CHAIRMAN OF THE BOARD
      18. The chairman of the board, if any, shall, if present, preside at all meetings of the board of directors and of shareholders. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors.
OFFICERS
      19.  Appointment of Officers
      Subject to the articles, the board of directors, annually or as often as may be required, may appoint among themselves a chairman of the board and may appoint a president and a secretary and, if deemed advisable, may appoint a vice chairman, one (1) or more vice-presidents (to which title may be added words indicating seniority or function), a treasurer and one (1) or more assistant secretaries and/or one (1) or more

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assistant treasurers. None of such officers, except the chairman of the board, need be a director of the Corporation. The board of directors may from time to time designate such other offices and appoint such other officers, employees and agents as it shall deem necessary, who shall have such authority and shall perform such functions and duties, as may from time to time be prescribed by resolution of the board of directors. Any two (2) or more offices may be held by the same person. In case and whenever the same person holds the offices of secretary and treasurer he may, but need not, be known as the secretary-treasurer.
      20.  Remuneration and Removal of Officers
      Subject to the articles, the remuneration of all officers, employees and agents elected or appointed by the board of directors may be determined from time to time by resolution of the board of directors. The fact that any officer, employee or agent is a director or shareholder of the Corporation shall not disqualify him from receiving such remuneration as may be so determined. The board of directors may, by resolution, remove any officer, employee or agent at any time, with or without cause, subject to his rights under any employment contract in force between the Corporation and such individual.
      21.  Duties of Officers may be Delegated
      In case of the absence or inability or refusal to act of any officer of the Corporation or for any other reason that the board of directors or the President, as applicable, may deem sufficient, the board of directors or the President, as applicable, may delegate all or any of the powers of such officer to any other officer or to any director for the time being.
      22.  President
      The president, if any, shall be the chief executive officer of the Corporation and shall exercise general supervision over the business and affairs of the Corporation. In the absence or inability of the chairman of the board, if any, the president shall, when present, preside at all meetings of the board of directors and shareholders; he shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and shall perform such other duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office.
      23.  Vice-President
      The vice-president or, if more than one (1), the vice-presidents, in order of seniority, shall be vested with all the powers and shall perform all the duties of the president in the absence or inability or refusal to act of the president, provided, however, that a vice-president, who is not a director, shall not preside as chairman at any meeting of shareholders. The vice-president or, if more than one (1), the vice-presidents, in order of seniority, shall sign such contracts, documents or instruments in writing as require his or their signatures and shall also have such other powers and duties as may from time to time be assigned to him or them by resolution of the board of directors or, to the extent permitted by the Act, by the president of the Corporation.
      24.  Secretary
      The secretary, if any, shall give or cause to be given notices for all meetings of the board of directors, of committees thereof, if any, and of shareholders when directed to do so and shall have charge, subject to the provisions of this by-law, of the records referred to in section 20 of the Act (except the accounting records) and of the corporate seal or seals, if any, except when some other officer or agent has been appointed for that purpose. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office.
      25.  Treasurer
      Subject to the provisions of any resolution of the board of directors, the treasurer, if any, shall have the care and custody of all the funds and securities of the Corporation and shall deposit the same in the name of the Corporation in such bank or banks or with such other depositary or depositaries as the board of directors may, by resolution, direct. He shall prepare, maintain and keep or cause to be kept adequate books of

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accounts and accounting records. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office. He may be required to give such bond for the faithful performance of his duties as the board of directors, in their absolute discretion, may require, and no director shall be liable for failure to require any such bond or for the insufficiency of any such bond or for any loss by reason of the failure of the Corporation to receive any indemnity thereby provided.
      26.  Assistant Secretary and Assistant Treasurer
      The assistant secretary or, if more than one (1), the assistant secretaries, in order of seniority, and the assistant treasurer or, if more than one (1), the assistant treasurers, in order of seniority, shall respectively perform all the duties of the secretary and treasurer, respectively, in the absence or inability to act of the secretary or treasurer, as the case may be. The assistant secretary or assistant secretaries, if more than one (1), and the assistant treasurer or assistant treasurers, if more than one (1), shall sign such contracts, documents or instruments in writing as require his or their signatures respectively and shall have such other powers and duties as may from time to time be assigned to them by resolution of the board of directors.
COMMITTEES
      27.  Appointment of Committees
      The board of directors may from time to time appoint from their number one (1) or more committees consisting of one (1) or more individuals and delegate to such committee or committees any of the powers of the directors, except as provided in subsection 115(3) of the Act. Unless otherwise ordered by the board, a committee of directors shall have power to fix its quorum and to regulate its proceedings. Meetings of any such committee may be held at any place in or outside of Canada.
      28.  Audit Committee
      The Corporation shall have an Audit Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Audit Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The members of the Audit Committee shall be appointed annually by the board of directors from its number. The Audit Committee shall be responsible for reviewing the scope and results of the annual audit of the Corporation’s consolidated financial statements conducted by the Corporation’s independent auditors, the scope of other services provided by the Corporation’s independent auditors, the proposed changes in the Corporation’s policies and procedures with respect to its internal accounting, auditing, auditing and financial controls and shall have such other powers and duties as may be provided in the Act or specified by the board of directors.
      29.  Nominating Committee
      The board of directors may appoint a Nominating Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Nominating Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The Nominating Committee shall be responsible for nominating potential nominees to the board of directors. The members of the Nominating Committee shall be appointed annually by the board of directors from its number. The Nominating Committee shall have the powers and duties as may be specified by the board of directors.
      30.  Corporate Governance Committee
      The board of directors shall have a Corporate Governance Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Corporate Governance Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The Corporate Governance Committee shall be responsible for overseeing

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all aspects of the Corporation’s corporate governance policies. The members of the Corporate Governance Committee shall be appointed annually by the board of directors from its number. The Corporate Governance Committee shall have such other powers and duties that may be specified by the board of directors. No agreement or arrangement between the Corporation and any affiliate of the Corporation shall be entered into by the Corporation without the approval of the Corporate Governance Committee; provided, however , that the foregoing prohibition shall not apply to any agreement or arrangement that does not exceed any applicable threshold which may be established by the Corporate Governance Committee from time to time.
      31.  Executive Committee
      The board of directors may appoint an Executive Committee composed of at least three (3) members of the board of directors and responsible for facilitating the efficient operation of the Corporation. The members of the Executive Committee shall be appointed annually by the board of directors from its number. The Executive Committee shall have the powers and duties as may be specified by the board of directors.
      32.  Compensation Committee
      The board of directors shall appoint a Compensation Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Compensation Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The Compensation Committee shall be responsible for recommending to the board of directors executive compensation, including base salaries, bonuses and long-term incentive awards for the executive officers of the Corporation. The members of the Compensation Committee shall be appointed annually by the board of directors from its number. The Compensation Committee shall have the powers and duties as may be specified by the board of directors.
DISCLOSURE OF INTEREST
      33. A director or officer of the Corporation shall disclose to the Corporation, in writing, or by requesting to have it entered in the minutes of meetings of directors or of meetings of committees of directors, if any, the nature and extent of any interest that he has in a material contract or material transaction, whether made or proposed, with the Corporation: if the director or officer is a party to the contract or the transaction; if he is a director or officer, or an individual acting in a similar capacity of a party to the contract or transaction; or if he has a material interest in a party to the contract or transaction.
      In the case of a contract or transaction or a proposed contract or transaction involving a director, the disclosure shall be made at the meeting of directors at which the question of entering into the contract or transaction is first considered. If the director was not at the time of the meeting referred to previously interested in the proposed contract or transaction, the disclosure shall be at the first meeting of the directors held after he becomes so interested. If the director becomes interested in a contract or transaction after it is made, the disclosure shall be made at the first meeting of directors held after the director becomes so interested. If an individual who is interested in a contract or transaction later becomes a director, the disclosure shall be made at the first meeting after he becomes a director.
      If a material contract or material transaction, whether entered into or proposed, is one that, in the ordinary course of the Corporation’s business, would not require approval by the directors or shareholders, a director or officer shall disclose, in writing to the Corporation or request to have it entered in the minutes of meetings of directors or of meetings of committees of directors, if any, the nature and extent of his interest immediately after he becomes aware of the contract or transaction.
      In the case of a contract or transaction or proposed contract or transaction involving an officer who is not a director, the disclosure shall be made immediately after he becomes aware that the contract, transaction or proposed contract or proposed transaction is to be considered or has been considered at a meeting. If the officer becomes interested after a contract or transaction is made, the disclosure shall be made immediately after he becomes so interested. If an individual who is interested in a contract or transaction later becomes an officer, the disclosure shall be made immediately after he becomes an officer.

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      A general notice to the directors declaring that a director or an officer is to be regarded as interested, for any of the following reasons, in a contract or transaction made with a party, is a sufficient declaration of interest in relation to the contract or transaction:
        (a) the director or officer is a director or officer or acting in a similar capacity, of a party to the contract or transaction, or of a party who has a material interest in a party to the contract or transaction;
 
        (b) the director or officer has a material interest in the party; or
 
        (c) there has been a material change in the nature of the director’s or the officer’s interest in the party.
      A director required to make a disclosure of interest shall not vote on any resolution to approve the contract or transaction unless the contract or transaction:
        (a) relates primarily to his remuneration as a director, officer, employee or agent of the Corporation or an affiliate; or
 
        (b) is for indemnity or insurance under section 124 of the Act.
INDEMNIFICATION AND PROTECTION OF DIRECTORS, OFFICERS AND OTHERS
      34.  Liability
      No director or officer shall be liable for the acts, receipts, neglects or defaults of any other director, officer or employee of the Corporation, or for joining any receipt or other act for conformity, or for any loss, damage or expense happening to the Corporation through the insufficiency or deficiency of title to any property acquired for or on behalf of the Corporation, or for the insufficiency or deficiency of any security in or upon which any of the moneys of the Corporation shall be invested, or for any loss or damage arising from the bankruptcy, insolvency or tortuous acts of any person with whom any of the moneys, securities or effects of the Corporation shall be deposited, or for any loss occasioned by any error of judgment or oversight on his part, or for any other loss, damage or misfortune which shall happen in the execution of the duties of his office or in relation thereto, provided that nothing herein shall relieve any director or officer from the duty to act in accordance with the Act or from liability for any breach thereof.
      35.  Indemnification
      Subject to the Act, the Corporation shall indemnify a director or officer of the Corporation, a former director or officer of the Corporation, or another individual who acts or acted at the Corporation’s request as a director or officer, or an individual acting in a similar capacity, of another entity against all costs, charges and expenses, including an amount paid to settle an action or satisfy a judgment, reasonably incurred by the individual in respect of any civil, criminal, administrative, investigative or other proceeding in which the individual is involved because of that association with the Corporation or other entity if:
        (a) he acted honestly and in good faith with a view to the best interests of the Corporation, or, as the case may be, to the best interests of the other entity for which the individual acted as a director of officer or in a similar capacity at the Corporation’s request; and
 
        (b) in the case of a criminal or administrative action or proceeding that is enforced by a monetary penalty, the individual had reasonable grounds for believing that the individual’s conduct was lawful.
      The Corporation shall advance the necessary moneys to a director, officer or other individual for the costs, charges and expenses of a proceeding referred to previously. The individual shall repay the moneys if the individual does not fulfill the previously named conditions.
      The Corporation shall also indemnify such person in such other circumstances as the Act permits or requires. Nothing in this by-law shall limit the right of any person entitled to indemnity to claim indemnity apart from the provisions of this by-law.

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      36.  Insurance
      Subject to the Act, the Corporation may purchase and maintain insurance for the benefit of an individual referred to in section 35 against any liability incurred by the individual in his capacity as a director or officer of the Corporation or in the individual’s capacity as a director or officer, or similar capacity, of another entity (as such term is defined in the Act), if the individual acts or acted in that capacity at the Corporation’s request.
MEETINGS OF SHAREHOLDERS
      37.  Annual Meeting
      Subject to compliance with section 133 of the Act, the annual meeting of the shareholders shall be convened on such day in each year and at such time as the board of directors may by resolution determine. The directors of the Corporation shall call an annual meeting of shareholders not later than fifteen (15) months after holding the last preceding annual meeting but no later than six (6) months after the end of the Corporation’s preceding financial year.
      38.  Special Meetings
      Other meetings of the shareholders may be convened by order of the chairman of the board, the president or a vice-president who is a director or by the board of directors, to be held at such time and place as may be specified in such order.
      Special meetings of shareholders may also be called by written requisition to the board of directors signed by shareholders holding between them not less than five percent (5%) of the outstanding shares of the capital of the Corporation entitled to vote thereat. Such requisition shall state the business to be transacted at the meeting and shall be sent to each director and to the registered office of the Corporation.
      Except as otherwise provided in subsection 143(3) of the Act, it shall be the duty of the board of directors, on receipt of such requisition, to cause the meeting to be called by the secretary of the Corporation.
      If the board of directors does not, within twenty-one (21) days after receiving such requisition call a meeting, any shareholder who signed the requisition may call the meeting.
      39.  Place of Meetings
      Meetings of shareholders of the Corporation shall be held at the registered office of the Corporation or at such other place in Canada as may be specified in the notice convening such meeting. Notwithstanding the foregoing, a meeting of shareholders may be held at a place outside Canada if the place does not contravene the articles.
      40.  Notice
      A notice stating the day, hour and place of meeting and, subject to subsection 135(6) of the Act, the general nature of the business to be transacted shall be served to each shareholder who is entitled to vote at such meeting, each director of the Corporation and the auditor of the Corporation no less than twenty-one (21) days or more than sixty (60) days before the meeting. If such notice is served by mail, it shall be directed to the latest address, as shown in the records of the Corporation, of the intended recipient. Notice of any meeting of shareholders or any irregularity in any such meeting or in the notice thereof may be waived by any shareholder, the duly appointed proxy of any shareholder, any director or the auditor of the Corporation in any manner that a notice can be given to the Corporation or by any other manner, and any such waiver may be validly given either before or after the meeting to which such waiver relates.
      41.  Omission of Notice
      The accidental omission to give notice of any meeting to or the non-receipt of any notice by any person shall not invalidate any resolution passed or any proceeding taken at any meeting of shareholders.

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      42.  Record Date
      The board of directors may, by resolution, fix in advance a date and time as the record date for the determination of the shareholders entitled to receive notice of a meeting of the shareholders and/or to vote at such meeting and/or to receive the financial statements of the Corporation, but such record date shall not precede by more than sixty (60) days or by less than twenty-one (21) days the date on which the meeting is to be held and notice of such record date shall be given not less than seven (7) days before such record date in the manner prescribed in the Act unless waiver in accordance with the Act is obtained.
      If the directors fail to fix in advance a date and time as the record date in respect of all or any of the matters described above for any meeting of the shareholders of the Corporation, the following provisions shall apply, as the case may be:
        (a) the record date for the determination of the shareholders entitled to receive notice of a meeting of shareholders shall be at the close of business on the day immediately preceding the day on which notice is given or sent or, if no notice is given, the day on which the meeting is held;
 
        (b) the record date for the determination of the shareholders entitled to vote at a meeting of shareholders shall be the day on which the meeting is held or in accordance with subsection 138(3) of the Act, if so determined by the directors; and
 
        (c) the record date for the determination of the shareholders entitled to receive the financial statements of the Corporation shall be the close of business on the day on which the directors pass the resolution relating thereto.
      43.  Participation by communication facilities
      Any person entitled to attend a meeting of shareholders may participate in the meeting by means of a telephonic, electronic or other communication facility that permits all participants to communicate adequately with each other during the meeting if the Corporation makes available such a communication facility. A person participating in a meeting by such means is deemed to be present at that meeting. A meeting of shareholders may be held, in accordance with the Act, entirely by telephonic, electronic or other communication facility if the requirements listed previously are met.
      44.  Votes
      Except in the case of a meeting held by telephonic, electronic or other communication means, voting at a meeting of shareholders shall be by show of hands, except where a ballot is demanded by a shareholder entitled to vote at the meeting. A shareholder may demand a ballot either before or immediately after any vote by show of hands.
      Every question submitted to any meeting of shareholders shall be decided in the first instance, unless a ballot is demanded, on a show of hands, and, in case of an equality of votes, the chairman of the meeting shall not, both on a show of hands and on a ballot, have a second or casting vote in addition to the vote or votes to which he may be entitled as a shareholder.
      At any meeting, unless a ballot is demanded, a declaration by the chairman of the meeting that a resolution has been carried or carried unanimously or by a particular majority or lost or not carried by a particular majority shall be conclusive evidence of the fact without proof of the number or proportion of votes recorded in favour of or against the motion.
      In the absence of the chairman of the board, the president and every vice-president who is a director, the shareholders present entitled to vote shall choose another director as chairman of the meeting, and if no director is present or if all the directors present decline to take the chair, then the shareholders present shall choose one of their number to be chairman of the meeting.
      If at any meeting a ballot is demanded on the election of a chairman or on the question of adjournment or termination, it shall be taken forthwith without adjournment. If a ballot is demanded on any other question or as to the election of directors, it shall be taken in such manner and either at once or later at the meeting or

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after adjournment as the chairman of the meeting directs. The result of a ballot shall be deemed to be the resolution of the meeting at which the ballot was demanded. A demand for a ballot may be withdrawn.
      Where a person holds shares as a personal representative, such person or his proxy is the person entitled to vote at all meetings of shareholders in respect of the shares so held by him.
      Where a person mortgages or hypothecates his shares, such person or his proxy is the person entitled to vote at all meetings of shareholders in respect of such shares unless, in the instrument creating the mortgage or hypothec, he has expressly empowered the person holding the mortgage or hypothec to vote in respect of such shares, in which case, subject to the articles, such holder or his proxy is the person entitled to vote in respect of the shares.
      Where two (2) or more persons hold the same share or shares jointly, any one (1) of such persons present at a meeting of shareholders has the right, in the absence of the other or others, to vote in respect of such share or shares, but if more than one (1) of such persons are present or represented by proxy and vote, they shall vote together as one (1) on the share or shares jointly held by them.
      Any vote at a meeting held solely by telephonic, electronic or other communication facility, may be exercised entirely by telephonic, electronic or other communication facility in accordance with the Act.
      45.  Proxies
      A shareholder, including a shareholder that is a body corporate, entitled to vote at a meeting of shareholders may, by means of a proxy, appoint a proxyholder or one (1) or more alternate proxyholders, who are not required to be shareholders, to attend and act at the meeting in the manner and to the extent authorized by the proxy and with the authority conferred by the proxy.
      An instrument appointing a proxyholder shall be in writing and shall be executed by the shareholder or his attorney authorized in writing or, if the shareholder is a body corporate, either under its seal or by an officer or attorney thereof, duly authorized. A proxy is valid only at the meeting in respect of which it is given or any adjournment thereof.
      Unless the Act requires another form, an instrument appointing a proxyholder may be in the following form:
        “The undersigned shareholder of                     hereby appoints                     of                     or failing him,                     of                     , as the nominee of the undersigned to attend and act for and on behalf of the undersigned at the meeting of the shareholders of the said Corporation to be held on the  day of           ,           , and at any adjournment thereof to the same extent and with the same power as if the undersigned were personally present at the said meeting or such adjournment thereof.
 
        Dated this      day of           ,          .
  _______________________________________
Signature of Shareholder
NOTE:
      This form of proxy must be signed by a shareholder or his attorney authorized in writing or, if the shareholder is a body corporate, either under its seal or by an officer or attorney thereof duly authorized.”
      The directors may from time to time adopt procedures regarding the deposit of instruments appointing a proxyholder at some place or places other than the place at which a meeting or adjourned meeting of shareholders is to be held and for particulars of such instruments to be sent before the meeting or adjourned meeting to the Corporation or any agent of the Corporation for the purpose of receiving such particulars and providing that instruments appointing a proxyholder so lodged may be voted upon as though the instruments themselves were produced at the meeting or adjourned meeting and votes given in accordance with such regulations shall be valid and shall be counted. The chairman of any meeting of shareholders may, subject to any procedure adopted as aforesaid, in his discretion, accept such a communication as to the authority of anyone claiming to vote on behalf of and to represent a shareholder, notwithstanding that no instrument of

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proxy conferring such authority has been lodged with the Corporation, and any votes given in accordance with such a communication accepted by the chairman of the meeting shall be valid and shall be counted.
      46.  Adjournment
      The chairman of the meeting may, with the consent of the meeting, adjourn any meeting of shareholders from time to time to a fixed time and place. If a meeting of shareholders is adjourned less than thirty (30) days, it is not necessary to give notice of the adjourned meeting other than by announcement at the earliest meeting that is adjourned. If a meeting of shareholders is adjourned by one (1) or more adjournments for an aggregate of thirty (30) days or more, notice of the adjournment meeting shall be given as for an original meeting but, unless the meeting is adjourned by one (1) or more adjournments for an aggregate of more than ninety (90) days, the requirements of subsection 149(1) of the Act relating to mandatory solicitation of proxies do not apply.
      Any adjourned meeting shall be duly constituted if held in accordance with the terms of the adjournment and a quorum is present thereat. The persons who formed a quorum at the original meeting are not required to form a quorum at the adjourned meeting. If there is no quorum present at the adjourned meeting, the original meeting shall be deemed to have terminated forthwith after its adjournment. Any business may be brought before or dealt with at any adjourned meeting which might have been brought before or dealt with at the original meeting in accordance with the notice calling same.
      47.  Quorum
      One (1) person present and holding or representing by proxy at least one (1) issued voting share of the Corporation shall be the required quorum for the choice of a chairman of the meeting and for the adjournment of the meeting; for all other purposes, a quorum for any meeting (unless a different number of shareholders and/or a different number of shares are required to be represented by the Act or by the articles or by the by-law) shall be persons present being not less than two (2) in number and holding or representing by proxy at least 50% of the shares entitled to vote at such meeting. If a quorum is present at the opening of a meeting of the shareholders, the shareholders present may proceed with the business of the meeting, notwithstanding that a quorum is not present throughout the meeting. Where the Corporation has only one (1) shareholder or only one (1) holder of any class or series of shares, the shareholder, present in person or by proxy, constitutes a meeting.
SECURITIES
      48.  Certificates
      Share certificates (and the form of stock transfer power on the reverse side thereof) shall (subject to compliance with section 49 of the Act) be in such form and be signed by such director(s) or officer(s) as the board of directors may from time to time, by resolution, determine.
      49.  Registrar and Transfer Agent
      The board of directors may from time to time, by resolution, appoint or remove one (1) or more registrars and/or branch registrars (which may, but need not be, the same person) to keep the register of security holders and/or one (1) or more transfer agents and/or branch transfer agents (which may, but need not be, the same person) to keep the register of transfer, and (subject to the Act) may provide for the registration of issues and the registration of transfers of the securities of the Corporation in one (1) or more places and such registrars and/or branch registrars and/or transfer agents and/or branch transfer agents shall keep all necessary books and registers of the Corporation for the registration of the issuance and the registration of transfers of the securities of the Corporation for which they are so appointed. All certificates issued after any such appointment representing securities issued by the Corporation shall be countersigned by or on behalf of one of the said registrars and/or branch registrars and/or transfer agents and/or branch transfer agents, as the case may be.
      50.  Surrender of Share Certificates
      No transfer of a share issued by the Corporation shall be recorded or registered unless or until the certificate representing the share to be transferred has been surrendered and cancelled or, if no certificate has

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been issued by the Corporation in respect of such share, unless or until a duly executed share transfer power in respect thereof has been presented for registration.
      51.  Defaced, Destroyed, Stolen or Lost Certificates
      If the defacement, destruction or apparent destruction, theft, or other wrongful taking or loss of a share certificate is reported by the owner to the Corporation or to a registrar, branch registrar, transfer agent or branch transfer agent of the Corporation (hereinafter, in this paragraph, called the “Corporation’s transfer agent”) and such owner gives to the Corporation or the Corporation’s transfer agent a written statement verified by oath or statutory declaration as to the defacement, destruction or apparent destruction, theft, or other wrongful taking or loss and the circumstances concerning the same, a request for the issuance of a new certificate to replace the one so defaced, destroyed, wrongfully taken or lost and a bond of a surety company (or other security approved by the board of directors) in such form as is approved by the board of directors or by the chairman of the board, the president, a vice-president, the secretary or the treasurer of the Corporation, indemnifying the Corporation (and the Corporation’s transfer agent, if any), against all loss, damage or expense, which the Corporation and/or the Corporation’s transfer agent may suffer or be liable for by reason of the issuance of a new certificate to such shareholder, a new certificate may be issued in replacement of the one defaced, destroyed or apparently destroyed, stolen or otherwise wrongfully taken or lost, if such issuance is ordered and authorized by any one (1) of the chairman of the board, the president, a vice-president, the secretary or the treasurer of the Corporation or by resolution of the board of directors.
DIVIDENDS
      52. Subject to the relevant provisions of the Act, the board of directors may from time to time, by resolution, declare and the Corporation may pay dividends on its issued shares, subject to the relevant provisions, if any, of the articles.
NOTICES
      53.  Method of Giving Notices
      Any notice or document to be given pursuant to the Act, the articles or the by-law to a shareholder or director of the Corporation may be sent (a) by prepaid mail addressed to, or may be delivered personally to, the shareholder at the shareholder’s latest address as shown in the records of the Corporation or its transfer agent or branch transfer agent and the director at the director’s latest address as shown on the records of the Corporation or in the last notice of directors or notice of change of directors filed under the Act, and a notice or document sent in accordance with the foregoing to a shareholder or director of the Corporation shall be deemed to be received by them at the time it would be delivered in the ordinary course of mail unless there are reasonable grounds for believing that the shareholder or director did not receive the notice or document at the time or at all or (b) by electronic means as permitted by, and in accordance with, the Act. The secretary may change or cause to be changed the recorded address of any shareholder, director, officer, auditor or member of a committee of the board, if any, in accordance with any information believed by the secretary to be reliable. The foregoing shall not be construed so as to limit the manner or effect of giving notice by any other means of communication otherwise permitted by law.
      54.  Shares registered in more than one (1) name
      All notices or other documents required to be sent to a shareholder by the Act, the articles or the by-law of the Corporation shall, with respect to any shares in the capital of the Corporation registered in more than one name, be given to whichever of such persons is named first in the records of the Corporation or its transfer agent or branch transfer agent and any notice or other document so given shall be sufficient notice of delivery of such documents to all the holders of such shares.
      55.  Persons becoming entitled by operation of law
      Every person, who by operation of law, transfer or by any other means whatsoever shall become entitled to any shares in the capital of the Corporation, shall be bound by every notice or other document in respect of such shares which prior to his name and address being entered in the records of the Corporation or its

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transfer agent or branch transfer agent shall have been duly given to the person or persons from whom he derives his title to such shares.
      56.  Deceased Shareholder
      Any notice or other document delivered or sent by post or left at the address of any shareholder as the same appears in the records of the Corporation or its transfer agent or branch transfer agent shall, notwithstanding that such shareholder be then deceased and whether or not the Corporation has notice of his decease, be deemed to have been duly served in respect of the shares held by such shareholder (whether held solely or with other persons) until some other person be entered in his stead in the records of the Corporation or its transfer agent or branch transfer agent as the holder or one of the holders thereof and such service shall, for all purposes, be deemed a sufficient service of such notice or other document on his heirs, executors or administrators and all persons, if any, interested with him in such shares.
      57.  Signatures to Notices
      The signature of any director or officer of the Corporation to any notice may be written, stamped, typewritten or printed or partly written, stamped, typewritten or printed or, for the notice given by electronic means, in accordance with section 252.7 of the Act. The foregoing shall not be construed so as to limit the manner or effect of affixing a signature by any other means otherwise permitted by law.
      58.  Computation of Time
      Where a given number of days’ notice or notice extending over any period is required to be given under any provisions of the articles or by-law of the Corporation, the day of service or posting of the notice shall, unless it is otherwise provided, be counted in such number of days or other period and such notice shall be deemed to have been given or sent on the day of service or posting.
      59.  Proof of Service
      A certificate of any officer of the Corporation in office at the time of the making of the certificate or of a transfer officer of any transfer agent or branch transfer agent of shares of any class of the Corporation as to facts in relation to the mailing or delivery or service of any notice or other documents to any shareholder, director, officer or auditor or publication of any notice or other document, shall be conclusive evidence thereof and shall be binding on every shareholder, director, officer or auditor of the Corporation, as the case may be.
CHEQUES, DRAFTS, NOTES, ETC.
      60. All cheques, drafts or orders for the payment of money and all notes, acceptances and bills of exchange shall be signed by such officer or officers or other person or persons, whether or not officers of the Corporation, and in such manner as the board of directors may from time to time designate by resolution.
CUSTODY OF SECURITIES
      61. All securities, including warrants, owned by the Corporation shall be lodged, in the name of the Corporation, with a chartered bank or a trust company or in a safety deposit box or, if so authorized by resolution of the board of directors, with such other depositaries or in such other manner as may be determined from time to time by the board of directors.
      All securities, including warrants, belonging to the Corporation may be issued and held in the name of a nominee or nominees of the Corporation, and, if issued or held in the names of more than one nominee, shall be held in the names of the nominees jointly with right of survivorship and shall be endorsed in blank with endorsement guaranteed in order to enable transfer thereof to be completed and registration thereof to be effected.
EXECUTION OF CONTRACTS, ETC.
      62. Contracts, documents or instruments in writing requiring the signature of the Corporation may be signed by any director or any officer of the Corporation, or by any person authorized by resolution of the board of directors. All contracts, documents or instruments in writing so signed shall be binding upon the Corporation without any further authorization or formality. The board of directors is authorized from time to

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time, by resolution, to appoint any officer or officers or any other person or persons on behalf of the Corporation, either to sign contracts, documents or instruments in writing generally or to sign specific contracts, documents or instruments in writing. Where the Corporation has only one (1) director and officer being the same person, that person may sign all such contracts, documents or other written instruments.
      The corporate seal, if any, may, when required, be affixed to contracts, documents or instruments in writing, signed as aforesaid, by an officer or officers, person or persons, appointed as aforesaid by resolution of the board of directors.
      The term “contracts, documents or instruments in writing”, as used in this by-law, shall include deeds, mortgages, hypothecs, charges, conveyances, transfers and assignments of property, real or personal, immoveable or moveable, agreements, releases, receipts and discharges for the payment of money or other obligations, conveyances, transfers and assignments of shares, warrants, bonds, debentures or other securities and all paper writings or their equivalent on all electronic form.
      In particular, without limiting the generality of the foregoing, any director or any officer of the Corporation, or any person authorized by resolution of the board of directors, is hereby authorized to sell, assign, transfer, exchange, convert or convey all shares, bonds, debentures, rights, warrants or other securities owned by or registered in the name of the Corporation and to sign and execute, under the seal of the Corporation or otherwise, all assignments, transfers, conveyances, powers of attorney and other instruments that may be necessary for the purpose of selling, assigning, transferring, exchanging, converting or conveying or enforcing or exercising any voting rights in respect of any such shares, bonds, debentures, rights, warrants or other securities. Where the Corporation has only one (1) director and officer, being the same person, that person may perform the functions and exercise the powers herein contemplated.
      The signature or signatures of any officer or director of the Corporation and/or of any person or persons appointed as aforesaid by resolution of the board of directors may, if specifically authorized by resolution of the directors, be printed, engraved, lithographed, otherwise mechanically or electronically reproduced or given in any manner permitted by the law, on all contracts, documents or instruments in writing or in an electronic form, or, subject to subsections 49(4) and 49(5) of the Act, on bonds, debentures or other securities of the Corporation executed or issued by or on behalf of the Corporation. All such contracts, documents or instruments in writing or in an electronic form, or bonds, debentures or other securities of the Corporation on which the signatures of any of the foregoing officers, directors or persons shall be so reproduced, by authorization by resolution of the board of directors shall, subject to subsections 49(4) and 49(5) of the Act, be deemed to have been duly signed by such officers and shall be as valid to all intents and purposes as if they had been signed manually and notwithstanding that the officers, directors or persons whose signature or signatures is or are so reproduced may have ceased to hold office at the date of the delivery or issue of such contracts, documents or instruments in writing or in an electronic form or bonds, debentures or other securities of the Corporation.
DECLARATIONS
      63. Any director or any officer of the Corporation, or any person authorized by resolution of the board of directors or any employee authorized by any officer or director of the Corporation, is authorized and empowered to appear and make answer for the Corporation to all writs, orders and interrogatories upon articulated facts issued out of any court and to declare for and on behalf of the Corporation any answer to writs of attachment by way of garnishment in which the Corporation is garnishee, and to make all affidavits and sworn declarations in connection therewith or in connection with any or all judicial proceedings to which the Corporation is a party and to make demands of abandonment or petitions for winding up or bankruptcy orders upon any debtor of the Corporation and to attend and vote at all meetings of creditors of any of the Corporation’s debtors and grant proxies in connection therewith.
FISCAL YEAR
      64. The fiscal period of the Corporation shall terminate on such day in each year as the board of directors may from time to time, by resolution, determine.

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AMENDMENT AGREEMENT
      AMENDMENT (this “ Amendment ”), dated as of July 27, 2005, to the Agreement and Plan of Merger and Reorganization (the “ Agreement ”), dated as of April 18, 2005, among Henry Birks & Sons Inc., a Canadian corporation (“ Parent ”), Birks Merger Corporation, a Delaware corporation and a wholly owned subsidiary of Parent (“ Merger Sub ”), and Mayor’s Jewelers, Inc., a Delaware corporation (the “ Company ”). Capitalized terms used but not defined herein shall have the meanings assigned to such terms in the Agreement.
WITNESSETH:
      WHEREAS, the parties have entered into the Agreement;
      WHEREAS, pursuant to, and subject to the terms and conditions of, the Agreement, Parent and the Company will enter into a business combination transaction pursuant to which Merger Sub will merge with and into the Company;
      WHEREAS, pursuant to and in accordance with Section 8.04 of the Agreement, the parties wish to amend the Agreement as set forth in this Amendment;
      NOW, THEREFORE, in consideration of the rights and obligations contained herein, and for other good and valuable consideration, the adequacy of which is hereby acknowledged, the parties agree as follows:
      Section 1.      Amendment to Section 7.02 of the Agreement . The following shall be added as paragraph (f) to Section 7.02 of the Agreement:
        The Company shall have issued to Joseph A. Keifer, Marco Pasteris and Carlo Coda-Nunziante an aggregate of 125,752 Company Warrants with an exercise price equal to the closing sale price of Company Common Stock on the AMEX on the date of issuance of such Company Warrants.
      Section 2.      Amendment to Section 7.03 of the Agreement . Paragraph 7.03(j)(i) of the Agreement is amended and restated in its entirety to read as follows:
        Each Warrant Agreement, dated as of August 20, 2002, between Parent, and/or its assignees, and the Company, shall be amended to delete Sections 7(a), (b), (c) and (d) thereof for no additional consideration to the holder, except as set forth in Section 7.02(f) hereof.
      Section 3.      Amendment to Exhibit 7.03(f)(i) of the Agreement . Exhibit 7.03(f)(i) of the Agreement is amended and restated in its entirety as attached as Exhibit 7.03(f)(i) hereof.
      Section 4.      Amendment to Exhibit 7.03(f)(ii) of the Agreement . Paragraph 47 of Exhibit 7.03(f)(ii) of the Agreement is amended and restated in its entirety to read as follows:
        “ Quorum
 
        One (1) person present and holding or representing by proxy at least one (1) issued voting share of the Corporation shall be the required quorum for the choice of a chairman of the meeting and for the adjournment of the meeting; for all other purposes, a quorum for any meeting (unless a different number of shareholders and/or a different number of shares are required to be represented by the Act or by the articles or by the by-law) shall be persons present being not less than two (2) in number and holding or representing by proxy at least 50% of the total voting rights attached to the issued and outstanding shares entitled to vote at such meeting. If a quorum is present at the opening of a meeting of the shareholders, the shareholders present may proceed with the business of the meeting, notwithstanding that a quorum is not present throughout the meeting.”
      Section 5.      Entire Agreement . This Amendment constitutes the entire agreement of the parties hereto with respect to the subject matter hereof and supersedes all prior agreements and undertakings, both written and oral, among the parties with respect to the subject matter hereof. Except as amended by this Amendment, the Agreement shall continue in full force and effect.
      Section 6.      Severability . If any term or other provision of this Amendment is invalid, illegal or incapable of being enforced by any Law or public policy, all other terms and provisions of this Amendment shall nevertheless remain in full force and effect so long as the economic or legal substance of the


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transactions contemplated by this Amendment is not affected in any manner materially adverse to any party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Amendment so as to effect the original intent of the parties as closely as possible in an acceptable manner in order that the transactions contemplated by this Amendment are consummated as originally contemplated to the greatest extent possible.
      Section 7.      Counterparts . This Amendment may be executed and delivered (including by facsimile transmission) in one or more counterparts, and by the different parties hereto in separate counterparts, each of which when executed shall be deemed to be an original but all of which taken together shall constitute one and the same agreement.
      Section 8.      Governing Law . This Agreement shall be governed by, and construed in accordance with, the Laws of the State of Delaware applicable to contracts executed in and to be performed in that State.

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      IN WITNESS WHEREOF, Parent, Merger Sub and the Company have caused this Amendment to be executed as of the date first written above by their respective officers thereunto duly authorized.
  HENRY BIRKS & SONS INC.
  By:  /s/ Thomas A. Andruskevich
 
 
  Name:  Thomas A. Andruskevich
  Title:   President & Chief Executive Officer
 
 
  BIRKS MERGER CORPORATION
  By:  /s/ Thomas A. Andruskevich
 
 
  Name:  Thomas A. Andruskevich
  Title:   President
 
  MAYOR’S JEWELERS, INC.
  By:  /s/ Marc Weinstein
 
 
  Name:  Marc Weinstein
  Title:   SVP & Chief Administrative Officer

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EXHIBIT 7.03(f)(i)
CANADA BUSINESS
CORPORATIONS ACT
ARTICLES
1. Name of the Corporation
      BIRKS & MAYORS INC.
2. The province or territory in Canada where the registered office is situated
      Province of Quebec
3. The classes and any maximum number of shares that the Corporation is authorized to issue
      The attached Schedule 1 is forming part hereof.
4. Restrictions, if any, on share transfers
      None, except as otherwise set forth in Schedule 1.
5. Number (or minimum and maximum number) of directors
      A minimum of three (3) directors and a maximum of fifteen (15) directors.
6. Restrictions, if any, on the business the Corporation may carry on
      None.
7. Other provisions, if any
      (a) Meetings of shareholders of the Corporation may be held at the places in Canada as set out in the by-laws of the Corporation or in the greater metropolitan area of any city having a population of more than 80,000 inhabitants in the United States, in any member-country of the European Union or in Asia.
      (b) A director’s term of office shall be from the date of the meeting at which he is elected or appointed until the first annual meeting next following his election or nomination or, if an election of the board of directors is not held at such meeting or if such meeting does not occur, at the date on which his successor is elected or appointed, or earlier if he dies or resigns, is removed or disqualified, or if his term of office ends for any other reason.
      (c) The directors may appoint one or more directors, who shall hold office for a term expiring no later than the close of the next annual meeting of shareholders, but the total number of directors so appointed may not exceed one-third of the number of directors elected at the previous annual meeting of shareholders.

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Schedule 1
3. The classes and maximum number of shares that the Corporation is authorized to issue:
      Unlimited number of Class A Voting Shares without nominal or par value;
      Unlimited number of Class B Multiple Voting Shares without nominal or par value; and
      Unlimited number of Preferred Shares without nominal or par value, issuable in series.
      The Class A Voting Shares and the Class B Multiple Voting Shares are sometimes referred to herein collectively as the “Common Shares”. Any capitalized term shall have the meaning assigned to such term in these Articles. Any reference herein to the Act is a reference to the Canada Business Corporations Act as it now exists and as it may be amended from time to time and any reference herein to a section of the Act is a reference to a section of the Act as such section is presently numbered or as it may be renumbered from time to time.
I. The Class A Voting Shares shall have attached thereto the following rights, privileges, restrictions and conditions:
      (a)  Voting . Each Class A Voting Share shall entitle the holder thereof to one (1) vote at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).
      (b)  Ranking on Liquidation . In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class A Voting Shares or the Class B Multiple Voting Shares, the holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.
      (c)  Dividends and Distributions . In addition to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares, holders of Class A Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of the Class B Multiple Voting Shares. Dividends and distributions on Class A Voting Shares shall be payable on the date fixed for payment of the dividend or distribution in respect of Class A Voting Shares or, if applicable, on the date fixed for payment of any dividend or distribution in respect of Class B Multiple Voting Shares.
      (d)  Right of Participation in a Sale Transaction .
        (i) No holder of Class B Multiple Voting Shares (a “Selling Holder”) shall sell, transfer or otherwise dispose of Class B Multiple Voting Shares if, immediately following such sale, transfer or disposition of Class B Multiple Voting Shares, such Selling Holder and its Affiliates shall control less than a majority of the total voting rights attached to the Common Shares issued and outstanding on the date of such sale, transfer or disposition (a “Sale Transaction”), unless all other holders of Common Shares shall have the right (A) to receive the same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the Selling Holder pursuant to the Sale Transaction and (B) to participate in such Sale Transaction on the same terms as the Selling Holder in all other material respects, including in respect of the conditions to such Sale Transaction. Written notice of any Sale Transaction, which notice shall specify the terms of such Sale Transaction and the right of all holders of Common Shares to participate in such Sale Transaction, shall be provided to the holders of Common Shares by first class mail, at least twenty (20) business days prior to the consummation of such Sale Transaction.
 
        (ii) Any Sale Transaction not in compliance with subsection 00 above shall be null and void and shall not be registered in the books of the Corporation.

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        (iii) Notwithstanding the foregoing, none of the following shall constitute a Sale Transaction: (A) any pledge, mortgage, hypothecation, lien or similar encumbrance, whether by possession or registration, of Class B Multiple Voting Shares which creates a security interest in favor of another person or entity, and (B) any sale, transfer or other disposition of Class B Multiple Voting Shares to Affiliates, Associates or shareholders of the transferor of such Class B Multiple Voting Shares. For purposes of these Articles, an “Affiliate”, when used to indicate a relationship with any person, means a person that directly or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with, such specified person. For purposes of these Articles, an “Associate”, when used to indicate a relationship with any person, means (x) any trust or other estate in which such person has a substantial beneficial interest or as to which such person serves as trustee or in a similar fiduciary capacity and (y) a spouse or child of such person.
      (e)  Right of Participation in a Business Combination .
        (iv) The Corporation shall not consummate a Business Combination unless the holders of Class A Voting Shares shall have the right (A) to receive the same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the holders of Class B Multiple Voting Shares in connection with such Business Combination and (B) to participate in such Business Combination on the same terms as the holders of Class B Multiple Voting Shares in all other material respects, including in respect of the conditions to such Business Combination.
 
        (v) “Business Combination” as used herein shall mean, whether in one or a series of related transactions:
        (A) any merger, amalgamation, recapitalization or consolidation involving the Corporation, other than a merger, amalgamation, recapitalization, consolidation or similar transaction with a wholly-owned subsidiary of the Corporation or which is solely for the purpose of continuance of the Corporation as a corporation in another jurisdiction;
 
        (B) any sale, lease, exchange, transfer or other disposition involving 50% or more of the assets of the Corporation and its subsidiaries, on a consolidated basis; or
 
        (C) any agreement, contract or other arrangement having the same purpose or effect as the transactions described in (A) and (B) above.
      (f)  Transactions or Actions Requiring Special Approval .
        (vi) In addition to any other approvals required under the Act or these Articles, prior to consummating a Related Party Transaction, the Corporation shall obtain (A) the consent of the majority of a committee of independent directors of the Corporation and (B) with respect to clauses (x) and (y) of the definition of Related Party Transaction below, the affirmative vote in favor of the approval of the Related Party Transaction by holders of a majority of the Class A Voting Shares (exclusive of Class A Voting Shares held by the Related Person (and its Affiliates and Associates) which is or would be a party to such Related Party Transaction) that cast a vote, in person or by proxy (but not including any vote that is not counted as either an affirmative or negative vote), at the annual or special shareholders meeting at which such Related Party Transaction is considered.
 
        (vii) For purposes of these Articles, (A) “Related Party Transaction” shall mean (x) consummation of a Business Combination with a Related Person; (y) amending, repealing or altering in anyway any provision of these Articles or the By-laws of the Corporation, except for matters not having an adverse effect on the holders of Class A Voting Shares; or (z) the issuance, sale, exchange, transfer or other disposition (in one transaction or a series of related transactions) by the Corporation or any wholly-owned subsidiary of the Corporation of any securities of the Corporation or of such subsidiary to a Related Person (other than pursuant to: an employee or director stock incentive plan or other compensation arrangements approved by the Compensation Committee of the Corporation; an offering made to all holders of Class A Voting Shares; or a public offering); and (B) “Related Person” shall mean any individual, corporation, partnership, group, association or other person or entity that, together with its Affiliates and Associates, beneficially owns Class A Voting Shares and/or Class B Multiple Voting Shares which, in the aggregate, equal twenty percent (20%) or more of the total voting rights

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  attached to the Common Shares issued and outstanding at the time the definitive agreement with respect to a Related Party Transaction is executed.

      (g)  Subdivision, Consolidation, Reclassification or other Change . No subdivision, consolidation or reclassification of, or other change to, the Class A Voting Shares shall be carried out, either directly or indirectly unless, at the same time, the Class B Multiple Voting Shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.
      (h)  Equal Status . Except as otherwise expressly provided in these Articles, Class A Voting Shares and Class B Multiple Voting Shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.
      (i)  Approval of Issuance . For so long as the outstanding Class B Multiple Voting Shares represent a majority of the total voting rights attached to the Common Shares, the Corporation shall not issue any Class A Voting Shares, or any security convertible into or exercisable or exchangeable for Class A Voting Shares, unless such issuance, or the plan or agreement under which such security is to be issued, has been approved by (i) a majority of the votes cast at a meeting of the holders of Class B Multiple Voting Shares or (ii) unanimous written consent of the holders of Class B Multiple Voting Shares; provided, however, such approval shall not be required for the issuance of:
        (A) Class A Voting Shares, options or warrants under any plan or agreement approved by the Corporation prior to June 1, 2005 (including without limitation, pursuant to the Agreement and Plan of Merger and Reorganization, dated as of April 18, 2005 and as thereafter amended, among the Corporation, Birks Merger Corporation and Mayor’s Jewelers, Inc.); or
 
        (B) Class A Voting Shares upon the exercise of an option or warrant issued or to be issued under any plan or agreement approved by the Corporation prior to June 1, 2005; or
 
        (C) Class A Voting Shares upon the conversion of Class B Multiple Voting Shares; or
 
        (D) Class A Voting Shares upon the conversion, exercise or exchange of any security, obligation or other instrument of the Corporation for Class A Voting Shares if the issuance of such security, obligation or other instrument of the Corporation was previously approved pursuant to this paragraph 3.I.(i).
II. The Class B Multiple Voting Shares shall have attached thereto the following rights, privileges, restrictions and conditions:
      (a)  Voting . Each Class B Multiple Voting Share shall entitle the holder thereof to ten (10) votes at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).
      (b)  Ranking on Liquidation . In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class B Multiple Voting Shares or the Class A Voting Shares, the holders of the Class B Multiple Voting Shares and the holders of the Class A Voting Shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class B Multiple Voting Shares and the holders of the Class A Voting Shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.
      (c)  Dividends and Distributions . In addition to any dividend or distribution declared by the directors in respect of Class B Multiple Voting Shares, holders of Class B Multiple Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares. Dividends and distributions on Class B Multiple Voting Shares shall be payable on the dated fixed for payment of the dividend or distribution in respect of Class B Multiple Voting Shares or, if applicable, on the date fixed for payment of a dividend or distribution in respect of Class A Voting Shares

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      (d)  Conversion by Holder into Class A Voting Shares . Each Class B Multiple Voting Share may at any time and from time to time, at the option of the holder, be converted into one (1) fully paid and non-assessable Class A Voting Share. Such conversion right shall be exercised as follows:
        (i) the holder of Class B Multiple Voting Shares shall send to the transfer agent of the Corporation a written notice, accompanied by a certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right. Such notice shall be signed by the holder of the Class B Multiple Voting Shares in respect of which such right is being exercised, or by the duly authorized representative thereof, and shall specify the number of Class B Multiple Voting Shares which such holder desires to have converted. The holder shall also pay any governmental or other tax, if any, imposed in respect of such conversion. The conversion of the Class B Multiple Voting Shares into Class A Voting Shares shall take effect upon receipt by the transfer agent of the Corporation of the conversion notice accompanied by the certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right.
 
        (ii) upon receipt of such notice and certificate or certificates by the transfer agent of the Corporation, the Corporation shall, effective as of the date of such receipt, issue or cause to be issued a certificate or certificates representing Class A Voting Shares into which Class B Multiple Voting Shares are being converted. If less than all of the Class B Multiple Voting Shares represented by any certificate are to be converted, the holder shall be entitled to receive a new certificate representing the Class B Multiple Voting Shares represented by the original certificate which are not to be converted.
      (e)  Subdivision, Consolidation, Reclassification or other Change . No subdivision, consolidation or reclassification of, or other change to, the Class B Multiple Voting Shares shall be carried out unless, at the same time, the Class A Voting Shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.
      (f)  Equal Status . Except as otherwise expressly provided in these Articles, Class B Multiple Voting Shares and Class A Voting Shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.
      (g)  Approval of Issuance . For so long as the outstanding Class B Multiple Voting Shares represent a majority of the total voting rights attached to the Common Shares, the Corporation shall not issue any Class B Multiple Voting Shares, or any security convertible into or exercisable or exchangeable for Class B Multiple Voting Shares, unless such issuance has been approved by (i) a majority of the votes cast at a meeting of the holders of Class B Multiple Voting Shares or (ii) unanimous written consent of the holders of Class B Multiple Voting Shares; provided, however, such approval shall not be required for the issuance of Class B Multiple Voting Shares upon the conversion, exercise or exchange of any security of the Corporation for Class B Multiple Voting Shares if the issuance of such security of the Corporation was previously approved pursuant to this paragraph 3.II.(g).
III. The Preferred Shares shall have attached thereto, as a class, the following rights, privileges, restrictions and conditions:
      (a)  Issuance of Preferred Shares, in Series . The directors of the Corporation may, at any time and from time to time, issue Preferred Shares in one (1) or more series, each series to consist of such number of Preferred Shares as may, before issuance thereof, be determined by the directors.
      (b)  Determination of Rights, Privileges, Restrictions, Conditions and Limitations attaching to Series of Preferred Shares . The directors of the Corporation may, subject to the following, from time to time fix, before issuance, the designation, rights, privileges, restrictions, conditions and limitations to attach to the Preferred Shares of each series including, without limiting the generality of the foregoing,
        (i) the rate, amount or method of calculation of preferential dividends of the Preferred Shares of such series, if any, whether cumulative or non-cumulative or partially cumulative, and whether such rate, amount or method of calculation shall be subject to change or adjustment in the future, the currency or currencies of payment, the date or dates and place or places of payment thereof and the date or dates from which such preferential dividends shall accrue; provided, that, the dividends payable with respect to

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  any series of Preferred Shares, whether cumulative or non-cumulative or partially cumulative, shall not exceed five (5) percent of the liquidation preference of such series of Preferred Shares;
 
        (ii) the redemption price and terms and conditions of redemption, if any, of the Preferred Shares of such series; provided, that, without the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called, the redemption price shall not exceed the liquidation preference of such shares;
 
        (iii) the rights of retraction, if any, vested in the holders of Preferred Shares of such series, and the prices and the other terms and conditions of any rights of retraction, and whether any additional rights of retraction may be vested in such holders in the future; provided, that, without the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called, the retraction price shall not exceed the liquidation preference of such shares;
 
        (iv) the voting rights, if any, of the Preferred Shares of such series; provided, that, the approval by a majority of the votes cast at a meeting of shareholders of the Corporation duly called shall be required for the issuance of any series of Preferred Shares with voting rights;
 
        (v) the conversion rights and terms and conditions of conversion, if any, of the Preferred Shares of such series; provided, that, the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called shall be required for the issuance of any series of Preferred Shares which are convertible into securities with voting rights;
 
        (vi) any sinking fund, purchase fund or other provisions attaching to the Preferred Shares of such series; and
 
        (vii) any other relative rights, preferences and limitations of the Preferred Shares of such series,

  the whole subject to the issuance of a certificate of amendment in respect of articles of amendment in the prescribed form to designate a series of Preferred Shares.
      (c)  Cumulative Dividends or Return of Capital not Paid in Full . Pursuant to section 27(2) of the Act, when any cumulative dividends or amounts payable on a return of capital in respect of a series of Preferred Shares are not paid in full, the Preferred Shares of all series shall participate ratably in respect of such dividends including accumulations, if any, in accordance with the sums which would be payable on the Preferred Shares if all such dividends were declared and paid in full, and on any return of capital in accordance with the sums which would be payable on such return of capital if all sums so payable were paid in full.
      (d)  Payment of Dividends and Other Preferences . The Preferred Shares shall be entitled to preference over the Class A Voting Shares, the Class B Multiple Voting Shares and any other shares of the Corporation ranking junior to the Preferred Shares with respect to the payment of dividends, and may also be given such other preferences over the Class A Voting Shares, the Class B Multiple Voting Shares and any other shares of the Corporation ranking junior to the Preferred Shares, as may be fixed by the directors of the Corporation, as to the respective series authorized to be issued.
      (e)  Procedure for Payment of Dividends . No dividends shall at any time be declared or paid or set apart for payment on any shares of the Corporation ranking junior to the Preferred Shares, unless all dividends up to and including the dividends payable for the last completed period for which such dividends shall be payable on each series of Preferred Shares then issued and outstanding shall have been declared and paid or set apart for payment at the date of such declaration or payment or setting apart for payment on such shares of the Corporation ranking junior to the Preferred Shares, nor shall the Corporation call for redemption or redeem or purchase for cancellation or reduce or otherwise pay off any of the Preferred Shares (less than the total amount then outstanding) or any shares of the Corporation ranking junior to the Preferred Shares, unless all dividends up to and including the dividend payable for the last completed period for which such dividends shall be payable on each series of the Preferred Shares then issued and outstanding shall have been declared and paid or set apart for payment at the date of such call for redemption, purchase, reduction or other payment.

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      (f)  Ranking for Payment of Dividends and Liquidation, Dissolution or Winding-up . The Preferred Shares of each series shall rank on a parity with the Preferred Shares of every other series with respect to priority in payment of dividends and in the distribution of assets in the event of liquidation, dissolution or winding-up of the Corporation whether voluntary of involuntary.
      (g)  Liquidation, Dissolution or Winding-up . In the event of the liquidation, dissolution or winding-up of the Corporation or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, the holders of the Preferred Shares shall, before any amount shall be paid to or any property or assets of the Corporation distributed among the holders of the Class A Voting Shares, the Class B Multiple Voting Shares or any other shares of the Corporation ranking junior to the Preferred Shares, be entitled to receive:
        (i) an amount equal to the consideration received by the Corporation upon the issuance of such shares together with, in the case of cumulative Preferred Shares, all unpaid cumulative dividends (which for such purpose shall be calculated as if such cumulative dividends were accruing from day to day for the period from the expiration of the last period for which cumulative dividends have been paid-up to and including the date of distribution) and, in the case of non-cumulative Preferred Shares, all declared and unpaid non-cumulative dividends; and
 
        (ii) if such liquidation, dissolution, winding-up or distribution shall be voluntary, an additional amount equal to the premium, if any, which would have been payable on the redemption of the said Preferred Shares respectively if they had been called for redemption by the Corporation on the date of distribution and, if said Preferred Shares could not be redeemed on such date, then an additional amount equal to the greatest premium, if any, which would have been payable on the redemption of said Preferred Shares respectively.
      (h)  Purchase by the Corporation . The Preferred Shares of any series may be purchased for cancellation or made subject to redemption by the Corporation at such times and at such prices and upon such other terms and conditions as may be specified in the rights, privileges, restrictions and conditions attaching to the Preferred Shares of such series as set forth in the articles of amendment relating to such series.
      (i)  Amendments . The provisions of this section III may be deleted or varied in whole or in part by a certificate of amendment, but only with the prior approval of the holders of the Preferred Shares, given as hereinafter specified, in addition to any other approval required by the Act (or any other statutory provision of the like or similar effect, from time to time in force). The approval of the holders of the Preferred Shares with respect to any and all matters hereinbefore referred to, may be given by at least two-thirds ( 2 / 3 ) of the votes cast at a meeting of the holders of the Preferred Shares duly called for that purpose and held upon at least twenty-one (21) days notice at which the holders of a majority of the outstanding Preferred Shares are present or represented by proxy. If at any such meeting the holders of a majority of the outstanding Preferred Shares are not present or represented by proxy within thirty (30) minutes after the time appointed for such meeting, then the meeting shall be adjourned to such date being not less than thirty (30) days later and to such time and place as may be determined by the chairman of the meeting and not less than twenty-one (21) days notice shall be given of such adjourned meeting but it shall not be necessary in such notice to specify the purpose for which the meeting was originally called. At such adjourned meeting the holders of Preferred Shares, present or represented by proxy, may transact the business for which the meeting was originally called and a resolution passed thereat by not less than two-thirds ( 2 / 3 ) of the votes cast at such adjourned meeting, shall constitute the authorization of the holders of the Preferred Shares referred to above. The formalities to be observed in respect of the giving of notice of any such meeting or adjourned meeting and the conduct thereof shall be those from time to time prescribed by the by-laws of the Corporation with respect to meetings of shareholders. On every poll taken at every such meeting or adjourned meeting, every holder of Preferred Shares shall be entitled to one (1) vote in respect of each Preferred Share held.

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APPENDIX B
Opinion of Houlihan Lokey Howard & Zukin

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April 18, 2005
Mayor’s Jewelers, Inc.
14051 N.W. 14 th  Street
Suite 200
Sunrise, FL 33323
Attention: Special Committee of the Board of Directors/ Board of Directors
Ladies and Gentlemen:
      We understand that Mayor’s Jewelers, Inc. (“Mayor’s” or the “Company”) is considering a business combination transaction (the “Transaction”) with the Company’s majority stockholder, Henry Birks & Sons Inc., a corporation organized under the laws of Canada (“Birks”), pursuant to which (i) each outstanding share of Mayor’s common stock not owned by Birks will be converted into 0.08695 Class A voting shares of Birks (the “Exchange Ratio”) and (ii) the Company would become a wholly-owned subsidiary of Birks. It is our further understanding that, although Birks is currently a private company, in connection with the Transaction, Birks will seek to list its common shares on the American Stock Exchange.
      You have requested our opinion (the “Opinion”) as to the matters set forth below. The Opinion does not address the Company’s underlying business decision to effect the Transaction. We have not been requested to, and did not, solicit third party indications of interest in acquiring all or any part of the Company, nor did we advise you with respect to alternatives to it.
      In connection with this Opinion, we have made such reviews, analyses and inquiries as we have deemed necessary and appropriate under the circumstances. Among other things, we have:
        1. Reviewed the Company’s annual reports on Form 10-K for the fiscal years ended March 30, 2002, March 29, 2003 and March 27, 2004, as well as the Form 10-K/ A for the fiscal year ended March 27, 2004; the internally prepared monthly financial statements for (i) April through March of 2002 and 2003, (ii) March through December of 2004, and (iii) January and February 2005; and quarterly reports on Form 10-Q for the quarter and nine months ended December 25, 2004, which the Company’s management has identified as being the most current financial statements available;
 
        2. Reviewed Birks’ audited financial statements for the fiscal years ending March 2002, 2003 and 2004 and internally prepared financial statements for (i) the fiscal years ending March 2002, 2003 and 2004, (ii) the period from March through December 2004 and (iii) January and February 2005;
 
        3. Reviewed monthly CFO reports from both Birks and the Company from the period April 2002 through February 2005;
 
        4. Reviewed the Company’s and Birks’ financial projections for the fiscal year ending March 2005, as well as summary projections for the fiscal years ending March 2006 and 2007;
 
        5. Reviewed the combined pro forma projected financial statements for Birks giving effect to the Transaction;
 
        6. Reviewed the Fiscal Year 2004-2006 Strategic Plan documents for each of the Company and Birks;
 
        7. Reviewed copies of the Agreement and Plan of Merger and Reorganization draft dated April 14, 2005;
 
        8. Reviewed the proposed post-Transaction Charter and By-Laws of Birks;
New York  • 245 Park Avenue, 20th Floor • New York, New York 10167 • tel.212.497.4100 • fax.212.661.3070
Los Angeles Chicago San Francisco Washington, D.C. Minneapolis Dallas Atlanta London
Broker/dealer services through Houlihan Lokey Howard & Zukin Capital.   Investment advisory services through Houlihan Lokey Howard & Zukin Financial advisors.

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        9. Reviewed the Form S-4 draft as of April 6, 2005 to be filed with Securities and Exchange Commission;
 
        10. Met with certain members of the senior management of the Company and Birks to discuss the respective operations, financial condition, future prospects and projected operations and performance of Birks and the Company, and met with representatives of Birks’ commercial bankers to discuss certain matters;
 
        11. Visited certain facilities and business offices of the Company and Birks;
 
        12. Reviewed the historical market prices and trading volume for the Company’s publicly traded securities;
 
        13. Reviewed certain other publicly available financial data for certain companies that we deem comparable to the Company, and publicly available prices and premiums paid in other transactions that we considered similar to the Transaction; and
 
        14. Conducted such other studies, analyses and inquiries, as we have deemed appropriate.
      We have relied upon and assumed, without independent verification, that the financial forecasts and projections provided to us have been reasonably prepared and reflect the best currently available estimates of the future financial results and condition of the Company and Birks, and that there have been no material changes in the respective assets, financial condition, business or prospects of the Company or Birks since the date of the most recent financial statements made available to us.
      We have not independently verified the accuracy and completeness of the information supplied to us with respect to the Company and Birks and do not assume any responsibility with respect to it. We have not made any independent appraisal of any of the properties or assets of the Company or Birks. Our opinion is necessarily based on business, economic, market and other conditions as they exist and can be evaluated by us at the date of this letter.
      Based upon the foregoing, and in reliance thereon, it is our opinion that the Exchange Ratio is fair, from a financial point of view, to the stockholders of the Company (other than Birks and its affiliates and associates).
  HOULIHAN LOKEY HOWARD & ZUKIN
FINANCIAL ADVISORS, INC.

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Who Can Help Answer Your Questions
      If you have more questions about the merger or if you would like copies of any documents or information referred to in the accompanying proxy statement/ prospectus that is not included in or delivered with this document, you may write or call the following persons.
Mayor’s Jewelers, Inc.
14051 N.W. 14 th   Street
Sunrise, Florida 33323
(954) 846-2701
Attention: Marc Weinstein
Senior Vice President, Chief Administrative Officer and Secretary
or
Georgeson Shareholder Communications Inc.
17 State St. 28 th Floor
New York, New York 10004
(212) 404-9800
Attention: James Gill
      To ensure timely delivery prior to the Mayor’s special and annual meeting, any request for documents should be received by [                    ], 2005.
      Until [                    ], 2005, all dealers that effect transactions in Birks Class A voting shares, whether or not participating in the offering of Birks Class A voting shares pursuant to the merger, may be required to deliver a proxy statement/ prospectus.


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PART II
INFORMATION NOT REQUIRED IN PROSPECTUS
ITEM 20. Indemnification of Officers and Directors
      Under the Canada Business Corporations Act (the “CBCA”), a corporation may indemnify a present or former director or officer of such corporation or another individual who acts or acted at the corporation’s request as a director or officer, or an individual acting in a similar capacity, of another entity, against all costs, charges and expenses, including an amount paid to settle an action or satisfy a judgment, reasonably incurred by the individual in respect of any civil, criminal, administrative, investigative or other proceeding in which the individual is involved because of that association with the corporation or other entity. The corporation may advance moneys to the director, officer or other individual for the costs, charges and expenses of any such proceeding. The corporation may not indemnify an individual unless the individual acted honestly and in good faith with a view to the best interests of the corporation, or, as the case may be, to the best interests of the other entity for which the individual acted as director or officer or in a similar capacity at the corporation’s request and, in the case of a criminal or administrative action or proceeding that is enforced by a monetary penalty, the individual had reasonable grounds for believing that the individual’s conduct was lawful. The individual shall repay any moneys advanced to him or her if he or she does not fulfill the above conditions. Such indemnification and advances may be made in connection with a derivative action only with court approval. Such individual is entitled to indemnification or advances from the corporation as a matter of right in respect of all costs, charges and expenses reasonably incurred by him in connection with the defence of any civil, criminal, administrative, investigative or other proceeding to which he is subject by reason of being or having been a director or officer of the corporation or another entity as described above if the individual was not judged by the court or other competent authority to have committed any fault or omitted to do anything that the individual ought to have done and if the individual fulfils the conditions set forth above.
      The by-laws of Henry Birks & Sons Inc. (the “Registrant”) provide that, subject to the CBCA, the Registrant shall indemnify a director or officer of the Registrant, a former director or officer of the Registrant, or another individual who acts or acted at the Registrant’s request as a director or officer, or an individual acting in a similar capacity, of another entity against all costs, charges and expenses, including an amount paid to settle an action or satisfy a judgment, reasonably incurred by the individual in respect of any civil, criminal, administrative, investigative or other proceeding in which the individual is involved because of that association with the Registrant or other entity if: (a) the individual acted honestly and in good faith with a view to the best interests of the Registrant or, as the case may be, to the best interests of the other entity for with the individual acted as a director or officer or in a similar capacity at the Registrant’s request; and (b) in the case of a criminal or administrative action or proceeding that is enforced by a monetary penalty, the individual had reasonable grounds for believing that his or her conduct was lawful. The Registrant shall advance the necessary moneys to a director, officer or other individual for the costs, charges and expenses of a proceeding referred to previously. The individual shall repay the moneys if the individual does not fulfill the previously named conditions. The Registrant shall also indemnify such person in such other circumstances as the CBCA permits or requires.
      The Registrant maintains directors’ and officers’ liability insurance which insures the directors and officers of the Registrant and its subsidiaries against certain losses resulting from any wrongful act committed in their official capacities for which they become obligated to pay to the extent permitted by applicable law.
      Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling the Registrant pursuant to the foregoing provisions, the Registrant has been informed that, in the opinion of the U.S. Securities and Exchange Commission, such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.
      The exhibits listed in the exhibits index, appearing elsewhere in this registration statement, have been filed as part of this registration statement.

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ITEM 21. Exhibits and Financial Statement Schedules
      (a) The following documents are exhibits to the registration statement.
         
Exhibit    
Number   Description of Document
     
  2 .1*   Agreement and Plan of Merger and Reorganization, dated as of April 18, 2005, as amended as of July 27, 2005, among Henry Birks & Sons Inc., Mayor’s Jewelers, Inc. and Birks Merger Corporation, a wholly-owned subsidiary of Henry Birks & Sons Inc. (attached as Appendix A to the proxy statement/ prospectus which is part of this Registration Statement).
 
  3 .1*   Articles of Amalgamation of Henry Birks & Sons Inc.
 
  3 .2*   Form of Articles of Amalgamation, as amended, of Henry Birks & Sons Inc. to be in effect upon consummation of the merger.
 
  3 .3*   By-laws of Henry Birks & Sons Inc.
 
  3 .4*   Form of By-laws of Henry Birks & Sons Inc., as amended, to be in effect upon consummation of the merger.
 
  4 .1*   Form of Birks Class A voting share certificate.
 
  5 .1**   Opinion of Stikeman Elliott LLP as to the legality of the securities being registered.
 
  8 .1**   Opinion of Holland & Knight LLP as to certain U.S. federal income tax matters.
 
  9 .1*   Shareholders’ Agreement among Management Investors, Henry Birks & Sons Holdings Inc. and Birks, dated August 31, 1998, as amended as of April 5, 2002.
 
  9 .2*   Shareholders’ Agreement among Prime Investments SA, Henry Birks & Sons Holdings Inc., Marco Pasteris and Birks, dated as of August 15, 2002.
 
  10 .1   Revolving Credit, Tranche B Loan and Security Agreement by and among Fleet Retail Finance Inc., GMAC Business Credit, LLC, Back Bay Capital Funding LLC and Mayor’s, dated as of August 20, 2002. Incorporated by reference from Mayor’s Form 8-K, dated as of August 20, 2002.
 
  10 .2   First Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of February 20, 2004, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 10-Q filed on January 7, 2005.
 
  10 .3   Second Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of November 21, 2003, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 10-Q filed on February 10, 2004.
 
  10 .4   Third Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of February 20, 2004, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on March 4, 2004.
 
  10 .5   Fourth Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of September 7, 2004, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on September 13, 2004.
 
  10 .6   Fifth Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of March 4, 2005, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on March 8, 2005.
 
  10 .7   Sixth Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of March 4, 2005, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on May 5, 2005.
 
  10 .8   Exchange Agreement, dated as of February 20, 2004, between Mayor’s and Birks. Incorporated by reference from Mayor’s Form 8-K filed on March 4, 2004.
 
  10 .9   Management Consulting Services Agreement between Mayor’s and Regaluxe dated as of April 22, 2004. Incorporated by reference from Mayor’s Form 8-K filed on April 29, 2004.

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Exhibit    
Number   Description of Document
     
 
  10 .10*   Accounts Receivable Management, Loan and Security Agreement among GMAC Commercial Finance Corporation Canada, Birks and Henry Birks & Sons U.S., Inc., dated as of October 15, 1996, amended and restated as of November 19, 2004.
 
  10 .11*   Option Agreement between Birks, Henry Birks & Sons Holdings Inc. and GMAC Commercial Finance Corporation, dated as of March 15, 2005.
 
  10 .12*   Loan Agreement between Birks and Regaluxe, dated as of February 16, 2004, and as amended as of February 23, 2005.
 
  10 .13*   Loan Agreement between Birks and la Financière du Québec, dated as of November 27, 2002.
 
  10 .14*   Expense Reimbursement Agreement between Birks and Iniziativa SA, dated as of April 1, 2003.
 
  10 .15*   Form of Directors and Officers Indemnity Agreement.
 
  10 .16*   Employee Stock Option Agreement dated as of May 1, 1997, amended as of June 20, 2000.
 
  10 .17*   Employment Agreement between Thomas A. Andruskevich and Birks, dated as of September 27, 2004.
 
  10 .18*   Lease Agreement between Birks and Anglo Canadian Investments SA, dated as of December 12, 2000.
 
  10 .19*   Diamond Supply Agreement between Prime Investments SA and Birks, dated as of August 15, 2002.
 
  10 .20*   Conditional Sale Agreement between Rosy Blue N.V. and Birks, dated as of August 15, 2002.
 
  10 .21*   Conditional Sale Agreement between Rosy Blue Inc. and Birks, dated as of August 15, 2002.
 
  10 .22*   Conditional Sale Agreement between Rosy Blue Sales Ltd. and Birks, dated as of August 15, 2002.
 
  10 .23*   Conditional Sale Agreement between Rosy Blue Hong Kong Ltd. and Birks, dated as of August 15, 2002.
 
  10 .24*   Conditional Sale Agreement between Rosy Blue Finance S.A. and Birks, dated as of August 15, 2002.
 
  10 .25*   Registration Rights Agreement between Birks and Prime Investments SA, dated as of February 4, 2005.
 
  10 .26*   Secured convertible note between Prime Investments SA and Birks, dated as of September 30, 2002, as amended as of March 14, 2005.
 
  10 .27*   Offre de Garantie de Prêts between Garantie Québec and Birks, dated as of December 15, 1999 and April 9, 2001.
 
  10 .28*   Employment Agreement between Michael Rabinovitch and Mayor’s, dated as of August 1, 2005.
 
  10 .29   Amended Employment Agreement between Thomas A. Andruskevich and Mayor’s, dated as of June 24, 2004. Incorporated by reference from Mayor’s Form 10-K filed on June 25, 2004.
 
  13 .1   Mayor’s Annual Report on Form 10-K for the year ended March 26, 2005, filed on June 24, 2005.
 
  21 .1*   Subsidiaries of Henry Birks & Sons Inc.
 
  23 .1*   Consent of KPMG LLP.
 
  23 .2*   Consent of KPMG LLP.
 
  23 .3*   Consent of Deloitte & Touche LLP.
 
  23 .4**   Consent of Stikeman Elliott LLP (included in Exhibit 5.1).
 
  23 .5**   Consent of Holland & Knight LLP.
 
  23 .6*   Consent of Houlihan Lokey Howard & Zukin.
 
  24 .1*   Powers of Attorney (included on the signature page of this Registration Statement).
 
  99 .1*   Form of proxy card for the special and annual meeting of stockholders of Mayor’s Jewelers, Inc.
 
  99 .2*   Form of Letter to the stockholders of Mayor’s Jewelers, Inc. (included in the proxy statement/ prospectus which is part of this Registration Statement).
 
  99 .3*   Form of Notice of Special and Annual Meeting of stockholders of Mayor’s Jewelers, Inc. (included in the proxy statement/ prospectus which is part of this Registration Statement).
 
  99 .4*   Opinion of Houlihan Lokey Howard & Zukin (attached as Appendix B to the proxy statement/ prospectus which is part of this Registration Statement).
 
* Filed herewith.
**  To be filed by amendment.

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      (b) Financial statement schedules are omitted because they are not applicable or the required information is shown in the consolidated financial statements of Henry Birks & Sons Inc. and the notes thereto.
      (c) The opinion of Houlihan Lokey Howard & Zukin is incorporated as Appendix B to the proxy statement/ prospectus which is part of this Registration Statement.
ITEM 22. Undertakings
      The undersigned registrant hereby undertakes:
        (1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:
        (i) To include any prospectus required by section 10(a)(3) of the Securities Act of 1933;
 
        (ii) To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement;
 
        (iii) To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;
        (2) That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
 
        (3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.
 
        (4) To file a post-effective amendment to the registration statement to include any financial statements required by Item 8.A. of Form 20-F at the start of any delayed offering or throughout a continuous offering. Financial statements and information otherwise required by Section 10(a)(3) of the Act need not be furnished, provided that the registrant includes in the prospectus, by means of a post-effective amendment, financial statements required pursuant to this paragraph (a)(4) and other information necessary to ensure that all other information in the prospectus is at least as current as the date of those financial statements.
      The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act of 1933, each filing of the registrant’s annual report pursuant to section 13(a) or section 15(d) of the Securities Exchange Act of 1934 (and, where applicable, each filing of an employee benefit plan’s annual report pursuant to section 15(d) of the Securities Exchange Act of 1934) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
      The undersigned registrant hereby undertakes as follows: that prior to any public reoffering of the securities registered hereunder through use of a prospectus which is a part of this registration statement, by any person or party who is deemed to be an underwriter within the meaning of Rule 145(c), the issuer undertakes that such reoffering prospectus will contain the information called for by the applicable

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registration form with respect to reofferings by persons who may be deemed underwriters, in addition to the information called for by the other Items of the applicable form.
      The registrant undertakes that every prospectus (i) that is filed pursuant to the paragraph (1) immediately preceding, or (ii) that purports to meet the requirements of section 10(a)(3) of the Securities Act of 1933 and is used in connection with an offering of securities subject to Rule 415, will be filed as part of an amendment to the registration statement and will not be used until such amendment is effective, and that, for purposes of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
      Insofar as indemnification for liabilities under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act of 1933 and will be governed by the final adjudication of such issue.
      The undersigned registrant hereby undertakes: (i) to respond to requests for information that is incorporated by reference into the proxy statement/ prospectus pursuant to Item 4, 10(b), 11, or 13 of this form, within one business day of receipt of such request, and to send the incorporated documents by first class mail or other equally prompt means; and (ii) to arrange or provide for a facility in the U.S. for the purpose of responding to such requests. The undertaking in subparagraph (i) above includes information contained in documents filed subsequent to the effective date of the registration statement through the date of responding to the request.
      The undersigned registrant hereby undertakes to supply by means of a post-effective amendment all information concerning a transaction, and the company being acquired involved therein, that was not the subject of and included in the registration statement when it became effective.

II-5


Table of Contents

SIGNATURES
      Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Montreal, Province of Quebec, Canada, on July 27, 2005.
  HENRY BIRKS & SONS INC.
  (Registrant)
  By:  /s/ Thomas A. Andruskevich
 
 
  Name:  Thomas A. Andruskevich
  Title: President, Chief Executive Officer and Director
      KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Thomas A. Andruskevich and Sabine Bruckert, and each of them, as his or her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities (until revoked in writing), to sign any and all amendments, including post-effective amendments, and supplements to this registration statement, and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorney-in-fact and agent full power and authority to do and perform each and every act and thing requisite and necessary to be done, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorney-in-fact and agent or his or her substitute may lawfully do or cause to be done by virtue hereof.
      Pursuant to the requirements of the Securities Act of 1933, this registration statement has been signed by the following persons in the capacities and on the dates indicated.
             
 
/s/ Thomas A. Andruskevich
 
Thomas A. Andruskevich
  President, Chief Executive Officer
and Director
  July 27, 2005
 
/s/ Lawrence Litowitz
 
Lawrence Litowitz
  Interim Chief Financial Officer and
Principal Accounting Officer
  July 27, 2005
 
/s/ Lorenzo Rossi di Montelera
 
Lorenzo Rossi di Montelera
  Director   July 27, 2005
 
/s/ Shirley A. Dawe
 
Shirley A. Dawe
  Director   July 27, 2005
 
/s/ Margherita Oberti
 
Margherita Oberti
  Director   July 27, 2005
 
/s/ Peter R. O’Brien
 
Peter R. O’Brien
  Director   July 27, 2005
 
/s/ Filippo Recami
 
Filippo Recami
  Director   July 27, 2005

II-6


Table of Contents

AUTHORIZED REPRESENTATIVE
      Pursuant to the requirements of Section 6(a) of the Securities Act of 1933, the Authorized Representative has signed this Registration Statement, solely in its capacity as the duly authorized representative of Henry Birks & Sons US Inc. on July 27, 2005.
  HENRY BIRKS & SONS US INC.
  By:  /s/ Thomas A. Andruskevich
 
 
  Name:         Thomas A. Andruskevich
  Title: President, Chief Executive Officer and Director

II-7


Table of Contents

EXHIBIT INDEX
         
Exhibit    
Number   Description of Document
     
  2 .1*   Agreement and Plan of Merger and Reorganization, dated as of April 18, 2005, as amended as of July 27, 2005, among Henry Birks & Sons Inc., Mayor’s Jewelers, Inc. and Birks Merger Corporation, a wholly-owned subsidiary of Henry Birks & Sons Inc. (attached as Appendix A to the proxy statement/prospectus which is part of this Registration Statement).
 
  3 .1*   Articles of Amalgamation of Henry Birks & Sons Inc.
 
  3 .2*   Form of Articles of Amalgamation, as amended, of Henry Birks & Sons Inc. to be in effect upon consummation of the merger.
 
  3 .3*   By-laws of Henry Birks & Sons Inc.
 
  3 .4*   Form of By-laws of Henry Birks & Sons Inc., as amended, to be in effect upon consummation of the merger.
 
  4 .1*   Form of Birks Class A voting share certificate.
 
  5 .1**   Opinion of Stikeman Elliott LLP as to the legality of the securities being registered.
 
  8 .1**   Opinion of Holland & Knight LLP as to certain U.S. federal income tax matters.
 
  9 .1*   Shareholders’ Agreement among Management Investors, Henry Birks & Sons Holdings Inc. and Birks, dated as of August 31, 1998, as amended as of April 5, 2002.
 
  9 .2*   Shareholders’ Agreement among Prime Investments SA, Henry Birks & Sons Holdings Inc., Marco Pasteris and Birks, dated as of August 15, 2002.
 
  10 .1   Revolving Credit, Tranche B Loan and Security Agreement by and among Fleet Retail Finance Inc., GMAC Business Credit, LLC, Back Bay Capital Funding LLC and Mayor’s dated as of August 20, 2002. Incorporated by reference from Mayor’s Form 8-K dated as of August 20, 2002.
 
  10 .2   First Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of February 20, 2004, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 10-Q filed on January 7, 2005.
 
  10 .3   Second Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of November 21, 2003, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 10-Q filed on February 10, 2004.
 
  10 .4   Third Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of February 20, 2004, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on March 4, 2004.
 
  10 .5   Fourth Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of September 7, 2004, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on September 13, 2004.
 
  10 .6   Fifth Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of March 4, 2005, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on March 8, 2005.
 
  10 .7   Sixth Amendment to Revolving Credit, Tranche B Loan and Security Agreement, Limited Waiver and Consent, dated as of March 4, 2005, by and among Fleet Retail Group, Inc., GMAC Commercial Finance, LLC, Back Bay Capital Funding LLC, and the domestic subsidiaries of Mayor’s and Mayor’s. Incorporated by reference from Mayor’s Form 8-K filed on May 5, 2005.
 
  10 .8   Exchange Agreement, dated as of February 20, 2004, between Mayor’s and Birks. Incorporated by reference from Mayor’s Form 8-K filed on March 4, 2004.
 
  10 .9   Management Consulting Services Agreement between Mayor’s and Regaluxe, dated as of April 22, 2004. Incorporated by reference from Mayor’s Form 8-K filed on April 29, 2004.
 
  10 .10*   Accounts Receivable Management, Loan and Security Agreement among GMAC Commercial Finance Corporation Canada, Birks and Henry Birks & Sons U.S., Inc., dated as of October 15, 1996, amended and restated as of November 19, 2004.


Table of Contents

         
Exhibit    
Number   Description of Document
     
 
  10 .11*   Option Agreement between Birks, Henry Birks & Sons Holdings Inc. and GMAC Commercial Finance Corporation, dated as of March 15, 2005.
 
  10 .12*   Loan Agreement between Birks and Regaluxe dated as of February 16, 2004, and as amended as of February 23, 2005.
 
  10 .13*   Loan Agreement between Birks and la Financière du Québec, dated as of November 27, 2002.
 
  10 .14*   Expense Reimbursement Agreement between Birks and Iniziativa SA, dated as of April 1, 2003.
 
  10 .15*   Form of Directors and Officers Indemnity Agreement.
 
  10 .16*   Employee Stock Option Agreement, dated as of May 1, 1997, amended as of June 20, 2000.
 
  10 .17*   Employment Agreement between Thomas A. Andruskevich and Birks, dated as of September 27, 2004.
 
  10 .18*   Lease Agreement between Birks and Anglo Canadian Investments SA, dated as of December 12, 2000.
 
  10 .19*   Diamond Supply Agreement between Prime Investments SA and Birks, dated as of August 15, 2002.
 
  10 .20*   Conditional Sale Agreement between Rosy Blue N.V. and Birks, dated as of August 15, 2002.
 
  10 .21*   Conditional Sale Agreement between Rosy Blue Inc. and Birks, dated as of August 15, 2002.
 
  10 .22*   Conditional Sale Agreement between Rosy Blue Sales Ltd. and Birks, dated as of August 15, 2002.
 
  10 .23*   Conditional Sale Agreement between Rosy Blue Hong Kong Ltd. and Birks, dated as of August 15, 2002.
 
  10 .24*   Conditional Sale Agreement between Rosy Blue Finance S.A. and Birks, dated as of August 15, 2002.
 
  10 .25*   Registration Rights Agreement between Birks and Prime Investments SA, dated as of February 4, 2005.
 
  10 .26*   Secured convertible note between Prime Investments SA and Birks, dated as of September 30, 2002, as amended as of March 14, 2005.
 
  10 .27*   Offre de Garantie de Prêts between Garantie Québec and Birks, dated as of December 15, 1999 and April 9, 2001.
 
  10 .28*   Employment Agreement between Michael Rabinovitch and Mayor’s, dated as of August 1, 2005.
 
  10 .29   Amended Employment Agreement between Thomas A. Andruskevich and Mayor’s, dated as of June 24, 2004. Incorporated by reference from Mayor’s Form 10-K filed on June 25, 2004.
 
  13 .1   Mayor’s Annual Report on Form 10-K for the year ended March 26, 2005, filed on June 24, 2005.
 
  21 .1*   Subsidiaries of Henry Birks & Sons Inc.
 
  23 .1*   Consent of KPMG LLP.
 
  23 .2*   Consent of KPMG LLP.
 
  23 .3*   Consent of Deloitte & Touche LLP.
 
  23 .4**   Consent of Stikeman Elliott LLP (included in Exhibit 5.1).
 
  23 .5**   Consent of Holland & Knight LLP (included in Exhibit 8.1).
 
  23 .6*   Consent of Houlihan Lokey Howard & Zukin.
 
  24 .1*   Powers of Attorney (included on the signature page of this Registration Statement).
 
  99 .1*   Form of proxy card for the special and annual meeting of stockholders of Mayor’s Jewelers, Inc.
 
  99 .2*   Form of Letter to the stockholders of Mayor’s Jewelers, Inc. (included in the proxy statement/ prospectus which is part of this Registration Statement).
 
  99 .3*   Form of Notice of Special and Annual Meeting of stockholders of Mayor’s Jewelers, Inc. (included in the proxy statement/ prospectus which is part of this Registration Statement).
 
  99 .4*   Opinion of Houlihan Lokey Howard & Zukin (attached as Appendix B to the proxy statement/ prospectus which is part of this Registration Statement).
 
* Filed herewith.
**  To be filed by amendment.

EXHIBIT 3.1

[FLAG SYMBOL LOGO] Industry Canada Industrie Canada

CERTIFICATE
OF AMALGAMATION

CANADA BUSINESS
CORPORATIONS ACT

HENRY BIRKS & SONS INC.
HENRY BIRKS ET FILS INC.
NAME OF CORPORATION-DENOMINATION DE LA SOCIETE

I hereby certify that the above-named corporation resulted from an amalgamation, under section 185 of the Canada Business Corporations Act, of the corporations set out in the attached articles of amalgamation.

/s/ Robert Lit
------------------------
DIRECTOR - DIRECTEUR

CERTIFICAT
DE FUSION

LOI CANADIENNE SUR
LES SOCIETES PAR ACTIONS

357267-6
CORPORATION NUMBER-NUMERO DE LA SOCIETE

Je certifie que la societe susmentionnee est issue d'une fusion, en vertu de l'article 185 de la Loi canadienne sur les societes par actions, des societes dont les denominations apparaissent dans les statuts de fusion ci-joints.

DECEMBER 26, 1998/LE 26 DECEMBER 1998

DATE OF AMALGAMATION - DATE DE FUSION

[CANADA FLAG SYMBOL LOGO]


CANADA BUSINESS
CORPORATIONS ACT
FORM 9
ARTICLES OF AMALGAMATION
(SECTION 185)

1 - NAME OF AMALGAMATED CORPORATION

HENRY BIRKS & SONS INC. / HENRY BIRKS ET FILS INC.

2 - THE PLACE IN CANADA WHERE THE REGISTERED OFFICE IS TO BE SITUATED

Urban Community of Montreal
Province of Quebec

3 - THE CLASSES AND ANY MAXIMUM NUMBER OF SHARES THAT THE CORPORATION IS AUTHORIZED TO ISSUE

Unlimited number of common shares; and Unlimited number of non-voting common shares.

I. The common shares shall have attached thereto the following rights, privileges, restriction and conditions:

(a) VOTING - Each common share shall entitle the holder thereof to one (1) vote at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Canada Business Corporations Act (hereinafter referred to as the "Act")).

(b) RANKING ON LIQUIDATION AND DIVIDENDS - In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the common shares or the non-voting shares, the holders of the common shares and the holders of the non-voting common shares shall be entitled to receive the remaining property of the Corporation, the holders of the common shares and the holders of the non-voting common shares shall rank equally with respect to the payment of dividends and distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.

II. The non-voting common shares shall have attached thereto the following rights, privileges, restrictions and conditions:

(a) VOTING - Subject to the provisions of the Act or as otherwise expressly provided herein, the holders of the non-voting common shares shall not be entitled to receive notice of, nor to attend or vote at meetings of the shareholders of the Corporation

(b) CONVERSION - Except as provided for herein below, the non-voting common shares shall not have any conversion rights attached thereto. In the event that the Corporation becomes a reporting issuer, as such term is defined in any securities legislation or securities regulation applicable to the Corporation, then each non-voting common share will become convertible at the option of the holder into one common share of the Corporation subject to any adjustment hereunder.

If the corporation shall declare a dividend or make a distribution on its outstanding common shares, in either case payable in common shares, other than pursuant to any dividend reinvestment and stock purchase plan, or shall divide its outstanding common shares into a greater number of shares, or shall consolidate its outstanding common


shares into a lesser number of shares (any such event being herein called a "common share reorganization"), the conversion basis then in effect shall be adjusted immediately after the effective date or record date at which the holders of common shares are determined for purposes of the common share reorganization by multiplying the conversion basis in effect immediately prior to such effective date or record date by a fraction, the numerator or which shall be the number of common shares outstanding immediately after giving effect to such common share reorganization and the denominator of which shall be the number of common shares outstanding on such effective date or record date before giving effect to such common share reorganization.

If and whenever at any time there is a capital reorganization of the Corporation not covered by the above sub-paragraph or a consolidation or merger or amalgamation of the Corporation with or into any other company or body corporate, including by way of a sale whereby all or substantially all of the Corporation's undertaking and assets would become the property of any other company or body corporate (any of which is herein called a "capital reorganization"), any holder of Non-Voting Common shares who has not exercised his right of conversion prior to the effective date of such capital reorganization shall be entitled to receive and shall accept, upon the exercise of such right at any time on the effective date or thereafter, in lieu of the number of common shares to which he was theretofore entitled upon conversion, the aggregate number of shares or other securities or property of the Corporation or of the company or body corporate resulting from or acquiring under the capital reorganization that such holder would have been entitled to receive as a result of such capital reorganization if, on the effective date thereof, he had been the registered holder of the number of common shares to which he was theretofore entitled upon conversion; provided that no such capital reorganization shall be carried into effect unless, in the opinion of the directors, all necessary steps shall have been taken to ensure that the holders of the Non-Voting Common shares shall thereafter be entitled to receive such number of shares or other securities or property of the Corporation or of the company or body corporate resulting from the consolidation, merger or amalgamation or to which such sale may be made, as the case may be, subject to adjustment thereafter in accordance with the provisions similar, as nearly as may be, to those contained in this paragraph.

(c) RANKING ON LIQUIDATION AND DIVIDENDS - In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the common shares or the non-voting shares, the holders of the common shares and the holders of the non-voting common shares shall be entitled to receive the remaining property of the Corporation, the holders of the common shares and the holders of the non-voting common shares shall rank equally with respect to the payment of dividends and distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.

4 - RESTRICTIONS, IF ANY, ON SHARE TRANSFERS

No share in the Share capital of the Corporation shall be transferred nor shall it be assigned without the approval of the directors certified by a resolution of the board of directors.

5 - NUMBER (OR MINIMUM AND MAXIMUM NUMBER) OF DIRECTORS

A minimum number of three (3) and a maximum number of fifteen (15).

6 - RESTRICTIONS, IF ANY, ON BUSINESS THE CORPORATION MAY CARRY ON

None.


7 OTHER PROVISIONS, IF ANY

(1) the number of the shareholders of the Corporation is limited to fifty (50) exclusive of present or former employees of the Corporation or of a subsidiary of the Corporation, two or more persons holding one or more shares jointly being counted as a single shareholder;

(2) any distribution of securities to the public or invitation to the public to subscribe for the Corporation's securities is prohibited; and

(3) the directors may appoint one or more directors, who shall hold office for a term expiring not later than the close of the next annual meeting of shareholders, but the total number of directors so appointed may not exceed one third of the number of directors elected at the previous annual meeting of shareholders.

8 - THE AMALGAMATION HAS BEEN APPROVED PURSUANT TO THAT SECTION OR SUBSECTION OF THE ACT WHICH IS INDICATED AS FOLLOWS:

___ 183

X 184(1)

___ 184(2)

9 - NAME OF THE AMALGAMATING CORPORATIONS

(a) Henry Birks & Sons Inc. - Henry Birks et Fils Inc.
(b) 3138712

CORPORATION NO.

      (a)   3332667
      (b)   3138712

Jan 21st, 1999                         Henry Birks & Sons Inc.
                                       Henry Birks et Fils Inc.

                                       /s/ Sabine Bruckert
                                       -----------------------------------------
                                       Name: Sabine Bruckert
                                       Title: Vice President and General Counsel

_______ , 1999                         3138712 Canada Inc.

                                       /s/ John T. Sullivan
                                       -----------------------------------------
                                       John T. Sullivan
                                       Director
_________________________________________________________
                           FOR DEPARTMENTAL USE ONLY

Corporation No.                  Filed
357267-6.                        JAN 27 1999


[FLAG SYMBOL LOGO] Industry Canada           Industrie Canada

CERTIFICATE                                        CERTIFICATE
OF AMENDMENT                                       DE MODIFICATION

CANADA BUSINESS                                    LOI CANADIENNE SUR
CORPORATIONS ACT                                   LES SOCIETES PAR ACTIONS

HENRY BIRKS & SONS INC.

HENRY BIRKS ET FILS INC.                                             357267-6
-----------------------------------------------      -----------------------------------------
 Name of corporation-Denomination de la societe      Corporation number-Numero de la societe
I hereby certify that the articles of the            Je certifie que les statuts de la societe
above-named corporation were amended.                susmentionnee ont ete modifies

a) under section 13 of the Canada               [ ]  a) en vertu de l'article 13 de la Loi
   Business Corporations Act in                         canadienne sur les societes par
   accordance with the attached notice;                 actions, conformement a l'avis ci-joint,

b) under section 27 of the Canada Business      [X]  b) en vertu de l'article 27 de la Loi
   Corporations Act as set out in the                   canadienne sur les societes par
   attached articles of amendment                       actions, tel qu'il est indique dans les
   designating a series of shares,                      clauses modificatrices ci-jointes
                                                        designant une serie d'actions,

c) under section 179 of the Canada Business     [ ]  c) en vertu de l'article 179 de la Loi
   Corporations Act as set out in the                   canadienne sur les societes par
   attached articles of amendment,                      actions, tel qu'il est indique dans les
                                                        clauses modificatrices ci-jointes;

d) under section 191 of the Canada Business     [ ]  d) en vertu de l'article 191 de la Loi
   Corporations Act as set out in the                   canadienne sur les societes par
   attached articles of reorganization,                 actions, tel qu'il est indique dans les
                                                        clauses de reorganisation ci-jointes,

/s/ Richard G. Shaw
-------------------
Director - Directeur                    AUGUST 19, 2002/LE 19 AOUT 2002
                                        Date of Amendment - Date de modification

[CANADA FLAG SYMBOL LOGO]


EXHIBIT A

CANADA BUSINESS
CORPORATIONS ACT
FORM 4
(SECTION 27 OR 177)

1. Name of the Corporation

HENRY BIRKS & SONS INC
HENRY BIRKS ET FILS INC.

2. Corporation No. 357267-6

3. The articles of the above-named Corporation are amended as follows:

Section 2 of the articles of amalgamation be and the same is hereby deleted and replaced by the following:

1. The province or territory in Canada where the registered office is situated Province of Quebec

Section 3 of the articles of amalgamation be and the same is hereby deleted and replaced by the following:

The attached Schedule 1 is forming part hereof.

Date                                            Signature

August 15, 2002                                 /s/ Thomas A. Andruskevich
                                                --------------------------------

4  Capacity of                                  Printed Name
________________________________________________________________________________
                            FOR DEPARTMENTAL USE ONLY

Filed       AUG 20 2002
            AOUT 20 2002

- 1 -

SCHEDULE 1

3 The classes and any maximum number of shares that the Corporation is authorized to issue

Unlimited number of common shares,

Unlimited number of non-voting common shares; and

2,034,578 Series A preferred shares.

I THE COMMON SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting Each common share shall entitle the holder thereof to one (1) vote at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Canada Business Corporations Act (hereinafter referred to as the "ACT")).

(b) Ranking on Liquidation and Dividends. In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the common shares or the non-voting shares, the holders of the common shares and the holders of the non-voting common shares shall be entitled to receive the remaining property of the Corporation, the holders of the common shares and the holders of the non-voting common shares shall rank equally with respect to the payment of dividends and distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.

II. THE NON-VOTING COMMON SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting. Subject to the provisions of the Act or as otherwise expressly provided herein, the holders of the non-voting common shares shall not be entitled to receive notice of, nor to attend or vote at, meetings of the shareholders of the Corporation.

(b) Conversion Except as provided for herein below, the non-voting common shares shall not have any conversion rights attached thereto In the event that the Corporation becomes a reporting issuer, as such term is defined in any securities legislation or securities regulation applicable to the Corporation, then each non-

- 2 -

voting common share will become convertible at the option of the holder into one common share of the Corporation subject to any adjustments hereunder.

If the Corporation shall declare a dividend or make a distribution on its outstanding common shares, in either case payable in common shares, other than pursuant to any dividend reinvestment and stock purchase plan, or shall divide its outstanding common shares into a greater number of shares, or shall consolidate its outstanding common shares into a lesser number of shares (any such event being herein called a "COMMON SHARE REORGANIZATION"), the conversion basis then in effect shall be adjusted immediately after the effective date or record date at which the holders of common shares are determined for purposes of the common share reorganization by multiplying the conversion basis in effect immediately prior to such effective date or record date by a fraction, the numerator of which shall be the number of common shares outstanding immediately after giving effect to such common share reorganization and the denominator of which shall be the number of common shares outstanding on such effective date or record date before giving effect to such common share reorganization.

If and whenever at any time there is a capital reorganization of the Corporation not covered by the above sub-paragraph or a consolidation or merger or amalgamation of the Corporation with or into any other company or body corporate, including by way of a sale whereby all or substantially all of the Corporations undertaking and assets would become the property of any other company or body corporate (any of which is herein called a "CAPITAL REORGANIZATION"), any holder of non-voting common shares who has not exercised his right of conversion prior to the effective date of such capital reorganization shall be entitled to receive and shall accept, upon the exercise of such right at any time on the effective date or thereafter, in lieu of the number of common shares to which he was theretofore entitled upon conversion, the aggregate number of shares or other securities or property of the Corporation or of the company or body corporate resulting from or acquiring under the capital reorganization that such holder would have been entitled to receive as a result of such capital reorganization if, on the effective date thereof, he had been the registered holder of the number of common shares to which he was theretofore entitled upon conversion; provided that no such capital reorganization shall be carried into effect unless, in the opinion of the directors, all necessary steps shall have been taken to ensure that the holders of the non-voting common shares shall thereafter be entitled to receive such number of shares or other securities or property of the Corporation or of the company or body corporate resulting from the consolidation, merger or amalgamation or to which such sale may be made, as the case may be, subject to adjustment thereafter in accordance with the provisions similar, as nearly as may be, to those contained in this paragraph.

(c) Ranking on Liquidation and Dividends. In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions

- 3 -

attaching to any other class of shares ranking prior to the common shares or the non-voting shares, the holders of the common shares and the holders of the non-voting common shares shall be entitled to receive the remaining property of the Corporation, the holders of the common shares and the holders of the non-voting common shares shall rank equally with respect to the payment of dividends and distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.

III. THE SERIES A PREFERRED SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, PREFERENCES, RESTRICTIONS AND CONDITIONS:

(a) Dividends. The holders of Series A Preferred Shares shall be entitled to share in any dividends declared and paid upon or set aside for common shares or non-voting common shares of the Corporation, pro rata in accordance with the number of Common Shares into which such Series A Preferred Shares are then convertible pursuant to Section 3 (III)(c) below.

(b) Liquidation Preference. (i) In the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, preferences, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, the holders of Series A Preferred Shares shall be entitled to receive, prior and in preference to any distribution of any of the assets of the Corporation to the holders of common shares or non-voting common shares by reason of their ownership thereof, an amount per share equal to the sum of (the "LIQUIDATION PREFERENCE") (A) US $4.9396 for each outstanding Series A Preferred Share (the "ORIGINAL SERIES A ISSUE PRICE") and (B) the US dollar equivalent of an amount equal to any declared but unpaid dividends that the holder of Series A Preferred Shares is entitled to receive. If upon the occurrence of any such event, the assets and funds available for distribution among the holders of the Series A Preferred Shares shall be insufficient to permit the payment to such holders of the Liquidation Preference, then, subject to the rights privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, the entire assets and funds of the Corporation legally available for distribution shall be distributed ratably among the holders of the Series A Preferred Shares in proportion to the amount of such shares owned by each such holder.

(ii) Upon the completion of the distribution required by subparagraph (i) of this Section 3 (III) (b), subject to the rights, privileges, preferences, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, common shares or non-voting common shares, the remaining assets of the Corporation available for distribution to shareholders shall be distributed among the holders of Series A Preferred shares, common shares and non-voting common shares pro rata based on the number of Common Shares and Non-Voting Common Shares held by each and assuming conversion of all such Series A Preferred Shares in accordance with
Section 3(III) (c) below.

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(iii) A holder of Series A Preferred Shares shall be entitled to receive, at its option, the Liquidation Preference described in Section 3
(III)(b)(i) in the event of:

(A) a merger, amalgamation, consolidation or combination of the Corporation or a purchase or exchange of voting securities of the Corporation by any person or entity, other than

(1) a merger, amalgamation, consolidation, combination, share purchase or share exchange that would result in the voting securities of the Corporation outstanding immediately prior thereto continuing to be held by the same persons or entities in substantially the same proportions and continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity)
(aa) more than fifty percent (50%) of the combined voting power of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange if the Common Shares of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange are not publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the Association of the Securities Dealers the National Association Automated Quotation System ("NASDAQ") for the National Market System ("NMS") or Small Cap (the "NASDAQ-NMS OR SMALL CAP") or (bb) not less than twenty-five percent (25%) of the combined voting power of the Corporation or such surviving entry outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange if the Common Shares of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange are publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the NASDAQ NMS or Small Cap; or

(2) a merger, amalgamation, consolidation, combination, share purchase or share exchange effected to implement a recapitalization of the

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Corporation (or similar transaction) in which a person who was the beneficial owner of more than fifty percent (50%) of the Corporation's voting securities prior to the merger amalgamation, consolidation, combination, share purchase or share exchange retains or acquires, as the case may be, beneficial ownership of (aa) more than fifty percent (50%) of the combined voting power of the Corporation's outstanding securities after the merger, amalgamation, consolidation, combination share purchase or share exchange, if immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange, the Corporation's Common Shares are not publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the NASDQ-NMS or Small Cap or (bb) twenty-five percent (25%) or more of the combined voting power of the Corporation's outstanding securities after such merger or combination, if immediately after such merger or combination, the Corporation's Common Shares are publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the NASDAQ-NMS or Small Cap; or

(B) the sale or other disposition (unless captured in (A) above) by the Corporation of all or substantially all of the Corporation's assets.

(C) the Corporation fails to pay when due principal and/or interest on those certain Secured Convertible Notes (the "NOTES") issued pursuant to that certain Securities Purchase Agreement dated as of August 15, 2002 between the Corporation and the Investors named therein, and such failure has not been waived by the holders of the Notes or cured as provided in the Notes and such Notes have not thereafter been converted as provided in such Notes;

(D) an order is issued or a resolution is adopted for the purpose of winding-up the Corporation, or the Corporation files a proposal or makes an assignment of its property for the benefit of its creditors, or if a petition in bankruptcy is filed against the Corporation or any of its subsidiaries and such petition is not dismissed within thirty (30) days of the filing thereof, or a trustee is appointed for the Corporation pursuant to the Bankruptcy and Insolvency Act (Canada) or pursuant to any other legislation relating to insolvent persons, or if an application is filed pursuant to the Companies' Creditors Arrangement Act (Canada), or a seizure is made (unless the seizure is validly contested by the Corporation) or a judgment is executed against all or a substantial part of the Corporation's property;

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(E) the Corporation has ceased to operate within the ordinary course of business;

(F) the Corporation fails to carry out or comply with any other undertaking or any other condition set forth herein or there is an Event of Default under and as defined in the Notes; or

(G) the Corporation fails to pay when due an amount equal to $500,000 under the Diamond Conditional Sale Agreement or the Diamond Supply Agreement and such failure shall continue for a period of thirty (30) days after the Corporation has received written notice to that effect from the Holder; or

(H) subject to subsection (G) above, the New York Diamond Dealers Club (or any successor thereto) determines that there has been a material breach by the Corporation under the Diamond Supply Agreement

(iv) In the event the requirements of Section 3 (III)(b) are not complied with this Corporation shall forthwith either:

(A) cause the closing of the applicable transaction to be postponed until such time as the requirements of this Section 3
(III)(b) have been complied with; or

(B) cancel such transaction, in which event the rights, preferences and privileges of the holders of the Series A Preferred Shares shall revert to and be the same as such rights, preferences and privileges existing immediately prior to the date of the first notice referred to in subsection 3 (III)(b) (v) hereof.

(v) The Corporation shall give each holder of record of Series A Preferred Shares written notice of such impending transaction not later than twenty (20) days prior to the shareholders' meeting called to approve such transaction, or twenty (20) days prior to the closing of such transaction, whichever is earlier, and shall also notify such holders in writing of the final approval of such transaction. The first of such notices shall describe the material terms and conditions of the impending transaction and the provisions of this Section 3 (III)(b) and the Corporation shall thereafter give such holders prompt notice of any material changes thereto. The transaction shall in no event take place sooner than twenty (20) days after the Corporation has given the first notice provided for herein or sooner than ten (10) days after the Corporation has given notice of any material changes provided for herein; provided, however, that such periods may be shortened upon the written consent of the holders of Series A Preferred Shares that are entitled to such notice rights or similar notice rights and that represent at least a majority of the voting power attaching to all such shares then outstanding.

(c) Conversion.

The Series A Preferred Shares shall have attached thereto the following conversion rights (the "CONVERSION RIGHTS"):

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(i) Right to Convert. Each Series A Preferred Share shall be convertible, at the option of the holder thereof, at any time after the date of issuance of such share, at the office of the Corporation or any transfer agent for such shares, into such number of fully paid and non-assessable Common Shares as is determined by dividing the Original Series A Issue Price by the Conversion Price applicable to such share, determined as hereafter provided, in effect on the date the certificate is surrendered for conversion. The initial Conversion Price per Series A Preferred Share shall be the Original Series A Issue Price; provided, however, that the Conversion Price for the Series A Preferred Stock shall be subject to adjustment as set forth in Section 3 (III)(c)(iv).

(ii) Automatic Conversion. Each Series A Preferred Share shall automatically be converted into Common Shares at the Conversion Price at the time in effect for such Series A Preferred Shares immediately upon the earlier of (i) the Corporation's sale of its Common Shares in a bona fide firm commitment underwritten public offering pursuant to a registration statement filed with, and declared effective by, the Securities and Exchange Commission under the United States Securities Act of 1933, as amended (the "US SECURITIES ACT") or under a prospectus filed with, and receipted by, the applicable securities commissions or regulatory authorities in Canada (the "CANADIAN PROSPECTUS"), raising aggregate net proceeds to the Company of at least US $55,000,000 at a minimum share price of US $4.94 per Common Share (adjusted to reflect subsequent stock dividends, stock splits or recapitalization) and the Common Shares are listed on a US stock exchange or a Canadian stock exchange or quoted on a U S. national automated securities quotation system or (ii) the date specified by written consent or written agreement of the holders of sixty-seven percent (67%) of the then outstanding Series A Preferred Shares.

(iii) Mechanics of Conversion. Before any holder of Series A Preferred Shares shall be entitled to convert the same into Common Shares, such holder shall surrender the certificate or certificates therefor, duly endorsed, at the office of the Corporation or of any transfer agent for the Series A Preferred Shares, and shall give written notice to the Corporation at its principal corporate office, of the election to convert the same and shall state therein the name or names in which the certificate or certificates for Common Shares are to be issued. The Corporation shall, as soon as practicable thereafter, issue and deliver at such office to such holder of Series A Preferred Shares, or to the nominee or nominees of such holder, a certificate or certificates for the number of Common Shares to which such holder shall be entitled as aforesaid. Such conversion shall be deemed to have been made immediately prior to the close of business on the date of such surrender of the Series A Preferred Shares to be converted, and the person or persons entitled to receive the Common Shares issuable upon such conversion shall be treated for all purposes as the record holder or holders of such Common Shares as of such date. If the conversion is in connection with an underwritten offering of securities registered pursuant to the US Securities Act of 1933, as amended or made pursuant to a Canadian Prospectus, the conversion may, at the option of any holder tendering Series A Preferred Shares for conversion, be conditioned upon the closing with the underwriters of the sale of securities pursuant to such offering, in which event the persons entitled to receive the Common Shares upon conversion of the Series A Preferred Shares shall not be deemed to have converted such Series A Preferred Shares until immediately prior to the closing of such sale of securities.

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(iv) Conversion Price Adjustments of Preferred Shares for Certain Dilutive Issuances and Combinations. The Conversion Price of the Series A Preferred Shares shall be subject to adjustment from time to time as follows:

(A) Stock Splits or Subdivisions. In the event the Corporation should at any time or from time to time after the date upon which any Series A Preferred Shares were first issued (the "PURCHASE DATE") fix a record date for the effectuation of a split or subdivision of the outstanding Common Shares or the determination of holders of Common Shares entitled to receive a dividend or other distribution payable in additional Common Shares or other securities or rights convertible into, or entitling the holder thereof to receive directly or indirectly, additional Common Shares (hereinafter referred to as "COMMON SHARE EQUIVALENTS") without payment of any consideration by such holder for the additional Common Shares or the Common Share Equivalents (including the additional Common Shares issuable upon conversion or exercise thereof), then, as of such record date (or the date of such dividend distribution, split or subdivision if no record date is fixed), the Conversion Pnce of the Series A Preferred Shares shall be appropriately decreased so that the number of Common Shares issuable on conversion of each share of such series shall be increased in proportion to such increase of the aggregate of Common Shares outstanding and those issuable with respect to such Common Share Equivalents

(B) Combinations. If the number of Common Shares outstanding at any time after the Purchase Date is decreased by a combination of the outstanding Common Shares, then, following the record date of such combination, the Conversion Price for the Series A Preferred Shares shall be appropriately increased so that the number of Common Shares issuable on conversion of each Series A Preferred Shares shall be decreased in proportion to such decrease in outstanding shares.

(C) Other Distributions. In the event the Corporation shall declare a distribution payable in securities of other persons, evidences of indebtedness issued by the Corporation or other persons, assets (excluding cash dividends) or options or rights not referred to in
Section 3 (III)(c)(iv)(A), then, in each such case for the purpose of this
Section 3 (III)(c)(iv)(C), the holders of the Series A Preferred Shares shall be entitled to a proportionate share of any such distribution as though they were the holders of the number of Common Shares of the Corporation into which their Series A Preferred Shares are convertible as of the record date fixed for the determination of the holders of Common Shares of the Corporation entitled to receive such distribution.

(D) Recapitalizations. If at any time or from time to time there shall be a recapitalization of the Common Shares (other than a subdivision, combination or merger or sale of assets transaction provided for elsewhere in Section 3 (III)(b) or Section 3 (III)(c) hereof, provision shall be made so that the holders of the Series A Preferred Shares shall thereafter be entitled to receive upon conversion of the Series A Preferred Shares the number of shares or other securities or property of the Corporation or otherwise, to which a holder of Common Shares deliverable upon conversion would have been entitled on such recapitalization In any such case, appropriate adjustment shall be made in the application of the provisions of this Section 3 (III)(c) with respect to the

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rights of the holders of the Series A Preferred Shares after the recapitalization to the end that the provisions of this Section 3 (III)(c) (including adjustment of the Conversion Price then in effect and the number of shares purchasable upon conversion of the Series A Preferred Shares) shall be applicable after that event as nearly equivalent as may be practicable.

(E) No Impairment. The Corporation will not, by amendment of its Articles or through any reorganization, recapitalization, transfer of assets, consolidation merger, dissolution, issue or sale of securities or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms to be observed or performed hereunder by the Corporation, but will at all times in good faith assist in the carrying out of all the provisions of this Section 3 (III)(c) and in the taking of all such action as may be necessary or appropriate in order to protect the Conversion Rights of the holders of the Series A Preferred Shares against impairment.

(F) No Fractional Shares and Certificate as to Adjustments.

(1) No fractional shares shall be issued upon the conversion of any Series A Preferred Shares, and the number of Common Shares to be issued shall be rounded to the nearest whole share. Whether or not fractional shares are issuable upon such conversion shall be determined on the basis of the total number of Series A Preferred Shares the holder is at the time converting into Common Shares and the number of Common Shares issuable upon such aggregate conversion.

(2) Upon the occurrence of each adjustment or readjustment of the Conversion Price of Series A Preferred Shares pursuant to this
Section 3 (III)(c), the Corporation, at its expense, shall promptly compute such adjustment or readjustment in accordance with the terms hereof and prepare and furnish to each holder of Series A Preferred Shares a certificate setting forth such adjustment or readjustment and showing in detail the facts upon which such adjustment or readjustment is based The Corporation shall, upon the written request at any time of any holder of Series A Preferred Shares, furnish or cause to be furnished to such holder a like certificate setting forth (aa) such adjustment and readjustment, (bb) the Conversion Price for the Series A Preferred Shares at the time in effect, and (cc) the number of Common Shares and the amount, if any, of other property which at the time would be

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received upon the conversion of Series A Preferred Shares

(G) Notices of Record Date. In the event of any taking by the Corporation of a record of the holders of any class of securities for the purpose of determining the holders thereof who are entitled to receive any dividend (other than a cash dividend) or other distribution, any right to subscribe for, purchase or otherwise acquire any shares of any class or any other securities or property, or to receive any other right, the Corporation shall mail to each holder of Series A Preferred Shares, at least twenty (20) days prior to the date specified therein, a notice specifying the date on which any such record is to be taken for the purpose of such dividend, distribution or right, and the amount and character of such dividend, distribution or right.

(H) Reservation of Common Shares Issuable Upon Conversion. The Corporation shall at all times reserve and keep available out of its authorized but unissued Common Shares, solely for the purpose of effecting the conversion of the Series A Preferred Shares, such number of Common Shares as shall from time to time be sufficient to effect the conversion of all Series A Preferred Shares; and if at any time the number of authorized but unissued Common Shares shall not be sufficient to effect the conversion of all then outstanding Series A Preferred Shares, in addition to such other remedies as shall be available to the holder of such Preferred Shares, the Corporation will take such corporate action as may, in the opinion of its counsel, be necessary to increase its authorized but unissued Common Shares to such number of shares as shall be sufficient for such purposes, including, without limitation, engaging in best efforts to obtain the requisite shareholder approval of any necessary amendment to these Articles.

(I) Notices. Any notice required by the provisions of this Section 3 (III)(c) to be given to the holders of Series A Preferred Shares shall in writing and shall be deemed effectively given: (1) upon personal delivery to the party to be notified, (2) when sent by confirmed facsimile if sent during normal business hours of the recipient, if not, then on the next business day, or (3) one day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written verification of receipt

(d) Voting Rights. The holder of Series A Preferred Shares shall have the right to one vote for each Common Share into which such Series A Preferred Shares could then be converted, and with respect to such vote, such holder shall have full voting rights and powers equal to the voting rights and powers of the holders of Common Shares, and shall be entitled, notwithstanding any provision hereof, to receive notice of and attend any shareholders' meeting in accordance with the by-laws of this Corporation, and shall be entitled to vote, together with holders of Common Shares, with respect to any question upon which holders of Common Shares have the right to vote Fractional votes shall not, however, be permitted and any fractional voting rights available on an as-converted basis (after aggregating all Common Shares into which Series A Preferred Shares held by each holder could be converted) shall be rounded to the nearest whole number (with one-half being rounded upward).

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(e) Protective Provisions. Subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, so long as any Series A Preferred Shares are outstanding, the Corporation shall not without first obtaining the approval (by vote or written consent, as provided by law) of the holders not less than sixty-seven percent (67%) of the then outstanding Series A Preferred Shares:

(i) alter or change the rights, preferences or privileges of the Series A Preferred Shares;

(ii) amend or vary the Articles or By-Laws of the Corporation in a manner that adversely affects the rights, preferences or privileges of the Series A Preferred Shares;

(iii) re-classify any of the issued and outstanding share capital of the Corporation; or

(iv) authorize or issue, or obligate itself to issue, any equity security, (including any other security convertible into or exercisable for any equity security) having a preference over, the Series A Preferred Shares with respect to voting, dividends or upon liquidation, dissolution or winding-up or merger, amalgamation, consolidation, combination, share purchase or share exchange as set forth in this Section 3 or as otherwise provided by law.

(f) Status of Converted or Reacquired Stock. In the event any Series A Preferred Shares shall be converted pursuant to Section 3 (III)(c) hereof or be reacquired by the Corporation, the shares so converted or reacquired shall be cancelled and shall not be issuable by the Corporation.

(g) Ratable Treatment. Except in connection with the conversion of the Series A Preferred Shares at the election of the holder thereof in accordance with Section 3(c)(i), the Corporation shall treat the holders of Series A Preferred Shares ratably in any and all matters.

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[FLAG SYMBOL LOGO] Industry Canada       Industrie Canada

CERTIFICATE                                 CERTIFICAT
OF AMENDMENT                                DE MODIFICATION

CANADA BUSINESS                             LOI CANADIENNE SUR
CORPORATIONS ACT                            LES SOCIETES PAR ACTIONS

HENRY BIRKS & SONS INC.

HENRY BIRKS ET FILS INC.                                              357267-6
---------------------------------------------       ---------------------------------------------
Name of corporation-Denomination de la societe        Corporation number-Numero de la societe
I hereby certify that the articles of the           Je certifie que les statuts de la societe
above-named corporation were amended:               susmentionnee ont ete modifies:

a) under section 13 of the Canada              [ ]  a) en vertu de l'article 13 de la Loi
   Business Corporations Act in accordance             canadienne sur les societes par
   with the attached notice;                           actions, conformement a l'avis ci-joint;

b) under section 27 of the Canada              [ ]  b) en vertu de l'article 27 de la Loi
   Business Corporations Act as set out in             canadienne sur les societes par
   the attached articles of amendment                  actions, tel qu'il est indique dans les
   designating a series of shares;                     clauses modificatrices ci-jointes
                                                       designant une serie d'actions;

c) under section 179 of the Canada             [X]  c) en vertu de l'article 179 de la Loi
   Business Corporations Act as set out in             canadienne sur les societes par
   the attached articles of amendment;                 actions, tel qu'il est indique dans les
                                                       clauses modificatrices ci-jointes;

d) under section 191 of the Canada             [ ]  d) en vertu de l'article 191 de la Loi
   Business Corporations Act as set out in             canadienne sur les societes par
   the attached articles of reorganization;            actions, tel qu'il est indique dans les
                                                       clauses de reorganisation ci-jointes;

/s/ Richard G. Shaw                              MARCH 7, 2005/LE 7 MARS 2005
-----------------------                 Date of Amendment - Date de modification
Richard G. Shaw
Director - Directeur

[CANADA FLAG SYMBOL LOGO]


CANADA BUSINESS
CORPORATIONS ACT
FORM 4
ARTICLES OF AMENDMENT
(SECTION 27 OR 177)

1 - NAME OF THE CORPORATION

Henry Birks & Sons Inc.
Henry Birks et Fils Inc.

2 - CORPORATION NO.

3572676

3 - THE ARTICLES OF THE ABOVE-NAMED CORPORATION ARE AMENDED AS FOLLOWS:

A. The authorized capital of the Corporation is hereby amended by the creation of:

- An unlimited number of Class A Voting Shares;

- An unlimited number of Class B Multiple Voting Shares; and

- 100,000 Class C Shares.

B. Each issued and outstanding common share of the Corporation is hereby converted into 1.01166 Class A Voting Shares provided, however, that the Corporation shall not, upon such conversion, issue fractions of Class A Voting Shares. In the event that such conversion would result in the issuance of a fraction of a Class A Voting Share to a shareholder, such fraction of a Class A Voting Share to which the shareholder would otherwise have been entitled shall be rounded to the nearest whole Class A Voting Share, without any further consideration (if applicable).

C. The authorized but unissued common shares of the Corporation are hereby cancelled.

D. Section 3 of the articles of amalgamation of the Corporation, as amended by articles of amendment on August 19, 2002, is hereby deleted and replaced by the following:

The attached Schedule 1 is forming part hereof.


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DATE                                SIGNATURE

March 7, 2005                       /s/ Thomas A. Andruskevich
                                    --------------------------

4- CAPACITY OF                       PRINTED NAME

DIRECTOR                            THOMAS A. ANDRUSKEVICH

________________________________________________________________________________
                            FOR DEPARTMENTAL USE ONLY

Filed

MAR 09 2005
MARS 09 2005


SCHEDULE 1

3- THE CLASSES AND MAXIMUM NUMBER OF SHARES THAT THE CORPORATION IS AUTHORIZED TO ISSUE:

Unlimited number of Class A Voting Shares without nominal or par value; Unlimited number of Class B Multiple Voting Shares without nominal or par value;
100,000 Class C Shares;
Unlimited number of non-voting common shares; and 2,034,578 Series A Preferred Shares.

Any capitalized term shall have the meaning assigned to such term in these Articles. Any reference herein to the Act is a reference to the Canada Business Corporations Act as it now exists and as it may be amended from time to time and any reference herein to a section of the Act is a reference to a section of the Act as such section is presently numbered or as it may be renumbered from time to time.

I. THE CLASS A VOTING SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting. Each Class A Voting Share shall entitle the holder thereof to one (1) vote at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).

(b) Ranking on Liquidation. In the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class A Voting Shares, Class B Multiple Voting Shares or non-voting common shares, the holders of the Class A Voting Shares, the holders of the Class B Multiple Voting Shares and the holders of the non-voting common shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class A Voting Shares, the holders of the Class B Multiple Voting Shares and the holders of the non-voting common shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding up its affairs.

(c) Dividends and Distributions. In addition to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares, holders of Class A Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of the Class B Multiple Voting Shares and/or the non-voting common shares. Dividends and distributions on Class A Voting Shares


- 2 -

shall be payable on the date fixed for payment of the dividend or distribution in respect of Class A Voting Shares or, if applicable, on the date fixed for payment of any dividend or distribution in respect of Class B Multiple Voting Shares and/or non-voting common shares.

(d) Subdivision, Consolidation, Reclassification or other Change. No subdivision, consolidation or reclassification of, or other change to, the Class A Voting Shares shall be carried out, either directly or indirectly unless, at the same time, the Class B Multiple Voting Shares and non-voting common shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.

(e) Equal Status. Except as expressly provided in Section 3(II) and (IV) below, Class A Voting Shares, Class B Multiple Voting Shares and non-voting common shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.

II. THE CLASS B MULTIPLE VOTING SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting. Each Class B multiple voting share shall entitle the holder thereof to ten (10) votes at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).

(b) Ranking on Liquidation. In the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class B Multiple Voting Shares, Class A Voting Shares or non-voting common shares, the holders of the Class B Multiple Voting Shares, Class A Voting Shares and non-voting common shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class B Multiple Voting Shares, Class A Voting Shares and non-voting common shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding up its affairs.

(c) Dividends and Distributions. In addition to any dividend or distribution declared by the directors in respect of Class B Multiple Voting Shares, holders of Class B Multiple Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares and/or non-voting common shares. Dividends and distributions on Class B Multiple Voting Shares shall be payable on the dated fixed for payment of the dividend or distribution in respect of Class B Multiple Voting Shares or, if applicable, on the date fixed for payment


- 3 -

of a dividend or distribution in respect of Class A Voting Shares and/or non-voting common shares.

(d) Conversion by Holder into Class A Voting Shares. Each Class B multiple voting share may at any time and from time to time, at the option of the holder, be converted into one (1) fully paid and non-assessable Class A voting share. Such conversion right shall be exercised as follows:

(i) the holder of Class B Multiple Voting Shares shall send to the transfer agent of the Corporation a written notice, accompanied by a certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right. Such notice shall be signed by the holder of the Class B Multiple Voting Shares in respect of which such right is being exercised, or by the duly authorized representative thereof, and shall specify the number of Class B Multiple Voting Shares which such holder desires to have converted. The holder shall also pay any governmental or other tax, if any, imposed in respect of such conversion. The conversion of the Class B Multiple Voting Shares into Class A Voting Shares shall take effect upon receipt by the transfer agent of the Corporation of the conversion notice accompanied by the certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right.

(ii) upon receipt of such notice and certificate or certificates by the transfer agent of the Corporation, the Corporation shall, effective as of the date of such receipt, issue or cause to be issued a certificate or certificates representing Class A Voting Shares into which Class B Multiple Voting Shares are being converted. If less than all of the Class B Multiple Voting Shares represented by any certificate are to be converted, the holder shall be entitled to receive a new certificate representing the Class B Multiple Voting Shares represented by the original certificate which are not to be converted.

(e) Subdivision, Consolidation, Reclassification or other Change. No subdivision, consolidation or reclassification of, or other change to, the Class B Multiple Voting Shares shall be carried out unless, at the same time, the Class A Voting Shares and the non-voting common shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.

(f) Equal Status. Except as expressly provided in Section 3(I) above and in Section 3(IV) below, Class B Multiple Voting Shares, Class A Voting Shares and non-voting common shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.


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III. THE CLASS C SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting. Each Class C Share shall entitle the holder thereof to one hundred (100) votes at all meetings of the shareholders of the Corporation (except meetings at which only holders of a specified class of shares are entitled to vote separately pursuant to the provisions hereof or pursuant to the provisions of the Act).

(b) Dividends. The holders of the Class C Shares shall not be entitled to receive any dividends.

(c) Liquidation, Dissolution or Winding up. In the event of the liquidation, dissolution or winding up of the Corporation, the holders of the Class C Shares shall not be entitled to participate in the property and assets of the Corporation.

(d) Redemption by the Corporation. The Class C Shares may be redeemed by the Corporation, at any time and from time to time. The redemption price payable by the Corporation for each Class C Share will be equal to the consideration received by the Corporation for the issuance of such Class C Share.

IV. THE NON-VOTING COMMON SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting. Subject to the provisions of the Act or as otherwise expressly provided herein, the holders of the non-voting common shares shall not be entitled to receive notice of, nor to attend or vote at, meetings of the shareholders of the Corporation.

(b) Conversion. Except as provided for herein below, the non-voting common shares shall not have any conversion rights attached thereto. In the event that the Corporation becomes a reporting issuer, as such term is defined in any securities legislation or securities regulation applicable to the Corporation, then each non-voting common share will become convertible at the option of the holder into one Class A Voting Share of the Corporation subject to any adjustments hereunder.

If the Corporation shall declare a dividend or make a distribution on its outstanding Class A Voting Shares or Class B Multiple Voting Shares, in either case payable in Class A Voting Shares or Class B Multiple Voting Shares other than pursuant to any dividend reinvestment and stock purchase plan, or shall divide its outstanding Class A Voting Shares or Class B Multiple Voting Shares into a greater number of shares, or shall consolidate its outstanding Class A Voting Shares or Class B Multiple Voting Shares into a lesser number of shares (any such event being herein called a "COMMON SHARE REORGANIZATION"), the conversion basis then in effect shall be adjusted immediately after the effective date or record date at which the holders of Class A Voting Shares and Class B Multiple Voting Shares are determined for purposes of the Common Share Reorganization by multiplying the conversion basis in effect immediately prior


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to such effective date or record date by a fraction, the numerator of which shall be the number of Class A Voting Shares and Class B Multiple Voting Shares outstanding immediately after giving effect to such Common Share Reorganization and the denominator of which shall be the number of Class A Voting Shares and Class B Multiple Voting Shares outstanding on such effective date or record date before giving effect to such Common Share Reorganization.

If and whenever at any time there is a capital reorganization of the Corporation not covered by the above sub-paragraph or a consolidation or merger or amalgamation of the Corporation with or into any other company or body corporate, including by way of a sale whereby all or substantially all of the Corporations undertaking and assets would become the property of any other company or body corporate (any of which is herein called a "CAPITAL REORGANIZATION"), any holder of non-voting common shares who has not exercised his right of conversion prior to the effective date of such capital reorganization shall be entitled to receive and shall accept, upon the exercise of such right at any time on the effective date or thereafter, in lieu of the number of Class A Voting Shares to which he was theretofore entitled upon conversion, the aggregate number of shares or other securities or property of the Corporation or of the company or body corporate resulting from or acquiring under the capital reorganization that such holder would have been entitled to receive as a result of such Capital Reorganization if, on the effective date thereof, he had been the registered holder of the number of Class A Voting Shares to which he was theretofore entitled upon conversion; provided that no such capital reorganization shall be carried into effect unless, in the opinion of the directors, all necessary steps shall have been taken to ensure that the holders of the non-voting common shares shall thereafter be entitled to receive such number of shares or other securities or property of the Corporation or of the company or body corporate resulting from the consolidation, merger or amalgamation or to which such sale may be made, as the case may be, subject to adjustment thereafter in accordance with the provisions similar, as nearly as may be, to those contained in this paragraph.

(c) Ranking on Liquidation. In the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the non-voting common shares, Class A Voting Shares or Class B Multiple Voting Shares, the holders of the non-voting common shares, the holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall be entitled to receive the remaining property of the Corporation. The holders of the non-voting common shares, the holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding up its affairs.


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(d) Dividends and Distributions. In addition to any dividend or distribution declared by the directors of the Corporation in respect of non-voting common shares, holders of non-voting common shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof equal (on a per-share basis) to any dividend or distribution declared by the directors of the Corporation in respect of the Class A Voting Shares and/or the Class B Multiple Voting Shares. Dividends and distributions on non-voting common shares shall be payable on the date fixed for payment of the dividend or distribution in respect of the non-voting common shares or, if applicable, on the date fixed for payment of any dividend or distribution in respect of Class A Voting Shares and/or Class B Multiple Voting Shares.

V. THE SERIES A PREFERRED SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, PREFERENCES, RESTRICTIONS AND CONDITIONS:

(a) Dividends. The holders of Series A Preferred Shares shall be entitled to share in any dividends declared and paid upon or set aside for Class A Voting Shares, Class B Multiple Voting Shares or non-voting common shares of the Corporation, pro rata in accordance with the number of Class A Voting Shares into which such Series A Preferred Shares are then convertible pursuant to Section 3(V)(c) below.

(b) Liquidation Preference.

(i) In the event of the liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, preferences, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, the holders of Series A Preferred Shares shall be entitled to receive, prior and in preference to any distribution of any of the assets of the Corporation to the holders of Class A Voting Shares, Class B Multiple Voting Shares of non-voting common shares by reason of their ownership thereof, an amount per share equal to the sum of (the "LIQUIDATION PREFERENCE") (A) US$4.9396 for each outstanding Series A Preferred Share (the "ORIGINAL SERIES A ISSUE PRICE") and (B) the US dollar equivalent of an amount equal to any declared but unpaid dividends that the holder of Series A Preferred Shares is entitled to receive. If upon the occurrence of any such event, the assets and funds available for distribution among the holders of the Series A Preferred Shares shall be insufficient to permit the payment to such holders of the Liquidation Preference, then, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, the entire assets and funds of the Corporation legally available for distribution shall be distributed ratably among the holders of the Series A Preferred Shares in proportion to the amount of such shares owned by each such holder.


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(ii) Upon the completion of the distribution required by subparagraph (i) of this Section 3(V)(b), subject to the rights, privileges, preferences, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, Class A Voting Shares, Class B Multiple Voting Shares or non-voting common shares, the remaining assets of the Corporation available for distribution to shareholders shall be distributed among the holders of Series A Preferred Shares, Class A Voting Shares, Class B Multiple Voting Shares and non-voting common shares pro rata based on the number of Class A Voting Shares, Class B Multiple Voting Shares and non-voting common shares held by each and assuming conversion of all such Series A Preferred Shares in accordance with Section 3(V)(c) below.

(iii) A holder of Series A Preferred Shares shall be entitled to receive, as its option, the liquidation Preference described in Section 3(V)(b)(i) in the event of:

(A) a merger, amalgamation, consolidation or combination of the Corporation or a purchase or exchange of voting securities of the Corporation by any person or entity, other than

(1) a merger, amalgamation, consolidation, combination, share purchase or share exchange that would result in the voting securities of the Corporation outstanding immediately prior thereto continuing to be held by the same persons or entities in substantially the same proportions and continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity) (aa) more than fifty percent (50%) of the combined voting power of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange if the Class A Voting Shares of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange are not publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the Association of the Securities Dealers the National Association Automated Quotation System ("NASDAQ") for the National Market System ("NMS") or Small Cap (the "NASDAQ-NMS or SMALL CAP") or (bb) not less than twenty-five percent (25%) of the combined voting power of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange if the Class A Voting Shares of


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the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange are publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the NASDAQ-NMS or Small Cap; or

(2) a merger, amalgamation, consolidation, combination, share purchase or share exchange effected to implement a recapitalization of the Corporation (or similar transaction) in which a person who was the beneficial owner of more than fifty percent (50%) of the Corporation's voting securities prior to the merger amalgamation, consolidation, combination, share purchase or share exchange retains or acquires, as the case may be, beneficial ownership of (aa) more than fifty percent (50%) of the combined voting power of the Corporation's outstanding securities after the merger, amalgamation, consolidation, combination, share purchase or share exchange, if immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange, the Corporation's Class A Voting Shares are not publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the NASDAQ-NMS or Small Cap or (bb) twenty-five percent (25%) or more of the combined voting power of the Corporation's outstanding securities after such merger or combination, if immediately after such merger or combination, the Corporation's Class A Voting Shares are publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the NASDAQ-NMS or Small Cap; or

(B) the sale or other disposition (unless captured in (A)

above) by the Corporation of all or substantially all of
the Corporation's assets;

(C) the Corporation fails to pay when due principal and/or interest on those certain Secured Convertible Notes (the "NOTES") issued pursuant to that certain Securities Purchase Agreement dated as of August 15, 2002 between the Corporation and the Investors named therein, and such failure has not been waived by the holders of the Notes or cured as provided in the Notes and such Notes have not thereafter been converted as provided in such Notes;

(D) an order is issued or a resolution is adopted for the purpose of winding-up the Corporation, or the Corporation files a proposal or makes an assignment of its property for the benefit of its


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creditors, or if a petition in bankruptcy is filed against the Corporation or any of its subsidiaries and such petition is not dismissed within thirty (30) days of the filing thereof, or a trustee is appointed for the Corporation pursuant to the Bankruptcy and Insolvency Act (Canada) or pursuant to any other legislation relating to insolvent persons, or if an application is filed pursuant to the Companies' Creditors Arrangement Act (Canada), or a seizure is made (unless the seizure is validly contested by the Corporation) or a judgment is executed against all or a substantial part of the Corporation's property;

(E) the Corporation has ceased to operate within the ordinary course of business;

(F) the Corporation fails to carry out or comply with any other undertaking or any other condition set forth herein or there is an Event of Default under and as defined in the Notes; or

(G) the Corporation fails to pay when due an amount equal to $500,000 under the Diamond Conditional Sale Agreement or the Diamond Supply Agreement and such failure shall continue for a period of thirty (30) days after the Corporation has received written notice to that effect from the Holder; or

(H) subject to subsection (G) above, the New York Diamond Dealers Club (or any successor thereto) determines that there has been a material breach by the Corporation under the Diamond Supply Agreement.

(iv) In the event the requirements of Section 3(V)(b) are not complied with this Corporation shall forthwith either:

(A) cause the closing of the applicable transaction to be postponed until such time as the requirements of this
Section 3(V)(b) have been complied with; or

(B) cancel such transaction, in which event the rights, preferences and privileges of the holders of the Series A Preferred Shares shall revert to and be the same as such rights, preferences and privileges existing immediately prior to the date of the first notice referred to in subsection 3(V)(b)(v) hereof.

(v) The Corporation shall give each holder of record of Series A Preferred Shares written notice of such impending transaction not later than twenty (20) days prior to the shareholders' meeting called to approve such transaction, or twenty (20) days prior to the closing of such transaction, whichever is earlier, and shall also notify such holders in writing of the final approval of such transaction. The first of such notices shall describe


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the material terms and conditions of the impending transaction and the provisions of this Section 3(V)(b) and the Corporation shall thereafter give such holders prompt notice of any material changes thereto. The transaction shall in no event take place sooner than twenty (20) days after the Corporation has given the first notice provided for herein or sooner than ten (10) days after the Corporation has given notice of any material changes provided for herein; provided, however, that such periods may be shortened upon the written consent of the holders of Series A Preferred Shares that are entitled to such notice rights or similar notice rights and that represent at least a majority of the voting power attaching to all such shares then outstanding.

(c) Conversion.

The Series A Preferred Shares shall have attached thereto the following conversion rights (the "CONVERSION RIGHTS"):

(i) Right to Convert. Each Series A Preferred Share shall be convertible, at the option of the holder thereof, at any time after the date of issuance of such share, at the office of the Corporation or any transfer agent for such shares, into such number of fully paid and non-assessable Class A Voting Shares as is determined by dividing the Original Series A Issue Price by the Conversion Price applicable to such share, determined as hereafter provided, in effect on the date the certificate is surrendered for conversion. The Conversion Price per Series A Preferred Share shall be the Original Series A Issue Price multiplied by 0.988474; provided, however, that the Conversion Price for the Series A Preferred Shares shall be subject to adjustment as set forth in Section 3(V)(c)(iv).

(ii) Automatic Conversion. Each Series A Preferred Share shall automatically be converted into Class A Voting Shares at the Conversion Price at the time in effect for such Series A Preferred Shares immediately upon the earlier of (i) the Corporation's sale of its Class A Voting Shares in a bona fide firm commitment underwritten public offering pursuant to a registration statement filed with, and declared effective by, the Securities and Exchange Commission under the United States Securities Act of 1933, as amended (the "US SECURITIES ACT") or under a prospectus filed with, and receipted by, the applicable securities commissions or regulatory authorities in Canada (the "CANADIAN PROSPECTUS"), raising aggregate net proceeds to the Company of at least US$55,000,000 at a minimum share price of US$4.94 per Class A Voting Shares (adjusted to reflect subsequent stock dividends, stock splits or recapitalization) and the Class A Voting Shares are listed on a US stock exchange or a Canadian stock exchange or quoted on a U.S. national automated securities quotation system or (ii) the date specified by written consent or written agreement of the holders of sixty-seven percent (67%) of the then outstanding Series A Preferred Shares.


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(iii) Mechanics of Conversion. Before any holder of Series A Preferred Shares shall be entitled to convert the same into Class A Voting Shares, such holder shall surrender the certificate or certificates therefor, duly endorsed, at the office of the Corporation or of any transfer agent for the Series A Preferred Shares, and shall give written notice to the Corporation at its principal corporate office, of the election to convert the same and shall state therein the name or names in which the certificate or certificates for Class A Voting Shares are to be issued. The Corporation shall, as soon as practicable thereafter, issue and deliver at such office to such holder of Series A Preferred Shares, or to the nominee or nominees of such holder, a certificate or certificates for the number of Class A Voting Shares to which such holder shall be entitled as aforesaid. Such conversion shall be deemed to have been made immediately prior to the close of business on the date of such surrender of the Series A Preferred Shares to be converted, and the person or persons entitled to receive the Class A Voting Shares issuable upon such conversion shall be treated for all purposes as the record holder or holders of such Class A Voting Shares as of such date. If the conversion is in connection with an underwritten offering of securities registered pursuant to the US Securities Act of 1933, as amended or made pursuant to a Canadian Prospectus, the conversion may, at the option of any holder tendering Series A Preferred Shares for conversion, be conditioned upon the closing with the underwriters of the sale of securities pursuant to such offering, in which event the persons entitled to receive the Class A Voting Shares upon conversion of the Series A Preferred Shares shall not be deemed to have converted such Series A Preferred Shares until immediately prior to the closing of such sale of securities.

(iv) Conversion Price Adjustments of Preferred Shares for Certain Dilutive Issuances and Combinations. The Conversion Price of the Series A Preferred Shares shall be subject to adjustment from time to time as follows:

(A) Stock Splits or Subdivisions. In the event the Corporation should at any time or from time to time after the date upon which any Series A Preferred Shares were first issued, (the "PURCHASE DATE") fix a record date for the effectuation of a split or subdivision of the outstanding Class A Voting Shares or the determination of holders of Class A Voting Shares entitled to receive a dividend or other distribution payable in additional Class A Voting Shares or other securities or rights convertible into, or entitling the holder thereof to receive directly or indirectly, additional Class A Voting Shares (hereinafter referred to as "CLASS A VOTING SHARES EQUIVALENTS") without payment of any consideration by such holder for the additional Class A Voting Shares or the Class A Voting Shares Equivalents (including the additional Class A Voting Shares issuable upon conversion or exercise thereof), then,


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as of such record date (or the date of such dividend distribution, split or subdivision if no record date is fixed), the Conversion Price of the Series A Preferred Shares shall be appropriately decreased so that the number of Class A Voting Shares issuable on conversion of each share of such series shall be increased in proportion to such increase of the aggregate of Class A Voting Shares outstanding and those issuable with respect to such Class A Voting Shares Equivalents.

(B) Combinations. If the number of Class A Voting Shares outstanding at any time after the Purchase Date is decreased by a combination of the outstanding Class A Voting Shares, then, following the record date of such combination, the Conversion Price for the Series A Preferred Shares shall be appropriately increased so that the number of Class A Voting Shares issuable on conversion of each Series A Preferred Shares shall be decreased in proportion to such decrease in outstanding shares.

(C) Other Distributions. In the event the Corporation shall declare a distribution payable in securities of other persons, evidences of indebtedness issued by the Corporation or other persons, assets (excluding cash dividends) or options or rights not referred to in
Section 3(V)(c)(iv)(A), then, in each such case for the purpose of this Section 3(V)(c)(iv)(C), the holders of the Series A Preferred Shares shall be entitled to a proportionate share of any such distribution as though they were the holders of the number of Class A Voting Shares of the Corporation into which their Series A Preferred Shares are convertible as of the record date fixed for the determination of the holders of Class A Voting Shares of the Corporation entitled to receive such distribution.

(D) Recapitalizations. If at any time or from time to time there shall be a recapitalization of the Class A Voting Shares (other than a subdivision, combination or merger or sale of assets transaction provided for elsewhere in
Section 3(V)(b) or Section 3(V)(c) hereof, provision shall be made so that the holders of the Series A Preferred Shares shall thereafter be entitled to receive upon conversion of the Series A Preferred Shares the number of shares or other securities or property of the Corporation or otherwise, to which a holder of Class A Voting Shares deliverable upon conversion would have been entitled on such recapitalization. In any such case, appropriate adjustment shall be made in the application of the provisions of this Section 3(V)(c) with respect to the rights of the holders of the Series A Preferred Shares after the recapitalization to the end that the provisions of this Section 3(V)(c) (including adjustment of the Conversion Price then in effect and the number of shares purchasable upon conversion


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of the Series A Preferred Shares) shall be applicable after that event as nearly equivalent as may be practicable.

(E) No Impairment. The Corporation will not, by amendment of its Articles or through any reorganization, recapitalization, transfer of assets, consolidation merger, dissolution, issue or sale of securities or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms to be observed or performed hereunder by the Corporation, but will at all times in good faith assist in the carrying out of all the provisions, of this Section 3(V)(c) and in the taking of all such action as may be necessary or appropriate in order to protect the Conversion Rights of the holders of the Series A Preferred Shares against impairment.

(F) No Fractional Shares and Certificate as to Adjustments.

(1) No fractional shares shall be issued upon the conversion of any Series A Preferred Shares, and the number of Class A Voting Shares to be issued shall be rounded to the nearest whole share. Whether or not fractional shares are issuable upon such conversion shall be determined on the basis of the total number of Series A Preferred Shares the holder is at the time converting into Class A Voting Shares and the number of Class A Voting Shares issuable upon such aggregate conversion.

(2) Upon the occurrence of each adjustment or readjustment of the Conversion Price of Series A Preferred Shares pursuant to this Section 3(V)(c), the Corporation, at its expense, shall promptly compute such adjustment or readjustment in accordance with the terms hereof and prepare and furnish to each holder of Series A Preferred Shares a certificate setting forth such adjustment or readjustment and showing in detail the facts upon which such adjustment or readjustment is based. The Corporation shall, upon the written request at any time of any holder of Series A Preferred Shares, furnish or cause to be furnished to such holder a like certificate setting forth
(aa) such adjustment and readjustment, (bb) the Conversion Price for the Series A Preferred Shares at the time in effect and (cc) the number of Class A Voting Shares and the amount, if any, of other property which at the time would be received upon the conversion of Series A Preferred Shares.

(G) Notices of Record Date. In the event of any taking by the Corporation of a record of the holders of any class of securities for


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the purpose of determining the holders thereof who are entitled to receive any dividend (other than a cash dividend) or other distribution, any right to subscribe for, purchase or otherwise acquire any shares of any class or any other securities or property, or to receive any other right, the Corporation shall mail to each holder of Series A Preferred Shares, at least twenty
(20) days prior to the date specified therein, a notice specifying the date on which any such record is to be taken for the purpose of such dividend, distribution or right, and the amount and character of such dividend, distribution or right.

(H) Reservation of Class A Voting Shares Issuable Upon Conversion. The Corporation shall at all times reserve and keep available out of its authorized but unissued Class A Voting Shares, solely for the purpose of effecting the conversion of the Series A Preferred Shares, such number of Class A Voting Shares as shall from time to time be sufficient to effect the conversion of all Series A Preferred Shares; and if at any time the number of authorized but unissued Class A Voting Shares shall not be sufficient to effect the conversion of all then outstanding Series A Preferred Shares, in addition to such other remedies as shall be available to the holder of such Series A Preferred Shares, the Corporation will take such corporate action as may, in the opinion of its counsel, be necessary to increase its authorized but unissued Class A Voting Shares to such number of shares as shall be sufficient for such purposes, including, without limitation, engaging in best efforts to obtain the requisite shareholder approval of any necessary amendment to these Articles.

(I) Notices. Any notice required by the provisions of this
Section 3(V)(c) to be given to the holders of Series A Preferred Shares shall in writing and shall be deemed effectively given: (1) upon personal delivery to the party to be notified, (2) when sent by confirmed facsimile if sent during normal business hours of the recipient, if not, then on the next business day, or (3) one day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written verification of receipt.

(d) Voting Rights. The holder of Series A Preferred Shares shall have the right to one vote for each Class A Voting Shares into which such Series A Preferred Shares could then be converted, and with respect to such vote, such holder shall have full voting rights and powers equal to the voting rights and powers of the holders of Class A Voting Shares, and shall be entitled, notwithstanding any provision hereof, to receive notice of and attend any shareholders' meeting in accordance with the by-laws of this Corporation, and shall be entitled to vote together with holders of Class A Voting Shares, with respect to any question upon which holders of Class A Voting Shares have the right to vote. Fractional


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votes shall not, however, be permitted and any fractional voting rights available on an as-converted basis (after aggregating all Class A Voting Shares into which Series A Preferred Shares held by each holder could be converted) shall be rounded to the nearest whole number (with one-half being rounded upward).

(e) Protective Provisions. Subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Series A Preferred Shares, so long as any Series A Preferred Shares are outstanding, the Corporation shall not without first obtaining the approval (by vote or written consent, as provided by law) of the holders not less than sixty-seven percent (67%) of the then outstanding Series A Preferred Shares:

(i) alter or change the rights, preferences or privileges of the Series A Preferred Shares;

(ii) amend or vary the Articles or By-Laws of the Corporation in a manner that adversely affects the rights, preferences or privileges of the Series A Preferred Shares;

(iii) re-classify any of the issued and outstanding share capital of the Corporation; or

(iv) authorize or issue, or obligate itself to issue, any equity security, (including any other security convertible into or exercisable for any equity security) having a preference over, the Series A Preferred Shares with respect to voting, dividends or upon liquidation, dissolution or winding-up or merger, amalgamation, consolidation, combination, share purchase or share exchange as set forth in this Section 3 or as otherwise provided by law.

(f) Status of Converted or Reacquired Stock. In the event any Series A Preferred Shares shall be converted pursuant to Section 3(V)(c) hereof or be reacquired by the Corporation, the shares so converted or reacquired shall be cancelled and shall not be issuable by the Corporation.

(g) Ratable Treatment. Except in connection with the conversion of the Series A Preferred Shares at the election of the holder thereof in accordance with Section 3(V)(c)(i), the Corporation shall treat the holders of Series A Preferred Shares ratably in any and all matters.


EXHIBIT 3.2

CANADA BUSINESS
CORPORATIONS ACT
ARTICLES

1. Name of the Corporation

BIRKS & MAYORS INC.

2. The province or territory in Canada where the registered office is situated

Province of Quebec

3. The classes and any maximum number of shares that the Corporation is authorized to issue

The attached Schedule 1 is forming part hereof.

4. Restrictions, if any, on share transfers

None, except as otherwise set forth in Schedule 1.

5. Number (or minimum and maximum number) of directors

A minimum of three (3) directors and a maximum of fifteen (15) directors.

6. Restrictions, if any, on the business the Corporation may carry on

None.

7. Other provisions, if any

(a) Meetings of shareholders of the Corporation may be held at the places in Canada as set out in the by-laws of the Corporation or in the greater metropolitan area of any city having a population of more than 80,000 inhabitants in the United States, in any member-country of the European Union or in Asia.

(b) A director's term of office shall be from the date of the meeting at which he is elected or appointed until the first annual meeting next following his election or nomination or, if an election of the board of directors is not held at such meeting or if such meeting does not occur, at the date on which his successor is elected or appointed, or earlier if he dies or resigns, is removed or disqualified, or if his term of office ends for any other reason.

(c) The directors may appoint one or more directors, who shall hold office for a term expiring no later than the close of the next annual meeting of shareholders, but the total number of directors so appointed may not exceed one-third of the number of directors elected at the previous annual meeting of shareholders.

1

SCHEDULE 1

3. THE CLASSES AND MAXIMUM NUMBER OF SHARES THAT THE CORPORATION IS AUTHORIZED TO ISSUE:

Unlimited number of Class A Voting Shares without nominal or par value; Unlimited number of Class B Multiple Voting Shares without nominal or par value; and
Unlimited number of Preferred Shares without nominal or par value, issuable in series.

The Class A Voting Shares and the Class B Multiple Voting Shares are sometimes referred to herein collectively as the "Common Shares". Any capitalized term shall have the meaning assigned to such term in these Articles. Any reference herein to the Act is a reference to the Canada Business Corporations Act as it now exists and as it may be amended from time to time and any reference herein to a section of the Act is a reference to a section of the Act as such section is presently numbered or as it may be renumbered from time to time.

I. THE CLASS A VOTING SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting. Each Class A Voting Share shall entitle the holder thereof to one (1) vote at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).

(b) Ranking on Liquidation. In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class A Voting Shares or the Class B Multiple Voting Shares, the holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class A Voting Shares and the holders of the Class B Multiple Voting Shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.

(c) Dividends and Distributions. In addition to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares, holders of Class A Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of the Class B Multiple Voting Shares. Dividends and distributions on Class A Voting Shares shall be payable on the date fixed for payment of the dividend or distribution in respect of Class A Voting Shares or, if applicable, on the date fixed for payment of any dividend or distribution in respect of Class B Multiple Voting Shares.

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(d) Right of Participation in a Sale Transaction.

(i) No holder of Class B Multiple Voting Shares (a "Selling Holder") shall sell, transfer or otherwise dispose of Class B Multiple Voting Shares if, immediately following such sale, transfer or disposition of Class B Multiple Voting Shares, such Selling Holder and its Affiliates shall control less than a majority of the total voting rights attached to the Common Shares issued and outstanding on the date of such sale, transfer or disposition (a "Sale Transaction"), unless all other holders of Common Shares shall have the right (A) to receive the same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the Selling Holder pursuant to the Sale Transaction and (B) to participate in such Sale Transaction on the same terms as the Selling Holder in all other material respects, including in respect of the conditions to such Sale Transaction. Written notice of any Sale Transaction, which notice shall specify the terms of such Sale Transaction and the right of all holders of Common Shares to participate in such Sale Transaction, shall be provided to the holders of Common Shares by first class mail, at least twenty (20) business days prior to the consummation of such Sale Transaction.

(ii) Any Sale Transaction not in compliance with subsection 00 above shall be null and void and shall not be registered in the books of the Corporation.

(iii) Notwithstanding the foregoing, none of the following shall constitute a Sale Transaction: (A) any pledge, mortgage, hypothecation, lien or similar encumbrance, whether by possession or registration, of Class B Multiple Voting Shares which creates a security interest in favor of another person or entity, and (B) any sale, transfer or other disposition of Class B Multiple Voting Shares to Affiliates, Associates or shareholders of the transferor of such Class B Multiple Voting Shares. For purposes of these Articles, an "Affiliate", when used to indicate a relationship with any person, means a person that directly or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with, such specified person. For purposes of these Articles, an "Associate", when used to indicate a relationship with any person, means (x) any trust or other estate in which such person has a substantial beneficial interest or as to which such person serves as trustee or in a similar fiduciary capacity and (y) a spouse or child of such person.

(e) Right of Participation in a Business Combination.

(iv) The Corporation shall not consummate a Business Combination unless the holders of Class A Voting Shares shall have the right (A) to receive the same consideration (on a per share basis), whether cash, non-cash or some combination thereof, as that to be received by the holders of Class B Multiple Voting Shares in connection with such Business Combination and (B) to participate in such Business Combination on the same terms as the holders of Class B Multiple Voting Shares in all other material respects, including in respect of the conditions to such Business Combination.

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(v) "Business Combination" as used herein shall mean, whether in one or a series of related transactions:

(A) any merger, amalgamation, recapitalization or consolidation involving the Corporation, other than a merger, amalgamation, recapitalization, consolidation or similar transaction with a wholly-owned subsidiary of the Corporation or which is solely for the purpose of continuance of the Corporation as a corporation in another jurisdiction;

(B) any sale, lease, exchange, transfer or other disposition involving 50% or more of the assets of the Corporation and its subsidiaries, on a consolidated basis; or

(C) any agreement, contract or other arrangement having the same purpose or effect as the transactions described in (A) and (B) above.

(f) Transactions or Actions Requiring Special Approval.

(vi) In addition to any other approvals required under the Act or these Articles, prior to consummating a Related Party Transaction, the Corporation shall obtain (A) the consent of the majority of a committee of independent directors of the Corporation and (B) with respect to clauses (x) and (y) of the definition of Related Party Transaction below, the affirmative vote in favor of the approval of the Related Party Transaction by holders of a majority of the Class A Voting Shares (exclusive of Class A Voting Shares held by the Related Person (and its Affiliates and Associates) which is or would be a party to such Related Party Transaction) that cast a vote, in person or by proxy (but not including any vote that is not counted as either an affirmative or negative vote), at the annual or special shareholders meeting at which such Related Party Transaction is considered.

(vii) For purposes of these Articles, (A) "Related Party Transaction" shall mean (x) consummation of a Business Combination with a Related Person; (y) amending, repealing or altering in anyway any provision of these Articles or the By-laws of the Corporation, except for matters not having an adverse effect on the holders of Class A Voting Shares; or (z) the issuance, sale, exchange, transfer or other disposition (in one transaction or a series of related transactions) by the Corporation or any wholly-owned subsidiary of the Corporation of any securities of the Corporation or of such subsidiary to a Related Person (other than pursuant to: an employee or director stock incentive plan or other compensation arrangements approved by the Compensation Committee of the Corporation; an offering made to all holders of Class A Voting Shares; or a public offering); and (B) "Related Person" shall mean any individual, corporation, partnership, group, association or other person or entity that, together with its Affiliates and Associates, beneficially owns Class A Voting Shares and/or Class B Multiple Voting Shares which, in the aggregate, equal twenty percent (20%) or more of the total voting rights attached to the Common Shares issued and outstanding at the time the definitive agreement with respect to a Related Party Transaction is executed.

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(g) Subdivision, Consolidation, Reclassification or other Change. No subdivision, consolidation or reclassification of, or other change to, the Class A Voting Shares shall be carried out, either directly or indirectly unless, at the same time, the Class B Multiple Voting Shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.

(h) Equal Status. Except as otherwise expressly provided in these Articles, Class A Voting Shares and Class B Multiple Voting Shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.

(i) Approval of Issuance. For so long as the outstanding Class B Multiple Voting Shares represent a majority of the total voting rights attached to the Common Shares, the Corporation shall not issue any Class A Voting Shares, or any security convertible into or exercisable or exchangeable for Class A Voting Shares, unless such issuance, or the plan or agreement under which such security is to be issued, has been approved by (i) a majority of the votes cast at a meeting of the holders of Class B Multiple Voting Shares or (ii) unanimous written consent of the holders of Class B Multiple Voting Shares; provided, however, such approval shall not be required for the issuance of:

(A) Class A Voting Shares, options or warrants under any plan or agreement approved by the Corporation prior to June 1, 2005 (including without limitation, pursuant to the Agreement and Plan of Merger and Reorganization, dated as of April 18, 2005 and as thereafter amended, among the Corporation, Birks Merger Corporation and Mayor's Jewelers, Inc.); or

(B) Class A Voting Shares upon the exercise of an option or warrant issued or to be issued under any plan or agreement approved by the Corporation prior to June 1, 2005; or

(C) Class A Voting Shares upon the conversion of Class B Multiple Voting Shares; or

(D) Class A Voting Shares upon the conversion, exercise or exchange of any security, obligation or other instrument of the Corporation for Class A Voting Shares if the issuance of such security, obligation or other instrument of the Corporation was previously approved pursuant to this paragraph
3.I.(i).

II. THE CLASS B MULTIPLE VOTING SHARES SHALL HAVE ATTACHED THERETO THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Voting. Each Class B Multiple Voting Share shall entitle the holder thereof to ten (10) votes at all meetings of the shareholders of the Corporation (except meetings at which only holders of another specified class of shares are entitled to vote pursuant to the provisions hereof or pursuant to the provisions of the Act).

(b) Ranking on Liquidation. In the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, subject to the rights, privileges, restrictions and conditions attaching to any other class of shares ranking prior to the Class B Multiple Voting Shares or the Class A Voting Shares, the

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holders of the Class B Multiple Voting Shares and the holders of the Class A Voting Shares shall be entitled to receive the remaining property of the Corporation. The holders of the Class B Multiple Voting Shares and the holders of the Class A Voting Shares shall rank equally with respect to the distribution of assets in the event of the liquidation, dissolution or winding-up of the Corporation, whether voluntary or involuntary, or any other distribution of the assets of the Corporation among shareholders for the purpose of winding-up its affairs.

(c) Dividends and Distributions. In addition to any dividend or distribution declared by the directors in respect of Class B Multiple Voting Shares, holders of Class B Multiple Voting Shares shall be entitled to receive a dividend or distribution, whether cash, non-cash or some combination thereof, equal (on a per share basis) to any dividend or distribution declared by the directors of the Corporation in respect of Class A Voting Shares. Dividends and distributions on Class B Multiple Voting Shares shall be payable on the dated fixed for payment of the dividend or distribution in respect of Class B Multiple Voting Shares or, if applicable, on the date fixed for payment of a dividend or distribution in respect of Class A Voting Shares

(d) Conversion by Holder into Class A Voting Shares. Each Class B Multiple Voting Share may at any time and from time to time, at the option of the holder, be converted into one (1) fully paid and non-assessable Class A Voting Share. Such conversion right shall be exercised as follows:

(i) the holder of Class B Multiple Voting Shares shall send to the transfer agent of the Corporation a written notice, accompanied by a certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right. Such notice shall be signed by the holder of the Class B Multiple Voting Shares in respect of which such right is being exercised, or by the duly authorized representative thereof, and shall specify the number of Class B Multiple Voting Shares which such holder desires to have converted. The holder shall also pay any governmental or other tax, if any, imposed in respect of such conversion. The conversion of the Class B Multiple Voting Shares into Class A Voting Shares shall take effect upon receipt by the transfer agent of the Corporation of the conversion notice accompanied by the certificate or certificates representing the Class B Multiple Voting Shares in respect of which the holder desires to exercise such conversion right.

(ii) upon receipt of such notice and certificate or certificates by the transfer agent of the Corporation, the Corporation shall, effective as of the date of such receipt, issue or cause to be issued a certificate or certificates representing Class A Voting Shares into which Class B Multiple Voting Shares are being converted. If less than all of the Class B Multiple Voting Shares represented by any certificate are to be converted, the holder shall be entitled to receive a new certificate representing the Class B Multiple Voting Shares represented by the original certificate which are not to be converted.

(e) Subdivision, Consolidation, Reclassification or other Change. No subdivision, consolidation or reclassification of, or other change to, the Class B Multiple Voting Shares shall be carried out unless, at the same time, the Class A Voting Shares are subdivided, consolidated, reclassified or changed in the same manner and on the same basis.

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(f) Equal Status. Except as otherwise expressly provided in these Articles, Class B Multiple Voting Shares and Class A Voting Shares shall have the same rights and privileges and shall rank equally, share ratably and be equal in all respects as to all matters.

(g) Approval of Issuance. For so long as the outstanding Class B Multiple Voting Shares represent a majority of the total voting rights attached to the Common Shares, the Corporation shall not issue any Class B Multiple Voting Shares, or any security convertible into or exercisable or exchangeable for Class B Multiple Voting Shares, unless such issuance has been approved by (i) a majority of the votes cast at a meeting of the holders of Class B Multiple Voting Shares or (ii) unanimous written consent of the holders of Class B Multiple Voting Shares; provided, however, such approval shall not be required for the issuance of Class B Multiple Voting Shares upon the conversion, exercise or exchange of any security of the Corporation for Class B Multiple Voting Shares if the issuance of such security of the Corporation was previously approved pursuant to this paragraph 3.II.(g).

III. THE PREFERRED SHARES SHALL HAVE ATTACHED THERETO, AS A CLASS, THE FOLLOWING RIGHTS, PRIVILEGES, RESTRICTIONS AND CONDITIONS:

(a) Issuance of Preferred Shares, in Series. The directors of the Corporation may, at any time and from time to time, issue Preferred Shares in one (1) or more series, each series to consist of such number of Preferred Shares as may, before issuance thereof, be determined by the directors.

(b) Determination of Rights, Privileges, Restrictions, Conditions and Limitations attaching to Series of Preferred Shares. The directors of the Corporation may, subject to the following, from time to time fix, before issuance, the designation, rights, privileges, restrictions, conditions and limitations to attach to the Preferred Shares of each series including, without limiting the generality of the foregoing,

(i) the rate, amount or method of calculation of preferential dividends of the Preferred Shares of such series, if any, whether cumulative or non-cumulative or partially cumulative, and whether such rate, amount or method of calculation shall be subject to change or adjustment in the future, the currency or currencies of payment, the date or dates and place or places of payment thereof and the date or dates from which such preferential dividends shall accrue; provided, that, the dividends payable with respect to any series of Preferred Shares, whether cumulative or non-cumulative or partially cumulative, shall not exceed five (5) percent of the liquidation preference of such series of Preferred Shares;

(ii) the redemption price and terms and conditions of redemption, if any, of the Preferred Shares of such series; provided, that, without the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called, the redemption price shall not exceed the liquidation preference of such shares;

(iii) the rights of retraction, if any, vested in the holders of Preferred Shares of such series, and the prices and the other terms and conditions of any rights of retraction, and whether any additional rights of retraction may be vested in such holders in the future; provided, that, without the approval by a majority of the

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votes cast at a meeting of shareholders of the Company duly called, the retraction price shall not exceed the liquidation preference of such shares;

(iv) the voting rights, if any, of the Preferred Shares of such series; provided, that, the approval by a majority of the votes cast at a meeting of shareholders of the Corporation duly called shall be required for the issuance of any series of Preferred Shares with voting rights;

(v) the conversion rights and terms and conditions of conversion, if any, of the Preferred Shares of such series; provided, that, the approval by a majority of the votes cast at a meeting of shareholders of the Company duly called shall be required for the issuance of any series of Preferred Shares which are convertible into securities with voting rights;

(vi) any sinking fund, purchase fund or other provisions attaching to the Preferred Shares of such series; and

(vii) any other relative rights, preferences and limitations of the Preferred Shares of such series,

the whole subject to the issuance of a certificate of amendment in respect of articles of amendment in the prescribed form to designate a series of Preferred Shares.

(c) Cumulative Dividends or Return of Capital not Paid in Full. Pursuant to section 27(2) of the Act, when any cumulative dividends or amounts payable on a return of capital in respect of a series of Preferred Shares are not paid in full, the Preferred Shares of all series shall participate ratably in respect of such dividends including accumulations, if any, in accordance with the sums which would be payable on the Preferred Shares if all such dividends were declared and paid in full, and on any return of capital in accordance with the sums which would be payable on such return of capital if all sums so payable were paid in full.

(d) Payment of Dividends and Other Preferences. The Preferred Shares shall be entitled to preference over the Class A Voting Shares, the Class B Multiple Voting Shares and any other shares of the Corporation ranking junior to the Preferred Shares with respect to the payment of dividends, and may also be given such other preferences over the Class A Voting Shares, the Class B Multiple Voting Shares and any other shares of the Corporation ranking junior to the Preferred Shares, as may be fixed by the directors of the Corporation, as to the respective series authorized to be issued.

(e) Procedure for Payment of Dividends. No dividends shall at any time be declared or paid or set apart for payment on any shares of the Corporation ranking junior to the Preferred Shares, unless all dividends up to and including the dividends payable for the last completed period for which such dividends shall be payable on each series of Preferred Shares then issued and outstanding shall have been declared and paid or set apart for payment at the date of such declaration or payment or setting apart for payment on such shares of the Corporation ranking junior to the Preferred Shares, nor shall the Corporation call for redemption or redeem or purchase for cancellation or reduce or otherwise pay off any of the Preferred Shares (less than the total amount then outstanding) or any shares of the Corporation ranking junior to the Preferred Shares, unless all dividends up to and including the dividend payable for the last completed

8

period for which such dividends shall be payable on each series of the Preferred Shares then issued and outstanding shall have been declared and paid or set apart for payment at the date of such call for redemption, purchase, reduction or other payment.

(f) Ranking for Payment of Dividends and Liquidation, Dissolution or Winding-up. The Preferred Shares of each series shall rank on a parity with the Preferred Shares of every other series with respect to priority in payment of dividends and in the distribution of assets in the event of liquidation, dissolution or winding-up of the Corporation whether voluntary of involuntary.

(g) Liquidation, Dissolution or Winding-up. In the event of the liquidation, dissolution or winding-up of the Corporation or other distribution of assets of the Corporation among shareholders for the purpose of winding-up its affairs, the holders of the Preferred Shares shall, before any amount shall be paid to or any property or assets of the Corporation distributed among the holders of the Class A Voting Shares, the Class B Multiple Voting Shares or any other shares of the Corporation ranking junior to the Preferred Shares, be entitled to receive:

(i) an amount equal to the consideration received by the Corporation upon the issuance of such shares together with, in the case of cumulative Preferred Shares, all unpaid cumulative dividends (which for such purpose shall be calculated as if such cumulative dividends were accruing from day to day for the period from the expiration of the last period for which cumulative dividends have been paid-up to and including the date of distribution) and, in the case of non-cumulative Preferred Shares, all declared and unpaid non-cumulative dividends; and

(ii) if such liquidation, dissolution, winding-up or distribution shall be voluntary, an additional amount equal to the premium, if any, which would have been payable on the redemption of the said Preferred Shares respectively if they had been called for redemption by the Corporation on the date of distribution and, if said Preferred Shares could not be redeemed on such date, then an additional amount equal to the greatest premium, if any, which would have been payable on the redemption of said Preferred Shares respectively.

(h) Purchase by the Corporation. The Preferred Shares of any series may be purchased for cancellation or made subject to redemption by the Corporation at such times and at such prices and upon such other terms and conditions as may be specified in the rights, privileges, restrictions and conditions attaching to the Preferred Shares of such series as set forth in the articles of amendment relating to such series.

(i) Amendments. The provisions of this section III may be deleted or varied in whole or in part by a certificate of amendment, but only with the prior approval of the holders of the Preferred Shares, given as hereinafter specified, in addition to any other approval required by the Act (or any other statutory provision of the like or similar effect, from time to time in force). The approval of the holders of the Preferred Shares with respect to any and all matters hereinbefore referred to, may be given by at least two-thirds (2/3) of the votes cast at a meeting of the holders of the Preferred Shares duly called for that purpose and held upon at least twenty-one (21) days notice at which the holders of a majority of the outstanding Preferred Shares are present or represented by proxy. If at any such meeting the holders of a majority of the outstanding Preferred Shares are not present or represented by proxy within thirty (30) minutes after the time appointed for

9

such meeting, then the meeting shall be adjourned to such date being not less than thirty (30) days later and to such time and place as may be determined by the chairman of the meeting and not less than twenty-one (21) days notice shall be given of such adjourned meeting but it shall not be necessary in such notice to specify the purpose for which the meeting was originally called. At such adjourned meeting the holders of Preferred Shares, present or represented by proxy, may transact the business for which the meeting was originally called and a resolution passed thereat by not less than two-thirds (2/3) of the votes cast at such adjourned meeting, shall constitute the authorization of the holders of the Preferred Shares referred to above. The formalities to be observed in respect of the giving of notice of any such meeting or adjourned meeting and the conduct thereof shall be those from time to time prescribed by the by-laws of the Corporation with respect to meetings of shareholders. On every poll taken at every such meeting or adjourned meeting, every holder of Preferred Shares shall be entitled to one (1) vote in respect of each Preferred Share held.

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.

.
.

Exhibit 3.3

HENRY BIRKS ET FILS INC./HENRY BIRKS & SONS INC.

BY-LAW 1

                                                                                    ARTICLE       PAGE
DEFINITIONS                                                                            1             1
Act                                                                                    1             1
Articles                                                                               1             1
By-law                                                                                 1             1
Unanimous shareholder agreement                                                        1             1

REGISTERED OFFICE                                                                      2             1

CORPORATE SEAL                                                                         3             2

DIRECTORS                                                                                            2
Number and Powers                                                                      4
Vacancies                                                                              5             2
Term of Office                                                                         6             2
Vacation of Office                                                                     7             2
Election                                                                               8             3

MEETINGS OF DIRECTORS                                                                                3
Place of Meeting                                                                       9             3
Notice                                                                                 9             3
Waiver of Notice                                                                       9             3
Telephone Participation                                                                9             4
Adjournment                                                                           10             4
Quorum and Voting                                                                     11             4
RESOLUTION IN LIEU OF MEETING                                                         12             4

REMUNERATION OF DIRECTORS                                                             13             4

SUBMISSION OF CONTRACTS OR TRANSACTION TO SHAREHOLDERS FOR APPROVAL                   14             5

INDEMNITIES TO DIRECTORS AND OTHERS                                                   15             5

OFFICERS                                                                                             5
Appointment of Officers                                                               16             5
Remuneration ad Removal of Officers                                                   17             6
Duties of Officers may be Delegated                                                   18             6
Chairman of the Board                                                                 19             6


                                                                                    ARTICLE       PAGE
President                                                                             20             6
Vice-President                                                                        21             6
Secretary                                                                             22             6
Treasurer                                                                             23             7
Assistant Secretary and Assistant Treasurer                                           24             7

MANAGING DIRECTOR                                                                     25             7

COMMITTEES                                                                            26             8

SHAREHOLDERS' MEETINGS                                                                               8
Annual Meeting                                                                        27             8
Special Meetings                                                                      28             8
Place of Meetings                                                                     29             8
Notice                                                                                30             8
Omission of Notice                                                                    31             9
Record Date                                                                           32             9
Votes                                                                                 33             9
Proxies                                                                               34            10
Adjournment                                                                           35            12
Quorum                                                                                36            12
Resolution in lieu of meeting                                                         37            12

SECURITIES                                                                                          13
Certificates                                                                          38            13
Registrar and Transfer Agent                                                          39            13
Surrender of Share Certificates                                                       40            13
Defaced, Destroyed, Stolen or Lost Certificates                                       41            13

DIVIDENDS                                                                             42            14

NOTICE                                                                                              14
Shares registered in more than one name                                               43            14
Persons becoming entitled by operation of law                                         44            14
Deceased Shareholder                                                                  45            14
Signatures to Notices                                                                 46            14
Computation of Time                                                                   47            14
Proof of Service                                                                      48            14

CHEQUES, DRAFTS, NOTES ETC.                                                           49            15

CUSTODY OF SECURITES                                                                  50            15

EXECUTION OF CONTRACTS, ETC.                                                          51            15


DECLARATIONS                                                                          52            16

FISCAL YEAR                                                                           53            17


DEFINITIONS

1. In this by-law and all other by-laws of the Corporation, unless the context otherwise specifies or requires:

(a) "ACT" means the Canada Business Corporations Act, R.S.C. 1985, c. C-44, and any statute that may be substituted therefor, as from time to time amended;

(b) "ARTICLES" means the articles of the Corporation, as from time to time amended or restated;

(c) "BY-LAW" means this by-law and all other by-laws of the Corporation form time to time in force and effect;

(d) "UNANIMOUS SHAREHOLDERS AGREEMENT" means an agreement as described in subsection 146(2) of the Act made by the shareholders of the Corporation;

(e) words importing the singular number only shall include the plural and vice versa; words importing the masculine gender shall include the feminine and neuter genders and vice versa; words importing persons shall include bodies corporate, corporations, companies, partnerships, syndicates, trusts and any number or aggregate of individuals;

(f) the headings used in the by-laws are inserted for reference purposes only and are not to be considered or taken into account in construing the terms or provisions thereof or to be deemed in any way to clarify, modify or explain the effect of any such terms or provisions; and

(g) all terms contained in the by-laws and which are defined in the Act shall have the meanings given to such terms in the Act.

REGISTERED OFFICE

2. The Corporation may from time to time (i) by resolution of the board of directors change the location of the address of the registered office of the Corporation within the place specified in the articles and (ii) by articles of amendment change the place in which its registered office is situated to another place within Canada.

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CORPORATE SEAL

3. The Corporation may have one or more corporate seals which shall be such as the board of directors may be resolution from time to time adopt and change.

DIRECTORS

4. Number and Powers. There shall be a board of directors consisting of such fixed number, or minimum and maximum number of directors as may be set out in the articles. If any of the issued securities of the Corporation are or were part of a distribution to the public and remain outstanding and are held by more than one person, the Corporation shall not have fewer than three (3) directors, at least two (2) of whom are not officers or employees of the Corporation or its affiliates.

5. Vacancies. If the number of directors is increased, the resulting vacancies shall be filled at a meeting of shareholders duly called for that purpose. Notwithstanding the provisions of this by-law and subject to the provisions of the Act, if a vacancy should otherwise occur in the board, the remaining directors, if constituting a quorum, may appoint a qualified person to fill the vacancy for the remainder of the term. In the absence of a quorum, the remaining directors shall forthwith call a meeting of shareholders to fill the vacancy pursuant to subsection 111(2) of the Act. Where a vacancy or vacancies exist in the board, the remaining directors may exercise all of the powers of the board so long as a quorum remains in office.

6. Term of Office. A director's term of office shall be from the meeting at which he is elected or appointed until the annual meeting next following or until his successor is elected or appointed, or until, if earlier, he dies or resigns, or is removed or disqualified pursuant to the provisions of the Act.

7. Vacation of Office. The office of a director shall ipso facto be vacated if:

(a) he dies;

(b) by notice in writing to the Corporation he resigns his office and such resignation, if not effective immediately, becomes effective in accordance with its terms;

(c) he is removed from office in accordance with section 109 of the Act; or

(d) he ceases to be qualified to be a director.

8. Election. Directors shall be elected by the shareholders by ordinary resolution in a general meeting on show of hands unless a poll is demanded and if a poll is demanded such election shall be by ballot.

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A retiring director shall retain office until the adjournment or termination of the meeting at which his successor is elected unless such meeting was called for the purpose of removing him from office as a director in which case the director so removed shall vacate office forthwith upon the passing of the resolution for his removal.

MEETINGS OF DIRECTORS

9. Place of Meeting. Subject to the articles, meetings of directors may be held at any place within or outside Canada as the directors may from time to time determine or the person convening the meeting may give notice. A meeting of the board of directors may be convened by the chairman of the board, if any, the president if any, or any two directors at any time. The secretary, if any, shall upon direction of any of the foregoing convene a meeting of the board of directors.

Notice. Notice of the time and place for the holding of any such meeting shall be delivered, mailed, faxed, telegraphed, cabled or telexed to each director at his latest address as shown on the records of the Corporation not less than two (2) days or twelve (12) days if mailed (exclusive of the day on which the notice is delivered, mailed, faxed, telegraphed, cabled or telexed but inclusive of the day for which notice is given) before the date of the meeting; provided that meetings of the board of directors may be held at any time without notice if all the directors have waived notice.

For the first meeting of the board of directors to be held immediately following the election of directors at an annual or special meeting of the shareholders, no notice of such meeting need be given to the newly elected or appointed director or directors in order for the meeting to be duly constituted, provided a quorum of the directors is present.

A notice of a meeting of directors shall specify any matter referred to in subsection 115(3) of the Act that is to be dealt with at the meeting.

Waiver of Notice. Notice of any meeting of the board of directors or any irregularity in any meeting or in the notice thereof may be waived by any director in writing or by fax, telegram, cable or telex addressed to the Corporation or in any other manner, and such waiver may be validly given either before or after the meeting to which such waiver relates. The attendance of a director at a meeting of directors is a waiver of notice of the meeting except where a director attends a meeting for the express purpose of objecting to the transaction of any business on the grounds that the meeting is not lawfully called.

Telephone Participation. A director may, if all the directors of the Corporation consent thereto (either before, during or after the meeting), participate in a meeting of directors by means of such telephone or other communications facilities as permit all

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persons participating in the meeting to hear each other, and a director participating in such a meeting by such means shall be deemed to be present at the meeting.

10. Adjournment. Any meeting of the board of directors may be adjourned from time to time by the chairman of the meeting, with the consent of the meeting, to a fixed time and place and no notice of the time and place for the continuance of the adjourned meeting need be given to any director. Any adjourned meeting shall be duly constituted if held in accordance with the terms of the adjournment and a quorum present thereat. The directors who formed a quorum at the original meeting are not required to form the quorum at the adjourned meeting. If there is no quorum present at the adjourned meeting, the original meeting shall be deemed to have terminated forthwith after its adjournment.

11. Quorum and Voting. Subject to the articles, a majority of the number of directors in office at the time shall constitute a quorum for the transaction of business. Subject to subsection 117(1) of the Act, no business shall be transacted by the directors except at a meeting of directors at which a quorum of the board is present. Questions arising at any meeting of the board of directors shall be decided by a majority of votes cast. In case of an equality of votes, the chairman of the meeting, in addition to his original vote shall not have a second or casting vote. Where the Corporation has only one director, that director may constitute the meeting.

12. Resolution in lieu of meeting. A resolution in writing, signed by all the directors entitled to vote on that resolution at a meeting of directors, is as valid as if it had been passed at a meeting of directors or committee of directors.

A copy of every such resolution shall be kept with the minutes of the proceedings of the directors or committee of directors.

REMUNERATION OF DIRECTORS

13. Subject to the articles or any unanimous shareholders agreement, the remuneration to be paid to the directors shall be such as the board of directors shall from time to time determine and such remuneration shall not be in addition to the salary paid to any officer of the Corporation who is also a member of the board of directors. The directors may also by resolution award special remuneration to any director undertaking any special services on the Corporation's behalf other than the routine work ordinarily required of a director by the Corporation. The confirmation of any such resolution or resolutions by the shareholders shall not be required. The directors shall also be entitled to be paid their traveling and other expenses properly incurred by them in connection with the affairs of the Corporation. The directors concerned shall not vote on such resolutions.

SUBMISSION OF CONTRACTS OR TRANSACTIONS TO SHAREHOLDERS FOR APPROVAL

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14. The board of directors in its discretion may submit any contract, act or transaction for approval, ratification or confirmation at any annual meeting of the shareholders or at any special meeting of the shareholders called for the purpose of considering the same and any contract, act or transaction that shall be approved, ratified or confirmed by resolution passed by a majority of the votes cast at any such meeting (unless any different or additional requirement is imposed by the Act or by the Corporation's articles or any other by-law) shall be as valid and as binding upon the Corporation and upon all the shareholders as though it had been approved, ratified or confirmed by every shareholder of the Corporation.

INDEMNITITES TO DIRECTORS AND OTHERS

15. Except in respect of an action by or on behalf of the Corporation or another body corporate (as hereinafter defined) to procure a judgment in its favour, the Corporation shall indemnify each director and officer of the Corporation and each former director and officer of the Corporation and each person who acts or acted at the Corporation's request as a director or officer of another body corporate, and his heirs and legal representatives, against all costs, charges and expenses, including any amount paid to settle an action or satisfy a judgment0, reasonably incurred by him in respect of any civil, criminal or administrative action or proceeding to which he is made a party by reason of being or having been a director or officer of the Corporation or another body corporate, as the case may be, if

(a) he acted honestly and in good faith with a view to the best interests of the Corporation; and

(b) in the case of a criminal or administrative action or proceeding that is enforced by a monetary penalty, he had reasonable grounds for believing that his conduct was lawful.

"another body corporate" as used herein means a body corporate of which the Corporation is or was a shareholder or creditor.

OFFICERS

16. Appointment of Officers. Subject to the articles or any unanimous shareholders agreement, the board of directors, annually or as often as may be required, may appoint from among themselves a chairman of the board and may appoint a president and a secretary and, if deemed advisable, may also appoint a vice chairman, one or more vice-presidents, a treasurer and one or more assistant secretaries and/or one or more assistant treasurers. None of such officers, except the chairman of the board, need be a director of the Corporation. Any two (2) or more of such offices may be held by the same person. In case and whenever the same person holds the offices of secretary and treasurer he may, but need not, be known as the secretary-treasurer. The board of directors may from

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time to time designate such other offices and appoint such other officers, employees and agents as it shall deem necessary who shall have such authority and shall perform such functions and duties, as may from time to time be prescribed by resolution of the board of directors.

17. Remuneration and Removal of Officers. Subject to the articles or any unanimous shareholders agreement, the remuneration of all officers, employees and agents elected or appointed by the board of directors may be determined from time to time by resolution of the board of directors. The fact that any officer, employee or agent is a director or shareholder of the Corporation shall not disqualify him from receiving such remuneration as may be so determined. The board of directors may by resolution remove any officer, employee or agent at any time, with or without case.

18. Duties of Officers may be Delegated. In case of the absence or inability or refusal to act of any officer of the Corporation or for any other reason that the board of directors may deem sufficient, the board may delegate all or any of the powers of such officer to any other officer or to any director for the time being.

19. Chairman of the Board. The chairman of the board, if any, shall, if present, preside at all meetings of the board of directors and of shareholders. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors.

20. President. The president, if any, shall be the chief executive officer of the Corporation and shall exercise general supervision over the business and affairs of the Corporation. In the absence of the chairman of the board, if any, the president shall, when present, preside at all meetings of the board of directors and shareholders; he shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and shall perform such other duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office.

21. Vice-President. The vice-president or, if more than one, the vice-presidents in order of seniority, shall be vested with all the powers and shall perform all the duties of the president in the absence or inability or refusal to act of the president, provided, however, that a vice-president who is not a director shall not preside as chairman at any meeting of shareholders. The vice-president or, if more than one, the vice-presidents in order of seniority, shall sign such contracts, documents or instruments in writing as require his or their signatures and shall also have such other powers and duties as may from time to time be assigned to him or them by resolution of the board of directors.

22. Secretary. The secretary, if any, shall give or cause to be given notices for all meetings of the board of directors, of committees thereof, if any, and of shareholders when directed to do so and shall have charge, subject to the provisions of this by-law, of the records referred to in section 20 of the Act (except the accounting records) and of the corporate seal or seals, if any. He shall sign such contracts, documents or instruments in

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writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office.

23. Treasurer. Subject to the provisions of any resolution of the board of directors, the treasurer, if any, shall have the care and custody of all the funds and securities of the Corporation and shall deposit the same in the name of the Corporation in such bank or banks or with such other depositary or depositaries as the board of directors may by resolution direct. He shall prepare, maintain and keep or cause to be kept adequate books of accounts and accounting records. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office. He may be required to give such bond for the faithful performance of his duties as the board of directors in their uncontrolled discretion may require and no director shall be liable for failure to require any such bond or for the insufficiency of any such bond or for any loss by reason of the failure of the Corporation to receive any indemnity thereby provided.

24. Assistant Secretary and Assistant Treasurer. The assistant secretary or, if more than one, the assistant secretaries in order of seniority, and the assistant treasurer or, if more than one, the assistant treasurers in order of seniority, shall respectively perform all the duties of the secretary and treasurer, respectively, in the absence or inability to act of the secretary or treasurer as the case may be. The assistant secretary or assistant secretaries, if more than one, and the assistant treasurer or assistant treasurers, if more than one, shall sign such contracts, documents or instruments in writing as require his or their signatures respectively and shall have such other powers and duties as may from time to time be assigned to them by resolution of the board of directors.

MANAGING DIRECTOR

25. The board of directors may from time to time appoint from their number a managing director who is a resident Canadian and may delegate to him any of the powers of the board of directors except as provided in subsection 115(3) of the Act. The managing director shall conform to all lawful orders given to him by the board of directors of the Corporation and shall at all reasonable times give to the directors or any of them all information they may require regarding the affairs of the Corporation. Any agent or employee appointed by the managing director shall be subject to discharge by the board of directors.

COMMITTEES

26. The board of directors may from time to time appoint from their number one or more committees consisting of one or more individuals and delegate to such committee or committees any of the powers of the directors except as provided in subsection 115(3)

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of the Act. Unless otherwise ordered by the board, a committee of directors shall have power to fix its quorum, to elect its chairman and to regulate its proceedings.

SHAREHOLDERS' MEETINGS

27. Annual Meeting. Subject to compliance with section 133 of the Act, the annual meeting of the shareholders shall be convened on such day in each year and at such time as the board of directors may by resolution determine.

28. Special Meetings. Other meetings of the shareholders may be convened by order of the chairman of the board, the president or a vice-president who is a director or by the board of directors, to be held at such time and place as may be specified in such order.

Special meetings of shareholders may also be called by written requisition to the board of directors signed by shareholders holding between them not less than five percent (5%) of the outstanding shares of the capital of the Corporation entitled to vote thereat. Such requisition shall state the business to be transacted at the meeting and shall be sent to the registered office of the Corporation. The item on the Agenda shall be limited to subject which are validly to be considered and voted on by the shareholders.

Except as otherwise provided in subsection 143(3) of the Act, it shall be the duty of the board of directors on receipt of such requisition, to cause the meeting to be called by the secretary of the Corporation.

If the board of directors does not, within twenty-one (21) days after receiving such requisition call a meeting, any shareholder who signed the requisition may call the meeting.

29. Place of Meetings. Meetings of shareholders of the Corporation shall be held at the registered office of the Corporation or at such other place in Canada as may be specified in the notice convening such meeting. Notwithstanding the foregoing, a meeting of shareholders may be held outside Canada if all the shareholders entitled to vote at the meeting so agree, and a shareholder who attends a meeting of shareholders held outside Canada is deemed to have so agreed except when he attends the meeting for the express purpose of objecting to the transaction of any business on the grounds that the meeting is not lawfully held.

30. Notice. A printed, written or typewritten notice stating the day, hour and place of meeting and, subject to subsection 135(6) of the Act, the general nature of the business to be transacted shall be served to each person who is entitled to vote at such meeting, each director of the Corporation and the auditor of the Corporation, either personally or by sending such notice by prepaid mail not less than twenty-one (21) days or more than fifty (50) days before the meeting. If such notice is served by mail it shall be directed to the latest address as shown in the records of the Corporation, of the intended recipient. Notice of any meeting of shareholders or any irregularity in any such meeting or in the notice thereof may be waived by any shareholder, the duly appointed proxy of any

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shareholder, any directors or the auditor of the Corporation in writing, by telegram, cable or telex addressed to the Corporation or by any other manner, and any such waiver may be validly given either before or after the meeting to which such waiver relates.

31. Omission of Notice. The accidental omission to give notice of any meeting to or the non-receipt of any notice by any person shall not invalidate any resolution passed or any proceeding taken at any meeting of shareholders.

32. Record Date. The board of directors may by resolution fix in advance a date and time as the record date for the determination of the shareholders entitled to receive notice of a meeting of the shareholders, but such record date shall not precede by more than fifty (50) days or by less than twenty-one (21) days the date on which the meeting is to be held.

If the directors fail to fix in advance a date and time as the record date in respect of all or any of the matters described above for any meeting of the shareholders of the Corporation, the following provisions shall apply, as the case may be:

(a) the record date for the determination of the shareholders entitled to receive notice of a meeting of shareholders shall be at the close of business on the day immediately preceding the day on which notice is given or sent;

(b) the record date for the determination of the shareholders entitled to vote at a meeting of shareholders shall be the day on which the meeting is held; and

(c) the record date for the determination of the shareholders entitled to receive the financial statements of the Corporation shall be the close of business on the day on which the directors pass the resolution relating thereto.

33. Votes. Voting at a meeting of shareholders shall be by show of hands except where a ballot is demanded by a shareholder entitled to vote at the meeting. A shareholder may demand a ballot either before or after any vote by show of hands.

Every question submitted to any meeting of shareholders shall be decided in the first instance, unless a ballot is demanded, on a show of hands and in case of an equality of votes the chairman of the meeting shall not, both on a show of hands and on a ballot, have a second or casting vote in addition to the vote or votes to which he may be entitled as a shareholder.

At any meeting, unless a ballot is demanded, a declaration by the chairman of the meeting that a resolution has been carried or carried unanimously or by a particular majority or lost or not carried by a particular majority shall be conclusive evidence of the fact without proof of the number or proportion of votes recorded in favour of or against the motion.

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In the absence of the chairman of the board, the president and every vice-president who is a director, the shareholders present entitled to vote shall choose another director as chairman of the meeting and if no director is present or if all the directors present decline to take the chair then the shareholders present shall choose one of their number to be chairman.

If at any meeting a ballot is demanded on the election of a chairman or on the question of adjournment or termination it shall be taken forthwith without adjournment. If a ballot is demanded on any other question or as to the election of directors it shall be taken in such manner and either at once or later at the meeting or after adjournment as the chairman of the meeting directs. The result of a ballot shall be deemed to be the resolution of the meeting at which the ballot was demanded. A demand for a ballot may be withdrawn.

Where a person holds shares as a personal representative, such person or his proxy is the person entitled to vote at all meetings of shareholders in respect of the shares so held by him.

Where a person mortgages or hypothecates his shares, such person or his proxy is the person entitled to vote at all meetings of shareholders in respect of such shares unless, in the instrument creating the mortgage or hypothec, he has expressly empowered the person holding the mortgage or hypothec to vote in respect of such shares, in which case, subject to the Corporation's articles, such holder or his proxy is the person entitled to vote in respect of the shares.

Where two (2) or more persons hold the same share or shares jointly, any one of such persons present at a meeting of shareholders has the right, in the absence of the other or others, to vote in respect of such share or shares, but is more than one of such persons are present or represented by proxy and vote, they shall vote together as one on the share or shares jointly held by them.

34. Proxies. A shareholder, including a shareholder that is a body corporate, entitled to vote at a meeting of shareholders may be means of a proxy appoint a proxyholder or one or more alternate proxyholders, who are not required to be shareholders, to attend and act at the meeting in the manner and to the extent authorised by the proxy and with the authority conferred by the proxy.

An instrument appointing a proxyholder shall be in writing and shall be executed by the shareholder or his attorney authorised in writing or, if the shareholder is a body corporate, either under its seal or by an officer or attorney thereof, duly authorised. A proxy is valid only at the meeting in respect of which it is given or any adjournment thereof.

Unless the Act requires another form, an instrument appointing a proxyholder may be in the following form:

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"The undersigned shareholder of __________________________________________ hereby appoints _________________________ of _____________________________ Failing him ___________________________ of __________________ as _________

the nominee of the undersigned to attend and act for and on behalf of the undersigned at the meeting of the shareholders of the said Corporation to be held on the day ______of _________ , 19 ___, and at any adjournment thereof to the same extent and with the same power as if the undersigned were personally present at the said meeting of such adjournment thereof.

Dated the ___________________________ day of ____________ ,19 ___________.


Signature of Shareholder

NOTE:

This form of proxy must be signed by a shareholder or his attorney authorized in writing or, if the shareholder is a body corporate, either under its seal or by an officer or attorney thereof duly authorized."

The directors may from time to time pass regulations regarding the deposit of instruments appointing a proxyholder at some place or places other than the place at which a meeting or adjourned meeting of shareholders is to be held and for particulars of such instruments to be faxed, telegraphed, cabled, telexed or sent in writing before the meeting or adjourned meeting to the Corporation or any agent of the Corporation for the purpose of receiving such particulars and providing that instruments appointing a proxyholder so lodged may be voted upon as though the instruments themselves were produced at the meeting or adjourned meeting and votes given in accordance with such regulations shall be valid and shall be counted. The chairman of any meeting of shareholders may, subject to any regulations made as aforesaid, in his discretion accept telegraphic, telex, cable or written communication as to the authority of anyone claiming to vote on behalf of and to represent a shareholder notwithstanding that no instrument of proxy conferring such authority has been lodged with the Corporation, and any votes given in accordance with such telegraphic, telex, cable or written communication accepted by the chairman of the meeting shall be valid and shall be counted.

35. Adjournment. The chairman of the meeting may with the consent of the meeting adjourn any meeting of shareholders from time to time to a fixed time and place. If a meeting of shareholders is adjourned less than thirty (30) days, it is not necessary to give notice of the adjourned meeting other than by announcement at the earliest meeting that is adjourned. If a meeting of shareholders is adjourned by one or more adjournments for an aggregate of thirty (30) days or more, notice of the adjourned meeting shall be given as for an original meeting but, unless the meeting is adjourned by one or more

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adjournments for an aggregate of more than ninety (90) days, the requirements of subsection 149(1) of the Act relating to mandatory solicitation of proxies do not apply.

Any adjourned meeting shall be duly constituted if held in accordance with the terms of the adjournment and a quorum is present thereat. The persons who formed a quorum at the original meeting are not required to form a quorum at the adjourned meeting. If there is no quorum present at the adjourned meting, the original meeting shall be deemed to have terminated forthwith after its adjournment. Any business may be brought before or dealt with at any adjourned meeting which might have been brought before or dealt with at the original meeting in accordance with the notice calling same.

36. Quorum. One (1) person present and holding or representing by proxy at least one (1) issued share of the Corporation shall be a quorum of any meeting of shareholders for the choice of a chairman of the meeting and for the adjournment of the meeting; for all other purposes a quorum for any meeting (unless a different number of shareholders and/or a different number of shares are required to be represented by the Act or by the articles or by any other by-law) shall be persons present being not less than two (2) in number and holding or representing by proxy a majority of the shares entitled to vote at such meeting. If a quorum is present at the opening of a meeting of the shareholders, the shareholders present may proceed with the business of the meeting, notwithstanding that a quorum is not present throughout the meeting. Where the Corporation has only one shareholder or only one holder of any class or series of shares, the shareholder present in person or by proxy constitutes a meeting.

37. Resolution in lieu of meeting. Except where a written statement is submitted by a director under subsection 110(2) of the Act or by an auditor under subsection 168(5) of the Act, a resolution in writing signed by all shareholders entitled to vote on that resolution at a meeting of shareholders is as valid as if it had been passed at a meeting of the shareholders.

A copy of every such resolution shall be kept with the minutes of the meetings of shareholders.

SECURITIES

38. Certificates. Share certificates (and the form of stock transfer power on the reverse side thereof) shall (subject to compliance with section 49 of the Act) be in such form and be signed by such director(s) or officer(s) as the board of directors may from time to time by resolution determine.

39. Registrar and Transfer Agent. The board of directors may from time to time by resolution appoint or remove one or more registrars and/or branch registrars (which may but need not be the same person) to keep the register of security holders and/or one or more transfer agents and/or branch transfer agents (which may but need not be the same person) to keep the register of transfer, and (subject to section 50 of the Act) may provide for the registration of issues and the registration of transfers of the securities of the

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Corporation in one or more places and such registrars and/or branch registrars and/or transfer agents and/or branch transfer agents shall keep all necessary books and registers of the Corporation for the registration of the issuance and the registration of transfers of the securities issued by the Corporation shall be countersigned by or on behalf of one of the said registrars and/or branch registrars and/or transfer agents and/or branch transfer agents, as the case may be.

40. Surrender of Share Certificates. No transfer of a share issued by the Corporation shall be recorded or registered unless or until the certificate representing the share to be transferred has been surrendered and cancelled or, if no certificate has been issued by the Corporation in respect of such share, unless or until a duly executed share transfer power in respect thereof has been presented for registration.

41. Defaced, Destroyed, Stolen or Lost Certificates. If the defacement, destruction or apparent destruction, theft, or other wrongful taking or loss of a share certificate is reported by the owner to the Corporation or to a registrar, branch registrar, transfer agent or branch transfer agent of the Corporation (hereinafter, in this paragraph, called the "Corporation's transfer agent") and such owner gives to the Corporation or the Corporation's transfer agent a written statement verified by oath or statutory declaration as to the defacement, destruction or apparent destruction, theft, or other wrongful taking or loss and the circumstances concerning the same, a request for the issuance of a new certificate to replace the one so defaced, destroyed, wrongfully taken or lost and a bond of a surety company (or other security approved by the board of directors) in such form as is approved by the board of directors or by the chairman of the board, the president, a vice-president, the secretary or the treasurer of the Corporation, indemnifying the Corporation (and the Corporation's transfer agent, if any), against all loss, damage or expense, which the Corporation and/or the Corporation's transfer agent may suffer or be liable for by reason of the issuance of a new certificate to such shareholder, a new certificate may be issued in replacement of the one defaced, destroyed or apparently destroyed, stolen or otherwise wrongfully taken or lost, is such issuance is ordered and authorized by any one of the chairman of the board, the president, a vice-president, the secretary or the treasurer of the Corporation or by resolution of the board of directors.

DIVIDENDS

42. Subject to the relevant provisions of the Act, the board of directors may from time to time by resolution declare and the Corporation may pay dividends on its issued shares, subject to the relevant provisions, if any, of the articles.

NOTICE

43. Shares registered in more than one name. All notices or other documents required to be sent to a shareholder by the Act, the regulations under the Act, the articles or the by-laws of the Corporation shall, with respect to any shares in the capital of the Corporation registered in more than one name, be given to whichever of such persons is

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named first in the records of the Corporation and any notice or other document so given shall be sufficient notice or delivery of such document to all the holders of such shares.

44. Persons becoming entitled by operation of law. Every person who by operation of law, transfer or by any other means whatsoever shall become entitled to any shares in the capital of the Corporation shall be bound by every notice or other document in respect of such shares which prior to his name and address being entered on the records of the Corporation shall have been duly given to the person or persons from who he derives his title to such shares.

45. Deceased Shareholder. Any notice or other document delivered or sent by post or left at the address of any shareholder as the same appears in the records of the Corporation shall, notwithstanding that such shareholder be then deceased and whether or not the Corporation has notice of his decease, be deemed to have been duly served in respect of the shares held by such shareholder (whether held solely or with other persons) until some other person be entered in his stead in the records of the Corporation as the holder or one of the holders thereof and such service shall for all purposes be deemed a sufficient service of such notice or other document on his heirs, executors or administrators and all persons, if any, interested with him in such shares.

46. Signatures to Notices. The signature of any director or officer of the Corporation to any notice may be written, stamped, typewritten or printed or partly written, stamped, typewritten or printed.

47. Computation of Time. Where a given number of days' notice or notice extending over any period is required to be given under any provisions of the articles or by-laws of the Corporation, the day of service or posting of the notice shall, unless it is otherwise provided, be counted in such number of days or other period and such notice shall be deemed to have been given or sent on the day of service or posting.

48. Proof of Service. A certificate of any officer of the Corporation in office at the time of the making of the certificate or of a transfer officer of any transfer agent or branch transfer agent of shares of any class of the Corporation as to facts in relation to the mailing or delivery or service of any notice or other documents to any shareholder, director, officer or auditor or publication of any notice or other document shall be conclusive evidence thereof and shall be binding on every shareholder, director, officer or auditor of the Corporation, as the case may be.

CHEQUES, DRAFTS, NOTES, ETC.

49. All cheques, drafts or orders for the payment of money and all notes, acceptances and bills of exchange shall be signed by such officer or officers or other person or persons, whether or not officers of the Corporation, and in such manner as the board of directors may from time to time designate by resolution.

CUSTODY OF SECURITIES

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50. All securities, including warrants, owned by the Corporation shall be lodged, in the name of the Corporation, with a chartered bank or a trust company or in a safety deposit box or, if so authorized by resolution of the board of directors, with such other depositaries or in such other manner as may be determined from time to time by the board of directors.

All securities, including warrants, belonging to the Corporation may be issued and held in the name of a nominee or nominees of the Corporation, and is issued or held in the names of more than one nominee shall be held in the names of the nominees jointly with right of survivorship and shall be endorsed in blank with endorsement guaranteed in order to enable transfer thereof to be completed and registration thereof to be effected.

EXECUTION OF CONTRACTS, ETC.

51. Contracts, documents or instruments in writing requiring the signature of the Corporation may be signed by two (2) persons, one of whom holds the office of chairman of the board, president, managing director, vice-president or director and the other of whom holds one of the said offices or the office of secretary, treasurer, assistant secretary or assistant treasurer or any other office created by by-law or by resolution of the board. All contracts, documents or instruments in writing so signed shall be binding upon the Corporation without any further authorisation or formality. The board of directors is authorised from time to time by resolution to appoint any officer or officers or any other person or persons on behalf of the Corporation either to sign contracts, documents or instruments in writing generally or to sign specific contracts, documents or instruments in writing. Where the Corporation has only one director and officer being the same person, that person may sign all such contracts, documents or other written instruments.

The corporate seal, if any, may, when required, be affixed to contracts, documents or instruments in writing signed as aforesaid or by an officer or officers, person or persons appointed as aforesaid by resolution of the board of directors.

The term "contracts, documents or instruments in writing" as used in this by-law shall include deeds, mortgages, hypothecs, charges, conveyances, transfers and assignments of property, real or personal, immoveable or moveable, agreements, releases, receipts and discharges for the payment of money or other obligations, conveyances, transfers and assignments of shares, warrants, bonds, debentures or other securities and all paper writings.

In particular, without limiting the generality of the foregoing, two (2) persons, one of whom holds the office of chairman of the board, president, managing director, vice-president or director and the other of whom holds one of the said offices or the office of secretary, treasurer, assistant secretary or assistant treasurer or any other office created by by-law or by resolution of the board are hereby authorised to sell, assign, transfer, exchange, convert or convey all shares, bonds, debentures, rights, warrants or other securities owned by or registered in the name of the Corporation and to sign and

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execute, under the seal of the Corporation or otherwise, all assignments, transfers, conveyances, powers of attorney and other instruments that may be necessary for the purpose of selling, assigning, transferring, exchanging, converting or conveying or enforcing or exercising any voting rights in respect of any such shares, bonds, debentures, rights, warrants or other securities. Where the Corporation has only one director and officer, being the same person, that person may perform the functions and exercise the powers herein contemplated.

The signature or signatures of any officer or director of the Corporation and/or of any other officer or officers, person or persons appointed as aforesaid by resolution of the board of directors may, if specifically authorised by resolution of the directors, be printed, engraved, lithographed or otherwise mechanically reproduced upon all contracts, documents or instruments in writing or, subject to subsections 49(4) and 49(5) of the Act, bonds, debentures or other securities of the Corporation executed or issued by or on behalf of the Corporation and all contracts, documents or instruments in writing or bonds, debentures or other securities of the Corporation on which the signatures of any of the foregoing officers, directors or persons shall be so reproduced, by authorisation by resolution of the board of directors, shall, subject to subsections 49(4) and 49(5) of the Act, be deemed to have been duly signed by such officers, shall be as valid to all intents and purposes as if they had been signed manually and notwithstanding that the officers, directors or persons whose signature or signatures is or are so reproduced may have ceased to hold office at the date of the delivery or issue of such contracts, documents or instruments in writing or bonds, debentures or other securities of the corporation.

DECLARATIONS

52. The chairman of the board, if appointed, the president, the vice-presidents, secretary and/or treasurer, the assistant secretaries and/or assistant treasurers, comptroller, accountant, chief clerk, or any one of them, is authorised and empowered to appear and make answer for the Corporation to all writs, orders and interrogatories upon articulated facts issued out of any court and to declare for and on behalf of the Corporation any answer to writs of attachment by way of garnishment in which the Corporation is garnishee, and to make all affidavits and sworn declarations in connection therewith or in connection with any or all judicial proceedings to which the Corporation is a party and to make demands of abandonment or petitions for winding up or bankruptcy orders upon any debtor of the Corporation and to attend and vote at all meetings of creditors of any of the Corporation's debtors and grant proxies in connection therewith.

FISCAL YEAR

53. The fiscal period of the Corporation shall terminate on such day in each year as the board of directors may from time to time by resolution determine.

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.

.
.

EXHIBIT 3.4

HENRY BIRKS & SONS INC. / HENRY BIRKS ET FILS INC.

BY-LAW NO. ONE

                                                                                                               PAGE
                                                                                                               ----
DEFINITIONS..............................................................................................       1
     Act.................................................................................................       1
     Articles............................................................................................       1
     By-law..............................................................................................       1

REGISTERED OFFICE........................................................................................       1

CORPORATE SEAL...........................................................................................       2

DIRECTORS................................................................................................       2
     Number..............................................................................................       2
     Vacancies...........................................................................................       2
     Vacation of Office..................................................................................       2
     Election............................................................................................       3
     Consent to be Elected or Appointed Director.........................................................       3

MEETINGS OF DIRECTORS....................................................................................       3
     Place and Calling of Meetings.......................................................................       3
     Notice..............................................................................................       3
     Waiver of Notice....................................................................................       4
     Participation by Communication Facilities...........................................................       4
     Adjournment.........................................................................................       4
     Quorum and Voting...................................................................................       5
     Resolution in lieu of Meeting.......................................................................       5

REMUNERATION OF DIRECTORS................................................................................       5

SUBMISSION OF CONTRACTS OR TRANSACTIONS TO SHAREHOLDERS FOR APPROVAL.....................................       6

CHAIRMAN OF THE BOARD....................................................................................       6

OFFICERS.................................................................................................       6
     Appointment of Officers.............................................................................       6
     Remuneration and Removal of Officers................................................................       6
     Duties of Officers may be Delegated.................................................................       7
     President...........................................................................................       7
     Vice-President......................................................................................       7
     Secretary...........................................................................................       7

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EXHIBIT 3.4

     Treasurer...........................................................................................       8
     Assistant Secretary and Assistant Treasurer.........................................................       8

COMMITTEES...............................................................................................       8
     Appointment of Committees...........................................................................       8
     Audit Committee.....................................................................................       8
     Nominating Committee................................................................................       9
     Corporate Governance Committee......................................................................       9
     Executive Committee.................................................................................       9
     Compensation Committee..............................................................................      10

DISCLOSURE OF INTEREST...................................................................................      10

INDEMNIFICATION AND PROTECTION OF DIRECTORS, OFFICERS AND OTHERS.........................................      11
     Liability...........................................................................................      11
     Indemnification.....................................................................................      11
     Insurance...........................................................................................      12

MEETINGS OF SHAREHOLDERS.................................................................................      12
     Annual Meeting......................................................................................      12
     Special Meetings....................................................................................      13
     Place of Meetings...................................................................................      13
     Notice..............................................................................................      13
     Omission of Notice..................................................................................      13
     Record Date.........................................................................................      14
     Participation by Communication Facilities...........................................................      14
     Votes...............................................................................................      14
     Proxies.............................................................................................      15
     Adjournment.........................................................................................      17
     Quorum..............................................................................................      17

SECURITIES...............................................................................................      17
     Certificates........................................................................................      17
     Registrar and Transfer Agent........................................................................      17
     Surrender of Share Certificates.....................................................................      18
     Defaced, Destroyed, Stolen or Lost Certificates.....................................................      18

DIVIDENDS................................................................................................      19

NOTICES..................................................................................................      19
     Method of Giving Notices............................................................................      19
     Shares registered in more than one (1) name.........................................................      19
     Persons becoming entitled by operation of law.......................................................      19
     Deceased Shareholder................................................................................      19
     Signatures to Notices...............................................................................      20
     Computation of Time.................................................................................      20

ii

EXHIBIT 3.4

     Proof of Service....................................................................................    20

CHEQUES, DRAFTS, NOTES, ETC..............................................................................    20

CUSTODY OF SECURITIES....................................................................................    21

EXECUTION OF CONTRACTS, ETC..............................................................................    21

DECLARATIONS.............................................................................................    22

FISCAL YEAR..............................................................................................    22

iii

BY-LAW NO. ONE

being a by-law relating generally to the transaction of the business and affairs of Henry Birks & Sons Inc./Henry Birks et Fils Inc. (the "CORPORATION").

DEFINITIONS

1. In this by-law and all other by-laws of the Corporation, unless the context otherwise specifies or requires:

(a) "ACT" means the Canada Business Corporations Act, R.S.C., 1985, chapter C-44, any statute that may be substituted therefore and any regulations thereunder, as from time to time amended; and any reference to a section of the Act is a reference to a section of the Act as such section is presently numbered or as it may be renumbered from time to time;

(b) "ARTICLES" means the articles of the Corporation, as from time to time amended or restated;

(c) "BY-LAW" means this by-law and all other by-laws of the Corporation from time to time in force and effect;

(d) words importing the singular number only shall include the plural and vice versa; words importing the masculine gender shall include the feminine and neuter genders and vice versa; words importing persons shall include bodies corporate, corporations, companies, partnerships, syndicates, trusts and any number or aggregate of individuals;

(e) the headings used in this by-law are inserted for reference purposes only and are not to be considered or taken into account in construing the terms or provisions thereof or to be deemed in any way to clarify, modify or explain the effect of any such terms or provisions; and

(f) all terms contained in this by-law and which are defined in the Act shall have the meanings given to such terms in the Act.

REGISTERED OFFICE

2. The Corporation may from time to time (i) by resolution of the board of directors, change the place and/or address of the registered office of the Corporation within the province specified in its articles and (ii) by articles of amendment, change the province in which its registered office is situated to another province of Canada.

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CORPORATE SEAL

3. The Corporation may have one or more corporate seals which shall be such as the board of directors may by resolution from time to time adopt and change.

DIRECTORS

4. Number

There shall be a board of directors consisting of such fixed number, or minimum and maximum number of directors as may be set out in the articles. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one person, the Corporation shall not have fewer than three (3) directors, at least two (2) of whom are not officers or employees of the Corporation or its affiliates.

5. Vacancies

If a fixed number of directors is set out in the articles and if such fixed number is higher than the number of directors in office at the time of the amendment to the articles, or if such fixed number is thereafter increased, the resulting vacancies shall be filled at a meeting of shareholders duly called for that purpose. Notwithstanding the provisions of this by-law and subject to the provisions of the Act, if a vacancy should otherwise occur in the board, the remaining directors, if constituting a quorum, may appoint a qualified person to fill the vacancy for the remainder of the term, except a vacancy resulting from the fixing, in the articles, of a number of directors that is higher than the number of directors in office at the time of the amendment to the articles, from a subsequent increase of such fixed number or from a failure of the shareholders to elect the number or minimum number of directors specified in the articles. In the absence of a quorum or if the vacancy has arisen from a failure by the shareholders to elect the number or minimum number of directors specified in the articles, the remaining directors shall forthwith call a meeting of shareholders to fill the vacancy pursuant to subsection 111(2) of the Act. If the directors fail to call such a meeting or if there are no directors then in office, any shareholder may call the meeting. Where a vacancy or vacancies exist in the board, the remaining directors may exercise all of the powers of the board so long as a quorum remains in office.

6. Vacation of Office

The office of a director shall ipso facto be vacated if:

(a) he dies;

(b) by notice in writing to the Corporation, he resigns his office and such resignation, if not effective immediately, becomes effective in accordance with its terms;

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(c) he is removed from office in accordance with section 109 of the Act; or

(d) he ceases to be qualified to be a director.

7. Election

Directors shall be elected by the shareholders by ordinary resolution in a general meeting unless the articles of the Corporation confer upon the directors the right to appoint additional directors in which case, the dispositions of the Act apply. A vote by ballot shall not be necessary for the election of the directors unless it is required by someone present and entitled to vote at the meeting.

A retiring director shall retain office until the adjournment or termination of the meeting at which his successor is elected, unless such meeting was called for the purpose of removing him from office as a director in which case the director so removed shall vacate office forthwith upon the passing of the resolution for his removal.

8. Consent to be Elected or Appointed Director

An individual who is elected or appointed to hold office as a director is not a director and is deemed not to have been elected or appointed to hold office as a director unless:

(a) the said individual was present at the meeting when the election or appointment took place and he did not refuse to hold office as a director; or

(b) the said individual was not present at the meeting when the election or appointment took place and the said individual consented to hold office as a director in writing before the election or appointment or within ten (10) days after it, or the said individual has acted as a director pursuant to the election or appointment.

MEETINGS OF DIRECTORS

9. Place and Calling of Meetings

Subject to the articles, meetings of directors may be held at any place within or outside Canada as the directors may from time to time determine or the person convening the meeting may give notice. A meeting of the board of directors may be convened by the chairman of the board, if any, the president, if any, or any director at any time. The secretary, if any, shall, upon direction of any of the foregoing, convene a meeting of the board of directors.

10. Notice

Notice of the time and place for the holding of any such meeting shall be delivered, mailed, faxed or emailed to each director at his latest address as shown on the

3

records of the Corporation no less than two (2) days or twelve (12) days if mailed (exclusive of the day on which the notice is sent, but inclusive of the day for which notice is given) before the date of the meeting; provided that meetings of the board of directors may be held at any time without notice, if all the directors have waived notice.

For the first meeting of the board of directors, to be held immediately following the election of directors at any annual or special meeting of the shareholders, no notice of such meeting need be given to the newly elected or appointed director or directors in order for the meeting to be duly constituted, provided a quorum of the directors is present.

A notice of a meeting of directors shall specify any matter referred to in subsection 115(3) of the Act that is to be dealt with at the meeting but otherwise need not specify the purpose of or the business to be transacted at the meeting.

11. Waiver of Notice

Notice of any meeting of the board of directors or any irregularity in any meeting or in the notice thereof may be waived by any director, and such waiver may be validly given either before or after the meeting to which such waiver relates. The attendance of a director at a meeting of directors is a waiver of notice of the meeting, except where a director attends a meeting for the express purpose of objecting to the transaction of any business on the grounds that the meeting is not lawfully called.

12. Participation by Communication Facilities

A director may, if all the directors of the Corporation consent thereto (either before, during or after the meeting), participate in a meeting of the board of directors or of any committee thereof, if any, by means of a telephonic, electronic or other communication facility that permits all participants to communicate adequately with each other, and a director participating in such manner is deemed to be present at that meeting. A consent may be given with respect to all meetings of the board and/or of the committees of the board, if any.

13. Adjournment

Any meeting of the board of directors may be adjourned from time to time by the chairman of the meeting, with the consent of the meeting, to a fixed time and place and no notice of the time and place for the continuance of the adjourned meeting need be given to any director in such a case. Any adjourned meeting shall be duly constituted if held in accordance with the terms of the adjournment and a quorum is present at the meeting. The directors who formed a quorum at the original meeting are not required to form the quorum at the adjourned meeting. If there is no quorum present at the adjourned meeting, the original meeting shall be deemed to have terminated forthwith after its adjournment.

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14. Quorum and Voting

Subject to the articles, a majority of the number of directors in office shall constitute a quorum for the transaction of business. Subject to subsection 117(1) of the Act, no business shall be transacted by the directors, except at a meeting of directors at which a quorum of the board is present. The directors shall not transact business at a meeting unless the number of Canadian directors required by the law are present, except where:

(a) a resident Canadian director who is unable to be present approves in writing, or by telephonic, electronic or other communication facility, the business transacted at the meeting; and

(b) the required number of resident Canadian directors would have been present had that director been present at the meeting.

Questions arising at any meeting of the board of directors shall be decided by a majority of votes cast. In case of an equality of votes, the chairman of the meeting, in addition to his original vote, shall not have a second or casting vote.

15. Resolution in lieu of Meeting

A resolution in writing, signed by all the directors entitled to vote on that resolution at a meeting of directors or a committee of directors, if any, is as valid as if it had been passed at a meeting of directors or committee of directors, if any.

A copy of every such resolution shall be kept with the minutes of the proceedings of the directors or committee of directors, if any.

REMUNERATION OF DIRECTORS

16. Subject to the articles, the remuneration to be paid to the directors shall be such as the board of directors shall from time to time determine and such remuneration shall not be in addition to the salary paid to any officer of the Corporation who is also a member of the board of directors. The directors may also by resolution award special remuneration to any director undertaking any special services on the Corporation's behalf other than the routine work ordinarily required of a director by the Corporation. The confirmation of any such resolution or resolutions by the shareholders shall not be required. The directors concerned shall not vote on such resolutions. The directors shall be entitled to be paid their traveling and other expenses properly incurred by them in connection with the affairs of the Corporation.

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SUBMISSION OF CONTRACTS OR TRANSACTIONS TO SHAREHOLDERS FOR APPROVAL

17. The board of directors, in its discretion, may submit any contract, act or transaction for approval, ratification or confirmation at any annual meeting of the shareholders or at any special meeting of the shareholders called for the purpose of considering the same and any contract, act or transaction that shall be approved, ratified or confirmed by resolution passed by a majority of the votes cast at any such meeting (unless any different or additional requirement is imposed by the Act or by the Corporation's articles or the by-law) shall be as valid and as binding upon the Corporation and upon all the shareholders as though it had been approved, ratified or confirmed by every shareholder of the Corporation.

CHAIRMAN OF THE BOARD

18. The chairman of the board, if any, shall, if present, preside at all meetings of the board of directors and of shareholders. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors.

OFFICERS

19. Appointment of Officers

Subject to the articles, the board of directors, annually or as often as may be required, may appoint among themselves a chairman of the board and may appoint a president and a secretary and, if deemed advisable, may appoint a vice chairman, one (1) or more vice-presidents (to which title may be added words indicating seniority or function), a treasurer and one (1) or more assistant secretaries and/or one (1) or more assistant treasurers. None of such officers, except the chairman of the board, need be a director of the Corporation. The board of directors may from time to time designate such other offices and appoint such other officers, employees and agents as it shall deem necessary, who shall have such authority and shall perform such functions and duties, as may from time to time be prescribed by resolution of the board of directors. Any two (2) or more offices may be held by the same person. In case and whenever the same person holds the offices of secretary and treasurer he may, but need not, be known as the secretary-treasurer.

20. Remuneration and Removal of Officers

Subject to the articles, the remuneration of all officers, employees and agents elected or appointed by the board of directors may be determined from time to time by resolution of the board of directors. The fact that any officer, employee or agent is a director or shareholder of the Corporation shall not disqualify him from receiving such remuneration as may be so determined. The board of directors may, by resolution,

6

remove any officer, employee or agent at any time, with or without cause, subject to his rights under any employment contract in force between the Corporation and such individual.

21. Duties of Officers may be Delegated

In case of the absence or inability or refusal to act of any officer of the Corporation or for any other reason that the board of directors or the President, as applicable, may deem sufficient, the board of directors or the President, as applicable, may delegate all or any of the powers of such officer to any other officer or to any director for the time being.

22. President

The president, if any, shall be the chief executive officer of the Corporation and shall exercise general supervision over the business and affairs of the Corporation. In the absence or inability of the chairman of the board, if any, the president shall, when present, preside at all meetings of the board of directors and shareholders; he shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and shall perform such other duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office.

23. Vice-President

The vice-president or, if more than one (1), the vice-presidents, in order of seniority, shall be vested with all the powers and shall perform all the duties of the president in the absence or inability or refusal to act of the president, provided, however, that a vice-president, who is not a director, shall not preside as chairman at any meeting of shareholders. The vice-president or, if more than one (1), the vice-presidents, in order of seniority, shall sign such contracts, documents or instruments in writing as require his or their signatures and shall also have such other powers and duties as may from time to time be assigned to him or them by resolution of the board of directors or, to the extent permitted by the Act, by the president of the Corporation.

24. Secretary

The secretary, if any, shall give or cause to be given notices for all meetings of the board of directors, of committees thereof, if any, and of shareholders when directed to do so and shall have charge, subject to the provisions of this by-law, of the records referred to in section 20 of the Act (except the accounting records) and of the corporate seal or seals, if any, except when some other officer or agent has been appointed for that purpose. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office.

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25. Treasurer

Subject to the provisions of any resolution of the board of directors, the treasurer, if any, shall have the care and custody of all the funds and securities of the Corporation and shall deposit the same in the name of the Corporation in such bank or banks or with such other depositary or depositaries as the board of directors may, by resolution, direct. He shall prepare, maintain and keep or cause to be kept adequate books of accounts and accounting records. He shall sign such contracts, documents or instruments in writing as require his signature and shall have such other powers and duties as may from time to time be assigned to him by resolution of the board of directors or as are incident to his office. He may be required to give such bond for the faithful performance of his duties as the board of directors, in their absolute discretion, may require, and no director shall be liable for failure to require any such bond or for the insufficiency of any such bond or for any loss by reason of the failure of the Corporation to receive any indemnity thereby provided.

26. Assistant Secretary and Assistant Treasurer

The assistant secretary or, if more than one (1), the assistant secretaries, in order of seniority, and the assistant treasurer or, if more than one (1), the assistant treasurers, in order of seniority, shall respectively perform all the duties of the secretary and treasurer, respectively, in the absence or inability to act of the secretary or treasurer, as the case may be. The assistant secretary or assistant secretaries, if more than one (1), and the assistant treasurer or assistant treasurers, if more than one (1), shall sign such contracts, documents or instruments in writing as require his or their signatures respectively and shall have such other powers and duties as may from time to time be assigned to them by resolution of the board of directors.

COMMITTEES

27. Appointment of Committees

The board of directors may from time to time appoint from their number one
(1) or more committees consisting of one (1) or more individuals and delegate to such committee or committees any of the powers of the directors, except as provided in subsection 115(3) of the Act. Unless otherwise ordered by the board, a committee of directors shall have power to fix its quorum and to regulate its proceedings. Meetings of any such committee may be held at any place in or outside of Canada.

28. Audit Committee

The Corporation shall have an Audit Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Audit Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The members of the Audit Committee shall be appointed annually by the board of directors from its number.

8

The Audit Committee shall be responsible for reviewing the scope and results of the annual audit of the Corporation's consolidated financial statements conducted by the Corporation's independent auditors, the scope of other services provided by the Corporation's independent auditors, the proposed changes in the Corporation's policies and procedures with respect to its internal accounting, auditing, auditing and financial controls and shall have such other powers and duties as may be provided in the Act or specified by the board of directors.

29. Nominating Committee

The board of directors may appoint a Nominating Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Nominating Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The Nominating Committee shall be responsible for nominating potential nominees to the board of directors. The members of the Nominating Committee shall be appointed annually by the board of directors from its number. The Nominating Committee shall have the powers and duties as may be specified by the board of directors.

30. Corporate Governance Committee

The board of directors shall have a Corporate Governance Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Corporate Governance Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The Corporate Governance Committee shall be responsible for overseeing all aspects of the Corporation's corporate governance policies. The members of the Corporate Governance Committee shall be appointed annually by the board of directors from its number. The Corporate Governance Committee shall have such other powers and duties that may be specified by the board of directors. No agreement or arrangement between the Corporation and any affiliate of the Corporation shall be entered into by the Corporation without the approval of the Corporate Governance Committee; provided, however, that the foregoing prohibition shall not apply to any agreement or arrangement that does not exceed any applicable threshold which may be established by the Corporate Governance Committee from time to time.

31. Executive Committee

The board of directors may appoint an Executive Committee composed of at least three (3) members of the board of directors and responsible for facilitating the efficient operation of the Corporation. The members of the Executive Committee shall be appointed annually by the board of directors from its number. The Executive Committee shall have the powers and duties as may be specified by the board of directors.

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32. Compensation Committee

The board of directors shall appoint a Compensation Committee composed of not fewer than three (3) directors. If any of the issued securities of the Corporation are or were part of a distribution to the public, remain outstanding and are held by more than one (1) person, each of the directors composing the Compensation Committee must be independent and none of them must be an employee of the Corporation or any of its affiliates. The Compensation Committee shall be responsible for recommending to the board of directors executive compensation, including base salaries, bonuses and long-term incentive awards for the executive officers of the Corporation. The members of the Compensation Committee shall be appointed annually by the board of directors from its number. The Compensation Committee shall have the powers and duties as may be specified by the board of directors.

DISCLOSURE OF INTEREST

33. A director or officer of the Corporation shall disclose to the Corporation, in writing, or by requesting to have it entered in the minutes of meetings of directors or of meetings of committees of directors, if any, the nature and extent of any interest that he has in a material contract or material transaction, whether made or proposed, with the Corporation: if the director or officer is a party to the contract or the transaction; if he is a director or officer, or an individual acting in a similar capacity of a party to the contract or transaction; or if he has a material interest in a party to the contract or transaction.

In the case of a contract or transaction or a proposed contract or transaction involving a director, the disclosure shall be made at the meeting of directors at which the question of entering into the contract or transaction is first considered. If the director was not at the time of the meeting referred to previously interested in the proposed contract or transaction, the disclosure shall be at the first meeting of the directors held after he becomes so interested. If the director becomes interested in a contract or transaction after it is made, the disclosure shall be made at the first meeting of directors held after the director becomes so interested. If an individual who is interested in a contract or transaction later becomes a director, the disclosure shall be made at the first meeting after he becomes a director.

If a material contract or material transaction, whether entered into or proposed, is one that, in the ordinary course of the Corporation's business, would not require approval by the directors or shareholders, a director or officer shall disclose, in writing to the Corporation or request to have it entered in the minutes of meetings of directors or of meetings of committees of directors, if any, the nature and extent of his interest immediately after he becomes aware of the contract or transaction.

In the case of a contract or transaction or proposed contract or transaction involving an officer who is not a director, the disclosure shall be made immediately after he becomes aware that the contract, transaction or proposed contract or proposed transaction is to be considered or has been considered at a meeting. If the officer

10

becomes interested after a contract or transaction is made, the disclosure shall be made immediately after he becomes so interested. If an individual who is interested in a contract or transaction later becomes an officer, the disclosure shall be made immediately after he becomes an officer.

A general notice to the directors declaring that a director or an officer is to be regarded as interested, for any of the following reasons, in a contract or transaction made with a party, is a sufficient declaration of interest in relation to the contract or transaction:

(a) the director or officer is a director or officer or acting in a similar capacity, of a party to the contract or transaction, or of a party who has a material interest in a party to the contract or transaction;

(b) the director or officer has a material interest in the party; or

(c) there has been a material change in the nature of the director's or the officer's interest in the party.

A director required to make a disclosure of interest shall not vote on any resolution to approve the contract or transaction unless the contract or transaction:

(a) relates primarily to his remuneration as a director, officer, employee or agent of the Corporation or an affiliate; or

(b) is for indemnity or insurance under section 124 of the Act.

INDEMNIFICATION AND PROTECTION OF DIRECTORS, OFFICERS AND OTHERS

34. Liability

No director or officer shall be liable for the acts, receipts, neglects or defaults of any other director, officer or employee of the Corporation, or for joining any receipt or other act for conformity, or for any loss, damage or expense happening to the Corporation through the insufficiency or deficiency of title to any property acquired for or on behalf of the Corporation, or for the insufficiency or deficiency of any security in or upon which any of the moneys of the Corporation shall be invested, or for any loss or damage arising from the bankruptcy, insolvency or tortuous acts of any person with whom any of the moneys, securities or effects of the Corporation shall be deposited, or for any loss occasioned by any error of judgment or oversight on his part, or for any other loss, damage or misfortune which shall happen in the execution of the duties of his office or in relation thereto, provided that nothing herein shall relieve any director or officer from the duty to act in accordance with the Act or from liability for any breach thereof.

35. Indemnification

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Subject to the Act, the Corporation shall indemnify a director or officer of the Corporation, a former director or officer of the Corporation, or another individual who acts or acted at the Corporation's request as a director or officer, or an individual acting in a similar capacity, of another entity against all costs, charges and expenses, including an amount paid to settle an action or satisfy a judgment, reasonably incurred by the individual in respect of any civil, criminal, administrative, investigative or other proceeding in which the individual is involved because of that association with the Corporation or other entity if:

(a) he acted honestly and in good faith with a view to the best interests of the Corporation, or, as the case may be, to the best interests of the other entity for which the individual acted as a director of officer or in a similar capacity at the Corporation's request; and

(b) in the case of a criminal or administrative action or proceeding that is enforced by a monetary penalty, the individual had reasonable grounds for believing that the individual's conduct was lawful.

The Corporation shall advance the necessary moneys to a director, officer or other individual for the costs, charges and expenses of a proceeding referred to previously. The individual shall repay the moneys if the individual does not fulfill the previously named conditions.

The Corporation shall also indemnify such person in such other circumstances as the Act permits or requires. Nothing in this by-law shall limit the right of any person entitled to indemnity to claim indemnity apart from the provisions of this by-law.

36. Insurance

Subject to the Act, the Corporation may purchase and maintain insurance for the benefit of an individual referred to in section 35 against any liability incurred by the individual in his capacity as a director or officer of the Corporation or in the individual's capacity as a director or officer, or similar capacity, of another entity (as such term is defined in the Act), if the individual acts or acted in that capacity at the Corporation's request.

MEETINGS OF SHAREHOLDERS

37. Annual Meeting

Subject to compliance with section 133 of the Act, the annual meeting of the shareholders shall be convened on such day in each year and at such time as the board of directors may by resolution determine. The directors of the Corporation shall call an annual meeting of shareholders not later than fifteen
(15) months after holding the last preceding annual meeting but no later than six (6) months after the end of the Corporation's preceding financial year.

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38. Special Meetings

Other meetings of the shareholders may be convened by order of the chairman of the board, the president or a vice-president who is a director or by the board of directors, to be held at such time and place as may be specified in such order.

Special meetings of shareholders may also be called by written requisition to the board of directors signed by shareholders holding between them not less than five percent (5%) of the outstanding shares of the capital of the Corporation entitled to vote thereat. Such requisition shall state the business to be transacted at the meeting and shall be sent to each director and to the registered office of the Corporation.

Except as otherwise provided in subsection 143(3) of the Act, it shall be the duty of the board of directors, on receipt of such requisition, to cause the meeting to be called by the secretary of the Corporation.

If the board of directors does not, within twenty-one (21) days after receiving such requisition call a meeting, any shareholder who signed the requisition may call the meeting.

39. Place of Meetings

Meetings of shareholders of the Corporation shall be held at the registered office of the Corporation or at such other place in Canada as may be specified in the notice convening such meeting. Notwithstanding the foregoing, a meeting of shareholders may be held at a place outside Canada if the place does not contravene the articles.

40. Notice

A notice stating the day, hour and place of meeting and, subject to subsection 135(6) of the Act, the general nature of the business to be transacted shall be served to each shareholder who is entitled to vote at such meeting, each director of the Corporation and the auditor of the Corporation no less than twenty-one (21) days or more than sixty (60) days before the meeting. If such notice is served by mail, it shall be directed to the latest address, as shown in the records of the Corporation, of the intended recipient. Notice of any meeting of shareholders or any irregularity in any such meeting or in the notice thereof may be waived by any shareholder, the duly appointed proxy of any shareholder, any director or the auditor of the Corporation in any manner that a notice can be given to the Corporation or by any other manner, and any such waiver may be validly given either before or after the meeting to which such waiver relates.

41. Omission of Notice

The accidental omission to give notice of any meeting to or the non-receipt of any notice by any person shall not invalidate any resolution passed or any proceeding taken at any meeting of shareholders.

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42. Record Date

The board of directors may, by resolution, fix in advance a date and time as the record date for the determination of the shareholders entitled to receive notice of a meeting of the shareholders and/or to vote at such meeting and/or to receive the financial statements of the Corporation, but such record date shall not precede by more than sixty (60) days or by less than twenty-one (21) days the date on which the meeting is to be held and notice of such record date shall be given not less than seven (7) days before such record date in the manner prescribed in the Act unless waiver in accordance with the Act is obtained.

If the directors fail to fix in advance a date and time as the record date in respect of all or any of the matters described above for any meeting of the shareholders of the Corporation, the following provisions shall apply, as the case may be:

(a) the record date for the determination of the shareholders entitled to receive notice of a meeting of shareholders shall be at the close of business on the day immediately preceding the day on which notice is given or sent or, if no notice is given, the day on which the meeting is held;

(b) the record date for the determination of the shareholders entitled to vote at a meeting of shareholders shall be the day on which the meeting is held or in accordance with subsection 138(3) of the Act, if so determined by the directors; and

(c) the record date for the determination of the shareholders entitled to receive the financial statements of the Corporation shall be the close of business on the day on which the directors pass the resolution relating thereto.

43. Participation by communication facilities

Any person entitled to attend a meeting of shareholders may participate in the meeting by means of a telephonic, electronic or other communication facility that permits all participants to communicate adequately with each other during the meeting if the Corporation makes available such a communication facility. A person participating in a meeting by such means is deemed to be present at that meeting. A meeting of shareholders may be held, in accordance with the Act, entirely by telephonic, electronic or other communication facility if the requirements listed previously are met.

44. Votes

Except in the case of a meeting held by telephonic, electronic or other communication means, voting at a meeting of shareholders shall be by show of hands, except where a ballot is demanded by a shareholder entitled to vote at the meeting. A shareholder may demand a ballot either before or immediately after any vote by show of hands.

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Every question submitted to any meeting of shareholders shall be decided in the first instance, unless a ballot is demanded, on a show of hands, and, in case of an equality of votes, the chairman of the meeting shall not, both on a show of hands and on a ballot, have a second or casting vote in addition to the vote or votes to which he may be entitled as a shareholder.

At any meeting, unless a ballot is demanded, a declaration by the chairman of the meeting that a resolution has been carried or carried unanimously or by a particular majority or lost or not carried by a particular majority shall be conclusive evidence of the fact without proof of the number or proportion of votes recorded in favour of or against the motion.

In the absence of the chairman of the board, the president and every vice-president who is a director, the shareholders present entitled to vote shall choose another director as chairman of the meeting, and if no director is present or if all the directors present decline to take the chair, then the shareholders present shall choose one of their number to be chairman of the meeting.

If at any meeting a ballot is demanded on the election of a chairman or on the question of adjournment or termination, it shall be taken forthwith without adjournment. If a ballot is demanded on any other question or as to the election of directors, it shall be taken in such manner and either at once or later at the meeting or after adjournment as the chairman of the meeting directs. The result of a ballot shall be deemed to be the resolution of the meeting at which the ballot was demanded. A demand for a ballot may be withdrawn.

Where a person holds shares as a personal representative, such person or his proxy is the person entitled to vote at all meetings of shareholders in respect of the shares so held by him.

Where a person mortgages or hypothecates his shares, such person or his proxy is the person entitled to vote at all meetings of shareholders in respect of such shares unless, in the instrument creating the mortgage or hypothec, he has expressly empowered the person holding the mortgage or hypothec to vote in respect of such shares, in which case, subject to the articles, such holder or his proxy is the person entitled to vote in respect of the shares.

Where two (2) or more persons hold the same share or shares jointly, any one (1) of such persons present at a meeting of shareholders has the right, in the absence of the other or others, to vote in respect of such share or shares, but if more than one (1) of such persons are present or represented by proxy and vote, they shall vote together as one (1) on the share or shares jointly held by them.

Any vote at a meeting held solely by telephonic, electronic or other communication facility, may be exercised entirely by telephonic, electronic or other communication facility in accordance with the Act.

45. Proxies

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A shareholder, including a shareholder that is a body corporate, entitled to vote at a meeting of shareholders may, by means of a proxy, appoint a proxyholder or one (1) or more alternate proxyholders, who are not required to be shareholders, to attend and act at the meeting in the manner and to the extent authorized by the proxy and with the authority conferred by the proxy.

An instrument appointing a proxyholder shall be in writing and shall be executed by the shareholder or his attorney authorized in writing or, if the shareholder is a body corporate, either under its seal or by an officer or attorney thereof, duly authorized. A proxy is valid only at the meeting in respect of which it is given or any adjournment thereof.

Unless the Act requires another form, an instrument appointing a proxyholder may be in the following form:

"The undersigned shareholder of hereby appoints of or failing him, of , as the nominee of the undersigned to attend and act for and on behalf of the undersigned at the meeting of the shareholders of the said Corporation to be held on the day of , , and at any adjournment thereof to the same extent and with the same power as if the undersigned were personally present at the said meeting or such adjournment thereof.

Dated this day of , .


Signature of Shareholder

NOTE:

This form of proxy must be signed by a shareholder or his attorney authorized in writing or, if the shareholder is a body corporate, either under its seal or by an officer or attorney thereof duly authorized."

The directors may from time to time adopt procedures regarding the deposit of instruments appointing a proxyholder at some place or places other than the place at which a meeting or adjourned meeting of shareholders is to be held and for particulars of such instruments to be sent before the meeting or adjourned meeting to the Corporation or any agent of the Corporation for the purpose of receiving such particulars and providing that instruments appointing a proxyholder so lodged may be voted upon as though the instruments themselves were produced at the meeting or adjourned meeting and votes given in accordance with such regulations shall be valid and shall be counted. The chairman of any meeting of shareholders may, subject to any procedure adopted as aforesaid, in his discretion, accept such a communication as to the authority of anyone claiming to vote on behalf of and to represent a shareholder, notwithstanding that no instrument of proxy conferring such authority has been lodged with the Corporation, and any votes given in accordance with such a communication accepted by the chairman of the meeting shall be valid and shall be counted.

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46. Adjournment

The chairman of the meeting may, with the consent of the meeting, adjourn any meeting of shareholders from time to time to a fixed time and place. If a meeting of shareholders is adjourned less than thirty (30) days, it is not necessary to give notice of the adjourned meeting other than by announcement at the earliest meeting that is adjourned. If a meeting of shareholders is adjourned by one (1) or more adjournments for an aggregate of thirty (30) days or more, notice of the adjournment meeting shall be given as for an original meeting but, unless the meeting is adjourned by one (1) or more adjournments for an aggregate of more than ninety (90) days, the requirements of subsection 149(1) of the Act relating to mandatory solicitation of proxies do not apply.

Any adjourned meeting shall be duly constituted if held in accordance with the terms of the adjournment and a quorum is present thereat. The persons who formed a quorum at the original meeting are not required to form a quorum at the adjourned meeting. If there is no quorum present at the adjourned meeting, the original meeting shall be deemed to have terminated forthwith after its adjournment. Any business may be brought before or dealt with at any adjourned meeting which might have been brought before or dealt with at the original meeting in accordance with the notice calling same.

47. Quorum

One (1) person present and holding or representing by proxy at least one
(1) issued voting share of the Corporation shall be the required quorum for the choice of a chairman of the meeting and for the adjournment of the meeting; for all other purposes, a quorum for any meeting (unless a different number of shareholders and/or a different number of shares are required to be represented by the Act or by the articles or by the by-law) shall be persons present being not less than two (2) in number and holding or representing by proxy at least 50% of the total voting rights attached to the issued and outstanding shares entitled to vote at such meeting. If a quorum is present at the opening of a meeting of the shareholders, the shareholders present may proceed with the business of the meeting, notwithstanding that a quorum is not present throughout the meeting.

SECURITIES

48. Certificates

Share certificates (and the form of stock transfer power on the reverse side thereof) shall (subject to compliance with section 49 of the Act) be in such form and be signed by such director(s) or officer(s) as the board of directors may from time to time, by resolution, determine.

49. Registrar and Transfer Agent

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The board of directors may from time to time, by resolution, appoint or remove one (1) or more registrars and/or branch registrars (which may, but need not be, the same person) to keep the register of security holders and/or one (1) or more transfer agents and/or branch transfer agents (which may, but need not be, the same person) to keep the register of transfer, and (subject to the Act) may provide for the registration of issues and the registration of transfers of the securities of the Corporation in one (1) or more places and such registrars and/or branch registrars and/or transfer agents and/or branch transfer agents shall keep all necessary books and registers of the Corporation for the registration of the issuance and the registration of transfers of the securities of the Corporation for which they are so appointed. All certificates issued after any such appointment representing securities issued by the Corporation shall be countersigned by or on behalf of one of the said registrars and/or branch registrars and/or transfer agents and/or branch transfer agents, as the case may be.

50. Surrender of Share Certificates

No transfer of a share issued by the Corporation shall be recorded or registered unless or until the certificate representing the share to be transferred has been surrendered and cancelled or, if no certificate has been issued by the Corporation in respect of such share, unless or until a duly executed share transfer power in respect thereof has been presented for registration.

51. Defaced, Destroyed, Stolen or Lost Certificates

If the defacement, destruction or apparent destruction, theft, or other wrongful taking or loss of a share certificate is reported by the owner to the Corporation or to a registrar, branch registrar, transfer agent or branch transfer agent of the Corporation (hereinafter, in this paragraph, called the "Corporation's transfer agent") and such owner gives to the Corporation or the Corporation's transfer agent a written statement verified by oath or statutory declaration as to the defacement, destruction or apparent destruction, theft, or other wrongful taking or loss and the circumstances concerning the same, a request for the issuance of a new certificate to replace the one so defaced, destroyed, wrongfully taken or lost and a bond of a surety company (or other security approved by the board of directors) in such form as is approved by the board of directors or by the chairman of the board, the president, a vice-president, the secretary or the treasurer of the Corporation, indemnifying the Corporation (and the Corporation's transfer agent, if any), against all loss, damage or expense, which the Corporation and/or the Corporation's transfer agent may suffer or be liable for by reason of the issuance of a new certificate to such shareholder, a new certificate may be issued in replacement of the one defaced, destroyed or apparently destroyed, stolen or otherwise wrongfully taken or lost, if such issuance is ordered and authorized by any one (1) of the chairman of the board, the president, a vice-president, the secretary or the treasurer of the Corporation or by resolution of the board of directors.

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DIVIDENDS

52. Subject to the relevant provisions of the Act, the board of directors may from time to time, by resolution, declare and the Corporation may pay dividends on its issued shares, subject to the relevant provisions, if any, of the articles.

NOTICES

53. Method of Giving Notices

Any notice or document to be given pursuant to the Act, the articles or the by-law to a shareholder or director of the Corporation may be sent (a) by prepaid mail addressed to, or may be delivered personally to, the shareholder at the shareholder's latest address as shown in the records of the Corporation or its transfer agent or branch transfer agent and the director at the director's latest address as shown on the records of the Corporation or in the last notice of directors or notice of change of directors filed under the Act, and a notice or document sent in accordance with the foregoing to a shareholder or director of the Corporation shall be deemed to be received by them at the time it would be delivered in the ordinary course of mail unless there are reasonable grounds for believing that the shareholder or director did not receive the notice or document at the time or at all or (b) by electronic means as permitted by, and in accordance with, the Act. The secretary may change or cause to be changed the recorded address of any shareholder, director, officer, auditor or member of a committee of the board, if any, in accordance with any information believed by the secretary to be reliable. The foregoing shall not be construed so as to limit the manner or effect of giving notice by any other means of communication otherwise permitted by law.

54. Shares registered in more than one (1) name

All notices or other documents required to be sent to a shareholder by the Act, the articles or the by-law of the Corporation shall, with respect to any shares in the capital of the Corporation registered in more than one name, be given to whichever of such persons is named first in the records of the Corporation or its transfer agent or branch transfer agent and any notice or other document so given shall be sufficient notice of delivery of such documents to all the holders of such shares.

55. Persons becoming entitled by operation of law

Every person, who by operation of law, transfer or by any other means whatsoever shall become entitled to any shares in the capital of the Corporation, shall be bound by every notice or other document in respect of such shares which prior to his name and address being entered in the records of the Corporation or its transfer agent or branch transfer agent shall have been duly given to the person or persons from whom he derives his title to such shares.

56. Deceased Shareholder

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Any notice or other document delivered or sent by post or left at the address of any shareholder as the same appears in the records of the Corporation or its transfer agent or branch transfer agent shall, notwithstanding that such shareholder be then deceased and whether or not the Corporation has notice of his decease, be deemed to have been duly served in respect of the shares held by such shareholder (whether held solely or with other persons) until some other person be entered in his stead in the records of the Corporation or its transfer agent or branch transfer agent as the holder or one of the holders thereof and such service shall, for all purposes, be deemed a sufficient service of such notice or other document on his heirs, executors or administrators and all persons, if any, interested with him in such shares.

57. Signatures to Notices

The signature of any director or officer of the Corporation to any notice may be written, stamped, typewritten or printed or partly written, stamped, typewritten or printed or, for the notice given by electronic means, in accordance with section 252.7 of the Act. The foregoing shall not be construed so as to limit the manner or effect of affixing a signature by any other means otherwise permitted by law.

58. Computation of Time

Where a given number of days' notice or notice extending over any period is required to be given under any provisions of the articles or by-law of the Corporation, the day of service or posting of the notice shall, unless it is otherwise provided, be counted in such number of days or other period and such notice shall be deemed to have been given or sent on the day of service or posting.

59. Proof of Service

A certificate of any officer of the Corporation in office at the time of the making of the certificate or of a transfer officer of any transfer agent or branch transfer agent of shares of any class of the Corporation as to facts in relation to the mailing or delivery or service of any notice or other documents to any shareholder, director, officer or auditor or publication of any notice or other document, shall be conclusive evidence thereof and shall be binding on every shareholder, director, officer or auditor of the Corporation, as the case may be.

CHEQUES, DRAFTS, NOTES, ETC.

60. All cheques, drafts or orders for the payment of money and all notes, acceptances and bills of exchange shall be signed by such officer or officers or other person or persons, whether or not officers of the Corporation, and in such manner as the board of directors may from time to time designate by resolution.

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CUSTODY OF SECURITIES

61. All securities, including warrants, owned by the Corporation shall be lodged, in the name of the Corporation, with a chartered bank or a trust company or in a safety deposit box or, if so authorized by resolution of the board of directors, with such other depositaries or in such other manner as may be determined from time to time by the board of directors.

All securities, including warrants, belonging to the Corporation may be issued and held in the name of a nominee or nominees of the Corporation, and, if issued or held in the names of more than one nominee, shall be held in the names of the nominees jointly with right of survivorship and shall be endorsed in blank with endorsement guaranteed in order to enable transfer thereof to be completed and registration thereof to be effected.

EXECUTION OF CONTRACTS, ETC.

62. Contracts, documents or instruments in writing requiring the signature of the Corporation may be signed by any director or any officer of the Corporation, or by any person authorized by resolution of the board of directors. All contracts, documents or instruments in writing so signed shall be binding upon the Corporation without any further authorization or formality. The board of directors is authorized from time to time, by resolution, to appoint any officer or officers or any other person or persons on behalf of the Corporation, either to sign contracts, documents or instruments in writing generally or to sign specific contracts, documents or instruments in writing. Where the Corporation has only one (1) director and officer being the same person, that person may sign all such contracts, documents or other written instruments.

The corporate seal, if any, may, when required, be affixed to contracts, documents or instruments in writing, signed as aforesaid, by an officer or officers, person or persons, appointed as aforesaid by resolution of the board of directors.

The term "contracts, documents or instruments in writing", as used in this by-law, shall include deeds, mortgages, hypothecs, charges, conveyances, transfers and assignments of property, real or personal, immoveable or moveable, agreements, releases, receipts and discharges for the payment of money or other obligations, conveyances, transfers and assignments of shares, warrants, bonds, debentures or other securities and all paper writings or their equivalent on all electronic form.

In particular, without limiting the generality of the foregoing, any director or any officer of the Corporation, or any person authorized by resolution of the board of directors, is hereby authorized to sell, assign, transfer, exchange, convert or convey all shares, bonds, debentures, rights, warrants or other securities owned by or registered in the name of the Corporation and to sign and execute, under the seal of the Corporation or otherwise, all assignments, transfers, conveyances, powers of attorney and other instruments that may be necessary for the purpose of selling, assigning, transferring, exchanging, converting or conveying or enforcing or exercising any voting rights in

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respect of any such shares, bonds, debentures, rights, warrants or other securities. Where the Corporation has only one (1) director and officer, being the same person, that person may perform the functions and exercise the powers herein contemplated.

The signature or signatures of any officer or director of the Corporation and/or of any person or persons appointed as aforesaid by resolution of the board of directors may, if specifically authorized by resolution of the directors, be printed, engraved, lithographed, otherwise mechanically or electronically reproduced or given in any manner permitted by the law, on all contracts, documents or instruments in writing or in an electronic form, or, subject to subsections 49(4) and 49(5) of the Act, on bonds, debentures or other securities of the Corporation executed or issued by or on behalf of the Corporation. All such contracts, documents or instruments in writing or in an electronic form, or bonds, debentures or other securities of the Corporation on which the signatures of any of the foregoing officers, directors or persons shall be so reproduced, by authorization by resolution of the board of directors shall, subject to subsections 49(4) and 49(5) of the Act, be deemed to have been duly signed by such officers and shall be as valid to all intents and purposes as if they had been signed manually and notwithstanding that the officers, directors or persons whose signature or signatures is or are so reproduced may have ceased to hold office at the date of the delivery or issue of such contracts, documents or instruments in writing or in an electronic form or bonds, debentures or other securities of the Corporation.

DECLARATIONS

63. Any director or any officer of the Corporation, or any person authorized by resolution of the board of directors or any employee authorized by any officer or director of the Corporation, is authorized and empowered to appear and make answer for the Corporation to all writs, orders and interrogatories upon articulated facts issued out of any court and to declare for and on behalf of the Corporation any answer to writs of attachment by way of garnishment in which the Corporation is garnishee, and to make all affidavits and sworn declarations in connection therewith or in connection with any or all judicial proceedings to which the Corporation is a party and to make demands of abandonment or petitions for winding up or bankruptcy orders upon any debtor of the Corporation and to attend and vote at all meetings of creditors of any of the Corporation's debtors and grant proxies in connection therewith.

FISCAL YEAR

64. The fiscal period of the Corporation shall terminate on such day in each year as the board of directors may from time to time, by resolution, determine.

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EXHIBIT 4.1

NUMBER AV- ___________________________________ QUANTITY _______________________________________ DESIGNATION Class A Voting shares

HENRY BIRKS & SONS INC.
HENRY BIRKS ET FILS INC.

INCORPORATED UNDER THE CANADA BUSINESS CORPORATIONS ACT
(the "Act")

This certifies that SPECIMEN is the holder of Class A Voting no par value shares of the capital of the Corporation.

The shares represented by this certificate are subject to certain rights, privileges, restrictions and conditions. The Corporation will furnish to the shareholder, on demand, and without charge, a full copy of the text of the rights, privileges, restrictions and conditions attached to each class authorized to be issued and to each series in so far as the same have been fixed by the directors, and the authority of the directors to fix the rights, privileges, restrictions and conditions of subsequent series.

NOTICE

The shares represented by this certificate are subject to the following restrictions:

(X) transfer restrictions; (X) unanimous shareholders agreement;
( ) lien of shares; ( ) endorsement in accordance with section 190(10)
of the Act.

IN WITNESS THEREOF, this certificate has been duly signed and executed, on behalf of the Corporation, by its authorized director(s) or officer(s).

Dated this ______________________________ day of _______________________ 2005


President Secretary

TRANSFER AND POWER OF ATTORNEY

__________________________________________________ hereby sells, transfers and delivers for value, ____________________________________________________________ of the shares represented by this certificate, in favor of _____________________
residing at _________________________________________________________, and hereby irrevocably appoints ___________________________________________ as attorney, authorized to register this transfer in the books of the Corporation, and if required to appoint his substitute.

Dated this ___________________ day of _____________________________ 20________.


Witness Transferor

(NOTE: The shares represented by this certificate may not be validly transferred without the express authorization of the person whose name appears on the reverse side hereof or upon that of his agent or representative.)

"OWNERSHIP, ALIENATION AND ENCUMBRANCE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO THE TERMS OF THE SHAREHOLDERS AGREEMENT MADE AS OF AUGUST 31, 1998 AS AMENDED, A COPY OF WHICH IS ON FILE AT THE REGISTERED OFFICE OF THE CORPORATION."


EMISSION / ISSUE

Numero du certificat

Certificate number   AV- ________________

Nombre d'actions                              Designation
Number of shares     ____________________     Designation  Class A Voting shares

Emis en faveur de
Issued unto         Specimen

En date du
Dated as of ____________________________ 2005

DELIVRANCE / RECEPTION

J'accuse reception du certificat ci-haut decrit.

I hereby declare to have taken delivery of the certificate described herein.

En date du
Dated as of ____________________________________ ____

Signature _____________________________________________

TRANSFERT / TRANSFER

Nombre d'actions
Number of shares         ________________________________

Transfert en faveur de
Transferred unto         ________________________________

Numero du certificat du cessionnaire Numero du nouveau certificat du cedant Certificate number of transferee ________ New certificate number of transferor __________________

ANNULATION / CANCELLATION

Ce certificat a ete presente pour annulation ou l'actionnaire a declare que ce certificat a ete perdu, vole ou detruit et a satisfait aux conditions imposees par la loi ou les reglements.

This certificate has been presented for purposes of cancellation or whereby the holder thereof declared that such certificate has been lost, stolen or defaced, duly fulfilling the requirements of the law and the by-laws.

Numero du nouveau certificat
Newly issued certificate number _________________

En date du
Dated as of __________________________________ __________


EXHIBIT 9.1


SHAREHOLDERS' AGREEMENT

BY AND AMONG

THE MANAGEMENT INVESTORS IDENTIFIED IN APPENDIX A HERETO

AND

HENRY BIRKS & SONS HOLDINGS INC.

AND

HENRY BIRKS & SONS INC.

MADE AS OF AUGUST 31, 1998

AMENDED AS OF ______________, 2002


TABLE OF CONTENTS

                                                                              PAGE NO
                                                                              -------
ARTICLE I INTERPRETATION..................................................       1
  1.1   Definitions.......................................................       1
  1.2   Gender............................................................       5
  1.3   Headings..........................................................       5
  1.4   Severability......................................................       5
  1.5   Entire Agreement..................................................       5
  1.6   Amendments........................................................       5
  1.7   Waiver............................................................       5
  1.8   Governing Law.....................................................       6
  1.9   Language..........................................................       6
  1.10  Delays............................................................       6
  1.11  Conflict..........................................................       6
  1.12  Statutes..........................................................       6
  1.13  Preamble..........................................................       6

ARTICLE II VOTING AGREEMENT...............................................       6
  2.1   Voting Agreement..................................................       6

ARTICLE III RESTRICTIONS ON TRANSFER......................................       7
  3.1   No Transfer.......................................................       7
  3.2   Assignment to and From a Permitted Transferee.....................       7
  3.3   Right of First Refusal -- Holdings................................       7
  3.4   Right of First Refusal - Management Investors.....................       9
  3.5   Drag Along Rights; Piggy-Back Rights..............................      10
  3.6   Nominee...........................................................      10
  3.7   Trigger Event.....................................................      11
  3.8   Precedence of Offers and Rights...................................      11
  3.9   Refusal of Corporation............................................      11
  3.10  Offer; Third Party Offer Notice...................................      12
  3.11  Irrevocability....................................................      12
  3.12  Inscription.......................................................      12
  3.13  Determination of Value............................................      12

ARTICLE IV CONVERSION.....................................................      13
  4.1   Conversion Privilege..............................................      13
  4.2   No Fractional Shares..............................................      13

ARTICLE V CLOSING.........................................................      13
  5.1   Time, Place, Terms and Conditions.................................      13
  5.2   Further Assurances................................................      14

ARTICLE VI GENERAL PROVISIONS.............................................      15
  6.1   Successors in Interest............................................      15
  6.2   Notice............................................................      15
  6.3   Purported Transfers...............................................      16
  6.4   Time..............................................................      16
  6.5   Execution of Counterpart..........................................      16
  6.6   Termination.......................................................      16


Schedules:

Schedule 6.5 - Counterpart


SHAREHOLDERS' AGREEMENT

MEMORANDUM OF AGREEMENT made at Montreal, Quebec, as of the 31st day of August, 1998, and amended and restated as of the _______ day of __________,

2002.

BY AND AMONG:      THE MANAGEMENT INVESTORS LISTED IN APPENDIX A
                   HERETO, (hereinafter, the "MANAGEMENT INVESTORS");

AND:               HENRY BIRKS & SONS HOLDINGS INC. a corporation
                   incorporated under the laws of Canada, (hereinafter
                   "HOLDINGS");

AND:               HENRY BIRKS & SONS INC., a corporation amalgamated
                   under the laws of Canada, (hereinafter, the "CORPORATION").

THIS AGREEMENT WITNESSETH THAT, in consideration of the mutual covenants herein contained, it is agreed by and among the Parties as follows:

ARTICLE I
INTERPRETATION

1.1 DEFINITIONS

For the purposes of this Agreement or any offer, acceptance, rejection, notice, consent, request, authorization, permission, direction or other instrument required or permitted to be given hereunder, the following words and phrases shall have the following meanings, respectively, unless the context otherwise requires:

"ACT" shall mean the Canada Business Corporations Act.

"ADDITIONAL OFFER" shall have the meaning ascribed thereto at Section 3.4(c).

"AFFILIATE" shall have the meaning ascribed thereto in the Act.

"AGREEMENT" shall mean this Shareholders' Agreement and all instruments supplemental hereto or in amendment or confirmation hereof; "herein", "hereof", "hereto", "hereunder" and similar expressions mean and refer to this Agreement and not to any particular Article, Section, Subsection or other subdivision; "Article", "Section", "Subsection" or other subdivision of this Agreement means and refers to the specified Article, Section, Subsection or other subdivision of this Agreement.


-2-

"BUSINESS DAY" shall mean any day, other than a Saturday, Sunday, or other day on which the principal commercial banks in Montreal are not open for business during normal banking hours.

"BOARD" shall mean the Board of Directors of the Corporation.

"CLOSING" shall mean the sale of Shares pursuant to this Agreement.

"CLOSING DATE" shall mean:

(i) in the case of a Closing pursuant to Section 3.3 or Section 3.4, the date which is ten (10) Business Days after the acceptance of the Offer or, in the circumstances described in
Section 3.13, the date which is ten (10) Business Days after the Value is determined.

(ii) in the case of a Closing pursuant to Section 3.5, the date which is contemplated by the Third Party Offer for the Closing of the sale; and

(iii) in the case of a Closing pursuant to Section 3.7, the date which is thirty (30) Business Days after the Trigger Date, or if the Trigger Event is death or bankruptcy, the date which is seven (7) Business Days after the receipt of all necessary releases, consents or approvals required under all Laws to be obtained in order to effect a valid transfer of the purchased Shares (the Parties shall use their best efforts to obtain such releases, consents and approvals).

"CONTROL" means, in relation to a Person that is a corporation or other body corporate, the ownership, directly or indirectly, of voting securities of such Person carrying more than 50% of the voting rights attaching to all voting securities of such Person and which are sufficient, if exercised, to elect a majority of its board of directors or other governing body; and "CONTROLLED" shall have a similar meaning.

"CORPORATION" shall mean Henry Birks & Sons Inc.; for the purposes of the definition of "TRIGGER EVENT" in this Section 1.1, "CORPORATION" shall also include any corporation or other body corporate Controlled by the Corporation.

"DOLLAR", "DOLLARS" and the sign "$" shall each mean lawful money of Canada.

"GOVERNMENTAL BODY" shall mean (i) any domestic or foreign national, federal, provincial, state, municipal or other government or body, (ii) any multinational, multilateral or international body, (iii) any subdivision, agent, commission, board, instrumentality or authority of any of the foregoing governments or bodies, (iv) any quasi-governmental or private body exercising any regulatory, expropriation or taxing authority under or for the account of any of the foregoing governments or bodies, or
(v) any domestic, foreign, international, multilateral or multinational judicial, quasijudicial, arbitration or administrative court, tribunal, commission, board or panel.

"HOLDINGS" shall mean Henry Birks & Sons Holdings Inc.


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"LAWS" shall mean (i) all constitutions, treaties, laws, statutes, codes, ordinances, orders, decrees, rules, regulations, and municipal by-laws, whether domestic, foreign or international, and (ii) all judgments, orders, writs, injunctions, decisions, rulings, decrees, and awards of any Governmental Body, in each case binding on or affecting the Person referred to in the context in which such word is used; and "LAW" shall mean any one of them.

"MAJORITY OFFERING PARTY" shall have the meaning ascribed thereto at
Section 3.4(a).

"MANAGEMENT INVESTOR OFFER" shall have the meaning ascribed thereto at
Section 3.3(a).

"MANAGEMENT INVESTORS" shall mean the management investors listed in Appendix A hereto together with such further management investors as may become a party to this Agreement pursuant to its terms so long, in the case of each of the foregoing, as such management investor remains a Shareholder of the Corporation.

"NOMINEE" shall have the meaning ascribed thereto at Section 3.6.

"NOTIFIED PARTY" and "NOTIFIED PARTIES" shall have the meaning ascribed thereto at Section 3.3(a).

"OFFER" shall have the meaning ascribed thereto at Section 3.3(a) or
Section 3.4(a), as the case may be.

"OFFER PERIOD" shall have the meaning ascribed thereto at Section 3.3(a) or Section 3.4(a), as the case may be.

"OFFERED SECURITIES" shall have the meaning ascribed thereto at Section 3.3(a), Section 3.4(a) or Section 3.7, as the case may be.

"OFFERING PARTY" shall have the meaning ascribed thereto at Section 3.3(a), Section 3.4(a) or Section 3.7, as the case may be.

"PARTIES" shall mean the Management Investors, Holdings and the Corporation; and "PARTY" shall mean any one of them.

"PERMITTED TRANSFEREE" shall, in respect of a Person, mean a corporation incorporated under the Act, all of the shares of which are held by such Person and in respect of Holdings, shall mean Henry Birks & Sons Holdings Inc., Montroluxe S.A., and Investment Regaluxe Sarl.

"PERSON" shall mean an individual, corporation, company, co-operative, partnership, trust, unincorporated association, Governmental Body; and pronouns when they refer to a Person shall have a similarly extended meaning.

"PRIME RATE" shall mean the rate of interest per annum reported, quoted, published and commonly known as the prime rate of interest of Canadian Imperial Bank of Commerce for loans in dollars made in Canada to substantial and responsible customers. Each


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announced change in the prime rate of interest of Canadian Imperial Bank of Commerce will be effective as of the effective date specified in the relevant announcement or, if no effective date is so specified, as of the date of such announcement. With each change in the Prime Rate there shall be a corresponding change in any rate of interest based thereon and payable pursuant hereto.

"SHAREHOLDERS" shall mean all of the registered holders of Shares; and "SHAREHOLDER" shall mean any one of them.

"SHARES" shall mean (i) any share of any class, series or category of the capital stock of the Corporation, or (ii) any equity security in the capital of the Corporation including, without limitation, purchase warrants, options or securities in whole or in part convertible or exchangeable for or into shares of any class, series or category of the capital stock of the Corporation; and "SHARE" shall mean any one of them.

"THIRD PARTY" shall have the meaning ascribed thereto at Section 3.3(a) or
Section 3.4(a), as the case may be.

"THIRD PARTY OFFER" shall have the meaning ascribed thereto at Section 3.3(a) or Section 3.4(a), as the case may be.

"TRANSFER", and any derivative thereof, shall, when used as a verb or a noun in this Agreement, mean to sell, assign, surrender, exchange, give, donate, transfer, pledge, mortgage, charge, create a security interest in, hypothecate, grant an option in, or otherwise dispose, alienate, encumber or deal with any of the Shares; however, if the Shareholder is a body corporate, then (i) any amalgamation, merger, dissolution, liquidation or winding up of such body corporate, or (ii) any change of control of such body corporate, shall each also be deemed a Transfer.

"TRIGGER DATE" shall mean the date on which a Trigger Event occurs.

"TRIGGER EVENT" shall mean any of the following events:

(i) in respect of an individual Management Investor, the death of such Management Investor;

(ii) in respect of an individual Management Investor, any incapacity or disability of such severity that such Management Investor shall be unable to attend to such Management Investor's duties with the Corporation for more than six (6) consecutive months or for nine (9) months out of any period of fifteen (15) consecutive months;

(iii) in respect of an individual Management Investor, the resignation of such Management Investor from the Corporation;

(iv) the termination of an individual Management Investor's employment with the Corporation.


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"TRIGGER EVENT OFFERING PARTY" shall have the meaning ascribed thereto at
Section 3.7.

"VALUE" shall mean the value of a Share as determined by the auditors of the Corporation pursuant to Section 3.13 and in accordance with Canadian generally accepted accounting principles, consistently applied.

1.2 GENDER

Any reference in this Agreement to any gender shall include all genders and words used herein importing the singular number only shall include the plural and vice versa.

1.3 HEADINGS

The division of this Agreement into Articles, Sections, Subsections and other subdivisions and the insertion of headings are for convenience of reference only and shall not affect or be utilised in the construction or interpretation of this Agreement.

1.4 SEVERABILITY

Any Article, Section, Subsection or other subdivision of this Agreement or any other provision of this Agreement which is, or becomes, illegal, invalid or unenforceable shall be severed herefrom and shall be ineffective to the extent of such illegality, invalidity or unenforceability and shall not affect or impair the remaining provisions hereof, which provisions shall be severed from an illegal or unenforceable Article, Section, Subsection or other subdivision of this Agreement or any other provisions of this Agreement.

1.5 ENTIRE AGREEMENT

This Agreement together with any other instruments to be delivered pursuant hereto, constitute the entire agreement among the Parties pertaining to the subject matter hereof and supersede all prior agreements, understandings, negotiations, and discussions, whether oral or written, among any or all of the Parties.

1.6 AMENDMENTS

No amendment of this Agreement shall be binding unless otherwise expressly provided in an instrument duly executed in writing by the Parties.

1.7 WAIVER

Except as otherwise provided in this Agreement, no waiver of any of the provisions of this Agreement shall be deemed to constitute a waiver of any other provisions (whether or not similar) nor shall such waiver constitute a continuing waiver unless otherwise expressly provided in an instrument duly executed in writing by the Parties.


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1.8 GOVERNING LAW

This Agreement shall be governed, interpreted and construed by and in accordance with the Laws of the Province of Quebec and the Laws of Canada applicable therein and shall be treated in all respects as a Quebec contract.

1.9 LANGUAGE

The Parties have required that this Agreement and all instruments relating thereto be in the English language; les parties ont exige que la presente convention et tout autre document afferent aux presentes soient en langue anglaise.

1.10 DELAYS

When calculating the period of time within which or following which any act is to be done or step taken pursuant to this Agreement, the day which is the reference day in calculating such period shall be excluded.

1.11 CONFLICT

If any conflict should appear between this Agreement and the by-laws or resolutions of the Corporation, then the provisions of this Agreement shall prevail.

1.12 STATUTES

References in this Agreement to statutes shall include any statute amending, modifying, re-enacting, restating, extending or made pursuant to the same or which is amended, modified, re-enacted, restated, or extended by the same.

1.13 PREAMBLE

The preamble hereto is incorporated herein by reference and deemed to be a part of this Agreement.

ARTICLE II
VOTING AGREEMENT

2.1 VOTING AGREEMENT

During the period from and including the date hereof through and including the termination date of this Agreement, each of the Management Investors hereby appoints Dr. Lorenzo Rossi di Montelera as the nominee of such Management Investor to attend and act for and on behalf of such Management Investor at any meeting of the shareholders of the Corporation and at any adjournment thereof to the same extent and with the same power as if the Management Investors were personally present at the said meeting or such adjournment thereof. Each Management Investor represents that any outstanding proxies heretobefore given in respect of any Shares held by such Management Investor are not irrevocable, and that such Management Investor shall revoke all such proxies forthwith.


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ARTICLE III
RESTRICTIONS ON TRANSFER

3.1 NO TRANSFER

Except as permitted in this Article III and except for pledges granted by the Management Investors to the Corporation, the Management Investors may not transfer, pledge, encumber or otherwise dispose in whole or in part, directly or indirectly, any Shares or any right, title or interest therein.

3.2 ASSIGNMENT TO AND FROM A PERMITTED TRANSFEREE

A Shareholder may assign some or all of the Shares held by such Shareholder to a Permitted Transferee, provided that:

(a) in the case of a Management Investor, one or more Shareholders holding not less than seventy-five percent (75%) of the issued and outstanding Shares consent to such assignment, which consent cannot be arbitrarily withheld by such Shareholder or Shareholders, as the case may be;

(b) the Permitted Transferee has executed prior to such assignment a counterpart of this Agreement in accordance with Section 6.5; and

(c) the assignor has agreed prior to such assignment, in form and terms satisfactory to the legal counsel of the Corporation, acting reasonably, that as long as the Permitted Transferee holds such Shares the assignor shall (i) not transfer to any Person the legal and/ or beneficial ownership of any issued and outstanding share, equity security or ownership, participatory or profit interest in the Permitted Transferee or otherwise transfer the control of the Permitted Transferee by any mechanism whatsoever, (ii) not be relieved of its obligations hereunder and continue to be bound by this Agreement as if it continued to be a Shareholder, (iii) represent the Permitted Transferee in all of the Permitted Transferee's dealings with the Corporation and the other Shareholders, (iv) guarantee to the other Parties the timely performance and fulfilment by the Permitted Transferee of its obligations and covenants under this Agreement, and (v) solidarily with the Permitted Transferee, each waiving the benefit of division and discussion, be liable to the other Parties for the obligations of the Permitted Transferee under this Agreement.

A Permitted Transferee may assign some or all of the Shares held by it to the Person from whom it acquired such Shares, subject to the consent described at item (a) above and to compliance with Section 6.5.

3.3 RIGHT OF FIRST REFUSAL -- HOLDINGS

(a) A Management Investor shall not be entitled to transfer Shares it holds other than by sale of all of the Shares it holds. If a Management Investor (the "OFFERING PARTY") desires to sell all (but not less than all) of its Shares (the "MANAGEMENT


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INVESTOR OFFER"), or wishes to accept a bona fide irrevocable written offer from a person dealing at arms' length (within the meaning the Income Tax Act (Canada)) with the Offering Party (the "THIRD PARTY") to purchase all (but not less than all) of the Shares held by the Offering Party (the "THIRD PARTY OFFER"), then it shall first offer to sell (the "OFFER") such Shares (the "OFFERED SECURITIES") to the Corporation and to Holdings, or to Holdings' assignee, as the holder of the majority of the common shares of the Corporation (the "NOTIFIED PARTIES") in accordance with the procedure set forth in this Section 3.3. The Offer shall be sent to each Notified Party and shall respect the following conditions:

(i) in the case of a Third Party Offer, the Offer shall include a copy of the Third Party Offer, and reasonable detail as to the identity and, where applicable, the ownership of the Third Party, and the terms and conditions of the Offer shall be not less favourable, in the aggregate, for the Notified Parties than those contained in the Third Party Offer;

(ii) in the case of a Management Investor Offer, the sale price in the Offer shall be the Value of the Offered Securities as at the last day of the Corporation's most recently-completed fiscal year, or as otherwise determined pursuant to Section 3.13 hereof; and

(iii) in all cases, the Offer shall open for acceptance by the Notified Parties for thirty (30) Business Days (the "OFFER PERIOD") from the receipt of the Offer by the Notified Parties.

The Notified Parties shall be obliged by delivering notice to the Offering Party within, but not after the expiration of, the Offer Period at their sole option to either accept the Offer or reject the Offer. If a Notified Party does not accept the Offer, then such Notified Party shall be deemed to have rejected the Offer. If a Notified Party has accepted the Offer, then the Offering Party shall sell to the Notified Party, and the Notified Party shall purchase from the Offering Party, the Offered Securities in accordance with this Agreement. If both Notified Parties accept the Offer, the Offered Securities shall be sold to the Corporation.

(b) If both of the Notified Parties have or are deemed to have rejected the Offer, then the Offering Party shall be free for a period of thirty (30) Business Days from the end of the Offer Period to sell all, but not less than all, of the Offered Securities

(i) in the case of a Third Party Offer, to the Third Party on terms not more favourable in the aggregate for the Third Party than those contained in the Third Party Offer; or

(ii) in the case of a Management Investor Offer, to any Person on terms not more favourable, in the aggregate, for such Person than those contained in the Offer;

provided, however, that in either case it shall be a condition precedent to the right of the Offering Party to sell the Offered Securities that the purchaser has


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executed a counterpart of this Agreement in accordance with Section
6.5. If no sale takes place within the said thirty (30) Business Day period, then the Offering Party shall not transfer the Offered Securities without again following and being subject to this Article III.

3.4 RIGHT OF FIRST REFUSAL - MANAGEMENT INVESTORS

(a) If one or more Shareholders holding, in the aggregate, not less than seventy-five percent (75%) of the Shares (collectively, the "MAJORITY OFFERING PARTY") should receive a bona fide irrevocable written offer (the "THIRD PARTY OFFER") from a Person dealing at arms' length (within the meaning of the Income Tax Act (Canada)) with the Majority Offering Party (the "THIRD PARTY"), to purchase all (but not less than all) of the Shares held by the Majority Offering Party, which it has accepted or intends to accept, then the Majority Offering Party shall first offer to sell (the "OFFER") such Shares (the "OFFERED SECURITIES") to the Management Investors in accordance with the procedure set forth in this Section 3.4. The Offer shall be sent to each Management Investor, shall include a copy of the Third Party Offer, and shall contain terms and conditions not less favourable, in the aggregate, for the Management Investors than those contained in the Third Party Offer. The Offer shall open for acceptance by the Management Investors for thirty
(30) Business Days (the "OFFER PERIOD") from the receipt of the Offer by the Management Investors.

(b) The Management Investors shall be obliged by notice delivered by the Nominee to the Majority Offering Party within, but not after the expiration of, the Offer Period at their sole option to either accept the Offer or reject the Offer. If a Management Investor does not accept the Offer, then such Management Investor shall be deemed to have rejected the Offer. If all of the Management Investors have accepted the Offer, then the Majority Offering Party shall sell to each Management Investor, and each Management Investor shall purchase from the Majority Offering Party, within thirty (30) Business Days following the end of the Offer Period, such Management Investor's pro rata share of the Offered Securities in accordance with this Agreement.

(c) If one or more (but not all) of the Management Investors reject or are deemed to have rejected the Offer, then every Management Investor having accepted the Offer shall have the right to purchase his or her pro rata share of the unaccepted Offered Securities (the "ADDITIONAL OFFER"); and the Additional Offer shall be repeated until (i) all of the Offered Securities are accepted or (ii) the Offer Period expires without all of the Offered Securities having been accepted. If, following one or more Additional Offers, all of the unaccepted Offered Securities are accepted, then the Majority Offering Party shall sell to each Management Investor having accepted the Offer or the Additional Offer, and each such Management Investor shall purchase from the Majority Offering Party, within thirty (30) Business Days following the end of the Offer Period, such Management Investor's pro rata share of the Offered Securities and the unaccepted Offered Securities in accordance with this Agreement. If less than all


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of the Offered Securities are accepted following one or more Additional Offers, then all of the Management Investors shall be deemed to have rejected the Offer and the Additional Offer.

(d) If the Management Investors have or are deemed to have rejected the Offer and the Additional Offer, then the Majority Offering Party shall be free for a period of thirty (30) Business Days from the end of the Offer Period to sell all, but not less than all, of the Offered Securities to the Third Party on terms not more favourable in the aggregate for the Third Party than those contained in the Third Party Offer; provided, however, that it shall be a condition precedent to the right of the Majority Offering Party to sell the Offered Securities that the purchaser has executed a counterpart of this Agreement in accordance with Section 6.5. If no sale takes place within the said thirty (30) Business Day period, then the Majority Offering Party shall not transfer the Offered Securities without again following and being subject to this Article III.

3.5 DRAG ALONG RIGHTS; PIGGY-BACK RIGHTS

If the Management Investors have or are deemed to have rejected the Offer and the Additional Offer pursuant to Section 3.4(d), such that the Majority Offering Party has the right to sell all but not less than all of the Offered Securities to the Third Party, then:

(a) the Majority Offering Party shall also have the right, upon written notice to the other Shareholders, to require that the other Shareholders sell all of the Shares held by such Shareholders together with the Shares held by the Majority Offering Party on the same terms as those contained in the Third Party Offer. In such event, such Shareholders shall be obliged to sell all of the Shares held by them in accordance with the terms of the Third Party Offer; and

(b) each Management Investor shall have the right, at such Management Investor's option, to require that all of the Shares held by such Management Investor be included in the sale contemplated by the Third Party Offer. If a Management Investor wishes to exercise the right granted in this Section 3.5(b), then it shall do so by notice sent by the Nominee to the Majority Offering Party within, but not after, five (5) Business Days of the end of the Offer Period.

3.6 NOMINEE

(a) For the purposes of Section 3.4 and Section 3.5(b), each Management Investor hereby appoints Thomas A. Andruskevich (or any other individual designated by the Management Investors in accordance with
Section 3.6(b) below) as its nominee (the "NOMINEE") to represent such Management Investor in the exercise of its rights under Section 3.4 and Section 3.5(b), including, without limitation, to represent and act on behalf of each Management Investor, in accordance with the instructions of each such Management Investor, in all correspondence and other communications to and from Holdings in accordance with Section 6.2 hereof.


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(b) The Nominee may be replaced (i) at any time by the Management Investors, by the vote of the holders of a majority of the Shares held in the aggregate by Management Investors as at such date; or
(ii) by Holdings, in the event that the Nominee resigns, is incapable of acting or refuses to act, if the Nominee is not replaced in accordance with the provisions hereof within five (5) Business Days of written notice from Holdings of such resignation, incapacity or refusal to act. All Parties shall be notified of any such change of Nominee in accordance with the notice provisions set out in Section 6.2 hereof.

3.7 TRIGGER EVENT

Upon the occurrence of a Trigger Event in connection with a Management Investor, such Management Investor or his heirs, executors or other legal representatives, as the case may be, (the "TRIGGER EVENT OFFERING PARTY") shall be deemed to have offered for sale to Holdings all, but not less than all, of the Shares held by the Trigger Event Offering Party immediately prior to the Trigger Event (the "OFFERED SECURITIES") for an amount per share equal to the Value of the Offered Securities, and Holdings shall have the option to purchase such Offered Securities.

This option may be exercised by Holdings giving notice thereof to the Trigger Event Offering Party within fifteen (15) Business Days from the Trigger Date. The Trigger Event Offering Party shall forthwith give notice to Holdings of any Trigger Event.

If Holdings does not exercise the option in this Section 3.7, then, to the extent permitted by law, the Corporation shall purchase from the Trigger Event Offering Party, and the Trigger Event Offering Party shall sell to the Corporation, the Offered Securities for an amount per share equal to the Value of the Offered Security.

3.8 PRECEDENCE OF OFFERS AND RIGHTS

In the event that any Offer or Third Party Offer or Trigger Event shall take place pursuant to Sections 3.3, 3.4, 3.5 or 3.7, respectively at a time when any other such Offer or Third Party Offer or Trigger Event may have been made with respect to Shares, or occurred, and prior to the conclusion of the transactions contemplated by such Offer, Third Party Offer or Trigger Event, then:

(a) the provisions of Section 3.5 shall have precedence over the provisions of Sections 3.3, 3.4 and 3.7; and

(b) the provisions of Section 3.7 shall have precedence over the provisions of Sections 3.3 and 3.4.

3.9 REFUSAL OF CORPORATION

The Corporation shall record each transfer of Shares; provided, however, that the Corporation shall refuse to record a transfer of Shares made in contravention of this Agreement. The Corporation and its board of directors, prior to consenting to the transfer of Shares, shall be entitled to require proof that the transfer took place in accordance with this Agreement.


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3.10 OFFER; THIRD PARTY OFFER NOTICE

Each Offer and Third Party Offer Notice shall be in writing signed by the Offering Party and shall:

(a) identify the Section pursuant to which it is delivered;

(b) identify and provide particulars of the Offered Securities;

(c) state the purchase price per Offered Security;

(d) in the case of a Third Party Offer, state the identity and address of the Person (who shall deal at arm's length with the Offering Party within the meaning of the Income Tax Act (Canada)) to whom it proposes to sell the Offered Securities;

(e) in the case where a Third Party Offer is made, the Offer or Third Party Offer Notice shall be accompanied by a true copy of the Third Party Offer;

(f) in the case where a Third Party Offer is made, be accompanied by an affidavit of the Offering Party attesting that there is no commission or similar fee that may be or may become due and payable to any broker, agent or other intermediary in connection with the sale of the Offered Securities; and

(g) in the case of an Offer, be accompanied by the certificate or certificates representing the Offered Securities.

3.11 IRREVOCABILITY

All Offers and Third Party Offer Notices and their acceptance, rejection or deemed acceptance or rejection are irrevocable.

3.12 INSCRIPTION

The Corporation shall cause, and the Shareholders shall vote their Shares to cause the Corporation to cause, all certificates for Shares to be endorsed with the following inscription:

"OWNERSHIP, ALIENATION AND ENCUMBRANCE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO THE TERMS OF THE SHAREHOLDERS AGREEMENT MADE AS OF AUGUST 31, 1998 AS AMENDED, A COPY OF WHICH IS ON FILE AT THE REGISTERED OFFICE OF THE CORPORATION."

3.13 DETERMINATION OF VALUE

The auditors of the Corporation (the "AUDITORS") shall determine the Value of a Share at least once in every fiscal year of the Corporation and, in any event, they shall determine the value as at the last day of each fiscal year of the Corporation. In the event that, at the time a Value must be attributed to Shares for purposes of any of the provisions of this Article III or Section 4.1, the Value has not been determined by the Auditors as at the last day of the most recently completed fiscal year of the Corporation, then the Closing of the relevant transaction


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shall be deferred until such Value has been determined, and it is such Value which shall be applied to such transaction.

Notwithstanding the foregoing, in the event that, at the time that a Value must be attributed to Shares for purposes of any of the provisions of this Article III or Section 4.1, more than three (3) months have passed since the date as of which the Value of the Shares was last determined by the Auditors, any Management Investor who is selling Shares pursuant to this Article III shall be entitled to require a new valuation of the Shares, in which case the Auditors shall determine the Value of the Shares as at the last day of the most recently-completed monthend of the Corporation, and all costs, fees and expenses of such valuation shall be borne equally by such Management Investor and the Corporation.

ARTICLE IV
CONVERSION

4.1 CONVERSION PRIVILEGE

In the event that the Corporation does not issue and does not intend to issue shares of its share capital to the general public and that Holdings intends to issue shares in its share capital to the general public and such offering subsequently occurs, then each Management Investor shall have the right and option (exercised by written notice to Holdings) to cause Holdings to exchange the Shares held by such Management Investors for securities in the share capital of Holdings which securities shall have a value (without reference to their proposed issue price) identical to the Value of the Shares held by the Management Investors. In the event of any dispute between Holdings and the Management Investors as to the number or value of the securities in the share capital of Holdings to be issued in accordance herewith (or anything incidental thereto), same shall be absolutely determined by a recognized business valuator having offices in Montreal, to be designated by Holdings with the approval of Management Investors holding at least twenty-five percent (25%) of the total number of Shares held by all Management Investors, whose determination shall be final and binding on the parties hereto, to the complete exclusion of any court or trial.

4.2 NO FRACTIONAL SHARES

Notwithstanding anything herein contained, Holdings shall in no case be required to issue fractional securities upon the conversion of the Shares. If any fractional share would, except for this Section 4.2, be deliverable upon the conversion of the Shares, Holdings shall satisfy all of its obligations under this Agreement with respect to such fractional share by paying to the Shareholder an amount in cash equal (to the nearest cent) to the value of the fractional share.

ARTICLE V
CLOSING

5.1 TIME, PLACE, TERMS AND CONDITIONS

(a) Each Closing shall be held at the registered office of the Corporation at 10:00 a.m. on the Closing Date, or at such other place, at such other time or on such other


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date as the Parties thereto may agree, in accordance with the following terms and conditions:

(i) at Closing, the selling Shareholder shall deliver to the purchaser certificates representing the Shares being transferred, which certificates shall, in the case of a sale, be accompanied by a duly executed assignment of the Shares to the purchaser; and

(ii) payment for Shares shall be made in full at Closing.

(b) At Closing, the selling Shareholder shall deliver to the purchaser a written warranty that:

(i) there are no contractual or other restrictions on the transfer of the purchased Shares (other than the restrictions set out in the Articles of the Corporation and in this Agreement); and

(ii) the Selling Shareholder is the sole beneficial owner of the purchased Shares with full right, title and authority to transfer the purchased Shares to the purchaser, free and clear of all claims, liens and other encumbrances whatsoever.

(c) At Closing, all necessary and proper corporate proceedings required by counsel for the purchaser, acting reasonably, shall be taken for the transfer of the purchased Shares.

(d) If the purchaser fails for any reason whatsoever to proceed with Closing or to pay to the selling Shareholder any amount due hereunder, then all amounts due hereunder but not paid shall bear interest from the date of Closing until paid in full at a rate of interest per annum equal to the Prime Rate plus three percent (3%). Such interest shall be payable on demand.

The conditions set forth in this Section 5.1 are each made for the exclusive benefit of the purchaser and if any such conditions is not satisfied at the Closing, then the purchaser may, at its option, either refuse to proceed with the Closing or proceed with the Closing, in either case without prejudice to its remedies and recourses against the selling Shareholder as a result of such condition not being satisfied.

5.2 FURTHER ASSURANCES

Each Party upon the request of the other, whether before or after the Closing, shall do, execute, acknowledge and deliver or cause to be done, executed, acknowledged or delivered all such further acts, deeds, documents, assignments, transfers, conveyances, powers of attorney and assurances as may be reasonably necessary or desirable to effect complete consummation of the transactions contemplated by this Agreement.


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ARTICLE VI
GENERAL PROVISIONS

6.1 SUCCESSORS IN INTEREST

This Agreement and the provisions hereof shall enure to the benefit of and be binding upon the Parties and their respective heirs, legatees, successors, testamentary executors and permitted assigns.

6.2 NOTICE

Any offer, acceptance, rejection, notice, consent, request, authorisation, permission, direction or other instrument required or permitted to be given hereunder shall be in writing and given by delivery or sent by telecopier or similar telecommunications device and addressed:

(a) in the case of a Shareholder, to such Shareholder at the address set forth in the Register of Shareholders of the Corporation; except that, for the purposes of Section 3.4 and Section 3.5, any such notice or other communication to be sent to a Management Investor shall be addressed as follows:

c/ o Thomas A. Andruskevich
HENRY BIRKS & SONS INC.

1240 Phillips Square
Montreal, Quebec
H3B 3H4

Telecopier: (514) 397-2577

(b) in the case of the Corporation, to it at:

HENRY BIRKS & SONS INC.

1240 Phillips Square
Montreal, Quebec
H3B 3H4

Attention: The President, and Sabine Bruckert, Corporate Secretary

Telecopier: (514) 397-2577


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- with a copy to:

HENRY BIRKS & SONS HOLDINGS INC.
C/O REGALUXE INVESTMENT SARL

25A, boulevard Royal
Luxembourg, 2449

Attention: The President, and Sabine Bruckert, Corporate Secretary

Telecopier: 011 39 118 174 827

Any offer, acceptance, rejection, notice, consent, request, authorisation, permission, direction or other instrument given as aforesaid shall be deemed to have been received, if sent by telecopier or similar telecommunications device on the next Business Day following such transmission or, if delivered, to have been given and received on the date of such delivery. Any address for service may be changed by written notice given as aforesaid.

6.3 PURPORTED TRANSFERS

Any purported transfer of Shares contrary to the terms of this Agreement shall be null and void and have no legal effect.

6.4 TIME

Time shall be of the essence in this Agreement.

6.5 EXECUTION OF COUNTERPART

No Person shall become a holder of Shares of the Corporation without first having executed a counterpart of this Agreement in accordance with Schedule 6.5.

Each such counterpart so executed shall be deemed to be an original and such counterparts together shall constitute one and the same instrument.

Each Person who becomes a holder of Shares of the Corporation and who has executed a counterpart of this Agreement in accordance with Schedule 6.5 shall become a Party hereto.

6.6 TERMINATION

This Agreement shall terminate automatically upon occurrence of any of the following events:

(a) the bankruptcy or dissolution (whether voluntary or involuntary) of the Corporation;

(b) the Corporation ceasing to carry on business for any reason whatsoever or howsoever arising;


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(c) all issued and outstanding Shares of the Corporation are held by one Person only;

(d) upon the closing of the initial public offering of Shares of the Corporation; or

(e) by written agreement of the Shareholders and the Corporation.

IN WITNESS WHEREOF this Agreement was executed on the date and at the place first mentioned above.

HENRY BIRKS & SONS INC.                 HENRY BIRKS & SONS HOLDINGS INC.

Per: ______________________________     Per: _____________________________

Per: ______________________________     Per: _____________________________

      _____________________________           ____________________________
      T.A. AND RUSKEVICH                       J.D. BALL

      _____________________________           ____________________________
      J. KEIFER                                D. OLIVER

      _____________________________           ____________________________
      M. PASTERIS                              D. MCNEILL

      _____________________________           ____________________________
      S. BRUCKERT                              P. LOMBARDI

      _____________________________           ____________________________
      M. LUSSIER                               K. KIRNER

      _____________________________           ____________________________
      D. KRATOCHVIL                            P. O'BRIEN


SCHEDULE 6.5

To the Shareholders Agreement by and among the management investors identified in Appendix A hereto and Henry Birks & Sons Holdings Inc. and Henry Birks & Sons Inc. made as of August 31, 1998 as amended by agreement dated as of -, 2002.

COUNTERPART

THIS INSTRUMENT forms part of the Shareholders Agreement (the "AGREEMENT") made August 31, 1998 as amended, by and among the management investors identified in Appendix A thereto, Henry Birks & Sons Holdings Inc. and Henry Birks & Sons Inc., which Agreement permits execution by counterparts. The undersigned hereby acknowledges having received a copy of the said Agreement (which is annexed hereto as Schedule A) and, having read the said Agreement in its entirety, hereby agrees that the terms and conditions of the said Agreement shall be binding upon the undersigned as if the undersigned had been an original party to the Agreement as a Shareholder (as such term is defined in the Agreement) and such terms and conditions shall enure to the benefit of and be binding upon the undersigned, its successors and assigns.

IN WITNESS WHEREOF the undersigned has executed this instrument this
[____] day of [____],____.

[SHAREHOLDER]

Per: __________________________________


APPENDIX A

To the Shareholders Agreement by and among the management investors identified in Appendix A hereto and Henry Birks & Sons Holdings Inc., and Henry Birks & Sons Inc. made as of August 31, 1998 as amended by agreement dated as of ____________, 2002.

Set forth below, are the names of the Management Investors:

T.A. Andruskevich

J.D. Ball

J. Keifer

D. Oliver

M. Pasteris

D. McNeill

S. Bruckert

P. Lombardi

M. Lussier

K. Kirner

D. Kratochvil

P. O'Brien


EXHIBIT 9.2

SHAREHOLDERS' AGREEMENT

BY AND AMONG

PRIME INVESTMENTS SA

AND

HENRY BIRKS & SONS HOLDINGS INC.

AND

HENRY BIRKS & SONS INC.

MADE AS OF AUGUST 15, 2002


TABLE OF CONTENTS

                                                                               PAGE
                                                                               ----
ARTICLE I INTERPRETATION...................................................      1
      1.1    Definitions...................................................      1
      1.2    Gender........................................................      5
      1.3    Headings......................................................      5
      1.4    Severability..................................................      5
      1.5    Entire Agreement..............................................      5
      1.6    Amendments....................................................      5
      1.7    Waiver........................................................      5
      1.8    Governing Law.................................................      5
      1.9    Language......................................................      6
      1.10   Delays........................................................      6
      1.11   Conflict......................................................      6
      1.12   Statutes......................................................      6
      1.13   Preamble......................................................      6

ARTICLE II RESTRICTIONS ON TRANSFER........................................      6
      2.1    No Transfer...................................................      6
      2.2    Transfer to a Permitted Transferee............................      6
      2.3    Right of First Refusal - Holdings.............................      7
      2.4    Right of First Refusal - Investors............................      8
      2.5    Drag Along Rights.............................................      8
      2.6    Tag Along Rights..............................................      9
      2.7    Refusal of Corporation........................................      9
      2.8    Offer; Third Party Offer Notice...............................      9
      2.9    Irrevocability................................................     10
      2.10   Inscription...................................................     10
      2.11   Determination of Value........................................     10

ARTICLE III CONVERSION.....................................................     11
      3.1    Conversion Privilege..........................................     11
      3.2    No Fractional Shares..........................................     12

ARTICLE IV PREEMPTIVE RIGHTS...............................................     12
      4.1    Preemptive Rights.............................................     12

ARTICLE V CLOSING..........................................................     13
      5.1    Time, Place, Terms and Conditions.............................     13
      5.2    Further Assurances............................................     14

ARTICLE VI REGISTRATION RIGHTS.............................................     14
      6.1    Registration Rights...........................................     14

ARTICLE VII CORPORATE GOVERNANCE AND COVENANTS.............................     14
      7.1    Board of Directors............................................     14

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      7.2    Right of Inspection...........................................     15
      7.3    Financial Information.........................................     15
      7.4    Covenants.....................................................     17
      7.5    Notices of Certain Events.....................................     18

ARTICLE VIII GENERAL PROVISIONS............................................     19
      8.1    Successors in Interest........................................     19
      8.2    Notice........................................................     19
      8.3    Purported Transfers;Applicability of Certain Provisions.......     21
      8.4    Time..........................................................     21
      8.5    Execution of Counterpart......................................     21
      8.6    Termination...................................................     22

Schedules

Schedule 8.5   -  Counterpart

Exhibit A      -

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SHAREHOLDERS' AGREEMENT

MEMORANDUM OF AGREEMENT made as of the 15th day of August, 2002.

BY AND AMONG: PRIME INVESTMENTS SA, a corporation organized under the laws of

               Luxembourg (hereinafter, the "INVESTOR");

AND:           HENRY BIRKS & SONS HOLDINGS INC. a corporation incorporated under
               the laws of Canada, (hereinafter "HOLDINGS");

AND:           HENRY BIRKS & SONS INC., a corporation amalgamated under the laws
               of Canada, (hereinafter, the "CORPORATION").

      THIS AGREEMENT WITNESSETH THAT, in consideration of the mutual covenants

herein contained, it is agreed by and among the Parties as follows:

ARTICLE I
INTERPRETATION

1.1 DEFINITIONS

For the purposes of this Agreement or any offer, acceptance, rejection, notice, consent, request, authorization, permission, direction or other instrument required or permitted to be given hereunder, the following words and phrases shall have the following meanings, respectively, unless the context otherwise requires:

"ACT" shall mean the Canada Business Corporations Act.

"AGREEMENT" shall mean this Shareholders' Agreement and all instruments supplemental hereto or in amendment or confirmation hereof; "herein", "hereof", "hereto", "hereunder" and similar expressions mean and refer to this Agreement and not to any particular Article, Section, Subsection or other subdivision; "Article", "Section", "Subsection" or other subdivision of this Agreement means and refers to the specified Article, Section, Subsection or other subdivision of this Agreement.

"BOARD" shall mean the Board of Directors of the Corporation.

"BUSINESS DAY" shall mean any day, other than a Saturday, Sunday, or other day on which the principal commercial banks in Montreal, Quebec are not open for business during normal banking hours.


"CLOSING" shall mean the sale of Shares pursuant to this Agreement.

"CLOSING DATE" shall mean the date which is ten Business Days after the acceptance of the Offer or, in the circumstances described in Section 2.10, the date which is ten Business Days after the Value is determined.

"COMMON SHARES" shall mean Common Shares in the capital of the corporation.

"CONTROL" and any derivative thereof means with respect to any Person other than an individual the power to direct or cause the direction of the management or policies of such Person, directly or indirectly, whether through the ownership of voting securities, by contract or otherwise.

"CORPORATION" shall mean Henry Birks & Sons Inc.

"DOLLAR", "DOLLARS" and the sign "$" shall each mean lawful money of Canada.

"GAAP" shall have the meaning set forth in Section 7.3(a).

"GOVERNMENTAL BODY" shall mean (i) any domestic or foreign national, federal, provincial, state, municipal or other government or body, (ii) any multinational, multilateral or international body, (iii) any subdivision, agent, commission, board, instrumentality or authority of any of the foregoing governments or bodies, (iv) any quasi-governmental or private body exercising any regulatory, expropriation or taxing authority under or for the account of any of the foregoing governments or bodies, or
(v) any domestic, foreign, international, multilateral or multinational judicial, quasi-judicial, arbitration or administrative court, tribunal, commission, board or panel.

"HOLDINGS" shall mean Henry Birks & Sons Holdings Inc.

"INVESTOR" shall mean Prime Investments SA.

"INVESTOR OFFER" shall have the meaning ascribed thereto at Section 2.3(a).

"INSPECTORS" shall have the meaning ascribed thereto at Section 2.3(a)

"LAWS" shall mean (i) all constitutions, treaties, laws, statutes, codes, ordinances, orders, decrees, rules, regulations, and municipal by-laws, whether domestic, foreign or international, and (ii) all judgments, orders, writs, injunctions, decisions, rulings, decrees, and awards of any Governmental Body, in each case binding on or affecting the Person referred to in the context in which such word is used; and "LAW" shall mean any one of them.

"MANAGEMENT INVESTOR" has the meaning set forth in the Management Shareholders Agreement.

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"MANAGEMENT SHAREHOLDERS AGREEMENT" shall mean the Shareholder Agreement dated as of April 5, 2002 by and among Holdings, the Management Investors identified therein and the Corporation.

"MINIMUM NUMBER OF SHARES" shall have the meaning ascribe thereto in
Section 7.3(a).

"NON-VOTING COMMON SHARES" shall mean non-voting Common Shares in the capital of the corporation.

"NOTES" means the Secured Convertible Notes of the Corporation in the initial aggregate principal amount of US $5,000,000 issued pursuant to the Securities Purchase Agreement.

"NOTIFIED PARTY" AND "NOTIFIED PARTIES" shall have the meaning ascribed thereto at Section 2.1(a).

"OFFER" shall have the meaning ascribed thereto in Article II.

"OFFER PERIOD" shall have the meaning ascribed thereto in Article II.

"OFFERED SECURITIES" shall have the meaning ascribed thereto in Article II.

"PARTIES" shall mean the Investor, Holdings and the Corporation; and "PARTY" shall mean any one of them.

"PERMITTED TRANSFEREE" means any Person that directly or indirectly through one or more intermediaries is controlled by or under common control with the applicable Person. In connection with the Investor, a Permitted Transferee is a Person that directly or indirectly through one or more intermediaries is controlled by Rosy Blue Finance SA Luxembourg.

"PERSON" shall mean an individual, corporation, company, co-operative, partnership, trust, unincorporated association, Governmental Body; and pronouns when they refer to a Person shall have a similarly extended meaning.

"PREFERRED SHARES" shall mean the Corporation's Series A Convertible Preferred Shares.

"PRIME RATE" shall mean the rate of interest per annum reported, quoted, published and commonly known as the prime rate of interest of the Canadian Imperial Bank of Commerce for loans in dollars made in Canada to substantial and responsible customers. Each announced change in the prime rate of interest of the Canadian Imperial Bank of Commerce will be effective as of the effective date specified in the relevant announcement or, if no effective date is so specified, as of the date of such announcement. With each change in the Prime Rate there shall be a corresponding change in any rate of interest based thereon and payable pursuant hereto.

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"QUALIFIED PUBLIC OFFERING" means the sale by the Corporation of its Common Shares in a bona fide firm commitment underwritten public offering pursuant to a registration statement filed with and declared effective by the Securities and Exchange Commission under the United States Securities Act of 1933, as amended (the "US SECURITIES ACT") or under a prospectus filed with and receipted by, the relevant securities commissions or similar regulatory authorities in Canada (the "CANADIAN PROSPECTUS"), raising aggregate net proceeds to the Corporation of at least US $55,000,000 at a minimum share price of US $4.94 per Common Share (adjusted to reflect subsequent stock dividends, stock splits or recapitalizations) and in which the Common Shares are listed on a US national securities exchange or a Canadian stock exchange or quoted on the National Association of Securities Dealers Automated Quotation System (the "NASDAQ"), National Market System ("NMS") or Small Cap.

"SECURITIES PURCHASE AGREEMENT" means that certain securities purchase agreement dated as of August 15, 2002 between the Corporation and the Investors named therein, including the Investor (as defined herein.)

"SHARES" shall mean (i) any share of any class, series or category of the share capital of the Corporation, (ii) any equity security in the capital of the Corporation including, without limitation, purchase warrants, options or securities in whole or in part convertible or exchangeable for or into shares of any class, series or category of the capital stock of the Corporation; and "SHARE" shall mean any one of them.

"SHAREHOLDERS" means the Investor and Holdings together with such other Persons as may become Parties to this Agreement as a shareholder of the corporation, collectively and "SHAREHOLDER" means one of such Persons individually.

"THIRD PARTY" shall have the meaning ascribed thereto in Article II.

"THIRD PARTY OFFER" shall have the meaning ascribed thereto in Article II.

"TRANSFER", and any derivative thereof, shall, when used as a verb or a noun in this Agreement, mean to sell, assign, surrender, exchange, give, donate, transfer, pledge, mortgage, charge, create a security interest in, hypothecate, grant an option in, or otherwise dispose, alienate, encumber or deal with any of the Shares; however, if the Shareholder is a body corporate, then (i) any amalgamation, merger, dissolution, liquidation or winding up of such body corporate, or (ii) any change of control of such body corporate, shall each also be deemed a Transfer.

"VALUE" shall mean the value of a Share as determined by the auditors of the Corporation pursuant to Section 2.11 and in accordance with Canadian generally accepted accounting principles, consistently applied.

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1.2 GENDER

Any reference in this Agreement to any gender shall include all genders and words used herein importing the singular number only shall include the plural and vice versa.

1.3 HEADINGS

The division of this Agreement into Articles, Sections, Subsections and other subdivisions and the insertion of headings are for convenience of reference only and shall not affect or be utilized in the construction or interpretation of this Agreement.

1.4 SEVERABILITY

Any Article, Section, Subsection or other subdivision of this Agreement or any other provision of this Agreement which is, or becomes, illegal, invalid or unenforceable shall be severed therefrom and shall be ineffective to the extent of such illegality, invalidity or unenforceability and shall not affect or impair the remaining provisions hereof, which provisions shall be severed from an illegal or unenforceable Article, Section, Subsection or other subdivision of this Agreement or any other provisions of this Agreement.

1.5 ENTIRE AGREEMENT

This Agreement together with any other instruments to be delivered pursuant hereto, constitute the entire agreement among the Parties pertaining to the subject matter hereof and supersede all prior agreements, understandings, negotiations, and discussions, whether oral or written, among any or all of the Parties.

1.6 AMENDMENTS

No amendment of this Agreement shall be binding unless otherwise expressly provided in an instrument duly executed in writing by the Parties.

1.7 WAIVER

Except as otherwise provided in this Agreement, no waiver of any of the provisions of this Agreement shall be deemed to constitute a waiver of any other provisions (whether or not similar) nor shall such waiver constitute a continuing waiver unless otherwise expressly provided in an instrument duly executed in writing by the Parties.

1.8 GOVERNING LAW

This Agreement shall be governed, interpreted and construed by and in accordance with the Laws of the Province of Quebec and the Laws of Canada applicable therein and shall be treated in all respects as a Quebec contract.

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1.9 LANGUAGE

The Parties have required that this Agreement and all instruments relating thereto be in the English language; les parties ont exige que la presente convention et tout autre document afferent aux presentes soient en langue anglaise.

1.10 DELAYS

When calculating the period of time within which or following which any act is to be done or step taken pursuant to this Agreement, the day which is the reference day in calculating such period shall be excluded.

1.11 CONFLICT

If any conflict should appear between this Agreement and the by-laws or resolutions of the Corporation, then the provisions of this Agreement shall prevail.

1.12 STATUTES

References in this Agreement to statutes shall include any statute amending, modifying, re-enacting, restating, extending or made pursuant to the same or which is amended, modified, re-enacted, restated, or extended by the same.

1.13 PREAMBLE

The preamble hereto is incorporated herein by reference and deemed to be a part of this Agreement.

ARTICLE II
RESTRICTIONS ON TRANSFER

2.1 NO TRANSFER

Except as permitted in this Article II, neither the Investor nor Holdings may transfer, pledge, encumber or otherwise dispose of in whole or in part, directly or indirectly, any Shares or any right, title or interest therein.

2.2 TRANSFER TO A PERMITTED TRANSFEREE

Each of Holdings and the Investor may assign some or all of its Shares to its Permitted Transferee(s), provided that each such Permitted Transferee has executed prior to such Transfer, a counterpart of this Agreement in accordance with Section 8.5 hereof. A Permitted Transferee of the Investor will have all of the rights and be subject to all of the obligations of the Investor with respect to the Shares Transferred. A Permitted Transferee of Holdings will have all of the rights and be subject to all of the obligations of Holdings with respect to the Shares Transferred.

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2.3 RIGHT OF FIRST REFUSAL - HOLDINGS

(a) Subject to Section 2.2, if the Investor desires to sell any or all of its Shares (the "INVESTOR OFFER"), or wishes to accept a bona fide irrevocable written offer from a Person dealing at arms' length (within the meaning of the Income Tax Act (Canada)) with the Investor (in this section the "THIRD PARTY") to purchase any or all of the Shares held by the Investor (in this section the "THIRD PARTY OFFER"), then it shall first offer to sell (the "OFFER") all, but not less than all, of the Shares (the "OFFERED SECURITIES") to the Corporation and to Holdings (the "NOTIFIED PARTIES") in accordance with the procedure set forth in this Section 2.3. The Offer shall be sent to each Notified Party and shall respect the following conditions:

(i) in the case of a Third Party Offer, the Offer shall include a copy of the Third Party Offer, and reasonable detail as to the identity and, where applicable, the ownership of the Third Party, and the terms and conditions of the Offer shall be not less favorable, in the aggregate, for the Notified Parties than those contained in the Third Party Offer;

(ii) in the case of a an Investor Offer, the sale price in the Offer shall be the Value of the Offered Securities as at the last day of the Corporation's most recently-completed fiscal year, or as otherwise determined pursuant to Section 2.11 hereof; and

(iii) in all cases, the Offer shall be open for acceptance by the Notified Parties for twenty (20) Business Days (the "OFFER PERIOD") from the receipt of the Offer by the Notified Parties.

The Notified Parties shall be obliged by delivering notice to the Investor within, but not after the expiration of, the Offer Period at their sole option to either accept the Offer or reject the Offer. If a Notified Party does not accept the Offer, then such Notified Party shall be deemed to have rejected the Offer. If a Notified Party has accepted the Offer, then the Investor shall sell to the Notified Party, and the Notified Party shall purchase from the Investor, the Offered Securities in accordance with this Agreement. If both Notified Parties accept the Offer, the Offered Securities shall be sold to the Corporation.

(b) If both of the Notified Parties have or are deemed to have rejected the Offer, then the Investor shall be free for a period of thirty
(30) Business Days immediately following the last day of the Offer Period to sell all, but not less than all, of the Offered Securities

(i) in the case of a Third Party Offer, to the Third Party on terms not more favorable in the aggregate for the Third Party than those contained in the Third Party Offer; or

(ii) in the case of an Investor Offer, to any Person on terms not more favorable, in the aggregate, for such Person than those contained in the Offer;

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provided, however, that in either case it shall be a condition precedent to the right of the Investor to sell the Offered Securities that the purchaser has executed a counterpart of this Agreement in accordance with Section 8.5. If no sale takes place within the said thirty (30) Business Day period, then the Investor shall not transfer the Offered Securities without again following and being subject to this ARTICLE II.

2.4 RIGHT OF FIRST REFUSAL - INVESTOR

Subject to Holdings' obligations under Section 3.4 of the Management Shareholders Agreement, Holdings and the Corporation, if the Management Investors do not elect to purchase all of the Offered Securities, (as defined in
Section 3.4(a) of the Management Shareholders' Agreement), then the Investor shall have the right to purchase the Offered Securities (as defined in Section 3.4(a) of the Management Shareholders' Agreement) upon the terms and conditions set forth in the Offer (as defined in Section 3.4(a) of the Management Shareholders Agreement) during the twenty (20) Business Day period immediately following the last day of the Offer Period (as defined in Section 3.4(a) of the Management Shareholders' Agreement).

Holdings shall provide the Investor with any and all notices it provides to or receives from the Management Investors under Section 3.4 of the Management Shareholders' Agreement no later that one (1) Business Day after Holdings sends or receives such notice. The Investor shall exercise its rights under this
Section 2.3 by notifying Holdings and the Corporation in writing within twenty
(20) Business Days of the Investor's receipt of the Offer (as defined in Section 3.4(a) of the Management Shareholders' Agreement) which Offer shall be sent to the Investor by Holdings as if the Investor were a Management Investor as provided in Section 3.4 of the Management Shareholders' Agreement.

If the Investor does not elect to purchase the Offered Securities (as defined in Section 3.4(a) of the Management Shareholders' Agreement) as provided in this Section 2.4, then Holdings shall be free to sell all of such Offered Securities in accordance with Section 3.4(d) of the Management Shareholders' Agreement, provided that it shall be a condition precedent to the right of Holdings to sell the Offered Securities (as defined in Section 3.4(a) of the Management Shareholders' Agreement, that the purchaser has executed a counterpart of this Agreement in accordance with Section 8.5. If no sale takes place within the period set forth in Section 3.4(d) of the Management Shareholders' Agreement, then Holdings shall not transfer the Offered Securities (as defined in Section 3.4(a) of the Management Shareholders' Agreement), without again following and being subject to this Article II.

2.5 DRAG ALONG RIGHTS

If Holdings (and/or its Permitted Transferees) holds, in the aggregate, not less than seventy-five percent (75%) of the outstanding Shares and it receives a bona fide irrevocable written offer (in this section the "THIRD PARTY OFFER") from a Person dealing at arms' length (within the meaning of the Income Tax Act (Canada)) with Holdings (in this section the "THIRD PARTY"), to purchase all (but not less than all) of the Shares held by Holdings (and its Permitted Transferees), which it has accepted or intends to accept, then Holdings shall have the right, upon written notice to the Investor, to require that the Investor sell all of the Shares held by the

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Investor together with the Shares held by Holdings on the same terms as those contained in the Third Party Offer. In such event, the Investor shall be obliged to sell all of the Shares held by it in accordance with the terms of the Third Party Offer.

2.6 TAG ALONG RIGHTS

If Holdings (and its Permitted Transferees) holds, in the aggregate, not less than fifty percent (50%) of the outstanding Shares and it receives a bona fide irrevocable written offer (in this section the "THIRD PARTY OFFER") from a Person dealing at arms' length (within the meaning of the Income Tax Act (Canada)) with Holdings (in this section the "THIRD PARTY") to purchase any or all of the Shares held by Holdings (and/or its Permitted Transferees), which it has accepted or intends to accept, Holdings shall so notify the Investor in writing, setting forth the terms of the Third Party Offer, including the name of the Third Party, the number of Shares Holdings (and/or its Permitted Transferees) intend to sell to the Third Party (in this section the "OFFERED SECURITIES") and the material terms of the sale, including the price per Share and the expected Closing Date. The Investor shall have the right, upon written notice to Holdings sent within ten (10) days of Investor's receipt of the notice from Holdings, to require the Third Party (or the Management Investors, exercising their rights under the Management Shareholders' Agreement) to acquire from the Investor (rather than from Holdings) a number of Shares equal to the product of the number of Offered Securities multiplied by a fraction, the numerator of which is the number of Shares owned by the Investor and the denominator of which is the number of Shares owned by Holdings (and its Permitted Transferees). Any Shares sold by the Investor hereunder shall be sold on the same terms as those contained in the Third Party Offer.

2.7 REFUSAL OF CORPORATION

The Corporation shall record each transfer of Shares; provided, however, that the Corporation shall refuse to record a transfer of Shares made in contravention of this Agreement. The Corporation and its board of directors, prior to consenting to the transfer of Shares, shall be entitled to require proof that the transfer took place in accordance with this Agreement.

2.8 OFFER; THIRD PARTY OFFER NOTICE

Each Offer and Third Party Offer Notice shall be in writing signed by the offering party and shall:

(a) identify the Section pursuant to which it is delivered;

(b) identify and provide particulars of the Offered Securities;

(c) state the purchase price per Offered Security;

(d) in the case of a Third Party Offer, state the identity and address of the Person (who shall deal at arm's length with the offering party within the meaning of the Income Tax Act (Canada)) to whom it proposes to sell the Offered Securities;

(e) in the case where a Third Party Offer is made, the Offer or Third Party Offer Notice shall be accompanied by a true copy of the Third Party Offer;

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(f) in the case where a Third Party Offer is made, be accompanied by an affidavit of the offering party attesting that there is no commission or similar fee that may be or may become due and payable to any broker, agent or other intermediary in connection with the sale of the Offered Securities; and

(g) in the case of an Offer, be accompanied by the certificate or certificates representing the Offered Securities.

2.9 IRREVOCABILITY

All Offers and Third Party Offer Notices and their acceptance, rejection or deemed acceptance or rejection are irrevocable.

2.10 INSCRIPTION

The Corporation shall cause, and the Shareholders shall vote their Shares to cause the Corporation to cause, all certificates for Shares to be endorsed with the following inscription:

      "OWNERSHIP, ALIENATION AND ENCUMBRANCE OF THE SECURITIES REPRESENTED BY
      THIS CERTIFICATE ARE SUBJECT TO THE TERMS OF THE SHAREHOLDERS' AGREEMENT
      MADE AS OF AUGUST 15, 2002 AS AMENDED, A COPY OF WHICH IS ON FILE AT THE
      REGISTERED OFFICE OF THE CORPORATION."

2.11  DETERMINATION OF VALUE

      The auditors of the Corporation or a nationally recognized valuation or

investment banking firm (the "AUDITORS") shall determine the Value of a Share at least once in every fiscal year of the Corporation and, in any event, they shall determine the Value as at the last day of each fiscal year of the Corporation. In the event that, at the time a Value must be attributed to Shares for purposes of any of the provisions of this Article II or Section 3.1, the Value has not been determined by the Auditors as at the last day of the most recently completed fiscal year of the Corporation, then the Closing of the relevant transaction shall be deferred until such Value has been determined, and it is such Value which shall be applied to such transaction.

Notwithstanding the foregoing, in the event that, at the time that a Value must be attributed to Shares for purposes of any of the provisions of this Article II or Section 3.1, more than three (3) months have passed since the date as of which the Value of the Shares was last determined by the Auditors, the Investor who is selling Shares pursuant to this Article III shall be entitled to require a new valuation of the Shares, in which case the Auditors shall determine the Value of the Shares as at the last day of the most recently-completed month-end of the Corporation, and all costs, fees and expenses of such valuation shall be borne equally by the Investor and the Corporation.

The standard for determining Value shall be the highest price available in an open and unrestricted market between informed, prudent parties acting at arm's length and under no compulsion to act, expressed in terms of money. In furtherance of the foregoing, in determining the Value for the Shares, no discount shall be taken with respect to any Shares by virtue of the fact that they lack marketability, are not freely transferable or that they represent a minority

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interest in the Corporation, nor shall any premium be attributable to any freely transferable Shares or Shares that are part of a controlling interest in the Corporation.

In the event that the outstanding Shares shall be subdivided into a greater or lesser number of Shares, whether by stock dividend, stock split or combination of Shares, subsequent to the date as of which the Value is determined but prior to any Closing pursuant to Article V occasioned by any event described in Article II or III, the Value for purposes of Articles II, III and V shall be proportionately decreased or increased as the case may be and the number of Shares to be sold or purchased shall be adjusted so as to appropriately reflect such stock dividend, split, subdivision or combination. No such adjustment shall be made, however, by reason of the issuance of Shares for cash, property or services, by way of stock options, stock warrants, subscription rights or otherwise.

ARTICLE III
CONVERSION

3.1 CONVERSION PRIVILEGE

(a) In the event that the Corporation does not issue and does not intend to issue shares of its share capital to the general public and Holdings intends to issue shares in its share capital to the general public and such offering subsequently occurs, then the Investor shall have the right and option (exercised by written notice to Holdings) to cause Holdings to exchange the Shares held by the Investor for securities in the share capital of Holdings, which securities shall have a value (without reference to their proposed issue price) identical to the value of the Shares held by the Investor. In the event of any dispute between Holdings and the Investor as to the number or value of the securities in the share capital of Holdings to be issued in accordance herewith (or anything incidental thereto), such number shall be absolutely determined by an Auditor to be designated by Holdings with the approval of the Investor, whose determination shall be final and binding on the parties hereto, to the complete exclusion of any court or trial. The standard for determining value shall be the highest price available in an open and unrestricted market between informed, prudent parties acting at arm's length and under no compulsion to act, expressed in terms of money.

(b) Holdings agrees that its rights and obligations under Articles III and VI hereof shall be assumed by any other issuer of securities into which all or substantially all of the equity securities of Holdings are directly or indirectly converted or exchanged if such issuer has securities which have been sold to the general public or if such issuer intends to issue such securities to the general public and such offering subsequently occurs. Such other issuer shall expressly acknowledge its obligations under Articles III and VI in connection with any such conversion or exchange by Holdings with such issuer.

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3.2 NO FRACTIONAL SHARES

Notwithstanding anything herein contained, Holdings shall in no case be required to issue fractional securities upon the conversion of the Shares. If any fractional share would, except for this Section 3.2, be deliverable upon the conversion of the Shares, Holdings shall satisfy all of its obligations under this Agreement with respect to such fractional share by paying to the Shareholder an amount in cash equal (to the nearest cent) to the value of the fractional share.

In determining the value, no discount shall be taken with respect to any securities by virtue of the fact that they lack marketability, are not freely transferable or represent a monetary interest in the issues nor shall any premium be attributable to any freely transferable securities or securities that are part of a controlling interest in the applicable issuer.

ARTICLE IV
PREEMPTIVE RIGHTS

4.1 PREEMPTIVE RIGHTS

If the Corporation proposes to sell additional equity securities other than (a) to employees of the Corporation pursuant to employee benefit plans and other employee compensation plans approved by the Board, (b) pursuant to an acquisition or business combination approved by the Board, (c) in an offering registered under the US Securities Act of 1933, as amended or qualified for sale under the securities laws of any province of Canada, or (d) in connection with the exercise, exchange or conversion of securities of the Corporation, the Investor shall have the right to purchase up to such Shareholder's "pro rata share" of such additional securities. The Investor's "pro rata share" shall be that number of additional securities that would result in the Investor owning the same percentage of the Corporation's fully diluted shares (assuming all convertible securities or instruments were converted into Common Shares or Non-Voting Common Shares) after the issuance of the additional securities (the "ISSUANCE") as the Investor owned immediately prior to the Issuance. In the event of a proposed Issuance, the Corporation shall deliver to the Investor written notice describing the proposed Issuance, specifying the Investor's pro rata share and stating the purchase price for the additional securities, and the date, time and place of settlement for payment for the additional securities (which shall be no sooner than twenty-five (25) Business Days following the date of the notice). For a period of twenty (20) Business Days following such notice, the Investor shall have the right to subscribe, at the offering price established by the Corporation, by written notice to the Corporation, to purchase all or any portion of the Investor's pro rata share of the additional securities. Following such twenty (20) Business Day period, the Corporation shall be free for a period of ninety (90) Business Days thereafter to sell all or any part of the unsubscribed for additional securities and any Shares that have not been purchased as of the applicable Closing Date at a price no more favorable to such purchasers than the price offered to the Investor

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ARTICLE V
CLOSING

5.1 TIME, PLACE, TERMS AND CONDITIONS

(a) Each Closing shall be held at the registered office of the Corporation at 10:00 a.m. (Montreal, Canada time) on the Closing Date, or at such other place, at such other time or on such other date as the Parties thereto may agree, in accordance with the following terms and conditions:

(i) at Closing, the selling shareholder shall deliver to the purchaser certificates representing the Shares being transferred, which certificates shall, in the case of a sale, be accompanied by a duly executed assignment of the Shares to the purchaser; and

(ii) payment for Shares shall be made in full at Closing.

(b) At Closing, the selling shareholder shall deliver to the purchaser a written warranty that:

(i) there are no contractual or other restrictions on the transfer of the purchased Shares (other than the restrictions set out in the Articles of the Corporation and in this Agreement); and

(ii) the selling shareholder is the sole beneficial owner of the purchased Shares with full right, title and authority to transfer the purchased Shares to the purchaser, free and clear of all claims, liens and other encumbrances whatsoever.

(c) At Closing, all necessary and proper corporate proceedings required by counsel for the purchaser, acting reasonably, shall be taken for the transfer of the purchased Shares.

(d) If the purchaser fails for any reason whatsoever to proceed with Closing or to pay to the selling shareholder any amount due hereunder, then all amounts due hereunder but not paid shall bear interest from the date of Closing until paid in full at a rate of interest per annum equal to the Prime Rate plus three percent (3%). Such interest shall be payable on demand.

The conditions set forth in this Section 5.1 are each made for the exclusive benefit of the purchaser and if any such conditions is not satisfied at the Closing, then the purchaser may, at its option, either refuse to proceed with the Closing or proceed with the Closing, in either case without prejudice to its remedies and recourses against the selling shareholder as a result of such condition not being satisfied.

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5.2 FURTHER ASSURANCES

Each Party upon the request of the other, whether before or after a Closing, shall do, execute, acknowledge and deliver or cause to be done, executed, acknowledged or delivered all such further acts, deeds, documents, assignments, transfers, conveyances, powers of attorney and assurances as may be reasonably necessary or desirable to effect complete consummation of the transactions contemplated by this Agreement.

ARTICLE VI
REGISTRATION RIGHTS

6.1 REGISTRATION RIGHTS

(a) The Investor shall have the registration rights described in Exhibit A attached hereto which shall be deemed an integral part hereof with respect to any Shares now or hereafter acquired by the Investor, including Shares acquired upon the conversion of the Preferred Shares, Shares acquired upon conversion of the Notes and Shares acquired by the Investor under Articles II, III or IV, or otherwise.

(b) Notwithstanding anything herein to the contrary, and without limiting any of the rights of the Investor hereunder or under applicable Law, if at any time after the date hereof, there shall be
(i) any reclassification, recapitalization or other change of the outstanding Shares (other than as a result of a subdivision or combination thereof), (ii) any consolidation, combination, amalgamation, merger or similar transaction of the Corporation with any other entity (other than a merger in which the Corporation is the surviving or continuing entity and its capital stock is unchanged) in which the Shares are converted into any other securities or (iii) any share exchange or similar transaction pursuant to which the outstanding Shares are converted into other securities, then the registration rights of the Investor as set forth in Exhibit A shall be deemed to apply to the securities received by the Investor in or as a consequence of such transaction and the issuer of such securities shall expressly acknowledge its obligations under this Article VI.

ARTICLE VII
CORPORATE GOVERNANCE AND COVENANTS

7.1 BOARD OF DIRECTORS

From and after the date hereof, Holdings agrees to vote (including by execution of a written consent or in any other manner permitted by Law and the Corporation's Articles and By-Laws) all of the voting securities in the Corporation registered or owned beneficially by Holdings and any other voting securities of the Corporation over which it has control, and will take all other necessary or desirable actions within its control in order to cause:

(a) the Board of the Corporation at all times to consist of not less than eight (8) members;

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(b) the election to the Board of one representative designated by the Investor, which designee shall be reasonably acceptable to the Corporation;

(c) the removal from the Board of the representative designated by the Investor at the Investor's written request; and

(d) if the representative of the Board designated by the Investor ceases to serve as a member of the Board during his or her term of office for any reason, the resulting vacancy on the Board to be filled by a representative designated by the Investor and acceptable to the Corporation.

7.2 RIGHT OF INSPECTION

So long as the Investor owns any Shares or any securities or instruments convertible into or exchangeable for Shares, the Investor and its representatives and agents (collectively, the "INSPECTORS") shall have the right at the Investor's expense, to visit and inspect any of the properties of the Corporation and its subsidiaries, to examine the books of account and records of the Corporation and its subsidiaries, to make or be provided with copies and extracts therefrom, to discuss the affairs, finances and accounts of the Corporation and its subsidiaries with, to be advised as to the same by, its and their officers, and independent public accountants (and by this provision the Corporation authorizes such accountants to discuss such affairs, finances and accounts, whether or not a representative of the Corporation is present) all at such reasonable times and intervals and to such reasonable extent as such Investor may desire; provided, however, that each Inspector shall hold in confidence and shall not make any disclosure (except to the Investor) of any such information which the Corporation determines in good faith to be confidential, and of which determination the Inspectors are so notified, unless
(a) the release of such information is ordered pursuant to a subpoena or other order form a court or government body of competent jurisdiction, or (b) such information to any Inspector until and unless such Inspector shall have entered into confidentiality agreements (in form and substance satisfactory to the Corporation) with the Corporation with respect thereto. The Investor agrees that it shall, upon learning that disclosure of such information is sought in or by a court or governmental body of competent jurisdiction or through other means, give prompt notice to the Corporation and allow the Corporation, at its expense, to undertake appropriate action to prevent disclosure of, or to obtain a protective order for, the information deemed confidential. Notwithstanding the first sentence of this Section 7.2, the Corporation shall bear the costs of Investor's expenses under this section 7.2 after and during the continuance of any Event of Default as defined in the Notes. Notwithstanding the foregoing, the Corporation shall be entitled to restrict the rights of inspection granted to the Investors hereunder and shall not be required to disclose to the Investors any information where the Corporation deems in good faith that the exercise of such inspection rights or the disclosure of such information would entail disclosure of a trade secret or other confidential information of the Corporation or information of a commercially sensitive nature the disclosure of which would be detrimental to the Corporation or its business.

7.3 FINANCIAL INFORMATION

So long as the Investor owns any Preferred Shares, Notes and/or Shares which, on an as-converted basis, equal at least twenty-five percent (25%) of the Shares issuable upon conversion

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of the Preferred Shares and Notes as of the date hereof, subject to adjustment as a result of any stock dividend, split-up, combination or other similar event after the date hereof (the "MINIMUM NUMBER OF SHARES"), the Corporation shall deliver to the Investor:

(a) as soon as practicable, but in any event within ninety (90) days after the end of each fiscal year of the Corporation, an income statement of the Corporation and its subsidiaries for such fiscal year, a balance sheet of the Corporation and its subsidiaries and statement of shareholder's equity as of the end of such year, and a schedule as to the sources and applications of funds for such year, such year-end financial reports to be in reasonable detail, prepared in accordance with Canadian generally accepted accounting principles("GAAP"), and audited and certified by independent chartered accountants of nationally recognized standing selected by the Corporation;

(b) as soon as practicable, but in any event within forty-five (45) days after the end of each of the first three (3) quarters of each fiscal year of the Corporation, an unaudited profit or loss statement, not-consolidated. If available, Corporation will further provide a schedule as to the sources and application of funds for such fiscal quarter and a statement showing the number of Shares of each class and series of capital stock and securities convertible into or exercisable for Shares of capital stock outstanding at the end of the period, the number of Common Shares issuable upon conversion or exercise of any outstanding securities convertible or exercisable for Common Shares and the exchange ratio or exercise price applicable thereto, all in sufficient detail as to permit the Investor to calculate its percentage equity ownership in the Corporation;

(c) as soon as practicable, but in any event thirty (30) days after approval of the Corporation's Board of Directors, a budget and business plan for the next fiscal year, prepared on a including balance sheets and sources and applications of funds statements;

(d) with respect to the financial statements called for in subsection
(b) of this Section 7.3, an instrument executed by the Chief Financial Officer or President of the Corporation and certifying that such financials were prepared in accordance with GAAP consistently applied with prior practice for earlier periods (with the exception of footnotes that may be required by GAAP) and fairly present the financial condition of the Corporation and its results of operation for the period specified, subject to year-end audit adjustment;

Notwithstanding the foregoing, the Corporation shall not be obligated under this Section 7.3 to provide the Investors with information which it deems in good faith to be a trade secret or similar confidential information.

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7.4 COVENANTS

So long as the Investor owns Preferred Shares, Notes and Shares which on an as-converted basis equal the Minimum Number of Shares, the Corporation agrees to take the actions listed below.

(a) The Corporation will promptly pay and discharge, or cause to be paid and discharged when due and payable, all lawful taxes, assessments, and governmental charges or levies imposed upon the income, profits, property, or business of the Corporation or any subsidiary; provided, however, that any such tax, assessment, charge, or levy need not be paid if the validity hereof shall currently be contested in good faith by appropriate proceedings and if the Corporation shall have set aside on its books adequate reserves with respect thereof, and provided further, that the Corporation will pay all such taxes, assessments, charges, or levies forthwith upon the commencement of proceedings to foreclose any lien that may have attached as security therefor. The Corporation will promptly pay or cause to be paid when due, or in conformance with customary trade terms, all other indebtedness incident to the operations of the Corporation.

(b) The Corporation will keep its properties and those of its subsidiaries in good repair, working order, and condition, reasonable wear and tear excepted, and from time to time make all needful and proper repairs, renewals, replacements, additions, and improvements thereto; and the Corporation and its subsidiaries will at all times comply with the provisions of all material leases to which any of them is a party or under which any of them occupies property so as to prevent any loss or forfeiture thereof or thereunder.

(c) Except as otherwise decided in accordance with policies adopted by the Board, the Corporation will keep its assets and those of its subsidiaries that are of an insurable character insured by financially sound and reputable insurers against loss or damage by fire, extended coverage, and explosion insurance in amounts customary for companies in similar businesses similarly situated; and the Corporation will maintain, with financially sound and reputable insurers, insurance against other hazards, risks, and liabilities to persons and property to the extent and in the manner customary for companies in similar businesses similarly situated.

(d) The Corporation and all of its subsidiaries will keep records and books of account in which full, true, and correct entries will be made of all dealings or transactions in relation to its business and affairs in accordance with GAAP applied on a consistent basis.

(e) The Corporation and all its subsidiaries shall duly observe and conform to all valid requirements of governmental authorities relating to the conduct of their businesses or to their properties or assets.

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(f) The Corporation shall maintain in full force and effect its corporate existence, rights, and franchises and all licenses and other rights to use patents, processes, licenses, trademarks, trade names, or copyrights owned or possessed by it or any subsidiary and deemed by the Corporation to be necessary to the conduct of its business.

(g) The Corporation will retain independent public accountants of recognized national standing who shall certify the Corporation's financial statements at the end of each fiscal year. In the event the services of the independent public accountants so selected, or any firm of independent public accountants hereafter employed by the Corporation are terminated, the Corporation will promptly thereafter notify the Investor and will request the firm of independent public accountants whose services are terminated to deliver to the Investors a letter from such setting forth the reasons for the termination of their services. In the event of such termination the Corporation will promptly thereafter engage another firm of independent public accountants of recognized national standing. In its notice to the Investor the Corporation shall state whether the change of accountants was recommended or approved by the Board of Directors of the Corporation or any committee thereof.

7.5 NOTICES OF CERTAIN EVENTS

So long as the Investor owns any Preferred Shares or Notes the Corporation shall not effect any of the transactions listed below unless (i) the Investor has received written notice of such transaction at least Fifteen (15) Business Days prior thereto, but in no event later than ten (10) Business Days prior to the record date for the determination of shareholders entitled to vote with respect thereto, (ii) if required by the Articles of the Corporation, the Notes or any other Transaction Document (as defined in the Securities Purchase Agreement, the consent of the holders of Preferred Shares or Notes shall have been obtained in accordance with such Articles and Transaction Documents or
(iii) the resulting successor, acquiring or amalgamated entity (if not the Corporation) assumes by written instrument (in form and substance reasonably satisfactory to the Investor), the obligations of the Corporation under this Agreement and the other Transaction Documents:

(a) the declaration or payment of any dividends on Common Shares, Non-Voting Common Shares or Preferred Shares other than dividends payable solely in Common Shares, Non-Voting Common Shares or Preferred Shares;

(b) the Corporation's merger with or into or consolidation, combination or amalgamation with or into any other Person, or the sale, lease or other disposition of all or substantially all of the properties or assets of the Corporation or any of its subsidiaries;

(c) the filing by the Corporation or any of its subsidiaries of a registration statement under the securities laws of the United States or of a prospectus under the securities laws of any province of Canada; and

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(d) the occurrence of an Event of Default under the Note.

ARTICLE VIII
GENERAL PROVISIONS

8.1 SUCCESSORS IN INTEREST

This Agreement and the provisions hereof shall inure to the benefit of and be binding upon the Parties and their respective heirs, legatees, successors, testamentary executors and permitted assigns.

8.2 NOTICE

Any offer, acceptance, rejection, notice, consent, request, authorization, permission, direction or other instrument required or permitted to be given hereunder shall be in writing and given by delivery or sent by telecopier or similar telecommunications device and addressed:

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in the case of the Investor, to it at:

PRIME INVESTMENTS SA

Saphine Building 1st Floor

63 Boulevard Prince Felix
L1513- Luxembourg

P.O. Box 415
L-2014 Luxembourg
Attn: Mr. Marco Dijkerman

Telecopier: 352-4271961

with a copy to

Wolf, Block, Schorr and Solis-Cohen LLP 250 Park Avenue
New York, NY 10177
Telephone 212-883-4911
Telecopier: 212-672-1111
Attn: Lawrence L. Ginsburg, Esq.

(a) in the case of Holdings, to it at:

HENRY BIRKS & SONS HOLDINGS INC.
C/O REGALUXE INVESTMENT SARL

25A, Boulevard Royal
Luxembourg, 2449

Attention: The President, and Sabine Bruckert, Corporate Secretary

Telecopier: 011 39 118 174 827

with a copy to:

HENRY BIRKS & SONS INC.

1240 Phillips Square
Montreal, Quebec
H3B 3H4

Attention: The President, and the Corporate Secretary

Telecopier: (514) 397-2577

(b) in the case of the Corporation, to it at:

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HENRY BIRKS & SONS INC.

1240 Phillips Square
Montreal, Quebec
H3B 3H4

Attention: The President, and the Corporate Secretary

Telecopier: (514) 397-2577

Any offer, acceptance, rejection, notice, consent, request, authorization, permission, direction or other instrument given as aforesaid shall be deemed to have been received, if sent by telecopier or similar telecommunications device on the next Business Day following such transmission or, if delivered, to have been given and received on the date of such delivery. Any address for service may be changed by written notice given as aforesaid.

8.3 PURPORTED TRANSFERS; APPLICABILITY OF CERTAIN PROVISIONS

Any purported transfer of Shares contrary to the terms of this Agreement shall be null and void and have no legal effect. Notwithstanding any other provisions of this Agreement, the rights of first refusal set forth in Sections 2.3 and 2.4 and the preemptive rights set forth in Section 4.1 shall not apply to a merger, amalgamation or similar corporate transaction that is taken to reorganize the relationship between the Corporation and Mayor's Jewelers, Inc., provided that all shareholders of the Corporation are treated equally in such restructuring.

8.4 TIME

Time shall be of the essence in this Agreement.

8.5 EXECUTION OF COUNTERPART

No Person shall become a holder of Shares of the Corporation without first having executed a counterpart of this Agreement in accordance with Schedule 8.5.

Each such counterpart so executed shall be deemed to be an original and such counterparts together shall constitute one and the same instrument.

Each Person who becomes a holder of Shares of the Corporation and who has executed a counterpart of this Agreement in accordance with Schedule 8.5 shall become a Party hereto. To the extent such Person is the transferee of the Investor, such person shall be deemed to have the rights and obligations of the Investor hereunder with respect to the Shares so transferred and to the extent such Person is the transferee of Holdings, such Person shall be deemed to have the rights and obligations of Holdings hereunder with respect to the Shares so transferred. The preceding sentence shall not apply (i) to the Investor (or its Permitted Transferees) to the extent such Person is the transferee of Shares from Holdings and/or its Permitted Transferees or (ii) Holdings (or its Permitted Transferees) to the extent such Person is the transferee of Shares from the Investor and/or its Permitted Transferees.

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8.6 TERMINATION

(a) This Agreement shall terminate automatically upon occurrence of any of the following events: (i) all issued and outstanding Shares of the Corporation are held by one Person only; or (ii) by written agreement of the Shareholders and the Corporation.

(b) The provisions of Articles II, III, IV, V and VII hereof shall terminate upon (i) the consummation by the Corporation of a Qualified Public Offering, or (ii) the conversion by the Investor of its Shares under Article III hereof or (iii) the consummation of a transaction described in Section 6.1(b)(ii) or (iii) of the Shareholders' Agreement with an issuer whose Shares are listed on a US securities exchange or a national Canadian stock exchange or quoted on the NASDAQ-NMS or Small Cap.

[SIGNATURE PAGES FOLLOW]

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IN WITNESS WHEREOF this Agreement was executed on the date and at the place first mentioned above.

HENRY BIRKS & SONS INC.                      HENRY BIRKS & SONS HOLDINGS INC.

By: /s/ Thomas A. Andruskevich               By: /s/  Marc Cantin
    ----------------------------                 --------------------------
    Name: Thomas A. Andruskevich                 Name: Marc Cantin
    Title: President and Chief Executive         Title: Director
           Officer
           President et Chef de l'Executif

PRIME INVESTMENTS SA                         MARCO PASTERIS

By: /s/  Amit B. Bhansali                    By: /s/ Marco Pasteris
    ----------------------------                 --------------------------
    Name: Amit B. Bhansali                       Name:  Marco Pasteris

Title:

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SCHEDULE 8.5

To the Shareholders' Agreement by and among Prime Investments SA, Henry Birks & Sons Holdings Inc. and Henry Birks & Sons Inc. made as of August 15, 2002.

COUNTERPART

THIS INSTRUMENT forms part of the Shareholders' Agreement (the "Agreement") made as of _________________________ as amended, by and among Prime Investments SA, Henry Birks & Sons Holdings Inc. and Henry Birks & Sons Inc., which Agreement permits execution by counterparts. The undersigned hereby acknowledges having received a copy of the said Agreement (which is annexed hereto as Schedule A) and, having read the said Agreement in its entirety, hereby agrees that the terms and conditions of the said Agreement shall be binding upon the undersigned as if the undersigned had been an original party to the Agreement as a Shareholder (as such term is defined in the Agreement) and such terms and conditions shall inure to the benefit of and be binding upon the undersigned, its successors and assigns.

IN WITNESS WHEREOF the undersigned has executed this instrument this
[____] day of [____],____.

[SHAREHOLDER]

Per: ______________________


EXHIBIT A TO SHAREHOLDERS' AGREEMENT

This Exhibit A is a part of and is incorporated into that certain Shareholders' Agreement (the "SHAREHOLDERS' AGREEMENT"), dated as of August 15, 2002, among Henry Birks & Sons Inc., a corporation amalgamated under the laws of Canada (the "CORPORATION"), Henry Birks & Sons Holdings Inc., a corporation incorporated under the laws of Canada ("HOLDINGS") and Prime Investments SA, a Luxembourg corporation (together, with each transferee thereof of Common Shares that agrees to be bound by the terms of the Shareholders' Agreement in accordance with Section 8.5 thereof, the "INVESTORS.") Capitalized terms used in this Exhibit A without definition herein shall have the meanings assigned to them in the Shareholders' Agreement.

1. Registration on Request.

1.1 Request. Subject to the other provisions of this Section 1 and the other provisions of this Exhibit A, at any time after (i) the Corporation's initial Qualified Public Offering (ii) a transaction described in Section 6.1(b)(ii) or (iii) of the Shareholders Agreement with an issuer whose Shares are listed on a US national securities exchange or a Canadian securities exchange or quoted on the NASDAQ, NMS or Small Cap, or (iii) the conversion by the Investor of its Shares as provided in Article III of the Shareholders' Agreement, upon the written request of the Investor, requesting that the issuer of the Registrable Securities (the "ISSUER") held by the Investor effect the registration under the securities laws of the jurisdiction in which such Issuer's Shares are registered or the qualification for sale in Canada (a "QUALIFICATION") pursuant to a final prospectus (a "CANADIAN PROSPECTUS") filed with, and in respect of which a receipt has been issued by, each of the securities commissions or similar regulatory authority of each of the provinces of Canada (the "CANADIAN COMMISSIONS"), of all or any part of such the Investor's Registrable Securities (but not less than 250,000 Registrable Securities), the Issuer will as soon as is practicable give written notice of such requested registration or Qualification to all holders of Registrable Securities, and thereupon will use its reasonable best efforts to effect, as expeditiously as practicable, the registration or Qualification under the applicable securities laws of Registrable Securities which the Issuer has been so requested to register by the Investor. Notwithstanding the foregoing, the Issuer shall not be required to effect a registration or Qualification pursuant to this Section 1.1:

(a) if the Issuer has already effected one (1) registration or Qualification pursuant to this Section 1.1 at the request of Investor and such registration or Qualification has been declared or ordered effective; or

(b) within one hundred eighty (180) days after a merger, amalgamation or other reorganization pursuant to which the Common Shares have been exchanged or converted into common shares of Mayor's Jewelers Inc.

1.2 Registration Statement Form. Registrations under this Section 1 shall be on such appropriate registration form and Qualifications shall be made pursuant to such appropriate type of Canadian Prospectus, as permitted by applicable securities


laws and the rules and regulations thereunder and as selected by the Issuer and as acceptable to the Investor. The Issuer agrees to include in any such registration statement and Canadian Prospectus all information which the Investor, upon advice of counsel, shall reasonably request. The Issuer may, if permitted by applicable law, effect any registration requested under this
Section 1 by the filing of a short-form registration statement (such as a Form S-3 if the registration statement is filed under the United States Securities Act) unless the Investor (or, if such registration involves an underwritten public offering of Registrable Securities, the managing underwriter of such public offering) shall notify the Issuer in writing that, in the reasonable judgment of such managing underwriter, the use of a more detailed form specified in such notice is of material importance to the success of such public offering, in which case such registration shall be effected on the form so specified.

1.3 Effective Registration Statement. A registration or Qualification requested pursuant to this Section 1 shall not be deemed to have been effected (a) unless a registration statement with respect thereto has become effective or a receipt for a Canadian Prospectus has been issued by each of the Canadian Commissions, provided that a registration which does not become effective after the Issuer has filed a registration statement with respect thereto or a Canadian Prospectus which is not receipted by the Canadian Commissions solely by reason of the refusal to proceed of the Investor (other than a refusal to proceed based upon the advice of counsel relating to a matter with respect to the Issuer or the withdrawal of a request for registration or Qualification pursuant to Subsection 1.1) shall be deemed to have been effected by the Issuer unless the Investor shall have elected to pay all Registration Expenses (as defined in Section 6 below) in connection with such registration or Qualification, (b) if the registration does not remain effective or the Registrable Securities do not remain qualified for sale pursuant to a Canadian Prospectus for a period of at least 180 days or, if earlier, until all the Registrable Securities requested to be registered or qualified for sale in connection therewith were sold, (c) if, after it has become effective, such registration or, after the qualification for sale of the Registrable Securities in Canada, is interfered with by any stop order, injunction or other order or requirement of the Securities and Exchange Commission (the "COMMISSION"), if the registration involves a public offering in the United States, any of the Commissions or other governmental authority or court for any reason, or (d) if the conditions to closing specified in the purchase agreement or underwriting agreement entered into in connection with such registration or Qualification are not satisfied and no such registration or Qualification occurs, other than by reason of some act or omission by the Investor.

1.4 Priority in Requested Registrations. If a requested registration or Qualification pursuant to this Section 1 involves an underwritten offering, and the managing underwriter shall advise the Issuer in writing that, in its opinion, the number of securities requested to be included in such registration or Qualification exceeds the number which can be sold in such offering within a price range acceptable to the Investor (such writing to state the basis of such opinion and the approximate number of shares of securities which may be included in such offering without such effect), the Issuer will include in such registration or qualification for sale in Canada, to the extent of the number of securities which the Issuer is so advised can be sold in such offering, first, any

A-2

and all securities proposed to be registered or qualified for sale in Canada by the Issuer for its own account as part of such registration or qualification, second, Registrable Securities requested by the Investor, and third all other securities of the Issuer proposed to be included in such registration or qualification for sale in Canada, in accordance with the priorities, if any, then existing among the Issuer and the holders of such securities.

1.5 Registration Expenses. In connection with one registration or Qualification of Registrable Securities pursuant to this Section 1, the Issuer shall pay all Registration Expenses and the Investor shall pay all underwriting discounts and commissions applicable to its Registrable Securities and any fees of separate counsel employed by the Investor.

2. Incidental Registration.

2.1 Right to Include Registrable Securities. If, following the public offering of the securities of the Issuer (which in the case of the Corporation shall be a Qualified Public Offering), the Issuer proposes to register or qualify for sale any of its securities (which are the same type as Registrable Securities then held by the Investor) under the US Securities Act or the securities laws of any province or territory of Canada by registration on any form or qualification for sale in Canada pursuant to any type of Canadian prospectus, for public sale for its own account or the account of any other shareholder, it will each such time give prompt written notice to the Investor of its intention to do so and of the Investor's rights under this Section 2, prior to the proposed registration or qualification for sale (such notice, a "REGISTRATION NOTICE"). Upon the written request of the Investor made as promptly as practicable and in any event within ten (10) days after the receipt of any such Registration Notice (which request shall specify the Registrable Securities intended to be disposed of by the Investor), the Issuer will file a registration statement or a Canadian Prospectus with respect to, and use its reasonable best efforts to make effective or obtain receipts therefor from each of the Commissions, at the earliest possible date, the registration or qualification for sale in Canada under the applicable securities laws of all Registrable Securities which the Issuer has been so requested to register by the Investor thereof; provided, however, that if, at any time after giving written notice of its intention to register or qualify for sale in Canada any Registrable Securities and prior to the effective date of the registration statement filed in connection with such registration or date of issuance of receipts for a Canadian Prospectus, the Issuer shall determine for any reason not to register or to delay registration or qualification for sale of such securities, the Issuer may, at its election, give written notice of such determination to the Investor and (i) in the case of a determination not to register or qualify for sale, the Issuer shall be relieved of its obligation to register or qualify for sale in Canada any Registrable Securities in connection with such registration or offering and (ii) in the case of a determination to delay registering or qualifying for sale in Canada, the Issuer shall be permitted to delay registering or qualifying for sale any Registrable Securities, for the same period as the delay in registering or qualifying for sale such other securities.

2.2 Priority in Incidental Registrations. If the managing underwriter of any underwritten offering shall advise the Issuer that the number of Registrable Securities

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requested to be included in such registration or qualification exceeds the number which can be sold in such offering, and the Issuer has so advised the Investor in writing, then the Issuer will include in such registration or qualification, to the extent of the number of Registrable Securities which the Issuer is so advised can be sold in (or during the time of) such offering, first, any and all securities proposed to be registered or qualified for sale in Canada by the Issuer for its own account as part of such registration, second, the Registrable Securities requested to be included in such registration or qualification by the Investor if exercising its rights under Section 2.1 hereof and other holders of Registrable Securities, who have exercised demand registration rights comparable to the Investor's rights under Section 2.1 hereof, pro rata among such holders on the basis of the number of Registrable Securities requested to be registered or qualified by such holders and third, all other securities of the Issuer proposed to be included in such registration, in accordance with the priorities, if any, then existing among the Issuer and the holders of such securities. In connection with any registration or qualification for sale in Canada as to which this Subsection 2.2 applies, the Investor shall have the right, upon written notice to the Issuer within ten (10) days of receipt of a Registration Notice from the Issuer, to withdraw from such registration or qualification the Registrable Securities requested to be registered or qualified for sale by the Investor.

2.3 Registration Expenses. In connection with any registration of Registrable Securities pursuant to this Section 2, the Issuer shall pay all Registration Expenses and the Investor shall pay all underwriting discounts and commissions applicable to its Registrable Securities and any fees of separate counsel employed by the Investor.

3. Registration Procedures. With respect to any registration pursuant to
Section 1 or Section 2:

3.1 Cooperation. In connection with any registration or Qualification of Registrable Securities for the account of the Investor, the Investor shall provide to the Issuer for inclusion in the related registration statement or Canadian Prospectus any information reasonably requested by the Issuer or, in the case of an underwritten offering, by the managing underwriter thereof.

3.2 Withdrawal from Registration. The Investor shall not be permitted to effect a withdrawal of its Registrable Securities from a requested registration or Qualification, unless the Investor provides written notice of such withdrawal to the Issuer not later than 24 hours prior to the pricing of the Registrable Securities to be sold pursuant to such registration or Qualification (the "WITHDRAWAL DEADLINE"); provided, that such restriction on withdrawal shall apply only if (i) not less than 12 hours prior to the Withdrawal Deadline the Investor shall have been informed by the Issuer or the managing underwriter of an underwritten offering of the range of prices within which such Registrable Securities shall be offered in connection with such registration or Qualification and (ii) the actual price at which such Registrable Securities are offered in connection with such registration or Qualification shall have been within such range of prices.

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3.3 Underwriters. The distribution for the account of the Investor shall in any underwritten offering be underwritten by the same underwriters who underwrite the distribution of Registrable Securities for the account of any other holder of Registrable Securities exercising demand registration rights comparable to those set forth in Section 2.1 hereof and the Issuer.

3.4 Legal Opinions. The Investor shall retain counsel and shall cause such counsel to deliver to the managing underwriter of any underwritten offering such opinions of such counsel as such managing underwriter may reasonably require.

3.5 Execution of Documents. The Investor shall, upon request of the Issuer, execute power of attorney, deposit and custodian agreements in form and substance satisfactory to the managing underwriter of any underwritten offering. The Investor shall execute an underwriting agreement in form and substance satisfactory to such managing underwriter, which underwriting agreement shall contain customary representations and warranties to be given by the Investor (including representations regarding the material accuracy and completeness of the information provided thereby pursuant to Subsection 3.1) and provisions whereby the Issuer, on the one hand, and the Investor, on the other hand, indemnify each other as provided in Section 6.

3.6 Registration Statement. The Issuer will deliver to the Investor such number of copies of any preliminary Canadian Prospectus, and after the effectiveness of any registration statement or issuance of receipts in respect of a Canadian Prospectus such reasonable number of copies of a definitive prospectus included in such registration statement or Canadian Prospectus and of any revised or supplemental prospectuses as the Investor may from time to time request.

4. Hold-Back. Each of the Issuer and the Investor agrees not to effect any public sale or distribution of Registrable Securities during the period specified by the managing underwriter or underwriters of an underwritten offer being made pursuant to such registration statement (which period shall not exceed seven (7) days prior to and 180 days following the effective date of such registration statement), except as part of such registration or Qualification, if and to the extent reasonably requested by such managing underwriter or underwriters.

5. INTENTIONALLY OMITTED.

6. Indemnity.

(a) The Issuer will indemnify and hold harmless the Investor if its Registrable Securities were included in a registration statement or Canadian Prospectuses prepared under Section 1 or Section 2 hereof, against all claims, losses, damages, liabilities and expenses resulting from any untrue statement or allegedly untrue statement of a material fact contained or incorporated by reference in a prospectus or in any related registration statement or in any Canadian preliminary or final Prospectus, notification or the like or from any omission to state therein a material fact required to be stated therein or necessary to make the statements therein, in light of the circumstances under which they

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were made, not misleading, except insofar as the same may have been based on information furnished in writing to the Issuer by the Investor or such underwriter expressly for use therein and used in accordance with such writing. The Investor, by acceptance of the provisions herein, agrees to furnish to the Issuer such information concerning the Investor and the proposed sale or distribution as shall, in the opinion of counsel for the Issuer, be necessary in connection with any such registration or Qualification of any Registrable Securities owned by the Investor, and to indemnify and hold harmless the Issuer, its officers and directors and each of its underwriters (and any person who controls the Issuer or such underwriters within the meaning of Section 15 of the US Securities Act) against all claims, losses, damages, liabilities and expenses resulting from any untrue statement or allegedly untrue statement of a material fact furnished in writing by the Investor to the Issuer or to any underwriter of Registrable Securities sold by the Investor, expressly for use in connection with such registration or Qualification and used in accordance with such writing and from any omission therefrom or alleged omission therefrom of a material fact needed to be furnished or necessary to make the statements therein, in light of the circumstances under which they were made, not misleading.

(b) Promptly after receipt by the Investor of written notice of the commencement of any action or proceeding involving a claim referred to in
Section 6(a), the Investor will, if a claim in respect thereof is to be made against the Issuer, give written notice to the latter of the commencement of such action; provided, however, that the failure of the Investor to give notice as provided herein shall not relieve the indemnifying party of its obligations under the preceding subsections of this Section 6, except to the extent that the Issuer is prejudiced by such failure to give notice. In case any such action shall be brought against the Investor and it shall notify the Issuer of the commencement thereof, the Issuer shall be entitled to participate therein and, to the extent that it may wish, to assume the defense thereof, with counsel reasonably satisfactory to the Investor and after written notice from the Issuer to the Investor of its election so to assume the defense thereof, the Issuer shall not be liable to the Investor for any legal or other expenses (including fees and expenses of attorneys) subsequently incurred by the Investor in connection with the defense thereof. Notwithstanding the foregoing, in any action or proceeding in which both the Issuer and the Investor is, or is reasonably likely to become, a party, the Investor shall have the right to employ separate counsel at the Issuer's expense and to control its own defense of such action or proceeding if, in the reasonable opinion of counsel to the Investor, (a) there are or may be legal defenses available to the Investor or to other indemnified parties that are different from or additional to those available to the Issuer or (b) any conflict or potential conflict exists between the Issuer and the Investor that would make such separate representation advisable. The Issuer shall not be liable for any settlement of any action or proceeding effected without its written consent, which consent shall not be unreasonably withheld. The Issuer shall not, without the consent of the Investor, which consent shall not be unreasonably withheld, consent to entry of any judgment or enter into any settlement which does not include as an unconditional term thereof the giving by the claimant or plaintiff to Investor of a general release from all liability in respect to such claim or litigation or which requires action by the Investor.

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7. Definitions. As used in this Exhibit A, unless the context otherwise requires, the following terms have the following respective meanings:

"REGISTRABLE SECURITIES" means any Shares of the Corporation or any securities received by the Issuer pursuant to Article III or Section 4(b) of the Shareholders' Agreement, but with respect to any such securities, only until such time as such Shares (i) have been effectively registered under the US Securities Act or pursuant to the securities laws of each of the provinces of Canada and disposed of in accordance with the registration statement or Canadian Prospectuses covering such securities, or (ii) has ceased to be outstanding.

"REGISTRATION EXPENSES" means all expenses incident to the Issuer's performance of or compliance with Sections 1, 2 or 3, including, without limitation, all registration and filing fees, all fees of the national securities exchanges or the National Association of Securities Dealers, Inc., or the NASDAQ, NMS or Small Cap, or of any Canadian securities exchange all fees and expenses of complying with applicable securities or laws, all word processing, duplicating and printing expenses, messenger and delivery expenses, the fees and disbursements of counsel for the Issuer and of its independent public accountants, including the expenses of "cold comfort" letters required by or incident to such performance and compliance, any fees and disbursements of underwriters customarily paid by issuers or sellers of securities (excluding any underwriting discounts or commissions with respect to the Registrable Securities).

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Exhibit 10.10

AMENDED AND RESTATED ACCOUNTS RECEIVABLE MANAGEMENT, LOAN & SECURITY AGREEMENT

BY AND BETWEEN: GMAC COMMERCIAL FINANCE CORPORATION -

CANADA/SOCIETE FINANCIERE COMMERCIALE
GMAC - CANADA;

("LENDER")

AND: HENRY BIRKS & SONS INC.

("BORROWER")

AND: EACH AND EVERY ONE OF THE CREDIT PARTIES

WHEREAS Lender and Borrower are party to an Accounts Receivable Management, Loan and Security Agreement dated October 15, 1996, as amended by letter agreements dated July 23, 1998, June 8, 1999, September 23, 1999, May 2, 2000, January 30, 2001, May 29, 2001, November 16, 2001 and November 17, 2003 (the "FORMER
AGREEMENT");

WHEREAS the parties hereto have agreed to amend and restate the terms and conditions of the Former Agreement pursuant to the terms hereof;

WHEREFORE the parties hereto have agreed as follows:

1. DEFINITIONS AND INTERPRETATION

1.1. Whenever utilized herein:

1.1.1. "ACCEPTED LETTERS OF CREDIT" means any Letters of Credit:

(a) In respect of which there have been any drawing(s), up to the aggregate amount of such drawing(s); and,

(b) Which are letters of credit unrelated to the purchase of Inventory, standby letters of credit or letters of guarantee;


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1.1.2. "ACCOUNT(S)" means all present and future accounts, accounts receivable, claims, contract rights and all other forms of obligations owing or to become owing to Borrower or any Credit Party arising out of the sale of Inventory by Borrower or any Credit Party or the retention of services (to the extent permitted by Lender, from time to time) of Borrower or any Credit Party, irrespective of whether earned by performance, any and all credit insurance, guarantees and security therefore;

1.1.3. "ACCOUNT DEBTOR(S)" means any Person(s) who is or who may become obligated under, with respect to, or on account of an Account;

1.1.4. "ADDITIONAL COLLATERAL" means the additional collateral, if any, stipulated and valued in the Contract Data Sheet;

1.1.5. "ADVANCE(S)" means each and every advance of funds made by Lender to Borrower or to any other Person for, on behalf of or for the benefit of Borrower including, without limitation, any advances made or credits given by Lender to any bank account or other account now or hereafter maintained by Borrower, any payments made by Lender of any Fees or Expenses, any payments made by Lender of any amounts in respect of any Letters of Credit and any payments made by Lender of the Other Indebtedness;

1.1.6. "ADVERSE CHARGE" means any Lien or Encumbrance, other than the Permitted Charges, against or affecting any property of Borrower or any Credit Party, whether ranking prior to, equal with or after the Security;

1.1.7. "ARRANGEMENT FEE" means the amount designated as such in the Contract Data Sheet, the full amount of which shall be deemed to have been fully earned by Lender upon execution of the present Credit Agreement;

1.1.8. "AUDIT(S)" means the examination and appraisal of the books, records and Collateral of Borrower or any Credit Party by Lender's staff auditors or third party professionals and/or evaluators designated by Lender, which shall be conducted at such greater intervals as Lender may determine in its discretion;

1.1.9. "AUTHORIZED OVERADVANCE" means Outstandings, at any given time, under any Overadvance Availability;

1.1.10. "AUTHORIZED OVERADVANCE RATE" has the meaning set forth in the Contract Data Sheet for Dollars and US Dollars respectively;

1.1.11. "BANK" means the Toronto-Dominion Bank or, in its absence, such other bank operating in Canada which Lender may, in its discretion, designate;


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1.1.12. "BANKERS' ACCEPTANCE(S)" means any bills of exchange payable at a future time, which are drawn by Borrower on any bank designated by Lender and are accepted by such bank;

1.1.13. "BANKERS' ACCEPTANCE COSTS" means all fees, charges and other amounts payable by Borrower and/or Lender to any bank for such bank's acceptance and processing of Bankers' Acceptances;

1.1.14. "BANKERS' ACCEPTANCE FEE(S)" means, in addition to all Bankers' Acceptance Costs, an amount equal to the annual rate set forth in the Contract Data Sheet of the face amount of each particular Bankers' Acceptance for the term of each particular Bankers' Acceptance, provided, however, if a Default occurs, such annual rate shall be automatically increased by two percentage points (2%) effective as of the occurrence of such Default and continuing for so long as such Default is outstanding;

1.1.15. "BORROWER" means the Person defined as such at the outset of this Agreement. If Borrower consists of more than one Person then, all references herein to "Borrower" shall be interpreted in accordance with the provisions of Clause 14 hereof;

1.1.16. "BORROWING BASE" means:

(a) the aggregate of:

(i) the percentage of Eligible Accounts set forth in the Contract Data Sheet;

(ii) the lesser of (a) the aggregate of (i) the percentage of NOLV of eligible Finished Goods Inventory set forth in the Contract Data Sheet and (ii) the percentage of NOLV of Eligible Raw Materials Inventory set forth in the Contract Data Sheet and (b) the Eligible Inventory Availability Limit; and

(iii) during the months of February through June (inclusive) only, the Collateral Stretch Facility,

LESS

(b) The aggregate of:

(i) the face amount of all Accepted Letters of Credit;

(ii) the amount of all Letter of Credit Reserves;

(iii) the amount of all Reserves;

(iv) the amount of all Priority Claims;


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(v) the amount of any Surplus Reserve; and,

(vi) such portion, if any, of the Non-Revolving Loan as set forth in the Contract Data Sheet.

1.1.17. "BORROWING BASE SURPLUS" means, at any given time, the difference between (I) the Borrowing Base, and (II) all Outstandings under the Revolving Loan;

1.1.18. "BUSINESS DAY(S)" means any day that is not a Saturday, Sunday or other day on which Lender or Banks are authorized or required to close in the City of Montreal;

1.1.19. "CAPITAL EXPENDITURES" means any and all expenditures made by Borrower (or, if applicable, any Credit Parties) for or in connection with the acquisition of capital property (including, without limitation, leasehold rights, leasehold improvements and trade fixtures);

1.1.20. "COLLATERAL" means all present and future movable and personal property of Borrower and the Credit Parties, corporeal and incorporeal, tangible and intangible, of any nature or form whatsoever, wherever situated, and includes, without limitation, the Accounts, the Inventory, any Additional Collateral as well as any immovable properties now or hereafter forming the object of the Security;

1.1.21. "COLLATERAL STRETCH FACILITY" means the amount determined in accordance with the formula set forth in the Contract Data Sheet;

1.1.22. "COLLECTION(S)" means all cash, cheques, funds electronically transferred and all other hard copy or electronic payment instruments (including collection of insurance proceeds, cash sale proceeds, rental proceeds and tax refunds);

1.1.23. "COMPLIANCE CERTIFICATE" means the "Compliance Certificate" in form and substance as set forth in Annex 1 hereto or in such other form and substance as shall, from time to time, be determined by Lender and communicated to Borrower. Each Compliance Certificate to be delivered to Lender hereunder shall be certified as correct and accurate by Borrower's Chief Financial Officer;

1.1.24. "CONTRACT DATA SHEET" means the "Contract Data Sheet" annexed hereto as well as any and all future amendments, supplements and/or addendums thereto and/or renewals, replacements and/or restatements thereof. The Contract Data Sheet shall be deemed, for all purposes, to form part of the Credit Agreement;


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1.1.25. "CONTRACT YEAR" means consecutive periods of 12 consecutive months immediately following the Effective Date;

1.1.26. "CREDIT AGREEMENT" means the present Amended and Restated Accounts Receivable Management, Loan and Security Agreement as well as any and all future amendments, supplements and/or addendums hereto and/or renewals, replacements and/or restatements hereof;

1.1.27. "CREDIT DOCUMENTS" means the Credit Agreement, the Security, any agreements or documents pertaining to any matter under or arising from the Credit Agreement or the Security and any other agreements or documents entered into, now or in the future, in connection with any of the foregoing or in connection with any matter pertaining to the Credit Facilities;

1.1.28. "CREDIT FACILITIES" means all credit facilities made available to Borrower hereunder including the Revolving Loan and any Non-Revolving Loan hereunder;

1.1.29. "CREDIT PARTY(IES)" means any Person(s), if any, designated as such in the Contract Data Sheet and who is(are) party to the Credit Agreement;

1.1.30. "DEBT" means all indebtedness, of any nature or source whatsoever, at any given time owing by Borrower (or, if applicable, any Credit Parties), whether due or not, matured or not. Debt includes all Outstandings under the Credit Facilities;

1.1.31. "DEBT TO EQUITY RATIO" means the ratio of Debt to Tangible Net Worth;

1.1.32. "DEFAULT" has the meaning set forth in Clause 13.1 hereof;

1.1.33. "DISPUTE" means any cause asserted for non-payment of an Account including, without limitation, any dispute, claim, complaint, offset, defense, contra-account or counter-claim, real or asserted, lawful or unlawful, whether arising from or relating to any sale or any other transaction or occurrence and includes, for greater certainty, any reason for non-payment of an Account at its maturity other than solely as a result of the financial inability of the Account Debtor;

1.1.34. "DOLLAR(S)" or "$" means Canadian dollars and "US DOLLAR(S)" or "US$" means United States of America dollars;

1.1.35. "EARLY TERMINATION FEE" means a payment due by Borrower to Lender in the amount of $750,000.00 in the event of (I) Borrower's terminating this Agreement prior to the expiry of the Minimum Term pursuant to Clauses 14.1.2 hereof, or (II) Lender's terminating this Agreement prior to


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the expiry of the Minimum Term upon occurrence of an event of Default pursuant to Clause 14.1.3 hereof;

1.1.36. "EBIT" means Borrower's earnings during any particular fiscal period before:

(a) payment or provision for payment of interest; and,

(b) payment or provision for payment of income taxes,

all computed in accordance with GAAP;

1.1.37. "EBITDA" means Borrower's earnings during any particular fiscal period before:

(a) payment or provision for payment of interest;

(b) payment or provisions for payment of income taxes;

(c) depreciation;

(d) amortization; and

(e) any other non-recurring income and expense items,

all computed in accordance with GAAP;

1.1.38. "EFFECTIVE DATE" means the date stipulated as such in the Contract Data Sheet;

1.1.39. "ELIGIBLE ACCOUNTS" means the aggregate of the Net Face Amount of all Accounts created by Borrower or any Credit Party in the ordinary course of business which Lender, in its sole discretion, determines to be acceptable for purposes of advances hereunder. Without limiting Lender's discretion, the following shall not be Eligible Accounts:

(a) Accounts which are outstanding for a period exceeding 90 days immediately following the earlier of (i) delivery of the relevant Inventory or performance of the relevant services or (II) the date of the relevant invoice;

(b) Accounts in respect of which Lender (if specifically requested by Lender) has not been provided with both (I) the Account Debtor's purchase order therefor and (II) proof of delivery of the merchandise and/or services forming the object thereof, both in form and substance satisfactory to Lender;


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(c) any portion of any Accounts (to the extent not already deducted in arriving at the Net Face Amount thereof) which may reduce the amount of such Accounts and/or may be deducted therefrom by the relevant Account Debtor including, without limitation, all discounts, rebates, allowances, credits or any other deductions applicable thereto;

(d) Accounts owed by an Account Debtor which is a Related Person;

(e) Accounts with respect to which goods are placed on a consignment, guaranteed sale, "bill and hold", sale or return, sale on approval, or other terms by reason of which the payment by the Account Debtor may be conditional;

(f) Accounts, the collection of which Lender, in its reasonable credit judgment, believes to be doubtful by reason of the Account Debtor's financial condition;

(g) Accounts with respect to which goods have not been shipped and billed to the Account Debtor, the services have not been performed and accepted by the Account Debtor or does otherwise not represent a final sale;

(h) Accounts that represent progress payments or other advance billings that are due prior to the completion of performance by Borrower of the subject contract for goods or services; and,

(i) Accounts which are the object of any Dispute, to the extent of such Dispute (if such extent is clearly ascertainable);

1.1.40. "ELIGIBLE ACCOUNTS AVAILABILITY" means Borrower's borrowing availability under the Revolving Loan based on the Borrowing Base, after deducting and not taking into account any value attributed to Eligible Inventory;

1.1.41. "ELIGIBLE FINISHED GOODS INVENTORY" means Eligible Inventory consisting of finished goods, wares and other finished merchandise;

1.1.42. "ELIGIBLE INVENTORY" means Inventory which is either (i) landed, duty paid, located in Canada or the United States and in possession of Borrower or any Credit Party, or (ii) is to be imported by Borrower or any Credit Party and has been shipped under outstanding Letters of Credit, both consisting of first quality finished goods owned by Borrower or any Credit Party and held for sale in the ordinary course of Borrower's or any Credit Party's business which are in good condition and readily saleable at prices not less than cost, all of which Lender, in its sole discretion, determines to be acceptable for purposes of advances hereunder. Without limiting Lender's discretion, the following shall not be Eligible Inventory:


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(a) Inventory held on consignment or not otherwise owned by Borrower or any Credit Party with good, valid and marketable title thereto;

(b) is of a type no longer sold by Borrower or any Credit Party;

(c) Inventory which is encumbered in favour of any Person whatsoever other than in favour of Lender under the Security;

(d) Inventory which is damaged or consists of goods returned or rejected by an Account Debtor;

(e) Inventory which is in the process of being converted from raw material into finished goods, commonly known as "work in progress"; and,

(f) Inventory which is, in Lender's reasonable determination, obsolete or slow moving, unmarketable, a restrictive custom item, a component not forming part of finished goods, spare parts, packing, shipping and storage materials, supplies used or consumed in Borrower's or any Credit Party's business, "bill and hold" goods, defective goods or "seconds";

(g) The portion of the value of Inventory attributable to overhead allocation in excess of the lesser of (i) the amount excepted by Lender from time to time as determined by Borrower's auditors in accordance with GAAP and (ii) the sum of $3,237,000.00;

1.1.43. "ELIGIBLE INVENTORY AVAILABILITY LIMIT" has the meaning set forth in the Contract Data Sheet;

1.1.44. "ELIGIBLE RAW MATERIAL INVENTORY" means Eligible Inventory Consisting of Raw Materials;

1.1.45. "ENCUMBRANCE(S)" means any lien, prior claim, legal hypothec, charge, statutory lien, encumbrance, seizure, form of distress, attachment, levy or any other right in favour of any Person other than Lender;

1.1.46. "EXPENSES" means all costs and expenses incurred and/or to be incurred by and/or on behalf of Lender in the preparation, execution, registration/publication and/or implementation of the Credit Documents, in administering the Credit Facilities and the Credit Documents and in collecting the Obligations and enforcing the Credit Documents including, without limitation:

(a) costs and expenses (including taxes and insurance premiums) required to be paid by Borrower or any Credit Party under any of the Credit Documents that are paid or incurred by Lender;


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(b) fees or charges paid or incurred by Lender in connection with Lender's transactions with Borrower or any Credit Party hereunder, including fees or charges for photocopying, notarialization, couriers and messengers, telecommunication, public record searches and environmental audits;

(c) costs and expenses incurred by Lender in the disbursement of funds to Borrower (by wire transfer or otherwise);

(d) charges paid or incurred by Lender resulting from the dishonour of cheques or other payment instruments;

(e) costs and expenses paid or incurred by Lender to correct any Default or enforce any provision of the Credit Documents or in gaining possession of, maintaining, handling, preserving, storing, shipping, selling, preparing for sale or advertising to sell the Collateral or any portion thereof;

(f) costs and expenses of all Audits (at the greater of $750.00 per day or the then prevailing rate for Lender's internal auditors or at the actual rate charged by any third party professionals and/or evaluators plus, in either case, all disbursements and out-of-pocket expenses associated therewith). Notwithstanding the foregoing, the costs and expenses of all Audits (other than the costs and expenses of appraisals of Collateral) shall, in any given calendar year, not exceed $60,000.00;

(g) costs and expenses of third party claims or any other suit paid or incurred by Lender in enforcing or defending the Credit Documents or in connection with the transactions contemplated by the Credit Documents or any relationship between Lender and Borrower or any Credit Party;

(h) costs and expenses of converting any foreign currency to Dollars (or vice-versa);

(i) all collection, bank, postage, photocopy, telephone, telecopy, courier, credit report charges and other disbursements related to anything herein contained or contained in the Security; and,

(j) Lender's reasonable attorney's fees and expenses incurred in advising, structuring, drafting, administering, amending, terminating, enforcing, defending or concerning the Credit Documents or the Credit Facilities.

1.1.47. "FEES" means all fees and other amounts of any nature or form whatsoever payable pursuant to the provisions of any of the Credit Documents by Borrower or any of the Credit Parties and shall include, without limitation,


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the Arrangement Fee, the Monitoring Fee, the Standby Fee and the Overadvance Fee;

1.1.48. "FISCAL QUARTER(S)" means each consecutive quarter of a Fiscal Year;

1.1.49. "FISCAL YEAR" means the period (which shall be no less than 50 weeks and no more than 54 weeks) designated as Borrower's or any Credit Party's fiscal year;

1.1.50. "FIXED CHARGE COVERAGE RATIO" means the ratio of:

(a) the sum of (i) EBITDA, and (ii) all amounts paid or payable under leasing agreements or leases made for financing purposes, less Capital Expenditures (except to the extent that such Capital Expenditures are directly and specifically financed by Persons other than Lender); to

(b) the sum of (i) all interest paid or payable, (ii) all amounts paid or payable under leasing agreements or leases made for financing purposes, (iii) all capital repayments of any portion of Funded Debt (other than the Revolving Loans), (iv) all income taxes or taxes on capital paid, and (v) all dividends, share redemptions, share retractions or other corporate distributions declared, made and/or paid;

1.1.51. "FORMER AGREEMENT" shall have the meaning ascribed thereto in the preamble hereof;

1.1.52. "FUNDED DEBT" means, without duplication, the sum of:

(a) all obligations for the borrowing or raising of money including, without limitation, all Outstandings under the Credit Facilities;

(b) all obligations under leasing agreements or leases made for financing purposes which are required to appear on a balance sheet prepared in accordance with GAAP;

(c) all obligations to pay the deferred purchase price of property or services, except trade accounts payable;

(d) all guarantees (being any obligation, contingent or not, directly or indirectly guaranteeing any liability or indebtedness of any Person or protecting any creditor of any Person from a loss in respect of such liability or indebtedness) in respect of financial obligations and all reimbursement obligations arising from letters of credit, letters of guarantee or similar instruments; and

(e) all obligations relative to off-balance sheet financing,


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other than any indebtedness which now or hereafter is postponed, subordinated and hypothecated in favour of Lender;

1.1.53. "FUNDED DEBT TO EBITDA RATIO" means the ratio of Funded Debt to
EBITDA;

1.1.54. "GAAP" means generally accepted Canadian accounting principles applied on a basis at all times consistent with prior periods with all Inventory accounting being reflected on a first in/first out basis;

1.1.55. "GUARANTOR(S)" means those Persons, as designated in the Contract Data Sheet, who:

(a) have guaranteed or shall guarantee, in whole or in part; and/or,

(b) have pledged/hypothecated or shall pledge/hypothecate property in favour of the Lender as continuing and collateral security for,

all present and future indebtedness and obligations of Borrower towards Lender (including, without limitation, all of the Obligations and all other indebtedness and obligations of Borrower under the Credit Documents);

1.1.56. "INTEREST" means all interest payable by Borrower to Lender pursuant to Clause 6.1 hereof and as set forth in the Contract Data Sheet;

1.1.57. "INVENTORY" means all present and future inventory, goods, wares, merchandise and stock-in-trade owned by Borrower or any Credit Party, including goods held for sale or lease or to be furnished under a contract of service and present and future Raw Materials, work in process, finished goods and packing, shipping and storage materials, wherever situated;

1.1.58. "LENDER" means GMAC COMMERCIAL FINANCE CORPORATION - CANADA/SOCIETE FINANCIERE COMMERCIALE GMAC - CANADA, its successors or assigns;

1.1.59. "LETTER(S) OF CREDIT" means any and all letters of credit and/or letters of guarantee which Lender causes to be issued for the account of Borrower;

1.1.60. "LETTER OF CREDIT FEE(S)" means a fee equal to the rate(s) set forth in the Contract Data Sheet of the face amount of each Letter of Credit, calculated on the basis of the number of calendar months (or portions thereof) for which each Letter of Credit is outstanding (with part of any calendar month being counted as a full calendar month);

1.1.61. "LETTER OF CREDIT LIMIT" has the meaning set forth in the Contract Data Sheet;


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1.1.62. "LETTER OF CREDIT RESERVES" means the percentage of the face amount of all Unaccepted Letters of Credit set forth in the Contract Data Sheet;

1.1.63. "LIEN(S)" means any hypothec, security interest, trust, deemed trust, ownership retention device (under conditional sales, finance leases, capital leases or otherwise) and any other rights in any property forming part of the Collateral;

1.1.64. "LOAN ACCOUNT(S)" means the account or accounts now or hereafter established and maintained by Lender on its books in Borrower's name for the purpose of recording Outstandings under the various Credit Facilities;

1.1.65. "MATERIAL ADVERSE CHANGE" means the occurrence of anything or any event or the failure of occurrence of anything or event which, in Lender's reasonable opinion, materially and adversely affects:

(a) Borrower or any Credit Party;

(b) the businesses or financial condition or any other matter of or pertaining to Borrower or any Credit Party;

(c) the ability of Borrower or any Credit Party to pay the Obligations or to otherwise fulfill their respective obligations under the Credit Documents;

(d) the value of the Collateral or the ability of Lender to access the Collateral and/or realize thereon; and/or,

(e) the level of risk on the part of Lender under the Credit Facilities;

1.1.66. "MAXIMUM AMOUNT" has the meaning set forth in the Contract Data Sheet;

1.1.67. "MINIMUM TERM" shall have the meaning set forth in the Contract Data Sheet;

1.1.68. "MONITORING FEE" means the monthly amount designated as such in the Contract Data Sheet, the full amount of each monthly amount of which shall be deemed to have been fully earned by Lender on the first day of each respective month;

1.1.69. "NET FACE AMOUNT" means the gross amount of any Account less all discounts (which shall be determined by Lender, in its discretion, where optional terms are given), returns, allowances, credits and/or reductions at any time applicable, taken or allowed and shall, under no circumstances whatsoever, exceed the amount actually owing by the Account Debtor;


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1.1.70. "NOLV" means the net recovery value (after all expenses and third party fees and charges have been deducted) of all Eligible Inventory or any other portion of the Collateral, on an orderly liquidation basis (ie. supervised sale by or under the auspices of a bankruptcy trustee, a proposal trustee, an interim receiver, a receiver, a monitor, a liquidator or a similar person under a protective or other insolvency filing) as determined, at such intervals as Lender may determine, by such third party evaluator(s) as Lender may designate;

1.1.71. "NON-REVOLVING LOAN(S)" has the meaning set forth in Clause 5.1 hereof;

1.1.72. "NON-REVOLVING LOAN RATE" has the meaning set forth in the Contract Data Sheet;

1.1.73. "NOTICE" means written notice by Lender to Borrower or any Credit Party or by Borrower or any Credit Party to Lender, delivered by personal delivery, courier, bailiff or facsimile transmission and addressed:

(a) if intended for Borrower or any Credit Party, at the address(es) set forth in the Contract Data Sheet; or,

(b) if intended for Lender, at:

GMAC COMMERCIAL FINANCE CORPORATION - CANADA/ SOCIETE FINANCIERE COMMERCIALE GMAC - CANADA
500 Rene Levesque Blvd. West Suite 1400
Montreal, Quebec Canada
H2Z 1W7
Fax: (514) 397-1133
Attention: President

until Notice by one to the other of any change of address(es);

1.1.74. "OBLIGATIONS" means the aggregate at any given time of all present and future amounts, of any nature or source whatsoever, owing to Lender by Borrower including:

(a) all amounts under the Credit Agreement (including, without limitation, all Outstandings under the Credit Facilities, the face amount of all outstanding Letters of Credit as well as all Interest, Fees and Expenses);

(b) all amounts under any other Credit Documents;


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(c) all amounts under any other contract, agreement, arrangement, occurrence, non-occurrence or operation of law, of any nature whatsoever, whereby Lender becomes a creditor of Borrower; and,

(d) the full amount, from time to time, of the Other Indebtedness;

1.1.75. "OTHER INDEBTEDNESS" means any indebtedness or liabilities of Borrower or any Credit Party towards third parties where such third parties are financed or factored by Lender or GMAC Commercial Finance LLC or where Lender or GMAC Commercial Finance LLC has assumed the risk of credit loss in favour of such third parties or where Lender or GMAC Commercial Credit LLC is or may become otherwise liable, including, contingently, to such third parties for any debts of Borrower or any Credit Party;

1.1.76. "OUTSTANDINGS" means the full amount of all Advances and the face amount of any Bankers' Acceptances owing and outstanding under all of the Credit Facilities or the relevant Credit Facility (as the case may be), any US Dollar amount of which, for the purpose of calculating Outstandings, may (at Lender's discretion) be converted to Canadian dollars at the then prevailing selling rate of US Dollar to Canadian Dollar exchange of the Bank;

1.1.77. "OVERADVANCE AVAILABILITY" means the Overadvance Availability, if any, set forth in the Contract Data Sheet by which Outstandings under the Revolving Loan may exceed the Borrowing Base and/or the Maximum Amount (as the case may be as set forth in the Contract Data Sheet) by the amounts set forth in the Contract Data Sheet during the period(s) set forth in the Contract Data Sheet;

1.1.78. "OVERADVANCE FEE" means the amount of $10,000.00 per calendar month (or any portion thereof) for each calendar month (or any portion thereof) during which an Unauthorized Overadvance exists during any 3 consecutive Business Days or any 5 non-consecutive Business Days, the full amount of which shall be deemed to have been fully earned by Lender on the last day of each respective month;

1.1.79. "PERMITTED CHARGES" means:

(a) the Security;

(b) any Liens affecting property acquired by Borrower, any Credit Party or any Guarantor as specific security for the financing or acquisition of such specific property and affecting no other property of Borrower or any Credit Party whatsoever;

(c) inchoate or statutory Liens or Encumbrances for taxes, assessments or government charges which have not been assessed or claimed and are not delinquent or, if assessed and claimed, are being contested in good


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faith by appropriate proceedings and provided that, in such case, either the effect of such proceedings is to stay any enforcement or Lender has been provided with security in form and substance satisfactory to it in an amount to satisfy such Lien or Encumbrance;

(d) minor title defects or irregularities not in the aggregate materially and adversely affecting the use of the property of Borrower or any Credit Party to which they relate;

(e) Liens which are the object of an Intercreditor Agreement or a Priority Agreement between Lender and the holder of such Liens, in form and substance satisfactory to Lender;

(f) Liens or Encumbrances which are being diligently contested by Borrower or any Credit Party in good faith, in respect of which Lender has been furnished with security to cover the consequences of such Encumbrances, in form, substance and amount satisfactory to Lender; and,

(g) any Liens or Encumbrances exhaustively enumerated in the Contract Data Sheet as well as any other Liens or Encumbrances which may, in the future, be expressly permitted by Lender in writing at its discretion.

1.1.80. "PERSON(S)" means and includes all natural persons, corporations, limited liability companies, unlimited liability companies, limited partnerships, general partnerships, limited liability partnerships, joint ventures, trusts or any other entities and includes all municipalities, governments and agencies thereof;

1.1.81. "PRIME RATE" means (i) for Advances in Dollars, the variable per annum rate of interest as, from time to time, set and/or announced and varied by the Bank as its "prime rate", "prime lending rate" or similar rate for loans in Dollars in Canada and (ii) for Advances in US Dollars, the variable rate of interest as, from time to time, set and/or announced and varied by the Bank as its "base rate", "base lending rate","prime rate", "prime lending rate" or similar rate for loans in US Dollars in Canada;

1.1.82. "PRIORITY CLAIM(S)" means any claim(s) against Borrower or any Credit Party which, by effect of law, entitles the beneficiary(ies) thereof to be paid in priority to payment of the Obligations, whether resulting from any Lien or Encumbrance or any other mechanism or right benefiting the holder(s) of such claim(s). In calculating any such claim(s), any credits or amounts receivable by Borrower or any Credit Party from any governmental or quasi-governmental authorities shall be valued as nil;

1.1.83. "RAW MATERIALS" means completely unfinished precious and semi-precious metals, loose diamonds and gemstones, but specifically excluding


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components, accessories, work in progress, supplies, parts, watch faces and any and all other raw materials and jewellery parts or components of any kind or nature;

1.1.84. "RELATED PERSON(S)" means any Person(s) who is a "related person" to Borrower or any Credit Party, any shareholder of Borrower or of any Credit Party, any officer of Borrower or any Credit Party or any director of Borrower or any Credit Party, all as set forth and defined in Section 4 of the Bankruptcy and Insolvency Act, Canada (or any successor legislation) and additionally and without limiting the generality of the foregoing, "Related Person(s)" includes any Person in which Borrower or any Credit Party, any shareholder of Borrower or any Credit Party, any officer of Borrower or any Credit Party or any director of Borrower or any Credit Party have any direct or indirect equity interest (other than by way of a passive investment in shares traded on a recognized stock exchange representing less than a 1% equity interest);

1.1.85. "RESERVES" means any and all reserves (other than those specifically stipulated herein) now or hereafter created by Lender against and/or in reduction of its herein stipulated advance rates against Eligible Accounts and/or Eligible Inventory (which Lender shall be entitled to create, vary or apply, from time to time, in its discretion) including, without limitation, any and all amounts established by Lender, in its discretion from time to time, as Lender's risk in respect of any foreign exchange facilities utilized by Borrower and/or in respect of the fluctuation of currency exchange rates in respect of any Credit Facilities;

1.1.86. "REVOLVING LOAN(S)" has the meaning set forth in Clause 3.1 hereof;

1.1.87. "REVOLVING LOAN RATE" has the meaning set forth in the Contract Data Sheet for Dollars and US Dollars, respectively;

1.1.88. "ROLLING BASIS" means, at any given time, the then 4 most recently completed Fiscal Quarters or the then 12 most recently completed accounting months (as the case may be) reflecting Borrower's financial results for such period;

1.1.89. "SECURITY" means all Liens, presently or in the future, held by or on behalf of Lender over the Collateral or any other present and future property of Borrower, any Credit Party or any other Person as well as any and all Guarantees presently or in the future held by and/or on behalf of Lender from any Credit Party or any other Person for the Obligations. Security includes, without limitation, all of the Liens and Guarantees enumerated in the Contract Data Sheet;


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1.1.90. "SENIOR DEBT" means any Debt which, as a result of any Lien, Encumbrance, agreement, event or law, is to be paid in priority to other portions of Debt in the event of the liquidation of property of Borrower or any applicable Credit Party;

1.1.91. "SETTLEMENT DATE" means three (3) Business Days after the day on which each applicable Collection is actually received by Lender;

1.1.92. "SPECIAL COVENANTS" means the special covenants, if any, set forth in the Contract Data Sheet;

1.1.93. "STANDBY FEE" means a monthly amount equal to the percentage designated in the Contract Data Sheet of the difference between:

(a) the Maximum Amount and any Overadvance Availability (which permits the Revolving Loan to exceed the Maximum Amount) applicable during any given calendar month; and,

(b) the average Outstandings under the Revolving Loan (including the face amount of all outstanding Letters of Credit) during the same calendar month, the full amount of each monthly amount of which shall be deemed to have been fully earned by Lender on the last day of each respective month;

1.1.94. "SURPLUS REQUIREMENTS" means the requirements, if any, set forth in the Contract Data Sheet;

1.1.95. "SURPLUS RESERVE" means the amount, if any, set forth in the Contract Data Sheet;

1.1.96. "TANGIBLE NET WORTH" means the sum of Borrower's capital, surplus and debts specifically subordinated, postponed and hypothecated to Lender less:

(a) any amounts receivable from any Related Person;

(b) research and development costs;

(c) goodwill;

(d) patents, trademarks, trade names, license rights and other intellectual rights; and,

(e) any and all other intangible property other than Accounts;

1.1.97. "UNACCEPTED LETTERS OF CREDIT" means all Letters of Credit other than Accepted Letters of Credit;


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1.1.98. "UNAUTHORIZED OVERADVANCE" means Outstandings under the Revolving Loans, at any given time, which exceed:

(a) the Borrowing Base and/or the Maximum Amount (as the case may be); and,

(b) any Overadvance Availability to the extent applicable; and,

1.1.99. "WORKING CAPITAL RATIO" means the ratio of Borrower's current assets to current liabilities in accordance with GAAP.

1.2. The words or any references to "herein", "hereunder", "hereinafter" or similar references shall be deemed to be references of the Credit Agreement as well as to all future amendments, renewals and replacements.

1.3. All references to "days" (unless specifically to Business Days) shall constitute references to any days whatsoever (including, without limitation, Business Days). If any delay herein expires on a day which is not a Business Day, then such delay shall be deemed to expire on the next following Business Day.

1.4. Whenever utilized herein, the singular shall include the plural and vice-versa and all genders shall be interchangeable in accordance with the context hereof.

1.5. The Clause headings herein contained are for ease of reference only, do not form part hereof and shall not, in any manner be used in the interpretation of the contents hereof.

1.6. The interpretation, validity and enforcement of the Credit Documents shall be subject to and governed by the laws of the Province of Quebec and the laws of Canada applicable therein. Notwithstanding the foregoing, the interpretation, validity and enforcement of the Security shall be subject to and governed by the relevant province in which the particular portion of the Security has been registered/published/recorded as well as the laws of Canada applicable therein.

2. NO NOVATION

2.1. Borrower and each and every one of the Credit Parties hereby agree, covenant and warrant that:

2.1.1. each of them remains obliged toward Lender for any and all covenants, representations, warranties, obligations and undertakings of any kind or nature which are presently existing and outstanding as at the date hereof, whether arising under the Former Agreement or otherwise (except in the event of a conflict with the terms and provisions of the present Agreement, in which event the terms of the present Agreement will prevail);


Page 19

2.1.2. nothing in the present Agreement shall be deemed to constitute novation of any "OBLIGATIONS" (as such term is defined under the Former Agreement);

2.1.3. nothing in the present Agreement shall be deemed to constitute an extinction, diminution, novation or alteration of any such covenants, representations, warranties, obligations, undertakings or "OBLIGATIONS"; and

2.1.4. all "SECURITY" (as such term is defined in the Former Agreement), security interests, postponements, subordinations, pledges and guarantees previously granted in favour of Lender by Borrower or any of the Credit Parties or by any third party whomsoever shall remain in full force and effect and shall constitute continuing security in order to secure all "OBLIGATIONS" under the Former Agreement, as well as any and all Obligations arising herein.

3. REVOLVING LOAN

3.1. Subject to the terms and conditions of the Credit Documents, Lender may, in its discretion, make loans and re-make loans to Borrower on a revolving basis in Dollars and/or US Dollars (collectively the "REVOLVING LOAN(S)") by:

3.1.1. making Advances;

3.1.2. issuing or causing the issuance of Letters of Credit; and/or,

3.1.3. if specifically permitted in the Contract Data Sheet, accepting or causing the acceptance of Bankers' Acceptances.

3.2. All Outstandings under the Revolving Loan shall not, at any time, exceed the lesser of:

3.2.1. the Maximum Amount plus any applicable Overadvance Availability (to the extent only that it permits the Revolving Loan to exceed the Maximum Amount); or,

3.2.2. the Borrowing Base plus any applicable Overadvance Availability (to the extent only that it permits the Revolving Loan to exceed the Borrowing Base),

3.3. Additionally, Lender may, in its discretion, make loans and re-make loans to Borrower on a revolving basis in Dollars and/or US Dollars (in any of the manners set forth in Clause 2.1 hereof):

3.3.1. in excess of the amounts and limitations set forth in Clause 3.2 hereof;


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3.3.2. in order to pay the whole or any portion of the Other Indebtedness;

3.3.3. in order to pay, in whole or in part, any and all Fees, Expenses and/or any other amount(s) for any other purpose with which Lender, in its discretion, deems advisable in order to protect Lender's rights under the Credit Documents,

all of which loans shall be deemed to constitute part of the Revolving Loan. Payment of any Fees or Expenses in such manner shall not relieve Borrower of its obligations hereunder to pay such Fees and Expenses or from any Default which may result from the non-payment thereof by Borrower. Until the above loans have been made to Borrower in order to pay any of the Other Indebtedness, Fees, Expenses and/or other amounts, such Other Indebtedness, Fees, Expenses and other amounts shall not be considered as Outstandings under the Revolving Loan.

3.4. All Outstandings under the Revolving Loan and the face amount of all outstanding Letters of Credit shall, at all times, be and remain repayable in full by Borrower to Lender upon the earlier of:

3.4.1. Lender's demand therefor; or,

3.4.2. occurrence of Default,

whether or not the Credit Agreement has been terminated.

3.5. Notwithstanding Clause 3.4 hereof, the full amount of any Unauthorized Overadvance shall, immediately upon its existence, be repaid by Borrower to Lender without any necessity of demand therefor or any other formality.

4. LETTERS OF CREDIT

4.1. With respect to all Letters of Credit which Lender may issue or cause to be issued for and on behalf of Borrower as part of the Revolving Loan:

4.1.1. the face amount of all outstanding Letters of Credit shall not, at any given time, exceed the Letter of Credit Limit;

4.1.2. the face amount of all outstanding Letters of Credit shall, at any given time, be deemed to constitute part of the Revolving Loan and, additionally, if and when Lender is obliged to advance funds under a Letter of Credit, Borrower shall immediately reimburse such amount to Lender, in the absence of which, the amount so advanced by Lender under a Letter of Credit shall automatically be deemed to be an Advance under the Revolving Loan;

4.1.3. Borrower shall indemnify and hold Lender harmless for and against any loss, cost, expense, or liability arising out of or in connection with any Letters of Credit. Borrower agrees to be bound by the issuing bank's


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regulations and interpretations of any Letters of Credit. Lender shall not be liable for any error, negligence or mistake (whether of omission or commission) in following Borrower's instructions or those contained in the Letters of Credit or any modifications, amendments or supplements thereto;

4.1.4. Borrower hereby authorizes and directs any bank issuing Letters of Credit to deliver to Lender all instruments, documents and other writings and property received by the issuing bank pursuant to such Letters of Credit and to accept and rely on Lender's instructions and agreements with respect to all matters arising in connection with such Letters of Credit and the related applications;

4.1.5. any and all charges, commissions, fees and costs incurred by Lender relating to Letters of Credit shall be considered as Expenses hereunder and shall immediately be reimbursed by Borrower to Lender; and,

4.1.6. immediately upon issuance of any Letters of Credit, Borrower shall pay to Lender:

(a) a service charge of $100.00 for each Letter of Credit issued;

(b) the applicable Letter of Credit Fee;

(c) all normal bank and correspondents' charges payable by Lender in respect of any Letters of Credit; and

(d) any and all standard transaction fees which are charged by Lender from time to time, including but without limitation, fees in connection with modifications, extensions, renewals and cancellations of Letters of Credit.

5. NON-REVOLVING LOANS

5.1. Subject to the terms and conditions of the Credit Documents, Lender may, in its discretion, lend the non-revolving loan(s), if any, set forth in the Contract Data Sheet to Borrower in Dollars and/or US Dollars (collectively the "NON-REVOLVING LOAN(S)") by:

5.1.1. making one or more Advances thereof; and/or,

5.1.2. if specifically permitted in the Contract Data Sheet, accepting or causing the acceptance of Bankers' Acceptances, as non-revolving (ie. permanently reducing) loan(s).

5.2. The Outstandings under all Non-Revolving Loans shall:

5.2.1. until demand for payment therefor or occurrence of Default, be repaid by Borrower to Lender by way of the minimum periodic capital repayments thereof set forth in the Contract Data Sheet; and,


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5.2.2. notwithstanding the foregoing, be repayable in full by Borrower to Lender upon the earlier of:

(a) Lender's demand therefor; or,

(b) the occurrence of Default,

whether or not the Credit Agreement has been terminated.

6. CONDITIONS PRECEDENT FOR UTILIZATION OF CREDIT FACILITIES

6.1. Lender shall not make any further Advance under the Credit Facilities or cause issuance of any Letters of Credit or acceptance of any Bankers' Acceptances unless and until, each of the following conditions precedent have been fulfilled, to the complete satisfaction of Lender and its legal counsel, namely:

6.1.1. proper execution and registration/publication of the Security;

6.1.2. proper execution of all agreements and documents pertaining to the administration of the Accounts;

6.1.3. Lender's receipt of opinions from legal counsel to Borrower and the Credit Parties in form and substance satisfactory to Lender and its legal counsel;

6.1.4. Lender's receipt of all certificates, searches and other documents deemed by Lender to be necessary, all in form and substance satisfactory to Lender and its legal counsel;

6.1.5. Lender's receipt of evidence that all insurance required on the part of Borrower and the Credit Parties hereunder exists and is in full force and effect;

6.1.6. all representations and warranties of Borrower and the Credit Parties hereunder being true, accurate and unbreached in all respects;

6.1.7. Borrower shall be in complete conformity with all of the covenants and obligations incumbent upon Borrower hereunder including, without limitation, any Surplus Requirements;

6.1.8. the non-existence of Default;

6.1.9. the non-existence of any Material Adverse Change; and,

6.1.10. such other matters, items or documents as Lender or its legal counsel may reasonably request.


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6.2. After the initial Advance or issuance of the initial Letter of Credit or acceptance of the initial Bankers' Acceptance, no further Advances shall be made, no further Letters of Credit shall be issued and no further acceptances of Bankers' Acceptances shall be made unless and until each of the following conditions precedent shall have been fulfilled to Lender's satisfaction, namely:

6.2.1. all representations and warranties of Borrower and the Credit Parties hereunder shall be true, accurate and unbreached in all respects;

6.2.2. Borrower shall be in complete conformity with all of the covenants and obligations incumbent upon Borrower hereunder including, without limitation, any Surplus Requirements;

6.2.3. the non-existence of Default; and,

6.2.4. the non-existence of any Material Adverse Change.

6.3. All of the conditions precedent set forth in Clauses 6.1 and 6.2 hereof shall exist and inure solely to Lender's benefit and may, accordingly, be waived solely by Lender (and no other Person) in Lender's discretion.

7. INTEREST, FEES AND EXPENSES

7.1. All Outstandings under the Credit Facilities consisting of Advances shall bear interest and any overdue interest shall in turn bear interest at the hereafter described rates, calculated and payable as hereinafter set forth (the "INTEREST").

7.2. All Interest shall be payable by Borrower to Lender in arrears on the last Business Day of each month, calculated on the average daily Outstandings resulting from Advances under the Revolving Loan and the Non-Revolving Loan (as the case may be) at the rates hereafter set forth, commencing with the first payment of Interest by Borrower to Lender on the last Business Day of the month during which the initial Advance occurs hereunder. Interest on overdue Interest will be calculated on the same basis but will be compounded monthly and payable upon demand. All Interest shall be payable both before as well as after any demand for payment, any Default or any judgment.

7.3. The rates of Interest on all Outstandings consisting of Advances under:

7.3.1. the Revolving Loan (other than any Authorized Overadvance) shall be:

(a) for Dollars, a rate equal to the Revolving Loan Rate for Dollars; and,

(b) for US Dollars, a rate equal to the Revolving Loan Rate for US Dollars;

7.3.2. any Authorized Overadvance shall be:


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(a) for Dollars, a rate equal to the Authorized Overadvance Rate for Dollars: and,

(b) for US Dollars, a rate equal to the Authorized Overadvance Rate for US Dollars; and

7.3.3. any Non-Revolving Loan(s) shall be:

(a) for Dollars, a rate equal to the Non-Revolving Loan Rate for Dollars: and,

(b) for US Dollars, a rate equal to the Non-Revolving Loan Rate for US Dollars,

based upon the weighted average of Prime Rate during each month for which the foregoing rates of Interest are calculated.

7.4. In the event that, from time to time hereunder, Lender makes loans or re-makes loans to Borrower under the Revolving Loan and/or the Non-Revolving Loan by Lender's accepting or arranging for the acceptance of Bankers' Acceptances, then:

7.4.1. any such Bankers' Acceptances so accepted shall be in multiples of CDN$100,000.00 or US$100,000.00 (as the case may be) and shall be for terms equal to multiples of 30 days and not to exceed 180 days;

7.4.2. upon acceptance of any Bankers' Acceptance, the face value of each such accepted Bankers' Acceptance shall be deemed, for all purposes to constitute Outstandings under the Revolving Loan or the Non-Revolving Loan (as the case may be), repayable by Borrower to Lender in accordance with the provisions of the present Credit Agreement;

7.4.3. upon acceptance of any Bankers' Acceptances, Borrower shall immediately pay to Lender all Bankers' Acceptance Costs applicable thereto; and,

7.4.4. in addition to all Bankers' Acceptance Costs, upon acceptance of any Bankers' Acceptances, Borrower shall immediately pay to Lender the Bankers' Acceptance Fee applicable thereto;

7.5. All rates of Interest and Bankers' Acceptance Fees under the Revolving Loan, any Authorized Overadvance and any Non-Revolving Loan(s) hereunder shall be computed on the basis of a 360 day period. The applicable Revolving Loan Rate, Authorized Overadvance Rate, Non-Revolving Loan Rate, and/or Bankers' Acceptance Fees, shall constitute rates on a per annum (ie. yearly) basis equivalent to such rates divided by 360 and multiplied by the number of days in any given year (being .01389 times greater than such rates in any ordinary year and .0667 times greater than such rates in any leap year).


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7.6. In the event of occurrence of Default, each of the Revolving Loan Rate, the Authorized Overadvance Rate, the Non-Revolving Loan Rate and the Bankers' Acceptance Fees shall be automatically increased by two percentage points (2%) effective as of the occurrence of such Default and continuing for so long as such Default is outstanding. In the event of existence of any Unauthorized Overadvance, Borrower shall immediately pay to Lender (and Lender shall be entitled to charge to Borrower's account as part of the Revolving Loans) the Overadvance Fee. Such Overadvance Fee shall be in addition to and not constitute part of the Interest payable hereunder.

7.7. In addition to, and not constituting part of, the Interest, Borrower shall pay to Lender:

7.7.1. the Arrangement Fee, which shall be paid in full by Borrower to Lender immediately upon the making of the first Advance hereunder;

7.7.2. the Monitoring Fee, which shall be paid, on a monthly basis on the last day of each calendar month, by Borrower to Lender during each calendar month (with a part of any calendar month being counted as a full calendar month) commencing at the end of the first calendar month immediately following the Effective Date and thereafter, until both the Obligations shall have been fully paid and discharged and Borrower is no longer entitled to avail itself of the Credit Facilities;

7.7.3. the Standby Fee, which shall be paid on a monthly basis on the last day of each calendar month, by Borrower to Lender during each calendar month (with a part of any calendar month being counted as a full calendar month) commencing at the end of the first calendar month immediately following the Effective Date and thereafter until both the Obligations shall have been fully paid and discharged and Borrower is no longer entitled to avail itself of the Credit Facilities;

7.7.4. the Overadvance Fee for and during each calendar month during which the Overadvance Fee is applicable (with a part of any calendar month being counted as a full calendar month); and,

7.7.5. all other Fees hereunder as and when due hereunder; and,

7.7.6. all Expenses as and when due hereunder.

7.8. None of the Fees or Expenses shall, under any circumstances, be deemed to constitute part of the Interest. All Fees and Expenses, on the one hand, and all Interest, on the other hand, shall operate and be paid by Borrower to Lender independently of one another;


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8. ADMINISTRATION OF ACCOUNTS, LOAN ACCOUNTS AND COLLECTION

8.1. Borrower shall, from time to time as directed by Lender, execute and deliver all such documents and do all such things as may be, in Lender's opinion, necessary or advisable in order for Lender to obtain and maintain possession and control of and dominion over all Accounts and all Collections. Lender shall be entitled, from time to time, to decrease, increase or otherwise alter the mechanisms whereby Lender possesses, controls and maintains dominion over the Accounts and the Collections.

8.2. The receipt of any Collections by Lender shall be applied on the Settlement Date to reduce the Outstandings under the Revolving Loan only to the extent that such Collection is honoured for payment. Should any Collection not be honoured for payment, then Borrower shall be deemed not to have made such payment on the Settlement Date and all Interest will be re-calculated accordingly;

8.3. The Loan Account will be charged with all Advances, Interest, Fees and Expenses and any other payment obligation of Borrower hereunder. In accordance with Clause 8.2 hereof, the Loan Account will be credited with all payments received by Lender from Borrower or for Borrower's account, including all Collections.

9. STATEMENTS OF ACCOUNT

9.1. To the extent only that Lender possesses, controls and maintains dominion over the Collections, Lender shall provide Borrower with periodic reports summarizing Collections. Lender shall not be liable to Borrower or any Credit Party by reason of any delays in providing reports or inadvertent errors or omissions unless caused by Lender's willful misconduct or gross negligence. Borrower and each of the Credit Parties acknowledge that Lender may use the services of any other organizations in connection with the processing of Collections and data pertaining to Borrower and the Credit Parties and, in such case, Lender shall not be liable to Borrower by reason of acts or omissions of such organizations unless caused by the willful misconduct or gross negligence of Lender;

9.2. Each month, Lender will deliver to Borrower statements of the Loan Account. Borrower and each of the Credit Parties shall verify the correctness of such statements and send Notice to Lender of any errors, irregularities or omissions within 30 days of the date of such statements. Such statements will, unless corrected as a result of the aforesaid Notice, be finally and conclusively binding upon Borrower and each of the Credit Parties and will constitute proof of the status of the amounts and accounts reflected therein.

10. SECURITY AND POWER OF ATTORNEY

10.1. Borrower and each Credit Party shall grant the Security and shall execute all documents, do all things and perform all acts which may be necessary or required, in Lender's sole discretion, in order to maintain, perfect or renew the Security. All Security


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shall be held by Lender as continuing and collateral security for all of the Obligations and any other debts, liabilities and/or obligations stipulated in the Security.

10.2. At any time, Lender may notify Account Debtors or any other debtors of any other accounts receivable of Borrower or any Credit Party that Lender has a hypothec and security interest therein pursuant to the Security and Lender may directly collect same. All amounts so collected shall be deemed to constitute Collections and shall be dealt with in accordance with the provisions of the present Agreement.

10.3. Borrower and each Credit Party hereby irrevocably names and appoints Lender (as well as any of Lender's representatives) as Borrower's and each Credit Party's mandatary, agent and power of attorney to sign, execute and/or deliver, in the names of Borrower or any Credit Party, for each of the following purposes:

10.3.1. if Borrower or any Credit Party refuses to, or fails timely to sign, execute and deliver any of the documents required under the present Agreement, in order to sign, execute and deliver any such documents in the name of Borrower or any such Credit Party;

10.3.2. at any time after and during continuation of Default, in order to sign, execute and deliver, in Borrower's or any Credit Party's name, any invoice or bill of lading relating to an Account, drafts against Account Debtors, schedules and assignments of Accounts, verifications of Accounts and notifications to Account Debtors;

10.3.3. in order to endorse and/or negotiate, in Borrower's or any Credit Party's name, any Collection item;

10.3.4. at any time after and during continuation of Default, in order to notify the post office authorities to change the address for delivery of Borrower's or any Credit Party's mail to an address designated by Lender, in order to receive and open all mail addressed to Borrower and the Credit Parties and in order to retain all mail relating to the Security and forward all other mail to Borrower and the relevant Credit Parties; and,

10.3.5. at any time after and during continuation of Default, in order to settle and adjust Disputes and claims relating to the Accounts directly with Account Debtors, for such amounts and upon such terms that Lender determines to be reasonable and Lender may cause to be executed and delivered any documents and/or releases that Lender determines to be necessary for such purposes.

10.4. The appointment of Lender as mandatary, agent and power of attorney hereunder shall be irrevocable until both the Obligations shall have been fully paid and discharged and Borrower is no longer entitled to avail itself of the Credit Facilities.


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10.5. Lender shall be entitled, from time to time as permitted herein, to conduct Audits at Borrower's sole cost and expense, which cost and expense shall form part of the Expenses payable by Borrower to Lender hereunder. Borrower and any Credit Party shall fully co-operate with persons conducting Audits and grant such person(s) full access to Borrower's and any Credit Party's books, records and Collateral for the purpose of such Audits.

11. BORROWER'S REPRESENTATIONS AND WARRANTIES

11.1. Borrower represents and warrants to and in favour of Lender, as continuing representations and warranties, that, for so long as both the Obligations shall not have been fully paid and discharged and Borrower is entitled to avail itself of any of the Credit Facilities:

11.1.1. Borrower and each Credit Party is and shall remain a corporation, duly incorporated, organized, validly subsisting and in good standing under the laws of the jurisdiction of its incorporation and of all jurisdictions in which it carries on business with full power and authority to own its present and future properties and to carry on its business;

11.1.2. Borrower and each Credit Party has and shall have the full power and has taken all of the necessary actions in order to fully authorize each of their executions of the Credit Documents, to borrow hereunder, to grant the Security and to execute and deliver and perform the Credit Documents and the obligations herein and therein contained;

11.1.3. each of the Credit Documents have been duly and properly executed and delivered by duly authorized representatives of Borrower and each Credit Party and are and shall be and remain legal, valid and binding obligations on the part of Borrower and each Credit Party, all enforceable in accordance with the terms, conditions and contents of each respectively;

11.1.4. Borrower and each Credit Party is and shall remain in compliance with all laws (including, without limitation, laws relating to environmental matters) and in substantial compliance with all municipal by-laws or any other applicable laws, where non-compliance individually or in the aggregate with which would have a Material Adverse Change;

11.1.5. Borrower and each Credit Party is and shall remain the sole and absolute owner (other than third party ownership under the Permitted Charges), with good, marketable and legal title, of all of the property currently and in the future held and/or acquired by each or utilized by each in conjunction with the operation of its businesses (including, without limitation, the Accounts and the Inventory) and that all of the foregoing is and shall remain free and clear of all Adverse Charges;


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11.1.6. there is and shall be no action, suit or proceeding pending against nor, to the knowledge of Borrower or any Credit Party, any action, suit or proceeding threatened or in any manner relating adversely to any of the properties of Borrower or any Credit Party in any court or before any arbitrator of any kind or before any governmental body, other than actions, suits or proceedings of the character normally incidental to the kind of business to be operated by Borrower and any Credit Party which, if adversely determined, would not individually or in the aggregate have a Material Adverse Change;

11.1.7. all tax returns required in any applicable jurisdiction (including all Canadian federal, provincial and other tax returns) of each of Borrower and each Credit Party required by law to be filed have been and shall be duly filed and all taxes, assessments and other governmental charges or levies in any applicable jurisdiction (including all Canadian federal, provincial and other taxes, assessments and other governmental charges or levies) upon Borrower's and each Credit Party's properties, income, profits and assets, which are and shall be due and payable, have been and shall be paid, except that any such payment of which Borrower or any Credit Party is contesting in good faith by appropriate proceedings and for which appropriate reserves have been provided on the books of Borrower or such Credit Party in respect of which no Adverse Charge exists;

11.1.8. all financial and business information and documentation (including, without limitation, all financial statements, business plans, projections, etc.) previously furnished by and/or on behalf of any of Borrower or any Credit Party to Lender are true and accurate in all material respects; and,

11.1.9. all financial and business information and documentation (including, without limitation, all borrowing certificates and borrowing certificates as well as all financial statements, listings of Accounts, Inventory, payables and other listings, operating budgets, certificates and other reports and documents, etc. furnished or required to be furnished hereunder) hereafter furnished to Lender by and/or on behalf of Borrower or any Credit Party shall be true and accurate in all material respects.

11.2. All representations and warranties made hereunder shall be deemed to be made and shall be true and correct, as of the date of execution hereof, and, unless otherwise stated, at all times for so long as both the Obligations shall not have been fully paid and discharged and Borrower is entitled to avail itself of any of the Credit Facilities.

11.3. All representations and warranties made hereunder shall survive and shall not be deemed, in any manner whatsoever, to have been waived by execution and delivery of the Credit Agreement, any investigation by or on behalf of Lender or any extensions of credit under the Credit Facilities.


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12. BORROWER'S COVENANTS

12.1. For so long as both the Obligations shall not have been fully paid and discharged and Borrower is entitled to avail itself of the Credit Facilities, Borrower covenants and agrees with and in favour of Lender that:

12.1.1. Borrower and each Credit Party shall maintain and cause to be maintained in good repair, working order and condition, all properties useful in each of their businesses and, from time to time, make or cause to be made all needed and appropriate repairs, renewals, replacements, additions, betterments and improvements thereto;

12.1.2. Borrower shall pay all Interest to Lender on the respective due dates therefor hereunder;

12.1.3. Borrower shall pay all periodic capital repayments of the Non-Revolving Loan, if any, set forth in the Contract Data Sheet on the respective due dates therefor thereunder;

12.1.4. Borrower shall pay all Fees to Lender on the respective due dates therefor hereunder;

12.1.5. Borrower shall pay all Expenses to Lender on their respective due dates therefor thereunder;

12.1.6. Borrower shall pay all other amounts owing or which become owing to Lender under any of the Credit Documents on the due dates therefor hereunder and thereunder;

12.1.7. Borrower shall maintain and respect each of the financial covenants, if any, set forth in the Contract Data Sheet;

12.1.8. Borrower shall respect each and every one of the Surplus Requirements;

12.1.9. Borrower shall respect and comply with each of the Special Covenants;

12.1.10. Borrower and each Credit Party shall comply with all of the terms, conditions and obligations set forth in the Credit Documents;

12.1.11. Borrower shall furnish each of the written financial and other reports and other documents to Lender as set forth in the Contract Data Sheet and within the delays set forth in the Contract Data Sheet;

12.1.12. Borrower and each Credit Party shall maintain the following insurance coverage on the following basis:


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(a) Borrower and each Credit Party shall insure and keep insured for their full insurable value all of their present and future corporeal/tangible property (including, without limitation, the Inventory) by means of one or more policies of insurance, in form and substance approved by Lender with one or more insurers approved by Lender;

(b) all such insurance policies shall contain a hypothecary/mortgage clause or provision benefiting Lender, in form and substance approved by Lender;

(c) all such insurance policies shall provide that all indemnities and other amounts payable thereunder shall be payable to Lender;

(d) at least 5 days prior to the expiry or cancellation of any such insurance policies, evidence of renewals or replacements thereof shall be delivered to Lender;

(e) should Borrower or any Credit Party fail to insure and keep insured its property or renew or replace such insurance policies, Lender may insure and keep insured such property and/or renew or replace such insurance policies. In such event, Borrower shall pay to Lender, upon Lender's simple demand therefor, all sums so expended by Lender in effecting any of the foregoing;

12.1.13. Borrower and each of the Credit Parties shall ensure that all Accounts arise and will arise from bona fide, final and absolute sales and delivery of merchandise or services without any special arrangements such as consignment, "bill and hold", guaranteed sale arrangements or other similar conditions;

12.1.14. Borrower and each of the Credit Parties shall ensure that all Accounts arise and will arise from sales with respect to which there is reasonable belief that the Account Debtor will receive and accept the Inventory and/or services as invoiced without Dispute;

12.1.15. Borrower and each of the Credit Parties will, at all times, duly and punctually pay and discharge all wages, salary and other remuneration of all persons employed by each of them;

12.1.16. Borrower and each of the Credit Parties will keep proper books of account in accordance with GAAP and will permit Lender's representatives free and reasonable access to each of their premises, computers (including all hardware and software) and financial and computer and/or other data, records and reports relating to Borrower, each of the Credit Parties and their properties; and,


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12.1.17. if Borrower or any Credit Party becomes aware or Borrower or any Credit Party receives any notification to the effect that:

(a) any of their corporeal property violates any applicable environmental law, by-law, rule and/or regulation and/or creates any environmental hazard whatsoever;

(b) any act, enterprise or activity carried on from or at any location of Borrower or any Credit Party is conducted in a manner which violates any applicable environmental law, by-law, rule and/or regulation and/or creates any environmental hazard whatsoever;

(c) any contaminant, pollutant, toxic substance and/or dangerous material has been emitted by or from any locations or property of Borrower or any Credit Party;

(d) the whole or any part of any properties of Borrower or any Credit Party has been used as a waste disposal site or for storage or production of any hazardous materials (including, without limitation, asbestos and/or PCB's); or,

(e) any underground storage reservoir is located under any locations of Borrower or any Credit Party,

Borrower shall immediately give Notice to Lender as to the details thereof and, immediately upon such occurrence, properly and diligently commence and complete all operations or other matters necessary in order to completely remedy and rectify any of the foregoing occurrences.

12.2. For so long as both the Obligations shall not have been fully paid and discharged and Borrower is entitled to avail itself of any of the Credit Facilities, Borrower covenants and agrees with and in favour of Lender that:

12.2.1. Borrower and each Credit Party shall not declare, pay or effect any dividends, share redemptions, share retractions, share repurchases or any other forms of corporate distributions to shareholders, without the express prior written consent of Lender and then under such conditions as Lender may impose unless and until the shares in the capital stock of the Borrower or any Credit Party (or a successor thereof) are listed and trading on a recognized North American stock exchange, in which event the Borrower or any such Credit Party may declare, pay or effect any dividends, share redemptions, share retractions, share repurchases or any other forms of corporate distributions to shareholders so long as same does not render the Borrower or Credit Party in question insolvent or otherwise impair such entity to meet its obligations as they become due;


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12.2.2. Borrower and each Credit Party shall not repay, in whole or in part, any indebtedness whatsoever which has been or may hereafter be postponed, subordinated and/or hypothecated in favour of Lender;

12.2.3. Borrower and each Credit Party shall not merge, amalgamate or otherwise consolidate or combine with any other entities whatsoever, unless Lender has granted its prior written consent, which consent shall not be unreasonably withheld;

12.2.4. Borrower and each Credit Party shall not sell or otherwise dispose of any significant portion of their respective property out of the ordinary course of business without the express prior written consent of Lender and then on such terms and conditions as Lender may, in its discretion, impose;

12.2.5. Borrower and each Credit Party shall not, directly or indirectly, purchase or otherwise acquire any significant property out of the ordinary course of business without the express prior written consent of Lender and then on such terms and conditions as Lender may, in its discretion, impose;

12.2.6. Borrower and each Credit Party shall not allow any Adverse Charge to exist against any of their respective properties;

12.2.7. neither Borrower nor any of the Credit Parties will:

(a) change the location of its registered or head office from that which existed as of the date of execution of the Credit Agreement;

(b) establish business operations in any locations other than those in which it conducted business operations on the date of execution of the Credit Agreement; or,

(c) establish any location where any of their properties are located other than those which existed as of the date of execution of the Credit Agreement,

unless, prior thereto, (i) Lender shall have received Notice as to the details thereof, and (ii) any properties situated in such alternate or additional location(s) forms the object of the Security or all documents are executed in favour of Lender and properly published, registered or recorded in order to perfect a first ranking Lien thereon in Lender's favour; and,

12.2.8. neither Borrower nor any of the Credit Parties will create any Funded Debt beyond and in addition to any Funded Debt existing as of the Effective Date without the express prior written consent of Lender and then in accordance with such terms and conditions as Lender may, in its discretion, determine.


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12.3. Should Borrower or any Credit Party fail to pay when due any amounts hereunder (other than repayment of Outstandings under the Credit Facilities, Interest, Fees and Expenses) or fail to perform any of their obligations hereunder, Lender may do so, after Notice thereof to Borrower. In such event, Borrower shall pay to Lender, upon Lender's simple demand therefor, all amounts so paid by Lender together with Interest thereon. Any such payments made by Lender shall not negate or remedy any Default which may have existed as a result of any of the foregoing.

13. DEFAULT

13.1. For so long as both the Obligations shall not have been paid and discharged and Borrower is entitled to avail itself of any of the Credit Facilities, the occurrence of any of the following events, automatically and without necessity of any notification or formality whatsoever (other than as hereafter expressly stipulated or strictly required under law), shall constitute are defined as "DEFAULT" hereunder, namely:

13.1.1. the failure by Borrower to pay, as and when due hereunder, any or all of the Outstandings, the face amount of all outstanding Letters of Credit or any other Obligations under any of the Credit Facilities where same remains unremedied following the expiry of five (5) days immediately following Notice thereof by Lender to Borrower;

13.1.2. should Borrower fail to fully repay all Outstandings under all of the Credit Facilities, the face amount of all outstanding Letters of Credit or all other Obligations to Lender upon Lender's simple demand therefore where same remains unremedied following the expiry of five (5) days immediately following Notice thereof by Lender to Borrower;

13.1.3. the failure by Borrower to pay, as and when due hereunder, any Interest where same remains unremedied following the expiry of five (5) days immediately following Notice thereof by Lender to Borrower;

13.1.4. the failure by Borrower to pay, as and when due hereunder, all periodic capital repayments, if any, of the Non-Revolving Loan set forth in the Contract Data Sheet as and when due thereunder where same remains unremedied following the expiry of five (5) days immediately following Notice thereof by Lender to Borrower;

13.1.5. the failure by Borrower to pay, as and when due hereunder, any Fees or Expenses, remaining completely unremedied for a period of seven
(7) consecutive days immediately following Notice thereof by Lender to Borrower;

13.1.6. the failure by Borrower to fully repay any other amounts which may become owing by Borrower to Lender under any of the Credit Documents (other than Outstandings, the face amount of all outstanding Letters of Credit, Interest, Fees, Expenses or periodic capital repayments of


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the Non-Revolving Loan) and same remaining unpaid for a period of 14 days immediately following Notice thereof by Lender to Borrower;

13.1.7. the existence of any Unauthorized Overadvance;

13.1.8. the material untruth or material breach, for any reason whatsoever, of any of the representations and warranties of Borrower hereunder, which is not completely remedied within 14 days immediately following Notice thereof by Lender to Borrower;

13.1.9. the failure, for any reason, by Borrower in the performance or fulfillment of any of its covenants, undertakings, agreements and/or obligations under the Credit Agreement (other than those covered by any of Clauses 13.1.1 through 13.1.8 hereof) remaining completely unremedied for a period of 14 consecutive days immediately following Notice thereof by Lender to Borrower;

13.1.10. the failure, for any reason whatsoever, by Borrower in the performance or fulfillment of any of its covenants, undertakings, agreements and/or obligations under any of the Credit Documents other than the Credit Agreement, under any other credit or loan (other than the Credit Facilities) or any other agreement, contract, undertaking or document with or in favour of Lender to which Borrower is party, which is not completely remedied within 14 consecutive days immediately following Notice thereof by Lender to Borrower;

13.1.11. should Borrower or any Credit Party become insolvent, become bankrupt, become the object of any Petition for Receiving Order under the provisions of the Bankruptcy and Insolvency Act, Canada which is not dismissed or withdrawn within 60 days after its first having been lodged;

13.1.12. should Borrower or any Credit Party file a Notice of Intention to file a proposal or a proposal under the provisions of the Bankruptcy and Insolvency Act, Canada;

13.1.13. should Borrower or any Credit Party become the object of any voluntary or involuntary proceedings under the provisions of the Winding-Up Act, Canada (or similar legislation in any of the provinces);

13.1.14. should Borrower or any Credit Party seek or attempt to seek protection from its creditors under the provisions of the Companies Creditors Arrangements Act, Canada;

13.1.15. should a receiver, liquidator, sequestrator or similar person take possession or become entitled to take possession of the whole or any substantial portion of the property of Borrower or any Credit Party;


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13.1.16. should any creditor (other than Lender) give any notice of intention to enforce or enforcement of any security interest over any property of Borrower or any Credit Party except for any notice of intention to enforce or enforcement of any security interests over property which is, in Lender's sole opinion, of a minor nature and then provided that Borrower has furnished to Lender Security, in form and substance satisfactory to Lender, for any consequences of such enforcement of such security interests over such property;

13.1.17. should there exist any Adverse Charge;

13.1.18. should Borrower or any Credit Party cease or threaten to cease carrying on business;

13.1.19. should there occur any transaction or operation of law whereby the effective ultimate control of Borrower or any Credit Party changes;

13.1.20. should Borrower or any Credit Party sell, transfer or dispose of or purport to sell, transfer or dispose of all or a significant portion of its assets; or,

13.1.21. the occurrence of any Material Adverse Change.

13.2. In the event of Default, without any necessity of notification or formality whatsoever (other than those strictly required under law), the following shall immediately and automatically occur:

13.2.1. notwithstanding their discretionary nature, any availment by Borrower of any of the Credit Facilities shall immediately cease and terminate although Lender shall remain entitled, in its sole discretion, to continue to make the Credit Facilities available to Borrower (which shall form part of the Obligations) upon and subject to such terms and conditions as Lender may, in its discretion, stipulate;

13.2.2. all Obligations (including, without limitation, all Outstandings under all of the Credit Facilities and the face amount of all outstanding Letters of Credit) shall immediately become fully due and owing by Borrower to Lender, bearing Interest accruing up to and after any judgment rendered in favour of Lender and until full payment of the Obligations;

13.2.3. Lender shall be entitled (but not obliged) to enforce and/or realize upon the Security; and/or

13.2.4. Lender shall be entitled (but not obliged) to exercise all other rights, remedies and recourses as may then be available to Lender under law or otherwise (including, without limitation, all rights, remedies and recourses against Borrower and any Credit Party and/or their respective properties).


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13.3. Lender may grant extensions of time or other indulgence, take up and give securities, accept compensations, grant releases and discharges and otherwise deal with Borrower and Credit Party as Lender sees fit, without prejudice to the liability of Borrower and the Credit Parties towards Lender or to Lender's rights in respect hereof and/or the Security. Any waiver, delay or forbearance by Lender in the enforcement or prosecution of its rights under any of the Credit Documents shall not, in any respect, constitute any waiver, delay or forbearance or agreement by Lender to grant any other waiver, delay or forbearance in respect of any future matter or occurrences and shall not render Lender liable or responsible, in any manner whatsoever, towards Borrower or any Credit Party for any loss or purported loss which Borrower or any Credit Party may sustain as a result thereof.

13.4. The failure by Lender to insist upon the strict performance of any provisions hereof or under any of the other Credit Documents or to assert any right hereunder or under any other of the Credit Documents shall not be deemed to be or constitute a waiver or forbearance or an agreement to grant a waiver or forbearance of any rights, recourses or remedies of Lender hereunder or under any of the other Credit Documents.

13.5. All other rights, remedies and recourses accruing and/or available to Lender hereunder or under any of the other Credit Documents and/or under law (including, without limitation, those enumerated in Clause 13.2 hereof) shall be cumulative and not alternative.

13.6. In the event of Default, Lender may charge on its own behalf and pay others reasonable sums for services rendered (expressly including legal, accounting and other professional advice and services) in connection with enforcement and/or realization of the Security, collecting, selling, transferring, delivering and obtaining payment of the Obligations and/or the Security and/or any other matter pertaining to and/or resulting from such Default, all of which Lender, under reserve of its other rights and recourses, shall be entitled to deduct from the proceeds of realization and/or Collections.

14. DURATION OF CREDIT AGREEMENT AND TERMINATION

14.1. The Credit Agreement shall come into force as and from the Effective Date and shall thereafter remain in force and effect until terminated as follows:

14.1.1. either Lender or Borrower may terminate the Credit Agreement by Notice of termination (by Lender to Borrower or vice versa) no less than 60 days prior to and effective as of the end of any Contract Year from and including the third Contract Year, provided however that no Notice of termination given by either Lender or Borrower pursuant to Clause 14.1.1 hereof will be effective until expiry of the Minimum Term;

14.1.2. either Lender or Borrower may terminate the Credit Agreement by no less than 60 days prior Notice of termination (by Lender to Borrower or vice versa) at any time whatsoever. In the event of Borrower's terminating the Credit Agreement pursuant to the provisions of the present Clause 14.1.2


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hereof, effective before the expiry of the Minimum Term, Borrower shall immediately pay to Lender the applicable Early Termination Fee. Such applicable Early Termination Fee shall be deemed to form part of the Obligations and shall expressly be deemed not to constitute a penalty.

Notwithstanding the foregoing, the Early Termination Fee shall not be payable by Borrower to Lender in the event that Borrower terminates the Credit Agreement pursuant to the foregoing in the event of the occurrence of both of the following circumstances:

(i) Borrower has furnished to Lender evidence satisfactory to Lender (acting reasonably) that a minimum of $20,000,000.00 (excluding any existing loans outstanding with Related Persons and subscriptions for capital stock in Borrower made prior to the date hereof and nettable investment, banker, underwriter, brokerage or other fees and costs associated therewith) has been invested in and delivered to you as completely fresh unrelated or third party funds (and not re-financing of existing debt or replacement of existing equity) by way of either (A) new loans to you fully subordinated in favour of Lender (or in favour of any Lender referred to in item (ii) below) and subject to all requirements imposed by us with respect to any prior indebtedness incurred by Borrower, except for payment of market rate interest and convertibility features, and/or (B) newly issued share capital in your capital stock; and

(ii) Borrower having furnished to Lender complete details of any bona fide, legitimate, unrelated offer to replace Lender's financing pursuant to the present Agreement and Lender having failed to agree within fourteen (14) days from Lender's receipt of such details, to furnish the therein specified financing on the same terms and conditions contained in such bona fide legitimate third party financing offer.

14.1.3. Lender may terminate the Credit Agreement at any time whatsoever without Notice or any other notification to Borrower at any time upon or after occurrence of Default. In the event of termination of the Credit Agreement pursuant to the provisions of the present Clause 14.1.3 hereof, Borrower shall immediately pay to Lender the applicable Early Termination Fee, which shall be deemed to form part of the Obligations and shall expressly be deemed not to constitute a penalty.

14.2. Borrower expressly acknowledges that the nature, calculation and amount of the Early Termination Fee as well as the Minimum Term have been agreed to by Lender and Borrower as part of the overall agreement as to the Credit Facilities to be made available by Lender to Borrower hereunder and the pricing of such Credit Facilities (which pricing includes the rate(s) of Interest as well as the nature and amounts of Fees and Expenses hereunder). Borrower furthermore acknowledges that the nature, calculation and amount


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of the Early Termination Fee and the Minimum Term are an integral part of and partial consideration for Lender's making the Credit Facilities Available to Borrower and the pricing thereof and that, in such context, the nature, calculation and amount of the Early Termination Fee and the Minimum Term are fair and reasonable in all respects.

14.3. Upon termination of the Credit Agreement:

14.3.1. except as herein otherwise expressly provided, all rights and obligations arising out of transactions having their inception prior to such termination will not be affected by such termination; and,

14.3.2. Borrower will fulfill and pay all of the Obligations, without the necessity of demand, and will obtain and furnish Lender with a written release and discharge from any and all guarantees, undertakings and/or obligations (including, without limitation, those under the Letters of Credit) of Lender which may have then been contracted, undertaken or exist in favour of any such third parties as well as any and all guarantees, undertakings and obligations of Lender otherwise relating to the Borrower. Failing occurrence of all of the foregoing, the Credit Agreement, at Lender's option, will continue in full force and effect until such payment, satisfaction, release and discharge are received by Lender and Lender shall be entitled (without any Notice, other notification or formality whatsoever), to immediately enforce and realize upon the Security.

15. MULTIPLE PERSONS CONSTITUTING BORROWER

15.1. In the event that Borrower constitutes more than one Person then, for all purposes hereof:

15.1.1. all Persons constituting Borrower shall be and remain solidarily liable and obliged towards Lender for the payment and fulfillment of all indebtedness and obligations hereunder and under all of the other Credit Documents including, without limitation, the Obligations;

15.1.2. all Persons constituting Borrower shall be considered as one single person for the purposes of calculating all matters hereunder in respect of Borrower;

15.1.3. all references to "Borrower" hereunder shall, whenever the context requires, be deemed to constitute references to each and every one of the Persons constituting Borrower;

15.1.4. all extensions of the Credit Facilities by Lender to Borrower hereunder (whether by Advances, causing issuance of Letters of Credit, causing acceptances of Bankers' Acceptances or otherwise) shall be deemed, for all purposes whatsoever, to be extensions of such Credit Facilities to

and


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for the account of all of the Persons constituting Borrower hereunder solidarily;

15.1.5. notwithstanding the provisions of Clause 15.1.4 or anything else herein contained, Lender shall be entitled, in its discretion from time to time, to keep separate Loan Accounts for each Person constituting Borrower as to extensions of credit under the Credit Facilities hereunder (whether by Advances, causing issuance of Letters of Credit, causing acceptances of Bankers' Acceptances or otherwise). Notwithstanding the keeping of such separate Loan Accounts, Lender may deal with such Persons constituting Borrower and with all of their Loan Accounts as if such Person and Loan Accounts were one sole Loan Account and, without limiting the generality of the foregoing, Lender shall be and remain fully authorized to apply any debits and/or credits to any or all of such Loan Accounts and to transfer debits and credits between such Loan Accounts and/or any of the Persons constituting Borrower as Lender, in its sole discretion, may deem appropriate.

16. FORMAL DATE

16.1. This Credit Agreement may be referred to as bearing formal date July 1, 2004, notwithstanding the date of actual signature hereof or the Effective Date hereof.

17. MISCELLANEOUS

17.1. Any provisions of any of the Credit Documents which is prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective only to the extent of such prohibition or unenforceability, without invalidating the remaining provisions of the Credit Documents in that jurisdiction or affecting the validity or enforcement of such provision in any other jurisdiction;

17.2. Subject to the provisions of Section 2 hereof, the Credit Agreement expressly supersedes, for all purposes, any previous existing commitments and/or arrangements between Lender and Borrower.

17.3. Every provision of the Credit Agreement is and will be independent of the other and, in the event that any part of the Credit Agreement is declared invalid, illegal or unenforceable, the remaining provisions will not be affected by such declaration and will remain valid, binding and enforceable.

17.4. In the event of any express inconsistency between any of the terms, conditions or contents of the Credit Agreement and any of the terms, conditions and contents of the Security then (in the absence of any express written agreement to the contrary by all of the parties hereto under subsequent date hereof), the terms, conditions and contents of the Credit Agreement shall prevail.


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17.5. These presents may be executed in one or more counterparts, each of which shall be deemed to be an original, all of which shall constitute one and the same Credit Agreement.

17.6. There intervened herein each of the Guarantors, which Guarantors, by their present intervention, hereby:

17.6.1. acknowledge having taken due cognizance of all of the terms, conditions and contents of all of the Credit Documents; and,

17.6.2. declare their complete satisfaction with all of the terms, conditions and contents of all of the Credit Documents and consent thereto for all purposes.

17.7. The parties hereto and the intervenants herein hereto acknowledge that they have requested and are satisfied that the foregoing, as well as all notices, actions and legal proceedings be drawn up in the English language./Les parties et les intervenants a cette convention reconnaissent qu'elles ont exige que ce qui precede ainsi que tous avis, actions et procedures legales soient rediges et executes en anglais et s'en declarent satisfaites.

IN WITNESS WHEREOF, the parties hereto and the intervenants herein have executed the Credit Agreement on November 19, 2004

LENDER:                                 GMAC COMMERCIAL FINANCE CORPORATION -
                                        CANADA/SOCIETE FINANCIERE COMMERCIALE
                                        GMAC - CANADA
                                        Per:

                                        /s/ Carol Edwards
                                        -----------------------------------
                                        Carol Edwards
                                        Senior Vice-President

BORROWER:                               HENRY BIRKS & SONS INC.
                                        Per:

                                        /s/ Thomas A. Andruskevich
                                        -----------------------------------
                                        Thomas A. Andruskevich
                                        President and Chief Executive Officer

                                     Page 42

CREDIT PARTY:                           HENRY BIRKS & SONS U.S., INC.
                                        Per:

                                        /s/ Thomas A. Andruskevich
                                        -----------------------------------
                                        Thomas A. Andruskevich
                                        President and Chief Executive Officer

GUARANTOR:                              HENRY BIRKS & SONS U.S., INC.
                                        Per:

                                        /s/ Thomas A. Andruskevich
                                        ------------------------------------
                                        Thomas A. Andruskevich
                                        President and Chief Executive Officer

                                        HENRY BIRKS & SONS HOLDINGS INC./HENRY
                                        BIRKS ET FILS, SOCIETE DE PORTEFEUILLE
                                        INC.
                                        Per:

                                        /s/ Marco Pasteris
                                        --------------------------------------
                                        Marco Pasteris
                                        Chief Executive Officer


CONTRACT DATA SHEET

This is the Contract Data Sheet to and forming part of the Amended and Restated Accounts Receivable Management, Loan & Security Agreement between GMAC Commercial Finance Corporation - Canada, as Lender, and Henry Birks & Sons Inc., as Borrower, bearing formal date July 1, 2004.

1. CREDIT FACILITIES

1.1. REVOLVING LOAN:

1.1.1. Maximum Amount: $60,000,000.00

1.1.2. Eligible Accounts: 80 %

1.1.3. NOLV of Eligible Finished Goods Inventory: 85 %

1.1.4. NOLV of Eligible Raw Materials Inventory: 100 %

1.1.5. Eligible Inventory Availability Limit: N/A

1.1.6. Collateral Stretch Facility: the lesser of:

(a) 7% of the NOLV of Eligible Finished Goods Inventory; and

(b) $5,000,000.00

1.1.7. Value of Additional Collateral: Not Applicable

1.1.8. Overadvance Availablity: Not Applicable

1.2. NON-REVOLVING LOAN(S):

1.2.1. Loan corresponding to Loan number 7015-81 in the principal amount of $4,993,021.00, first disbursed on July 1, 1999 maturing on January 1, 2005, repayable in equal consecutive monthly installments of $83,333.33 and bearing interest at the annual rate equal to the Prime Rate plus 0.375% per annum;

1.2.2. Loan corresponding to Loan number 7015-82 in the principal amount of $400,000.00, first disbursed on October 16, 2000 maturing on October 1, 2005, repayable in equal consecutive monthly installments of $6,666.66 and bearing interest at the annual rate equal to the Prime Rate plus 2.50% per annum;

1.2.3. Loan corresponding to Loan number 7015-83 in the principal amount of $2,567,353.14, first disbursed on April 18, 2001 maturing on January 1, 2006, repayable in equal consecutive monthly installments of $50,000.00 and bearing interest at the annual rate equal to the Prime Rate plus 2.50% per annum;


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1.2.4. Loan corresponding to Loan number 7015-84 in the principal amount of $2,901,730.75, first disbursed on May 14, 2001 maturing on September 1, 2006, repayable in equal consecutive monthly installments of $50,000.00 and bearing interest at the annual rate equal to the Prime Rate plus 0.625% per annum;

2. INTEREST

2.1. REVOLVING LOAN RATE:

2.1.1. On all Outstandings resulting from Advances under the Revolving Loan in Dollars, Prime Rate plus 0.5% per annum; and,

2.1.2. On all Outstandings resulting from Advances under the Revolving Loan in US Dollars, Prime Rate plus 0.5%;

2.2. AUTHORIZED OVERADVANCE RATE: Not Applicable

2.3. NON-REVOLVING LOAN RATE:

2.3.1. Loan 7015-81: annual rate equal to the Prime Rate plus 0.375%;

2.3.2. Loan 7015-82: annual rate equal to the Prime Rate plus 2.50%

2.3.3. Loan 7015-83: annual rate equal to the Prime Rate plus 2.50%

2.3.4. Loan 7015-84: annual rate equal to the Prime Rate plus 0.625%

3. BANKERS' ACCEPTANCES

3.1.  [ ] Permitted

      [X] Not Permitted

3.2. BANKERS' ACCEPTANCE FEES:   Not Applicable

4. LETTERS OF CREDIT

4.1. LETTER OF CREDIT LIMIT:     N/A

4.2. LETTER OF CREDIT RESERVES:  50% of the face amount of all Unaccepted
     Letters of Credit

                                    Page 45

4.3. LETTER OF CREDIT FEE:       0.25% per month, calculated on the average
     daily balance of outstanding Letters of Credit for each month

5. FEES

5.1. ARRANGEMENT FEE:            $60,000.00

5.2. MONITORING FEE:             $7,500.00 per month plus an additional amount
     of $5,000.00 per month during the months of February through June,
     inclusive

5.3. STANDBY FEE:                0.25 % per annum

6. CREDIT PARTIES                Henry Birks & Sons U.S., Inc.

7. GUARANTOR                     Henry Birks & Sons U.S., Inc.

                                 Henry Birks & Sons Holding Inc. (formerly
                                 Borgosesia Acquisitions Corp.)

8. TERM

8.1. EFFECTIVE DATE:             July 1, 2004

8.2. MINIMUM TERM:               3 consecutive Contract Years

9. ADDRESS FOR BORROWER AND ANY CREDIT PARTIES:

1240 Phillips Square
Montreal, Quebec
H3B 3H4

10. PERMITTED CHARGES:

- Rights in favour of vendors having sold goods to the Borrower by way of consignment or conditional sale;


Page 46

- Rights in favour of lessors of equipment and/or machinery which have been leased by lease or capital lease to the Borrower;

- Movable hypothec in the amount of $5,400,000 registered in favour of La Financiere du Quebec on April 24, 2003 under number 03-0193616-0001, on strict condition that La Financiere du Quebec cede priority of all such hypothecary rights in favour of the Lender on terms and conditions satisfactory to the Lender;

- Movable hypothec in the amount of $1,500,000 registered in favour of National Bank Trust Inc. on August 21, 2002 under number 02-0368048-0001, on strict condition that National Bank Trust Inc. cede priority of all such hypothecary rights in favour of the Lender on terms and conditions satisfactory to the Lender;

11. SURPLUS REQUIREMENTS: N/A

12. SURPLUS RESERVE: N/A

13. FINANCIAL COVENANTS:

Borrower shall maintain the following financial covenants, each to be calculated on a non-consolidated basis:

13.1. The aggregate of all Capital Expenditures during any Fiscal Year shall be limited to:

(a) $2,500,000.00 in the Fiscal Year ending March 31, 2005;

(b) $5,000,000.00 in the Fiscal Year ending March 31, 2006; and

(c) $5,000,000.00 in the Fiscal Year ending March 31, 2007.

13.2. Borrower shall have and maintain the following EBITDA, tested quarterly on a Rolling Basis:

(a) No less than $4,000,000.00 as at September 30, 2004 and as at December 31, 2004;

(b) No less than $6,500,000.00 as at March 31, 2005 until the Fiscal Quarter ending September 30, 2005; and


Page 47

(c) No less than $9,500,000.00 as at the Fiscal Quarter ending December 31, 2005 and for each Fiscal Quarter throughout the balance of the Minimum Term.

14. SPECIAL COVENANTS:

N/A

15. REPORTING:

Borrower shall provide the following financial information to Lender:

15.1. Annual audited consolidated and unconsolidated financial statements of Borrower (and if multiple Persons, each Person constituting the Borrower) containing a profit and loss statement, balance sheet and other reports normally forming part of financial statements, prepared in accordance with GAAP by an independent chartered accounting firm satisfactory to Lender, within 120 days of each Fiscal Year end;

15.2. On a quarterly basis, Compliance Certificates signed by the chief financial officer, attesting to financial covenant requirements;

15.3. On a monthly basis, as at the end of each accounting month, to be delivered no later than 30 days following each accounting month end:

15.3.1. financial statements prepared by management and signed by the chief financial officer of Borrower;

15.3.2. a report of the chief financial officer, signed by the chief financial officer of Borrower;

15.3.3. a detailed aged listing of Accounts in form and substance satisfactory to Lender within 15 days of each month end; and

15.3.4. a detailed aged listing of accounts payable, to be delivered to Lender within 15 days of each month end;

15.4. On a weekly basis, detailed Inventory Declaration in form and substance satisfactory to Lender within 3 days of each weekly period;

15.5. A month by month projected operating budget and cashflow for borrower in a form and substance satisfactory to Lender, at such intervals Lender may from time to time request; and

15.6. Such other additional information and documents as Lender may, from time to time and at such intervals, request from Borrower.


Page 48

16. SECURITY:

16.1. The hypothecation (in such amount as may be designated by Lender from time to time) and security interests in favour of Lender of all of Borrower's and each Credit Party's present and future movable and personal property, whether corporeal or incorporeal, tangible or intangible, of any nature whatsoever, wherever situated, properly perfected in all jurisdictions where any such property is or may hereafter be situated, creating a first-ranking hypothec and security interest in Lender's favour thereon except for the Permitted Charges;

16.2. An unlimited Guarantee executed by Henry Birks & Sons U.S., Inc. in favour of the lender, with respect to any and all obligations due from time to time by Borrower to Lender supported by a general security agreement in favour of Lender charging all of such guarantor's present and future personal property, tangible and intangible, wherever situated, properly perfected in all jurisdictions where any such property is or may hereafter be situated, creating a first-ranking hypothec and security interest in Lender's favour thereon except for the Permitted Charges.

LENDER: GMAC COMMERCIAL FINANCE CORPORATION
- CANADA/SOCIETE FINANCIERE COMMERCIALE GMAC - CANADA
Per:

                                           /s/ Carol Edwards
                                           ------------------------------------
                                           Carol Edwards, Senior Vice-President

BORROWER:                                  HENRY BIRKS & SONS INC.
                                           Per:

                                           /s/ Thomas A. Andruskevich
                                           ------------------------------------
                                           Thomas A. Andruskevich
                                           President and Chief Executive Officer

CREDIT PARTY:                              HENRY BIRKS & SONS U.S., INC.
                                           Per:

                                           /s/ Thomas A. Andruskevich
                                           ------------------------------------
                                           Thomas A. Andruskevich
                                           President and Chief Executive Officer

                                    Page 49

GUARANTOR:                                 HENRY BIRKS & SONS U.S., INC.
                                           Per:

                                           /s/ Thomas A. Andruskevich
                                           ------------------------------------
                                           Thomas A. Andruskevich
                                           President and Chief Executive Officer

                                           HENRY BIRKS & SONS HOLDINGS INC.
                                           /HENRY BIRKS ET FILS,
                                           SOCIETE DE PORTEFEUILLE INC.
                                           Per:

                                           /s/ Marco Pasteris
                                           ------------------------------------
                                           Marco Pasteris
                                           Chief Executive Officer


Exhibit 10.11

OPTION AGREEMENT

THIS OPTION AGREEMENT (the "AGREEMENT") is entered as of March 15, 2005 to replace the option agreement dated February 5th , 2005 which is hereby cancelled

BETWEEN:                           HENRY BIRKS & SONS INC., / HENRY BIRKS ET
                                   FILS INC. (the "BORROWER")

AND:                               GMAC COMMERCIAL FINANCE CORPORATION -
                                   CANADA / SOCIETE FINANCIERE COMMERCIALE
                                   GMAC - CANADA ("GMAC")

AND:                               HENRY BIRKS & SONS HOLDINGS INC. / SOCIETE
                                   DE PORTEFEUILLE HENRY BIRKS ET FILS INC. (the
                                   "PARENT")

WHEREAS, on July 23, 1998, the Borrower, GMAC (then known as BNY Financial Corporation - Canada / Corporation Financiere BNY - Canada) and the Parent (then known as Borgosesia Acquisitions Corporation / Corporation d'Acquisitions Borgosesia) entered into an agreement (the "AMENDMENT AGREEMENT") pursuant to which the Parent confirmed having irrevocably given and granted to GMAC the option to purchase 11,896 Common shares (adjusted so as to equal 0.50% of all then issued and outstanding shares of all classes and categories in the Borrower's capital stock) for the purchase price of One Dollar (Cdn.$1.00) per share (to a maximum of Cdn.$12,000) (the "PARENT'S OPTION") exercisable by GMAC at any time prior to April 30, 2008, subject to certain conditions;

WHEREAS the Borrower, GMAC and the Parent now wish to cancel the Parent's Option and to replace it by the New Option (as defined below); and

WHEREAS the Borrower and GMAC are party to that certain "Amended and Restated Accounts Receivable Management, Loan & Security Agreement" bearing formal date July 1, 2004 (the "Loan Agreement");

NOW, THEREFORE, THE PARTIES AGREE AS FOLLOWS:

1. The Parent's Option is hereby cancelled and replaced by the New Option (as defined below).

2. The Borrower hereby irrevocably grants to GMAC the option to purchase 46,845 Class A Voting Shares in its share capital for the purchase price of Cdn.$0.256 per share (the "NEW OPTION"), exercisable, in whole or in part, by GMAC at any time prior to April 30, 2008 by GMAC sending to the Borrower, to the address set forth in the Amendment Agreement, one or more written notices specifying the number of Class A Voting Shares with respect to which it wishes to exercise the New Option. The written notice(s) must be accompanied by a certified cheque to the order of the Borrower, in the amount of the applicable purchase price for such Class A Voting Shares. Immediately following the


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receipt of such notice(s) and payment(s), the Borrower shall issue the Class A Voting Shares underlying the New Option (or any portion thereof being exercised) and shall transmit to GMAC the share certificate(s) representing such Class A Voting Shares. The number of shares to which GMAC shall be entitled pursuant to the New Option shall not be adjusted in the event the Borrower's share capital is increased or decreased, nor shall the New Option be affected in any way by virtue of any class of shares of the capital stock of the Borrower becoming listed on a public securities exchange.

3. The New Option granted hereby is wholly independent, shall function wholly independently from the Loan Agreement and shall remain in full force and effect notwithstanding the termination of the Loan Agreement and/or repayment of all Obligations (as such term is defined in the Loan Agreement) due under the Loan Agreement. In addition, the failure by the Borrower to respect the terms of the present Option Agreement shall constitute a Default under the Loan Agreement.

4. Article 5 of the Amendment Agreement is hereby repealed. All other terms and conditions of the Amendment Agreement shall remain unchanged.

5. The Borrower hereby represents and warrants that the rights granted under the present Option Agreement as well as the issue of all shares in its share capital in favour of GMAC have been duly authorized by all necessary corporate authorization and that same is not prohibited or restricted in any way by virtue of the articles of incorporation, by-laws or shareholder or other agreement relating to the Borrower.

6. The parties hereto acknowledge that they have requested and are satisfied that the foregoing, as well as all notices, actions and legal proceedings be drawn up in the English language. Les parties a cette convention reconnaissent qu'elles ont exige que ce qui precede ainsi que tous avis, actions et procedures legales soient rediges et executes en anglais et s'en declarent satisfaites.

IN WITNESS WHEREOF THE PARTIES HAVE EXECUTED THIS AGREEMENT AT THE DATE FIRT MENTIONED ABOVE.

HENRY BIRKS & SONS INC. /
HENRY BIRKS ET FILS INC.

  /s/ Sabine Bruckert
------------------------


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GMAC COMMERCIAL FINANCE
CORPORATION - CANADA /
SOCIETE FINANCIERE COMMERCIALE
GMAC - CANADA

  /s/ C. Edwards
-----------------------------

HENRY BIRKS & SONS HOLDINGS INC./
SOCIETE DE PORTEFEUILLE HENRY
BIRKS ET FILS INC.

  /s/ Marco Pasteris
-----------------------


-3-

1.6. Headings

The headings of the Articles and Sections herein are inserted for convenience of reference only and shall not affect the construction or interpretation of this Agreement.

1.7. Severability

Any provision of this Agreement which is prohibited or unenforceable in any jurisdiction shall not invalidate the remaining provisions hereof and any such prohibition or unenforceability in any jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction.

1.8. Governing Law

The parties agree that this Agreement shall be conclusively deemed to be a contract made under, and shall for all purposes be governed by and construed in accordance with, the laws of the Province of Quebec and the laws of Canada applicable therein.

1.9. Jurisdiction

Any suit, action or proceeding against the Borrower with respect to this Agreement or any judgement entered by any court in respect thereof may be brought in the courts of the Province of Quebec and the parties hereto hereby submit to the non-exclusive jurisdiction of such courts for the purposes of any such suit, action or proceeding.

ARTICLE II
REPRESENTATIONS AND WARRANTIES

2.1. Representations and Warranties of the Borrower

The Borrower represents and warrants to the Lender that, as of the date hereof:

(a) it is a duly constituted legal person, is validly existing under the laws of Canada, and it has the power and authority to enter into and perform its obligations under this Agreement;

(b) the entering into, performance of and compliance with this Agreement (i) is within its powers and has been duly authorized by all necessary corporate action on its part, and (ii) will not constitute a material default under, be in violation of, or be in conflict with, any of its constating documents or by-laws, or with any other agreement or instrument to which it is a party or by which it is bound, or of any law, regulation, ordinance or decree having application within its jurisdiction of constitution;

(c) this Agreement has been duly authorised, executed and delivered by it and is binding on it and enforceable against it in accordance with its terms, subject to (i) any limitation under applicable laws relating to bankruptcy, insolvency, arrangements or other laws of general application affecting the enforcement of creditors' rights, and (ii) the discretion that a court may exercise in the granting of equitable remedies such as specific performance and injunction; and

(d) there is no litigation and there are no legal proceedings pending or, to the knowledge of the Borrower, threatened against it or its property before any court or administrative agency of any country, nor is there any claim known to it and not disclosed in writing to the Lender, which materially adversely affects or could so affect its ability to perform its obligations set forth in this Agreement.


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ARTICLE III
THE LOAN

3.1. Establishment of the Loan

Subject to the terms and conditions of this Agreement, and relying on each of the representations and warranties set out in Article II hereof, the Lender hereby establishes the Loan in favour of the Borrower.

3.2. Disbursements by the Lender

(a) The Lender hereby covenants to disburse five hundred thousand dollars ($500,000) of the principal amount of the Loan to the Borrower by no later than 3:00 p.m. (Montreal time) on February 27, 2004. The Lender and the Borrower will arrange to have the foregoing sum of money sent by the Lender and received by the Borrower (by no later than 3:00 p.m. (Montreal time) on February 27, 2004) by way of wire transfer initiated by the Lender to an account to be designated by the Borrower.

(b) The Lender hereby agrees to disburse the remaining two million dollars ($2,000,000) of the principal amount of the Loan to the Borrower by no later than 3:00 p.m. (Montreal time) on March 20, 2004. All such disbursement(s) shall be made by way of wire transfer initiated by the Lender to an account to be designated by the Borrower.

ARTICLE IV
INTEREST RATE

4.1. Interest rate

The Principal Amount shall bear interest, before and after maturity, calculated on a semi-annual basis, from the first date of disbursement of principal of the Loan, until its repayment in full, at the Interest Rate. Subject to Section 5.3(a) hereunder, the Borrower will pay accrued interest, if any, to the Lender on the last day of each successive six-month period, it being understood that the first such six-month period shall begin on the day upon which the Lender first disburses money to the Borrower hereunder. Unpaid interest on the Principal Amount or any unpaid balance thereof will bear interest at the rate stated hereinabove, the whole compounded semi-annually from their due date until the date payment is received by the Lender.

ARTICLE V
REPAYMENT OF THE LOAN

5.1. Repayment of the Loan

Subject to Section 5.3(a) hereunder, the Borrower shall repay the aggregate unpaid Principal Amount of the Loan, as well as all unpaid interest that has accrued thereon, on February 28, 2005, unless the Borrower has notified the Lender in writing at least five (5) Business Days prior to February 28, 2005 that it wishes to extend the term of the loan for an additional twelve (12) months, in which case, subject to Section 5.3(a) hereunder, the Borrower shall repay the aggregate unpaid principal amount of the Loan, as well as all unpaid interest that has accrued thereon, on February 28, 2006.

5.2. Prepayment Privilege

Subject to Section 5.3(a) hereunder and notwithstanding any other provision of this Agreement, the Borrower shall have the right, but not the obligation, in its sole discretion at any time, to prepay the whole or part of the Principal Amount as well as any and all interest due thereon to the Lender without notice, bonus or penalty. Any and all amount repaid upon the Loan cannot be re-borrowed.


-5-

5.3. Authorization to Effect Repayment

(a) Notwithstanding any other provision of this Agreement, the Borrower's obligation to pay any amount of the Principal Amount of the Loan and/or any amount of interest that has accumulated thereon to the Lender, shall be subject to the Borrower having received all consents necessary so that the Borrower's payment of such sums to the Lender will not constitute a default under, be in violation of, or be in conflict with, any of its constating documents or by-laws, or with any agreement or instrument to which it is a party or by which it is bound (including, without limitation
(i) any credit or loan agreement, arrangement or facility that it has entered into prior to this Agreement, or (ii) any agreement, prior to this Agreement, pursuant to which any party has been granted a hypothec or other security interest by the Borrower), or of any law, regulation, ordinance or decree having application within its jurisdiction of constitution.

(b) Due to Section 5.3(a) above, should the Borrower not repay the aggregate unpaid Principal Amount of the Loan, as well as all unpaid interest that has accrued thereon at the expiry of the term of the Loan (as the term of the Loan is set out at Section 5.1 above), then such term shall be extended by the Borrower for additional successive twelve (12) month periods until such time as the Borrower repays (or prepays in accordance with Section 5.2 above), the whole of the Principal Amount of the Loan as well as any and all interest due thereon.

5.4. No Set-Off; No Withholding

The Borrower shall make all payments to the Lender pursuant to this Agreement without set-off, compensation or counterclaim, free and clear of, and exempt from, and without deduction for or on account of, any Tax under Part XIII of the ITA (or any successor part) in respect of any such payment ("PART XIII TAX"). In the event the Borrower is required to deduct or withhold Part XIII Tax, the Borrower shall:

(a) pay or cause to be paid to the appropriate authority, the amount of the withholding or deduction (including the full amount of Taxes required to be deducted or withheld from any additional sums paid by the Borrower to the Lender under this Section 5.4). The Borrower shall pay such amounts to such appropriate authority within the time period required by applicable law;

(b) produce to the Lender not later than 30 days after that payment, the original receipt of payment thereof or a certified copy of such receipt or other evidence of such payment reasonably satisfactory to the Lender; and

(c) pay such additional sums to the Lender, as may be necessary so that the net amount received by the Lender, after all Part XIII Tax, will not be less than the amount the Lender would have received had no such Part XIII Tax been applicable, provided that no sum shall be paid by the Borrower under this paragraph (c) to the extent that the Lender would not have been subject to such withholding or deduction had the Lender made a declaration of eligibility for treaty benefit or other similar claim for exemption to the relevant tax authority or had the Lender taken any action in order to satisfy any other statutory requirement which would have entitled the Lender to treaty benefit or other similar claim for exemption but failed to do so prior to the relevant payment date.

If, as a result of any deduction or withholding, the Borrower makes any payment of any additional amounts to the Lender and the Lender determines that it has received or has been granted a credit against or relief or remission for or repayment of any Tax paid or payable by it in respect of or which takes into account the deduction or withholding, the Lender will, to the extent it determines that it can do so without prejudice to the retention of the amount of such credit, relief, remission or repayment, pay to the Borrower such amount as the Lender shall determine to be attributable to such Part XIII Tax and which will leave it (after such payment) in a position which it determines to be no better and no worse than it would have been if the Borrower had not been required to make such deduction or withholding.


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5.5. Place of Payment

All payments of principal, interest and other amounts shall be paid by the Borrower to the Lender by wire transfer to an account to be designated by the Lender.

ARTICLE VI
HYPOTHEC

6.1. Hypothec

On or prior to February 27, 2004, the Borrower shall have granted to the Lender a moveable hypothec without delivery in respect of all of its moveable property, present and future, of whatsoever nature and kind and wheresoever situated in order to secure the full and final repayment of the Loan. The deed of moveable hypothec shall be in form and substance satisfactory to both the Borrower and the Lender acting reasonably.

ARTICLE VII
EVENTS OF DEFAULT

7.1. Events of Default

Each of the following events shall, notwithstanding compliance by the Borrower with the terms and conditions hereof, constitute an Event of Default by the Borrower under this Agreement:

(a) the non-payment when due by the Borrower of the Principal Amount or interest or any portion thereof or any other amount payable hereunder; or

(b) the breach or failure of the Borrower to observe and perform any covenant or provision of this Agreement; or

(c) the commencement of proceedings for the dissolution, liquidation, termination, compromise, arrangement or winding-up of the Borrower or for the suspension of the operations of the Borrower; or

(d) if the Borrower ceases or threatens to cease carrying on its enterprise or makes or agrees to make a bulk sale of substantially all of its assets without the written consent of the Lender or if the Borrower is adjudged or declared bankrupt or insolvent or makes an assignment for the benefit of its creditors, petitions or applies or allows the petition or application to any tribunal for the appointment of a receiver, sequestrator or trustee for it or for substantially all of its property, or if the Borrower commences any proceedings relating to it under any reorganisation, arrangement, readjustment of debt, dissolution or liquidation law or statute of any jurisdiction whether now or hereafter in effect, or by any act indicates its consent to, approval of, or acquiescence in, any such proceeding commenced against it or against substantially all of its property, or suffers the appointment of any such receiver, sequestrator or trustee.

7.2. Acceleration

Upon the occurrence of any one or more of the Events of Default, but subject to Section 5.3(a) hereof, (i) the Principal Amount and all accrued and unpaid interest thereon, all interest on interest and all other amounts owing by the Borrower to the Lender shall, at the option of the Lender, become due and payable within ten (10) days of the occurrence of any one or more of the Events of Default, and this, without presentation, demand, protest or other notice of any kind, all of which are hereby expressly waived by the Borrower and/or (ii) the Lender shall thereupon be entitled to enforce its rights under and pursuant to this Agreement and/or (iii) the Lender may declare any obligation of the Lender to make any sums available hereunder to the Borrower to be terminated whereupon the same shall forthwith terminate.


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Any omission by the Lender to notify the Borrower of an Event of Default shall not be construed as a waiver of such Event of Default or any of the Lender's rights herein.

ARTICLE VIII
EXPENSES AND INDEMNITY

8.1. Expenses and Indemnity

All statements, reports, certificates, appraisals, examinations and other documents or information, if any, required to be furnished to the Lender by the Borrower under this Agreement shall be supplied by the Borrower without cost to the Lender.

ARTICLE IX
NOTICES AND COMMUNICATIONS

9.1. Notices

Every notice required or permitted to be given hereunder shall, save as otherwise hereinbefore specifically provided, be in writing to the party for whom it is intended and such written notice shall be delivered personally, by messenger or be sent by ordinary mail or by facsimile. The date of receipt of any such notice shall (i) if delivered personally or by messenger be deemed to be the date of delivery, (ii) if mailed as aforesaid, be deemed to be the third
(3rd) Business Day next following the date of such mailing, and (iii) if sent by facsimile shall be deemed to be received on the date of transmission if transmission occurs prior to 12:00 p.m. (Montreal time) on a Business Day and on the next Business Day following the date of transmission in any other case.

9.2. Addresses for Notices

The personal delivery, mailing addresses and facsimile number of the parties hereto for the purposes hereof shall be:

(a) in the case of the Borrower:

HENRY BIRKS & SONS INC./
HENRY BIRKS ET FILS INC.

1240 Phillips Square
Montreal, Quebec
H3B 3H4

Attention: Mr. Thomas A. Andruskevich, President and Chief Executive Officer

Telecopier number: +1 514 397-2577; and

(b) in the case of the Lender:

REGALUXE INVESTMENT SARL

25A boulevard Royal
Luxembourg 2449

Attention: Mr. Filippo Recami, Chief Executive Officer, Managing Director

Telecopier number: + 011-352-817-4827


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or such other mailing address or telecopier number as such parties from time to time may notify the others as aforesaid.

9.3. Election of domicile

The Borrower hereby elects domicile at the address mentioned in Subsection 9.2(a) above for the purposes of receiving notices, demands or other communications and for the service of legal proceedings. If the Lender is unable to locate the Borrower at such address, the giving of any notice, demand or other communication or the service of any legal proceeding may be made at the office of the clerk of the Superior Court in the district in which the address of the Borrower referred to in Subsection 9.2(a) is located, at which office, in such event, the Borrower also elects domicile for purposes of giving any notice, demand or other communication or the service of any legal proceeding.

ARTICLE X
GENERAL PROVISIONS

10.1. Amendments

No amendment, modification or waiver of any provision of this Agreement or consent to any departure by the Borrower from any provision of this Agreement will be effective unless it is in writing and signed by the Lender, and then the amendment, modification, waiver or consent will be effective only in the specific instance and for the specific purpose for which it was given.

10.2. Extension of Time

No extension of time given by the Lender to the Borrower or anyone claiming under the Borrower, shall in any way affect or prejudice the rights of the Lender against the Borrower or any other person liable for payment of the moneys owing hereunder or secured by the Security.

10.3. Assignment

No party shall be permitted to assign its rights under this Agreement without the express written consent of the other party hereto. This Agreement shall be binding upon, and shall enure to the benefit of each of the parties hereto and their respective successors and permitted assigns.

10.4. Whole Agreement

This Agreement and the documents contemplated hereby constitutes the whole and entire agreement among the parties hereto and cancels and supersedes any prior agreements or undertakings, written or verbal, in respect thereof.

10.5. Counterparts

This Agreement may be executed in one or more counterparts (including counterparts by facsimile), each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

10.6. Copy received

The Borrower hereby acknowledges receipt of a copy of this Agreement.

10.7. Language

The parties hereby confirm their express wish that this Agreement and all the documents and agreements directly and indirectly related hereto be drawn up in English. Les parties reconnaissent leur volonte expresse que la


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presente convention ainsi que tous les documents et conventions qui s'y rattachent directement ou indirectement soient rediges en langue anglaise.

[THE REST OF THIS PAGE HAS BEEN INTENTIONALLY LEFT BLANK]


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IN WITNESS WHEREOF, executed by the parties at the place and date first mentioned above.

HENRY BIRKS & SONS INC./HENRY BIRKS ET FILS INC.

By: /s/ John D. Ball
   ------------------------------------------------
    Name:  John D. Ball
    Title: Senior Group Vice President and Chief
    Financial  Officer

HENRY BIRKS & SONS INC./HENRY BIRKS ET FILS INC.

By: /s/ Marco Pasteris
   ------------------------------------------------
    Name:  Marco Pasteris
    Title: Group Vice President Finance

REGALUXE INVESTMENT SARL

By: /s/ Filippo Recami
   ------------------------------------------------
    Name:  Filippo Recami
    Title: Chief Executive Officer and Managing
    Director


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HENRY BIRKS AND SONS INC.

Att: REGALUXE INVESTMENTS SARL

With reference to the Loan Agreement in the principal amount of CDN $ 2,500,000 executed on February 6th, 2004, hereby we elect to exercise our option to renew the loan for a period of additional twelve months as per the section 2 "TERM" of said loan agreement.

Executed this 23rd day of February 2005

HENRY BIRKS AND SONS INC.

Per:


AGREED AND ACCPETED

REGALUXE INVESTMENTS SARL

Per:



Exhibit 10.12

LOAN AGREEMENT

by and between

HENRY BIRKS & SONS INC./HENRY BIRKS ET FILS INC.

and

REGALUXE INVESTMENT SARL

Dated as of February 16, 2004


LOAN AGREEMENT

Entered into in the City of Montreal, Province of Quebec, this 16th day of February, 2004:

BY AND BETWEEN:     HENRY BIRKS & SONS INC./HENRY BIRKS ET FILS INC., a
                    corporation existing under the Canada Business Corporations
                    Act and having its head office at 1240 Phillips Square,
                    Montreal, Quebec, H3B 3H4 (the "BORROWER");

AND:                REGALUXE INVESTMENT SARL, a corporation existing under the
                    laws of Luxembourg and having a place of business at 25A
                    Boulevard Royal, Luxembourg 2449 (the "LENDER").

                                    ARTICLE I
                                 INTERPRETATION

1.1. Definitions

In this Agreement, unless something in the subject matter or context is inconsistent therewith:

"AGREEMENT" means this Agreement, as it may hereafter be amended, supplemented, modified, renewed, replaced or restated from time to time.

"BORROWER" means Henry Birks & Sons Inc./Henry Birks et Fils Inc., its successors and assigns, including any person resulting from the amalgamation of Henry Birks & Sons Inc./Henry Birks et Fils Inc. with any other person.

"BUSINESS DAY" means any day, excluding Saturday, Sunday and any other day which, in the City of Montreal, Province of Quebec, is either a legal holiday or a day on which the banks are not open to the public.

"DEFAULT" means an event or condition the occurrence of which is an Event of Default or would, with the lapse of time or the giving of notice, or both, become an Event of Default.

"EVENT OF DEFAULT" means any one of the events described in Section 7.1.

"EXCLUDED TAXES" means any tax on the overall net income of the Lender (including any branch profits tax or any similar tax on net income from carrying on business in a particular jurisdiction) and any capital or franchise tax payable by the Lender.

"GOVERNMENTAL AUTHORITY" means, with respect to any person, any government or governmental body having authority over such person, including any regional, municipal, local or other political subdivision thereof and any agency, department, commission, board, bureau or instrumentality thereof and any other person exercising executive, legislative, judicial, regulatory or administrative functions or pertaining to any such Governmental Authority.

"INTEREST RATE" means (i) an annual rate of eight percent (8%) for the first six-month period during which any Principal Amount is outstanding hereunder, (ii) an annual rate of ten percent (10%) for the second six-month period during which any Principal Amount is outstanding hereunder, (iii) an annual rate of twelve percent (12%) for the third six-month period during which any Principal Amount is outstanding hereunder,


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and (iv) an annual rate of fourteen percent (14%) for all periods thereafter in which any Principal Amount is outstanding hereunder. For Taxes refer to Section 5.4 below.

"ITA" means the Income Tax Act (Canada) and the regulations promulgated thereunder, as amended, supplemented or re-enacted from time to time.

"LENDER" means Regaluxe Investment SARL, its successors and assigns, including any person resulting from the amalgamation of the Lender with any other person.

"LOAN" means a term loan in the principal amount of two million five hundred thousand dollars and zero cents ($2,500,000).

"PERSON" means any individual, partnership, limited partnership, joint venture, syndicate, sole proprietorship, company or corporation with or without share capital, unincorporated association, trust, trustee, executor, government or governmental agency, authority or entity however designated or constituted.

"PRINCIPAL AMOUNT" means the outstanding principal balance from time to time of the Loan.

"SECURITY" means all hypothecs or security interests from time to time granted to or in favour of the Lender as security for the performance of any and all obligations of the Borrower under this Agreement including, without limitation, the hypothec to be granted by the Borrower pursuant to
Section 6.1.

"TAX" includes any and "TAXES" includes all, present and future, taxes, levies, imposts, stamp taxes, duties, charges to tax, fees, deductions, withholdings and any restrictions or conditions resulting in a charge to tax and all penalty, interest and other payments on or in respect thereof, imposed, assessed, levied or collected under the laws of any country or any political subdivision thereof or by any governmental agency or body or taxing authority thereof, but does not include Excluded Taxes.

"WRITTEN" or "IN WRITING" shall include printing, typewriting, or any electronic means of communication capable of being visibly reproduced at the point of reception including facsimile, telecopier or telegraph.

1.2. References

All references to Sections, Articles are to Sections and Articles of this Agreement. The words "HERETO", "HEREIN", "HEREOF", "HEREUNDER", "THIS AGREEMENT" and similar expressions mean and refer to this Agreement as amended from time to time.

1.3. Singular and Plural

In this Agreement where the context so admits words importing the singular include the plural and vice-versa.

1.4. Currency

Except as otherwise expressly stated, all dollar amounts expressed herein are expressed as being of lawful money of Canada and any amounts payable hereunder shall be paid in lawful money of Canada.

1.5. Binding on Successors, etc.

This Agreement and everything herein contained shall extend to and bind and enure to the benefit of the respective successors and permitted assigns of each and every of the parties hereto and the provisions hereof shall be read with all grammatical changes thereby rendered necessary.


Exhibit 10.13

LOAN OFFER

2002- 11- 27
File D104555

THIS OFFER LETTER TERMINATES AND REPLACES THE OFFER ISSUED
ON OCTOBER 21, 2002 AND THAT OF NOVEMBER 11, 2002

FROM: LA FINANCIERE DU QUEBEC, company created pursuant to the Loi sur Investissement Quebec et sur La Financiere du Quebec (L.R.Q., c.l-16.1, as modified by chapter 69 of the laws of 2001), whose head office is located at 1200, route de L'EGLISE, BUREAU 500, SAINTE-FOY (QUEBEC), G1V 5A3, with an office on 393, rue Saint-Jacques, bureau 500, Montreal (Quebec), H2Y 1N9, herein referred to as La Financiere.

TO: HENRY BIRKS & FILS INC., duly constituted individual company whose head offices are located at 1240, Square Phillips, Montreal (Quebec) H3B 3H4, herein referred to as the Company.

1- LOAN

La Financiere offers to the Company a loan of four million five hundred thousand dollars (CAN $4,500,000), herein referred to the Loan, under the terms and conditions set forth herein.

2- AGREEMENT

The acceptance of this loan offer by the Company constitutes an agreement that binds La Financiere and the Company.

3- PROJECT

3.1- The loan is offered only for the project of acquiring an American jewelry chain, herein referred to as the Project, which, including the financing, is structured as follows:

PROJECT

Acquisition of at least 71% of the shares of Mayor's              $23,540,000
Jewellers Inc.
                                                                  -----------
                                               TOTAL              $23,540,000
                                                                  -----------

FINANCING

Regaluxe Investments S.A.R.L. (US $6,000,000)                     $ 9,480,000
Marco Pasteris (US $50,000)                                       $    80,000
Prime Investments S.A. (US $6,000,000)                            $ 9,480,000
Loan from LA FINANCIERE                                           $ 4,500,000
                                                                  -----------
                                       TOTAL                      $23,540,000
                                                                  -----------

3.2- The project must be completed before October 30, 2002 and, for the purposes hereof, the date of the project execution will be the aforementioned date.

4- DISBURSEMENT

4.1 La Financiere will make the loan in a single disbursement, during the period of execution of the Project, if the Company has not failed to comply with any of the terms and conditions of this offer. The disbursement will be made according to the actual expenses of the project, so as to respect the proportion of the loan with respect to the Project's admissible expenses.

5- COMMITMENTS TO BE MET PRIOR TO THE DISBURSEMENT OF FUNDS

5.1- The disbursement of the loan will only take place when La Financiere has obtained, to its satisfaction:


5.1.1- Written confirmation of the Company of having obtained:

5.1.1.1- An investment by PRIME INVESTMENTS S.A. and Regaluxe Investments S.A.R.L. of twelve million dollars (US $12,000,000) (approximately nineteen million dollars (CAN $19,000,000);

5.1.1.2- The transaction with Mayor's Jewellers Inc.

5.1.2- Recent compliance and clearance certificates;

5.1.3- The securities set out under the heading "SECURITIES", with their registration confirmation, as applicable:

5.1.4- The legal advice of external consultants concerning: the Company, its corporate status and its borrowing powers, the validity of the securities set out under the heading "SECURITIES", as applicable, their rank, the Company's capacity to accept them and any other item La Financiere may require;

5.2- Prior to the disbursement of the loan, the Company must have delivered to La Financiere, in a fashion that the latter may deem convenient, a report on the level of execution of the Project and, upon request, a certificate of its external auditors.

6- OTHER COMMITMENTS

Notwithstanding anything to the contrary, it is agreed that the financial ratios referred to in Section 6.11, 6.12 and 6.14 will only be calculated once a year base on the yearly Financial Statements.

6.1- From the date of acceptance of this offer and during the period the loan is effective or as long as La Financiere has the option to purchase shares or as long as remains a shareholder of the Company, as applicable, the latter commits itself to:

6.1.1- Maintaining a minimum working capital ratio of one point fifteen (1.15);

6.1.2- Maintaining an accumulated debt ratio at the maximum equity level of one point eighty-five (1.85);

6.1.3- Should the Company fail to fulfill its obligations and/or repay any amount due, as per the terms hereof, authorize, on request, the presence as an "observer", on its administration board, of a representative assigned by La Financiere, on the grounds that said representative must be accepted by the Company (which cannot refuse a representative assigned by La Financiere without a plausible reason) who will sign a confidentiality, non-competition and non-solicitation agreement whose terms must be agreed upon and to the satisfaction of La Financiere and the Company. The Company agrees to hand to said representative-observer a copy of any notice of meeting, as well as all the documents handed to the managers, the notification having to be simultaneous to that of the other managers;

6.1.4- Maintaining, at all times, a minimum equity of thirty million dollars (CAN $30,000,000). The minimum equity will be calculated on the basis of the Company's non-consolidated financial statements (without the consolidation effect of Mayor's Jewellers Inc.'s results)

6.1.5- Notwithstanding the provisions of Section 7.7 of the Annex "General Terms and Conditions of Loan," not to pay dividends, except in the following cases:

6.1.5.1- If the Company makes a net profit after taxes at the end of the financial year; nevertheless, the dividend amount will not exceed one-third of the generated net profit and the financial ratios of the working capital and the accumulated debt/ equity and of minimum equity in the pro-forma of payment of dividends, must be respected. Should the Company make a net profit and must pay a dividend higher than the


aforementioned calculations, it commits itself to repaying the loan in an amount equivalent to said dividend, provided that said ratio be respected. Finally, if during the financial year the Company does not use its privilege to pay dividends, this amount will serve as a reserve to increase the redistribution of dividends during subsequent years;

6.1.5.2- Should the Company be subject to a takeover bid (TOB), the financial ratios of the working capital and the long-term liability/equity and minimum equity in the pro-forma of payment of dividends, must be respected.

7- INTEREST RATE

7.1- The loan will generate interest, as of each disbursement, at a monthly rate calculated on a monthly basis that is equal to the weekly, variable rate used by La Financiere. This rate is currently set as a reference only, at 6 per cent (6%) annually.

7.2- For the purposes hereof, the weekly, variable rate used by La Financiere equals the preferential, average rate of six (6) Canadian chartered banks selected by La Financiere, expressed on an annual basis, plus one and a half percent (1.5 %). This rate is revised once a week and therefore changes every week.

7.3- The Company accepts as of now any variation in the interest rate La Financiere may determine from time to time, which La Financiere will consider in calculating the interest on the loan. Any bill sent to the Company by La Financiere will constitute an irrefutable proof of the accuracy of such calculation, unless La Financiere is otherwise notified by the Company within ten (10) days of receipt of said bill.

7.4- As of the last disbursement of the loan, the Company will be allowed to request, in writing, that La Financiere change the weekly, variable rate applied to a loan at the effective rate, in due time.

7.5- In the event that a change of the weekly, variable rate to a fixed rate is requested, the new rate will remain in effect for five (5) years, as of the date of the effective conversion, and it will automatically correspond to the new effective fixed rate of La Financiere until the expiration of this period of five (5) years, and so on, in five-year periods, until the end of the repayment period. Nevertheless, the Company will be entitled, at least 1 month before the deadline for each period of 5 years, to make a written request to La Financiere that the Loan generate interest at the weekly, variable rate effective at La Financiere at that time. If the Company has already opted for the weekly, variable rate, it may at any time return to the fixed rate in effect at La Financiere at the time of its request, and this rate will remain in effect for a period of five (5) years.

7.6- If the Company requests that La Financiere change the weekly, variable rate applied to the loan to the fixed rate, it immediately accepts that this fixed rate is the one used by La Financiere at the moment of the actual conversion of the weekly, variable rate to a fixed rate, provided that the latter has not risen since the date of the conversion request. Otherwise, the Company will benefit from a delay of twenty-four (24) hours, from the date it is notified by La Financiere of the new rate in effect to accept or refuse, in writing, the new rate.

7.7- La Financiere reserves a maximum delay of 3 months to perform the conversion of the weekly, variable rate to the fixed rate, insofar as the fixed rate funds are made available to La Financiere in conditions it deems acceptable.

8- PAYMENT OF INTEREST

The Company will pay interest at the rate agreed upon under the heading "INTEREST RATE" on the last day of each month as of the last day of the month following the first disbursement of the loan.

9- REPAYMENT OF THE LOAN


9.1- The Company will repay the capital of the Loan from the month following the disbursement of the loan, in eighty-four (84) monthly, equal and consecutive installments of fifty-three thousand five hundred seventy-one dollars and forty-three cents ($53,571.43) each, payable on the last day of each month.

9.2- For the purposes of the repayment of the loan performed, using debit manual or electronic transactions from the bank account of the Company, as provided for in Section 6 of the Annex entitled "GENERAL TERMS AND CONDITIONS OF THE LOAN," the Company confirms that at the acceptance date of this offer, it does business with the bank or financial institution whose name appears on the cheque attached hereto in payment of the commitment fee set out under the heading "COMMITMENT FEE."

10- ADVANCED PAYMENT

10.1- The Company will be allowed to fully or partially repay the Loan before term at any time and without notice, as follows:

10.1.1- Without an indemnity, if the Loan generates interest at a variable rate.

10.1.2- By paying an indemnity equal to 3 months' interest on the amount repaid before term if the Loan generates interest at the fixed rate.

11- REPAYMENT OF THE BALANCE

11.1- In the event that a balance remains due by the Company seven (7) years after the date of the first (1sr) disbursement of the loan, the Company will immediately repay said balance with all the due, unpaid interest at that date.

12- SHARE PURCHASE OPTION

12.1- In consideration of the Loan, the Company grants La Financiere the option to purchase seventy thousand one hundred ninety-one (75,191) common capital shares of its authorized capital stock that has not yet been issued for the price of three dollars and six cents (CAN $3.06) per share, to be paid in cash, herein referred to as the option, said shares representing one point one thousand seven hundred sixty-nine percent (1.1769 %) of its issued participating outstanding shares after the taking up of the option by La Financiere. For the purposes of this offer, the voting shares that have at least the right to share in the balance of claim of the Company's assets in case of liquidation are considered as participating shares.

If the privileged shares stipulated in the Project are converted to common capital stock before the full repayment of the loan, the option will be about ninety-nine thousand four hundred twenty-eight (99,428) common capital shares of its authorized capital stock that has not yet been issued for the price of four dollars and fifty-two cents (CAN $4.52) per share, to be paid in cash, said shares representing one point one thousand seven one hundred sixty-nine percent (1.1769%) of its participating preferred issued outstanding shares after the taking up of the option by La Financiere.

12.2 The Company declares that its authorized capital stock issued on the date hereof is structured as follows:

                                                                  AUTHORIZED
                CLASS OF SHARES                                   QUANTITY              AMOUNT ISSUED
                ---------------                                   --------              -------------
Common, voting and participating capital stock                    Unlimited                6,313,258
Outstanding shares, class A                                       2,034,578                2,034,578
Common, non-voting capital stock                                  Unlimited                       40

12.3- Notwithstanding the provisions of 12.1, the Company accepts as of today that La Financiere may modify the quantity of shares covered by the option and the taking up price of said shares based on the audited financial statements of the Company for its financial year ending March 31, 2002.


12.4- La Financiere will be allowed to take up the option at any time by means of five (5) days' written notice before the latest deadline of the following events:

12.4.1- The first anniversary of the date of final repayment of the loan;

12.4.2- Ninety (90) days after La Financiere receives the audited financial statements of the Company for the current financial year at the moment of the final repayment of the Loan.

12.5- In the event that repayment is made before term, La Financiere will be able to take up the option at any time, by means of five (5) days' notice before the second anniversary of the date of total repayment of the Loan.

12.6- The terms, conditions and exercise modes of the option are detailed in the Annex entitled "GENERAL TERMS AND CONDITIONS OF THE OPTION" that form an integral part hereof.

13- COMMITMENT FEE

13.1- This offer is subject to the payment of management-related fees, herein referred to as a Commitment Fee, of one percent (1%) of the amount of the Loan, namely forty-five thousand dollars ($45,000).

13.2- La Financiere acknowledges having received the amount of twenty-two thousand five hundred dollars ($22,500) as partial payment of the Commitment Fee. This Commitment Fee, the balance of which must be paid to La Financiere upon acceptance hereof, is not partially or fully repayable in any circumstances.

13.3- Mere receipt of the Commitment Fee gives rise to no right in favour of the Company and does not bind La Financiere to make any disbursement on the Loan, and these rights and obligations cannot be generated insofar as the terms and conditions set out in this offer are met.

14- SURETIES

14.1- As the specific continuing guarantee of the fulfillment of all of the obligations of the Company vis-a-vis La Financiere under the terms hereof, the Company must:

14.1.1 Grant La Financiere a principal mortgage of four million five hundred thousand dollars (CAN $4,500,000) and an additional mortgage of nine hundred thousand dollars ($900,000) charging all of its current and future tangible, intangible and movable property, on the grounds that said mortgage will take precedence after the invested securities that have already been granted by the Company in favour of GMAC Commercial Credit Corporation and Limark Corporation, and the former will be written so as to allow the Company to use its stock property in the normal course of its business, thereby granting the banking institution an underlying mortgage on the stock property, the proceeds of insurance on it, and its receivables in guarantee of the operation credits;

14.1.2 Obtain, to the satisfaction of La Financiere, an all-risks insurance policy including a bank mortgage clause to provide coverage of its assets for the full amount of the loan, thereby designating La Financiere as the beneficiary;

14.1.3 Obtain the surety of Regaluxe Investments S.A R.L. or of a body that is acceptable to La Financiere for four hundred fifty thousand dollars (CAN $450,000), backed by an irrevocable letter of credit.

15- PARTICIPANTS

Participants in this offer:


- Henry Birks & Sons Holdings Inc., a legally incorporated, individual company, whose head offices are located at 1000, rue de la Gauchetiere ouest, bureau 2600, Montreal (Quebec) H3B 4W5, which holds 86.6% of the voting shares;

- Prime Investments S.A., a legally incorporated, individual company, whose head offices are located at Saphine Building 1St Floor, 63, boulevard Prince Felix, L1513-Luxembourg, which holds 12.1% of the voting shares.

15.1- WHICH PARTIES declare that they hold, as a percentage of the entirety of the voting rights held by the shareholders of the Company, considering all the shares that grant the holder voting rights, the aforementioned percentage, under their respective names.

15.2- They declare that the several exercise of the aforementioned rights of vote grants them control of the Company as regards any decision to be made by the shareholders of the Company.

15.3- They declare they are aware of this offer and its option, terms, conditions and exercise modes, that they understand its scope and they are satisfied.

15.4- They declare that they have informed all the other shareholders of the Company of this offer and of the option that it contains, of its terms, conditions and modes of exercise and that they have understood the scope of it and they are satisfied.

15.5- They also declare, on their own behalf and on behalf of all the other shareholders of the Company, that they agree with the option, notwithstanding any contrary provision or agreement, and they undertake to sign or complete themselves and to exercise their voting right and their control over the Company to make the Company sign or complete any necessary document to ensure that La Financiere or anyone to whom La Financiere may transfer the option may lawfully take up said option.

15.6- Henry Birks & Sons Holdings Inc. declares that they act in full capacity, jointly and severally, according to the provisions of Section 1443 of the Quebec Civil Code, that the other shareholders of the Company will fulfill any obligation pursuant to this offer and that no shareholder of the Company whether or not they signed this document, will request its partial or full nullity, as to the Company, by him/herself or by other shareholders; based on the violation of the provisions of a unanimous agreement of the shareholders under the Business Corporation Act (L.R.Q., c. C-38) or a shareholder agreement under the Canada Business Corporation Act (L.R.C. (1985), ch, C-44).

15. 7- Henry Birks & Sons Holdings Inc., declares that it guarantees, individually, jointly and severally, that it will indemnify La Financiere for any harm La Financiere may suffer as a result of any noncompliant elements of the aforementioned promise made by a third party, by any shareholder of the Company, including the cost incurred in by La Financiere to exercise its rights under the terms hereof.

16- SURETY

This offer includes:

Regaluxe Investments S.A.R.L., an individual, legally incorporated company, whose head offices are located at 25/A, boulevard Royal, L-2086 LUXEMBOURG.

herein referred to as the Stakeholder.

16.1- The Stakeholder declares that it is to its advantage that the loan be granted to the Company; it adds that it is aware of all the provisions contained in this offer and that it is satisfied.

16.2- The Company and the stakeholder declare that the Stakeholder is a Shareholder of the Company or that it has close, ongoing business relations with the Company.


16.3- As a surety, the Stakeholder hereby jointly and severally guarantees that La Financiere will be repaid by the Company the total, principal amount, interest, expenses and accessory of the loan and any other sum payable under the terms hereof, as those sums respectively become due and payable, by either expiry of the period allowed or by extension or otherwise, as per the provisions of this offer, and guarantees also the performance by the Company of any other obligation set out in this offer, provided that the Stakeholder's liability, under the terms of this guarantee, be limited to four hundred fifty thousand dollars ($450,000) plus interest at the aforementioned rate, as of the date of the payment request.

16.4- The Stakeholder will be deemed and will be in the same situation as that of the Company, and it expressly waives any payment request, presentation to payment, protest and notice, as well as any notice of noncompliance, and it also waives the benefits of division and discussion.

16.5- The Stakeholder consents to La Financiere obtaining and exchanging information on individuals concerning the solvency of the former, financial capacity, payment behaviour and any other information it may deem pertinent with third parties, namely financial institutions, creditors and personal information agents.

16.6- For the purposes hereof, the Stakeholder chooses to be domiciled in the Record Office of the Superior Court of the district of Montreal.

17- OTHER PROVISIONS

17.1 The annexes entitled "GENERAL TERMS AND CONDITIONS OF THE LOAN" and "GENERAL TERMS AND CONDITIONS OF THE OPTION" constitute an integral part hereof.

17.2- Only the French version of this offer will be deemed official, in any event, and the latter will prevail over any translation that might be provided with it.

17.3- The Company and the Stakeholders acknowledge that the stipulations of this offer and its annexes, entitled "GENERAL TERMS AND CONDITIONS OF THE LOAN" and "GENERAL TERMS AND CONDITIONS OF THE OPTION" have been freely discussed among themselves and with La Financiere, and that they have had a proper explanation of its nature and scope.

LA FINANCIERE DU QUEBEC

By: Biagio Carangelo, Director, Portfolio Daniel Vincent, Regional Director of Montreal Island

Date: 28/ 11/ 02

ACCEPTANCE OF THE COMPANY

Having learned the terms and conditions described herein, and the annexes entitled "GENERAL TERMS AND CONDITIONS OF THE LOAN" and "TERMS AND CONDITIONS GENERAL OF THE OPTION", we accept this loan offer and, we therefore attach a cheque of twenty-two thousand five hundred dollars ($22,500) in payment of the balance of the Commitment Fee corresponding to twenty-two thousand five hundred dollars ($22,500) on a total guaranteed amount of forty-five thousand dollars ($45,000).

This cheque bears all the information required to allow La Financiere, as applicable, to repay any amount due by virtue of the loan, by means of electronic withdrawals.

Henry Birks & Fils Inc.

e.g. "/s/Marco Pasteris
e.g. "/s/John D. Ball


STAKEHOLDERS

Henry Birks & Sons Holdings Inc.

e.g. "/s/Marco Pasteris

Prime Investments S. A.

Per: Manacor (Luxembourg) S. A., Managing Director
Date: 30/ 01/ 03

SURETY

REGALUXE INVESTMENTS S.A.R.L.

e.g. "/s/Filippo Recami


GENERAL TERMS AND CONDITIONS OF THE LOAN

1- This agreement will be governed by the laws of Quebec and, if contested, only the courts of Quebec will be qualified to settle any dispute. In addition, this offer is subject to the application of the terms and conditions detailed in the Loi sur I'investissement Quebec et sur La Financiere du Quebec (L.R.Q.,
c.1-16.1, as modified by Chapter 69 of the laws of 2001) and its regulations.

2- In accepting this offer, the Company declares that all the information provided to La Financiere is true.

3- No significant change can be made to the Project without the prior written consent of La Financiere. If the real cost of the Project exceeds the expected total, the Company will provide or will act so as to make its shareholders provide the necessary sums to cover any amount that exceeds the forecasts in a way La Financiere will deem satisfactory, before the balance of the loan is disbursed. If the expenses actually incurred by the Company for the Project are lower than the total expenses set out under the heading "PROJECT," La Financiere reserves the right to proportionally reduce the amount of the Loan.

4- For each disbursement of the Loan, the Company will submit a written request. To support each request, it will submit any supporting document that may be required by La Financiere.

5- The disbursement of the Loan can be made by La Financiere directly from the bank account of the Company, by written notice issued by the bank or financial institution with which La Financiere does business. Nevertheless, La Financiere reserves the right to disburse the Loan using cheque(s) if it deems that this mode of disbursement is better, as required.

6- The Company hereby authorizes La Financiere to use debit manual or electronic transactions for any payment the Company must make to La Financiere pursuant hereto. To this end, the Company hereby authorizes the bank or financial institution with which it does business to allow the debit transactions in favour of La Financiere.

La Financiere will send the Company a debit statement with all the information on the repayment to be made by the Company.

The Company undertakes to renew the aforementioned authorization if it changes its bank or financial institution before the loan is fully repaid and to inform La Financiere of the change, by providing the latter with a specimen cheque from the new bank or financial institution, bearing the note "VOID", as well as all the necessary information.

The Company accepts the repayment of any amount due under the loan using cheques, if La Financiere prefers this mode of payment, as required.

7- From the date of acceptance of this offer and during the period of the Loan or as long as La Financiere holds the option or is a shareholder of the Company or of the Assignor, as applicable, the latter commits itself to:

7.1- Providing its audited consolidated and non-consolidated annual financial statements within ninety (90) days of the end of any financial year, its audited consolidated annual financial statements (whenever the Company must prepare these documents, this has to be done according to the accounting practices that are generally accepted by the Chartered Accountants of Canada), its forecasting financial statements on an annual basis within de ninety (90) days on the end of any financial year and its biannual financial statements within sixty (60) days of the end of each half-year; providing written confirmation of the renewal and the conditions if its bank line of credit on an annual basis within forty-five
(45) days of the publication of said financial statements; providing also, on request, its financial statements, those of affiliates and its consolidated financial statements, as applicable, for any period determined by La Financiere within the period allowed for making such request;


7.2- Providing annual fiscal forecast, including the working hypothesis within thirty (30) days of each beginning of a financial year;

7.3- Not modifying its statements or the authorized and issued capital stock or issuing new shares of its capital stock without the prior written consent of La Financiere, which will have fifteen (15) working days from the date of receipt of this request to accept or refuse La Financiere cannot object to these without good and valid reason; nevertheless, the Company will be allowed to issue share purchase options for its personnel without the previous consent of La Financiere;

7.4- Not objecting, unless it has a plausible reason, to any modification made to the share-stock;

7.5- Not merging, liquidating or dissolve without the prior written consent of La Financiere. La Financiere cannot object to these without good and valid reason;

7.6- Not making loans or advances to its shareholders, managers or officers, except to the shareholder employees of the Company to purchase capital stock of the Company and for an amount that does not exceed five hundred thousand dollars (CAN $500,000A) per financial year;

7.7- Dealing on a businesslike basis by remaining at "arm's length" with respect to its commercial relationships with all individuals;

7.8- Obtaining the prior written consent of La Financiere before declaring or making payments to one or several shareholder classes;

7.9- Not giving loans or advances to affiliate or partner companies, making investments, giving securities, unless during the normal course of its operations;

7.10- Obtaining from new shareholders their commitment to respect the terms and conditions of the options contained herein:

7.11- Not moving out of Quebec a substantial portion of its assets without the prior written consent of La Financiere;

7.12- Acting so as to prevent any form of change that has not been previously authorized by La Financiere in the control of the Company or in the ultimate control of the Company:

Control refers to the possession of shares with a sufficient number of voting rights to allow the election of most managers of the Company. Ultimate control refers to the possession of said shares by one or more physical individuals that control the Company using several shareholder artificial persons, one or the other or the Company. If the shareholder who exercises the ultimate control of the Company dies, the delegation of the shares of the dead shareholder to his/her heirs cannot be deemed to constitute a change in the ultimate control of the Company provided that said control remains in the hands of the legal heirs of the dead shareholder;

7.13- Ensuring and maintaining all-risks insurance coverage for the assets covered by the Project, for their maximum replacement value, or providing and maintaining any insurance coverage, as required by La Financiere and to providing the latter, on request, a copy of the purchased insurance polices and their renewal. If the Company fails to respect this requirement, La Financiere will be able to rectify the situation, at the cost of the Company without prejudice to the exercise of any other right in favour of the former.

7.14- Not disposing of its assets, unless agreed upon by La Financiere, as applicable.

8- Notwithstanding any provision contrary to this offering, and even if the conditions are met, La Financiere reserves the right, on its own criteria, to terminate the loan or any portion that not yet disbursed by the latter, defer the disbursement and terminate the interest moratorium, as applicable, and the Company undertakes to


partially or fully repay, on request, the sums disbursed on the Loan, with interest, expenses and accessory, should the following occur.

8.1- If the project is not completed on the date set out herein;

8.2- If the Company has not presented any request for disbursement within six
(6) months of the acceptance hereof;

8.3- If the loan is not fully repaid by January 31, 2003;

8.4- if the total amount of the financial support granted, in any form whatsoever, by the government of Quebec, its ministries and bodies, including the refundable tax credits, exceeds fifty percent (50%) of the Project's admissible expenses;

8.5- If the Company stops or partially or fully withdraws from the Project;

8.6- If the Company surrenders its property, is under sequestration under the Loi sur la faillite et l'insolvabilite (L.R.C. (1985) ch. B-3), makes a proposal to its creditors or falls into bankruptcy under the said Act, avails itself of the provisions of the Act to facilitate transactions and arrangements among the companies and their creditors (L.R.C. (1985), ch. C-36) or if it is liable to an order for winding-up under the Loi sur la liquidation des compagnies (L.R.Q., o. L4) or any other Act to the same effect, or if it is insolvent or about to become insolvent or if it does not maintain its legal existence or if its financial situation, according to La Financiere, deteriorates so as to put at stake its own survival;

8.7- If the Company loses the benefit of the term with respect to any loan that has been granted or that gives rise to a request of repayment of any loan payable upon request;

8.8- If the Company fails to comply with the terms of an agreement or of a security instrument concerning its loans;

8.9- If, according to La Financiere and without its consent, a significant change arises in the project or its financing, in the nature of the operations of the Company or in general terms, the level of risk;

8.10- If the project-related assets are liquidated or the project-related capital lease is terminated, as applicable;

8.11- If, at any time, the Company enters litigation or proceedings before a court of justice or a judicial body, a commission or government agency without failing to notify La Financiere;

8.12- If the Company has paid admissible expenses for the execution of the Project before the date of receipt, by La Financiere, of the financing request of the Company;

8.13- In case of error or omission in a declaration, concealment, misrepresentation, fraud or falsification of documents by the Company;

8.14- If the Company binds or disposes of its project-related fixed assets in any manner whatsoever, without the prior written consent of La Financiere, except for the purpose of the operation of its business or company or the routine course of its business;

8.15- If the Company fails to satisfy any of the clauses and conditions hereof.

9- For the purposes of calculating the accumulated debt ratio on the aforementioned equity level, the equity level will include the loans granted to the Company that have no repayment of capital for the next five (5) years and the new pre-operating expenses of the shareholders in the form of subscription of shares of any class. The advances declared by the shareholders, the grants that come from federal, provincial or municipal


governments that have been posted, as well as other items of the same nature will also be included in the calculation of the equity level, the declared expenses, non-paid goodwill, the evaluation surplus, the loans granted or guaranteed by governmental bodies and the other items of the same nature will be deducted. The research expenses and other intangibles that will be capitalized, which will not have been paid in cash by the Company will also be deducted from the calculation of the equity level.

10- La Financiere reserves the right, during the term of the loan, to demand any document it might deem useful or pertinent.

11- The Company will provide, upon request by La Financiere, the certificates or documents required by the laws of Quebec.

12- The Company will not be able to surrender or transfer the rights it is granted under the terms of this offer without the prior written consent of La Financiere.

13- The Company will sign a term note or an acknowledgement of debt for the amount of each disbursement of the loan.

14- Any interest that is not paid at maturity will itself generate interest as of that date at the rate set out in this offer, without notice or formal notice.

15- As applicable, any non-paid premium at maturity will generate interest as of that date at the rate set out in this offer without notice or formal notice.

16- Upon acceptance of this offer, the Company agrees that public announcement is made by La Financiere or by its lead minister, which will include the following information: name and address of the Company, the type of company, the project's nature and budget, the amount of the loan and the number of employees involved.

17- If the Company wishes to officially announce its Project or organize an official inauguration, it will notify La Financiere fifteen (15) days earlier, so as to allow the latter or its lead minister to participate.

18- The Company commits itself to discharging all the expenses related to the preparation, the execution and the inscription and, as applicable, the documents necessary to legalize the offer, as well as any amendment.

19- After having notified the Company, La Financiere will be able to enter, during normal business hours, the Company's facilities to check any aspect it may deem useful or necessary.

20- For the purposes of this offer and its annexes, entitled "GENERAL TERMS AND CONDITIONS OF THE LOAN" and "GENERAL TERMS AND CONDITIONS OF THE OPTION," all notifications must be sent in writing, by certified mail or by courier. Notifications from La Financiere will be sent to the Company's head office, to the attention of the authorized representative who will acknowledge the acceptance thereof for and on behalf of the Company. All notifications from the Company or its shareholders will be sent to La Financiere du Quebec, to its office at 393, rue Saint- Jacques, bureau 500, Montreal (Quebec), H2Y 1N9, to the attention of its Secretary. All courier notifications will be acknowledged the day they are received; certified mail deliveries will be acknowledged on the third working day following their mailing by the sender.


GENERAL TERMS AND CONDITIONS OF THE OPTION

1-If the option is taken up by La Financiere within the expected term, this will give it the right to obtain from the Company the issuance of one or more fully paid, discharged share certificates corresponding to the number and the class
(es) of shares for which La Financiere holds the option.

2- The Company undertakes to provide to La Financiere, upon request, a notice from its legal advisers to the effect that the Company has complied with all the effective legal framework or regulation in effect at any time whatsoever so as to allow for the full effect of the option, allow the taking up by La Financiere and ensure the free supply of the shares so purchased. In addition, the Company undertakes to obtain, for and on behalf of La Financiere, any waiver, approval, ratification, instruction, certificate, visa or other document that might be required under the Loi sur les valeurs mobilieres (L.R.Q., c. V-1.1) or any other law, regulation or policy of a competent jurisdiction dealing with the control of securities if the Company is not or no longer is a private company pursuant to this act or any other act to the same effect.

3- If La Financiere takes up the option, it will be entitled to immediately demand of the Company, by means of a written notice within thirty (30) days, that the latter redeem all the shares issued in the name of La Financiere, herein referred to as Repurchase, for a per-share price to be paid in cash, equal to the higher of:

3.1- The price of said shares, based on the value at the registries of the Company, established according to the audited annual financial statements for the financial year preceding the date of the Repurchase, plus the net profit after taxes of the Company, established according to the audited annual financial statements for the two financial years preceding the date of the Repurchase.

or

3.2- The highest price paid for any share of the same class by anyone in the two
(2) financial years preceding the Repurchase.

3.3- The financial statements to be used to set the value in the registries for the purposes of the Repurchase will be the consolidated, audited financial statements of the Company, when the latter has had to prepare them according to the audit standards that are generally accepted by the Chartered Accountants of Canada.

4- For the purposes hereof, the value in the registries of the Company will include the new pre-operating expenses of the shareholders in the form of subscription of shares of the same class. The grants that come from the federal, provincial or municipal governments that have been posted, as well as the other items of the same nature will also be included in calculating the value in the registries of the Company. Declared expenses, non-paid goodwill and evaluation surplus will be deducted. The research-related expenses and other intangible assets that will be capitalized that have not been paid in cash by the Company will be also deducted from the calculation of the value in the registries of the Company. Nevertheless, all declared dividends on all classes of shares of the Company's capital stock will be added.

5- Instead of taking up the option and forcing the Repurchase, La Financiere reserves the right to demand of the Company, by means of a written notice of thirty (30) days, that the latter redeem for it the option for the aforementioned price, set out in Section 3, less the cost that La Financiere would have paid for the shares if it had taken up the option.

6- For the purposes of the calculation of the Repurchase price of the option or the participating preferred shares issued in the name of La Financiere, it is understood that the total value of all the non-participating shares of the capital stock of the Company will correspond to the initial amount of the capital paid and written in the Company's audited financial statements.


7- If La Financiere takes up the option without demanding that the Company immediately Repurchase, La Financiere will be able to become a party to any shareholder agreement if the provisions of such agreement are satisfactory.

8- The Company and the shareholders that sign the document for this offer undertake, for themselves and for future shareholders, that any shareholder agreement or any unanimous shareholder agreement will be modified to the satisfaction of La Financiere.

9- Unless all the balance of the loan and all the other amounts due are repaid as per the terms hereof, the Company will be entitled, at all times: to offer to repurchase from La Financiere the option or the shares issued after the financial year of the option by La Financiere, and the latter will be compelled to accept the Repurchase offer for a per-share price to be paid in cash, which equals the higher of the following:

9.1- The aforementioned price, set out in Section 3.1.

or

9.2- The aforementioned price, set out in Section 3.2.

or

9.3- The price of said shares based on the value of the Company, calculated as follows: multiplying by five (5) the amount of net profit after taxes of the Company projected for the financial year beginning in the year following the date of the Repurchase.

9.4- In the event of a Repurchase offer of the option by the Company, the price set out as described above will be reduced by the cost La Financiere would have paid for the shares if it had taken up the option.

10- For the purposes hereof, the projected Company's net profit after taxes, as set out in Section 9.3 will be set based on standards of prospective financial data generally accepted by the Chartered Accountants of Canada. Should any disagreement arise between La Financiere and the Company concerning said projections, the dispute must be submitted to the decision of a single arbitrator, if they can agree on their choice. If they fail to reach an agreement, three arbiters will be appointed, two of them assigned, respectively, by La Financiere and the Company and the third selected by the two of them.

In order to limit the costs of any dispute or litigation between La Financiere and the Company the arbitration will be closed. Therefore, the jurisdiction of the arbitrator(s) will exclude the jurisdiction of courts, in accordance with section 2638 to 2643 of the Code civil du Quebec and the sections related to the Code de procedure civile du Quebec. Nevertheless, the arbitrators can simplify and reduce the procedures to be set.

The arbitrator's(s') decision will be final and without appeal, and will need no certification.

The arbitration-related fees will be assumed pari passu by La Financiere and the Company.

11- RIGHT OF PRE-EMPTION

11.1- If the Company decides to issue new participating preferred shares after La Financiere takes up the option, La Financiere will have the right to subscribe to the new issuance, at the issuance price, prorating the number of shares held by La Financiere with respect to the number of outstanding participating shares at the time of the acceptance of the loan by the Company.

11.2- Nevertheless, the provisions set out in this section do not apply to a new issuance of participating shares the Company performs in the framework of a share purchase program by the managers and the employees of the Company.

12- RIGHT OF FIRST REFUSAL


12.1- If La Financiere wishes to sell or otherwise use or dispose of the option or the shares issued after the taking up of the option, in favour of a third party, it will first, by written notice, offer to the Company to purchase all the option or shares. This notice will include the name of the third party in question, the object of its offer, the price or the offered consideration, the terms of payment and any other conditions relating to that offer. The Company will have a period of fifteen (15) days from the date of receipt of the notice to let La Financiere to indicate that it accepts the offer made by La Financiere, on the same terms, price and conditions offered by the third party in question.

12.2- If, within the said time, the Company fails to serve notice of the acceptance of the offer by La Financiere, following the notification procedure set out in Section 12.1, the latter will offer the shareholders of the Company who hold shares of the same class the possibility of purchasing the option or shares on the same terms and conditions, prorating the number of shares if the class held by each of them. The shareholders will have a period of ten (10) days from the date of receipt of the notice to serve notice of their acceptance of the offer by La Financiere, on the same terms, price and conditions as those offered by the third party in question.

12.3- If one or several offered shareholders do not avail themselves for the partial or total offer by La Financiere within the expected term set out in
Section 1:3.2, the proportion or balance of the latter's claim will increase for the shareholders who accept the offer by La Financiere, which will notify them in writing. The shareholders will have an additional term of five (5) days, from the date of receipt of the notice, to purchase the portion of the option or the non-purchased shares, prorating among them the number of shares they hold or according to any other agreed upon proportion.

12.4- If, upon expiration of the term of ten (10) days stipulated in Section 12.2, no offeree shareholder has availed him/herself of the offer by La Financiere or if, upon expiration of the term of five (5) days stipulated in
Section 12.3, all of the option or the shares, as the case may be, has been purchased by the shareholders of the Company, then La Financiere will be not be bound by any acceptance of its offer by one or several shareholders, as per sections 12.2 and 12.3, and La Financiere will then be free to accept the offer of the interested third party, as described in the notice.

12.5- If the disposition, provision or sale of the option or the shares of La Financiere in favour of the interested third party is not completed within three
(3) months following the offer of the third party or if the terms and conditions of said offer are modified, La Financiere will again follow the provisions set out in sections 12.1. 12.2. 12.3 and 12.4 if it wishes to modify the terms and conditions of said offer or if it wishes to dispose of the option or shares again.

13- FOLLOWING RIGHT

13.1- If an individual, herein referred to as the Buyer, wishes to purchase participating preferred shares of the Company representing at least twenty percent (20%) of its shares, less twenty percent (20%) of the shares of the class covered by the Option and, for that purpose, it makes an offer to one or several shareholders and if one of the shareholders who holds at least twenty percent (20%) of said shares is willing to accept the offer of the Buyer, this shareholder or those shareholders, hereinafter referred to as the Sellers, can partially or totally dispose of their shares only if the following conditions are met:

13.1.1- The offer of the Option Holder must be in good faith and in writing.

13.1.2- The Writers must notify La Financiere of this offer and hand him/her one copy thereof.

13.1.3- La Financiere will have fifteen (15) days from the date of receipt of the Buyer's offer to notify the Sellers of its intention to sell to the Buyer the option or the shares it holds, as the case may be, at the same price and conditions as those set out in the Buyer's offer.


13.2- If La Financiere notifies the Sellers of its intention to dispose of the option or the shares it holds, as the case may be, the Writers must make the Buyer purchase, in addition to the shares it wishes to sell, the option or shares of La Financiere, as the case may be.

13.3- Unless they comply fully with the provisions stipulated in sections 13.1 and 13.2, the Sellers cannot accept the Buyer's offer.

EXTRACT OF THE MINUTES
OF A MANAGER'S MEETING OF:

PRIME INVESTMENTS S.A. (herein referred to as the Company) held at its head offices on 30. 01. 2003.

It has been unanimously decided that the company, as the shareholder HENRY RIRKS & FILS INC. (hereinafter referred to as the Company), jointly participates with HENRY BIRKS & SONS HOLDINGS INC in a loan offer of four million five hundred thousand dollars ($4,500,000), which La Financiere du Quebec (herein referred to as La Financiere) presented to the Company, on November 27, 2002, to declare:

1) that itself and HENRY BIRKS & SONS HOLDINGS INC are the controlling shareholders of the Company since their JOINT AND SEVERAL right of vote grants them control of the Company as to the decisions to be made by the shareholders, that it is aware of the said loan offer and its option to buy shares, its terms, conditions and exercise modes, that it understands the scope and deems itself satisfied.

2) that it notified all the other shareholders of the Company about the said loan offer and its option to buy shares, its terms, conditions and exercise modes and that the latter have understood the scope and deem themselves satisfied.

3) that, on its own behalf and on behalf of all the other shareholders of the Company, it agrees to the said option, notwithstanding any contrary provision or agreement, and undertakes to sign or complete itself and to use its rights of vote and that it has control power over the Company to make the Company sign or complete any necessary document so that La Financiere or anyone to whom La Financiere may transfer the option can legally use the option.

4) that they act in full capacity, jointly and severally, according to the provisions of Section 1443 of the Code Civil du Quebec, that the other shareholders of the Company will fulfill any obligation as a result of the said loan offer and its share purchase option, and that no shareholder of the Company, that has or not signed the document for the said loan offer, will request the partial or total nullity thereof, with respect to the Company, to him/herself or to other shareholders, based on the fact that it violates the provisions of a unanimous shareholders agreement, under the Business Corporation Act or a shareholders agreement under the Joint Stock Company Act.

5) that it jointly and severally guarantees that it hold La Financiere harmless against any damage it may suffer as a result of any noncompliant elements of the aforementioned promise made by a third party, by any shareholder of the Company, including the cost incurred by La Financiere to use its rights under the terms hereof.

In addition, it has been decided that they be authorized and they are hereby authorized by the Company, to participate in said loan offer for the aforementioned purposes and sign any necessary or useful document to give rise to this resolution.

Carbon copy of a resolution passed by the managers of PRIME INVESTMENTS S.A. during a meeting lawfully held on

Signed on 30. 01. 2003.

Manacor (Luxembourg) S. A., Managing Director

La Financiere's representative

Initials of the Company's representative


Initials of the institution granting surety and the stakeholders

Secretary's name and signature.


OFFER OF LOAN GUARANTEE

1999- 12- 15
File : D052950

FROM: GARANTI - QUEBEC, (successor to the rights of the Societe de developpement industriel du Quebec, chap. 64 of the Lois du Quebec of 1971), a corporation legally incorporated pursuant to the Loi sur Investissement - Quebec et sur Guarantee - Quebec, chap. 17 of the Lois du Quebec, of 1998, whose head offices are located at 1200, route de l'Eglise, bureau 500, Sainte-Foy (Quebec), G1V 5A3, with an office at 393, rue Saint Jacques, bureau 500, Montreal (Quebec), H2Y 1N9, Q.

TO: INVESTISSEMENTS INIZIATIVA CORPORATION AND HENRY BIRKS & FILS INC., legally incorporated artificial persons with their main office at 1240, Carre Phillips, Montreal (Quebec), H3B 3H4, herein sometimes collectively referred to as the Company.

1. LOAN GUARANTEE

1.1 G.Q., offers a guarantee to the company, herein referred to as the Guarantee, in the form of a security deposit of thirty percent (30%) of the net loss on a loan herein referred to as the Loan, in the maximum amount of five million dollars ($5,000,000) granted by a financial institution, herein referred to as the Creditor, to the Company.

1.2 For the purposes of the Guarantee, the net loss refers to the amount of interest and capital of the Loan that has been authorized for disbursement by G.Q., due and not paid, on the date of recall of the Loan, plus the interest accumulated during a maximum period of three (3) months from the date of recall of the Loan, upon deduction of the proceeds and achievement of the securities granted in guarantee of the repayment of the Loan, based on the understanding, nevertheless, that the interest accumulated to date and since the date of the recall of the Loan at no time can exceed, in the calculation of the net loss, ten percent (10%) of the balance in capital of the Loan at the moment of its recall.

1.3 The loan will exclusively serve to finance the project below which, accompanied by its financing, is as follows:

Project

LEASEHOLD IMPROVEMENTS :
Store Bloor Street, Toronto                         $2,950,000
Store Rideau Centre, Ottawa                         $  800,000
Store Guilford, Surrey                              $  269,600
Store Scarborough, Ontario                          $  650,000
Store Pen Centre, Ste-Catherines, Ontario           $  300,000

Store Edmonton, Alberta                             $  250,000
Part of the store Regina, Saskatchewan              $ 335,4000
                                                    $5,555,000

Financing

Term loan (guaranteed by G.Q.)                      $5,000,000
Working capital                                     $  555,000
                                                    $5,555,000

2. DURATION OF THE GUARANTEE


The Guarantee is granted for a period of six (6) years from the date of the first disbursement of the Loan.

3. UNDERTAKING TO BE FULFILLED PRIOR TO THE EFFECTIVE GRANT OF THE GUARANTEE.

3.1- Before the effective grant of the Guarantee, the Company must meet the following conditions to the satisfaction of G.Q., namely:

3.1.1- The confirmation of the Creditor that the latter has made available for the Company a maximum line of credit of $50,000,000, according to generally accepted terms and conditions.

3.1.2- The provision to G.Q., of legal advice from external legal consultants of the Company on the corporate status of the latter, its capacity to enter into this offer and any other aspect G.Q., may request

3.1.3- The provision to G.Q. of any loan-related documentation (including, among others, the Loan Agreement, the chattel mortgage and real estate agreements) whose terms and conditions must be to the satisfaction of G.Q.

3.2- Prior to the implementation of the Guarantee, a security deposit agreement will be reached by the Creditor and G.Q., whose terms must be satisfactory to the latter.

4. FEES

4.1- COMMITMENT FEE

4.1.1 This offering generates the payment of management-related fees, hereinafter referred to as the Commitment Fee, of zero point five percent (0.5%) of the amount of the Loan, that is, twenty-five thousand dollars ($25,000) to which the Federal Goods and Services Tax and the Sales Tax of Quebec, hereinafter referred to respectively as GST and STQ, apply.

4.1.2- G.Q. acknowledges having received the amount of $21,878.13 in partial payment of the Commitment Fee (including the GST and STQ), which amount encompasses a credit of $7,5000 for a previous terminated business. This Commitment Fee, whose balance is $6,878.13, must be paid to G.Q. upon acceptance hereof, and is not partially or fully refundable, under any circumstances.

4.1.3- The mere receipt of the Commitment Fee creates no right in favour of the Company and in no manner binds G.Q. to put the Guarantee into effect, these rights and obligations not being created until the conditions and terms set out in this offer are met.

4.1.4- As information, G.Q., has the GST registration number 142625136 RT for the federal government and the STQ: registration number 1021665521 TQ 0001 for the government of Quebec.

4.2. GUARANTEE FEES

4.2.1- Upon each disbursement of the Loan, guarantee fees of 1% annually, calculated on the amount of the disbursement, will be payable to G.Q., upon receipt by the Company of an invoice to that effect. The fees so required will be proportionally adjusted with respect to the number of days between the date of disbursement of the Loan and March 31 of the following year, using 365 days as a reference.

4.2.2- In addition, in consideration of the Guarantee, the Company undertakes to pay to G.Q. on an annual basis, on the last working day of April of each year, a guarantee fee of one percent (1%) annually, calculated on the balance of the Loan on March 31, preceding each payment.

4.2.3- Said guarantee fees will be always payable in advance for the unexpired period of guarantee, and will not be fully or partially refundable, under any circumstances.


4.2.4- Notwithstanding the above, G.Q. may at its own discretion reduce the percentage of the claimed guarantee fees to the Company if the percentage of the net loss it guarantees decreases.

4.3- The Commitment Fee and the guarantee fees due by the Company to G.Q., under the terms hereof, are payable without notice or formal notice within the aforementioned term, in the offices of G.Q. or in any other location G.Q., in writing, to the Company. G.Q. will be allowed to claim from the Company, on any amount due, as of the deadline, interest calculated on a monthly basis that is equal to the weekly, variable rate used by G.Q.

5. ELECTRONIC DEBITS

5.1- The Company hereby authorizes G.Q. to perform manual or electronic debit transactions on its bank account to make any payment the Company must make to G.Q. concerning the guarantee fees due under the terms hereof, as well as any amount G.Q. paid to the Lender, as per the Guarantee. To this effect, the Company hereby authorizes the bank or financial institution with which it does business to honour the debits carried out by G.Q.

5.2- G.Q. will send, in advance, to the Company a debit note including all the information related to the payments to be made by the Company.

5.3- The Company undertakes to renew the aforementioned authorization if it changes its bank or financial institution, as long as the Guarantee remains in effect or the Company is indebted to G.Q., with respect to any payment made by G.Q., by virtue of the Guarantee, as well as to notify G.Q. on said change by sending it a specimen cheque of its new bank or financial institution, bearing the legend "VOID", and including all the necessary information.

5.4- The Company accepts that the payment of the guarantee fees due by virtue hereof be made using cheques, if G.Q. deems this payment mode more convenient, as required.

6. REPAYMENT

The Company undertakes to repay G.Q., on request, any amount the latter is required to pay to the Lender by virtue of the Guarantee, in capital and interest, and to hold it harmless from any other loss, damage or expense that might arise from the commitment of G.Q. vis-a-vis the Lender, under the terms of the Guarantee.

7. SURETIES

7.1- During any period of the Guarantee, the Company undertakes to grant the Creditor, in guarantee of the repayment of the Loan, in addition to the securities set out in the Loan Contract to be signed by them, which are described below:

7.1.1- A chattel mortgage on all current and future movable, tangible and intangible property, of Henry Birks & Fils Inc., in the principal amount of five million dollars ($5,000.00) that takes precedence pursuant to existing mortgage law in favour of the lender, for the following long-term credits:

          NAME                          SURETY RANK                      AMOUNT DUE ON 27/11/99
          ----                          -----------                      ----------------------
Mortgages C.D.P.Q. Inc.                      1st                   $5,632,917 (building 1240, Phillips
                                                                   Square, Montreal)

Mortgages C.D.P.Q. Inc.                      2nd                   $1,000,000$ (building 1240, Phillips
                                                                   Square, Montreal)

Banque de Montreal                           1st                   $204,516 (Store Whistler Village
                                                                   Centre, Whistler, British Colombia)

Societe de Credit commercial GMAC-           1st                   $32,500 (building 87, King St- John
Canada                                                             Street, New Brunswick)


7.1.2- A chattel mortgage on all current and future movable, tangible and intangible property, of Henry Birks & Fils Inc., in the principal amount of five million dollars ($5,000.00) that takes precedence pursuant to existing mortgage law in favour of the lender, for the following short-term credits:

                  NAME                              SURETY RANK             AMOUNT DUE ON 27/11/99
                  ----                              -----------             ----------------------
Societe de Credit commercial GMAC- Canada      1st (accounts receivable         $39,822,922
                                               and inventories)

Societe de Credit commercial GMAC- Canada      1st (moules)                     $   312,500

Limark Anstalt                                 2nd (inventories)                $12,817,193

The Company notifies that there are securities of mortgage in favour of (illegible) and that said guarantees are in the process of being deleted.

7.1.3- Addition of the Creditor, according to the interests, as the beneficiary of the indemnity from the insurance coverage, on the security deposit assets.

7.2- Each priority Creditor mentioned in paragraphs 7.1.1 and 7.1.2 will commit itself towards the creditor to the effect that the initial assets in view of their respective loan are the only assets that may guarantee this Loan and that said assets will not serve to guarantee any other loan.

7.3- It is understood that the securities of the Creditor must be recorded according to the effective laws in the jurisdictions where Henry Birks & Fils Inc. has an office and in other jurisdictions where its assets can be found.

8. OBLIGATIONS OF THE COMPANY

8.1- Upon acceptance hereof, for any period of the Guarantee, and until full payment of any sum that might be due to G.Q. by the Company by virtue hereof or by virtue of the security deposit agreement, the Company undertakes to:

8.1.1- Provide its audited, annual financial statements within 90 days on the end of any financial year; providing also, on request, its bi-annual financial statements, the financial statements of its affiliates and, as applicable, its consolidated financial statements or any other financial statement required by G.Q. within the term provided for by the latter.

8.1.2- Provide annual fiscal forecast with the working hypothesis at the beginning of each financial year.

8.1.3- Provide G.Q., on an annual basis, as soon as it is made available, one copy of the terms and conditions of renewal of its line of credit.

8.1.4- Provide G.Q., on the latter's written request and within the terms provided for said request, any information and document it may deem useful and pertinent to the application of the Guarantee and the Regulation on the Programme d'aide au financement des entreprises.

8.1.5- Not to modify its capital stock, which is authorized and issued on the date hereof without the prior written consent of G.Q., unless otherwise stated herein. (illegible, handwritten text)

8.1.6- Not to wind up or dissolve without the prior written consent of G.Q.


8.1.7- Not to grant loans or advances to its shareholders, managers or officers, except for the employee shareholders, but only to allow the purchase of capital stock of Henry Birks & Fils Inc., provided that the total amount of the loan or the advances is $500,000 for the period of the Guarantee.

8.1.8- Trade on a business basis by remaining at "arm's length" with respect to its commercial relationships with all individuals.

8.1.9- Obtain the prior written consent of G.Q., before declaring or paying any dividend to one or several classes of shareholders.

Notwithstanding the above, if the Company makes a net profit at the end of the financial year, it may pay a dividend, but the dividend amount will not exceed one-third of the net profit, and the financial ratios of the working capital and the accumulated debt on the equity level mentioned herein, after the installment of the dividend, must be respected; the Company may pay an amount of dividend higher than the one set out herein, under the reservation that it will make a repayment on the loan of an amount equivalent to the surplus of the dividend, and that said ratios, after the installment of the dividend and the repayment on the loan, be respected. Finally, if, during a financial year or if a net profit is made, the Company does not avail itself to pay dividends, the amount that could have been paid in dividends may be accumulated and paid during subsequent financial years.

8.1.10- Not to give loans or advances to affiliate or partner companies, to make investments, give securities or make transactions, unless during the normal course of its operations.

8.1.1.1- Act in such a way as to prevent any change that is not previously authorized by G.Q., in the control of the Company or the ultimate control thereof.

Control refers to the possession of shares with a sufficient number of voting rights to allow the election of most managers of the Company. Ultimate control refers to the possession of said shares by one or more physical individuals that control the Company using several shareholder artificial persons, one or the other or the Company. If the shareholder who exercises the ultimate control of the Company dies, the transfer of the shares of the dead shareholder to his/her heirs cannot be deemed to constitute a change in the ultimate control of the Company provided that said control remains in the hands of the legal heirs of the dead shareholder.

8.1.12- Not to sell its assets, unless otherwise previously authorized by G.Q., as applicable, and except in the routine course of the Company's business.

8.1.13- Upon notification to the Company, to allow the representatives of G.Q., or any external auditor assigned by G.Q., to visit the offices of the Company during the normal business hours to check, at G.Q's expense, the Company's registries, physical facilities and stocks, in a way they will deem convenient, and to obtain copies of any document.

8.1.14- Allowing G.Q. or the Minister of Industry and Commerce to publicly release, if deemed appropriate, the outlines of the financial support granted to the Company, including, among other things, but without being limited, the name of the Company, type of business, location, nature and amount of the financial transaction set out herein, as well the number of employees in the service of the Company.

8.1.15- Notify G.Q., 15 days in advance if the Company wishes to officially announce its project or to officially inaugurate it, so as to allow G.Q. or the Minister of Industry and Commerce to participate.

8.1.16- Discharge all expenses related to the preparation, execution and registration, as applicable, of the documents necessary to give rise to this offer or to amend it.


8.1.17- Maintain a minimum working capital ratio of 1.1/ 1.0 at the end of each financial year; G.Q., recognizes the seasonal nature of the Company and accepts that said ratio cannot be reached from time to time, during a given financial year.

8.1.18- Maintain an accumulated debt ratio on the maximal equity level of 1.85/1.0, of the equity level, including, in addition, the advances of shareholders and the posted grants.

8.1.19- Not to repurchase capital stock from Henry Birks et Fils Holding Inc. (this company holds 98.5% of the capital stock of Henry Birks et Fils Inc., the balance being held by the administration board and the employees (capital shares and share purchase options).

8.1.20- Not to move its production activities out of Quebec or drastically reduce the number of current jobs in Quebec.

8.1.21- Should the Company become a government corporation upon a first public call for savings, the financial ratios of the working capital and the accumulated debt / equity required in paragraphs 8.1.17 and 8.1.18, upon payment of a dividend, must be respected at all times.

9. EVENT OF DEFAULT

9.1- Notwithstanding any contrary provision that may be contained in this offer, and even if the conditions are met, G.Q. reserves the right to terminate any portion of the Guarantee that has not been used or to postpone its implementation, at its own discretion, and the Company commits itself to repaying, on request, the loan with interest, expenses and accessory, in the following cases, which constitute an event of default:

9.1.1- If the Company, without the G.Q's prior written authorization, moves out of Quebec a substantial portion of its assets that are located in Quebec, except during the routine course of the Company's business.

9.1.2- If the Company deeds its property, is liable for sequestration pursuant to the Loi sur la faillite et l'insolvabilite (L.R.C. (1985), ch. B-3), makes a proposal to its creditors or falls into bankruptcy pursuant to the said act, or if it is liable to an order for winding-up under the Loi sur la liquidation des compagnies (L.R.Q., c. L-4) or any other act to the same effect, or if it is insolvent or about to become insolvent or if it does not maintain its legal availability or if its financial situation, according to La Financiere, deteriorates so as to compromise its own survival.

9.1.3- If the Company avails itself of the provisions of the act to facilitate the transactions and arrangements among the companies and their creditors (L.R.C. (1985), ch. c-36).

9.1.4- If the Company suspends or threatens to suspend the normal operation of a significant portion of its business.

9.1.5- If, according to G.Q., and without its consent, significant changes arise in the nature of the operations of the Company or in its financial and economic risk level;

9.1.6- If, at any time, the Company enters litigation or proceedings before a court of justice or a judicial body, a commission or government agency without notifying G.Q., each said litigation will have an impact on the operations of the Company.

9.1.7- In case of fraud, misrepresentation or falsification of the documents submitted to G.Q., or to the Creditor by the Company or its representatives.

9.1.8- If the Company fails to repay to G.Q. any amount that may become due under the terms hereof.

9.1.9- If the Company does not allocate the proceeds of the Loan to the project submitted in the financing request.


9.1.10- If the Company fails to satisfy any of the clauses and conditions hereof, of the Loan Contract to be signed by the creditor and the Company, of any other document accessory to the loan and of any amendment thereto, as applicable, and generally, of any loan-related agreement.

10. INALIENABILITY

10.1- The Company will not be able to transfer the rights it is granted by virtue of the terms hereof.

11. DECLARATION

11.1- Upon acceptance of this offer, the Company declares that all the information it provided to G.Q. during the period of negotiations that led to this offer are accurate and true.

12. INTERPRETATION

12.1- This document is subject to the application of the terms and conditions stipulated in the Loi sur L'Investissement- Quebec et sur garantie- Quebec and its regulations.

12.2- Only the French version of this offer will be deemed official, in any event, and the latter will prevail over any translation that might be provided with the original.

GUARANTEE- QUEBEC

By: Louis Desrosiers, Director, Portfolio By: Jean- Charles Vincent, Regional Director Date: 99/ 12/ 15


ACCEPTANCE BY THE COMPANY

Upon acknowledging the terms and conditions described herein, we severally accept this loan guarantee and we include a cheque for $6,878.13$ in payment of the balance of the Commitment Fee of a total amount of $25,000.00, plus GST of $418.58 and STQ of $479.87.

We also attach a cheque with the legend "VOID" bearing all the information necessary to allow G.Q., as applicable, to receive the repayment of any applicable amount under the Guarantee, performing electronic debit transactions.

INVESTISSEMENTS INIZIATIVA CORPORATION

By: Marco Pasteris, Chief Operating Officer Date: December 17, 1977

Henry Birks Fils Inc.
By: Marco Pasteris, V.P. Finances
Date: December 17, 1977

Initials of G.Q's representative
Initials of the Company's representative


LOAN OFFER

2002- 11- 27
File: D104555

FROM: GUARANTEE QUEBEC, a company legally incorporated by virtue of the Loi sur Investissement-Quebec et sur Guarantee- Quebec (L.R.Q., c.1-16.1), whose head office is located at 1200, route de l'Eglise, bureau 500, Sainte-Foy (Quebec), G1V 5A3, with a place of business at 393, rue Saint- Jacques, bureau 500, Montreal (Quebec), H2Y 1N9, hereinafter referred to as G.Q.

TO: HENRY BIRKS & FILS INC., SOCIETE DE PORTEFEUILLE INC. and HENRY BIRKS & FILS INC. legally incorporated artificial persons whose head offices are located at 1240, carre Phillips, Montreal (Quebec) H3B 3H4, hereinafter collectively referred to as the Company.

1. LOAN GUARANTEE

1.1- G.Q. offers the Company a guarantee, hereinafter referred to as to the Guarantee, in the form of a security deposit of sixty five percent (65%) of the net loss on a loan, hereinafter referred to as the Loan, in the maximum amount de $3,000,000 granted by Societe de credit commercial GMAC- Canada, by virtue of a Loan contract signed by the Lender and the Company on October 15, 1996, which was later amended by letters dated July 23, 1998, June 8, 1999, September 23, 1999, May 2, 2000 and January 30, 2001, hereinafter collectively referred to as the Loan Contract.

1.2- For the purposes of the Guarantee, net loss refers to the amount of interest and capital of the loan that requires disbursement authorization by G.Q., which are due and not paid on the date of recall of the Loan, plus the interest accumulated during a maximum period of three (3) months from the date of recall of the Loan, after deduction of the net proceeds from the sale of the securities granted in guarantee of the repayment of the Loan, all of this based, nevertheless, on the understanding that the interest accumulated to date and from the date of the recall of the loan at no time can exceed, in calculating the net loss, 10% of the balance in capital of the Loan at the moment of its recall.

1.3- The Loan will exclusively serve to finance the refurbishing and opening of new stores, whose financing can be broken down as follows:

Project

new location store of Victoria, Government Street, (British Colombia)                          $     622,100
Refurbishing store Southgate (Alberta)                                                         $     473,500
Refurbishing store Chinook (Alberta)                                                           $     532,600
Refurbishing store Hillside, (Refurbishing store)                                              $     254,300
New store "Canada  1" out of Quebec                                                            $     495,000
New store "Canada  2" out of Quebec                                                            $     495,000
Refurbishing  a new location of a store out of Quebec, (London, Halifax or other)              $     485,000

                                                                                               $3,330,500,00


Financing

Term loan (guaranteed at 65%)                                    $3,000,000.00
Working capital                                                  $  330,500.00
Total                                                            $3,330,500.00

Date of the beginning of the project: 2000- 06- 01 Date of end of the project: 2001- 11- 30

2. DURATION OF THE GUARANTEE

The Guarantee is granted for a period of 5 years as of the date of the first disbursement of the Loan.

3. REQUIREMENTS TO BE MET PRIOR TO THE IMPLEMENTATION OF THE GUARANTEE

3.1- Prior to the implementation of the Guarantee, the Company must meet the following conditions to the satisfaction of G.Q., namely:

3.1.1- The minimum securities stipulated in paragraph 7.1 hereof must be lawfully granted by the Company, include a written confirmation to this effect, and be acknowledged by GMAC (Societe de Credit Commercial GMAC- Canada)

3.1.2- The Company undertakes to meet the requirements included in the Lender's letter of offer accepted by the Company on January 30, 2001.

3.1.3- Commitment to maintain the current level of employment for the period of the Guarantee, namely over 300 jobs in Quebec.

4. FEES

4.1- COMMITMENT FEE

4.1.1- This offer is subject to the payment of management-related fees, herein referred to as a Commitment Fee, of 1% of the amount of the loan, namely $30,000. 4.1.2- This Commitment Fee, whose balance must be paid to G.Q. upon acceptance hereof, is not partially or fully refundable in any circumstances.

4.1.3- The mere receipt of the Commitment Fee gives rise to no right in favour of the Company, and in no manner binds G.Q., to implement the Guarantee, those rights and obligations only being created if the aforementioned terms and conditions hereof are met.

4.2- GUARANTEE FEES

4.2.1- Upon each disbursement of the Loan, guarantee fees of two percent (2%) annually, calculated on the amount of the disbursement, will be payable to G.Q., upon receipt, by the Company, of an invoice. The fees so due will be proportionally adjusted to the number of remaining days between the date of the disbursement of the loan and March 31 of the following year, using 365 days as a reference.


4.2.2- In addition, in consideration of the Guarantee, the Company undertakes to pay annually to G.Q., on the last working day of April of each year, guarantee fees of 2% annually, calculated on the balance of the loan on March 31 preceding each payment.

4.2.3- Said guarantee fees will always be payable in advance for the period of the unexpired guarantee, and it will be not fully or partially refundable under any circumstances.

4.2.4- Notwithstanding the above, at its own discretion, G.Q. may reduce the percentage of the guarantee fees claimed of the Company if the percentage of the net loss it guarantees decreases.

4.3- The Commitment Fee and the guarantee fees due by the Company to G.Q. under the terms hereof are payable without notice or formal notice within the aforementioned term, in the offices of G.Q. or at any other location of which G.Q. may notify the Company in writing. G.Q. will be allowed to collect from the Company interest calculated on a monthly basis equal to the weekly, variable rate used by G.Q., on any amount due, as of the deadline.

5. ELECTRONIC CHARGES

5.1- The Company hereby authorizes G.Q. to perform manual or electronic debit transactions on its bank account to make any payment the Company must make to G.Q., concerning the guarantee fees due under the terms hereof, as well as any amount G.Q. paid to the Lender, pursuant to the Guarantee. To this effect, the Company hereby authorizes the bank or financial institution with which it does business to honour the debits carried out by G.Q.

5.2- G.Q. will send to the Company in advance a debit note including all the information related to the payments to be made by the Company.

5.3- The Company undertakes to renew the aforementioned authorization if it changes its bank or financial institution, as long as the Guarantee is in effect or during the time the Company remains indebted to G.Q., with respect to any payment made by G.Q., by virtue of the Guarantee, and to notify G.Q., of the said change by sending to it a specimen cheque of its new bank or financial institution, bearing the legend "VOID", and including al the necessary information.

5.4- The Company accepts that the payment of the guarantee fees due by virtue hereof be made using cheque, if G.Q. deems this payment mode more convenient, as required.

6. REPAYMENT

6.1- The Company undertakes to repay G.Q., on request, any amount the latter is required to pay to the Lender by virtue of the Guarantee, in capital and interest, and to hold it harmless from any other loss, damage or expense that might arise from the commitment of G.Q., vis-a-vis the Lender, under the terms of the Guarantee.

7. SURETIES

7.1- For the period of the Guarantee, the Company undertakes to provide the Lender, as a guarantee of the repayment of the Loan, the securities set out in the Loan contract, which will grant the Lender the following mortgage rights, derived from the Loan, as follows:

- a chattel mortgage on all current and future movable, tangible and intangible property, of Henry Birks & Fils Inc., in the amount of $3,000,000 that takes precedence pursuant to existing mortgage law in favour of the lender, for the following credits granted by virtue of the Loan Contract:

- operating credit GMAC (maximum $50 M)

- GMAC term loan of $750,000 (maximum balance of $262,500)

- GMAC term loan of $400,000 (maximum balance of $387,000)

- GMAC term loan of $3,000,000


- GMAC term loan of $5,000,000, G.Q., file # D052950.

8. OBLIGATIONS OF THE COMPANY

8.1- As of the date of acceptance hereof, for any period of the Guarantee and until full payment of any amount that might be due to G.Q., by the Company by virtue hereof or by virtue of the security deposit agreement, the Company undertakes:

8.1.1- to provide its audited annual financial statements, its audited consolidated financial statements (the Company must prepare this documentation according to accounting practices generally accepted by Chartered Accountants of Canada) within 90 days of the end of each financial year; to provide also, on request, its bi-annual financial statements, the financial statements of its affiliates and, as applicable its consolidated financial statements or any other financial statement required by G.Q., within the term required by the latter;

8.1.2- to provide the annual fiscal forecast, including working hypothesis at the beginning of every financial year;

8.1.3- to provide G.Q., on a annual basis, a copy of the renewal of its line of credit;

8.1.4- to provide G.Q., at the latter's written request and within the stipulated terms, any information and document it may deem useful and pertinent to the application of the Guarantee and the Programme d'aide au financement des entreprises;

8.1.5- Not to modify its capital - authorized shares issued at the date of this document without the prior written consent of G.Q. (illegible handwritten text);

8.1.6- Not to wind up or dissolve without the prior written consent of G.Q.

8.1.7- Not to grant loans or advances to its shareholders, managers or officers, except during the routine course of the Company's business or to act as surety for them;

8.1.8- To trade on a businesslike basis by remaining at "arm's length" with respect to its commercial relationships with all individuals;

8.1.9- To obtain the prior written consent of G.Q. before declaring or paying any dividend to one or several classes of shareholders, except in the event set out in 8.1.19;

8.1.10- Not to grant loans, advances or any other form of financial support to affiliate or partner companies, make investments, grant them securities, or carry out with them transactions that are not related to the routine course of its business;

8.1.11- To act in such a way as to prevent any change not previously authorized by G.Q. in the control of the Company or the ultimate control thereof; control refers to the possession of shares with a sufficient number of voting rights to allow the election of most managers of the Company. Ultimate control refers to the possession of said shares by one or more persons that control the Company using several shareholder artificial persons, one or the other or the Company. If the shareholder who exercises the ultimate control of the Company dies, the transfer of the shares of the dead shareholder to his/her heirs cannot be deemed to constitute a change in the ultimate control of the Company provides that said control remains in the hands of the legal heirs of the dead shareholder;

8.1.12- Not to sell its assets beyond ten percent (10%) (according to the last audited financial statements) except if previously authorized by G.Q., as applicable;


8.1.13- Upon notice to the Company, to allow the representatives of G.Q., or any external auditor assigned by G.Q., to visit the offices of the Company during normal business hours to check, at G.Q's expense, the Company's registries, physical facilities and stocks, in a way they will deem appropriate, and to obtain copies of any document;

8.1.14- To allow G.Q. or the Minister of Industry and Commerce to publicly release, if it is deemed appropriate, the outlines of the financial support granted to the Company, including, among other things, but without being limited, the name of the Company, type of business, location, nature and amount of the financial transaction set out herein, as well as the number of employees in the service of the Company;

8.1.15- To notify G.Q. 15 days in advance if the Company wishes to officially announce its project or to officially inaugurate, so as to allow G.Q. or its representative to participate.

8.1.16- To discharge all expenses related to the preparation, execution and registration, as applicable, and any necessary documents to make this offer take effect or to amend it.

8.1.17- To maintain a minimum working capital ratio of 1.15, and a long-term debt ratio on the equity level of up to 1.5, the equity level including in addition the advances for shareholders and the posted grants; G.Q., acknowledges the seasonal nature of the Company and accepts that this ratio is not met from time to time, during a given financial year.

8.1.18- To maintain the same aforementioned ratios with respect to the guarantee that was previously granted by G.Q. to the Company under # D052950 in its files.

8.1.19- Not to pay dividends, except in the following cases:

- If the Company makes a net profit after taxes at the end of the financial year; nevertheless, the dividend amount will not exceed one-third of the generated net profit, and the financial ratios of the working capital and the accumulated debt/ equity and of minimum equity in the pro-forma of payment of dividends must be respected. Should the Company make a net profit and must pay a dividend higher than the aforementioned calculations, it undertakes to repay the loan in an amount equivalent to said dividend, provided that said ratio be respected. Finally, if during of a financial year the Company does not use its privilege to pay dividends, this amount will serve as a reserve to increase the redistribution of dividends during subsequent years;

- If the Company is subject to a Public Purchasing Offer (PPO); in that case, the financial ratios of the working capital and the pro-forma accumulated debt/ equity to pay the dividend must be respected.

8.1.20- Not to repurchase capital shares from Henry Birks et Fils Holding Inc. (this company holds 98% of the capital shares of Henry Birks et Fils Inc., the balance being held by the administration board and the employees (capital stock and share purchasing option).

8.1.21- Not to make loans or advances to its shareholders, managers or officers, except to the shareholder employees of the Company to purchase capital stock of the Company and for an amount that does not exceed five hundred thousand dollars (CAN $500,000) per financial year;

8.1.22- To maintain the number of permanent jobs in Quebec at a minimum, current level of 300.

9. EVENT OF DEFAULT

9.1- Notwithstanding any contrary provision that may be contained in this offer, and even if the conditions are met, G.Q. reserves the right to terminate any portion of the Guarantee that has not been used or to postpone its implementation, at its own discretion, and the Company undertakes to repay, on request, the loan with interest, expenses and accessory, in the following cases, which constitute an event of default:


9.1.1- If the Company, without G.Q.'s previous, written authorization, moves out of Quebec a substantial portion of its assets that are located in Quebec, except during the routine course of the Company's business.

9.1.2- If the Company deeds its property, is liable to sequestration pursuant to the Loi sur la faillite et l'insolvabilite (L.R.C. (1985), ch. B-3), makes a proposal to its creditors or falls into bankruptcy by virtue of said act, or if it is liable to an order for winding-up pursuant to the Loi sur la liquidation des compagnies (L.R.Q., c. L-4) or any other act to the same effect, or if it is insolvent or about to become insolvent or if it does not maintain its legal availability or if its financial situation, according to La Financiere, deteriorates so as to compromise its own survival.

9.1.3- If the Company avails itself of the provisions of the act to facilitate the transactions and arrangements among the companies and their creditors (L.R.C. (1985), ch. c-36).

9.1.4- If the Company suspends or threatens to suspend the normal operation of a significant portion of its business.

9.1.5- If, according to La Financiere and without its consent, a significant change arises in the project or its financing, in the nature of the operations of the Company or, in general, the level of risk.

9.1.6- If, at any time, the Company enters litigation or proceedings before a court of justice or a judicial body, a commission or a government agency without notifying La Financiere, and that said litigation has an impact upon the Company's operations.

9.1.7- In case of error or omission in a declaration, concealment, misrepresentation, fraud or falsification of documents by the Company or its representatives;

9.1.8- If the Company fails to repay G.Q., any amount that may become due under the terms hereof.

9.1.9- If the Company does not allocate the proceeds of the Loan to the project submitted in the financing request.

9.1.10- If the Company fails to satisfy any of clauses and conditions hereof of the Loan Contract to be signed by the creditor and the Company, of any other document accessory to the loan and of any amendment thereto, as applicable, and generally, of any loan-related agreement.

10. INALIENABILITY

10.1- The Company may not surrender or transfer the rights it is granted under the terms of this offer.

11. DECLARATION

11.1- Upon acceptance of this offer, the Company declares that all the information it provided to G.Q. during the period of negotiations that led to this offer are accurate and true.

12. INTERPRETATION

12.1- This document is subject to the application of the terms and conditions set out in the Loi sur L'Investissement- Quebec et sur garantie - Quebec and its regulations.

12.2- Only the French version of this offer will be deemed official, in any event, and the latter will prevail over any translation that might be provided with the original.


GUARANTEE- QUEBEC

By: Biagio Carangelo, Director, Portfolio Date: 2001/ 04/ 09
By: Jean- Charles Vincent, Regional Director Date: 2001/ 04/ 09

ACCEPTANCE OF THE COMPANY

Upon learning the terms and conditions hereof, we severally accept this loan guarantee offer, and we therefore attach a cheque for thirty thousand dollars ($30,000) in payment of the Commitment Fee that totals $30,000.

This cheque bears all the information required to allow G.Q., as applicable, to repay any amount due by virtue of the Guarantee, by means of electronic withdrawals.

HENRY BIRKS & FILS, SOCIETE DE PORTEFEUILLE INC.

By:
Date: April 12, 2001

HENRY BIRKS FILS INC.

By:
Date: April 12, 2001

Initials of G.Q.'s representative
Initials of the Company's representative


Exhibit 10.14

EXPENSE REIMBURSEMENT AGREEMENT

MEMORANDUM OF AGREEMENT made at Montreal, Quebec, Canada on April 1st, 2005

BY AND BETWEEN:       HENRY BIRKS & SONS INC., a company incorporated under the
                      laws of Canada and having its head office at 1240 Phillips
                      Square, Montreal, (Quebec)
                      (hereinafter referred to as "Birks")


AND:                  INIZIATIVA S.A., a body incorporated under the Laws of
                      Luxembourg and having its head office at 23 rue Monterey,
                      Luxembourg
                      (hereinafter referred to as "Iniziativa"),

THIS AGREEMENT WITNESSETH THAT, in consideration of the mutual covenants herein contained, it is agreed by and between the Parties as follows:

ARTICLE ONE
INTERPRETATION

1.1. DEFINITIONS. For the purposes hereof, the following words and phrases shall have the following meanings, respectively, unless otherwise specified by the context:

(a) "Advisory, Management and Corporate Services" shall have the meaning ascribed thereto at Section 2.1 and shall be hereinafter referred to as AMCS;

(b) "Agreement" shall mean this Expense Reimbursement Agreement and all instruments supplemental hereto or any amendment or confirmation hereof; "herein", "hereof", "hereto" and "hereunder" and similar expressions mean and refer to this Agreement and not to any particular Article, Section, Subsection or other subdivision;

(c) "Event of Default" shall have the meaning ascribed thereto at
Section 5.2;

(d) "Event of Force Majeure" shall have the meaning ascribed thereto at Section 4.1;

(e) "Parties" shall mean Birks and Iniziativa and "Party" shall mean any one of them;

1.2 GENDER. Any reference in this Agreement to any gender shall include all genders and words used herein importing the singular number only shall include the plural and vice versa.


1.3    HEADINGS. The division of this Agreement into Articles, Sections,
       Subsections and other subdivisions and the insertion of headings are for
       convenience or reference only and shall not affect or be utilized in the
       construction or interpretation hereof.

1.4    SEVERABILITY. Any Article, Section, Subsection or other subdivision of
       this Agreement or any other provision of this Agreement which is, or
       becomes, illegal, invalid or unenforceable shall be severed here from and
       shall be ineffective to the extent of such illegality, invalidity or
       unenforceability and shall not affect or impair the remaining provisions
       hereof, which provisions shall be severed from any illegal, invalid or
       unenforceable Article, Section, Subsection or other subdivision of this
       Agreement or any other provisions of this Agreement.

1.5    ENTIRE AGREEMENT. This Agreement, together with any documents to be
       delivered pursuant hereto or thereto, constitute the entire agreement
       between the Parties pertaining to the subject matter hereof and supersede
       all prior agreements, understandings, negotiations and discussions,
       whether oral or written, of the Parties.

1.6    WAIVER. No waiver of any of the provisions of this Agreement shall be
       deemed to constitute a waiver of any other provisions (whether similar or
       not) nor shall such waiver constitute a continuing waiver unless
       otherwise expressly provided in writing and duly executed by the Party to
       be bound thereby.

1.7    GOVERNING LAW. This Agreement shall be governed, interpreted and
       construed in accordance with the Laws of the province of Quebec and Laws
       of Canada applicable therein and shall be treated in all respects as a
       Quebec contract.

1.8    LANGUAGE. The parties have required that this Agreement and all documents
       or notices relating thereto be in the English language; les parties ont
       exige que cette convention et autre document ou avis y afferent soient en
       langue anglaise.

1.9    ACCOUNTING PRINCIPLES. Accounting terms not otherwise defined have the
       meanings ascribed thereto under Generally Accepted Accounting Principles
       (GAAP). Wherever in this Agreement reference is made to GAAP, such
       reference shall be deemed to be Generally Accepted Accounting Principles,
       from time to time approved by the Canadian Institute of Chartered
       Accountants applicable as at the date on which such calculation has been
       made, is made or required to be made in accordance with GAAP.

1.10   CURRENCY: Unless otherwise indicated, all dollar amounts in this
       Agreement are expressed in Canadian funds.

1.11   INDEPENDENT CONTRACTOR. Nothing contained in this Agreement shall be
       construed as creating any relationship between the Parties other than
       that of independent contractors. Iniziativa shall not represent to third
       parties being authorized or entitled to execute or agree on behalf of
       Birks' or bind Birks to any agreement or document of any kind whatsoever.


ARTICLE TWO
SERVICES

2.1 ADVISORY, MANAGEMENT AND CORPORATE SERVICES. On Birks's request, Iniziativa agrees to provide to Birks the following services (collectively known as the "AMCS"):

(a) provide Birks with general assistance concerning strategic issues and opportunities and make recommendations as to the development, planning and formulation of business strategies;

(b) assist Birks on financial matters especially financial projections and financing structures and models, reporting systems and control;

(c) assist in the coordination of the relations and/or negotiations with external bodies and other companies including without limitation, banks and financial institutions;

(d) assist Birks in the preparation of various reports and in any necessary coordination relating thereto;

(e) perform professional visits to or on behalf of Birks as Birks may so request;

(f) perform a variety of services, as requested, including but not limited to support to production, marketing, merchandising, production etc.

2.2 REPRESENTATIONS AND WARRANTIES. Iniziativa hereby represents and warrants to Birks as follows and acknowledges that Birks is relying upon such representations and warranties in connection with this agreement:

(a) the personnel of Iniziativa will have the required skills and capacity to provide AMCS in accordance with this Agreement; and

(b) Iniziativa knows of no facts or circumstances, which would prevent it from providing personnel to Birks hereunder.

(c) Iniziativa represents that the amounts to be invoiced to Birks shall be reasonable in all of circumstances, having regard to the nature of the services to be rendered, the qualifications of the person providing such services and generally prevailing market conditions.

2.3 STANDARD OF PERFORMANCE. The personnel of Iniziativa will perform AMCS in a professional and prudent manner, using sound and proven principles and procedures, and in accordance with the best of care in the industry.

2.4 NOTIFICATION. Each Party shall forthwith notify the other Party of any circumstances or facts that materially and adversely affect or could reasonably be expected to materially and adversely affect such Party's performance of its obligations hereunder.


ARTICLE THREE
FEES

3.1 Effective the date hereof, Birks shall, in consideration of Iniziativa agreeing to provide AMCS to Birks, reimburse or cause to be reimbursed to Iniziativa an amount equal to a maximum monthly amount of (euro)28,750 payable on the 1st calendar day after the receipt of the invoice including but not limited all the details listed in Section 3.3 and the presentation of documents satisfactory to support said payments.

3.2 OTHER OUT-OF-POCKET DISBURSEMENTS : Birks will also reimburse, upon presentation of supporting documents, Iniziativa for the following direct out-of-pocket disbursements reasonably and actually incurred by Iniziativa in the performance of AMCS:

(a) lodging and transportation expenses reasonably incurred by the personnel of Iniziativa in the performance of AMCS; and

(b) such other out-of-pocket disbursements as are reasonably required to be made by Iniziativa in providing AMCS under this Agreement.

3.3 INVOICES. Iniziativa will invoice Birks for amounts payable pursuant to Sections 3.1 and 3.2. Each invoice will be itemized to show, among other things, the personnel who during the calendar month rendered AMCS and the number of hours worked by each, the details of services rendered during the period and details of out-of-pocket disbursements and expenses covered by such invoice together with supporting vouchers and receipts.

If needed any applicable exchange rate will be calculated in accordance with GAAP.

3.4 WHITHOLDING TAXES. Birks will withhold the applicable tax(es) if any on the gross amount representing payment for services rendered by a non-resident at the prescribed rate.

ARTICLE FOUR
FORCE MAJEURE

4.1 EVENT OF FORCE "MAJEURE". Subject to Section 5.2, a Party shall be excused from its failure to perform any of its obligations hereunder if such Party is unable to perform such obligation by reason of an Event of Force Majeure. "Event of Force Majeure" shall mean any of, and "Events of Force Majeure" shall be limited to:

(a) Acts of God;

(b) expropriation, confiscation or requisitioning of facilities or compliance with any law which affects to a degree not presently existing the supply, availability of use of materials or labour;

(c) acts or inaction on the part of any governmental authority or person purporting to act therefor;

(d) embargoes, or acts of war or the public enemy, whether war be declared or not;


(e) public disorder, insurrection, rebellion, riots or violent demonstrations;

(f) floods, earthquakes, lightning, hail, inclement weather conditions or other natural calamities; and

(g) any circumstances whether or not of the class or kind specifically named above not within the reasonable control of the Party affected and which, despite the exercise of reasonable diligence, such Party is unable to prevent, avoid or remove.

4.2 NOTICE OF FORCE MAJEURE. If any Party wishes to invoke an Event of Force Majeure, then it shall (i) immediately following the commencement of such Event of Force Majeure notify the other Party of the occurrence of such Event of Force Majeure, the reasonably estimated date and time on which it commenced and the nature of the Event of Force Majeure, and (ii) as soon as reasonably practicable thereafter submit to the other Party proof of the nature of such Event of Force Majeure. The Parties shall thereupon consult with one another concerning the effects of such Event of Force Majeure and will make all reasonable efforts to prevent and reduce to a minimum and mitigate the effect of any Event of Force Majeure.

4.3 TERMINATION OF FORCE MAJEURE. The Party affected by an Event of Force Majeure shall forthwith upon the termination of such Event of Force Majeure resume the performance of all of its obligations hereunder and notify the other Party of such termination.

ARTICLE FIVE
TERM; REMEDIES

5.1 TERM. This Agreement will become effective on April 1, 2005 and will remain in effect until March 31st, 2006. Notwithstanding anything to the contrary, the Board of Directors of Birks may at any time and its sole and absolute discretion terminates this Agreement upon written notice to Iniziativa. This Agreement will automatically terminated upon the change of control of either party.

5.2 EVENT OF DEFAULT. An "Event of Default" will mean any of the following:

(a) The failure by any Party to perform or fulfill any obligation pursuant to the Agreement;

(b) The bankruptcy of any Party or the making by such Party of an assignment for the benefit of creditors, or the appointment of a trustee or receiver and manager or liquidator to such Party for all or a substantial part of its property, or the commencement of bankruptcy, reorganization, arrangement, insolvency or similar proceedings by or against such Party under the laws of any jurisdiction, except where such proceedings are defended in good faith by such Party.

5.3 REMEDIES. If any Event of Default shall have occurred to any Party, then the other Party may exercise the remedies permitted by the law of Quebec and/or Canada.

5.4 DEFAULT INTEREST. If any Party fails to pay as and when due and payable any amount hereunder, then such Party shall pay interest on such amount from the due date up to and including the date when such amount and all interests thereon are paid in full at the rate per


annum equal to (i) the rate of interest commonly known and referred to as the prime rate of the National Bank of Canada plus (ii) one percent (1%). Such interests shall be payable on demand.

ARTICLE SIX
GENERAL

6.1 NOTICES. Any notice, consent, approval, direction or other instrument required or permitted to be given hereunder shall be in writing and given by delivery or sent by telex, telecopier or similar telecommunication device and addressed:

(a) in the case of Birks to:

Attention:    President & CEO and to the Chief Financial Officer
              Copy to: Vice-President and General counsel
              Henry Birks & Sons Inc, 1240 Phillips Square,
              Montreal, Quebec, H3B 3H4, Canada

(b) in the case of Iniziativa to:

Attention:    The Director Finance
              Iniziativa S.A.
              23 rue Monterey
              L-2086, Luxembourg
and a copy to: - The Group CEO;
              Regaluxe Investment SarL - Branch Office
              Via Pomba 1, 10123,
              Turin, Italy.

Any notice, consent, approval, direction or other instrument given as aforesaid shall be deemed to have been effectively given and received, if sent by telex, telecopier or similar telecommunications device on the next Business day following such transmission or, if delivered, to have been given and received on the date of such delivery. Any Party may change its address for service by written notice given as aforesaid.

6.2 TIME. Time shall be of the essence of this Agreement.

6.3 ASSIGNMENT. Either Party, upon written notice to the other, may assign this Agreement.

IN WITNESS WHEREOF, the Parties have executed this Agreement on the date and at the place first above mentioned.

INIZIATIVA S.A.

Per:     /s/ Filippo Recami
     ----------------------------------------

Per:
     ----------------------------------------


HENRY BIRKS & SONS INC.

Per:     /s/ Thomas A. Andruskevich
     ----------------------------------------
Thomas A. Andruskevich, President and Chief
Executive Officer


Exhibit 10.15

FORM OF
INDEMNITY AGREEMENT

This indemnity agreement made the day of ,

Between:       HENRY BIRKS & SONS INC., a corporation amalgamated
               under the laws of Canada and having its head office at
               1240, Phillips Square, Montreal, (Quebec) H3B 3H4

               (hereinafter called "Birks")

And:           XX Director (or an Officer),
               having a place of business at

               (hereinafter called "XX")

WHEREAS Birks is amalgamated under the laws of Canada;

WHEREAS Birks has requested that XX act as a Director (or an Officer) of Birks;

WHEREAS XX has agreed to act as a Director of Birks upon the condition that Birks provide this indemnity;

In consideration of the premises and the mutual covenants herein contained the parties hereto agree as hereinafter set forth:

1. Birks will indemnify and save harmless XX as follows:

1.1 except in respect to actions by or on behalf of Birks to procure a judgment in its favor, Birks will indemnify XX against any and all costs, charges, expenses, fines, and penalties, including any amounts paid to settle an action or investigative proceeding or satisfy a judgment or investigative determination, which are reasonably incurred by XX in respect of any civil, criminal, or administrative action or proceeding to which XX is made a party by reason of being or having been a Director (or an Officer) of Birks provided that:


AMENDED INDEMNITY AGREEMENT
PAGE 2

o (I) XX acted honestly and in good faith with a view to the best interest of Birks; and

o (II) in the case of criminal or administrative action or proceeding that is enforced by a monetary penalty, XX had reasonable grounds for believing that her/his conduct was lawful.

1.2. in respect to actions by or on behalf of Birks to procure a judgment in its favor to which XX is made a party by reason of being or having been a Director (or an Officer) XX of Birks, Birks will (to the extent required by law) apply to a court of competent jurisdiction for an order approving the indemnity of XX and subject to such approval when required by law, Birks will indemnify XX respecting any and all costs, charges and expenses reasonably incurred by XX in connection with such action provided XX acted in accordance with paragraphs 1.1 (I) and 1.1(II) hereof.

1.3. Birks will indemnify XX against all costs, charges and expenses reasonably incurred by XX in connection with the defense of any civil, criminal, or administrative action or proceeding to which XX is made a party by reason of being or having been a Director (or Officer) of Birks provided that:

o XX acted in accordance to paragraphs 1.1 (I) and 1.1 (II) hereof with respect to the behavior which is the subject of the action or proceeding and with respect to the conduct of its defense or her/his participation in the proceeding.

2. Birks will advance or pay to XX from time to time, but no more frequently than monthly, amount required by XX, and claimed by XX in order to pay the cost of participation in any action or investigation or like proceeding, including derivative actions. Such amounts shall include sums sufficient to cover all legal fees and expenses incurred or to be incurred by XX, on a solicitor to client basis.

When advances are made to cover cost or expenses such shall be reasonable and shall not exceed the foreseeable costs, fees/expenses to cover amounts due during the following month.


AMENDED INDEMNITY AGREEMENT
PAGE 3

3. This agreement is severable and in the event that a part or portion of a provision contained herein is rendered to be void, the remaining part or portion thereof and the remaining provisions of this agreement shall be deemed to be in full force and effect and binding upon the parties hereto.

4. No provision contained in this agreement shall prevent XX from resigning as a Director (or an Officer) of Birks.

5. This agreement shall be interpreted in accordance with the law of the Province of Quebec.

6. This agreement shall enure to and be binding upon the parties hereto, and upon their personal representatives, heirs, successors and assigns.

7. In witness whereof the parties hereto have duly executed this agreement on the day and year first above written.

8. This agreement has been drawn up in the English language at the express request of the parties.

HENRY BIRKS & SONS INC. / HENRY BIRKS ET FILS INC.

per: ______________________________
Name:
Title:

Director / Officer


Signature

Exhibit 10.16

HENRY BIRKS & SONS INC.

EMPLOYEE STOCK OPTION PLAN

EFFECTIVE AS OF MAY 1, 1997

AMENDED AS OF JUNE 20, 2000


HENRY BIRKS & SONS INC.

EMPLOYEE STOCK OPTION PLAN

1. PURPOSE

The Plan is designed to attract and retain the services of selected employees of the Company who are in a position to make a material contribution to the successful operation of the business of the Company. The Plan also provides for awards to Non-Employee Directors. The Plan shall be effective May 1, 1997.

2. DEFINITIONS

As hereinafter used in the Plan:

"BOARD" means the Board of Directors of the Company or such person or persons as it may choose to delegate any of its powers hereunder pursuant to section 10.1.

"COMPANY" means Henry Birks & Sons Inc. and any successor corporation, and any reference herein to action by the Company means action by or under the authority of the Board. For the purposes of the definitions of "Participant", "Disability" and "Retirement", and of sections 4.5, 4.6, 4.7, 4.8, 11.5 and 11.6 hereof, "Company" shall also include any corporation that the Company controls.

"CONTROL" means, in relation to a Person that is a corporation or other body corporate, the ownership, directly or indirectly, of voting securities of such Person carrying more than 50% of the voting rights attaching to all voting securities of such Person and which are sufficient, if exercised, to elect a majority of its board of directors or other governing body; and "CONTROLLED" shall have a similar meaning.

"DISABILITY" means a physical or mental impairment sufficient to make the individual eligible for benefits under a long-term disability program of the Company.

"FAIR MARKET VALUE" of a Share on a particular date shall be as determined by the auditors of the Company as of that date or, if the Shares have been listed on a securities exchange in Canada or the United States, shall mean the closing price thereof on that date on such exchange. If no sale of the Shares shall have occurred on such exchange on that date, it shall mean the closing price on the next preceding day on which there was a sale. If the Shares are listed on two or more exchanges and the closing prices on such exchanges differ on a particular date, reference shall be had to the highest closing price. Any determination of value by the Auditors as of a date may be made in conjunction with its annual audit as of the next year end of the Company.


- 2 -

"MATERIAL EVENT" means any of the following events:

(i) the completion of the sale of a majority of the shares of the capital stock of the Company resulting from a formal bid for such shares being made (other than by the Company or an employee benefit program established or maintained by the Company);

(ii) approval by the Company's shareholders of:

(a) an amalgamation, merger or consolidation of the Company with or into another corporation (other than a Non-Material Transaction), or

(b) a plan of liquidation or dissolution of the Company.

"NON-EMPLOYEE DIRECTOR" means any director of the Company who is not an employee of the Company.

"NON-MATERIAL TRANSACTION" means an amalgamation, merger or consolidation the definitive agreement for which provides that at least 51 percent of the directors of the surviving or resulting corporation immediately after the transaction were directors of the Company immediately prior to the transaction.

"OPTION" means an option to acquire Shares awarded to a Participant, as provided in article 4.

"OPTION PERIOD" means the period from the date of award of an Option to the date of its expiry, specified by the Board pursuant to section 4.3.

"PARTICIPANT" means an employee of the Company or a Non-Employee Director who has been selected by the Board to receive an award under the Plan.

"PLAN" means this Employee Stock Option Plan, as it may be amended from time to time.

"PROFITABLE" means that the Company during the course of a fiscal year of the Company shall have achieved a net profit before taxes as confirmed by the audited financial statements of the Company for such year.

"RETIREMENT" means a cessation of employment with the Company at or after age 55, except in the case of a termination for cause (other than mental or physical incapacity).


- 3 -

"SHARES" means non-voting common shares without nominal or par value in the capital stock of the Company. If the common shares without nominal or par value in the capital stock of the Company are listed on a securities exchange in Canada or the United States, "Shares" shall thenceforth mean such common shares, and all Options granted prior to such listing shall automatically be converted into Options for the acquisition of common shares.

Unless the context otherwise requires, references to the masculine shall be deemed to include references to the feminine, and vice versa, and references to the singular shall be deemed to include references to the plural, and vice versa.

3. AWARDS AND GENERAL LIMITATIONS

3.1 PLAN AWARDS. The Board in its sole discretion shall select those employees and/or Non-Employee Directors to whom awards are made under the Plan and shall specify the number of Shares with respect to which in each case Options are awarded and the Option Period applicable to the awards. The Board in its sole discretion may include as a condition to the exercise of an Option under the Plan that the Company shall have been Profitable with respect to its most recently completed fiscal year prior to the exercise of the Option. Participants may be selected and awards may be made at any time. Participants do not have to be selected and awards do not have to be made at the same time by the Board. Any award made to a Participant shall not obligate the Board to make any subsequent awards to that Participant.

3.2 SOURCE AND NUMBER OF SHARES. Shares acquired under the Plan shall be treasury Shares. Subject to article 8, the maximum aggregate number of treasury Shares which may be issued under the Plan shall not exceed the lesser of 237,907 Shares or 10 percent of the common shares issued and outstanding from time to time. The number of Shares available at any time for awards under the Plan shall be determined in a manner which reflects the number of Shares then subject to outstanding awards and the number of Shares previously acquired under the Plan. For purposes of such determination, Shares attributable to Options which are cancelled, expire or terminate shall again be available for awards under the Plan, and the same shall not be deemed an increase in the number of Shares reserved for issuance under the Plan. No reduction in the number of common shares outstanding shall affect rights under Options previously awarded.

3.3 DISTRIBUTION REQUIREMENTS. The maximum aggregate number of Shares with regard to which awards may be made to any one Participant under the Plan (together with the maximum aggregate number of shares available to such participant under any other plan or arrangement) shall not exceed 5 percent of the common shares issued and outstanding after giving effect to the reorganization described in section 3.2.


- 4 -

4. OPTIONS

4.1 AWARDS. Subject to the provisions of article 3 and this article 4, the Board may award Options to Participants. Each Option award shall be evidenced by a written agreement between the Company and the Participant which contains the terms and conditions specified by this article 4 and such other terms and conditions as the Board in its sole discretion shall specify.

4.2 EXERCISE PRICE. The exercise price per Share with respect to each Option shall not be less than the Fair Market Value of a Share on the date the Option is awarded.

4.3 OPTION PERIOD AND VESTING CRITERIA. The Option Period in respect of a particular award shall be specified by the Board, but in all cases shall end no later than the day preceding the tenth anniversary of the date of award. The Board shall prescribe the date or dates upon which Options become exercisable and may establish any performance criteria which must be met by the Company in order for all or any Options to become exercisable. Notwithstanding anything to the contrary in the Plan, upon the occurrence of a Material Event, all outstanding Options shall become exercisable in full immediately.

4.4 MEANS OF PAYMENT. At the time any Options are exercised, the Participant or other person exercising the Options shall pay to the Company in cash the full exercise price of the Shares acquired.

4.5 CESSATION OF EMPLOYMENT. If a Participant ceases to be employed by the Company prior to the end of the Option Period, other than by reason of death, Disability or Retirement, each Option then held by the Participant shall remain exercisable, to the extent that it was exercisable at the time of such cessation, for a period of up to three (3) months from the date of such cessation, but not later than the end of the Option Period, and thereafter any such Option shall expire. Notwithstanding the provisions of this section 4.5, if a Participant voluntarily terminates his employment or if his employment is terminated by the Company for cause, his Options shall expire immediately.

4.6 DISABILITY. If a Participant ceases to be employed by the Company prior to the end of the Option Period by reason of Disability, each Option then held by the Participant shall remain exercisable, to the extent that it was exercisable at the time of Disability, for a period of six (6) months from the date of cessation of employment as a result of Disability, but not later than the end of the Option Period, and thereafter any such Option shall expire.

4.7 RETIREMENT. If a Participant ceases to be employed by the Company prior to the end of the Option Period by reason of Retirement, each Option then held by the Participant shall remain exercisable, to the extent that it was exercisable at the time of Retirement, for a period of three (3) months from the date of Retirement, but not later than the end of the Option Period, and thereafter any such Option shall expire.

4.8 DEATH. If a Participant ceases to be employed by the Company prior to the end of the Option Period by reason of death, each Option then held by the Participant shall remain exercisable by his estate, to the extent that it was exercisable at the time of death,


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for a period of three (3) months from the date of death, but not later than the end of the Option Period, and thereafter any such Option shall expire.

5. BROKERAGE FEES UPON TRANSFER

The Participant shall be responsible for the payment of any brokerage fees in respect of the sale or transfer of Shares acquired under the Plan.

6. ADHERENCE TO SHAREHOLDERS AGREEMENT

It shall be a condition precedent to the issuance of Shares pursuant to an option that the Participant become party to the shareholders agreement by and among certain management investors, Borgosesia Acquisitions Corporation (its successors and assigns) and the Company made as of August 31, 1998, as the same may be amended from time to time, except if the Shares have been listed on a securities exchange in Canada or the United States of America.

7. PARTICIPANT'S RIGHTS NOT TRANSFERABLE

Except as provided herein, the rights of a Participant pursuant to the provisions of the Plan are non-assignable and non-transferable, in whole or in part, either directly or by operation of law or otherwise in any manner. No attempted assignment or transfer thereof, otherwise than in accordance with the provisions hereof, shall be effective.

8. FOREIGN PARTICIPANTS

The Plan is equally open to Participants employed or resident in jurisdictions other than Canada. The terms and conditions offered to foreign Participants may vary and be more limited than those set forth herein, depending upon local regulations and restrictions.

9. REORGANIZATION OF SHARE CAPITAL

In the event that the Shares are subdivided, consolidated, converted or reclassified by the Company, or that any other action of a similar nature affecting such Shares is taken by the Company, then the Options held by each Participant shall be appropriately adjusted, and the number of Shares reserved for issuance under the Plan shall be adjusted in the same manner.


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10. NON-EMPLOYEE DIRECTORS

If a Participant who is a Non-Employee Director ceases to serve on the Board for any reason, he shall be deemed for purposes of this Plan to have ceased to be employed by the Company on the date he ceases to serve on the Board.

11. INTERPRETATION, REGULATIONS, AMENDMENT AND TERMINATION

11.1 REGULATION AND DELEGATION. -- The Company may make, amend and repeal at any time and from time to time such regulations not inconsistent herewith, as it may deem necessary or advisable for the issuance of Shares under the Plan, and generally for the proper administration and operation of the Plan. In particular, the Board may delegate to a committee of the Board the powers described in sections 3.1 and 4.1 and to any person, group of persons or corporation such other administrative duties and powers as it may see fit, subject to applicable legislation.

11.2 INTERPRETATION AND AMENDMENT. -- The Company shall have the power to interpret the provisions of the Plan and to make such changes in the Plan as, from time to time, the Company deems proper; provided, however, that any amendment increasing the number of Shares which may be issued under the Plan must be ratified by shareholders holding a majority of the Company's common shares. All decisions and interpretations of the Company respecting the Plan shall be binding and conclusive on the Company and all Participants and their respective legal representatives.

11.3 PRESERVATION OF ACQUIRED RIGHTS. -- For greater certainty, and notwithstanding anything herein contained to the contrary, the Plan shall not be construed so as to authorize the Company to alter the provisions of the Plan as it applies to Participants in such a way as to affect their rights and obligations thereunder to their detriment, without the consent of the Participants thereby affected.

11.4 TERMINATION. -- The Plan shall terminate following the final termination of the Option Periods of all awarded Options. Notwithstanding the foregoing, the rights and obligations of the Company, the Participants and all other parties in respect of the Plan following such expiry shall continue to be governed by the Plan.

11.5 NO RIGHT OF CONTINUED EMPLOYMENT. The fact that an employee of the Company or Non-Employee Director has been designated a Participant shall not confer on that employee or Non-Employee Director any right to be retained by the Company, to re-election to the Board, or to subsequent awards under the Plan.

11.6 RESPONSIBILITY FOR TAX. The Company shall not be responsible for any tax which may be payable by a Participant as a consequence of participation in the Plan.


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12. COSTS

The Company shall pay all costs of administering the Plan.

13. APPLICABLE LAW

This Plan shall be governed by the laws of the Province of Quebec and the laws of Canada applicable therein.


Exhibit 10.17

EMPLOYMENT AGREEMENT

BY AND BETWEEN:        HENRY BIRKS & SONS, INC., a corporation duly incorporated
                       according to the laws of Canada, having its head office
                       at 1240, Phillips Square, Montreal, Quebec, herein acting
                       and represented by its Chairman, Lorenzo Rossi di
                       Montelera, duly authorized for the purposes hereof as
                       he hereby declares (hereinafter referred to as the
                       "EMPLOYER"),


AND:                   THOMAS A. ANDRUSKEVICH, residing and domiciled at
                       22 Roxiticus Road, Mendham, New Jersey, United States of
                       America (hereinafter referred to as the "EMPLOYEE")


WHEREAS pursuant to an agreement entered into as of the 15th day of May, 1996 (the "1996 Agreement"), the EMPLOYEE was hired as the President and Chief Executive Officer of JOALLIERS BIRKS INC./BIRKS JEWELLERS INC., a predecessor-in-title of the EMPLOYER;

WHEREAS the 1996 Agreement was superseded and replaced by an agreement entered into by and between the EMPLOYER and the EMPLOYEE on the 19th day of June, 1998 extending the term of employment of EMPLOYEE as President and Chief Executive Officer of the EMPLOYER to March 31, 2002, the whole upon the terms and conditions set forth therein (the "1998 Agreement");

WHEREAS the 1998 Agreement was amended and renewed by way of an employment agreement dated October 24, 2001 (the "2001 Agreement");

WHEREAS the 2001 Agreement was amended by way of an amending agreement dated December 20, 2002 (the "Amendment");

WHEREAS the EMPLOYER is engaged in the business of the operation of a chain of retail stores specializing in jewellery, timepieces, crystal and giftware (the "Business");


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WHEREAS the EMPLOYEE is a resident of the United States of America who possesses certain expertise in the fields in which the EMPLOYER specializes and who is not currently legally prevented from working in Canada or travelling abroad;

WHEREAS the EMPLOYER and the EMPLOYEE wish to amend certain of the terms and conditions and to provide for the renewal of the 2001 Agreement and its Amendment, the whole upon the terms and conditions hereinafter set forth;

NOW, THEREFORE, FOR THE REASONS SET FORTH ABOVE, AND IN CONSIDERATION OF THE MUTUAL PREMISES AND AGREEMENTS HEREINAFTER SET FORTH, THE PARTIES HERETO ACKNOWLEDGE AND AGREE AS FOLLOWS:

1. PRELIMINARY

1.1 The preamble hereto shall form an integral part hereof as if recited herein at length.

1.2 The parties acknowledge that this Agreement constitutes the entire agreement between the parties concerning the employment of the EMPLOYEE by the EMPLOYER during the term hereof and supersedes any and all prior negotiations, agreements or understandings with respect thereto. Without limiting the generality of the foregoing, this Agreement supersedes and replaces the terms and conditions originally set forth in the 1998 Agreement, unless otherwise specified herein.

2. NATURE OF SERVICES

2.1 The EMPLOYER hereby engages and hires the EMPLOYEE to continue to be its President and Chief Executive Officer during the term of this Agreement and the EMPLOYEE hereby accepts and agrees to such engagement and employment. In addition, the EMPLOYEE hereby agrees to serve as a director of the EMPLOYER should he be elected as such by the shareholders(s) of the EMPLOYER, provided the insurance described in Section 4.6 is available and the EMPLOYEE is indemnified by the EMPLOYER to the fullest extent permitted by law.

2.2 It is hereby agreed that the EMPLOYEE shall provide his services to the EMPLOYER in Canada and spend in Canada the time necessary to appropriately provide effective and quality leadership to the Senior Management Team and shall also provide his services outside of Canada by participating in trade shows and other business travel.

2.3 The EMPLOYEE shall perform such executive duties and have such responsibilities as are consistent with his capacity as President and Chief Executive Officer, as well as those duties and responsibilities which the Board of Directors of the EMPLOYER may reasonably delegate to the EMPLOYEE from time to time.

2.4 The EMPLOYEE shall have control over the organization of his work and shall be responsible, in his best judgment, for determining the means and methods for performing his services hereunder. The EMPLOYEE shall have, subject to the general directions of


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the Board of Directors, full power and authority to manage the business and affairs of the EMPLOYER, including power and authority to enter into contracts, engagements or commitments of every nature or kind in the ordinary course of business in the name of or on behalf of the EMPLOYER and to engage and employ and to dismiss all managers and other employees of the EMPLOYER.

2.5 The EMPLOYEE shall perform his duties as President and Chief Executive Officer diligently and conscientiously and loyally and shall use his best efforts to promote the interests of the EMPLOYER.

2.6 During the term of employment, the EMPLOYEE shall devote himself to the business of the EMPLOYER and shall not be employed or engaged in any capacity in promoting, undertaking or carrying on any other business, without the prior written approval of the EMPLOYER. The EMPLOYER hereby acknowledges that the EMPLOYEE may render consulting services to Iniziativa S.A. or any successor thereto, in connection with its international operations and that the EMPLOYEE also serves as a member of the Board of Directors of Brazilian Emeralds Inc. and may serve as a member of the Board of Directors of The Robbins Company with all of the duties commensurate with such positions. The EMPLOYER further acknowledges that the EMPLOYEE has, since October 1, 2002, been employed by Mayors Jewelers Inc. ("Mayors") as President and Chief Executive Officer, and has agreed to serve on the Board of Directors of that company. The EMPLOYER continues to hold a substantial interest in Mayors and therefore fully approves EMPLOYEE's involvement in this company.

3. TERM

3.1 The term of this Agreement and the continued employment of the Employee (the "Term") shall begin on April 1, 2005 and shall terminate on the 31st day of March, 2008. Until March 31, 2005, the 2001 Agreement and its Amendment shall continue to govern the employment relationship of the EMPLOYER and the EMPLOYEE save and except for Sections 8.2 and 8.3 hereof which shall apply immediately and bind both the EMPLOYER and the EMPLOYEE as and from the date hereof. For the purposes of this Agreement, a "Contract Year" shall mean the twelve (12) month period commencing on April 1st of a particular calendar year and terminating on March 31st of the immediately subsequent calendar year.

3.2 The parties agree to negotiate in good faith for the renewal of this Agreement or extension of the employment of the EMPLOYEE by the EMPLOYER for a further period of three (3) years, upon such terms and conditions as they may then determine, prior to the end of March, 2007. Either party shall be entitled, however, to definitively terminate their relationship on March 31, 2008 by sending to the other, on or before March 31, 2007, a written notice of such desire to terminate. In the event that the EMPLOYER terminates the relationship and should the EMPLOYEE be unable to find another suitable employment position commencing April 1, 2008, then the EMPLOYER shall compensate the EMPLOYEE by continuing to pay to the EMPLOYEE the same base salary as that which was payable to him pursuant to Section 4.1 during the fiscal year terminating March 31,


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2008, as increased, where applicable, by the amount that would otherwise have constituted his salary increase for the period April 1, 2008 to March 31, 2009 pursuant to Section 4.2 hereof, the whole for the period in which the EMPLOYEE is unable to find a suitable position, to a maximum of twelve (12) months. Should the EMPLOYER so desire, however, the EMPLOYEE shall continue to render services to the EMPLOYER during the period in which such additional compensation is paid. Notwithstanding the generality of the foregoing, in the event that the EMPLOYEE makes a diligent attempt to negotiate the renewal of this Agreement prior to the end of March, 2007, but the EMPLOYER has neither finalized its decision with respect thereto nor provided the EMPLOYEE with a written notice of termination, then the maximum period within which the additional compensation hereunder shall be paid, in the event that the EMPLOYER subsequently determines not to renew this Agreement, shall be extended by one month for each month between March 31, 2007 and the date upon which the written notice of termination is ultimately delivered to the EMPLOYEE.

4. REMUNERATION AND BENEFITS

4.1 In consideration of the services to be rendered pursuant to this Agreement, the EMPLOYER shall pay to the EMPLOYEE a base salary of a minimum of $US 364,000, which amount will be determined in accordance with Section 4.2 of the 2001 Agreement, during the first (1st) Contract Year ending March 31, 2006, and a minimum base salary, subject to the provisions of Section 4.2 below, of $US 364,000 (or such greater amount paid to the EMPLOYEE in the first Contract Year) for the three Contract Years ending March 31, 2007, March 31, 2008 and March 31, 2009.

The amount described above shall be paid in arrears on a bi-weekly basis.

4.2 The base salary of the EMPLOYEE will be adjusted annually, at the beginning of each Contract Year, and the EMPLOYEE will also be entitled to a bonus (the "Special Net Income Bonus"), in both cases, based upon the percentage of the adjusted net income goal of the EMPLOYER (as established on an annual basis in the profit plan and compared to the adjusted net income goal set forth in the strategic plan of the EMPLOYER approved by the Board of Directors of the EMPLOYER, the most recent of which shall be approved in July or November, 2004) actually earned by the EMPLOYER during the preceding Contract Year, the whole in accordance with the provisions of this Section 4.2. No amount will be payable to the EMPLOYEE, on account of the Special Net Income Bonus or salary increase pursuant hereto, unless the net income earned by the EMPLOYER, during the relevant Contract Year, is at least 80% of the adjusted net income goal of the EMPLOYER for such Contract Year. The maximum amount payable to the EMPLOYEE pursuant hereto, in the event that 100% of the adjusted net income goal is achieved, will be as follows:


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                                          MAXIMUM
                                     CUMULATIVE SALARY        MAXIMUM SPECIAL NET
                                     INCREASE BASED ON         INCOME BONUS BASED
                      CUMULATIVE      PRIOR CONTRACT          ON CURRENT CONTRACT
 CONTRACT YEAR      TARGET AMOUNT     YEAR'S RESULTS             YEAR'S RESULTS
----------------    -------------    -----------------    ---------------------------
April 1, 2005 to      $US100,000         $US100,000                $US100,000
  March 31, 2006

April 1, 2006 to      $US150,000         $US100,000         $US150,000 less current
  March 31, 2007                                             year's salary increase

April 1, 2007 to      $US200,000         $US100,000        $US200,000 less cumulative
  March 31, 2008                                            salary increases during
                                                            prior and current years

April 1, 2008 to           N.A.          $US150,000                   N.A.
  March 31, 2009

The maximum Special Net Income Bonus shall be subject to adjustment based on a comparison of the adjusted net income goal of the EMPLOYER established annually and the amount of the adjusted net income goal for such Contract Year stipulated in the strategic plan. If the adjusted net income goal of the EMPLOYER established for any Contract Year is more than ninety percent (90%) of the amount of the adjusted net income goal for such Contract Year stipulated in the strategic plan, then there shall be no adjustment to the Special Net Income Bonus. If the adjusted net income goal of the EMPLOYER established for any Contract Year is ninety percent (90%) or less (the "Percentage") of the amount of the adjusted net income goal for such Contract Year stipulated in the strategic plan, then the amount of the Special Net Income Bonus cumulative target shown above shall be proportionately adjusted by multiplying such cumulative target amount by the Percentage. However, if the Special Net Income Bonus is adjusted in accordance with the foregoing and the actual net income of the EMPLOYER is determined to be more than 100% of the adjusted net income goal, then the Special Net Income Bonus shall be proportionately increased so that if the net income of the EMPLOYER is equal to or greater than the adjusted net income goal for such Contract Year stipulated in the strategic plan, the EMPLOYEE shall receive 100% of the maximum Special Net Income Bonus. In addition, if the adjusted net income goal of the EMPLOYER established annually exceeds the amount of the adjusted net income goal for such Contract Year stipulated in the strategic plan, then, for the purposes of determining the Special Net Income Bonus, the amount stipulated in the strategic plan for such Contract Year shall be used.

The strategic plan or profit plan adjusted net income goal shall be reevaluated and adjusted, if necessary, by the Human Resource Committee of the EMPLOYER in case of a major uncontrollable event that causes a dramatic change in the EMPLOYER's ability to achieve such goals such as a terrorist attack which


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dramatically impacts retail sales for an extended period of time. In addition, the adjusted net income goal shall be re-established for any combined entity resulting from a merger of the EMPLOYER with any other entity or a consolidation of the business of the EMPLOYER with that of another, if appropriate.

At the end of each Contract Year, the salary increase for the following Contract Year shall be calculated by multiplying the percentage of the adjusted net income goal actually earned by the EMPLOYER during such Contract Year by the Target Amount set forth above with respect to such year. The Special Net Income Bonus shall be calculated at the same time, in accordance with the above table and potential adjustments and shall be payable to the EMPLOYEE within ten (10) days following the issue of the audited financial statements of the EMPLOYER for the relevant Contract Year. For the purposes hereof, the net income shall be determined by the auditors of the EMPLOYER, solely from the relevant audited financial statements of the EMPLOYER. Three examples follow which assume that the EMPLOYEE's base salary for the first Contract Year is $364,000 and that the adjusted net income goal established for each Contract Year is at least 90% of the corresponding adjusted net income goal provided in the strategic plan:

(i) In the event that 100% of the adjusted net income goal is achieved by the EMPLOYER in each of the Contract Years ending 2006 through 2008, then the amounts due to the EMPLOYEE hereunder would be as follows:

Contract        Salary        Special Net
Year Ending     Increase      Income Bonus                            Salary
-----------     --------      -----------------------------------     ----------
2006            Nil           $US100,000                              $US364,000
2007            $US100,000    $US150,000 - $US100,000 = $US50,000     $US464,000
2008            $US50,000     $US200,000 - $US150,000 = $US50,000     $US514,000
2009            $US50,000     N.A.                                    $US564,000

(ii) If the actual net income earned by the EMPLOYER during the Contract Year ending March 31, 2006 were less than 80% of the adjusted net income goal, but the actual net income earned by the EMPLOYER in the Contract Years ending March 31, 2007 and March 31, 2008 were 100% of the adjusted net income goal, then the results would be as follows:

Contract        Salary        Special Net
Year Ending     Increase      Income Bonus                            Salary
-----------     --------      ------------------------------------    ----------
2006            Nil           Nil                                     $US364,000
2007            Nil           $US150,000                              $US364,000
2008            $US100,000    $US200,000 - $US100,000 = $US100,000    $US464,000
2009            $US100,000    N.A.                                    $US564,000

(iii) the actual net income earned by the EMPLOYER during the Contract Year ending March 31, 2006 was 87% of the adjusted net income goal, while the actual net income earned by the EMPLOYER in the Contract Years ending


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March 31, 2007 and March 31, 2008 was 92% of the adjusted net income goal, then the results would be as follows:

Contract      Salary     Special Net
Year Ending   Increase   Income Bonus                                        Salary
-----------   --------   -------------------------------------------------   ----------

2006          Nil         $US87,000                                          $US364,000
2007          $US87,000   $US138,000 - $US87,000 = $US51,000                 $US451,000
2008          $US51,000   $US184,000 - ($US87,000 + $US51,000) = $US46,000   $US502,000
2009          $US46,000   N.A.                                               $US548,000

If the EMPLOYEE is awarded his full salary increase for the first Contract Year ending March 31, 2006 based on the 2001 Agreement, then the EMPLOYEE's base salary would be $US 464,000 and the above examples would have to be adjusted accordingly.

Another three examples follow which explain the adjustments to the Special Net Income Bonus, if necessary:

(i) in the event that the adjusted net income goal for Contract Year Ending 2006 stipulated in the strategic plan is $4 Million but as established for such year is $3 Million, then the Special Net Income Bonus shall be reduced by 25% to $75,000. If the actual net income earned by the EMPLOYER during the Contract Year ending March 31, 2006 is $3 Million, then the EMPLOYEE would receive a Special Net Income Bonus of $75,000 for Contract Year Ending 2006 and a salary increase of $75,000 for Contract Year Ending 2007.

(ii) in the event that the adjusted net income goal for Contract Year Ending 2006 stipulated in the strategic plan is $5 Million but as established for such year is $4 Million, then the Special Net Income Bonus shall be reduced by 20% to $80,000. If the actual net income earned by the EMPLOYER during the Contract Year ending March 31, 2006 is $5 Million, then the EMPLOYEE would receive a Special Net Income Bonus of $100,000, as 100% of the strategic plan adjusted net income goal was achieved. In addition the EMPLOYEE would receive a salary increase of $100,000 in Contract Year Ending 2007.

(iii) In the event that the adjusted net income goal for 2006 stipulated in the strategic plan is $6.2 Million but as estimated for such year is $6 Million, then the Special Net Income Bonus shall not be adjusted as the adjusted net income goal established for such year is within 90% of the amount stipulated in the strategic plan.

4.3 In addition to the base salary and Special Net Income Bonus, the EMPLOYEE shall also be entitled to an annual performance-based bonus (the "Performance Bonus") for


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each Contract Year throughout the Term, in an amount ranging from 0% to 150% of his base salary during the relevant Contract Year, based upon certain results achieved by the EMPLOYER, as set forth in this Section 4.3 and in accordance with the performance criteria set forth in Exhibit A. The target for the Performance Bonus shall be 100% of the EMPLOYEE'S base salary, and the Performance Bonus shall be made of two (2) elements in the following proportions

(i) quantifiable operating results objectives of the EMPLOYER (60% to 75%); and

(ii) strategic objectives (25% to 40%).

Exhibit A provides an example of the objectives and respective bonus allocation weight in each category. Each Contract Year, the EMPLOYEE, the EMPLOYER's Compensation Committee and a shareholder representative of the EMPLOYER (who is currently Filippo Recami) shall meet and determine the objectives, the level, amount and respective bonus allocation weight within each category which shall be based on the profit plan objectives of the EMPLOYER. The parties shall have the flexibility to adjust the range of objectives (eg. the prior year base amounts and the 150% maximum amount) from year to year provided such adjustments are reasonable and mutually agreed by the parties. Such determinations shall be made no later than thirty (30) days after the approval of the profit plan by the EMPLOYER's Board of Directors for the ensuing Contract Year.

Notwithstanding anything contained in this Section 4.3, it is agreed and understood that the thresholds for determining the EMPLOYEE's Performance Bonus should be consistent with the senior management performance bonus plan currently in place for senior management of the EMPLOYER. The EMPLOYEE shall not be eligible for any bonus under such plan as his bonuses are contained in this Agreement. The parties further acknowledge that the current thresholds under such plan require at least 75% of the adjusted net income for any fiscal year of the EMPLOYER to be achieved for a performance bonus to be paid. Such threshold is subject to change and may be established at a different level in the future. If the threshold for such plan is achieved, it is the intention of the parties that the EMPLOYEE will also receive his Performance Bonus in accordance with Exhibit A and the terms hereof. Therefore, if the actual adjusted net income for a given fiscal year of the EMPLOYER is less than 75% of the goal (provided that such percentage is still the threshold under the senior management performance bonus plan), the EMPLOYEE shall not be eligible for the Performance Bonus.

For greater certainty, the EMPLOYEE shall not be required to pay any amount to the EMPLOYER in the event that the calculation of the annual bonus results in a negative amount for any particular year.

An annual profit plan shall be prepared by the EMPLOYEE and the EMPLOYER's senior management team prior to the beginning of each fiscal year and submitted to the Board of Directors. The final profit plan for any fiscal year shall be mutually agreed upon for presentation to the Board of Directors by the EMPLOYER and the EMPLOYEE and approved by the Board of Directors.


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Payment of the Performance Bonus shall be due within ten (10) days following the issue of the audited financial statements for the relevant Contract Year.

4.4 The EMPLOYEE shall be entitled to five (5) weeks paid vacation leave in each calendar year throughout the Term. The EMPLOYEE shall be entitled to carry forward any unused vacation time for one (1) calendar year, which shall accrue in his favour until used.

4.5 The EMPLOYER shall reimburse the EMPLOYEE for the entire cost of a term life insurance policy on his life and the life of his spouse and/or a long-term disability policy, in an aggregate amount not exceeding $US 18,000 per Contract Year, the whole upon proof of payment thereof by the EMPLOYEE.

4.6 The EMPLOYER shall provide the EMPLOYEE with comprehensive health and dental insurance in such amounts as is available to all other executives of the EMPLOYER and in this regard, the EMPLOYEE shall not be prejudiced by the fact that he and his family reside in the United States. The EMPLOYER shall also provide the EMPLOYEE with adequate "Directors and Officers" liability insurance coverage, commensurate with existing coverage and industry standards.

4.7 Recognizing the requirement for entertainment of suppliers, special customers and others by the EMPLOYEE, the EMPLOYER shall pay for initiation fees and annual golf and other club memberships of the EMPLOYEE, to a maximum of $CDN 10,000 per Contract Year.

4.8 In addition, the EMPLOYEE shall be reimbursed for all reasonable expenses incurred by him in the fulfilment of his duties hereunder, the whole upon the presentation of appropriate receipts or vouchers.

4.9 In the event that the EMPLOYEE should decide to move his family to Canada, the EMPLOYER shall reimburse the EMPLOYEE for all costs of such move and will work together with the EMPLOYEE to minimize the taxes and costs which will become payable by the EMPLOYEE upon his becoming a resident of Canada (for example, by compensating the EMPLOYEE for the increased mortgage or other costs of living in Montreal, the whole without being obliged to increase his aggregate remuneration hereunder).

4.10 For greater clarity, all calculations made under the terms of Section 4.2 and 4.3 hereof shall be made without reference to any sums that the EMPLOYER may receive on account of any interest it may have in the securities of Mayors Jewelers Inc. or of any other corporation unless such sums were provided for in EMPLOYER's business plan. In addition, the impact on inter-company accounts as between the EMPLOYER and Mayors (such as, without limitation, consulting fees, dividends or sale of common stock, etc.) shall be reviewed and determined by the Human Resources Committee of the EMPLOYER on an annual basis so that the EMPLOYER and the EMPLOYEE mutually agree as to the impact of these inter-company accounts on the calculations.


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4.11 The EMPLOYEE shall have access to and be entitled to the non-exclusive use of a company car and company apartment when in Montreal performing his duties for EMPLOYER. While such use shall be non-exclusive, the EMPLOYEE shall be entitled to such use on a priority basis.

4.12 The parties acknowledge that the EMPLOYEE is entitled to certain benefits in this Agreement and pursuant to his Employment Agreement with Mayors. It is the intention of the parties that the EMPLOYEE shall not be entitled to the duplication of any such benefits. However, benefits such as dental and health insurance coverage should be available to the EMPLOYEE both in Canada and the United States.

5. STOCK OPTIONS

5.1 The EMPLOYER hereby confirms the grant to the EMPLOYEE, in 1996, of an option to subscribe for that number of shares which, immediately following their issue, would represent two percent (2%) of the issued and outstanding shares in the capital stock of the EMPLOYER (on a fully diluted basis), upon the terms and conditions originally set forth in the 1996 Agreement, as clarified in the 1998 Agreement, and as further clarified herein, as follows:

(a) the purchase price shall be an amount equal to $CDN 6.00 per share, which the parties, together with the auditors of the EMPLOYER, had determined to be the fair market value for such shares as at the original date of the grant of such option (the "Exercise Price"). The parties acknowledge that this price was determined based on the then current number of issued and outstanding shares being 2,379,100. In the event that the shares in the capital stock of the EMPLOYER are consolidated or split, or in the event that any new shares are issued prior to the exercise of the option, then the purchase price and/or the number of shares, as the case may be, will be adjusted accordingly;

(b) the option shall be exercisable at any time prior to the expiry of a period of three (3) months following the date upon which the EMPLOYEE ceases to be employed by the EMPLOYER, by notice in writing to the EMPLOYER;

(c) in the event of the death of the EMPLOYEE, the estate of the EMPLOYEE shall continue to be entitled to exercise the option hereunder for a period of three (3) months following the date of his death;

(d) the EMPLOYEE (or his estate, as the case may be) shall have a put option, exercisable at any time within (I) the six (6) month period following the death or departure of the EMPLOYEE, or (II) the three
(3) month period following a notice by the EMPLOYER or its parent company, Iniziativa S.A., of an impending change of control of the EMPLOYER, to require Iniziativa S.A., to purchase his shares, for a price equal to the fair market value thereof, as determined by the auditors of the EMPLOYER, in a manner consistent with


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the method used by Coopers & Lybrand to establish the Exercise Price (the "Put Price"). The Purchase Price shall be payable, in full, within fifteen (15) days following the exercise of the put option herein described, unless the exercise of the option to subscribe and the exercise of the put option occur simultaneously, in which event Iniziativa S.A. or the EMPLOYER, shall simply remit to the EMPLOYEE (or his estate, as the case may be), an amount equal to the difference between the Put Price and the Exercise Price within such fifteen (15) day period. In the event that the EMPLOYER shall have offered its securities to the public on or before the date of the death or departure of the EMPLOYEE, then the put option shall automatically expire upon such offering. For the purposes hereof a "change of control" shall mean any sale or transfer of shares or any other act or transaction which will result, directly or indirectly, in any party other than Iniziativa S.A., or entities with which it is currently related, owning more than fifty percent (50%) of the voting shares in the capital stock of the EMPLOYER. For greater certainty, the EMPLOYER and Iniziativa S.A. shall be required to give notice to the EMPLOYEE of any proposed change of control such that the EMPLOYEE shall have sufficient time to exercise his option hereunder; and

(e) Iniziativa S.A. shall have a call option to require the EMPLOYEE to sell his shares of the EMPLOYER, upon the terms and conditions described in paragraph 5.1(d), mutatis mutandis. In the event that any securities of the EMPLOYER are offered to the public within six (6) months following the exercise of the call option herein described, or substantially all of the shares of the EMPLOYER are sold to an arm's length third party within the same period, then the EMPLOYER shall be obliged to pay to the EMPLOYEE (or his estate, as the case may be), an amount equal to the difference between the proceeds which the EMPLOYEE would have received had he still owned two percent (2%) of the shares of the EMPLOYER at the time of the public offering or sale and the price actually paid upon the exercise of the call option.

5.2 The EMPLOYER hereby confirms, as well, the grant to the EMPLOYEE in 1998, of a second option to subscribe for an additional two percent (2%) of the issued and outstanding shares in the capital stock of the EMPLOYER as at January 1, 1999, regardless of the date of exercise of this option (and not on a fully-diluted basis after January 1, 1999), namely, 126,272 out of a total of 6,313,618 shares then issued and outstanding, the whole upon the terms and conditions set forth in the 1998 Agreement, as clarified herein, as follows:

(a) the option exercise price is an amount equal to $CDN 6.25 per share, which the parties had determined to be the fair market value of the shares as at January 31, 1999, based upon the report prepared by Coopers & Lybrand on March 31, 1999;


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(b) the EMPLOYEE agrees that following the exercise of this second option, he shall vote the shares issued pursuant thereto (only) in accordance with the instructions of Lorenzo Rossi di Montelera, until the earlier of

(i) the termination of the employment of the EMPLOYEE hereunder; or

(ii) an offer to the public of the securities of the EMPLOYER.

(c) the option shall be exercisable at any time prior to the expiry of a period of three (3) months following the date upon which the EMPLOYEE ceases to be employed by the EMPLOYER, by notice in writing to the EMPLOYER. In the event of the death of the EMPLOYEE, the estate of the EMPLOYEE shall continue to be entitled to exercise the option hereunder for a period of three (3) months following the date of his death;

(d) The EMPLOYEE (or his estate, as the case may be) shall have a put option, exercisable solely in the event that the shareholder(s) of the EMPLOYER decided not to proceed with an initial public offering of the shares of the EMPLOYER in accordance with any reasonable offer to take the EMPLOYER public proposed by a reputable securities underwriter, the whole upon the terms and conditions set forth in paragraph 5.1(d), mutatis mutandis.

5.3 In addition to the options described in Sections 5.1 and 5.2 above, the EMPLOYER hereby confirms the grant to the EMPLOYEE in 2001, of a third option to subscribe for an additional two percent (2%) of the issued and outstanding shares in the capital stock of the EMPLOYER as at April 1, 2002, regardless of the date of the exercise of this option (and not on a fully-diluted basis after April 1, 2002), upon the following terms and conditions:

(a) this third option will be exercisable at any time after April 1, 2002, and the option exercise price will be an amount equal to the fair market value of the shares as at April 1, 2002, the whole as determined by auditors of the EMPLOYER, in a manner consistent with the method used by Coopers & Lybrand to establish the Exercise Price, the fair market value of the shares of the EMPLOYER as at January 1, 1999 and the fair market value of the shares of the EMPLOYER as at March 31, 2001; and

(b) the provisions of paragraphs (b), (c) and (d) of Section 5.2 shall also apply to this third option, mutatis mutandis.

5.4 For the purposes of this Article 5, in the event that an offering of the securities of a corporation which owns a majority of the shares in the capital stock of the EMPLOYER is made to the public, rather than an offering of the shares of the EMPLOYER itself, or, alternatively, the EMPLOYER is involved in a reverse takeover with Mayors or a similar business reorganization that results in a new entity the stock of which is publicly traded, then the provisions hereof which refer to an offering of securities of the EMPLOYER shall be automatically deemed to mean and refer to an offering of the securities of the


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corporation owning a majority of the shares of the EMPLOYER or to the reverse takeover transaction, mutatis mutandis. For greater certainty, any options herein granted to the EMPLOYEE shall be convertible, at the option of the EMPLOYEE, into an appropriate number of shares of the corporation which has offered its securities to the public or trades on a recognized stock exchange.

5.5 Notwithstanding the existing terms of the stock options described in Sections 5.1, 5.2 and 5.3 hereof, the parties agree that the exercise period for all stock options shall be extended on April 1, 2005 so that they are all exercisable at any time prior to the expiry of a period of twenty-four (24) months following the date of the termination of employment of the EMPLOYEE, for any reason whatsoever including death. In the event of the retirement of the EMPLOYEE at the expiry of the Term, all of these options shall remain valid and exercisable for ten (10) years following the date of retirement.

6. TERMINATION

6.1 In the event of the death of the EMPLOYEE or the non-renewal of this Agreement, then this Agreement shall be terminated automatically and the EMPLOYEE (or his estate, as the case may be) shall be entitled, thereafter, to the following payments:

(a) The base salary described in Section 4.1 which shall have accrued to the date of such death or departure;

(b) Any accrued but unpaid vacation pay;

(c) Any Special Net Income Bonus and Performance Bonus earned in connection with each Contract Year terminating prior to the date of such death or non-renewal, as well as a pro-rated Special Net Income Bonus and a pro-rated Performance Bonus for the number of months in which services were rendered hereunder prior to the date of such death or non-renewal.

6.2 This Agreement may also be terminated by the EMPLOYER in the event of a just and sufficient cause for such termination, provided that the EMPLOYEE shall be provided with a written notice of the alleged cause and a chance to defend his actions and/or eliminate the cause within a period of thirty (30) days, save and except where the EMPLOYER is able to establish theft of its property, in which case the termination may be effected without notice or delay. Termination of the EMPLOYEE's employment with Mayors Jewelers Inc. for cause shall be deemed to constitute cause for termination of this Agreement.

6.3 In the event that the EMPLOYER is unable to obtain the renewal of his work permit for any reason during the term of this Agreement, then the EMPLOYEE hereby agrees to continue to render his services hereunder from the United States for a transition period of up to six (6) months, to allow the EMPLOYER to find a suitable replacement, at the end of which this Agreement shall be automatically terminated, save and except that the provisions of Section 3.2 hereof shall apply, mutatis mutandis, such that the EMPLOYER


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shall continue to be obliged to pay the EMPLOYEE an amount equal to his then base salary for such period until the EMPLOYEE is able to find suitable employment, to a maximum of twelve (12) months.

7. CONFIDENTIAL INFORMATION AND NON-COMPETITION COVENANT

7.1 For the purposes of this Agreement, the term "Confidential Information" shall mean, but shall not be limited to, any technical or non-technical data, budgets, business plans, pricing policies, financial records and any information regarding the EMPLOYER's marketing, sales or dealer network, which is not generally known to the public through legitimate origins, but shall not include any information and knowledge which the EMPLOYEE himself possessed at the commencement of his employment with the EMPLOYER.

7.2 Unless otherwise required by law or expressly authorized in writing by the EMPLOYER, the EMPLOYEE shall not, at any time during or after his employment by the EMPLOYER, directly or indirectly, in any capacity whatsoever, except in connection with services to be performed hereunder, divulge, disclose or communicate to any person, moral or physical, entity, firm or any other third party, or utilize for his personal benefit or for the benefit of any other party, any Confidential Information.

7.3 During the Term of this Agreement and for a period terminating:

(a) in the event that the EMPLOYEE does not desire to renew this Agreement upon the expiry of the Term: December 31, 2008; or

(b) in the event that the EMPLOYER does not desire to renew this Agreement upon the expiry of the Term: December 31, 2008; or

(c) in the event that this Agreement is terminated by the EMPLOYEE prior to the expiry of the Term: twelve (12) months following the date of such termination;

then the EMPLOYEE, provided he shall have received all amounts due to him hereunder to the date of the termination of his employment or the expiry of the period described in Section 3.2, as the case may be, on account of base salary, vacation pay, Special Net Income Bonus, Performance Bonus, purchase price for shares of the EMPLOYER or otherwise, shall not, on his own behalf or on behalf of another, either alone or in combination with others, directly or indirectly, in any capacity whatsoever, engage in the Business, for and on behalf of any entity whose operations are located principally in Canada.

8 NO DUPLICATION OF BENEFITS

8.1 The parties acknowledge that the EMPLOYEE is entitled to certain benefits in this Agreement and pursuant to his Employment Agreement with Mayors. It is the intention of


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the parties that the EMPLOYEE shall not be entitled to the duplication of any such benefits. However, benefits such as dental and health insurance coverage should be available to the EMPLOYEE both in Canada and the United States.

8.2 However, in the event of the merger or consolidation of the EMPLOYER and Mayors, both this Agreement and the EMPLOYEE's employment agreement with Mayors will bind the successor entity and the EMPLOYEE should not lose any rights, monetary benefits or compensation as a result. The parties also agree that the terms of the Mayors Employment Agreement will prevail and the compensation (including salary, bonuses and benefits) payable hereunder will be added to such agreement. To the extent that as a result of such merger the EMPLOYEE no longer receives the equivalent after tax value of both agreements, then the successor entity of the EMPLOYER and Mayors will compensate the EMPLOYEE accordingly. All stock options then held by the EMPLOYEE will also be converted into options of the successor entity (to the extent that they are not or have not been exercised by the EMPLOYEE) on the same basis of conversion as the shares of the respective entities with no lesser terms and conditions of exercise than as provided in this Agreement.

8.3 The combined or resulting compensation of the EMPLOYEE (in the event of a merger or consolidation of the EMPLOYER and MAYORS) and the amended agreement, if any, will be presented to the Compensation Committee of surviving entity to ensure the EMPLOYEE receives an appropriate combined compensation package considering the nature and specifics of his duties and position and the market in general.

9 MISCELLANEOUS

9.1 The EMPLOYEE and the EMPLOYER acknowledge and agree that the covenants, terms and provisions contained in this Agreement and the rights of the parties hereunder cannot be transferred, sold, assigned, pledged, or hypothecated; provided, however that this Agreement shall be binding upon and shall enure to the benefit of the EMPLOYER and any successor to or assignee of all or substantially all of the business and property of the EMPLOYER.

9.2 In the event of the reorganization of the EMPLOYER, then it is hereby acknowledged and agreed that the provisions hereof which are binding upon it, will continue to bind its successors or the entity resulting from the merger, amalgamation or other combination or arrangement of the EMPLOYER with any other person or entity.

9.3 The EMPLOYEE hereby represents and warrants that, in entering into this Agreement, he is not in violation of any contract or agreement, whether written or oral, with any other person, moral or physical, firm, partnership, corporation or any other entity to which he is a party or by which he is bound and will not violate or interfere with the rights of any other person, firm, partnership, corporation or other entity.

9.4 This Agreement contains the entire agreement between the parties and shall not be modified except in writing by the parties hereto.


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9.5 The waiver by the EMPLOYER or the EMPLOYEE of any breach of any term or condition of this Agreement shall not be deemed to constitute the waiver of any other breach of the same or any other term or condition hereof.

9.6 The parties hereto agree that this Agreement shall be construed as to both validity and performance and shall be enforced in accordance with and governed by the laws of the Province of Quebec and the laws of Canada applicable therein.

9.7 The parties hereto have requested and hereby confirm that this Agreement as well as any notice, document, or proceeding relating to same be drawn up in English; Les parties aux presentes ont demande et par les presentes confirment leur demande que la presente convention ainsi que tous avis, documents, ou procedures s'y rapportant soient rediges en anglais.

(Signatures on next page)


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IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed on the dates indicated below.

SIGNED AT ROME , HENRY BIRKS & SONS, INC.
THIS 27TH DAY OF SEPTEMBER, 2004.

PER:  /S/  LORENZO ROSSI DI MONTELERA
      -------------------------------
      LORENZO ROSSI DI MONTELERA

SIGNED AT MONTREAL
THIS 1ST DAY OF SEPTEMBER, 2004.

/S/  THOMAS A. ANDRUSKEVICH
------------------------------
THOMAS A. ANDRUSKEVICH

INTERVENTION

AND THERE INTERVENED HERETO, Iniziativa S.A. who, after taking cognizance of the foregoing Agreement, agrees to be bound hereby insofar as its interests may appear and to guarantee all obligations of the EMPLOYER in favour of the EMPLOYEE hereunder.

SIGNED AT                          ,      INIZIATIVA S.A.
          -------------------------
THIS 25TH DAY OF SEPTEMBER, 2004.


                                          PER:  /S/  FILIPPO RECAMI
                                                -------------------------------
                                                FILIPPO RECAMI


EXHIBIT A
APPENDIX II

PERFORMANCE BONUS APPRAISAL CRITERIA
EXAMPLE (*) (**)

                                                                  150% OF
                                     50% OF INCREASE/           INCREASE IN      BONUS        FY                 TARGET    ACTUAL
                                      DECREASE IN PP               PP VS       ALLOCATION    2007    ADJUSTED     BONUS     BONUS
COMPANY OBJECTIVES      PRIOR YEAR     VS PRIOR YR      PLAN      PRIOR YR       WEIGHT     ACTUAL      %         VALUE     VALUE
------------------      ----------   ----------------   ----    ------------   ----------   ------   --------    ------   -------

  Bonus Payout %

QUANTITATIVE OPERATING
RESULTS OBJECTIVES
(60 - 75%)

Sales                    130,000K       135,000K      140,000K    145,000K       10%      142,500K    12.5%      36,400    45,500
Gross Profit              40,000K        45,000K       50,000K     55,000K       15%       50,000K    15.0%      54,600    54,600
Operating Expense         70,000K        65,000K       60,000K     55,000K       20%       65,000K    10.0%      72,800    36,400
Net Income                     0            475K          949K      1,424K       20%          712K    15.0%      72,800    54,600
Financial Debt/Equity        2.5           2.25           2.0        1.75        10%         2.25      5.0%      36,400    18,200
Ratio
                                                                               ---------             -------              -------
                                                     SUB TOTAL                   75%                  57.5%     273,000   209,300
                                                                               ---------             -------              -------

                                                                                              FY
STRATEGIC OBJECTIVE                                                                          2007
(25-40%)                                                                         WEIGHT     ACTUAL      %                  VALUE
------------------                                                             ----------   ------   --------             -------

EXAMPLES:
Development of Private                                                            25%        Over       30%      91,000   109,200
Label                                                                                      Achieved
                                                                                            Goals


                                                                               ---------             -------              -------
                                                                                  25%                   30%               109,200
                                                                               ---------             -------    -------   -------
                                                      TOTAL                      100%                 87.5%     364,000*  318,500
                                                                               ---------             -------              -------


* For this example the Target Bonus Value is calculated using 100% of EMPLOYEE's hypothetical annual base of $364,000 for Fiscal Year 2007

** EXTRACT OF SECTION 4.3 OF THIS AGREEMENT STATES THAT IF THE ACTUAL ADJUSTED
NET INCOME FOR A GIVEN FISCAL YEAR OF THE EMPLOYER IS LESS THAN 75% OF THE GOAL (PROVIDED THAT 75% IS STILL THE THRESHOLD UNDER THE SENIOR MANAGEMENT PERFORMANCE BONUS PLAN), THE EMPLOYEE SHALL NOT BE ELIGIBLE FOR THE PERFORMANCE BONUS.


Exhibit 10.18

[SEAL]

BEFORE MTRE. SHELDON MERLING, the undersigned Notary for the Province of Quebec, practising in the City and District of Montreal,

APPEARED:

ANGLO CANADIAN INVESTMENTS, L.P., a limited partnership constituted under
Section 121-201 of the Revised Limited Partnership Act of the laws of the State of New York having its principal place of business, c/o EPIC LLC, 12 East 44th Street, 6th Floor, New York, New York 10017, represented herein by Birkmont Corp., having its principal place of business at the same address, its sole General Partner, herein acting and represented by Robert Vineberg, its representative, duly authorized for all purposes in virtue of a Resolution of its Board of Directors adopted on the fourth day of December, Two Thousand; a certified extract whereof being hereunto annexed to form part hereof after having been acknowledged as true and signed for identification by the signing officer of the said Corporation with and in the presence of the undersigned Notary "ne varietur",

(hereinafter sometimes referred to as the "Landlord"),

OF THE FIRST PART;

AND:

HENRY BIRKS & SONS INC. / HENRY BIRKS ET FILS INC., a corporation duly constituted under the Canada Business Corporations Act by Certificate of Amalgamation bearing Corporation Number 357267-6 dated December 26th, 1998 and which Corporation resulted from an amalgamation, under Section 185 of the Canada Business Corporations Act, of "Henry Birks & Sons Inc. - Henry Birks et Fils Inc." (Corporation Number 3332667) and "3138712 Canada Inc." (Corporation Number 3138712), having its head office at 1240 Carre Phillips, Montreal, Quebec, H3B 3H4, herein acting and represented by Thomas A. Andruskevich, its President and CEO and John D. Ball, its Vice President and Chief Financial and Administrative Officer, both duly authorized for all purposes hereof in virtue of a Resolution of its Board of Directors adopted on the 7th day of April ---- Two Thousand; a certified extract whereof being hereunto annexed to form part hereof after having been acknowledged as true and signed for identification by the signing officer of the Company with and in the presence of the undersigned Notary "ne varietur".

(hereinafter sometimes referred to as the "Tenant")

OF THE SECOND PART.


2

ARTICLE I

DEFINITIONS

The parties hereto agree that when used in this Lease or in any Schedule attached to this Lease, the following words or expressions have the meaning hereinafter set forth.

1.1 "Additional Rent" means any and all sums of money or charges required to be paid by the Tenant under this Lease (except Minimum Rent) whether or not the same are designated "Additional Rent" or whether or not the same are payable to the Landlord or otherwise, and all such sums are payable in lawful money of Canada without any deduction, abatement, set-off or compensation whatsoever. Additional Rent is due and payable with the next monthly installment of Minimum Rent unless otherwise provided, but in any event is not payable as part of Minimum Rent.

1.2 "Consumer Price Index" (hereinafter referred as the "C.P.I.") means the Consumer Price Index, all items, for the Montreal area as published from time to time by Statistics Canada. In the event that the Consumer Price Index is no longer published or ceases to be calculated in substantially the same fashion as at the date hereof, the parties hereto shall agree upon another formula or index upon which the Option Rent (as hereinafter defined) for the Option Term (as hereinafter defined) of the Lease shall be adjusted. In the event of disagreement, the independent Canadian national auditors of the Landlord shall select the applicable formula or index which most closely mirrors the CPI and their determination shall be final and binding.

1.3 "Landlord" means the party of the First Part. Wherever the word "Landlord" is used in this Lease, it is deemed to have the same meaning as "lessor" and shall include the Landlord and its duly authorized representatives. For the purpose of Section 8.4, "Landlord" also includes the officers, servants, employees and agents of the Landlord.

1.4 "Lease Interest Rate" means, at any time, the annual percentage rate of interest which is the higher at such time of (i) 18% and (ii) the rate per annum which is 5 percentage points in excess of the annual percentage rate of interest which is announced from time to time by the Royal Bank of Canada as its prime rate of interest for loans made in Canada in Canadian funds.

1.5 "Minimum Rent" means the annual rent payable by the Tenant pursuant to
Section 4.2 hereof. During the First Option, the Second Option, the Third Option and the Fourth Option,


3

"Minimum Rent" shall mean the annual rent payable by the Tenant pursuant to Section 16.1 hereof.

1.6 "Mortgagee" means any and every mortgagee or hypothecary creditor (including any trustee for bondholders) of the Premises.

1.7 "Person", if the context allows, includes any person, firm, partnership or corporation, or any group of persons, firms, partnerships or corporations or any combination thereof.

1.8 "Premises" means the premises leased to the Tenant as referred to and described in Section 3.1 hereof.

1.9   "Rental Year" means a period of time, the first Rental Year commencing on
      the first day of the Term hereof, and ending twelve (12) calendar months
      thereafter. Rental Years shall consist of consecutive periods of twelve
      (12) calendar months. If, however, the Landlord considers it necessary or
      convenient for its accounting purposes, the Landlord may at any time and
      from time to time, by written notice to the Tenant, specify an annual date
      from which each subsequent Rental Year is to commence and, in such event,
      the then current Rental Year shall terminate on the day preceding the
      commencement of such new Rental Year. The last Rental Year of the Term
      shall terminate upon the expiration of the Term or earlier termination of
      this Lease, as the case may be. Notwithstanding any change to the Rental
      Year, the Minimum Rent as stated in Section 4.2 and the Term of the Lease
      as stated in Section 3.2 shall not be modified as a consequence.

1.10  "Tenant" means the party of the Second Part and is deemed to include the
      word "lessee" and to mean each and every Person mentioned as Tenant in
      this Lease, whether one or more. Any reference to "Tenant" includes, where
      the context allows, the officers, servants, employees, agents and invitees
      of the Tenant and all others over whom the Tenant may reasonably be
      expected to exercise control.

1.11  "Term" means the period of time referred to and ,described in Section 3.2
      hereof and any extension or renewal thereof.

ARTICLE II

INTENT AND INTERPRETATION

2.1 Net Lease:

The Tenant acknowledges and agrees that it is intended that this Lease is a completely net net net lease to the Landlord, except as expressly herein set out, that the Landlord is not responsible during the Term for any costs, charges, expenses and outlays of any nature whatsoever arising from or relating to


4

the Premises, or the use and occupancy thereof, or the contents thereof or the business carried on therein, and the Tenant shall pay all charges, impositions, costs and expenses of every nature and kind relating to the Premises except as expressly herein set out. Any obligation which is not expressly declared herein to be that of the Landlord pertaining to the Premises shall be deemed to be the obligation of the Tenant to be performed by and/or at the expense of the Tenant.

2.2 Obligations:

Each agreement of the Landlord or the Tenant expressed in this Lease, even though not expressed as an obligation, is considered to be an obligation for all purposes.

2.3 Captions and Section Numbers:

The captions, section numbers and article numbers appearing in this Lease are inserted only as a matter of convenience and in no way define, limit, construe or describe the scope or intent of such sections or articles of this Lease nor in any way affect this Lease.

2.4 Extended Meanings:

The words "hereof", "herein", "hereunder" and similar expressions used in any section or subsection of this Lease relate to the whole of this Lease and not to that section or subsection only, unless otherwise expressly provided. The use of the neuter singular pronoun to refer to the Landlord or the Tenant is deemed a proper reference even though the Landlord or the Tenant is an individual, a partnership, a corporation or a group of two or more individuals or corporations. The necessary grammatical changes required to make the provisions of this Lease apply in the plural sense where there is more than one Landlord or Tenant and to either corporations, associations, partnerships, or individuals, males or females shall in all instances be assumed as though in each case fully expressed.

2.5 Partial Invalidity:

If for any reason whatsoever any term, obligation or condition of this Lease, or the application thereof to any Person or circumstance, is to any extent held or rendered invalid, unenforceable or illegal, then such term, obligation or condition:

(a) is deemed to be independent of the remainder of the Lease and to be severable and divisible therefrom, and its invalidity, unenforceability or illegality does not affect, impair or invalidate the remainder of the Lease or any part thereof, and


5

(b) continues to be applicable and enforceable to the fullest extent permitted by law against any Person and circumstances other than those as to which it has been held or rendered invalid, unenforceable or illegal.

Neither party is obliged to enforce any term, obligation or condition of this Lease against any Person if, or to the extent by so doing, such party is caused to be in breach of any laws, rides, regulations or enactments from time to time in force and nothing in this Lease entitles the Landlord to stipulate the price or price range at which any article or service is to be supplied, offered or advertised by the Tenant.

2.6 Entire Agreement:

This Lease and the Schedules, Appendices and Riders, if any, attached hereto form a part hereof, and set forth all the obligations, promises, agreements, conditions and understandings between the Landlord and the Tenant concerning the lease of the Premises and there are no promises, agreements, conditions or understandings, either oral or written, between them other than as herein set forth. For greater certainty, this Lease supersedes and terminates any previous agreement, if any, between the Landlord and the Tenant with respect to the lease of the Premises, as of the Commencement Date hereof whether such agreement is in the form of a lease, an offer to lease or the like. Except as herein otherwise provided, no subsequent alteration, amendment, change or addition to this Lease shall be binding upon the Landlord or the Tenant unless in writing and signed by the Tenant and a duly authorized representative of the Landlord.

2.7 Governing Law:

This Lease shall be construed in accordance with and governed by the laws of the Province of Quebec.

2.8 Time of the Essence:

Time is of the essence of this Lease and of every part hereof.

ARTICLE III

LEASE AND TERM

3.1 Premises:

In consideration of the vents, obligations and agreements herein contained on the part of the Tenant to be paid, observed and performed, the Landlord leases to the Tenant, and the Tenant leases from the Landlord, those certain Premises consisting of the Land more fully described in Schedule "A" hereto and the buildings thereon erected. The Tenant


6

acknowledges that it is leasing the Premises on an "as is" basis, without any work, improvement or alteration from the Landlord.

3.2 Term:

Subject to Sections 16.1, 16.2 and 16.4, the Term of the Lease is twenty
(20) years commencing on December 12th 2000 (the "Commencement Date") and expiring on December 11th, 2020, unless sooner terminated under the provisions hereof.

ARTICLE IV

RENT

4.1 Obligation to Pay:

The Tenant shall pay Minimum Rent and Additional Rent as herein provided.

4.2 Minimum Rent:

The Tenant shall pay from and after the Commencement Date to Friedman & Friedman, the rental agent of the Landlord, at the office of the agent located at 8000 Decarie Blvd., Suite 500, Montreal, Quebec, H4P 2S4 or to Landlord or to such other agent of Landlord as Landlord may direct in writing from time to time, which payment shall be made to "Friedman & Friedman In Trust Anglo Canadian Investments, L.P." or in such other manner as may be directed in writing from time to time by Landlord, in lawful money of Canada, without any prior demand therefor and without any deduction, abatement, set-off or compensation whatsoever, as Minimum Rent the sum of:

(i) One Million Three Hundred Seventy-Five Thousand Dollars ($1,375,000) for the period commencing on December 12th, 2000 and terminating on December 11th, 2003, inclusive;

(ii) One Million Five Hundred Twelve Thousand Five Hundred Dollars ($1,512,500) for the period commencing on December 12th, 2003 and terminating December 11th, 2006, inclusive;

(iii) One Million Six Hundred Sixty-Three Thousand Seven Hundred and Fifty Dollars ($1,663,750), for the period commencing December l2th, 2006 and terminating December 11th, 2009, inclusive;

(iv) One Million Eight Hundred Thirty Thousand One Hundred and Twenty-Five Dollars ($1,830,125), for the period commencing December 12th, 2009 and terminating December 11th, 2012, inclusive;


7

(v) Two Million Thirteen Thousand One Hundred and Thirty-Eight Dollars ($2,013,138), for the period commencing December 12th, 2012 and terminating December 11th, 2015, inclusive.

(vi) Two Million Two Hundred Fourteen Thousand Four Hundred Fifty-Two Dollars ($2,214,452) for the period commencing December 12th, 2015 and terminating December 11th, 2020 inclusive.

Minimum Rent shall be payable in equal monthly instalments in each year in advance on the first (1st) day of each calendar month.

The Minimum Rent will be adjusted on a per diem basis based on a period of three hundred and sixty-five (365) days if the first Rental Year or the last Rental Year is less than twelve (12) months.

If the Commencement Date is on a day other than the first (1st) day of a calendar month, then the Tenant shall pay, upon the Commencement Date, a portion of the Minimum Rent prorated on a per diem basis from the Commencement Date to the end of the month in which the Commencement Date occurs, based upon a period of three hundred and sixty-five (365) days.

From the Commencement Date until August 1, 2001, the Landlord authorizes the Tenant to make its monthly payment of Minimum Rent in the following manner:

(i) the Tenant shall make a payment to "Friedman & Friedman In Trust-Anglo Canadian Investments, L.P." and to "Gespa CDPQ Inc., as mandatary for N-45o First CMBS Issuer Corporation and Montreal Trust Company, to the extent of their respective interests" jointly in the amount (the "Mortgage Payment Amount") then owed pursuant to the terms of the Deed of Loan entered into between Caisse de depot et placement du Quebec ("CDPQ") and 3138712 Canada Inc. before Kevin Leonard, Notary, on July 2, 1998 under his minute number 3250 (the "1998 Mortgage");

(ii) the Tenant shall make a second payment to "Friedman & Friedman In Trust Anglo Canadian Investments, L.P." and to "Hypotheques CDPQ Inc." jointly in the amount (the "Second Mortgage Payment Amount") then owed pursuant to the terms of the Deed of Loan entered into between Hypotheques CDPQ Inc. and Henry Birks et Fils Inc. before Kevin Leonard, Notary, on


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November 4, 1999 under his minute 3764 (the "1999 Mortgage"); and

(iii) the Tenant shall make a third payment to "Friedman & Friedman In Trust-Anglo Canadian Investments, L.P." in the amount which represents the difference between the monthly payment of Minimum Rent payable for the month in question less the Mortgage Payment Amount and the Second Mortgage Payment Amount paid by Tenant for the said month.

From and after September 1, 2001, the Tenant shall make its monthly payment of Minimum Rent to "Friedman & Friedman In Trust-Anglo Canadian Investments, L.P." or as Landlord shall otherwise from time to time direct.

4.3 Non-Resident Tax

The Tenant shall make the Canadian tax withholding provided for under Part XIII of the Income Tax Act (Canada) (the "Non-Resident Tax") as required with respect to each entire payment of Minimum Rent and Additional Rent unless, at the Commencement Date, the Landlord or a person acting on behalf of the Landlord has confirmed to the Tenant in writing (the "Tax Confirmation") that the Non-Resident Tax relating to said payments will be paid within the prescribed delay to the Canadian tax authority. The Tax Confirmation will remain in effect until written notice to the contrary is received by the Tenant or until Tenant is informed that Landlord or agent effecting payment on behalf of Landlord has not remitted to the Canadian tax authority the Non-Resident Tax within the prescribed delay. In the latter case, the Tenant will provide the Landlord with a notice informing it that unless the Landlord pays all outstanding amounts of Non-Resident Tax within 10 days of the said notice, the Tenant will withhold from the payments of Rent an amount equal to the Non-Resident Tax and remit same to the Canadian tax authority as required.

The Landlord shall promptly indemnify and keep indemnified the Tenant from and against any loss, costs, charges and expenses resulting or arising from any tax assessment of the Tenant by the Canadian tax authority for failure to have withheld the Non-resident Tax with respect to a payment of Minimum and Additional Rent for which the Tenant had obtained a Tax Confirmation from the Landlord.

4.4 Rent and Additional Rent Past Due:

If the Tenant falls to pay, when the same is due and payable, any Minimum Rent, Additional Rent (collectively referred to as the "Rent") or other amount payable by the Tenant under this


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Lease, such unpaid amounts bear interest from the due date thereof to the date of payment at the Lease Interest Rate from time to time.

In addition, in the event of any failure by Tenant referred to in the preceding paragraph, which failure extends beyond the five (5) day notice period referred to in Section 14.1(a), there shall immediately become due and payable by the Tenant to the Landlord, as an indemnity in respect of the loss of the Landlord arising from such failure, an amount equal to five percent (5%) of the amount which the Tenant failed to pay when due.

ARTICLE V

TAXES

5.1 Taxes - Definition:

"Taxes" shall mean and include all real estate taxes, property taxes, surtaxes on non-residential properties and/or similar, municipal taxes, school taxes, ecclesiastical taxes, rates including local improvement rates, duties and assessments (as they presently exist and as they may hereafter exist during the term hereof) that may be levied, rated, charged or assessed against the Premises and/or all fixed equipment and facilities thereon or therein or any property on or in the Premises owned or brought thereon or therein by Landlord or Tenant, and any and every of its assignees or subtenants and its and their respective officers, agents, employees, servants, visitors or licensees and/or against Landlord or Tenant in respect thereof, whether such Taxes, rates, duties or assessments are charged by a municipal, parliamentary, school, or any other body of competent jurisdiction. Taxes shall exclude amounts attributable to Landlord's tax on capital, large corporation's tax, Landlord's Federal and Provincial income taxes and any amounts payable pursuant to Part XIII of the Income Tax Act (Canada).

Real estate taxes shall also include, without limitation:

(a) Any governmental charges, duties or taxes (other than income tax), including goods and services tax and provincial sales tax assessed with respect to rents payable to the Landlord by any tenant or occupant of the Premises, in lieu of, in replacement for, or in addition to any of the real estate taxes; and

(b) All reasonable costs and fees incurred by the Landlord in contesting and/or negotiating with public authorities as to the real estate taxes.


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If the system of real estate taxation shall be altered or varied and any new tax or levy shall be levied or imposed on the Premises in substitution (in whole or in part) for and/or in addition to real estate taxes presently levied or imposed on immoveables in the city, or urban community in which the Premises are situated, then any such new tax or levy shall be included within the term "real estate taxes".

5.2 Taxes Payable by the Tenant:

Landlord shall estimate from time to time the amount of the Taxes payable by Tenant hereunder for such periods, not exceeding twelve (12) months, as Landlord shall from time to time determine acting reasonably, Tenant shall pay to the Landlord monthly, in advance, on the first day of each calendar month 1/12th of the amount as so reasonably estimated by Landlord. In addition, if at any time Landlord determines that the amount paid to it by Tenant, after deduction of amounts previously paid by Landlord on account of Taxes, is not sufficient to pay any instalment on account of Taxes coming due, the Tenant shall pay the amount of the deficiency to the Landlord within ten (10) days of notice from the Landlord, (provided that if such notice is received by Tenant more than forty (40) days prior to the date when such Taxes are due, Tenant shall be entitled to pay such deficiency in equal monthly instalments, provided that the entire deficiency shall be paid not less than twenty (20) days prior to the date when such Taxes are due) the intent being that at the time at which any instalment on account of or other payment in respect of Taxes comes due (the "Due Date") the Landlord shall have received from the Tenant an amount (net of amounts previously paid by the Landlord on account of Taxes) sufficient to pay the amount of such instalment or other payment in full and overpayments or underpayments of instalments by Tenant shall be adjusted on a periodic basis, as Landlord shall determine acting reasonably. Conversely, if at the Due Date, the Tenant has paid amounts in excess of the amounts due on account of Taxes, Landlord shall give Tenant credit for the amount of the excess payment against future instalments for Taxes.

Notwithstanding the provisions of this Section 5.2, the Tenant shall pay directly to the CDPQ, as required by the 1998 Mortgage, all amounts payable in respect of Taxes.

5.3 Business Taxes and Other Taxes of the Tenant:

In addition to the Taxes payable by the Tenant pursuant to Section 5.2, the Tenant shall pay as Additional Rent to the lawful taxing authorities, or to the Landlord, as Landlord may direct, and shall discharge in each Rental Year when the same become due and payable:


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(a) all taxes, rates, duties, assessments and other charges that are levied, rated, charged or assessed against or in respect of all improvements, equipment and facilities of the Tenant on or in the Premises or any part or parts thereof, or the Landlord on account of its ownership thereof or interest therein; and

(b) every tax and license fee which is levied, rated, charged or assessed against or in respect of any and every business carried on in the Premises or in respect of the use or occupancy thereof and every subtenant of the Tenant, or against the Landlord on account of its ownership thereof or interest therein, in respect of the business carried on in the Premises or in respect of the use or occupancy thereof.

all of the foregoing being collectively referred to as "Business Taxes" and whether in any case, any such taxes, rates, duties, assessments or license fees are levied, rated, charged or assessed by any federal, provincial, municipal, school or other body during the Term. For greater certainty, Business Taxes shall not include amounts attributable to Landlord's tax on capital, large corporations tax nor Landlord's federal and provincial income taxes.

5.4 Tenants Responsibility:

The Tenant shall:

(a) upon request of the Landlord:

(i) promptly deliver to the Landlord for inspection, receipts for payment of all Business Taxes payable by the Tenant pursuant to Section 5.3;

(ii) promptly deliver to the Landlord notices of any assessments of any Business Taxes or other assessments received by the Tenant which relate to the Premises;

(iii) furnish such other information in connection with any Taxes and any Business Taxes payable by the Tenant pursuant to Sections 5.2 or 5.3 as the Landlord reasonably determines from time to time; and

(b) promptly deliver to the Landlord notice of any appeal or contestation which the Tenant shall intend to institute with respect to any Taxes payable pursuant to Section 5.2 or any Business Taxes payable pursuant to Section 5.3 and consult with and obtain the prior written approval of the Landlord to any such appeal or contestation which prior written approval shall not be


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unreasonably withheld. If the Tenant obtains such approval, the Tenant shall deliver to the Landlord such security for the payment of such Taxes and Business Taxes as the Landlord deems advisable, acting reasonably, and the Tenant shall diligently prosecute any such appeal or contestation to a speedy resolution and shall keep the Landlord informed of its progress in that regard, from time to time.

The Tenant shall promptly indemnify and keep indemnified the Landlord from and against all loss, costs, charges and expenses occasioned by or arising from all Taxes and Business Taxes and any taxes which may in future be levied in lieu of Taxes or Business Taxes or which may be assessed against any rentals payable pursuant to this Lease in lieu of Taxes or Business Taxes, whether against the Landlord or the Tenant, including, without limitation, any increase whensoever occurring in Taxes or Business Taxes directly or indirectly arising out of any appeal or contestation by the Tenant of the Taxes or Business Taxes relating to the Premises or any part thereof.

5.5 Per Diem Adjustment:

If any Rental Year during the Term of this Lease is less than twelve (12) calendar months, the Taxes that the Tenant is required to pay pursuant to
Section 5.2 hereof shall be subject to a per diem adjustment on the basis of a period of three hundred and sixty-five (365) days.

ARTICLE VI

UTILITIES AND HEATING, VENTILATING AND AIR-CONDITIONING

6.1 Charges for Utilities:

The Tenant shall be solely responsible for and shall promptly pay the aggregate of:

(i) the total cost of supplying water, fuel, power, telephone and other utilities (the "Utilities") used or consumed in or with respect to the Premises; and

(ii) the cost of any other charges levied or assessed in lieu of or in addition to such Utilities.

Tenant shall also be responsible for and shall promptly pay all costs and expenses including charges from the public utilities providing same for fittings, machines, apparatus, meters or other items or machinery leased in respect of any Utilities and


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for all work or services performed by any corporation or commission in connection therewith.

In no event is the Landlord liable for, nor has the Landlord any obligation with respect to an interruption or cessation of, or a failure in the supply of any such Utilities, services or systems in, to or serving the Premises, whether supplied by the Landlord or others.

6.2 Heating. Ventilating and Air-Conditioning:

The Tenant shall, throughout the Term, cause the Premises to be heated, ventilated and cooled, as appropriate in such a manner as to maintain such reasonable conditions of temperature and humidity within the Premises as are determined by the Landlord. All costs and expenses of the heating, ventilating and air-conditioning of the Premises including, without limitation, the cost of maintaining, repairing and replacing any heating, ventilating and air-conditioning systems shall be paid by the Tenant.

ARTICLE VII

USE OF PREMISES

7.1 Use of Premises:

The Tenant shall use the Premises in accordance with the uses permitted by the applicable city by-laws; substantially all of the portion of the Premises used presently for retail purposes shall continuously be used throughout the Term of this Lease for the purpose of retail sales or corporate sales of jewellery, flatware, giftware and similar products; the balance of the Premises may be used for any lawful purpose provided that with respect to such non-retail portion of the Premises, if Tenant wishes to materially change its use from its present use, it shall obtain the prior written consent of the Landlord and the Landlord shall be entitled to withhold such consent if, in the opinion of Landlord, reasonably expressed, such proposed use may materially adversely affect the value of the Premises. The Tenant will not use or permit or suffer the use of the Premises or any part thereof for any other business or purpose.

7.2 Conduct of Business:

The Tenant shall occupy the Premises from and alter the Commencement Date and, thereafter throughout the Term, shall conduct continuously and actively the business set out in Section 7.1 hereof.


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7.3 Observance of Law:

The Tenant shall, at its sole cost and expense and subject to Sections 9.1 and 9.2 hereof, promptly:

(a) observe and comply with all provisions of law including, without limiting the generality of the foregoing, all requirements of all governmental authorities, including federal, provincial and municipal legislative enactments, by-laws and other regulations now or hereafter in force which pertain to or affect the Premises, the Tenant's use of the conduct of any business in the Premises, or the making of any repairs, replacements, alterations, additions, changes, substitutions or improvements of or to the Premises;

(b) observe and comply with all requirements of, and pay for all costs and expenses in connection with the controls imposed by governmental authorities for ambient air and environmental standards;

(c) observe and comply with all police, fire, sanitary and environmental regulations imposed by any governmental (federal, provincial or municipal) authorities, or made by fire insurance underwriters; and

(d) carry out all modifications, alterations or changes of or to the Premises and the Tenant's conduct of business in or use of the Premises which are required by any such authorities as set out above.

7.4 Extra-Provincial License:

If at any time during the Term, the Tenant is or becomes a corporation which, under the laws of the Province of Quebec, is required to obtain an extra-provincial license in order to carry on business in the manner contemplated by this Lease, the Tenant shall obtain such license and shall promptly and at its sole cost and expense take all steps that are necessary to maintain same in good standing throughout the Term. The Tenant shall from time to time, at the request of the Landlord, provide the Landlord with evidence satisfactory to the Landlord and its solicitors of the status and the particulars of any such license, or the basis on which the Tenant is not so obliged to obtain or maintain such license.


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ARTICLE VIII

INSURANCE AND INDEMNITY

8.1 Insurance:

(a) The Tenant, from the Commencement Date and throughout the Term, at its sole cost and expense, shall take out and keep in full force and effect and in the names of the Tenant, the Landlord and the Mortgagee as their respective interests may appear, the following insurance:

(i) Insurance upon:

(A) the Premises, together with all the improvements, alterations and additions thereto and machinery and equipment therein and thereon owned by the Landlord or installed by or on behalf of the Landlord for the full replacement cost thereof with coverage against at least the perils of fire and standard extended coverage including sprinkler leakages (if applicable), earthquake, flood and collapse (as defined by the policy);

(B) property of every description and kind owned by the Tenant, or for which the Tenant is legally liable, or installed by or on behalf of the Tenant, and which is located within the Premises, including, without limitation, furniture, fittings, installations, alterations, additions, partitions, fixtures and anything in the nature of a leasehold improvement (but specifically excluding the Tenant' s stock-in-trade, furniture and moveable equipment), in an amount of not less than ninety per cent (90%) of the full replacement cost thereof, with coverage against at least, the perils of fire and standard extended coverage including sprinkler leakages (where applicable), earthquake, flood and collapse (as defined by the policy); and

(C) the Tenant's stock-in-trade, furniture and moveable equipment in an amount of not less than ninety percent (90%) replacement factory selling price thereof with coverage against at least the perils of fire and standard extended coverage


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including sprinkler leakages (where applicable), earthquake, flood and collapse (as defined by the policy).

The amount of full replacement cost shall be determined from time to time by an appraiser mutually acceptable to Landlord and Tenant. In the event that Landlord and Tenant fall to agree on a mutually accepted appraiser and if there is a dispute as to the amount which comprises full replacement cost, the decision of the Landlord and the Mortgagee shall be conclusive;

(ii) broad form boiler and machinery insurance on a blanket repair and replacement basis with limits for each accident in an amount not less than the repair or the replacement cost of the Premises and all leasehold improvements and of all boilers, pressure vessels, air-conditioning equipment and miscellaneous electrical apparatus owned or operated by the Tenant or by Landlord or by others on behalf of the Tenant or the Landlord in the Premises, or relating to or serving the Premises;

(iii) business interruption insurance in such amount as will reimburse the Tenant for direct or indirect loss of earnings attributable to all perils insured against in Section 8.1(a)(i) and 8.1(a)(ii) and other perils commonly Insured against by prudent tenants or attributable to prevention of access to the Premises as a result of such perils;

(iv) rental interruption insurance in such amount as will be sufficient to pay Minimum Rent and Additional Rent for a twelve (12) month period during the then current Rental Year.

(v) public liability and property damage insurance including personal injury liability, employers' liability, and owners' and contractors' protective insurance coverage with respect to the Premises, such coverage to include the activities and operations conducted by the Tenant and any other Person on the Premises. Such policies shall:

(A) be written on a comprehensive basis with inclusive limits of not less than Ten Million Dollars ($10,000,000) for bodily injury to any one or more Persons or property damage, or such higher limits as the


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Landlord, acting reasonably, or the Mortgagee requires
from time to time;

(B) not be invalidated as respects the interests of the Landlord and the Mortgagee by reason of any breach or violation of any warranties, representations, declarations or conditions contained in the policies; and

(C) contain a severability of interests provision and cross-liability clause;

(vi) any other form of insurance as the Tenant or the Landlord, acting reasonably, or the Mortgagee requires from time to time in form, in amounts and for insurance risks against which a prudent owner or tenant would insure.

(b) All policies required to be written on behalf of the Tenant pursuant to Sections 8.1(a)(i), 8.1(a)(ii) and 8.1(a)(iii) shall contain the Mortgagee's standard mortgage clause and all policies required to be written on behalf of the Tenant pursuant to Sections 8.1(a)(i), 8.1
(a) (il), 8.1(a)(iii), 8.1(a)(iv) and 8.1(a)(v) shall contain a waiver of any subrogation rights which the Tenants insurers may have against the Landlord and against those for whom the Landlord is in law responsible, whether any such damage is caused by the act, omission or negligence of the Landlord or those for whom the Landlord is in law responsible. All policies written on behalf of Landlord with respect to the Premises shall contain a waiver of subrogation of rights which Landlord's insurers may have against Tenant and against those for whom the Tenant is in law responsible.

(c) All policies required to be written on behalf of the Tenant pursuant to this Lease shall name Landlord and Mortgagee as additional insured as its interest may appear, it being understood that their rights in the proceeds payable with respect to the policies described in Section 8.1(a)(i)(B) and 8.1(a)(i)(C), other than with respect to the leasehold improvements, shall be subordinate to the rights of secured creditors of Tenant;

(d) All policies:

(i) shall be taken out with reputable insurers acceptable to the Landlord and the Mortgagee;

(ii) shall be in a form satisfactory from time to time to the Landlord and the Mortgagee;


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(iii) shall be non-contributing with, and shall apply only as primary and not as excess to any other insurance available to the Landlord or the Mortgagee; and

(iv) shall not be invalidated as respects the interests of any of the Landlord, and of the Mortgagee by reason of any breach of violation of any warranties, representations, declarations or conditions contained in the policies.

All policies shall contain an undertaking by the insurers to notify the Landlord and the Mortgagee in writing not less than thirty (30) days prior to any material change, cancellation, or termination thereof.

(e) The Tenant agrees that:

(i) certificates of insurance duly executed by the Tenant's insurers evidencing the required insurance, or, if required by the Landlord or the Mortgagee, certified copies of each such insurance policy, will be delivered to the Landlord and the Mortgagee as soon as practicable after the placing of the required insurance;

(ii) no review or approval of any such insurance certificate by the Landlord or the Mortgagee shall derogate from or diminish the Landlord's or the Mortgagee's rights or the Tenant's obligations contained in this Lease including, without limitation, those contained in this Article VIII.

(f) The Tenant agrees that if the Tenant falls to take out or to keep in force any such insurance referred to in this Section 8.1, or should any such insurance not be approved by either the Landlord or the Mortgagee, the Landlord has the right without assuming any obligation in connection therewith, to effect such insurance at the sole cost of the Tenant and all outlays by the Landlord shall be immediately paid by the Tenant to the Landlord as Additional Rent on the first (1st) day of the next month following said payment by the Landlord without prejudice to any other rights and remedies of the Landlord under this Lease.

8.2 Increase in Insurance Premiums:

The Tenant shall not keep, use, sell or offer for sale in or upon the Premises any article which may be prohibited by any fire insurance policy in force from time to time covering the Premises. If:


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(a) the occupancy of the Premises;

(b) the conduct of business in the Premises;

(c) the sale of any merchandise from or on the Premises (whether or not the Landlord has consented to the sale of such merchandise); or

(d) any acts or omissions of the Tenant in the Premises or any part thereof,

causes or results in any increase in premiums for the insurance carried from time to time by the Landlord with respect to the Premises, the Tenant shall pay any such increase in premiums for the insurance carried from time-to time by the Landlord as Additional Rent forthwith after invoices for such additional premiums are rendered by the Landlord. The Tenant shall comply promptly with all requirements of the Groupement Technique des Assureurs or of any insurer now or hereafter in effect, pertaining to or affecting the Premises.

8.3 Cancellation of Insurance:

If any insurance policy upon the Premises or any part thereof shall be cancelled or shall be threatened by the insurer to be cancelled, or the coverage thereunder reduced in any way by the insurer by reason of the use and occupation of the Premises or any part thereof by the Tenant or by any assignee or subtenant of the Tenant, or by anyone permitted by the Tenant to be upon the Premises or for any other reason, and if the Tenant fails to remedy the condition giving rise to cancellation, threatened cancellation, or reduction of coverage within five (5) business days after written notice thereof by the Landlord or within a shorter delay if same is required by the insurer, the Landlord may, at its option, either:

(a) repossess the Premises forthwith by delivering to Tenant a notice in writing of its intention so to do and thereupon the Landlord shall have the same rights and remedies as are contained in Article XIV, or

(b) enter upon the Premises and remedy the condition giving rise to such cancellation, threatened cancellation or reduction, and the Tenant shall forthwith pay the cost thereof to the Landlord, which cost may be collected by the Landlord as Additional Rent, and the Landlord shall not be liable for any damage or injury caused to any property of the Tenant or of others located on the Premises as a result of any such entry. The Tenant agrees that any such entry by the Landlord is not a breach of any obligation for peaceable enjoyment contained in this Lease


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8.4 Loss or Damage:

Landlord shall not be liable for any death or injury arising from or out of any occurrence in, upon, at, or relating to, the Premises, or damage to property of the Tenant or of others located on the Premises, nor shall it be responsible for any loss of or damage to any property of the Tenant or others from any cause whatsoever, whether or not any such death, injury, loss or damage results from the negligence of the Landlord or its agents, servants or employees or other Persons for whom it may, in law, be responsible. Without limiting the generality of the foregoing, the Landlord shall not be liable for any injury or damage to Persons or property resulting from fire, explosion, falling plaster, steam, gas, electricity, water, rain, flood, snow, ice or leaks from any part of the Premises or from the pipes, appliances, plumbing works, roof, or subsurface of any floor or ceiling or from the street or any other place or by dampness or by any other cause whatsoever. Landlord shall not be liable for any such damage caused by other tenants or Persons in the Premises or by occupants of property adjacent thereto, or the public, or caused by construction or by any private, public or quasi-public work. All property of the Tenant kept or stored on the Premises shall be so kept or stored at the risk of the Tenant only and the Tenant shall indemnify the Landlord and save it harmless from any claims arising out of any damages to the same, including, without limitation, any subrogation claims by the Tenant's insurers.

8.5 Indemnification of Landlord:

Notwithstanding any other terms, obligations and conditions contained in this Lease, the Tenant shall indemnify the Landlord and save it harmless from and against any and all loss (including loss of all rent payable by the Tenant pursuant to this Lease), claims, actions, damages, liability and expense in connection with loss of life, personal injury, damage to property or any other loss or injury whatsoever arising from or out of this Lease, or any occurrence in, upon or at the Premises, or the occupancy or use by the Tenant of the Premises or any part thereof, or anyone permitted to be on the Premises by the Tenant whether or not such loss, claims, actions, damages, liability or expense results from the negligence of the Landlord or its agents, servants or employees or other Persons for whom it may, in law, be responsible. If any claim is made against the Landlord with respect to this Lease, the Premises or the Tenant or if the Landlord shall be made a party to any litigation commenced by or against the Tenant, then the Tenant shall protect, indemnify and hold the Landlord harmless and shall pay all costs, expenses and reasonable legal fees incurred or paid by the Landlord in connection with such claim or litigation. The Tenant shall also pay all costs, expenses and legal fees that may be incurred or paid by the


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Landlord in enforcing the terms, obligations and conditions in this Lease. It is agreed by the parties hereto that any indemnification for which the Tenant is responsible shall be less any insurance proceeds paid to Landlord or for the benefit of Landlord in respect of such loss, claims, actions, damages, liability or expense.

ARTICLE IX

MAINTENANCE, REPAIRS AND ALTERATIONS

9.1 Maintenance and Repairs by Tenant:

The Tenant shall, at all times during the Term at its sole cost, repair, keep and maintain the Premises in good order and repair (which shall include, without limitation, periodic painting and decoration), in at least as good condition as at the Commencement Date as determined by the Landlord and shall, subject to Section 9.2, make all needed repairs and replacements thereto (including, without limitation, all major and minor repairs), with due diligence and dispatch to:

(a) the whole of the Premises, interior and exterior (including without limitation, the structure thereof, entrances, all glass, show window mouldings and exterior surfaces); and

(b) all equipment in and appurtenances of the Premises and improvements to the Premises (including, without limitation, lighting, wiring, plumbing fixtures and equipment and heating, air-conditioning and ventilating fixtures and equipment),

the whole notwithstanding any law or regulation to the contrary relating to maintenance and repair of leased premises.

9.2 Landlord's Approval of the Tenant's Repairs:

The Tenant shall not make any repairs, alterations, replacements, or improvements to any part of the Premises without first obtaining the Landlord's written approval not to be unreasonably withheld or delayed. The Tenant shall submit to the Landlord:

(a) details of the proposed work including drawings and specifications prepared by qualified architects or engineers and conforming to good engineering practice;

(b) such indemnification against privileges, costs, damages and expenses as the Landlord requires; and

(c) evidence satisfactory to the Landlord that the Tenant has obtained, at its expense, all necessary consents,


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permits, licenses and inspections from all governmental and regulatory authorities having jurisdiction. All such repairs, replacements, alterations, or improvements by the Tenant to the Premises approved by the Landlord shall be performed:

(i) at the sole cost of the Tenant;

(ii) by competent workmen whose labour union affiliations are compatible with others employed by the Landlord and its contractors;

(iii) in a good and workmanlike manner;

(iv) in accordance with the drawings and specifications approved by the Landlord; and

(v) subject to the reasonable regulations, controls and inspection of the Landlord.

Any such repairs, replacements, alterations, or improvements made by the Tenant without the prior written consent of the Landlord or which are not made in accordance with the drawings and specifications approved by the Landlord shall, if requested by the Landlord, be promptly removed by the Tenant at the Tenant's expense and the Premises restored to their previous condition. Where Landlord's approval is required hereunder, Landlord shall be deemed to have approved any such request if Landlord shall have not communicated its disapproval thereof within twenty-one (21) days following the date when the Landlord shall have received all of the documents required to be submitted by Tenant pursuant hereto with respect to such proposed repair, replacement, alteration or improvement. Notwithstanding the foregoing, the approval of Landlord shall not be required in respect of (i) minor nonstructural repairs replacements, improvements or alterations having a cost of not more than Fifty Thousand Dollars ($50,000) in respect of each repair or alteration, (ii) repairs having a cost of Ten Thousand Dollars ($10,000) or less; (iii) repairs of an emergency nature irrespective of the cost thereof, provided that notice of such repair be provided contemporaneously to Landlord; and (iv) renovations of the interior portion of the Premises used for retail sales provided that such renovations be non-structural and that in the case of subsections (i) and (iv) only, Tenant shall have given prior notice in writing to Landlord in respect to such proposed repairs, alterations or renovations not less than ten (10) days prior to the commencement of work with respect thereto.

No repairs, alterations, additions, decorations or improvements to the Premises by or on behalf of the Tenant shall be permitted which may weaken or endanger the structure or adversely affect the condition or operation of the Premises or diminish the


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value thereof, or restrict or reduce the Landlord's coverage for zoning purposes.

The parties hereto acknowledge that the Tenant has agreed to undertake to renovate the Premises within the first three (3) years of the Term in the amount of not less than Two Million Five Hundred Thousand Dollars ($2,500,000). The Tenant has submitted to the Landlord, and the Landlord acknowledges having received, details of the proposed work including drawings and specifications prepared by qualified architects. The Landlord has given its written approval to the said renovations as evidenced in a letter dated November 28th, 2000. It is understood by the parties hereto that a failure by the Tenant to undertake the renovations described herein shall constitute a default under this Lease in accordance with the provisions of Article XIV.

9.3 Maintenance by Landlord:

The Landlord shall not be required to perform any maintenance or repair of any nature whatsoever to the Premises or any part thereof, the whole notwithstanding any law or regulation to the contrary, the intent of the parties being that Tenant shall be solely liable and responsible for the performance of all maintenance and repairs of every nature whatsoever to the Premises.

If the Tenant refuses or neglects to commence promptly any repairs as required pursuant to Section 9.1 hereof following written notice thereof from Landlord and to carry out and complete such repairs on an expeditious basis or to the responsible satisfaction of the Landlord, the Landlord may, but shall not be obliged to, perform such maintenance and repairs and replacements without liability to the Tenant for any loss or damage that may result to the Tenant's merchandise, fixtures or other property or to the Tenant's business by reason thereof, and upon completion thereof, the Tenant shall pay to the Landlord as Additional Rent upon demand, both the Landlord's costs relating to any such maintenance and repairs and replacements plus a sum equal to fifteen percent (15%) thereof representing the Landlord's overhead the whole without prejudice to the Landlord's rights arising pursuant to Section 14.1 relating to the Tenant's failure to perform its obligations as herein contained. The Tenant agrees that the making of any maintenance and repairs and replacements by the Landlord pursuant to this Section 9.3 is not a breach of any obligation for peaceable enjoyment contained in this Lease.

9.4 Repair on Notice:

In addition to the obligations of the Tenant contained in Section 9.1 hereof, the Tenant shall effect all repairs referred to


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therein according to notice from the Landlord but failure by the Landlord to give notice shall not relieve the Tenant from its obligations under
Section 9.1 hereof.

9.5 Return of the Premises:

At the termination of this Lease, the Tenant will quit the Premises and will peaceably surrender and yield and deliver the same up to the Landlord together with all alterations, decorations, additions and improvements thereon (save such fixtures as are specifically excepted by the terms of this Lease) in good order and repair in at least as good condition as at the Commencement Date, and no compensation shall be paid by the Landlord to the Tenant therefore, and all such improvements shall remain the sole property of the Landlord.

9.6 Tenant Not to Overload Facilities:

The Tenant shall not install any equipment which will exceed or overload the capacity of any utility, electrical or mechanical facilities in the Premises and the Tenant will not bring into the Premises or install any utility, electrical or mechanical facility or service which the Landlord does not approve. The Tenant agrees that if any equipment installed by the Tenant requires additional utility, electrical or mechanical facilities, the Landlord may in its sole discretion, if they are available, elect to install them at the Tenants expense and in accordance with plans and specifications to be approved in advance in writing by the Landlord.

9.7 Tenant Not to Overload Floors:

The Tenant shall not bring upon the Premises or any part thereof, any machinery, equipment, article or thing that by reason of its weight, site or use, might in the opinion of the Landlord damage the Premises and shall not at any time overload the Floors of the Premises. If any damage is caused to the Premises by any machinery, equipment, object or thing or by overloading, or by any act, neglect, or misuse on the part of the Tenant, or any of its servants, agents, or employees, or any Person having business with the Tenant, the Tenant shall forthwith repair such damage, or in the event the Tenant shall fall to forthwith repair such damage following request by Landlord, at the option of the Landlord, pay the Landlord forthwith on demand as Additional Rent, the cost of repairing such damage plus a sum equal to fifteen percent (15%) of such cost representing the Landlord's overhead.

9.8 Environmental Condition of Property:

The Tenant warrants and represents that during its occupancy of the Premises, as described above, it will not store, process or cause to remain on the Premises any contaminants,


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pollutants, toxic or dangerous or hazardous substances or materials or wastes, PCBs, friable asbestos, or oil contaminants which may have penetrated into the soil and/or building areas, and/or any other substances which create an environmental problem, or any other similar contamination except certain small quantities of acid used in the ordinary course of the production of jewellery (hereinafter altogether referred to as "Contaminants"). Furthermore, should there be evidence that Contaminants have been placed on the Premises by the Tenant during or prior to the Term, the Tenant shall be responsible for the cost of an environmental audit of the Premises prepared by the Landlord's reputable Environmental Consultant and shall comply, at its cost, with the methods of removal of said Contaminants as specified by the said Environmental Consultant. Landlord acknowledges that it is aware that friable asbestos is presently on the Premises and Tenant shall not be required to remove same as long as during the Term same remains in compliance with all applicable legislation; all liability of every nature whatsoever arising from such friable asbestos or any asbestos which has previously been within the Premises shall be borne exclusively by Tenant and Tenant shall indemnify Landlord and hold Landlord harmless in respect thereof. The obligations of the Tenant outlined in this Section 9.8 shall survive the termination of this Lease.

9.9 Removal and Restoration by Tenant:

(a) All alterations, decorations, additions and improvements made by the Tenant, or made by the Landlord on the Tenant's behalf (other than the Tenants trade fixtures), shall immediately become the property of the Landlord upon affixation or installation without compensation therefore to the Tenant. Such alterations, decorations, additions or improvements shall not be removed from the Premises either during or at the expiration of the Term or earlier termination of this Lease without compliance with the provisions of Section 9.2, except that:

(i) the Tenant may during the Term in the usual or normal course of its business remove its trade fixtures, provided such trade fixtures have become excess for the Tenant's purposes or the Tenant is substituting new and similar trade fixtures therefor, and provided that in each case,

(A) the Tenant is not in default under this Lease; and

(B) such removal is done at the Tenant's sole cost and expense; and


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(ii) the Tenant shall, at the expiration of the Term, at its own cost, remove all its trade fixtures, including without limitation, any free-standing safes and such of its leasehold improvements and fixtures installed in the Premises by or for the Tenant or by or for its predecessors as the Landlord requires to be removed. Landlord shall give Tenant notice at least thirty (30) days prior to the expiration of the Term as to those leasehold improvements and fixtures which Landlord requires Tenant to remove and if it shall be not possible for Tenant, using all reasonable diligence, to remove all of same prior to the expiration of the Term, Landlord shall grant to Tenant such additional period of time as Landlord may determine, acting reasonably, that shall be necessary in order to permit Tenant to completely remove such leasehold improvements and fixtures.

(b) If the Tenant does not remove its trade fixtures at the expiration of the Term or earlier termination of this Lease, the trade fixtures shall, at the option of the Landlord, become the property of the Landlord and may be removed from the Premises and sold or disposed of by the Landlord in such manner as it deems advisable. The Tenant shall be responsible for the reasonable costs incurred by the Landlord to remove the said property plus fifteen percent (15%).

(c) The Tenant shall, in the case of every such installation or removal either during or at the expiration of the Term effect the same at times designated by the Landlord and promptly make good any damage caused to the Premises by the installation or removal of any such alterations, decorations, additions or improvements.

(d) For greater certainty, the Tenant's trade fixtures shall not include any:

(i) heating, ventilating or air-conditioning systems, facilities and equipment in, or serving the Premises;

(ii) floor covering affixed to the floor of the Premises;

(iii) light fixtures;

(iv) store front and doors; and

(v) internal stairways;

all of which are deemed to be leasehold improvements.


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9.10  Notice by Tenant:

      The Tenant shall, when it becomes aware of same, notify the Landlord of
      any damage to or deficiency or defect in any part of the Premises, any
      equipment or utility systems, or any installations located therein,
      notwithstanding the Tact that the Landlord may have no obligations with
      respect to them, provided that no such notice shall be required in the
      case of damage, deficiency or defect having a cost to repair in the
      aggregate of Ten Thousand Dollars ($10,000) or less and provided that the
      Tenant shall nonetheless have the obligation to repair or replace same
      promptly.

9.11  Tenant to Discharge All Privileges, Charges and Legal Hypothecs:

      The Tenant shall at all times throughout the Term promptly pay all its
      contractors, suppliers and workmen and all charges incurred by or on
      behalf of the Tenant for any work, materials or services which may be
      done, supplied, or performed at any time in respect of the Premises and
      the Tenant shall do any and all things necessary so as to ensure that no
      privilege, charge or legal hypothec is created or registered against the
      Premises or any part thereof or against the Tenant' s interest in the
      Premises and if any such privilege, charge or legal hypothec is created or
      registered, the Tenant shall discharge it or cause it to be discharged
      forthwith at the Tenants expense.

      If the Tenant falls to discharge or cause any such privilege, charge or
      legal hypothec to be discharged as aforesaid then, in addition to any
      other right or remedy of the Landlord, the Landlord may, but it shall not
      be obligated to, discharge the same by paying the amount claimed to be due
      into court or directly to any such creditor, and the amount so paid by the
      Landlord and all costs and expenses including attorney's fees incurred for
      the discharge of such privilege, charge or legal hypothec shall be
      immediately due and payable by the Tenant to the Landlord as Additional
      Rent on demand.

ARTICLE X

DAMAGE AND DESTRUCTION AND EXPROPRIATION

10.1  Destruction of Premises:

      If the Premises are at any time destroyed or damaged by any cause
      whatsoever, then:

      (a)   there shall not be any abatement of any Minimum Rent or any
            Additional Rent and the Tenant shall remain liable to perform all of
            its obligations under this Lease notwithstanding such damage and
            destruction, save in


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the event of termination of this Lease as hereinafter provided;

(b) Tenant shall notify Landlord and the Mortgagee within forty five
(45) days of the happening of such damage or destruction as to whether or not it shall restore, repair or reconstruct the Premises and in the event that Tenant notifies the Landlord and the Mortgagee that it shall restore, repair or reconstruct the Premises, then the Tenant shall proceed diligently to effect the necessary repairs, restoration or reconstruction and Sections 9.2 and 9.11 shall apply, mutatis mutandis. Tenant shall be deemed to have notified Landlord and the Mortgagee that it shall repair, restore and reconstruct if no notice is given by it within such delay;

(c) if pursuant to Section 10.1(b) Tenant notifies the Landlord and the Mortgagee that it shall not restore, repair or reconstruct the Premises then Landlord may, within thirty (30) days following receipt of Tenants notice, notify the Tenant that the Landlord requires the Tenant to restore, repair or reconstruct the Premises, in which case the Tenant shall proceed diligently to restore, repair or reconstruct in the mariner contemplated in paragraph (b) above. If no notice is given by Landlord within such delay, Landlord shall be deemed to have notified Tenant that it does not require the Tenant to restore, repair or reconstruct the Premises;

(d) In the event that the Tenant has elected not to restore, repair or reconstruct the Premises and Landlord has notified or is deemed to have notified Tenant that Tenant shall not be obliged to restore, repair or reconstruct the Premises, then Landlord may terminate this Lease provided Landlord gives Tenant a written notice within five
(5) days of the end of the notice period provided for in Section 10.1(c) of its intention to terminate this Lease. If Landlord elects to terminate this Lease as aforesaid, Tenant shall notify Landlord within fifteen (15) days of receipt of said written notice of the Tenants intention to either restore, repair or reconstruct the Premises or accept the termination of this Lease. In the event that within such fifteen (15) day period, the Tenant notifies the Landlord of its intention to restore, repair or reconstruct the Premises, it shall proceed to do so promptly and the provisions of
Section 10.1(e) and following shall apply thereto. In the event the Tenant notifies the Landlord within such period of time that it accepts the termination of this Lease, or in the event that the Tenant falls to send such notice to Landlord within such period of time, then this Lease shall terminate at


29

the expiry of such fifteen (15) day period and the provisions of
Section 9.5 of this Lease shall apply;

(e) in the event that Tenant elects or is required to restore, repair or reconstruct, the Premises shall be restored to substantially the same condition as they were immediately prior to the occurrence of the damage or destruction and in the event of total destruction, the Premises shall be substantially of the same size, construction and design as the Premises prior to the damage and destruction, unless the Tenant elects to modify the size, construction and design of the Premises the whole subject to the authorization in writing by the Landlord, which may be arbitrarily withheld;

(f) all insurance proceeds payable as a result of such damage or destruction shall be paid directly to the Landlord and the Mortgagee, each to the extent of its respective interest. In the event of termination of this Lease in accordance with Section 10.1(d), such proceeds shall remain the absolute property of the Landlord and the Mortgagee respectively.

(g) subject to the provisions of Section 10.1(h) the Landlord shall, upon completion of the repair, restoration or reconstruction and payment of all costs and expenses incidental thereto, pay over to the Tenant, from any insurance proceeds received by Landlord (which, for greater certainty, shall not include proceeds paid to and retained by Mortgagee), an amount equal to the aggregate amount of the costs and expenses incurred by the Tenant in connection with the repair, restoration or reconstruction but only to the extent of such insurance proceeds. In the event that the total estimated cost of repair, restoration or reconstruction as certified by Architect's Certificate, is greater than the total amount of insurance proceeds relating to such damage or destruction paid to Landlord and the Mortgagee, Tenant shall be responsible for such excess (the "Excess") without reimbursement by Landlord. In the event that such an Excess does exist, the Tenant shall pay the Excess first and only thereafter seek reimbursement for the costs incurred over and above the Excess in accordance with this Article X.

(h) notwithstanding the provisions of Section 10.1(8), the Landlord will, after its approval of all matters set forth in Section 9.2 with respect to the aforesaid restoration or reconstruction, if requested by the Tenant and provided Tenant has paid the Excess, if any, pay such proceeds in installments against proper Architect's Certificates during the period of reconstruction. The Landlord (or

its


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agent as hereinafter provided) shall have the right to have exhibited to it, in addition to the Architect's Certificates, receipted accounts for all sums expended by the Tenant. For such purposes the Landlord shall arrange to have the proceeds of insurance policies paid to Landlord's Canadian legal counsel who shall hold such funds and disburse same to Tenant in accordance with the provisions of this Section 10.1(h). At the time of the Tenant's request for payment, the Landlord may deduct from the amount requested an amount not to exceed ten per cent (10%) (the "Holdback") to pay a potential claim of the supplier of materials and/or services (the "Supplier") identified in the account in question who may have a legal hypothec against the Premises. Upon completion of the entire restoration and reconstruction and presentation of an acquittance from the Supplier, the Landlord shall forthwith reimburse the Tenant the Holdback in question. The reasonable costs of Landlord's Canadian legal counsel incurred in connection with this process shall be borne by Tenant and shall constitute Additional Rent.

(i) in the event of failure by Tenant to proceed to restore, repair or reconstruct the Premises as herein provided within a reasonable delay, Landlord may, alter notice in writing to Tenant putting the Tenant in default, without prejudice to any of Landlord's other rights, remedies and recourses arising from such failure of Tenant including the rights arising from the default of Tenant as set forth in Article XIV hereof, elect to cause such repair, restoration or reconstruction to be effected and any and all costs and expenses incurred by Landlord over and above the amount of the insurance proceeds payable to Landlord and Mortgagee together with an administration fee of fifteen percent (15%) shall be due and payable by Tenant to Landlord, on demand.

(j) in the event the insurance proceeds payable to the Mortgagee are not made available to Tenant by the Mortgagee to finance the restoration, repair or reconstruction of the Premises (the "Retained Proceeds"), then the following shall apply:

(i) the Landlord shall make any proceeds paid to it available to Tenant for Tenant's restoration, repair or reconstruction, in accordance with Sections 10.1(8) and (h) unless the Tenant decides to purchase the Premises in accordance with Section 10.1(j)(iii)(A);

(ii) the Landlord may elect to provide the Tenant with an amount equal to the Retained Proceeds, the


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whole in accordance with Sections 10.1(g) and (h). The Landlord shall inform the Tenant in writing of its decision (the "Landlord's Decision") within the delay provided in
Section 10.1(c);

(iii) in the event the Landlord elects not to provide the Tenant with an amount equal to the Retained Proceeds, the Tenant shall inform the Landlord in writing, within thirty (30) days of receipt of the Landlord's Decision, of whether it will:

(A) purchase the Premises at the "Adjusted Price" (as hereinafter defined) for the year in which the damage occurred less the amount of the total insurance proceeds paid to Landlord and Mortgagee;

or

(B) carry out the restoration, repairs or reconstruction of the Premises, the Landlord agreeing to reimburse the Tenant up to the amount of the total insurance proceeds payable to the Landlord and Mortgagee in the manner provided herein. The Landlord shall reimburse the Tenant in accordance with Section 10.1(8) and (h) from the insurance proceeds received by the Landlord (which, for greater certainty, shall not include proceeds paid to and retained by Mortgagee). In addition, the Landlord shall reimburse the costs incurred by the Tenant up to the amount of the Retained Proceeds (the "Loan Amount") by providing the Tenant with a credit applicable against the Rent payable by the Tenant during the lesser of five
(5) years or the remainder of the Term (the "Repayment Period"). The Loan Amount shall be amortized in equal monthly installments over the Repayment Period with deemed interest applicable at the rate paid by Landlord to Mortgagee and the amount of such monthly installment shall be credited against Tenants obligation to pay Minimum Rent. In the event the Loan Amount is not fully repaid at the end of the Repayment Period, the Landlord may repay the outstanding Loan Amount on the last day of the Repayment Period. If the Landlord elects not to repay the outstanding Loan Amount, the Tenant shall


32

                        have the option to purchase the Premises at the Adjusted
                        Price for the then current year less the outstanding
                        amount of the Loan Amount. The Landlord shall inform the
                        Tenant of its decision to repay the outstanding Loan
                        Amount no later than one hundred and twenty (120) days
                        prior to the end of the Repayment Period. If the
                        Landlord elects not to pay the outstanding Loan Amount,
                        the Tenant shall inform the Landlord of its decision to
                        exercise the option to purchase described above no later
                        than ninety (90) days prior to the end of the Repayment
                        Period. If the Tenant elects not to purchase the
                        Premises, the Landlord shall pay to Tenant the
                        outstanding amount of the Loan Amount on the last day of
                        the Repayment Period.

                        "Adjusted Price" as used in this Article X means the
                        amount equal to 10.3636 multiplied by the annual Minimum
                        Rent payable at the time the purchase referred to in
                        this Article X is closed.

10.2  Expropriation:

      Both the Landlord and the Tenant agree to cooperate with each other in
      respect of any expropriation of all or any part of the Premises so that
      each may receive the maximum award in the case of any expropriation to
      which they are respectively entitled at law. For greater certainty, the
      Tenant acknowledges that the entirety of any indemnity or award related to
      the expropriation of all or any part of the land and building constituting
      the Premises shall be for the account of the Landlord, and the Tenant
      shall not in any event be entitled to any portion thereof. If at any time
      during the Term all or a substantial part of the Premises (such that
      business is unable to be carried on in the Premises for a period of three
      hundred and sixty-five (365) days or more), is acquired or expropriated by
      any lawful expropriating authority, or if reasonable access to the
      Premises is materially and adversely affected by any such acquisition or
      expropriation for a period of three hundred and sixty-five (365) days or
      more, then in any of such events, at the option of the Landlord or the
      Tenant, this Lease shall cease and terminate as of the date of the
      transfer to such expropriating authority and the Tenant shall have no
      claim against the Landlord for the value of any unexpired portion of the
      Term or for damages or for any reason whatsoever. If neither the Landlord
      nor the Tenant elects to cancel this Lease by notice as aforesaid, this
      Lease shall continue in full force and effect, without any reduction or
      abatement of Rent provided that if any part of the


33

Premises is expropriated, and as a result thereof the area of the Premises is physically reduced, then, from and after the date of such physical reduction the Minimum Rent payable by the Tenant pursuant to Section 4.2 be adjusted in proportion to the area of such reduction.

ARTICLE XI

ASSIGNMENT AND SUBLETTING

11.1  Consent Required:

      The Tenant will not, in any event, assign this Lease in whole or in part,
      nor sublet all or any part of the Premises, nor suffer or permit the
      occupation, or part with or share possession, of all or any part of the
      Premises by or with any Person, (all of the foregoing being hereinafter
      collectively referred to as a "Transfer") without the prior written
      consent of the Landlord in each instance, which consent shall not be
      unreasonably withheld. The Tenant shall not in any event hypothecate or
      encumber this Lease or its interest therein or the Premises or any part
      thereof.

      Notwithstanding the provisions of this Article XI and the definition of
      Transfer, the following shall not constitute a Transfer:

      (a)   a change of control exclusively among the persons and entities which
            are the present shareholders of the Tenant;

(b) a change of control of the Tenant;

(c) an amalgamation of the Tenant;

(d) a transfer of the Lease or a sublease of the Premises in whole or in part, to, a parent, an affiliate or an associate of the Tenant, as these expressions are defined in the Canada Business Corporations Act,

(e) any public offering of the shares or securities of the Tenant pursuant to the Securities Act (Quebec);

(f) any transfer of the shares or securities of the Tenant once it has become a reporting issuer within the meaning of the of the Securities Act (Quebec), or once it has acquired a similar status under any similar securities legislation;

(g) any lease by the Tenant of a small portion of the retail part of the Premises for boutiques or other concessions as well as concessions related to the operation of Tenant's business such as the Tenant's employee


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cafeteria and other space which may be occupied by providers of service to the Tenant or Tenant's customers that form an integral part of the conduct of the Tenant's business operations such as, without limiting the generality of the foregoing, repair services for watches; or

(h) the lease of the space located at 630 Ste-Catherine Street West, Montreal, Quebec that as of date hereof is leased to 2867-8985 Quebec Inc. provided that the nature of the business of the new tenant will not diminish the rentable value of the Premises as compared to the nature of the business presently being carried out by 2867-8985 Quebec Inc.;

the Landlord and the Tenant agreeing that such operations shall be permitted without requiring compliance with the provisions of this Article
XI. The Tenant undertakes to provide the Landlord, upon the Landlord's written request, a copy of any subleases entered into by the Tenant pursuant to this Section 11.1.

Notwithstanding the provisions of this Article XI and the definition of Transfer, subject to obtaining the consent of any Mortgagee, the Tenant shall be entitled to Transfer this Lease if such Transfer is effected in connection with the sale of not less than fifty percent (50%) of the retail stores operated by Tenant and its affiliates to a third party acting at arm's length with Tenant and its affiliates, provided that as a condition precedent to any such Transfer, Tenant shall (i) not be in default of the Lease at the time of the Transfer and (ii) provide Landlord with all information requested by Landlord with respect to the financial position of the proposed transferee and Landlord shall have determined, acting reasonably, that such proposed transferee has a credit standing at least equal to that of Tenant.

The Landlord acknowledges and accepts that as of the Commencement Date, a portion of the Premises are leased to 2867-8985 Quebec Inc. pursuant to the following terms and conditions:

The leased premises consist of one thousand one hundred ninety-seven (1,197) square feet on the ground floor and eight hundred eight
(808) square feet in the basement and the term expires July 31, 2002, subject to renewal.

Landlord shall not be obliged to provide its consent to any such Transfer unless the entity to which the Transfer is proposed to be made shall have a credit rating at least equal to, or be considered by Landlord's bankers to be as creditworthy as, Tenant on the date hereof and the proposed use of the


35

      Premises by such entity will not, in the judgment of Landlord, reasonably
      expressed, impair the value or leasability of the Premises. No Transfer of
      this Lease will be permitted if such Transfer would result in a breach or
      non-compliance with the provisions of this Lease or of any agreement in
      favour of any Mortgagee which appears on title to the Premises or of which
      Landlord has provided notice in writing to Tenant within thirty (30) days
      after request therefor from Tenant.

      If there is a Transfer of this Lease, the Landlord may collect rent from
      the assignee, subtenant or occupant (all of the foregoing being
      hereinafter collectively referred to as the "Transferee"), and apply the
      net amount collected to the Rent required to be paid pursuant to this
      Lease, but no acceptance by the Landlord of any payments by a Transferee
      shall be deemed a waiver of the requirements contained herein, or the
      acceptance of the Transferee as Tenant, or a release of the Tenant from
      the further performance by the Tenant of the obligations on the part of
      the Tenant herein contained. Any document or consent evidencing such
      Transfer of this Lease if permitted or consented to by the Landlord shall
      be prepared by the Landlord or its attorneys, and all reasonably legal
      costs with respect thereto shall be paid by the Tenant to the Landlord
      forthwith upon demand. Any Transfer or transaction contemplated in
      subparagraph (d) of the second paragraph of this Section 11.1 shall be
      subject to the Tenants causing any such Transferee to promptly execute an
      agreement directly with the Landlord assuming and agreeing to be bound by
      all of the terms, obligations and conditions contained in this Lease (to
      the extent that such terms, obligations and conditions are applicable to
      the portion of the Premises subject to such Transfer of Lease) as if such
      Transferee had originally executed this Lease as Tenant. Notwithstanding
      any such transfer permitted hereunder or consented to by the Landlord, the
      Tenant shall be solidarily liable with the Transferee on this Lease and
      shall not be released from performing any of the terms, obligations and
      conditions of this Lease.

      It is understood by the parties hereto that upon any assignment by Tenant
      of all or substantially all of the Tenants rights under this Lease, Tenant
      shall also assign to such assignee the Options to Purchase, the renewal
      options and the Tenants Hypothec.

11.2  No Advertising of Premises:

      The Tenant shall not advertise the whole or any part of the Premises or
      this Lease for the purposes of a Transfer and shall not print, publish,
      post, display or broadcast any notice or advertisement to that effect, and
      shall not permit any broker or other Person to do any of the foregoing,
      unless the complete text and format of any such notice, advertisement, or
      offer is


36

      first approved in writing by the Landlord. Without in any way restricting
      or limiting the Landlord's right to refuse any text or format on other
      grounds, any text or format proposed by the Tenant shall not contain any
      reference to the rental rate of the Premises.

11.3  Assignment by Landlord:

      In the event of the sale, lease or other disposition by the Landlord of
      the Premises or any part thereof, or the assignment by the Landlord of
      this Lease or any interest of the Landlord hereunder, and to the extent
      that such purchaser or assignee assumes the obligations of the Landlord
      hereunder, the Landlord shall, thereupon and without further agreement, be
      freed and relieved of all liability with respect to such obligations.

ARTICLE XII

ACCESS AND ALTERATIONS

12.1  Right of Entry:

      The Landlord and its agents have the right to enter the Premises after
      having given the Tenant a twenty-four (24) hours' prior notice during
      Tenant's regular business hours (and for greater certainty except in the
      case of an emergency or deemed emergency in which case no notice shall be
      necessary) at all times to examine the same.

      The Landlord and its agents have the right to enter the Premises during
      Tenants regular business hours after having given the Tenant twenty-four
      (24) hours prior notice to show them to prospective purchasers, or
      hypothecary creditors and during the twelve (12) months prior to the
      expiration of the Term, the Landlord may show the Premises to prospective
      lessees on the basis hereinabove stated. During such period of time as
      Tenant is in default hereunder, the Landlord may place upon the Premises
      "For Rent" or "For Sale" notices which the Tenant shall permit to remain
      thereon without interference or complaint.

      If subject to the above conditions the Tenant is not personally present to
      open and permit an entry into the Premises, at any time when for any
      reason an entry therein is necessary, the Landlord or its agents may
      forcibly enter the same, without rendering the Landlord or such agents
      liable therefor, and without in any manner affecting the obligations under
      this Lease. Nothing herein contained, however, is deemed or construed to
      impose upon the Landlord any obligation, responsibility


37

      or liability whatsoever for the care, maintenance or repair of the
      Premises, or any part thereof. The Tenant agrees that any entry by the
      Landlord upon the Premises in accordance with this Section 12.1 is not a
      breach of any obligation for peaceable enjoyment contained in this Lease
      or implied by law.

12.2  Excavation:

      If an excavation is made upon land adjacent to the Premises, or is
      authorized to be made by the Landlord or its duly authorized
      representatives, the Tenant shall grant the Person making or authorized to
      make such excavation, permission to enter upon the Premises for the
      purpose of doing such work as the Landlord considers necessary to preserve
      the walls of the building of which the Premises form a part from injury or
      damage and to support the same in an appropriate manner, without giving
      rise to any claim for damages or indemnification against the Landlord or
      any diminution or abatement of Rent. The Tenant agrees that any work
      undertaken by or on behalf of the Landlord pursuant to this Section 12.2
      is not a breach of any obligation for peaceable enjoyment contained in
      this Lease or implied by law.

ARTICLE XIII

STATUS STATEMENT AND SUBORDINATION

13.1  Status Statement:

      Within ten (10) days after written request therefor by the Landlord, or if
      upon any sale, assignment, lease or hypothecation of the Premises or the
      land thereunder by the Landlord, a status statement is required from the
      Tenant, the Tenant shall, without cost to the Landlord, deliver in a form
      supplied by the Landlord, a status statement or a certificate to any
      proposed hypothecary creditor, lessee or purchaser, or to the Landlord,
      stating (if such is the case):

      (a)   that this Lease is unmodified and in full force and effect (or if
            there have been modifications, that this Lease is in full force and
            effect as modified and identifying the modification agreements) or
            if this Lease is not in full force and effect, the certificate shall
            so state;

(b) the Commencement Date;

(c) the amount of and the date to which Rent has been paid under this Lease;

(d) whether or not there is any existing default by the Tenant in the payment of any Rent or other sum of money under


38

this Lease, and whether or not there is any other existing or alleged default by either party under this Lease with respect to which a notice of default has been served and if there is any such default, specifying the nature and extent thereof;

(e) whether there are any set-offs, defences or counterclaims against enforcement of the obligations to be performed by the Tenant under this Lease; and

(f) with reasonable particularity, details (which may be limited to a letter from the Tenants banker) respecting the Tenants and any Surety's, as the case may be, financial standing and corporate organization; and

(g) any other matter that may be requested by the Landlord, acting reasonably

13.2 Subordination:

(a) It is a condition of this Lease and the Tenants rights granted hereunder that this Lease and all of the rights of the Tenant hereunder are, and shall at all times be, subject and subordinate to any and all hypothecs, trust deeds and the charge or privilege resulting therefrom, and any instruments of any financing, refinancing or collateral financing and any renewals or extensions thereof from time to time in existence against the lands, buildings and improvements forming the Premises, the whole subject to Section 16.5 hereof. Upon request and subject as hereinafter provided, the Tenant shall subordinate this Lease and all of its rights hereunder in such form as the Landlord requires to any and all hypothecs, trust deeds and the charge resulting therefrom, and any instruments of any financing, refinancing or collateral financing and to all advances made or hereafter to be made upon the security thereof, the whole subject to Section 16.5 hereof and, if requested, the Tenant shall become the tenant of the holder thereof or the registered owners of the Premises. The foregoing subordination by Tenant shall be subject to each Mortgagee agreeing to enter into a non-disturbance agreement with Tenant in which the Mortgagee undertakes to respect all terms of the Lease from and after the date the Mortgagee assumes possession of the Premises, it being understood that the Mortgagee will respect the terms of the Lease concerning the Tenants Options to Purchase and the options to renew as hereinafter described from and after the date the Mortgagee realizes on its security, regardless of whether it has assumed possession of the Premises, the whole subject to Section 16.5 hereof.


39

(b) The Tenant shall, if possession is taken under, or any proceedings

            are brought for the foreclosure or giving in payment of the
            Premises, or in the event of the exercise of the power of sale under
            any hypothec, charge, lease or sale and leaseback transaction, trust
            deed, or the security resulting from any other method of financing,
            refinancing or collateral financing made by the Landlord or
            otherwise in existence against the Premises, become the tenant of
            the Mortgagee, chargee, lessee, trustee, other encumbrancer or the
            purchaser upon any such foreclosure, giving in payment or sale and
            recognize such Mortgagee, chargee, lessee, trustee, other
            encumbrancer or the purchaser as the Landlord under this Lease.

13.3  Attorney:

      The Tenant shall, upon request of the Landlord or the Mortgagee or any
      other Person having an interest in the Premises, execute promptly and
      deliver such instruments and certificates to carry out the intent of
      Section 13.2 as are requested by the Landlord. If ten (10) days after the
      date of a request by the Landlord to execute and deliver any such
      instruments and certificates the Tenant has not executed the same, the
      Tenant hereby irrevocably appoints the Landlord as the Tenant's attorney
      with full power and authority to execute and deliver in the name of the
      Tenant any such instruments and certificates. If the Tenant fails to
      provide the Landlord with the instruments and certificates requested, the
      Landlord shall provide Tenant with a fifteen (15) day written notice of
      the Tenant's failure to perform its obligation and Tenant shall be in
      default, if within such period, it fails to provide the Landlord with the
      instruments and certificates requested.

13.4  Financial Statements:

      The Tenant shall annually, as soon as available and in any event within
      ninety (90) days after the end of each of Tenant's financial years,
      deliver or cause to be delivered to the Landlord the audited financial
      statements of the Tenant for such financial year. Landlord agrees to keep
      the information in such financial statements confidential and to disclose
      same only as required for Landlord's business purposes including to
      Landlord's Mortgagee, any mortgage broker, prospective lender, agent for
      any prospective lender provided prior to the transmission of the
      information, the said persons execute a confidentiality agreement in a
      form mutually acceptable to the Tenant and the Landlord, acting
      reasonably.


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ARTICLE XIV

DEFAULT

14.1  Right to Repossess:

      If:

      (a)   the Tenant falls to pay any Rent or other sums due pursuant to this
            Lease on the day or dates appointed for the payment thereof,
            provided the Landlord first gives five (5) days' written notice to
            the Tenant of any such failure; or

      (b)   the Tenant fails to observe or perform any other of the terms,
            obligations or conditions of this Lease to be observed or performed
            by the Tenant provided the Landlord first gives the Tenant fifteen
            (15) days' written notice, or such shorter period of time as is
            otherwise provided herein (other than the terms, obligations or
            conditions set out in subparagraphs (c) to (o) inclusive, for which
            no notice shall be required), of any such failure to perform and the
            Tenant within such period of fifteen (15) days falls to commence
            diligently and thereafter to proceed diligently to cure any such
            failure to perform; or

      (c)   the Tenant or any agent or mandatary of the Tenant falsifies any
            report required to be furnished to the Landlord pursuant to this
            Lease; or

      (d)   the Tenant becomes bankrupt or insolvent or takes the benefit of any
            act now or hereafter in force for bankrupt or insolvent debtors or
            files any proposal or makes any assignment for the benefit of
            creditors or any arrangement or compromise; or

      (e)   a receiver or a receiver and manager is appointed for all or a
            portion of the Tenant's property; or

      (f)   any steps are taken or any action or proceedings are instituted by
            the Tenant or by any other party including, without limitation, any
            court or governmental body of competent jurisdiction for the
            dissolution, winding-up or liquidation of the Tenant or its assets;
            or

      (g)   the Tenant makes a sale in bulk of any of its assets wherever
            situated other than a bulk sale made to an assignee or sub-lessee
            pursuant to a permitted assignment or subletting hereunder; or

(h) the Tenant abandons or attempts to abandon the Premises; or


41

(i) the Premises become and remain vacant for a period of five (5) consecutive days or are used by any Persons other than such as are entitled to use them hereunder; or

(j) the Tenant assigns, transfers, encumbers, sublets or permits the occupation or use or the parting with or sharing possession of all or any part of the Premises by anyone except in a manner permitted by this Lease; or

(k) this Lease or any of the Tenant's assets are seized under any writ of execution with respect to a judgment rendered against the Tenant; or

(l) repossession of the Premises or termination of the Lease resulting from a default by Tenant as may be set forth herein under any other terms of this Lease; or

(m) the Tenant defaults under the terms of the 1998 Mortgage or the 1999 Mortgage as defined in Section 4.2; or

(n) the Tenant defaults in its obligation to indemnify the Landlord in accordance with Section 9 of the Purchase and Sale Agreement entered into between the Landlord and the Tenant which bears the same date as this Lease; or

(o) the Tenant is in default of any of its obligations with respect to

            one of the Options to Purchase as hereinafter defined in Section
            16.2,

      then in any such event the balance of all Rent and Additional Rent for the
      remainder of the Term shall immediately become due and payable to the
      Landlord and the Landlord, in addition to any other rights or remedies it
      has pursuant to this Lease or by law, shall, to the extent permitted by
      law, have the immediate right to repossess the Premises and it may expel
      all Persons and remove all property from the Premises and such property
      may be removed and sold or disposed of by the Landlord as it deems
      advisable or may be stored in a public warehouse or elsewhere at the cost
      and for the account of the Tenant, all without service of notice or resort
      to legal process and without the Landlord being considered guilty of
      trespass or becoming liable for any loss or damage which may be occasioned
      thereby.

14.2  Right to Relet:

      If the Landlord elects to repossess the Premises as herein provided, or if
      it takes possession pursuant to legal proceedings or pursuant to any
      notice provided for by law, it may either terminate this Lease or it may
      from time to time without,


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terminating this Lease, make such alterations and repairs as are necessary in order to relet the Premises or any part thereof for such term or terms (which may be for a term extending beyond the Term) and at such rent and upon such other terms and conditions as the Landlord in its sole discretion considers advisable and, in any such event, the balance of all Minimum Rent and Additional Rent for the remainder of the Term shall immediately become due and payable by the Tenant to the Landlord. No such taking possession of the Premises by the Landlord shall be construed as an election on its part to terminate this Lease unless a written notice of such intention is given to the Tenant. Notwithstanding any such reletting without termination, the Landlord may at any time thereafter elect to terminate this Lease for such previous breach. In addition to any other remedies, the Landlord may have at law or under this Lease and to any amounts owing to it hereunder, the Landlord may recover from the Tenant all damages incurred by reason of the Tenant's breach, including but not limited to, the cost of repossessing the Premises and attorney's fees. No reletting of the Premises or any part thereof by the Landlord will have the effect of reducing the obligation of the Tenant to pay to the Landlord, upon the repossession of the Premises by the Landlord the balance of all Minimum Rent and Additional Rent for the remainder of the Term of the Lease as set out hereinabove. Should the Premises or any part thereof be relet by the Landlord for all or any portion of the period stipulated herein as the Term and whether or not this Lease shall have been terminated, Landlord shall, out of any rents collected or received by the Landlord from such reletting: first, pay to itself the cost and expense of retaking, repossessing, repairing and/or altering the Premises, and the cost and expense of removing all persons, and property therefrom; second, pay to itself any and all costs and expenses incurred in securing any new tenant and, if Landlord shall maintain and operate the Premises, the cost and expense of operating and maintaining the Premises; and, third pay to itself any balance of Minimum Rent and Additional Rent due to it by the Tenant for the remainder of the Term of the Lease at the time of repossession of the Premises by the Landlord in accordance with the terms of this Section 14.2. Should there remain any excess amounts from the rents collected or received by the Landlord from such reletting of all or part of the Premises, after Landlord has paid to itself all of the costs and expenses referred to above, and any balance of rent and Additional Rent due to it by the Tenant for the remainder of the Term of the Lease at the time of repossession of the Premises by the Landlord, Landlord shall remit to the Tenant such excess up to an amount equal to the amount paid by the Tenant to the Landlord in respect of the balance of all Rent and Additional Rent for the remainder of the Term of the Lease at the time or repossession of the Premises in accordance with the terms of this Section 14.2.


43

14.3  Expenses:

      If legal action is brought for recovery of possession of the Premises, for
      the recovery of Rent or any other amount due under this Lease, or because
      of the breach of any other terms, obligations or conditions herein
      contained on the part of the Tenant to be kept or performed, or because of
      any action or any inaction of the Tenant and a breach is established, the
      Tenant shall pay to the Landlord all expenses incurred therefor, including
      legal fees, unless a court shall otherwise award.

14.4  Landlord May Cure Tenants Default or Perform Tenant's Obligations:

      If the Tenant falls to pay, when due, any amounts or charges required to
      be paid pursuant to this Lease, the Landlord, after giving five (5) days'
      notice in writing to the Tenant, may, but shall not be obligated to, pay
      all or any part of the same. If the Tenant is in default in the
      performance of any of its obligations hereunder (other than the payment of
      Rent or other sums required to be paid pursuant to this Lease) the
      Landlord may. from time to time after giving such notice as it considers
      sufficient (or without notice in the case of an emergency) having regard
      to the circumstances applicable, perform or cause to be performed any of
      such obligations, or any part thereof, and for such purpose may do such
      things as may be required, including, without limitation, entering upon
      the Premises and doing such things upon or in respect of the Premises or
      any part thereof as the Landlord reasonably considers requisite or
      necessary. All expenses incurred and expenditures made pursuant to this
      Section 14.4 plus a sum equal to fifteen percent (15%) thereof
      representing the Landlord's overhead shall be paid by the Tenant as
      Additional Rent forthwith upon demand. The Landlord shall have no
      liability to the Tenant for any loss or damages resulting from any such
      action or entry by the Landlord upon the Premises and same is not a breach
      of any obligation for peaceable enjoyment contained in this Lease or
      implied by law.

14.   Additional Rent:

      If the Tenant is in default in the payment of any amounts or charges
      required to be paid pursuant to this Lease, they shall, if not paid when
      due, be collectible as Additional Rent with the next monthly instalment of
      Minimum Rent thereafter falling due hereunder, but nothing herein
      contained is deemed to suspend or delay the payment of any amount of money
      or charges at the time it becomes due and payable hereunder, or limit any
      other remedy of the Landlord. The Tenant agrees that the Landlord may, at
      its option, apply or allocate any sums received from or due to the Tenant
      against any amounts due and payable hereunder in such manner as the
      Landlord sees fit, provide


44

      that if Landlord allocates sums received from Tenant to amounts other than
      those to which Tenant intended such sum to be allocated, Landlord shall
      inform Tenant in writing forthwith of such allocation.

14.6  Remedies Generally:

      Mention in this Lease of any particular remedy of the Landlord in respect
      of the default by the Tenant does not preclude the Landlord from any other
      remedy in respect thereof, whether available at law or in equity or by
      statute or expressly provided for in the Lease. The remedy shall not be
      exclusive or dependent upon any other remedy, but the Landlord may from
      time to time exercise any one or more of such remedies generally or in
      combination, such remedies being cumulative and not alternative. Whenever
      the Tenant seeks a remedy in order to enforce the observance or
      performance of one of the terms, obligations and conditions contained in
      this Lease on the part of the Landlord to be observed or performed
      (excluding however the Landlord's obligations with respect to the renewal
      options and the option to purchase the Premises as described herein, as
      well as the Landlord's failure to allow continued possession of the
      Premises by the Tenant during the Term), the Tenant's only remedy shall be
      for damages if it shall be able to prove in a Court of competent
      jurisdiction that it has suffered as a result of a breach (if established)
      by the Landlord in the observance or performance of any of the terms,
      obligations and conditions contained in this Lease on the part of the
      Landlord to be observed or performed.

14.7  Tenant's Recourse

      Notwithstanding anything to the contrary contained in this Agreement, the
      Tenant shall look solely to the assets of the Landlord for the
      satisfaction of the Tenant's rights and remedies arising under this Lease
      and no property or assets of any partner of Landlord or of any parent of
      any partner of Landlord or of any affiliate of any partner of Landlord or
      of any director or officer or shareholder of the general partner of
      Landlord shall be subject to any lien, levy, execution or other
      enforcement procedure for the satisfaction of any rights of Tenant under
      this Lease.

ARTICLE XV

MISCELLANEOUS

15.1  Overholding - No Tacit Renewal:

      If the Tenant remains in possession of the Premises after the end of the
      Term with the consent of the Landlord, there is no


45

tacit renewal of this Lease notwithstanding any statutory provisions or legal presumption to the contrary, and the Tenant shall be deemed to be occupying the Premises as a Tenant from month to month by sufferance of the Landlord at a monthly Minimum Rent payable in advance on the first
(1st) day of each month equal to the aggregate of the following:

(a) twice the monthly amount of Minimum Rent payable during the last month of the Term;

(b) one-twelfth (1/12th) of the amount of Additional Rent payable by the

            Tenant in the last full twelve-month Rental Year of the Term;

      and otherwise, upon the same terms and conditions as are set forth in this
      Lease (including the payment of all Additional Rent), so far as these are
      applicable to a monthly tenancy.

15.2  Successors:

      All rights and liabilities herein granted to, or imposed upon the
      respective parties hereto, extend to and bind the successors and assigns
      of the parties, provided that (i) the assigns of Landlord shall be bound
      by the liabilities only to the extent that they expressly assume such
      liabilities and (u) no rights shall enure to the benefit of any assignee
      or successor of the Tenant unless such successor or the assignment to such
      assignee has been approved by the Landlord in writing as provided in
      Section 11.1 hereof.

15.3  Tenant Partnership:

      If the Tenant is a partnership (the "Tenant Partnership") each Person who
      is presently a member of the Tenant Partnership, and each Person who
      becomes a member of any successor Tenant Partnership hereafter, shall be
      and continue to be liable jointly and severally for the full and complete
      performance of, and shall be and continue to be subject to the terms,
      obligations and conditions of this Lease, whether or not such Person
      ceases to be a member of such Tenant Partnership or successor Tenant
      Partnership.

15.4  Waiver:

      The waiver by the Landlord of any breach of any term, obligation or
      condition herein contained is not deemed to be a waiver of such term,
      obligation or condition or of any subsequent breach of the same or of any
      other term, obligation or condition herein contained. The subsequent
      acceptance of Rent hereunder by the Landlord is not deemed to be a waiver
      of any preceding breach by the Tenant of any term, obligation or condition
      of this Lease, regardless of the Landlord's knowledge of such preceding
      breach at the time of acceptance


46

      of such rent. No term, obligation or condition of this Lease is deemed to
      have been waived by the Landlord unless such waiver is in writing by the
      Landlord.

      All Minimum Rent and Additional Rent to be paid by the Tenant to the
      Landlord hereunder, shall be paid without any deduction, abatement,
      set-off or compensation whatsoever and the Tenant hereby waives the
      benefit of any statutory or other rights in respect of abatement, set-off
      or compensation in its favour at the time hereof or at any future time.

15.5  Accord and Satisfaction:

      No payment by the Tenant or receipt by the Landlord of a lesser amount
      than the monthly payment of Minimum Rent herein stipulated is deemed to be
      other than on account of the earliest stipulated Minimum Rent, nor is any
      endorsement or statement on any cheque or any letter accompanying any
      cheque or payment as Rent deemed an acknowledgement of full payment or an
      accord and satisfaction, and the Landlord may accept and cash such cheque
      or payment without prejudice to the Landlord's right to recover the
      balance of such Rent or pursue any other remedy provided in this Lease.

15.6  Brokerage Commissions:

      Except with respect to any real estate broker engaged by Landlord, any
      brokerage commission with respect to this Lease transaction shall be borne
      exclusively by the Tenant and the Tenant shall indemnify and hold harmless
      the Landlord from any and all claims with respect thereto.

15.7  No Partnership or Mandate:

      The Landlord does not in any way or for any purpose become a partner of
      the Tenant in the conduct of its business, or otherwise, or a joint
      venturer or a member of a joint enterprise with the Tenant, nor is the
      relationship of mandator and mandatary created.

15.8  Force Majeure:

      Notwithstanding anything to the contrary contained in this Lease, if
      either party hereto is bona fide delayed or hindered in or prevented from
      the performance of any term, obligation or act required hereunder by
      reason of strikes, labour troubles, inability to procure materials or
      services; power failure, restrictive governmental laws or regulations;
      riots, insurrection; sabotage; rebellion, war, act of God, or other reason
      whether of a like nature or not which is not the fault of the party
      delayed in performing work or doing acts required under the terms of this
      Lease, then performance of such term, obligation or act is excused for the
      period of the delay and the party so delayed


47

      shall be entitled to perform such term, obligation or act within the
      appropriate time period after the expiration of the period of such delay.
      However, the provisions of this Section do not operate to excuse the
      Tenant from the prompt payment of Minimum Rent, Additional Rent or any
      other payments required by this Lease.

15.9  Notices:

      Any notice, demand, request or other instrument which may be or is
      required to be given under this Lease shall be in writing and delivered in
      person, sent by registered mall postage prepaid, by telecopier or by

courier and shall be addressed:

(a) if to the Landlord:

Anglo Canadian Investments, L.P. c/o Epic LLC 12th East 44th Street 6th Floor New York, NY 10017

Attention: President

or to such other Person or at such other address as the Landlord designates by written notice, with a copy to each of the following:

1) Goodman Phillips & Vineberg 1501 McGill College Avenue 26th Floor Montreal, Quebec
H3A 3N9

Attention: Robert Vineberg Telecopier: 514-841-6499

2) Kramer Levin Naftalis & Frankel LLP 919 Third Avenue New York, New York 10022

Attention: Michael Korotkin Telecopier: 212-715-8000

(b) If to the Tenant:

Henry Birks & Sons Inc.
1240 Square Phillips
Montreal, Quebec H3B 3H4

Attention: President
Telecopier: 514-397-2577


48

with a copy to each of the following:

1) Henry Birks & Sons Inc. 1240 Square Phillips
Montreal, Quebec
H3B 3H4

Attention: Vice President, Finance

Telecopier: 514-397-2472

2) Henry Birks & Sons Inc. 1240 Square Phillips
Montreal, Quebec
H3B 3H4

Attention: Vice President & General Counsel Telecopier: 514-397-2537

3) Stikeman Elliott 1155 Rene-Levesque Blvd. West Suite 4000 Montreal, Quebec
H3B 3V2

Attention: Peter O'Brien Telecopier: 514-397-3222

(c) if to the Mortgagee:

Gespa CDPQ Inc. & Hypotheques CDPQ Inc. 1981 McGill College Avenue,
#675 Montreal, Quebec
H3A 3C7

Attention: Chief Mortgage Administrator

Telecopier: (514) 847-2397

Any such notice, demand, request or consent is conclusively deemed to have been given or made on the day upon which such notice, demand, request or consent is delivered, or if sent by Telecopier, it shall be deemed to have been delivered on the date of transmission if such transmission occurs prior to 5:00pm (Montreal time) on a business day and otherwise on the next business day following the date of transmission, or, if mailed, then seventy-two (72) hours following the date of mailing, as the case may be, and the time period referred to in the notice commences to run from the time of delivery or seventy-two (72) hours following the date of mailing. Either party may at any time give notice in writing to the other of any change of address of the party giving such notice and from and alter the giving of such notice, the address therein specified is


49

deemed to be the address of such party for the giving of notices hereunder. If the postal service is interrupted or if substantially delayed, any notice, demand, bequest or other instrument shall only be delivered in person.

15.10 Registration:

Neither the Tenant nor anyone on the Tenant's behalf or claiming under the Tenant shall register this Lease or any permitted assignment or permitted sublease of this Lease or any document evidencing any interest of the Tenant in the Lease or the Premises or any part thereof other than in accordance with Article 2999.1 of the Civil Code of Quebec. If either party intends to register a notice of any permitted assignment or permitted sublease of this Lease then, upon request of such party, both parties may join in the execution of a notice which shall:

(i) be prepared by the Tenant or its attorneys at the Tenant's expense; and

(ii) describe the parties, the Premises, the Commencement Date and expiration date of the Term, the Tenant's options to renew and the option to purchase and any other provisions deemed relevant by the Tenant other than any financial terms; and

(iii) if prepared by the Tenant or its attorneys, submitted to the Landlord for its approval prior to registration thereof, which registration shall not take place before the Commencement Date.

15.11 Peaceable Enjoyment:

So long as the Tenant pays the Rent and other sums herein provided, and observes and performs all the terms, obligations and conditions on the Tenants part to be observed and performed, the Tenant shall peaceably hold and enjoy the Premises during the Term without hindrance or interruption by the Landlord, or any other Person lawfully claiming by, through or under the Landlord subject, nevertheless, to the terms, obligations and conditions of this Lease.

                                   ARTICLE XVI

                                 SPECIAL CLAUSES

16.1  RENEWAL OPTIONS:

      Subject to the terms and conditions set out in this Section 16.1, the
      Tenant shall have the option to renew and extend the Term of this Lease
      for three (3) further terms of five (5) years each


50

and a fourth (4th) term of five (5) years minus eleven days the first option (the "First Option") commencing December 12th 2020 and ending December 11th , 2025 (the "First Option Period"), the second option (the "Second Option") commencing December 12th 2025 and ending December 11th, 2030 (the "Second Option Period"), the third option (the 'Third Option") commencing December 12th, 2030 and ending December 11th, 2035 (the 'Third Option Period") and the fourth option (the "Fourth Option") commencing December 12th, 2035 and terminating November 30, 2040 (the "Fourth Option Period").

The terms and conditions upon which this Lease may be renewed and extended are as follows:

(a) the extended terms shall be subject to the same terms and conditions as this Lease, save and except that there shall be no further option to renew in the case of the Fourth Option and the Minimum Rent shall be equal to:

(i) during the First Option Period, the greater of:

(A) the Minimum Rent for the Rental Year immediately preceding the commencement of the First Option Period; and

(B) the then current market rental rate for premises comparable to the Premises in a location comparable to the location of the Premises (less any amount attributable to the value added to the said location by the particular operations of the Tenant's business in the Premises) and such market rental rate is herein referred to as the "Market Rate";

the sum so obtained being hereinafter referred to as the "First Option Minimum Rent". If the First Option Minimum Rent is based on the then current Market Rate, then it shall be increased each year of the First Option Period by the percentage increase in the Consumer Price Index, using as a base the Consumer Price Index for the month during which the First Option Period commences;

(ii) during the Second Option Period, the greater of

(A) the First Option Minimum Rent for the last year of the First Option Period preceding the commencement of the Second Option Period; and

(B) the then current Market Rate,


51

the sum so obtained being hereinafter referred to as the "Second Option Minimum Rent". If the Second Option Minimum Rent is based on the then current Market Rate, then it shall be increased each year of the Second Option Period by the percentage increase in the Consumer Price Index, using as a base the Consumer Price Index for the month during which the Second Option Period commences;

(iii) during the Third Option Period, the greater of:

(A) the Second Option Minimum Rent for the last year of the Second Option Period preceding the commencement of the Third Option Period; and

(B) the then current Market Rate,

the sum so obtained being hereinafter referred to as the "Third Option Minimum Rent". If the Third Option Minimum Rent is based upon the then current Market Rate, then it shall be increased each year of the Third Option Period by the percentage increase in the Consumer Price Index, using as a base the Consumer Price Index for the month during which the Third Option Period commences;

(iv) during the Fourth Option Period, the greater of:

(A) the Third Option Minimum Rent for the last year of the Third Option Period preceding the commencement of the Fourth Option Period, and

(B) the then current Market Rate,

the sum so obtained being hereinafter referred to as the "Fourth Option Minimum Rent". If the Fourth Option Minimum Rent is based upon the then current Market Rate, then it shall be increased each year of the Fourth Option Period by the percentage increase in the Consumer Price Index, using as a base the Consumer Price Index for the month during which the Fourth Option Period commences;

(b) the Tenant, at the time of the exercise of the option in question, shall not then be materially in default under the provisions of this Lease;


52

(c) in the case of the Second Option, the Tenant shall have exercised the First Option;

(d) in the case of the Third Option, the Tenant shall have exercised the Second Option;

(e) in the case of the Fourth Option, the Tenant shall have exercised the Third Option;

(f) the Tenant shall have notified the Landlord in writing of its intention to exercise the First Option on or before December 12th, 2019; of its intention to exercise the Second Option on or before December 12th, 2024; of its intention to exercise the Third Option on or before December 12th, 2029 and of its intention to exercise the Fourth Option on or before December 12th, 2034;

(g) the Market Rate shall be determined by the Landlord and submitted to Tenant within sixty (60) days following Tenant providing to Landlord its notice of intention to exercise the First Option, the Second Option, the Third Option or the Fourth Option, as the case may be. If Landlord and Tenant shall not have agreed on the Market Rate within thirty (30) days following the submission of the proposed Market Rate by Landlord to Tenant, the Landlord and Tenant shall jointly submit the question to arbitration in accordance with the provisions hereinafter set forth. Such dispute shall be submitted to arbitration before a single arbitrator, whose decision as to the Market Rate shall be final and binding on the parties and non-appealable. The arbitrator shall be a person properly qualified in the evaluation of real estate rentals for comparable premises in the City of Montreal and shall be chosen jointly by Landlord and Tenant or, if they are unable to agree, shall be chosen jointly by the auditors of Landlord and of Tenant or, if they are unable to agree, shall be appointed by a judge of the Superior Court of Quebec, sitting in the judicial district of Montreal, at the request of either the Landlord or the Tenant.

(h) the costs and expenses of the arbitrator and the arbitration proceeding shall be borne equally by the Landlord and the Tenant but each party shall bear the costs of its own legal counsel and any professional advisors, appraisers or evaluators appointed by it. If the decision of the arbitrator is not rendered prior to the commencement of the First Option Period, the Second Option Period, the Third Option Period or the Fourth Option Period, as the case may be, the Tenant shall pay as Minimum Rent the same amount as payable in the immediately preceding Rental Year, with appropriate


53

adjustments being made forthwith following the delivery of a decision by the arbitrator with such adjustments being retroactive to the commencement of the First Option Period, the Second Option Period, the Third Option Period or the Fourth Option Period, as the case may be. Provided and to the extent that they do not derogate from the foregoing, the present provisions of the Code of Civil Procedure of Quebec pertaining to arbitrations will apply in addition to the foregoing provisions with respect to the arbitration herein contemplated. In determining the Market Rate, the arbitrator shall assume no brokerage fees, no tenant improvements by Landlord, and that the Premises constitute vacant space free of tenancy ready to be leased in whole or in part for its highest and best uses and/or purposes;

(i) for the purposes hereof, the First Option Period, the Second

(j) Option Period, the Third Option Period and the Fourth Option Period

            are herein collectively referred to as the "Option Term" and the
            First Option Minimum Rent, the Second Option Minimum Rent, the Third
            Option Minimum Rent and the Fourth Option Minimum Rent are herein
            collectively referred to as the "Option Rent".

16.2  Option to Purchase the Premises;

      Tenant shall have two (2) options to purchase the Premises from the
      Landlord, who agrees to transfer title to the Premises to the Tenant, the
      whole in accordance with this Section 16.2 provided, (i) the Tenant is not
      materially in default of any of its obligations hereunder at the time of
      the exercise of the option to purchase or at the time of closing of the
      sale of the Premises and (u) that during the period between the exercise
      of the option to purchase and the closing of the sale (the "Interim
      Period"), the Tenant shall not be materially in default of its obligations
      hereunder. However, the Landlord agrees that if the Tenant is materially
      in default of its obligations during the Interim Period, the Landlord
      shall provide the Tenant with a written notice of default permitting the
      Tenant to cure the default within fifteen (15) days and if cured, the
      default shall be set aside and the Tenant shall not lose any rights with
      respect to the option to purchase it has exercised. The first option to
      purchase ("First Option to Purchase") the Premises may be exercised at the
      end of the 15th year of the Term and the second option to purchase
      ("Second Option to Purchase") the Premises may be exercised at the end of
      the 20th year of the Term (the First Option to Purchase and the Second
      Option to Purchase shall be collectively referred to as the "Options to


54

Purchase" and individually as an "Option to Purchase"), the whole subject to the following terms and conditions:

(a) Tenant may not exercise the First Option to Purchase or the Second Option to Purchase earlier than nine (9) months nor later than six
(6) months prior to December 12th, 2015 or December 12th, 2020 respectively;

(b) a good faith deposit of Six Hundred Twenty-Five Thousand Three Hundred and Nine Dollars ($625,309) shall accompany a notice of exercise of the First Option to Purchase. In the event of the exercise of the Second Option to Purchase, a good faith deposit in the amount of Six Hundred Eighty-Seven Thousand Eight Hundred Forty Dollars ( $687,840) shall accompany the notice of exercise of the Second Option to Purchase. The deposit shall be forfeited to Landlord in the event that such transaction of purchase and sale shall fall to close for any reason attributable to the fault or default of Tenant, it being understood that Landlord shall have no further recourse against the Tenant with respect to the option to purchase exercised by the Tenant referred to in this Section 16.2;

(c) the purchase price with respect to the First Option to Purchase shall be the greater of the sum of Twenty Million Eight Hundred Sixty-Three Thousand, Four Hundred and Thirty Dollars ($20,863,430) and the then current market price for properties comparable to the Premises in a location comparable to the location of the Premises, evaluated as if the Premises were totally free and clear of all hypothecs and other encumbrances and this Lease and the Premises were ready to be dedicated to its then highest and best use or purpose (the "Market Value");

(d) the purchase price with respect to the Second Option to Purchase shall be the greater of the sum of Twenty-Two Million Nine Hundred Forty-Nine Thousand Seven Hundred Seventy-Three Dollars ($22,949,773) and the Market Value;

(e) within thirty (30) days following Tenant's exercise of its option in accordance with the provisions of paragraph 16.2(a), Landlord shall submit to Tenant Landlord's estimate of such Market Value. The Tenant shall pay all taxes applicable to such transaction (other than the Landlord's income taxes) including, without restriction, all GST, provincial sales tax and transfer taxes. In the event that Landlord and Tenant have not agreed upon the Market Value within sixty (60) days


55

following Landlord's submission of Landlord's estimated Market Value to Tenant, then the parties shall refer such issue to arbitration and such arbitration shall be effected in accordance with the provisions of Section 16.1 above. The decision of such arbitrator shall be final and binding and non-appealable for all purposes;

(f) the Premises shall be sold by Landlord to Tenant free and clear of all hypothecs, liens and encumbrances other than (i) servitudes for public utilities and such other servitudes and encumbrances which do not in the aggregate materially affect the use of the Premises for the purposes for which they are presently being used and (ii) encumbrances (other than hypothecs) and other imperfections to title which exist on the date of execution of this Lease and to any other such encumbrances or imperfections resulting from the actions or omissions of Tenant;

(g) the Premises will be sold on a basis "as is" without any warranty whatsoever except as to title, with respect to which the warranty shall only apply to the period commencing from the date hereof in respect of title matters not attributable to Tenant's actions or omissions;

(h) the deed of sale shall be passed before Tenant's notary, and the Tenant shall pay the notarial fees and the cost of registering the deed of sale,

(i) the purchase price shall be allocated as to the land in an amount equal to its value for municipal tax purposes and the balance to the buildings thereon; the purchase price shall be payable by certified cheque or wire transfer at closing;

(j) Landlord shall be obliged to provide Tenant only with all such title deeds and other documents relating to the land and building as are in its possession within ten (10) business days of the exercise of the Tenants option;

(k) if there are any other tenants in the building at the time of execution of the deed of sale, in the deed of sale Tenant shall assume, to the exoneration of Landlord, all obligations pursuant to such lease from and after the deed of sale;

(l) the parties will make the customary closing adjustments as at the closing date;

(m) the closing in respect of such transaction shall occur sixty (60) days following the date when the purchase price in respect of the Premises has been determined it being understood that until the date of the closing the


56

Tenant will continue to pay Rent at the rate applicable at the time of the exercise of the First Option to Purchase or the Second Option to Purchase, as the case may be;

(n) the Landlord shall provide an affidavit as to Canadian residency, falling which the provisions of Section 116 of the Income Tax Act (Canada) and the analogous provisions of the Quebec Taxation Act shall be applicable;

(o) if legal action is brought by either party for the enforcement of their respective rights pursuant to Sections 16.2, 16.4 or 16.6 or a party in whose favour judgment is awarded shall be entitled to receive from the other party all expenses incurred in connection therewith, including legal fees, unless a court shall otherwise award; and

(p) at closing any non-material monetary defaults will be cured by the Tenant.

16.3  Adjustment of Certain Amounts:

      The dollar amounts referred to in Article IX shall be increased throughout
      the Term, commencing with the lease year commencing December 12th, 2003,
      by the same percentage as is equal to the percentage increase in the
      Minimum Rent using as base the Minimum Rent as set forth in subsection (i)
      of Section 4.2 hereof.

16.4  Deemed Renewal:

      In the event that (i) Tenant has exercised an Option to Purchase and
      fulfilled each of its obligations as contained in Section 16.2 hereof,
      (ii) the sale and purchase of the Premises pursuant to the exercise of the
      Option to Purchase is prevented and, (iii) Tenant has exercised its rights
      pursuant to the provisions of Section 16.6 hereof to take the Premises and
      has fulfilled all of its obligations thereunder, including the tender and
      deposit of the sum referred to in Section 16.6, then (x) the Term of the
      Lease shall continue without interruption in the event the Tenant
      exercised the First Option to Purchase or (y) the Tenant shall be deemed
      to have exercised the First Option to renew the Lease in respect of the
      First Option Period in the event Tenant exercised the Second Option to
      Purchase. The Tenant's notice to exercise the First Option to renew the
      Lease shall, for purposes of Section 16.1, be deemed to have been given to
      Landlord on the day the tender and deposit of the sum referred to in
      Section 16.6 was made by the Tenant.

      Neither the continuation of the Term nor the deemed exercise of the First
      Option to renew the Lease shall preclude the Tenant from exercising its
      rights to obtain title to the Premises.


57

16.5 Mortgagees to Honour Option to Purchase:

      The Landlord undertakes to ensure that all future Mortgagees agree to
      honour the provisions of the Options to Purchase. To that end, all
      hypothecs entered into in favour of future Mortgagees of the Premises
      shall contain a covenant on the part of the Mortgagee to be bound by the
      Options to Purchase and to release and discharge the Mortgagees hypothec
      so as to transfer the Premises pursuant to the exercise of one of the
      Options to Purchase, free and clear of the Mortgagees hypothec, subject to
      the agreed upon purchase price being paid or distributed among all
      Mortgagees as their rights may appear. The Tenant hereby subordinates the
      Tenants Hypothec (as hereafter defined) to that of a future Mortgagee but
      only in the event the Mortgagees hypothec contains a covenant on the part
      of the Mortgagee to be bound by the Options to Purchase and provided that
      the Tenant and the said Mortgagee shall enter into a subordination
      agreement which shall contain the Mortgagees covenant to be bound by the
      Options to Purchase and to discharge and release its hypothec on the
      Premises in the event of the exercise by the Tenant of one of the Options
      to Purchase and to subordinate the Tenants Hypothec to the hypothec of the
      Mortgagee.

16.6  Tenants Hypothec:

      (a)   In the event the Tenant exercises one of the Options to Purchase and
            fulfils all its obligations with respect thereto, including the
            deposit of the sum of $625,309 in the event the First Option to
            Purchase is exercised or the sum of $687,840 in the event the Second
            Option to Purchase is exercised, the whole as described in Section
            16.2 of this Lease and the sale and purchase of the Premises
            pursuant to the exercise of the said option is prevented for reasons
            other than the fault or default of the Tenant, then the Tenant shall
            have recourse to the hypothec described in this Section 16.6 and be
            entitled to exercise any rights and remedies available to the Tenant
            under the provisions of the Civil Code of Quebec.

      (b)   As security for the fulfilment by the Landlord of its obligations
            pursuant to the provisions of Section 16.2 of this Lease, the
            Landlord hereby hypothecates to and in favour of the Tenant to the
            extent of the sum of the ONE HUNDRED MILLION DOLLARS
            ($100,000,000.00) in lawful money of Canada with interest thereon at
            the rate of TWENTY-FIVE PERCENT (25%) per annum, (the 'Tenants
            Hypothec"), the following property:

            (i)   the Premises described in Schedule A hereof, together with all
                  present and future works, constructions and appurtenances
                  related thereto;


58

(ii) all corporeal and incorporeal property which, with respect to the Premises hereinabove hypothecated are covered by any of Articles 901 through 904 of the Civil Code of Quebec;

(iii) all corporeal moveable property which at any time ensures the utility of the Premises hereinabove hypothecated.

(c) Upon the exercise of the Tenant's hypothecary recourse to take the Premises in payment, the Tenant shall be entitled to take the Premises in payment subject only to the deposit in Court of either:

(i) the sum of TWENTY MILLION EIGHT HUNDRED SIXTY-THREE THOUSAND FOUR HUNDRED AND THIRTY DOLLARS ($20,863,430.00) in the event the said hypothecary recourse is exercised with respect to the First Option to Purchase; or

(ii) TWENTY-TWO MILLION NINE HUNDRED FORTY-NINE THOUSAND SEVEN

                  HUNDRED AND SEVENTY-THREE DOLLARS ($22,949,773.00) in the
                  event the said hypothecary recourse is exercised with respect
                  to the Second Option to Purchase; or

            (iii) such greater amount as may have been determined in accordance
                  with Section 16.2(c) of the Lease or, if not determined, then
                  as the Court may determine, in its discretion, to give effect
                  to Section 16.2(c) of the Lease.

            The said amount shall be distributed to the Landlord, the parties
            having a prior claim or a hypothec registered against the Premises,
            according to their respective interests and priorities.

16.7  Language:

      The Lessee hereby confirms that it has required that the present document
      be drawn up in the English language. Le Locataire confirme par les
      presentes qu'il a exige que le present document soit redige dans la langue
      anglaise.

16.8  Adhesion:

      Each of the parties hereto acknowledge that the essential stipulations of
      these presents were negotiable, and that consequently the present
      Agreement of Lease does not constitute a contract of adhesion.


59

SCHEDULE A

An emplacement situated between the streets Sainte-Catherine West, Union and Cathcart in Ville de Montreal, Province of Quebec, Canada, known and designated as lot 1 340 553 on the Official Cadastre of Quebec.

With all the improvements therein erected including without limitation the buildings thereon erected bearing civic numbers 1240 Union Avenue (also referred to as 1240 Place Phillips), 620-630 Sainte-Catherine Street West and 635 Cathcart Street in the City of Montreal.


60

EXECUTED at the said City of Montreal, on the 12th day of December Two thousand and under the number 33,585 of the original Notarial Minutes of the undersigned Notary.

AND AFTER DUE READING HEREOF, the parties have signed with and in the presence of the undersigned Notary.

ANGLO CANADIAN INVESTMENTS, L.P.

                             by its general partner BIRKMONT CORP.

(SIGNED)                     Per: Robert Vineberg
                             Robert Vineberg, Representative

HENRY BIRKS & SONS INC. I
HENRY BIRKS ET FILS INC.

(SIGNED)                     Per
                             Thomas A. Andruskevich, President & CEO


(SIGNED)                     Per: John D. Ball
                             John D. Ball, Vice-President & Chief Financial
                             and Administrative Officer


(SIGNED)                     Per: Sheldon Merling
                             Sheldon Merling, Notary

                        TRUE COPY of the original hereof
                        remaining of record in my office


                             (SIGNED) Sheldon Merling


61

No. 33,585
December 12th, 2000

INDENTURE OF LEASE

BY

ANGLO CANADIAN INVESTMENTS, L.P.

to

HENRY BIRKS & SONS INC./
HENRY BIRKS ET FILS INC.

3RD COPY

MERLING & MERLING

NOTAIRES - NOTARIES

SUITE 830
615 RENE LEVESQUE BLVD. W.
MONTREAL.QUE,
H3B 1P5


Exhibit 10.19

PRIME INVESTMENTS SA
Saphir Building 1st Floor
63 Boulevard Prince Felix
L1513 - Luxembourg

as of August 15, 2002

Henry Birks & Sons Inc.
1240 Phillips Square
Montreal, Quebec H3B 3H4

Attention: Thomas A. Andruskevich

RE: Diamond Inventory Supply Agreement

Dear Sirs:

We write to you to confirm our understanding with respect to your diamond inventory needs. In accordance with the terms and conditions set out in this letter, we or a related entity designated by us, will be entitled to supply you and your subsidiaries and affiliates as of December 31st, 2002 (collectively, "Birks") with at least 45% on an annualized cost basis in Canadian dollars of your aggregate loose diamond requirements including Canadian diamonds if the following conditions are met a) our prices remaining competitive relative to market, and b) meeting your needs in terms of quality, cut, standards and specifications. We shall also be required to provide you with satisfactory evidence of origin for Canadian diamonds.

To implement the foregoing, Birks will provide us, on at least an annual basis -- during the early part of February [the first being due February, 2003(1) for the current calendar year] -- with the diamond requirements of Birks and each of its subsidiaries and affiliates ("Requirements"). Such Requirements will be broken down by each entity in the Birks group, and shall provide as much detailed specifications as possible, including delivery requirements.

Based on your Requirements, we will provide you, by the end of each February, with the quotes for each requested category of diamonds (and for each weight, color and clarity requested). Shortly after receipt of said quotes, Birks will confirm its Requirements ("Confirmed Requirements") and its forecast for the current year. These Confirmed Requirements will constitute an understanding that prices quoted are deemed competitive for the purpose of this agreement. If Birks is concerned about quotes received not being competitive compared to market, Birks shall inform us and we both agree to reasonably attempt to come to an agreement. The price quoted or agreed upon shall apply


(1) From the date hereof until the first Requirements ("Trial Period"), Birks will provide Prime (or its designee) with the first opportunity to fulfill Birks' special and supplemental requirements for loose diamonds. We hereby confirm that the attached quote (Attachment A) is valid for the Trial Period.

Henry Birks & Sons, Inc.
August 15, 2002

Page 2

to all comparable items until submission of the next Requirements. By the end of April, we will begin delivering according to your Confirmed Requirements.

There shall be an annual reconciliation (conducted in approximately January
- February) to determine: (a) the actual amount of diamonds purchased by Birks and by each of its subsidiaries and affiliates (and the cost thereof); and (b) the percentage of those purchases supplied by us. The parties will thereafter make reasonable attempts to adjust future transactions based on such reconciliation and consistent with the obligations and rights created hereunder.

We will provide you with an audit trail of the diamond manufacturing from the Rough Stage to the Polished Stage as the production is from our NWT factory and comes with a GNWT Certificate. In order to establish the provenance of Canadian diamonds, it is understood that we assign unique diamond identification numbers to each rough diamond, which can be tracked back to the original invoice of the mine from which the original rough diamond was extracted. On your invoice, this identification number, along with the rough diamond crystal weight, will be indicated next to each polished diamond listed. In addition the invoice will include a certification that each Canadian diamond listed has been indeed mined from Canada. A copy of the original invoice from the mine clearly identifying the parcel from which the rough diamond came will accompany the invoice(s) to you.

Accompanying this letter is a list of diamond parameters (Attachment B) which, we are advised, provides details about what is and is not acceptable to you. We understand that you only want to offer to your customers diamonds you feel are cut to take maximum advantage of a diamond's ability to affect light. The standards reflect the stringent characteristics necessary for a top-of-the-line diamond. Our strict compliance with the attached parameters shall in each instance be deemed acceptable.

We understand that you will need a Sarin report with each diamond submitted, each in its own stonepaper, to you for consideration for weights above 0.18 ct. We understand that you only sell 1.00 cts.+ diamonds with an accompanying GIA Diamond Report, along with your own Birks Diamond Certificate. Therefore, we recognize that you must be comfortable with and agree with the GIA report. Once you have approved the GIA diamond report, the diamond will be sent back to GIA to laser engrave Birks' identification number and logo. On the revised GIA report there will be notations that indicate your laser-engraving trademarks. All diamonds sent for your review over one carat will have a photocopy of the GIA report. We will also provide you with a copy of the GIA report for each diamond less than one carat that has a GIA report.


Henry Birks & Sons, Inc.
August 15, 2002

Page 3

We understand that your present policy does not allow you to accept any color lower than I color. We also understand that you are only purchasing those diamonds that fall within the D-H, VS1-SI1 ranges. If agreeable, those diamonds that are higher clarity (IF, VVS) may be consigned to you on a long-term basis, the whole according to a satisfactory consignment agreement. We recognize that you mount these diamonds in diamond engagement rings, and will request an invoice for each as they are sold. Unless otherwise agreed, you understand that we will not be able to laser engrave diamonds delivered on consignment

We authorize you to laser-engrave 'Birks", a maple leaf, and your identification number on the girdle. There should be no other identification marks other than the Birks trademark and ID numbers on the diamonds. With the above VVS+ consignment program, we understand that you would not require the NWT ID # be removed, but would also require that your marks be laser-engraved on the girdle. If a diamond is returned, you understand that your numbers would have to be polished out.

We agree to 60 days payment terms.

We represent and warrant that our diamond weights are accurate, that all diamonds are natural and not synthetic, that there will be no diamond enhancement or treatment.

We agree to comply and provide you with the information and documentation required under the Voluntary Code of Conduct for Authentication of Canadian Diamond propounded by Industry Canada, Competition Bureau, as may be amended from time to time, a current copy of which is annexed (Attachment C).

We understand that you and your subsidiaries may from time to time enter into agreements whereby your subsidiaries will be required to present a proposed purchase plan to an independent committee setting forth (i) a schedule of the goods to be purchased from you for a fiscal year and (ii) the cost of such goods (a "Purchase Plan"). We further understand that such independent committee shall review the Purchase Plan and approve the Purchase Plan either (i) as proposed or
(ii) as modified by the independent committee in consultation with the management of the subsidiary. We recognize that at any time during the pendency of such agreement between you and your subsidiaries, the independent committee shall have authority to investigate, audit, review or otherwise examine any goods purchased or to be purchased hereunder from you, including without limitation, the cost to you of such goods, the quality of such goods, your rate of return, comparable goods, third-party vendors and other matters deemed important by the independent committee. We both agree to use our best effort to comply with the reasonable requests and directions of such independent committee and we further agree to accept any determinations made by such committee with respect to


Henry Birks & Sons, Inc.
August 15, 2002

Page 4

diamonds to be provided by us to you or your subsidiaries. Such determinations shall not reduce our continued entitlement to supply diamonds hereunder for the future. Our obligations in this regard shall not require that we provide any information or documentation that we deem to be confidential (such as pricing, etc.)

In the event that we or one of our affiliates takes any affirmative action to reduce our initial investment in Birks (and for this purpose our failure to convert our debenture by the fifth anniversary of the date of issuance shall be deemed such affirmative action), our entitlement to supply your diamond needs will be reduced as follows. For every percentage reduction from US$7.5 million to US$5 million, there will be a proportionate reduction from 45% of your diamond needs (at US$7.5 million) to 33% of your diamond needs (at US$5 million). For example, a reduction of US$1.25 million in our initial investment of US$7.5 million to US$6.25 million will result in a reduction of our entitlement to supply 45% of your diamond needs to 39% of your needs, i.e, 50% of the difference between 45% and 33%. For every percentage reduction of our initial investment below US$5 million, there shall be a corresponding reduction in the percentage of diamonds to be supplied by us to you. As additional example, if there is a further reduction from US$5 million to US$2.5 million our entitlement shall be reduced from 33% to 16.5% Otherwise, this agreement shall remain in full force and effect until terminated by either party on at least six
(6) months written notice.

Any claim or dispute under this Agreement (including, but not limited to, a determination as to whether there has been a material breach hereof) will be resolved exclusively through arbitration in New York before and under the rules and procedures of the New York Diamond Dealers Club. That forum will not be empowered to resolve any disputes of any nature between user arising under any other agreement.

Finally, we understand that you may consider buying from time to time other pieces of jewelry from our affiliates or us.

If this meets with your approval, please return a signed copy of this letter.

Sincerely,

PRIME INVESTMENTS SA

By: /s/ Amit B. Bhansali
    ---------------------------------
        Name:  Amit B. Bhansali
        Title


Henry Birks & Sons, Inc.
August 15, 2002

Page 5

We agree to the terms hereof. Signed and accepted on August 15, 2002.

HENRY BIRKS & SONS INC.

By: /s/  Thomas A. Andruskevich
    -------------------------------------------------
         Name:  Thomas A. Andruskevich
         Title: President and Chief Executive Officer


ATTACHMENT B

BIRKS DIAMOND STANDARDS -- FOR ROUND BRILLIANT CUT

All round brilliant-cut diamonds must indeed be round, and not out-of-round. Diamonds meeting the criteria listed below will meet Birks Excellent-cut standards.

COLOR:       D-I
CLARITY:     IF-SI1
PROPORTIONS:
Table size:  <=63% for diamonds less than 0.18 ct. (melee)
                  53-60% for diamonds greater than or equal to 0.18 ct.

crown height:     between 13.8 and 16.0%

crown angles:     between 33.5 and 35.4 degrees

girdle:           thin to slightly thick.

pavilion depth:   between 42.5 and 44.0%

total depth:      between 59.5 and 62.5%

culet:            none to medium

polish:           good to excellent

symmetry:         good to excellent

fluorescence:     none to medium

OTHER PARAMETERS: Diamonds will NOT meet Birks' standards if they have:

-- distinct and easily-louped polishing lines -- any fracture filling -- any laser drilling
-- any open marks (cavities, pits, open feathers) on the surface of the diamond -- chipped culets, pits, cavities


-- facets which are not symmetrical and do not align and point properly
-- very small facets and naturals will be accepted only on diamonds less than 0.18ct.
-- been processed using the GE treatment (High Temperature/High Pressure)

Unless otherwise notified, all diamonds 0.18 ct. or larger will be submitted individually, with a Sarin label containing all the information listed above attached to the stonepaper. The label should also contain the cutter/ supplier's name and the memo number.


Exhibit 10.20

CONDITIONAL SALE AGREEMENT

MEMORANDUM OF AGREEMENT made as of the 15th day of August 2002.

BY AND BETWEEN:                    ROSY BLUE N.V., a corporation
                                   having an office in Antwerp, Belgium
                                   (hereinafter the "Seller")


AND:                               HENRY BIRKS & SONS INC., a corporation
                                   governed under the laws of Canada, having
                                   its Head Office at 1240 Phillips Square,
                                   Montreal, Quebec, H3B 3H4 (hereinafter the
                                   "Buyer" or "Birks")

WHEREAS the Seller has agreed to sell from time to time the goods described in Appendix A attached hereto (the "Goods"), to the Buyer, the whole upon the terms and conditions hereinafter set forth in this Agreement;

NOW, THEREFORE, THIS AGREEMENT WITNESSES THAT IN CONSIDERATION of the mutual covenants hereinafter set forth and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1. The Buyer agrees to buy the Goods selected by the Buyer shipped from time to time by the Seller.

2. The title to, property and ownership in any Goods now or hereafter in the possession of the Buyer are and shall remain with the Seller and subject at all times to the direction and control of the Seller and free from any and all claims, demands, charges and liens whatsoever, until the entire purchase price thereof, or any outstanding balance thereon, have been fully paid to the Seller in accordance with the provisions of this Agreement. To secure the full payment of the entire purchase price of the Goods, or of any outstanding balance thereon, the Buyer hereby grants and conveys, to the Seller, a security interest in all the Goods purchased hereunder as well as a security interest in the proceeds of sale of the Goods. Notwithstanding the foregoing, for the purposes of the laws of the province of Quebec, this agreement constitutes an instalment sale agreement pursuant to articles 1745 to 1749 of the Civil Code of Quebec and until full payment of the entire purchase price or of any outstanding balance thereof or of any other sums payable under this agreement, the title to and ownership of the Goods, replacement and proceeds of sale thereof, shall remain in the Seller, but at Buyer's risk. Furthermore, for the purposes of the laws of the province of Quebec, in order to secure all its obligations under this Agreement, the Buyer hereby hypothecates to and in favor of the Seller, the proceeds of any sale or other disposition of the Goods and any debts resulting from such sale or other disposition as well as any insurance or expropriation indemnity payable in respect of the foregoing, to the extent of the sum of CDN$ 1,600,000 with interest thereon at the rate of twenty-five percent (25%) per annum.

3. The Goods and any proceeds of sale thereof, from the date of shipment of the Goods to the Buyer until such time as the unsold Goods are returned by the Buyer to the Seller or


until the Seller has been paid in full the price of all such Goods sold in accordance with this Agreement, shall be at the absolute risk of the Buyer.

4. The Buyer acknowledges that the Goods are personal property and shall be collateral for all purposes under applicable conditional sale and personal property legislation. The Seller shall be entitled to file this agreement as a security agreement, conditional sales contract, instalment sale agreement, or otherwise and/or to file a financing statement, RD Form, or other document to evidence the security interest granted to the Seller hereunder and the reservation of title with the Seller. The Buyer hereby appoints the Seller as its agent and attorney-in-fact to execute any financing statement, RD Form, or other document which may be required to perfect Seller's security interest hereunder. The Buyer hereby waives the right to receive a copy of any fixtures notice and any financing statement filed by the Seller relating to this agreement, or any verification statement issued by any personal property registry (including the Saskatchewan Personal Property Registry) that relates to any such financing statement. The parties hereto agree that The Land Contracts (Actions) Act (Saskatchewan) shall have no application to any action as defined in such Act with respect to this Agreement and that The Limitation of Civil Rights Act (Saskatchewan) shall have no application to this Agreement.

5. The Buyer hereby agrees:

5.1 to maintain the Goods in its premises set out in Appendix A attached hereto (the "Stores");

5.1 to identify and hold the Goods separately, and to hold separately in a segregated account the proceeds arising from the sale of the Goods, in both cases as a gratuitous deposit for and on behalf of the Seller, until the purchase price for the Goods has been paid in full;

5.2 to indemnify, defend and hold the Seller harmless from and against all damage, depreciation or loss (hereinafter referred to as a "Loss") of or to the Goods, including, without limiting the generality of the foregoing, Loss due to pilferage, fire, theft, disappearance, destruction, flooding, deterioration or otherwise, and to maintain in force, an insurance policy or policies, at its own expense, for the duration of this Agreement, providing coverage against such Loss with reputable insurers for the full replacement value thereof. The Seller shall be added as loss payee with regard to the Goods in said insurance policy or policies and evidence thereof shall be provided to the Seller upon request;

5.3 to keep the Goods and the proceeds therefrom free and clear from any lien, charge, hypothec, security interest or encumbrance whatsoever;

5.4 to pay all business and other taxes imposed on the Goods or the location thereof, by reason of this Agreement;

5.5 to collect and remit to the appropriate authorities all taxes, rates, fees, levies or other amounts due by virtue of its sale of the Goods to any third party and to indemnify, defend and save the Seller harmless from and against any liability which may be incurred by the Seller in respect of such taxes, rates, fees, levies or other amounts;


5.6 to maintain a separate set of books and records showing the separate transactions made by the Buyer in respect of the Goods, which shall be up-to-date and accurate, and to make available on the Buyer's premises such books and records for inspection by the Seller from time to time during business hours, which inspection shall be made by the Seller without unduly disturbing the Buyer's business;

5.7 to use its best efforts to sell the Goods to its customers in the ordinary course of business.

6. Upon sale by the Buyer of any of the Goods, the Buyer shall forthwith, and in any event within thirty (30) days from the date on which the sales report (reporting the sale of such Goods) would be due, remit complete and full payment to the Seller of the agreed upon purchase price for the Goods, the Buyer hereby expressly acknowledging the Seller's rights of ownership to said proceeds arising from the sale thereof until full payment of the purchase price for the Goods to the Seller. Any item from among the Goods which is returned to the Buyer for credit within such thirty (30) day period will be treated as if the sale had not occurred. The purchase price for the Goods are as stated in Appendix A.

7. The Buyer agrees to furnish to the Seller on a monthly basis (on or before the 15th day of each month) a separate sales report indicating all sales of the Goods in its possession for the prior month.

8. During the annual physical inventory conducted by Buyer, Buyer shall prepare and submit to Seller, within sixty (60) days after the completion of such inventory, a report reconciling Seller's outstanding Goods to physical inventory on hand (the "Reconciliation Report"). The shrinkage evidenced by the Reconciliation Report shall be deemed to reflect sales of Goods to be paid for in accordance with the payment terms of this Agreement. The Reconciliation Report shall be signed by the Seller and Buyer to certify their agreement to the contents thereof.

9. The Seller shall have the right for the duration of this Agreement, to send an employee or representative to any of the Stores at any time during normal business hours, to examine and count the Goods, and the Buyer will extend all reasonable assistance in connection therewith. The Seller undertakes to exercise such right in a reasonable way.

10. In the event of a discrepancy in inventories between the inventory provided by the Buyer and a physical count of the Goods, the latter shall prevail, and the Seller shall immediately issue an invoice or a credit note to the Buyer, as the case may be, to make the necessary adjustments. All invoices and credit notes issued pursuant to this clause shall be payable upon receipt thereof by the Buyer, and the Goods referred to therein shall be invoiced or credited, as the case may be, at the stipulated price.

11. The Buyer represents to and warrants and covenants and agrees with the Seller as follows:

11.1 it is a corporation legally incorporated and validly existing, in good standing, under the laws of the Canada, with full corporate power to enter into this Agreement;


11.2 the entering into of this Agreement and the performance of the Buyer's obligations hereunder have been duly authorized by all necessary corporate action on its part;

11.3 the making and performance of this Agreement will not result in the breach of, constitute a default under, contravene any provision of, or result in the creation of any lien, charge, encumbrance or security interest upon any of its property or assets pursuant to any of its stocks, bonds, notes or debentures outstanding, or any agreement, indenture or other instrument to which it is a party or by which it or its property may be bound or affected;

11.4 on the date hereof, the Buyer's only right, title and interest in and to the Goods is hereunder and the Buyer owns no Goods or other products of the Seller;

11.5 except in the case of the Stores located at 87 King Street, Saint John, New-Brunswick, Canada, in respect of which it is the owner of such premises, it is the tenant under each of the leases for the premises where the Stores are located, that all rent due by it under such leases is current and not in arrears and that it is not in default of any terms of any leases as of the date of execution hereof.

12. The term of this Agreement shall commence on the date hereof and shall continue for an indefinite term, provided that (i) the Seller shall be entitled to terminate this Agreement immediately upon ten (10) days notice to the Buyer for any reason determined to be appropriate by the Seller; and (ii) the Buyer shall be entitled to terminate this Agreement upon ten (10) days notice to the Seller for any reason determined to be appropriate by the Buyer.

13. Upon termination of this Agreement:

13.1 the Buyer agrees, at its sole expense, to return to the Seller or to deliver forthwith to the address and in a manner designated by the Seller, all unsold Goods;

13.2 the Seller shall have, in addition to any other rights and remedies provided by law, the absolute right to take possession of and remove its Goods without process of law and for that purpose may enter at any time any premises where the Goods are situated.

14. No waiver by the Seller of any default shall operate as a waiver of any other default and the terms of this Agreement shall be binding upon the successors and assigns of the parties hereto. In particular, but without restriction, the acceptance by the Seller of payments on dates other than those when such payments are required to be made pursuant to this Agreement shall not constitute a waiver of any rights of the Seller pursuant to this Agreement nor any implicit or explicit amendment to the terms of this Agreement.

15. The Seller may, at any time, irrespective of default or termination of this Agreement, remove or cause to be removed any or all of its Goods from the possession of the Buyer. The Buyer agrees not to remove the Seller's unsold Goods from the Stores, other than by sale in the ordinary course of the Buyer's business, without the prior written consent of the Seller.


16. Notwithstanding any termination of this Agreement, each party shall continue to be liable for all of its unfulfilled obligations to the other incurred prior to or upon such termination.

17. The Buyer agrees to immediately advise and inform the Seller, in writing, in the event of seizure before or after judgment of the Goods in any of the Stores, or in the event Buyer becomes insolvent or bankrupt or goes into liquidation or receivership, either voluntarily or under an order of a court of competent jurisdiction, or makes a general assignment for the benefit of its creditors or otherwise acknowledges itself insolvent. The Buyer agrees to assist the Seller in retaking immediate possession of its unsold Goods not yet returned to the Seller and any and all proceeds of sale.

18. The Parties agree that all values and amounts contemplated in this Agreement and related documents are in United States currency unless indicated otherwise.

19. This Agreement is personal in character and shall not be assigned by the Buyer. This Agreement does not constitute the Buyer an agent of the Seller. Nothing in this Agreement shall be deemed to constitute either of the Parties the partner of the other and it is understood and agreed that the relationship between the Parties is that of independent contractor. The terms and conditions of this Agreement are set out in full herein and there is no agreement, warranty or condition whereby the terms and conditions hereof can be modified in any manner whatsoever otherwise than by a written amendment executed by the authorized representatives of the Parties.

20. Any notice or other written communication permitted or required to be given hereunder shall be in writing and shall be given by delivery or sent by telecopier or similar telecommunications device and addressed:

20.1 to the Seller at:

ROSY BLUE N.V.
Hoveniersstraat 53, Box 127
2018 Antwerp
Belgium

20.2 to the Buyer at:

HENRY BIRKS & SONS INC.
Attn: Vice President Merchandising
Copy to Vice president General Counsel
1240, Phillips Square
Montreal, Quebec
H3B 3H4

or such other address as may be designated from time to time in accordance with this section, and shall be deemed to have been received if sent by telecopier or similar telecommunications device on the next business day following such transmission or, if delivered, to have been given and received on the date of such delivery.

21. The remedies of the Seller hereunder, at law and in equity, are cumulative and are not exclusive of one another. The exercise of one or more remedies shall not prevent the Seller


from exercising any or all other rights it may have. The acceptance by the Seller of any payment after default by the Buyer hereunder shall not operate to extend the time of payment of any amount then remaining unpaid hereunder or constitute a waiver of any of the other rights of the Seller and any extension, latitude, benefit or indulgence granted by the Seller shall not in any way prevent the Seller from requiring the Buyer, thereafter, to make strict and punctual payments and performance of the terms and conditions of this Agreement.

22. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and may be modified only by an instrument in writing signed by both parties.

23. The introductory paragraph hereto and Appendix A annexed to this Agreement are an integral part of this Agreement.

24. Words importing the singular number only shall include the plural, and vice versa, and words importing the masculine shall include the feminine gender, and words importing general persons shall include entities and corporations and vice versa.

25. The Buyer agrees to sign any document that may be necessary in the opinion of the Seller in order to give effect to and implement the foregoing.

26. This Agreement shall be governed by the applicable conditional sale and personal property legislation in the Province or Territory where the Goods are located as such place of location is indicated on Appendix A. The parties agree that all claims and disputes arising out of or in connection with this Agreement shall be adjudicated exclusively in the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A. Buyer consents to the jurisdiction of the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A.

27. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

28. The parties have requested that this Agreement and its related documents be drawn up in English. Les parties ont exige que la present convention et les document s`y rattachant soient rediges en anglais.

IN WITNESS WHEREOF the parties have executed this Agreement as of the date first written above.

SELLER                                         BUYER

ROSY BLUE N.V.                                 HENRY BIRKS & SONS INC.


Per: /s/ Amit B. Bhansali                      Per: /s/ Thomas A. Andruskevich
     --------------------------                     ----------------------------


APPENDIX A
TO THE CONDITIONAL SALE AGREEMENT DATED AUGUST 15TH, 2002,
BETWEEN ROSY BLUE N.V. AND HENRY BIRKS & SONS INC.

--------------------------|-----------------------------|-----------------------
DESCRIPTION OF GOODS | PRICE PER ITEMS | LOCATION OF GOODS
--------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|-----------------------

ROSY BLUE, INC.                              HENRY BIRKS & SONS INC.


Per:                                         Per:
       -------------------------------              ----------------------------


Dated:                                       Dated:
       -------------------------------              ----------------------------


Exhibit 10.21

CONDITIONAL SALE AGREEMENT

MEMORANDUM OF AGREEMENT made as of the 15th day of August 2002.

BY AND BETWEEN:               ROSY BLUE, INC., a corporation having an office
                              in New-York, USA (hereinafter the "Seller")


AND:                          HENRY BIRKS & SONS INC., a corporation governed
                              under the laws of Canada, having its Head Office
                              at 1240 Phillips Square, Montreal, Quebec, H3B 3H4
                              (hereinafter the "Buyer" or "Birks")

WHEREAS the Seller has agreed to sell from time to time the goods described in Appendix A attached hereto (the "Goods"), to the Buyer, the whole upon the terms and conditions hereinafter set forth in this Agreement;

NOW, THEREFORE, THIS AGREEMENT WITNESSES THAT IN CONSIDERATION of the mutual covenants hereinafter set forth and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1. The Buyer agrees to buy the Goods selected by the Buyer shipped from time to time by the Seller.

2. The title to, property and ownership in any Goods now or hereafter in the possession of the Buyer are and shall remain with the Seller and subject at all times to the direction and control of the Seller and free from any and all claims, demands, charges and liens whatsoever, until the entire purchase price thereof, or any outstanding balance thereon, have been fully paid to the Seller in accordance with the provisions of this Agreement. To secure the full payment of the entire purchase price of the Goods, or of any outstanding balance thereon, the Buyer hereby grants and conveys, to the Seller, a security interest in all the Goods purchased hereunder as well as a security interest in the proceeds of sale of the Goods. Notwithstanding the foregoing, for the purposes of the laws of the province of Quebec, this agreement constitutes an instalment sale agreement pursuant to articles 1745 to 1749 of the Civil Code of Quebec and until full payment of the entire purchase price or of any outstanding balance thereof or of any other sums payable under this agreement, the title to and ownership of the Goods, replacement and proceeds of sale thereof, shall remain in the Seller, but at Buyer's risk. Furthermore, for the purposes of the laws of the province of Quebec, in order to secure all its obligations under this Agreement, the Buyer hereby hypothecates to and in favor of the Seller, the proceeds of any sale or other disposition of the Goods and any debts resulting from such sale or other disposition as well as any insurance or expropriation indemnity payable in respect of the foregoing, to the extent of the sum of CDN$ 1,600,000 with interest thereon at the rate of twenty-five percent (25%) per annum.

3. The Goods and any proceeds of sale thereof, from the date of shipment of the Goods to the Buyer until such time as the unsold Goods are returned by the Buyer to the Seller or until the Seller has been paid in full the price of all such Goods sold in accordance with this Agreement, shall be at the absolute risk of the Buyer.


4. The Buyer acknowledges that the Goods are personal property and shall be collateral for all purposes under applicable conditional sale and personal property legislation. The Seller shall be entitled to file this agreement as a security agreement, conditional sales contract, instalment sale agreement, or otherwise and/or to file a financing statement, RD Form, or other document to evidence the security interest granted to the Seller hereunder and the reservation of title with the Seller. The Buyer hereby appoints the Seller as its agent and attorney-in-fact to execute any financing statement, RD Form, or other document which may be required to perfect Seller's security interest hereunder. The Buyer hereby waives the right to receive a copy of any fixtures notice and any financing statement filed by the Seller relating to this agreement, or any verification statement issued by any personal property registry (including the Saskatchewan Personal Property Registry) that relates to any such financing statement. The parties hereto agree that The Land Contracts (Actions) Act (Saskatchewan) shall have no application to any action as defined in such Act with respect to this Agreement and that The Limitation of Civil Rights Act (Saskatchewan) shall have no application to this Agreement.

5. The Buyer hereby agrees:

5.1 to maintain the Goods in its premises set out in Appendix A attached hereto (the "Stores");

5.1 to identify and hold the Goods separately, and to hold separately in a segregated account the proceeds arising from the sale of the Goods, in both cases as a gratuitous deposit for and on behalf of the Seller, until the purchase price for the Goods has been paid in full;

5.2 to indemnify, defend and hold the Seller harmless from and against all damage, depreciation or loss (hereinafter referred to as a "Loss") of or to the Goods, including, without limiting the generality of the foregoing, Loss due to pilferage, fire, theft, disappearance, destruction, flooding, deterioration or otherwise, and to maintain in force, an insurance policy or policies, at its own expense, for the duration of this Agreement, providing coverage against such Loss with reputable insurers for the full replacement value thereof. The Seller shall be added as loss payee with regard to the Goods in said insurance policy or policies and evidence thereof shall be provided to the Seller upon request;

5.3 to keep the Goods and the proceeds therefrom free and clear from any lien, charge, hypothec, security interest or encumbrance whatsoever;

5.4 to pay all business and other taxes imposed on the Goods or the location thereof, by reason of this Agreement;

5.5 to collect and remit to the appropriate authorities all taxes, rates, fees, levies or other amounts due by virtue of its sale of the Goods to any third party and to indemnify, defend and save the Seller harmless from and against any liability which may be incurred by the Seller in respect of such taxes, rates, fees, levies or other amounts;


5.6 to maintain a separate set of books and records showing the separate transactions made by the Buyer in respect of the Goods, which shall be up-to-date and accurate, and to make available on the Buyer's premises such books and records for inspection by the Seller from time to time during business hours, which inspection shall be made by the Seller without unduly disturbing the Buyer's business;

5.7 to use its best efforts to sell the Goods to its customers in the ordinary course of business.

6. Upon sale by the Buyer of any of the Goods, the Buyer shall forthwith, and in any event within thirty (30) days from the date on which the sales report (reporting the sale of such Goods) would be due, remit complete and full payment to the Seller of the agreed upon purchase price for the Goods, the Buyer hereby expressly acknowledging the Seller's rights of ownership to said proceeds arising from the sale thereof until full payment of the purchase price for the Goods to the Seller. Any item from among the Goods which is returned to the Buyer for credit within such thirty (30) day period will be treated as if the sale had not occurred. The purchase price for the Goods are as stated in Appendix A.

7. The Buyer agrees to furnish to the Seller on a monthly basis (on or before the 15th day of each month) a separate sales report indicating all sales of the Goods in its possession for the prior month.

8. During the annual physical inventory conducted by Buyer, Buyer shall prepare and submit to Seller, within sixty (60) days after the completion of such inventory, a report reconciling Seller's outstanding Goods to physical inventory on hand (the "Reconciliation Report"). The shrinkage evidenced by the Reconciliation Report shall be deemed to reflect sales of Goods to be paid for in accordance with the payment terms of this Agreement. The Reconciliation Report shall be signed by the Seller and Buyer to certify their agreement to the contents thereof.

9. The Seller shall have the right for the duration of this Agreement, to send an employee or representative to any of the Stores at any time during normal business hours, to examine and count the Goods, and the Buyer will extend all reasonable assistance in connection therewith. The Seller undertakes to exercise such right in a reasonable way.

10. In the event of a discrepancy in inventories between the inventory provided by the Buyer and a physical count of the Goods, the latter shall prevail, and the Seller shall immediately issue an invoice or a credit note to the Buyer, as the case may be, to make the necessary adjustments. All invoices and credit notes issued pursuant to this clause shall be payable upon receipt thereof by the Buyer, and the Goods referred to therein shall be invoiced or credited, as the case may be, at the stipulated price.

11. The Buyer represents to and warrants and covenants and agrees with the Seller as follows:

11.1 it is a corporation legally incorporated and validly existing, in good standing, under the laws of the Canada, with full corporate power to enter into this Agreement;


11.2 the entering into of this Agreement and the performance of the Buyer's obligations hereunder have been duly authorized by all necessary corporate action on its part;

11.3 the making and performance of this Agreement will not result in the breach of, constitute a default under, contravene any provision of, or result in the creation of any lien, charge, encumbrance or security interest upon any of its property or assets pursuant to any of its stocks, bonds, notes or debentures outstanding, or any agreement, indenture or other instrument to which it is a party or by which it or its property may be bound or affected;

11.4 on the date hereof, the Buyer's only right, title and interest in and to the Goods is hereunder and the Buyer owns no Goods or other products of the Seller;

11.5 except in the case of the Stores located at 87 King Street, Saint John, New-Brunswick, Canada, in respect of which it is the owner of such premises, it is the tenant under each of the leases for the premises where the Stores are located, that all rent due by it under such leases is current and not in arrears and that it is not in default of any terms of any leases as of the date of execution hereof.

12. The term of this Agreement shall commence on the date hereof and shall continue for an indefinite term, provided that (i) the Seller shall be entitled to terminate this Agreement immediately upon ten (10) days notice to the Buyer for any reason determined to be appropriate by the Seller; and (ii) the Buyer shall be entitled to terminate this Agreement upon ten (10) days notice to the Seller for any reason determined to be appropriate by the Buyer.

13. Upon termination of this Agreement:

13.1 the Buyer agrees, at its sole expense, to return to the Seller or to deliver forthwith to the address and in a manner designated by the Seller, all unsold Goods;

13.2 the Seller shall have, in addition to any other rights and remedies provided by law, the absolute right to take possession of and remove its Goods without process of law and for that purpose may enter at any time any premises where the Goods are situated.

14. No waiver by the Seller of any default shall operate as a waiver of any other default and the terms of this Agreement shall be binding upon the successors and assigns of the parties hereto. In particular, but without restriction, the acceptance by the Seller of payments on dates other than those when such payments are required to be made pursuant to this Agreement shall not constitute a waiver of any rights of the Seller pursuant to this Agreement nor any implicit or explicit amendment to the terms of this Agreement.

15. The Seller may, at any time, irrespective of default or termination of this Agreement, remove or cause to be removed any or all of its Goods from the possession of the Buyer. The Buyer agrees not to remove the Seller's unsold Goods from the Stores, other than by sale in the ordinary course of the Buyer's business, without the prior written consent of the Seller.


16. Notwithstanding any termination of this Agreement, each party shall continue to be liable for all of its unfulfilled obligations to the other incurred prior to or upon such termination.

17. The Buyer agrees to immediately advise and inform the Seller, in writing, in the event of seizure before or after judgment of the Goods in any of the Stores, or in the event Buyer becomes insolvent or bankrupt or goes into liquidation or receivership, either voluntarily or under an order of a court of competent jurisdiction, or makes a general assignment for the benefit of its creditors or otherwise acknowledges itself insolvent. The Buyer agrees to assist the Seller in retaking immediate possession of its unsold Goods not yet returned to the Seller and any and all proceeds of sale.

18. The Parties agree that all values and amounts contemplated in this Agreement and related documents are in United States currency unless indicated otherwise.

19. This Agreement is personal in character and shall not be assigned by the Buyer. This Agreement does not constitute the Buyer an agent of the Seller. Nothing in this Agreement shall be deemed to constitute either of the Parties the partner of the other and it is understood and agreed that the relationship between the Parties is that of independent contractor. The terms and conditions of this Agreement are set out in full herein and there is no agreement, warranty or condition whereby the terms and conditions hereof can be modified in any manner whatsoever otherwise than by a written amendment executed by the authorized representatives of the Parties.

20. Any notice or other written communication permitted or required to be given hereunder shall be in writing and shall be given by delivery or sent by telecopier or similar telecommunications device and addressed:

20.1 to the Seller at:

ROSY BLUE, INC.
529 Fifth Avenue, 15th Floor,
106 Archibald Street
New-York, NY 10017 USA

20.2 to the Buyer at:

HENRY BIRKS & SONS INC.
Attn: Vice President Merchandising
Copy to Vice president General Counsel
1240, Phillips Square
Montreal, Quebec
H3B 3H4

or such other address as may be designated from time to time in accordance with this section, and shall be deemed to have been received if sent by telecopier or similar telecommunications device on the next business day following such transmission or, if delivered, to have been given and received on the date of such delivery.

21. The remedies of the Seller hereunder, at law and in equity, are cumulative and are not exclusive of one another. The exercise of one or more remedies shall not prevent the Seller


from exercising any or all other rights it may have. The acceptance by the Seller of any payment after default by the Buyer hereunder shall not operate to extend the time of payment of any amount then remaining unpaid hereunder or constitute a waiver of any of the other rights of the Seller and any extension, latitude, benefit or indulgence granted by the Seller shall not in any way prevent the Seller from requiring the Buyer, thereafter, to make strict and punctual payments and performance of the terms and conditions of this Agreement.

22. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and may be modified only by an instrument in writing signed by both parties.

23. The introductory paragraph hereto and Appendix A annexed to this Agreement are an integral part of this Agreement.

24. Words importing the singular number only shall include the plural, and vice versa, and words importing the masculine shall include the feminine gender, and words importing general persons shall include entities and corporations and vice versa.

25. The Buyer agrees to sign any document that may be necessary in the opinion of the Seller in order to give effect to and implement the foregoing.

26. This Agreement shall be governed by the applicable conditional sale and personal property legislation in the Province or Territory where the Goods are located as such place of location is indicated on Appendix A. The parties agree that all claims and disputes arising out of or in connection with this Agreement shall be adjudicated exclusively in the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A. Buyer consents to the jurisdiction of the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A.

27. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

28. The parties have requested that this Agreement and its related documents be drawn up in English. Les parties ont exige que la present convention et les document s`y rattachant soient rediges en anglais.

IN WITNESS WHEREOF the parties have executed this Agreement as of the date first written above.

SELLER                                         BUYER

ROSY BLUE, INC.                                HENRY BIRKS & SONS INC.


Per:  /s/ Birain Parikh                        Per:  /s/ Thomas A. Andruskevich
      -------------------------                      ---------------------------


APPENDIX A
TO THE CONDITIONAL SALE AGREEMENT DATED AUGUST 15TH, 2002,
BETWEEN ROSY BLUE, INC. AND HENRY BIRKS & SONS INC.

--------------------------|-----------------------------|-----------------------
DESCRIPTION OF GOODS | PRICE PER ITEMS | LOCATION OF GOODS
--------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|-----------------------

ROSY BLUE N.V.                               HENRY BIRKS & SONS INC.


Per:                                         Per:
       -------------------------------              ----------------------------


Dated:                                       Dated:
       -------------------------------              ----------------------------


Exhibit 10.22

CONDITIONAL SALE AGREEMENT

MEMORANDUM OF AGREEMENT made as of the 15th day of August 2002.

BY AND BETWEEN: ROSY BLUE SALES LTD., a corporation

having an office in Ramat Gan, Israel
(hereinafter the "Seller"

AND:                                    HENRY BIRKS & SONS INC., a corporation
                                        governed under the laws of Canada,
                                        having its Head Office at 1240 Phillips
                                        Square, Montreal, Quebec, H3B 3H4
                                        (hereinafter the "Buyer" or "Birks")


      WHEREAS the Seller has agreed to sell from time to time the goods

described in Appendix A attached hereto (the "Goods"), to the Buyer, the whole upon the terms and conditions hereinafter set forth in this Agreement;

NOW, THEREFORE, THIS AGREEMENT WITNESSES THAT IN CONSIDERATION of the mutual covenants hereinafter set forth and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1. The Buyer agrees to buy the Goods selected by the Buyer shipped from time to time by the Seller.

2. The title to, property and ownership in any Goods now or hereafter in the possession of the Buyer are and shall remain with the Seller and subject at all times to the direction and control of the Seller and free from any and all claims, demands, charges and liens whatsoever, until the entire purchase price thereof, or any outstanding balance thereon, have been fully paid to the Seller in accordance with the provisions of this Agreement. To secure the full payment of the entire purchase price of the Goods, or of any outstanding balance thereon, the Buyer hereby grants and conveys, to the Seller, a security interest in all the Goods purchased hereunder as well as a security interest in the proceeds of sale of the Goods. Notwithstanding the foregoing, for the purposes of the laws of the province of Quebec, this agreement constitutes an instalment sale agreement pursuant to articles 1745 to 1749 of the Civil Code of Quebec and until full payment of the entire purchase price or of any outstanding balance thereof or of any other sums payable under this agreement, the title to and ownership of the Goods, replacement and proceeds of sale thereof, shall remain in the Seller, but at Buyer's risk. Furthermore, for the purposes of the laws of the province of Quebec, in order to secure all its obligations under this Agreement, the Buyer hereby hypothecates to and in favor of the Seller, the proceeds of any sale or other disposition of the Goods and any debts resulting from such sale or other disposition as well as any insurance or expropriation indemnity payable in respect of the foregoing, to the extent of the sum of CDN $1,000 with interest thereon at the rate of twenty-five percent (25%) per annum.

3. The Goods and any proceeds of sale thereof, from the date of shipment of the Goods to the Buyer until such time as the unsold Goods are returned by the Buyer to the Seller or


until the Seller has been paid in full the price of all such Goods sold in accordance with this Agreement, shall be at the absolute risk of the Buyer.

4. The Buyer acknowledges that the Goods are personal property and shall be collateral for all purposes under applicable conditional sale and personal property legislation. The Seller shall be entitled to file this agreement as a security agreement, conditional sales contract, instalment sale agreement, or otherwise and/or to file a financing statement, RD Form, or other document to evidence the security interest granted to the Seller hereunder and the reservation of title with the Seller. The Buyer hereby appoints the Seller as its agent and attorney-in-fact to execute any financing statement, RD Form, or other document which may be required to perfect Seller's security interest hereunder. The Buyer hereby waives the right to receive a copy of any fixtures notice and any financing statement filed by the Seller relating to this agreement, or any verification statement issued by any personal property registry (including the Saskatchewan Personal Property Registry) that relates to any such financing statement. The parties hereto agree that The Land Contracts (Actions) Act (Saskatchewan) shall have no application to any action as defined in such Act with respect to this Agreement and that The Limitation of Civil Rights Act (Saskatchewan) shall have no application to this Agreement.

5. The Buyer hereby agrees:

5.1 to maintain the Goods in its premises set out in Appendix A attached hereto (the "Stores");

5.1 to identify and hold the Goods separately, and to hold separately in a segregated account the proceeds arising from the sale of the Goods, in both cases as a gratuitous deposit for and on behalf of the Seller, until the purchase price for the Goods has been paid in full;

5.2 to indemnify, defend and hold the Seller harmless from and against all damage, depreciation or loss (hereinafter referred to as a "Loss") of or to the Goods, including, without limiting the generality of the foregoing, Loss due to pilferage, fire, theft, disappearance, destruction, flooding, deterioration or otherwise, and to maintain in force, an insurance policy or policies, at its own expense, for the duration of this Agreement, providing coverage against such Loss with reputable insurers for the full replacement value thereof. The Seller shall be added as loss payee with regard to the Goods in said insurance policy or policies and evidence thereof shall be provided to the Seller upon request;

5.3 to keep the Goods and the proceeds therefrom free and clear from any lien, charge, hypothec, security interest or encumbrance whatsoever;

5.4 to pay all business and other taxes imposed on the Goods or the location thereof, by reason of this Agreement;

5.5 to collect and remit to the appropriate authorities all taxes, rates, fees, levies or other amounts due by virtue of its sale of the Goods to any third party and to indemnify, defend and save the Seller harmless from and against any liability which may be incurred by the Seller in respect of such taxes, rates, fees, levies or other amounts;


5.6 to maintain a separate set of books and records showing the separate transactions made by the Buyer in respect of the Goods, which shall be up-to-date and accurate, and to make available on the Buyer's premises such books and records for inspection by the Seller from time to time during business hours, which inspection shall be made by the Seller without unduly disturbing the Buyer's business;

5.7 to use its best efforts to sell the Goods to its customers in the ordinary course of business.

6. Upon sale by the Buyer of any of the Goods, the Buyer shall forthwith, and in any event within thirty (30) days from the date on which the sales report (reporting the sale of such Goods) would be due, remit complete and full payment to the Seller of the agreed upon purchase price for the Goods, the Buyer hereby expressly acknowledging the Seller's rights of ownership to said proceeds arising from the sale thereof until full payment of the purchase price for the Goods to the Seller. Any item from among the Goods which is returned to the Buyer for credit within such thirty (30) day period will be treated as if the sale had not occurred. The purchase price for the Goods are as stated in Appendix A.

7. The Buyer agrees to furnish to the Seller on a monthly basis (on or before the 15th day of each month) a separate sales report indicating all sales of the Goods in its possession for the prior month.

8. During the annual physical inventory conducted by Buyer, Buyer shall prepare and submit to Seller, within sixty (60) days after the completion of such inventory, a report reconciling Seller's outstanding Goods to physical inventory on hand (the "Reconciliation Report"). The shrinkage evidenced by the Reconciliation Report shall be deemed to reflect sales of Goods to be paid for in accordance with the payment terms of this Agreement. The Reconciliation Report shall be signed by the Seller and Buyer to certify their agreement to the contents thereof.

9. The Seller shall have the right for the duration of this Agreement, to send an employee or representative to any of the Stores at any time during normal business hours, to examine and count the Goods, and the Buyer will extend all reasonable assistance in connection therewith. The Seller undertakes to exercise such right in a reasonable way.

10. In the event of a discrepancy in inventories between the inventory provided by the Buyer and a physical count of the Goods, the latter shall prevail, and the Seller shall immediately issue an invoice or a credit note to the Buyer, as the case may be, to make the necessary adjustments. All invoices and credit notes issued pursuant to this clause shall be payable upon receipt thereof by the Buyer, and the Goods referred to therein shall be invoiced or credited, as the case may be, at the stipulated price.

11. The Buyer represents to and warrants and covenants and agrees with the Seller as follows:

11.1 it is a corporation legally incorporated and validly existing, in good standing, under the laws of the Canada, with full corporate power to enter into this Agreement;


11.2 the entering into of this Agreement and the performance of the Buyer's obligations hereunder have been duly authorized by all necessary corporate action on its part;

11.3 the making and performance of this Agreement will not result in the breach of, constitute a default under, contravene any provision of, or result in the creation of any lien, charge, encumbrance or security interest upon any of its property or assets pursuant to any of its stocks, bonds, notes or debentures outstanding, or any agreement, indenture or other instrument to which it is a party or by which it or its property may be bound or affected;

11.4 on the date hereof, the Buyer's only right, title and interest in and to the Goods is hereunder and the Buyer owns no Goods or other products of the Seller;

11.5 except in the case of the Stores located at 87 King Street, Saint John, New-Brunswick, Canada, in respect of which it is the owner of such premises, it is the tenant under each of the leases for the premises where the Stores are located, that all rent due by it under such leases is current and not in arrears and that it is not in default of any terms of any leases as of the date of execution hereof.

12. The term of this Agreement shall commence on the date hereof and shall continue for an indefinite term, provided that (i) the Seller shall be entitled to terminate this Agreement immediately upon ten (10) days notice to the Buyer for any reason determined to be appropriate by the Seller; and (ii) the Buyer shall be entitled to terminate this Agreement upon ten (10) days notice to the Seller for any reason determined to be appropriate by the Buyer.

13. Upon termination of this Agreement:

13.1 the Buyer agrees, at its sole expense, to return to the Seller or to deliver forthwith to the address and in a manner designated by the Seller, all unsold Goods;

13.2 the Seller shall have, in addition to any other rights and remedies provided by law, the absolute right to take possession of and remove its Goods without process of law and for that purpose may enter at any time any premises where the Goods are situated.

14. No waiver by the Seller of any default shall operate as a waiver of any other default and the terms of this Agreement shall be binding upon the successors and assigns of the parties hereto. In particular, but without restriction, the acceptance by the Seller of payments on dates other than those when such payments are required to be made pursuant to this Agreement shall not constitute a waiver of any rights of the Seller pursuant to this Agreement nor any implicit or explicit amendment to the terms of this Agreement.

15. The Seller may, at any time, irrespective of default or termination of this Agreement, remove or cause to be removed any or all of its Goods from the possession of the Buyer. The Buyer agrees not to remove the Seller's unsold Goods from the Stores, other than by sale in the ordinary course of the Buyer's business, without the prior written consent of the Seller.


16. Notwithstanding any termination of this Agreement, each party shall continue to be liable for all of its unfulfilled obligations to the other incurred prior to or upon such termination.

17. The Buyer agrees to immediately advise and inform the Seller, in writing, in the event of seizure before or after judgment of the Goods in any of the Stores, or in the event Buyer becomes insolvent or bankrupt or goes into liquidation or receivership, either voluntarily or under an order of a court of competent jurisdiction, or makes a general assignment for the benefit of its creditors or otherwise acknowledges itself insolvent. The Buyer agrees to assist the Seller in retaking immediate possession of its unsold Goods not yet returned to the Seller and any and all proceeds of sale.

18. The Parties agree that all values and amounts contemplated in this Agreement and related documents are in United States currency unless indicated otherwise.

19. This Agreement is personal in character and shall not be assigned by the Buyer. This Agreement does not constitute the Buyer an agent of the Seller. Nothing in this Agreement shall be deemed to constitute either of the Parties the partner of the other and it is understood and agreed that the relationship between the Parties is that of independent contractor. The terms and conditions of this Agreement are set out in full herein and there is no agreement, warranty or condition whereby the terms and conditions hereof can be modified in any manner whatsoever otherwise than by a written amendment executed by the authorized representatives of the Parties.

20. Any notice or other written communication permitted or required to be given hereunder shall be in writing and shall be given by delivery or sent by telecopier or similar telecommunications device and addressed:

20.1 to the Seller at:

ROSY BLUE SALES LTD.
Diamond Exchange Noam Building 907
52 Bezalel Street
Ramat Gan 52521, Israel

20.2 to the Buyer at:

HENRY BIRKS & SONS INC.
Attn: Vice President Merchandising

Copy to Vice president General Counsel 1240, Phillips Square
Montreal, Quebec
H3B 3H4

or such other address as may be designated from time to time in accordance with this section, and shall be deemed to have been received if sent by telecopier or similar telecommunications device on the next business day following such transmission or, if delivered, to have been given and received on the date of such delivery.

21. The remedies of the Seller hereunder, at law and in equity, are cumulative and are not exclusive of one another. The exercise of one or more remedies shall not prevent the Seller


from exercising any or all other rights it may have. The acceptance by the Seller of any payment after default by the Buyer hereunder shall not operate to extend the time of payment of any amount then remaining unpaid hereunder or constitute a waiver of any of the other rights of the Seller and any extension, latitude, benefit or indulgence granted by the Seller shall not in any way prevent the Seller from requiring the Buyer, thereafter, to make strict and punctual payments and performance of the terms and conditions of this Agreement.

22. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and may be modified only by an instrument in writing signed by both parties.

23. The introductory paragraph hereto and Appendix A annexed to this Agreement are an integral part of this Agreement.

24. Words importing the singular number only shall include the plural, and vice versa, and words importing the masculine shall include the feminine gender, and words importing general persons shall include entities and corporations and vice versa.

25. The Buyer agrees to sign any document that may be necessary in the opinion of the Seller in order to give effect to and implement the foregoing.

26. This Agreement shall be governed by the applicable conditional sale and personal property legislation in the Province or Territory where the Goods are located as such place of location is indicated on Appendix A. The parties agree that all claims and disputes arising out of or in connection with this Agreement shall be adjudicated exclusively in the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A. Buyer consents to the jurisdiction of the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A.

27. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

28. The parties have requested that this Agreement and its related documents be drawn up in English. Les parties ont exige que la present convention et les document s`y rattachant soient rediges en anglais.

IN WITNESS WHEREOF the parties have executed this Agreement as of the date first written above.

SELLER                                 BUYER

ROSY BLUE SALES LTD.                   HENRY BIRKS & SONS INC.


Per:                                   Per:
     -----------------------------          -------------------------------


APPENDIX A

TO THE CONDITIONAL SALE AGREEMENT DATED AUGUST 15TH, 2002,
BETWEEN ROSY BLUE SALES LTD. AND HENRY BIRKS & SONS INC.

--------------------------|-----------------------------|-----------------------
DESCRIPTION OF GOODS | PRICE PER ITEMS | LOCATION OF GOODS
--------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|----------------------- | | --------------------------|-----------------------------|-----------------------

ROSY BLUE SALES LTD.                   HENRY BIRKS & SONS INC.

Per:                                   Per:
     -------------------------------        ---------------------------------

Dated:                                 Dated:
       -----------------------------          -------------------------------


Exhibit 10.23

CONDITIONAL SALE AGREEMENT

MEMORANDUM OF AGREEMENT made as of the 15th day of August 2002.

BY AND BETWEEN: ROSY BLUE HONGKONG LTD., a corporation

having an office in Hongkong
(hereinafter the "Seller")

AND:                                    HENRY BIRKS & SONS INC., a corporation
                                        governed under the laws of Canada,
                                        having its Head Office at 1240 Phillips
                                        Square, Montreal, Quebec, H3B 3H4
                                        (hereinafter the "Buyer" or "Birks")


      WHEREAS the Seller has agreed to sell from time to time the goods

described in Appendix A attached hereto (the "Goods"), to the Buyer, the whole upon the terms and conditions hereinafter set forth in this Agreement;

NOW, THEREFORE, THIS AGREEMENT WITNESSES THAT IN CONSIDERATION of the mutual covenants hereinafter set forth and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1. The Buyer agrees to buy the Goods selected by the Buyer shipped from time to time by the Seller.

2. The title to, property and ownership in any Goods now or hereafter in the possession of the Buyer are and shall remain with the Seller and subject at all times to the direction and control of the Seller and free from any and all claims, demands, charges and liens whatsoever, until the entire purchase price thereof, or any outstanding balance thereon, have been fully paid to the Seller in accordance with the provisions of this Agreement. To secure the full payment of the entire purchase price of the Goods, or of any outstanding balance thereon, the Buyer hereby grants and conveys, to the Seller, a security interest in all the Goods purchased hereunder as well as a security interest in the proceeds of sale of the Goods. Notwithstanding the foregoing, for the purposes of the laws of the province of Quebec, this agreement constitutes an instalment sale agreement pursuant to articles 1745 to 1749 of the Civil Code of Quebec and until full payment of the entire purchase price or of any outstanding balance thereof or of any other sums payable under this agreement, the title to and ownership of the Goods, replacement and proceeds of sale thereof, shall remain in the Seller, but at Buyer's risk. Furthermore, for the purposes of the laws of the province of Quebec, in order to secure all its obligations under this Agreement, the Buyer hereby hypothecates to and in favor of the Seller, the proceeds of any sale or other disposition of the Goods and any debts resulting from such sale or other disposition as well as any insurance or expropriation indemnity payable in respect of the foregoing, to the extent of the sum of CDN$ 1,000 with interest thereon at the rate of twenty-five percent (25%) per annum.

3. The Goods and any proceeds of sale thereof, from the date of shipment of the Goods to the Buyer until such time as the unsold Goods are returned by the Buyer to the Seller or


until the Seller has been paid in full the price of all such Goods sold in accordance with this Agreement, shall be at the absolute risk of the Buyer.

4. The Buyer acknowledges that the Goods are personal property and shall be collateral for all purposes under applicable conditional sale and personal property legislation. The Seller shall be entitled to file this agreement as a security agreement, conditional sales contract, instalment sale agreement, or otherwise and/or to file a financing statement, RD Form, or other document to evidence the security interest granted to the Seller hereunder and the reservation of title with the Seller. The Buyer hereby appoints the Seller as its agent and attorney-in-fact to execute any financing statement, RD Form, or other document which may be required to perfect Seller's security interest hereunder. The Buyer hereby waives the right to receive a copy of any fixtures notice and any financing statement filed by the Seller relating to this agreement, or any verification statement issued by any personal property registry (including the Saskatchewan Personal Property Registry) that relates to any such financing statement. The parties hereto agree that The Land Contracts (Actions) Act (Saskatchewan) shall have no application to any action as defined in such Act with respect to this Agreement and that The Limitation of Civil Rights Act (Saskatchewan) shall have no application to this Agreement.

5. The Buyer hereby agrees:

5.1 to maintain the Goods in its premises set out in Appendix A attached hereto (the "Stores");

5.1 to identify and hold the Goods separately, and to hold separately in a segregated account the proceeds arising from the sale of the Goods, in both cases as a gratuitous deposit for and on behalf of the Seller, until the purchase price for the Goods has been paid in full;

5.2 to indemnify, defend and hold the Seller harmless from and against all damage, depreciation or loss (hereinafter referred to as a "Loss") of or to the Goods, including, without limiting the generality of the foregoing, Loss due to pilferage, fire, theft, disappearance, destruction, flooding, deterioration or otherwise, and to maintain in force, an insurance policy or policies, at its own expense, for the duration of this Agreement, providing coverage against such Loss with reputable insurers for the full replacement value thereof. The Seller shall be added as loss payee with regard to the Goods in said insurance policy or policies and evidence thereof shall be provided to the Seller upon request;

5.3 to keep the Goods and the proceeds therefrom free and clear from any lien, charge, hypothec, security interest or encumbrance whatsoever;

5.4 to pay all business and other taxes imposed on the Goods or the location thereof, by reason of this Agreement;

5.5 to collect and remit to the appropriate authorities all taxes, rates, fees, levies or other amounts due by virtue of its sale of the Goods to any third party and to indemnify, defend and save the Seller harmless from and against any liability which may be incurred by the Seller in respect of such taxes, rates, fees, levies or other amounts;


5.6 to maintain a separate set of books and records showing the separate transactions made by the Buyer in respect of the Goods, which shall be up-to-date and accurate, and to make available on the Buyer's premises such books and records for inspection by the Seller from time to time during business hours, which inspection shall be made by the Seller without unduly disturbing the Buyer's business;

5.7 to use its best efforts to sell the Goods to its customers in the ordinary course of business.

6. Upon sale by the Buyer of any of the Goods, the Buyer shall forthwith, and in any event within thirty (30) days from the date on which the sales report (reporting the sale of such Goods) would be due, remit complete and full payment to the Seller of the agreed upon purchase price for the Goods, the Buyer hereby expressly acknowledging the Seller's rights of ownership to said proceeds arising from the sale thereof until full payment of the purchase price for the Goods to the Seller. Any item from among the Goods which is returned to the Buyer for credit within such thirty (30) day period will be treated as if the sale had not occurred. The purchase price for the Goods are as stated in Appendix A.

7. The Buyer agrees to furnish to the Seller on a monthly basis (on or before the 15th day of each month) a separate sales report indicating all sales of the Goods in its possession for the prior month.

8. During the annual physical inventory conducted by Buyer, Buyer shall prepare and submit to Seller, within sixty (60) days after the completion of such inventory, a report reconciling Seller's outstanding Goods to physical inventory on hand (the "Reconciliation Report"). The shrinkage evidenced by the Reconciliation Report shall be deemed to reflect sales of Goods to be paid for in accordance with the payment terms of this Agreement. The Reconciliation Report shall be signed by the Seller and Buyer to certify their agreement to the contents thereof.

9. The Seller shall have the right for the duration of this Agreement, to send an employee or representative to any of the Stores at any time during normal business hours, to examine and count the Goods, and the Buyer will extend all reasonable assistance in connection therewith. The Seller undertakes to exercise such right in a reasonable way.

10. In the event of a discrepancy in inventories between the inventory provided by the Buyer and a physical count of the Goods, the latter shall prevail, and the Seller shall immediately issue an invoice or a credit note to the Buyer, as the case may be, to make the necessary adjustments. All invoices and credit notes issued pursuant to this clause shall be payable upon receipt thereof by the Buyer, and the Goods referred to therein shall be invoiced or credited, as the case may be, at the stipulated price.

11. The Buyer represents to and warrants and covenants and agrees with the Seller as follows:

11.1 it is a corporation legally incorporated and validly existing, in good standing, under the laws of the Canada, with full corporate power to enter into this Agreement;


11.2 the entering into of this Agreement and the performance of the Buyer's obligations hereunder have been duly authorized by all necessary corporate action on its part;

11.3 the making and performance of this Agreement will not result in the breach of, constitute a default under, contravene any provision of, or result in the creation of any lien, charge, encumbrance or security interest upon any of its property or assets pursuant to any of its stocks, bonds, notes or debentures outstanding, or any agreement, indenture or other instrument to which it is a party or by which it or its property may be bound or affected;

11.4 on the date hereof, the Buyer's only right, title and interest in and to the Goods is hereunder and the Buyer owns no Goods or other products of the Seller;

11.5 except in the case of the Stores located at 87 King Street, Saint John, New-Brunswick, Canada, in respect of which it is the owner of such premises, it is the tenant under each of the leases for the premises where the Stores are located, that all rent due by it under such leases is current and not in arrears and that it is not in default of any terms of any leases as of the date of execution hereof.

12. The term of this Agreement shall commence on the date hereof and shall continue for an indefinite term, provided that (i) the Seller shall be entitled to terminate this Agreement immediately upon ten (10) days notice to the Buyer for any reason determined to be appropriate by the Seller; and (ii) the Buyer shall be entitled to terminate this Agreement upon ten (10) days notice to the Seller for any reason determined to be appropriate by the Buyer.

13. Upon termination of this Agreement:

13.1 the Buyer agrees, at its sole expense, to return to the Seller or to deliver forthwith to the address and in a manner designated by the Seller, all unsold Goods;

13.2 the Seller shall have, in addition to any other rights and remedies provided by law, the absolute right to take possession of and remove its Goods without process of law and for that purpose may enter at any time any premises where the Goods are situated.

14. No waiver by the Seller of any default shall operate as a waiver of any other default and the terms of this Agreement shall be binding upon the successors and assigns of the parties hereto. In particular, but without restriction, the acceptance by the Seller of payments on dates other than those when such payments are required to be made pursuant to this Agreement shall not constitute a waiver of any rights of the Seller pursuant to this Agreement nor any implicit or explicit amendment to the terms of this Agreement.

15. The Seller may, at any time, irrespective of default or termination of this Agreement, remove or cause to be removed any or all of its Goods from the possession of the Buyer. The Buyer agrees not to remove the Seller's unsold Goods from the Stores, other than by sale in the ordinary course of the Buyer's business, without the prior written consent of the Seller.


16. Notwithstanding any termination of this Agreement, each party shall continue to be liable for all of its unfulfilled obligations to the other incurred prior to or upon such termination.

17. The Buyer agrees to immediately advise and inform the Seller, in writing, in the event of seizure before or after judgment of the Goods in any of the Stores, or in the event Buyer becomes insolvent or bankrupt or goes into liquidation or receivership, either voluntarily or under an order of a court of competent jurisdiction, or makes a general assignment for the benefit of its creditors or otherwise acknowledges itself insolvent. The Buyer agrees to assist the Seller in retaking immediate possession of its unsold Goods not yet returned to the Seller and any and all proceeds of sale.

18. The Parties agree that all values and amounts contemplated in this Agreement and related documents are in United States currency unless indicated otherwise.

19. This Agreement is personal in character and shall not be assigned by the Buyer. This Agreement does not constitute the Buyer an agent of the Seller. Nothing in this Agreement shall be deemed to constitute either of the Parties the partner of the other and it is understood and agreed that the relationship between the Parties is that of independent contractor. The terms and conditions of this Agreement are set out in full herein and there is no agreement, warranty or condition whereby the terms and conditions hereof can be modified in any manner whatsoever otherwise than by a written amendment executed by the authorized representatives of the Parties.

20. Any notice or other written communication permitted or required to be given hereunder shall be in writing and shall be given by delivery or sent by telecopier or similar telecommunications device and addressed:

20.1 to the Seller at:

ROSY BLUE HONGKONG LTD.
Room 2102-4-Lane Crawford House
64-70A Queen's Road Central
Hongkong

20.2 to the Buyer at:

HENRY BIRKS & SONS INC.
Attn: Vice President Merchandising
Copy to Vice president General Counsel
1240, Phillips Square
Montreal, Quebec
H3B 3H4

or such other address as may be designated from time to time in accordance with this section, and shall be deemed to have been received if sent by telecopier or similar telecommunications device on the next business day following such transmission or, if delivered, to have been given and received on the date of such delivery.

21. The remedies of the Seller hereunder, at law and in equity, are cumulative and are not exclusive of one another. The exercise of one or more remedies shall not prevent the Seller


from exercising any or all other rights it may have. The acceptance by the Seller of any payment after default by the Buyer hereunder shall not operate to extend the time of payment of any amount then remaining unpaid hereunder or constitute a waiver of any of the other rights of the Seller and any extension, latitude, benefit or indulgence granted by the Seller shall not in any way prevent the Seller from requiring the Buyer, thereafter, to make strict and punctual payments and performance of the terms and conditions of this Agreement.

22. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and may be modified only by an instrument in writing signed by both parties.

23. The introductory paragraph hereto and Appendix A annexed to this Agreement are an integral part of this Agreement.

24. Words importing the singular number only shall include the plural, and vice versa, and words importing the masculine shall include the feminine gender, and words importing general persons shall include entities and corporations and vice versa.

25. The Buyer agrees to sign any document that may be necessary in the opinion of the Seller in order to give effect to and implement the foregoing.

26. This Agreement shall be governed by the applicable conditional sale and personal property legislation in the Province or Territory where the Goods are located as such place of location is indicated on Appendix A. The parties agree that all claims and disputes arising out of or in connection with this Agreement shall be adjudicated exclusively in the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A. Buyer consents to the jurisdiction of the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A.

27. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

28. The parties have requested that this Agreement and its related documents be drawn up in English. Les parties ont exige que la present convention et les document s`y rattachant soient rediges en anglais.

IN WITNESS WHEREOF the parties have executed this Agreement as of the date first written above.

SELLER                                 BUYER

ROSY BLUE HONGKONG LTD.                HENRY BIRKS & SONS INC.

Per:                                   Per:
     -------------------------------         --------------------------------


APPENDIX A
TO THE CONDITIONAL SALE AGREEMENT DATED AUGUST 15TH, 2002,
BETWEEN ROSY BLUE HONGKONG LTD. AND HENRY BIRKS & SONS INC.

--------------------------|---------------------------|-------------------------
DESCRIPTION OF GOODS | PRICE PER ITEMS | LOCATION OF GOODS
--------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|------------------------- | | --------------------------|---------------------------|-------------------------

ROSY BLUE HONGKONG LTD.                HENRY BIRKS & SONS INC.

Per:                                   Per:
     -------------------------------         --------------------------------

Dated:                                 Dated:
       -----------------------------          -------------------------------


Exhibit 10.24

CONDITIONAL SALE AGREEMENT

MEMORANDUM OF AGREEMENT made as of the 15th day of August 2002.

BY AND BETWEEN:                         ROSY BLUE FINANCE S.A. (SWISS BRANCH), a
                                        corporation having an office in Geneva,
                                        Switzerland (hereinafter the "Seller")

AND:                                    HENRY BIRKS & SONS INC., a corporation
                                        governed under the laws of Canada,
                                        having its Head Office at 1240 Phillips
                                        Square, Montreal, Quebec, H3B 3H4
                                        (hereinafter the "Buyer" or "Birks")


      WHEREAS the Seller has agreed to sell from time to time the goods

described in Appendix A attached hereto (the "Goods"), to the Buyer, the whole upon the terms and conditions hereinafter set forth in this Agreement;

NOW, THEREFORE, THIS AGREEMENT WITNESSES THAT IN CONSIDERATION of the mutual covenants hereinafter set forth and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

1. The Buyer agrees to buy the Goods selected by the Buyer shipped from time to time by the Seller.

2. The title to, property and ownership in any Goods now or hereafter in the possession of the Buyer are and shall remain with the Seller and subject at all times to the direction and control of the Seller and free from any and all claims, demands, charges and liens whatsoever, until the entire purchase price thereof, or any outstanding balance thereon, have been fully paid to the Seller in accordance with the provisions of this Agreement. To secure the full payment of the entire purchase price of the Goods, or of any outstanding balance thereon, the Buyer hereby grants and conveys, to the Seller, a security interest in all the Goods purchased hereunder as well as a security interest in the proceeds of sale of the Goods. Notwithstanding the foregoing, for the purposes of the laws of the province of Quebec, this agreement constitutes an instalment sale agreement pursuant to articles 1745 to 1749 of the Civil Code of Quebec and until full payment of the entire purchase price or of any outstanding balance thereof or of any other sums payable under this agreement, the title to and ownership of the Goods, replacement and proceeds of sale thereof, shall remain in the Seller, but at Buyer's risk. Furthermore, for the purposes of the laws of the province of Quebec, in order to secure all its obligations under this Agreement, the Buyer hereby hypothecates to and in favor of the Seller, the proceeds of any sale or other disposition of the Goods and any debts resulting from such sale or other disposition as well as any insurance or expropriation indemnity payable in respect of the foregoing, to the extent of the sum of CDN$ 1,000 with interest thereon at the rate of twenty-five percent (25%) per annum.

3. The Goods and any proceeds of sale thereof, from the date of shipment of the Goods to the Buyer until such time as the unsold Goods are returned by the Buyer to the Seller or until the Seller has been paid in full the price of all such Goods sold in accordance with this Agreement, shall be at the absolute risk of the Buyer.


4. The Buyer acknowledges that the Goods are personal property and shall be collateral for all purposes under applicable conditional sale and personal property legislation. The Seller shall be entitled to file this agreement as a security agreement, conditional sales contract, instalment sale agreement, or otherwise and/or to file a financing statement, RD Form, or other document to evidence the security interest granted to the Seller hereunder and the reservation of title with the Seller. The Buyer hereby appoints the Seller as its agent and attorney-in-fact to execute any financing statement, RD Form, or other document which may be required to perfect Seller's security interest hereunder. The Buyer hereby waives the right to receive a copy of any fixtures notice and any financing statement filed by the Seller relating to this agreement, or any verification statement issued by any personal property registry (including the Saskatchewan Personal Property Registry) that relates to any such financing statement. The parties hereto agree that The Land Contracts (Actions) Act (Saskatchewan) shall have no application to any action as defined in such Act with respect to this Agreement and that The Limitation of Civil Rights Act (Saskatchewan) shall have no application to this Agreement.

5. The Buyer hereby agrees:

5.1 to maintain the Goods in its premises set out in Appendix A attached hereto (the "Stores");

5.1 to identify and hold the Goods separately, and to hold separately in a segregated account the proceeds arising from the sale of the Goods, in both cases as a gratuitous deposit for and on behalf of the Seller, until the purchase price for the Goods has been paid in full;

5.2 to indemnify, defend and hold the Seller harmless from and against all damage, depreciation or loss (hereinafter referred to as a "Loss") of or to the Goods, including, without limiting the generality of the foregoing, Loss due to pilferage, fire, theft, disappearance, destruction, flooding, deterioration or otherwise, and to maintain in force, an insurance policy or policies, at its own expense, for the duration of this Agreement, providing coverage against such Loss with reputable insurers for the full replacement value thereof. The Seller shall be added as loss payee with regard to the Goods in said insurance policy or policies and evidence thereof shall be provided to the Seller upon request;

5.3 to keep the Goods and the proceeds therefrom free and clear from any lien, charge, hypothec, security interest or encumbrance whatsoever;

5.4 to pay all business and other taxes imposed on the Goods or the location thereof, by reason of this Agreement;

5.5 to collect and remit to the appropriate authorities all taxes, rates, fees, levies or other amounts due by virtue of its sale of the Goods to any third party and to indemnify, defend and save the Seller harmless from and against any liability which may be incurred by the Seller in respect of such taxes, rates, fees, levies or other amounts;


5.6 to maintain a separate set of books and records showing the separate transactions made by the Buyer in respect of the Goods, which shall be up-to-date and accurate, and to make available on the Buyer's premises such books and records for inspection by the Seller from time to time during business hours, which inspection shall be made by the Seller without unduly disturbing the Buyer's business;

5.7 to use its best efforts to sell the Goods to its customers in the ordinary course of business.

6. Upon sale by the Buyer of any of the Goods, the Buyer shall forthwith, and in any event within thirty (30) days from the date on which the sales report (reporting the sale of such Goods) would be due, remit complete and full payment to the Seller of the agreed upon purchase price for the Goods, the Buyer hereby expressly acknowledging the Seller's rights of ownership to said proceeds arising from the sale thereof until full payment of the purchase price for the Goods to the Seller. Any item from among the Goods which is returned to the Buyer for credit within such thirty (30) day period will be treated as if the sale had not occurred. The purchase price for the Goods are as stated in Appendix A.

7. The Buyer agrees to furnish to the Seller on a monthly basis (on or before the 15th day of each month) a separate sales report indicating all sales of the Goods in its possession for the prior month.

8. During the annual physical inventory conducted by Buyer, Buyer shall prepare and submit to Seller, within sixty (60) days after the completion of such inventory, a report reconciling Seller's outstanding Goods to physical inventory on hand (the "Reconciliation Report"). The shrinkage evidenced by the Reconciliation Report shall be deemed to reflect sales of Goods to be paid for in accordance with the payment terms of this Agreement. The Reconciliation Report shall be signed by the Seller and Buyer to certify their agreement to the contents thereof.

9. The Seller shall have the right for the duration of this Agreement, to send an employee or representative to any of the Stores at any time during normal business hours, to examine and count the Goods, and the Buyer will extend all reasonable assistance in connection therewith. The Seller undertakes to exercise such right in a reasonable way.

10. In the event of a discrepancy in inventories between the inventory provided by the Buyer and a physical count of the Goods, the latter shall prevail, and the Seller shall immediately issue an invoice or a credit note to the Buyer, as the case may be, to make the necessary adjustments. All invoices and credit notes issued pursuant to this clause shall be payable upon receipt thereof by the Buyer, and the Goods referred to therein shall be invoiced or credited, as the case may be, at the stipulated price.

11. The Buyer represents to and warrants and covenants and agrees with the Seller as follows:

11.1 it is a corporation legally incorporated and validly existing, in good standing, under the laws of the Canada, with full corporate power to enter into this Agreement;


11.2 the entering into of this Agreement and the performance of the Buyer's obligations hereunder have been duly authorized by all necessary corporate action on its part;

11.3 the making and performance of this Agreement will not result in the breach of, constitute a default under, contravene any provision of, or result in the creation of any lien, charge, encumbrance or security interest upon any of its property or assets pursuant to any of its stocks, bonds, notes or debentures outstanding, or any agreement, indenture or other instrument to which it is a party or by which it or its property may be bound or affected;

11.4 on the date hereof, the Buyer's only right, title and interest in and to the Goods is hereunder and the Buyer owns no Goods or other products of the Seller;

11.5 except in the case of the Stores located at 87 King Street, Saint John, New-Brunswick, Canada, in respect of which it is the owner of such premises, it is the tenant under each of the leases for the premises where the Stores are located, that all rent due by it under such leases is current and not in arrears and that it is not in default of any terms of any leases as of the date of execution hereof.

12. The term of this Agreement shall commence on the date hereof and shall continue for an indefinite term, provided that (i) the Seller shall be entitled to terminate this Agreement immediately upon ten (10) days notice to the Buyer for any reason determined to be appropriate by the Seller; and (ii) the Buyer shall be entitled to terminate this Agreement upon ten (10) days notice to the Seller for any reason determined to be appropriate by the Buyer.

13. Upon termination of this Agreement:

13.1 the Buyer agrees, at its sole expense, to return to the Seller or to deliver forthwith to the address and in a manner designated by the Seller, all unsold Goods;

13.2 the Seller shall have, in addition to any other rights and remedies provided by law, the absolute right to take possession of and remove its Goods without process of law and for that purpose may enter at any time any premises where the Goods are situated.

14. No waiver by the Seller of any default shall operate as a waiver of any other default and the terms of this Agreement shall be binding upon the successors and assigns of the parties hereto. In particular, but without restriction, the acceptance by the Seller of payments on dates other than those when such payments are required to be made pursuant to this Agreement shall not constitute a waiver of any rights of the Seller pursuant to this Agreement nor any implicit or explicit amendment to the terms of this Agreement.

15. The Seller may, at any time, irrespective of default or termination of this Agreement, remove or cause to be removed any or all of its Goods from the possession of the Buyer. The Buyer agrees not to remove the Seller's unsold Goods from the Stores, other than by sale in the ordinary course of the Buyer's business, without the prior written consent of the Seller.


16. Notwithstanding any termination of this Agreement, each party shall continue to be liable for all of its unfulfilled obligations to the other incurred prior to or upon such termination.

17. The Buyer agrees to immediately advise and inform the Seller, in writing, in the event of seizure before or after judgment of the Goods in any of the Stores, or in the event Buyer becomes insolvent or bankrupt or goes into liquidation or receivership, either voluntarily or under an order of a court of competent jurisdiction, or makes a general assignment for the benefit of its creditors or otherwise acknowledges itself insolvent. The Buyer agrees to assist the Seller in retaking immediate possession of its unsold Goods not yet returned to the Seller and any and all proceeds of sale.

18. The Parties agree that all values and amounts contemplated in this Agreement and related documents are in United States currency unless indicated otherwise.

19. This Agreement is personal in character and shall not be assigned by the Buyer. This Agreement does not constitute the Buyer an agent of the Seller. Nothing in this Agreement shall be deemed to constitute either of the Parties the partner of the other and it is understood and agreed that the relationship between the Parties is that of independent contractor. The terms and conditions of this Agreement are set out in full herein and there is no agreement, warranty or condition whereby the terms and conditions hereof can be modified in any manner whatsoever otherwise than by a written amendment executed by the authorized representatives of the Parties.

20. Any notice or other written communication permitted or required to be given hereunder shall be in writing and shall be given by delivery or sent by telecopier or similar telecommunications device and addressed:

20.1 to the Seller at:

ROSY BLUE FINANCE S.A. (SWISS BRANCH)

4. Route Du Grand Lancy Casa Postale 1625 1211 Geneva 26 Switzerland

20.2 to the Buyer at:

HENRY BIRKS & SONS INC.
Attn: Vice President Merchandising

Copy to Vice president General Counsel 1240, Phillips Square
Montreal, Quebec
H3B 3H4

or such other address as may be designated from time to time in accordance with this section, and shall be deemed to have been received if sent by telecopier or similar telecommunications device on the next business day following such transmission or, if delivered, to have been given and received on the date of such delivery.


21. The remedies of the Seller hereunder, at law and in equity, are cumulative and are not exclusive of one another. The exercise of one or more remedies shall not prevent the Seller from exercising any or all other rights it may have. The acceptance by the Seller of any payment after default by the Buyer hereunder shall not operate to extend the time of payment of any amount then remaining unpaid hereunder or constitute a waiver of any of the other rights of the Seller and any extension, latitude, benefit or indulgence granted by the Seller shall not in any way prevent the Seller from requiring the Buyer, thereafter, to make strict and punctual payments and performance of the terms and conditions of this Agreement.

22. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and may be modified only by an instrument in writing signed by both parties.

23. The introductory paragraph hereto and Appendix A annexed to this Agreement are an integral part of this Agreement.

24. Words importing the singular number only shall include the plural, and vice versa, and words importing the masculine shall include the feminine gender, and words importing general persons shall include entities and corporations and vice versa.

25. The Buyer agrees to sign any document that may be necessary in the opinion of the Seller in order to give effect to and implement the foregoing.

26. This Agreement shall be governed by the applicable conditional sale and personal property legislation in the Province or Territory where the Goods are located as such place of location is indicated on Appendix A. The parties agree that all claims and disputes arising out of or in connection with this Agreement shall be adjudicated exclusively in the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A. Buyer consents to the jurisdiction of the Courts of the Province or Territory where the Goods are located as such place of Goods is indicated on Appendix A.

27. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

28. The parties have requested that this Agreement and its related documents be drawn up in English. Les parties ont exige que la present convention et les document s`y rattachant soient rediges en anglais.

IN WITNESS WHEREOF the parties have executed this Agreement as of the date first written above.

SELLER                                   BUYER

ROSY BLUE FINANCE S.A. (SWISS BRANCH)    HENRY BIRKS & SONS INC.

Per:                                     Per:
     --------------------------------          ------------------------------


APPENDIX A
TO THE CONDITIONAL SALE AGREEMENT DATED AUGUST 15TH, 2002,
BETWEEN ROSY BLUE FINANCE S.A. (SWISS BRANCH) AND
HENRY BIRKS & SONS INC.

-------------------------|--------------------------|---------------------------
DESCRIPTION OF GOODS | PRICE PER ITEMS | LOCATION OF GOODS
-------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|--------------------------- | | -------------------------|--------------------------|---------------------------

ROSY BLUE FINANCE S.A. (SWISS BRANCH)      HENRY BIRKS & SONS INC.

Per:                                       Per:
      --------------------------------           ----------------------------

Dated:                                     Dated:
       -------------------------------            ---------------------------


EXHIBIT 10.25

REGISTRATION RIGHTS AGREEMENT

REGISTRATION RIGHTS AGREEMENT, dated as of February 4, 2005 (this "Agreement"), by and between Henry Birks & Sons Inc., a Canadian corporation (the "Company"), and Prime Investments SA, a Luxembourg corporation (the "Holder").

WHEREAS the Holder holds 1,012,228 Series A Preferred Shares Series A (the "Preferred Shares") of the Company and a US$2,500,000 Secured Convertible Note, dated as of September 30, 2002, as amended (the "Note" and, together with the Preferred Shares, the "Convertible Securities"), of the Company.

WHEREAS the Convertible Securities are convertible into, or may be exchanged for, Class A Voting Shares, without par value (the "Class A Shares"), of the Company.

NOW, THEREFORE, in consideration of the premises and the covenants hereinafter contained and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, and intending to be legally bound hereby, it is agreed as follows:

1. Definitions. (a) Unless otherwise defined herein, the terms below shall have the following meanings (such meanings being equally applicable to both the singular and plural form of the terms defined):

"Affiliate" shall mean, with respect to any specified Person, any other Person that directly, or indirectly through one or more intermediaries, Controls, is Controlled by, or is under common Control with, such specified Person.

"Agreement" shall mean this Registration Rights Agreement, including all amendments, modifications and supplements and any exhibits or schedules to any of the foregoing.

"Business Day" shall mean any day that is not a Saturday, a Sunday or a day on which commercial banks are required or permitted by law to be closed in the City of New York in the State of New York or in the City of Montreal in the Province of Quebec.

"Control" (including the terms "Controlled by" and "under common Control with") means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of a Person, whether through the ownership of voting securities, as trustee or executor, by contract or otherwise, including, without limitation, the ownership, directly or indirectly, of securities having the power to elect a majority of the board of directors or similar body governing the affairs of such Person.

"Exchange Act" shall mean the Securities Exchange Act of 1934, as amended, and all rules and regulations promulgated thereunder.

"Holder" shall mean the Holder, and any transferee of the Holder to whom Registrable Securities are permitted to be transferred in accordance with the terms of this Agreement, and, in each case, who continues to be entitled to the rights of the Holder hereunder.


"NASD" shall mean the National Association of Securities Dealers, Inc., or any successor entity thereof.

"Person" shall mean any individual, corporation, partnership, joint venture, firm, trust, unincorporated organization, government or any agency or political subdivision thereof or other entity.

"Registrable Securities" shall mean (a) any Class A Shares (i) issued by the Company to the Holder upon conversion or exchange of the Convertible Securities and (ii) held by the Holder and (b) any Securities issuable or issued or distributed in respect of any of the Class A Shares identified in clause (a) by way of stock dividend or stock split or in connection with a combination of shares, recapitalization, reorganization, merger, consolidation or otherwise. For purposes of this Agreement, (i) Registrable Securities shall cease to be Registrable Securities when a Registration Statement covering such Registrable Securities has been declared effective under the Securities Act by the SEC and such Registrable Securities have been disposed of pursuant to such effective Registration Statement and (ii) the Registrable Securities of the Holder shall not be deemed to be Registrable Securities at any time when the entire amount of such Registrable Securities then held by the Holder, in the opinion of counsel reasonably satisfactory to the Company and the Holder, may be resold to the public pursuant to Rule 144 (or any successor provision then in effect) under the Securities Act in any three month period.

"Registration Statement" shall mean the Piggy-Back Registration Statement.

"Securities Act" shall mean the Securities Act of 1933, as amended, and all rules and regulations promulgated thereunder.

"SEC" shall mean the Securities and Exchange Commission, or any successor thereto.

(b) The following terms have the meanings set forth in the Section set forth opposite such term:

TERM                                           SECTION
----                                           -------
Blackout Period                                6
Class A Shares                                 Recitals
Indemnified Party                              7(d)
Indemnifying Party                             7(d)
Maximum Number of Securities                   2(c)
Piggy-Back Registration                        2(a)
Piggy-Back Registration Statement              2(a)

2. Piggy-Back Registration.

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(a) If the Company proposes to file on its behalf and/or on behalf of any holder of its securities a registration statement under the Securities Act on any form (other than a registration statement on Form S-4, F-4 or S-8 or any successor form for securities to be offered in a transaction of the type referred to in Rule 145 under the Securities Act or to employees of the Company pursuant to any employee benefit plan, respectively) for the registration of Class A Shares (a "Piggy-Back Registration"), it will give written notice to the Holder at least twenty (20) days before the initial filing with the SEC of such piggy-back registration statement (a "Piggy-Back Registration Statement"), which notice shall set forth the intended method of disposition of the securities proposed to be registered by the Company. The notice shall offer to include in such filing the aggregate number of shares of Registrable Securities as the Holder may request.

(b) If the Holder desires to have Registrable Securities registered under this Section 2 the Holder shall advise the Company in writing within ten (10) days after the date of receipt of such offer from the Company, setting forth the amount of such Registrable Securities for which registration is requested. The Company shall thereupon include in such filing the number or amount of Registrable Securities for which registration is so requested, subject to paragraph (c) below, and shall use its reasonable efforts to effect registration of such Registrable Securities under the Securities Act.

(c) If the Piggy-Back Registration relates to an underwritten public offering and the managing underwriter of such proposed public offering advises that, in its opinion, the amount of Registrable Securities requested to be included in the Piggy-Back Registration in addition to the securities being registered by the Company would be greater than the total number of securities which can be sold in the offering without having a material adverse effect on the distribution of such securities or otherwise having a material adverse effect on the marketability thereof (the "Maximum Number of Securities"), then:

(i) in the event Company initiated the Piggy-Back Registration, the Company shall include in such Piggy-Back Registration first, the securities the Company proposes to register and second, the securities of all other selling security holders, including the Holder, to be included in such Piggy-Back Registration in an amount which together with the securities the Company proposes to register, shall not exceed the Maximum Number of Securities, such amount to be allocated among such selling security holders on a pro rata basis (based on the number of securities of the Company held by each such selling security holder including the Holder);

(ii) in the event any holder of Securities of the Company initiated the Piggy-Back Registration, the Company shall include in such Piggy-Back Registration first, the securities such initiating security holder proposes to register, second, the securities of any other selling security holders (including the Holder), in an amount which together with the securities the initiating security holder proposes to register, shall not exceed the Maximum Number of Securities, such amount to be allocated among such other selling security holders on a pro rata basis (based on the number of securities of the Company held by each such selling security holder including the Holder) and third, any securities the Company proposes to register, in an amount which together with the securities the

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initiating security holder and the other selling security holders propose to register, shall not exceed the Maximum Number of Securities;

(d) The Company will not hereafter enter into any agreement, which is inconsistent with the rights of priority provided in paragraph (c) above.

3. Blackout Periods. The Company shall have the right to delay the filing or effectiveness of a Registration Statement required pursuant to
Section 2 hereof during no more than two (2) periods aggregating to not more than 90 days in any twelve-month period (a "Blackout Period") in the event that
(i) the Company would, in accordance with the advice of its counsel, be required to disclose in the prospectus information not otherwise then required by law to be publicly disclosed and (ii) in the judgment of the Company's Board of Directors, there is a reasonable likelihood that such disclosure, or any other action to be taken in connection with the prospectus, would materially and adversely affect or interfere with any financing, acquisition, merger, disposition of assets (not in the ordinary course of business), corporate reorganization or other similar transaction in which the Company is engaged or in respect of which the Company proposes to engage in discussions or negotiations with respect to, or has proposed or taken a substantial step to commence, or there is an event or state of facts relating to the Company which is material to the Company the disclosure of which would, in the reasonable judgment of the Company be adverse to its interests; provided, however, that the Company shall delay during such Blackout Period the filing or effectiveness of any Registration Statement required pursuant to the registration rights of the holders of any Securities of the Company. The Company shall promptly give the Holder written notice of such Blackout Period containing an approximation of the anticipated delay.

4. Registration Procedures. If the Company is required by the provisions of Section 2 to use its reasonable efforts to effect the registration of any of its securities under the Securities Act, the Company will, as expeditiously as possible:

(a) prepare and file with the SEC a Registration Statement with respect to such securities and use its reasonable efforts to cause such Registration Statement promptly to become and remain effective for a period of time required for the disposition of such Securities by the holders thereof but not to exceed 30 days (or 90 days in the case of a Registration Statement filed pursuant to Rule 415 of the Securities Act); provided, however, that before filing such registration statement or any amendments thereto (for purposes of this subsection, amendments shall not be deemed to include any filing that the Company is required to make pursuant to the Exchange Act), the Company shall furnish the representatives of the Holder referred to in Section 5(m) copies of all documents proposed to be filed;

(b) prepare and file with the SEC such amendments and supplements to such Registration Statement and the prospectus used in connection therewith as may be necessary to keep such Registration Statement effective and to comply with the provisions of the Securities Act with respect to the sale or other disposition of all securities covered by such Registration Statement until the earlier of such time as all of such securities have been disposed of in a public offering or the expiration of 30 days;

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(c) furnish to the Holder such number of conformed copies of the applicable Registration Statement and each such amendment and supplement thereto (including in each case all exhibits), and of a summary prospectus or other prospectus, including a preliminary prospectus, in conformity with the requirements of the Securities Act, and such other documents, as the Holder may reasonably request;

(d) use its reasonable efforts to register or qualify the securities covered by such Registration Statement under such other securities or blue sky laws of such jurisdictions within the United States as the Holder shall reasonably request, to keep such registration or qualification in effect for so long as such Registration Statement remains in effect, and to take any other action which may be reasonably necessary to enable the Holder to consummate the disposition in such jurisdictions of the securities owned by the Holder (provided, however, that the Company shall not be required in connection therewith or as a condition thereto to qualify to do business, subject itself to taxation in or to file a general consent to service of process in any jurisdiction wherein it would not but for the requirements of this paragraph (d) be obligated to do so; and provided, further, that the Company shall not be required to qualify such Registrable Securities in any jurisdiction in which the securities regulatory authority requires that the Holder submit any shares of its Registrable Securities to the terms, provisions and restrictions of any escrow, lockup or similar agreement(s) for consent to sell Registrable Securities in such jurisdiction unless the Holder agrees to do so), and do such other reasonable acts and things as may be required of it to enable the Holder to consummate the disposition in such jurisdiction of the securities covered by such Registration Statement;

(e) enter into customary agreements (including if the method of distribution is by means of an underwriting, an underwriting agreement in customary form) and take such other actions as are reasonably required in order to expedite or facilitate the disposition of such Registrable Securities;

(f) otherwise use its reasonable efforts to comply with all applicable rules and regulations of the SEC;

(g) use its reasonable efforts to cause all such Registrable Securities to be listed on each securities exchange or quotation system on which similar securities issued by the Company are listed or traded;

(h) give written notice to the Holder:

(i) when such Registration Statement or any amendment thereto has been filed with the SEC and when such Registration Statement or any post-effective amendment thereto has become effective;

(ii) of the issuance by the SEC of any stop order suspending the effectiveness of such Registration Statement or the initiation of any proceedings for that purpose;

(iii) of the receipt by the Company or its legal counsel of any notification with respect to the suspension of the qualification of the Class A

5

Shares for sale in any jurisdiction or the initiation or threatening of any proceeding for such purpose; and

(iv) of the happening of any event that requires the Company to make changes in such Registration Statement or the prospectus in order to make the statements therein not misleading (which notice shall be accompanied by an instruction to suspend the use of the prospectus until the requisite changes have been made);

(i) use its reasonable efforts to prevent the issuance or obtain the withdrawal of any order suspending the effectiveness of such Registration Statement at the earliest possible time;

(j) furnish to the Holder, without charge, at least one copy of such Registration Statement and any post-effective amendment thereto, including financial statements and schedules, and, if the Holder so requests in writing, all exhibits (including those, if any, incorporated by reference);

(k) upon the occurrence of any event contemplated by Section 4(h)(iv) above, promptly prepare a post-effective amendment to such Registration Statement or a supplement to the related prospectus or file any other required document so that, as thereafter delivered to the Holder, the prospectus will not contain an untrue statement of a material fact or omit to state any material fact necessary to make the statements therein, in light of the circumstances under which they were made, not misleading. If the Company notifies the Holder in accordance with Section 4(h)(iv) above to suspend the use of the prospectus until the requisite changes to the prospectus have been made, then the Holder shall suspend use of such prospectus and use its reasonable efforts to return to the Company all copies of such prospectus other than permanent file copies then in the Holder's possession, and the period of effectiveness of such Registration Statement provided for above shall be extended by the number of days from and including the date of the giving of such notice to the date the Holder shall have received such amended or supplemented prospectus pursuant to this Section 4(k);

(l) make reasonably available for inspection by the Holder, any underwriter participating in any disposition pursuant to such Registration Statement and any attorney, accountant or other agent retained by the Holder or any such underwriter all relevant financial and other records, pertinent corporate documents and properties of the Company and cause the Company's officers, directors and employees to supply all relevant information reasonably requested by such representative or any such underwriter, attorney, accountant or agent in connection with the registration; and

(m) use reasonable efforts to procure the cooperation of the Company's transfer agent in settling any offering or sale of Registrable Securities, including with respect to the transfer of physical stock certificates into book-entry form in accordance with any procedures reasonably requested by the Holder or the underwriters.

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It shall be a condition precedent to the obligation of the Company to take any action pursuant to this Agreement in respect of the Securities which are to be registered at the request of the Holder that the Holder shall furnish to the Company such information regarding the Securities held by the Holder and the intended method of disposition thereof as the Company shall reasonably request and as shall be required in connection with the action taken by the Company.

5. Expenses. All expenses incurred in connection with each registration pursuant to Section 2 of this Agreement, excluding underwriters' discounts and commissions and broker fees and commissions, but including without limitation all registration, filing and qualification fees, word processing, duplicating, printers' and accounting fees (including the expenses of any special audits or "comfort" letters required by or incident to such performance and compliance), fees of the NASD or listing fees, messenger and delivery expenses, all fees and expenses of complying with state securities or blue sky laws, fees and disbursements of counsel for the Company, shall be paid by the Company, except that:

(a) all such expenses in connection with any amendment or supplement to a Registration Statement or prospectus filed more than 30 days after the effective date of such Registration Statement because the Holder has not effected the disposition of the Securities requested to be registered shall be paid by the Holder;

(b) The Holder shall bear and pay the (i) underwriting commissions and discounts and broker fees and commissions applicable to securities offered for their account in connection with any registrations, filings and qualifications made pursuant to this Agreement and (ii) any fees and expenses incurred in respect of counsel or other advisors to the Holder.

6. Rule 144 Information. With a view to making available the benefits of certain rules and regulations of the Commission which may at any time permit the sale of the Registrable Securities to the public without registration, the Company agrees to:

(i) make and keep public information available, as those terms are understood and defined in Rule 144 under the Securities Act; and

(ii) use its reasonable efforts to file with the Commission in a timely manner all reports and other documents required of the Company under the Securities Act and the Exchange Act.

7. Indemnification and Contribution.

(a) The Company shall indemnify and hold harmless the Holder, the Holder's directors and officers, each person who participates in the offering of such Registrable Securities, including underwriters (as defined in the Securities Act), and each person, if any, who controls the Holder or participating person within the meaning of the Securities Act, against any losses, claims, damages or liabilities, joint or several, to which they may become subject under the Securities Act or otherwise, insofar as such losses, claims, damages or liabilities (or proceedings

7

in respect thereof) arise out of or are based on any untrue or alleged untrue statement of any material fact contained in such registration statement on the effective date thereof (including any prospectus filed under Rule 424 under the Securities Act or any amendments or supplements thereto) or arise out of or are based upon the omission or alleged omission to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, and shall reimburse each the Holder, the Holder's directors and officers, such participating person or controlling person for any legal or other expenses reasonably incurred by them (but not in excess of expenses incurred in respect of one counsel for all of them unless there is an actual conflict of interest between any indemnified parties) in connection with defending any such loss, claim, damage, liability or action; provided, however, that the indemnity agreement contained in this Section 8 shall not apply to amounts paid in settlement of any such loss, claim, damage, liability or action if such settlement is effected without the consent of the Company; provided, further, that the Company shall not be liable to the Holder, the Holder's directors and officers, participating person or controlling person in any such case for any such loss, claim, damage, liability or action to the extent that it arises out of or is based upon an untrue statement or alleged untrue statement or omission or alleged omission made in connection with such registration statement, preliminary prospectus, final prospectus or amendments or supplements thereto, in reliance upon and in conformity with information furnished expressly for use in connection with such registration by the Holder, the Holder's directors and officers, participating person or controlling person.

(b) If the Holder joins in a Registration Statement, the Holder shall indemnify and hold harmless the Company, each of its directors and officers, each person, if any, who controls the Company within the meaning of the Securities Act, and each agent and any underwriter for the Company (within the meaning of the Securities Act) against any losses, claims, damages or liabilities, joint or several, to which the Company or any such director, officer, controlling person, agent or underwriter may become subject, under the Securities Act or otherwise, insofar as such losses, claims, damages or liabilities (or proceedings in respect thereof) arise out of or are based upon any untrue statement or alleged untrue statement of any material fact contained in such registration statement on the effective date thereof (including any prospectus filed under Rule 424 under the Securities Act or any amendments or supplements thereto) or arise out of or are based upon the omission or alleged omission to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, in each case to the extent, but only to the extent, that such untrue statement or alleged untrue statement or omission or alleged omission was made in such registration statement, preliminary or final prospectus, or amendments or supplements thereto, in reliance upon and in conformity with information furnished by or on behalf of the Holder expressly for use in connection with such Registration Statement; and the Holder shall reimburse any legal or other expenses reasonably incurred by the Company or any such director, officer, controlling person, agent or underwriter (but not in excess of expenses incurred in respect of one counsel for all of them unless there is an actual conflict of interest between any indemnified parties) in connection with defending any such loss, claim, damage, liability or action; provided, however, that the indemnity agreement contained in this Section 7(b) shall not apply to amounts paid in settlement of any such loss, claim, damage, liability or action if such settlement is effected without the consent of the Holder, and provided, further, that the liability of the Holder hereunder shall be limited to the aggregate proceeds received by the Holder in connection with

8

the sale of Registrable Securities pursuant to a Piggy-Back Registration Statement under the Securities Act.

(c) If the indemnification provided to any Person for in this
Section 7 (the "Indemnified Party") from the indemnifying party (the "Indemnifying Party") is unavailable to an Indemnified Party hereunder in respect of any losses, claims, damages, liabilities or expenses referred to therein, then the Indemnifying Party, in lieu of indemnifying such Indemnified Party, shall contribute to the amount paid or payable by such Indemnified Party as a result of such losses, claims, damages, liabilities or expenses in such proportion as is appropriate to reflect the relative fault of the Indemnifying Party and Indemnified Parties in connection with the actions which resulted in such losses, claims, damages, liabilities or expenses, as well as any other relevant equitable considerations. The relative fault of such Indemnifying Party and Indemnified Parties shall be determined by reference to, among other things, whether any action in question, including any untrue or alleged untrue statement of a material fact or omission or alleged omission to state a material fact, has been made by, or relates to information supplied by, such Indemnifying Party or Indemnified Parties, and the parties' relative intent, knowledge, access to information and opportunity to correct or prevent such action. The amount paid or payable by a party as a result of the losses, claims, damages, liabilities and expenses referred to above shall be deemed to include any legal or other fees or expenses reasonably incurred by such party in connection with any investigation or proceeding. If the allocation provided in this paragraph (c) is not permitted by applicable law, the parties shall contribute based upon the relevant benefits received by the Company from the initial issuance of the Registrable Securities to the Holder on the one hand and the proceeds received by the Holder from the sale of the Registrable Securities pursuant to a Piggy-Back Registration Statement on the other.

The parties hereto agree that it would not be just and equitable if contribution pursuant to this Section 7(c) were determined by pro rata allocation or by any other method of allocation which does not take account of the equitable considerations referred to in the immediately preceding paragraph. No Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to contribution from any Person who was not guilty of such fraudulent misrepresentation.

(d) Any Indemnified Party agrees to give prompt written notice to the Indemnifying Party after the receipt by the Indemnified Party of any written notice of the commencement of any action, suit, proceeding or investigation or threat thereof made in writing for which the Indemnified Party intends to claim indemnification or contribution pursuant to this Agreement; provided, that the failure so to notify the Indemnified Party shall not relieve the Indemnifying Party of any liability that it may have to the Indemnifying Party hereunder unless such failure is materially prejudicial to the Indemnifying Party. If notice of commencement of any such action is given to the Indemnifying Party as above provided, the Indemnifying Party shall be entitled to participate in and, to the extent it may wish, to assume the defense of such action at its own expense, with counsel chosen by it and reasonably satisfactory to such Indemnified Party. The Indemnified Party shall have the right to employ separate counsel in any such action and participate in the defense thereof, but the fees and expenses of such counsel shall be paid by the Indemnified Party unless (i) the Indemnifying Party agrees to pay the same, (ii) the Indemnifying Party fails to assume the defense of such action, or (iii) the named parties to any such action (including any impleaded parties) have been advised by such counsel that either

9

(A) representation of such Indemnified Party and the Indemnifying Party by the same counsel would be inappropriate under applicable standards of professional conduct or (B) there are one or more legal defenses available to it which are substantially different from or additional to those available to the Indemnifying Party. No Indemnifying Party shall be liable for any settlement entered into without its written consent.

(e) The agreements contained in this Section 7 shall survive the transfer of the Registered Securities by the Holder and sale of all the Registrable Securities pursuant to any registration statement and shall remain in full force and effect, regardless of any investigation made by or on behalf of the Holder or such director, officer or participating or controlling Person.

8. Certain Additional Limitations on Registration Rights. Notwithstanding the other provisions of this Agreement, the Company shall not be obligated to register the Registrable Securities of the Holder (i) if the Holder or any underwriter of such Registrable Securities shall fail to furnish to the Company necessary information in respect of the distribution of such Registrable Securities, or (ii) if such registration involves an underwritten offering, such Registrable Securities are not included in such underwritten offering on the same terms and conditions as shall be applicable to the other Securities being sold through underwriters in the registration or the Holder fails to enter into an underwriting agreement in customary form with the underwriter or underwriters selected for such underwritten offering. In addition, the Holder agrees not to effect any public sale or distribution of any Registrable Securities or of any securities convertible into or exchangeable or exercisable for such Registrable Securities, including a sale pursuant to Rule 144 under the Securities Act and to enter into a customary lock-up agreement with the managing underwriter for an offering, during the 180-day period beginning on the effective date of any Piggy-Back Registration Statement or other underwritten offering (initiated by the Company) (except as part of such registration), and the Company agrees to use its reasonable efforts to cause its executive officers to enter into a lock-up agreement of the same term, in each case if and to the extent requested by the managing underwriter for such offering and if the Company and its directors, executive officers and other significant stockholders enter into similar agreements.

9. No Inconsistent Agreements. The Company will not hereafter enter into any agreement with respect to its securities, which is inconsistent in any material respects with the rights granted to the Holder in this Agreement.

10. Miscellaneous.

(a) Specific Performance. The parties hereto agree that irreparable damage would occur in the event any provision of this Agreement was not performed in accordance with the terms hereof and that the parties hereto shall be entitled to specific performance of the terms hereof, in addition to any other remedy at law or in equity.

(b) Amendments and Waivers; Assignment. (i) Any provision of this Agreement may be amended or waived if, and only if, such amendment or waiver is in writing and signed, in the case of an amendment, by the Company and the Holder or, in the case of a waiver, by the party or parties against whom the waiver is to be effective.

10

(ii) No failure or delay by any party in exercising any right, power or privilege hereunder (other than a failure or delay beyond a period of time specified herein) shall operate as a waiver thereof and no single or partial exercise thereof shall preclude any other or further exercise thereof or the exercise of any other right, power or privilege. The rights and remedies herein provided shall be cumulative and not exclusive of any rights or remedies provided by law.

(c) Notice Generally. All notices, request, claims, demands and other communications hereunder shall be in writing and shall be given (and shall be deemed to have been duly given upon receipt) by delivery in person, by courier service, by fax or by registered or certified mail (postage prepaid, return receipt requested) to the respective parties at the following addresses (or at such other address for a party as shall be specified by notice given in accordance with this Section 10(c):

(i) If to the Holder, at:

46A, avenue J.F. Kennedy 1855 Luxembourg
Luxembourg
attention: Manacor / Marco Dijkerman Facsimile: 011-352-421961

(ii) If to the Company, at

1240 Phillips Square
Montreal Quebec
H3B 3H4

Attention: General Counsel

Facsimile: (514) 397-2577

or at such other address as may be substituted by notice given as herein provided.

(d) Successors and Assigns; Third Party Beneficiaries. This Agreement shall inure to the benefit of and be binding upon the successors and permitted assigns of the parties hereto as hereinafter provided. Except as provided in Section 7, no Person other than the parties hereto and their successors and permitted assigns is intended to be a beneficiary of this Agreement.

(e) Headings. The headings and subheadings in this Agreement are included for convenience and identification only and are in no way intended to describe, interpret, define or limit the scope, extent or intent of this Agreement or any provision hereof.

(f) Governing Law; Jurisdiction. This Agreement shall be governed by, and construed in accordance with, the laws of the State of New York.

(i) Any claim, action, suit or proceeding seeking to enforce any provision of, or based on any matter arising out of or in connection with, this Agreement or the transactions contemplated hereby may be heard and determined in any New York state or federal court sitting in The City of New York, County of Manhattan, and each of the

11

parties hereto hereby consents to the non-exclusive jurisdiction of such courts (and of the appropriate appellate courts therefrom in any such claim, action, suit or proceeding) and irrevocably waives, to the fullest extent permitted by law, any objection that it may now or hereafter have to the laying of venue of any such claim, action, suit or proceeding in any such court or that any such claim, action, suit or proceeding that is brought in any such court has been brought in an inconvenient forum.

(ii) Subject to applicable law, process in any such claim, action, suit or proceeding may be served on any party anywhere in the world, whether within or without the jurisdiction of any such court. Without limiting the foregoing and subject to applicable law, each party agrees that service of process on such party as provided in Section 10(c) shall be deemed effective service of process on such party. Nothing herein shall affect the right of any party to serve legal process in any other manner permitted by law or at equity. WITH RESPECT TO ANY SUCH CLAIM, ACTION, SUIT OR PROCEEDING IN ANY SUCH COURT, EACH OF THE PARTIES IRREVOCABLY WAIVES AND RELEASES TO THE OTHER ITS RIGHT TO A TRIAL BY JURY, AND AGREES THAT IT WILL NOT SEEK A TRIAL BY JURY IN ANY SUCH PROCEEDING.

(g) Severability. If any term or other provision of this Agreement is held to be invalid, illegal or incapable of being enforced by any rule of Law, or public policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions is not affected in any manner materially adverse to any party. Upon a determination that any term or other provision is invalid, illegal or incapable of being enforced, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated to the fullest extent possible.

(h) Entire Agreement. This Agreement constitutes the entire agreement among the parties hereto pertaining to the subject matter hereof and supersedes all prior agreements and understandings pertaining thereto.

(i) Cumulative Remedies. The rights and remedies provided by this Agreement are cumulative and the use of any one right or remedy by any party shall not preclude or waive its right to use any or all other remedies. Said rights and remedies are given in addition to any other rights the parties may have by law, statute, ordinance or otherwise.

(j) Construction. Each party hereto acknowledges and agrees it has had the opportunity to draft, review and edit the language of this Agreement and that no presumption for or against any party arising out of drafting all or any part of this Agreement will be applied in any Dispute relating to, in connection with or involving this Agreement. Accordingly, the parties hereto hereby waive the benefit of any rule of law or any legal decision that would require, in cases of uncertainty, that the language of a contract should be interpreted most strongly against the party who drafted such language.

[SIGNATURE APPEARS ON NEXT PAGE]

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IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written.

HENRY BIRKS & SONS INC.

By:  /s/ Thomas A. Andruskevich
     --------------------------------------------
     Name:  Thomas A. Andruskevich
     Title: President and Chief Executive Officer

PRIME INVESTMENTS SA

By:  /s/ Marco Dijkerman
     --------------------------------------
     Name:  Marco Dijkerman
     Title:

13

Exhibit 10.26

SECURED CONVERTIBLE NOTE

OF

HENRY BIRKS & SONS INC.
A CANADIAN CORPORATION

September 30, 2002

FOR VALUE RECEIVED, the undersigned HENRY BIRKS & SONS INC., a Canadian corporation (the "CORPORATION") promises to pay to the order of PRIME INVESTMENTS SA (hereafter with any subsequent holder(s), the "HOLDER") at 1240 Phillips Square, Montreal, Quebec H3B 3H4, or at such other place or to such other party as the Holder may from time to time designate in writing, the principal sum of TWO MILLION FIVE HUNDRED THOUSAND UNITED STATES DOLLARS (2,500,000), together with interest on the principal balance outstanding as provided below. All payments hereunder shall be in lawful currency of the United States and immediately available Funds.

1. SECURITIES PURCHASE AGREEMENT AND HIPOTHEC

This Secured Convertible Note (the "NOTE") is being issued pursuant to the terms of the Securities Purchase Agreement dated as of August 15, 2002 between the Corporation and the Investors named therein including the initial Holder hereof (as such agreement may be, amended, restated, modified or waived in accordance with its terms (the "SECURITIES PURCHASE AGREEMENT"), and is secured by the collateral, including the Mayor's Present Shares and the Mayor's Future Shares, and such terms are defined in and as such security is granted in and governed by that certain Deed of Hypotec dated as of August 15, 2002 between the Corporation in favor of National Bank Trust Inc. (the "TRUSTEE"), that certain General Security Agreement dated as of August 15, 2002 between the Company and the Trustee and that certain Deed of Mortgage dated as of August 15, 2002 between the Company and the Trustee in the forms attached as Exhibits C, D and E to the Securities Purchase Agreements.

2. INTEREST

A. GENERAL. Unpaid Principal of this Note shall not bear interest from September 30, 2002 until September 29, 2007 unless under the applicable tax laws of Canada, interest is imputed to the Holder, in which case, the unpaid principal of this Note shall bear interest at the lowest applicable imputed rate permitted by law, payable on each anniversary of the date this Note was first issued. Commencing on September 30, 2007 and ending on the date the unpaid principal Note is paid in full, the unpaid amount of this Note shall bear interest at the rate of six percent (6.0%) per annum, which amount shall be payable on each Payment Date (as defined).


B. INTEREST AFTER DEFAULT

i. Overdue principal and (to the extend permitted by applicable law) interest, if any, on this Note and all other overdue amounts payable hereunder shall bear interest compounded monthly and payable on demand at a rate per annum equal to three percent (3.0%) above the rate set forth in Section 2(a) hereof until such amounts shall be paid in full (after, as well as before judgment, in any).

ii. During the continuance of an Event of Default (as defined), the unpaid principal of this Note not overdue shall, until such Event of Default has been cured or remedied or such Event of Default has been waived bear interest at a rate per annum equal to three percent (3.0%) above the rate set forth in
Section 2(a) hereof.

3. PRINCIPAL REPAYMENT

a. GENERAL. If this Note has not been prepaid or converted, in whole or in part as permitted hereby, on or before 5:00 p.m. Montreal, Canada time on September 29, 2007, the unpaid principal balance outstanding on such date, shall be repaid in three equal installments on September 30, 2007, 2008 and 2009, respectively, in each case with any accrued and unpaid interest. (Each of such dates shall be referred to as a "Payment Date".)

b. OPTIONAL PREPAYMENT AT THE ELECTION OF THE CORPORATION.

i. At the Corporation's election at any time on or before September 29, 2004, the Corporation may elect to prepay all or any part of this Note for an amount (the "PREPAYMENT AMOUNT") equal to the sum of (A) the principal amount which the Corporation has elected to prepay, together with all accrued and unpaid interest thereon through the Optional Repayment Date and (B) a premium equal to (I) ten percent (10%) of the principal to be prepaid, if such prepayment is made on or before September 30, 2003 or (II) a premium equal to twenty percent (20%) of the principal to be prepaid, if such prepayment is made after September 30, 2003 and before September 29, 2004.

ii. Not less than twenty (20) days prior to the date (the "OPTIONAL PREPAYMENT DATE"), the Corporation prepays the Note as permitted by this Section 2(b) the Corporation shall mail to the Holder written notice (the "OPTIONAL PREPAYMENT NOTICE") setting forth the following information: (A) the principal amount of the Note which the Corporation has elected to prepay, (B) the amount of any accrued, but unpaid interest on the principal amount of the Note to be prepaid through the Optional Prepayment Date and (C) the Optional Prepayment Date. Subject to Section 4 hereof, on the Optional Prepayment Date, the Corporation shall pay the Optional Prepayment Amount to the Holder in cash together with all accrued but unpaid interest on the principal amount so prepaid and the Holder shall make a notation on the reverse side of this Note indicating the amount of the principal and interest so prepaid.


iii. Notwithstanding the Holder's receipt of an Optional Prepayment Notice, the Holder of this Note may exercise its conversion rights, in whole or in part, in accordance with Section 4 hereof on any date prior to the Optional Prepayment Date.

c. MANDATORY OFFER TO PREPAY THE NOTES.

i. The Corporation shall be required to offer to the Holder of this Note the right to have the Note prepaid in whole or in part, at the Holder's election, in the event of:

(A) a merger, amalgamation, consolidation, combination, share purchase or share exchange of voting securities of the Corporation by any person or entity, other than

a merger, amalgamation, consolidation, combination, share purchase or share exchange that would result in the voting securities of the Corporation outstanding immediately prior thereto continuing to be held by the same persons or entities in substantially the same proportions and continuing to represent (either by remaining outstanding or by being converted into voting securities of the surviving entity) (aa) more than fifty percent (50%) of the combined voting power of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange if the Common Shares of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange are not publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the National Association of Securities Dealers Automated Quotation System ("NASDAQ"), National Market System ("NMS") or Small Cap (the "NASDAQ-NMS OR SMALL CAP") or (bb) not less than twenty-five percent (25%) of the combined voting power of the Corporation or such surviving entry outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange of the Common Shares of the Corporation or such surviving entity outstanding immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange are publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the NASDAQ-NMS or Small Cap; or

a merger, amalgamation, consolidation, combination, share purchase or share exchange effected to implement a recapitalization of the Corporation (or similar transaction) in which a person who was the beneficial owner of more than fifty percent (50%) of the Corporation's voting securities prior to the merger, amalgamation, consolidation, combination, share purchase or share exchange retains or acquires, as the case may be, beneficial ownership of
(aa) more than fifty percent (50%) of the combined voting power of the Corporation's outstanding securities after the merger, amalgamation, consolidation, combination, share purchase or share exchange, if immediately after such merger, amalgamation, consolidation, combination, share purchase or share exchange, the Corporation's Common Shares are not publicly traded and listed on a U.S. stock exchange (or a Canadian stock exchange) or quoted on the


NASDAQ-NMS or Small Cap or (bb) twenty-five percent (25%) or more of the combined voting power of the Corporation's outstanding securities after such merger or combination, if immediately after such merger or combination, the Corporation's Common Shares are publicly traded and listed on a U.S. securities exchange (or a Canadian stock exchange) or quoted on the NASDAQ-NMS or Small Cap; or

B) the sale of other disposition (unless captured in (A) above) by the Corporation of all or substantially all of the Corporation's assets.

ii. The Corporation shall give the Holder written notice (an "OFFER TO PREPAY") of any impending transaction of the type described in Section 3(c)(i) not later than twenty (20) days prior to the shareholders' meeting called to approve such transaction, or twenty (20) days prior to the closing of such transaction, whichever is earlier, and shall also notify the Holder of the final approval of such transaction. The Offer to Prepay shall describe the material terms and conditions of the impending transaction and the provisions of this
Section 3(c) and the Corporation shall thereafter give the Holder prompt notice of any material changes thereto. The transaction shall in no event take place sooner than twenty (20) days after the Corporation has given the Offer to Prepay or sooner than ten (10) days after the Corporation has given notice of any material changes provided herein; provided, however, that such periods may be shortened upon the written consent of the Holder.

iii. In the event the requirements of this Section 3(c) are not complied this Corporation shall forthwith either:

(A) cause the closing of the applicable transaction to be postponed until such time as the requirements of this Section 3(c) have been complied with; or

(B) cancel such transaction, in which event the rights of the Holder and the terms of this Note shall revert to and be the same as existed immediately prior to the first notice provided under Section 3(c) hereof.

iv. At any time after its receipt of an Offer to Prepay, the Holder may accept such offer by notifying the Corporation in writing (the "ACCEPTANCE") setting forth the principal amount of the Note to be prepaid and the settlement date thereof, which shall be no sooner than the closing date of the transaction described in the Offer to Prepay. At the settlement, the Corporation shall prepay in cash in U.S. Dollars, the principal amount of the Holder's Note as set forth in the Acceptance, together with all accrued and unpaid interest through the settlement date.

D. SUCCESSOR COMPANIES.

The Corporation shall not enter into any of the transactions contemplated in Section 3(c)(i)(A) hereof unless:


(A) the surviving entity shall execute, prior to or contempor-aneously with the consummation of such transaction, such instruments as in the opinion of the counsel to the Corporation and the Holder, acting reasonably, are necessary or advisable to evidence the assumption by the surviving entity of all of the obligations of the Corporation, as the case may be, including the assumption by the surviving entity of the liability for the due and punctual payment of the Note and the interest thereon and all other moneys payable under the Note;

(B) such transaction shall be upon such terms as to preserve and not to impair any of the rights and powers of the Holder thereunder; and

(C) no condition or event shall exist as to the Corporation or the surviving entity either at the time of or immediately after such transaction and after giving full effect thereto or immediately after the surviving entity complying with the provisions of Section 3(d)(i)(A) above with constitutes or would constitute an Event of Default hereunder.

4. CONVERSION. The Holder of this Note shall have the right (the "Conversion Right") to convert the principal amount of this Note into the Corporation's Common Shares (the "Common Shares") as set forth in this Section 4.

a. Right to Convert. At the option of the Holder thereof, at any time after the date of issuance of this Note, at the office of the Corporation or any transfer agent for such shares, the Holder may convert the unpaid principal amount of this Note, or any portion thereof, into such number of fully paid and non-assessable Common Shares of the Corporation, without par value (the "COMMON SHARES") as is determined by dividing the principal amount of this Note which such Holder has elected to convert by the conversion price ("CONVERSION PRICE") determined as hereafter provided, in effect on the date the Note is surrendered for conversion. The initial Conversion Price shall be US$4.9396 provided, however, that the Conversion Price for the Series A Preferred Stock shall be subject to adjustment as set forth in Section 4(d).

b. Automatic Conversion. The unpaid principal balance of this Note shall automatically be converted into Common Shares at the Conversion Price at the time in effect for this Note immediately upon the Corporation's sale of its Common Shares in a bona fide firm commitment underwritten public offering pursuant to a registration statement filed with, and declared effective by, the Securities and Exchange Commission under the United States Securities Act of 1933, as amended (the "US SECURITIES ACT") or under a prospectus filed with, and receipted by, the applicable securities commissions or similar regulatory authorities in Canada (the "CANADIAN PROSPECTUS"), raising aggregate net proceeds to the Company of at least US $55,000,000 at a minimum share price of US $4.94 per Common Share (adjusted to reflect subsequent stock dividends, stock splits or recapitalization) and in which the Common Shares are listed on a US stock exchange or a Canadian stock exchange or quoted on the NASDAQ-NMS or Small Cap.


c. Mechanics of Conversion. Before any Holder shall be entitled to convert the Note, or any portion thereof, into Common Shares, such Holder shall surrender this Note, together with a Notice of Conversion in substantially the form annexed hereto, at the office of the Corporation, and shall give written notice to the Corporation at its principal corporate office, of the election to convert the same and shall state therein the name or names in which the certificate or certificates for Common Shares are to be issued. The Corporation shall, as soon as practicable thereafter, but in no event more than three (3) business days after the receipt of this Note and the Notice of Conversion issue and deliver at such office to such Holder, or to the nominee or nominees of such Holder, a certificate or certificates for the number of Common Shares to which such Holder shall be entitled as aforesaid and a new Note, evidencing the unpaid principal balance of the Note. Such conversion shall be deemed to have been made immediately prior to the close of business on the date of such surrender of the Note to be converted, and the person or persons entitled to receive the Common Shares issuable upon such conversion shall be treated for all purposes as the record holder or holders of such Common Shares as of such date. If the conversion is in connection with an underwritten offering of securities registered pursuant to the US Securities Act of 1933, as amended or made pursuant to a Canadian Prospectus, the conversion may, at the option of the Holder tendering this Note, in whole or in part, for conversion, be conditioned upon the closing with the underwriters of the sale of securities pursuant to such offering, in which event the persons entitled to receive the Common Shares upon conversion of this Note shall not be deemed to have converted this Note until immediately prior to the closing of such sale of securities.

d. Conversion Price Adjustments of Preferred Shares for Certain Dilutive Issuances and Combinations. The Conversion Price of this Note shall be subject to adjustment from time to time as follows:

i. Stock Splits or Subdivisions. In the event the Corporation should at any time or from time to time after August 20, 2002 (the "CLOSING DATE") fix a record date for the effectuation of a split or subdivision of the outstanding Common Shares or the determination of holders of Common Shares entitled to receive a dividend or other distribution payable in additional Common Shares or other securities or right convertible into, or entitling the holder thereof to receive directly or indirectly, additional Common Shares (hereinafter referred to as "COMMON SHARE EQUIVALENTS") without payment of any consideration by such holder for the additional Common Shares or the Common Share Equivalents (including the additional Common Shares issuable upon conversion or exercise thereof), then, as of such record date (or the date of such dividend distribution, split or subdivision if no record date is fixed), the Conversion Price of this Note shall be appropriately decreased so that the number of Common Shares issuable on conversion of the principal amount of this Note shall be increased in proportion to such increase of the aggregate of Common Shares outstanding and those issuable with respect to such Common Share Equivalents.

ii. Combinations. If the number of Common Shares outstanding at any time after the Closing Date is decreased by a combination of the outstanding


Common Shares, then, following the record date of such combination, the Conversion Price for this Note shall be appropriately increased so that the number of Common Shares issuable on conversion of the unpaid principal amount of this Note shall be decreased in proportion to such decrease in outstanding shares.

iii. Other Distributions. In the event the Corporation shall declare a distribution payable in securities of other persons, evidences of indebtedness issued by the Corporation or other persons, assets (excluding cash dividends) or options or rights not referred to in Section 4(d)(i), then, in each such case, upon the conversion of this Note, the Holder of this Note shall be entitled to a proportionate share of any such distribution as though such Holder were the holder of the number of Common Shares of the Corporation into which such Holder's Note is convertible as of the record date fixed for the determination of the holders of Common Shares of the Corporation entitled to receive such distribution.

iv. Recapitalizations. If at any time or from time to time there shall be recapitalization of the Common Shares (other than a subdivision, combination or merger or sale of assets transaction provided for elsewhere in Section 2(c), provision shall be made so that the Holder of this Note shall thereafter be entitled to receive upon conversion of this Note the number of shares or other securities or property of the Corporation or otherwise, to which a holder of Common Shares deliverable upon conversion would have been entitled on such recapitalization. In any such case, appropriate adjustment shall be made in the application of the provisions of this Section 4(d)(iv) with respect to the rights of the holders of this Note after the recapitalization to the end that the provisions of this Section 4(d) (including adjustment of the Conversion Price then in effect and the number of shares purchasable upon conversion of this Note) shall be applicable after that event as nearly equivalent as may be practicable.

v. No Impairment. The Corporation will not, by amendment of its Article or By-laws or through any reorganization, recapitalization, transfer of assets, consolidation merger, dissolution, issue or sale of securities or any other voluntary action, avoid or seek to avoid the observance or performance of any of the terms to be observed or performed hereunder by the Corporation, but will at all times in good faith assist in the carrying out of all the provisions of this
Section 4 and in the taking of all such action as may be necessary or appropriate in order to protect the Conversion Rights of the Holder of this Note against impairment.

vi. No Fractional Shares and Certificate as to Adjustments.

(A) No fractional shares shall be issued upon the conversion of this Note, and the number of Common Shares to be issued shall be rounded to the nearest whole share. Whether or not fractional shares are issuable upon such conversion shall be determined on the basis of the principal amount of this Note which the Holder is at the time converting into Common Shares and the number of Common Shares issuable upon such aggregate conversion.


(B) Upon the occurrence of each adjustment or readjustment of the Conversion Price of this Note pursuant to this Section 4(d), the Corporation, at its expense, shall promptly compute such adjustment or readjustment in accordance with the terms hereof and prepare and furnish to the Holder a certificate setting forth such adjustment or readjustment and showing in detail the facts upon which such adjustment or readjustment is based. The Corporation shall, upon the written request at any time of the Holder, furnish or cause to be furnished to such holder a like certificate setting forth (I) such adjustment and readjustment, (II) the Conversion Price for this Note at the time in effect, and (III) the number of Common Shares and the amount, if any, of other property which at the time would be received upon the conversion of the unpaid principal balance of this Note.

vii. Notices of Record Date. In the event of any taking by the Corporation of a record of the holders of any class of securities for the purpose of determining the holders thereof who are entitled to receive any dividend (other than a cash dividend) or other distribution, any right to subscribe for, purchase or otherwise acquire any shares of any class or any other securities or property, or to receive any other right, the Corporation shall mail to the Holder, at least twenty (20) days prior to the date specified therein, a notice specifying the date on which any such record is to be taken for the purpose of such dividend, distribution or right, and the amount and character of such dividend, distribution or right.

viii. Reservation of Common Shares Issuable Upon Conversion. The Corporation shall at all times reserve and keep available out of its authorized but unissued Common Shares, solely for the purpose of effecting the conversion of this Note, such number of Common Shares as shall from time to time be sufficient to effect the conversion of the entire unpaid principal balance of this Note; and if at any time the number of authorized but unissued Common Shares shall not be sufficient to effect the conversion of all then outstanding unpaid principal balance of this Note, in addition to such other remedies as shall be available to the Holder of this Note, the Corporation will take such corporate action as may, in the opinion of its counsel, be necessary to increase its authorized but unissued Common Shares to such number of shares as shall be sufficient for such purposes, including, without limitation, engaging in best efforts to obtain the requisite shareholder approval of any necessary amendment to the Corporation's Articles.

5. DEFAULT AND ENFORCEMENT

a. Each of the following events shall constitute an event of default (an "EVENT OF DEFAULT"):

i. if the Corporation does not pay as and when due principal and/or interest of this Note when it becomes due, or on a prepayment date, or on a settlement date as the case may be, unless this Note has been converted in accordance with Section 4;


ii. if an order is issued or a resolution is adopted for the purpose of winding-up the Corporation, (ii) if the Corporation files a proposal or makes an assignment of its property for the benefit of its creditors, (iii) if a petition in bankruptcy is filed against the Corporation or any of its subsidiaries and such petition is not dismissed within thirty days of the filing thereof, if a trustee is appointed for the Corporation pursuant to the Bankruptcy and Insolvency Act (Canada) or pursuant to any other legislation relating to insolvent persons, or if an application is filed pursuant to the Companies' Creditors Arrangement Act (Canada), or (iv) if a seizure is made (unless the seizure is validly contested by the Corporation) or a judgment is executed against all or a substantial part of the Corporation's property;

iii. if the Corporation is no longer legally in existence or if it ceases to operate within the ordinary course of business;

iv. if the Corporation fails to carry out or comply with any other undertaking or any other condition set forth herein (including, but not limited to, if the Corporation fails to offer to the Holder of this Note, the right to have the Note prepaid in whole or in part, at the Holder's election as provided in Section 3(c)(i) hereof), or breaches in any material respect the Corporation's Articles insofar as they relate to the Series A Preferred Shares referred to therein or the Security Agreements, (as such terms are defined in the Securities Purchase Agreement) and such failure or breach continues for a period of thirty (30) days after the Corporation has received a notice to that effect from the Holder;

v. if the Corporation fails to pay when due an amount equal to $500,000 under the Diamond Conditional Sale Agreement or the Diamond Supply Agreement and such failure shall continue for a period of thirty (30) days after the Corporation has received written notice to that effect from the Holder; or

vi. subject to subclause (v) above, if the New York Diamond Dealers Club (or any successor thereto) determines that there has been a material breach by the Corporation under the Diamond Supply Agreement.

b. If an Event of Default occurs or continues, the Holder shall have the option, in addition to all its other rights and recourses, to require the immediate payment by the Corporation of the principal of and any accrued interest on this Note, and the Corporation shall forthwith pay such amounts to the Holder and, when such payment shall have been made, it shall be deemed to release the Corporation from its obligations pursuant hereto.

c. The exercise by the Holder of any right or recourse pursuant to an Event of Default or to the failure to perform an undertaking or obligation set forth herein shall not imply a waiver of any right or recourse which is then available to the Holder nor shall it affect or exclude such right or recourse.

6. NOTE REGISTER


a. The Corporation shall keep at its principal executive office a register (herein sometimes refer to as the "NOTE REGISTER"), in which, subject to such reasonable regulations as it may prescribe, but at its expense (other than transfer taxes, if any) the Corporation shall provide for the registration and transfer of this Note.

b. Whenever this Note shall be surrendered at the principal executive office of the Corporation for exchange, accompanied by a written instrument of transfer inform reasonably satisfactory to the Corporation duly executed by the Holder hereof or his or its attorney duly authorized in writing, the Corporation shall execute and deliver in exchange therefore a new Note as may be requested by such Holder, in the same aggregate unpaid principal amount and payable on the same date as the principal amount of the Note so surrendered; each such new Note shall be dated as of the date to which interest has been paid on the unpaid principal amount of the Note so surrendered and shall be in such principal amount and registered in such name or names as such Holder may designate in writing.

c. Upon receipt by the Corporation of evidence reasonably satisfactory to it of the loss, theft, destruction or mutilation of this Note and of indemnity reasonably satisfactory to it of the loss, theft, destruction or mutilation of this Note and of indemnity reasonably satisfactory to it, and upon reimbursement to the Corporation of all reasonable expenses incidental thereto, and upon surrender and cancellation of this Note (in case of mutilation) the Company will make and deliver in lieu of this Note a new Note of like tenor and unpaid principal amount and dated as of the date to which interest has been paid on the unpaid principal amount of this Note in lieu of which such new Note is made and delivered.

7. NOTICES

Every notice or other communication required pursuant hereto shall be given in writing and sent by telecopier (provided that a copy is subsequently sent by messenger and that its receipt is confirmed) or delivered by hand:

i. to the Holder:
Attention:
Telecopier:

ii. To the Corporation:

HENRY BIRKS & SONS INC.
1240 Phillips Square

Montreal, Quebec
H3B 3H4

Attention: President

Telecopier number: (514) 337-2509

with a copy to:


HENRY BIRKS & SONS INC.
1240 Phillips Square

Montreal, Quebec
H3B 3H4
Attention: Vice President, General Counsel and Corporate Secretary Telecopier number: (514) 337-2509; and

or, as regards each party, to any other address or telecopier number which the party may indicate by means of a written notice sent to the other party.

iii. Every notice or communication contemplated in Section 6 shall be deemed to have been received on the business day after it was sent.

8. GOVERNING LAW. This Note shall be governed and interpreted in accordance with the laws of Quebec and the laws of Canada applicable hereto.

9. SUCCESSORS AND ASSIGN. Subject to the restrictions on transfer described in
Section 12 below, the rights and obligations of the Corporation and Holder of this Note shall be binding upon and benefit the successors, assigns, heirs, administrators and transferees of the parties.

10. WAIVER AND AMENDMENT. Any provision of this Note may be amended, waived or modified upon the written consent of the Company and the Holder.

11. TRANSFER OF THIS NOTE. The Holder may transfer this Note; (i) to a person that directly or indirectly controls, is controlled by or is under common control with such Holder; or (ii) in the Event of Default pursuant to Section 5. In all other circumstances, the Company's consent shall be required to transfer this Note, which consent shall not be unreasonably withheld.

12. UNCONDITIONAL OBLIGATION: FEES, WAIVERS OTHER.

a. The obligations to make the payments provided for in this Note are absolute and unconditional and not subject to any defense, set-off, counterclaim, rescission, recoupement or adjustment whatsoever.

b. No forbearance, indulgence, delay or failure to exercise any right or remedy with respect to this Note shall operate as a waiver, nor as any acquiescence in any default, nor shall any single or partial exercise of any right or remedy preclude any other or further exercise thereof or the exercise of any right or remedy.

c. The Corporation hereby expressly waives demand and presentment for payment, notice of nonpayment, notice of dishonor, protest, notice of protest, binging of suit, and diligence in taking any action to collect amounts called for hereunder, and shall be directly and primarily liable for the payment of all sums owing and to be owing hereon, regardless of and without any notice, diligence, act or omission with respect to the collection of any amount called for hereunder or in connection with any right at any and all times which Holder had or is existing hereunder.


13. PAYMENT. Payment shall be made in lawful tender of the United States.

14. EXPENSES, WAIVERS. If action is instituted to collect this Note, the Corporation promises to pay all costs and expenses, including, without limitation, reasonably attorney's fees and costs, incurred in connection with such action. The Corporation hereby waives notice of default, presentment or demand for payment, protest or notice of nonpayment or dishonor and all other notices or demands relative to this instrument.

15. APPLICATION OF PAYMENTS. All payments on account of the indebtedness evidenced by this Note made prior to demand or acceleration shall be applied first, to any and all costs, expenses, or charges then owed the Holder by the Corporation, second, to accrued and unpaid interest, and third, to the unpaid principal balance thereof. All payments so received after demand or acceleration shall be applied in such manner as the Holder may determine in its sole and absolute discretion.

16. SEVERABILITY. In the event any one or more of the provisions contained in this Note shall, for any reason, be held to be invalid, illegal or unenforceable in any respect, such invalidity, illegality, or unenforceability shall not affect any other provision of this Note and this Note shall be construed as if such invalid, illegal, or unenforceable provision has never been contained herein.

17. DUE AUTHORITY AND ENFORCEABILITY. The representative of the Corporation executing this Note below represents that he has full power, authority and legal right to execute and deliver this Note and that the debt hereunder constitutes a valid and binding obligation of Corporation.

18. HEADINGS. The headings of this Note are for convenience of reference only and shall not define or limit any terms or provisions hereof.

19. RATABLE TREATMENT. So long as any Notes issued under the Securities Purchase Agreement remain outstanding, the Corporation shall deal ratably with the holders thereof in any and all matters other than the conversion thereof at the election of the Holder.

IN WITNESS WHEREOF, the Corporation has duly executed this Note as of the day and year above written.

CORPORATION

HENRY BIRKS & SONS INC.

By:   /s/ Thomas A. Andruskevich
      --------------------------------------------
      Name:       Thomas A. Andruskevich
      Title:      President and
                   Chief Executive Officer


AMENDMENT TO A SECURED CONVERTIBLE NOTE ISSUED BY
HENRY BIRKS & SONS INC. - HENRY BIRKS ET FILS INC. ON SEPTEMBER 30, 2002

THIS AMENDMENT TO A SECURED CONVERTIBLE NOTE (this "Agreement") is entered into on between HENRY BIRKS & SONS INC. - HENRY BIRKS ET FILS INC. (the
"Corporation") and PRIME INVESTMENTS SA (the "Holder").

WHEREAS, on September 30, 2002, the Corporation issued to the Holder a Secured Convertible Note (the "Note") convertible into common shares of the Corporation's share capital;

WHEREAS the Corporation has amended its share capital to provide, inter alia, for (a) the creation of Class A Voting Shares, (b) the conversion of each of the issued and outstanding common shares of its share capital into 1.01166 Class A Voting Share (rounded to the nearest whole share) and (c) the cancellation of the authorized but unissued common shares of its share capital;

WHEREAS the Corporation and the Holder want to amend the Note to reflect such amendments to the Corporation's share capital;

NOW, THEREFORE, THE PARTIES AGREE AS FOLLOWS:

1. The Note is amended as follows:

(a) all references to Common Shares of the Corporation are replaced by references to Class A Voting Shares of the Corporation; and

(b) the Conversion Price shall, effective as of the date of this Amendment, be US$4.88267, subject to adjustment pursuant to Section 4(d) of the Note.

2. All other terms and conditions of the Note shall remain unchanged.

IN WITNESS WHEREOF, the Corporation and the Holder have duly executed this amendment to the Note as of the day and year first above written.

Corporation

HENRY BIRKS & SONS INC.
HENRY BIRKS ET FILS INC.

By : /s/ Thomas A. Andruskevich
    ---------------------------------------
Thomas A. Andruskevich

PRIME INVESTMENTS SA

By :

Name:


Title:


Exhibit 10.27

2001-04-09 OFFER OF LOAN GUARANTEE Page 1 of 9

(TRANSLATION)


BY: GARANTIE QUEBEC, a company legally constituted under the Act respecting Investissement-Quebec and Garantie-Quebec (R.S.Q. , c. I-16.1), having its head office at 1200 Route de l'Eglise, Suite 500, Sainte-Foy, Quebec, G1V 5A3, and having a place of business at 393 Rue Saint-Jacques, Suite 500, Montreal, Quebec, H2Y 1N9, hereinafter called G.Q.

TO: HENRY BIRKS & SONS HOLDING INC. and HENRY BIRKS & SONS INC., duly
constituted legal persons having their principal place of business at 1240 Phillips Square, Montreal (Quebec) H3B 3H4, hereinafter collectively referred as the Company.

1. LOAN GUARANTEE

1.1 G.Q. offers the Company a guarantee, hereinafter referred to as the Guarantee, in the form of a suretyship of sixty-five percent (65%) of the net loss on a loan, hereinafter referred to as the Loan, for the maximum amount of three million dollars ($3,000,000), granted by GMAC COMMERCIAL CREDIT CORPORATION -- CANADA, pursuant to a Loan Agreement entered into between the Lender and the Company on October 15, 1996 and amended thereafter by letters dated July 23, 1998, June 8, 1999, September 23, 1999, May 2, 2000 and January 30, 2001, hereinafter collectively referred to as the Loan Agreement.

1.2 For the purposes of the Guarantee, the net loss is defined as the sum of the interest and the principal of the Loan authorized for disbursement by G.Q., due and unpaid on the Loan recall date, plus the accrued interest for a maximum period of three (3) months effective from the Loan recall date, after deducting the net proceeds of realization of the security granted to secure repayment of the Loan, it being understood, however, that the interest accrued on and since the Loan recall date shall at no time exceed, in the calculation of the net loss, ten percent (10%) of the balance of the principal of the Loan at the time of its recall.

1.3 The Loan shall serve exclusively to finance the renovation and new store opening project, which along with its financing, is established as follows:

Project

- New Victoria store location                            $     622,100
  Government Street (British Columbia)
- Southgate store renovation (Alberta)                   $     473,500
- Chinook store renovation (Alberta)                     $     532,600
- Hillside store renovation (British Columbia)           $     254,300
- New "Canada 1" store outside Quebec                    $     495,000
- New "Canada 2" store outside Quebec                    $     495,000
- Renovation or new location of a store outside Quebec
  (London, Halifax or others)                            $     458,000
                                                         -------------
                                                   Total $3,330,500.00
                                                         -------------

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representative          representative


2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 2 of 9
                                  (TRANSLATION)

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          Financing
          ---------

- Term loan (65% guaranteed)                             $3,000,000.00
- Working capital                                        $  330,500.00
                                                         -------------
                                                   Total $3,330,500.00
                                                         -------------

          Project start date: 2000-06-01    Project end date: 2001-11-30
          -------------------               -----------------

2.   TERM OF THE GUARANTEE
     ---------------------

The Guarantee is granted for a period of five (5) years from the date of the first advance on the Loan.

3. COMMITMENTS TO FULFILL BEFORE THE GUARANTEE COMES INTO FORCE

3.1 Before the Guarantee comes into force, the Company shall have fulfilled the following conditions to G.Q.'s satisfaction, namely:

          3.1.1   The minimum security detailed in subsection 7.1 hereof shall
                  have been validly granted by the Company and a written
                  confirmation to this effect received from GMAC (GMAC
                  Commercial Credit Corporation -- Canada);

          3.1.2   The Company undertakes to fulfill the commitments included in
                  the Lender's letter of offer accepted by the Company on
                  January 30, 2001;

          3.1.3   Commitment to maintain the current level of employment for the
                  term of the guarantee, namely more than 300 jobs in Quebec.

4.   FEES
     ----

4.1 COMMITMENT FEE

          4.1.1   This offer is subject to the payment of management fees,
                  hereinafter referred to as the Commitment Fee, of one percent
                  (1%) of the amount of the Loan, namely thirty thousand dollars
                  ($30,000).

          4.1.2   The Commitment Fee, the balance of which shall be paid to G.Q.
                  upon acceptance of this offer, shall not be refundable, in
                  whole or in part, under any circumstances.

          4.1.3   The mere cashing of the Commitment Fee shall not create any
                  right in favour of the Company and shall in no way oblige G.Q.
                  to bring the Guarantee into force in any way; these rights and
                  obligations shall only be generated provided that the terms
                  and conditions mentioned in this offer are fulfilled.



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representative          representative

2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 3 of 9
                                  (TRANSLATION)

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4.2 STANDBY FEES

4.2.1   Upon each advance on the Loan, a standby fee of two percent
        (2%), calculated on the amount of the advance, shall be
        payable to G.Q. upon receipt by the Company of an invoice to
        that effect. The fees thus payable shall be adjusted in
        proportion to the number of days remaining between the Loan
        disbursement date and March 31 of the following year, out of
        365.

4.2.2   Moreover, in consideration of the Guarantee, the Company
        undertakes to pay G.Q. annually, on the last business day of
        April of each year, standby fees of two percent (2%),
        calculated on the balance of the Loan as at March 31 preceding
        each payment.

4.2.3   Such standby fees shall always be payable in advance for the
        upcoming guarantee period and shall not be refundable, in
        whole or in part, under any circumstances.

4.2.4   Notwithstanding the foregoing, G.Q., at its discretion, may
        reduce the percentage of standby fees claimed from the Company
        if there is a decrease in the percentage net loss it
        guarantees.

4.3 The Commitment Fee and the standby fees owed by the Company to G.Q. under the terms hereof shall be payable without notice or formal demand within the foregoing time limit, at G.Q.'s offices or at any other place which G.Q. may indicate to the Company in writing. G.Q. may claim from the Company, on any amount due, effective from maturity, interest calculated monthly, equal to the weekly variable rate prevailing at G.Q.

5. ELECTRONIC DEBITS

5.1 The Company hereby authorizes G.Q. to make, by manual or electronic debit from its bank account, any payment the Company must make to G.Q. in respect of the standby fees payable under the terms hereof and in respect of any amount G.Q. would have paid to the Lender in accordance with the Guarantee. To this effect, the Company hereby authorizes the bank or financial institution with which it deals to honour the debits made by G.Q.

5.2 G.Q. shall send the Company a debit note in advance, containing all the information relating to the payments to be made by the Company.

5.3 The Company undertakes to renew the authorization appearing above if it changes banks or financial institutions, as long as the Guarantee is in force, or as long as the Company may be indebted to G.Q. in respect of any payment made by G.Q. pursuant to the Guarantee and to inform G.Q. of this change by providing it with a cheque specimen from its new bank or financial institution marked "NIL" and containing all the necessary information.

--------------------    ---------------------------    -------------------------
Initials of G.Q.'s      Initials of the Company's
representative          representative

2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 4 of 9
                                  (TRANSLATION)


5.4 The Company accepts that payment of the standby fees owed hereunder shall be made by cheque if G.Q. deems this mode of payment preferable under the circumstances.

6. REPAYMENT

6.1 The Company undertakes to repay G.Q., on demand, for any amount which the latter will be called upon to pay to the Lender pursuant to the Guarantee, both in principal and in interest, and to hold it harmless of any other loss, damage or expense which may result from G.Q.'s commitment to the Lender under the terms of the Guarantee.

7. SECURITY

7.1 The Company undertakes, for the duration of the Guarantee, to grant the Lender, to secure repayment of the Loan, the security prescribed in the Loan Agreement, which shall confer on the Lender in respect of the Loan the hypothecary rights resulting from:

o a movable hypothec on the universality of the movable property, corporeal and incorporeal, tangible and intangible, present and future, of Henry Birks & Sons Inc., in the amount of three million dollars ($3,000,000) ranking after the hypothecary rights already existing in favour of the lender in respect of the following credits granted pursuant to the Loan Agreement:

-- GMAC credit LINE (maximum $50,000,000);

-- GMAC term loan of seven hundred and fifty thousand dollars ($750,000) (maximum balance of $262,500);

-- GMAC term loan of four hundred thousand dollars (maximum balance of $387,000);

-- GMAC term loan of three million dollars ($3,000,000);

-- GMAC terms loan of five million dollars ($5,000,000), G.Q.


file number D052950.

8. OBLIGATIONS OF THE COMPANY

8.1 Effective from the date of acceptance of this offer, for the entire term of the Guarantee and until payment in full of any amount that may be owed to G.Q. by the Company hereunder or under the suretyship agreement, the Company undertakes to:

          8.1.1   furnish its audited annual financial statements, its audited
                  consolidated financial statements (where the Company must
                  prepare those according to the generally accepted accounting
                  practices of the Canadian Institute of Chartered Accountants)
                  within ninety (90) days of the end of any fiscal year and its
                  financial statements within ninety (90) days of the end of
                  each; also furnish, upon request, its semiannual financial
                  statements, the financial statements of its subsidiaries and,
                  if applicable, its consolidated financial statements or any
                  other financial statements required by G.Q. within the time
                  limit prescribed by G.Q.;



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representative          representative

2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 5 of 9
                                  (TRANSLATION)

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          8.1.2   furnish annual financial projections with the working
                  assumptions at the beginning of each fiscal year;

          8.1.3   furnish G.Q. annually with a copy of the renewal of its line
                  of credit;

          8.1.4   furnish G.Q., upon the latter's written request and within the
                  time limit provided in such request, with any and all
                  information and documents it will deem useful and relevant to
                  the application of the Guarantee and the Programme d'aide au
                  financement des enterprises (Business financing assistance
                  program);

          8.1.5   not amend its authorized and issued share capital at the date
                  hereof without G.Q.'s prior written agreement, except in
                  connection to stock options or deferred stock options granted
                  to the employees, directors or Executive officers of the
                  Company's affiliates;

          8.1.6   not liquidate, wind up or dissolve itself without G.Q.'s prior
                  written agreement;

          8.1.7   not grant loans or advances to its shareholders, directors or
                  officers, except in the normal course of the Company's
                  business, or act as guarantor for its shareholders, directors
                  or officers;

          8.1.8   deal on a business basis at arm's length in its business
                  dealings with any person;

          8.1.9   obtain G.Q.'s prior written agreement before declaring or
                  paying any dividend to a class or classes of shareholders,
                  except as provided under 8.1.19 hereof;

          8.1.10  not grant loans, advances or any other form of financial
                  assistance to affiliated companies or subsidiaires, nor make
                  investments therein, nor grant them security, nor engage in
                  transactions with them outside the normal course of its
                  operations;

          8.1.11  ensure that there is no change in the control of the Company
                  or in the ultimate control of the Company, except with G.Q.'s
                  prior consent;

                  control means the holding of Shares carrying a sufficient
                  number of voting rights to allow the election of the majority
                  of the directors of the Company. Ultimate control means the
                  holding of the said Shares by a natural person or persons
                  giving control of the Company through a legal person or legal
                  persons holding shares in each other or in the Company. In the
                  event of the death of the shareholder who has ultimate control
                  of the Company, the transmission of the Shares of the deceased
                  shareholder to his heirs shall not be deemed to constitute a
                  change in ultimate control of the Company, on condition that
                  said control remains in the hands of the deceased
                  shareholder's legal heirs;

          8.1.12  not divest more than ten percent (10%) of its assets (as per
                  the last audited financial statements), except with G.Q.'s
                  prior consent;

          8.1.13  allow G.Q's. representatives or any external auditor
                  designated by G.Q., upon prior notice to the Company, to enter
                  the Company's premises during normal business hours and, at
                  G.Q.'s expense, examine the Company's books, physical



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representative          representative

2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 6 of 9
                                  (TRANSLATION)

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                  facilities and inventory, in the manner they deem appropriate,
                  and obtain a copy of any document;

          8.1.14  allow G.Q. or its responsible Minister to disclose publicly,
                  if they deem it appropriate, the highlights of the financial
                  intervention granted to the Company, including, inter alia and
                  without limitation, the Company's name, its type of operation,
                  its location, the nature and the amount of the financial
                  intervention stipulated herein and the number of employees in
                  the Company's service;

          8.1.15  give G.Q. fifteen (15) day prior notice, if the Company wishes
                  to announce its project officially or proceed with an official
                  inauguration, so as to enable G.Q. or its responsible Minister
                  to participate;

          8.1.16  settle all expenses pertaining to the preparation, execution
                  or registration, if applicable, of the documents necessary to
                  give effect to this offer or to any amendment thereto;

          8.1.17  maintain a minimum working capital ratio of one point fifteen
                  (1.15) and a long-term debt / net equity ratio of one point
                  five (1.5), net equity also including shareholders' advances
                  and deferred subsidies; G.Q. recognizes the seasonal nature of
                  the Company and accepts that this ratio may not be provided
                  from time to time within a given fiscal year;

          8.1.18  maintain the ratios indicated in the preceding paragraph
                  regarding the guarantee previously granted by G.Q. to the
                  Company under number D052950 of its files;

          8.1.19  not pay dividends except in the following cases:

                  --    the Company generates net earnings after income taxes at
                        the end of the fiscal year; however, the amount of the
                        dividend shall not exceed one third of the net earnings
                        generated, and the working capital ratio and the term
                        debt / equity ratio, pro forma upon payment of
                        dividends, shall be maintained. In the event that the
                        Company realizes net earnings and has to pay a dividend
                        greater than the one heretofore determined, it
                        undertakes to repay the loan in an equivalent amount,
                        provided that the said ratios are maintained. Finally,
                        if in the course of a given fiscal year, the Company
                        does not exercise the privilege of paying dividends,
                        this amount shall serve as a reserve to increase the
                        redistribution in subsequent years;

                  --    the Company is subject to a takeover bid; in which case,
                        the working capital ratio and the term debt / equity
                        ratios, pro forma upon payment of the dividend, shall be
                        maintained.

          8.1.20  not redeem share capital of Henry Birks & Sons Holding Inc.
                  (this company holds 98% of the share capital of Henry Birks &
                  Sons Inc., the balance being held by management and the
                  employees (share capital and stock options));

          8.1.21  not grant loans or advances to its shareholders, except for
                  the shareholder employees, for the purchase of share capital
                  of the Company, the cumulative



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2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 7 of 9
                                  (TRANSLATION)

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                  amount of loans or advances to its shareholders being limited
                  to $500,000 per fiscal year;

          8.1.22  maintain the number of permanent jobs in Quebec at the current
                  minimum level of three hundred (300).

9. EVENT OF DEFAULT

9.1 Notwithstanding any other provision in this offer and even if the conditions are fulfilled, G.Q. reserves the right to cancel any portion not in force of the Guarantee or to defer its coming into force, at its discretion, and the Company undertakes to repay the loan on demand with interest, fees and incidentals, in the following cases which constitute cases of default:

          9.1.1   if the Company, without G.Q.'s prior written consent, moves
                  out of Quebec a substantial portion of the assets it holds in
                  Quebec, except in the normal course of the Company's business;

          9.1.2   if the Company assigns its property, is under a receivership
                  order pursuant to the Bankruptcy and Insolvency Act (R.S.C.
                  (1985) c. B-3), makes a proposal to its creditors or commits
                  an act of bankruptcy under the said Act, or if it is under a
                  winding-up order under the Winding-up Act (R.S.Q., c. L-4) or
                  any other Act to the same effect, or if it is insolvent or on
                  the verge of insolvency, or if its financial position
                  deteriorates so as to imperil its survival;

          9.1.3   if the Company avails itself of the provisions of the
                  Corporate Creditors' Arrangements Act (R.S.C. (1985) c. C-36);

          9.1.4   if the Company suspends or threatens to suspend the normal
                  operation of a substantial part of its business;

          9.1.5   if, in the opinion of G.Q. and without its consent, a material
                  change occurs in the nature of the Company's operations or in
                  the Company's level of financial or economic risk;

          9.1.6   if, at any time, the Company is part to a dispute or
                  proceedings before a court of law or a tribunal, or a
                  government commission or agency, without having disclosed it
                  to G.Q., and the said dispute has a material impact on the
                  Company's operations;

          9.1.7   in the event of fraud, misstatement or falsification of
                  documents submitted to G.Q. or the Lender by the Company or
                  its representatives;

          9.1.8   if the Company is in default of repayment to G.Q. of any sum
                  which may become due under the terms hereof;

          9.1.9   if the Company does not allocate the proceeds of the Loan to
                  the project submitted in the application for financing;



--------------------    ---------------------------    -------------------------
Initials of G.Q.'s      Initials of the Company's
representative          representative

2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 8 of 9
                                  (TRANSLATION)

--------------------------------------------------------------------------------

          9.1.10  if the Company fails to perform any of the clauses and
                  conditions of this offer, the loan contract to be entered into
                  between the Lender and the Company, any other document
                  incidental to the Loan and any amendment thereto, as
                  applicable, and in general, any agreement in respect of its
                  borrowing.

10. NON-TRANSFERABILITY

10.1 The Company may not assign or transfer the rights conferred upon it under the terms of this offer.

11. REPRESENTATION

11.1 By its acceptance of this offer, the Company represents that all the information provided to G.Q. during the period of the negotiations which led to this offer is true and accurate.

12. INTERPRETATION

12.1 This Guarantee is subject to the application of the terms and conditions set out in the Act respecting Investissement-Quebec and Garantie-Quebec and its regulations.

12.2 Only the French version hereof shall be considered official and, in any event, it shall prevail over any translation which might accompany it.

GARANTIE QUEBEC

Per: _____________________________________  Date: 2001/04/09
                 Signature                        ----------


       Biagio Carangelo, Portfolio Manager
       -----------------------------------
        Name of authorized representative


Per: _____________________________________  Date: 2001/04/09
                 Signature                        ----------


     Jean-Charles Vincent, Regional Manager
     --------------------------------------
        Name of authorized representative

ACCEPTANCE BY THE COMPANY

Having read the terms and conditions set out in this offer, we accept this offer of loan guarantee and attach a cheque for thirty thousand dollars ($30,000) in payment of the Commitment Fee amounting to thirty thousand dollars ($30,000).

This cheque contains all the necessary information to allow G.Q., if applicable, to repay any amount due under the Guarantee, by electronic debit.

--------------------    ---------------------------    -------------------------
Initials of G.Q.'s      Initials of the Company's
representative          representative

2001-04-09                   OFFER OF LOAN GUARANTEE                 Page 9 of 9
                                  (TRANSLATION)


HENRY BIRKS & SONS HOLDING INC.

Per: ____________________________________ Date: April 12, 2001 Signature --------------

Marco Pasteris John Ball

Name of authorized representative

HENRY BIRKS & SONS INC.

Per: ____________________________________ Date: April 12, 2001 Signature --------------

Marco Pasteris John Ball

Name of authorized representative

--------------------    ---------------------------    -------------------------
Initials of G.Q.'s      Initials of the Company's
representative          representative


Exhibit 10.28

EMPLOYMENT AGREEMENT

This Agreement shall be effective as of August 1, 2005 (The "Effective date") by and between Michael Rabinovitch (the "Executive") and Mayor's Jewelers, Inc., a Delaware corporation (the "Company").

WHEREAS, the Executive declares not being prevented from working as such in the United States and Canada;

NOW, THEREFORE, in consideration of the foregoing and of the respective covenants and agreements, the parties agree as follows:

POSITION, RESPONSIBILITIES AND TERM OF AGREEMENT

1.1 Employment and Duties. Subject to the terms and conditions of this Agreement, the Company employs the Executive to serve on the Senior Management Team as the Senior Vice President and Chief Financial Officer reporting to the President & Chief Executive Officer and the Executive accepts such employment and agrees to perform in a diligent, careful and proper manner such reasonable responsibilities and duties commensurate with such position as may be assigned to the Executive. The title and responsibilities and duties may be changed from time to time so long as the Executive continues to be a member of the Senior Management team and are consistent with his skills and experience. Executive agrees to devote substantially all business time and efforts to and give undivided loyalty to the Company.

1.2 Place of work: The Executive shall be based in South Florida, provide his services to the Company primarily in Florida and with the need to travel to Montreal twice per month (one full week and one partial week) and any other traveling needs required by the position.

1.3 Effective Date. Subject to the provisions of this Agreement, this Agreement shall start on August 1st, 2005 ("Effective Date") and shall continue (the "Term") unless otherwise terminated as provided for in this Agreement.

2. COMPENSATION

2.1 Base Salary. During the Term of this Agreement, the Company shall pay the Executive an annual gross base salary of $300,000 less all applicable deductions, taxes, and withholdings, payable in the manner dictated by the Company's standard payroll policies. The Executive may be eligible to receive annual base salary increases as determined at the Company's discretion based upon the Executive's performance and the Company's performance. In no event shall Executive's gross base salary be less than $300,000.


2.2 Incentive Compensation

"Fiscal Year" in this Agreement shall mean such period of approximately 12 months defined as such from time to time by the Company's Board of Directors. The first Fiscal Year is from March 27, 2005, to March 25, 2006. In the event of any change in the definition "Fiscal Year" it should not adversely affect any bonus payment or other compensation based or calculated on the Fiscal Year.

a) Annual Cash Bonus. For each Fiscal Year of the Company through which the Executive remains an active employee of the Company, the Executive will have the opportunity to earn a bonus based on achievement of a targeted level of performance, as reflected in the annual bonus letter and based on performance criteria set by the Company. For the Fiscal Year ending March 25, 2006, and each Fiscal Year thereafter, the target bonus is 50 % of the Base Salary. For Fiscal Year ending March 25, 2006, the target bonus amount will be prorated for that portion of the fiscal year worked. For Fiscal Year ending March 25, 2006 only, the Executive shall receive an annual cash bonus equal to the greater of: (i) a guaranteed payment of $75,000; or (ii) the target bonus prorated for the portion of the Fiscal Year worked. The Executive will need to be an active employee continuously from the Effective Date through June 30, 2006 in order to receive the payment. In addition, the Executive will receive a one time signing bonus of $35,000 to be paid on September 1, 2005 and the Executive must be an active employee continuously from the effective date through September 1, 2005 to receive this payment. On an ongoing basis, the minimum bonus pay out for any Fiscal Year is $0 and the maximum bonus pay out for any Fiscal Year is the maximum allowed under the then current Management Bonus Plan.

b) Long-term Incentive Awards. For each Fiscal Year of the Company through which the Executive remains an active employee of the Company, the Executive may be considered for a long-term incentive award of Mayor's units subject to the approval of the Board of Directors and subject to any specific conditions as may be stated by the Board of Directors and-or the Long-Term Incentive Plan. This award, if granted, will vest over a multi-year period as may be approved by the Board of Directors or stated in the Long-Term Incentive Plan. For the Fiscal Year ending March 25, 2006 the Executive will be granted the equivalent of 250,000 Mayors units or the equivalent number of Birks units which approximate 21,739 units (whether stock options, SAR's, phantom stock, etc,) with a 3 year vesting period. The grant and pricing of these units will be subject to the earlier of the following two events: approval by the Board of Directors or as soon as possible once the financial reorganization of Birks and Mayors is completed and the Company is authorized to grant Long Term Equity Incentives.

2.3 Participation in Benefit Plans and Associate Discount Policy. If acceptable by the Company's group insurers, the Company will provide the Executive with the group insurance coverages (as of September 1, 2005), currently including life, dental and medical insurance benefits, the cost of which shall be borne by the Company according to the prevailing policies applicable to other Senior Management members. The Executive will also be provided an additional annual benefit payment in the amount of $15,000, paid on a quarterly basis. In addition, the Executive will be entitled to


participate in the Company's Associate Discount Policy. The Company may, at its discretion, modify said policies from time to time. Nothing paid to the Executive under any plan, policies or arrangement presently in effect or made available in the future shall be deemed to be in lieu of other compensation to the Executive hereunder as described in this Section 3.

2.4 Vacation Days. The Executive shall be entitled to twenty days of vacation for each Fiscal Year consistent with the Company's vacation policy for Senior Management officers. The vacation days are earned for a given Fiscal Year during that same Fiscal Year; as a result, for any portion of a Fiscal Year worked, the vacation shall be prorated on the basis of the number of days worked during the Fiscal Year. Unused vacation days may not be carried over from year to year.

2.5 Expenses. During the term of employment hereunder, the Executive shall be entitled, without duplication, to receive reimbursement for all reasonable and approved business expenses incurred by the Executive in accordance with the policies and procedures established by the Company. In addition but without duplication, the Executive shall receive the following gross all-inclusive allowances:

a) Car Allowance: The Executive shall be entitled to a car allowance all-inclusive lump sum amount equal to $800 per month in accordance with the car allowance policy applicable to other members of Senior Management as may be amended from time to time. Any other automobile costs or expenses including, without limitation, maintenance, insurance, repairs, lease or financing costs, and mileage, are the sole responsibility of the Executive.

b) One Time Reimbursement of Benefits: The Executive shall be entitled to a one-time reimbursement of a maximum of $1,000 after submission of receipts for the coverage of benefits during the waiting period.

c) One Time Legal Allowance: The Executive will be provided a one time allowance of up to $1,000 for the legal costs related to the review of this employment agreement.

It is understood that to the extent these provisions generate taxable benefit for income tax purposes, these taxes will be the sole responsibility of the Executive.

3. TERMINATION

3.1 Certain Definitions. For purposes of this Agreement, the following terms have the meanings indicated:

a) "Cause" shall mean: (i) the willful and continued failure by the Executive to substantially perform the Executive's duties for the Company (other than any such failure resulting from the Executive's incapacity due to physical or mental illness, or any such actual or anticipated failure after the Executive announces his intention to resign for Good Reason), (ii) the willful engaging by the Executive in misconduct which is financially injurious to the Company, or
(iii) the Executive's conviction or a pleading of guilty or nolo contendre with respect to the commission of a


felony or a crime involving bad faith or dishonesty; (iv) the Executive's insubordination; (v) any breach by the Executive of any material term of this Agreement or any other written agreement between the Executive and the Company; or (vi) the Executive's material violation of any of the Company's policies. No act, or failure to act, on the Executive's part shall be considered "willful" unless done, or omitted to be done, by the Executive not in good faith and without reasonable belief that the action or omission was in the best interest of the Company.

b) "Code" shall mean the Internal Revenue Code of 1986, as amended.

c) "Disability" shall mean the Executive's inability to perform the Executive's duties by reason of mental or physical disability for at least ninety (90) days in any three-hundred sixty-five (365) day period. In the event of a dispute as to whether the Executive is disabled within the meaning hereof, either party may from time to time request a medical examination of the Executive by a doctor appointed by the Chief of Staff of a hospital selected by mutual agreement of the parties, or as the parties may otherwise agree, and the written medical opinion of such doctor shall be conclusive and binding upon the parties as to whether the Executive has become disabled and the date when such disability arose. The cost of any such medical examination shall be borne by the Company.

d) "Good Reason" shall mean (i) the Executive ceases to be a member of the Senior Management of the Company, or (ii) the Company materially breaches any material provision of this Agreement including, but not limited to the Company requiring the relocation of the Executive outside South Florida. In the event of a resignation for Good Reason, Executive must provide the Company with a written "Notice of Resignation for Good Reason." The "Notice of Resignation for Good Reason" shall include the specific section of this Agreement which was relied upon and the reason that the Company's act or failure to act has given rise to the Executive's resignation for Good Reason.

3.2 Termination Without Cause, Resignation with Good Reason or a Required Relocation outside South Florida.

a) Executive may terminate this Agreement by giving the Company written notice of such termination in accordance with Section 6.2 at least 90 days prior to the termination date, unless a shorter period is agreed upon between the parties.

b) In the event at any time of (i) the termination of the employment of the Executive without Cause (for any reason other than by Death or Disability) or (ii) the resignation of the Executive for an event constituting Good Reason, or (iii) the required relocation of the Executive outside South Florida, the Company shall pay or provide to the Executive only the following:


(i) Any earned and accrued but unpaid installment of base salary through the date of the Executive's resignation or termination at the rate in effect immediately prior to such resignation or termination (or the rate in effect immediately prior to the occurrence of an event that constitutes Good Reason, whichever is greater) and all other unpaid amounts to which the Executive is entitled as of such date under any compensation plan or program of the Company (including payment for any vacation time not taken during the year in which termination occurs and any reimbursements not yet paid but due for business expenses previously incurred), such payments to be made in a lump sum within 15 days following the date of resignation or termination; and

(ii) The amount the Executive would have been entitled to pursuant to Section 2.2(a), had Executive remained employed through the end of the Fiscal Year in which termination occurs, multiplied by a fraction, the numerator of which is the number of days from the beginning of such Fiscal Year to the date of termination, and the denominator of which is 365, such amount to be paid no later than the time annual bonuses are paid to other executives of the Company; and

(iii) In lieu of any further salary payments to the Executive for periods subsequent to his date of resignation or termination, the Executive will receive six (6) months of salary continuation at the same rate of base salary in effect immediately prior to the Executive's resignation or termination (or the base salary in effect immediately prior to the occurrence of an event that constitutes Good Reason, whichever is greater). The Company will make the salary continuation payments, less applicable taxes and other withholding, on the Company's regular payroll dates. In the event the Company terminates the Executive without cause, the Company may at its sole discretion, require the Executive to continue providing services for a three (3) month working notice period while said salary continuation payments are being made and such continuation of services by the Executive shall not serve to extend the six-month salary continuation period; and

(iv) The Company shall maintain in full force and effect for the period described in Section 3.2(b)(iii), following the date of the Executive's resignation or termination, health and dental programs (not life or disability programs) in which the Executive was entitled to participate either immediately prior to the Executive's resignation or termination or immediately prior to the occurrence of an event that constitutes Good Reason, provided that the Executive's continued participation is possible under the general terms and provisions of such plans and programs. If applicable, to the extent Cobra is available, the Company's obligations are satisfied by paying the Executive's monthly premiums for the period described in Section 3.2(b)(iii) under Cobra, and then the Executive may continue the Cobra coverage at the Executive's expense;

(v) As a condition to his entitlement to receive termination payments under subsections (ii) - (iv) of this Section, the Executive shall have executed and delivered to the Company a release substantially in the form attached hereto as Exhibit A.


c) Notwithstanding the foregoing, in the event the aggregate amount of all payments that the Executive would receive pursuant to Section 3.2(b) plus payment to be made to the Executive outside this Agreement would result in an excess "parachute payment" (as defined in Section 280G(b)(2) of the Code) but for this Section 3.2(b), as determined in good faith by the Company, the aggregate amount of the payments required to be paid to the Executive pursuant to this Section 3.2(b) shall be reduced to the largest amount that would result in no portion of any payment to the Executive being subject to the excise tax imposed by Section 4999 of the Code.

For greater clarity, except as set forth above, no other payment whatsoever shall be due by the Company to the Executive.

3.3 Termination for Cause, Disability, Death or Resignation without Good Reason. In the event of the Executive's termination of employment for Cause, Death or Disability or his resignation without Good Reason, only the amounts set forth in clause (i) of Section 3.2(b) shall be payable to the Executive, provided that in the event of Death and Disability, the amount set forth in clause (ii) of Section 3.2(b) shall be payable as well.

3.4 Withholding. The Company shall have the right to deduct from any amounts payable under this Agreement an amount necessary to satisfy its obligation, under applicable laws, to withhold income or other taxes of the Executive attributable to payments made hereunder.

4. NON-COMPETITION/CONFIDENTIALITY

4.1 The Executive agrees that during the Executive's employment with the Company, and for a six-month period thereafter, the Executive will not, directly or indirectly, do or suffer any of the following:

a) Own, manage, control or participate in the ownership, management or control of, or be employed or engaged by or otherwise affiliated or associated (collectively, "Employed") as a consultant, independent contractor or otherwise with, any other corporation, partnership, proprietorship, firm, association, or other business entity, or otherwise engage in any business, which is engaged in any manner in, or otherwise competes with, the business of the Company or any of its affiliates (as conducted on the date the Executive ceases to be employed by the Company in any capacity, including as a consultant) (a "Prohibited Business") in the United States of America or any of the foreign countries in which the Company or any of its affiliates is doing business (a "Competing Business") for so long as this Section 4.1(a) shall remain in effect, nor solicit any person or business that was at the time of the Executive's termination of employment, or within one year prior thereto, a customer or supplier of the Company or any of its affiliates; provided, however, that, notwithstanding the foregoing, the Executive shall not be deemed to be Employed by a Competing Business if the Board or a committee of the Board determines that the Executive has established by clear and


convincing evidence all of the following: (A) such entity (including its affiliates in aggregate) does not derive Material Revenues (as defined below) from the aggregate of all Prohibited Businesses, (B) such entity (including its affiliates in aggregate) is not a Competitor (as defined below) of the Company and its affiliates and (C) Executive has no direct responsibility for or otherwise with respect to any Prohibited Business; for purposes of this clause
(a), "Material Revenues" shall mean that 5% or more of the revenues of the entity (including its affiliates in aggregate) are derived from the aggregate of all Prohibited Businesses; an entity shall be deemed a "Competitor" of the Company and its affiliates if the combined gross receipts of the entity (including its affiliates in aggregate) from any Prohibited Business is more than 25% of the gross receipts of the Company and its affiliates in such Prohibited Business; and an "affiliate" of an entity is any entity controlled by, controlling or under common control with the entity;

b) Employ, assist in employing, or otherwise engage in business with any present executive, officer, employee or agent of the Company or its affiliates;

c) Induce any person who is an executive, officer, employee or agent of the Company, or any member of the Company or its affiliates, to terminate their relationship with the Company or any of its affiliates; and

d) Disclose, divulge, discuss, copy or otherwise use or suffer to be used in any manner, in competition with, or contrary to the interests of, the Company, or any member of the Company or its affiliates, the customer lists, manufacturing and marketing methods, product research or engineering data, vendors, contractors, financial information, business plans and methods or other confidential business information or trade secrets of the Company, or any member of the Company or its affiliates, it being acknowledged by the Executive that all such information regarding the business of the Company or its affiliates compiled or obtained by, or furnished to, the Executive while the Executive shall have been employed by or associated with the Company is confidential information and the Company's exclusive property (it being understood, however, that the information publicly disclosed by the Company shall not be subject to this Section 4.1(d), provided that such information may not be used in connection with any of the activities prohibited under clauses (a), (b) and (c) of this Section 4.1 for so long as such clauses remain in effect).

4.2 Upon the termination of the Executive's employment with the Company, or at any time upon the request of the Company, the Executive (or the Executive's heirs or personal representatives) shall deliver to the Company (a) all documents and materials (including, without limitation, computer files) containing confidential information relating to the business and affairs of the Company and its direct and indirect subsidiaries, and (b) all documents, materials and other property (including, without limitation, computer files) belonging to the Company or its direct or indirect subsidiaries, which in either case are in the possession or under the control of the Executive (or Executive's heirs or personal representatives).

4.3 The Executive expressly agrees and understands that the remedy at law for any breach by the Executive of any of the provisions of this Section 4 will be inadequate


and that damages flowing from such breach are not readily susceptible to being measured in monetary terms. Accordingly, it is acknowledged that upon adequate proof of the Executive's violation of any legally enforceable provision of this
Section 4, the Company shall be entitled to immediate injunctive relief and may obtain a temporary order restraining any threatened or further breach. Nothing in this Section 4 shall be deemed to limit the Company's remedies at law or in equity for any breach by the Executive of any of the provisions of this Section 4, which may be pursued or availed of by the Company.

4.4 In the event the Executive shall violate any legally enforceable provision of this Section 4 as to which there is a specific time period during which he/she is prohibited form taking certain actions or from engaging in certain activities, as set forth in such provision, then, such violation shall toll the running of such time period from the date of such violation until such violation shall cease; provided, however, the Company shall seek appropriate remedies in a reasonably prompt manner after discovery of a violation by the Executive.

4.5 The Executive has carefully considered the nature and extent of the restrictions upon him/her and the rights and remedies conferred upon the Company under this Section 4, and hereby acknowledges and agrees that the same are reasonable in time and territory, are designed to eliminate competition which otherwise would be unfair to the Company, are designed to not stifle the inherent skill and experience of the Executive, would not operate as a bar to the Executive's sole means of support, are fully required to protect the legitimate interests of the Company and do not confer a benefit upon the Company disproportionate to the detriment to the Executive.

4.6 If any court or arbitrators determine that any of the covenants contained in this Section 4 (the "Restrictive Covenants"), or any part thereof, is unenforceable because of the duration or geographical scope of such provision, the duration or scope of such provision, as the case may be, shall be reduced so that such provision becomes enforceable and, in its reduced form, such provision shall then be enforceable and shall be enforced.

4.7 The Company and the Executive intend to and hereby confer jurisdiction to enforce the Restrictive Covenants upon the courts of South Florida. If the courts of any one or more or such jurisdictions hold the Restrictive Covenants wholly unenforceable by reason of breach of scope or otherwise, it is the intention of the Company and the Executive that such determination not bar or in any way affect the Company's right to the relief provided above in the courts of any other jurisdiction within the geographical scope of such Restrictive Covenants as to breaches of such Restrictive Covenants in such other respective jurisdiction, such Restrictive Covenants as they relate to each jurisdiction being, of this purpose, severable, diverse and independent covenants, subject, where appropriate, to the doctrine of res judicata.

The term "affiliates" in this Section 4 when used in referencing affiliates of the Company includes, but is not limited to, Henry Birks & Sons, Inc.


5. ASSIGNMENT. The rights and obligations of the parties under this Agreement shall not be assignable by either the Company or the Executive, provided that this Agreement is assignable by the Company to any affiliate of the Company, to any successor in interest to the business of any of the Company, or to a purchaser of all or substantially all of the assets of any of the Company including without limitation by way of merger or stock purchase.

6. MISCELLANEOUS.

6.1 Governing Law. This Agreement shall be construed in accordance with and governed for all purposes by the laws of the State of Florida.

6.2 Notices. Any notice, request, or instruction to be given hereunder shall be in writing and shall be deemed given when personally delivered or three days after being sent by United States certified mail, postage prepaid, with return receipt requested to, the parties at their respective addresses set forth below:

a) To the Company:

Mayor's Jewelers, Inc.
14051 Northwest, 14th Street
Sunrise, Florida 33323

Attention: Senior Vice President & CAO

b) To the Executive:

6.3 Severability. If any paragraph, subparagraph or provision hereof is found for any reason whatsoever to be invalid or inoperative, that paragraph, subparagraph or provision shall be deemed severable and shall not affect the force and validity of any other provision of this Agreement. If any covenant herein is determined by a court to be overly broad thereby making the covenant unenforceable, the parties agree and it is their desire that such court shall substitute a reasonable judicially enforceable limitation in place of the offensive part of the covenant and that as so modified the covenant shall be as fully enforceable as if set forth herein by the parties themselves in the modified form. The covenants of the Executive in this Agreement shall each be construed as an agreement independent of any other provision in this Agreement, and the existence of any claim or cause of action of the Executive against the Company, whether predicated on this Agreement or otherwise, shall not constitute a defense to the enforcement by the Company of the covenants in this Agreement.

6.4 Entire Agreement, Amendment and Waiver. This Agreement constitutes the entire agreement and supersedes all prior agreements of the parties hereto relating to the subject matter hereof, and there are no oral terms or representations made by either


party other than those herein. This Agreement may not be amended, supplemented or waived except by a writing signed by the party against which such amendment or waiver is to be enforced. The waiver by any party of a breach of any provision of this Agreement shall not operate to, or be construed as a waiver of, any other breach of that provision nor as a waiver of any breach of another provision.

6.5 Arbitration of disputes. Any controversy or claim arising out of or relating to this Agreement, or breach thereof (other than those arising under
Section 4, to the extent necessary for the Company to avail itself of the rights and remedies provided under Section 4), or any controversy or claim arising out of the Executive's employment with the Company, shall be submitted to arbitration in Broward County, Florida in accordance with the Rules of the American Arbitration Association, and judgment upon the award may be entered in any court having jurisdiction thereof, provided, however, that the parties agree that (i) the panel of arbitrators shall be prohibited from disregarding, adding to or modifying the terms of this Agreement; (ii) the panel of arbitrators shall be required to follow established principles of substantive law and the law governing burdens of proof; (iii) only legally protected rights may be enforced in arbitration; (iv) the chairperson of the arbitration panel shall be an attorney licensed to practice law in Florida who has experience in similar matters; and (v) any demand for arbitration made by either party must be filed and served, if at all, within 365 days of the occurrence of the act or omission complained of, except where the applicable statute of limitations exceeds this time period in which case the period provided under the statute of limitations will apply. The award rendered in any arbitration proceeding held under this
Section shall be final and binding, and judgment upon the award may be entered in any court having jurisdiction thereof, provided that the judgment conforms to established principles of law and is supported by substantial record evidence.

6.6 Enforcement.

a) This Agreement shall inure to the benefit of and be enforceable by the Executive's personal and legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. If the Executive should die while any amounts are still payable to the Executive hereunder, all such amounts shall be paid in accordance with the terms of this Agreement to the Executive's estate or beneficiary

b) If either party is required to institute litigation or arbitration to enforce their rights under this Agreement, then the prevailing party, as determined by either a court of competent juridiction or arbitration, shall be entitled to recover reasonable attorney's fees and costs.

6.7 Survival of Rights and Obligations. The provisions of sections 3.2, 3.3 and 4 (but subject to the time limitations in Section 4.1) shall survive the termination or expiration of this Agreement. Section 4.1(a) shall not survive the termination or expiration of this Agreement if the Company terminates the Executive without Cause, or if the Executive resigns with Good Reasons.

However, nothing in this subsection prohibits the Company from seeking relief under Section 4 of this Agreement, including circumstances where the Executive purports to


resign with good reason.

6.8 Counterparts. This Agreement may be executed in two counterparts, each of which is an original but which shall together constitute one and the same instrument.

6.9 Written Resignation. In the event this Agreement is terminated for any reason (except by death), the Executive agrees that if at the time Executive is a director or officer of the Company or any of its direct or indirect subsidiaries, Executive will immediately deliver a written resignation as such director or officer, such resignation to become effective immediately.

6.10 Executive's Representations. The Executive represents and warrants to the Company that (i) the Executive is able to perform fully the Executive's duties and responsibilities contemplated by this Agreement and (ii) there are no restrictions, covenants, agreements or limitations of any kind on his right or ability to enter into and fully perform the terms of this Agreement.

6.11 For the avoidance of doubt, any references to monies or dollars set forth in this Agreement shall be in United States Dollars.


EXECUTION

Upon execution below by both parties, this Agreement will enter into full force and effect as of August 1, 2005.

MAYOR'S JEWELERS, INC.

By: /s/ Thomas A. Andruskevich
    --------------------------------
    Chairman, President and Chief
    Executive Officer

EXECUTIVE

By: /s/ Michael Rabinovitch
    --------------------------------


Exhibit 21.1

LIST OF SUBSIDIARIES OF HENRY BIRKS & SONS INC.

Name                                               Jurisdiction of Incorporation
----                                               -----------------------------
Henry Birks & Sons U.S., Inc.                      Delaware
Henry Birks & Sons Holdings Inc.                   Canada
Birks Merger Corporation                           Delaware
Mayor's Jewelers, Inc.                             Delaware
   Mayor's Jewelers of Florida, Inc.               Florida
   JBM Retail Company, Inc.                        Delaware
   JBM Venture Company, Inc.                       Delaware
   Mayor's Jewelers Intellectual Property
      Holding Company                              Delaware
   Jan Bell Marketing/Puerto Rico, Inc.            Puerto Rico
   Exclusive Diamonds International Ltd.           Israel
   Regal Diamonds International (T.A.) Ltd.        Israel


EXHIBIT 23.1

KPMG LLP
Chartered Accountants
2000 McGill College Avenue Telephone (514) 840-2100 Suite 1900 Telefax (514) 840-2187 Montreal (Quebec) H3A 3H8 www.kpmg.ca

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors
Henry Birks & Sons Inc.

We consent to the use of our report dated July 4, 2005, with respect to the consolidated balance sheets of Henry Birks & Sons Inc. and subsidiaries ("Birks") as of March 26, 2005 and March 27, 2004 and the related consolidated statements of operations, stockholders' equity and comprehensive income and cash flows for each of the years in the three-year period ended March 26, 2005, included herein and to the reference to our firm under the heading "Experts" in Birks' registration statement on Form F-4 and the proxy statement/prospectus included therein.

/s/ KPMG LLP


Montreal, Canada
July 27, 2005


EXHIBIT 23.2

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Mayor's Jewelers, Inc.

We consent to the inclusion in the registration statement on Form F-4 of Henry Birks & Sons, Inc. of our report dated June 24, 2005, with respect to the consolidated balance sheets of Mayor's Jewelers, Inc. and subsidiaries as of March 26, 2005 and March 27, 2004, and the related consolidated statements of operations, stockholders' equity and cash flows for the years ended March 26, 2005 and March 27, 2004, and the related financial statement schedule, included herein and to the reference to our firm under the headings "Experts" and "Selected Historical Financial Data of Mayor's" in the registration statement.

/s/ KPMG LLP

Miami, Florida
July 27, 2005


EXHIBIT 23.3

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the inclusion in this Registration Statement of Henry Birks & Sons Inc. on Form F-4 of our report dated June 6, 2003 (June 22, 2005 as to the effects of Note B), relating to the financial statements and financial statement schedule of Mayor's Jewelers, Inc. for the year ended March 29, 2003. We also consent to the reference to us under the heading "Experts" in the Prospectus, which is part of this Registration Statement.

/s/ Deloitte & Touche LLP

Miami, FL
July 27, 2005


Exhibit 23.6

CONSENT OF HOULIHAN LOKEY HOWARD & ZUKIN FINANCIAL
ADVISORS, INC.

July 26, 2005

Henry Birks & Sons Inc.
c/o CT Corporation System
111 Eighth Avenue, 13th Floor
New York, NY 10011

RE: REGISTRATION STATEMENT ON FORM F-4 OF HENRY BIRKS & SONS INC.

Dear Sirs:

Reference is made to our opinion letter ("opinion"), dated April 18, 2005.

Our opinion was provided for the information and assistance of the Special Committee and Board of Directors of Mayor's Jewelers, Inc. in connection with their consideration of the transaction described therein and is not to be used, circulated, quoted or otherwise referred to for any purpose, nor is it to be filed with, included in or referred to, in whole or in part, in any registration statement, proxy statement or any other document, except in accordance with our prior written consent. We understand that Henry Birks & Sons Inc. desires to include our opinion in the above-referenced Registration Statement.

In that regard, we hereby consent to the reference to our opinion in the above-referenced Registration Statement on Form F-4 under the captions "Questions and Answers About the Merger," "Risk Factors -- Risks Related to the Merger," "Summary -- Opinion of the Financial Advisor to the Special Committee," "The Merger -- Background of the Merger," "The Merger -- Mayor's Reasons for the Merger and Negative Factors Considered," and "The Merger -- Opinion of the Financial Advisor to the Special Committee," and to the inclusion of our opinion in the Proxy Statement/Prospectus included in the Registration Statement, appearing as Appendix B to such Proxy Statement/Prospectus. Notwithstanding the foregoing, it is understood that our consent is being delivered solely in connection with the filing of the above-mentioned Registration Statement and that our opinion is not to be used, circulated, quoted or otherwise referred to for any other purpose, nor is it to be filed with, included in or referred to in whole or in part in any other registration statement (including any subsequent amendments to the above-mentioned Registration Statement), proxy statement or any other document, except in accordance with our prior written consent.

We further advise you that Houlihan Lokey Howard & Zukin Financial Advisors, Inc. is an investment banking and financial advisory firm and is not a law firm. Accordingly, in making the statement in the preceding paragraph, please be advised that we are not in a position to have a viewpoint as to any tax or other legal conclusions or information that may have been derived from our opinion, including those set forth in the Proxy Statement/Prospectus.

1

In giving this consent, we do not hereby admit that we are experts with respect to any part of such Registration Statement within the meaning of the term "expert" as used in, or that we come within the category of persons whose consent is required under, the Securities Act of 1933, as amended, or the rules and regulations of the Securities and Exchange Commission promulgated thereunder.

Very truly yours,

/s/ Houlihan Lokey Howard & Zukin Financial Advisors, Inc.

HOULIHAN LOKEY HOWARD & ZUKIN FINANCIAL ADVISORS, INC.

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EXHIBIT 99.1

MAYOR'S JEWELERS, INC.

SPECIAL AND ANNUAL MEETING OF STOCKHOLDERS, [___________], 2005
SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Thomas A. Andruskevich and Marc Weinstein, or either of them, each with power of substitution and revocation, as the proxy or proxies of the undersigned to represent the undersigned and vote all shares of the Common Stock of Mayor's Jewelers, Inc. (the "Company"), that the undersigned would be entitled to vote if personally present at the Special and Annual Meeting of Stockholders of the Company, to be held at the Renaissance Hotel, 1230 South Pine Island, Plantation, Florida 33324, on [_________],
[________], 2005, at 10:00 a.m., Eastern Standard Time, and at any adjournments thereof, upon the matters set forth on the reverse side and more fully described in the Notice and Proxy Statement for said Special and Annual Meeting AND IN
THEIR DISCRETION UPON ALL OTHER MATTERS THAT MAY PROPERLY COME BEFORE SAID SPECIAL AND ANNUAL MEETING.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR USE AT THE

2005 SPECIAL AND ANNUAL MEETING OF THE COMPANY'S STOCKHOLDERS.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE NOMINEE FOR DIRECTOR, FOR RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS THE COMPANY'S INDEPENDENT AUDITORS FOR THE FISCAL YEAR ENDING MARCH 25, 2006 AND FOR APPROVAL AND ADOPTION OF THE AGREEMENT AND PLAN OF MERGER AND REORGANIZATION, DATED AS OF APRIL 18, 2005, AS AMENDED, AMONG HENRY BIRKS & SONS INC., THE COMPANY AND BIRKS MERGER CORPORATION, A WHOLLY-OWNED SUBSIDIARY OF HENRY BIRKS & SONS INC.

CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE.

Keep this portion for your records.


Detach and return this portion only.


THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

TO VOTE, MARK BLOCKS IN BLUE OR BLACK INK AS FOLLOWS: [X]

THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF ALL ITEMS.

(l) ELECTION OF DIRECTOR: (Nominee is [_______________])*

o FOR o WITHHOLD AUTHORITY

* To vote your shares for the director nominee, mark the "For" box. To withhold voting for the nominee, mark the "Withhold Authority" box.

(2) RATIFY THE APPOINTMENT OF KPMG LLP AS THE COMPANY'S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING MARCH 25, 2006.

o FOR o AGAINST o ABSTAIN

(3) APPROVE AND ADOPT THE AGREEMENT AND PLAN OF MERGER AND REORGANIZATION, DATED AS OF APRIL 18, 2005, AS AMENDED, AMONG HENRY BIRKS & SONS INC., THE COMPANY AND BIRKS MERGER CORPORATION, A WHOLLY-OWNED SUBSIDIARY OF HENRY BIRKS & SONS INC.

o FOR                o AGAINST              o ABSTAIN



                         Dated:                 , 2005


                         _______________________________________________

Signature


Signature if held jointly

(Please sign exactly as name appears hereon. If the stock is registered in the names of two or more persons, each should sign. Executors, administrators, trustees, guardians, attorneys and corporate officers should include their titles.)

PLEASE SIGN, DATE AND PROMPTLY RETURN THIS PROXY IN THE ENCLOSED ENVELOPE.