UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT PURSUANT
TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
 
Date of Report (Date of earliest event reported):  March 16, 2011
 
 
MMAX MEDIA, INC.
(Exact name of registrant as specified in its charter)
 
 
Nevada
000-53574
20-4959207
(State or other
jurisdiction of
incorporation
(Commission File Number)
Identification No.
(IRS Employer
 
 
417 N.E. 12 th Avenue, Fort Lauderdale, Florida 33301
 (Address of principal executive offices) (Zip Code)
 
1-800-991-4534
Registrant’s telephone number, including area code
 
 
4600 Greenville Ave., Suite 240, Dallas, TX  75206
Former name or former address, if changed since last report
 
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
¨      Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
¨      Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12(b))
 
¨
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
¨
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 

 

ITEM 2.01
COMPLETION OF ACQUISITION OR DISPOSITION OF ASSETS
 
Merger Closing
 
On March 16, 2011 (the “Closing Date”) MMAX Media, Inc. (“MMAX” or the “Company”) completed its agreement and plan of merger (the “Merger Agreement”) to acquire Hyperlocal Marketing, LLC, a Florida limited liability company (“Hyperlocal”), pursuant to which Hyperlocal merged with and into HLM Paymeon, Inc., a Florida corporation and wholly owned subsidiary of MMAX.  Pursuant to the terms of the Merger Agreement, Tommy Habeeb resigned as our chief executive officer and director and Edward Cespedes was appointed to serve as our chief executive officer and director.  Under the terms of the Merger Agreement, the Hyperlocal members received 20,789,395 shares of MMAX common stock, which equal approximately 50.1% of the total shares of MMAX issued and outstanding following the merger on a fully diluted basis.
 
Prior to the Closing Date, the Company completed a private placement (the “Private Placement”) and sold an aggregate of 2,000,000 shares of restricted shares of Common Stock to 10 accredited investors for gross proceeds of $250,000.
 
A copy of the Merger Agreement is incorporated herein by reference and is filed as an Exhibit to this Form 8-K. The description of the transactions contemplated by the Merger Agreement set forth herein does not purport to be complete and is qualified in its entirety by reference to the full text of the exhibits filed herewith and incorporated by this reference.
 
Hyperlocal Business Overview
 
As a result of the merger, we will principally engage in the operations of Hyperlocal, a development stage company, that owns and operates products aimed at the location-based marketing industry. Hyperlocal develops and markets products that provide merchants and consumers with mobile marketing services and offers, including but not limited to, mobile coupons, mobile business cards, mobile websites, use of SMS short codes and contest management.  Hyperlocal was organized in January 2010.  Hyperlocal has nominal revenues since its inception.
 
Since inception, Hyperlocal has incurred net operating losses. As of December 31, 2010, Hyperlocal had a net loss of approximately $254,336 and negative working capital of approximately $6,889. Losses have principally occurred as a result of the substantial resources required for research and development and marketing of the Hyperlocal products which included the general and administrative expenses associated with its organization and product development. We expect operating losses to continue, mainly due to the anticipated expenses associated with the marketing of the Hyperlocal products.
 
Hyperlocal supports multiple text messaging services such as WAP, MMS and XHTML, runs on a commercial grade mobile marketing platform used by the National Football League, Major League Baseball and others and operates with all major mobile carriers, including AT&T, Sprint, T-Mobile and Verizon. The fully-integrated interface allows for web-based monitoring of customers. It provides access to real-time statistics for each customer’s account, including incoming and outgoing messages, number of keywords, credits, account status and more.
 
Hyperlocal has also developed “PayMeOn”, a product designed to offer its customers income potential through the purchase and referral of “coupon-style” deals through its mobile and web interfaces.
 
Marketing Opportunity
 
Hyperlocal was created to address the opportunities developing in the “hyperlocal” market.  The “hyperlocal” market is also known as, “the location-based market”, “the proximity market”, and the “mobile advertising market”.  The opportunity revolves around new methods of reaching customers “in context” wherever they might be, whenever they might be there, based on the ubiquitous penetration of mobile devices.
 
As reported by the CTIA Wireless Association in 2010, mobile device penetration (mobile phones, feature phones and smart phones) is over 90% in the United States, with “smart phones” (iphones, droid phones, etc) currently representing just over 20% of all devices (as reported by comscore datagem) – but growing the fastest.
 
This penetration indicates that most young people and adults have a mobile device with them at all times and would be potential customers for products and services being developed in this market.  We believe that we can capitalize by being an early provider of these products and services to merchants and provide customers with opportunities to receive income for referring coupons. Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life (Source: CTIA Wireless Association).
 
 
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Merchants can build brand awareness, increase sales, or reward loyalty by adopting mobile marketing strategies that tap the mobile phones power of immediacy.  The hyperlocal market is growing fast.  Hyperlocal estimates that the industry size in 2009 was approximately $450 million, but industry sources expect it to grow to $115 billion by the end of 2012, which is significantly faster growth than the “desktop Internet” experienced in its first few years.
 
As is typical in fast-growing new marketing segments, lots of different companies that provide lots of different products and services have been incorporated.  This has resulted in a highly “fragmented” situation with few large players and lots of unbranded small players with a vast array of products and services.  Some of the offerings in the hyperlocal market today include:
 
text platforms
short code sales
short code development
premium keyword sales
mobile websites
mobile coupons
mobile banner advertising
mobile lead generation
application development
application   marketing
   
 
We believe the hyperlocal market is highly important to the future of large media businesses as more and more of consumer Internet “time spent” moves to mobile devices and to “location based applications”.
 
Description of Products and Services
 
Hyperlocal is developing and offering a full suite of mobile marketing “platform” services to businesses.  All its products and services fall broadly into the same “mobile hyperlocal” category; however, Hyperlocal separates its business into two parts: (1) Hyperlocal Mobile Marketing Platform products and services and (2) “PayMeOn”.
 
The Hyperlocal Mobile Marketing Platform
 
The Hyperlocal Mobile Marketing Platform will provide local merchants with a marketing platform.  For prices starting as low as $29.95 per month, merchants are offered access to Hyperlocal’s platform that includes:
 
•           Web-Based Interface
•           Full Statistics and Reporting of Platform Usage
•           Campaign Creation
•           Offer a Full Line of Text Messaging Services
•           MMS (Wap-push)
•           Mobile website creation
•           Long Messages (up to 459 characters)
•           Message Templates (canned messages)
•           User Group Management (sub-groups)
•           Second level Keyword support
•           Cell Phone Originated Group Messaging
•           Calendar Based Message Scheduling (appointment reminders)
•           Email Forwarding to Multiple Email Addresses
•           Text 2 Win, Random Generated coupon codes, Voting and Polling with Real Time Stats & Charts
•           SMS Forwarding
•           API/Http Forwarding (create your own applications)
•           Dedicated Email Support system
•           Low Messaging Fees
 
Merchants use the platform in a variety of ways by marketing “keywords” that drive consumer interest:
 
•           Mobile coupons
•           Calls to action (text “MMAX” to 41513 to view a working demonstration)
•           Brand engagement (voting, contests, polling)
•           Geotargeted ads (travel, rental cars)
•           Send alerts, sales related notifications
•           Appointment reminders
•           Audience interactions (concerts, conferences, airports)
 
 
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The “retail” platform business is marketed primarily to small businesses in various categories, including but not limited to restaurants, automotive supply and repair shops, spas, specialty retail and medical offices.   Hyperlocal also intends to use the platform in a “proprietary” fashion and will market “premium keywords” for sale and “operate” certain premium keywords to enter the lead generation market.
 
We believe an opportunity for the platform business is to reach small businesses at the right “price point”.  Hyperlocal is currently working two direct sales channels for this product:  door to door and telemarketing.  Hyperlocal is also developing other sales channels, including its own, independent sales personnel and web based sales.
 
Management believes that much like premium domain names are an asset that can be developed for the web, premium keywords can be developed as valuable mobile marketing assets. Hyperlocal has secured a portfolio of keywords across several verticals including, but not limited to travel, finance, legal, health, autos, games and maps.
 
PayMeOn
 
PayMeOn consumers will be able to browse “deal” coupons, purchase them, and most importantly, share them in exchange for cash payments from the web and from the PayMeOn mobile application.  Successful sharing can result in income for users, highlighted on a “per deal” basis with the offers.  We intend to make referral payments to users through PayPal and by check.  We believe that earnings above $10.00 per month will be very meaningful income to PayMeOn users.
 
PayMeOn operates in the “social income” space.  We define social income as income or benefits derived from referring or recommending products to people in your network(s).  The fundamental driver of the PayMeOn product is the opportunity for users to earn money through referrals.  Many products and services are sold over the Internet today through recommendations or referrals.  Social networks have allowed users to connect seamlessly and have become powerful platforms for “friends” to connect, share, and recommend products that are “imbedded” in the networking experience.  We believe that users should be paid for their successful referrals.  We call these payments “social income”.  We believe that the ubiquitous adoption of mobile phones has created portable and “real time” social networks that can be monetized.
 
We believe the success of PayMeOn will depend on (1) the quality of deals in many markets, and (2) the quantity of users.  PayMeOn has partnered with Adility, Inc., a third party provider of deals throughout the United States.  Adility negotiates “deals” with all types of merchants and “feeds” them to PayMeOn via an application program interface (api).  This relationship provides PayMeOn with deals across the country that it can market to its users.  PayMeOn is also in discussions with other third-party providers of deals and is reviewing the creation of its own internal “deal getter” team.  By advertising deals in the local markets they are offered, PayMeOn can also leverage Adility to attract new users.
 
The second part of the marketing plan for PayMeOn is called, “leading with the application”.  That is, marketing primarily aimed at attracting mobile application users.  We believe this will be a powerful approach as these users will be driven more by their desire to earn money than anything else.  This will lead them to share as many deals as possible (as opposed to “leading with deals” where the primary goal of the user is to purchase a great deal) in pursuit of potential payouts.
 
PayMeOn has partnered with Copper Mobile, whereby Copper Mobile is incentivized to produce at least 200,000 downloads of the Company’s PayMeOn application and 10,000 actual sale transactions (the “Copper Mobile Benchmarks”).  Copper Mobile is experienced with the launch of applications and believes that PayMeOn has significant potential to achieve a “top 50 app” ranking at the iTunes app store, which would translate into significant amounts of additional downloads.  This partnership has no up-front cost to Hyperlocal.  PayMeOn will share a small percentage of each transaction with Copper Mobile and Copper Mobile received 207,316 shares of common stock of MMAX.  The deal is expected to launch during the second quarter of 2011.
 
 
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Competition
 
The location based marketing industry is a new, fragmented and competitive industry.  Furthermore, the marketing industry in general is a large and competitive industry.  In the United States and throughout the world, the marketing industry has a diverse set of channels, including direct mail, tele-marketing, television, radio, newspaper, magazines and the recently developed mobile and web-based markets.  The list of market leaders fluctuates constantly.  Many competitors are large and have significantly greater financial, marketing and other resources than Hyperlocal.
 
Intellectual Property
 
Hyperlocal has not applied for any U.S. trademarks and, except for common law rights, currently does not hold any intellectual property rights on the products we have developed.  Hyperlocal has secured the following domain names:  paymeon.com; paymeon.net; paymeon.tv; paymeon.org; paymeon.biz; paymeon.mobi; paymeon.co; paymeon.tel; paymeon.us; hyperloc.com; Hyperlocalmarketing.net; Hlmllc.com; and Hlmllc.net.
 
Employees
 
Hyperlocal currently employs four full time employees.  Hyperlocal maintains a satisfactory working relationship with its employees and has not experienced any labor disputes or any difficulty in recruiting staff for operations.  While Hyperlocal currently has not entered into any employment agreements with its executives, following the closing of the Merger Agreement, the Company may enter into an employment agreement with Edward Cespedes.
 
Legal Proceedings
 
Hyperlocal is currently not subject to any legal proceedings.
 
Facilities
 
Hyperlocal’s principal offices are located at 417 N.E. 12 th Avenue, Fort Lauderdale, Florida 33301.  We will occupy this space on a month to month basis at nominal cost under an oral agreement with Edward Cespedes.
 
Risks Related to Hyperlocal Business
 
Hyperlocal’s independent auditors have raised substantial doubt about its ability to continue as a going concern.
 
As an early stage company, Hyperlocal has not yet generated significant revenues.  Hyperlocal has incurred operating losses since its inception and will continue to incur net losses until Hyperlocal can produce sufficient revenues to cover its costs.  Hyperlocal’s independent auditors have included in their audit report an explanatory paragraph that states that Hyperlocal’s net loss and working capital deficiency raises substantial doubt about Hyperlocal’s ability to continue as a going concern.
 
Hyperlocal has a limited operating history, have incurred net losses in the past and expect to incur net losses in the future.
 
Hyperlocal has a limited operating history and has not recorded a profit since inception. As a result of this, and the uncertainty of the market in which we operate, we cannot reliably forecast our future results of operations. Hyperlocal expects to increase its operating expenses in the future as a result of developing, refining and implementing a sales strategy.
 
As of December 31, 2010 Hyperlocal has incurred net losses from inception of approximately $254,336. There is no guarantee we will be profitable in the future. In addition, we expect our operating expenses to increase in the future as we expand our operations. If our operating expenses exceed our expectations, our financial performance could be adversely affected. If our revenue does not grow to offset these increased expenses, we may not be profitable in any future period. Our recent revenue growth may not be indicative of our future performance. In future periods, we may not have any revenue growth, or our revenue could decline.
 
 
4

 
 
Hyperlocal has a short operating history and a new business model in an emerging and rapidly evolving market. This makes it difficult to evaluate our future prospects and increases the risk of your investment.
 
Hyperlocal has very little operating history for you to evaluate in assessing our future prospects. You must consider our business and prospects in light of the risks and difficulties Hyperlocal will encounter as an early-stage company in a new and rapidly evolving market. We may not be able to successfully address these risks and difficulties, which could materially harm our business and operating results. In addition, we do not know if our current business model will operate effectively during the current economic downturn. Furthermore, we are unable to predict the likely duration and severity of the adverse economic conditions in the U.S. and other countries, but the longer the duration the greater risks we face in operating our business. There can be no assurance, therefore, that current economic conditions or worsening economic conditions, or a prolonged or recurring recession, will not have a significant adverse impact on our operating and financial results.
 
We cannot assure you that Hyperlocal will be able to develop the infrastructure necessary to achieve the potential sales growth.
 
Achieving revenue growth will require that Hyperlocal develops additional infrastructure in sales, technical and client support functions. We cannot assure you that we can develop this infrastructure or will have the capital to do so. Hyperlocal will continue to design plans to establish growth, adding sales and sales support resources as capital permits, but at this time these plans are untested. If Hyperlocal is unable to use any of its current marketing initiatives or the cost of such initiatives were to significantly increase or such initiatives or its efforts to satisfy existing clients are not successful, Hyperlocal may not be able to attract new clients or retain existing clients on a cost-effective basis and, as a result, our revenue and results of operations would be affected adversely.
 
The markets that Hyperlocal is targeting for revenue opportunities are new and rapidly developing and may change before we can access them.
 
The markets for traditional Internet and mobile Web products and services that Hyperlocal is targeting for revenue opportunities are changing rapidly and are being pursued by many other companies, and the barriers to entry are relatively low. We cannot provide assurance that Hyperlocal will be able to realize these revenue opportunities before they change or before other companies dominate the market. Furthermore, Hyperlocal has based certain of its revenue opportunities on statistics provided by third party industry sources.  Such statistics are based on ever changing customer preferences due to our rapidly changing industry.  These statistics, including some of the statistics referenced in this memorandum, have not been independently verified by Hyperlocal.  With the introduction of new technologies and the influx of new entrants to the market, we expect competition to persist and intensify in the future, which could harm our ability to increase sales, limit client attrition and maintain our prices.
 
Hyperlocal will need additional capital to fund its operations.
 
We believe that Hyperlocal will require additional capital to fund the anticipated expansion of its business and to pursue targeted revenue opportunities. We cannot assure you that we will be able to raise additional capital. If we are able to raise additional capital, we do not know what the terms of any such capital raising would be. In addition, any future sale of our equity securities would dilute the ownership and control of your shares and could be at prices substantially below prices at which our shares currently trade. Our inability to raise capital could require us to significantly curtail or terminate our operations.
 
Hyperlocal faces significant competition from large and small companies offering products and services related to mobile marketing technologies and services, targeted advertising delivery and the delivery of Web-based video.
 
Hyperlocal current and potential competitors may have significantly more financial, technical, marketing and other resources than we do and may be able to devote greater resources to the development, promotion, sale and support of their products. Hyperlocal current and potential competitors may have more extensive client bases and broader client relationships than Hyperlocal. In addition, these companies may have longer operating histories and greater name recognition. These competitors may be better able to respond quickly to new technologies and to undertake more extensive marketing campaigns. If we are unable to compete with such companies, the demand for Hyperlocal products could substantially decline.
 
 
5

 
 
If Hyperlocal fails to promote and maintain its brand in a cost-effective manner, we may lose (or fail to gain) market share and our revenue may decrease.
 
Hyperlocal believes that developing and maintaining awareness of the Hyperlocal and PayMeOn brands in a cost-effective manner is critical to its goal of achieving widespread acceptance of our existing and future technologies and services and attracting new clients. Furthermore, we believe that the importance of brand recognition will increase as competition in our industry increases. Successful promotion of the brand will depend largely on the effectiveness of Hyperlocal marketing efforts and the effectiveness and affordability of our products and services for our target client demographic. Historically, efforts to build brand recognition have involved significant expense, and it is likely that our future marketing efforts will require us to incur significant expenses. Such brand promotion activities may not yield increased revenue and, even if they do, any revenue increases may not offset the expenses we incur to promote our brand. If we fail to successfully promote and maintain the Hyperlocal brand, or if we incur substantial expenses in an unsuccessful attempt to promote and maintain the brand, we may lose existing clients to our competitors or be unable to attract new clients, which would cause revenue to decrease.
 
If Hyperlocal does not innovate and provide products and services that are useful to users, revenues and operating results could suffer.
 
Hyperlocal’s success depends on providing products and services that client’s use to promote their brands and products via mobile Web or other Web-based advertising.  Competitors are constantly developing innovations in customized communications, including technologies and services related to mobile marketing and targeted ad delivery. As a result, Hyperlocal must continue to invest significant resources in research and development in order to enhance its existing products and services and introduce new high-quality products and services that people will use. Hyperlocal is unable to develop code in house and relies on outsourced and overseas development teams. If we are unable to predict user preferences or industry changes, if we are unable to manage our projects or product enhancements, or if we are unable to modify our products and services on a timely basis, we may lose users, clients and advertisers. Hyperlocal operating results would also suffer if its innovations are not responsive to the needs of users, clients and advertisers, are not appropriately timed with market opportunity or are not effectively brought to market.
 
The success of the Hyperlocal business depends on the continued growth and acceptance of mobile marketing/advertising as a communications tool, and the related expansion and reliability of the Internet infrastructure. If consumers do not continue to use the mobile Web or alternative communications tools gain popularity, demand for our marketing and advertising technologies and services may decline.
 
The future success of the Hyperlocal business depends on the continued and widespread adoption of mobile marketing as a significant means of advertising and marketing communication. Security problems such as “viruses,” “worms” and other malicious programs or reliability issues arising from outages and damage to the Internet infrastructure could create the perception that mobile or Web-based marketing/advertising is not a safe and reliable means of communication, which would discourage businesses and consumers from using such methods. Any decrease in the use of mobile devices or Web-based video resources would reduce demand for Hyperlocal marketing technologies and services and harm our business.
 
If we fail to manage our anticipated growth, our business and operating results could be harmed.
 
If we do not effectively manage our anticipated growth, the quality of Hyperlocal products and services could suffer, which could negatively affect our brand and operating results. To effectively manage our potential growth, we will need to improve our operational, financial and management controls and our reporting systems and procedures. These systems enhancements and improvements may require significant capital expenditures and allocation of valuable management resources. If the improvements are not implemented successfully, our ability to manage our growth will be impaired and we may have to make significant additional expenditures to address these issues, which could harm our financial position.
 
Hyperlocal’s relationships with its channel partners may be terminated or may not continue to be beneficial in generating new clients, which could adversely affect its ability to increase our client base.
 
Hyperlocal maintains a network of active channel partners which refer clients to it within different business verticals. If Hyperlocal is unable to maintain its contractual relationships with existing channel partners or establish new contractual relationships with potential channel partners, it may experience delays and increased costs in adding clients, which could have a material adverse effect on it. The number of clients Hyperlocal is able to add through these marketing relationships is dependent on the marketing efforts of its partners over which it exercises very little control.
 
 
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Competition for employees in Hyperlocal’s industry is intense, and it may not be able to attract and retain the highly skilled employees whom we need to support our business.
 
Competition for highly skilled technical and marketing personnel is intense and Hyperlocal continues to face difficulty identifying and hiring qualified personnel in certain areas of its business. We may not be able to hire and retain such personnel at compensation levels consistent with existing compensation structure. Many of the companies with which we compete for experienced employees have greater resources than we have and may be able to offer more attractive terms of employment. In particular, candidates making employment decisions, particularly in high-technology industries, often consider the value of any equity they may receive in connection with their employment. As a result, any significant volatility in the price of our stock may adversely affect our ability to attract or retain highly skilled technical and marketing personnel.
 
In addition, Hyperlocal invests significant time and expense in training its employees, which increases their value to competitors who may seek to recruit them. If Hyperlocal fails to retain its employees, we could incur significant expenses in hiring and training their replacements and the quality of our services and our ability to serve our clients could diminish, resulting in a material adverse effect on our business.
 
Hyperlocal’s intellectual property rights are valuable, and any inability to protect them could reduce the value of its products, services and brand.
 
Hyperlocal has not yet applied for any patent or trademark protection.  In addition, there are events that are outside of our control that pose a threat to our intellectual property rights. For example, effective intellectual property protection may not be available in every country in which our products and services are distributed or made available through the internet. Also, the efforts we have taken to protect our proprietary rights may not be sufficient or effective, and we may not prevail in legal proceedings to prosecute alleged patent infringement or intellectual property misappropriation. Any significant impairment of our intellectual property rights could harm our business or our ability to compete. Also, protecting our intellectual property rights is costly and time consuming. Any increase in the unauthorized use of our intellectual property could make it more expensive to do business and harm our operating results.
 
Hyperlocal also seeks to maintain certain intellectual property as trade secrets. The secrecy could be compromised by third parties, or intentionally or accidentally by our employees, which would cause us to lose the competitive advantage resulting from these trade secrets.
 
We may in the future be subject to intellectual property rights claims, which are costly to defend, could require us to pay damages and could limit our ability to use certain technologies in the future.
 
Companies in the internet, technology and media industries own large numbers of patents, copyrights, trademarks and trade secrets and frequently enter into litigation based on allegations of infringement or other violations of intellectual property rights. As we face increasing competition, the possibility of intellectual property rights claims against us grows. Our technologies may not be able to withstand any third-party claims or rights against their use. Any intellectual property claims, with or without merit, could be time-consuming, expensive to litigate or settle and could divert management resources and attention.
 
With respect to any intellectual property rights claim, we may have to pay damages or stop using technology found to be in violation of a third party's rights. We may have to seek a license for the technology, which may not be available on reasonable terms and may significantly increase our operating expenses. We have not fully reviewed and assessed the potential intellectual claims centered on our latest asset purchases, mergers, or acquisitions to evaluate any technology licenses required. The technology also may not be available for license to us at all. As a result, we may also be required to develop alternative non-infringing technology, which could require significant effort and expense. If we cannot license or develop technology for the infringing aspects of our business, we may be forced to limit our product and service offerings and may be unable to compete effectively. Any of these results could harm our brand and operating results.
 
 
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Our ability to offer Hyperlocal products and services may be affected by a variety of U.S. and foreign laws.
 
The laws relating to the liability of providers of online and mobile marketing services for activities of their users are in their infancy and currently unsettled both within the U.S. and abroad. Future regulations could affect our ability to provide current or future programming.
 
We will depend on the services of Edward Cespedes and he is not required to dedicate all of his time to the business and operations of Hyperlocal.
 
Following the closing of the Merger Agreement we will rely on Edward Cespedes, as our sole officer and director.  Mr. Cespedes is not required to dedicate all of his time and resources to our company.  Furthermore, to date we have not entered into an employment agreement with Mr. Cespedes. The loss of the services of Mr. Cespedes or Mr. Cespedes’ inability to dedicate 100% of his time and resources to our company could materially harm our business. In addition, we do not presently maintain a key-man life insurance policy on Mr. Cespedes.
 
Our future depends, in part, on our ability to attract and retain key personnel. Our future also depends on the continued contributions of other key technical and marketing personnel. The loss of key personnel and the process to replace any of our key personnel would involve significant time and expense, may take longer than anticipated and may significantly delay or prevent the achievement of our business objectives.
 
Hyperlocal’s current management must manage transition to a reporting company which may put it at a competitive disadvantage.
 
Hyperlocal’s management team may not successfully or efficiently manage our transition into a public company that will be subject to significant regulatory oversight and reporting obligations under federal securities laws. In particular, these new obligations will require substantial attention from our executive officers and may divert their attention away from the day-to-day management of our business, which would materially and adversely impact our business operations. Hyperlocal intends to hire additional executive level employees, but there can be no assurance that our current or future management team will be able to implement and affect programs and policies in an effective and timely manner that adequately respond to such increased legal, regulatory compliance, and reporting requirements. Our failure to do so could lead to penalties, loss of trading liquidity, and regulatory actions and further result in the deterioration of our business through the redirection of resources.
 
Problems with third party hosting companies or Hyperlocal’s inability to receive third party approvals for its products could harm us.
 
Hyperlocal relies on third-party hosting companies. Any disruption in the network access or co-location services provided by these third-party providers or any failure of these third-party providers to handle current or higher volumes of use could significantly harm our business.  In addition, Hyperlocal will depend on third parties to approve its products.  If such approvals are unable to be obtained or are not obtained in a timely fashion, Hyperlocal's ability to access additional users and customers from those products would be significantly diminished.
 
Our business depends on the growth and maintenance of the Internet infrastructure.
 
Our success will depend on the continued growth and maintenance of the internet infrastructure. This includes maintenance of a reliable network backbone with the necessary speed, data capacity and security for providing reliable internet services. Internet infrastructure may be unable to support the demands placed on it if the number of internet users continues to increase or if existing or future internet users access the internet more often or increase their bandwidth requirements. In addition, viruses, worms and similar programs may harm the performance of the internet. The internet has experienced a variety of outages and other delays as a result of damage to portions of its infrastructure, and it could face outages and delays in the future. These outages and delays could reduce the level of Internet usage as well as our ability to provide our solutions.
 
Our operating results may fluctuate.
 
Our operating results may fluctuate as a result of a number of factors, many of which are outside of our control. The following factors may affect our operating results:
 
 
Our ability to compete effectively.
 
 
Our ability to continue to attract clients.
 
 
Our ability to attract revenue from advertisers and sponsors.
 
 
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The amount and timing of operating costs and capital expenditures related to the maintenance and expansion of our business, operations and infrastructure.
 
 
General economic conditions and those economic conditions specific to the internet and internet advertising.
 
 
Our ability to keep our websites operational at a reasonable cost and without service interruptions.
 
 
The success of our product expansion.
 
 
Our ability to attract, motivate and retain top-quality employees.
 
Our shares of common stock have traded on a limited basis and you may find it difficult to dispose of your shares of our stock, which could cause you to lose all or a portion of your investment in our Company.
 
Our shares of common stock are currently quoted on the OTCBB and OTCQX under the symbol “MMAX”. The trading in shares of our common stock has been limited and we anticipate the trading market in the foreseeable future will continue to be limited. As a result, you may find it difficult to dispose of your investment and you may suffer a loss of all or a substantial portion of your investment in our Common Stock.
 
Our common stock is covered by SEC “Penny Stock” rules which may make it more difficult for you to sell or dispose of our common stock, which could cause you to lose all or a portion of your investment in our Company.
 
Our Common Stock is covered by an SEC rule that imposes additional sales practice requirements on broker-dealers who sell such securities to persons other than established customers and accredited investors, which are generally institutions with assets in excess of $5,000,000, or individuals with net worth in excess of $1,000,000 or annual income exceeding $200,000 or $300,000 jointly with their spouse. For transactions covered by the rule, the broker-dealer must make a special suitability determination for the purchaser and transaction prior to the sale. Consequently, the rule may affect the ability of broker-dealers to sell our securities, and also may affect the ability of purchasers of our stock to sell their shares in the secondary market. It may also diminish the number of broker-dealers that may be willing to make a market in our common stock, and it may affect the level of news coverage we receive.
 
Our management has significant voting power and may take actions that may not be in the best interests of other shareholders and debenture holders.
 
Edward Cespedes controls approximately 30% of the outstanding common stock of the Company.  He is able to exert significant control over the Company’s management and affairs requiring shareholder approval, including approval of significant corporate transactions.  This concentration of ownership may have the effect of delaying or preventing a change in control.  This concentration of ownership may not be in the best interests of all of the Company’s shareholders.
 
Beneficial Ownership Table
 
The following tables set forth information with respect to the beneficial ownership of our outstanding common stock as of the date of this report by: (1) each of our directors; (2) each named executive officer; (3) all of our directors and executive officers as a group; and (4) each stockholder known to us as beneficially owning greater than 5% of our outstanding shares of common stock.  Percentage of Ownership is based on 35,192,769 shares of common stock outstanding after closing of the Merger Agreement (issuance of 20,789,395 shares) and completion of the Private Placement (sale of 2,000,000 shares).  Beneficial ownership means sole or shared voting power or investment power with respect to a security. We have been informed that all shares shown are held of record with sole voting and investment power, except as otherwise indicated. To our knowledge, none of the shares reported below are pledged as security.
 
Name and Address of
Number of Shares
Percentage of
Beneficial Owner
Beneficially Owned
Ownership
     
Edward Cespedes
10,578,117(1)
30.1%
J. Chad Guidry(2)
3,100,000
8.8%
Processing Pros, Inc.(3)
6,386,020
15.4%(3)
All officers and directors
10,578,117(1)
30.1%
as a group (1 person)
   
 
_____________________
(1)           Shares issued upon closing of the Merger Agreement.  Shares held by Edward A. Cespedes Revocable Trust dated August 22, 2007, beneficially owned and controlled by Edward Cespedes as trustee.  Ownership excludes 386,036 shares held in trust for the benefit of his children.  Mr. Cespedes disclaims beneficial ownership of his children’s shares.  Address is 417 N.E. 12 th Avenue, Fort Lauderdale, Florida 33301.
(2)           Address is 9646 Giddings, Las Vegas, Nevada 89148.
(3)           Processing Pros, Inc., a Nevada corporation, beneficially controlled and owned by Marcus Luna, President, Secretary, Treasurer and Director, 1000 N. Green Valley Pkwy., #300-137, Henderson, Nevada 89074.  Shares of common stock are issuable upon conversion of preferred stock.
 
 
9

 
 
ITEM 3.02
UNREGISTERED SALES OF EQUITY SECURITIES
 
As more fully described in Item 2.01 above, pursuant to the Merger Agreement, we issued to holders of Hyperlocal membership interests 20,789,395 shares of the Company representing approximately 50.1% of the outstanding shares of the Company on a fully diluted basis in consideration of a 100% wholly owned interest in Hyperlocal.  There were 23 members of Hyperlocal prior to the merger.  The shares of common stock issued pursuant to the merger contain the same rights, terms and preferences as the Company's currently issued and outstanding shares of common stock.  The shares issued to the Hyperlocal members were issued under the exemption from registration provided by Section 4(2) of the Securities Act and Regulation D, Rule 506, promulgated thereunder. The shares contain a legend restricting transferability absent registration or applicable exemption. The Hyperlocal members received current information about the Company and had the opportunity to ask questions about the Company. All of the Hyperlocal members were deemed accredited.
 
On the Closing Date, the Company completed a private placement (the “Private Placement”) and sold an aggregate of 2,000,000 shares of restricted shares of Common Stock to 10 accredited investors for gross proceeds of $250,000.  The proceeds from the Private Placement shall be used for the development of Hyperlocal products and general working capital purposes.  The Private Placement was conducted by the Company’s president and no fees or commissions were paid in connection with the Private Placement.  The shares issued to the investors were issued under the exemption from registration provided by Section 4(2) of the Securities Act and Regulation D, Rule 506, promulgated thereunder. The shares contain a legend restricting transferability absent registration or applicable exemption. The investors received current information about the Company and had the opportunity to ask questions about the Company. All of the investors were deemed accredited.
 
ITEM 4.01
CHANGES IN THE REGISTRANT’S CERTIFYING ACCOUNTANT
 
On March 16, 2011 the Company dismissed De Joya Griffith & Company as the Company’s independent registered public accounting firm. The decision to change the Company’s independent registered public accounting firm was approved by the Company’s Board of Directors.
 
During the fiscal year ended September 30, 2010 and the interim period through March 16, 2011, there were no disagreements with De Joya Griffith & Company on any matter of accounting principles or practices, financial statement disclosure, or accounting scope or procedure, which disagreements, if not resolved to the satisfaction of De Joya Griffith & Company , would have caused De Joya Griffith & Company to make reference thereto in its report on the financial statements for such year.
 
During the fiscal year ended September 30, 2010 and the interim period through the date of dismissal (March 16, 2011), there were no reportable events (as defined in Item 304(a)(1)(v) of Regulation S-K).
 
The report of De Joya Griffith & Company on the Company’s financial statements as of and for the fiscal year ended September 30, 2010 contained no adverse opinion or disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope, or accounting principle, other than uncertainty as to the Company’s ability to continue as a going concern.
 
We have requested that De Joya Griffith & Company furnish a letter addressed to the Securities and Exchange Commission (the “SEC”) stating whether De Joya Griffith & Company agrees with the above statements made by us. A copy of this letter addressed to the SEC, dated March 16, 2011, is filed as Exhibit 16.1 to this Current Report on Form 8-K.
 
On March 16, 2011, the Company engaged Webb & Company, P.A., as its new independent registered public accounting firm. The Company has not consulted with Webb & Company, P.A. during the fiscal years ended September 30, 2009 and September 30, 2010 and the interim period through March 16, 2011, on either the application of accounting principles or type of opinion Webb & Company, P.A. might issue on the Company’s financial statements.
 
 
10

 
 
ITEM 5.01
CHANGES IN CONTROL OF THE REGISTRANT
 
On the Closing Date, we consummated the transactions contemplated by the Merger Agreement. Other than the transactions and agreements disclosed in this Form 8-K, we know of no other arrangements, which may result in a change in control.
 
ITEM 5.02.
DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN OFFICERS; COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS
 
Item 2.01 of this report is hereby incorporated herein by reference. At the Closing, Tommy Habeeb resigned as officer and director as more specifically set forth under the Company’s Schedule 14f-1 Statement.  Effective at the Closing, our Board of Directors appointed Edward Cespedes to serve as sole director.  Mr. Cespedes will serve on the Board of Directors and shall hold office until the next election of directors by stockholders and until his successor is elected and qualified or until his earlier resignation or removal.  In connection with the transactions contemplated under the Merger Agreement, Edward A. Cespedes was also appointed chief executive officer and chief financial officer. Mr. Cespedes has served as interim president of the Company since February 17, 2011.  Mr. Cespedes owns a controlling interest in Hyperlocal and serves as Hyperlocal’s chief executive officer.  Following the closing of the Merger Agreement Mr. Cespedes shall be entitled to maintain all of his other business arrangements and shall not be required to spend full time in his position with the Company.
 
Mr. Cespedes, age 45, has served as the Vice Chairman of Tralliance Registry Management Corporation, the company that manages the .travel Internet domain and was the Company’s Chief Executive Officer from 2006 through 2009.  Mr. Cespedes has served as President of theglobe.com (otcbb:  tglo) since June 2002 and as a director of theglobe.com, Inc. since 1997.  Mr. Cespedes also serves as theglobe.com’s Chief Financial Officer.  Mr. Cespedes is also the President of E&C Capital Ventures, Inc., the general partner of E&C Capital Partners LLP.  Mr. Cespedes served as the Vice Chairman of Prime Ventures, LLC, from May 2000 to February 2002.  From August 2000 to August 2001, Mr. Cespedes served as the President of the Dr. Koop Lifecare Corporation (formerly Nasdaq:  koop) and was a member of the Company's Board of Directors from January 2001 to December 2001.
 
Mr. Cespedes did not receive any compensation from MMAX for services he performed during the period between entering into the Merger Agreement and the Closing Date.  Following the closing of the Merger Agreement, the Company may enter into an employment agreement with Mr. Cespedes.  The Company entered into an Indemnification Agreement with Mr. Cespedes in connection with his appointment as an officer.  Under the Indemnification Agreement, the Company has agreed to indemnify Mr. Cespedes to the fullest extent permitted by Nevada law and, in certain circumstances, to pay expenses including attorneys’ fees, judgments, fines and settlement amounts incurred by each such director in any action or proceeding brought or asserted against him in his capacity as an officer of the Company.
 
Certain Relationships and Related Transactions, and Director Independence
 
Hyperlocal currently occupies executive offices provided on a month to month basis at nominal cost by Mr. Cespedes.
 
ITEM 5.03
AMENDMENTS TO ARTICLES OF INCORPORATION OR BYLAWS; CHANGE IN FISCAL YEAR
 
In connection with the Merger Agreement and reverse acquisition transaction with Hyperlocal, the Company’s board of directors, on the Closing Date, approved a change of our fiscal year end to December 31, the fiscal year end of our operating company Hyperlocal.  The foregoing description of the reverse transaction is qualified in its entirety by reference to Item 2.01 above.  Starting with the periodic report for the quarter in which the Merger was completed, we will file annual and quarterly reports based on December 31 fiscal year end.  Such financial statements will depict the operating results of the Company including the acquisition of Hyperlocal.  In reliance on Section III F of the SEC’s Division of Corporate Finance: Frequently Requested Accounting and Financial Reporting Interpretations and Guidance dated March 31, 2001, we do not intend to file a transition report.  However, this report includes the audited consolidated financial statements of Hyperlocal for the year ended December 31, 2010. 
 
 
11

 
 
ITEM 9.01
FINANCIAL STATEMENTS AND EXHIBITS
 
 
(a)
Financial statements of business acquired.
 
Audited financial statements of Hyperlocal Marketing, LLC as of December 31, 2010 and related notes thereto.
 
 
(b)
Pro forma financial information.
 
Unaudited pro forma financial information and notes to unaudited pro forma financial information (to be filed).
 
 
(d)
Exhibits.
 
Exhibit No.
 
Description
     
2.1
     
Merger Agreement dated February 17, 2011
     
10.1
 
Indemnification Agreement dated February 17, 2011 (previously filed on Form 8-K dated February 18, 2011)
 
16.1
 
 
Letter from De Joya Griffith & Company
99.1
 
Press Release dated March 16, 2011
 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
MMAX MEDIA, INC.
Registrant
   
 
/s/ Edward Cespedes
 
By:  Edward Cespedes
 
Its:  Chief Executive Officer
   
 
Dated: March 18, 2011
 
 
12

 
 
HYPERLOCAL MARKETING, LLC

CONTENTS

PAGE
 
1
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
         
PAGE
 
2
 
BALANCE SHEET AS OF DECEMBER 31, 2010
         
PAGE
 
3
 
STATEMENT OF OPERATIONS AND MEMBERS EQUITY FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION) TO DECEMBER 31, 2010
         
PAGE
 
4
 
STATEMENT OF CASH FLOWS FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION) TO AUGUST 31, 2010
         
PAGES
 
5 - 11
 
NOTES TO FINANCIAL STATEMENTS

 
 

 

Report   of Independent Registered Public Accounting Firm

To the Members of:
Hyperlocal Marketing, LLC

We have audited the accompanying balance sheet of  Hyperlocal Marketing, LLC at December 31, 2010, and the related statements of operations and members' equity, and cash flows for the period January 22, 2010 (Inception) to December 31, 2010.  These financial statements are the responsibility of the Company’s management.  Our responsib i lity is to express an opinion on these financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of  Hyperlocal Marketing, LLC  at December 31, 2010 and the results of its operations and its cash flows for the period from January 22, 2010 (Inception) to December 31, 2010 in conformity with accounting principles generally accepted in the United States of America.

The accompanying financial statements have been prepared assuming the Company will continue as a going concern.  As discussed in Note 1 to the financial statements, the Company reported a net loss of $254,336 and cash used in operations in 2010 of $128,303 and a working capital deficiency of $6,889. These matters raise substantial doubt about the Company’s ability to continue as a going concern.  Management’s plans as to these matters are also described in Note 1.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
WEBB & COMPANY, P.A.
Certified Public Accountants

Boynton Beach, FL
February 4, 2011

 
1

 
 
HYPERLOCAL MARKETING, LLC
BALANCE SHEET
DECEMBER 31, 2010

ASSETS
 
       
CURRENT ASSETS
     
       
Cash
  $ 13,989  
Prepaid expenses
    2,082  
         
TOTAL CURRENT ASSETS
    16,071  
         
Computer Equipment, Net
    762  
Website Costs, Net
    24,521  
         
TOTAL ASSETS
  $ 41,354  
         
LIABILITIES AND MEMBERS' EQUITY
 
         
CURRENT LIABILITIES
       
Accounts Payable
  $ 3,000  
Deferred Revenue
    4,960  
Note Payable
    15,000  
         
TOTAL CURRENT LIABILITIES
    22,960  
         
COMMITMENTS AND CONTINGENCIES
    -  
         
MEMBERS' EQUITY
    18,394  
         
TOTAL LIABILITIES AND MEMBER'S EQUITY
  $ 41,354  

See accompanying notes to
financial statements.

 
2

 

HYPERLOCAL MARKETING, LLC
STATEMENT OF OPERATIONS AND MEMBERS EQUITY
FOR THE PERIOD FROM JANUARY 22, 2010 (Inception) TO  DECEMBER 31, 2010

Revenue
     
Service Revenue, net
  $ 28,973  
         
OPERATING EXPENSES
       
Professional fees
    1,780  
Web development and hosting
    20,622  
Marketing
    1,010  
Payroll and payroll taxes
    98,873  
Consulting
    111,673  
Travel and entertainment
    26,187  
General and administrative
    23,164  
Total Operating Expenses
    283,309  
         
NET LOSS
    (254,336 )
         
MEMBERS EQUITY BEGINNING JANUARY 22, 2010
    -  
CAPITAL CONTRIBUTIONS
    272,730  
MEMBERS EQUITY DECEMBER 31, 2010
  $ 18,394  

See accompanying notes to financial statements.

 
3

 

HYPERLOCAL MARKETING, LLC
STATEMENT OF CASH FLOWS
FOR THE PERIOD FROM JANUARY 22, 2010 (Inception) TO  DECEMBER 31, 2010

CASH FLOWS FROM OPERATING ACTIVITIES:
     
Net loss
  $ (254,336 )
Adjustments to reconcile net loss to net cash used in operating activities:
       
In-kind contribution
    9,057  
Depreciation
    425  
Units issued for services
    110,673  
Changes in operating assets and liabilities:
       
Increase in prepaid expenses
    (2,082 )
Increase in accounts payable
    3,000  
Increase in deferred revenue
    4,960  
Net Cash Used In Operating Activities
    (128,303 )
         
CASH FLOWS USED IN INVESTING ACTIVITIES:
       
Purchase of computers
    (933 )
Website costs
    (24,775 )
Net Cash Used In Investing Activities
    (25,708 )
         
CASH FLOWS FROM FINANCING ACTIVITIES:
       
         
Proceeds from note payable
    15,000  
Proceeds from sale of membership interests
    153,000  
Net Cash Provided By Financing Activities
    168,000  
         
NET INCREASE IN CASH
    13,989  
         
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD
    -  
         
CASH AND CASH EQUIVALENTS AT END OF PERIOD
  $ 13,989  
         
Supplemental disclosure of non cash investing & financing activities:
       
Cash paid for income taxes
  $ -  
Cash paid for interest expense
  $ -  

See accompanying notes to financial statements.

 
4

 

HYPERLOCAL MARKETING, LLC
NOTES TO FINANCIAL STATEMENTS
FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION)
TO DECEMBER 31, 2010

NOTE 1
ORGANIZATION, NATURE OF BUSINESS AND GOING CONCERN

(A) Organization

Hyperlocal Marketing, LLC (The Company) was originally organized in the State of Florida on January 22, 2010. The Company has focused it efforts on organizational activities, raising capital, software development and evaluating operational opportunities.

(B) Nature of Business

The Company  intends to be a subscription and advertising based seller and reseller of mobile marketing and group buying software and services to consumers and companies in the automotive, healthcare, financial services, food services, specialty retail and other industries.  Hyperlocal Marketing currently markets and sells easy to use mobile marketing services, including mobile coupons, mobile business cards, mobile websites, use of SMS short codes, contest management, and more.  The Company also has premium keyword related products and is developing additional location based applications

(C) Going Concern

The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company and its ability to meet its ongoing obligations. The Company has a net loss of $254,336 and net cash used in operations of $128,303 from the period January 22, 2010 (Inception) to December 31, 2010 and a working deficiency of $6,889 at December 31, 2010.

These conditions, as well as the conditions noted below, were considered when evaluating the Company’s liquidity and its ability to meet its ongoing obligations. These financial statements do not include any adjustments to reflect the possible future effect on the recoverability and classification of assets or the amounts and classifications of liabilities that may result from the outcome of these uncertainties. Management believes that the actions presently being taken to obtain additional funding and implement its strategic plan provides the opportunity for the Company to continue as a going concern.

NOTE 2
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(A) Cash and Cash Equivalents

The Company considers investments that have original maturities of three months or less when purchased to be cash equivalents.
 
 
5

 

HYPERLOCAL MARKETING, LLC
NOTES TO FINANCIAL STATEMENTS
FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION)
TO DECEMBER 31, 2010

(B) Use of Estimates in Financial Statements

The presentation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates during the period covered by these financial statements include the valuation of software for impairment analysis purposes and valuation of any beneficial conversion features on convertible debt.

(C)Fair value measurements and Fair value of Financial Instruments

The Company adopted ASC Topic 820, Fair Value Measurements. ASC Topic 820 clarifies the definition of fair value, prescribes methods for measuring fair value, and establishes a fair value hierarchy to classify the inputs used in measuring fair value as follows:

Level 1-Inputs are unadjusted quoted prices in active markets for identical assets or liabilities available at the measurement date.

Level 2-Inputs are unadjusted quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, inputs other than quoted prices that are observable, and inputs derived from or corroborated by observable market data.

Level 3-Inputs are unobservable inputs which reflect the reporting entity’s own assumptions on what assumptions the market participants would use in pricing the asset or liability based on the best available information.

The Company did not identify any assets or liabilities that are required to be presented on the balance sheets at fair value in accordance with ASC Topic 820.

Due to the short-term nature of all financial assets and liabilities, their carrying value approximates their fair value as of the balance sheet date.

Software maintenance costs are charged to expense as incurred. Expenditures for enhanced functionality are capitalized. The cost of the software and the related accumulated amortization are removed from the accounts upon retirement of the software with any resulting loss being recorded in operations.

 
6

 

HYPERLOCAL MARKETING, LLC
NOTES TO FINANCIAL STATEMENTS
FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION)
TO DECEMBER 31, 2010

(D) Computer Equipment, net

Are capitalized at cost, net of accumulated depreciation. Depreciation is calculated by using the straight-line method over the estimated useful lives of the assets, which is three years for all categories. Repairs and maintenance are charged to expense as incurred. Expenditures for betterments and renewals are capitalized. The cost of computer equipment and the related accumulated depreciation are removed from the accounts upon retirement or disposal with any resulting gain or loss being recorded in operations.

(E) Impairment of Long-Lived Assets

The Company evaluates its long-lived assets for impairment whenever events or a change in circumstances indicate that the carrying amount of such assets may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the asset to the future net undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is the excess of the carrying amount over the fair value of the asset.

(F) Income Taxes

As a limited liability company, the Company does not incur income taxes. Instead, its earnings are included in the members’ personal income tax returns and taxed depending on their personal tax situations.  The financial statements, therefore, do not include a provision for income taxes.

(G) Revenue Recognition

The Company will recognize revenue on arrangements in accordance with FASB ASC No. 605, “Revenue Recognition”.  In all cases, revenue is recognized only when the price is fixed and determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.

The Company recognizes revenue from the sale of keywords over the period the keywords are purchased for exclusive use, usually one year.

The Company recognizes revenue from setup fees at the time the initial set up is complete and no further work is required. Revenue from the sale of bulk text messages sales are recognized at the time messages are delivered. Revenue from monthly membership fees are recorded upon the monthly anniversary date of each member.

 
7

 

HYPERLOCAL MARKETING, LLC
NOTES TO FINANCIAL STATEMENTS
FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION)
TO DECEMBER 31, 2010

(H) Recent Accounting Pronouncements

The following is a summary of recent authoritative pronouncements that affect accounting, reporting, and disclosure of financial information by the Company.

In January 2010, the FASB issued Accounting Standard Update (ASU) No. 2010-06, Improving Disclosures about Fair Value Measurements, which requires additional disclosures about (1) the different classes of assets and liabilities measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in Level 3 fair value measurements, and (4) the transfers between Levels 1, 2 and 3. The new disclosures are effective for the Company’s financial statements issued for interim and annual periods beginning January 1, 2010. The Company applied these disclosures in the accompanying footnotes except for non-financial assets as provided in ASC 820-10-65.

Recently Adopted Accounting Standards - The following is a summary of recent authoritative pronouncements that were adopted in the attached financial statements by the Company.

(I) Website Costs

The Company has adopted the provisions of Emerging Issues Task Force 00-2, “Accounting for Web Site Development Costs.” Costs incurred in the planning stage of a website are expensed as research and development while costs incurred in the development stage are capitalized and amortized over the life of the asset, estimated to be three years.

NOTE 3
SOFTWARE COSTS

Software costs consisted of the following at December 31, 2010

Software costs
  $ 24,775  
Accumulated amortization
    (254 )
Impairment
    -  
Software costs, net
  $ 24,521  

Amortization expense for the period January 22, 2010 (Inception) to December 31, 2010 was $254.
 
 
8

 

HYPERLOCAL MARKETING, LLC
NOTES TO FINANCIAL STATEMENTS
FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION)
TO DECEMBER 31, 2010

NOTE 4
COMPUTER EQUIPMENT, NET

Computer equipment consisted of the following at December 31, 2010

Computer equipment
  $ 933  
Accumulated depreciation
    (171 )
Furniture and equipment, net
  $ 762  

Depreciation expense for period January 22, 2010 (Inception) to December 31, 2010 was $171.
 
NOTE 5
NOTES PAYABLE

On December 5, 2010 the Company borrowed $15,000 pursuant to a note payable. The note bears interest at a rate of 10% per annum and is payable upon demand by the holder after March 10, 2011. As additional consideration the holder is entitled to receive 100,000 shares of common stock in a newly formed entity if the Company completes a merger by March 10, 2011. If the Company completes a merger after March 10, 2011 the holder is entitled to 150,000 shares of common stock in the newly formed entity. If the Company does not complete a merger the holder is not entitled to any shares of common stock. As of December 31, 2010 the Company has not recorded any value for this contingency.

NOTE 6
COMMITMENTS AND CONTINGENCIES

On December 5, 2010 the Company borrowed $15,000 pursuant to a note payable. The note bears interest at a rate of 10% per annum and is payable upon demand by the holder after March 10, 2011. As additional consideration the holder is entitled to 100,000 shares of common stock in a newly formed entity if the Company completes a merger by March 10, 2011. If the Company completes a merger after March 10, 2011 the holder is entitled to 150,000 shares of common stock in the newly formed entity. If the Company does not complete a merger the holder is not entitled to any shares of common stock. As of December 31, 2010 the Company has not recorded any value for this contingency.
During January 22, 2010, the Company entered into a one year consulting services agreement with a consultant to provide services related to financial services and public relations matters. The agreement requires the Company to issue 11.06 units and make cash payments of up to $100,000 based on certain milestone events and further negotiation between the parties.

 
9

 

HYPERLOCAL MARKETING, LLC
NOTES TO FINANCIAL STATEMENTS
FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION)
TO DECEMBER 31, 2010

During January 2011, the Company entered into a two year software development and marketing agreement with a software developer. The agreement requires the developer to develop an application to use the Company’s product in an iphone application. The agreement requires the application to reach one of the following milestones; 200,000 downloads or 10,000 gift certificate purchases within 60 days of the application becoming available. The developer is entitled to 3% of the gross sales of the gift certificates and the issuance of 2.90 units of the Company upon meeting the milestone.

NOTE 7
MEMBER EQUITY

During January 2010, the Company issued 201.02 units to founders for services. The units were valued at the fair value on the date of grant of $38.

During March 2010, the Company issued 71.82 units for cash of $133,000.

During June 2010, the Company issued 4 units for cash of $20,000.

During January, 2010, the Company issued 11.06 units for services with a fair value on the date of grant of $110,635.

During 2010, the managing member contributed $9,057 of salary back to the Company. The amount was recorded as an in-kind contribution by the managing member.

On May 31, 2010 the Company effected a 5.4 to 1 forward split of its units. The financial statements have been retroactively adjusted to reflect the unit split.

NOTE 8
RELATED PARTIES

The Company leases employees from a Company owned by our managing member and principal unit holder. During the period ended December 31, 2010, the related party was paid $98,873.

During 2010, the Company paid $1,997 for sales commissions to a unit holder.

NOTE 9
CONCENTRATIONS

For the period from January 22, 2010 inception to December 31, 2010 two customers accounted for 20% and 11%, respectively of net revenues.

 
10

 

HYPERLOCAL MARKETING, LLC
NOTES TO FINANCIAL STATEMENTS
FOR THE PERIOD FROM JANUARY 22, 2010 (INCEPTION)
TO DECEMBER 31, 2010

NOTE 10
SUBSEQUENT EVENTS

On January 21, 2011, the Company borrowed $15,000 pursuant to a note payable. The note bears interest at a rate of 10% per annum and is payable July 20, 2011. If the Company completes a merger with a public company prior to July 20, 2011 the note and accrued interest automatically convert into 144,000 shares of common stock in the newly formed entity. If the Company has not completed a merger by July 20, 2011 the note and accrued interest is due the holder.

On February 3, 2011, the Company borrowed $15,000 pursuant to a note payable. The note bears interest at a rate of 10% per annum and is payable upon demand by the holder after March 10, 2011. As additional consideration the holder is entitled to receive 100,000 shares of common stock in a newly formed entity if the Company completes a merger by March 10, 2011. If the Company completes a merger after March 10, 2011 the holder is entitled to 150,000 shares of common stock in the newly formed entity. If the Company does not complete a merger the holder is not entitled to any shares of common stock. As of December 31, 2010 the Company has not recorded any value for this contingency.

During January 2011, the Company entered into a two year software development and marketing agreement with a software developer. The agreement requires the developer to develop an application to use the Company’s product in an iphone application. The agreement requires the application to reach one of the following milestones; 200,000 downloads or 10,000 gift certificate purchases within 60 days of the application becoming available. The developer is entitled to 3% of the gross sales of the gift certificates and the issuance of 2.90 units of the Company upon meeting the milestone.

The Company evaluated subsequent events through February 4, 2011, the date the financial statements were issued.
 
 
11

 
EXHIBIT 2.1
 
Agreement and Plan of Merger
 
by and among
 
MMAX MEDIA, INC.
 a Nevada corporation
 
HYPERLOCAL MARKETING LLC
 a Florida limited liability company
 
and
 
HLM PAYMEON, INC.
 a Florida corporation
 
February 17, 2011
 
 
 

 

TABLE OF CONTENTS

ARTICLE I.
THE MERGER
1
ARTICLE II.
CONVERSION OF SECURITIES
3
ARTICLE III.
REPRESENTATIONS AND WARRANTIES OF MMAX AND HLM PAYMEON
4
ARTICLE IV.
REPRESENTATIONS AND WARRANTIES OF HP
8
ARTICLE V.
COVENANTS OF MMAX AND HP
14
ARTICLE VI.
CONDITIONS TO THE OBLIGATIONS OF MMAX
16
ARTICLE VII.
CONDITIONS TO THE OBLIGATIONS OF HP
18
ARTICLE VIII.
TERMINATION OF AGREEMENT
20
ARTICLE IX.
OMITTED
21
ARTICLE X.
MISCELLANEOUS
21
     
EXHIBIT A:
HP Financial Statements
 
     
SCHEDULES:
   
     
SCHEDULE 1.05
Directors and Executive Officers of MMAX
 
 
Following the Closing
 
SCHEDULE 2.01
Conversion Shares
 
SCHEDULE 3.02
Subsidiaries of MMAX
 
SCHEDULE 3.03
Capitalization of MMAX
 
SCHEDULE 3.11
MMAX Absence of Certain Changes
 
SCHEDULE 3.16
MMAX Taxes
 
SCHEDULE 3.17
MMAX Intellectual Property
 
SCHEDULE 4.01
HP Qualifications
 
SCHEDULE 4.02
HP Subsidiaries
 
SCHEDULE 4.06
HP Related Party Contracts
 
SCHEDULE 4.10
Liabilities; Claims
 
SCHEDULE 4.11
HP Compensation
 
SCHEDULE 4.12
HP Absence of Certain Changes
 
SCHEDULE 4.18(a)
HP Intellectual Property
 
SCHEDULE 4.18(b)
HP Intellectual Property - Pending Claims
 
SCHEDULE 4.20
HP Adverse Officer and Director Information
 
SCHEDULE 4.21
HP Material Contracts
 

 
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AGREEMENT AND PLAN OF MERGER
 
This Agreement and Plan of Merger (the "Agreement") is made this 17th day of February 2011, by and among MMAX Media, Inc., a Nevada corporation ("MMAX"), HLM Paymeon, Inc., a Florida corporation and wholly owned subsidiary of MMAX ("HLM Paymeon") and Hyperlocal Marketing LLC, a Florida limited liability company ("HP").
 
RECITALS
 
A. HP has issued and outstanding 290.42 Membership Interests (the "HP Units") and are owned by the HP Unitholders. The outstanding HP Membership Interests are referred to as the "HP Units" or "Membership Interests".
 
HP develops and operates mobile marketing applications and platforms.
 
B. MMAX is authorized to issue 195,000,000 shares of common stock, par value $.001 per share (the "MMAX Common Stock" or "MMAX Common Shares"). There are 12,398,374 shares of common stock issued and outstanding. MMAX is authorized to issue 5,000,000 shares of preferred stock, par value $.001 per share and 638,602 shares of preferred stock are issued and outstanding. There are no outstanding options and warrants to purchase shares of MMAX Common Stock.
 
C. HLM Paymeon is a wholly owned subsidiary of MMAX and is authorized to issue 1,000 shares of common stock par value $0.001 ("HLM Paymeon Shares") all of which are owned by MMAX.
 
D. The respective Boards of Directors of MMAX and HLM Paymeon and the Managers of HP ("the "Constituent Companies") deem it advisable and in the best interests of each of the Constituent Companies and their respective stockholders and members, to effect a merger transaction in which HP will merge with and into HLM Paymeon, with HLM Paymeon remaining as the surviving corporation and a wholly-owned subsidiary of MMAX (the "Merger"). In exchange for Membership Interests of HP, holders of HP Units will be entitled to receive such number of shares of MMAX Common Stock representing approximately 50.1% of the outstanding MMAX Common Stock on a fully diluted basis after giving effect to the Merger, the conversion of the outstanding preferred stock and the raise of a minimum of $250,000 (the "$250K Raise").
 
E. The Merger, for Federal income tax purposes, shall be intended to be a tax-free reorganization as described in the Internal Revenue Code of 1986, as amended (the "Code").
 
NOW, THEREFORE, for good and valuable consideration, the sufficiency of which is hereby acknowledged, the Constituent Companies hereby make, adopt and approve this Agreement and prescribe the terms and conditions of the Merger of HP with and into HLM Paymeon and the mode of carrying the Merger into effect as follows:
 
ARTICLE I.
 
THE MERGER
 
Section 1.01 The Merger
 
Subject to the terms and conditions of this Agreement, and in accordance with the Florida Business Corporation Act ("FBCA") and Florida Limited Liability Company Act ("FLLCA"), HP will be merged with and into HLM Paymeon. HLM Paymeon shall be the surviving company (hereinafter referred to as HLM Paymeon or the "Surviving Company"). The separate existence and corporate organization of HP, except insofar as it may be continued by statute, shall cease and HLM Paymeon shall remain a wholly owned subsidiary of MMAX.
 
 
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Section 1.02 Closing Date
 
Subject to the provisions of Articles V, VI, VII, and VIII, the closing of the Merger (the "Closing") shall take place no later than the second business day after the date on which each of the conditions set forth in Articles V, VI and VII (other than those conditions that by their nature are to be satisfied at the Closing but subject to such conditions) have been satisfied or waived, in writing, by the party or parties entitled to the benefit of such conditions; or at such other place, at such other time, or on such other date as the Constituent Companies may, in writing, mutually agree. The date on which the Closing actually occurs is herein referred to as the "Closing Date."
 
Section 1.03 Effective Date
 
Subject to the terms and conditions of this Agreement, the Merger shall become effective upon the filing of a Certificate of Merger with the Florida Secretary of State (the "Effective Date").
 
Section 1.04 Articles of Incorporation and Bylaws of Surviving Corporation
 
The Articles of Incorporation of HLM Paymeon, as in effect immediately prior to the Effective Date, shall constitute and shall continue in full force and effect as the Articles of Incorporation of the Surviving Company unless and until amended in accordance with the FBCA. The Bylaws of HLM Paymeon, as in effect immediately prior to the Effective Date, shall constitute and shall continue to be the Bylaws of the Surviving Company unless and until altered, amended or repealed in the manner provided by the FBCA, the Articles of Incorporation or said Bylaws.
 
Section 1.05 Directors and Officers of Surviving Corporation
 
The executive officers and directors of the Surviving Corporation shall be as set forth on Schedule 1.05 and will hold office from and after the Effective Date until their respective successors are duly elected or appointed and qualified in the manner provided in the Articles of Incorporation and Bylaws of the Surviving Corporation or as otherwise provided by law or until their earlier resignation or removal. Each of the MMAX officers and directors shall resign at or before the Closing.
 
Section 1.06 Rights and Liabilities of Surviving Corporation in Merger
 
On and after the Effective Date, HLM Paymeon, as the surviving corporation of the Merger, shall succeed to and possess, without further act or deed, all of the rights, and all of the property, real, personal, and mixed, of HP; and all debts, liabilities and duties of HP shall thenceforth attach to HLM Paymeon and may be enforced against it to the same extent as if such debts, liabilities and duties had been incurred or contracted by it.
 
Section 1.07 Further Assurances
 
If, at any time after the Effective Date, the Surviving Corporation shall consider or be advised that any deeds, bills of sale, assignments, assurances or any other actions or things are necessary or desirable to vest, perfect or confirm of record or otherwise in the Surviving Corporation its right, title or interest in, to or under any of the rights, properties or assets of HP acquired as a result of the Merger, the officers and directors of the Surviving Corporation shall be authorized to execute and deliver, in the name and on behalf of HP, all such deeds, bills of sale, assignments and assurances and to take and do, in the name and on behalf of HP, all such other actions and things as may be necessary or desirable to vest, perfect or confirm any and all right, title and interest in, to and under such rights, properties or assets in the Surviving Corporation.
 
 
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ARTICLE II.
 
CONVERSION OF SECURITIES
 
Section 2.01 Treatment of the HP Units
 
On the Effective Date, the HP Units shall be converted into and exchangeable for shares of MMAX Common Stock which in the aggregate shall constitute 50.1% of the MMAX common stock on a fully diluted basis giving effect to the Merger, the conversion of the preferred stock and the $250K Raise on the Effective Date (collectively, the "Conversion Shares") as set forth on Schedule 2.01. The Conversion Shares shall be fully paid and non-assessable and contain a legend restricting the transfer thereof in accordance with applicable securities laws. All HP Units shall then be canceled and retired, and each certificate representing HP Units shall thereafter (i) represent only the right to receive Conversion Shares issuable in exchange for such HP Units upon the surrender of such certificates; and (ii) entitle the holder thereof to vote with respect to, and receive dividends, if any, on such number of shares of Conversion Shares which such holder is entitled to receive in exchange for such certificates, provided that dividends, if any, shall be paid to such holder, without interest, only upon surrender of certificates.
 
Section 2.02 Intentionally Left Blank
 
Section 2.03 Intentionally Left Blank
 
Section 2.04 Ownership/Voting Rights of HP Units
 
(a) On and after the Effective Date and until surrendered for exchange, each outstanding certificate that immediately prior to the Effective Date represented HP Units shall be deemed for all purposes, to evidence ownership of and represent the number of whole Conversion Shares into which such HP Units are convertible pursuant to Section 2.01 above. The record holder of each such outstanding certificate representing HP Units shall, after the Effective Date, be entitled to vote the MMAX Shares into which such HP Units shall have been converted or are convertible on any matters on which the holders of record of the Conversion Shares, as of any date subsequent to the Effective Date, shall be entitled to vote. In any matters related to such certificates of HP Units, MMAX may conclusively rely upon the record of stockholders maintained by MMAX containing the names and addresses of the holders of record of HP Units on the Effective Date.
 
(b) All HP Unitholders shall be furnished information concerning MMAX which is set forth in the MMAX SEC reports.
 
Section 2.05 Intentionally Left Blank
 
Section 2.06 Exchange Procedures
 
(a) MMAX shall authorize its transfer agent, or other party as agreed to by the Parties, to act as exchange agent hereunder (the "Exchange Agent") for the purposes of exchanging certificates representing HP Units for Conversion Shares.
 
(b) Promptly after the Effective Date, the Exchange Agent shall mail or cause to be mailed to each record holder of HP Units, as of the Effective Date, a letter of transmittal and instructions for use in effecting the surrender of the certificates representing said HP Units (the "Certificates") for exchange therefor.
 
(c) Upon surrender to the Exchange Agent of a Certificate, together with such letter of transmittal duly executed, the holder of such Certificate shall be entitled to receive in exchange therefor that number of MMAX Conversion Shares which such holder has the right to receive under Section 2.04 and such Certificate shall forthwith be canceled. If any such shares are to be issued to a person other than the person in whose name the Certificate surrendered in exchange therefor is registered, it shall be a condition of exchange that the Certificate so surrendered shall be properly endorsed or otherwise in proper form for transfer and that the person requesting such exchange shall pay any transfer or other taxes required by reason of the exchange to a person other than the registered holder of the Certificate surrendered or such person shall establish to the satisfaction of the Surviving Corporation that such tax has been paid or is not applicable.
 
 
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(d) Any portion of the Conversion Shares made available to the Exchange Agent pursuant to this Section 2.06 that remains unclaimed by the holders of HP Units 12 months after the date on which Certificates representing such HP Units were deposited with the Exchange Agent shall be returned to MMAX, upon demand, and any such holder who has not exchanged his, her or its HP Units in accordance with this Section 2.06 prior to that time shall thereafter look only to MMAX for his, her or its claim for MMAX Common Stock, any cash in lieu of fractional shares and certain dividends or other distributions. Neither MMAX nor HP shall be liable to any holder of HP Units with respect to any Conversion Shares delivered to a public official pursuant to any applicable abandoned property, escheat or similar law.
 
(e) If any Certificate representing HP Units shall have been lost, stolen or destroyed, upon the making of an affidavit of that fact by the person claiming such Certificate to be lost, stolen or destroyed and, if required by MMAX, the posting by such person of a bond in such reasonable amount as MMAX may direct as indemnity against any claim that may be made against it with respect to such Certificate, the Exchange Agent shall issue in exchange for such lost, stolen or destroyed Certificate the consideration payable under Section 2.04 taking account for any stock dividend, stock split or other such action relating to the Conversion Shares.
 
ARTICLE III.
 
REPRESENTATIONS AND WARRANTIES OF MMAX AND HLM PAYMEON
 
MMAX and HLM Paymeon represent, warrant and covenant as follows, except to the extent set forth on the corresponding sections of the Schedule of exceptions attached hereto and made a part hereof. Reference to MMAX will include HLM Paymeon unless otherwise provided.
 
Section 3.01 Organization
 
MMAX is a corporation duly organized, validly existing and in good standing under the laws of the State of Nevada and HLM Paymeon is a corporation organized, validly existing and in good standing under the laws of the State of Florida. MMAX owns all of the HLM Paymeon outstanding shares of stock. Each of MMAX and HLM Paymeon has all requisite corporate power and authority to own, lease and operate its properties and to carry on its business as now being conducted. Each of MMAX and HLM Paymeon is duly qualified or licensed and in good standing to do business in each jurisdiction in which the property owned, leased or operated by it or the nature of the business conducted by it makes such qualifications or licenses necessary, except in such jurisdictions where the failure to be so duly qualified or licensed and in good standing would not individually or in the aggregate have a material adverse effect on the business, operations, assets, prospects, financial condition or results of operations of MMAX and would not delay or prevent the consummation of the transactions contemplated hereby (a "MMAX Material Adverse Effect"). MMAX previously has delivered, or provided access to HP, accurate and complete copies of its Articles of Incorporation and Bylaws, as currently in effect. Neither MMAX nor HLM Paymeon is in violation of any terms of its Articles of Incorporation or Bylaws.
 
Section 3.02 Subsidiaries
 
Except as shown on Schedule 3.02, MMAX has, and on the Closing Date will have, no subsidiaries, nor does it own any direct or indirect interest in any other business entity except as noted on Schedule 3.02.
 
Section 3.03 Capitalization
 
MMAX is authorized to issue 195,000,000 shares of common stock of which there are 12,403,374 common shares issued and outstanding and 5,000,000 shares of preferred stock authorized, of which 638,602 shares of are issued and outstanding. The shareholders, as set forth on Schedule 3.03, to the best of the Company's knowledge, constitute all of the shareholders of the Company beneficially owning and controlling in excess of 5% of the Company's outstanding common stock. The outstanding shares of preferred stock are beneficially owned and controlled by the shareholders set forth on Schedule 3.03 and shall convert into an aggregate of 6,386,020 shares of MMAX common stock as set forth on Schedule 3.03. On the Closing Date, there will be issued and outstanding no more than 12,403,374 shares of MMAX Common Stock, all of which will be validly issued, fully paid and nonassessable. Except as contemplated by this Agreement or on Schedule 3.03, on the Closing Date there will be no issued or outstanding securities and no issued or outstanding options, warrants or other rights, or commitments or agreements of any kind, contingent or otherwise, to purchase or otherwise acquire MMAX Common Shares or any issued or outstanding securities of any nature convertible into MMAX Common Shares. There is no proxy or any other agreement, arrangement or understanding of any kind authorized, effective or outstanding, which restricts, limits or otherwise affects the right to vote any MMAX Common Shares.
 
 
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The authorized capital stock of HLM Paymeon consists of 1,000 shares of common stock all of which are issued and outstanding, fully paid and nonassessable. All such shares are issued to MMAX. As of the date hereof, there are no outstanding HLM Paymeon stock options or warrants or any other rights entitling any purchase of capital stock of HLM Paymeon.
 
Section 3.04 Authority
 
MMAX has full corporate power and authority to execute and deliver this Agreement and, subject to the requisite approval of the stockholders of MMAX, to consummate the transactions contemplated hereby. The execution and delivery of this Agreement and the consummation of the transactions contemplated hereby have been duly and validly authorized and approved by the Board of Directors of MMAX and no other corporate proceedings on the part of MMAX is necessary to authorize this Agreement or to consummate the transactions contemplated hereby. This Agreement has been duly and validly executed and delivered by MMAX and, assuming this Agreement constitutes a legal, valid and binding agreement of HP, constitutes a legal, valid and binding agreement of MMAX, enforceable against each of them in accordance with its terms, except as the enforceability may be affected by applicable bankruptcy, reorganization, insolvency, moratorium or other similar laws affecting the enforcement of creditors' rights generally and the possible unavailability of certain equitable remedies, including the remedy of specific performance.
 
Section 3.05 No Violations: Consents and Approvals
 
(a) MMAX Stockholders. No vote of the stockholders of MMAX is required by Law, the Articles of Incorporation or Bylaws of MMAX or otherwise in order for MMAX to consummate the Merger and the transactions contemplated hereby.
 
(b) Contracts and Material Agreements. Neither the execution and delivery of this Agreement nor the consummation of the transactions contemplated hereby nor compliance by MMAX and HLM Paymeon with any of the provisions hereof conflicts with, violates or results in any breach of (i) any contract, agreement, instrument or understanding to which MMAX or HLM Paymeon is a party or by which MMAX or HLM Paymeon or any of their respective assets or properties is bound; or (ii) any law, judgment, decree, order, statute, rule or regulation of any jurisdiction or governmental authority (a "Law") applicable to MMAX or any of its respective assets or properties, excluding from the foregoing clauses conflicts, violations or breaches which, either individually or in the aggregate, would not have a MMAX Material Adverse Effect or materially impair MMAX's ability to consummate the transactions contemplated hereby or for which MMAX or HLM Paymeon has received or, prior to the Merger, shall have received appropriate consents or waivers.
 
(c) Governmental Entities. No filing or registration with, notification to, or authorization, consent or approval of, any governmental entity is required by MMAX or HLM Paymeon in connection with the execution and delivery of the Agreement or the consummation by MMAX or HLM Paymeon of the transactions contemplated hereby, except (i) in connection, or in compliance, with the provisions of the Securities Act of 1933, as amended (the "Securities Act"), and the Securities Exchange Act of 1934, as amended (the "Exchange Act"); and (ii) such consents, approvals, orders, authorizations, registrations, declarations and filings, the failure of which to be obtained or made would not, individually or in the aggregate, have a MMAX Material Adverse Effect, or materially impair the ability of MMAX or HLM Paymeon to perform its obligations hereunder.
 
 
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Section 3.06 Related Party Transactions
 
Except as set forth in the SEC Reports (defined below) and as contemplated by this Agreement, as of Closing there are no loans, leases, commitments, arrangements of any kind or nature outstanding between MMAX and any officer or director of MMAX, or any Person related to or affiliated with any officer or director of MMAX.
 
Section 3.07 SEC Reports; Financial Statements
 
MMAX has filed all reports required to be filed by it under the Securities Act and the Exchange Act, including pursuant to Section 13(a) or 15(d) thereof, since December 31, 2008 (together "SEC Reports"). As of their respective dates, the SEC Reports complied in all material respects with the requirements of the Securities Act and the Exchange Act and the rules and regulations of the SEC promulgated thereunder, and none of the SEC Reports, when filed, contained any untrue statement of a material fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. The financial statements of MMAX included in the SEC Reports ("MMAX Financial Statements") complied in all material respects with applicable accounting requirements and the rules and regulations of the SEC with respect thereto as in effect at the time of filing. Such financial statements were prepared in accordance with GAAP, except as may be otherwise specified in such financial statements or the notes thereto, and fairly present in all material respects the financial position of the MMAX as of and for the dates thereof and the results of operations and cash flows for the periods then ended, subject, in the case of unaudited statements, to normal, immaterial, year-end audit adjustments. There has been no change in MMAX accounting policies since September 30, 2010, except as described in the notes to MMAX Financial Statements. Each required form, report and document containing financial statements has been filed with or submitted to the SEC since December 31, 2008 was accompanied by the certifications required to be filed or submitted by MMAX's chief executive officer and chief financial officer pursuant to the Sarbanes- Oxley Act of 2002 (the "Sarbanes-Oxley Act"), and at the time of filing or submission of each such certification, such certification was true and accurate and materially complied with the Sarbanes-Oxley Act and the rules and regulations promulgated thereunder.
 
Section 3.08 Title to Assets
 
MMAX was, on the date of its most recent MMAX Financial Statements, the owner of its plant and equipment as set forth in such MMAX Financial Statements and has good and marketable title thereto.
 
Section 3.09 Accounts Receivable
 
The accounts receivable ("Accounts Receivable") set forth in the MMAX Financial Statements represent amounts due for goods sold or services rendered by MMAX in the ordinary course of business and, except as reserved for in the MMAX Financial Statements, MMAX believes are collectable in the ordinary course of business, without any claims by the obligor for set-off, deductions or counterclaims.
 
Section 3.10 Liabilities; Claims
 
Except as and to the extent set forth in the latest MMAX SEC Reports, neither MMAX nor any of its subsidiaries had at the date of the latest balance sheet filed with the SEC any liabilities required by generally accepted accounting principles to be reflected on a consolidated balance sheet of MMAX and its subsidiaries. Except as and to the extent set forth in such MMAX SEC Reports, since such date neither MMAX nor any of its subsidiaries has incurred any liabilities material to the business, operations or financial condition of MMAX and its subsidiaries taken as a whole, except liabilities incurred in the ordinary and usual course of business and consistent with past practice and liabilities incurred in connection with this Agreement.
 
Section 3.11 Absence of Certain Changes
 
Since December 31, 2010, MMAX has been operated only in the ordinary course, consistent with past practice, and there has not been any adverse change, or any event, fact or circumstance which might reasonably be expected to result in an adverse change, in either event that would have a MMAX Material Adverse Effect. Without limiting the generality of the foregoing, except as set forth on Schedule 3.11 or in the MMAX SEC Documents, since December 31, 2010, there has not been with respect to MMAX any:
 
 
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(a) sale or disposition of any material asset other than inventory in the ordinary course;
 
(b) payment of any dividend, distribution or other payment to any stockholder of MMAX or to any relative of any such stockholder other than payments of salary and expense reimbursements made in the ordinary course of business, consistent with past practice, for employment services actually rendered or expenses actually incurred;
 
(c) incurrence or commitment to incur any liability individually or in the aggregate material to MMAX, except such liabilities under MMAX's existing credit facilities and liabilities incurred in connection with the Merger;
 
(d) waiver, release, cancellation or compromise of any indebtedness owed to MMAX or claims or rights against others, exceeding $5,000 in the aggregate;
 
(e) any change in any accounting method, principle or practice except as required or permitted by generally accepted accounting principles; or
 
(f) unusual or novel method of transacting business engaged in by MMAX or any change in MMAX's accounting procedures or practices or its financial or equity structure.
 
Section 3.12 Finder's Fees
 
Neither MMAX nor any of MMAX's affiliates or their respective officers, directors or agents has employed any broker, finder or financial advisor or incurred any liability for any broker's fees, commissions, or financial advisory or finder's fees in connection with any of the transactions contemplated by this Agreement.
 
Section 3.13 Compliance With Laws
 
MMAX is not conducting or has not conducted its business in violation of any Law, including without limitation, any law pertaining to environmental protection, occupational health or safety, or employment practices, except any law the violation of which would not have a MMAX Material Adverse Effect.
 
Section 3.14 Legal Proceedings
 
Except as set forth in the MMAX SEC Documents, there is no claim, litigation, investigation or proceeding by any person or governmental authority pending or, to MMAX's knowledge threatened, against MMAX which would have a MMAX Material Adverse Effect. There are no pending or, to MMAX's knowledge, threatened controversies or disputes with, or grievances or claims by, any employees or former employees of MMAX or any of their respective predecessors of any nature whatsoever, including, without limitation, any controversies, disputes, grievances or claims with respect to their employment, compensation, benefits or working conditions, except for such litigation which would not have a MMAX Material Adverse Effect.
 
Section 3.15 Employee Benefits
 
MMAX has not authorized any employee welfare plans or any equity compensation plans, nor has its Board of Directors authorized the reservation or issuance of any securities under any equity compensation plan.
 
Section 3.16 Taxes
 
Except as set forth on Schedule 3.16, all federal, state, county and local income, excise, property or other tax returns required to be filed by MMAX have been timely filed and all required taxes, fees and assessments have been paid or an adequate reserve therefor has been provided for in the MMAX Financial Statements. The federal income tax returns and state and foreign income tax returns of MMAX have not been audited by the Internal Revenue Service ("IRS") or any other taxing authority within the past five years. Neither the IRS nor any state, local or other taxing authority has proposed any additional taxes, interest or penalties with respect to MMAX or any of its operations or businesses. There are no pending, or to the knowledge of MMAX threatened, tax claims or assessments, and there are no pending, or to the knowledge of MMAX threatened, tax examinations by any taxing authorities. MMAX has not given any waivers of rights (which are currently in effect) under applicable statutes of limitations with respect to the federal income tax returns of MMAX for any year.
 
 
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Section 3.17 Intellectual Property
 
Except as set forth on Schedule 3.17 or in the SEC Reports, MMAX has no patents, patent applications, trademarks, trademark registrations, trade names, copyrights, copyright registrations or applications therefore. MMAX has no knowledge of any infringements by MMAX of any third party's intellectual property.
 
Section 3.18 Absence of Certain Business Practice
 
Neither MMAX nor any directors, officers, agents or employees of MMAX (in their capacities as such) has (i) used any funds for unlawful contributions, gifts, entertainment or other unlawful expenses relating to political activity, (ii) made any unlawful payment to foreign or domestic government officials or employees or to foreign or domestic political parties or campaigns or violated any provision of the Foreign Corrupt Practices Act of 1977, as amended, or (iii) made any other unlawful payment.
 
Section 3.19 Issuances of Securities
 
Except as set forth in the SEC Reports, neither MMAX nor HLM Paymeon has issued or committed itself to issue, and prior to the Closing Date will not issue or commit itself to issue, any MMAX or HLM Paymeon Shares or any options, rights, warrants or other securities convertible into MMAX or HLM Paymeon Shares, except as contemplated by this Agreement.
 
Section 3.20 Officer and Director Information
 
The information about the MMAX officers and directors set forth in the MMAX SEC Reports complied in all material respects with the requirements of the Securities Act and the Exchange Act and the rules and regulations of the SEC promulgated thereunder.
 
Section 3.21 Over-the-Counter Bulletin Board Quotation
 
MMAX Common Stock is currently quoted on the Over-the-Counter Bulletin Board ("OTC BB") under the symbol "MMAX". There is no action or proceeding pending or, to MMAX's knowledge, threatened against MMAX by Nasdaq or Financial Industry Regulation Authority, Inc. ("FINRA") with respect to any intention by such entities to prohibit quotation of MMAX Common Stock on the OTC BB.
 
Section 3.22 Full Disclosure
 
To the knowledge of MMAX, none of the information supplied or to be supplied by or about MMAX to HP concerning the Merger contains any untrue statement of a material fact or omits to state any material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they are made, not misleading.
 
ARTICLE IV.
 
REPRESENTATIONS AND WARRANTIES OF HP
 
HP represents, warrants and covenants to MMAX and HLM Paymeon to the statements contained in this Article IV, except to the extent set forth on the corresponding sections of the Schedule of exceptions attached hereto and made a part hereof.
 
Section 4.01 Organization and Business
 
(a) HP is a limited liability company, duly organized, validly existing and in good standing under the laws of the State of Florida, and has all requisite corporate power and authority to own, lease and operate its properties and to carry on its business as now being conducted. HP is duly qualified or licensed and in good standing to do business in each jurisdiction in which the property owned, leased or operated by it or the nature of the business conducted by it makes such qualifications or licenses necessary, as indicated on Schedule 4.01, except in such jurisdictions where the failure to be so duly qualified or licensed and in good standing would not individually or in the aggregate have a material adverse effect on the business, operations, assets, prospects, financial condition or results of operations of HP and would not delay or prevent the consummation of the transactions contemplated hereby (a "HP Material Adverse Effect").
 
 
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(b) HP previously has delivered or provided access to MMAX accurate and complete copies of HP's Operating Agreement, each as currently in effect. The minute books of HP are complete and correct and the minutes and consents contained therein accurately reflect actions taken at a duly called and held meeting or by sufficient consent without a meeting. All actions by HP, which required Unitholder approval, are reflected on the minute books of HP. HP is not in violation or breach of, or in default with respect to, any term of its Operating Agreement (or other charter documents).
 
Section 4.02 Subsidiaries
 
(a) Schedule 4.02 sets forth the names of each of the HP's subsidiaries ("Subsidiaries") and shows for each such Subsidiary: (i) its jurisdiction of organization and each other jurisdiction in which it is qualified to do business; (ii) the authorized and outstanding capital stock or other ownership interests of each Subsidiary; and
(iii) the identity of and number of shares of such capital stock or other ownership interests owned of record by each holder thereof. Except as set forth on Schedule 4.02, (i) the HP has no Subsidiaries and (ii) the HP does not own any capital stock or other securities of any other corporation, limited liability company, general or limited partnership, firm, association or business organization, entity or enterprise.
 
(b) Each Subsidiary is duly organized, validly existing and in good standing in its jurisdiction of organization, with all requisite corporate, partnership, membership or limited liability company power, as the case may be, to own, lease and operate its property and to carry on its business as now being conducted.
 
(c) There are no issued or outstanding shares of capital stock of any Subsidiary, (i) no shares of capital stock of any Subsidiary are held in treasury and (ii) there are no subscriptions, options, "phantom" stock rights, stock appreciation rights, warrants or other rights entitling any Person to acquire or otherwise receive from any Subsidiary any shares of capital stock or securities of such Subsidiary convertible into or exchangeable for capital stock of such Subsidiary (collectively, the "Subsidiary Securities"). There are no contracts, agreements, or arrangements relating to the grant, issuance, repurchase, redemption or other acquisition by any Subsidiary of any Subsidiary Securities.
 
Section 4.03 Capitalization
 
(a) HP has issued 290.81 membership interests which are issued and outstanding. The HP Units are held by the HP Unitholders.
 
(b) At the Closing Date, there will not be any existing options, warrants, calls, subscriptions, or other rights or other agreements or commitments obligating HP to issue, transfer or sell any shares of capital stock of HP or any other securities convertible into or evidencing the right to subscribe for any such shares. HP is not subject to any obligation to repurchase or otherwise acquire any shares of its capital stock or other similar interest. All issued and outstanding HP Units are, and all HP Units issued and outstanding at the Closing Date shall be, duly authorized and validly issued, fully paid and non-assessable and subject to the terms of this Agreement free from all liens, charges, claims, preemptive or similar rights and encumbrances. All issued and outstanding HP Units have not been issued in violation of any applicable federal or state securities or blue-sky laws. No Person has any right of first refusal, right of participation, or any similar right with respect to disposition of the HP Units.
 
 
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Section 4.04 Authority
 
HP has full corporate power and authority to execute and deliver this Agreement and, subject to the requisite approval of the Merger and the adoption of this Agreement by the HP Unitholders, to consummate the transactions contemplated hereby. The execution and delivery of this Agreement and the consummation of the transactions contemplated hereby have been duly and validly authorized by HP's Managers and the Unitholders and, except for the requisite approval of the Merger and the adoption of this Agreement by the HP Unitholders, no other corporate proceedings on the part of HP are necessary to authorize this Agreement or to consummate the transactions contemplated hereby. HP's Managers has determined that the transactions contemplated by this Agreement, including the Merger, are in the best interests of HP and its Unitholders and have determined to recommend to such Unitholders that they vote in favor of this Agreement and the consummation of the transactions contemplated hereby, including the Merger. This Agreement has been duly and validly executed and delivered by HP and, assuming this Agreement constitutes a legal, valid and binding agreement of MMAX, constitutes a legal, valid and binding agreement of HP, enforceable against it in accordance with its terms, except as the enforceability may be affected by applicable bankruptcy, reorganization, insolvency, moratorium or other similar laws affecting the enforcement of creditors' rights generally and the possible unavailability of certain equitable remedies, including the remedy of specific performance.
 
Section 4.05 No Violations; Consents and Approvals
 
(a) HP Unitsholders. The consent of the HP Unitholders is required to approve the Merger. No other vote of the Unitholders of HP is required by Law, the Operating Agreement or otherwise in order for HP to consummate the Merger and the transactions contemplated hereby. A majority of the HP Unitholders have consented to the Merger.
 
(b) Contracts and Material Agreements. Neither the execution and delivery of this Agreement nor the consummation of the transactions contemplated hereby nor compliance by HP with any of the provisions hereof conflicts with, violates or results in any breach of (i) any contract, agreement, instrument or understanding to which HP is a party, or by which HP or any of its assets or properties is bound; or
(ii) subject to the requisite approval of HP's Unitholders, any Law applicable to HP or any of its respective assets or properties, excluding from the foregoing clauses conflicts, violations or breaches which, either individually or in the aggregate, would not have a HP Material Adverse Effect or materially impair HP's ability to consummate the transactions contemplated hereby.
 
(c) Governmental Entities. No filing or registration with, notification to, or authorization, consent or approval of, any governmental entity is required by HP in connection with the execution and delivery of the Agreement or the consummation by HP of the transactions contemplated hereby, except (i) the filing of the appropriate documents with the Secretary of State of Florida and, if required, the State of Nevada; and (ii) such consents, approvals, orders, authorizations, registrations, declarations and filings, the failure of which to be obtained or made would not, individually or in the aggregate, have a HP Material Adverse Effect, or materially impair the ability of HP to perform its obligations hereunder.
 
(d) HP will take all corporate and other action and use its best efforts to obtain in writing as promptly as possible all approvals and consents required to be obtained in order to effectuate the consummation of the transactions contemplated by this Agreement.
 
Section 4.06 Related Party Contracts
 
Except as set forth on Schedule 4.06, there are, and on the Closing Date there will be, no loans, leases, agreements, arrangements understandings or HP Contracts outstanding between HP and any of its officers, directors or affiliates or any Person related to or affiliated with any such officers or directors.
 
Section 4.07 Financial Statements
 
At or prior to Closing, HP has furnished MMAX the balance sheets of HP as of September 30, 2010 attached as Exhibit A ("HP Financial Statements"). The HP Financial Statements fairly present in all material respects the financial position, results of operations and other information purported to be shown thereon of HP. HP will furnish MMAX a true and complete copy of the audited balance sheets of HP as of December 31, 2010 and the related consolidated audit statements of income and statements of cash flow of HP for the period ended December 31,2010 ("HP Audits"). The HP Audit will be audited by Webb & Co. and
(i) will be accompanied by the Webb & Co. unqualified audit report, except as to "Going Concern"; (ii) will be prepared in conformity with United States generally accepted accounting principles consistently applied throughout the periods involved ("GAAP"); and (iii) will be adjusted for all normal and recurring accruals.
 
 
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Section 4.08 Title to Assets
 
HP, has, and on the Closing Date will have, good and marketable title to all of its furniture, fixtures, equipment, inventory and other assets owned by HP, and such assets are owned free and clear of all security interests, pledges, liens, restrictions and encumbrances of every kind and nature.
 
Section 4.09 Accounts Receivable
 
The accounts receivable set forth in the HP financial statements represents amounts due for goods sold or services rendered by HP in the ordinary course of business, and except as reserved for in their HP financial statements, HP believes are collectable in the ordinary course of business without any claims by the obligor for set-off or counterclaim.
 
Section 4.10 Liabilities; Claims
 
Except as set forth on Schedule 4.10, there are, and on the Closing Date will be, no liabilities (including, but not limited to, tax liabilities) or claims against HP (whether such liabilities or claims are contingent or absolute, direct or indirect, matured or unmatured) not appearing on the HP Financial Statements, other than (i) liabilities incurred in the ordinary course of business since September 30, 2010; (ii) taxes accrued on earnings since September 30, 2010 which are not yet due or payable; or (iii) other liabilities which do not exceed $10,000 in the aggregate.
 
Section 4.11 Compensation; Loans and Distributions
 
Except as set forth on Schedule 4.11, since September 30, 2010, there have been, and through the Closing Date there will be (i) no bonuses or extraordinary compensation to any of the officers, members of executive management or directors of HP; (ii) no loans made to or any other transactions with any of the officers, members of executive management or directors of HP or their families or affiliates; and (iii) no dividends or other distributions declared or paid by HP to any officer, member of executive management, director or their families or affiliates.
 
Section 4.12 Absence of Certain Changes
 
Since December 31, 2010, and except as set forth on Schedule 4.12, HP and its Subsidiaries have been operated only in the ordinary course, consistent with past practice, and there has not been any adverse change, or any event, fact or circumstance which might reasonably be expected to result in an adverse change, in either event that would have an HP Material Adverse Effect.
 
Section 4.13 Finder's Fees
 
Neither HP nor any of HP's affiliates or their respective officers, directors or agents has employed any broker, finder or financial advisor or incurred any liability for any broker's fees, commissions, or financial advisory or finder's fees in connection with any of the transactions contemplated by this Agreement.
 
Section 4.14 Compliance With Laws
 
HP is in possession of all franchises, grants, authorizations, licenses, establishment registrations, product listings, permits, easements, variances, exceptions, consents, certificates, identification and registration numbers, approvals and orders of any governmental entity necessary for HP to own, lease and operate its properties or otherwise to carry on its business as it is now being conducted (collectively the "HP Permits"), except where the failure to be in possession of any such HP Permit would not have a HP Material Adverse Effect. As of the date of this Agreement, none of the HP Permits have been suspended or canceled nor is any such suspension or cancellation pending or, to the knowledge of HP, threatened, nor has HP received from any governmental entity any written notification with respect to possible conflicts, defaults or violations of laws in respect of such HP Permits, except in each case, where it would not have a HP Material Adverse Effect. HP is not in conflict with, or in default or violation of (i) any law applicable to HP or by which any property or asset of HP is bound or affected except where any such conflict, default or violation would not have a HP Material Adverse Effect; or (ii) any HP Permits except where any such conflict, default or violation would not have an HP Material Adverse Effect.
 
 
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Section 4.15 Legal Proceedings
 
There are, and on the Closing Date there will be, no legal, administrative, arbitral or other proceedings, claims, actions or governmental investigations of any nature pending, or to HP's knowledge, threatened, directly or indirectly involving HP, its subsidiaries, or its officer, directors, employees or affiliates, individually or in the aggregate, in which an unfavorable determination could result in suspension or termination of HP's business or authority to conduct such business in any jurisdiction or could result in the payment by HP of more than $5,000, or challenging the validity or propriety of the transactions contemplated by this Agreement. HP is not a Party to any order, judgment or decree, which will, or might reasonably be expected to, materially adversely affect the business, operations, properties, assets or financial condition of HP.
 
Section 4.16 Employee Benefits
 
HP has not authorized any employee welfare plans or any equity compensation plans, nor has its Board of Directors authorized the reservation or issuance of any securities under any equity compensation plan.
 
Section 4.17 Taxes
 
All federal, state, county and local income, excise, property and other tax returns required to be filed by HP and its Subsidiaries are true and correct in all material respects and have been timely filed, and all required taxes, fees or assessments have been paid or an adequate reserve therefor has been established in the HP Financial Statements. The federal income tax returns and state and foreign income tax returns of HP have not been audited by the IRS or any other taxing authority within the past five years. Neither the IRS nor any state, local or other taxing authority has proposed any additional taxes, interest or penalties with respect to HP or any of its operations or businesses. There are no pending, or to the knowledge of HP, threatened, tax claims or assessments, and there are no pending, or to the knowledge of HP, threatened, tax examinations by any taxing authorities. HP has not given any waivers of rights (which are currently in effect) under applicable statutes of limitations with respect to the federal income tax returns of HP for any year.
 
Section 4.18 Intellectual Property
 
(a) Set forth on Schedule 4.18(a) is a true and complete list of all material proprietary technology, patents, trademarks, trade names, service marks and registered copyrights (and all pending applications or current registrations for any of the foregoing), and all licenses granted to HP by third Parties of patent rights, trademark rights, trade name rights and service mark rights, used by HP in the conduct of its business, together with trade secrets and know how used in the conduct of its business ("HP Intellectual Property Rights"). HP owns, or has validly licensed or otherwise has the right to use or exploit, as currently used or exploited, and as contemplated to be used and exploited in the future, all of the HP Intellectual Property Rights, free of any lien or any obligation to make any payment (whether of a royalty, license fee, compensation or otherwise).
 
(b) Except as set forth on Schedule 4.18(b), no claims are pending or threatened against HP that HP is infringing or otherwise violating the rights of any Person with regard to any HP Intellectual Property Right or that any HP Intellectual Property Right is invalid or unenforceable. No Person is infringing the rights of HP with respect to any HP Intellectual Property Right nor, to the knowledge of HP, has any Person threatened to do so.
 
Section 4.19 Absence of Certain Business Practices
 
Neither HP, nor any directors, officers, agents or employees of HP (in their capacities as such) has (i) used any funds for unlawful contributions, gifts, entertainment or other unlawful expenses relating to political activity, (ii) made any unlawful payment to foreign or domestic government officials or employees or to foreign or domestic political parties or campaigns or violated any provision of the Foreign Corrupt Practices Act of 1977, as amended, or (iii) made any other unlawful payment.
 
 
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Section 4.20 Adverse Officer and Director Information
 
Except as set forth on Schedule 4.20, during the past five year period neither HP, nor, to its knowledge, any of its executive officers, members of executive management or managers, nor any Person intended upon consummation of the Merger to be nominated by HP to become an officer, member of executive management or director of the Surviving Company or any successor entity or subsidiary, has been the subject of:
 
(a) a petition under the federal bankruptcy laws or any other insolvency or moratorium law or has a receiver, fiscal agent or similar officer been appointed by a court for the business or property of HP or such Person, or any partnership in which HP or any such Person was a general partner at or within two years before the time of such filing, or any corporation or business association of which HP or any such Person was an executive officer at or within two years before the time of such filing;
 
(b) a conviction in a criminal proceeding or a named subject of a pending criminal proceeding (excluding traffic violations which do not relate to driving while intoxicated or driving under the influence);
 
(c) any order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining HP or any such Person from, or otherwise limiting (i) acting as a futures commission merchant, introducing broker, commodity trading advisor, commodity pool operator, floor broker, leverage transaction merchant, any other Person regulated by the United States Commodity Futures Trading Commission or the SEC or an associated Person of any of the foregoing, or as an investment adviser, underwriter, broker or dealer in securities, or as an affiliated Person, director or employee of any investment company, bank, savings and loan association or insurance company, or engaging in or continuing any conduct or practice in connection with such activity;
(ii) engaging in any type of business practice; or (iii) engaging in any activity in connection with the purchase or sale of any security or commodity or in connection with any violation of federal, state or other securities laws or commodities laws;
 
(d) any order, judgment or decree, not subsequently reversed, suspended or vacated, of any federal, state or local authority barring, suspending or otherwise limiting for more than 60 days the right of HP or any such Person to engage in any activity described in the preceding sub-paragraph, or to be associated with persons engaged in any such activity;
 
(e) a finding by a court of competent jurisdiction in a civil action or by the SEC to have violated any securities law, regulation or decree and the judgment in such civil action or finding by the Commission has not been subsequently reversed, suspended or vacated; or
 
(f) a finding by a court of competent jurisdiction in a civil action or by the United States Commodity Futures Trading Commission to have violated any federal commodities law, and the judgment in such civil action or finding has not been subsequently reversed, suspended or vacated.
 
Section 4.21 Material Contracts
 
Copies of all agreements, letters of intent, arrangements, understandings and commitments, whether written or oral, to which HP and its Subsidiaries is or on the Closing Date will be, a Party, or from which HP will receive substantial benefits and which are material to HP, have been delivered or made available to MMAX or its counsel and are listed hereto on Schedule 4.21 ("HP Contracts"). Any HP Contracts entered into between the date hereof and the Closing Date will be delivered to MMAX or its counsel prior to Closing. The validity and enforceability of, and rights of HP contained in, each such HP Contract shall not be adversely effected by the Merger or the transactions contemplated hereby or any actions taken in furtherance hereof. HP is not, and on the Closing Date will not be, in material default under any HP Contract.
 
 
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Section 4.22 Full Disclosure
 
No provision of this Article IV or any Schedule or any document or agreement furnished by HP or the HP Unitsholders contains any untrue statement of a material fact, or omits to state a material fact necessary in order to make the statement contained herein, in light of the circumstances under which such statements are made, not misleading.
 
ARTICLE V.
 
COVENANTS OF MMAX AND HP
 
Section 5.01 Conduct of Business of MMAX and HP
 
Except as contemplated by this Agreement or as expressly agreed to in writing by the other party, during the period from the date of this Agreement to the Closing Date, each of MMAX, HLM Paymeon and HP will conduct its operations substantially as presently operated and only in the ordinary course of business, in a normal manner consistent with past practices and will use commercially reasonable efforts to preserve intact its business organization, to keep available the services of its officers and employees and to maintain satisfactory relationships with suppliers, distributors, customers and others having business relationships with it and will take no action which would adversely affect its ability to consummate the transactions contemplated by this Agreement.
 
Section 5.02 No Solicitation
 
All parties to this Agreement agree that, prior to the Closing Date, except as provided below it shall not, and shall not authorize or permit any of its directors, officers, employees, agents or representatives to, directly or indirectly, solicit, initiate, facilitate or encourage (including by way of furnishing or disclosing information), or take any other action to facilitate, any inquiries or the making of any proposal that constitutes, or may reasonably be expected to lead to any Transaction Proposal (as defined below), or enter into or maintain or continue discussions or negotiate with any person or entity in furtherance of such inquiries or to obtain a Transaction Proposal or agree to or endorse any Transaction Proposal or authorize or permit any of its officers, directors or employees or any investment banker, financial advisor, attorney, accountant or other representative retained by it to take any such action. For purposes of this Agreement, "Transaction Proposal" shall mean any of the following (other than the transactions between HP and MMAX contemplated by this Agreement) (i) any merger, consolidation, share exchange, recapitalization, business combination or other similar transaction;
(ii) any sale, lease, exchange, mortgage, pledge, transfer or other disposition of twenty percent (20%) or more of the assets of any party; or (iv) any public announcement of a proposal, plan or intention to do any of the foregoing or any agreement to engage in any of the foregoing.
 
Section 5.03 Confidentiality
 
(a) Access to Information. From the date of this Agreement until the Closing Date, HP will provide MMAX and MMAX will provide HP, and their respective authorized representatives (including counsel, other consultants, accountants and auditors) full reasonable access during normal business hours to all facilities, personnel and operations and to all books and records of HP and MMAX, will permit the other party to make such inspections as it may reasonably require (including without limitation any air, water or soil testing or sampling deemed necessary) and will cause its officers to furnish the other party with such financial and operating data and other information with respect to its business and properties as the other party may from time to time reasonably request.
 
(b) Confidential Treatment of Information. MMAX and HP will hold and will cause their representatives to hold in confidence, all documents and information furnished in connection with this Agreement, other than documents or information which (i) are available to the public; (ii) are or become known by MMAX or HP from a source other than HP or MMAX, as the case may be, other than by a breach of a confidentiality obligation owed to HP or MMAX, respectively; or (iii) are required by law to be disclosed.
 
 
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Section 5.04 Preparation of Information Statement
 
(a) As promptly as practicable after the execution of this Agreement, MMAX will prepare and file with the SEC and mail to its stockholders a notice that complies with Rule 14F-1 under the Exchange Act and will prepare and use commercially reasonable efforts to file any other filings required to be filed by it under the Exchange Act, the Securities Act or any other federal, state or foreign laws relating to the Merger and the transactions contemplated by this Agreement. MMAX and HP shall promptly supply the other with any information, which may be required in order to effectuate any filings pursuant to this Section 5.04.
 
(b) MMAX shall have obtained the resignation of all of its officers and directors and shall have taken all necessary action for the appointment of the persons listed on Schedule 1.05 to the positions set forth opposite their names, all effective at and as of the Closing; provided, however, that if the Closing shall occur less than ten (10) days after the later of the date of (i) the filing of a Schedule 14F-1 Information Statement with the SEC, notifying stockholders of a change in the majority of MMAX's Board of Directors (the "Schedule 14F-1") or
(ii) the mailing of the Schedule 14F-1 to MMAX's stockholders, then at and as of the Closing only Tommy Habeeb shall remain a director of MMAX and Edward Cespedes shall be appointed as a new director of MMAX and the other persons listed on Schedule 1.05 to serve as directors shall not be appointed to serve on the Board until the expiration of the applicable ten-day period.
 
(c) None of the information regarding HP to be supplied by HP for inclusion or incorporation by reference in the Schedule 14F-1 to be filed by MMAX will, in the case of the Schedule 14F-1, at the time it is first made available to stockholders of MMAX, contain any untrue statement of a material fact or omit to state any material fact required to be stated therein or necessary in order to make the statements therein not misleading in light of the circumstances when made. If at any time prior to the Effective Date any event with respect to HP shall occur which is required to be described in the Schedule 14F-1, such event shall be so described, and an amendment or supplement shall be promptly filed with the SEC and, as required by law disseminated to the stockholders of MMAX. The Schedule 14F-1 will (with respect to HP) comply as to form in all material respects with the provisions of the Exchange Act.
 
Section 5.05 Tax Treatment
 
None of MMAX, HLM Paymeon or HP shall knowingly take any action that could reasonably be expected to disqualify the Merger as a "reorganization" within the meaning of Section 368(a) of the Code.
 
Section 5.06 Reasonable Efforts; Other Actions
 
(a) HP and MMAX each shall use all commercially reasonable efforts promptly to take, or cause to be taken, all other actions and do, or cause to be done, all other things necessary, proper or appropriate under applicable Law to consummate and make effective the transactions contemplated by this Agreement, including, without limitation, (i) the taking of any actions required to qualify the Merger treatment as a tax-free reorganization; and (ii) the obtaining of all necessary consents, approvals or waivers under their respective material contracts.
 
(b) HP shall take all actions necessary to duly call and hold a meeting of its members or solicit the written consent of its members as soon as reasonably practicable, to approve the Merger. HP's Board of Managers shall recommend that the holders of the HP Common Stock vote or consent to approve the Merger, and shall use commercially reasonable efforts to solicit such approval. HP shall provide its members with a written statement in connection such meeting or consent solicitation which shall include a statement to the effect that the Board of Managers of HP recommends that HP's members vote to approve the Merger and provide such other information concerning the Merger as may be required under applicable law. All such information provided by MMAX for use in such HP written statement will be materially true, correct and complete and will not contain any untrue statement of a material fact or omit to state any material fact required or necessary to make the statements made, in light of the circumstances under which they were made, not misleading.
 
(c) Each party covenants that after the Closing, it shall, execute, acknowledge and deliver, without further consideration, all such instruments and other documents as may be reasonably requested to consummate or effectuate the transactions contemplated by this Agreement and MMAX (the Surviving Company) agrees to undertake such necessary actions, including but not limited to the filing of a Form 8- K Current Report with the SEC, disclosing this Agreement.
 
 
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Section 5.07 Public Announcements
 
Before issuing any press release or otherwise making any public statement with respect to the Merger, MMAX and HP will consult with each other as to its form and substance and shall not issue any such press release or make any such public statement prior to such consultation, except as may be required by Law (it being agreed that the parties hereto are entitled to disclose all requisite information concerning the transaction in any filings required with the SEC).
 
Section 5.08 Notification of Certain Matters
 
Each of HP and MMAX shall give prompt notice to the other party of (i) any notice of, or other communication relating to, a default or event which, with notice or lapse of time or both, would become a default, received by it subsequent to the date of this Agreement and prior to the Closing Date, under any contract material to the financial condition, properties, businesses or results of operations of HP or MMAX, as the case may be, to which it is a party or is subject; (ii) any notice or other communication from any third party alleging that the consent of such third party is or may be required in connection with the transactions contemplated by this Agreement; (iii) any material adverse change in their respective financial condition, properties, businesses or results of operations or the occurrence of any event which is reasonably likely to result in any such change; or
(iv) the occurrence or existence of any event which would, or could with the passage of time or otherwise, make any representation or warranty contained herein untrue; provided, however, that the delivery of notice pursuant to this Section 5.08 shall not limit or otherwise affect the remedies available hereunder to the party receiving such notice. Each party shall use its best efforts to prevent or promptly remedy the same.
 
Section 5.09 Expenses
 
Except as otherwise provided herein, MMAX and HP shall bear their respective expenses incurred in connection with the Merger, including, without limitation, the preparation, execution and performance of this Agreement and the transactions contemplated hereby, including all fees and expenses of its representatives, counsel and accountants.
 
Section 5.10 State Antitakeover Laws
 
If any "fair price" or "control share acquisition" statute or other similar antitakeover regulation shall become applicable to the transactions contemplated hereby, MMAX and HP and their Board of Directors and Managers, respectively, shall use their reasonable best efforts to grant such approvals and to take such other actions as are necessary so that the transactions contemplated hereby may be consummated as promptly as practicable on the terms contemplated hereby and shall otherwise use their reasonable best efforts to eliminate the effects of any such statute or regulation on the transactions contemplated hereby.
 
Section 5.11 Satisfaction of Conditions
 
HP agrees to use its best efforts to cause each of the conditions set forth in Article VI to MMAX proceeding with the Closing to be satisfied on or before the Closing Date. MMAX agrees to use its best efforts to cause each of the conditions set forth in Article VII to HP proceeding with the Closing to be satisfied on or before the Closing Date.
 
ARTICLE VI.
 
CONDITIONS TO THE OBLIGATIONS OF MMAX
 
The respective obligations of each party to effect the Merger shall be subject to the fulfillment at or prior to the Closing of each of the following conditions, any one or more of which may be waived in a writing signed by MMAX and HLM Paymeon:
 
 
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Section 6.01 HP Financial Statements
 
At or prior to closing, HP shall furnish MMAX with audited financial statements as provided in Section 3.07.
 
Section 6.02 $250,000 Raise
 
At or prior to Closing, MMAX shall certify that it has raised at least $250,000 in a private placement of common stock (the "250K Raise").
 
Section 6.03 Representations Accurate
 
The representations and warranties of HP contained herein shall be true and correct on the date of this Agreement and at and on the Closing Date in all respects as though such representations and warranties were made at and on such date, except those representations and warranties that speak as of a specific date.
 
Section 6.04 Performance
 
HP shall have complied, in all material respects, with all agreements, obligations and conditions required by this Agreement to be complied with by it on or prior to the Closing Date.
 
Section 6.05 Officer's Certificate
 
MMAX shall have received a duly executed certificate signed by the Manager of HP certifying as to (i) compliance with the conditions set forth in Sections 6.03 and 6.04; (ii) the accuracy and completeness of the Bylaws of HP and the Unitholder resolutions of HP approving this Agreement, the Merger and the transactions contemplated hereby; and
(iii) the identity and authority of the officers and other persons executing documents on behalf of HP.
 
Section 6.06 Good Standing
 
MMAX shall have received a certificate of good standing, or its equivalent, dated no more than 10 days prior to the Closing Date, from the State of incorporation of HP.
 
Section 6.07 Material Adverse Change
 
There shall have been no material adverse change in the business, operations, assets, prospects, financial condition or results of operations of HP.
 
Section 6.08 Injunction Illegality
 
No preliminary or permanent injunction, or other order decreed by any federal or state court, which prevents the consummation of this Agreement shall have been issued and remain in effect (each party agrees to use its reasonable efforts to have any such injunction, order or decree lifted). No governmental authority shall have enacted any statute, rule or regulation that would prevent consummation of this Agreement or make the Merger illegal.
 
Section 6.09 Compliance with Securities Laws
 
The issuance of the MMAX Conversion Shares to the Unitholders of HP shall qualify as a private placement under Rule 506 of Regulation D of the Securities Act and shall be exempt from registration under the federal securities laws in all states and other securities laws.
 
Section 6.10 Consents
 
MMAX shall have received copies of consents of Unitholders and all third parties necessary for HP to execute, deliver and perform this Agreement and consummate the Merger.
 
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Section 6.11 General
 
All required action hereunder shall have been taken by HP in connection with the consummation of the transactions contemplated hereby, and all certificates, opinions and other documents required to affect the Merger and the transactions contemplated herein shall be reasonably satisfactory in form and substance to MMAX.
 
ARTICLE VII.
 
CONDITIONS TO THE OBLIGATIONS OF HP
 
The obligations of HP to effect the Merger and to perform under this Agreement is subject to the fulfillment on or before the Closing Date of the following additional conditions, any one or more of which may be waived, in writing, by HP:
 
Section 7.01 Assets, Liabilities and Obligations
 
At closing, (i) MMAX shall have completed the 250K Raise; (ii) MMAX shall not have outstanding liabilities or indebtedness in excess of $2,500; (iii) Edward Cespedes shall have been appointed interim president of MMAX and MMAX shall have entered into an indemnification agreement with Edward Cespedes; and (iv) Tommy Habeeb shall have released the Company from all personal claims and liabilities, if any.
 
Section 7.02 Report
 
MMAX shall have (i) filed any required reports with SEC on a timely basis, including but not limited to the annual report on Form 10-K for the fiscal year ended September 30, 2010 and quarterly report on Form 10-Q for the period ended December 31, 2010; and (ii) provided a certified shareholder list to HP as of a most current date.
 
Section 7.03 Resignations
 
MMAX's Board of Directors shall have submitted their resignation, subject to compliance with Rule 14F-1.
 
Section 7.04 Schedule 14F-1
 
MMAX shall have filed the Schedule 14F-1 with the SEC.
 
Section 7.05 OTCBB
 
MMAX's quotation symbol shall not contain an "e".
 
Section 7.06 Representations Accurate
 
The representations and warranties of MMAX contained herein shall be true and correct on the date of this Agreement and at and on the Closing Date in all respects as though such representations and warranties were made at and on such date, except those representations and warranties that speak as of a specific date.
 
Section 7.07 Performance
 
MMAX shall have complied, in all material respects, with all agreements, obligations and conditions required by this Agreement to be complied with by them on or prior to the Closing Date.
 
Section 7.08 Compliance Certificate
 
HP shall have received a certificate signed by the President or Chairman of MMAX certifying as to (i) compliance with the conditions set forth in Sections 7.01, 7.02, 7.03, 7.04, 7.05, 7.06 and 7.07; (ii) the accuracy and completeness of the Bylaws of MMAX and, as applicable, the director and stockholder resolutions of MMAX approving this Agreement, the Merger and the transactions contemplated hereby; and
(iii) the identity and authority of the officers and other persons executing documents on behalf of MMAX.
 
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Section 7.09 Certified Articles of Incorporation
 
HP shall have received certificates of the Secretary of State of Nevada certifying the Articles of Incorporation of MMAX and all amendments thereof, dated not more than 10 days prior to the Closing Date.
 
Section 7.10 Good Standing
 
HP shall have received a certificate of good standing, or its equivalent, dated no more than 10 days prior to the Closing Date, from the state of incorporation of MMAX and each other state in which MMAX is qualified to do business.
 
Section 7.11 Material Adverse Change
 
There shall have been no material adverse change in the business, operations, assets, prospects, financial condition or results of operations of MMAX.
 
Section 7.12 Legal Action
 
There shall be no pending or threatened legal action or inquiry which challenges the validity or legality of or seeks or could reasonably be expected to prevent, delay or impose conditions on the consummation of the Merger.
 
Section 7.13 Injunction Illegality
 
No preliminary or permanent injunction, or other order decreed by any federal or state court, which prevents the consummation of this Agreement shall have been issued and remain in effect (each party agrees to use its reasonable efforts to have any such injunction, order or decree lifted). No governmental authority shall have enacted any statute, rule or regulation that would prevent consummation of this Agreement or make the Merger illegal.
 
Section 7.14 Consents
 
HP shall have received copies of consents of all third parties necessary for MMAX to execute, deliver and perform this Agreement and consummate the Merger.
 
Section 7.15 General
 
All required action hereunder shall have been taken by MMAX in connection with the consummation of the transactions contemplated hereby, and all certificates and other documents required to affect the Merger and the transactions contemplated herein shall be reasonably satisfactory in form and substance to HP.
 
Section 7.16 Compliance with Securities Laws
 
There shall have been full compliance with the applicable securities or "blue sky" laws and regulations of any state or other governmental body having jurisdiction over the Merger.
 
Section 7.17 Preferred Stock
 
No action shall be taken or will be taken with respect to the outstanding preferred stock except as permitted in the Lock Up Agreement, as amended, dated April 19, 2010 as filed with SEC or subsequent to closing as otherwise approved by counsel for MMAX.
 
 
19

 

ARTICLE VIII.
 
TERMINATION OF AGREEMENT
 
Section 8.01 Termination
 
This Agreement may be terminated at any time prior to the Closing Time, whether before or after approval by Board of Directors, stockholders, Board of Managers or Unitholders of HP, HLM Paymeon and MMAX, respectively:
 
(a) By mutual agreement of the parties hereto at any time prior to the Closing;
 
(b) By the Board of Directors of MMAX at any time prior to the Closing, if:
 
(i) a condition to performance by MMAX under this Agreement or a covenant of HP contained herein, including the $250K Raise, shall not be fulfilled on or before the date of the Closing or at such other time and date specified in this Agreement for the fulfillment for such covenant or condition; or
 
(ii) a material default or breach of this Agreement shall be made by HP.
 
(c) By HP at any time prior to the Closing, if:
 
(i) a condition to HP's performance under this Agreement or a covenant of MMAX contained herein shall not be fulfilled on or before the date of the Closing or at such other time and date specified in this Agreement for the fulfillment for such covenant or condition; or
 
(ii) a material default or breach of this Agreement shall be made by MMAX; or
 
(iii) MMAX fails to file its periodic reports with the SEC on a timely basis.
 
(d) By either party if the Merger shall not have been consummated on or prior to March 25, 2011 unless the date of closing is extended by agreement of the parties, provided, however, that a party in breach in any material respect of its obligations under this Agreement, which breach shall have been the proximate cause of the failure to consummate the Merger by such date may not terminate this Agreement under this Section 7.01(d).
 
Section 8.02 Procedure for Termination
 
In the event of termination and abandonment of the Merger by MMAX or HP pursuant to this Article VII, written notice shall be given to the other party.
 
Section 8.03 Effect of Termination
 
In the event of termination of this Agreement pursuant to this Section 8, no party hereto (or any of its directors or officers) shall have any liability or further obligation to any other party to this Agreement, except as provided in this Section 8 and in Sections 5.03 and 5.09; provided however, that in the case of a termination pursuant to a willful and material breach of this Agreement by another party, the damages which the aggrieved party or parties may recover from the defaulting party or parties shall in no event exceed the amount of out- of-pocket costs and expenses incurred by such aggravated party or parties in connection with this Agreement but not greater than $250,000, and no party to this Agreement shall be entitled to any injunctive relief.
 
 
20

 

ARTICLE IX.
 
OMITTED
 
ARTICLE X.
 
MISCELLANEOUS
 
Section 10.01 Notices
 
All notices, requests, and other communications shall be deemed to be duly given if sent by confirmed facsimile transmission, email or receipted overnight courier addressed to the other party at the address as set forth below:

If to MMAX:
MMAX Media, Inc.
 
580 Decker Drive, Suite 285
 
Irving, TX  75062
 
Attn:  ______________
 
Email:  _____________
   
With a copy to:
____________________
 
____________________
 
____________________
 
Attn:  _______________
 
Email:
   
If to HP:
Hyperlocal Marketing LLC
 
P.O. Box 11779
 
Fort Lauderdale, FL  33339
 
Attn:  Edward A. Cespedes, Manager
 
Email:  edc@hyperlocal.com
   
With a copy to:
Quintairos, Prieto, Wood & Boyer, P.A.
 
One East Broward Boulevard, Suite 1400
 
Fort Lauderdale, FL  33301
 
Attn:  Charles B. Pearlman, Esq.
 
Email: cpearlman@qpwblaw.com
   
If to HP Unitholders:
At the address set forth on the signature page
 
to this Agreement.
 
Section 10.02 Binding Effect
 
Except as may be otherwise provided herein, this Agreement will be binding upon and inure to the benefit of the Parties hereto and their respective successors and permitted assigns, but neither this Agreement nor any of the rights or obligations hereunder shall be assigned by any of the Parties hereto without the prior written consent of the other Parties. Except as otherwise specifically provided in this Agreement, nothing in this Agreement is intended or will be construed to confer on any person other than the Parties hereto any rights or benefits hereunder.
 
Section 10.03 Headings
 
The headings in this Agreement are intended solely for convenience of reference and will be given no effect in the construction or interpretation of this Agreement.
 
Section 10.04 Exhibits and Schedules
 
The exhibits and schedules referred to in this Agreement will be deemed to be a part of this Agreement.
 
 
21

 

Section 10.05 Counterparts
 
This Agreement may be executed in multiple counterparts, each of which will be deemed an original, and all of which together will constitute one and the same document. Any signature page delivered by a fax machine, telecopy machine or electronic mail shall be binding to the same extent as an original signature page, with regard to any agreement subject to the terms hereof or any amendment thereto. Any party who delivers such a signature page agrees to later deliver an original signed counterpart to any party which requests it.
 
Section 10.06 Governing Law
 
This Agreement will be governed by the laws of the State of Florida without regard to conflict of laws principles thereof. Each of the parties hereto irrevocably consents to the exclusive jurisdiction of any court located within the State of Florida in connection with any matter based upon or arising out of this Agreement or the matters contemplated herein, agrees that process may be served upon them in any manner authorized by the laws of the State of Florida for such persons and waives and covenants not to assert or plead any objection which they might otherwise have to such jurisdiction and such process.
 
To the fullest extent permitted by law, and as separately bargained-for consideration, each party hereby waives any right to trial by jury in any action, suit, proceeding, or counterclaim of any kind arising out of or relating to this Agreement.
 
Section 10.07 Waivers
 
Compliance with the provisions of this Agreement may be waived only by a written instrument specifically referring to this Agreement and signed by the party waiving compliance. No course of dealing, nor any failure or delay in exercising any right, will be construed as a waiver, and no single or partial exercise of a right will preclude any other or further exercise of that or any other right.
 
Section 10.08 Pronouns
 
The use of a particular pronoun herein will not be restrictive as to gender or number but will be interpreted in all cases as the context may require.
 
Section 10.09 Joint Drafting
 
This Agreement shall be deemed to have been drafted jointly by the Parties hereto, and no inference or interpretation against any Party shall be made solely by virtue of such Party allegedly having been the draftsperson of this Agreement.
 
Section 10.10 Time Periods
 
Any action required hereunder to be taken within a certain number of days will be taken within that number of calendar days unless otherwise provided; provided, however, that if the last day for taking such action falls on a weekend or a holiday, the period during which such action may be taken will be automatically extended to the next business day.
 
Section 10.11 Modification
 
No supplement, modification or amendment of this Agreement will be binding unless made in a written instrument that is signed by all of the Parties hereto and that specifically refers to this Agreement.
 
Section 10.12 Severability
 
If any one or more of the provisions of this Agreement shall be held to be invalid, illegal or unenforceable, the validity, legality or enforceability of the remaining provisions of this Agreement shall not be affected thereby. To the extent permitted by applicable law, each party waives any provision of law, which renders any provision of this Agreement invalid, illegal or unenforceable in any respect.
 
 
22

 

Section 10.13 Entire Agreement
 
This Agreement and the agreements and documents referred to in this Agreement or delivered hereunder are the exclusive statement of the agreement among the Parties concerning the subject matter hereof. All negotiations among the Parties are merged into this Agreement, and there are no representations, warranties, covenants, understandings, or agreements, oral or otherwise, in relation thereto among the Parties other than those incorporated herein and to be delivered hereunder.
 
[SIGNATURE PAGE TO FOLLOW]
 
 
23

 

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be signed by their respective duly authorized officers as of the date first written.
 
MMAX MEDIA, INC.
 a Nevada corporation

By: /s/ Tommy Habeeb
Name:   Tommy Habeeb
Its:    Chief Executive Officer

HYPERLOCAL PAYMEON, INC
a Florida corporation

By: /s/ Edward Cespedes
Name: 
Edward Cespedes
Its:
President

HYPERLOCAL MARKETING LLC
 a Florida limited liability company

By: /s/ Edward Cespedes
Name:   Edward Cespedes
Its:    Chief Executive Officer
 
 
24

 
 
SCHEDULE 1.05
 
Directors and Executive Officers of MMAX
 
Following the Closing
 

 
EDWARD CESPEDES: Director, Chief Executive Officer and Chief Financial Officer
 
 
 

 
 

 
SCHEDULE 2.01
 
Conversion Shares
 

 
Name of Hyperlocal Marketing Members
 
Membership
 Interests
   
Number of
MMAX Shares
 
             
Edward A. Cespedes Revocable Trust dated August 22, 2007
    147.97       10,578,117  
Trust FBO C. Cespedes
    2.70       193,018  
Trust FBO M. Cespedes
    2.70       193,018  
Blake R. Ruderman
    13.50       965,091  
Patricial L. Chase
    5.40       386,037  
Michael S. Egan Living Trust
    5.40       386,037  
Kent Clothier Jr.
    5.40       386,037  
Charles Fox Miller
    1.25       89,360  
John Kennelty
    4.90       350,292  
Fredrick Middleton
    0.68       48,612  
Paul Levine
    10.13       723,819  
James Radice
    1.00       71,488  
Monte Cahn
    10.80       772,073  
Paul Levine
    16.20       1,158,110  
Ben Schachtner
    10.80       772,073  
Rustin Kluge
    13.50       965,091  
Frank R. Parker, IV
    1.62       115,811  
Robert W. Gritter
    5.40       386,037  
Christopher Montmeny
    9.18       656,262  
Phil Verde
    1.08       77,207  
James Radice
    2.70       193,018  
Noah Liiv
    0.54       38,604  
Robert W. Gritter
    2.00       142,977  
Joel Perlmutter
    2.00       142,977  
Glennwood Capital
    11.06       790,913  
Copper Mobile
    2.90       207,316  
                 
Total
    290.81       20,789,395  

 
 
 

 
 

 
SCHEDULE 3.02
 
Subsidiaries of MMAX
 

 
HLM PAYMEON, INC., a Florida corporation
 
 
 

 
  

 
SCHEDULE 3.03
 
Capitalization of MMAX
 

 
Preferred Shareholders
 
Shareholder Name
 
Number of 
Preferred Stock
   
Number of Shares of
Common Stock issuable
upon Automatic
Conversion
 
             
Processing Pros, Inc.
    683,602       6,386,020  
                 
TOTAL:
    683,602       6,386,020  
 
Beneficial Shareholders
 
Shareholder Name
 
Number of 
Shares Beneficially
Owned
 
Tommy Habeeb(1)
    1,090,862 (1)
Montage Ventures Group, LLC(2)
    960,862  
J. Chad Guidry(3)
    3,100,000  
Bill Kotler(4)
    884,486  
Processing Pros, Inc.(5)
    6,386,020 (5)
 
 
(1)
Mr. Habeeb will resign as officer and director following the closing of the Transaction.  Address is 4600 Greenville Avenue, Suite 240, Dallas, Texas 75206.
 
(2)
Montage Ventures Group, LLC, beneficially controlled and owned by Larry Biggs, 3523 McKinney Avenue, Number 224, Dallas, Texas 75204.
 
(3)
Address is 9646 Giddings, Las Vegas, Nevada 89148.
 
(4)
Address is 407 Pinecrest Drive, Laguna Beach, California 92651.
 
(5)
Processing Pros, Inc., a Nevada corporation, beneficially controlled and owned by Marcus Luna, President, Secretary, Treasurer and Director, 1000 N. Green Valley Pkwy., #300-137, Henderson, Nevada 89074.  Shares of common stock are issuable upon conversion of preferred stock.
 
 
 

 


 
SCHEDULE 3.11
 
MMAX Absence of Certain Changes
 

 
NONE
 
 
 

 
 

 
SCHEDULE 3.16
 
MMAX Taxes
 

 
NONE
 
 
 

 
 

 
SCHEDULE 3.17
 
MMAX Intellectual Property
 

 
NONE, EXCEPT AS PROVIDED UNDER SEC REPORTS
 
 
 

 
 

 
SCHEDULE 4.01
 
Hyperlocal Qualifications
 

 
Florida
 
 
 

 


 
SCHEDULE 4.02
 
Hyperlocal Subsidiaries
 

 
NONE
 
 
 

 
 

 
SCHEDULE 4.06
 
Hyperlocal Related Party Contracts
 

 
None
 
 
 

 
 

 
SCHEDULE 4.10
 
Liabilities; Claims
 

 
None
 
 
 

 


 
SCHEDULE 4.11
 
Hyperlocal Compensation
 

 
None
 
 
 

 
 

 
SCHEDULE 4.12
 
Hyperlocal Absence of Certain Changes
 

 
None 
 
 
 

 
 

 
SCHEDULE 4.18(a)
 
Hyperlocal Intellectual Property
 

 
None 
 
 
 

 


 
SCHEDULE 4.18(b)
 
Hyperlocal Intellectual Property – Pending Claims
 

 
None 
 
 
 

 
 

 
SCHEDULE 4.20
 
Hyperlocal Adverse Officer and Director Information
 

 
None.
 
 
 

 
 

 
SCHEDULE 4.21
 
Hyperlocal Material Contracts
 

 
Material Contracts
 
NONE
 
Employment Agreements
 
NONE
 
 
 

 
  EXHIBIT 16.1
 
De Joya Griffith & Company, LLC

certified public accountants & consultants
 
March 16, 2011
 
Securities and Exchange Commission
100 F Street NE
Washington, DC 20549

RE: MMAX Media, Inc.

We have read the statements that we understand MMAX Media, Inc. will include under Item 4.01 of the Form 8-K report it will file regarding the recent change of auditors.  We agree with such statements made regarding our firm.

Very truly yours,

/s/ De Joya Griffith & Company, LLC

De Joya Griffith & Company, LLC
Certified Public Accountants
 
 
 

 
 
EXHIBIT 99.1
 
MMAX Media, Inc. Completes Merger With Hyperlocal Marketing LLC
 
Mar. 17, 2011 (PR Newswire) --
 
FORT LAUDERDALE, Fla., March 17, 2011 /PRNewswire/ -- MMAX Media (OTC Bulletin Board: MMAX) announced the closing of its merger with Hyperlocal Marketing LLC, an early stage location based mobile marketing company.  In conjunction with the merger, MMAX Media received private funding of $250,000.
 
According to Ed Cespedes, Chairman and CEO of MMAX Media, "We will now focus MMAX on the rapidly developing opportunities presented by the broad and constant access to the Internet from virtually everywhere.  Whether accessing the Internet on desktop computers or from mobile devices, vast numbers of consumers are always 'online.'  We believe this 'always on' dynamic provides for significant marketing opportunities."
 
Mr. Cespedes continued, "Specifically, MMAX plans to launch beta testing of its SOCIAL INCOME product known as "PAYMEON" in the coming weeks.  The constant access to the Internet and the powerful social networking tools available to consumers have proliferated recommendations and referrals of "deals" across the Internet.  Deal sites have grown significantly as consumers "pass on" deals that they like.  Our philosophy is simple:  we believe that consumers should be paid – in cash – for all the work they do to create successful referrals."
 
PAYMEON will offer great local deals just like other deal sites.  However, every PAYMEON deal highlights a "payout" amount that consumers receive EVERY TIME someone they refer makes a purchase.  Earned "payout" amounts are credited to consumers' PayPal accounts or they can opt to receive payments by check.  According to Mr. Cespedes, "We don't believe that consumers want "in-kind" payments such as more coupons or more discounts or more airline miles.  Given a choice, we believe consumers will choose cash every time."  Mr. Cespedes continued, "We also believe that the ease with which PAYMEON deals can be shared with consumers' social networks will facilitate lots of deal sharing opportunities, which in turn could become valuable SOCIAL INCOME to them.  When consumers realize that they can leverage their easily accessible social networks to create SOCIAL INCOME, we believe they will come to rely on it, much like they rely on their regular income."
 
Forward-Looking Statements
 
The statements in this press release that relate to the Company's future expectations are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of MMAX Media, Inc. can be found in the filings of MMAX Media, Inc. with the U.S. Securities and Exchange Commission.
 
SOURCE MMAX Media