AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 9, 1999

REGISTRATION NO. 333-78985



SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

AMENDMENT NO. 1
TO
FORM S-1
REGISTRATION STATEMENT
UNDER THE SECURITIES ACT OF 1933


1-800-FLOWERS.COM, INC.

(Exact Name of Registrant as Specified in Its Charter)

          DELAWARE                          5992                  11-3117311
(State or Other Jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
    of Incorporation or         Classification Code Number)     Identification
       Organization)                                               Number)

1600 STEWART AVENUE
WESTBURY, NEW YORK 11590
(516) 237-6000

(Address, Including Zip Code, and Telephone Number, Including Area Code, of
Registrant's Principal Executive Offices)

JAMES F. MCCANN
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
1-800-FLOWERS.COM, INC.
1600 STEWART AVENUE
WESTBURY, NEW YORK 11590
(516) 237-6000
(Name, Address, Including Zip Code, and Telephone Number, Including Area Code,
of Agent For Service)

COPIES TO:

    ALEXANDER D. LYNCH, ESQ.                     PAUL P. BROUNTAS, ESQ.
     KENNETH R. MCVAY, ESQ.                       BRENT B. SILER, ESQ.
BROBECK, PHLEGER & HARRISON LLP                    HALE AND DORR LLP
   1633 BROADWAY, 47TH FLOOR                        60 STATE STREET
    NEW YORK, NEW YORK 10019                  BOSTON, MASSACHUSETTS 02109
         (212) 581-1600                              (617) 526-6000


APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as

practicable after the effective date of this registration statement.

If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box. / /

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. / /

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. / /

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. / /

If delivery of the prospectus is expected to be made pursuant to Rule 434, please check the following box. / /

CALCULATION OF REGISTRATION FEE

                                                                         PROPOSED MAXIMUM    PROPOSED MAXIMUM       AMOUNT OF
        TITLE OF EACH CLASS OF SECURITIES               AMOUNT TO       OFFERING PRICE PER  AGGREGATE OFFERING     REGISTRATION
                 TO BE REGISTERED                    BE REGISTERED(1)        SHARE(2)            PRICE(2)             FEE(3)
Class A common stock, par value $.01 per share....   6,900,000 shares          $18             $124,200,000         $34,527.60

(1) Includes 900,000 shares which the underwriters have the option to purchase to cover overallotments, if any.

(2) Estimated solely for the purpose of computing the registration fee pursuant to Rule 457(a) under the Securities Act of 1933, as amended.

(3) $41,700 previously paid.


THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.




THE INFORMATION IN THIS PRELIMINARY PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. THESE SECURITIES MAY NOT BE SOLD UNTIL THE REGISTRATION STATEMENT FILED WITH THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PRELIMINARY PROSPECTUS IS NOT AN OFFER TO SELL NOR DOES IT SEEK AN OFFER TO BUY THESE SECURITIES IN ANY JURISDICTION WHERE THE OFFER OR SALE IS NOT PERMITTED.


SUBJECT TO COMPLETION. DATED JULY 9, 1999.

6,000,000 Shares

[LOGO]

1-800-FLOWERS.COM, INC.

Class A Common Stock

This is an initial public offering of shares of class A common stock of 1-800-FLOWERS.COM, Inc. All of the 6,000,000 shares of class A common stock are being sold by 1-800-FLOWERS.COM. 1-800-FLOWERS.COM anticipates that the initial public offering price will be between $16 and $18 per share.

Prior to this offering, there has been no public market for the class A common stock. Application has been made for quotation of the class A common stock on the Nasdaq National Market under the symbol "FLWS".

1-800-FLOWERS.COM has two classes of common stock, class A common stock and class B common stock. Holders of class A common stock generally have the same rights as holders of class B common stock, except that holders of class A common stock have one vote per share, while holders of class B common stock have 10 votes per share.

SEE "RISK FACTORS" BEGINNING ON PAGE 8 TO READ ABOUT FACTORS YOU SHOULD

CONSIDER BEFORE BUYING SHARES OF THE CLASS A COMMON STOCK.


NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY OTHER REGULATORY BODY HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.


                                                                Per Share     Total
                                                               -----------  ---------
Initial public offering price................................   $           $
Underwriting discount........................................   $           $
Proceeds, before expenses, to 1-800-FLOWERS.COM..............   $           $

The underwriters may, subject to the terms of the underwriting agreement, purchase up to an additional 850,000 shares of class A common stock from 1-800-FLOWERS.COM and up to an additional 50,000 shares of class A common stock from Christopher G. McCann, 1-800-FLOWERS.COM's Senior Vice President, at the initial public offering price less the underwriting discount. 1-800-FLOWERS.COM will not receive any of the proceeds from the sale of the shares by Mr. McCann.


The underwriters expect to deliver shares of class A common stock against payment in New York, New York on , 1999.

GOLDMAN, SACHS & CO.

CREDIT SUISSE FIRST BOSTON

WIT CAPITAL CORPORATION


Prospectus dated , 1999.


[GRAPHICS]

[front inside cover - 1-800-FLOWERS.COM logo with the words "Flowers are just the beginning...". In the background are products offered by 1-800-FLOWERS.COM, including the words floral arrangements, farm direct, roses, single varieties, green plants, blooming plants, preplanted bulbs, silk flowers, herbs, seeds, tools, etc. Gatefold-across top are words "Connecting the people of the world through their personal expressions!" Five photos of the 1-800-FLOWERS.COM Web site. Along bottom are the words "1-800-FLOWERS.COM-SM- product line includes fresh-cut and seasonal flowers, plants, floral arrangements, gift baskets, gourmet foods, garden accessories, and casual lifestyle furnishings."]

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PROSPECTUS SUMMARY

YOU SHOULD READ THE FOLLOWING SUMMARY TOGETHER WITH THE MORE DETAILED

INFORMATION AND OUR CONSOLIDATED FINANCIAL STATEMENTS AND THE NOTES TO THOSE STATEMENTS APPEARING ELSEWHERE IN THIS PROSPECTUS.

1-800-FLOWERS.COM, INC.

OUR BUSINESS

1-800-FLOWERS.COM, Inc. is a leading e-commerce provider of floral products and gifts. As of March 28, 1999, we had sold our products to approximately 7.2 million customers, of which 2.7 million had made a purchase from us in the previous twelve months. Our total net revenues for the nine months ended March 28, 1999 were $203.7 million.

With the development of our online business and a strategic acquisition, we have continuously expanded our product offerings, most recently to include gourmet foods and home and garden merchandise. As a result, we have developed relationships with customers who purchase products not only for gifting occasions but also for everyday consumption.

We believe the 1-800-FLOWERS brand is one of the most recognized brands in the floral industry. We believe our brand is characterized by convenience, high-quality products, a broad selection of merchandise and superior customer service.

We provide our customers the choice of purchasing our products online, by calling us toll-free or by visiting our owned or franchised retail stores. We were one of the first companies to market products online through CompuServe and America Online. In 1995, we opened our own Web site and since then have expanded our online presence through strategic relationships with Internet companies, including AOL and Microsoft Network.

The Internet is our fastest growing sales channel. For the nine months ended March 28, 1999, online revenues were $30.2 million, representing an 85.3% increase over the same period in the previous fiscal year.

We offer more than 1,500 varieties of fresh-cut and seasonal flowers, plants and floral arrangements and more than 6,000 stock keeping units, or SKUs, of gifts, gourmet foods and home and garden products, including garden accessories and casual lifestyle furnishings. We are committed to providing our individual and corporate customers the best possible shopping experience through superior service and a 100% satisfaction guarantee.

We believe we have been and continue to be a leader in implementing integrated technologies and systems that support our online and telephonic sales channels and our order fulfillment. We have implemented a transaction processing system that processes orders arising online and telephonically and a centrally managed telecommunications network that can serve as a platform for future growth.

Many of our products must be handled delicately and delivered promptly to ensure customer satisfaction and freshness. We fulfill our products through a network, known as the "BloomNet" network, of approximately 1,500 independent local florists with whom we have non-exclusive arrangements, our owned or franchised stores, third party suppliers and our advanced fulfillment center.

In May 1999, we completed a private placement of preferred stock. The investors included Benchmark Capital Partners and SOFTBANK America Inc., both leading Internet-focused investment firms, and Waelinvest S.A., an affiliate of LVMH Moet Hennessey Louis Vuitton S.A. A representative from each of Benchmark and SOFTBANK has joined our board of directors. The private placement yielded us net proceeds of $101.6 million, which we intend to use together with the proceeds of this offering to further our strategy of becoming the leading e-commerce provider

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of flowers, gifts, gourmet foods and home and garden merchandise. All of the outstanding preferred stock will convert into class A common stock upon the effectiveness of this offering. The private placement investors will hold, in the aggregate, 25.0% of the outstanding common stock after this offering.

OUR STRATEGY

Our objective is to be the leading e-commerce provider of flowers, gifts, gourmet foods and products for the home and garden. We intend to meet this objective by:

- aggressively extending our brand from flowers and gifts to gourmet foods and home and garden products;

- expanding our offerings of gifts, gourmet foods and home and garden products;

- strengthening our customer relationships through enhanced content, features and personalization of our Web site;

- increasing the number of customers placing orders through our Web site;

- continuing to upgrade our technology infrastructure; and

- continuing to improve our order fulfillment capabilities.

OUR OFFICES

Our headquarters are located at 1600 Stewart Avenue, Westbury, New York 11590 and our telephone number is (516) 237-6000. Our Web site address is WWW.1800FLOWERS.COM. The information on our Web site is not a part of this prospectus.

THE OFFERING

Shares offered by 1-800-FLOWERS.COM...........  6,000,000 shares of class A common stock
Shares to be outstanding after this
  offering....................................  21,375,472 shares of class A common stock
                                                40,246,205 shares of class B common stock
Proposed Nasdaq National Market symbol........  FLWS
Use of proceeds...............................  To repay existing debt, redeem outstanding
                                                stock and stock options, fund our marketing
                                                activities, enhance our infrastructure, enter
                                                into strategic online relationships, expand
                                                our product offerings and for other general
                                                corporate purposes.

Investors should be aware that their interest in 1-800-FLOWERS.COM will be diluted upon the issuance of:

- 1,237,500 shares of class B common stock subject to options outstanding as of July 7, 1999 at a weighted average exercise price of $1.73 per share;

- 200,000 shares of class A common stock subject to options outstanding as of July 7, 1999 and up to 9,700,000 additional shares of class A common stock that could be issued under our 1999 stock incentive plan; and

- 2,371,040 shares of class A common stock upon the exercise of an outstanding warrant at a nominal exercise price.

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DESCRIPTION OF COMMON STOCK

Holders of class A common stock generally have the same rights as the holders of class B common stock, except that holders of class A common stock have one vote per share and holders of class B common stock have 10 votes per share on all matters submitted to the vote of stockholders. Holders of class A common stock and class B common stock generally vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Class B common stock may be converted into class A common stock at any time on a one-for-one basis and each share of class B common stock will automatically convert into one share of class A common stock upon its transfer, with limited exceptions.

After this offering, the class A common stock will control 5.0% of the total voting interest and 34.7% of the total economic interest of our common stock and the class B common stock will control 95.0% of the total voting interest and 65.3% of the total economic interest of our common stock. James F. McCann, our Chairman and Chief Executive Officer, will control 77.2% of the total voting interest of the common stock. The ownership of our common stock after this offering is represented by the following:

                                                                     NUMBER OF SHARES
                                                               ----------------------------    ECONOMIC       VOTING
                                                                  CLASS A        CLASS B       INTEREST      INTEREST
                                                               -------------  -------------  -------------  -----------
Affiliates of 1-800-FLOWERS.COM..............................          9,600     37,523,245         60.9%         88.5%
Non-affiliates...............................................     21,365,872      2,722,960         39.1          11.5


EXCEPT AS OTHERWISE NOTED, ALL INFORMATION IN THIS PROSPECTUS:

- REFLECTS A 10-FOR-1 STOCK SPLIT OF OUR CLASS A AND B COMMON STOCK TO BE EFFECTED PRIOR TO COMPLETION OF THIS OFFERING; AND

- ASSUMES NO EXERCISE OF THE UNDERWRITERS' OVER-ALLOTMENT OPTION.

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SUMMARY CONSOLIDATED FINANCIAL DATA

The following tables summarize our consolidated statement of operations and balance sheet data. We acquired The Plow & Hearth, Inc. in April 1998 and the financial data reflect the results of operations of this subsidiary since its date of acquisition. You should read this information together with the discussion in "Management's Discussion and Analysis of Financial Condition and Result of Operations" and our consolidated financial statements and notes to those statements included elsewhere in this prospectus.

                                                                       YEAR ENDED                            NINE MONTHS ENDED
                                                 -------------------------------------------------------  ------------------------
                                                  JUNE 30,     JULY 2,   JUNE 30,   JUNE 29,   JUNE 28,    MARCH 29,    MARCH 28,
                                                    1994        1995       1996       1997       1998        1998         1999
                                                 -----------  ---------  ---------  ---------  ---------  -----------  -----------

                                                                       (IN THOUSANDS, EXCEPT PER SHARE DATA)
CONSOLIDATED STATEMENT OF OPERATIONS DATA:
Net revenues...................................   $  91,663   $ 116,807  $ 153,128  $ 186,430  $ 220,592   $ 146,217    $ 203,668
Gross profit...................................      38,195      52,150     60,308     71,352     83,626      54,444       79,930
Operating income (loss)........................         831       1,561      2,702      6,852      6,415       2,144       (9,052)
Net income (loss) applicable to common
  stockholders.................................         638         837        268      2,925      3,466       1,190       (8,682)
Net income (loss) per common share applicable
  to common stockholders:
  Basic........................................   $    0.01   $    0.02  $    0.01  $    0.07  $    0.08   $    0.03    $   (0.20)
  Diluted......................................        0.01        0.02       0.01       0.06       0.07        0.03        (0.20)
Shares used in the calculation of net income
  (loss) per common share:
  Basic........................................      48,530      48,600     47,050     44,140     44,120      44,140       44,000
  Diluted......................................      48,530      49,780     49,420     46,740     46,610      46,750       44,000

The following summary balance sheet data as of March 28, 1999 is presented:

- on an actual basis;

- on a pro forma basis to reflect the May 1999 private placement and the use of a portion of the proceeds from the private placement to redeem all outstanding class C common stock; and

- on a pro forma as adjusted basis to reflect the automatic conversion of all shares of series A preferred stock into class A common stock at the effectiveness of this offering and our sale of shares of class A common stock in this offering at an assumed initial public offering price of $17 per share, after deducting the underwriting discount and estimated offering expenses, and the use of a portion of the proceeds from this offering to repay existing debt and redeem outstanding stock and stock options.

                                                                                       AS OF MARCH 28, 1999
                                                                               -------------------------------------
                                                                                                          PRO FORMA
                                                                                 ACTUAL      PRO FORMA   AS ADJUSTED
                                                                               -----------  -----------  -----------
                                                                                          (IN THOUSANDS)
CONSOLIDATED BALANCE SHEET DATA:
Cash and equivalents.........................................................   $   2,632    $  99,982    $ 166,942
Working capital (deficit)....................................................      (9,490)      87,860      154,820
Total assets.................................................................      86,599      183,949      251,509
Long-term liabilities........................................................      38,640       38,640       14,340
Redeemable class C common stock..............................................      19,020           --           --
Total stockholders' equity (deficit).........................................      (7,919)     108,451      200,311

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The summary unaudited pro forma combined financial data provided below give effect to our acquisition of Plow & Hearth in April 1998 as if the acquisition had been completed on June 30, 1997. The data for the nine months ended March 28, 1999 is actual, reflecting the operations of Plow & Hearth for the entire period, and is provided for comparative purposes. The summary unaudited pro forma combined financial data do not purport to be indicative of future operations and should not be construed as representative of future operations.

                                                                                        NINE MONTHS ENDED
                                                                   YEAR ENDED    --------------------------------
                                                                 JUNE 28, 1998   MARCH 29, 1998   MARCH 28, 1999
                                                                 --------------  ---------------  ---------------
                                                                   PRO FORMA        PRO FORMA         ACTUAL

                                                                      (IN THOUSANDS, EXCEPT PER SHARE DATA)
COMBINED STATEMENT OF OPERATIONS DATA:
Net revenues...................................................    $  257,747       $ 183,372        $ 203,668
Gross profit...................................................       100,663          71,481           79,930
Operating income (loss)........................................         5,488           1,217           (9,052)
Net income (loss) applicable to common stockholders............         1,856            (420)          (8,682)
Net income (loss) per common share applicable to common
  stockholders:
  Basic........................................................    $     0.04       $   (0.01)       $   (0.20)
  Diluted......................................................          0.04           (0.01)           (0.20)
Shares used in the calculation of net income (loss) per common
  share:
  Basic........................................................        44,120          44,140           44,000
  Diluted......................................................        46,610          44,140           44,000

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RISK FACTORS

THIS OFFERING INVOLVES A HIGH DEGREE OF RISK. YOU SHOULD CAREFULLY CONSIDER THE RISKS DESCRIBED BELOW BEFORE YOU DECIDE TO BUY OUR CLASS A COMMON STOCK. IF ANY OF THE FOLLOWING RISKS ACTUALLY OCCUR, OUR BUSINESS, FINANCIAL CONDITION OR RESULTS OF OPERATIONS WOULD LIKELY SUFFER. IN THAT CASE, THE TRADING PRICE OF OUR CLASS A COMMON STOCK COULD DECLINE, AND YOU MIGHT LOSE ALL OR PART OF YOUR INVESTMENT.

RISKS RELATED TO OUR BUSINESS

WE EXPECT TO INCUR LOSSES FOR THE FORESEEABLE FUTURE WHICH MAY REDUCE THE TRADING PRICE OF OUR CLASS A COMMON STOCK

We expect to incur significant operating and capital expenditures in order to:

- expand the 1-800-FLOWERS.COM brand through marketing and other promotional activities;

- enter into strategic relationships with Internet companies;

- increase the number of products we offer; and

- enhance our technological infrastructure and order fulfillment capabilities.

Although we have been profitable in the past, we expect to incur losses for the foreseeable future as a result of these expenditures. In order to achieve and maintain profitability, we will need to generate revenues significantly above historical levels. We cannot assure you that we will achieve sufficient revenues for profitability. Even if we do achieve profitability, we may not sustain or increase profitability on a quarterly or annual basis in the future.

OUR QUARTERLY OPERATING RESULTS ARE SUBJECT TO SIGNIFICANT FLUCTUATION AND YOU SHOULD NOT RELY ON THEM AS AN INDICATION OF OUR FUTURE RESULTS

Our future revenues and results of operations may fluctuate significantly due to a combination of factors, many of which are outside of our control. The most important of these factors include:

- seasonality;

- the timing and effectiveness of our marketing programs;

- the timing and effectiveness of capital expenditures;

- our ability to enter into or renew marketing agreements with Internet companies; and

- competition.

We may be unable to adjust spending quickly enough to offset any unexpected revenue shortfall. If we have a shortfall in revenue in relation to our expenses, our operating results will suffer. Our operating results for any particular quarter may not be indicative of future operating results. You should not rely on quarter-to-quarter comparisons of our results of operations as an indication of our future performance. It is possible that, in future periods, our results of operations may be below the expectations of public market analysts and investors. This could cause the trading price of our class A common stock to fall.

Consumer spending on flowers, gifts and other products we sell may vary with general economic conditions. If general economic conditions deteriorate and our customers have less disposable income, consumers will likely spend less on our products and our quarterly operating results will suffer.

For a discussion of other factors that may affect our quarterly results, see "Management's Discussion and Analysis of Financial Conditions and Results of Operations-- Quarterly Results of Operations".

OUR OPERATING RESULTS WILL SUFFER IF SALES DURING OUR PEAK SEASONS DO NOT MEET OUR EXPECTATIONS

Sales of our products are seasonal, concentrated in the second calendar quarter, due to Mother's Day, Easter and graduations, and the fourth calendar quarter, due to the

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Thanksgiving and Christmas holidays. In anticipation of increased sales activity during these periods, we hire a significant number of temporary employees to supplement our permanent staff and we significantly increase our inventory levels. If sales during these periods do not meet our expectations, we may not generate sufficient revenue to offset these increased costs and our operating results will suffer.

IF OUR CUSTOMERS DO NOT FIND OUR EXPANDED PRODUCT LINES APPEALING, OUR REVENUES MAY NOT GROW AND OUR NET INCOME WILL DECREASE

Our business historically has focused on offering floral and gift products. We have expanded our product lines in the gift, gourmet food and home and garden categories, particularly with our acquisition of Plow & Hearth in April 1998, and we expect to incur significant costs in marketing these new products. If our customers do not find our expanded product lines appealing, we may not generate sufficient revenue to offset their related costs and our net income will decrease.

IF WE FAIL TO DEVELOP AND MAINTAIN OUR BRAND, WE WILL NOT INCREASE OR MAINTAIN OUR CUSTOMER BASE OR OUR REVENUES

We must develop and maintain the 1-800-FLOWERS.COM brand to expand our customer base and our revenues. In addition, we may introduce or acquire other brands in the future. We believe that the importance of brand recognition will increase as we expand our product offerings. Many of our customers may not be aware of the non-floral products we offer. We intend to substantially increase our expenditures for creating and maintaining brand loyalty and raising awareness of our additional product offerings. However, if we fail to advertise and market our products effectively, we may not succeed in establishing our brands, we will lose customers and our revenues will decline.

Our success in promoting and enhancing the 1-800-FLOWERS.COM brand will also depend on our success in providing our customers high-quality products and a high level of customer service. If our customers do not perceive our products and services to be of high quality, the value of the 1-800-FLOWERS.COM brand would be diminished, we will lose customers and our revenues will decline.

A FAILURE TO ESTABLISH AND MAINTAIN STRATEGIC ONLINE RELATIONSHIPS THAT GENERATE A SIGNIFICANT AMOUNT OF TRAFFIC COULD LIMIT THE GROWTH OF OUR BUSINESS

We expect that in the future a significant portion of our online customers will purchase our products at our AOL online store or come to our Web site from third party Web sites with which we have strategic relationships, including AOL, Excite and the Microsoft Network. If these third-parties do not attract a significant number of visitors, we will not receive a significant number of online customers from these relationships and our revenues will decrease or not grow. In addition, we plan to enter into more of these relationships and we may pay significant fees to do so. There is strong competition to establish relationships with leading Internet companies, and we may not successfully enter into additional relationships. We may also be required to pay significant fees to maintain and expand existing relationships. The cost of maintaining our relationships with third party Internet companies for the nine months ended March 28, 1999 was approximately $4.3 million. Our online revenues will suffer if we fail to enter into new relationships or maintain existing relationships or if these relationships do not result in traffic sufficient to justify their cost.

IF LOCAL FLORISTS AND OTHER THIRD-PARTY VENDORS DO NOT FULFILL ORDERS TO OUR CUSTOMERS' SATISFACTION, OUR CUSTOMERS MAY NOT SHOP WITH US AGAIN

Floral orders placed by our customers are fulfilled by local florists, most of which are either part of the BloomNet network of approximately 1,500 independent florists or are stores that we own or franchise. Except for the stores we own, we do not directly control any of these florists. In addition, many of the

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non-floral products we sell are manufactured and delivered to our customers by independent third-party vendors. If customers are dissatisfied with the performance of the local florist or other third-party vendors, they may not utilize our services when placing future orders and our revenues will decrease.

IF A FLORIST DISCONTINUES ITS RELATIONSHIP WITH US, OUR CUSTOMERS MAY EXPERIENCE DELAYS IN SERVICE OR DECLINES IN QUALITY AND MAY NOT SHOP WITH US AGAIN

Many of our arrangements with local florists for order fulfillment are not formalized in writing. Of those relationships which have been formalized in writing, most may be terminated with 10 days notice. If a florist discontinues its relationship with us, we will be required to obtain a suitable replacement located in the same area, which may cause delays in delivery or a decline in quality, leading to customer dissatisfaction and loss of customers.

IF A SIGNIFICANT AMOUNT OF CUSTOMERS ARE NOT SATISFIED WITH THEIR PURCHASE, WE WILL BE REQUIRED TO INCUR SUBSTANTIAL COSTS TO ISSUE REFUNDS, CREDITS OR REPLACEMENT PRODUCTS

We offer our customers a 100% satisfaction guarantee on our products. If customers are not satisfied with the products they receive, we will either send the customer another product or issue the customer a refund or a credit. Our net income could decrease if a significant number of customers request replacement products, refunds or credits.

INCREASED SHIPPING COSTS AND LABOR STOPPAGES MAY ADVERSELY AFFECT SALES OF OUR NON-FLORAL PRODUCTS

Our non-floral products are delivered to customers either directly from the manufacturer or from our warehouse in Virginia. We have established relationships with the United States Postal Service, Federal Express, United Parcel Service and other common carriers for the delivery of these products. If these carriers were to raise the prices they charge to ship our goods, our customers might choose to buy comparable products locally to avoid shipping charges. In addition, these carriers may experience labor stoppages, which could impact our ability to deliver products on a timely basis to our customers and adversely affect our customer relationships.

IF WE FAIL TO CONTINUOUSLY IMPROVE OUR WEB SITE, WE WILL NOT ATTRACT OR RETAIN CUSTOMERS

If our potential or existing customers do not find our Web site a convenient place to shop, we will not attract or retain customers and our sales will suffer. To encourage the use of our Web site, we must continuously improve its accessibility, content and ease of use. If our competitors' Web sites are perceived as easier to use or better able to satisfy customer needs, our customer traffic and our business would be adversely affected.

COMPETITION IN THE FLORAL, GIFT, GOURMET FOOD AND HOME AND GARDEN INDUSTRIES IS INTENSE AND A FAILURE TO RESPOND TO COMPETITIVE PRESSURE COULD RESULT IN LOST REVENUES

There are many companies that offer products in the floral, gift, gourmet food and home and garden categories. In the floral category, our competitors include:

- retail floral shops, some of which maintain toll-free telephone numbers;

- online floral retailers;

- catalog companies that offer floral products;

- floral telemarketers and wire services; and

- supermarkets and mass merchants with floral departments.

Similarly, the gift, gourmet food and home and garden categories are highly competitive. Each of these categories encompasses a wide range of products and is highly fragmented. Products in these categories may be purchased from a number of outlets, including mass merchants, retail specialty shops, online retailers and mail-order catalogs.

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Competition is intense and we expect it to increase. Increased competition could result in:

- price reductions, decreased revenue and lower profit margins;

- loss of market share; and

- increased marketing expenditures.

These and other competitive factors could materially and adversely affect our results of operations.

IF WE DO NOT ACCURATELY PREDICT CUSTOMER DEMAND FOR OUR PRODUCTS, WE MAY LOSE CUSTOMERS OR EXPERIENCE INCREASED COSTS

In the past, we did not need to maintain significant inventory of products. However, as the volume of non-floral products we offer has expanded, we intend to increase inventory levels and the number of products maintained in our warehouses. Because we have limited experience offering many of our non-floral products through our Web site, we may not predict inventory levels accurately. If we overestimate customer demand for our products, excess inventory and outdated merchandise could accumulate, tying up working capital and potentially resulting in reduced warehouse capacity and inventory losses due to damage, theft and obsolescence. If we underestimate customer demand, we will disappoint customers who may turn to our competitors. Moreover, the strength of the 1-800-FLOWERS.COM brand could be diminished due to misjudgments in merchandise selection.

IF THE SUPPLY OF FLOWERS FOR SALE BECOMES LIMITED, THE PRICE OF FLOWERS WILL RISE OR FLOWERS MAY BE UNAVAILABLE AND OUR REVENUES AND GROSS MARGINS COULD DECLINE

A variety of factors affect the supply of flowers in the United States and the price of our floral products. If the supply of flowers available for sale is limited due to weather conditions or other factors, prices for flowers will likely rise and customer demand for our floral products may be reduced, causing our revenues and gross margins to decline. Alternatively, we may not be able to obtain high quality flowers in an amount sufficient to meet customer demand. Even if available, flowers from alternative sources may be of lesser quality and/or may be more expensive than those currently offered by us.

Most of the flowers sold in the United States are grown by farmers located abroad, primarily in Colombia, Ecuador and Holland, and we expect that this will continue in the future. The availability and price of flowers could be affected by a number of factors affecting these regions, including:

- import duties and quotas;

- agricultural limitations and restrictions to manage pests and disease;

- changes in trading status;

- economic uncertainties and currency fluctuations;

- severe weather;

- work stoppages;

- foreign government regulations and political unrest; and

- trade restrictions, including United States retaliation against foreign trade practices.

A FAILURE TO MANAGE OUR INTERNAL OPERATING AND FINANCIAL FUNCTIONS COULD LEAD TO INEFFICIENCIES IN CONDUCTING OUR BUSINESS AND SUBJECT US TO INCREASED EXPENSES

Our expansion efforts have significantly strained our operational and financial systems. To accommodate our growth, we recently implemented new or upgraded operating and financial systems, procedures and controls. Any failure to integrate these initiatives in an efficient manner could adversely affect our business. In addition, our systems, procedures and controls may prove to be inadequate to support our future operations.

11

OUR FRANCHISEES MAY DAMAGE OUR BRAND OR INCREASE OUR COSTS BY FAILING TO COMPLY WITH OUR FRANCHISE AGREEMENTS OR OUR OPERATING STANDARDS

As of March 28, 1999, we franchised 87 flower shops through 54 franchisees. Our franchise business is governed by our Uniform Franchise Offering Circular, franchise agreements and applicable franchise law. If our franchisees do not comply with our established operating standards or the terms of the franchise agreements, the 1-800-
FLOWERS.COM brand may be damaged. We may incur significant additional costs, including time-consuming and expensive litigation, to enforce our rights under the franchise agreements. Additionally, we are the primary tenant on 56 leases, which the franchisees sublease from us. If a franchisee fails to meet its obligations as subtenant, we could incur significant costs to avoid a default under the primary lease. Furthermore, as a franchisor we have obligations to our franchisees. Franchisees may challenge the performance of our obligations under the franchise agreements and subject us to costs in defending these claims and, if the claims are successful, costs in connection with their compliance.

IF THIRD PARTIES ACQUIRE RIGHTS TO USE SIMILAR DOMAIN NAMES OR PHONE NUMBERS OR IF WE LOSE THE RIGHT TO USE OUR PHONE NUMBERS, OUR BRAND MAY BE DAMAGED AND WE MAY LOSE SALES

Our Internet domain names are an important aspect of our brand recognition. We cannot practically acquire rights to all domain names similar to WWW.1800FLOWERS.COM. If third parties obtain rights to similar domain names, these third parties may confuse our customers and cause our customers to inadvertently place orders with these third parties, which would result in lost sales for us and could damage our brand.

Likewise, the phone number that spells 1-800-FLOWERS is important to our brand and our business. While we have obtained the right to use the phone numbers 1-800-FLOWERS, 1-888-FLOWERS and 1-877-FLOWERS, as well as common "FLOWERS" misdials, we may not be able to obtain rights to use the FLOWERS phone number as new toll-free prefixes are issued, or the rights to all similar and potentially confusing numbers. If third parties obtain the phone number which spells "FLOWERS" with a different prefix or a toll-free number similar to FLOWERS, these parties may also confuse our customers and cause lost sales for us and potential damage to our brand. In addition, under applicable FCC rules, ownership rights to telephone numbers cannot be acquired. Accordingly, the FCC may rescind our right to use any of our phone numbers, including 1-800-FLOWERS.

IF WE DO NOT CONTINUE TO RECEIVE REBATES FROM WIRE SERVICES, OUR RESULTS OF OPERATIONS COULD SUFFER

We have entered into arrangements with independent wire service companies that provide us with rebates when we transmit our customers' floral orders to a local florist utilizing their service. If we cannot renew these arrangements or enter similar arrangements on commercially reasonable terms, our results of operations could suffer. In addition, these companies may eliminate or modify the rebate structure they have in place with us. Any adverse modification to these rebate structures could also cause our results of operations to suffer.

OUR NET SALES AND GROSS MARGINS WOULD DECREASE IF WE EXPERIENCE SIGNIFICANT CREDIT CARD FRAUD

A failure to adequately control fraudulent credit card transactions would reduce our net sales and our gross margins because we do not carry insurance against this risk. We have developed technology to help us to detect the fraudulent use of credit card information. Nonetheless, to date, we have suffered losses as a result of orders placed with fraudulent credit card data even though the associated financial institution approved payment of the orders. Under current credit card practices, we are liable for fraudulent credit card transactions because we do not obtain a cardholder's signature.

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A FAILURE TO INTEGRATE THE SYSTEMS AND OPERATIONS OF ANY ACQUIRED BUSINESS, INCLUDING PLOW & HEARTH, WITH OUR OPERATIONS MAY DISRUPT OUR BUSINESS

We have acquired complementary businesses and may continue to do so in the future. We are currently in the process of integrating the Web site, operations, systems and personnel of Plow & Hearth. In particular, we will migrate Plow & Hearth's transaction processing system to our transaction processing system, automate fulfillment by the Madison, Virginia fulfillment center of home and garden merchandise ordered from us and migrate the internal operating and financial functions of Plow & Hearth to those of 1-800-FLOWERS.COM. If we are unable to fully integrate Plow & Hearth or any future acquisition, our business and operations could suffer, our management will be distracted and our expenses may increase.

RISKS RELATED TO THE INTERNET AND OUR TECHNOLOGY

OUR REVENUES WILL NOT GROW IF THE INTERNET IS NOT ACCEPTED AS A MEDIUM FOR COMMERCE

We expect to derive an increasing amount of our revenue from electronic commerce, and intend to extensively market our non-floral products online. If the Internet is not accepted as a medium for commerce, our revenues will not grow as we expect and our business will suffer. A number of factors may inhibit Internet usage, including:

- inadequate network infrastructure;

- consumer concerns for Internet privacy and security;

- inconsistent quality of service; and

- lack of availability of cost-effective, high speed service.

If Internet usage grows, the infrastructure may not be able to support the demands placed on it by that growth and its performance and reliability may decline. Web sites have experienced interruptions as a result of delays or outages throughout the Internet infrastructure. If these interruptions continue, Internet usage may decline.

A LACK OF SECURITY OVER THE INTERNET MAY CAUSE INTERNET USAGE TO DECLINE AND CAUSE US TO EXPEND CAPITAL AND RESOURCES TO PROTECT AGAINST SECURITY BREACHES

A significant barrier to electronic commerce over the Internet has been the need for secure transmission of confidential information and transaction information. Internet usage could decline if any well-publicized compromise of security occurred. As a result, we may be required to expend capital and resources to protect against or to alleviate these problems.

UNEXPECTED SYSTEM INTERRUPTIONS CAUSED BY SYSTEM FAILURES MAY RESULT IN REDUCED REVENUE AND HARM TO OUR REPUTATION

In the past, particularly during peak holiday periods, we have experienced significant increases in traffic on our Web site and in our toll-free customer service centers. Our operations are dependent on our ability to maintain our computer and telecommunications systems in effective working order and to protect our systems against damage from fire, natural disaster, power loss, telecommunications failure or similar events. Our systems have in the past, and may in the future, experience:

- system interruptions;

- long response times; and

- degradation in our service.

We cannot assure you that we will adequately implement systems to improve the speed, security and availability of our Internet and telecommunications systems. Because our business depends on customers making purchases on our systems, our revenues will decrease and our reputation could be harmed if we experience frequent or long system delays or interruptions or if a disruption occurs during a peak holiday season.

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IF FRY MULTIMEDIA AND AT&T DO NOT ADEQUATELY MAINTAIN OUR WEB SITE AND TELEPHONE SERVICE, WE MAY EXPERIENCE SYSTEM FAILURES AND OUR REVENUES WILL DECREASE

We are dependent on Fry Multimedia to host and maintain our Web site and on AT&T to provide telephone services to our customer service centers. If Fry Multimedia or AT&T experience system failures or fail to adequately maintain our systems, we would experience interruptions and our customers might not continue to utilize our services. If we do not maintain our Web site or our telephone service, we will be unable to generate revenue. Our future success depends upon these third-party relationships because we do not have the resources to maintain our Web site or our telephone service without these or other third parties. We may not be able to maintain these relationships or replace them on financially attractive terms. Failure to do so may disrupt our operations or require us to incur significant unanticipated costs.

INTERRUPTIONS IN FTD'S MERCURY SYSTEM OR A REDUCTION IN OUR ACCESS TO THIS SYSTEM MAY DISRUPT ORDER FULFILLMENT AND CREATE CUSTOMER DISSATISFACTION

A significant portion of our customers' orders were communicated to the fulfilling florist through FTD's Mercury system. The Mercury system is an order processing and messaging network used to facilitate the transmission of floral orders between florists. The Mercury system has in the past experienced interruptions in service. If the Mercury system experiences interruptions in the future, we would experience difficulties in fulfilling our customers' orders and many of our customers might not continue to shop with us.

In addition, we have been engaged in discussions with FTD regarding decreasing our level of access to the Mercury system. Any decrease in our access may impact our ability to fulfill orders in a timely fashion during peak periods and may result in lost revenues and customers.

YEAR 2000 PROBLEMS MAY DISRUPT OUR OPERATIONS AND SUBJECT US TO INCREASED EXPENSES

We are dependent upon the proper functioning of our technology infrastructure. This technology infrastructure is comprised of our computer and telecommunications systems, which include hardware and software provided by third-party vendors, and the systems maintained by our suppliers and BloomNet florists. A failure of any part of our technology infrastructure to correctly recognize dates beyond December 31, 1999 could materially disrupt our ability to receive and fulfill customer orders, cause us to incur significant expenses and cause losses of valuable data, each of which could adversely affect our business and operations. In addition, the vast majority of purchases by our customers are made with credit cards, and our financial condition may be adversely affected to the extent our customers are unable to use their credit cards due to Year 2000 issues that are not rectified by the customers' credit card vendors or third party credit card transaction processors. For a discussion of Year 2000 issues, see "Management's Discussion and Analysis of Financial Condition and Results of Operations--Year 2000 Readiness Disclosure".

RISKS RELATING TO OUR ORGANIZATION AND LEGAL UNCERTAINTY

WE ARE CONTROLLED BY OUR CHIEF EXECUTIVE OFFICER, WHOSE INTERESTS MAY DIFFER FROM OTHER STOCKHOLDERS

Our common stock is divided into two classes. The class A common stock has one vote per share and the class B common stock has 10 votes per share. Mr. James F. McCann, our Chairman and Chief Executive Officer, will control 77.2% of the combined voting power of our common stock after this offering and will control the outcome of any corporate transaction or other matter submitted to the stockholders for approval, including mergers, consolidations and the sale of all or substantially all of our assets, and also the power to prevent or cause a change in control.

14

The interests of Mr. McCann may differ from the interests of the other stockholders.

IF WE ARE UNABLE TO HIRE AND RETAIN KEY PERSONNEL, OUR BUSINESS AND GROWTH WILL SUFFER

Our success is dependent on our ability to hire, retain and motivate highly qualified personnel. In particular, our success depends on the continued efforts of our Chairman and Chief Executive Officer, James F. McCann, and our Senior Vice President, Christopher G. McCann. In addition, we have recently hired several new members of our senior management team to help manage our growth and we will need to recruit, train and retain a significant number of additional employees, particularly employees with technical backgrounds. These individuals are in high demand and we are not certain we will be able to attract the personnel we need. The loss of the services of any of our executive management or key personnel, our failure to integrate any of our new senior management into our operations or our inability to attract qualified additional personnel could cause our growth to suffer and force us to expend time and resources in locating and training additional personnel.

THE INTERNET IS SUBJECT TO MANY GOVERNMENTAL REGULATIONS THAT MAY AFFECT OUR ABILITY TO CONDUCT BUSINESS

Any new law or regulation, or the application or interpretation of existing laws, may decrease the growth in the use of the Internet or our Web site. We expect there will be an increasing number of laws and regulations pertaining to the Internet in the United States and throughout the world. These laws or regulations may relate to liability for information received from or transmitted over the Internet, online content regulation, user privacy, taxation and quality of products and services sold over the Internet. Moreover, the applicability to the Internet of existing laws governing intellectual property ownership and infringement, copyright, trademark, trade secret, obscenity, libel, employment, personal privacy and other issues is uncertain and developing. This could decrease the demand for our products, increase our costs or otherwise adversely affect our business.

REGULATIONS IMPOSED BY THE FEDERAL TRADE COMMISSION MAY ADVERSELY AFFECT THE GROWTH OF OUR INTERNET BUSINESS OR OUR MARKETING EFFORTS

The Federal Trade Commission has proposed regulations regarding the collection and use of personal identifying information obtained from individuals when accessing Web sites, with particular emphasis on access by minors. These regulations may include requirements that we establish procedures to disclose and notify users of privacy and security policies, obtain consent from users for collection and use of information and provide users with the ability to access, correct and delete personal information stored by us. These regulations may also include enforcement and redress provisions. Moreover, even in the absence of those regulations, the Federal Trade Commission has begun investigations into the privacy practices of other companies that collect information on the Internet. One investigation resulted in a consent decree pursuant to which an Internet company agreed to establish programs to implement the principles noted above. We may become subject to a similar investigation, or the Federal Trade Commission's regulatory and enforcement efforts may adversely affect our ability to collect demographic and personal information from users, which could adversely affect our marketing efforts.

UNAUTHORIZED USE OF OUR INTELLECTUAL PROPERTY BY THIRD PARTIES MAY DAMAGE OUR BRAND

Unauthorized use of our intellectual property by third parties may damage our brand and our reputation and will likely result in a loss of customers. It may be possible for third parties to obtain and use our intellectual property without authorization. Third parties have in the past infringed or misappropriated our intellectual property or similar proprietary rights. We believe infringements and misappropriations will continue to occur in the future. Furthermore, the validity, enforceability

15

and scope of protection of intellectual property in Internet-related industries is uncertain and still evolving. The laws of some foreign countries are uncertain or do not protect intellectual property rights to the same extent as do the laws of the United States.

DEFENDING AGAINST INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS COULD BE EXPENSIVE AND, IF WE ARE NOT SUCCESSFUL, COULD DISRUPT OUR ABILITY TO CONDUCT BUSINESS

We cannot be certain that our products do not or will not infringe valid patents, trademarks, copyrights or other intellectual property rights held by third parties. We may be subject to legal proceedings and claims relating to the intellectual property of others from time to time in the ordinary course of our business. We may incur substantial expense in defending against these third-party infringement claims, regardless of their merit. Successful infringement claims against us may result in substantial monetary liability or may materially disrupt our ability to conduct business.

IF STATES BEGIN IMPOSING STATE SALES AND USE TAXES, WE MAY LOSE SALES OR INCUR SIGNIFICANT EXPENSES IN SATISFACTION OF THESE OBLIGATIONS

At present, except for our retail operations, we do not collect sales or other similar taxes in respect of sales and shipments of our products in states other than New York, Texas, Arizona, Florida, Georgia and Virginia. However, various states have sought to impose state sales tax collection obligations on out-of-state direct marketing companies such as ours. A successful assertion by one or more of these states that we should have collected or be collecting sales tax on the sale of our products could result in additional costs and corresponding price increases to our customers. Any imposition of state sales and use taxes on our products sold over the Internet may decrease customers' demand for our products and our revenue. The U.S. Congress has passed legislation limiting for three years the ability of states to impose taxes on Internet-based transactions. Failure to renew this legislation could result in the broad imposition of state taxes on e-commerce.

PRODUCT LIABILITY CLAIMS MAY SUBJECT US TO INCREASED COSTS

Several of the products we sell, including perishable food products, may expose us to product liability claims in the event that the use or consumption of these products results in personal injury. Although we have not experienced any material losses due to product liability claims to date, we may be subject to product liability claims in the future and incur significant costs in their defense. Product liability claims often create negative publicity, which could materially damage our reputation and our brand. Although we maintain insurance against product liability claims, our coverage may be inadequate to cover any liabilities we may incur.

RISKS RELATED TO THIS OFFERING

WE WILL HAVE DISCRETION AS TO THE USE OF THE PROCEEDS OF THIS OFFERING, WHICH WE
MAY NOT USE EFFECTIVELY

We are not required to use the net proceeds of this offering for any particular purpose, other than to redeem stock and stock options and to repay existing debt. Our management will therefore have significant flexibility in applying the net proceeds of this offering, including uses with which stockholders may disagree. The failure of management to apply such funds effectively could result in lost business opportunities. See "Use of Proceeds".

OUR STOCK PRICE MAY BE HIGHLY VOLATILE AND COULD DROP UNEXPECTEDLY, PARTICULARLY BECAUSE WE HAVE INTERNET OPERATIONS

Following this offering, the price at which our class A common stock will trade may be highly volatile and may fluctuate substantially. The stock market has from time to time experienced significant price and volume fluctuations that have affected the market prices of securities, particularly securities of companies with Internet operations. As a result, investors may experience a material

16

decline in the market price of our class A common stock, regardless of our operating performance. In the past, following periods of volatility in the market price of a particular company's securities, securities class action litigation has often been brought against that company. We may become involved in this type of litigation in the future. Litigation of this type is often expensive and diverts management's attention and resources.

SHARES ELIGIBLE FOR PUBLIC SALE AFTER THIS OFFERING COULD ADVERSELY AFFECT OUR STOCK PRICE

38,649,395 shares of our common stock could be sold in the public market 180 days after the offering. Sales of a large number of these shares could have an adverse effect on the market price of our class A common stock by increasing the number of shares available on the public market. See "Shares Eligible for Future Sale".

OUR CHARTER DOCUMENTS AND DELAWARE LAW MAY INHIBIT A TAKEOVER

Provisions in our charter and bylaws and Delaware law may have the effect of delaying or preventing a change of control or changes in our management that a stockholder might consider favorable. See "Description of Capital Stock". If a change of control or change in management is delayed or prevented, the market price of our class A common stock could decline.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This prospectus contains forward-looking statements based on our current expectations, assumptions, estimates and projections about 1-800-FLOWERS.COM and our industry. These forward-looking statements involve risks and uncertainties. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of several factors, as more fully described under the caption "Risk Factors" and elsewhere in this prospectus. The forward-looking statements made in this prospectus relate only to events as of the date on which the statements are made. We undertake no obligation to publicly update any forward-looking statements for any reason, even if new information becomes available or other events occur in the future.

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USE OF PROCEEDS

We estimate that the net proceeds we will receive from the sale of the shares of class A common stock offered by us will be $93.4 million, assuming an initial public offering price of $17 per share and after deducting the estimated underwriting discount and offering expenses. If the underwriters' over-allotment option is exercised in full, we estimate that the net proceeds will be $106.8 million.

We intend to use a portion of the proceeds of this offering as follows:

- $18.0 million to repay a term loan with Chase Bank that bears interest at LIBOR plus 2.25% per year (7.31% at March 28, 1999) and matures on the earlier of the consummation of this offering and July 3, 2000 that was used to fund our acquisition of Plow & Hearth;

- $3.0 million to repay a draw on our line of credit with Chase Bank that bears interest at LIBOR plus 2.25% per year (7.31% at March 28, 1999) and matures simultaneously with the term loan that was used for working capital and general corporate purposes; and

- $8.4 million to redeem all outstanding Plow & Hearth common stock not held by us and Plow & Hearth stock options.

As of the date of this prospectus, we have not made any specific expenditure plans with respect to the remaining proceeds of this offering. Therefore, we cannot specify with certainty the particular uses for the net proceeds to be received upon completion of this offering. Accordingly, our management will have significant flexibility in applying the net proceeds of this offering.

We currently intend to use the remaining proceeds over time:

- to fund our marketing activities;

- to enhance our infrastructure;

- to enter into strategic relationships with Internet companies;

- to expand our product offerings; and

- for other general corporate purposes.

The principal purposes of this offering are to increase our working capital, to create a public market for our common stock, to facilitate future access to the public capital markets and to increase our visibility in the marketplace.

We believe opportunities may exist from time to time to expand our current business through strategic acquisitions. We may use a portion of the proceeds for these purposes. We are not currently a party to any contracts, letters of intent, commitments or agreements, and are not currently engaged in active negotiations, with respect to any acquisitions.

DIVIDEND POLICY

We have never declared or paid any cash dividends on our capital stock. We currently intend to retain future earnings, if any, to provide funds to finance the expansion of our business. As a result, we do not anticipate paying any cash dividends in the foreseeable future.

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CAPITALIZATION

The following table shows our capitalization as of March 28, 1999:

- on an actual basis;

- on a pro forma basis to reflect the May 1999 private placement and the use of a portion of the proceeds from the private placement to redeem all outstanding class C common stock; and

- on a pro forma as adjusted basis to reflect (1) our sale of shares of class A common stock in this offering at an assumed initial public offering price of $17 per share, after deducting the underwriting discount and estimated offering expenses, (2) the use of a portion of the proceeds from this offering to repay existing debt and redeem outstanding stock and stock options, and (3) the automatic conversion of all outstanding shares of our preferred stock into class A common stock. See "Use of Proceeds".

You should read this information together with our consolidated financial statements and the notes to those statements appearing elsewhere in this prospectus.

                                                                                         AS OF MARCH 28, 1999
                                                                               ----------------------------------------
                                                                                                           PRO FORMA AS
                                                                                  ACTUAL      PRO FORMA      ADJUSTED
                                                                               ------------  ------------  ------------
                                                                                            (IN THOUSANDS)
Long-term debt and obligations under capital leases, excluding current
  portion....................................................................   $   28,148    $   28,148    $   10,148
Redeemable class C common stock, non-voting; 1,000,000 shares authorized,
  348,220 shares issued and outstanding (actual); no shares authorized,
  issued or outstanding (pro forma and pro forma as adjusted)................       19,020            --            --
Stockholders' equity (deficit):
  Preferred stock, $0.01 par value, 200,000 shares authorized (actual);
    1,200,000 shares authorized (pro forma) and 10,000,000 shares authorized
    (pro forma as adjusted):
      Series A preferred stock, no shares authorized, issued or outstanding
        (actual); 1,200,000 shares authorized, 1,127,546 shares issued and
        outstanding (pro forma); no shares authorized, issued or outstanding
        (pro forma as adjusted)..............................................           --       117,370            --
  Common Stock, $0.01 par value, 101,500,000 shares authorized (actual);
    400,000,000 shares authorized (pro forma and pro forma as adjusted):
      Class A common stock, one vote per share; 500,000 shares authorized,
        480,870 shares issued and 428,070 shares outstanding (actual); no
        shares authorized, issued or outstanding (pro forma and pro forma as
        adjusted)............................................................            5            --            --
      Class B common stock, non-voting; 100,000,000 shares authorized,
        48,849,930 shares issued and 43,569,930 shares outstanding (actual);
        no shares authorized, issued or outstanding (pro forma and pro forma
        as adjusted).........................................................          488            --            --
      Class A common stock, one vote per share; no shares authorized, issued
        or outstanding (actual); 200,000,000 shares authorized (pro forma and
        pro forma as adjusted); 4,100,012 shares issued and outstanding (pro
        forma); 21,375,472 shares issued and outstanding (pro forma as
        adjusted)............................................................           --            41           214
      Class B common stock, ten votes per share; no shares authorized, issued
        or outstanding (actual); 200,000,000 shares authorized (pro forma and
        pro forma as adjusted); 45,579,005 shares issued and 40,246,205
        shares outstanding (pro forma and pro forma as adjusted).............           --           456           456
  Additional paid-in capital.................................................        3,419         6,046       216,603
  Retained earnings (deficit)................................................       (7,148)      (10,779)      (12,279)
  Deferred compensation......................................................       (1,575)       (1,575)       (1,575)
  Treasury stock, at cost; 52,800 shares of class A common stock and
    5,280,000 shares of class B common stock (actual); 5,332,800 shares of
    class B common stock (pro forma and pro forma as adjusted)...............       (3,108)       (3,108)       (3,108)
                                                                               ------------  ------------  ------------
Total stockholders' equity (deficit).........................................       (7,919)      108,451       200,311
                                                                               ------------  ------------  ------------
Total capitalization.........................................................   $   39,249    $  136,599    $  210,459
                                                                               ------------  ------------  ------------
                                                                               ------------  ------------  ------------

The number of shares of common stock outstanding after this offering (pro forma as adjusted) does not include:

- 1,237,500 shares of class B common stock subject to options outstanding as of July 7, 1999 at a weighted average exercise price of $1.73 per share;

- 200,000 shares of class A common stock subject to options outstanding as of July 7, 1999 and up to 9,700,000 additional shares of class A common stock that could be issued under our 1999 stock incentive plan; and

- 2,371,040 shares of class A common stock issuable upon the exercise of an outstanding warrant at a nominal exercise price.

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DILUTION

Our pro forma net tangible book value as of March 28, 1999 was approximately $77.3 million, or $1.39 per share of common stock. Pro forma net tangible book value per share is determined by dividing the amount of our total tangible assets less total liabilities by the pro forma number of shares of class A and class B common stock outstanding at that date, assuming the completion of the May 1999 private placement, the redemption of the class C common stock and the automatic conversion of our outstanding preferred stock into class A common stock. Dilution in net tangible book value per share represents the difference between the amount per share paid by purchasers of shares of class A common stock in this offering and the net tangible book value per share of common stock after giving effect to the offering. After giving effect to the issuance and sale of the shares of class A common stock offered by us and after deducting the estimated underwriting discount and offering expenses payable by us, our pro forma net tangible book value as of March 28, 1999 would have been $168.6 million, or $2.74 per share. This represents an immediate increase in pro forma net tangible book value of $1.35 per share to existing stockholders and an immediate dilution of $14.26 per share to new investors purchasing shares in this offering. If the initial public offering price is higher or lower, the dilution to the new investors will be greater or less, respectively. The following table illustrates this per share dilution:

Assumed initial public offering price per share.......................             $   17.00
  Pro forma net tangible book value per share at March 28, 1999.......  $    1.39
  Increase in pro forma net tangible book value per share attributable
    to this offering..................................................       1.35
                                                                        ---------
Pro forma net tangible book value per share after the offering........                  2.74
                                                                                   ---------
Dilution per share to new investors...................................             $   14.26
                                                                                   ---------
                                                                                   ---------

The following table summarizes, on the pro forma basis described above, as of March 28, 1999 the differences between the number of shares of common stock purchased from us, the aggregate cash consideration paid to us and the average price per share paid by existing class A and class B common stockholders and new investors purchasing shares of class A common stock in this offering. The calculation below is based on an assumed initial public offering price of $17 per share, before deducting the estimated underwriting discount and offering expenses payable by us.

                                                  SHARES PURCHASED           TOTAL CONSIDERATION
                                              ------------------------  -----------------------------  AVERAGE PRICE
                                                 NUMBER       PERCENT        AMOUNT         PERCENT      PER SHARE
                                              -------------  ---------  ----------------  -----------  --------------
Existing stockholders.......................     55,621,677       90.3% $    121,282,000        54.3%    $     2.18
New investors...............................      6,000,000        9.7       102,000,000        45.7          17.00
                                              -------------  ---------  ----------------       -----
  Total.....................................     61,621,677      100.0% $    223,282,000       100.0%
                                              -------------  ---------  ----------------       -----
                                              -------------  ---------  ----------------       -----

This discussion and table assume no exercise of any stock options or warrants outstanding as of March 28, 1999. As of March 28, 1999, on the pro forma basis described above, there were options outstanding to purchase a total of 1,237,500 shares of class B common stock with a weighted average exercise price of $1.73 per share and a warrant outstanding to purchase 2,371,040 shares of class A common stock at a nominal exercise price. To the extent that any of these options or the warrant are exercised, there will be further dilution to new investors. See "Capitalization".

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SELECTED CONSOLIDATED FINANCIAL DATA

The selected consolidated statement of operations data for the years ended June 30, 1996, June 29, 1997 and June 28, 1998 and the nine months ended March 28, 1999 and the consolidated balance sheet data as of June 29, 1997, June 28, 1998 and March 28, 1999 have been derived from our audited consolidated financial statements included elsewhere in this prospectus. The selected consolidated statement of operations data for the years ended June 30, 1994 and July 2, 1995 and the selected consolidated balance sheet data as of June 30, 1994, July 2, 1995 and June 30, 1996 are derived from our audited consolidated financial statements not included in this prospectus. The selected consolidated statement of operations data for the nine months ended March 29, 1998 is derived from our unaudited consolidated financial statements included elsewhere in this prospectus which, in the opinion of management, has been prepared on the same basis as the audited consolidated financial statements and contains all adjustments, consisting of only normal recurring adjustments, necessary for a fair presentation of our results of operations.

The selected unaudited pro forma combined financial data give effect to our acquisition of Plow & Hearth in April 1998 as if the acquisition was completed on June 30, 1997. The selected unaudited pro forma combined financial data do not purport to be indicative of what our actual results of operations would have been if the acquisition was completed at the assumed times and the interim period financial data do not purport to be indicative of future operations and should not be construed as representative of future operations.

The selected consolidated financial data set forth below should be read in conjunction with "Management's Discussion and Analysis of Financial Condition and Results of Operations" and the consolidated financial statements and the notes to those statements included elsewhere in this prospectus.

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                                                         YEAR ENDED                            NINE MONTHS ENDED
                                   -------------------------------------------------------  ------------------------
                                    JUNE 30,     JULY 2,   JUNE 30,   JUNE 29,   JUNE 28,    MARCH 29,    MARCH 28,
                                      1994        1995       1996       1997       1998        1998         1999
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
                                                         (IN THOUSANDS, EXCEPT PER SHARE DATA)
CONSOLIDATED STATEMENT OF
 OPERATIONS DATA:
Net revenues:
  Telephonic.....................   $  87,284   $ 100,826  $ 127,920  $ 145,295  $ 161,874   $ 107,141    $ 146,245
  Online.........................         116       4,470      9,936     16,092     26,748      16,309       30,248
  Retail fulfillment.............       4,263      11,511     15,272     25,043     31,970      22,767       27,175
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
    Total net revenues...........      91,663     116,807    153,128    186,430    220,592     146,217      203,668

Cost of revenues.................      53,468      64,657     92,820    115,078    136,966      91,773      123,738
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Gross profit.....................      38,195      52,150     60,308     71,352     83,626      54,444       79,930
Operating expenses:
  Marketing and sales............      29,170      38,564     42,952     47,464     55,417      38,089       67,204
  Technology and development.....         500         626        851      1,411      1,794       1,128        5,207
  General and administrative.....       7,019      10,035     11,556     12,338     15,832      10,315       10,528
  Depreciation and
    amortization.................         675       1,364      2,247      3,287      4,168       2,768        6,043
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
    Total operating expenses.....      37,364      50,589     57,606     64,500     77,211      52,300       88,982
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Operating income (loss)..........         831       1,561      2,702      6,852      6,415       2,144       (9,052)
Other income (expense), net......        (131)       (131)      (209)       674      1,654       1,729       (1,129)
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Income (loss) before income taxes
  and minority interests.........         700       1,430      2,493      7,526      8,069       3,873      (10,181)
Provision (benefit) for income
  taxes..........................          62         300      1,255      3,135      3,181       1,515       (2,926)
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Income (loss) before minority
  interests......................         638       1,130      1,238      4,391      4,888       2,358       (7,255)
Minority interests...............          --          --         59         (4)       186          38          (99)
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Net income (loss)................         638       1,130      1,297      4,387      5,074       2,396       (7,354)
Redeemable class C common stock
  dividends......................          --         293      1,029      1,462      1,608       1,206        1,328
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Net income (loss) applicable to
  common stockholders............   $     638   $     837  $     268  $   2,925  $   3,466   $   1,190    $  (8,682)
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Net income (loss) per common
  share applicable to common
  stockholders:
  Basic..........................   $    0.01   $    0.02  $    0.01  $    0.07  $    0.08   $    0.03    $   (0.20)
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
  Diluted........................   $    0.01   $    0.02  $    0.01  $    0.06  $    0.07   $    0.03    $   (0.20)
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
Shares used in the calculation of
  net income (loss) per common
  share:
  Basic..........................      48,530      48,600     47,050     44,140     44,120      44,140       44,000
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
  Diluted........................      48,530      49,780     49,420     46,470     46,610      46,750       44,000
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------
                                   -----------  ---------  ---------  ---------  ---------  -----------  -----------

22

                                                                          AS OF
                            --------------------------------------------------------------------------------------------------
                             JUNE 30, 1994   JULY 2, 1995    JUNE 30, 1996    JUNE 29, 1997    JUNE 28, 1998   MARCH 28, 1999
                            ---------------  -------------  ---------------  ---------------  ---------------  ---------------
                                                                      (IN THOUSANDS)
CONSOLIDATED BALANCE SHEET
 DATA:
Cash and equivalents......     $   1,344       $  10,775       $   6,639        $  11,443        $   8,873        $   2,632
Working capital
  (deficit)...............        (3,382)          2,822          (2,452)           1,975            1,950           (9,490)
Total assets..............        13,669          35,483          36,884           44,130           81,746           86,599
Long-term liabilities.....         7,251          14,959          17,804            9,456           35,359           38,640
Redeemable class C common
  stock...................            --          10,293          14,622           16,084           17,692           19,020
Total stockholders' equity
  (deficit)...............        (4,222)         (3,316)         (5,615)          (2,670)             672           (7,919)

                                                                                        NINE MONTHS ENDED
                                                                   YEAR ENDED    --------------------------------
                                                                 JUNE 28, 1998   MARCH 29, 1998   MARCH 28, 1999
                                                                 --------------  ---------------  ---------------
                                                                   PRO FORMA        PRO FORMA         ACTUAL
                                                                      (IN THOUSANDS, EXCEPT PER SHARE DATA)
COMBINED STATEMENT OF OPERATIONS DATA:
Net revenues:
  Telephonic...................................................    $  197,303       $ 142,568        $ 146,245
  Online.......................................................        26,748          16,310           30,248
  Retail fulfillment...........................................        33,696          24,494           27,175
                                                                 --------------  ---------------  ---------------
    Total net revenues.........................................       257,747         183,372          203,668

Cost of revenues...............................................       157,084         111,891          123,738
                                                                 --------------  ---------------  ---------------
Gross profit...................................................       100,663          71,481           79,930
Operating expenses:
  Marketing and sales..........................................        67,819          50,491           67,204
  Technology and development...................................         2,126           1,460            5,207
  General and administrative...................................        20,369          14,852           10,528
  Depreciation and amortization................................         5,188           3,788            6,043
                                                                 --------------  ---------------  ---------------
      Total operating expenses.................................        95,502          70,591           88,982
                                                                 --------------  ---------------  ---------------
Operating income (loss)........................................         5,161             890           (9,052)
Other income (expense), net....................................           521             596           (1,129)
                                                                 --------------  ---------------  ---------------
Income (loss) before income taxes and minority interests.......         5,682           1,486          (10,181)
Provision (benefit) for income taxes...........................         2,548             882           (2,926)
                                                                 --------------  ---------------  ---------------
Income (loss) before minority interests........................         3,134             604           (7,255)
Minority interests.............................................           330             182              (99)
                                                                 --------------  ---------------  ---------------
Net income (loss)..............................................         3,464             786           (7,354)
Redeemable class C common stock dividends......................         1,608           1,206            1,328
                                                                 --------------  ---------------  ---------------
Net income (loss) applicable to common stockholders............    $    1,856       $    (420)       $  (8,682)
                                                                 --------------  ---------------  ---------------
                                                                 --------------  ---------------  ---------------
Net income (loss) per common share applicable to common
  stockholders:
  Basic........................................................    $     0.04       $   (0.01)       $   (0.20)
                                                                 --------------  ---------------  ---------------
                                                                 --------------  ---------------  ---------------
  Diluted......................................................    $     0.04       $   (0.01)       $   (0.20)
                                                                 --------------  ---------------  ---------------
                                                                 --------------  ---------------  ---------------
Shares used in the calculation of net income (loss) per common
  share:
  Basic........................................................        44,120          44,140           44,000
                                                                 --------------  ---------------  ---------------
                                                                 --------------  ---------------  ---------------
  Diluted......................................................        46,610          44,140           44,000
                                                                 --------------  ---------------  ---------------
                                                                 --------------  ---------------  ---------------

23

MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

THE FOLLOWING DISCUSSION OF OUR FINANCIAL CONDITION AND RESULTS OF OPERATIONS SHOULD BE READ IN CONJUNCTION WITH OUR FINANCIAL STATEMENTS, INCLUDING THE NOTES TO THOSE STATEMENTS, INCLUDED ELSEWHERE IN THIS PROSPECTUS.

OVERVIEW

1-800-FLOWERS.COM is a leading e-commerce provider of floral products and gifts. With the development of our online business and a strategic acquisition, we have continuously expanded our product offerings, most recently to include gourmet foods and home and garden merchandise. As a result, we have developed relationships with customers who purchase products for gifting occasions as well as for everyday consumption.

Approximately 95% of our total net revenues consist of the selling price of merchandise and service and shipping charges, net of returns and credits.

A significant portion of our floral and floral-related gift products are fulfilled by members of the BloomNet network of approximately 1,500 independent florists or one of our owned or franchised stores. We recognize revenue upon delivery of the order to the recipient. We transmit our orders either through BloomLink, our proprietary Internet-based electronic communication system, or the communication system of a third-party wire service. Our remittance to the fulfilling florist is processed either through a third-party service that reconciles and effects payments between sending and fulfilling florists, called a clearinghouse, or is directly paid by us. It is industry practice for the clearinghouse to credit back to the originating florist a rebate for payments processed through the clearinghouse. For florist-fulfilled orders, we record the fees paid to the clearinghouses, net of rebates earned, as a cost of revenues.

Our home and garden merchandise and our non-floral related gift products and gourmet foods are shipped by us, members of BloomNet or third parties directly to the customer. We recognize revenue upon shipment of the order. We ship non-floral gift items by United States Postal Service, Federal Express, United Parcel Service or other common carriers. Most of our home and garden products are fulfilled from our Madison, Virginia fulfillment center. For sales of gifts, gourmet foods and home and garden merchandise, we record the merchandise cost and the associated costs of inbound freight and outbound shipping as cost of revenues.

Our retail fulfillment operations primarily consist of our 33 owned stores and 87 franchised stores. Retail fulfillment revenues also include revenues attributable to our wholesale business, fees paid to us by members of the BloomNet network and royalties, fees and sublease payments paid to us by our franchised stores. Our owned stores serve as important local points of fulfillment and enable us to test new products and marketing programs. A majority of the revenues derived from our owned stores represent fulfillment of our floral orders and are eliminated as intercompany revenues.

In April 1998, we acquired 88% of the issued and outstanding capital stock of The Plow & Hearth, Inc., a catalog company specializing in home and garden merchandise. We also acquired an advanced distribution facility, which we are currently expanding to approximately 300,000 square feet. The acquisition was accounted for using the purchase method of accounting. Accordingly, the purchase price was allocated to the assets acquired and liabilities assumed based on fair values at the date of acquisition. The purchase price, consisting of $16.1 million in cash and a management put liability of $6.3 million, exceeded the estimated fair values of the net assets acquired by $19.6 million. This excess has been recorded as goodwill and is being amortized over 20 years. We borrowed $14.7 million of the purchase price through our bank credit facility.

24

With respect to the acquisition of Plow & Hearth, we entered into an agreement with a number of Plow & Hearth's stockholders and optionholders, whose shares and options, amounting to 12,668 and 28,334, respectively, we did not purchase in the acquisition. According to the agreement, each stockholder and optionholder has the right to cause Plow & Hearth to purchase all of its outstanding stock or stock options at a price contingent upon the operating profits of Plow & Hearth. Accordingly, we recorded a put liability of $6.3 million at the acquisition date. The put liability was increased by $2.4 million at June 28, 1998 to approximately $8.7 million, based on the formula specified in the agreement, of which $1.6 million was charged to earnings and $800,000 was charged to goodwill. During the first two quarters of fiscal 1999, the prior year charge to earnings was reversed and goodwill adjusted in accordance with the formula to properly state the put liability. We will use $8.4 million of the proceeds of this offering to purchase these stockholders' and optionholders' Plow & Hearth stock and stock options.

Effective for the fiscal year ended June 28, 1998, we adopted Statement of Position 98-1, known as SOP 98-1, Accounting for the Costs of Computer Software Developed or Obtained for Internal Use. This statement requires that certain costs related to the development or purchase of internal-use software be capitalized and amortized over the estimated useful life of the software. The statement also requires that costs related to the preliminary project stage and post-implementation and post-operations stage in an internal-use computer software development project be expensed as incurred. Capitalized computer software development for internal use totaled approximately $828,000, $5.2 million and $626,000 for the years ended June 29, 1997 and June 28, 1998 and the nine months ended March 28, 1999, respectively. None of these costs were capitalized during the year ended June 30, 1996.

Although we have been profitable in the past, we expect to incur losses for the foreseeable future as a result of the significant operating and capital expenditures required to achieve our objectives. In order to achieve and maintain profitability, we will need to generate revenues significantly above historical levels. Our prospects for achieving profitability must be considered in light of the risks, uncertainties, expenses, and difficulties encountered by companies in the rapidly evolving market of online commerce.

25

RESULTS OF OPERATIONS

The following table provides items from our consolidated statements of operations expressed as a percentage of total net revenues for the periods indicated:

                                                                       YEARS ENDED                  NINE MONTHS ENDED
                                                          -------------------------------------  ------------------------
                                                           JUNE 30,     JUNE 29,     JUNE 28,     MARCH 29,    MARCH 28,
                                                             1996         1997         1998         1998         1999
                                                          -----------  -----------  -----------  -----------  -----------
Net revenues:
  Telephonic............................................        83.5%        78.0%        73.4%        73.2%        71.8%
  Online................................................         6.5          8.6         12.1         11.2         14.9
  Retail fulfillment....................................        10.0         13.4         14.5         15.6         13.3
                                                               -----        -----        -----        -----        -----
    Total net revenues..................................       100.0        100.0        100.0        100.0        100.0
Cost of revenues........................................        60.6         61.7         62.1         62.8         60.8
                                                               -----        -----        -----        -----        -----
Gross profit............................................        39.4         38.3         37.9         37.2         39.2
                                                               -----        -----        -----        -----        -----
Operating expenses:
  Marketing and sales...................................        28.0         25.4         25.1         26.0         33.0
  Technology and development............................         0.6          0.8          0.8          0.8          2.6
  General and administrative............................         7.5          6.6          7.2          7.1          5.1
  Depreciation and amortization.........................         1.5          1.8          1.9          1.9          3.0
                                                               -----        -----        -----        -----        -----
    Total operating expenses............................        37.6         34.6         35.0         35.8         43.7
                                                               -----        -----        -----        -----        -----
Operating income (loss).................................         1.8          3.7          2.9          1.4         (4.5)
                                                               -----        -----        -----        -----        -----
Other income (expense), net.............................        (0.2)         0.4          0.8          1.2         (0.5)
Income taxes (benefit)..................................         0.8          1.7          1.4          1.0         (1.4)
                                                               -----        -----        -----        -----        -----
Net income (loss).......................................         0.8%         2.4%         2.3%         1.6%        (3.6)%
                                                               -----        -----        -----        -----        -----
                                                               -----        -----        -----        -----        -----

COMPARISON OF THE NINE MONTHS ENDED MARCH 28, 1999 AND THE NINE MONTHS ENDED
MARCH 29, 1998

NET REVENUES. Net revenues consist primarily of the selling price of merchandise and service and shipping charges, net of returns and credits. Total net revenues increased 39.3%, from $146.2 million for the nine months ended March 29, 1998 to $203.7 million for the nine months ended March 28, 1999. Telephonic revenues increased 36.5%, from $107.1 million for the nine months ended March 29, 1998 to $146.2 million for the nine months ended March 28, 1999 as a result of the Plow & Hearth acquisition. Online revenues increased 85.3%, from $16.3 million for the nine months ended March 29, 1998 to $30.2 million for the nine months ended March 28, 1999. Retail fulfillment revenues increased 19.3%, from $22.8 million for the nine months ended March 29, 1998 to $27.2 million for the nine months ended March 28, 1999, primarily due to a $4.0 million increase due to the growth in the number of owned retail stores from 21 to 34. We do not expect to materially increase the number of owned retail stores in the foreseeable future.

COST OF REVENUES. Cost of revenues consists primarily of fees paid to clearinghouses, net of rebates, and the cost of merchandise sold, including inbound freight and outbound shipping. Additionally, cost of revenues includes labor and facility expenses related to our wholesale operations and facility costs related to properties that we sublet to our franchisees. Cost of revenues increased 34.7%, from $91.8 million for the nine months ended March 29, 1998 to $123.7 million for the nine months ended March 28, 1999. Cost of revenues increased in line with total net revenues. For the same period, gross margin increased 2.0 percentage points to 39.2%. The improvement in gross margin was primarily attributable to the Plow & Hearth acquisition,

26

whose product line carries a higher margin than our floral products.

MARKETING AND SALES EXPENSES. Marketing and sales expenses consist primarily of advertising and promotional expenditures, catalog costs, fees paid to establish and maintain strategic relationships with Internet companies, costs associated with retail store, customer service center and fulfillment center operations and the operating expenses of our departments engaged in marketing, selling and merchandising activities. Marketing and sales expenses increased 76.4%, from $38.1 million, or 26.0% of total net revenues, for the nine months ended March 29, 1998, to $67.2 million, or 33.0% of total net revenues, for the nine months ended March 28, 1999. The increase was primarily attributable to $13.6 million of catalog printing and circulation expenditures resulting from the Plow & Hearth acquisition, a $4.5 million increase in our online and traditional media advertising campaigns and a $7.6 million increase in payroll in support of increased order fulfillment and customer service activities. We expect marketing and sales expenses to increase significantly in future periods as we implement our strategy to expand our base of strategic relationships with Internet companies and to pursue an aggressive branding and marketing campaign.

TECHNOLOGY AND DEVELOPMENT EXPENSES. Technology and development expenses consist primarily of payroll and operating expenses of our information technology group, costs associated with our Web site, including design, development and third-party hosting, and maintenance, support and licensing costs pertaining to our order entry, customer service, fulfillment and database systems. Technology and development expenses increased from $1.1 million for the nine months ended March 29, 1998 to $5.2 million for the nine months ended March 28, 1999. The increase was primarily attributable to a $1.1 million increase in payroll and related expenses for staff additions to the technology team, a $2.0 million increase in development costs incurred to enhance the content and functionality of our Web site and our transaction processing system and a $434,000 increase in web hosting fees. For the nine months ended March 28, 1999, we capitalized $626,000 of acquired or developed software in accordance with SOP 98-1. We believe that continued investment in technology and development is critical to attaining our strategic objectives and, as a result, we expect technology and development costs to increase significantly, particularly in the areas of Web site development and database management.

GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses consist of payroll and other expenses in support of our executive, finance & accounting, legal, human resources and other administrative functions, as well as professional fees and other general corporate expenses. General and administrative expenses increased 1.9%, from $10.3 million, or 7.1% of total net revenues, for the nine months ended March 29, 1998 to $10.5 million, or 5.2% of total net revenues, for the nine months ended March 28, 1999. The decrease as a percentage of total net revenues was attributable to a $1.6 million benefit related to the reduction in the Plow & Hearth put liability. We expect that general and administrative expenses will increase in the future due to the expansion of our staff to support our growth strategy and the incremental costs we expect to incur as a public company.

DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased from $2.8 million for the nine months ended March 29, 1998 to $6.0 million for the nine months ended March 28, 1999. The increase was primarily due to additional capital expenditures in short-lived information systems hardware and software, as well as the increase in depreciable assets acquired and goodwill of approximately $675,000 created by the Plow & Hearth acquisition.

OTHER INCOME (EXPENSE), NET. Other income (expense), net consists primarily of interest expense attributable to our credit facility, promissory notes issued to sellers in acquisitions, and leases, offset by interest income on our cash and short-term

27

investments and dividend income. For the nine months ended March 28, 1999, we recorded a net expense of $1.1 million due primarily to the financing of the Plow & Hearth acquisition. For the nine months ended March 29, 1998, we realized other net income of $1.7 million, which consisted primarily of a $1.5 million dividend from a minority investment.

INCOME TAXES. For the nine months ended March 28, 1999, we incurred a loss that provided a tax benefit of $2.9 million at an effective rate of 28.7%. For the nine months ended March 29, 1998, we provided for taxes of $1.5 million at an effective rate of 39.1%. The effective tax rate differed from the combined statutory rate as a result of the non-taxable component of a $1.5 million dividend, offset in part by the non-deductibility of certain goodwill amortization. We anticipate incurring significant losses in the foreseeable future. After accounting for recoverable income taxes due to allowable tax carry-back claims, we intend to provide a full valuation allowance on the related deferred tax asset to reflect the uncertainty of its realization in the future.

YEAR ENDED JUNE 28, 1998 COMPARED TO THE YEAR ENDED JUNE 27, 1997

NET REVENUES. Total net revenues increased 18.3%, from $186.4 million for fiscal 1997 to $220.6 million for fiscal 1998. Telephonic revenues increased 11.4%, from $145.3 million in fiscal 1997 to $161.9 million in fiscal 1998. The increase was primarily due to our April 1998 acquisition of Plow & Hearth, which contributed $11.4 million in net revenues in the fourth quarter. Online revenues increased 65.8%, from $16.1 million in fiscal 1997 to $26.7 million in fiscal 1998. Retail fulfillment revenues increased 28.0%, from $25.0 million in fiscal 1997 to $32.0 million in fiscal 1998, primarily as a result of our July 1997 acquisition of a wholesale supplier of fresh-cut flowers and floral arrangements to the supermarket industry, which generated $5.0 million in net revenues in fiscal 1998.

COST OF REVENUES. Cost of revenues increased 19.0%, from $115.1 million in fiscal 1997 to $137.0 million in fiscal 1998. The increase was in line with the increase in total net revenues. Our gross margin decreased 0.4 percentage points from 38.3% to 37.9% due to an increase in the percentage of total net revenue from lower margin wholesale operations.

MARKETING AND SALES EXPENSES. Marketing and sales expenses increased 16.6%, from $47.5 million, or 25.4% of total net revenues, for fiscal 1997 to $55.4 million, or 25.1% of total net revenues, for fiscal 1998. The additional spending was primarily attributable to a $5.5 million increase in payroll in support of order fulfillment and customer service activities, $2.6 million of catalog expenditures resulting from the Plow & Hearth acquisition and an increase of $1.8 million resulting from the expansion of our online presence through an online marketing agreement with AOL, which became effective in May 1997. These increases were offset, in part, by a $3.0 million decrease in traditional marketing that contributed to the decrease as a percentage of net revenues.

TECHNOLOGY AND DEVELOPMENT EXPENSES. Technology and development expenses increased 28.6%, from $1.4 million in fiscal 1997 to $1.8 million in fiscal 1998 as a result of an increase in web hosting fees of $340,000. In addition to recognized product development expenses, we capitalized $5.2 million of software development costs in fiscal 1998 in accordance with SOP 98-1, reflecting our increased investments in our infrastructure. This compares to $828,000 of capitalized development costs in fiscal 1997.

GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses increased 28.5%, from $12.3 million, or 6.6% of total net revenues, for fiscal 1997 to $15.8 million, or 7.2% of total net revenues, for fiscal 1998. The increase in general and administrative expenses was primarily due to an $856,000 increase in professional fees related to our retail fulfillment operations, successful trademark defense costs and a charge to earnings in June 1998 of $1.6 million related to an increase in the Plow & Hearth put liability.

28

DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased from $3.3 million in fiscal 1997 to $4.2 million in fiscal 1998. The increase relates to the higher level of depreciable assets in fiscal 1998 as well as the depreciable assets acquired and goodwill created by the Plow & Hearth acquisition.

OTHER INCOME (EXPENSE), NET. Other income, net increased from $674,000 for fiscal 1997 to $1.7 million for fiscal 1998. The increase was primarily attributable to a $1.5 million dividend from a minority investment partially offset by increased interest expense related to borrowings incurred to finance our acquisition of Plow & Hearth.

INCOME TAXES. Income taxes increased from $3.1 million for fiscal 1997 to $3.2 million for fiscal 1998. The effective tax rate decreased 2.3 percentage points, from 41.7% for fiscal 1997 to 39.4% for fiscal 1998. The reduction in rate was caused by receipt of a $1.5 million dividend taxed at more favorable rates, offset in part by the effect of higher non-deductible goodwill related to the Plow & Hearth acquisition.

YEAR ENDED JUNE 29, 1997 COMPARED TO THE YEAR ENDED JUNE 30, 1996

NET REVENUES. Total net revenues increased 21.8%, from $153.1 million in fiscal 1996 to $186.4 million in fiscal 1997. Telephonic revenues increased 13.6% from $127.9 million for fiscal 1996 to $145.3 million for fiscal 1997 and online revenues increased 62.6% from $9.9 million for fiscal 1996 to $16.1 million for fiscal 1997. These increases were primarily the result of the growth of our telephonic and online customer base. Retail fulfillment revenues increased 63.4% from $15.3 million in fiscal 1996 to $25.0 million in fiscal 1997, primarily due to the to the acquisition of a wholesale supplier of fresh-cut flowers and floral arrangements to the supermarket industry in September 1996, which generated $7.1 million in net revenues in fiscal 1997.

COST OF REVENUES. Cost of revenues increased 24.0%, from $92.8 million in fiscal 1996 to $115.1 million in fiscal 1997. The increase was in line with the increase in total net revenues. Our gross margin decreased 1.1 percentage points from 39.4% in fiscal 1996 to 38.3% in fiscal 1997 due to the increase in revenue from lower margin wholesale operations.

MARKETING AND SALES EXPENSES. Marketing and sales expenses increased 10.5%, from $43.0 million, or 28.0% of total net revenues, in fiscal 1996 to $47.5 million, or 25.4% of total net revenues, in fiscal 1997. The additional spending increase was primarily attributable to a $2.0 million increase in personnel costs supporting the customer service centers as well as a $1.4 million increase in general advertising dollars to support our brand. However, these increases were, in percentage terms, lower than the percentage increase in total net revenues, resulting in a decrease as a percentage of total net revenues.

TECHNOLOGY AND DEVELOPMENT EXPENSES. Technology and development expenses increased 64.5%, from $851,000 in fiscal 1996 to $1.4 million in fiscal 1997. The increase primarily consisted of a $262,000 increase in salary and related expenses of additional information technology staff to support our growth.

GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses increased 6.0%, from $11.6 million, or 7.5% of total net revenues, in fiscal 1996 to $12.3 million, or 6.6% of total net revenues, in fiscal 1997. The increase in general and administrative expenses was primarily due to increased salaries and related expenses associated with the expansion of our order fulfillment operations.

DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased from $2.2 million in fiscal 1996 to $3.3 million in fiscal 1997. The increase relates to a full year of depreciation on $5.0 million of assets purchased in fiscal 1996, as well as depreciation on assets purchased in fiscal 1997.

29

OTHER INCOME (EXPENSE), NET. Other income, net was $674,000 in fiscal 1997 compared to an expense of $209,000 in fiscal 1996. The difference was primarily attributable to the retirement of $5.8 million of related party debt obligations in fiscal 1996.

INCOME TAXES. Income taxes increased from $1.3 million in fiscal 1996 to $3.1 million in fiscal 1997. The effective tax rate decreased 8.6 percentage points, from 50.3% for fiscal 1996 to 41.7% in fiscal 1997. The effective tax rate reflects the non-deductible amortization related to our 1995 purchase of one of our franchisees and, in fiscal 1996, a non-deductible charge.

QUARTERLY RESULTS OF OPERATIONS

The following tables set forth unaudited quarterly statement of operations data for the last seven quarters and such data expressed as a percentage of total net revenues. We believe this unaudited information has been prepared substantially on the same basis as the annual audited financial statements and all necessary adjustments, consisting of only normal recurring adjustments, have been included in the amounts stated below to present fairly our results of operations. The operating results for any quarter are not necessarily indicative of the operating results for any future period.

                                                                     THREE MONTHS ENDED
                                      ---------------------------------------------------------------------------------
                                       SEPT. 28,   DEC. 28,   MAR. 29,    JUNE 28,     SEPT. 27,   DEC. 27,   MAR. 28,
                                         1997        1997       1998        1998         1998        1998       1999
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
                                                                       (IN THOUSANDS)
Net revenues:
  Telephonic........................   $  28,601   $  40,041  $  38,499   $  54,733    $  34,370   $  67,972  $  43,903
  Online............................       3,276       5,938      7,095      10,439        6,258      10,771     13,219
  Retail fulfillment................       5,638       7,610      9,519       9,203        6,946      10,061     10,168
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
    Total net revenues..............      37,515      53,589     55,113      74,375       47,574      88,804     67,290
Cost of revenues....................      23,499      33,361     34,913      45,193       29,793      51,847     42,098
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Gross profit........................      14,016      20,228     20,200      29,182       17,781      36,957     25,192
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Operating expenses:
  Marketing and sales...............       9,792      14,689     13,608      17,328       14,455      33,065     19,684
  Technology and development........         409         185        534         666        1,127       1,807      2,273
  General and administrative........       3,280       3,730      3,305       5,517        2,348       3,273      4,907
  Depreciation and amortization.....         905         905        958       1,400        1,871       2,015      2,157
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
      Total operating expenses......      14,386      19,509     18,405      24,911       19,801      40,160     29,021
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Operating income (loss).............        (370)        719      1,795       4,271       (2,020)     (3,203)    (3,829)
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Other income (expense), net.........       1,724         (13)        56          73         (227)       (623)      (378)
Income taxes (benefit)..............         524         273        718       1,666         (677)     (1,071)    (1,178)
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Net income (loss)...................   $     830   $     433  $   1,133   $   2,678    $  (1,570)  $  (2,755) $  (3,029)
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------

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                                                                     THREE MONTHS ENDED
                                      ---------------------------------------------------------------------------------
                                       SEPT. 28,   DEC. 28,   MAR. 29,    JUNE 28,     SEPT. 27,   DEC. 27,   MAR. 28,
                                         1997        1997       1998        1998         1998        1998       1999
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
                                                           (AS A PERCENTAGE OF TOTAL NET REVENUES)
Net revenues:
  Telephonic........................        76.3%       74.7%      69.8%       73.6%        72.2%       76.6%      65.2%
  Online............................         8.7        11.1       12.9        14.0         13.2        12.1       19.7
  Retail fulfillment................        15.0        14.2       17.3        12.4         14.6        11.3       15.1
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
    Total net revenues..............       100.0       100.0      100.0       100.0        100.0       100.0      100.0
Cost of revenues....................        62.6        62.3       63.3        60.8         62.6        58.4       62.6
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Gross profit........................        37.4        37.7       36.7        39.2         37.4        41.6       37.4
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Operating expenses:
  Marketing and sales...............        26.1        27.4       24.7        23.3         30.4        37.2       29.2
  Technology and development........         1.1         0.3        1.0         0.9          2.4         2.0        3.4
  General and administrative........         8.8         7.0        6.0         7.4          4.9         3.7        7.3
  Depreciation and amortization.....         2.4         1.7        1.7         1.9          3.9         2.3        3.2
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
    Total operating expenses........        38.4        36.4       33.4        33.5         41.6        45.2       43.1
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Operating income (loss).............        (1.0)        1.3        3.3         5.7         (4.2)       (3.6)      (5.7)
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Other income (expense), net.........         4.6        (0.0)       0.1         0.1         (0.5)       (0.7)      (0.6)
Income taxes benefit................         1.4         0.5        1.3         2.2         (1.4)       (1.2)      (1.8)
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
Net income (loss)...................         2.2%        0.8%       2.1%        3.6%        (3.3)%      (3.1)%      (4.5)%
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------
                                      -----------  ---------  ---------  -----------  -----------  ---------  ---------

Our quarterly results are subject to seasonal fluctuations. Historically, revenues have been highest in the fourth fiscal quarter, due to a number of major floral gifting occasions, including Mother's Day, Easter and graduations. Due to our acquisition of Plow & Hearth, which generates more revenues in our second fiscal quarter due to Christmas and Thanksgiving, our second fiscal quarter revenues in fiscal 1999 increased significantly from historical levels. We expect our second fiscal quarter revenues to represent a larger proportion of our total revenues in the future.

It is difficult for us to forecast our revenues or earnings accurately. We believe that period-to-period comparisons of our operating results may not be meaningful and should not be relied upon as an indication of future performance. We do not have a backlog and almost all of our net revenues are derived from transactions that are consummated and fulfilled on the same day, the next day or shortly thereafter.

LIQUIDITY AND CAPITAL RESOURCES

Since inception, we have financed our operations primarily through loans from our Chief Executive Officer, which were repaid in June 1996, cash flow from operations and a sale of class C common stock in January 1995. In addition, to finance acquisitions, we have issued promissory notes to sellers and entered into a $30.0 million credit agreement with a bank that provides for an $18.0 million term loan and a $12.0 million revolving credit facility. Additionally, we have a $4.5 million revolving credit line with another bank. At March 28, 1999, $2.8 million was outstanding under this revolving credit line and we had $2.6 million in cash and equivalents. In May 1999, we issued preferred stock yielding us net proceeds of $101.6 million in a private placement.

We used $9.7 million in cash to fund operations during the nine months ended March 28, 1999, principally to fund our net loss as well as increases in accounts receivable and inventories. This use of cash was offset in part by increases in accounts payable and accrued expenses, due primarily to our revenue growth. We generated $5.8 million, $10.7 million and $9.5 million in cash from operations in fiscal 1996, 1997 and 1998, respectively.

We used $1.7 million in cash for investing activities in the nine months ended March 28,

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1999. We used $4.0 million, $4.2 million and $25.5 million in cash for investing activities in fiscal 1996, 1997 and 1998, respectively. In each period, cash used for investing activities related primarily to the purchase of property, equipment and investments in our systems infrastructure and, in fiscal 1998, the acquisition of Plow & Hearth. For the nine months ended March 28, 1999, we generated cash by liquidating investments yielding proceeds of $5.4 million. In fiscal 1998, we used $15.2 million, net of cash acquired, related to the Plow & Hearth acquisition.

We generated $5.2 million in cash from financing activities in the nine months ended March 28, 1999 and $13.4 million in fiscal 1998. In the nine months ended March 28, 1999, financing activities included net borrowings of $6.2 million under our credit facility and revolving lines of credit and an increase in our mortgage notes payable of $1.1 million related to the expansion of the Plow & Hearth credit facility. In fiscal 1998, we borrowed $15.5 million to finance the Plow & Hearth acquisition, offset in part by repayments of capital leases and seller acquisition notes and the purchase into treasury of $133,000 of outstanding class A and B common stock. In fiscal 1997, we used $1.7 million in financing activities related to the repayment of capital leases and promissory notes issued to sellers. Finally, in 1996 we used $3.0 million in financing to repay capital leases and related party loans as well as purchased into treasury $3.0 million of outstanding class A and B common stock.

Our material capital commitments consist of:

- an aggregate of $18.0 million outstanding at March 28, 1999 under our credit agreement that bears interest at LIBOR plus 2.25% per annum (7.31% at March 28, 1999);

- promissory notes issued to sellers in connection with prior acquisitions by us in the aggregate principal amount of $4.5 million, which bear interest at rates ranging from 6.5% to 12% per annum and mature at dates ranging from September 1999 to November 2004, all of which are secured by either the stock or assets of various subsidiaries of 1-800-FLOWERS.COM;

- obligations outstanding under capital and operating leases; and

- obligations to pay $11.5 million to AOL during the term of our agreements with AOL. In addition, we are required to share a small portion of our AOL-derived revenue with AOL. Through March 28, 1999 we have paid $7.5 million to AOL under these agreements. Of the remaining $4.0 million, $3.0 million is payable in July 1999 and $500,000 is payable during each of the fiscal years ending June 2000 and June 2001.

As of March 28, 1999, we were in default of covenants contained in our credit agreement. The lender under the credit agreement has waived these defaults and the credit agreement has been amended to provide that all amounts outstanding under the credit agreement will become due upon the effectiveness of this offering and to reduce the revolving credit line to $5.0 million. We have allocated a portion of the proceeds of this offering to repay the amounts outstanding under the credit facility and we do not believe the repayment of the credit facility will adversely impact our liquidity.

At March 28, 1999, our known commitments for the subsequent twelve months totalled approximately $15.2 million and were comprised of fees related to online marketing agreements, expenses under our operating leases, interest expense and the current portion of long term debt excluding the credit facility to be repaid from the proceeds of this offering. We believe that the net proceeds from this offering, together with our current cash and cash equivalents, will be sufficient to meet our anticipated cash needs for working capital and capital expenditures for at least the next 12 months. If cash generated from operations is insufficient to satisfy our liquidity requirements, we may seek to sell additional equity or debt securities. The sale of additional equity or convertible debt securities could

32

result in additional dilution to our stockholders. There can be no assurance that financing will be available in amounts or on terms acceptable to us, if at all.

YEAR 2000 COMPLIANCE

Many currently installed computer systems and software products are coded to accept or recognize only two digit entries in the date code field. These systems and software products will need to accept four digit entries to distinguish 21(st) century dates from 20(th) century dates. As a result, computer systems and software used by many companies and governmental agencies may need to be upgraded to comply with Year 2000 requirements or risk system failure or miscalculations causing disruptions of normal business activities.

OUR STATE OF READINESS

We have made a preliminary assessment of the state of our operating and administrative systems, including our telecommunications systems, our order processing and data collection systems and our Internet-related systems, to assess our state of Year 2000 readiness. Our assessment plan consists of:

- evaluating our date dependent code, software and hardware and evaluating external dependencies;

- quality assurance testing of our internally developed software and systems; and

- obtaining assurances or warranties from third-party vendors and licensors of material hardware, software and services that are related to the delivery of our services.

As part of our effort to assess our Year 2000 readiness, we identified our suppliers and vendors, sent letters requesting Year 2000 compliance statements, recorded their responses, and investigated alternative products and services for those suppliers not prepared for Year 2000.

Our critical systems fall into six categories: transaction processing, call management, telecommunications, fulfillment, finance and interactive applications. The core transaction processing and infrastructure systems are internally maintained and hosted. Interactive-based applications, which are our Web site and BloomLink, are hosted at Fry Multimedia. To date, our assessment has determined that these critical business systems are all Year 2000 compliant, except our call routing system, which we expect to be fully Year 2000 compliant by October 1999.

1-800-FLOWERS.COM's non-critical and non-information technology systems, which include security and mailing systems, mail room facilities for automated postage, fire and backup generator systems and company-wide paging and alert systems, have been tested and/or represented to us as Year 2000 compliant.

The non-information technology systems of Plow & Hearth, including those used for picking, packing, shipping, receiving and security, were upgraded as part of an overall warehouse expansion project in 1998. As a result, all of these systems have been identified, assessed and found to be Year 2000 compliant.

All material commercial software and hardware on which we depend is either Year 2000 compliant or will be upgraded to be compliant in the normal course of business through the installation of upgrades or replacements. Our material hardware, software and service vendors have informed us that the products we use, or will be using as upgrades or replacements, to support our operations are Year 2000 compliant. Our Web site hosting service, Fry Multimedia, has represented to us that its hardware and software systems are Year 2000 compliant. Our internal critical business systems are dependent on the software and hardware products of four vendors: Oracle, Sun, Microsoft and AT&T. Oracle and Sun have represented to us that their products are Year 2000 compliant. We are in the process of migrating our current Microsoft software applications to Year 2000

33

compliant software released by Microsoft, which we expect to complete by October 1999. We expect our AT&T products to be upgraded for compliance by October 1999, with the exception of AT&T's dynamic call routing software, which we expect to replace by October 1999 with GeoTel software, which has been represented to us as Year 2000 compliant.

We have not yet contacted our major suppliers of fresh products (flowers and plants) and hard goods for their Year 2000 compliance. We expect to initiate and complete our assessment of these suppliers by October 1999. Our business is not dependent on any one supplier. If one or more of these suppliers are not Year 2000 compliant, we will obtain our fresh products and hard goods from alternative suppliers that are Year 2000 compliant.

Approximately one-half of BloomNet florists use our BloomLink web-based order processing system, which is Year 2000 compliant. The remaining BloomNet florists are being approached to implement BloomLink. By the end of 1999 we expect our fulfilling florists to be electronically linked to 1-800- FLOWERS.COM either through BloomLink or one of the other available Year 2000 compliant communication systems. Our business is not dependent on any one florist or wire service. To the extent one or more BloomNet florists are not so linked, then we may use an alternative fulfilling florist.

COSTS TO ADDRESS YEAR 2000 ISSUES

To date, we have not incurred any significant costs attributable to Year 2000 compliance. Our recent information technology investments have been in support of our expanding operating and decision support requirements and to the extent they involved a replacement of an existing system, also accommodated Year 2000 compliance. We do, however, expect to incur approximately $1.0 million in the third calendar quarter to make our call routing system Year 2000 compliant. Other than these costs, we are not currently aware of any material operational issues or costs associated with preparing our systems for the Year 2000. Nonetheless, we may experience material unexpected costs caused by undetected errors or defects in the technology used in our systems or because of the failure of a material vendor to be Year 2000 compliant.

RISKS ASSOCIATED WITH YEAR 2000 ISSUES

Notwithstanding our Year 2000 compliance efforts, the failure of a material system or vendor, or the Internet generally, to be Year 2000 compliant could harm the operation of our systems or have other unforeseen, material adverse consequences to us. We are also subject to external Year 2000-related failures or disruptions that might generally affect industry and commerce, such as utility or transportation company Year 2000 compliance failures and related service interruptions. All of these factors could materially adversely affect our business.

CONTINGENCY PLANS

As discussed above, we are engaged in an ongoing Year 2000 assessment and have not developed a contingency plan to address situations that might occur if technologies on which we depend are not Year 2000 compliant.

We intend to develop a contingency plan, which we expect to complete by October 1999. The results of our Year 2000 assessment and testing, and the responses received from third-party vendors and service providers will be taken into account in determining the need for and nature and extent of any contingency plans.

Based on our assessment done to date, we believe that the reasonable likely worst-case scenario with respect to Year 2000 issues could be the difficulty for customers to place orders in the event of disruption of power or communication facilities. Although these events could have an adverse effect on our business in the short-term, we do not believe that Year 2000 issues will materially and adversely affect our business, results of operations or financial condition over the long-term. No assurances can be given that our expectations will be realized.

34

BUSINESS

OVERVIEW

1-800-FLOWERS.COM, Inc. is a leading e-commerce provider of floral products and gifts. As of March 28, 1999, we had sold our products to more than 7.2 million customers, of which 2.7 million had made a purchase from us in the previous twelve months. Our total net revenues for the nine months ended March 28, 1999 were $203.8 million.

With the development of our online business and a strategic acquisition, we have continuously expanded our product offerings, most recently to include gourmet foods and home and garden merchandise. As a result, we have developed relationships with customers who purchase products not only for gifting occasions but also for everyday consumption.

We believe the 1-800-FLOWERS brand is one of the most recognized brands in the floral industry. We offer more than 1,500 varieties of fresh-cut and seasonal flowers, plants and floral arrangements and more than 6,000 SKUs of gifts, gourmet foods, and home and garden products, including garden accessories and casual lifestyle furnishings. We provide our customers the choice of purchasing our products online, by calling us toll-free or by visiting our owned or franchised retail stores.

Today, the Internet is our fastest growing sales channel. For the nine months ended March 28, 1999, online revenues were $30.2 million, representing an 85.3% increase over the same period in the previous fiscal year. We believe we have been and continue to be a leader in implementing integrated technologies and systems that support our online and telephonic sales channels and our order fulfillment.

THE ORIGINS OF 1-800-FLOWERS.COM

Our business began in 1976, when James F. McCann, our Chairman and Chief Executive Officer, acquired a single retail florist in New York City. We expanded to 14 retail locations by 1986, when we changed our business strategy to take advantage of the rapid emergence of toll-free calling. We acquired the right to use the toll-free telephone number 1-800-FLOWERS, adopted it as our corporate identity and began to aggressively build a national brand around it. We believe we were one of the first companies to embrace this new way of conducting business.

To support the growth of our toll-free business and to provide superior customer service, we began developing an operating infrastructure that incorporated the best available technologies. Over time, we implemented:

- a sophisticated transaction processing system that facilitated rapid order entry and fulfillment;

- an advanced telecommunications system; and

- multiple customer service centers to handle increasing call volume.

To enable us to deliver products reliably nationwide on a same-day or next-day basis and to market pre-selected, high-quality floral products, we created BloomNet, a nationwide network of approximately 1,500 independent local florists selected by us for their high-quality products, superior customer service and order fulfillment and delivery capabilities.

In the early 1990s, we recognized the emergence of the Internet as a significant strategic opportunity and moved aggressively to embrace this new medium. By taking advantage of our previous investments in our infrastructure, we were able to quickly develop and implement an online presence. As a result, we were one of the first companies to market products online through CompuServe beginning in 1992 and AOL beginning in 1994 (keyword: flowers). In April 1995, we opened our fully functional, e-commerce Web site (WWW.1800FLOWERS.COM) and subsequently entered into strategic relationships with AOL, Excite and Microsoft Network, among others, to build our online brand and customer base.

35

Our online presence has enabled us to expand the number and types of products we can effectively offer. Since 1995, we have expanded our online product offerings of flowers, gourmet foods and gifts and added complementary home and garden merchandise through our April 1998 acquisition of Plow & Hearth.

1-800-FLOWERS.COM TODAY

[Graphic consisting of five circles arranged around the periphery, each containing a depiction of one category of products and labeled "Floral", "Garden", "Home", "Gourmet" and "Gifts". In the center of graphic are the Company name and logo and the words "Brand", "Product Selection", "Customer Relationships", "Technology Infrastructure" and "Fulfillment Capabilities".]

We believe our success in selling floral, gift, gourmet food and home and garden products is attributable to the following key elements of our business:

OUR BRAND. We believe that 1-800-FLOWERS is one of the most recognized brands in the floral industry. The strength of our brand has enabled us to extend our product offerings to complementary products, including gifts, gourmet foods and home and garden merchandise, and to attract a significant number of customers to our Web site. We continue to invest heavily in building our brand through strategic online relationships and extensive marketing, advertising and public relations programs. We believe our brand is characterized by:

- Convenience. Our customers may purchase floral, gift, gourmet food and home and garden products online or by calling our toll-free telephone number from the home or office 24 hours a day, seven days a week. We offer a variety of delivery options, including same-day or next-day service throughout the United States.

- Quality. High-quality products are critical to our continued brand strength. We offer our customers a 100% satisfaction guarantee on all of our products.

- Selection. Over the course of a year, we offer more than 1,500 varieties of fresh-cut and seasonal flowers, plants and floral arrangements, and more than 6,000 SKUs of gifts, gourmet foods and home and garden products, including garden accessories and casual lifestyle furnishings.

- Customer Service. We ensure a high level of customer service by training our agents to assist our customers over the telephone and online to select the appropriate flowers or gifts and to monitor order fulfillment.

OUR PRODUCT SELECTION. We continuously expand our product offerings to offer a better shopping experience for our customers. Our merchandising team works closely with manufacturers and suppliers to select and design our principal floral, gift, gourmet food and home and garden merchandise as well as other products that meet the seasonal and other special needs of our customers.

Because we offer a wide selection of products, we create the opportunity to have a relationship with customers who purchase products not only for gifting occasions but also for everyday consumption.

OUR CUSTOMER RELATIONSHIPS. Through our direct contact with our customers, we collect information and maintain a database about our customers. This information includes the customer's name, address, e-mail address, telephone number, demographic information, individual preferences, shopping and buying patterns and other key attributes. We use this information to improve our customers' experience with us by offering products that meet their needs, to target promotional offers, to identify future consumption and giving occasions and to send gift reminders and e-mail messages, including our electronic newsletter. As of March 28, 1999, our total database of customers numbered approximately 7.2 million. We also gather information about the recipients of our

36

products, including their name, address, telephone number and the products received.

We market our products to businesses for gifting, incentive and reward programs. We currently provide many of our large corporate customers with an account manager, a team of floral and gifting coordinators and a customized, password-protected area of our Web site. In addition, each employee of our corporate customers is entitled to receive special offers and discounts on personal purchases.

OUR TECHNOLOGY INFRASTRUCTURE. We believe we have been and continue to be a leader in implementing new technologies and systems to give our customers the best possible experience with us, whether online or over the telephone. Our Web site has been designed to be secure, fast and easy to use. To serve our telephone customers, we have implemented a centrally managed telecommunications network.

We process both online and telephonic orders through the same transaction processing system. This system selects the florist or other vendor to fulfill a customer's order, electronically transmits the order for fulfillment and captures the customer's profile and purchasing history. In addition, our customer service representatives are electronically linked to this system, enabling them to facilitate placement of an order and subsequently track customer and order information.

OUR FULFILLMENT CAPABILITIES. Fresh-cut and seasonal flowers and floral arrangements are perishable and often sent as gifts. A significant portion of our customers' purchases of floral and floral-related gift products are fulfilled through the BloomNet network of approximately 1,500 independent florists or one of our owned or franchised retail stores. This allows us to deliver our floral products on a same-day or next-day basis to ensure freshness and to meet our customers' need for prompt delivery. In addition, we are better able to ensure consistent product quality and presentation and offer a greater variety of arrangements, which we believe creates a better experience for our customers and gift recipients. We select BloomNet members for their high-quality products, superior customer service and order fulfillment and delivery capabilities.

To ensure reliable and efficient communication of online and telephonic orders to the BloomNet members, we created BloomLink, a proprietary Internet-based communications system. At March 28, 1999, approximately one-half of the BloomNet members had adopted BloomLink since its introduction in January 1998. We also have the ability to arrange for delivery of floral products internationally through independent wire services.

We fulfill most of our gift basket and gourmet food items primarily through members of BloomNet or third-party suppliers that ship products directly to the customer by next-day or other delivery method chosen by the customer. We select our third-party vendors based upon the quality of their products, their reliability and their ability to meet our volume requirements.

We package and ship our home and garden products from our advanced 185,000 square foot fulfillment center located in Madison, Virginia by next-day or other delivery method chosen by the customer. We are currently enlarging this facility to approximately 300,000 square feet to support our anticipated future growth.

OUR STRATEGY

Our objective is to be the leading e-commerce provider of flowers, gifts, gourmet foods and products for the home and garden. The key elements of our strategy to achieve this objective are:

AGGRESSIVELY EXTEND OUR BRAND. Our goal is to make the 1-800-FLOWERS.COM brand synonymous with flowers, gifts, gourmet foods and home and garden products. To do this, we intend to invest in building our brand and in communicating the benefits and convenience of shopping with 1-800-FLOWERS.COM. We intend to

37

significantly increase our marketing expenditures to:

- maintain and develop new strategic relationships with Internet companies;

- expand our Internet advertising and promotion;

- broaden our television, radio, print and outdoor advertising campaigns; and

- increase our public relations programs, such as community events, radio and television demonstrations and trade conferences.

We intend to market other high-quality brands in addition to 1-800-FLOWERS.COM. We may accomplish this through internal development, co-branding arrangements, strategic partnerships or acquisitions of complementary businesses.

EXPAND OUR OFFERINGS OF GIFTS AND HOME AND GARDEN PRODUCTS. To broaden our relationships with our existing customers, we intend to offer more products designed for everyday occasions and sentiments, as well as products for the home and garden. To do this, we intend to expand our relationships with product manufacturers or acquire businesses with complementary product lines.

ENHANCE OUR CUSTOMER RELATIONSHIPS. We intend to enhance our relationships with our customers, encouraging more frequent and more extensive use of our Web site, by introducing enhanced product-related content and interactive features. We will also continue to personalize the features of our Web site and increase our use of both customer and recipients' information to target product promotions, remind our customers of upcoming occasions and convey other marketing messages. In addition, we are committed to continuing to make shopping and visiting WWW.1800FLOWERS.COM an easy, secure and pleasurable experience for our customers.

We believe we have a significant opportunity to expand our corporate accounts. We intend to focus greater resources on developing customized programs for our corporate customers to meet their gifting needs and those of their employees.

INCREASE THE NUMBER OF ONLINE CUSTOMERS. Our goal is to increase the number of customers placing orders through our Web site. To achieve this goal, we intend to:

- actively promote our Web site through Web portals and online networks;

- aggressively expand our online affiliate program, in which independent Web sites link directly to our Web site;

- aggressively market our Web site in our advertising campaigns;

- promote our Web site to our existing telephonic customers; and

- facilitate access to our Web site for our corporate customers by developing direct links from their internal corporate networks.

CONTINUE TO UPGRADE OUR TECHNOLOGY INFRASTRUCTURE. We will continue to make significant investments and use the best available technologies in order to improve the functionality of our Web site and our underlying operations. In particular, we intend to:

- continue to improve the speed and ease of use of our Web site;

- improve our transaction processing system to facilitate order tracking and to enhance the interface with our accounting and financial systems;

- enhance our ability to analyze our database of customer information and conduct personalized one-to-one marketing; and

- further expand the functionality and features of BloomLink.

CONTINUE TO IMPROVE OUR FULFILLMENT CAPABILITIES. We intend to improve our fulfillment capabilities to make our operations more efficient by:

38

- strengthening our relationships with BloomNet member florists and increasing the number of BloomLink installations in their stores;

- evaluating and implementing alternative means of fulfillment, such as centralized production and logistics partnering; and

- continuing to improve our operations that support our gift, gourmet food and home and garden product lines.

OUR PRODUCTS

We offer a wide range of products, including fresh-cut and seasonal flowers, floral arrangements, gifts, gourmet foods and home and garden merchandise. In addition to selecting our core products, our merchandising team works closely with manufacturers and suppliers to select and design products that meet the seasonal and other special needs of our customers. For the years ended June 29, 1997 and June 28, 1998 and for the nine months ended March 28, 1999, the flowers and plants product category represented 92.1%, 86.9% and 72.2% of total net revenues, respectively. Additionally, for the nine months ended March 28, 1999, the home category generated 10.0% of total net revenues.

Over the course of a year, our product selection consists of:

FLOWERS AND PLANTS. We offer more than 1,300 varieties of fresh-cut and seasonal flowers and floral arrangements for all occasions and holidays. We also offer more than 200 varieties of popular plants for the home and garden.

GIFTS. We offer more than 200 SKUs of gifts, including gift baskets, dolls, plush toys, balloons, bath and spa items, wreaths and ornaments.

GOURMET FOODS. We offer more than 100 SKUs in the gourmet food category, including candies, chocolates, nuts, cookies and fruits.

HOME. We offer more than 2,500 SKUs for the home, including candles and lighting, vases, kitchen items and accents, casual lifestyle furniture and home accessories.

GARDEN. We offer more than 3,000 SKUs for the garden, including outdoor furniture, tools and accessories, pottery, nature-related products, clothing and footwear.

OUR WEB SITE

We offer floral, gift, gourmet food and home and garden products through our 1-800-FLOWERS.COM Web site (WWW.1800FLOWERS.COM). Customers may come to our Web site directly or may be referred to us by a Web site with which we have a strategic relationship. Our online partners include AOL, Excite and Microsoft Network and more than 3,000 members of our online affiliate program, which we initiated in February 1999. In addition, our customers can shop at our AOL store (keyword: flowers). We also offer home and garden products through the Plow & Hearth Web site (WWW.PLOWHEARTH.COM). We intend to integrate the Plow & Hearth Web site into our 1-800-FLOWERS.COM Web site to provide our customers the ability to purchase floral, gift, gourmet food and home and garden products conveniently in a single visit. As of March 28, 1999, approximately 495,000 customers had made a purchase through our Web site or our AOL store in the previous twelve months.

Our Web site allows customers to easily browse and purchase our products, promotes brand loyalty and encourages repeat purchases by providing an inviting customer experience. Our Web site offers customers detailed product information, complete with photographs, contests, home decorating and how-to tips, information on floral trends, gift-giving suggestions and information about special events and offers. We have designed our Web site to be fast, secure and easy to use and to enable customers to order products with minimal effort. Our Web site includes the following key features:

SEARCHING. We have incorporated sophisticated search capabilities, which enable customers to search for products by category, occasion, price, flower type or keyword. We

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also have a "Gift Center" section that provides popular gift ideas for each occasion.

PERSONALIZATION. We utilize our Web site to enhance the direct relationship with our customers. The "My Assistant" area of our site enables customers to establish their floral and gift preferences, which personalizes and simplifies their visits. "My Assistant" members are also provided with an online address book of names and addresses of their gift recipients, access to their purchasing history and e-mail notification of specials and events at our local retail stores. Our customers can also register for our "Gift Reminder Program," in which we send them an e-mail reminder a few days prior to an occasion to remind them of the occasion and to recommend specific flowers and gifts.

SECURITY. We use secure server software to encrypt the customer's credit card number prior to transmitting it over the Internet.

DELIVERY. We offer customers a variety of delivery and shipping options, including same-day or next-day delivery by the fulfilling local florist and a number of delivery options through Federal Express, United Parcel Service, the United States Postal Service and other common carriers.

CUSTOMER SERVICE. Through our six customer service centers, we offer service and support to our customers 24 hours a day, seven days a week over the telephone. We also provide real-time online messaging and e-mail support to our customers. We intend to enhance our ability to provide a high level of customer service through the use of new Internet-based technologies.

PRIVACY. We recognize the importance of maintaining the privacy of our customers. We use the information gathered from our customers and others who have registered on our Web site from time to time to send our own promotional materials. We periodically make information available to selected third parties for direct marketing purposes. However, customers may elect not to receive our promotional information or instruct us not to make their information available to third parties. We also gather information concerning how visitors use and navigate our Web site. We use this information only internally to better allow us to serve our customers. Our current online privacy policy is set forth on our Web site.

MARKETING AND PROMOTION

Our marketing and promotion strategy is designed to strengthen our 1-800- FLOWERS.COM brand, build customer loyalty, increase the number of online and telephonic customers, encourage repeat purchases and develop additional product revenue opportunities. We also intend to develop and market other high-quality brands in addition to 1-800-FLOWERS.COM through internal development, co-branding arrangements, strategic partnerships or acquisitions of complementary businesses. We market and promote our brand and products as follows:

OUR STRATEGIC ONLINE RELATIONSHIPS. We promote our products through strategic relationships with leading Web portals and online networks. Our key relationships include:

- America Online. We have worked with AOL since 1994 and maintain a separate online 1-800-FLOWERS.COM store for the convenience of AOL's subscribers. We are the exclusive provider of fresh-cut flowers and plants through any area controlled by AOL on AOL's proprietary online service and the exclusive provider of fresh-cut flowers and plants for gifting occasions on AOL.com. Under our agreements with AOL, the term "exclusive" means that AOL will not promote, market or advertise on its online service or AOL.com these products on behalf of any entity other than 1-800-FLOWERS.COM. In addition, we are prominently promoted through banner and other advertisements across AOL's online service and AOL.com. Our agreements with AOL extend through June 2001.

- Microsoft Network. Our products, advertisements and links to our Web site are prominently featured on Microsoft Network's online shopping channel. Our

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agreement with Microsoft Network extends through September 1999.

- Excite. Our products and links to our Web site are also prominently featured on Excite's shopping channel. Our agreement with Excite extends through June 2000.

- StarMedia Network. Through our relationship with StarMedia Network, we are developing Spanish and Portuguese language versions of our Web site.

OUR ONLINE AFFILIATE PROGRAM. In addition to securing alliances with frequently visited Web sites, in February 1999 we established an affiliate network that has grown to more than 3,000 Web sites operated by third parties. Affiliates may join this program through our Web site and their participation may be terminated by them or by us at any time. To date, this program has not generated a significant amount of revenue. These Web sites earn commissions by referring customers from their sites to our Web site. Affiliates include AT&T WorldNet, Earthlink/Sprint, Gateway 2000, HomeArts, About.com and PCWorld Online.

TRADITIONAL MEDIA. We utilize traditional media, such as television, radio, print and outdoor advertising, to market our brand and products. Traditional media allows us both to reach a large number of customers and to target particular market segments.

DIRECT MAIL AND CATALOGS. We use our direct mail promotions and catalogs to increase the number of new customers and to introduce additional products to our existing customers. Through the use of PLOW & HEARTH'S catalogs, we intend to cross-promote our floral and gift products to our home and garden customers as well as home and garden products to our floral and gift customers. For the nine months ended March 28, 1999, we mailed a total of approximately 28.6 million catalogs, including PLOW & HEARTH and AMERICAN COUNTRY HOME. We believe these catalogs will attract additional customers to our WWW.1800FLOWERS.COM and WWW.PLOWHEARTH.COM Web sites.

CO-MARKETING AND PROMOTIONS. We have established a number of co-marketing relationships and promotions to advertise our products. For example, we have established co-marketing arrangements with United, American and Delta airlines as well as American Express, VISA and MasterCard, among others. We established the American and Delta airlines relationships in the third quarter of fiscal 1999. To date, all of these relationships have not generated a significant amount of revenue.

FULFILLMENT OPERATIONS

Our customers primarily place orders for our products online or over the telephone. Our fulfillment operations are represented in the following diagram:

[Graphical representation of fulfillment operations, consisting of three headings labeled "Channel", "Fulfillment" and "Products". Under the heading "Channel" are depictions of a computer terminal, with the caption "Online", and a telephone sales agent, with the caption "Telephonic". Under the heading "Fulfillment" is a map of the United States with scattered dots representing our retail stores and the caption "1500 BloomNet Stores" and depictions of other types of fulfillment facilities and the captions "Owned & Franchised Florists", "Unaffiliated Florists", "Direct from Vendor" and "Our Fulfillment Centers". Under the heading "Products" are depictions of our various product offerings and the captions "Flowers & Plants", "Gifts", "Gourmet" and "Home and Garden".]

FLOWERS AND PLANTS. A significant portion of our floral orders are fulfilled through the BloomNet network of approximately 1,500 independent florists or one of our owned or franchised retail stores. We select retail florists for the BloomNet network based upon the historical volume of floral purchases in a particular geographic area, the number of

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BloomNet florists currently serving the area and the florist's design staff, facilities, quality of floral processing, ability to fulfill orders in sufficient volume and delivery capabilities. To join BloomNet, a retail florist must submit an application to 1-800-FLOWERS.COM and be approved by our internal selection committee.

By fulfilling floral orders through BloomNet or one of our owned or franchised stores, we are able to deliver floral products on a same-day or next-day basis to ensure freshness and to meet our customers' need for prompt delivery. Because we select these florists and receive customer feedback on their performance in fulfilling orders, we are able to ensure consistent product quality and presentation and offer a greater variety of arrangements, which we believe creates a better experience for our customers and gift recipients.

Our relationships with our BloomNet members are non-exclusive. Many florists, including many BloomNet florists, also are members of other floral fulfillment organizations. The BloomNet agreements generally are cancellable by either party with ten days notification and do not guarantee any orders, dollar amounts or exclusive territories from us to the florist.

Of the BloomNet member florists and our owned or franchised stores, approximately one-half are connected to us electronically via BloomLink, an Internet-based electronic communications system. Where we are not connected to the BloomNet partners or our owned and franchised stores via BloomLink, we utilize the communication system of an independent wire service to transmit an order to the fulfilling florist. In addition, we also ship to the customer directly from growers.

We own and operate 33 retail stores, located primarily in the New York and Los Angeles metropolitan areas. In addition, we have 87 franchised stores, located primarily in California. Our owned stores serve as important local points of fulfillment and enable us to test new products and marketing programs. We do not expect to materially increase the number of owned or franchised retail stores in the foreseeable future.

GIFTS AND GOURMET FOODS. Our gift and gourmet food products are shipped directly to the customer by members of BloomNet or third-party product suppliers using next-day or other delivery method selected by the customer. Our business is not dependent on any one of these third-party suppliers.

HOME AND GARDEN. We fulfill purchases of home and garden merchandise from our Madison, Virginia fulfillment center or by third-party product suppliers using next-day or other delivery method selected by the customer. In calendar year 1998, we shipped more than 800,000 packages from this facility. Construction is currently underway to expand this facility from 185,000 square feet to approximately 300,000 square feet, which will approximately double our shipping capacity. This facility employs advanced technology for receiving, packaging, shipping and inventory control.

TECHNOLOGY INFRASTRUCTURE

We believe we have an advanced technology platform. Our technology infrastructure, primarily consisting of our Web site, transaction processing, customer databases and telecommunications systems, is built and maintained for reliability, security and flexibility. In addition, our infrastructure is scalable, allowing it to grow with our business. To minimize the risk of service interruptions from unexpected component or telecommunications failure, maintenance and upgrades, we have built full back-up into those components of our systems that we have identified as critical. Since June 30, 1997, we spent a total of $21.3 million on our technology infrastructure, primarily due to the installation of an Oracle-based order processing and database management system and BloomLink, the upgrade of our telecommunications network, including our call management system, and desktop computers. We plan to continue to invest in technologies that will improve and expand our e-commerce and telecommunication capabilities.

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Our Web site and BloomLink are hosted and maintained by Fry Multimedia, a hosting and online services company headquartered in Ann Arbor, Michigan. Fry Multimedia provides development, maintenance and hosting services to us under an agreement that extends through June 2001, which automatically renews for successive two-year periods unless we terminate the agreement. For the nine months ended March 28, 1999, we paid to Fry Multimedia a total of $580,000 for these services. In addition to Fry Multimedia's two hosting facilities, we also intend to co-locate the hosting of our Web site and BloomLink with a third-party vendor to provide additional back-up and system redundancy.

Our transaction processing system selects the florist or vendor to fulfill the order and captures customer profile and history in a customized Oracle database. Through the use of customized software applications, we are able to retrieve, sort and analyze customer information to enable us to better serve our customers and target our product offerings. We expect to develop or license additional software applications to expand our ability to analyze and use this information.

Our six customer service centers and many of our third party product suppliers are connected electronically to our transaction processing system to permit the rapid transmission of, and access to, critical order and customer information. In addition, BloomLink electronically connects us to approximately one-half of the retail florists in the BloomNet network and our owned or franchised stores.

Our operation center is located in our headquarters in Westbury, New York. We provide comprehensive facility management services, including human and technical monitoring of all production servers, 24 hours per day, seven days per week.

COMPETITION

The growing popularity and convenience of e-commerce has given rise to mass merchants on the Internet. In addition to selling their products over the Internet, many of these retailers sell their products through a combination of channels by maintaining a Web site, a toll-free phone number and physical locations. These mass merchants offer an expanding variety of products and are attracting an increasing number of customers. Some of these merchants have expanded their offerings to include competing products and may continue to do so in the future. These mass merchants, as well as other potential competitors, may be able to:

- undertake more extensive marketing campaigns for their brands and services;

- adopt more aggressive pricing policies; and

- make more attractive offers to potential employees, distribution partners and retailers.

In addition, we face intense competition in each of our individual product categories. In the floral industry, there are many other providers of floral products, none of which is dominant. Our competitors include:

- retail floral shops, some of which maintain toll-free telephone numbers;

- online floral retailers;

- catalog companies that offer floral products;

- floral telemarketers and wire services; and

- supermarkets and mass merchants with floral departments.

Similarly, the gift, gourmet food and home and garden categories are highly competitive. Each of these categories encompasses a wide range of products, is highly fragmented and is served by a large number of companies in addition to us, none of which is dominant. Products in these categories may be purchased from a number of outlets, including mass merchants, telemarketers, retail specialty shops, online retailers and mail-order catalogs.

We believe our brand strength, product selection, customer relationships, technology

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infrastructure and fulfillment capabilities position us to compete effectively against our current and potential competitors in each of our product categories. However, increased competition could result in:

- price reductions, decreased revenues and lower profit margins;

- loss of market share; and

- increased marketing expenditures.

These and other competitive factors may adversely impact our business and results of operations.

GOVERNMENT REGULATION AND LEGAL UNCERTAINTIES

The Internet is rapidly evolving and there are few laws or regulations directly applicable to e-commerce. Legislatures are considering an increasing number of laws and regulations pertaining to the Internet, including laws and regulations addressing:

- user privacy;

- pricing;

- content;

- connectivity;

- intellectual property;

- distribution;

- taxation;

- liabilities;

- antitrust; and

- characteristics and quality of products and services.

Further, the growth and development of the market for online services may prompt more stringent consumer protection laws that may impose additional burdens on those companies conducting business online. The adoption of any additional laws or regulations may impair the growth of the Internet or commercial online services. This could decrease the demand for our services and increase our cost of doing business. Moreover, the applicability to the Internet of existing laws regarding issues like property ownership, taxes, libel and personal privacy is uncertain. Any new legislation or regulation that has an adverse impact on the Internet or the application of existing laws and regulations to the Internet could have a material adverse effect on our business, financial condition and results of operations.

States or foreign countries might attempt to regulate our business or levy sales or other taxes relating to our activities. Because our products and services are available over the Internet anywhere in the world, multiple jurisdictions may claim that we are required to do business as a foreign corporation in one or more of those jurisdictions. Our failure to qualify as a foreign corporation in a jurisdiction where we are required to do so could subject us to taxes and penalties. States or foreign governments may charge us with violations of local laws.

INTELLECTUAL PROPERTY AND PROPRIETARY RIGHTS

We regard our service marks, trademarks, trade secrets, domain names and similar intellectual property as critical to our success. We have applied for or received trademark and/or service mark registration for, among others, the marks "1-800-FLOWERS.COM", "1-800-FLOWERS", and "Plow & Hearth". We also have rights to numerous domain names, including WWW.1800FLOWERS.COM, WWW.FLOWERS.COM and WWW.PLOWHEARTH.COM. In addition, we have developed a transaction processing system and operating systems as well as marketing data, including customer information databases.

We rely on trademark, unfair competition and copyright law, trade secret protection and contracts such as confidentiality and license agreements with our employees, customers, partners and others to protect our proprietary rights. Despite our precautions, it may be possible for competitors to obtain and/or use our proprietary information without authorization or to develop technologies similar to ours and independently create a similarly functioning infrastructure. Furthermore, the protection of proprietary rights in Internet-

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related industries is uncertain and still evolving. The laws of some foreign countries do not protect proprietary rights to the same extent as do the laws of the United States. Our means of protecting our proprietary rights in the United States or abroad may not be adequate.

We intend to continue to license technology from third parties, including Oracle, Microsoft and AT&T, for our communications technology and the software that underlies our business systems. The market is evolving and we may need to license additional technologies to remain competitive. We may not be able to license these technologies on commercially reasonable terms or at all. In addition, we may fail to successfully integrate licensed technology into our operations.

Third parties have in the past infringed or misappropriated our intellectual property or similar proprietary rights. We believe infringements and misappropriations will continue to occur in the future. We intend to police against infringement or misappropriation. However, we cannot guarantee we will be able to enforce our rights and enjoin the alleged infringers from their use of confusingly similar trademarks, servicemarks, telephone numbers and domain names.

In addition, third parties may assert infringement claims against us. We cannot be certain that our technologies or marks do not infringe valid patents, trademarks, copyrights or other proprietary rights held by third parties. We may be subject to legal proceedings and claims from time to time relating to the intellectual property of others in the ordinary course of our business. Intellectual property litigation is expensive and time-consuming and could divert management resources away from running our business.

EMPLOYEES

As of April 29, 1999, we had 1,464 full-time and 227 part-time employees, of which 185 worked in administration, 887 in customer service and 619 in retail and fulfillment operations. During peak periods, we substantially increase the number of customer service and retail and fulfillment personnel. Our personnel are not represented under collective bargaining agreements and we consider our relations with our employees to be good.

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PROPERTIES

Our headquarters and one of our customer service centers are located in approximately 71,000 square feet office space in Westbury, New York, under a lease that expires in May 2005. Our annual rent under this lease increases from $715,000 in the first year of the lease (May 15, 1998 to May 15, 1999) to $1.7 million in the seventh year of the lease. Total rent to be paid over the life of the lease equals $10.0 million. In addition, we own an approximately 185,000 square foot fulfillment center in Madison, Virginia, with an additional 115,000 square feet under construction, and lease an approximately 27,000 square foot local distribution center in Phoenix, Arizona and an approximately 24,000 square foot local distribution center in Denver, Colorado. We lease a total of approximately 53,000 square feet for our customer service centers in:

- Westbury, New York;

- Marietta, Georgia;

- San Antonio, Texas;

- Phoenix, Arizona;

- Madison, Virginia; and

- Bethpage, New York.

As of March 28, 1999, we leased approximately 239,000 gross square feet for our owned or franchised retail stores. Most of the existing stores are leased by 1-800-FLOWERS.COM with lease terms typically ranging from five to 20 years. Most of our leases provide for a minimum rent plus a percentage rent based upon sales after certain minimum thresholds are achieved. The leases generally require us to pay insurance, utilities, real estate taxes and repair and maintenance expenses.

LEGAL PROCEEDINGS

From time to time, we may be involved in legal proceedings and litigation incidental to the normal conduct of our business. We are not currently involved in any material legal proceedings or litigation.

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MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

The executive officers, directors and key employees of 1-800-FLOWERS.COM, their ages as of July 7, 1999 and the positions held by them are set forth below:

NAME                                    AGE      POSITION
----------------------------------      ---      --------------------------------------------------
EXECUTIVE OFFICERS AND DIRECTORS:
James F. McCann...................          47   Chairman and Chief Executive Officer
Christopher G. McCann.............          38   Director and Senior Vice President
John W. Smolak....................          50   Senior Vice President--Finance and Administration
Peter G. Rice.....................          53   President--Plow & Hearth
Kerry W. Coin.....................          51   Vice President--Retail and Fulfillment
Kenneth J. Mesnik.................          49   Vice President--Merchandising
T. Guy Minetti....................          48   Director
Jeffrey C. Walker.................          43   Director
David Beirne......................          35   Director
Charles R. Lax....................          40   Director
Kevin J. O'Connor.................          38   Director

KEY EMPLOYEES:
Donna M. Iucolano.................          35   Vice President--Interactive Services
Vincent J. McVeigh................          38   Vice President--Customer Service Centers
Thomas G. Hartnett................          35   Vice President--Development
William E. Shea...................          40   Treasurer and Vice President--Finance
Guru P. Ghosh.....................          54   Vice President--Information Technology
Brian McGee.......................          35   Vice President--Real Estate and Construction

JAMES F. MCCANN has been our Chairman and Chief Executive Officer since inception. Prior to that, Mr. McCann founded Flora Plenty, a chain of 14 flower shops in the New York metropolitan area. Mr. McCann is a member of the boards of directors of Gateway 2000, OfficeMax, Inc., PETCO Animal Supplies, Inc., the National Retail Federation and Very Special Arts, as well as the boards of Hofstra University and Winthrop-University Hospital. James F. McCann is the brother of Christopher G. McCann.

CHRISTOPHER G. MCCANN has been our Senior Vice President and a director since inception. Prior to joining us, Mr. McCann was President of Flora Plenty. Mr. McCann serves on the board of directors of Neoware, Inc. and is a member of the Advisory Board of the Marist College School of Management, the National Retail Federation Marketing Committee and the Society of American Florists Marketing Committee. Christopher G. McCann is the brother of James F. McCann.

JOHN W. SMOLAK has been our Senior Vice President--Finance and Administration since January 1999. From February 1995 until joining us, Mr. Smolak was senior vice president and chief financial officer of Lechters, Inc., a national housewares specialty retailer. Prior to that, Mr. Smolak was senior vice president of finance and administration of Jungle Jim's Playlands, Inc.

PETER G. RICE, President--Plow & Hearth, was co-founder of The Plow & Hearth, Inc. and served as its President and Chairman of the Board since its inception in November 1980. Mr. Rice was also involved in the formation of Blue Ridge Mountain Sports, a retail chain of backpacking/outdoor stores, and Phoenix Products, a manufacturer of kayaks. He is a director of the New England Mail Order Association and a member of the U.S. Senate Productivity and Quality Award Board for Virginia.

KERRY W. COIN has been our Vice President--Retail and Fulfillment since

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January 1999. From February 1998 until joining us, Mr. Coin was an independent consultant. From August 1996 until February 1998, Mr. Coin was the president and chief operating officer of Diedrich Coffee, a California-based purveyor of gourmet coffee. Prior to that, Mr. Coin founded and served as president and chief executive officer of Boston West, the largest area developer of Boston Chicken, from January 1993.

KENNETH J. MESNIK has been our Vice President--Merchandising since January 1999. From May 1993 until joining us, Mr Mesnik was the Senior Vice President of Federated Merchandising. Prior to that, Mr. Mesnik served as Vice President of May Company in charge of home furnishings from January 1990.

T. GUY MINETTI has been one of our directors since December 1993. Mr. Minetti serves as President of Bayberry Advisors, an investment banking firm which he founded in March 1989. In September 1993, Mr. Minetti co-founded American Sports Products Group Inc., a holding company which has acquired nine niche sporting goods manufacturers. Prior to forming Bayberry, Mr. Minetti was a Managing Director at Kidder, Peabody & Company.

JEFFREY C. WALKER has been one of our directors since February 1995. Mr. Walker has been General Managing Partner of Chase Capital Partners, the private equity division of The Chase Manhattan Corporation, since 1988, and a General Partner thereof since 1984. Mr. Walker is a director of the Monet Group, Guitar Center, House of Blues and Domain.

DAVID BEIRNE has been one of our directors since July 1999. Mr. Beirne has been a Managing Member of Benchmark Capital Management Co. II, L.L.C., a venture capital firm, since June 1997. Prior to joining Benchmark, Mr. Beirne founded Ramsey/Beirne Associates, an executive search firm, and served as its Chief Executive Officer from October 1987 to June 1997. Mr. Beirne serves as a director to several private companies, including ePhysician, Kana Communications, Inc., living.com, Inc., PlanetRx, Inc., Scient Corporation, TriStrata, Inc. and Webvan Group, Inc.

CHARLES R. LAX has been one of our directors since July 1999. Mr. Lax has been a general partner of SOFTBANK Technology Ventures IV, L.P. since November 1997. From March 1996 to November 1997, Mr. Lax was a Vice President of SOFTBANK Holdings Inc. Mr. Lax was previously a venture partner at Vimac Partners LLC, a venture capital firm specializing in investments in the information technology and Internet-related industries, from June 1993 to March 1996. Mr. Lax is a director of a number of private companies, including ThirdAge Media, Inc. LIMITrader Securities, Inc., Gamesville.com, Reciprocal, Inc. and several public companies, including Interliant, Inc., Art Technology Group, Inc. and Global Sports Interactive.

KEVIN J. O'CONNOR has been one of our directors since July 1999. Mr. O'Connor co-founded DoubleClick, Inc., an Internet advertising network, and has served as its Chief Executive Officer and Chairman of the Board of Directors since its inception in January 1996. From December 1995 until January 1996, Mr. O'Connor served as Chief Executive Officer of Internet Advertising Network, an Internet advertising company which he founded. From September 1994 to December 1995, Mr. O'Connor served as Director of Research for Digital Communications Associates, a data communications company (now Attachmate Corporation), and from April 1992 to September 1994, as its Chief Technical Officer and Vice President, Research.

DONNA M. IUCOLANO has been our Vice President--Interactive Services since August 1998. Prior to that role, Ms. Iucolano held various positions within 1-800-
FLOWERS.COM since her arrival in June 1994, including Director, Manager and Marketing Coordinator of our interactive services division. Before joining us, Ms. Iucolano was a marketing and creative services consultant to educational and other non-profit organizations.

VINCENT J. MCVEIGH has been our Vice President--Customer Service Centers since September 1998. He joined us in May 1991 as a BloomNet manager, assisting in the development of our independently owned

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BloomNet affiliates. He was promoted to general manager of the New York customer service center in May 1993, and then in October 1995 to Director of Call Center Operations. From February 1988 until joining us, Mr. McVeigh worked with Hyundai Motor America as a district manager.

THOMAS G. HARTNETT has been our Vice President--Development since January 1999. Prior to that role, Mr. Hartnett held various positions within 1-800-FLOWERS.COM since his arrival in August 1991, including Controller, director of Store Operations and Vice President of Retail Operations. From June 1984 until joining us, Mr. Hartnett was a certified public accountant at Ernst & Young.

WILLIAM E. SHEA has been our Treasurer since January 1997 and Vice President of Finance since August 1998. Prior to being appointed Treasurer, Mr. Shea served as our Corporate Controller after joining us in April 1996. From 1980 until joining us, Mr. Shea was a certified public accountant with Ernst & Young.

GURU P. GHOSH has been our Vice President--Information Technology since July 1996. From August 1989 until joining us, Mr. Ghosh was the director of information technology at Independence Blue Cross, a nationwide health insurance company. Prior to that, Mr. Ghosh was a senior vice president at Prudential Securities Incorporated from January 1984.

BRIAN MCGEE has been our Vice President--Real Estate and Construction since February 1996. From August 1990 until joining us, Mr. McGee was the Northeast construction manager for Blockbuster Entertainment Corp.

CLASSIFIED BOARD OF DIRECTORS

Our board of directors is divided into three classes of directors serving staggered three-year terms. As a result, approximately one-third of the board of directors will be elected each year. Each initial director in Class I, Class II and Class III shall hold office until the annual meeting of the stockholders in 2000, 2001, and 2002, respectively. Messrs. Walker and O'Connor have been elected to Class I; Messrs. Beirne and Lax have been elected to Class II; and Messrs. James F. McCann, Christopher G. McCann and Minetti have been elected to Class III. These provisions, when coupled with the provision of our third amended and restated certificate of incorporation authorizing the board of directors to fill vacant directorships or increase the size of the board of directors, may delay a stockholder from removing incumbent directors and simultaneously gaining control of the board of directors by filling the vacancies with its own nominees. The maximum number of directors authorized under our third amended and restated certificate of incorporation is 15.

Mr. Walker had originally been elected to our board of directors under an agreement we entered into with Chase. The provision of this agreement providing Chase with the right to select one of our directors does not extend to future director elections. In addition, Messrs. Lax and Beirne were elected to our board of directors under an agreement executed with the closing of the May 1999 private placement. Our agreement to appoint a representative of Benchmark and Softbank to our board of directors, according to which Messrs. Beirne and Lax were elected, does not extend to future director elections.

BOARD COMMITTEES

The audit committee reports to the board regarding the appointment of our independent public accountants, the scope and results of our annual audits, compliance with our accounting and financial policies and management's procedures and policies relative to the adequacy of our internal accounting controls. The audit committee consists of Messrs. Minetti, Christopher G. McCann and O'Connor. After this offering, an additional outside director will be added to the audit committee.

The compensation committee of the board of directors reviews and makes recommendations regarding our compensation policies and all forms of compensation to be provided to our executive officers and directors. In addition, the compensation

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committee reviews bonus and stock compensation arrangements for all of our other employees. The compensation committee will administer our 1999 stock incentive plan. The current members of the compensation committee are Messrs. Walker, Beirne and Lax.

No interlocking relationships exist between our board of directors or compensation committee and the board of directors or compensation committee of any other company, nor has any such interlocking relationship existed in the past.

DIRECTOR COMPENSATION

Directors currently do not receive a stated salary from 1-800-FLOWERS.COM for their service as members of the board of directors, although by resolution of the board they may receive a fixed sum and reimbursement for expenses in connection with the attendance at board and committee meetings. We currently do not provide additional compensation for committee participation or special assignments of the board of directors.

We have entered into a letter agreement with Bayberry Advisors, Inc., pursuant to which Bayberry provides us with consulting and advisory services. T. Guy Minetti, one of our directors, serves as Bayberry's President and owns 70% of its outstanding stock, and James F. McCann, our Chairman and Chief Executive Officer, owns 30% of its outstanding stock. The original term of the letter agreement expired in 1995, but has been extended for one-year periods since its initial expiration with the current expiration date of May 2000. We pay Bayberry a retainer fee of $100,000 per year for these services. We also pay Bayberry a mutually agreed upon fee upon the closing of any transaction outside our ordinary course of business which results from the services provided by Bayberry. With respect to our April 1998 acquisition of Plow & Hearth, we paid Bayberry advisory fees in the amount of $210,000, against which the $100,000 retainer for that year was credited.

In July 1998, we granted Mr. Minetti options to purchase 20,000 shares of class B common stock with an exercise price of $2.00 per share for his services on our board of directors.

Each individual who first becomes a non-employee board member at any time after the completion of this offering will automatically receive an option grant for 10,000 shares on the date such individual joins the board. In addition, on the date of each annual meeting of stockholders held after the completion of this offering, each non-employee board member who is to continue to serve as a non-employee board member will automatically be granted an option to purchase 5,000 shares of class A common stock, if such individual has served on the board for at least six months.

EMPLOYMENT CONTRACTS

We have entered into employment agreements with each of James F. McCann, Christopher G. McCann, John W. Smolak, Peter G. Rice and Kerry W. Coin.

Mr. James F. McCann's employment agreement with us became effective as of July 1, 1999. The agreement is for a five year term, and on each anniversary of the agreement, the term is extended for one additional year. The annual salary for Mr. McCann is $1,000,000, with the eligibility to participate in our management incentive plan or other bonus plan, which do not currently require objective criteria to be met in order for the executive to receive the bonus. We intend to establish these objective criteria by September 30, 1999. Upon termination without good cause or resignation for good reason, Mr. McCann is entitled to severance pay in the amount of $2,500,000, plus the base salary otherwise payable to him for the balance of the then current employment term and any base salary, bonuses, vacation and unreimbursed expenses accrued but unpaid as of the termination date. Mr. McCann will also be entitled to health insurance coverage for himself and his dependents and life insurance coverage. Upon termination due to death, or for good cause or a voluntary resignation, Mr. McCann is not entitled to any compensation from us, except for the payment of any base salary, bonuses, benefits or

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unreimbursed expenses accrued but unpaid as of the date of termination.

Mr. Christopher G. McCann's employment agreement with us became effective as of July 1, 1999. The agreement is for a five year term, and on each anniversary of the agreement, the term is extended for one additional year. The annual salary for Mr. McCann is $250,000, with the eligibility to participate in our management incentive plan or other bonus plan, which do not currently require objective criteria to be met in order for the executive to receive the bonus. We intend to establish these objective criteria by September 30, 1999. In addition, Mr. McCann has received options to purchase 200,000 shares of our class A common stock, which options vest 25% each year over a four-year period from the date of grant, with an exercise price equal to the price of the shares being sold in this offering. Upon termination without good cause or resignation for good reason, Mr. McCann is entitled to severance pay in the amount of $500,000, plus the base salary otherwise payable to him for the balance of the then current employment term and any base salary, bonuses, vacation and unreimbursed expenses accrued but unpaid as of the termination date. Mr. McCann will also be entitled to health insurance coverage for himself and his dependents and life insurance coverage. Upon termination due to death or for good cause, or a voluntary resignation, Mr. McCann is not entitled to any compensation from us, except for the payment of any base salary, bonuses, benefits or unreimbursed expenses accrued but unpaid as of the date of such termination.

Mr. Smolak's employment agreement with us became effective on January 4, 1999 and can be terminated at any time. The annual salary for Mr. Smolak is $260,000, with the possibility of a bonus of up to 30% of his salary upon attaining performance goals established at the discretion of the Chief Executive Officer. These criteria will be established by September 30, 1999. In addition, he has received options to purchase 150,000 shares of our class B common stock with an exercise price of $2.00 per share, which options vest at the rate of 25% per year beginning on the first anniversary of the date of grant. Mr. Smolak is not entitled to any compensation from us after his employment is terminated, except that if Mr. Smolak's employment is terminated without cause within the first 12 months following his commencement of employment, then we will continue to pay his salary, health insurance coverage and any earned bonus compensation pro rated for the time Mr. Smolak was employed during the period.

Mr. Rice has entered into an employment agreement with Plow & Hearth, which became effective April 3, 1998. The agreement terminates on April 3, 2001, with automatic one-year renewals unless prior notice is given. Mr. Rice's annual salary is $200,000 and he is eligible to participate in Plow & Hearth's annual profit sharing bonus plan. Mr. Rice may receive bonuses contingent upon, but not limited to, Plow & Hearth's profits, his contribution to that profit and the level of bonus paid to similarly-situated executives. Upon termination without cause, Mr. Rice is entitled to an amount equal to his salary through the end of the agreement, any amounts earned, accrued or owing but not yet paid as of the date of the termination and other benefits, if any, as are payable to or for the benefit of Mr. Rice as of the date of his termination until the end of the agreement.

Mr. Coin's agreement with us became effective on January 18, 1999 and can be terminated at any time. Mr. Coin's annual salary is $170,000, with the possibility of a bonus of up to 25% of his salary upon attaining performance goals established at the discretion of our Chief Executive Officer. These criteria will be established by September 30, 1999. In addition, Mr. Coin received options to purchase 50,000 shares of our class B common stock with an exercise price of $2.00 per share, which options vest at the rate of 25% per year beginning on the first anniversary of the date of grant. Mr. Coin is not entitled to any compensation from us after his employment is terminated, except that if Mr. Coin's employment is terminated, without cause, within the first 12 months following his commencement of employment, then we will

51

continue to pay his salary for a period of six months following the date of termination.

Under their employment agreements, Messrs. McCann are each restricted from participating in a competitive floral products business for a period of one year after a voluntary resignation or termination for good cause. In addition, Messrs. Smolak and Coin have each agreed not to compete with us during their respective terms of employment and for one year immediately following their termination and to not solicit our clients or employees during their respective terms of employment and for two years immediately following their termination. Mr. Rice has agreed not to compete with us or solicit our clients or employees during his term of employment and for two years immediately following his termination. Each of these executives is also bound by confidentiality provisions, which prohibit the executive from, among other things, disseminating or using confidential information about our clients in any way that would be adverse to us.

EXECUTIVE COMPENSATION

The following table sets forth the total compensation paid or accrued for the year ended June 28, 1998 to our Chief Executive Officer and to our most highly compensated executive officer, other than the Chief Executive Officer, whose salary and bonus for that fiscal year exceeded $100,000.

SUMMARY COMPENSATION TABLE

                                                                                                    LONG-TERM
                                                                                                  COMPENSATION
                                                                                           ---------------------------
                                                                                                     AWARDS
                                                                  ANNUAL COMPENSATION      ---------------------------
                                                               --------------------------     SECURITIES UNDERLYING
NAME AND PRINCIPAL POSITION                                     SALARY ($)     BONUS ($)           OPTIONS(#)
-------------------------------------------------------------  -------------  -----------  ---------------------------
James F. McCann..............................................  $   1,229,930   $      --                   --
  Chairman and Chief Executive Officer
Christopher G. McCann........................................        191,667      42,600                   --
  Senior Vice President

OPTION GRANTS IN LAST FISCAL YEAR

We did not grant options to either our Chief Executive Officer or the named executive officer for the fiscal year ended June 28, 1998. In addition, we have never granted any stock appreciation rights to our Chief Executive Officer or the named executive officer.

FISCAL YEAR-END OPTION VALUES

The following table provides information about stock options held as of June 28, 1998 by our Chief Executive Officer and the named executive officer. No options were exercised during fiscal 1998 by either of these executive officers. There was no pubic trading market for the common stock as of June 28, 1998. Accordingly, the value of unexercised in-the-money options at fiscal year-end is based on the assumed initial public offering price of $17 per share, less the exercise price per share, multiplied by the number of shares underlying the options. All options indicated are to purchase shares of class B common stock.

FISCAL YEAR-END OPTION VALUES

                                                          NUMBER OF SECURITIES
                                                               UNDERLYING               VALUE OF UNEXERCISED
                                                         UNEXERCISED OPTIONS AT         IN-THE-MONEY OPTIONS
                                                            FISCAL YEAR-END              AT FISCAL YEAR-END
                                                      ----------------------------  -----------------------------
NAME                                                  EXERCISABLE   UNEXERCISABLE    EXERCISABLE   UNEXERCISABLE
----------------------------------------------------  ------------  --------------  -------------  --------------
James F. McCann.....................................           --              --   $          --   $         --
Christopher G. McCann...............................      169,200         253,800       2,656,440      3,984,660

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STOCK OPTION PLANS

1997 STOCK OPTION PLAN

Our 1997 Stock Option Plan was adopted by the board of directors in January 1997 and was subsequently approved by the stockholders in December 1997. Options to purchase 1,237,500 shares of class B common stock have been granted under the 1997 Plan. No further options will be granted under the 1997 Plan.

The 1997 Plan is administered by the compensation committee.

The exercise price for the shares of our class B common stock subject to option grants made under the 1997 Plan was determined by the board at the time of the option grant and may be paid in cash or in shares of our common stock valued at fair market value on the exercise date.

In the event of an acquisition of 1-800-FLOWERS.COM, whether by merger or asset sale, each outstanding option which is not to be assumed by the successor corporation will automatically accelerate in full.

The board may amend or modify the 1997 Plan at any time, subject to any required stockholder approval.

1999 STOCK INCENTIVE PLAN

INTRODUCTION. Our 1999 stock incentive plan was adopted by the board and approved by our stockholders in July 1999. The 1999 stock incentive plan became effective upon adoption by the board. The 1999 stock incentive plan will be administered by our compensation committee.

SHARE RESERVE. 9,900,000 shares of class A common stock have been authorized for issuance under the 1999 stock incentive plan. The share reserve will automatically increase on the first trading day in January of each calendar year, beginning January 2, 2000, by an amount equal to 3% of the total number of shares of common stock outstanding on the last trading day in December in the preceding calendar year, but in no event will this annual increase exceed 2,000,000 shares. In addition, no participant in the 1999 stock incentive plan may be granted stock options, separately exercisable stock appreciation rights and direct stock issuances for more than 1,000,000 shares of class A common stock in total per calendar year.

PROGRAMS. The 1999 stock incentive plan is divided into four separate programs:

- the discretionary option grant program under which eligible individuals in the employ of 1-800-FLOWERS.COM may be granted options to purchase shares of class A common stock at an exercise price determined by the plan administrator;

- the stock issuance program under which such individuals may be issued shares of class A common stock directly, through the purchase of such shares at a price determined by the plan administrator or as a bonus tied to the performance of services;

- the salary investment option grant program which may, at the plan administrator's discretion, be activated for one or more calendar years and, if so activated, will allow executive officers and other highly compensated employees the opportunity to apply a portion of their base salary to the acquisition of special below-market stock option grants;

- the automatic option grant program under which option grants will automatically be made at periodic intervals to eligible non-employee board members to purchase shares of class A common stock at an exercise price equal to 100% of the fair market value of those shares on the grant date.

PLAN FEATURES. The 1999 stock incentive plan will include the following features:

- The exercise price for any options granted under the plan may be paid in cash or in shares of class A common stock valued at fair market value on the exercise date. The option may also be

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exercised through a same-day sale program without any cash outlay by the optionee.

- The compensation committee will have the authority to cancel outstanding options under the discretionary option grant program in return for the grant of new options for the same or different number of option shares with an exercise price per share based upon the fair market value of class A common stock on the new grant date.

- Stock appreciation rights may be issued under the discretionary option grant program. Such rights will provide the holders with the election to surrender their outstanding options for an appreciation distribution from 1-800-FLOWERS.COM equal to the fair market value of the vested shares of class A common stock subject to the surrendered option less the exercise price payable for those shares. 1-800-FLOWERS.COM may make the payment in cash or in shares of class A common stock.

CHANGE IN CONTROL. The 1999 stock incentive plan will include change in control provisions which may result in the accelerated vesting of outstanding option grants and stock issuances:

- In the event that 1-800-FLOWERS.COM is acquired by merger or asset sale or a board-approved sale of more than fifty percent of 1-800-FLOWERS.COM stock by its stockholders, each outstanding option under the discretionary option grant program which is not assumed or continued by the successor corporation will immediately become exercisable for all the option shares, and all unvested shares will immediately vest, except to the extent our repurchase rights with respect to those shares are to be assigned to the successor corporation.

- The plan administrator may grant options which vest immediately upon an acquisition of 1-800-FLOWERS.COM or upon a hostile change of control or upon the individual's termination of service following an acquisition which results in a change in control.

AMENDMENT. The board may amend or modify the 1999 stock incentive plan at any time, subject to any required stockholder approval. The 1999 stock incentive plan will terminate no later than July 6, 2009.

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RELATED PARTY TRANSACTIONS

TRANSACTIONS WITH CHASE

In January 1995, we entered into an investment agreement with the predecessor of Chase Venture Capital Associates under which Chase purchased shares of our class C common stock and a warrant to purchase 2,371,040 shares of class A common stock with a nominal exercise price for an aggregate of $10.0 million. Chase currently holds over 5% of our class A common stock, assuming exercise of their warrant, and Jeffrey C. Walker, one of our directors, is a managing partner of Chase. With respect to the private placement completed in May 1999, we entered into an amendment to the investment agreement, under which Chase agreed to allow us to redeem the class C common stock owned by them in exchange for 263,452 shares of class A common stock and approximately $14.9 million. We sold shares of preferred stock to Chase in our May 1999 private placement for a purchase price equal to the $14.9 million proceeds from the redemption of their class C common stock. With respect to the private placement, Chase has waived its registration rights for this offering, but retained registration rights for the future under the investors' rights agreement described below. See "Description of Capital Stock--Registration Rights" for a description of these registration rights.

In March 1999, we entered into a credit agreement with The Chase Manhattan Bank, an affiliate of Chase Venture Capital Associates and Jeffrey C. Walker, under which Chase agreed to provide us with a term loan of $18.0 million and a revolving loan commitment of $12.0 million. At March 28, 1999, the amount of indebtedness to Chase outstanding was $18.0 million. We have amended the terms of the credit agreement to provide, among other things, that the indebtedness outstanding under the credit agreement matures on the earlier of the consummation of this offering and July 3, 2000. We intend to use a portion of the proceeds from this offering to repay all of our outstanding indebtedness under the credit facility.

TRANSACTIONS REGARDING PLOW & HEARTH

With respect to our acquisition of 88% of the outstanding common stock of Plow & Hearth, we entered into a stockholders agreement, under which the remaining stockholders of Plow & Hearth have the right to either convert their shares of Plow & Hearth and Plow & Hearth options granted under one of its option plans into cash or shares of our class A common stock after the completion of this offering. We have amended the Plow & Hearth stockholders agreement to provide that each of these minority holders will have their interests redeemed upon effectiveness of this offering for an aggregate of $8.4 million. In addition, we have amended Plow & Hearth's other option plan so that upon effectiveness of this offering, 40% of these options will accelerate and be redeemed for an aggregate of $354,000 and the remaining 60% will terminate. Peter G. Rice, an executive officer, will receive an aggregate of $4.0 million under these amendments.

TRANSACTIONS INVOLVING OUR PRIVATE PLACEMENT

With respect to our private placement of preferred stock to Waelinvest, SOFTBANK, Benchmark and other investors and the amendment to our Chase investment agreement, we entered into an investors' rights agreement with these investors and James F. McCann and Christopher G. McCann. Under the investors' rights agreement, we will be required to register the stock held by these investors and Messrs. McCann upon their request. See "Description of Capital Stock-- Registration Rights" for a description of these registration rights.

TRANSACTIONS WITH OUR DIRECTORS AND OFFICERS

Concurrent with the closing of the May 1999 private placement, we redeemed the existing class C common stock owned by Mr. James McCann in exchange for $4.4 million and 84,767 shares of class B common stock.

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We have entered into an agreement with Bayberry Advisors, Inc., pursuant to which Bayberry provides us with consulting and advisory services. T. Guy Minetti, one of our directors, serves as Bayberry's President and owns 70% of its outstanding stock, and James F. McCann, our Chairman and Chief Executive Officer, owns 30% of its outstanding stock. We pay Bayberry a retainer fee of $100,000 per year for these services. In connection with our April 1998 acquisition of Plow & Hearth, we paid Bayberry advisory fees in the amount of $210,000, against which the $100,000 retainer for that year was credited.

In July 1998, we loaned Christopher G. McCann, our Senior Vice President, an amount of $67,631 at an interest rate of 7% per annum. This loan was repaid in July 1999.

We maintain life insurance for each of our executive officers in the amount of $50,000 and also maintain a directors and officers insurance policy.

GENERAL

We have adopted a policy providing that all future material transactions between us and our officers, directors and other affiliates must be on fair terms and be approved by either a majority of the disinterested members of our board of directors or our stockholders.

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PRINCIPAL STOCKHOLDERS

The following table sets forth information with respect to beneficial ownership of our common stock, as of July 7, 1999 and as adjusted to reflect the sale of class A common stock offered by us in this offering for:

- each person known by us to beneficially own more than 5% of our common stock;

- each of our directors;

- each executive officer named in the Summary Compensation Table; and

- all of our executive officers and directors as a group.

Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and includes voting or investment power with respect to the securities. Unless otherwise indicated, the address for those listed below is c/o 1-800-FLOWERS.COM, 1600 Stewart Avenue, Westbury, New York 11590. Except as indicated by footnote, and subject to applicable community property laws, the persons named in the table have sole voting and investment power with respect to all shares of common stock shown as beneficially owned by them. The number of shares of common stock outstanding used in calculating the percentage for each listed person includes the shares of common stock underlying options or warrants held by such persons that are exercisable within 60 days of July 7, 1999, but excludes shares of common stock underlying options held by any other person. Percentage of beneficial ownership is based on 15,375,472 shares of class A common stock, assuming conversion of our preferred stock, and 40,246,205 shares of class B common stock outstanding as of July 7, 1999 and 21,375,472 shares of class A common stock outstanding after completion of this offering.

                                                                                   PERCENTAGE OF             PERCENTAGE OF
                                                                                SHARES BENEFICIALLY       SHARES BENEFICIALLY
                                                                                   OWNED PRIOR TO             OWNED AFTER
                                                 SHARES BENEFICIALLY OWNED          THE OFFERING              THE OFFERING
                                                ----------------------------  ------------------------  ------------------------
NAME OF BENEFICIAL OWNER                          A SHARES       B SHARES      A SHARES     B SHARES     A SHARES     B SHARES
----------------------------------------------  -------------  -------------  -----------  -----------  -----------  -----------
James F. McCann(1)............................       --           36,605,105      --    %        91.0%      --    %        91.0%
Christopher G. McCann(2)......................       --            3,524,940      --              8.6       --              8.6
T. Guy Minetti(3).............................          9,600         20,000       *            *            *            *
Jeffrey C. Walker(4)..........................      4,065,022       --              22.9       --             17.1       --
David Beirne(5)...............................      7,399,080       --              48.1       --             34.6       --
Charles R. Lax(6).............................      3,836,560       --              25.0       --             17.9       --
Kevin J. O'Connor(7)..........................       --             --            --           --           --           --
Chase Venture Capital Associates(8)...........      4,065,022       --              22.9       --             17.1       --
Benchmark Capital Partners(9).................      7,399,080       --              48.1       --             34.6       --
SOFTBANK America Inc.(10).....................      3,836,560       --              25.0       --             17.9       --
Waelinvest S.A.(11)...........................      2,397,850       --              15.6       --             11.2       --
All directors and executive officers as a
  group (11 persons)(12)......................     15,310,262     38,150,045        86.3%        93.3%        64.5%        93.3%


* Indicates less than 1%.

(1) Includes (a) 2,000,000 shares of class B common stock held by a limited partnership, of which Mr. McCann is a general partner and exercises control,
(b) an aggregate of 77,500 shares of class B common stock held by two trusts, over which Mr. McCann exercises control, and (c) 3,875,000 shares of class B common stock for which Mr. McCann disclaims beneficial ownership that is held by a limited partnership over which he does not exercise control.

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(2) Includes (a) 2,000,000 shares of class B common stock held by a limited partnership, of which Mr. McCann is a general partner and exercises control and (b) 606,800 shares of class B common stock issuable upon the exercise of currently exercisable stock options. If the underwriters' over-allotment option is exercised in full, Mr. McCann will sell 50,000 shares in this offering. Accordingly, in this event, Mr. McCann would beneficially own 3,474,940 shares of class B common stock, representing 8.5% of our class B common stock outstanding, after this offering.

(3) Includes 20,000 shares of class B common stock issuable upon the exercise of currently exercisable stock options and options which vest within 60 days. The address of Mr. Minetti is c/o Bayberry Advisors, 70 West Red Oak Lane, White Plains, New York 10604.

(4) Includes 2,371,040 shares of class A common stock subject to a currently exercisable warrant. All shares indicated as owned by Mr. Walker are included because of Mr. Walker's affiliation with Chase Venture Capital Associates. Mr. Walker disclaims beneficial ownership of all shares owned by Chase. Mr. Walker's address is c/o Chase Venture Capital Associates, 380 Madison Avenue, 12th Floor, New York, New York 10017.

(5) All shares indicated as owned by Mr. Beirne are included because of Mr. Beirne's affiliation with the Benchmark entities. Mr. Beirne disclaims beneficial ownership of all shares owned by the Benchmark entities. Mr. Beirne's address is c/o Benchmark Capital Partners, 2480 Sand Hill Road, Suite 200, Menlo Park, California.

(6) All shares indicated as owned by Mr. Lax are included because of Mr. Lax's affiliation with Softbank. Mr. Lax disclaims beneficial ownership of all shares owned by Softbank. Mr. Lax's address is c/o Softbank America Inc., 10 Langly Road, suite 202, Newton Center, Massachusetts 02159.

(7) Mr. O'Connor's address is c/o DoubleClick, Inc., 41 Madison Ave., 32(nd)
Floor, New York, New York, 10019.

(8) Includes 2,371,040 shares of class A common stock subject to a currently exercisable warrant. The address of Chase is 380 Madison Avenue, 12th Floor, New York, New York 10017.

(9) Consists of (a) 951,870 shares of class A common stock owned by Benchmark Capital Partners II, L.P., (b) 2,543,170 shares of class A common stock owned by Benchmark Capital Partners III, L.P., and (c) 3,904,040 shares of class A common stock owned by Benchmark Investors III, L.P. Benchmark Capital Management Co. II, L.L.C. is the general partner of Benchmark Capital Partners II, L.P. and directs its investment decisions, and Benchmark Capital Management Co. III, L.L.C. is the general partner of Benchmark Capital Partners III, L.P. and Benchmark Investors III, L.P. and controls their investment decision. Both Benchmark Capital Management Co. II and Benchmark Capital Management Co. III are controlled by David Beirne, Bruce Dunlevie, J. William Gurley, Kevin Harvey, Robert Kagel and Andrew Rachleff. The address of the Benchmark entities is 2480 Sand Hill Road, Suite 200, Menlo Park, California 94025.

(10) SOFTBANK America Inc. is an indirect wholly-owned subsidiary of SOFTBANK Corp. Approximately 43.3% of the outstanding common stock of SOFTBANK Corp. is owned by Masayoshi Son. SOFTBANK's address is 10 Langley Road, Suite 202, Newton Center, Massachusetts 02159.

(11) Waelinvest is indirectly controlled by Mr. Bernard Arnault, who also controls, indirectly, LVMH Moet Hennessey Louis Vuitton S.A. The address of Waelinvest is 102 rue Waelhem, 1030 Brussels, Belgium.

(12) Includes 2,371,040 shares of class A common stock issuable upon exercise of a currently exercisable warrant and 626,800 shares of class B common stock issuable upon the exercise of currently exercisable stock options and options which vest within 60 days.

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DESCRIPTION OF CAPITAL STOCK

GENERAL

Our third amended and restated certificate of incorporation authorizes the issuance of up to 200,000,000 shares of class A common stock, par value $.01 per share, 200,000,000 shares of class B common stock, par value $.01 per share, and 10,000,000 shares of preferred stock, par value $.01 per share, the rights and preferences of which may be established from time to time by our board of directors. As shares of class B common stock are converted into shares of class A common stock, the number of shares classified as class B common stock will be reduced and the number of shares classified as class A common stock shall be increased on a one-for-one basis. Each outstanding share of preferred stock will be automatically converted into an equal number of shares of class A common stock upon completion of this offering and the simultaneous 10-for-1 stock split of our common stock. As of July 7, 1999, assuming the conversion of our preferred stock, 15,375,472 shares of class A common stock were outstanding and 40,246,205 shares of class B common stock were outstanding. As of July 7, 1999, we had 75 stockholders.

No additional shares of class B common stock may be issued except (a) upon the exercise of stock options existing upon the closing of this offering or (b) in connection with a stock split or stock dividend on the class B common stock in which the class A common stock is similarly split or receives a similar dividend.

COMMON STOCK

Holders of our class A and class B common stock have identical rights, except that holders of class A common stock are entitled to one vote for each share held of record and holders of class B common stock are entitled to 10 votes for each share held of record on all matters submitted to a vote of the stockholders, including the election of directors. Stockholders do not have cumulative voting rights. Holders of class A common stock and class B common stock vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Each share of class B common stock is convertible at any time, at the option of the holder, into one share of class A common stock. Each share of class B common stock shall convert automatically into one share of class A common stock upon transfer, with limited exceptions for related party and estate planning transfers. Once transferred and converted to class A common stock, the class B common stock shall be terminated and shall not be reissued. None of the class A common stock or the class B common stock may be subdivided or combined in any manner unless the shares of the other class are subdivided or combined in the same proportion. The class B common stock is not subject to any restrictions on transfer, except as imposed by the federal securities laws and upon execution of lock-up agreements. The class B common stock is not being registered under the federal securities laws in this offering and we have no plans to do so in the future.

Subject to preferences that may be applicable to any then-outstanding preferred stock, holders of our common stock are entitled to receive ratably dividends, if any, as may be declared by the board of directors out of legally available funds. In case of a liquidation, dissolution or winding up of 1-800-FLOWERS.COM, the holders of common stock will be entitled to share ratably in the net assets legally available for distribution to shareholders after payment of all of our liabilities and the liquidation preferences of any preferred stock then outstanding. Holders of common stock have no preemptive or subscription rights and no conversion rights except as described above. There are no redemption or sinking fund provisions applicable to the common stock. All outstanding shares of class A common stock are, and the shares of class A common stock sold in this offering when issued and paid for will be, fully paid and non-assessable.

The rights, preferences and privileges of holders of common stock are subject to the rights of the holders of shares of any series of preferred stock that we may designate and

59

issue in the future. After the closing of this offering, there will be no shares of preferred stock outstanding.

PREFERRED STOCK

Our board of directors has the authority, without further action by the stockholders, to issue from time to time shares of preferred stock in one or more series. The board of directors may fix the number of shares, designations, preferences, powers and other special rights of the preferred stock. The preferences, powers, rights and restrictions of different series of preferred stock may differ. The issuance of preferred stock could decrease the amount of earnings and assets available for distribution to holders of common stock or adversely affect the rights and powers, including voting rights, of the holders of common stock. The issuance may also have the effect of delaying, deferring or preventing a change in control of 1-800-FLOWERS.COM. We have no plans to issue any preferred stock.

REGISTRATION RIGHTS

We have entered into an investors' rights agreement with Waelinvest, SOFTBANK, Benchmark, Chase, James F. McCann, Christopher G. McCann and other investors. Under this agreement, these parties will have the right to require us to register shares of class A common stock they own, or will own upon the conversion of their preferred stock at the closing of this offering, on various occasions. An aggregate of 53,269,757 shares of class A common stock can be registered under the agreement. One year after the completion of this offering, a majority in interest of the parties to the agreement other than Messrs. McCann and 1-800-FLOWERS.COM will have the right to require us on one occasion to register their stock. In addition, one year after this offering, these investors, as well as Messrs. McCann, have the right to require us to register their shares of stock at any time we propose to register any of our common stock for offerings to the public. The investors and Messrs. McCann can also require us to register their shares on a registration statement on Form S-3 up to two times per year. These registration rights expire on the earlier of the third anniversary of this offering or the date on which all shares held by these parties can be sold under Rule 144 under the Securities Act of 1933, as amended, and are subject to customary limitations. We have agreed to pay the offering expenses in connection with the registration of these shares, other than underwriters' commissions.

WARRANT

We have issued a warrant to purchase an aggregate of 2,371,040 shares of class A common stock to Chase Capital Partners for a nominal purchase price. The exercise price and number and kind of shares are subject to adjustment upon a stock split, stock dividend or other recapitalization of our common stock. The warrant does not give Chase any voting or other rights until exercised for shares of class A common stock.

CHARTER AND BYLAWS PROVISIONS AND DELAWARE LAWS RELATING TO ANTI-TAKEOVER PROTECTION

We are subject to Section 203 of the Delaware General Corporation Law, or DGCL, regulating corporate takeovers. This section prevents Delaware corporations from engaging under specified circumstances in a "business combination", which includes a merger or sale of more than 10% of the corporation's assets, with any "interested stockholder", or a stockholder who owns 15% or more of the corporation's outstanding voting stock, as well as affiliates and associates of any such persons, for three years following the date such stockholder became an "interested stockholder" unless:

- the transaction in which such stockholder became an "interested stockholder" is approved by the board of directors prior to the date the "interested stockholder" attained this status;

- upon consummation of the transaction that resulted in the stockholder's becoming an interested stockholder, the interested stockholder owned at least 85% of the voting stock of the corporation outstanding at the time the transaction commenced, excluding

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those shares owned by persons who are directors and also officers; or

- on or after the date the business combination is approved by the board of directors and authorized at an annual or special meeting of stockholders by the affirmative vote of at least two-thirds of the outstanding voting stock that is not owned by the interested stockholder.

Our third amended and restated certificate of incorporation provides that our board of directors is divided into three classes of directors with each class serving a staggered three-year term. The classification system of electing directors may tend to discourage a third party from making a tender offer or otherwise attempting to obtain control of 1-800-FLOWERS.COM and may maintain the incumbency of the board of directors, because the classification of the board of directors generally increases the difficulty of replacing a majority of the directors. In addition, our third amended and restated certificate of incorporation provides that directors be removed only for cause and only by the vote of the holders of 66.67% of the combined voting power of the outstanding class A and class B common stock, which also increases the difficulty of replacing a majority of directors. Our third amended and restated certificate of incorporation eliminates the right of stockholders to act by written consent without a meeting and our amended and restated bylaws eliminate the right of stockholders to call special meetings of stockholders. The third amended and restated certificate of incorporation and amended and restated bylaws do not provide for cumulative voting in the election of directors. The authorization of undesignated preferred stock makes it possible for the board of directors to issue preferred stock with voting or other rights or preferences that could impede the success of any attempt to change control of 1-800-FLOWERS.COM. These and other provisions may have the effect of deferring hostile takeovers or delaying changes in control or management of 1-800- FLOWERS.COM. The amendment of any of these provisions requires approval by holders of at least 66.67% of the combined voting power of the outstanding class A and class B common stock.

INDEMNIFICATION OF DIRECTORS AND EXECUTIVE OFFICERS AND LIMITATION OF LIABILITY

Section 145 of the DGCL empowers a corporation to indemnify its directors and officers and to purchase insurance with respect to liability arising out of their capacity or status as directors and officers, provided that this provision shall not eliminate or limit the liability of a director: (i) for any breach of the director's duty of loyalty to the corporation or its stockholders, (ii) for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, (iii) arising under Section 174 of the DGCL or (iv) for any transaction from which the director derived an improper personal benefit. The DGCL provides further that the indemnification permitted thereunder shall not be deemed exclusive of any other rights to which the directors and officers may be entitled under the corporation's bylaws, any agreement, a vote of stockholders or otherwise.

Our third amended and restated certificate of incorporation provides for indemnification of our directors and officers against, and absolution of, liability to us and our stockholders. We maintain directors' and officers' liability insurance covering liabilities that may be incurred by our directors and officers in connection with the performance of their duties.

TRANSFER AGENT AND REGISTRAR

The Transfer Agent and Registrar for the class A common stock is ChaseMellon Shareholder Services, L.L.C.

LISTING

We have applied to list our class A common stock on the Nasdaq National Market under the trading symbol "FLWS".

61

SHARES ELIGIBLE FOR FUTURE SALE

Sales of substantial amounts of our class A common stock in the public market could adversely affect prevailing market prices of our class A common stock and our ability to raise equity capital in the future.

Upon completion of this offering, we will have outstanding an aggregate of 21,375,472 shares of our class A common stock, assuming no exercise of the underwriters' over-allotment option, and 40,246,205 shares of class B common stock, assuming no exercise of outstanding options. Each share of class B common stock is convertible at any time, at the option of the holder, into one share of class A common stock. Each share of class B common stock shall convert automatically into one share of class A common stock upon their transfer, with limited exceptions for related party and estate planning transfers. Of the outstanding shares, all of the shares sold in this offering will be freely tradable without restriction or further registration under the Securities Act, unless such shares are purchased by "affiliates" as that term is defined in Rule 144 under the Securities Act. The remaining 55,621,677 shares of class A and class B common stock held by existing stockholders are "restricted securities" as that term is defined in Rule 144 under the Securities Act. Restricted securities may be sold in the public market only if registered or if they qualify for an exemption from registration under Rule 144 or 701 under the Securities Act, which rules are summarized below.

LOCK-UP AGREEMENTS

All of our directors, officers and key employees listed in the section of this prospectus entitled "Management" and stockholders, who together will hold an aggregate of 54,024,867 shares of class A or class B common stock, representing 97.1% of our common stock prior to this offering, have signed lock-up agreements under which they agreed not to transfer or dispose of, directly or indirectly, any shares of common stock or any securities convertible into or exercisable or exchangeable for shares of common stock, for a period of 180 days after the date of this prospectus. Transfers or dispositions can be made sooner:

- with the prior written consent of Goldman, Sachs & Co.;

- in the case of transfers to specified trusts; or

- as a bona fide gift.

As a result of these lock-up agreements and the provisions of Rules 144 and 701, additional shares will be available for sale in the public market as follows:

- approximately 1,596,810 restricted securities will be eligible for immediate sale on the date of this prospectus;

- approximately 704,050 restricted securities will be eligible for sale beginning 90 days after the date of this prospectus, subject in some cases to compliance with Rule 144;

- approximately 38,649,395 additional restricted securities will be eligible for sale beginning 180 days after the effective date of this offering upon expiration of the lock-up agreements, subject in some cases to compliance with Rule 144; and

- the remainder of the restricted securities will be eligible for sale from time to time thereafter, subject in some cases to compliance with Rule 144.

RULE 144

In general, under Rule 144 as currently in effect, beginning 90 days after the date of this prospectus, a person who has beneficially owned shares of our common stock for at least one year would be entitled to sell within any three-month period a number of shares that does not exceed the greater of:

- 1% of the number of shares of class A common stock then outstanding, which

62

will equal approximately 213,755 shares immediately after this offering; or

- the average weekly trading volume of the class A common stock on the Nasdaq National Market during the four calendar weeks preceding the filing of a notice on Form 144 with respect to such sale.

Sales under Rule 144 are also subject to manner of sale requirements and notice requirements and to the availability of current public information about us.

RULE 144(K)

Under Rule 144(k), a person who is not one of our affiliates at any time during the three months preceding a sale, and who has beneficially owned the shares proposed to be sold for at least two years, including the holding period of any prior owner other than an affiliate, is entitled to sell such shares without complying with the manner of sale, public information, volume limitation or notice provisions of Rule 144. Therefore, unless otherwise restricted, "144(k) shares" may be sold immediately upon the completion of this offering.

RULE 701

In general, under Rule 701 of the Securities Act as currently in effect, each of our employees, consultants or advisors who purchases shares from us under a compensatory stock plan or other written agreement is eligible to resell the shares 90 days after the effective date of this offering in reliance on Rule 144, but without compliance with restrictions, including the holding period, contained in Rule 144.

REGISTRATION RIGHTS

One year after completion of this offering, the holders of 53,269,757 shares of our class A common stock or their permitted transferees will be entitled to require us to register their shares under the Securities Act. See "Description of Capital Stock-Registration Rights".

STOCK OPTIONS

Immediately after this offering, we intend to file a registration statement under the Securities Act covering 1,237,500 shares of class A common stock that may be issued upon the conversion of class B common stock reserved for issuance under our 1997 Stock Plan and the 9,900,000 shares of class A common stock that may be issued under our 1999 stock incentive plan. As of July 7, 1999, options to purchase 1,237,500 shares of class B common stock were issued and outstanding and options to purchase 200,000 shares of class A common stock were issued and outstanding. Such registration statement is expected to be filed and effective as soon as practicable after the effective date of this offering.

Upon the expiration of the lock-up agreements described above, at least 769,050 shares of class B common stock will be subject to vested options, based on options outstanding as of July 7, 1999. Accordingly, shares registered under such registration statement will, subject to vesting provisions and Rule 144 volume limitations applicable to our affiliates, be available for sale in the open market immediately after the 180-day lock-up agreements expire.

LEGAL MATTERS

The validity of the class A common stock offered hereby will be passed upon for 1-800-FLOWERS.COM by Brobeck, Phleger & Harrison LLP, New York, New York. Brobeck, Phleger & Harrison LLP currently owns 9,600 shares of series A preferred stock, and Alexander D. Lynch, a partner of Brobeck, Phleger & Harrison LLP, currently owns 8,640 shares of series A preferred stock. The underwriters are represented on legal matters related to this offering by Hale and Dorr LLP, Boston, Massachusetts.

63

EXPERTS

Ernst & Young LLP, independent auditors, have audited our consolidated financial statements and schedule at March 28, 1999, June 28, 1998 and June 29, 1997, and for the nine months ended March 28, 1999 and for each of the three years in the period ended June 28, 1998, as set forth in their reports. We have included our consolidated financial statements and schedule in this prospectus and elsewhere in the registration statement in reliance on Ernst & Young LLP's reports, given on their authority as experts in accounting and auditing.

The consolidated financial statements of The Plow & Hearth, Inc. as of December 31, 1996 and December 31, 1997 and for the years ended December 31, 1996 and December 31, 1997 included in this prospectus have been so included in reliance upon the report of KPMG LLP, independent certified public accountants, given on the authority of said firm as experts in accounting and auditing.

WHERE YOU CAN FIND MORE INFORMATION

We have filed with the Securities and Exchange Commission a registration statement on Form S-1 (including exhibits and schedules thereto) under the Securities Act with respect to the class A common stock to be sold in this offering. This prospectus, which constitutes a part of the registration statement, does not contain all of the information set forth in the registration statement or the exhibits and schedules which are part of the registration statement. For further information with respect to 1-800-FLOWERS.COM and the class A common stock, reference is made to the registration statement and the exhibits and schedules thereto.

You may read and copy all or any portion of the registration statement or any reports, statements or other information in our files in the Commission's public reference room at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C., 20549 and at the regional offices of the Commission located at Seven World Trade Center, 13th Floor, New York, New York 10048 and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. You can request copies of these documents upon payment of a duplicating fee by writing to the Commission. Please call the Commission at 1-800-SEC-0330 for further information on the operation of the public reference rooms. Our Commission filings, including the registration statement, will also be available to you on the Commission's Internet site (http://www.sec.gov).

We intend to furnish to our stockholders annual reports containing financial statements audited by our independent auditors and to make available to our stockholders quarterly reports containing unaudited financial data for the first three quarters of each fiscal year.

TRADEMARKS

We have applied for or received trademark and/or service mark registration for, among others, the marks "1-800-FLOWERS.COM", "1-800-FLOWERS", and "Plow & Hearth". All other trademarks and service marks used in this prospectus are the property of their respective owners.

64

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

                                                                              PAGE
                                                                              ----

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

Report of Independent Auditors..............................................  F-2

Consolidated Balance Sheets as of June 29, 1997, June 28, 1998 and March 28,
  1999......................................................................  F-3

Consolidated Statements of Operations for the years ended June 30, 1996,
  June 29, 1997 and June 28, 1998 and the nine months ended March 29, 1998
  (unaudited) and March 28, 1999............................................  F-4

Consolidated Statements of Stockholders' Equity (Deficit) for the years
  ended June 30, 1996, June 29, 1997 and June 28, 1998 and the nine months
  ended March 28, 1999......................................................  F-5

Consolidated Statements of Cash Flows for the years ended June 30, 1996,
  June 29, 1997 and June 28, 1998 and the nine months ended March 29, 1998
  (unaudited) and March 28, 1999............................................  F-6

Notes to Consolidated Financial Statements..................................  F-7

THE PLOW & HEARTH, INC.

Independent Auditors' Report................................................  F-29

Consolidated Balance Sheets as of December 31, 1996 and 1997................  F-30

Consolidated Statements of Income for the years ended December 31, 1996 and
  1997 and the three months ended March 31, 1997 and 1998 (unaudited).......  F-31

Consolidated Statements of Changes in Stockholders' Equity for the years
  ended December 31, 1996 and 1997 and the three months ended March 31, 1998
  (unaudited)...............................................................  F-32

Consolidated Statements of Cash Flows for the years ended December 31, 1996
  and 1997 and the three months ended March 31, 1997 and 1998 (unaudited)...  F-33

Notes to Consolidated Financial Statements..................................  F-34

UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS

Unaudited Pro Forma Consolidated Statement of Operations for the
  year ended June 28, 1998..................................................  F-45

Unaudited Pro Forma Consolidated Statement of Operations for the nine months
  ended March 29, 1998......................................................  F-46

Notes to Unaudited Pro Forma Consolidated Statements of Operations..........  F-47

F-1

REPORT OF INDEPENDENT AUDITORS

The Board of Directors and Stockholders of 1-800-FLOWERS.COM, Inc. and Subsidiaries

We have audited the accompanying consolidated balance sheets of 1-800-FLOWERS.COM, Inc. and Subsidiaries (the "Company") as of March 28, 1999, June 28, 1998 and June 29, 1997, and the related consolidated statements of operations, stockholders' equity (deficit) and cash flows for the nine months ended March 28, 1999 and for each of the three years in the period ended June 28, 1998. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing standards. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 1-800-FLOWERS.COM, Inc. and Subsidiaries at March 28, 1999, June 28, 1998 and June 29, 1997, and the consolidated results of their operations and their cash flows for the nine months ended March 28, 1999 and for each of the three years in the period ended June 28, 1998, in conformity with generally accepted accounting principles.

Ernst & Young LLP

Melville, New York
May 20, 1999, except for the second
paragraph
of Note 12--Capital Transactions as
to which
the date is , 1999


The foregoing report is in the form that will be signed upon the completion of the restatement of capital accounts described in the second paragraph of Note 12--Capital Transactions to the consolidated financial statements.

Ernst & Young LLP

Melville, New York
July 9, 1999

F-2

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(IN THOUSANDS, EXCEPT SHARE DATA)

                                                                   JUNE 29, 1997    JUNE 28, 1998   MARCH 28, 1999
                                                                  ---------------  ---------------  ---------------
ASSETS
Current assets:
  Cash and equivalents..........................................     $  11,443        $   8,873        $   2,632
  Short-term investments........................................         3,210            5,034               --
  Receivables, net..............................................         6,520            8,432           10,966
  Inventories...................................................           786            4,971            8,060
  Prepaid and other.............................................           538            1,026            1,318
  Recoverable income taxes......................................            --               --            3,217
  Deferred tax assets...........................................           738            1,637            1,175
                                                                  ---------------  ---------------  ---------------
      Total current assets......................................        23,235           29,973           27,368
Property, plant and equipment at cost, net......................         8,486           19,379           24,832
Investments.....................................................         2,854            1,383              987
Capitalized investment in leases................................         2,149            1,837            1,529
Notes receivable, net...........................................         1,243              902              780
Goodwill, net of accumulated amortization of $146 in 1997, $534
  in 1998 and $1,384 in 1999....................................         1,274           22,725           21,671
Investment in licenses, net of accumulated amortization of $837
  in 1997, $1,175 in 1998 and $1,418 in 1999....................         4,090            3,752            3,509
Other...........................................................           799            1,795            5,923
                                                                  ---------------  ---------------  ---------------
Total assets....................................................     $  44,130        $  81,746        $  86,599
                                                                  ---------------  ---------------  ---------------
                                                                  ---------------  ---------------  ---------------
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
  Accounts payable..............................................     $  15,448        $  20,790        $  27,037
  Accrued expenses..............................................         2,625            3,101            4,321
  Current maturities of long-term debt and obligations under
    capital leases..............................................         2,055            3,287            5,500
  Income taxes payable..........................................         1,132              845               --
                                                                  ---------------  ---------------  ---------------
      Total current liabilities.................................        21,260           28,023           36,858
Long-term debt and obligations under capital leases.............         6,591           22,463           28,148
Deferred tax liabilities........................................           168            1,332              237
Deferred rent and other liabilities.............................         2,697            2,904            3,955
Management put liability........................................            --            8,660            6,300
                                                                  ---------------  ---------------  ---------------
Total liabilities...............................................        30,716           63,382           75,498
Redeemable Class C common stock, $.01 par value, 100,000 shares
  authorized, 34,822 shares issued and outstanding, stated at
  liquidation and redemption value..............................        16,084           17,692           19,020
Commitments and contingencies
Stockholders' equity (deficit):
  Preferred stock, $.01 par value, 10,000,000 shares authorized,
    none issued.................................................            --               --               --
  Class A common stock, $.01 par value, 200,000,000 shares
    authorized, 480,870 shares issued...........................             5                5                5
  Class B common stock, $.01 par value, 200,000,000 shares
    authorized, 48,849,927 shares issued........................           488              488              488
  Additional paid-in capital....................................         1,739            1,739            3,419
  Accumulated other comprehensive income........................             5               14               --
  Retained earnings (deficit)...................................        (1,932)           1,534           (7,148)
  Deferred compensation.........................................            --               --           (1,575)
  Treasury stock, at cost--51,400 Class A and 5,140,000 Class B
    shares in 1997 and 52,800 Class A and 5,280,000 Class B
    shares in 1998 and 1999.....................................        (2,975)          (3,108)          (3,108)
                                                                  ---------------  ---------------  ---------------
      Total stockholders' equity (deficit)......................        (2,670)             672           (7,919)
                                                                  ---------------  ---------------  ---------------
Total liabilities and stockholders' equity (deficit)............     $  44,130        $  81,746        $  86,599
                                                                  ---------------  ---------------  ---------------
                                                                  ---------------  ---------------  ---------------

SEE ACCOMPANYING NOTES.

F-3

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
(IN THOUSANDS, EXCEPT PER SHARE DATA)

                                                        YEARS ENDED                           NINE MONTHS ENDED
                                       ----------------------------------------------  --------------------------------
                                       JUNE 30, 1996   JUNE 29, 1997   JUNE 28, 1998   MARCH 29, 1998   MARCH 28, 1999
                                       --------------  --------------  --------------  ---------------  ---------------
                                                                                         (UNAUDITED)
Net revenues.........................    $  153,128      $  186,430      $  220,592       $ 146,217        $ 203,668
Cost of revenues.....................        92,820         115,078         136,966          91,773          123,738
                                       --------------  --------------  --------------  ---------------  ---------------
Gross profit.........................        60,308          71,352          83,626          54,444           79,930
Operating expenses:
  Marketing and sales................        42,952          47,464          55,417          38,089           67,204
  Technology and development.........           851           1,411           1,794           1,128            5,207
  General and administrative.........        11,556          12,338          15,832          10,315           10,528
  Depreciation and amortization......         2,247           3,287           4,168           2,768            6,043
                                       --------------  --------------  --------------  ---------------  ---------------
      Total operating expenses.......        57,606          64,500          77,211          52,300           88,982
                                       --------------  --------------  --------------  ---------------  ---------------
Operating income (loss)..............         2,702           6,852           6,415           2,144           (9,052)
Other income (expense):
  Interest income....................         1,205           1,121           1,290             812              702
  Interest expense...................        (1,444)           (912)         (1,177)           (720)          (1,863)
  Other, net.........................            30             465           1,541           1,637               32
                                       --------------  --------------  --------------  ---------------  ---------------
      Total other income (expense)...          (209)            674           1,654           1,729           (1,129)
                                       --------------  --------------  --------------  ---------------  ---------------
Income (loss) before income taxes and
  minority interests.................         2,493           7,526           8,069           3,873          (10,181)
Provision (benefit) for income
  taxes..............................         1,255           3,135           3,181           1,515           (2,926)
                                       --------------  --------------  --------------  ---------------  ---------------
Income (loss) before minority
  interests..........................         1,238           4,391           4,888           2,358           (7,255)
Minority interests in operations of
  consolidated subsidiaries..........            59              (4)            186              38              (99)
                                       --------------  --------------  --------------  ---------------  ---------------
Net income (loss)....................         1,297           4,387           5,074           2,396           (7,354)
Redeemable Class C common stock
  dividends..........................        (1,029)         (1,462)         (1,608)         (1,206)          (1,328)
                                       --------------  --------------  --------------  ---------------  ---------------
Net income (loss) applicable to
  common stockholders................    $      268      $    2,925      $    3,466       $   1,190        $  (8,682)
                                       --------------  --------------  --------------  ---------------  ---------------
                                       --------------  --------------  --------------  ---------------  ---------------
Net income (loss) per common share
  applicable to common stockholders:
  Basic..............................    $     0.01      $     0.07      $     0.08       $    0.03        $   (0.20)
                                       --------------  --------------  --------------  ---------------  ---------------
                                       --------------  --------------  --------------  ---------------  ---------------
  Diluted............................    $     0.01      $     0.06      $     0.07       $    0.03        $   (0.20)
                                       --------------  --------------  --------------  ---------------  ---------------
                                       --------------  --------------  --------------  ---------------  ---------------
Shares used in the calculation of net
  income (loss) per common share:
  Basic..............................        47,050          44,140          44,120          44,140           44,000
                                       --------------  --------------  --------------  ---------------  ---------------
                                       --------------  --------------  --------------  ---------------  ---------------
  Diluted............................        49,420          46,740          46,610          46,750           44,000
                                       --------------  --------------  --------------  ---------------  ---------------
                                       --------------  --------------  --------------  ---------------  ---------------

SEE ACCOMPANYING NOTES.

F-4

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)

YEARS ENDED JUNE 30, 1996, JUNE 29, 1997 AND JUNE 28, 1998 AND NINE MONTHS ENDED

MARCH 28, 1999
(IN THOUSANDS, EXCEPT SHARE DATA)

                                                      COMMON STOCK
                                     -----------------------------------------------
                                                                                                       ACCUMULATED
                                            CLASS A                  CLASS B          ADDITIONAL          OTHER          RETAINED
                                     ----------------------  -----------------------    PAID-IN       COMPREHENSIVE      EARNINGS
                                      SHARES      AMOUNT       SHARES      AMOUNT       CAPITAL          INCOME          (DEFICIT)
                                     ---------  -----------  ----------  -----------  -----------  -------------------  -----------
Balance at July 2, 1995............    480,870   $       5   48,087,000   $     481    $   1,253        $      70        $  (5,125)
Issuance of warrants...............         --          --           --          --          492               --               --
Issuance of common stock...........         --          --      762,927           7           (6)              --               --
Accrual of Redeemable Class C
  common stock dividends...........         --          --           --          --           --               --           (1,029)
Purchase of treasury stock.........         --          --           --          --           --               --               --
Comprehensive income:
  Net income.......................         --          --           --          --           --               --            1,297
  Unrealized loss on marketable
    securities.....................         --          --           --          --           --              (85)              --
    Total comprehensive income.....         --          --           --          --           --               --               --
                                     ---------       -----   ----------       -----   -----------             ---       -----------
Balance at June 30, 1996...........    480,870           5   48,849,927         488        1,739              (15)          (4,857)
Accrual of Redeemable Class C
  common stock dividends...........         --          --           --          --           --               --           (1,462)
Comprehensive income:
  Net income.......................         --          --           --          --           --               --            4,387
  Unrealized gain on marketable
    securities.....................         --          --           --          --           --               20               --
    Total comprehensive income.....         --          --           --          --           --               --               --
                                     ---------       -----   ----------       -----   -----------             ---       -----------
Balance at June 29, 1997...........    480,870           5   48,849,927         488        1,739                5           (1,932)
Accrual of Redeemable Class C
  common stock dividends...........         --          --           --          --           --               --           (1,608)
Purchase of treasury stock.........         --          --           --          --           --               --               --
Comprehensive income:
  Net income.......................         --          --           --          --           --               --            5,074
  Unrealized gain on marketable
    securities.....................         --          --           --          --           --                9               --
    Total comprehensive income.....         --          --           --          --           --               --               --
                                     ---------       -----   ----------       -----   -----------             ---       -----------
Balance at June 28, 1998...........    480,870           5   48,849,927         488        1,739               14            1,534
Accrual of Redeemable Class C
  common stock dividends...........         --          --           --          --           --               --           (1,328)
Employee stock options.............         --          --           --          --        1,680               --               --
Amortization of deferred
  compensation.....................         --          --           --          --           --               --               --
Comprehensive loss:
  Net loss.........................         --          --           --          --           --               --           (7,354)
  Unrealized loss on marketable
    securities.....................         --          --           --          --           --              (14)              --
    Total comprehensive loss.......         --          --           --          --           --               --               --
                                     ---------       -----   ----------       -----   -----------             ---       -----------
Balance at March 28, 1999..........    480,870   $       5   48,849,927   $     488    $   3,419        $      --        $  (7,148)
                                     ---------       -----   ----------       -----   -----------             ---       -----------
                                     ---------       -----   ----------       -----   -----------             ---       -----------


                                                                                   TOTAL
                                                          TREASURY STOCK       STOCKHOLDERS'
                                        DEFERRED      ----------------------      EQUITY
                                      COMPENSATION     SHARES      AMOUNT        (DEFICIT)
                                     ---------------  ---------  -----------  ---------------
Balance at July 2, 1995............     $      --            --   $      --      $  (3,316)
Issuance of warrants...............            --            --          --            492
Issuance of common stock...........            --            --          --              1
Accrual of Redeemable Class C
  common stock dividends...........            --            --          --         (1,029)
Purchase of treasury stock.........            --     5,191,400      (2,975)        (2,975)
Comprehensive income:
  Net income.......................            --            --          --          1,297
  Unrealized loss on marketable
    securities.....................            --            --          --            (85)
                                                                                   -------
    Total comprehensive income.....            --            --          --          1,212
                                          -------     ---------  -----------       -------
Balance at June 30, 1996...........            --     5,191,400      (2,975)        (5,615)
Accrual of Redeemable Class C
  common stock dividends...........            --            --          --         (1,462)
Comprehensive income:
  Net income.......................            --            --          --          4,387
  Unrealized gain on marketable
    securities.....................            --            --          --             20
                                                                                   -------
    Total comprehensive income.....            --            --          --          4,407
                                          -------     ---------  -----------       -------
Balance at June 29, 1997...........            --     5,191,400      (2,975)        (2,670)
Accrual of Redeemable Class C
  common stock dividends...........            --            --          --         (1,608)
Purchase of treasury stock.........            --       141,400        (133)          (133)
Comprehensive income:
  Net income.......................            --            --          --          5,074
  Unrealized gain on marketable
    securities.....................            --            --          --              9
                                                                                   -------
    Total comprehensive income.....            --            --          --          5,083
                                          -------     ---------  -----------       -------
Balance at June 28, 1998...........            --     5,332,800      (3,108)           672
Accrual of Redeemable Class C
  common stock dividends...........            --            --          --         (1,328)
Employee stock options.............        (1,680)           --          --             --
Amortization of deferred
  compensation.....................           105            --          --            105
Comprehensive loss:
  Net loss.........................            --            --          --         (7,354)
  Unrealized loss on marketable
    securities.....................            --            --          --            (14)
                                                                                   -------
    Total comprehensive loss.......            --            --          --         (7,368)
                                          -------     ---------  -----------       -------
Balance at March 28, 1999..........     $  (1,575)    5,332,800   $  (3,108)     $  (7,919)
                                          -------     ---------  -----------       -------
                                          -------     ---------  -----------       -------

SEE ACCOMPANYING NOTES.

F-5

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

(IN THOUSANDS)

                                                                    YEARS ENDED                  NINE MONTHS ENDED
                                                        -----------------------------------  -------------------------
                                                         JUNE 30,     JUNE 29,    JUNE 28,    MARCH 29,     MARCH 28,
                                                           1996         1997        1998         1998         1999
                                                        -----------  -----------  ---------  ------------  -----------

                                                                                             (UNAUDITED)
OPERATING ACTIVITIES:
Net income (loss).....................................   $   1,297    $   4,387   $   5,074   $    2,396    $  (7,354)
Reconciliation of net income (loss) to net cash
  provided by (used in) operations:
  Depreciation and amortization.......................       2,247        3,287       4,168        2,768        6,043
  Deferred income taxes...............................         645         (170)        265          126         (633)
  Management put liability............................          --           --       1,631           --       (1,631)
  Bad debt expense....................................         319          553         383          235          231
  Minority interests..................................         (59)           4        (186)         (38)          99
  Issuance of warrants................................         492           --          --           --           --
  Amortization of deferred compensation...............          --           --          --           --          105
  Loss on disposal of equipment and other.............          --           --         313           --          151
  Changes in operating items, excluding the effects of
    acquisitions:
    Working capital items.............................         891        2,547        (284)      (3,229)      (2,741)
    Nonworking capital items..........................         (13)          56      (1,864)      (1,493)      (3,972)
                                                        -----------  -----------  ---------  ------------  -----------
      NET CASH PROVIDED BY (USED IN) OPERATING
        ACTIVITIES....................................       5,819       10,664       9,500          765       (9,702)
                                                        -----------  -----------  ---------  ------------  -----------
INVESTING ACTIVITIES:
Acquisitions, net of cash acquired....................          --       (1,057)    (15,206)        (939)          --
Proceeds on sale of retail operations.................          --           83          --           --           --
Capital expenditures, net of noncash
  expenditures--$2,071, $1,114, $561, $245 and $3,009,
  for fiscal 1996, 1997, 1998 and nine months ended
  March 29, 1998 and March 28, 1999, respectively.....      (2,890)      (1,814)    (10,302)      (2,965)      (7,254)
Purchases of investments..............................        (741)      (4,382)     (4,050)      (3,447)          --
Sales and maturities of investments...................          --        3,077       3,754        2,647        5,428
Notes receivable, net.................................         (47)         (97)        341         (650)         122
Other, net............................................        (336)          --          --           --           --
                                                        -----------  -----------  ---------  ------------  -----------
      NET CASH USED IN INVESTING ACTIVITIES...........      (4,014)      (4,190)    (25,463)      (5,354)      (1,704)
                                                        -----------  -----------  ---------  ------------  -----------
FINANCING ACTIVITIES:
Proceeds from bank borrowings.........................          --           --      15,500           --       32,402
Acquisition of treasury stock.........................      (2,975)          --        (133)          --           --
Payments of capital lease obligations.................      (1,032)      (1,408)     (1,648)      (1,523)      (1,062)
Payments of related party debt........................      (1,886)          --          --           --           --
Repayment of notes payable............................         (48)        (262)       (326)        (231)     (26,175)
                                                        -----------  -----------  ---------  ------------  -----------
      NET CASH (USED IN) PROVIDED BY FINANCING
        ACTIVITIES....................................      (5,941)      (1,670)     13,393       (1,754)       5,165
                                                        -----------  -----------  ---------  ------------  -----------
Net change in cash and equivalents....................      (4,136)       4,804      (2,570)      (6,343)      (6,241)
Cash and equivalents:
  Beginning of period.................................      10,775        6,639      11,443       11,443        8,873
                                                        -----------  -----------  ---------  ------------  -----------
  End of period.......................................   $   6,639    $  11,443   $   8,873   $    5,100    $   2,632
                                                        -----------  -----------  ---------  ------------  -----------
                                                        -----------  -----------  ---------  ------------  -----------

SEE ACCOMPANYING NOTES.

F-6

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

MARCH 28, 1999

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

1. DESCRIPTION OF BUSINESS

1-800-FLOWERS.COM, Inc. is a leading e-commerce provider of floral products and gifts. Customers can purchase products through any of three sales channels:
online, by calling toll-free and by visiting one of 123 retail stores (owned or franchised) located across the United States. 1-800-FLOWERS.COM has broadened its product lines to include home and garden merchandise through its acquisition of The Plow & Hearth, Inc. in April 1998 (see Note 3).

2. SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of 1-800-FLOWERS.COM and its wholly-owned and majority-owned subsidiaries and partnerships. All significant intercompany balances and transactions have been eliminated in consolidation.

INTERIM FINANCIAL STATEMENTS

The financial statements for the nine months ended March 29, 1998, have been prepared by 1-800-FLOWERS.COM without audit. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the results of operations and cash flows for the nine months ended March 29, 1998 have been made. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or eliminated. The results of operations for the nine months ended March 28, 1999, are not necessarily indicative of the results to be expected for any future interim period or for the year ending June 27, 1999.

USE OF ESTIMATES

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.

CASH AND EQUIVALENTS

Cash and equivalents consist of demand deposits with banks, highly liquid money market funds, overnight repurchase agreements and commercial paper with maturities of three months or less when purchased.

RECEIVABLES AND CONCENTRATION OF CREDIT RISK

Concentration of credit risk with respect to accounts receivable are limited due to 1-800-FLOWERS.COM's large number of customers and their dispersion substantially throughout the United States. A substantial portion of receivables are related to balances owed by major credit

F-7

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

card companies. The timing of the related cash realization and fees accrued are determined based upon agreements with these companies. Credit is also extended to customers based upon an evaluation of the customer's financial condition and collateral is generally not required. Allowances relating to accounts receivable
(June 29, 1997--$509,000, June 28, 1998--$784,000 and March 28, 1999--$998,000)
have been recorded based upon previous experience and other relevant factors, in addition to management's periodic evaluation. Credit losses have been within management's expectations.

INVENTORIES

Inventories are valued at the lower of cost or market. Cost is determined using the first-in, first-out method of accounting.

DEFERRED CATALOG COSTS

1-800-FLOWERS.COM capitalizes the costs of producing and distributing its catalogs. These costs are amortized in direct proportion with actual sales from the corresponding catalog over a period not to exceed twenty-six weeks. No costs were deferred at June 29, 1997. The unamortized balance of deferred catalog costs at June 28, 1998 and March 28, 1999 was approximately $669,000 and $1,772,000, respectively, and is included in other non-current assets.

DEPRECIATION AND AMORTIZATION

Depreciation is calculated using the straight-line method over the estimated useful lives of the related assets. Amortization of assets held under capital leases is calculated using the straight-line method over the estimated useful life of the asset. Amortization of leasehold improvements is calculated using the straight-line method over the shorter of the lease terms, including renewal options expected to be exercised, or estimated useful lives of the improvements. The useful lives of property, plant and equipment are as follows:

                                                                                         YEARS
                                                                                      -----------
Building............................................................................          40
Leasehold improvements..............................................................       15-20
Furniture, fixtures and equipment (including computer equipment, software
  development costs and telecommunication equipment)................................         3-5

COMPUTER SOFTWARE DEVELOPED FOR INTERNAL USE

1-800-FLOWERS.COM follows the provisions of Statement of Position 98-1, ACCOUNTING FOR THE COSTS OF COMPUTER SOFTWARE DEVELOPED OR OBTAINED FOR INTERNAL USE, which requires the capitalization of costs incurred in connection with developing or obtaining software for internal use. These costs are amortized over a period of three years, the estimated useful life of the software. The useful life of Internet and Web site development costs is less than one year and, accordingly, are expensed as incurred. No costs for computer software developed for internal use were capitalized during the year ended June 30, 1996. Capitalized computer software developed for

F-8

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

internal use approximated $828,000, $5,169,000, $3,860,000 and $626,000 for the years ended June 29, 1997 and June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999, respectively.

INVESTMENTS

1-800-FLOWERS.COM's investments, consisting primarily of debt and equity securities, are classified as available-for-sale and are stated at fair value, with unrealized gains and losses, net of tax, reported in accumulated other comprehensive income. Realized gains and losses and declines in value judged to be other-than-temporary on available-for-sale securities are included in other income. The cost of investments sold is determined using the specific identification method. Estimated fair values of investments are based on quoted market prices at the end of each accounting period. Interest, dividends and other distributions of earnings are included in other income.

NOTES RECEIVABLE

Notes receivable are principally the result of (i) an acquired entity's land and building sales from prior years, which mature through 2011 and bear interest at rates ranging from 8% to 11% per annum; (ii) converting past due franchise receivables into three-year promissory notes bearing interest of up to 10% per annum; (iii) the sale of 1-800-FLOWERS.COM-owned stores to new franchisees; (iv) the resale of franchises and (v) license fees associated with termination agreements designed to compensate 1-800-FLOWERS.COM for the loss of future license fees. Gains resulting from the sale of stores described in (iii) and the transactions in (iv) above have been deferred and are included in other liabilities and will be recognized over the life of the related notes. The balance of deferred gains at June 29, 1997, June 28, 1998 and March 28, 1999 are approximately $233,000, $127,000 and $103,000, respectively. Allowances relating to such notes (1997--$423,000, 1998--$593,000 and, 1999--$258,000) have been recorded based upon previous experience and management's periodic evaluation of other relevant factors.

LICENSES AND GOODWILL

Licenses represent the fair value of franchise agreements acquired in 1-800-FLOWERS.COM's acquisition of Amalgamated Consolidated Enterprises, Inc. and are amortized on a straight-line basis over a 16-year period.

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired. Amortization expense relating to goodwill is amortized on a straight-line basis over periods ranging from 15 to 20 years.

FAIR VALUES OF FINANCIAL INSTRUMENTS

The recorded amounts of 1-800-FLOWERS.COM's cash and equivalents, notes and accounts receivable, accounts payable, and accrued liabilities approximate their fair values principally because of the short-term nature of the significant items. The fair value of 1-800-FLOWERS.COM's long-term obligations are estimated based on the current rates offered to 1-800-FLOWERS.COM for

F-9

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

obligations of similar terms and maturities. Under this method, 1-800-FLOWERS.COM's fair value of long-term obligations was not significantly different than the stated values at June 29, 1997, June 28, 1998 and March 28, 1999.

REVENUE RECOGNITION

Net revenues are generated by online, telephonic and retail fulfillment operations and primarily consist of the selling price of merchandise, net of returns and credits, and include customer service and shipping charges. Net revenues are recognized upon delivery of the order to the recipient of floral products and upon shipment of non-floral products. 1-800-FLOWERS.COM provides an allowance for sales returns in the period of sale, based upon historical experience.

COST OF REVENUES

Cost of revenues consists primarily of florist fulfillment costs (fees paid to wire services that serve as clearinghouses for floral orders, net of rebates), the cost of floral and non-floral merchandise sold from inventory or through third parties, and the associated costs of inbound freight and outbound shipping. Additionally, cost of revenues includes labor and facility costs related to wholesale operations.

MARKETING AND SALES

Marketing and sales expenses consist primarily of advertising and promotional expenditures, catalog costs, fees paid to strategic online partners, fulfillment (other than costs included in cost of revenues) and customer service center expenses as well as payroll and non-payroll related expenses for those areas engaged in marketing, selling, merchandising, customer service and fulfillment activities. All such marketing and sales costs are expensed when incurred.

In accordance with Statement of Position 93-7, REPORTING OF ADVERTISING COSTS, 1-800-FLOWERS.COM expenses all advertising costs at the time the advertisement is first shown. Advertising expense (including the amortization of deferred catalog costs of approximately $2,604,000, $0 and $13,771,000 for the year ended June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999, respectively) was approximately $15,100,000, $16,700,000, $16,691,000, $11,421,000 and $27,581,000 for the years ended June 30, 1996, June 29, 1997 and June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999, respectively.

TECHNOLOGY AND DEVELOPMENT

Technology and development expenses consist primarily of the payroll and operating expenses for the information technology group, maintenance, support and licensing costs pertaining to the order entry, customer service, fulfillment and database systems as well as all costs associated with the Web site, including designing, developing and third party hosting. All such technology and development costs are expensed as incurred.

F-10

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

LONG-LIVED ASSETS

When impairment indicators are present, 1-800-FLOWERS.COM reviews the carrying value of its assets in determining the ultimate recoverability of their unamortized values using future undiscounted cash flow analysis expected to be generated by the asset. If such assets are considered impaired, the impairment recognized is measured by the amount by which the carrying amount of the assets exceeds the future discounted cash flows. Assets to be disposed of are reported at the lower of the carrying amount or fair value, less costs to sell.

1-800-FLOWERS.COM evaluates the periods of amortization continually in determining whether later events and circumstances warrant revised estimates of useful lives. If estimates are changed, the unamortized costs will be allocated to the increased or reduced number of remaining periods in the revised useful life.

INCOME TAXES

Income taxes are provided using the liability method. Accordingly, deferred tax assets and liabilities are recognized for future tax consequences attributable to differences between the carrying amount of assets and liabilities for financial statement and income tax purposes, as determined under enacted tax laws and rates that will be in effect when the differences are expected to reverse.

STOCK-BASED COMPENSATION

1-800-FLOWERS.COM accounts for stock option grants in accordance with Accounting Principles Board Opinion No. 25, ACCOUNTING FOR STOCK ISSUED TO EMPLOYEES and complies with the disclosure provisions of Statement of Financial Accounting Standards No. 123, ACCOUNTING FOR STOCK-BASED COMPENSATION.

SEGMENT DISCLOSURES

Effective June 29, 1998, 1-800-FLOWERS.COM adopted Statement of Financial Accounting Standards No. 131, DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND RELATED INFORMATION. Statement 131 superseded Statement of Financial Accounting Standards No. 14, FINANCIAL REPORTING FOR SEGMENTS OF A BUSINESS ENTERPRISE. Statement 131 establishes standards for the way that public business enterprises report information about operating segments in annual financial statements and requires that those enterprises report selected information about operating segments in interim financial reports. Statement 131 also establishes standards for related disclosures about products and services, geographic areas, and major customers. 1-800-FLOWERS.COM operates in one business segment through any of its three access channels. The adoption of Statement 131 did not affect 1-800-FLOWERS.COM's consolidated results of operations or financial position.

For the years ended June 29, 1997 and June 28, 1998 and for the nine months ended March 28, 1999, the flowers and plants products category represented 92.1%, 86.9% and 72.2% of total net revenues, respectively. Additionally, for the nine months ended March 28, 1999, the home category represented 10.0% of total net revenues.

F-11

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

COMPREHENSIVE INCOME

Effective June 29, 1998, 1-800-FLOWERS.COM adopted Statement of Financial Accounting Standards No. 130, REPORTING COMPREHENSIVE INCOME. Statement 130 establishes new rules for the reporting and display of comprehensive income and its components; however, the adoption of this statement had no impact on 1-800-FLOWERS.COM's net income (loss) or stockholders' equity (deficit). Statement 130 requires unrealized gains or losses on 1-800-FLOWERS.COM's available-for-sale securities, which prior to adoption was reported separately in stockholders' equity, to be included in comprehensive income. The related tax effect on comprehensive income is not material for the periods presented. Prior year consolidated financial statements have been restated to conform to the requirements of Statement 130.

3. ACQUISITIONS

During the three years ended June 28, 1998, 1-800-FLOWERS.COM made the acquisitions described below, each of which has been accounted for as a purchase. Accordingly, the consolidated financial statements include the operating results of each business from the respective date of acquisition. No acquisitions were consummated during the nine-month period ended March 28, 1999.

THE PLOW & HEARTH, INC.

In April 1998, 1-800-FLOWERS.COM acquired 88% of the issued and outstanding shares of common stock of Plow & Hearth (70% of the fully diluted equity of Plow & Hearth due to the existence of 28,334 outstanding management stock options). Plow & Hearth is a catalog company located in Virginia. The acquisition price was $16,100,000, exclusive of the management put liability described below, of which $14,700,000 was financed through 1-800-FLOWERS.COM's credit agreement (see Note 5). The purchase price has been allocated to the assets acquired and the liabilities assumed based on fair values at the date of acquisition. The excess of the purchase price over the estimated fair values of the net assets acquired of $19,600,000 has been recorded as goodwill and is being amortized over 20 years.

1-800-FLOWERS.COM, Plow & Hearth and Plow & Hearth management shareholders and option holders entered into a stockholders' agreement effective with the acquisition. In accordance with the agreement, as amended, each management shareholder and option holder has the right to cause Plow & Hearth to purchase 12,668 shares of its outstanding stock and 28,344 stock options at a price contingent upon the operating profits of Plow & Hearth, with a minimum obligation upon either the death, disability or termination of employment of a management shareholder or option holder or the 60-day period commencing on April 3, 2002 and terminating on June 3, 2002. Accordingly, 1-800-FLOWERS.COM recorded a liability of $6,300,000 at the acquisition date. The liability at June 28, 1998 was adjusted to approximately $8,700,000 and, subsequently at March 28, 1999, to $6,300,000, based on the formula defined in the stockholders' agreement. This resulted in an increase and subsequent reduction of general and administrative expenses of approximately $1,631,000 for the year ended June 28, 1998 and the nine months ended March 28, 1999, respectively, reflecting the option holders percentage of the increase (decrease), with the remainder adjusted to goodwill. 1-800-FLOWERS.COM's minimum obligation under the put liability increases

F-12

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

3. ACQUISITIONS (CONTINUED)

to $8,400,000 upon the completion of an initial public offering of 1-800-FLOWERS.COM's common stock.

Additionally, under Plow & Hearth's amended and restated stock option plan, 35,342 shares of unissued Plow & Hearth common stock are reserved for issuance. The aforementioned 28,334 management stock options are immediately exercisable and expire in February 2008. In April 1998, Plow & Hearth issued 3,504 stock options to management at an exercise price equal to the per share acquisition price of $153.65. These options do not contain the management stockholder put option as defined in the preceding paragraph. These options will expire ten years from the issuance date and vest ratably over five years.

Concurrently with the acquisition of Plow & Hearth, 1-800-FLOWERS.COM also acquired an 85% interest in Plow & Hearth LP. Plow & Hearth owns the remaining 15%. Plow & Hearth LP owns the land and distribution center/office facility of Plow & Hearth and leases the facility to Plow & Hearth. The $800,000 purchase price has been allocated to the assets acquired and the liabilities assumed based on fair values at the date of acquisition. The purchase price approximates the estimated fair values of the net assets acquired, including the assumption of a $2,400,000 construction loan payable.

The following table reflects unaudited pro forma results of operations of 1-800-FLOWERS.COM and Plow & Hearth on the basis that the acquisition had taken place at the beginning of the earliest period presented:

                                                                                             YEARS ENDED
                                                                                    ------------------------------
                                                                                    JUNE 29, 1997   JUNE 28, 1998
                                                                                    --------------  --------------

                                                                                      (IN THOUSANDS, EXCEPT PER
                                                                                             SHARE DATA)
Net revenues......................................................................   $    222,324    $    257,747
                                                                                    --------------  --------------
                                                                                    --------------  --------------
Net income........................................................................   $      4,468    $      3,464
                                                                                    --------------  --------------
                                                                                    --------------  --------------
Net income applicable to common stockholders......................................   $      3,006    $      1,856
                                                                                    --------------  --------------
                                                                                    --------------  --------------
Net income per common share applicable to common stockholders:
  Basic...........................................................................   $       0.07    $       0.04
                                                                                    --------------  --------------
                                                                                    --------------  --------------
  Diluted.........................................................................   $       0.06    $       0.04
                                                                                    --------------  --------------
                                                                                    --------------  --------------
Shares used in the calculation of net income per common share:....................
  Basic...........................................................................         44,140          44,120
                                                                                    --------------  --------------
                                                                                    --------------  --------------
  Diluted.........................................................................         46,740          46,610
                                                                                    --------------  --------------
                                                                                    --------------  --------------

The unaudited pro forma consolidated results of operations are not necessarily indicative of the actual results that would have occurred had the acquisition been consummated on July 1, 1996 or of future operations of the combined companies.

F-13

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

3. ACQUISITIONS (CONTINUED) GREAT PLAINS WHOLESALE FLORISTS, INC.

In July 1997, 1-800-FLOWERS.COM's subsidiary, Floral Works, Inc., acquired the business and assets of Great Plains Wholesale Florists, Inc., a supplier of fresh cut flowers and arrangements to the supermarket industry, for $900,000 in cash and the issuance of a $900,000 four-year seller financed note bearing interest at 6.5% per annum. The purchase price has been allocated to the assets acquired and the liabilities assumed based on their fair values at the date of acquisition.

The excess of the purchase price over the net assets acquired, of approximately $1,744,000, has been recorded as goodwill and is being amortized over 15 years. Had this acquisition been consummated as of July 1, 1996, the unaudited pro forma consolidated net revenues and results of operations would not have been considered material for the year ended June 29, 1997.

FLORAL WORKS, INC.

In September 1996, 1-800-FLOWERS.COM invested $1,100,000 in cash for an 80% interest in Floral Works, Inc. which was formed in order to acquire specific assets and liabilities of FLS Floral Wholesalers Ltd. The purchase price has been allocated to the assets acquired and the liabilities assumed based on fair values at the date of acquisition. The excess of the purchase price over the estimated fair value of the net assets acquired of approximately $826,000 has been recorded as goodwill and is being amortized over 15 years.

Upon the sale or an initial public offering of 1-800-FLOWERS.COM, 1-800-FLOWERS.COM may elect to issue shares of its common stock in exchange for the minority stockholders' shares. Additionally, the minority stockholders received 75 stock appreciation rights with an exercise price of $2,800 per right. The stock appreciation rights vest ratably over 5 years and the exercise price increases 10% annually. At March 28, 1999, 40% of the stock appreciation rights are exercisable. Since issuance, 1-800-FLOWERS.COM has not recorded any provision related to such stock appreciation rights.

Had this acquisition been consummated as of July 3, 1995, the unaudited pro forma consolidated net revenues and results of operations would not have been considered material for the year ended June 30, 1996.

AMERICAN FLORAL SERVICES, INC.

In February 1994, 1-800-FLOWERS.COM completed an investment transaction with American Floral Services, Inc., a floral wire service. The investment consisted of 1-800-FLOWERS.COM purchasing a minority interest in American Floral Services Class A common stock and 15% preferred stock and a long-term note receivable. During the year ended June 30, 1996, the long-term note receivable was converted into additional preferred stock of American Floral Services. On June 30, 1997, American Floral Services repurchased, on a pro-rata basis, 59% of its then outstanding shares of Class A common stock in the amount of $387.16 per share. This transaction resulted in a gain on 1-800-FLOWERS.COM's investment in American Floral Services of approximately $1,545,000 which was received and recorded as other income during the year ended June 28, 1998. In addition, during the years ended June 29, 1997 and June 28, 1998 and the nine months ended March 29, 1998 and March 28, 1999, 1-800-FLOWERS.COM recorded $318,000,

F-14

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

3. ACQUISITIONS (CONTINUED) $123,000, $92,000 and $92,000, respectively, of other income representing the accrual of cumulative preferred stock dividends. Accrued preferred stock dividends at June 29, 1997 of $318,000 were paid in July 1997.

4. CAPITAL STOCK INVESTMENT AGREEMENTS

In January 1995, 1-800-FLOWERS.COM, its principal shareholder and a venture capital firm entered into an investment agreement, as amended, whereby each existing share of common stock was converted into one share of Class A common stock (which shares contain all voting rights of 1-800-FLOWERS.COM) and 100 shares of Class B common stock (which contain no voting rights). Additionally, Class C common stock (which contain no voting rights) and a preferred stock class were established.

Pursuant to the investment agreement, 1-800-FLOWERS.COM, upon obtaining financial and operational targets, has the right to draw up to $25,000,000 in funds. As of March 28, 1999, 1-800-FLOWERS.COM has taken $10,000,000 and based upon the structure and targets of the investment agreement, an additional $10,000,000 is immediately available. In exchange for each funds takedown, 1-800-FLOWERS.COM provides the venture capital firm a predetermined number of shares of Class C common stock and warrants to acquire shares of Class B common stock at a nominal price per share. Upon the takedown of $10,000,000 by 1-800-FLOWERS.COM in January 1995, the venture capital firm received 26,345 shares of Class C common stock and warrants to acquire 2,371,040 shares of Class A common stock expiring in 2005. The fair value of the warrants was estimated by 1-800-FLOWERS.COM at approximately $1,375,000. As of March 28, 1999, all of such warrants are outstanding. The Class C common stock accrues a cumulative dividend at the rate of 10% per annum and has a liquidation preference as to unpaid dividends and the original investment. 1-800-FLOWERS.COM may, at its option, repurchase and/or retire the shares of Class B and/or C common stock held by the venture capital firm in advance of the Class C common stock's 2005 stated redemption date, at which time the redemption value, including accrued dividends, of the Class C common stock would be approximately $970 per share. The investment agreement contains financial covenants with which 1-800-FLOWERS.COM is in compliance as of March 28, 1999.

On June 28, 1996, 1-800-FLOWERS.COM retired related party debt obligations of approximately $5,800,000, through $2,500,000 in cash and the balance in shares of Class B and Class C common stock. Accordingly, $3,300,000 of debt was converted to equity under terms similar to the terms of the investment agreement. As such, 8,477 shares of Class C common stock and 762,930 Class B warrants were issued. The fair value of the warrants was estimated by 1-800-FLOWERS.COM at approximately $492,000 and was charged to operations during the year ended June 30, 1996. The Class B warrants were immediately exercised into 762,930 shares of Class B common stock. The redemption value, including accrued dividends, of the Class C common stock at the 2005 stated redemption date would be approximately $917 per share.

Additionally, upon the completion of an exchange event, as defined in the investment agreement, each share of Class C common stock is convertible into one share of preferred stock and ten shares of Class B common stock.

On May 8, 1998, 1-800-FLOWERS.COM entered into a stock purchase agreement with a stockholder whereby 1-800-FLOWERS.COM purchased 1,400 shares of its Class A common stock and 140,000 shares of its Class B common stock for $133,000.

F-15

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

5. LONG-TERM DEBT

1-800-FLOWERS.COM's long-term debt obligations are as follows:

                                                                  JUNE 29, 1997   JUNE 28, 1998   MARCH 28, 1999
                                                                  --------------  --------------  ---------------
                                                                                  (IN THOUSANDS)
Bank term loan (1)..............................................    $       --      $       --      $    18,000
Standby credit note (2).........................................            --          15,500               --
Commercial notes and revolving credit line (3-5)................            --           2,333            6,497
Seller financed acquisition obligations (6-11)..................         3,277           3,867            3,430
Obligations under capital leases (see Note 11)..................         5,369           4,050            5,721
                                                                       -------    --------------  ---------------
                                                                         8,646          25,750           33,648
Less current maturities of long-term debt and obligations under
  capital leases................................................         2,055           3,287            5,500
                                                                       -------    --------------  ---------------
                                                                    $    6,591      $   22,463      $    28,148
                                                                       -------    --------------  ---------------
                                                                       -------    --------------  ---------------


(1) On March 19, 1999, 1-800-FLOWERS.COM entered into an agreement with a bank that provided for an $18,000,000 term loan and a $12,000,000 revolving credit line, bearing interest at LIBOR Index plus 2.25% per annum (7.31% at March 28, 1999) payable monthly. 1-800-FLOWERS.COM received the proceeds under the term loan during the nine-month period ended March 28, 1999 and used such proceeds to repay amounts outstanding under its previous credit agreement. Subsequent to March 28, 1999, 1-800-FLOWERS.COM borrowed $3,000,000 under the $12,000,000 revolving credit line.

As of March 28, 1999, 1-800-FLOWERS.COM is in default of certain covenants within the agreement. The bank has subsequently waived such defaults and amended the agreement whereby the term loan will be due and payable on the earlier of 1-800-FLOWERS.COM's successful completion of an initial public offering of its common stock or July 3, 2000. Additionally, the revolving credit line was reduced to $5,000,000. The amended agreement contains limited restrictive financial covenants.

(2) On April 3, 1998, 1-800-FLOWERS.COM entered into a credit agreement with a bank that provided for a $15,500,000 standby credit note and a $5,000,000 revolving credit facility. 1-800-FLOWERS.COM borrowed the full amount under the standby credit note in connection with the acquisitions of Plow & Hearth and Plow & Hearth LP (see Note 3). The credit agreement requires interest to be paid monthly. On March 19, 1999, 1-800-FLOWERS.COM repaid amounts then outstanding and entered into a new credit agreement with the same bank (see
(1) above).

Other components of long-term debt, relating to obligations of Plow & Hearth, are as follows:

(3) $2,400,000 commercial note dated June 13, 1997 ($2,278,000 outstanding at March 28, 1999) assumed in the Plow & Hearth and Plow & Hearth LP acquisitions, bearing interest at 8.19% per annum. The note is payable in 203 equal monthly installments of principal and interest commencing June 13, 1997.

F-16

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

5. LONG-TERM DEBT (CONTINUED)

(4) $4,500,000 revolving credit line dated September 28, 1998 ($2,789,000 outstanding at March 28, 1999) bearing interest equal to the monthly LIBOR Index plus 1.75% per annum (6.7% at March 28, 1999). Interest is paid monthly on the outstanding principal balance. The note is payable upon expiration of the line on September 15, 1999.

(5) $1,460,000 note dated July 1, 1998 ($1,430,000 outstanding at March 28, 1999) bearing interest equal to the monthly LIBOR Index plus 1.75% per annum (6.7% at March 28, 1999). The note is payable in 180 equal monthly installments of principal and interest commencing November 1, 1998.

The following notes relate to seller-financed acquisition obligations, all of which have been collateralized by either the stock or assets of various subsidiaries of 1-800-FLOWERS.COM:

(6) $2,225,000 in promissory notes payable dated October 10, 1994 bearing interest at rates between 9% and 12% per annum. Interest is paid monthly on the outstanding principal balance until the notes have been paid in full. The notes are payable in 60 equal monthly installments commencing November 1, 1999.

(7) $800,000 promissory note payable assumed October 10, 1994 ($133,000 outstanding at March 28, 1999) and dated September 1, 1993 bearing interest at 12% per annum. Interest is paid monthly on the outstanding principal balance until the note has been paid in full. The note is payable in 36 equal monthly installments commencing October 1, 1996.

(8) $200,000 promissory note payable assumed October 10, 1994 and dated September 1, 1993 bearing interest at 9% per annum. Interest is paid monthly on the outstanding principal balance until the note has been paid in full. The note is payable in 60 equal monthly installments commencing November 1, 1999.

(9) $275,000 promissory note payable dated November 1, 1994 ($180,000 outstanding at March 28, 1999) bearing interest at 8% per annum. The note is payable in 120 equal monthly installments of principal and interest commencing December 1, 1994.

(10) $95,000 note payable assumed November 1, 1994 ($17,000 outstanding at March 28, 1999) bearing interest at 8% per annum. The note is payable in 60 equal monthly installments of principal and interest commencing February 1, 1995.

(11) $900,000 promissory note payable dated July 1,1997 ($675,000 outstanding at March 28, 1999) bearing interest at 6.5% per annum. The note is payable in four equal installments of principal and interest commencing July 1, 1998.

F-17

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

5. LONG-TERM DEBT (CONTINUED)

As of March 28, 1999, long-term debt maturities, excluding amounts relating to capital leases, are as follows (in thousands):

YEAR                                                                           DEBT MATURITIES
-----------------------------------------------------------------------------  ---------------
2000.........................................................................    $     3,532
2001.........................................................................          5,655
2002.........................................................................          5,658
2003.........................................................................          5,436
2004.........................................................................          5,439
Thereafter...................................................................          2,207
                                                                               ---------------
                                                                                 $    27,927
                                                                               ---------------
                                                                               ---------------

The aggregate fair value of the long-term debt approximated the recorded amounts at March 28, 1999.

6. INCOME TAXES

Significant components of the provision (benefit) for income taxes are as follows (in thousands):

                                                                     YEARS ENDED                   NINE MONTHS ENDED
                                                        -------------------------------------  --------------------------
                                                         JUNE 30,     JUNE 29,     JUNE 28,      MARCH 29,     MARCH 28,
                                                           1996         1997         1998          1998          1999
                                                        -----------  -----------  -----------  -------------  -----------
Current:
  Federal.............................................   $     430    $   2,600    $   2,039     $     971     $  (2,293)
  State and local.....................................         180          705          877           418            --
                                                        -----------  -----------  -----------  -------------  -----------
                                                               610        3,305        2,916         1,389        (2,293)
Deferred..............................................         645         (170)         265           126          (633)
                                                        -----------  -----------  -----------  -------------  -----------
                                                         $   1,255    $   3,135    $   3,181     $   1,515     $  (2,926)
                                                        -----------  -----------  -----------  -------------  -----------
                                                        -----------  -----------  -----------  -------------  -----------

The reconciliation of income tax computed at the U.S. federal statutory tax rates to income tax expense is as follows:

                                                                     YEARS ENDED                    NINE MONTHS ENDED
                                                        -------------------------------------  ----------------------------
                                                         JUNE 30,     JUNE 29,     JUNE 28,                      MARCH 28,
                                                           1996         1997         1998      MARCH 29, 1998      1999
                                                        -----------  -----------  -----------  ---------------  -----------
Tax at U.S. statutory rates...........................        34.0%        34.0%        34.0%          34.0%         (34.0)%
State income taxes, net of federal tax benefit........         8.0          6.0          7.5            7.5           (3.1)
Nondeductible goodwill amortization...................         4.3          1.9          2.1            2.1            3.8
Dividends received deduction..........................          --         (1.0)        (4.4)          (4.4)          (0.2)
Other.................................................         3.3          0.8          0.2           (0.1)           0.6
Nondeductible compensation expense....................         6.5           --           --             --             --
(Decrease) increase in valuation allowance............        (5.8)          --           --             --            4.2
                                                               ---          ---          ---            ---          -----
                                                              50.3%        41.7%        39.4%          39.1%         (28.7)%
                                                               ---          ---          ---            ---          -----
                                                               ---          ---          ---            ---          -----

F-18

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

6. INCOME TAXES (CONTINUED)

Significant components of 1-800-FLOWERS.COM's deferred tax assets (liabilities) are as follows:

                                                                   JUNE 29, 1997   JUNE 28, 1998    MARCH 28, 1999
                                                                  ---------------  --------------  -----------------
                                                                                    (IN THOUSANDS)
Deferred tax assets:
  Bad debts.....................................................     $     321       $      481        $     400
  Other accrued expenses and reserves...........................           353            1,156              775
  Book in excess of tax depreciation............................            64               --               --
  State tax operating losses....................................            --               --              334
  Tax credits...................................................            --               --               93
  Valuation allowance...........................................            --               --             (427)
Deferred tax liabilities:
  Installment sales.............................................          (168)            (157)            (152)
  Tax in excess of book depreciation............................            --           (1,175)             (85)
                                                                        ------          -------           ------
Net deferred taxes..............................................     $     570       $      305        $     938
                                                                        ------          -------           ------
                                                                        ------          -------           ------

1-800-FLOWERS.COM paid income taxes of approximately $1,244,000, $1,700,000, $2,930,000, $2,194,000 and $1,726,000 for the years ended June 30, 1996, June 29, 1997 and June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999, respectively.

7. SUPPLEMENTARY FINANCIAL INFORMATION

PROPERTY, PLANT AND EQUIPMENT

                                                                  JUNE 29, 1997   JUNE 28, 1998   MARCH 28, 1999
                                                                  --------------  --------------  ---------------
                                                                                  (IN THOUSANDS)
Computer equipment..............................................    $    5,948      $    9,648      $    14,447
Software development costs......................................           828           5,997            6,623
Telecommunication equipment.....................................         3,547           3,854            4,207
Leasehold improvements..........................................         2,497           3,715            6,554
Building and building improvements..............................            --           3,463            3,848
Equipment.......................................................         1,015           1,917            2,266
Furniture and fixtures..........................................         1,012           1,437            2,198
Land............................................................            --             389              389
                                                                  --------------  --------------  ---------------
                                                                        14,847          30,420           40,532
Accumulated depreciation and amortization.......................         6,361          11,041           15,700
                                                                  --------------  --------------  ---------------
                                                                    $    8,486      $   19,379      $    24,832
                                                                  --------------  --------------  ---------------
                                                                  --------------  --------------  ---------------

F-19

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

7. SUPPLEMENTARY FINANCIAL INFORMATION (CONTINUED) INVESTMENTS

                                                           JUNE 29, 1997             JUNE 28, 1998
                                                      ------------------------  ------------------------
                                                       AMORTIZED                 AMORTIZED                 MARCH 28,
                                                         COST      FAIR VALUE      COST      FAIR VALUE      1999
                                                      -----------  -----------  -----------  -----------  -----------
                                                                              (IN THOUSANDS)
Investments available-for-sale:
  Federal and municipal government bonds............   $   4,576    $   4,581    $   5,173    $   5,178
  Equity securities.................................           5            6          266          275
  Corporate notes...................................         560          559           --           --
                                                      -----------  -----------  -----------  -----------
                                                           5,141    $   5,146        5,439    $   5,453
                                                      -----------  -----------  -----------  -----------
                                                                   -----------               -----------
Other investments:
  Equity investment in American Floral Services.....         918                       918                 $     918
  Other.............................................          --                        46                        69
                                                      -----------               -----------                    -----
                                                           6,059                     6,403                       987
Less short-term investments.........................       3,134                     5,034                        --
                                                      -----------               -----------                    -----
                                                       $   2,925                 $   1,369                 $     987
                                                      -----------               -----------                    -----
                                                      -----------               -----------                    -----

Maturities of investments classified as available-for-sale were as follows (in thousands):

                                                                          JUNE 29, 1997           JUNE 28, 1998
                                                                      ----------------------  ----------------------
                                                                       AMORTIZED     FAIR      AMORTIZED     FAIR
                                                                         COST        VALUE       COST        VALUE
                                                                      -----------  ---------  -----------  ---------
Due in one year or less.............................................   $   3,134   $   3,210   $   5,034   $   5,034
Due after one year..................................................       2,002       1,930         139         144
Equity securities not due at a specific date........................           5           6         266         275
                                                                      -----------  ---------  -----------  ---------
                                                                       $   5,141   $   5,146   $   5,439   $   5,453
                                                                      -----------  ---------  -----------  ---------
                                                                      -----------  ---------  -----------  ---------

There were no gross unrealized holding losses at June 29, 1997 or June 28, 1998.

OTHER ASSETS

                                                                   JUNE 29, 1997   JUNE 28, 1998   MARCH 28, 1999
                                                                  ---------------  --------------  ---------------
                                                                                   (IN THOUSANDS)
Exclusive online marketing contract.............................     $      --       $       --       $   3,125
Deferred catalog costs..........................................            --              669           1,772
Other assets....................................................           999            1,429           1,451
                                                                         -----          -------         -------
                                                                           999            2,098           6,348
Accumulated amortization........................................           200              303             425
                                                                         -----          -------         -------
                                                                     $     799       $    1,795       $   5,923
                                                                         -----          -------         -------
                                                                         -----          -------         -------

F-20

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

7. SUPPLEMENTARY FINANCIAL INFORMATION (CONTINUED) STATEMENTS OF CASH FLOWS

Changes in operating working capital items, excluding the effects of acquisitions:

                                                       YEARS ENDED               NINE MONTHS ENDED
                                             -------------------------------  ------------------------
                                             JUNE 30,   JUNE 29,   JUNE 28,    MARCH 29,    MARCH 28,
                                               1996       1997       1998        1998         1999
                                             ---------  ---------  ---------  -----------  -----------
                                                                  (IN THOUSANDS)
Receivables................................  $  (1,381) $  (1,475) $  (1,908)  $  (1,033)   $  (2,765)
Inventories................................       (158)        32       (373)       (169)      (3,089)
Prepaid and other..........................     (1,159)       838        732      (2,207)        (292)
Accounts payable...........................      3,833      1,742      3,655         317        6,247
Accrued expenses...........................       (131)       278     (2,010)        945        1,220
Recoverable income taxes...................         --         --         --          --       (3,217)
Taxes payable..............................       (113)     1,132       (380)     (1,082)        (845)
                                             ---------  ---------  ---------  -----------  -----------
                                             $     891  $   2,547  $    (284)  $  (3,229)   $  (2,741)
                                             ---------  ---------  ---------  -----------  -----------
                                             ---------  ---------  ---------  -----------  -----------

Changes in operating nonworking capital items, excluding the effects of acquisitions:

                                                                    YEARS ENDED                  NINE MONTHS ENDED
                                                        -----------------------------------  -------------------------
                                                         JUNE 30,     JUNE 29,    JUNE 28,    MARCH 29,     MARCH 28,
                                                           1996         1997        1998         1998         1999
                                                        -----------  -----------  ---------  ------------  -----------
                                                                                (IN THOUSANDS)
Other assets, including goodwill and licenses.........   $     (75)   $     (24)  $  (1,821)  $     (984)   $  (4,913)
Other liabilities.....................................          62           80         (43)        (509)         941
                                                               ---          ---   ---------  ------------  -----------
                                                         $     (13)   $      56   $  (1,864)  $   (1,493)   $  (3,972)
                                                               ---          ---   ---------  ------------  -----------
                                                               ---          ---   ---------  ------------  -----------

Interest paid amounted to approximately $3,360,000, $912,000, $879,000, $720,000 and $2,113,000 for the years ended June 30, 1996, June 29, 1997 and June 28, 1999 and for the nine months ended March 29, 1998 and March 28, 1999, respectively.

Cash receipts on notes receivable amounted to $413,000, $600,000, $723,000, $542,000 and $492,000 for the years ended June 30, 1996, June 29, 1997 and June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999, respectively.

F-21

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

7. SUPPLEMENTARY FINANCIAL INFORMATION (CONTINUED)

ACCRUED EXPENSES

                                                                  JUNE 29, 1997   JUNE 28, 1998   MARCH 28, 1999
                                                                  --------------  --------------  ---------------
                                                                                  (IN THOUSANDS)
Payroll and payroll related items...............................    $    1,510      $    1,877       $   2,354
Credits and chargeback reserve..................................           400             425             320
Sales and use taxes.............................................           289              61             409
Interest........................................................            --             298              48
Other...........................................................           426             440           1,190
                                                                       -------         -------         -------
                                                                    $    2,625      $    3,101       $   4,321
                                                                       -------         -------         -------
                                                                       -------         -------         -------

8. PROFIT SHARING PLAN

1-800-FLOWERS.COM established a 401(k) Profit Sharing Plan which covers substantially all eligible employees of 1-800-FLOWERS.COM. All full-time employees of 1-800-FLOWERS.COM and its subsidiaries who have attained the age of 21 are eligible to participate upon completion of one year of service. Participants may elect to make voluntary contributions to the 401(k) plan in amounts not exceeding federal guidelines. On an annual basis 1-800-FLOWERS.COM, as determined by its board of directors, may make certain discretionary contributions. Employees are vested in 1-800-FLOWERS.COM's contribution based upon years of service. 1-800-FLOWERS.COM made contributions of $50,000, $101,000, $92,000, $63,000 and $54,000 for the years ended June 30, 1996, June 29, 1997 and June 28, 1999 and for the nine months ended March 29, 1998 and March 28, 1999, respectively.

9. STOCK OPTION PLAN

In January 1997, 1-800-FLOWERS.COM's board of directors approved 1-800-FLOWERS.COM's 1997 Stock Option Plan. The stock option plan authorizes the granting to key employees, officers, directors and consultants of 1-800-FLOWERS.COM options to purchase an aggregate of 5,985,440 shares of 1-800-FLOWERS.COM's Class B common stock, $0.01 par value. The options may be either incentive stock options or non-qualified stock options. The exercise price of an option shall be determined by 1-800-FLOWERS.COM's board of directors or compensation committee of the board at the time of grant, provided, however, that in the case of an incentive stock option the exercise price may not be less than 100% of the fair market value of such stock at the time of the grant, or less than 110% of such fair market value in the case of options granted to a 10% owner of 1-800-FLOWERS.COM's stock. The vesting and expiration periods of options issued under the stock option plan are determined by 1-800-FLOWERS.COM's board of directors or compensation committee as set forth in the applicable option agreement, provided that the expiration date shall not be later than ten years from the date of grant.

During January 1999, 1-800-FLOWERS.COM issued stock options to employees to purchase 200,000 shares of common stock at $2.00 per share, which was considered to be the fair value of the common stock at that time and vest at the rate of 25% per year on the anniversary of the grant

F-22

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

9. STOCK OPTION PLAN (CONTINUED)

date. Soon thereafter, 1-800-FLOWERS.COM entered into discussions with an investor to purchase shares of common stock at $10.43 per share; accordingly, for accounting purposes, 1-800-FLOWERS.COM used such per share value to record a deferred compensation charge of $1,680,000, of which $105,000 was amortized during the nine months ended March 28, 1999, associated with the option grants in January 1999.

The following table summarizes activity in stock options:

                                                                    YEARS ENDED
                                                 -------------------------------------------------     NINE MONTHS ENDED
                                                     JUNE 29, 1997             JUNE 28, 1998             MARCH 28, 1999
                                                 ----------------------  -------------------------  ------------------------
                                                             WEIGHTED                   WEIGHTED                  WEIGHTED
                                                  SHARES      AVERAGE       SHARES       AVERAGE      SHARES       AVERAGE
                                                   UNDER     EXERCISE       UNDER       EXERCISE       UNDER      EXERCISE
                                                  OPTION       PRICE        OPTION        PRICE       OPTION        PRICE
                                                 ---------  -----------  ------------  -----------  -----------  -----------
Balance, beginning of year.....................         --   $      --       427,750    $    1.30       525,500   $    1.36
Grants.........................................    427,750        1.30       102,500         1.61       712,000        2.00
Forfeitures....................................         --          --        (4,750)        1.18            --          --
                                                 ---------               ------------               -----------
Balance, end of year...........................    427,750        1.30       525,500         1.36     1,237,500        1.73
                                                 ---------               ------------               -----------
                                                 ---------               ------------               -----------
Weighted-average fair value of options issued
  during the period............................              $    0.22                  $    0.73                 $    0.90

The following table summarizes information about stock options outstanding at March 28, 1999:

                                                                                   WEIGHTED-
                                                                                    AVERAGE
                                                                                   REMAINING
                                                        OPTIONS       OPTIONS     CONTRACTUAL
EXERCISE PRICE                                        OUTSTANDING   EXERCISABLE       LIFE
----------------------------------------------------  ------------  ------------  ------------
$1.30...............................................      423,000       253,800   2.8 years
 1.61...............................................      102,500        25,630   8.8
 2.00...............................................      712,000       393,000   9.4
                                                      ------------  ------------
                                                        1,237,500       672,430   7.1
                                                      ------------  ------------
                                                      ------------  ------------

At March 31, 1999, 1-800-FLOWERS.COM has reserved approximately 8,710,000 shares of common stock for issuance under common stock options, warrants and conversion of Class C common stock.

FAIR VALUE DISCLOSURES

Pro forma information regarding net income (loss) is required by Statement of Financial Accounting Standards No. 123, ACCOUNTING FOR STOCK-BASED COMPENSATION,which also requires that the information be determined as if 1-800-FLOWERS.COM had accounted for its stock options under the fair value method of that statement. The fair value of these options was estimated at the date of grant using the minimum value option pricing model with the following assumptions: risk free interest rate of 6%; no dividend yield and a weighted-average expected life of the options of 5 years at date of grant. Because the determination of fair value of all options granted after such

F-23

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

9. STOCK OPTION PLAN (CONTINUED)

time as 1-800-FLOWERS.COM becomes a public entity will include an expected volatility factor in addition to the factors described above, the results presented below may not be indicative of future periods.

For purposes of pro forma disclosures, the estimated fair value of the options is amortized to expense over the options' vesting period. 1-800-FLOWERS.COM pro forma financial information is as follows:

                                                         YEARS ENDED                   NINE MONTHS ENDED
                                                ------------------------------  --------------------------------
                                                JUNE 29, 1997   JUNE 28, 1998   MARCH 29, 1998   MARCH 28, 1999
                                                --------------  --------------  ---------------  ---------------

                                                             (IN THOUSANDS, EXCEPT PER SHARE DATA)
Net income (loss) applicable to common
  stockholders:
  As reported.................................    $    2,925      $    3,466       $   1,190        $  (8,682)
  Pro forma...................................         2,898           3,438           1,172           (9,095)
Basic earnings (loss) per share applicable to
  common stockholders:
  As reported.................................         $0.07           $0.08            $0.03           $(0.20  )
  Pro forma...................................          0.07            0.08             0.03            (0.21  )
Diluted earnings (loss) per share applicable
  to common stockholders:
  As reported.................................         $0.06           $0.07            $0.03           $(0.20  )
  Pro forma...................................          0.06            0.07             0.03            (0.21  )

F-24

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

10. BASIC AND DILUTED EARNINGS PER SHARE

The following sets forth the computation of basic and diluted earnings
(loss) per common share data:

                                                   YEARS ENDED                            NINE MONTHS ENDED
                                -------------------------------------------------  --------------------------------
                                 JUNE 30, 1996    JUNE 29, 1997    JUNE 28, 1998   MARCH 29, 1998   MARCH 28, 1999
                                ---------------  ---------------  ---------------  ---------------  ---------------

                                                                  (IN THOUSANDS)
Numerator:
  Net income (loss)...........     $   1,297        $   4,387        $   5,074        $   2,396        $  (7,354)
  Redeemable Class C common
    stock dividends...........        (1,029)          (1,462)          (1,608)          (1,206)          (1,328)
                                ---------------  ---------------  ---------------  ---------------  ---------------
  Net income (loss) applicable
    to common stockholders....          $268     $      2,925     $      3,466     $      1,190     $     (8,682   )
                                ---------------  ---------------  ---------------  ---------------  ---------------
                                ---------------  ---------------  ---------------  ---------------  ---------------
Denominator:
  Denominator for basic
    earnings (loss) per share-
    weighted average common
    shares outstanding........        47,050           44,140           44,120           44,140           44,000
Effect of dilutive securities:
  Employee stock options......            --              230              120              240               --
  Warrants....................         2,370            2,370            2,370            2,370               --
                                ---------------  ---------------  ---------------  ---------------  ---------------
  Dilutive potential common
    shares....................         2,370            2,600            2,490            2,610               --
                                ---------------  ---------------  ---------------  ---------------  ---------------
  Denominator for diluted
    earnings (loss) per share-
    weighted average common
    shares outstanding and
    assumed conversions.......        49,420           46,740           46,610           46,750           44,000
                                ---------------  ---------------  ---------------  ---------------  ---------------
                                ---------------  ---------------  ---------------  ---------------  ---------------

During the nine months ended March 28, 1999, options and warrants to purchase 3,420,000 shares of common stock (using the treasury stock method) were excluded from the diluted loss per share computation as their effect would be antidilutive. Additionally, for all periods presented, 350,000 shares of common stock to be issued upon the conversion of Class C common stock (See Note 4) was excluded from the diluted loss per share computation as its effect would be antidilutive.

11. COMMITMENTS AND CONTINGENCIES

LEASES

1-800-FLOWERS.COM currently leases office, store facilities, and equipment under various operating leases through fiscal 2009. As leases expire, it can be expected that in the normal course of business they will be renewed or replaced. Most lease agreements contain renewal options and rent escalation clauses and require 1-800-FLOWERS.COM to pay real estate taxes, insurance, common area maintenance and operating expenses applicable to the leased properties. 1-800-FLOWERS.COM has also entered into leases that are on a month-to-month basis.

1-800-FLOWERS.COM also leases certain computer, telecommunication and related equipment under capital leases, which are included in property and equipment with a capitalized cost of

F-25

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

11. COMMITMENTS AND CONTINGENCIES (CONTINUED)

approximately $6,500,000, $7,037,000 and $10,124,000 at June 29, 1997, June 28, 1998 and March 28, 1999, respectively, and accumulated amortization of $3,500,000, $5,031,000 and $6,453,000 respectively. Under the terms of one of these leases, 1-800-FLOWERS.COM is required to maintain an irrevocable standby letter of credit in the amount of approximately $785,000 which is renewable annually.

As of March 28, 1999, future minimum payments under noncancelable equipment lease obligations and operating leases with initial terms of one year or more consist of the following:

                                                                            OBLIGATIONS
                                                                               UNDER
                                                                             EQUIPMENT    OPERATING
                                                                              LEASES       LEASES
                                                                            -----------  -----------
                                                                                 (IN THOUSANDS)
2000......................................................................   $   2,015    $   4,848
2001......................................................................       1,240        4,273
2002......................................................................         935        4,107
2003......................................................................         735        3,817
2004......................................................................          95        3,457
Thereafter................................................................           3        4,372
                                                                            -----------  -----------
Total minimum lease payments..............................................       5,023    $  24,874
                                                                                         -----------
                                                                                         -----------
Less amounts representing interest........................................        (684)
                                                                            -----------
Present value of net minimum lease payments...............................   $   4,339
                                                                            -----------
                                                                            -----------

1-800-FLOWERS.COM, through the Amalgamated Consolidated Enterprises acquisition, subleases land and buildings (which are leased from third parties) to 1-800-FLOWERS.COM's franchisees. Certain of the leases, other than land leases which have been classified as operating leases, are classified as capital leases and have initial lease terms of approximately 20 years (including option periods in some cases).

The following schedule, as of March 28, 1999, reflects the lease receipts due from franchisees (shown as Capitalized Investment in Leases) and capital lease payment obligations:

                                                                       CAPITALIZED    OBLIGATIONS
                                                                      INVESTMENT IN  UNDER CAPITAL
                                                                         LEASES          LEASES
                                                                      -------------  --------------
                                                                             (IN THOUSANDS)
2000................................................................    $     490      $      409
2001................................................................          454             401
2002................................................................          394             359
2003................................................................          280             245
2004................................................................          185             177
Thereafter..........................................................          202             202
                                                                      -------------       -------
Total minimum lease payments........................................        2,005           1,793
Less interest.......................................................         (476)           (411)
                                                                      -------------       -------
Present value of net minimum lease payments.........................    $   1,529      $    1,382
                                                                      -------------       -------
                                                                      -------------       -------

F-26

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

11. COMMITMENTS AND CONTINGENCIES (CONTINUED) At March 28, 1999, the aggregate future rental expense under long-term operating leases for land and buildings and corresponding sublease rental income under long-term operating subleases were as follows:

                                                                               SUBLEASE   SUBLEASE
                                                                                INCOME     EXPENSE
                                                                               ---------  ---------
                                                                                  (IN THOUSANDS)
2000.........................................................................  $   3,283  $   3,216
2001.........................................................................      2,952      2,900
2002.........................................................................      2,451      2,411
2003.........................................................................      2,049      2,015
2004.........................................................................      1,781      1,749
Thereafter...................................................................      5,729      5,573
                                                                               ---------  ---------
                                                                               $  18,245  $  17,864
                                                                               ---------  ---------
                                                                               ---------  ---------

In addition to the above, 1-800-FLOWERS.COM has agreed to provide rent guarantees for leases entered into by certain franchisees with third party landlords. At March 28, 1999, the aggregate minimum rent due by franchisees guaranteed by 1-800-FLOWERS.COM during the eight-year period ending in fiscal year 2006 was approximately $581,000.

Rent expense was approximately $5,000,0000, $5,800,000, $5,637,000, $4,508,000 and $5,543,000 for the years ended June 30, 1996, June 29, 1997 and June 28, 1998 and for the nine months ended March 29, 1998 and March 28, 1999.

1-800-FLOWERS.COM has commitments under exclusive online marketing agreements with AOL and AOL.com whereby 1-800-FLOWERS.COM will pay a minimum of $11,500,000 over a four-year period commencing July 1, 1997. Such online marketing costs are capitalized and amortized over the greater of the ratio of the number of impressions delivered over the total number of contracted impressions, or a straight-line basis over the term of the agreement. Through March 28, 1999, 1-800-FLOWERS.COM has paid $7,500,000 pursuant to such online marketing agreements. The remaining $4,000,000 is payable $3,000,000 in July 1999, and $500,000 during each of the fiscal years ending June 2000 and 2001. The unamortized balance of such costs were approximately $0 and $3,125,000 at June 28, 1998 and March 28, 1999, respectively, and were included in other non-current assets. Additionally, 1-800-FLOWERS.COM is required to share a portion of revenue derived from such online marketing agreements. Such amount is expensed as the related revenue is recognized.

LITIGATION

There are various claims, lawsuits, and pending actions against 1-800-FLOWERS.COM and its subsidiaries incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the ultimate resolution of such claims, lawsuits and pending actions will not have a material adverse effect on 1-800-FLOWERS.COM's consolidated financial position, results of operations or liquidity.

F-27

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

(INFORMATION FOR THE NINE MONTHS ENDED MARCH 29, 1998 IS UNAUDITED)

12. CAPITAL TRANSACTIONS

On May 20, 1999, 1-800-FLOWERS.COM completed a private placement of 984,493 shares of non-voting Series B preferred stock, yielding net proceeds of $101,600,000. In connection with this private placement, all shares of Redeemable Class C common stock were redeemed and a portion reinvested in 143,053 shares of such preferred stock. The non-voting Series B preferred stock was subsequently converted into voting Series A preferred stock. The Series A preferred stock has a preference in liquidation and each share of preferred stock is convertible into ten shares (assuming the stock split described below) of Class A common stock upon the completion of an initial public offering.

On May 20, 1999, the board of directors and stockholders approved an increase in the number of authorized shares of common stock to 400,000,000 and preferred stock to 1,200,000. On July 7, 1999, 1-800-FLOWERS.COM amended and restated its certificate of incorporation to provide that all previously outstanding shares of Class A common stock, which the holders of were entitled to one vote per share, and Class B common stock, which contained no voting rights, convert into a new series of Class B common stock and are entitled to 10 votes per share. Each share of Class B common stock shall automatically convert into one share of Class A common stock upon transfer, with limited exception. Additionally, a new series of Class A common stock was established that entitles the holders to one vote per share. Also on July 7, 1999, the board of directors and stockholders approved an amendment to the certificate of incorporation to be effective on , 1999 that provides for a ten-for-one split of the outstanding shares of common stock and an increase in the number of authorized shares of preferred stock to 10,000,000. Retroactive effect has been given to the stock split. All common stock, option and warrant data has been restated to reflect the stock split.

F-28

INDEPENDENT AUDITORS' REPORT

The Board of Directors
The Plow & Hearth, Inc.:

We have audited the accompanying consolidated balance sheets of The Plow & Hearth, Inc. (the "Company") as of December 31, 1996 and 1997, and the related consolidated statements of income, changes in stockholders' equity and cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing standards. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of The Plow & Hearth, Inc. as of December 31, 1996 and 1997, and the results of their operations and their cash flows for the years then ended in conformity with generally accepted accounting principles.

KPMG LLP

Roanoke, Virginia
March 9, 1998

F-29

THE PLOW & HEARTH, INC.

CONSOLIDATED BALANCE SHEETS

DECEMBER 31, 1996 AND 1997

                                                                                        1996            1997
                                                                                   --------------  --------------
ASSETS (NOTE 2)
Current assets:
  Cash and cash equivalents (note 7).............................................  $    4,318,609  $    3,686,460
  Accounts receivable (note 7):
    Trade........................................................................         315,054         561,292
    Other........................................................................         143,588         201,194
  Inventories....................................................................       2,132,218       3,563,486
  Deferred catalog costs.........................................................         858,390         723,537
  Deferred income taxes (note 6).................................................          89,954         194,216
  Prepaid expenses and other current assets......................................          25,260          63,122
                                                                                   --------------  --------------
    Total current assets.........................................................       7,883,073       8,993,307
                                                                                   --------------  --------------
Property, plant and equipment (note 3):
  Land and improvements..........................................................         345,295         345,295
  Building.......................................................................       2,626,979       2,626,979
  Leasehold improvements.........................................................         113,872         117,920
  Furniture, fixtures and equipment..............................................       1,755,545       1,993,735
                                                                                   --------------  --------------
                                                                                        4,841,691       5,083,929
  Less accumulated depreciation and amortization.................................       1,483,781       1,755,751
                                                                                   --------------  --------------
Net property, plant and equipment................................................       3,357,910       3,328,178
                                                                                   --------------  --------------
Deferred income taxes (note 6)...................................................          17,694           3,634
Purchased software costs, net (note 1)...........................................         136,067         130,145
Intangibles, net (note 1)........................................................              --          20,005
Other assets, net................................................................          43,887          43,845
                                                                                   --------------  --------------
                                                                                          197,648         197,629
                                                                                   --------------  --------------
                                                                                   $   11,438,631  $   12,519,114
                                                                                   --------------  --------------
                                                                                   --------------  --------------
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current maturities of long-term debt and obligations under capital leases
    (notes 2 and 3)..............................................................  $      602,706  $       83,769
  Accounts payable...............................................................       2,890,881       1,843,734
  Accrued expenses...............................................................         852,010       1,214,156
  Customer deposits..............................................................         153,021         152,283
  Income taxes payable...........................................................         817,321       1,307,424
                                                                                   --------------  --------------
    Total current liabilities....................................................       5,315,939       4,601,366
                                                                                   --------------  --------------
Long-term debt and obligations under capital leases, excluding current maturities
  (notes 2 and 3)................................................................       2,588,839       2,317,222
                                                                                   --------------  --------------
Minority interest (note 1).......................................................         573,347         528,818
                                                                                   --------------  --------------
Stockholders' equity (notes 4 and 8):
  Common stock, $.10 par value, 200,000 shares authorized; issued and outstanding
    107,256 and 105,356 at December 31, 1996 and 1997, respectively..............          10,726          10,536
  Additional paid-in capital.....................................................       1,397,926       1,336,366
  Retained earnings..............................................................       1,551,854       3,724,806
                                                                                   --------------  --------------
Total stockholders' equity.......................................................       2,960,506       5,071,708
Commitments and contingencies (notes 1, 2, 3, 5 and 8)
                                                                                   --------------  --------------
                                                                                   $   11,438,631  $   12,519,114
                                                                                   --------------  --------------
                                                                                   --------------  --------------

See accompanying notes to consolidated financial statements.

F-30

THE PLOW & HEARTH, INC.

CONSOLIDATED STATEMENTS OF INCOME

                                                           YEARS ENDED
                                                  ------------------------------        THREE MONTHS ENDED
                                                   DECEMBER 31,    DECEMBER 31,   ------------------------------
                                                       1996            1997         MARCH 31,       MARCH 31,
                                                  --------------  --------------       1997            1998
                                                                                  --------------  --------------
                                                                                   (UNAUDITED)     (UNAUDITED)
Operating revenues:
  Merchandise sales, net........................  $   29,045,513  $   38,996,352  $    3,616,611  $    4,901,994
  Mailing list rental income....................         290,569         188,495          59,087          52,994
  Membership fee income.........................         231,711          13,056          11,870              --
  Shipping income, net of shipping costs........         418,896         433,947         (23,462)        (38,278)
                                                  --------------  --------------  --------------  --------------
                                                      29,986,689      39,631,850       3,664,106       4,916,710
                                                  --------------  --------------  --------------  --------------

Operating costs and expenses:
  Cost of goods sold............................      16,101,851      21,653,476       2,131,043       2,913,920
  Catalog production and marketing costs........       7,864,827       9,539,107         794,933       1,134,658
  Selling, general and administrative
    expenses....................................       3,759,736       4,619,167         855,724       5,017,158
                                                  --------------  --------------  --------------  --------------
                                                      27,726,414      35,811,750       3,781,700       9,065,736
                                                  --------------  --------------  --------------  --------------
Income (loss) from operations...................       2,260,275       3,820,100        (117,594)     (4,149,026)

Other income (expense):
  Interest expense..............................        (325,108)       (248,449)        (69,476)        (38,967)
  Interest income...............................          24,490         101,041          38,428          43,261
  Other, net....................................          90,940         (37,265)         24,132         (77,311)
  Minority interest.............................         (25,462)        (25,471)         (7,515)        (19,713)
                                                  --------------  --------------  --------------  --------------
                                                        (235,140)       (210,144)        (14,431)        (92,730)
                                                  --------------  --------------  --------------  --------------
Income (loss) before income taxes...............       2,025,135       3,609,956        (132,025)     (4,241,756)
Income tax expense (benefit) (note 6)...........         767,941       1,437,004         (46,438)     (1,689,886)
                                                  --------------  --------------  --------------  --------------
Net income (loss)...............................  $    1,257,194  $    2,172,952  $      (85,587) $   (2,551,870)
                                                  --------------  --------------  --------------  --------------
                                                  --------------  --------------  --------------  --------------

See accompanying notes to consolidated financial statements.

F-31

THE PLOW & HEARTH, INC.

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

YEARS ENDED DECEMBER 31, 1996 AND 1997 AND

THREE MONTHS ENDED MARCH 31, 1998 (UNAUDITED)

                                                 COMMON STOCK       ADDITIONAL                       TOTAL
                                             --------------------     PAID-IN       RETAINED     STOCKHOLDERS'
                                              SHARES     AMOUNT       CAPITAL       EARNINGS         EQUITY
                                             ---------  ---------  -------------  -------------  --------------
Balances, December 31, 1995................    107,006  $  10,701  $   1,394,851  $     294,660   $  1,700,212
Exercise of employee stock options ($22.50
  per share) (note 4)......................        810         81         18,144             --         18,225
Common stock purchased ($32.50 per
  share)...................................       (560)       (56)       (18,144)            --        (18,200)
Tax benefit of stock options exercised
  (note 4).................................         --         --          3,075             --          3,075
Net income.................................         --         --             --      1,257,194      1,257,194
                                             ---------  ---------  -------------  -------------  --------------
Balances, December 31, 1996................    107,256     10,726      1,397,926      1,551,854      2,960,506
Common stock purchased ($32.50 per
  share)...................................     (1,900)      (190)       (61,560)            --        (61,750)
Net income.................................         --         --             --      2,172,952      2,172,952
                                             ---------  ---------  -------------  -------------  --------------
Balances, December 31, 1997................    105,356     10,536      1,336,366      3,724,806      5,071,708
Employee stock options (unaudited).........         --         --      3,945,826             --      3,945,826
Net loss (unaudited).......................         --         --             --     (2,551,870)    (2,551,870)
                                             ---------  ---------  -------------  -------------  --------------
Balances, March 31, 1998 (unaudited).......    105,356  $  10,536  $   5,282,192  $   1,172,936   $  6,465,664
                                             ---------  ---------  -------------  -------------  --------------
                                             ---------  ---------  -------------  -------------  --------------

See accompanying notes to consolidated financial statements.

F-32

THE PLOW & HEARTH, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                             YEARS ENDED                 THREE MONTHS ENDED
                                                                    ------------------------------  ----------------------------
                                                                     DECEMBER 31,    DECEMBER 31,     MARCH 31,      MARCH 31,
                                                                         1996            1997           1997           1998
                                                                    --------------  --------------  -------------  -------------
                                                                                                     (UNAUDITED)    (UNAUDITED)
Cash flows from operating activities:
  Net income (loss)...............................................   $  1,257,194    $  2,172,952   $     (85,587) $  (2,551,870)
  Adjustments to reconcile net income (loss) to net cash provided
    by (used in) operating activities:
      Employee stock options......................................             --              --              --      3,945,826
      Depreciation and amortization...............................        392,480         366,022          85,416         90,340
      Minority interest...........................................         25,462          25,471           7,515         19,713
      Provision for deferred income taxes.........................        (53,161)        (90,202)          3,214        106,075
      Provision for inventory obsolescence........................         (5,000)         47,000          16,500         36,000
      (Increase) decrease in:
        Accounts receivable.......................................        245,342        (303,844)        209,602        375,872
        Inventories...............................................        119,881      (1,478,268)        (53,530)      (145,412)
        Deferred catalog costs....................................       (418,457)        134,853        (240,071)      (190,414)
        Income taxes refundable...................................         93,477              --         175,049     (1,589,137)
        Prepaid expenses and other current assets.................           (586)        (37,862)        (66,244)       (35,884)
        Other assets..............................................         (7,702)          9,555             (43)            --
      Increase (decrease) in:
        Accounts payable..........................................        335,387      (1,047,147)     (2,046,005)      (156,517)
        Accrued expenses..........................................        297,258         362,146        (817,321)      (925,276)
        Customer deposits.........................................         46,269            (738)       (704,729)       (33,830)
        Income taxes payable......................................        820,396         490,103         (59,647)    (1,307,424)
                                                                    --------------  --------------  -------------  -------------
Net cash provided by (used in) operating activities...............      3,148,240         650,041      (3,575,881)    (2,361,938)
                                                                    --------------  --------------  -------------  -------------
Cash flows from investing activities:
  Purchases of property, plant and equipment......................        (62,694)       (242,238)        (44,080)       (21,916)
  Purchases of software...........................................        (49,312)        (82,368)         (5,610)          (692)
  Purchase of intangible assets...................................             --         (21,058)             --         (9,699)
                                                                    --------------  --------------  -------------  -------------
Net cash used in investing activities.............................       (112,006)       (345,664)        (49,690)       (32,307)
                                                                    --------------  --------------  -------------  -------------
Cash flows from financing activities:
  Borrowings under line of credit agreement.......................      6,848,000       2,588,000         296,000             --
  Payments under line of credit agreement.........................     (6,848,000)     (2,588,000)       (280,000)            --
  Proceeds from issuance of long-term debt........................        420,000       2,400,000              --             --
  Principal payments on long-term debt and obligations under
    capital leases................................................       (552,938)     (3,190,554)        (42,475)       (20,773)
  Financing costs for long-term debt..............................             --         (14,222)             --             --
  Common stock options exercised..................................         18,225              --              --             --
  Purchase of common stock........................................        (18,200)        (61,750)        (61,750)            --
  Return of capital to limited partners...........................        (70,000)        (70,000)        (17,500)       (17,500)
                                                                    --------------  --------------  -------------  -------------
Net cash used in financing activities.............................       (202,913)       (936,526)       (105,725)       (38,273)
                                                                    --------------  --------------  -------------  -------------
Net increase (decrease) in cash and cash equivalents..............      2,833,321        (632,149)     (3,731,296)    (2,432,518)
Cash and cash equivalents, beginning of period....................      1,485,288       4,318,609       4,318,609      3,686,460
                                                                    --------------  --------------  -------------  -------------
Cash and cash equivalents, end of period..........................   $  4,318,609    $  3,686,460   $     587,313  $   1,253,942
                                                                    --------------  --------------  -------------  -------------
                                                                    --------------  --------------  -------------  -------------
Supplemental cash flow information:
  Income taxes paid (refunded) during the period..................   $    (92,771)   $  1,037,103   $     821,200  $   1,100,600
  Interest paid during the period.................................        324,949         242,166          73,502            924
Noncash investing and financing activities:
  Capital lease obligations incurred for telephone equipment......   $      3,375    $         --   $          --  $          --
  Income tax benefit from exercise of stock options...............          3,075              --              --             --

See accompanying notes to consolidated financial statements.

F-33

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION

The Plow & Hearth, Inc. is a retail and catalog sales outlet, incorporated under the laws of the Commonwealth of Virginia on April 2, 1980.

BASIS OF PRESENTATION

The consolidated financial statements include the accounts and operations of The Plow & Hearth, Inc. and Plow & Hearth LP, (collectively "Plow & Hearth"). Plow & Hearth LP was organized to finance the acquisition of 39.549 acres of land and the construction of a 108,000-square foot distribution center/office facility. The distribution center/office facility is leased to The Plow & Hearth, Inc. for a 20-year term. Plow & Hearth LP is owned by The Plow & Hearth, Inc. (15 percent general partner interest with an initial $50,000 contribution) and 28 limited partners (85 percent limited partnership interest with an aggregate of $700,000 in initial contributions). Due to the interrelationship of the investments, loan guarantees, collateral and control among The Plow & Hearth, Inc., its stockholders and Plow & Hearth LP, the accounts of Plow & Hearth LP have been consolidated with those of The Plow & Hearth, Inc. and all significant intercompany transactions have been eliminated.

The Plow & Hearth LP partnership agreement requires quarterly cash distributions to the partners equal to an annual rate of 10 percent of their initial cash investment. Total distributions to the partners amounted to $75,000 for the years ended December 31, 1996 and 1997, of which The Plow & Hearth, Inc., as general partner, received $5,000.

UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

The consolidated financial statements for the three months ended March 31, 1997 and 1998 have been prepared by Plow & Hearth without audit. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the results of operations and cash flows for the three months ended March 31, 1997 and 1998 have been made. Certain information and footnote disclosures normally included in fiancial statements prepared in accordance with generally accepted accounting principles have been condensed or eliminated. The results of operations for the three months ended March 31, 1998 are not necessarily indicative of the results to be expected for any future interim period.

CASH AND CASH EQUIVALENTS

Plow & Hearth considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. Cash equivalents, which consist of commercial paper and an overnight repurchase agreement aggregating $5,317,926 and $7,841,971 at December 31, 1996 and 1997, respectively, are stated at cost which approximates fair value.

F-34

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) ACCOUNTS RECEIVABLE--OTHER

Accounts receivable--other consist of amounts due for rental of Plow & Hearth's mailing list and miscellaneous receivables.

INVENTORIES

Inventories are stated at the lower of cost or market. The allowance to reduce inventories to the lower of cost or market was $40,000 and $87,000 at December 31, 1996 and 1997, respectively. Cost is determined using the first-in, first-out method.

DEFERRED CATALOG COSTS

The Company capitalizes the costs of producing and distributing its catalogs. These costs are amortized in direct proportion with actual sales from the corresponding catalog over a period not to exceed twenty-six weeks.

DEFERRED FINANCING COSTS

Financing costs are amortized over the life of the loan using the interest method and are included as a component of interest expense.

PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment are stated at cost. Expenditures for maintenance and repairs are charged to expense as incurred. Depreciation is calculated by use of the straight-line and accelerated methods over the estimated useful lives of the related assets. Amortization of assets held under capital leases and leasehold improvements is calculated by use of the straight-line method over the shorter of the lease terms, including renewal options expected to be exercised, or estimated useful lives of the improvements. The useful lives of property, plant and equipment are as follows:

                                                                                         YEARS
                                                                                       ---------
Building.............................................................................         39
Leasehold improvements...............................................................      15-20
Furniture, fixtures and equipment....................................................       5-10

PURCHASED SOFTWARE COSTS

Plow & Hearth capitalizes costs for purchased software which is used internally in operating activities. These costs are amortized over a period of three years, the estimated useful life of the software. Amortization expense for the years ended December 31, 1996 and 1997 was $95,905 and

F-35

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) $88,290, respectively. Purchased software costs consisted of the following at December 31, 1996 and 1997:

                                                                        1996          1997
                                                                    ------------  ------------
Purchased software costs..........................................  $    496,540  $    578,908
Accumulated amortization..........................................      (360,473)     (448,763)
                                                                    ------------  ------------
Purchased software costs, net.....................................  $    136,067  $    130,145
                                                                    ------------  ------------
                                                                    ------------  ------------

INTANGIBLES

Intangibles consisted of the following at December 31, 1996 and 1997:

                                                                         1996        1997
                                                                      ----------  -----------
Customer mailing list...............................................  $   81,405  $   102,463
Other...............................................................       2,069        2,069
                                                                      ----------  -----------
                                                                          83,474      104,532
Accumulated amortization............................................     (83,474)     (84,527)
                                                                      ----------  -----------
Intangibles, net....................................................  $       --  $    20,005
                                                                      ----------  -----------
                                                                      ----------  -----------

Customer mailing lists are being amortized over a period of five years. Amortization expense for the years ended December 31, 1996 and 1997 was $8,466 and $1,053, respectively.

REVENUE RECOGNITION

Merchandise sales, cost of goods sold and shipping income, net of shipping costs, are recognized upon shipment of products. Mailing list rental income is recognized upon notification that another company has used a Plow & Hearth customer name.

Plow & Hearth derives membership fee income from offering its customers membership in its "Buyers' Club." An annual membership fee of $10 per customer is recognized when received. Annual membership privileges entitle the customer to a 5 percent discount on all purchases during the membership year and various other special offers throughout the year. As a result of the Buyers' Club, Plow & Hearth recorded net discounts of $351,942 and $76,610 for the years ended December 31, 1996 and 1997, respectively. This program was discontinued during 1997.

INCOME TAXES

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or

F-36

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

No income taxes are payable by the partnership and none have been provided in the accompanying financial statements. The partners include the respective shares of the partnership's profits or losses in their individual tax returns.

HEALTH INSURANCE PLAN

Plow & Hearth is partially self-insured for health claims up to an aggregate annual claim amount of $119,000 and $103,000 at December 31, 1996 and 1997, respectively. Plow & Hearth's stop loss insurance covers aggregate annual claims costs in excess of this limit. Self-insurance accruals are provided based upon the liability for reported claims and an estimated liability for claims incurred but not reported. Total expense under the plan amounted to $90,902 and $76,500 for the years ended December 31, 1996 and 1997, respectively.

IMPAIRMENT OF LONG-LIVED ASSETS AND LONG-LIVED ASSETS TO BE DISPOSED OF

Plow & Hearth reviews long-lived assets and certain identifiable intangibles for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.

MINORITY INTEREST

Minority interest represents the 85 percent ownership of the limited partners of the Partnership.

USE OF ESTIMATES

Management of Plow & Hearth has made a number of estimates and assumptions relating to the reporting of assets and liabilities and revenues and expenses and the disclosure of contingent assets and liabilities to prepare these consolidated financial statements in conformity with generally accepted accounting principles. Actual results could differ from those estimates.

(2) LINE OF CREDIT AND LONG-TERM DEBT

The Plow & Hearth, Inc. currently has a line of credit with Central Fidelity Bank. Under this agreement, The Plow & Hearth, Inc. has a revolving line of credit under which it can borrow up to a maximum of $2,500,000 at an interest rate of LIBOR plus 1.75 percent. The line of credit matures on June 30, 1998. The line of credit is collateralized by The Plow & Hearth, Inc.'s accounts

F-37

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(2) LINE OF CREDIT AND LONG-TERM DEBT (CONTINUED) receivable, inventories, equipment and general intangibles. No amounts were outstanding under this line at December 31, 1996 or December 31, 1997.

Under the line of credit, The Plow & Hearth, Inc. must comply with certain restrictive covenants. The most restrictive financial covenants relate to the ratio of debt to tangible net worth, a fixed charge coverage ratio and a minimum equity balance. The Plow & Hearth, Inc. was in compliance with these covenants at December 31, 1997.

Long-term debt, including obligations under capital leases, consisted of the following at December 31, 1996 and 1997:

                                                                                          1996           1997
                                                                                      -------------  -------------
Construction term loan with an interest rate of 8.19% payable in equal monthly
  installments amortized over a 20-year period, due and payable in full June 2014,
  collateralized by a deed of trust and assignment of all leases....................  $   2,370,553  $   2,367,319
Term loan with an interest rate of 8.37%, paid in full during 1997..................        350,634             --
11.00% subordinated notes payable to seven members of The Plow & Hearth, Inc. board
  of directors, paid in full during 1997............................................        425,000             --
Obligations under capital leases (note 3)...........................................         45,358         33,672
                                                                                      -------------  -------------
                                                                                          3,191,545      2,400,991
Less current maturities of long-term debt and obligations under capital leases......        602,706         83,769
                                                                                      -------------  -------------
Long-term debt and obligations under capital leases, excluding current maturities...  $   2,588,839  $   2,317,222
                                                                                      -------------  -------------
                                                                                      -------------  -------------

The construction term loan to Plow & Hearth LP was used to finance the construction of the facility and is collateralized by a first lien deed of trust on the facility and an assignment of all leases with respect to the distribution center/office facility including the lease with The Plow & Hearth, Inc. The loan is also unconditionally and fully guaranteed by The Plow & Hearth, Inc. The loan's financial covenants require Plow & Hearth LP to meet a debt coverage ratio of at least 1.10 to 1.00. Plow & Hearth LP was in compliance with this covenant at December 31, 1997.

F-38

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(2) LINE OF CREDIT AND LONG-TERM DEBT (CONTINUED) As of December 31, 1997, long-term debt maturities, excluding amounts relating to capital leases, are as follows:

YEAR                                                                               MATURITY
-------------------------------------------------------------------------------  -------------
1998...........................................................................  $      70,831
1999...........................................................................         76,920
2000...........................................................................         83,532
2001...........................................................................         90,713
2002...........................................................................         98,511
Thereafter.....................................................................      1,946,812
                                                                                 -------------
                                                                                 $   2,367,319
                                                                                 -------------
                                                                                 -------------

(3) LEASES

Plow & Hearth is obligated under various capital leases for certain telephone and duplicating equipment which expire in 2000. The cost and accumulated amortization of equipment held under capital leases at December 31, 1996 and 1997 were as follows:

                                                                           1996       1997
                                                                        ----------  ---------
Equipment.............................................................  $   60,145  $  60,145
Accumulated amortization..............................................     (30,195)   (42,175)
                                                                        ----------  ---------
                                                                        $   29,950  $  17,970
                                                                        ----------  ---------
                                                                        ----------  ---------

Plow & Hearth also has several noncancellable operating leases for a retail store facility, outlet store facility and certain equipment. Total rental expense for operating leases amounted to $183,292 and $211,707 for the years ended December 31, 1996 and 1997, respectively.

F-39

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(3) LEASES (CONTINUED) Minimum future payments under capital leases and noncancellable operating leases at December 31, 1997 were as follows:

                                                                                          CAPITAL     OPERATING
                                                                                          LEASES       LEASES
                                                                                         ---------  -------------
1998...................................................................................  $  15,782  $     259,382
1999...................................................................................     15,782        269,716
2000...................................................................................      6,576        222,748
2001...................................................................................         --        160,886
2002...................................................................................         --        133,286
Thereafter.............................................................................         --         22,214
                                                                                         ---------  -------------
Total minimum lease payments...........................................................     38,140  $   1,068,232
                                                                                                    -------------
                                                                                                    -------------
Less amount representing interest and administrative costs.............................      4,468
                                                                                         ---------
Present value of net minimum lease payments............................................     33,672
Less current installments of obligations under capital leases..........................     12,938
                                                                                         ---------
Obligations under capital leases, excluding current installments.......................  $  20,734
                                                                                         ---------
                                                                                         ---------

(4) COMMON STOCK AND COMMON STOCK OPTIONS

COMMON STOCK

The Plow & Hearth, Inc. and its stockholders are parties to a buy-sell agreement which imposes certain restrictions on the transferability of The Plow & Hearth, Inc.'s outstanding stock. Under the agreement, most transfers of stock require the approval of stockholders representing at least two-thirds of the outstanding shares of The Plow & Hearth, Inc. Any stock offered for resale must first be offered, at the selling price, to The Plow & Hearth, Inc. and the existing stockholders (see note 8).

COMMON STOCK OPTIONS

The Plow & Hearth, Inc.'s stock option plan, adopted on November 13, 1990, provides for the issuance of stock options at a price not less than the fair value of the shares on the date of grant.

F-40

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(4) COMMON STOCK AND COMMON STOCK OPTIONS (CONTINUED) The options are exercisable for a period not to exceed ten years from the date an option is granted. Following is a summary of stock option activity for the years ended December 31, 1996 and 1997:

                                                                                                  WEIGHTED AVERAGE
                                                                                      NUMBER       EXERCISE PRICE
                                                                                     OF SHARES       PER SHARE
                                                                                    -----------  ------------------
Outstanding at December 31, 1995..................................................      32,128       $    27.53
Granted in 1996...................................................................         810            32.50
Exercised in 1996.................................................................        (810)           22.50
Forfeited in 1996.................................................................        (810)           32.50
                                                                                    -----------
Outstanding at December 31, 1996..................................................      31,318            27.66
Granted in 1997...................................................................          --
Exercised in 1997.................................................................          --
Forfeited in 1997.................................................................          --
                                                                                    -----------
Outstanding at December 31, 1997 (exercise prices ranging from $22.50 to $32.50
  per share)......................................................................      31,318            27.66
                                                                                    -----------
                                                                                    -----------

Prior to October 21, 1997, the stock option plan included a vesting schedule based on years of service. Effective October 21, 1997, The Plow & Hearth, Inc.'s board of directors approved the immediate vesting of all previously unvested options.

Options exercisable at December 31, 1996 and 1997 were 30,022 and 31,318, respectively.

Effective February 28, 1998, The Plow & Hearth, Inc. adopted The Plow & Hearth, Inc. amended and restated stock option plan to replace the existing November 13, 1990 stock option plan. The Plow & Hearth, Inc. canceled the grant of the previously granted options and, simultaneously therewith, granted new options at the same price and for the same number of shares, to the optionholders in accordance with the amended plan. Accordingly, The Plow & Hearth, Inc. recorded compensation expense during the three months ended March 31, 1998 of $3,945,826 (unaudited) representing the difference between the exercise price of the stock options and the fair value of the common stock on the date of grant. Under the amended plan, 31,318 shares of unissued common stock are reserved for the exercise of outstanding stock options and the maximum number of shares of common stock which may be issued and sold under the amended plan is 31,318 shares. The new options will expire ten years from the effective date of the amended plan and are immediately exercisable.

The Plow & Hearth, Inc. accounts for its stock option plan in accordance with the provisions of Accounting Principles Board Opinion No. 25, ACCOUNTING FOR STOCK ISSUED TO EMPLOYEES, and related interpretations. As such, compensation expense would be recorded on the date of grant only if the current market price of the underlying stock exceeded the exercise price. Statement of Financial Accounting Standards No. 123, ACCOUNTING FOR STOCK-BASED COMPENSATION, was issued in October 1995 and if fully adopted, changes the methods of recognition of cost on plans similar to those of Plow & Hearth. Adoption of SFAS 123 is optional; however, pro forma disclosures as if

F-41

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(4) COMMON STOCK AND COMMON STOCK OPTIONS (CONTINUED)

Plow & Hearth adopted the cost recognition requirements under SFAS 123 in 1996 and 1997 are presented below.

The per share weighted average fair value of stock options granted during 1996 was $8.76 on the date of grant using the minimal value option pricing model with the following weighted average assumptions: expected dividend yield 0%, risk-free interest rate of 6.48 percent and an expected life of 5 years.

Had Plow & Hearth determined compensation cost based on the fair value at the grant date for its stock options granted during 1995 and 1996 under SFAS No. 123, Plow & Hearth's net income would have been reduced to the pro forma amounts indicated below:

                                                                      1996           1997
                                                                  -------------  -------------
Net income:
  As reported...................................................  $   1,257,194  $   2,172,952
  Pro forma.....................................................      1,248,550      2,166,913

Pro forma net income reflects only options granted in 1995 and 1996. Therefore, the full impact of calculating compensation cost for stock options under SFAS No. 123 is not reflected in the pro forma net income amounts presented above because compensation cost for options granted prior to January 1, 1995 is not considered.

(5) 401(K) RETIREMENT PLAN

The 401(k) retirement plan covers substantially all employees who meet eligibility requirements and provides an opportunity for employees to make tax deferred contributions with Plow & Hearth matching, at their discretion, 25 percent of the employees' contribution up to 3 percent of the employees' annual compensation. Plow & Hearth incurred $11,910 of expense related to the 401(k) retirement plan for the year ended December 31, 1997. No Plow & Hearth contributions were made in 1996.

F-42

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(6) INCOME TAXES

Income tax expense for the years ended December 31, 1996 and 1997 consists of the following:

                                                                                           1996          1997
                                                                                        -----------  -------------
Current:
  Federal.............................................................................  $   691,407  $   1,286,847
  State...............................................................................      129,695        240,359
                                                                                        -----------  -------------
Total current.........................................................................      821,102      1,527,206
                                                                                        -----------  -------------
Deferred:
  Federal.............................................................................      (44,759)       (75,945)
  State...............................................................................       (8,402)       (14,257)
                                                                                        -----------  -------------
Total deferred........................................................................      (53,161)       (90,202)
                                                                                        -----------  -------------
Total income tax expense..............................................................  $   767,941  $   1,437,004
                                                                                        -----------  -------------
                                                                                        -----------  -------------

Income tax expense for the years ended December 31, 1996 and 1997 differed from amounts computed by applying the U.S. Federal income tax rate of 34 percent to income before income taxes as a result of the following:

                                                                                           1996          1997
                                                                                        -----------  -------------
Computed "expected" income tax expense................................................  $   688,546  $   1,227,385
Increase (reduction) in income tax expense resulting from:
  State income tax expense, net of effect of federal income taxes.....................       80,053        149,227
  Nondeductible acquisition costs.....................................................           --         40,284
  Other, net..........................................................................         (658)        20,108
                                                                                        -----------  -------------
Total income tax expense..............................................................  $   767,941  $   1,437,004
                                                                                        -----------  -------------
                                                                                        -----------  -------------

F-43

THE PLOW & HEARTH, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

DECEMBER 31, 1996 AND 1997 AND THREE MONTHS ENDED MARCH 31, 1997 AND 1998

(INFORMATION FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1998 IS UNAUDITED)

(6) INCOME TAXES (CONTINUED) The tax effects of temporary differences which comprise the deferred tax assets and deferred tax liabilities at December 31, 1996 and 1997 are as follows:

                                                                                            1996          1997
                                                                                         -----------  ------------
Deferred tax assets:
  Depreciation.........................................................................  $     7,428  $      9,397
  Inventories..........................................................................       76,705       137,208
  Intangible assets....................................................................       15,486           266
  Allowances for returns...............................................................       82,305       151,183
  Other................................................................................       20,111        27,438
                                                                                         -----------  ------------
Total gross deferred tax assets........................................................      202,035       325,492
  Less valuation allowance.............................................................           --            --
                                                                                         -----------  ------------
Net deferred tax assets................................................................      202,035       325,492
                                                                                         -----------  ------------
Deferred tax liabilities:
  Deferred catalog costs...............................................................      (89,167)     (121,613)
  Other................................................................................       (5,220)       (6,029)
                                                                                         -----------  ------------
Total gross deferred tax liabilities...................................................      (94,387)     (127,642)
                                                                                         -----------  ------------
Net deferred tax asset.................................................................  $   107,648  $    197,850
                                                                                         -----------  ------------
                                                                                         -----------  ------------

Plow & Hearth has determined that a valuation allowance for the gross deferred tax assets is not necessary at December 31, 1996 and 1997, since substantially all deferred tax assets can be recognized during the carryback period available under current tax laws.

(7) CONCENTRATION OF CREDIT RISK AND FINANCIAL INSTRUMENTS

Financial instruments which potentially subject Plow & Hearth to concentration of credit risk consist of cash equivalents and accounts receivable. Plow & Hearth's cash equivalents consisted of commercial paper and an overnight repurchase agreement at December 31, 1996 and 1997. Plow & Hearth's policy is not to hold collateral, and the amount of loss which could be incurred in the event the commercial paper or overnight repurchase agreement failed to perform is equal to Plow & Hearth's investment in commercial paper and overnight repurchase agreement, less any depository insurance proceeds. Accounts receivable consist principally of trade accounts receivable resulting primarily from credit card sales to customers and receivables for the rental of Plow & Hearth's mailing list. Concentrations of credit risk with respect to accounts receivable are limited due to Plow & Hearth's large number of customers and their dispersion throughout geographic regions.

(8) SUBSEQUENT EVENT

On March 9, 1998, certain stockholders of The Plow & Hearth, Inc. executed a stock purchase agreement with 1-800-Flowers, Inc., providing for the purchase of 70 percent, on a fully diluted basis, of the outstanding common stock and common stock options of The Plow & Hearth, Inc. The transaction is expected to close during April 1998.

F-44

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS

YEAR ENDED JUNE 28, 1998

(IN THOUSANDS, EXCEPT PER SHARE DATA)

                                                                1-800-
                                                             FLOWERS.COM,                    PRO FORMA
                                                               INC. AND        THE PLOW &   ADJUSTMENTS
                                                             SUBSIDIARIES     HEARTH, INC.    (NOTE 2)     PRO FORMA
                                                           -----------------  ------------  ------------  -----------
Net revenues.............................................    $     220,592     $   33,572    $    3,583(a) $   257,747
Cost of revenues.........................................          136,966         18,383         1,735(b)     157,084
                                                           -----------------  ------------  ------------  -----------
    Gross profit.........................................           83,626         15,189         1,848       100,663
Operating expenses:
  Marketing and sales....................................           55,417             --        12,402(c)      67,819
  Catalog production and marketing.......................               --          7,916        (7,916)(d)          --
  Technology and development.............................            1,794             --           332(e)       2,126
  General and administrative.............................           15,832             --         4,537(f)      20,369
  Selling, general and administrative....................               --          7,766        (7,766)(g)          --
  Depreciation and amortization..........................            4,168             --         1,020(h)       5,188
                                                           -----------------  ------------  ------------  -----------
      Total operating expenses...........................           77,211         15,682         2,609        95,502
                                                           -----------------  ------------  ------------  -----------
Operating income (loss)..................................            6,415           (493)         (761)        5,161

Other income (expense):
  Interest income........................................            1,290             87            --         1,377
  Interest expense.......................................           (1,177)          (157)         (900)(i)      (2,234)
  Other, net.............................................            1,541           (163)           --         1,378
                                                           -----------------  ------------  ------------  -----------
                                                                     1,654           (233)         (900)          521
                                                           -----------------  ------------  ------------  -----------
Income (loss) before income taxes and minority
  interests..............................................            8,069           (726)       (1,661)        5,682
Provision for income taxes...............................            3,181           (291)         (342)(j)       2,548
                                                           -----------------  ------------  ------------  -----------
Income (loss) before minority interests..................            4,888           (435)       (1,319)        3,134
Minority interests in operations of consolidated
  subsidiaries...........................................              186            (26)          170(k)         330
                                                           -----------------  ------------  ------------  -----------
Net income (loss)........................................            5,074           (461)       (1,149)        3,464
Redeemable Class C common stock dividends................           (1,608)            --            --        (1,608)
                                                           -----------------  ------------  ------------  -----------
Net income (loss) applicable to common stockholders......    $       3,466     $     (461)   $   (1,149)  $     1,856
                                                           -----------------  ------------  ------------  -----------
                                                           -----------------  ------------  ------------  -----------
Net income (loss) per common share applicable to common
  stockholders:
  Basic..................................................    $        0.08                                $      0.04
                                                           -----------------                              -----------
                                                           -----------------                              -----------
  Diluted................................................    $        0.07                                $      0.04
                                                           -----------------                              -----------
                                                           -----------------                              -----------
Shares used in calculation of net income (loss) per
  common share:
  Basic..................................................           44,120                                     44,120
                                                           -----------------                              -----------
                                                           -----------------                              -----------
  Diluted................................................           46,610                                     46,610
                                                           -----------------                              -----------
                                                           -----------------                              -----------

SEE ACCOMPANYING NOTES.

F-45

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS

NINE MONTHS ENDED MARCH 29, 1998

(IN THOUSANDS, EXCEPT PER SHARE DATA)

                                                                1-800-
                                                             FLOWERS.COM,                    PRO FORMA
                                                               INC. AND        THE PLOW &   ADJUSTMENTS
                                                             SUBSIDIARIES     HEARTH, INC.    (NOTE 2)     PRO FORMA
                                                           -----------------  ------------  ------------  -----------
Net revenues.............................................    $     146,217     $   33,572    $    3,583(a) $   183,372
Cost of revenues.........................................           91,773         18,383         1,735(b)     111,891
                                                           -----------------  ------------  ------------  -----------
  Gross profit...........................................           54,444         15,189         1,848        71,481
Operating expenses:
  Marketing and sales....................................           38,089             --        12,402(c)      50,491
  Catalog production and marketing.......................               --          7,916        (7,916)(d)          --
  Technology and development.............................            1,128             --           332(e)       1,460
  General and administrative.............................           10,315             --         4,537(f)      14,852
  Selling, general and administrative....................               --          7,766        (7,766)(g)          --
  Depreciation and amortization..........................            2,768             --         1,020(h)       3,788
                                                           -----------------  ------------  ------------  -----------
      Total operating expenses...........................           52,300         15,682         2,609        70,591
                                                           -----------------  ------------  ------------  -----------
Operating income (loss)..................................            2,144           (493)         (761)          890

Other income (expense):
  Interest income........................................              812             87            --           899
  Interest expense.......................................             (720)          (157)         (900)(i)      (1,777)
  Other, net.............................................            1,637           (163)           --         1,474
                                                           -----------------  ------------  ------------  -----------
                                                                     1,729           (233)         (900)          596
                                                           -----------------  ------------  ------------  -----------
Income (loss) before income taxes and minority
  interests..............................................            3,873           (726)       (1,661)        1,486
Provision (benefit) for income taxes.....................            1,515           (291)         (342)(j)         882
                                                           -----------------  ------------  ------------  -----------
Income (loss) before minority interests..................            2,358           (435)       (1,319)          604
Minority interests in operations of consolidated
  subsidiaries...........................................               38            (26)          170(k)         182
                                                           -----------------  ------------  ------------  -----------
Net income (loss)........................................            2,396           (461)       (1,149)          786
Redeemable Class C common stock dividends................           (1,206)            --            --        (1,206)
                                                           -----------------  ------------  ------------  -----------
Net income (loss) applicable to common stockholders......    $       1,190     $     (461)   $   (1,149)  $      (420)
                                                           -----------------  ------------  ------------  -----------
                                                           -----------------  ------------  ------------  -----------
Net income (loss) per common share applicable to common
  stockholders:
  Basic..................................................    $        0.03                                $     (0.01)
                                                           -----------------                              -----------
                                                           -----------------                              -----------
  Diluted................................................    $        0.03                                $     (0.01)
                                                           -----------------                              -----------
                                                           -----------------                              -----------
Shares used in calculation of net income (loss) per
  common share:
  Basic..................................................           44,140                                     44,140
                                                           -----------------                              -----------
                                                           -----------------                              -----------
  Diluted................................................           46,750                                     44,140
                                                           -----------------                              -----------
                                                           -----------------                              -----------

SEE ACCOMPANYING NOTES.

F-46

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS

YEAR ENDED JUNE 28, 1998 AND
THE NINE MONTHS ENDED MARCH 29, 1998

1. BASIS OF PRESENTATION

The unaudited pro forma consolidated statements of operations give effect to the acquisition by 1-800-FLOWERS.COM, Inc. of The Plow & Hearth, Inc. as if it occurred on June 30, 1997. Such unaudited pro forma consolidated statements of operations set forth the historical results of operations of 1-800-FLOWERS.COM for the year ended June 28, 1998 and the nine months ended March 29, 1998 and Plow & Hearth for the nine months ended March 29, 1998. The operations of Plow & Hearth for the three months ended June 28, 1998 are included in the operations of 1-800-FLOWERS.COM.

The unaudited pro forma statements of operations have been prepared by management and should be read in conjunction with the historical financial statements of 1-800-FLOWERS.COM and Plow & Hearth. The statements do not purport to be indicative of the results of operations that might have occurred if the Plow & Hearth acquisition was consummated on June 30, 1997, and do not purport to be indicative of future results.

Management believes additional synergies and operational improvements, not reflected in the accompanying unaudited pro forma consolidated statements of operations, will be realized by the combined companies. Such amounts cannot be reasonably quantified and, therefore, are not reflected in the unaudited pro forma consolidated statements of operations.

2. PRO FORMA ADJUSTMENTS

The following pro forma adjustments give effect to the acquisition of Plow & Hearth as if it occurred on June 30, 1997 and include adjustments that reclassify the financial statement presentation of Plow & Hearth to be consistent with the accounting policies of 1-800-FLOWERS.COM, Inc.:

(a) Shipping expense of $3,375,000 and promotional discounts of $208,000 originally recorded as a reduction to revenues reclassified to cost of revenues and marketing and sales.

(b) Shipping expense of $3,375,000 described in (a) and $1,640,000 of fulfillment costs reclassified to marketing and sales.

(c) Catalog production and marketing costs of $7,916,000 reclassified to marketing and sales, $1,640,000 of fulfillment costs described in (b) and $658,000 of credit card clearing fees, $300,000 of fulfillment payroll and $1,680,000 of labor and advertising reclassified from selling, general and administrative expenses and $208,000 of promotional discounts described in (a).

(d) Catalog production and marketing costs of $7,916,000 described in (c).

(e) $332,000 of technology and development costs reclassified from selling, general and administrative expenses.

(f) $4,511,000 of general and administrative expenses reclassified from selling, general and administrative expenses and $26,000 from minority interests.

(g) $3,946,000 charge related to a stock option revaluation reclassified to general and administrative expenses, $565,000 of selling, general and administrative expenses

F-47

1-800-FLOWERS.COM, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED PRO FORMA CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

YEAR ENDED JUNE 28, 1998 AND
THE NINE MONTHS ENDED MARCH 29, 1998

2. PRO FORMA ADJUSTMENTS (CONTINUED)

reclassified to general and administrative expenses and $658,000 of credit card clearing fees, $300,000 of fulfillment payroll and $1,680,000 of labor and advertising, described in (c), reclassified from selling, general and administrative expenses, and $285,000 of reclassified depreciation and amortization expense and $332,000 of technology and development costs described in (e).

(h) $285,000 of depreciation and amortization described in (g) and an adjustment of $735,000 to provide for a full-year amortization of the intangibles acquired.

(i) Adjustment of $900,000 to provide additional interest expense incurred on borrowings to fund the acquisition. A 1/8% fluctuation in the variable interest rate would result in a change of interest expense of approximately $20,000.

(j) Adjustment of $342,000 to provide the tax benefit for the additional interest expense described in (i).

(k) Adjustment of $144,000 to provide for additional minority interests and the reclassification described in (f).

F-48

UNDERWRITING

1-800-FLOWERS.COM and the underwriters named below have entered into an underwriting agreement with respect to the shares being offered. Subject to the terms of the underwriting agreement, each underwriter has severally agreed to purchase the number of shares indicated in the following table. Goldman, Sachs & Co., Credit Suisse First Boston Corporation and Wit Capital Corporation are the representatives of the underwriters.

                                                                                  Number of
                                 Underwriters                                      Shares
-------------------------------------------------------------------------------  -----------
Goldman, Sachs & Co............................................................
Credit Suisse First Boston Corporation.........................................
Wit Capital Corporation........................................................

                                                                                 -----------

      Total....................................................................   6,000,000
                                                                                 -----------
                                                                                 -----------


If the underwriters sell more shares than the total number set forth in the table above, the underwriters have an option to buy up to an additional 850,000 shares from 1-800-FLOWERS.COM and up to an additional 50,000 shares from Christopher G. McCann to cover such sales. They may exercise that option for 30 days. If any shares are purchased pursuant to this option, the underwriters will severally purchase shares in approximately the same proportion as set forth in the table above.

The following tables show the per share and total underwriting discounts and commissions to be paid to the underwriters by 1-800-FLOWERS.COM. Such amounts are shown assuming both no exercise and full exercise of the underwriters' option to purchase additional shares.

Paid by 1-800-FLOWERS.COM

                 No Exercise   Full Exercise
                 ------------  -------------
Per Share......   $              $
Total..........   $              $

The following table shows the per share and total underwriting discounts and commissions to be paid to the underwriters by Mr. Christopher G. McCann assuming full exercise of the underwriters' option to purchase additional shares from Mr. McCann:

Paid by Mr. McCann

Per Share.....................   $
Total.........................

Shares sold by the underwriters to the public will initially be offered at the initial public offering price set forth on the cover of this prospectus. Any shares sold by the underwriters to securities dealers may be sold at a discount of up to $ per share from the initial public offering price. Any such securities dealers may resell any shares purchased from the underwriters to other brokers or dealers at a discount of up to $ per share from the initial public offering price. If all the shares are not sold at the initial offering price, the representatives may change the offering price and the other selling terms.

U-1

1-800-FLOWERS.COM and its directors, officers, key employees and substantially all stockholders have agreed with the underwriters not to dispose of or hedge any of their common stock or securities convertible into or exchangeable for shares of common stock during the period from the date of this prospectus continuing through the date 180 days after the date of this prospectus, except with the prior written consent of Goldman, Sachs & Co. This agreement does not apply to any existing employee benefit plans. Please see "Shares Eligible for Future Sale" for a discussion of transfer restrictions.

At the request of 1-800-FLOWERS.COM, the underwriters have reserved at the initial public offering price up to 300,000 shares of common stock for sale to Messrs. Beirne, Lax and O'Connor, directors of 1-800-FLOWERS.COM, full-time and regular part-time employees, friends and persons having business relationships with 1-800-FLOWERS.COM. There can be no assurance that any of the reserved shares will be purchased. The number of shares available for sale to the general public in this offering will be reduced by the number of reserved shares sold. Any reserved shares not so purchased will be offered to the general public on the same basis as the other shares offered hereby.

Prior to this offering, there has been no public market for the shares. The initial public offering price will be negotiated among 1-800-FLOWERS.COM and the representatives. Among the factors to be considered in determining the initial public offering price of the shares, in addition to prevailing market conditions, will be 1-800-FLOWERS.COM's historical performance, estimates of the business potential and earnings prospects of 1-800-FLOWERS.COM, an assessment of 1-800-FLOWERS.COM's management and the consideration of the above factors in relation to market valuation of companies in related businesses.

Wit Capital, a member of the National Association of Securities Dealers, Inc., will participate in the offering as one of the underwriters. The National Association of Securities Dealers, Inc. approved the membership of Wit Capital on September 4, 1997. Since that time, Wit Capital has acted as an underwriter, e-Manager or selected dealer in over 65 public offerings. Except for its participation as a manager in this offering, Wit Capital has no relationship with 1-800-FLOWERS.COM, or any of its founders or significant stockholders.

1-800-FLOWERS.COM has applied to list the class A common stock on the Nasdaq National Market under the symbol "FLWS".

In connection with this offering, the underwriters may purchase and sell shares of class A common stock in the open market. These transactions may include short sales, stabilizing transactions and purchases to cover positions created by short sales. Short sales involve the sale by the Underwriters of a greater number of shares than they are required to purchase in this offering. Stabilizing transactions consist of certain bids or purchases made for the purpose of preventing or retarding a decline in the market price of the common stock while this offering is in progress.

The underwriters also may impose a penalty bid. This occurs when a particular underwriter repays to the underwriters a portion of the underwriting discount received by it because the representatives have repurchased shares sold by or for the account of such underwriter in stabilizing or short covering transactions.

These activities by the underwriters may stabilize, maintain or otherwise affect the market price of the class A common stock. As a result, the price of the class A common stock may be higher than the price that otherwise might exist in the open market. If these activities are commenced, they may be discontinued by the underwriters at any time. These transactions may be effected on the Nasdaq National Market, in the over-the-counter market or otherwise.

Each underwriter has also agreed that (a) it has not offered or sold and prior to the date

U-2

six months after the date of issue of the shares of class A common stock will not offer or sell any shares of class A common stock to persons in the United Kingdom except to persons whose ordinary activities involve them in acquiring, holding, managing or disposing of investments (as principal or agent) for the purposes of their businesses or otherwise in circumstances that have not resulted and will not result in an offer to the public in the United Kingdom within the meaning of the Public Offers of Securities Regulations 1995, (b) it has complied, and will comply, with all applicable provisions of the Financial Services Act of 1986 of Great Britain with respect to anything done by it in relation to the shares of class A common stock in, from or otherwise involving the United Kingdom, and (c) it has only issued or passed on and will only issue or pass on in the United Kingdom any document received by it in connection with the issuance of the shares of class A common stock to a person who is of a kind described in Article 11(3) of the Financial Services Act 1986 (Investment Advertisements) (Exemptions) Order 1996 of Great Britain or is a person to whom the document may otherwise lawfully be issued or passed on.

The underwriters do not expect sales to discretionary accounts to exceed five percent of the total number of shares offered.

1-800-FLOWERS.COM estimates that the total expenses of this offering, excluding underwriting discounts and commissions, will be approximately $1,500,000.

1-800-FLOWERS.COM has agreed to indemnify the several Underwriters against certain liabilities, including liabilities under the Securities Act of 1933.

U-3

[pictures of florists tending to floral arrangements, flowers being delivered to customer and warehouses. The words "We Deliver," with bullet points beneath reading "- 33 owned and 87 franchised retail stores; - BloomNet network of approximately 1,500 independent local florists; - Direct Shipment by third party suppliers; - Advanced fulfillment center for packaging, shipping and inventory control of home and garden merchandise; - Flexible delivery options, including same-day and next-day service.]




No dealer, salesperson or other person is authorized to give any information or to represent anything not contained in this prospectus. You must not rely on any unauthorized information or representations. This prospectus is an offer to sell only the shares offered hereby, but only under circumstances and in jurisdictions where it is lawful to do so. The information contained in this prospectus is current only as of its date.


TABLE OF CONTENTS

                                           Page
                                           -----
Prospectus Summary....................           3
Risk Factors..........................           8
Cautionary Note Regarding Forward-
  Looking Statements..................          17
Use of Proceeds.......................          18
Dividend Policy.......................          18
Capitalization........................          19
Dilution..............................          20
Selected Consolidated Financial
  Data................................          21
Management's Discussion and Analysis
  of Financial Condition and Results
  of Operations.......................          24
Business..............................          35
Management............................          47
Related Party Transactions............          55
Principal Stockholders................          57
Description of Capital Stock..........          59
Shares Eligible for Future Sale.......          62
Legal Matters.........................          63
Experts...............................          64
Where you Can Find More Information...          64
Trademarks............................          64
Index to Financial Statements.........         F-1
Underwriting..........................         U-1


Through and including , 1999 (the 25th day after the date of this prospectus), all dealers effecting transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to a dealer's obligation to deliver a prospectus when acting as underwriter and with respect to an unsold allotment or subscription.

6,000,000 Shares

1-800-FLOWERS.COM, INC.

Class A Common Stock


[LOGO]

GOLDMAN, SACHS & CO.

CREDIT SUISSE FIRST BOSTON

WIT CAPITAL CORPORATION

Representatives of the Underwriters




PART II: INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

The following table sets forth an estimate of the costs and expenses, other than the underwriting discounts and commissions, payable by the Registrant in connection with the issuance and distribution of the class A common stock being registered.

SEC registration fee...........................................  $   34,528
NASD filing fee................................................      15,500
NASDAQ listing fee.............................................      95,500
Legal fees and expenses........................................     500,000
Accountants' fees and expenses.................................     300,000
Printing expenses..............................................     350,000
Blue sky fees and expenses.....................................       5,000
Transfer agent and registrar fees and expenses.................      15,000
Miscellaneous..................................................     184,472
                                                                 ----------
      Total....................................................  $1,500,000
                                                                 ----------
                                                                 ----------

ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS

Section 145 of the Delaware General Corporation Law, or DGCL, makes provision for the indemnification of officers and directors in terms sufficiently broad to indemnify officers and directors under certain circumstances from liabilities (including reimbursement for expenses incurred) arising under the Securities Act. Section 145 of the DGCL empowers a corporation to indemnify its directors and officers and to purchase insurance with respect to liability arising out of their capacity or status as directors and officers, provided that this provision shall not eliminate or limit the liability of a director: (i) for any breach of the director's duty of loyalty to the corporation or its stockholders, (ii) for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, (iii) arising under Section 174 of the DGCL, or (iv) for any transaction from which the director derived an improper personal benefit. The DGCL provides further that the indemnification permitted thereunder shall not be deemed exclusive of any other rights to which the directors and officers may be entitled under the corporation's bylaws, any agreement, a vote of stockholders or otherwise.

The certificate of incorporation of 1-800-FLOWERS.COM provides for indemnification of our directors against, and absolution of, liability to 1-800-FLOWERS.COM and its stockholders to the fullest extent permitted by the DGCL. 1-800-FLOWERS.COM maintains directors' and officers' liability insurance covering certain liabilities that may be incurred by our directors and officers in connection with the performance of their duties.

ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES

The following information regarding the issuance of the Registrant's securities does not give effect to the recapitalization or subsequent split of its common stock. Pursuant to the Registrant's recapitalization, each share of class A common stock outstanding will be automatically converted into one share of new class B common stock and each share of class B common stock will be automatically converted into one share of new class B common stock. In May 1999, each share of class C common stock was converted into one share of class B common stock and cash. Pursuant

II-1


to the stock split, each share of common stock will be split into 10 shares of the same class. The Registrant has issued the following securities since May 1996:

1. On April 28, 1996, the Registrant issued 76,292 shares of class B common stock to James F. McCann as partial repayment for a debt owed by the Registrant to Mr. McCann.

2. On June 28, 1996, the Registrant issued 8,476.97 shares of class C common stock to James F. McCann as partial repayment for a debt owed by the Registrant to Mr. McCann.

3. From February 3, 1997 to January 18, 1999, the Registrant granted 123,750 options to purchase Class B common stock to 29 employees at exercise prices ranging from $13.00 to $20.00.

4. On May 20, 1999, the Registrant issued 1,127,546 shares of preferred stock for an aggregate amount of $117.4 million. The preferred stock automatically converts into class A common stock upon the closing of the initial public offering.

The issuances of the above securities were deemed to be exempt from registration under the Securities Act in reliance on Section 4(2) of the Securities Act, or Regulation D promulgated thereunder, or Rule 701 promulgated under Section 3(b) of the Securities Act, as transactions by an issuer not involving a public offering or transactions pursuant to compensatory benefit plans and contracts relating to compensation as provided under Rule 701. The recipients of securities in each of these transactions represented their intention to acquire the securities for investment only and not with view to or for sale in connection with any distribution thereof and appropriate legends were affixed to the share certificates and instruments issued in such transactions. All recipients had adequate access, through their relationship with the Registrant, to information about the Registrant.

ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Exhibits

INDEX TO EXHIBITS

NUMBER                                        DESCRIPTION
-----------  -----------------------------------------------------------------------------
     1.1(*)  Form of Underwriting Agreement.
     3.1     Third Amended and Restated Certificate of Incorporation.
     3.2(*)  Form of Amendment No. 1 to Third Amended and Restated Certificate of
             Incorporation to be effective upon the initial public offering.
     3.3(++) Amended and Restated By-laws.
     4.1     Specimen class A common stock certificate.
     4.2     See Exhibits 3.1, 3.2, 3.3 and 3.4 for provisions of the Certificate of
             Incorporation and By-laws of the Registrant defining the rights of holders of
             Common Stock of the Registrant.
     4.3(++) Form of Warrant.
     5.1     Opinion of Brobeck, Phleger & Harrison LLP.
    10.1(++) Lease, commencing on May 15, 1998, between 1600 Stewart Avenue, L.L.C and
             800-FLOWERS, Inc.
    10.2     Investment Agreement, dated as of January 16, 1995, among Chemical Venture
             Capital Associates, Teleway, Inc. and James F. McCann.
    10.3     Consent and Amendment No. 1 to Investment Agreement, dated as of May 20,
             1999, among Chase Capital Partners, 1-800-FLOWERS.COM, Inc. and James F.
             McCann.
    10.4(++) Credit Agreement, dated as of March 19,1999, between 1-800-FLOWERS, Inc. and
             The Chase Manhattan Bank.

II-2


NUMBER                                        DESCRIPTION
-----------  -----------------------------------------------------------------------------
    10.5(+*) Interactive Marketing Agreement, dated as of May 1, 1997, between America
             Online, Inc. and 800-FLOWERS, Inc.
    10.6(+*) Interactive Marketing Agreement, dated as of January 1, 1998, between America
             Online, Inc. and 800-FLOWERS, Inc.
    10.7(+*) E-Commerce Merchant Agreement for The Plaza on MSN, with a term start date of
             October 21, 1997, between The Microsoft Network, L.L.C. and 800-FLOWERS,
             Inc., as amended.
    10.8(+*) Sponsorship Agreement, dated as of May 1, 1998, between Excite, Inc. and
             800-FLOWERS, Inc.
    10.9(+*) Development and Hosting Agreement, dated as of June 18, 1999, between Fry
             Multimedia, Inc. and 800-Gifthouse, Inc.
   10.10(++) 1997 Stock Option Plan, as amended.
   10.11(++) Stockholders' Agreement, dated as of April 3, 1998, among The Plow & Hearth,
             Inc., 1-800-FLOWERS, Inc. and the Persons Set Forth on Schedule A thereto.
    10.12    Amendments to Stockholders' Agreement, dated as of May 17, 1999, among The
             Plow & Hearth, Inc., 1-800-FLOWERS.COM, Inc. and the Persons Set Forth on
             Schedule A thereto.
   10.13(++) Employment Agreement, effective as of January 4, 1999, between John W. Smolak
             and 1-800-FLOWERS, Inc.
   10.14(++) Employment Agreement, effective as of April 3, 1998, between Peter G. Rice
             and 1-800-FLOWERS, Inc.
   10.15(++) Employment Agreement, effective as of January 18, 1999, between Kerry W. Coin
             and 1-800-FLOWERS, Inc.
    10.16    Investors' Rights Agreement, dated as of May 20, 1999, among
             1-800-FLOWERS.COM, Inc. James F. McCann, Christopher G. McCann and the
             persons designated as Investors on the signature pages thereto.
    10.17    Stock Purchase Agreement, dated as of May 20, 1999, among 1-800-FLOWERS.COM,
             Inc., James F. McCann, Christopher G. McCann and the Investors listed on
             Schedule A thereto.
    10.18(*) 1999 Stock Incentive Plan.
    10.19    Employment Agreement, effective as of July 1, 1999, between James F. McCann
             and 1-800-FLOWERS.COM, Inc.
    10.20    Employment Agreement, effective as of July 1, 1999, between Christopher G.
             McCann and 1-800-FLOWERS.COM, Inc.
    21.1(++) Subsidiaries of the Registrant.
    23.1     Consent of Brobeck, Phleger & Harrison LLP (included in Exhibit 5.1).
    23.2     Consent of Ernst & Young LLP.
    23.3     Consent of KPMG LLP.
    24.1     Powers of Attorney (included in the Signature Page).
    27.1(++) Financial Data Schedule for the year ended June 28, 1998.
    27.2(++) Financial Data Schedule for the nine months ended March 28, 1999.


(*) To be filed by amendment.

(+) Confidential treatment to be requested for certain portions of this Exhibit pursuant to Rule 406 promulgated under the Securities Act.

(++) Previously filed.

II-3


(b) Financial Statement Schedules

Schedule II--Valuation and Qualifying Accounts

Schedules not listed above have been omitted because the information required to be set forth therein is not applicable or is shown in the financial statements or notes thereto.

ITEM 17. UNDERTAKINGS.

The undersigned Registrant hereby undertakes to provide to the Underwriters at the closing specified in the Underwriting Agreement certificates in such denominations and registered in such names as required by the Underwriters to permit prompt delivery to each purchaser.

The undersigned Registrant hereby undertakes that:

(1) For purposes of determining any liability under the Securities Act of 1933, the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in a form of prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be part of this registration statement as of the time it was declared effective.

(2) For the purpose of determining any liability under the Securities Act of 1933, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial BONA FIDE offering thereof.

Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing provisions, or otherwise, the Registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.

II-4


SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this Amendment No. 1 to the registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, State of New York, on this 9th day of July, 1999.

Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               James F. McCann
                                               Chief Executive Officer
                                               Chairman of the Board of Directors
                                               (Principal Executive Officer)

Pursuant to the requirements of the Securities Act of 1933, this Amendment No. 1 to the registration statement has been signed by the following persons in the capacities indicated below:

Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               James F. McCann
                                               Chief Executive Officer
                                               Chairman of the Board of Directors
                                               (Principal Executive Officer)

Dated: July 9, 1999                            /s/ JOHN W. SMOLAK
                                               --------------------------------------------
                                               John W. Smolak
                                               Senior Vice President--Finance and
                                               Administration (Principal Financial and
                                               Accounting Officer)

Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               Christopher G. McCann
                                               Director, Senior Vice President

Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               T. Guy Minetti
                                               Director

Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               Jeffrey C. Walker
                                               Director

Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               David Beirne
                                               Director

II-5


Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               Charles R. Lax
                                               Director

Dated: July 9, 1999                            *
                                               --------------------------------------------
                                               Kevin J. O'Connor
                                               Director

*By:       /s/ JOHN W. SMOLAK
           --------------------------------
           John W. Smolak
           Attorney-in-fact

II-6


POWER OF ATTORNEY

We, the undersigned directors and/or officers of 1-800-FLOWERS.COM, Inc. (the "Company"), hereby severally constitute and appoint James F. McCann and John W. Smolak, and each of them individually, with full powers of substitution and resubstitution, our true and lawful attorneys, with full powers to them and each of them to sign for us, in our names and in the capacities indicated below, the registration statement on Amendment No. 1 to Form S-1 filed with the Securities and Exchange Commission, and any and all amendments to said registration statement (including post-effective amendments), and any registration statement filed pursuant to Rule 462(b) under the Securities Act of 1933, as amended, in connection with the registration under the Securities Act of 1933, as amended, of equity securities of the Company, and to file or cause to be filed the same, with all exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as each of them might or could do in person, and hereby ratifying and confirming all that said attorneys, and each of them, or their substitute or substitutes, shall do or cause to be done by virtue of this Power of Attorney.

Dated: July 9, 1999                           /s/ DAVID BEIRNE
                                              --------------------------------------------------
                                              David Beirne
                                              Director

Dated: July 9, 1999                           /s/ CHARLES R. LAX
                                              --------------------------------------------------
                                              Charles R. Lax
                                              Director

Dated: July 9, 1999                           /s/ KEVIN J. O'CONNOR
                                              --------------------------------------------------
                                              Kevin J. O'Connor
                                              Director

II-7


REPORT OF INDEPENDENT AUDITORS

We have audited the consolidated financial statements of 1-800-FLOWERS.COM, Inc. and subsidiaries (the "Company") as of March 28, 1999, June 28, 1998 and June 29, 1997, and for the nine months ended March 28, 1999 and for each of the three years in the period ended June 28, 1998, and have issued our report thereon dated May 20, 1999, except for the second paragraph of Note 12--Capital Transactions as to which the date is , 1999 (included elsewhere in this Registration Statement). Our audits also included the financial statement schedule listed in Item 16(b) of this Registration Statement. This schedule is the responsibility of the Company's management. Our responsibility is to express an opinion based on our audits.

In our opinion, the financial statement schedule referred to above, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein.

Ernst & Young LLP

Melville, New York


The foregoing report is in the form that will be signed upon the completion of the restatement of capital accounts described in the second paragraph of Note 12--Capital Transactions to the consolidated financial statements.

                                          /s/ Ernst & Young LLP



Melville, New York
July 9, 1999

S-1

1-800-FLOWERS.COM, INC.

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

                                                                    ADDITIONS
                                                        ---------------------------------
                                           BALANCE AT     CHARGED TO       CHARGED TO                    BALANCE AT
                                            BEGINNING       COSTS        OTHER ACCOUNTS-   DEDUCTIONS-     END OF
DESCRIPTION                                 OF PERIOD    AND EXPENSES       DESCRIBE         DESCRIBE      PERIOD
-----------------------------------------  -----------  --------------  -----------------  ------------  -----------

Year ended June 28,1998:
  Reserves and allowances deducted from
    asset accounts:
    Reserve for estimated doubtful
      accounts--accounts receivable......   $ 509,000     $  213,000        $  62,000(c)    $       --    $ 784,000
    Reserve for estimated doubtful
      accounts--notes receivable.........     423,000        170,000               --               --      593,000
                                           -----------  --------------       --------      ------------  -----------
                                            $ 932,000     $  383,000        $  62,000       $       --    $1,377,000
                                           -----------  --------------       --------      ------------  -----------
                                           -----------  --------------       --------      ------------  -----------

Year ended June 29,1997:
  Reserves and allowances deducted from
    asset accounts:
    Reserve for estimated doubtful
      accounts--accounts receivable......   $ 359,000     $  269,000        $      --       $ (119,000)(a)  $ 509,000
    Reserve for estimated doubtful
      accounts--notes receivable.........     185,000        284,000               --          (46,000)(a)    423,000
                                           -----------  --------------       --------      ------------  -----------
                                            $ 544,000     $  553,000        $      --       $ (165,000)   $ 932,000
                                           -----------  --------------       --------      ------------  -----------
                                           -----------  --------------       --------      ------------  -----------
Year ended June 30, 1996:
  Reserves and allowances deducted from
    asset accounts:
    Reserve for estimated doubtful
      accounts--accounts receivable......   $ 262,000     $  289,000        $      --       $ (192,000)(a)  $ 359,000
    Reserve for estimated doubtful
      accounts--notes receivable.........     155,000         30,000               --               --      185,000
    Valuation allowance on deferred tax
      assets.............................     150,000             --               --         (150,000)(b)         --
                                           -----------  --------------       --------      ------------  -----------
                                            $ 567,000     $  319,000        $      --       $ (342,000)   $ 544,000
                                           -----------  --------------       --------      ------------  -----------
                                           -----------  --------------       --------      ------------  -----------


(a) Reduction in allowance due to write-off of accounts receivable balances.

(b) Reduction in valuation allowance for deferred tax assets.

(c) Increase in reserve due to acquisition of Plow & Hearth.

S-2

INDEX TO EXHIBITS

 NUMBER                                   DESCRIPTION                                   PAGE
-----------  ----------------------------------------------------------------------  -----------

      1.1(*) Form of Underwriting Agreement.

      3.1    Third Amended and Restated Certificate of Incorporation.

      3.2(*) Form of Amendment No. 1 to Third Amended and Restated Certificate of
             Incorporation to be effective upon the initial public offering.

     3.3(++) Amended and Restated By-laws.

      4.1    Specimen class A common stock certificate.

      4.2    See Exhibits 3.1, 3.2, 3.3 and 3.4 for provisions of the Certificate
             of Incorporation and By-laws of the Registrant defining the rights of
             holders of Common Stock of the Registrant.

     4.3(++) Form of Warrant.

      5.1    Opinion of Brobeck, Phleger & Harrison LLP.

    10.1(++) Lease, commencing on May 15, 1998, between 1600 Stewart Avenue, L.L.C
             and 800-FLOWERS, Inc.

     10.2    Investment Agreement, dated as of January 16, 1995, among Chemical
             Venture Capital Associates, Teleway, Inc. and James F. McCann.

     10.3    Consent and Amendment No. 1 to Investment Agreement, dated as of May
             20, 1999, among Chase Capital Partners, 1-800-FLOWERS.COM, Inc. and
             James F. McCann.

    10.4(++) Credit Agreement, dated as of March 19,1999, between 1-800-FLOWERS,
             Inc. and The Chase Manhattan Bank.

    10.5(+*) Interactive Marketing Agreement, dated as of May 1, 1997, between
             America Online, Inc. and 800-FLOWERS, Inc.

    10.6(+*) Interactive Marketing Agreement, dated as of January 1, 1998, between
             America Online, Inc. and 800-FLOWERS, Inc.

    10.7(+*) E-Commerce Merchant Agreement for The Plaza on MSN, with a term start
             date of October 21, 1997, between The Microsoft Network, L.L.C. and
             800-FLOWERS, Inc., as amended.

    10.8(+*) Sponsorship Agreement, dated as of May 1, 1998, between Excite, Inc.
             and 800-FLOWERS, Inc.

    10.9(+*) Development and Hosting Agreement, dated as of June 18, 1999, between
             Fry Multimedia, Inc. and 800-Gifthouse, Inc.

   10.10(++) 1997 Stock Option Plan, as amended.

   10.11(++) Stockholders' Agreement, dated as of April 3, 1998, among The Plow &
             Hearth, Inc., 1-800-FLOWERS, Inc. and the Persons Set Forth on
             Schedule A thereto.

     10.12   Amendments to Stockholders' Agreement, dated as of May 17, 1999, among
             The Plow & Hearth, Inc., 1-800-FLOWERS.COM, Inc. and the Persons Set
             Forth on Schedule A thereto.

   10.13(++) Employment Agreement, effective as of January 4, 1999, between John W.
             Smolak and 1-800-FLOWERS, Inc.

   10.14(++) Employment Agreement, effective as of April 3, 1998, between Peter G.
             Rice and 1-800-FLOWERS, Inc.

   10.15(++) Employment Agreement, effective as of January 18, 1999, between Kerry
             W. Coin and 1-800-FLOWERS, Inc.


 NUMBER                                   DESCRIPTION                                   PAGE
-----------  ----------------------------------------------------------------------  -----------
     10.16   Investors' Rights Agreement, dated as of May 20, 1999, among
             1-800-FLOWERS.COM, Inc. James F. McCann, Christopher G. McCann and the
             persons designated as Investors on the signature pages thereto.

     10.17   Stock Purchase Agreement, dated as of May 20, 1999, among
             1-800-FLOWERS.COM, Inc., James F. McCann, Christopher G. McCann and
             the Investors listed on Schedule A thereto.

    10.18(*) 1999 Stock Incentive Plan.

     10.19   Employment Agreement, effective as of July 1, 1999, between James F.
             McCann and 1-800-FLOWERS.COM, Inc.

     10.20   Employment Agreement, effective as of July 1, 1999, between
             Christopher G. McCann and 1-800-FLOWERS.COM, Inc.

    21.1(++) Subsidiaries of the Registrant.

     23.1    Consent of Brobeck, Phleger & Harrison LLP (included in Exhibit 5.1).

     23.2    Consent of Ernst & Young LLP.

     23.3    Consent of KPMG LLP.

     24.1    Powers of Attorney (included in the Signature Page).

    27.1(++) Financial Data Schedule for the year ended June 28, 1998.

    27.2(++) Financial Data Schedule for the nine months ended March 28, 1999.


(*) To be filed by amendment.

(+) Confidential treatment to be requested for certain portions of this Exhibit pursuant to Rule 406 promulgated under the Securities Act.

(++) Previously filed.


EXHIBIT 3.1

THIRD AMENDED AND RESTATED CERTIFICATE OF INCORPORATION

OF

1-800-FLOWERS.COM, INC.
(formerly known as Teleway, Inc.)

(Pursuant to Sections 228, 242 and 245 of the General Corporation Law of the State of Delaware)

1-800-FLOWERS.COM, Inc. (the "Corporation"), a corporation organized and existing under the General Corporation Law of the State of Delaware (the "General Corporation Law"),

DOES HEREBY CERTIFY:

FIRST: That the Corporation was originally incorporated in Delaware, and the date of its filing of its original Certificate of Incorporation with the Secretary of State of Delaware was June 30, 1992. The Certificate of Incorporation was amended and restated on January 12, 1995, and was filed with the Secretary of State of the State of Delaware on January 13, 1995. A Certificate of Amendment to the Amended and Restated Certificate of Incorporation was filed with the Secretary of State of the State of Delaware on June 16, 1995. A Certificate of Amendment to the Amended and Restated Certificate of Incorporation was filed with the Secretary of State of the State of Delaware on April 14, 1999. A Second Amended and Restated Certificate of Incorporation was filed with the Secretary of State of the State of Delaware on May 20, 1999.

SECOND: That the Board of Directors duly adopted resolutions proposing to amend and restate the Amended and Restated Certificate of Incorporation of the Corporation, declaring said amendment and restatement to be advisable and in the best interests of the Corporation and its stockholders, and authorizing the appropriate officers of the Corporation to solicit the written consent of the requisite stockholders of the currently issued and outstanding Class A Common Stock, $0.01 par value, all in accordance with the applicable provisions of Sections 228, 242 and 245 of the General Corporation Law of the State of Delaware;

THIRD: That the resolution setting forth the proposed amendment and restatement is as follows:

RESOLVED, that the Amended and Restated of Certificate of Incorporation of the Corporation be amended and restated in its entirety as follows:


ARTICLE I

NAME

The name of the Corporation is 1-800-FLOWERS.COM, Inc.

ARTICLE II

REGISTERED OFFICE

The address of the registered office of the Corporation in the State of Delaware is 15 East North Street in the City of Dover, State of Delaware 19901, County of Kent. The name of its registered agent at such address is Incorporating Services, Ltd.

ARTICLE III

POWERS/TERM

The purpose of the Corporation is to engage in any lawful act or activity for which a corporation may be organized under the General Corporation Law. The Corporation is to have perpetual existence.

ARTICLE IV

CAPITAL STOCK

A. CLASSES OF STOCK.

The total number of shares of stock which the Corporation shall have authority to issue is four hundred and one million two hundred thousand (401,200,000), consisting of one million two hundred thousand shares of Preferred Stock, par value $.01 per share (the "Preferred Stock"), and four hundred million (400,000,000) shares of Common Stock, par value $0.01 per share (the "Common Stock"). Of the Preferred Stock, seventy two thousand four hundred fifty four (72,454) shares shall be undesignated and one million one hundred twenty seven thousand five hundred forty six (1,127,546) shares shall be classified as Series A Preferred Stock (the "Series A Preferred Stock"). Of the Common Stock, two hundred million (200,000,000) shares shall be classified as Class A Common Stock (the "Class A Common Stock"), and two hundred million (200,000,000) shares shall be classified as Class B Common Stock (the "Class B Common Stock"). As shares of Class B Common Stock are converted into shares of Class A Common Stock as described herein, the number of shares classified as Class B Common Stock shall be reduced and the number of shares classified as Class A Common Stock shall be increased on a one-for-one basis.

B. PREFERRED STOCK.


1. UNDESIGNATED PREFERRED STOCK. The Preferred Stock may be issued from time to time in one or more series. The Board of Directors is hereby authorized to provide for the issuance of shares of Preferred Stock in one or more series and, by filing a certificate pursuant to the applicable law of the State of Delaware (the "Preferred Stock Designation"), to establish from time to time the number of shares to be included in each such series, and to fix the designation, powers, preferences and rights of the shares of each such series and the qualifications, limitations and restrictions thereof. The authority of the Board of Directors with respect to each series shall include, but not be limited to, determination of the following:

(a) The designation of the series, which may be by distinguishing number, letter or title.

(b) The number of shares of the series, which number the Board of Directors may thereafter (except where otherwise provided in the Preferred Stock Designation) increase or decrease (but not below the number of shares thereof then outstanding).

(c) The amounts payable on, and the preferences, if any, of shares of the series in respect of dividends, and whether such dividends, if any, shall be cumulative or noncumulative.

(d) Dates at which dividends, if any, shall be payable.

(e) The redemption rights and price or prices, if any, for shares of the series.

(f) The terms and amount of any sinking funds provided for the purchase or redemption of shares of the series.

(g) The amounts payable on, and the preferences, if any, of shares of the series in the event of any voluntary or involuntary liquidation, dissolution or winding up of the affairs of the Corporation.

(h) Whether the shares of the series shall be convertible into or exchangeable for shares of any other class or series, or any other security, of the Corporation or any other corporation, and, if so, the specification of such other class or series or such other security, the conversion or exchange price or prices or rate or rates, any adjustments thereof, the date or dates at which such shares shall be convertible or exchangeable and all other terms and conditions upon which such conversion or change may be made.

(i) Restrictions on the issuance of shares of the same series or of any other class or series.

(j) The voting rights, if any, of the holders of shares of the series.

2. SERIES A PREFERRED STOCK

(a) Dividends. The holders of Series A Preferred Stock shall be entitled to receive dividends on their shares of Series A Preferred Stock when and as declared by the Board of


Directors, out of any assets of the Corporation legally available therefor. In addition, in the event that the Corporation shall at any time pay a dividend (other than a dividend payable solely in shares of Common Stock or other securities or rights convertible into, or entitling the holder thereof to receive, directly or indirectly, additional shares of Common Stock) on the Common Stock, it shall, at the same time, pay to the holders of shares of Series A Preferred Stock (assuming full conversion of the Series A Preferred Stock in accordance with sub-paragraph (d) herein) a dividend equal to such dividend on the Common Stock. Dividends shall be non-cumulative.

(b) Liquidation Preference.

(i) In the event of any liquidation, dissolution or winding up of the Corporation, either voluntary or involuntary, the holders of Series A Preferred Stock shall be entitled to receive, prior and in preference to any distribution of any of the assets of this Corporation to the holders of Common Stock or any other class or series of stock ranking in liquidation junior to the Series A Preferred Stock (such Common Stock and other stock being referred to as "Junior Stock"), by reason of their ownership thereof, an amount per share equal to (i) $104.26 for each outstanding share of Series A Preferred Stock (as adjusted for stock splits, combinations, reclassifications and the like), and (ii) an amount equal to all declared but unpaid dividends on the Series A Preferred Stock. If upon the occurrence of such event, the assets and funds thus distributed among the holders of the Series A Preferred Stock shall be insufficient to permit the payment to such holders of the full aforesaid preferential amounts, then the entire assets and funds of the Corporation legally available for distribution shall be distributed ratably among the holders of the Series A Preferred Stock, in proportion to the preferential amount each such holder is otherwise entitled to receive and no liquidation payments shall be made to the holders of Junior Stock.

(ii) After all of the distributions described in subsection (a) above have been paid, the remaining assets of the Corporation available for distribution to stockholders shall be distributed among the holders of Junior Stock pro rata based on the number of shares of Common Stock held by each. Shares of Series A Preferred Stock shall not be entitled to be converted into shares of Common Stock in order to participate in any distribution, or series of distributions, as shares of Common Stock, without first foregoing participation in the distribution, or series of distributions, as shares of Series A Preferred Stock.

(iii) For purposes of this sub-paragraph (b), a liquidation, dissolution or winding up of the Corporation shall be deemed to be occasioned by, or to include (unless the holders of at least a majority of the Series A Preferred Stock then outstanding shall determine otherwise), (A) the acquisition of the Corporation by another entity by means of any transaction or series of


related transactions (including, without limitation, any reorganization, merger or consolidation) that results in the transfer of fifty percent (50%) or more of the outstanding voting power of the Corporation; or (B) a sale of all or substantially all of the assets of the Corporation.

(c) Redemption. The Corporation shall not have the right to redeem the Series A Preferred Stock.

(d) Conversion.

(i) Each share of Series A Preferred Stock shall be convertible, at the option of the holder thereof, into one (1) fully paid and non-assessable share of Class A Common Stock, subject to adjustment pursuant to sub-paragraph (e). In order for a holder of Series A Preferred Stock to convert such shares into shares of Class A Common Stock, such holder shall surrender the certificate or certificates representing such shares of Series A Preferred Stock at the office of the Corporation's transfer agent, together with written notice that such holder elects to convert all or any number of the shares of the Series A Preferred Stock represented by such certificate or certificates. Such notice shall state such holder's name or the names of the nominees in which such holder wishes the certificate or certificates for shares of Class A Common Stock to be issued. If required by the Corporation, certificates surrendered for conversion shall be endorsed or accompanied by a written instrument or instruments of transfer, in form satisfactory to the Corporation, duly executed by the registered holder or its attorney duly authorized in writing. The date of receipt of such certificates and notice by the transfer agent is referred to herein as the "Notice Date." The Corporation shall, as soon as practicable after the Notice Date, issue and deliver to such holder, or to its nominee, at such holder's address as shown in the records of the Corporation, a certificate or certificates for the number of whole shares of Class A Common Stock issuable upon such conversion in accordance with the provisions hereof, together with cash in lieu of fractional shares. If less than all of the shares of Series A Preferred Stock represented by a stock certificate are converted into shares of Class A Common Stock, the Corporation shall issue a new stock certificate in the amount of the shares not so converted.

(ii) Each share of Series A Preferred Stock shall automatically, without any action on behalf of the holder thereof, be converted into one fully paid and non-assessable share of Class A Common Stock, subject to adjustment pursuant to sub-paragraph (e), upon the earlier of (A) the closing of the Corporation's sale of shares of Series A Common Stock in a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1993, as amended (the "Securities Act"), in which the aggregate gross proceeds to the


Corporation (prior to deduction of offering expenses but after deduction of underwriting discounts and commissions) are at least $25,000,000 (a "Qualified Public Offering"), and (B) upon the approval (by vote or written consent, as provided by law) of the holders of at least sixty percent (60%) of the then outstanding shares of Series A Preferred Stock, the date specified by such holders. The Corporation shall provide each holder of Series A Preferred Stock at least ten (10) days written notice prior to the automatic conversion provided herein.

(iii) At the time of any conversion of Series A Preferred Stock to Class A Common Stock, whether at such holder's option or automatically, all declared but unpaid dividends on each and all such shares of Series A Preferred Stock being converted shall be converted to that number of shares of Class A Common Stock determined by dividing the amount of such dividends by the fair market value of the Class A Common Stock at the time of conversion. The fair market value of the Class A Common Stock shall be determined as follows:

(A) If traded on a securities exchange or through the NASDAQ National Market, the value shall be deemed to be the average of the closing prices of the securities on such exchange over the thirty-day period ending three (3) days prior to the closing;

(B) If actively traded over-the-counter, the value shall be deemed to be the average of the closing bid or sale prices (whichever is applicable) over the thirty-day period ending three (3) days prior to the closing; and

(C) If there is no active public market, the value shall be the fair market value thereof, as mutually determined by the Corporation and the holders of at least a majority of the voting power of all then outstanding shares of Series A Preferred Stock.

(iv) No fractional shares of Class A Common Stock shall be issued upon conversion of shares of Series A Preferred Stock and any fractional share to which the holder would otherwise be entitled shall be paid in cash in an amount equal to such fractional share multiplied by the fair market value of the Class A Common Stock at the time of conversion. The fair market value of the Class A Common Stock shall be determined as set forth above.

(v) All shares of Series A Preferred Stock which shall have been surrendered for conversion or automatically converted as herein provided shall no longer be deemed to be outstanding, and all rights with respect to such shares shall immediately cease and terminate on the date on which such shares are converted (the "Conversion Date"), except only the right of the holders thereof to receive shares of Class A Common Stock in exchange therefor


and the payment of any declared and unpaid dividends thereon. On the Conversion Date, the shares of Class A Common Stock issuable upon such conversion shall be deemed to be outstanding, and the holder thereof shall be entitled to exercise and enjoy all rights with respect to such shares of Class A Common Stock. All shares of Series A Preferred Stock so converted shall, from and after the Conversion Date, resume their status as Undesignated Preferred Stock and may be reissued by the Corporation in one or more series with the designation, powers, preferences and rights as determined by the Corporation in accordance with this Article IV.

(vi) The Corporation shall at all times have reserved for issuance that aggregate number of shares of Class A Common Stock into which the shares of Series A Preferred Stock are convertible.

(e) Antidilution. If the Corporation shall effect a subdivision or reclassification of the outstanding Common Stock, the conversion ratio for the Series A Preferred Stock as set forth in sub-paragraph (d) then in effect immediately before such subdivision or reclassification shall be proportionately adjusted so that the number of shares of Class A Common Stock issuable on conversion of each share of Series A Preferred Stock shall represent the same interest in the Corporation prior to such subdivision or recapitalization. If the Corporation shall combine the outstanding shares of Class A Common Stock, the conversion ratio then in effect immediately before the combination shall be likewise proportionately adjusted. If the Corporation shall make or issue a dividend or other distribution payable in securities, then and in each such event provision shall be made so that the holders of shares of the Series A Preferred Stock shall receive upon conversion thereof in addition to the number of shares of Class A Common Stock receivable thereupon, the amount of securities that they would have received had their Series A Preferred Stock been converted into Class A Common Stock on the date of such event and had they thereafter during the period from the date of such event to and including the Conversion Date, retained such securities receivable by them as aforesaid during such period giving effect to all adjustments called for during such period under this paragraph (e), with respect to the rights of the holders of the Series A Preferred Stock. The Corporation shall provide each holder of Series A Preferred Stock at least ten (10) days written notice prior to the expected date of adjustment as provided herein.

(f) Voting. The holder of each share of Series A Preferred Stock shall have the right to one vote for each share of Class A Common Stock into which such Series A Preferred Stock could then be converted, and with respect to such vote, such holder shall have full voting rights and powers equal to the voting rights and powers of the holders of Class A Common Stock, and shall be entitled, notwithstanding any provision hereof, to notice of any stockholders' meeting in accordance with the By-laws of this Corporation, and shall be entitled to vote, together with holders of Common Stock as a single class, with respect to any question upon which holders of Common Stock have the right to vote. Fractional votes shall not, however, be permitted and any fractional voting rights available on an as-converted basis (after aggregating all shares into which shares of Series A Preferred Stock held by each holder could be converted) shall be rounded to the nearest whole number (with one-half being rounded upward).


3. Covenants.

(a) So long as at least 75,000 shares of Series A Preferred Stock remain outstanding the Corporation shall not, without first obtaining the approval of (by vote or written consent, as required by law) the holders of at least eighty-five percent (85%) of the outstanding shares of Series A Preferred Stock, (i) authorize or issue Preferred Stock with dividends or liquidation preference rights more favorable than those of the Series A Preferred Stock or
(ii) take any action if such action materially and adversely affects the rights, including action by way of amendment of the Certificate of Incorporation, bylaws or by way of merger or consolidation, of the Series A Preferred Stock as of the date hereof.

(b) So long as at least 75,000 shares of Series A Preferred Stock remain outstanding, the Corporation shall not redeem, repurchase, retire or otherwise acquire any shares of equity securities of the Corporation except pursuant to (x) this Certificate of Incorporation or (y) any other agreement, approved in advance by the Board or the Compensation Committee of the Board of Directors, for the repurchase of shares from an employee upon termination of employment.

C. COMMON STOCK.

1. RECLASSIFICATION. Effective at the filing with the Secretary of State of the State of Delaware of this Third Amended and Restated Certificate of Incorporation, and without further action on the part of the holders of the class A common stock outstanding immediately prior thereto (the "Outstanding Class A"), the class B common stock outstanding immediately prior thereto (the "Outstanding Class B" and, together with the Outstanding Class A, the "Outstanding Common Stock"), each share of Outstanding Class A shall immediately and automatically convert into one share of Class B Common Stock and each share of Outstanding Class B shall automatically convert into one share of Class B Common Stock. Effective immediately after the filing of this Third Amended and Restated Certificate of Incorporation, each certificate representing a share of Outstanding Class A or Outstanding Class B shall be deemed to represent a share of Class B Common Stock.

2. VOTING. Except as otherwise required by law, at any meetings at which stockholders are entitled to vote, each share of Class A Common Stock shall entitle the holder thereof to one vote per share and each share of Class B Common Stock shall entitle the holder thereof to 10 votes per share. The holders of Class A Common Stock, Class B Common Stock and Series A Preferred Stock shall vote together as a single class. For purposes herein, "Total Voting Power" shall mean the total number of votes attributable to all shares of capital stock of the Corporation outstanding and entitled to vote on any particular matter.

3. RIGHTS AND PREFERENCES OF COMMON STOCK. Except as expressly provided in this Article IV, Class A Common Stock and Class B Common Stock shall have the same rights and privileges and shall rank equally, share ratably and be identical in all


respects as to all matters. The holders of Class A Common Stock and Class B Common Stock shall have the following rights and preferences, subject to the rights and preferences of holders of Preferred Stock.

(a) Dividends. Holders of Class A Common Stock and Class B Common Stock shall be entitled to receive such dividends, payable in cash or otherwise, as may be declared thereon by the Board of Directors from time to time out of assets or funds of the Corporation that are legally available therefor; provided, however, that the Board of Directors shall declare no dividend, and no dividend shall be paid, with respect to any outstanding share of Class A Common Stock and Class B Common Stock, whether paid in cash or property (including, without limitation, shares of Class A Common Stock paid on or with respect to shares of Class A Common Stock or shares of Class B Common Stock paid on or with respect to shares of Class B Common Stock (collectively, "Stock Dividends")), unless, simultaneously, the same dividend (in the case of Stock Dividends, stock of the class on or with respect to which the dividend is paid in the same percentage, relative to the total number of shares of such class issued and outstanding immediately prior to the payment of such dividend, as the Stock Dividend on or with respect to the other class bears to the number of shares issued and outstanding immediately prior to the payment of such dividend) is paid with respect to each share of Class A Common Stock and Class B Common Stock; PROVIDED FURTHER, that no dividend shall be declared or paid on Class A Common Stock or Class B Common Stock if declared dividends on the Series A Preferred Stock have not been paid. Stock Dividends with respect to Class A Common Stock may only be paid with shares of Class A Common Stock and Stock Dividends with respect to Class B Common Stock may only be paid with shares of Class B Common Stock.

(b) Subdivisions and Combinations of Shares. If the Corporation in any manner subdivides or combines the outstanding shares of one class of Common Stock, the outstanding shares of the other class of Common Stock will be likewise subdivided or combined.

(c) Liquidation or Dissolution. In the event of any voluntary or involuntary liquidation, dissolution or winding up of the Corporation, holders of Class A Common Stock and holders of Class B Common Stock shall receive an equal per share distribution of any assets remaining after payment or provision for liabilities and the liquidation preference on Preferred Stock, if any.

4. CONVERSION OF CLASS B COMMON STOCK.

(a) Each outstanding share of Class B Common Stock, at the option of the holder thereof, may be converted at any time into one (1) share of Class A Common Stock. Any such conversion shall be effected by the presentation and surrender of the certificates that represent the shares of Class B Common Stock to be converted, at the principal executive offices of the Corporation or at such other place as may from time to time be designated by the Corporation, in such form and accompanied by all transfer taxes (or proof of payment thereof), if any, as shall be required for such transfer, and upon such surrender, the holder of such shares shall be entitled to receive in exchange therefor certificates for fully paid and nonassessable shares of Class A Common Stock at the rate aforesaid, and such holder shall be registered as the holder of such


shares of Class A Common Stock.

(b) In addition to and notwithstanding the foregoing, upon any Transfer of shares of Class B Common Stock, such shares shall be converted automatically into a like number of shares of Class A Common Stock. Immediately upon the occurrence of a Transfer, and without any action on the part of any stockholder whose shares are subject to automatic conversion hereunder, the Corporation or any other person or entity, the relevant shares of Class B Common Stock shall be deemed converted into the same number of shares of Class A Common Stock. From and after the time of the Transfer, any such certificates for Class B Common Stock shall no longer represent shares of Class B Common Stock but instead shall represent the sum of the number of shares of Class A Common Stock and the right to have registered in the name of the transferee of such stock the shares of Class A Common Stock issuable to such transferee as a result of such conversion. The Class A Common Stock issuable upon any such conversion shall be so registered and the certificates with respect to such stock shall be issued by the Corporation upon the surrender of the certificates that represent the Class B Common Stock immediately prior to the Transfer, duly endorsed to the Corporation or in blank or accompanied by proper instruments of transfer to the Corporation or in blank (such endorsements or instruments of transfer to be in form satisfactory to the Corporation).

(c) As used in this section 4, the following terms have the following meanings:

(i) "Affiliate" shall mean and be limited to the following Persons: (1) with respect to any Original Shareholder who is a natural person, that Original Shareholder's spouse, siblings, children (including adopted children), grandchildren or parents or parents; (2) with respect to any Original Shareholder which is a limited partnership, (a) any Person that, at the time the Original Shareholder first obtained shares of Class B Common Stock, was the general partner of such Original Shareholder, or (b) another limited partnership which has a general partner, the control of which general partner is held, directly or indirectly, by five or fewer natural Persons, provided such natural Persons had control of the general partner of such Original Shareholder at the time such Original Shareholder first obtained shares of Class B Common Stock; (3) a trust of which such Original Shareholder who is a natural person is the trustee for the benefit of his spouse, siblings, children (including adopted children), grandchildren or parents or parents, or (4) the heirs, executors, administrators, guardians or conservators of the Original Shareholder who is a natural person.

(ii) "Control" shall mean ownership of more than 50% of the equity interest in, and more than 50% of the voting power on all matters of, the sole general partner.

(iii) "Original Shareholder" shall mean each Person to whom the Corporation originally issues shares of Class B Common Stock at the initial issuance


thereof.

(iv) "Person" shall mean an individual, a partnership, a corporation, an association, a joint stock company, a trust, a joint venture, an unincorporated organization or a governmental entity or any department, agency or political subdivision thereof.

(v) "Transfer" shall mean the sale, assignment, transfer, gift, pledge or hypothecation (unless such pledge or hypothecation is with full recourse against the transferor) or other disposition, whether voluntary or involuntary, of Class B Common Stock to any person other than an Affiliate of the Original Shareholder which initially held the shares being transferred.

5. RESTRICTIONS ON ISSUANCE. The Corporation shall not issue or sell any shares of Class B Common Stock or any securities (including, without limitation, any rights, options, warrants or other securities) convertible, exchangeable or exercisable into shares of Class B Common Stock to any person. Notwithstanding the foregoing, the Company may issue and sell shares of Class B Common Stock (1) pursuant to an employee stock option plan, stock purchase plan or similar employee incentive plan in effect at the time of a Qualified Public Offering, and (2) in respect of stock splits, stock dividends, subdivisions, reclassifications or similar transactions.

6. REGISTERED OWNER. The Corporation shall be entitled to treat the person in whose name any share of its stock is registered as the owner thereof for all purposes and shall not be bound to recognize any equitable or other claim to, or interest in, such share on the part of any other person whether or not the Corporation shall have notice thereof, except as expressly provided by applicable law.

ARTICLE V

DIRECTORS

1. NUMBER.

The number of directors of the Corporation shall be such number, not less than four (4) nor more than fifteen (15), as shall be set forth from time to time in the bylaws, provided that no action shall be taken to decrease or increase the number of directors without the affirmative vote of at least 66.67% of the Total Voting Power. Vacancies in the Board of Directors of the Corporation, however caused, and newly created directorships shall be filled by a vote of a majority of the directors then in office, whether or not a quorum, and any director so chosen shall hold office for a term expiring at the annual meeting of stockholders at which the term of the class to which the director has been chosen expires and when the director's successor is elected and qualified.

2. CLASSIFIED BOARD OF DIRECTORS.


The Board of Directors shall be and is divided into three classes:
Class I, Class II and Class III, each of which shall be as nearly equal in number as possible. Each director shall serve for a term ending on the date of the third annual meeting of stockholders following the annual meeting at which the director was elected; provided, however, that each initial director in Class I shall hold office until the annual meeting of stockholders in 2000; each initial director in Class II shall hold office until the annual meeting of stockholders in 2001; and each initial director in Class III shall hold office until the annual meeting of stockholders in 2002. Notwithstanding the foregoing provisions of this Article V, each director shall serve until his successor is duly elected and qualified or until his death, resignation or removal.

Subject to the provisions of this Article V, should the number of directors not be equally divisible by three, the excess director or directors shall be assigned to Classes I or II as follows: (i) if there shall be an excess of one directorship over a number equally divisible by three, such extra directorship shall be classified in Class I; and (ii) if there shall be an excess of two directorships over a number divisible by three, one shall be classified in Class I and the other in Class II.

In the event of any increase or decrease in the authorized number of directors, (1) each director than serving as such shall nevertheless continue as a director of the class of which he is a member until the expiration of his current term, or his earlier resignation, removal from office or death, and (2) the newly created or eliminated directorship resulting from such increase or decrease shall be appointed by the Board of Directors among the three classes of directors so as to maintain such classes as nearly equal as possible.

3. REMOVAL OF DIRECTORS.

Notwithstanding any other provisions of this Third Amended and Restated Certificate of Incorporation or the bylaws of the Corporation, any director or the entire Board of Directors of the Corporation may be removed, at any time, but only for cause and only by the affirmative vote of not less than 66.67% of the Total Voting Power.

ARTICLE VI

STOCKHOLDER MEETINGS

Meetings of stockholders may be held within or without the State of Delaware, as the bylaws may provide. The books of the Corporation may be kept (subject to any provision contained in the statutes) outside the State of Delaware at such place or places as may be designated from time to time by the Board of Directors or in the bylaws of the Corporation.

ARTICLE VII

LIMITATION OF DIRECTORS' LIABILITY

A director of the Corporation shall not be liable to the Corporation or its stockholders for monetary damages for breach of fiduciary duty as a director, except to the extent


such exemption from liability or limitation thereof is not permitted under the General Corporation Law of the State of Delaware as the same exists or may hereafter be amended. Any amendment, modification or repeal of the foregoing sentence shall not adversely affect any right or protection of a director of the Corporation hereunder in respect of any act or omission occurring prior to the time of such amendment, modification or repeal. If the General Corporation Law of the State of Delaware is amended after approval by the stockholders of this Article VII to authorize corporate action further eliminating or limiting the personal liability of directors, then the liability of a director shall be eliminated or limited to the fullest extent permitted by the General Corporation Law of the State of Delaware, as so amended.

ARTICLE VIII

INDEMNIFICATION

A. RIGHT TO INDEMNIFICATION.

The Corporation shall indemnify and hold harmless, to the fullest extent permitted by applicable law as it presently exists or may hereafter be amended, any person (a "Covered Person") who was or is made or is threatened to be made a party or is otherwise involved in any action, suit or proceeding, whether civil, criminal, administrative or investigative (a "proceeding"), by reason of the fact that he is or was or has agreed to become, or a person for whom he is the legal representative, is or was or has agreed to become a director or officer of the Corporation or, while a director or officer of the Corporation, is or was serving at the request of the Corporation as a director, officer, employee or agent of another corporation or of a partnership, joint venture, trust, enterprise or nonprofit entity, including service with respect to employee benefit plans, against all liability and loss suffered and expenses (including attorneys' fees) reasonably incurred by such Covered Person. Notwithstanding the preceding sentence, except as otherwise provided in this Article VIII, the Corporation shall be required to indemnify a Covered Person in connection with a proceeding (or part thereof) commenced by such Covered Person only if the commencement of such proceeding (or part thereof) by the Covered Person was authorized by the Board of Directors of the Corporation. The rights to indemnification provided herein shall continue with respect to a Covered Person notwithstanding that such Covered Person ceases to be a director, officer or other employee or agent of the Corporation.

B. PREPAYMENT OF EXPENSES.

The Corporation shall pay the expenses (including attorneys' fees) incurred by a Covered Person in defending any proceeding in advance of its final disposition, PROVIDED, HOWEVER, that, to the extent required by law, such payment of expenses in advance of the final disposition of the proceeding shall be made only upon receipt of an undertaking by the Covered Person to repay all amounts advanced if it should be ultimately determined that the Covered Person is not entitled to be indemnified under this Article VIII or otherwise.

C. CLAIMS.

If a claim for indemnification or advancement of expenses under this Article VIII


is not paid in full within thirty days after a written claim therefor by the Covered Person has been received by the Corporation, the Covered Person may file suit to recover the unpaid amount of such claim and, if successful in whole or in part, shall be entitled to be paid the expense of prosecuting such claim. In any such action the Corporation shall have the burden of proving that the Covered Person is not entitled to the requested indemnification or advancement of expenses under applicable law.

D. NONEXCLUSIVITY OF RIGHTS.

The rights conferred on any Covered Person by this Article VIII shall not be exclusive of any other rights which such Covered Person may have or hereafter acquire under any statute, provision of the certificate of incorporation, the bylaws, agreement, vote of stockholders or disinterested directors or otherwise. The Corporation may, to the extent authorized from time to time by its Board of Directors, grant indemnification rights to other employees or agents of the Corporation or other persons serving the Corporation and such rights may be equivalent to, or greater or less than, those provided herein.

E. OTHER SOURCES.

The Corporation's obligation, if any, to indemnify or to advance expenses to any Covered person who was or is serving at its request as a director, officer, employee or agent of another corporation, partnership, joint venture, trust, enterprise or nonprofit entity shall be reduced by any amount such Covered Person may collect as indemnification or advancement of expenses from such other corporation, partnership, joint venture, trust, enterprise or non-profit enterprise. The Corporation shall have the power to purchase and maintain insurance on behalf of any person who is or was a director officer, employee or agent of the Corporation, or is or was serving at the request of the Corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise against any liability asserted against and incurred by such person in any such capacity, or arising out of such person's status as such.

F. AMENDMENT OR REPEAL.

Any repeal or modification of the foregoing provisions of this Article VIII shall not adversely affect any right or protection hereunder of any Covered Person in respect of any act or omission occurring prior to the time of such repeal or modification.

G. OTHER INDEMNIFICATION AND PREPAYMENT OF EXPENSES.

This Article VIII shall not limit the right to the Corporation to the extent and in the manner permitted by law, to indemnify and to advance expenses to persons other than Covered Persons when and as authorized by appropriate corporate action.

ARTICLE IX

AMENDMENT OF BYLAWS


In furtherance of and not in limitation of powers conferred by statute, the Board of Directors of the Corporation is expressly authorized to adopt, repeal, alter, amend and rescind the bylaws of the Corporation by vote of 66.67% of the Board of Directors.

ARTICLE X

AMENDMENT OF CERTIFICATE OF INCORPORATION

Subject to Section B.3 of Article IV, the Corporation reserves the right to amend, alter, change or repeal any provision contained in this Second Amended and Restated Certificate of Incorporation, in the manner now or hereafter prescribed by statute and this Second Amended and Restated Certificate of Incorporation, and all rights conferred upon stockholders herein are granted subject to this reservation. Notwithstanding the foregoing, the provisions set forth in Articles V, VII, VIII, IX and this Article X may not be repealed, altered, amended or rescinded in any respect unless the same is approved by the affirmative vote of not less than 66.67% of Total Voting Power.

* * *

FOURTH: That said amendments were duly adopted in accordance with the provisions of Sections 242 and 245 of the General Corporation Law.


IN WITNESS WHEREOF, this Third Amended and Restated Certificate of Incorporation has been signed by the Chief Executive Officer of the Corporation this 7 day of July, 1999.

/s/ James F. McCann
______________________________
Name: James F. McCann


Title: Chief Executive Officer


Exhibit 4.1


FLA

1-800-flowers.com

1-800-FLOWERS.COM, INC.

CLASS A COMMON STOCK

INCORPORATED UNDER THE LAWS CUSIP 68243Q 10 6
OF THE STATE OF DELAWARE

SEE REVERSE FOR
CERTAIN DEFINITIONS


THIS CERTIFIES THAT

Is the owner of

FULLY PAID AND NON-ASSESSABLE SHARES OF CLASS A COMMON STOCK, PAR
VALUE $0.01 PER SHARE, OF

1-800-FLOWERS.COM, INC.

CERTIFIED STOCK

transferable on the books of the Corporation by the holder hereof in person or by duly authorized Attorney upon surrender of this Certificate properly endorsed. This Certificate is not valid until countersigned and registered by the Transfer Agent and Registrar. WITNESS the facsimile seal of the Corporation and the facsimile signatures of its duly authorized officers.

Dated:


/s/ [ILLEGIBLE]                             /s/ [ILLEGIBLE]

SENIOR VICE PRESIDENT AND SECRETARY         CHAIRMAN AND CHIEF EXECUTIVE OFFICER

1-800-FLOWERS.COM, Inc.
CORPORATE
SEAL
1992
DELAWARE

COUNTERSIGNED AND REGISTERED:

ChaseMellon Shareholder Service, L.L.C.

TRANSFER AGENT
AND REGISTRAR

AUTHORIZED SIGNATURE


--------------------------------------------------------------------------------
        AMERICAN BANK NOTE COMPANY                     PRODUCTION COORDINATOR:
                                                    MARY TARTAGLIA: 215-830-2154
           680 BLAIR MILL ROAD                         PROOF OF JUNE 22, 1999
            HORSHAM, PA 19044                         1-800-FLOWERS.com, inc.
              (215)657-3480                                H 62256face 1
--------------------------------------------------------------------------------
      SALES: L.TOGLIA: 212-593-5700                      OPERATOR: hj/JW/JW
--------------------------------------------------------------------------------
/NET/BANKNOTE/HOME 12/Flowers 1-800 62256                     Rev. 3.
--------------------------------------------------------------------------------


THE CORPORATION WILL FURNISH WITHOUT CHARGE TO EACH STOCKHOLDER WHO SO REQUESTS THE POWERS, DESIGNATIONS, PREFERENCES AND RELATIVE, PARTICIPATING, OPTIONAL OR OTHER SPECIAL RIGHTS OF EACH CLASS OF STOCK OR SERIES THEREOF AND THE QUALIFICATIONS, LIMITATIONS OR RESTRICTIONS OF SUCH PREFERENCES AND/OR RIGHTS.

The following abbreviations, when used in the inscription on the face of this certificate, shall be construed as though they were written out in full according to applicable laws or regulations:

TEN COM - as tenants in common
TEN ENT - as tenants by the entireties

JT TEN  - as joint tenants with right of
          survivorship and not as tenants
          in common

UNIF GIFT MIN ACT - __________ Custodian ___________
(Cust) (Minor) under Uniform Gifts to Minors Act______________________
(State)

Additional abbreviations may also be used though not in the above list.

FOR VALUE RECEIVED, ______________________ hereby sell, assign and transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER
IDENTIFYING NUMBER OF ASSIGNEE



(PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE OF ASSIGNEE)


__________________________________________________________________________Shares of the capital stock represented by the within Certificate, and do hereby irrevocably constitute and appoint

________________________________________________________________________Attorney to transfer the said stock on the books of the within named Corporation with full power of substitution in the premises.

Dated_________________________


NOTICE: THE SIGNATURE TO THIS
ASSIGNMENT MUST CORRESPOND
WITH THE NAME AS WRITTEN
UPON THE FACE OF THE
CERTIFICATE IN EVERY
PARTICULAR WITHOUT
ALTERATION OR ENLARGEMENT OR
ANY CHANGE WHATSOEVER AND
MUST BE GUARANTEED BY AN
ELIGIBLE INSTITUTION (AS
DEFINED IN RULE 1741-15
UNDER THE SECURITIES
                                                   EXCHANGE ACT OF 1934) WHICH
                                                   MAY INCLUDE A COMMERCIAL BANK
                                                   TRUST COMPANY OR SAVINGS
                                                   ASSOCIATION CREDIT UNION
                                                   OF THE AMERICAN STOCK
                                                   EXCHANGE, NEW YORK STOCK
                                                   EXCHANGE, PACIFIC STOCK
                                                   EXCHANGE OR MIDWEST STOCK
                                                   EXCHANGE

--------------------------------------------------------------------------------
       AMERICAN BANK NOTE COMPANY                     PRODUCTION COORDINATOR:
                                                    MARY TARTAGLIA: 215-830-2154
          680 BLAIR MILL ROAD                          PROOF OF JUNE 16, 1999
           HORSHAM, PA 19044                           1-800-FLOWERS.com inc.
             (215) 657-3480                                  H 62256BK
--------------------------------------------------------------------------------
      SALES: L.TOGLIA:212-593-5700                           OPERATOR:
--------------------------------------------------------------------------------
/NET/BANKNOTE/HOME 12/Flowers 1-800-62256                       NEW


--------------------------------------------------------------------------------


[LETTERHEAD OF BROBECK, PHLEGER & HARRISON LLP]

                                                       1633 Broadway, 47th Floor
                                                                        New York
Telephone:  (212) 581-1600                                       New York  10019
Facsimile:  (212) 586-7878                                       www.brobeck.com


                                                   July 9, 1999

1-800-FLOWERS.COM, Inc.
1600 Stewart Avenue
Westbury, NY 11590

Dear Ladies and Gentlemen:

We have assisted in the preparation and filing by 1-800-FLOWERS.COM, Inc. (the "Company"), of a Registration Statement on Form S-1, as amended through July 9, 1999 (the "Registration Statement"), with the Securities and Exchange Commission, relating to the sale of up to 6,900,000 shares (the "Shares") of Class A common stock, $.01 par value (the "Common Stock"), of the Company. A form of underwriting agreement (the "Underwriting Agreement") is filed as an exhibit to the Registration Statement.

We have examined such records and documents and have made such examination of laws as we considered necessary to form a basis for the opinion set forth herein. In our examination, we have assumed the genuineness of all signatures, the authenticity of all documents submitted to us as originals, and the conformity with the originals of all documents submitted to us as copies thereof.

Based upon and subject to the foregoing, we are of the opinion that the Shares have been duly authorized and, when sold and paid for in accordance with the terms of the Underwriting Agreement, will be validly issued, fully paid and non-assessable.

We hereby consent to the use of our name in the Registration Statement under the caption "Legal Matters" in the related prospectus and consent to the filing of this opinion as an exhibit thereto.

Very truly yours,

/s/ Brobeck, Phleger & Harrison LLP

BROBECK, PHLEGER & HARRISON LLP


Exhibit 10.2

INVESTMENT AGREEMENT

among

CHEMICAL VENTURE CAPITAL ASSOCIATES,
A CALIFORNIA LIMITED PARTNERSHIP,

TELEWAY, INC.

and

JAMES F. McCANN

Dated as of January 16, 1995


INVESTMENT AGREEMENT

INVESTMENT AGREEMENT, dated as of January 16, 1995, among CHEMICAL VENTURE CAPITAL ASSOCIATES, a California limited partnership ("CVCA"), TELEWAY, INC., a Delaware corporation (the "Company"), and JAMES F. McCANN ("McCann").

WITNESSETH

WHEREAS, upon the terms and conditions set forth herein, CVCA desires to purchase, and the Company desires to issue and sell, a number of "Units" of the Company's securities, which, subject to increase upon issuance of the Additional CVCA Equity (as defined below), include a total of (i) up to 52,658 shares of the Class C Common Stock, par value $.01 per share (the "Class C Common Stock"), of the Company and (ii) Warrants (as defined below) to acquire up to 473,922 shares (subject to adjustment) of the Class B Common Stock, par value $.01 per share (the "Class B Common Stock"), of the Company; and

WHEREAS, in connection with the above-described purchase and sale of securities, McCann has agreed to make certain representations to CVCA and to enter into certain agreements, as all more fully set forth herein.

NOW, THEREFORE, in consideration of the mutual covenants and agreements set forth herein and in reliance upon the representations and warranties contained herein, the parties hereto do hereby agree as follows:

1. DEFINITIONS. The following terms when used in this Agreement shall have the following meanings, the definitions to be applicable to both the singular and plural forms of each term defined to the extent that such forms of such terms are used in this Agreement:

"Acceptance Notice" has the meaning set forth in Section 7.1.

"Additional CVCA Equity" means, depending on the time of issuance to CVCA in accordance with this Agreement, the number of Class C Shares and Warrant Shares (or a Warrant for such Warrant Shares), set forth below:

                     Time of               Number of           Number of
                    Issuance               Class C Shares      Warrant Shares
                    --------               --------------      --------------
Prior to second
Investment                                     4,909               44,185

From and after second
Investment and prior to third investment       4,537               40,829

From and after third
Investment and prior                           3,315               29,839
to fourth investment

From and after fourth
Investment and prior to fifth investment       2,820               25,380

From and after fifth Investment                2,742               24,678

The number of shares set forth in this definition shall be adjusted to reflect any subdivisions, combinations or reclassifications of the Class C Common Stock and/or Class B Common Stock following the date hereof.

"Adjusted Call Price" means the Call Price for each Warrant and Warrant Share using as the Appraised Value for purposes of the determination thereof the per share price to the public in the public offering in connection with which the determination of the Adjusting Payment is being made.

"Adjusting Payment" means a cash payment with respect to each Warrant and Warrant Share acquired upon exercise of the right set forth in
Section 7.5 in an amount equal to the excess of the Adjusted Call Price over the Call Price.

"affiliate" means, with respect to any person, at the time in question, any other person controlling, controlled by or under common control with such person. Neither AFS Holdings Corp. nor any of its subsidiaries shall be an "affiliate" of the Company or McCann for purposes of this Agreement.

"Agreement" means this Investment Agreement, including the Exhibits and Schedules hereto, as amended, supplemented or otherwise modified from time to time.

"Annual Interest Coverage Ratio" means, at the time of determination thereof, the ratio of (a) EBITDA for the most recently completed 12 month-period to (b) Pro Forma Interest Expense for the Pro Forma Period with respect to such determination.

"Applicable Market Price" means, in respect of any share of Class B Common Stock on any date herein specified, the average of the daily market prices for 30 consecutive Business Days commencing 45 days before such date. The daily market price for each such Business Day shall be (i) the last sale price on such day on the principal stock exchange on which such Class B Common Stock is then listed or admitted to trading, (ii) if no sale takes place on such day on any such exchange, the average of the last reported closing bid and asked prices on such day as officially quoted on any such exchange or, if there is no such bid and asked prices on such day, on the next preceding date when such bid and asked prices occurred, (iii) if the Class B Common Stock is not then listed or admitted to trading on any stock


exchange, the average of the last reported closing bid and asked prices on such day in the over-the-counter market, as furnished by the National Association of Securities Dealers Automatic Quotation System or the National Quotation Bureau, Inc., (iv) if neither such corporation at the time is engaged in the business of reporting such prices, as furnished by any similar firm then engaged in such business, or (v) if there is no such firm, as furnished by any member of the National Association of Securities Dealers selected by the Company.

"Applicable Permitted Indebtedness Level" means, with respect to each Investment, the maximum aggregate amount of Indebtedness of the Company and its subsidiaries incurred following the date of this Agreement which is permitted to be outstanding at any time following such Investment, as specified in the table set forth in Section 6.6(b).

"Applicable Target" for an Investment (other than the initial Investment hereunder) shall be met if and only if all three of the following criteria with respect to such Investment shall have been satisfied:
(i) the Retail Test, (ii) the Gross Revenue Test and (iii) the EBITDA Test.

"Business Day" means any day which is not a Saturday, a Sunday or a day on which banking institutions in the City of New York, New York shall be permitted or required by law or executive order to be closed.

"Call Price" means cash, with respect to each Warrant Share, in the amount of the Appraised Value (as defined in the Warrant) thereof, and, with respect to each Warrant, in the amount of the Warrant Value Per Share (as defined in the Warrant).

"Cash Inflows" means all cash payments and the fair market value of all readily marketable securities (excluding any Additional CVCA Equity) received by CVCA as of the date on which the CVCA Return is being calculated (a "Measurement Date") with respect to debt and equity securities of the Company (excluding any Additional CVCA Equity) purchased, directly or indirectly, by CVCA (whether such payments are received from the Company or from any third party, and whether such payments are received as interest, dividends, proceeds with respect to a sale or redemption of securities, upon liquidation of the Company or its subsidiaries or otherwise).

"Cash Outflows" means the sum of all cash payments and investments made by CVCA or any affiliate of CVCA, in or in connection with (but excluding income taxes payable as a result of the disposition of) the Investments in the Company.

"Class A Common Stock" means the Class A Common Stock, par value $.01 per share, of the Company.


"Class B Common Stock" has the meaning set forth in the recitals.

"Class C Common Stock" has the meaning set forth in the recitals.

"Class C Shares" means shares of Class C Common Stock.

"Class C Shares Exchange" means an exchange of all the outstanding Class C Shares, with each such share being exchanged for (a) one share of Class B Common Stock (such number to be adjusted to reflect any subdivisions, combinations or reclassifications of the Class C Shares or Class B Common Stock following the date of this Agreement) and (b) one share of a new class of preferred stock of the Company (such number to be adjusted to reflect any subdivisions, combinations or reclassifications of the Class C Shares following the date of this Agreement), which class shall have an aggregate face amount and liquidation preference equal to the aggregate Unreturned Original Cost plus the aggregate Unpaid Yield thereon to the date of exchange, an annual pay-in-kind dividend rate of 10%, such rights, preferences and other protections (including requirements as to maturity) as are applicable to the Class C Shares (other than the right to participate with the other classes of Common Stock in dividends and other distributions on a pari passu basis in accordance with paragraph B(1)(c) of Article Fourth of the Amended and Restated Certificate of Incorporation of the Company as in effect on the date of this Agreement), and such other terms and provisions as are reasonably acceptable to CVCA.

"Closing" with respect to each Investment, means the closing of the purchase and sale of the Class C Shares and the Warrant in connection therewith, as contemplated by this Agreement.

"Closing Date" with respect to the initial Investment hereunder, means the date of this Agreement, and with respect to each subsequent Investment hereunder, means the date of the Closing of such Investment in accordance with Section 2.3(c).

"Code" means the Internal Revenue Code of 1986, as amended (including any successor thereto), and the rules and regulations promulgated thereunder.

"Common Stock" means the Class A Common Stock, the Class B Common Stock and the Class C Common Stock, collectively.

"Company" has the meaning set forth in the introductory paragraph of this Agreement.

"Company Plan" has the meaning set forth in Section 3.21.


"contracts and other agreements" means all contracts, agreements, arrangements, undertakings, indentures, notes, bonds, loans, instruments, leases, mortgages, commitments or other consensual relationships.

"control" (including the terms "controlling", "controlled by" and "under common control with") means the possession, direct or indirect, of the power to direct or cause the direction of the management and policies of a person whether through the ownership of voting securities or otherwise.

"CVCA" has the meaning set forth in the introductory paragraph of this Agreement.

"CVCA Return" means the compound annual interest rate that, when used to calculate the net present value of all Cash Inflows and Cash Outflows as of the Measurement Date, causes such net present value to equal zero, as determined in good faith by CVCA.

"Deterioration Event" occurs with respect to the Company upon the happening of any of the following events: (a) the Company or any of its material subsidiaries shall commence any case, proceeding or other action (i) under any law relating to bankruptcy, insolvency, reorganization, conservatorship or relief of debtors, seeking to have an order for relief entered with respect to it, or seeking to adjudicate it a bankrupt or insolvent, or seeking reorganization, arrangement, adjustment, winding-up, liquidation, dissolution, composition or other relief with respect to it or its debts, or
(ii) seeking appointment of a receiver, trustee, custodian, conservator or other similar official for it or for all or any substantial part of its assets; (b) the Company or any of its material subsidiaries shall make a general assignment for the benefit of its creditors; (c) there shall be commenced against the Company or any of its material subsidiaries any case, proceeding or other action of a nature referred to in clause (a) above which (i) results in the entry of an order for relief or any such adjudication or appointment or (ii) remains undismissed, undischarged or unbonded for a period of 60 days; (d) there shall be commenced against the Company or any of its material subsidiaries any case, proceeding or other action seeking issuance of a warrant of attachment, execution, distraint or similar process against all or any substantial part of its assets which results in the entry of an order for any such relief which shall not have been vacated, discharged, or stayed or bonded pending appeal within 60 days from the entry thereof; (e) the Company or any of its material subsidiaries shall take any action in furtherance of, or indicating its consent to, approval of, or acquiescence in, any of the acts set forth in clause (a),
(b), (c) or (d) above; or (f) the Company or any of its material subsidiaries shall generally not, or shall be unable to, or shall admit in writing its inability to, pay its debts as


they become due.

"Disclosure Schedule" refers to the disclosure schedule attached as Schedule II, dated the date of this Agreement, delivered by the Company to CVCA in connection with the execution and delivery of this Agreement.

"Dividend" means any dividend or other distribution on or in respect of the capital stock of any person and any amount paid by any such person in respect of the purchase, redemption, retirement or other acquisition of any share of its capital stock.

"EBITDA" means, for any period, the operating earnings of the Company and its subsidiaries for such period from continuing operations (excluding from the calculation thereof any store opening costs with respect to New Retail Units) before interest, taxes, depreciation and amortization; PROVIDED, that there shall not be included in EBITDA any operating earnings attributable to any subsidiary, division, unit or other group of assets of the Company or its subsidiaries if such subsidiary, division, unit or other group of assets shall have been sold, transferred or otherwise disposed of prior to the time of the determination of the Annual Interest Coverage Ratio or the EBITDA Test in connection with which EBITDA is measured; and PROVIDED, FURTHER, that, for purposes of the determination of the Annual Interest Coverage Ratio (but not the EBITDA Test), there shall be included in EBITDA, for the full period for which EBITDA is measured, any operating earnings attributable to any subsidiary, division, unit or other group of assets of the Company or its subsidiaries if such subsidiary, division, unit or other group of assets (i) is owned, directly or indirectly, by the Company at the time of determination of EBITDA and was acquired during the period for which EBITDA is measured or (ii) will be acquired by the Company or any subsidiary of the Company with all or part of the proceeds of the Indebtedness in connection with which the determination of the Annual Interest Coverage Ratio is being made.

"EBITDA Test" for an Investment (other than the initial Investment hereunder) is satisfied, if at the time of determination thereof, the amount of EBITDA plus advertising expense for the most recently completed 12 month-period is at least equal to the amount set forth opposite such Investment in Exhibit A.

"Environmental Laws" means, without limitation, the Hazardous Materials Transportation Act (49 U.S.C. ss.ss. 1802 ET seq.), the Federal Comprehensive Environmental Response, Compensation and Liability Act (42 U.S.C. ss.ss. 9601 ET seq.), the Federal Water Pollution Control Act (33 U.S.C. ss.sS. 1251 et seq.), the Federal Clean Air Act (42 U.S.C. ss.ss. 7401 ET seq.), the Federal Solid Waste Disposal Act (including the Resource Conservation and Recovery Act and the Hazardous and Solid Waste


Amendments of 1984) (42 U.S.C. ss.ss. 6901 ET seq.), the Federal Toxic Substances Control Act (15 U.S.C. ss.ss. 2601, ET seq.), the Federal Insecticide, Fungicide and Rodenticide Act (7 U.S.C. ss.ss. 136 ET seq.), the Safe Drinking Water Act (42 U.S.C. ss.sS. 300F et seq.), the Occupational Health and Safety Act (29 U.S.C. ss.ss. 651 ET seq.), each as amended or supplemented from time to time, and all other environmental statutes enacted by United States governmental or regulatory bodies and by states and local governmental or regulatory bodies (including, but not limited to, municipal sewerage authorities), and any executive orders, ordinances, rules or regulations promulgated under any of the foregoing, and state tort laws and common law.

"Environmental Matter" means any matter arising out of, relating to or resulting from pollution, contamination, protection of the environment or human health and safety, or other related matters, including any matters relating to the spill, pumping, injection, disposal, dumping, leaching, migration, emission, discharge, release or threatened release of Hazardous Materials into the indoor or outdoor environment, including the movement of Hazardous Materials through or in air, soil, surface water, ground water or property or the manufacture, processing, distribution, use, treatment, storage, disposal, transport or handling of Hazardous Materials.

"Equivalent Price" of a share of: (a) Class C Common Stock proposed to be sold by CVCA pursuant to Section 7.2 in connection with a Sale Notice relating to the proposed Transfer by McCann of a share of Class B Common Stock shall be equal to the sum of (i) the amount payable in respect of such share of Class B Common Stock, (ii) the Unpaid Yield on such share of Class C Common Stock immediately prior to the proposed Transfer thereof and (iii) the Unreturned Original Cost of such share of Class C Common Stock immediately prior to such proposed Transfer; and (b) Class B Common Stock proposed to be sold by CVCA pursuant to Section 7.2 in connection with a Sale Notice relating to the proposed Transfer by McCann of a Class C Share shall be equal to the amount payable in respect of such share of Class C Common Stock minus the sum of (i) the Unpaid Yield on such share of Class C Common Stock immediately prior to the proposed Transfer thereof and (ii) the Unreturned Original Cost of such share of Class C Common Stock immediately prior to such proposed Transfer.

"ERISA" has the meaning set forth in Section 3.21.

"Federal" means of or pertaining to the government of the United States of America.

"Financials" has the meaning set forth in Section 3.8.

"GAAP" means United States generally accepted accounting principles, as in effect on the date of this Agreement, consistently applied throughout the specified period


and in the immediately prior comparable period, except (with respect to interim financial statements) for the absence of footnotes and normal occurring year-end adjustments.

"governmental or regulatory body" means any government or political subdivision thereof, whether Federal, state, local or foreign, or any agency or instrumentality of any such government or political subdivision.

"Gross Revenue Test" for an Investment (other than the initial Investment hereunder) is satisfied, if at the time of determination thereof, the gross revenues of the Company and its subsidiaries from continuing operations, determined on a consolidated basis and in accordance with GAAP, for the most recently completed 12 month-period is at least equal to the amount set forth opposite such Investment in Exhibit A.

"Hazardous Materials" means any pollutants, contaminants, hazardous or toxic substances, materials, constituents or chemicals (including petroleum or any by-products or fractions thereof, any form of natural gas, asbestos and asbestos-containing materials, polychlorinated biphenyls ("PCBs") and PCB-containing equipment, radon and other radioactive elements, infectious, carcinogenic, mutagenic, or etiologic agents, pesticides, defoliants, explosives, flammables, corrosives and urea formaldehyde) that are regulated by any Environmental Laws.

"herein," "hereof," "hereto," "hereunder" and other words of similar import shall be construed to refer to this Agreement as a whole, and not to any particular section, paragraph or other subdivision.

"Holder" means each party hereto (other than the Company) and such party's permitted successors and assigns.

"including" and other forms of such terms, with respect to any matter or thing, shall be construed to mean "including but not limited to" such matter or thing.

"Indebtedness" means, with respect to any person, (a) all indebtedness of such person for borrowed money or for the deferred purchase price of property or services (other than current trade liabilities incurred in the ordinary course of business), (b) any other indebtedness evidenced by a note, bond, debenture or similar instrument, (c) all obligations of such person in respect of outstanding letters of credit, acceptances and similar obligations created for the account of such person and (d) all liabilities secured by any lien or other encumbrance on any property owned by such person whether or not such person has assumed or otherwise become liable for the payment thereof; PROVIDED that the term "Indebtedness" shall not include (a) Qualifying Seller Financing, (b) obligations of such person


pursuant to any lease of real or personal property, or a combination thereof, which obligations are required to be classified and accounted for as capital leases on a balance sheet of such person under GAAP, (c) any indebtedness of the Company existing as of the date of this Agreement, (d) Refinancing Indebtedness and (e) indebtedness fully secured by cash.

"Indemnitee" has the meaning set forth in Section 11.2.

"Indemnitor" has the meaning set forth in Section 11.2.

"Investment" has the meaning set forth in Section 2.2.

"Investment Schedule" has the meaning set forth in Section 2.2.

"IRS" means the Internal Revenue Service of the United States of America.

"Issuance Notice" has the meaning set forth in Section 7.3(b).

"Key Events" means the events set forth in Section 6.7.

"Lease" has the meaning set forth in Section 3.14.

"Liabilities" has the meaning set forth in Section 3.19.

"lien or other encumbrance" means any lien, pledge, mortgage, security interest, claim, lease, charge, option, right of first refusal, easement, servitude, transfer restriction under any shareholder or similar agreement or encumbrance.

"Litigation" means any claim, action, suit, proceeding, arbitration or governmental investigation.

"Losses" means all losses, liabilities, damages, Taxes, deficiencies, costs, fines and assessments (including interest), penalties, claims, actions, injuries, suits, judgments and expenses (including reasonable attorneys' fees and disbursements), howsoever arising, net of any insurance proceeds received by the person incurring such losses.

"Market Capitalization" means, at the time of determination thereof, the sum of (i) the Company's consolidated long-term indebtedness at such time and (ii) the product of (1) the total number of shares of Class B Common Stock outstanding, on a fully diluted basis, and (2) the Applicable Market Price; PROVIDED that the Market Capitalization shall be zero until such time as the Company shall have completed an initial public offering of shares of the Class B Common Stock.


"Market Valuation Product" means the product of (i) the per share price to the public of shares of Class B Common Stock to be sold in a public offering and (ii) the total number of shares of Class B Common Stock outstanding, on a fully diluted basis, prior to the issuance of shares of Class B Common Stock in such public offering.

"Material Adverse Change" occurs when any event, fact or circumstance occurs or exists which has resulted or could reasonably be expected to result in any change which is either (i) materially adverse to the Permits, business, condition (financial or otherwise), assets, liabilities or results of operations of the Company and its consolidated subsidiaries, taken as a whole, or (ii) adverse to the ability of the Company or McCann to consummate any of the transactions contemplated by this Agreement.

"McCann Debt" means the indebtedness of 800-FLOWERS, Inc. to McCann described in Footnote 3(A) of the June 30, 1994 Financials Statement of the Company and its subsidiaries included in the Financials, the principal amount of which on the date of this Agreement, together with accrued and unpaid interest thereon as of such date, is approximately $4,956,000.

"McCann Debt Exchange Rate" means, for each $100,000 of McCann Debt exchanged, a number of Class C Shares having an aggregate Original Cost (as defined in the Amended and Restated Certificate of Incorporation of the Company) of $100,000, based on the Original Cost per share in effect at such time, and a number of shares of Class B Common Stock (or a Warrant therefor) equal to the product of (a) the number of Class C Shares issued upon such exchange and (b) nine.

The number of shares set forth in this definition shall be adjusted to reflect any subdivisions, combinations or reclassifications of the Class B Common Stock and/or the Class C Common Stock following the date hereof.

"New Retail Unit" means any new retail operating unit (excluding franchises) opened or acquired by the Company directly (or indirectly through wholly owned subsidiaries) following June 30, 1994.

"Notice" has the meaning set forth in Section 11.2.

"Offer Notice" has the meaning set forth in Section 7.1.

"Offered Common Stock" has the meaning set forth in Section 7.1.

"Permits" means all licenses, permits, orders, approvals, registrations, authorizations and qualifications with and under all Federal, state, local or foreign laws and


governmental or regulatory bodies that are necessary for the conduct of the business and the ownership of the properties of the Company and its subsidiaries.

"Permitted Business Combination" means any merger or consolidation of the Company with any other person in the gift, floral or sentiment industry (or any other similar business combination transaction with any such person), provided that McCann (i) is the chief executive officer of the surviving or resulting person in or as a result of such merger, consolidation or other business combination and (ii) either (A) has the contractual right, directly or indirectly, to designate to serve on the Board of Directors of such surviving or resulting person more directors than any other beneficial owner of the common stock of such surviving or resulting person (it being understood that if no other beneficial owner has any such right, McCann must have the right, directly or indirectly, to designate at least one director to serve on the Board of Directors of such surviving or resulting person) or (B) beneficially owns a majority of the voting securities of such surviving or resulting person entitled to vote in the election of directors.

"Permitted Transfer" means: (i) any Transfer of equity securities of the Company by any Holder to any affiliate of such Holder and (ii) any Transfer of securities (including, in the case of McCann, the McCann Debt)
(y) upon the death of an individual Holder, or individual Permitted Transferee of a Holder, to his or her executors, administrators, testamentary trustees, legatees or beneficiaries or (z) in compliance with applicable securities laws, to the Holder's spouse, lineal descendants or other family members of the Holder by blood, marriage or adoption (or to a trust or custodianship the beneficiaries of which include only one or more of the Holder, the Holder's spouse, lineal descendants or other family members of the Holder by blood, marriage or adoption); PROVIDED, in the case of each of clauses (i) and (ii), that the Transferee shall have agreed in writing at the time of such Transfer to be bound by the provisions of this Agreement with respect to the securities so Transferred; and PROVIDED, FURTHER, that for purposes of this definition, CVCA's affiliates shall include any Person a majority of whose capital stock or partnership interests is owned by Chemical Banking Corporation, a Delaware corporation (or any successor entity), Chemical Venture Partners, a general partnership organized under the laws of the State of New York (or any successor entity), and/or any direct or indirect wholly owned subsidiary or partnership of either.

"person" means and includes any natural person, corporation, partnership, firm, joint venture, association, joint-stock company, trust, business trust, unincorporated organization, governmental or political subdivision, regulatory body or other entity.


"Pro Forma Interest Expense" means, for the Pro Forma Period in connection with which the determination thereof is being made, the amount of interest expense, both expensed and capitalized (including amortization of debt discount and commissions, discounts and other fees and charges owed with respect to indebtedness), of the Company and its subsidiaries, determined on a consolidated basis, in accordance with GAAP, which will accrue for such period on the aggregate principal amount of the indebtedness of the Company and its subsidiaries, determined on a consolidated basis, in accordance with GAAP (including, without limitation, the McCann Debt, any Refinancing Indebtedness, any Qualifying Selling Financing, any Qualifying Indebtedness then outstanding and, if applicable, the proposed indebtedness in connection with which the determination of Pro Forma Interest Expense is being made). To the extent that, at the time of the determination of the Pro Forma Interest Expense, the rate of interest to be accrued during the Pro Forma Period is not fixed or otherwise determinable or estimable with reasonable accuracy by reference to the contracts and other agreements pursuant to which the Company's and its subsidiaries' indebtedness is (or is proposed to be) outstanding, such rate shall, for purposes of calculating the Pro Forma Interest Expense, be assumed to be the then applicable reference rate and applicable spread payable by the Company to Chemical Bank (or any substitute lender of the Company) on borrowings under loan arrangements then in effect.

"Pro Forma Period" means, with respect to each determination of the Annual Interest Coverage Ratio, the twelve-month period beginning with the first complete calendar month following such determination.

"Property" means real, personal or mixed property, tangible or intangible.

"Public Sale" means any sale of the Company's equity securities to the public pursuant to an offering registered under the Securities Act or to the public through a broker, dealer or market maker pursuant to the provisions of Rule 144 (or any successor or similar provision then in effect) under the Securities Act.

"Qualifying Indebtedness" means any Indebtedness of the Company and its subsidiaries, if the Annual Interest Coverage Ratio for such Indebtedness, together with all other Indebtedness of the Company and its subsidiaries, is not less than two to one.

"Qualifying Seller Financing" shall mean indebtedness of the Company or its subsidiaries to any person incurred to finance, in whole or in part, the purchase from such person of (i) all or substantially all of the assets or business of such person or a unit, division or subsidiary of such person or (ii) such person's capital stock of (or other equity interest in) any other person, provided that such capital stock or other equity


interest constitutes a majority of the equity of such other person.

"Refinancing Indebtedness" means any refinancing of or replacement indebtedness for any indebtedness of the Company and its subsidiaries which is outstanding on the date of this Agreement.

"Registrable Securities" shall mean any Class B Common Stock owned by any Holder thereof, including any Class B Common Stock which may be issued or distributed by way of stock dividend or stock split or other distribution, recapitalization or reclassification and including any Warrant Shares which may be issued or issuable upon exercise of Warrants held by such Holder. As to any particular Registrable Securities, once issued such securities shall cease to be Registrable Securities when (i) such securities shall have been registered under the Securities Act, and the registration statement with respect to the sale of such securities shall have become effective under the Securities Act or such securities shall have been sold under circumstances in which all applicable conditions of Rule 144 (or any similar provision then in force) under the Securities Act are met, (ii) such securities shall have been otherwise transferred, new certificates for them not bearing a legend restricting further transfer shall have been delivered by the Company and subsequent disposition of such securities shall not require registration or qualification of such securities under the Securities Act or any state securities or blue sky law then in force or (iii) such securities shall cease to be outstanding.

"Registration Expenses" shall mean all expenses incident to the Company's performance of or compliance with Section 8, including all SEC and stock exchange or National Association of Securities Dealers, Inc. registration and filing fees and expenses, fees and expenses of compliance with securities or blue sky laws (including reasonable fees and disbursements of counsel for the underwriters in connection with blue sky qualifications of the Registrable Securities), rating agency fees, printing expenses, messenger, telephone and delivery expenses, the fees and expenses incurred in connection with the listing of the securities to be registered on each securities exchange or national market system on which similar securities issued by the Company are then listed, fees and disbursements of counsel for the Company and all independent certified public accountants (including the expenses of any annual audit, special audit and "cold comfort" letters required by or incident to such performance and compliance), securities laws liability insurance (if the Company so desires), the fees and disbursements of underwriters (including all fees and expenses of any "qualified independent underwriter" required by the rules of the NASD) customarily paid by issuers or sellers of securities, the reasonable fees of one counsel selected by CVCA to represent it in connection with each registration pursuant to Section 8, the


reasonable fees and expenses of any special experts retained by the Company in connection with such registration, fees and expenses of other persons retained by the Company (but not including any underwriting discounts or commissions or transfer taxes, if any, attributable to the sale of Registrable Securities by Holders of such Registrable Securities) and other reasonable out-of-pocket expenses of Holders.

"Restricted Securities" means the equity securities of the Company; PROVIDED that such Securities shall cease to be Restricted Securities when they have (i) been registered and disposed of in accordance with a registration statement under the Securities Act, (ii) been sold pursuant to Rule
144 (or any successor or similar provision then in force) under the Securities Act or (iii) been otherwise transferred and new instruments or certificates for such securities not bearing the legend set forth in Section 6.5 with respect to the Securities Act have been delivered by the Company.

"Retail Test" for an Investment (other than the initial Investment hereunder) is satisfied, if at the time of determination thereof, any of the following is true: (i) the aggregate number of New Retail Units, (ii) the aggregate square footage of all New Retail Units or (iii) the aggregate gross revenue of the Company and its subsidiaries from continuing operations of all New Retail Units, is at least equal to the applicable number or amount set forth opposite such Investment in Exhibit A.

"Sale Notice" has the meaning set forth in Section 7.2.

"SEC" means the Securities and Exchange Commission.

"Securities Act" means the Securities Act of 1933, as amended, or any successor or similar federal law then in force.

"Stockholders' Agreement" means the Stockholders' Agreement, dated as of the 1st day of July, 1992, by and among JAP Equities, Inc., McCann and the Company.

"subsidiary" of any person, means a person 50% or more of the outstanding voting stock, general partnership interests or other ownership interests of which are owned, directly or indirectly, by such person or one or more other subsidiaries of such person. For the purposes of this definition, "voting stock" means stock that ordinarily has voting power for the election of directors, whether at all times or only so far as no senior class of stock has such voting power by reason of any contingency.

"Taxes" means all taxes, charges, fees, levies, or other similar assessments, including (i) income, gross receipts, ad valorem, premium, excise, real property, personal property, windfall profit, sales, use, transfer, licensing, withholding,


employment, payroll, estimated and franchise taxes imposed by the United States of America, any state, local, or foreign government, or any subdivision, agency, or other similar person of the United States, or any such government; and (ii) any interest, fines, penalties, assessments, or additions to tax resulting from, attributable to, or incurred in connection with any Tax or any contest, dispute, or refund thereof.

"Tax Returns" means any report, return, statement, or other information required to be supplied to a taxing authority in connection with Taxes.

"Transfer" means, with respect to any interest in Common Stock or any other capital stock of the Company (or rights in respect thereof), any sale, transfer, pledge, assignment or other disposition of such interest.

"Unit" has the meaning set forth in Section 2.2.

"Unpaid Yield" has the meaning set forth in the Amended and Restated Certificate of Incorporation of the Company, as in effect on the date of this Agreement (a copy of which is attached as Exhibit C).

"Unreturned Original Cost" has the meaning set forth in the Amended and Restated Certificate of Incorporation of the Company, as in effect on the date of this Agreement (a copy of which is attached as Exhibit C).

"Warrant" means a Warrant issued by the Company to acquire upon exercise thereof the number of shares of Class B Common Stock indicated therein (as adjusted pursuant thereto from time to time), substantially in the form of Exhibit B, and any Warrant issued upon transfer, division or combination thereof or in substitution therefor.

"Warrant Shares" means shares of Class B Common Stock issuable upon exercise of Warrants.

20 AUTHORIZATION PURCHASE AND SALE AND CLOSING.

2.1 AUTHORIZATION. Upon and subject to the terms and conditions set forth in this Agreement, the Company has authorized the issuance and sale to CVCA of (a) up to 52,658 Class C Shares and (b) Warrants to acquire up to 473,922 Warrant Shares (such number of (i) Class C Shares and Warrant Shares to be adjusted to reflect any subdivisions, combinations or reclassifications of the Class C Shares or Class B Common Stock following the date of this Agreement and (ii) Warrant Shares to be adjusted from time to time pursuant to the Warrant issued by the Company with respect thereto). The Company has also authorized the issuance of the Additional CVCA Equity.


2.2 PURCHASE AND SALE. Upon and subject to the terms and conditions set forth in this Agreement, CVCA hereby agrees to purchase, and the Company hereby agrees to issue and sell, in units ("Units") of Class C Shares and Warrant Shares, (i) an aggregate of 52,658 Class C Shares and (ii) Warrants exercisable for 473,922 Warrant Shares (such number of (i) Class C Shares and Warrant Shares to be adjusted to reflect any subdivisions, combinations or, reclassifications of the Class C Shares or Class B Common Stock following the date of this Agreement and (ii) Warrant Shares to be adjusted from time to time pursuant to the Warrant issued by the Company with respect thereto). Such Class C Shares and such Warrants shall be purchased, issued and sold in a series of investments (each an "Investment"; collectively, the "Investments") by CVCA made upon and subject to the terms and conditions of this Agreement, with the purchase price, the number of Class C Shares and the number of Warrant Shares represented by each Warrant (subject to adjustment from time to time as set forth above) issued in connection with each such Investment being as set forth in Schedule I (the "Investment Schedule"). CVCA shall not be permitted to purchase Warrant Shares (or Warrants) or Class C Shares other than in Units.

2.3 CLOSING. (a) Each Closing shall take place at the offices of Simpson Thacher & Bartlett, 425 Lexington Avenue, New York, New York, or at such other time and place as may be agreed upon by the parties in accordance with the terms hereof.

(b) At the Closing of the initial Investment hereunder and at each subsequent Closing, (i) the Company shall deliver to CVCA, against delivery of the applicable purchase price therefor set forth in the Investment Schedule,
(1) a single certificate in definitive form representing the Class C Shares to be purchased at such Closing, registered in CVCA's name (or the name of its nominee), and (2) the Warrant to be purchased at such Closing, issued in the name of CVCA or the name of its nominee) and (ii) CVCA shall deliver to the Company, against delivery of the certificate representing the Class C Shares to be purchased at such Closing and the Warrant to be purchased at such Closing, by wire delivery to such account as the Company shall designate and give notice thereof in writing to CVCA at least two Business Days prior to the Closing Date with respect to such Closing, such applicable purchase price, payable in immediately available federal funds in New York City.

(c) Upon and subject to the terms and conditions hereof, the Company may, at its option, require CVCA to make Investments hereunder upon written notice from the Company to CVCA requesting that CVCA make an Investment; PROVIDED, that subject to the terms and conditions hereof, upon satisfaction of the conditions set forth in Section 9 hereof to the initial Investment, the Company shall cause CVCA to make such initial


Investment in accordance with this Section 2.3(c). The Closing of such Investment shall, upon and subject to the terms and conditions hereof, be held within ten Business Days following receipt of such notice. At such Closing, (i) CVCA shall deliver to the Company the applicable purchase price set forth in the Investment Schedule, payable in immediately available federal funds in New York City, and (ii) the Company shall deliver to CVCA the documents and certificates required to be delivered pursuant to Section 9.

30 REPRESENTATIONS AND WARRANTIES OF THE COMPANY. The Company

represents and warrants to CVCA as follows:

3.1 ORGANIZATION; AUTHORITY AND STANDING. (a) The Company is a corporation duly organized, validly existing and in good standing under the laws of its jurisdiction of incorporation and has all requisite corporate power and authority to execute and deliver this Agreement and each Warrant issuable hereunder, to perform its obligations hereunder and thereunder and to consummate the transactions contemplated hereby and thereby. The Company has no subsidiaries other than those set forth in Section 3.1(a) of the Disclosure Schedule. Each of the Company's subsidiaries is a corporation duly organized, validly existing and in good standing under the laws of its jurisdiction of incorporation and, except as set forth in Section 3.1(a) of the Disclosure Schedule, is qualified or licensed to do business and is in good standing in each jurisdiction in which the failure to so qualify, be licensed and in good standing, individually or in the aggregate, has had a Material Adverse Change.

(b) The Company and each of its subsidiaries has all requisite corporate power and authority to own, lease and operate its assets, properties and business and to carry on its business as now being and as proposed to be conducted by it. The Company is duly qualified or licensed to do business and is in good standing in each jurisdiction set forth in Section 3.1(b) of the Disclosure Schedule. Such jurisdictions are the only jurisdictions in which such qualification or licensing and good standing is required by law, except for any jurisdictions in which the failure to be so qualified or licensed and in good standing has not, individually or in the aggregate, had a Material Adverse Change.

3.2 AUTHORITY; EXECUTION AND DELIVERY. The execution, delivery and performance by the Company of this Agreement and each Warrant and the consummation by the Company of the transactions contemplated hereby and thereby have been duly and validly authorized by all necessary corporate action on the part of the Company. Each of this Agreement and the Warrants has been
(or, in the case of Warrants issued after the date of this Agreement, will be) duly executed and delivered by the Company and constitutes (or, in the case of Warrants issued after the


date of this Agreement, will constitute) the valid and binding obligation of the Company, enforceable against the Company in accordance with its terms, except
(i) as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium and other similar laws relating to or affecting creditors' rights generally, by general equitable principles (regardless of whether such enforceability is considered in a proceeding in equity or at law) or by an implied covenant of good faith and fair dealing and (ii) to the extent that the indemnification rights set forth in Section 8.5 may be limited by applicable law.

3.3 GOVERNMENTAL CONSENTS AND APPROVALS. The execution and delivery by the Company of this Agreement and each Warrant, the performance by the Company of its obligations hereunder and thereunder and the consummation by the Company of the transactions contemplated hereby and thereby do not and will not require the Company to obtain any consent, approval or action of, or make any filing with or give any notice to, any governmental or regulatory body or judicial authority, except for such consents, approvals, actions, filings and notices as may be required in connection with the exercise of registration rights set forth in Section 8.

3.4 NO BREACH. (a) The execution, delivery and performance by the Company of this Agreement and each Warrant and the consummation by the Company of the transactions contemplated hereby and thereby in accordance with the terms and conditions hereof and thereof do not and will not: (i) violate any provision of the certificate of incorporation or by-laws or other charter or organizational documents of the Company or any of its subsidiaries; (ii) violate, conflict with or result in the breach of any of the provisions of, result in a modification of the effect of, otherwise give any other contracting party the right to terminate, cancel or accelerate, or constitute (with or without notice or lapse of time or both) a default under, any material contract or other agreement to which the Company or any of its subsidiaries is a party or by or to which the Company or any subsidiary of the Company or any of their respective assets or properties may be bound or subject;
(iii) violate any existing term or provision of any law, regulation, order, writ, judgment, injunction or decree applicable to the Company or any of its subsidiaries or any of their respective assets or properties; or (iv) result in the breach of any of the terms or conditions of, constitute (with or without notice or lapse of time or both) a default under, or otherwise cause an impairment of, any material Permit.

(b) Except for the obligations of McCann and the Company to JAP Equities, Inc. pursuant to the Stockholders' Agreement (the satisfaction of such obligations shall be a condition precedent to each Closing hereunder and the issuance of any securities of the Company pursuant hereto), none of the issuance of the Class C Shares, the Warrants or the Warrant


Shares is or will be subject to any preemptive or similar right.

3.5 CAPITAL STOCK; TITLE; AUTHORIZATION AND RESERVATION OF COMMON STOCK. Section 3.5 of the Disclosure Schedule accurately sets forth the authorized capital stock of the Company and the number of shares of each class of capital stock of the Company that are issued and outstanding as of the date hereof. All of the issued and outstanding shares of capital stock of the Company are duly authorized, validly issued, fully paid and nonassessable and are owned of record by the persons set forth in Section 3.5 of the Disclosure Schedule. Upon delivery of the payment for the Class C Shares on each of the Closing Dates as herein provided, such Class C Shares will be validly issued, fully paid and nonassessable, and CVCA will acquire good title thereto, free and clear of any lien or other encumbrance (other than the restrictions on Transfer of the Class C Shares expressly set forth in this Agreement). The Warrant Shares have been reserved for issuance and, when issued upon exercise of the Warrants, will be validly issued, fully paid and nonassessable, and CVCA will acquire good title thereto, free and clear of any lien or other encumbrance (other than the restrictions on Transfer of the Warrant Shares expressly set forth in this Agreement).

3.6 OPTIONS OR OTHER RIGHTS. Except pursuant to this Agreement and except as set forth in Section 3.6 of the Disclosure Schedule, (a) there is no outstanding right, subscription, warrant, call, unsatisfied preemptive right, option or other agreement of any kind to purchase or otherwise to receive from the Company or any subsidiary of the Company any of the outstanding, authorized but unissued, unauthorized or treasury shares of the capital stock or any other equity security of the Company or any subsidiary of the Company (or any interest therein), (b) there is no outstanding security of any kind convertible into or exchangeable for the capital stock of the Company or any subsidiary of the Company (or any interest therein), and (c) there is no outstanding contract or other agreement of or binding upon any of the Company, any subsidiary of the Company or McCann to issue, sell, purchase, redeem or otherwise acquire any outstanding shares of the capital stock of the Company. Except as set forth in Section 3.6 of the Disclosure Schedule, there is no agreement of any kind that gives any person any right to participate in the equity, value or income of, or to vote (i) in the election of directors or officers of or (ii) otherwise with respect to the affairs of, the Company.

3.7 CHARTER DOCUMENTS AND BY-LAWS. The Company has heretofore delivered to CVCA a true and complete copy of (a) the Amended and Restated Certificate of Incorporation (a copy of which is attached as Exhibit C) and (ii) the By-laws of the Company, in each case as in effect on the date of this Agreement.

3.8 FINANCIALS; BOOKS AND RECORDS. (a) The


audited balance sheets of the Company and its subsidiaries as at June 30, 1994, 1993 and 1992 and the related audited statements of stockholders' equity and cash flows (including the footnotes thereto), for the period then ended, and the consolidated statements of operations of the Company for the periods ended June 30, 1994 and 1993 (including the footnotes thereto), all of which have been delivered to CVCA, present fairly in all material respects the financial position, results of operations and cash flows of the Company as at such date and for each such period in accordance with GAAP. The foregoing financial statements are sometimes herein called the "Financials."

(b) The financial records, ledgers and account books of the Company have been kept in the ordinary course of business and are true, complete and accurate in all material respects.

3.9 NO MATERIAL ADVERSE CHANGE. Except as set forth in Section 3.9 of the Disclosure Schedule, since June 30, 1994, there has not been a Material Adverse Change.

3.10 COMPLIANCE WITH LAWS. Except as set forth in
Section 3.10 of the Disclosure Schedule, the Company is, and at all times since July 1, 1992 has been, in compliance with all Federal, state, local or foreign laws, ordinances or regulations and other requirements (including any writ, judgment, decree, injunction, or similar order applicable to any of such persons or the business or assets of such persons) of any governmental or regulatory body, court or arbitrator applicable to its business, the violation of which, individually or in the aggregate, has had a Material Adverse Change.

3.11 PERMITS. The Company has or has obtained all material Permits, no material violation exists or has been recorded in respect of any such Permit, and no proceeding is pending or, to the knowledge of the Company, threatened, to suspend, restrict, revoke or limit any such Permit.

3.12 LITIGATION. Except as set forth in Section 3.12 of the Disclosure Schedule, there is no Litigation pending to which the Company or any subsidiary of the Company is a party or by which the Company or any subsidiary of the Company or their respective assets or properties are bound by or before any Federal, state, municipal, foreign or other court or governmental or regulatory body, or any private tribunal, or, to the knowledge of the Company, threatened (in writing or, during the 12-month period prior to the date of this Agreement, orally) against the Company or any subsidiary of the Company, which if adversely determined would, individually or in the aggregate, have a Material Adverse Change. Neither the Company or any subsidiary of the Company nor any officer, director or employee of the Company or any such subsidiary has been permanently or temporarily enjoined or barred by any order, judgment or decree of any court or other tribunal or any governmental or regulatory


body from engaging in or continuing any conduct or practice in connection with the business conducted by the Company and its subsidiaries.

3.13 CONTRACTS AND OTHER AGREEMENTS. (a) Section 3.13(a) of the Disclosure Schedule sets forth a listing of all of the following contracts and other agreements (which are currently in force) to which the Company or any such subsidiary of the Company is a party or by or to which the Company or any subsidiary of the Company or any of their respective assets or properties are bound or subject:

(i) contracts and other agreements with any labor union or association representing any employee;

(ii) contracts and other agreements for the sale or lease (other than where the Company is a lessee) of any assets or properties (other than the Leases) or for the grant to any person (other than to the Company) of any preferential rights to purchase any assets or properties which provide for payments to the Company of at least $100,000;

(iii) contracts and other agreements relating to the acquisition by the Company of any operating business or block of business of any other person;

(iv) contracts relating to the disposition or acquisition of any investment (excluding investments in the ordinary course of business in debt instruments) or any interest in any person outside the ordinary course of business;

(v) joint venture, partnership, management, consulting and employment agreements;

(vi) contracts or other agreements under which the Company agrees to indemnify any party, other than in the ordinary course of business, consistent with past practice, or to share a Tax liability of any party;

(vii) contracts and other agreements containing covenants restricting the Company or any of its subsidiaries from competing in any line of business or with any person in any geographical area or requiring the Company or any of its subsidiaries to engage in any line of business or containing covenants of any other person not to compete with the Company or any of its subsidiaries in any line of business or in any geographical area;

(viii) contracts and other agreements containing restrictions on the incurrence of indebtedness by the Company or any of its subsidiaries;


(ix) contracts and other agreements relating to the making of any loan or advance by the Company or any of its subsidiaries (it being understood that accounts receivable booked in the ordinary course of business do not constitute loans or advances for the purpose of this clause (ix));

(x) other than trade payables incurred in the ordinary course of business, (a) any contract or other agreement relating to the borrowing of money by the Company or any of its subsidiaries or (b) the direct or indirect guaranty by the Company or any of its subsidiaries of any obligation of $100,000 or more, an agreement by the Company or any of its subsidiaries to service the repayment of borrowed money, or any other contingent obligations of the Company or any of its subsidiaries in respect of indebtedness, of any other person, including, (1) any agreement or arrangement relating to the maintenance of compensating balances, (2) any agreement or arrangement with respect to lines of credit, (3) any agreement to advance or supply funds to any other person, (4) any agreement to pay for property, products or services of any other person, whether or not such property, products or services are conveyed, delivered or rendered, (5) any keep-well, make-whole or maintenance of working capital or earnings or similar agreement, (6) any guaranty with respect to any lease or other similar periodic payments to be made by any such person or (7) agreements evidencing any obligations pursuant to any lease of real or personal property, or a combination thereof, which obligations are required to be classified and accounted for as capital leases under GAAP;

(xi) all contracts or other agreements pursuant to which the Company or any of its subsidiaries licenses, leases or uses any computer software or software applications which are material to the business of the Company and its consolidated subsidiaries, taken as a whole; and

(xii) all outstanding proxies, powers of attorney, or similar delegations of authority.

(b) There have been delivered or made available to CVCA true and complete copies of all of the contracts and other agreements set forth in
Section 3.13(a) of the Disclosure Schedule or in any other Section of the Disclosure Schedule. Each such contract and other agreement (i) is, to the Company's knowledge, in full force and effect, (ii) constitutes a legal, valid, and binding obligation of (1) the Company or the subsidiary of the Company party thereto and (2) to the Company's knowledge, each other party thereto, and (iii) is enforceable in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium and


other similar laws relating to or affecting creditors' rights generally, by general equitable principles (regardless of whether such enforceability is considered in a proceeding in equity or at law) or by an implied covenant of good faith and fair dealing, except where the failure of any such contract or agreement to be enforceable has not, individually or in the aggregate, had a Material Adverse Change. The Company has not received any notice, whether written or oral, of termination or intention to terminate from any other party to such contract or agreement. Neither the Company or any subsidiary of the Company (as the case may be) nor, to the Company's knowledge, any other party to any such contract or agreement is in violation or breach of or default under any such contract or agreement (or with or without notice or lapse of time or both, would be in violation or breach of or default under any such contract or agreement), which violation, breach, or default has had, individually or in the aggregate, a Material Adverse Change.

3.14 REAL ESTATE. (a) Neither the Company nor any subsidiary of the Company owns any real estate; (b) all leases, subleases or other agreements or arrangements (each, a "Lease") relating to real property used by the Company and its subsidiaries are listed in Section 3.14(a) of the Disclosure Schedule; (c) there are no unexpired options (excluding options to extend lease terms) held by, or contractual obligations of, the Company or any subsidiary of the Company to purchase or acquire any interest in real property; and (d) there are no unexpired options granted by, or contractual obligations of, the Company or any subsidiary of the Company to sell or dispose of any interest in real property. The lessor or lessee under each Lease set forth in
Section 3.14(a) of the Disclosure Schedule is as set forth therein. Each such Lease (i) is, to the Company's knowledge, in full force and effect, (ii) constitutes a legal, valid and binding obligation of (1) the Company or the subsidiary of the Company party thereto and (2) to the Company's knowledge, each other party thereto, and (iii) is enforceable in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium and other similar laws relating to or affecting creditors' rights generally, by general equitable principles (regardless of whether such enforceability is considered in a proceeding in equity or at law) or by an implied covenant of good faith and fair dealing except where the failure to be enforceable has not, individually or in the aggregate, had a Material Adverse Change. The Company has not received any notice, whether written or oral, of termination or intention to terminate from any other party to such Lease. Neither the Company (or any of its subsidiaries) nor, to the Company's knowledge, any other party to any such Lease is in violation or breach of or default thereunder (or with or without notice or lapse of time or both, would be in violation or breach of or default thereunder), which violation, breach, or default has had, individually or in the aggregate, a Material Adverse Change.


3.15 PERSONAL PROPERTY. (a) The Company (including through its subsidiaries) is the licensee, or the sole and exclusive owner, of all trade names, unregistered trademarks and service marks, brand names, patents, copyrights, registered trademarks and service marks used in the business of the Company or any subsidiary of the Company, and all applications for any of the foregoing, and all permits, grants and licenses or other rights with respect thereto, the absence of which, individually or in the aggregate, has had a Material Adverse Change, and, except as set forth in Section 3.15 of the Disclosure Schedule, neither the Company nor any subsidiary of the Company
(i) uses any of such intangible property by consent of any other person, or (ii) is required to make any payments to others with respect thereto. All such intangible property is set forth in Section 3.15 of the Disclosure Schedule. Except as set forth in Section 3.15 of the Disclosure Schedule, neither the Company nor any subsidiary of the Company has been charged with any infringement of any intangible property of the character described above and the Company has not been notified or advised of any claim of any other person relating to any of such intangible property.

(b) All assets which are used in the conduct of the businesses of the Company and its subsidiaries, taken as a whole, and have a net book value of at least $100,000 are in all material respects in good operating order, usable in the ordinary course of business and adequate to carry out such businesses as currently conducted and presently contemplated, and adequately maintained in accordance with the Company's normal practices, except for ordinary wear and tear in the ordinary course of business.

3.16 OPERATIONS OF THE COMPANY. (a) Except as set forth in Section 3.16 of the Disclosure Schedule, since June 30, 1994, the Company has not, directly or indirectly (including through its subsidiaries):

(i incurred any indebtedness for borrowed money;

(ii declared or paid any Dividends or declared or made any other distributions of any kind to its securityholders or made any direct or indirect redemption, retirement, purchase or other acquisition of any shares of its capital stock;

(iii made or permitted any amendment, termination, waiver or lapse (other than in accordance with its terms) of any material right of the Company or any subsidiary of the Company under any material contract or agreement or governmental license, authorization or Permit;

(iv made any loan or advance to its securityholders or to any of its directors, officers or employees, consultants, agents or other representatives (other than


advances made in the ordinary course of business), or made any other loan or advance, other than in the ordinary course of business consistent with past practice;

(v entered into any lease (as lessee) under which the Company or any of its subsidiaries would be obligated to make payments in any one year of $100,000 or more, sold, abandoned or made any other disposition of any of its assets or properties (except for sales of assets in the ordinary course of business), or granted or suffered any lien or other encumbrance on any of its assets or properties;

(vi made any material acquisition of assets, properties, securities or business of any other person;

(vii paid, directly or indirectly, any of its material liabilities before the same became due in accordance with its terms or other than in the ordinary course of business;

(viii terminated or failed to renew (where renewal was permitted), or received any written threat (that was not subsequently withdrawn) to terminate or fail to renew (where renewal was permitted), any contract or other agreement, the absence of which has had, individually or in the aggregate, a Material Adverse Change;

(ix entered into any other contract or other agreement or other transaction that materially increases its liabilities, other than in the ordinary course of business;

(x modified, changed or terminated its method of accounting or accounting practices; or

(xi entered into any contract or other agreement to do any of the foregoing.

(b The Company has previously provided to CVCA a true and correct list of the employees of the Company whose annual total compensation exceeds $100,000, which list sets forth the current salary and other compensation of each of such employees.

3.17 REGULATORY FILINGS. Except as set forth in
Section 3.17 of the Disclosure Schedule, since July 1, 1992, the Company has filed all reports, statements, documents, registrations, filings or submissions required to be filed by it with any governmental or regulatory body with respect to which the failure to so file, individually or in the aggregate, has had a Material Adverse Change, and all such filings were in compliance with applicable law in all material respects when made.

3.18 RELATED TRANSACTIONS. Except as disclosed


in Section 3.18 of the Disclosure Schedule, (i) neither McCann nor any of his affiliates (which is deemed to include all family members for purposes of this
Section 3.18) (other than the Company) provides or causes to be provided to the Company any material products, services, equipment, facilities, or similar items, and (ii) there are no, and since June 30, 1994 there have not been any, Liabilities, contracts or other agreements or other transactions between the Company and McCann or any of his affiliates (other than the Company) or any officer, director or employee of any affiliate of McCann (or other entity in which McCann or any of his affiliates has a material equity interest).

3.19 LIABILITIES. As of June 30, 1994, the Company did not have any material direct or indirect indebtedness, liability, claim, loss, damage, deficiency, obligation or responsibility, fixed or unfixed, choate or inchoate, liquidated or unliquidated, secured or unsecured, accrued, absolute, contingent or otherwise ("Liabilities") required by GAAP to be reflected in, reserved against on, or disclosed in the footnotes to, the balance sheet at June 30, 1994 included in the Financials which were not so reflected, reserved or disclosed. Except as set forth in Section 3.19 of the Disclosure Schedule, since June 30, 1994, the Company has not incurred any material Liabilities other than in the ordinary course of business, consistent with past practice.

3.20 BROKERS. No broker or finder has acted directly or indirectly for the Company nor has the Company incurred any obligation to pay any brokerage, finder's fee or other commission in connection with the transactions contemplated by this Agreement.

3.21 EMPLOYEE BENEFITS. (a) Section 3.21(a) of the Disclosure Schedule lists each "employee benefit plan" (within the meaning of section 3(3) of the Employee Retirement Income Security Act of 1974, as amended ("ERISA")) (including pension plans, profit sharing plans, stock bonus plans, multiemployer plans (within the meaning of ERISA section 3(37)), medical reimbursement, life, disability and severance pay plans) and all other employee benefit plans, agreements, programs, policies or other arrangements, whether or not subject to ERISA (including employment, change-in-control, fringe benefit, stock purchase, stock option, bonus, incentive and deferred compensation plans or arrangements and any funding mechanism therefor now in effect or required in the future as a result of the transactions contemplated by this Agreement or otherwise), whether formal or informal, oral or written, under which the Company or any of its subsidiaries has any present or future liability. All such plans, agreements, programs, policies and arrangements shall be collectively referred to as the "Company Plans."

(b With respect to each Company Plan, the Company has


made available to CVCA a current, accurate and complete copy (or, to the extent no such copy exists, an accurate description) thereof (including all amendments thereto which will become effective at a later date) and, to the extent applicable, (i) any related trust agreement, annuity contract or other funding instrument; (ii) the most recent summary plan description and (iii) the most recent annual report form (Form 5500 series), financial statement and actuarial report.

(c (i) Each Company Plan has been established and administered in accordance with its terms in all material respects, and in substantial compliance with the applicable provisions of ERISA, the Code and other applicable laws, rules and regulations (including any continuation coverage required by the Consolidated Omnibus Reconciliation Act of 1985); (ii) each Company Plan which is intended to be qualified within the meaning of Code section 401(a) has received a favorable determination letter as to its qualification and nothing has occurred which could be expected to adversely affect such determination; (iii) with respect to any Company Plan, no actions, suits or claims (other than routine claims for benefits in the ordinary course) are pending or, to the knowledge of the Company, threatened, the Company does not know of any facts or circumstances which could give rise to any such actions, suits or claims and the Company will promptly notify CVCA in writing of any pending or threatened claims arising between the date hereof and the Closing Date; (iv) neither the Company nor any other party has engaged in a prohibited transaction, as such term is defined under Code section 4975 or ERISA section 406, which would subject the Company or CVCA to any material taxes, penalties or other liabilities under Code section 4975 or ERISA section 409 or 502(i); (v) no event has occurred and no condition exists that would subject the Company or CVCA to any material tax under Code sections 4971, 4972, 4976, 4977, 4979 or 4980, or to a material fine under ERISA section 502(c); (vi) all insurance premiums required with respect to Company Plans as of the Closing Date have been or will be paid prior thereto or adequate reserves have been provided for on the Company's balance sheet; (vii) for each Company Plan with respect to which a Form 5500 has been filed, no material adverse change has occurred with respect to the matters covered by such Form since the date thereof; and (viii) all contributions required to be made prior to the Closing Date under the terms of any Company Plan, the Code, ERISA or other applicable law have been or will be timely made or adequate reserves have been provided in respect of such Plan on the Company's balance sheet.

(d (i) Neither the Company nor any member of its Controlled Group (defined as any organization which is a member of a controlled group of organizations within the meaning of Code section 414(b), (c), (m) or (o)) has incurred any "accumulated funding deficiency" as such term is defined in ERISA section 302 and Code section 412 (whether or not waived) with respect to any


pension plan (within the meaning of ERISA Section 3(2)); (ii) no amendment has occurred which has required or could reasonably be expected to require the Company or any member of its Controlled Group to provide security pursuant to Code section 401(a)(29); and (iii) neither the Company nor any member of its Controlled Group has engaged in a transaction which could be expected to subject the Company to liability under ERISA section 4069.

(e Neither the Company nor any member of its Controlled Group
(i) has incurred any liability which remains outstanding under Title IV of ERISA
(other than for routine payment of premiums, none of which is overdue), (ii) currently contributes to any multiemployer plan (as defined below), or (iii) has at any time contributed to, or had any obligation or liability in respect of, any multiemployer plan (within the meaning of section 4001(a)(3) of ERISA) which could reasonably be expected to result in liability to the Company or such member.

(f No transaction contemplated by this Agreement will (either alone or upon the occurrence of any additional or subsequent events) constitute an event under any Company Plan that will or may result in any payment (whether of severance pay or otherwise), acceleration, forgiveness of indebtedness, vesting, distribution, increase in compensation or benefits or obligation to fund benefits by the Company.

3.22 ENVIRONMENTAL MATTERS. (a) Except as set forth in Section 3.22(a) of the Disclosure Schedule, each of the Company and its subsidiaries is in compliance in all material respects with all applicable Environmental Laws.

(b To the knowledge of the Company (which means, for purposes of this Section 3.22(b), the knowledge (after due inquiry) of the officers of the Company listed in Section 3.22(b) of the Disclosure Schedule), there are no facts, events, conditions, circumstances, activities, practices, incidents, actions, omissions or plans (i) that, individually or in the aggregate, would reasonably be expected to give rise to any material statutory liability of the Company or any of its subsidiaries under any Environmental Laws or any common law cause of action against the Company or any of its subsidiaries with respect to any Environmental Matter, or (ii) that would reasonably be expected to form the basis of any material claim, action, suit, proceeding, hearing, investigation or inquiry involving the Company or any of its subsidiaries based on or related to any Environmental Matter.

(c The Company has not, since July 1, 1992, received any notice in writing from any governmental or regulatory body that it is or may be a potentially responsible party at any waste disposal site.

3.23 TAXES. For purposes of this Section 3.23,


any reference to the Company shall include any corporation which merged or was liquidated with and into the Company and/or any predecessor thereto; PROVIDED, however that any reference to the Company shall not include any corporation (other than the Company) which cannot have any liability for Taxes because all applicable statutes of limitation for the assessment and collection of Taxes have expired. Except as previously specifically disclosed to CVCA in writing:

(a All Tax Returns required to be filed by or with respect to the Company have been timely filed, and all such Tax Returns are true, correct and complete in all material respects. The Company (i) has timely paid all material Taxes that are due, or which, to the knowledge of the Company, may be or have been claimed or asserted by any taxing authority to be due, from or with respect to it for the periods prior to the date of this Agreement or (ii) has provided for all material Taxes in its books and records and in accordance with GAAP. The Company has made (or there has been made on its behalf) all required current material estimated Tax payments sufficient to avoid any material underpayment penalties.

(b None of the United States federal income Tax Returns of the Company and of each affiliated group (within the meaning of the Code) of which the Company is or has been a member have been audited or examined by the IRS, and the statute of limitations for all periods through the respective years specified in Section 3.23 of the Disclosure Schedule has not expired. There are no outstanding agreements, waivers, or arrangements extending the statutory period of limitation applicable to any claim for, or the period for the collection or assessment of, Taxes due from or with respect to the Company for any taxable period. The Company has delivered or made available to CVCA true and complete copies of each of (i) any audit report issued to the Company relating to the United States federal, state, local, or foreign Taxes due from or with respect to the Company and (ii) the United States federal, state, local, and foreign Tax Returns, for each of the taxable years of the Company's existence, filed by the Company or the portions of such returns that relate to the Company filed by any affiliated, consolidated, combined, or unitary group of which the Company was then a member. No closing agreement pursuant to Section 7121 of the Code (or any predecessor provision) or any similar provision of any state, local, or foreign law has been entered into by or with respect to the Company.

(c No audit or other proceeding by any court, governmental or regulatory authority, or similar person is pending or, to the knowledge of the Company, threatened with respect to any material Taxes due from or with respect to the Company or any Tax Return filed by or with respect to the Company. No assessment of Tax is proposed against the Company or any of its assets or properties.


(d No consent to the application of section 341(f)(2) of the Code (or any predecessor provision) has been made or filed by or with respect to the Company or any of its assets or properties. None of the assets or properties of the Company is an asset or property that is or will be required to be treated as being (i) owned by any person (other than the Company) pursuant to the provisions of section 168(f)(8) of the Internal Revenue Code of 1954, as amended and in effect immediately before the enactment of the Tax Reform Act of 1986, or
(ii) tax-exempt use property within the meaning of section 168(h)(1) of the Code.

(e The Company has not agreed to and is not required to make any adjustment pursuant to section 481(a) of the Code (or any predecessor provision) by reason of any change in any accounting method of the Company, and there is no application pending with any taxing authority requesting permission for any changes in any accounting method of the Company. The IRS has not proposed any such adjustment or change in accounting method.

(f The Company has duly and timely withheld from employee salaries, wages, and other compensation and paid over to the appropriate taxing authorities all material amounts required to be so withheld and paid over for all periods under all applicable laws and regulations.

3.24 DISCLOSURE. Neither (i) the information in any written statement (other than this Agreement), certificate, schedule, list or other written information (excluding any projections) furnished or to be furnished by the Company (or on behalf of the Company by the individuals listed in Section 3.24 of the Disclosure Schedule) to CVCA in connection herewith, taken together as a whole, nor (ii) the representations and warranties by the Company herein, contains or will contain any untrue statement of a material fact or omits or will omit to state a material fact necessary in order to make the statements herein or therein, in light of the circumstances under which they were made, not misleading.

3.25 OFFERING OF SECURITIES. Assuming the accuracy of the representation set forth in Section 5.5, the offering, issuance and sale of the Class C Shares and the Warrants hereunder are exempt from the registration requirements of the Securities Act.

4. REPRESENTATIONS AND WARRANTIES OF MCCANN. McCann represents and warrants to CVCA as follows:

4.1 CAPACITY. McCann has the capacity to execute and deliver this Agreement, to perform his obligations hereunder and to consummate the transactions contemplated hereby.

4.2 AUTHORITY; EXECUTION AND DELIVERY. This


Agreement has been duly executed and delivered by McCann and constitutes the valid and binding obligation of McCann enforceable against him in accordance with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium and other similar laws relating to or affecting creditors' rights generally, by general equitable principles (regardless of whether such enforceability is considered in a proceeding in equity or at law) or by an implied covenant of good faith and fair dealing.

4.3 GOVERNMENTAL CONSENTS AND APPROVALS. The execution and delivery by McCann of this Agreement, the performance by McCann of his obligations hereunder and the consummation of the transactions contemplated hereby do not and will not require McCann to obtain any consent, approval or action of, or make any filing with or give any notice to, any person, governmental or regulatory body or judicial authority.

4.4 NO BREACH. The execution, delivery and performance by McCann of this Agreement and the consummation of the transactions contemplated hereby in accordance with the respective terms and conditions hereof do not and will not: (a) (a) violate, conflict with or result in the breach of any of the terms of, result in a modification of the effect of, otherwise give any other contracting party the right to terminate, cancel or accelerate, or constitute (with or without notice or lapse of time or both) a default under, any material contract or other agreement to which McCann is a party or by or to which he or any of his assets or properties may be bound or subject, or (b) violate any existing term or provision of any law, regulation, order, writ, judgment, injunction or decree applicable to McCann.

5. REPRESENTATIONS AND WARRANTIES OF CVCA. CVCA represents and warrants to the Company as follows:

5.1 FORMATION. CVCA is a limited partnership, validly existing and in good standing under the laws of the State of California. CVCA has all requisite power and authority to execute and deliver this Agreement, to perform its obligations hereunder and to consummate the transactions contemplated hereby.

5.2 AUTHORITY; EXECUTION AND DELIVERY. The execution, delivery and performance of this Agreement and the consummation by CVCA of the transactions contemplated hereby have been duly and validly authorized by all necessary partnership action on the part of CVCA. This Agreement has been duly executed and delivered by CVCA and constitutes the valid and binding obligation of CVCA enforceable against CVCA in accordance with its terms, except (a) as such enforceability may be limited by bankruptcy, insolvency, reorganization, moratorium and other similar laws relating to or affecting creditors' rights generally, by general equitable principles (regardless of whether such enforceability is considered in a proceeding in equity or at law) or by an implied covenant of good faith and fair dealing and


(b) to the extent that the indemnification rights set forth in Section 8.5 may be limited by applicable law.

5.3 GOVERNMENTAL CONSENTS AND APPROVALS. The execution and delivery by CVCA of this Agreement, the performance by CVCA of its obligations hereunder and the consummation of the transactions contemplated hereby do not and will not require CVCA to obtain any consent, approval or action of, or make any filing with or give any notice to, any person, governmental or regulatory body or judicial authority, other than filings with the Small Business Administration and except for such consents, approvals, actions, filings and notices as may be required in connection with the exercise of registration rights set forth in Section 8.

5.4 NO BREACH. The execution, delivery and performance by CVCA of this Agreement and the consummation of the transactions contemplated hereby in accordance with the respective terms and conditions hereof do not and will not: (a) violate any provision of the partnership agreement of CVCA; (b) violate, conflict with or result in the breach of any of the terms of, result in a modification of the effect of, otherwise give any other contracting party the right to terminate, cancel or accelerate, or constitute (with or without notice or lapse of time or both) a default under, any material contract or other agreement to which CVCA is a party or by or to which it or any of its assets or properties may be bound or subject; or (c) violate any existing term or provision of any law, regulation, order, writ, judgment, injunction or decree applicable to CVCA.

5.5 ACCREDITED INVESTOR; PURCHASE NOT FOR DISTRIBUTION. CVCA is an "accredited investor," as such term is defined in Rule 501(a) promulgated under the Securities Act. The Class C Shares, the Warrants and the Warrant Shares to be acquired under the terms of this Agreement will be acquired by CVCA for its own account and not with a view to distribution. CVCA will not resell, transfer, assign or distribute the Class C Shares, the Warrants or the Warrant Shares, except in compliance with the registration requirements of the Securities Act or pursuant to an available exemption therefrom.

5.6 BROKERS. No broker or finder has acted directly or indirectly for CVCA, nor has CVCA incurred any obligation to pay any brokerage, finder's fee or other commission in connection with the transactions contemplated by this Agreement.

6. COVENANTS AND AGREEMENTS OF THE COMPANY. The Company covenants and agrees as follows:

6.1 CORPORATE EXAMINATIONS AND INVESTIGATIONS. (a) Following the initial Closing hereunder, for so long as CVCA or any of its affiliates holds any Class C Shares, Warrants or


Warrant Shares, CVCA shall be entitled, through its employees and representatives, to make such reasonable investigation of the assets, liabilities, properties, business and operations of the Company and its subsidiaries as CVCA reasonably may request. Any such investigation and examination shall be conducted at reasonable times and under reasonable circumstances, and the Company shall, and shall cause its subsidiaries to, cooperate fully therein. In order that CVCA may have full opportunity to make such business, accounting and legal review, examination or investigation as it may wish of the business and affairs of the Company, the Company shall furnish the representatives of CVCA during such period with all such information and copies of such documents concerning the affairs of the Company as such representatives may reasonably request and shall cause its officers, employees, consultants, agents, accountants and attorneys to cooperate fully with such representatives in connection therewith; PROVIDED that such review and examination shall not unreasonably interfere with the operation of the business of the Company and its subsidiaries.

(b) No investigation by CVCA pursuant to this Section 6.1 or otherwise shall affect any representations or warranties of the parties herein or the conditions to the obligations of the parties hereto.

6.2 REGULATORY APPROVALS. (a) The Company shall (i) take all reasonable steps necessary or appropriate, and use all commercially reasonable efforts, to obtain as promptly as practicable all necessary approvals, authorizations and consents of governmental and regulatory bodies and other persons required to be obtained by them to consummate the transactions contemplated by this Agreement, and (ii) cooperate with CVCA in seeking to obtain all such approvals, authorizations and consents. The Company shall use its reasonable best efforts to provide such information and communications to governmental and regulatory bodies as such agencies or CVCA may reasonably request.

(b Each of the parties shall provide to the other party copies of all applications in advance of filing or submission of such applications to governmental or regulatory bodies in connection with this Agreement.

6.3 INFORMATION. So long as CVCA or any of its affiliates owns any Class C Shares, Warrants or Warrant Shares, or is or may, upon satisfaction of conditions set forth herein, become obligated to purchase any Class C Shares, Warrants or Warrant Shares, the Company will deliver to CVCA:

(a As soon as available, but in any event not later than 55 days after the end of each of the first three fiscal quarters of each fiscal year, a condensed consolidated balance sheet of the Company and its subsidiaries as of the


end of each such period and a condensed consolidated statement of operations and statement of cash flows of the Company and its subsidiaries for the elapsed period in such fiscal year, which financial statements shall be accompanied by a certificate of an authorized officer of the Company to the effect that such statements present fairly in all material respects the financial position, results of operations and cash flows of the Company as at and for each period set forth therein, in accordance with GAAP.

(b As soon as available, but in any event within 100 days after the end of each fiscal year, a consolidated balance sheet of the Company and its subsidiaries as of the end of such fiscal year and a consolidated statement of operations and statement of cash flows of the Company and its subsidiaries for such fiscal year, accompanied by an opinion with respect to such financial statements of an accounting firm of recognized national standing selected by the Company.

(c From time to time such additional information regarding the results of operations, financial condition, business or prospects of the Company and its subsidiaries as CVCA may reasonably request (including monthly financial statement information and comparative annual, quarterly and monthly information), subject to any applicable restrictions imposed by law, regulation or contracts entered into in the ordinary course of business of the Company or its subsidiaries.

6.4 USE OF PROCEEDS. The Company shall apply the proceeds from the sale of each Investment to fund on-going capital expansion (including through acquisitions) and for working capital purposes of the business of the Company.

6.5 LEGEND. Each certificate or instrument evidencing Class C Shares or Warrant Shares, each Warrant and each certificate issued in exchange for or upon the transfer of the Warrants shall be stamped or otherwise imprinted with legends in substantially the following form:

"THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO AN INVESTMENT AGREEMENT DATED AS OF JANUARY 16, 1995, AMONG CHEMICAL VENTURE CAPITAL ASSOCIATES, THE ISSUER OF SUCH SECURITIES (THE "COMPANY") AND A STOCKHOLDER OF THE COMPANY. A COPY OF SUCH INVESTMENT AGREEMENT WILL BE FURNISHED WITHOUT CHARGE BY THE COMPANY TO THE HOLDER HEREOF UPON WRITTEN REQUEST."

"THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED. THE TRANSFER OF THE SECURITIES REPRESENTED


BY THIS CERTIFICATE IS SUBJECT TO THE CONDITIONS SPECIFIED IN THE INVESTMENT AGREEMENT AND THE COMPANY RESERVES THE RIGHT TO REFUSE THE TRANSFER OF SUCH SECURITIES UNTIL SUCH CONDITIONS HAVE BEEN FULFILLED WITH RESPECT TO SUCH TRANSFER. A COPY OF SUCH CONDITIONS SHALL BE FURNISHED BY THE COMPANY TO THE HOLDER HEREOF UPON WRITTEN REQUEST AND WITHOUT CHARGE."

The legends set forth above shall be removed from the writing evidencing any Class C Shares, Warrant Shares or Warrant upon the Transfer of such Class C Shares, Warrant Shares or Warrant in a Public Sale.

6.6 CERTAIN RESTRICTIVE AGREEMENTS. (a) Without the prior written consent of CVCA, the Company will not, and will not permit any of its subsidiaries to:

(i declare, make or pay any Dividends on or in respect of any of its capital stock (other than (1) Dividends declared on and made or paid ratably in respect of the Class C Shares, (2) repurchases of shares of Common Stock from holders of such shares (other than McCann and his affiliates, which is deemed to include all family members for the purposes of this Section 6.6, and James R. Poage) in transactions not involving, in any one case, a purchase price of more than $100,000 and provided that the aggregate purchase price for all such repurchases pursuant to this clause (2) shall not exceed $1 million, (3) repurchases of all or a portion of the Common Stock owned by James R. Poage on the date of this Agreement, (4) Dividends on or in respect of shares of capital stock of any wholly owned subsidiary of the Company and (5) Dividends permitted pursuant to Section 6.6(d));

(ii except to the extent permitted in clause (iii) below, make or permit any of its affiliates to make loans or advances to any person in excess of $100,000, except to a subsidiary of the Company;

(iii make any loans or advances to its employees, except in the ordinary course of business as part of compensation;

(iv guarantee or otherwise agree to perform and be responsible for any obligation of any other person, except for subsidiaries of the Company in the ordinary course of business;

(v (1) merge or consolidate, or enter into any other similar business combination, with any other person, other than in connection with a Permitted Business Combination, or (2) sell or otherwise transfer to any other person, in one transaction or in a series or related transactions, all or


substantially all of its properties or assets, unless such merger, consolidation, business combination, sale or transfer provides for the payment to the Holder(s) of the Class C Shares of the aggregate Unreturned Original Cost thereof plus the aggregate Unpaid Yield thereon to the date of payment and for the repurchase or cancellation of the Warrants at a price per Warrant Share equal to the Warrant Value Per Share (as defined in the Warrant) (provided that for this purpose, such Warrant Value Per Share shall not be less than the value CVCA would have received for each Warrant Share if it had exercised the Warrant with respect to such Warrant Share immediately prior to the merger, consolidation, business combination, sale or transfer in connection with which the Warrant Value Per share is being determined);

(vi except as permitted by Section 6.6(d) and other than exchanges of McCann Debt for shares of Class C Common Stock and Class B Common Stock at the McCann Debt Exchange Rate, issue or sell any of its capital stock or rights or options in respect thereof to McCann or any affiliate of McCann at a price below the fair market value thereof (other than the issuance to Christopher G. McCann of employee stock options and shares of Class B Common Stock issuable upon exercise thereof, provided that (1) such options shall be issued in amounts consistent with the provisions of the related stock option plan applicable to employees of his title and responsibility and (2) the number of shares issuable upon exercise of such options shall not exceed 598,544 shares (adjusted to reflect any subdivisions, combinations or reclassifications of the Class B Common Stock following the date hereof));

(vii except as permitted by Section 6.6(d), issue or sell any of its Class A Common Stock or any class or series of preferred stock; or

(viii engage in any transactions with McCann (other than the payment of employee compensation) or any of his affiliates (other than
(1) transactions on terms and conditions not less favorable to the Company and its subsidiaries than would be available to the Company or its subsidiaries in a transaction with an unaffiliated person and (2) transactions specifically permitted or required pursuant to this Agreement).

(b Without the prior written consent of CVCA, the Company will not, and will not permit any of its subsidiaries to, create, incur or assume any Indebtedness (except for the McCann Debt, Refinancing Indebtedness and, following the fourth Investment pursuant to this Agreement, except for Qualifying Indebtedness) in excess of the Applicable Permitted Indebtedness Level set forth below:


                                        Applicable Permitted
Investment                               Indebtedness Level
----------                               ------------------
  First                                     $10.0 million
  Second                                    $12.5 million
  Third                                     $15.0 million
  Fourth                                    $20.0 million
  Fifth                                     No limit

(c The consent requirements set forth in clauses (a) and (b)
above shall terminate upon the earlier to occur of (i) the redemption or other acquisition by the Company of all the Class C Shares, Warrants and Warrant Shares and (ii) the closing of the first registered offering of the Class B Common Stock with gross proceeds to the Company of not less than $20 million and with a Market Valuation Product at least equal to $300 million.

(d Notwithstanding Sections 6.6(a)(i), (vi) and (vii), provided that the Company has complied with the other provisions of this Section 6.6(d), the Company shall be permitted either to (i) declare and distribute among the holders of the outstanding shares of the Class A Common Stock and the Class B Common Stock a contemporaneous one-time stock dividend of 1,878 shares of Class A Common Stock and 187,800 shares of Class B Common Stock (and one or more holders may waive any right they may have to receipt of such dividend) or
(ii) issue to McCann, as compensation, 1,878 shares of Class A Common Stock and 187,800 shares of Class B Common Stock (or options in respect thereof). As a condition to taking the action permitted in the preceding sentence, the Company shall be required, at or immediately prior to the time of such action, to issue to CVCA a number of additional Units of Class C Shares and Warrant Shares to be agreed upon with CVCA in order to avoid the dilutive impact to CVCA of the issuance of the shares of Class A Common Stock and Class B Common Stock pursuant to the preceding sentence. Such number shall be determined on a basis consistent with the methodology and valuations used by CVCA and the Company in determining the number of shares set forth in the Investment Schedule. In the event the Company and CVCA are unable to agree to such number of shares, the action permitted by the first sentence of this Section 6.6(d) shall not be permitted.

6.7 KEY EVENTS. The following shall constitute "Key Events" for purposes of the Class C Shares: (a) any failure of the Company to perform any material covenant or agreement in this Agreement which continues beyond five business days after written notice of such failure is delivered to the Company; (b) any material breach of any representation or warranty by the Company or McCann when made; (c) any Deterioration Event shall occur; and (d) the failure of McCann (other than by reason of death or permanent disability) to serve as Chief Executive Officer of the Company (or any successor company in a Permitted


Business Combination) for a period of 120 days, unless prior to the expiration of such 120-period a replacement Chief Executive Officer reasonably acceptable to CVCA is elected to serve in such capacity (it being understood that Christopher G. McCann is acceptable to CVCA).

7. ADDITIONAL COVENANTS AND AGREEMENTS OF THE PARTIES. The Company, CVCA and McCann covenant and agree as follows:

7.1 FIRST OFFER RIGHT. If at any time CVCA desires to effect a Transfer (other than Permitted Transfers or Public Sales) of any Common Stock, then at least 30 days prior to making any such Transfer, CVCA shall deliver a written notice (an "Offer Notice") to McCann. The Offer Notice shall state in reasonable detail the type and number of shares of Common Stock proposed to be Transferred (the "Offered Common Stock") and the terms and conditions of such proposed Transfer, including the aggregate purchase price to be paid for the Offered Common Stock (PROVIDED, that in the case of a sale for non-cash consideration, McCann shall be permitted at his option to purchase the Offered Common Stock proposed to be acquired for such non-cash consideration for cash in an amount equal to the value of such non-cash consideration) and (subject to compliance with any confidentiality restriction to which CVCA may be subject) the identity of the prospective Transferee(s). McCann shall have 20 days from the date of delivery of the Offer Notice to deliver a written notice to CVCA (the "Acceptance Notice"), electing to purchase all (but not less than all) of the Offered Common Stock on the terms and conditions, and for the aggregate purchase price, set forth in the Offer Notice, in which event the closing of the purchase and sale of the Offered Common Stock shall take place as soon as practicable, but in any event within 30 days following delivery of such Acceptance Notice. In the event that McCann has not delivered an Acceptance Notice within the 20-day period set forth above, then during the 120-day period following the expiration of such 20-day period, CVCA shall be entitled to Transfer all (but not less than all) of the Offered Common Stock to any person for an aggregate consideration which is no less than the aggregate consideration set forth in the Offer Notice and otherwise on terms and conditions no more favorable to the Transferee thereof than the terms and conditions set forth in the Offer Notice; PROVIDED that such person shall have agreed in writing at the time of such Transfer to be bound by the provisions of this Agreement with respect to the Common Stock so Transferred. If all of such Offered Common Stock are not Transferred by the expiration of such 120-day period, any subsequent Transfer shall again be subject to the provisions of this Section 7.1. McCann, at his option, may effect any purchase and sale of Offered Common Stock pursuant to the exercise of the right set forth in this Section 7.1 through the Company.

7.2 CO-SALE RIGHTS. (a) Subject to paragraph (d) of this Section 7.2, at least 30 days prior to any Transfer


of Class B Common Stock (including any (i) shares of Class A Common Stock to be converted into shares of Class B Common Stock in connection with the Transfer thereof in accordance with Section 7.10 and the Amended and Restated Certificate of Incorporation of the Company and (ii) shares of Class B Common Stock represented by Warrants issued to McCann in exchange for McCann Debt in accordance with Section 7.9) by McCann (other than Permitted Transfers or Public Sales), McCann shall deliver a written notice ("Sale Notice") to CVCA, specifying in reasonable detail the type and number of shares of Common Stock proposed to be Transferred, the identity of the prospective Transferee(s), the number of shares of Common Stock of the Company owned of record by such Transferee(s), the terms and conditions of the Transfer (including the price and consideration to be paid for such Common Stock) and (subject to compliance with any confidentiality restriction to which McCann may be subject) if the prospective Transferee is not a reporting company under the Securities Exchange Act of 1934, as amended, such other information regarding such Transferee as shall have been provided to McCann. Subject to paragraph (d) of this Section 7.2, CVCA may elect to participate in the proposed Transfer on the basis set forth in paragraphs (b) and, to the extent applicable, (c) of this Section 7.2 by delivering written notice to McCann within 20 days after delivery of the Sale Notice.

(b If CVCA has elected to participate in such Transfer pursuant to the terms hereof, CVCA shall be entitled, subject to paragraph (c) of this Section 7.2, to sell in the proposed Transfer, at the same price and on the same terms, a number of Class C Shares or Warrant Shares, as the case may be, equal to the product of (i) a fraction, the numerator of which is the number of shares of Common Stock owned by CVCA (including Warrant Shares issuable to CVCA upon the exercise of any Warrants then held by CVCA) and the denominator of which is the total number of shares of Common Stock owned by CVCA (including those represented by Warrants as set forth above) and McCann (including any Warrant Shares issuable to McCann upon the exercise of any Warrants issued to McCann in accordance with Section 7.9(b)(i)) and (ii) the total number of shares of Common Stock proposed to be Transferred by McCann. The cost of any Transfer in which McCann and CVCA participate pursuant to this Section shall be borne PRO RATA by all Transferors participating in such Transfer.

(c CVCA shall, to the extent it elects to participate in any Transfer set forth in any Sale Notice, first include in such Transfer Common Stock of the same class (it being understood that shares of Class A Common Stock to be converted into shares of Class B Common Stock in connection with the Transfer thereof in accordance with Section 7.10 and the Amended and Restated Certificate of Incorporation of the Company shall be treated as shares of Class B Common Stock for this purpose) as that proposed to be Transferred in such Sale Notice to the extent of its holdings of such class; thereafter, CVCA shall be permitted,


subject to the limitations set forth in paragraph (b) above and in accordance with this paragraph (c), to include in such Transfer Common Stock of a different class as that proposed to be Transferred by McCann. Any such shares of Common Stock of a different class to be included in such Transfer shall be Transferred on the same basis as shares of the same class except that the price payable for each such share shall be the Equivalent Price. In the event that the proposed Transferee is unwilling to purchase such shares of a different class in accordance with the terms herein set forth, McCann shall either (i) prior to such Transfer, cause the Company to complete a Class C Shares Exchange and thereafter permit CVCA to participate in the proposed Transfer or (ii) cancel the proposed Transfer set forth in the Sale Notice.

(d The provisions of this Section 7.2 shall terminate, with respect to Transfers of shares of Class B Common Stock by McCann, at such time as the Company shall have completed an initial Public Sale of shares of the Class B Common Stock and the Company's Market Capitalization is at least $300 million.

7.3 PRE-EMPTIVE RIGHT. (a) Subject to paragraph (c) of this Section 7.3, if at any time following the initial Closing hereunder, the Company proposes to issue any Class B Common Stock (other than: (i) Warrant Shares issued pursuant to this Agreement; (ii) shares of Class B Common Stock issued to McCann in accordance with Section 7.9(b)(i) and (iii); (iii) other than up to 598,544 shares (adjusted to reflect any subdivisions, combinations or reclassifications of the Class B Common Stock following the date hereof) issuable upon exercise of employee stock options granted to employees of the Company other than McCann or (iv) pursuant to Section 6.6(d)), CVCA shall have a pre-emptive right to purchase a portion of such Class B Common Stock sufficient to enable CVCA to maintain its percentage interest in the Class B Common Stock (after giving effect to the issuance of Warrant Shares upon exercise of any unexercised Warrants then outstanding) immediately prior to such issuance.

(b The Company shall give CVCA at least 60 days' prior written notice of any such proposed issuance setting forth in reasonable detail the proposed terms and conditions thereof, including the identity of any known proposed recipient (the "Issuance Notice"), and shall offer to CVCA the opportunity to purchase such Class B Common Stock at the same price, on the same terms, and at the same time as the shares of Class B Common Stock are proposed to be issued by the Company; PROVIDED that in the case of any proposed issuance of Class B Common Stock for non-cash consideration, CVCA shall be permitted to purchase the Class B Common Stock proposed to be issued for cash in an amount equal to the value of such non-cash consideration, as determined in good faith by the Board of Directors of the Company. CVCA may exercise its pre-emptive right by delivery of a written notice to the Company within 30 days after delivery of an Issuance Notice,


which exercise shall be irrevocable.

(c The provisions of this Section shall (i) not apply to issuances pursuant to a registered public offering under the Securities Act and
(ii) terminate at such time as the Company shall have completed an initial Public Sale of shares of the Class B Common Stock and the Company's Market Capitalization is at least $300 million.

7.4 NO TRANSFER PERIOD. CVCA shall not Transfer any Class C Shares or Warrant Shares prior to the first anniversary of the initial Closing hereunder other than Transfers to Permitted Transferees and other than in connection with (a) the exercise of rights provided for in Section 7.2 and
Section 8 and (b) a transfer of a portfolio of investments by CVCA.

7.5 CALL OF WARRANTS AND WARRANT SHARES. (a) From and after the fifth anniversary of the initial Closing hereunder, the Company shall have the right to purchase all (but not less than all) of the Warrants and Warrant Shares at the Call Price.

(b) In the event that the Company elects to exercise its right to purchase the Warrants and the Warrant Shares pursuant to this Section 7.5, notice of such election shall be mailed to CVCA by first-class mail, postage prepaid, and mailed not less than 30 days nor more than 60 days prior to the proposed purchase date. Such notice shall state: (i) the proposed purchase date;
(ii) a preliminary estimate of the aggregate Call Price for all Warrants and Warrant Shares; and (iii) the place where the closing of such purchase is proposed to be held. Promptly following receipt by CVCA of such notice, CVCA and the Company shall determine the Call Price, and within ten Business Days of making such determination, the closing of the purchase and sale of the Warrants and the Warrant Shares shall be held at the place set forth in such notice (unless otherwise agreed to by the parties). At such closing, CVCA shall deliver to the Company the Warrants and the Warrant Shares, duly endorsed for transfer, against delivery of by the Company to CVCA of the aggregate Call Price therefor, in immediately available funds.

(c) In the event that the Company shall, at any time during the twelve-month period following the closing of the purchase of Warrants and Warrant Shares pursuant to this Section 7.5, sell shares of Common Stock in a public offering at a per share price to the public in excess of the Appraised Value per Warrant Share used for purposes of such purchase, the Company shall be required to make an Adjusting Payment to CVCA no later than the fifth Business Day following such sale of Common Stock in a public offering. No sale of shares of Common Stock following such twelve-month period shall require an Adjusting Payment.


7.6 BOARD REPRESENTATION. From and after the initial Closing hereunder, for so long as CVCA continues to own any Warrants or Warrant Shares, the board of directors of the Company shall consist of no more than ten members, at least one of which shall be designated by CVCA at its option. Each party shall take such action as may be requested by CVCA from time to time to ensure compliance with this provision. In the event that the right to designate a member of the board of directors shall lapse and CVCA shall continue to own any shares of Class C Common Stock, CVCA shall have a right to observe all meetings of such board (and any committees of such board) for so long as it shall continue to own any of such shares.

7.7 SECURITIES ACT COMPLIANCE. In connection with the Transfer of any Restricted Securities (other than a Transfer registered under the Securities Act), CVCA shall deliver written notice to the Company describing in reasonable detail the Transfer or proposed Transfer, together with an opinion of counsel (which counsel shall be reasonably acceptable to the Company) satisfactory in form and substance to the Company that such Transfer of Restricted Securities may be effected without registration of such Restricted Securities under the Securities Act. If, in connection with such Transfer, CVCA advises the Company that no Transfer of such Restricted Securities subsequent to such proposed Transfer shall require registration under the Securities Act, the new instruments or certificates for such Restricted Securities issued by the Company upon consummation of such proposed Transfer shall not bear the legend with respect to the Securities Act set forth in Section 6.5 unless counsel to the Company advises the Company that such a subsequent Transfer shall require registration under the Securities Act. If the Company is not required to deliver new certificates for such Restricted Securities not bearing such legend, the holder thereof shall not Transfer the same until the prospective Transferee has confirmed to the Company in writing its agreement to be bound by the conditions contained in this Agreement.

7.8 CONFIDENTIALITY. CVCA will hold and will cause its officers, employees, auditors and other agents to hold in confidence, unless compelled to disclose by judicial or administrative process or by other requirements of law, all documents and information concerning the Company and its subsidiaries furnished to CVCA in connection with the transactions contemplated in this Agreement (except to the extent that such information is
(i) previously known by CVCA from sources other than the Company, its directors, officers, auditors or other agents, (ii) in the public domain through no fault of the Company or (iii) later lawfully acquired by CVCA on a non-confidential basis from other sources who are not known by CVCA (after reasonable inquiry) to be bound by a confidentiality agreement or otherwise prohibited from transmitting the information to CVCA by a contractual, legal or fiduciary obligation) and will not release or disclose such information to


any other person, except its auditors and other advisors in connection with this Agreement who need to know such information.

7.9 TREATMENT OF MCCANN DEBT. (a) Except as permitted pursuant to clause (b) below: (i) the Company shall not, and shall not permit any of its subsidiaries to, repay (in whole or in part), in cash or any other property, the principal of or pay any interest accrued as of the date of this Agreement (but not including such interest accrued subsequent to such date) in respect of the McCann Debt prior to the later of such time as (1) CVCA's obligations hereunder to make subsequent Investments shall have been terminated and (2) the aggregate Unreturned Original Cost (plus the aggregate Unpaid Yield thereon) with respect to each Investment made pursuant to this Agreement shall have been paid to CVCA; and (ii) McCann shall not seek or accept any payment from the Company or any subsidiary of the Company inconsistent with the foregoing.

(b) Notwithstanding the provisions of clause (a) above, the following transactions with respect to the McCann Debt shall be permitted: (i) at any time and from time to time, McCann shall be permitted to exchange all or any portion of the McCann Debt for shares of Class C Common Stock and Class B Common Stock at the McCann Debt Exchange Rate; (ii) prior to the filing with the SEC of a registration statement for an initial public offering of shares of the Class B Common Stock, the Company may repay (without premium or penalty) McCann Debt at any time and from time to time in an aggregate amount for all repayments pursuant to this clause (b)(ii) not in excess of $2.5 million; (iii) prior to the filing with the SEC of a registration statement for an initial public offering of shares of the Class B Common Stock, the Company may repay (without premium or penalty) McCann Debt in excess of the amount permitted by clause
(b)(ii) above, provided that as a condition to any such repayment, the Company shall, immediately prior to such repayment, have issued to CVCA shares of the Class C Common Stock and Warrant(s) or, at CVCA's option, Warrant Shares, representing the Additional CVCA Equity; (iv) immediately prior to the filing with the SEC of a registration statement for an initial public offering of shares of the Class B Common Stock, the Company may repay (without premium or penalty) any remaining McCann Debt in whole or in part and from time to time.

(c) The Additional CVCA Equity, if any, shall be forfeited and returned to the Company if CVCA realizes a CVCA Return with respect to the Investments (but not the Additional CVCA Equity) of more than 30%. If at any time and from time to time while the Additional CVCA Equity is issued and outstanding the Company believes that CVCA has realized such a CVCA Return, CVCA shall, upon the Company's request, calculate the CVCA Return in good faith and notify the Company thereof (including reasonable detail of such calculation). Such calculation shall be accompanied with a certificate of a general partner of CVCA


certifying that such calculation has been made in accordance with the terms of this Agreement.

(d) McCann shall be permitted to Transfer the McCann Debt to his Permitted Transferees.

7.10 TRANSFERS BY MCCANN OF CLASS A COMMON STOCK. Neither McCann nor any of his Permitted Transferees shall be permitted to Transfer (including pursuant to any merger, consolidation or similar business combination) any shares of Class A Common Stock to any other person (other than to McCann or any person who is a Permitted Transferee of McCann) without converting such shares to be transferred into shares of Class B Common Stock prior thereto.

7.11 LIMITATION ON AMENDMENTS TO CERTIFICATE OF INCORPORATION. At any time during which CVCA and its Transferees do not own a majority of the issued and outstanding Class C Shares the Company will not take any action requiring the consent of the holders of a majority of such Class C Shares pursuant to the Amended and Restated Certificate of Incorporation of the Company unless CVCA consents to such action.

8. REGISTRATION RIGHTS.

8.1 DEMAND REGISTRATION RIGHTS. (a) On the conditions and subject to the limitations contained herein, if at any time after the registration and sale by the Company pursuant to an effective registration statement under the Securities Act of shares of the Class B Common Stock, the Company shall receive a written request therefor from CVCA, the Company shall prepare and file with the Commission a registration statement under the Securities Act covering the Registrable Securities requested to be included in such registration by CVCA covered by such request, and shall use its best efforts to cause such registration statement to become effective. Such request shall be in writing and shall specify the number of Registrable Securities to be registered or qualified and the jurisdictions within the United States in which such registration or qualification is desired. The Company shall pay all Registration Expenses in connection with each registration of Registrable Securities requested pursuant to this Section 8.1, and CVCA shall pay all underwriting discounts and commissions and transfer taxes, if any, relating to the sale or disposition of its Registrable Securities pursuant to a registration statement effected pursuant to this Section 8.1. The Company shall not be obligated to effect any registration pursuant to this Section 8.1 at the request of CVCA on more than one occasion (subject to the other provisions of this
Section 8.1). The managing underwriter of such offering shall be selected by CVCA, but shall be reasonably satisfactory to the Company.

(b) Upon receipt of request pursuant to Section 8.1(a),


the Company shall promptly take such steps as are necessary or appropriate to prepare for a registration or qualification of the Registrable Securities to be included in the registration and shall, as expeditiously as practicable, in good faith, use its reasonable best efforts to effect any such registration or qualification of the aggregate number of such Registrable Securities designated in such request, all to the extent necessary to permit the disposition (in accordance with the intended methods thereof) by CVCA with the notification to or approval of any governmental authority under any federal or state law or any listing with any securities exchange, which may be required to permit the sale or disposition of any such Registrable Securities which CVCA proposes to make, and the Company will keep effective and current such registration or qualification for the period reasonably necessary to effect the sale of such shares, such period not to exceed twelve (12) months.

(c) If CVCA determines for any reason not to proceed with a registration pursuant to this Section 8.1 at any time before a registration statement in connection therewith has been declared effective by the Commission and (if (i) such registration statement has then been filed with the SEC or (ii) provided that the Company has complied with its obligations in Section 8.1(b), a period of 30 days has elapsed since the date the Company has received from CVCA a written request for registration pursuant to Section 8.1(a)) agrees to bear its own expenses incurred in connection therewith and to reimburse the Company for the expenses incurred by it attributable to the registration of such Registrable Securities, then CVCA shall not be deemed to have exercised its right to require the Company to register Registrable Securities pursuant to this
Section 8.1.

(d) If, at the time any written request for registration is received by the Company pursuant to this Section 8.1, Company by action of its board of directors or any duly authorized committee thereof has determined to proceed with the actual preparation and filing of a registration statement under the Securities Act in connection with the proposed offer and sale for cash of any of its securities by it, such written request shall be deemed to have been given pursuant to Section 8.2 rather than this Section 8.1, CVCA's rights with respect to such request shall be governed by Section 8.2 and CVCA shall not be deemed to have exercised its right to require the Company to register Registrable Securities pursuant to this Section 8.1.

(e) If the managing underwriter of an offering covered by a request for registration under this Section 8.1 advises the Company in writing that, in its opinion, the aggregate number of Registrable Securities requested to be included in such registration pursuant to this Section 8.1 should be less than the aggregate number of shares proposed to be sold in such registration, no securities other than the Registrable Securities


proposed to be sold in such registration by CVCA shall be registered in such registration, and if CVCA is unable to sell at least 75% of the Registrable Securities requested to be included in such registration, CVCA shall have one additional right to require the Company to register Registrable Securities pursuant to this Section 8.1.

8.2 "PIGGY-BACK" REGISTRATION RIGHTS. If the Company at any time proposes to register any of its Class B Common Stock under the Securities Act (other than a registration on Form S-8, S-4 or any successor or similar forms) for public offerings for cash, it will each such time give prompt written notice to CVCA of its intention to do so and of CVCA's rights under this
Section 8.2, at least 15 days prior to the anticipated date of the initial filing of the registration statement relating to such registration. Such notice shall offer CVCA the opportunity to include in such registration statement such number of Registrable Securities as CVCA may request. Upon the written request of CVCA made within 10 days after the receipt of the Company's notice (which request shall specify the number of Registrable Securities intended to be disposed of by CVCA), the Company shall use its reasonable best efforts to effect the registration under the Securities Act of all Registrable Securities which the Company has been so requested to register by CVCA, to permit the disposition of the Registrable Securities so to be registered; PROVIDED that (i) if such registration involves an underwritten offering, CVCA must sell its Registrable Securities proposed to be sold to the underwriters selected by the Company on the same terms and conditions as apply to the Company (except that indemnification obligations of CVCA shall be limited to those obligations set forth below); and (ii) if, at any time after giving written notice of its intention to register any equity securities pursuant to this Section 8.2 and prior to the effective date of the registration statement filed in connection with such registration, the Company shall determine for any reason not to register such equity securities, the Company shall give written notice to CVCA and, thereupon, shall be relieved of its obligation to register any Registrable Securities of CVCA in connection with such registration. The Company shall pay all Registration Expenses in connection with each registration of Registrable Securities requested pursuant to this Section 8.2, and CVCA shall pay all underwriting discounts and commissions and transfer taxes, if any, relating to the sale or disposition of its Registrable Securities pursuant to a registration statement effected pursuant to this Section 8.2.

8.3 PRIORITY IN INCIDENTAL REGISTRATIONS. If a registration pursuant to Section 8.2 involves an underwritten offering and the managing underwriter advises the Company that, in its opinion, the number of equity securities (including all Registrable Securities) which the Company, CVCA and any other persons propose to include in such registration exceeds the largest number of securities which can be sold without having an


adverse effect on such offering, including the price at which such securities can be sold, the Company will include in such registration up to such maximum number of securities (i) first, all the securities the Company initially proposes to sell for its own account or for the account of any security holder pursuant to any contractual requirement to register securities, and (ii) second, to the extent that the number of securities referred to in clause (i) is less than the number of equity securities which the Company has been advised can be sold in such offering without having the adverse effect referred to above, all Registrable Securities requested to be included in such registration by CVCA pursuant to Section 8.2 or by any other holder of securities electing to register securities pursuant to any similar registration rights agreement; PROVIDED that if the number of Registrable Securities requested to be included in such registration by CVCA pursuant to Section 8.2, together with the number of securities which the Company proposes to sell for its own account or for the account of any security holder pursuant to any contractual requirement to register securities to be included in such registration pursuant to clause (i) of this Section exceeds the number which the Company has been advised can be sold in such offering without having the adverse effect referred to above, the number of such Registrable Securities requested to be included in such registration by CVCA pursuant to Section 8.2 shall be limited to such extent and shall be allocated PRO RATA among all holders requesting such registration pursuant to Section 8.2 or any similar registration rights agreement on the basis of the relative number of securities requested to be included in such registration.

8.4 HOLDBACK AGREEMENTS. If any equity securities of the Company are offered to the public pursuant to a registration statement, CVCA agrees not to effect any public sale or distribution, including any sale pursuant to Rule 144 under the Securities Act, of any Registrable Securities, and not to effect any such public sale or distribution of any other equity security of the Company or of any security convertible into or exchangeable or exercisable for any equity security of the Company (in each case, unless covered by such registration statement) during the 30 days prior to, and during the 180-day period beginning on, the effective date of such registration statement.

8.5 INDEMNIFICATION. (a) In the event of any registration of any Registrable Securities pursuant to this Section 8, the Company shall indemnify and hold harmless, to the full extent permitted by law, CVCA, its directors and officers, employees, partners and each other person, if any, who controls, is controlled by or is under common control with such Holder within the meaning of the Securities Act, against any and all losses, claims, damages or liabilities, joint or several, and expenses (including any amounts paid in any settlement effected


with the Company's consent) to which CVCA, any such director or officer or partner or controlling person may become subject under the Securities Act, state securities or blue sky laws, common law or otherwise, insofar as such losses, claims, damages or liabilities (or actions or proceedings in respect thereof) or expenses arise out of or are based upon (a) any untrue statement or alleged untrue statement of any material fact contained, on the effective date thereof, in any registration statement under which such securities were registered under the Securities Act, any prospectus contained therein, or any amendment or supplement thereto, (b) any omission or alleged omission to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading, or (c) any violation by the Company of any federal or state rule or regulation applicable to the Company and relating to action required of or inaction by the Company in connection with any such registration, and the Company shall reimburse CVCA and each such director, officer, employee, partner, or controlling person for any legal or any other expenses reasonably incurred by them as such expenses are incurred in connection with investigating or defending such loss, claim, liability, action or proceeding; PROVIDED that the Company shall not be liable in any such case to the extent that any such loss, claim, damage, liability (or action or proceeding in respect thereof) or expense arises out of or is based upon any untrue statement or alleged untrue statement or omission or alleged omission made (i) in such registration statement or amendment or supplement thereto or in any such prospectus in reliance upon and in conformity with written information furnished to the Company or its representatives by or on behalf of CVCA or any such director, officer, employee or partner, for use in the preparation thereof or (ii) in any preliminary prospectus, if the final prospectus corrects such statement or omission and an underwriter fails to deliver such final prospectus in accordance with the Securities Act and the rules and regulations thereunder.

(b) As a condition to the registration of any Registrable Securities pursuant to this Section 8, the Company shall have received an undertaking reasonably satisfactory to it from CVCA, to indemnify and hold harmless (in the same manner and to the same extent as set forth in paragraph
(a) of this Section) the Company and its directors, officers, employees, partners, controlling persons and all other prospective sellers and their respective directors, officers, employees, partners, and their respective controlling persons with respect to any statement or alleged statement in or omission or alleged omission from such registration statement, any prospectus contained therein, or any amendment or supplement, if such statement or alleged statement or omission or alleged omission was made in reliance upon and in conformity with written information furnished to the Company or its representatives by or on behalf of CVCA or any of its directors, officers, employees, partners or controlling persons for use in the preparation of such registration statement, prospectus or amendment or supplement, or a document incorporated


by reference into any of the foregoing. Such indemnity shall remain in full force and effect regardless of any investigation made by or on behalf of the Company or CVCA, underwriters or any of their respective directors, officers, employees, partners or controlling persons and shall survive the transfer of such securities by CVCA; PROVIDED, HOWEVER, that CVCA shall not be liable under this Section for any amounts exceeding the product of the purchase price per Registrable Security and the number of Registrable Securities being sold pursuant to such registration statement or prospectus by CVCA.

(c) Promptly after receipt by a party indemnified under this
Section of written notice of the commencement of any action or proceeding with respect to which a claim for indemnification may be made pursuant to this Section, such indemnified party shall, if a claim in respect thereof is to be made against an indemnifying party, promptly give written notice to the latter of the commencement of such action; PROVIDED that the failure of any indemnified party to give notice as provided herein shall not relieve the indemnifying party of its obligations under the preceding paragraphs of this Section, except to the extent that the indemnifying party is materially prejudiced by such failure to give notice. In case any such action is brought against an indemnified party, the indemnifying party shall be entitled to participate in (but not conduct) and, unless in such indemnified party's reasonable judgment a conflict of interest between such indemnified and indemnifying parties may exist in respect of such claim, jointly with any other indemnifying party similarly notified, to assume the defense thereof, to the extent that it may wish, with counsel reasonably satisfactory to such indemnified party, and after notice from the indemnifying party to such indemnified party of its election so to assume the defense thereof, the indemnifying party shall not be liable to such indemnified party for any legal or other expenses subsequently incurred by the latter in connection with the defense thereof, unless in such indemnified party's reasonable judgement a conflict of interest between such indemnified and indemnifying parties arises in respect of such claim after the assumption of the defense thereof, and the indemnifying party shall not be subject to any liability for any settlement made without its consent (which consent shall not be unreasonably withheld). No indemnifying party shall consent to entry of any judgment or enter into any settlement of any pending or threatened proceeding which does not include as an unconditional term thereof the giving by the claimant or plaintiff to all indemnified parties of a release from all liability in respect to such claim or litigation. Notwithstanding anything to the contrary contained herein, an indemnifying party shall not be obligated to pay the fees and expenses of more than one counsel (together with appropriate local counsel) for all parties indemnified by such indemnifying party with respect to such claim.


(d) If the indemnification provided for in this Section is unavailable to an indemnified party under paragraphs (a) or (b) of this Section (other than by reason of exceptions provided in those paragraphs) in respect of any losses, claims, damages, liabilities or expenses referred to therein, then each applicable indemnifying party, in lieu of indemnifying such indemnified party, shall contribute to the amount paid or payable by such indemnified party as a result of such losses, claims, damages, liabilities or expenses in such proportion as is appropriate to reflect the relative benefits received by the indemnifying party on the one hand and the indemnified party on the other, and the relative fault of the indemnifying party on the one hand and of the indemnified party on the other in connection with the statements or omissions which resulted in such losses, claims, damages, liabilities or expenses, as well as any other relevant equitable considerations. The relative fault of the indemnifying party on the one hand and of the indemnified party on the other shall be determined by reference to, among other things, whether the untrue or alleged untrue statement of a material fact or the omission or alleged omission to state a material fact relates to information supplied by the indemnifying party or by the indemnified party and the parties' relative intent, knowledge, access to information and opportunity to correct or prevent such statement or omission. The amount paid or payable by a party as a result of the losses, claims, damages, liabilities and expenses referred to above shall be deemed to include, subject to the limitations set forth in paragraph (a) of this Section, any legal or other fees or expenses reasonably incurred by such party in connection with investigating or defending any action or claim. The Company and CVCA agree that it would not be just and equitable if contribution pursuant to this paragraph (d) were determined by pro rata allocation or by any other method of allocation which does not take account of the equitable considerations referred to in this paragraph. Notwithstanding the provisions of this paragraph
(d), CVCA shall not be required to contribute any amount in excess of the amount by which the total price at which the Registrable Securities sold by it and distributed to the public were offered to the public exceeds the amount of any damages which it has otherwise been required to pay by reason of such untrue or alleged untrue statement or omission or alleged omission. No person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to contribution from any person who was not guilty of such fraudulent misrepresentation.

8.6 CLASS C SHARES EXCHANGE. Notwithstanding anything to the contrary contained in this Section 8, CVCA shall be permitted, in connection with the exercise of rights provided for in Sections 8.1 and 8.2, to require the Company to effect a Class C Shares Exchange in order to permit the registration by CVCA pursuant to such Sections of any shares of Class B Common Stock issuable pursuant to such Class C Shares Exchange.


9. CONDITIONS PRECEDENT TO THE OBLIGATIONS OF CVCA TO MAKE INVESTMENTS. The obligation of CVCA to make each Investment following the date hereof and to consummate the transactions contemplated by this Agreement in connection therewith shall be subject to the satisfaction or waiver by CVCA of the following conditions:

9.1 REPRESENTATIONS AND WARRANTIES; COVENANTS AND AGREEMENTS. (a) The representation and warranty of the Company set forth in
Section 3.9 shall be true, accurate and complete in all respects on and as of the Closing Date of such Investment, with the same force and effect as though made on and as of such Closing Date.

(b) The Company and McCann shall have performed and complied in all material respects with all covenants and agreements required by this Agreement to be performed or complied with by it and him on or prior to the Closing Date with respect to such Investment.

9.2 GOVERNMENTAL PERMITS AND APPROVALS; ILLEGALITY.
(a) All necessary approvals, authorizations, consents, Permits and licenses from governmental and regulatory bodies required for the transactions contemplated by this Agreement shall have been obtained and shall be in full force and effect and shall not be subject to any conditions or limitations, and CVCA shall have been furnished with appropriate evidence, reasonably satisfactory to it and its counsel, of the granting of such approvals, authorizations, consents, Permits and licenses.

(b) There shall not be in effect any statute, rule, regulation or order of any court, governmental or regulatory body which prohibits or makes illegal the transactions contemplated by this Agreement.

9.3 LITIGATION. There shall be no material Litigation pending or threatened which seeks to enjoin, restrain or prohibit the consummation of the transactions contemplated by this Agreement or to impose limitations on the ability of CVCA to exercise full rights of ownership of the Class C Shares or the Warrant (or Warrant Shares).

9.4 APPLICABLE TARGET. With respect to Investments following the initial Investment hereunder, the Company shall have met the Applicable Target for such Investment (provided that the Company shall be permitted, with respect to one Investment hereunder after the initial Investment, to require CVCA to waive this condition). The Chief Executive Officer of the Company shall have delivered to CVCA a certificate, dated such Closing Date, signed on behalf of the Company to the foregoing effect, including a detailed calculation, in form satisfactory to CVCA, of the information necessary to determine that such Applicable Target has been satisfied.


9.5 THIRD PARTY CONSENTS. There shall have been obtained all consents and approvals from parties to contracts or other agreements with the Company that are required in connection with the performance by the Company of its obligations under this Agreement, other than such consents the failure of which to obtain has not had a Material Adverse Change.

9.6 COMPLIANCE WITH STOCKHOLDERS' AGREEMENT. Prior to each Investment hereunder and the issuance of any Units of securities hereunder, McCann and the Company shall have fully satisfied (or obtained a waiver), with respect to such Investment, the obligations to JAP Equities, Inc. set forth in the Stockholders' Agreement.

9.7 OFFICER'S CERTIFICATE. The Chief Executive Officer of the Company shall have delivered to CVCA a certificate, dated such Closing Date, signed on behalf of the Company to the effect of the conditions applicable to such Investment set forth in this Section 9 (other than Section 9.4).

10. SURVIVAL OF REPRESENTATIONS AND WARRANTIES. CVCA has the right to rely fully upon the representations, warranties, covenants and agreements of the Company and McCann contained in this Agreement. The Company has the right to rely fully upon the representations, warranties, covenants and agreements of CVCA contained in this Agreement. All such representations and warranties shall survive the execution and delivery hereof and each Closing hereunder. All other rights to indemnification contained in this Agreement and all of the covenants and agreements of the parties contained in this Agreement to be performed after the initial Closing shall survive such Closing and each subsequent Closing.

11. INDEMNIFICATION.

11.1 INDEMNIFICATION. The Company shall indemnify and hold harmless CVCA and its affiliates from and against any Losses incurred or suffered by them and each of their respective officers, directors, affiliates, employees, agents and representatives arising out of, resulting from, or relating to any breach of any representation or warranty made by the Company in this Agreement and any failure by the Company to perform any of its covenants or agreements contained herein; PROVIDED that the aggregate amount of Losses for which the Company shall be responsible pursuant to this Section 11.1 for any and all breaches of the representations and warranties made by the Company in this Agreement shall not exceed the sum of the Unpaid Yield and Unreturned Original Cost with respect to the Investments. The indemnity pursuant to this Section 11 shall be CVCA's sole remedy with respect to any and all breaches of the representations and warranties made by the Company in this Agreement.


11.2 PROCEDURE. (a) In the event that any person shall incur or suffer any Losses in respect of which indemnification may be sought hereunder, the party seeking to be indemnified hereunder (the "Indemnitee") shall assert a claim for indemnification by written notice (the "Notice") to the party from whom indemnification is being sought (the "Indemnitor") stating the nature and basis of such claim. In the case of Losses arising or which may arise by reason of any third party claim, promptly after receipt by an Indemnitee of written notice of the assertion or the commencement of any Litigation or threat thereof with respect to any matter in respect of which indemnification may be sought by such party hereunder, the Indemnitee shall give Notice to the Indemnitor and shall thereafter keep the Indemnitor reasonably informed with respect thereto, provided that failure of the Indemnitee to give the Indemnitor prompt notice as provided herein shall not relieve the Indemnitor of any of its obligations hereunder, except to the extent that the Indemnitor is prejudiced by such failure. In case any such Litigation is brought against any Indemnitee, the Indemnitor shall be entitled to assume the defense thereof, by written notice of its intention to do so to the Indemnitee within 30 days after receipt of the Notice, in which event the Indemnitor shall assume all past and future responsibility for such Litigation, including reimbursing the Indemnitee for all prior reasonable legal expenses in connection therewith. If the Indemnitor shall assume the defense of such Litigation, it shall not settle such Litigation unless such settlement includes as an unconditional term thereof the giving by the claimant or the plaintiff of a release of the Indemnitee from all liability with respect to such Litigation. As long as the Indemnitor is contesting any such Litigation in good faith and on a timely basis, the Indemnitee shall not pay or settle any claims brought under such Litigation. Notwithstanding the assumption by the Indemnitor of the defense of any Litigation as provided in this subsection, the Indemnitee shall be permitted to participate in the defense of such Litigation and to employ counsel at its own expense; provided, however, that if the defendants in any action shall include both an Indemnitor and any Indemnitee and such Indemnitee shall have reasonably concluded that counsel selected by Indemnitor has a conflict of interest because of the availability of different or additional defenses to such Indemnitee, such Indemnitee shall have the right to select separate counsel to participate in the defense of such action on its behalf, at the expense of the Indemnitor; provided that the Indemnitor shall not be obligated to pay the expenses of more than one separate counsel for all Indemnitees.

(b) If the Indemnitor shall fail to notify the Indemnitee of its desire to assume the defense of any such Litigation within the prescribed period of time and as required above, or shall notify the Indemnitee that it will not assume the defense of any such Litigation, then the Indemnitee may continue


to conduct the defense of any such Litigation, in which event it may do so in such manner as it may deem appropriate, and the Indemnitor shall be bound by any determination made in such Litigation or any settlement thereof effected by the Indemnitee, provided that any such determination or settlement shall not affect the right of the Indemnitor to dispute the Indemnitee's claim for indemnification and PROVIDED, FURTHER, that the Indemnitee shall not effect any such settlement without the prior written consent of the Indemnitor (such consent not to be unreasonably withheld). The failure of the Indemnitor to assume the defense of any such Litigation shall not be deemed a concession that it is required to indemnify the Indemnitee for the subject matter of such Litigation. The Indemnitor shall be permitted to join in the defense of such Litigation and to employ counsel at its own expense.

(c) Amounts payable by the Indemnitor to the Indemnitee in respect of any Losses for which such party is entitled to indemnification hereunder shall be payable by the Indemnitor as incurred by the Indemnitee.

11.3 NO SET-OFF. An Indemnitee's right to indemnification under this Section shall not be subject to set-off for any claim by the Indemnitor against such Indemnitee.

12. TERMINATION.

12.1 TERMINATION AND ABANDONMENT. CVCA may terminate its obligation to make Investments hereunder (a) in the event of any misrepresentation when made or material breach of any covenant or agreement by the Company or McCann hereunder and (b) at any time following January 16, 1999.

12.2 EFFECT OF TERMINATION; EXPENSES. (a) If this Agreement is terminated and the transactions contemplated hereby are not consummated as described above, this Agreement shall become void and of no further force and effect with respect to Investments not made prior to such termination, except for the provisions of this Section 12.2 and Sections 7.8, 13.1 and 13.2. No party hereto shall have any liability in respect of a termination of this Agreement, except to the extent that such termination results from a breach by such party (or another party with whom or which such party is jointly and severally responsible hereunder) of the representations, warranties, covenants or agreements of such party (or other party) under this Agreement or the other Transaction Documents.

(b) The Company will pay, when due and payable, any and all federal and state stamp, issue, transfer or similar taxes which may be payable in respect of the issuance of securities hereunder to CVCA.

(c) Except as otherwise specifically provided herein,


the Company shall pay the initial $50,000 of reasonable legal fees and out-of-pocket expenses of CVCA counsel incurred in connection with the preparation, execution and performance of this Agreement and the transactions contemplated hereby. In addition, at the initial Closing hereunder, the Company shall reimburse CVCA for its actual out-of-pocket expenses, including consultants and accountants fees, in an amount not to exceed $25,000.

13. MISCELLANEOUS.

13.1 PUBLICITY. Except as may otherwise be required by law, no news release or announcement concerning this Agreement or the transactions contemplated hereby shall be made without advance approval thereof by the Company and CVCA. The Company and CVCA will cooperate with each other in the development and distribution of all news releases and other public announcements with respect to this Agreement or any of the transactions contemplated hereby.

13.2 NOTICES. Any notice or other communication required or permitted hereunder shall be in writing and shall be delivered personally, telegraphed, sent by facsimile transmission or sent by certified, registered or express mail, postage prepaid. Any such notice shall be deemed given when so delivered, personally, telegraphed or sent by facsimile transmission or, if mailed, two days after the date of deposit in the United States mails as follows:

if to CVCA, to:

Chemical Venture Capital Associates
270 Park Avenue, Fifth Floor
New York, New York  10017
Telephone:  (212) 270-5622
Telecopy:   (212) 270-2327

Attention:  Stephen P. Murray
            Jonathan Lynch

with a copy to:

Simpson Thacher & Bartlett
425 Lexington Avenue
New York, New York  10017
Telephone:  (212) 455-2000
Telecopy:   (212) 455-2502

Attention:  John W. Carr, Esq.

if to the Company or McCann, to:

Teleway, Inc.


1600 Stewart Avenue
Westbury, New York  11590
Telephone:  (516) 237-6000
Telecopy:   (516) 237-6005

Attention:  James F. McCann
            Glenn Reed

with a copy to:

Gallagher & Walker
52 Covert Avenue
Stewart Manor, New York  11530
Telephone:  (516) 354-3043
Telecopy:   (516) 355-0815

Attention:  Gerard M. Gallagher, Esq.

Any party may by notice given in accordance with this
Section to the other parties designate another address or person for receipt of notices hereunder.

13.3 ENTIRE AGREEMENT. This Agreement (including the Exhibits and Schedules) contains the entire agreement among the parties with respect to the transactions contemplated hereby and thereby, and supersede all prior agreements and understandings, written or oral, with respect thereto.

13.4 WAIVERS AND AMENDMENTS; NONCONTRACTUAL REMEDIES; PRESERVATION OF REMEDIES. This Agreement may be amended, superseded, cancelled, renewed or extended, and the terms hereof may be waived, only by a written instrument signed by the parties or, in the case of a waiver, by the party waiving compliance. No delay on the part of any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof. No waiver on the part of any party of any such right, power or privilege, and no single or partial exercise of any such right, power or privilege, preclude any further exercise thereof or the exercise of any other such right, power or privilege. The rights and remedies herein provided are cumulative and are not exclusive of any rights or remedies that any party may otherwise have at law or in equity.

13.5 GOVERNING LAW. This Agreement and the rights and obligations of the parties hereto shall be governed by, and construed and enforced in accordance with, the laws of the State of New York, without giving effect to the conflicts of laws principles thereof. Each party hereto agrees to submit to the non-exclusive jurisdiction of the courts of the City of New York in the State of New York in any action or proceeding arising out of or relating to this Agreement.

13.6 BINDING EFFECT; ASSIGNMENT LIMITED. (a)


This Agreement shall be binding upon and inure to the benefit of and be enforceable by the parties hereto and their respective successors and assigns and legal representatives.

(b) Neither this Agreement, nor any right hereunder, may be assigned by any party without the written consent of the other parties hereto, except that CVCA may assign all or portions of its interest in this Agreement to any direct or indirect subsidiary of CVCA or pursuant to an assignment under which such assignee assumes and agrees to perform all of the obligations of CVCA hereunder and thereunder; provided, that, notwithstanding any such assignment, CVCA shall remain liable to perform all obligations hereunder and thereunder.

13.7 COUNTERPARTS. This Agreement may be executed by the parties hereto in separate counterparts, each of which when so executed and delivered shall be deemed to be an original and which together shall constitute one and the same instrument. Each counterpart may consist of a number of copies hereof each signed by less than all, but together signed by all of the parties hereto.

13.8 EXHIBITS AND SCHEDULES. The Exhibits and Schedules are a part of this Agreement as if fully set forth herein.

13.9 HEADINGS. The article, section and paragraph headings in this Agreement are for convenience only, and shall not control or affect the meaning or construction of any provision of this Agreement.

13.10 REMEDIES. The parties hereto agree that money damages or other remedy at law would not be sufficient or adequate remedy for any breach or violation of, or a default under, this Agreement or the other Transaction Documents by them and that, in addition to all other remedies available to them, each of them shall be entitled to an injunction restraining such breach, violation or default or threatened breach, violation or default and to any other equitable relief, including specific performance, without bond or other security being required.

13.11 INVALIDITY OF PROVISION. The invalidity or unenforceability of any provision of this Agreement in any jurisdiction shall not affect the validity or enforceability of the remainder of this Agreement in that jurisdiction or the validity or enforceability of this Agreement, including that provision, in any other jurisdiction. If any restriction or provision of this Agreement is held unreasonable, unlawful or unenforceable in any respect, such restriction or provision shall be interpreted, revised or applied in a manner that renders it lawful and enforceable to the fullest extent possible under law.

13.12 GRAMMATICAL CONSTRUCTION. Whenever the context may require, any pronouns used herein shall include the


corresponding masculine, feminine or neuter forms, and the singular form of nouns and pronouns shall include the plural and vice versa.

IN WITNESS WHEREOF, the parties have executed this Agreement on the date first above written.

CHEMICAL VENTURE CAPITAL
ASSOCIATES, a California limited
partnership

By:

Name:


Title:

TELEWAY, INC.

By:

Name:


Title:


James F. McCann


SCHEDULE I - INVESTMENT SCHEDULE

                            Number of
Number of INVESTMENT        CLASS C SHARES     Number of WARRANT SHARES    Amount of INVESTMENT
First                            13,501                 121,508            $ 5,000,000

Second                           12,844                 115,596            $ 5,000,000

Third                             9,655                  86,895            $ 5,000,000

Fourth                            8,378                  75,401            $ 5,000,000

Fifth                             8,280                  74,522            $ 5,000,000
                                  -----                  ------            -----------

                       Totals    52,658                 473,922            $25,000,000


EXHIBIT B

FORM OF WARRANT

NEITHER THIS WARRANT NOR THE SECURITIES ISSUABLE UPON EXERCISE HEREOF HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND THIS WARRANT AND SUCH SECURITIES MAY NOT BE SOLD, ASSIGNED, TRANSFERRED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT THEREFOR OR AN APPLICABLE EXEMPTION FROM REGISTRATION. ADDITIONALLY, THE SALE OR TRANSFER OF SUCH SECURITIES ARE SUBJECT TO THE TERMS AND CONDITIONS OF THE INVESTMENT AGREEMENT, DATED AS OF JANUARY 16, 1995, AMONG CHEMICAL VENTURE CAPITAL ASSOCIATES, A CALIFORNIA LIMITED PARTNERSHIP, TELEWAY, INC. AND A STOCKHOLDER OF TELEWAY, INC., AND NO SALE OR OTHER TRANSFER OF SUCH SECURITIES SHALL BE VALID OR EFFECTIVE UNTIL SUCH CONDITIONS HAVE BEEN MET. COPIES OF SUCH AGREEMENT ARE ON FILE AND AVAILABLE FOR INSPECTION AT THE PRINCIPAL OFFICES OF TELEWAY, INC.

TELEWAY, INC.

Warrant for the Purchase of Shares

of Class B Common Stock

FOR VALUE RECEIVED and subject to the terms and conditions contained herein, Teleway, Inc. hereby certifies that Chemical Venture Capital Associates, a California limited partnership, and its permitted assigns, are entitled to purchase, subject to receipt of all required consents and approvals, from Teleway, Inc. at any time or from time to time during the Exercise Period (as defined below) any or all of the Warrant Shares (as defined below) for the Exercise Price (as defined below). The Exercise Price shall not be subject to adjustment, except as set forth in paragraph 3 hereof.

1. DEFINITIONS.

As used in this Warrant, the following terms have the respective meanings set forth below:

"Additional Shares of Class B Common Stock" shall mean any shares of Class B Common Stock issued by the Company on or after the date hereof, other than shares of Class B Common Stock issued pursuant to this Warrant.


"Aggregate Warrant Price" shall mean, with respect to the exercise of a portion or all of the Warrant, the Exercise Price multiplied by the number of Warrant Shares issuable upon such exercise.

"Appraised Value" shall mean, with respect to any Warrant Shares at a particular date, the fair saleable value of such Warrant Shares (determined without giving effect to any discount for (i) a minority interest, (ii) any lack of voting power or (iii) any lack of liquidity of the Warrant Shares or to the fact that the Company may have no class of equity securities registered under the Securities and Exchange Act of 1934, as amended), agreed upon by the Holder and the Company or, in the absence of such agreement, determined by an independent investment banking firm of nationally recognized standing (the fees and expenses of which shall be paid by the Company) selected by the Holder and reasonably acceptable to the Company (or, if the Company and the Holder are unable to agree upon an investment banking firm, mutually selected by an investment banking firm selected by the Company and an investment banking firm selected by the Holder).

"Book Value" shall mean, at a particular date, the consolidated book value of the Company as determined in accordance with GAAP as determined by the Company's independent public accountants (the fees and expenses of which shall be paid by the Company) as of the last day of the quarter immediately preceding such date.

"Business Day" shall mean any day that is not a Saturday or Sunday or a day on which banks are required or permitted to be closed in New York City.

"Class B Common Stock" shall mean the Class B Common Stock, par value $.01 per share, of the Company and any capital stock into which such Class B Common Stock may thereafter be changed, and shall also include shares of common stock of any successor or acquiring corporation referred to in paragraph 3(d) received by or distributed to the holders of such capital stock in the circumstances contemplated by paragraph 3(d).

"Closing Date" shall mean the date upon which this Warrant is originally issued.

"Company" shall mean Teleway, Inc., a Delaware corporation, or any successor corporation by merger or consolidation or otherwise.

"Convertible Securities" shall mean evidences of indebtedness, shares of stock or other securities which are convertible into or exchangeable, with or without payment of additional consideration in cash or property, for Additional Shares of Class B Common Stock, either immediately or upon the occurrence of a specified date or a specified event.

"Current Market Price" shall mean, in respect of any share of Class B Common Stock on any date herein specified, the average of the daily market prices for 30 consecutive Business Days commencing 45 days before such date. The daily market price for each such Business Day shall be (i)


the last sale price on such day on the principal stock exchange on which such Class B Common Stock is then listed or admitted to trading,
(ii) if no sale takes place on such day on any such exchange, the average of the last reported closing bid and asked prices on such day as officially quoted on any such exchange or, if there is no such bid and asked prices on such day, on the next preceding date when such bid and asked prices occurred, (iii) if the Class B Common Stock is not then listed or admitted to trading on any stock exchange, the average of the last reported closing bid and asked prices on such day in the over-the-counter market, as furnished by the National Association of Securities Dealers Automatic Quotation System or the National Quotation Bureau, Inc., (iv) if neither such corporation at the time is engaged in the business of reporting such prices, as furnished by any similar firm then engaged in such business, or (v) if there is no such firm, as furnished by any member of the National Association of Securities Dealers selected by the Company. If there is no daily market price as described above, the "Current Market Price" shall mean the per share Book Value.

"CVCA" shall mean Chemical Venture Capital Associates, a California limited partnership, and any successor by merger or consolidation or otherwise.

"Exercise Date" shall mean the date on which the Holder exercises this Warrant, in whole or in part.

"Exercise Period" shall mean the period commencing on the Closing Date and ending at 5:00 p.m., New York City time, on the Termination Date.

"Exercise Price" shall mean a price for each Warrant Share equal to $.02, subject to adjustment hereafter pursuant only to the provisions of paragraph 3 of this Warrant.

"Fully Diluted Outstanding" shall mean, when used with reference to Class B Common Stock, at any date as of which the number of shares thereof is to be determined, all shares of Class B Common Stock Outstanding at such date and all shares of Class B Common Stock issuable pursuant to options, warrants or other rights to purchase or acquire, or securities convertible into, shares of Class B Common Stock, outstanding on such date (including any Warrant Shares issuable pursuant to this Warrant).

"GAAP" shall mean generally accepted accounting principles in the United States of America as from time to time in effect.

"Holder" shall mean CVCA or any transferee of this Warrant.

"Investment Agreement" has the meaning set forth in Section 12.

"Outstanding" shall mean, when used with reference to Class B Common Stock, at any time as of which the number of shares thereof is to be determined, all issued shares of Class B Common Stock, except shares then owned or held by or for the account of the Company or any subsidiary of the Company, and shall include all shares issuable in respect of outstanding scrip or any


certificates representing fractional interests in shares of Class B Common Stock.

"Person" shall mean any individual, sole proprietorship, partnership, joint venture, trust, incorporated organization, association, corporation, institution, public benefit corporation, entity or government (whether federal, state, county, city, municipal or otherwise, including, without limitation, any instrumentality, division, agency, body or department thereof).

"Termination Date" shall mean the earlier of (i) January 16, 2005, and (ii) the date on which all of the Warrant Shares have been issued to the Holder pursuant to the terms of this Warrant.

"Warrant Shares" shall mean any of the shares of Class B Common Stock issuable upon exercise of this Warrant. The number of Warrant Shares shall initially be ____ shares of Class B Common Stock, subject to adjustment thereafter pursuant only to the provisions of paragraph 3 of this Warrant.

"Warrant Value Per Share" shall mean, with respect to that portion of this Warrant which is exercisable for one Warrant Share, the excess of (a) the Appraised Value of one Warrant Share issuable upon exercise thereof over (b) the Exercise Price.

2. EXERCISE OF WARRANT. This Warrant may be exercised, in whole at any time or in part from time to time, during the Exercise Period, by the Holder by the surrender of this Warrant (with the subscription duly executed) at the address set forth in paragraph 11(a) hereof, together with proper payment of the Exercise Price. Payment of the Exercise Price for the Warrant Shares to be issued shall be made by certified or official bank check payable to the order of the Company. In lieu of payment of all or part of the Aggregate Warrant Price with respect to all or part of the Warrant Shares, the Holder may pay the Exercise Price with respect to such Warrant Shares by surrendering to the Company that portion of this Warrant having an aggregate Warrant Value Per Share on the date of exercise equal to the Aggregate Warrant Price otherwise payable with respect thereto. If this Warrant is exercised in part, this Warrant must be exercised for a whole number of shares of the Class B Common Stock, and the Holder is entitled to receive a new Warrant covering the number of Warrant Shares in respect of which this Warrant has not been exercised. Upon such surrender of this Warrant, the Company will issue a certificate or certificates in the name of the Holder for the number of shares of the Class B Common Stock to which the Holder shall be entitled. The Company shall not be required to issue a fractional share of Class B Common Stock upon any exercise of this Warrant.

3. CERTAIN ADJUSTMENTS. The Exercise Price and the kind and number of shares of Class B Common Stock issuable upon exercise of this Warrant shall be subject to adjustment as set forth below in this paragraph 3. The Company shall give the registered Holder notice of any event described below which requires an adjustment pursuant to this paragraph 3 in accordance with the provisions of paragraph 4.


(a) ADJUSTMENT OF EXERCISE PRICE. From the Closing Date (and subject to such further adjustments, from time to time, pursuant to the other provisions of this paragraph 3), the Exercise Price shall be $.02 per Warrant Share.

(b) STOCK DIVIDENDS, SUBDIVISIONS AND COMBINATIONS. If at any time (other than pursuant to Section 6.6(d) of the Investment Agreement (as defined in Section 12 of this Warrant)) the Company shall:

(i) fix a record date for the purpose of determining the holders of its Class B Common Stock entitled to receive a dividend payable in, or other distribution of, Additional Shares of Class B Common Stock;

(ii) subdivide its outstanding shares of Class B Common Stock into a larger number of shares of Class B Common Stock;

(iii) combine its outstanding shares of Class B Common Stock into a smaller number of shares of Class B Common Stock; or

(iv) issue any shares of its capital stock or other securities by reclassification of the Class B Common Stock (other than pursuant to paragraph 3(d) below);

then the Exercise Price shall be proportionately decreased in the case of such a dividend or distribution of Additional Shares of Class B Common Stock or such a subdivision, or proportionately increased in the case of such a combination, or the kind of capital stock or other securities of the Company which may be purchased shall be adjusted in the case of such a reclassification of the Class B Common Stock, each on the record date for such dividend or distribution or effective date of such subdivision, combination or reclassification, as the case may be, such that the Holder shall be entitled to receive, upon exercise of this Warrant, the aggregate number and kind of shares of Class B Common Stock which, if the Warrant had been fully exercised immediately prior to such date, it would have owned upon such exercise and been entitled to receive by virtue of such dividend, distribution, subdivision, combination or reclassification.

(c) CERTAIN OTHER DIVIDENDS AND DISTRIBUTIONS. If at any time the Company shall fix a record date for the purpose of determining the holders of its Class B Common Stock entitled to receive any dividend or other distribution (including any such distribution made in connection with a consolidation or merger, but excluding any distribution referred to in subparagraph (b) above) of:

(i) any evidences of indebtedness, any shares of its capital stock (including Convertible Securities but excluding Class B Common Stock) or any other securities or property of any nature whatsoever; or

(ii) any warrants or other rights to subscribe


for or purchase any evidences of its indebtedness, any shares of its stock (including Convertible Securities) or any other of its securities or its property of any nature whatsoever (other than normal cash dividends or cash distributions permitted under applicable law);

then the Exercise Price shall be adjusted to equal the Exercise Price in effect prior to such distribution or dividend multiplied by a fraction, (1) the numerator of which shall be (A) the Current Market Price per share of the Class B Common Stock on such record date minus (B) the amount allocable to one share of Class B Common Stock of the fair value (as determined in good faith by the Board of Directors of the Company and supported by an opinion from an investment banking firm of nationally recognized standing approved by the Holder, which approval shall not be unreasonably withheld) of any and all such evidences of indebtedness, shares of stock, other securities or property or warrants or other subscription or purchase rights so distributable, and (2) the denominator of which shall be such Current Market Price per share of Class B Common Stock. Such adjustments shall be made whenever such a record date is fixed. A reclassification of the Class B Common Stock (other than a change in par value, or from par value to no par value or from no par value to par value) into shares of Class B Common Stock and shares of any other class of stock shall be deemed a distribution by the Company to the holders of its Class B Common Stock of such shares of such other class of stock within the meaning of this subparagraph (c) and, if the outstanding shares of Class B Common Stock shall be changed into a larger or smaller number of shares of Class B Common Stock as a part of such reclassification, such change shall be deemed a subdivision or combination, as the case may be, of the outstanding shares of Class B Common Stock within the meaning of subparagraph (b).

(d) CONSOLIDATION OR MERGER. In the case of any consolidation of the Company with or merger of the Company into another corporation or in case of any sale or conveyance to another corporation of the property of the Company as an entirety or substantially as an entirety, the Company or such successor or purchasing corporation, as the case may be, shall execute with the Holder an agreement that the Holder shall have the right thereafter upon payment of the Exercise Price in effect immediately prior to such action to purchase upon exercise of the Warrant the kind and amount of shares and other securities and property that it would have owned or have been entitled to receive after the happening of such consolidation, merger, sale or conveyance had such Warrant been exercised immediately prior to such action. In no event shall the Holder be entitled to receive upon exercise of the Warrant shares of the surviving corporation unless each other holder of Class B Common Stock of the Company shall also receive shares of such surviving corporation in such merger, consolidation, sale or conveyance. Such agreement shall provide for adjustments, which shall be as nearly equivalent as may be practicable to the adjustments provided for in this paragraph 3. The provisions of this subparagraph
(d) shall similarly apply to successive consolidations, mergers, sales or conveyances.


(e) ISSUANCE OF SHARES, WARRANTS OR OTHER RIGHTS. Except for the issuance (i) upon exercise of employee stock options of shares of Class B Common Stock in amounts not in excess of the number of such shares referred to in Section 7.3(a) of the Investment Agreement or as permitted by Section 6.6(d), (ii) to CVCA pursuant to the exercise of rights set forth in Section 7.3 of the Investment Agreement and (iii) pursuant to Section 7.9(b)(i) of the Investment Agreement, if at any time the Company shall issue or sell to any Person any Additional Shares of Class B Common Stock, or warrants or other similar rights to subscribe for or purchase any Additional Shares of Class B Common Stock or Convertible Securities, whether or not the rights to exchange or convert thereunder are immediately exercisable (but excluding any distributions in subparagraphs (b) or (c) above), and the price per share of such Class B Common Stock or for which Class B Common Stock is issuable upon the exercise of such warrants or other rights or upon conversion or exchange of such Convertible Securities shall be less than the Current Market Price in effect immediately prior to the time of such issue or sale, then the Exercise Price shall be adjusted to equal the Exercise Price multiplied by a fraction (i) the numerator of which shall be equal to the sum of (A) the number of shares of Class B Common Stock Outstanding immediately prior to the issuance of such Additional Shares of Class B Common Stock and (B) the number of shares of Additional Shares of Class B Common Stock which the aggregate consideration received for the total number of Additional Shares of Class B Common Stock issued would purchase at the Current Market Price and (ii) the denominator of which shall be the number of shares of Class B Common Stock Outstanding after the issuance of such Additional Shares of Class B Common Stock. In the case of the issuance or sale of warrants or other rights or Convertible Securities, such adjustment shall be made on the basis that (i) the maximum number of Additional Shares of Class B Common Stock issuable pursuant to all such warrants or other similar rights or necessary to effect the conversion or exchange of all such Convertible Securities shall be deemed to have been issued and outstanding, (ii) the price per share for such Additional Shares of Class B Common Stock shall be deemed to be the lowest possible price per share in any range of prices per share at which such Additional Shares of Class B Common Stock are available to such holders, and (iii) the Company shall be deemed to have received all of the consideration payable therefor, if any, as of the date of the actual issuance of such warrants or other similar rights. No further adjustments of the Exercise Price shall be made upon the actual issue of such Class B Common Stock upon exercise of such warrants or other similar rights or upon the actual issue of such Class B Common Stock upon such conversion or exchange of such Convertible Securities. For the purposes of this subparagraph (e), the date as of which the Current Market Price of Class B Common Stock shall be computed shall be the earliest of (i) the date on which the Company shall enter into a firm contract for the issuance of such warrants or other similar rights or (ii) the date of actual issuance of such warrants or other similar rights. Such adjustments shall be made upon the date of the issuance or sale of such warrants or other similar rights.


(f) ISSUANCE OF CONVERTIBLE SECURITIES. Except for the issuance of employee stock options for shares of Class B Common Stock in amounts not in excess of the number of such shares referred to in Sections 7.3(a) and 6.6(d) of the Investment Agreement and for issuances of warrants pursuant to Section 7.3 or 7.9(b)(i) of the Investment Agreement, if at any time the Company shall issue or sell to any Person any Convertible Securities (other than securities distributed in a transaction described in subparagraphs (c) and (e) above), whether or not the rights to exchange or convert thereunder are immediately exercisable, and the price per share for which Class B Common Stock is issuable upon such conversion or exchange shall be less than the Current Market Price in effect immediately prior to the time of such issue or sale, then the Exercise Price shall be adjusted as provided in subparagraph (e) above on the basis that (i) the maximum number of Additional Shares of Class B Common Stock necessary to effect the conversion or exchange of all such Convertible Securities shall be deemed to have been issued and outstanding, (ii) the price per share of such Additional Shares of Class B Common Stock shall be deemed to be the lowest possible price in any range of prices at which such Additional Shares of Class B Common Stock are available to such holders, and (iii) the Company shall be deemed to have received all of the consideration payable therefor, if any, as of the date of actual issuance of such Convertible Securities. No adjustment of the Exercise Price shall be made under this subparagraph (f) upon the issuance of any Convertible Securities which are issued pursuant to the exercise of any warrants or other subscription or purchase rights therefor, if any such adjustment shall previously have been made upon the issuance of such warrants or other rights pursuant to subparagraph (e) above. No further adjustments of the Exercise Price shall be made upon the actual issue of such Class B Common Stock upon conversion or exchange of such Convertible Securities and, if any issue or sale of such Convertible Securities is made upon exercise of any warrant or other right to subscribe for or to purchase any such Convertible Securities for which adjustments of the Exercise Price have been or are to be made pursuant to other provisions of this paragraph 3, no further adjustments of the Exercise Price shall be made by reason of such issue or sale. For the purposes of this subparagraph (f), the date as of which the Exercise Price of Class B Common Stock shall be computed shall be the earliest of (i) the date on which the Company shall enter into a firm contract for the issuance of such Convertible Securities or (ii) the date of actual issuance of such Convertible Securities. Such adjustments shall be made upon each issuance of Convertible Securities and shall become effective immediately after such issuance.

(g) SUPERSEDING ADJUSTMENT. If, at any time after any adjustment to the Exercise Price shall have been made pursuant to subparagraphs (d), (e) or (f) above as the result of any issuance of warrants, rights or Convertible Securities, and either

(i) such warrants or rights, or the right of conversion or exchange in any other Convertible Securities,


shall expire, and all or a portion of such warrants or rights, or the right of conversion or exchange with respect to all or a portion of such other Convertible Securities, as the case may be, shall not have been exercised; or

(ii) the consideration per share for which shares of Class B Common Stock are issuable pursuant to such warrants or rights, or the terms of such other Convertible Securities, shall be increased solely by virtue of provisions therein contained for an automatic increase in such consideration per share upon the occurrence of a specified date or event;

then such previous adjustment shall be rescinded and annulled and the Additional Shares of Class B Common Stock which were deemed to have been issued by virtue of the computation made in connection with the adjustment so rescinded and annulled shall no longer be deemed to have been issued by virtue of such computation. Thereupon, a recomputation shall be made of the effect of such rights or options or other Convertible Securities on the Exercise Price on the basis of

(iii) treating the number of Additional Shares of Class B Common Stock or other property, if any, theretofore actually issued or issuable pursuant to the previous exercise of any such warrants or rights or any such right of conversion or exchange, as having been issued on the date or dates of any such exercise and for the consideration actually received and receivable therefor; and

(iv) treating any such warrants or rights or any such other Convertible Securities which then remain outstanding as having been granted or issued immediately after the time of such increase of the consideration per share for which shares of Class B Common Stock or other property are issuable under such warrants or rights or other Convertible Securities.

(h) ADJUSTMENT OF NUMBER OF WARRANT SHARES. Upon each adjustment of the Exercise Price, as the case may be, pursuant to subparagraph (b), (c), (e), (f) or (g) of this paragraph 3, this Warrant shall be deemed to evidence the right to purchase, at the adjusted Exercise Price, that number of shares of Class B Common Stock obtained by multiplying the number of shares of Class B Common Stock covered by the Warrant immediately prior to such adjustment by the Exercise Price in effect prior to such adjustment and dividing the product so obtained by the Exercise Price in effect after such adjustment.

(i) WHEN ADJUSTMENTS TO BE MADE. No adjustment in the Exercise Price shall be required by this paragraph 3 if such adjustment either by itself or with other adjustments not previously made would require an increase or decrease of less than 1% in such price. Any adjustment representing a change of less than such minimum amount which is postponed shall be carried forward and made as soon as such adjustment, together with other adjustments required by this paragraph 3 and not previously made,


would result in a minimum adjustment. Notwithstanding the foregoing, any adjustment carried forward shall be made no later than ten Business Days prior to the Termination Date. All calculations under this subparagraph (i) shall be made to the nearest cent. For the purpose of any adjustment, any specified event shall be deemed to have occurred at the close of business on the date of its occurrence.

(j) FRACTIONAL INTERESTS. In computing adjustments under this paragraph 3, fractional interests in Class B Common Stock shall be taken into account to the nearest whole share.

(k) WHEN ADJUSTMENTS NOT REQUIRED. If the Company shall fix a record date for the purpose of determining the holders of its Class B Common Stock entitled to receive a dividend or distribution and shall, thereafter and before the distribution to stockholders thereof, legally abandon its plan to pay or deliver such dividend or distribution, then thereafter no adjustment shall be required by reason of the taking of such record and any such adjustment previously made in respect thereof shall be rescinded and annulled.

(l) CERTAIN LIMITATIONS. Subject to the provisions of paragraph 6, there shall be no adjustment of the Exercise Price hereunder to the extent that such adjustment would cause the Exercise Price to be less than the par value per share of the Class B Common Stock, which par value shall not at any time while this Warrant is outstanding exceed $.01.

4. NOTICES OF ADJUSTMENTS. Whenever the Exercise Price or the number of Warrant Shares shall be adjusted pursuant to paragraph 3, the Company shall forthwith deliver to the Holder a certificate prepared by the Company, setting forth, in reasonable detail, the event requiring the adjustment and the method by which such adjustment was calculated (including a description of the basis on which the Board of Directors of the Company determined the fair value of any evidences of indebtedness, shares of stock, other securities or property or warrants or other subscription or purchase rights), specifying the number of Warrant Shares then issuable hereunder, the Exercise Price after giving effect to such adjustment and (if such adjustment was made pursuant to paragraph 3(b)) describing the number and kind of any other shares of stock for which the Warrant is exercisable. In the event that the Holder shall disagree with any such adjustment or with the terms of any new agreement to be entered into pursuant to paragraph 3(d), it shall notify the Company thereof and any disagreement shall be resolved by an investment banking firm of nationally recognized standing mutually agreeable to the Company and the Holder, or if the Company and the Holder are unable to agree upon an investment banking firm, an investment banking firm selected by an investment banking firm chosen by the Company and an investment banking firm chosen by the Holder.

5. RESERVATION OF WARRANT SHARES. The Company agrees that, upon commencement of the Exercise Period and prior to the expiration of this Warrant, the Company will at all times have authorized and in reserve, and will keep available, solely for issuance or delivery upon the exercise of this Warrant, the shares of


the Class B Common Stock and other securities and properties as from time to time shall be receivable upon the exercise of this Warrant, free and clear of all restrictions on sale or transfer and free and clear of all preemptive rights.

6. FULLY PAID STOCK; TAXES. The shares of Class B Common Stock represented by each and every certificate for Warrant Shares delivered on the exercise of this Warrant shall, at the time of such delivery, be validly issued and outstanding, fully paid and nonassessable, and not subject to preemptive rights, and the Company will take all such actions as may be necessary to assure that the par value or stated value, if any, per share of the Class B Common Stock is at all times equal to or less than the then Exercise Price (after giving effect to all adjustments thereto notwithstanding the provisions of paragraph 3(l)). The Company further covenants and agrees that it will pay, when due and payable, any and all federal and state stamp, original issue or similar taxes which may be payable in respect of the issuance of any Warrant Shares or certificate therefor.

7. TRANSFERABILITY. This Warrant is not transferable or assignable by the Holder (other than to a majority-owned subsidiary of the Holder). Any such permitted transfer or assignment may only be effected in accordance with applicable securities laws or pursuant to exemptions therefrom. The Company may treat the registered holder of this Warrant as it appears on the Company's books at any time as the Holder for all purposes.

8. LOSS, ETC., OF WARRANT. Upon receipt of evidence satisfactory to the Company of the loss, theft, destruction or mutilation of this Warrant, and of indemnity or bond reasonably satisfactory to the Company, if lost, stolen or destroyed, and upon surrender and cancellation of this Warrant, if mutilated, the Company shall execute and deliver to the Holder a new Warrant of the like date, tenor and denomination.

9. HOLDER'S RIGHTS AS A STOCKHOLDER. This Warrant shall not confer upon the Holder the right to vote or to consent to or receive notice as a stockholder of the Company, as such.

10. SURRENDER. The Holder may at any time surrender all or a portion of this Warrant for cancellation by transmitting same to the Company at its address set forth elsewhere herein accompanied by a written notice setting forth the Holder's intention to surrender the Warrant (or such portion) for cancellation and upon such transmittal by the Holder, this Warrant (or such portion) shall become null and void and of no further force and effect.

11. NOTICES. Any notice, demand, request, consent, approval, declaration, delivery or other communication hereunder to be made pursuant to the provisions of this Warrant shall be sufficiently given or made if in writing and either delivered in person with receipt acknowledged or sent by registered or certified mail, return receipt requested, postage prepaid, addressed as follows:

(a) the Company at 1600 Stewart Avenue, Westbury, New York 11590, Attention: James F. McCann or Glenn Reed; or


(b) the Holder at _____________________________ ____________________, Attention: _____________________________,

or at such other address as may be substituted by notice given as herein provided. The giving of any notice required hereunder may be waived in writing by the party entitled to receive such notice. Every notice, demand, request, consent, approval, declaration, delivery or other communication hereunder shall be deemed to have been duly given or served on the date on which personally delivered, with receipt acknowledged, or three Business Days after the same shall have been deposited in the United States mail. Failure or delay in delivering copies of any notice, demand, request, approval, declaration, delivery or other communication to the person designated above to receive a copy shall in no way adversely affect the effectiveness of such notice, demand, request, approval, declaration, delivery or other communication.

12. INVESTMENT AGREEMENT. The Holder, the Company and certain stockholders of the Company have entered into an Investment Agreement, dated as of January 16, 1995 (as amended, supplemented or otherwise modified from time to time, the "Investment Agreement"), which includes certain provisions relating to this Warrant and the Warrant Shares.

13. MISCELLANEOUS.

(a) REMEDIES. The Company agrees that monetary damages would not be adequate compensation for any loss incurred by reason of a breach by it of the provisions of this Warrant and hereby agrees to waive the defense in any action for specific performance that a remedy at law would be adequate. Accordingly, it is agreed that the Holder shall be entitled to an injunction, restraining order or other equitable relief to prevent breaches of this Warrant and to enforce specifically the terms and provisions hereof in any court of competent jurisdiction in the United States or any state thereof. Such remedies shall be cumulative and non-exclusive and shall be in addition to any other rights and remedies the parties may have under this Warrant.

(b) NO INCONSISTENT AGREEMENTS. The Company will not on or after the date of this Warrant enter into any agreement with respect to its securities which is inconsistent with the rights granted to the Holder in this Warrant or otherwise conflicts with the provisions hereof. The rights granted to the Holder hereunder do not in any way conflict with and are not inconsistent with the rights granted to the holders of the Company's securities under any such agreements.

(c) SUCCESSORS AND ASSIGNS. Subject to the provisions of paragraph 7 hereof, this Warrant shall inure to the benefit of and be binding upon the successors and assigns of each of the parties, including without limitation and without the need for an express assignment, subsequent Holders of Warrant Shares.

(d) SEVERABILITY. In the event that any one or more of the provisions contained herein, or the application thereof in


any circumstances, is held invalid, illegal or unenforceable, the validity, legality and enforceability of any such provision in every other respect and of the remaining provisions contained herein shall not be affected or impaired thereby.

(e) AMENDMENTS AND WAIVERS. The provisions of this Warrant, including the provisions of this sentence, may not be amended, modified or supplemented, and waivers or consents to departures from the provisions hereof may not be given unless the Company has obtained the written consent of the Holder.

(f) ENTIRE AGREEMENT. The provisions of this Warrant are intended by the parties as a final expression of their agreement and are intended to be a complete and exclusive statement of the agreement and understanding of the parties hereto in respect of the subject matter contained herein. There are no restrictions, agreements, warranties or undertakings, other than those set forth or referred to herein, including with respect to the registration rights granted by the Company with respect to the Warrant Shares.

(g) HEADINGS. The headings of this Warrant have been inserted as a matter of convenience and shall not affect the construction hereof.

(h) APPLICABLE LAW. This Warrant shall be governed by and construed in accordance with the laws of the State of New York. Each party hereto agrees to submit to the non-exclusive jurisdiction of the courts of the City of New York in the State of New York in any action or proceeding arising out of or relating to this Agreement.

IN WITNESS WHEREOF, the Company has caused this Warrant to be signed in its name by its President thereunto duly authorized.

DATED:

TELEWAY, INC.

By: __________________________
Name:
Title:

ACCEPTED BY:

CHEMICAL VENTURE CAPITAL ASSOCIATES,
A CALIFORNIA LIMITED PARTNERSHIP

By: ______________________________
Name:
Title:


SUBSCRIPTION

The undersigned, _______________________, pursuant to the provisions of the foregoing Warrant, hereby agrees to subscribe for and purchase ___________ shares of the Class B Common Stock of TELEWAY, INC., covered by said Warrant, and makes payment therefor in full at the price per share provided by said Warrant.

Dated: ____________________, 199_ __________________________

(Signature)
(Address)

ASSIGNMENT

FOR VALUE RECEIVED, ___________________ hereby sells, assigns and transfers unto ____________________ the foregoing Warrant and all rights evidenced thereby and does irrevocably constitute and appoint ________________, attorney, to transfer said Warrant on the books of TELEWAY, INC.

Dated: ____________________, 199_ __________________________

(Signature)
(Address)

PARTIAL ASSIGNMENT

FOR VALUE RECEIVED, _____________________ hereby assigns and transfers unto ___________________ the right to purchase _______ shares of the Class B Common Stock of TELEWAY, INC. by the foregoing Warrant and the rights evidenced thereby, and does irrevocably constitute and appoint ________________, attorney, to transfer said Warrant on the books of TELEWAY, INC.

Dated: ____________________, 199_ __________________________

(Signature)
(Address)

EXHIBIT C

REDEEMABLE PAY-IN-KIND PREFERRED STOCK TERMS

1. CLASS AND AMOUNT. Shares of this class of Preferred Stock shall be designated as "Redeemable Pay-in-Kind Preferred Stock" (the "Redeemable PIK Preferred Stock"), and the number of shares constituting such class shall be _________.

2. RANKING. The Redeemable PIK Preferred Stock shall, with respect to dividend rights and rights on liquidation, winding up and dissolution, rank (a) senior to all classes of the Corporation's Common Stock, no par value (the "Common Stock"), and to all classes and series of stock of the Corporation now or hereafter authorized, issued or outstanding, including any classes or series of Preferred Stock, which by their terms expressly provide that they are junior to the Redeemable PIK Preferred Stock (collectively, the "Junior Stock"), (b) junior to all classes and series of stock of the Corporation now or hereafter authorized, issued or outstanding, including any classes or series of Preferred Stock, which by their terms expressly provide that they are senior to the Redeemable PIK Preferred Stock (collectively, the "Senior Stock") and (c) PARI PASSU with all classes and series of stock of the Corporation now or hereafter authorized, issued or outstanding, including any classes or series of Preferred Stock, which by their terms expressly provide that they rank on a parity with the Redeemable PIK Preferred Stock (collectively, the "Parity Stock").

3. DIVIDENDS. (a) The holders of shares of the Redeemable PIK Preferred Stock shall be entitled to receive, when, as and if declared by the Board of Directors, out of funds legally available therefor, dividends at the annual rate of $_____ per share. Such dividends shall be cumulative and shall accrue and be payable in equal quarterly payments of $____ per share (except as provided in paragraphs (c) and (d) of this Section 3) on March 15, June 15, September 15 and December 15 in each year (each of such dates being a "Dividend Payment Date"), to holders of record at the close of business on the date specified by the Board of Directors at the time such dividend is declared (the "Record Date"), in preference to dividends on the Junior Stock, commencing on the Dividend Payment Date next succeeding the date of issuance of such share (the "Issuance Date"). Any such Record Date shall be no more than 30 days prior to the relevant Dividend Payment Date to which such Record Date relates. Dividend payments made with respect to shares of Redeemable PIK Preferred Stock shall be made in additional shares of Redeemable PIK Preferred Stock at the rate of .01 share of Redeemable PIK Preferred Stock for each $1.00 of such dividend
[; PROVIDED, HOWEVER, that if the Corporation intends to pay a dividend other than in Junior Stock on its Common Stock or any other Junior Stock or any Parity Stock, prior to the payment of such dividend, the Corporation shall first set aside and irrevocably deposit in trust for the holders of the


Redeemable PIK Preferred Stock money sufficient to pay the then current quarterly dividend on the Redeemable PIK Preferred Stock and all subsequent dividends on the Redeemable PIK Preferred Stock may be paid only in cash.] All dividends paid with respect to shares of Redeemable PIK Preferred Stock pursuant to this Section 3 shall be paid pro rata to the holders entitled thereto. All shares of Redeemable PIK Preferred Stock issued as a dividend with respect to the Redeemable PIK Preferred Stock will thereupon be duly authorized, validly issued, fully paid and nonassessable.

(b) In the case of shares of Redeemable PIK Preferred Stock issued other than in payment of a dividend, dividends shall accrue and be cumulative from the Issuance Date thereof. In the case of shares of Redeemable PIK Preferred Stock issued as a dividend, dividends shall accrue and be cumulative from the Dividend Payment Date in respect of which such shares were issued as a dividend.

(c) Each fractional share of Redeemable PIK Preferred Stock outstanding shall be entitled to a ratably proportionate amount of all dividends accruing with respect to each outstanding share of Redeemable PIK Preferred Stock pursuant to paragraph (a) of this Section 3, and all such dividends with respect to such outstanding fractional shares shall be cumulative and shall accrue (whether or not declared), and shall be payable in the same manner and at such times as provided for in paragraph (a) of this Section 3 with respect to dividends on each outstanding share of Redeemable PIK Preferred Stock. Each fractional share of Redeemable PIK Preferred Stock outstanding shall also be entitled to a ratably proportionate amount of any other distributions made with respect to each outstanding share of Redeemable PIK Preferred Stock, and all such distributions shall be payable in the same manner and at the same time as distributions on each outstanding share of Redeemable PIK Preferred Stock.

(d) Dividends are cumulative, and, accordingly, all dividends not paid, whether or not declared, will accumulate until paid, which declaration and payment may be for all or part of the then accumulated dividends. Accrued but unpaid dividends for any past dividend periods may be declared by the Board of Directors and paid on any date fixed by the Board of Directors, whether or not a regular Dividend Payment Date, to holders of record on the books of the Corporation on such record date as may be fixed by the Board of Directors, which record date shall be no more than 30 days prior to the payment date thereof. Holders of Redeemable PIK Preferred Stock will not be entitled to any dividends in excess of the full cumulative dividends provided for herein. If any dividend is not paid on the Dividend Payment Date therefor, interest shall accrue on such unpaid dividend at the rate of 10% per annum compounded quarterly from the date of such Dividend Payment Date to the date such dividend is paid. Dividends payable on the Redeemable PIK Preferred Stock for the first quarterly dividend period following the Issuance Date (or any other dividend payable for a period less than a full quarterly period) shall be computed on the basis of a 360-day year or twelve 30-day months.


(e) So long as any shares of the Redeemable PIK Preferred Stock are outstanding, the Corporation shall not declare, pay or set apart for payment any dividend or make any distribution on any Junior Stock [(other than dividends or distributions payable in additional shares of Junior Stock), unless at the time of such dividend or distribution the Corporation shall have paid all accrued and unpaid dividends on the outstanding shares of Redeemable PIK Preferred Stock and shall have made provision for payment [in cash] of the then current quarterly dividend.]

(f) Whenever dividends on the Redeemable PIK Preferred Stock are in arrears, the Corporation shall not declare dividends on or make any other distribution in respect of any Parity Stock, except dividends paid pro rata on the Redeemable PIK Preferred Stock and all other capital stock ranking on a parity as to dividends and on which dividends are payable in arrears.

(g) The Corporation may not, directly or indirectly, retire, redeem, purchase or otherwise acquire any Junior Stock unless the Redeemable PIK Preferred Stock has been redeemed or retired in full.

(h) The Corporation may not retire, redeem, purchase or otherwise acquire any of its Parity Stock except for mandatory redemptions made in accordance with the terms of such Parity Stock, provided that at the time of any such redemption all dividends accrued on the Redeemable PIK Preferred Stock shall have been paid or set aside for payment.

4. LIQUIDATION PREFERENCE. (a) Upon any voluntary or involuntary liquidation, dissolution or winding up of the affairs of the Corporation, no distribution shall be made to the holders of shares of capital stock of the Corporation ranking junior to the Redeemable PIK Preferred Stock upon liquidation, dissolution or winding up unless, prior thereto, the holders of shares of Redeemable PIK Preferred Stock shall have received $___ per share plus an amount equal to accrued and unpaid dividends and distributions thereon to the date of such payment, whether or not declared. After payment in full of the liquidation preference of the Redeemable PIK Preferred Stock, holders of Redeemable PIK Preferred Stock shall not be entitled to receive any additional cash, property or other assets of the Corporation upon liquidation, dissolution or winding up of the Corporation.

(b) If, upon any such voluntary or involuntary liquidation, dissolution or winding up of the affairs of the Corporation, the assets of the Corporation are not sufficient to pay in full the liquidation payments payable to the holders of shares of Redeemable PIK Preferred Stock pursuant to Section
4(a), then the holders of all such shares of Redeemable Preferred Stock shall, together with the holders of shares of any Parity Stock, share PRO RATA in such distribution of assets, so that the per share amount of such distribution of assets made to holders of shares of Redeemable PIK Preferred Stock and the per share amount of such distribution of assets made to holders of shares of Parity Stock shall bear to each other the same ratio that the per share amount payable to holders of


shares of Redeemable PIK Preferred Stock pursuant to Section 4(a) and the per share liquidation preference payable to holders of shares of Parity Stock bear to each other.

(c) For the purposes of this Section 4, neither the voluntary sale, conveyance, exchange or transfer (for cash, shares of stock, securities or other consideration) of all or substantially all of the property or assets of the Corporation nor the consolidation or merger of the Corporation with any other corporation shall be deemed to be a voluntary or involuntary liquidation, dissolution or winding up of the Corporation, unless such voluntary sale, conveyance, exchange or transfer shall be in connection with a plan of liquidation, dissolution or winding up of the Corporation.

5. REDEMPTION.

(a) OPTIONAL REDEMPTION. Upon the occurrence of an Optional Redemption Event (as defined in the Investment Agreement, dated as of November __, 1994, among the Corporation, Chemical Venture Capital Associates, a California limited partnership, and certain stockholders of the Corporation (as amended, supplemented or otherwise modified from time to time), to the extent the Corporation shall have funds legally available therefor, any holder of shares of Redeemable PIK Preferred Stock, at his or its option, may cause the Corporation to redeem all or part of the shares of Redeemable PIK Preferred Stock then held by such holder, upon giving notice as hereinafter specified.

(b) MANDATORY REDEMPTION. On November __, in each of the years 2004, 2005 and 2006, the Corporation shall redeem, out of funds legally available therefor, the following percentage of the shares of Redeemable PIK Preferred Stock then outstanding: 2004 - 33%; 2005 - 50%; 2006 - 100% (PROVIDED that the number of such shares required to be redeemed pursuant to this Section 5(b) on each of November __, 2004 and November __, 2005 shall not be less than ____ shares).

If the Corporation is unable or shall fail to discharge its obligation to redeem outstanding shares of Redeemable PIK Preferred Stock pursuant to this Section 5(b) (the "Mandatory Redemption Obligation"), the Mandatory Redemption Obligation shall be discharged as soon as the Corporation is able to discharge such Mandatory Redemption Obligation. If and so long as the Mandatory Redemption obligation shall not be fully discharged, the Corporation shall not declare or pay any dividend or make any distribution on, or, directly or indirectly, purchase, redeem or satisfy any mandatory redemption, sinking fund or other similar obligations in respect of (i) Junior Stock (other than as a result of a reclassification of Junior Stock, or the exchange or conversion of one class or series of Junior Stock for or into another class or series of Junior Stock, or other than through the use of the proceeds of a substantially contemporaneous sale of other Junior Stock) or any warrants, rights or options exercisable for or convertible into any Junior Stock or (ii) Parity Stock.

(c) The redemption price for shares of Redeemable PIK Preferred Stock redeemed pursuant to Section 5 shall be equal to $____ per share. The Corporation shall pay on the date set for redemption, in addition to the redemption price for such shares, any accrued and


unpaid dividends on such shares of Redeemable PIK Preferred Stock to the redemption date.

6. PROCEDURE FOR REDEMPTION. (a) In the event that fewer than all the outstanding shares of Redeemable PIK Preferred Stock are to be redeemed at any time pursuant to Section 5(b), the number of shares to be redeemed shall be determined by the Board of Directors and the shares to be redeemed shall be selected by lot or pro rata as may be determined by the Board of Directors.

(b) In the event that the Corporation shall redeem shares of Redeemable PIK Preferred Stock pursuant to Section 5(b) hereof, notice of such redemption shall be mailed by first-class mail, postage prepaid, and mailed not less than 30 days nor more than 60 days prior to the redemption date, to the holders of record of the shares to be redeemed at their respective addresses as they shall appear in the records of the Corporation; PROVIDED, HOWEVER, that failure to give such notice or any defect therein or in the mailing thereof shall not affect the validity of the proceeding for the redemption of any shares so to be redeemed except as to the holder to whom the Corporation has failed to give such notice or except as to the holder to whom notice was defective. Each such notice shall state: (i) the redemption date; (ii) the number of shares of Redeemable PIK Preferred Stock to be redeemed and, if less than all the shares held by such holder are to be redeemed, the number of such shares to be redeemed; (iii) the redemption price; (iv) the place or places where certificates for such shares are to be surrendered for payment of the redemption price; and (v) that dividends on the shares to be redeemed will cease to accrue on such redemption date.

(c) In the event that any holder of shares of Redeemable PIK Preferred Stock shall elect to cause the Corporation to redeem such shares pursuant to Section 5(a), notice (a "Holder's Notice") of such election to redeem shall be mailed to the Corporation by first-class mail, postage prepaid, and mailed not less than 10 days or more than 60 days prior to the date on which such holder requests that such shares be redeemed. Each such Holder's Notice shall state: (i) a statement that the holder of shares of Redeemable PIK Preferred Stock delivering such notice is exercising his or its option to cause the Corporation to redeem such shares pursuant to Section 5(a) hereof; (ii) the date on which such requesting holder's shares of Redeemable PIK Preferred Stock are to be redeemed; and (iii) the number of shares of Redeemable PIK Preferred Stock then held by such requesting holder and the stock certificate number(s) representing such shares. Promptly (and in any event within 5 days) following receipt by the Corporation of a Holder's Notice, the Corporation shall notify the holder of the shares of Redeemable PIK Preferred Stock to which such Holder's Notice relates of the place or places where certificates for such shares are to be surrendered for payment of the redemption price pursuant to
Section 5(a).

(d) Notice by the Corporation having been mailed as provided in Section 6(b), in the case of redemptions pursuant to Section 5(b), or notice of election having been mailed by the holders as provided in Section 6(c), and provided that on or before the applicable redemption date funds necessary for such redemption shall have been set aside by the Corporation, separate and apart from its


other funds, in trust for the pro rata benefit of the holders of the shares so called for or entitled to redemption, so as to be and to continue to be available therefor, then, from and after the redemption date (unless the Corporation defaults in the payment of the redemption price, in which case such rights shall continue until the redemption price is paid), dividends on the shares of Redeemable PIK Preferred Stock so called for or entitled to redemption shall cease to accrue, and said shares shall no longer be deemed to be outstanding and shall not have the status of shares of Redeemable PIK Preferred Stock, and all rights of the holders thereof as stockholders of the Corporation (except the right to receive the applicable redemption price and any accrued and unpaid dividends from the Corporation to the date of redemption) shall cease. Upon surrender of the certificates for any shares so redeemed (properly endorsed or assigned for transfer, if the Board of Directors shall so require and a notice by the Corporation shall so state), such shares shall be redeemed by the Corporation at the applicable redemption price as aforesaid. In case fewer than all the shares represented by any such certificate are redeemed, a new certificate or certificates shall be issued representing the unredeemed shares without cost to the holder thereof.

7. REACQUIRED SHARES. Shares of Redeemable PIK Preferred Stock that have been issued and reacquired by the Corporation in any manner, including shares reacquired by purchase or redemption shall be cancelled and retired.

8. VOTING RIGHTS.

(a) NO GENERAL VOTING RIGHTS. [Except as otherwise provided in this Section 8, or as otherwise from time to time provided by law, the holders of shares of Redeemable PIK Preferred Stock shall have no voting rights. In exercising the voting rights provided by law or in this Section 8, each share of Redeemable PIK Preferred Stock shall have one vote per share.]

(b) VOTING RIGHTS UPON DIVIDEND DEFAULT.

(i) If, at any time six or more quarterly dividends (whether consecutive or not) on the Redeemable PIK Preferred Stock shall be in arrears, in whole or in part, or if at any time any Mandatory Redemption Obligation with respect to the Redeemable PIK Preferred Stock which has matured shall not have been fulfilled, then the number of directors constituting the Board of Directors of the Corporation shall, without further action, be increased by [two] and, in addition to any other rights to elect directors which the holders of Redeemable PIK Preferred Stock may have, the holders of all then outstanding shares of Redeemable PIK Preferred Stock, voting separately as a class and to the exclusion of the holders of all other classes of stock of the Corporation, shall be entitled to elect the directors of the Corporation to fill such newly created directorships.

(ii) Whenever such voting right shall have vested as aforesaid, such right may be exercised initially either at a special meeting of the holders of Redeemable PIK Preferred Stock, called as hereinafter provided, at any annual meeting of


stockholders held for the purpose of electing directors, or by the written consent of the holders of Redeemable PIK Preferred Stock without a meeting pursuant to Section 228 of the Delaware General Corporation Law and thereafter at such annual meeting or by written consent. Such voting right shall continue until such time as (A) all dividends accrued on the Redeemable PIK Preferred Stock shall have been paid in full through the immediately preceding Dividend Payment Date and (B) the Corporation has fulfilled all Mandatory Redemption Obligations to the extent such obligations have matured, at which time such voting right of the holders of Redeemable PIK Preferred Stock shall terminate, subject to reinvesting in the event of each and every subsequent failure of the Corporation for the requisite period of time fully to pay dividends or to discharge its Mandatory Redemption Obligations as described above.

(iii) At any time after such voting power shall have been so vested in shares of Redeemable PIK Preferred Stock and such right shall not already have been exercised by written consent as aforesaid, the Secretary of the Corporation may, and upon the written request of the holders of record of at least 10% of the outstanding shares of Redeemable PIK Preferred Stock (addressed to the Secretary of the Corporation at the principal office of the Corporation) shall call a special meeting of the holders of Redeemable PIK Preferred Stock for the election of the directors to be elected by them as herein provided. Such call shall be made by notice to each holder by first-class mail, postage prepaid at its address as it appears in the records of the Corporation, and such notice shall be mailed at least 15 days but no more than 30 days before the date of the special meeting, or as required by law. Such meeting shall be held at the earliest practicable date upon the notice required for special meetings of stockholders at the place designated by the Secretary of the Corporation. If such meeting shall not be called by a proper officer of the Corporation within 30 days after receipt of such written request by the Secretary of the Corporation, then the holders of record of at least 10% of the shares of Redeemable PIK Preferred Stock then outstanding may call such meeting at the expense of the Corporation, and such meeting may be called by such holders upon the notice required for special meetings of stockholders and shall be held at the place designated in such notice. Any holder of Redeemable PIK Preferred Stock that would be entitled to vote at any such meeting shall have access to the stock books of the Corporation for the purpose of causing a meeting of holders of Redeemable PIK Preferred Stock to be called pursuant to the provisions of this clause (iii).

(iv) At any meeting held for the purpose of electing directors at which the holders of Redeemable PIK Preferred Stock shall have the right to elect directors as provided herein, the presence in person or by proxy of the holders of a majority of the then outstanding shares of Redeemable PIK Preferred Stock shall be required and be sufficient to constitute a quorum of such class for the election of directors by such class. At any such meeting or adjournment thereof (x) the absence of a quorum of the holders of Redeemable PIK Preferred Stock shall not prevent the election of directors other than the directors to be


elected by the holders of Redeemable PIK Preferred Stock, and the absence of a quorum or quorums of the holders of capital stock entitled to elect such other directors shall not prevent the election of the directors to be elected by the holders of Redeemable PIK Preferred Stock and (y) in the absence of a quorum of the holders of Redeemable PIK Preferred Stock, a majority of the holders of Redeemable PIK Preferred Stock present in person or by proxy shall have the power to adjourn the meeting for the election of directors which such holders are entitled to elect, from time to time, without notice (except as required by law) other than announcement at the meeting, until a quorum shall be present.

(v) The term of office of any director elected by the holders of Redeemable PIK Preferred Stock pursuant to paragraph (b)(i) of this Section 8 in office at any time when the aforesaid voting rights are vested in the holders of Redeemable PIK Preferred Stock shall terminate upon the election of his successor at any meeting of stockholders held for the purpose of electing directors. Upon any termination of the aforesaid voting rights in accordance with paragraph
(b)(ii) of this Section 8, the term of office of the directors elected by the holders of Redeemable PIK Preferred Stock pursuant to paragraph
(b)(i) of this Section 8 then in office thereupon shall terminate and upon such termination the number of directors constituting the Board of Directors, without further action, shall be reduced by [two], subject always to the increase of the number of directors pursuant hereto in case of the future right of the holders of Redeemable PIK Preferred Stock to elect directors as provided herein.

(vi) In case of a vacancy occurring in the office of any director so elected pursuant to paragraph (b)(i) of this Section 8, the holders of a majority of the Redeemable PIK Preferred Stock then outstanding may, at a special meeting of the holders or by written consent as provided above, elect a successor to hold office for the unexpired term of such director.

(c) VOTING RIGHTS ON EXTRAORDINARY MATTERS. In addition to any vote or consent of stockholders required by law, the approval of the holders of a majority of the outstanding shares of Redeemable PIK Preferred Stock shall be required (i) to alter or amend any of the provisions of the Certificate of Incorporation that reflects the terms of this Redeemable PIK Preferred Stock or
(ii) to amend the Certificate of Incorporation in any manner that materially and adversely affects the Redeemable PIK Preferred Stock.


TABLE OF CONTENTS

                                                                            Page
                                                                            ----

1.  Definitions................................................................1

2.  Authorization Purchase and Sale and Closing...............................15
         2.1  Authorization...................................................15
         2.2  Purchase and Sale...............................................15
         2.3  Closing 16

3.  Representations and Warranties of the Company.............................17
         3.1  Organization; Authority and Standing............................17
         3.2  Authority; Execution and Delivery...............................17
         3.3  Governmental Consents and Approvals.............................18
         3.4  No Breach.......................................................18
         3.5  Capital Stock; Title; Authorization and Reservation
              of Common Stock.................................................18
         3.6  Options or Other Rights.........................................19
         3.7  Charter Documents and By-laws...................................19
         3.8  Financials; Books and Records...................................19
         3.9  No Material Adverse Change......................................20
         3.10 Compliance With Laws............................................20
         3.11 Permits 20
         3.12 Litigation......................................................20
         3.13 Contracts and Other Agreements..................................20
         3.14 Real Estate.....................................................23
         3.15 Personal Property...............................................23
         3.16 Operations of the Company.......................................24
         3.17 Regulatory Filings..............................................25
         3.18 Related Transactions............................................25
         3.19 Liabilities.....................................................26
         3.20 Brokers 26
         3.21 Employee Benefits...............................................26
         3.22 Environmental Matters...........................................28
         3.23 Taxes   28
         3.24 Disclosure......................................................30
         3.25 Offering of Securities..........................................30

4.  Representations and Warranties of McCann..................................30
         4.1  Capacity........................................................30
         4.2  Authority; Execution and Delivery...............................30
         4.3  Governmental Consents and Approvals.............................30
         4.4  No Breach.......................................................31

5.  Representations and Warranties of CVCA....................................31
         5.1  Formation.......................................................31
         5.2  Authority; Execution and Delivery...............................31
         5.3  Governmental Consents and Approvals.............................31
         5.4  No Breach.......................................................31
         5.5  Accredited Investor; Purchase Not for Distribution..............32
         5.6  Brokers 32

6. Covenants and Agreements of the Company....................................32

         6.1  Corporate Examinations and Investigations.......................32
         6.2  Regulatory Approvals............................................33
         6.3  Information.....................................................33
         6.4  Use of Proceeds.................................................34
         6.5  Legend  34
         6.6  Certain Restrictive Agreements..................................34
         6.7  Key Events......................................................37

7. Additional Covenants and Agreements of the Parties.........................37
         7.1  First Offer Right...............................................37
         7.2  Co-Sale Rights..................................................38
         7.3  Pre-emptive Right...............................................39
         7.4  No Transfer Period..............................................40
         7.5  Call of Warrants and Warrant Shares.............................40
         7.6  Board Representation............................................41
         7.7  Securities Act Compliance.......................................41
         7.8  Confidentiality.................................................42
         7.9  Treatment of McCann Debt........................................42
         7.10 Transfers by McCann of Class A Common Stock.....................43
         7.11 Limitation on Amendments to Certificate of Incorporation........43

8.  Registration Rights.......................................................43
         8.1  Demand Registration Rights......................................43
         8.2  "Piggy-back" Registration Rights................................45
         8.3  Priority in Incidental Registrations............................46
         8.4  Holdback Agreements.............................................46
         8.5  Indemnification.................................................47
         8.6  Class C Shares Exchange.........................................50

9.  Conditions Precedent to the Obligations of CVCA to Make Investments.......50
         9.1  Representations and Warranties; Covenants and Agreements........50
         9.2  Governmental Permits and Approvals; Illegality..................50
         9.3  Litigation......................................................51
         9.4  Applicable Target...............................................51
         9.5  Third Party Consents............................................51
         9.6  Compliance with Stockholders' Agreement.........................51
         9.7  Officer's Certificate...........................................51

10.  Survival of Representations and Warranties...............................51

11.  Indemnification..........................................................52
         11.1  Indemnification................................................52
         11.2  Procedure......................................................52
         11.3  No Set-Off.....................................................53

12.  Termination..............................................................53
         12.1  Termination and Abandonment....................................53
         12.2  Effect of Termination; Expenses................................53

13.  Miscellaneous............................................................54
         13.1  Publicity......................................................54
         13.2  Notices........................................................54
         13.3  Entire Agreement...............................................55
         13.4  Waivers and Amendments; Noncontractual Remedies;

               Preservation of Remedies.......................................56
         13.5  Governing Law..................................................56
         13.6  Binding Effect; Assignment Limited.............................56
         13.7  Counterparts...................................................56
         13.8  Exhibits and Schedules.........................................56
         13.9  Headings.......................................................56
         13.10 Remedies.......................................................57
         13.11 Invalidity of Provision........................................57
         13.12 Grammatical Construction.......................................57


SCHEDULE

Schedule I   -  Investment Schedule
Schedule II  -  Disclosure Schedule


EXHIBITS

Exhibit A       Applicable Targets
Exhibit B       Form of Warrant


Exhibit C       Form of Amended and Restated Certificate of Incorporation


Exhibit 10.3

EXECUTION COPY

CONSENT AND AMENDMENT NO. 1 TO

INVESTMENT AGREEMENT

THIS CONSENT AND AMENDMENT NO. 1 TO INVESTMENT AGREEMENT (this
"CONSENT AND AMENDMENT"), dated as of May 20, 1999, among Chase Venture Capital Associates, a California limited partnership formerly known as Chemical Venture Capital Associates ("CHASE"), 1-800-FLOWERS.COM, Inc., a Delaware corporation formerly known as Teleway, Inc. ("FLOWERS"), and James F. McCann ("MCCANN").

WHEREAS, McCann and the predecessor entities of Chase and Flowers are party to the Investment Agreement, dated January 16, 1995 (the "INVESTMENT AGREEMENT"), whereby Flowers issued to Chase 26,345 shares of its Class C Common Stock, par value $0.01 per share (the "CLASS C COMMON STOCK") and warrants (the "WARRANTS") to purchase 237,104 shares of its Class B Common Stock, par value $0.01 per share (the "CLASS B COMMON STOCK"); and

WHEREAS, Flowers and McCann desire to sell certain shares of Flowers capital stock to Chase and certain other investors in a private placement offering (the "PRIVATE PLACEMENT"), and

WHEREAS, Flowers desires to register shares of its capital stock under the Securities Act of 1933, as amended, for sale to the public in an initial public offering (the "IPO"); and

WHEREAS, in connection with the Private Placement and the IPO, Flowers deems it necessary to recapitalize its capital stock (the
"RECAPITALIZATION"); and

WHEREAS, Chase considers the consummation of the Private Placement, the IPO and the Recapitalization to be in the best interests of Flowers and to be in its best interests as a stockholder of Flowers; and

WHEREAS, as certain provisions of the Investment Agreement would inhibit or prevent the consummation of the Private Placement, the IPO and the Recapitalization, the parties desire to amend the Investment Agreement and consent to certain events as provided herein;

NOW THEREFORE, for good and valuable consideration, the receipt of which is hereby recognized, the parties agree as follows:

1. AMENDMENTS TO INVESTMENT AGREEMENT.

1.1. REFERENCES IN INVESTMENT AGREEMENT.All references in the Investment Agreement to CVCA shall be deemed references to Chase and all references to the Company


shall be deemed references to Flowers.

1.2. RECAPITALIZATION. Upon a Recapitalization Event (as defined in section 2.1 below), section 7.11 of the Investment Agreement shall be terminated in its entirety.

1.3. ELIMINATION OF CERTAIN COVENANTS. Upon the consummation of the IPO, (the "IPO CLOSING"), sections 6.1, 6.3 and 6.6(d) of the Investment Agreement shall be terminated in their entirety. In addition, section 6.6(c) is hereby amended and restated in its entirety as follows:

"The consent requirements set forth in clauses (a) and (b) above shall terminate upon a Recapitalization Event (as defined in the Consent and Amendment No. 1 to Investment Agreement, dated May 20, 1999)."

1.4. REGISTRATION RIGHTS. Upon the consummation of the Private Placement (the "PRIVATE PLACEMENT Closing"), section 8 of the Investment Agreement shall be terminated in its entirety. In connection with the Private Placement, Chase, Flowers and the investors purchasing capital stock in the Private Placement shall enter into an Investors' Rights Agreement, substantially in the form of EXHIBIT B hereto, providing Chase with the investors' rights set forth therein.

1.5. SURVIVAL OF REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION. Section 10 of the Investment Agreement is hereby amended and restated in its entirety as follows:

"SURVIVAL OF REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION. All representations and warranties contained in this Agreement will terminate on the date hereof. All rights to indemnification arising under this Agreement shall terminate on the date hereof."

1.6. BOARD REPRESENTATION. Upon a Recapitalization Event, section 7.6 of the Investment Agreement shall be terminated in its entirety.

1.7. CONVERSION OF CLASS A COMMON STOCK; TREATMENT OF DEBT. Upon a Recapitalization Event, sections 7.9 and 7.10 of the Investment Agreement shall be terminated in their entirety.

2. CONSENTS.

2.1. CONSENT TO SECOND AND THIRD AMENDED AND RESTATED CERTIFICATES.

(a) At the earlier of (i) the closing of the first registered offering of a class of common stock of the Company with gross proceeds to the Company of not less than $25 million (a "QUALIFIED PUBLIC OFFERING") or (ii) the closing of a private placement of securities of the Company with gross proceeds to the Company of not less than $50 million (the earlier of such events, the "RECAPITALIZATION EVENT"), the Company's Amended and Restated Certificate of Incorporation shall be amended and restated in the


form of the Second Amended and Restated Certificate of Incorporation attached hereto as EXHIBIT A-1 (the "SECOND AMENDED AND RESTATED CERTIFICATE"), and Chase hereby consents to the amendment and restatement of the Amended and Restated Certificate of Incorporation in the form of such Second Amended and Restated Certificate and the filing thereof with the Secretary of State of the State of Delaware upon a Recapitalization Event. Following the date on which all of the waiting periods under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (the "HSR Act") have expired or been terminated relating to the filings made thereunder by the Company and certain investors in connection with the Private Placement, the Second Amended and Restated Certificate shall be amended and restated in the form of the Third Amended and Restated Certificate of Incorporation attached hereto as EXHIBIT A-2 (the "Third Amended and Restated Certificate"), and Chase hereby consents to the amendment and restatement of the Second Amended and Restated Certificate in the form of such Third Amended and Restated Certificate and the filing thereof with the Secretary of State of the State of Delaware at such time.

(b) RECAPITALIZATION. In accordance with the terms of the Second Amended and Restated Certificate, the Company's capital stock shall be reclassified upon a Recapitalization Event as follows:

(i) each share of Class A Common Stock shall, without further action on the part of the holder thereto, convert into one share of class A common stock, $0.01 par value, with rights and privileges thereto as described in the Second Amended and Restated Certificate (the "NEW CLASS A");

(ii) each share of Class B Common Stock shall, without further action on the part of the holder thereto, convert into one share of Class B common stock, $0.01 par value, with rights and thereto as described in the Second Amended and Restated Certificate (the "NEW CLASS B"); and

(iii) each share of Class C Common Stock shall, without further action on the part of the holder thereto, convert into one share of New Class B and one share of series C preferred stock, with rights and privileges thereto as described in the Second Amended and Restated Certificate (the "SERIES C PREFERRED STOCK"). In accordance with the Second Amended and Restated Certificate, the shares of Series C Preferred Stock owned by Chase shall be automatically redeemed by the Company immediately upon their issuance for an amount equal to $14,914,753.00.

(iv) after the reclassification of the Company's capital stock as provided herein, all references in the Investment Agreement to the Class A Common Stock and Class B Common Stock shall be deemed to be references to the New Class A and New Class B, consistent with the above.

(d) WARRANTS AND WARRANT SHARES.

(i) Upon a Recapitalization Event and the reclassification of


the Company's capital stock as provided in paragraph (b) above, the Warrants shall be automatically amended to provide that upon exercise, each Warrant shall represent the right to acquire a share of New Class B and shall no longer represent the right to acquire a share of Class B Common Stock; and

(ii) Upon the subsequent effectiveness of the Third Amended and Restated Certificate, the Warrants shall be automatically amended to provide that upon exercise, each Warrant shall represent the right to acquire a share of class A common stock, $0.01 par value, with rights and preferences thereto as described in the Third Amended and Restated Certificate, and shall no longer represent the right to acquire a share of New Class B.

(e) Upon the effectiveness of the Third Amended and Restated Certificate, Chase shall immediately convert each and every share of New Class B owned by it, pursuant to Section B.4(a) of Article IV of the Third Amended and Restated Certificate, into one share of class A common stock, $0.01 par value, with rights and privileges thereto as described in the Third Amended and Restated Certificate.

2.2. WAIVER AND TERMINATION OF CO-SALE RIGHTS. Chase hereby waives all of its rights contained in section 7.2 in connection with the Private Placement. Upon a Recapitalization Event, section 7.2 of the Investment Agreement shall be terminated in its entirety.

2.3. WAIVER AND TERMINATION OF CERTAIN PRE-EMPTIVE RIGHTS. Chase hereby waives all of its rights contained in section 7.3 in connection with the Private Placement. Upon a Recapitalization Event, section 7.3 of the Investment Agreement shall be terminated in its entirety.

2.4. EFFECTIVENESS. The effectiveness of this Consent and Amendment is conditioned upon the execution and delivery by Flowers and Chase of the Stock Purchase Agreement and the Investors' Rights Agreement, each dated as of May 20, 1999, among Chase, Flowers, James F. McCann, Chris G. McCann, and certain other investors, in connection with the Private Placement.

3. MISCELLANEOUS

3.1. GOVERNING LAW. This Agreement shall be governed by and construed under the laws of the State of New York, exclusive of the provisions thereof governing conflicts of laws.

3.2. COUNTERPARTS. This Agreement may be executed in any number of counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

3.3. NOTICES. Any notice, request, demand or other communication required or permitted hereunder shall be given in writing and shall be deemed effectively given upon personal delivery to the party to be notified, upon the date of transmittal of services via telecopy


to the party to whom notice is being given, or on the fifth day after deposit in the United States Post Office, by registered or certified mail, with postage and fees prepaid, return receipt requested, and addressed to the other party to:

(a) if to Flowers and McCann, to James F. McCann, Chief Executive Officer, 1-800-FLOWERS.COM, Inc., 1600 Stewart Avenue, Westbury, New York, 11590, with a copy to Jerry Gallagher, Gallagher, Walker, Bianco & Plastaras, 98 Willis Avenue, New York 11501, and Alexander D. Lynch, Brobeck, Phleger & Harrison LLP, 1633 Broadway New York, New York, 10019.

(b) if to Chase, to Jeffrey C. Walker, 380 Madison Avenue, 12th Floor, New York, New York 10017, with a copy to William E. Curbow, Simpson Thacher & Bartlett, 425 Lexington Avenue, New York, New York 10017.

3.4. REMEDIES; SEVERABILITY. It is specifically understood and agreed that any breach of the provisions of this Consent and Amendment by any person subject hereto will result in irreparable injury to the other parties hereto, that the remedy at law alone will be an inadequate remedy for such breach, and that, in addition to any other remedies which they may have, such other parties may enforce their respective rights by actions for specific performance (to the extent permitted by law). Whenever possible, each provision of this Consent and Amendment shall be interpreted in such a manner as to be effective and valid under applicable law, but if any provision of this Consent and Amendment shall be deemed prohibited or invalid under such applicable law, such provision shall be ineffective to the extent of such prohibition or invalidity, and such prohibition or invalidity shall not invalidate the remainder of such provision or the other provisions of this Consent and Amendment.

3.5. AMENDMENTS, WAIVERS AND CONSENTS. For the purposes of this Amendment and Consent and all agreements executed pursuant hereto, no course of dealing between or among any of the parties hereto and no delay on the part of any party hereto in exercising any rights hereunder or thereunder shall operate as a waiver of the rights hereof and thereof. No provision hereof may be waived otherwise than by a written instrument signed by the party or parties so waiving such covenant or other provision as contemplated herein. No amendment to this Consent and Amendment may be made without the written consent of the Flowers, McCann and Chase. Except as provided in this Consent and Amendment, all provisions contained in the Investment Agreement shall remain in full force and effect and shall be unaffected by the provisions hereof.

3.6. NO THIRD-PARTY BENEFICIARIES. The parties hereto specially acknowledge and agree that there are no intended third-party beneficiaries to this Consent and Amendment.

3.7. ENTIRE AGREEMENT. This Consent and Amendment and all documents and instruments referred to herein constitute the entire agreement among the parties and no party shall be liable or bound to any other party in any manner by any warranties, representations or covenants except as specifically set forth herein.


[Remainder of this page intentionally left blank]


IN WITNESS WHEREOF, the parties have caused this Consent and Amendment to be duly executed and delivered as of the date first above written.

1-800-FLOWERS.COM, INC.

By: /s/ James F. McCann
Name:  James F. McCann
Title: Chief Executive Officer

CHASE VENTURE CAPITAL ASSOCIATES

By: /s/ Jeffrey C. Walker
Name:  Jeffrey C. Walker
Title: Managing Partner

Address: 380 Madison Avenue, 12th Floor New York, New York 10017

JAMES F. MCCANN

/s/ James F. McCann
_____________________________________
Address: c/o: 1-800-FLOWERS.COM, Inc.
         1600 Stewart Avenue

         Westbury, New York 11590


Exhibit 10.12

FIRST AMENDMENT TO STOCKHOLDERS' AGREEMENT

FIRST AMENDMENT dated as of March 27, 1999 (this "AMENDMENT") to the Stockholders' Agreement dated as of April 3, 1998 (the Stockholders' Agreement, as amended hereby, the "STOCKHOLDERS' AGREEMENT"), by and among THE PLOW & HEARTH, INC. , a Virginia corporation having an address at Route 230 West, Madison, Virginia 22727 (the "COMPANY"), 1-800-FLOWERS, INC., a Delaware corporation, having an address at 1600 Stewart Avenue, Westbury, New York 11590 ("FLOWERS") and the other Persons set forth on the signature page hereof;

W I T N E S S E T H:

WHEREAS, the parties hereto desire to amend the Stockholders' Agreement in accordance with the terms and conditions set forth herein.

NOW, THEREFORE, in consideration of the following and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows:

1. DEFINITIONS. All capitalized terms used herein and not defined herein which are defined in the Stockholders' Agreement, shall have the same meaning herein as in the Stockholders' Agreement.

2. AMENDMENT OF DEFINITIONS. (a) Section 1.1(k) of the Stockholders' Agreement hereby is amended by deleting it in its entirety and replacing it with the following:

(k) "COMPANY VALUE" shall mean the product of (i) seven (7) multiplied by (ii) the EBIT of the Company for the twelve-month period ending on the last day of the calendar month preceding (A) in the case of a Put Option, the Put Event or the Put Period Trigger Date, as the case may be; (B) in the case of a Call Option, the Call Event, or the Call Period Trigger Date, as the case may be; (C) in the case of a Call Option triggered by the circumstances described in Section 1.1(e)(ii), the later of the Put Period Trigger Date or the Delayed Call Event; (D) in the case of a Cash Out Option, the Effective Date or the Consummation Date, as the case may be, or (E) in the case of Section 2.2(b), the Investment Date, or if any such date is the last day of a month, on such date; PROVIDED, HOWEVER that the parties hereto have agreed that in no event shall the Company Value be less than $21,000,000.

3. RESTATEMENT OF STOCKHOLDERS' AGREEMENT. The Stockholders' Agreement, as amended hereby, remains in full force and effect until terminated in accordance with Article 11 thereof. All other terms of the Stockholders' Agreement are hereby restated.


IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first above written.

THE PLOW & HEARTH, INC.

By: /s/ Peter Rice
    _____________________________

1-800-FLOWERS, INC.

By: /s/ James F. McCann
    _____________________________

MANAGEMENT STOCKHOLDERS:

/s/ Donald C. Beck
_________________________________
Donald C. Beck


/s/ Michael E. Burns
_________________________________
Michael E. Burns


/s/ Carol A. Cate
_________________________________
Carol A. Cate


/s/ Dawn M. Cottrell
_________________________________
Dawn M. Cottrell, as Joint Tenant with
Right of Survivorship


/s/ Ronald J. Cottrell
_________________________________
Ronald J. Cottrell, as Joint Tenant with
Right of Survivorship


/s/ James K. Kepchar
_________________________________
James K. Kepchar


IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first above written.

LASAHANE INVESTMENTS

By: Frank Borden Hanes, Jr., its Managing
Partner

By: /s/ Frank Borden Hanes, Jr.
   _____________________________
   Name: Frank Borden Hanes, Jr.
   Title: Managing Partner

Peter G. Rice

THE PETER VAN S. RICE FAMILY TRUST

By: /s/ Peter G. Rice
   ________________________________
   Name: Peter G. Rice
   Title: as Trustee

Steven R. Wagner

TUCKER ANTHONY, INC., CUSTODIAN FBO/C.
CARTER WALKER, JR. IRA

By: /s/ Steven R. Wagner
   ________________________________
   Name: Steven R. Wagner
   Title: as Trustee


IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first above written.

OPTIONHOLDERS:

/s/ Anna M. Allen
______________________________
Anna M. Allen


/s/ Caroline C. Busick
______________________________
Caroline C. Busick


/s/ Dawn M. Cottrell
______________________________
Dawn M. Cottrell


/s/ Thomas M. Freshwater
______________________________
Thomas M. Freshwater


/s/ Norman D. Hensel
______________________________
Norman D. Hensel


/s/ Robert G. Kohler
______________________________
Robert G. Kohler


/s/ Margaret S. Rice
______________________________
Margaret S. Rice


/s/ Peter M. Rice
______________________________
Peter M. Rice


/s/ Richard N. VanSantvoord
______________________________
Richard N. VanSantvoord


/s/ John H. Whitlow
______________________________
John H. Whitlow


SECOND AMENDMENT TO STOCKHOLDERS' AGREEMENT

SECOND AMENDMENT dated as of May 17, 1999 (this "AMENDMENT") to the Stockholders' Agreement dated as of April 3, 1998, as amended on March 27, 1999 (the Stockholders' Agreement, as amended hereby, the "STOCKHOLDERS' AGREEMENT"), by and among THE PLOW & HEARTH, INC. , a Virginia corporation having an address at Route 230 West, Madison, Virginia 22727 (the "COMPANY"), 1-800-FLOWERS.COM, INC., a Delaware corporation (formerly known as 1-800-Flowers, Inc.), having an address at 1600 Stewart Avenue, Westbury, New York 11590 ("FLOWERS") and the other Persons set forth on the signature page hereof;

W I T N E S S E T H:

WHEREAS, in anticipation of a possible IPO of Flowers, the parties hereto desire to amend the Stockholders' Agreement in accordance with the terms and conditions set forth herein.

NOW, THEREFORE, in consideration of the following and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows:

1. DEFINITIONS. All capitalized terms used herein and not defined herein which are defined in the Stockholders' Agreement, shall have the same meaning herein as in the Stockholders' Agreement.

2. AMENDMENT OF DEFINITIONS. (a) Section 1.1(h) of the Stockholders' Agreement hereby is amended by deleting it in its entirety and replacing it with the following:

"(h) "CASH OUT PRICE" shall mean: (i) generally, with respect to any Management Stockholder or Optionholder, (A) the product of the Company Value multiplied by such Management Stockholder's or Optionholder's Proportionate Interest, less (B) any loans, advances or similar monetary obligations owed or otherwise outstanding from such Management Stockholder or Optionholder or their respective Related Employee or Affiliates (whether or not, otherwise due and payable) to the Company or its Affiliates, and any amounts owed by such Management Stockholder, Optionholder or their respective Related Employee to the Company or its Affiliates with respect to the exercise of Options or other Purchase Rights; and (ii) for a Qualifying IPO, with respect to any Management Stockholder or Optionholder, (A) the product of $28,000,000 multiplied by such Management Stockholder's or Optionholder's Proportionate Interest, less (B) any loans, advances or similar monetary obligations owed or otherwise outstanding from such Management Stockholder or Optionholder or their respective Related Employee or Affiliates (whether or not, otherwise due and payable) to the Company or its Affiliates, and any amounts owed by such Management Stockholder, Optionholder or their respective Related Employee to the Company or its Affiliates with respect to the exercise of Options or other Purchase Rights."


(b) Section 1.1(aj) of the Stockholders' Agreement hereby is amended by deleting it in its entirety and replacing it with the following:

"(aj) "PROPORTIONATE INTEREST" with respect to any Person, shall mean: (i) generally, a fraction, the numerator of which is the total of number of Shares and Option Shares being sold by such Person and the denominator of which is the total number of Shares and Option Shares then outstanding and (in the case of Optionholders) deemed outstanding on a Fully Diluted Basis; and (ii) for a Qualifying IPO, in calculating the Cash Out Price for the Stockholder Cash Out Option, a fraction, the numerator of which is the total of number of Shares and Option Shares being sold by such Person and the denominator of which is the total number of Shares, Option Shares and shares of Common Stock which are issuable upon exercise of vested options pursuant to the terms of the New Plan, as amended ("NEW OPTION SHARES"), then outstanding and (in the case of Optionholders and holders of New Option Shares) deemed outstanding on a Fully Diluted Basis." (c) Section 1.1 of the Stockholders' Agreement shall be amended by adding the following paragraph (aq-1) immediately following paragraph (aq):

"(aq-1) "QUALIFYING IPO" shall mean an IPO of Flowers, for which Goldman, Sachs & Co. serves as the lead managing underwriter, which is completed on or before December 31, 1999, and as a result of which Flowers receives gross offering proceeds of not less than $80,000,000."

3. AMENDMENT OF SECTION 9. Section 9 of the Stockholders' Agreement is deleted in its entirety and replaced by the following new Section 9:

9. MANAGEMENT STOCKHOLDERS CONVERSION AND CASH OUT OPTIONS

9.1 CONVERSION AND CASH OUT OPTIONS. (a) MANAGEMENT STOCKHOLDER OPTIONS. (i) Upon the occurrence of the first to occur of an IPO of Flowers (Flowers is sometimes referred to in this Section 9 as an "ISSUER"), or the Sale of Flowers, each of the Management Stockholders and Optionholders shall (A) in the case of a Sale of Flowers or an IPO that is not a Qualifying IPO, have the option to cause (1) all (but not less than all) of its Shares and Option Shares to be converted into that number of shares of capital stock of the Issuer to be determined by applying the Conversion Ratio to the Shares and the Option Shares of such Management Stockholders and Optionholders (the "STOCKHOLDER CONVERSION OPTION") or (2) in the event of an IPO and subject to approval of the managing underwriter of the IPO in its sole discretion, the Issuer to purchase for cash, all of its Shares and Option Shares at the Cash Out Price (the "STOCKHOLDER CASH OUT OPTION" and, collectively, together with the Stockholder Conversion Option, the "STOCKHOLDER OPTIONS") and (B) in the case of a Qualifying IPO, shall exercise the Stockholder Cash Out Option, in each case in accordance with the provisions hereof.


(ii) Upon the occurrence of a "PRIVATE SALE" prior to the termination of the Put Period, each Management Stockholder and Optionholder shall have the right to cause the Company to purchase all (but not less than all) of its Shares and Option Shares (the "PRIVATE SALE PUT OPTION") at the Put Price. A "Private Sale" shall mean the Sale of the Issuer as a result of which Management Stockholders and Optionholders would receive in consideration for their Shares or Option Shares (or securities of the Issuer into which such Shares or Option Shares would be converted) equity securities of the acquiring or surviving entity which are not traded on a United States or foreign securities exchange or traded or reported on the Nasdaq National Market or the Nasdaq Stock Market or substantially equivalent foreign automated quotation system.

(iii) If an Optionholder exercises a Stockholder Option or Private Sale Put Option, it shall exercise all of its Options so that the Options Shares thereunder may be converted or sold in accordance with the provisions hereof, which exercise shall be conditioned upon, and shall be deemed effective immediately prior to, the consummation of the conversion or sale, as the case may be, of such Option Shares.

(b) ISSUER OPTION. If any Management Stockholder or Optionholder has elected not to exercise its Stockholder Conversion Option, Stockholder Cash Out Option or Private Sale Put Option in connection with a Stockholder Option Event, then the Issuer shall have the option to cause all (but not less than all) of the Shares and Option Shares of such Management Stockholder or Optionholder to be converted into capital stock of the Issuer in accordance with the provisions hereof (the "ISSUER CONVERSION OPTION"; and, collectively together with the Stockholder Conversion Option, the "CONVERSION OPTIONS"). If the Issuer exercises its Issuer Conversion Option, each Optionholder shall exercise all of its Options so that the Option Shares thereunder may be converted into Issuer Shares in accordance with the provisions hereof, which exercise shall be conditioned upon, and shall be deemed effective immediately prior to, the consummation of the conversion of the Option Shares.

9.2 EXERCISE OF MANAGEMENT STOCKHOLDER OPTIONS. (a) The Issuer shall notify the Management Stockholders and Optionholders of a proposed IPO or Sale not later than twenty (20) days prior to the anticipated Effective Date or Consummation Date, as the case may be ("TRANSACTION NOTICE") and (i) in the case of an IPO that is not a Qualifying IPO or a Sale, shall set forth in such notice (A) to the extent known, the Conversion Ratio; (B) to the extent known, the estimated range of the public offering price of the Issuer's securities to be sold in the IPO, or the purchase price of, and the terms of payment of the purchase price of, the Sale, as the case may be; and (C) whether the managing underwriter of the IPO will permit Management Stockholders to exercise Stockholder Cash Out Options and (ii) in the case of a Qualifying IPO, shall provide to the Management Stockholders and Optionholders together with the Transaction Notice a copy of the latest preliminary prospectus filed by the Issuer with the SEC in connection with such IPO, or if the Issuer has not yet filed a preliminary prospectus with the SEC, the Issuer shall provide such preliminary prospectus within a reasonable period of time after it has been filed with the SEC. If the Conversion Ratio, estimated range of the public offering price of the IPO or the purchase price and/or terms of payment of the purchase price of the Sale are not known at the time the Transaction Notice is sent, the Issuer shall notify the Management


Stockholders and Optionholders of such Conversion Ratio, range or such price and terms, as the case may be, within a reasonable period of time after such information is known to the Issuer.

(b) In the case of an IPO that is not a Qualifying IPO or a Sale of Flowers, within fifteen (15) business days after receipt of the Transaction Notice, each Management Stockholder and Optionholder shall notify the Issuer in writing whether it shall elect irrevocably to exercise its Stockholder Conversion Option or (if available) its Stockholder Cash Out Option or (if available) its Private Sale Put Option with respect to all of its Shares and Option Shares (the "STOCKHOLDER EXERCISE NOTICE").

(c) In the case of a Qualifying IPO or if a Management Stockholder or Optionholder has elected to exercise a Stockholder Option or a Private Sale Put Option in connection with an IPO that is not a Qualifying IPO or a Sale of Flowers, it shall deliver to the Issuer, together with the Stockholder Exercise Notice, if applicable, the exercise price due and payable for the purchase of each Option Share (to the extent such Option exercise price is required to, or otherwise will, be paid in cash) together with certificates representing all of its Shares and Option Shares together with such other documents as the Issuer shall reasonably request so as to effect the conversion of the Shares and Option Shares into shares of capital stock of the Issuer (collectively, the "CONVERSION DOCUMENTS") or so as to effect the cash out of the Management Stockholders and Optionholders Shares and Option Shares, including but not limited to, evidence that the Shares and Option Shares shall be purchased free and clear of all Liens (collectively, the "CASH-OUT DOCUMENTS"), or so as to effect the sale of the Shares and Option Shares to the Company pursuant to the Private Sale Put Option free and clear of all Liens (the "PRIVATE SALE PUT DOCUMENTS"), as the case may be. Any Management Stockholder who fails to exercise a Stockholder Option in accordance with the foregoing provisions, shall be deemed to have elected to waive its right to exercise Stockholder Options.

9.3 EXERCISE OF ISSUER CONVERSION OPTION. The Issuer shall have the right at any time up to five (5) business days prior to the Effective Date or Consummation Date, as the case may be, to exercise its Issuer Conversion Option with respect to any Shares and Option Shares for which Management Stockholders and Optionholders have not properly exercised Stockholder Conversion Options, Stockholder Cash Out Options or Private Sale Put Options hereunder. The Issuer shall exercise its Issuer Conversion Option by delivery of written notice thereof to the Management Stockholders and Optionholders with respect to whom the Issuer is exercising its option (the "ISSUER CONVERSION NOTICE"). Promptly upon receipt of the Issuer Conversion Notice, Management Stockholders and Optionholders shall deliver to the Issuer certificates representing all of its Shares and Option Shares together with the Conversion Documents.

9.4 CONVERSION OF SHARES ON IPO CLOSING DATE AND CONSUMMATION DATE.

(a) On the IPO Closing Date, all Shares and Option Shares with respect to which Conversion Options have been properly exercised, automatically, without any further action on the part of the Management Stockholders or Optionholders, the Issuer or any other Person, shall be converted into the type and number of shares of capital stock of the Issuer


as shall be calculated by applying the Conversion Ratio to the Shares and Option Shares held by such Management Stockholders and Optionholders.

(b) On the Consummation Date, all Shares and Option Shares with respect to which Conversion Options have been properly exercised, automatically, without any further action on the part of the Management Stockholders, Optionholders, the Issuer or any other Person, shall be converted into the type and number of shares of capital stock of the Issuer as shall be calculated by applying the Conversion Ratio to the Shares and Option Shares, to the total number of Shares and Option Shares in such class held by the Management Stockholders and Optionholders. Such conversion shall be deemed to occur on the Consummation Date immediately prior to the Consummation Time or at such earlier time so as to enable such converting Management Stockholders and Optionholders to participate in the Sale as a stockholder of the Issuer. In the event that subsequent to such conversion it is determined that the Sale shall not be consummated, then automatically and without any action on the part of the Management Stockholders or the Optionholders, the Issuer or any other Person, the conversion of the Shares and Option Shares into capital stock of the Issuer shall be deemed null and void AB INITIO and of no force and effect, and each of the Issuer, the Stockholders, the Optionholder and the Company shall take all such actions as the Company shall deem necessary or desirable to nullify such conversion.

(c) In the case of a conversion of Shares or Option Shares into capital stock of Flowers, the Shares and Option Shares shall be converted, into such class of capital stock of Flowers as is being registered in the IPO or being sold in the Sale.

(d) (i) In connection with an IPO, the Conversion Ratio shall be determined by the managing underwriter of the IPO, or if the managing underwriter, in its discretion, shall permit, and the Management Director shall so request, by such other investment bank, financial advisor or appraiser as the Issuer shall select and the Management Director shall approve, which approval shall not be unreasonably withheld, and such determination shall be binding upon the Issuer, the Management Stockholders and the Optionholders.

(ii) In the event of an IPO, the determination of the Conversion Ratio shall be made by valuing the Company, on the one hand, and the Issuer, on the other hand, as separate entities. Although the Issuer is the entity actually engaged in the IPO, in valuing the Company, the managing underwriter shall also value the Company as if the Company itself were being valued in connection with an initial public offering of its own equity securities pursuant to a Registration Statement filed with the SEC pursuant to the 1933 Act. In valuing the Company and the Issuer, the managing underwriter shall take into account, among other factors: (A) the historical and projected earnings and cash flow (as measured by EBIT or other appropriate measurement standards) of each of the Company and Issuer respectively; (B) multiples or other formulas typically used in valuing public companies that are comparable (by virtue of the nature of business, size, years of operations and/or other appropriate characteristics) to the Company, on the one hand, and Issuer, on the other hand, (notwithstanding the fact that the Company is then a privately held company); and (C) to the extent not already included in the calculations made pursuant to clauses (A) and (B) above, the impact on the value of each of the Company and


Issuer of the synergies and economies of scale which have resulted and are projected to result from the affiliation of the Company and the Issuer. In addition, in valuing the Company, the managing underwriter shall ignore any discount that might otherwise apply as a result of the Issuer's control of the Company or the lack of liquidity or transferability of the Shares created by such control or this Agreement.

(e) (i) In connection with a Sale, the Conversion Ratio shall be determined by the Issuer's investment banker or other financial advisor retained in connection with such Sale, or if there is no such banker or advisor, or if such banker or advisor, in its discretion, shall permit, and the Management Director shall so request, by such other investment banker or financial advisor or appraiser as the Issuer shall select and the Management Director shall approve, which approval shall not be unreasonably withheld, and such determination shall be binding upon the Issuer and the Management Stockholders and the Optionholders.

(ii) In the event of a Sale, the determination of the Conversion Ratio shall be made by valuing the Company, on the one hand, and the Issuer, on the other hand, as separate entities. In valuing the Company and the Issuer, the investment banker shall take into account, among other factors: (A) the historical and projected earnings and cash flow (as measured by EBIT or other appropriate measurement standards) of each of the Company and Issuer respectively; (B) multiples or other formulas typically used in transactions of this nature to value companies that are comparable (by virtue of the nature of business, size, years of operations and/or other appropriate characteristics) to the Company, on the one hand, and Issuer, on the other hand; and (C) to the extent not already included in the calculations made pursuant to clauses (A) and (B) above, the impact on the value of each of the Company and Issuer of the synergies and economies of scale which have resulted and are projected to result from the affiliation of the Company and the Issuer. In addition, in valuing the Company, the investment banker shall ignore any discount that might otherwise apply as a result of the Issuer's control of the Company or the lack of liquidity or transferability of the Shares created by such control or this Agreement.

(f) The Issuer shall bear the cost of determining the Conversion Ratio.

(g) (i) The Issuer shall issue to the Management Stockholders and Optionholders who are the subject of Conversion Options in connection with an IPO, stock certificates representing the Issuer capital stock into which their Shares and Option Shares have been converted within fifteen (15) business days following the IPO Closing Date provided that the Management Stockholders and Optionholders have provided to the Issuer all required Conversion Documents.

(ii) The Issuer shall issue to Management Stockholders and Optionholders who are the subject of Conversion Options in connection with a Sale, stock certificates representing the Issuer capital stock into which their Shares and Option Shares have been converted within such time as is necessary to enable the Management Stockholders and Optionholders to participate in the Sale as stockholders of the Issuer; PROVIDED, HOWEVER, that the Issuer shall not be required to issue any such certificates if (A) such certificates shall not be


required to enable the Management Stockholders and Optionholders to so participate in the Sale or (B) a Management Stockholder or Optionholders has not provided the Issuer with all required Conversion Documents.

9.5 CASH OUT OF SHARES. If a Management Stockholder or Optionholder has properly elected to exercise its Stockholder Cash Out Option in connection with an IPO or a Qualifying IPO, within fifteen (15) business days after the IPO Closing Date, the Issuer shall pay to such Management Stockholder or Optionholder the Cash Out Price by check against delivery to the Issuer of all Cash Out Documents.

9.6 PURCHASE OF SHARES ON PRIVATE SALE CONSUMMATION DATE. If a Management Stockholder or Optionholder has properly exercised its Private Sale Put Option in connection with a Private Sale, within forty-five (45) days after the Private Sale Consummation Date, the Issuer shall pay to the Management Stockholder or Optionholder the Put Price in accordance with the provisions of
Section 6.1(c), (d), and (e) each of which shall be applicable fully to the exercise and closing of the Private Sale Put Option.

4. RIGHT TO EXERCISE STOCKHOLDER CASH OUT OPTION. The parties acknowledge and agree that in connection with a Qualifying IPO, Goldman, Sachs & Co. has advised Flowers that Management Stockholders and Optionholders can be paid the Cash Out Price pursuant to their Stockholder Cash Out Option.

5. APPLICABILITY OF THIS AMENDMENT. Notwithstanding anything herein to the contrary, the parties acknowledge and agree that:

(a) this Amendment is being entered into solely in contemplation of a Qualifying IPO currently being planned by Flowers; and

(b) If a Qualifying IPO is not completed on or before December 31, 1999, this Amendment shall be terminated and of no further force and effect, and each of the amendments to the Stockholders' Agreement effected hereby automatically, without any further action on the part of the Management Stockholders or Optionholders, the Issuer or any other Person, shall be deemed null and void AB INITIO, and the Stockholders' Agreement as in effect immediately prior to the execution of this Amendment shall be reinstated and be deemed to be in full force and effect.

6. RESTATEMENT OF STOCKHOLDERS' AGREEMENT. The Stockholders' Agreement, as amended hereby, remains in full force and effect until terminated in accordance with Article 11 thereof. All other terms of the Stockholders' Agreement are hereby restated.


IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first above written.

THE PLOW & HEARTH, INC.

By: /s/ Peter Rice
    ______________________________

1-800-FLOWERS, INC.

By: /s/ James F. McCann
    ______________________________

MANAGEMENT STOCKHOLDERS:

/s/ Donald C. Beck
__________________________________
Donald C. Beck


/s/ Michael E. Burns
__________________________________
Michael E. Burns


/s/ Carol A. Cate
__________________________________
Carol A. Cate


/s/ Dawn M. Cottrell
__________________________________
Dawn M. Cottrell, as Joint Tenant with
Right of Survivorship

/s/ Ronald J. Cottrell
__________________________________
Ronald J. Cottrell, as Joint Tenant with
Right of Survivorship


/s/ James K. Kepchar
__________________________________
James K. Kepchar


IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first above written.

LASAHANE INVESTMENTS

By: Frank Borden Hanes, Jr., its Managing
Partner

By: /s/ Frank Borden Hanes, Jr.
   __________________________________
   Name: Frank Borden Hanes, Jr.
   Title: Managing Partner

Peter G. Rice

THE PETER VAN S. RICE FAMILY TRUST

By: /s/ Peter G. Rice
   __________________________________
   Name: Peter G. Rice
   Title: as Trustee

Steven R. Wagner

TUCKER ANTHONY, INC., CUSTODIAN FBO/C.
CARTER WALKER, JR. IRA

By: /s/ Steven R. Wagner
   __________________________________
   Name: Steven R. Wagner
   Title: as Trustee


IN WITNESS WHEREOF, the parties have executed this Amendment as of the date first above written.

OPTIONHOLDERS:

/s/ Anna M. Allen
______________________________
Anna M. Allen


/s/ Caroline C. Busick
______________________________
Caroline C. Busick


/s/ Dawn M. Cottrell
______________________________
Dawn M. Cottrell


/s/ Thomas M. Freshwater
______________________________
Thomas M. Freshwater


/s/ Norman D. Hensel
______________________________
Norman D. Hensel


/s/ Robert G. Kohler
______________________________
Robert G. Kohler


/s/ Margaret S. Rice
______________________________
Margaret S. Rice


/s/ Peter M. Rice
______________________________
Peter M. Rice


/s/ Richard N. VanSantvoord
______________________________
Richard N. VanSantvoord


/s/ John H. Whitlow
______________________________

John H. Whitlow


1-800-FLOWERS.COM, INC.

INVESTORS' RIGHTS AGREEMENT

DATED AS OF

MAY 20, 1999


TABLE OF CONTENTS

Page

1. DEFINITIONS.................................................................1

   1.1      Capitalized Terms..................................................1
   1.2      Definitions........................................................1

2. registration rights.........................................................3
   2.1      Demand Registration Rights.........................................3
   2.2      Company Registration...............................................5
   2.3      Obligations of the Company.........................................6
   2.4      Furnish Information................................................8
   2.5      Expenses of Registration...........................................8
   2.6      Underwriting Requirements..........................................9
   2.7      Damages............................................................9
   2.8      Indemnification....................................................9
   2.9      Reports Under Securities Exchange Act of 1934.....................11
   2.10     Form S-3 Registration.............................................12
   2.11     Assignment of Registration Rights.................................13
   2.12     Limitations on Subsequent Registration Rights.....................13
   2.13     "Market Stand-Off"Agreement.......................................13
   2.14     Amendments........................................................14
   2.15     Termination of Registration Rights................................14

3. Covenants of the Company AND THE INVESTORS.................................14
   3.1      Pre-emptive Rights................................................14
   3.2      Delivery of Financial Statements..................................16
   3.3      Inspection........................................................16
   3.4      Right of First Refusal............................................16

4. MISCELLANEOUS..............................................................17
   4.1      Survival of Covenants.............................................17
   4.2      Legend on Securities..............................................17
   4.3      Successors and Assigns............................................17
   4.4      Governing Law.....................................................18
   4.5      Counterparts......................................................18
   4.6      Titles and Subtitles; Gender......................................18
   4.7      Notices...........................................................18
   4.8      Expenses..........................................................18
   4.9      Amendments and Waivers............................................19
   4.10     Severability......................................................19
   4.11     Aggregation of Stock..............................................19
   4.12     Entire Agreement; Amendment; Waiver...............................19

i

INVESTORS' RIGHTS AGREEMENT

THIS INVESTORS' RIGHTS AGREEMENT (this "Agreement") is made as of the 20th day of May, 1999, by and between 1-800-FLOWERS.COM, Inc., a Delaware corporation (the "Company"), Mr. James F. McCann and Mr. Christopher G. McCann (collectively, the "Management Stockholders"), and the persons designated as Investors on the signature pages hereto (each, an "Investor" and, collectively, the "Investors").

RECITALS

WHEREAS, the Company, the Management Stockholders and the Investors are parties to the Stock Purchase Agreement of even date herewith (the "Purchase Agreement"); and

WHEREAS, in order to induce the Company and the Management Stockholders to enter into the Purchase Agreement and to induce the Investors that are parties to the Purchase Agreement to invest funds in the Company pursuant to the Purchase Agreement, the Investors, the Management Stockholders and the Company hereby agree that this Agreement shall govern the rights of the Investors and the Management Stockholders to cause the Company to register shares of Common Stock issued or issuable to the Investors and the Management Stockholders and certain other matters as set forth herein.

NOW, THEREFORE, THE PARTIES HEREBY AGREE AS FOLLOWS:

1. DEFINITIONS.

1.1 CAPITALIZED TERMS. Capitalized terms used herein but not defined herein shall have the meanings ascribed to such terms in the Purchase Agreement.

1.2 DEFINITIONS. The following capitalized terms as used in this Agreement shall have the meanings set forth below.

(a) An "Affiliate" of any Person means a Person that directly or indirectly, through one or more intermediaries, controls, is controlled by or is under common control with the first mentioned Person. A Person shall be deemed to control another Person if such first Person possesses directly or indirectly the power to direct, or cause the direction of, the management and policies of the second Person, whether through the ownership of voting securities, by contract or otherwise.

(b) The term "Board of Directors" means the Board of Directors of the Company.

(c) The term "Class B Common Stock" shall mean the Class B Common Stock of the Company, par value $0.01 per share, and any other securities into which the Class B Common Stock may be converted or exchanged pursuant to a plan of recapitalization, reorganization, merger, sale of assets or otherwise.


(d) The term "Common Stock" (including the shares of Class A Common Stock issued or issuable upon conversion of the Class B Common Stock and the Preferred Stock) shall mean the Class A Common Stock of the Company, par value $0.01 per share, and any other securities into which the Class A Common Stock may be converted or exchanged pursuant to a plan of recapitalization, reorganization, merger, sale of assets or otherwise.

(e) The term "Form S-3" means such form under the Securities Act as in effect on the date hereof or any registration form under the Securities Act subsequently adopted by the SEC in lieu of such form as currently in effect which similarly permits inclusion or incorporation of substantial information by reference to other documents filed by the Company with the SEC.

(f) The term "Holder" means any person owning or having the right to acquire Registrable Securities or any assignee thereof in accordance with Section 2.11 hereof.

(g) The term "Initial Public Offering" shall mean the initial sale of securities pursuant to an effective registration statement filed by the Company under the Securities Act (as hereinafter defined) in connection with a firm commitment underwritten offering of its securities to the general public.

(h) The term "Investor" shall mean an Investor or its Permitted Transferees.

(i) The term "1934 Act" shall mean the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

(j) The term "Permitted Transferee" shall mean (i) with respect to any Management Stockholder or an Investor, (A) the spouse, children, grandchildren or parents thereof, or a trust of which such Management Stockholder or Investor is the settlor and a trustee for the benefit of such spouse, children or parents, provided that any such trust does not require or permit distribution of any Registrable Securities during the term of this Agreement, or (B) the heirs, executors, administrators, guardians or conservators thereof, and (ii) with respect solely to the Investors, (A) any such Investor's affiliates, partners, members, directors, employees, general partners or managing members of such Investor; (B) a liquidating trust established for the benefit of any partners or members of such Investor; or (C) any investment fund or other entity controlled or managed by an Affiliate of such Investor.

(k) The term "Person" shall mean an individual, a corporation, a partnership, a joint venture, a trust, an unincorporated organization, a limited liability company, and any other entity or organization, governmental or otherwise.

(l) The term "Preferred Stock" (including the shares of Series A Preferred Stock issued or issuable upon conversion of the Series B Preferred Stock) shall mean the Series A Preferred Stock of the Company, and any other securities into which the Preferred Stock may be converted or exchanged pursuant to a plan or recapitalization, reorganization, merger, sale of assets or otherwise.

(m) The term "Pro Rata Share" shall mean the percentage that the Shares held by the Investors then represents of all Shares, giving effect to the conversion of convertible

2

securities and assuming the exercise of all vested outstanding options, warrants or subscription rights.

(n) The terms "register," "registered," and "registration" refer to a registration effected by preparing and filing a registration statement or similar document in compliance with the Securities Act, and the declaration or ordering of effectiveness of such registration statement or document.

(o) The term "Registrable Securities" means (i) the Common Stock now held or issuable or issued upon conversion of the Preferred Stock and held by the Investors or their Permitted Transferees (it being understood that for purposes of this Agreement, a Person will be deemed to be a holder of Registrable Securities whenever such Person has the right to then acquire or obtain from the Company any Registrable Securities, whether or not such acquisition has actually been effected), (ii) any shares of Common Stock held by the Management Stockholders and any Permitted Transferees (including Common Stock issued upon conversion of the Class B Common Stock), (iii) any shares of Common Stock issued or issuable upon the exercise of warrants held by the Investors or their Permitted Transferees; and (iv) any shares of Common Stock issued or issuable with respect to any such shares described in clause (i) or
(ii) above by way of a stock dividend or stock split or in connection with a combination of shares, recapitalization, merger, consolidation or other reorganization; provided, however, that notwithstanding anything to the contrary contained herein, "Registrable Securities" shall not at any time include any securities (i) registered and sold pursuant to the Securities Act, or (ii) sold to the public pursuant to Rule 144 promulgated under the Securities Act.

(p) The number of shares of "Registrable Securities then outstanding" shall be determined by the number of shares of Common Stock outstanding which are, and the number of shares of Common Stock issuable pursuant to then exercisable or convertible securities which are, Registrable Securities.

(q) The term "SEC" shall mean the Securities and Exchange Commission.

(r) The term "Securities Act" means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

(s) The term "Shares" means the shares of Common Stock and any other equity securities now or hereafter issued by the Company, together with any options thereon and any other shares of stock issued or issuable with respect thereto (whether by way of a stock dividend, stock split or in exchange for or upon conversion of such shares or otherwise in connection with a combination of shares, recapitalization, merger, consolidation or other corporate reorganization).

2. REGISTRATION RIGHTS.

2.1 DEMAND REGISTRATION RIGHTS.

(a) If the Company shall receive at any time after one (1) year after the effective date of the first registration statement for an Initial Public Offering of securities of the Company, a written request from the Investors or their Permitted Transferees holding at least a

3

majority of the Registrable Securities held in the aggregate by the Investors and their Permitted Transferees that the Company file a registration statement under the Securities Act covering the registration of at least that number of Registrable Securities yielding gross proceeds of $10,000,000, then the Company shall:

(i) within ten (10) days of the receipt thereof, give written notice of such request to all Investors; and

(ii) use its best efforts to file, as soon as practicable and in any event within sixty (60) days of the receipt of such request, a registration statement with the SEC under the Securities Act covering all Registrable Securities which the Investors request to be registered (within twenty (20) days of the mailing of such notice by the Company in accordance with
Section 4.7) subject to the limitations of Section 2.1(b), and thereafter to use its best efforts to cause the registration statement to be declared effective as soon as practicable.

(b) If the Holders initiating the registration request hereunder (the "Initiating Holders") intend to distribute the Registrable Securities by means of an underwriting, they shall so advise the Company as a part of their request made pursuant to Section 2.1(a) and the Company shall include such information in the written notice referred to in Section 2.1(a). The managing underwriter will be selected by the Company and shall be reasonably acceptable to a majority in interest of the Initiating Holders. In such event, the right of any Investor to include his Registrable Securities in such registration shall be conditioned upon such Investor's participation in such underwriting and the inclusion of such Investor's Registrable Securities in the underwriting (unless otherwise mutually agreed by a majority in interest of the Initiating Holders and such Investor) to the extent provided herein. All Investors proposing to distribute their securities through such underwriting shall (together with the Company as provided in Section 2.3(j)) enter into an underwriting agreement in customary form with the underwriter or underwriters selected for such underwriting. Notwithstanding any other provision of this
Section 2.1, if the underwriter advises the Initiating Holders in writing that marketing factors require a limitation of the number of shares to be underwritten, then the number of shares of Registrable Securities that may be included in the underwriting shall be reduced to a number deemed satisfactory by such managing underwriter, provided that the shares to be excluded shall be determined in the following sequence: (i) first, securities held by any other Persons (other than the Investors holding Registrable Securities) having a contractual, incidental "piggy back" right to include such securities in the registration statement, (ii) second, shares sought to be registered by the Company, (iii) third, Registrable Securities of Holders who are not Investors, and (iv) fourth, Registrable Securities held by the Investors, it being understood that no shares shall be registered for the account of the Company or any stockholder other than the Investors unless all Registrable Securities for which Investors have requested registration have been registered. Any reduction of the number of Registrable Securities pursuant to clauses (ii), (iii) or (iv) shall be made with respect to each tranche on a pro rata basis within each tranche (based upon the aggregate number of shares of Common Stock or Registrable Securities held by the holders in each tranche).

(c) Notwithstanding the foregoing, if the Company shall furnish to the Initiating Holders a certificate signed by the Chief Executive Officer of the Company stating that in the good faith judgment of the Board of Directors of the Company it would be materially

4

detrimental to the Company and its stockholders for such registration statement to be filed and it is therefore essential to defer the filing of such registration statement, the Company shall have the right to defer taking action with respect to such filing for a period of not more than one hundred and twenty
(120) days after receipt of the request of the Initiating Holders; provided, however, that the Company may not utilize this right more than twice in any twelve (12) month period.

(d) In addition, the Company shall not be obligated to effect, or to take any action to effect, any registration pursuant to this Section 2.1:

(i) After the Company has effected one (1) registration pursuant to this Section 2.1 and such registration has been declared or ordered effective;

(ii) During the period starting with the date thirty
(30) days prior to the Company's good faith estimate of the date of filing of, and ending on a date ninety (90) days after the effective date of, a registration subject to Section 2.2 hereof; provided that the Company is actively employing in good faith its best efforts to cause such registration statement to become effective; or

(iii) If the Initiating Holders propose to dispose of shares of Registrable Securities that may be immediately registered on Form S-3 pursuant to a request made pursuant to Section 2.10 below.

2.2 COMPANY REGISTRATION.If the Company at any time proposes to register (including for this purpose a registration effected by the Company for stockholders other than the Holders) any of its stock or other securities under the Securities Act in connection with a firm commitment underwritten public offering of such securities (other than an Initial Public Offering consummated by December 31, 1999 or a registration statement relating either to the sale of securities to employees of the Company pursuant to a stock option, stock purchase or similar plan or a SEC Rule 145 transaction), the Company shall, at such time, promptly give each Holder at least thirty (30) days written notice of its intention to do so. Upon the written request of each Holder given within twenty (20) days after receipt of such notice by the Holder in accordance with Section 4.7, the Company shall use its best efforts to cause to be registered under the Securities Act all of the Registrable Securities that each such Holder has requested to be registered; PROVIDED, HOWEVER, that if the Company is advised in writing in good faith by the managing underwriter of the Company's securities that the amount to be sold by persons other than the Company (collectively, "Selling Stockholders") is greater than the amount which can be offered without adversely affecting the offering, the Company may reduce the amount offered for the accounts of Selling Stockholders (including such holders of Registrable Securities) to a number deemed satisfactory by such managing underwriter; and PROVIDED FURTHER, that the shares to be excluded shall be determined in the following order of priority: (i) first, securities held by any Persons not having any such contractual, incidental registration rights,
(ii) second, securities held by any Persons having contractual, incidental registration rights pursuant to an agreement which is not this Agreement, and
(iii) third, Registrable Securities held by the Management Stockholders and the Investors PRO RATA based upon the aggregate number of Registrable Securities requested to be registered pursuant to this Section 2.2.

5

2.3 OBLIGATIONS OF THE COMPANY. Whenever required under this
Section 2 to effect the registration of any Registrable Securities, the Company shall, as expeditiously as possible:

(a) Use its best efforts to prepare and file with the SEC a registration statement on the appropriate form under the Securities Act with respect to such securities, which form shall comply in all material respects with the requirements of the SEC, and use its best efforts to cause such registration statement to become and remain effective until the completion of the proposed offering (but for no more than One Hundred Eighty (180) days); provided, however, that (i) such One Hundred Eighty (180) day period shall be extended for a period of time equal to the period the Holder refrains from selling any securities included in such registration at the request of an underwriter of Common Stock (or other securities) of the Company; and (ii) in the case of any registration of Registrable Securities on Form S-3 which are intended to be offered on a continuous or delayed basis, such One Hundred Eighty
(180) day period shall be extended, if necessary, to keep the registration statement effective until all such Registrable Securities are sold, provided that Rule 415, or any successor rule under the Securities Act, permits an offering on a continuous or delayed basis, and provided further that applicable rules under the Securities Act governing the obligation to file a post-effective amendment permit, in lieu of filing a post-effective amendment which (I) includes any prospectus required by Section 10(a)(3) of the Securities Act or
(II) reflects facts or events representing a material or fundamental change in the information set forth in the registration statement, the incorporation by reference of information required to be included in (I) and (II) above to be contained in periodic reports filed pursuant to Section 13 or 15(d) of the 1934 Act in the registration statement;

(b) Use its best efforts to prepare and file with the SEC such amendments and supplements to such registration statement and the prospectus used in connection with such registration statement as may be necessary to comply with the provisions of the Securities Act with respect to the sale or other disposition of all of the securities covered by such registration statement;

(c) Furnish to the Holders and the underwriters, if any, such numbers of copies of such registration statement, any amendments thereto, any documents incorporated by reference therein, the prospectus, including a preliminary prospectus, in conformity with the requirements of the Securities Act, and such other documents as they may reasonably request in order to facilitate the sale or other disposition of the securities owned by them;

(d) Use its best efforts to register and qualify the securities covered by such registration statement under such other securities or Blue Sky laws of such jurisdictions as shall be reasonably requested by the Holders and do any and all other acts and things that may be necessary under such securities and blue sky laws to enable such selling Holders to consummate the sale or other disposition of the securities owned by them; provided that the Company shall not be required in connection therewith or as a condition thereto to qualify to do business or to file a general consent to service of process in any such states or jurisdictions, unless the Company is already subject to service in such jurisdiction and except as may be required by the Securities Act;

6

(e) Within a reasonable time before each filing of the registration statement or prospectus or amendments or supplements thereto with the SEC, furnish to counsel selected by any holders of Registrable Securities copies of such documents proposed to be filed, which documents shall be subject to the reasonable approval of such counsel and any written comments from the SEC with respect to such documents;

(f) Promptly notify each selling Holder of Registrable Securities, such selling Holder's counsel and any underwriter and (if requested by any such Person) confirm such notice in writing, of the happening of any event which makes any statement made in the registration statement or related prospectus untrue or which requires the making of any changes in such registration statement or prospectus so that they will not contain any untrue statement of a material fact or omit to state any material fact required to be stated therein or necessary to make the statements therein in the light of the circumstances under which they were made not misleading; and, as promptly as practicable thereafter, prepare and file with the SEC and furnish a supplement or amendment to such prospectus so that, as thereafter deliverable to the purchasers of such Registrable Securities, such prospectus will not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements therein, in the light of the circumstances under which they were made, not misleading;

(g) Use its best efforts to prevent the issuance of any order suspending the effectiveness of a registration statement and, if one is issued, use its best efforts to obtain the withdrawal of any order suspending the effectiveness of a registration statement at the earliest possible moment;

(h) If requested by the managing underwriter or underwriters (if any), any selling holder, or such selling Holder's counsel, promptly incorporate in a prospectus supplement or post-effective amendment such information as such Person requests to be included therein with respect to the selling Holder or the securities being sold, including, without limitation, with respect to the securities being sold by such selling Holder to such underwriter or underwriters, the purchase price being paid therefor by such underwriter or underwriters and with respect to any other terms of an underwritten offering of the securities to be sold in such offering, and promptly make all required filings of such prospectus supplement or post-effective amendment;

(i) Make available to each selling Holder, any underwriter participating in any disposition pursuant to a registration statement, and any attorney, accountant or other agent or representative retained by any such selling Holder or underwriter (collectively, the "Inspectors"), upon request, all financial and other records, pertinent corporate documents and properties of the Company (collectively, the "Records"), as shall be reasonably necessary to enable them to exercise their due diligence responsibility, and cause the Company's officers, directors and employees to supply all information reasonably requested by any such Inspector in connection with such registration statement subject, in each case, to such confidentiality agreements as the Company shall reasonably request;

(j) In the event of any underwritten public offering, enter into and perform its obligations under an underwriting agreement, in usual and customary form, with the managing underwriter or underwriters of such offering;

7

(k) Use its best efforts to cause all such Registrable Securities registered pursuant to such registration statement to be listed on each securities exchange or quoted on the quotation system on which the Company's Common Stock is then listed or quoted (or if the Common Stock of the Company is not yet listed or quoted, then on such exchange or quotation system as the selling Holders of Registrable Securities and the Company shall mutually agree);

(l) Provide a transfer agent and registrar for all Registrable Securities registered pursuant hereunder and a CUSIP number for all such Registrable Securities, in each case not later than the effective date of such registration;

(m) Furnish, at the request of any Holder requesting registration of Registrable Securities pursuant to this Section 2, on the date that such Registrable Securities are delivered to the underwriters for sale in connection with a registration pursuant to this Section 2, if such securities are being sold through underwriters, or, if such securities are not being sold through underwriters, on the date that the registration statement with respect to such securities becomes effective, (i) an opinion, dated such date, of the counsel representing the Company for the purposes of such registration, in form and substance as is customarily given to underwriters in an underwritten public offering, addressed to the underwriters, if any, and to the Holders requesting registration of Registrable Securities, and (ii) a letter dated such date, from the independent certified public accountants of the Company, in form and substance as is customarily given by independent certified public accountants to underwriters in an underwritten public offering, addressed to the underwriters, if any, and to the Holders requesting registration of Registrable Securities;

(n) Otherwise use its commercially reasonable efforts to comply with all applicable rules and regulations of the SEC and make generally available to its security holders an earnings statement of the Company which will satisfy the provisions of Section 11(a) of the Securities Act and Rule 158 thereunder (or any comparable successor provisions); and

(o) Otherwise cooperate with the underwriter(s), the SEC and other regulatory agencies and take all reasonable actions and execute and deliver or cause to be executed and delivered all documents reasonably necessary to effect the registration of any securities under this Agreement.

2.4 FURNISH INFORMATION. It shall be a condition precedent to the obligations of the Company to take any action pursuant to this Section 2 with respect to the Registrable Securities of any selling Holder that such Holder shall furnish to the Company such information regarding itself, the Registrable Securities held by it, and the intended method of disposition of such securities as shall reasonably be required to effect the registration of such Holder's Registrable Securities.

2.5 EXPENSES OF REGISTRATION. All expenses other than underwriting discounts and commissions incurred in connection with registrations, filings or qualifications pursuant to Section 2.1 or Section 2.2 (which right may be assigned as provided in Section 2.11), including (without limitation) all registration, filing and qualification fees, printers' and accounting fees, fees and disbursements of counsel for the Company and the reasonable fees and disbursements of

8

a single counsel for the selling Holders shall be borne by the Company. The Investors shall bear the expenses with respect to registrations pursuant to
Section 2.10 PRO RATA.

2.6 UNDERWRITING REQUIREMENTS. In connection with any offering involving an underwriting of shares of the Company's capital stock, the Company shall not be required under Section 2.2 to include any of the Holders' securities in such underwriting unless such Holders accept the terms of the underwriting as agreed upon between the Company and the underwriters selected by the Company.

2.7 DAMAGES. The Company recognizes and agrees that each holder of Registrable Securities will not have an adequate remedy if the Company fails to comply with the terms and provisions of this Agreement and that damages will not be readily ascertainable, and the Company expressly agrees that, in the event of such failure, it shall not oppose an application by any holder of Registrable Securities or any other Person entitled to the benefits of this Agreement requiring specific performance of any and all provisions hereof or enjoining the Company from continuing to commit any such breach of this Agreement.

2.8 INDEMNIFICATION. In the event any Registrable Securities are included in a registration statement under this Section 2:

(a) The Company shall indemnify and hold harmless each selling Holder, each underwriter (as defined in the Securities Act) and each Person who participates in the offering of securities under such registration statement, and each other Person, if any, who controls (within the meaning of the Securities Act) such seller, underwriter or participating Person (individually and collectively, the "Indemnified Person"), against any losses, claims, damages or liabilities (joint or several) to which they may become subject under the Securities Act, the 1934 Act or other federal or state law, insofar as such losses, claims, damages, or liabilities (joint or several), or actions in respect thereof, to which such Indemnified Person may become subject under the Securities Act or any other statute or at common law which arise out of or are based upon: (i) any untrue statement or alleged untrue statement of a material fact contained in such registration statement, including any preliminary prospectus or final prospectus contained therein or any amendments or supplements thereto, (ii) the omission or alleged omission to state therein a material fact required to be stated therein, or necessary to make the statements therein not misleading, (iii) any violation or alleged violation by the Company of the Securities Act, the 1934 Act, any state securities law or any rule or regulation promulgated under the Securities Act, the 1934 Act or any state securities law or (iv) any breach of any representation, warranty, agreement or covenant made by the Company in this Agreement, and the Company shall pay to each such Indemnified Person, as incurred, any legal or other expenses reasonably incurred by them in connection with investigating or defending any such loss, claim, damage, liability, or action; provided, however, that the Company shall not be liable to any Indemnified Person in any such case for any such loss, claim, damage, liability, or action to the extent that it arises out of or is based upon any untrue statement or alleged untrue statement or omission or alleged omission in such registration statement, preliminary or final prospectus, or amendment or supplement thereto in reliance upon and in conformity with written information furnished to the Company by such Person expressly for use therein.

9

(b) To the extent permitted by law, each selling Holder of Registrable Securities included in such registration being effected shall indemnify and hold harmless the Company, each of its directors, each of its officers who has signed the registration statement, each underwriter, any other Holder selling securities in such registration statement and any Person who controls (within the meaning of the Securities Act) the Company, such underwriter or such Holder (individually or collectively, also the "Indemnified Person"), against any losses, claims, damages, or liabilities (joint or several), or actions in respect thereof, to which they may become subject, under the Securities Act or any other statute or at common law, which arise out of or are based upon any other statute or at common law, which arises out of or is based upon: (i) any untrue statement or alleged untrue statement of any material fact contained, on the effective date thereof, in any registration statement under which securities were registered under the Securities Act, any preliminary prospectus or final prospectus contained therein, or any amendment or supplement thereto, (ii) any omission or alleged omission by such selling Holder to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading under the circumstances in which such statements were made or (iii) any breach of any representation, warranty, agreement or covenant made by such Holder in this Agreement; in the case of (i) and (ii) to the extent, but only to the extent, that such untrue statement or alleged untrue statement or omission or alleged omission was made in such registration statement, preliminary or final prospectus, amendment or supplement thereto in reliance upon and in conformity with written information furnished to the Company by such selling holder specifically for use therein; and such selling holder shall reimburse any Indemnified Person for any legal fees incurred in investigating or defending any such liability; provided, however, that such selling Holder's obligations hereunder shall be limited to an amount equal to the proceeds (net of underwriting discounts, commissions and expenses) to such selling Holder of the securities sold in any such registration; and provided further, that no selling Holder shall be required to indemnify any Person against any liability arising from any untrue or misleading statement or omission contained in any preliminary prospectus if such deficiency is corrected in the final prospectus or for any liability which arises out of the failure of any Person to deliver a prospectus as required by the Securities Act.

(c) Promptly after receipt by an indemnified party under this
Section 2.8 of a complaint, claim or notice of the commencement of any liability or action (including any governmental action), such indemnified party will, if a claim in respect thereof is to be made against any indemnifying party under this
Section 2.8, promptly notify the indemnifying party of such complaint, claim, notice or action, and such indemnifying party shall have the right to investigate and assume the defense thereof with counsel mutually satisfactory to the parties; provided, however, that an indemnified party (together with all other indemnified parties which may be represented without conflict by one counsel) shall have the right to retain one separate counsel, with the fees and expenses to be paid by the indemnifying party, if representation of such indemnified party by the counsel retained by the indemnifying party would be inappropriate due to actual or potential differing interests between such indemnified party and any other party represented by such counsel in such proceeding. The Person claiming indemnification shall have the right to employ separate counsel in any such action and to participate in the defense thereof but the fees and the expenses of such counsel shall not be at the expense of the Person against whom indemnification is sought (unless the indemnifying party fails to promptly defend, in which case the reasonable fees and expenses of such separate counsel shall be borne by the Person against whom indemnification is sought). The failure to deliver written notice to the

10

indemnifying party within a reasonable time of the commencement of any such action, if materially prejudicial to its ability to defend such action, shall relieve such indemnifying party of any liability to the indemnified party for any losses, claims, damages or liabilities for which indemnification would otherwise be available under this Section 2.8, but the omission so to deliver written notice to the indemnifying party will not relieve it of any liability that it may have to any indemnified party otherwise than under this Section 2.8. In no event shall a Person against whom indemnification is sought be obligated to indemnify any Person for any settlement of any claim or action effected without the indemnifying Person's prior written consent which shall not be unreasonably withheld.

(d) If the indemnification provided for in this Section 2.8 is held by a court of competent jurisdiction to be unavailable to an indemnified party with respect to any loss, liability, claim, damage, or expense referred to therein, then each indemnifying party, in lieu of indemnifying such indemnified party hereunder, shall contribute to the amount paid or payable by such indemnified party as a result of such loss, liability, claim, damage, or expense in such proportion as is appropriate to reflect the relative fault of the Company, the respective selling Holders of Registrable Securities, severally and not jointly, and the underwriters in connection with the statements or omissions which resulted in such losses, claims, damages, expenses or liabilities, as well as any other relevant equitable considerations. The relative fault of the Company, the respective selling Holders of Registrable Securities, severally and not jointly, and the underwriters shall be determined by reference to, among other things, whether the untrue or alleged untrue statement of a material fact or the omission or alleged omission to state a material fact relates to information supplied by the Company, the selling Holders of Registrable Securities or the underwriters and the parties' relative intent, knowledge, access to information and opportunity to correct or prevent such statement or omission.

The Company and the selling Holders of Registrable Securities agree that it would not be just and equitable if contribution pursuant to this
Section 2.8 were determined by pro rata or per capita allocation or by any other method of allocation which does not take account of the equitable considerations referred to in the immediately preceding paragraph. In no event, however, shall a Selling Stockholder be required to contribute any amount under this Section 2.8 in excess of the proceeds (net of underwriting discounts, commissions and expenses) received by such Selling Stockholder from its sale of Registrable Securities under such registration statement. No person found guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to contribution from any person who was not found guilty of such fraudulent misrepresentation.

(e) If one or more of the Holders enter into an underwriting agreement in connection with the registration of their Registrable Securities, the provisions of such underwriting agreement concerning indemnification shall supercede the provisions of this Section 2.8. The obligations of the Company and Holders under this Section 2.8 shall survive the completion of any offering of Registrable Securities in a registration statement under this Section 2, and otherwise, and the termination of this Agreement.

2.9 REPORTS UNDER SECURITIES EXCHANGE ACT OF 1934. With a view to making available to the Holders the benefits of Rule 144 (together, with any successor rule, Rule 144) promulgated under the Securities Act and any other rule or regulation of the SEC that may at any

11

time permit a Holder to sell securities of the Company to the public without registration or pursuant to a registration on Form S-3, the Company agrees to use its best efforts to:

(a) make and keep public information available, as those terms are understood and defined in SEC Rule 144, at all times after ninety (90) days after the effective date of the first registration statement filed by the Company for the offering of its securities to the general public, and take all action as may be required as a condition to the availability of SEC Rule 144;

(b) take such action, including the voluntary registration of its Common Stock under Section 12 of the 1934 Act, as is necessary to enable the Holders to utilize Form S-3 for the sale of their Registrable Securities, such action to be taken as soon as practicable after the end of the fiscal year in which the first registration statement filed by the Company for the offering of its securities to the general public is declared effective;

(c) file with the SEC in a timely manner all reports and other documents required of the Company under the Securities Act and the 1934 Act;

(d) furnish to any Holder, so long as the Holder owns any Registrable Securities, forthwith upon request (i) a written statement by the Company that it has complied with the reporting requirements of SEC Rule 144 (at any time after ninety (90) days after the effective date of the first registration statement filed by the Company), the Securities Act and the 1934 Act (at any time after it has become subject to such reporting requirements), or that it qualifies as a registrant whose securities may be resold pursuant to Form S-3 (at any time after it so qualifies), (ii) a copy of the most recent annual or quarterly report of the Company and such other reports and documents so filed by the Company, and (iii) such other information as may be reasonably requested in availing any Holder of any rule or regulation of the SEC which permits the selling of any such securities without registration or pursuant to such form; and

(e) facilitate and expedite transfers of Registrable Securities pursuant to SEC Rule 144, including providing timely notice to its transfer agent to expedite such transfers.

2.10 FORM S-3 REGISTRATION. After the first public offering of its securities registered under the Securities Act, the Company shall use its commercially reasonable efforts to qualify and remain qualified to register securities on Form S-3 (or any successor form) under the Securities Act. In case the Company shall receive from any Holder or Holders a written request or requests that the Company effect a registration on Form S-3 and any related qualification or compliance with respect to all or a part of the Registrable Securities owned by such Holder or Holders, the Company shall use its best efforts to:

(a) promptly give at least thirty (30) days written notice of the proposed registration, and any related qualification or compliance, to all other Holders; and

(b) as soon as practicable, effect such registration and all such qualifications and compliances as may be so requested and as would permit or facilitate the sale and distribution of all or such portion of such Holder's or Holders' Registrable Securities as are specified in such request, together with all or such portion of the Registrable Securities of any other Holder or Holders joining in such request as are specified in a written request given within fifteen (15) days after receipt of such written notice from the Company; provided, however, that

12

the Company shall not be obligated to effect any such registration, qualification or compliance, pursuant to this Section 2.10: (1) if Form S-3 is not available for such offering by the Holders; (2) if the Holders, together with the holders of any other securities of the Company entitled to inclusion in such registration, propose to sell Registrable Securities and such other securities (if any) at an aggregate price to the public (net of any underwriters' discounts or commissions) of less than One Million Dollars ($1,000,000); (3) if the Company shall furnish to the Holders a certificate signed by the Chief Executive Officer of the Company stating that in the good faith judgment of the Board of Directors of the Company, it would be materially detrimental to the Company and its stockholders for such Form S-3 Registration to be effected at such time, in which event the Company shall have the right to defer the filing of the Form S-3 registration statement for a period of not more than ninety (90) days after receipt of the request of the Holder or Holders under this Section 2.10; provided, however, that the Company shall not utilize this right more than once in any twelve (12) month period; (4) if the Company has, within the twelve (12) month period preceding the date of such request, already effected two (2) registrations on Form S-3 for the Holders pursuant to this Section 2.10; or (5) in any particular jurisdiction in which the Company would be required to qualify to do business or to execute a general consent to service of process in effecting such registration, qualification or compliance.

(c) Subject to the foregoing, the Company shall use its best efforts to file a registration statement covering the Registrable Securities and other securities so requested to be registered as soon as practicable after receipt of the request or requests of the Holders. Registrations effected pursuant to this Section 2.10 shall not be counted as demands for registration or registrations effected pursuant to Sections 2.1 or 2.2, respectively.

2.11 ASSIGNMENT OF REGISTRATION RIGHTS. The rights to cause the Company to register Registrable Securities pursuant to this Section 2 may be assigned (but only with all related obligations) by a Holder to (i) a Permitted Transferee (as defined above) of such Registrable Securities or (ii) a transferee who acquires at least 60,000 shares of Registrable Securities (adjusted for any stock dividend, combination, stock split or reclassification), provided in both cases: (a) the Company is, within a reasonable time after such transfer, furnished with written notice of the name and address of such transferee or assignee and the securities with respect to which such registration rights are being assigned; and (b) such transferee or assignee agrees in writing to be bound by and subject to the terms and conditions of this Agreement, including without limitation the provisions of Section 2.13 below.

2.12 LIMITATIONS ON SUBSEQUENT REGISTRATION RIGHTS. From and after the date of this Agreement, the Company shall not, without the prior written consent of the Investors holding of a majority of the outstanding Registrable Securities held by the Investors, (a) allow purchasers of the Company's securities to become a party to this Agreement or (b) grant any other registration rights to any third parties other than subordinate piggyback registration rights.

2.13 "MARKET STAND-OFF" AGREEMENT. Each Investor and Management Stockholder hereby agrees that, during the period of duration specified by the Company and the managing underwriter of Common Stock or other securities of the Company, following the date of the first sale to the public pursuant to a registration statement of the Company filed under the Securities Act, it shall not, to the extent requested by the Company and such underwriter, directly or indirectly sell, offer to sell, contract to sell (including, without limitation, any short sale), grant

13

any option to purchase or otherwise transfer or dispose of (other than to donees who agree to be similarly bound) any securities of the Company held by it at any time during such periods except Common Stock included in such registration; provided, however, that:

(a) officers and directors of the Company, and all holders of more than Five Percent (5%) of the outstanding capital stock of the Company, enter into similar written agreements; and

(b) for the Initial Public Offering, such market stand-off time period shall not exceed one hundred eighty (180) days, and for any other offering, such period shall not exceed ninety (90) days.

In order to enforce the foregoing covenant, the Company may impose stop-transfer instructions with respect to the Registrable Securities of the Investors (and the shares or securities of every other person subject to the foregoing restriction) until the end of such period. Notwithstanding the foregoing, the obligations described in this Section 2.13 shall not apply to a registration relating solely to employee benefit plans on Form S-8 or similar forms which may be promulgated in the future, or a registration relating solely to a SEC Rule 145 transaction on Form S-4 or similar forms which may be promulgated in the future.

2.14 AMENDMENTS. The provisions of this Section 2 may be amended, and the Company may take any action herein prohibited or omit to perform any act herein required to be performed by it, only if the Company has obtained the written consent of (i) each of the Investors and (ii) the Management Stockholders.

2.15 TERMINATION OF REGISTRATION RIGHTS. The rights set forth in Sections 2.1, 2.2. and 2.10 herein shall terminate with respect to a Holder upon the earlier of (i) the third anniversary of the Initial Public Offering, and (ii) the date on which such Holder may sell all of its Registrable Securities pursuant to Rule 144 under the Securities Act.

3. COVENANTS OF THE COMPANY AND THE INVESTORS.

The Company agrees for the benefit of the Investors that it shall comply with the covenants set forth in Sections 3.1, 3.2 and 3.3 and each of the Investors agrees for the benefit of the Company that it shall comply with the covenants set forth in Section 3.4, provided that all covenants set forth in this Section 3 shall terminate as of the closing of the earlier of (i) the Company's Initial Public Offering with an aggregate offering price of at least $25,000,000 and (ii) the acquisition of the Company by another entity by means of any transaction or series of related transactions (including, without limitation, any reorganization, merger or consolidation) that results in the transfer of fifty percent (50%) or more of the outstanding voting power of the Company, or a sale of all or substantially all of the assets of the Company.

3.1 PRE-EMPTIVE RIGHTS. So long as an Investor holds at least 60,000 Registrable Securities or at least 60,000 shares of Series B Preferred Stock (adjusted for any stock dividend, combination, stock split or reclassification), the Company hereby grants such Investor certain pre-emptive rights with respect to future sales of equity securities by the Company. The Company agrees that it will not sell or issue any shares of, or securities convertible into or exercisable for any shares of, any class of its capital stock ("Securities"),

14

unless the Company shall first submit a written offering of such Securities to the Investors in accordance with the following provisions:

(1) The Company shall deliver a notice by certified mail ("Notice") to the Stockholders stating (i) that the Company is offering such Securities, (ii) the number of such Securities to be offered, and (iii) the price and material terms, if any, upon which it proposes to offer such Securities, and offering the Stockholders the opportunity to purchase their Pro Rata Share of the Securities on terms and conditions, including price, not less favorable than those on which the Company proposes to sell such Securities to a third party or parties.

(2) Within twenty (20) days after receipt of the Notice, the Stockholders may elect to purchase or obtain, at the price and on the terms and conditions specified in the Notice, up to their Pro Rata Share of such Securities. The Company shall promptly, in writing, inform each Stockholder who purchases all the Securities available to it (each a "Fully Exercising Stockholder") of any other Stockholder's failure to do likewise. During the ten
(10) day period commencing after the receipt of such information, each Fully Exercising Stockholder shall be entitled to obtain that portion of the Securities not subscribed for by the other Stockholders which is equal to the proportion that the number of Shares issued and held by, or issuable to, such Fully Exercising Stockholder bears to the total number of Shares issued and held by, or issuable to, all Fully Exercising Stockholders who wish to purchase some of the unsubscribed Securities.

(3) If all Securities referred to in the Notice which the Stockholders are entitled to obtain pursuant to Section 3.1(1) are not elected to be obtained as provided in Section 3.1(2) hereof, the Company may, during the sixty (60) day period following the expiration of the period provided in Section 3.1(2) hereof, offer the remaining unsubscribed portion of such Securities to any person or persons at a price not less than, and upon terms and conditions no more favorable to the offeree than those specified in the Notice. If the Company does not consummate a sale of the Securities within such sixty
(60) day period, the right provided hereunder shall be deemed to be revived and such Shares shall not be offered unless first re-offered to the Stockholders in accordance herewith.

(4) The pre-emptive rights in this Section 3.1 shall not be applicable (i) to the issuance or sale of Common Stock (or the grant of options therefor) under the Company's stock option and stock purchase plans currently in effect or hereinafter adopted (collectively, the "Plans"), (ii) to the issuance of securities pursuant to the conversion or exercise of convertible or exercisable securities outstanding as of the date hereof, (iii) to the issuance of securities pursuant to strategic alliances or other partnering agreements approved by the Board of Directors, (iv) to the issuance of Securities pursuant to an acquisition of all or substantially all of the stock or assets of another entity, (v) to issuances of Securities within 40 days of the date hereof; PROVIDED, such issuances are made on no more favorable terms than the terms of the Securities issued to the Investors under the Purchase Agreement, or (vi) issuances of Class A Common Stock upon the conversion of Preferred Stock, and issuances of Series A Preferred Stock upon the conversion of Series B Preferred Stock.

(5) The pre-emptive rights set forth in this Section 3.1 may not be assigned or transferred except by the Investors to a Permitted Transferee.

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3.2 DELIVERY OF FINANCIAL STATEMENTS. The Company will maintain a comparative system of accounts in accordance with generally accepted accounting principles, keep full and complete financial records and furnish to the Investors the following reports:

(a) as soon as available and in any event within one hundred twenty (120) days after the end of each fiscal year, a copy of the balance sheet of the Company as of the end of such year, together with statements of income and retained earnings and cash flow of the Company for such year, audited and reported on by independent public accountants of recognized national standing reasonably satisfactory to the Board of Directors, prepared in accordance with generally accepted accounting principles and practices consistently applied;

(b) as soon as available and in any event within fifty-five
(55) days after the end of each quarter of each fiscal year, a copy of the balance sheet of the Company as of the end of such quarter, together with statements of income and retained earnings and cash flow of the Company for the period commencing at the end of the previous fiscal quarter and ending with the end of such fiscal quarter, all in reasonable detail and duly certified (subject to year-end audit adjustments) by the chief financial officer of the Company as having been prepared in a manner consistent with generally accepted accounting principles and practices consistently applied;

(c) at least thirty (30) days prior to the beginning of each fiscal year, monthly financial projections for the upcoming fiscal year in detail reasonably satisfactory to the Investors; and

(d) such other information relating to the financial condition, business, prospects or results of operations as Investors holding a majority of the Registrable Securities then held by the Investors may reasonably request.

3.3 INSPECTION. For so long as an Investor holds at least 60,000 Registrable Securities or at least 60,000 shares of Series B Preferred Stock (adjusted for any stock dividend, combination, stock split or reclassification), the Company will, upon reasonable prior notice to the Company, permit authorized representatives (including, without limitation, accountants and legal counsel) of such Investor, at the Investor's expense, to visit and inspect any of the properties of the Company, including its books of account (and to make copies thereof and take extracts therefrom), and to discuss its affairs, finances and accounts with its officers, administrative employees and independent accountants, all at such reasonable times during normal business hours and as often as may be reasonably requested by the Investors; provided, that the Company may, as a condition to the exercise of such visitation or inspection rights, require such persons to execute a standard form non-disclosure agreement in form and substance satisfactory to the Company.

3.4 RIGHT OF FIRST REFUSAL. If at any time an Investor desires to transfer any shares of Registrable Securities or Series B Preferred Stock other than to a Permitted Transferee, then such Investor shall deliver a written notice to the Company (the "Offer Notice"). The Offer Notice shall state in reasonable detail the type and number of Registrable Securities to be transferred (the "Offered Securities") and the terms and conditions of such proposed transfer, including the aggregate purchase price to be paid for the Offered Securities and the identity of the proposed transferee(s). The Company shall have twenty (20) days from the date of delivery

16

of the Offer Notice to deliver a written notice to such Investor (the "Acceptance Notice"), electing to purchase all or a portion of the Offered Securities on the terms and conditions, and for the aggregate purchase price, set forth in the Offer Notice, in which case the closing of the purchase by the Company of such shares shall take place as soon as practicable but in no event more than 30 days after delivery of the Acceptance Notice. In the event that the Company does not deliver an Acceptance Notice within 20 days of receipt of the Offer Notice, the Investor shall offer (the "Second Offer Notice") the Offered Securities to the remaining Investors and the Management Stockholders on a pro rata basis. The remaining Investors and the Management Stockholders shall have twenty (20) days from the receipt of such Second Offer Notice to deliver a written notice to the offering Investor electing to purchase all or a portion of the Offered Securities offered to such Investor or Management Stockholder in the Second Offer Notice on the terms and conditions, and for the aggregate purchase price, set forth in the Second Offer Notice, in which case the closing of the purchase by the other Investors and Management Stockholders of such shares shall take place as soon as practicable but in no event more than 30 days after delivery of their Acceptance Notice. Any Offered Securities not purchased by the Company, the other Investors or the Management Stockholders may be sold by the offering Investor to third parties on terms no less favorable to the offering Investor for a period of sixty (60) days.

4. MISCELLANEOUS.

4.1 SURVIVAL OF COVENANTS. Each of the parties hereto agrees that each covenant and agreement made by it in this Agreement or in any certificate, instrument or other document delivered pursuant to this Agreement is material, shall be deemed to have been relied upon by the other parties and, except as provided herein, shall remain operative and in full force and effect after the date hereof regardless of any investigation. This Agreement shall not be construed so as to confer any right or benefit upon any Person other than the parties hereto and their respective successors and permitted assigns to the extent contemplated herein.

4.2 LEGEND ON SECURITIES. The Company, the Investors and the Management Stockholders acknowledge and agree that the following legend shall be typed on each certificate evidencing any of the securities issued hereunder held at any time by any of the Investors, the Management Stockholders or their Permitted Transferees:

THE SECURITIES REPRESENTED HEREBY ARE SUBJECT TO THE PROVISIONS OF AN INVESTORS' RIGHTS AGREEMENT DATED AS OF MAY 20, 1999, INCLUDING THEREIN CERTAIN RESTRICTIONS ON TRANSFER. A COMPLETE AND CORRECT COPY OF THIS AGREEMENT IS AVAILABLE FOR INSPECTION AT THE PRINCIPAL OFFICE OF THE COMPANY AND WILL BE FURNISHED UPON WRITTEN REQUEST AND WITHOUT CHARGE.

4.3 SUCCESSORS AND ASSIGNS. Except as otherwise provided herein, the terms and conditions of this Agreement shall inure to the benefit of and be binding upon the respective successors and assigns of the parties (including transferees of any securities). Nothing in this Agreement, express or implied, is intended to confer upon any party other than the parties hereto or their respective successors and assigns any rights, remedies, obligations, or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement.

17

4.4 GOVERNING LAW. This Agreement shall be governed by and construed under the laws of the State of New York, exclusive of the provisions thereof governing conflicts of laws.

4.5 COUNTERPARTS. This Agreement may be executed in any number of counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

4.6 TITLES AND SUBTITLES; GENDER. The titles and subtitles used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this Agreement. The use in this Agreement of the masculine pronoun in reference to a party hereto shall be deemed to include the feminine member, and vice versa as the context may require.

4.7 NOTICES. Any notice, request, demand or other communication required or permitted hereunder shall be given in writing and shall be deemed effectively given upon personal delivery to the party to be notified, upon the date of transmittal of services via telecopy to the party to whom notice is being given, or on the fifth day after deposit in the United States Post Office, by registered or certified mail, with postage and fees prepaid, return receipt requested, and addressed to the other party to:

(a) if to the Company, c/o 1-800-FLOWERS.COM, Inc., 1600 Stewart Avenue, Westbury, New York 11590, attention to Chief Executive Officer, with a copy to Brobeck, Phleger & Harrison LLP, New York, New York 10019, attention to Alexander D. Lynch, or such other address designated by the Company to the Investors and the other parties hereto in writing;

(b) if to the Investors, at the mailing address as shown on the signature pages hereto, with a copy to (i) Cleary, Gottlieb, Steen & Hamilton, One Liberty Plaza, New York, New York 10006, attention to Laurent Alpert, (ii) Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, 155 Constitution Drive, Menlo Park, California 94025, attention to Steve Spurlock, (iii) Simpson Thacher & Bartlett, 425 Lexington Avenue, New York, New York 10017, attention to William Curbow, and (iv) Sullivan & Cromwell, 125 Broad Street, New York, New York 10004, attention to Stephen A. Grant, or at such other address designated by an Investor to the Company and the other Investors in writing.

(c) if to the Management Stockholders, attention to James F. McCann and Christopher G. McCann, c/o 1-800-FLOWERS.COM, Inc., 1600 Stewart Avenue, Westbury, New York 11590, with a copy to Brobeck, Phleger & Harrison LLP, New York, New York 10019, attention to Alexander D. Lynch, and Gallagher, Walker, Bianco & Plastaras, 98 Willis Avenue, Mineola, New York 11501, attention to Jerry Gallagher, or such other address designated by the Management Stockholders to the Company and the Investors hereto in writing.

4.8 EXPENSES. If any action at law or in equity is necessary to enforce or interpret the terms of this Agreement, the prevailing party shall be entitled to reasonable attorneys' fees, costs and necessary disbursements in addition to any other relief to which such party may be entitled.

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4.9 AMENDMENTS AND WAIVERS. Any term of this Agreement may be amended and the observance of any term of this Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively), only with the written consent of (i) the Company, (ii) Management Stockholders (or their Permitted Transferees) representing a majority in interest of the Common Stock held by all Management Stockholders (or their Permitted Transferees), and (iii) each of the Investors (or their Permitted Transferees) holding eighty-five percent (85%) of the sum of Registrable Securities and Series B Preferred Stock then outstanding and held by the Investors (or their Permitted Transferees). Any amendment or waiver effected in accordance with this paragraph shall be binding upon each holder of any securities purchased under the Purchase Agreement then outstanding, each future holder of all such securities, and the Company.

4.10 SEVERABILITY. If one or more provisions of this Agreement are held to be unenforceable under applicable law, such provision shall be excluded from this Agreement and the balance of the Agreement shall be interpreted as if such provision were so excluded and shall be enforceable in accordance with its terms.

4.11 AGGREGATION OF STOCK. All shares of Registrable Securities held or acquired by affiliated entities or persons shall be aggregated together for the purpose of determining the availability of any rights under this Agreement.

4.12 ENTIRE AGREEMENT; AMENDMENT; WAIVER. This Agreement and the documents referred to herein constitute the entire agreement among the parties with regard to the subjects hereof and thereof.

[Remainder of this page intentionally left blank]

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IN WITNESS WHEREOF, the parties have caused this Investors' Rights Agreement to be duly executed and delivered as of the date first above written.

1-800-FLOWERS.COM, INC.

By: /s/ James F. McCann
   __________________________________
Name:    James F. McCann
Title:   Chief Executive Officer

MANAGEMENT STOCKHOLDERS:

JAMES F. MCCANN

/s/ James F. McCann
_____________________________________
Address:  1600 Stewart Avenue
          Westbury, NY 11590

CHRISTOPHER G. MCCANN

/s/ Christopher G. McCann
_____________________________________
Address:  1600 Stewart Avenue
          Westbury, NY 11590

INVESTORS' RIGHTS AGREEMENT


SOFTBANK AMERICA INC.

By: /s/ Steven J. Murray
   ________________________________
Name:    Steven J. Murray
Title:   Treasurer

INVESTORS' RIGHTS AGREEMENT


FORUM HOLDING AMSTERDAM B.V.

By: /s/ Jean-Bernard Tellio
   _______________________________________
Name:     Jean-Bernard Tellio
Address:  Lokatellikade 1
          Parnassustoren
          1076 AZ Amsterdam
          THE NETHERLANDS

INVESTORS' RIGHTS AGREEMENT


CHASE VENTURE CAPITAL ASSOCIATES

By: Chase Capital Partners,
its General Partner

By:      /s/ Stephen P. Murray
         __________________________________
         Stephen P. Murray
         General Partner

INVESTORS' RIGHTS AGREEMENT


BENCHMARK CAPITAL PARTNERS II, L.P.
as nominee for
Benchmark Capital Partners II, L.P.
Benchmark Founders' Fund II, L.P.
Benchmark Founders' Fund II-A, L.P.
Benchmark Members' Fund, L.P.

By: Benchmark Capital Management Co. II, L.L.C.,
its general partner

By: /s/ Kevin Harvey
    _________________________________________
    Managing Member

BENCHMARK CAPITAL PARTNERS III, L.P.
as nominee for
Benchmark Capital Partners III, L.P.
Benchmark Founders' Fund III, L.P.
Benchmark Founders' Fund III-A, L.P.
Benchmark Members' Fund III, L.P.

By: Benchmark Capital Management Co. III, L.L.C.,
its general partner

By: /s/ Kevin Harvey
    _________________________________________
    Managing Member

BENCHMARK INVESTORS III, L.P.

By: Benchmark Capital Management Co. III, L.L.C.,
its general partner

By: /s/ Kevin Harvey
    _________________________________________
    Managing Member

INVESTORS' RIGHTS AGREEMENT


BROBECK, PHLEGER & HARRISON LLP

By: /s/ Alexander D. Lynch
    _________________________________________
    Name: Alexander D. Lynch
    Title: Partner

INVESTORS' RIGHTS AGREEMENT


/s/ T. Guy Minetti
-----------------------------------------
T. Guy Minetti


/s/ Gerard M. Gallagher
-----------------------------------------
Gerard M. Gallagher


/s/ Alexander D. Lynch
-----------------------------------------
Alexander D. Lynch


/s/ Kenneth R. McVay
-----------------------------------------
Kenneth R. McVay

INVESTORS' RIGHTS AGREEMENT


Exhibit 10.17

1-800-FLOWERS.COM, INC.

STOCK PURCHASE AGREEMENT

MAY 20, 1999


TABLE OF CONTENTS

                                                                            Page
                                                                            ----

1.       Purchase and Sale of Stock............................................1
         1.1.     Sale and Issuance of Series B Preferred Stock and Class
                  B Common Stock...............................................1
         1.2.     Closing......................................................1

2. Representations and Warranties of the Company.........................2
2.1. Organization, Good Standing and Qualification................2
2.2. Capitalization and Voting Rights.............................2
2.3. Subsidiaries.................................................3
2.4. Authorization................................................3
2.5. Valid Issuance of Series B Preferred Stock...................3
2.6. Governmental Consents........................................4
2.7. Offering.....................................................4
2.8. Litigation and Government Proceedings........................4
2.9. Patents and Trademarks.......................................4
2.10. Compliance with Other Instruments............................5
2.11. Related-Party Transactions...................................5
2.12. Financial Statements.........................................5
2.13. Changes......................................................6
2.14. Tax Returns, Payments and Elections..........................7
2.15. Permits......................................................8
2.16. Environmental Matters........................................8
2.17. Registration Rights..........................................8
2.18. Corporate Documents; Minute Books............................8
2.19. Title to Property and Assets.................................9
2.20. Insurance....................................................9
2.21. Employee Benefit Plans.......................................9
2.22. Labor Matters................................................9
2.23. Year 2000 Compliance........................................10
2.24. Disclosure..................................................10

3. Representations and Warranties of the McCanns........................10
3.1. Title to Stock..............................................10
3.2. Authorization...............................................10
3.3. Title Upon Transfer.........................................11
3.4. Governmental Consents.......................................11
3.5. Compliance with Other Instruments...........................11
3.6. Litigation..................................................11

4. Representations and Warranties of the Investors......................11
4.1. Authorization...............................................11


4.2. Purchase Entirely for Own Account...........................11
4.3. Disclosure of Information...................................12
4.4. Investment Experience.......................................12
4.5. Accredited Investor.........................................12
4.6. Restricted Securities.......................................12
4.7. Further Limitations on Disposition..........................12
4.8. Legends.....................................................13
4.9. Further Representations by Foreign Investors................13

5. Conditions of Investor's Obligations at Closing......................13
5.1. Representations and Warranties..............................14
5.2. Performance.................................................14
5.3. Compliance Certificate......................................14
5.4. Qualifications..............................................14
5.5. Proceedings and Documents...................................14
5.6. Opinion of Company Counsel..................................14
5.7. Investors'Rights Agreement..................................14
5.8. Chase Consent and Amendments................................14
5.9. Management Rights...........................................14

6. Conditions of the Company's and the McCanns'Obligations at Closing...14
6.1. Representations and Warranties..............................15
6.2. Payment of Purchase Price...................................15
6.3. Qualifications..............................................15
6.4. Investors'Rights Agreement..................................15

7. Post-Closing Covenants...............................................15
7.1. Hart-Scott-Rodino...........................................15
7.2. Filing of Third Amended and Restated Certificate............15
7.3. Mandatory Election to Convert Class B Common Stock..........15
7.4. Conversion of Series B Preferred Stock......................15
7.5. Board of Directors..........................................16

8. Miscellaneous........................................................16
8.1. Survival....................................................16
8.2. Successors and Assigns......................................16
8.3. Governing Law...............................................16
8.4. Titles and Subtitles........................................16
8.5. Notices.....................................................16
8.6. Finder's Fee................................................16
8.7. Expenses....................................................17
8.8. Amendments and Waivers......................................17
8.9. Severability................................................17
8.10. Entire Agreement............................................17
8.11. Counterparts................................................17


STOCK PURCHASE AGREEMENT

THIS STOCK PURCHASE AGREEMENT (this "Agreement") is made on the 20th day of May, 1999, by and among 1-800-FLOWERS.COM, Inc., a Delaware corporation (the "Company"), James F. McCann, Christopher G. McCann (with James F. McCann, the "McCanns") and the investors listed on SCHEDULE A hereto (each, an "Investor" and collectively, the "Investors").

THE PARTIES HEREBY AGREE AS FOLLOWS:

1. Purchase and Sale of Stock.

1.1. SALE AND ISSUANCE OF SERIES B PREFERRED STOCK AND CLASS B COMMON STOCK.

(a) The Company shall adopt and file with the Secretary of State of Delaware on or before the Closing (as defined below) the Second Amended and Restated Certificate of Incorporation in the form attached hereto as EXHIBIT A-1 (the "Restated Certificate").

(b) Subject to the terms and conditions of this Agreement, each Investor agrees, severally, to purchase at the Closing and the Company agrees to sell and issue to each Investor at the Closing, that number of shares of the Company's Series B Preferred Stock, par value $0.01 per share (the "Series B Preferred Stock"), set forth opposite each Investor's name on SCHEDULE A hereto for the purchase price set forth thereon.

(c) Subject to the terms and conditions of this Agreement, Benchmark Capital Partners II, L.P., Benchmark Capital Partners III, L.P. and Benchmark Investors III, L.P. (collectively, "Benchmark") and SOFTBANK America Inc. ("Softbank") agree, severally, to purchase at the Closing and James F. McCann and Christopher G. McCann each agree to sell to Benchmark and Softbank at the Closing, that number of shares of the Company's Class B Common Stock, par value $0.01 per share (the "Class B Common Stock" and with the Series B Preferred Stock, the "Stock"), set forth opposite such Investor's name on SCHEDULE A hereto for the purchase price set forth thereon.

1.2. CLOSING. The purchase and sale of the Stock shall take place at the offices of Brobeck, Phleger & Harrison LLP, 1633 Broadway, New York, New York 10019, at 12:00 p.m., on May 20, 1999, or at such other time and place as the Company, the McCanns and the Investors acquiring in the aggregate more than half the shares of Stock sold pursuant hereto mutually agree upon orally or in writing (which time and place are designated as the "Closing"). At the Closing, the Company and the McCanns shall deliver to each Investor a certificate representing the Series B Preferred Stock and Class B Common Stock, as the case may be, that such Investor is purchasing against payment of the purchase price therefor by wire transfer to an account or accounts specified by the Company and the McCanns one day prior to the Closing.


2. Representations and Warranties of the Company. The Company hereby represents and warrants to each Investor that, except as set forth on the Schedule of Exceptions (the "Schedule of Exceptions") furnished each Investor and special counsel for the Investors prior to execution hereof and attached hereto as SCHEDULE B, which exceptions shall be deemed to be representations and warranties as if made hereunder:

2.1. ORGANIZATION, GOOD STANDING AND QUALIFICATION. The Company is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware and has all requisite corporate power and authority to carry on its business as now conducted. The Company and its subsidiaries are duly qualified to transact business and are in good standing in each jurisdiction in which the failure to so qualify would have a Material Adverse Effect (as defined in Section 2.8).

2.2. CAPITALIZATION AND VOTING RIGHTS. The authorized capital of the Company consists, or will consist immediately prior to the Closing, of:

(a) Preferred Stock. Two million four hundred thirty four thousand eight hundred twenty two (2,434,822) shares of Preferred Stock, par value $0.01 (the "Preferred Stock"), of which (i) one million two hundred thousand (1,200,000) shares have been designated Series A Preferred Stock (the "Series A Preferred Stock"), (ii) one million two hundred thousand (1,200,000) shares have been designated Series B Preferred Stock, of which up to 1,122,746 will be sold pursuant to this Agreement, and (ii) thirty four thousand eight hundred and twenty two (34,822) shares have been designated Series C Preferred Stock (the "Series C Preferred Stock"). The shares of Series C Preferred Stock shall be automatically redeemed by the Company upon their issuance. The rights, privileges and preferences of the Series A Preferred Stock and the Series B Preferred Stock will be as stated in the Company's Restated Certificate.

(b) Common Stock. 400,000,000 shares of common stock, par value $0.01 (the "Common Stock"), of which (i) two hundred million (200,000,000) shares have been designated Class A Common Stock (the "Class A Common Stock"), of which 42,807 shares are issued and outstanding, and (ii) two hundred million (200,000,000) shares have been designated Class B Common Stock (the "Class B Common Stock" and with the Class A Common Stock, the "Common Stock"), of which 4,391,814 shares are issued and outstanding.

(c) Prior to the filing of the Restated Certificate, the outstanding shares of Common Stock are owned by the stockholders and in the numbers specified on Schedule 2.2 hereto.

(d) The outstanding shares of Common Stock are all duly and validly authorized and issued, fully paid and nonassessable, and were issued in compliance with all applicable state and federal laws concerning the issuance of securities.


Except for (i) the conversion privileges of the Series B Preferred Stock to be issued under this Agreement, (ii) the rights provided in
Section 2 of the Investors' Rights Agreement, (iii) currently outstanding options to purchase 123,750 shares of Class B Common Stock granted to employees pursuant to the Company's 1997 Stock Option Plan (the "Option Plan"), and (iv) a currently outstanding warrant to purchase 237,104 shares of Class B Common Stock, there are no outstanding options, warrants, rights (including conversion or preemptive rights) or agreements for the purchase or acquisition from the Company of any shares of its capital stock. In addition to the aforementioned options, the Company has reserved an additional 474,794 shares of Class B Common Stock for purchase upon exercise of options to be granted in the future under the Option Plan. The parties hereby acknowledge that the Company intends to terminate its authority to issue options under the Option Plan, to adopt stock option and other employee incentive plans in connection with its initial public offering and to reserve up to an aggregate of fifteen percent (15%) of its fully-diluted, post-initial public offering Class A Common Stock for issuance under such plans. Except as set forth on Schedule 2.2, the Company is not a party or subject to any agreement or understanding, and, to the Company's knowledge, there is no agreement or understanding between any persons and/or entities, which affects or relates to the voting or giving of written consents with respect to any security or by a director of the Company.

2.3. SUBSIDIARIES. Other than as set forth on the Schedule of Exceptions, each of the Company's subsidiaries is duly organized and existing under the laws of its jurisdiction of organization and is in good standing under such laws. Schedule 2.3 of the Schedule of Exceptions contains a list of all of the Company's direct and indirect subsidiaries. None of the Company's subsidiaries owns or leases property or engages in any activity in any jurisdiction that might require its qualification to do business as a foreign corporation and in which the failure so to qualify would have a Material Adverse Effect.

2.4. AUTHORIZATION. All corporate action on the part of the Company, its officers, directors and stockholders necessary for the authorization, execution and delivery of this Agreement and the Investors' Rights Agreement, the performance of all obligations of the Company hereunder and thereunder, and the authorization (or reservation for issuance), sale and issuance of the Stock being sold hereunder, the Series A Preferred Stock issuable upon conversion of the Series B Preferred Stock and the Class A Common Stock issuable upon conversion of the Series A Preferred Stock has been taken or will be taken prior to the Closing. This Agreement and the Investors' Rights Agreement constitute valid and legally binding obligations of the Company, enforceable in accordance with their respective terms, except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium and other laws of general application affecting enforcement of creditors' rights generally, (ii) as limited by laws relating to the availability of specific performance, injunctive relief or other equitable remedies, and (iii) to the extent the indemnification provisions contained in the Investors' Rights Agreement may be limited by applicable federal or state securities laws.


2.5. VALID ISSUANCE OF SERIES B PREFERRED STOCK. The Series B Preferred Stock that is being purchased from the Company by the Investors hereunder, when issued, sold and delivered in accordance with the terms of this Agreement for the consideration expressed herein, will be duly and validly issued, fully paid and nonassessable and will be free of restrictions on transfer, other than restrictions on transfer under this Agreement and the Investors' Rights Agreement, and under applicable state and federal securities laws. The Series A Preferred Stock issuable upon conversion of the Series B Preferred Stock purchased under this Agreement and the Class A Common Stock issuable upon conversion of the Series A Preferred Stock have been duly and validly reserved for issuance and, upon issuance in accordance with the terms of the Restated Certificate, will be duly and validly issued, fully paid and nonassessable and will be free of restrictions on transfer, other than restrictions on transfer under this Agreement and the Investors' Rights Agreement and under applicable state and federal securities laws.

2.6. GOVERNMENTAL CONSENTS. No consent, approval, order or authorization of, or registration, qualification, designation, declaration or filing with, any federal, state or local governmental authority on the part of the Company is required in connection with the consummation of the transactions contemplated by this Agreement, except for: (i) filings required pursuant to applicable federal and state securities laws and blue sky laws, which filings will be effected within the required statutory period, and (ii) filings under the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

2.7. OFFERING. Subject in part to the truth and accuracy of each Investor's representations set forth in Section 4 of this Agreement, the offer, sale and issuance of the Stock as contemplated by this Agreement are exempt from the registration requirements of the Securities Act of 1933, as amended (the "Act"), and the qualification or registration requirements of applicable blue sky laws. Neither the Company nor any authorized agent acting on its behalf will take any action hereafter that would cause the loss of such exemptions.

2.8. LITIGATION AND GOVERNMENT PROCEEDINGS. Except as set forth on Schedule 2.8 of the Schedule of Exceptions, there is no action, suit, proceeding or investigation pending, or to the Company's knowledge, currently threatened against the Company or its subsidiaries that questions the validity of this Agreement or the Investors' Rights Agreement or the right of the Company to enter into such agreements or to consummate the transactions contemplated hereby or thereby, or that could reasonably be expected to result, either individually or in the aggregate, in a material adverse change in the business, assets or condition, financially or otherwise, of the Company and its subsidiaries taken as a whole (a "Material Adverse Effect"), or any change in the current equity ownership of the Company or its subsidiaries. The Company and its subsidiaries are not a party or subject to the provisions of any order, writ, injunction, judgment or decree of any court or governmental


agency or instrumentality that could be reasonably likely to result in a Material Adverse Effect.

2.9. PATENTS AND TRADEMARKS. To the best of its knowledge (but without having conducted any special investigation or patent search), the Company and its subsidiaries have sufficient title, ownership or rights to use all patents, trademarks, service marks, trade names, copyrights, trade secrets and proprietary rights necessary for their business as now conducted without any conflict with or infringement of the rights of others, except where such conflict or infringement would not have a Material Adverse Effect. Other than franchise agreements or agreements with "BloomNet" florists, in each case entered into in the ordinary course of business, except as set forth on Schedule 2.9 there are no outstanding options, licenses, or agreements of any kind relating to the foregoing, nor is the Company or its subsidiaries bound by or a party to any options, licenses or agreements of any kind with respect to the patents, trademarks, service marks, trade names, copyrights, trade secrets and proprietary rights of any other person or entity, in any case where such agreement involves payments by the Company in excess of $1 million per year. The Company has not received any communications within the past twelve (12) months alleging that the Company or its subsidiaries have violated any of the patents, trademarks, service marks, trade names, copyrights or trade secrets or other proprietary rights of any other person or entity, which violations could be reasonably likely to have a Material Adverse Effect. Neither the execution nor delivery of this Agreement or the Investors' Rights Agreement, nor the carrying on of the Company's business by the key employees and executive officers of the Company, will, to the best of the Company's knowledge, conflict with or result in a breach of the terms, conditions or provisions of, or constitute a default under, any contract, covenant or instrument under which any of such key employees and executive officers is now obligated which could be reasonably likely to have a Material Adverse Effect.

2.10. COMPLIANCE WITH OTHER INSTRUMENTS. The Company is not in violation of any provision of its Restated Certificate or Bylaws. No third party consents or waivers are required to be obtained in connection with the consummation of the transactions contemplated by this Agreement or the Investors' Rights Agreement which will not be obtained prior to the Closing. To its knowledge, the Company and its subsidiaries are not in violation of any instrument, judgment, order, writ, decree or contract, statute, rule or regulation to which the Company or its subsidiaries are subject and a violation of which could be reasonably likely to have a Material Adverse Effect. The execution, delivery and performance of this Agreement and the Investors' Rights Agreement and the consummation of the transactions contemplated hereby and thereby will not result in any such violation, or be in conflict with or constitute, with or without the passage of time and giving of notice, either a default under any such provision or an event that results in the creation of any lien, charge or encumbrance upon any assets of the Company or its subsidiaries or the suspension, revocation,


impairment, forfeiture or nonrenewal of any material permit, license, authorization or approval applicable to the Company or its subsidiaries, their respective business or operations or any of their respective material assets or properties.

2.11. RELATED-PARTY TRANSACTIONS . Except as set forth on the Schedule of Exceptions, no stockholder, employee, officer or director of the Company or member of his or her immediate family is indebted to the Company or any of its subsidiaries, nor is the Company or any of its subsidiaries indebted (or committed to make loans or extend or guarantee credit) to any of them, in both cases in an amount greater than $60,000. Except as set forth on the Schedule of Exceptions, to the best of the Company's knowledge, none of such persons has any direct or indirect ownership interest in any firm or corporation with which the Company or any of its subsidiaries is affiliated or with which the Company or any of its subsidiaries has a business relationship, or any firm or corporation that competes with the Company, except that employees, stockholders, officers or directors of the Company and members of their immediate families may own stock in publicly traded companies that may compete with the Company. Except as set forth on the Schedule of Exceptions, no stockholder, employee, officer or director of the Company or any member of the immediate family of any employee, officer or director of the Company is directly or indirectly interested in any material contract or transaction with the Company or any of its subsidiaries in which the amount involved exceeds $60,000.

2.12. FINANCIAL STATEMENTS.

(a) The Company has delivered to each Investor its audited consolidated financial statements (balance sheet and statement of operations, statement of stockholders' equity and statement of cash flows, including notes thereto) at June 28, 1998 and for the fiscal year then ended, and unaudited consolidated financial statements at and for the nine-month period ended March 27, 1999 (the "Financial Statements"). The Financial Statements have been prepared in accordance with generally accepted accounting principles applied on a consistent basis throughout the periods indicated and with each other. The Financial Statements fairly present the financial condition and operating results of the Company and its subsidiaries as of the dates, and for the periods, indicated therein. Except as set forth in the Financial Statements, the Company and its subsidiaries have no material liabilities, contingent or otherwise, other than (i) liabilities incurred in the ordinary course of business subsequent to March 27, 1999 and (ii) obligations under contracts and commitments incurred in the ordinary course of business and not required under generally accepted accounting principles to be reflected in the Financial Statements, which, in both cases, individually or in the aggregate, are not material to the financial condition or operating results of the Company. Except as disclosed in the Financial Statements, neither the Company nor any of its subsidiaries is a guarantor or indemnitor of any indebtedness of any other person, firm or corporation. The Company maintains and will continue to maintain a standard system of accounting established and administered in accordance with generally accepted accounting principles.


(b) The Company has delivered its restated Financial Statements (the "Restated Financial Statements") to the Investors. The Restated Financial Statements have been prepared in accordance with generally accepted accounting principles applied on a consistent basis throughout the periods indicated and with each other. The Restated Financial Statements fairly present the financial condition and operating results of the Company and its subsidiaries as of the dates, and for the periods, indicated therein. Except as set forth in the Restated Financial Statements, the Company and its subsidiaries have no material liabilities, contingent or otherwise, other than (i) liabilities incurred in the ordinary course of business subsequent to March 27, 1999 and (ii) obligations under contracts and commitments incurred in the ordinary course of business and not required under generally accepted accounting principles to be reflected in the Restated Financial Statements, which, in both cases, individually or in the aggregate, are not material to the financial condition or operating results of the Company. Except as will be disclosed in the Restated Financial Statements, neither the Company nor any of its subsidiaries is a guarantor or indemnitor of any indebtedness of any other person, firm or corporation.

2.13. CHANGES. Except as set forth on Schedule 2.13 of the Schedule of Exceptions, since March 27, 1999 there has not been:

(a) any change in the assets, liabilities, financial condition or operating results of the Company or its subsidiaries from that reflected in the Financial Statements or the Restated Financial Statements which has caused a Material Adverse Effect;

(b) any damage, destruction or loss, whether or not covered by insurance, resulting in a Material Adverse Effect;

(c) any satisfaction or discharge of any lien, claim or encumbrance or payment of any obligation by the Company or its subsidiaries, except in the ordinary course of business and that has not caused and that will not cause a Material Adverse Effect;

(d) any material change or amendment to a material contract or arrangement by which the Company or its subsidiaries or any of their respective assets or properties is bound or subject which involves payment by the Company or its subsidiaries in excess of $1 million per year;

(e) any material change in any compensation arrangement or agreement with any executive officer;

(f) any sale, assignment or transfer (other than to its subsidiaries) of any material patents, trademarks, copyrights, trade secrets or other intangible assets;

(g) any resignation or termination of employment of any key executive officer of the Company; and the Company, to the best of its knowledge, does not know of the impending resignation or termination of employment of any officer;


(h) any receipt of notice that there has been a loss of, or material order cancellation by, any major customer of the Company or its subsidiaries that has caused or will cause a Material Adverse Effect;

(i) any mortgage, pledge, transfer of a security interest in, or lien, created by the Company or its subsidiaries, with respect to any of their material properties or assets, except liens for taxes not yet due or payable;

(j) any material indebtedness, including any loans or guarantees, made by the Company or any of its subsidiaries to or for the benefit of the Company's employees, officers or directors, or any members of their immediate families, other than travel advances and other advances made in the ordinary course of its business;

(k) except as contemplated by the Restated Certificate, any declaration, setting aside or payment or other distribution in respect of any of the Company's capital stock, or any direct or indirect redemption, purchase or other acquisition of any of such stock by the Company;

(l) to the best of the Company's knowledge, any other event or condition of any character that could be reasonably likely to have a Material Adverse Effect; or

(m) any agreement or commitment by the Company to do any of the things described in this Section 2.13.

2.14. TAX RETURNS, PAYMENTS AND ELECTIONS. Except as set forth on the Schedule of Exceptions: The Company and its subsidiaries have filed all tax returns and reports (including information returns and reports) as required by law. These returns and reports are true and correct in all material respects except to the extent that a reserve has been reflected on the Financial Statements in accordance with generally accepted accounting principles. The Company and its subsidiaries have paid all taxes and other assessments due, except those contested by it in good faith and except to the extent that a reserve has been reflected on the Financial Statements in accordance with generally accepted accounting principles. The provision for taxes of the Company and its subsidiaries as shown in the Financial Statements is, and in the Restated Financial Statements will be, adequate for taxes due or accrued as of the date thereof. The Company has not elected pursuant to the Internal Revenue Code of 1986, as amended (the "Code"), to be treated as a Subchapter S corporation or a collapsible corporation pursuant to Section 1362(a) or Section 341(f) of the Code, nor has it made any other elections pursuant to the Code (other than elections that relate solely to methods of accounting, depreciation or amortization) that would have Material Adverse Effect. The Company and its subsidiaries have never had any tax deficiency proposed or assessed against any of them and have not executed any waiver of any statute of limitations on the assessment or collection of any tax or governmental charge. None of the Company's and its subsidiaries' federal income tax returns and none of their respective state income or franchise tax or sales or use tax returns has ever been audited by governmental authorities. Since March 27, 1999, the Company and its subsidiaries have not incurred any taxes, assessments or governmental charges other than in the ordinary course of business and the Company has made adequate provisions on


their books of account for all taxes, assessments and governmental charges with respect to their business, properties and operations for such period. The Company and its subsidiaries have withheld or collected from each payment made to each of their employees the amount of all taxes (including, but not limited to, federal income taxes, Federal Insurance Contribution Act taxes and Federal Unemployment Tax Act taxes) required to be withheld or collected therefrom, and have paid the same to the proper tax receiving officers or authorized depositories, unless the failure to do so could not reasonably be likely to have a Material Adverse Effect.

2.15. PERMITS. The Company and its subsidiaries have all franchises, permits, licenses and any similar authority necessary for the conduct of their business, the lack of which could be reasonably likely to result in a Material Adverse Effect. The Company and its subsidiaries are not in default in any material respect under any of such franchises, permits, licenses or other similar authority which could be reasonably likely to result in a Material Adverse Effect.

2.16. ENVIRONMENTAL MATTERS. The Company and its subsidiaries are in compliance in all material respects with all applicable statutes, laws or regulations relating to the environment or occupational health and safety and, to its knowledge, there are no facts, events, conditions, circumstances, activities, practices, incidents, actions, omissions or plans (a) that, individually or in the aggregate, would reasonably be expected to give rise to any statutory liability of the Company or any of its subsidiaries under any environmental or occupational health and safety law or (b) that would reasonably be expected to form the basis of any material claim, action, suit, proceeding, hearing, investigation or inquiry involving the Company or its subsidiaries, in each case of (a) and (b) except where such liability, claim, action, suit, proceeding, hearing, investigation or inquiry would not be reasonably likely to have a Material Adverse Effect.

2.17. REGISTRATION RIGHTS. Except as provided in the Investors' Rights Agreement or as provided in the Schedule of Exceptions, the Company has not granted or agreed to grant any registration rights, including piggyback rights, to any person or entity.

2.18. CORPORATE DOCUMENTS; MINUTE BOOKS. The Restated Certificate and Bylaws of the Company are in the form of Exhibits A-1 and B attached hereto. The minute books of the Company made available to the Investors contain a summary of all meetings of directors and stockholders since 1992 and all matters voted on in such minutes are accurately reflected in such minutes.

2.19. TITLE TO PROPERTY AND ASSETS. The property and assets the Company and its subsidiaries own are owned by the Company and its subsidiaries, respectively, free and clear of all mortgages, liens, loans and


encumbrances, except (i) as reflected in the Financial Statements or the Restated Financial Statements, (ii) for statutory liens for the payment of current taxes that are not yet delinquent, and (iii) for liens, encumbrances and security interests that arise in the ordinary course of business and minor defects in title, none of which, individually or in the aggregate, could be reasonably likely to have a Material Adverse Effect. With respect to the property and assets they lease, the Company and its subsidiaries are in material compliance with such leases and, to the Company's knowledge, hold a valid leasehold interest free of any liens, claims or encumbrances, subject to clauses
(i)-(iii).

2.20. INSURANCE. The Company and its subsidiaries have in full force and effect fire and casualty insurance policies, with extended coverage, sufficient in amount (subject to reasonable deductibles) to allow them to replace any of their material properties that might be damaged or destroyed. The Company and its subsidiaries have in full force and effect products liability and errors and omissions insurance in amounts customary for companies similarly situated.

2.21. EMPLOYEE BENEFIT PLANS. The Company and its subsidiaries do not maintain or contribute to any employee benefit plan, fringe benefit, stock option, bonus or incentive plan, severance pay policy or agreement, deferred compensation agreement, or any similar plan or agreement (an "Employee Benefit Plan") other than the Employee Benefit Plans identified and described on the Schedule of Exceptions. The terms and operation of each Employee Benefit Plan have complied in all material respects with all applicable laws and regulations relating to such Employee Benefit Plans. There are no unfunded obligations of the Company or its subsidiaries under any retirement, pension, profit-sharing, deferred compensation plan or similar program. The Company and its subsidiaries are not required to make any payments or contributions to any Employee Benefit Plan pursuant to any collective bargaining agreement or, to the knowledge of the Company, any applicable labor relations law, and all Employee Benefit Plans are terminable at the discretion of the Company or its subsidiaries without liability to the Company or its subsidiaries upon or following such termination. The Company and its subsidiaries have never maintained or contributed to any Employee Benefit Plan providing or promising any health or other nonpension benefits to terminated employees.

2.22. LABOR MATTERS. Except as set forth on the Schedule of Exceptions, neither the Company nor its subsidiaries are bound by or subject to (and none of its assets or properties is bound by or subject to) any written or oral, express or implied, contract, commitment or arrangement with any labor union and no labor union has requested or, to the Company's knowledge, has sought to represent any of the employees, representatives or agents of the Company or its subsidiaries. There is no strike or other labor dispute involving the Company or its subsidiaries pending, or to the Company's knowledge, threatened, that could be reasonably likely to have a Material Adverse Effect, nor is the Company aware of any labor organization activity involving its employees or the employees of its subsidiaries. The Company is not aware that any executive officer intends


to terminate his employment with the Company, nor does the Company have a present intention to terminate the employment of any of the foregoing. The employment of each officer and employee of the Company is terminable at the will of the Company. To the best of its knowledge, the Company and its subsidiaries have complied in all material respects with all applicable state and federal equal employment opportunity and other laws related to employment, labor, fair employment practices and wages and hours. The Company is not a party to or bound by any currently effective employment contract, deferred compensation agreement, bonus plan, incentive plan, profit sharing plan, retirement agreement, or other employee compensation agreement with any of its executive officers or key employees.

2.23. YEAR 2000 COMPLIANCE. The Company is in the process of reviewing its operations and that of its subsidiaries and any third parties with which the Company or any of its subsidiaries has a material relationship to evaluate the extent to which the business or operations of the Company or any of its subsidiaries will be affected by the Year 2000 Problem. As a result of such review to date, the Company has no reason to believe, and does not believe, that the Year 2000 Problem could reasonably be likely to have a Material Adverse Effect. The "Year 2000 Problem" as used herein means any significant risk that computer hardware or software used in the receipt, transmission, processing, manipulation, storage, retrieval, retransmission or other utilization of data or in the operation of mechanical or electrical systems of any kind will not, in the case of dates or time periods occurring after December 31, 1999, function at least as effectively as in the case of dates or time periods occurring prior to January 1, 2000.

2.24. DISCLOSURE. The Company has provided each Investor with all the information that such Investor has requested for deciding whether to purchase the Class B Common Stock and Series B Preferred Stock. Neither this Agreement, the Investors' Rights Agreement, nor any other statements or certificates made or delivered in connection herewith or therewith contains any untrue statement of a material fact or omits to state a material fact necessary to make the statements herein or therein not misleading.

3. Representations and Warranties of the McCanns. The McCanns hereby, severally, represent and warrant to each Investor that:

3.1. TITLE TO STOCK. Immediately prior to the Closing, James F. McCann is the lawful owner of at least 372,674 shares of Class B Common Stock and Christopher G. McCann is the lawful owner of at least 10,982 shares of Class B Common Stock, and each has, or at the Closing will have, good and clear title to such shares of Class B Common Stock, free of all restrictions on transfer, liens, encumbrances, security interests, equities and claims whatsoever, except restrictions on transfer imposed under this Agreement and the Investors' Rights Agreement and under applicable state and federal securities laws.


3.2. AUTHORIZATION. All action on the part of the McCanns necessary for the authorization, execution and delivery of this Agreement and the Investors' Rights Agreement, the performance of all obligations of the McCanns hereunder and thereunder, and the sale of the Class B Common Stock being sold hereunder by the McCanns has been taken or will be taken prior to the Closing. This Agreement and the Investors' Rights Agreement constitute a valid and legally binding obligations of the McCanns, enforceable in accordance with its terms, except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium and other laws of general application affecting enforcement of creditors' rights generally, (ii) as limited by laws relating to the availability of specific performance, injunctive relief or other equitable remedies and (iii) to the extent the indemnification provisions contained in the Investors' Rights Agreement may be limited by applicable federal or state securities laws.

3.3. TITLE UPON TRANSFER. Upon delivery of and payment for the Class B Common Stock to be sold by the McCanns pursuant to this Agreement, good and clear title to such shares of Class B Common Stock will pass to the Investors, free of all restrictions on transfer, liens, encumbrances, security interests, equities and claims whatsoever, except restrictions on transfer imposed under this Agreement and the Investors' Rights Agreement and under applicable state and federal securities laws.

3.4. GOVERNMENTAL CONSENTS. No consent, approval, order or authorization of, or registration, qualification, designation, declaration or filing with, any federal, state or local governmental authority on the part of the McCanns is required in connection with the consummation of the transactions contemplated by this Agreement, except for: (i) filings required pursuant to applicable federal and state securities laws and blue sky laws, which filings will be effected within the required statutory period, and (ii) filings under the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

3.5. COMPLIANCE WITH OTHER INSTRUMENTS. The McCanns are not in violation of any instrument, judgment, order, writ, decree or contract, statute, rule or regulation to which they are subject. The execution, delivery and performance of this Agreement and the Investors' Rights Agreement and the consummation of the transactions contemplated hereby and thereby will not result in any such violation, or be in conflict with or constitute, with or without the passage of time and giving of notice, either a default under any such provision or an event that results in the creation of any lien, charge or encumbrance upon any assets of the McCanns.


3.6. LITIGATION. There is no action, suit, proceeding or investigation pending against the McCanns, or to the McCanns' knowledge, currently threatened against the McCanns that questions the validity of this Agreement or the Investors' Rights Agreement or the right of the McCanns to enter into such agreements or to consummate the transactions contemplated hereby or thereby.

4. Representations and Warranties of the Investors.

Each Investor hereby represents, warrants and covenants that:

4.1. AUTHORIZATION. Such Investor has full power and authority to enter into this Agreement and the Investors' Rights Agreement, and each such agreement constitutes its valid and legally binding obligation, enforceable in accordance with its terms, except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium and other laws of general application affecting enforcement of creditors' rights generally, (ii) as limited by laws relating to the availability of specific performance, injunctive relief or other equitable remedies, and (iii) to the extent the indemnification provisions contained in the Investors' Rights Agreement may be limited by applicable federal or state securities laws.

4.2. PURCHASE ENTIRELY FOR OWN ACCOUNT. This Agreement is made with such Investor in reliance upon such Investor's representation to the Company, which by such Investor's execution of this Agreement such Investor hereby confirms, that the Stock to be received by such Investor, the Class A Common Stock issuable upon conversion of the Class B Common Stock, the Class A Common Stock issuable upon conversion of the Series A Preferred Stock and the Series A Preferred Stock issuable upon conversion of the Series B Preferred Stock (collectively, the "Securities") will be acquired for investment for such Investor's own account, not as a nominee or agent, and not with a view to the resale or distribution of any part thereof, and that such Investor has no present intention of selling, granting any participation in or otherwise distributing the same. By executing this Agreement, such Investor further represents that such Investor does not have any contract, undertaking, agreement or arrangement with any person to sell, transfer or grant participations to such person or to any third person, with respect to any of the Securities.

4.3. DISCLOSURE OF INFORMATION. Such Investor believes it has received all the information it considers necessary or appropriate for deciding whether to purchase the Stock. Such Investor further represents that it has had an opportunity to ask questions and receive answers from the Company regarding the terms and conditions of the offering of the Stock and the business, properties, prospects and financial condition of the Company, and the Company has not refused any reasonable request made by the Investors to provide such information. The foregoing, however, does not limit or modify the representations and warranties of the Company in Section 2 or by the McCanns of


Section 3 of this Agreement or the right of the Investors to rely thereon.

4.4. INVESTMENT EXPERIENCE. Such Investor is an investor in securities and acknowledges that it is able to fend for itself, can bear the economic risk of its investment, and has such knowledge and experience in financial or business matters that it is capable of evaluating the merits and risks of the investment in the Stock.

4.5. ACCREDITED INVESTOR. Such Investor is an "accredited investor" within the meaning of Securities and Exchange Commission ("SEC") Rule 501 of Regulation D, as presently in effect.

4.6. RESTRICTED SECURITIES. Such Investor understands that the Securities it is purchasing are characterized as "restricted securities" under the federal securities laws inasmuch as they are being acquired from the Company in a transaction not involving a public offering and that under such laws and applicable regulations such Securities may be resold without registration under the Act only in certain limited circumstances. In the absence of an effective registration statement covering the Securities or an available exemption from registration under the Act, the Stock (and any Class A Common Stock issued on conversion of the Series A Preferred Stock) must be held indefinitely. In this connection, such Investor represents that it is familiar with SEC Rule 144, as presently in effect, and understands the resale limitations imposed thereby and by the Act, including without limitation the Rule 144 condition that current information about the Company be available to the public.

4.7. FURTHER LIMITATIONS ON DISPOSITION. Without in any way limiting the representations set forth above, such Investor further agrees not to make any disposition of all or any portion of the Securities unless and until the transferee has agreed in writing for the benefit of the Company to be bound and comply with this Section 4 and the Investors' Rights Agreement, and:

(a) There is then in effect a registration statement under the Act covering such proposed disposition and such disposition is made in accordance with such registration statement; or

(b) (i) Such Investor shall have notified the Company of the proposed disposition and shall have furnished the Company with a detailed statement of the circumstances surrounding the proposed disposition, and (ii) if requested by the Company, such Investor shall have furnished the Company with an opinion of counsel, reasonably satisfactory to the Company that such disposition will not require registration of such shares under the Act. It is agreed that the Company will not require opinions of counsel for transactions made pursuant to Rule 144 except in unusual circumstances.


(c) Notwithstanding the provisions of Section 4.2 or subsections (a) and (b) above, no such registration statement or opinion of counsel shall be necessary for a transfer by (i) an Investor that is a partnership to a partner of such partnership or a retired partner of such partnership who retires after the date hereof, or to the estate of any such partner or retired partner or the transfer by gift, will or intestate succession of any partner to his or her spouse or to the siblings, lineal descendants or ancestors of such partner or his or her spouse, or (ii) an Investor to any other Investor or to any Permitted Transferee (as defined in the Investors' Rights Agreement), if the transferee agrees in writing to be subject to the terms hereof to the same extent as if the transferee were an original Investor hereunder.

4.8. LEGENDS. It is understood that the certificates evidencing the Securities may bear one or all of the following legends:

(a) "These securities have not been registered under the Securities Act of 1933, as amended. They may not be sold, offered for sale, pledged or hypothecated in the absence of a registration statement in effect with respect to the securities under such Act or an opinion of counsel satisfactory to the Company that such registration is not required or unless sold pursuant to Rule 144 of such Act."

Any legend required by the laws of the State of Delaware, including any legend required by the Delaware General Corporation Law.

4.9. FURTHER REPRESENTATIONS BY FOREIGN INVESTORS. If an Investor is not a United States person, such Investor hereby represents that it has satisfied itself as to the full observance of the laws of its jurisdiction in connection with any invitation to subscribe for the Securities or any use of this Agreement, including (i) the legal requirements within its jurisdiction for the purchase of the Securities, (ii) any foreign exchange restrictions applicable to such purchase, (iii) any governmental or other consents that may need to be obtained, and (iv) the income tax and other tax consequences, if any, that may be relevant to the purchase, holding, redemption, sale or transfer of the Securities. Such Investor's subscription and payment for, and its continued beneficial ownership of the Securities, will not violate any applicable securities or other laws of its jurisdiction.

5. Conditions of Investor's Obligations at Closing. The obligations of each Investor under subsection 1.1(b) of this Agreement are subject to the fulfillment on or before the Closing of each of the following conditions, the waiver of which shall not be effective against any Investor who does not consent in writing thereto:

5.1. REPRESENTATIONS AND WARRANTIES. The representations and warranties of the Company contained in Section 2 and of the McCanns in Section 3 of this Agreement shall be true on and as of the Closing with the


same effect as though such representations and warranties had been made on and as of the date of such Closing.

5.2. PERFORMANCE. The Company and the McCanns shall have performed and complied with all agreements, obligations and conditions contained in this Agreement that are required to be performed or complied with by them on or before the Closing.

5.3. COMPLIANCE CERTIFICATE. The Chief Executive Officer of the Company shall deliver to each Investor at the Closing a certificate stating that the conditions specified in Sections 5.1 and 5.2 have been fulfilled and stating that there shall have been no Material Adverse Effect since March 27, 1999.

5.4. QUALIFICATIONS. All authorizations, approvals or permits, if any, of any governmental authority or regulatory body of the United States or of any state that are required in connection with the lawful issuance and sale of the Stock pursuant to this Agreement shall be duly obtained and effective as of the Closing.

5.5. PROCEEDINGS AND DOCUMENTS. All corporate and other proceedings in connection with the transactions contemplated at the Closing and all documents incident thereto shall be reasonably satisfactory in form and substance to Investors' special counsel, and they shall have received all such counterpart original and certified or other copies of such documents as they may reasonably request. This may include, without limitation, good standing certificates of the jurisdiction of incorporation and certification by the Company's Secretary regarding the Restated Certificate and By-laws and Board of Director and stockholder resolutions and consents.

5.6. OPINION OF COMPANY COUNSEL. Each Investor shall have received from Brobeck, Phleger & Harrison LLP, counsel for the Company, an opinion, dated as of the Closing, in the form attached hereto as Exhibit C.

5.7. INVESTORS' RIGHTS AGREEMENT. The Company and the McCanns shall have entered into the Investors' Rights Agreement in the form attached as Exhibit D.

5.8. CHASE CONSENT AND AMENDMENTS. The Company, the McCanns and Chase Venture Capital Associates shall have entered into the Consent and Amendment No. 1 to Investment Agreement.


5.9. MANAGEMENT RIGHTS. The Company shall have executed a "management rights" letter in favor of Benchmark substantially in the form previously provided to the Company.

6. Conditions of the Company's and the McCanns' Obligations at Closing. The obligations of the Company and the McCanns to each Investor under this Agreement are subject to the fulfillment on or before the Closing of each of the following conditions by that Investor:

6.1. REPRESENTATIONS AND WARRANTIES. The representations and warranties of the Investor contained in Section 4 shall be true on and as of the Closing with the same effect as though such representations and warranties had been made on and as of the Closing.

6.2. PAYMENT OF PURCHASE PRICE. The Investors shall have delivered the purchase price specified in Section 1.2.

6.3. QUALIFICATIONS. All authorizations, approvals or permits, if any, of any governmental authority or regulatory body of the United States or of any state that are required in connection with the lawful issuance and sale of the Securities pursuant to this Agreement shall be duly obtained and effective as of the Closing.

6.4. INVESTORS' RIGHTS AGREEMENT. Each Investor shall have entered into the Investors' Rights Agreement in the form attached as EXHIBIT D.

7. Post-Closing Covenants

7.1. HART-SCOTT-RODINO. To the extent necessary, the parties hereto shall promptly and diligently take all actions necessary to file as soon as practicable all notifications, filings and other documents required to obtain all governmental authorizations, approvals, consents or waivers under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (the "HSR Act"), and to respond as promptly as practicable to any inquiries received by the Federal Trade Commission, the Antitrust Division of the Department of Justice and any other governmental entity for additional information or documentation in connection therewith.


7.2. FILING OF THIRD AMENDED AND RESTATED CERTIFICATE. The Company shall promptly file with the Secretary of State of Delaware the Third Amended and Restated Certificate of Incorporation in the form attached hereto as EXHIBIT A-2 (the "Third Amended and Restated Certificate") following the termination or expiration of all waiting periods under the HSR Act applicable to the Company, the McCanns and holders of Series B Preferred Stock required to obtain such HSR Act clearance as provided herein.

7.3. MANDATORY ELECTION TO CONVERT CLASS B COMMON STOCK. Upon the effectiveness of the Third Amended and Restated Certificate, each Investor shall immediately convert each and every share of Class B Common Stock owned by it, pursuant to Section B.4(a) of Article IV of the Third Amended and Restated Certificate, into one share of class A common stock, $0.01 par value, with rights and privileges thereto as described in the Third Amended and Restated Certificate.

7.4. CONVERSION OF SERIES B PREFERRED STOCK. No Investor may convert any share of Series B Preferred Stock owned by it into shares of Series A Preferred Stock pursuant to Section B.3(c) of Article IV of the Restated Certificate until immediately prior to the effectiveness of the Third Amended and Restated Certificate, at which time each Investor shall immediately convert each and every share of Series B Preferred Stock owned by it pursuant to such
Section B.3(c) into one share of Series A Preferred Stock, with rights and privileges thereto as described in the Restated Certificate.

7.5. BOARD OF DIRECTORS. The Company shall take all necessary corporate action such that promptly following the expiration or earlier termination of the Hart-Scott-Rodino waiting period, the directors of the Company shall be James F. McCann, Christopher G. McCann, T. Guy Minetti, Jeffrey C. Walker, one nominee of Benchmark and one nominee of Softbank. The directors nominated by Benchmark and Softbank shall be classified as "Class II" directors as described in the Company's By-laws.

8. Miscellaneous.

8.1. SURVIVAL. The warranties, representations and covenants of the Company, the McCanns and the Investors contained in or made pursuant to this Agreement shall survive the execution and delivery of this Agreement and the Closing and shall in no way be affected by any investigation of the subject matter thereof made by or on behalf of the Investors, the McCanns or the Company.

8.2. SUCCESSORS AND ASSIGNS. Except as otherwise provided herein, the terms and conditions of this


Agreement shall inure to the benefit of and be binding upon the respective successors and assigns of the parties (including transferees of any Securities). Nothing in this Agreement, express or implied, is intended to confer upon any party, other than the parties hereto or their respective successors and assigns, any rights, remedies, obligations or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement.

8.3. GOVERNING LAW. This Agreement shall be governed by and construed under the laws of the State of New York as applied to agreements among New York residents entered into and to be performed entirely within New York. The parties hereto hereby irrevocably consent to the jurisdiction of any court of the County of New York, State of New York or the United States District Court for the Eastern District of the State of New York.

8.4. TITLES AND SUBTITLES. The titles and subtitles used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this Agreement.

8.5. NOTICES. All notices required or permitted hereunder shall be in writing and shall be deemed effectively given: (i) upon personal delivery to the party to be notified, (ii) when sent by confirmed telex or facsimile if sent during normal business hours of the recipient, if not, then on the next business day; (iii) five days after having been sent by registered or certified mail, return receipt requested, postage prepaid; or (iv) one day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written verification of receipt. All communications shall be sent to the address as set forth on the signature page hereof or at such other address as such party may designate by ten days advance written notice to the other parties hereto.

8.6. FINDER'S FEE. Each Investor agrees to indemnify and to hold harmless the Company from any liability for any commission or compensation in the nature of a finders' fee (and the costs and expenses of defending against such liability or asserted liability) for which such Investor or any of its officers, partners, employees or representatives is responsible. The Company agrees to indemnify and hold harmless each Investor from any liability for any commission or compensation in the nature of a finders' fee (and the costs and expenses of defending against such liability or asserted liability) for which the Company or any of its officers, employees or representatives is responsible.

8.7. EXPENSES. Irrespective of whether the Closing is effected, each party shall pay all costs and expenses that it incurs with respect to the negotiation, execution, delivery and performance of


this Agreement. If the Closing is effected, the Company shall reimburse the reasonable fees and expenses of special counsel for (i) Benchmark, not to exceed $25,000, (ii) Forum Holding BV, not to exceed $25,000, and (iii) Softbank, not to exceed $10,000. If any action at law or in equity is necessary to enforce or interpret the terms of this Agreement, the Investors' Rights Agreement or the Restated Certificate, the prevailing party shall be entitled to reasonable attorney's fees, costs and necessary disbursements in addition to any other relief to which such party may be entitled.

8.8. AMENDMENTS AND WAIVERS. Any term of this Agreement may be amended and the observance of any term of this Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively), only with the written consent of the Company, the McCanns and each of the Investors. Any amendment or waiver effected in accordance with this paragraph shall be binding upon each holder of any securities purchased under this Agreement at the time outstanding (including securities into which such securities are convertible), each future holder of all such securities and the Company.

8.9. SEVERABILITY. If one or more provisions of this Agreement are held to be unenforceable under applicable law, such provision shall be excluded from this Agreement and the balance of the Agreement shall be interpreted as if such provision were so excluded and shall be enforceable in accordance with its terms.

8.10. ENTIRE AGREEMENT. This Agreement and the documents referred to herein constitute the entire agreement among the parties and no party shall be liable or bound to any other party in any manner by any warranties, representations or covenants except as specifically set forth herein or therein.

8.11. COUNTERPARTS. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.


IN WITNESS WHEREOF, the parties have executed this Stock Purchase Agreement as of the date first above written.

1-800-FLOWERS.COM, INC.

By:  /s/ James F. McCann
     _______________________________
Name:    James F. McCann
Title:   Chief Executive Officer

JAMES F. MCCANN

/s/ James F. McCann
____________________________________
Address:  1600 Stewart Avenue
          Westbury, NY 11590

CHRISTOPHER G. MCCANN

/s/ Christopher G. McCann
____________________________________
Address:  1600 Stewart Avenue
          Westbury, NY 11590

STOCK PURCHASE AGREEMENT


SOFTBANK AMERICA INC.

By:  /s/ Steven J. Murray
     _______________________________
Name:    Steven J. Murray
Title:   Treasurer

STOCK PURCHASE AGREEMENT


FORUM HOLDING AMSTERDAM B.V.

By:   /s/ Jean-Bernard Tellio
      ___________________________________
Name:    Jean-Bernard Tellio
Address: Lokatellikade 1
         Parnassustoren
         1076 AZ Amsterdam
         THE NETHERLANDS

STOCK PURCHASE AGREEMENT


CHASE VENTURE CAPITAL ASSOCIATES

By: Chase Capital Partners,
its General Partner

By:  /s/ Stephen P. Murray
     _________________________________
     Stephen P. Murray
     General Partner

STOCK PURCHASE AGREEMENT


BENCHMARK CAPITAL PARTNERS II, L.P.
as nominee for
Benchmark Capital Partners II, L.P.
Benchmark Founders' Fund II, L.P.
Benchmark Founders' Fund II-A, L.P.
Benchmark Members' Fund, L.P.

By: Benchmark Capital Management Co. II, L.L.C.,
its general partner

By: /s/ Andrew Rachleff
    _________________________________________
    Managing Member

BENCHMARK CAPITAL PARTNERS III, L.P.
as nominee for
Benchmark Capital Partners III, L.P.
Benchmark Founders' Fund III, L.P.
Benchmark Founders' Fund III-A, L.P.
Benchmark Members' Fund III, L.P.

By: Benchmark Capital Management Co. III, L.L.C.,
its general partner

By: /s/ Andrew Rachleff
    _________________________________________
    Managing Member

BENCHMARK INVESTORS III, L.P.

By: Benchmark Capital Management Co. III, L.L.C.,
its general partner

By: /s/ Andrew Rachleff
    _________________________________________
    Managing Member

STOCK PURCHASE AGREEMENT


BROBECK, PHLEGER & HARRISON LLP

By: /s/ Alexander D. Lynch
    _________________________________________
    Name: Alexander D. Lynch
    Title: Partner

STOCK PURCHASE AGREEMENT


/s/ T. Guy Minetti
_______________________________________
T. Guy Minetti


/s/ Gerard M. Gallagher
_______________________________________
Gerard M. Gallagher


/s/ Alexander D. Lynch
_______________________________________
Alexander D. Lynch


/s/ Kenneth R. McVay
_______________________________________
Kenneth R. McVay

STOCK PURCHASE AGREEMENT


SCHEDULE A

                                               Class B Common               Series B Preferred
                                                                                                           Total
                                          Shares     Purchase Price      Shares     Purchase Price     Purchase Price
Benchmark Capital Partners II, L.P.       32,503     $ 3,388,762.78      62,684     $ 6,535,433.84     $ 9,924,196.62
Benchmark Capital Partners III, L.P.      86,840     $ 9,053,938.40     167,477     $17,461,152.02     $26,515,090.42
Benchmark Investors III, L.P.            133,309     $13,898,796.34     257,095     $26,804,724.70     $40,703,521.04
Forum Holding Amsterdam B.V                 --                 --       239,785     $24,999,984.10     $24,999,984.10
SOFTBANK America Inc.                    131,004     $13,658,477.04     252,652     $26,341,497.52     $39,999,974.56
Chase Venture Capital Associates            --                 --       143,053     $14,914,705.78     $14,914,705.78
Brobeck, Phleger & Harrison LLP             --                 --           960     $   100,089.60     $   100,089.60
T. Guy Minetti                              --                 --           960     $   100,089.60     $   100,089.60
Gerard M. Gallagher                         --                 --           960     $   100,089.60     $   100,089.60
Alexander D. Lynch                          --                 --           960     $   100,089.60     $   100,089.60
Kenneth R. McVay                            --                 --           960     $   100,089.60     $   100,089.60




Exhibit 10.19

EMPLOYMENT AGREEMENT

THIS AGREEMENT ("Agreement"), dated as of July 1, 1999, between 1-800-FLOWERS.COM, INC., a Delaware corporation (the "Company"), and JAMES F. MCCANN (the "Executive")

W I T N E S S E T H

WHEREAS, the Company desires to employ the Executive, and the Executive desires to accept such employment, on the terms and conditions set forth herein.

NOW, THEREFORE, in consideration of the mutual promises, representations and warranties set forth herein, and for other good and valuable consideration, it is hereby agreed as follows:

1. EMPLOYMENT. The Company hereby agrees to employ the Executive, and the Executive hereby accepts such employment, upon the terms and conditions set forth herein.

2. TERM. Subject to the provisions of Section 10 hereof, the period of the Executive's employment under this Agreement shall be from July 1, 1999 through June 30, 2004, as may be extended as hereinafter provided (the "Term"). As of June 30, 2000 and each subsequent June 30 (June 30, 2000 and each subsequent June 30 hereinafter called a "Renewal Date"), the Term shall be automatically extended by one additional year (i.e. to include a period of 60 months commencing on each Renewal Date) unless, at least 180 days prior to any such Renewal Date, the Company shall deliver to the Executive or the Executive shall deliver to the Company written notice that the Term will not be further extended.

3. POSITION AND DUTIES.

(a) During the Term, the Executive shall serve as the Chief Executive Officer of the Company and shall have such duties consistent with such office as from time to time may be prescribed by the Board of Directors of the Company (the "Board"). During the Term, the Executive and the Company agree that the Executive shall serve as the Chairman of the Board and Chairman of the Board of Directors of any of the Affiliates (as such term is defined herein) of the Company and as chairman of any committee or committees of the Board and the Board of Directors of any of the Affiliates of the Company, subject in each case to the Executive's election as such.


(b) During the Term, the Executive shall perform and discharge the duties that may be assigned to him by the Board from time to time in accordance with this Agreement, and the Executive shall devote his best talents, efforts and abilities to the performance of his duties hereunder.

(c) During the Term, the Executive shall perform such duties on a full-time basis. Notwithstanding the foregoing, the Executive shall not be precluded from engaging in other outside business activities, provided that such activities do not materially interfere with the Executive's performance of his duties hereunder.

4. COMPENSATION.

(a) For the Executive's services hereunder, the Company shall pay the Executive a minimum annual salary (as the same shall be increased from time to time, the "Base Salary") of $1,000,000, payable in accordance with the customary payroll practices of the Company.

(b) The Base Salary shall be increased by 10% (or such greater percentage as the Board may determine) on July 1, 2000 and each subsequent July 1 during the Term.

5. BONUSES.

(a) BONUSES. During the Term, the Executive shall be eligible to participate in the Management Incentive Plan of the Company or such other bonus arrangements as the Company may make available to its executive employees (individually and collectively, the "Bonus Arrangement"), in accordance with the terms and conditions of the Bonus Arrangement, as they may exist from time to time.

6. OTHER BENEFITS. During the Term, the Company shall provide the Executive with the following benefits:

(a) STOCK OPTION PLANS AND STOCK OPTIONS. The Executive shall be eligible to participate in any stock option plans maintained by the Company, including, without limitation, the 1-800-FLOWERS.COM INC.1999 Stock Option Plan (the "Option Plan"), in accordance with the terms and conditions thereof, as applicable to other executive officers of the Company.

(b) MEDICAL AND HEALTH INSURANCE BENEFITS. The Company shall, at its own expense, provide the Executive and his eligible dependents with the medical, health and dental insurance coverage generally provided by the Company to its other executive employees.


(c) SPLIT DOLLAR LIFE INSURANCE. The Company shall pay on the Executive's behalf all premiums that become due during the Term that are required to maintain in effect a whole life insurance policy on the Executive's life with a face value of up to $2,000,000 (the "Split Dollar Policy"); provided, however, that the Executive executes an irrevocable collateral assignment and split dollar agreement in a form prescribed by the Company and acceptable to the Executive assigning to the Company the right to recover, following the earlier of the Executive's death or the Executive's cancellation of the Split Dollar Policy, from the cash value and any death proceeds of the Split Dollar Policy, any and all amounts paid by the Company with respect to the Split Dollar Policy and otherwise setting forth the terms and conditions of maintaining this split dollar life insurance program.

(d) DISABILITY AND ACCIDENT INSURANCE BENEFITS. The Company shall provide the Executive with long term disability insurance (providing 100% Base Salary replacement coverage), business travel accident and accidental death and dismemberment insurance coverage.

(e) 401(K) PLAN. The Executive shall be entitled to participate in the Company's 401(k) Plan in accordance with the terms and conditions of such plan.

(f) OTHER BENEFITS. The Company shall make available to the Executive any and all other employee or fringe benefits (in accordance with their terms and conditions) which the Company may generally make available to its other executive employees.

(g) KEY-MAN LIFE INSURANCE. The Company may purchase one or more "key man" insurance policies on the Executive's Life ("key man policies"), each of which will be payable to and owned by the Company. The Company, in its sole discretion, may select the amount and type of key man policies purchased, and the Executive will have no interest in any key man policies. The Executive agrees to reasonably cooperate with the Company in securing the key man policies, by submitting to all reasonably requested medical examinations, supplying all reasonably requested information and executing all documents in order for the Company to secure the key man policies.

7. TRANSPORTATION. During the Term, the Company shall reimburse the Executive for expenses he incurs in connection with his acquisition and/or maintenance of two automobiles, such as automobile lease or loan payments, plus such amount(s) as may be required to reimburse the Executive for expenses such as registration, insurance, repairs, maintenance, license fees, parking, gasoline and oil incurred by the Executive incident to the use of such automobiles. In addition, the Company shall provide the Executive, at the Company's sole expense, such air transportation as the Executive may require, in his sole


discretion, whether for business or personal reasons, via any aircraft fractional ownership or similar program to which the Company subscribes.

8. REIMBURSEMENT OF EXPENSES. During the Term, the Company shall pay or reimburse the Executive for all reasonable travel (at first class level), entertainment and other business expenses actually incurred or paid by the Executive in the performance of his duties hereunder upon presentation of expense statements and/or such other supporting information as the Company may reasonably require of the Executive.

9. VACATIONS. The Executive shall be entitled to no less than four weeks of paid vacation during each full calendar year of the Term (and a pro rata portion thereof for any portion of the Term that is less than a full calendar year). Unused vacation may be carried over to successive years.

10. TERMINATION. The employment hereunder of the Executive may be terminated prior to the expiration of the Term in the manner described in this Section 10.

(a) TERMINATION BY THE COMPANY FOR GOOD CAUSE. The Company shall have the right to terminate the employment of the Executive for Good Cause (as such term is defined herein) by written notice to the Executive specifying the particulars of the circumstances forming the basis for such Good Cause.

(b) TERMINATION UPON DEATH. The employment of the Executive hereunder shall terminate immediately upon his death.

(c) VOLUNTARY RESIGNATION BY THE EXECUTIVE. The Executive shall have the right to voluntarily resign his employment hereunder for other than Good Reason (as such term is defined herein) by written notice to the Company.

(d) TERMINATION BY THE COMPANY WITHOUT GOOD CAUSE. The Company shall have the right to terminate the Executive's employment hereunder without Good Cause by written notice to the Executive.

(e) RESIGNATION BY THE EXECUTIVE FOR GOOD REASON. The Executive shall have the right to terminate his employment for Good Reason by written notice to the Company specifying the particulars of the circumstances forming the basis for such Good Reason.

(f) TERMINATION DATE. The "Termination Date" is the date as of which the Executive's employment with the Company terminates. Any notice of termination given pursuant to the provisions of this Agreement shall specify the Termination Date.


(g) CERTAIN DEFINITIONS. For purposes of this Agreement, the following terms shall have the following meanings:

(i) "Person" means any individual, corporation, partnership, association, joint-stock company, trust, unincorporated organization, joint venture, court, government (or political subdivision or agency thereof) or other entity.

(ii) "Good Cause" shall exist if, and only if, the Executive (A) willfully and repeatedly fails in any material respect to perform his obligations hereunder as provided herein, provided that such Good Cause shall not exist unless the Company shall first have provided the Executive with written notice specifying in reasonable detail the factors constituting such material failure and such material failure shall not have been cured by the Executive within 30 days after such notice or, if impracticable of being cured within such 30 day period, such longer period as may reasonably be necessary to accomplish the cure; (B) has been convicted of a crime which constitutes a felony under applicable law or has entered a plea of guilty or nolo contendere with respect thereto; or (C) is unable, by reason of physical or mental illness, to perform his material duties and responsibilities under this Agreement for a period of 180 consecutive days or a period of in excess of 180 days (whether or not consecutive) during any calendar year during the Term or is determined by a court of competent jurisdiction either to be of unsound mind or otherwise is incapable of carrying out his duties and responsibilities as Chief Executive Officer of the Company.

(iii) "Good Reason" means the occurrence of any of the following events:

(A) the assignment to the Executive of any duties inconsistent in any material respect with the Executive's then position (including status, offices, titles and reporting relationships), authority, duties or responsibilities, or any other action or actions by the Company which when taken as a whole results in a significant diminution in the Executive's position, authority, duties or responsibilities, excluding for this purpose any isolated, immaterial and inadvertent action not taken in bad faith and which is remedied by the Company immediately after receipt of notice thereof given by the Executive;

(B) a material breach by the Company of one or more provisions of this Agreement, provided that such Good Reason shall not exist unless the Executive shall first have provided the Company with written notice specifying in reasonable detail the factors constituting such material breach and such material breach shall not have been cured by the Company within 30 days after such notice or, if impracticable of being cured within such 30 day period, such longer period as may reasonably be necessary to accomplish the cure;

(C) the Company requiring the Executive to be based at


any location other than within 25 miles of the Company's current executive office location, except for requirements of temporary travel on the Company's business to an extent substantially consistent with the Executive's business travel obligations existing immediately prior to the date of this Agreement; and

(D) any purported termination by the Company of the Executive's employment otherwise than as expressly permitted by this Agreement.

(iv) "Affiliate" shall mean with respect to any Person, any other Person, who directly or indirectly, is in control of, is controlled by or is under common control with, such Person. For the purposes of this definition, "CONTROL" (including, with correlative meanings, the terms "CONTROLLED BY" and "UNDER COMMON CONTROL WITH"), as used with respect to any Person, shall mean the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership of capital stock, by contract or otherwise.

11. OBLIGATIONS OF COMPANY ON TERMINATION. Notwithstanding anything in this Agreement to the contrary, the Company's obligations on termination of the Executive's employment shall be as described in this Section 11.

(a) OBLIGATIONS OF THE COMPANY IN THE CASE OF TERMINATION WITHOUT GOOD CAUSE OR RESIGNATION BY THE EXECUTIVE FOR GOOD REASON. In the event that prior to the expiration of the Term, the Company terminates the Executive's employment pursuant to Section 10(d), or pursuant to Section
10(e), the Company shall provide the Executive with the following:

(i) AMOUNT OF SEVERANCE PAYMENT. Within 10 days following the Termination Date, the Company shall pay the Executive a single lump sum cash payment (the "Severance Payment") equal to the sum of the following:

(A) $2,500,000, plus the Base Salary otherwise payable to the Executive for the then remaining duration of the Term; and

(B) any Base Salary, Bonus Arrangement bonuses, vacation and unreimbursed expenses accrued but unpaid as of the Termination Date.

(ii) MEDICAL AND HEALTH INSURANCE. The Company shall, at its sole expense, provide the Executive (and his dependents) with the highest level of coverage provided to any executive employee of the Company under (and in accordance with the terms and conditions of) the Company's medical and health insurance plans, as in effect from time to time, for the otherwise remaining duration of the Term; provided that to the extent such coverage may be unavailable under such medical and health insurance plans due


to restrictions imposed by the insurer(s) under such plans, the Company shall provide equivalent coverage, if such coverage is available.

(iii) SPLIT DOLLAR LIFE INSURANCE. For the otherwise remaining duration of the Term, the Company shall continue to pay all premiums required to maintain the Split Dollar Policy as though the Executive's employment hereunder had not terminated.

(b) OBLIGATIONS OF THE COMPANY IN CASE OF TERMINATION FOR DEATH, VOLUNTARY RESIGNATION OR GOOD CAUSE. Upon termination of the Executive's employment pursuant to Section 10(b), pursuant to Section 10(c) or pursuant to Section 10(a), the Company shall have no payment or other obligations hereunder to the Executive, except for the payment of any Base Salary, Bonus Arrangement bonuses, benefits or unreimbursed expenses accrued but unpaid as of the date of such termination.

12. RESTRICTIVE COVENANTS.

(a) NONCOMPETITION. In the event of the termination of the Executive's employment pursuant to Section 10(c) or pursuant to Section
10(a), during the one-year period commencing on the Termination Date, the Executive shall not own, manage, control or participate in the ownership, management or control of, or be employed, consult to or engaged by or otherwise affiliated or associated with, whether as a sole proprietor, shareholder (except as a holder of not more than five percent of any class of the outstanding shares of a publicly held corporation), owner, partner, joint venturer, employee, agent, manager, salesman, consultant, advisor, independent contractor, officer, director, promoter or otherwise, whether or not for compensation, with respect to any corporation, partnership, proprietorship, firm, association or other business entity which is engaged primarily in the business of selling floral products which are the same or substantially similar to the floral products offered for sale by the Company and/or any Affiliate of the Company.

(b) CONFIDENTIAL INFORMATION. The Executive recognizes and acknowledges that, in connection with his employment with the Company, he has had and will continue to have access to valuable trade secrets and confidential information of the Company and its Affiliates, including, but not limited to, management reports, customer, supplier and mailing lists, business methods and processes, advertising, marketing, promotional, pricing and financial information and data relating to officers, employees, agents and consultants (collectively, "CONFIDENTIAL INFORMATION") and that such Confidential Information is being made available to the Executive only in connection with the furtherance of his employment with the Company and/or its Affiliates. The Executive agrees that he will not at any time, directly or indirectly, use for any purpose, disclose or make available to any person any of such Confidential Information, except that disclosure of Confidential Information will be permitted: (i) to the Company an/or its Affiliates and the advisors of the


Company and/or its Affiliates; (ii) if such Confidential Information has previously become available to the public through no fault of the Executive;
(iii) if required by any court or governmental agency or body or is otherwise required by law; (iv) if necessary to establish or assert the rights of the Executive hereunder; (v) if expressly consented to in writing by the Company; or
(vi) if necessary to carry on the Company's business in the ordinary course or to perform the Executive's duties hereunder.

13. SEVERABILITY. Should any provision of this Agreement be held, by a court of competent jurisdiction, to be invalid or unenforceable, such invalidity or unenforceability shall not render the entire Agreement invalid or unenforceable, and this Agreement and each other provision hereof shall be enforceable and valid to the fullest extent permitted by law.

14. ARBITRATION. Any and all disputes, controversies or claims arising out of or relating to this agreement, or the enforcement or breach thereof, shall be settled by arbitration conducted in the County of Nassau, in the State of New York, and in accordance with the Commercial Arbitration Rules (the "Arbitration Rules") of the American Arbitration Association ("AAA") and the Supplementary Procedures for Large, Complex Disputes; provided, however, that any dispute, controversy or claim with respect to Section 12, may not be submitted to arbitration and shall only be submitted to a court in accordance with Section 15. The arbitral tribunal shall consist of three arbitrators. The Company and the Executive shall each select and appoint one arbitrator within 30 days of initiation of the arbitration and those arbitrators shall jointly appoint a third arbitrator within 30 days of their selection and appointment. If the third arbitrator is not appointed as provided above, such arbitrator shall be appointed by the AAA as provided in the Arbitration Rules.

Any decision or award of the arbitral tribunal shall be final and binding upon the parties to the arbitration proceeding. The parties hereto hereby waive to the extent permitted by law any rights to appeal or to seek review of such award by any tribunal. The parties hereto agree that the arbitral award may be enforced against the parties to the arbitration proceeding or their assets wherever they may be found and that a judgment upon the arbitral award may be entered in court in accordance with the provisions of Section 15 hereof.

15. CONSENT TO JURISDICTION. Subject to Section 14 hereof, the Company and the Executive irrevocably and voluntarily submit to personal jurisdiction in the State of New York and in the Federal and state courts in such state located in the Eastern District of New York in any action or proceeding arising out of or relating to this Agreement and agree that all claims in respect of such action or proceeding may be heard and determined in any such court. The Company and the Executive further consent and agree that the parties hereto may be served with process in the same manner as a notice may be given under Section 19.


The Company and the Executive agree that any action or proceeding instituted by one party against the other party with respect to this Agreement will be instituted exclusively in the state courts located in, and in the United States District Court for the Eastern District of New York. The Company and the Executive irrevocably and unconditionally waive and agree not to plead, to the fullest extent permitted by law, any objection that they may now or hereafter have to the laying of venue or the convenience of the forum of any action or proceeding with respect to this Agreement in any such courts.

16. SUCCESSORS AND ASSIGNS.

(a) This Agreement and all rights under this Agreement are personal to the Executive and shall not be assignable other than by will or the laws of descent. All of the Executive's rights under the Agreement shall inure to the benefit of his heirs, personal representatives, designees or other legal representatives, as the case may be.

(b) This Agreement shall inure to the benefit of and be binding upon the Company and its successors and assigns. Any Person succeeding to the business of the Company by merger, purchase, consolidation or otherwise shall assume by contract or operation of law the obligations of the Company under this Agreement.

17. GOVERNING LAW. This Agreement shall be construed in accordance with and governed by the laws of the State of New York, without regard to the conflicts of laws rules thereof.

18. NOTICES. All notices, requests and demands given to or made upon the respective parties hereto shall be deemed to have been given or made three business days after the date of mailing when mailed by registered or certified mail, postage prepaid, or on the date of delivery if delivered by hand, or one business day after the date of delivery by Federal Express or other reputable overnight delivery service, addressed to the parties at their addresses set forth below or to such other addresses furnished by notice given in accordance with this Section 18: (a) if to the Company, to 1-800-FLOWERS.COM, 1600 Stewart Avenue, Garden City, New York 11590, and (b) if to the Executive, to James F. McCann, 15 West Drive, Plandome, New York 11030.

19. WITHHOLDING. All payments required to be made by the Company to the Executive under this Agreement shall be subject to withholding taxes, social security and other payroll deductions in accordance with applicable law and the Company's policies applicable to executive employees of the Company.

20. COMPLETE UNDERSTANDING. Except as expressly provided below, this Agreement supersedes any prior contracts, understandings, discussions and agreements relating to employment between the Executive and the Company, and constitutes the


complete understanding between the parties with respect to the subject matter hereof. No statement, representation, warranty or covenant has been made by either party with respect to the subject matter hereof except as expressly set forth herein.

21. MODIFICATION; WAIVER.

(a) This Agreement may be amended or waived if, and only if, such amendment or waiver is in writing and signed, in the case of an amendment, by the Company and the Executive or in the case of a waiver, by the party against whom the waiver is to be effective. Any such waiver shall be effective only to the extent specifically set forth in such writing.

(b) No failure or delay by any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege.

22. HEADINGS. The headings in this Agreement are for convenience of reference only and shall not control or affect the meaning or construction of this Agreement.

23. COUNTERPARTS. This Agreement may be signed in any number of counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. This Agreement shall become effective when each party hereto shall have received counterparts hereof signed by the other party hereto.

[THE REST OF THIS PAGE IS INTENTIONALLY LEFT BLANK]


IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed in its corporate name by one of its officers duly authorized to enter into and execute this Agreement, and the Executive has manually signed his name hereto, all as of the day and year first above written.

1-800 FLOWERS.COM, INC.

_________________________ By:______________________________ Witness

                                            /s/ James F. McCann
_________________________                   _________________________________
Witness                                     James F. McCann


Exhibit 10.20

EMPLOYMENT AGREEMENT

THIS AGREEMENT ("Agreement"), dated as of July 1, 1999, between 1-800-FLOWERS.COM, INC., a Delaware corporation (the "Company"), and CHRISTOPHER G. MCCANN (the "Executive")

W I T N E S S E T H

WHEREAS, the Company desires to employ the Executive, and the Executive desires to accept such employment, on the terms and conditions set forth herein.

NOW, THEREFORE, in consideration of the mutual promises, representations and warranties set forth herein, and for other good and valuable consideration, it is hereby agreed as follows:

1. EMPLOYMENT. The Company hereby agrees to employ the Executive, and the Executive hereby accepts such employment, upon the terms and conditions set forth herein.

2. TERM. Subject to the provisions of Section 10 hereof, the period of the Executive's employment under this Agreement shall be from July 1, 1999 through June 30, 2004, as may be extended as hereinafter provided (the "Term"). As of June 30, 2000 and each subsequent June 30 (June 30, 2000 and each subsequent June 30 hereinafter called a "Renewal Date"), the Term shall be automatically extended by one additional year (i.e. to include a period of 60 months commencing on each Renewal Date) unless, at least 180 days prior to any such Renewal Date, the Company shall deliver to the Executive or the Executive shall deliver to the Company written notice that the Term will not be further extended.

3. POSITION AND DUTIES.

(a) During the Term, the Executive shall serve as a Senior Vice President of the Company and shall have such duties consistent with such office as from time to time may be prescribed by the Board of Directors of the Company (the "Board"). During the Term, the Executive and the Company agree that the Executive shall serve as a member of the Board and a member of the Board of Directors of any of the Affiliates (as such term is defined herein) of the Company and as a member of any committee or committees of the Board and the Board of Directors of any of the Affiliates of the Company, subject in each case to the Executive's election as such.


(b) During the Term, the Executive shall perform and discharge the duties that may be assigned to him by the Board from time to time in accordance with this Agreement, and the Executive shall devote his best talents, efforts and abilities to the performance of his duties hereunder.

(c) During the Term, the Executive shall perform such duties on a full-time basis. Notwithstanding the foregoing, the Executive shall not be precluded from engaging in other outside business activities, provided that such activities do not materially interfere with the Executive's performance of his duties hereunder.

4. COMPENSATION.

(a) For the Executive's services hereunder, the Company shall pay the Executive a minimum annual salary (as the same shall be increased from time to time, the "Base Salary") of $250,000, payable in accordance with the customary payroll practices of the Company.

(b) The Base Salary shall be increased by 10% (or such greater percentage as the Board may determine) on July 1, 2000 and each subsequent July 1 during the Term.

5. BONUSES.

(a) BONUSES. During the Term, the Executive shall be eligible to participate in the Management Incentive Plan of the Company or such other bonus arrangements as the Company may make available to its executive employees (individually and collectively, the "Bonus Arrangement"), in accordance with the terms and conditions of the Bonus Arrangement, as they may exist from time to time.

6. OTHER BENEFITS. During the Term, the Company shall provide the Executive with the following benefits:

(a) STOCK OPTION PLANS AND STOCK OPTIONS. The Executive shall be eligible to participate in any stock option plans maintained by the Company, including, without limitation, the 1-800-FLOWERS.COM INC.1999 Stock Option Plan (the "Option Plan"), in accordance with the terms and conditions thereof, as applicable to other executive officers of the Company. Simultaneously with the consummation of the initial public offering of shares of Class A Common Stock of the Company, the Executive shall be granted non-qualified stock options under the Option Plan (the "Options") for the purchase of 200,000 shares of Class A Common Stock of the Company ("Common Stock") which options shall vest at the rate of twenty-five percent (25%) a year. The per share exercise price of the Options shall be the initial public offering price set forth for said shares of Class


A Common Stock in the final prospectus under the Company's Registration Statement on Form S-1, initially filed with the Securities Exchange Commission on May 21, 1999.

(b) MEDICAL AND HEALTH INSURANCE BENEFITS. The Company shall, at its own expense, provide the Executive and his eligible dependents with the medical, health and dental insurance coverage generally provided by the Company to its other executive employees.

(c) SPLIT DOLLAR LIFE INSURANCE. The Company shall pay on the Executive's behalf all premiums that become due during the Term that are required to maintain in effect a whole life insurance policy on the Executive's life with a face value of up to $1,000,000 (the "Split Dollar Policy"); provided, however, that the Executive executes an irrevocable collateral assignment and split dollar agreement in a form prescribed by the Company and acceptable to the Executive assigning to the Company the right to recover, following the earlier of the Executive's death or the Executive's cancellation of the Split Dollar Policy, from the cash value and any death proceeds of the Split Dollar Policy, any and all amounts paid by the Company with respect to the Split Dollar Policy and otherwise setting forth the terms and conditions of maintaining this split dollar life insurance program.

(d) DISABILITY AND ACCIDENT INSURANCE BENEFITS. The Company shall provide the Executive with long term disability insurance (providing 100% Base Salary replacement coverage), business travel accident and accidental death and dismemberment insurance coverage.

(e) 401(k) PLAN. The Executive shall be entitled to participate in the Company's 401(k) Plan in accordance with the terms and conditions of such plan.

(f) OTHER BENEFITS. The Company shall make available to the Executive any and all other employee or fringe benefits (in accordance with their terms and conditions) which the Company may generally make available to its other executive employees.

(g) KEY-MAN LIFE INSURANCE. The Company may purchase one or more "key man" insurance policies on the Executive's Life ("key man policies"), each of which will be payable to and owned by the Company. The Company, in its sole discretion, may select the amount and type of key man policies purchased, and the Executive will have no interest in any key man policies. The Executive agrees to reasonably cooperate with the Company in securing the key man policies, by submitting to all reasonably requested medical examinations, supplying all reasonably requested information and executing all documents in order for the Company to secure the key man policies.

7. TRANSPORTATION. During the Term, the Company shall reimburse the


Executive for expenses he incurs in connection with his acquisition and/or maintenance of two automobiles, such as automobile lease or loan payments, plus such amount(s) as may be required to reimburse the Executive for expenses such as registration, insurance, repairs, maintenance, license fees, parking, gasoline and oil incurred by the Executive incident to the use of such automobiles.

8. REIMBURSEMENT OF EXPENSES. During the Term, the Company shall pay or reimburse the Executive for all reasonable travel (at first class level), entertainment and other business expenses actually incurred or paid by the Executive in the performance of his duties hereunder upon presentation of expense statements and/or such other supporting information as the Company may reasonably require of the Executive.

9. VACATIONS. The Executive shall be entitled to no less than four weeks of paid vacation during each full calendar year of the Term (and a pro rata portion thereof for any portion of the Term that is less than a full calendar year). Unused vacation may be carried over to successive years.

10. TERMINATION. The employment hereunder of the Executive may be terminated prior to the expiration of the Term in the manner described in this Section 10.

(a) TERMINATION BY THE COMPANY FOR GOOD CAUSE. The Company shall have the right to terminate the employment of the Executive for Good Cause (as such term is defined herein) by written notice to the Executive specifying the particulars of the circumstances forming the basis for such Good Cause.

(b) TERMINATION UPON DEATH. The employment of the Executive hereunder shall terminate immediately upon his death.

(c) VOLUNTARY RESIGNATION BY THE EXECUTIVE. The Executive shall have the right to voluntarily resign his employment hereunder for other than Good Reason (as such term is defined herein) by written notice to the Company.

(d) TERMINATION BY THE COMPANY WITHOUT GOOD CAUSE. The Company shall have the right to terminate the Executive's employment hereunder without Good Cause by written notice to the Executive.

(e) RESIGNATION BY THE EXECUTIVE FOR GOOD REASON. The Executive shall have the right to terminate his employment for Good Reason by written notice to the Company specifying the particulars of the circumstances forming the basis for such Good Reason.

(f) TERMINATION DATE. The "Termination Date" is the date as of


which the Executive's employment with the Company terminates. Any notice of termination given pursuant to the provisions of this Agreement shall specify the Termination Date.

(g) CERTAIN DEFINITIONS. For purposes of this Agreement, the following terms shall have the following meanings:

(i) "Person" means any individual, corporation, partnership, association, joint-stock company, trust, unincorporated organization, joint venture, court, government (or political subdivision or agency thereof) or other entity.

(iii) "Change of Control" with respect to the Company, means the occurrence of any of the following, other than in connection with the initial public offering of the Common Stock, (A) the acquisition directly or indirectly (in one or more related transactions) by any Person (other than the Executive), or two or more Persons (other than the Executive) acting as a group, of beneficial ownership (as that term is defined in Rule 13d-3 under the Securities Exchange Act of 1934) of outstanding capital stock of the Company which possess at least 30% of the total voting power of all such outstanding capital stock ("Voting Shares"); (B) the merger or consolidation of the Company with one or more other corporations as a result of which the holders of the outstanding Voting Shares of the Company immediately before the merger hold less than 50% of the Voting Shares of the surviving or resulting corporation; (C) the sale of all or substantially all of the assets of the Company; (D) the Company or any of its shareholders enters into any agreement providing for any of the foregoing and the transaction contemplated thereby is ultimately consummated; or (E) individuals who as of the date of this Agreement constitute the Board of Directors of the Company cease for any reason to constitute at least a majority thereof, unless the election, or the nomination for election by the Company's stockholders, of each new director was approved by a vote of a majority of the directors then still in office who were directors as of the date of this Agreement.

(iiii) "Good Cause" shall exist if, and only if, the Executive (A) willfully and repeatedly fails in any material respect to perform his obligations hereunder as provided herein, provided that such Good Cause shall not exist unless the Company shall first have provided the Executive with written notice specifying in reasonable detail the factors constituting such material failure and such material failure shall not have been cured by the Executive within 30 days after such notice or, if impracticable of being cured within such 30 day period, such longer period as may reasonably be necessary to accomplish the cure; (B) has been convicted of a crime which constitutes a felony under applicable law or has entered a plea of guilty or nolo contendere with respect thereto; or (C) is unable, by reason of physical or mental illness, to perform his material duties and responsibilities under this Agreement for a period of 180 consecutive days or a period of in excess of 180 days (whether or not consecutive) during any calendar year during the Term or is determined by a


court of competent jurisdiction either to be of unsound mind or otherwise is incapable of carrying out his duties and responsibilities as a Senior Vice President of the Company.

(iv) "Good Reason" means the occurrence of any of the following events:

(A) the assignment to the Executive of any duties inconsistent in any material respect with the Executive's then position (including status, offices, titles and reporting relationships), authority, duties or responsibilities, or any other action or actions by the Company which when taken as a whole results in a significant diminution in the Executive's position, authority, duties or responsibilities, excluding for this purpose any isolated, immaterial and inadvertent action not taken in bad faith and which is remedied by the Company immediately after receipt of notice thereof given by the Executive;

(B) a material breach by the Company of one or more provisions of this Agreement, provided that such Good Reason shall not exist unless the Executive shall first have provided the Company with written notice specifying in reasonable detail the factors constituting such material breach and such material breach shall not have been cured by the Company within 30 days after such notice or, if impracticable of being cured within such 30 day period, such longer period as may reasonably be necessary to accomplish the cure;

(C) the Company requiring the Executive to be based at any location other than within 25 miles of the Company's current executive office location, except for requirements of temporary travel on the Company's business to an extent substantially consistent with the Executive's business travel obligations existing immediately prior to the date of this Agreement;

(D) any purported termination by the Company of the Executive's employment otherwise than as expressly permitted by this Agreement; and

(E) a Change of Control of the Company, provided that the Termination Date occurs no later than one year following such Change of Control.

(iv) "Affiliate" shall mean with respect to any Person, any other Person, who directly or indirectly, is in control of, is controlled by or is under common control with, such Person. For the purposes of this definition, "CONTROL" (including, with correlative meanings, the terms "CONTROLLED BY" and "UNDER COMMON CONTROL WITH"), as used with respect to any Person, shall mean the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership of capital stock, by contract or otherwise.


11. OBLIGATIONS OF COMPANY ON TERMINATION. Notwithstanding anything in this Agreement to the contrary, the Company's obligations on termination of the Executive's employment shall be as described in this Section 11.

(a) OBLIGATIONS OF THE COMPANY IN THE CASE OF TERMINATION WITHOUT GOOD CAUSE OR RESIGNATION BY THE EXECUTIVE FOR GOOD REASON. In the event that prior to the expiration of the Term, the Company terminates the Executive's employment pursuant to Section 10(d), or pursuant to Section
10(e), the Company shall provide the Executive with the following:

(i) AMOUNT OF SEVERANCE PAYMENT. Within 10 days following the Termination Date, the Company shall pay the Executive a single lump sum cash payment (the "Severance Payment") equal to the sum of the following:

(A) $500,000, plus the Base Salary otherwise payable to the Executive for the then remaining duration of the Term; and

(B) any Base Salary, Bonus Arrangement bonuses, vacation and unreimbursed expenses accrued but unpaid as of the Termination Date.

(ii) MEDICAL AND HEALTH INSURANCE. The Company shall, at its sole expense, provide the Executive (and his dependents) with the highest level of coverage provided to any executive employee of the Company under (and in accordance with the terms and conditions of) the Company's medical and health insurance plans, as in effect from time to time, for the otherwise remaining duration of the Term; provided that to the extent such coverage may be unavailable under such medical and health insurance plans due to restrictions imposed by the insurer(s) under such plans, the Company shall provide equivalent coverage, if such coverage is available.

(iii) SPLIT DOLLAR LIFE INSURANCE. For the otherwise remaining duration of the Term, the Company shall continue to pay all premiums required to maintain the Split Dollar Policy as though the Executive's employment hereunder had not terminated.

(b) OBLIGATIONS OF THE COMPANY IN CASE OF TERMINATION FOR DEATH, VOLUNTARY RESIGNATION OR GOOD CAUSE. Upon termination of the Executive's employment pursuant to Section 10(b), pursuant to Section 10(c) or pursuant to Section 10(a), the Company shall have no payment or other obligations hereunder to the Executive, except for the payment of any Base Salary, Bonus Arrangement bonuses, benefits or unreimbursed expenses accrued but unpaid as of the date of such termination.

12. RESTRICTIVE COVENANTS.


(a) NONCOMPETITION. In the event of the termination of the Executive's employment pursuant to Section 10(c) or pursuant to Section
10(a), during the one-year period commencing on the Termination Date, the Executive shall not own, manage, control or participate in the ownership, management or control of, or be employed, consult to or engaged by or otherwise affiliated or associated with, whether as a sole proprietor, shareholder (except as a holder of not more than five percent of any class of the outstanding shares of a publicly held corporation), owner, partner, joint venturer, employee, agent, manager, salesman, consultant, advisor, independent contractor, officer, director, promoter or otherwise, whether or not for compensation, with respect to any corporation, partnership, proprietorship, firm, association or other business entity which is engaged primarily in the business of selling floral products which are the same or substantially similar to the floral products offered for sale by the Company and/or any Affiliate of the Company.

(b) CONFIDENTIAL INFORMATION. The Executive recognizes and acknowledges that, in connection with his employment with the Company, he has had and will continue to have access to valuable trade secrets and confidential information of the Company and its Affiliates, including, but not limited to, management reports, customer, supplier and mailing lists, business methods and processes, advertising, marketing, promotional, pricing and financial information and data relating to officers, employees, agents and consultants (collectively, "CONFIDENTIAL INFORMATION") and that such Confidential Information is being made available to the Executive only in connection with the furtherance of his employment with the Company and/or its Affiliates. The Executive agrees that he will not at any time, directly or indirectly, use for any purpose, disclose or make available to any person any of such Confidential Information, except that disclosure of Confidential Information will be permitted: (i) to the Company an/or its Affiliates and the advisors of the Company and/or its Affiliates; (ii) if such Confidential Information has previously become available to the public through no fault of the Executive; (iii) if required by any court or governmental agency or body or is otherwise required by law; (iv) if necessary to establish or assert the rights of the Executive hereunder; (v) if expressly consented to in writing by the Company; or (vi) if necessary to carry on the Company's business in the ordinary course or to perform the Executive's duties hereunder.

13. SEVERABILITY. Should any provision of this Agreement be held, by a court of competent jurisdiction, to be invalid or unenforceable, such invalidity or unenforceability shall not render the entire Agreement invalid or unenforceable, and this Agreement and each other provision hereof shall be enforceable and valid to the fullest extent permitted by law.

14. ARBITRATION. Any and all disputes, controversies or claims arising out of or relating to this agreement, or the enforcement or breach thereof, shall be settled by arbitration conducted in the County of Nassau, in the State of New York, and in


accordance with the Commercial Arbitration Rules (the "Arbitration Rules") of the American Arbitration Association ("AAA") and the Supplementary Procedures for Large, Complex Disputes; provided, however, that any dispute, controversy or claim with respect to Section 12, may not be submitted to arbitration and shall only be submitted to a court in accordance with Section 15. The arbitral tribunal shall consist of three arbitrators. The Company and the Executive shall each select and appoint one arbitrator within 30 days of initiation of the arbitration and those arbitrators shall jointly appoint a third arbitrator within 30 days of their selection and appointment. If the third arbitrator is not appointed as provided above, such arbitrator shall be appointed by the AAA as provided in the Arbitration Rules.

Any decision or award of the arbitral tribunal shall be final and binding upon the parties to the arbitration proceeding. The parties hereto hereby waive to the extent permitted by law any rights to appeal or to seek review of such award by any tribunal. The parties hereto agree that the arbitral award may be enforced against the parties to the arbitration proceeding or their assets wherever they may be found and that a judgment upon the arbitral award may be entered in court in accordance with the provisions of Section 15 hereof.

15. CONSENT TO JURISDICTION. Subject to Section 14 hereof, the Company and the Executive irrevocably and voluntarily submit to personal jurisdiction in the State of New York and in the Federal and state courts in such state located in the Eastern District of New York in any action or proceeding arising out of or relating to this Agreement and agree that all claims in respect of such action or proceeding may be heard and determined in any such court. The Company and the Executive further consent and agree that the parties hereto may be served with process in the same manner as a notice may be given under Section 19. The Company and the Executive agree that any action or proceeding instituted by one party against the other party with respect to this Agreement will be instituted exclusively in the state courts located in, and in the United States District Court for the Eastern District of New York. The Company and the Executive irrevocably and unconditionally waive and agree not to plead, to the fullest extent permitted by law, any objection that they may now or hereafter have to the laying of venue or the convenience of the forum of any action or proceeding with respect to this Agreement in any such courts.

16. SUCCESSORS AND ASSIGNS.

(a) This Agreement and all rights under this Agreement are personal to the Executive and shall not be assignable other than by will or the laws of descent. All of the Executive's rights under the Agreement shall inure to the benefit of his heirs, personal representatives, designees or other legal representatives, as the case may be.

(b) This Agreement shall inure to the benefit of and be binding


upon the Company and its successors and assigns. Any Person succeeding to the business of the Company by merger, purchase, consolidation or otherwise shall assume by contract or operation of law the obligations of the Company under this Agreement.

17. GOVERNING LAW. This Agreement shall be construed in accordance with and governed by the laws of the State of New York, without regard to the conflicts of laws rules thereof.

18. NOTICES. All notices, requests and demands given to or made upon the respective parties hereto shall be deemed to have been given or made three business days after the date of mailing when mailed by registered or certified mail, postage prepaid, or on the date of delivery if delivered by hand, or one business day after the date of delivery by Federal Express or other reputable overnight delivery service, addressed to the parties at their addresses set forth below or to such other addresses furnished by notice given in accordance with this Section 18: (a) if to the Company, to 1-800-FLOWERS.COM, 1600 Stewart Avenue, Garden City, New York 11590, and (b) if to the Executive, to Christopher G. McCann, 37 Baldwin Road, Bayville, New York 11709.

19. WITHHOLDING. All payments required to be made by the Company to the Executive under this Agreement shall be subject to withholding taxes, social security and other payroll deductions in accordance with applicable law and the Company's policies applicable to executive employees of the Company.

20. COMPLETE UNDERSTANDING. Except as expressly provided below, this Agreement supersedes any prior contracts, understandings, discussions and agreements relating to employment between the Executive and the Company, and constitutes the complete understanding between the parties with respect to the subject matter hereof. No statement, representation, warranty or covenant has been made by either party with respect to the subject matter hereof except as expressly set forth herein.

21. MODIFICATION; WAIVER.

(a) This Agreement may be amended or waived if, and only if, such amendment or waiver is in writing and signed, in the case of an amendment, by the Company and the Executive or in the case of a waiver, by the party against whom the waiver is to be effective. Any such waiver shall be effective only to the extent specifically set forth in such writing.

(b) No failure or delay by any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege.


22. HEADINGS. The headings in this Agreement are for convenience of reference only and shall not control or affect the meaning or construction of this Agreement.

23. COUNTERPARTS. This Agreement may be signed in any number of counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. This Agreement shall become effective when each party hereto shall have received counterparts hereof signed by the other party hereto.

[THE REST OF THIS PAGE IS INTENTIONALLY LEFT BLANK]


IN WITNESS WHEREOF, the Company has caused this Agreement to be duly executed in its corporate name by one of its officers duly authorized to enter into and execute this Agreement, and the Executive has manually signed his name hereto, all as of the day and year first above written.

1-800 FLOWERS.COM, INC.

_________________________ By:______________________________ Witness

                                            /s/ Christopher G. McCann
_________________________                   _________________________________
Witness                                     Christopher G. McCann


EXHIBIT 23.2

CONSENT OF INDEPENDENT AUDITORS

We consent to the reference to our firm under the caption "Experts" and to the use of our reports dated May 20, 1999, except for the second paragraph of Note 12--Capital Transactions as to which the date is , 1999, in Amendment No. 1 to the Registration Statement (Form S-1 No. 333-78985) and related Prospectus of 1-800-FLOWERS.COM, Inc. dated July 9, 1999.

Ernst & Young LLP

Melville, New York


The foregoing consent is in the form that will be signed upon the completion of the restatement of capital accounts described in Note 12--Capital Transactions to the consolidated financial statements.

                                             /s/ Ernst & Young LLP



Melville, New York
July 9, 1999


EXHIBIT 23.3

ACCOUNTANTS' CONSENT

The Board of Directors
1-800-FLOWERS.COM, Inc.

We consent to the use of our report on the consolidated financial statements of The Plow & Hearth, Inc., included herein and to the reference to our firm under the heading "Experts" in the prospectus.

/s/ KPMG LLP



Roanoke, Virginia
July 9, 1999