UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 


FORM 10-Q

(Mark One)
 
 
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
For the quarterly period ended June 30, 2008
 
 
or
 
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ______________ to ______________

Commission file number: 001-13178
 

 
MDC Partners Inc.
(Exact name of registrant as specified in its charter)
 
Canada
 
98-0364441
(State or other jurisdiction of
incorporation or organization)
 
(IRS Employer Identification No.)
     
45 Hazelton Avenue  
Toronto, Ontario, Canada
 
  M5R 2E3
(Address of principal executive offices)
 
(Zip Code)
 
(416) 960-9000
Registrant’s telephone number, including area code:
 
950 Third Avenue, New York, New York 10022
(646) 429-1809
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. See definition of “accelerated filer” and “large accelerated filer” in Rule 12(b)-2 of the Exchange Act (check one)
 
Large Accelerated Filer o
Accelerated Filer x
Non-Accelerated Filer o (Do not check if a smaller reporting company.)
Smaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
 
Yes o No x



APPLICABLE ONLY TO REGISTRANTS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PRECEDING FIVE YEARS:
 
Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Act subsequent to the distributions of securities under a plan confirmed by a court. Yes o No o
 
The numbers of shares outstanding as of July 30, 2008 were: 27,302,462 Class A subordinate voting shares and 2,503 Class B multiple voting shares.
 
Website Access to Company Reports
 
MDC Partners Inc.’s internet website address is www.mdc-partners.com. The Company’s annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to those reports filed or furnished pursuant to section 13(a) or 15(d) of the Exchange Act, will be made available free of charge through the Company’s website as soon as reasonably practical after those reports are electronically filed with, or furnished to, the Securities and Exchange Commission.
 




MDC PARTNERS INC.
 
QUARTERLY REPORT ON FORM 10-Q
 
TABLE OF CONTENTS

     
 
Page
     
PART I. FINANCIAL INFORMATION
 
Item 1.    
Financial Statements
2
     
Condensed Consolidated Statements of Operations (unaudited) for the Three and Six Months Ended June 30, 2008 and 2007
2
     
Condensed Consolidated Balance Sheets as of June 30, 2008 (unaudited) and December 31, 2007
3
     
Condensed Consolidated Statements of Cash Flows (unaudited) for the Six Months Ended June 30, 2008 and 2007
4
     
Notes to Unaudited Condensed Consolidated Financial Statements
5
Item 2.    
Management’s Discussion and Analysis of Financial Condition and Results of Operations
20
Item 3.    
Quantitative and Qualitative Disclosures about Market Risk
39
Item 4.    
Controls and Procedures
39
     
 
 
     
PART II. OTHER INFORMATION
 
Item 1.    
Legal Proceedings
40
Item 1A.    
Risk Factors
40
Item 2.    
Unregistered Sales of Equity and Use of Proceeds
40
Item 4.    
Submission of Matters to a Vote of Security Holders
40
Item 6.    
Exhibits
 
Signatures
41



Item 1. Financial Statements
 
MDC PARTNERS INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited)
(thousands of United States dollars, except share and per share amounts)
 
   
Three Months Ended June 30,
 
Six Months Ended June 30,
 
   
2008
 
2007
 
2008
 
2007
 
       
Reclassified 
(Note 1)
     
Reclassified 
(Note 1)
 
Revenue:
                 
Services
 
$
158,275
 
$
134,497
 
$
300,965
 
$
252,577
 
Operating Expenses:
                 
Cost of services sold
   
104,012
   
85,885
   
201,186
   
162,848
 
Office and general expenses
   
37,480
   
35,179
   
73,072
   
68,423
 
Depreciation and amortization
   
8,708
   
5,916
   
18,782
   
11,727
 
 
   
150,200
   
126,980
   
293,040
   
242,998
 
Operating profit
   
8,075
   
7,517
   
7,925
   
9,579
 
Other Income (Expenses):
                 
Other income (expense)
   
(527
)
 
(1,012
)
 
3,077
   
(1,719
)
Interest expense
   
(3,645
)
 
(3,589
)
 
(7,532
)
 
(6,239
)
Interest income
   
173
   
1,079
   
379
   
1,235
 
 
   
(3,999
)
 
(3,522
)
 
(4,076
)
 
(6,723
)
Income from continuing operations before income taxes, equity in affiliates and minority interests
   
4,076
   
3,995
   
3,849
   
2,856
 
Income tax (expense) recovery
   
(3,943
)
 
433
   
(3,118
)
 
948
 
Income from continuing operations before equity in affiliates and minority interests
   
133
   
4,428
   
731
   
3,804
 
Equity in earnings of non-consolidated affiliates
   
81
   
61
   
221
   
11
 
Minority interests in income of consolidated subsidiaries
   
(2,869
)
 
(5,419
)
 
(4,976
)
 
(9,710
)
Loss from continuing operations
   
(2,655
)
 
(930
)
 
(4,024
)
 
(5,895
)
Loss from discontinued operations
   
(1,817
)
 
(1,671
)
 
(3,840
)
 
(5,502
)
Net Loss
 
$
(4,472
)
$
(2,601
)
$
(7,864
)
$
(11,397
)
 
                 
Loss Per Common Share:
                 
Basic and Diluted:
                 
Continuing operations
 
$
(0.10
)
$
(0.04
)
$
(0.15
)
$
(0.24
)
Discontinued operations
   
(0.07
)
 
(0.07
)
 
(0.14
)
 
(0.22
)
Net Loss
 
$
(0.17
)
$
(0.11
)
$
(0.29
)
$
(0.46
)
Weighted Average Number of Common Shares Outstanding:
                         
Basic
   
26,831,952
   
24,752,472
   
26,664,557
   
24,514,954
 
Diluted
   
26,831,952
   
24,752,472
   
26,664,557
   
24,514,954
 
                           
Non cash stock-based compensation expense is included in the following line items above:
                         
Cost of services sold
 
$
303
 
$
245
 
$
542
 
$
503
 
Office and general expenses
   
1,560
   
1,308
   
3,319
   
2,966
 
Total
 
$
1,863
 
$
1,553
 
$
3,861
 
$
3,469
 

See notes to the unaudited condensed consolidated financial statements.

2


MDC PARTNERS INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS  
(thousands of United States dollars)
 
 
 
June 30,  
2008
 
December 31,  
2007
 
 
 
(Unaudited)
 
 
 
ASSETS
         
Current Assets:
         
Cash and cash equivalents
 
$
18,510
 
$
10,410
 
Accounts receivable, less allowance for doubtful accounts of $1,968 and $1,357
   
148,468
   
135,260
 
Expenditures billable to clients
   
28,781
   
19,409
 
Prepaid expenses
   
6,159
   
5,937
 
Other current assets
   
2,441
   
2,422
 
Total Current Assets
   
204,359
   
173,438
 
Fixed assets, at cost, less accumulated depreciation of $66,191 and $58,822
   
48,018
   
47,440
 
Investment in affiliates
   
1,748
   
1,434
 
Goodwill
   
227,772
   
217,726
 
Other intangibles assets, net
   
47,566
   
55,399
 
Deferred tax asset
   
8,331
   
9,175
 
Other assets
   
14,877
   
16,086
 
Total Assets
 
$
552,671
 
$
520,698
 
LIABILITIES AND SHAREHOLDERS’ EQUITY
         
Current Liabilities:
         
Accounts payable
 
$
76,895
 
$
65,839
 
Accruals and other liabilities
   
77,176
   
74,668
 
Advance billings
   
70,227
   
50,988
 
Current portion of long-term debt
   
1,896
   
1,796
 
Deferred acquisition consideration
   
2,442
   
2,511
 
Total Current Liabilities
   
228,636
   
195,802
 
Revolving credit facility
   
6,801
   
1,901
 
Long-term debt
   
115,856
   
115,662
 
Convertible debentures
   
44,131
   
45,395
 
Other liabilities
   
8,779
   
8,267
 
Deferred tax liabilities
   
552
   
819
 
 
         
Total Liabilities
   
404,755
   
367,846
 
 
         
Minority interests
   
25,893
   
24,919
 
Commitments, contingencies and guarantees (Note 12)
         
Shareholders’ Equity:
         
Preferred shares, unlimited authorized, none issued
   
   
 
Class A Shares, no par value, unlimited authorized, 26,830,026 and 26,235,932 shares issued in 2008 and 2007
   
213,017
   
207,958
 
Class B Shares, no par value, unlimited authorized, 2,503 shares issued in 2008 and 2007, each convertible into one Class A share
   
1
   
1
 
Share capital to be issued, 27,545 Class A shares in 2007
   
   
214
 
Additional paid-in capital
   
26,822
   
26,743
 
Accumulated deficit
   
(120,835
)
 
(112,969
)  
Stock subscription receivable
   
(354
)
 
(357
)
Accumulated other comprehensive income
   
3,372
   
6,343
 
Total Shareholders’ Equity
   
122,023
   
127,933
 
Total Liabilities and Shareholders’ Equity
 
$
552,671
 
$
520,698
 

See notes to the unaudited condensed consolidated financial statements.

3


MDC PARTNERS INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited)  
(thousands of United States dollars)
 
   
Six Months Ended June 30,
 
 
 
2008
 
2007
 
   
 
 
Reclassified  
(Note 1 )
 
Cash flows from operating activities:
         
Net loss
 
$
(7,864
)
$
(11,397
)
Loss from discontinued operations
   
(3,840
)
 
(5,502
)
Loss from continuing operations
   
(4,024
)
 
(5,895
)
Adjustments to reconcile net loss from continuing operations to cash provided by (used in) operating activities
         
Depreciation
   
8,334
   
7,139
 
Amortization of intangibles
   
10,448
   
4,588
 
Non cash stock-based compensation
   
3,458
   
3,030
 
Amortization of deferred finance charges
   
688
   
1,659
 
Deferred income taxes
   
577
   
2,610
 
Loss (gain) on sale of assets
   
3
   
(1,835
)
Earnings of non-consolidated affiliates
   
(221
)
 
(11
)
Minority interest and other
   
930
   
310
 
Foreign exchange
   
(3,062
)
 
4,180
 
Changes in non-cash working capital:
         
Accounts receivable
   
(13,375
)
 
(20,072
)
Expenditures billable to clients
   
(9,372
)
 
8,005
 
Prepaid expenses and other current assets
   
(255
)
 
(6,428
)
Accounts payable, accruals and other liabilities
   
9,795
   
(6,153
)
Advance billings
   
19,025
   
(355
)
Cash flows provided by (used in) continuing operating activities
   
22,949
   
(9,228
)
Discontinued operations
   
206
   
379
 
Net cash provided by (used in) operating activities
   
23,155
   
(8,849
)
Cash flows from investing activities:
         
Capital expenditures
   
(8,639
)
 
(7,346
)
Acquisitions, net of cash acquired
   
(10,032
)
 
(10,730
)
Proceeds from sale of assets
   
229
   
7,544
 
Other investments
   
(114
)
 
(203
)
Profit distributions from non-consolidated affiliates
   
68
   
 
Discontinued operations
   
   
(118
)
Net cash used in investing activities
   
(18,488
)
 
(10,853
)
Cash flows from financing activities:
         
Proceeds from new revolving credit facility
   
4,900
   
22,215
 
Repayment of long-term debt
   
(443
)
 
(5,480
)
Purchase of treasury shares
   
(876
)
 
(660
)
Proceeds from stock subscription receivable
   
3
   
270
 
Decrease in bank indebtedness
   
   
(4,910
)
Payments under old revolving credit facility
   
   
(45,000
)
Proceeds from term loan
   
   
60,000
 
Deferred financing costs
   
   
(3,813
)
Issuance of share capital
   
   
514
 
Discontinued operations
   
   
(70
)
Net cash provided by financing activities
   
3,584
   
23,066
 
Effect of exchange rate changes on cash and cash equivalents
   
(151
)
 
(596
)
Net increase in cash and cash equivalents
   
8,100
   
2,768
 
Cash and cash equivalents at beginning of period
   
10,410
   
6,591
 
Cash and cash equivalents at end of period
 
$
18,510
 
$
9,359
 
 
         
Supplemental disclosures:
         
Cash paid to minority partners
 
$
7,247
 
$
12,268
 
Cash income taxes paid
 
$
873
 
$
1,046
 
Cash interest paid
 
$
6,981
 
$
5,301
 
Non-cash transactions:
         
Share capital issued on acquisitions
 
$
1,573
 
$
2,150
 
Capital leases
 
$
284
 
$
1,510
 
 
See notes to the unaudited condensed consolidated financial statements.

4


MDC PARTNERS INC. AND SUBSIDIARIES  
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS  
(thousands of United States dollars, unless otherwise stated)
 
1.
Basis of Presentation
 
MDC Partners Inc. (the “Company”) has prepared the unaudited condensed consolidated interim financial statements included herein pursuant to the rules and regulations of the United States Securities and Exchange Commission (the “SEC”). Certain information and footnote disclosures normally included in annual financial statements prepared in accordance with generally accepted accounting principles (“GAAP”) of the United States of America (“US GAAP”) have been condensed or omitted pursuant to these rules.
 
The accompanying financial statements reflect all adjustments, consisting of normally recurring accruals, which in the opinion of management are necessary for a fair presentation, in all material respects, of the information contained therein. Results of operations for interim periods are not necessarily indicative of annual results.
 
These statements should be read in conjunction with the consolidated financial statements and related notes included in the Annual Report on Form 10-K for the year ended December 31, 2007.

In December 2007, the Company discontinued the operations of Margeotes Fertitta Powell, LLC (“MFP”) and Banjo Strategic Entertainment, LLC (“Banjo”) and accordingly has reclassified its 2007 financial results to reflect discontinued operations.
 
2.
Significant Accounting Policies
 
The Company’s significant accounting policies are summarized as follows:
 
Principles of Consolidation . The accompanying condensed consolidated financial statements include the accounts of MDC Partners Inc. and its domestic and international controlled subsidiaries that are not considered variable interest entities, and variable interest entities for which the Company is the primary beneficiary. Intercompany balances and transactions have been eliminated in consolidation.
 
Use of Estimates. The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions. These estimates and assumptions affect the reported amounts of assets and liabilities including goodwill, intangible assets, valuation allowances for receivables and deferred tax assets, and the reporting of variable interest entities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. The estimates are evaluated on an ongoing basis and estimates are based on historical experience, current conditions and various other assumptions believed to be reasonable under the circumstances. Actual results could differ from those estimates.

Fair Value of Financial Instruments. Effective January 1, 2008, the Company adopted SFAS No. 157, “Fair Value Measurements” (SFAS 157). SFAS 157 defines fair value, establishes a framework for measuring fair value in accordance with accounting principles generally accepted in the United States, and expands disclosure requirements about fair value measurements. In accordance with FASB Staff Position FAS 157-2, “Effective Date of FASB Statement No. 157” (FSP 157-2), we will defer the adoption of SFAS 157 for our nonfinancial assets and nonfinancial liabilities except those items recognized or disclosed at fair value on an annual or more frequent recurring basis, until January 1, 2009. The adoption of SFAS 157 did not have a material impact on our fair value measurements.

Concentration of Credit Risk . The Company provides marketing communications services to clients who operate in most industry sectors. Credit is granted to qualified clients in the ordinary course of business. Due to the diversified nature of the Company’s client base, the Company does not believe that it is exposed to a concentration of credit risk; however, one client accounted for approximately 14% and 13% of the Company’s consolidated accounts receivable at June 30, 2008 and December 31, 2007, respectively. This client also accounted for 19.1% and 19.4% of revenue for the three and six months ended June 30, 2008, respectively , and 14.5% and 14.9% of revenue for the three and six months ended June 30, 2007, respectively.
 
Cash and Cash Equivalents. The Company’s cash equivalents are primarily comprised of investments in overnight interest-bearing deposits, commercial paper and money market instruments and other short-term investments with original maturity dates of three months or less at the time of purchase. The Company has a concentration risk in that there are cash deposits in excess of federally insured amounts. Included in cash and cash equivalents at June 30, 2008 and December 31, 2007, is approximately $64 and $63, respectively, of cash restricted as to its use by the Company.
 
Revenue Recognition. The Company’s revenue recognition policies are in compliance with the SEC Staff Accounting Bulletin 104, “Revenue Recognition” (“SAB 104”), and accordingly, revenue is generally recognized as services are provided or upon delivery of the products when ownership and risk of loss has transferred to the customer, the selling price is fixed or determinable and collection of the resulting receivable is reasonably assured.

5


In November 2002, EITF Issue No. 00-21, “Revenue Arrangements with Multiple Deliverables” (“EITF 00-21”) was issued. EITF 00-22 addresses certain aspects of the accounting by a vendor for arrangements under which it will perform multiple revenue-generating activities and how to determine whether an arrangement involving multiple deliverables contains more than one unit of accounting. EITF 00-21 is effective for revenue arrangements entered into in fiscal periods beginning after June 15, 2003. Also, in July 2000, the EITF of the Financial Accounting Standards Board released Issue No. 99-19, “Reporting Revenue Gross as a Principal versus Net as an Agent” (“EITF 99-19”). This Issue summarized the EITF’s views on when revenue should be recorded at the gross amount billed because it has earned revenue from the sale of goods or services, or the net amount retained because it has earned a fee or commission. The Company also follows EITF No. 01-14, “Income Statement Characterization of Reimbursements Received for Out-of-Pocket Expenses Incurred”. This issue summarized the EITF’s views that reimbursements received for out-of-pocket expenses incurred should be characterized in the income statement as revenue. Accordingly, the Company has included in revenue such reimbursed expenses.
 
The Company earns revenue from agency arrangements in the form of retainer fees or commissions; from short-term project arrangements in the form of fixed fees or per diem fees for services; and from incentives or bonuses.
 
Non refundable retainer fees are generally recognized on a straight line basis over the term of the specific customer contract. Commission revenue is earned and recognized upon the placement of advertisements in various media when the Company has no further performance obligations. Fixed fees for services are recognized upon completion of the earnings process and acceptance by the client. Per diem fees are recognized upon the performance of the Company’s services. In addition, for certain service transactions, which require delivery of a number of service acts, the Company uses the Proportional Performance model, which generally results in revenue being recognized based on the straight-line method due to the acts being non-similar and there being insufficient evidence of fair value for each service provided.
 
Fees billed to clients in excess of fees recognized as revenue are classified as Advanced Billings.
 
A small portion of the Company’s contractual arrangements with customers includes performance incentive provisions, which allows the Company to earn additional revenues as a result of its performance relative to both quantitative and qualitative goals. The Company recognizes the incentive portion of revenue under these arrangements when specific quantitative goals are achieved, or when the company’s clients determine performance against qualitative goals has been achieved. In all circumstances, revenue is only recognized when collection is reasonably assured. The Company records revenue net of sales and other taxes due to be collected and remitted to governmental authorities.
 
Stock-Based Compensation . The fair value method is applied to all awards granted, modified or settled on or after January 1, 2003. Under the fair value method, compensation cost is measured at fair value at the date of grant and is expensed over the service period that is the award’s vesting period. When awards are exercised, share capital is credited by the sum of the consideration paid together with the related portion previously credited to additional paid-in capital when compensation costs were charged against income or acquisition consideration. The Company uses its historical volatility derived over the expected term of the award, to determine the volatility factor used in determining the fair value of the award. The Company uses the “simplified” method to determine the term of the award.

Stock-based awards that are settled in cash or equity at the option of the Company are recorded at fair value on the date of grant and recorded as additional paid-in capital. The fair value measurement of the compensation cost for these awards is derived using the Black-Scholes option pricing model and is recorded in operating income over the service period, which is the vesting period of the award.

6


It is the Company’s policy for issuing shares upon the exercise of an equity incentive award to verify the amount of shares to be issued, as well as the amount of proceeds to be collected (if any) and delivery of new shares to the exercising party.

The Company has adopted the straight-line attribution method for determining the compensation cost to be recorded during each accounting period. However, awards based on performance conditions are recorded as compensation expense when the performance conditions are expected to be met.

In February and March 2008, the Company issued 139,069 Class A shares of time-based restricted stock, and 681,458 Class A shares of time-based restricted stock units, to its employees under the 2005 Stock Incentive Plan. The Class A shares underlying each grant of restricted stock or restricted stock units will vest one-third on each of the anniversary dates of grant in 2009, 2010 and 2011 subject to acceleration if certain financial performance targets are achieved in 2008 and 2009. The Company will be recording a non-cash stock based compensation charge of $2,480 from the date of grant through March 15, 2009 for these awards.

For the three and six months ended June 30, 2008, the Company has recorded charges of $565 and $772, respectively, relating to these equity incentive grants. The value of the awards was determined based on the fair market value of the underlying stock on the date of grant. Class A shares of restricted stock granted to employees amounting to 472,436 are included in the Company’s calculation of Class A shares outstanding as of June 30, 2008.

7


3.
Loss Per Common Share
 
The following table sets forth the computation of basic and diluted loss per common share from continuing operations.
   
Three Months Ended June 30,
 
Six Months Ended June 30
 
   
2008
 
2007
 
2008
 
2007
 
Numerator
                 
Numerator for basic loss per common share - loss from continuing operations
 
$
(2,655
)
$
(930
)
$
(4,024
)
$
(5,895
)
Effect of dilutive securities:
   
   
   
   
 
Numerator for diluted loss per common share - loss from continuing operations plus assumed conversion
 
$
(2,655
)
$
(930
)
$
(4,024
)
$
(5,895
)
Denominator
                 
Denominator for basic loss per common share - weighted average common shares
   
26,831,952
   
24,752,472
   
26,664,557
   
24,514,954
 
Effect of dilutive securities:
   
   
   
   
 
Denominator for diluted loss per common share - adjusted weighted shares and assumed conversions
   
26,831,952
   
24,752,472
   
26,664,557
   
24,514,954
 
Basic loss per common share from continuing operations
 
$
(0.10
)
$
(0.04
)
$
(0.15
)
$
(0.24
)
Diluted loss per common share from continuing operations
 
$
(0.10
)
$
(0.04
)
$
(0.15
)
$
(0.24
)
 
The 8% convertible debentures, options and other rights to purchase 6,602,450 shares of common stock, which includes 472,436 shares of non-vested restricted stock, were outstanding during the six months ended June 30, 2008, but were not included in the computation of diluted loss per common share because their effect would be antidilutive. Similarly, during the six months ended June 30, 2007, the 8% convertible debentures, options and other rights to purchase 7,820,816 shares of common stock, which includes 253,614 shares of non-vested restricted stock, were outstanding but were not included in the computation of diluted loss per common share because their effect would be antidilutive.
 
4.       Acquisitions
 
2008 Acquisitions

On June 16, 2008, the Company’s 77% owned subsidiary, Crispin Porter & Bogusky (“CPB”), acquired certain assets and assumed certain liabilities of Texture Media, Inc. Texture Media is a digital agency specializing in website development, and is based in Boulder, Colorado with approximately 50 employees. The purchase price consisted of $2,500 in cash and a non-contingent cash payment of $1,040 in one year. The allocation of the excess purchase consideration of this acquisition to the fair value of the net assets acquired resulted in identifiable intangibles of $150 (consisting of customer lists and covenants not to compete) and goodwill of $3,111. The identified intangibles will be amortized up to a two year period in a manner represented by the pattern in which the economic benefits of the customer contracts/relationship are realized. The intangibles and goodwill are tax deductible.

On February 12, 2008, the Company’s Bratskeir subsidiary purchased the net assets of Clifford PR for $2,050 in cash and the issuance of 30,444 newly issued shares of the Company’s Class A stock valued at $249, plus a 10% membership interest in Clifford/Bratskeir. For accounting purposes, the value of the Company’s Class A shares issued as consideration was calculated based on the price of the Company’s Class A shares on the date of the acquisition. The accounting value of the 10% membership interest in Clifford/Bratskeir was valued at $1,064. The allocation of the excess purchase consideration of this acquisition to the fair value of the net assets acquired resulted in identifiable intangibles of $1,031 (consisting of customer lists, backlog and covenants not to compete) and goodwill of $2,201. The identified intangibles will be amortized over a period of up to five years in a manner represented by the pattern in which the economic benefits of the customer contracts/relationship are realized. The intangibles and goodwill are tax deductible.

In January 2008, the Company’s 62% owned subsidiary, Zyman Group, purchased certain assets of Core Strategy Group and DMG Inc. The aggregate purchase price paid at closing consisted of $1,000 paid in cash and the issuance of 126,478 newly issued shares of the Company’s Class A stock valued at $1,110. In addition, the principals of Core Strategy Group and DMG received 1,000,000 newly-issued Restricted Class C units of Zyman Group, which will entitle them to a profit interest of 15% of Zyman Group’s pre-tax income in excess of a specified threshold amount. For accounting purposes, the value of the Company’s Class A shares issued as consideration was calculated based on the price of the Company’s Class A share on the date of the acquisitions. The accounting value of the Restricted Class C units of Zyman Group was determined based on a Black-Scholes value of $1,001. The allocation of the excess purchase consideration of these acquisitions to the fair value of the net assets acquired resulted in identifiable intangibles of $497 (consisting of customer lists and covenants not to compete) and goodwill of $2,626. The identified intangibles will be amortized up to a five year period in a manner represented by the pattern in which the economic benefits of the customer contracts/relationship are realized. The intangibles and goodwill are tax deductible.

On January 1, 2008 and on April 1, 2008, the Company completed nine equity acquisitions with various shareholders of Allard Johnson Communications Inc. (“Allard”), all pursuant to contractual puts options. The aggregate purchase price for the nine transactions was cash equal to $2,615. These transactions increased the Company’s equity ownership in Allard to 70.9%, an increase of 10.7%. The allocation of the excess purchase consideration of this step acquisition to the fair value of the net assets acquired resulted in identifiable intangibles of $186 (consisting of customer lists and existing backlog) and goodwill of $2,429. The identified intangibles will be amortized over a five year period in a manner represented by the pattern in which the economic benefits of the customer contracts/relationship are realized. The intangible and goodwill are not tax deductible.


2007 Acquisitions
 
On November 1, 2007, the Company acquired an additional 28% of CPB from certain minority holders resulting in the Company’s current ownership of 77%. The purchase price consisted of a payment of approximately $22,561 in cash and the issuance of 514,025 newly-issued shares of the Company’s Class A subordinated voting stock valued at approximately $5,546. For accounting purposes, the value of the Company’s Class A shares issued as consideration was calculated based on the price of the Company’s Class A shares over a period two days before and after the November 1, 2007 announcement date. This acquisition represented an accelerated exercise of the Company’s existing call option that was otherwise exercisable in December 2007 and in April 2008. Prior to the transaction, the Company consolidated CPB as a Variable Interest Entity (“VIE”). As a result of this step acquisition, the Company now consolidates CPB as a majority owned subsidiary. The allocation of the excess purchase consideration of this acquisition to the fair value of net assets acquired resulted in 100% or $4,637 of the excess consideration being allocated to identifiable intangible assets. Approximately $2,000 represents customer backlog and is being amortized over a five month period and the balance of $2,637 represents customer relationships and is being amortized over a five year period in a manner represented by the pattern in which the economic benefits of the customer contracts/ relationship are realized. These intangibles are tax deductible as well as $23,470 of intangibles which have been previously recorded in connection with the VIE accounting.
 
On October 18, 2007, the Company acquired the remaining 40% equity interest in KBP Holdings LLC, (“KBP”) from KBP Management Partners LLC (“Minority Holder”). The purchase price consisted of an initial payment of approximately $12,255 in cash and the issuance of 269,389 newly-issued shares of the Company’s Class A subordinated voting stock valued at approximately $2,901. For accounting purposes, the value of the Company’s Class A shares issued as consideration was calculated based on the price of the Company’s Class A shares on the date of the acquisition. In addition, the Company expects to pay a contingent amount to the Minority Holder in 2009 and 2010, based on KBP’s financial performance in 2008 and 2009. These additional contingent payments will be calculated in accordance with KBP’s existing limited liability company agreement. In connection with this acquisition, certain key executives of KBP agreed to extend the terms of their existing employment agreements and received grants of restricted stock of the Company valued at $234 in the aggregate. These equity grants vest over a three year period. This acquisition represented an accelerated exercise of the Company’s existing call option that was otherwise exercisable in 2008. The allocation of the excess purchase consideration of this acquisition to the fair value of net assets acquired resulted in 100% or $14,494 of the excess consideration being allocated to identifiable intangible assets. Approximately $2,711 represents customer backlog and is being amortized over a six and one-half month period and the balance of $11,783 represents customer relationships and the amortization rate is expected to be 30%, 25%, 20%, 15% and 10% in years one through five, respectively. The value of the restricted stock grants will be amortized over a three year period. In addition, the Company incurred a non-cash stock based compensation charge of approximately $2,603 resulting from a portion of the purchase price being paid by the Minority Holder to certain employees of KBP pursuant to an existing phantom equity plan between those employees and the Minority Holder. A similar type of charge will be incurred if and when any contingent payments are made in 2009 and 2010. The intangibles are tax deductible. In May 2008, it was determined that an additional payment of $814 would be due in December 2008. This additional payment has been allocated to backlog and written off during the second quarter of 2008. In addition, the Company incurred a non-cash stock based compensation charge of $142 resulting from this payment to the phantom equity holders.
 
On June 15, 2007, the Company acquired a 60% membership interest in Redscout, LLC (“Redscout”). Redscout is a brand development and innovation consulting firm. Redscout is expected to expand the Company’s strategic consultancy services within the Strategic Marketing Services segment. The purchase price consisted of $4,021 in cash and $641 was paid in the form of 76,340 newly issued Class A shares of the Company. In addition, the Company may be required to make additional payments which are contingent on the results of Redscout’s operations through December 2008. As of December 31, 2007, the Company will be required to make additional payments of $1,500 of which approximately $214 may be paid in the form of Class A shares. At December 31, 2007, this amount has been accrued in deferred acquisition consideration. In addition, the Company incurred approximately $35 of transaction related costs for a total purchase price of $4,697. The allocation of the cost of the acquisition to the fair value of net assets acquired resulted in amortizable intangible assets of $1,275 and goodwill of $2,706 and is based on estimates of fair values and certain assumptions that the Company believes are reasonable. The identified intangible will be amortized over a five year period in a manner represented by the pattern in which the economic benefits of the customer contracts/ relationship are realized. The intangibles and goodwill are tax deductible.

9


On April 4, 2007, the Company acquired a 59% membership interest in HL Group Partners LLC (“HL”). The Company intends to use up to 8% of the membership interests acquired for purposes of entering into a profits interest arrangement with other key executives of HL, or “Gen II” management of which 7% has been issued. Gen II management will also have liquidity rights based on any appreciation of value over the original purchase price attributable to the profits interest. HL is a marketing strategy and corporate communications firm with a specialty in high end fashion and luxury goods. HL is expected to expand the Company’s creative talent within the Strategic Marketing Services segment. The purchase price consisted of $4,813 in cash, of which $4,493 was paid and $320 was paid in April 2008, and $1,000 was paid in the form of 128,550 newly-issued Class A shares of the Company. In addition, the Company incurred transaction costs of approximately $30 for a total purchase price of $5,843. The allocation of the cost of the acquisition to the fair value of net assets acquired resulted in amortizable intangible assets of $2,154 and goodwill of $3,442 and is based on estimates of fair values and certain assumptions that the Company believes are reasonable. The intangibles and goodwill are tax deductible in future years.
 
Pro forma Information
 
The following unaudited pro forma results of operations of the Company for the three months and six months ended June 30, 2007 assume that the acquisition of the operating assets of the significant businesses acquired during 2007 had occurred on January 1, 2007. For the three months and six months ended June 30, 2008, there were no significant businesses acquired. These unaudited pro forma results are not necessarily indicative of either the actual results of operations that would have been achieved had the companies been combined during these periods, or are they necessarily indicative of future results of operations. These unaudited pro forma results for the three months and six months ended June 30, 2007, include an adjustment for the non-cash stock based compensation charge of $2,603 resulting from the KBP acquisition.

   
Three Months 
Ended June 30, 
2007
 
Six Months 
Ended June 30, 
2007
 
Revenues
 
$
134,497
 
$
252,577
 
Net loss
 
$
(3,605
)
$
(16,316
)
Loss per common share:
         
Basic – net loss
 
$
(0.14
)
$
(0.64
)
Diluted – net loss
 
$
(0.14
)
$
(0.64
)

5.          Accrued and Other Liabilities
 
At June 30, 2008 and December 31, 2007, accrued and other liabilities included amounts due to minority interest holders, for their share of profits, which will be distributed within the next twelve months of $6,236 and $7,916, respectively.
 
6.         Discontinued Operations  
 
Effective June 30, 2008, the Company sold its 60% equity interest in The Ito Partnership, a start-up operation formed in 2006. The sale resulted in a loss of approximately $800, and has been included in discontinued operations. This entity had been previously included in the Company’s Specialized Communication Services segment. The operating results for the three and six months ended June 30, 2007 were not material and accordingly have not been restated.

In March 2007, due to continued operating and client losses, the Company ceased operations of MFP and spun off a new operating business. As a result, the Company incurred a goodwill impairment charge of $4,475 in the first quarter of 2007. In the fourth quarter of 2007, the Company received the 2008 projections of the new MFP operating business, and decided to cease its operations. As a result, the Company has classified these operations as discontinued. The results of operations of MFP and the new operating business during the three and six months ended June 30, 2007, net of income tax benefits, was a loss, of $1,631 and $5,415, respectively. The 2008 second quarter loss includes income tax expense of $1,031 relating to the reversal of the first quarter anticipated tax recovery. The operating loss consists primarily of the accrual of lease abandonment costs and severance costs.
 
In December 2007, the Company ceased Banjo’s operations due to Banjo’s continued operating losses and the lack of new business wins. The results of operations of Banjo during the three and six months ended June 30, 2007, net of income tax benefits, was a loss of $40 and $87, respectively.

MFP and Banjo had been previously included in the Company’s Specialized Communication Services segment.

10


Included in discontinued operations in the Company’s consolidated statements of operations for the three months and six months ended June 30, were the following:

   
Three Months Ended June 30,
 
Six Months Ended June 30,
 
 
 
2008
 
2007
 
2008
 
2007
 
Revenue
 
$
 
$
760
 
$
158
 
$
2,211
 
Impairment charge
   
   
   
   
4,475
 
Operating loss
   
   
(2,324
)
 
(2,903
)
 
(8,025
)
Other income (expense)
   
(786
)
 
(207
)
 
(937
)
 
(308
)
Income tax (expense) recovery
   
(1,031
)
 
860
   
   
2,831
 
Net loss from discontinued operations
 
$
(1,817
)
$
(1,671
)
$
(3,840
)
$
(5,502
)
 
7.            Comprehensive Loss  
 
Total comprehensive loss and its components were:
   
Three Months Ended June 30,
 
Six Months Ended June 30,
 
 
 
2008
 
2007
 
2008
 
2007
 
Net loss for the period
 
$
(4,472
)
$
(2,601
)
$
(7,864
)
$
(11,397
)
Foreign currency cumulative translation adjustment
   
410
   
2,371
   
(2,971
)
 
2,907
 
Comprehensive loss for the period
 
$
(4,062
)
$
(230
)
$
(10,835
)
$
(8,490
)

8.           Short-Term Debt, Long-Term Debt and Convertible Debentures
 
Debt consists of:
 
 
 
June 30,   
2008
 
December 31,  
2007
 
 
 
 
 
 
 
Revolving credit facility
 
$
6,801
 
$
1,901
 
8% convertible debentures
   
44,131
   
45,395
 
Term loans
   
111,500
   
111,500
 
Notes payable and other bank loans
   
3,672
   
3,285
 
 
   
166,104
   
162,081
 
Obligations under capital leases
   
2,580
   
2,673
 
 
   
168,684
   
164,754
 
Less:
         
Current portions
   
1,896
   
1,796
 
Long term portion
 
$
166,788
 
$
162,958
 
 
MDC Financing Agreement and Debentures
 
Financing Agreement
 
On June 18, 2007, the Company and its material subsidiaries entered into a $185,000 senior secured financing agreement (the “Financing Agreement”) with Fortress Credit, an affiliate of Fortress Investment Group, as collateral agent and Wells Fargo Bank, as administrative agent, and a syndicate of lenders. Proceeds from the Financing Agreement were used to repay in full the outstanding balances on the Company's prior credit facility, which was terminated.
 
The Financing Agreement consists of a $55,000 revolving credit facility, a $60,000 term loan and a $70,000 delayed draw term loan. Borrowings under the Financing Agreement will bear interest as follows: (a) LIBOR Rate Loans bear interest at applicable interbank rates and Reference Rate Loans bear interest at the rate of interest publicly announced by the Reference Bank in New York, New York, plus (b) a percentage spread ranging from 0% to a maximum of 4.75% depending on the type of loan and the Company’s Senior Leverage Ratio. In addition, the Company is required to pay a facility fee of 50 basis points. At June 30, 2008, the weighted average interest rate was 7.18%.

11


At June 30, 2008, $62,107 remains available under the Financing Agreement to support the Company’s future cash requirements. The Company’s obligations under the Financing Agreement are guaranteed by the material subsidiaries of the Company. The Financing Agreement matures on June 17, 2012, and is subject to various covenants, including a senior leverage ratio, fixed charges ratio, limitations on debt incurrence, limitation on liens and limitation on dividends and other payments.
 
The Company is currently in compliance with all of the terms and conditions of its Financing Agreement, and management believes, based on its current financial projections, that the Company will be in compliance with all covenants under the Financing Agreement over the next twelve months.
 
8% Convertible Unsecured Subordinated Debentures
 
On June 28, 2005, the Company completed an offering in Canada of convertible unsecured subordinated debentures amounting to $36,723 (C$45,000) (the “Debentures”). The Debentures will mature on June 30, 2010. The Debentures bear interest at an annual rate of 8.00% payable semi-annually, in arrears, on June 30 and December 31 of each year, commencing December 31, 2005. Unless an event of default has occurred and is continuing, the Company may elect, from time to time, subject to applicable regulatory approval, to issue and deliver Class A subordinate voting shares to the Debenture trustee in order to raise funds to satisfy all or any part of the Company’s obligations to pay interest on the Debentures in accordance with the indenture in which holders of the Debentures will be entitled to receive a cash payment equal to the interest payable from the proceeds of the sale of such Class A subordinate voting shares by the Debenture trustee.
 
The Debentures are convertible at the holder’s option into fully-paid, non-assessable and freely tradable Class A subordinate voting shares of the Company, at any time prior to maturity or redemption, subject to the restrictions on transfer, at a conversion price of $13.73 (C$14.00) per Class A subordinate voting share being a ratio of approximately 71.4286 Class A subordinate voting shares per $981 (C$1,000.00) principal amount of Debentures.
 
The Debentures may not be redeemed by the Company on or before June 30, 2008. Thereafter, but prior to June 30, 2009, the Debentures may be redeemed, in whole or in part from time to time, at a price equal to the principal amount of the Debenture plus accrued and unpaid interest, provided that the volume weighted average trading price of the Class A subordinate voting shares on the Toronto Stock Exchange during a specified period is not less than 125% of the conversion price. From July 1, 2009 until the maturity of the Debentures the Debentures may be redeemed by the Company at a price equal to the principal amount of the Debenture plus accrued and unpaid interest, if any. The Company may elect to satisfy the redemption consideration, in whole or in part, by issuing Class A subordinate voting shares of the Company to the holders, the number of which will be determined by dividing the principal amount of the Debenture by 95% of the current market price of the Class A subordinate voting shares on the redemption date. Upon the occurrence of a change of control on or after June 30, 2008, the Company shall be required to make an offer to purchase all of the then outstanding Debentures at a price equal to 100% of the principal amount of the Debentures plus accrued and unpaid interest to the purchase date.

12


9.            Shareholders’ Equity  
 
During the six months ended June 30, 2008, Class A share capital increased by $5,059, as the Company issued 529,856 Class A shares related to vested shares of restricted stock. Additionally, during the six months ended June 30, 2008, the Company issued 184,467 Class A shares, valued at $1,573 in connection with acquisitions and deferred acquisition consideration. During the six months ended June 30, 2008 “Additional paid-in capital” increased by $79 primarily related to an increase of $3,458 from stock-based compensation that was expensed during the same period and $1,001 related to the profit interest granted in the Core Strategy Group and DMG acquisitions by the Zyman Group. These amounts were offset by vested shares of restricted stock of $4,368 which was reclassed to share capital.

In March and June 2008, the Company purchased and retired 107,883 Class A shares for $876 from employees in connection with the required tax withholding resulting from the vesting of shares of the restricted stock. In addition, the Company received and retired 12,346 Class A shares from the Company’s CEO as partial payment of outstanding loans.
 
10.          Income Taxes and   Other Income (Expense)  

 
(a)
During the three months ended June 30, 2008, the Company increased income tax expense for continuing operations and the valuation allowance relating to net operating loss carry forwards by $2,800.

(b)
 
Three Months Ended June 30,
 
Six Months Ended June 30,
 
   
2008
 
2007
 
2008
 
2007
 
Other income (expense)
 
$
(18
)
$
27
 
$
(4
)
$
(113
)
Foreign currency transaction gain (losses)
   
(555
)
 
(2,882
)
 
3,084
   
(3,441
)
Gain (loss) on sale of assets
   
46
   
1,843
   
(3
)
 
1,835
 
   
$
(527
)
$
(1,012
)
$
3,077
 
$
(1,719
)

11.           Segmented Information
 
The Company reports in three segments plus corporate. The segments are as follows:
 
 
·
The Strategic Marketing Services (“SMS”) segment consists of integrated marketing consulting services firms that offer a compliment of marketing consulting services including advertising and media, marketing communications including direct marketing, public relations, corporate communications, market research, corporate identity and branding, interactive marketing and sales promotion. Each of the entities within SMS share similar economic characteristics, specifically related to the nature of their respective services, the manner in which the services are provided and the similarity of their respective customers. Due to the similarities in these businesses, they exhibit similar long term financial performance and have been aggregated together.
 
 
·
The Customer Relationship Management (“CRM”) segment provides marketing services that interface directly with the consumer of a client’s product or service. These services include the design, development and implementation of a complete customer service and direct marketing initiative intended to acquire, retain and develop a client’s customer base. This is accomplished using several domestic and two foreign-based customer contact facilities.
 
 
·
The Specialized Communication Services (“SCS”) segment includes all of the Company’s other marketing services firms that are normally engaged to provide a single or a few specific marketing services to regional, national and global clients. These firms provide niche solutions by providing world class expertise in select marketing services.
 
During the fourth quarter of 2007, the Company reclassified certain costs from the corporate segment to each of the SMS, CRM and SCS segments. As a result, the 2007 segments have been restated for this reclassification.

13


The significant accounting policies of these segments are the same as those described in the summary of significant accounting policies included in the notes to the consolidated financial statements.

The SCS segment is an “Other” segment pursuant SFAS 131 “Disclosures about Segments of an Enterprise and Related Information”.
 
Summary financial information concerning the Company’s operating segments is shown in the following tables:
 
Three Months Ended June 30, 2008
(thousands of United States dollars)
 
 
 
Strategic  
Marketing  
Services
 
Customer    
Relationship    
Management
 
Specialized    
Communication    
Services
 
Corporate
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue
 
$
88,785
 
$
36,843
 
$
32,647
 
$
 
$
158,275
 
 
                     
Cost of services sold
   
54,784
   
26,358
   
22,870
   
   
104,012
 
 
                     
Office and general expenses
   
20,046
   
6,310
   
6,279
   
4,845
   
37,480
 
 
                     
Depreciation and amortization
   
5,943
   
1,879
   
817
   
69
   
8,708
 
 
                     
Operating Profit/(Loss)
   
8,012
   
2,296
   
2,681
   
(4,914
)
 
8,075
 
 
                     
Other Income (Expense):
                     
Other expense
                   
(527
)
Interest expense, net
                   
(3,472
)
 
                     
Income from continuing operations before income taxes, equity in affiliates and minority interests
                   
4,076
 
Income tax expense
                   
(3,943
)
 
                     
Income from continuing operations before equity in affiliates and minority interests
                   
133
 
Equity in earnings of non-consolidated affiliates
                   
81
 
Minority interests in income of consolidated subsidiaries
   
(1,815
)
 
(130
)
 
(924
)
 
   
(2,869
)
 
                     
Loss from continuing operations
                   
(2,655
)
Loss from discontinued operations
                   
(1,817
)
 
                     
Net Loss
                 
$
(4,472
)
 
                     
Non cash stock based compensation
 
$
571
 
$
35
 
$
221
 
$
1,036
 
$
1,863
 
 
                     
Supplemental Segment Information:
                     
 
                     
Capital expenditures
 
$
2,830
 
$
1,234
 
$
344
 
$
8
 
$
4,416
 
 
                     
Goodwill and intangibles
 
$
200,738
 
$
29,000
 
$
45,600
 
$
 
$
275,338
 
 
                     
Total assets
 
$
361,440
 
$
76,038
 
$
96,983
 
$
18,210
 
$
552,671
 

14


Three Months Ended June 30, 2007
(thousands of United States dollars)
Restated for Discontinued Operations

   
Strategic    
Marketing    
Services
 
Customer    
Relationship    
Management
 
Specialized    
Communication    
Services
 
Corporate
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue
 
$
78,445
 
$
25,681
 
$
30,371
  $    
$
134,497
 
 
                     
Cost of services sold
   
46,268
   
18,873
   
20,744
   
   
85,885
 
 
                     
Office and general expenses
   
19,457
   
4,824
   
5,466
   
5,432
   
35,179
 
 
                     
Depreciation and amortization
   
3,876
   
1,530
   
439
   
71
   
5,916
 
 
                     
Operating Profit/(Loss)
   
8,844
   
454
   
3,722
   
(5,503
)
 
7,517
 
 
                     
Other Income (Expense):
                     
Other expense
                   
(1,012
)
Interest expense, net
                   
(2,510
)
 
                     
Income from continuing operations before income taxes, equity in affiliates and minority interests
                   
3,995
 
Income tax recovery
                   
433
 
 
                     
Income from continuing operations before equity in affiliates and minority interests
                   
4,428
 
Equity in earnings of non-consolidated affiliates
                   
61
 
Minority interests in income of consolidated subsidiaries
   
(4,250
)
 
(13
)
 
(1,156
)
 
   
(5,419
)
 
                     
Loss from continuing operations
                   
(930
)
Loss from discontinued operations
                   
(1,671
)
 
                     
Net Loss
                 
$
(2,601
)
 
                     
Non cash stock based compensation
 
$
482
 
$
22
 
$
124
 
$
925
 
$
1,553
 
 
                     
Supplemental Segment Information:
                     
 
                     
Capital expenditures
 
$
1,828
 
$
1,080
 
$
815
 
$
121
 
$
3,844
 
 
                     
Goodwill and intangibles
 
$
186,925
 
$
29,517
 
$
41,437
 
$
 
$
257,879
 
 
                     
Total assets
 
$
330,559
 
$
67,233
 
$
101,841
 
$
18,263
 
$
517,896
 

15


Six Months Ended June 30, 2008
(thousands of United States dollars)
 
   
Strategic    
Marketing    
Services
 
Customer    
Relationship    
Management
 
Specialized    
Communication    
Services
 
Corporate
 
Total
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue
 
$
166,766
 
$
71,506
 
$
62,693
 
$
 
$
300,965
 
 
                     
Cost of services sold
   
105,402
   
52,048
   
43,736
   
   
201,186
 
 
                     
Office and general expenses
   
39,387
   
12,231
   
12,226
   
9,228
   
73,072
 
 
                     
Depreciation and amortization
   
13,235
   
3,705
   
1,707
   
135
   
18,782
 
 
                     
Operating Profit/(Loss)
   
8,742
   
3,522
   
5,024
   
(9,363
)
 
7,925
 
 
                     
Other Income (Expense):
                     
Other income
                   
3,077
 
Interest expense, net
                   
(7,153
)
 
                     
Income from continuing operations before income taxes, equity in affiliates and minority interests
                   
3,849
 
Income tax expense
                   
(3,118
)
 
                     
Income from continuing operations before equity in affiliates and minority interests
                   
731
 
Equity in earnings of non-consolidated affiliates
                   
221
 
Minority interests in income of consolidated subsidiaries
   
(2,484
)
 
(187
)
 
(2,305
)
 
   
(4,976
)
 
                     
Loss from continuing operations
                   
(4,024
)
Loss from discontinued operations
                   
(3,840
)
 
                     
Net Loss
                 
$
(7,864
)
 
                     
Non cash stock based compensation
 
$
1,017
 
$
67
 
$
474
 
$
2,303
 
$
3,861
 
 
                     
Supplemental Segment Information:
                     
 
                     
Capital expenditures
 
$
5,537
 
$
2,112
 
$
953
 
$
37
 
$
8,639
 
 
                     
Goodwill and intangibles
 
$
200,738
 
$
29,000
 
$
45,600
 
$
 
$
275,338
 
 
                     
Total assets
 
$
361,440
 
$
76,038
 
$
96,983
 
$
18,210
 
$
552,671
 

16

 
Six Months Ended June 30, 2007
(thousands of United States dollars)  
 
Restated for Discontinued Operations
 
     
 
Strategic    
Marketing    
Services    
 
Customer    
Relationship    
Management    
 
Specialized    
Communication    
Services    
 
Corporate    
 
Total    
 
     
 
             
 
         
 
         
 
          
 
         
 
Revenue    
 
$
149,008
 
$
49,249
 
$
54,320
 
$
 
$
252,577
 
     
                     
Cost of services sold    
   
89,022
   
35,871
   
37,955
   
   
162,848
 
Office and general expense    
   
37,652
   
9,361
   
10,589
   
10,821
   
68,423
 
Depreciation and amortization    
   
7,643
   
3,080
   
866
   
138
   
11,727
 
     
                     
Operating Profit/(Loss)    
   
14,691
   
937
   
4,910
   
(10,959
)
 
9,579
 
     
                     
Other Income (Expense):    
                     
Other expense    
                   
(1,719
)
Interest expense, net    
                   
(5,004
)
     
                     
Income from continuing operations before income taxes, equity in affiliates and minority interests    
                   
2,856
 
Income tax recovery    
                   
948
 
     
                     
Income from continuing operations before equity in affiliates and minority interests    
                   
3,804
 
Equity in loss of non-consolidated affiliates    
                   
11
 
Minority interests in income of consolidated subsidiaries    
   
(7,966
)
 
(27
)
 
(1,717
)
 
   
(9,710
)
     
                     
Loss from continuing operations    
                   
(5,895
)
Loss from discontinued operations    
                   
(5,502
)
     
                     
Net Loss    
                 
$
(11,397
)
     
                     
Non cash stock based compensation    
 
$
971
 
$
48
 
$
248
 
$
2,202
 
$
3,469
 
     
                     
Supplemental Segment Information:    
                     
     
                     
Capital expenditures    
 
$
3,486
 
$
2,515
 
$
1,177
 
$
168
 
$
7,346
 
                                 
Goodwill and intangibles    
 
$
186,925
 
$
29,517
 
$
41,437
 
$
 
$
257,879
 
     
                     
Total assets    
 
$
330,559
 
$
67,233
 
$
101,841
 
$
18,263
 
$
517,896
 

17


A summary of the Company’s revenue by geographic area, based on the location in which the services originated, is set forth in the following table:
 
         
 
United
States
 
Canada
 
Other
 
Total
 
Revenue
                 
Three Months Ended June 30,        
                 
2008
 
$
129,028
 
$
25,750
 
$
3,497
 
$
158,275
 
2007
 
$
108,417
 
$
23,124
 
$
2,956
 
$
134,497
 
Six Months Ended June 30,
                 
2008
 
$
246,083
 
$
47,900
 
$
6,982
 
$
300,965
 
2007
 
$
205,320
 
$
41,807
 
$
5,450
 
$
252,577
 

12. Commitments, Contingencies and Guarantees
 
Deferred Acquisition Consideration. In addition to the consideration paid at closing by the Company in respect of certain of its acquisitions, additional consideration may be payable, or may be potentially payable based on the achievement of certain threshold levels of earnings. Should the current level of earnings be maintained by these acquired companies, no additional consideration, in excess of the deferred consideration reflected on the Company’s balance sheet at June 30, 2008, would be expected to be owed in 2008.

Put Options. Owners of interests in certain subsidiaries have the right in certain circumstances to require the Company to acquire the remaining ownership interests held by them. The owners’ ability to exercise any such “put option” right is subject to the satisfaction of certain conditions, including conditions requiring notice in advance of exercise. In addition, these rights cannot be exercised prior to specified staggered exercise dates. The exercise of these rights at their earliest contractual date would result in obligations of the Company to fund the related amounts during the period 2008 to 2015. It is not determinable, at this time, if or when the owners of these rights will exercise all or a portion of these rights.
 
The amount payable by the Company in the event such rights are exercised is dependent on various valuation formulas and on future events, such as the average earnings of the relevant subsidiary through the date of exercise, the growth rate of the earnings of the relevant subsidiary during that period, and, in some cases, the currency exchange rate at the date of payment.
 
Management estimates, assuming that the subsidiaries owned by the Company at June 30, 2008, perform over the relevant future periods at their trailing twelve-months earnings levels, that these rights, if all exercised, could require the Company, in future periods, to pay an aggregate amount of approximately $65,211 to the owners of such rights to acquire such ownership interests in the relevant subsidiaries. Of this amount, the Company is entitled, at its option, to fund approximately $11,091 by the issuance of share capital. In addition, the Company is obligated under similar put option rights to pay an aggregate amount of approximately $8,208 only upon termination of such owner’s employment with the applicable subsidiary. The ultimate amount payable relating to these transactions will vary because it is dependent on the future results of operations of the subject businesses and the timing of when these rights are exercised.
 
Natural Disasters. Certain of the Company’s operations are located in regions of the United States and Caribbean which typically are subject to hurricanes. During the three and six months ended June 30, 2008 and 2007, these operations did not incur any costs related to damages resulting from hurricanes.
 
Guarantees. In connection with certain dispositions of assets and/or businesses in 2001 and 2003, the Company has provided customary representations and warranties whose terms range in duration and may not be explicitly defined. The Company has also retained certain liabilities for events occurring prior to sale, relating to tax, environmental, litigation and other matters. Generally, the Company has indemnified the purchasers in the event that a third party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of indemnification guarantees typically extend for a number of years.

In connection with the sale of the Company’s investment in CDI, the amounts of indemnification guarantees were limited to the total sale price of approximately $84,000. For the remainder, the Company’s potential liability for these indemnifications are not subject to a limit as the underlying agreements do not always specify a maximum amount and the amounts are dependent upon the outcome of future contingent events.

Historically, the Company has not made any significant indemnification payments under such agreements and no amount has been accrued in the accompanying consolidated financial statements with respect to these indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees and indemnifications to identify whether it is probable that a loss has occurred, and would recognize any such losses under any guarantees or indemnifications in the period when those losses are probable and estimable.

For guarantees and indemnifications entered into after January 1, 2003, in connection with the sale of the Company’s investment in CDI, the Company has estimated the fair value of its liability, which was insignificant.
 
Legal Proceedings.   The Company’s operating entities are involved in legal proceedings of various types. While any litigation contains an element of uncertainty, the Company has no reason to believe that the outcome of such proceedings or claims will have a material adverse effect on the financial condition or results of operations of the Company.

18


Commitments.   The Company has commitments to fund $242 in one investment fund over a period of up to two years. At June 30, 2008, the Company has issued $4,592 of undrawn outstanding letters of credit.
 
13.   New Accounting Pronouncements
 
In September 2006, FASB issued SFAS No. 157, “Fair Value Measurements”. This statement defines fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. This statement is effective for all fiscal year beginning after November 15, 2007 and interim periods within those fiscal years. Earlier application is encouraged. The adoption of this statement did not have a material effect on its financial statements.  
 
In February 2007, FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities” (“SFAS 159”). This statement permits entities to choose to measure many financial instruments and certain other items at fair value. This statement expands the use of fair value measurement and applies to entities that elect the fair value option. The fair value option established by this Statement permits all entities to choose to measure eligible items at fair value at specified election dates. SFAS 159 is effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007. The adoption of this statement did not have a material effect on its financial statements.
 
In December 2007, FASB issued SFAS No. 141R “Business Combination” (“SFAS 141R”). This revised statement retains some fundamental concepts of the current standard, including the acquisition method of accounting (known as the “purchase method” in Statement 141) for all business combinations but SFAS 141R broadens the definitions of both businesses and business combinations, resulting in the acquisition method applying to more events and transactions. This statement also requires the acquirer to recognize the identifiable assets and liabilities, as well as the noncontrolling interest in the acquiree, at the full amounts of their fair values. SFAS 141R will require both acquisition-related costs and restructuring costs to be recognized separately from the acquisition and be expensed as incurred. In addition, acquirers will record contingent consideration at fair value on the acquisition date as either a liability or equity. Subsequent changes in fair value will be recognized in the income statement for any contingent consideration recorded as a liability. SFAS 141R is to be applied prospectively for financial statements issued for fiscal years beginning on or after December 15, 2008. Early application is prohibited. The Company is currently evaluating the impact of this new statement on its financial statements.
 
In December 2007, FASB issued SFAS No. 160 “Non-controlling Interests in Consolidated Financial Statements” (SFAS 160”). This statement amends ARB No. 51 Consolidated Financial Statements, to now require the classification of noncontrolling (minority) interests and dispositions of noncontrolling interests as equity within the consolidated financial statements. The income statement will now be required to show net income/loss with and without adjustments for noncontrolling interests. SFAS 160 is to be applied prospectively for financial statements issued for fiscal years beginning on or after December 15, 2008 and interim periods within those years. However, this statement requires companies to apply the presentation and disclosure requirements retrospectively to comparative financial statements. Early application is prohibited. The Company is currently evaluating the impact of this new statement on its financial statements.

  In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities, an amendment of FASB Statement No. 133” (“SFAS 161”), which requires enhanced disclosures for derivative and hedging activities. SFAS 161 will become effective beginning with our first quarter of 2009. Early adoption is permitted. We are currently evaluating the impact of this standard on our Consolidated Financial Statements.
 
19

 
Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations  
 
Unless otherwise indicated, references to the “Company” mean MDC Partners Inc. and its subsidiaries, and references to a fiscal year means the Company’s year commencing on January 1 of that year and ending December 31 of that year (e.g., fiscal 2008 means the period beginning January 1, 2008, and ending December 31, 2008).
 
The Company reports its financial results in accordance with generally accepted accounting principles (“GAAP”) of the United States of America (“US GAAP”). However, the Company has included certain non-US GAAP financial measures and ratios, which it believes, provide useful information to both management and readers of this report in measuring the financial performance and financial condition of the Company. One such term is “organic revenue” which means growth in revenues from sources other than acquisitions or foreign exchange impacts. These measures do not have a standardized meaning prescribed by US GAAP and, therefore, may not be comparable to similarly titled measures presented by other publicly traded companies, nor should they be construed as an alternative to other titled measures determined in accordance with US GAAP.

The following discussion focuses on the operating performance of the Company for the three and six months ended June 30, 2008 and 2007, and the financial condition of the Company as of June 30, 2008. This analysis should be read in conjunction with the interim condensed consolidated financial statements presented in this interim report and the annual audited consolidated financial statements and Management’s Discussion and Analysis presented in the Annual Report to Shareholders for the year ended December 31, 2007 as reported on Form 10-K. All amounts are in U.S. dollars unless otherwise stated.
 
20

     
Executive Summary  
 
The Company’s objective is to create shareholder value by building market-leading subsidiaries and affiliates that deliver innovative, value-added marketing communications and strategic consulting services to their clients. Management believes that shareholder value is maximized with an operating philosophy of “Perpetual Partnership” with proven committed industry leaders in marketing communications.
 
MDC manages the business by monitoring several financial and non-financial performance indicators. The key indicators that we review focus on the areas of revenues and operating expenses and capital expenditures. Revenue growth is analyzed by reviewing the components and mix of the growth, including: growth by major geographic location; existing growth by major reportable segment (organic); growth from currency changes; and growth from acquisitions.
 
MDC conducts its businesses through the Marketing Communications Group. Within the Marketing Communications Group, there are three reportable operating segments: Strategic Marketing Services (“SMS”), Customer Relationship Management (“CRM”) and Specialized Communication Services (“SCS”). In addition, MDC has a “Corporate Group” which provides certain administrative, accounting, financial and legal functions. Through its operating “partners”, MDC provides advertising, consulting, customer relationship management, and specialized communication services to clients throughout the United States, Canada, Mexico, Europe, Jamaica and the Philippines.
 
The operating companies earn revenue from agency arrangements in the form of retainer fees or commissions; from short-term project arrangements in the form of fixed fees or per diem fees for services; and from incentives or bonuses. Additional information about revenue recognition appears in Note 2 of the Notes to the Consolidated Financial Statements.
 
MDC measures operating expenses in two distinct cost categories: cost of services sold, and office and general expenses. Cost of services sold is primarily comprised of employee compensation related costs and direct costs related primarily to providing services. Office and general expenses are primarily comprised of rent and occupancy costs and administrative service costs including related employee compensation costs. Also included in operating expenses is depreciation and amortization.
 
Because we are a service business, we monitor these costs on a percentage of revenue basis. Cost of services sold tend to fluctuate in conjunction with changes in revenues, whereas office and general expenses and depreciation and amortization, which are not directly related to servicing clients, tend to decrease as a percentage of revenue as revenues increase because a significant portion of these expenses are relatively fixed in nature.
 
Capital expenses are measured as either maintenance or investment related.  Maintenance capital expenses are primarily composed of general upkeep of our office facilities and equipment that are required to continue to operate our businesses.  Investment capital expenses include expansion costs, the build out of new capabilities, technology or call centers, or other growth initiatives not related to the day to day upkeep of the existing operations.  Growth capital expenses are measured and approved based on the expected return of the invested capital.
 
Certain Factors Affecting Our Business
 
Acquisitions and Dispositions .  MDC’s strategy includes acquiring ownership stakes in well-managed businesses with strong reputations in the industry. MDC engaged in a number of acquisition and disposal transactions during the 2007 to 2008 period, which affected revenues, expenses, operating income and net income. Additional information regarding material acquisitions is provided in Note 4 “Acquisitions” and information on dispositions is provided in Note 6 “Discontinued Operations” in the notes to the consolidated financial statements.
 
Foreign Exchange Fluctuations .  MDC’s financial results and competitive position are affected by fluctuations in the exchange rate between the US dollar and non-US dollars, primarily the Canadian dollar. See also “Quantitative and Qualitative Disclosures About Market Risk — Foreign Exchange.”
 
Seasonality .  Historically, with some exceptions, the Company generates the highest quarterly revenues during the fourth quarter in each year. The fourth quarter has historically been the period in the year in which the highest volumes of media placements and retail related consumer marketing occur.
 
  Reclassifications. During the fourth quarter of 2007, the Company reclassified certain costs from the corporate segment to each of the SMS, CRM and SCS segments. As a result, the 2007 segments have been restated for this reclassification.

21

 
Results of Operations:
For the Three Months Ended June 30, 2008
(thousands of United States dollars)
 
     
 
Strategic  
Marketing  
Services
 
Customer  
Relationship  
Management
 
Specialized  
Communication  
Services
 
Corporate
 
Total
 
Revenue    
 
$
88,785
 
$
36,843
 
$
32,647
 
$
 
$
158,275
 
     
                     
Cost of services sold    
   
54,784
   
26,358
   
22,870
   
   
104,012
 
     
                     
Office and general expenses    
   
20,046
   
6,310
   
6,279
   
4,845
   
37,480
 
     
                     
Depreciation and amortization    
   
5,943
   
1,879
   
817
   
69
   
8,708
 
     
                     
Operating Profit/(Loss)    
   
8,012
   
2,296
   
2,681
   
(4,914
)
 
8,075
 
     
                     
Other Income (Expense):    
                     
Other expense    
                   
(527
)
Interest expense, net    
                   
(3,472
)
     
                     
Income from continuing operations before income taxes, equity in affiliates and minority interests    
                   
4,076
 
Income tax expense    
                   
(3,943
)
     
                     
Income from continuing operations before equity in affiliates and minority interests    
                   
133
 
Equity in earnings of non-consolidated affiliates    
                   
81
 
Minority interests in income of consolidated subsidiaries    
   
(1,815
)
 
(130
)
 
(924
)
 
   
(2,869
)
     
                         
Loss from continuing operations    
                   
(2,655
)
Loss from discontinued operations    
                   
(1,817
)
     
                     
Net Loss    
                 
$
(4,472
)
     
                     
Non cash stock based compensation.    
 
$
571
 
$
35
 
$
221
 
$
1,036
 
$
1,863
 

22


Results of Operations:
For the Three Months Ended June 30, 2007
(thousands of United States dollars)
 
Restated for Discontinued Operations
 
     
 
Strategic  
Marketing  
Services
 
Customer  
Relationship  
Management
 
Specialized  
Communication  
Services
 
Corporate
 
Total
 
     
 
         
 
       
 
       
 
        
 
       
 
Revenue    
 
$
78,445
 
$
25,681
 
$
30,371
       
$
$ 134,497
 
     
                     
Cost of services sold    
   
46,268
   
18,873
   
20,744
   
   
85,885
 
     
                     
Office and general expenses    
   
19,457
   
4,824
   
5,466
   
5,432
   
35,179
 
     
                     
Depreciation and amortization    
   
3,876
   
1,530
   
439
   
71
   
5,916
 
     
                     
Operating Profit/(Loss)    
   
8,844
   
454
   
3,722
   
(5,503
)
 
7,517
 
     
                     
Other Income (Expense):    
                     
Other expense    
                   
(1,012
)
Interest expense, net    
                   
(2,510
)
     
                     
Income from continuing operations before income taxes, equity in  affiliates and minority interests    
                   
3,995
 
Income tax recovery    
                   
433
 
     
                     
Income from continuing operations before equity in affiliates and  minority interests    
                   
4,428
 
Equity in earnings of non-consolidated affiliates    
                   
61
 
Minority interests in income of consolidated subsidiaries    
   
(4,250
)
 
(13
)
 
(1,156
)
 
   
(5,419
)
     
                     
Loss from continuing operations    
                   
(930
)
Loss from discontinued operations    
                   
(1,671
)
                                 
Net loss    
                 
$
(2,601
)
     
                     
Non cash stock based compensation    
 
$
482
 
$
22
 
$
124
 
$
925
 
$
1,553
 
 
23


Results of Operations:
For the Six Months Ended June 30, 2008
(thousands of United States dollars)
 
     
 
Strategic  
Marketing  
Services
 
Customer  
Relationship  
Management
 
Specialized  
Communication  
Services
 
Corporate
 
Total
 
Revenue    
 
$
166,766
 
$
71,506
 
$
62,693
 
$
 
$
300,965
 
     
                     
Cost of services sold    
   
105,402
   
52,048
   
43,736
   
   
201,186
 
     
                     
Office and general expenses    
   
39,387
   
12,231
   
12,226
   
9,228
   
73,072
 
     
                     
Depreciation and amortization    
   
13,235
   
3,705
   
1,707
   
135
   
18,782
 
     
                     
Operating Profit/(Loss)    
   
8,742
   
3,522
   
5,024
   
(9,363
)
 
7,925
 
     
                     
Other Income (Expense):    
                     
Other income    
                   
3,077
 
Interest expense, net    
                   
(7,153
)
     
                     
Income from continuing operations before income taxes, equity in affiliates and minority interests    
                   
3,849
 
Income tax expense    
                   
(3,118
)
     
                     
Income from continuing operations before equity in affiliates and minority interests    
                   
731
 
Equity in earnings of non-consolidated affiliates    
                   
221
 
Minority interests in income of consolidated subsidiaries    
   
(2,484
)
 
(187
)
 
(2,305
)
 
   
(4,976
)
     
                         
Loss from continuing operations    
                   
(4,024
)
Loss from discontinued operations    
                   
(3,840
)
     
                     
Net Loss    
                 
$
(7,864
)
     
                     
Non cash stock based compensation.    
 
$
1,017
 
$
67
 
$
474
 
$
2,303
 
$
3,861
 
 
24


Results of Operations:
For the Six Months Ended June 30, 2007
(thousands of United States dollars)
 
Restated for Discontinued Operations
 
     
 
Strategic  
Marketing  
Services
 
Customer  
Relationship  
Management
 
Specialized  
Communication  
Services
 
Corporate
 
Total
 
     
 
         
 
       
 
       
 
        
 
       
 
Revenue    
 
$
149,008
 
$
49,249
 
$
54,320
 
$
 
$
252,577
 
     
                     
Cost of services sold    
   
89,022
   
35,871
   
37,955
   
   
162,848
 
     
                     
Office and general expenses    
   
37,652
   
9,361
   
10,589
   
10,821
   
68,423
 
     
                     
Depreciation and amortization    
   
7,643
   
3,080
   
866
   
138
   
11,727
 
     
                     
Operating Profit/(Loss)    
   
14,691
   
937
   
4,910
   
(10,959
)
 
9,579
 
     
                     
Other Income (Expense):    
                     
Other expense    
                   
(1,719
)
Interest expense, net    
                   
(5,004
)
     
                     
Income from continuing operations before income taxes, equity in  affiliates and minority interests    
                   
2,856
 
Income tax recovery    
                   
948
 
     
                     
Income from continuing operations before equity in affiliates and  minority interests    
                   
3,804
 
Equity loss of non-consolidated affiliates    
                   
11
 
Minority interests in income of consolidated subsidiaries    
   
(7,966
)
 
(27
)
 
(1,717
)
 
   
(9,710
)
     
                     
Loss from continuing operations    
                   
(5,895
)
Loss from discontinued operations    
                   
(5,502
)
     
                     
Net loss    
                 
$
(11,397
)
     
                     
Non cash stock based compensation    
 
$
971
 
$
48
 
$
248
 
$
2,202
 
$
3,469
 
 
25

 
Three Months Ended June 30, 2008, Compared to Three Months Ended June 30, 2007
 
Revenue was $158.3 million for the quarter ended June 30, 2008, representing an increase of $23.8 million, or 17.7%, compared to revenue of $134.5 million for the quarter ended June 30, 2007. This revenue increase relates primarily to organic growth of $19.9 million and $1.8 million relating to acquisitions. In addition, a weakening of the US Dollar, primarily versus the Canadian dollar during the quarter ended June 30, 2008, compared to the 2007 quarter, resulted in increased revenues of $2.0 million.
 
Operating profit for the second quarter of 2008 was $8.1 million, compared to $7.5 million for 2007. The increase in operating profit was primarily the result of an increase in operating profit of $1.8 million in the Customer Relationship Management (“CRM”) segment, partially offset by decreases in operating profits of $0.8 million and $1.0 million within the Strategic Marketing Services (“SMS”) and Specialized Communication Services (“SCS”) segments, respectively. In addition, Corporate operating expenses decreased by $0.6 million.
 
The loss from continuing operations for the second quarter of 2008 was $2.7 million, compared to $0.9 million in 2007. This increase in net loss of $1.7 million was due in part to an increase in income tax expense of $4.4 million of which an increase in the deferred tax valuation allowance accounted for $2.8 million of that increase. Minority interest charges decreased by $2.6 million, operating profits increased by $0.6 million and other income expenses decreased by $0.5 million. Other income/expenses include a $2.3 million decrease in the unrealized losses on foreign currency transactions during 2008 and a gain on sale of assets of $1.8 million in 2007.
 
Marketing Communications Group
 
Revenues for the second quarter of 2008 attributable to the Marketing Communications Group, which consists of three reportable segments — Strategic Marketing Services (“SMS”), Customer Relationship Management (“CRM”), and Specialized Communication Services (“SCS”), were $158.3 million compared to $134.5 million in 2007, representing a year-over-year increase of 17.7%.
 
The components of revenue growth for the second quarter of 2008 are shown in the following table:

     
 
Revenue
 
      
 
$000’s
 
%
 
Three months ended June 30, 2007    
 
$
134,497
   
 
Organic    
   
19,949
   
14.8
%
Acquisitions    
   
1,849
   
1.4
%
Foreign exchange impact    
   
1,980
   
1.5
%
Three months ended June 30, 2008    
 
$
158,275
   
17.7
%
 
The geographic mix in revenues was consistent between 2008 and 2007 and is demonstrated in the following table:
 
 
Revenue
 
     
 
Three Months Ended
June 30, 2008
 
Three Months Ended
June 30, 2007
 
US    
   
82
%
 
81
%
Canada    
   
16
%
 
17
%
UK and other    
   
2
%
 
2
%
 
The operating profit of the Marketing Communications Group for the second quarter of 2008 was equal to $13.0 million. Operating margins decreased by 1.5% and were 8.2% for 2008 compared to 9.7% for the second quarter of 2007. The decrease in operating margin is primarily attributable to an increase in depreciation and amortization of $2.8 million related primarily to the step acquisition of kirshenbaum bond & partners, LLC (“KBP”) in the fourth quarter of 2007. In addition, direct costs (excluding staff costs) increased as a percentage of revenues from 26.6% in 2007 to 27.8% in 2008 due to an increase in reimbursed client related direct costs. However, total staff costs remained consistent as a percentage of revenue at approximately 44.8%, and general and administrative costs decreased as a percentage of revenue from 22.1% in 2007 to 20.6% in 2008.
 
Strategic Marketing Services (“SMS”)
 
Revenues attributable to SMS in the second quarter of 2008 were $88.8 million, compared to $78.5 million in 2007. The year-over-year increase of $10.3 million or 13.2% was attributable primarily to organic growth of $8.1 million as a result of net new business wins, and $1.5 million of the revenue increase related to new acquisitions during 2007. A weakening of the US dollar versus the Canadian dollar in the second quarter of 2008 compared to 2007 resulted in a $0.7 million increase in revenues from the division’s Canadian-based operations.
 

The operating profit of SMS for the second quarter of 2008 decreased by approximately 9.4% to $8.0 million in 2008 from $8.8 million in 2007. Operating margins decreased to 9.0% for the second quarter of 2008 from 11.3% for the second quarter of 2007. Operating profit decreased due primarily to increased depreciation and amortization of $2.1 million, which relates to the amortization of certain intangibles resulting from the KBP step-up acquisitions during the fourth quarter of 2007. The decrease in operating margin is primarily related to an increase in total staff costs as a percentage of revenues from 53.0% of revenue in 2007 to 55.1% of revenue in 2008. Reimbursed client related direct costs as a percentage of revenue decreased from 13.9% in 2007 to 13.4% in 2008. General and administrative costs also decreased as a percentage of revenue from 24.8% in the second quarter of 2007 to 22.6% in 2008 as a result of increased revenues and relatively fixed costs.
 
26

 
Customer Relationship Management (“CRM”)
 
Revenues in the CRM segment for the second quarter of 2008 were $36.8 million, an increase of $11.1 million or 43.5% compared to revenues of $25.7 million in the second quarter of 2007. This growth was entirely organic and was a result of higher revenues from existing clients following the opening of a new customer care center in September 2007.
 
Operating profit earned by CRM increased by approximately $1.8 million to $2.3 million for the second quarter of 2008, from $0.5 million for the second quarter of the previous year. Operating margins were 6.2% for the second quarter of 2008 as compared to 1.8% in the second quarter of 2007. The increase in margins is primarily due to a decrease in total cost of services sold as a percentage of revenue from 73.5% in 2007, to 71.5% in 2008. This decrease resulted from a change in the mix of services being provided to customers, as well as reduced turnover resulting in less unbillable training hours. General and administrative costs as a percentage of revenue also decreased from 18.8% in 2007, to 17.1% in 2008.
 
Specialized Communication Services (“SCS”)
 
SCS generated revenues of $32.6 million for the second quarter of 2008, an increase of $2.2 million, or 7.5% higher than revenues of $30.4 million in 2007. This year-over-year increase was attributable primarily to organic growth of $0.6 million as a result of net new business wins, and $0.3 million from acquisitions. A weakening of the US dollar versus the Canadian dollar and British pound in 2008 compared to 2007 resulted in a $1.3 million increase in revenues from the division’s Canadian and UK-based operations.
 
The operating profit of SCS decreased by $1.0 million to $2.7 million in the second quarter of 2008, from an operating profit of $3.7 million in the second quarter of 2007. SCS’s operating margins were 8.2% in the second quarter of 2008 compared to 12.3% in the prior year period. The decrease in operating margin in 2008 was due primarily to the timing of client projects’ commencement and completion. As a result of this delay in revenue, total staff costs increased as a percentage of revenue from 44.1% in 2007 to 44.9% in 2008, an increase in direct costs as a percentage of revenue from 30.6% in 2007 to 32.3% in 2008, an increase in depreciation and amortization as a percentage of revenue from 1.4% in 2007 to 2.5% in 2008, and an increase in general and administrative costs as a percentage of revenue from 18.0% in 2007 to 19.2% in 2008.
 
Corporate
 
Operating costs related to the Company’s Corporate operations totaled $4.9 million in the second quarter of 2008 compared to $5.5 million in the second quarter of 2007. This decrease of $0.6 million is primarily due to the net $0.8 million management services agreement non-renewal payment made in 2007. This net amount was impacted by reductions in 2008 of legal and other professional fees, business insurance costs, and travel and entertainment costs and increases in the corporate bonus accrual and non-cash based compensation expense.
 
Other Income/Expenses, Net
 
Other expenses decreased to $0.5 million in the second quarter of 2008 compared to $1.0 million in the second quarter of 2007. The second quarter of 2008 is primarily comprised of a foreign exchange loss of $0.6 million for 2008 compared to a loss of $2.9 million recorded in 2007. This was due primarily to an unrealized loss due to the weakening in the US dollar during 2008 compared to the Canadian dollar primarily on its US dollar denominated intercompany balances with its Canadian subsidiaries compared to March 31, 2008. At June 30, 2008, the exchange rate was 1.02 Canadian dollars to one US dollar, compared to 1.03 at the end of March 31, 2008. During 2007, the Company recorded a $1.8 million gain on sale of assets.
 
Net Interest Expense
 
Net interest expense for the second quarter of 2008 was $3.5 million, an increase of $1.0 million over the $2.5 million net interest expense incurred during the second quarter of 2007. Interest expense increased due to higher average outstanding debt in 2008, offset by lower interest rates. Interest income was $0.2 million for 2008 compared to $1.1 million in 2007 due to income recognized in 2007 from the acceleration of payments received related to the sale of SPI, originally due to be received in 2010 and 2011.
 
Income Taxes
 
Income tax expense in the second quarter of 2008 was $3.9 million compared to a recovery of $0.4 million for the second quarter of 2007. The Company’s effective tax rate was substantially higher than the statutory rate in 2008 due to an increase in the valuation allowance relating to net operating losses, minority interest charges and offset by non-deductible stock based compensation. The Company’s effective tax rate was substantially lower than the statutory rate in 2007 due to minority interest charges offset by non-deductible stock based compensation.
 
The Company’s US operating units are generally structured as limited liability companies, which are treated as partnerships for tax purposes. The Company is only taxed on its share of profits, while minority holders are responsible for taxes on their share of the profits.
 
Equity in Affiliates
 
Equity in affiliates represents the income attributable to equity-accounted affiliate operations. For the second quarter of 2008, income remained at $0.1 million.
 
Minority Interests
 
Minority interest expense was $2.9 million for the second quarter of 2008, down $2.5 million from the $5.4 million of minority interest expense incurred during the prior period. Such decrease was primarily due to the Company’s step-up in ownership of CPB and KBP, offset in part by the increase in profitability in the subsidiaries within the SCS operating segments that are not 100% owned.
 
Discontinued Operations
 
The loss of $1.8 million from discontinued operations in the second quarter of 2008 resulted from the loss on the sale of a 60% owned subsidiary in 2008 of $0.8 million and $1.0 million relating to income tax expense.

27

 
The loss, net of an income tax benefit of $1.7 million from discontinued operations for 2007 is comprised of the operating results of MFP and Banjo Strategic Entertainment, LLC (“Banjo”).
 
Net Income
 
As a result of the foregoing, the net loss recorded for 2008 was $4.5 million or a loss of $0.17 per diluted share, compared to the net loss of $2.6 million or $0.11 per diluted share reported for 2007.
 

Six Months Ended June 30, 2008, Compared to Six Months Ended June 30, 2007
 
Revenue was $301.0 million for the six months ended June 30, 2008, representing an increase of $48.4 million, or 19.2%, compared to revenue of $252.6 million for the six months ended June 30, 2007. This revenue increase relates primarily to organic growth of $37.1 million and $6.1 million relating to acquisitions. In addition, a weakening of the US Dollar, primarily versus the Canadian dollar during the six months ended June 30, 2008, resulted in increased revenues of $5.1 million.
 
Operating profit for the first six months of 2008 was $7.9 million, compared to $9.6 million for 2007. The decrease in operating profit was primarily the result of a decrease in operating profit of $5.9 million in the Strategic Marketing Services (“SMS”) segment, partially offset by increases in operating profits of $2.6 million and $0.1 million within the Customer Relationship Management (“CRM”) and Specialized Communication Services (“SCS”) segments, respectively. In addition, Corporate operating expenses decreased by $1.6 million.
 
The loss from continuing operations for the first six months ended 2008 was $4.0 million, compared to $5.9 million in 2007. This decrease in net loss of $1.9 million was primarily the result of an increase in other income of $4.8 million, which includes a $6.5 million increase in unrealized gains on foreign currency transactions from 2007 offset by a gain on sale of assets of $1.8 million in 2007, and decreased minority interest of $4.7 million, partially offset by an increase in income tax expense of $4.1 million of which the establishment of a deferred tax valuation allowance accounted for $2.8 million of the decrease and by decreased operating profits of $1.7 million.
 
Marketing Communications Group
 
Revenues for the first six months of 2008 attributable to the Marketing Communications Group, which consists of three reportable segments — Strategic Marketing Services (“SMS”), Customer Relationship Management (“CRM”), and Specialized Communication Services (“SCS”), were $301.0 million compared to $252.6 million in the first six months of 2007, representing a year-over-year increase of 19.2%.
 
The components of revenue growth for 2008 are shown in the following table:
 
     
 
Revenue
 
      
 
$000’s
 
  %
 
Six months ended June 30, 2007    
 
$
252,577
   
 
Organic    
   
37,112
   
14.7
%
Acquisitions    
   
6,138
   
2.4
%
Foreign exchange impact    
   
5,138
   
2.1
%
Six months ended June 30, 2008    
 
$
300,965
   
19.2
%
 
The geographic mix in revenues was consistent between 2008 and 2007 and is demonstrated in the following table:
 
     
 
Revenue
 
     
 
Six Months Ended
June 30, 2008
 
Six Months Ended
June 30, 2007
 
US    
   
82
%
 
81
%
Canada    
   
16
%
 
17
%
UK and other    
   
2
%
 
2
%
 
The operating profit of the Marketing Communications Group for the first six months of 2008 decreased by approximately 15.8% to $17.3 million from $20.5 million. Operating margins for the first six months of 2008 decreased by 2.4% and were 5.7% for 2008 compared to 8.1% in the first six months of 2007. The decrease in operating profit and operating margin is primarily attributable to an increase in depreciation and amortization of $7.1 million primarily related to the step acquisition of KBP in the fourth quarter of 2007. In addition, direct costs (excluding staff costs) increased as a percentage of revenues from 25.0% of revenue in 2007 to 27.6% of revenue in 2008 due to an increase in reimbursed client related direct costs. However, total staff costs as a percentage of revenues decreased from 47.6% in 2007 to 46.8% in 2008. General and administrative costs also decreased as a percentage of revenue from 22.8% in 2007 to 21.2% in 2008.
 
Strategic Marketing Services (“SMS”)
 
Revenues attributable to SMS in the first six months of 2008 were $166.8 million, compared to $149.0 million for the first six months of 2007. The year-over-year increase of $17.8 million or 11.9% was attributable primarily to organic growth of $10.1 million as a result of net new business wins, and $5.8 million of the revenue increase related to new acquisitions during 2007. A weakening of the US dollar versus the Canadian dollar in 2008 compared to 2007 resulted in a $1.9 million increase in revenues from the division’s Canadian-based operations.
 
The operating profit of SMS decreased by approximately 40.5% to $8.7 million in the first six months of 2008 from $14.7 million in the first six months of 2007, while operating margins decreased to 5.2% in the first six months of 2008 from 9.9% in the first six months of 2007. Operating profit decreased due primarily to increased depreciation and amortization of $5.6 million, which relates to the amortization of certain intangibles resulting from the KBP step-up acquisition during the fourth quarter of 2007. The decrease in operating margin is primarily related to an increase in direct costs (excluding staff costs) as a percentage of revenues from 11.9% of revenue in 2007 to 12.8% of revenue in 2008. Total staff costs as a percentage of revenue increased from 56.3% in 2007 to 58.2% in 2008. However, general and administrative costs decreased as a percentage of revenue from 25.3% in 2007 to 23.6% in 2008 as a result of relatively fixed costs while revenue increased.
 
29

 
Customer Relationship Management (“CRM”)
 
Revenues reported by the CRM segment in the first six months of 2008 were $71.5 million, an increase of $22.3 million or 45.2% compared to the $49.2 million reported for 2007. This growth was entirely organic and was a result of higher revenues from existing clients in part as a result of the opening of a new customer care center in September 2007.
 
Operating profit earned by CRM increased by approximately $2.6 million to $3.5 million for the first six months of 2008, from $0.9 million for the previous year. Operating margins were 4.9% for the first six months of 2008 as compared to 1.9% in the first six months of 2007. The increase in margins is primarily due to a decrease in general and administrative costs as a percentage of revenue from 19.0% in 2007 to 17.1% in 2008 and a decrease in depreciation and amortization expense as a percentage of revenue from 6.3% in 2007 to 5.2% in 2008.
 
Specialized Communication Services (“SCS”)
 
SCS generated revenues of $62.7 million for the first six months of 2008, an increase of $8.4 million, or 15.4% higher than revenues of $54.3 million in the first six months of 2007. The year-over-year increase was attributable primarily to organic growth of $4.6 million as a result of net new business wins, and $0.4 million from acquisitions. A weakening of the US dollar versus the Canadian dollar and British pound in 2008 compared to 2007 resulted in a $3.4 million increase in revenues from the division’s Canadian and UK-based operations.
 
The operating profit of SCS increased by $0.1 million to $5.0 million in the first six months of 2008, from an operating profit of $4.9 million in 2007, with operating margins of 8.0% in the first six months of 2008 compared to 9.0% in 2007. The decrease in operating margin in 2008 was due primarily to the timing of when expected client projects will begin and be completed. As a result, depreciation and amortization expense as a percentage of revenue increased from 1.6% in 2007 to 2.7% in 2008. However, this was offset in part by a decrease in total staff costs as a percentage of revenue from 47.5% in 2007, to 46.9% in 2008.
 
Corporate
 
Operating costs related to the Company’s Corporate operations totaled $9.4 million in the first six months of 2008 compared to $11.0 million in the prior year period. This decrease of $1.6 million is primarily due to the net $0.8 million management services agreement non-renewal payment made in 2007. This net amount was impacted by reductions in 2008 of legal and other professional fees, business insurance costs, travel and entertainment costs, receipt of a partial repayment of the CEO’s outstanding loan equal to $0.1 million and increases in the corporate bonus’ accrued and non-cash stock based compensation expense.
 
Other Income/Expenses, Net
 
Other income increased to $3.1 million in the first six months of 2008 compared to expenses of $1.7 million in the first six months of 2007. The 2008 income is primarily comprised of a foreign exchange gain of $3.1 million for 2008 compared to a loss of $3.4 million recorded in 2007, and was due primarily to an unrealized gain due to the strengthening in the US dollar during 2008 compared to the Canadian dollar primarily on its US dollar denominated intercompany balances with its Canadian subsidiaries compared to December 31, 2007. At June 30, 2008, the exchange rate was 1.02 Canadian dollars to one US dollar, compared to 0.99 at the end of 2007. This was offset in part due to the gain on sale of assets of $1.8 million in 2007.
 
Net Interest Expense
 
Net interest expense for 2008 was $7.2 million for the first six months, an increase of $2.2 million over the $5.0 million net interest expense incurred during 2007. Interest expense increased $1.3 million in 2008 due to higher average outstanding debt in 2008, offset by lower interest rates. Interest income was $0.4 million for the first six months of 2008 compared to $1.2 million in 2007, due to income recognized in 2007 from the acceleration of payments received related to the sale of SPI, originally due to be received in 2010 and 2011.
 
Income Taxes
 
Income tax expense recorded in the first six months of 2008 was $3.1 million compared to a recovery of $0.9 million for 2007. The Company’s effective tax rate was consistent with the statutory rate in 2008 due to minority interest charges offset by an increase in the valuation allowance relating to net operating losses and by non-deductible stock based compensation. The Company’s effective tax rate was substantially lower than the statutory rate in 2007 due to minority interest charges, offset by non-deductible stock based compensation.
 
The Company’s US operating units are generally structured as limited liability companies, which are treated as partnerships for tax purposes. The Company is only taxed on its share of profits, while minority holders are responsible for taxes on their share of the profits.
 
Equity in Affiliates
 
Equity in affiliates represents the income attributable to equity-accounted affiliate operations. For the first six months of 2008, income of $0.2 million compared to a nominal amount in 2007.
 
Minority Interests
 
Minority interest expense was $5.0 million for the first six months of 2008, down $4.7 million from the $9.7 million minority interest expense incurred during the first six months of 2007. Such decrease was primarily due to the Company’s step-up in ownership of CPB and KBP offset in part by the increase in profitability of the subsidiaries within the SCS operating segments that are not 100% owned by the Company.
 
Discontinued Operations
 
The loss of $3.8 million from discontinued operations in the first six months of 2008 results primarily from the loss on sale of 60% owned subsidiary in 2008 of $0.8 million and $3.0 million relating to the first quarter 2008 accrual of the lease abandonment costs and severance costs relating to MFP.
 
30

 
The loss, net of an income tax benefit of $5.9 million from discontinued operations for 2007 is comprised of the operating results of MFP and Banjo.
 
In March 2007, due to continued operating and client losses, the Company ceased MFP’s current operations and spun off a new operating division, and as a result incurred a goodwill impairment charge of $4.5 million. After reviewing the 2008 projections and operating losses of the new MFP operating division, the Company decided to cease the operations of the new MFP operating business as well.
 
Net Income
 
As a result of the foregoing, the net loss recorded for the first six months of 2008 was $7.9 million or a loss of $0.29 per diluted share, compared to the net loss of $11.4 million or $0.46 per diluted share reported for the first six months of 2007.

31

     
Liquidity and Capital Resources:
 
Liquidity
 
The following table provides summary information about the Company’s liquidity position:
 
     
 
As of and for the
six months ended
June 30, 2008
 
As of and for the
six months ended
June 30, 2007
 
As of and for the
year ended
December 31, 2007
 
     
 
(000’s)
 
(000’s)
 
(000’s)
 
Cash and cash equivalents    
 
$
18,510
 
$
9,359
 
$
10,410
 
Working capital (deficit)    
 
$
(24,277
)
$
(28,884
)
$
(22,364
)
Cash from operations    
 
$
23,155
 
$
(8,849
)
$
4,132
 
Cash from investing    
 
$
(18,488
)
$
(10,853
)
$
(60,914
)
Cash from financing    
 
$
3,584
 
$
23,066
 
$
60,929
 
Long-term debt to shareholders’ equity ratio    
   
1.38
   
1.05
   
1.27
 
Fixed charge coverage ratio    
   
1.38
   
1.32
   
1.36
 
 
As of June 30, 2008, and December 31, 2007, $9.7 million and $3.5 million, respectively, of the consolidated cash position was held by subsidiaries, which, although available for the subsidiaries’ use, does not represent cash that is distributable as earnings to MDC Partners for use to reduce its indebtedness. It is the Company’s intent through its cash management system to reduce outstanding borrowings under the Financing Agreement using available cash.
 
Working Capital
 
At June 30, 2008, the Company had a working capital deficit of $24.3 million compared to a deficit of $22.4 million at December 31, 2007. The decrease in working capital is primarily due to seasonal shifts in the amounts collected from clients, and paid to suppliers, primarily media outlets. The Company includes amounts due to minority interest holders, for their share of profits, in accrued and other liabilities. At June 30, 2008, $6.2 million remains outstanding to be distributed to minority interest holders over the next twelve months.
 
The Company intends to maintain sufficient availability of funds under its Financing Agreement at any particular time to adequately fund such working capital deficits should there be a need to do so from time to time.
 
 
 Cash Flows
 
Operating Activities
 
Cash flow provided by continuing operations, including changes in non-cash working capital, for the six months ended June 30, 2008 was $22.9 million. This was attributable primarily to depreciation and amortization and non-cash stock compensation of $22.9 million and an increase in accounts payable accruals and other liabilities and advance billings to clients of $28.8 million. Partially offset by a net operating loss from continuing operations of $4.0 million, an increase in accounts receivable of $13.4 million, an increase in expenditures billable to clients of $9.4 million, and $3.1 million in foreign exchange gains. Discontinued operations provided cash of $0.2 million in the six months ended June 30, 2008.

Cash flow used in operations, including changes in non-cash working capital, for the six months ended June 30, 2007 was $9.2 million. This was attributable primarily to a net operating loss of $5.9 million, payments of accounts payable and accrued liabilities, which resulted in a cash use from operations of $6.2 million, an increase in prepaid and other current assets of $6.4 million, an increase in accounts receivable of $20.1 million and a decrease in advanced billings of $0.4 million. This use of cash was partially offset by depreciation and amortization, and non-cash stock compensation of $16.4 million, a decrease in expenditures billable to clients of $8.0 million, $2.6 million in deferred income taxes, and $4.2 million in foreign exchange losses. Discontinued operations provided cash of $0.4 million in the six months ended June 30, 2007.
 
Investing Activities
 
Cash flows used in investing activities were $18.5 million for the six months ended June 30, 2008, compared with $10.9 million in the six months ended June 30, 2007.
 
In the six months ended June 30, 2008, capital expenditures totaled $8.6 million, of which $5.5 million was incurred by the SMS segment, $2.1 million was incurred by the CRM segment and $1.0 million was incurred by the SCS segment, which expenditures consisted primarily of costs associated with expanding our operations with additional leasehold improvements, computer equipment and furniture and fixtures. Expenditures for capital assets in the six months ended June 30, 2007 were $7.3 million. Of this amount, $3.5 million was incurred by the SMS segment, $2.5 million was incurred by the CRM segment and $1.2 million was incurred by the SCS segment. These expenditures consisted primarily of computer equipment and leasehold improvements.
 
In the six months ended June 30, 2008, cash flow used for acquisitions was $10.0 million and related to the settlement of put options, earn-out payments and acquisitions net of cash acquired. Cash flow used in acquisitions was $10.7 million in the six months ended June 30, 2007 and primarily related to acquisitions net of cash acquired and a payment for a deferred acquisition consideration. The Company also received proceeds from the sale of assets of $7.5 million in 2007.
 
Discontinued operations used cash of $0.1 million in 2007 relating to capital asset purchases.
 
Financing Activities
 
During the six months ended June 30, 2008, cash flows used in financing activities amounted to $3.6 million, and consisted primarily of borrowings under the Financing Agreement of $4.9 million, repayments of long-term debt of $0.4 million and the purchase of treasury shares relating to income tax withholding requirements of $0.9 million. During the six months ended June 30, 2007, cash flows provided by financing activities amounted to $23.1 million, and primarily consisted of $82.2 million of proceeds from the Financing Agreement, which was partially offset by a $45 million repayment of the old Credit Facility, $10.4 million of net repayments of long-term debt and bank borrowings, and the payment of $3.8 million of deferred financing costs relating to the Financing Agreement. 
 
Total Debt

On June 18, 2007, the Company and its material subsidiaries entered into a $185 million Financing Agreement with Fortress Credit, an affiliate of Fortress Investment Group, as collateral agent and Wells Fargo Bank, as administrative agent, and a syndicate of lenders. This facility replaced the Company’s existing $96.5 million credit facility that was originally expected to mature on September 21, 2007. Proceeds from the Financing Agreement were used to repay in full the outstanding balances and terminate the Company's existing credit facility. The obligations repaid totaled approximately $73.7 million.

This current Financing Agreement consists of a $55 million revolving credit facility, a $60 million term loan and a $70 million delayed draw term loan. Borrowings under the Financing Agreement bear interest as follows: (a) LIBOR Rate Loans bear interest at applicable interbank rates and Reference Rate Loans bear interest at the rate of interest publicly announced by the Reference Bank in New York, New York, plus (b) a percentage spread ranging from 0% to a maximum of 4.75% depending on the type of loan and the Company’s Senior Leverage Ratio. In addition, the Company is required to pay a facility fee of 50 basis points. The weighted average interest rate at June 30, 2008 was 7.18%.

The Financing Agreement is guaranteed by the material subsidiaries of the Company and matures on June 17, 2012. The Financing Agreement is subject to various covenants, including a senior leverage ratio, fixed charges ratio, limitations on debt incurrence, limitation on liens and limitation on dividends and other payments.

33

 
Debt as of June 30, 2008 was $168.7 million, an increase of $3.9 million compared with the $164.8 million outstanding at December 31, 2007, primarily as a result of borrowings under the revolving credit facility to fund seasonal working capital requirements. At June 30, 2008, $62.1 million is available under the Financing Agreement.

The Company is currently in compliance with all of the terms and conditions of its Financing Agreement, and management believes, based on its current financial projections, that the Company will be in compliance with covenants over the next twelve months.

If the Company loses all or a substantial portion of its lines of credit under the Financing Agreement, it will be required to seek other sources of liquidity. If the Company were unable to find these sources of liquidity, for example through an equity offering or access to the capital markets, the Company’s ability to fund its working capital needs and any contingent obligations with respect to put options would be adversely affected.

Pursuant to the Financing Agreement, the Company must comply with certain financial covenants including, among other things, covenants for (i) total debt ratio, (ii) fixed charges ratio, (iii) minimum earnings before interest, taxes and depreciation and amortization, and (iv) limitations on capital expenditures, in each case as such term is specifically defined in the Financing Agreement. For the period ended June 30, 2008, the Company’s calculation of each of these covenants, and the specific requirements under the Financing Agreement, respectively, were as follows:
     
 
June 30,  2008    
 
Total Senior Leverage Ratio    
   
2.03
 
Maximum per covenant    
   
3.25
 
Fixed Charges Ratio    
   
2.37
 
Minimum per covenant    
   
1.20
 
Minimum earnings before interest, taxes, depreciation and amortization    
 
$
60.3 million
 
Minimum per covenant    
 
$
37.9 million
 

These ratios are not based on generally accepted accounting principles and are not presented as alternative measures of operating performance or liquidity. They are presented here to demonstrate compliance with the covenants in the Company’s Financing Agreement, as non-compliance with such covenants could have a material adverse effect on the Company
 
Deferred Acquisition Consideration (Earnouts)
 
Acquisitions of businesses by the Company may include commitments to contingent deferred purchase consideration payable to the seller. These contingent purchase obligations are generally payable within a one to three-year period following the acquisition date, and are based on achievement of certain thresholds of future earnings and, in certain cases, also based on the rate of growth of those earnings. The contingent consideration is recorded as an obligation of the Company when the contingency is resolved and the amount is reasonably determinable. At June 30, 2008, there was $2.4 million of deferred consideration included in the Company’s balance sheet. Based on the various assumptions as to future operating results of the relevant entities, management estimates that approximately $31.2 million of additional deferred purchase obligations could be triggered during 2008 or thereafter, including approximately $7.6 million which may be paid in the form of issuance by the Company of its Class A shares. The actual amount that the Company pays in connection with the obligations may differ materially from this estimate.
 
Off-Balance Sheet Commitments
 
Put Rights of Subsidiaries’ Minority Shareholders
 
Owners of interests in certain of the Marketing Communications Group subsidiaries have the right in certain circumstances to require the Company to acquire the remaining ownership interests held by them. The owners’ ability to exercise any such “put option” right is subject to the satisfaction of certain conditions, including conditions requiring notice in advance of exercise. In addition, these rights cannot be exercised prior to specified staggered exercise dates. The exercise of these rights at their earliest contractual date would result in obligations of the Company to fund the related amounts during the period of 2008 to 2015. It is not determinable, at this time, if or when the owners of these put option rights will exercise all or a portion of these rights.
 
The amount payable by the Company in the event such put option rights are exercised is dependent on various valuation formulas and on future events, such as the average earnings of the relevant subsidiary through that date of exercise, the growth rate of the earnings of the relevant subsidiary during that period, and, in some cases, the currency exchange rate at the date of payment.

34


 
Management estimates, assuming that the subsidiaries owned by the Company at June 30, 2008, perform over the relevant future periods at their trailing twelve-month earnings level, that these rights, if all exercised, could require the Company, in future periods, to pay an aggregate amount of approximately $65.2 million to the owners of such rights to acquire such ownership interests in the relevant subsidiaries. Of this amount, the Company is entitled, at its option, to fund approximately $11.1 million by the issuance of the Company’s Class A subordinate voting shares. In addition, the Company is obligated under similar put option rights to pay an aggregate amount of approximately $8.2 million only upon termination of such owner’s employment with such applicable subsidiary. The Company intends to finance the cash portion of these contingent payment obligations using available cash from operations, borrowings under its Financing Agreement (and refinancings thereof) and, if necessary, through incurrence of additional debt. The ultimate amount payable and the incremental operating income in the future relating to these transactions will vary because it is dependent on the future results of operations of the subject businesses and the timing of when these rights are exercised. Approximately $8.4 million of the estimated $65.2 million that the Company would be required to pay subsidiaries minority shareholders’ upon the exercise of outstanding put option rights, relates to rights exercisable within the next twelve months. Upon the settlement of the total amount of such put options, the Company estimates that it would receive incremental operating income before depreciation and amortization of $12.4 million.
 
 The following table summarizes the potential timing of the consideration and incremental operating income before depreciation and amortization based on assumptions as described above.  
 
Consideration (4)    
 
2008    
 
2009    
 
2010    
 
2011    
 
2012 &  
 
Total    
 
                   
Thereafter
     
     
 
($ Millions)
 
Cash    
 
$
8.1
 
$
2.0
 
$
26.6
 
$
2.1
 
$
15.3
 
$
54.1
 
Shares    
   
0.3
   
0.9
   
5.9
   
1.2
   
2.8
   
11.1
 
     
 
$
8.4
 
$
2.9
 
$
32.5
 
$
3.3
 
$
18.1
 
$
65.2
(1)
Operating income before depreciation and amortization to be received(2)    
 
$
2.6
 
$
0.7
 
$
3.3
 
$
1.5
 
$
4.3
 
$
12.4
 
Cumulative operating income before depreciation and amortization(3)    
 
$
2.6
 
$
3.3
 
$
6.6
 
$
8.1
 
$
12.4
   
 
(5 )
 

 
(1)
Of this, approximately $19.6 million has been recognized in Minority Interest on the Company’s balance sheet in conjunction with the consolidation of CPB as a variable interest entity in 2004. As a result, the net off balance sheet commitment is $45.6 million.
 
(2)
This financial measure is presented because it is the basis of the calculation used in the underlying agreements relating to the put rights and is based on actual 2007 and second quarter 2008 operating results. This amount represents amounts to be received commencing in the year the put is exercised.
 
(3)
Cumulative operating income before depreciation and amortization represents the cumulative amounts to be received by the company.
 
(4)
The timing of consideration to be paid varies by contract and does not necessarily correspond to the date of the exercise of the put.
 
Amounts are not presented as they would not be meaningful due to multiple periods included.
 
Critical Accounting Policies
 
The following summary of accounting policies has been prepared to assist in better understanding the Company’s consolidated financial statements and the related management discussion and analysis. Readers are encouraged to consider this information together with the Company’s consolidated financial statements and the related notes to the consolidated financial statements as included in the Company’s annual report on Form 10-K for a more complete understanding of accounting policies discussed below.
 
Estimates .   The preparation of the Company’s financial statements in conformity with generally accepted accounting principles in the United States of America, or “US GAAP”, requires management to make estimates and assumptions. These estimates and assumptions affect the reported amounts of assets and liabilities including goodwill, intangible assets, valuation allowances for receivables and deferred income tax assets, stock-based compensation, and the reporting of variable interest entities at the date of the financial statements. The statements are evaluated on an ongoing basis and estimates are based on historical experience, current conditions and various other assumptions believed to be reasonable under the circumstances. Actual results can differ from those estimates, and it is possible that the differences could be material.
 
35

 
Revenue Recognition. The Company’s revenue recognition policies are in compliance with the SEC Staff Accounting Bulletin 104, “Revenue Recognition” (“SAB 104”), and accordingly, revenue is generally recognized when services are earned or upon delivery of the products when ownership and risk of loss has transferred to the customer, the selling price is fixed or determinable and collection of the resulting receivable is reasonably assured.

The Company earns revenue from agency arrangements in the form of retainer fees or commissions; from short-term project arrangements in the form of fixed fees or per diem fees for services; and from incentives or bonuses.

Non-refundable retainer fees are generally recognized on a straight-line basis over the term of the specific customer contract. Commission revenue is earned and recognized upon the placement of advertisements in various media when the Company has no further performance obligations. Fixed fees for services are recognized upon completion of the earnings process and acceptance by the client. Per diem fees are recognized upon the performance of the Company’s services. In addition, for certain service transactions, which require delivery of a number of service acts, the Company uses the Proportional Performance model, which generally results in revenue being recognized based on the straight-line method due to the acts being non-similar and there being insufficient evidence of fair value for each service provided.

Fees billed to clients in excess of fees recognized as revenue are classified as advance billings.

A small portion of the Company’s contractual arrangements with clients includes performance incentive provisions, which allow the Company to earn additional revenues as a result of its performance relative to both quantitative and qualitative goals. The Company recognizes the incentive portion of revenue under these arrangements when specific quantitative goals are achieved, or when the Company’s clients determine performance against qualitative goals has been achieved. In all circumstances, revenue is only recognized when collection is reasonably assured.

The Company follows EITF No. 99-19, “Reporting Revenue Gross as a Principal versus Net as an Agent” (“EITF 99-19”). This Issue summarized the EITF’s views on when revenue should be recorded at the gross amount billed because revenue has been earned from the sale of goods or services, or the net amount retained because a fee or commission has been earned. The Company’s business at times acts as an agent and records revenue equal to the net amount retained, when the fee or commission is earned. The Company also follows EITF No. 01-14, “Income Statement Characterization of Reimbursements Received for Out-of-Pocket Expenses Incurred”. This issue summarized the EITF’s views that reimbursements received for out-of-pocket expenses incurred should be characterized in the income statement as revenue. Accordingly, the Company has included in revenue such reimbursed expenses

Acquisitions, Goodwill and Other Intangibles .  A fair value approach is used in testing goodwill for impairment under SFAS 142 to determine if an other than temporary impairment has occurred. One approach utilized to determine fair values is a discounted cash flow methodology. When available and as appropriate, comparative market multiples are used. Numerous estimates and assumptions necessarily have to be made when completing a discounted cash flow valuation, including estimates and assumptions regarding interest rates, appropriate discount rates and capital structure. Additionally, estimates must be made regarding revenue growth, operating margins, tax rates, working capital requirements and capital expenditures. Estimates and assumptions also need to be made when determining the appropriate comparative market multiples to be used. Actual results of operations, cash flows and other factors used in a discounted cash flow valuation will likely differ from the estimates used and it is possible that differences and changes could be material.

The Company has historically made and expects to continue to make selective acquisitions of marketing communications businesses. In making acquisitions, the price paid is determined by various factors, including service offerings, competitive position, reputation and geographic coverage, as well as prior experience and judgment. Due to the nature of advertising, marketing and corporate communications services companies; the companies acquired frequently have significant identifiable intangible assets, which primarily consist of customer relationships. The Company has determined that certain intangibles (trademarks) have an indefinite life, as there are no legal, regulatory, contractual, or economic factors that limit the useful life.

A summary of the Company’s deferred acquisition consideration obligations, sometimes referred to as earnouts, and obligations under put rights of subsidiaries’ minority shareholders to purchase additional interests in certain subsidiary and affiliate companies is set forth in the “Liquidity and Capital Resources” section of this report. The deferred acquisition consideration obligations and obligations to purchase additional interests in certain subsidiary and affiliate companies are primarily based on future performance. Contingent purchase price obligations are accrued, in accordance with GAAP, when the contingency is resolved and payment is determinable.

Allowance for Doubtful Accounts.   Trade receivables are stated less allowance for doubtful accounts. The allowance represents estimated uncollectible receivables usually due to customers’ potential insolvency. The allowance includes amounts for certain customers where risk of default has been specifically identified.

Income Tax Valuation Allowance.   The Company records a valuation allowance against deferred income tax assets when management believes it is more likely than not that some portion or all of the deferred income tax assets will not be realized. Management considers factors such as the reversal of deferred income tax liabilities, projected future taxable income, the character of the income tax asset, tax planning strategies, changes in tax laws and other factors. A change to these factors could impact the estimated valuation allowance and income tax expense.

36


Stock-based Compensation. The fair value method is applied to all awards granted, modified or settled on or after January 1, 2003. Under the fair value method, compensation cost is measured at fair value at the date of grant and is expensed over the service period, which is the award’s vesting period. When awards are exercised, share capital is credited by the sum of the consideration paid together with the related portion previously credited to additional paid-in capital when compensation costs were charged against income or acquisition consideration. Stock-based awards that are settled in cash or may be settled in cash at the option of employees are recorded as liabilities. The measurement of the liability and compensation cost for these awards is based on the fair value of the award, and is recorded into operating income over the service period, that is the vesting period of the award. Changes in the Company’s payment obligation are revalued each period and recorded as compensation cost over the service period in operating income.

Effective January 1, 2006, the Company adopted SFAS 123(R) and has opted to use the modified prospective application transition method. Under this method the Company will not restate its prior financial statements. Instead, the Company will apply SFAS 123(R) for new awards granted or modified after the adoption of SFAS 123(R), any portion of awards that were granted after December 15, 1994 and have not vested as of January 1, 2006, and any outstanding liability awards.

Variable Interest Entities.   The Company evaluates its various investments in entities to determine whether the investee is a variable interest entity and if so whether MDC is the primary beneficiary. Such evaluation requires management to make estimates and judgments regarding the sufficiency of the equity at risk in the investee and the expected losses of the investee and may impact whether the investee is accounted for on a consolidated basis.
 
New Accounting Pronouncements

In February 2007, FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities” (“SFAS 159”). This statement permits entities to choose to measure many financial instruments and certain other items at fair value. This statement expands the use of fair value measurement and applies to entities that elect the fair value option. The fair value option established by this Statement permits all entities to choose to measure eligible items at fair value at specified election dates. SFAS 159 is effective as of the beginning of an entity’s first fiscal year that begins after November 15, 2007. The adoption of this statement did not have a material effect on our financial statements.
 
Effective in Future Periods

In September 2006, FASB issued SFAS No. 157, “Fair Value Measurements”. This statement defines fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. This statement is effective for all fiscal years beginning after November 15, 2007 and interim periods within those fiscal years. Earlier application is encouraged. The adoption of this statement did not have a material effect on our financial statements.

In December 2007, FASB issued SFAS No. 141R “Business Combination” (“SFAS 141R”). This revised statement retains some fundamental concepts of the current standard, including the acquisition method of accounting (known as the “purchase method” in Statement 141) for all business combinations but SFAS 141R broadens the definitions of both businesses and business combinations, resulting in the acquisition method applying to more events and transactions. This statement also requires the acquirer to recognize the identifiable assets and liabilities, as well as the noncontrolling interest in the acquiree, at the full amounts of their fair values. SFAS 141R will require both acquisition-related costs and restructuring costs to be recognized separately from the acquisition and be expensed as incurred. In addition, acquirers will record contingent consideration at fair value on the acquisition date as either a liability or equity. Subsequent changes in fair value will be recognized in the income statement for any contingent consideration recorded as a liability. SFAS 141R is to be applied prospectively for financial statements issued for fiscal years beginning on or after December 15, 2008. Early application is prohibited. The Company is currently evaluating the impact of this new statement on its financial statements.

In December 2007, FASB issued SFAS No. 160 “Non-controlling Interests in Consolidated Financial Statements” (SFAS 160”). This statement amends ARB No. 51 Consolidated Financial Statements, to now require the classification of noncontrolling (minority) interests and dispositions of noncontrolling interests as equity within the consolidated financial statements. The income statement will now be required to show net income/loss with and without adjustments for noncontrolling interests. SFAS 160 is to be applied prospectively for financial statements issued for fiscal years beginning on or after December 15, 2008 and interim periods within those years. However, this statement requires companies to apply the presentation and disclosure requirements retrospectively to comparative financial statements. Early application is prohibited. The Company is currently evaluating the impact of this new statement on its financial statements.

  In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities, an amendment of FASB Statement No. 133” (“SFAS 161”), which requires enhanced disclosures for derivative and hedging activities. SFAS 161 will become effective beginning with our first quarter of 2009. Early adoption is permitted. We are currently evaluating the impact of this standard on our Consolidated Financial Statements.

37


  Risks and Uncertainties
 
This document contains forward-looking statements. The Company’s representatives may also make forward-looking statements orally from time to time. Statements in this document that are not historical facts, including statements about the Company’s beliefs and expectations, recent business and economic trends, potential acquisitions, estimates of amounts for deferred acquisition consideration and “put” option rights, constitute forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.
 
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

 
risks associated with effects of national and regional economic conditions;

 
the Company’s ability to attract new clients and retain existing clients;

 
the financial success of the Company’s clients;

 
the Company’s ability to retain and attract key employees;

 
the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to “put” options rights and deferred acquisition consideration;

 
the successful completion and integration of acquisitions which compliment and expand the Company’s business capabilities;

 
foreign currency fluctuations; and

 
risks arising from the Company’s historical stock option grant practices.

The Company’s business strategy includes ongoing efforts to engage in material acquisitions of ownership interests in entities in the marketing communications services industry. The Company intends to finance these acquisitions by using available cash from operations, from borrowings under its current Financing Agreement and through incurrence of bridge or other debt financing, either of which may increase the Company’s leverage ratios, or by issuing equity, which may have a dilutive impact on existing shareholders proportionate ownership. At any given time, the Company may be engaged in a number of discussions that may result in one or more material acquisitions. These opportunities require confidentiality and may involve negotiations that require quick responses by the Company. Although there is uncertainty that any of these discussions will result in definitive agreements or the completion of any transactions, the announcement of any such transaction may lead to increased volatility in the trading price of the Company’s securities.
 
Investors should carefully consider these risk factors, the risk factors specified in Item 1A of this Form 10-Q, and in the additional risk factors outlined in more detail in the Company’s 2007 Annual Report on Form 10-K under the caption “Risk Factors” and in the Company’s other SEC filings.

38

 
Item 3.   Quantitative and Qualitative Disclosures about Market Risk  
 
The Company is exposed to market risk related to interest rates and foreign currencies.
 
Debt Instruments:   At June 30, 2008, the Company’s debt obligations consisted of amounts outstanding under its Financing Agreement. This facility bears interest at variable rates based upon the Eurodollar rate; US bank prime rate and, US base rate, at the Company’s option. The Company’s ability to obtain the required bank syndication commitments depends in part on conditions in the bank market at the time of syndication. Given the existing level of debt of $118.3 million, as of June 30, 2008, a 1.0% increase or decrease in the weighted average interest rate, which was 7.2% at June 30, 2008, would have an interest impact of approximately $1.2 million annually.

Foreign Exchange:   The Company conducts business in five currencies, the US dollar, the Canadian dollar, the Jamaican dollar, the Mexican Peso and the British Pound. Our results of operations are subject to risk from the translation to the US dollar of the revenue and expenses of our non-US operations. The effects of currency exchange rate fluctuations on the translation of our results of operations are discussed in the “Management’s Discussion and Analysis of Financial Condition and Result of Operations” and in Note 2 of our consolidated financial statements. For the most part, our revenues and expenses incurred related to our non-US operations are denominated in their functional currency. This minimizes the impact that fluctuations in exchange rates will have on profit margins. The Company does not enter into foreign currency forward exchange contracts or other derivative financial instruments to hedge the effects of adverse fluctuations in foreign currency exchange rates.
 
Item 4.   Controls and Procedures  
 
  Evaluation of Disclosure Controls and Procedures
 
We maintain disclosure controls and procedures designed to ensure that information required to be included in our SEC reports is recorded, processed, summarized and reported within the applicable time periods specified by the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer (CEO) and Chief Financial Officer (CFO), who is our principal financial officer, as appropriate, to allow timely decisions regarding required disclosures. There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can only provide reasonable assurance of achieving their control objectives. However, the Company’s disclosure controls and procedures are designed to provide reasonable assurances of achieving the Company’s control objectives.
 
We conducted an evaluation, under the supervision and with the participation of our management, including our CEO, our CFO and our management Disclosure Committee, of the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report pursuant to Rule 13a-15(b) of the Exchange Act. Based on that evaluation, the Company has concluded that its disclosure controls and procedures were effective as of June 30, 2008.

Changes in Internal Control Over Financial Reporting
 
There were no changes in the Company’s internal control over financial reporting identified in connection with the foregoing evaluation that occurred during the second quarter of 2008 that have materially affected, or are reasonably likely to materially affect the Company’s internal control over financial reporting.

39

 
PART II. OTHER INFORMATION    
 
Item 1.   Legal Proceedings  
 
The Company’s operating entities are involved in legal proceedings of various types. While any litigation contains an element of uncertainty, the Company has no reason to believe that the outcome of such proceedings or claims will have a material adverse effect on the financial condition or results of operations of the Company.
 
Item 1A.   Risk Factors  
 
There are no material changes in the risk factors set forth in Part I, Item 1A of the Company’s 2007 Annual Report on Form 10-K.
 
Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds.      
 
( a)           The information provided below describes a transaction that occurred during the second quarter of 2008 in which the Company issued shares of its Class A subordinate voting shares (“Class A Shares”) that were not registered under the Securities Act of 1933, as amended, (the “Securities Act”).
 
 
(1)
On June 15, 2007, the Company, through a wholly-owned subsidiary, purchased 60% of the total outstanding membership units of Redscout LLC (“Redscout”). As part of this acquisition, the Company agreed to pay an additional amount if certain financial performance targets were achieved by Redscout. On April 1, 2008 the Company paid approximately $1.3 million in cash and issued 27,545 of the Company’s Class A Shares (valued at approximately $213,750 on the date of issuance). The Class A Shares were issued by the Company to the sellers of Redscout without registration in reliance on Section 4(2) under the Securities Act and Regulation D thereunder, based on the sophistication of the sellers and their status as “accredited investors” within the meaning of Rule 501(a) of Regulation D. Sellers of Redscout had access to all the documents filed by the Company with the SEC.

Item 4.   Submission of Matters to a Vote of Security Holders
 
 
(a)
This item is answered in respect of the Annual and Special Meeting of Shareholders held on May 30, 2008 (the “Annual Meeting”).

 
(b)
No response is required to Paragraph (b) because (i) proxies for the meeting were solicited pursuant to Regulation 14 under the Securities Exchange Act of 1934, as amended; (ii) there was no solicitation in opposition to management’s nominees as listed in the proxy statement; and (iii) all such nominees were elected.

 
(c)
At the Annual Meeting, the following number of shares were cast with respect to each matter voted upon:
 
(1) Election of Directors: 20,927,657
 
(2) Election of BDO Seidman LLP as Auditors: 20,927,658
 
(3) Approval of the 2008 Key Partner Incentive Plan: 16,529,334
 
At the Annual Meeting, shareholder votes were cast for the election of the Company’s nominees for Director as follows:
 
NOMINEE
 
FOR
 
WITHHELD
 
 
 
 
 
 
 
Clare Copeland
   
20,624,100
   
303,557
 
 
         
Thomas N. Davidson
   
20,634,100
   
293,557
 
 
         
Jeffrey E. Epstein
   
20,651,413
   
276,244
 
 
         
Robert J. Kamerschen
   
20,609,062
   
318,595
 
 
         
Scott L. Kauffman
   
20,666,931
   
260,726
 
 
         
Michael J.L. Kirby
   
20,629,934
   
297,723
 
 
         
Miles S. Nadal
   
20,598,878
   
328,779
 
 
         
Stephen M. Pustil
   
20,301,795
   
625,862
 
 
Proposal to approve the appointment of BDO Seidman, LLP as the Company’s independent auditors for 2008:
 
FOR
 
WITHHELD
 
20,823,809
   
103,849
 
 
Proposal to approve the Company’s 2008 Key Partner Incentive Plan:
 
FOR
 
AGAINST
 
11,023,631
   
5,505,703
 

40

 
SIGNATURES  
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

MDC PARTNERS INC.
 
/s/ Michael Sabatino
Michael Sabatino
Chief Accounting Officer
 
July 31, 2008

41

 
EXHIBIT INDEX
 
Exhibit No.
 
Description
 
 
 
10.1
 
2008 Key Partner Incentive Plan, as approved and adopted by the shareholders of the Company at the 2008 Annual and Special Meeting of Shareholders on May 30, 2008.*
     
12
 
Statement of computation of ratio of earnings to fixed charges*
 
 
 
31.1
 
Certification by Chief Executive Officer pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002.*
 
 
 
31.2
 
Certification by the Chief Financial Officer pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002.*
 
 
 
32.1
 
Certification by Chief Executive Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
 
 
 
32.2
 
Certification by the Chief Financial Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
 
 
 
99.1
 
Schedule of ownership by operating subsidiary.*
 
* Filed electronically herewith.


 

Exhibit 10.1
 
MDC PARTNERS INC.
2008 Key Partner Incentive Plan
(May 30, 2008)

1.   Purpose of the Plan
 
This 2008 Key Partner Incentive Plan (this “Plan”) of MDC Partners Inc. (the “Company” or “MDC”) is intended to promote the interests of the Company and its shareholders by providing employees and consultants of the Company and its operating subsidiaries (the “Partner Subsidiaries”), who are largely responsible for the management, growth and protection of the operating businesses of the Partner Subsidiaries, with incentives and rewards to encourage them to continue in the service of the Partner Subsidiaries. The Plan is designed to meet this intent by providing such employees and consultants with a proprietary interest in pursuing the long-term growth, profitability and financial success of the Partners Subsidiaries and the Company.
 
2.   Definitions
 
As used in the Plan, the following definitions apply to the terms indicated below:
 
(a)   “Board of Directors” means the Board of Directors of MDC Partners Inc.
 
(b)   “Change in Control” means the occurrence of any of the following:
 
(i)   Any Person becoming the beneficial owner (within the meaning of Rule 13d-3 promulgated under the Exchange Act, a “Beneficial Owner”) of twenty-five percent (25%) or more of the combined voting power of MDC's then outstanding voting securities (“Voting Securities”); provided , however that a Change in Control shall not be deemed to occur by reason of an acquisition of Voting Securities directly from MDC or by (i) an employee benefit plan (or a trust forming a part thereof) maintained by (A) MDC or any Person of which a majority of its voting power or its voting equity securities or equity interest is owned, directly or indirectly, by MDC (the “MDC Group”), (B) any member of the MDC Group, or (C) any Person in connection with a Non-Control Transaction (as such term is hereinafter defined);
 
(ii)   The individuals who, as of April 1, 2008, are members of the Board of Directors (the "Incumbent Board"), cease for any reason to constitute at least two-thirds of the members of the Board of Directors; provided , however that if the election, or nomination for election by MDC's shareholders, of any new director was approved by a vote of at least two-thirds of the Incumbent Board, such new director shall, for purposes of the Plan, be considered as a member of the Incumbent Board; provided , further , however, that no individual shall be considered a member of the Incumbent Board if such individual initially assumed office as a result of an actual or threatened solicitation of proxies or consents by or on behalf of a Person other than the Board (a "Proxy Contest") including by reason of any agreement intended to avoid or settle any Election Contest or Proxy Contest; or
 
(iii)   The consummation of:
 
(A)   A merger, consolidation or reorganization with or into MDC or in which securities of MDC are issued, unless such merger, consolidation or reorganization is a "Non-Control Transaction." A "Non-Control Transaction" is a merger, consolidation or reorganization with or into MDC or in which securities of MDC are issued where:
 
(I)   the stockholders of MDC, immediately before such merger, consolidation or reorganization, own, directly or indirectly immediately following such merger, consolidation or reorganization, at least sixty percent (60%) of the combined voting power of the outstanding voting securities of the corporation resulting from such merger or consolidation or reorganization (the "Surviving Corporation") in substantially the same proportion as their ownership of the Voting Securities immediately before such merger, consolidation or reorganization,
 
(II)   the individuals who were members of the Incumbent Board immediately prior to the execution of the agreement providing for such merger, consolidation or reorganization constitute at least two-thirds of the members of the board of directors of the Surviving Corporation, or a corporation beneficially owning a majority of the voting securities of the Surviving Corporation,
 
(III)   no Person other than (1) any member of the MDC Group, (2) any employee benefit plan (or any trust forming a part thereof) maintained immediately prior to such merger, consolidation or reorganization by any member of the MDC Group, or (3) any Person who, immediately prior to such merger, consolidation or reorganization Beneficially Owns twenty-five percent (25%) or more of the then outstanding Voting Securities, owns, directly or indirectly, twenty-five percent (25%) or more of the combined voting power of the Surviving Corporation's voting securities outstanding immediately following such transaction;
 
 
 

 
 
(B)   A complete liquidation or dissolution of the Company; or
 
(C)   The sale or other disposition of all or substantially all of the assets of the Company to any Person (other than a member of the MDC Group).
 
Notwithstanding the foregoing, a Change in Control shall not be deemed to occur solely because any Person (the "Subject Person") becomes the Beneficial Owner of more than the permitted amount of the outstanding Voting Securities as a result of the acquisition of Voting Securities by the Company which, by reducing the number of Voting Securities outstanding, increases the proportional number of shares Beneficially Owned by the Subject Persons, provided that if a Change in Control would occur (but for the operation of this sentence) as a result of the acquisition of Voting Securities by the Company, and after such share acquisition by the Company, the Subject Person becomes the Beneficial Owner of any additional Voting Securities which increases the percentage of the then outstanding Voting Securities Beneficially Owned by the Subject Person, then a Change in Control shall occur.
 
(c)   “Class A Shares” means MDC’s Class A subordinate voting shares, without par value, or any other security into which such shares shall be changed pursuant to the adjustment provisions of Section 10 of the Plan.
 
(d)   “Code” means the Internal Revenue Code of 1986, as amended from time to time.
 
(e)   “Committee” means the Human Resources & Compensation Committee of the Board of Directors or such other committee as the Board of Directors shall appoint from time to time to administer the Plan and to otherwise exercise and perform the authority and functions assigned to the Committee under the terms of the Plan.
 
(f)   “Company” means MDC and each of its Subsidiaries, collectively.
 
(g)   “Covered Employee” means a Participant who at the time of reference is a “covered employee” as defined in Code Section 162(m) and the regulations promulgated under Code Section 162(m), or any successor statute.
 
(h)   “Director” means a member of the Board of Directors who is not at the time of reference an employee of the Company.
 
(i)   “Exchange Act” means the Securities Exchange Act of 1934, as amended.
 
(j)   “Fair Market Value” means, with respect to a Class A Share, as of the applicable date of determination (i) the volume weighted average trading price of the Class A Shares on the principal securities exchange on which such shares are then listed or admitted to trading for the five (5) trading days immediately preceding the applicable date of determination, or (ii) if there has been no trading in the Class A Shares on such securities exchange for the five (5) trading days immediately preceding the applicable date of determination, the average of the closing bid and ask prices for the Class A Shares on the immediately preceding business day as reported on the National Association of Securities Dealers Automated Quotation System, or (iii) if not so reported, as determined by the Committee in its absolute discretion.
 
(k)   “Incentive Award” means an Option, SAR or Other Stock-Based Award granted to a Participant pursuant to the terms of the Plan.
 
(l)   “MDC” means MDC Partners Inc., a corporation established under the Canadian Business Corporation Act, and any successor thereto.
 
(m)   “Option” means a non-qualified stock option to purchase Class A Shares granted to a Participant pursuant to Section 6.
 
(n)   “Other Stock-Base Award” means an equity or equity-related award granted to a Participant pursuant to Section 8.
 
(o)   “Participant” means (i) an employee or consultant of any of the Partner Subsidiaries, including any person or company engaged to provide ongoing management or consulting services for the Partner Subsidiaries and (ii) an employee of the Company whose compensation expense is allocated to any of the Partner Subsidiaries, and, at the discretion of any of the foregoing persons, and subject to any required regulatory approvals and conditions, a personal holding company controlled by such person, who or which is eligible to participate in the Plan and to whom one or more Incentive Awards have been granted pursuant to the Plan and, following the death of any such natural person, his successors, heirs, executors and administrators, as the case may be. Any participation in this Plan by a Participant shall be voluntary.
 
(p)   “Partner Subsidiary” means any direct or indirect, majority or wholly-owned “subsidiary corporation” within the meaning of Section 424(f) of the Code, or any other entity that is controlled by the Company that the Committee determines from time to time should be treated as a subsidiary corporation for purposes of this Plan.
 
(q)   “Performance-Based Compensation” means compensation that satisfies the requirements of Section 162(m) of the Code for deductibility of remuneration paid to Covered Employees.
 
 
 

 
 
(r)   “Performance Measures” means such measures as are described in Section 9 on which performance goals are based in order to qualify certain awards granted hereunder as Performance-Based Compensation.
 
(s)   “Performance Period” means the period of time during which the performance goals must be met in order to determine the degree of payout and/or vesting with respect to an Incentive Award that is intended to qualify as Performance-Based Compensation.
 
(t)   “Permitted Acceleration Event” means (i) with respect to any Incentive Award that is subject to performance-based vesting, the full or partial vesting of such Incentive Award based on satisfaction of the applicable performance-based conditions, (ii) the occurrence of a Change in Control or an event described in Section 10(b), (c) or (d) or (iii) any termination of the employment of a Participant, other than a termination for cause (as defined by the Committee) or voluntary termination prior to retirement (as defined by the Committee).
 
(u)   “Person” means a “person” as such term is used in Section 13(d) and 14(d) of the Exchange Act.
 
(v)   “Plan” means this 2008 Key Partner Incentive Plan, as it may be amended from time to time.
 
(w)   “SAR” means a stock appreciation right granted to a Participant pursuant to Section 7.
 
(x)   “Securities Act” means the Securities Act of 1933, as amended.

 
 

 

3. Stock Subject to the Plan
 
(a)   In General
 
Subject to adjustment as provided in Section 10 and the following provisions of this Section 3, the maximum number of Class A Shares that may be covered by Incentive Awards granted under the Plan shall not exceed 600,000 Class A Shares. Class A Shares issued under the Plan may be either authorized and unissued shares or treasury shares, or both, at the discretion of the Committee.
 
For purposes of the preceding paragraph, Class A Shares covered by Incentive Awards shall only be counted as used to the extent they are actually issued and delivered to a Participant (or such Participant’s permitted transferees as described in the Plan) pursuant to the Plan. For purposes of clarification, in accordance with the preceding sentence if an Incentive Award is settled for cash or if Class A Shares are withheld to pay the exercise price of an Option or to satisfy any tax withholding requirement in connection with an Incentive Award only the shares issued (if any), net of the shares withheld, will be deemed delivered for purposes of determining the number of Class A Shares that are available for delivery under the Plan. In addition, if Class A Shares are issued subject to conditions which may result in the forfeiture, cancellation or return of such shares to the Company, any portion of the shares forfeited, cancelled or returned shall be treated as not issued pursuant to the Plan. In addition, if Class A Shares owned by a Participant (or such Participant’s permitted transferees as described in the Plan) are tendered (either actually or through attestation) to the Company in payment of any obligation in connection with an Incentive Award, the number of shares tendered shall be added to the number of Class A Shares that are available for delivery under the Plan. In addition, if the Company uses cash received by the Company in payment of the exercise price or purchase price in connection with any Incentive Award granted pursuant to the Plan to repurchase Class A Shares from any Person, the shares so repurchased will be added to the aggregate number of shares available for delivery under the Plan. For purposes of the preceding sentence, Class A Shares repurchased by the Company shall be deemed to have been repurchased using such funds only to the extent that such funds have actually been previously received by the Company and that the Company promptly designates in its books and records that such repurchase was paid for with such funds. Class A Shares covered by Incentive Awards granted pursuant to the Plan in connection with the assumption, replacement, conversion or adjustment of outstanding equity-based awards in the context of a corporate acquisition or merger (within the meaning of NASD Rule 4350) shall not count as used under the Plan for purposes of this Section 3.
 
Subject to adjustment as provided in Section 10, the maximum number of Class A Shares that may be covered by Incentive Awards granted under the Plan to any single Participant in any fiscal year of the Company shall not exceed 60,000 shares, prorated on a daily basis for any fiscal year of the Company that is shorter than 365 days.

 
 

 

(b)   Prohibition on Substitutions and Repricings
 
In no event shall any new Incentive Awards be issued in substitution for outstanding Incentive Awards previously granted to Participants, nor shall any repricing (within the meaning of US generally accepted accounting practices or any applicable stock exchange rule) of Incentive Awards issued under the Plan be permitted at any time under any circumstances, in each case unless the shareholders of the Company expressly approve such substitution or repricing.
 
(c) Annual Limitation on Grants .
 
The Committee shall limit annual grants of equity awards under this Plan to an aggregate amount equal to not more than two percent (2%) of the number of issued and outstanding shares of the Company’s capital stock at the beginning of the Company’s fiscal year.
 
4.   Administration of the Plan
 
The Plan shall be administered by a Committee of the Board of Directors consisting of two or more persons, each of whom qualify as non-employee directors (within the meaning of Rule 16b-3 promulgated under Section 16 of the Exchange Act), and as “outside directors” within the meaning of Treasury Regulation Section 1.162-27(e)(3). The Committee shall, consistent with the terms of the Plan, from time to time designate those who shall be granted Incentive Awards under the Plan and the amount, type and other terms and conditions of such Incentive Awards. All of the powers and responsibilities of the Committee under the Plan may be delegated by the Committee, in writing, to any subcommittee thereof. In addition, the Committee may from time to time authorize a committee consisting of one or more Directors to grant Incentive Awards to persons who are not “executive officers” of MDC (within the meaning of Rule 16a-1 under the Exchange Act), subject to such restrictions and limitation as the Committee may specify. In addition, the Board of Directors may, consistent with the terms of the Plan, from time to time grant Incentive Awards to Directors.
 
The Committee shall have full discretionary authority to administer the Plan, including discretionary authority to interpret and construe any and all provisions of the Plan and the terms of any Incentive Award (and any agreement evidencing any Incentive Award) granted thereunder and to adopt and amend from time to time such rules and regulations for the administration of the Plan as the Committee may deem necessary or appropriate. Without limiting the generality of the foregoing, (i) the Committee shall determine whether an authorized leave of absence, or absence in military or government service, shall constitute termination of employment and (ii) the employment of a Participant with the Company shall be deemed to have terminated for all purposes of the Plan if such person is employed by or provides services to a Person that is a Subsidiary of the Company and such Person ceases to be a Subsidiary of the Company, unless the Committee determines otherwise. Decisions of the Committee shall be final, binding and conclusive on all parties.
 
On or after the date of grant of an Incentive Award under the Plan, the Committee may (i) accelerate the date on which any such Incentive Award becomes vested, exercisable or transferable, as the case may be, (ii) extend the term of any such Incentive Award, including, without limitation, extending the period following a termination of a Participant’s employment during which any such Incentive Award may remain outstanding, (iii) waive any conditions to the vesting, exercisability or transferability, as the case may be, of any such Incentive Award or (iv) provide for the payment of dividends or dividend equivalents with respect to any such Incentive Award.
 
No member of the Committee shall be liable for any action, omission, or determination relating to the Plan, and MDC shall indemnify and hold harmless each member of the Committee and each other director or employee of the Company to whom any duty or power relating to the administration or interpretation of the Plan has been delegated against any cost or expense (including counsel fees) or liability (including any sum paid in settlement of a claim with the approval of the Committee) arising out of any action, omission or determination relating to the Plan, unless, in either case, such action, omission or determination was taken or made by such member, director or employee in bad faith and without reasonable belief that it was in the best interests of the Company.
 
5.   Eligibility
 
The Persons who shall be eligible to receive Incentive Awards pursuant to the Plan shall be (i) an employee or consultant of any of the Partner Subsidiaries, including any person or company engaged to provide ongoing management or consulting services for the Partner Subsidiaries and (ii) an employee of the Company whose compensation expense is allocated to any of the Partner Subsidiaries, including any person or company engaged to provide ongoing management or consulting services for the Partner Subsidiaries and, at the discretion of any of the foregoing persons, and subject to any required regulatory approvals and conditions, a personal holding company controlled by such person, whom the Committee shall select from time to time. All Incentive Awards granted under the Plan shall be evidenced by a separate written agreement entered into by the Company and the recipient of such Incentive Award.
 
6.   Options
 
The Committee may from time to time grant Options, subject to the following terms and conditions:
 
 
 

 
 
(a)   Exercise Price
 
The exercise price per Class A Share covered by any Option shall be not less than 100% of the Fair Market Value of a Class A Share on the date on which such Option is granted.
 
(b)   Term and Exercise of Options
 
(1)   Each Option shall become vested and exercisable on such date or dates, during such period and for such number of Class A Shares as shall be determined by the Committee on or after the date such Option is granted; provided , however that no Option shall be exercisable after the expiration of ten years from the date such Option is granted; provided , further that no Option shall become exercisable earlier than one year after the date on which it is granted, other than upon the occurrence of a Permitted Acceleration Event; and, provided , further , that each Option shall be subject to earlier termination, expiration or cancellation as provided in the Plan or in the agreement evidencing such Option.
 
(2)   Each Option may be exercised in whole or in part; provided , however that no partial exercise of an Option shall be for an aggregate exercise price of less than $1,000. The partial exercise of an Option shall not cause the expiration, termination or cancellation of the remaining portion thereof.
 
(3)   An Option shall be exercised by such methods and procedures as the Committee determines from time to time, including without limitation through net physical settlement or other method of cashless exercise.
 
(4)   Options may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner other than by will or by the laws of descent or distribution and may be exercised, during the lifetime of a Participant, only by the Participant.
 
(c)   Effect of Termination of Employment or other Relationship
 
The agreement evidencing the award of each Option shall specify the consequences with respect to such Option of the termination of the employment, service as a director or other relationship between the Company and the Participant holding the Option.
 
(d)   Effect of Change in Control
 
Upon the occurrence of a Change in Control, each Option outstanding at such time shall become fully and immediately vested and exercisable and shall remain exercisable until its expiration, termination or cancellation pursuant to the terms of the Plan and the agreement evidencing such Option.
 
7.   Stock Appreciation Rights
 
The Committee may from time to time grant SARs, subject to the following terms and conditions:
 
(a)   Stand-Alone and Tandem; Cash and Stock-Settled
 
SARs may be granted on a stand-alone basis or in tandem with an Option. Tandem SARs may be granted contemporaneously with or after the grant of the Options to which they relate. SARs may be settled in Class A Shares or in cash.
 
(b)   Exercise Price
 
The exercise price per Class A Share covered by any SAR shall be not less than 100% of the Fair Market Value of a Class A Share on the date on which such SAR is granted; provided , however that the exercise price of an SAR that is tandem to an Option and that is granted after the grant of such Option may have an exercise price less than 100% of the Fair Market Value of a Class A Share on the date on which such SAR is granted provided that such exercise price is at least equal to the exercise price of the related Option.
 
(c)   Benefit Upon Exercise
 
The exercise of an SAR with respect to any number of Class A Shares prior to the occurrence of a Change in Control shall entitle the Participant to (i) a cash payment, for each such share, equal to the excess of (A) the Fair Market Value of a Class A Share on the effective date of such exercise over (B) the per share exercise price of the SAR, (ii) the issuance or transfer to the Participant of the greatest number of whole Class A Shares which on the date of the exercise of the SAR have an aggregate Fair Market Value equal to such excess or (iii) a combination of cash and Class A Shares in amounts equal to such excess, as determined by the Committee. The exercise of an SAR with respect to any number of Class A Shares upon or after the occurrence of a Change in Control shall entitle the Participant to a cash payment, for each such share, equal to the excess of (i) the greater of (A) the highest price per share of Class A Shares paid in connection with such Change in Control and (B) the Fair Market Value of Class A Shares on the effective date of exercise over (ii) the per share exercise price of the SAR. Such payment, transfer or issuance shall occur as soon as practical, but in no event later than five business days, after the effective date of exercise.
 
 
 

 
 
(d)   Term and Exercise of SARs
 
(1)   Each SAR shall become vested and exercisable on such date or dates, during such period and for such number of Class A Shares as shall be determined by the Committee on or after the date such SAR is granted; provided , however that no SAR shall be exercisable after the expiration of ten years from the date such SAR is granted; provided , further that no SAR shall become exercisable earlier than one year after the date on which it is granted, other than upon the occurrence of a Permitted Acceleration Event; and, provided , further , that each SAR shall be subject to earlier termination, expiration or cancellation as provided in the Plan or in the agreement evidencing such SAR.
 
(2)   Each SAR may, to the extent vested and exercisable, be exercised in whole or in part; provided , however that no partial exercise of an SAR shall be for an aggregate exercise price of less than $1,000. The partial exercise of an SAR shall not cause the expiration, termination or cancellation of the remaining portion thereof.
 
(3)   An SAR shall be exercised by such methods and procedures as the Committee determines from time to time.
 
(4)   SARs may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner other than by will or by the laws of descent or distribution and may be exercised, during the lifetime of a Participant, only by the Participant.
 
(5)   The exercise with respect to a number of Class A Shares of an SAR granted in tandem with an Option shall cause the immediate cancellation of the Option with respect to the same number of shares. The exercise with respect to a number of Class A Shares of an Option to which a tandem SAR relates shall cause the immediate cancellation of the SAR with respect to an equal number of shares.
 
(e)   Effect of Termination of Employment or other Relationship
 
The agreement evidencing the award of each SAR shall specify the consequences with respect to such SAR of the termination of the employment, service as a director or other relationship between the Company and Participant holding the SAR.
 
(f)   Effect of Change in Control
 
Upon the occurrence of a Change in Control, each SAR outstanding at such time shall become fully and immediately vested and exercisable and shall remain exercisable until its expiration, termination or cancellation pursuant to the terms of the Plan and the agreement evidencing such SAR.
 
8.   Other Stock-Based Awards
 
The Committee may grant equity-based or equity-related awards not otherwise described herein in such amounts and subject to such terms and conditions as the Committee shall determine. Without limiting the generality of the preceding sentence, each such Other Stock-Based Award may (i) involve the transfer of actual Class A Shares to Participants, either at the time of grant or thereafter, or payment in cash or otherwise of amounts based on the value of Class A Shares, (ii) be subject to performance-based and/or service-based conditions, (iii) be in the form of phantom stock, restricted stock, restricted stock units, performance shares, or share-denominated performance units and (iv) be designed to comply with applicable laws of jurisdictions other than the United States. Notwithstanding anything in this Section 8, no Other Stock-Based Award shall vest or otherwise become payable earlier than three years following the date on which it is granted, other than upon the occurrence of a Permitted Acceleration Event.
 
9.   Performance Measures
 
(a)   Performance Measures
 
The performance goals upon which the payment or vesting of any Incentive Award (other than Options and SARs) to a Covered Employee that is intended to qualify as Performance-Based Compensation depends shall relate to one or more of the following Performance Measures: revenue growth, operating income, operating cash flow, net income, earnings per share, cash earnings per share, return on sales, return on assets, return on equity, return on invested capital and total shareholder return.
 
Performance Periods may be equal to or longer than, but not less than, one fiscal year of the Company. Within 90 days after the beginning of a Performance Period, and in any case before 25% of the Performance Period has elapsed, the Committee shall establish (a) performance goals and objectives for the Company for such Performance Period, (b) target awards for each Participant, and (c) schedules or other objective methods for determining the applicable performance percentage to be applied to each such target award.
 
The measurement of any Performance Measure(s) may exclude the impact of charges for restructurings, discontinued operations, extraordinary items, and other unusual or non-recurring items, and the cumulative effects of accounting changes, each as defined by generally accepted accounting principles and as identified in the Company’s audited financial statements, including the notes thereto. Any Performance Measure(s) may be used to measure the performance of the Company or a Subsidiary as a whole or any business unit of the Company or any Subsidiary or any combination thereof, as the Committee may deem appropriate, or any of the above Performance Measures as compared to the performance of a group of comparator companies, or a published or special index that the Committee, in its sole discretion, deems appropriate.
 
 
 

 
 
Nothing in this Section 9 is intended to limit the Committee’s discretion to adopt conditions with respect to any Incentive Award that is not intended to qualify as Performance-Based Compensation that relate to performance other than the Performance Measures.
 
(b)   Committee Discretion
 
In the event that the requirements of Section 162(m) and the regulations thereunder change to permit Committee discretion to alter the Performance Measures without obtaining shareholder approval of such changes, the Committee shall have sole discretion to make such changes without obtaining shareholder approval.
 
10.   Adjustment Upon Changes in Class A Shares
 
(a) Shares Available for Grants
 
In the event of any change in the number of Class A Shares outstanding by reason of any stock dividend or split, recapitalization, merger, consolidation, combination or exchange of shares or similar corporate change, the maximum aggregate number of Class A Shares with respect to which the Committee may grant Incentive Awards and the maximum aggregate number of Class A Shares with respect to which the Committee may grant Incentive Awards to any individual Participant in any year shall be appropriately adjusted by the Committee. In the event of any change in the number of Class A Shares outstanding by reason of any other similar event or transaction, the Committee may, but need not, make such adjustments in the number and class of Class A Shares with respect to which Incentive Awards may be granted as the Committee may deem appropriate.
 
(b)   Increase or Decrease in Issued Shares Without Consideration
 
Subject to any required action by the shareholders of MDC, in the event of any increase or decrease in the number of issued Class A Shares resulting from a subdivision or consolidation of Class A Shares or the payment of a stock dividend (but only on the Class A Shares), or any other increase or decrease in the number of such shares effected without receipt or payment of consideration by the Company, the Committee shall proportionally adjust the number of Class A Shares subject to each outstanding Incentive Award and the exercise price per Class A Share of each such Incentive Award.
 
(c)   Certain Mergers
 
Subject to any required action by the shareholders of MDC, in the event that MDC shall be the surviving corporation in any merger or consolidation (except a merger or consolidation as a result of which the holders of Class A Shares receive securities of another corporation), each Incentive Award outstanding on the date of such merger or consolidation shall pertain to and apply to the securities which a holder of the number of Class A Shares subject to such Incentive Award would have received in such merger or consolidation.
 
(d)   Certain Other Transactions
 
In the event of (i) a dissolution or liquidation of MDC, (ii) a sale of all or substantially all of MDC’s assets, (iii) a merger or consolidation involving MDC in which MDC is not the surviving corporation or (iv) a merger or consolidation involving MDC in which MDC is the surviving corporation but the holders of Class A Shares receive securities of another corporation and/or other property, including cash, the Committee shall, in its absolute discretion, have the power to:
 
(i) cancel, effective immediately prior to the occurrence of such event, each Incentive Award (whether or not then exercisable), and, in full consideration of such cancellation, pay to the Participant to whom such Incentive Award was granted an amount in cash, for each Class A Share subject to such Incentive Award equal to the value, as determined by the Committee in its reasonable discretion, of such Incentive Award, provided that with respect to any outstanding Option or SAR such value shall be equal to the excess of (A) the value, as determined by the Committee in its reasonable discretion, of the property (including cash) received by the holder of Class A Shares as a result of such event over (B) the exercise price of such Option or SAR; or
 
(ii) provide for the exchange of each Incentive Award (whether or not then exercisable or vested) for an incentive award with respect to, as appropriate, some or all of the property which a holder of the number of Class A Shares subject to such Incentive Award would have received in such transaction and, incident thereto, make an equitable adjustment as determined by the Committee in its reasonable discretion in the exercise price of the incentive award, or the number of shares or amount of property subject to the incentive award or, if appropriate, provide for a cash payment to the Participant to whom such Incentive Award was granted in partial consideration for the exchange of the Incentive Award.
 
(e)   Other Changes
 
In the event of any change in the capitalization of MDC or corporate change other than those specifically referred to in paragraphs (b), (c) or (d), the Committee may, in its absolute discretion, make such adjustments in the number and class of shares subject to Incentive Awards outstanding on the date on which such change occurs and in such other terms of such Incentive Awards as the Committee may consider appropriate to prevent dilution or enlargement of rights.
 
 
 

 
 
(f)   No Other Rights
 
Except as expressly provided in the Plan, no Participant shall have any rights by reason of any subdivision or consolidation of shares of stock of any class, the payment of any dividend, any increase or decrease in the number of shares of stock of any class or any dissolution, liquidation, merger or consolidation of MDC or any other corporation. Except as expressly provided in the Plan, no issuance by MDC of shares of stock of any class, or securities convertible into shares of stock of any class, shall affect, and no adjustment by reason thereof shall be made with respect to, the number of Class A Shares subject to any Incentive Award.
 
11.   Rights as a Stockholder
 
No person shall have any rights as a stockholder with respect to any Class A Shares covered by or relating to any Incentive Award granted pursuant to the Plan until the date of the issuance of a stock certificate with respect to such shares. Except as otherwise expressly provided in Section 10 hereof, no adjustment of any Incentive Award shall be made for dividends or other rights for which the record date occurs prior to the date such stock certificate is issued.
 
12.   No Special Employment Rights; No Right to Incentive Award
 
(a) Nothing contained in the Plan or any Incentive Award shall confer upon any Participant any right with respect to the continuation of his employment by or service to the Company or interfere in any way with the right of the Company at any time to terminate such employment or to increase or decrease the compensation of the Participant from the rate in existence at the time of the grant of an Incentive Award.
 
(b) No person shall have any claim or right to receive an Incentive Award hereunder. The Committee’s granting of an Incentive Award to a Participant at any time shall neither require the Committee to grant an Incentive Award to such Participant or any other Participant or other person at any time nor preclude the Committee from making subsequent grants to such Participant or any other Participant or other person.
 
13.   Securities Matters

(a)   MDC shall be under no obligation to effect the registration pursuant to the Securities Act of any Class A Shares to be issued hereunder or to effect similar compliance under any state laws. Notwithstanding anything herein to the contrary, MDC shall not be obligated to cause to be issued or delivered any certificates evidencing Class A Shares pursuant to the Plan unless and until MDC is advised by its counsel that the issuance and delivery of such certificates is in compliance with all applicable laws, regulations of governmental authority and the requirements of any securities exchange on which Class A Shares are traded and that the Participant has delivered all notices and documents required to be delivered to the Company in connection therewith. The Committee may require, as a condition to the issuance and delivery of certificates evidencing Class A Shares pursuant to the terms hereof, that the recipient of such shares make such covenants, agreements and representations, and that such certificates bear such legends, as the Committee deems necessary or desirable.

(b)   The exercise of any Option granted hereunder shall only be effective at such time as counsel to MDC shall have determined that the issuance and delivery of Class A Shares pursuant to such exercise is in compliance with all applicable laws, regulations of governmental authority and the requirements of any securities exchange on which Class A Shares are traded. MDC may, in its sole discretion, defer the effectiveness of an exercise of an Option hereunder or the issuance or transfer of Class A Shares pursuant to any Incentive Award pending or to ensure compliance under federal or state securities laws. MDC shall inform the Participant in writing of its decision to defer the effectiveness of the exercise of an Option or the issuance or transfer of Class A Shares pursuant to any Incentive Award. During the period that the effectiveness of the exercise of an Option has been deferred, the Participant may, by written notice, withdraw such exercise and obtain the refund of any amount paid with respect thereto.

14.   Withholding Taxes

(a)   Cash Remittance

Whenever Class A Shares are to be issued upon the exercise of an Option or the grant or vesting of an Incentive Award, MDC shall have the right to require the Participant to remit to MDC in cash an amount sufficient to satisfy federal, state and local withholding tax requirements, if any, attributable to such exercise, grant or vesting prior to the delivery of any certificate or certificates for such shares or the effectiveness of the lapse of such restrictions. In addition, upon the exercise or settlement of any Incentive Award in cash, MDC shall have the right to withhold from any cash payment required to be made pursuant thereto an amount sufficient to satisfy the federal, state and local withholding tax requirements, if any, attributable to such exercise or settlement.
 
 
 

 
 
(b)   Stock Remittance

At the election of the Participant, subject to the approval of the Committee, when Class A Shares are to be issued upon the exercise, grant or vesting of an Incentive Award, the Participant may tender to MDC a number of Class A Shares that have been owned by the Participant for at least six months (or such other period as the Committee may determine) having a Fair Market Value at the tender date determined by the Committee to be sufficient to satisfy the federal, state and local withholding tax requirements, if any, attributable to such exercise, grant or vesting but not greater than such withholding obligations. Such election shall satisfy the Participant’s obligations under Section 14(a) hereof, if any.

(c)   Stock Withholding

At the election of the Participant, subject to the approval of the Committee, when Class A Shares are to be issued upon the exercise, grant or vesting of an Incentive Award, MDC shall withhold a number of such shares having a Fair Market Value at the exercise date determined by the Committee to be sufficient to satisfy the federal, state and local withholding tax requirements, if any, attributable to such exercise, grant or vesting but not greater than such withholding obligations. Such election shall satisfy the Participant’s obligations under Section 14(a) hereof, if any.

15.   Amendment or Termination of the Plan

The Board of Directors may at any time suspend or discontinue the Plan or revise or amend it in any respect whatsoever; provided , however , that without approval of the shareholders no revision or amendment shall except as provided in Section 10 hereof, (i) increase the number of Class A Shares that may be issued under the Plan; (ii) materially modify the requirements as to eligibility for participation in the Plan; (iii) reduce the applicable exercise price of any option or award; (iv) amend the number of Class A Shares which may be issued to insiders of the Company; or (v) permit the Company to extend the term of any option or award where the original expiration date falls within a blackout period or other trading restriction imposed by the Company; provided, however, that if the expiration date of any option or award falls on, or within nine (9) trading days immediately following, a date upon which a Participant is prohibited from exercising such option or award due to a blackout period or other trading restriction imposed by the Company, then the expiration date of such option or award shall be automatically extended to the tenth (10th) trading day following the date the relevant black-out period or other trading restriction imposed by the Company is lifted, terminated or removed. Nothing herein shall restrict the Committee’s ability to exercise its discretionary authority hereunder pursuant to Section 4 hereof, which discretion may be exercised without amendment to the Plan. No action hereunder may, without the consent of a Participant, reduce the Participant’s rights under any previously granted and outstanding Incentive Award. Nothing herein shall limit the right of the Company to pay compensation of any kind outside the terms of the Plan.

If any provision of the Plan or any agreement entered into pursuant to the Plan contravenes any law or any order, policy, by-law or regulation of any regulatory body or stock exchange having authority over the Company or the Plan, then such provision shall be deemed to be immediately amended, at the time of such contravention, to the extent required to bring such provision into compliance therewith.

16.   No Obligation to Exercise

The grant to a Participant of an Option or SAR shall impose no obligation upon such Participant to exercise such Option or SAR.

17.   Transfers Upon Death

Upon the death of a Participant, outstanding Incentive Awards granted to such Participant may be exercised only by the executors or administrators of the Participant’s estate or by any person or persons who shall have acquired such right to exercise by will or by the laws of descent and distribution. No transfer by will or the laws of descent and distribution of any Incentive Award, or the right to exercise any Incentive Award, shall be effective to bind MDC unless the Committee shall have been furnished with (a) written notice thereof and with a copy of the will and/or such evidence as the Committee may deem necessary to establish the validity of the transfer and (b) an agreement by the transferee to comply with all the terms and conditions of the Incentive Award that are or would have been applicable to the Participant and to be bound by the acknowledgements made by the Participant in connection with the grant of the Incentive Award.
 
18.   Expenses and Receipts

The expenses of the Plan shall be paid by MDC. Any proceeds received by MDC in connection with any Incentive Award will be used for general corporate purposes.
19.   Governing Law

The Plan and the rights of all persons under the Plan shall be construed and administered in accordance with the laws of the State of New York, without regard to its conflict of law principles, except to the extent that the application of New York law would result in a violation of the Canadian Business Corporation Act.

22.   Effective Date and Term of Plan

The Plan was adopted by the Board of Directors on April 24, 2008, subject to the approval of the Plan by the shareholders of MDC on May 30, 2008. The Plan was adopted by the shareholders on May 30, 2008. No grants may be made under the Plan after May 30, 2018.

 
 

 
 
Exhibit 12
 
Statement of Computation of Ratio of Earnings to Fixed Charges
 
 
Six Months Ended  
June 30,
 
     
 
    2008    
 
    2007    
 
     
 
    (000’s)    
 
    (000’s)    
 
Earnings:    
         
Loss from continuing operations
 
$
(4,024
)
$
(5,895
)
Additions:    
         
Income tax expense (recovery)    
   
3,118
   
(948
)
Minority interest in income of consolidated subsidiaries    
   
4,976
   
9,710
 
Fixed charges, as shown below    
   
10,408
   
8,928
 
Distributions received from equity-method investees    
   
68
   
 
     
   
18,570
   
17,690
 
Subtractions:    
         
Equity in income of investees    
   
221
   
11
 
Minority interest in earnings of consolidated subsidiaries that have not incurred fixed charges    
   
   
 
     
   
221
   
11
 
     
         
Earnings as adjusted    
 
$
14,325
 
$
11,784
 
Fixed charges:    
         
Interest on indebtedness, expensed or capitalized    
   
6,844
   
4,580
 
Amortization of debt discount and expense and premium on indebtedness, expensed or capitalized    
   
688
   
1,659
 
Interest within rent expense    
   
2,876
   
2,689
 
Total fixed charges    
 
$
10,408
 
$
8,928
 
Ratio of earnings to fixed charges    
   
1.38
   
1.32
 

 
 

 
 
Exhibit 31.1
 
Certification Pursuant to Rules 13a-14(a) and 15d-14(a) as Adopted Pursuant to Section
302 of the Sarbanes-Oxley Act of 2002
 
I, Miles S. Nadal, certify that:
 
 
1.
I have reviewed this quarterly report on Form 10-Q for the quarter ended June 30, 2008 of MDC Partners Inc.;
 
 
2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
 
3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
 
4.
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
 
a.
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
 
b.
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
 
c.
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
 
d.
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
 
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent function):
 
 
a.
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
 
b.
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
 
Date: July 31, 2008
By:
/s/ MILES S. NADAL
 
 
Miles S. Nadal
 
 
Title: Chairman and Chief Executive Officer
 

 
Exhibit 31.2
 
Certification Pursuant to Rules 13a-14(a) and 15d-14(a) as Adopted Pursuant to Section
 
302 of the Sarbanes-Oxley Act of 2002
 
I, David Doft, certify that:
 
 
1.
I have reviewed this quarterly report on Form 10-Q for the quarter ended June 30, 2008 of MDC Partners Inc.;
 
 
2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
 
3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
 
4.
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
 
a.
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
 
b.
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
 
c.
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
 
d.
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
 
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent function):
 
 
a.
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
 
b.
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: July 31, 2008
By:  
/s/ DAVID DOFT
 
 
David Doft
Title: Chief Financial Officer
 

Exhibit 32.1
 
Certification Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002
 
In connection with the quarterly report of MDC Partners Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2008, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Miles S. Nadal, Chairman and Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to my knowledge, that:
 
 
(1)
The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
 
 
(2)
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
 
Dated as of July 31, 2008
 
By:  
/s/ MILES S. NADAL    
 
Miles S. Nadal
Title: Chairman and Chief Executive Officer        
 

Exhibit 32.2
 
Certification Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002
 
In connection with the quarterly report of MDC Partners Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2008, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, David Doft, President and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to my knowledge, that:
 
 
(1)
The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
 
(2)
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
 
Dated as of July 31, 2008          
 
         
By:
/s/ DAVID DOFT        
 
David Doft
Title: Chief Financial Officer        
 

  Exhibit 99.1
 
MDC PARTNERS INC.
 
SCHEDULE OF CURRENT AND POTENTIAL MARKETING COMMUNICATIONS COMPANY OWNERSHIP
 
 
 
% Owned  
at 6/30/08    
 
Year of Initial  
Investment    
 
PUT/CALL OPTIONS
 
 
 
         
 
     
 
2008
 
Thereafter
 
 
 
         
 
     
 
(See Notes)
 
Consolidated:
                 
Strategic Marketing Services
                 
ACLC Inc
   
95.0
%
 
1992
   
   
Note 1
 
Allard Johnson Communications Inc.
   
70.9
%
 
1992
   
85.0
%
   
Colle & McVoy, LLC
   
95.0
%
 
1999
   
   
Note 2
 
Crispin Porter & Bogusky, LLC
   
77.0
%
 
2001
   
   
Note 3
 
Fletcher Martin, LLC
   
85.0
%
 
1999
   
100.0
%
   
HL Group Partners, LLC
   
52.0
%
 
2007
   
   
Note 4
 
kirshenbaum bond & partners, LLC
   
100.0
%
 
2004
   
     
Mono Advertising, LLC
   
49.9
%
 
2004
   
   
Note 5
 
Redscout, LLC
   
60.0
%
 
2007
   
   
Note 6
 
Vitro Robertson, LLC
   
79.0
%
 
2004
   
   
Note 7
 
Zig Inc.
   
50.1
%
 
2004
   
   
Note 8
 
Zyman Group, LLC.
   
62.1
%
 
2005
   
   
Note 9
 
Customer Relationship Management
                 
Accent Marketing Services, LLC
   
93.7
%
 
1999
   
99.5
%
   
Specialized Communication Services
                 
Accumark Communications Inc.
   
55.0
%
 
1993
   
   
Note 10
 
Clifford/Bratskeir Public Relations, LLC
   
80.0
%
 
2000
   
   
Note 11
 
Bruce Mau Design Inc.
   
50.1
%
 
2004
   
     
Bryan Mills Iradesso Corp.
   
62.8
%
 
1989
   
88.0
%
 
Note 12
 
Company C Communications LLC
   
90.0
%
 
2000
   
   
Note 13
 
Computer Composition of Canada Inc.
   
100.0
%
 
1988
   
     
Hello Design, LLC
   
51.0
%
 
2004
   
     
henderson bas partnership
   
65.0
%
 
2004
   
100.0
%
   
Northstar Research Partners Inc.
   
72.4
%
 
1998
   
     
Onbrand
   
89.0
%
 
1992
   
     
Source Marketing, LLC
   
80.0
%
 
1998
   
86.7
%
 
Note 14
 
TargetCom, LLC
   
85
%
 
2000
   
   
Note 15
 
Veritas Communications Inc.
   
64.1
%
 
1993
   
72.3
%
 
Note 16
 
Yamamoto Moss Mackenzie
   
100.0
%
 
2000
   
     
Equity Accounted:
                 
Adrenalina, LLC
   
49.9
%
 
2007
   
   
Note 17
 
Cost Accounted:
                 
Cliff Freeman and Partners, LLC
   
19.9
%
 
2004
   
     
 
Notes
1.
MDC has the right to increase its ownership in ACLC Inc. through acquisitions of incremental interests, and the other interest holder has the right to put to MDC the same incremental interests, up to 100% in 2012.
 
2.
MDC has the right to increase its economic ownership in Colle & McVoy, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 100% of this entity in 2012.
 
 
 

 
 
3.
MDC has the right to increase its ownership in Crispin Porter & Bogusky, LLC (“CPB”) through acquisitions of incremental interests and the other interest holders have the right to put to MDC the same incremental interest up to 94% of this entity in 2010 and up to 100% in 2012.
 
4.
MDC has the right to increase its ownership in HL Group Partners, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 70.7% of this entity in 2012, up to 82.39% in 2013 and up to 94% in 2014.
 
5.
MDC has the right to increase its ownership in Mono Advertising, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 54.9% of this entity in 2010, up to 59.9% in 2011, up to 64.9% in 2012, up to 69.9% in 2013 and up to 74.9% in 2014.
 
6.
MDC has the right to increase its ownership in Redscout, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 80% of this entity in 2012.
 
7.
MDC has the right to increase its ownership in Vitro Robertson, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 95 % of this entity in 2011, up to 97.5% in 2012, and up to 100% in 2013.
 
8.
MDC has the right to increase its ownership in Zig Inc. through acquisition of an incremental interest, and the other interest holders have the right to put to MDC the same incremental interest, up to 80% of this entity in 2009.
 
9.
As of December 31, 2007, MDC’s economic interest in Zyman Group, LLC was 100% of profits as its priority return is not expected to be exceeded.
 
10.
MDC, has the right to increase its ownership in Accumark Communications Inc. through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests up to 61.7% of this entity in 2010, up to 68.3% in 2011 and up to 75.0% in 2012. MDC’s current economic interest is 42%.
 
11.
MDC has the right to increase its economic ownership in Clifford/Bratskeir Public Relations, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 85% of this entity in 2010, up to 86.7% in 2012, up to 90.86% in 2013 and up to 100% in 2014.
 
12.
MDC has the right to increase its ownership in Bryan Mills Iradesso Corp. through acquisition of an incremental interest, and the other interest holders have the right to put to MDC the same incremental interest, up to 100% of this entity in 2012.
 
13.
MDC has the right to increase its economic ownership in Company C Communications, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 100% of this entity in 2012.
  
14.
MDC has the right to increase its ownership in Source Marketing, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests up 93.4% of this entity in 2010 and 100% in 2012.
 
15.
MDC has the right to increase its economic ownership in TargetCom, LLC through acquisition of an incremental interest, and the other interest holders have the right to put to MDC the same incremental interest, up to 100% of this entity in 2012.
 
16.
MDC has the right to increase its ownership in Veritas Communications Inc. through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 75% of this entity in 2009, up to 78% in 2010, up to 86% in 2011 and up to 100% in 2012.
 
MDC has the right to increase its ownership in Adrenalina, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 61% of this entity in 2013, up to 72% in 2014 and up to 82% in 2015.