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YOUR VOTE IS IMPORTANT
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| | In order to ensure your representation at the Annual Meeting, whether or not you plan to attend the virtual Annual Meeting online, please vote your shares as promptly as possible over the Internet by following the instructions on your Notice or, if you requested printed copies of your proxy materials, by following the instructions on your proxy card. Your participation will help to ensure the presence of a quorum at the virtual Annual Meeting and save Blue Apron the extra expense associated with additional solicitation. If you hold your shares through a broker, your broker is not permitted to vote on your behalf in the election of directors, unless you provide specific instructions to the broker by completing and returning any voting instruction form that the broker provides (or following any instructions that allow you to vote your broker-held shares via telephone or the Internet). For your vote to be counted, you will need to communicate your voting decision in accordance with the instructions set forth in the proxy materials. Voting your shares in advance will not prevent you from attending the virtual Annual Meeting online, revoking your earlier submitted proxy in accordance with the instructions set forth in the proxy materials or voting your shares online during the virtual Annual Meeting. | | |
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The board of directors recommends that you vote “FOR” the election of each of Tracy Britt Cool, Elizabeth Huebner and Matthew B. Salzberg as Class III directors.
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Fee Category
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2019
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2018
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Audit Fees
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| | | $ | 1,142 | | | | | $ | 1,250 | | |
Audit-Related Fees
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| | | $ | — | | | | | $ | — | | |
Tax Fees
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| | | $ | — | | | | | $ | — | | |
All Other Fees
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| | | $ | 2 | | | | | $ | 4 | | |
Total Fees
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| | | $ | 1,144 | | | | | $ | 1,254 | | |
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The board of directors recommends that you vote “FOR” the ratification and appointment of Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2020.
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Shares Beneficially Owned
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Class A
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Class B
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% of Total
Voting Power |
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Name
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Number
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%
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Number
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%
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5% Stockholders | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ||
Family Trust Created Under Article V of the Matthew Salzberg 2014 Annuity Trust Agreement(1)
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| | | | — | | | | | | — | | | | | | 1,316,272 | | | | | | 36.0% | | | | | | 28.4% | | | | ||
Barry Salzberg(2)
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| | | | — | | | | | | — | | | | | | 1,866,147 | | | | | | 51.1% | | | | | | 40.3% | | | | ||
River and Mercantile Asset Management LLP(3)
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| | | | 636,352 | | | | | | 6.5% | | | | | | — | | | | | | — | | | | | | 1.4% | | | | ||
Named Executive Officers and Directors | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ||
Linda F. Kozlowski(4)
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| | | | 37,982 | | | | | | * | | | | | | — | | | | | | — | | | | | | * | | | | ||
Bradley J. Dickerson(5)
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| | | | 3,000 | | | | | | * | | | | | | 84,642 | | | | | | 2.3% | | | | | | 1.8% | | | | ||
Timothy S. Bensley(6)
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| | | | 17,456 | | | | | | * | | | | | | — | | | | | | — | | | | | | * | | | | ||
Alan Blake(7)
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| | | | 15,242 | | | | | | * | | | | | | — | | | | | | — | | | | | | * | | | | ||
Julie M.B. Bradley(8)
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| | | | 4,160 | | | | | | * | | | | | | 3,999 | | | | | | * | | | | | | * | | | | ||
Tracy Britt Cool(9)
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| | | | 4,160 | | | | | | * | | | | | | 2,780 | | | | | | * | | | | | | * | | | | ||
Gary R. Hirshberg(10)
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| | | | 4,160 | | | | | | * | | | | | | 2,988 | | | | | | * | | | | | | * | | | | ||
Elizabeth Huebner
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| | | | — | | | | | | — | | | | | | — | | | | | | — | | | | | | — | | | | ||
Brian P. Kelley(11)
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| | | | 4,160 | | | | | | * | | | | | | 2,569 | | | | | | * | | | | | | * | | | | ||
Matthew B. Salzberg(12)
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| | | | 11,616 | | | | | | * | | | | | | 3,163,690 | | | | | | 86.6% | | | | | | 68.4% | | | | ||
Executive Officers and Directors | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ||
All executive officers and directors as a group (12 persons)(13)
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| | | | 100,132 | | | | | | 1% | | | | | | 3,176,026 | | | | | | 86.9% | | | | | | 68.8% | | | |
Name and Principal Position
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Year
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Salary
($) |
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Bonus
($)(1) |
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Stock
awards ($)(2) |
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Option
awards ($)(3) |
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All other
compensation ($) |
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Total
($) |
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Linda F. Kozlowski
President and Chief Executive Officer |
| | | | 2019 | | | | | | 183,562(4) | | | | | | 68,836 | | | | | | 2,155,924(5) | | | | | | — | | | | | | — | | | | | | 2,408,322 | | |
Bradley J. Dickerson
Former President and Chief Executive Officer |
| | | | 2019 | | | | | | 112,877(6) | | | | | | — | | | | | | — | | | | | | — | | | | | | 499,992(7) | | | | | | 612,869 | | |
| | | 2018 | | | | | | 386,849(8) | | | | | | — | | | | | | 787,205 | | | | | | 46,978(9) | | | | | | — | | | | | | 1,221,032 | | | ||
Timothy S. Bensley
Chief Financial Officer and Treasurer |
| | | | 2019 | | | | | | 483,288 | | | | | | 187,500 | | | | | | 861,352(10) | | | | | | — | | | | | | — | | | | | | 1,532,140 | | |
| | | 2018 | | | | | | 246,575(11) | | | | | | 187,500 | | | | | | 1,003,160 | | | | | | 60,847(12) | | | | | | — | | | | | | 1,498,082 | | | ||
Alan Blake(13)
Chief Operating Officer |
| | | | 2019 | | | | | | 483,288 | | | | | | 187,500 | | | | | | 861,352(14) | | | | | | — | | | | | | — | | | | | | 1,532,140 | | |
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Option Awards
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Stock Awards
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Name
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Number of
securities underlying unexercised options (#) exercisable |
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Number of
securities underlying unexercised options (#) unexercisable |
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Option
exercise price ($) |
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Option
expiration date |
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Number
of shares or units of stock that have not vested (#) |
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Market value
of shares of units of stock that have not vested ($)(1) |
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Linda F. Kozlowski
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| | | | — | | | | | | — | | | | | | — | | | | | | — | | | | | | 162,836(2) | | | | | | 1,071,461 | | |
Bradley J. Dickerson
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| | | | 84,642 | | | | | | — | | | | | | 55.35 | | | | | | 7/31/2020 | | | | | | — | | | | | | — | | |
Timothy S. Bensley
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| | | | — | | | | | | 10,962(3) | | | | | | 45.75 | | | | | | 5/24/2028 | | | | | | 13,706(4) | | | | | | 90,185 | | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | 33,811(5) | | | | | | 222,476 | | |
Alan Blake
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| | | | — | | | | | | 8,388(3) | | | | | | 33.45 | | | | | | 5/24/2028 | | | | | | 11,537(6) | | | | | | 75,913 | | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | 33,811(7) | | | | | | 222,476 | | |
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Number of securities
to be issued upon exercise of outstanding options, warrants and rights |
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Weighted-average
exercise price of outstanding options, warrants and rights ($)(1) |
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Number of securities
remaining available for future issuance under equity compensation plans |
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Equity compensation plans approved by security holders
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2012 Equity Incentive Plan
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| | | | 190,559 | | | | | | 71.43 | | | | | | — | | |
2017 Equity Incentive Plan
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| | | | 1,632,549 | | | | | | 40.11 | | | | | | 1,305,944 | | |
Equity compensation plans not approved by security holders
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| | | | — | | | | | | — | | | | | | — | | |
Total
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| | | | 1,823,108 | | | | | | 68.06 | | | | | | 1,305,944 | | |
Name
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Fees earned
or paid in cash ($) |
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Stock awards
($)(1)(2) |
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Total
($) |
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Julie M.B. Bradley
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| | | | 71,503 | | | | | | 125,634 | | | | | | 197,137 | | |
Tracy Britt Cool
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| | | | 62,003 | | | | | | 125,634 | | | | | | 187,637 | | |
Kenneth A. Fox(3)
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| | | | 10,161 | | | | | | — | | | | | | 10,161 | | |
Robert P. Goodman(4)
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| | | | — | | | | | | 125,634 | | | | | | 125,634 | | |
Gary R. Hirshberg
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| | | | 65,503 | | | | | | 125,634 | | | | | | 191,137 | | |
Brian P. Kelley
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| | | | 65,295 | | | | | | 125,634 | | | | | | 190,929 | | |
Matthew B. Salzberg
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| | | | 110,918 | | | | | | 125,634 | | | | | | 236,552 | | |
Name
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Aggregate Number of
Stock Awards |
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Julie M.B. Bradley
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| | | | 12,848 | | |
Tracy Britt Cool
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| | | | 12,848 | | |
Kenneth A. Fox
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| | | | — | | |
Robert P. Goodman
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| | | | — | | |
Gary R. Hirshberg
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| | | | 12,848 | | |
Brian P. Kelley
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| | | | 12,848 | | |
Matthew B. Salzberg
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| | | | 12,848 | | |
| B&G Foods | | | Lancaster Colony | | | The Hain Celestial Group | |
| Blue Buffalo Pet Products | | | Panera Bread | | | TripAdvisor | |
| Domino’s Pizza | | | Pinnacle Foods | | | Wayfair | |
| Dunkin’ Brands Group | | | Shutterfly | | | Yelp | |
| GrubHub | | | Square | | | Zillow Group | |