Amendment Number One to Merger Agreement
On October 3, 2019, Avon Products, Inc. (the “Company”) entered into Amendment Number One
(the “Amendment”) to the Agreement and Plan of Mergers (the “Merger Agreement”), dated May 22,
2019, among the Company, Natura Cosméticos S.A., a Brazilian corporation (sociedade anônima) (“Parent”),
Natura &Co Holding S.A., a Brazilian corporation (sociedade anônima) (“HoldCo”),
Nectarine Merger Sub I, Inc., a Delaware corporation and a wholly owned direct subsidiary of HoldCo (“Merger Sub I”), and Nectarine Merger Sub II, Inc., a Delaware
corporation and a wholly owned direct subsidiary of Merger Sub I (“Merger Sub II”). Pursuant to the terms of the Merger Agreement, (i) HoldCo will, after the completion of
certain restructuring steps, hold all issued and outstanding shares of Parent, (ii) Merger Sub II will merge with and into the Company, with the Company surviving the merger and (iii) Merger Sub I will merge with and into HoldCo, with HoldCo
surviving the merger and as a result of which each of the Company and Parent will become a wholly owned direct subsidiary of HoldCo (collectively, the “Transactions”).
The Amendment effects certain technical changes to the Merger Agreement to reflect that each HoldCo American Depositary Share (“ADS”) will represent two HoldCo shares and the adjustment to the exchange ratio resulting from the issuance of bonus shares to Parent shareholders on September 17, 2019 (at a ratio of one bonus share for each
Parent share). As such, under the terms of the Merger Agreement as amended by the Amendment, if the Transactions are completed, shares of Avon common stock issued and outstanding immediately prior to the consummation of the Transactions (other
than as provided in the Merger Agreement) will be converted into the ultimate right to receive, at the election of the holder thereof, (i) 0.300 validly issued and allotted, fully paid-up HoldCo ADSs against the deposit of two HoldCo shares,
subject to adjustment in accordance with the terms of the Merger Agreement, and any cash in lieu of fractional HoldCo ADSs or (ii) 0.600 validly issued and allotted, fully paid-up HoldCo shares subject to adjustment in accordance with the terms of
the Merger Agreement, and any cash in lieu of fractional HoldCo Shares. The Amendment also reflects the change in HoldCo’s name, which was Natura Holding S.A. as of May 22, 2019 and is now Natura &Co Holding S.A.
The foregoing summary of the Amendment is qualified in its entirety by the full text of the Amendment, which is attached hereto as Exhibit 2.1 and is incorporated by
reference herein.
Cautionary Statements for Purposes of the “Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995
Statements in this communication that are not historical facts or information may be forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Among other things, these forward looking statements may include statements regarding the proposed combination of the Company (“we”
or “us”) and HoldCo (together with Parent, “Natura &Co”); our beliefs relating to value
creation as a result of a potential combination with Natura &Co; the expected timetable for completing the transaction; benefits and synergies of the transaction; future opportunities for the combined company; and any other statements regarding
the Company’s and Natura &Co’s future beliefs, expectations, plans, intentions, financial condition or performance. In some cases, words such as “estimate,” “project,” “forecast,” “plan,” “believe,” “may,” “expect,” “anticipate,” “intend,”
“planned,” “potential,” “can,” “expectation,” “could,” “will,” “would” and similar expressions, or the negative of those expressions, may identify forward looking statements. They include, among other things, statements regarding our anticipated or
expected results, future financial performance, various strategies and initiatives (including our transformation plan, Open Up Avon, stabilization strategies, cost savings initiatives, restructuring and other initiatives and related actions), costs
and cost savings, competitive advantages, impairments, the impact of foreign currency, including devaluations, and other laws and regulations, government investigations, results of litigation, contingencies, taxes and tax rates, potential alliances
or divestitures,
liquidity, cash flow, uses of cash and financing, hedging and risk management strategies, pension, postretirement and incentive compensation plans, supply
chain and the legal status of the representatives. Such forward-looking statements are based on management’s reasonable current assumptions, expectations, plans and forecasts regarding our current or future results and future business and economic
conditions more generally. Such forward-looking statements involve risks, uncertainties and other factors, which may cause the actual results, levels of activity, performance or achievement of the Company to be materially different from any future
results expressed or implied by such forward-looking statements, and there can be no assurance that actual results will not differ materially from management’s expectations. Therefore, you should not rely on any of these forward-looking statements
as predictors of future events. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our ability to improve our financial
and operational performance and execute fully our global business strategy, the effect of economic factors, our ability to improve working capital, our ability to reverse declines in active representatives, general economic and business conditions
in our markets, our ability to attract and retain key personnel, competitive uncertainties in our markets, any changes to our credit ratings and the impact of such changes on our financing costs, rates, terms, debt service obligations, access to
lending sources and working capital needs, the risk of an adverse outcome in any material pending and future litigation and those disclosed as risks in other reports filed by us with the Securities and Exchange Commission (“SEC”), including those described in Item 1A of our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K and those discussed in the proxy
statement/prospectus included in the registration statement on Form F-4 (Reg. No. 333-233910) filed by HoldCo with the SEC on September 24, 2019, and declared effective by the SEC on September 27, 2019, and any amendments thereto. Other risks and
uncertainties include the timing and likelihood of completion of the proposed combination of the Company and Natura &Co, including the timing, receipt and terms and conditions of any required governmental and regulatory approvals for the
proposed transactions that could reduce anticipated benefits or cause the parties to abandon the transactions; the possibility that the Company’s shareholders may not approve the proposed transactions; the possibility that Natura &Co’s
shareholders may not approve the proposed transactions; the possibility that the expected synergies and value creation from the proposed transactions will not be realized or will not be realized within the expected time period; the risk that the
businesses of the Company and Natura &Co will not be integrated successfully; disruption from the proposed transactions making it more difficult to maintain business and operational relationships; the risk that unexpected costs will be
incurred; the possibility that the proposed transactions do not close, including due to the failure to satisfy the closing conditions; the possibility that the intended accounting and tax treatments of the proposed transactions are not achieved;
the effect of the announcement, pendency or consummation of the proposed transactions on customers, employees, representatives, suppliers and partners and operating results; as well as more specific risks and uncertainties. We caution readers that
any such statements are based on currently available operational, financial and competitive information, and they should not place undue reliance on these forward-looking statements, which reflect management’s opinion only as of the date on which
they were made. Except as required by law, we disclaim any obligation to review or update these forward-looking statements to reflect events or circumstances as they occur.
Participants in the Solicitation
Natura &Co, the Company, their respective directors and certain of their respective
executive officers and employees may be deemed to be participants in the solicitation of proxies in connection with the proposed transaction. Information about Natura &Co’s directors and executive officers are set forth in the proxy
statement/prospectus included in the registration statement on Form F-4 (Reg. No. 333-233910) filed by HoldCo with the SEC on September 24, 2019, and declared effective by the SEC on September 27, 2019, and any amendments thereto, and information
about the Company directors and executive officers is set forth in its definitive proxy statement filed with the SEC on April 2, 2019, which also may be obtained free of charge from the investor relations page of the Company’s website www.Avonworldwide.com. To the extent holdings of Company securities have changed since the
amounts contained in the proxy statement for the Company’s 2019 Annual Meeting of Shareholders, such changes have been or will be reflected on Statements of Change in Ownership on Form 4 filed with the SEC. Additional information regarding the
interests of participants in the solicitation of proxies in connection with the proposed transaction is included in the proxy statement/prospectus included in the registration statement on Form F-4 (Reg. No. 333-233910) filed by HoldCo with the
SEC on September 24, 2019, and declared effective by the SEC on September 27, 2019, and any amendments thereto and may be included in other relevant materials Natura &Co and the Company file with the SEC.
Additional Information and Where to Find It
The proposed transaction involving Natura &Co and the Company will be submitted to the
Company’s shareholders and Natura &Co’s shareholders for their consideration. In connection with the proposed transaction, HoldCo has filed with the SEC on September 24, 2019 a registration statement on Form F-4 (Reg. No. 333-233910) that
includes a proxy statement/prospectus for the Company’s shareholders. The registration statement was declared effective by the SEC on September 27, 2019. The Company will mail the definitive proxy statement/prospectus to its shareholders, and the
Company and Natura &Co may file other documents regarding the proposed transaction with the SEC. This communication is not intended to be, and is not, a substitute for such filings or for any other document that Natura &Co or the Company
may file with the SEC in connection with the proposed transaction. SECURITY HOLDERS ARE URGED TO READ ALL RELEVANT DOCUMENTS FILED WITH THE SEC, INCLUDING THE REGISTRATION STATEMENT ON FORM F-4 AND THE PROXY STATEMENT/PROSPECTUS AND ANY
AMENDMENTS THERETO AND ANY OTHER RELEVANT DOCUMENTS FILED OR THAT WILL BE FILED WITH THE SEC CAREFULLY WHEN THEY BECOME AVAILABLE, BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION. The registration statement, the proxy
statement/prospectus and any amendments thereto and other relevant materials and any other documents filed or furnished by Natura &Co or the Company with the SEC may be obtained free of charge at the SEC’s web site at www.sec.gov. In addition, security holders will be able to obtain free copies of the registration statement, the proxy statement/prospectus and any amendments thereto from
Natura &Co by going to www.NaturaeCo.com and from the Company by going to its investor relations page on its corporate web site at www.Avonworldwide.com.
No Offer or Solicitation
This communication is neither an offer to buy, nor a solicitation of an offer to sell, subscribe for or buy any securities or the solicitation of any vote
or approval in any jurisdiction pursuant to or in connection with the proposed transaction or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. No offer of securities
shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended, and otherwise in accordance with applicable law.