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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 10-K
     
(Mark One)
   
þ
  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended January 1, 2005
 
or
 
o
  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
 
    For the transition period from          to
Commission file number 0-27975
 
eLoyalty Corporation
(Exact Name of Registrant as Specified in Its Charter)
     
Delaware   36-4304577
(State or other Jurisdiction of
Incorporation or Organization)
  (I.R.S. Employer
Identification No.)
150 Field Drive, Suite 250
Lake Forest, Illinois 60045
(Address of Registrant’s Principal Executive Offices) (Zip Code)
Registrant’s telephone number, including area code: (847) 582-7000
Securities registered pursuant to Section 12(b) of the Act: None
Securities registered pursuant to Section 12(g) of the Act:
Common Stock, par value $0.01 per share
Preferred Stock Purchase Rights
      Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or Section 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes  þ           No  o
      Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K      o
      Indicate by check mark whether the registrant is an accelerated filer (as defined in Exchange Act Rule 12b-2).     Yes  o           No  þ
      The aggregate market value of Common Stock held by non-affiliates of the registrant, based upon the closing price per share of registrant’s Common Stock on June 26, 2004, as reported by the NASDAQ National Market System, is approximately $39,718,759.
      The number of shares of the registrant’s Common Stock, $0.01 par value per share, outstanding as of March 17, 2005 was 7,407,387.
DOCUMENTS INCORPORATED BY REFERENCE
      Portions of eLoyalty’s Proxy Statement for its 2005 Annual Meeting of Stockholders, to be filed within 120 days after the end of eLoyalty’s fiscal year, are incorporated herein by reference into Part III where indicated.



TABLE OF CONTENTS
PART I
             
Item       Page
         
    Business     2  
    Properties     6  
    Legal Proceedings     7  
    Submission of Matters to a Vote of Security Holders     7  
    Executive Officers of the Company     7  
 
PART II
    Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities     9  
    Selected Financial Data     10  
    Management’s Discussion and Analysis of Financial Condition and Results of Operations     12  
    Quantitative and Qualitative Disclosures about Market Risk     26  
    Financial Statements and Supplementary Data     27  
    Changes in and Disagreements with Accountants on Accounting and Financial Disclosure     51  
    Controls and Procedures     51  
    Other Information     51  
 
PART III
    Directors and Executive Officers of the Registrant     51  
    Executive Compensation     51  
    Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters     52  
    Certain Relationships and Related Transactions     52  
    Principal Accounting Fees and Services     52  
 
PART IV
  Exhibits and Financial Statement Schedules     53  
 
           
Signatures     54  
 
           
Exhibit Index     I-1  
  Amendment No. 8 to Loan Agreement, dated as of 12/21/2004
  Form of Restricted Stock Award Agreement
  Form of Installment Stock Award Agreement
  Employment Agreement, dated as of 12/17/2004
  Indemnification Agreemet, effective as of 12/17/2004
  Employment Agreement, dated 01/21/2002
  Severance Agreement and General Release, effective 11/29/2004
  Severance Agreement and General Release, effective 01/12/2005
  Subsidiaries of eLoyalty Corporation
  Consent of PricewaterhouseCoopers LLP
  Power of Attorney from Tench Coxe, Director
  Power of Attorney from Jay C. Hoag, Director
  Power of Attorney from John T. Kohler, Director
  Power of Attorney from Michael J. Murray, Director
  Power of Attorney from John C. Staley, Director
  Certification of Kelly D. Conway under Section 302
  Certification of Stephen c. Pollema under Section 302
  906 Certification of Kelly D. Conway and Stephen C. Pollema

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PART I
Item 1. Business.
      This Annual Report on Form 10-K (this “Form 10-K”) contains forward-looking statements that are based on current management expectations, forecasts and assumptions. These include, without limitation, statements containing the words “believes,” “anticipates,” “estimates,” “expects,” “plans,” “intends,” “projects,” “future” and similar expressions, references to plans, strategies, objectives and anticipated future performance and other statements that are not strictly historical in nature. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the forward-looking statements. Such risks, uncertainties and other factors that might cause such a difference include, without limitation, those noted under Factors That May Affect Future Results or Market Price of Stock included in Item 7, Part II of this Form 10-K. Readers should also carefully review the risk factors described in other documents that eLoyalty Corporation files from time to time with the United States Securities and Exchange Commission (“SEC”).
      Readers are cautioned not to place undue reliance on forward-looking statements. They reflect opinions, assumptions and estimates only as of the date they are made, and eLoyalty Corporation undertakes no obligation to publicly update or revise any forward-looking statements in this report, whether as a result of new information, future events or circumstances or otherwise.
Introduction
      eLoyalty Corporation (together with its subsidiaries and predecessors “eLoyalty,” “we” or the “Company”), an enterprise Customer Relationship Management (“CRM”) services and solutions company, was incorporated in Delaware in May, 1999 as a wholly-owned subsidiary of Technology Solutions Company (“TSC”). The Company’s business was initiated in May, 1994 as a call center business unit within TSC. This business unit was subsequently renamed the Enterprise Customer Management (“ECM”) business unit, and later the eLoyalty division. Since its inception and under its various names, this business unit has developed management consulting, technology systems integration, and managed services capabilities in an effort to lead the development of, and stay at the forefront of, the CRM market, with a specific focus on incorporating new technologies into CRM solutions.
      In February of 2000, TSC transferred the businesses of its eLoyalty division to the Company and declared a dividend, payable to the stockholders of record of TSC, based upon a ratio of one share of the Company’s common stock, par value of $0.01 per share, for every one share of TSC common stock held. Effective February 15, 2000, all of the outstanding shares of common stock were distributed to TSC’s stockholders. eLoyalty became a separate publicly traded company as of the same date.
      On December 19, 2001, eLoyalty sold for gross proceeds of $23.3 million approximately 4.6 million shares of a new class of 7% Series B Convertible Preferred Stock (“Series B stock”), par value $0.01 per share, in a private placement to funds managed by Technology Crossover Ventures (“TCV”) and Sutter Hill Ventures (“Sutter Hill”) and, in a concurrent rights offering, to eLoyalty stockholders. Immediately prior to the closing of these transactions, (1) eLoyalty amended its certificate of incorporation to increase the number of its authorized shares of common stock from 100 million to 500 million and its authorized shares of preferred stock from 10 million to 40 million, and (2) affected a one-for-ten reverse stock split of its outstanding common stock. See Note Eleven to the Consolidated Financial Statements of eLoyalty included in Item 8, Part II of this Form 10-K for more information about the Series B stock.
      In connection with the closing of the private placement, eLoyalty, TCV and Sutter Hill entered into an Amended and Restated Investor Rights Agreement. Under that agreement, in 2002 eLoyalty registered on Form S-3 the shares of common stock issuable upon the conversion of the Series B stock issued in the private placement, plus certain previously owned TCV shares. eLoyalty is required to maintain the effectiveness of the Registration Statement until all of the common stock underlying the Series B stock issued in the private placement can be sold in any and all three month periods under Rule 144 under the Securities Act of 1933

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(without giving effect to Rule 144(k)). The agreement also provides TCV and Sutter Hill with certain piggyback registration rights.
      On July 16, 2004, eLoyalty acquired substantially all of the net assets and business of Interelate, Inc. for approximately $5.4 million of cash consideration (before transaction costs). The acquired business, employees, customers and net assets have been integrated into eLoyalty and it operates as eLoyalty’s Marketing Managed Services group.
      Our executive office is located at 150 Field Drive, Suite 250, Lake Forest, Illinois 60045 (telephone number 847-582-7000).
Overview
      eLoyalty is a leading management consulting, systems integration, and managed services company focused on optimizing customer interactions. With professionals in offices throughout North America and Europe, eLoyalty’s broad range of enterprise CRM services and solutions include creating customer strategies; defining technical architectures; selecting, implementing and integrating best-of-breed CRM and analytics software applications; providing ongoing support for multi-vendor systems; and hosting application environments. The combination of eLoyalty’s methodologies and technical expertise enables eLoyalty to deliver the tangible economic benefits of customer loyalty for its clients.
      eLoyalty provides a broad array of services to help clients increase efficiency and improve effectiveness in the customer-facing functions of marketing, sales and customer service. In many cases eLoyalty helps clients build capabilities in these functional areas through management consulting and technology integration projects. Within the marketing and customer service functions, eLoyalty also offers clients maintenance and support services and hosted solutions to mitigate capital investment and to reduce time-to-market.
      Over the past two years, eLoyalty has developed four service lines in which the Company has invested to create leading-edge capabilities and differentiated solutions for its clients:
Converged Internet Protocol Contact Center (“CIPCC”) Solutions
        eLoyalty’s CIPCC service line focuses on helping clients realize the benefits of transitioning their contact centers to a single network infrastructure from the traditional two-network (voice network and separate data network) model. These benefits include cost savings, remote agent flexibility and application enhancements. Over the past two years, eLoyalty has developed a set of tools and methodologies to help clients financially model, plan migration paths and configure and integrate converged Internet Protocol (“IP”) network solutions within their contact center environments.
Behavioral Analytics
        eLoyalty pioneered this service line, which applies human behavioral modeling to analyze and improve customer interactions. Using Behavioral Analytics, eLoyalty can help clients:
  •  Automatically measure customer satisfaction and agent performance on every call
 
  •  Identify and understand customer personality
 
  •  Improve rapport between agent and customer
 
  •  Reduce call handle times while improving customer satisfaction
 
  •  Improve cross-sell and up-sell success rates
        eLoyalty has designed a scalable platform to enable the Company to rapidly implement Behavioral Analytics solutions for its clients that engage it to do so.

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Contact Center Optimization Solutions (“CCOS”)
        The CCOS service line helps clients optimize their contact centers across people, processes and technology. This service line assists clients in developing holistic approaches to improving efficiency and effectiveness within their contact centers. This can include, among others, improvements in managing and training the workforce, developing appropriate workflow and desk top integration and deploying leading edge infrastructure and routing processes. In recent years, the CCOS service line has developed expertise in helping clients deploy speech-enabled self-service solutions to improve contact center efficiency.
Marketing Solutions
        Marketing Solutions helps clients improve acquisition, cross-sell, and retention of customers by improving customer data management, interaction management and campaign automation. In 2004, eLoyalty built on these capabilities by acquiring the assets of Interelate, Inc., adding to the Company’s ability to deploy premises-based solutions. eLoyalty now offers clients the option of faster time-to-market and lower investment costs through hosted data and campaign management solutions. eLoyalty expects significant growth in the overall market for customer data management and analytics as clients refine and target campaign management in the wake of increasing privacy regulation.
      Leveraging these service lines as our new business drivers, revenue is generated primarily from Consulting services that involve designing, integrating or building systems for clients. These Consulting services are billed on a time and materials basis or on a fixed-fee basis. These services generally include a combination of the following:
  •  Evaluating our clients’ efficiency and effectiveness in handling customer interactions. We design and construct systems to capture and analyze the performance measures of each customer interaction, including the number of legacy systems used to handle the situation, interaction time, reason for interaction and actions taken to resolve any customer issues.
 
  •  Implementing systems that assist our clients in identifying their most valuable customers through detailed segmentation of their customer base. This allows our clients to target high-value customers to receive special offers or service levels.
 
  •  Performing detailed financial analysis to calculate the expected return on investment for the implementation of various CRM solutions. This process helps our clients establish goals, alternatives and priorities and assigns client accountability throughout resulting projects.
 
  •  Selecting the appropriate CRM solution for our clients. The implementation of a CRM solution can lead to significant organizational, structural, operational and staffing changes. We assist our clients in determining the steps they need to take in this regard.
 
  •  Implementing the technical aspects of CRM solutions, including the integration of a variety of infrastructure and application hardware and software from third-party vendors.
      In addition, in fiscal years 2004, 2003 and 2002, Managed services, in the aggregate, accounted for 21%, 13% and 8%, respectively, of our annual revenue. We provide a comprehensive range of Contact Center Managed Services from routine maintenance and technology upgrades to the resolution of highly complex issues that involve multiple technology components and vendors. Our support and monitoring services reduce the cost and impact of contact center downtime and anticipate problems before they occur. Through the acquisition of the assets of Interelate, Inc. in 2004, we added the ability to provide Marketing Managed Services to our clients. Using proprietary tools for complex data management and our off-premise hosting model we offer customer data analytics, campaign management and mass e-mail fulfillment solutions.
      We also generate revenue from reselling third-party software and hardware and occasionally from sales of our internally developed Loyalty Suite tm software. In total, these product-related sales accounted for approximately 4% of our revenue in fiscal years 2004 and 2003, respectively, and 3% in fiscal year 2002.

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      Our Consulting services, Managed services and sale of software are highly interdependent. It is not uncommon for a Consulting services engagement surrounding the design and implementation of service or marketing solutions to lead to the sale of a long-term maintenance and support or hosting relationship. In addition, in substantially all cases, the sale of software is paired with a maintenance and support contract. These services and products are packaged and marketed within the four service lines described previously and are sold through a common business development team. Our Consulting services and Managed services delivery teams often work together and leverage common tools and methodologies to deliver this spectrum of solutions to our clients.
      We operate in two reportable business segments — North America (consisting of the US and Canada) and International. In 2001, we globalized and centralized our delivery, business development and infrastructure organizations and processes. Accordingly, there are no material distinctions between the character and nature of the two segments, other than financial results as discussed herein.
      Our international operations create special risks, including those relating to the economic conditions in each country, potential currency exchange and credit volatility, restrictions on the movement of cash and certain technologies across national borders, tax issues resulting from multiple tax laws, compliance with a variety of other foreign national and local laws and regulations, political instability and management of a geographically dispersed organization. If not adequately addressed, these risks may adversely affect our business.
      For information regarding our segment reporting, including domestic and foreign revenue, operating income and total assets, see Note Fourteen to the Consolidated Financial Statements of eLoyalty, appearing under Item 8, Part II of this Form 10-K.
Intellectual Property Rights
      A majority of our clients require that we grant to them some or all proprietary and intellectual property rights with respect to the original work product resulting from our services, including the intellectual property rights to any custom software developed for them. While, absent agreement to the contrary, each grant of proprietary and intellectual property rights limits our ability to reuse work product components with other clients, it is our practice to retain the rights in the underlying core intellectual property on which it is based, including methodologies, workplans and software. We regard these software and methodologies as proprietary and intend to protect our rights, where appropriate, with registered copyrights, patents, and trademarks, applicable trade secret laws and contractual restrictions on disclosure and transferring title. Further, it is our policy to obtain from our clients a license to permit us to market custom software and other original materials to other clients. These arrangements may be nonexclusive or exclusive, and licensors to us may retain the right to sell products and services that compete with those of eLoyalty. In addition, to protect our proprietary information, we rely upon a combination of trade secret and common law, employee nondisclosure policies and third-party confidentiality agreements.
Seasonality
      We typically experience seasonal revenue and earnings fluctuations globally in the fourth quarter, as the total number of effective billing days is reduced due to holidays and vacations. Additionally, our European operations historically have experienced decreased revenue and earnings in the third quarter because of extended summer vacation periods.
Clients
      During fiscal year 2004, our five and twenty largest clients accounted for 52% and 80%, respectively, of our revenue. Three clients each accounted for 10% or more of our total revenue during the fiscal year. Crowe, Chizek and Company LLP, United HealthCare Services, Inc. and Allstate Insurance Company provided 14%, 13% and 10% of our 2004 revenue, respectively. For fiscal year 2004, fourteen clients each accounted for over $1 million of revenue. While our focus, consistent with the nature of our services, is on developing long-term relationships with our clients, the nature of our business is such that our activities with specific clients will

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fluctuate periodically as individual projects are initiated and progress through their lifecycle. As a result, the percentage of revenue contributed by any particular client can be expected to vary, perhaps significantly, among periods (see Note Two to the Consolidated Financial Statements of eLoyalty included in Item 8, Part II of this Form 10-K).
Competition
      We operate in a highly competitive and rapidly changing market and compete with a variety of organizations that offer services similar to ours. The market includes a variety of participants that compete with us at various levels of our business, including strategic consulting firms, systems integrators, web-consulting firms, software vendors, online agencies and firms that provide both consulting and systems integration services, including certain of our vendors. In our opinion, few competitors offer the full range of CRM services that we can provide. We believe that our principal competitors are the “Big 5” consultancies: Accenture, Cap Gemini Ernst & Young, Deloitte Consulting, Bearing Point Consulting and IBM IGS.
      Many of our competitors have longer operating histories, more clients, longer relationships with their clients, greater brand or name recognition and significantly greater financial, technical, marketing and public relations resources than we do. As a result, our competitors may be in a better position to respond quickly to new or emerging technologies and changes in client requirements. They may also develop and promote their products and services more effectively than we do. New market entrants also pose a threat to our business. Existing or future competitors may develop or offer solutions that are comparable or superior to ours at a lower price.
Employees
      As of January 1, 2005, we employed 335 people. Of the 335 employees, 315 were located in North America, with the balance in Europe. As our business consists primarily of the provision of professional services, it is inherently people intensive. We believe we have a satisfactory relationship with our employees. Our average annualized voluntary turnover of field employees was 20% in 2004. Our employees are not represented by a union. Our Vice Presidents and many European employees have employment agreements generally requiring a three month notice period of termination by us. In addition, the laws and regulations of the foreign countries in which we operate may increase the cost of involuntarily terminating employees in those countries, should we have the need to do so. We maintain various programs and strategies to retain and recruit employees.
Available Information and Other
      Our principal internet address is www.eloyalty.com . We make available free of charge on our website our Annual, Quarterly and Current Reports on Forms 10-K, 10-Q and 8-K, and any amendments thereto, as well as the Forms 3, 4 and 5 beneficial ownership reports filed with respect to our stock, as soon as reasonably practicable after such material is filed with, or furnished to, the SEC. However, the information found on our website is not part of this or any other report filed by us with the SEC.
Item 2. Properties.
      Our principal physical properties employed in our business consist of our leased office facilities in Lake Forest, Illinois; Eden Prairie, Minnesota; and Austin, Texas. Our total employable leased square footage is approximately 41,000. This excludes properties where we remain as the lessee but where the property has been closed as part of cost-reduction efforts and the anticipated costs therefore have been reserved for as part of severance and related costs (see Note Four to the Consolidated Financial Statements of eLoyalty included in Item 8, Part II of this Form 10-K). We do not own any real estate. We believe that our leased facilities are appropriate for our current and anticipated business requirements.

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Item 3. Legal Proceedings.
      eLoyalty, from time to time, has been subject to legal claims arising in connection with its business. While the results of these claims cannot be predicted with certainty, there are no asserted claims against eLoyalty that, in the opinion of management, if adversely decided, would have a material effect on eLoyalty’s financial position, results of operations, and cash flows.
      eLoyalty is a party to various agreements, including substantially all major services agreements and intellectual property licensing agreements, under which it may be obligated to indemnify the other party with respect to certain matters, including, but not limited to, indemnification against third-party claims of infringement of intellectual property rights with respect to software and other deliverables provided by us in the course of our engagements. These obligations may be subject to various limitations on the remedies available to the other party, including, without limitation, limits on the amounts recoverable and the time during which claims may be made, and may be supported by indemnities given to us by applicable third parties. Payment by eLoyalty under these indemnification clauses is generally subject to the other party making a claim that is subject to challenge by eLoyalty and dispute resolution procedures specified in the particular agreement. Historically, eLoyalty has not been obligated to pay any claim for indemnification under its agreements and management is not aware of future indemnification payments that it would be obligated to make.
Item 4. Submission of Matters to a Vote of Security Holders.
      No matters were submitted to a vote of security holders, through the solicitation of proxies or otherwise, during the fourth quarter of our fiscal year 2004.
Item 4A. Executive Officers of the Company.
      The following table includes the name, age (as of March 24, 2005), current position and term of office of each of our executive officers.
                     
            Executive
            Officer
Name   Age   Current Position   Since
             
Kelly D. Conway*
    48     President and Chief Executive Officer     1999  
Karen Bolton
    40     Vice President, Client Services     2003  
Christopher J. Danson
    37     Vice President, Delivery     2004  
Jay A. Istvan
    45     Vice President, Strategy and Marketing     2001  
Steven C. Pollema
    45     Vice President, Operations and Chief Financial Officer     2001  
Robert S. Wert
    40     Vice President, General Counsel and Corporate Secretary     2001  
 
Member of the Board of Directors
      Except as required by individual employment agreements between executive officers and the Company, there exists no arrangement or understanding between any executive officer and any other person pursuant to which such executive officer was elected. Each executive officer serves until his or her successor is elected and qualified or until his or her earlier removal or resignation.
      The principal business experience of the executive officers for at least the last five years is as follows:
      Kelly D. Conway has been the President and Chief Executive Officer and a Director of eLoyalty since its incorporation in May 1999. Mr. Conway joined TSC in November 1993 as Senior Vice President, assumed the position of Executive Vice President in July 1995 and became Group President in October 1998. Prior to joining TSC, Mr. Conway served as a Partner in the management consulting firm of Spencer, Shenk and

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Capers and held various positions, including President and Chief Executive Officer with Telcom Technologies, a manufacturer of automatic call distribution equipment.
      Karen Bolton has been Vice President, Client Services since December 2004. Ms. Bolton joined TSC in 1998 as a Vice President of its Australian subsidiary, which became a subsidiary of eLoyalty prior to its spin off from TSC. She relocated to the United States in 2002, becoming a Vice President of eLoyalty, and was elected Vice President, Global Accounts in 2003.
      Christopher J. Danson has been Vice President, Delivery of eLoyalty since December 2004. From February 1993 until joining eLoyalty as Senior Vice President, Research & Development in February 2000, Mr. Danson held various positions with TSC in its ECM/Call Center practice, including Senior Vice President from September 1998 until February 2000, Vice President from June 1996 until September 1998 and Senior Principal for TSC Europe from June 1995 until June 1996. From 2002 until 2004, Mr. Danson served as a Vice President and Delivery Team Leader for eLoyalty’s Technology Delivery Team.
      Jay A. Istvan has been the Vice President, Strategy and Marketing, of eLoyalty since February 2001. Mr. Istvan was affiliated with The Boston Consulting Group, Inc., a global strategic consulting firm, for more than fourteen years prior to joining eLoyalty, most recently as Midwest Regional Leader of its Healthcare practice from 1997.
      Steven C. Pollema has been Vice President, Operations and Chief Financial Officer of eLoyalty since December 2004. Prior to that Mr. Pollema served as Vice President, Delivery and Operations of eLoyalty since August 2001, after joining eLoyalty in June 2001 as Senior Vice President, Operations. Prior to joining eLoyalty, Mr. Pollema had been with MarchFirst, Inc. and its predecessor, Whittman-Hart, Inc., since June 1997, most recently as its President from March 2001 to May 2001. Prior to assuming the office of President, Mr. Pollema was Executive Vice President-Global Operations of MarchFirst from October 2000 through March 2001 and Managing Executive — Chicago Office/Region from October 1998 to October 2000. Prior to July 1997, Mr. Pollema was with Andersen Consulting, LLC, most recently as an Associate Partner.
      Robert S. Wert has been Vice President, General Counsel and Corporate Secretary of eLoyalty since December 2004. Prior to that Mr. Wert served as Vice President and General Counsel of eLoyalty since October 2001. He joined eLoyalty in January 2001 as Vice President and Senior Counsel. Prior to joining the Company, Mr. Wert was Associate General Counsel and Assistant Secretary of Katy Industries, Inc., a publicly held, diversified holding company since August 1998. From 1989 to 1998, Mr. Wert was with the Chicago law firm of Holleb & Coff, most recently as a Partner in its Business Department.
      Please note that, in February 2002, we ceased using the title Senior Vice President for any of our officers. All persons previously holding that title currently hold the title of Vice President. For simplicity, the current office of each of the executive officers, other than Mr. Conway, is characterized as that of Vice President with respect to his or her current role in the organization. Certain of the executive officers were Senior Vice Presidents at the time they assumed those roles.

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PART II.
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
      Our common stock, par value $0.01 per share, is traded on the NASDAQ National Market System under the symbol ELOY. The following table sets forth, for the periods indicated, the quarterly high and low sales prices of the common stock on the NASDAQ National Market.
                   
    High   Low
         
Fiscal Year 2004
               
 
First Quarter
  $ 6.56     $ 3.42  
 
Second Quarter
    7.90       5.25  
 
Third Quarter
    7.70       4.41  
 
Fourth Quarter
    6.07       4.74  
Fiscal Year 2003
               
 
First Quarter
  $ 4.20     $ 3.28  
 
Second Quarter
    3.95       3.15  
 
Third Quarter
    3.90       3.30  
 
Fourth Quarter
    4.10       3.18  
      There were approximately 391 owners of record of our common stock as of March 16, 2005.
      On December 19, 2001, we raised an aggregate of $23.3 million of gross cash proceeds in connection with the sale, pursuant to a private placement and related rights offering, of shares of our Series B stock, par value $0.01 per share. See “Introduction” in Item 1, Part I of this Form 10-K for more information regarding the private placement. Each share of Series B stock is convertible into one share of our common stock, at the option of the holder. This conversion ratio is subject to adjustment in the future in the event of certain transactions. The Series B stock will automatically convert into our common stock at any time after June 19, 2002, if the last sale price of our common stock is at least five times the original sale price per share of Series B stock ($5.10) for 30 consecutive trading days, subject to certain limitations.
Unregistered Sales of Equity Securities and Use of Proceeds
      The following table provides information relating to the Company’s purchase of shares of its common stock in the fourth quarter of 2004. All of these purchases reflect shares withheld upon vesting of restricted stock or installment stock, to satisfy tax-withholding obligations.
                   
    Total Number   Average
    of Shares   Price Paid
Period   Purchased   Per Share
         
September 26, 2004 — October 25, 2004
               
 
Common stock
    540     $ 5.94  
October 26, 2004 — November 25, 2004
               
 
Common stock
    519     $ 5.50  
November 26, 2004 — January 1, 2005
               
 
Common stock
    29,731     $ 5.05  
             
Total
               
 
Common stock
    30,790     $ 5.07  
             
      See Item 12 included in Part III of this Form 10-K for information about securities authorized for issuance under our various compensation plans.

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Dividends
      Historically, we have not paid cash dividends on our common stock, and do not expect to do so in the future. However, cash dividends of approximately $1.5 million, in the aggregate, were paid in January and July of 2004 on the Company’s Series B stock, which accrues dividends at the rate of 7% per year, payable semi-annually. A dividend payment of approximately $0.7 million was paid in January 2005 on the Series B stock. In addition, a semi-annual dividend payment of approximately $0.7 million is expected to be paid in future periods on the Series B stock. The amount of each such dividend would decrease by any conversions of the Series B stock into common stock, although such conversions would require us to pay accrued but unpaid dividends at time of conversion. Conversions of Series B stock became permissible at the option of the holder after June 19, 2002.
Item 6. Selected Financial Data.
      The following tables summarize our selected financial data. This information should be read in conjunction with Management’s Discussion and Analysis of Financial Condition and Results of Operations, and the Consolidated Financial Statements of eLoyalty and notes thereto, which are included elsewhere in this Form 10-K. The statements of operations data for the fiscal years 2004, 2003, 2002, 2001 and 2000 and the balance sheet data as of January 1, 2005, December 27, 2003, December 28, 2002, December 29, 2001 and December 30, 2000, below, are derived from our audited financial statements. Fiscal year 2004 consisted of fifty-three weeks instead of fifty-two weeks, which did not have a material impact on our financial position or results of operations.

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Consolidated Statements of Operations Data
(In thousands, except share and per share data)
                                           
    For the Fiscal Year
     
    2004   2003   2002   2001   2000
                     
Revenue
  $ 72,573     $ 62,579     $ 86,698     $ 146,729     $ 236,498  
Operating expenses:
                                       
 
Costs of services (1)
    53,232       48,667       57,811       113,282       150,691  
 
Selling, general and administrative (1)
    19,482       23,718       28,888       58,832       73,411  
 
Severance and related costs (1)
    947       2,405       9,075       33,444        
 
Research and development (1)
          9       222       5,091       8,821  
 
Depreciation
    5,247       5,299       5,483       5,683       2,372  
 
Amortization of intangibles
    350       63                    
 
Goodwill amortization (2)
                      4,808       4,972  
 
Goodwill impairment (3)
          557                    
                               
Total operating expenses
    79,258       80,718       101,479       221,140       240,267  
                               
Operating loss
    (6,685 )     (18,139 )     (14,781 )     (74,411 )     (3,769 )
Interest income (expense) and other, net
    231       256       758       1,654       2,921  
                               
Loss before income taxes
    (6,454 )     (17,883 )     (14,023 )     (72,757 )     (848 )
Income tax (benefit) provision
    (587 )     388       21,381 (4)     (9,096 ) (4)     (424 )
                               
Net loss
    (5,867 )     (18,271 )     (35,404 )     (63,661 )     (424 )
Dividends and accretion related to Series B preferred stock
    (1,499 )     (1,508 )     (5,371 )     (3,576 )      
                               
Net loss available to common stockholders
  $ (7,366 )   $ (19,779 )   $ (40,775 )   $ (67,237 )   $ (424 )
                               
Basic net loss per common share
  $ (1.22 )   $ (3.48 )   $ (7.86 )   $ (13.42 )   $ (0.09 )
                               
Diluted net loss per common share
  $ (1.22 )   $ (3.48 )   $ (7.86 )   $ (13.42 )   $ (0.09 )
                               
(In millions)
                                       
Basic weighted average shares outstanding
    6.03       5.69       5.19       5.01       4.82  
                               
Diluted weighted average shares outstanding
    10.44       9.86       9.17       5.16       5.37  
                               
 
  (1)  Noncash compensation included in individual line items above:
                                         
    For the Fiscal Year
     
    2004   2003   2002   2001   2000
                     
Cost of services
  $ 1,063     $ 834     $ 872     $ 841     $ 789  
Selling, general and administrative
    1,697       2,101       2,917       2,294       1,337  
Severance and related costs
    176                          
Research and development
                      54       81  
                               
Total noncash compensation
  $ 2,936     $ 2,935     $ 3,789     $ 3,189     $ 2,207  
                               
  (2)  Effective January 2002, eLoyalty adopted Statement of Financial Accounting Standards (“SFAS”) No. 142 “Goodwill and Other Intangible Assets,” which required that goodwill no longer be amortized.
 
  (3)  The Company tests goodwill for impairment annually. For the year ended December 27, 2003, the analysis indicated that goodwill associated with our International reporting unit was fully impaired and an adjustment of $0.6 million was recorded in the Consolidated Statement of Operations.
 
  (4)  Includes an income tax expense of $26.7 million and $14.1 million to establish valuation allowances for deferred tax assets in fiscal years 2002 and 2001, respectively.

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Consolidated Balance Sheet Data
(In thousands)
                                         
    As of
     
    January 1,   December 27,   December 28,   December 29,   December 30,
    2005   2003   2002   2001   2000
                     
Total cash
  $ 27,768 (1)   $ 37,852 (1)   $ 58,458 (1)   $ 52,101 (1)   $ 41,138  
Working capital (2)
  $ 28,565     $ 33,869     $ 47,859     $ 59,795     $ 109,934  
Total assets
  $ 55,367     $ 59,805     $ 88,827     $ 128,218     $ 184,618  
Short-term debt
              $ 8,600     $ 8,600        
Long-term obligations
  $ 1,438     $ 1,144     $ 2,358     $ 3,390        
Redeemable preferred stock
  $ 21,169     $ 21,197     $ 22,153     $ 19,499        
Stockholders’ equity
  $ 18,963     $ 24,018     $ 40,303     $ 77,347     $ 140,856  
 
(1)  Total cash consists of cash and cash equivalents of $27,070, $36,953, $48,879 and $42,653 and restricted cash of $698, $899, $9,579 and $9,448 as of January 1, 2005, December 27, 2003, December 28, 2002 and December 29, 2001, respectively.
 
(2)  Represents current assets less current liabilities.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Forward-Looking Statements
      The following Management’s Discussion and Analysis and other parts of this Form 10-K contain forward-looking statements that are based on current management expectations, forecasts and assumptions. These include, without limitation, statements containing the words “believes,” “anticipates,” “estimates,” “expects,” “plans,” “intends,” “projects,” “future” and similar expressions, references to plans, strategies, objectives and anticipated future performance, and other statements that are not strictly historical in nature. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the forward-looking statements. Such risks, uncertainties and other associated factors that might cause such a difference include, without limitation, those noted under “Factors That May Affect Future Results or Market Price of Stock” included elsewhere in Item 7, Part II of this Form 10-K.
      Readers are cautioned not to place undue reliance on forward-looking statements. They reflect opinions, assumptions and estimations only as of the date they are made, and, subject to applicable law, eLoyalty Corporation undertakes no obligation to publicly update or revise any forward-looking statements in this Form 10-K, whether as a result of new information, future events or circumstances, or otherwise.
Background
      eLoyalty is a leading management consulting, systems integration, and managed services company focused on optimizing customer interactions. With professionals in offices throughout North America and Europe, eLoyalty’s broad range of enterprise CRM services and solutions include creating customer strategies; defining technical architectures; selecting, implementing and integrating best-of-breed CRM and analytics software applications; providing ongoing support for multi-vendor systems; and hosting application environments. The combination of eLoyalty’s methodologies and technical expertise enables eLoyalty to deliver the tangible economic benefits of customer loyalty for its clients.
Overview of the Results of Operations and Financial Position
      The following is an overview of our operating results and financial position for our 2004, 2003 and 2002 fiscal years, which includes a discussion of significant events, revenue, gross profit margins, expenses and cash flows for those periods. The fiscal year ends for 2004, 2003 and 2002 were January 1, 2005, December 27, 2003

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and December 28, 2002, respectively. Fiscal year 2004 consisted of fifty-three weeks instead of fifty-two weeks, which did not have a material impact on our financial position or results of operations.
                           
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Revenue:
                       
 
Consulting services
  $ 50,185     $ 48,338     $ 69,482  
 
Managed services
    14,905       8,241       7,123  
                   
Services revenue
    65,090       56,579       76,605  
 
Software
    3,153       2,198       2,194  
 
Reimbursed expenses
    4,330       3,802       7,899  
                   
Total revenue
  $ 72,573     $ 62,579     $ 86,698  
                   
Gross profit margin (1)  percentage
    28 %     24 %     37 %
 
(1)  Revenue excluding reimbursed expenses less cost of services excluding reimbursed expenses.
     As a result of the economic slowdown beginning in fiscal year 2001, many companies significantly reduced the size and scope of their information technology (“IT”) spending. These spending reductions contributed to the decrease in annual revenue experienced by eLoyalty from $146.7 million in fiscal year 2001 to $62.6 million in fiscal year 2003. In fiscal year 2004, our revenue grew to $72.6 million, a 16% increase over fiscal year 2003.
      Revenue levels are driven by the ability of our professional business development teams, account partners, and senior delivery personnel to secure new client engagements and to deliver services and solutions that add value to our clients. Beginning in the second quarter of 2003, we have consistently experienced strong new account growth, adding 9 or more clients in each of the last seven quarters. In fiscal year 2004, we added a total of 60 new customers. While not all of these relationships are or become economically significant or are ultimately sustainable over the long term, they do provide the opportunity to build the type of lasting relationships that we achieve with many of our clients — 80% of our fiscal year 2004 revenue came from clients who were also clients in fiscal year 2003.
      Our operational results are also affected by the levels of business activity, economic conditions, and the pace of technological change in the industries and geographies that we serve. Over the past four to six quarters, the strengthening economic recovery appears to be positively affecting the IT spending patterns at many companies. Certain CRM related technological advances, including voice over IP in the contact center, speech-enabled self-service and advance speech recognition capabilities, are beginning to drive higher levels of spending on both growth-oriented and cost-reduction initiatives. While we are pleased with this improved economic environment, there is no assurance that it will consistently lead to a higher level of revenue for eLoyalty. Companies remain conservative regarding their increasing use of outside professional services.
      The Company continues to experience high levels of customer revenue concentration, though these levels have decreased (improved) somewhat from fiscal year 2003. Our top customer accounted for 14% of our revenue in fiscal year 2004 compared to 24% of our revenue for our top customer in fiscal year 2003. Our top 5 and top 10 customers accounted for 52% and 66% of revenue, respectively in fiscal year 2004. This compares to 57% and 73% of revenue for those same categories in fiscal year 2003. As a result of these concentration levels, significant reductions in spending by these top customers may result in fluctuations in revenue and profitability.
      We continue to achieve an increasing percentage of our revenue from our Managed services offerings. In fiscal years 2004, 2003 and 2002, Managed services, in the aggregate, accounted for 21%, 13% and 8%, respectively, of our total revenue. During fiscal year 2004, we acquired substantially all of the net assets and business of Interelate, Inc. (“Interelate”) for approximately $5.4 million of cash consideration (before transaction costs) (the “Interelate Acquisition”). The Interelate Acquisition accounted for $3.6 million, or about 54%, of the growth in Managed services revenue in fiscal year 2004. The remaining growth occurred in

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our existing Contact Center Managed Services. Managed services contracts typically have longer terms than consulting contracts and provide a more stable and predictable revenue stream with lower overall selling costs. In addition, because of continued rate and margin pressure in our Consulting services business, Managed services revenue tends to yield higher gross profit margins (revenue excluding reimbursed expenses less cost of services excluding reimbursed expenses).
      In fiscal year 2004, we saw only slight growth in our Consulting services revenue as clients remained cautious regarding their use of outside resources and the competition for that business remains fierce. From 2003 to 2004, Consulting services revenue grew to $50.2 million, or about 4%, over fiscal year 2003. We experienced significant quarter over quarter growth in Consulting services revenue from the first quarter of 2004 to the second quarter of 2004 as a large client engagement ramped up during that timeframe. This level of quarterly Consulting services revenue remained largely unchanged in the third and fourth quarters of fiscal year 2004.
      The primary categories of operating expenses include cost of services, selling, and general and administrative expenses. Cost of services is primarily driven by the costs associated with our delivery personnel, third-party pass-through services related to our Managed services business and cost of third-party software and hardware. Cost of services as a percentage of revenue is driven primarily by the prices we obtain for our solutions and services, the billable utilization of our consulting services delivery personnel and our relative mix of business between Consulting services and Managed services. Selling expense is driven primarily by business development activities, the ongoing development of our service lines, targeted marketing programs, and CRM thought leadership publications. General and administrative costs primarily include costs for our global support functions, technology infrastructure and applications and office space.
      Gross profit margins for fiscal years 2004 and 2003 were 28% and 24% respectively. This increase resulted primarily from higher levels of billable utilization in fiscal year 2004 of 74% compared to fiscal year 2003 of 61%. The higher utilization was partially offset by a reduction in the average hourly billing rate from $175 in fiscal year 2003 to $161 in fiscal year 2004. Rates have continued to decline due to pressure from competitors and from our existing clients as they seek to control costs. To combat margin compression, as we replaced attrition and grew headcount to support our revenue growth in fiscal year 2004, we worked to improve the leverage model within our delivery teams by hiring personnel primarily at the lower levels of our career path. With a better leverage model and high levels of utilization we could maintain or possibly improve consulting gross margins in a flat or decreasing rate environment. While we have recently experienced increases in demand for our services and while margins in our consulting business have improved, it is too early to tell if these developments will translate into sustainable improvements in our pricing or margins over the long term.
      In fiscal years 2004, 2003 and 2002, we recognized charges in the amount of $0.9 million, $2.4 million and $9.1 million, respectively, primarily for employee severance payments, facility reductions and related activities. Although we believe that eLoyalty has sized its operations to the level appropriate for its anticipated revenue and business requirements, technology shifts affecting our mix of revenue, as well as unexpected declines in demand for our offerings, may result in future charges related to additional personnel reductions. See Note Four to our Consolidated Financial Statements included in Part II, Item 8.
      In December 2001, we received $20 million of net cash related to the issuance of the 7% Series B Convertible Preferred Stock (“Series B stock”) and ended December 2001 with total cash of $52.1 million. As of January 1, 2005, total cash was $27.8 million, or a $24.3 million reduction since the end of fiscal year 2001. The fiscal year end 2004 cash balance also represents a $10.1 million reduction since the end of fiscal year 2003. Due to improved working capital management, evidenced by improving days sales outstanding (“DSO”) by 30 days (from 80 days to 50 days) over the last three fiscal years, the Company was able to fund the Interelate Acquisition (purchase price of $5.4 million in fiscal year 2004), operating losses, modest capital expenditures, and Series B stock cash dividends out of cash balances.
      In fiscal year 2005, we expect certain of our large clients to reduce their spending compared to their 2004 expenditure levels. Although we are encouraged by the improving economic conditions and by the addition of new customers in fiscal year 2004 and expect to add more new clients in fiscal year 2005, the initial strength of, and rate of increase in, the spending of new customers is difficult to predict. Our ability to successfully respond

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to these uncertainties and to improve operating profit will depend, in part, on our ability to continue to offer innovative solutions via our service lines and to continue to execute our cost management strategy to maintain our lower cost structure. There can be no assurance, however, that we will be able to successfully execute these strategies.
      In fiscal year 2005, the Company continues to have cash obligations related to an expectation of Series B stock cash dividends, modest capital expenditure requirements and severance and related charges recognized in previous periods. We believe that our efforts to right-size our cost structure, in conjunction with expected revenue improvement and consistent levels of utilization will move our Company closer to profitability in fiscal year 2005. However, the uncertainty with respect to the size of spending by new customers and the anticipated reduced spending of certain existing large clients makes it difficult to predict when or if eLoyalty will achieve this goal. Notwithstanding these uncertainties, we believe that the Company’s significant total cash balances at January 1, 2005, together with other expected internally generated funds, are more than adequate to fund our operations over the next twelve months.
Critical Accounting Policies and Estimates
      Our management’s discussion and analysis of financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including those related to the costs and timing of completion of client projects, collectability of customer accounts receivable, the timing and amounts of expected payments associated with cost reduction activities, the realizability of net deferred tax assets and contingencies and litigation. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions.
      We believe the following critical accounting policies affect more significant judgments and estimates used in the preparation of our consolidated financial statements.
      eLoyalty derives substantially all of its revenue from professional services. Most of this revenue is from Consulting services that involve integrating or building a system for clients. eLoyalty provides Consulting services on a time and materials basis or on a fixed-fee basis. For the integration or the building of a system, eLoyalty recognizes revenue utilizing the percentage-of-completion method as services are performed. Percentage-of-completion estimates are based on the ratio of actual hours incurred to total estimated hours. For all other Consulting services, we recognize revenue as the service is performed. Revenue from fixed price Managed services contracts is recognized ratably over the contract period of the services. For all other Managed services we recognize revenue as the work is performed. Revenue from the sales of software/hardware is recorded at the gross amount of the sale when the contracts satisfy the requirements of Emerging Issues Task Force (“EITF”) 99-19. We maintain allowances for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments and customers indicating their intention to dispute their obligation to pay for contractual services provided by us. If the financial condition of our customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.
      We have recorded full income tax valuation allowances on our net deferred tax assets to account for the unpredictability surrounding the timing of realization of our US and non-US net deferred tax assets due to uncertain economic conditions. The valuation allowances may be reversed at a point in time when management determines realization of these tax assets has become more likely than not, based on a return to predictable levels of profitability.
      We have recorded accruals for severance and related costs associated with our cost reduction efforts undertaken during fiscal years 2001 through 2004. A substantial portion of the accruals relate to office space reductions, office closures and associated contractual lease obligations that are based in part on assumptions and estimates of the timing and amount of sublease rentals that are affected by overall economic and local

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market conditions. That portion of the accruals relating to employee severance represents contractual severance for identified employees and is not subject to a significant revision. To the extent estimates of the success of our sublease efforts change in the future, adjustments increasing or decreasing the related accruals will be recognized.
Year Ended January 1, 2005 Compared with the Year Ended December 27, 2003
     Revenue
      Our revenue increased $10.0 million, or 16%, to $72.6 million in fiscal year 2004 from $62.6 million in fiscal year 2003. Revenue from Consulting services increased $1.9 million, or 4%, to $50.2 million in fiscal year 2004 from $48.3 million in fiscal year 2003. Consulting services revenue represented 69% and 77% of total revenue for fiscal years 2004 and 2003, respectively. The increase in Consulting services revenue is primarily due to a stronger global economic environment that led to increased demand for the CRM Consulting services provided by us. Revenue from Managed services increased $6.7 million, or 82%, to $14.9 million in fiscal year 2004 from $8.2 million in fiscal year 2003. Managed services revenue represented 21% and 13% of total revenue for fiscal years 2004 and 2003, respectively. The increase in Managed services revenue is driven primarily by the Interelate Acquisition and the continued growth in our Cisco Internet Protocol Contact Center (“IPCC”) offerings. Revenue from software sales increased $1.0 million, to $3.2 million in fiscal year 2004 from $2.2 million in fiscal year 2003. Software sales represented 4% of total revenue for fiscal years 2004 and 2003, respectively. Quarterly software revenue fluctuates significantly depending on the demand for various software products. Revenue from sales of our Loyalty Suite tm and third-party software was $0.8 million, $1.5 million, $0.4 million, $0.4 million $1.1 million, $0.1 million, $0.1 million and $1.0 million, for the fourth quarter of 2004, third quarter of 2004, second quarter of 2004, first quarter of 2004, fourth quarter of 2003, third quarter of 2003, second quarter of 2003 and first quarter of 2003, respectively.
      Revenue from North American operations increased $9.4 million, or 17%, to $65.9 million in fiscal year 2004 from $56.5 million in fiscal year 2003. International operations revenue (which primarily represents revenue from Europe and Australia) increased $0.6 million, or 10%, to $6.7 million in fiscal year 2004 from $6.1 million in fiscal year 2003. As a percentage of consolidated revenue, revenue from International operations represented 9% and 10% of total revenue for fiscal years 2004 and 2003, respectively.
      Utilization of billable consulting personnel was 74% and 61% for fiscal years 2004 and 2003, respectively, 72% in the fourth quarter of 2004 and 61% in the fourth quarter of 2003. Utilization is defined as billed time as a percentage of total available time. We continue to experience pricing pressures that resulted in an average hourly billing rate of $161 and $175 for fiscal years 2004 and 2003, respectively, $151 in the fourth quarter of 2004 and $164 in the fourth quarter of 2003. In certain instances, we include the cost of otherwise reimbursable expenses in the average hourly billing rate we charge our clients for professional services. Excluding these otherwise reimbursable expenses from our billed fees results in an effective average hourly billing rate of $152 and $164 for fiscal years 2004 and 2003, respectively, $141 for the fourth quarter of 2004 and $155 for the fourth quarter of 2003. Our revenue per billable consultant increased to $287,000 in the fourth quarter of 2004 from $265,000 in the fourth quarter of 2003. This increase was primarily driven by improved utilization partially offset by the lower billing rates.
      Our revenue concentration has decreased as our top 10 customers accounted for 66% and 73% of our revenue in fiscal year 2004 and fiscal year 2003. In addition, the top 20 customers accounted for 80% of our revenue in fiscal year 2004 and 86% of our revenue in fiscal year 2003. Three clients each accounted for 10% or more of our revenue in fiscal year 2004. Crowe, Chizek and Company LLP accounted for 14% of our revenue in fiscal year 2004, 1% of our revenue in fiscal year 2003 and 0% of our revenue in fiscal year 2002. United HealthCare Services, Inc. accounted for 13% of our revenue in fiscal year 2004, 24% of our revenue in fiscal year 2003 and 14% of our revenue in fiscal year 2002. Allstate Insurance Company accounted for 10% of our revenue in fiscal year 2004, 10% of our revenue in fiscal year 2003 and 11% of our revenue in fiscal year 2002. Higher concentration of revenue with a single customer or a limited group of customers can result in increased revenue risk should one of these clients significantly reduce its demand for our services. The top 5 customers in fiscal year 2004 increased their demand for our services by approximately $1.9 million compared to the top 5

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customers in fiscal year 2003. The top 5 customers in fiscal years 2004 and 2003 represented approximately 52% and 57% of revenue, respectively.
     Cost of Services
      Our most significant operating cost is cost of services associated with projects, which are primarily comprised of labor costs including salaries, fringe benefits and incentive compensation of engageable consultants. Cost of services also includes employee costs for training, travel expenses, laptop computer leases, third-party software and support costs and other expenses of a billable and non-billable nature.
      Cost of services increased $4.5 million, or 9%, to $53.2 million in fiscal year 2004 from $48.7 million in fiscal year 2003. The increase is primarily due to additional software costs, Managed services third-party contract costs, increased personnel costs related to the Interelate Acquisition and subcontractor costs. Cost of services as a percentage of revenue decreased to 73% in fiscal year 2004 compared to 78% in fiscal year 2003. This percentage decrease was primarily due to the impact of a thirteen-percentage point improvement in utilization compared to 2003 partially offset by lower average hourly billing rates.
     Selling, General and Administrative
      Selling, general and administrative expenses consist primarily of salaries, incentive compensation and employee benefits for business development, marketing, administrative personnel, facilities cost, a provision for uncollectable amounts and costs for our technology infrastructure and applications.
      Selling, general and administrative expenses decreased $4.2 million, or 18%, to $19.5 million in fiscal year 2004 from $23.7 million in fiscal year 2003. This decrease was primarily the result of $2.8 million savings due to personnel reductions, $0.5 million savings related to reduced rent and lease costs, $0.5 million favorable adjustment resulting from the final determination of a previous estimate related to the collection of a receivable, as well as a $0.4 million reduction in spending on outside services such as telecommunications costs and professional fees.
     Severance and Related Costs
      In response to the current business environment and shifting skill and geographic requirements, and in prior periods, an overall decrease in demand for IT consulting services, we have undertaken a number of cost reduction activities consisting of personnel reductions in fiscal year 2004, and personnel reductions, office space reductions and office closures in fiscal year 2003 and prior. As a result of these activities, we recognized a charge of $0.9 million in fiscal year 2004 and $2.4 million in fiscal year 2003 reducing our headcount by 14 employees and 67 employees in fiscal years 2004 and 2003, respectively. We expect substantially all severance and related costs associated with cost reduction activities to be paid out by the end of the first quarter of 2006, pursuant to agreements entered into with affected employees. Facility costs related to office space reductions and office closures in fiscal years 2002 and 2001 will be paid pursuant to contractual lease terms through fiscal year 2007.
      Severance and related costs decreased $1.5 million, or 63% to $0.9 million in fiscal year 2004 compared to $2.4 million in fiscal year 2003. This is a result of fewer involuntary personnel reductions in fiscal year 2004 versus fiscal year 2003 as well as favorable adjustments in fiscal year 2003 related to changes in estimated sublease rental income from previous office space reductions. Annual savings related to the cost reduction actions in fiscal year 2004 are expected to be $2.4 million and will be realized in fiscal year 2005. Annual savings resulting from the cost reduction actions initiated in fiscal year 2003 approximated $10.7 million and were realized in fiscal year 2004.
     Depreciation
      Depreciation expense decreased $0.1 million, or 2%, to $5.2 million in fiscal year 2004 compared to $5.3 million in fiscal year 2003. This decrease is due to assets becoming fully depreciated or disposed of,

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partially offset by the incremental depreciation of $0.7 million associated with the assets from the Interelate Acquisition.
     Amortization of Intangibles
      Amortization of intangibles increased $0.3 million, or 300%, to $0.4 million in fiscal year 2004 compared to $0.1 million in fiscal year 2003. This increase is primarily due to the amortization of the intangibles related to the Interelate Acquisition.
     Goodwill Impairment
      Goodwill impairment decreased $0.6 million, or 100%, in fiscal year 2004 from $0.6 million in fiscal year 2003. Goodwill was reviewed in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 142, “Goodwill and Other Intangible Assets”. For fiscal year 2004, in conjunction with the annual planning cycle, the Company evaluated the goodwill amounts on the balance sheet for its reporting units and no impairment was identified. In fiscal year 2003, the Company tested the valuation of the goodwill for its North American and International reporting units. As a result of this evaluation, the Company determined that goodwill relating to a 1996 acquisition in Europe could not continue to be supported by the fair value of the International reporting unit and recognized a goodwill impairment charge of $0.6 million in the fourth quarter of 2003.
Operating Loss
      Primarily as a result of the above-described business conditions, we experienced an operating loss of approximately $6.7 million for the fiscal year 2004, compared to an operating loss of approximately $18.1 million for the fiscal year 2003.
Interest Income (Expense) and Other, net
      Non-operating interest income (expense) and other decreased $0.1 million, or 33%, to $0.2 million in fiscal year 2004 compared to $0.3 million in fiscal year 2003. The $0.1 million decrease in non-operating other income was primarily related to lower yields on our investments.
Income Tax (Benefit) Provision
      Income taxes were a benefit of $0.6 million compared to a provision of $0.4 million in fiscal years 2004 and 2003, respectively. The $0.6 million benefit in fiscal year 2004 related to a favorable adjustment to a previous estimate of a foreign income tax liability. The $0.4 million in fiscal year 2003 related to income taxes, city trade taxes and withholding taxes related to cash distributions to the US operating unit, all relating to our foreign operations. As of January 1, 2005, total deferred tax assets of $52.6 million are fully offset by a valuation allowance. In response to revenue declines, we have implemented cost reduction actions to lower the point at which our operations break even. The level of uncertainty in predicting when we will return to acceptable levels of profitability, sufficient to utilize our net US and non-US operating losses and realize our deferred tax assets requires that a full income tax valuation allowance be recognized in the financial statements.
Net Loss Available to Common Stockholders
      We reported a net loss available to common stockholders of $7.4 million for fiscal year 2004 as compared with a net loss available to common stockholders of $19.8 million in fiscal year 2003. We reported a net loss of $1.22 per share on a basic and diluted basis in fiscal year 2004 compared to a net loss of $3.48 per share on a basic and diluted basis in fiscal year 2003. Improved performance in fiscal year 2004 is primarily driven by stronger utilization, higher percentage of revenue generated from Managed services and lower selling, general and administrative expenses. The losses in fiscal year 2003 were primarily attributable to declines in our business and the charges for severance and related costs.

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Year Ended December 27, 2003 Compared with the Year Ended December 28, 2002
Revenue
      Our revenue decreased $24.1 million, or 28%, to $62.6 million in 2003 from $86.7 million in 2002. Revenue from Consulting services decreased $21.1 million, or 30%, to $48.3 million in 2003 from $69.4 million in 2002. The decrease in revenue is primarily due to a weak global economic environment that led to decreased demand for the CRM Consulting services provided by us. Revenue from Managed services increased $1.1 million, or 16%, to $8.2 million in 2003 from $7.1 million in 2002. Managed services revenue represented 13% and 8% of total revenue for the years ended December 27, 2003 and December 28, 2002, respectively. Revenue from software sales increased $0.1 million, to $2.3 million in 2003 from $2.2 million in 2002. Software sales represented 4% and 3% of total revenue for the years ended December 27, 2003 and December 28, 2002, respectively. Quarterly software revenue fluctuates significantly depending on the demand for various software products. Revenue from sales of our Loyalty Suite tm and third-party software was $1.1 million, $0.1 million, $0.1 million, $1.0 million, $0, $1.1 million $0 and $1.1 million, for the fourth quarter of 2003, third quarter of 2003, second quarter of 2003, first quarter of 2003, fourth quarter of 2002, third quarter of 2002, second quarter of 2002 and first quarter of 2002, respectively.
      Revenue from North American operations decreased $21.1 million, or 27%, to $56.5 million in 2003 from $77.6 million in 2002. International operations revenue (which primarily represents revenue from Europe and Australia) decreased $3.0 million, or 33%, to $6.1 million in 2003 from $9.1 million in 2002. As a percentage of consolidated revenue, revenue from International operations remained constant at 10% in 2003 and 2002. The impact of a weak US dollar in 2003, contributed 1% of total revenue, and 15% of revenue from International operations compared to 2002.
      Utilization of billable consulting personnel was 61% and 60% for the years 2003 and 2002, respectively, 61% in the fourth quarter of 2003 and 60% in the fourth quarter of 2002. Utilization is defined as billed time as a percentage of total available time. We continue to experience pricing pressures that resulted in an average hourly billing rate of $164 in the fourth quarter of 2003 versus $184 in the fourth quarter of 2002. In certain instances, we include the cost of otherwise reimbursable expenses in the average hourly billing rate we charge our clients for professional services. Excluding these otherwise reimbursable expenses from our billed fees results in an effective average hourly billing rate of $155 for the fourth quarter of 2003 and $184 for the fourth quarter of 2002. Our revenue per billable consultant remained constant at $265,000 in the fourth quarter of 2003 and 2002. Incremental software revenue within our overall mix of revenue offsets the impact of lower billing rates in the fourth quarter of 2003.
      Our revenue concentration has remained constant as our top 10 customers accounted for 73% of our revenue in 2003 and 2002. In addition, the top 20 customers accounted for 86% of our revenue in 2003 and 87% of our revenue in 2002. Three clients each accounted for 10% or more of our revenue in 2003. United HealthCare Services, Inc. accounted for 24% of our revenue in 2003, 14% of our revenue in 2002 and 13% of our revenue in 2001. AT&T Wireless accounted for 11% of our revenue in 2003, 10% of our revenue in 2002 and 8% of our revenue in 2001. Allstate Insurance Company accounted for 10% of our revenue in 2003, 11% of our revenue in 2002 and 7% of our revenue in 2001. Higher concentration of revenue with a single customer or a limited group of customers can result in increased revenue risk should one of these clients significantly reduce its demand for our services. The top five clients in 2003 reduced their demand for our services by approximately $10.6 million compared to the top five clients in 2002. The top five clients in 2003 and 2002 represented approximately 57% and 53% of revenue, respectively. Our revenue is generated primarily from Consulting services, which is billed on a time and materials basis or on a fixed-fee basis. Revenue is recognized for time and material engagements as services are rendered, primarily utilizing the percentage-of-completion method. As a percentage of total revenue, revenue from Consulting services was 77% in 2003 compared to 80% in 2002.
Cost of Services
      Our most significant operating cost is cost of services associated with projects, which are primarily comprised of labor costs including salaries, fringe benefits and incentive compensation of engageable

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consultants. Cost of services also includes employee costs for training, travel expenses, laptop computer leases, third-party software and support costs and other expenses of a billable and non-billable nature.
      Cost of services decreased $9.1 million, or 16%, to $48.7 million in 2003 from $57.8 million in 2002. This is due primarily to a 19% decrease in the number of our engageable consultants to 226 as of December 27, 2003 from 279 as of December 28, 2002. Cost of services as a percentage of revenue increased to 78% in 2003 compared to 67% in 2002. This percentage increase was primarily due to the impact of lower effective average hourly billing rates.
Selling, General and Administrative
      Selling, general and administrative expenses consist primarily of salaries, incentive compensation and employee benefits for business development, marketing, administrative personnel, and facilities cost plus a provision for uncollectable amounts.
      Selling, general and administrative expenses decreased $5.2 million, or 18%, to $23.7 million in 2003 from $28.9 million in 2002. This decrease was primarily the result of a $2.0 million reduction in spending on outside services such as telecommunications costs and professional fees, as well as a $2.5 million savings due to personnel reductions and $0.7 million savings related to reduced rent and lease costs. The comparable headcounts were 58 at the end of fiscal 2003 and 89 at the end of 2002.
Severance and Related Costs
      In response to the current business environment and decreased demand for IT consulting services, we have undertaken a number of cost reduction activities consisting of personnel reductions in 2003, and personnel reductions, office space reductions and office closures in prior periods. These cost reduction activities have been designed to size our workforce to meet our expected business requirements. As a result of these activities, we recognized a charge of $2.4 million in 2003 and $9.1 million in 2002 reducing our headcount by 67 employees and 107 employees in 2003 and 2002, respectively. Substantially all severance and related costs associated with these plans were paid out by the end of the first quarter of 2004, pursuant to agreements entered into with affected employees. Voluntary and involuntary terminations, net of limited hiring, have reduced our headcount to 277 employees at the end of 2003 from 365 employees at the end of 2002. Facility costs related to office space reductions and office closures in 2002 and 2001 will be paid pursuant to contractual lease terms through 2007.
      Severance and related costs decreased $6.7 million, or 73%, to $2.4 million in 2003 compared to $9.1 million in 2002. This is the result of fewer involuntary personnel reductions in 2003 versus 2002, as well as an adjustment of $0.3 million primarily related to the favorable resolution of two matters involving former employees, $0.7 million related to favorable changes in estimated sublease rental income from previous office space reductions and $0.1 million of favorable adjustments to previous cost estimates, primarily due to the termination of an equipment lease. Annual savings resulting from the cost reduction actions initiated in 2003 were approximately $10.7 million and were realized in 2004. Annual savings resulting from 2002 involuntary personnel reductions were approximately $13.5 million and were realized in 2003.
Research and Development
      Research and development expenses decreased $0.2 million, or 100%, in 2003 from $0.2 million in 2002. This decrease is primarily due to lower investment in the Loyalty Lab, including headcount reductions. Effectively, we have ceased our investment in research and development activities as a result of continued unfavorable economic conditions.
Depreciation
      Depreciation expense decreased $0.2 million, or 4%, to $5.3 million in 2003 compared to $5.5 million in 2002. The $0.2 million decrease is primarily due to certain assets being fully depreciated in 2003 partially offset by depreciation related to 2003 capital expenditures.

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Amortization of Intangibles
      Amortization of intangibles increased $0.1 million to $0.1 million in 2003 compared to $0 in 2002. This increase is due to the amortization of a license, purchased in 2003, for certain intellectual property that will be utilized within our business.
Goodwill Amortization
      Effective January 2002, eLoyalty adopted SFAS No. 142, “Goodwill and Other Intangible Assets” which required that goodwill no longer be amortized. There was no goodwill amortization recorded in 2003 and 2002.
Goodwill Impairment
      Goodwill impairment increased $0.6 million to $0.6 million in 2003 compared to $0 in 2002. Goodwill was reviewed in accordance with SFAS No. 142, “Goodwill and Other Intangible Assets”. In conjunction with the annual planning cycle, the Company evaluated the goodwill amounts on the balance sheet for its reporting units. The Company tested the valuation of the goodwill for its North American and International reporting units to determine whether or not these goodwill amounts were impaired under SFAS No. 142. As a result of this evaluation, the Company determined that goodwill relating to a 1996 acquisition in Europe could not continue to be supported by the fair value of the International reporting unit. Accordingly, the Company recognized a goodwill impairment charge of $0.6 million in the fourth quarter of 2003.
Operating Loss
      Primarily as a result of the above-described business conditions and ongoing cost reduction actions, we experienced an operating loss of approximately $18.1 million for the year ended December 27, 2003, compared to an operating loss of approximately $14.8 million for the year ended December 28, 2002.
Interest Income (Expense) and Other, net
      Non-operating interest income (expense) and other decreased $0.5 million, or 63%, to $0.3 million in 2003 compared to $0.8 million in 2002. The $0.5 million decrease in non-operating interest income (expense) and other was due to the sale of an investment security in 2002 and reduced yields for funds classified as cash and restricted cash.
Income Tax (Benefit) Provision
      Income taxes were $0.4 million in 2003 compared to $21.4 million in 2002. Our income tax provision for 2003 consisted of income taxes, city trade taxes and withholding taxes related to cash distributions to the US operating unit, primarily from our foreign operations.
      During fiscal 2002, eLoyalty established an income tax valuation allowance of $24.6 million related to deferred tax assets for the US. This is in addition to the valuation allowance established in 2001 for non-US deferred tax assets. As of December 27, 2003, total net deferred tax assets of $53.3 million are fully offset by a valuation allowance. The decision to establish a valuation allowance for the remaining US deferred tax assets and cease recording the benefit of losses incurred by US operating units was made in fiscal 2002 following our normal process of assessing current year results and forecasting financial performance for the next fiscal year and beyond. In response to revenue declines, we have implemented cost reduction actions to lower the point at which our operations break even. However, the level of uncertainty in predicting when we will return to acceptable levels of profitability, sufficient to utilize our net US and non-US operating losses and realize our net deferred tax assets, has grown to the point where generally accepted accounting principles (“GAAP”) required that a full income tax valuation allowance be recognized in the financial statements.
Net Loss Available to Common Stockholders
      We reported a net loss available to common stockholders of $19.8 million for 2003 as compared with a net loss available to common stockholders of $40.8 million in 2002. We reported a net loss of $3.48 per share

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on a basic and diluted basis in 2003 compared to a net loss of $7.86 per share on a basic and diluted basis in 2002. The losses in 2003 and 2002 are primarily attributable to continued declines in our business, the charges for severance and related costs and factors associated with the establishment of a US income tax valuation allowance beginning in the fourth quarter of 2002.
Liquidity and Capital Resources
Introduction
      Our principal capital requirements are to fund working capital needs, capital expenditures, other investments in support of revenue generation and growth and payment of Series B stock dividends. Our principal current capital resources consist of our cash and cash equivalent balances. At January 1, 2005, we had cash and cash equivalents of approximately $27.1 million and restricted cash of approximately $0.7 million. Our cash and cash equivalents position decreased $9.9 million, or 27%, to $27.1 million as of January 1, 2005 compared to $37.0 million at December 27, 2003. The cash and cash equivalents decrease is primarily related to the Interelate Acquisition of $5.6 million and the funding of working capital of $4.4 million. Restricted cash represents cash as security for our letters of credit. Restricted cash decreased $0.2 million, to $0.7 million as of January 1, 2005 compared to $0.9 million at December 27, 2003. The $0.2 million decrease in restricted cash is due to reducing the letters of credit.
Cash Flows from Operations
      Cash flows from operating activities were a use of approximately $2.9 million and $9.6 million during fiscal years 2004 and 2003, respectively. Net cash outflows from operating losses, annual corporate insurance payments, prepaid software maintenance contracts and payments with respect to severance and related costs contributed to the use of cash. DSO of 50 days at January 1, 2005 represented an increase of 4 days compared to 46 days at December 27, 2003. We do not expect any significant collection issues with our clients. Unearned revenue was a $3.8 million source of cash during fiscal year 2004 compared to $0.2 million during fiscal year 2003. The increase of $3.6 million primarily reflects prepayments from our clients for Managed services contracts. At January 1, 2005, there remained $1.9 million of unpaid severance and related costs (see Note Four to the Consolidated Financial Statements included in Part II, Item 8).
Cash Flows from Investing Activities
      Cash flows used in investing activities increased $4.9 million, to $6.1 million during fiscal year 2004 from $1.2 million during fiscal year 2003. Net cash outflows consisted of $5.6 million related to the Interelate Acquisition and $0.5 million of capital expenditures, primarily related to our Managed services. During 2003, capital expenditures of $1.2 million were primarily related to $0.9 million of spending on investments in IT infrastructure and our Managed services and $0.3 million due to a license payment for intellectual property that is being utilized within our business. The level of capital expenditures for fiscal year 2005 may vary significantly depending on the number of new contracts for hosted services engagements into which we enter. In any event, we expect our capital expenditures to be less than $2.3 million for fiscal year 2005.
Cash Flows from Financing Activities
      Cash flows used in financing activities decreased $0.2 million, to $1.3 million during fiscal year 2004 from $1.5 million during fiscal year 2003. The $1.3 million of cash used in 2004 is attributable to cash dividends of $1.5 million, in the aggregate, paid in January and July of 2004 on the Series B convertible preferred stock (“Series B stock”) offset by $0.2 million decrease in restricted cash. The $1.5 million of cash used during 2003 is attributable to borrowings of $25.8 million, the required deposit of $8.6 million of cash security for the credit line, offset by aggregate payments of $34.4 million and cash dividends of $1.5 million, in the aggregate, paid in January and July of 2003 on the Series B stock. In addition, a semi-annual dividend payment of approximately $0.7 million is expected to be paid in future periods on the Series B stock. The amount of each

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such dividend would decrease by any conversions of the Series B stock into common stock, although any such conversions would require that we pay accrued but unpaid dividends at time of conversion.
Near-Term Liquidity
      Our near-term capital resources consist of our current cash balances, together with anticipated future cash flows. Our balance of cash and cash equivalents was $27.1 million and $37.0 million as of January 1, 2005 and December 27, 2003, respectively. In addition, our restricted cash of $0.7 million at January 1, 2005 is available to support letters of credit issued under our LaSalle credit facility (as described below) for operational commitments, and to accommodate a LaSalle Bank credit requirement associated with the purchase and transfer of foreign currencies.
Bank Facility
      The Company maintains a Loan Agreement with LaSalle Bank National Association (the “Bank”). The maximum principal amount of the secured line of credit under the agreement remained at $2 million throughout the fiscal year 2004 (the “Facility”). The Facility requires eLoyalty to maintain a minimum cash and cash equivalent balance within a secured bank account at the Bank. The balance in the secured account cannot be less than the outstanding balance drawn on the line of credit, and letter of credit obligations under the Facility, plus a de minimis reserve to accommodate a LaSalle Bank credit requirement associated with the purchase and transfer of foreign currencies. eLoyalty had no borrowings under the Facility at January 1, 2005 and December 27, 2003, respectively. Available credit under the Facility has been reduced by approximately $0.7 million related to letters of credit issued under the Facility for operational commitments and a Bank credit requirement associated with the purchase and transfer of foreign currencies. Loans under the Facility bear interest at the Bank’s prime rate or, at eLoyalty’s election, an alternate rate of LIBOR (London InterBank Offering Rate) plus 0.75%. In fiscal year 2004, we did not have any borrowings or interest expense under the Facility. At December 27, 2003 the average annual interest rate was 2.0%. Interest expense was $0.1 million for the fiscal year ended 2003.
Accounts Receivable Customer Concentration
      At January 1, 2005 we had two customers each accounting for 10% or more of total net receivables. Crowe, Chizek and Company LLP accounted for 28% and United HealthCare Services, Inc. accounted for 23%, respectively of total net accounts receivable. Of these amounts, we have collected approximately 100% from Crowe, Chizek and Company LLP and 77% from United HealthCare Services, Inc., respectively, through March 21, 2005. Of total gross accounts receivable as of March 21, 2005, we have collected 90% subsequent to January 1, 2005. Because we have a high percentage of our revenue dependent on a relatively small number of customers, delayed payments by a few of our larger clients could result in a reduction of our available cash.
Summary
      We anticipate that our current unrestricted cash resources, together with other expected internally generated funds, should be sufficient to satisfy our working capital and capital expenditure needs for the next twelve months. We also anticipate that our unrestricted cash resources will be sufficient to meet our current expected needs. If, however, our operating activities or net cash needs for the next twelve months were to differ materially from current expectations due to uncertainties surrounding the current capital market, credit and general economic conditions, competition, potential for suspension or cancellation of a large project, there could be no assurance that we would have access to additional external capital resources on acceptable terms.

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Contractual Obligations
      As of January 1, 2005, our remaining required payment obligations under lease and certain other commitments are shown in the following table:
                                         
        Less Than           More Than
Contractual Obligations   Total   1 Year   1-3 Years   3-5 Years   5 Years
                     
Letters of credit
  $ 623     $ 623     $     $     $  
Operating leases
  $ 4,376     $ 1,534     $ 1,575     $ 975     $ 292  
Severance and related costs
  $ 2,316     $ 1,346     $ 970     $     $  
Purchase obligations
  $ 1,606     $ 1,606     $     $     $  
Letters of Credit
      Letters of credit reflect standby letters of credit issued as collateral for operational leases.
Operating Leases
      Operating leases reflect leases entered into by the Company for technology and office equipment as well as office space. The amounts listed have not been reduced by minimum sublease rentals of $50 due in the future for fiscal year 2005 under non-cancelable subleases.
Severance and Related Costs
      Severance and related costs reflect payments the Company will make in future periods for severance and other related costs due to cost reduction activities in fiscal year 2004 and prior years. The amounts listed have not been reduced by minimum sublease rentals of $167, $167 and $125 due in the future for fiscal years 2005, 2006 and 2007, respectively, under non-cancelable subleases.
Purchase Obligations
      Purchase obligations reflect the costs of goods or services eLoyalty had received prior to January 1, 2005, but had not tendered payment. Purchase orders for third-party support costs associated with Managed services support agreements are also included.
Recent Accounting Pronouncements
      In December 2004, Financial Accounting Standards Board (“FASB”) issued SFAS No. 123R “Share-Based Payment” which replaces SFAS No. 123 and supersedes Accounting Principles Board (“APB”) Opinion No. 25. SFAS No. 123R requires all share-based payments to employees to be recognized in the financials statements at fair value and eliminates the intrinsic value-based method. The Statement is effective for periods beginning after June 15, 2005. We have reviewed SFAS No. 123R and do not anticipate the adoption of SFAS No. 123R to have a material impact on our future financial position or results of operations.
      In March 2004, the EITF reached a consensus on EITF Issue No. 03-06, “Participating Securities and the Two-Class Method under FASB Statement No. 128, Earnings per Share.” EITF 03-06 clarifies what constitutes a participating security and provides further guidance in applying the two-class method of calculating earnings per share (“EPS”). The consensus by the Task Force was effective for reporting periods beginning after March 31, 2004. eLoyalty adopted EITF Issue No. 03-06 in the quarter ended June 26, 2004. There was no impact of the adoption on the computation of EPS during the fiscal year ended 2004, as the effect is antidilutive. In periods of net income, eLoyalty will utilize the two-class method of computing EPS.

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Factors That May Affect Future Results or Market Price of Stock
      Some of the factors that may affect our future results or the market price of our stock and cause or contribute to material differences between actual results and those reflected in forward-looking statements contained in this Form 10-K include the following:
  •  uncertainties associated with the attraction of new clients, the continuation of existing and new engagements with existing clients and the timing of related client commitments, including potential client delays or deferrals of new engagements or existing project extensions in light of prevailing general economic conditions and uncertainties; reliance on a relatively small number of customers for a significant percentage of our revenue, reliance on major suppliers, including CRM software providers and other alliance partners, and maintenance of good relations with key business partners;
 
  •  risks involving the variability and predictability of the number, size, scope, cost and duration of, and revenue from client engagements, including risks to our ability to achieve revenue from projects that have been awarded to us as a result of unanticipated deferrals or cancellations of engagements due to changes in customers’ requirements or preferences for the company’s services (because the company’s business is relationship-based, substantially all of the company’s customers retain the right to defer or cancel the company’s engagement, regardless of whether there is a written contract);
 
  •  management of the other risks associated with increasingly complex client projects and new services offerings, including risks relating to the collection of billed amounts, shifts from time and materials-based engagements to alternative pricing or value-based models and variable employee utilization rates, project personnel costs and project requirements;
 
  •  management of growth, expansion into new geographic and market areas and development and introduction of new service offerings, including the timely and cost-effective implementation of enhanced operating, financial and other infrastructure systems and procedures;
 
  •  challenges in attracting, training, motivating and retaining highly skilled management, strategic, technical, product development and other professional employees in a competitive information technology labor market;
 
  •  continuing intense competition in the information technology services industry generally and, in particular, among those focusing on the provision of CRM services and software, including firms with both significantly greater financial and technical resources than eLoyalty and new entrants;
 
  •  the rapid pace of technological innovation in the information technology services industry, including frequent technological advances and new product introductions and enhancements, and the ability to create innovative and adaptable solutions that are consistent with evolving standards and responsive to client needs, preferences and expectations;
 
  •  access in tightened capital and credit markets to sufficient debt and/or equity capital on acceptable terms to meet our future operating and financial needs;
 
  •  protection of our technology, proprietary information and other intellectual property rights or challenges to our intellectual property by third parties;
 
  •  future legislative or regulatory actions relating to the information technology or information technology services industries including those relating to data privacy;
 
  •  our ability to execute our strategy of reducing costs, achieving the benefits of costs reduction activities and maintaining a lower cost structure;
 
  •  our ability to successfully and timely integrate acquired operations into our business;
 
  •  maintenance of our reputation and expansion of our name recognition in the marketplace;

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  •  risks associated with global operations, including those relating to the economic conditions in each country, potential currency exchange and credit volatility, compliance with a variety of foreign laws and regulations and management of a geographically dispersed organization;
 
  •  the overall demand for CRM services and software and information technology consulting services generally; and
 
  •  the uncertain scope of the current economic recovery and its impact on our business, as well as the impact of other future general business, capital market and economic conditions and volatility.
Item 7A. Quantitative and Qualitative Disclosures about Market Risk.
      We provide solutions to clients in a number of countries including the United States, Australia, Austria, Canada, Germany, Ireland and the United Kingdom. For the years ended January 1, 2005 and December 27, 2003, 15% and 14%, respectively, of our revenue was denominated in foreign currencies. Historically, we have not experienced material fluctuations in our results of operations due to foreign currency exchange rate changes. As a result of our exposure to foreign currencies, future financial results could be affected by factors such as changes in foreign currency exchange rates or weak economic conditions in those foreign markets. We do not currently engage, nor is there any plan to engage, in hedging foreign currency risk.
      We also have interest rate risk with respect to changes in variable rate interest on our revolving line of credit. Interest on the line of credit is currently based on either the bank’s prime rate, or LIBOR, which varies in accordance with prevailing market conditions. A change in interest rate impacts the interest expense on the line of credit and cash flows, but does not impact the fair value of the debt. This interest rate risk will not have a material impact on our financial position or results of operations.

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Item 8. Financial Statements and Supplementary Data.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS OF eLOYALTY CORPORATION
           
    Page
     
Financial Statements:
       
 
Report of Independent Registered Public Accounting Firm
    28  
 
Consolidated Balance Sheets — for the years ended January 1, 2005 and December 27, 2003
    29  
 
Consolidated Statements of Operations — for the fiscal years ended 2004, 2003 and 2002
    30  
 
Consolidated Statements of Cash Flows — for the fiscal years ended 2004, 2003 and 2002
    31  
 
Consolidated Statements of Changes in Stockholders’ Equity (Accumulated Deficit) and Comprehensive Loss — for the years ended January 1, 2005, December 27, 2003 and December 28, 2002
    32  
 
Notes to Consolidated Financial Statements
    33  
Financial Statement Schedule:
       
 
Schedule II-Valuation and Qualifying Accounts — for the years ended January 1, 2005, December 27, 2003 and December 28, 2002
    50  

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders of eLoyalty Corporation:
      In our opinion, the consolidated financial statements listed in the accompanying index present fairly, in all material respects, the financial position of eLoyalty Corporation and its subsidiaries (the “Company”) at January 1, 2005 and December 27, 2003, and the results of their operations and their cash flows for each of the three years in the period ended January 1, 2005 in conformity with accounting principles generally accepted in the United States of America. In addition, in our opinion, the financial statement schedule listed in the accompanying index presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements. These financial statements and financial statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements and financial statement schedule based on our audits. We conducted our audits of these statements in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
      As discussed in Note Two to the consolidated financial statements, the Company changed its method of accounting for goodwill in connection with the adoption of Statement of Financial Account Standards No. 142, “Goodwill and Other Intangible Assets,” effective January 1, 2002.
PricewaterhouseCoopers LLP
Chicago, Illinois
February 19, 2005

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eLOYALTY CORPORATION
CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share data)
                     
    January 1,   December 27,
    2005   2003
         
ASSETS:
Current Assets:
               
 
Cash and cash equivalents
  $ 27,070     $ 36,953  
 
Restricted cash
    698       899  
 
Receivables, net
    11,187       7,631  
 
Prepaid expenses
    2,829       1,430  
 
Other current assets
    578       402  
             
   
Total current assets
    42,362       47,315  
Equipment and leasehold improvements, net
    6,779       9,388  
Goodwill
    2,650       1,671  
Intangibles, net
    1,713       262  
Long-term receivables and other
    1,863       1,169  
             
   
Total assets
  $ 55,367     $ 59,805  
             
 
LIABILITIES AND STOCKHOLDERS’ EQUITY:
Current Liabilities:
               
 
Accounts payable
    1,528       2,852  
 
Accrued compensation and related costs
    4,165       4,580  
 
Unearned revenue
    4,466       1,226  
 
Other current liabilities
    3,638       4,788  
             
   
Total current liabilities
    13,797       13,446  
Long-term unearned revenue
    774        
Other long-term liabilities
    664       1,144  
             
   
Total liabilities
    15,235       14,590  
             
Commitments and contingencies (Note 16)
               
Redeemable Series B convertible preferred stock, $0.01 par value; 5,000,000 shares authorized and designated; 4,150,803 and 4,156,221 shares issued and outstanding with a liquidation preference of $21,910 and $21,922 at January 1, 2005 and December 27, 2003, respectively
    21,169       21,197  
Stockholders’ Equity:
               
 
Preferred stock, $0.01 par value; 35,000,000 shares authorized; none issued and outstanding
           
 
Common stock, $0.01 par value; 50,000,000 shares authorized; 7,407,065 and 6,919,599 shares issued and outstanding, respectively
    74       69  
 
Additional paid-in capital
    150,659       149,140  
 
Accumulated deficit
    (121,032 )     (115,165 )
 
Accumulated other comprehensive loss
    (3,451 )     (3,832 )
 
Unearned compensation
    (7,287 )     (6,194 )
             
   
Total stockholders’ equity
    18,963       24,018  
             
   
Total liabilities and stockholders’ equity
  $ 55,367     $ 59,805  
             
The accompanying Notes to Consolidated Financial Statements are
an integral part of this financial information.

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eLOYALTY CORPORATION
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)
                           
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Revenue
  $ 72,573     $ 62,579     $ 86,698  
Operating Expenses:
                       
 
Cost of services
    53,232       48,667       57,811  
 
Selling, general and administrative
    19,482       23,727       29,110  
 
Severance and related costs
    947       2,405       9,075  
 
Depreciation
    5,247       5,299       5,483  
 
Amortization of intangibles
    350       63        
 
Goodwill impairment
          557        
                   
Total operating expenses
    79,258       80,718       101,479  
                   
Operating loss
    (6,685 )     (18,139 )     (14,781 )
Interest income (expense) and other, net
    231       256       758  
                   
Loss before income taxes
    (6,454 )     (17,883 )     (14,023 )
Income tax (benefit) provision
    (587 )     388       21,381  
                   
Net loss
    (5,867 )     (18,271 )     (35,404 )
Dividends and accretion related to Series B preferred stock
    (1,499 )     (1,508 )     (5,371 )
                   
Net loss available to common stockholders
  $ (7,366 )   $ (19,779 )   $ (40,775 )
                   
 
Basic net loss per common share
  $ (1.22 )   $ (3.48 )   $ (7.86 )
                   
Diluted net loss per common share
  $ (1.22 )   $ (3.48 )   $ (7.86 )
                   
 
Shares used to calculate basic net loss per share
    6,027       5,689       5,190  
                   
Shares used to calculate diluted net loss per share
    6,027       5,689       5,190  
                   
 
Noncash compensation included in individual line items above:
                       
Cost of services
  $ 1,063     $ 834     $ 872  
Selling, general and administrative
    1,697       2,101       2,917  
Severance and related costs
    176              
                   
Total noncash compensation
  $ 2,936     $ 2,935     $ 3,789  
                   
The accompanying Notes to Consolidated Financial Statements are
an integral part of this financial information.

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eLOYALTY CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
                               
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Cash Flows from Operating Activities:
                       
 
Net loss
  $ (5,867 )   $ (18,271 )   $ (35,404 )
 
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
                       
   
Depreciation, amortization and noncash compensation
    8,357       8,297       9,273  
   
Goodwill impairment
          557        
   
Provision for uncollectable amounts
                (400 )
   
Noncash severance and related costs
                856  
   
Deferred income taxes
                22,510  
 
Changes in assets and liabilities, net of effect of acquisition:
                       
   
Receivables
    (2,395 )     3,915       11,832  
   
Refundable income taxes
    47       199       7,114  
   
Prepaids and other current assets
    (1,426 )     (335 )     43  
   
Accounts payable
    (1,409 )     1,147       (401 )
   
Unearned revenue
    3,773       202       1,024  
   
Accrued compensation and related costs
    (1,271 )     (1,849 )     (2,881 )
   
Other liabilities
    (2,141 )     (3,457 )     (2,604 )
   
Long-term receivables and other
    (598 )     31       (550 )
                   
     
Net cash (used in) provided by operating activities
    (2,930 )     (9,564 )     10,412  
                   
Cash Flows from Investing Activities:
                       
 
Interelate acquisition
    (5,587 )            
 
Capital expenditures and other
    (475 )     (1,209 )     (2,266 )
                   
     
Net cash used in investing activities
    (6,062 )     (1,209 )     (2,266 )
                   
Cash Flows from Financing Activities:
                       
 
Proceeds from revolving credit agreement
          25,800        
 
Repayments on revolving credit agreement
          (34,400 )      
 
Proceeds from exercise of stock options
    1              
 
Decrease (increase) in restricted cash
    201       8,680       (131 )
 
Payments of Series B dividends
    (1,483 )     (1,543 )     (888 )
 
Proceeds from stock compensation plans
                89  
                   
     
Net cash used in financing activities
    (1,281 )     (1,463 )     (930 )
                   
Effect of exchange rate changes on cash and cash equivalents
    390       310       (990 )
                   
(Decrease) increase in cash and cash equivalents
    (9,883 )     (11,926 )     6,226  
Cash and cash equivalents, beginning of period
    36,953       48,879       42,653  
                   
Cash and cash equivalents, end of period
  $ 27,070     $ 36,953     $ 48,879  
                   
Supplemental Disclosures of
                       
Cash Flow Information Cash paid for interest
  $     $ (88 )   $ (210 )
 
Cash refunded (paid) for income taxes, net
  $ 10     $ 227     $ 6,820  
The accompanying Notes to Consolidated Financial Statements are
an integral part of this financial information.

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eLOYALTY CORPORATION
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(ACCUMULATED DEFICIT) AND COMPREHENSIVE LOSS
(In thousands, except share data)
                                                           
            Retained   Accumulated        
    Common Stock   Additional   Earnings   Other       Total
        Paid-In   (Accumulated   Comprehensive   Unearned   Stockholders’
    Shares   Amount   Capital   Deficit)   Loss   Compensation   Equity
                             
Balance, December 29, 2001
    5,629,218     $ 56     $ 150,071     $ (61,490 )   $ (4,541 )   $ (6,749 )   $ 77,347  
                                           
Net loss
                            (35,404 )                     (35,404 )
Foreign currency translation
                                    390               390  
                                           
 
Comprehensive loss
                                                    (35,014 )
Issuance of common stock for stock option awards and ESPP
    20,455               91                               91  
Issuance of restricted common stock
    1,208,470       12       7,604                       (7,616 )      
Amortization/forfeitures of unearned compensation
    (324,490 )     (3 )     (2,748 )                     4,885       2,134  
Accretion of beneficial conversion feature
                    (3,769 )                             (3,769 )
Series B conversions
    218,745       2       1,114                               1,116  
Preferred stock dividend
                    (1,602 )                             (1,602 )
                                           
Balance, December 28, 2002
    6,752,398     $ 67     $ 150,761     $ (96,894 )   $ (4,151 )   $ (9,480 )   $ 40,303  
                                           
Net loss
                            (18,271 )                     (18,271 )
Foreign currency translation
                                    319               319  
                                           
 
Comprehensive loss
                                                    (17,952 )
Issuance of restricted common stock
    348,656       4       1,268                       (1,272 )      
Amortization/forfeitures of unearned compensation
    (368,861 )     (4 )     (2,334 )                     4,558       2,220  
Series B conversions
    187,406       2       953                               955  
Preferred stock dividend
                    (1,508 )                             (1,508 )
                                           
Balance, December 27, 2003
    6,919,599     $ 69     $ 149,140     $ (115,165 )   $ (3,832 )   $ (6,194 )   $ 24,018  
                                           
Net loss
                            (5,867 )                     (5,867 )
Foreign currency translation
                                    381               381  
                                           
 
Comprehensive loss
                                                    (5,486 )
Issuance of restricted common stock
    738,027       7       4,309                       (4,316 )      
Issuance of common stock for stock option awards
    312               1                               1  
Amortization/forfeitures of unearned compensation
    (256,291 )     (2 )     (1,320 )                     3,223       1,901  
Series B conversions
    5,418               28                               28  
Preferred stock dividend
                    (1,499 )                             (1,499 )
                                           
Balance, January 1, 2005
    7,407,065     $ 74     $ 150,659     $ (121,032 )   $ (3,451 )   $ (7,287 )   $ 18,963  
                                           
The accompanying Notes to Consolidated Financial Statements are
an integral part of this financial information.

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in thousands, except per share data)
Note One — Description of Business
      eLoyalty is a leading management consulting, systems integration, and managed services company focused on optimizing customer interactions. With professionals in offices throughout North America and Europe, eLoyalty’s broad range of enterprise CRM services and solutions include creating customer strategies; defining technical architectures; selecting, implementing and integrating best-of-breed CRM and analytics software applications; providing ongoing support for multi-vendor systems; and hosting application environments. The combination of eLoyalty’s methodologies and technical expertise enables eLoyalty to deliver the tangible economic benefits of customer loyalty for its clients.
Note Two — Summary of Significant Accounting Policies
      Fiscal Year-End  — The fiscal year ends for 2004, 2003 and 2002 were January 1, 2005, December 27, 2003 and December 28, 2002, respectively. Fiscal year 2004 consisted of fifty-three weeks instead of fifty-two weeks, which did not have a material impact on our financial position or results of operations.
      Consolidation  — The consolidated financial statements include the accounts of eLoyalty and all of its subsidiaries. All significant intercompany transactions have been eliminated.
      Revenue Recognition  — eLoyalty derives substantially all of its revenue from professional services. Most of this revenue is from consulting services that involve integrating or building a system for clients. eLoyalty provides consulting services on a time and materials basis or on a fixed-fee basis. For the integration or the building of a system, eLoyalty recognizes revenue utilizing the percentage-of-completion method as services are performed. Percentage-of-completion estimates are based on the ratio of actual hours incurred to total estimated hours. For all other Consulting services, we recognize revenue as the service is performed. Revenue from fixed price Managed services contracts is recognized ratably over the contract period of the services. For all other Managed services we recognize revenue as the work is performed.
      Revenue from the resale of third-party software and in certain circumstances from the licensing of proprietary software is recognized upon delivery provided the Company has no further obligations to install or modify the software. Revenue from the sales of software/hardware is recorded at the gross amount of the sale when the contracts satisfy the requirements of Emerging Issues Task Force (“EITF”) 99-19.
      Contracts containing multiple services are segmented into individual elements when the services represent separate earning processes and the fair value of the individual elements is objectively measured. Revenue for contracts with multiple elements is allocated based on the fair value of the elements and is recognized in accordance with our accounting policies for each individual element, as described above.
      eLoyalty uses subcontractors to supplement its resources on client engagements. Revenue generated through subcontractors is recognized as the service is performed, and the related subcontractor costs are included in cost of services.
      Losses on engagements, if any, are recognized when they are probable and estimable.
      Payments received for Managed services contracts in excess of the amount of revenue recognized for these contracts are recorded in Unearned Revenue until revenue recognition criteria are met.
      In accordance with EITF Issue No. 01-14, we record out-of-pocket expenses as revenue in the statements of operations. Out-of-pocket expenses included in revenue for the fiscal years ended 2004, 2003 and 2002 were $4,330, $3,802 and $7,899, respectively.
      Reclassifications  — Certain amounts reported in previous years have been reclassified to conform to the fiscal year 2004 presentation. These reclassifications had no impact on net loss or stockholders’ equity.

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Cost of Services  — Cost of services consist primarily of salaries, incentive compensation, billable and non-billable expenses, employee benefits for eLoyalty personnel available for client assignments, third-party software and support costs and fees paid to subcontractors for work performed on client projects.
      Cash and Cash Equivalents  — eLoyalty considers all highly liquid investments readily convertible into known amounts of cash (with original maturities of three months or less) to be cash equivalents. These short-term investments are carried at cost plus accrued interest, which approximates market.
      Restricted Cash  — Restricted cash principally represents cash as security for eLoyalty’s line of credit and letters of credit.
      Equipment and Leasehold Improvements  — Computers, software, furniture and equipment are carried at cost and depreciated on a straight-line basis over their estimated useful lives. Leasehold improvements are amortized over the lesser of the useful life or the lease term. The useful life for computers and software is three years. For enterprise software applications where a longer useful life is deemed appropriate, five years is used. For furniture and equipment, a useful life of five years is used. Maintenance and repair costs are expensed as incurred. The cost and related accumulated depreciation of assets sold or disposed of are eliminated from the respective accounts and resulting gain or loss is included in the statements of operations. The carrying value of equipment and leasehold improvements is periodically reviewed to assess recoverability based on future undiscounted cash flows. An impairment loss, if any, would be measured as the excess of the carrying value over the fair value.
      eLoyalty accounts for software developed for internal use in accordance with Statement of Position 98-1, “Accounting for the Costs of Computer Software Developed or Obtained for Internal Use.” As such, costs incurred that relate to the planning and post-implementation phases of development are expensed. Costs incurred during application development stage are capitalized and amortized over the asset’s estimated useful life, generally three to five years.
      Goodwill  — eLoyalty adopted Statement of Financial Accounting Standards (“SFAS”) No. 142 “Goodwill and Other Intangible Assets” on January 1, 2002 and no longer amortizes goodwill. Goodwill is tested for impairment annually. The impairment test consists of a comparison of the implied fair value of the reporting unit with its carrying amount. If the carrying amount of the reporting unit exceeds the implied fair value of that reporting unit an impairment loss of goodwill will be recognized in an amount equal to that excess.
      As a result of the annual review of goodwill impairment as of January 1, 2005 no impairment was identified. For the year ended December 27, 2003, the Company determined that goodwill relating to a 1996 acquisition in Europe could not continue to be supported by the fair value of the International reporting unit. Accordingly, the Company recognized a goodwill impairment charge of $557 in the fourth quarter of 2003.
      Changes in the carrying value of goodwill as of January 1, 2005 are as follows:
                         
    North        
    America   International   Total
             
Goodwill balance as of December 28, 2002
  $ 1,671     $ 464     $ 2,135  
Goodwill impairment
          (557 )     (557 )
Effect of exchange rate fluctuations
          93       93  
                   
Goodwill balance as of December 27, 2003
  $ 1,671     $     $ 1,671  
                   
Interelate Acquisition
    979             979  
                   
Goodwill balance as of January 1, 2005
  $ 2,650     $     $ 2,650  
                   

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Intangible Assets  — Intangible assets reflect intangibles related to the Interelate Acquisition (as discussed in Note Three) and the 2003 purchase of a license for certain intellectual property. These intangible assets are amortized over 12 months to 60 months. Unamortized intangible assets as of January 1, 2005 and December 27, 2003 were $1,713 and $262, respectively. eLoyalty did not have any intangible assets as of December 28, 2002. Accumulated amortization of intangible assets as of January 1, 2005 and December 27, 2003 was $412 and $63, respectively. Amortization expense will be $532, $370, $320, $320 and $171 for the fiscal years ended 2005, 2006, 2007, 2008 and 2009, respectively.
      Research and Development Costs  — Research and development costs are expensed as incurred. Research and development expenses relate primarily to the dedicated research and development facility maintained by eLoyalty, and consist primarily of salaries, incentive compensation and employee benefits costs for dedicated personnel, occupancy costs, staff recruiting costs, administrative costs, travel expenses and depreciation.
      Stockholders’ Equity  — Stockholders’ equity includes common stock issued, additional paid-in capital, retained earnings (deficit), accumulated other comprehensive loss related to foreign currency translation and unearned compensation related to stock-based compensation. The 4.2 million shares of Series B stock are not classified as permanent equity in the accompanying balance sheets as the preferred stockholders have the ability to initiate a redemption that is considered outside eLoyalty’s control.
      Earnings (Loss) Per Common Share  — eLoyalty calculates earnings (loss) per share in accordance with SFAS No. 128, “Earnings per Share.” Basic net loss per common share has been computed by dividing the net loss available to common stockholders for each period presented by the weighted average shares outstanding. Diluted loss per common share has been computed by dividing the net loss available to common stockholders by the weighted average shares outstanding plus the dilutive effect of common stock equivalents, which consist of convertible preferred stock, restricted stock awards and options, using the “treasury stock” method. In periods in which there was a loss, the dilutive effect of common stock equivalents was not included in the diluted loss per share calculation as it was antidilutive.
      Foreign Currency Translation  — The functional currencies for eLoyalty’s foreign subsidiaries are their local currencies. All assets and liabilities of foreign subsidiaries are translated to US dollars at end of period exchange rates. The resulting translation adjustments are recorded as a component of stockholders’ equity and comprehensive income. Income and expense items are translated at average exchange rates prevailing during the period. Gains and losses from foreign currency transactions of these subsidiaries are included in interest income (expense) and other within the consolidated statements of operations.
      Fair Value of Financial Instruments  — The carrying values of current assets and liabilities approximated their fair values as of January 1, 2005 and December 27, 2003.
      Concentration of Credit Risk  — Financial instruments that potentially subject eLoyalty to a concentration of credit risk consist of cash and cash equivalents, restricted cash and accounts receivable. Cash and cash equivalents and restricted cash are deposited with high credit quality financial institutions. The Company’s accounts receivable are derived from revenue earned from customers located primarily in the US and are denominated in US dollars. For the fiscal year ended 2004, eLoyalty had three clients each accounting for 10% or more of total revenue. These clients were Crowe, Chizek and Company LLP at 14%, United HealthCare Services, Inc. at 13% and Allstate Insurance Company at 10%. For the fiscal year ended 2003, eLoyalty had three clients each accounting for 10% or more of total revenue. These customers were United HealthCare Services, Inc. at 24%, AT&T Wireless at 11% and Allstate Insurance Company at 10%. For the fiscal year ended 2002, eLoyalty had four clients each accounting for 10% or more of total revenue. These customers were United HealthCare Services, Inc. at 14%, Eli Lilly at 12%, Allstate Insurance Company at 11% and AT&T Wireless at 10%. At January 1, 2005 we had two customers each accounting for 10% or more of total net receivables. Crowe, Chizek and Company LLP and United HealthCare Services, Inc. accounted for 28% and 23%, respectively, of total net accounts receivable.

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Stock-Based Compensation  — eLoyalty accounts for stock-based compensation using Accounting Principles Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to Employees,” whereby compensation cost for stock options is measured as the excess, if any, of the fair market value of a share of the Company’s stock at the date of grant over the amount that must be paid to acquire the stock. SFAS No. 123, “Accounting for Stock-Based Compensation” issued subsequent to APB No. 25 and amended by SFAS No. 148, “Accounting for Stock-Based Compensation — Transition and Disclosure” defines a fair value-based method of accounting for employee stock options but allows companies to continue to measure compensation cost for employee stock options using the intrinsic value-based method described in APB No. 25.
      The following table illustrates the effect on net loss available to common stockholders and net loss per share if eLoyalty had applied the fair value recognition provisions of SFAS No. 123, “Accounting for Stock-Based Compensation,” as amended by SFAS No. 148, “Accounting for Stock-Based Compensation — Transition and Disclosure,” to stock-based employee compensation. No compensation costs have been recognized for awards of stock options in the accompanying Consolidated Statements of Operations. Compensation costs were recognized for restricted and installment awards as expense in the accompanying Consolidated Statements of Operations.
                           
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Net loss available to common stockholders as reported
  $ (7,366 )   $ (19,779 )   $ (40,775 )
 
Stock-based compensation related to restricted and installment awards included in net loss available to common stockholders
    2,585       2,448       2,475  
 
Stock-based compensation expense related to options, restricted and installment awards determined under the fair value method
    (5,108 )     (13,126 )     (9,163 )
                   
 
Pro forma
  $ (9,889 )   $ (30,457 )   $ (47,463 )
                   
Basic net loss per share:
                       
 
As reported
  $ (1.22 )   $ (3.48 )   $ (7.86 )
                   
 
Pro forma
  $ (1.64 )   $ (5.35 )   $ (9.15 )
                   
Diluted net loss per share:
                       
 
As reported
  $ (1.22 )   $ (3.48 )   $ (7.86 )
                   
 
Pro forma
  $ (1.64 )   $ (5.35 )   $ (9.15 )
                   
      Assumptions used for valuation of option grants calculated in accordance with SFAS No. 148 are as follows:
                         
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Expected volatility
    108%-114%       120%-129%       132%-155%  
Risk-free interest rates
    1.8%-3.5%       1.1%-3.1%       2.7%-4.7%  
Expected lives
    5.0  years       5.0  years       5.0  years  
Dividends
                 

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      In December 2004, Financial Accounting Standards Board (“FASB”) issued SFAS No. 123R “Share-Based Payment” which replaces SFAS No. 123 and supersedes APB Opinion No. 25. See discussion under New Accounting Standards.
      Income Taxes  — eLoyalty uses an asset and liability approach, as required under SFAS No. 109, for financial accounting and reporting of income taxes. Deferred income taxes are provided when tax laws and financial accounting standards differ with respect to the amount of income for the year, the basis of assets and liabilities and for tax loss carryforwards. eLoyalty does not provide US deferred income taxes on earnings of US or foreign subsidiaries which are expected to be indefinitely reinvested.
      Use of Estimates  — The preparation of the financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those amounts.
      New Accounting Standards  — In December 2004, FASB issued SFAS No. 123R “Share-Based Payment” which replaces SFAS No. 123 and supersedes APB Opinion No. 25. SFAS No. 123R requires all share-based payments to employees to be recognized in the financials statements at fair value and eliminates the intrinsic value-based method. The Statement is effective for periods beginning after June 15, 2005. eLoyalty reviewed SFAS No. 123R and does not anticipate the adoption of SFAS No. 123R to have a material impact on the Company’s future financial position or results of operations.
      In March 2004, the EITF reached a consensus on EITF Issue No. 03-06, “Participating Securities and the Two-Class Method under FASB Statement No. 128, Earnings per Share.” EITF Issue No. 03-06 clarifies what constitutes a participating security and provides further guidance in applying the two-class method of calculating earnings per share (“EPS”). The consensus by the Task Force was effective for reporting periods beginning after March 31, 2004. eLoyalty adopted EITF Issue No. 03-06 in the quarter ended June 26, 2004. There was no impact of the adoption on the computation of EPS during the fiscal year ended 2004, as the effect is antidilutive. In periods of net income, eLoyalty will utilize the two-class method of computing EPS.
Note Three — Acquisition
      On July 16, 2004, eLoyalty acquired substantially all of the net assets and business of Interelate, Inc. (“Interelate”) for approximately $5,380 of cash consideration (before transaction costs of $207) (the “Interelate Acquisition”). The acquired business, employees, customers and net assets have been integrated into eLoyalty and it operates as eLoyalty’s Marketing Managed Services group.
      The acquisition was accounted for as a purchase transaction, and accordingly, the assets and liabilities of the acquired entity were recorded at their fair values as of the date of acquisition.
      The purchase price allocation was as follows:
           
Accounts receivable and other current assets
  $ 1,387  
Computer equipment and furniture
    1,167  
Software
    989  
Goodwill
    979  
Intangible asset, client relationships
    1,800  
       
 
Assets
    6,322  
Liabilities assumed
    (735 )
       
 
Net assets acquired
  $ 5,587  
       

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      eLoyalty believes that the purchase price allocation, in accordance with SFAS No. 141, is substantially complete, although it will continue to be reviewed in subsequent quarters.
      The weighted average life of the computer equipment and furniture is approximately 1.6 years, with approximately 80% of this asset being fully depreciated in the first year following the Interelate Acquisition. Software has a weighted average life of approximately three years for depreciation purposes.
      The primary items that generated goodwill are the value of the assembled workforce, as well as the value of future expected earnings, neither of which qualify as an amortizable intangible asset. Although the goodwill is deductible for U.S. income tax purposes, the prospective value may be limited due to the uncertainty regarding the realization of eLoyalty’s net deferred tax assets. The amortizable intangible asset resulting from the transaction is Client Relationships, which has a weighted average life of approximately four and a half years.
      The fixed assets (inclusive of software), intangible asset and goodwill are reported as components of our North American segment.
      Pro forma results of operations are not presented for the Interelate Acquisition because the effect of the acquisition is immaterial to the consolidated sales and net income.
Note Four — Severance and Related Costs
      Severance costs are comprised primarily of contractual salary and related fringe benefits over the severance payment period. Facility costs include losses on contractual lease commitments, net of estimated sublease recoveries, and impairment of leasehold improvements and certain office assets. Other costs include laptop costs, contractual computer lease termination costs and employee related expenses.
      In response to the current business environment and shifting skill and geographic requirements, and in prior periods, an overall decrease in demand for information technology (“IT”) consulting services, a number of cost reduction activities were undertaken, principally consisting of personnel reductions in fiscal year 2004, and personnel reductions, office space reductions and office closures in prior periods. These cost reduction activities were designed to size the workforce to meet eLoyalty’s expected business requirements. During fiscal years 2004, 2003 and 2002, eLoyalty recognized pre-tax charges (including adjustments) of $947, $2,405 and $9,075, respectively. Severance and related costs for fiscal year 2004 included $1,318 for employee severance and related costs associated with the elimination of 14 positions, in both the North American and International segments. Total 2004 adjustments of $371 consisted of $362 primarily related to a favorable settlement of employment litigation in the International segment and $9 related to changes in estimated sublease rental income from previous office space reductions. Severance and related costs for fiscal year 2003 included $3,561 for employee severance and related costs associated with the elimination of 67 positions, in both the North American and International segments. Total fiscal year 2003 adjustments of $1,156 consisted of $347 primarily related to the favorable resolution of two matters involving former employees, $699 related to changes in estimated sublease rental income from previous office space reductions and $110 of favorable adjustments to previous cost estimates, primarily due to the termination of an equipment lease. The $9,075 charge for fiscal year 2002 included $5,486 of employee severance and related costs for the elimination of 107 positions, in both the North American and International segments and $3,589 of related office space reductions and office closures.
      During the fiscal year 2004, eLoyalty made cash payments of $2,637 related to cost reduction actions initiated in 2004 and earlier periods. eLoyalty expects substantially all severance and other charges to be paid out by the first quarter of 2006 pursuant to agreements entered into with affected employees. Facility costs related to office space reductions and office closures, reserved for in fiscal years 2002 and 2001, are to be paid pursuant to contractual lease terms through 2007.

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      The severance and related costs and their utilization for the year ended January 1, 2005 are as follows:
                                         
    Reserve               Reserve
    Balance               Balance
    12-27-03   Charges   Adjustments   Payments   01-01-05
                     
Employee severance
  $ 1,656     $ 1,240     $ (362 )   $ (1,820 )   $ 714  
Facilities
    1,863             (9 )     (651 )     1,203  
Other
    116       78             (166 )     28  
                               
Total
  $ 3,635     $ 1,318     $ (371 )   $ (2,637 )   $ 1,945  
                               
      Of the $1,945 that remained reserved as of January 1, 2005, $664 related to future lease payments, net of estimated sublease recoveries, is recorded in “Long-term liabilities,” $714 related to severance payments is recorded in “Accrued compensation and related costs” and the balance of $567 is recorded in “Other current liabilities.” Of the balance in “Other current liabilities,” $111 relates to facility lease payments, net of estimated sublease recoveries, and is expected to be paid over the next twelve months.
Note Five — Receivables, Net
      Receivables consist of the following:
                 
    As of
     
    January 1,   December 27,
    2005   2003
         
Amounts billed to clients
  $ 10,443     $ 8,938  
Unbilled revenue
    1,133       186  
             
      11,576       9,124  
Allowances for doubtful accounts
    (389 )     (1,493 )
             
Receivables, net
  $ 11,187     $ 7,631  
             
      Amounts billed to clients represent fees and reimbursable project-related expenses. Unbilled revenue represents fees, project-related expenses, materials and subcontractor costs performed in advance of billings in accordance with contract terms. Unbilled revenue at January 1, 2005 and December 27, 2003 consists of amounts due from customers and is anticipated to be collected within normal terms. We maintain allowances for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments and customers indicating their intention to dispute their obligation to pay for contractual services provided by us. If the financial condition of our customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Note Six — Equipment and Leasehold Improvements
      Equipment and leasehold improvements consist of the following:
                 
    As of
     
    January 1,   December 27,
    2005   2003
         
Computers and software (1)
  $ 25,477     $ 22,987  
Furniture and equipment (1)
    2,265       2,333  
Leasehold improvements
    1,219       1,322  
             
      28,961       26,642  
Accumulated depreciation and amortization
    (22,182 )     (17,254 )
             
Equipment and leasehold improvements, net
  $ 6,779     $ 9,388  
             
 
(1)  Fiscal year 2004 includes $2,091 of Computers and software and $65 of Furniture and equipment acquired in the Interelate Acquisition.
     Depreciation expense was $5,247, $5,299 and $5,483 for the fiscal years ended 2004, 2003 and 2002, respectively.
Note Seven — Income Taxes
      Income (loss) before income taxes consisted of the following:
                           
    For the Fiscal Years Ended
     
    2004   2003   2002
             
United States
  $ (5,127 )   $ (12,142 )   $ 3,008  
Foreign
    (1,327 )     (5,741 )     (17,031 )
                   
 
Total
  $ (6,454 )   $ (17,883 )   $ (14,023 )
                   
      The income tax provision (benefit) consists of the following:
                             
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Current:
                       
 
Federal
  $     $     $  
 
State
    (25 )     (35 )     60  
 
Foreign
    (562 )     423       (389 )
                   
   
Total current
    (587 )     388       (329 )
                   
Deferred:
                       
 
Federal
                19,815  
 
State
                2,814  
 
Foreign
                (919 )
                   
   
Total deferred
                21,710  
                   
Income tax (benefit) provision
  $ (587 )   $ 388     $ 21,381  
                   

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Total income tax provision (benefit) differed from the amount computed by applying the federal statutory income tax rate due to the following:
                         
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Federal tax benefit, at statutory rate
  $ (2,259 )   $ (6,259 )   $ (4,908 )
State tax (benefit) provision, net of federal benefit
    (256 )     (495 )     (270 )
Foreign tax rate differences
    1,269       (5,507 )      
Nondeductible expenses
    94       80       88  
Other
    (159 )     8       (222 )
Valuation allowance
    724       12,561       26,693  
                   
Income tax (benefit) provision
  $ (587 )   $ 388     $ 21,381  
                   
      Deferred tax assets and liabilities were comprised of the following:
                     
    As of
     
    January 1,   December 27,
    2005   2003
         
Deferred tax assets:
               
 
Net operating loss carryforwards
  $ 48,361     $ 49,117  
 
Receivable allowances
    154       597  
 
Other accruals
    2,188       656  
 
Depreciation and amortization
    1,638       1,657  
 
Non-deductible reserves
    1,000       994  
 
Tax credit carry forwards
    594       594  
 
Valuation allowance
    (52,610 )     (53,334 )
             
   
Total deferred tax assets
    1,325       281  
             
Deferred tax liabilities:
               
 
Prepaid expenses
    (1,325 )     (281 )
             
   
Total deferred tax liabilities
    (1,325 )     (281 )
             
Net deferred tax asset
  $     $  
             
      During fiscal 2002, eLoyalty established a valuation allowance related to deferred tax assets for the US. This is in addition to the valuation allowance established in 2001 for non-US deferred tax assets. The decision to establish a valuation allowance for the remaining US deferred tax assets was made after assessing financial results and forecasting financial performance for future fiscal years. As of January 1, 2005, total net deferred tax assets of $52,610 are fully offset by a valuation allowance. The Company’s US Federal NOLs of $120,170 and US State NOLs of $91,700 expire beginning in 2021 and 2016, respectively. The Company’s non-US NOLs of $13,439 are subject to various expiration dates beginning in 2007. The Company also carries $594 in Research and Development credit carryforwards that expire beginning in 2020.
      eLoyalty’s ability to utilize its NOLs could become subject to significant limitations under Section 382 of the Internal Revenue Code if eLoyalty were to undergo an ownership change. An ownership change would occur if the stockholders who own or have owned, directly or indirectly, 5% or more of eLoyalty’s common stock or are otherwise treated as 5% stockholders under Section 382 and the regulations promulgated thereunder increase their aggregate percentage ownership of eLoyalty’s stock by more than 50 percentage points over the lowest percentage of the stock owned by these stockholders at any time during the testing

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
period, which is generally the three-year period preceding the potential ownership change. In the event of an ownership change, Section 382 imposes an annual limitation on the amount of taxable income a corporation may offset with NOL carryforwards. Any unused annual limitation may be carried over to later years until the applicable expiration date for the respective NOL carryforwards.
      eLoyalty was spun off from TSC into a separate, publicly traded company on February 15, 2000. Pursuant to the Tax Sharing and Disaffiliation Agreement between TSC and eLoyalty, TSC will generally be liable to eLoyalty for any income tax benefits realized by TSC related to the exercise of eLoyalty stock options by TSC employees. With respect to the realizability of these tax benefits, if any, eLoyalty is dependent on TSC’s ability to realize the benefits, and accordingly, eLoyalty does not recognize these benefits until realized by TSC.
Note Eight — Other Current Liabilities
      Other current liabilities totaled $3,638 and $4,788 as of January 1, 2005 and December 27, 2003, respectively. Other current liabilities consisted of the following:
                 
    As of
     
    January 1,   December 27,
    2005   2003
         
Series B stock dividend payable
  $ 741     $ 726  
Severance and related costs
    567       835  
Income and other taxes
    494       1,360  
Other
    1,836       1,867  
             
Total
  $ 3,638     $ 4,788  
             
Note Nine — Line of Credit
      The Company maintains a Loan Agreement with LaSalle Bank National Association (the “Bank”). The maximum principal amount of the secured line of credit under the agreement remained at $2,000 throughout the fiscal year 2004 (the “Facility”). The Facility requires eLoyalty to maintain a minimum cash and cash equivalent balance within a secured bank account at the Bank. The balance in the secured account cannot be less than the outstanding balance drawn on the line of credit, and letter of credit obligations under the Facility, plus a de minimis reserve to accommodate a LaSalle Bank credit requirement associated with the purchase and transfer of foreign currencies. eLoyalty had no borrowings under the Facility at January 1, 2005 and December 27, 2003, respectively. Available credit under the Facility has been reduced by approximately $698 related to letters of credit issued under the Facility for operational commitments and a Bank credit requirement associated with the purchase and transfer of foreign currencies. Loans under the Facility bear interest at the Bank’s prime rate or, at eLoyalty’s election, an alternate rate of LIBOR (London InterBank Offering Rate) plus 0.75%. In 2004, we did not have any borrowings or interest expense under the Facility. At December 27, 2003 the average annual interest rate was 2.0%. Interest expense was $70 for the fiscal year ended 2003.
Note Ten — Employee Benefit Plans
      eLoyalty Corporation 401(k) Plan — eLoyalty US employees are eligible to participate in the eLoyalty Corporation 401(k) Plan (the “401(k) Plan”) on the first day of the month coinciding with or following their date of hire. The 401(k) Plan allows employees to contribute up to 20% of their eligible compensation and up to 100% of their bonus compensation, subject to Internal Revenue Service statutory limits. For the fiscal years ended 2004, 2003 and 2002, a non-discretionary matching contribution was made at the rate of 50% of the amount that a Plan participant contributed to the Plan during the year, up to 6% of the participants’ qualifying

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
compensation with a maximum match of 3% of eligible earnings. eLoyalty recognized expenses related to the 401(k) Plan of $506, $811 and $926 for the fiscal years ended 2004, 2003 and 2002, respectively. In addition, the Company funds non-US contributory plans as required by statutory regulations. Amounts funded by the Company were immaterial for the periods presented.
      eLoyalty Employee Stock Purchase Plan — eLoyalty froze its Employee Stock Purchase Plan effective March 31, 2002. The Company retains the ability to reactivate this plan in the future. The Stock Purchase Plan purchased 20,455 shares of eLoyalty common stock for the year ended December 28, 2002. The Stock Purchase Plan permitted eligible employees to purchase an aggregate of 125,000 shares of eLoyalty’s common stock.
Note Eleven — Redeemable Convertible Preferred Stock and Capital Stock
      eLoyalty’s authorized capital stock consists of (i) 50,000,000 shares of common stock, par value $0.01 per share, and (ii) 40,000,000 shares of preferred stock, par value $0.01 per share. eLoyalty has 7,407,065 and 6,919,599 shares of its common stock issued and outstanding as of January 1, 2005 and December 27, 2003, respectively. eLoyalty has designated 5,000,000 shares of its preferred stock as its redeemable 7% Series B Convertible Preferred Stock (the “Series B stock”), of which 4,150,803 and 4,156,221 shares are issued and outstanding as of January 1, 2005 and December 27, 2003, respectively. Except where otherwise specifically indicated, all share and price amounts in this Note Eleven give effect to the one-for-ten reverse stock split effected on December 19, 2001, discussed below.
      At the time of issuance of the Series B stock, a beneficial conversion adjustment was calculated (since the fair market value of a share of common stock at the time exceeded the purchase price of a share of Series B stock) aggregating $4,015. The Series B stock was recorded at the date of issuance net of issuance costs and the beneficial conversion adjustment. The discount attributable to the issuance costs was fully accreted on the date of issuance by charging additional paid-in capital and increasing the recorded amount of Series B stock. The Series B stock was accreted to its full redemption value of $23,268 on a straight line basis from the date of issuance to June 19, 2002 by charging additional paid-in capital of $669 per month and increasing the recorded amount of Series B stock by a like amount.
      The Series B stock accrues dividends at a rate of 7% per annum, is entitled to a preference upon liquidation and is convertible on a one-for-one basis into shares of our common stock, subject to adjustment for stock splits, stock dividends and similar actions. The Series B stock generally votes on a one-for-one basis with the common stockholders, subject to adjustment for certain actions and specified matters as to which the Series B stock is entitled to a separate class vote.
      On December 19, 2001, immediately prior to the issuance of the Series B stock, eLoyalty effected a one-for-ten reverse split of its issued and outstanding common stock, with a corresponding reduction in the number of authorized shares of common stock. eLoyalty effected the reverse stock split (i) to reduce the number of its shares outstanding after the private placement and the rights offering, (ii) to enhance the acceptability and marketability of its common stock to the financial community and the investing public, and (iii) to attempt to increase the per share market price of its common stock above NASDAQ’s $1.00 minimum bid requirement.
      On March 17, 2000, the Board of Directors adopted a Stockholder Rights Plan (the “Rights Plan”). The Rights Plan is intended to assure fair and equal treatment for all of eLoyalty’s stockholders in the event of a hostile takeover attempt.
      Under the terms of the Rights Plan, after giving effect to the reverse stock split described above, each share of eLoyalty’s common stock has associated with it ten rights (“Rights”). Each Right entitles the registered holder to purchase from eLoyalty one one-hundredth of a share of Series A junior participating preferred stock, without par value, at an exercise price of $160 (subject to adjustment). The Rights become exercisable under certain circumstances: 10 days after the first public announcement that any person (an

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
“acquiring person”) has acquired 15% or more of eLoyalty’s common stock or the announcement that any person has commenced a tender offer for 15% or more of eLoyalty’s common stock. On September 24, 2001, eLoyalty amended the Rights Plan in connection with the private placement described above. The amendment provides, among other things, that (i) TCV and certain related parties shall not become an “acquiring person” for purposes of the Rights Plan so long as they do not own more than 35% of eLoyalty’s outstanding common stock (determined after giving effect to the conversion of the new Series B stock), and (ii) Sutter Hill and certain related parties shall not become an “acquiring person” for purposes of the Rights Plan so long as they do not own more than 20% of eLoyalty’s outstanding common stock (determined after giving effect to the conversion of the Series B stock).
      In general, eLoyalty may redeem the Rights in whole, but not in part, at a price of $0.01 per Right at any time until 10 days after any person has acquired 15% or more of eLoyalty’s common stock. The Rights will expire on March 17, 2010, unless earlier redeemed by eLoyalty or exchanged for other shares of eLoyalty’s common stock.
      Under specified conditions, each Right will entitle the holder to purchase eLoyalty’s common stock (or if eLoyalty is acquired in a merger or other business combination, common stock of the acquiror) at the exercise price having a current market value of two times the exercise price. The terms of the Rights may be amended by eLoyalty’s Board of Directors.
Note Twelve — Stock Incentive Plans
      eLoyalty maintains two stock incentive plans: the eLoyalty Corporation 1999 Stock Incentive Plan (the “1999 Plan”) and the eLoyalty Corporation 2000 Stock Incentive Plan (the “2000 Plan”). Under the 1999 Plan and the 2000 Plan, awards of restricted stock or bonus (installment) stock, stock options, stock appreciation rights and performance shares may be granted to directors, officers, employees, consultants, independent contractors and agents of eLoyalty and its subsidiaries. Awards granted under the 1999 Plan and 2000 Plan are made at the discretion of the Compensation Committee of eLoyalty’s Board of Directors or another duly constituted committee of the Board to the extent authorized by such plans and the Board (the “Compensation Committee”). If shares or options awarded under the 1999 Plan and the 2000 Plan are not issued due to cancellation then those options or shares will again become available for issuance under the plans. Under the 1999 Plan, on the first day of each fiscal year, beginning in 2000, the aggregate number of shares available for issuance under the Plan is automatically increased by an amount equal to 5% of the total number of shares of common stock that are outstanding. Under the 2000 Plan an aggregate of 280,000 shares of eLoyalty common stock were reserved for issuance. As of January 1, 2005, there were a total of 346,263 shares available for future grants under the 1999 and 2000 Plans.
      Restricted stock awards are shares of eLoyalty common stock granted to an individual. During the restriction period, the holder of the restricted stock receives all of the benefits of ownership (right to dividends, voting rights, etc.), other than the right to sell or otherwise transfer any interest in the stock. Installment stock awards are grants to an individual of a contractual right to receive future grants of eLoyalty common stock in specified amounts on specified dates, subject to the individual remaining an eLoyalty employee on the date of the subject grant.
      On February 25, 2002, the Compensation Committee of the Board of Directors and ratified by the entire Board of Directors thereafter approved the compensation program (the “Program”) for eLoyalty’s Vice Presidents. As part of the Program, each Vice President was assigned to one of five tiers and total target cash compensation (base salary and target bonus) for all Vice Presidents within each tier was made uniform. Among the goals of the Program was to more closely align the interests of these senior level employees with those of the Company’s stockholders. To this end, under the Program, a target equity ownership level in eLoyalty was set for each tier. The Program also permits supplemental equity grants to be made to Vice

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Presidents at the discretion of the Compensation Committee, thus increasing the Vice President’s equity ownership beyond the targeted amount for his or her position.
      On February 28, 2002, each US Vice President received a grant of restricted eLoyalty common stock in an amount such that, when combined with previous equity grants to such Vice President, the aggregate equity granted to such Vice President approximately equaled the target equity ownership level for the tier to which such Vice President was assigned. The restrictions have and will lapse on such stock in 20 equal quarterly installments. Non-US Vice Presidents received an installment stock award that provides for the issuance, in the aggregate, of the same number of shares of eLoyalty common stock as would have been issued to them as restricted stock, had they been US employees, in 20 equal quarterly installments. Supplemental equity grants have subsequently been made under the Program.
      The following shares (net of cancellations) of eLoyalty common stock, in the aggregate, either were awarded as restricted stock or reserved for issuance under installment stock:
                         
    As of
     
    January 1,   December 27,   December 28,
    2005   2003   2002
             
Shares awarded (1)
    714,337       366,484       1,268,918  
 
(1)  Substantially all of this stock came from eLoyalty’s 1999 Stock Incentive Plan. During fiscal years 2004, 2003 and 2002 $4,315, $1,257 and $7,210 in noncash compensation were recorded and will be charged to income over the five-year restriction lapsing and installment grant period.
     As of January 1, 2005, a total of 1,331,452 restricted common stock shares continued to be subject to restrictions.
      Stock option awards may be in the form of incentive or non-statutory options, provided that incentive stock options may only be granted to officers and employees of eLoyalty. Stock options are generally granted with an exercise price per share equal to the fair market value of a share of eLoyalty common stock on the date of grant and a maximum term of 10 years. Although the Compensation Committee has the authority to set other terms, the options generally become exercisable over a period of four years. The initial vesting may occur after a one or two-year period, with the balance of the shares vesting in equal monthly installments over the remainder of the four-year period, or the entire award may vest in equal monthly increments over the four-year period.
      In addition, the 1999 Plan provides that each non-employee director receive a non-statutory stock option to purchase 5,000 shares of eLoyalty common stock when he or she commences service as a director. On the day following the date of each annual shareholder’s meeting, each non-employee director will receive a non-statutory stock option to purchase 1,200 shares of eLoyalty common stock. Stock options granted to non-employee directors have an exercise price per share equal to the fair market value of a share of eLoyalty common stock on the grant date and a maximum term of 10 years. Stock options granted to non-employee directors upon commencement of services vest ratably over a period of 48 months. Stock options granted to non-employee directors following an annual shareholders’ meeting vest ratably over a period of 12 months.

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Option activity was as follows for the years ended December 28, 2002, December 27, 2003 and January 1, 2005:
                                   
                Weighted
        Weighted       Average
        Average       Fair Value
    Option   Exercise   Options   of Option
    Shares   Price   Exercisable   Grants
                 
Outstanding as of December 29, 2001
    657,740     $ 56.81       467,855          
                         
 
Granted
    210,750     $ 3.85             $ 3.35  
 
Exercised
        $                  
 
Forfeited
    (87,037 )   $ 71.96                  
                         
Outstanding as of December 28, 2002
    781,453     $ 40.84       484,794          
                         
 
Granted
    13,498     $ 3.75             $ 3.18  
 
Exercised
        $                  
 
Forfeited
    (158,911 )   $ 80.08                  
                         
Outstanding as of December 27, 2003
    636,040     $ 30.18       431,469          
                         
 
Granted
    7,800     $ 5.85             $ 4.66  
 
Exercised
    (312 )   $ 4.15                  
 
Forfeited
    (54,206 )   $ 31.79                  
                         
Outstanding as of January 1, 2005
    589,322     $ 29.71       464,576          
                         
      The following table summarizes the status of stock options outstanding and exercisable as of January 1, 2005 by range of exercise price:
                                         
    Options Outstanding   Options Exercisable
         
        Weighted-Average   Weighted-Average       Weighted-Average
    Number   Remaining Contractual   Exercise Price   Number   Exercise Price
Exercise Prices   Outstanding   Life (in Years)   Per Share   Exercisable   Per Share
                     
$  2.73—$  9.99
    226,172       7.9     $ 3.87       107,906     $ 3.90  
$ 10.00—$ 19.99
    106,675       6.4     $ 18.88       102,734     $ 18.92  
$ 20.00—$ 39.99
    160,300       6.4     $ 23.93       157,764     $ 23.98  
$ 40.00—$ 79.99
    52,739       6.9     $ 69.37       52,739     $ 69.37  
$ 80.00—$139.99
    21,476       5.4     $ 108.00       21,473     $ 108.00  
$140.00—$366.25
    21,960       5.9     $ 218.96       21,960     $ 218.96  
                               
Total
    589,322       7.0     $ 29.71       464,576     $ 36.45  
                               
      Under APB No. 25, the fair value of restricted shares at the date of grant is amortized to expense over the vesting period. eLoyalty recorded compensation expense related to awards of restricted stock and installment stock of approximately $2,585, $2,448 and $2,475 for the fiscal years ended 2004, 2003 and 2002, respectively.
      See Note Two for the effect on net loss available to common stockholders and net loss per share if eLoyalty had applied the fair value recognition provisions of SFAS No. 123, “Accounting for Stock-Based Compensation,” as amended by SFAS No. 148, “Accounting for Stock-Based Compensation — Transition and Disclosure,” to stock-based employee compensation.

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Note Thirteen — Loss Per Share
      The following table sets forth the computation of the loss and shares used in the calculation of basic and diluted loss per common share:
                         
    For the Fiscal Years Ended
     
    2004   2003   2002
             
Net loss
  $ (5,867 )   $ (18,271 )   $ (35,404 )
Series B preferred stock dividends and accretion
    (1,499 )     (1,508 )     (5,371 )
                   
Net loss available to common stockholders
  $ (7,366 )   $ (19,779 )   $ (40,775 )
                   
Weighted average shares outstanding
    6,027       5,689       5,190  
Common stock equivalents
    4,408       4,169       3,982  
                   
Total weighted average shares and common stock equivalents (1)
    10,435       9,858       9,172  
                   
 
(1)  In periods in which there was a loss, the dilutive effect of common stock equivalents, which is primarily related to the 7% Series B Convertible Preferred Stock, was not included in the diluted loss per share calculation as they were antidilutive.
Note Fourteen — Segment Information
      eLoyalty focuses exclusively on providing CRM related professional services. eLoyalty has two reportable geographic segments: North America (consisting of US and Canada) and International. The following table reflects revenue, operating results and total assets by reportable segment for the fiscal years ended 2004, 2003 and 2002, respectively.
                           
    North        
For the Fiscal Years Ended   America   International   Total
             
Revenue
                       
 
2004
  $ 65,903     $ 6,670     $ 72,573  
 
2003
  $ 56,517     $ 6,062     $ 62,579  
 
2002
  $ 77,636     $ 9,062     $ 86,698  
Operating (loss) income
                       
 
2004
  $ (5,640 )   $ (1,045 )   $ (6,685 )
 
2003
  $ (12,525 )   $ (5,614 )   $ (18,139 )
 
2002
  $ (8,346 )   $ (6,435 )   $ (14,781 )
Total assets
                       
 
January 1, 2005
  $ 48,556     $ 6,811     $ 55,367  
 
December 27, 2003
  $ 54,213     $ 5,592     $ 59,805  
 
December 28, 2002
  $ 81,942     $ 6,885     $ 88,827  
                                                                           
            North                        
    United       America   United               International    
    States   Canada   Total   Kingdom   Ireland   Germany   Other   Total   Total
                                     
Revenue
                                                                       
 
2004
  $ 62,002     $ 3,901     $ 65,903     $ 595     $ 4,734     $ 1,054     $ 287     $ 6,670     $ 72,573  
 
2003
  $ 53,747     $ 2,770     $ 56,517     $ 742     $ 4,832     $ 368     $ 120     $ 6,062     $ 62,579  
 
2002
  $ 74,029     $ 3,607     $ 77,636     $ 2,165     $ 2,635     $ 4,124     $ 138     $ 9,062     $ 86,698  

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
      Total tangible long-lived assets for US operations are $7,398, $9,303 and $13,431 at January 1, 2005, December 27, 2003 and December 28, 2002, respectively.
      Percentage of total revenue for the fiscal years ended 2004, 2003 and 2002, respectively, is as follows:
                           
    For the
    Fiscal Years Ended
     
    2004   2003   2002
             
Revenue:
                       
 
Consulting services
    69 %     77 %     80 %
 
Managed services (1)
    21 %     13 %     8 %
                   
Services revenue
    90 %     90 %     88 %
 
Software
    4 %     4 %     3 %
 
Reimbursed expenses
    6 %     6 %     9 %
                   
Total revenue
    100 %     100 %     100 %
                   
 
(1)  The Interelate Acquisition accounted for approximately one-fourth of the Managed services revenue in fiscal year 2004.
Note Fifteen — Leases
      eLoyalty leases various office facilities under leases expiring at various dates through July 31, 2010. Additionally, eLoyalty leases various property and office equipment under operating leases expiring at various dates. Rental expense for all operating leases approximated $1,966, $2,509 and $3,712 for the fiscal years ended 2004, 2003 and 2002, respectively. These amounts exclude rental payments related to office space reductions, which were $643, $1,747 and $2,536 in fiscal years 2004, 2003 and 2002, respectively.
      Future minimum rental commitments under non-cancelable operating leases with terms in excess of one year are as follows:
         
Year   Amount
     
2005
  $ 1,484  
2006
    949  
2007
    626  
2008
    480  
2009
    495  
Thereafter
    292  
       
    $ 4,326  
       
      The aforementioned amounts do not include facility costs that eLoyalty has accrued as part of the severance and related costs related to restructuring activities as discussed in Note Four of $480, $378 and $285 for fiscal years 2005, 2006 and 2007, respectively. These amounts have been reduced by minimum sublease rentals of $218, $167 and $125 due in the future for fiscal years 2005, 2006 and 2007, respectively, under non-cancelable subleases.
Note Sixteen — Litigation and Other Contingencies
      eLoyalty, from time to time, has been subject to legal claims arising in connection with its business. While the results of these claims cannot be predicted with certainty, there are no asserted claims against

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eLOYALTY CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
eLoyalty that, in the opinion of management, if adversely decided, would have a material effect on eLoyalty’s financial position, results of operations and cash flows.
      eLoyalty is a party to various agreements, including substantially all major services agreements and intellectual property licensing agreements, under which it may be obligated to indemnify the other party with respect to certain matters, including, but not limited to, indemnification against third-party claims of infringement of intellectual property rights with respect to software and other deliverables provided by us in the course of our engagements. These obligations may be subject to various limitations on the remedies available to the other party, including, without limitation, limits on the amounts recoverable and the time during which claims may be made and may be supported by indemnities given to eLoyalty by applicable third parties. Payment by eLoyalty under these indemnification clauses is generally subject to the other party making a claim that is subject to challenge by eLoyalty and dispute resolution procedures specified in the particular agreement. Historically, eLoyalty has not been obligated to pay any claim for indemnification under its agreements and management is not aware of future indemnification payments that it would be obligated to make.
Note Seventeen — Quarterly Data (Unaudited)
                                         
    1st   2nd   3rd   4th   Year
                     
For the Fiscal Year Ended 2004
                                       
Revenue
  $ 14,424     $ 18,176     $ 19,942     $ 20,031     $ 72,573  
Operating loss
  $ (2,344 )   $ (488 )   $ (2,121 ) (1)   $ (1,732 )   $ (6,685 )
Net loss available to common stockholders
  $ (2,688 )   $ (786 )   $ (2,455 ) (1)   $ (1,437 )   $ (7,366 )
Basic net loss per share
  $ (0.45 )   $ (0.13 )   $ (0.41 )   $ (0.23 )   $ (1.22 )
Diluted net loss per share
  $ (0.45 )   $ (0.13 )   $ (0.41 )   $ (0.23 )   $ (1.22 )
Shares used to calculate basic net loss per share (in millions)
    5.93       5.99       6.06       6.13       6.03  
Shares used to calculate diluted net loss per share (in millions)
    5.93       5.99       6.06       6.13       6.03  
For the Fiscal Year Ended 2003
                                       
Revenue
  $ 17,727     $ 16,408     $ 13,458     $ 14,986     $ 62,579  
Operating loss
  $ (4,959 ) (2)   $ (3,046 )   $ (5,517 )   $ (4,617 ) (3)   $ (18,139 )
Net loss available to common stockholders
  $ (5,277 ) (2)   $ (3,426 )   $ (5,846 )   $ (5,230 ) (3)   $ (19,779 )
Basic net loss per share
  $ (0.96 )   $ (0.61 )   $ (1.02 )   $ (0.89 )   $ (3.48 )
Diluted net loss per share
  $ (0.96 )   $ (0.61 )   $ (1.02 )   $ (0.89 )   $ (3.48 )
Shares used to calculate basic net loss per share (in millions)
    5.52       5.62       5.76       5.86       5.69  
Shares used to calculate diluted net loss per share (in millions)
    5.52       5.62       5.76       5.86       5.69  
 
(1)  Includes a $809 charge relating to severance and related costs associated with cost reduction plans.
 
(2)  Includes a $1,260 charge relating to severance and related costs associated with cost reduction plans.
 
(3)  Includes a $948 charge relating to severance and related costs associated with cost reduction plans and a $557 adjustment for impaired international goodwill.

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eLOYALTY CORPORATION
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
(In thousands)
                                   
    Balance at           Balance
Description of Allowance   Beginning           at End of
and Reserves   of Period   Additions   Deductions   Period
                 
Valuation allowances for doubtful accounts:
                               
 
Year ended January 1, 2005
  $ 1,493       (502 )     (602 )   $ 389  
 
Year ended December 27, 2003
  $ 1,590             (97 )   $ 1,493  
 
Year ended December 28, 2002
  $ 2,400       (400 )     (410 )   $ 1,590  
 
Valuation allowances for deferred tax assets:
                               
 
Year ended January 1, 2005
  $ 53,334             (724 )   $ 52,610  
 
Year ended December 27, 2003
  $ 40,773       12,561           $ 53,334  
 
Year ended December 28, 2002
  $ 14,080       26,693           $ 40,773  

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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.
      Not applicable.
Item 9A. Controls and Procedures.
      An evaluation has been carried out under the supervision and with the participation of eLoyalty’s management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) as of January 1, 2005 (the end of our fiscal year). Based on their evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that the Company’s disclosure controls and procedures are effective to ensure that information required to be disclosed by eLoyalty in reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms. There have not been any changes in our internal controls over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the fourth quarter of our fiscal year that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
Item 9B. Other Information.
      Not applicable.
PART III
Item 10. Directors and Executive Officers of the Registrant.
      For information about our executive officers, see “Executive Officers of the Company” included as Item 4A of Part I of this report. The information contained under the captions “Director Election” and “Security Ownership of Certain Beneficial Owners and Management — Section 16(a) Beneficial Ownership Reporting Compliance” in the Proxy Statement to be filed by eLoyalty for its 2005 Annual Meeting of Stockholders is incorporated herein by reference in response to this item.
      eLoyalty Corporation maintains a code of conduct, business principles and ethical behavior (the “Code of Conduct”) applicable to all of our directors, officers and other employees including our Chief Executive Officer and Senior Financial Management. This Code of Conduct addresses ethical conduct, SEC disclosure, legal compliance and other matters as contemplated by Section 406 of the Sarbanes-Oxley Act of 2002. A copy of the Code of Conduct was filed as Exhibit 14.1 to the 2003 Annual Report on Form 10-K and the Code of Conduct is on our internet website. We will make a copy of it available to any person, without charge, upon written request to eLoyalty Corporation, 150 Field Drive, Suite 250, Lake Forest, Illinois 60045, Attn: General Counsel. To the extent permitted by applicable rules of the NASDAQ National Market, we intend to satisfy the disclosure requirement under Item 5.05 of Form 8-K regarding amendments to or waivers of this code of ethics for the Chief Executive Officer or Senior Financial Management by posting this information on our internet website.
Item 11. Executive Compensation.
      The information under “Director Election — Compensation of Directors” and “Executive Compensation — Summary Compensation Table”, “— Compensation Committee Interlocks and Insider Participation”, “— Option Exercises in Fiscal 2004 and Option Values at January 1, 2005”, “— Employment Contracts and Employment Termination and Change in Control Arrangements” in the Proxy Statement to be filed by eLoyalty for its 2005 Annual Meeting of Stockholders is incorporated herein by reference in response to this item.

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Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
      The information under the heading “Security Ownership of Certain Beneficial Owners and Management — Beneficial Ownership Information” in the Proxy Statement to be filed by eLoyalty for its 2005 Annual Meeting of Stockholders is incorporated herein by reference in response to this item.
      The following table shows, as of January 1, 2005, information regarding outstanding awards under all compensation plans of eLoyalty (including individual compensation arrangements) under which equity securities of eLoyalty may be delivered:
                         
    Number of Securities        
    to be Issued   Weighted Average    
    Upon Exercise of   Exercise Price of   Number of Securities
    Outstanding Options,   Outstanding Options,   Remaining Available for
Plan Category   Warrants and Rights (1)   Warrants and Rights   Future Issuance (1)(2)
             
Equity compensation plans approved by security holders
    560,748     $ 29.20       303,872 (3)
Equity compensation plans not approved by security holders
    28,574     $ 39.86       42,391  
                   
Total (4)
    589,322     $ 29.71       346,263  
                   
 
(1)  Reflects number of shares of the Company’s common stock.
 
(2)  All of the securities available for future issuance listed herein may be issued other than upon the exercise of an option, warrant or similar right. All of these shares are available for award in the form of restricted stock, bonus stock, performance shares or similar awards under eLoyalty’s applicable equity compensation plans.
 
(3)  eLoyalty’s plan that has been approved by its stockholders is the 1999 Stock Incentive Plan. This plan includes an “automatic increase” feature whereby, as of the first day of each fiscal year, the number of shares available for awards, other than incentive stock options, automatically increases by an amount equal to five percent (5%) of the number of shares of common stock then outstanding.
 
(4)  Does not include (i) shares of restricted common stock held by employees, which are included in the amount of issued and outstanding shares or (ii) 105,036 shares of common stock issuable pursuant to installment stock awards granted to employees, which (subject to specified conditions) will be issued in the future in consideration of the employees’ services to the Company.
     The plan described in the table above as not having been approved by eLoyalty’s stockholders is the 2000 Stock Incentive Plan. This is a broadly based plan under which non-statutory stock options, restricted stock and bonus stock awards may be granted to officers, employees and certain consultants and independent contractors of eLoyalty and its subsidiaries. This plan may be administered by one or more committees of the Board of Directors that the Board has designated to carry out actions under the plan on its behalf, which is currently the Compensation Committee. All awards made under this plan are discretionary. The committee or, if applicable, the Board determines which eligible persons will receive awards and also determines all terms and conditions (including form, amount and timing) of each award. The plan terminates September 23, 2011, which is ten years after the effective date of the last amendment and restatement of the plan, unless terminated earlier by the Board. Termination of the plan will not affect the terms or conditions of any award granted prior to termination.
Item 13. Certain Relationships and Related Transactions.
      None.
Item 14. Principal Accounting Fees and Services.
      The information under the caption “Ratification of Selection of Independent Public Accountants — Principal Accounting Fees and Services” in the Proxy Statement to be filed by eLoyalty for its 2005 Annual Meeting of Stockholders is incorporated herein by reference in response to this item.

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PART IV
Item 15. Exhibits and Financial Statement Schedules.
(a)  Documents filed as part of this report:
          (1) Financial Statements.
  The consolidated financial statements filed as part of this report are listed and indexed under Item 8 of this Form 10-K and such list is incorporated herein by reference.
          (2) Financial Statement Schedule.
  The financial statement schedule filed as part of this report is listed and indexed under Item 8 of this Form 10-K and is incorporated herein by reference. We have omitted financial statement schedules other than that listed under Item 8 because such schedules are not required or applicable.
          (3) Exhibits.
  The list of exhibits filed with or incorporated by reference into this report is contained in the Exhibit Index to this report on Page I-1, which is incorporated herein by reference.

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SIGNATURES
      Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized, on March 25, 2005.
  eLoyalty Corporation
  By  /s/ Kelly D. Conway
 
 
  Kelly D. Conway
  President and Chief Executive Officer
      Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed below by the following persons on behalf of the registrant in the capacities indicated on this 25th day of March 2005.
         
Name   Capacity
     
 
/s/ Kelly D. Conway
 
Kelly D. Conway
  Director, President and Chief Executive Officer
(Principal Executive Officer)
 
*
 
Tench Coxe
  Chairman of the Board and Director
 
*
 
Jay C. Hoag
  Director
 
*
 
John T. Kohler
  Director
 
*
 
Michael J. Murray
  Director
 
*
 
John C. Staley
  Director
 
/s/ Steven C. Pollema
 
Steven C. Pollema
  Vice President, Operations and
Chief Financial Officer
(Principal Financial and Accounting Officer)
 
*By:   /s/ Steven C. Pollema
 
Steven C. Pollema,
Attorney-in-Fact
   

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EXHIBIT INDEX
      We are including as exhibits to this Annual Report on Form 10-K certain documents that we have previously filed with the Securities and Exchange Commission (“SEC”) as exhibits, and we are incorporating such documents as exhibits herein by reference from the respective filings identified in parentheses below. The management contracts and compensatory plans or arrangements required to be filed as exhibits to this Annual Report on Form 10-K pursuant to Item 14(c) are those listed below as Exhibits 10.2 through 10.8, inclusive, and Exhibits 10.18 through 10.29, inclusive.
         
Exhibit    
No.   Description of Exhibit
     
  3 .1   Certificate of Incorporation of eLoyalty, as amended (filed as Exhibit 3.1 to eLoyalty’s Registration Statement on Form S-1 (Registration No. 333-94293) (the “S-1”)).
 
  3 .2   Certificate of Designation of Series A Junior Participating Preferred Stock of the Company (included as Exhibit 4.2 to Amendment No. 1 to eLoyalty’s Registration Statement on Form 8-A (File No. 0-27975) filed with the SEC on March 24, 2000 (the “8-A Amendment”)).
 
  3 .3   Certificate of Amendment to eLoyalty’s Certificate of Incorporation, effective 7:59 a.m., eastern time, December 19, 2001 (filed as Exhibit 3.3 to eLoyalty’s Annual Report on Form 10-K for the year ended December 29, 2001).
 
  3 .4   Certificate of Amendment to eLoyalty’s Certificate of Incorporation, effective 7:58 a.m., eastern time, December 19, 2001 (filed as Exhibit 3.4 to eLoyalty’s Annual Report on Form 10-K for the year ended December 29, 2001).
 
  3 .5   Certificate of Increase of Series A Junior Participating Preferred Stock of eLoyalty, filed December 19, 2001 (filed as Exhibit 3.5 to eLoyalty’s Annual Report on Form 10-K for the year ended December 29, 2001).
 
  3 .6   Certificate of Designation of 7% Series B Convertible Preferred Stock of eLoyalty, filed December 19, 2001 (filed as Exhibit 3.6 to eLoyalty’s Annual Report on Form 10-K for the year ended December 29, 2001).
 
  3 .7   By-Laws of eLoyalty (filed as Exhibit 3.2 to the S-1).
 
  4 .1   Rights Agreement, dated as of March 17, 2000, between eLoyalty and ChaseMellon Shareholder Services, L.L.C., as Rights Agent (filed as Exhibit 4.1 to the 8-A Amendment).
 
  4 .2   Amendment, dated as of September 24, 2001, to the Rights Agreement between eLoyalty and Mellon Investor Services LLC (filed as Exhibit 4.2 to eLoyalty’s Current Report on Form 8-K dated September 24, 2001, File No. 0-27975).
 
  4 .3   Certificate of Adjustment dated January 10, 2002 (filed as Exhibit 4.3 to eLoyalty’s Annual Report on Form 10-K for the year ended December 29, 2001).
 
  10 .1   Form of Tax Sharing and Disaffiliation Agreement between Technology Solutions Company (“TSC”) and eLoyalty (filed as Exhibit 10.6 to the S-1).
 
  10 .2   eLoyalty Corporation 2000 Stock Incentive Plan (as Amended and Restated as of September 24, 2001) (filed as Exhibit (d)(2) to eLoyalty’s Tender Offer Statement on Schedule TO filed October 15, 2001).
 
  10 .3   eLoyalty Corporation 1999 Stock Incentive Plan (as Amended and Restated as of May 16, 2002) (filed as Exhibit 10.3 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended June 29, 2002).
 
  10 .4   Summary of Discretionary Cash Bonus Program for Executive Officers (filed as Exhibit 10.18 to eLoyalty’s Annual Report on Form 10-K for the year ended December 30, 2000 (File No. 0-27975)).
 
  10 .5   Employment Agreement, dated as of November 15, 1999, between Timothy J. Cunningham and TSC (to which eLoyalty has succeeded) (filed as Exhibit 10.10 to the S-1).
 
  10 .6   Form of Indemnification Agreement entered into between eLoyalty Corporation and each of Tench Coxe and Jay C. Hoag (filed as Exhibit 10.15 to the S-1).

I-1


Table of Contents

         
Exhibit    
No.   Description of Exhibit
     
 
  10 .7   Employment Agreement, dated as of November 7, 2002, between eLoyalty Corporation and Kelly D. Conway (filed as Exhibit 10.1 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended September 28, 2002).
 
  10 .8   Summary of eLoyalty Corporation’s Vice President Compensation Program, dated as of August 12, 2002 (filed as Exhibit 10.2 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended June 29, 2002).
 
  10 .9   Loan Agreement, dated as of December 17, 2001, between eLoyalty Corporation and LaSalle Bank National Association, together with Amendment No. 1 to Loan Agreement, dated as of February 27, 2002 (filed as Exhibit 10.27 to eLoyalty’s Annual Report on Form 10-K for the year ended December 29, 2001).
 
  10 .10   Amendment No. 2 to Loan Agreement, dated as of March 18, 2002, between LaSalle Bank National Association and eLoyalty Corporation (filed as Exhibit 10.1 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended March 30, 2002).
 
  10 .11   Amendment No. 3 to Loan Agreement, dated as of May 13, 2002, between LaSalle Bank National Association and eLoyalty Corporation (filed as Exhibit 10.1 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended June 29, 2002).
 
  10 .12   Amendment No. 4 to Loan Agreement, dated as of December 9, 2002, between LaSalle Bank National Association and eLoyalty Corporation (filed as Exhibit 10.22 to eLoyalty’s Annual Report on Form 10-K for the year ended December 28, 2002).
 
  10 .13   Amendment No. 5 to Loan Agreement, dated as of May 14, 2003, between LaSalle Bank National Association and eLoyalty Corporation (filed as Exhibit 10.1 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended June 28, 2003).
 
  10 .14   Amendment No. 6 to Loan Agreement, dated as of September 8, 2003, between LaSalle Bank National Association and eLoyalty Corporation (filed as Exhibit 10.1 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended September 27, 2003).
 
  10 .15   Amendment No. 7 to Loan Agreement, dated as of December 23, 2003, between LaSalle Bank National Association and eLoyalty Corporation (filed as Exhibit 10.19 to eLoyalty’s Annual Report on Form 10-K for the year ended December 27, 2003).
 
  10 .16†   Amendment No. 8 to Loan Agreement, dated as of December 21, 2004, between LaSalle Bank National Association and eLoyalty Corporation.
 
  10 .17   Amended and Restated Investor Rights Agreement, dated as of December 19, 2001, by and among eLoyalty and the stockholders named therein (filed as Exhibit 10.3 to eLoyalty’s Annual Report on Form 10-K for the year ended December 29, 2001).
 
  10 .18   Employment Agreement, dated January 2 and 8, 2001, and effective January 29, 2001, between Jay A. Istvan and eLoyalty (filed as Exhibit 10.1 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2001, File No. 0-27975).
 
  10 .19   Indemnification Agreement, effective as of January 29, 2001, between Jay A. Istvan and eLoyalty (filed as Exhibit 10.4 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2001, File No. 0-27975).
 
  10 .20   Employment Agreement, effective June 1, 2001, between Steven C. Pollema and eLoyalty (filed as Exhibit 10.1 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2001, File No. 0-27975).
 
  10 .21   Indemnification Agreement, dated June 11, 2001, between Steven C. Pollema and eLoyalty (filed as Exhibit 10.3 to eLoyalty’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2001, File No. 0-27975).
 
  10 .22   Employment Agreement, effective September 9, 2002, between Diane K. Lowe and eLoyalty (filed as Exhibit 10.27 to eLoyalty’s Annual Report on Form 10-K for the year ended December 27, 2003).
 
  10 .23†   Form of Restricted Stock Award Agreement between applicable participant and eLoyalty.
 
  10 .24†   Form of Installment Stock Award Agreement between applicable participant and eLoyalty.

I-2


Table of Contents

         
Exhibit    
No.   Description of Exhibit
     
 
  10 .25†   Employment Agreement, dated December 17, 2004, between Christopher Danson and eLoyalty.
 
  10 .26†   Indemnification Agreement, effective as of December 17, 2004, between Christopher Danson and eLoyalty.
 
  10 .27†   Employment Agreement, dated January 21, 2002, between Karen Bolton and eLoyalty.
 
  10 .28†   Severance Agreement and General Release, effective November 29, 2004, between Diane K. Lowe and eLoyalty.
 
  10 .29†   Severance Agreement and General Release, effective January 12, 2005, between Timothy J. Cunningham and eLoyalty.
 
  14 .1   Code of Conduct (filed as Exhibit 14.1 to eLoyalty’s Annual Report on Form 10-K for the year ended December 27, 2003).
 
  21 .1†   Subsidiaries of eLoyalty Corporation.
 
  23 .1†   Consent of PricewaterhouseCoopers LLP.
 
  24 .1†   Power of Attorney from Tench Coxe, Director.
 
  24 .2†   Power of Attorney from Jay C. Hoag, Director.
 
  24 .3†   Power of Attorney from John T. Kohler, Director.
 
  24 .4†   Power of Attorney from Michael J. Murray, Director.
 
  24 .5†   Power of Attorney from John C. Staley, Director.
 
  31 .1†   Certification of Kelly D. Conway under Section 302 of the Sarbanes-Oxley Act of 2002.
 
  31 .2†   Certification of Steven C. Pollema under Section 302 of the Sarbanes-Oxley Act of 2002.
 
  32 .1†   Certification of Kelly D. Conway and Steven C. Pollema under Section 906 of the Sarbanes-Oxley Act of 2002.
 
†  Filed herewith

I-3

EXHIBIT 10.16

AMENDMENT NO. 8 TO
LOAN AGREEMENT

This Amendment No. 8 to Loan Agreement (the "Amendment") is dated as of the 21st day of December, 2004 and is by and between LASALLE BANK NATIONAL ASSOCIATION ("Lender") and eLOYALTY CORPORATION, a Delaware corporation (the "Borrower").

WITNESSETH:

WHEREAS, Lender and Borrower are parties to that certain Loan Agreement, dated as of December 17, 2001 (as amended or otherwise modified from time to time, the "Loan Agreement"; capitalized terms used herein without definition shall have the meanings ascribed to such terms in the Loan Agreement); and

WHEREAS, the Borrower has requested that the Loan Agreement be amended in certain respects;

NOW, THEREFORE, in consideration of the premises and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, each of Lender and Borrower hereby agree as follows:

1. Amendments to Loan Agreement. In reliance on the representations and warranties set forth in Section 2 of this Amendment and subject to the satisfaction of the conditions precedent set forth in Section 3 of this Amendment, the Loan Agreement is hereby amended as follows:

1.1. The definition of Maturity Date in Section 1.1 of the Loan Agreement is hereby deleted in its entirety and replaced with the following:

""Maturity Date" shall mean December 31, 2005."

1.2. The proviso in the first sentence of Section 2.5 of the Loan Agreement is hereby deleted in its entirety and replaced with the following:

"; provided, however, that Bank may issue Letters of Credit with an expiration date on or before June 30, 2007 in an aggregate face amount not to exceed $1,500,000."

2. Representations and Warranties. To induce the Lender to enter into this Amendment, the Borrower hereby represents and warrants to the Lender that:

2.1. the execution, delivery and performance by the Borrower of this Amendment and each of the other agreements, instruments and documents contemplated


hereby are within its corporate power, have been duly authorized by all necessary corporate action, have received all necessary governmental approval (if any shall be required), and do not and will not contravene or conflict with any provision of law applicable to the Borrower, the certificate of incorporation and by-laws of the Borrower (as amended to date), any order, judgment or decree of any court or governmental agency, or any agreement, instrument or document binding upon the Borrower or any of its property;

2.2. each of the Loan Agreement and the other Loan Documents, each as amended by this Amendment, are the legal, valid and binding obligation of the Borrower to the extent the Borrower is a party thereto, and the Loan Agreement and such Loan Documents are enforceable against the Borrower in accordance with their respective terms;

2.3. the representations and warranties of Borrower contained in the Loan Agreement and the Loan Documents, each as amended hereby, are true and correct in all material respects as of the date hereof, with the same effect as though made on the date hereof, except to the extent that such representations and warranties expressly relate to an earlier date, in which case such representations and warranties are true and correct as of such earlier date; and

2.4. Borrower has performed in all material respects all of its obligations under the Loan Agreement and the other Loan Documents to be performed by it on or before the date hereof and as of the date hereof, Borrower is in compliance with all applicable terms and provisions of the Loan Agreement and each of the other Loan Documents to be observed and performed by it and, assuming the effectiveness of the consents set forth herein, no Event of Default has occurred and is continuing.

3. Conditions. The effectiveness of the amendments and consents set forth above is subject to the following conditions precedent:

3.1. Borrower shall have executed and delivered to Lender, or shall have caused to be executed and delivered to Lender, each in form and substance satisfactory to Lender, this Amendment and such other documents, instruments and agreements as Lender may reasonably request.

3.2. Borrower shall have paid to Agent a fully earned, non-refundable fee of $3,400.

3.3. All proceedings taken in connection with the transactions contemplated by this Amendment and all documents, instruments and other legal matters incident thereto shall be satisfactory to Lender and its legal counsel.

3.4. Assuming the effectiveness of the consents set forth herein, no Event of Default shall have occurred and be continuing.

4. References; Effectiveness. Each of the Lender and the Borrower hereby agree that all references to the Loan Agreement which are contained in any of the other Loan Documents shall refer to the Loan Agreement as amended by this Amendment.

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5. Counterparts. This Amendment may be executed in any number of counterparts and by the different parties on separate counterparts, and each such counterpart shall be deemed to be an original, but all such counterparts shall together constitute but one and the same Amendment.

6. Continued Effectiveness. Except as specifically set forth herein, the Loan Agreement and each of the other Loan Documents shall continue in full force and effect according to their respective terms.

7. Governing Law. This Amendment shall be a contract made under and governed by the internal laws of the State of Illinois.

8. Costs and Expenses. Borrower hereby agrees that all expenses incurred by the Lender in connection with the preparation, negotiation and closing of the transactions contemplated hereby, including without limitation reasonable attorneys' fees and expenses, shall be part of the Obligations.

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IN WITNESS WHEREOF, this Amendment has been executed as of, and is effective as of, the day and year first written above.

eLOYALTY CORPORATION, a Delaware corporation, as Borrower

By Kelly D. Conway Its CEO

LASALLE BANK NATIONAL ASSOCIATION,
as Lender

By June Courtney
Its SVP

-4-

Exhibit 10.23

RESTRICTED STOCK AWARD

eLoyalty Corporation, a Delaware corporation (the "Company"), hereby grants to the individual whose name appears below (the "Participant"), pursuant to the provisions of the ELOYALTY CORPORATION _______ STOCK INCENTIVE PLAN (the "Plan"), a Restricted Stock Award (this "Award") of shares of its Common Stock, $0.01 par value per share (the "Restricted Shares"), as set forth below but only upon and subject to the terms and conditions set forth herein, in the Plan, and in Annex I hereto.

All terms and conditions set forth in Annex I and the Plan are deemed to be incorporated herein in their entirety. All capitalized terms used in this Award and not otherwise defined herein have the respective meanings assigned to them in Annex I or the Plan.

PARTICIPANT'S NAME:                             _______________________
NUMBER OF RESTRICTED SHARES SUBJECT TO AWARD:   ______________
DATE OF AWARD GRANT ("AWARD DATE"):             ______________

VESTING PROVISIONS:

(a) The Participant's Restricted Shares will become vested in __________________ quarterly increments ______________________, beginning ________________ and ending __________________; provided that the Participant is employed by the Company on such dates. If the application of this paragraph (a) would result in the Participant vesting in a fraction of a share of Common Stock, such fractional share of Common Stock shall be rounded up to the next whole share, in which case adjustments may be made to future vesting increments to prevent exceeding the total number of Restricted Shares subject to the Award, as provided above.

(b) If the Participant's employment or service with the Company terminates for any reason other than death, Disability or Retirement before all of the Participant's Restricted Shares have become vested under this Award, the Participant's Restricted Shares that have not become vested will be forfeited on and after the effective date of the termination.

(c) If the Participant's employment or service with the Company is terminated on account of the Participant's death or Disability, all Restricted Shares that have not otherwise vested under this Award will then become fully vested as of the date of such event. For purposes of this Award, "Disability" means a physical or mental condition of a Participant resulting from a bodily injury, disease or mental disorder that renders the Participant eligible for benefits under the Company's long-term disability plan (as in effect as of the date of the Participant's termination of employment and regardless of whether the Participant is otherwise eligible for benefits under such plan), as determined by the Company in its sole discretion.

(d) If the Participant's employment or service with the Company terminates by reason of the Participant's retirement with the Company's approval at age 55 or greater and with at least 5 years of continuous service with the Company, or with the Company and its predecessor on a combined and uninterrupted basis ("Retirement"), an additional 20% of the Restricted Shares subject to this Award (but not in excess of the remaining number of Restricted Shares not yet vested under this Award) will then become fully vested as of the date of the Participant's Retirement.

(e) Notwithstanding the foregoing, if the Participant terminates employment or service with the Company because he or she has become employed by an affiliate or subsidiary of the Company, the Participant shall continue to vest in the Restricted Shares in accordance with the vesting schedule set forth in the preceding paragraph, and the Participant's cessation of employment or service with the Company shall not be deemed a forfeiture event hereunder.

(f) The Board of Directors will have the right to determine, in its sole discretion, how a Participant's leave of absence will affect the terms of this Award, including the vesting of Shares hereunder.

(g) The Company will not have any further obligations to the Participant under this Award if the Participant's Restricted Shares are forfeited as provided herein.

_______________ Page 1 Restricted Stock Award


GENERAL:

This Award is subject to the provisions of the Plan, and will be interpreted in accordance therewith. In the event of a discrepancy between this Award, or any other material describing this Award or the Restricted Shares awarded hereunder, and the actual terms of the Plan, the Plan will govern in all respects. A copy of the Plan is available upon request by contacting the Legal Department at the Company's Lake Forest, Illinois office.

IN WITNESS WHEREOF, this Award has been executed as of the Award Date set forth above.

ELOYALTY CORPORATION

By:

Kelly D. Conway Its: President and Chief Executive Officer

_______________ Page 2 Restricted Stock Award


ANNEX I
TO
RESTRICTED STOCK AWARD

1. Meaning of Certain Terms. As used herein, the following terms have the meanings set forth below. "Board" means the Company's Board of Directors. "Code" means the Internal Revenue Code of 1986, as amended. References to this "Award," the "Restricted Shares" and "herein" are deemed to include the Restricted Stock Award and this Annex I to the Restricted Stock Award taken as a whole. This Annex I and the Restricted Stock Award are deemed to be one and the same instrument. The term "employment" shall have the meanings set forth in
Section 1.4 of the Plan. Other capitalized terms used herein without definition shall have the respective meanings set forth in the Restricted Stock Award or the Plan, as appropriate.

2. Stock Certificates. The Company will issue certificates, or cause its transfer agent to maintain a book entry, for the Restricted Shares in the Participant's name. The Secretary of the Company, or the Company's transfer agent, will hold the certificates for the Restricted Shares, or such Restricted Shares will be maintained in a book entry, until the Restricted Shares are either: (i) forfeited; or (ii) vested. Any certificates that are issued for Restricted Shares will bear a legend in accordance with Section 5 hereof. The Participant's right to receive this Award hereunder is contingent upon the Participant's execution and delivery to the Company of all stock powers or other instruments of assignment (including a power of attorney), each endorsed in blank with a guarantee of signature if deemed necessary or appropriate by the Company, which would permit transfer to the Company of all or a portion of the Restricted Shares in the event such Restricted Shares are forfeited in whole or in part. The Company, or its transfer agent, will release the Restricted Shares, as and when provided by Section 4 hereof.

3. Rights as Stockholder. On and after the Award Date, and except to the extent provided in Section 8 hereof, the Participant will be entitled to all of the rights of a stockholder with respect to the Restricted Shares, including the right to vote the Restricted Shares, the right to receive dividends and other distributions payable with respect to the Restricted Shares, and the right to participate in any capital adjustment applicable to all holders of Common Stock; provided, however, that a distribution with respect to shares of Common Stock, other than a regular cash dividend, will be deposited with the Company and will be subject to the same restrictions as the Restricted Shares. If the Participant forfeits any rights he or she may have under this Award, the Participant shall, on the day following the event of forfeiture, no longer have any rights as a stockholder with respect to the forfeited portion of the Restricted Shares or any interest therein (or with respect to any Restricted Shares not then vested), and the Participant shall no longer be entitled to receive dividends on such stock or vote the Restricted Shares as of any record date occurring thereafter.

4. Terms and Conditions of Distribution. The Company, or its transfer agent, will transfer the vested portion of the Restricted Shares to a brokerage account established by the Company on behalf of the Participant as soon as practicable after the Restricted Shares become vested. If the Participant dies before the Company has distributed any portion of vested Restricted Shares, the Company will transfer that portion of the vested Restricted Shares to a brokerage account established by the Company on behalf of the beneficiary designated by the Participant on a form provided by the Company for this purpose. If the Participant failed to designate a beneficiary, the Company will distribute certificates for the Restricted Shares in accordance with the Participant's will or, if the Participant did not have a will, the Restricted Shares will be distributed in accordance with the laws of descent and distribution. The Company will distribute certificates for any undistributed portion of vested Restricted Shares no later than six months after the Participant's death.

The Committee may require the Participant, or the alternate recipient identified in the preceding paragraph, will be required to satisfy any potential federal, state, local or other tax withholding liability. Such liability must be satisfied at the time the Restricted Shares become "substantially vested" (as defined in the regulations issued under Section 83 of the Code). In order to satisfy the withholding, the Company shall withhold whole shares of Common Stock which would otherwise be delivered having an aggregate Fair Market Value, determined as of the Tax Date in an amount necessary to satisfy the amount of applicable taxes required to be withheld; provided, however, that in the event the Participant is subject to Section 16 of the Exchange Act, the Committee may require that the method of satisfying such an obligation be in compliance with
Section 16 and the rules and regulations thereunder.

The Company will not make any distribution under this Section 4 before the first date any portion of the Restricted Shares may be distributed to the Participant without penalty or forfeiture under federal or state laws or regulations governing short swing trading of securities. In determining whether a distribution would result in such a penalty or forfeiture, the Company and

_______________ Page 1 Restricted Stock Award


the Committee may rely upon information reasonably available to them or upon representations of the Participant's legal or personal representative.

5. Legend on Stock Certificates. If certificates for Restricted Shares are issued in the Participant's name under this Award before that portion of Restricted Shares becomes vested, the certificates shall bear the following legend, or any alternate legend that counsel to the Company believes is necessary or desirable to facilitate compliance with applicable securities laws:

"The securities represented by this Certificate No. are subject to certain restrictions on transfer specified in the Restricted Stock Award dated as of, _____, between the issuer (the "Company") and _________, and the Company reserves the right to refuse the transfer of such securities until such conditions have been fulfilled with respect to such transfer. A copy of such conditions shall be furnished by the Company to the holder hereof upon written request and without charge."

The foregoing legend will be removed from the certificates evidencing the Restricted Shares after the conditions set forth in Section 4 hereof and the other vesting provisions of this Award have been satisfied.

6. Delivery of Certificates. Despite the provisions of Section 2 hereof, the Company is not required to issue or deliver any certificates for vested Restricted Shares if at any time the Company determines that the listing, registration or qualification of the Restricted Shares upon any securities exchange or under any law, or the consent or approval of any governmental body, or the taking of any other action is necessary or desirable as a condition of, or in connection with, the delivery of the Restricted Shares thereunder, unless such listing, registration, qualification, consent, approval or other action has been effected or obtained, free of any conditions not acceptable to the Company.

7. No Right to Continue Employment or Service. Nothing in the Plan or this Award will be construed as creating any right in the Participant to continued employment or service with the Company, or as altering or amending the existing terms and conditions of the Participant's employment or service.

8. Nontransferability. No interest of the Participant or any designated beneficiary in or under this Award will be assignable or transferable by voluntary or involuntary act or by operation of law, other than as set forth in
Section 4 hereof. Distribution of Restricted Shares will be made only to the Participant; or, if the Committee has been provided with evidence acceptable to it that the Participant is legally incompetent, the Participant's personal representative; or, if the Participant is deceased, to the designated beneficiary or other appropriate recipient in accordance with Section 4 hereof. The Committee may require personal receipts or endorsements of a Participant's personal representative, designated beneficiary or an alternate recipient. Any effort to otherwise assign or transfer the rights under this Award will be wholly ineffective, and will be grounds for termination by the Committee of all rights of the Participant and his or her beneficiary in and under this Award.

9. Administration. The Compensation Committee (the "Committee") of the Board of Directors of the Company has the authority to manage and supervise the administration of the Plan. The Participant's rights under this Award are expressly subject to the terms and conditions of the Plan, including any required continued shareholder approval of the Plan, and to any guidelines the Committee adopts from time to time that are not inconsistent with the Plan.

10. Interpretation; Governing Law. Any interpretation by the Committee of the terms and conditions of the Plan, this Award or any guidelines adopted as described in Section 9 hereof will be final. This Award and all determinations made and actions taken pursuant hereto, to the extent not otherwise governed by the Code or the laws of the United States, will be governed by the laws of the State of Delaware and construed in accordance therewith without giving effect to the principles of conflicts of law.

11. Binding Effect. This Award will be binding upon and will inure to the benefit of the Company and the Participant and their respective heirs, executors, administrators, legal representatives, successors and assigns.

12. Amendment and Waiver. The provisions of this Award may be amended or waived only with the prior written consent of the Company and the Participant, and no course of conduct or failure or delay in enforcing the provisions of this Award will affect the validity, binding effect or enforceability of this Award.

_______________ Page 2 Restricted Stock Award


Exhibit 10.24

INSTALLMENT STOCK AWARD

eLoyalty Corporation, a Delaware corporation (the "Company"), hereby grants to the individual whose name appears below (the "Participant"), this Installment Stock Award (this "Award") for the number of shares of its Common Stock, $0.01 par value per share (the "Shares"), as set forth below. Any term capitalized but not defined in this Agreement will have the meaning set forth in the ELOYALTY CORPORATION __________ STOCK INCENTIVE PLAN (the "Plan").

The Plan provides for the grant of shares of Common Stock to eligible individuals as approved by the Company's Board of Directors. In the exercise of its discretion under the Plan, the Company's Board of Directors has determined that the Participant should receive an installment stock award under the Plan and, accordingly, the Company hereby agrees as follows:

PARTICIPANT'S NAME:                    _______________________________
NUMBER OF SHARES SUBJECT TO AWARD:     __________________
DATE OF AWARD:                         __________________

1. Grant. The Company hereby agrees to grant to the Participant the right to receive the Shares, subject to the terms and conditions of this Award. The Shares will be granted in ___________ quarterly installments __________________, beginning __________________ and ending ___________________; provided that the Participant is employed by the Company on such dates. If the application of this Section 1 would result in the grant of a fraction of a Share, such fractional Share shall be rounded up to the next whole Share, in which case adjustments may be made to future issuances to prevent exceeding the total number of shares subject to the Award, as provided above. This Award will be subject to the terms and conditions of the Plan. This Award constitutes the right, subject to the terms and conditions of the Plan and this Agreement, to a distribution of the Shares on each future quarterly grant date.

2. Effect of Termination of Employment or Service. If the Participant terminates employment or service with the Company for any reason before all of the Shares have been granted under this Award, the Company will not have any further obligations to the Participant under this Award and no additional Shares will be granted on and after the effective date of the termination; provided, however, that if the Participant's employment or service is terminated on account of the Participant's (a) death or Disability (as defined below), all the Shares that have not otherwise been granted under this Award will be granted as of the date of such event; or (b) retirement (with the Company's approval at age 55 or greater and with at least 5 years of continuous service with the Company, or with the Company and its predecessor on a combined and uninterrupted basis), an additional 20% of the Shares subject to this Award (but not in excess of the remaining number of Shares not yet granted under this Award) will be granted as of the date of the Participant's retirement. Notwithstanding the foregoing, if the Participant terminates employment or service with the Company because he or she has become employed by an affiliate or subsidiary of the Company, the Participant shall continue to be eligible to receive a grant of the Shares in accordance with the schedule set forth in the preceding paragraph.

For purposes of this Agreement, "Disability" means a physical or mental condition of a Participant resulting from a bodily injury, disease or mental disorder that renders the Participant eligible for benefits under the Company's long-term disability plan (as in effect as of the date of the Participant's termination of employment and regardless of whether the Participant is otherwise eligible for benefits under such plan), as determined by the Company in its sole discretion.

The Board of Directors has the right to determine, in its sole discretion, how the Participant's leave of absence will affect the terms of this Award, including the grant of Shares hereunder.

3. Award Confers No Rights as Stockholder. Neither the Participant nor any other person has or will have any rights as a security holder of the Company or any successor with respect to any Shares that are or may be granted hereunder unless and until the Shares are granted and the Participant becomes a holder of record with respect to such Shares.

4. Terms and Conditions of Distribution. The Company, or its transfer agent, will transfer the portion of the Shares that have been granted to a brokerage account established by the Company on behalf of the Participant as soon as practicable after each installment of the Shares is granted. If the Participant dies before the Company has granted any portion of the Shares, the Company will transfer that portion of the Shares to a brokerage account established by the Company on behalf of the beneficiary designated by the Participant on a form provided by the Company for this purpose. If the Participant failed to designate a beneficiary, the Company will distribute certificates for the Shares in accordance with the Participant's will or, if the Participant

_______________ Page 1 Installment Stock Award


did not have a will, the Shares will be distributed in accordance with the laws of descent and distribution. The Company will distribute certificates for any undistributed portion of the Shares no later than six months after the Participant's death.

The Participant, or the alternate recipient identified in the preceding paragraph, will be required to satisfy any potential federal, state, local or other tax withholding liability. Such liability must be satisfied at the time the Shares are granted. In order to satisfy such withholding obligation, the Company shall withhold whole shares of Common Stock which would otherwise be delivered having an aggregate Fair Market Value, determined as of the Tax Date in an amount necessary to satisfy the amount of applicable taxes required to be withheld; provided, however, that in the event the Participant is subject to
Section 16 of the Exchange Act, the Committee may require that the method of satisfying such an obligation be in compliance with Section 16 and the rules and regulations thereunder.

The Company will not make any distribution under this Section 4 before the first date any portion of the Shares may be granted to the Participant without penalty or forfeiture under federal or state laws or regulations governing short swing trading of securities. In determining whether a distribution would result in such a penalty or forfeiture, the Company and the Committee may rely upon information reasonably available to them or upon representations of the Participant's legal or personal representative.

5. Delivery of Certificates. Despite the provisions of Section 4 hereof, the Company is not required to issue any Shares on any quarterly installment date, or issue or deliver any certificates for Shares if at any time the Company determines that the listing, registration or qualification of the Shares upon any securities exchange or under any law, or the consent or approval of any governmental body, or the taking of any other action is necessary or desirable as a condition of, or in connection with, the delivery of the Shares thereunder, unless such listing, registration, qualification, consent, approval or other action has been effected or obtained, free of any conditions not acceptable to the Company.

6. No Right to Employment or Service. Nothing in the Plan or this Agreement will be construed as creating any right in the Participant to continued employment or service with the Company, or as altering or amending the existing terms and conditions of the Participant's employment or service.

7. Nontransferability. No interest of the Participant or any designated beneficiary in or under this Award will be assignable or transferable by voluntary or involuntary act or by operation of law, other than as set forth in
Section 4 hereof. Distribution of the Shares will be made only to the Participant; or, if the Committee has been provided with evidence acceptable to it that the Participant is legally incompetent, the Participant's personal representative; or, if the Participant is deceased, to the designated beneficiary or other appropriate recipient in accordance with Section 4 hereof. The Committee may require personal receipts or endorsements of a Participant's personal representative, designated beneficiary or an alternate recipient. Any effort to otherwise assign or transfer the rights under this Award will be wholly ineffective, and will be grounds for termination by the Committee of all rights of the Participant and his or her beneficiary in and under this Award.

8. Administration. The Compensation Committee (the "Committee") of the Board of Directors of the Company has the authority to manage and supervise the administration of the Plan. The Participant's rights under this Award are expressly subject to the terms and conditions of the Plan, including any required continued shareholder approval of the Plan, and to any guidelines the Committee adopts from time to time that are not inconsistent with the Plan.

9. Interpretation; Governing Law. Any interpretation by the Committee of the terms and conditions of the Plan, this Award or any guidelines adopted as described in Section 8 hereof will be final. This Award and all determinations made and actions taken pursuant hereto, to the extent not otherwise governed by the Code or the laws of the United States, will be governed by the laws of the State of Delaware and construed in accordance therewith without giving effect to the principles of conflicts of law.

10. General. This Award is subject to the provisions of the Plan, and will be interpreted in accordance therewith. In the event of any discrepancy between this Award, or any other material describing this Award or the Shares to be awarded hereunder, and the actual terms of the Plan, the Plan will govern in all respects. A copy of the Plan is available upon request by contacting the Legal Department at the Company's Lake Forest, Illinois office.

IN WITNESS WHEREOF, this Award has been executed as of the day and year first above written.

ELOYALTY CORPORATION

By:

Kelly D. Conway Its: President and Chief Executive Officer

_______________ Page 2 Installment Stock Award


EXHIBIT 10.25

EXECUTIVE EMPLOYMENT AGREEMENT

eLOYALTY CORPORATION (the "Company"), and CHRISTOPHER J. DANSON, an individual ("Employee"), enter into this Employment Agreement ("Agreement") as of December 17, 2004.

WHEREAS, the Company desires to continue to employ Employee to provide personal services to the Company and to provide Employee with certain compensation and benefits in return for his services; and

WHEREAS, Employee wishes to continue to be employed by the Company and to provide personal services to the Company in return for certain compensation and benefits.

NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, it is hereby agreed by and between the parties hereto as follows:

1. DUTIES. The Company shall continue to employ Employee as its Vice President, Delivery, and Employee accepts such employment upon the terms and conditions herein. Employee shall have such responsibilities, duties and authority in all material respects as are presently assigned to Employee and such other responsibilities, duties and authority as the President & Chief Executive Officer may reasonably designate and are customarily associated with his position. During the term of his employment with the Company, Employee shall perform faithfully the duties assigned to him to the best of his ability, and Employee shall devote his full and undivided business time and attention to the transaction of the Company's business.

2. OUTSIDE ACTIVITIES.

(a) NON-COMPANY ACTIVITIES. Except in conformity with the requirements with the Company's then-effective Code of Ethical Business Conduct, Employee will not during the term of this Agreement undertake or engage (other than as a passive investor) in any other employment, occupation or business enterprise, whether as an agent, partner, proprietor, officer, director, employee, consultant, contractor or otherwise, whether during or outside the business hours of the Company. Employee may engage in civic and not-for-profit activities so long as such activities do not interfere with the performance of his duties hereunder.

(b) NO ADVERSE INTERESTS. Except as permitted by Paragraph 2(c), during his employment Employee agrees not to acquire, assume or participate in, directly or indirectly, any position, investment or interest which is known or should be known by him to be adverse or antagonistic to the Company, its business or prospects, financial or otherwise.

(c) NON-COMPETITION. During the term of his employment by the Company, except on behalf of the Company, Employee will not directly or indirectly, whether as a stockholder, agent, partner, proprietor, officer, director, employee, consultant, contractor, or in any capacity whatsoever, engage in, become financially interested in, be employed by or have any business connection with any other person, corporation, firm, partnership or other entity


whatsoever known by him to compete directly with the Company, anywhere throughout the world, in any line of business engaged in (or planned to be engaged in) by the Company; provided, however, that anything above to the contrary notwithstanding, Employee may own, as a passive investor, public securities of any competitor corporation, so long as his direct holdings in any one such corporation shall not in the aggregate constitute more than one percent (1%) of the voting stock of such corporation.

3. TERM OF EMPLOYMENT; TERMINATION.

(a) AT-WILL RELATIONSHIP. Employee's employment relationship is at-will. Either Employee or the Company may terminate the employment relationship at any time, for any reason or no reason, with or without Cause or advance notice.

(b) TERMINATION BY THE COMPANY WITHOUT CAUSE; TERMINATION BY EMPLOYEE WITH GOOD REASON.

(i) CAUSE DEFINITION. For purposes of this Agreement, "Cause" shall mean any of the following: (A) conviction, including a plea of guilty or no contest, of any felony or any crime involving moral turpitude or dishonesty; (B) fraud upon the Company (or an affiliate), embezzlement or misappropriation of corporate funds; (C) willful acts of dishonesty materially harmful to the Company; (D) activities materially harmful to the Company's reputation; (E) Employee's willful misconduct, willful refusal to perform his duties, or substantial willful disregard of his duties, provided that the Company first provides Employee with written notice of such conduct and thirty (30) days to cure such conduct, if such conduct is reasonably susceptible to cure; or (E) material breach causing material harm to the Company of this Agreement, any other agreement with the Company, any policy of the Company, or any statutory duty or common law duty of loyalty owed to the Company; provided, no act or omission on Employee's part shall be considered "willful" unless it is done by the Employee without reasonable belief that the Employee's action was in the best interests of the Company.

(ii) GOOD REASON DEFINITION. For the purposes of this Agreement, "Good Reason" shall mean: (A) a reduction of Employee's base salary below the amount set forth in Paragraph 4 of this Agreement, or a reduction in the "Target Bonus Percentage" defined in Paragraph 5 of this Agreement), unless such reduction is shared proportionally by the three most highly-salaried officers of the Company; (B) an involuntary relocation of Employee's place of work to any location outside of the metropolitan area in which his primary office is located immediately prior to the relocation, excluding temporary periods of thirty (30) days or less and ordinary course business travel; (C) a significant diminution by the Company in Employee's position (including offices, titles and reporting relationships), authority, duties or responsibilities, excluding diminutions resulting in the ordinary course from the Company becoming pursuant to a Change of Control of (x) part of a larger organization in which Employee directly reports to the Chief Executive Officer of such organization; or (y) a subsidiary or equivalent separate functional business unit of a larger organization; (D) a material breach by the Company of this Agreement; or (E) failure by the Company to assign this Agreement to a successor upon a Change of Control. No Good Reason shall exist where: (1) Employee consents to the event that forms the basis for the Good Reason resignation; (2) Employee does not provide the Company's President and Chief Executive Officer with written notice describing in detail the Good Reason

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within thirty (30) days of its occurrence; or (3) the Company cures the Good Reason within thirty (30) days of its receipt of such notice, if such conduct is reasonably susceptible to cure.

(iii) SEVERANCE BENEFITS. In the event that Employee's employment is terminated without Cause by the Company or terminated by Employee with Good Reason, Employee shall receive the following as his sole and exclusive severance benefits (collectively, the "Severance Benefits"):

(1) SEVERANCE PAY. Employee will receive a lump sum payment, within seven (7) days following the effective date of termination, equal to twelve (12) months of his then current base salary, less standard payroll deductions and withholdings (the "Severance Payment").

(2) SEVERANCE BONUS. Employee will be paid a bonus (the "Severance Bonus"), within seven (7) days following the effective date of termination, equal to the average of (A) the annual bonus he was paid for year immediately preceding the termination and (B) a reasonable estimate of his annual bonus for the year in which the termination occurs under the Company's then-current bonus plan if any, less standard payroll deductions and withholdings.

(3) SEVERANCE HEALTH PREMIUM REIMBURSEMENTS. If Employee timely elects to continue his Company-provided group health insurance coverage pursuant to the federal COBRA law, the Company will reimburse Employee for the cost of such COBRA premiums to continue health insurance coverage at the same level of coverage for Employee and his dependents (if applicable) in effect as of the termination date, through the end of twelve (12) months or until such time as Employee qualifies for health insurance benefits through a new employer, whichever occurs first ("Severance Health Premium Benefits"). Employee shall notify the Company in writing of such new employment not later than five (5) business days after securing it.

(4) SEVERANCE VESTING. The vesting of Employee's restricted stock, stock option and other equity grants that Employee previously has then received, shall be accelerated so that, as of the date of the termination, such restricted stock and stock option grants shall vest as to the number of shares that would have vested had Employee provided an additional twelve (12) months of continuous service to the Company, provided, however, that if Employee is terminated without cause within six (6) months following a Change in Control, Employee terminates his employment for Good Reason within six (6) months following a Change in Control, or Employee terminates his employment for the Good Reason described in clause (E) of Section 3(b)(ii), then such restricted stock and stock option grants shall vest as to the number of shares that would have vested had Employee provided an additional twenty-four (24) months of continuous service to the Company.

(iv) SEVERANCE CONDITIONS. As a condition of and prior to the receipt of all or any of the Severance Benefits, Employee must execute and allow to become effective a general release of claims in a form mutually acceptable to the parties in their reasonable determination and to comply with the terms of this Agreement (the "Severance Conditions"). Upon any termination of Employee's employment by the Company without Cause or by

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Employee for Good Reason, the Company and its affiliates (by and through their respective directors and senior executive officers) and Executive agree not to disparage the other party.

(c) TERMINATION FOR CAUSE; VOLUNTARY OR MUTUAL TERMINATION.

(i) NO SEVERANCE. In the event Employee's employment is terminated by the Company at any time for Cause, or Employee terminates his employment without Good Reason, or the parties mutually terminate their employment relationship, Employee will not be entitled to any Severance Benefits, pay in lieu of notice, or any other severance, compensation, benefits, equity, acceleration, or any other amounts, with the exception of any benefit to which Employee has a vested right under a written benefit plan.

(ii) RESIGNATION. Employee may voluntarily terminate his employment with the Company at any time, without liability therefore. Employee agrees to use good faith to give the Company reasonable notice of any such voluntary termination. Upon receipt of any termination notice from Employee, the Company, at its election, may require Employee to resign his employment prior to the occurrence of any requested termination date.

(d) TERMINATION FOR DEATH OR DISABILITY.

(i) TERMINATION. Employee's employment will terminate upon his death or Disability.

(ii) DISABILITY DEFINITION. For the purposes of this Agreement, "Disability" shall have the meaning set forth in the Company's then current long term disability benefit program or, if no such program is then in effect, shall mean a permanent disability rendering Employee unable to perform his duties for the Company for ninety (90) consecutive days or one hundred eighty (180) days in any twelve (12) month period, which determination shall be made after the period of disability, unless an earlier determination can be made, by an independent physician appointed by the Board.

(iii) SEVERANCE. Following the death or Disability of Employee while employed by the Company, the Company will provide Employee (or, in the case of death, Employee's estate) with the Severance Payment, two-thirds (2/3) of the Severance Bonus, and Severance Health Premium Reimbursements for twelve (12) months (all as described and on the same terms and conditions provided above). The Employee's restricted stock and stock option grants that Employee has then received from the Company, shall be vested as to half of the unvested shares (or such greater amount, if any, as is provided for in the agreement for the applicable grant), and all such stock options shall, notwithstanding any lesser period, if any, provided for in the agreement for the applicable grant, be exercisable for one (1) year following such termination (but not exceeding the term of such option).

(iv) SEVERANCE CONDITIONS. As a condition of and prior to the receipt of all or any of the Severance provided for death or Disability, Employee (or, in the case of death, Employee's estate) must execute and allow to become effective a general release of claims in a form mutually acceptable to the parties in their reasonable determination and to comply with the terms of this Agreement (the "Severance Conditions"). Upon any termination of Employee's employment for death of Disability, the Company and its affiliates (by and through their

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respective directors and senior executive officers) and Executive (or, in the case of death, Employee's estate) agree not to disparage the other party.

(e) NO MITIGATION. In no event shall Employee be obligated to seek other employment or take any other action by way of mitigation of the severance amounts payable to the Employee under Paragraph 3 of this Agreement, and such amounts (other than as provided at Paragraph 3(b)(iii)(3)) shall not be reduced whether or not the Employee obtains other employment.

(f) ACCRUED OBLIGATIONS. Not later than ten (10) days after termination of Employee's employment, the Company shall pay Employee ("Accrued Obligations"): (i) his accrued and unpaid base salary at the rate in effect at the time of notice of termination; (ii) any previous year's earned but unpaid bonus and other earned and unpaid incentive cash compensation; and (iii) accrued and unused vacation time, unpaid expense reimbursements and other unpaid cash entitlements earned by Employee as of the date of termination pursuant to the terms of the applicable Company plan or program.

4. SALARY. For services rendered hereunder, the Company shall pay Employee a base salary at the per annum rate of $300,000, less standard payroll deductions and withholdings, and payable in accordance with the Company's regular payroll schedule. Employee's base salary (as well as his eligibility for incentive equity grants) shall be subject to annual review and his base salary may, at the discretion of the Company's Board of Directors, be adjusted from time to time.

5. BONUSES. Subject to the requirements set forth below, the Company may elect to pay Employee bonuses in its sole discretion. Employee will be offered the opportunity to participate in the Company's then-current bonus plan, and, subject to and in accordance with the terms and conditions of such plan and this paragraph, upon achievement of all target bonus objectives set by the Board of Directors and/or the Chief Executive Officer for the Company and for Employee, shall receive a cash bonus equal to 100% ("Target Bonus Percentage") of his base salary, less standard payroll deductions and withholdings. The Company shall have the sole discretion to change or eliminate bonus plans or programs at any time (provided, however, that after the bonus plan and target objectives have been established by the Board and/or the Chief Executive Officer for a given year, neither the Board nor the Chief Executive Officer shall later materially change the bonus plan or target objectives for such year to Employee's detriment without Employee's consent), to determine whether performance criteria set forth pursuant to the bonus plan for a year have been achieved, and to determine (in accordance with this paragraph and such performance criteria and bonus plan) the amount of any bonus earned by Employee, if any. Bonuses are intended to retain valuable Company employees, and if Employee is not employed, for any reason on the last day of the bonus year, he will not have earned the bonus and, except as expressly provided herein with respect to the Severance Bonus, no partial or pro-rata bonus will be paid.

6. EMPLOYEE BENEFITS. Employee shall be entitled to participate in such employee benefit plans, including the Company's 401(k) plan, life insurance, and medical benefits plans, and shall receive all other fringe benefits, as the Company may make available generally to its senior executive employees generally, for which Employee is eligible under the terms and

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conditions of such plans, in each case subject to the requirements, rules and regulations from time to time applicable thereto. Details about these benefits are set forth in summary plan descriptions and other materials.

7. CHANGE OF CONTROL. A Change in Control shall have the meaning set forth in Section 6.8(b) of the Company's 1999 Stock Incentive Plan.

8. PARACHUTE TAX. Notwithstanding anything in the foregoing to the contrary, if any of the payments to Employee (prior to any reduction below) provided for in this Agreement, together with any other payments which Employee has the right to receive from the Company or any corporation which is a member of an "affiliated group" as defined in Section 1504(a) of the Internal Revenue Code of 1986, as amended ("Code"), without regard to Section 1504(b) of the Code, of which the Company is a member (the "Payments") would constitute a "parachute payment" (as defined in Section 280G(b)(2) of the Code), and if the Safe Harbor Amount is greater than the Taxed Amount, then the total amount of such Payments shall be reduced to the Safe Harbor Amount. The "Safe Harbor Amount" is the largest portion of the Payments that would result in no portion of the Payments being subject to the excise tax set forth at Section 4999 of the Code ("Excise Tax"). The "Taxed Amount" is the total amount of the Payments (prior to any reduction, above) notwithstanding that all or some portion of the Payments may be subject to the Excise Tax. Solely for the purpose of comparing which of the Safe Harbor Amount and the Taxed Amount is greater, the determination of each such amount, shall be made on an after-tax basis, taking into account all applicable federal, state and local employment taxes, income taxes, and the Excise Tax (all of which shall be computed at the highest applicable marginal rate). If a reduction of the Payments to the Safe Harbor Amount is necessary, then the reduction shall occur in the following order unless the Employee elects in writing a different order (provided, however, that such election shall be subject to Company approval if made on or after the date on which the event that triggers the Payments occurs): reduction of cash payments; cancellation of accelerated vesting of stock awards; reduction of employee benefits. In the event that acceleration of vesting of stock award compensation is to be reduced, such acceleration of vesting shall be cancelled in the reverse order of the date of grant of the Employee's participant's stock awards unless the Employee elects in writing a different order for cancellation.

9. BUSINESS EXPENSES. The Company shall reimburse Employee for all reasonable and necessary business expenses incurred by Employee in performing Employee's duties that are submitted in compliance with the Company's then-current policy on such business expense reimbursement. Employee shall provide the Company with supporting documentation sufficient to satisfy reporting requirements of such policy and the Internal Revenue Service. The Company's determinations as to reasonableness and necessity shall be final.

10. PROPRIETARY INFORMATION AND INVENTIONS; NON-COMPETITION AND NON-SOLICITATION. Employee acknowledges that the successful development, marketing, sale and performance of the Company's professional services and products require substantial time and expense. Such efforts generate for the Company valuable and proprietary information ("Confidential Information"), including without limitation business plans and strategies, prospective or actual opportunities, prospects and customer lists, proposals, deliverables, methodologies, training materials, other intellectual property, the nature, identity and requirements of customers, clients, suppliers and business partners, computer software, financial

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data of any nature, and any information of others that the Company is obligated, contractually or otherwise, to treat in a confidential manner, in each case in whatever form, whether oral, written, graphic, recorded, photographic, machine readable or otherwise, and whether or not marked or otherwise labeled "confidential" or specifically indicated as being confidential and/or proprietary in nature. The term "Confidential Information" also includes all notes, analyses, compilations, studies, interpretations or other materials to the extent such materials contain or are based on other Confidential Information. Employee acknowledges that during his employment, he will obtain knowledge of such Confidential Information. Employee agrees to undertake the following obligations which he acknowledges to be reasonably designed to protect the Company's legitimate business interests (including its Confidential Information and its near-permanent relationships with customers and other third parties) without unnecessarily or unreasonably restricting Employee's post-employment opportunities:

(a) PROPRIETARY INFORMATION. During the term of employment with the Company, Employee shall disclose to the Company all ideas, inventions and business plans that Employee develops during the course of Employee's employment with the Company that relate directly or indirectly to the Company's business, including but not limited to any computer programs, processes, products or procedures which may, upon application, be protected by patent or copyright. Employee agrees that any such ideas, inventions or business plans shall be the property of the Company (and in furtherance thereof hereby assigns to the Company any and all rights and interests of Employee therein and thereto) and that Employee shall, at the Company's request and cost (including reimbursement of Employee's expenses and, if Employee is no longer in the employ of the Company, reasonable per diem compensation to Employee), provide the Company with such assurances as is necessary to secure a patent or copyright..

(B) NON-COMPETITION. Without limiting the obligations of Paragraph
10(a), without the prior written consent of the President and Chief Executive Officer or the authorized designee thereof, Employee shall not, for himself or as an agent, partner or employee of any person, firm or corporation: (i) for a period of twelve (12) months following his termination of employment with the Company and all affiliates for any reason, engage in the practice of providing consulting or related services for any Prohibited Client. The term "Prohibited Client" shall mean any client or prospect of the Company to or for whom Employee directly or indirectly performed or provided consulting or related services, or with whom Employee had personal contact, or prospect to whom Employee submitted, or assisted or participated in any way in the submission, of a proposal, during the two (2) year period preceding termination of Employee's employment with the Company.

(c) NON-SOLICITATION. While employed by the Company and during the twelve (12) month period immediately following Employee's termination of employment for any reason, Employee shall not directly or indirectly hire, solicit, encourage, or otherwise induce or assist in the inducement away from the Company of any Company customer, client, contractor, consultant, or other person or party with whom the Company has a contractual relationship, any Prohibited Client, or any Company employee (either away from the Company's employ or from the faithful discharge of such employee's contractual, statutory and fiduciary obligations to serve the Company's interests with undivided loyalty).

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(d) REASONABLE ALTERATION. In the event that a court or other adjudicative body should decline to enforce the provisions of any part of this Paragraph 10, whether because of scope, duration or otherwise, Employee and the Company agree that the provisions shall be modified to restrict Employee's competition with the Company to the maximum extent enforceable under applicable law.

11. REMEDIES. Employee recognizes and agrees that a breach of any or all of the provisions of Paragraph 10 will constitute immediate and irreparable harm to the Company's business advantage, including but not limited to the Company's valuable business relations, for which damages cannot be readily calculated and for which damages are an inadequate remedy. Accordingly, Employee acknowledges that the Company shall therefore be entitled to an order enjoining any further breaches by the Employee, without the necessity of posting a bond.

12. POLICIES AND PROCEDURES. The employment relationship between the parties shall be governed by the general employment policies and practices of the Company, which the Company may change from time to time, and Employee will be expected to abide by such Company policies and practices.

13. ASSISTANCE IN LITIGATION. Employee shall upon reasonable notice and without compulsion of law (e.g., subpoena), furnish accurate and complete information and other assistance to the Company as the Company may reasonably require in connection with any litigation, proceeding or dispute to which the Company is, or may become, a party, or in which it may otherwise become involved, either during or after Employee's employment; provided, if such assistance shall occur after termination of Employee's employment, the Company shall reimburse Employee for his reasonable expenses incurred in connection with such assistance, including, without limitation, as relevant transportation, meals and lodging, and shall also pay Employee a consulting fee of $200 per hour, as compensation for his inconvenience and the disruption of his other endeavors.

14. INDEMNIFICATION. Employee's rights to indemnification will be as provided in the Indemnification Agreement between Employee and the Company, effective as of the effective date hereof.

15. SUCCESSORS AND ASSIGNS. This Agreement is intended to bind and inure to the benefit of, and be enforceable by, Employee and the Company, and their respective successors, assigns, heirs, executors and administrators. Employee acknowledges that the services to be rendered pursuant to this Agreement are unique and personal. Accordingly, Employee may not assign any of his rights or delegate any of his duties or obligations under this Agreement. The Company may assign its rights, duties or obligations under this Agreement to a subsidiary or affiliated company of the Company or purchaser or transferee of a majority of the Company's outstanding capital stock or a purchaser of all, or substantially all, of the assets of the Company.

16. NOTICES. All notices required by this Agreement shall be in writing. Notices intended for the Company shall be sent by certified mail or nationally recognized overnight courier service, addressed to it at 150 Field Drive, Suite 250, Lake Forest, Illinois 60045, or its current principal office, and notices intended for Employee shall be either delivered personally to Employee or sent by certified mail or nationally recognized overnight courier service addressed

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to Employee at his address as listed on the Company's payroll. Notices sent by certified mail in accordance with the foregoing shall be deemed given three (3) business days following delivery to the United States Postal Service, postage prepaid, and notices sent by overnight courier service in accordance with the foregoing shall be deemed given one (1) business day following delivery to such courier, delivery fees for overnight delivery prepaid.

17. ENTIRE AGREEMENT. This Agreement constitutes the complete, final, and exclusive embodiment of the entire agreement between Employee and the Company with regard to the subject matter hereof. It is entered into without reliance on any promise or representation other than those expressly contained herein, and it cannot be modified or amended except in a written instrument signed by Employee and a duly authorized officer or director of the Company.

18. WAIVER. If either party should waive any breach of any provisions of this Agreement, he or it shall not thereby be deemed to have waived any preceding or succeeding breach of the same or any other provision of this Agreement.

19. APPLICABLE LAW. This Agreement, and all questions concerning the construction, validity and interpretation of this Agreement, shall be governed by and construed in accordance with the laws of the State of Illinois as applied to contracts made and to be performed entirely within the State of Illinois.

20. MEDIATION OF DISPUTES. Neither party shall initiate arbitration or other legal proceedings (except for any claim under Paragraph 10 of this Agreement or the Proprietary Information Agreement), against the other party, or, in the case of the Company, the Company, its affiliates, and its and their directors, officers, employees, contractors, agents, and representatives, relating in any way to claims or disputes or controversies of any nature whatsoever arising from or regarding Employee's employment, the termination of such employment, this Agreement (including without limitation its interpretation, performance, enforcement or breach) or any or all other claims that one party might have against the other party (collectively, the "Claims"), until thirty (30) days after the party against whom the Claim[s] is made ("Respondent") receives written notice from the claiming party of the specific nature of any purported Claim and the amount of any purported damages. Employee and the Company further agree that if Respondent submits the claiming party's Claim to JAMS Inc. for nonbinding mediation, in Chicago, Illinois, prior to the expiration of such thirty (30) day period, the claiming party may not institute arbitration or other legal proceedings against Respondent until the earlier of
(i) the completion of nonbinding mediation efforts, or (ii) ninety (90) days after the date on which the Respondent received written notice of the Claim. If Company is Respondent, the Company shall pay the JAMS Inc. fees and Employee's reasonable attorneys' fees incurred by Employee in connection with the mediation up to a maximum of $10,000.

21. BINDING ARBITRATION.

(a) Employee and the Company agree that all Claims, to the fullest extent allowed by law, shall be resolved by confidential, final and binding arbitration conducted under the Expedited Commercial Rules of the American Arbitration Association in Illinois. If either party pursues a Claim and such Claim results in an arbitrator's decision, both parties agree to accept such decision as final and binding. THE PARTIES ACKNOWLEDGE THAT BY AGREEING TO THIS

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ARBITRATION PROCEDURE, THEY WAIVE THE RIGHT TO RESOLVE ANY SUCH DISPUTE THROUGH A TRIAL BY JURY, JUDGE OR ADMINISTRATIVE PROCEEDING. The arbitrator shall: (a) have the authority to compel adequate discovery for the resolution of the dispute and to award such relief as would otherwise be permitted by law; and (b) issue a written arbitration decision including the arbitrator's essential findings and conclusions and a statement of the award. The Company shall pay all AAA arbitration fees. Nothing in this Agreement is intended to prevent either Employee or the Company from obtaining injunctive relief in court to prevent irreparable harm pending the conclusion of any such arbitration.

(b) The arbitrator, and not a court, shall be authorized to determine whether the provisions of this paragraph apply to a dispute, controversy or claim sought to be resolved in accordance with these arbitration procedures.

22. SEVERABILITY. Whenever possible, each provision of this Agreement will be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be prohibited by or invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability will not affect any other provision or any other jurisdiction, and such invalid, illegal or unenforceable provision will be reformed, construed and enforced in such jurisdiction so as to render it valid, legal, and enforceable consistent with the general intent of the parties insofar as possible.

23. RIGHT TO WORK. As required by law, this Agreement is subject to satisfactory proof of Employee's right to work in the United States.

EMPLOYEE ACKNOWLEDGES THAT HE HAS READ, UNDERSTOOD AND ACCEPTS THE PROVISIONS OF THIS AGREEMENT.

eLOYALTY CORPORATION ("COMPANY")            CHRISTOPHER J. DANSON ("EMPLOYEE")

By: /s/ Kelly D. Conway                     /s/ Christopher J. Danson
    ------------------                      -----------------------------------

Title:  President and CEO

Date:  February 23, 2005                    Date: February 23, 2005

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EXHIBIT 10.26

INDEMNIFICATION AGREEMENT

INDEMNIFICATION AGREEMENT made effective as of the 17th day of December, 2004, between eLoyalty Corporation, a Delaware corporation (the "Company"), and Christopher J. Danson (the "Indemnitee").

WHEREAS, it is essential to the Company and its stockholders to attract and retain qualified and capable directors, officers, employees, agents and fiduciaries;

WHEREAS, the Certificate of Incorporation of the Company (the "Certificate of Incorporation") and the Company's Bylaws require the Company to indemnify and advance expenses to its directors and officers to the extent not prohibited by law;

WHEREAS, historically, basic protection against undue risk of personal liability of directors and officers has been provided through insurance coverage affording reasonable protection at reasonable cost;

WHEREAS, it is presently uncertain whether, and to what extent, such insurance is or will continue to be available to the Company at a reasonable cost for the protection of Indemnitee;

WHEREAS, in recognition of Indemnitee's need for protection against personal liability in order to induce Indemnitee to serve or continue to serve the Company in an effective manner, and, in the case of directors and officers, to supplement the Company's directors' and officers' liability insurance coverage, and in part to provide Indemnitee with specific contractual assurance that the protection promised by the Certificate of Incorporation and Bylaws will be available to Indemnitee (regardless of, among other things, any amendment to or revocation of the Certificate of Incorporation and Bylaws or any change in the composition of the Company's Board of Directors or any acquisition transaction relating to the Company), the Company wishes to provide the Indemnitee with the benefits contemplated by this Agreement; and

WHEREAS, as a result of the provision of such benefits Indemnitee has agreed to serve or to continue to serve the Company;

NOW, THEREFORE, the parties hereto hereby agree as follows:

1. Definitions. The following terms, as used herein, shall have the following respective meanings:

(a) Claim: means any threatened, pending or completed action, suit, arbitration or proceeding, or any inquiry or investigation, whether brought by or in the right of the Company or otherwise, that Indemnitee in good faith believes might lead to the institution of any such action, suit, arbitration or proceeding, whether civil, criminal, administrative, investigative or other, or any appeal therefrom.


(b) D&O Insurance: means any valid directors' and officers' liability insurance policy maintained by the Company for the benefit of the Indemnitee.

(c) Company Determination: means a determination based on the facts known at the time, by: (i) a majority vote of a quorum of disinterested directors of the Company, or (ii) if such a quorum is not obtainable, or even if obtainable, if a quorum of disinterested directors of the Company so directs, by independent legal counsel in a written opinion, or (iii) a majority of the disinterested stockholders of the Company.

(d) Excluded Claim: means any payment for Losses or Expenses in connection with any Claim: (i) based upon or attributable to Indemnitee gaining in fact any personal profit or advantage to which Indemnitee is not entitled; or (ii) for the return by Indemnitee of any remuneration paid to Indemnitee without the previous approval of the stockholders of the Company which is illegal; or (iii) for an accounting of profits in fact made from the purchase or sale by Indemnitee of securities of the Company within the meaning of Section 16 of the Securities Exchange Act of 1934, as amended, or similar provisions of any state law; or (iv) resulting from Indemnitee's knowingly fraudulent, dishonest or willful misconduct; or (v) the payment of which by the Company under this Agreement is not permitted by applicable law.

(e) Expenses: means any reasonable expenses incurred by Indemnitee as a result of a Claim or Claims by reason of (or arising in part out of) Indemnifiable Events including, without limitation, attorneys' fees and all other costs, expenses and obligations paid or incurred in connection with investigating, defending, being a witness in or participating in (including on appeal), or preparing to defend, be a witness in or participate in any Claim by reason of (or arising in part out of) any Indemnifiable Event.

(f) Fines: means any fine, penalty or, with respect to an employee benefit plan, any excise tax or penalty assessed with respect thereto.

(g) Indemnifiable Event: means any event or occurrence, occurring prior to, on or after the date of this Agreement, related to the fact that Indemnitee is, was or has agreed to serve as, a director or officer of the Company, or is or was serving at the request of the Company as a director, officer, employee or agent of another corporation, partnership, joint venture, employee benefit plan, trust or other enterprise; provided that the Indemnitee acted in good faith and in a manner the Indemnitee reasonably believed to be in or not opposed to the best interests of the Company, and, with respect to any criminal action or proceeding, the Indemnitee had no reasonable cause to believe his conduct was unlawful.

(h) Judicial Determination: means a final nonappealable determination of a court of competent jurisdiction.

(i) Losses: means any amounts or sums which Indemnitee is or becomes obligated to pay as a result of a Claim or Claims made against Indemnitee for Indemnifiable Events including,

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without limitation, damages, judgments and sums or amounts paid in settlement of a Claim or Claims, and Fines.

2. Basic Indemnification Agreement. In consideration of, and as an inducement to, the Indemnitee rendering valuable services to the Company, the Company agrees that in the event Indemnitee is or becomes a party to or witness or other participant in, or is threatened to be made a party to or witness or other participant in, a Claim by reason of ( or arising in part out of) an Indemnifiable Event, the Company will indemnify Indemnitee to the fullest extent authorized by law, against any and all Losses and Expenses (including all interest, assessments and other charges paid or payable in connection with or in respect of such Losses and Expenses) of such Claim, whether or not such Claim proceeds to judgment or is settled or otherwise is brought to a final disposition, subject in each case, to the further provisions of this Agreement.

3. Limitations on Indemnification. Notwithstanding the provisions of
Section 2, Indemnitee shall not be indemnified and held harmless from any Losses or Expenses (a) which have been determined by Judicial Determination to constitute an Excluded Claim; (b) to the extent Indemnitee is indemnified by the Company and has already received payment in full of all such Losses and Expenses pursuant to the Certificate of Incorporation and Bylaws, D&O Insurance or otherwise; or (c) other than pursuant to the last sentence of Section 4(d) or
Section 12, in connection with any claim initiated by Indemnitee, unless such claim has been authorized by a Company Determination.

4. Indemnification Procedures.

(a) Promptly after receipt by Indemnitee of notice of any Claim, Indemnitee shall, if indemnification with respect thereto may be sought from the Company under this Agreement, notify the Company of the commencement thereof; provided, however, that the failure to give such notice promptly shall not affect or limit the Company's obligations with respect to the matters described in the notice of such Claim, except to the extent that the Company is materially prejudiced thereby. Indemnitee agrees further not to make any admission or effect any settlement with respect to such Claim without the consent of the Company, except any Claim with respect to which the Indemnitee has undertaken the defense in accordance with the second to last sentence of Section 4(d).

(b) If, at the time of the receipt of such notice, the Company has D&O Insurance in effect, the Company shall give prompt notice of the commencement of Claim to the insurers in accordance with the procedures set forth in the respective policies. The Company shall thereafter take all necessary or desirable action to cause such insurers to pay, on behalf of Indemnitee, all Losses and Expenses payable as a result of such Claim.

(c) The Company shall pay the Expenses of any Claim in advance of the final disposition thereof and the Company, if appropriate, shall be entitled to assume the defense of such Claim, with counsel satisfactory to Indemnitee, upon the delivery to Indemnitee of written

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notice of its election so to do. After the delivery of such notice, the Company will not be liable to Indemnitee under this Agreement for any legal or other Expenses subsequently incurred by Indemnitee in connection with such defense other than reasonable Expenses of investigation; provided that Indemnitee shall have the right to employ separate counsel in such Claim but the fees and expenses of such counsel incurred after delivery of notice from the Company of its assumption of such defense shall be at the Indemnitee's expense; provided further that if: (i) the employment of counsel by Indemnitee has been previously authorized by the Company, (ii) Indemnitee shall have reasonably concluded that there may be a conflict of interest between the Company and Indemnitee in the conduct of any such defense, or (iii) the Company shall not, in fact, have employed counsel to assume the defense of such action, the reasonable fees and expenses of counsel shall be at the expense of the Company.

(d) All payments on account of the Company's indemnification obligations under this Agreement shall be made within thirty (30) days of Indemnitee's written request therefor unless a Company Determination is made that the Claims giving rise to Indemnitee's request are Excluded Claims or otherwise not payable under this Agreement, provided that all payments on account of the Company's obligation to pay Expenses under Section 4(c) of this Agreement prior to the final disposition of any Claim shall be made within 20 days of Indemnitee's written request therefor and such obligation shall not be subject to Section 4(e) of this Agreement. In the event of a Company Determination that Indemnitee is not entitled to indemnification in connection with the proposed settlement of any Claim, Indemnitee shall have the right at his own expense to undertake defense of any such Claim, insofar as such proceeding involves Claims against the Indemnitee, by written notice given to the Company within 10 days after the Company has notified Indemnitee in writing of its contention that Indemnitee is not entitled to indemnification; provided, however, that the failure to give such notice within such 10-day period shall not affect or limit the Company's obligations with respect to any such Claim if such Claim is subsequently determined not to be an Excluded Claim or otherwise to be payable under this Agreement, except to the extent that the Company is materially prejudiced thereby. If it is subsequently determined in connection with such proceeding that the Claims are not Excluded Claims or that Indemnitee is otherwise entitled to be indemnified under the provisions of Section 2 hereof, the Company shall promptly indemnify Indemnitee in full against all Losses and Expenses arising out of such Claims or Indemnifiable Events.

(e) Indemnitee hereby expressly undertakes and agrees to reimburse the Company for all Losses and Expenses paid by the Company in connection with any Claim against Indemnitee in the event and only to the extent that a Judicial Determination shall have been made that Indemnitee is not entitled to be indemnified by the Company for such Losses and Expenses because the Claim is an Excluded Claim or because Indemnitee is otherwise not entitled to payment under applicable law.

(f) In connection with any dispute as to whether Indemnitee is entitled to be indemnified hereunder the presumption shall be that Indemnitee is so entitled and the burden of proof shall be on the Company to establish that Indemnitee is not so entitled.

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5. Settlement. The Company shall have no obligation to indemnify Indemnitee under this Agreement for any amounts paid in settlement of any Claim effected without the Company's prior written consent. The Company shall not settle any Claim in which it takes the position that Indemnitee is not entitled to indemnification in connection with such settlement without the consent of Indemnitee, nor shall the Company settle any Claim in any manner which would impose any Fine, admission of wrongdoing or any obligation on Indemnitee, without Indemnitee's written consent. Neither the Company nor Indemnitee shall unreasonably withhold its or his consent to any proposed settlement.

6. No Presumption. For purposes of this Agreement, the termination of any Claim by judgment, order, settlement (whether with or without court approval) or conviction, or upon a plea of nolo contendere, or its equivalent, shall not, of itself, create a presumption that Indemnitee did not meet any particular standard of conduct or have any particular belief or that a court has determined that indemnification is not permitted by applicable law.

7. Non-exclusivity, Etc. The rights of Indemnitee hereunder shall be in addition to any other rights Indemnitee may have under the Certificate of Incorporation and Bylaws, the Company's By-laws, the Delaware General Corporation Law, any vote of stockholders or disinterested directors or otherwise, both as to action in Indemnitee's official capacity and as to action in any other capacity by holding such office, and shall continue after Indemnitee ceases to serve the Company as a director or officer for so long as Indemnitee shall be subject to any Claim by reason of (or arising in part out of) an Indemnifiable Event. To the extent that a change in the Delaware General Corporation Law (whether by statute or judicial decision) permits greater indemnification by agreement than would be afforded currently under the Certificate of Incorporation and By-Laws and this Agreement, it is the intent of the parties hereto that Indemnitee shall enjoy by this Agreement the greater benefits so afforded by such change.

8. Liability Insurance. To the extent the Company maintains an insurance policy or policies providing directors' and officers' liability insurance, Indemnitee, if at any time an officer or director of the Company, shall be covered by such policy or policies, in accordance with its or their terms, to the maximum extent of the coverage available for any director or officer of the Company.

9. Subrogation. In the event of payment under this Agreement, the Company shall be subrogated to the extent of such payment to all of the rights of recovery of Indemnitee, who shall execute all papers required and shall do everything that may be necessary to secure such rights, including the execution of such documents necessary to enable the Company effectively to bring suit to enforce such rights.

10. Partial Indemnity, Etc. If Indemnitee is entitled under any provision of this Agreement to indemnification by the Company for some or a portion of the Losses and Expenses of a Claim but not, however, for all of the total amount thereof, the Company shall nevertheless indemnify Indemnitee for the portion thereof to which Indemnitee is entitled. Moreover,

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notwithstanding any other provision of this Agreement, to the extent that Indemnitee has been successful on the merits or otherwise in defense of any or all Claims relating in whole or in part to any Indemnifiable Event or in defense of any issue or matter therein, including dismissal without prejudice, Indemnitee shall be indemnified against all Expenses incurred in connection therewith.

11. Liability of Company. Indemnitee agrees that neither the stockholders nor the directors nor any officer, employee, representative or agent of the Company shall be personally liable for the satisfaction of the Company's obligations under this Agreement and Indemnitee shall look solely to the assets of the Company for satisfaction of any claims hereunder.

12. Enforcement.

(a) Indemnitee's right to indemnification and other rights under this Agreement shall be specifically enforceable by Indemnitee and shall be enforceable notwithstanding any adverse Company Determination and no such Company Determination shall create a presumption that Indemnitee is not entitled to be indemnified hereunder.

(b) In the event that any action is instituted by Indemnitee under this Agreement, or to enforce or interpret any of the terms of this Agreement, Indemnitee shall be entitled to be paid all court costs and reasonable expenses, including reasonable counsel fees, incurred by Indemnitee with respect to such action, unless the court determines that each of the material assertions made by Indemnitee as a basis for such action was not made in good faith or was frivolous.

13. Severability. In the event that any provision of this Agreement is determined by a court to require the Company to do or to fail to do an act which is in violation of applicable law, such provision (including any provision within a single section, paragraph or sentence) shall be limited or modified in its application to the minimum extent necessary to avoid a violation of law, and, as so limited or modified, such provision and the balance of this Agreement shall be enforceable in accordance with their terms to the fullest extent permitted by law.

14. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware applicable to agreements made and to be performed entirely within such State.

15. Consent to Jurisdiction. The Company and Indemnitee each hereby irrevocably consents to the jurisdiction of the courts of and in the States of Delaware and Illinois for all purposes in connection with any action or proceeding which arises out of or relates to this Agreement and agrees that any action instituted under this Agreement shall be brought only in the state or Federal courts of the States of Delaware and Illinois.

16. Notices. All notices or other communications required or permitted hereunder shall be sufficiently given for all purposes if in writing and personally delivered, telegraphed,

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telexed, sent by facsimile transmission or sent by registered or certified mail, return receipt requested, with postage prepaid addressed as follows, or to such other address as the parties shall have given notice of pursuant hereto:

(a) If to the Company, to:

eLoyalty Corporation
150 Field Drive

Suite 250
Lake Forest, Illinois 60045
Attention: General Counsel
Facsimile: (847) 582-7002

(b) If to Indemnitee, to his home address, as reflected in the Company's payroll records.

17. Counterparts. This Agreement may be signed in counterparts, each of which shall be an original and all of which, when taken together, shall constitute one and the same instrument.

18. Successors and Assigns. This Agreement shall be (i) binding upon all successors and assigns of the Company, including any direct or indirect successor by purchase, merger, consolidation or otherwise to all or substantially all of the business and/or assets of the Company, and (ii) binding upon and inure to the benefit of any successors and assigns, heirs, and personal or legal representatives of Indemnitee.

19. Amendment; Waiver. No amendment, modification, termination or cancellation of this Agreement shall be effective unless made in a writing signed by each of the parties hereto. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute a waiver of any other provision hereof (whether or not similar) nor shall such waiver constitute a continuing waiver.

[Signature Page Follows]

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IN WITNESS WHEREOF, the Company and Indemnitee have executed this Agreement to be effective as of the day and year first above written.

                                      eLOYALTY CORPORATION

 /s/ Christopher J. Danson            By: /s/ Kelly D. Conway
--------------------------                -------------------
                                          Kelly D. Conway
                                          President and Chief Executive Officer

February 23, 2005                         February 23, 2005

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EXHIBIT 10.27

EMPLOYMENT AGREEMENT

eLoyalty Corporation, a Delaware corporation doing business as eLoyalty ("eLoyalty"), and Karen Bolton ("Employee") enter into this Employment Agreement ("Agreement") as of January 21, 2002 ("Effective Date").

In consideration of the agreements and covenants contained in this Agreement, eLoyalty and Employee agree as follows:

1. EMPLOYMENT DUTIES: eLoyalty shall employ Employee as a Senior Vice President. Employee shall have the normal responsibilities, duties and authority of a Senior Vice President of eLoyalty and shall, at the direction of eLoyalty's management, participate in the administration and execution of eLoyalty's policies, business affairs and operations. eLoyalty's Board of Directors or management may, from time to time, expand or contract such duties and responsibilities and may change Employee's title or position. Employee shall perform faithfully the duties assigned to Employee to the best of Employee's ability and shall devote Employee's full and undivided business time and attention to the transaction of eLoyalty's business.

2. TERM OF EMPLOYMENT: The term of employment ("Initial Term of Employment") covered by this Agreement shall commence as of the effective date of this Agreement and continue until January 31 2004, subject to the provisions of paragraph 3 below. This Agreement may be renewed for additional one-year periods by the mutual written agreement of the parties ("Renewal Term"). The Initial Term of Employment and any Renewal Terms shall be hereinafter referred to as the "Term of Employment". If this Agreement is not renewed by the parties upon the expiration of the Initial Term of Employment or upon the expiration of any Renewal Term, eLoyalty shall, within 30 days from the expiration of the Initial Term of Employment or the expiration of the Renewal Term, as the case may be, pay to Employee a lump sum amount equivalent to six (6) months of Employee's normal salary (but not bonus) as Employee's severance payment, subject to ordinary tax and other withholdings in accordance with eLoyalty's normal payroll practices. In addition to the foregoing, if Employee fails to find reasonably comparable employment in the U.S., Australia or elsewhere by the end of the sixth (6th) month after the expiration of the Initial Term of Employment or the Renewal Term, as the case may be, eLoyalty hereby agrees to pay a further severance payment equivalent of six months of employee's normal salary (but not bonus and subject to ordinary tax and other withholdings), payable in monthly installments, unless Employee begins comparable employment with another employer during such time, in which case eLoyalty's obligations shall cease immediately. For the purposes of this Agreement, the term "comparable employment" shall mean any employment where Employee may earn annual cash compensation that is comparable with the annual cash compensation earned by Employee during the one year immediately prior to the termination of Employee's employment. If the parties fail to renew the Agreement upon expiration of the Initial


Term of Employment, Employee agrees to use Employee's best efforts to secure comparable employment as soon as reasonably possible after such expiration and to notify eLoyalty in writing of such employment not later than one (1) business day after securing the same. As a condition of receiving severance under this Paragraph, Employee will be required to execute a general release and waiver, including but not limited to, a release of any and all claims and for any and all other damages resulting from Employee's termination from employment.

3. TERMINATION: eLoyalty may terminate Employee's employment for any reason upon written notice to Employee, provided that unless (a) such termination is in the form of a non-renewal of this Agreement as described in paragraph 2 above (in which case the severance provisions of such paragraph 2 shall apply) or (b) eLoyalty has terminated Employee's employment for Serious Misconduct as described below, eLoyalty shall pay to Employee a lump sum amount equivalent to twelve (12) months of Employee's normal salary (but not bonus) as Employee's severance payment, subject to ordinary tax and other withholdings in accordance with eLoyalty's normal payroll practices. In the event of a termination requiring such a lump sum payment, eLoyalty will also continue Employee's health insurance benefits for the lesser of twelve (12) months from the effective date of termination (if Employee remains eligible under these health insurance plans) or until Employee begins employment with another employer during such time, at which time eLoyalty's obligations to continue Employee's health insurance benefits shall cease immediately. Employee shall notify eLoyalty in writing of such new employment not later than one (1) business day after securing the same. In addition, eLoyalty may terminate Employee's employment and this Agreement immediately without notice and with no severance pay and no benefit continuation if Employee engages in "Serious Misconduct." For purposes of this Agreement, "Serious Misconduct" means fraud, embezzlement, misappropriation of corporate funds, any acts of dishonesty, engaging in activities materially harmful to eLoyalty's reputation or business, conviction of a crime, willful refusal to perform or substantial disregard of Employee's assigned duties (including, but not limited to, refusal to travel or work the requested hours), or any violation of any statutory or common law duty of loyalty to eLoyalty. If Employee resigns from, or in any other way terminates, her employment during the Initial Term of Employment or during any subsequent Renewal Term, Employee shall not be entitled to any severance pay or continuation of her salary or benefits.

4. CHANGE IN CONTROL.

(a) Notwithstanding anything contained in this Agreement, if following a Change in Control (as defined in defined in Paragraph 4(b) below), (a) Employee's title, position, duties or salary is diminished and Employee resigns within 90 days after the diminishment becomes effective, or (b) Employee's position is eliminated or Employee's employment otherwise is terminated for reasons other than Serious Misconduct, eLoyalty shall pay to Employee a lump sum amount equivalent to twelve (12) months of Employee's normal salary (but not bonus) as Employee's severance payment, subject to ordinary tax and other withholdings in accordance with eLoyalty's normal payroll practices. In the event of a termination requiring such a lump sum payment, eLoyalty will

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also continue Employee's health insurance benefits for the lesser of twelve (12) months from the effective date of termination (if Employee remains eligible under these health insurance plans) or until Employee begins employment with another employer during such time, at which time eLoyalty's obligations to continue Employee's health insurance benefits shall cease immediately. Employee shall notify eLoyalty in writing of such new employment not later than one (1) business day after securing the same.

(b) The term "Change in Control" for the purposes hereunder shall be as defined in eLoyalty Corporation 2000 Stock Incentive Plan. Notwithstanding the foregoing, the following events and other events reasonably related to them, individually or in any aggregate combination, shall not be construed as a "Change in Control" of eLoyalty: (i) the private placement of eLoyalty preferred stock recently consummated between eLoyalty and affiliates of Technology Crossover Ventures and Sutter Hill Ventures ("Financing"); (ii) any tender offer made by eLoyalty to its employees pursuant to which employee stock options were exchanged for common stock of eLoyalty, (iii) the rights offering authorized by the eLoyalty's Board of Directors in conjunction with the Financing (the "Rights Offering"); (iv) any conversion of the preferred stock issued pursuant to the Financing and/or the Rights Offering into common stock of eLoyalty and (iv) the 1-10 reverse stock split authorized by eLoyalty's Board of Directors.

5. SALARY: As compensation for Employee's services, eLoyalty shall pay Employee a base salary in the amount listed in EXHIBIT A to this Agreement. Employee's base salary shall be subject to annual review and may, at the discretion of eLoyalty's management, be adjusted from that listed in EXHIBIT A according to Employee's responsibilities, capabilities and performance during the preceding year.

6. BONUSES: eLoyalty may elect to pay Employee annual bonuses. Payment of such bonuses, if any, shall be at the sole discretion of eLoyalty.

7. EMPLOYEE BENEFITS: During the Term of Employment, Employee shall be entitled to participate in such employee benefit plans, including group pension, life and health insurance and other medical benefits, and shall receive all other fringe benefits as eLoyalty may make available generally to its Senior Vice Presidents. Subject to the eligibility requirements for such insurance, Employee's coverage for Accidental Death, Dismemberment, Short-Term and Long term Disability, Business Travel Accident Insurance and Life Insurance will begin on the Effective Date in accordance with the terms of eLoyalty's standard policy afforded to all its U.S.-based Senior Vice Presidents. eLoyalty agrees that it will, to the extent not in violation under the applicable laws, waive the one-year employment eligibility requirement under the Family and Medical Leave Act of 1993 in order to allow Employee to be immediately eligible for up to twelve-weeks of unpaid leave for certain family and medical reasons permitted such Act. Notwithstanding the foregoing, eLoyalty reserves the right to enforce all other eligibility requirements under the Family and Medical Leave Act of 1993.

8. BUSINESS EXPENSES: eLoyalty shall reimburse Employee for all reasonable and necessary business expenses incurred by Employee in performing Employee's duties. Employee shall provide eLoyalty with supporting documentation

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sufficient to satisfy reporting requirements of the Internal Revenue Service and eLoyalty. eLoyalty's determination as to reasonableness and necessary shall be final.

9. RELOCATION EXPENSES: During the Initial Term of Employment under this Agreement, eLoyalty shall reimburse Employee for those re-location expenses, and pay Employee for certain allowances, as specifically described in EXHIBIT B attached hereto.

10. VACATION AND SICK DAYS: Employee will be entitled to vacation time in accordance with eLoyalty's standard policy for U.S.-based Senior Vice Presidents. In addition to the foregoing, Employee will also be entitled to use any of Employee's current unused vacation time from Employee's employment with eLoyalty Corporation (Australia) Pty. Ltd. ("eLoyalty Australia") which has been accrued up to the Effective Date and which was not paid out in any manner by eLoyalty Australia to Employee upon Employee's termination of employment with eLoyalty Australia. Any vacation time used by Employee on and after the Effective Date will first be counted against the unused vacation time transferred from eLoyalty Australia. Employee acknowledges that eLoyalty will not be paying any long service leave to Employee under the applicable Australian laws.

11. NONCOMPETITION AND NONDISCLOSURE: Employee acknowledges that the successful development and marketing of eLoyalty's professional services and products require substantial time and expense. Such efforts generate for eLoyalty valuable and proprietary information ("Confidential Information") which gives eLoyalty a business advantage over others who do not have such information. Confidential Information of eLoyalty and its clients and prospects includes, but is not limited to, the following: business strategies and plans; proposals; deliverables; prospects and customer lists; methodologies; training materials; and computer software. Employee acknowledges that during the Term of Employment, Employee will obtain knowledge of such Confidential Information. Accordingly, Employee agrees to undertake the following obligations which Employee acknowledges to be reasonably designed to protect eLoyalty's legitimate business interests without unnecessarily or unreasonably restricting Employee's post-employment opportunities:

(a) Upon termination of the Term of Employment for any reason, Employee shall return all eLoyalty property, including but not limited to computer programs, files, notes, records, charts, or other documents or things containing in whole or in part any of eLoyalty's Confidential Information;

(b) During the Term of Employment and subsequent to termination, Employee agrees to treat all such Confidential Information as confidential and to take all necessary precautions against disclosure of such information to third parties during and after Employee's employment with eLoyalty . Employee shall refrain from using or disclosing to any person, without the prior written approval of eLoyalty's Chief Executive Officer any Confidential Information unless at that time the information has become generally and lawfully known to eLoyalty's competitors;

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(c) Without limiting the obligations of paragraph 11(b), Employee shall not, for a period of one year following Employee's termination of employment for any reason, for Employee's self or as an agent, partner or employee of any person, firm or corporation, engage in the practice of consulting or related services for (1) any client of eLoyalty, for whom Employee performed services, or (2) any prospective eLoyalty client to whom Employee submitted, or assisted in the submission of a proposal during the one year period preceding Employee's termination of employment, provided however, that unless eLoyalty decides to re-establish its business in Australia, Employee shall not be deemed to be in breach of this provision if Employee engages in such restricted activities in Australia as described in this sub-clause (c);

(d) During a one year period immediately following Employee's termination of employment for any reason, Employee shall not induce or assist in the inducement of any eLoyalty employee away from eLoyalty's employ or from the faithful discharge of such employee's contractual and fiduciary obligations to serve eLoyalty's interests with undivided loyalty;

12. REMEDIES: Employee recognizes and agrees that a breach of any or all of the provisions of paragraph 11 will constitute immediate and irreparable harm to eLoyalty's business advantage, including but not limited to eLoyalty's valuable business relations, for which damages cannot be readily calculated and for which damages are an inadequate remedy. Accordingly, Employee acknowledges that eLoyalty shall therefore be entitled to an order enjoining any further breaches by the Employee. Employee agrees to reimburse eLoyalty for all costs and expenses, including reasonable attorneys' fees incurred by eLoyalty in connection with the enforcement of its rights under any provision of this Agreement.

13. INTELLECTUAL PROPERTY: During the Term of Employment, Employee shall disclose to eLoyalty all ideas, inventions and business plans which Employee develops during the course of Employee's employment with eLoyalty, which relate directly or indirectly to eLoyalty's business, including but not limited to any computer programs, processes, products or procedures which may or may not, upon application, be protected by patent or copyright. Employee agrees that any such ideas, inventions or business plans shall be the property of eLoyalty and that Employee shall, at eLoyalty's request and cost, provide eLoyalty with such assurances as is necessary to secure a patent or copyright.

14. ASSIGNMENT: Employee acknowledges that the services to be rendered pursuant to this Agreement are unique and personal. Accordingly, Employee may not assign any of Employee's rights or delegate any of Employee's duties or obligations under this Agreement. eLoyalty may assign its rights, duties or obligations under this Agreement to a subsidiary or affiliated company of eLoyalty or purchaser or transferee of a majority of eLoyalty's outstanding capital stock or a purchaser of all, or substantially all, of the assets of eLoyalty.

15. NOTICES: All notices shall be in writing, except for notice of termination of employment, which may be oral if confirmed in writing within 14 days. Notices

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intended for eLoyalty shall be sent by registered or certified mail addressed to it at c/o eLoyalty's General Counsel, 150 Field Drive, Suite 250, Lake Forest, Illinois 60045 or its current principal office, and notices intended for Employee shall be either delivered personally to Employee or sent by registered or certified mail addressed to Employee's last known address.

16. ENTIRE AGREEMENT: This Agreement and Exhibits A and B attached hereto constitute the entire agreement between eLoyalty and Employee. Neither Employee nor eLoyalty may modify this Agreement by oral agreements, promises or representations. The parties may modify this Agreement only by a written instrument signed by the parties.

17. APPLICABLE LAW: This Agreement shall be governed by and construed in accordance with the laws of the State of Illinois.

18. MEDIATION OF DISPUTES: Neither party shall initiate arbitration or other legal proceedings (except for any claim under Paragraph 11 of this Agreement), against the other party, or, in the case of eLoyalty, any of its directors, officers, employees, agents, or representatives, relating in any way to this Agreement, to Employee's employment with eLoyalty, the termination of Employee's employment or any or all other claims that one party might have against the other party until 30 days after the party against whom the claim[s] is made ("Respondent") receives written notice from the claiming party of the specific nature of any purported claim and the amount of any purported damages. Employee and eLoyalty further agree that if Respondent submits the claiming party's claim to JAMS/Endispute, for nonbinding mediation, in Chicago, Illinois, prior to the expiration of such 30 day period, the claiming party may not institute arbitration or other legal proceedings against Respondent until the earlier of (i) the completion of nonbinding mediation efforts, or (ii) 90 days after the date on which the Respondent received written notice of the claimant's claim.

19. BINDING ARBITRATION: Employee and eLoyalty agree that all claims or disputes relating to Employee's employment with eLoyalty or the termination of such employment, and any and all other claims that Employee might have against eLoyalty, any eLoyalty director, officer, employee, agent, or representative, and any and all claims or disputes that eLoyalty might have against Employee (except for any claims under Paragraph 11 of this Agreement) shall be resolved under the Expedited Commercial Rules of the American Arbitration Association in Illinois. If either party pursues a claim and such claim results in an Arbitrator's decision, both parties agree to accept such decision as final and binding. eLoyalty and Employee agree that any litigation under Paragraph 10 of this Agreement shall be brought in a relevant court, state or federal, in Illinois.

20. SEVERABILITY: Whenever possible, each provision of this Agreement will be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be prohibited by or invalid under applicable law, such provision will be ineffective only to the extent of such prohibition or invalidity,

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without invalidating the remainder of such provision or the remaining provisions of this Agreement.

21. WORK AUTHORIZATION. This Agreement and eLoyalty's obligations hereunder are subject to Employee's receipt of the appropriate U.S. work authorization from the U.S. Immigration and Naturalization Office (INS) and to Employee's maintenance of such appropriate U.S. work authorization during the Term of Employment. If Employee fails to obtain the appropriate U.S. work authorization from the INS before the Effective Date, or fails to maintain the appropriate U.S. work authorization from the INS during the Term of Employment, eLoyalty shall have the right to, notwithstanding anything contained in Section 3 hereunder, immediately terminate this Agreement upon written notice to Employee without any further liability to Employee.

22. ACCELERATION OF EQUITY INCENTIVE AWARDS.

(a) OUTSTANDING EQUITY INCENTIVE AWARDS. Subject to the approval of eLoyalty's Board of Directors and the terms and conditions of the eLoyalty Corporation 1999 Stock Incentive Plan and/or the eLoyalty Corporation 2000 Stock Incentive Plan, as applicable, the Offer to Exchange Certain Outstanding Stock Options for the Right to Receive Shares of Common Stock (the "Offer to Exchange"), and the applicable Stock Option Agreement(s) and/or Installment Stock Award Agreement(s), as separately amended by the parties, eLoyalty agrees that:

(I) if Employee completes the Initial Term of Employment (that is, Employee has not resigned or been terminated by eLoyalty for any reason during such Initial Term of Employment): (i) the stock options granted by eLoyalty to Employee prior to the Effective Date hereunder and listed in EXHIBIT A hereto will become immediately exercisable at the expiration of the Initial Term of Employment with respect to any or all of the remaining shares subject thereto; and (ii) any or all of the shares remaining subject to the installment stock awards granted by eLoyalty to Employee prior to the Effective Date hereunder and listed in EXHIBIT A hereto will become issuable at the expiration of the Initial Term of Employment; or

(II) if the parties renew this Agreement for any additional Renewal Terms, then in lieu of Section 22(a)(I) above, (i) the stock options granted by eLoyalty to Employee prior to the Effective Date hereunder and listed in EXHIBIT A hereto will become immediately exercisable at the earlier of the termination of Employee's employment during such Renewal Term (other than termination by eLoyalty for Serious Misconduct) or expiration of such Renewal Term with respect to any or all of the remaining shares subject thereto; and (ii) any or all of the shares remaining subject to the installment stock awards granted by eLoyalty to Employee prior to

7

the Effective Date hereunder and listed in EXHIBIT A hereto will become issuable at the earlier of the termination of Employee's employment during such Renewal Term (other than termination by eLoyalty for Serious Misconduct) or expiration of such Renewal Term. If Employee's employment is terminated by eLoyalty during the Renewal Term for Serious Misconduct, any stock option or installment stock award that remains outstanding but unvested will terminate in its entirety upon the effective date of Employee's termination of employment.

The accelerated vesting of any stock options described in this
Section 22(a) shall not otherwise alter any other terms and conditions of the stock options set forth in Employee's applicable stock option agreement(s).

(b) FUTURE EQUITY INCENTIVE AWARDS. Subject to the approval of eLoyalty's Board of Directors and the terms and conditions of the eLoyalty Corporation 1999 Stock Incentive Plan and/or the eLoyalty Corporation 2000 Stock Incentive Plan, as applicable, and any stock option agreements and/or restricted stock agreements entered into by Employee and eLoyalty, in the event eLoyalty grants Employee options to purchase eLoyalty's common stock after the Effective Date hereunder ("Future Option Grants) or additional restricted shares of eLoyalty common stock after the Effective Date hereunder ("Future Restricted Stock Awards") , eLoyalty agrees to accelerate the vesting of such Future Option Grants and Future Restricted Stock Awards as set forth below:

(I) Upon Employee's completion of the Initial Term of Employment (that is, Employee has not resigned or been terminated by eLoyalty for any reason during such Initial Term of Employment):

i. any outstanding Future Options Grants will become immediately exercisable on January 31, 2004 with respect to the portion of shares of eLoyalty common stock remaining subject thereto for which the Future Option Grants otherwise would become exercisable as of June 30, 2004 if Employee were to continue in the employ of eLoyalty through June 30, 2004; and

ii. any outstanding Future Restricted Stock Awards will become immediately vested on January 31, 2004 with respect to the portion of restricted shares of eLoyalty common stock remaining subject thereto that would have vested as of June 30, 2004 if Employee were to continue in the employ of eLoyalty through June 30, 2004.

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(II) If this Agreement is renewed by the mutual written agreement of the parties for an additional one year period after the Initial Term of Employment, upon Employee's completion of such additional one-year Renewal Term (that is, Employee has not resigned or been terminated by eLoyalty for any reason during such Renewal Term):

i. any outstanding Future Options Grants will become immediately exercisable on January 31, 2005 with respect to the portion of shares of eLoyalty common stock remaining subject thereto for which the Future Option Grants otherwise would become exercisable as of January 31, 2006 if Employee were to continue in the employ of eLoyalty through January 31, 2006; and

ii. any Future Restricted Stock Awards will become immediately vested on January 31, 2005 with respect to the portion of restricted shares of eLoyalty common stock remaining subject thereto that would have vested as of January 31, 2006 if Employee were to continue in the employ of eLoyalty through January 31, 2006.

23. Employee acknowledges that Employee has read, understood and accepts the provisions of this Agreement.

eLoyalty Corporation                            Karen Bolton

By: /s/ Steven Pollema                          /s/ Karen Bolton
    ---------------------------                 ----------------------

Position: Senior Vice President
          ---------------------

Date: February 1, 2002                          Date: January 31, 2002

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EXHIBIT A
BASE SALARY, EFFECTIVE DATE
AND
OUTSTANDING STOCK OPTIONS AND INSTALLMENT STOCK AWARDS
GRANTED PRIOR TO EFFECTIVE DATE

EMPLOYEE:         Karen Bolton

POSITION:         Senior Vice President

BASE SALARY:      US$250,000

EFFECTIVE DATE:   January 21, 2002

NUMBER OF SHARES (AFTER TAKING INTO ACCOUNT ELOYALTY'S 1-10 REVERSE STOCK SPLIT) SUBJECT TO OUTSTANDING STOCK OPTIONS GRANTED BY ELOYALTY TO EMPLOYEE PRIOR TO THE EFFECTIVE DATE (AS DESCRIBED IN PARAGRAPH 22(A) OF THE AGREEMENT): 2,000 (this includes shares subject to both vested and unvested stock options as of the Effective Date)

NUMBER OF SHARES (AFTER TAKING INTO ACCOUNT ELOYALTY'S 1-10 REVERSE STOCK SPLIT) SUBJECT TO OUTSTANDING INSTALLMENT STOCK AWARDS GRANTED BY ELOYALTY TO EMPLOYEE PRIOR TO THE EFFECTIVE DATE (AS DESCRIBED IN PARAGRAPH 22(A) OF THE AGREEMENT):
6,099


Karen Bolton


Date


eLoyalty Corporation


Date

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EXHIBIT B
REIMBURSABLE RELOCATION EXPENSES

(I) GENERAL RELOCATION RULES:

Employee acknowledges and agrees that:

(a) The terms of this Exhibit B shall apply only during the Initial Term of Employment. In the event that Employee desires for the Agreement to be extended for one or more Renewal Terms, then, not later that thirty (30) days prior to the expiration of the Initial Term of Employment, Employee shall initiate discussions with eLoyalty regarding the reimbursement and allowance obligations of eLoyalty that will apply during any such Renewal Term and the parties will negotiate in good faith to reach agreement regarding such obligations, to be set forth in a substitute Exhibit B.

(b) If Employee resigns from her employment with eLoyalty, or is terminated by eLoyalty for Serious Misconduct at anytime during the Term of Employment, Employee's rights to receive reimbursement of all relocation expenses and payment of any all allowances, if any, described hereunder (collectively, "Relocation Costs") will terminate immediately, including, without limitation, Employee's rights to receive any reimbursement for the final return trip as set forth in Paragraph 2(d) below, reimbursement for the return moving costs as set forth in Paragraph 3(c) below and to receive outplacement assistance as set forth in Paragraph 11 below. In such event, Employee will be solely responsible for any costs or expenses incurred by Employee after the termination of Employee's employment, including without limitation, any monthly payments required for Employee's housing or automobile leased by Employee as a result of Employee's relocation to the U.S. Employee will indemnify and hold harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by third parties against eLoyalty with respect to any such costs or expenses incurred by Employee after the date of Employee's termination of employment.

(c) Unless specifically set forth otherwise below, if Employee resigns from eLoyalty's employment on or before January 31, 2003, or is terminated by eLoyalty for Serious Misconduct on or before January 31, 2003, Employee will be required to repay eLoyalty a pro-rata portion of all Relocation Costs paid by eLoyalty to Employee hereunder, amounting to 1/12 of the Relocation Costs for each month between the effective date of termination of Employee's employment and January 31, 2003. Employee will not be obligated to repay eLoyalty for Relocation Costs reimbursed or paid by eLoyalty hereunder if Employee is terminated by eLoyalty for any reason other than Serious Misconduct on or before January 31, 2003. If Employee resigns or if Employee is terminated by eLoyalty for any reason (including Serious Misconduct) after January 31, 2003, Employee will not be obligated to repay eLoyalty for any Relocation Costs reimbursed or paid by eLoyalty hereunder which were incurred by Employee after January 31, 2003.

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(d) If Employee is terminated by eLoyalty for any reason other than for Serious Misconduct during the Term of Employment, Employee's rights to receive reimbursement of all Relocation Costs, if any, will also terminate immediately, except for: (i) reimbursement of monthly housing lease payments under the Lease until January 31, 2004 as described in Section (II)(4)(a) hereunder; (ii) reimbursement of monthly auto lease payments under the Auto Lease until January 31, 2004 as described in Section (II)(6)(a) hereunder; (iii) reimbursement for the final return trip as set forth in Paragraph 2(d) below; (iv) reimbursement for the return moving costs as set forth in Paragraph 3(c) below; and (v) outplacement assistance as set forth in Paragraph 11 below.

(e) If permitted under applicable laws, eLoyalty reserves the right to offset all repayments due from Employee hereunder against amounts payable by eLoyalty to Employee under this Agreement, if any, upon termination or expiration of the Term of Employment.

(f) eLoyalty shall have the right to proceed against Employee or Employee's property in a court in any location to enable eLoyalty to enforce a judgment or other court order entered in favor of eLoyalty. Employee waives any objection that Employee may have to the location of the court in which eLoyalty has commenced a proceeding.

(g) Employee must submit original receipts for all expense reimbursement set forth herein.

(II) REIMBURSABLE RELOCATION EXPENSES AND ALLOWANCES:

Subject to the provisions of Section (I) above and in consideration of Employee's relocation from Australia to the United States to work as an employee of eLoyalty for the Initial Term of Employment, eLoyalty agrees to reimburse Employee for those relocation costs listed below:

1. House-hunting Trip.

(a) House-hunting Expenses: eLoyalty will reimburse Employee for Employee's reasonable expenses incurred in a one-week house-hunting trip in the U.S not to exceed Twenty-Five Thousand United States Dollars (US$25,000), provided that Employee complies with eLoyalty's current expense policy. Such expenses reimbursable by eLoyalty will include: (1) a roundtrip business class airfare for each of Employee, Employee's spouse and Employee's child for such house-hunting trip, (2) reasonable hotel accommodations for a week and (3) rental car and other reasonable travel expenses incurred in connection with Employee's house hunting activities.

(b) Relocation Consultant: Employee may use the services of an independent relocation consultant approved by eLoyalty in connection

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with Employee's house hunting activities, and eLoyalty will, at its sole discretion, either directly pay to such relocation consultant, or reimburse Employee, for the reasonable costs of such services, provided such costs do not exceed One Thousand United States Dollars (US$1,000).

2. Airfares.

(a) Initial Trip: eLoyalty will reimburse Employee for the purchase of one business-class airfare for each of Employee, Employee's spouse and Employee's child associated with Employee's final move from Sydney, Australia to Chicago, Illinois. Such travel expenses will be reimbursed based on the most direct route.

(b) Annual Trips: As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, reimburse Employee for Employee's purchase of roundtrip airfares from the United States to Australia, for Employee, Employee's spouse, Employee's child and/or Employee's spouse's parents, provided that such reimbursement shall not exceed the net amount of Fifty-Six Thousand United States Dollars (US$56,000) per year ("Annual Airfare Budget"). The parties agree to review the Annual Airfare Budget promptly after December 31, 2002 to determine if the Annual Airfare Budget of Fifty-Six Thousand United States Dollars (US$56,000) would be sufficient to cover two round-trip business class airfares for each of Employee, Employee's spouse, Employee's child and one round-trip business class airfare for each of Employee's spouse's parents for the calendar year of 2003. If the parties mutually agree that such Annual Airfare Budget of Fifty-Six Thousand United States Dollars (US$56,000) would be materially insufficient, the parties will negotiate in good faith for an equitable adjustment to such Annual Airfare Budget for the calendar year of 2003.

(c) Emergency Trips: As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, reimburse Employee for the purchase of business class airfare for Employee's emergency trips back to Australia, provided that eLoyalty shall have the final determination in its sole discretion as to whether any such trips proposed to be undertaken by Employee qualify as an "emergency trip".

(d) Final Return Trip: If at the expiration of any Term or if Employee is terminated by eLoyalty during the Term of Employment for any reason other than for Serious Misconduct and Employee decides to return back to Australia within twelve (12) months after such termination or expiration of the Term of Employment, eLoyalty will purchase for each of Employee, Employee's spouse and Employee's child a business class airfare for a one-way trip from the U.S. to NSW, Australia. This trip may be direct or

13

indirect, provided that the total cost is no greater than the cost of a direct one-way trip from the U.S. to NSW, Australia.

3. Shipment of Household Goods and/or Personal Effects:

(a) Initial Moving Costs: eLoyalty will directly pay for the initial shipment of Employee's furnishings and personal effects from Employee's primary residence in Australia to the State of Illinois, U.S., provided that Employee has obtained eLoyalty's prior approval of such shipping costs payable by eLoyalty.

(b) Temporary Furniture Rental Pending Shipment: If there is an interim period that Employee requires furnishings in the U.S. while waiting for the arrival of Employee's furnishings that were shipped from Australia to the U.S. as described in Paragraph 1(a) above, eLoyalty will, as long as Employee remains in the employ of eLoyalty during such interim period, reimburse Employee for the reasonable costs incurred by Employee during this interim period for the rental of any such temporary furnishings in the U.S., provided that Employee has obtained eLoyalty's prior approval of such temporary furniture rental costs reimbursable by eLoyalty.

(c) Return Moving Costs. If at the expiration of any Term or if Employee is terminated by eLoyalty during the Term of Employment for any reason other than for Serious Misconduct and Employee decides to return back to Australia within twelve (12) months after such termination or expiration of the Term of Employment, eLoyalty shall directly pay for the reasonable costs of shipping Employee's furnishings and personal effects from the State of Illinois, U.S. to Employee's primary residence in Australia, provided that Employee has obtained eLoyalty's prior approval of such return shipping costs payable by eLoyalty.

4. Monthly Housing Allowance; Lease Deposit; and Utilities Setup Charges.

(a) Monthly Housing Allowance.

- In connection with Employee's relocation to the U.S. hereunder, Employee has executed a written lease ("Lease") with Howard Kaplan and Louis Natanshon (collectively, "Lessor") for housing in the U.S. for a period of two years, commencing from February 1, 2002 ("Lease Effective Date") and expiring on January 31, 2004 ("Lease Expiration Date").

- eLoyalty has directly paid to Lessor the net amount of Five Thousand Dollars (U.S.$5,000) representing payment for the first month (the month of February 2002) under the lease ("First Month Payment") and the net amount of Five Thousand Five Hundred Dollars (U.S.$5,500)

14

representing payment for the final month (the month of January 2004) under the Lease ("Last Month Prepayment").

- In addition, as long as Employee remains in the employ of eLoyalty until January 31, 2004, eLoyalty will, at eLoyalty's sole discretion, either pay to Employee or directly to Lessor:
(i) the net amount of Five Thousand United States Dollars (US$5,000) a month to be applied against Employee's monthly payments required under the Lease from March 1, 2002 to January 31, 2003, and (ii) the net amount of Five Thousand Five Hundred United States Dollars (US$5,500) a month to be applied against Employee's monthly payments required under the Lease from February 1, 2003 to December 31, 2003. Such monthly housing allowance will be paid by eLoyalty, at eLoyalty's sole discretion, to Employee or the Lessor no later than the first of each month from March 1, 2002.

- If eLoyalty is a guarantor of such Lease and Employee fails to remit to Lessor any such monthly lease payments made by eLoyalty to Employee hereunder, Employee will indemnify and hold harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by Lessor or any third parties against eLoyalty for such monthly payments due under the Lease which have been paid by eLoyalty to Employee. If eLoyalty is a guarantor of such Lease, Employee may not renew the Lease at the Lease Expiration Date without eLoyalty's prior written consent.

- Consistent with Section (I)(b) (General Relocation Rules), all such monthly lease payments under this Paragraph 4(a) will cease immediately if eLoyalty terminates Employee for Serious Misconduct or Employee resigns at any time and Employee will be solely responsible for all payments due under the Lease after the date of such termination or resignation. In such event, Employee will indemnify and hold harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by Lessor or any third parties against eLoyalty for such payments due under the Lease after the date of such termination or resignation.

- In addition, if eLoyalty terminates Employee for Serious Misconduct or Employee resigns at any time prior to January 31, 2003, Employee will repay to eLoyalty a pro-rata portion of all monthly lease payments (including, without limitation, a pro-rata portion of the First Month Payment and the Last Month Prepayment) paid by eLoyalty to

15

Employee and/or Lessor hereunder as further described under
Section (I)(c) (General Relocation Rules).

- If Employee is terminated by eLoyalty for any reason other than for Serious Misconduct during the Initial Term of Employment, eLoyalty will, at its sole discretion, either reimburse Employee, or pay the Lessor, for all monthly payments remaining under the Lease from Employee's date of termination to the Lease Expiration Date, provided that at eLoyalty's request, Employee will fully cooperate with eLoyalty in negotiating the early termination of the Lease with Lessor.

(b) Lease Deposit. eLoyalty has paid directly to the Lessor, a one-time security deposit ("Deposit") in the amount of one month's rent required under the Lease. Employee will ensure that eLoyalty receives a full refund of such Deposit upon the termination or expiration of such Lease. Employee agrees that it will immediately remit to eLoyalty all such Deposit proceeds refunded by the Lessor to Employee. Notwithstanding anything contained in this Agreement, if Employee resigns or is terminated by eLoyalty prior to January 31, 2004, Employee will immediately repay to eLoyalty all such Deposit (not any pro-rata portion) paid by eLoyalty and Employee shall be entitled to retain any such Deposit proceeds refunded by the Lessor to Employee at the termination or expiration of such Lease. eLoyalty reserves the right to offset its loss of any portion of such Deposit against any amounts payable by eLoyalty to Employee upon termination or expiration of the Term of Employment.

(c) Initial Utilities Set-Up Charges. Employee will be reimbursed for all actual and reasonable one-time costs charged by the various utility companies for the initial set up of the necessary utilities (such as telephone, electric, gas, etc.) in Employee's first leased home in the U.S. during the Initial Term of Employment.

5. Appliances. In the event that the first home Employee leases in the U.S. does not have any necessary major appliances such as a washer, dryer or dish washer, eLoyalty will, during the Initial Term of Employment, reimburse Employee for Employee's purchase of such necessary major appliances, provided that Employee remains in the employ of eLoyalty during such Initial Term of Employment. eLoyalty will also, during the Initial Term of the Agreement, either purchase or rent miscellaneous small electrical appliances for Employee's use that are deemed reasonable and necessary by eLoyalty, such as toaster, hair dryer, alarm clock, microwave, or television, provided that Employee remains in the employ of eLoyalty during such Initial Term of Employment. The aggregate amount of such purchase and/or lease of the reasonably necessary major appliances and small electrical appliances reimbursable by eLoyalty during the Initial Term of the Agreement shall not exceed Seven Thousand Five Hundred United States Dollars (US$7,500).

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6. Automobile Lease Allowance; Automobile Registration Costs; Sale of Australia Automobiles

(a) Automobile Lease Allowance.

- During the Initial Term of Employment, eLoyalty will, at eLoyalty's sole discretion, pay to Employee or directly to the applicable automobile leasing company ("Auto Lessor"), the net amount of Seven Hundred and Fifteen United States Dollars (US$715) per month to be applied against Employee's monthly payments required for Employee's lease of an automobile in the U.S ("Automobile Lease") until January 31, 2004 ("Automobile Lease Expiration Date"). In addition to the foregoing, eLoyalty has paid directly to the Auto Lessor, a one-time lease acquisition payment ("Acquisition Payment") of One Thousand Dollars (US$1,000), which covers the costs of acquiring the necessary registration and license plates to operate the leased automobile in the U.S. as well as other related local governmental fees charged. In no event shall eLoyalty be responsible for reimbursing or paying Employee or Auto Lessor any other associated costs of operating such leased automobile (e.g. gasoline, car insurance, repairs and maintenance, renewal registration, vehicle stickers, etc.)

- Consistent with Section (I)(b) (General Relocation Rules), all such monthly lease payments under this Paragraph 6(a) will cease immediately if eLoyalty terminates Employee for Serious Misconduct or Employee resigns at any time during the Initial Term of Employment, and Employee will be solely responsible for all payments due under the Automobile Lease after the date of such termination or resignation. In such event, Employee will indemnify and hold harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by the Auto Lessor or any third parties against eLoyalty for such payments due under the Automobile Lease after the date of such termination or resignation.

- In addition, if eLoyalty terminates Employee for Serious Misconduct or Employee resigns at any time prior to January 31, 2003, Employee will repay to eLoyalty a pro-rata portion of all monthly lease payments paid by eLoyalty to Employee hereunder as further described under Section (I)(c) (General Relocation Rules).

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- If Employee is terminated by eLoyalty for any reason other than for Serious Misconduct during the Initial Term of Employment, eLoyalty will, at its sole discretion, and either reimburse Employee, or pay to the Auto Lessor, for all monthly payments remaining under the Automobile Lease from Employee's date of termination to the Automobile Lease Expiration Date, provided that at eLoyalty's request, Employee will fully cooperate with eLoyalty in negotiating the early termination of the Auto Lease with Auto Lessor.

(b) Sale of Employee's Automobiles in Australia. eLoyalty will reimburse Employee for losses that Employee incurs as a result of the sale of two automobiles owned by Employee in Australia in connection with Employee's relocation to the U.S., provided that such reimbursement by eLoyalty shall not exceed Sixteen Thousand United Stated Dollars (US$16,000) for both vehicles and Employee must have used Employee's best efforts to mitigate any such losses.

7. Land Tax. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, reimburse Employee for the reasonable annual cost of Employee's land tax bill on Employee's current primary residence in Australia (which is the special tax incurred by Employee as Employee will not be living at such primary residence in Australia), which are above and beyond the normal real estate taxes Employee pays on such primary residence and which solely are attributable to Employee's absence from such residence as a result of Employee's relocation to the U.S. to work for eLoyalty. Employee estimates that as of the Effective Date of this Agreement, such amount reimbursable by eLoyalty is approximately US$4,000 and that the first installment would be payable in July 2002.

8. Visa Processing. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, pay, or reimburse Employee, for reasonable costs to obtain the proper work authorization from the U.S. Immigration and Naturalization Office (INS) for Employee's U.S. relocation and any necessary dependent U.S. visas required for Employee's spouse and Employee's child in connection with their relocation to the U.S. as a result of Employee's employment by eLoyalty in the U.S.

9. Taxes.

(a) Grossing up for Taxes. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, reimburse Employee for any incremental taxes actually incurred by Employee (both US and foreign) under the items set forth in Paragraphs 1 through 8 above. eLoyalty will calculate any incremental tax resulting from these items and gross-up Employee's compensation in an amount adequate to offset the increased tax cost.

18

(b) Tax Returns Preparation Costs. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, pay PriceWaterhouseCoopers (PWC) to prepare both Employee's annual U.S. and Australian income tax returns.

10. Outplacement Assistance. If Employee's employment is terminated by eLoyalty for any reason other than for Serious Misconduct, eLoyalty will provide Employee with up to ninety (90) days of reasonable outplacement assistance, in the geography elected by the Employee, from the outplacement firm of Drake Beam (or another similar outplacement firm designated by eLoyalty) as such services are generally provided to terminated eLoyalty employees.

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FIRST AMENDMENT TO
EMPLOYMENT AGREEMENT

THIS FIRST AMENDMENT TO EMPLOYMENT AGREEMENT (this "Amendment") is made and entered into as of the 20th day of October, 2003, by and between eLoyalty Corporation, a Delaware corporation ("eLoyalty"), and Karen Bolton, a resident of the State of Illinois ("Employee").

RECITALS

A. eLoyalty and Employee are parties to that certain Employment Agreement, dated as of January 21, 2002 (the "Agreement"), setting forth the terms and conditions of Employee's employment with eLoyalty.

B. The parties desire to amend the Agreement as set forth herein to reflect the changes in the terms and conditions of Employee's employment resulting the mutual decision to extend the term of Employee's employment.

NOW, THEREFORE, in consideration of the Recitals, the mutual covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows:

1. All capitalized terms used and not otherwise defined herein shall have the meanings ascribed to such terms in the Agreement.

2. The Term of Employment is hereby extended for a period of three (3) successive Renewal Terms (the third such Renewal Term being a partial term of eleven (11) months), ending on December 31, 2006.

3. The Agreement hereby is amended by deleting Exhibit B attached thereto and inserting in lieu thereof Attachment 1 attached hereto.

4. The Agreement shall remain unmodified other than as expressly set forth herein and, as so modified, shall remain in full force and effect.

5. This Amendment shall be governed in all respects by the laws of the State of Illinois.

6. This Amendment shall be effective only upon approval hereof by the Compensation Committee of eLoyalty's Board of Directors, which approval shall be sought at the next regular meeting of such committee, currently scheduled for November 6, 2003.


IN WITNESS WHEREOF, Employee and the duly authorized officer of eLoyalty have executed this Amendment as of the date set forth above.

Employee                              eLoyalty Corporation

/s/ Karen Bolton                      By: /s/ Kelly D. Conway
----------------                          -------------------
    Karen Bolton                      Title: President & Chief Executive Officer

2

ATTACHMENT 1

EXHIBIT B
REIMBURSABLE RELOCATION EXPENSES

(I) GENERAL RELOCATION RULES:

Employee acknowledges and agrees that:

(a) The terms of this Exhibit B shall apply only during the Initial Term of Employment and the first three (3) Renewal Terms (the third such Renewal Term being a partial term of eleven (11) months) (collectively, the "Applicable Term"). In the event that Employee desires for the Agreement to be extended for one or more additional Renewal Terms, then, not later that thirty (30) days prior to the expiration of the Applicable Term, Employee shall initiate discussions with eLoyalty regarding the reimbursement and allowance obligations of eLoyalty that will apply during any such Renewal Term and the parties will negotiate in good faith to reach agreement regarding such obligations, to be set forth in a substitute Exhibit B.

(b) If Employee resigns from her employment with eLoyalty, or is terminated by eLoyalty for Serious Misconduct at anytime during the Term of Employment, Employee's rights to receive reimbursement of all relocation expenses and payment of any all allowances, if any, described hereunder (collectively, "Relocation Costs") will terminate immediately, including, without limitation, Employee's rights to receive any reimbursement for the final return trip as set forth in Section II, Paragraph 1(c) below, reimbursement for the return moving costs as set forth in Section II, Paragraph 2 below and to receive outplacement assistance as set forth in Section II, Paragraph 8 below. In such event, Employee will be solely responsible for any costs or expenses incurred by Employee after the termination of Employee's employment, including without limitation, any monthly payments required for Employee's housing as a result of Employee's relocation to the U.S. Employee will indemnify and hold harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by third parties against eLoyalty with respect to any such costs or expenses incurred by Employee after the date of Employee's termination of employment.

(c) If Employee is terminated by eLoyalty for any reason other than for Serious Misconduct during the Term of Employment, Employee's rights to receive reimbursement of all Relocation Costs, if any, will also terminate immediately, except for: (i) reimbursement of monthly housing payments until December 31, 2006 as described in Section II, Paragraph (3)(a) hereunder; (ii) reimbursement for the final return trip as set forth in Section II, Paragraph 1(c) below;
(iii) reimbursement for the return moving costs as set forth in Section II, Paragraph 2 below; (iv) payment of the Equity Protection Payment (to the extent payable in accordance with the terms thereof) set forth

1

in Section II, Paragraph 3(c) below, and (v) outplacement assistance as set forth in Section II, Paragraph 8 below.

(d) If permitted under applicable laws, eLoyalty reserves the right to offset all repayments due from Employee hereunder against amounts payable by eLoyalty to Employee under this Agreement, if any, upon termination or expiration of the Term of Employment.

(e) eLoyalty shall have the right to proceed against Employee or Employee's property in a court in any location to enable eLoyalty to enforce a judgment or other court order entered in favor of eLoyalty. Employee waives any objection that Employee may have to the location of the court in which eLoyalty has commenced a proceeding.

(f) Employee must submit original receipts for all expense reimbursement set forth herein.

(II) REIMBURSABLE RELOCATION EXPENSES AND ALLOWANCES:

Subject to the provisions of Section I above, eLoyalty agrees to reimburse Employee for those relocation costs listed below:

1. Airfares.

(a) Annual Trips: As long as Employee remains in the employ of eLoyalty , eLoyalty will, during the Applicable Term, reimburse Employee for Employee's purchase of roundtrip airfares from the United States to Australia, for Employee, Employee's spouse, Employee's child and/or Employee's spouse's parents, provided that such reimbursement shall not exceed the net amount of Fifty-Six Thousand United States Dollars (US$56,000) per year ("Annual Airfare Budget").

(b) Emergency Trips: As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Applicable Term, reimburse Employee for the purchase of business class airfare for Employee's emergency trips back to Australia, provided that eLoyalty shall have the final determination in its sole discretion as to whether any such trips proposed to be undertaken by Employee qualify as an "emergency trip".

(c) Final Return Trip: If at the expiration of the Term of Employment or if Employee is terminated by eLoyalty during the Term of Employment for any reason other than for Serious Misconduct and Employee decides to return back to Australia within twelve (12) months after such termination or expiration of the Term of Employment, eLoyalty will purchase for each of Employee, Employee's spouse and Employee's child a business class airfare for a one-way trip from the U.S. to NSW, Australia. This trip may

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be direct or indirect, provided that the total cost is no greater than the cost of a direct one-way trip from the U.S. to NSW, Australia.

2. Return Shipment of Household Goods and/or Personal Effects. If at the expiration of the Term of Employment or if Employee is terminated by eLoyalty during the Term of Employment for any reason other than for Serious Misconduct and Employee decides to return back to Australia within twelve (12) months after such termination or expiration of the Term of Employment, eLoyalty shall directly pay for the reasonable costs of shipping Employee's furnishings and personal effects from the State of Illinois, U.S. to Employee's primary residence in Australia, provided that Employee has obtained eLoyalty's prior approval of such return shipping costs payable by eLoyalty.

3. Monthly Housing Allowance; Lease Deposit; and Principal Protection.

(a) Monthly Housing Allowance.

- In connection with Employee's relocation to the U.S. hereunder, Employee has executed a written lease ("Lease") with Howard Kaplan and Louis Natanshon (collectively, "Lessor") for housing in the U.S. for a period of two years, commencing from February 1, 2002 ("Lease Effective Date") and expiring on January 31, 2004 ("Lease Expiration Date").

- eLoyalty has directly paid to Lessor the net amount of Five Thousand Five Hundred Dollars (U.S.$5,500) representing payment for the final month (the month of January 2004) under the Lease ("Last Month Prepayment").

- Employee has contracted to purchase a home located at 641 S.
Waukegan Road, Lake Forest, Illinois 60045, to serve as her primary residence through at least December 31, 2006 (the "Purchased Residence").

- As long as Employee remains in the employ of eLoyalty until December 31, 2006, eLoyalty will pay to Employee the net amount of Five Thousand Five Hundred United States Dollars (US$5,500) a month to be applied against either (i) Employee's monthly payments required under the Lease or (ii) Employee's financing payments for the Purchased Residence. Such monthly housing allowance will be paid by eLoyalty to Employee no later than the first of each month. eLoyalty will not be obligated to make such payment for the month of January 2004, as eLoyalty already has made the Last Month Prepayment.

- If eLoyalty is a guarantor of such Lease and Employee fails to remit to Lessor any such monthly lease payments made by eLoyalty to

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Employee hereunder, Employee will indemnify and hold harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by Lessor or any third parties against eLoyalty for such monthly payments due under the Lease which have been paid by eLoyalty to Employee. If eLoyalty is a guarantor of such Lease, Employee may not renew the Lease at the Lease Expiration Date without eLoyalty's prior written consent.

- Consistent with Section I, Paragraph (b), all such monthly housing payments under this Paragraph 4(a) will cease immediately if eLoyalty terminates Employee for Serious Misconduct or Employee resigns at any time and Employee will have no claim against eLoyalty therefor after the date of such termination or resignation. In such event, Employee will indemnify and hold harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by Lessor or any third parties against eLoyalty for any payments due under the Lease after the date of such termination or resignation.

- If Employee is terminated by eLoyalty for any reason other than for Serious Misconduct during the Applicable Term, eLoyalty will continue to pay Employee her monthly housing allowance until the earliest of (i) the date that Employee both sells the Purchased Residence and makes her final return trip to Australia, (ii) twelve (12) months following the effective date of termination and (iii) the end of the Applicable Term.

(b) Lease Deposit. eLoyalty has paid directly to the Lessor, a one-time security deposit ("Deposit") in the amount of one month's rent required under the Lease. Employee will ensure that eLoyalty receives a full refund of such Deposit upon the termination or expiration of such Lease. Employee agrees that it will immediately remit to eLoyalty all such Deposit proceeds refunded by the Lessor to Employee. Notwithstanding anything contained in this Agreement, if Employee resigns or is terminated by eLoyalty prior to January 31, 2004, Employee will immediately repay to eLoyalty all such Deposit (not any pro-rata portion) paid by eLoyalty and Employee shall be entitled to retain any such Deposit proceeds refunded by the Lessor to Employee at the termination or expiration of such Lease. eLoyalty reserves the right to offset its loss of any portion of such Deposit against any amounts payable by eLoyalty to Employee upon termination or expiration of the Term of Employment.

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(c) Initial Equity Protection.

- In connection with the purchase of the Purchased Residence, Employee has made an Initial Equity Investment of $276,000, being equal to the difference between (i) the contract purchase price for the Purchased Residence (the "Purchase Price") minus (ii) the original principal amount of the mortgage loan for the Purchased Residence (the "Equity Investment").

- In the event that, within twelve (12) months following the earlier of (i) expiration of the Applicable Term and (ii) termination of Employee's employment by eLoyalty, other than for Serious Misconduct, Employee sells the Purchased Residence after making a reasonable, good faith effort to maximize the sales price therefor, and the contract sale price, less real estate broker's commission payable by Employee with respect to such sale, but including real property tax pro ration allocations (the "Sale Price"), is such that Employee will not receive amounts in connection with such sale equal to or in excess of the Initial Equity Investment, then eLoyalty shall pay to Employee, within ten (10) days following the closing of such sale and written notification of the Sale Price, an amount equal to the difference between the Initial Equity Investment and the amount so received by Employee (such payment hereinafter referred to as the "Equity Protection Payment").

- eLoyalty's obligation to make the Equity Protection Payment shall be subject to the following conditions:

- Employee shall make all reasonable, good faith efforts to maximize the Sale Price.

- Employee shall maintain the Purchased Residence at all times in good condition, ordinary wear and tear excepted.

- Employee shall undertake no voluntary act with respect to the Purchased Residence, including, without limitation, any modification thereto, that has the effect of reducing the market value thereof.

- Employee shall maintain adequate insurance on the Purchased Residence and, in the event of a loss that reduces the value of Purchased Residence at the time of its sale, the Sale Price shall be deemed increased by the amount of any applicable insurance recovery and the payment of the Equity Protection Payment will be delayed until such amount is reasonably determinable.

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- Employee shall provide eLoyalty with prior written notice (as promptly as is practicable and in no event later than one business day prior to the following described event) of (i) her intent to enter into a sale contract for the Purchased Residence that would result in an Equity Protection Payment and (ii) any amendment or modification to such a sale contract that would increase the amount of any Equity Protection Payment.

(d) Moving Costs. eLoyalty shall reimburse Employee for all costs incurred by her and associated with her relocation to the Purchased Residence, up to a maximum of Five Thousand Dollars ($5,000) and subject to the presentation of appropriate documentation of the incurrence thereof.

4. Automobile Lease Allowance; Automobile Registration Costs;

(a) Automobile Lease Allowance.

- During the Initial Term of Employment, eLoyalty will, at eLoyalty's sole discretion, pay to Employee or directly to the applicable automobile leasing company ("Auto Lessor"), the net amount of Seven Hundred and Fifteen United States Dollars (US$715) per month to be applied against Employee's monthly payments required for Employee's lease of an automobile (the "Leased Automobile") in the U.S ("Automobile Lease") until January 31, 2004 ("Automobile Lease Expiration Date"). In addition to the foregoing, eLoyalty has paid directly to the Auto Lessor, a one-time lease acquisition payment ("Acquisition Payment") of One Thousand Dollars (US$1,000), which covers the costs of acquiring the necessary registration and license plates to operate the Leased Automobile in the U.S. as well as other related local governmental fees charged. In no event shall eLoyalty be responsible for reimbursing or paying Employee or Auto Lessor any other associated costs of operating such Leased Automobile (e.g. gasoline, car insurance, repairs and maintenance, renewal registration, vehicle stickers, etc.)

- Consistent with Section (I)(b) (General Relocation Rules), all such monthly lease payments under this Paragraph 6(a) will cease immediately if eLoyalty terminates Employee for Serious Misconduct or Employee resigns at any time prior to the Automobile Lease Expiration Date, and Employee will be solely responsible for all payments due under the Automobile Lease after the date of such termination or resignation and the Buy-Out Payment described below shall not be made.. In such event, Employee will indemnify and hold

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harmless eLoyalty (and its subsidiaries, parent and sister companies and their agents, employees, officers and directors) from any and all liabilities, costs and expenses (included, but not limited to, attorney's fees) arising in connection with any claims by the Auto Lessor or any third parties against eLoyalty for such payments due under the Automobile Lease after the date of such termination or resignation.

- If Employee is terminated by eLoyalty for any reason other than for Serious Misconduct prior to the Automobile Lease Expiration Date, eLoyalty will, at its sole discretion, either reimburse Employee, or pay to the Auto Lessor, for all monthly payments remaining under the Automobile Lease from Employee's date of termination to the Automobile Lease Expiration Date, provided that at eLoyalty's request, Employee will fully cooperate with eLoyalty in negotiating the early termination of the Auto Lease with Auto Lessor.

- On or prior, as mutually determined by eLoyalty and Employee, the Automobile Lease Expiration Date, eLoyalty shall pay to Employee an amount equal to the lesser of (i) the amount necessary to purchase the Leased Automobile under the Automobile Lease and (ii) the portion of Employee's Annual Airfare Budget for 2003, which amount Employee shall pay to Auto Lessor or its designee in order to purchase the Leased Automobile.

- Upon any sale of the Leased Automobile by Employee, Employee shall use commercially reasonable efforts to maximize the sale proceeds thereof and shall promptly remit such proceeds to eLoyalty.

5. Land Tax. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Applicable Term, reimburse Employee for the reasonable annual cost of Employee's land tax bill on Employee's current primary residence in Australia (which is the special tax incurred by Employee as Employee will not be living at such primary residence in Australia), which are above and beyond the normal real estate taxes Employee pays on such primary residence and which solely are attributable to Employee's absence from such residence as a result of Employee's relocation to the U.S. to work for eLoyalty.

6. Visa Processing. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Applicable Term, pay, or reimburse Employee, for reasonable costs to obtain the proper work authorization from the U.S. Immigration and Naturalization Office (INS) for Employee's U.S. relocation and any necessary dependent U.S. visas required for Employee's spouse and Employee's child in connection with their relocation to the U.S. as a result of Employee's employment by eLoyalty in the U.S.

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7. Taxes.

(a) Grossing up for Taxes. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, reimburse Employee for any incremental taxes actually incurred by Employee (both US and foreign) under the items set forth in Paragraphs 1 through 8 above. eLoyalty will calculate any incremental tax resulting from these items and gross-up Employee's compensation in an amount adequate to offset the increased tax cost.

(b) Tax Returns Preparation Costs. As long as Employee remains in the employ of eLoyalty, eLoyalty will, during the Initial Term of Employment, pay PriceWaterhouseCoopers (PWC) to prepare both Employee's annual U.S. and Australian income tax returns.

8. Outplacement Assistance. If Employee's employment is terminated by eLoyalty for any reason other than for Serious Misconduct, eLoyalty will provide Employee with up to ninety (90) days of reasonable outplacement assistance, in the geography elected by the Employee, from the outplacement firm of Drake Beam (or another similar outplacement firm designated by eLoyalty) as such services are generally provided to terminated eLoyalty employees.

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EXHIBIT 10.28

SEVERANCE AGREEMENT AND GENERAL RELEASE

This Severance Agreement and General Release (this "Agreement") is entered into by and between Diane Lowe ("Employee") and eLoyalty Corporation, a Delaware corporation ("eLoyalty" or the "Company"), on the date set forth at the Employee signature lines below, arising out of the employment relationship between Employee and eLoyalty and constitutes an amendment to Employee's Employment Agreement with eLoyalty, a copy of which is attached hereto as Exhibit A (the "Employment Agreement"). It shall become effective seven days after execution of the Agreement by both parties, unless revoked within such seven-day period in accordance with this Agreement.

Employee's employment will terminate effective November 30, 2004 ("Termination Date").

Pursuant to the Employment Agreement and subject to the terms and conditions thereof, Employee will receive payments in lieu of notice equal to her regular base salary, less applicable deductions, beginning on the day after the Termination Date and continuing through February 28, 2005 ("Termination Payments"); provided, however, that notwithstanding the terms of the Employment Agreement, the Termination Payments will continue in the event that Employee secures alternative employment during the period they are being made. In addition, if Employee accepts this Agreement and does not revoke her acceptance (as described below), Employee would receive payments equal to her regular base salary, less applicable deductions, for an additional period ending May 31, 2005, subject to the terms and conditions set forth in this Agreement.

Employee will continue to pay her portion of the cost of her existing medical, dental, vision and flexible spending account coverage while receiving Termination Payments, and such coverage will continue until February 28, 2005 ("Termination Benefit Period"). Employee, however, may elect to discontinue such coverage by submitting a completed election change form to eLoyalty's Employee Loyalty Service Center ("ELSC") at eLoyalty Corporation, 150 Field Drive, Suite 250, Lake Forest, Illinois, 60045 within 31 days of the Termination Date; however, any such change will not be effective until the day after the election change form is received by the ELSC. Except as otherwise provided in this Agreement (if it becomes effective as provided herein), after the Termination Benefit Period, Employee will no longer be eligible to participate in any eLoyalty benefit programs, except to the extent that she may be eligible to continue her existing health benefit coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended ("COBRA"), at the applicable COBRA rate and for the period prescribed by COBRA.

In addition to Employee's Termination Payments and the Termination Benefit Period, and in consideration of the mutual covenants and agreements hereinafter set forth, and intending to be legally bound, the parties, eLoyalty and Employee, agree as follows:


1. Employee specifically acknowledges and agrees that she is not otherwise entitled to the additional payments and benefits set forth in Paragraph 4 below, that the Company is providing such payments and benefits in exchange for the mutual covenants and agreements set forth herein, and that such payments and benefits under Paragraph 4 below are greater than the payments and benefits Employee would have been entitled to receive upon termination in the absence of this Agreement. Further, Employee specifically acknowledges and agrees that (i) the payments and benefits described in this Agreement are in full and final settlement of any and all amounts that may be claimed to be payable to Employee by the Company for any period or portion thereof ending on or prior to the date hereof, and (ii) Employee is not entitled to any other payments whatsoever, including, without limitation, any amounts in the nature of base or incentive
(bonus) compensation, commissions or other compensatory payments or reimbursements.

2. Employee represents and warrants that Employee has no interest or obligation that is inconsistent with or in conflict with this Agreement or that would prevent, limit or impair Employee's performance of any part of this Agreement.

3. In exchange for the valuable consideration set forth in Paragraph 4 below and the mutual covenants contained herein:

a. Employee agrees to release and forever discharge the Company and its past and present officers, directors, employees, agents, subsidiaries, divisions, affiliates, stockholders, predecessors, successors and assigns, (collectively "Releasees") from any and all claims and/or causes of action, known or unknown, arising (i) from or during Employee's employment or (ii) as a result of the termination of that employment, whether currently known or unknown, and agrees that she will not assert any such claims and/or causes of action against any Releasees. This release includes, but is not limited to, (i) claims and/or causes of action arising under Title VII of the Civil Rights Act;
(ii) claims and/or causes of action arising under the Americans with Disabilities Act; (iii) claims and/or causes of action arising under the Age Discrimination in Employment Act, as amended by the Older Workers Benefit Protection Act; (iv) claims and/or causes of action arising under federal, state or local laws, including national origin, religion, sex, disability, race, or age discrimination, or any other discrimination or retaliation prohibited by law; (v) claims and/or causes of action growing out of any alleged legal restrictions on eLoyalty's right to terminate its employees, including breach of contract, express or implied, discharge in violation of public policy, wrongful or retaliatory termination, or promissory estoppel; or (vi) tort claims and/or causes of action, including infliction of emotional distress, defamation, libel or slander. This release specifically excludes the following: (i) any right Employee has to seek or obtain indemnification from the Company or relating to her service with the Company, whether by contract, insurance policy, statute, law or otherwise; (ii) any right or claims relating to facts or circumstances arising after this Agreement is executed; (iii) any expense reimbursement that has been validated and approved through the Company's normal processes; and/or
(iv) any right provided for or any action necessary to enforce any right or obligation provided in this Agreement.

b. Employee and the Company agree not to disparage, defame, libel, slander, place in a negative light, or otherwise harm the reputation, business or goodwill of the other, including any statements in any format regarding the Company's employment practices,

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business, services, products, conduct, or policies, or its employees, directors, officers or agents. Any public statements by Employee or the Company regarding the other will be mutually agreed in writing, in advance of publication or dissemination.

c. Employee agrees to return all property in good working condition (including computer equipment, any and all files and documents, whether in written or electronic form or in any other form or media whatsoever, and including all copies, excerpts and derivatives) of the Releasees in her possession. Employee specifically understands and agrees that no payments or obligations set forth in Paragraph 4 below shall arise until Employee returns all such property to the Company pursuant to this Paragraph.

d. Employee agrees that the terms of this Agreement are confidential and that Employee will treat them as confidential and will not disclose them to any person, except as may be required by law or legal process, other than Employee's attorneys, accountants, tax or financial advisors, or spouse or domestic partner (who must be informed of and agree to be bound by the terms of this Paragraph). Notwithstanding the foregoing, Employee will notify any person, firm, corporation or other entity with which Employee becomes employed of Employee's undertakings in Paragraph 7 and 8 hereof.

4. In exchange for Employee's covenants contained herein, the Company agrees:

a. To pay Employee the gross amount of $75,000.00 (from which applicable taxes, benefit premiums and other withholdings will be deducted). Such gross amount will be paid in installments of $12,500.00 (less applicable deductions) on regular eLoyalty paydays, beginning on the first payday after the Termination Payments have ended, until the total gross amount is reached. These payments represent continuation of Employee's base salary through May 31, 2005.

b. To provide Employee with the option of continuing her existing medical and dental/vision coverage, and the health care spending account and dependent care spending account benefits for three additional months. Such continuation will begin on the first day following expiration of the Termination Benefit Period set forth above. Employee will continue to pay her portion of the cost of those coverages and benefits during this period. Employee, however, is not required to continue such coverage or benefits and she may terminate them within 31 days of the Termination Date by following the procedure outlined above. (After coverage ends, Employee may be eligible for continued health benefit coverage under COBRA).

5. This Agreement does not waive any benefits Employee may be eligible to receive under the eLoyalty Corporation 401(k) Plan. Employee acknowledges that eligibility and benefits under that plan, if any, will be determined and payable in accordance with the terms of that plan.

6. This Agreement does not waive Employee's entitlement to receive continued vesting in her outstanding grants of restricted Company stock for the period in which she receives payments pursuant to Paragraph 4. Employee and Company have agreed that Employee will continue to vest in her grants during that period.

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7. Employee acknowledges that Employee has an obligation of confidence, non-disclosure and non-use with respect to any and all confidential information and trade secrets that Employee acquired during the course of employment with Company, pursuant to the Employment Agreement. This obligation of confidence, non-disclosure and non-use extends to both Company information and third-party information held by the Company in confidence, and this obligation continues after the Termination Date. Employee acknowledges that in her position, she has had access to confidential and proprietary information including, without limitation, that concerning eLoyalty's business, operations, services/products, strategies, finances, customers, prospects, employees, plans, designs, and goals. Employee further acknowledges that she is bound by the non-competition, confidentiality/trade secrets and non-solicitation provisions of the Employment Agreement and that such provisions continue in full force and effect according to the terms of that agreement. Employee represents and acknowledges that her experience and capabilities are such that she would be able to use her skills and knowledge in businesses that do not compete with the business of eLoyalty.

8. Employee acknowledges and agrees that in the event that Employee breaches any provision of this Agreement, or any of the post-employment covenants in the Employment Agreement, the Company will have the right to immediately discontinue the payments and benefits described in Paragraph 4, in addition to any other remedy that may be available to the Company, including but not limited to recovery of amounts theretofore paid to Employee under Paragraph 4, additional monetary damages or injunctive relief. Employee further acknowledges and agrees that she will pay any expenses or damages incurred by the Company as a result of any such breach, including reasonable attorneys' fees and costs. The parties expressly acknowledge that this provision does not apply to a challenge or suit filed where such suit or challenge solely pertains to the validity of this Agreement under the Age Discrimination in Employment Act as amended by the Older Workers' Benefit Protection Act.

9. Employee acknowledges and agrees that if she is re-hired by eLoyalty before all the installments described in Paragraph 4(a) have been received, the installments will cease and Employee will not be entitled to any further payments under this Agreement.

10. Except as specifically provided herein, the Employment Agreement, as amended by this Agreement, and the provisions thereof that continue in effect after termination of Employee's employment constitute the entire understanding between Employee and the Company relating to the subject matter contained herein and supersede any previous agreement(s) that may have been made in connection with Employee's employment with eLoyalty. The provisions of the Employment Agreement that expressly survive termination of Employee's employment with eLoyalty, together with the provisions hereof, shall continue to survive such termination.

11. This Agreement may not be changed, modified, or altered without the express written consent of Employee and Sonja Kassebaum or an executive officer of eLoyalty.

12. The Company's or Employee's failure to insist upon strict adherence to any term of this Agreement on any occasion shall not be considered a waiver of, or deprive the Company or the Employee of, the right thereafter to insist upon strict adherence to that term or any other term of this Agreement. To be effective, any waiver by the Company must be in

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writing and signed by Sonja Kassebaum or an executive officer of eLoyalty. To be effective, any waiver by the Employee must be in writing and signed by the Employee.

13. This Agreement shall be construed in accordance with the laws of the State of Illinois. The parties specifically agree that if any dispute should arise with respect to this Agreement, any legal claim shall be brought in a court of the State of Illinois, federal or state, as appropriate. The parties specifically agree to waive any argument that jurisdiction or venue is not proper in the State of Illinois.

14. If any provision herein is determined to be unenforceable, the parties agree that any such provision, or any part thereof, shall be construed consistent with the apparent purpose of the provision to avoid the unenforceability or, in the event that this is not possible, the provision shall be severed and all remaining provisions shall remain in full force and effect. However, in the event that the waiver or release of any claim is found to be invalid or unenforceable, then Employee shall promptly execute any documents presented by Company that would make the waiver or release valid and enforceable.

15. The parties to this Agreement have been given an opportunity to review and to revise the language in this Agreement. Therefore, in any construction to be made of this Agreement, the same shall not be construed against any party.

16. Employee acknowledges: that she has been advised to consult an attorney before signing this Agreement; that she understands the terms of this Agreement and is signing this Agreement knowingly and voluntarily. Employee further understands that she may accept this Severance Agreement offer at any time up to and including December 3, 2004 by returning one signed original of this Agreement to Sonja Kassebaum, Director of Human Resources, at eLoyalty Corporation, 150 Field Drive, Suite 250, Lake Forest, Illinois 60045. If Employee does not accept this Agreement on or before that date, the offer set forth in this Agreement is automatically rescinded unless eLoyalty expressly notifies Employee in writing otherwise. To be effective, any revocation within the seven (7) day period after acceptance must be in writing and it must be received by Sonja Kassebaum by the close of business on the seventh day. This Agreement shall not become effective or enforceable until this seven (7) day revocation period has expired. Employee expressly acknowledges that if she revokes this Agreement, she is not entitled to any payments or benefits set forth in Paragraph 4 of this Agreement.

IN WITNESS WHEREOF, the parties have executed and agreed to this Agreement consisting of five (5) pages.

ELOYALTY CORPORATION

By: /s/ Sonja Kassebaum                                Date: 11/11/04
    -------------------

DIANE LOWE

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/s/ Diane K. Lowe                                      Date: 11/22/04
-------------------

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EXHIBIT 10.29

SEVERANCE AGREEMENT AND GENERAL RELEASE

This Severance Agreement and General Release (this "Agreement") is entered into by and between Timothy Cunningham ("Employee") and eLoyalty Corporation, a Delaware corporation ("eLoyalty" or the "Company"), on the date set forth at the Employee signature lines below, arising out of the employment relationship between Employee and eLoyalty and constitutes an amendment to Employee's Employment Agreement with eLoyalty, a copy of which is attached hereto as Exhibit A (the "Employment Agreement"). It shall become effective seven days after execution of the Agreement by both parties, unless revoked within such seven-day period in accordance with this Agreement.

Employee's employment will terminate effective January 15, 2005 ("Termination Date").

Pursuant to the Employment Agreement with eLoyalty and subject to the terms and conditions thereof, Employee will receive payments in lieu of notice equal to his regular base salary, less applicable deductions, beginning on the day after the Termination Date and continuing through July 15, 2005 ("Termination Payments"). In addition, if Employee accepts this Agreement and does not revoke his acceptance (as described below), Employee would receive payments equal to his regular base salary, less applicable deductions, for an additional period ending October 15, 2005, and an additional period ending January 15, 2006, subject to the terms and conditions set forth in this Agreement.

Employee will continue to pay his portion of the cost of his existing medical, dental, vision and flexible spending account coverage while receiving Termination Payments, and such coverage will continue until July 31, 2005 ("Termination Benefit Period"). Employee, however, may elect to discontinue such coverage by submitting a completed election change form to eLoyalty's Employee Loyalty Service Center ("ELSC") at eLoyalty Corporation, 150 Field Drive, Suite 250, Lake Forest, Illinois, 60045 within 31 days of the Termination Date; however, any such change will not be effective until the day after the election change form is received by the ELSC. Except as otherwise provided in this Agreement (if it becomes effective as provided herein), after the Termination Benefit Period, Employee will no longer be eligible to participate in any eLoyalty benefit programs, except to the extent that he may be eligible to continue his existing health benefit coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended ("COBRA"), at the applicable COBRA rate and for the period prescribed by COBRA.

In addition to Employee's Termination Payments and the Termination Benefit Period, and in consideration of the mutual covenants and agreements hereinafter set forth, and intending to be legally bound, the parties, eLoyalty and Employee, agree as follows:

1. Employee specifically acknowledges and agrees that he is not otherwise entitled to the additional payments and benefits set forth in Paragraph 4 below, that the Company is providing such payments and benefits in exchange for the mutual covenants and agreements


set forth herein, and that such payments and benefits under Paragraph 4 below are greater than the payments and benefits Employee would have been entitled to receive upon termination in the absence of this Agreement. Further, Employee specifically acknowledges and agrees that (i) the payments and benefits described in this Agreement are in full and final settlement of any and all amounts that may be claimed to be payable to Employee by the Company for any period or portion thereof ending on or prior to the date hereof, and (ii) Employee is not entitled to any other payments whatsoever, including, without limitation, any amounts in the nature of base or incentive (bonus) compensation, commissions or other compensatory payments or reimbursements.

2. Employee represents and warrants that Employee has no interest or obligation that is inconsistent with or in conflict with this Agreement or that would prevent, limit or impair Employee's performance of any part of this Agreement.

3. In exchange for the valuable consideration set forth in Paragraph 4 below and the mutual covenants contained herein:

a. Employee agrees to release and forever discharge the Company and its past and present officers, directors, employees, agents, subsidiaries, divisions, affiliates, stockholders, predecessors, successors and assigns, (collectively "Releasees") from any and all claims and/or causes of action, known or unknown, arising (i) from or during Employee's employment or (ii) as a result of the termination of that employment, whether currently known or unknown, and agrees that he will not assert any such claims and/or causes of action against any Releasees. This release includes, but is not limited to, (i) claims and/or causes of action arising under Title VII of the Civil Rights Act;
(ii) claims and/or causes of action arising under the Americans with Disabilities Act; (iii) claims and/or causes of action arising under the Age Discrimination in Employment Act, as amended by the Older Workers Benefit Protection Act; (iv) claims and/or causes of action arising under federal, state or local laws, including national origin, religion, sex, disability, race, or age discrimination, or any other discrimination or retaliation prohibited by law; (v) claims and/or causes of action growing out of any alleged legal restrictions on eLoyalty's right to terminate its employees, including breach of contract, express or implied, discharge in violation of public policy, wrongful or retaliatory termination, or promissory estoppel; or (vi) tort claims and/or causes of action, including infliction of emotional distress, defamation, libel or slander. This release specifically excludes the following: (i) any right Employee has to seek or obtain indemnification from the Company or relating to his service with the Company, whether by contract, insurance policy, statute, law or otherwise; (ii) any right or claims relating to facts or circumstances arising after this Agreement is executed; (iii) any expense reimbursement that has been validated and approved through the Company's normal established processes and practices; and/or (iv) any right provided for or any action necessary to enforce any right or obligation provided in this Agreement.

b. Employee and the Company agree not to disparage, defame, libel, slander, place in a negative light, or otherwise harm the reputation, business or goodwill of the other, including any statements in any format regarding the Company's employment practices, business, services, products, conduct, or policies, or its employees, directors, officers or agents. Any public statements by Employee or the Company regarding the other will be mutually agreed in writing, in advance of publication or dissemination.

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c. Employee agrees to return all property in good working condition (including computer equipment, any and all files and documents, whether in written or electronic form or in any other form or media whatsoever, and including all copies, excerpts and derivatives) of the Releasees in his possession. Employee specifically understands and agrees that no payments or obligations set forth in Paragraph 4 below shall arise until Employee returns all such property to the Company pursuant to this Paragraph.

d. Employee agrees that the terms of this Agreement are confidential and that Employee will treat them as confidential and will not disclose them to any person, except as may be required by law or legal process, other than Employee's attorneys, accountants, tax or financial advisors, or spouse or domestic partner (who must be informed of and agree to be bound by the terms of this Paragraph). Notwithstanding the foregoing, Employee will notify any person, firm, corporation or other entity with which Employee becomes employed of Employee's undertakings in Paragraph 7 and 8 hereof.

e. Employee agrees that he will consult with and advise the Company on an as-needed basis during the first quarter of 2005 regarding the Company's annual audit process, form 10-K filing, Section 404 compliance and requirements, proxy statement, and other accounting and finance issues that may arise during that period, such consulting to occur at such times as are mutually agreed by the parties in their reasonable determination. In addition, Employee agrees that he will be available on a consulting basis after that period on an as-needed basis, such consulting to occur at such times as are mutually agreed by the parties in their reasonable determination; however, the Company agrees to pay Employee $200 per hour for his time, plus expenses, for time spent in this capacity after the end of the first quarter 2005.

4. In exchange for Employee's covenants contained herein, the Company agrees:

a. To pay Employee the gross amount of $75,000.00 (from which applicable taxes, benefit premiums and other withholdings will be deducted). Such gross amount will be paid in installments of $12,500.00 (less applicable deductions) on regular eLoyalty paydays, beginning on the first payday after the Termination Payments have ended, until the total gross amount is reached. These payments represent continuation of Employee's base salary through October 15, 2005.

b. To continue installment payments to Employee in the amount of $12,500.00 each (less applicable deductions) on regular eLoyalty paydays for up to six additional payperiods following the completion of payments to Employee pursuant to Paragraph 4(a) (meaning through January 15, 2006), if Employee has not begun alternate employment.

c. To provide Employee with the option of continuing his existing medical and dental/vision coverage, and the health care spending account and dependent care spending account benefits for three additional months automatically (meaning through October 31, 2005), and for the duration of the period in which he is receiving payments under Paragraph 4(b). Such continuation will begin on the first day following expiration of the Termination Benefit Period set forth above. Employee will continue to pay his portion of the cost of those coverages and benefits during this period. Employee, however, is not required to continue such coverage or benefits and he may terminate them within 31 days of the Termination Date by following the

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procedure outlined above. (After coverage ends, Employee may be eligible for continued health benefit coverage under COBRA).

d. In the event of Employee's death during the payment period described in Paragraphs 4(a) or 4(b) above, the payments and benefits described in this Paragraph 4 will be provided to Employee's spouse. If Employee's spouse is not then living, the payments and benefits will be provided to Employee's survivors. Notwithstanding the foregoing, the continuation of benefits in the Company's benefit programs under this Paragraph 4(d) will be limited by the terms of the benefits programs, including eligibility restrictions.

5. This Agreement does not waive any benefits Employee may be eligible to receive under the eLoyalty Corporation 401(k) Plan. Employee acknowledges that eligibility and benefits under that plan, if any, will be determined and payable in accordance with the terms of that plan.

6. This Agreement does not waive Employee's entitlement to receive continued vesting in his outstanding grants of restricted Company stock for the period in which he receives payments pursuant to Paragraph 4. Employee and Company have agreed that Employee will continue to vest in his grants during that period, and that the grant he received on November 9, 2001 (for which he made an election under Section 83(b) of the Internal Revenue Code) will vest fully on the Termination Date.

7. Employee acknowledges that Employee has an obligation of confidence, non-disclosure and non-use with respect to any and all confidential information and trade secrets that Employee acquired during the course of employment with Company, pursuant to the Employment Agreement. This obligation of confidence, non-disclosure and non-use extends to both Company information and third-party information held by the Company in confidence, and this obligation continues after the Termination Date. Employee acknowledges that in his position, he has had access to confidential and proprietary information including, without limitation, that concerning eLoyalty's business, operations, services/products, strategies, finances, customers, prospects, employees, plans, designs, and goals. Employee further acknowledges that he is bound by the non-competition, confidentiality/trade secrets and non-solicitation provisions of the Employment Agreement and that such provisions continue in full force and effect according to the terms of that agreement. Employee represents and acknowledges that his experience and capabilities are such that he would be able to use his skills and knowledge in businesses that do not compete with the business of eLoyalty.

8. Employee acknowledges and agrees that in the event that Employee breaches any provision of this Agreement, or any of the post-employment covenants in the Employment Agreement, the Company will have the right to immediately discontinue the payments and benefits described in Paragraph 4, in addition to any other remedy that may be available to the Company, including but not limited to recovery of amounts theretofore paid to Employee under Paragraph 4, additional monetary damages or injunctive relief. Employee further acknowledges and agrees that he will pay any expenses or damages incurred by the Company as a result of any such breach, including reasonable attorneys' fees and costs. The parties expressly acknowledge that this provision does not apply to a challenge or suit filed where such suit or challenge solely

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pertains to the validity of this Agreement under the Age Discrimination in Employment Act as amended by the Older Workers' Benefit Protection Act.

9. Employee acknowledges and agrees that if he is re-hired by eLoyalty before all the installments described in Paragraph 4 have been received, the installments will cease and Employee will not be entitled to any further payments under this Agreement.

10. Except as specifically provided herein, the Employment Agreement, as amended by this Agreement, and the provisions thereof that continue in effect after termination of Employee's employment constitute the entire understanding between Employee and the Company relating to the subject matter contained herein and supersede any previous agreement(s) that may have been made in connection with Employee's employment with eLoyalty. The provisions of the Employment Agreement that expressly survive termination of Employee's employment with eLoyalty, together with the provisions hereof, shall continue to survive such termination.

11. This Agreement may not be changed, modified, or altered without the express written consent of Employee and Sonja Kassebaum or an executive officer of eLoyalty.

12. The Company's or Employee's failure to insist upon strict adherence to any term of this Agreement on any occasion shall not be considered a waiver of, or deprive the Company or the Employee of, the right thereafter to insist upon strict adherence to that term or any other term of this Agreement. To be effective, any waiver by the Company must be in writing and signed by Sonja Kassebaum or an executive officer of eLoyalty. To be effective, any waiver by the Employee must be in writing and signed by the Employee.

13. This Agreement shall be construed in accordance with the laws of the State of Illinois. The parties specifically agree that if any dispute should arise with respect to this Agreement, any legal claim shall be brought in a court of the State of Illinois, federal or state, as appropriate. The parties specifically agree to waive any argument that jurisdiction or venue is not proper in the State of Illinois.

14. If any provision herein is determined to be unenforceable, the parties agree that any such provision, or any part thereof, shall be construed consistent with the apparent purpose of the provision to avoid the unenforceability or, in the event that this is not possible, the provision shall be severed and all remaining provisions shall remain in full force and effect. However, in the event that the waiver or release of any claim is found to be invalid or unenforceable, then Employee shall promptly execute any documents presented by Company that would make the waiver or release valid and enforceable.

15. The parties to this Agreement have been given an opportunity to review and to revise the language in this Agreement. Therefore, in any construction to be made of this Agreement, the same shall not be construed against any party.

16. Employee acknowledges: that he has been advised to consult an attorney before signing this Agreement; that he understands the terms of this Agreement and is signing this Agreement knowingly and voluntarily. Employee further understands that he may accept this Severance Agreement offer at any time up to and including January 6, 2005 by returning one

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signed original of this Agreement to Sonja Kassebaum, Director of Human Resources, at eLoyalty Corporation, 150 Field Drive, Suite 250, Lake Forest, Illinois 60045. If Employee does not accept this Agreement on or before that date, the offer set forth in this Agreement is automatically rescinded unless eLoyalty expressly notifies Employee in writing otherwise. To be effective, any revocation within the seven (7) day period after acceptance must be in writing and it must be received by Sonja Kassebaum by the close of business on the seventh day. This Agreement shall not become effective or enforceable until this seven (7) day revocation period has expired. Employee expressly acknowledges that if he revokes this Agreement, he is not entitled to any payments or benefits set forth in Paragraph 4 of this Agreement.

IN WITNESS WHEREOF, the parties have executed and agreed to this Agreement consisting of six (6) pages.

ELOYALTY CORPORATION

By: /s/ Robert S. Wert                                     Date: 12/15/04
    --------------------

TIMOTHY CUNNINGHAM

/s/ Timothy J. Cunningham                                  Date: 1/5/2005
-------------------------

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.

.
.

Exhibit 21.1

eLOYALTY SUBSIDIARIES

Name of Company                                    Jurisdiction of Incorporation
---------------                                    -----------------------------
eLoyalty Europe Holding Corporation                          Delaware
eLoyalty International Holding, Inc.                         Illinois
eLoyalty (Netherlands) B.V.                                  Netherlands
eLoyalty (Canada) Corporation                                Canada
eLoyalty (Deutschland) GmbH                                  Germany
eLoyalty (UK) Limited                                        England & Wales
eLoyalty (France) S.A.R.L.                                   France
eLoyalty Corporation (Australia) Pty. Ltd.                   Australia
eLoyalty International Limited                               Ireland




Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-3 (File Nos. 333-70078 and 333-100051) and S-8 (File Nos. 333-68530, 333-68540, 333-30374 and 333-101031) of eLoyalty Corporation of our report dated February 19, 2005 relating to the financial statements and financial statement schedule, which appears in this Form 10-K.

PricewaterhouseCoopers LLP
Chicago, Illinois

March 23, 2005


EXHIBIT 24.1

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or officer of eLoyalty Corporation, a Delaware corporation (the "Company"), hereby constitutes and appoints each of Kelly D. Conway, Steven C. Pollema, and Robert S. Wert, signing singly, as the undersigned's true and lawful attorney-in-fact, with full power and authority and full power of substitution, re-substitution or revocation, to:

(a) execute for, in the name and on behalf of the undersigned, in the undersigned's capacity as a director and/or officer of the Company, the Company's Annual Report on Form 10-K for the fiscal year ended January 1, 2005, together with any and all amendments thereto on Form 10-K/A deemed necessary, appropriate or desirable (collectively, the "Form 10-K"), pursuant to the Securities Exchange Act of 1934 and the rules thereunder;

(b) file the Form 10-K, with all exhibits thereto and other documents in connection therewith, with the U.S. Securities and Exchange Commission and any stock exchange or market or similar authority on which the Company's Common Stock is listed for trading and any other governmental or regulatory authority, and otherwise to act for him and on his behalf in connection therewith; and

(c) take any other action of any type whatsoever in connection with the foregoing which, in the opinion of such attorney-in-fact, may be required, appropriate or desirable to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned might or could do if personally present, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted.

IN WITNESS WHEREOF, the undersigned has signed this Power of Attorney as of this 17th day of February, 2005.

/s/ Tench Coxe
--------------------
Signature

Tench Coxe

Printed Name


EXHIBIT 24.2

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or officer of eLoyalty Corporation, a Delaware corporation (the "Company"), hereby constitutes and appoints each of Kelly D. Conway, Steven C. Pollema, and Robert S. Wert, signing singly, as the undersigned's true and lawful attorney-in-fact, with full power and authority and full power of substitution, re-substitution or revocation, to:

(a) execute for, in the name and on behalf of the undersigned, in the undersigned's capacity as a director and/or officer of the Company, the Company's Annual Report on Form 10-K for the fiscal year ended January 1, 2005, together with any and all amendments thereto on Form 10-K/A deemed necessary, appropriate or desirable (collectively, the "Form 10-K"), pursuant to the Securities Exchange Act of 1934 and the rules thereunder;

(b) file the Form 10-K, with all exhibits thereto and other documents in connection therewith, with the U.S. Securities and Exchange Commission and any stock exchange or market or similar authority on which the Company's Common Stock is listed for trading and any other governmental or regulatory authority, and otherwise to act for him and on his behalf in connection therewith; and

(c) take any other action of any type whatsoever in connection with the foregoing which, in the opinion of such attorney-in-fact, may be required, appropriate or desirable to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned might or could do if personally present, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted.

IN WITNESS WHEREOF, the undersigned has signed this Power of Attorney as of this 17th day of February, 2005.

/s/ Jay C. Hoag
-----------------------
Signature

Jay C. Hoag

Printed Name


EXHIBIT 24.3

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or officer of eLoyalty Corporation, a Delaware corporation (the "Company"), hereby constitutes and appoints each of Kelly D. Conway, Steven C. Pollema, and Robert S. Wert, signing singly, as the undersigned's true and lawful attorney-in-fact, with full power and authority and full power of substitution, re-substitution or revocation, to:

(a) execute for, in the name and on behalf of the undersigned, in the undersigned's capacity as a director and/or officer of the Company, the Company's Annual Report on Form 10-K for the fiscal year ended January 1, 2005, together with any and all amendments thereto on Form 10-K/A deemed necessary, appropriate or desirable (collectively, the "Form 10-K"), pursuant to the Securities Exchange Act of 1934 and the rules thereunder;

(b) file the Form 10-K, with all exhibits thereto and other documents in connection therewith, with the U.S. Securities and Exchange Commission and any stock exchange or market or similar authority on which the Company's Common Stock is listed for trading and any other governmental or regulatory authority, and otherwise to act for him and on his behalf in connection therewith; and

(c) take any other action of any type whatsoever in connection with the foregoing which, in the opinion of such attorney-in-fact, may be required, appropriate or desirable to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned might or could do if personally present, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted.

IN WITNESS WHEREOF, the undersigned has signed this Power of Attorney as of this 17th day of February, 2005.

/s/ John T. Kohler
-----------------------
Signature

John T. Kohler

Printed Name


EXHIBIT 24.4

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or officer of eLoyalty Corporation, a Delaware corporation (the "Company"), hereby constitutes and appoints each of Kelly D. Conway, Steven C. Pollema, and Robert S. Wert, signing singly, as the undersigned's true and lawful attorney-in-fact, with full power and authority and full power of substitution, re-substitution or revocation, to:

(a) execute for, in the name and on behalf of the undersigned, in the undersigned's capacity as a director and/or officer of the Company, the Company's Annual Report on Form 10-K for the fiscal year ended January 1, 2005, together with any and all amendments thereto on Form 10-K/A deemed necessary, appropriate or desirable (collectively, the "Form 10-K"), pursuant to the Securities Exchange Act of 1934 and the rules thereunder;

(b) file the Form 10-K, with all exhibits thereto and other documents in connection therewith, with the U.S. Securities and Exchange Commission and any stock exchange or market or similar authority on which the Company's Common Stock is listed for trading and any other governmental or regulatory authority, and otherwise to act for him and on his behalf in connection therewith; and

(c) take any other action of any type whatsoever in connection with the foregoing which, in the opinion of such attorney-in-fact, may be required, appropriate or desirable to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned might or could do if personally present, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted.

IN WITNESS WHEREOF, the undersigned has signed this Power of Attorney as of this 17th day of February, 2005.

/s/ Michael J. Murray
----------------------------
Signature

Michael J. Murray

Printed Name


EXHIBIT 24.5

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or officer of eLoyalty Corporation, a Delaware corporation (the "Company"), hereby constitutes and appoints each of Kelly D. Conway, Steven C. Pollema, and Robert S. Wert, signing singly, as the undersigned's true and lawful attorney-in-fact, with full power and authority and full power of substitution, re-substitution or revocation, to:

(a) execute for, in the name and on behalf of the undersigned, in the undersigned's capacity as a director and/or officer of the Company, the Company's Annual Report on Form 10-K for the fiscal year ended January 1, 2005, together with any and all amendments thereto on Form 10-K/A deemed necessary, appropriate or desirable (collectively, the "Form 10-K"), pursuant to the Securities Exchange Act of 1934 and the rules thereunder;

(b) file the Form 10-K, with all exhibits thereto and other documents in connection therewith, with the U.S. Securities and Exchange Commission and any stock exchange or market or similar authority on which the Company's Common Stock is listed for trading and any other governmental or regulatory authority, and otherwise to act for him and on his behalf in connection therewith; and

(c) take any other action of any type whatsoever in connection with the foregoing which, in the opinion of such attorney-in-fact, may be required, appropriate or desirable to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned might or could do if personally present, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted.

IN WITNESS WHEREOF, the undersigned has signed this Power of Attorney as of this 17th day of February, 2005.

/s/ John C. Staley
--------------------------
Signature

John C. Staley

Printed Name


EXHIBIT 31.1

CERTIFICATION PURSUANT TO SECTION 302
OF THE SARBANES-OXLEY ACT OF 2002

I, Kelly D. Conway, being the President and Chief Executive Officer of eLoyalty Corporation, certify that:

1. I have reviewed this annual report on Form 10-K of eLoyalty Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5. The registrant's other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of the internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and


b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date:   March 25, 2005

By /s/ KELLY D. CONWAY
   ----------------------------------
   Kelly D. Conway


   President & Chief Executive Officer


EXHIBIT 31.2

CERTIFICATION PURSUANT TO SECTION 302
OF THE SARBANES-OXLEY ACT OF 2002

I, Steven C. Pollema, being the Vice President, Operations and Chief Financial Officer of eLoyalty Corporation, certify that:

1. I have reviewed this annual report on Form 10-K of eLoyalty Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5. The registrant's other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of the internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and


b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date:  March 25, 2005

By /s/ STEVEN C. POLLEMA
   ---------------------------
   Steven C. Pollema
   Vice President, Operations


   and Chief Financial Officer


EXHIBIT 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the accompanying Annual Report on Form 10-K of eLoyalty Corporation (the "Company") for the year ended January 1, 2005, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), and pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, Kelly D. Conway, as Chief Executive Officer of the Company, and Steven C. Pollema, as Chief Financial Officer of the Company, hereby certify, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: March 25, 2005

/s/ KELLY D. CONWAY
-----------------------------------
Kelly D. Conway
President & Chief Executive Officer

/s/ STEVEN C. POLLEMA
-----------------------------------
Steven C. Pollema
Vice President, Operations
and Chief Financial Officer

This certification shall not be deemed "filed" by the Company for purposes of Section 18 of the Securities Exchange Act of 1934. In addition, this certification shall not be deemed to be incorporated by reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished

to the Securities and Exchange Commission or its staff upon request.