Table of Contents

As filed with the Securities and Exchange Commission on September 28, 2010

Registration Nos. 333-89822; 811-21114

 

 

 

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

Form N-1A

REGISTRATION STATEMENT

  UNDER

THE SECURITIES ACT OF 1933

  x  

Pre-Effective Amendment No.

Post-Effective Amendment No. 27

and/or

REGISTRATION STATEMENT

  UNDER

THE INVESTMENT COMPANY ACT OF 1940

  x  

Amendment No. 34

 

 

ProShares Trust

(Exact name of Registrant as Specified in Trust Instrument)

 

 

7501 Wisconsin Avenue,

Suite 1000 Bethesda, MD 20814

(Address of Principal Executive Office) (Zip Code)

(240) 497-6400

(Area Code and Telephone Number)

Michael L. Sapir, CEO

ProShare Advisors LLC

7501 Wisconsin Avenue, Suite 1000

Bethesda, MD 20814

(Name and Address of Agent for Service)

 

 

with copies to:

 

John Loder, Esq.

c/o Ropes & Gray LLP

One International Place

Boston, MA 02110

 

Amy R. Doberman

ProShare Advisors LLC

7501 Wisconsin Avenue, Suite 1000

Bethesda, MD 20814

Approximate date of Proposed Public Offering:

 

 

It is proposed that this filing will become effective:

 

  x immediately upon filing pursuant to paragraph (b)

 

  ¨ 60 days after filing pursuant to paragraph (a)(1)

 

  ¨ on        pursuant to paragraph (a)(1)

 

  ¨ 75 days after filing pursuant to paragraph (a)(2)

 

  ¨ on (date) pursuant to paragraph (a)(2) of rule 485.

If appropriate, check the following:

 

  ¨ This post-effective amendment designates a new effective date for a previously filed post-effective amendment.

 

 

 


Table of Contents
LOGO  

Prospectus

 

October 1, 2010

 

Ultra ProShares

Ultra MarketCap

QLD

  Ultra QQQ ®

DDM

  Ultra Dow30 SM

SSO

  Ultra S&P500 ®

UWC

  Ultra Russell3000

MVV

  Ultra MidCap400

SAA

  Ultra SmallCap600

UWM

  Ultra Russell2000

TQQQ

  UltraPro QQQ ®

UDOW

  UltraPro Dow30 SM

UPRO

  UltraPro S&P500 ®

UMDD

  UltraPro MidCap400

URTY

  UltraPro Russell2000

Ultra Style

UVG

  Ultra Russell1000 Value

UKF

  Ultra Russell1000 Growth

UVU

  Ultra Russell MidCap Value

UKW

  Ultra Russell MidCap Growth

UVT

  Ultra Russell2000 Value

UKK

  Ultra Russell2000 Growth

Ultra Sector

UYM

  Ultra Basic Materials

BIB

  Ultra Nasdaq Biotechnology

UGE

  Ultra Consumer Goods

UCC

  Ultra Consumer Services

UYG

  Ultra Financials

RXL

  Ultra Health Care

UXI

  Ultra Industrials

DIG

  Ultra Oil & Gas

URE

  Ultra Real Estate

KRU

  Ultra KBW Regional Banking

USD

  Ultra Semiconductors

ROM

  Ultra Technology

LTL

  Ultra Telecommunications

UPW

  Ultra Utilities

 

 

Ultra International

EFO

  Ultra MSCI EAFE

EET

  Ultra MSCI Emerging Markets

UPV

  Ultra MSCI Europe

UXJ

  Ultra MSCI Pacific ex-Japan

UBR

  Ultra MSCI Brazil

XPP

  Ultra FTSE/Xinhua China 25

EZJ

  Ultra MSCI Japan

UMX

  Ultra MSCI Mexico Investable Market

Ultra Fixed-Income

UST

  Ultra 7-10 Year Treasury

UBT

  Ultra 20+ Year Treasury
Short ProShares

Short MarketCap

PSQ

  Short QQQ ®

DOG

  Short Dow30 SM

SH

  Short S&P500 ®

MYY

  Short MidCap400

SBB

  Short SmallCap600

RWM

  Short Russell2000

QID

  UltraShort QQQ ®

DXD

  UltraShort Dow30 SM

SDS

  UltraShort S&P500 ®

TWQ

  UltraShort Russell3000

MZZ

  UltraShort MidCap400

SDD

  UltraShort SmallCap600

TWM

  UltraShort Russell2000

SQQQ

  UltraPro Short QQQ ®

SDOW

  UltraPro Short Dow30 SM

SPXU

  UltraPro Short S&P500 ®

SMDD

  UltraPro Short MidCap400

SRTY

  UltraPro Short Russell2000

Short Style

SJF

  UltraShort Russell1000 Value

SFK

  UltraShort Russell1000 Growth

SJL

  UltraShort Russell MidCap Value

SDK

  UltraShort Russell MidCap Growth

SJH

  UltraShort Russell2000 Value

SKK

  UltraShort Russell2000 Growth
 

Short Sector

SBM

  Short Basic Materials

SEF

  Short Financials

DDG

  Short Oil & Gas

REK

  Short Real Estate

KRS

  Short KBW Regional Banking

SMN

  UltraShort Basic Materials

BIS

  UltraShort Nasdaq Biotechnology

SZK

  UltraShort Consumer Goods

SCC

  UltraShort Consumer Services

SKF

  UltraShort Financials

RXD

  UltraShort Health Care

SIJ

  UltraShort Industrials

DUG

  UltraShort Oil & Gas

SRS

  UltraShort Real Estate

SSG

  UltraShort Semiconductors

REW

  UltraShort Technology

TLL

  UltraShort Telecommunications

SDP

  UltraShort Utilities

Short International

EFZ

  Short MSCI EAFE

EUM

  Short MSCI Emerging Markets

YXI

  Short FTSE/Xinhua China 25

EFU

  UltraShort MSCI EAFE

EEV

  UltraShort MSCI Emerging Markets

EPV

  UltraShort MSCI Europe

JPX

  UltraShort MSCI Pacific ex-Japan

BZQ

  UltraShort MSCI Brazil

FXP

  UltraShort FTSE/Xinhua China 25

EWV

  UltraShort MSCI Japan

SMK

  UltraShort MSCI Mexico
Investable Market

Short Fixed-Income

TBF

  Short 20+ Year Treasury

PST

  UltraShort 7-10 Year Treasury

TBT

  UltraShort 20+ Year Treasury
Alpha ProShares

CSM

  Credit Suisse 130/30

   

ProShares Trust

 

  

Distributor: SEI Investments Distribution Co.

 

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the accuracy or adequacy of this prospectus. Any representation to the contrary is a criminal offense.


Table of Contents

 

2   ::  proshares.com

 

Table of Contents

 

5  

Summary Section

 

Ultra MarketCap

6   Ultra QQQ ®
10   Ultra Dow30 SM
15   Ultra S&P500 ®
19   Ultra Russell3000
23   Ultra MidCap400
27   Ultra SmallCap600
31   Ultra Russell2000
35   UltraPro QQQ ®
39   UltraPro Dow30 SM
43   UltraPro S&P500 ®
47   UltraPro MidCap400
51   UltraPro Russell2000
 

Ultra Style

55   Ultra Russell1000 Value
59   Ultra Russell1000 Growth
63   Ultra Russell MidCap Value
68   Ultra Russell MidCap Growth
73   Ultra Russell2000 Value
78   Ultra Russell2000 Growth
 

Ultra Sector

83   Ultra Basic Materials
88   Ultra Nasdaq Biotechnology
92   Ultra Consumer Goods

 

97   Ultra Consumer Services
102   Ultra Financials
106   Ultra Health Care
110   Ultra Industrials
114   Ultra Oil & Gas
118   Ultra Real Estate
122   Ultra KBW Regional Banking
126   Ultra Semiconductors
130   Ultra Technology
134   Ultra Telecommunications
138   Ultra Utilities
 

Ultra International

142   Ultra MSCI EAFE
147   Ultra MSCI Emerging Markets
152   Ultra MSCI Europe
157   Ultra MSCI Pacific ex-Japan
162   Ultra MSCI Brazil
167   Ultra FTSE/Xinhua China 25
172   Ultra MSCI Japan
177   Ultra MSCI Mexico Investable Market
 

Ultra Fixed-Income

182   Ultra 7-10 Year Treasury
186   Ultra 20+ Year Treasury
 

Short MarketCap

190   Short QQQ ®
194   Short Dow30 SM


Table of Contents

 

proshares.com  ::   3

 

 

199   Short S&P500 ®
203   Short MidCap400
207   Short SmallCap600
211   Short Russell2000
215   UltraShort QQQ ®
219   UltraShort Dow30 SM
224   UltraShort S&P500 ®
228   UltraShort Russell3000
232   UltraShort MidCap400
237   UltraShort SmallCap600
241   UltraShort Russell2000
245   UltraPro Short QQQ ®
249   UltraPro Short Dow30 SM
253   UltraPro Short S&P500 ®
257   UltraPro Short MidCap400
261   UltraPro Short Russell2000
 

Short Style

265   UltraShort Russell1000 Value
269   UltraShort Russell1000 Growth
273   UltraShort Russell MidCap Value
277   UltraShort Russell MidCap Growth
282   UltraShort Russell2000 Value
286   UltraShort Russell2000 Growth
 

Short Sector

291   Short Basic Materials
295   Short Financials

 

299   Short Oil & Gas
303   Short Real Estate
307   Short KBW Regional Banking
311   UltraShort Basic Materials
316   UltraShort Nasdaq Biotechnology
320   UltraShort Consumer Goods
325   UltraShort Consumer Services
330   UltraShort Financials
334   UltraShort Health Care
338   UltraShort Industrials
342   UltraShort Oil & Gas
346   UltraShort Real Estate
350   UltraShort Semiconductors
354   UltraShort Technology
358   UltraShort Telecommunications
362   UltraShort Utilities
 

Short International

366   Short MSCI EAFE
371   Short MSCI Emerging Markets
376   Short FTSE/Xinhua China 25
380   UltraShort MSCI EAFE
385   UltraShort MSCI Emerging Markets
390   UltraShort MSCI Europe
395   UltraShort MSCI Pacific ex-Japan
400   UltraShort MSCI Brazil
405   UltraShort FTSE/Xinhua China 25


Table of Contents

 

4   ::  proshares.com

 

 

410   UltraShort MSCI Japan
415   UltraShort MSCI Mexico Investable Market
 

Short Fixed-Income

420   Short 20+ Year Treasury
424   UltraShort 7-10 Year Treasury
428   UltraShort 20+ Year Treasury
 

Alpha ProShares

432   Credit Suisse 130/30
435   Investment Objectives, Principal Investment Strategies,
Related Risks and Disclosure of Portfolio Holdings
454   Management of ProShares Trust
455   Determination of NAV
456   Distributions
456   Dividend Reinvestment Services
456   Taxes
458   Financial Highlights


Table of Contents

 

proshares.com  ::   5

 

Summary Section


Table of Contents

LOGO

 

6   ::   proshares.com  ::   Ultra MarketCap ProShares    Ultra QQQ ®

 

Important Information About the Fund

ProShares Ultra QQQ (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the NASDAQ-100 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 100 of the largest non-financial domestic and international issues listed on The NASDAQ Stock Market. As of June 30, 2010, the Index included companies with capitalizations between $2.5 billion and $228.8 billion. The average capitalization of the companies comprising the Index was approximately $21.8 billion. The Index is published under the Bloomberg ticker symbol “NDX.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.28%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.03%

Fee Waiver/Reimbursement*

   -0.08%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

 

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $320   $561   $1,252

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 32% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

Ultra QQQ ®    Ultra MarketCap ProShares  ::  proshares.com  ::   7

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the technology industry group, which comprised approximately 46.43% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.17%. The Index’s highest volatility rate during the five year period was 44.82% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.66%.



Table of Contents

LOGO

 

8   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra QQQ ®

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or

   

otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.



Table of Contents

LOGO

 

Ultra QQQ ®    Ultra MarketCap ProShares  ::  proshares.com  ::   9

 

 

Technology Industry Risk  — The Fund is subject to risks faced by companies in the technology industry to the same extent as the Index is so concentrated. Securities of technology companies may be subject to greater volatility than stocks of companies in other market sectors. Technology companies may be affected by intense competition, obsolescence of existing technology, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel. Technology companies may experience dramatic and often unpredictable changes in growth rates and competition for qualified personnel. These companies also are heavily dependent on patent and intellectual property rights, the loss or impairment of which may adversely affect profitability. A small number of companies represent a large portion of the technology industries as a whole.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 06/30/2009): 40.38%

Worst Quarter (ended 12/31/2008): -48.57%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -14.72%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   119.08%   -1.41%   06/19/2006
After Taxes on Distributions   119.08%   -2.45%  
After Taxes on Distributions and Sale of Shares   77.40%   -1.62%  
NASDAQ-100 Index #   54.63%   5.91%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

10   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra Dow30 SM

 

Important Information About the Fund

ProShares Ultra Dow30 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones Industrial Average SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a price-weighted index maintained by editors of The Wall Street Journal. The Index includes 30 large-cap, “blue-chip” U.S. stocks, excluding utility and transportation companies. Components are selected through a discretionary process with no predetermined criteria except that components should be established U.S. companies that are leaders in their industries, have an excellent reputation, demonstrate sustained growth, are of interest to a large number of investors and accurately represent the sectors covered by the average. The Index is not limited to traditionally defined industrial stocks, instead, the Index serves as a measure of the entire U.S. market, covering such diverse industries as financial services, technology, retail, entertainment and consumer goods. Composition changes are rare, and generally occur only after corporate acquisitions or other dramatic shifts in a component’s core business. When such an event necessitates that one component be replaced, the entire Index is reviewed. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $106 billion. The Index is published under the Bloomberg ticker symbol “INDU.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.24%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.99%

Fee Waiver/Reimbursement*

   -0.04%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $311   $543   $1,209

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 30% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

Ultra Dow30 SM    Ultra MarketCap ProShares  ::  proshares.com  ::   11

 

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the

Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

12   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra Dow30 SM

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.55%. The Index’s highest volatility rate during the five year period was 41.28% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

Ultra Dow30 SM    Ultra MarketCap ProShares  ::  proshares.com  ::   13

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 09/30/2009): 32.85%

Worst Quarter (ended 12/31/2008): -40.44%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -11.81%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   39.59%   -8.04%   06/19/06
After Taxes on Distributions   39.21%   -9.30%  
After Taxes on Distributions and Sale of Shares   26.00%   -7.05%  
Dow Jones Industrial Average #   22.68%   1.35%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager


Table of Contents

LOGO

 

14   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra Dow30 SM

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra S&P500 ®    Ultra MarketCap ProShares  ::  proshares.com  ::   15

 

Important Information About the Fund

ProShares Ultra S&P500 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the S&P 500 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of large-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 500 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $1 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $19.6 billion. The Index is published under the Bloomberg ticker symbol “SPX.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.17%
    

Total Annual Operating Expenses*

   0.92%

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

 

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$94

  $293   $509   $1,131

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 57% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

16   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra S&P500 ®

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 24.70%. The Index’s highest volatility rate during the five year period was 45.47% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.79%.



Table of Contents

LOGO

 

Ultra S&P500 ®    Ultra MarketCap ProShares  ::  proshares.com  ::   17

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes

   

bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions.



Table of Contents

LOGO

 

18   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra S&P500 ®

 

   

High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 09/30/2009): 32.16%

Worst Quarter (ended 12/31/2008): -46.28%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -15.18%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   46.10%   -12.88%   6/19/06
After Taxes on Distributions   45.85%   -13.70%  
After Taxes on Distributions and Sale of Shares   30.13%   -10.76%  
S&P 500 #   26.47%   -0.83%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker, CFA   Since March 2007   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Russell3000    Ultra MarketCap ProShares  ::  proshares.com  ::   19

 

Important Information About the Fund

ProShares Ultra Russell3000 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell 3000 ® Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index offers investors access to the broad U.S. equity universe representing approximately 98% of the U.S. market. The Index is designed to be a comprehensive representation of the investable U.S. equity market and its segments. It is a free float-adjusted, market capitalization-weighted index, and includes only common stocks belonging to corporations incorporated in the U.S. and its territories. As of June 30, 2010, the Index included companies with capitalizations between $39.2 million and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $4.2 billion. The Index is published under the Bloomberg ticker symbol “RAY.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   3.42%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   4.17%

Fee Waiver/Reimbursement*

   -3.22%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised.
 

Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $972   $1,861   $4,151

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/30/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 8% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on



Table of Contents

LOGO

 

20   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra Russell3000

 

   

particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of

   

the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors — volatility and performance — on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

Ultra Russell3000    Ultra MarketCap ProShares  ::  proshares.com  ::   21

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 25.09%. The Index’s highest volatility rate during the five year period was 45.96% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.44%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds.



Table of Contents

LOGO

 

22   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra Russell3000

 

   

Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra MidCap400    Ultra MarketCap ProShares  ::  proshares.com  ::   23

 

Important Information About the Fund

ProShares Ultra MidCap400 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the S&P MidCap400 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of mid-size company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 400 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $301 million and $6.6 billion. The average capitalization of the companies comprising the Index was approximately $2.3 billion. The Index is published under the Bloomberg ticker symbol “MID.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.31%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.06%

Fee Waiver/Reimbursement*

   -0.11%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $326   $574   $1,284

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 51% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction,



Table of Contents

LOGO

 

24   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra MidCap400

 

   

two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

Ultra MidCap400    Ultra MarketCap ProShares  ::  proshares.com  ::   25

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.33%. The Index’s highest volatility rate during the five year period was 49.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 2.21%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds.



Table of Contents

LOGO

 

26   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra MidCap400

 

   

Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/2009): 41.81%

Worst Quarter (ended 12/31/2008): -52.35%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -5.97%.

 

Average Annual Total Returns

   
As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   67.48%   -10.51%   6/19/06
After Taxes on Distributions   67.37%   -11.40%  
After Taxes on Distributions and Sale of Shares   43.92%   -8.94%  
S&P MidCap400 #   37.38%   1.43%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker, CFA   Since March 2007   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra SmallCap600    Ultra MarketCap ProShares  ::  proshares.com  ::   27

 

Important Information About the Fund

ProShares Ultra SmallCap600 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the S&P SmallCap600 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 600 U.S. operating companies selected through a process that factors criteria such as liquidity, price, market capitalization, financial viability and public float. As of June 30, 2010, the Index included companies with capitalizations between $28 million and $2.9 billion. The average capitalization of the companies comprising the Index was approximately $700 million. The Index is published under the Bloomberg ticker symbol “SML.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.49%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.24%

Fee Waiver/Reimbursement*

   -0.29%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be
 

recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $365   $653   $1,474

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 48% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

28   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra SmallCap600

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities, or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

Ultra SmallCap600    Ultra MarketCap ProShares  ::  proshares.com  ::   29

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 29.04%. The Index’s highest volatility rate during the five year period was 50.99% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.82%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an

   

instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more



Table of Contents

LOGO

 

30   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra SmallCap600

 

   

frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 06/30/2009): 40.72%

Worst Quarter (ended 12/31/2008): -51.63%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -5.41%.

 

Average Annual Total Returns

   
As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   37.66%   -22.67%   1/23/07
After Taxes on Distributions   37.62%   -23.15%  
After Taxes on Distributions and Sale of Shares   24.50%   -18.56%  
S&P Small Cap 600 #   25.57%   -4.91%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker,
CFA
  Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Russell2000    Ultra MarketCap ProShares  ::  proshares.com  ::   31

 

Important Information About the Fund

ProShares Ultra Russell2000 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell 2000 ® Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index containing approximately 2000 of the smallest companies in the Russell 3000 ® Index or approximately 8% of the total market capitalization of the Russell 3000 ® Index, which in turn represents approximately 98% of the investable U.S. equity market. As of June 30, 2010, the Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $555 million. The Index is published under the Bloomberg ticker symbol “RTY.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.46%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.21%

Fee Waiver/Reimbursement*

   -0.26%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised.
 

Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $358   $640   $1,443

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 98% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

32   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra Russell2000

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

Ultra Russell2000    Ultra MarketCap ProShares  ::  proshares.com  ::   33

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 30.66%. The Index’s highest volatility rate during the five year period was 53.68% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.38%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more



Table of Contents

LOGO

 

34   ::  proshares.com  ::  Ultra MarketCap ProShares    Ultra Russell2000

 

   

frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 06/30/2009): 40.26%

Worst Quarter (ended 12/31/2008): -53.88%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -7.48%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   40.44%   -25.59%   1/23/07
After Taxes on Distributions   40.38%   -25.82%  
After Taxes on Distributions and Sale of Shares   26.32%   -20.69%  
Russell 2000 Index #   27.17%   -6.10%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro QQQ ®    Ultra MarketCap ProShares  ::  proshares.com  ::   35

 

Important Information About the Fund

ProShares UltraPro QQQ (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the return of the NASDAQ-100 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 100 of the largest non-financial domestic and international issues listed on The NASDAQ Stock Market. As of June 30, 2010, the Index included companies with capitalizations between $2.5 billion and $228.8 billion. The average capitalization of the companies comprising the Index was approximately $21.8 billion. The Index is published under the Bloomberg ticker symbol “NDX.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   0.89%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.64%

Fee Waiver/Reimbursement**

   -0.69%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

**ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five
 

years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $450

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 55% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as three times (300%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

36   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro QQQ ®

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the technology industry group which comprised approximately 46.43% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the return of the Index. This effect becomes more pronounced as volatility increases.

Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the performance of the Index.

Estimated Fund Returns

 

Performance   Volatility Rate
One
Year
Index
  300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -180%   -93.8%   -94.7%   -97.0%   -98.8%   -99.7%
 
-50%   -150%   -87.9%   -89.6%   -94.1%   -97.7%   -99.4%
 
-40%   -120%   -79.0%   -82.1%   -89.8%   -96.0%   -98.9%
 
-30%   -90%   -66.7%   -71.6%   -83.8%   -93.7%   -98.3%
 
-20%   -60%   -50.3%   -57.6%   -75.8%   -90.5%   -97.5%
 
-10%   -30%   -29.3%   -39.6%   -65.6%   -86.5%   -96.4%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   30%   29.2%   10.3%   -37.1%   -75.4%   -93.4%
 
20%   60%   67.7%   43.3%   -18.4%   -68.0%   -91.4%
 
30%   90%   113.2%   82.1%   3.8%   -59.4%   -89.1%
 
40%   120%   166.3%   127.5%   29.6%   -49.2%   -86.3%
 
50%   150%   227.5%   179.8%   59.4%   -37.6%   -83.2%
 
60%   180%   297.5%   239.6%   93.5%   -24.2%   -79.6%


Table of Contents

LOGO

 

UltraPro QQQ ®    Ultra MarketCap ProShares  ::  proshares.com  ::   37

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.17%. The Index’s highest volatility rate during the five year period was 44.82% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on The NASDAQ Stock Market (the “Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio



Table of Contents

LOGO

 

38   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro QQQ ®

 

   

transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Technology Industry Risk  — The Fund is subject to risks faced by companies in the technology industry to the same extent as the Index is so concentrated. Securities of technology companies may be subject to greater volatility than stocks of companies in other market sectors. Technology companies may be affected by intense competition, obsolescence of existing technology, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel. Technology companies may experience dramatic and often unpredictable changes in growth rates and competition for qualified personnel. These companies also are heavily dependent on patent and intellectual property rights, the loss or impairment of which may adversely affect profitability. A small number of companies represent a large portion of the technology industries as a whole.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since February 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since February 2010   Director of Portfolio Management
Hratch Najarian   Since February 2010   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro Dow30 SM    Ultra MarketCap ProShares  ::  proshares.com  ::   39

 

Important Information About the Fund

ProShares UltraPro Dow30 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the return of the Dow Jones Industrial Average SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a price-weighted index maintained by editors of The Wall Street Journal. The Index includes 30 large-cap, “blue-chip” U.S. stocks, excluding utility and transportation companies. Components are selected through a discretionary process with no predetermined criteria except that components should be established U.S. companies that are leaders in their industries, have an excellent reputation, demonstrate sustained growth, are of interest to a large number of investors and accurately represent the sectors covered by the average. The Index is not limited to traditionally defined industrial stocks, instead, the Index serves as a measure of the entire U.S. market, covering such diverse industries as financial services, technology, retail, entertainment and consumer goods. Composition changes are rare, and generally occur only after corporate acquisitions or other dramatic shifts in a component’s core business. When such an event necessitates that one component be replaced, the entire Index is reviewed. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $106 billion. The Index is published under the Bloomberg ticker symbol “INDU.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

     0.75%

Other Expenses*

     1.10%
      

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

     1.85%

Fee Waiver/Reimbursement**

   - 0.90%
      

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

     0.95%
      

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $494

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 44% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

40   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro Dow30 SM

 

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as three times (300%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased.

Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the return of the Index. This effect becomes more pronounced as volatility increases.

Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

UltraPro Dow30 SM    Ultra MarketCap ProShares  ::  proshares.com  ::   41

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -180%   -93.8%   -94.7%   -97.0%   -98.8%   -99.7%
 
-50%   -150%   -87.9%   -89.6%   -94.1%   -97.7%   -99.4%
 
-40%   -120%   -79.0%   -82.1%   -89.8%   -96.0%   -98.9%
 
-30%   -90%   -66.7%   -71.6%   -83.8%   -93.7%   -98.3%
 
-20%   -60%   -50.3%   -57.6%   -75.8%   -90.5%   -97.5%
 
-10%   -30%   -29.3%   -39.6%   -65.6%   -86.5%   -96.4%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   30%   29.2%   10.3%   -37.1%   -75.4%   -93.4%
 
20%   60%   67.7%   43.3%   -18.4%   -68.0%   -91.4%
 
30%   90%   113.2%   82.1%   3.8%   -59.4%   -89.1%
 
40%   120%   166.3%   127.5%   29.6%   -49.2%   -86.3%
 
50%   150%   227.5%   179.8%   59.4%   -37.6%   -83.2%
 
60%   180%   297.5%   239.6%   93.5%   -24.2%   -79.6%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.55%. The Index’s highest volatility rate during the five year period was 41.28% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

42   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro Dow30 SM

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year. Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since February 2010  

Chief Investment

Officer

Howard S. Rubin,

CFA

  Since February 2010  

Director of Portfolio

Management

Hratch Najarian   Since February 2010  

Senior Portfolio

Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro S&P500 ®    Ultra MarketCap ProShares  ::  proshares.com  ::   43

 

Important Information About the Fund

ProShares UltraPro S&P500 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the return of the S&P 500 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of large-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 500 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $1 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $19.6 billion. The Index is published under the Bloomberg ticker symbol “SPX.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.52%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.27%

Fee Waiver/Reimbursement*

   -0.32%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $371

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/23/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 69% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as three times (300%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The



Table of Contents

LOGO

 

44   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro S&P500 ®

 

   

gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of

   

the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -180%   -93.8%   -94.7%   -97.0%   -98.8%   -99.7%
 
-50%   -150%   -87.9%   -89.6%   -94.1%   -97.7%   -99.4%
 
-40%   -120%   -79.0%   -82.1%   -89.8%   -96.0%   -98.9%
 
-30%   -90%   -66.7%   -71.6%   -83.8%   -93.7%   -98.3%
 
-20%   -60%   -50.3%   -57.6%   -75.8%   -90.5%   -97.5%
 
-10%   -30%   -29.3%   -39.6%   -65.6%   -86.5%   -96.4%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   30%   29.2%   10.3%   -37.1%   -75.4%   -93.4%
 
20%   60%   67.7%   43.3%   -18.4%   -68.0%   -91.4%
 
30%   90%   113.2%   82.1%   3.8%   -59.4%   -89.1%
 
40%   120%   166.3%   127.5%   29.6%   -49.2%   -86.3%
 
50%   150%   227.5%   179.8%   59.4%   -37.6%   -83.2%
 
60%   180%   297.5%   239.6%   93.5%   -24.2%   -79.6%


Table of Contents

LOGO

 

UltraPro S&P500 ®    Ultra MarketCap ProShares  ::  proshares.com  ::   45

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 24.70%. The Index’s highest volatility rate during the five year period was 45.47% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.79%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio



Table of Contents

LOGO

 

46   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro S&P500 ®

 

   

transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Robert Parker, CFA   Since June 2009   Senior Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro MidCap400    Ultra MarketCap ProShares  ::  proshares.com  ::   47

 

Important Information About the Fund

ProShares UltraPro MidCap400 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the return of the S&P MidCap400 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of mid-size company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 400 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $301 million and $6.6 billion. The average capitalization of the companies comprising the Index was approximately $2.3 billion. The Index is published under the Bloomberg ticker symbol “MID.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

     0.75%

Other Expenses*

     1.43%
      

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

     2.18%

Fee Waiver/Reimbursement**

   - 1.23%
      

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

     0.95%
      

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011.
 

After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $563

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 55% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as three times (300%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in



Table of Contents

LOGO

 

48   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro MidCap400

 

   

rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of

   

the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the return of the Index. This effect becomes more pronounced as volatility increases.

Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -180%   -93.8%   -94.7%   -97.0%   -98.8%   -99.7%
 
-50%   -150%   -87.9%   -89.6%   -94.1%   -97.7%   -99.4%
 
-40%   -120%   -79.0%   -82.1%   -89.8%   -96.0%   -98.9%
 
-30%   -90%   -66.7%   -71.6%   -83.8%   -93.7%   -98.3%
 
-20%   -60%   -50.3%   -57.6%   -75.8%   -90.5%   -97.5%
 
-10%   -30%   -29.3%   -39.6%   -65.6%   -86.5%   -96.4%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   30%   29.2%   10.3%   -37.1%   -75.4%   -93.4%
 
20%   60%   67.7%   43.3%   -18.4%   -68.0%   -91.4%
 
30%   90%   113.2%   82.1%   3.8%   -59.4%   -89.1%
 
40%   120%   166.3%   127.5%   29.6%   -49.2%   -86.3%
 
50%   150%   227.5%   179.8%   59.4%   -37.6%   -83.2%
 
60%   180%   297.5%   239.6%   93.5%   -24.2%   -79.6%


Table of Contents

LOGO

 

UltraPro MidCap400    Ultra MarketCap ProShares  ::  proshares.com  ::   49

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.33%. The Index’s highest volatility rate during the five year period was 49.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 2.21%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio



Table of Contents

LOGO

 

50   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro MidCap400

 

   

transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since February 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since February 2010   Director of Portfolio Management
Robert Parker, CFA   Since February 2010   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro Russell2000    Ultra MarketCap ProShares  ::  proshares.com  ::   51

 

Important Information About the Fund

ProShares UltraPro Russell2000 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the return of the Russell 2000 ® Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index containing approximately 2000 of the smallest companies in the Russell 3000 ® Index or approximately 8% of the total market capitalization of the Russell 3000 ® Index, which in turn represents approximately 98% of the investable U.S. equity market. As of June 30, 2010, the Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $555 million. The Index is published under the Bloomberg ticker symbol “RTY.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   2.28%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.03%

Fee Waiver/Reimbursement**

   -2.08%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses
 

Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $740

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 3% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as three times (300%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction,



Table of Contents

LOGO

 

52   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro Russell2000

 

   

two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts

   

invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.


 


Table of Contents

LOGO

 

UltraPro Russell2000    Ultra MarketCap ProShares  ::  proshares.com  ::   53

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -180%   -93.8%   -94.7%   -97.0%   -98.8%   -99.7%
 
-50%   -150%   -87.9%   -89.6%   -94.1%   -97.7%   -99.4%
 
-40%   -120%   -79.0%   -82.1%   -89.8%   -96.0%   -98.9%
 
-30%   -90%   -66.7%   -71.6%   -83.8%   -93.7%   -98.3%
 
-20%   -60%   -50.3%   -57.6%   -75.8%   -90.5%   -97.5%
 
-10%   -30%   -29.3%   -39.6%   -65.6%   -86.5%   -96.4%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   30%   29.2%   10.3%   -37.1%   -75.4%   -93.4%
 
20%   60%   67.7%   43.3%   -18.4%   -68.0%   -91.4%
 
30%   90%   113.2%   82.1%   3.8%   -59.4%   -89.1%
 
40%   120%   166.3%   127.5%   29.6%   -49.2%   -86.3%
 
50%   150%   227.5%   179.8%   59.4%   -37.6%   -83.2%
 
60%   180%   297.5%   239.6%   93.5%   -24.2%   -79.6%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 30.66%. The Index’s highest volatility rate during the five year period was 53.68% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.38%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

54   ::  proshares.com  ::  Ultra MarketCap ProShares    UltraPro Russell2000

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition,

   

small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since February 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since February 2010   Director of Portfolio Management
Hratch Najarian   Since February 2010   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Russell1000 Value    Ultra Style ProShares  ::  proshares.com  ::   55

 

Important Information About the Fund

ProShares Ultra Russell1000 Value (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell 1000 ® Value Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of large-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 1000 ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $292 billion. The average capitalization of the companies comprising the Index was approximately $11 billion. The Index is published under the Bloomberg ticker symbol “RLV.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.12%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.87%

Fee Waiver/Reimbursement*

   -0.92%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $498   $925   $2,115

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 68% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

56   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell1000 Value

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 28.33% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the

   

referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.02%. The Index’s



Table of Contents

LOGO

 

Ultra Russell1000 Value    Ultra Style ProShares  ::  proshares.com  ::   57

 

highest volatility rate during the five year period was 50.17% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -1.60%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to

   

receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary



Table of Contents

LOGO

 

58   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell1000 Value

 

   

market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Value Investing Risk  — Value investing carries the risk that the market will not recognize a security’s intrinsic value for a long time, or that a stock deemed to be undervalued by ProShare Advisors may actually be appropriately priced or overvalued.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/2009): 37.97%

Worst Quarter (ended 12/31/2008): -47.69%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -12.70%.

 

Average Annual Total Returns

  

 
As of December 31, 2009    One
Year
    Since
Inception
    Inception
Date
Before Taxes    28.07   -30.89   2/20/07
After Taxes on Distributions    27.76   -31.16  
After Taxes on Distributions and Sale of Shares    18.47   -24.62  
Russell 1000 Value Index #    19.69   -10.39  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio
Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Russell1000 Growth    Ultra Style ProShares  ::  proshares.com  ::   59

 

Important Information About the Fund

ProShares Ultra Russell1000 Growth (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell 1000 ® Growth Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of large-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 1000 ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $292 billion. The average capitalization of the companies comprising the Index was approximately $12.5 billion. The Index is published under the Bloomberg ticker symbol “RLG.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.76%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.51%

Fee Waiver/Reimbursement*

   -0.56%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $422   $771   $1,754

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 53% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined



Table of Contents

LOGO

 

60   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell1000 Growth

 

   

investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving

   

its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 23.25%. The Index’s



Table of Contents

LOGO

 

Ultra Russell1000 Growth    Ultra Style ProShares  ::  proshares.com  ::   61

 

highest volatility rate during the five year period was 42.31% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.39%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to

   

receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Growth Investing Risk  — An investment in growth stocks may be susceptible to rapid price swings, especially during periods of economic uncertainty. Growth stocks typically have little or no dividend income to cushion the effect of adverse market conditions and may be particularly volatile in the event of earnings disappointments or other financial difficulties experienced by the issuer.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage



Table of Contents

LOGO

 

62   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell1000 Growth

 

   

of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/2009): 32.83%

Worst Quarter (ended 12/31/2008): -46.83%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -16.74%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   74.42%   -17.17%   2/20/07
After Taxes on Distributions   74.18%   -17.58%  
After Taxes on Distributions and Sale of Shares   48.57%   -14.29%  
Russell 1000 Growth Index #   37.21%   -3.42%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Russell MidCap Value    Ultra Style ProShares  ::  proshares.com  ::   63

 

Important Information About the Fund

ProShares Ultra Russell MidCap Value (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell Midcap ® Value Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of mid-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell Midcap ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $24 billion. The average capitalization of the companies comprising the Index was approximately $4 billion. The Index is published under the Bloomberg ticker symbol “RMV.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.02%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.77%

Fee Waiver/Reimbursement*

   -0.82%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $477   $883   $2,016

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 45% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on



Table of Contents

LOGO

 

64   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell MidCap Value

 

   

particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 29.09% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

Ultra Russell MidCap Value    Ultra Style ProShares  ::  proshares.com  ::   65

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 28.00%. The Index’s highest volatility rate during the five year period was 51.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.81%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the

   

credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are



Table of Contents

LOGO

 

66   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell MidCap Value

 

   

measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Value Investing Risk  — Value investing carries the risk that the market will not recognize a security’s intrinsic value for a long time, or that a stock deemed to be undervalued by ProShare Advisors may actually be appropriately priced or overvalued.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/2009): 50.14%

Worst Quarter (ended 12/31/2008): -54.31%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -5.42%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   57.54%   -29.35%   2/20/07
After Taxes on Distributions   57.25%   -29.58%  
After Taxes on Distributions and Sale of Shares   37.60%   -23.52%  
Russell Midcap Value Index #   34.20%   -9.07%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio Manager  

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager


Table of Contents

LOGO

 

Ultra Russell MidCap Value    Ultra Style ProShares  ::  proshares.com  ::   67

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

68   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell MidCap Growth

 

Important Information About the Fund

ProShares Ultra Russell MidCap Growth (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell Midcap ® Growth Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of mid-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell Midcap ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $13.7 billion. The average capitalization of the companies comprising the Index was approximately $4 billion. The Index is published under the Bloomberg ticker symbol “RDG.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.00%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.75%

Fee Waiver/Reimbursement*

   -0.80%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised.
 

Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $473   $874   $1,996

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 48% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined



Table of Contents

LOGO

 

Ultra Russell MidCap Growth    Ultra Style ProShares  ::  proshares.com  ::   69

 

   

investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the consumer goods industry group, which comprised approximately 24.96% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

70   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell MidCap Growth

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.02%. The Index’s highest volatility rate during the five year period was 48.99% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.39%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Consumer Goods Industry Risk  — The Fund is subject to risks faced by companies in the consumer goods economic sector to the same extent as the Index is so concentrated, including: governmental regulation affecting the permissibility of using various food additives and production methods could affect profitability; new laws or litigation that may adversely affect tobacco companies; fads, marketing campaigns and other factors affecting supply and demand that may strongly affect securities prices and profitability of food, soft drink and fashion related products; and international events that may affect food and beverage companies that derive a substantial portion of their net income from foreign countries. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the

securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Growth Investing Risk  — An investment in growth stocks may be susceptible to rapid price swings, especially during periods of economic uncertainty. Growth stocks typically have little or no dividend income to cushion the effect of adverse market conditions and may be particularly volatile in the event of earnings disappointments or other financial difficulties experienced by the issuer.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.



Table of Contents

LOGO

 

Ultra Russell MidCap Growth    Ultra Style ProShares  ::  proshares.com  ::   71

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/2009): 41.61%

Worst Quarter (ended 12/31/2008): -54.60%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -9.56%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   92.38%   -23.17%   2/20/07
After Taxes on Distributions   92.33%   -23.50%  
After Taxes on Distributions and Sale of Shares   60.08%   -18.93%  
Russell Midcap Growth Index #   46.29%   -5.59%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio Manager  

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager


Table of Contents

LOGO

 

72   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell MidCap Growth

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Russell2000 Value    Ultra Style ProShares  ::  proshares.com  ::   73

 

Important Information About the Fund

ProShares Ultra Russell2000 Value (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell 2000 ® Value Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of small-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 2000 ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $49 million and $2.2 billion. The average capitalization of the companies comprising the Index was approximately $527 million. The Index is published under the Bloomberg ticker symbol “RUJ.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.37%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.12%

Fee Waiver/Reimbursement*

   -1.17%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $551   $1,031   $2,359

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 70% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular



Table of Contents

LOGO

 

74   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell2000 Value

 

   

predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 37.83% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

Ultra Russell2000 Value    Ultra Style ProShares   ::  proshares.com  ::   75

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 32.25%. The Index’s highest volatility rate during the five year period was 57.26% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.48%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the

   

credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are



Table of Contents

LOGO

 

76   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell2000 Value

 

   

measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Value Investing Risk  — Value investing carries the risk that the market will not recognize a security’s intrinsic value for a long time, or that a stock deemed to be undervalued by ProShare Advisors may actually be appropriately priced or overvalued.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/2009): 47.62%

Worst Quarter (ended 12/31/2008): -52.47%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -7.45%.

 

Average Annual Total Returns

  

   
As of December 31, 2009    One
Year
    Since
Inception
    Inception
Date
Before Taxes    23.84   -32.32   2/20/07
After Taxes on Distributions    23.65   -32.51  
After Taxes on Distributions and Sale of Shares    15.61   -25.66  
Russell 2000 Value Index #    20.58   -9.96  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager


Table of Contents

LOGO

 

Ultra Russell2000 Value    Ultra Style ProShares  ::  proshares.com  ::   77

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

78   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell2000 Growth

 

Important Information About the Fund

ProShares Ultra Russell2000 Growth (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Russell 2000 ® Growth Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of small-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 2000 ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $576 million. The Index is published under the Bloomberg ticker symbol “RUO.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.05%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.80%

Fee Waiver/Reimbursement*

   -0.85%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised.
 

Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $484   $895   $2,046

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 60% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on



Table of Contents

LOGO

 

Ultra Russell2000 Growth    Ultra Style ProShares  ::  proshares.com  ::   79

 

   

particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the consumer goods industry group which comprised approximately 28.77% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of

   

the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

80   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell2000 Growth

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 1.14%. The Index’s highest volatility rate during the five year period was 50.63% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 29.47%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Consumer Goods Industry Risk  — The Fund is subject to risks faced by companies in the consumer goods economic sector to the same extent as the Index is so concentrated, including: governmental regulation affecting the permissibility of using various food additives and production methods could affect profitability; new laws or litigation that may adversely affect tobacco companies; fads, marketing campaigns and other factors affecting supply and demand that may strongly affect securities prices and profitability of food, soft drink and fashion related products; and international events that may affect food and beverage companies that derive a substantial portion of their net income from foreign countries, they may be impacted by international events. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the

securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Growth Investing Risk  — An investment in growth stocks may be susceptible to rapid price swings, especially during periods of economic uncertainty. Growth stocks typically have little or no dividend income to cushion the effect of adverse market conditions and may be particularly volatile in the event of earnings disappointments or other financial difficulties experienced by the issuer.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.



Table of Contents

LOGO

 

Ultra Russell2000 Growth    Ultra Style ProShares  ::  proshares.com  ::   81

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 06/30/2009): 47.46%

Worst Quarter (ended 12/31/2008): -55.03%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -8.07%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   60.39%   -24.50%   2/20/07
After Taxes on Distributions   60.39%   -24.62%  
After Taxes on Distributions and Sale of Shares   39.25%   -19.91%  

Russell 2000 Growth

Index #

  34.47%   -6.01  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager


Table of Contents

LOGO

 

82   ::  proshares.com  ::  Ultra Style ProShares    Ultra Russell2000 Growth

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Basic Materials    Ultra Sector ProShares  ::  proshares.com  ::   83

 

Important Information About the Fund

ProShares Ultra Basic Materials (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Basic Materials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the basic materials industry, among others, of the U.S. equity market. Component companies are involved in the production of aluminum, steel, non-ferrous metals, commodity chemicals, specialty chemicals, forest products, paper products, as well as the mining of precious metals and coal. As of June 30, 2010, the Index included companies with capitalizations between $509 million and $31 billion. The average capitalization of the companies comprising the Index was approximately $5 billion. The Index is published under the Bloomberg ticker symbol “DJUSBM.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.25%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.00%

Fee Waiver/Reimbursement*

   -0.05%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $313   $548   $1,220

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 93% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

84   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Basic Materials

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the chemicals industry group, which comprised approximately 53.02% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered

   

aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Basic Materials Industry Risk  — The Fund is subject to risks faced by companies in the basic materials economic sector to the same extent as the Index is so concentrated, including: adverse effects from commodity price volatility, exchange rates, import controls and increased competition; the possibility that production of industrial materials will exceed demand as a result of overbuilding or economic downturns, leading to poor investment returns; risk for environmental damage and product liability claims; and adverse effects from depletion of resources, technical progress, labor relations and government regulations. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

Ultra Basic Materials    Ultra Sector ProShares  ::  proshares.com  ::   85

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 36.34%. The Index’s highest volatility rate during the five year period was 64.89% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 5.28%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

86   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Basic Materials

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 09/30/2009): 56.54%

Worst Quarter (ended 12/31/2008): -66.86%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -23.26%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   126.18%   -19.00%   1/30/07
After Taxes on Distributions   125.87%   -20.09%  
After Taxes on Distributions and Sale of Shares   82.19%   -15.41%  
Dow Jones U.S. Basic Materials Index #   65.51%   1.40%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager


Table of Contents

LOGO

 

Ultra Basic Materials    Ultra Sector ProShares  ::  proshares.com  ::   87

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

88   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Nasdaq Biotechnology

 

Important Information About the Fund

ProShares Ultra Nasdaq Biotechnology (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Nasdaq Biotechnology Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a modified capitalization weighted Index that includes securities of NASDAQ listed companies that are classified as either biotechnology or pharmaceutical according to the Industry Classification Benchmark (“ICB”) which also meet other eligibility criteria determined by NASDAQ, including minimum market capitalization and liquidity requirements. As of June 30, 2010, the Index included companies with capitalizations between $88 million and $50 billion. The average capitalization of the companies comprising the Index was approximately $2.4 billion. The Index is published under the Bloomberg ticker symbol “NBI.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   3.63%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   4.38%

Fee Waiver/Reimbursement**

   -3.43%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011.
 

After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $1,014

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/07/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 5% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in



Table of Contents

LOGO

 

Ultra Nasdaq Biotechnology    Ultra Sector ProShares  ::  proshares.com  ::   89

 

   

rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the biotechnology industry group, which comprised approximately 100% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create

   

leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Biotechnology Industry Risk  — The Fund is subject to risks faced by companies in the biotechnology economic sector to the same extent as the Index is so concentrated, including: heavy dependence on patents and intellectual property rights, with profitability affected by the loss or impairment of such rights; risks of new technologies and competitive pressures; large expenditures on research and development of products or services that may not prove commercially successful or may become obsolete quickly; regulations and restrictions imposed by the Food and Drug Administration, the Environmental Protection Agency, state and local governments, and foreign regulatory authorities; and thin capitalization and limited product lines, markets, financial resources or personnel. Further, stocks in the Index may underperform fixed income investments and stock market indices that track other markets, segments and sectors. Moreover, stock prices of biotechnology companies are very volatile, particularly when their products are up for regulatory approval and/or under regulatory scrutiny.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.


 


Table of Contents

LOGO

 

90   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Nasdaq Biotechnology

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 23.73%. The Index’s highest volatility rate during the five year period was 38.18% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.17%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

Ultra Nasdaq Biotechnology    Ultra Sector ProShares  ::  proshares.com  ::   91

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on The NASDAQ Stock Market (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since April 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since April 2010   Director of Portfolio Management
Michael Neches   Since April 2010   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

92   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Consumer Goods

 

Important Information About the Fund

ProShares Ultra Consumer Goods (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Consumer Goods SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of consumer spending in the goods industry, among others, of the U.S. equity market. Component companies include automobiles and auto parts and tires, brewers and distillers, farming and fishing, durable and non-durable household product manufacturers, cosmetic companies, food and tobacco products, clothing, accessories and footwear. As of June 30, 2010, the Index included companies with capitalizations between $390 million and $173 billion. The average capitalization of the companies comprising the Index was approximately $9 billion. The Index is published under the Bloomberg ticker symbol “DJUSNC.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.69%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.44%

Fee Waiver/Reimbursement*

   -0.49%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $407   $740   $1,682

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 24% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on



Table of Contents

LOGO

 

Ultra Consumer Goods    Ultra Sector ProShares  ::  proshares.com  ::   93

 

   

particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment

   

exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Consumer Goods Industry Risk  — The Fund is subject to risks faced by companies in the consumer goods economic sector to the same extent as the Index is so concentrated, including: governmental regulation affecting the permissibility of using various food additives and production methods could affect profitability; new laws or litigation that may adversely affect tobacco companies; fads, marketing campaigns and other factors affecting supply and demand that may strongly affect securities prices and profitability of food, soft drink and fashion related products; and international events that may affect food and beverage companies that derive a substantial portion of their net income from foreign countries. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

94   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Consumer Goods

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 18.26%. The Index’s highest volatility rate during the five year period was 32.78% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.07%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

Ultra Consumer Goods    Ultra Sector ProShares  ::  proshares.com  ::   95

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/2009): 29.96%

Worst Quarter (ended 12/31/2008): -38.10%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -6.77%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   45.51%   -8.58%   1/30/07
After Taxes on Distributions   45.17%   -9.01%  
After Taxes on Distributions and Sale of Shares   29.89%   -7.33%  
Dow Jones U.S. Consumer Goods Index #   23.86%   -0.22%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager


Table of Contents

LOGO

 

96   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Consumer Goods

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Consumer Services    Ultra Sector ProShares  ::  proshares.com  ::   97

 

Important Information About the Fund

ProShares Ultra Consumer Services (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Consumer Services SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of consumer spending in the services industry, among others, of the U.S. equity market. Component companies include airlines, broadcasting and entertainment, apparel and broadline retailers, food and drug retailers, media agencies, publishing, gambling, hotels, restaurants and bars, and travel and tourism. As of June 30, 2010, the Index included companies with capitalizations between $471 million and $102 billion. The average capitalization of the companies comprising the Index was approximately $6.5 billion. The Index is published under the Bloomberg ticker symbol “DJUSCY.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.09%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.84%

Fee Waiver/Reimbursement*

   -0.89%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $492   $912   $2,086

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 42% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

98   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Consumer Services

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the general retailers and media industry groups, which comprised approximately 42.11% and 26.14%, respectively, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered

   

aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Consumer Services Industry Risk  — The Fund is subject to risks faced by companies in the consumer services industry to the same extent as the Index is so concentrated, including: the fact that securities prices and profitability may be tied closely to the performance of the domestic and international economy, interest rates, competition and consumer confidence; heavy dependence on disposable household income and consumer spending; severe competition; and changes in demographics and consumer tastes, which can affect the success of consumer products. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

Ultra Consumer Services    Ultra Sector ProShares  ::  proshares.com  ::   99

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 24.01%. The Index’s highest volatility rate during the five year period was 42.77% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.62%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

100   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Consumer Services

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/2009): 37.45%

Worst Quarter (ended 12/31/2008): -42.69%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -7.30%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   63.99%   -21.67%   1/30/07
After Taxes on Distributions   63.86%   -21.80%  
After Taxes on Distributions and Sale of Shares   41.69%   -17.71%  
Dow Jones U.S. Consumer Services Index #   33.68%   -5.93%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager


Table of Contents

LOGO

 

Ultra Consumer Services    Ultra Sector ProShares  ::  proshares.com  ::   101

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

102   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Financials

 

Important Information About the Fund

ProShares Ultra Financials (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Financials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the financial services industry, among others, of the U.S. equity market. Component companies include regional banks; major U.S. domiciled international banks; full line, life, and property and casualty insurance companies; companies that invest, directly or indirectly in real estate; diversified financial companies such as Fannie Mae, credit card issuers, check cashing companies, mortgage lenders and investment advisors; securities brokers and dealers including investment banks, merchant banks and online brokers; and publicly traded stock exchanges. As of June 30, 2010, the Index included companies with capitalizations between $430 million and $145 billion. The average capitalization of the companies comprising the Index was approximately $7 billion. The Index is published under the Bloomberg ticker symbol “DJUSFN.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.21%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.96%

Fee Waiver/Reimbursement*

   -0.01%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95%through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $305   $530   $1,177

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 32% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a



Table of Contents

LOGO

 

Ultra Financials    Ultra Sector ProShares  ::  proshares.com  ::   103

 

   

day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the banks industry group, which comprised approximately 40.44% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to

   

potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

104   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Financials

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 43.08%. The Index’s highest volatility rate during the five year period was 84.80% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -9.87%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an

   

instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter- industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors



Table of Contents

LOGO

 

Ultra Financials    Ultra Sector ProShares  ::  proshares.com  ::   105

 

   

purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/2009): 51.00%

Worst Quarter (ended 12/31/2008): -66.45%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -11.40%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -5.42%   -57.17%   1/30/07
After Taxes on Distributions   -5.53%   -57.32%  
After Taxes on Distributions and Sale of Shares   -3.46%   -40.21%  
Dow Jones U.S. Financials Index #   17.11%   -22.48%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

106   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Health Care

 

Important Information About the Fund

ProShares Ultra Health Care (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Health Care SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the healthcare industry, among others, of the U.S. equity market. Component companies include health care providers, biotechnology companies, medical supplies, advanced medical devices and pharmaceuticals. As of June 30, 2010, the Index included companies with capitalizations between $400 million and $163 billion. The average capitalization of the companies comprising the Index was approximately $9.8 billion. The Index is published under the Bloomberg ticker symbol “DJUSHC.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.50%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.25%

Fee Waiver/Reimbursement*

   -0.30%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five
 

years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $367   $657   $1,485

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 50% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the



Table of Contents

LOGO

 

Ultra Health Care    Ultra Sector ProShares  ::  proshares.com  ::   107

 

   

parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the pharmaceuticals & biotechnology and healthcare equipment & services industry groups, which comprised approximately 62.16% and 37.84%, respectively, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of

 

the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

 


Table of Contents

LOGO

 

108   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Health Care

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 18.87%. The Index’s highest volatility rate during the five year period was 33.99% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.76%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Health Care Industry Risk  — The Fund is subject to risks faced by companies in the healthcare economic sector to the same extent as the Index is so concentrated, including: heavy dependence on patent protection, with profitability affected by the expiration of patents; expenses and losses from extensive litigation based on product liability and similar claims; competitive forces that may make it difficult to raise prices and, in fact, may result in price discounting; the long and costly process for obtaining new product approval by the Food and Drug Administration; the difficulty healthcare providers may have obtaining staff to deliver service; susceptibility to product obsolescence; and thin capitalization and limited product lines, markets, financial resources or personnel. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares



Table of Contents

LOGO

 

Ultra Health Care    Ultra Sector ProShares  ::  proshares.com  ::   109

 

   

should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 09/30/2009): 19.15%

Worst Quarter (ended 12/31/2008): -30.64%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -17.06%.

 

Average Annual Total Returns

   
As of December 31, 2009  

One

Year

  Since
Inception
  Inception
Date
Before Taxes   39.30%   -9.15%   1/30/07
After Taxes on Distributions   38.95%   -9.61%  

After Taxes on Distributions

and Sale of Shares

  25.90%   -7.83%  
Dow Jones U.S. Health Care Index #   21.71%   -0.26%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

110   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Industrials

 

Important Information About the Fund

ProShares Ultra Industrials (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Industrials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the industrial industry, among others, of the U.S. equity market. Component companies include building materials, heavy construction, factory equipment, heavy machinery, industrial services, pollution control, containers and packaging, industrial diversified, air freight, marine transportation, railroads, trucking, land-transportation equipment, shipbuilding, transportation services, advanced industrial equipment, electric components and equipment, and aerospace. As of June 30, 2010, the Index included companies with capitalizations between $382 million and $154 billion. The average capitalization of the companies comprising the Index was approximately $5.6 billion. The Index is published under the Bloomberg ticker symbol “DJUSIN.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.57%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.32%

Fee Waiver/Reimbursement*

   -0.37%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a
 

percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $382   $688   $1,558

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 14% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction,



Table of Contents

LOGO

 

Ultra Industrials    Ultra Sector ProShares  ::  proshares.com  ::   111

 

   

two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

112   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Industrials

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.43%. The Index’s highest volatility rate during the five year period was 47.64% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.07%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Industrial Industry Risk  — The Fund is subject to risks faced by companies in the industrial economic sector to the same extent as the Index is so concentrated, including: effects on stock prices by supply and demand both for their specific product or service and for industrial sector products in general; decline in demand for products due to rapid technological developments and frequent new product introduction; effects on securities prices and profitability from government regulation, world events and economic conditions; and risks for environmental damage and product liability claims. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are



Table of Contents

LOGO

 

Ultra Industrials    Ultra Sector ProShares  ::  proshares.com  ::   113

 

   

measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 09/30/2009): 44.74%

Worst Quarter (ended 12/31/2008): -49.89%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -8.06%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   39.65%   -22.12%   1/30/07
After Taxes on Distributions   39.44%   -22.73%  
After Taxes on Distributions and Sale of Shares   25.93%   -18.11%  
Dow Jones U.S. Industrials Index #   26.07%   -5.11%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

114   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Oil & Gas

 

Important Information About the Fund

ProShares Ultra Oil & Gas (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Oil & Gas Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the oil and gas industry, among others, of the U.S. equity market. Component companies include exploration and production, integrated oil and gas, oil equipment and services, pipelines, renewable energy equipment companies and alternative fuel producers. As of June 30, 2010, the Index included companies with capitalizations between $447 million and $291 billion. The average capitalization of the companies comprising the Index was approximately $12 billion. The Index is published under the Bloomberg ticker symbol “DJUSEN.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.24%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.99%

Fee Waiver/Reimbursement*

   -0.04%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $311   $543   $1,209

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 61% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

Ultra Oil & Gas    Ultra Sector ProShares  ::  proshares.com  ::   115

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the integrated oil and gas industry group, which comprised approximately 77.09% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

116   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Oil & Gas

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 35.56%. The Index’s highest volatility rate during the five year period was 62.94% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.89%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Energy Industry Risk  — The Fund is subject to risks faced by companies in the energy sector to the same extent as the Index is so concentrated, including: effects on profitability from changes in worldwide energy prices and exploration, and production spending; adverse effects from changes in exchange rates, government regulation, world events and economic conditions; market, economic and political risks of the countries where energy companies are located or do business; and risk for environmental damage claims. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may



Table of Contents

LOGO

 

Ultra Oil & Gas    Ultra Sector ProShares  ::  proshares.com  ::   117

 

   

not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 06/30/2008): 36.44%

Worst Quarter (ended 12/31/2008): -53.55%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -27.12%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   19.85%   -17.85%   1/30/07
After Taxes on Distributions   19.72%   -19.02%  
After Taxes on Distributions and Sale of Shares   13.02%   -14.74%  
Dow Jones U.S. Oil & Gas Index #   17.26%   1.09%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

118   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Real Estate

 

Important Information About the Fund

ProShares Ultra Real Estate (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Real Estate SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the real estate sector of the U.S. equity market. Component companies include real estate holding and development and real estate services companies and real estate investment trusts (“REITs”) that invest in industrial, offices and retail properties REITs are passive investment vehicles that invest primarily in income-producing real estate or real estate related loans or interests. As of June 30, 2010, the Index included companies with capitalizations between $641 million and $23 billion. The average capitalization of the companies comprising the Index was approximately $3.5 billion. The Index is published under the Bloomberg ticker symbol “DJUSRE.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.24%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.99%

Fee Waiver/Reimbursement*

   -0.04%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised.
 

Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $311   $543   $1,209

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 29% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular



Table of Contents

LOGO

 

Ultra Real Estate    Ultra Sector ProShares  ::  proshares.com  ::   119

 

   

predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the real estate industry group, which comprised approximately 100% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of

   

the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

120   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Real Estate

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 48.17%. The Index’s highest volatility rate during the five year period was 94.35% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -1.12%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Real Estate    Ultra Sector ProShares  ::  proshares.com  ::   121

 

   

Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Real Estate Industry Risk  — The Fund is subject to risks faced by companies in the real estate industry to the same extent as the Index is so concentrated, including: adverse changes in national, state or local real estate conditions (such as oversupply of or reduced demand for space and changes in market rental rates); obsolescence of properties; changes in the availability, cost and terms of mortgage funds; the impact of environmental laws; failure to comply with the federal tax requirements affecting REITs which could subject a REIT to federal income taxation; and the risk that the federal tax requirement that a REIT distribute substantially all of its net income to its shareholders could result in a REIT having insufficient capital for future expenditures. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 09/30/2009): 68.60%

Worst Quarter (ended 12/31/2008): -75.93%

The year-to-date return as of the most recent quarter, which ended June 30, 2009, was 3.87%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   11.31%   -53.18%   1/30/07
After Taxes on Distributions   11.30%   -53.55%  
After Taxes on Distributions and Sale of Shares   7.36%   -38.34%  
Dow Jones U.S. Real Estate Index #   30.81%   -16.23%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

122   ::  proshares.com  ::  Ultra Sector ProShares    Ultra KBW Regional Banking

 

Important Information About the Fund

ProShares Ultra KBW Regional Banking (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the KBW Regional Banking Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The KBW Regional Banking Index is an equal-weighted index that seeks to provide diverse regional banking exposure. The Index includes stocks of 50 publicly traded companies that do business as regional banks or thrifts. Component companies include leading regional banks or thrifts listed on a U.S. exchange. As of June 30, 2010, the Index included companies with capitalizations between approximately $429 million and $6.4 billion. The average capitalization of the companies comprising the Index was approximately $1.3 billion. The Index is published under the Bloomberg ticker symbol “KRX.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   4.15%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   4.90%

Fee Waiver/Reimbursement**

   -3.95%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through
 

September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $1,118

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/20/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 24% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in



Table of Contents

LOGO

 

Ultra KBW Regional Banking    Ultra Sector ProShares  ::  proshares.com  ::   123

 

   

rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the banking industry group, which comprised approximately 100% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to

   

potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Banking Industry Risk  — The Fund is subject to risks faced by companies in the banking economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation and/or nationalization that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects on profitability due to increases in interest rates or loan losses (which usually increase in economic downturns, which could lead to insolvency or other negative consequences); severe price competition; and increased inter-industry consolidation and compression. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

124   ::  proshares.com  ::  Ultra Sector ProShares    Ultra KBW Regional Banking

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 43.08%. The Index’s highest volatility rate during the five year period was 80.67% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -12.91%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

Ultra KBW Regional Banking    Ultra Sector ProShares  ::  proshares.com  ::   125

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

 

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since April 2010  

Chief Investment

Officer

Howard S. Rubin,

CFA

  Since April 2010  

Director of

Portfolio

Management

Michael Neches   Since April 2010   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

126   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Semiconductors

 

Important Information About the Fund

ProShares Ultra Semiconductors (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Semiconductor SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the semiconductor subsector of the U.S. equity market. Component companies are engaged in the production of semiconductors and other integrated chips, as well as other related products such as semiconductor capital equipment and mother-boards. As of June 30, 2010, the Index included companies with capitalizations between $459 million and $108 billion. The average capitalization of the companies comprising the Index was approximately $5.9 billion. The Index is published under the Bloomberg ticker symbol “DJUSSC.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.36%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.11%

Fee Waiver/Reimbursement*

   -0.16%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example:  This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $337   $596   $1,337

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 61% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

Ultra Semiconductors    Ultra Sector ProShares  ::  proshares.com  ::   127

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. Because all of the securities included in the Index are issued by companies in the semiconductor industry group, the Fund will be concentrated approximately 100% in the semiconductor industry.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

128   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Semiconductors

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 32.49%. The Index’s highest volatility rate during the five year period was 52.98% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -2.61%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the

   

credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Semiconductors    Ultra Sector ProShares  ::  proshares.com  ::   129

 

   

Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Semiconductors Industry Risk  — The Fund is subject to risks faced by companies in the semiconductor industry to the same extent as the Index is so concentrated, including: intense competition, both domestically and internationally, including competition from subsidized foreign competitors with lower production costs; wide fluctuations in securities prices due to risks of rapid obsolescence of products; economic performance of the customers of semiconductor companies, their research costs and the risks that their products may not prove commercially successful; capital equipment expenditures that could be substantial and suffer from rapid obsolescence; and thin capitalization and limited product lines, markets, financial resources or personnel. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/2009): 45.02%

Worst Quarter (ended 12/31/2008): -52.84%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -19.85%.

 

Average Annual Total Returns

  

 
As of December 31, 2009    One
Year
    Since
Inception
    Inception
Date
Before Taxes    137.73   -20.36   1/30/07
After Taxes on Distributions    137.42   -20.96  
After Taxes on Distributions and Sale of Shares    89.72   -16.80  
Dow Jones U.S. Semiconductor Index #    66.98   -2.63  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin, CFA   Since December 2007   Director of
Portfolio
Management
Michael Neches   Since January 2007   Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

130   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Technology

 

Important Information About the Fund

ProShares Ultra Technology (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Technology Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the technology industry, among others, of the U.S. equity market. Component companies include those involved in computers and office equipment, software, communications technology, semiconductors, diversified technology services and Internet services. As of June 30, 2010, the Index included companies with capitalizations between $441 million and $228 billion. The average capitalization of the companies comprising the Index was approximately $10.9 billion. The Index is published under the Bloomberg ticker symbol “DJUSTC.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.31%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.06%

Fee Waiver/Reimbursement*

   -0.11%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five
 

years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example:  This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $326   $574   $1,284

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 57% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the



Table of Contents

LOGO

 

Ultra Technology    Ultra Sector ProShares  ::  proshares.com  ::   131

 

   

parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the technology hardware & equipment and software & computer services industry groups, which comprised approximately 57.12% and 43.88%, respectively, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

132   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Technology

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.01%. The Index’s highest volatility rate during the five year period was 44.81% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.30%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the

   

credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Technology    Ultra Sector ProShares  ::  proshares.com  ::   133

 

   

Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Technology Industry Risk  — The Fund is subject to risks faced by companies in the technology industry to the same extent as the Index is so concentrated. Securities of technology companies may be subject to greater volatility than stocks of companies in other market sectors. Technology companies may be affected by intense competition, obsolescence of existing technology, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel. Technology companies may experience dramatic and often unpredictable changes in growth rates and competition for qualified personnel. These companies also are heavily dependent on patent and intellectual property rights, the loss or impairment of which may adversely affect profitability. A small number of companies represent a large portion of the technology industries as a whole.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/2009): 42.11%

Worst Quarter (ended 12/31/2008): -49.79%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -21.42%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   145.04%   -8.10%   1/30/07
After Taxes on Distributions   145.03%   -8.44%  
After Taxes on Distributions and Sale of Shares   94.28%   -6.93%  
Dow Jones U.S. Technology Index #   64.48%   2.42%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin, CFA   Since December 2007   Director of
Portfolio
Management
Michael Neches   Since January 2007   Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

134   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Telecommunications

 

Important Information About the Fund

ProShares Ultra Telecommunications (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Select Telecommunications Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of U.S. stock market performance of fixed-line (regional and long-distance carriers) and mobile telephone services (cellular, satellite and paging services). As of June 30, 2010, the Index included companies with capitalizations between $610.9 million and $144 billion. The average capitalization of the companies comprising the Index was approximately $14 billion. The Index is published under the Bloomberg ticker symbol “DJSTEL.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.23%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.98%

Fee Waiver/Reimbursement*

   -1.03%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that
 

recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same.

Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $521   $972   $2,223

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 43% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The



Table of Contents

LOGO

 

Ultra Telecommunications    Ultra Sector ProShares  ::  proshares.com  ::   135

 

   

gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the fixed-line telecommunications industry group, which comprised approximately 82.69% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced Index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%


Table of Contents

LOGO

 

136   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Telecommunications

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.17%. The Index’s highest volatility rate during the five year period was 50.24% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.64%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the

   

credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds.



Table of Contents

LOGO

 

Ultra Telecommunications    Ultra Sector ProShares  ::  proshares.com  ::   137

 

   

Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Telecommunications Industry Risk  — The Fund is subject to risks faced by companies in the telecommunications economic sector to the same extent as the Index is so concentrated, including: a telecommunications market characterized by increasing competition and regulation by the Federal Communications Commission and various state regulatory authorities; the need to commit substantial capital to meet increasing competition, particularly in formulating new products and services using new technology; and technological innovations that may make various products and services obsolete. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows the Fund’s investment results and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (06/30/2009): 25.14%

Worst Quarter (03/31/2009): 9.64%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -12.12%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   46.18%   -25.12%   03/25/08
After Taxes on Distributions   45.49%   -25.75%  
After Taxes on Distributions and Sale of Shares   30.66%   -21.21%  
Dow Jones U.S. Select Telecommunications Index #   9.86%   -8.12%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since March 2008   Director of Portfolio Management
Michael Neches   Since March 2008   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

138   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Utilities

 

Important Information About the Fund

ProShares Ultra Utilities (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Dow Jones U.S. Utilities SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the utilities industry, among others, of the U.S. equity market. Component companies include electric utilities, gas utilities, multi-utilities and water utilities. As of June 30, 2010, the Index included companies with capitalizations between $394 million and $27.3 billion. The average capitalization of the companies comprising the Index was approximately $5.6 billion. The Index is published under the Bloomberg ticker symbol “DJUSUT.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.70%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.45%

Fee Waiver/Reimbursement*

   -0.50%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense
 

limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $409   $745   $1,692

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 16% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

Ultra Utilities    Ultra Sector ProShares  ::  proshares.com  ::   139

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the electricity and gas, water and multi-utilities industry groups, which comprised approximately 72.37% and 27.63%, respectively, of the market capitalization of the Index

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility;c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.68%. The Index’s highest volatility rate during the five year period was 40.06% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.18%.



Table of Contents

LOGO

 

140   ::  proshares.com  ::  Ultra Sector ProShares    Ultra Utilities

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Utilities Industry Risk  — The Fund is subject to risks faced by companies in the utilities economic sector to the same extent



Table of Contents

LOGO

 

Ultra Utilities    Ultra Sector ProShares  ::  proshares.com  ::   141

 

   

as the Index is so concentrated, including: review and limitation of rates by governmental regulatory commissions; the fact that the value of regulated utility debt instruments (and, to a lesser extent, equity securities) tends to have an inverse relationship to the movement of interest rates; the risk that utilities may engage in riskier ventures where they have little or no experience; as deregulation allows utilities to diversify outside of their original geographic regions and their traditional lines of business and greater competition as a result of deregulation, which may adversely affect profitability due to lower operating margins, higher costs and diversification into unprofitable business lines. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/2009): 22.26%

Worst Quarter (ended 9/30/2008): -36.31%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -13.70%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   18.99%   -14.89%   1/30/07
After Taxes on Distributions   18.46%   -15.81%  
After Taxes on Distributions and Sale of Shares   12.84%   -12.52%  
Dow Jones U.S. Utilities Index #   12.58%   -2.48%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

142   ::  proshares.com  ::   Ultra International ProShares    Ultra MSCI EAFE

 

Important Information About the Fund

ProShares Ultra MSCI EAFE (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the MSCI EAFE Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 85% of free float-adjusted, market capitalization in each industry group in developed market countries, excluding the U.S. and Canada. As of June 30, 2010, the Index consisted of the following 22 developed market country indexes: Australia, Austria, Belgium, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, and the United Kingdom. As of June 30, 2010, the Index included companies with capitalizations between $408 million and $167.8 billion. The average capitalization of the companies comprising the Index was approximately $9.1 billion. The Index is published under the Bloomberg ticker symbol “MXEA.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   1.24%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.99%

Fee Waiver/Reimbursement**

   -1.04%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Acquired Fund Fees and Expenses” for the fiscal year ended May 31, 2010 were less than 0.01% and are included in “Other Expense”.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors. within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $524   $976   $2,233

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/02/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 145% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

Ultra MSCI EAFE    Ultra International ProShares  ::  proshares.com  ::   143

 

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index.

Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (“ADRs”), Global Depositary Receipts (“GDRs”) and New York Shares (“NYSs”). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying securities in their national markets and currencies. GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in

securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

144   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI EAFE

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.64%. The Index’s highest volatility rate during the five year period was 38.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.35%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

Ultra MSCI EAFE    Ultra International ProShares  ::  proshares.com  ::   145

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors

   

purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid- sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment
Officer
Howard S. Rubin, CFA   Since June 2009   Director of
Portfolio
Management
Alexander Ilyasov   Since December 2009   Portfolio
Manager


Table of Contents

LOGO

 

146   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI EAFE

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra MSCI Emerging Markets    Ultra International ProShares  ::  proshares.com  ::   147

 

Important Information About the Fund

ProShares Ultra MSCI Emerging Markets (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the MSCI Emerging Markets Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 85% of free float-adjusted market capitalization in each industry group in emerging market countries. As of June 30, 2010, the Index consisted of the following 21 emerging market country indexes: Brazil, Chile, China, Colombia, Czech Republic, Egypt, Hungary, India, Indonesia, Korea, Malaysia, Mexico, Morocco, Peru, Philippines, Poland, Russia, South Africa, Taiwan, Thailand and Turkey. As of June 30, 2010, the Index included companies with capitalizations between $88 million and $70.4 billion. The average capitalization of the companies comprising the Index was approximately $3.9 billion. The Index is published under the Bloomberg ticker symbol “MXEF.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.80%

Acquired Fund Fees and Expenses*

   0.02%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.57%

Fee Waiver/Reimbursement**

   -0.60%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements*

   0.97%
    

 

* ”Acquired Fund Fees and Expenses” are not directly borne by the Fund and are not reflected in the Fund’s Financial Statements. Therefore, the amounts listed in “Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements” will differ from those presented in the Fund’s Financial Highlights.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$99

  $437   $798   $1,817

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/02/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 25% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

148   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Emerging Markets

 

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (ADRs), Global Depositary Receipts (GDRs) and New York Shares (NYSs). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying securities in their national markets and currencies. GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

 

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 25.30% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

Ultra MSCI Emerging Markets    Ultra International ProShares  ::  proshares.com  ::   149

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 25.92%. The Index’s highest volatility rate during the five year period was 43.32% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 13.06%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

150   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Emerging Markets

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

Because the Fund’s foreign investments will be in developing or “emerging market” countries, all the aforementioned factors are heightened and foreign investments risk is higher.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which

   

the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.



Table of Contents

LOGO

 

Ultra MSCI Emerging Markets    Ultra International ProShares  ::  proshares.com  ::   151

 

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

152   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Europe

 

Important Information About the Fund

ProShares Ultra MSCI Europe (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) of the return of the MSCI Europe Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free float-adjusted market capitalization-weighted Index that is designed to measure the equity market performance of the developed markets in Europe. The Index is divided into large- and mid-cap segments and targets approximately 85% of free float-adjusted market capitalization of the region. As of June 30, 2010, the Index consists of the following 16 developed market countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom. As of June 30, 2010, the Index included companies with capitalizations between $825 million and $168 billion. The average capitalization of the companies comprising the Index was approximately $12 billion. The Index is published under the Bloomberg ticker symbol “MXEU.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   10.75%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   11.50%

Fee Waiver/Reimbursement**

   -10.55%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $2,337

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/27/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such



Table of Contents

LOGO

 

Ultra MSCI Europe    Ultra International ProShares  ::  proshares.com  ::   153

 

instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (ADRs), Global Depositary Receipts (GDRs) and New York Shares (NYSs). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying securities in their national markets and currencies. GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in

securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments, Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and

(c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

154   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Europe

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.17%. The Index’s highest volatility rate during the five year period was 46.10% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.85%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over or underexposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under or over exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which a Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

Ultra MSCI Europe    Ultra International ProShares  ::  proshares.com  ::   155

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing

   

and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event than a diversified fund might be.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid- sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Funds. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since April 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since April 2010   Director of Portfolio Management
Alexander Ilyasov   Since April 2010   Portfolio Manager


Table of Contents

LOGO

 

156   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Europe

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value,

Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra MSCI Pacific ex-Japan    Ultra International ProShares  ::  proshares.com  ::   157

 

Important Information About the Fund

ProShares Ultra MSCI Pacific ex-Japan (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the MSCI Pacific ex-Japan Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free-float-adjusted, market capitalization-weighted index that is designed to measure the equity market performance of the developed markets in the eastern Pacific region, excluding Japan. The Index is divided into large- and mid-cap segments and targets approximately 85% of free float-adjusted market capitalization of the region. As of June 30, 2010, the Index consists of the following 4 developed market countries/cities: Australia, Hong Kong, New Zealand and Singapore. As of June 30, 2010, the Index included companies with capitalizations between $749.9 million and $106.7 billion. The average capitalization of the companies comprising the Index was approximately $7 billion. The Index is published under the Bloomberg ticker symbol “MXPCJ.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   11.44%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   12.19%

Fee Waiver/Reimbursement**

   -11.24%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $2,455

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/27/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

158   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Pacific ex-Japan

 

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (ADRs), Global Depositary Receipts (GDRs) and New York Shares (NYSs). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying securities in their national markets and currencies. GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may hold a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

 

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the financial services industry group, which comprised 47.53% of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

Ultra MSCI Pacific ex-Japan    Ultra International ProShares  ::  proshares.com  ::   159

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 28.13%. The Index’s highest volatility rate during the five year period was 46.79% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 7.88%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

160   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Pacific ex-Japan

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter- industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation

   

may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid- sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.



Table of Contents

LOGO

 

Ultra MSCI Pacific ex-Japan    Ultra International ProShares  ::  proshares.com  ::   161

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since April 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since April 2010   Director of Portfolio Management
Alexander Ilyasov   Since April 2010   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

162   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Brazil

 

Important Information About the Fund

ProShares Ultra MSCI Brazil (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the MSCI Brazil Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free-float-adjusted, market capitalization-weighted index that is designed to measure the equity market performance by targeting approximately 85% of the Brazilian market. The Index is divided into large- and mid-cap segments and targets approximately 85% of free float-adjusted market capitalization of the region. As of June 30, 2010, the Index included companies with capitalizations between $709 million and $46.8 billion. The average capitalization of the companies comprising the Index was approximately $6 billion. The Index is published under the Bloomberg ticker symbol “MXBR.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   10.45%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   11.20%

Fee Waiver/Reimbursement**

   -10.25%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $2,285

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/27/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

Ultra MSCI Brazil    Ultra International ProShares  ::  proshares.com  ::   163

 

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (ADRs), Global Depositary Receipts (GDRs) and New York Shares (NYSs). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying securities in their national markets and currencies. GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

 

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the materials industry groups, which comprised 26.20%, of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

164   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Brazil

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 43.76%. The Index’s highest volatility rate during the five year period was 72.10% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 25.51%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep

exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market.



Table of Contents

LOGO

 

Ultra MSCI Brazil    Ultra International ProShares  ::  proshares.com  ::   165

 

   

Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in Brazil it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in Brazil and subject to the related risks.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade

   

above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event than a diversified fund might be.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Funds. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.



Table of Contents

LOGO

 

166   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Brazil

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since April 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since April 2010   Director of Portfolio Management
Alexander Ilyasov   Since April 2010   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra FTSE/Xinhua China 25    Ultra International ProShares  ::  proshares.com  ::   167

 

Important Information About the Fund

ProShares Ultra FTSE/Xinhua China 25 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the FTSE/Xinhua China 25 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is comprised of 25 of the largest and most liquid Chinese stocks listed on the Hong Kong Stock Exchange. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $268 billion. The average capitalization of the companies comprising the Index was approximately $70 billion. The Index is published under the Bloomberg ticker symbol “XIN0I.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.56%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.31%

Fee Waiver/Reimbursement*

   -0.36%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $380   $684   $1,548

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/03/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index.

Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (ADRs), Global Depositary Receipts (GDRs) and New York Shares (NYSs). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying



Table of Contents

LOGO

 

168   ::  proshares.com  ::  Ultra International ProShares    Ultra FTSE/Xinhua China 25

 

   

securities in their national markets and currencies. GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the financial services industry group, which comprised 46.10% of the Index’s market capitalization.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

Ultra FTSE/Xinhua China 25    Ultra International ProShares  ::  proshares.com  ::   169

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 38.46%. The Index’s highest volatility rate during the five year period was 60.39% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 18.63%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep

exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

170   ::  proshares.com  ::  Ultra International ProShares    Ultra FTSE/Xinhua China 25

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in China it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in China and subject to the related risks.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which

   

the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.



Table of Contents

LOGO

 

Ultra FTSE/Xinhua China 25    Ultra International ProShares  ::  proshares.com  ::   171

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

172   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Japan

 

Important Information About the Fund

ProShares Ultra MSCI Japan (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the MSCI Japan Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 85% of free-float adjusted, market capitalization in each industry group in Japan. As of June 30, 2010, the Index included companies with capitalizations between $648 million and $96 billion. The average capitalization of the companies comprising the Index was approximately $6 billion. The Index is published under the Bloomberg ticker symbol “MXJP.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.29%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.04%

Fee Waiver/Reimbursement*

   -1.09%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $534   $998   $2,282

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/03/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (ADRs), Global Depositary Receipts (GDRs) and New York Shares (NYSs). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying securities in their national markets and currencies. GDRs are



Table of Contents

LOGO

 

Ultra MSCI Japan    Ultra International ProShares  ::  proshares.com  ::   173

 

   

receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

174   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Japan

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 25.51%. The Index’s highest volatility rate during the five year period was 39.51% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.04%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well



Table of Contents

LOGO

 

Ultra MSCI Japan    Ultra International ProShares  ::  proshares.com  ::   175

 

   

as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in Japan it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in Japan and subject to the related risks.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net

   

asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.



Table of Contents

LOGO

 

176   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Japan

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Ultra MSCI Mexico Investable Market    Ultra International ProShares  ::  proshares.com  ::   177

 

Important Information About the Fund

ProShares Ultra MSCI Mexico Investable Market (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the MSCI Mexico Investable Market Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free float-adjusted, market capitalization weighted index that is designed to measure the equity market performance of the Mexican equity market by capturing 99% of the (publicly available) total market capitalization. As of June 30, 2010, the Index included companies with capitalizations between $49 million and $45 billion. The average capitalization of the companies comprising the Index was approximately $3 billion. The Index is published under the Bloomberg ticker symbol “MZMXI.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   10.59%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   11.34%

Fee Waiver/Reimbursement**

   -10.39%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors LLC”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $2,310

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/27/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in equity securities, depositary receipts and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in equity securities, depositary receipts or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Depositary Receipts  — The Fund may invest in American Depositary Receipts (ADRs), Global Depositary Receipts (GDRs)



Table of Contents

LOGO

 

178   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Mexico Investable Market

 

   

and New York Shares (NYSs). ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company and are an alternative to purchasing the underlying securities in their national markets and currencies. GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. A NYS is a share of a New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home (foreign) market.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in stocks in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may hold a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the telecommunications services industry group, which comprised 34.94% of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index ,which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.


 


Table of Contents

LOGO

 

Ultra MSCI Mexico Investable Market    Ultra International ProShares  ::  proshares.com  ::   179

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 32.68%. The Index’s highest volatility rate during the five year period was 53.79% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 12.41%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and



Table of Contents

LOGO

 

180   ::  proshares.com  ::  Ultra International ProShares    Ultra MSCI Mexico Investable Market

 

   

economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in Mexico it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in Mexico and subject to the related risks.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net

   

asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid- sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Telecommunications Industry Risk  — The Fund is subject to risks faced by companies in the telecommunications economic sector to the same extent as the Index is so concentrated, including: a telecommunications market characterized by increasing competition and regulation by the Federal Communications Commission and various state regulatory authorities; the need to commit substantial capital to meet increasing competition, particularly in formulating new products and services using new technology; and technological innovations that may make various products and services obsolete. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.



Table of Contents

LOGO

 

Ultra MSCI Mexico Investable Market    Ultra International ProShares  ::  proshares.com  ::   181

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since April 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since April 2010   Director of Portfolio Management
Alexander Ilyasov   Since April 2010   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

182   ::  proshares.com  ::   Ultra Fixed-Income ProShares    Ultra 7-10 Year Treasury

 

Important Information About the Fund

ProShares Ultra 7-10 Year Treasury (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Barclays Capital 7-10 Year U.S. Treasury Bond Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes all publicly issued, U.S. Treasury securities that have a remaining maturity of between 7 and 10 years, are non-convertible, are denominated in U.S. dollars, are rated investment grade (at least Baa3 by Moody’s Investors Service, Inc. or BBB- by Standard and Poor’s Financial Services, LLC, are fixed rate, and have more than $250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. Excluded from the Index are certain special issues, such as flower bonds, targeted investor notes (“TINs”), U.S. Treasury inflation-protected securities (“TIPs”), state and local government bonds (“SLGs”), and coupon issues that have been stripped from assets already included. The Index is published under the Bloomberg ticker symbol “LT09TRUU.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, and interest income earned on cash and financial instruments, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   1.52%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.27%

Fee Waiver/Reimbursement**

   -1.32%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $582

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 01/19/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 136% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in U.S. Treasury securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in U.S. Treasury Securities or derivatives will typically be held in money market instruments.

 

 

Debt Securities  — The Fund may invest directly in U.S. Treasury securities.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in debt in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a



Table of Contents

LOGO

 

Ultra 7-10 Year Treasury    Ultra Fixed-Income ProShares  ::  proshares.com  ::   183

 

   

day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving

   

its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 7.35%. The Index’s highest volatility rate during the five year period was 11.07% (2009).



Table of Contents

LOGO

 

184   ::  proshares.com  ::  Ultra Fixed-Income ProShares    Ultra 7-10 Year Treasury

 

The Index’s annualized performance for the five year period ended June 30, 2010 was 6.29%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose

   

or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Debt Instrument Risk  — The Fund may invest in, or seek exposure to, debt instruments. Debt instruments may have varying levels of sensitivity to changes in interest rates, credit risk and other factors. Many types of debt instruments are subject to prepayment risk, which is the risk that the issuer of the security will repay principal prior to the maturity date. Debt instruments allowing prepayment may offer less potential for gains during a period of declining interest rates. In addition, changes in the credit quality of the issuer of a debt instrument can also affect the price of a debt instrument, as can an issuer’s default on its payment obligations. Such factors may cause the value of an investment in the Fund to decrease. Also, the securities of certain U.S. government agencies, authorities or instrumentalities in which the Fund may invest are neither issued by nor guaranteed as to principal and interest by the U.S. government, and may be exposed to credit risk.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Interest Rate Risk  — Interest rate risk is the risk that debt securities or certain financial instruments may fluctuate in value due to changes in interest rates. Commonly, investments subject to interest rate risk will decrease in value when interest rates rise and increase in value when interest rates decline. The value of securities with longer maturities may fluctuate more in response to interest rate changes than securities with shorter maturities.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Risk  — The Fund is subject to market risks that will affect the value of its Shares, including adverse issuer, political, regulatory, market or economic developments, as well as developments that impact specific economic sectors, industries or segments of the market.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be



Table of Contents

LOGO

 

Ultra 7-10 Year Treasury    Ultra Fixed-Income ProShares  ::  proshares.com  ::   185

 

   

created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event. This risk may be particularly acute when the Fund’s underlying Index comprises a small number of securities.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since January 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since January 2010   Director of Portfolio Management
Michelle Liu   Since January 2010   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

186   ::  proshares.com  ::  Ultra Fixed-Income ProShares    Ultra 20+ Year Treasury

 

Important Information About the Fund

ProShares Ultra 20+ Year Treasury (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the return of the Barclays Capital 20+ Year U.S. Treasury Bond Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes all publicly issued, U.S. Treasury securities that have a remaining maturity greater than 20 years, are non-convertible, are denominated in U.S. dollars, are rated investment grade (at least Baa3 by Moody’s Investors Service, Inc. or BBB- by Standard and Poor’s Financial Services, LLC, are fixed rate, and have more than $250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. Excluded from the Index are certain special issues, such as flower bonds, targeted investor notes (“TINs”), U.S. Treasury inflation protected securities (“TIPs”), state and local government series bonds (“SLGs”), and coupon issues that have been stripped from assets already included. The Index is published under the Bloomberg ticker symbol “LT11TRUU.”

The Fund is different from most exchange-traded funds in that it seeks leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, and interest income earned on cash and financial instruments, that correspond to twice (200%) the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   1.41%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.16%

Fee Waiver/Reimbursement**

   -1.21%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $559

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 01/19/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 228% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in U.S. Treasury securities and derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as twice (200%) the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Debt Securities  — The Fund may invest directly in U.S. Treasury securities.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly in debt in order to gain leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction,



Table of Contents

LOGO

 

Ultra 20+ Year Treasury    Ultra Fixed-Income ProShares  ::  proshares.com  ::   187

 

   

two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   -120%   -84.2%   -85.0%   -87.5%   -90.9%   -94.1%
 
-50%   -100%   -75.2%   -76.5%   -80.5%   -85.8%   -90.8%
 
-40%   -80%   -64.4%   -66.2%   -72.0%   -79.5%   -86.8%
 
-30%   -60%   -51.5%   -54.0%   -61.8%   -72.1%   -82.0%
 
-20%   -40%   -36.6%   -39.9%   -50.2%   -63.5%   -76.5%
 
-10%   -20%   -19.8%   -23.9%   -36.9%   -53.8%   -70.2%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   20%   19.8%   13.7%   -5.8%   -31.1%   -55.5%
 
20%   40%   42.6%   35.3%   12.1%   -18.0%   -47.0%
 
30%   60%   67.3%   58.8%   31.6%   -3.7%   -37.8%
 
40%   80%   94.0%   84.1%   52.6%   11.7%   -27.9%
 
50%   100%   122.8%   111.4%   75.2%   28.2%   -17.2%
 
60%   120%   153.5%   140.5%   99.4%   45.9%   -5.8%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 14.21%. The Index’s highest volatility rate during the five year period was 21.54% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 5.62%.



Table of Contents

LOGO

 

188   ::  proshares.com  ::  Ultra Fixed-Income ProShares    Ultra 20+ Year Treasury

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. 200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or

   

otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Debt Instrument Risk  — The Fund seeks exposure to debt instruments. Debt instruments may have varying levels of sensitivity to changes in interest rates, credit risk and other factors. Many types of debt instruments are subject to prepayment risk, which is the risk that the issuer of the security will repay principal prior to the maturity date. Debt instruments allowing prepayment may offer less potential for gains during a period of declining interest rates. In addition, changes in the credit quality of the issuer of a debt instrument can also affect the price of a debt instrument, as can an issuer’s default on its payment obligations. Such factors may cause the value of an investment in the Fund to decrease. Also, the securities of certain U.S. government agencies, authorities or instrumentalities in which the Fund may invest are neither issued by nor guaranteed as to principal and interest by the U.S. government, and may be exposed to credit risk.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Interest Rate Risk  — Interest rate risk is the risk that debt securities or certain financial instruments may fluctuate in value due to changes in interest rates. Commonly, investments subject to interest rate risk will decrease in value when interest rates rise and increase in value when interest rates decline. The value of securities with longer maturities may fluctuate more in response to interest rate changes than securities with shorter maturities.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Risk  — The Fund is subject to market risks that will affect the value of its Shares, including adverse issuer, political, regulatory, market or economic developments, as well as developments that impact specific economic sectors, industries or segments of the market.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares



Table of Contents

LOGO

 

Ultra 20+ Year Treasury    Ultra Fixed-Income ProShares  ::  proshares.com  ::   189

 

   

should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event. This risk may be particularly acute when the Fund’s underlying Index comprises a small number of securities.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since January 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since January 2010   Director of Portfolio Management
Michelle Liu   Since January 2010   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

190   ::  proshares.com  ::   Short MarketCap ProShares    Short QQQ ®

 

Important Information About the Fund

ProShares Short QQQ (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the NASDAQ-100 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 100 of the largest non-financial domestic and international issues listed on The NASDAQ Stock Market. As of June 30, 2010, the Index included companies with capitalizations between $2.5 billion and $228.8 billion. The average capitalization of the companies comprising the Index was approximately $21.8 billion. The Index is published under the Bloomberg ticker symbol “NDX.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.33%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.08%

Fee Waiver/Reimbursement*

   -0.13%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that
 

recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $331   $583   $1,305

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

Short QQQ ®    Short MarketCap ProShares  ::  proshares.com  ::   191

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the technology industry group which comprised approximately 46.43% of the market capitalization of the Index. The Fund will not directly short the equity securities of issuers contained in the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the

   

referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases.

Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%


Table of Contents

LOGO

 

192   ::  proshares.com  ::  Short MarketCap ProShares    Short QQQ ®

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.17%. The Index’s highest volatility rate during the five year period was 44.82% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e.-100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

Short QQQ ®    Short MarketCap ProShares  ::  proshares.com  ::   193

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Technology Industry Risk  — The Fund is subject to risks faced by companies in the technology industry to the same extent as the Index is so concentrated. Securities of technology companies may be subject to greater volatility than stocks of companies in other market sectors. Technology companies may be affected by intense competition, obsolescence of existing technology, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel. Technology companies may experience dramatic and often unpredictable changes in growth rates and competition for qualified personnel. These companies also are heavily dependent on patent and intellectual property rights, the loss or impairment of which may adversely affect profitability. A small number of companies represent a large portion of the technology industries as a whole.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 17.51%

Worst Quarter (ended 6/30/2009): -17.86%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 3.59%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -40.30%   -9.28%   6/19/06
After Taxes on Distributions   -40.30%   -10.39%  
After Taxes on Distributions and Sale of Shares   -26.19%   -8.20%  
NASDAQ-100 Index #   54.63%   5.91%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

194   ::  proshares.com  ::  Short MarketCap ProShares    Short Dow30 SM

 

Important Information About the Fund

ProShares Short Dow30 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the Dow Jones Industrial Average SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a price-weighted index maintained by editors of The Wall Street Journal. The Index includes 30 large-cap, “blue-chip” U.S. stocks, excluding utility and transportation companies. Components are selected through a discretionary process with no predetermined criteria except that components should be established U.S. companies that are leaders in their industries, have an excellent reputation, demonstrate sustained growth, are of interest to a large number of investors and accurately represent the sectors covered by the average. The Index is not limited to traditionally defined industrial stocks, instead, the Index serves as a measure of the entire U.S. market, covering such diverse industries as financial services, technology, retail, entertainment and consumer goods. Composition changes are rare, and generally occur only after corporate acquisitions or other dramatic shifts in a component’s core business. When such an event necessitates that one component be replaced, the entire Index is reviewed. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $106 billion. The Index is published under the Bloomberg ticker symbol “INDU.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.25%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.00%

Fee Waiver/Reimbursement*

   -0.05%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $313   $548   $1,220

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of



Table of Contents

LOGO

 

Short Dow30 SM    Short MarketCap ProShares  ::  proshares.com  ::   195

 

the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securitiesthe Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

196   ::  proshares.com  ::  Short MarketCap ProShares    Short Dow30 SM

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.55%. The Index’s highest volatility rate during the five year period was 41.28% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

Short Dow30 SM    Short MarketCap ProShares  ::  proshares.com  ::   197

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 10.99%

Worst Quarter (ended 9/30/2009): -14.37%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 3.15%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -23.69%   -3.16%   6/19/06
After Taxes on Distributions   -23.69%   -4.79%  
After Taxes on Distributions and Sale of Shares   -15.40%   -3.46%  
Dow Jones Industrial Average #   22.68%   1.35%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager


Table of Contents

LOGO

 

198   ::  proshares.com  ::  Short MarketCap ProShares    Short Dow30 SM

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short S&P500 ®    Short MarketCap ProShares  ::  proshares.com  ::   199

 

Important Information About the Fund

ProShares Short S&P500 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the S&P 500 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of large-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 500 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $1 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $19.6 billion. The Index is published under the Bloomberg ticker symbol “SPX.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.17%
    

Total Annual Operating Expenses*

   0.92%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

 

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$94

  $293   $509   $1,131

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.


 


Table of Contents

LOGO

 

200   ::  proshares.com  ::  Short MarketCap ProShares    Short S&P500 ®

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility

   

increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 24.70%. The Index’s highest volatility rate during the five year period was 45.47% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.79%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse



Table of Contents

LOGO

 

Short S&P500 ®    Short MarketCap ProShares  ::  proshares.com  ::   201

 

Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed i.e. -100% at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities

   

or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying Index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.



Table of Contents

LOGO

 

202   ::  proshares.com  ::  Short MarketCap ProShares    Short S&P500 ®

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 14.48%

Worst Quarter (ended 6/30/2009): -15.40%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 4.55%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -27.07%   -2.05%   6/19/06
After Taxes on Distributions   -27.07%   -4.03%  
After Taxes on Distributions and Sale of Shares   -17.60%   -2.68%  
S&P 500 #   26.47%   -0.83%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker, CFA   Since March 2007   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short MidCap400    Short MarketCap ProShares  ::  proshares.com  ::   203

 

Important Information About the Fund

ProShares Short MidCap400 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the S&P MidCap 400 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of mid-size company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 400 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $301 million and $6.6 billion. The average capitalization of the companies comprising the Index was approximately $2.3 billion. The Index is published under the Bloomberg ticker symbol “MID.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.43%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.18%

Fee Waiver/Reimbursement*

   -0.23%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $352   $627   $1,411

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

204  

::  proshares.com  ::  Short MarketCap ProShares

 

   Short MidCap400

 

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction. At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will

   

cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.33%. The Index’s highest volatility rate during the five year period was 49.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 2.21%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.


 


Table of Contents

LOGO

 

Short MidCap400    Short MarketCap ProShares  ::  proshares.com  ::   205

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.



Table of Contents

LOGO

 

206   ::  proshares.com  ::  Short MarketCap ProShares    Short MidCap400

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 17.18%

Worst Quarter (ended 6/30/2009): -18.42%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -1.76%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -35.10%   -6.10%   6/19/06
After Taxes on Distributions   -35.10%   -8.12%  
After Taxes on Distributions and Sale of Shares   -22.82%   -5.95%  
S&P MidCap 400 #   37.38%   1.43%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker,
CFA
  Since March 2007   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short SmallCap600    Short MarketCap ProShares  ::  proshares.com  ::   207

 

Important Information About the Fund

ProShares Short SmallCap600 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the S&P SmallCap 600 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 600 U.S. operating companies selected through a process that factors criteria such as liquidity, price, market capitalization, financial viability and public float. As of June 30, 2010, the Index included companies with capitalizations between $28 million and $2.9 billion. The average capitalization of the companies comprising the Index was approximately $700 million. The Index is published under the Bloomberg ticker symbol “SML.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.46%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.21%

Fee Waiver/Reimbursement*

   -0.26%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $358   $640   $1,443

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on



Table of Contents

LOGO

 

208   ::  proshares.com  ::  Short MarketCap ProShares    Short SmallCap600

 

   

or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 29.04%. The Index’s highest volatility rate during the five year period was 50.99% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.82%.



Table of Contents

LOGO

 

Short SmallCap600    Short MarketCap ProShares  ::  proshares.com  ::   209

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.



Table of Contents

LOGO

 

210   ::  proshares.com  ::  Short MarketCap ProShares    Short SmallCap600

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 16.63%

Worst Quarter (ended 6/30/2009): -20.73%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -2.95%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -30.67%   -3.59%   1/23/07
After Taxes on Distributions   -30.67%   -8.30%  
After Taxes on Distributions and Sale of Shares   -19.94%   -5.00%  
S&P SmallCap 600 #   25.57%   -4.91%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker,
CFA
  Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short Russell2000    Short MarketCap ProShares  ::  proshares.com  ::   211

 

Important Information About the Fund

ProShares Short Russell2000 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the Russell 2000 ® Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index containing approximately 2000 of the smallest companies in the Russell 3000 ® Index or approximately 8% of the total market capitalization of the Russell 3000 ® Index, which in turn represents approximately 98% of the investable U.S. equity market. As of June 30, 2010, the Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $555 million. The Index is published under the Bloomberg ticker symbol “RTY.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.32%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.07%

Fee Waiver/Reimbursement*

   -0.12%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $328   $578   $1,295

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

212   ::  proshares.com  ::  Short MarketCap ProShares    Short Russell2000

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the

   

referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 30.66%. The Index’s highest



Table of Contents

LOGO

 

Short Russell2000    Short MarketCap ProShares  ::  proshares.com  ::   213

 

volatility rate during the five year period was 53.68% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.38%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase

   

agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio



Table of Contents

LOGO

 

214   ::  proshares.com  ::  Short MarketCap ProShares    Short Russell2000

 

   

transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 15.60%

Worst Quarter (ended 6/30/2009): -20.46%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -2.42%.

 

Average Annual Total Returns

   
As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   -32.29%   -4.28%   1/23/07
After Taxes on Distributions   -32.29%   -7.64%  
After Taxes on Distributions and Sale of Shares   -20.99%   -4.97%  
Russell 2000 Index #   27.17%   -6.10%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Hratch Najarian   Since December 2009   Senior Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort QQQ ®    Short MarketCap ProShares  ::  proshares.com  ::   215

 

Important Information About the Fund

ProShares UltraShort QQQ (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the NASDAQ-100 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 100 of the largest non-financial domestic and international issues listed on The NASDAQ Stock Market. As of June 30, 2010, the Index included companies with capitalizations between $2.5 billion and $228.8 billion. The average capitalization of the companies comprising the Index was approximately $21.8 billion. The Index is published under the Bloomberg ticker symbol “NDX.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.27%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.02%

Fee Waiver/Reimbursement*

   -0.07%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that
 

recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $318   $556   $1,241

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

216   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort QQQ ®

 

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the technology industry group which comprised approximately 46.43% of the market capitalization of the Index.

The Fund will not directly short the equity securities of issuers contained in the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice (200%) the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

 

  Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%


Table of Contents

LOGO

 

UltraShort QQQ ®    Short MarketCap ProShares  ::  proshares.com  ::   217

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.17%. The Index’s highest volatility rate during the five year period was 44.82% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

218   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort QQQ ®

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Technology Industry Risk  — The Fund is subject to risks faced by companies in the technology industry to the same extent as the Index is so concentrated. Securities of technology companies may be subject to greater volatility than stocks of companies in other market sectors. Technology companies may be affected by intense competition, obsolescence of existing technology, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel. Technology companies may experience dramatic and often unpredictable changes in growth rates and competition for qualified personnel. These companies also are heavily dependent on patent and intellectual property rights, the loss or impairment of which may adversely affect profitability. A small number of companies represent a large portion of the technology industries as a whole.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2008): 31.54%

Worst Quarter (ended 6/30/2009): -33.52%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 5.03%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -66.65%   -26.93%   7/11/06
After Taxes on Distributions   -66.65%   -28.41%  
After Taxes on Distributions and Sale of Shares   -43.32%   -21.35%  
NASDAQ-100 Index #   54.63%   6.33%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Dow30 SM    Short MarketCap ProShares  ::  proshares.com  ::   219

 

Important Information About the Fund

ProShares UltraShort Dow30 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones Industrial Average SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a price-weighted index maintained by editors of The Wall Street Journal. The Index includes 30 large-cap, “blue-chip” U.S. stocks, excluding utility and transportation companies. Components are selected through a discretionary process with no predetermined criteria except that components should be established U.S. companies that are leaders in their industries, have an excellent reputation, demonstrate sustained growth, are of interest to a large number of investors and accurately represent the sectors covered by the average. The Index is not limited to traditionally defined industrial stocks, instead, the Index serves as a measure of the entire U.S. market, covering such diverse industries as financial services, technology, retail, entertainment and consumer goods. Composition changes are rare, and generally occur only after corporate acquisitions or other dramatic shifts in a component’s core business. When such an event necessitates that one component be replaced, the entire Index is reviewed. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $106 billion. The Index is published under the Bloomberg ticker symbol “INDU.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.22%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.97%

Fee Waiver/Reimbursement*

   -0.02%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same.

Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $307   $534   $1,188

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

220   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort Dow30 SM

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

UltraShort Dow30 SM    Short MarketCap ProShares  ::  proshares.com  ::   221

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.55%. The Index’s highest volatility rate during the five year period was 41.28% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep

exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Vola-



Table of Contents

LOGO

 

222   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort Dow30 SM

 

   

tility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2009): 17.84%

Worst Quarter (ended 9/30/2009): -27.04%

The year-to-date return as of the most recent quarter,

which ended June 30, 2010, was 5.02%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -44.85%   -13.59%   7/11/06
After Taxes on Distributions   -44.85%   -16.49%  
After Taxes on Distributions and Sale of Shares   -29.15%   -12.12%  
Dow Jones Industrial Average #   22.68%   0.83%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.



Table of Contents

LOGO

 

UltraShort Dow30 SM    Short MarketCap ProShares  ::  proshares.com  ::   223

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

224   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort S&P500 ®

 

Important Information About the Fund

ProShares UltraShort S&P500 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the S&P 500 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of large-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 500 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $1 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $19.6 billion. The Index is published under the Bloomberg ticker symbol “SPX.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)   

Investment Advisory Fees

   0.75%

Other Expenses

   0.15%
    

Total Annual Operating Expenses*

   0.90%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

 

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$92

  $287   $498   $1,108

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.



Table of Contents

LOGO

 

UltraShort S&P500 ®    Short MarketCap ProShares  ::  proshares.com  ::   225

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as

   

volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 24.70%. The Index’s highest volatility rate during the five year period was 45.47% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.79%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

226   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort S&P500 ®

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.



Table of Contents

LOGO

 

UltraShort S&P500 ®    Short MarketCap ProShares  ::  proshares.com  ::   227

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2008): 19.49%

Worst Quarter (ended 6/30/2009): -29.51%

The Fund’s total return for the six months, which ended June 30, 2010, was 7.45%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -50.38%   -12.04%   7/11/06
After Taxes on Distributions   -50.38%   -14.13%  
After Taxes on Distributions and Sale of Shares   -32.74%   -10.59%  
S&P 500 #   26.47%   -1.60%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker, CFA   Since March 2007   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

228   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort Russell3000

 

Important Information About the Fund

ProShares UltraShort Russell3000 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell 3000 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index offers investors access to the broad U.S. equity universe representing approximately 98% of the U.S. market. The Index is designed to be a comprehensive representation of the investable U.S. equity market and its segments. It is a free float-adjusted market capitalization-weighted index, and includes only common stocks belonging to corporations incorporated in the U.S. and its territories. As of June 30, 2010, the Index included companies with capitalizations between $39.2 million and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $4.2 billion. The Index is published under the Bloomberg ticker symbol “RAY.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)   

Investment Advisory Fees

   0.75%

Other Expenses

   1.42%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.17%

Fee Waiver/Reimbursement*

   -1.22%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a
 

percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same.

Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $561   $1,052   $2,407

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/30/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

UltraShort Russell3000    Short MarketCap ProShares  ::  proshares.com  ::   229

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 25.09%. The Index’s



Table of Contents

LOGO

 

230   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort Russell3000

 

highest volatility rate during the five year period was 45.96% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.44%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to

   

receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio



Table of Contents

LOGO

 

UltraShort Russell3000    Short MarketCap ProShares  ::  proshares.com  ::   231

 

   

transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

232   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort MidCap400

 

Important Information About the Fund

ProShares UltraShort MidCap400 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the S&P MidCap 400 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of mid-size company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 400 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $301 million and $6.6 billion. The average capitalization of the companies comprising the Index was approximately $2.3 billion. The Index is published under the Bloomberg ticker symbol “MID.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.39%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.14%

Fee Waiver/Reimbursement*

   -0.19%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $343   $609   $1,369

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

UltraShort MidCap400    Short MarketCap ProShares  ::  proshares.com  ::   233

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Concentration Risk  — The Fund will typically concentrate its investments in issuers of one or more particular industries to the same extent that its underlying Index is so concentrated and to the extent permitted by applicable regulatory guidance. There is a risk that those issuers (or industry sectors) will perform poorly and negatively impact the Fund. Concentration risk results from maintaining exposure to issuers conducting business in a specific industry. The risk of concentrating investments in a limited number of issuers in a particular industry is that the Fund will be more susceptible to the risks associated with that industry than a fund that does not concentrate its investments.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

234   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort MidCap400

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.33%. The Index’s highest volatility rate during the five year period was 49.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 2.21%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may pre-

vent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

UltraShort MidCap400    Short MarketCap ProShares  ::  proshares.com  ::   235

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

 

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year, and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 19.88%

Worst Quarter (ended 6/30/2009): -35.32%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -5.68%.

 

Average Annual Total Returns

 
As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   -61.84%   -20.07%   7/11/06
After Taxes on Distributions   -61.84%   -22.82%  
After Taxes on Distributions and Sale of Shares   -40.19%   -16.43%  
S&P MidCap 400 #   37.38%   0.40%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.



Table of Contents

LOGO

 

236   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort MidCap400

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Robert Parker, CFA   Since March 2007   Senior Portfolio
Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically, broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort SmallCap600    Short MarketCap ProShares  ::  proshares.com  ::   237

 

Important Information About the Fund

ProShares UltraShort SmallCap600 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the S&P SmallCap 600 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 600 U.S. operating companies selected through a process that factors criteria such as liquidity, price, market capitalization, financial viability and public float. As of June 30, 2010, the Index included companies with capitalizations between $28 million and $2.9 billion. The average capitalization of the companies comprising the Index was approximately $700 million. The Index is published under the Bloomberg ticker symbol “SML.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.61%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.36%

Fee Waiver/Reimbursement*

   -0.41%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $390   $705   $1,599

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

238   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort SmallCap600

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly

   

during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 29.04%. The Index’s highest volatility rate during the five year period was 50.99% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.82%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

UltraShort SmallCap600    Short MarketCap ProShares  ::  proshares.com  ::   239

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.



Table of Contents

LOGO

 

240   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort SmallCap600

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2009): 20.42%

Worst Quarter (ended 6/30/2009): -39.42%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -8.40%.

 

Average Annual Total Returns

As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   -57.18%   -18.56%   1/23/07
After Taxes on Distributions   -57.18%   -21.79%  
After Taxes on Distributions and Sale of Shares   -37.17%   -15.62%  
S&P SmallCap 600 #   25.57%   -4.91%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Robert Parker,
CFA
  Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Russell2000    Short MarketCap ProShares  ::  proshares.com  ::   241

 

Important Information About the Fund

ProShares UltraShort Russell2000 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell 2000 ® Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index containing approximately 2000 of the smallest companies in the Russell 3000 ® Index or approximately 8% of the total market capitalization of the Russell 3000 ® Index, which in turn represents approximately 98% of the investable U.S. equity market. As of June 30, 2010, the Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $555 million. The Index is published under the Bloomberg ticker symbol “RTY.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.29%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.04%

Fee Waiver/Reimbursement*

   -0.09%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through
 

September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $322   $565   $1,263

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are



Table of Contents

LOGO

 

242   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort Russell2000

 

   

calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%


Table of Contents

LOGO

 

UltraShort Russell2000    Short MarketCap ProShares  ::  proshares.com  ::   243

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 30.66%. The Index’s highest volatility rate during the five year period was 53.68% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.38%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an

   

instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

244   ::  proshares.com  ::  Short MarketCap ProShares    UltraShort Russell2000

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2008): 17.26%

Worst Quarter (ended 6/30/2009): -38.98%

The year-to-date return as of the most recent quarter,

which ended June 30, 2010, was -7.87%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -59.63%   -21.04%   1/23/07
After Taxes on Distributions   -59.63%   -23.82%  
After Taxes on Distributions and Sale of Shares   -38.76%   -17.38%  
Russell 2000 Index #   27.17%   -6.10%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro Short QQQ ®    Short MarketCap ProShares  ::  proshares.com  ::   245

 

Important Information About the Fund

ProShares UltraPro Short QQQ (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the inverse of the return of the NASDAQ-100 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 100 of the largest non-financial domestic and international issues listed on The NASDAQ Stock Market. As of June 30, 2010, the Index included companies with capitalizations between $2.5 billion and $228.8 billion. The average capitalization of the companies comprising the Index was approximately $21.8 billion. The Index is published under the Bloomberg ticker symbol “NDX.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   1.11%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.86%

Fee Waiver/Reimbursement**

   -0.91%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $496

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as three times (300%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on



Table of Contents

LOGO

 

246   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short QQQ ®

 

   

or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the technology industry group which comprised approximately 46.43% of the market capitalization of the Index.

The Fund will not directly short the equity securities of issuers contained in the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create

   

leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times (300%) the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   180%   1371.5%   973.9%   248.6%   -46.5%   -96.1%
 
-50%   150%   653.4%   449.8%   78.5%   -72.6%   -98.0%
 
-40%   120%   336.0%   218.2%   3.3%   -84.2%   -98.9%
 
-30%   90%   174.6%   100.4%   -34.9%   -90.0%   -99.3%
 
-20%   60%   83.9%   34.2%   -56.4%   -93.3%   -99.5%
 
-10%   30%   29.2%   -5.7%   -69.4%   -95.3%   -99.7%
 
0%   0%   -5.8%   -31.3%   -77.7%   -96.6%   -99.8%
 
10%   -30%   -29.2%   -48.4%   -83.2%   -97.4%   -99.8%
 
20%   -60%   -45.5%   -60.2%   -87.1%   -98.0%   -99.9%
 
30%   -90%   -57.1%   -68.7%   -89.8%   -98.4%   -99.9%
 
40%   -120%   -65.7%   -75.0%   -91.9%   -98.8%   -99.9%
 
50%   -150%   -72.1%   -79.6%   -93.4%   -99.0%   -99.9%
 
60%   -180%   -77.0%   -83.2%   -94.6%   -99.2%   -99.9%


Table of Contents

LOGO

 

UltraPro Short QQQ ®    Short MarketCap ProShares  ::  proshares.com  ::   247

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.17%. The Index’s highest volatility rate during the five year period was 44.82% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on The NASDAQ Stock Market (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

248   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short QQQ ®

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Technology Industry Risk  — The Fund is subject to risks faced by companies in the technology industry to the same extent as the Index is so concentrated. Securities of technology companies may be subject to greater volatility than stocks of companies in other market sectors. Technology companies may be affected by intense competition, obsolescence of existing technology, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel. Technology companies may experience dramatic and often unpredictable changes in growth rates and competition for qualified personnel. These companies also are heavily dependent on patent and intellectual property rights, the loss or impairment of which may adversely affect profitability. A small number of companies represent a large portion of the technology industries as a whole.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since February 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since February 2010   Director of Portfolio Management
Hratch Najarian   Since February 2010   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro Short Dow30 SM    Short MarketCap ProShares  ::  proshares.com  ::   249

 

Important Information About the Fund

ProShares UltraPro Short Dow30 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the inverse of the return of the Dow Jones Industrial Average SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a price-weighted index maintained by editors of The Wall Street Journal. The Index includes 30 large-cap, “blue-chip” U.S. stocks, excluding utility and transportation companies. Components are selected through a discretionary process with no predetermined criteria except that components should be established U.S. companies that are leaders in their industries, have an excellent reputation, demonstrate sustained growth, are of interest to a large number of investors and accurately represent the sectors covered by the average. The Index is not limited to traditionally defined industrial stocks, instead, the Index serves as a measure of the entire U.S. market, covering such diverse industries as financial services, technology, retail, entertainment and consumer goods. Composition changes are rare, and generally occur only after corporate acquisitions or other dramatic shifts in a component’s core business. When such an event necessitates that one component be replaced, the entire Index is reviewed. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $291.8 billion. The average capitalizations of the companies comprising the Index was approximately $106 billion. The Index is published under the Bloomberg ticker symbol “INDU.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   1.40%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.15%

Fee Waiver/Reimbursement**

   -1.20%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same.

Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $557

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

250   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short Dow30 SM

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as three times (300%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

UltraPro Short Dow30 SM    Short MarketCap ProShares  ::  proshares.com  ::   251

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   180%   1371.5%   973.9%   248.6%   -46.5%   -96.1%
 
-50%   150%   653.4%   449.8%   78.5%   -72.6%   -98.0%
 
-40%   120%   336.0%   218.2%   3.3%   -84.2%   -98.9%
 
-30%   90%   174.6%   100.4%   -34.9%   -90.0%   -99.3%
 
-20%   60%   83.9%   34.2%   -56.4%   -93.3%   -99.5%
 
-10%   30%   29.2%   -5.7%   -69.4%   -95.3%   -99.7%
 
0%   0%   -5.8%   -31.3%   -77.7%   -96.6%   -99.8%
 
10%   -30%   -29.2%   -48.4%   -83.2%   -97.4%   -99.8%
 
20%   -60%   -45.5%   -60.2%   -87.1%   -98.0%   -99.9%
 
30%   -90%   -57.1%   -68.7%   -89.8%   -98.4%   -99.9%
 
40%   -120%   -65.7%   -75.0%   -91.9%   -98.8%   -99.9%
 
50%   -150%   -72.1%   -79.6%   -93.4%   -99.0%   -99.9%
 
60%   -180%   -77.0%   -83.2%   -94.6%   -99.2%   -99.9%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.55%. The Index’s highest volatility rate during the five year period was 41.28% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.66%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

252   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short Dow30 SM

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since February 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since February 2010   Director of Portfolio Management
Hratch Najarian   Since February 2010   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro Short S&P500 ®    Short MarketCap ProShares  ::  proshares.com  ::   253

 

Important Information About the Fund

ProShares UltraPro Short S&P500 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the inverse of the return of the S&P 500 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of large-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 500 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $1 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $19.6 billion. The Index is published under the Bloomberg ticker symbol “SPX.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.26%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.01%

Fee Waiver/Reimbursement*

   -0.06%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through
 

September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $316   $552   $1,231

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/23/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as three times (300%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

254   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short S&P500 ®

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   180%   1371.5%   973.9%   248.6%   -46.5%   -96.1%
 
-50%   150%   653.4%   449.8%   78.5%   -72.6%   -98.0%
 
-40%   120%   336.0%   218.2%   3.3%   -84.2%   -98.9%
 
-30%   90%   174.6%   100.4%   -34.9%   -90.0%   -99.3%
 
-20%   60%   83.9%   34.2%   -56.4%   -93.3%   -99.5%
 
-10%   30%   29.2%   -5.7%   -69.4%   -95.3%   -99.7%
 
0%   0%   -5.8%   -31.3%   -77.7%   -96.6%   -99.8%
 
10%   -30%   -29.2%   -48.4%   -83.2%   -97.4%   -99.8%
 
20%   -60%   -45.5%   -60.2%   -87.1%   -98.0%   -99.9%
 
30%   -90%   -57.1%   -68.7%   -89.8%   -98.4%   -99.9%
 
40%   -120%   -65.7%   -75.0%   -91.9%   -98.8%   -99.9%
 
50%   -150%   -72.1%   -79.6%   -93.4%   -99.0%   -99.9%
 
60%   -180%   -77.0%   -83.2%   -94.6%   -99.2%   -99.9%


Table of Contents

LOGO

 

UltraPro Short S&P500 ®    Short MarketCap ProShares  ::  proshares.com  ::   255

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 24.70%. The Index’s highest volatility rate during the five year period was 45.47% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.79%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

 

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

256   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short S&P500 ®

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since June 2009   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since June 2009   Director of
Portfolio
Management
Robert Parker, CFA   Since June 2009   Senior Portfolio
Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro Short MidCap400    Short MarketCap ProShares  ::  proshares.com  ::   257

 

Important Information About the Fund

ProShares UltraPro Short MidCap400 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the inverse of the return of the S&P MidCap 400 ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of mid-size company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 400 U.S. operating companies and real estate investment trusts selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the Index included companies with capitalizations between $301 million and $6.6 billion. The average capitalization of the companies comprising the Index was approximately $2.3 billion. The Index is published under the Bloomberg ticker symbol “MID.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   1.99%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.74%

Fee Waiver/Reimbursement**

   -1.79%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a
 

percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $680

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as three times (300%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

258   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short MidCap400

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the inverse performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  -300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   180%   1371.5%   973.9%   248.6%   -46.5%   -96.1%
 
-50%   150%   653.4%   449.8%   78.5%   -72.6%   -98.0%
 
-40%   120%   336.0%   218.2%   3.3%   -84.2%   -98.9%
 
-30%   90%   174.6%   100.4%   -34.9%   -90.0%   -99.3%
 
-20%   60%   83.9%   34.2%   -56.4%   -93.3%   -99.5%
 
-10%   30%   29.2%   -5.7%   -69.4%   -95.3%   -99.7%
 
0%   0%   -5.8%   -31.3%   -77.7%   -96.6%   -99.8%
 
10%   -30%   -29.2%   -48.4%   -83.2%   -97.4%   -99.8%
 
20%   -60%   -45.5%   -60.2%   -87.1%   -98.0%   -99.9%
 
30%   -90%   -57.1%   -68.7%   -89.8%   -98.4%   -99.9%
 
40%   -120%   -65.7%   -75.0%   -91.9%   -98.8%   -99.9%
 
50%   -150%   -72.1%   -79.6%   -93.4%   -99.0%   -99.9%
 
60%   -180%   -77.0%   -83.2%   -94.6%   -99.2%   -99.9%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.33%. The Index’s highest



Table of Contents

LOGO

 

UltraPro Short MidCap400    Short MarketCap ProShares  ::  proshares.com  ::   259

 

volatility rate during the five year period was 49.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 2.21%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an

   

instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  —  Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day



Table of Contents

LOGO

 

260   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short MidCap400

 

   

investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since February 2010   Chief Investment Officer
Howard S. Rubin, CFA   Since February 2010   Director of Portfolio Management
Robert Parker,
CFA
  Since February 2010   Senior Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraPro Short Russell2000    Short MarketCap ProShares  ::  proshares.com  ::   261

 

Important Information About the Fund

ProShares UltraPro Short Russell2000 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from three times (300%) the inverse of the return of the Russell 2000 ® Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of small-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted Index containing approximately 2000 of the smallest companies in the Russell 3000 ® Index or approximately 8% of the total market capitalization of the Russell 3000 ® Index, which in turn represents approximately 98% of the investable U.S. equity market. As of June 30, 2010, the Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $555 million. The Index is published under the Bloomberg ticker symbol “RTY.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to three times (300%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   1.37%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.12%

Fee Waiver/Reimbursement**

   -1.17%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $551

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 02/09/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as three times (300%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in



Table of Contents

LOGO

 

262   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short Russell2000

 

   

rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an agreed-upon date.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from three times the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than three times the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than three times the inverse performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  -300%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   180%   1371.5%   973.9%   248.6%   -46.5%   -96.1%
 
-50%   150%   653.4%   449.8%   78.5%   -72.6%   -98.0%
 
-40%   120%   336.0%   218.2%   3.3%   -84.2%   -98.9%
 
-30%   90%   174.6%   100.4%   -34.9%   -90.0%   -99.3%
 
-20%   60%   83.9%   34.2%   -56.4%   -93.3%   -99.5%
 
-10%   30%   29.2%   -5.7%   -69.4%   -95.3%   -99.7%
 
0%   0%   -5.8%   -31.3%   -77.7%   -96.6%   -99.8%
 
10%   -30%   -29.2%   -48.4%   -83.2%   -97.4%   -99.8%
 
20%   -60%   -45.5%   -60.2%   -87.1%   -98.0%   -99.9%
 
30%   -90%   -57.1%   -68.7%   -89.8%   -98.4%   -99.9%
 
40%   -120%   -65.7%   -75.0%   -91.9%   -98.8%   -99.9%
 
50%   -150%   -72.1%   -79.6%   -93.4%   -99.0%   -99.9%
 
60%   -180%   -77.0%   -83.2%   -94.6%   -99.2%   -99.9%


Table of Contents

LOGO

 

UltraPro Short Russell2000    Short MarketCap ProShares  ::  proshares.com  ::   263

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 30.66%. The Index’s highest volatility rate during the five year period was 53.68% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.38%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -300%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

264   ::  proshares.com  ::  Short MarketCap ProShares    UltraPro Short Russell2000

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since February 2010   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since February 2010   Director of
Portfolio
Management
Hratch Najarian   Since February 2010   Senior Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Russell1000 Value    Short Style ProShares  ::  proshares.com  ::   265

 

Important Information About the Fund

ProShares UltraShort Russell1000 Value (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell 1000 ® Value Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of large-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 1000 ® Index that have been identified as being on the value end of the growth value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $292 billion. The average capitalization of the companies comprising the Index was approximately $11 billion. The Index is published under the Bloomberg ticker symbol “RLV”.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.21%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.96%

Fee Waiver/Reimbursement*

   -1.01%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011.
 

After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $517   $964   $2,204

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on



Table of Contents

LOGO

 

266   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell1000 Value

 

   

or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 28.33% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.02%. The Index’s highest volatility rate during the five year period was 50.17% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -1.60%.



Table of Contents

LOGO

 

UltraShort Russell1000 Value    Short Style ProShares  ::  proshares.com  ::   267

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.



Table of Contents

LOGO

 

268   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell1000 Value

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Value Investing Risk  — Value investing carries the risk that the market will not recognize a security’s intrinsic value for a long time, or that a stock deemed to be undervalued by ProShare Advisors may actually be appropriately priced or overvalued.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2009): 21.81%

Worst Quarter (ended 6/30/2009): -32.15%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 2.28%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -49.22%   -5.85%   2/20/07
After Taxes on Distributions   -49.22%   -7.20%  
After Taxes on Distributions
and Sale of Shares
  -31.99%   -5.36%  
Russell 1000 Value Index #   19.69%   -10.39%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Hratch Najarian   Since December 2009   Senior Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Russell1000 Growth    Short Style ProShares  ::  proshares.com  ::   269

 

Important Information About the Fund

ProShares UltraShort Russell1000 Growth (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell 1000 ® Growth Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of large-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 1000 ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $292 billion. The average capitalization of the companies comprising the Index was approximately $12.5 billion. The Index is published under the Bloomberg ticker symbol “RLG.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.14%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.89%

Fee Waiver/Reimbursement*

   -0.94%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95%through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $503   $934   $2,135

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

270   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell1000 Growth

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as

   

volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 23.25%. The Index’s highest volatility rate during the five year period was 42.31% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.39%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term



Table of Contents

LOGO

 

UltraShort Russell1000 Growth    Short Style ProShares  ::  proshares.com  ::   271

 

performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities

   

or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Growth Investing Risk  — An investment in growth stocks may be susceptible to rapid price swings, especially during periods of economic uncertainty. Growth stocks typically have little or no dividend income to cushion the effect of adverse market conditions and may be particularly volatile in the event of earnings disappointments or other financial difficulties experienced by the issuer.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more



Table of Contents

LOGO

 

272   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell1000 Growth

 

   

frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 23.84%

Worst Quarter (ended 6/30/2009): -29.41%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 10.21%.

 

Average Annual Total Returns

   
As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   -56.38%   -10.78%   2/20/07
After Taxes on Distributions   -56.38%   -14.32%  
After Taxes on Distributions and Sale of Shares   -36.65%   -9.65%  
Russell 1000 Growth Index #   37.21%   -3.42%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Hratch Najarian   Since December 2009   Senior Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Russell MidCap Value    Short Style ProShares  ::  proshares.com  ::   273

 

Important Information About the Fund

ProShares UltraShort Russell MidCap Value (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell Midcap ® Value Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of mid-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell Midcap ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $24 billion. The average capitalization of the companies comprising the Index was approximately $4 billion. The Index is published under the Bloomberg ticker symbol “RMV.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   2.79%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.54%

Fee Waiver/Reimbursement*

   -2.59%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $844   $1,614   $3,638

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

274   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell MidCap Value

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 29.09% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will

   

cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses and; f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 28.00%. The Index’s highest volatility rate during the five year period was 51.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.81%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.


 


Table of Contents

LOGO

 

UltraShort Russell MidCap Value    Short Style ProShares  ::  proshares.com  ::   275

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on

   

specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

276   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell MidCap Value

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Value Investing Risk  — Value investing carries the risk that the market will not recognize a security’s intrinsic value for a long time, or that a stock deemed to be undervalued by ProShare Advisors may actually be appropriately priced or overvalued.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/2008): 25.33%

Worst Quarter (ended 6/30/2009): -38.28%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -8.11%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
 

Inception

Date

Before Taxes   -62.05%   -11.26%   2/20/07
After Taxes on Distributions   -63.76%   -17.16%  
After Taxes on Distributions
and Sale of Shares
  -38.94%   -9.36%  
Russell Midcap Value Index #   34.20%   -9.07%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Hratch Najarian   Since December 2009   Senior Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Russell MidCap Growth    Short Style ProShares  ::  proshares.com  ::   277

 

Important Information About the Fund

ProShares UltraShort Russell MidCap Growth (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell Midcap ® Growth Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of mid-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell Midcap ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $684 million and $13.7 billion. The average capitalization of the companies comprising the Index was approximately $4 billion. The Index is published under the Bloomberg ticker symbol “RDG.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.73%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.48%

Fee Waiver/Reimbursement*

   -1.53%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through
 

September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $626   $1,182   $2,700

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on



Table of Contents

LOGO

 

278   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell MidCap Growth

 

   

or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the consumer goods industry group, which comprised approximately 24.96% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.02%. The Index’s highest volatility rate during the five year period was 48.99% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.39%.



Table of Contents

LOGO

 

UltraShort Russell MidCap Growth    Short Style ProShares  ::  proshares.com  ::   279

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Consumer Goods Industry Risk  — The Fund is subject to risks faced by companies in the consumer goods economic sector to the same extent as the Index is so concentrated, including: governmental regulation affecting the permissibility of using various food additives and production methods could affect profitability; new laws or litigation that may adversely affect tobacco companies; fads, marketing campaigns and other factors affecting supply and demand that may strongly affect securities prices and profitability of food, soft drink and fashion related products; and international events that may affect food and beverage companies that derive a substantial portion of their net income from foreign countries. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index

underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Growth Investing Risk  — An investment in growth stocks may be susceptible to rapid price swings, especially during periods of economic uncertainty. Growth stocks typically have little or no dividend income to cushion the effect of adverse market conditions and may be particularly volatile in the event of earnings disappointments or other financial difficulties experienced by the issuer.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares.



Table of Contents

LOGO

 

280   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell MidCap Growth

 

   

ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/2008): 37.61%

Worst Quarter (ended 6/30/2009): -36.46%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -1.91%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -65.16%   -14.55%   2/20/07
After Taxes on Distributions   -65.67%   -19.36%  
After Taxes on Distributions and Sale of Shares   -41.82%   -11.95%  
Russell Midcap Growth Index #   46.29%   -5.59%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Hratch Najarian   Since December 2009   Senior Portfolio
Manager


Table of Contents

LOGO

 

UltraShort Russell MidCap Growth    Short Style ProShares  ::  proshares.com  ::   281

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

282   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell2000 Value

 

Important Information About the Fund

ProShares UltraShort Russell2000 Value (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell 2000 ® Value Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of small-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 2000 ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $49 million and $2.2 billion. The average capitalization of the companies comprising the Index was approximately $527 million. The Index is published under the Bloomberg ticker symbol “RUJ”.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.10%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.85%

Fee Waiver/Reimbursement*

   -0.90%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $494   $917   $2,095

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

UltraShort Russell2000 Value    Short Style ProShares  ::  proshares.com  ::   283

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 37.83% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will

   

cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 32.25%. The Index’s highest volatility rate during the five year period was 57.26% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.48%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

284   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell2000 Value

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on

   

specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

UltraShort Russell2000 Value    Short Style ProShares  ::  proshares.com  ::   285

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Value Investing Risk  — Value investing carries the risk that the market will not recognize a security’s intrinsic value for a long time, or that a stock deemed to be undervalued by ProShare Advisors may actually be appropriately priced or overvalued.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2009):22.53%

Worst Quarter (ended 6/30/2009):-37.76%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -9.33%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -57.86%   -17.93%   2/20/07
After Taxes on Distributions   -57.86%   -21.44%  
After Taxes on Distributions
and Sale of Shares
  -37.61%   -15.12%  
Russell 2000 Value Index #   20.58%   -9.96%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Hratch Najarian   Since December 2009   Senior Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

286   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell2000 Growth

 

Important Information About the Fund

ProShares UltraShort Russell2000 Growth (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Russell 2000 ® Growth Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is designed to provide a comprehensive measure of small-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 2000 ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $576 million. The Index is published under the Bloomberg ticker symbol “RUO.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.05%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.80%

Fee Waiver/Reimbursement*

   -0.85%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011.
 

After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $484   $895   $2,046

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on



Table of Contents

LOGO

 

UltraShort Russell2000 Growth    Short Style ProShares  ::  proshares.com  ::   287

 

   

or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the consumer goods industry group which comprised approximately 28.77% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 1.14%. The Index’s highest volatility rate during the five year period was 50.63% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 29.47%.



Table of Contents

LOGO

 

288   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell2000 Growth

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Consumer Goods Industry Risk  — The Fund is subject to risks faced by companies in the consumer goods economic sector to the same extent as the Index is so concentrated, including: governmental regulation affecting the permissibility of using various food additives and production methods could affect profitability; new laws or litigation that may adversely affect tobacco companies; fads, marketing campaigns and other factors affecting supply and demand that may strongly affect securities prices and profitability of food, soft drink and fashion related products; and international events that may affect food and beverage companies that derive a substantial portion of their net income from foreign countries, they may be impacted by international events. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index

underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Growth Investing Risk  — An investment in growth stocks may be susceptible to rapid price swings, especially during periods of economic uncertainty. Growth stocks typically have little or no dividend income to cushion the effect of adverse market conditions and may be particularly volatile in the event of earnings disappointments or other financial difficulties experienced by the issuer.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net



Table of Contents

LOGO

 

UltraShort Russell2000 Growth    Short Style ProShares  ::  proshares.com  ::   289

 

   

asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 03/31/08): 25.81%

Worst Quarter (ended 06/30/09):-40.26%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -6.01%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -61.53%   -18.49%   2/20/07
After Taxes on Distributions   -64.04%   -24.38%  
After Taxes on Distributions and Sale of Shares   -38.16%   -15.15%  
Russell 2000 Growth Index #   34.47%   -6.01%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Hratch Najarian   Since December 2009   Senior Portfolio Manager


Table of Contents

LOGO

 

290   ::  proshares.com  ::  Short Style ProShares    UltraShort Russell2000 Growth

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may

trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short Basic Materials    Short Sector ProShares  ::  proshares.com  ::   291

 

Important Information About the Fund

ProShares Short Basic Materials (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the Dow Jones U.S. Basic Materials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the basic materials industry, among others, of the U.S. equity market. Component companies are involved in the production of aluminum, steel, non-ferrous metals, commodity chemicals, specialty chemicals, forest products, paper products, as well as the mining of precious metals and coal. As of June 30, 2010, the Index included companies with capitalizations between $509 million and $31 billion. The average capitalization of the companies comprising the Index was approximately $5 billion. The Index is published under the Bloomberg ticker symbol “DJUSBM.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   2.77%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.52%

Fee Waiver/Reimbursement**

   -2.57%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses
 

Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $840

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 03/16/2010 (the Fund’s inception) to 05/31/10, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross



Table of Contents

LOGO

 

292   ::  proshares.com  ::  Short Sector ProShares    Short Basic Materials

 

   

returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the chemicals industry group, which comprised approximately 53.02% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Basic Materials Industry Risk  — The Fund is subject to risks faced by companies in the basic materials economic sector to the same extent as the Index is so concentrated, including: adverse effects from commodity price volatility, exchange rates, import controls and increased competition; the possibility that production of industrial materials will exceed demand as a result of overbuilding or economic downturns, leading to poor investment returns; risk for environmental damage and product liability claims; and adverse effects from depletion of resources, technical progress, labor relations and government regulations. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

Short Basic Materials    Short Sector ProShares  ::  proshares.com  ::   293

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

  One Year Volatility Rate
One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 36.34%. The Index’s highest volatility rate during the five year period was 64.89% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 5.28%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being

materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

294   ::  proshares.com  ::  Short Sector ProShares    Short Basic Materials

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since March 2010   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since March 2010   Director of
Portfolio
Management
Michael Neches   Since March 2010   Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.


 


Table of Contents

LOGO

 

Short Financials    Short Sector ProShares  ::  proshares.com  ::   295

 

Important Information About the Fund

ProShares Short Financials (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the Dow Jones U.S. Financials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the financial services industry, among others, of the U.S. equity market. Component companies include regional banks; major U.S. domiciled international banks; full line, life, and property and casualty insurance companies; companies that invest, directly or indirectly in real estate; diversified financial companies such as Fannie Mae, credit card issuers, check cashing companies, mortgage lenders and investment advisors; securities brokers and dealers including investment banks, merchant banks and online brokers; and publicly traded stock exchanges. As of June 30, 2010, the Index included companies with capitalizations between $430 million and $145 billion. The average capitalization of the companies comprising the Index was approximately $7 billion. The Index is published under the Bloomberg ticker symbol “DJUSFN.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.29%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.04%

Fee Waiver/Reimbursement*

   -0.09%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $322   $565   $1,263

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

296   ::  proshares.com  ::  Short Sector ProShares    Short Financials

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the banks industry group, which comprised approximately 40.44% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%


Table of Contents

LOGO

 

Short Financials    Short Sector ProShares  ::  proshares.com  ::   297

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 43.08%. The Index’s highest volatility rate during the five year period was 84.80% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -9.87%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposedto its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increases in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors



Table of Contents

LOGO

 

298   ::  proshares.com  ::  Short Sector ProShares    Short Financials

 

   

believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk   — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows the Fund’s investment results and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31//2009): 9.06%

Worst Quarter (ended 6/302009): -30.71%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -0.34%.

 

Average Annual Total Returns

  

 
As of December 31, 2009   One
Year
    Since
Inception
    Inception
Date
Before Taxes   -41.32   -23.18   06/10/2008
After Taxes on Distributions   -41.32   -23.92  
After Taxes on Distributions and Sale of Shares   -26.86   -19.72  
Dow Jones U.S. Financials Index #   17.11   -20.09  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio Manager   Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2008   Director of Portfolio Management
Michael Neches   Since June 2008   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short Oil & Gas    Short Sector ProShares  ::  proshares.com  ::   299

 

Important Information About the Fund

ProShares Short Oil & Gas (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the Dow Jones U.S. Oil & Gas Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the oil and gas industry, among others, of the U.S. equity market. Component companies include exploration and production, integrated oil and gas, oil equipment and services, pipelines, renewable energy equipment companies and alternative fuel producers. As of June 30, 2010, the Index included companies with capitalizations between $447 million and $291 billion. The average capitalization of the companies comprising the Index was approximately $12 billion. The Index is published under the Bloomberg ticker symbol “DJUSEN.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.06%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.81%

Fee Waiver/Reimbursement*

   -0.86%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that
 

contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $486   $900   $2,056

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.



Table of Contents

LOGO

 

300   ::  proshares.com  ::  Short Sector ProShares    Short Oil & Gas

 

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the integrated oil and gas industry group, which comprised approximately 77.09% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than

   

one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 35.56%. The Index’s highest volatility rate during the five year period was 62.94% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.89%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and



Table of Contents

LOGO

 

Short Oil & Gas    Short Sector ProShares  ::  proshares.com  ::   301

 

Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund

   

being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Energy Industry Risk  — The Fund is subject to risks faced by companies in the energy sector to the same extent as the Index is so concentrated, including: effects on profitability from changes in worldwide energy prices and exploration, and production spending; adverse effects from changes in exchange rates, government regulation, world events and economic conditions; market, economic and political risks of the countries where energy companies are located or do business; and risk for environmental damage claims. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

302   ::  proshares.com  ::  Short Sector ProShares    Short Oil & Gas

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows the Fund’s investment results and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2009): 5.33%

Worst Quarter (ended 6/30/2009): -14.13%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 10.22%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -24.68%   -1.28%   06/10/2008
After Taxes on Distributions   -24.68%   -6.92%  
After Taxes on Distributions
and Sale of Shares
  -16.04%   -3.61%  
Dow Jones U.S. Oil & Gas Index #   17.26%   -20.85%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since June 2008   Director of
Portfolio
Management
Michael Neches   Since June 2008   Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short Real Estate    Short Sector ProShares  ::  proshares.com  ::   303

 

Important Information About the Fund

ProShares Short Real Estate (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the Dow Jones U.S. Real Estate SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the real estate sector of the U.S. equity market. Component companies include real estate holding and development and real estate services companies and real estate investment trusts (“REITs”) that invest in industrial, offices and retail properties. REITs are passive investment vehicles that invest primarily in income-producing real estate or real estate related loans or interests. As of June 30, 2010, the Index included companies with capitalizations between $641 million and $23 billion. The average capitalization of the companies comprising the Index was approximately $3.5 billion. The Index is published under the Bloomberg ticker symbol “DJUSRE.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   2.93%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.68%

Fee Waiver/Reimbursement**

   -2.73%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $873

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 03/16/2010 (the Fund’s inception) to 05/31/10, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. The portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular



Table of Contents

LOGO

 

304   ::  proshares.com  ::  Short Sector ProShares    Short Real Estate

 

   

predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the real estate industry group, which comprised approximately 100% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the

   

instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

  One Year Volatility Rate
One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%


Table of Contents

LOGO

 

Short Real Estate    Short Sector ProShares  ::  proshares.com  ::   305

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 48.17%. The Index’s highest volatility rate during the five year period was 94.35% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -1.12%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

306   ::  proshares.com  ::  Short Sector ProShares    Short Real Estate

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Real Estate Industry Risk  — The Fund is subject to risks faced by companies in the real estate industry to the same extent as the Index is so concentrated, including: adverse changes in national, state or local real estate conditions (such as oversupply of or reduced demand for space and changes in market rental rates); obsolescence of properties; changes in the availability, cost and terms of mortgage funds; the impact of environmental laws; failure to comply with the federal tax requirements affecting REITs which could subject a REIT to federal income taxation; and the risk that the federal tax requirement that a REIT distribute substantially all of its net income to its shareholders could result in a REIT having insufficient capital for future expenditures. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since March 2010   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since March 2010   Director of
Portfolio
Management
Michael Neches   Since March 2010   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short KBW Regional Banking    Short Sector ProShares  ::  proshares.com  ::   307

 

Important Information About the Fund

ProShares Short KBW Regional Banking (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the KBW Regional Banking Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The KBW Regional Banking Index is an equal-weighted Index that seeks to provide diverse regional banking exposure. The Index includes stocks of 50 publicly traded companies that do business as regional banks or thrifts. Component companies include leading regional banks or thrifts listed on a U.S. exchange. As of June 30, 2010, the Index included companies with capitalizations between approximately $429 million and $6.4 billion. The average capitalization of the companies comprising the Index was approximately $1.3 billion. The Index is published under the Bloomberg ticker symbol “KRX.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   2.65%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.40%

Fee Waiver/Reimbursement**

   -2.45%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a
 

percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $816

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/20/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated



Table of Contents

LOGO

 

308   ::  proshares.com  ::  Short Sector ProShares    Short KBW Regional Banking

 

   

with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the banking industry group, which comprised approximately 100% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Banking Industry Risk  — The Fund is subject to risks faced by companies in the banking economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation and/or nationalization that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects on profitability due to increases in interest rates or loan losses (which usually increase in economic downturns, which could lead to insolvency or other negative consequences); severe price competition; and increased inter-industry consolidation and compression. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.


 


Table of Contents

LOGO

 

Short KBW Regional Banking    Short Sector ProShares  ::  proshares.com  ::   309

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

  One Year Volatility Rate
One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 43.08%. The Index’s highest volatility rate during the five year period was 80.67% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -12.91%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may pre-

vent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

310   ::  proshares.com  ::  Short Sector ProShares    Short KBW Regional Banking

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since April 2010   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since April 2010   Director of
Portfolio
Management
Michael Neches   Since April 2010   Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Basic Materials    Short Sector ProShares  ::  proshares.com  ::   311

 

Important Information About the Fund

ProShares UltraShort Basic Materials (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Basic Materials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the basic materials industry, among others, of the U.S. equity market. Component companies are involved in the production of aluminum, steel, non-ferrous metals, commodity chemicals, specialty chemicals, forest products, paper products, as well as the mining of precious metals and coal. As of June 30, 2010, the Index included companies with capitalizations between $509 million and $31 billion. The average capitalization of the companies comprising the Index was approximately $5 billion. The Index is published under the Bloomberg ticker symbol “DJUSBM.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.30%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.05%

Fee Waiver/Reimbursement*

   -0.10%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a
 

percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Exampl e: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $324   $570   $1,274

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated



Table of Contents

LOGO

 

312   ::  proshares.com  ::  Short Sector ProShares    UltraShort Basic Materials

 

   

with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the chemicals industry group, which comprised approximately 53.02% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Basic Materials Industry Risk  — The Fund is subject to risks faced by companies in the basic materials economic sector to the same extent as the Index is so concentrated, including: adverse effects from commodity price volatility, exchange rates, import controls and increased competition; the possibility that production of industrial materials will exceed demand as a result of overbuilding or economic downturns, leading to poor investment returns; risk for environmental damage and product liability claims; and adverse effects from depletion of resources, technical progress, labor relations and government regulations. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

UltraShort Basic Materials    Short Sector ProShares  ::  proshares.com  ::   313

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index

Performance

  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 36.34%. The Index’s highest volatility rate during the five year period was 64.89% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 5.28%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may pre-

vent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

314   ::  proshares.com  ::  Short Sector ProShares    UltraShort Basic Materials

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a

broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 82.09%

Worst Quarter (ended 6/30/09):-44.08%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 5.60%.

 

Average Annual Total Returns

  

   
As of December 31, 2009    One
Year
    Since
Inception
    Inception
Date
Before Taxes    -78.13   -41.98   1/30/07
After Taxes on Distributions    -78.13   -45.03  
After Taxes on Distributions and Sale of Shares    -50.78   -30.96  
Dow Jones U.S. Basic Materials Index #    65.51   1.40  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.



Table of Contents

LOGO

 

UltraShort Basic Materials    Short Sector ProShares  ::  proshares.com  ::   315

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

316   ::  proshares.com  ::  Short Sector ProShares    UltraShort Nasdaq Biotechnology

 

Important Information About the Fund

ProShares UltraShort Nasdaq Biotechnology (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Nasdaq Biotechnology Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a modified capitalization weighted Index that includes securities of NASDAQ listed companies that are classified as either biotechnology or pharmaceutical according to the Industry Classification Benchmark (“ICB”) which also meet other eligibility criteria determined by NASDAQ, including minimum market capitalization and liquidity requirements. As of June 30, 2010, the Index included companies with capitalizations between $88 million and $50 billion. The average capitalization of the companies comprising the Index was approximately $2.4 billion. The Index is published under the Bloomberg ticker symbol “NBI.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   2.81%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.56%

Fee Waiver/Reimbursement**

   -2.61%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of
 

average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $848

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 04/07/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated



Table of Contents

LOGO

 

UltraShort Nasdaq Biotechnology    Short Sector ProShares  ::  proshares.com  ::   317

 

   

with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the biotechnology industry group, which comprised approximately 100%, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Biotechnology Industry Risk  — The Fund is subject to risks faced by companies in the biotechnology economic sector to the same extent as the Index is so concentrated, including: heavy dependence on patents and intellectual property rights, with profitability affected by the loss or impairment of such rights; risks of new technologies and competitive pressures; large expenditures on research and development of products or services that may not prove commercially successful or may become obsolete quickly; regulations and restrictions imposed by the Food and Drug Administration, the Environmental Protection Agency, state and local governments, and foreign regulatory authorities; and thin capitalization and limited product lines, markets, financial resources or personnel. Further, stocks in the Index may underperform fixed income investments and stock market indices that track other markets, segments and sectors. Moreover, stock prices of biotechnology companies are very volatile, particularly when their products are up for regulatory approval and/or under regulatory scrutiny.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses: and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

318   ::  proshares.com  ::  Short Sector ProShares    UltraShort Nasdaq Biotechnology

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 23.73%. The Index’s highest volatility rate during the five year period was 38.18% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.17%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may pre-

vent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

UltraShort Nasdaq Biotechnology    Short Sector ProShares  ::  proshares.com  ::   319

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on The NASDAQ Stock Market (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since April 2010   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since April 2010   Director of
Portfolio
Management
Michael Neches   Since April 2010   Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

320   ::  proshares.com  ::  Short Sector ProShares    UltraShort Consumer Goods

 

Important Information About the Fund

ProShares UltraShort Consumer Goods (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Consumer Goods SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of consumer spending in the goods industry, among others, of the U.S. equity market. Component companies include automobiles and auto parts and tires, brewers and distillers, farming and fishing, durable and non-durable household product manufacturers, cosmetic companies, food and tobacco products, clothing, accessories and footwear. As of June 30, 2010, the Index included companies with capitalizations between $390 million and $173 billion. The average capitalization of the companies comprising the Index was approximately $9 billion. The Index is published under the Bloomberg ticker symbol “DJUSNC.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.74%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.49%

Fee Waiver/Reimbursement*

   -0.54%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    
* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived
 

or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $418   $762   $1,733

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

UltraShort Consumer Goods    Short Sector ProShares  ::  proshares.com  ::   321

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Consumer Goods Industry Risk  — The Fund is subject to risks faced by companies in the consumer goods economic sector to the same extent as the Index is so concentrated, including: governmental regulation affecting the permissibility of using various food additives and production methods could affect

   

profitability; new laws or litigation that may adversely affect tobacco companies; fads, marketing campaigns and other factors affecting supply and demand that may strongly affect securities prices and profitability of food, soft drink and fashion related products; and international events that may affect food and beverage companies that derive a substantial portion of their net income from foreign countries. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

322   ::  proshares.com  ::  Short Sector ProShares    UltraShort Consumer Goods

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 18.26%. The Index’s highest volatility rate during the five year period was 32.78% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.07%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may pre-

vent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

UltraShort Consumer Goods    Short Sector ProShares  ::  proshares.com  ::   323

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s

average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/08): 24.59%

Worst Quarter (ended 6/30/09): -26.33%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 0.47%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -42.76%   -8.13%   1/30/07
After Taxes on Distributions   -42.76%   -10.75%  
After Taxes on Distributions and Sale of Shares   -27.79%   -7.72%  
Dow Jones U.S. Consumer Goods Index #   23.86%   -0.22%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.



Table of Contents

LOGO

 

324   ::  proshares.com  ::  Short Sector ProShares    UltraShort Consumer Goods

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort Consumer Services    Short Sector ProShares  ::  proshares.com  ::   325

 

Important Information About the Fund

ProShares UltraShort Consumer Services (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Consumer Services SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of consumer spending in the services industry, among others, of the U.S. equity market. Component companies include airlines, broadcasting and entertainment, apparel and broadline retailers, food and drug retailers, media agencies, publishing, gambling, hotels, restaurants and bars, and travel and tourism. As of June 30, 2010, the Index included companies with capitalizations between $471 million and $102 billion. The average capitalization of the companies comprising the Index was approximately $6.5 billion. The Index is published under the Bloomberg ticker symbol “DJUSCY.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.40%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.15%

Fee Waiver/Reimbursement*

   -0.20%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts
 

waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $346   $614   $1,380

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

326   ::  proshares.com  ::  Short Sector ProShares    UltraShort Consumer Services

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the general retailers and media industry groups, which comprised approximately 42.11% and 26.14%, respectively, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will

   

cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

 

 

Consumer Services Industry Risk  — The Fund is subject to risks faced by companies in the consumer services industry to the same extent as the Index is so concentrated, including: the fact that securities prices and profitability may be tied closely to the performance of the domestic and international economy, interest rates, competition and consumer confidence; heavy dependence on disposable household income and consumer spending; severe competition; and changes in demographics and consumer tastes, which can affect the success of consumer products. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.



Table of Contents

LOGO

 

UltraShort Consumer Services    Short Sector ProShares  ::  proshares.com  ::   327

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 24.01%. The Index’s highest volatility rate during the five year period was 42.77% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.62%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may pre-

vent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

328   ::  proshares.com  ::  Short Sector ProShares    UltraShort Consumer Services

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 12/31/08): 15.36%

Worst Quarter (ended 9/30/09): -30.27%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -2.07%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -55.61%   -7.83%   1/30/07
After Taxes on Distributions   -55.61%   -11.62%  
After Taxes on Distributions and Sale of Shares   -36.14%   -7.34%  
Dow Jones U.S. Consumer Services Index #   33.68%   -5.93%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Michael Neches   Since January 2007   Portfolio
Manager


Table of Contents

LOGO

 

UltraShort Consumer Services    Short Sector ProShares  ::  proshares.com  ::   329

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

 

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

330   ::  proshares.com  ::  Short Sector ProShares    UltraShort Financials

 

Important Information About the Fund

ProShares UltraShort Financials (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Financials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the financial services industry, among others, of the U.S. equity market. Component companies include regional banks; major U.S. domiciled international banks; full line, life, and property and casualty insurance companies; companies that invest, directly or indirectly in real estate; diversified financial companies such as Fannie Mae, credit card issuers, check cashing companies, mortgage lenders and investment advisors; securities brokers and dealers including investment banks, merchant banks and online brokers; and publicly traded stock exchanges. As of June 30, 2010, the Index included companies with capitalizations between $430 million and $145 billion. The average capitalization of the companies comprising the Index was approximately $7 billion. The Index is published under the Bloomberg ticker symbol “DJUSFN.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)   

Investment Advisory Fees

   0.75%

Other Expenses

   0.21%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.96%

Fee Waiver/Reimbursement*

   -0.01%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $305   $530   $1,177

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in



Table of Contents

LOGO

 

UltraShort Financials    Short Sector ProShares  ::  proshares.com  ::   331

 

   

rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the banks industry group, which comprised approximately 40.44% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 43.08%. The Index’s



Table of Contents

LOGO

 

332   ::  proshares.com  ::  Short Sector ProShares    UltraShort Financials

 

highest volatility rate during the five year period was 84.80% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -9.87%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%)at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements

   

entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increases in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter- industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling



Table of Contents

LOGO

 

UltraShort Financials    Short Sector ProShares  ::  proshares.com  ::   333

 

   

Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/08): 34.05%

Worst Quarter (ended 6/30/09): -57.17%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -3.71%.

 

Average Annual Total Returns

   
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -76.59%   -29.78%   1/30/07
After Taxes on Distributions   -76.59%   -30.01%  
After Taxes on Distributions and Sale of Shares   -49.78%   -23.74%  
Dow Jones U.S. Financials Index #   17.11%   -22.48%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

334   ::  proshares.com  ::  Short Sector ProShares    UltraShort Health Care

 

Important Information About the Fund

ProShares UltraShort Health Care (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Health Care SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the healthcare industry, among others, of the U.S. equity market. Component companies include health care providers, biotechnology companies, medical supplies, advanced medical devices and pharmaceuticals. As of June 30, 2010, the Index included companies with capitalizations between $400 million and $163 billion. The average capitalization of the companies comprising the Index was approximately $9.8 billion. The Index is published under the Bloomberg ticker symbol “DJUSHC.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.77%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.52%

Fee Waiver/Reimbursement*

   -1.57%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be
 

recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $634   $1,199   $2,737

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.


 


Table of Contents

LOGO

 

UltraShort Health Care    Short Sector ProShares  ::  proshares.com  ::   335

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the pharmaceuticals & biotechnology and healthcare equipment & services industry groups, which comprised approximately 62.16% and 37.84%, respectively, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly

   

during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 18.87%. The Index’s highest volatility rate during the five year period was 33.99% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.76%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

336   ::  proshares.com  ::  Short Sector ProShares    UltraShort Health Care

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on

 

specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Health Care Industry Risk  — The Fund is subject to risks faced by companies in the healthcare economic sector to the same extent as the Index is so concentrated, including: heavy dependence on patent protection, with profitability affected by the expiration of patents; expenses and losses from extensive litigation based on product liability and similar claims; competitive forces that may make it difficult to raise prices and, in fact, may result in price discounting; the long and costly process for obtaining new product approval by the Food and Drug Administration; the difficulty healthcare providers may have obtaining staff to deliver service; susceptibility to product obsolescence; and thin capitalization and limited product lines, markets, financial resources or personnel. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.



Table of Contents

LOGO

 

UltraShort Health Care    Short Sector ProShares  ::  proshares.com  ::   337

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/08): 26.24%

Worst Quarter (ended 6/30/09): -18.79%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 12.97%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -40.79%   -8.63%   1/30/07
After Taxes on Distributions   -40.79%   -12.84%  
After Taxes on Distributions and Sale of Shares   -26.52%   -8.69%  
Dow Jones U.S. Health Care Index #   21.71%   -0.26%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

338   ::  proshares.com  ::  Short Sector ProShares    UltraShort Industrials

 

Important Information About the Fund

ProShares UltraShort Industrials (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Industrials SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the industrial industry, among others, of the U.S. equity market. Component companies include building materials, heavy construction, factory equipment, heavy machinery, industrial services, pollution control, containers and packaging, industrial diversified, air freight, marine transportation, railroads, trucking, land-transportation equipment, shipbuilding, transportation services, advanced industrial equipment, electric components and equipment, and aerospace. As of June 30, 2010, the Index included companies with capitalizations between $382 million and $154 billion. The average capitalization of the companies comprising the Index was approximately $5.6 billion. The Index is published under the Bloomberg ticker symbol “DJUSIN.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.67%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.42%

Fee Waiver/Reimbursement*

   -0.47%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $403   $732   $1,661

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

UltraShort Industrials    Short Sector ProShares  ::  proshares.com  ::   339

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly

   

during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.43%. The Index’s highest volatility rate during the five year period was 47.64% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.07%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

340   ::  proshares.com  ::  Short Sector ProShares    UltraShort Industrials

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on

   

specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Industrial Industry Risk  — The Fund is subject to risks faced by companies in the industrial economic sector to the same extent as the Index is so concentrated, including: effects on stock prices by supply and demand both for their specific product or service and for industrial sector products in general; decline in demand for products due to rapid technological developments and frequent new product introduction; effects on securities prices and profitability from government regulation, world events and economic conditions; and risks for environmental damage and product liability claims. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high



Table of Contents

LOGO

 

UltraShort Industrials    Short Sector ProShares  ::  proshares.com  ::   341

 

   

percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/09): 26.34%

Worst Quarter (ended 6/30/09): -37.17%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -4.72%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -55.45%   -13.80%   1/30/07
After Taxes on Distributions   -55.45%   -19.01%  
After Taxes on Distributions
and Sale of Shares
  -36.04%   -12.31%  
Dow Jones U.S. Industrials Index #   26.07%   -5.11%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment
Officer
Howard S. Rubin,
CFA
  Since December 2007   Director of
Portfolio
Management
Michael Neches   Since January 2007   Portfolio
Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

342   ::  proshares.com  ::  Short Sector ProShares    UltraShort Oil & Gas

 

Important Information About the Fund

ProShares UltraShort Oil & Gas (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) from the inverse of the return of the Dow Jones U.S. Oil & Gas Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the oil and gas industry, among others, of the U.S. equity market. Component companies include exploration and production, integrated oil and gas, oil equipment and services, pipelines, renewable energy equipment companies and alternative fuel producers. As of June 30, 2010, the Index included companies with capitalizations between $447 million and $291 billion. The average capitalization of the companies comprising the Index was approximately $12 billion. The Index is published under the Bloomberg ticker symbol “DJUSEN.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.25%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.00%

Fee Waiver/Reimbursement*

   -0.05%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be
 

recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $313   $548   $1,220

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.


 


Table of Contents

LOGO

 

UltraShort Oil & Gas    Short Sector ProShares  ::  proshares.com  ::   343

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the integrated oil and gas industry group, which comprised approximately 77.09% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will

   

cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 35.56%. The Index’s highest volatility rate during the five year period was 62.94% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.89%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.


 


Table of Contents

LOGO

 

344   ::  proshares.com  ::  Short Sector ProShares    UltraShort Oil & Gas

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on

   

specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Energy Industry Risk  — The Fund is subject to risks faced by companies in the energy sector to the same extent as the Index is so concentrated, including: effects on profitability from changes in worldwide energy prices and exploration, and production spending; adverse effects from changes in exchange rates, government regulation, world events and economic conditions; market, economic and political risks of the countries where energy companies are located or do business; and risk for environmental damage claims. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

UltraShort Oil & Gas    Short Sector ProShares  ::  proshares.com  ::   345

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 52.94%

Worst Quarter (ended 06/30/08): -30.76%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 17.87%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -48.73%   -38.81%   1/30/07
After Taxes on Distributions   -48.73%   -40.67%  
After Taxes on Distributions and Sale of Shares   -31.68%   -30.32%  
Dow Jones U.S. Oil & Gas Index #   17.26%   1.09%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

346   ::  proshares.com  ::  Short Sector ProShares    UltraShort Real Estate

 

Important Information About the Fund

ProShares UltraShort Real Estate (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Real Estate SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the real estate sector of the U.S. equity market. Component companies include real estate holding and development and real estate services companies and real estate investment trusts (“REITs”) that invest in industrial, offices and retail properties. REITs are passive investment vehicles that invest primarily in income-producing real estate or real estate related loans or interests. As of June 30, 2010, the Index included companies with capitalizations between $641 million and $23 billion. The average capitalization of the companies comprising the Index was approximately $3.5 billion. The Index is published under the Bloomberg ticker symbol “DJUSRE.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.22%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.97%

Fee Waiver/Reimbursement*

   -0.02%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011.
 

After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $307   $534   $1,188

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the



Table of Contents

LOGO

 

UltraShort Real Estate    Short Sector ProShares  ::  proshares.com  ::   347

 

   

parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the real estate industry group, which comprised approximately 100% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
  One Year Volatility Rate
One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 48.17%. The Index’s



Table of Contents

LOGO

 

348   ::  proshares.com  ::  Short Sector ProShares    UltraShort Real Estate

 

highest volatility rate during the five year period was 94.35% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -1.12%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to

   

receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.



Table of Contents

LOGO

 

UltraShort Real Estate    Short Sector ProShares  ::  proshares.com  ::   349

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Real Estate Industry Risk  — The Fund is subject to risks faced by companies in the real estate industry to the same extent as the Index is so concentrated, including: adverse changes in national, state or local real estate conditions (such as oversupply of or reduced demand for space and changes in market rental rates); obsolescence of properties; changes in the availability, cost and terms of mortgage funds; the impact of environmental laws; failure to comply with the federal tax requirements affecting REITs which could subject a REIT to federal income taxation; and the risk that the federal tax requirement that a REIT distribute substantially all of its net income to its shareholders could result in a REIT having insufficient capital for future expenditures. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/08): 5.91%

Worst Quarter (ended 6/30/09): -62.33%

The year-to-date return as of the most recent quarter, which ended June 30, 2010 was -22.13%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -85.08%   -51.85%   1/30/07
After Taxes on Distributions   -85.08%   -52.41%  
After Taxes on Distributions and Sale of Shares   -55.30%   -37.24%  
Dow Jones U.S. Real Estate Index #   30.81%   -16.23%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

350   ::  proshares.com  ::  Short Sector ProShares    UltraShort Semiconductors

 

Important Information About the Fund

ProShares UltraShort Semiconductors (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Semiconductor SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the semiconductor subsector of the U.S. equity market. Component companies are engaged in the production of semiconductors and other integrated chips, as well as other related products such as semiconductor capital equipment and mother-boards. As of June 30, 2010, the Index included companies with capitalizations between $459 million and $108 billion. The average capitalization of the companies comprising the Index was approximately $5.9 billion. The Index is published under the Bloomberg ticker symbol “DJUSSC.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.56%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.31%

Fee Waiver/Reimbursement*

   -0.36%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be
 

terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $380   $684   $1,548

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

UltraShort Semiconductors    Short Sector ProShares  ::  proshares.com  ::   351

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. Because all of the securities included in the Index are issued by companies in the semiconductor industry group, the Fund will be concentrated approximately 100% in the semiconductor industry.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will

   

cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 32.49%. The Index’s highest volatility rate during the five year period was 52.98% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -2.61%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

352   ::  proshares.com  ::  Short Sector ProShares    UltraShort Semiconductors

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on

   

specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Semiconductors Industry Risk  — The Fund is subject to risks faced by companies in the semiconductor industry to the same extent as the Index is so concentrated, including: intense



Table of Contents

LOGO

 

UltraShort Semiconductors    Short Sector ProShares  ::  proshares.com  ::   353

 

   

competition, both domestically and internationally, including competition from subsidized foreign competitors with lower production costs; wide fluctuations in securities prices due to risks of rapid obsolescence of products; economic performance of the customers of semiconductor companies, their research costs and the risks that their products may not prove commercially successful; capital equipment expenditures that could be substantial and suffer from rapid obsolescence; and thin capitalization and limited product lines, markets, financial resources or personnel. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 39.42%

Worst Quarter (ended 9/30/09): -35.50%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 2.25%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -76.64%   -26.56%   1/30/07
After Taxes on Distributions   -76.64%   -29.98%  
After Taxes on Distributions and Sale of Shares   -49.82%   -20.32%  
Dow Jones U.S. Semiconductor Index #   66.98%   -2.63%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

354   ::  proshares.com  ::  Short Sector ProShares    UltraShort Technology

 

Important Information About the Fund

ProShares UltraShort Technology (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Technology Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the technology industry, among others, of the U.S. equity market. Component companies include those involved in computers and office equipment, software, communications technology, semiconductors, diversified technology services and Internet services. As of June 30, 2010, the Index included companies with capitalizations between $441 million and $228 billion. The average capitalization of the companies comprising the Index was approximately $10.9 billion. The Index is published under the Bloomberg ticker symbol “DJUSTC.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.62%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.37%

Fee Waiver/Reimbursement*

   -0.42%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $392   $710   $1,610

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.


 


Table of Contents

LOGO

 

UltraShort Technology    Short Sector ProShares  ::  proshares.com  ::   355

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the technology hardware & equipment and software & computer services industry groups, which comprised approximately 57.12% and 43.88%, respectively, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly

   

during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 26.01%. The Index’s highest volatility rate during the five year period was 44.81% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 3.30%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

356   ::  proshares.com  ::  Short Sector ProShares    UltraShort Technology

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on

   

specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises — a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Technology Industry Risk  — The Fund is subject to risks faced by companies in the technology industry to the same extent as the



Table of Contents

LOGO

 

UltraShort Technology    Short Sector ProShares  ::  proshares.com  ::   357

 

   

Index is so concentrated. Securities of technology companies may be subject to greater volatility than stocks of companies in other market sectors. Technology companies may be affected by intense competition, obsolescence of existing technology, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel. Technology companies may experience dramatic and often unpredictable changes in growth rates and competition for qualified personnel. These companies also are heavily dependent on patent and intellectual property rights, the loss or impairment of which may adversely affect profitability. A small number of companies represent a large portion of the technology industries as a whole.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/08): 35.30%

Worst Quarter (ended 6/30/09): -34.61%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 13.46%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -71.27%   -24.14%   1/30/07
After Taxes on Distributions   -71.27%   -26.88%  
After Taxes on Distributions and Sale of Shares   -46.32%   -19.35%  
Dow Jones U.S. Technology Index #   64.48%   2.42%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

358   ::  proshares.com  ::  Short Sector ProShares    UltraShort Telecommunications

 

Important Information About the Fund

ProShares UltraShort Telecommunications (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Select Telecommunications Index SM (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a measure of U.S. stock market performance of fixed-line (regional and long-distance carriers) and mobile telephone services (cellular, satellite and paging services). As of June 30, 2010, the Index included companies with capitalizations between $610.9 million and $144 billion. The average capitalization of the companies comprising the Index was approximately $14 billion. The Index is published under the Bloomberg ticker symbol “DJSTEL.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   6.30%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   7.05%

Fee Waiver/Reimbursement*

   -6.10%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular
 

contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $1,534   $2,913   $6,120

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

UltraShort Telecommunications    Short Sector ProShares  ::  proshares.com  ::   359

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the fixed-line telecommunications industry group, which comprised approximately 82.69% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly

   

during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.17%. The Index’s highest volatility rate during the five year period was 50.24% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.64%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.



Table of Contents

LOGO

 

360   ::  proshares.com  ::  Short Sector ProShares    UltraShort Telecommunications

 

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.



Table of Contents

LOGO

 

UltraShort Telecommunications    Short Sector ProShares  ::  proshares.com  ::   361

 

 

Telecommunications Industry Risk  — The Fund is subject to risks faced by companies in the telecommunications economic sector to the same extent as the Index is so concentrated, including: a telecommunications market characterized by increasing competition and regulation by the Federal Communications Commission and various state regulatory authorities; the need to commit substantial capital to meet increasing competition, particularly in formulating new products and services using new technology; and technological innovations that may make various products and services obsolete. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows the Fund’s investment results and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2009): -10.16%

Worst Quarter (ended 6/30/2009): -26.44%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 3.47%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -52.84%   -30.82%   03/25/08
After Taxes on Distributions   -59.82%   -41.43%  
After Taxes on Distributions and Sale of Shares   -32.52%   -27.76%  
Dow Jones U.S. Select Telecommunications Index #   9.86%   -8.12%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio Manager   Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since March 2008   Director of Portfolio Management
Michael Neches   Since March 2008   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

362   ::  proshares.com  ::  Short Sector ProShares    UltraShort Utilities

 

Important Information About the Fund

ProShares UltraShort Utilities (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Dow Jones U.S. Utilities SM Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index measures the performance of the utilities industry, among others, of the U.S. equity market. Component companies include electric utilities, gas utilities, multi-utilities and water utilities. As of June 30, 2010, the Index included companies with capitalizations between $394 million and $27.3 billion. The average capitalization of the companies comprising the Index was approximately $5.6 billion. The Index is published under the Bloomberg ticker symbol “DJUSUT.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.48%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   2.23%

Fee Waiver/Reimbursement*

   -1.28%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five
 

years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $574   $1,078   $2,465

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.



Table of Contents

LOGO

 

UltraShort Utilities    Short Sector ProShares  ::  proshares.com  ::   363

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the electricity and gas, water and multi-utilities industry groups, which comprised approximately 72.37% and 27.63%, respectively, of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.68%. The Index’s highest volatility rate during the five year period was 40.06% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.18%.



Table of Contents

LOGO

 

364   ::  proshares.com  ::  Short Sector ProShares    UltraShort Utilities

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or

   

otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more



Table of Contents

LOGO

 

UltraShort Utilities    Short Sector ProShares  ::  proshares.com  ::   365

 

   

frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Utilities Industry Risk  — The Fund is subject to risks faced by companies in the utilities economic sector to the same extent as the Index is so concentrated, including: review and limitation of rates by governmental regulatory commissions; the fact that the value of regulated utility debt instruments (and, to a lesser extent, equity securities) tends to have an inverse relationship to the movement of interest rates; the risk that utilities may engage in riskier ventures where they have little or no experience; as deregulation allows utilities to diversify outside of their original geographic regions and their traditional lines of business; and greater competition as a result of deregulation, which may adversely affect profitability due to lower operating margins, higher costs and diversification into unprofitable business lines. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 45.95%

Worst Quarter (ended 6/30/09): -22.24%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 7.65%.

 

Average Annual Total Returns

As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   -32.65%   -11.91%   1/30/07
After Taxes on Distributions   -40.08%   -19.69%  
After Taxes on Distributions and Sale of Shares   -19.22%   -12.36%  
Dow Jones U.S. Utilities Index #   12.58%   -2.48%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Michael Neches   Since January 2007   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

366   ::  proshares.com  ::   Short International ProShares    Short MSCI EAFE

 

Im portant Information About the Fund

ProShares Short MSCI EAFE (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the MSCI EAFE Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 85% of free float-adjusted market capitalization in each industry group in developed market countries, excluding the U.S. and Canada. As of June 30, 2010, the Index consisted of the following 22 developed market country indexes: Australia, Austria, Belgium, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, and the United Kingdom. As of June 30, 2010, the Index included companies with capitalizations between $408 million and $167.8 billion. The average capitalization of the companies comprising the Index was approximately $9.1 billion. The Index is published under the Bloomberg ticker symbol “MXEA.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.40%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.15%

Fee Waiver/Reimbursement*

   -0.20%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $346   $614   $1,380

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

Short MSCI EAFE    Short International ProShares  ::  proshares.com  ::   367

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index.

Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

368   ::  proshares.com  ::  Short International ProShares    Short MSCI EAFE

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.64%. The Index’s highest volatility rate during the five year period was 38.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.35%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

Short MSCI EAFE    Short International ProShares  ::  proshares.com  ::   369

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or Ordinary Shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares.

   

ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.



Table of Contents

LOGO

 

370   ::  proshares.com  ::  Short International ProShares    Short MSCI EAFE

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 18.29%

Worst Quarter (ended 6/30/09): -22.11%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 11.51%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -30.67%   -0.20%   10/23/07
After Taxes on Distributions   -30.67%   -2.85%  
After Taxes on Distributions and Sale of Shares   -19.93%   -1.29%  
MSCI EAFE Index #   32.18%   -12.91%  

 

#

Reflects no deduction for fees, expense or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to

investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

Short MSCI Emerging Markets    Short International ProShares  ::  proshares.com  ::   371

 

Important Information About the Fund

ProShares Short MSCI Emerging Markets (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the MSCI Emerging Markets Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 85% of free float-adjusted market capitalization in each industry group in emerging market countries. As of June 30, 2010, the Index consisted of the following 21 emerging market country indexes: Brazil, Chile, China, Colombia, Czech Republic, Egypt, Hungary, India, Indonesia, Korea, Malaysia, Mexico, Morocco, Peru, Philippines, Poland, Russia, South Africa, Taiwan, Thailand and Turkey. As of June 30, 2010, the Index included companies with capitalizations between $88 million and $70.4 billion. The average capitalization of the companies comprising the Index was approximately $3.9 billion. The Index is published under the Bloomberg ticker symbol “MXEF.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.30%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.05%

Fee Waiver/Reimbursement*

   -0.10%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $324   $570   $1,274

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

372   ::  proshares.com  ::  Short International ProShares    Short MSCI Emerging Markets

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 25.30% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

Short MSCI Emerging Markets    Short International ProShares  ::  proshares.com  ::   373

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 25.92%. The Index’s highest volatility rate during the five year period was 43.32% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 13.06%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

374   ::  proshares.com  ::  Short International ProShares    Short MSCI Emerging Markets

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or Ordinary Shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

Because the Fund’s foreign investments will be in developing or “emerging market” countries, all the aforementioned factors are heightened and foreign investments risk is higher.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underper-

   

form fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities



Table of Contents

LOGO

 

Short MSCI Emerging Markets    Short International ProShares  ::  proshares.com  ::   375

 

   

markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 19.83%

Worst Quarter (ended 6/30/09): -27.10%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 4.72%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -50.62%   -20.15%   10/30/07
After Taxes on Distributions   -50.62%   -21.44%  
After Taxes on Distributions and Sale of Shares   -32.91%   -17.09%  
MSCI Emerging Markets Index #   78.58%   -10.55%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

376   ::  proshares.com  ::  Short International ProShares    Short FTSE/Xinhua China 25

 

Important Information About the Fund

ProShares Short FTSE/Xinhua China 25 (the “Fund”) seeks investment results for a single day only , not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the FTSE/Xinhua China 25 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is comprised of 25 of the largest and most liquid Chinese stocks listed on the Hong Kong Stock Exchange. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $268 billion. The average capitalization of the companies comprising the Index was approximately $70 billion. The Index is published under the Bloomberg ticker symbol “XIN0I.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses*

   2.66%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.41%

Fee Waiver/Reimbursement**

   -2.46%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Other Expenses” are based on estimated amounts for the current fiscal year.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years

$97

  $818

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 03/16/2010 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a



Table of Contents

LOGO

 

Short FTSE/Xinhua China 25    Short International ProShares  ::  proshares.com  ::   377

 

   

day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the financial services industry group, which comprised 46.10% of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to

   

potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

  One Year Volatility Rate
One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%


Table of Contents

LOGO

 

378   ::  proshares.com  ::  Short International ProShares    Short FTSE/Xinhua China 25

 

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 38.46%. The Index’s highest volatility rate during the five year period was 60.39% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 18.63%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or Ordinary Shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.



Table of Contents

LOGO

 

Short FTSE/Xinhua China 25    Short International ProShares  ::  proshares.com  ::   379

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in China it may be more volatile than a more geographically diversified fund. The performance of the Fund will be affected by the political, social and economic conditions in China and subject to the related risks.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage

   

of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Valuation Time Risk — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
 

Title with

ProShare
Advisors

Todd Johnson   Since March 2010  

Chief Investment

Officer

Howard S. Rubin, CFA   Since March 2010   Director of Portfolio Management
Alexander Ilyasov   Since March 2010   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

380   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI EAFE

 

Important Information About the Fund

ProShares UltraShort MSCI EAFE (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the MSCI EAFE Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 85% of free float-adjusted market capitalization in each industry group in developed market countries, excluding the U.S. and Canada. As of June 30, 2010, the Index consisted of the following 22 developed market country indexes: Australia, Austria, Belgium, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, and the United Kingdom. As of June 30, 2010, the Index included companies with capitalizations between $408 million and $167.8 billion. The average capitalization of the companies comprising the Index was approximately $9.1 billion. The Index is published under the Bloomberg ticker symbol “MXEA.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.54%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.29%

Fee Waiver/Reimbursement*

   -0.34%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $375   $675   $1,527

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

UltraShort MSCI EAFE    Short International ProShares  ::  proshares.com  ::   381

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index.

Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

382   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI EAFE

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 22.64%. The Index’s highest volatility rate during the five year period was 38.65% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 1.35%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific



Table of Contents

LOGO

 

UltraShort MSCI EAFE    Short International ProShares  ::  proshares.com  ::   383

 

   

economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares.

   

ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.



Table of Contents

LOGO

 

384   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI EAFE

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 34.95%

Worst Quarter (ended 6/30/09): -40.69%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 19.64%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -56.51%   -15.65%   10/23/07
After Taxes on Distributions   -56.51%   -18.44%  
After Taxes on Distributions and Sale of Shares   -36.73%   -13.44%  
MSCI EAFE Index #   32.18%   -12.91%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not

relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort MSCI Emerging Markets    Short International ProShares  ::  proshares.com  ::   385

 

Important Information About the Fund

ProShares UltraShort MSCI Emerging Markets (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the MSCI Emerging Markets Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index

The Index includes 85% of free float-adjusted market capitalization in each industry group in emerging market countries. As of June 30, 2010, the Index consisted of the following 21 emerging market country indexes: Brazil, Chile, China, Colombia, Czech Republic, Egypt, Hungary, India, Indonesia, Korea, Malaysia, Mexico, Morocco, Peru, Philippines, Poland, Russia, South Africa, Taiwan, Thailand and Turkey. As of June 30, 2010, the Index included companies with capitalizations between $88 million and $70.4 billion. The average capitalization of the companies comprising the Index was approximately $3.9 billion. The Index is published under the Bloomberg ticker symbol “MXEF.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)   

Investment Advisory Fees

   0.75%

Other Expenses

   0.30%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.05%

Fee Waiver/Reimbursement*

   -0.10%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $324   $570   $1,274

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

386   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Emerging Markets

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the financial services industry group which comprised approximately 25.30% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

UltraShort MSCI Emerging Markets    Short International ProShares  ::  proshares.com  ::   387

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 25.92%. The Index’s highest volatility rate during the five year period was 43.32% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 13.06%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific



Table of Contents

LOGO

 

388   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Emerging Markets

 

   

economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. Dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or Ordinary Shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

Because the Fund’s foreign investments will be in developing or “emerging market” countries, all the aforementioned factors are heightened and foreign investments risk is higher.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.



Table of Contents

LOGO

 

UltraShort MSCI Emerging Markets    Short International ProShares  ::  proshares.com  ::   389

 

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 9/30/08): 30.25%

Worst Quarter (ended 6/30/09): -48.82%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 3.88%.

 

Average Annual Total Returns

 
As of December 31, 2009  

One

Year

 

Since

Inception

 

Inception

Date

Before Taxes   -79.29%   -56.67%   10/30/07
After Taxes on Distributions   -79.29%   -56.99%  
After Taxes on Distributions and Sale of Shares   -51.54%   -43.25%  
MSCI Emerging Markets Index #   78.58%   -10.55%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

390   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Europe

 

Important Information About the Fund

ProShares UltraShort MSCI Europe (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the MSCI Europe Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free float-adjusted, market capitalization-weighted index that is designed to measure the equity market performance of the developed markets in Europe. The Index is divided into large- and mid-cap segments and targets approximately 85% of free float-adjusted market capitalization of the region. As of June 30, 2010, the Index consists of the following 16 developed market countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom. As of June 30, 2010, the Index included companies with capitalizations between $825 million and $168 billion. The average capitalization of the companies comprising the Index was approximately $12 billion. The Index is published under the Bloomberg ticker symbol “MXEU.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.54%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.29%

Fee Waiver/Reimbursement*

   -0.34%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $375   $675   $1,527

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/16/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

UltraShort MSCI Europe    Short International ProShares  ::  proshares.com  ::   391

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

392   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Europe

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 27.17%. The Index’s highest volatility rate during the five year period was 46.10% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 0.85%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic develop-



Table of Contents

LOGO

 

UltraShort MSCI Europe    Short International ProShares  ::  proshares.com  ::   393

 

   

ments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or Ordinary Shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors

   

cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid- sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.



Table of Contents

LOGO

 

394   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Europe

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort MSCI Pacific ex-Japan    Short International ProShares  ::  proshares.com  ::   395

 

Important Information About the Fund

ProShares UltraShort MSCI Pacific ex-Japan (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the MSCI Pacific ex-Japan Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free-float-adjusted, market capitalization-weighted index that is designed to measure the equity market performance of the developed markets in the eastern Pacific region, excluding Japan. The Index is divided into large- and mid-cap segments and targets approximately 85% of free float-adjusted market capitalization of the region. As of June 30, 2010, the Index consists of the following 4 developed market countries/cities: Australia, Hong Kong, New Zealand and Singapore. As of June 30, 2010, the Index included companies with capitalizations between $749.9 million and $106.7 billion. The average capitalization of the companies comprising the Index was approximately $7 billion. The Index is published under the Bloomberg ticker symbol “MXPCJ.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

 

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   2.26%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   3.01%

Fee Waiver/Reimbursement*

   -2.06%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $736   $1,400   $3,181

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/16/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

396   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Pacific ex-Japan

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may hold a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the financial services industry group, which comprised 47.53% of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

UltraShort MSCI Pacific ex-Japan    Short International ProShares  ::  proshares.com  ::   397

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 28.13%. The Index’s highest volatility rate during the five year period was 46.79% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 7.88%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

398   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Pacific ex-Japan

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject; and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid- sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily



Table of Contents

LOGO

 

UltraShort MSCI Pacific ex-Japan    Short International ProShares  ::  proshares.com  ::   399

 

   

performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin,
CFA
  Since June 2009   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

400   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Brazil

 

Important Information About the Fund

ProShares UltraShort MSCI Brazil (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the MSCI Brazil Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free-float-adjusted market capitalization-weighted Index that is designed to measure the equity market performance by targeting approximately 85% of the Brazilian market. The Index is divided into large- and mid-cap segments and targets approximately 85% of free float-adjusted market capitalization of the region. As of June 30, 2010, the Index included companies with capitalizations between $709 million and $46.8 billion. The average capitalization of the companies comprising the Index was approximately $6 billion. The Index is published under the Bloomberg ticker symbol “MXBR.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

Annual Fund Operating Expenses

(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.76%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.51%

Fee Waiver/Reimbursement*

   -0.56%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $422   $771   $1,754

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/16/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.



Table of Contents

LOGO

 

UltraShort MSCI Brazil    Short International ProShares  ::  proshares.com  ::   401

 

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may hold a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the materials industry group, which comprised 26.20% of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index.The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.


 


Table of Contents

LOGO

 

402   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Brazil

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 43.76%. The Index’s highest volatility rate during the five year period was 72.10% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 25.51%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic



Table of Contents

LOGO

 

UltraShort MSCI Brazil    Short International ProShares  ::  proshares.com  ::   403

 

   

developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in Brazil it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in Brazil and subject to the related risks.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation

   

may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.



Table of Contents

LOGO

 

404   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Brazil

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort FTSE/Xinhua China 25    Short International ProShares  ::  proshares.com  ::   405

 

Important Information About the Fund

ProShares UltraShort FTSE/Xinhua China 25 (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the FTSE/Xinhua China 25 Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is comprised of 25 of the largest and most liquid Chinese stocks listed on the Hong Kong Stock Exchange. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $268 billion. The average capitalization of the companies comprising the Index was approximately $70 billion. The Index is published under the Bloomberg ticker symbol “XIN0I.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.28%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.03%

Fee Waiver/Reimbursement*

   -0.08%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $320   $561   $1,252

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in



Table of Contents

LOGO

 

406   ::  proshares.com  ::  Short International ProShares    UltraShort FTSE/Xinhua China 25

 

   

rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the financial services industry group, which comprised 46.10% of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 38.46%. The Index’s



Table of Contents

LOGO

 

UltraShort FTSE/Xinhua China 25    Short International ProShares  ::  proshares.com  ::   407

 

highest volatility rate during the five year period was 60.39% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 18.63%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Financial Services Industry Risk  — The Fund is subject to risks faced by companies in the financial services economic sector to the same extent as the Index is so concentrated, including: extensive governmental regulation that affects the scope of their activities, the prices they can charge and the amount of capital they must maintain; adverse effects from increases in interest rates; effects on profitability by loan losses, which usually increase in economic downturns; the severe competition to which banks and insurance companies may be subject and increased inter-industry consolidation and competition in the financial sector. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various



Table of Contents

LOGO

 

408   ::  proshares.com  ::  Short International ProShares    UltraShort FTSE/Xinhua China 25

 

   

factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in China it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in China and subject to the related risks.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Valuation Time Risk   — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below show the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 03/31/2008): 23.66%

Worst Quarter (ended 12/31/2008): -61.25%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -3.34%.



Table of Contents

LOGO

 

UltraShort FTSE/Xinhua China 25    Short International ProShares  ::  proshares.com  ::   409

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -76.27%   -62.48%   11/06/07
After Taxes on Distributions   -76.27%   -62.56%  
After Taxes on Distributions and Sale of Shares   -49.58%   -47.10%  
FTSE/Xinhua China 25 Index #   54.31%   -15.22%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

410   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Japan

 

Important Information About the Fund

ProShares UltraShort MSCI Japan (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the MSCI Japan Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes 85% of free-float adjusted market capitalization in each industry group in Japan. As of June 30, 2010, the Index included companies with capitalizations between $648 million and $96 billion. The average capitalization of the companies comprising the Index was approximately $6 billion. The Index is published under the Bloomberg ticker symbol “MXJP.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.20%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.95%

Fee Waiver/Reimbursement*

   -1.00%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $515   $959   $2,194

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction,



Table of Contents

LOGO

 

UltraShort MSCI Japan    Short International ProShares  ::  proshares.com  ::   411

 

   

two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect

   

correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 25.51%. The Index’s



Table of Contents

LOGO

 

412   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Japan

 

highest volatility rate during the five year period was 39.51% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was -0.04%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit

   

rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or Ordinary Shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly



Table of Contents

LOGO

 

UltraShort MSCI Japan    Short International ProShares  ::  proshares.com  ::   413

 

   

available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in Japan it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in Japan and subject to the related risks.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and

   

may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid-sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows how the Fund’s investment results have varied from year to year and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

 

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/09): 29.19%

Worst Quarter (ended 6/30/09): -34.23%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was 4.10%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   -26.12%   -8.61%   11/06/07
After Taxes on Distributions   -26.12%   -10.83%  
After Taxes on Distributions and Sale of Shares   -16.98%   -8.15%  
MSCI Japan Index #   9.34%   -21.72%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.



Table of Contents

LOGO

 

414   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Japan

 

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since December 2007   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

UltraShort MSCI Mexico Investable Market    Short International ProShares  ::  proshares.com  ::   415

 

Important Information About the Fund

ProShares UltraShort MSCI Mexico Investable Market (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the MSCI Mexico Investable Market Index ® (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index is a free float-adjusted, market capitalization weighted index that is designed to measure the equity market performance of the Mexican equity market by capturing 99% of the (publicly available) total market capitalization. As of June 30, 2010, the Index included companies with capitalizations between $49 million and $45 billion. The average capitalization of the companies comprising the Index was approximately $3billion. The Index is published under the Bloomberg ticker symbol “MZMXI.”

Because the value of the Index is not computed as of the close of the U.S. securities markets due to differences in trading hours between U.S. and foreign markets, correlation to the Index will be measured by comparing the daily change in the Fund’s net asset value per share to the performance of one or more U.S. exchange traded securities or instruments that reflect the values of the securities underlying the Index as of the close of the U.S. securities markets.

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   1.23%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.98%

Fee Waiver/Reimbursement*

   -1.03%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors LLC”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $521   $972   $2,223

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 06/16/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice



Table of Contents

LOGO

 

416   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Mexico Investable Market

 

(200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting stocks in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may hold a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

 

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of June 30, 2010, the Index was concentrated in the telecommunications industry group, which comprised 34.94% of the Index’s market capitalization.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no dividends or interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.



Table of Contents

LOGO

 

UltraShort MSCI Mexico Investable Market    Short International ProShares  ::  proshares.com  ::   417

 

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 32.68%. The Index’s highest volatility rate during the five year period was 53.79% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 12.41%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future. The volatility of U.S. exchange traded securities or instruments that reflect the value of an underlying Index may differ from the volatility of the Index.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

 

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific



Table of Contents

LOGO

 

418   ::  proshares.com  ::  Short International ProShares    UltraShort MSCI Mexico Investable Market

 

   

economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.

 

 

Exposure to Foreign Currency Risk  — Investments denominated in foreign currencies are exposed to risk factors in addition to investments denominated in U.S. dollars. The value of an investment denominated in a foreign currency could change significantly as foreign currencies strengthen or weaken relative to the U.S. dollar. Generally, when the U.S. dollar falls in value against a foreign currency, an investment in that country gains value (i.e., a loss to the Short International ProShares) because that currency is worth more U.S. dollars. Risks related to foreign currencies also include those related to economic or political developments, market inefficiencies or a higher risk that essential investment information may be incomplete, unavailable, or inaccurate. A U.S. dollar investment in Depositary Receipts or ordinary shares of foreign issuers traded on U.S. exchanges are subject to foreign currency risk.

 

 

Exposure to Foreign Investments Risk  — Exposure to securities of foreign issuers provide the Fund with increased risk. Various factors related to foreign investments may negatively impact the Index’s performance, such as: i) fluctuations in the value of local foreign currency; ii) differences in securities settlement practices; iii) uncertainty associated with evidence of ownership of investments in countries that lack centralized custodial services; iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; v) potentially higher brokerage commissions; vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; vii) taxation of income earned in foreign countries or other foreign taxes imposed; viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a foreign country; ix) less publicly available information about foreign issuers; and x) less certain legal systems in which the Fund might encounter difficulties or be unable to pursue legal remedies.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case with U.S. securities.

 

 

Geographic Concentration Risk  — Because the Fund focuses its investments only in Mexico it may be more volatile than a more geographically diversified fund.

The performance of the Fund will be affected by the political, social and economic conditions in Mexico and subject to the related risks.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation

   

may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Small- and Mid-Cap Company Investment Risk  — Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Further, stocks of small- and mid- sized companies could be more difficult to liquidate during market downturns compared to larger, more widely traded companies. In addition, small- and mid-cap companies may lack the financial and personnel resources to handle economic or industry-wide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

 

 

Telecommunications Industry Risk  — The Fund is subject to risks faced by companies in the telecommunications economic sector to the same extent as the Index is so concentrated, including: a telecommunications market characterized by increasing competition and regulation by the Federal Communications Commission and various state regulatory authorities; the need to commit substantial capital to meet increasing competition, particularly in formulating new products and services using new technology; and technological innovations that may make various products and services obsolete. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.



Table of Contents

LOGO

 

UltraShort MSCI Mexico Investable Market    Short International ProShares  ::  proshares.com  ::   419

 

 

Valuation Time Risk  — The Fund typically values its portfolio at 4:00 p.m. (Eastern time). In certain cases, foreign securities markets close before such time or may not be open for business on the same calendar days as the Fund. As a result, the daily performance of the Fund may vary from the performance of that index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since June 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since June 2009   Director of Portfolio Management
Alexander Ilyasov   Since December 2009   Portfolio Manager

 

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

420   ::  proshares.com  ::   Short Fixed-Income ProShares    Short 20+ Year Treasury

 

Important Information About the Fund

ProShares Short 20+ Year Treasury (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from the inverse of the return of the Barclays Capital 20+ Year U.S. Treasury Bond Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes all publicly issued, U.S. Treasury securities that have a remaining maturity greater than 20 years, are non-convertible, are denominated in U.S. dollars, are rated investment grade (at least Baa3 by Moody’s Investors Service, Inc. or BBB- by Standard and Poor’s Financial Services, LLC, are fixed rate, and have more than 250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. Excluded from the Index are certain special issues, such as flower bonds, targeted investor notes (“TINs”), U.S. Treasury inflation protected securities (“TIPs”), state and local government series bonds (“SLGs”), and coupon issues that have been stripped from assets already included. The Index is published under the Bloomberg ticker symbol “LT11TRUU.”

The Fund is different from most exchange-traded funds in that it seeks inverse returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, and interest income earned on cash and financial instruments that correspond to the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.28%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.03%

Fee Waiver/Reimbursement*

   -0.08%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $320   $561   $1,252

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 08/18/2009 to 05/31/2010, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting debt in order to gain inverse exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns



Table of Contents

LOGO

 

Short 20+ Year Treasury    Short Fixed-Income ProShares  ::  proshares.com  ::   421

 

   

to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return the same as or more than the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance

 

 

One Year Volatility Rate

One
Year
Index
  -100%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   60%   147.5%   134.9%   94.7%   42.4%   -8.0%
 
-50%   50%   98.0%   87.9%   55.8%   14.0%   -26.4%
 
-40%   40%   65.0%   56.6%   29.8%   -5.0%   -38.7%
 
-30%   30%   41.4%   34.2%   11.3%   -18.6%   -47.4%
 
-20%   20%   23.8%   17.4%   -2.6%   -28.8%   -54.0%
 
-10%   10%   10.0%   4.4%   -13.5%   -36.7%   -59.1%
 
0%   0%   -1.0%   -6.1%   -22.1%   -43.0%   -63.2%
 
10%   -10%   -10.0%   -14.6%   -29.2%   -48.2%   -66.6%
 
20%   -20%   -17.5%   -21.7%   -35.1%   -52.5%   -69.3%
 
30%   -30%   -23.8%   -27.7%   -40.1%   -56.2%   -71.7%
 
40%   -40%   -29.3%   -32.9%   -44.4%   -59.3%   -73.7%
 
50%   -50%   -34.0%   -37.4%   -48.1%   -62.0%   -75.5%
 
60%   -60%   -38.1%   -41.3%   -51.3%   -64.4%   -77.0%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 14.21%. The Index’s highest volatility rate during the five year period was 21.54% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 5.62%.



Table of Contents

LOGO

 

422   ::  proshares.com  ::  Short Fixed-Income ProShares    Short 20+ Year Treasury

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -100%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or

   

otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Debt Instrument Risk  — The Fund seeks exposure to debt instruments. Debt instruments may have varying levels of sensitivity to changes in interest rates, credit risk and other factors. Many types of debt instruments are subject to prepayment risk, which is the risk that the issuer of the security will repay principal prior to the maturity date. Debt instruments allowing prepayment may offer less potential for gains during a period of declining interest rates. In addition, changes in the credit quality of the issuer of a debt instrument can also affect the price of a debt instrument, as can an issuer’s default on its payment obligations. Such factors may cause the value of an investment in the Fund to decrease. Also, the securities of certain U.S. government agencies, authorities or instrumentalities in which the Fund may invest are neither issued by nor guaranteed as to principal and interest by the U.S. government, and may be exposed to credit risk.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Interest Rate Risk  — Interest rate risk is the risk that debt securities or certain financial instruments may fluctuate in value due to changes in interest rates. Commonly, investments subject to interest rate risk will decrease in value when interest rates rise and increase in value when interest rates decline. The value of securities with longer maturities may fluctuate more in response to interest rate changes than securities with shorter maturities.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Risk  — The Fund is subject to market risks that will affect the value of its Shares, including adverse issuer, political, regulatory, market or economic developments, as well as developments that impact specific economic sectors, industries or segments of the market.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares.



Table of Contents

LOGO

 

Short 20+ Year Treasury    Short Fixed-Income ProShares  ::  proshares.com  ::   423

 

   

ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event. This risk may be particularly acute when the Fund’s underlying Index comprises a small number of securities.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

 

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since August 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since August 2009   Director of Portfolio Management
Michelle Liu   Since August 2009   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

424   ::  proshares.com  ::  Short Fixed-Income ProShares    UltraShort 7-10 Year Treasury

 

Important Information About the Fund

ProShares UltraShort 7-10 Year Treasury (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Barclays Capital 7-10 Year U.S. Treasury Bond Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes all publicly issued, U.S. Treasury securities that have a remaining maturity of between 7 and 10 years, are non-convertible, are denominated in U.S. dollars, are rated investment grade (at least Baa3 by Moody’s Investors Service, Inc. or BBB- by Standard and Poor’s Financial Services, LLC, are fixed rate, and have more than $250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. Excluded from the Index are certain special issues, such as flower bonds, targeted investor notes (“TINs”), U.S. Treasury inflation-protected securities (“TIPs”), state and local government bonds (“SLGs”), and coupon issues that have been stripped from assets already included. The Index is published under the Bloomberg ticker symbol “LT09TRUU.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, and interest income earned on cash and financial instruments, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.24%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   0.99%

Fee Waiver/Reimbursement*

   -0.04%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to
 

reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example : This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $311   $543   $1,209

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting debt in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in



Table of Contents

LOGO

 

UltraShort 7-10 Year Treasury    Short Fixed-Income ProShares  ::  proshares.com  ::   425

 

   

rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 7.35%. The Index’s highest volatility rate during the five year period was 11.07% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 6.29%.



Table of Contents

LOGO

 

426   ::  proshares.com  ::  Short Fixed-Income ProShares    UltraShort 7-10 Year Treasury

 

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or

   

otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Debt Instrument Risk  — The Fund may invest in, or seek exposure to, debt instruments. Debt instruments may have varying levels of sensitivity to changes in interest rates, credit risk and other factors. Many types of debt instruments are subject to prepayment risk, which is the risk that the issuer of the security will repay principal prior to the maturity date. Debt instruments allowing prepayment may offer less potential for gains during a period of declining interest rates. In addition, changes in the credit quality of the issuer of a debt instrument can also affect the price of a debt instrument, as can an issuer’s default on its payment obligations. Such factors may cause the value of an investment in the Fund to decrease. Also, the securities of certain U.S. government agencies, authorities or instrumentalities in which the Fund may invest are neither issued by nor guaranteed as to principal and interest by the U.S. government, and may be exposed to credit risk.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Interest Rate Risk  — Interest rate risk is the risk that debt securities or certain financial instruments may fluctuate in value due to changes in interest rates. Commonly, investments subject to interest rate risk will decrease in value when interest rates rise and increase in value when interest rates decline. The value of securities with longer maturities may fluctuate more in response to interest rate changes than securities with shorter maturities.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Risk  — The Fund is subject to market risks that will affect the value of its Shares, including adverse issuer, political, regulatory, market or economic developments, as well as developments that impact specific economic sectors, industries or segments of the market.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares.



Table of Contents

LOGO

 

UltraShort 7-10 Year Treasury    Short Fixed-Income ProShares  ::  proshares.com  ::   427

 

   

ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event. This risk may be particularly acute when the Fund’s underlying Index comprises a small number of securities.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows the Fund’s investment results and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 6/30/2009): 8.44%

Worst Quarter (ended 9/30/2009): -7.25%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -19.05%.

 

Average Annual Total Returns

 
As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   2.88%   -14.24%   04/29/2008
After Taxes on Distributions   2.88%   -14.30%  
After Taxes on Distributions and Sale of Shares   1.87%   -12.04%  
Barclays Capital 7-10 Year U.S. Treasury Bond Index #   -6.03%   4.34%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
 

Service to

the Fund

  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since April 2008   Director of Portfolio Management
Michelle Liu   Since April 2008   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

428   ::  proshares.com  ::  Short Fixed-Income ProShares    UltraShort 20+ Year Treasury

 

Important Information About the Fund

ProShares UltraShort 20+ Year Treasury (the “Fund”) seeks investment results for a single day only, not for longer periods. This means that the return of the Fund for a period longer than a single trading day will be the result of each day’s returns compounded over the period, which will very likely differ from twice (200%) the inverse of the return of the Barclays Capital 20+ Year U.S. Treasury Bond Index (the “Index”) for that period. In periods of higher market volatility, the volatility of the Index may be at least as important to the Fund’s return for the period as the return of the Index.

The Index includes all publicly issued, U.S. Treasury securities that have a remaining maturity greater than 20 years, are non-convertible, are denominated in U.S. dollars, are rated investment grade (at least Baa3 by Moody’s Investors Service, Inc. or BBB- by Standard and Poor’s Financial Services, LLC, are fixed rate, and have more than $250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. Excluded from the Index are certain special issues, such as flower bonds, targeted investor notes (“TINs”), U.S. Treasury inflation protected securities (“TIPs”), state and local government series bonds (“SLGs”), and coupon issues that have been stripped from assets already included. The Index is published under the Bloomberg ticker symbol “LT11TRUU.”

The Fund is different from most exchange-traded funds in that it seeks inverse leveraged returns and only on a daily basis. The Fund also is riskier than similarly benchmarked exchange-traded funds that do not use leverage. Accordingly, the Fund may not be suitable for all investors and should be used only by knowledgeable investors who understand the potential consequences of seeking daily inverse leveraged investment results. Shareholders should actively monitor their investments.

Investment Objective

The Fund seeks daily investment results, before fees and expenses, and interest income earned on cash and financial instruments, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Index. The Fund does not seek to achieve its stated investment objective over a period of time greater than one day.

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)

Investment Advisory Fees

   0.75%

Other Expenses

   0.20%
    

Total Annual Operating Expenses*

   0.95%
    

 

* ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation
 

may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $303   $525   $1,166

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the most recent fiscal year, the Fund’s annual portfolio turnover rate was 0% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as twice (200%) the inverse of the daily return of the Index. Assets of the Fund not invested in derivatives will typically be held in money market instruments.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for directly shorting debt in order to gain inverse leveraged exposure to the Index. Derivatives principally include:

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on



Table of Contents

LOGO

 

UltraShort 20+ Year Treasury    Short Fixed-Income ProShares  ::  proshares.com  ::   429

 

   

or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should fall, meaning that the Fund’s exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of the Fund should rise, meaning the Fund’s exposure will need to be increased.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Leverage  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective.

 

 

Compounding Risk  — Compounding affects all investments, but has a more significant impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will cause longer term results to vary from twice the inverse of the return of the Index. This effect becomes more pronounced as volatility increases. Fund performance for periods greater than

   

one day can be estimated given any set of assumptions for the following factors: a) Index performance; b) Index volatility; c) period of time; d) financing rates associated with leverage; e) other Fund expenses; and f) dividends or interest paid with respect to securities in the Index. The chart below illustrates the impact of two principal factors—volatility and performance—on Fund performance. The chart shows estimated Fund returns for a number of combinations of Index performance and Index volatility over a one-year period. Performance shown in the chart assumes: (a) no interest paid with respect to securities included in the Index; (b) no Fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

Areas shaded lighter represent those scenarios where the Fund can be expected to return more than twice the inverse performance of the Index; conversely, areas shaded darker represent those scenarios where the Fund can be expected to return less than twice the inverse performance of the Index.

Estimated Fund Returns

 

Index
Performance
 

One Year Volatility Rate

One
Year
Index
  -200%
One
Year
Index
  10%   25%   50%   75%   100%
 
-60%   120%   506.5%   418.1%   195.2%   15.6%   -68.9%
 
-50%   100%   288.2%   231.6%   88.9%   -26.0%   -80.1%
 
-40%   80%   169.6%   130.3%   31.2%   -48.6%   -86.2%
 
-30%   60%   98.1%   69.2%   -3.6%   -62.2%   -89.8%
 
-20%   40%   51.6%   29.5%   -26.2%   -71.1%   -92.2%
 
-10%   20%   19.8%   2.3%   -41.7%   -77.2%   -93.9%
 
0%   0%   -3.0%   -17.1%   -52.8%   -81.5%   -95.0%
 
10%   -20%   -19.8%   -31.5%   -61.0%   -84.7%   -95.9%
 
20%   -40%   -32.6%   -42.4%   -67.2%   -87.2%   -96.5%
 
30%   -60%   -42.6%   -50.9%   -72.0%   -89.1%   -97.1%
 
40%   -80%   -50.5%   -57.7%   -75.9%   -90.6%   -97.5%
 
50%   -100%   -56.9%   -63.2%   -79.0%   -91.8%   -97.8%
 
60%   -120%   -62.1%   -67.6%   -81.5%   -92.8%   -98.1%

The Index’s annualized historical volatility rate for the five year period ended June 30, 2010 was 14.21%. The Index’s highest volatility rate during the five year period was 21.54% (2009). The Index’s annualized performance for the five year period ended June 30, 2010 was 5.62%.

Historical Index volatility and performance are not indications of what the Index volatility and performance will be in the future.

For additional graphs and charts demonstrating the effects of volatility and Index performance on the long-term performance of the Fund, see “Principal Risks of Leveraged and



Table of Contents

LOGO

 

430   ::  proshares.com  ::  Short Fixed-Income ProShares    UltraShort 20+ Year Treasury

 

Inverse Leveraged Funds and the Impact of Compounding” in the Fund’s full prospectus and “Special Note Regarding the Correlation Risks of Leveraged Funds” in the Fund’s Statement of Additional Information.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective.

In order to achieve a high degree of correlation with its benchmark, the Fund seeks to rebalance its portfolio daily to keep exposure consistent with its investment objective. Being materially over- or under-exposed to its benchmark may prevent the Fund from achieving a high degree of correlation with its benchmark. Market disruptions or closure, regulatory restrictions or extreme market volatility will adversely affect the Fund’s ability to adjust exposure to requisite levels. The target amount of portfolio exposure is impacted dynamically by the Index’s movements. Because of this, it is unlikely that the Fund will be perfectly exposed (i.e. -200%) at the end of each day and the likelihood of being materially under- or over-exposed is higher on days when the Index level is volatile near the close of the trading day.

A number of other factors may also adversely affect the Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which the Fund invests. The Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. In addition, the Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder the Fund’s ability to meet its daily investment objective on or around that day.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Debt Instrument Risk  — The Fund seeks exposure to debt instruments. Debt instruments may have varying levels of sensitivity to changes in interest rates, credit risk and other

   

factors. Many types of debt instruments are subject to prepayment risk, which is the risk that the issuer of the security will repay principal prior to the maturity date. Debt instruments allowing prepayment may offer less potential for gains during a period of declining interest rates. In addition, changes in the credit quality of the issuer of a debt instrument can also affect the price of a debt instrument, as can an issuer’s default on its payment obligations. Such factors may cause the value of an investment in the Fund to decrease. Also, the securities of certain U.S. government agencies, authorities or instrumentalities in which the Fund may invest are neither issued by nor guaranteed as to principal and interest by the U.S. government, and may be exposed to credit risk.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Interest Rate Risk  — Interest rate risk is the risk that debt securities or certain financial instruments may fluctuate in value due to changes in interest rates. Commonly, investments subject to interest rate risk will decrease in value when interest rates rise and increase in value when interest rates decline. The value of securities with longer maturities may fluctuate more in response to interest rate changes than securities with shorter maturities.

 

 

Inverse Correlation Risk  — Shareholders should lose money when the Index rises—a result that is the opposite from traditional funds.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high inverse correlation with its underlying index.

 

 

Market Risk  — The Fund is subject to market risks that will affect the value of its Shares, including adverse issuer, political, regulatory, market or economic developments, as well as developments that impact specific economic sectors, industries or segments of the market.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors



Table of Contents

LOGO

 

UltraShort 20+ Year Treasury    Short Fixed-Income ProShares  ::  proshares.com  ::   431

 

   

purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers susceptible to a single economic, political or regulatory event. This risk may be particularly acute when the Fund’s underlying Index comprises a small number of securities.

 

 

Portfolio Turnover Risk  — Daily rebalancing of Fund holdings, which is required to keep leverage consistent with a one-day investment objective, will cause a higher level of portfolio transactions than compared to most exchange-traded funds. Additionally, active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Investment Results

The bar chart below shows the Fund’s investment results and the table shows how the Fund’s average annual total returns for various periods compare with a broad measure of market performance. This information provides some indication of the risks of investing in the Fund. Past results (before and after taxes) are not predictive of future results. Updated information on the Fund’s results can be obtained by visiting proshares.com.

Annual Returns as of December 31 each year

LOGO

Best Quarter (ended 3/31/2009): 16.60%

Worst Quarter (ended 9/30/2009): -13.36%

The year-to-date return as of the most recent quarter, which ended June 30, 2010, was -28.64%.

 

Average Annual Total Returns

As of December 31, 2009   One
Year
  Since
Inception
  Inception
Date
Before Taxes   33.55%   -18.12%   04/29/2008
After Taxes on Distributions   33.55%   -18.17%  
After Taxes on Distributions and Sale of Shares   21.81%   -15.26%  
Barclays Capital 20+ Year U.S. Treasury Bond Index #   -21.40%   2.78%  

 

#

Reflects no deduction for fees, expenses or taxes. Adjusted to reflect the reinvestment of dividends paid by companies in the Index. Since Inception returns are calculated from the date the Fund commenced operations.

Average annual total returns are shown on a before- and after-tax basis for the Fund. After-tax returns are calculated using the historical highest individual federal marginal income tax rates and do not reflect the impact of state and local taxes. Actual after-tax returns depend on an investor’s tax situation and may differ from those shown. After-tax returns shown are not relevant to investors who hold Shares through tax-deferred arrangements, such as a retirement account. After-tax returns may exceed the return before taxes due to a tax benefit from realizing a capital loss on a sale of Shares.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio
Manager
  Service to
the Fund
  Title with
ProShare
Advisors
Todd Johnson   Since December 2008   Chief Investment Officer
Howard S. Rubin, CFA   Since April 2008   Director of Portfolio Management
Michelle Liu   Since April 2008   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which comprises 75,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

LOGO

 

432   ::  proshares.com  ::   Alpha ProShares    Credit Suisse 130/30

 

Investment Objective

ProShares Credit Suisse 130/30 (the “Fund”) seeks investment results, before fees and expenses, that track the performance of the Credit Suisse 130/30 Large Cap Index (the “Index”).

The Index is designed to replicate an investment strategy that establishes either long or short positions in the stocks of certain of the 500 largest U.S. companies based on market capitalization (the “Universe”) by applying a rules-based ranking and weighting methodology. The design intends to provide an indexed representation of a quantitatively constructed 130/30 U.S. large cap equity strategy. This results in the Index having total long exposure of 130% and total short exposure of 30% at each monthly reconstitution date. The Index will have risk characteristics similar to the Universe and will generally rise and fall with the Universe, with the goal, but not the guarantee, of incremental risk-adjusted outperformance as compared to the Universe. As of June 30, 2010, the Index contained 240 long and 122 short positions. The Index is published under the Bloomberg ticker symbol “CS13030.” The long portion (i.e., +130) of the Index is published under the Bloomberg ticker symbol “CS130L” and the short portion (i.e. -30) of the Index is published separately under the Bloomberg ticker symbol “CS130S.”

Fees and Expenses of the Fund

The table below describes the fees and expenses that you may pay if you buy or hold shares of the Fund (“Shares”).

 

Annual Fund Operating Expenses

  
(expenses that you pay each year as a percentage of the value of your investment)   

Investment Advisory Fees

   0.75%

Other Expenses*

   0.85%
    

Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements

   1.60%

Fee Waiver/Reimbursement**

   -0.65%
    

Total Annual Operating Expenses After Fee Waivers and Expense Reimbursements

   0.95%
    

 

* “Acquired Fund Fees and Expenses” for the fiscal year ended May 31, 2010 were less than 0.01% and are included in “Other Expenses”.

 

** ProShare Advisors LLC (“ProShare Advisors”) has contractually agreed to waive Investment Advisory and Management Services Fees and to reimburse Other Expenses to the extent Total Annual Operating Expenses Before Fee Waivers and Expense Reimbursements, as a percentage of average daily net assets, exceed 0.95% through September 30, 2011. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause the Fund’s expenses to exceed any expense limitation in place at that time. A waiver or reimbursement lowers the expense ratio and increases overall returns to investors.

Example: This example is intended to help you compare the cost of investing in Shares with the cost of investing in other mutual funds.

The example assumes that you invest $10,000 in the Fund for the time periods indicated and then redeem all of your

Shares at the end of each period. The example also assumes that your investment has a 5% return each year and that the Fund’s operating expenses, which exclude brokerage commissions, remain the same. Although your actual cost may be higher or lower, based on these assumptions your approximate costs would be:

 

1 Year   3 Years   5 Years   10 Years

$97

  $441   $809   $1,845

Investors may pay brokerage commissions on their purchases and sales of Shares, which are not reflected in the example or the table above.

Portfolio Turnover

The Fund pays transaction costs, such as commissions, when it buys and sells securities (or “turns over” its portfolio). A higher portfolio turnover may indicate higher transaction costs and may result in higher taxes when Shares are held in a taxable account. These costs, which are not reflected in Annual Fund Operating Expenses or in the example, affect the Fund’s performance. During the period 07/13/2009 (the Fund’s inception) to 05/31/2010, the Fund’s portfolio turnover rate was 101% of the average value of its entire portfolio. However, this portfolio turnover rate is calculated without regard to cash instruments or derivatives. If such instruments were included, the Fund’s portfolio turnover rate would be significantly higher.

Principal Investment Strategies

The Fund invests in a combination of equity securities and derivatives that ProShare Advisors believes should track the performance of the Index. Assets of the Fund not invested in equity securities or derivatives will typically be held in money market instruments.

 

 

Equity Securities  — The Fund invests in common stock issued by public companies.

 

 

Derivatives  — The Fund invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. The Fund invests in derivatives as a substitute for investing directly or taking short positions in the equity securities comprising the Index. Derivatives principally include:

 

  ¡  

Swap Agreements — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Fund invests in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.



Table of Contents

LOGO

 

Credit Suisse 130/30    Alpha ProShares  ::  proshares.com  ::   433

 

ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that the Fund should hold to approximate the performance of its benchmark. The Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. ProShare Advisors does not invest the assets of the Fund in securities or derivatives based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis (other than in determining counterparty creditworthiness), or forecast stock market movement or trends, in managing the assets of the Fund. The Fund seeks to remain fully invested at all times in securities and/or derivatives that provide exposure to its underlying Index without regard to market conditions, trends or direction.

At the close of the markets each trading day, the Fund will seek to position its portfolio so that its exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the Index’s movements during the day will affect whether the Fund’s portfolio needs to be re-positioned. For example, if the Index has risen on a given day, net assets of the Fund should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of the Fund should fall, meaning the Fund’s exposure will need to be decreased.

The Fund will concentrate its investment in a particular industry or group of industries to approximately the same extent as the Index is so concentrated. As of the close of business on June 30, 2010, the Index was concentrated in the consumer goods industry group which comprised approximately 29.31% of the market capitalization of the Index.

Please see Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings in the Fund’s full prospectus for additional details.

Principal Risks

You could lose money by investing in the Fund.

 

 

Risk Associated with the Use of Derivatives  — The Fund uses investment techniques and derivatives that may be considered aggressive. Because the Fund’s investment in derivatives may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Fund to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent the Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower the Fund’s return.

 

 

Correlation Risk  — A number of factors may affect the Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that the Fund will achieve

   

a high degree of correlation. Failure to achieve a high degree of correlation may prevent the Fund from achieving its investment objective. A number of factors may adversely affect the Fund’s correlation with the Index, including fees, expenses, transaction costs, costs associated with the use of leveraged investment techniques, income items and accounting standards. The Fund may not have investment exposure to all securities in the Index, or its weighting of investment exposure to such stocks or industries may be different from that of the Index. The Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to the Index. Activities surrounding Index reconstitutions may hinder the Fund’s ability to meet its investment objective on that day.

 

 

Consumer Goods Industry Risk  — The Fund is subject to risks faced by companies in the consumer goods economic sector to the same extent as the Index is so concentrated, including: governmental regulation affecting the permissibility of using various food additives and production methods could affect profitability; new laws or litigation that may adversely affect tobacco companies; fads, marketing campaigns and other factors affecting supply and demand that may strongly affect securities prices and profitability of food, soft drink and fashion related products; and international events that may affect food and beverage companies that derive a substantial portion of their net income from foreign countries. Further, stocks in the Index may underperform fixed income investments and stock market indexes that track other markets, segments and sectors.

 

 

Counterparty Risk  — The Fund will be subject to credit risk (that is, where changes in an issuer’s financial strength or the credit rating of a financial instrument it issues may affect an instrument’s value) with respect to the amount it expects to receive from counterparties to derivatives and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or otherwise fails to perform its obligations due to financial difficulties, the value of your investment in the Fund may decline.

 

 

Early Close/Late Close/Trading Halt Risk  — An exchange or market may close early, close late or issue trading halts on specific securities, or the ability to buy or sell certain securities or derivatives may be restricted, which may result in the Fund being unable to buy or sell certain securities or derivatives. In such circumstances, the Fund may be unable to rebalance its portfolio, may be unable to accurately price its investments and/or may incur substantial trading losses.

 

 

Equity and Market Risk  — The equity markets are volatile, and the value of securities, swaps, futures, options contracts and other instruments correlated with the equity markets may fluctuate dramatically from day-to-day. Equity markets are subject to political, regulatory, market and economic developments, as well as developments that impact specific economic sectors, industries or segments of the market. Volatility in the markets and/or adverse market developments may cause the value of an investment in the Fund to decrease.



Table of Contents

LOGO

 

434   ::  proshares.com  ::  Alpha ProShares    Credit Suisse 130/30

 

 

Index Performance Risk  — There is no guarantee or assurance that the methodology used to create the Index will result in the Fund achieving high, or even positive, returns. The Index may underperform more traditional indices. In turn, the Fund could lose value while other indices or measures of market performance increase in value. In addition, the Index was formed in April 2008. Accordingly, the Index has limited historical performance.

 

 

Liquidity Risk  — In certain circumstances, such as the disruption of the orderly markets for the securities or derivatives in which the Fund invests, the Fund might not be able to dispose of certain holdings quickly or at prices that represent true market value in the judgment of ProShare Advisors. Such a situation may prevent the Fund from limiting losses, realizing gains or achieving a high correlation with its underlying index.

 

 

Market Price Variance Risk  — Fund Shares will be listed for trading on the NYSE Arca (“Exchange”) and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in net asset value (“NAV”) and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Given the fact that Shares can be created and redeemed in Creation Units, ProShare Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. The Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with the Fund.

 

 

Non-Diversification Risk  — The Fund is classified as “non-diversified” under the Investment Company Act of 1940 (“1940 Act”), and has the ability to invest a relatively high percentage of its investments in the securities of a small number of issuers if there is a small number of issuers in the underlying Index or if ProShare Advisors determines that doing so is the most efficient means of meeting the Fund’s objective. This makes the performance of the Fund more susceptible to a single economic, political or regulatory event than a diversified fund might be. This risk may be particularly acute when the Fund’s underlying Index comprises a small number of stocks or other securities.

 

 

Portfolio Turnover Risk  — Active market trading of Shares may cause more frequent creation or redemption activities that could, in certain circumstances, increase the number of portfolio transactions. High levels of transactions increase brokerage costs and may result in increased taxable capital gains.

 

 

Short Sale Exposure Risk  — The Fund may seek short exposure through financial instruments such as swap agreements consistent with its investment objective, which may cause the Fund to be exposed to certain risks associated with selling securities short. These risks include, under certain market conditions, an increase in the volatility and decreases in the liquidity of securities underlying the short position, which may lower the Fund’s return or result in a loss. Selling securities short may be considered an aggressive investment technique.

Investment Results

Performance history will be available for the Fund after it has been in operation for a full calendar year.

Management

The Fund is advised by ProShare Advisors and is managed by the following individuals.

 

Portfolio

Manager

 

Service to

the Fund

 

Title with

ProShare
Advisors

Todd Johnson   Since July 2009   Chief Investment Officer
Howard S. Rubin, CFA   Since July 2009   Director of Portfolio Management
Ryan Dofflemeyer   Since May 2010   Portfolio Manager

Purchase and Sale of Fund Shares

The Fund will issue and redeem Shares only to Authorized Participants (typically broker-dealers) in exchange for the deposit or delivery of a basket of assets (securities and/or cash) in large blocks, known as Creation Units, each of which is comprised of 50,000 Shares. Retail investors may only purchase and sell Shares on a national securities exchange through a broker-dealer. Because the Shares trade at market prices rather than net asset value, Shares may trade at a price greater than net asset value (premium) or less than net asset value (discount).

Tax Information

Income and capital gain distributions you receive from the Fund are subject to federal income taxes and may also be subject to state and local taxes. Distributions for this Fund may be significantly higher than those of most exchange-traded funds.



Table of Contents

 

proshares.com  ::   435

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings


Table of Contents

 

436   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

This section contains greater detail on the Funds’ principal investment strategies and the related risks you would face as a shareholder of the Funds as well as information about how to find out more about the Funds’ portfolio holdings disclosure policy.

Investment Objectives

Each series of ProShares (each, a “Fund” and, collectively, the “Funds”) except for Alpha ProShares is designed to seek daily investment results that, before fees and expenses, correspond to the performance of a daily benchmark such as the inverse (opposite) of the daily price performance or a multiple (or a multiple of the inverse) of the daily price performance of an index or security. Ultra ProShares are designed to correspond to a multiple of the daily performance of an underlying index. Short ProShares are designed to correspond to the inverse of the daily performance or a multiple of the inverse of the daily performance of an underlying index.

The Funds do not seek to achieve their stated investment objective over a period of time greater than one day. Each Fund’s investment objective is non-fundamental, meaning it may be changed by the Board of Trustees (the “Board”) of ProShares Trust (the “Trust”), without the approval of Fund shareholders. Each Fund reserves the right to substitute a different index or security for the Index underlying its benchmark.

Principal Investment Strategies

In seeking to achieve each Fund’s investment objective, ProShare Advisors uses a mathematical approach to investing. Using this approach, ProShare Advisors determines the type, quantity and mix of investment positions that a Fund should hold to approximate the performance of its benchmark. The Funds employ investment techniques that ProShare Advisors believes should simulate the movement of their respective benchmarks.

A Fund may gain exposure to only a representative sample of the securities in the underlying Index, which is intended to have aggregate characteristics similar to those of the underlying Index. This “sampling” process typically involves selecting a representative sample of securities in an index principally to enhance liquidity and reduce transaction costs while seeking to maintain high correlation with, and similar aggregate characteristics (e.g., market capitalization and industry weightings) to, the underlying Index. In addition, a Fund may obtain exposure to components not included in the underlying Index, invest in securities that are not included in the underlying Index or overweight or underweight certain components contained in the underlying Index.

ProShare Advisors does not invest the assets of the Fund in securities or financial instruments based on ProShare Advisors’ view of the investment merit of a particular security, instrument, or company, nor does it conduct conventional stock research or analysis, or forecast stock market movement or trends, in managing the assets of the Fund. Each Fund seeks to remain fully invested at all times in securities and/or financial instruments that provide exposure to its underlying index without regard to

market conditions, trends or direction. The Funds do not take temporary defensive positions.

At the close of the U.S. securities markets each trading day, each Fund will seek to position its portfolio so that a Fund’s exposure to its benchmark is consistent with the Fund’s investment objective. The impact of the movements of the Fund’s underlying index (the “Index”) during the day will determine whether a Fund’s portfolio needs to be re-positioned.

For example, if the Index has risen on a given day, net assets of an Ultra ProShares should rise, meaning that the Fund’s exposure will need to be increased. Conversely, if the Index has fallen on a given day, net assets of an Ultra ProShares should fall, meaning the Fund’s exposure will need to be decreased. Similarly, if the Index has risen on a given day, net assets of a Short ProShares should fall, meaning that the Fund’s short exposure will need to be decreased. Conversely, if the Index has fallen on a given day, net assets of a Short ProShares should rise, meaning the Fund’s short exposure will need to be increased.

Strategies Specific to the Ultra ProShares

Each Ultra ProShares invests in debt securities or equity securities and/or derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as three times (300%) or twice (200%) the daily return of the underlying Index, depending on the Fund. Assets of a Fund not invested in debt securities or equity securities or derivatives will typically be held in money market instruments (such as U.S. Government securities or repurchase agreements collateralized by U.S. Government securities).

 

 

Debt Securities  — ProShares Ultra 7-10 Year Treasury and Ultra 20+ Year Treasury may invest in debt securities issued by the U.S. Government.

 

 

Equity Securities  — Each Ultra ProShares except for Ultra 7-10 Year Treasury and Ultra 20+ Year Treasury invests in common stock issued by public companies.

 

 

Derivatives  — Each Ultra ProShares invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. A Fund invests in derivatives as a substitute for investing directly in stocks or debt in order to gain leveraged exposure to the Index. Derivatives include:

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities on an agreed-upon date.

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Funds invest in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   437

 

Each Ultra ProShares subject to the SEC “names rule” (Rule 35d-1 under the Investment Company Act of 1940, as amended (the “1940 Act”)), commits to invest at least 80% of its assets (i.e., net assets plus borrowings for investment purposes), under normal circumstances, in securities contained in the underlying Index and/or financial instruments that, in combination, should have similar economic characteristics.

Strategies Specific to the Short ProShares

Each Short ProShares invests in derivatives that ProShare Advisors believes should have similar daily return characteristics as the inverse (opposite) or a multiple of the inverse of the underlying Index.

 

 

Derivatives  — Each Short ProShares invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. A Fund invests in derivatives as a substitute for shorting stocks or debt in order to gain inverse leveraged exposure to the Index. Derivatives include:

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities on an agreed-upon date.

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

 

 

Money Market Instruments  — The Funds invest in short-term cash instruments that have terms to maturity of less than 397 days and exhibit high quality credit profiles.

Each Short ProShares subject to the SEC “names rule”, commits to invest at least 80% of its assets (i.e., net assets plus borrowings for investment purposes), under normal circumstances, in securities contained in the underlying Index and/or financial instruments that, in combination, should have similar economic characteristics

Strategies Specific to the Alpha ProShares

Each Alpha ProShares invests in equity securities and/or derivatives that ProShare Advisors believes, in combination, should have similar daily return characteristics as the daily return of the underlying Index.

 

 

Equity Securities  — Each Alpha ProShares invests in common stock issued by public companies.

 

 

Derivatives  — Each Alpha ProShares invests in financial instruments whose value is derived from the value of an underlying asset, interest rate or index. A Fund invests in derivatives as a substitute for investing directly or taking short positions in the equity securities comprising the Index. Derivatives include:

 

  ¡  

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities on an agreed-upon date.

 

  ¡  

Swap Agreements  — Contracts entered into primarily with institutional investors for a specified period ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” e.g., the return on or change in value of a particular dollar amount invested in a “basket” of securities representing a particular index.

For the Alpha ProShares subject to the SEC “names rule”, the Fund commits to invest at least 80% of its assets (i.e., net assets plus borrowings for investment purposes), under normal circumstances, in equity securities contained in the underlying Index and/or financial instruments that, in combination, should have similar economic characteristics.

Principal Risks of Leveraged and Inverse Leveraged Funds and the Impact of Compounding

Like all investments, investing in the Funds entails risks. This section discusses the risk of leverage and explains what factors impact the performance of leveraged and inverse leveraged funds with single day investment objectives.

 

 

Risk Associated with the Use of Leverage  —  (All Funds) The Funds use investment techniques that may be considered aggressive, including the use of futures contracts, options on futures contracts, securities and indexes, forward contracts, swap agreements and similar instruments. Because the Funds’ investment in financial instruments may involve a small investment relative to the amount of investment exposure assumed, losses may exceed the amounts invested in those instruments. Particularly when used to create leverage, the use of derivatives may expose the Funds to potentially dramatic changes (losses or gains) in the value of the instruments. Using derivatives also may result in imperfect correlation between the value of the instruments and the referenced index, which may prevent a Fund from achieving its investment objective. The cost to use derivatives increases as interest rates increase, which will lower a Fund’s return. The use of aggressive investment techniques also exposes the Funds to risks different from, or possibly greater than, the risks associated with investing directly in securities contained in an index underlying a Fund’s benchmark, including: 1) the risk that there may be imperfect correlation between the price of financial instruments and movements in the prices of the underlying securities; 2) the risk that an instrument is mispriced; 3) credit or counterparty risk on the amount the Fund expects to receive from a counterparty; 4) the risk that securities prices, interest rates and currency markets will move adversely and the Fund will incur significant losses; 5) the risk that the cost of holding a financial instrument might exceed its total return; and 6) the possible absence of a liquid secondary market for any particular instrument and/or possible exchange-imposed price fluctuation limits, which may make it difficult or impossible to



Table of Contents

 

438   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

   

adjust a Fund’s position in a particular financial instrument when desired.

 

 

Correlation and Compounding Risk  —  (All Funds) A number of factors may affect a Fund’s ability to achieve a high degree of correlation with its benchmark, and there can be no guarantee that a Fund will achieve a high degree of correlation. Failure to achieve a high degree of correlation may prevent a Fund from achieving its investment objective. A number of factors may adversely affect a Fund’s correlation with its benchmark, including fees, expenses, transaction costs, costs and risks associated with the use of leveraged investment techniques, income items, accounting standards and disruptions or illiquidity in the markets for the securities or financial instruments in which a Fund invests. A Fund may not have investment exposure to all securities in its underlying benchmark index, or its weighting of investment exposure to such securities or industries may be different from that of the Index. In addition, a Fund may invest in securities or financial instruments not included in the Index underlying its benchmark. A Fund may be subject to large movements of assets into and out of the Fund, potentially resulting in the Fund being over- or under-exposed to its benchmark. Activities surrounding annual index reconstitutions and other index rebalancing or reconstitution events may hinder a Fund’s ability to meet its daily investment objective on that day. Each Fund seeks to rebalance its portfolio daily to keep leverage consistent with its daily investment objective.

The Funds are “leveraged” funds in the sense that they have investment objectives to match a multiple or a multiple of the inverse of the performance of an index on a given day. These Funds are subject to all of the correlation risks described above. In addition, there is a special form of correlation risk that derives from these Funds’ having a single day investment objective in combination with the use of leverage, which is that for periods greater than one day, the effect of compounding may cause the performance of a Fund to be either greater than or less than the Index performance (or the inverse of the Index performance over the period) times the stated multiple in the Fund objective, before accounting for fees and Fund expenses.

Understanding Long-Term Performance of Daily Objective Leveraged Funds—the Impact of Compounding

ProShares are designed to provide leveraged (e.g. 200% or 300%), inverse (e.g. -100%) or inverse leveraged (e.g. -200% or -300%) results on a daily basis (before fees and expenses). The Funds, however, are unlikely to provide a simple multiple (e.g., -1x, 2x, -2x, 3x or -3x) of an index’s performance over periods longer than one day.

 

 

Why?

The hypothetical example below illustrates how daily leveraged and inverse fund returns can behave for periods longer than one day.

Take a hypothetical fund XYZ that seeks to triple the daily performance of index XYZ. On each day, fund XYZ performs in line with its objective (300% of the Index’s daily performance

before fees and expenses). Notice that over the entire five-day period, the fund’s total return is considerably less than triple that of the period return of the index. For the five-day period, index XYZ gained 5.1% while fund XYZ gained 14.2% (vs. 3x 5.1% or 15.3%). In other scenarios, the return of a daily rebalanced fund could be greater than triple the Index’s return.

 

      Index XYZ   Fund XYZ
      Level   Daily
Performance
  Daily
Performance
  Net Asset
Value
 
Start   100.0       $100.00
 
Day 1   103.0   3.0%   9.0%   $109.00
 
Day 2   99.9   -3.0%   -9.0%   $99.19
 
Day 3   103.9   4.0%   12.0%   $111.09
 
Day 4   101.3   -2.5%   -7.5%   $102.76
 
Day 5   105.1   3.7%   11.1%   $114.17
 
Total Return   5.1%       14.2%

 

 

Why does this happen?

This effect is caused by compounding, which exists in all investments, but has a more significant impact on a leveraged fund. In general, during periods of higher index volatility, compounding will cause longer term results to be more or less than three times (or minus three times) the return of the Index. This effect becomes more pronounced as volatility increases. Conversely, in periods of lower index volatility, fund returns over longer periods can be higher than three times (or minus three times) the return of the Index. Actual results for a particular period, before fees and expenses, are also dependent on the magnitude of the index return in addition to the Index volatility. Similar effects exist for Short ProShares. Please see the Statement of Additional Information (“SAI”) for additional details.

The graphs that follow illustrate this point. Each of the graphs shows a simulated hypothetical one year performance of an index compared with the performance of a fund that perfectly achieves its investment objective. The graphs demonstrate that, for periods greater than one day, a leveraged fund is likely to underperform or overperform (but not match) the index performance (or the inverse of the index performance) times the stated multiple in the fund objective. Investors should understand the consequences of holding daily rebalanced funds for periods longer than a single day and should actively monitor their investments. A one year period is used for illustrative purposes only. Deviations from the index return times the fund multiple can occur over periods as short as two days.

For UltraPro and UltraPro Short ProShares

To isolate the impact of leverage, these graphs assume a) no dividends or interest paid with respect to securities in the index; b) no fund expenses; and c) borrowing/lending rates (to obtain required leverage) of zero percent. If these costs and expenses were included, the fund’s performance would be different than that shown. Each of the graphs also assumes a volatility rate of 26%, which is the approximate average of the five-year historical volatility rate of the S&P 500 ® , S&P MidCap400 ® , Russell 2000



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   439

 

Index ® , NASDAQ-100 Index ® and Dow Jones Industrial Average SM . An index’s volatility rate is a statistical measure of the magnitude of fluctuations in the returns of an index. Other indexes to which the Funds are benchmarked have different historical volatility rates; certain of the Funds’ historical volatility rates are substantially in excess of 26%.

One-Year Simulation; Index Flat (0%) (Annualized Index Volatility 26%)

LOGO

This graph shows a scenario where the index is flat or trendless over the year (i.e., begins and ends the year at 0%), but the UltraPro (+3x Fund) and UltraPro ShortProShares (-3x Fund) are down.

One-Year Simulation; Index Up 15% (Annualized Index Volatility 26%)

LOGO

This graph shows a scenario where the index is up over the year, but the UltraPro ProShares (+3x Fund) is up less than triple the Index and the UltraPro Short ProShares (-3x Fund) is down more than triple the inverse of the index.

 

One-Year Simulation; Index Down 15% (Annualized Index Volatility 26%)

LOGO

This graph shows a scenario where the Index is down over the year, the UltraPro ProShares (+3x Fund) is down more than triple the Index, and the UltraPro Short ProShares (-3x Fund) is up less than triple the inverse of the Index.

For Ultra and UltraShort ProShares

To isolate the impact of leverage, these graphs assume a) no dividends or interest paid with respect to securities in the index; b) no fund expenses; and c) borrowing/lending rates (to obtain required leverage) of zero percent. If these costs and expenses were included, the fund’s performance would be different than that shown. Each of the graphs also assumes a volatility rate of 26%, which is an approximate average of the five-year historical volatility rate of the S&P 500 ® , S&P MidCap 400 ® , Russell 2000 ® Index, NASDAQ-100 Index ® and Dow Jones Industrial Average™. An index’s volatility rate is a statistical measure of the magnitude of fluctuations in the returns of an index. Other indexes to which the Funds are benchmarked have different historical volatility rates; certain of the Funds’ historical volatility rates are substantially in excess of 26%.

One-Year Simulation; Index Flat (0%) (Annualized Index Volatility 26%)

LOGO


 


Table of Contents

 

440   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

This graph shows a scenario where the index is flat or trendless over the year (i.e., begins and ends the year at 0%), but the Ultra (+2x Fund) and UltraShort ProShares (-2x Fund) are down less than double the index.

One-Year Simulation; Index Up 15% (Annualized Index Volatility 26%)

LOGO

This graph shows a scenario where the index is up over the year, but the Ultra ProShares (+2x Fund) is up less than twice the index and the UltraShort ProShares (-2x Fund) is down more than twice the inverse of the Index.

One-Year Simulation; Index Down 15% (Annualized Index Volatility 26%)

LOGO

This graph shows a scenario where the index is down over the year, the Ultra ProShares (+2x Fund) is down more than twice the Index, and the UltraShort ProShares (-2x Fund) is up less than twice the inverse of the Index.

 

For Short ProShares

To isolate the impact of leverage, these graphs assume a) no dividends paid or interest paid with respect to securities in the Index; b) no fund expenses; and c) borrowing/lending rates (to obtain required leverage) of zero percent. If these costs and expenses were included, the fund’s performance would be different than that shown. Each of the graphs also assume a volatility rate of 26%, which is an approximate average of the five-year historical volatility rate of the S&P 500 ® , S&P MidCap400 ® , Russell 2000 Index ® , NASDAQ-100 ® Index and Dow Jones Industrial Average™. An index’s volatility rate is a statistical measure of the magnitude of fluctuations in the return of an index. Other indexes to which the Funds are benchmarked have different historical volatility rates; certain of the Fund’s historical volatility rates are substantially in excess of 26%.

One-Year Simulation; Index Flat (0%) (Annualized Index Volatility 26%)

LOGO

This graph shows a scenario where the index is flat or trendless over the year (i.e., begins and ends the year at 0%), but the Short ProShares (-1x Fund) is down more than the inverse of the index.

One-Year Simulation; Index Up 15% (Annualized Index Volatility 26%)

LOGO



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   441

 

This graph shows a scenario where the index is up over the year, and the Short ProShares (-1x Fund) is down more than the inverse of the index.

One-Year Simulation; Index Down 15% (Annualized Index Volatility 26%)

LOGO

This graph shows a scenario where the Index is down over the year, and the Short ProShares (-1x Fund) is up more than the inverse of the index.

 

Index   Historical Five-
Year Annualized
Volatility Rate

NASDAQ-100 ®

  26.17%

Dow Jones Industrial Average SM

  22.55%

S&P 500 ®

  24.70%

S&P MidCap 400™

  27.33%

S&P SmallCap 600™

  29.04%

Dow Jones U.S. Basic Materials SM

  36.34%

Dow Jones U.S. Consumer Goods SM

  18.26%

Dow Jones U.S. Consumer Services SM

  24.01%

Dow Jones U.S. Financials SM

  43.08%

Dow Jones U.S. Health Care SM

  18.87%

Dow Jones U.S. Industrials SM

  26.43%

Dow Jones U.S. Oil & Gas SM

  35.56%

Dow Jones U.S. Real Estate SM

  48.17%

Dow Jones U.S. Semiconductor SM

  32.49%

Dow Jones U.S. Technology SM

  26.01%

Dow Jones U.S. Select Telecommunications SM

  27.17%

Dow Jones U.S. Utilities SM

  22.68%

KBW Regional Banking SM

  43.08%

Nasdaq Biotechnology

  23.73%

Barclays Capital 7-10 Year U.S. Treasury Bond

  7.35%

Barclays Capital 20+ Year U.S. Treasury Bond

  14.21%

Russell 2000 ®

  30.66%

Russell 1000 ® Value

  27.02%

Russell 1000 ® Growth

  23.25%

Russell Midcap ® Value

  28.00%

Russell Midcap ® Growth

  27.02%

Russell 2000 ® Growth

  29.47%

Russell 2000 ® Value

  32.25%

Russell 3000 ®

  25.09%

MSCI EAFE

  22.64%

MSCI Emerging Markets

  25.92%

FTSE/Xinhua China 25

  38.46%

MSCI Japan

  25.51%

MSCI Europe

  27.17%
Index   Historical Five-
Year Annualized
Volatility Rate

MSCI Pacific ex-Japan

  26.19%

MSCI Brazil

  43.76%

MSCI Mexico Investable Market

  32.68%

Credit Suisse 130/30 Large Cap

  34.19%

For additional details about fund performance over periods longer than one day in both Ultra and Short Funds, please see the SAI.

 

 

What it means to you

Daily objective leveraged funds, if used properly and in conjunction with the investor’s view on the future direction and volatility of the markets, can be useful tools for investors who want to manage their exposure to various markets and market segments and who are willing to monitor and/or periodically rebalance their portfolios. However, investors considering these funds should understand that they are designed to provide a positive or negative multiple of an index on a daily basis and not for greater periods of time. As a result, fund returns will not likely be a simple multiple (e.g., 3x, -3x) of an index’s return for time periods longer than one day.

Additionally, investors should recognize that the degree of volatility of the underlying index can have a dramatic effect on a fund’s longer-term performance. The greater the volatility, given a particular index return, the greater the downside deviation will be of a fund’s longer-term performance from a simple multiple (e.g., 3x, -3x) of its index’s longer-term return. As shown in the first example, it is even possible that a fund may move in a different direction than the index.

Other Principal Risks

In addition to the risks noted above, many other factors may also affect the value of an investment in a Fund. A Fund’s NAV will change daily based on the performance of the benchmark index, which in turn is affected by variations in market conditions, interest rates and other economic, political or financial developments. The impact of these developments on a Fund will depend upon the types of securities in which the Fund invests, the Fund’s level of investment in particular issuers and other factors, including the financial condition, industry, economic sector and location of such issuers.

The factors most likely to have a significant impact on a Fund’s portfolio are called “principal risks.” The principal risks for each Fund are noted in each Fund description and described below. Some risks apply to all Funds, while others are specific to the investment strategies of certain Funds, as indicated below. The SAI contains additional information about the Funds, their investment strategies and related risks. Each Fund may be subject to risks in addition to those identified as principal risks.

 

 

Counterparty Risk  —  (All Funds) A Fund will be subject to credit risk with respect to the amount it expects to receive from counterparties to financial instruments and repurchase agreements entered into by the Fund or held by special purpose or structured vehicles. If a counterparty becomes bankrupt or



Table of Contents

 

442   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

   

otherwise fails to perform its obligations due to financial difficulties, the value of your investment in a Fund may decline. A Fund may experience significant delays in obtaining any recovery in a bankruptcy or other reorganization proceeding and a Fund may obtain only limited recovery or may obtain no recovery in such circumstances. The Funds typically enter into transactions with counterparties whose credit rating, at the time of the transaction, is investment grade, as determined by a nationally recognized statistical rating organization, or, if unrated, judged by ProShare Advisors to be of comparable quality.

 

 

Exposure to Foreign Investments Risk  —  (ProShares Ultra, Short and UltraShort MSCI EAFE, MSCI Emerging Markets and FTSE/Xinhua China 25; Ultra and UltraShort MSCI Japan, MSCI Europe, MSCI Pacific ex-Japan, MSCI Brazil and MSCI Mexico Investable Market) Certain of the Funds may invest in securities of foreign issuers or other investments that provide a Fund with exposure to foreign issuers (collectively, “foreign investments”). Certain factors related to foreign investments may prevent a Fund from achieving its goals. These factors include the effect of (i) fluctuations in the value of the local currency versus the U.S. dollar and the uncertainty associated with the cost of converting between various currencies, particularly when currency hedging techniques are unavailable; (ii) differences in settlement practices, as compared to U.S. investments, or delayed settlements in some foreign markets; (iii) the uncertainty associated with evidence of ownership of investments in many foreign countries, which may lack the centralized custodial services and rigorous proofs of ownership required by many U.S. investments; (iv) possible regulation of, or other limitations on, investments by U.S. investors in foreign investments; (v) brokerage commissions and fees and other investment related costs that may be higher than those applicable to U.S. investments; (vi) the possibility that a foreign government may withhold portions of interest and dividends at the source; (vii) taxation of income earned in foreign nations or other taxes imposed with respect to investments in foreign nations; and (viii) foreign exchange controls, which may include suspension of the ability to transfer currency from a given country. In addition, markets for foreign investments are usually less liquid, more volatile and significantly smaller than markets for U.S. securities, which may affect, among other things, a Fund’s ability to purchase or sell foreign investments at appropriate times.

A Fund’s ability to achieve its investment objectives also may be affected by factors related to its ability to obtain information about foreign investments. In many foreign countries, there is less publicly available information about issuers than is available in reports about U.S. issuers. Markets for foreign investments are usually not subject to the degree of government supervision and regulation that exists for U.S. investments. Foreign issuers are not generally subject to uniform accounting, auditing and financial reporting standards, and auditing practices and requirements may not be comparable to those applicable to U.S. issuers. Furthermore, the issuers of foreign investments may be closely controlled by a small number of families, institutional investors or foreign governments whose

investment decisions might be difficult to predict. To the extent a Fund’s assets are exposed to contractual and other legal obligations in a foreign country, e.g., swap agreements with foreign counterparties, these factors may affect the Funds’ ability to achieve their investment objectives. A Fund may encounter difficulties or be unable to pursue legal remedies and obtain judgments in foreign courts. In some countries, information about decisions of the judiciary, other government branches, regulatory agencies and tax authorities may be less transparent than decisions by comparable institutions in the U.S., particularly in countries that are politically dominated by a single party or individual. Moreover, enforcement of such decisions may be inconsistent or uncertain.

Foreign investments also may be more susceptible to political, social, economic and regional factors than might be the case for U.S. securities. These factors include the effect of (i) expropriation, nationalization or confiscatory taxation of foreign investments; (ii) changes in credit conditions related to foreign counterparties, including foreign governments and foreign financial institutions; (iii) trade barriers, exchange controls, managed adjustments in relative currency values and other protectionist measures; and (iv) increased correlation between the value of foreign investments and changes in the commodities markets. To the extent a Fund focuses its investments on a particular country or region, the Fund’s ability to meet its investment objectives may be especially subject to factors and developments related to such country or region.

In addition, a Fund’s investments in foreign investments that are related to developing (or “emerging market”) countries may be particularly volatile due to the aforementioned factors.

 

 

Geographic Concentration Risk  —  (ProShares Ultra, Short and UltraShort FTSE/Xinhua China 25; Ultra and UltraShort MSCI Japan, MSCI Brazil and MSCI Mexico Investable Market) Certain Funds that focus their investments in companies economically tied to particular countries or geographic regions may be particularly susceptible to economic, political or regulatory events affecting those countries or regions. In addition, currency devaluations could occur in countries that have not yet experienced currency devaluation to date, or could continue to occur in countries that have already experienced such devaluations. As a result, Funds that focus their investments in companies economically tied to a particular geographic region or country may be more volatile than a more geographically diversified fund.

 

 

Market Price Variance Risk  —  (All Funds) Individual Shares of a Fund will be listed for trading on the Exchange and can be bought and sold in the secondary market at market prices. The market prices of Shares will fluctuate in response to changes in NAV and supply and demand for Shares. ProShare Advisors cannot predict whether Shares will trade above, below or at their NAV. Differences between secondary market prices and NAV for Shares may be due largely to supply and demand forces in the secondary market, which may not be the same forces as those influencing prices for securities or instruments held by a Fund at a particular time. Given the fact that Shares can be created and redeemed in Creation Units, ProShare



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   443

 

 

Advisors believes that large discounts or premiums to the NAV of Shares should not be sustained. There may, however, be times when the market price and the NAV vary significantly and you may pay more than NAV when buying Shares on the secondary market, and you may receive less than NAV when you sell those Shares. The market price of Shares, like the price of any exchange-traded security, includes a “bid-ask spread” charged by the exchange specialist, market makers or other participants that trade the particular security. In times of severe market disruption, the bid-ask spread often increases significantly. This means that Shares may trade at a discount to NAV, and the discount is likely to be greatest when the price of Shares is falling fastest, which may be the time that you most want to sell your Shares. A Fund’s investment results are measured based upon the daily NAV of the Fund. Investors purchasing and selling Shares in the secondary market may not experience investment results consistent with those experienced by those creating and redeeming directly with a Fund.

 

 

Short Sales Risk  —  (ProShares Credit Suisse 130/30) Selling short is a technique that may be employed by the ProShares Credit Suisse 130/30 to achieve investment exposure consistent with its investment objective. Short selling involves borrowing a security and then selling it. If the Fund buys back the security at a price lower than the price at which it sold the security plus accrued interest, the Fund will earn a positive return (profit) on the difference. If the current market price is greater when the time comes to buy back the security plus accrued interest, the Fund will incur a negative return (loss) on the transaction. The use of short sales may involve additional transaction costs and other expenses. As a result, the cost of maintaining a short position may exceed the return on the position, which may cause the Fund to lose money. Under certain market conditions, short sales can increase the volatility and decrease the liquidity of certain securities or positions and may lower the Fund’s return or result in a loss. Entering into short positions through financial instruments such as futures, options and swap agreements may also cause the Fund to be exposed to short sales risk. Selling short may be considered an aggressive investment technique.

Additional Securities, Instruments and Strategies

This section describes additional securities, instruments and strategies that may be utilized by a Fund which are not principal investment strategies of a Fund unless otherwise noted in the Fund’s description of principal strategies.

 

 

Depositary Receipts (“DRs”) include American Depositary Receipts (“ADRs”), Global Depositary Receipts (“GDRs”), and New York Shares (“NYSs”).

 

  ¡  

ADRs represent the right to receive securities of foreign issuers deposited in a bank or trust company. ADRs are an alternative to purchasing the underlying securities in their national markets and currencies. Investment in ADRs has certain advantages over direct investment in the underlying foreign securities because: (i) ADRs are U.S. dollar-denominated investments that are easily transferable and for

   

which market quotations are readily available, and (ii) issuers whose securities are represented by ADRs are generally subject to auditing, accounting and financial reporting standards similar to those applied to domestic issuers.

 

  ¡  

GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. While ADRs permit foreign corporations to offer shares to American citizens, GDRs allow companies in Europe, Asia, the United States and Latin America to offer shares in many markets around the world.

 

  ¡  

A NYS is a share of New York registry, representing equity ownership in a non-U.S. company, allowing for a part of the capital of the company to be outstanding in the U.S. and part in the home market. It is issued by a U.S. transfer agent and registrar on behalf of the company and created against the cancellation of the local share by the local registrar. One NYS is always equal to one ordinary share. NYS programs are typically managed by the same banks that manage ADRs, as the mechanics of the instrument are very similar. NYSs are used primarily by Dutch companies.

 

 

Leveraged Investment Techniques include investing in swap agreements, reverse repurchase agreements, futures contracts and options on securities indexes and forward contracts and engaging in borrowing, which may be used to create leverage. Use of leveraged investment techniques may involve additional costs and risks to a Fund.

A Fund may also use particular leveraged investment techniques as part of a strategy designed to reduce, or “hedge,” exposure to other risks. For example, a Fund may use various strategies designed to limit the risk of price fluctuations of its portfolio and to preserve capital, which may include purchasing securities with respect to which the Fund has taken a short position. See Short Sales. Additional leveraged investment techniques may include the use by the Short ProShares of direct investment in equity securities or the use by a Fund of customized baskets of securities that do not necessarily include any of the securities contained in the underlying Index. Note, however, that use of hedging techniques may involve additional costs and risks to a Fund. For example, the successful use of hedging techniques may be adversely affected by imperfect correlation between movements in the price of the securities purchased to hedge and the price of the securities being sold short.

 

 

Money Market Instruments are short-term debt instruments that have terms-to-maturity of less than 397 days and exhibit high quality credit profiles. Money market instruments include U.S. government securities, securities issued by governments of other developed countries and repurchase agreements.

 

 

Repurchase Agreements are contracts in which a seller of securities, usually U.S. government securities or other money market instruments, agrees to buy them back at a specified time and price. Repurchase agreements are primarily used by the Funds as a short-term investment vehicle for cash positions. Structured Notes are debt obligations that may include components such as swaps, forwards, options, caps or floors, which change their return patterns. Structured notes may be



Table of Contents

 

444   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

   

used to alter the risks to a portfolio, or alternatively may be used to indirectly expose a portfolio to asset classes or markets in which one does not desire to invest directly.

 

 

U.S. Government Securities are issued by the U.S. government or one of its agencies or instrumentalities. Some, but not all, U.S. government securities are backed by the full faith and credit of the federal government. Other U.S. government securities are backed by the issuer’s right to borrow from the U.S. Treasury and some are backed only by the credit of the issuing organization.

 

 

Futures Contracts  — Contracts that pay a fixed price for an agreed-upon amount of securities or the cash value of the securities, on an-agreed-upon date.

 

 

Forward Contracts  — Forward contracts are two-party contracts entered into with dealers or financial institutions where the purchase or sale of a specific quantity of a commodity, security, foreign currency or other financial instrument is agreed upon at a set price, with delivery and settlement at a specified future date. Forward contracts may also be structured for cash settlement, rather than physical delivery.

 

 

Options on Securities and Stock Indices and Investments Covering Such Positions  — Option contracts grant one party a right, for a price, either to buy or sell a security or futures contract at a fixed price during a specified period or on a specified day. A call option gives one the right to buy a security or futures contract at an agreed-upon price on or before a certain date. A put option gives one the right to sell a security or futures contract at an agreed-upon price on or before a certain date.

 

 

Investments in Other Investment Companies  — Each Fund may invest in the securities of other investment companies, including exchange-traded funds, to the extent that such an investment would be consistent with the requirements of the 1940 Act or any exemptive order issued by the U.S. Securities and Exchange Commission (the “SEC”). If a Fund invests in, and thus is a shareholder of, another investment company, the Fund’s shareholders will indirectly bear the Fund’s proportionate share of the fees and expenses paid by such other investment company, including advisory fees, in addition to both the management fees payable directly by the Fund to the Fund’s own investment adviser and the other expenses that the Fund bears directly in connection with the Fund’s own operations.

Because most exchange traded funds are investment companies, absent exemptive relief, investment in such funds generally would be limited under applicable federal statutory provisions. Those provisions restrict a fund’s investment in the shares of another investment company to up to 5% of its assets (which may represent no more than 3% of the securities of such other investment company) and limit aggregate investments in all investment companies to 10% of assets. A Fund may invest in certain exchange traded funds in excess of the statutory limit in reliance on an exemptive order issued to those entities and pursuant to procedures approved by the Board provided that it complies with the conditions of the exemptive relief, as they may be amended from time to time, and any other applicable investment limitations.

 

 

Short Sales  — The Short ProShares and ProShares Credit Suisse 130/30 also may engage in short sales transactions with respect to equity securities (including shares of exchange-traded funds) to the extent permitted by the 1940 Act. A short sale is a transaction in which a Fund sells a security it does not own in anticipation that the market price of that security will decline. To complete such a transaction, a Fund must borrow the security to make delivery to the buyer. The Fund is then obligated to replace the security borrowed by borrowing the same security from another lender, purchasing it at the market price at the time of replacement or paying the lender an amount equal to the cost of purchasing the security. The price at such time may be more or less than the price at which the security was sold by the Fund. Until the security is replaced, the Fund is required to repay the lender any dividends it receives or interest which accrues on the security during the period of the loan. To borrow the security, the Fund also may be required to pay a premium, which would increase the cost of the security sold. The net proceeds of the short sale will be retained by the broker, to the extent necessary to meet the margin requirements, until the short position is closed out. A Fund also will incur transaction costs in effecting short sales.

The Short ProShares also may make short sales “against the box,” i.e., when a security identical to or convertible or exchangeable into one owned by a Fund is borrowed and sold short.

Precautionary Notes

A Precautionary Note to Retail Investors  — The Depository Trust Company (“DTC”), a limited trust company and securities depositary that serves as a national clearinghouse for the settlement of trades for its participating banks and broker-dealers, or its nominee will be the registered owner of all outstanding Shares of each Fund. Your ownership of Shares will be shown on the records of DTC and the DTC Participant broker through whom you hold the Shares. PROSHARES TRUST WILL NOT HAVE ANY RECORD OF YOUR OWNERSHIP. Your account information will be maintained by your broker, who will provide you with account statements, confirmations of your purchases and sales of Shares, and tax information. Your broker also will be responsible for ensuring that you receive shareholder reports and other communications from the Fund whose Shares you own. Typically, you will receive other services (e.g., average cost information) only if your broker offers these services.

A Precautionary Note to Purchasers of Creation Units  — You should be aware of certain legal risks unique to investors purchasing Creation Units directly from the issuing Fund. Because new Shares may be issued on an ongoing basis, a “distribution” of Shares could be occurring at any time. As a dealer, certain activities on your part could, depending on the circumstances, result in your being deemed a participant in the distribution, in a manner that could render you a statutory underwriter and subject you to the prospectus delivery and liability provisions of the Securities Act of 1933, as amended (the “Securities Act”). For example, you could be deemed a statutory underwriter if you purchase Creation Units from an issuing Fund, break them down into the constituent Shares, and sell those Shares directly to customers, or



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   445

 

if you choose to couple the creation of a supply of new Shares with an active selling effort involving solicitation of secondary market demand for Shares. Whether a person is an underwriter depends upon all of the facts and circumstances pertaining to that person’s activities, and the examples mentioned here should not be considered a complete description of all the activities that could cause you to be deemed an underwriter. Dealers who are not “underwriters,” but are participating in a distribution (as opposed to engaging in ordinary secondary market transactions), and thus dealing with Shares as part of an “unsold allotment” within the meaning of Section 4(3)(C) of the Securities Act, will be unable to take advantage of the prospectus delivery exemption provided by Section 4(3) of the Securities Act.

A Precautionary Note to Investment Companies  — For purposes of the 1940 Act, each Fund is a registered investment company, and the acquisition of Shares by other investment companies is subject to the restrictions of Section 12(d)(1) thereof.

The Trust and the Funds have obtained an exemptive order from the SEC allowing a registered investment company to invest in a Fund beyond the limits of Section 12(d)(1) subject to certain conditions, including that a registered investment company enters into a Participation Agreement with ProShares Trust regarding the terms of the investment. Any investment company considering purchasing shares of a Fund in amounts that would cause it to exceed the restrictions of Section 12(d)(1) should contact the Trust.

A Precautionary Note Regarding Unusual Circumstances  — ProShares Trust can postpone payment of redemption proceeds for any period during which (1) the New York Stock Exchange (the “NYSE”) or The NASDAQ Stock Market is closed other than customary weekend and holiday closings, (2) trading on the NYSE or The NASDAQ Stock Market is restricted, (3) any emergency circumstances exist, as determined by the SEC, and (4) the SEC by order permits for the protection of shareholders of a Fund and (5) for up to 14 calendar days for any of the Ultra International and Short International ProShares during a period of an international local holiday, as further described in the SAI.

A Precautionary Note Regarding Regulatory Initiatives  — There is a possibility of future regulatory changes altering, perhaps to a material extent, the nature of an investment in the Funds or the ability of the Funds to continue to implement their investment strategies.

The futures markets are subject to comprehensive statutes, regulations, and margin requirements. In addition, the SEC, CFTC and the exchanges are authorized to take extraordinary actions in the event of a market emergency, including, for example, the retroactive implementation of speculative position limits or higher margin requirements, the establishment of daily price limits and the suspension of trading. The regulation of swaps and futures transactions in the United States is a rapidly changing area of law and is subject to modification by government and judicial action. The effect of any future regulatory change on the Funds is impossible to predict, but could be substantial and adverse.

In particular, the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”) was signed into law by President Obama on July 21, 2010. The Dodd-Frank Act will change the way in which the U.S. financial system is supervised

and regulated. Title VII of the Dodd-Frank Act sets forth a new legislative framework for OTC derivatives, including Financial Instruments, such as swaps, in which the Funds may invest. Title VII of the Dodd-Frank Act makes broad changes to the OTC derivatives market, grants significant new authority to the SEC and the CFTC to regulate OTC derivatives and market participants, and will require clearing and exchange trading of many OTC derivatives transactions.

Provisions in the Dodd-Frank Act include new registration, recordkeeping, capital and margin requirements for “swap dealers” and “major swap participants” as determined by the Dodd-Frank Act and applicable regulations; and the forced use of clearinghouse mechanisms for many OTC derivative transactions. The CFTC, SEC and other federal regulators have been tasked with developing the rules and regulations enacting the provisions of the Dodd-Frank Act. Because there is a one-year period prescribed in which most of the mandated rulemaking and regulations will be implemented, it is not possible at this time to gauge the exact nature and scope of the impact of the Dodd-Frank Act on any of the Funds, but it is expected that swap dealers, major market participants and swap counterparties, including the Funds, will experience new and/or additional regulations, requirements, compliance burdens and associated costs. The new law and the rules to be promulgated may negatively impact a Fund’s ability to meet its investment objective either through limits or requirements imposed on it or upon its counterparties. In particular, new position limits imposed on a Fund or its counterparties may impact that Fund’s ability to invest in a manner that efficiently meets its investment objective, and new requirements, including capital and mandatory clearing, may increase the cost of a Fund’s investments and cost of doing business, which could adversely affect investors.

Underlying Indexes

The Funds have entered into licensing agreements for the use of the Indexes underlying their benchmarks (each, an “Index”). A description of the Indexes currently underlying the Funds’ benchmarks follows:

ProShares Ultra SmallCap600, ProShares Short SmallCap600 and ProShares UltraShort SmallCap600:

The S&P SmallCap600 ® is a measure of small-cap company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 600 U.S. operating companies selected through a process that factors criteria such as liquidity, price, market capitalization, financial viability and public float. As of June 30, 2010, the S&P SmallCap 600 included companies with capitalizations between $28.6 million and $2.9 billion. The average capitalization of the companies comprising the Index was approximately $700 million.

ProShares Ultra Russell2000, ProShares Short Russell2000, ProShares UltraShort Russell2000, ProShares UltraPro Russell2000 and ProShares UltraPro Short Russell2000:

The Russell 2000 ® Index is a measure of small-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index containing approximately 2000 of the smallest companies in the Russell 3000 ® Index or approximately 8% of the



Table of Contents

 

446   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

total market capitalization of the Russell 3000 ® Index, which in turn represents approximately 98% of the investable U.S. equity market. As of June 30, 2010, the Russell 2000 Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $555 million.

ProShares Ultra Basic Materials, Short Basic Materials and ProShares UltraShort Basic Materials:

The Dow Jones U.S. Basic Materials Index SM measures the performance of the basic materials industry of the U.S. equity market. Component companies are involved in the production of aluminum, steel, non-ferrous metals, commodity chemicals, specialty chemicals, forest products, paper products, as well as the mining of precious metals and coal. As of June 30, 2010, the Dow Jones U.S. Basic Materials Index included companies with capitalizations between $509 million and $31 billion. The average capitalization of the companies comprising the Index was approximately $5 billion. As of the close of business on June 30, 2010, the Index was concentrated in the chemicals industry group which comprised approximately 53.02% of the market capitalization of the Index.

ProShares Ultra Nasdaq Biotechnology and ProShares UltraShort Nasdaq Biotechnology:

The Nasdaq Biotechnology Index ® is a modified capitalization weighted index that includes securities of NASDAQ listed companies that are classified as either biotechnology or pharmaceutical according to the Industry Classification Benchmark (“ICB”) which also meet other eligibility criteria determined by NASDAQ, including minimum market capitalization and liquidity requirements. As of June 30, 2010, the Index included companies with capitalizations between $88 million and $50 billion. The average capitalization of the companies comprising the Index was approximately $2.4 billion.

ProShares Ultra Consumer Goods and ProShares UltraShort Consumer Goods:

The Dow Jones U.S. Consumer Goods Index SM measures the performance of consumer spending in the goods industry of the U.S. equity market. Component companies include automobiles and auto parts and tires, brewers and distillers, farming and fishing, durable and non-durable household product manufacturers, cosmetic companies, food and tobacco products, clothing, accessories and footwear. As of June 30, 2010, the Dow Jones U.S. Consumer Goods Index included companies with capitalizations between $390 million and $173 billion. The average capitalization of the companies comprising the Index was approximately $9 billion.

ProShares Ultra Consumer Services and ProShares UltraShort Consumer Services:

The Dow Jones U.S. Consumer Services Index SM measures the performance of consumer spending in the services industry of the U.S. equity market. Component companies include airlines, broadcasting and entertainment, apparel and broadline retailers, food and drug retailers, media agencies, publishing, gambling, hotels, restaurants and bars, and travel and tourism. As of June 30, 2010, the Dow Jones U.S. Consumer Services Index included companies with capitalizations between $411 million and $102 billion. The average capitalization of the companies

comprising the Index was approximately $6.5 billion. As of the close of business on June 30, 2010, the Index was concentrated in the general retailers industry group which comprised approximately 42.11% of the market capitalization and media which comprised approximately 26.14% of the market of the Index.

ProShares Ultra Financials, ProShares Short Financials and ProShares UltraShort Financials:

The Dow Jones U.S. Financials Index SM measures the performance of the financial services industry of the U.S. equity market. Component companies include regional banks; major U.S. domiciled international banks; full line, life, and property and casualty insurance companies; companies that invest, directly or indirectly in real estate; diversified financial companies such as Fannie Mae, credit card issuers, check cashing companies, mortgage lenders and investment advisors; securities brokers and dealers including investment banks, merchant banks and online brokers; and publicly traded stock exchanges. As of June 30, 2010, the Dow Jones U.S. Financials Index included companies with capitalizations between $430 million and $145 billion. The average capitalization of the companies comprising the Index was approximately $7 billion. As of the close of business on June 30, 2010, the Index was concentrated in the bonds industry group which comprised approximately 40.44% of the market capitalization of the Index.

ProShares Ultra Health Care and ProShares UltraShort Health Care:

The Dow Jones U.S. Health Care Index SM measures the performance of the healthcare industry of the U.S. equity market. Component companies include health care providers, biotechnology companies, medical supplies, advanced medical devices and pharmaceuticals. As of June 30, 2010, the Dow Jones U.S. Health Care Index included companies with capitalizations between $400 million and $163 billion. The average capitalization of the companies comprising the Index was approximately $9.8 billion. As of the close of business on June 30, 2010, the Index was concentrated in the pharmaceuticals and biotechnology industry group which comprised approximately 62.16% of the market capitalization and health care equipment which comprised approximately 37.84% of the market of the Index

ProShares Ultra Industrials and ProShares UltraShort Industrials:

The Dow Jones U.S. Industrials Index SM measures the performance of the industrial industry of the U.S. equity market. Component companies include building materials, heavy construction, factory equipment, heavy machinery, industrial services, pollution control, containers and packaging, industrial diversified, air freight, marine transportation, railroads, trucking, land-transportation equipment, shipbuilding, transportation services, advanced industrial equipment, electric components and equipment, and aerospace. As of June 30, 2010, the Dow Jones U.S. Industrials Index included companies with capitalizations between $382 million and $154 billion. The average capitalization of the companies comprising the Index was approximately $5.6 billion.



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   447

 

ProShares Ultra Oil & Gas, ProShares Short Oil & Gas and ProShares UltraShort Oil & Gas:

The Dow Jones U.S. Oil & Gas Index SM measures the performance of the oil and gas industry of the U.S. equity market. Component companies include oil drilling equipment and services, oil companies-major, oil companies-secondary, pipelines, liquid, solid or gaseous fossil fuel producers and service companies. As of June 30, 2010, the Dow Jones U.S. Oil & Gas Index included companies with capitalizations between $447 million and $291 billion. The average capitalization of the companies comprising the Index was approximately $12 billion. As of the close of business on June 30, 2010, the Index was concentrated in the oil and gas producers industry group which comprised approximately 77.09% of the market capitalization and oil equipment services industry group which comprised approximately 22.32% of the market capitalization of the Index

ProShares Ultra Real Estate, ProShares Short Real Estate and ProShares UltraShort Real Estate:

The Dow Jones U.S. Real Estate Index SM measures the performance of the real estate sector of the U.S. equity market. Component companies include those that invest directly or indirectly through development, management or ownership of shopping malls, apartment buildings and housing developments; and real estate investment trusts (“REITs”) that invest in apartments, office and retail properties. REITs are passive investment vehicles that invest primarily in income-producing real estate or real estate related loans or interests. As of June 30, 2010, the Dow Jones U.S. Real Estate Index included companies with capitalizations between $641 million and $23 billion. The average capitalization of the companies comprising the Index was approximately $3.5 billion.

ProShares Ultra KBW Regional Banking and ProShares Short KBW Regional Banking:

The KBW Regional Banking Index SM is an equal-weighted index that seeks to provide diverse regional banking exposure. The Index includes stocks of 50 publicly traded companies that do business as regional banks or thrifts. Component companies include leading regional banks or thrifts listed on a U.S. exchange. As of June 30, 2010, the Index included companies with capitalizations between approximately $429 million and $6.4 billion. The average capitalization of the companies comprising the Index was approximately $1.3 billion.

ProShares Ultra Semiconductors and ProShares UltraShort Semiconductors:

The Dow Jones U.S. Semiconductor Index SM measures the performance of the semiconductor subsector of the U.S. equity market. Component companies are engaged in the production of semiconductors and other integrated chips, as well as other related products such as semiconductor capital equipment and mother-boards. As of June 30, 2010, the Dow Jones U.S. Semiconductor Index included companies with capitalizations between $459 million and $108 billion. The average capitalization of the companies comprising the Index was approximately $5.9 billion.

 

ProShares Ultra Technology and ProShares UltraShort Technology:

The Dow Jones U.S. Technology Index SM measures the performance of the technology industry of the U.S. equity market. Component companies include those involved in computers and office equipment, software, communications technology, semiconductors, diversified technology services and Internet services. As of June 30, 2010, the Dow Jones U.S. Technologies Index included companies with capitalizations between $441 million and $228 billion. The average capitalization of the companies comprising the Index was approximately $10.9 billion. As of the close of business on June 30, 2010, the Index was concentrated in the software and corporate services industry group which comprised approximately 42.88% of the market capitalization and technology and hardware industry group which comprised approximately 57.12% of the market capitalization of the Index.

ProShares Ultra Telecommunications and ProShares UltraShort Telecommunications:

The Dow Jones U.S. Select Telecommunications Index SM is a measure of U.S. stock market performance of fixed-line (regional and long-distance carriers) and mobile telephone services (cellular, satellite and paging services). As of June 30, 2010, the Index included companies with capitalizations between $610.9 million and $144 billion. The average capitalization of the companies comprising the Index was approximately $14 billion. As of the close of business on June 30, 2010, the Index was concentrated in the fixed line telecommunication industry group which comprised approximately 82.69% of the market capitalization of the Index.

ProShares Ultra Utilities and ProShares UltraShort Utilities:

The Dow Jones U.S. Utilities Index SM measures the performance of the utilities industry of the U.S. equity market. Component companies include electric utilities, gas utilities and water utilities. As of June 30, 2010, the Dow Jones U.S. Utilities Index included companies with capitalizations between $394 million and $27.3 billion. The average capitalization of the companies comprising the Index was approximately $5.6 billion. As of the close of business on June 30, 2010, the Index was concentrated in the electricity industry group which comprised approximately 72.37% of the market capitalization and gas, water and multi-utilities group which comprised approximately 27.63% of the market capitalization of the Index.

ProShares Ultra Russell1000 Value and ProShares UltraShort Russell1000 Value:

The Russell 1000 ® Value Index is designed to provide a comprehensive measure of large-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 1000 ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Russell 1000 Value Index included companies with capitalizations between $684 million and $292 billion. The average capitalization of the companies comprising the Index was approximately $11 billion. As of the close of business on June 30, 2010, the Index was concentrated in



Table of Contents

 

448   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

the financial industry group which comprised approximately 28.33% of the market capitalization of the Index.

ProShares Ultra Russell1000 Growth and ProShares UltraShort Russell1000 Growth:

The Russell 1000 ® Growth Index is designed to provide a comprehensive measure of large-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 1000 ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Russell1000 ® Growth Index included companies with capitalizations between $684 million and $292 billion. The average capitalization of the companies comprising the Index was approximately $12.5 billion.

ProShares Ultra Russell MidCap Value and ProShares UltraShort Russell MidCap Value:

The Russell Midcap ® Value Index is designed to provide a comprehensive measure of mid-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell Midcap ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Russell Midcap Value Index included companies with capitalizations between $684 million and $24 billion. The average capitalization of the companies comprising the Index was approximately $4 billion. As of the close of business on June 30, 2010, the Index was concentrated in the financial industry group which comprised approximately 29.09% of the market capitalization of the Index.

ProShares Ultra Russell MidCap Growth and ProShares UltraShort Russell MidCap Growth:

The Russell Midcap ® Growth Index is designed to provide a comprehensive measure of mid-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell Midcap ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Russell Midcap Growth Index included companies with capitalizations between $684 million and $13.7 billion. The average capitalization of the companies comprising the Index was approximately $4 billion.

ProShares Ultra Russell2000 Value and ProShares UltraShort Russell2000 Value:

The Russell 2000 ® Value Index is designed to provide a comprehensive measure of small-cap U.S. equity “value” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 2000 ® Index that have been identified as being on the value end of the growth-value spectrum. As of June 30, 2010, the Russell 2000 Value Index included companies with capitalizations between $49 million and $2.2 billion. The average capitalization of the companies comprising the Index was approximately $527 million. As of the close of business on June 30, 2010, the Index was concentrated in the financial industry group which comprised approximately 37.83% of the market capitalization of the Index.

 

ProShares Ultra Russell2000 Growth and ProShares UltraShort Russell2000 Growth:

The Russell 2000 ® Growth Index is designed to provide a comprehensive measure of small-cap U.S. equity “growth” performance. It is an unmanaged, float-adjusted, market capitalization weighted index comprised of stocks representing approximately half the market capitalization of the Russell 2000 ® Index that have been identified as being on the growth end of the growth-value spectrum. As of June 30, 2010, the Russell 2000 Growth Index included companies with capitalizations between $39 million and $2.5 billion. The average capitalization of the companies comprising the Index was approximately $576 million. As of the close of business on June 30, 2010, the Index was concentrated in the consumer non-cyclical industry group which comprised approximately 28.77% of the market capitalization of the Index.

ProShares Ultra S&P500, ProShares Short S&P500, ProShares UltraShort S&P500, ProShares UltraPro S&P500 and UltraPro Short S&P500:

The S&P 500 ® is a measure of large-cap U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 500 U.S. operating companies and REITs selected through a process that factors criteria such as liquidity, price, market capitalization and financial viability. As of June 30, 2010, the S&P 500 included companies with capitalizations between $1 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $19.6 billion.

ProShares Ultra QQQ, ProShares Short QQQ, ProShares UltraShort QQQ, ProShares UltraPro QQQ and ProShares UltraPro Short QQQ:

The NASDAQ-100 Index ® includes 100 of the largest non-financial domestic and international issues listed on The NASDAQ Stock Market. As of June 30, 2010, the NASDAQ-100 Index included companies with capitalizations between $2.5 billion and $228.8 billion. The average capitalization of the companies comprising the Index was approximately $21.8 billion. As of the close of business on June 30, 2010, the Index was concentrated in the technology industry group which comprised approximately 46.43% of the market capitalization of the Index.

ProShares Ultra Dow30, ProShares Short Dow30, ProShares UltraShort Dow30, ProShares UltraPro Dow30 and ProShares UltraPro Short Dow30:

The Dow Jones Industrial Average SM is a price-weighted index maintained by editors of The Wall Street Journal. The Index includes 30 large-cap, “blue-chip” U.S. stocks, excluding utility and transportation companies. As of June 30, 2010, the Index included companies with capitalizations between $10 billion and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $106 billion.

ProShares Ultra MidCap400, ProShares Short MidCap400, ProShares UltraShort MidCap400, ProShares UltraPro MidCap400 and ProShares UltraPro Short MidCap400:

The S&P MidCap 400 ® is a measure of mid-size company U.S. stock market performance. It is a float-adjusted, market capitalization weighted index of 400 U.S. operating companies and REITs selected through a process that factors criteria such as



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   449

 

liquidity, price, market capitalization and financial viability. As of June 30, 2010, the S&P MidCap 400 included companies with capitalizations between $301 million and $6.6 billion. The average capitalization of the companies comprising the Index was approximately $2.3 billion.

ProShares Ultra MSCI EAFE, ProShares Short MSCI EAFE, and ProShares UltraShort MSCI EAFE:

The MSCI EAFE Index ® (Europe, Australasia, Far East) adjusts the market capitalization of index constituents for free float and targets for index inclusion 85% of free float-adjusted market capitalization in each industry group, in developed market countries, excluding the US and Canada. As of June 30, 2010, the MSCI EAFE Index consisted of the following 22 developed market country indexes: Australia, Austria, Belgium, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland and the United Kingdom. As of June 30, 2010, the MSCI EAFE Index included companies with capitalizations between $408 million and $167.8 billion. The average capitalization of the companies comprising the Index was approximately $9.1 billion.

ProShares Ultra MSCI Emerging Markets, ProShares Short MSCI Emerging Markets and ProShares UltraShort MSCI Emerging Markets:

The MSCI Emerging Markets Index ® adjusts the market capitalization of index constituents for free float and targets for index inclusion 85% of free float-adjusted market capitalization in each industry group, in global emerging markets countries. As of June 2010 the MSCI Emerging Markets Index consisted of the following 21 emerging market country indexes: Brazil, Chile, China, Colombia, Czech Republic, Egypt, Hungary, India, Indonesia, Korea, Malaysia, Mexico, Morocco, Peru, Philippines, Poland, Russia, South Africa, Taiwan, Thailand, and Turkey. As of June 30, 2010, the MSCI Emerging Markets Index included companies with capitalizations between $88 million and $70.4 billion. The average capitalization of the companies comprising the Index was approximately $3.9 billion.

ProShares Ultra MSCI Japan and ProShares UltraShort MSCI Japan:

The MSCI Japan Index ® adjusts the market capitalization of index constituents for free float and targets for index inclusion 85% of free float-adjusted market capitalization in each industry group in Japan. As of June 30, 2010, the MSCI Japan Index included companies with capitalizations between $648 million and $96 billion. The average capitalization of the companies comprising the Index was approximately $6 billion.

ProShares Ultra FTSE/Xinhua China 25, ProShares Short FTXE/Xinhua China 25 and ProShares UltraShort FTSE/Xinhua China 25:

The FTSE/Xinhua China 25 Index ® is comprised of 25 of the largest and most liquid Chinese stocks listed on the Hong Kong Stock Exchange. As of June 30, 2010, the FTSE/Xinhua China 25 Index included companies with capitalizations between $10 billion and $268 billion. The average capitalization of the companies comprising the Index was approximately $70 billion. As of the close of business on June 30, 2010, the Index was concentrated in

the financial industry group which comprised approximately 46.10% of the market capitalization of the Index.

ProShares Ultra 7-10 Year Treasury and ProShares UltraShort 7-10 Year Treasury:

The Barclays Capital 7-10 Year U.S. Treasury Bond Index includes all publicly issued, U.S. Treasury securities that have a remaining maturity of between 7 and 10 years, are non-convertible, are denominated in U.S. dollars, are rated investment grade (at least Baa3 by Moody’s Investors Service, Inc. or BBB- by Standard and Poor’s Financial Services, LLC are fixed rate, and have more than $250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. Excluded from the Index are certain special issues, such as flower bonds, targeted investor notes (“TINs”), U.S. Treasury inflation-protected securities (“TIPs”), state and local government bonds (“SLGs”), and coupon issues that have been stripped from assets already included.

ProShares Ultra 20+ Year Treasury, ProShares Short 20+ Year Treasury and ProShares UltraShort 20+ Year Treasury:

The Barclays Capital 20+ Year U.S. Treasury Bond Index includes all publicly issued, U.S. Treasury securities that have a remaining maturity greater than 20 years, are non-convertible, are denominated in U.S. dollars, are rated investment grade (at least Baa3 by Moody’s Investors Service, Inc. or BBB- by Standard and Poor’s Financial Services, LLC are fixed rate, and have more than $250 million par outstanding. The Index is weighted by the relative market value of all securities meeting the Index criteria. Excluded from the Index are certain special issues, such as flower bonds, targeted investor notes (“TINs”), U.S. Treasury inflation protected securities (“TIPs”), state and local government series bonds (“SLGs”), and coupon issues that have been stripped from assets already included.

ProShares Ultra Russell3000 and ProShares UltraShort Russell3000:

The Russell 3000 ® Index offers investors access to the broad U.S. equity universe representing approximately 98% of the U.S. market. The Index is designed to be a comprehensive representation of the investable U.S. equity market and its segments. It is a free float-adjusted, market capitalization-weighted index, and includes only common stocks belonging to corporations incorporated in the U.S. and its territories. As of June 30, 2010, the Index was concentrated in the Consumer, Non-Cyclical industry group, which comprised 24% of the market capitalization of the Index, and included companies with capitalizations between $39.2 million and $291.8 billion. The average capitalization of the companies comprising the Index was approximately $4.2 billion.

ProShares Ultra MSCI Europe and ProShares UltraShort MSCI Europe:

The MSCI Europe Index ® is a free float-adjusted, market capitalization-weighted index that is designed to measure the equity market performance of the developed markets in Europe. The Index is divided into large- and mid-cap segments and provides exhaustive coverage of these size segments by targeting around 85% of free float-adjusted market capitalization in the region. The Index consists of the following 16 developed market countries: Austria, Belgium, Denmark, Finland, France, Germany,



Table of Contents

 

450   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom. As of June 30, 2010, the Index included companies with capitalizations between $825 million and $168 billion. The average capitalization of the companies comprising the Index was approximately $12 billion.

ProShares Ultra MSCI Pacific ex-Japan and ProShares UltraShort MSCI Pacific ex-Japan:

The MSCI Pacific ex-Japan Index ® is a free float-adjusted, market capitalization-weighted index that is designed to measure the equity market performance of the developed markets in the Pacific region, excluding Japan. The Index is divided into large- and midcap segments and provides exhaustive coverage of these size segments by targeting around 85% of free float-adjusted market capitalization in the region. The Index consists of the following four developed market countries/cities: Australia, Hong Kong, New Zealand and Singapore. As of June 30, 2010, the Index was concentrated in the Financial Services industry group, which comprised 53% of the market capitalization of the Index, and included companies with capitalizations between $749.9 million and $106.7 billion. The average capitalization of the companies comprising the Index was approximately $7 billion.

ProShares Ultra MSCI Brazil and ProShares UltraShort MSCI Brazil:

The MSCI Brazil Index ® is a free float-adjusted, market capitalization-weighted index that is designed to measure the equity market performance of the Brazilian market. The Index is divided into large- and mid-cap segments and provides exhaustive coverage of these size segments by targeting around 85% of free float-adjusted market capitalization in the Brazilian market. As of June 30, 2010, the Index was concentrated in the Materials industry group, which comprised 20% of the market capitalization of the Index, respectively, and included companies with capitalizations between $709 million and $46.8 billion. The average capitalization of the companies comprising the Index was approximately $6 billion.

ProShares Ultra MSCI Mexico Investable Market and ProShares UltraShort MSCI Mexico Investable Market:

The MSCI Mexico Investable Market Index ® is a free float-adjusted, market capitalization weighted index that is designed to measure the equity market performance of the Mexican equity market by capturing 99% of the (publicly available) total market capitalization. As of June 30, 2010, the Index was concentrated in the Telecommunications services industry group, which comprised 34.94% of the market capitalization of the Index, and included companies with capitalizations between $49 million and $45 billion. The average capitalization of the companies comprising the Index was approximately $3 billion.

ProShares Credit Suisse 130/30:

The Credit Suisse 130/30 Large Cap Index is designed to replicate an investment strategy that establishes either long or short positions in the stocks of certain of the 500 largest U.S. companies based on market capitalization (the “Universe”) by applying a rules-based ranking and weighting methodology detailed below. The design intends to provide an indexed representation of a quantitatively constructed 130/30 U.S. large cap equity strategy. This results in the Index having total long exposure of 130% and

total short exposure of 30% at each monthly reconstitution date. The Index will have risk characteristics similar to the Universe and will generally rise and fall with the Universe, with the goal, but not guarantee, of incremental risk-adjusted outperformance as compared to the Universe. As of June 30, 2010, the Index contained 240 long and 122 short positions. As of the close of business on June 30, 2010, the Index was concentrated in the consumer non-cyclical industry group which comprised approximately 29.31% of the market capitalization of the Index.

Reconstitution of the Index occurs on the third Friday of each month and begins by identifying the universe of stocks for potential selection into the Index. Using a quantitative analysis, an expected alpha score (or rank) is assigned to each stock in the Universe. Expected alpha is a forecast of a stock’s risk-adjusted return. The expected alpha score is derived using 50 factors that capture key company information, including fundamental data from financial statements, consensus earnings forecasts, market pricing and volume data. These 50 factors are grouped into ten equal-weighted factor composites in the following categories: 1) Traditional Value, 2) Relative Value, 3) Historical Growth, 4) Expected Growth, 5) Profit Trends, 6) Accelerating Sales, 7) Earnings Momentum, 8) Price Momentum, 9) Price Reversal, and 10) Small Size. Each stock in the Universe is scored on each of the 10 composite factors, and these scores are then combined to generate a single, overall expected alpha score.

Once an expected alpha score is derived for each stock in the Universe, an optimized long/short index portfolio is generated based on these scores, with its long and short positions set at 130% and 30%, respectively. The primary goal of the optimization process is to maximize the Index portfolio’s potential estimated return while maintaining risk characteristics similar to the Universe. Between reconstitutions, risk characteristics of the Index will diverge from those of the Universe.

Each stock in the Index portfolio may be over- or underweighted by a maximum of ± 0.40 basis points, based on its expected alpha score. This means that a stock with a high score may have a portfolio weight that is as much as 0.40% above its float-adjusted market capitalization weighting. A stock with a low score may have a portfolio weight that is as much as 0.40% below its market capitalization weighting. In cases where a stock’s market capitalization weighting is under 0.40% and the company is assigned a low alpha score, it may carry a negative weighting and be held as a short position. The optimization process commonly sets the weight for numerous stocks in the Universe to zero, so that the Index portfolio may include fewer than 500 stocks.

At the Index’s next monthly reconstitution, new equity scores are calculated, the long/short ratio is reset to 130/30 and new equity weights are computed.

 

Information About the Index Licensors

“Standard & Poor’s ® ,” “S&P ® ,” “S&P SmallCap 600,” “Standard & Poor’s SmallCap 600,” are trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by ProShares. ProShares are not sponsored, endorsed, sold or promoted by Standard & Poor’s and Standard & Poor’s does not make any representation regarding the advisability of investing in ProShares.



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   451

 

ProShares Ultra, UltraPro, Short, UltraShort and UltraPro Short QQQ and ProShares Ultra and UltraShort Nasdaq Biotechnology (the “Nasdaq Funds”) are not sponsored, endorsed, sold or promoted by The NASDAQ OMX Group, Inc. or its affiliates or subsidiaries. (The NASDAQ OMX Group, Inc., collectively with its affiliates and subsidiaries, are referred to as “NASDAQ OMX”). NASDAQ OMX has not passed on the legality or suitability of, or the accuracy or adequacy of descriptions and disclosures relating to, the Nasdaq Funds. NASDAQ OMX makes no representation or warranty, express or implied, to the owners of the Nasdaq Funds or any member of the public regarding the advisability of investing in securities generally or in the Nasdaq Funds particularly. NASDAQ OMX has no liability in connection with the administration, marketing or trading of the Nasdaq Funds.

NASDAQ OMX does not guarantee the accuracy or completeness of the date on which the intra-day portfolio value (the “IPV”) calculations are based or the actual computation of the value of the IPV, nor shall NASDAQ OMX be responsible for any delays in the computation or dissemination of the IPV values. NASDAQ OMX makes no warranty, express or implied, as to results to be obtained by the Nasdaq Funds, or any other person or entity from the use of the IPVs or any data included therein. NASDAQ OMX makes no express or implied warranties, and expressly disclaims all warranties of merchantability or fitness for a particular purpose or use with respect to the IPVs or any data included therein. Without limiting any of the foregoing, in no event shall NASDAQ OMX have any liability for any lost profits or special, incidental, punitive, indirect, or consequential damages, even if notified of the possibility of such damages.

“Dow Jones” is a service mark of Dow Jones & Company, Inc.

Dow Jones does not:

 

 

Sponsor, endorse, sell or promote any of the ProShares.

 

 

Recommend that any person invest in the ProShares or any other securities.

 

 

Have any responsibility or liability for or make any decisions about timing, amount or pricing of the ProShares.

 

 

Have any responsibility or liability for the administration, management for marketing of the ProShares.

 

 

Consider the needs of the ProShares or the owners of the ProShares in determining, composing or calculating the Dow Jones U.S. Indexes or have any obligation to do so.

Dow Jones will not have any liability in connection with the ProShares. Specifically, Dow Jones does not make any warranty, express or implied, and Dow Jones disclaims any warranty about:

 

 

The results to be obtained by the ProShares, the owner of the ProShares or any other person in connection with the use of the Dow Jones U.S. Indexes and the data included in the Dow Jones U.S. Indexes;

 

 

The accuracy or completeness of the Dow Jones U.S. Indexes and their data; or

 

 

The merchantability and the fitness for a particular purpose or use of the Dow Jones U.S. Indexes and their data.

Dow Jones will have no liability for any errors, omissions or interruptions in the Dow Jones U.S. Indexes or their data.

 

Under no circumstances will Dow Jones be liable for any lost profits or indirect, punitive, special or consequential damages or losses, even if Dow Jones knows that they might occur.

The licensing agreement between the Trust and Dow Jones is solely for their benefit and not for the benefit of the investors in the ProShares or any other third parties.

ProShares Ultra, UltraPro, Short, UltraShort and UltraPro Short Russell2000, ProShares Ultra and UltraShort Russell1000 Value, ProShares Ultra and UltraShort Russell1000 Growth, ProShares Ultra and UltraShort Russell MidCap Value, ProShares Ultra and UltraShort Russell MidCap Growth, ProShares Ultra and UltraShort Russell2000 Value, ProShares Ultra and UltraShort Russell2000 Growth and ProShares Ultra and UltraShort Russell3000 (the “Russell Funds”) are not sponsored, endorsed, sold or promoted by Russell Investments (“Russell”) or Nomura Securities Co., Ltd. (“NSC”). Neither Russell nor NSC makes any representation or warranty, express or implied, to the owners of the Russell Funds or any member of the public regarding the advisability of investing in securities generally or in the Russell Funds particularly or the ability of the Russell Indexes to track general stock market performance or a segment of the same. Russell’s publication of the Russell Indexes in no way suggests or implies an opinion by Russell or NSC as to the advisability of investment in any or all of the securities upon which the Russell Indexes are based. Russell’s only relationship to ProShares Trust is the licensing of certain trademarks and trade names of Russell and NSC, and Russell and NCS are not responsible for and have not reviewed the Russell Funds nor any associated literature or publications and Russell and NSC make no representation or warranty express or implied as to their accuracy or completeness, or otherwise. Russell and NSC reserve the right, at any time and without notice, to alter, amend, terminate or in any way change the Russell Indexes. Russell and NSC have no obligation or liability in connection with the administration, marketing or trading of the Russell Funds.

RUSSELL AND NSC DO NOT GUARANTEE THE ACCURACY AND/OR THE COMPLETENESS OF THE RUSSELL INDEXES OR ANY DATA INCLUDED THEREIN AND RUSSELL AND NSC SHALL HAVE NO LIABILITY FOR ANY ERRORS, OMISSIONS, OR INTERRUPTIONS THEREIN. RUSSELL AND NSC MAKE NO WARRANTY, EXPRESS OR IMPLIED, AS TO RESULTS TO BE OBTAINED BY PROSHARES TRUST, INVESTORS, OWNERS OF THE RUSSELL FUNDS OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE RUSSELL INDEXES OR ANY DATA INCLUDED THEREIN. RUSSELL AND NSC MAKE NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIM ALL WARRANTIES OR MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE WITH RESPECT TO THE RUSSELL INDEXES OR ANY DATA INCLUDED THEREIN. WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT SHALL RUSSELL OR NSC HAVE ANY LIABILITY FOR ANY SPECIAL, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS), EVEN IF NOTIFIED OF THE POSSIBILITY OF SUCH DAMAGES.

ProShares Ultra, Short and UltraShort MSCI EAFE, ProShares Ultra, Short and UltraShort MSCI Emerging Markets, ProShares



Table of Contents

 

452   ::  proshares.com  ::  Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings

 

Ultra and UltraShort Europe, ProShares Ultra and UltraShort MSCI Pacific ex-Japan, ProShares Ultra and UltraShort MSCI Brazil, Ultra and UltraShort MSCI Japan, ProShares Ultra and UltraShort MSCI Mexico Investable Market (the “MSCI Funds”) are not sponsored, endorsed, sold or promoted by Morgan Stanley Capital International Inc. (“MSCI”), any of its affiliates, any of its information providers or any other third party involved in, or related to, compiling, computing or creating any MSCI Index (collectively, the “MSCI Parties”). The MSCI Indexes are the exclusive property of MSCI. MSCI and the MSCI Index names are service marks of MSCI or its affiliates and have been licensed for use for certain purposes by the Trust. None of the MSCI Parties makes any representation or warranty, express or implied, to the issuer or shareholders of the MSCI Funds or any other person or entity regarding the advisability of investing in the MSCI Funds generally or in the MSCI Funds particularly or the ability of any MSCI Index to track corresponding stock market performance. MSCI or its affiliates are the licensors of certain trademarks, service marks and trade names and of the MSCI Indexes which are determined, composed and calculated by MSCI without regard to the MSCI Funds or the issuer or shareholders of the MSCI Funds or any other person or entity into consideration in determining, composing or calculating the MSCI Indexes. None of the MSCI Parties is responsible for or has participated in the determination of the timing of, prices at, or quantities of the MSCI Funds to be issued or in the determination or calculation of the equation by or the consideration into which the MSCI Funds are redeemable. Further, none of the MSCI Parties has any obligation or liability to the issuer or owners of the MSCI Funds or any other person or entity in connection with the administration, marketing or offering of the MSCI Funds.

Although MSCI shall obtain information for inclusion in or for use in the calculation of the MSCI Indexes from sources that MSCI considers reliable, none of the MSCI Parties warrants or guarantees the originality, accuracy and/or the completeness of any MSCI Index or any data included therein. None of the MSCI Parties makes any warranty, express or implied, as to results to be obtained by the issuer of the MSCI Funds, shareholders of the MSCI Funds, or any other person or entity, from the use of any MSCI Index or any data included therein. None of the MSCI Parties shall have any liability for any errors, omissions or interruptions of or in connection with any MSCI Index or any data included therein. Further, none of the MSCI Parties makes any express or implied warranties of any kind, and the MSCI Parties hereby expressly disclaim all warranties of merchantability and fitness for a particular purpose, with respect to each MSCI Index and any data included therein. Without limiting any of the foregoing, in no event shall any of the MSCI Parties have any liability for any direct, indirect, special, punitive, consequential or any other damages (including lost profits) even if notified of the possibility of such damages.

The Credit Suisse Large Cap 130/30 Index was developed by Credit Suisse Securities (USA) LLC and its affiliates (collectively, “Credit Suisse”) in collaboration with AlphaSimplex Group, LLC (“AlphaSimplex”). The Index will be managed by an Index Committee chaired by Dr. Andrew Lo, Chairman and Chief Scien-

tific Officer of AlphaSimplex, and Harris & Harris Group Professor at the MIT Sloan School of Management. The Committee Vice Chairman will be Mr. Pankaj Patel, Director of Quantitative Research at Credit Suisse.

About Credit Suisse: As one of the world’s largest banks, Credit Suisse provides its clients with investment banking, private banking and asset management services worldwide. Credit Suisse offers advisory services, solutions and products to companies, institutional clients and high-net-worth private clients globally, as well as retail clients in Switzerland. Credit Suisse is active in over 50 countries and employs approximately 45,000 people. Credit Suisse’s parent company, Credit Suisse Group, is a global financial services company headquartered in Zurich. Credit Suisse Group’s registered shares (CSGN) are listed in Switzerland and, in the form of American Depositary Shares (CS), in New York. Further information about Credit Suisse can be found at www.credit-suisse.com.

About AlphaSimplex: Founded in 1999 by Dr. Andrew W. Lo, AlphaSimplex is an SEC-registered investment advisory firm based in Cambridge, Massachusetts specializing in quantitative global macro and global tactical asset allocation strategies, beta-replication products, and absolute-return risk analytics. It is a wholly-owned subsidiary of Natixis Global Asset Management, LLC. Additional information about AlphaSimplex can be found at www.alphasimplex.com.

“Credit Suisse” and the Index are service marks of Credit Suisse. Credit Suisse do not sponsor, endorse or promote the Fund, recommend that any person invest or trade in the Fund or any other securities, have any responsibility or liability for or make any decisions about the timing, amount or pricing of the Fund, have any responsibility or liability for the administration or management of the Fund and consider the needs of the Fund or the shareholders of the Fund in determining, composing or calculating the Index or have any obligation to do so. Credit Suisse may discontinue the Index or change the Index or its compilation and composition at any time, in its sole discretion, without regard to any impact thereof on the Fund.

CREDIT SUISSE DOES NOT GUARANTEE THE ACCURACY OR COMPLETENESS OF THE INDEX OR ANY DATA INCLUDED THEREIN AND CREDIT SUISSE SHALL HAVE NO LIABILITY FOR ANY ERRORS, OMISSIONS OR INTERRUPTIONS THEREIN. CREDIT SUISSE MAKES NO WARRANTY, EXPRESS OR IMPLIED, AS TO RESULTS TO BE OBTAINED BY THE FUND, OR BY ANY OTHER PERSON OR ENTITY FROM THE USE OF THE INDEX OR ANY DATA INCLUDED THEREIN. CREDIT SUISSE MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE WITH RESPECT TO THE INDEX OR ANY DATA INCLUDED THEREIN.

Credit Suisse will not have any liability in connection with the Fund. Specifically,

 

 

Credit Suisse does not make any representation or warranty, express, statutory or implied, and Credit Suisse disclaims any representation or warranty about:



Table of Contents

 

Investment Objectives, Principal Investment Strategies, Related Risks and Disclosure of Portfolio Holdings   ::  proshares.com  ::   453

 

  ¡  

The results to be obtained by the Fund, the shareholders of the Fund or any other person in connection with the use of the Index and the data related to the Index;

 

  ¡  

The accuracy or completeness of the Index or its related data;

 

  ¡  

The merchantability and the fitness for a particular purpose or use of the Index or its related data.

 

 

Credit Suisse will have no liability for any errors, omissions or interruptions in the Index or its related data.

 

 

Under no circumstances and under no theory of law (whether tort, contract, strict liability or otherwise) will Credit Suisse be liable for any lost profits or direct, indirect, punitive, special or consequential damages or losses, even if Credit Suisse knows that they might occur.

The licensing agreement between the Trust and Credit Suisse is solely for their benefit and not for the benefit of the Fund’s shareholders or any other third parties.

ProShares Ultra, Short and UltraShort FTSE/Xinhua China 25 are not in any way sponsored, endorsed, sold or promoted by FTSE/Xinhua Index Limited (“FXI”), FTSE International Limited (“FTSE”), the London Stock Exchange Plc (the “London Exchange”), The Financial Times Limited (“FT”) or Xinhua Finance Limited (“Xinhua”) (collectively, the “FTSE Licensor Parties”) and none of the FTSE Licensor Parties make any warranty or representation whatsoever, expressly or impliedly, either as to the results to be obtained from the use of the FTSE/Xinhua China 25 Index and/or the figure at which the said Index stands at any particular time on any particular day or otherwise. The FTSE/Xinhua China 25 Index is complied and calculated by FTSE on behalf of FXI. None of the FTSE Licensor Parties shall be liable (whether in negligence or otherwise) to any person for any error in the FTSE/Xinhua China 25 Index. None of the FTSE Licensor Parties shall be under any obligation to advise any person of any error therein.

“FTSE” is a trade mark of the Exchange and FT and is used by FXI under license. “Xinhua” is a trade mark of Xinhua and is used by FXI under license.

KBW Regional Banking Index (“KRX”) is the property of Keefe, Bruyette & Woods, Inc. (“KBWI”). KBWI does not guarantee the accuracy and/or the completeness of the KBW Regional Banking Index and/or any data included therein. KBWI makes no warranty, express or implied, as to results to be obtained by licensee, the Funds or any owner of the shares, or any other person or entity, from the use of the KBW Regional Banking Index or any data included therein in connection with the rights licensed hereunder or for any other use. KBWI makes no express or implied warranties, and hereby expressly disclaims all warranties of merchantability or fitness for a particular purpose with respect to the KBW Regional Banking Index or any data included therein. Without limiting any of the foregoing, in no event shall KBWI have any liability for any special, punitive, indirect, or consequential dam-

ages (including lost profits), even if notified of the possibility of such damages. KBWI makes no representation regarding the advisability of investing in options on the Index. Past performance is not necessarily indicative of future results.

The Funds are not sponsored, endorsed, sold or promoted by KBWI. KBWI makes no representation or warranty, express or implied, to the Funds’ shareholders or any member of the public regarding the advisability of investing in securities generally or in the Funds particularly or the ability of the KBW Regional Banking Index to track general stock market performance. The only relationship of KBWI to ProShare Advisors LLC, ProShares Trust or the Funds is the licensing of certain trademarks and trade names of KBWI. The KBW Regional Banking Index is determined, composed and calculated by KBWI without regard to ProShare Advisors LLC, ProShares Trust or the Funds and KBWI has no obligation to take the needs of ProShare Advisors LLC, ProShares Trust or the Funds into consideration in determining, composing, or calculating the KBW Regional Banking Index. KBWI is not responsible for and has not participated in any determination or calculation made with respect to issuance or redemption of Fund shares. KBWI has no obligation or liability in connection with the administration, marketing or trading of the Funds.

Any changes in the foregoing disclaimers and limitations must be approved in advance in writing by an authorized officer of KBWI. The disclaimers and limitations to be included in informational materials are applicable to the KBW Indices collectively.

BARCLAYS CAPITAL DOES NOT GUARANTEE THE ACCURACY AND/OR THE COMPLETENESS OF THE BARCLAYS CAPITAL INDEXES OR ANY DATA INCLUDED THEREIN AND BARCLAYS CAPITAL SHALL HAVE NO LIABILITY FOR ANY ERRORS, OMISSIONS, OR INTERRUPTIONS THEREIN. BARCLAYS CAPITAL MAKES NO WARRANTY, EXPRESS OR IMPLIED, AS TO RESULTS TO BE OBTAINED BY PROSHARES TRUST, INVESTORS, FUND SHAREHOLDERS, OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE BARCLAYS CAPITAL INDEXES OR ANY DATA INCLUDED THEREIN. BARCLAYS CAPITAL MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES OR MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE WITH RESPECT TO THE BARCLAYS CAPITAL INDEXES OR ANY DATA INCLUDED THEREIN. WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT SHALL BARCLAYS CAPITAL HAVE ANY LIABILITY FOR ANY SPECIAL, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS), EVEN IF NOTIFIED OF THE POSSIBILITY OF SUCH DAMAGES.

Portfolio Holdings Information

A description of the Trust’s policies and procedures with respect to the disclosure of the Funds’ portfolio holdings is available in the Funds’ SAI. The top ten holdings of each Fund are posted on a daily basis to the Trust’s website at proshares.com.



Table of Contents

 

454   ::  proshares.com

 

Management of ProShares Trust


Table of Contents

 

Management of ProShares Trust   ::  proshares.com  ::   455

 

Board of Trustees and Officers

The Board is responsible for the general supervision of all of the Funds. The officers of the Trust are responsible for the day-to-day operations of the Funds.

Investment Adviser

ProShare Advisors, located at 7501 Wisconsin Avenue, Suite 1000, Bethesda, Maryland 20814, serves as the investment adviser to all of the Funds and provides investment advice and management services to the Funds. ProShare Advisors oversees the investment and reinvestment of the assets in each Fund. For its investment advisory services, ProShare Advisors is entitled to receive fees equal to 0.75% of the average daily net assets of each Fund. A discussion regarding the basis for the Board approving the investment advisory agreement for each Fund, if available, is in the Trust’s most recent semi-annual report to shareholders dated November 30, 2009, or in the Trust’s most recent annual report to shareholders dated May 31, 2010.

ProShare Advisors is owned by Michael L. Sapir, Louis M. Mayberg and William E. Seale.

Michael L. Sapir, Chairman and Chief Executive Officer of ProShare Advisors since inception and ProFund Advisors LLC (“ProFund Advisors”) since April 1997. Mr. Sapir formerly practiced law, primarily representing financial institutions for over 13 years, most recently as a partner in a Washington, D.C. based law firm. He holds degrees from Georgetown University Law Center (J.D.) and University of Miami (M.B.A. and B.A.)

Louis M. Mayberg, President of ProShare Advisors since inception and ProFund Advisors since April 1997, co-founded National Capital Companies, L.L.C., an investment bank specializing in financial service companies mergers and acquisitions and equity underwritings in 1986, and managed its financial services hedge fund. He holds a Bachelor of Business Administration degree with a major in Finance from The George Washington University.

William E. Seale, Ph.D., Chief Economist of ProFund Advisors since 2005, Chief Investment Officer from 2003-2004 and from October 2006-June 2008 and Director of Portfolio from 1997-2003. Dr. Seale has more than 30 years of experience in the financial markets. His background includes a five-year presidential appointment as a commissioner of the U.S. Commodity Futures Trading Commission and an appointment as Chairman of the Finance Department at The George Washington University. He earned his degrees at the University of Kentucky.

Portfolio Management

Each Fund is managed by an individual overseen by Todd Johnson and Howard S. Rubin.

Todd Johnson, ProShare Advisors—Chief Investment Officer since December 2008. ProFund Advisors—Chief Investment Officer since December 2008. World Asset Management—Managing Director and Chief Investment Officer from 1994 through November 2008.

Howard S. Rubin, CFA, ProShare Advisors—Director of Portfolio Management since December 2009 and Senior Portfolio Manager

from December 2007 through November 2009. ProFund Advisors—Director of Portfolio Management December 2009 and Senior Portfolio Manager from November 2004 through November 2009. Mr. Rubin earned a B.S. in Economics from the Wharton School, University of Pennsylvania and an M.S. in Finance from The George Washington University. Mr. Rubin holds the Chartered Financial Analyst (“CFA”) designation.

The following individuals have responsibility for the day-to-day management of the Funds as set forth in the summary section relating to each Fund.

Ryan Dofflemeyer, ProShare Advisors—Portfolio Manager since December 2009 and Associate Portfolio Manager from May 2008 through November 2009. ProFund Advisors—Associate Portfolio Manager from May 2005 through April 2008.

Michelle Liu, ProShare Advisors—Portfolio Manager since December 2009 and Associate Portfolio Manager from November 2007 through November 2009. ProFund Advisors—Portfolio Manager since December 2009. Financial Industry Regulatory Authority, Inc. (“FINRA”)—Senior Market Operations Analyst from July 2006 through November 2007; Fixed Income Domain Lead/Specialist from March 2004 through July 2006.

Michael Neches, ProShare Advisors—Portfolio Manager since December 2009; Associate Portfolio Manager from January 2007 through November 2009; and Portfolio Analyst from November 2004 through December 2006. ProFund Advisors—Portfolio Manager since December 2009.

Alexander Ilyasov, ProShare Advisors—Portfolio Manager since November 2009. ProFund Advisors—Portfolio Manager since November 2009. World Asset Management—Portfolio Manager from January 2006 through November 2009; Portfolio Analyst from July 2005 through January 2006.

Hratch Najarian, ProShare Advisors—Senior Portfolio Manager since December 2009. ProFund Advisors—Senior Portfolio Manager since December 2009; Portfolio Manager from May 2007 through November 2009 and Associate Portfolio Manager from November 2004 through April 2007.

Robert Parker, CFA, ProShare Advisors—Senior Portfolio Manager since December 2009; Portfolio Manager from October 2008 through November 2009; and Associate Portfolio Manager from March 2007 through September 2008. ProFund Advisors—Senior Portfolio Manager since December 2009.

Determination of NAV

The NAV per Share of each Fund is computed by dividing the value of the net assets of such Fund (i.e., the value of its total assets less total liabilities) by its total number of Shares outstanding. Expenses and fees are accrued daily and taken into account for purposes of determining NAV. The NAV of each Fund, except the Ultra Fixed-Income ProShares and Short Fixed-Income ProShares, is calculated by J.P. Morgan Investor Services Co. and determined each business day at the close of regular trading of the NYSE (ordinarily 4:00 p.m. New York time). The NAV of each of the Ultra Fixed-Income ProShares and Short Fixed-Income ProShares is calculated by J.P. Morgan Investor Services Co. and



Table of Contents

 

456   ::  proshares.com  ::  Management of ProShares Trust

 

determined at 3:00 p.m. (Eastern time) each business day when the bond markets are open for trading.

Securities and other assets are generally valued at their market value using information provided by a pricing service or market quotations. Certain short-term securities are valued on the basis of amortized cost. When a market price is not readily available, securities and other assets are valued at fair value in good faith under procedures established by, and under the general supervision and responsibility of, the Board. The use of a fair valuation method may be appropriate if, for example: (i) market quotations do not accurately reflect fair value of an investment; (ii) an investment’s value has been materially affected by events occurring after the close of the exchange or market on which the investment is principally traded (for example, a foreign exchange or market); (iii) a trading halt closes an exchange or market early; or (iv) other events result in an exchange or market delaying its normal close. This procedure incurs the unavoidable risk that the valuation may be higher or lower than the securities might actually command if the Funds sold them. See the SAI for more details.

The NYSE is open every week, Monday through Friday, except when the following holidays are celebrated: New Year’s Day, Martin Luther King, Jr. Day (the third Monday in January), Presidents’ Day (the third Monday in February), Good Friday, Memorial Day (the last Monday in May), July 4th, Labor Day (the first Monday in September), Thanksgiving Day (the fourth Thursday in November) and Christmas Day. The NYSE may close early on the business day before each of these holidays and on the day after Thanksgiving Day. Exchange holiday schedules are subject to change without notice. If the exchange or market on which a Fund’s investments are primarily traded closes early, the net asset value may be calculated prior to its normal calculation time. Creation/redemption transaction order time cutoffs would also be accelerated.

On the following days from October 1, 2010 through September 30, 2011, the Securities Industry and Financial Markets Association (“SIFMA”) has recommended that the bond markets: i) close on October 11, 2010, November 11, 2010, November 25, 2010, December 24, 2010, January 17, 2011, February 21, 2011, April 22, 2011, May 30, 2011, July 4, 2011 and September 5, 2011; and ii) close early at 2:00 p.m. (Eastern time) on November 26, 2010, December 23, 2010, April 21, 2011 and May 27, 2011.

Distributions

As a shareholder, you are entitled to your share of a Fund’s income from interest and dividends, and gains from the sale of investments. You may receive such earnings as either an income dividend or a capital gains distribution. Income dividends primarily come from the dividends that the Fund earns from its holdings and the interest it receives from its money market and bond investments. Capital gains may be realized when the fund sells securities. Capital gains may be either short-term or long-term, depending on whether the Fund held the securities for one year or less, or more than one year.

 

Each Fund intends to declare and distribute to its shareholders at least annually virtually all of its net income (interest and dividends, less expenses), if any, as well as net capital gains, if any, realized from the sale of its holdings. Subject to Board approval, some or all of any net capital gains distribution may be declared payable in either additional Shares of the respective Fund or in cash. If such a distribution is declared payable in that fashion, holders of Shares will receive additional Shares of the respective Fund unless they elect to receive cash. Dividends may be declared and paid more frequently to comply with the distribution requirements of the Internal Revenue Code or for other reasons.

Dividend Reinvestment Services

As noted above under “Distributions”, a Fund may declare a net capital gain distribution to be payable in additional Shares or cash. Even if the Fund does not declare a dividend to be payable in Shares, brokers may make available to their customers who own Shares the DTC book-entry dividend reinvestment service. If this service is available and used, dividend distributions of both income and capital gains will automatically be reinvested in additional whole Shares of the same Fund. Without this service, investors would have to take their distributions in cash. To determine whether the dividend reinvestment service is available and whether there is a commission or other charge for using this service, please consult your broker.

Frequent Purchases and Redemption of Shares

The Trust’s Board of Trustees has not adopted a policy of monitoring for frequent purchases and redemptions of Shares (“frequent trading”) that appear to attempt to take advantage of potential arbitrage opportunities presented by a lag between a change in the value of a Fund’s portfolio securities after the close of the primary markets for the Fund’s portfolio securities and the reflection of that change in the Fund’s NAV (“market timing”). The Trust believes this is appropriate because an ETF, such as the Funds, is intended to be attractive to arbitrageurs, as trading activity is critical to ensuring that the market price of Shares remains at or close to NAV. Since each Fund issues and redeems Creation Units at NAV plus applicable transaction fees, and each Fund’s shares may be purchased and sold on either NYSE Arca or the NASDAQ Stock Market at prevailing market prices, the risks of frequent trading are limited.

Taxes

The following is certain general information about taxation of the Funds:

 

 

Each Fund intends to qualify for treatment as a “regulated investment company” for U.S. federal income tax purposes. In order to so qualify, each Fund must meet certain tests with respect to the sources and types of its income, the nature and diversification of its assets, and the timing and amount of its distributions.

 

 

If a Fund qualifies for treatment as a regulated investment company, it is not subject to federal income tax on net investment income and capital gains that the Fund timely distributes to its shareholders.



Table of Contents

 

Management of ProShares Trust   ::  proshares.com  ::   457

 

 

Investments by a Fund in options, futures, forward contracts, swaps and other derivative financial instruments are subject to numerous special and complex tax rules. These rules could affect the amount, timing or character of the income distributed to shareholders by a Fund. In addition, because the application of these rules may be uncertain under current law, an adverse determination or future Internal Revenue Service guidance with respect to these rules may affect whether a Fund has made sufficient distributions, and otherwise satisfied the relevant requirements, to maintain its qualification as a regulated investment company and avoid a fund-level tax.

Taxable investors should be aware of the following basic tax points:

 

 

Distributions are taxable to you for federal income tax purposes whether or not you reinvest these amounts in additional Shares.

 

 

Distributions declared in December—if paid to you by the end of January—are taxable for federal income tax purposes as if received in December.

 

 

Any dividends and short-term capital gain distributions that you receive are taxable to you as ordinary income for federal income tax purposes. Currently, ordinary income dividends you receive that are designated as “qualified dividend income” may be taxed at the same rates as long term capital gains. However, income received in the form of ordinary income dividends will not be considered long-term capital gains for other Federal income tax purposes, including the calculation of net capital losses. It is currently unclear whether the special tax treatment of qualified dividend income will be extended to taxable years beginning on or after January 1, 2011. Short-term capital gain distributions will continue to be taxed at ordinary income rates.

 

 

Any distributions of net long-term capital gains are taxable to you as long-term capital gains for federal income tax purposes, no matter how long you have owned your Shares.

 

 

Capital gains distributions may vary considerably from year to year as a result of the Funds’ normal investment activities and cash flows.

 

 

A sale or exchange of Shares is a taxable event. This means that you may have a capital gain to report as income, or a capital loss to report as a deduction, when you complete your federal income tax return.

 

 

Dividend and capital gains distributions that you receive, as well as your gains or losses from any sale or exchange of Shares, may be subject to state and local income taxes.

 

 

If you are not a citizen or a permanent resident of the United States, or if you are a foreign entity, any dividends and short term capital gains that you receive will generally be subject to a 30% U.S. withholding tax, unless a lower treaty rate applies.

 

 

Dividends and interest received by a Fund from sources outside the U.S. may give rise to withholding and other taxes imposed by foreign countries, which would reduce returns from an investment in Shares. Tax conventions between certain countries and the United States may reduce or eliminate such taxes.

 

 

By law, a Fund must withhold a percentage of your distributions and proceeds if you have not provided a taxpayer identification number or social security number. The backup withholding rate is currently 28% for amounts paid through December 31, 2010. Under current law, the backup withholding rate will increase to 31% for amounts paid after December 31, 2010.

In addition, taxable investors who purchase or redeem Creation Units should be aware of the following additional basic tax points:

 

 

A person who exchanges securities for Creation Units generally will recognize a gain or loss equal to the difference between the market value of the Creation Units at the time and the exchanger’s aggregate basis in the securities surrendered and any cash amount paid.

 

 

A person who exchanges Creation Units for securities generally will recognize a gain or loss equal to the difference between the exchanger’s basis in the Creation Units and the aggregate market value of the securities received and any cash received. However, all or a portion of any loss a person realizes upon an exchange of Creation Units for securities will be disallowed by the Internal Revenue Service if such person purchases other substantially identical Shares of the Fund within 30 days before or after the exchange. In such case, the basis of the newly purchased Shares will be adjusted to reflect the disallowed loss.

Note: This Prospectus provides general U.S. federal tax information only. Your investment in the Fund may have other tax implications. If you are investing through a tax-deferred retirement account, such as an IRA, special tax rules apply. Please consult your tax advisor for detailed information about a Fund’s tax consequences for you. See “Taxation” in the SAI for more information.

Premium/Discount Information

The Trust’s website has information about the premiums and discounts for each of the Funds. Premiums or discounts are the differences between the NAV and market price of a Fund on a given day, generally at the time NAV is calculated. A premium is the amount that a Fund is trading above the NAV. A discount is the amount that a Fund is trading below the NAV.

Distribution (12b-1) Plan

Under a Rule 12b-1 Distribution Plan (the “Plan”) adopted by the Board, each Fund may pay the Funds’ distributor and financial intermediaries, such as broker-dealers and investment advisors, up to 0.25% on an annualized basis of the average daily net assets of a Fund as reimbursement or compensation for distribution related activities with respect to the Funds. Because these fees are paid out of each Fund’s assets on an on-going basis, over time these fees will increase the cost of your investment and may cost you more than paying other types of sales charges. For the prior fiscal year, no payments were made by any Fund under the Plan.



Table of Contents

 

458   ::  proshares.com

 

Financial Highlights

The following tables are intended to help you understand the financial history of each Fund since inception. Certain information reflects financial results of a single Share. The total return information represents the rate of return and the per Share operating performance that an investor would have earned (or lost) on an investment in a Fund, assuming reinvestment of all dividends and distributions. The information for the year or period ended May 31, 2008, May 31, 2009 and May 31, 2010 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, whose report, along with the financial statements of the Funds for the period ended May 31, 2010, appears in the Annual Report of the Funds which is available upon request. Information for the period ended May 31, 2007 was audited by another independent registered public accounting firm.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   459

 

ProShares Trust Financial Highlights

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra QQQ ®                                  
Year ended May 31, 2010   $ 36.11   $ (0.21   $ 21.90      $ 0.01   $ 21.70      $      $      $      $      $ 57.81   60.09   60.08   1.03   0.95   (0.50 )%    (0.42 )%    $ 789,059   32
Year ended May 31, 2009     90.42     (0.07     (54.22     0.01     (54.28                   (0.03     (0.03     36.11   (60.05   (60.09   1.03      0.95      (0.29   (0.20     1,080,608   73   
Year ended May 31, 2008     94.58     0.13        0.75        0.05     0.93        (0.07     (5.02            (5.09     90.42   0.57      0.52      1.04      0.95      0.06      0.15        908,687   39   
June 19, 2006*
through
May 31, 2007
    70.00     0.14        29.87            30.01        (0.12     (5.31            (5.43     94.58   43.94      44.14      1.07      0.95      0.05      0.18        248,261   20   
Ultra Dow30 SM                                  
Year ended May 31, 2010     29.21     0.41        12.49        0.01     12.91        (0.52                   (0.52     41.60   44.49      43.08      0.99      0.95      1.02      1.06        333,813   30   
Year ended May 31, 2009     75.75     0.72        (46.46     0.02     (45.72     (0.82                   (0.82     29.21   (60.66   (60.22   0.99      0.95      2.22      2.26        602,468   73   
Year ended May 31, 2008     97.22     1.43        (18.05     0.03     (16.59     (1.32     (3.56            (4.88     75.75   (17.59   (17.61   1.02      0.95      1.69      1.76        301,090   64   
June 19, 2006*
through
May 31, 2007
    70.00     1.44        32.95            34.39        (1.02     (6.15            (7.17     97.22   50.99      50.91      1.22      0.95      1.57      1.84        123,956   81   
Ultra S&P500 ®                                  
Year ended May 31, 2010     26.21     0.29        10.09        0.01     10.39        (0.34            (0.01     (0.35     36.25   39.73      38.68      0.92      0.92      0.84      0.84        1,642,205   57   
Year ended May 31, 2009     73.99     0.43        (47.71     0.01     (47.27     (0.51                   (0.51     26.21   (64.09   (63.77   0.95      0.95      1.68      1.68        2,398,029   77   
Year ended May 31, 2008     98.42     1.06        (21.20     0.03     (20.11     (1.04     (3.28            (4.32     73.99   (20.88   (21.07   0.98      0.95      1.34      1.37        904,503   18   
June 19, 2006*
through
May 31, 2007
    70.00     1.22        31.25            32.47        (0.68     (3.37            (4.05     98.42   47.17      47.28      1.11      0.95      1.32      1.48        243,579   12   

*Commencement of investment operations.


Table of Contents

 

460   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Russell3000                                  
June 30, 2009* through
May 31, 2010
  $ 40.00   $ 0.44      $ 17.29      $ 0.03      $ 17.76      $ (0.24   $      $      $ (0.24   $ 57.52   44.37   44.50   4.17   0.95   (2.37 )%    0.85   $ 5,752   8
Ultra MidCap400                                  
Year ended May 31, 2010     26.82     0.04        18.79        0.01        18.84        (0.05            (0.06     (0.11     45.55   70.39      69.69      1.06      0.95      (0.01   0.10        116,151   51   
Year ended May 31, 2009     80.92     0.21        (53.99     0.01        (53.77     (0.33                   (0.33     26.82   (66.62   (66.55   1.18      0.95      0.48      0.71        158,895   167   
Year ended May 31, 2008     99.03     0.58        (14.44     0.01        (13.85     (0.54     (3.72            (4.26     80.92   (13.85   (13.82   1.25      0.95      0.41      0.71        133,524   56   
June 19, 2006* through
May 31, 2007
    70.00     0.91        32.78               33.69        (0.73     (3.93            (4.66     99.03   49.76      50.02      1.34      0.95      0.77      1.16        103,986   28   
Ultra SmallCap600                                  
Year ended May 31, 2010     20.21     (0.02     14.18        (h)      14.16        (0.01            (0.02     (0.03     34.34   70.13      70.23      1.24      0.95      (0.34   (0.06     54,089   48   
Year ended May 31, 2009     58.20     0.14        (37.99     0.01        (37.84     (0.15                   (0.15     20.21   (65.10   (65.02   1.62      0.95      (0.07   0.60        54,565   182   
Year ended May 31, 2008     82.62     0.33        (21.49     0.01        (21.15     (0.63     (2.64            (3.27     58.20   (25.80   (26.27   2.10      0.95      (0.61   0.54        21,824   45   
January 23, 2007* through
May 31, 2007
    70.00     0.22        12.40               12.62                                    82.62   18.03      18.50      2.48      0.95      (0.70   0.83        12,393   12   

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   461

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Russell2000                                  
Year ended
May 31, 2010
  $ 18.76   $ (h)    $ 12.54      $ 0.01      $ 12.55      $ (h)    $      $ (0.04   $ (0.04   $ 31.27   66.93   67.40   1.21   0.95   (0.27 )%    (0.01 )%    $ 264,982   98
Year ended
May 31, 2009
    55.88     0.14        (37.07     0.01        (36.92     (0.20                   (0.20     18.76   (66.18   (66.31   1.30      0.95      0.34      0.69        303,990   205   
Year ended
May 31, 2008
    79.77     0.36        (22.76     0.03        (22.37     (0.65     (0.87            (1.52     55.88   (28.28   (28.48   1.49      0.95      0.11      0.65        113,165   48   
January 23, 2007*
through
May 31, 2007
    70.00     0.27        9.50               9.77                                    79.77   13.96      14.29      2.50      0.95      (0.49   1.06        29,916   14   
UltraPro QQQ ®                                  
February 9, 2010* through
May 31, 2010
    80.00     (0.06     10.92(i     0.01        10.87                                    90.87   13.59      13.81      1.64      0.95      (0.89   (0.20     45,433   55   
UltraPro Dow30 SM                                  
February 9, 2010*
through
May 31, 2010
    80.00     0.16        1.33(i     0.01        1.50        (0.03                   (0.03     81.47   1.86      1.75      1.85      0.95      (0.36   0.54        12,221   44   
UltraPro S&P500 ®                                  
June 23, 2009*
through
May 31, 2010
    80.00     0.76        56.44        0.05        57.25        (0.23                   (0.23     137.02   71.53      71.23      1.27      0.95      0.24      0.56        137,017   69   
UltraPro MidCap400                                  
February 9, 2010*
through
May 31, 2010
    80.00     (0.01     19.12        (h)      19.11        (0.02                   (0.02     99.09   23.88      24.00      2.18      0.95      (1.25   (0.02     19,818   55   
UltraPro Russell2000                                  
February 9, 2010*
through
May 31, 2010
    80.00     (0.10     24.51        0.01        24.42                                    104.42   30.53      30.64      3.03      0.95      (2.36   (0.27     15,662   3   

*Commencement of investment operations.


Table of Contents

 

462   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
  Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Russell1000 Value                                
Year ended May 31, 2010   $ 16.07   $ 0.19   $ 6.73      $ (h)    $ 6.92      $ (0.22   $      $      $ (0.22   $ 22.77   43.23   43.48   1.87   0.95   (0.04 )%    0.88   $ 13,660   68
Year ended May 31, 2009     51.92     0.41     (35.73     0.01        (35.31     (0.54                   (0.54     16.07   (68.39   (68.15   2.67      0.95      0.66      2.38        20,484   163   
Year ended May 31, 2008     75.96     1.16     (23.81            (22.65     (1.39                   (1.39     51.92   (30.10   (30.02   2.06      0.95      0.81      1.92        7,789   36   
February 20, 2007* through
May 31, 2007
    70.00     0.40     5.56               5.96                                    75.96   8.51      8.04      2.26      0.95      0.81      2.12        11,394   3   
Ultra Russell1000 Growth                                
Year ended May 31, 2010     25.84     0.22     10.63        (h)      10.85        (0.28            (0.01     (0.29     36.40   42.02      44.11      1.51      0.95      0.09      0.65        13,649   53   
Year ended May 31, 2009     66.57     0.23     (40.72     0.01        (40.48     (0.22            (0.03     (0.25     25.84   (60.90   (61.15   1.93      0.95      (0.17   0.81        29,072   138   
Year ended May 31, 2008     75.80     0.45     (7.08     0.02        (6.61     (0.58     (2.04            (2.62     66.57   (8.94   (9.25   1.56      0.95      0.06      0.67        39,944   33   
February 20, 2007* through
May 31, 2007
    70.00     0.20     5.60               5.80                                    75.80   8.29      8.43      2.30      0.95      (0.28   1.06        11,370   2   
Ultra Russell MidCap Value                                
Year ended May 31, 2010     15.31     0.18     11.55        (h)      11.73        (0.20            (0.01     (0.21     26.83   77.01      77.99      1.77      0.95      (0.03   0.80        12,073   45   
Year ended May 31, 2009     52.21     0.30     (36.82     0.01        (36.51     (0.39                   (0.39     15.31   (70.21   (70.11   3.77      0.95      (0.95   1.87        13,777   140   
Year ended May 31, 2008     74.99     0.81     (22.39     0.01        (21.57     (1.21                   (1.21     52.21   (28.91   (29.08   2.44      0.95      (0.10   1.39        3,916   59   
February 20, 2007* through May 31, 2007     70.00     0.39     4.60               4.99                                    74.99   7.13      6.96      2.21      0.95      0.82      2.07        11,249   3   

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   463

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Russell MidCap Growth                                   
Year ended
May 31, 2010
  $ 20.61   $ (h)    $ 12.40      $ (h)    $ 12.40      $ (0.02   $      $ (0.01   $ (0.03   $ 32.98   60.20   60.03   1.75   0.95   (0.82 )%    (0.02 )%    $ 14,842   48
Year ended
May 31, 2009
    65.61     0.07        (45.00     (h)      (44.93     (0.07                   (0.07     20.61   (68.49   (68.40   2.54      0.95      (1.28   0.31        15,460   153   
Year ended
May 31, 2008
    76.27     0.25        (8.57     0.03        (8.29     (0.34     (2.03            (2.37     65.61   (10.93   (10.89   1.95      0.95      (0.62   0.38        19,682   132   
February 20, 2007*
through
May 31, 2007
    70.00     0.13        6.14               6.27                                    76.27   8.97      8.91      2.23      0.95      (0.57   0.71        11,441   2   
Ultra Russell2000 Value                                   
Year ended
May 31, 2010
    14.47     0.10        10.40        (h)      10.50        (0.12                   (0.12     24.85   72.89      74.04      2.12      0.95      (0.69   0.48        20,502   70   
Year ended
May 31, 2009
    44.79     0.25        (30.24     0.01        (29.98     (0.34                   (0.34     14.47   (67.25   (67.52   3.88      0.95      (1.63   1.30        18,448   175   
Year ended
May 31, 2008
    70.79     0.63        (25.70     (h)      (25.07     (0.93                   (0.93     44.79   (35.68   (35.19   2.90      0.95      (0.66   1.29        10,078   84   
February 20, 2007*
through
May 31, 2007
    70.00     0.36        0.43               0.79                                    70.79   1.13      0.59      2.64      0.95      0.27      1.96        10,619   4   
Ultra Russell2000 Growth                                   
Year ended
May 31, 2010
    20.61     (0.12     12.48        (h)      12.36                                    32.97   59.97      61.15      1.80      0.95      (1.27   (0.43     19,785   60   
Year ended
May 31, 2009
    58.31     (h)      (37.69     0.01        (37.68     (0.02                   (0.02     20.61   (64.62   (64.85   3.23      0.95      (2.29   (m)      23,183   189   
Year ended
May 31, 2008
    74.06     0.18        (15.03     (h)      (14.85     (0.29     (0.61            (0.90     58.31   (20.16   (18.93   2.59      0.95      (1.35   0.30        13,120   72   
February 20, 2007*
through
May 31, 2007
    70.00     0.07        3.99               4.06                                    74.06   5.80      4.13      2.60      0.95      (1.29   0.36        11,109   5   

*Commencement of investment operations.


Table of Contents

 

464   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
  Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Basic Materials                                
Year ended May 31, 2010   $ 19.87   $ 0.14   $ 9.51 (i)    $ 0.01      $ 9.66      $ (0.15   $      $      $ (0.15   $ 29.38   48.75   49.56   1.00   0.95   0.46   0.50   $ 315,088   93
Year ended
May 31, 2009
    104.14     0.26     (84.16 )(i)      0.01        (83.89     (0.38                   (0.38     19.87   (80.67   (80.65   1.05      0.95      1.70      1.80        466,528   246   
Year ended
May 31, 2008
    91.28     1.10     24.52        0.04        25.66        (1.13     (11.67            (12.80     104.14   31.61      31.03      1.42      0.95      0.73      1.20        31,241   46   
January 30, 2007*
through
May 31, 2007
    70.00     0.50     20.78               21.28                                    91.28   30.40      30.59      1.95      0.95      0.90      1.90        13,692   8   
Ultra Consumer Goods                                
Year ended
May 31, 2010
    35.37     0.72     15.00        (h)      15.72        (0.67                   (0.67     50.42   44.58      44.24      1.44      0.95      1.00      1.48        26,470   24   
Year ended
May 31, 2009
    65.69     0.69     (30.25     0.01        (29.55     (0.77                   (0.77     35.37   (45.19   (45.15   2.22      0.95      0.60      1.87        15,918   86   
Year ended
May 31, 2008
    76.71     1.10     (10.07     0.02        (8.95     (1.51     (0.56            (2.07     65.69   (11.90   (8.65   2.03      0.95      0.51      1.59        9,853   11   
January 30, 2007*
through
May 31, 2007
    70.00     0.44     6.27               6.71                                    76.71   9.59      8.59      2.02      0.95      0.76      1.83        11,507   1   
Ultra Consumer Services                                
Year ended
May 31, 2010
    21.79     0.10     16.25        (h)      16.35        (0.09            (0.02     (0.11     38.03   75.17      75.95      1.84      0.95      (0.57   0.31        19,964   42   
Year ended
May 31, 2009
    49.21     0.17     (27.43     0.01        (27.25     (0.17                   (0.17     21.79   (55.40   (55.71   3.18      0.95      (1.46   0.77        11,440   110   
Year ended
May 31, 2008
    73.35     0.36     (23.84            (23.48     (0.66                   (0.66     49.21   (32.18   (30.90   3.04      0.95      (1.46   0.63        3,691   10   
January 30, 2007*
through
May 31, 2007
    70.00     0.16     3.19               3.35                                    73.35   4.80      3.49      2.40      0.95      (0.76   0.68        5,502   60   

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   465

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
  Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Financials                                  
Year ended May 31, 2010(l)   $ 41.27   $ 0.14   $ 16.08 (i)    $ 0.01      $ 16.23      $ (0.15   $      $ (0.13   $ (0.28   $ 57.22   39.34   40.17   0.96   0.95   0.25   0.26   $ 1,426,753   32
Year ended May 31, 2009(l)     297.57     1.19     (255.11     0.02        (253.90     (2.40                   (2.40     41.27   (85.83   (85.83   0.98      0.95      2.23      2.26        2,517,915   238   
Year ended May 31, 2008(l)     719.00     6.98     (417.41     0.27        (410.16     (11.27                   (11.27     297.57   (57.74   (58.00   1.04      0.95      1.98      2.07        1,055,642   15   
January 30, 2007* through May 31, 2007(l)     700.00     5.55     13.45               19.00                                    719.00   2.71      2.86      2.28      0.95      1.10      2.43        10,785   46   
Ultra Health Care                                  
Year ended May 31, 2010     34.15     0.59     9.16        0.01        9.76        (0.67            (0.02     (0.69     43.22   28.42      30.57      1.25      0.95      1.03      1.33        32,412   50   
Year ended May 31, 2009     58.11     0.44     (23.96     (h)      (23.52     (0.44                   (0.44     34.15   (40.60   (41.20   1.32      0.95      0.79      1.16        48,658   79   
Year ended May 31, 2008     77.98     0.71     (18.21     0.01        (17.49     (1.05     (1.33            (2.38     58.11   (22.95   (22.76   1.75      0.95      0.29      1.09        17,433   33   
January 30, 2007* through
May 31, 2007
    70.00     0.52     7.46               7.98                                    77.98   11.40      11.53      2.00      0.95      1.13      2.17        11,698   2   
Ultra Industrials                                  
Year ended May 31, 2010     20.15     0.21     13.22        (h)      13.43        (0.19                   (0.19     33.39   66.86      67.32      1.32      0.95      0.36      0.73        35,056   14   
Year ended May 31, 2009     73.95     0.38     (53.80     0.01        (53.41     (0.39                   (0.39     20.15   (72.38   (72.45   2.24      0.95      0.47      1.76        30,228   107   
Year ended May 31, 2008     86.92     0.92     (9.16     0.01        (8.23     (1.38     (3.36            (4.74     73.95   (9.63   (9.59   2.04      0.95      0.13      1.22        11,092   30   
January 30, 2007* through
May 31, 2007
    70.00     0.34     16.58               16.92                                    86.92   24.17      24.29      2.12      0.95      0.18      1.35        6,519   1   

*Commencement of investment operations.


Table of Contents

 

466   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra KBW Regional Banking                                   
April 20, 2010* through May 31, 2010   $ 60.00   $ (h)    $ (12.91   $ 0.04   $ (12.87   $      $      $      $      $ 47.13   (21.45 )%    (21.63 )%    4.90   0.95   (3.99 )%    (0.04 )%    $ 7,070   24
Ultra Nasdaq Biotechnology                                   
April 7, 2010* through May 31, 2010     60.00     (0.06     (13.95     0.01     (14.00                                 46.00   (23.33   (22.55   4.38      0.95      (4.16   (0.73     4,600   5   
Ultra Oil & Gas                                  
Year ended May 31, 2010     29.90     0.18        (1.19 )(i)      0.01     (1.00     (0.17            (0.05     (0.22     28.68   (3.39   (4.10   0.99      0.95      0.53      0.57        374,245   61   
Year ended May 31, 2009     115.62     0.29        (85.92     0.01     (85.62     (0.10                   (0.10     29.90   (74.04   (73.73   1.00      0.95      0.99      1.05        818,546   249   
Year ended May 31, 2008     94.94     0.73        32.36        0.06     33.15        (1.60     (10.87            (12.47     115.62   37.97      36.84      1.19      0.95      0.48      0.72        78,044   76   
January 30, 2007* through May 31, 2007     70.00     0.36        24.58            24.94                                    94.94   35.63      36.01      1.62      0.95      0.75      1.42        28,481   18   
Ultra Real Estate                                  
Year ended May 31, 2010(k)     19.17     0.65        20.56        0.02     21.23        (0.47                   (0.47     39.93   112.43      113.23      0.99      0.95      2.17      2.21        591,137   29   
Year ended May 31, 2009(k)     182.64     0.80        (160.90     0.03     (160.07     (3.40                   (3.40     19.17   (88.98   (89.01   1.11      0.95      3.36      3.52        451,439   211   
Year ended May 31, 2008(k)     309.08     3.68        (122.08 )(i)      0.07     (118.33     (8.11                   (8.11     182.64   (38.58   (38.66   1.34      0.95      1.66      2.05        57,532   23   
January 30, 2007* through May 31, 2007(k)     350.00     2.18        (43.10         (40.92                                 309.08   (11.69   (11.86   1.87      0.95      1.09      2.01        4,636   114   

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   467

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
    Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Semiconductors                                  
Year ended
May 31, 2010
  $ 19.01   $ 0.11      $ 12.96      $ 0.01      $ 13.08      $ (0.17   $      $ (0.02   $ (0.19   $ 31.90   68.97   69.90   1.11   0.95   0.25   0.41   $ 76,548   61
Year ended
May 31, 2009
    60.30     0.24        (41.25     0.01        (41.00     (0.28            (0.01     (0.29     19.01   (68.11   (68.35   1.17      0.95      1.01      1.23        105,485   191   
Year ended
May 31, 2008
    78.50     0.68        (14.62 )(i)      0.03        (13.91     (0.62     (3.67            (4.29     60.30   (18.56   (18.57   1.27      0.95      0.80      1.12        117,594   80   
January 30, 2007* through
May 31, 2007
    70.00     0.28        8.22               8.50                                    78.50   12.14      12.34      1.94      0.95      0.17      1.16        11,775   3   
Ultra Technology                                  
Year ended
May 31, 2010
    29.53     (0.10     18.23        (h)      18.13                      (0.01     (0.01     47.65   61.41      61.17      1.06      0.95      (0.33   (0.22     121,516   57   
Year ended
May 31, 2009
    71.12     0.09        (41.56     0.01        (41.46     (0.11            (0.02     (0.13     29.53   (58.33   (58.24   1.18      0.95      0.07      0.30        128,438   100   
Year ended
May 31, 2008
    78.03     0.30        (4.68 )(i)      0.03        (4.35     (0.45     (2.11            (2.56     71.12   (5.93   (5.99   1.23      0.95      0.15      0.43        133,344   24   
January 30, 2007*
through
May 31, 2007
    70.00     0.15        7.88               8.03                                    78.03   11.47      11.37      2.25      0.95      (0.66   0.63        5,852   63   
Ultra Telecommunications                                   
Year ended
May 31, 2010
    31.06     0.95        6.53        (h)      7.48        (0.91                   (0.91     37.63   24.33      27.83      1.98      0.95      1.70      2.73        8,467   43   
Year ended
May 31, 2009
    89.05     1.07        (57.35     0.01        (56.27     (1.72                   (1.72     31.06   (63.73   (64.38   1.67      0.95      2.41      3.13        11,647   174   
March 25, 2008*
through
May 31, 2008
    70.00     0.34        18.69        0.02        19.05                                    89.05   27.21      28.01      2.83      0.95      0.50      2.38        13,358   (j) 

*Commencement of investment operations.


Table of Contents

 

468   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra Utilities                                  
Year ended May 31, 2010   $ 27.98   $ 0.94      $ 6.01      $ 0.01      $ 6.96      $ (1.04   $      $   $ (1.04   $ 33.90   24.82   27.45   1.45   0.95   2.21   2.71   $ 20,337   16
Year ended May 31, 2009     78.94     1.06        (50.96     0.01        (49.89     (1.07                (1.07     27.98   (63.64   (63.95   1.54      0.95      2.50      3.09        25,181   115   
Year ended May 31, 2008     90.27     1.68        (6.76     (h)      (5.08     (2.01     (4.24         (6.25     78.94   (5.75   (5.92   1.61      0.95      1.50      2.16        17,761   26   
January 30, 2007* through May 31, 2007     70.00     0.74        19.53               20.27                                 90.27   28.96      29.24      1.88      0.95      1.73      2.66        13,541   (j) 
Ultra MSCI EAFE                                  
June 2, 2009* through May 31, 2010     60.00     0.15        (2.07     0.03        (1.89     (0.12                (0.12     57.99   (3.15   (1.82   1.99      0.95      (0.84   0.21        5,799   145   
Ultra MSCI Emerging Markets                                   
June 2, 2009* through May 31, 2010     60.00     0.09        12.88        0.05        13.02                                 73.02   21.70      19.15      1.55      0.95      (0.49   0.11        29,208   25   
Ultra MSCI Europe                                  
April 27, 2010* through May 31, 2010     30.00     (0.02     (7.07     0.01        (7.08                              22.92   (23.60   (21.67   11.50      0.95      (11.35   (0.80     3,437     
Ultra MSCI Pacific ex-Japan                                   
April 27, 2010* through May 31, 2010     30.00     (0.02     (7.90     0.01        (7.91                              22.09   (26.37   (23.87   12.19      0.95      (12.02   (0.79     2,209     
Ultra MSCI Brazil                                  
April 27, 2010* through May 31, 2010     30.00     (0.02     (4.61     0.01        (4.62                              25.38   (15.40   (20.37   11.20      0.95      (11.04   (0.80     3,808     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   469

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Ultra FTSE/Xinhua China 25                                   
June 2, 2009* through May 31, 2010   $ 60.00   $ (0.58   $ 0.90 (i)    $ 0.05   $ 0.37      $      $      $   $      $ 60.37   0.62   0.57   1.31   0.95   (1.23 )%    (0.87 )%    $ 45,277  
Ultra MSCI Japan                                  
June 2, 2009* through May 31, 2010     60.00     (0.56     (0.25 )(i)      0.01     (0.80                              59.20   (1.33   (0.55   2.04      0.95      (1.95   (0.87     8,880     
Ultra MSCI Mexico Investable Market                                 
April 27, 2010* through May 31, 2010     30.00     (0.02     (3.34     0.01     (3.35                              26.65   (11.17   (13.13   11.34      0.95      (11.19   (0.79     2,665     
Ultra 7-10 Year Treasury                                   
January 19, 2010* through May 31, 2010     70.00     (h)      6.67        0.04     6.71                                 76.71   9.59      9.41      2.27      0.95      (1.30   0.02        11,506   136   
Ultra 20+ Year Treasury                                   
January 19, 2010* through May 31, 2010     70.00     0.17        10.48        0.16     10.81        (0.06                (0.06     80.75   15.45      15.32      2.16      0.95      (0.53   0.68        8,075   228   
Short QQQ ®                                  
Year ended May 31, 2010     58.23     (0.40     (15.04     0.01     (15.43                              42.80   (26.50   (26.52   1.08      0.95      (0.98   (0.85     237,550     
Year ended May 31, 2009     53.74     (0.13     9.22        0.02     9.11        (0.37     (4.25         (4.62     58.23   15.20      15.43      1.16      0.95      (0.40   (0.19     174,680     
Year ended May 31, 2008     58.39     1.74        (4.17     0.05     (2.38     (2.27                (2.27     53.74   (4.16   (4.43   1.16      0.95      2.82      3.03        64,490     
June 19, 2006* through May 31, 2007     70.00     2.66        (12.69         (10.03     (1.58                (1.58     58.39   (14.48   (14.39   1.14      0.95      4.20      4.38        91,962     

*Commencement of investment operations.


Table of Contents

 

470   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Short Dow30 SM                                   
Year ended May 31, 2010   $ 66.52   $ (0.47   $ (13.67   $ 0.01   $ (14.13   $      $      $   $      $ 52.39   (21.24 )%    (20.70 )%    1.00   0.95   (0.90 )%    (0.86 )%    $ 278,994  
Year ended May 31, 2009     61.51     (0.08     14.07        0.02     14.01        (0.29     (8.71         (9.00     66.52   21.83      20.88      1.02      0.95      (0.19   (0.12     234,482     
Year ended May 31, 2008     58.25     1.76        3.53        0.03     5.32        (2.06                (2.06     61.51   9.33      9.47      1.05      0.95      2.82      2.92        170,684     
June 19, 2006*
through
May 31, 2007
    70.00     2.63        (12.91         (10.28     (1.47                (1.47     58.25   (14.83   (14.79   1.21      0.95      4.13      4.39        126,699     
Short S&P500 ®                                   
Year ended May 31, 2010     66.02     (0.46     (13.19     0.01     (13.64                              52.38   (20.66   (20.46   0.92      0.92      (0.83   (0.83     1,779,732     
Year ended May 31, 2009     62.97     (0.25     15.63(i     0.03     15.41        (0.38     (11.98         (12.36     66.02   22.14      21.67      0.95      0.95      (0.34   (0.34     1,282,495     
Year ended May 31, 2008     58.88     1.72        4.47        0.03     6.22        (2.13                (2.13     62.97   10.76      10.72      0.97      0.95      2.72      2.74        307,081     
June 19, 2006*
through
May 31, 2007
    70.00     2.59        (12.11         (9.52     (1.60                (1.60     58.88   (13.70   (13.60   1.08      0.95      4.20      4.33        185,555     
Short MidCap400                                   
Year ended May 31, 2010     58.33     (0.40     (16.91     0.01     (17.30                              41.03   (29.67   (29.56   1.18      0.95      (1.09   (0.85     40,007     
Year ended May 31, 2009     57.36     (0.01     12.63        0.01     12.63        (0.36     (11.30         (11.66     58.33   18.18      17.91      1.26      0.95      (0.32   (0.01     30,626     
Year ended May 31, 2008     56.87     2.06        1.14        0.01     3.21        (2.72                (2.72     57.36   5.55      5.52      1.11      0.95      3.26      3.42        38,716     
June 19, 2006*
through
May 31, 2007
    70.00     2.65        (13.33         (10.68     (2.45                (2.45     56.87   (15.54   (15.51   1.07      0.95      4.24      4.36        110,890     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   471

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Short SmallCap600                                   
Year ended
May 31, 2010
  $ 51.47   $ (0.35   $ (15.59   $ 0.01      $ (15.93   $      $      $   $      $ 35.54   (30.95 )%    (31.11 )%    1.21   0.95   (1.11 )%    (0.86 )%    $ 26,655  
Year ended
May 31, 2009
    69.75     (0.13     14.50        0.03        14.40        (0.38     (32.30         (32.68     51.47   13.89      14.11      1.45      0.95      (0.69   (0.19     23,161     
Year ended
May 31, 2008
    65.09     2.03        5.59        (h)      7.62        (2.96                (2.96     69.75   11.89      11.73      1.54      0.95      2.26      2.85        15,694     
January 23, 2007* through
May 31, 2007
    70.00     1.05        (5.96            (4.91                              65.09   (7.01   (6.84   1.89      0.95      3.49      4.43        9,763     
Short Russell2000                                   
Year ended
May 31, 2010
    58.14     (0.38     (17.49     0.01        (17.86                              40.28   (30.72   (30.77   1.07      0.95      (0.98   (0.86     259,782     
Year ended
May 31, 2009
    72.32     0.02        10.60        0.03        10.65        (0.61     (24.22         (24.83     58.14   9.02      8.78      1.14      0.95      (0.16   0.03        78,489     
Year ended
May 31, 2008
    66.19     1.88        6.03        0.04        7.95        (1.82                (1.82     72.32   12.14      12.20      1.14      0.95      2.32      2.51        81,360     
January 23, 2007* through
May 31, 2007
    70.00     1.02        (4.83            (3.81                              66.19   (5.44   (5.29   1.70      0.95      3.52      4.27        24,822     
UltraShort QQQ ®                                   
Year ended
May 31, 2010
    34.37     (0.18     (16.17     (h)      (16.35                              18.02   (47.57   (47.67   1.02      0.95      (0.92   (0.85     887,757     
Year ended
May 31, 2009
    37.40     0.10        6.62        0.05        6.77        (0.30     (9.50         (9.80     34.37   7.08      7.00      1.02      0.95      0.14      0.21        956,422     
Year ended
May 31, 2008
    46.21     1.40        (8.55     0.05        (7.10     (1.71                (1.71     37.40   (15.71   (15.43   1.02      0.95      3.17      3.24        1,742,037     
July 11, 2006* through
May 31, 2007
    70.00     1.98        (24.86            (22.88     (0.91                (0.91     46.21   (32.86   (33.01   0.98      0.95      4.27      4.30        2,315,287     

*Commencement of investment operations.


Table of Contents

 

472   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort Dow30 SM                                   
Year ended
May 31, 2010
  $ 48.15   $ (0.28   $ (18.62   $ (h)    $ (18.90   $      $      $   $      $ 29.25   (39.25 )%    (39.04 )%    0.97   0.95   (0.87 )%    (0.85 )%    $ 533,081  
Year ended
May 31, 2009
    52.84     (0.07     15.35        0.04        15.32        (0.34     (19.67         (20.01     48.15   23.56      22.50      0.98      0.95      (0.14   (0.11     639,203     
Year ended
May 31, 2008
    48.86     1.58        4.05        0.07        5.70        (1.72                (1.72     52.84   11.92      12.21      0.98      0.95      3.03      3.06        558,740     
July 11, 2006* through
May 31, 2007
    70.00     2.13        (22.17            (20.04     (1.10                (1.10     48.86   (28.86   (28.80   1.05      0.95      4.21      4.31        575,285     
UltraShort S&P500 ®                                   
Year ended
May 31, 2010
    56.13     (0.31     (21.42     (h)      (21.73                              34.40   (38.71   (38.04   0.90      0.90      (0.80   (0.80     3,511,675     
Year ended
May 31, 2009
    56.62     (0.10     15.25        0.04        15.19        (0.39     (15.29         (15.68     56.13   20.68      19.51      0.91      0.91      (0.14   (0.14     3,872,853     
Year ended
May 31, 2008
    51.05     1.56        5.63        0.06        7.25        (1.68                (1.68     56.62   14.38      14.27      0.91      0.91      2.74      2.74        2,564,672     
July 11, 2006* through
May 31, 2007
    70.00     2.21        (20.09            (17.88     (1.07                (1.07     51.05   (25.72   (25.76   0.96      0.95      4.33      4.35        941,936     
UltraShort Russell3000                                   
June 30, 2009* through
May 31, 2010
    40.00     (0.22     (15.95     0.01        (16.16                              23.84   (40.38   (40.43   2.17      0.95      (2.08   (0.86     2,385     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   473

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort MidCap400                                   
Year ended May 31, 2010   $ 39.02   $ (0.21   $ (20.25   $ (h)    $ (20.46   $      $      $   $      $ 18.56   (52.43 )%    (52.33 )%    1.14   0.95   (1.03 )%    (0.85 )%    $ 43,141  
Year ended May 31, 2009     49.07     0.17        13.96        0.04        14.17        (0.37     (23.85         (24.22     39.02   9.02      8.63      1.03      0.95      0.19      0.27        61,460     
Year ended May 31, 2008     49.34     1.71        0.07        0.02        1.80        (2.07                (2.07     49.07   3.26      3.47      0.98      0.95      3.02      3.05        180,341     
July 11, 2006*
through
May 31, 2007
    70.00     2.31        (21.45            (19.14     (1.52                (1.52     49.34   (27.71   (27.83   1.05      0.95      4.29      4.39        188,742     
UltraShort SmallCap600                                   
Year ended May 31, 2010     47.10     (0.24     (25.46     (h)      (25.70                              21.40   (54.56   (54.78   1.36      0.95      (1.25   (0.84     19,264     
Year ended May 31, 2009     65.94     0.24        9.84        0.08        10.16        (0.39     (28.61         (29.00     47.10   0.75      0.81      1.11      0.95      0.15      0.31        24,725     
Year ended May 31, 2008     59.13     1.93        6.92(i     0.04        8.89        (2.08                (2.08     65.94   15.08      15.14      1.09      0.95      2.55      2.69        64,291     
January 23, 2007*
through
May 31, 2007
    70.00     1.03        (11.90            (10.87                              59.13   (15.53   (15.23   1.59      0.95      3.87      4.51        22,174     
UltraShort Russell2000                                   
Year ended May 31, 2010     44.84     (0.22     (24.25     0.01        (24.46                              20.38   (54.56   (54.78   1.04      0.95      (0.93   (0.84     469,252     
Year ended May 31, 2009     68.11     0.23        1.89        0.06        2.18        (0.44     (25.01         (25.45     44.84   (10.64   (9.70   1.02      0.95      0.24      0.31        578,467     
Year ended May 31, 2008     61.00     1.91        6.81 (i)      0.04        8.76        (1.65                (1.65     68.11   14.39      13.81      1.02      0.95      2.53      2.60        1,169,737     
January 23, 2007*
through
May 31, 2007
    70.00     0.95        (9.95            (9.00                              61.00   (12.86   (13.04   1.08      0.95      4.02      4.15        210,461     

*Commencement of investment operations.


Table of Contents

 

474   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraPro Short QQQ ®                                   
February 9, 2010*
through
May 31, 2010
  $ 80.00   $ (0.15   $ (18.03   $      $ (18.18   $      $      $   $      $ 61.82   (22.73 )%    (22.66 )%    1.86   0.95   (1.73 )%    (0.82 )%    $ 27,818  
UltraPro Short Dow30 SM                                   
February 9, 2010*
through
May 31, 2010
    80.00     (0.16     (7.99            (8.15                              71.85   (10.18   (10.04   2.15      0.95      (2.02   (0.83     10,778     
UltraPro Short S&P500 ®                                   
June 23, 2009*
through
May 31, 2010
    80.00     (0.29     (45.08     0.01        (45.36                              34.64   (56.70   (56.80   1.01      0.95      (0.91   (0.86     249,373     
UltraPro Short MidCap400                                   
February 9, 2010*
through
May 31, 2010
    80.00     (0.14     (24.34            (24.48                              55.52   (30.60   (30.69   2.74      0.95      (2.63   (0.84     5,552     
UltraPro Short Russell2000                                   
February 9, 2010*
through
May 31, 2010
    80.00     (0.13     (29.61            (29.74                              50.26   (37.18   (37.21   2.12      0.95      (1.99   (0.82     15,077     
UltraShort Russell1000 Value                                 
Year ended
May 31, 2010
    84.91     (0.47     (35.82     (h)      (36.29                              48.62   (42.74   (42.11   1.96      0.95      (1.85   (0.84     10,939     
Year ended
May 31, 2009
    80.43     (0.24     14.77(i     0.14        14.67        (0.66     (9.53         (10.19     84.91   15.10      14.12      1.45      0.95      (0.71   (0.21     12,736     
Year ended
May 31, 2008
    64.88     2.30        15.55        0.06        17.91        (2.36                (2.36     80.43   28.19      28.22      1.93      0.95      2.00      2.98        6,033     
February 20, 2007*
through
May 31, 2007
    70.00     0.87        (5.99            (5.12                              64.88   (7.31   (7.70   2.37      0.95      3.03      4.45        4,866     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   475

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort Russell1000 Growth                                 
Year ended May 31, 2010   $ 57.50   $ (0.34   $ (22.01   $ 0.01   $ (22.34   $      $      $   $      $ 35.16   (38.86 )%    (38.64 )%    1.89   0.95   (1.78 )%    (0.85 )%    $ 10,548  
Year ended
May 31, 2009
    63.00     (0.12     27.87        0.07     27.82        (0.36     (32.96         (33.32     57.50   26.02      25.79      1.38      0.95      (0.57   (0.14     17,251     
Year ended
May 31, 2008
    65.07     1.92        (1.29 )(i)      0.03     0.66        (2.73                (2.73     63.00   0.75      1.11      1.50      0.95      2.28      2.83        14,175     
February 20, 2007*
through
May 31, 2007
    70.00     0.88        (5.81         (4.93                              65.07   (7.04   (7.46   2.36      0.95      3.03      4.44        4,881     
UltraShort Russell MidCap Value                                 
Year ended
May 31, 2010
    54.48     (0.25     (28.49     0.01     (28.73            (3.60         (3.60     22.15   (56.07   (56.50   3.54      0.95      (3.43   (0.84     3,322     
Year ended
May 31, 2009
    78.38     (0.30     32.17        0.03     31.90        (0.38     (55.42         (55.80     54.48   14.54      13.85      2.51      0.95      (1.86   (0.30     4,086     
Year ended
May 31, 2008
    65.74     2.33        14.04            16.37        (3.07     (0.66         (3.73     78.38   25.08      31.85      2.05      0.95      1.75      2.85        5,879     
February 20, 2007*
through
May 31, 2007
    70.00     0.89        (5.15         (4.26                              65.74   (6.09   (5.79   2.37      0.95      3.12      4.53        4,931     
UltraShort Russell MidCap Growth                                 
Year ended
May 31, 2010
    45.39     (0.24     (22.07     0.01     (22.30                              23.09   (49.14   (49.35   2.48      0.95      (2.38   (0.84     5,195     
Year ended
May 31, 2009
    60.74     0.18        35.77        0.04     35.99        (0.56     (50.78         (51.34     45.39   21.03      21.38      1.78      0.95      (0.61   0.22        6,809     
Year ended
May 31, 2008
    64.41     1.84        (2.15     0.05     (0.26     (3.41                (3.41     60.74   (0.82   (0.88   1.92      0.95      1.75      2.72        13,666     
February 20, 2007*
through
May 31, 2007
    70.00     0.89        (6.48         (5.59                              64.41   (7.99   (7.86   1.99      0.95      3.51      4.55        4,831     

*Commencement of investment operations.


Table of Contents

 

476   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort Russell2000 Value                                   
Year ended
May 31, 2010
  $ 49.23   $ (0.25   $ (28.02   $ (h)    $ (28.27   $      $      $   $      $ 20.96   (57.42 )%    (57.68 )%    1.85   0.95   (1.74 )%    (0.84 )%    $ 7,862  
Year ended
May 31, 2009
    84.13     0.07        (3.93 )(i)      0.09        (3.77     (0.59     (30.54         (31.13     49.23   (16.68   (16.36   1.46      0.95      (0.43   0.08        14,768     
Year ended
May 31, 2008
    68.66     2.40        16.30 (i)      0.07        18.77        (3.22     (0.08         (3.30     84.13   27.75      27.63      1.26      0.95      2.34      2.65        25,238     
February 20, 2007*
through
May 31, 2007
    70.00     0.96        (2.30            (1.34                              68.66   (1.91   (1.61   2.12      0.95      3.59      4.76        5,150     
UltraShort Russell2000 Growth                                   
Year ended
May 31, 2010
    38.11     (0.18     (17.94     (h)      (18.12            (3.29         (3.29     16.70   (51.35   (51.60   1.80      0.95      (1.69   (0.84     12,525     
Year ended
May 31, 2009
    66.55     0.26        17.55        0.05        17.86        (0.56     (45.74         (46.30     38.11   (1.51   (1.08   1.61      0.95      (0.31   0.35        11,432     
Year ended
May 31, 2008
    65.55     2.01        1.15 (i)      0.02        3.18        (2.18                (2.18     66.55   4.76      4.50      1.24      0.95      2.45      2.74        44,922     
February 20, 2007*
through
May 31, 2007
    70.00     0.92        (5.37            (4.45                              65.55   (6.36   (6.17   1.78      0.95      3.84      4.66        14,750     
Short Basic Materials                                   
March 16, 2010*
through
May 31, 2010
    50.00     (0.09     3.51        0.01        3.43                                 53.43   6.86      5.98      3.52      0.95      (3.39   (0.82     5,343     
Short Financials                                  
Year ended
May 31, 2010
    56.71     (0.39     (14.39     (h)      (14.78                              41.93   (26.06   (26.19   1.04      0.95      (0.94   (0.85     103,783     
June 10, 2008*
through
May 31, 2009
    70.00     (0.42     (9.29     (h)      (9.71     (0.14     (3.44         (3.58     56.71   (15.41   (15.20   1.19      0.95      (0.81   (0.57     157,371     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   477

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
Short KBW Regional Banking                                 
April 20, 2010*
through
May 31, 2010
  $ 60.00   $ (0.06   $ 5.60      $ 0.01      $ 5.55      $      $      $   $      $ 65.55   9.25   9.35   3.40   0.95   (3.27 )%    (0.82 )%    $ 19,665  
Short Oil & Gas                                  
Year ended May 31, 2010     59.14     (0.46     (4.62     (h)      (5.08                              54.06   (8.59   (8.86   1.81      0.95      (1.73   (0.87     12,164     
June 10, 2008*
through
May 31, 2009
    70.00     0.15        13.47        0.01        13.63        (0.20     (24.29         (24.49     59.14   12.66      13.04      1.70      0.95      (0.55   0.20        4,435     
Short Real Estate                                  
March 16, 2010*
through
May 31, 2010
    50.00     (0.08     (1.79     0.01        (1.86                              48.14   (3.72   (4.12   3.68      0.95      (3.54   (0.82     4,814     
UltraShort Basic Materials                                 
Year ended May 31, 2010(k)     88.93     (0.41     (48.79     0.03        (49.17                              39.76   (55.30   (55.66   1.05      0.95      (0.94   (0.84     131,792     
Year ended May 31, 2009(k)     142.62     0.85        79.28        0.29        80.42        (1.21     (132.90         (134.11     88.93   1.25      1.23      1.01      0.95      0.37      0.43        62,692     
Year ended May 31, 2008(k)     265.38     4.10        (118.26     0.28        (113.88     (8.88                (8.88     142.62   (44.32   (43.75   1.08      0.95      2.07      2.20        205,366     
January 30, 2007*
through
May 31, 2007(k)
    350.00     4.79        (89.41            (84.62                              265.38   (24.17   (24.54   2.00      0.95      3.64      4.69        7,961     
UltraShort Consumer Goods                                 
Year ended May 31, 2010     65.58     (0.39     (24.71     0.01        (25.09                              40.49   (38.26   (38.31   1.49      0.95      (1.38   (0.84     15,184     
Year ended May 31, 2009     68.96     0.04        15.73        0.07        15.84        (0.36     (18.86         (19.22     65.58   18.16      17.50      1.19      0.95      (0.19   0.05        19,674     
Year ended May 31, 2008     64.74     1.84        4.90        0.03        6.77        (2.55                (2.55     68.96   10.70      11.15      1.38      0.95      2.29      2.72        25,861     
January 30, 2007*
through
May 31, 2007
    70.00     1.02        (6.28            (5.26                              64.74   (7.51   (7.57   1.91      0.95      3.52      4.47        9,711     

*Commencement of investment operations.


Table of Contents

 

478   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort Consumer Services                                 
Year ended
May 31, 2010
  $ 64.37   $ (0.37   $ (32.97   $ 0.01      $ (33.33   $      $      $   $      $ 31.04   (51.78 )%    (51.73 )%    1.15   0.95   (1.03 )%    (0.83 )%    $ 32,595  
Year ended
May 31, 2009
    83.90     0.02        14.66        0.10        14.78        (0.40     (33.91         (34.31     64.37   5.04      4.78      1.03      0.95      (0.06   0.02        72,413     
Year ended
May 31, 2008
    67.48     1.83        19.97 (i)      0.06        21.86        (3.06     (2.38         (5.44     83.90   32.97      33.27      1.15      0.95      1.87      2.07        100,678     
January 30, 2007*
through
May 31, 2007
    70.00     1.06        (3.58            (2.52                              67.48   (3.60   (3.70   1.94      0.95      3.56      4.55        5,601     
UltraShort Financials                                   
Year ended
May 31, 2010
    41.38     (0.22     (20.05     0.01        (20.26                              21.12   (48.97   (49.24   0.96      0.95      (0.86   (0.85     598,763     
Year ended
May 31, 2009
    110.16     0.40        (69.01 )(i)      0.18        (68.43     (0.35                (0.35     41.38   (62.32   (62.28   0.95      0.95      0.38      0.38        1,204,273     
Year ended
May 31, 2008
    68.14     2.28        41.76        0.08        44.12        (2.10                (2.10     110.16   65.66      66.41      0.96      0.95      2.24      2.25        2,164,712     
January 30, 2007*
through
May 31, 2007
    70.00     1.01        (2.87            (1.86                              68.14   (2.66   (2.86   1.30      0.95      3.92      4.27        56,213     
UltraShort Health Care                                   
Year ended
May 31, 2010
    54.82     (0.34     (16.46     (h)      (16.80                              38.02   (30.66   (32.07   2.52      0.95      (2.41   (0.84     5,703     
Year ended
May 31, 2009
    77.46     0.01        7.52 (i)      0.03        7.56        (0.55     (29.65         (30.20     54.82   5.26      8.06      1.78      0.95      (0.81   0.02        12,336     
Year ended
May 31, 2008
    63.76     2.15        14.54               16.69        (2.99                (2.99     77.46   26.90      32.49      1.63      0.95      2.34      3.02        11,619     
January 30, 2007*
through
May 31, 2007
    70.00     1.02        (7.26            (6.24                              63.76   (8.91   (9.09   1.91      0.95      3.53      4.49        9,564     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   479

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort Industrials                                   
Year ended
May 31, 2010
  $ 43.33   $ (0.23   $ (22.46   $ 0.01   $ (22.68   $      $      $   $      $ 20.65   (52.34 )%    (52.12 )%    1.42   0.95   (1.30 )%    (0.83 )%    $ 13,937  
Year ended
May 31, 2009
    54.08     0.12        37.23        0.06     37.41        (0.31     (47.85         (48.16     43.33   43.35      42.30      1.09      0.95      0.03      0.16        35,750     
Year ended
May 31, 2008
    56.92     1.46        (2.09     0.07     (0.56     (2.28                (2.28     54.08   (1.09   (0.87   1.36      0.95      2.03      2.44        28,394     
January 30, 2007*
through
May 31, 2007
    70.00     1.00        (14.08         (13.08                              56.92   (18.69   (18.64   2.00      0.95      3.57      4.62        4,269     
UltraShort Nasdaq Biotechnology                                 
April 7, 2010*
through
May 31, 2010
    60.00     (0.08     14.66        0.01     14.59                                 74.59   24.32      23.17      3.56      0.95      (3.42   (0.81     7,459     
UltraShort Oil & Gas                                   
Year ended
May 31, 2010(k)
    86.61     (0.61     (17.00     0.02     (17.59                              69.02   (20.30   (19.67   1.00      0.95      (0.91   (0.86     137,688     
Year ended
May 31, 2009(k)
    143.61     1.00        (17.55 )(i)      0.17     (16.38     (1.30     (39.32         (40.62     86.61   (22.80   (23.55   0.95      0.95      0.62      0.62        219,567     
Year ended
May 31, 2008(k)
    254.96     3.11        (109.64     0.11     (106.42     (4.93                (4.93     143.61   (42.37   (42.21   0.99      0.95      1.78      1.82        2,328,579     
January 30, 2007*
through
May 31, 2007(k)
    350.00     4.70        (99.74         (95.04                              254.96   (27.16   (27.16   1.59      0.95      3.87      4.51        30,595     
UltraShort Real Estate                                   
Year ended
May 31, 2010(k)
    97.42     (0.40     (69.65     0.01     (70.04                              27.38   (71.90   (72.07   0.97      0.95      (0.86   (0.85     439,024     
Year ended
May 31, 2009(k)
    422.22     (0.28     (299.38     0.34     (299.32     (2.65     (22.83         (25.48     97.42   (74.95   (74.96   0.96      0.95      (0.11   (0.10     1,239,185     
Year ended
May 31, 2008(k)
    383.64     13.29        33.09 (i)      0.44     46.82        (8.24                (8.24     422.22   12.03      12.33      0.98      0.95      2.66      2.69        804,324     
January 30, 2007*
through
May 31, 2007(k)
    350.00     5.48        28.16            33.64                                 383.64   9.61      9.90      1.24      0.95      4.00      4.29        97,829     

*Commencement of investment operations.


Table of Contents

 

480   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort Semiconductors                                 
Year ended
May 31, 2010
  $ 38.37   $ (0.18   $ (21.88   $ 0.01      $ (22.05   $      $      $   $      $ 16.32   (57.47 )%    (57.78 )%    1.31   0.95   (1.19 )%    (0.83 )%    $ 24,477  
Year ended
May 31, 2009
    55.39     0.03        25.61        0.08        25.72        (0.39     (42.35         (42.74     38.37   3.64      4.01      1.25      0.95      (0.26   0.04        34,531     
Year ended
May 31, 2008
    61.64     1.69        (5.48     0.05        (3.74     (2.51                (2.51     55.39   (6.11   (5.58   1.46      0.95      2.13      2.64        24,925     
January 30, 2007*
through
May 31, 2007
    70.00     1.00        (9.36            (8.36                              61.64   (11.94   (12.16   1.94      0.95      3.57      4.55        9,246     
UltraShort Technology                                   
Year ended
May 31, 2010
    44.11     (0.22     (21.10     (h)      (21.32                              22.79   (48.33   (48.20   1.37      0.95      (1.26   (0.84     22,224     
Year ended
May 31, 2009
    54.22     (0.04     16.87        0.03        16.86        (0.51     (26.46         (26.97     44.11   7.97      7.36      1.13      0.95      (0.23   (0.05     36,391     
Year ended
May 31, 2008
    63.03     1.42        (7.45     0.05        (5.98     (2.83                (2.83     54.22   (9.69   (9.66   1.22      0.95      1.93      2.20        40,668     
January 30, 2007*
through
May 31, 2007
    70.00     1.06        (8.03            (6.97                              63.03   (9.96   (9.71   1.95      0.95      3.56      4.55        4,727     
UltraShort Telecommunications                                 
Year ended
May 31, 2010
    31.00     (0.15     (7.30     (h)      (7.45     (0.11     (9.47         (9.58     13.97   (32.03   (34.04   7.05      0.95      (6.95   (0.85     2,095     
Year ended
May 31, 2009
    53.57     0.18        11.10        0.01        11.29        (0.58     (33.28         (33.86     31.00   (2.77   (0.82   2.24      0.95      (1.03   0.27        2,325     
March 25, 2008*
through
May 31, 2008
    70.00     0.14        (16.59 )(i)      0.02        (16.43                              53.57   (23.47   (23.74   3.21      0.95      (1.01   1.25        8,036     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   481

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort Utilities                                   
Year ended
May 31, 2010
  $ 41.06   $ (0.21   $ (10.83   $ (h)    $ (11.04   $ (0.09   $ (7.74   $   $ (7.83   $ 22.19   (30.14 )%    (31.40 )%    2.23   0.95   (2.13 )%    (0.85 )%    $ 6,656  
Year ended
May 31, 2009
    50.89     0.03        23.24        0.03        23.30        (0.31     (32.82         (33.13     41.06   41.38      42.53      2.21      0.95      (1.20   0.05        12,318     
Year ended
May 31, 2008
    54.43     1.81        (3.46     0.05        (1.60     (1.94                (1.94     50.89   (3.36   (3.16   1.43      0.95      2.70      3.18        19,085     
January 30, 2007*
through
May 31, 2007
    70.00     0.88        (16.45     (h)      (15.57                              54.43   (22.24   (22.39   2.00      0.95      3.44      4.49        16,330     
Short MSCI EAFE                                   
Year ended
May 31, 2010
    73.29     (0.53     (8.46     0.03        (8.96                              64.33   (12.23   (12.48   1.15      0.95      (1.05   (0.85     164,029     
Year ended
May 31, 2009
    73.63     (0.31     16.49 (i)      0.04        16.22        (0.32     (16.24         (16.56     73.29   18.01      18.21      1.15      0.95      (0.53   (0.33     60,461     
October 23, 2007*
through
May 31, 2008
    70.00     1.06        3.07        0.02        4.15        (0.52                (0.52     73.63   5.92      6.05      1.90      0.95      1.38      2.33        11,044     
Short MSCI Emerging Markets                                 
Year ended
May 31, 2010
    52.10     (0.35     (11.75     0.01        (12.09                              40.01   (23.21   (22.70   1.05      0.95      (0.96   (0.86     303,109     
Year ended
May 31, 2009
    69.46     0.03        (9.34     0.05        (9.26     (0.44     (7.66         (8.10     52.10   (17.55   (16.71   1.19      0.95      (0.21   0.03        54,701     
October 30, 2007*
through
May 31, 2008
    70.00     0.82        (0.74     0.01        0.09        (0.63                (0.63     69.46   0.06      (0.59   1.48      0.95      1.35      1.88        52,094     
Short FTSE/Xinhua China 25                                 
March 16, 2010*
through
May 31, 2010
    50.00     (0.08     0.62        0.01        0.55                                 50.55   1.10      2.00      3.41      0.95      (3.27   (0.81     7,582     

*Commencement of investment operations.


Table of Contents

 

482   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort MSCI EAFE                                 
Year ended
May 31, 2010
  $ 62.45   $ (0.37   $ (16.76   $ 0.02   $ (17.11   $      $      $   $      $ 45.34   (27.40 )%    (27.48 )%    1.29   0.95   (1.18 )%    (0.84 )%    $ 47,603  
Year ended
May 31, 2009
    74.55     0.05        12.34        0.15     12.54        (0.53     (24.11         (24.64     62.45   4.39      4.27      1.11      0.95      (0.11   0.05        56,206     
October 23, 2007*
through
May 31, 2008
    70.00     0.97        3.92(i     0.07     4.96        (0.41                (0.41     74.55   7.06      7.29      1.20      0.95      1.70      1.95        67,097     
UltraShort MSCI Emerging Markets                                 
Year ended
May 31, 2010(k)
    103.80     (0.55     (47.83     0.04     (48.34                              55.46   (46.57   (45.68   1.05      0.95      (0.95   (0.85     231,238     
Year ended
May 31, 2009(k)
    316.77     (0.15     (193.65     0.51     (193.29     (2.69     (16.99         (19.68     103.80   (65.89   (65.53   1.08      0.95      (0.17   (0.04     207,075     
October 30, 2007*
through
May 31, 2008(k)
    350.00     4.25        (35.07     0.30     (30.52     (2.71                (2.71     316.77   (8.87   (9.60   1.01      0.95      1.87      1.93        275,590     
UltraShort MSCI Europe                                 
June 16, 2009*
through
May 31, 2010
    40.00     (0.19     (13.12 )(i)      0.06     (13.25                              26.75   (33.13   (33.75   1.29      0.95      (1.17   (0.83     187,242     
UltraShort MSCI Pacific ex-Japan                                 
June 16, 2009*
through
May 31, 2010
    40.00     (0.17     (18.35     0.03     (18.49                              21.51   (46.23   (48.00   3.01      0.95      (2.90   (0.84     3,226     
UltraShort MSCI Brazil                                 
June 16, 2009*
through
May 31, 2010
    60.00     (0.21     (34.01     0.02     (34.20                              25.80   (57.00   (54.13   1.51      0.95      (1.40   (0.84     42,577     

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   483

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
    Total from
investment
operations
    Net
investment
income
    Net
realized
gains
    Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort FTSE/Xinhua China 25                                 
Year ended
May 31, 2010(k)
  $ 68.15   $ (0.38   $ (25.59   $ (h)    $ (25.97   $      $      $   $      $ 42.18   (38.11 )%    (38.21 )%    1.03   0.95   (0.94 )%    (0.86 )%    $ 400,477  
Year ended
May 31, 2009(k)
    337.84     0.66        (267.53     0.30        (266.57     (3.12                (3.12     68.15   (79.69   (79.68   1.02      0.95      0.18      0.25        169,686     
November 6, 2007*
through
May 31, 2008(k)
    350.00     4.89        (15.06     0.41        (9.76     (2.40                (2.40     337.84   (2.91   (2.78   1.05      0.95      2.06      2.16        673,999     
UltraShort MSCI Japan                                   
Year ended
May 31, 2010
    58.79     (0.41     (9.22     0.01        (9.62                              49.17   (16.36   (16.81   1.95      0.95      (1.85   (0.85     14,752     
Year ended
May 31, 2009
    68.59     0.12        2.56        0.05        2.73        (0.40     (12.13         (12.53     58.79   (0.56   (0.11   1.82      0.95      (0.75   0.13        13,228     
November 6, 2007*
through
May 31, 2008
    70.00     0.95        (1.65     0.03        (0.67     (0.74                (0.74     68.59   (1.10   (0.98   2.15      0.95      0.93      2.13        20,576     
UltraShort MSCI Mexico Investable Market                               
June 16, 2009*
through
May 31, 2010
    60.00     (0.27     (36.66     0.03        (36.90                              23.10   (61.50   (59.92   1.98      0.95      (1.88   (0.85     3,465     
Short 20+ Year Treasury                                   
August 18, 2009*
through
May 31, 2010
    50.00     (0.33     (4.23     0.01        (4.55                              45.45   (9.10   (8.96   1.03      0.95      (0.94   (0.86     479,518     

*Commencement of investment operations.


Table of Contents

 

484   ::  proshares.com  ::  Financial Highlights

 

ProShares Trust Financial Highlights (continued)

FOR THE PERIODS ENDED MAY 31

 

    SELECTED DATA FOR A SHARE OUTSTANDING THROUGHOUT THE PERIODS INDICATED        
    PER SHARE OPERATING PERFORMANCE     RATIOS/SUPPLEMENTAL DATA  
    INVESTMENT OPERATIONS     DISTRIBUTIONS         TOTAL
RETURN (c)
    RATIOS TO AVERAGE NET ASSETS (f)     SUPPLEMENTAL
DATA
 
      Net asset
value,
beginning
of period
  Net
investment
income
(loss) (a)
    Net
realized
and
unrealized
gains
(losses) on
investments
    Transaction
fees (b)
  Total from
investment
operations
    Net
investment
income
    Net
realized
gains
  Tax
return
of
capital
  Total
distributions
    Net
asset
value,
end of
period
  Net
asset
value (d)
    Market
value (e)
    Expenses
before
expense
reductions
    Expenses
net of
waivers,
if any
    Net
investment
income
(loss)
before
expense
reductions
    Net
investment
income
(loss) net
of waivers,
if any
    Net
assets,
end of
period
(000’s)
  Portfolio
turnover
rate (c)(g)
 
UltraShort 7-10 Year Treasury                                 
Year ended May 31, 2010   $ 56.61   $ (0.46   $ (9.48   $ 0.01   $ (9.93   $      $   $   $      $ 46.68   (17.56 )%    (17.60 )%    0.99   0.95   (0.90 )%    (0.86 )%    $ 367,630  
Year ended May 31, 2009     72.02     (0.32     (14.91     0.03     (15.20     (0.21             (0.21     56.61   (21.13   (21.45   1.01      0.95      (0.63   (0.57     445,822     
April 29, 2008*
through
May 31, 2008
    70.00     0.06        1.93        0.03     2.02                              72.02   2.89      3.23      3.55      0.95      (1.66   0.94        32,410     
UltraShort 20+ Year Treasury                                 
Year ended May 31, 2010     52.48     (0.42     (11.95     0.02     (12.35                           40.13   (23.55   (23.48   0.95      0.95      (0.87   (0.87     5,158,951     
Year ended May 31, 2009     72.34     (0.34     (19.38 )(i)      0.03     (19.69     (0.17             (0.17     52.48   (27.25   (27.43   0.97      0.95      (0.73   (0.71     4,058,210     
April 29, 2008*
through
May 31, 2008
    70.00     0.05        2.25        0.04     2.34                              72.34   3.34      3.89      2.37      0.95      (0.62   0.80        92,227     
Credit Suisse 130/30                                 
July 13, 2009*
through
May 31, 2010
    40.00     0.38        9.63        0.02     10.03        (0.24             (0.24     49.79   25.08      25.71      1.60      0.95      0.23      0.87        54,770   101   

*Commencement of investment operations.


Table of Contents

 

Financial Highlights  ::  proshares.com  ::   485

 

ProShares Trust Notes to Financial Highlights:

 

(a) Per share net investment income (loss) has been calculated using the average daily shares method.
(b) Includes transaction fees associated with the issuance and redemption of Creation Units. Prior to the fiscal year ended May 31, 2008, these amounts were included under the caption “Net realized and unrealized gains (losses) on investments.”
(c) Not annualized for periods less than one year.
(d) Net asset value total return is calculated assuming an initial investment made at the net asset value at the beginning of the period, reinvestment of all dividends and distributions at net asset value during the period, and redemption on the last day of the period at net asset value. This percentage is not an indication of the performance of a shareholder’s investment in the Fund based on market value due to differences between the market price of the shares and the net asset value per share of the Fund.
(e) Market value total return is calculated assuming an initial investment made at the market value at the beginning of the period, reinvestment of all dividends and distributions at net asset value during the period, if any, and redemption on the last day of the period at market value. Market value is determined by trading that occurs on the NYSE Arca (prior to November 12, 2008, trading occurred on the American Stock Exchange). Market value may be
 

greater or less than net asset value, depending on the Fund’s closing price on the NYSE Arca.

(f) Annualized for periods less than one year.
(g) Portfolio turnover rate is calculated without regard to instruments having a maturity of less than one year from acquisition or derivative instruments (including swap agreements and futures contracts). The portfolio turnover rate can be high and volatile due to the sales and purchases of fund shares during the period. In-Kind transactions are not included in the portfolio turnover calculations.
(h) Per share amount is less than $0.005.
(i) The amount shown for a share outstanding throughout the period is not in accordance with the aggregate net realized and unrealized gain (loss) for that period because of the timing of sales and repurchases of the Fund shares in relation to fluctuating market value of the investments in the Fund.
(j) Less than 0.5%.
(k) Per share amounts have been restated on a retroactive basis to reflect a 1:5 reverse stock split effective April 15, 2010.
(l) Per share amounts have been restated on a retroactive basis to reflect a 1:10 reverse stock split effective April 15, 2010.
(m) Less than 0.005%.


Table of Contents
LOGO    Investment Company Act file number 811-21114

 

ProShares ®

ProShares Trust

7501 Wisconsin Avenue, Suite 1000 Bethesda, MD 20814

866.PRO.5125     866.776.5125

proshares.com

 

 

You can find additional information about the Funds in their current Statement of Additional Information (“SAI”), dated October 1, 2010, and most recent report to shareholders, dated May 31, 2010, which have been filed electronically with the Securities and Exchange Commission (“SEC”) and which are incorporated by reference into, and are legally a part of, this Prospectus. In the Funds’ Annual Report, you will find a discussion of the market conditions and investment strategies that significantly affected the Funds’ performance during their last fiscal year. A copy of the SAI, annual and semi-annual reports are available, free of charge, online at proshares.com. You may also receive a free copy of the SAI or make inquiries to ProShares by writing us at the address set forth above or calling us toll-free at the telephone number set forth above.

You can find other information about ProShares on the SEC’s website (www.sec.gov) or you can get copies of this information after payment of a duplicating fee by electronic request at publicinfo@sec.gov or by writing to the Public Reference Section of the SEC, Washington, D.C. 20549-0102. Information about ProShares, including their SAI, can be reviewed and copied at the SEC’s Public Reference Room in Washington, D.C. For information on the Public Reference Room, call the SEC at (202) 551-8090.

 

© 2010 ProShare Advisors LLC. All rights reserved.    OCT10


Table of Contents

STATEMENT OF ADDITIONAL INFORMATION

October 1, 2010

ProShares Trust

7501 W ISCONSIN A VENUE , S UITE 1000—E AST T OWER

B ETHESDA , MD 20814

866.PRO.5125         866.776.5125

 

Ultra ProShares   Short ProShares     
Ultra MarketCap   Short MarketCap   Short International
QLD    Ultra QQQ ®   PSQ    Short QQQ ®   EFZ    Short MSCI EAFE
DDM    Ultra Dow30 SM   DOG    Short Dow30 SM   EUM    Short MSCI Emerging Markets
SSO    Ultra S&P500 ®   SH    Short S&P500 ®   YXI    Short FTSE/Xinhua China 25
UWC    Ultra Russell3000   MYY    Short MidCap400   EFU    UltraShort MSCI EAFE
MVV    Ultra MidCap400   SBB    Short SmallCap600   EEV    UltraShort MSCI Emerging Markets
SAA    Ultra SmallCap600   RWM    Short Russell2000   EPV    UltraShort MSCI Europe
UWM    Ultra Russell2000   QID    UltraShort QQQ ®   JPX    UltraShort MSCI Pacific ex-Japan
TQQQ    UltraPro QQQ ®   DXD    UltraShort Dow30 SM   BZQ    UltraShort MSCI Brazil
UDOW    UltraPro Dow30 SM   SDS    UltraShort S&P500 ®   FXP    UltraShort FTSE/Xinhua China 25
UPRO    UltraPro S&P500 ®   TWQ    UltraShort Russell3000   EWV    UltraShort MSCI Japan
UMDD    UltraPro MidCap400   MZZ    UltraShort MidCap400   SMK    UltraShort MSCI Mexico
URTY    UltraPro Russell2000   SDD    UltraShort SmallCap600      Investable Market
     TWM    UltraShort Russell2000     
Ultra Style   SQQQ    UltraPro Short QQQ ®   Short Fixed-Income
UVG    Ultra Russell1000 Value   SDOW    UltraPro Short Dow30 SM   TBF    Short 20+ Year Treasury
UKF    Ultra Russell1000 Growth   SPXU    UltraPro Short S&P500 ®   PST    UltraShort 7-10 Year Treasury
UVU    Ultra Russell MidCap Value   SMDD    UltraPro Short MidCap400   TBT    UltraShort 20+ Year Treasury
UKW    Ultra Russell MidCap Growth   SRTY    UltraPro Short Russell2000     
UVT    Ultra Russell2000 Value        Alpha ProShares
UKK    Ultra Russell2000 Growth   Short Style   CSM    Credit Suisse 130/30
     SJF    UltraShort Russell1000 Value     
Ultra Sector   SFK    UltraShort Russell1000 Growth     
UYM    Ultra Basic Materials   SJL    UltraShort Russell MidCap Value     
BIB    Ultra Nasdaq Biotechnology   SDK    UltraShort Russell MidCap Growth   
UGE    Ultra Consumer Goods   SJH    UltraShort Russell2000 Value     
UCC    Ultra Consumer Services   SKK    UltraShort Russell2000 Growth     
UYG    Ultra Financials          
RXL    Ultra Health Care   Short Sector     
UXI    Ultra Industrials   SBM    Short Basic Materials     
DIG    Ultra Oil & Gas   SEF    Short Financials     
URE    Ultra Real Estate   DDG    Short Oil & Gas     
KRU    Ultra KBW Regional Banking   REK    Short Real Estate     
USD    Ultra Semiconductors   KRS    Short KBW Regional Banking     
ROM    Ultra Technology   SMN    UltraShort Basic Materials     
LTL    Ultra Telecommunications   BIS    UltraShort Nasdaq Biotechnology     
UPW    Ultra Utilities   SZK    UltraShort Consumer Goods     
     SCC    UltraShort Consumer Services     
Ultra International   SKF    UltraShort Financials     
EFO    Ultra MSCI EAFE   RXD    UltraShort Health Care     
EET    Ultra MSCI Emerging Markets   SIJ    UltraShort Industrials     
UPV    Ultra MSCI Europe   DUG    UltraShort Oil & Gas     
UXJ    Ultra MSCI Pacific ex-Japan   SRS    UltraShort Real Estate     
UBR    Ultra MSCI Brazil   SSG    UltraShort Semiconductors     
XPP    Ultra FTSE/Xinhua China 25   REW    UltraShort Technology     
EZJ    Ultra MSCI Japan   TLL    UltraShort Telecommunications     
UMX    Ultra MSCI Mexico Investable Market   SDP    UltraShort Utilities     
Ultra Fixed-Income   This Statement of Additional Information (“SAI”) is not a prospectus. It should be read in conjunction with the Prospectus of ProShares Trust dated October 1, 2010 (the “Prospectus”), which incorporates this SAI by reference. A copy of the Prospectus and a copy of the Annual Report to shareholders for the Funds that have completed a fiscal year are available, without charge, upon request to the address above, by telephone at the number above, or on the Trust’s website at www.proshares.com. The Financial Statements and Notes contained in the Annual Report to Shareholders for the fiscal year ended May 31, 2010 are incorporated by reference into and are deemed part of this SAI. The principal U.S. national stock exchange on which all Funds (except ProShares UltraPro QQQ and ProShares UltraPro Short QQQ) identified in this SAI are listed is the NYSE Arca. ProShares Ultra Nasdaq Biotechnology, ProShares UltraShort Nasdaq Biotechnology, ProShares UltraProQQQ and ProShares UltraPro Short QQQ are listed on The NASDAQ Stock Market.
UST    Ultra 7-10 Year Treasury  
UBT    Ultra 20+ Year Treasury  
    
    
    
    
    
    
    
    
    
    
    


Table of Contents

TABLE OF CONTENTS

 

     Page

PROSHARES TRUST

   1

INVESTMENT POLICIES, TECHNIQUES AND RELATED RISKS

   2

SPECIAL CONSIDERATIONS

   14

INVESTMENT RESTRICTIONS

   22

PORTFOLIO TRANSACTIONS AND BROKERAGE

   23

MANAGEMENT OF PROSHARES TRUST

   27

INVESTMENT ADVISOR

   32

DISCLOSURE OF PORTFOLIO HOLDINGS POLICY

   39

OTHER SERVICE PROVIDERS

   40

COSTS AND EXPENSES

   51

ADDITIONAL INFORMATION CONCERNING SHARES

   51

PROXY VOTING POLICY AND PROCEDURES

   53

PURCHASE AND REDEMPTION OF SHARES

   55

TAXATION

   62

OTHER INFORMATION

   73

FINANCIAL STATEMENTS

   82

APPENDIX A

   A-1

 


Table of Contents

GLOSSARY OF TERMS

For ease of use, certain terms or names that are used in this SAI have been shortened or abbreviated. A list of these terms and their corresponding full names or definitions can be found below. An investor may find it helpful to review the terms and names before reading the SAI.

 

Term

 

Definition

1933 Act   Securities Act of 1933, as amended
1934 Act   Securities Exchange Act of 1934, as amended
1940 Act   Investment Company Act of 1940, as amended
The Advisor or ProShare Advisors   ProShare Advisors LLC
Board of Trustees or Board   Board of Trustees of ProShares Trust
CFTC   Commodity Futures Trading Commission
Code or Internal Revenue Code   Internal Revenue Code of 1986, as amended
Distributor or SEI   SEI Investments Distribution Co.

Exchange

Fund(s)

 

NYSE Arca or The NASDAQ Stock Market

One or more of the series of the Trust identified on the front cover of this SAI

Independent Trustee(s)   Trustees who are not “Interested Persons” as defined under Section 2(a)(19) of the 1940 Act
SAI   The Trust’s Statement of Additional Information dated October 1, 2010
SEC   U.S. Securities and Exchange Commission
Shares   The shares of the Funds
Trust   ProShares Trust
Trustee(s)   One or more of the trustees of the Trust

PROSHARES TRUST

The Trust is a Delaware statutory trust and is registered with the SEC as an open-end management investment company under the 1940 Act. The Trust was organized on May 29, 2002 and consists of multiple series, including the ninety-nine Funds listed on the front cover of this SAI.

Other funds may be added in the future. Each of the Funds is registered as a non-diversified management investment company.

The Funds are exchange-traded funds (“ETFs”) and the Shares are listed on an Exchange. The Shares trade on the relevant Exchange at market prices that may differ to some degree from the Shares’ net asset values (“NAV”). Each Fund issues and redeems Shares on a continuous basis at NAV in large, specified numbers of Shares called “Creation Units.” Creation Units of the Ultra ProShares are issued and redeemed in-kind for securities included in the relevant underlying index and an amount of cash or entirely in cash. Creation Units of the Short ProShares are purchased and redeemed in cash. Except when aggregated in Creation Units, Shares are not redeemable securities of the Funds. Retail investors, therefore, generally will not be able to purchase the Shares directly. Rather, most retail investors will purchase Shares in the secondary market with the assistance of a broker.

Reference is made to the Prospectus for a discussion of the investment objectives and policies of each of the Funds. The discussion below supplements, and should be read in conjunction with, the applicable Prospectus. Portfolio management is provided to the Funds by ProShare Advisors, a Maryland limited liability company with offices at 7501 Wisconsin Avenue, Suite 1000, Bethesda, Maryland 20814.


Table of Contents

The investment restrictions of the Funds specifically identified as fundamental policies may not be changed without the affirmative vote of at least a majority of the outstanding voting securities of that Fund, as defined in the 1940 Act. The investment objectives and all other investment policies of the Funds not specified as fundamental (including the benchmarks of the Funds) may be changed by the Trustees without the approval of shareholders.

The investment techniques and strategies discussed below may be used by a Fund if, in the opinion of the Advisor, the techniques or strategies may be advantageous to the Fund. A Fund is free to reduce or eliminate its use of any of these techniques or strategies without changing the Fund’s fundamental policies. There is no assurance that any of the techniques or strategies listed below, or any of the other methods of investment available to a Fund, will result in the achievement of the Fund’s objectives. Also, there can be no assurance that any Fund will grow to, or maintain, an economically viable size, in which case management may determine to liquidate the Fund at a time that may not be opportune for shareholders.

The use of the term “favorable market conditions” throughout this SAI is intended to convey rising markets for the Ultra ProShares and Alpha ProShares and falling markets for the Short ProShares. The use of the term “adverse market conditions” is intended to convey falling markets for the Alpha ProShares and the Ultra ProShares, and rising markets for the Short ProShares.

Exchange Listing and Trading

There can be no assurance that the requirements of the Exchange necessary to maintain the listing of Shares of any Fund will continue to be met. The Exchange may remove a Fund from listing under certain circumstances.

As in the case of all equities traded on the Exchange, the brokers’ commission on transactions in the Funds will be based on negotiated commission rates at customary levels for retail customers.

In order to provide current Share pricing information, The Exchange disseminates an updated Indicative Optimized Portfolio Value (“IOPV”) for each Fund. The Trust is not involved in or responsible for any aspect of the calculation or dissemination of the IOPVs and makes no warranty as to the accuracy of the IOPVs. IOPVs are expected to be disseminated on a per Fund basis every 15 seconds during regular trading hours of the Exchange.

INVESTMENT POLICIES, TECHNIQUES AND RELATED RISKS

General

A Fund may consider changing its benchmark or the index underlying its benchmark at any time, including if, for example, the current index becomes unavailable; the Board of Trustees believes that the current index no longer serves the investment needs of a majority of shareholders or that another index may better serve their needs; or if the financial or economic environment makes it difficult for the Fund’s investment results to correspond sufficiently to its current benchmark or underlying index. If believed appropriate, a Fund may specify a benchmark index for itself that is “leveraged” or proprietary. Of course, there can be no assurance that a Fund will achieve its objective.

Fundamental securities analysis is not used by ProShare Advisors in seeking to correlate a Fund’s investment returns with its benchmark. Rather, ProShare Advisors primarily uses a mathematical approach to determine the investments a Fund makes and techniques it employs. While ProShare Advisors attempts to minimize any “tracking error,” certain factors tend to cause a Fund’s investment results to vary from a perfect correlation to its benchmark. See “Special Considerations.”

For purposes of this SAI, the word “invest” refers to a Fund directly and indirectly investing in securities or other instruments. Similarly, when used in this SAI, the word “investment” refers to a Fund’s direct and indirect

 

2


Table of Contents

investments in securities and other instruments. For example, the Funds typically invest indirectly in securities or instruments by using financial instruments with economic exposure similar to those securities or instruments.

Additional information concerning the Funds, their investments policies and techniques, and the securities and financial instruments in which they may invest is set forth below.

Name Policies

The Funds have adopted non-fundamental investment policies obligating them to commit, under normal market conditions, at least 80% of their assets to investments that, in combination, have economic characteristics similar to equity securities contained in the underlying index (for Ultra ProShares and Alpha ProShares) and/or financial instruments with similar economic characteristics. For purposes of each such investment policy, “assets” includes a Fund’s net assets, as well as amounts borrowed for investment purposes, if any. In addition, for purposes of such an investment policy, “assets” includes not only the amount of a Fund’s net assets attributable to investments directly providing investment exposure to the type of investments suggested by its name (e.g., the value of stocks, or the value of derivative instruments such as futures, options or options on futures), but also the amount of the Fund’s net assets that are segregated on the Fund’s books and records, as required by applicable regulatory guidance, or otherwise used to cover such investment exposure. The Board has adopted a policy to provide investors with at least 60 days’ notice prior to changes in a Fund’s name policy.

Equity Securities

The market price of securities owned by a Fund may go up or down, sometimes rapidly or unpredictably. Securities may decline in value due to factors affecting securities markets generally or particular industries represented in the securities markets. The value of a security may decline due to general market conditions not specifically related to a particular company, such as real or perceived adverse economic conditions, changes in the general outlook for corporate earnings, changes in interest or currency rates, or adverse investor sentiment generally. They may also decline due to factors that affect a particular industry or industries, such as labor shortages or increased production costs and competitive conditions within an industry. The value of a security may also decline for a number of reasons that directly relate to the issuer, such as management performance, financial leverage and reduced demand for the issuer’s goods or services. Equity securities generally have greater price volatility than fixed income securities, and the Funds are particularly sensitive to these market risks.

Foreign Securities

Certain of the Funds may invest in securities principally traded outside of the U.S. or in foreign issuers. Foreign securities may involve special risks due to foreign economic, political and legal developments, including unfavorable changes in currency exchange rates, exchange control regulation (including currency blockage), expropriation or nationalization of assets, confiscatory taxation, taxation of income earned in foreign nations, withholding of portions of interest and dividends in certain countries and the possible difficulty of obtaining and enforcing judgments against foreign entities. Default in foreign government securities, political or social instability or diplomatic developments could affect investments in securities of issuers in foreign nations. In addition, in many countries there is less publicly available information about issuers than is available in reports about companies in the United States. Foreign companies are not generally subject to uniform accounting, auditing and financial reporting standards, and auditing practices and requirements may differ from those applicable to U.S. companies. The growing interconnectivity of global economies and financial markets has increased the possibilities that conditions in any one country or region could have an adverse impact on issuers of securities in a different country or region.

In addition, the securities of some foreign governments, companies and securities markets are less liquid, and may be more volatile, than comparable domestic issuers. Some foreign investments may be subject to brokerage commissions and fees that are higher than those applicable to U.S. investments. A Fund also may be

 

3


Table of Contents

affected by different settlement practices or delayed settlements in some foreign markets. Furthermore, some foreign jurisdictions regulate and limit U.S. investments in the securities of certain issuers.

A Fund’s foreign investments that are related to developing (or “emerging market”) countries may be particularly volatile due to the aforementioned factors.

A Fund may value its financial instruments based upon foreign securities by using market prices of domestically-traded financial instruments with comparable foreign securities market exposure.

Exposure to Securities or Issuers in Specific Foreign Countries or Regions

Some Funds focus their investments in particular geographical regions or countries. In addition to the risks of investing in foreign securities discussed above, the investments of such Funds may be exposed to special risks that are specific to the country or region in which the investments are focused. Furthermore, Funds with such a focus may be subject to additional risks associated with events in nearby countries or regions or those of a country’s principal trading partners. Additionally, some Funds have an investment focus in a country or region that is an emerging market and, therefore, are subject to heightened risks relative to Funds that focus their investments in more developed countries or regions.

Futures Contracts and Related Options

The Funds may purchase or sell stock index futures contracts and options thereon as a substitute for a comparable market position in the underlying securities or to satisfy regulatory requirements. A commodity futures contract generally obligates the seller to deliver (and the purchaser to take delivery of) the specified commodity on the expiration date of the contract. A stock index futures contract obligates the seller to deliver (and the purchaser to take) an amount of cash equal to a specific dollar amount (the contract multiplier) multiplied by the difference between the final settlement price of a specific stock index futures contract and the price at which the agreement is made. No physical delivery of the underlying stocks in the index is made.

The Funds generally choose to engage in closing or offsetting transactions before final settlement wherein a second identical futures contract is sold to offset a long position (or bought to offset a short position). In such cases the obligation is to deliver (or take delivery of) cash equal to a specific dollar amount (the contract multiplier) multiplied by the difference between the price of the offsetting transaction and the price at which the original contract was entered into. If the original position entered into is a long position (futures contract purchased) there will be a gain (loss) if the offsetting sell transaction is done at a higher (lower) price, inclusive of commissions. If the original position entered into is a short position (futures contract sold) there will be a gain (loss) if the offsetting buy transaction is done at a lower (higher) price, inclusive of commissions.

Whether a Fund realizes a gain or loss from futures activities depends generally upon movements in the underlying security. The extent of the Fund’s loss from an unhedged short position in futures contracts is potentially unlimited. The Funds may engage in related closing transactions with respect to options on futures contracts. The Funds intend to engage in transactions in futures contracts that are traded on a U.S. exchange or board of trade or that have been approved for sale in the United States by the CFTC.

When a Fund purchases or sells a stock index futures contract, or buys or sells an option thereon, the Fund “covers” its position. To cover its position, a Fund may enter into an offsetting position or segregate with its custodian bank or on the books and records of the Fund (and mark-to-market on a daily basis) cash or liquid instruments that, when added to any amounts deposited with a futures commission merchant as margin, are equal to the market value of the futures contract or otherwise “cover” its position.

The CFTC has eliminated limitations on futures trading by certain regulated entities, including registered investment companies, and consequently registered investment companies may engage in unlimited futures

 

4


Table of Contents

transactions and options thereon provided that the investment advisor to the company claims an exclusion from regulation as a commodity pool operator. In connection with its management of the Trust, the Advisor has claimed such an exclusion from registration as a commodity pool trading adviser under the Commodity Exchange Act (the “CEA”). The Trust has claimed an exclusion from registration as a commodity pool operator under the CEA. Therefore, neither the Trust nor the Advisor is subject to the registration and regulatory requirements of the CEA. There are no limitations on the extent to which each Fund may engage in transactions involving futures and options thereon, except as set forth in the Funds’ Prospectus and this SAI.

Upon entering into a futures contract, each Fund will be required to deposit with the broker an amount of cash or cash equivalents in the range of approximately 5% to 7% of the contract amount (this amount is subject to change by the exchange on which the contract is traded). This amount, known as “initial margin,” is in the nature of a performance bond or good faith deposit on the contract and is returned to the Fund upon termination of the futures contract, assuming all contractual obligations have been satisfied. Subsequent payments, known as “variation margin,” to and from the broker will be made daily as the price of the index underlying the futures contract fluctuates, making the long and short positions in the futures contract more or less valuable, a process known as “marking-to-market.” At any time prior to expiration of a futures contract, a Fund may elect to close its position by taking an opposite position, which will operate to terminate the Fund’s existing position in the contract.

A Fund may cover its long position in a futures contract by taking a short position in the instruments underlying the futures contract, or by taking positions in instruments the prices of which are expected to move relatively consistently inversely with the futures contract. A Fund may cover its short position in a futures contract by taking a long position in the instruments underlying the futures contract, or by taking positions in instruments, the prices of which are expected to move relatively consistently to the futures contract. A Fund may “cover” its short position in a futures contract by purchasing a call option on the same futures contract with a strike price (i.e., an exercise price) as low or lower than the price of the futures contract, or, if the strike price of the call is greater than the price of the futures contract, the Fund will earmark or segregate cash or liquid instruments equal in value to the difference between the strike price of the call and the price of the future. A Fund may cover its long or short positions in futures by earmarking or segregating with its custodian bank or on the books and records of the Funds (and mark-to-market on a daily basis) cash or liquid instruments that, when added to any amounts deposited with a futures commission merchant as margin, are equal to the market value of the futures contract or otherwise “cover” its position.

A Fund may cover its sale of a call option on a futures contract by taking a long position in the underlying futures contract at a price less than or equal to the strike price of the call option, or, if the long position in the underlying futures contract is established at a price greater than the strike price of the written (sold) call, the Fund will earmark or maintain in a segregated account liquid instruments equal in value to the difference between the strike price of the call and the price of the future. A Fund may also cover its sale of a call option by taking positions in instruments, the prices of which are expected to move relatively consistently with the call option. A Fund may cover its sale of a put option on a futures contract by taking a short position in the underlying futures contract at a price greater than or equal to the strike price of the put option, or, if the short position in the underlying futures contract is established at a price less than the strike price of the written put, the Fund will segregate cash or liquid instruments equal in value to the difference between the strike price of the put and the price of the future. A Fund may also cover its sale of a put option by taking positions in instruments the prices of which are expected to move relatively consistently with the put option.

Although the Funds intend to sell futures contracts only if there is an active market for such contracts, no assurance can be given that a liquid market will exist for any particular contract at any particular time. Many futures exchanges and boards of trade limit the amount of fluctuation permitted in futures contract prices during a single trading day. Once the daily limit has been reached in a particular contract, no trades may be made that day at a price beyond that limit or trading may be suspended for specified periods during the day. Futures contract prices could move to the limit for several consecutive trading days with little or no trading, thereby preventing

 

5


Table of Contents

prompt liquidation of futures positions and potentially subjecting a Fund to substantial losses. If trading is not possible, or if a Fund determines not to close a futures position in anticipation of adverse price movements, the Fund will be required to make daily cash payments of variation margin. The risk that the Fund will be unable to close out a futures position will be minimized by entering into such transactions on a national securities exchange with an active and liquid secondary market.

Forward Contracts

A principal investment strategy of the Funds is to invest in financial instruments whose value is derived from the value of an underlying asset, interest rate or index, which may include forward contracts, and for the Short ProShares, may be the primary or sole investment strategy of the Funds. The Funds may enter into equity, equity index or interest rate forward contracts for purposes of attempting to gain exposure to an index or group of securities without actually purchasing these securities, or to hedge a position. Forward contracts are two-party contracts pursuant to which one party agrees to pay the counterparty a fixed price for an agreed-upon amount of commodities, securities or the cash value of the commodities, securities or the securities index, at an agreed-upon date. When required by law, a Fund will segregate liquid assets in an amount equal to the value of the Fund’s total assets committed to the consummation of such forward contracts. Obligations under forward contracts so covered will not be considered senior securities for purposes of a Fund’s investment restriction concerning senior securities. A Fund will not enter into a forward contract unless the Advisor believes that the other party to the transaction is creditworthy. A Fund bears the risk of loss of the amount expected to be received under a forward contract in the event of the default or bankruptcy of a counterparty. If such a default occurs, a Fund will have contractual remedies pursuant to the forward contract, but such remedies may be subject to bankruptcy and insolvency laws, which could affect the Fund’s rights as a creditor.

Index Options

The Funds may purchase and write options on stock indexes to create investment exposure consistent with their investment objectives, to hedge or limit the exposure of their positions, or to create synthetic money market positions.

A stock index fluctuates with changes in the market values of the stocks included in the index. Options on stock indexes give the holder the right to receive an amount of cash upon exercise of the option. Receipt of this cash amount will depend upon the closing level of the stock index upon which the option is based being greater than (in the case of a call) or less than (in the case of a put) the exercise price of the option. The amount of cash received, if any, will be the difference between the closing price of the index and the exercise price of the option, multiplied by a specified dollar multiple. The writer (seller) of the option is obligated, in return for the premiums received from the purchaser of the option, to make delivery of this amount to the purchaser. All settlements of index options transactions are in cash.

Index options are subject to substantial risks, including the risk of imperfect correlation between the option price and the value of the underlying securities composing the stock index selected and the risk that there might not be a liquid secondary market for the option. Because the value of an index option depends upon movements in the level of the index rather than the price of a particular stock, whether a Fund will realize a gain or loss from the purchase or writing (sale) of options on an index depends upon movements in the level of stock prices in the stock market generally or, in the case of certain indexes, in an industry or market segment, rather than upon movements in the price of a particular stock. This requires different skills and techniques than are required for predicting changes in the price of individual stocks. A Fund will not enter into an option position that exposes the Fund to an obligation to another party, unless the Fund either (i) owns an offsetting position in securities or other options and/or (ii) earmarks or segregates with the Fund’s custodian bank cash or liquid instruments that, when added to the premiums deposited with respect to the option, are equal to the market value of the underlying stock index not otherwise covered.

 

6


Table of Contents

The Funds may engage in transactions in stock index options listed on national securities exchanges or traded in the over-the-counter (“OTC”) market as an investment vehicle for the purpose of realizing the Fund’s investment objective. Options on indexes are settled in cash, not by delivery of securities. The exercising holder of an index option receives, instead of a security, cash equal to the difference between the closing price of the securities index and the exercise price of the option.

Some stock index options are based on a broad market index such as the S&P 500 ® , the New York Stock Exchange, Inc. (“NYSE”) Composite Index or on a narrower index such as the Philadelphia Stock Exchange Over-the-Counter Index. Options currently are traded on the Chicago Board Options Exchange (the “CBOE”) and other exchanges (“Options Exchanges”). Purchased OTC options and the cover for written OTC options will be subject to the relevant Fund’s 15% limitation on investment in illiquid securities. See “Illiquid Securities.”

Each of the Options Exchanges has established limitations governing the maximum number of call or put options on the same index which may be bought or written (sold) by a single investor, whether acting alone or in concert with others (regardless of whether such options are written on the same or different Options Exchanges or are held or written on one or more accounts or through one or more brokers). Under these limitations, option positions of all investment companies advised by the same investment advisor are combined for purposes of these limits. Pursuant to these limitations, an Options Exchange may order the liquidation of positions and may impose other sanctions or restrictions. These position limits may restrict the number of listed options which a Fund may buy or sell. The Advisor intends to comply with all limitations.

Options on Securities

The Funds may buy and write (sell) options on securities for the purpose of realizing their investment objective. By buying a call option, a Fund has the right, in return for a premium paid during the term of the option, to buy the securities underlying the option at the exercise price. By writing a call option on securities, a Fund becomes obligated during the term of the option to sell the securities underlying the option at the exercise price if the option is exercised. By buying a put option, a Fund has the right, in return for a premium paid during the term of the option, to sell the securities underlying the option at the exercise price. By writing a put option, a Fund becomes obligated during the term of the option to purchase the securities underlying the option at the exercise price if the option is exercised. During the term of the option, the writer may be assigned an exercise notice by the broker-dealer through whom the option was sold. The exercise notice would require the writer to deliver, in the case of a call, or take delivery of, in the case of a put, the underlying security against payment of the exercise price. This obligation terminates upon expiration of the option, or at such earlier time that the writer effects a closing purchase transaction by purchasing an option covering the same underlying security and having the same exercise price and expiration date as the one previously sold. Once an option has been exercised, the writer may not execute a closing purchase transaction. To secure the obligation to deliver the underlying security in the case of a call option, the writer of a call option is required to deposit in escrow the underlying security or other assets in accordance with the rules of the Options Clearing Corporation (the “OCC”), an institution created to interpose itself between buyers and sellers of options. The OCC assumes the other side of every purchase and sale transaction on an exchange and, by doing so, gives its guarantee to the transaction. When writing call options on securities, a Fund may cover its position by owning the underlying security on which the option is written. Alternatively, the Fund may cover its position by owning a call option on the underlying security, on a share-for-share basis, which is deliverable under the option contract at a price no higher than the exercise price of the call option written by the Fund or, if higher, by owning such call option and depositing and segregating cash or liquid instruments equal in value to the difference between the two exercise prices. In addition, a Fund may cover its position by segregating cash or liquid instruments equal in value to the exercise price of the call option written by the Fund. When a Fund writes a put option, the Fund will segregate with its custodian bank cash or liquid instruments having a value equal to the exercise value of the option. The principal reason for a Fund to write call options on stocks held by the Fund is to attempt to realize, through the receipt of premiums, a greater return than would be realized on the underlying securities alone.

 

7


Table of Contents

If a Fund that writes an option wishes to terminate the Fund’s obligation, the Fund may effect a “closing purchase transaction.” The Fund accomplishes this by buying an option of the same series as the option previously written by the Fund. The effect of the purchase is that the writer’s position will be canceled by the OCC. However, a writer may not effect a closing purchase transaction after the writer has been notified of the exercise of an option. Likewise, a Fund which is the holder of an option may liquidate its position by effecting a “closing sale transaction.” The Fund accomplishes this by selling an option of the same series as the option previously purchased by the Fund. There is no guarantee that either a closing purchase or a closing sale transaction can be effected. If any call or put option is not exercised or sold, the option will become worthless on its expiration date. A Fund will realize a gain (or a loss) on a closing purchase transaction with respect to a call or a put option previously written by the Fund if the premium, plus commission costs, paid by the Fund to purchase the call or put option to close the transaction is less (or greater) than the premium, less commission costs, received by the Fund on the sale of the call or the put option. The Fund also will realize a gain if a call or put option which the Fund has written lapses unexercised, because the Fund would retain the premium.

Although certain securities exchanges attempt to provide continuously liquid markets in which holders and writers of options can close out their positions at any time prior to the expiration of the option, no assurance can be given that a market will exist at all times for all outstanding options purchased or sold by a Fund. If an options market were to become unavailable, the Fund would be unable to realize its profits or limit its losses until the Fund could exercise options it holds, and the Fund would remain obligated until options it wrote were exercised or expired. Reasons for the absence of liquid secondary market on an exchange include the following: (i) there may be insufficient trading interest in certain options; (ii) restrictions may be imposed by an exchange on opening or closing transactions or both; (iii) trading halts, suspensions or other restrictions may be imposed with respect to particular classes or series of options; (iv) unusual or unforeseen circumstances may interrupt normal operations on an exchange; (v) the facilities of an exchange or the OCC may not at all times be adequate to handle current trading volume; or (vi) one or more exchanges could, for economic or other reasons, decide or be compelled at some future date to discontinue the trading of options (or a particular class or series of options) and those options would cease to exist, although outstanding options on that exchange that had been issued by the OCC as a result of trades on that exchange would continue to be exercisable in accordance with their terms.

Swap Agreements

A principal investment strategy of the Funds is to invest in financial instruments whose value is derived from the value of an underlying asset, interest rate or index, which may include swap agreements, and, for the Short ProShares, which may be the primary or sole investment strategy (along with selling securities short). The Funds may enter into equity, equity index or interest rate swap agreements for purposes of attempting to gain exposure to an index or group of securities without actually purchasing those securities, or to hedge a position. Swap agreements are two-party contracts entered into primarily by institutional investors for periods ranging from a day to more than one year. In a standard “swap” transaction, two parties agree to exchange the returns (or differentials in rates of return) earned or realized on particular predetermined investments or instruments. The gross returns to be exchanged or “swapped” between the parties are calculated with respect to a “notional amount,” i.e., the return on or increase in value of a particular dollar amount invested in a “basket” of securities representing a particular index or group of securities. Forms of swap agreements include interest rate caps, under which, in return for a premium, one party agrees to make payments to the other to the extent that interest rates exceed a specified rate, or “cap”; interest rate floors, under which, in return for a premium, one party agrees to make payments to the other to the extent that interest rates fall below a specified level, or “floor”; and interest rate collars, under which a party sells a cap and purchases a floor or vice versa in an attempt to protect itself against interest rate movements exceeding given minimum or maximum levels.

Most swap agreements entered into by the Funds calculate the obligations of the parties to the agreement on a “net basis.” Consequently, a Fund’s current obligations (or rights) under a swap agreement will generally be equal only to the net amount to be paid or received under the agreement based on the relative values of the positions held by each party to the agreement (the “net amount”).

 

8


Table of Contents

A Fund’s current obligations under a swap agreement will be accrued daily (offset against any amounts owed to the Fund) and any accrued but unpaid net amounts owed to a swap counterparty will be covered by segregating or earmarking assets determined to be liquid. Obligations under swap agreements so covered will not be construed to be senior securities for purposes of a Fund’s investment restriction concerning senior securities. A Fund will not enter into any swap agreement unless the Advisor believes that the other party to the transaction is creditworthy. A Fund bears the risk of loss of the amount expected to be received under a swap agreement in the event of the default or bankruptcy of a swap agreement counterparty. If such a default occurs, a Fund will have contractual remedies pursuant to the swap agreements, but such remedies may be subject to bankruptcy and insolvency laws which could affect the Fund’s right as a creditor.

Each Fund may enter into swap agreements to invest in a market without owning or taking physical custody of securities in circumstances in which direct investment is restricted for legal reasons or is otherwise impracticable. The counterparty to any swap agreement will typically be a bank, investment banking firm or broker-dealer. On a long swap, the counterparty will generally agree to pay the Fund the amount, if any, by which the notional amount of the swap agreement would have increased in value had it been invested in the particular stocks, plus the dividends that would have been received on those stocks. The Fund will agree to pay to the counterparty a floating rate of interest on the notional amount of the swap agreement plus the amount, if any, by which the notional amount would have decreased in value had it been invested in such stocks. Therefore, the return to the Fund on any swap agreement should be the gain or loss on the notional amount plus dividends on the stocks less the interest paid by the Fund on the notional amount. As a trading technique, the Advisor may substitute physical securities with a swap agreement having risk characteristics substantially similar to the underlying securities.

Swap agreements typically are settled on a net basis, which means that the two payment streams are netted out, with the Fund receiving or paying, as the case may be, only the net amount of the two payments. Payments may be made at the conclusion of a swap agreement or periodically during its term. Swap agreements do not involve the delivery of securities or other underlying assets. Accordingly, the risk of loss with respect to swap agreements is limited to the net amount of payments that a Fund is contractually obligated to make. If the other party to a swap agreement defaults, a Fund’s risk of loss consists of the net amount of payments that such Fund is contractually entitled to receive, if any. The net amount of the excess, if any, of a Fund’s obligations over its entitlements with respect to each equity swap will be accrued on a daily basis and an amount of cash or liquid assets, having an aggregate NAV at least equal to such accrued excess will be earmarked or segregated by a Fund’s custodian. Inasmuch as these transactions are entered into for hedging purposes or are offset by earmarked or segregated cash or liquid assets, as permitted by applicable law, the Funds and their Advisor believe that these transactions do not constitute senior securities within the meaning of the 1940 Act, and, accordingly, will not treat them as being subject to a Fund’s borrowing restrictions.

The swap market has grown substantially in recent years with a large number of banks and investment banking firms acting both as principals and as agents utilizing standardized swap documentation. As a result, the swap market has become relatively liquid in comparison with the markets for other similar instruments which are traded in the OTC market. The Advisor, under the supervision of the Board of Trustees, is responsible for determining and monitoring the liquidity of the Funds’ transactions in swap agreements.

The use of swaps is a highly specialized activity which involves investment techniques and risks different from those associated with ordinary portfolio securities transactions.

Short Sales

The Funds may engage in short sales transactions. A short sale is a transaction in which a Fund sells a security it does not own in anticipation that the market price of that security will decline. To complete such a transaction, a Fund must borrow the security to make delivery to the buyer. The Fund is then obligated to replace the security borrowed by borrowing the same security from another lender, purchasing it at the market price at

 

9


Table of Contents

the time of replacement or paying the lender an amount equal to the cost of purchasing the security. The price at such time may be more or less than the price at which the security was sold by the Fund. Until the security is replaced, the Fund is required to repay the lender any dividends it receives, or interest which accrues, during the period of the loan. To borrow the security, the Fund also may be required to pay a premium, which would increase the cost of the security sold. The net proceeds of the short sale will be retained by the broker, to the extent necessary to meet the margin requirements, until the short position is closed out. A Fund also will incur transaction costs in effecting short sales.

The Funds may make short sales “against the box,” i.e., when a security identical to or convertible or exchangeable into one owned by a Fund is borrowed and sold short. Whenever a Fund engages in short sales, it earmarks or segregates liquid securities or cash in an amount that, when combined with the amount of collateral deposited with the broker in connection with the short sale, equals the current market value of the security sold short. The earmarked or segregated assets are marked-to-market daily.

A Fund will incur a loss as a result of a short sale if the price of the security increases between the date of the short sale and the date on which the Fund replaces the borrowed security. A Fund will realize a gain if the price of the security declines in price between those dates. The amount of any gain will be decreased, and the amount of any loss increased, by the amount of the premium, dividends or interest a Fund may be required to pay, if any, in connection with a short sale.

The Funds will not sell short the equity securities of issuers contained in the NASDAQ-100 Index.

Depositary Receipts

Some Funds may invest in American Depositary Receipts (“ADRs”). For many foreign securities, U.S. dollar-denominated ADRs, which are traded in the United States on exchanges or OTC, are issued by domestic banks. ADRs represent the right to receive securities of foreign issuers deposited in a domestic bank or a correspondent bank. ADRs do not eliminate all the risk inherent in investing in the securities of foreign issuers. However, by investing in ADRs rather than directly in foreign issuers’ stock, the Funds can avoid currency risks during the settlement period for either purchase or sales.

In general, there is a large, liquid market in the United States for many ADRs. The information available for ADRs is subject to the accounting, auditing and financial reporting standards of the domestic market or exchange on which they are traded, which standards are more uniform and more exacting than those to which many foreign issuers may be subject. Certain ADRs, typically those denominated as unsponsored, require the holders thereof to bear most of the costs of such facilities, while issuers of sponsored facilities normally pay more of the costs thereof. The depository of an unsponsored facility frequently is under no obligation to distribute shareholder communications received from the issuer of the deposited securities or to pass through the voting rights to facility holders with respect to the deposited securities, whereas the depository of a sponsored facility typically distributes shareholder communications and passes through the voting rights.

The Funds may invest in both sponsored and unsponsored ADRs. Unsponsored ADR programs are organized independently and without the cooperation of the issuer of the underlying securities. As a result, available information concerning the issuers may not be as current for sponsored ADRs, and the prices of unsponsored depository receipts may be more volatile than if such instruments were sponsored by the issuer.

A Fund may also invest in Global Depositary Receipts (“GDRs”). GDRs are receipts for shares in a foreign-based corporation traded in capital markets around the world. While ADRs permit foreign corporations to offer shares to American citizens, GDRs allow companies in Europe, Asia, the United States and Latin American to offer shares in many markets around the world.

 

10


Table of Contents

U.S. Government Securities

The Funds also may invest in U.S. government securities in pursuit of their investment objectives, as “cover” for the investment techniques these Funds employ, or for liquidity purposes.

U.S. government securities include U.S. Treasury securities, which are backed by the full faith and credit of the U.S. Treasury and which differ only in their interest rates, maturities, and times of issuance. U.S. Treasury bills have initial maturities of one year or less; U.S. Treasury notes have initial maturities of one to ten years; and U.S. Treasury bonds generally have initial maturities of greater than ten years. Certain U.S. government securities are issued or guaranteed by agencies or instrumentalities of the U.S. government including, but not limited to, obligations of U.S. government agencies or instrumentalities, such as the Federal National Mortgage Association, the Government National Mortgage Association, the Small Business Administration, the Federal Farm Credit Administration, the Federal Home Loan Banks, Banks for Cooperatives (including the Central Bank for Cooperatives), the Federal Land Banks, the Federal Intermediate Credit Banks, the Tennessee Valley Authority, the Export-Import Bank of the United States, the Commodity Credit Corporation, the Federal Financing Bank, the Student Loan Marketing Association, and the National Credit Union Administration. Some obligations issued or guaranteed by U.S. government agencies and instrumentalities, including, for example, Government National Mortgage Association pass-through certificates, are supported by the full faith and credit of the U.S. Treasury. On September 7, 2008, FNMA and the Federal Home Loan Mortgage Corporation (“Freddie Mac” or “FHLMC”), a similar U.S. government instrumentality, were placed into conservatorship by their new regulator, the Federal Housing Finance Agency. Simultaneously, the U.S. Treasury made a commitment of indefinite duration to maintain the positive net worth of both entities. No assurance can be given that the initiatives discussed above with respect to the debt and mortgage-backed securities issued by FNMA and FHLMC will be successful. Other obligations issued by or guaranteed by federal agencies, such as those securities issued by the Federal National Mortgage Association, are supported by the discretionary authority of the U.S. government to purchase certain obligations of the federal agency but are not backed by the full faith and credit of the U.S. government, while other obligations issued by or guaranteed by federal agencies, such as those of the Federal Home Loan Banks, are supported by the right of the issuer to borrow from the U.S. Treasury. While the U.S. government provides financial support to such U.S. government-sponsored federal agencies, no assurance can be given that the U.S. government will always do so, since the U.S. government is not so obligated by law. U.S. Treasury notes and bonds typically pay coupon interest semi-annually and repay the principal at maturity.

Yields on U.S. government securities are dependent on a variety of factors, including the general conditions of the money and bond markets, the size of a particular offering, and the maturity of the obligation. Debt securities with longer maturities tend to produce higher yields and are generally subject to potentially greater capital appreciation and depreciation than obligations with shorter maturities and lower yields. The market value of U.S. government securities generally varies inversely with changes in market interest rates. An increase in interest rates, therefore, would generally reduce the market value of a Fund’s portfolio investments in U.S. government securities, while a decline in interest rates would generally increase the market value of a Fund’s portfolio investments in these securities.

Repurchase Agreements

Each of the Funds may enter into repurchase agreements with financial institutions in pursuit of its investment objectives, as “cover” for the investment techniques it employs, or for liquidity purposes. Under a repurchase agreement, a Fund purchases a debt security and simultaneously agrees to sell the security back to the seller at a mutually agreed-upon future price and date, normally one day or a few days later. The resale price is greater than the purchase price, reflecting an agreed-upon market interest rate during the purchaser’s holding period. While the maturities of the underlying securities in repurchase transactions may be more than one year, the term of each repurchase agreement will always be less than one year. The Funds follow certain procedures designed to minimize the risks inherent in such agreements. These procedures include effecting repurchase

 

11


Table of Contents

transactions only with large, well-capitalized and well-established financial institutions whose condition will be continually monitored by ProShare Advisors. In addition, the value of the collateral underlying the repurchase agreement will always be at least equal to the repurchase price, including any accrued interest earned on the repurchase agreement. In the event of a default or bankruptcy by a selling financial institution, a Fund will seek to liquidate such collateral which could involve certain costs or delays and, to the extent that proceeds from any sale upon a default of the obligation to repurchase were less than the repurchase price, the Fund could suffer a loss. A Fund also may experience difficulties and incur certain costs in exercising its rights to the collateral and may lose the interest the Fund expected to receive under the repurchase agreement. Repurchase agreements usually are for short periods, such as one week or less, but may be longer. It is the current policy of the Funds not to invest in repurchase agreements that do not mature within seven days if any such investment, together with any other illiquid assets held by the Fund, amounts to more than 15% of the Fund’s total net assets. The investments of each of the Funds in repurchase agreements at times may be substantial when, in the view of ProShare Advisors, liquidity, investment, regulatory, or other considerations so warrant.

Money Market Instruments

To seek its investment objective, as a cash reserve, for liquidity purposes, or as “cover” for positions it has taken, a Fund may invest all or part of its assets in cash or cash equivalents, which include, but are not limited to, short-term money market instruments, U.S. government securities, certificates of deposit, bankers acceptances or repurchase agreements secured by U.S. government securities.

Reverse Repurchase Agreements

Each Fund may use reverse repurchase agreements as part of its investment strategy. Reverse repurchase agreements involve sales by a Fund of portfolio assets concurrently with an agreement by the Fund to repurchase the same assets at a later date at a fixed price. Generally, the effect of such a transaction is that the Fund can recover all or most of the cash invested in the portfolio securities involved during the term of the reverse repurchase agreement, while the Fund will be able to keep the interest income associated with those portfolio securities. Such transactions are advantageous only if the interest cost to the Fund of the reverse repurchase transaction is less than the cost of obtaining the cash otherwise. Opportunities to achieve this advantage may not always be available, and the Fund intends to use the reverse repurchase technique only when the Advisor believes it will be to the Fund’s advantage to do so. The Fund will earmark or segregate cash or liquid instruments equal in value to the Fund’s obligations in respect of reverse repurchase agreements.

Borrowing

The Funds may borrow money for cash management purposes or investment purposes. Borrowing for investment is known as leveraging. Leveraging investments, by purchasing securities with borrowed money, is a speculative technique which increases investment risk, but also increases investment opportunity. Since substantially all of a Fund’s assets will fluctuate in value, whereas the interest obligations on borrowings may be fixed, the NAV per Share of the Fund will fluctuate more when the Fund is leveraging its investments than would otherwise be the case. Moreover, interest costs on borrowings may fluctuate with changing market rates of interest and may partially offset or exceed the returns on the borrowed funds. Under adverse market conditions, a Fund might have to sell portfolio securities to meet interest or principal payments at a time when investment considerations would not favor such sales.

As required by the 1940 Act, a Fund must maintain continuous asset coverage (total assets, including assets acquired with borrowed funds, less liabilities exclusive of borrowings) of 300% of all amounts borrowed. If at any time the value of a Fund’s assets should fail to meet this 300% coverage test, the Fund, within three days (not including weekends and holidays), will reduce the amount of the Fund’s borrowings to the extent necessary to meet this 300% coverage requirement. Maintenance of this percentage limitation may result in the sale of portfolio securities at a time when investment considerations would not favor such sale. In addition to the

 

12


Table of Contents

foregoing, the Funds are authorized to borrow money as a temporary measure for extraordinary or emergency purposes in amounts not in excess of 5% of the value of each Fund’s total assets. This borrowing is not subject to the foregoing 300% asset coverage requirement. The Funds are authorized to pledge portfolio securities as ProShare Advisors deems appropriate in connection with any borrowings.

Each Fund may also enter into reverse repurchase agreements, which may be viewed as a form of borrowing, with financial institutions. However, to the extent a Fund “covers” its repurchase obligations as described above in “Reverse Repurchase Agreements,” such agreement will not be considered to be a senior security and, therefore, will not be subject to the 300% asset coverage requirement otherwise applicable to borrowings by that Fund.

When-Issued and Delayed-Delivery Securities

Each Fund, from time to time, in the ordinary course of business, may purchase securities on a when-issued or delayed-delivery basis (i.e., delivery and payment can take place between a month and 120 days after the date of the transaction). These securities are subject to market fluctuations and no interest accrues to the purchaser during this period. At the time a Fund makes the commitment to purchase securities on a when-issued or delayed-delivery basis, the Fund will record the transaction and thereafter reflect the value of the securities, each day, in determining the Fund’s NAV. Each Fund will not purchase securities on a when-issued or delayed-delivery basis if, as a result, more than 15% of the Fund’s net assets would be so invested. At the time of delivery of the securities, the value of the securities may be more or less than the purchase price.

The Trust will earmark or segregate cash or liquid instruments equal to or greater in value than the Fund’s purchase commitments for such when-issued or delayed-delivery securities.

Investments in Other Investment Companies

The Funds may invest in the securities of other investment companies to the extent that such an investment would be consistent with the requirements of the 1940 Act or any exemptive order issued by the SEC. If a Fund invests in, and, thus, is a shareholder of, another investment company, the Fund’s shareholders will indirectly bear the Fund’s proportionate share of the fees and expenses paid by such other investment company, including advisory fees, in addition to both the management fees payable directly by the Fund to the Fund’s own investment advisor and the other expenses that the Fund bears directly in connection with the Fund’s own operations. See “Investments in Other Investment Companies” in the Prospectus for more information.

Real Estate Investment Trusts

Each Fund may invest in real estate investment trusts (“REITs”). Equity REITs invest primarily in real property while mortgage REITs make construction, development and long term mortgage loans. Their value may be affected by changes in the value of the underlying property of the REIT, the creditworthiness of the issuer, property taxes, interest rates, and tax and regulatory requirements, such as those relating to the environment. REITs are dependent upon management skill, are not diversified and are subject to heavy cash flow dependency, default by borrowers, self-liquidation and the possibility of failing to qualify for tax-free income status under the Code and failing to maintain exempt status under the 1940 Act.

Illiquid Securities

Each Fund may purchase illiquid securities, including securities that are not readily marketable and securities that are not registered (“restricted securities”) under the 1933 Act, but which can be sold to qualified institutional buyers under Rule 144A under the 1933 Act. A Fund will not invest more than 15% of the Fund’s net assets in illiquid securities. The term “illiquid securities” for this purpose means securities that cannot be

 

13


Table of Contents

disposed of within seven days in the ordinary course of business at approximately the amount at which the Fund has valued the securities. Under the current guidelines of the staff of the SEC, illiquid securities also are considered to include, among other securities, purchased OTC options, certain cover for OTC options, repurchase agreements with maturities in excess of seven days, and certain securities whose disposition is restricted under the federal securities laws. The Fund may not be able to sell illiquid securities when ProShare Advisors considers it desirable to do so or may have to sell such securities at a price that is lower than the price that could be obtained if the securities were more liquid. In addition, the sale of illiquid securities also may require more time and may result in higher dealer discounts and other selling expenses than does the sale of securities that are not illiquid. Illiquid securities also may be more difficult to value due to the unavailability of reliable market quotations for such securities, and investments in illiquid securities may have an adverse impact on NAV.

Institutional markets for restricted securities have developed as a result of the promulgation of Rule 144A under the 1933 Act, which provides a safe harbor from 1933 Act registration requirements for qualifying sales to institutional investors. When Rule 144A securities present an attractive investment opportunity and otherwise meet selection criteria, a Fund may make such investments. Whether or not such securities are illiquid depends on the market that exists for the particular security. The staff of the SEC has taken the position that the liquidity of Rule 144A restricted securities is a question of fact for a board of trustees to determine, such determination to be based on a consideration of the readily-available trading markets and the review of any contractual restrictions. The staff also has acknowledged that, while a board of trustees retains ultimate responsibility, trustees may delegate this function to an investment advisor. The Board of Trustees has delegated this responsibility for determining the liquidity of Rule 144A restricted securities which may be invested in by a Fund to ProShare Advisors. It is not possible to predict with assurance exactly how the market for Rule 144A restricted securities or any other security will develop. A security which when purchased enjoyed a fair degree of marketability may subsequently become illiquid and, accordingly, a security which was deemed to be liquid at the time of acquisition may subsequently become illiquid. In such event, appropriate remedies will be considered to minimize the effect on the Fund’s liquidity.

Portfolio Turnover

A Fund’s portfolio turnover may vary from year to year, as well as within a year. The overall reasonableness of brokerage commissions is evaluated by ProShare Advisors based upon its knowledge of available information as to the general level of commissions paid by other institutional investors for comparable services. In addition, a Fund’s portfolio turnover level may adversely affect the ability of the Fund to achieve its investment objective. “Portfolio Turnover Rate” is defined under the rules of the SEC as the lesser of the value of the securities purchased or securities sold, excluding all securities whose maturities at time of acquisition were one year or less, divided by the average monthly value of such securities owned during the year. Based on this definition, instruments with remaining maturities of less than one year are excluded from the calculation of the Portfolio Turnover Rate. Instruments excluded from the calculation of portfolio turnover generally would include future contracts, swap agreements and option contracts in which the Funds invest since such contracts generally have a remaining maturity of less than one year. ETFs, such as the Funds, may incur very low levels of portfolio turnover (or none at all in accordance with the SEC methodology described above) because of the way in which they operate and the way shares are created in creation units. However, a low or zero Portfolio Turnover Rate should not be assumed to be indicative of the amount of gains that a Fund may or may not distribute to shareholders, as the instruments excluded from the calculation described above may have generated taxable gains upon their sale or maturity. For those Funds that commenced operations prior to May 31, 2010, each such Fund’s turnover rate for the fiscal year ended May 31, 2010 is set forth in the Annual Report to shareholders. Annual Portfolio turnover rates are also shown in each Fund’s summary prospectus.

SPECIAL CONSIDERATIONS

As discussed above and in the Prospectus, the Funds present certain risks, some of which are further described below.

 

14


Table of Contents

Tracking and Correlation

While the Funds do not expect that their daily returns will deviate significantly from their respective daily investment objectives, several factors may affect their ability to achieve this correlation. Among these factors are: (1) a Fund’s expenses, including brokerage (which may be increased by high portfolio turnover) and the cost of the investment techniques employed by that Fund; (2) less than all of the securities in the benchmark index being held by a Fund and securities not included in the benchmark index being held by a Fund; (3) an imperfect correlation between the performance of instruments held by a Fund, such as futures contracts, and the performance of the underlying securities in the cash market; (4) bid-ask spreads (the effect of which may be increased by portfolio turnover); (5) holding instruments traded in a market that has become illiquid or disrupted; (6) a Fund’s Share prices being rounded to the nearest cent; (7) changes to the benchmark index that are not disseminated in advance; (8) the need to conform a Fund’s portfolio holdings to comply with investment restrictions or policies or regulatory or tax law requirements; and (9) early and unanticipated closings of the markets on which the holdings of a Fund trade, resulting in the inability of the Fund to execute intended portfolio transactions. While close tracking of any Fund to its benchmark may be achieved on any single trading day, over time the cumulative percentage increase or decrease in the NAV of the Shares of a Fund may diverge significantly from the cumulative percentage decrease or increase in the benchmark due to a compounding effect.

Leverage

Each Fund intends to use, on a regular basis, leveraged investment techniques in pursuing its investment objectives. Utilization of leverage involves special risks and should be considered to be speculative. Leverage exists when a Fund achieves the right to a return on a capital base that exceeds the amount the Fund has invested. Leverage creates the potential for greater gains to Fund shareholders during favorable market conditions and the risk of magnified losses during adverse market conditions. Leverage is likely to cause higher volatility of the NAVs of these Funds’ Shares. Leverage may involve the creation of a liability that does not entail any interest costs or the creation of a liability that requires the Fund to pay interest which would decrease the Fund’s total return to shareholders. If these Funds achieve their investment objectives, during adverse market conditions, shareholders should experience a loss greater than they would have incurred had these Funds not been leveraged.

• Special Note Regarding Compounding Risks of Leveraged Funds — As a result of compounding, for periods greater than one day, the use of leverage tends to cause the performance of a Fund to vary from the index performance times the stated multiple in the Fund’s investment objective. Compounding affects all investments, but has a more significant impact on leveraged funds. Four factors significantly affect how close daily compounded returns are to longer-term index returns times the fund’s multiple: the length of the holding period, index volatility, whether the multiple is positive or inverse, and its leverage level. Longer holding periods, higher index volatility, inverse multiples and greater leverage each can lead to returns farther from the multiple times the index return. As the tables below show, particularly during periods of higher index volatility, compounding will cause longer term results to vary from the index performance times the stated multiple in the Fund’s investment objective. This effect becomes more pronounced as volatility increases.

A leveraged fund’s return for periods longer than one day is primarily a function of the following:

 

  a) index performance;

 

  b) index volatility;

 

  c) period of time;

 

  d) financing rates associated with leverage;

 

  e) other Fund expenses; and

 

  f) dividends or interest paid with respect to securities in the index.

 

15


Table of Contents

The fund performance for a leveraged Fund can be estimated given any set of assumptions for the factors described above. The tables on the next five pages illustrate the impact of two factors, index volatility and index performance, on a leveraged fund. Index volatility is a statistical measure of the magnitude of fluctuations in the returns of an index and is calculated as the standard deviation of the natural logarithms of one plus the index return (calculated daily), multiplied by the square root of the number of trading days per year (assumed to be 252). The tables show estimated Fund returns for a number of combinations of index performance and index volatility over a one-year period. Assumptions used in the tables include: (a) no dividends paid by the companies included in the index, or, with respect to Ultra Fixed Income ProShares and Short Fixed Income ProShares, no interest paid on securities in the index; (b) no fund expenses; and (c) borrowing/lending rates (to obtain leverage) of zero percent. If Fund expenses were included, the Fund’s performance would be lower than shown.

The first table below shows a performance example of an Ultra Fund which has an investment objective to correspond to twice (200%) the daily performance of an The S&P500. The Ultra Fund could be expected to achieve a 20% return on a yearly basis if the index performance was 10%, absent any costs or the correlation risk or other factors described above and in the Prospectus under “Correlation Risk” and “Compounding Risk.” However, as the table shows, with an index volatility of 20%, such a Fund would return 16.3%, again absent any costs or other factors described above and in the Prospectus under “Correlation Risk” and “Compounding Risk.” In the charts below, areas shaded lighter represent those scenarios where a leveraged Fund with the investment objective described will return the same as or outperform (i.e., return more than) the index performance times the stated multiple in the Fund’s investment objective; conversely, areas shaded darker represent those scenarios where the Fund will underperform (i.e., return less than) the index performance times the stated multiple in the Fund’s investment objective.

 

16


Table of Contents

Estimated Fund Return Over One Year When the Fund Objective is to Seek Daily Investment Results, Before Fund Fees and Expenses and Leverage Costs, that Correspond to Twice (200%) the Daily Performance of an Index.

 

One Year Index

Performance

  200%
One Year  Index
Performance
  Index Volatility
    0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   50%   55%   60%
-60%   -120%   -84.0%   -84.0%   -84.2%   -84.4%   -84.6%   -85.0%   -85.4%   -85.8%   -86.4%   -86.9%   -87.5%   -88.2%   -88.8%
-55%   -110%   -79.8%   -79.8%   -80.0%   -80.2%   -80.5%   -81.0%   -81.5%   -82.1%   -82.7%   -83.5%   -84.2%   -85.0%   -85.9%
-50%   -100%   -75.0%   -75.1%   -75.2%   -75.6%   -76.0%   -76.5%   -77.2%   -77.9%   -78.7%   -79.6%   -80.5%   -81.5%   -82.6%
-45%   -90%   -69.8%   -69.8%   -70.1%   -70.4%   -70.9%   -71.6%   -72.4%   -73.2%   -74.2%   -75.3%   -76.4%   -77.6%   -78.9%
-40%   -80%   -64.0%   -64.1%   -64.4%   -64.8%   -65.4%   -66.2%   -67.1%   -68.2%   -69.3%   -70.6%   -72.0%   -73.4%   -74.9%
-35%   -70%   -57.8%   -57.9%   -58.2%   -58.7%   -59.4%   -60.3%   -61.4%   -62.6%   -64.0%   -65.5%   -67.1%   -68.8%   -70.5%
-30%   -60%   -51.0%   -51.1%   -51.5%   -52.1%   -52.9%   -54.0%   -55.2%   -56.6%   -58.2%   -60.0%   -61.8%   -63.8%   -65.8%
-25%   -50%   -43.8%   -43.9%   -44.3%   -45.0%   -46.0%   -47.2%   -48.6%   -50.2%   -52.1%   -54.1%   -56.2%   -58.4%   -60.8%
-20%   -40%   -36.0%   -36.2%   -36.6%   -37.4%   -38.5%   -39.9%   -41.5%   -43.4%   -45.5%   -47.7%   -50.2%   -52.7%   -55.3%
-15%   -30%   -27.8%   -27.9%   -28.5%   -29.4%   -30.6%   -32.1%   -34.0%   -36.1%   -38.4%   -41.0%   -43.7%   -46.6%   -49.6%
-10%   -20%   -19.0%   -19.2%   -19.8%   -20.8%   -22.2%   -23.9%   -26.0%   -28.3%   -31.0%   -33.8%   -36.9%   -40.1%   -43.5%
-5%   -10%   -9.8%   -10.0%   -10.6%   -11.8%   -13.3%   -15.2%   -17.5%   -20.2%   -23.1%   -26.3%   -29.7%   -33.3%   -37.0%
0%   0%   0.0%   -0.2%   -1.0%   -2.2%   -3.9%   -6.1%   -8.6%   -11.5%   -14.8%   -18.3%   -22.1%   -26.1%   -30.2%
5%   10%   10.3%   10.0%   9.2%   7.8%   5.9%   3.6%   0.8%   -2.5%   -6.1%   -10.0%   -14.1%   -18.5%   -23.1%
10%   20%   21.0%   20.7%   19.8%   18.3%   16.3%   13.7%   10.6%   7.0%   3.1%   -1.2%   -5.8%   -10.6%   -15.6%
15%   30%   32.3%   31.9%   30.9%   29.3%   27.1%   24.2%   20.9%   17.0%   12.7%   8.0%   3.0%   -2.3%   -7.7%
20%   40%   44.0%   43.6%   42.6%   40.8%   38.4%   35.3%   31.6%   27.4%   22.7%   17.6%   12.1%   6.4%   0.5%
25%   50%   56.3%   55.9%   54.7%   52.8%   50.1%   46.8%   42.8%   38.2%   33.1%   27.6%   21.7%   15.5%   9.0%
30%   60%   69.0%   68.6%   67.3%   65.2%   62.4%   58.8%   54.5%   49.5%   44.0%   38.0%   31.6%   24.9%   17.9%
35%   70%   82.3%   81.8%   80.4%   78.2%   75.1%   71.2%   66.6%   61.2%   55.3%   48.8%   41.9%   34.7%   27.2%
40%   80%   96.0%   95.5%   94.0%   91.6%   88.3%   84.1%   79.1%   73.4%   67.0%   60.1%   52.6%   44.8%   36.7%
45%   90%   110.3%   109.7%   108.2%   105.6%   102.0%   97.5%   92.2%   86.0%   79.2%   71.7%   63.7%   55.4%   46.7%
50%   100%   125.0%   124.4%   122.8%   120.0%   116.2%   111.4%   105.6%   99.1%   91.7%   83.8%   75.2%   66.3%   57.0%
55%   110%   140.3%   139.7%   137.9%   134.9%   130.8%   125.7%   119.6%   112.6%   104.7%   96.2%   87.1%   77.5%   67.6%
60%   120%   156.0%   155.4%   153.5%   150.3%   146.0%   140.5%   134.0%   126.5%   118.1%   109.1%   99.4%   89.2%   78.6%

 

17


Table of Contents

The table below shows a performance example of a Short ProShares (which has an investment objective to correspond to the inverse (opposite) of the daily performance of the S&P 500). In the chart below, areas shaded lighter represent those scenarios where a Short ProShares will return the same as or outperform (i.e., return more than) the index performance; conversely areas shaded darker represent those scenarios where a Short ProShares will underperform (i.e., return less than) the index performance.

Estimated Fund Return Over One Year When the Fund Objective is to Seek Daily Investment Results, Before Fees and Expenses, that Correspond to the Inverse of the Daily Performance of an Index.

 

One Year Index
Performance

  Inverse of
One Year  Index
Performance
  Index Volatility
    0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   50%   55%   60%
-60%   60%   150.0%   149.4%   147.5%   144.4%   140.2%   134.9%   128.5%   121.2%   113.0%   104.2%   94.7%   84.7%   74.4%
-55%   55%   122.2%   121.7%   120.0%   117.3%   113.5%   108.8%   103.1%   96.6%   89.4%   81.5%   73.1%   64.2%   55.0%
-50%   50%   100.0%   99.5%   98.0%   95.6%   92.2%   87.9%   82.8%   76.9%   70.4%   63.3%   55.8%   47.8%   39.5%
-45%   45%   81.8%   81.4%   80.0%   77.8%   74.7%   70.8%   66.2%   60.9%   54.9%   48.5%   41.6%   34.4%   26.9%
-40%   40%   66.7%   66.3%   65.0%   63.0%   60.1%   56.6%   52.3%   47.5%   42.0%   36.1%   29.8%   23.2%   16.3%
-35%   35%   53.8%   53.5%   52.3%   50.4%   47.8%   44.5%   40.6%   36.1%   31.1%   25.6%   19.8%   13.7%   7.3%
-30%   30%   42.9%   42.5%   41.4%   39.7%   37.3%   34.2%   30.6%   26.4%   21.7%   16.7%   11.3%   5.6%   -0.3%
-25%   25%   33.3%   33.0%   32.0%   30.4%   28.1%   25.3%   21.9%   18.0%   13.6%   8.9%   3.8%   -1.5%   -7.0%
-20%   20%   25.0%   24.7%   23.8%   22.2%   20.1%   17.4%   14.2%   10.6%   6.5%   2.1%   -2.6%   -7.6%   -12.8%
-15%   15%   17.6%   17.4%   16.5%   15.0%   13.0%   10.5%   7.5%   4.1%   0.3%   -3.9%   -8.4%   -13.1%   -17.9%
-10%   10%   11.1%   10.8%   10.0%   8.6%   6.8%   4.4%   1.5%   -1.7%   -5.3%   -9.3%   -13.5%   -17.9%   -22.5%
-5%   5%   5.3%   5.0%   4.2%   2.9%   1.1%   -1.1%   -3.8%   -6.9%   -10.3%   -14.0%   -18.0%   -22.2%   -26.6%
0%   0%   0.0%   -0.2%   -1.0%   -2.2%   -3.9%   -6.1%   -8.6%   -11.5%   -14.8%   -18.3%   -22.1%   -26.1%   -30.2%
5%   -5%   -4.8%   -5.0%   -5.7%   -6.9%   -8.5%   -10.5%   -13.0%   -15.7%   -18.8%   -22.2%   -25.8%   -29.6%   -33.6%
10%   -10%   -9.1%   -9.3%   -10.0%   -11.1%   -12.7%   -14.6%   -16.9%   -19.6%   -22.5%   -25.8%   -29.2%   -32.8%   -36.6%
15%   -15%   -13.0%   -13.3%   -13.9%   -15.0%   -16.5%   -18.3%   -20.5%   -23.1%   -25.9%   -29.0%   -32.3%   -35.7%   -39.3%
20%   -20%   -16.7%   -16.9%   -17.5%   -18.5%   -19.9%   -21.7%   -23.8%   -26.3%   -29.0%   -31.9%   -35.1%   -38.4%   -41.9%
25%   -25%   -20.0%   -20.2%   -20.8%   -21.8%   -23.1%   -24.8%   -26.9%   -29.2%   -31.8%   -34.7%   -37.7%   -40.9%   -44.2%
30%   -30%   -23.1%   -23.3%   -23.8%   -24.8%   -26.1%   -27.7%   -29.7%   -31.9%   -34.5%   -37.2%   -40.1%   -43.2%   -46.3%
35%   -35%   -25.9%   -26.1%   -26.7%   -27.6%   -28.8%   -30.4%   -32.3%   -34.5%   -36.9%   -39.5%   -42.3%   -45.3%   -48.3%
40%   -40%   -28.6%   -28.7%   -29.3%   -30.2%   -31.4%   -32.9%   -34.7%   -36.8%   -39.1%   -41.7%   -44.4%   -47.2%   -50.2%
45%   -45%   -31.0%   -31.2%   -31.7%   -32.6%   -33.7%   -35.2%   -37.0%   -39.0%   -41.2%   -43.7%   -46.3%   -49.0%   -51.9%
50%   -50%   -33.3%   -33.5%   -34.0%   -34.8%   -35.9%   -37.4%   -39.1%   -41.0%   -43.2%   -45.6%   -48.1%   -50.7%   -53.5%
55%   -55%   -35.5%   -35.6%   -36.1%   -36.9%   -38.0%   -39.4%   -41.0%   -42.9%   -45.0%   -47.3%   -49.8%   -52.3%   -55.0%
60%   -60%   -37.5%   -37.7%   -38.1%   -38.9%   -40.0%   -41.3%   -42.9%   -44.7%   -46.7%   -49.0%   -51.3%   -53.8%   -56.4%

 

18


Table of Contents

The table below shows a performance example of an UltraShort ProShares (which has an investment objective to correspond to twice (200%) the inverse (opposite) of the daily performance of the S&P 500). In the chart below, areas shaded lighter represent those scenarios where an UltraShort ProShares will return the same as or outperform (i.e., return more than) the index performance; conversely areas shaded darker represent those scenarios where an UltraShort ProShares will underperform (i.e., return less than) the index performance.

Estimated Fund Return Over One Year When the Fund Objective is to Seek Daily Investment Results, Before Fees and Expenses, that Correspond to Twice (200%) the Inverse of the Daily Performance of an Index.

 

One Year Index
Performance

  200% Inverse of
One Year  Index
Performance
  Index Volatility
    0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   50%   55%   60%
-60%   120%   525.0%   520.3%   506.5%   484.2%   454.3%   418.1%   377.1%   332.8%   286.7%   240.4%   195.2%   152.2%   112.2%
-55%   110%   393.8%   390.1%   379.2%   361.6%   338.0%   309.4%   277.0%   242.0%   205.6%   169.0%   133.3%   99.3%   67.7%
-50%   100%   300.0%   297.0%   288.2%   273.9%   254.8%   231.6%   205.4%   177.0%   147.5%   117.9%   88.9%   61.4%   35.8%
-45%   90%   230.6%   228.1%   220.8%   209.0%   193.2%   174.1%   152.4%   128.9%   104.6%   80.1%   56.2%   33.4%   12.3%
-40%   80%   177.8%   175.7%   169.6%   159.6%   146.4%   130.3%   112.0%   92.4%   71.9%   51.3%   31.2%   12.1%   -5.7%
-35%   70%   136.7%   134.9%   129.7%   121.2%   109.9%   96.2%   80.7%   63.9%   46.5%   28.9%   11.8%   -4.5%   -19.6%
-30%   60%   104.1%   102.6%   98.1%   90.8%   81.0%   69.2%   55.8%   41.3%   26.3%   11.2%   -3.6%   -17.6%   -30.7%
-25%   50%   77.8%   76.4%   72.5%   66.2%   57.7%   47.4%   35.7%   23.1%   10.0%   -3.2%   -16.0%   -28.3%   -39.6%
-20%   40%   56.3%   55.1%   51.6%   46.1%   38.6%   29.5%   19.3%   8.2%   -3.3%   -14.9%   -26.2%   -36.9%   -46.9%
-15%   30%   38.4%   37.4%   34.3%   29.4%   22.8%   14.7%   5.7%   -4.2%   -14.4%   -24.6%   -34.6%   -44.1%   -53.0%
-10%   20%   23.5%   22.5%   19.8%   15.4%   9.5%   2.3%   -5.8%   -14.5%   -23.6%   -32.8%   -41.7%   -50.2%   -58.1%
-5%   10%   10.8%   10.0%   7.5%   3.6%   -1.7%   -8.1%   -15.4%   -23.3%   -31.4%   -39.6%   -47.7%   -55.3%   -62.4%
0%   0%   0.0%   -0.7%   -3.0%   -6.5%   -11.3%   -17.1%   -23.7%   -30.8%   -38.1%   -45.5%   -52.8%   -59.6%   -66.0%
5%   -10%   -9.3%   -10.0%   -12.0%   -15.2%   -19.6%   -24.8%   -30.8%   -37.2%   -43.9%   -50.6%   -57.2%   -63.4%   -69.2%
10%   -20%   -17.4%   -18.0%   -19.8%   -22.7%   -26.7%   -31.5%   -36.9%   -42.8%   -48.9%   -55.0%   -61.0%   -66.7%   -71.9%
15%   -30%   -24.4%   -25.0%   -26.6%   -29.3%   -32.9%   -37.3%   -42.3%   -47.6%   -53.2%   -58.8%   -64.3%   -69.5%   -74.3%
20%   -40%   -30.6%   -31.1%   -32.6%   -35.1%   -38.4%   -42.4%   -47.0%   -51.9%   -57.0%   -62.2%   -67.2%   -72.0%   -76.4%
25%   -50%   -36.0%   -36.5%   -37.9%   -40.2%   -43.2%   -46.9%   -51.1%   -55.7%   -60.4%   -65.1%   -69.8%   -74.2%   -78.3%
30%   -60%   -40.8%   -41.3%   -42.6%   -44.7%   -47.5%   -50.9%   -54.8%   -59.0%   -63.4%   -67.8%   -72.0%   -76.1%   -79.9%
35%   -70%   -45.1%   -45.5%   -46.8%   -48.7%   -51.3%   -54.5%   -58.1%   -62.0%   -66.0%   -70.1%   -74.1%   -77.9%   -81.4%
40%   -80%   -49.0%   -49.4%   -50.5%   -52.3%   -54.7%   -57.7%   -61.1%   -64.7%   -68.4%   -72.2%   -75.9%   -79.4%   -82.7%
45%   -90%   -52.4%   -52.8%   -53.8%   -55.5%   -57.8%   -60.6%   -63.7%   -67.1%   -70.6%   -74.1%   -77.5%   -80.8%   -83.8%
50%   -100%   -55.6%   -55.9%   -56.9%   -58.5%   -60.6%   -63.2%   -66.1%   -69.2%   -72.5%   -75.8%   -79.0%   -82.1%   -84.9%
55%   -110%   -58.4%   -58.7%   -59.6%   -61.1%   -63.1%   -65.5%   -68.2%   -71.2%   -74.2%   -77.3%   -80.3%   -83.2%   -85.9%
60%   -120%   -60.9%   -61.2%   -62.1%   -63.5%   -65.4%   -67.6%   -70.2%   -73.0%   -75.8%   -78.7%   -81.5%   -84.2%   -86.7%

 

19


Table of Contents

The tables below show performance examples of an UltraPro and UltraPro Short Fund (which have investment objectives to correspond to three times (300%) and three times the inverse of (-300%), respectively, the daily performance of the S&P 500 Index. In the charts below, areas shaded lighter represent those scenarios where a Fund will return the same as or outperform (i.e., return more than) the index performance times the stated multiple in the Fund’s investment objective; conversely, areas shaded darker represent those scenarios where the Fund will underperform (i.e., return less than) the index performance times the stated multiple in the Fund’s investment objective.

Estimated Fund Return Over One Year When the Fund Objective is to Seek Daily Investment Results, Before Fund Fees and Expenses and Leverage Costs, that Correspond to Three Times (300%) the Daily Performance of an Index.

 

One Year Index
Performance

  300% One  Year
Index
Performance
  Index Volatility
    0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   50%   55%   60%
-60%   -180%   -93.6%   -93.6%   -93.8%   -94.0%   -94.3%   -94.7%   -95.1%   -95.6%   -96.0%   -96.5%   -97.0%   -97.4%   -97.8%
-55%   -165%   -90.9%   -91.0%   -91.2%   -91.5%   -91.9%   -92.4%   -93.0%   -93.7%   -94.4%   -95.0%   -95.7%   -96.3%   -96.9%
-50%   -150%   -87.5%   -87.6%   -87.9%   -88.3%   -88.9%   -89.6%   -90.5%   -91.3%   -92.3%   -93.2%   -94.1%   -95.0%   -95.8%
-45%   -135%   -83.4%   -83.5%   -83.9%   -84.4%   -85.2%   -86.2%   -87.3%   -88.5%   -89.7%   -90.9%   -92.1%   -93.3%   -94.3%
-40%   -120%   -78.4%   -78.6%   -79.0%   -79.8%   -80.8%   -82.1%   -83.5%   -85.0%   -86.6%   -88.2%   -89.8%   -91.3%   -92.7%
-35%   -105%   -72.5%   -72.7%   -73.3%   -74.3%   -75.6%   -77.2%   -79.0%   -81.0%   -83.0%   -85.0%   -87.0%   -88.9%   -90.7%
-30%   -90%   -65.7%   -66.0%   -66.7%   -67.9%   -69.6%   -71.6%   -73.8%   -76.2%   -78.8%   -81.3%   -83.8%   -86.2%   -88.4%
-25%   -75%   -57.8%   -58.1%   -59.1%   -60.6%   -62.6%   -65.0%   -67.8%   -70.8%   -73.9%   -77.0%   -80.1%   -83.0%   -85.7%
-20%   -60%   -48.8%   -49.2%   -50.3%   -52.1%   -54.6%   -57.6%   -60.9%   -64.5%   -68.3%   -72.1%   -75.8%   -79.3%   -82.6%
-15%   -45%   -38.6%   -39.0%   -40.4%   -42.6%   -45.5%   -49.1%   -53.1%   -57.5%   -62.0%   -66.5%   -71.0%   -75.2%   -79.1%
-10%   -30%   -27.1%   -27.6%   -29.3%   -31.9%   -35.3%   -39.6%   -44.3%   -49.5%   -54.9%   -60.3%   -65.6%   -70.6%   -75.2%
-5%   -15%   -14.3%   -14.9%   -16.8%   -19.9%   -24.0%   -28.9%   -34.5%   -40.6%   -46.9%   -53.3%   -59.5%   -65.4%   -70.9%
0%   0%   0.0%   -0.7%   -3.0%   -6.5%   -11.3%   -17.1%   -23.7%   -30.8%   -38.1%   -45.5%   -52.8%   -59.6%   -66.0%
5%   15%   15.8%   14.9%   12.3%   8.2%   2.7%   -4.0%   -11.6%   -19.8%   -28.4%   -36.9%   -45.3%   -53.3%   -60.7%
10%   30%   33.1%   32.1%   29.2%   24.4%   18.0%   10.3%   1.6%   -7.8%   -17.6%   -27.5%   -37.1%   -46.3%   -54.8%
15%   45%   52.1%   51.0%   47.6%   42.2%   34.9%   26.1%   16.1%   5.3%   -5.9%   -17.2%   -28.2%   -38.6%   -48.4%
20%   60%   72.8%   71.5%   67.7%   61.5%   53.3%   43.3%   31.9%   19.7%   6.9%   -5.9%   -18.4%   -30.3%   -41.3%
25%   75%   95.3%   93.9%   89.5%   82.6%   73.2%   61.9%   49.1%   35.2%   20.9%   6.4%   -7.7%   -21.2%   -33.7%
30%   90%   119.7%   118.1%   113.2%   105.4%   94.9%   82.1%   67.7%   52.1%   35.9%   19.7%   3.8%   -11.3%   -25.4%
35%   105%   146.0%   144.2%   138.8%   130.0%   118.2%   104.0%   87.8%   70.4%   52.2%   34.0%   16.2%   -0.7%   -16.4%
40%   120%   174.4%   172.3%   166.3%   156.5%   143.4%   127.5%   109.5%   90.0%   69.8%   49.5%   29.6%   10.7%   -6.8%
45%   135%   204.9%   202.6%   195.9%   185.0%   170.4%   152.7%   132.7%   111.1%   88.6%   66.1%   44.0%   23.0%   3.5%
50%   150%   237.5%   235.0%   227.5%   215.5%   199.3%   179.8%   157.6%   133.7%   108.8%   83.8%   59.4%   36.2%   14.6%
55%   165%   272.4%   269.6%   261.4%   248.1%   230.3%   208.7%   184.3%   157.9%   130.4%   102.8%   75.9%   50.3%   26.5%
60%   180%   309.6%   306.5%   297.5%   282.9%   263.3%   239.6%   212.7%   183.6%   153.5%   123.1%   93.5%   65.3%   39.1%

 

20


Table of Contents

Estimated Fund Return Over One Year When the Fund Objective is to Seek Daily Investment Results, Before Fees and Expenses, that Correspond to Three Times (300%) the Inverse of the Daily Performance of an Index.

 

One Year Index
Performance

  300% Inverse of
One Year  Index
Performance
  Index Volatility
    0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   50%   55%   60%
-60%   180%   462.5%   439.2%   371.5%   265.2%   129.1%   973.9%   810.5%   649.2%   498.3%   363.6%   248.6%   154.4%   80.2%
-55%   165%   997.4%   981.1%   933.5%   858.8%   763.2%   654.2%   539.5%   426.2%   320.2%   225.6%   144.9%   78.7%   26.6%
-50%   150%   700.0%   688.1%   653.4%   599.0%   529.3%   449.8%   366.2%   283.6%   206.3%   137.4%   78.5%   30.3%   -7.7%
-45%   135%   501.1%   492.1%   466.0%   425.1%   372.8%   313.1%   250.3%   188.2%   130.1%   78.3%   34.1%   -2.1%   -30.7%
-40%   120%   363.0%   356.1%   336.0%   304.5%   264.2%   218.2%   169.8%   122.0%   77.3%   37.4%   3.3%   -24.6%   -46.6%
-35%   105%   264.1%   258.7%   242.9%   218.1%   186.4%   150.3%   112.2%   74.6%   39.4%   8.0%   -18.8%   -40.7%   -58.0%
-30%   90%   191.5%   187.2%   174.6%   154.7%   129.3%   100.4%   69.9%   39.8%   11.6%   -13.5%   -34.9%   -52.5%   -66.4%
-25%   75%   137.0%   133.5%   123.2%   107.1%   86.5%   62.9%   38.1%   13.7%   -9.2%   -29.7%   -47.1%   -61.4%   -72.7%
-20%   60%   95.3%   92.4%   83.9%   70.6%   53.6%   34.2%   13.8%   -6.3%   -25.2%   -42.0%   -56.4%   -68.2%   -77.5%
-15%   45%   62.8%   60.4%   53.4%   42.3%   28.1%   11.9%   -5.1%   -21.9%   -37.7%   -51.7%   -63.7%   -73.5%   -81.2%
-10%   30%   37.2%   35.1%   29.2%   19.9%   7.9%   -5.7%   -20.1%   -34.2%   -47.5%   -59.3%   -69.4%   -77.7%   -84.2%
-5%   15%   16.6%   14.9%   9.8%   1.9%   -8.3%   -19.8%   -32.0%   -44.1%   -55.3%   -65.4%   -74.0%   -81.0%   -86.5%
0%   0%   0.0%   -1.5%   -5.8%   -12.6%   -21.3%   -31.3%   -41.7%   -52.0%   -61.7%   -70.3%   -77.7%   -83.7%   -88.5%
5%   -15%   -13.6%   -14.9%   -18.6%   -24.5%   -32.0%   -40.6%   -49.7%   -58.6%   -66.9%   -74.4%   -80.7%   -85.9%   -90.0%
10%   -30%   -24.9%   -26.0%   -29.2%   -34.4%   -40.9%   -48.4%   -56.2%   -64.0%   -71.2%   -77.7%   -83.2%   -87.8%   -91.3%
15%   -45%   -34.2%   -35.2%   -38.1%   -42.6%   -48.3%   -54.8%   -61.7%   -68.5%   -74.8%   -80.5%   -85.3%   -89.3%   -92.4%
20%   -60%   -42.1%   -43.0%   -45.5%   -49.4%   -54.5%   -60.2%   -66.3%   -72.3%   -77.8%   -82.8%   -87.1%   -90.6%   -93.3%
25%   -75%   -48.8%   -49.6%   -51.8%   -55.3%   -59.7%   -64.8%   -70.2%   -75.4%   -80.4%   -84.8%   -88.6%   -91.7%   -94.1%
30%   -90%   -54.5%   -55.2%   -57.1%   -60.2%   -64.2%   -68.7%   -73.5%   -78.2%   -82.6%   -86.5%   -89.8%   -92.6%   -94.8%
35%   -105%   -59.4%   -60.0%   -61.7%   -64.5%   -68.0%   -72.1%   -76.3%   -80.5%   -84.4%   -87.9%   -90.9%   -93.4%   -95.3%
40%   -120%   -63.6%   -64.1%   -65.7%   -68.2%   -71.3%   -75.0%   -78.8%   -82.5%   -86.0%   -89.2%   -91.9%   -94.1%   -95.8%
45%   -135%   -67.2%   -67.7%   -69.1%   -71.3%   -74.2%   -77.5%   -80.9%   -84.3%   -87.4%   -90.3%   -92.7%   -94.7%   -96.2%
50%   -150%   -70.4%   -70.8%   -72.1%   -74.1%   -76.7%   -79.6%   -82.7%   -85.8%   -88.7%   -91.2%   -93.4%   -95.2%   -96.6%
55%   -165%   -73.1%   -73.5%   -74.7%   -76.5%   -78.9%   -81.5%   -84.4%   -87.1%   -89.7%   -92.0%   -94.0%   -95.6%   -96.9%
60%   -180%   -75.6%   -75.9%   -77.0%   -78.7%   -80.8%   -83.2%   -85.8%   -88.3%   -90.7%   -92.8%   -94.6%   -96.0%   -97.2%

The foregoing tables are intended to isolate the effect of index volatility and index performance on the return of a leveraged Fund. The Fund’s actual returns may be significantly greater or less than the returns shown above as a result of any of factors discussed above or under “Correlation Risk” and “Compounding Risk” in the Prospectus.

 

21


Table of Contents

Non-Diversified Status

Each Fund is a “non-diversified” series of the Trust. A Fund’s classification as a “non-diversified” investment company means that the proportion of the Fund’s assets that may be invested in the securities of a single issuer is not limited by the 1940 Act. Each Fund, however, intends to seek to qualify as a “regulated investment company” (“RIC”) for purposes of the Code, which imposes diversification requirements on these Funds that are less restrictive than the requirements applicable to the “diversified” investment companies under the 1940 Act. With respect to a “non-diversified” Fund, a relatively high percentage of such a Fund’s assets may be invested in the securities of a limited number of issuers, primarily within the same economic sector. That Fund’s portfolio securities, therefore, may be more susceptible to any single economic, political, or regulatory occurrence than the portfolio securities of a more diversified investment company.

INVESTMENT RESTRICTIONS

Each Fund has adopted certain investment restrictions as fundamental policies which cannot be changed without the approval of the holders of a majority of the outstanding voting securities of the Fund, as that term is defined in the 1940 Act. As defined in the 1940 Act, the vote of a majority of the outstanding voting securities means the lesser of: (i) 67% or more of the voting securities of the series present at a duly called meeting of shareholders, if the holders of more than 50% of the outstanding voting securities of the Fund are present or represented by proxy; or (ii) more than 50% of the outstanding voting securities of the series. (All policies of a Fund not specifically identified in this SAI or the Prospectus as fundamental may be changed without a vote of the shareholders of the Fund, upon approval of a majority of the Trustees.) For purposes of the following limitations, all percentage limitations apply immediately after a purchase or initial investment.

A Fund may not:

 

  1. Make investments for the purpose of exercising control or management.

 

  2. Purchase or sell real estate, except that, to the extent permitted by applicable law, the Fund may invest in securities directly or indirectly secured by real estate or interests therein or issued by companies that invest in real estate or interests therein.

 

  3. Make loans to other persons, except that the acquisition of bonds, debentures or other corporate debt securities and investment in government obligations, commercial paper, pass-through instruments, certificates of deposit, bankers’ acceptances and repurchase agreements and purchase and sale contracts and any similar instruments shall not be deemed to be the making of a loan, and except, further, that the Fund may lend its portfolio securities, provided that the lending of portfolio securities may be made only in accordance with applicable law and the guidelines set forth in the Prospectus and this SAI, as they may be amended from time to time.

 

  4. Issue senior securities to the extent such issuance would violate applicable law.

 

  5.

Borrow money, except that the Fund (i) may borrow from banks (as defined in the 1940 Act) in amounts up to 33  1 / 3 % of its total assets (including the amount borrowed), (ii) may, to the extent permitted by applicable law, borrow up to an additional 5% of its total assets for temporary purposes, (iii) may obtain such short-term credit as may be necessary for the clearance of purchases and sales of portfolio securities, (iv) may purchase securities on margin to the extent permitted by applicable law and (v) may enter into reverse repurchase agreements. The Fund may not pledge its assets other than to secure such borrowings or, to the extent permitted by the Fund’s investment policies as set forth in the Prospectus and SAI, as they may be amended from time to time, in connection with hedging transactions, short sales, when-issued and forward commitment transactions and similar investment strategies.

 

  6. Underwrite securities of other issuers, except insofar as the Fund technically may be deemed an underwriter under the 1933 Act, in selling portfolio securities.

 

22


Table of Contents
  7. Purchase or sell commodities or contracts on commodities, except to the extent the Fund may do so in accordance with applicable law and the Fund’s Prospectus and SAI, as they may be amended from time to time.

No Fund will concentrate (i.e., hold more than 25% of its assets in the stocks of a single industry or group of industries) its investments in issuers of one or more particular industries, except that a Fund will concentrate to approximately the same extent that its underlying index concentrates in the stocks of such particular industry or industries. For purposes of this limitation, securities of the U.S. government (including its agencies and instrumentalities) and tax-free securities of state or municipal governments and their political subdivisions (and repurchase agreements collateralized by government securities) are not considered to be issued by members of any industry.

PORTFOLIO TRANSACTIONS AND BROKERAGE

Subject to the general supervision of the Board of Trustees, ProShare Advisors is responsible for decisions to buy and sell securities for each of the Funds, the selection of brokers and dealers to effect the transactions, and the negotiation of brokerage commissions, if any. ProShare Advisors expects that the Funds may execute brokerage or other agency transactions through registered broker-dealers, who receive compensation for their services, in conformity with the 1940 Act, the 1934 Act and the rules and regulations thereunder. Compensation may also be paid in connection with riskless principal transactions (in NASDAQ or OTC securities and securities listed on an exchange) and agency NASDAQ or OTC transactions executed with an electronic communications network or an alternative trading system.

ProShare Advisors may serve as an investment manager to and may place portfolio transactions on behalf of a number of clients, including other investment companies. It is the practice of ProShare Advisors to cause purchase and sale transactions to be allocated among the Funds and others whose assets ProShare Advisors manages in such manner as ProShare Advisors deems equitable. The main factors considered by ProShare Advisors in making such allocations among the Funds and other client accounts of ProShare Advisors are the respective investment objectives, the relative size of portfolio holdings of the same or comparable securities, the availability of cash for investment, the size of investment commitments generally held and the opinions of the person(s) responsible, if any, for managing the portfolios of the Funds and the other client accounts.

The policy of each Fund regarding purchases and sales of securities for a Fund’s portfolio is that primary consideration will be given to obtaining the most favorable prices and efficient executions of transactions. Consistent with this policy, when securities transactions are effected on a stock exchange, each Fund’s policy is to pay commissions that are considered fair and reasonable without necessarily determining that the lowest possible commissions are paid in all circumstances. Each Fund believes that a requirement always to seek the lowest possible commission cost could impede effective portfolio management and preclude the Fund and ProShare Advisors from obtaining a high quality of brokerage (and potentially research) services. In seeking to determine the reasonableness of brokerage commissions paid in any transaction, ProShare Advisors relies upon its experience and knowledge regarding commissions generally charged by various brokers and on its judgment in evaluating the brokerage and research services received from the broker effecting the transaction. Such determinations are necessarily subjective and imprecise as, in most cases, an exact dollar value for those services is not ascertainable.

Purchases and sales of U.S. government securities are normally transacted through issuers, underwriters or major dealers in U.S. government securities acting as principals. Such transactions are made on a net basis and do not involve payment of brokerage commissions. The cost of securities purchased from an underwriter usually includes a commission paid by the issuer to the underwriters; transactions with dealers normally reflect the spread between bid and asked prices.

 

23


Table of Contents

In seeking to implement a Fund’s policies, ProShare Advisors effects transactions with those brokers and dealers who ProShare Advisors believes provide the most favorable prices and are capable of providing efficient executions. If ProShare Advisors believes such prices and executions are obtainable from more than one broker or dealer, ProShare Advisors may give consideration to placing portfolio transactions with those brokers and dealers who also furnish research and other services to the Fund or ProShare Advisors, consistent with Section 28(e) of the 1934 Act. Such services may include, but are not limited to, any one or more of the following: information as to the availability of securities for purchase or sale; statistical or factual information or opinions pertaining to investment; wire services; and appraisals or evaluations of portfolio securities. If the broker-dealer providing these additional services is acting as a principal for its own account, no commissions would be payable. If the broker-dealer is not a principal, a commission higher than otherwise available may be justified, at the determination of ProShare Advisors, for the additional services.

The information and services received by ProShare Advisors from brokers and dealers may be of benefit to ProShare Advisors in the management of accounts of some of ProShare Advisors’ other clients and may not in all cases benefit a Fund directly. While the receipt of such information and services is useful in varying degrees and would generally reduce the amount of research or services otherwise performed by ProShare Advisors and thereby reduce ProShare Advisors’ expenses, this information and these services are of indeterminable value and the management fee paid to ProShare Advisors is not reduced by any amount that may be attributable to the value of such information and services.

ProShare Advisors does not consider sales of Shares as a factor in the selection of broker-dealers to execute portfolio transactions.

The table below sets forth the brokerage commissions paid by each Fund for the period noted for each Fund that was operational during that period:

 

Fund

   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2008
   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2009
   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2010
   Aggregate Total

ProShares Ultra QQQ

   $ 241,495    $ 708,543    $ 249,875    $ 1,199,913

ProShares Ultra Dow30

   $ 57,736    $ 250,438    $ 98,056    $ 406,230

ProShares Ultra S&P500

   $ 123,303    $ 1,080,014    $ 563,636    $ 1,766,953

ProShares Ultra MidCap400

   $ 20,179    $ 57,698    $ 29,258    $ 107,135

ProShares Ultra SmallCap600

   $ 2,309    $ 17,885    $ 8,840    $ 29,034

ProShares Ultra Russell2000

   $ 28,050    $ 188,632    $ 78,741    $ 295,423

ProShares Ultra Russell1000 Value

   $ 892    $ 6,417    $ 2,531    $ 9,840

ProShares Ultra Russell1000 Growth

   $ 4,351    $ 7,923    $ 2,898    $ 15,172

ProShares Ultra Russell MidCap Value

   $ 1,561    $ 3,008    $ 2,202    $ 6,771

ProShares Ultra Russell MidCap Growth

   $ 4,705    $ 4,919    $ 1,988    $ 11,612

ProShares Ultra Russell2000 Value

   $ 1,599    $ 7,849    $ 3,322    $ 12,770

ProShares Ultra Russell2000 Growth

   $ 1,740    $ 7,106    $ 3,475    $ 12,321

ProShares Ultra Basic Materials

   $ 5,021    $ 139,869    $ 76,886    $ 221,776

ProShares Ultra Consumer Goods

   $ 766    $ 3,010    $ 2,385    $ 6,161

ProShares Ultra Consumer Services

   $ 176    $ 1,952    $ 1,384    $ 3,512

ProShares Ultra Financials

   $ 108,268    $ 1,130,262    $ 204,128    $ 1,442,658

ProShares Ultra Health Care

   $ 1,761    $ 8,878    $ 5,462    $ 16,101

ProShares Ultra Industrials

   $ 1,082    $ 5,945    $ 2,849    $ 9,876

ProShares Ultra Oil & Gas

   $ 21,928    $ 315,950    $ 103,965    $ 441,843

ProShares Ultra Real Estate

   $ 5,084    $ 109,480    $ 65,694    $ 180,258

ProShares Ultra Semiconductors

   $ 7,878    $ 31,145    $ 15,090    $ 54,113

 

24


Table of Contents

Fund

   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2008
   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2009
   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2010
   Aggregate Total

ProShares Ultra Technology

   $ 10,797    $ 24,421    $ 16,029    $ 51,247

ProShares Ultra Telecommunications

   $ 1,162    $ 3,925    $ 1,129    $ 6,216

ProShares Ultra Utilities

   $ 1,049    $ 5,997    $ 1,347    $ 8,393

ProShares Short QQQ

   $ 18,720    $ 41,228    $ 46,747    $ 106,695

ProShares Short Dow30

   $ 11,063    $ 40,539    $ 35,128    $ 86,730

ProShares Short S&P 500

   $ 24,686    $ 133,681    $ 192,476    $ 350,843

ProShares Short MidCap400

   $ 5,661    $ 6,273    $ 5,609    $ 17,543

ProShares Short SmallCap600

   $ 0    $ 0    $ 1,370    $ 1,370

ProShares Short Russell2000

   $ 4,576    $ 18,917    $ 23,020    $ 46,513

ProShares UltraShort QQQ

   $ 459,072    $ 799,627    $ 321,595    $ 1,580,294

ProShares UltraShort Dow30

   $ 90,612    $ 246,390    $ 107,639    $ 444,641

ProShares UltraShort S&P 500

   $ 389,920    $ 1,484,554    $ 672,801    $ 2,547,275

ProShares UltraShort MidCap400

   $ 35,225    $ 27,892    $ 11,007    $ 74,124

ProShares UltraShort SmallCap600

   $ 0    $ 0    $ 2,039    $ 2,039

ProShares UltraShort Russell2000

   $ 91,304    $ 232,962    $ 101,717    $ 425,983

ProShares UltraShort Russell1000 Value

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Russell1000 Growth

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Russell MidCap Value

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Russell MidCap Growth

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Russell2000 Value

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Russell2000 Growth

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Basic Materials

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Consumer Goods

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Consumer Services

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Financials

   $ 0    $ 74,976    $ 0    $ 74,976

ProShares UltraShort Health Care

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Industrials

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Oil & Gas

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Real Estate

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Semiconductors

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Technology

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Telecommunications

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort Utilities

   $ 0    $ 0    $ 0    $ 0

ProShares Short MSCI EAFE

   $ 0    $ 0    $ 0    $ 0

ProShares Short MSCI Emerging Markets

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort MSCI EAFE

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort MSCI Emerging Markets

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort FTSE/Xinhua China 25

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort MSCI Japan

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort 7-10 Year Treasury

   $ 162    $ 23,713    $ 16,566    $ 40,441

ProShares UltraShort 20+ Year Treasury

   $ 602    $ 248,544    $ 223,699    $ 472,845

ProShares Short Financials

   $ 0    $ 488    $ 0    $ 488

ProShares Short Oil & Gas

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra MSCI EAFE

   $ 0    $ 0    $ 1,542    $ 1,542

ProShares Ultra MSCI Emerging Markets

   $ 0    $ 0    $ 3,912    $ 3,912

ProShares Ultra FTSE/Xinhua China 25

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra MSCI Japan

   $ 0    $ 0    $ 0    $ 0

 

25


Table of Contents

Fund

   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2008
   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2009
   Commissions
Paid

During  Fiscal
Year

Ended
May 31, 2010
   Aggregate Total

ProShares UltraShort MSCI Europe

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort MSCI Pacific ex-Japan

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort MSCI Brazil

   $ 0    $ 0    $ 0    $ 0

ProShares UltraShort MSCI Mexico Investable Market

   $ 0    $ 0    $ 0    $ 0

ProShares UltraPro S&P500

   $ 0    $ 0    $ 45,197    $ 45,197

ProShares UltraPro Short S&P500

   $ 0    $ 0    $ 50,926    $ 50,926

ProShares Ultra Russell3000

   $ 0    $ 0    $ 1,530    $ 1,530

ProShares UltraShort Russell3000

   $ 0    $ 0    $ 0    $ 0

ProShares Credit Suisse 130/30

   $ 0    $ 0    $ 13,222    $ 13,222

ProShares Short 20+ Year Treasury

   $ 0    $ 0    $ 5,311    $ 5,311

ProShares Ultra 7-10 Year Treasury

   $ 0    $ 0    $ 193    $ 193

ProShares Ultra 20+ Year Treasury

   $ 0    $ 0    $ 360    $ 360

ProShares UltraPro MidCap400

   $ 0    $ 0    $ 3,316    $ 3,316

ProShares UltraPro Short MidCap400

   $ 0    $ 0    $ 1,212    $ 1,212

ProShares UltraPro QQQ

   $ 0    $ 0    $ 5,175    $ 5,175

ProShares UltraPro Short QQQ

   $ 0    $ 0    $ 1,449    $ 1,449

ProShares UltraPro Dow30

   $ 0    $ 0    $ 1,860    $ 1,860

ProShares UltraPro Short Dow30

   $ 0    $ 0    $ 642    $ 642

ProShares UltraPro Russell2000

   $ 0    $ 0    $ 2,639    $ 2,639

ProShares UltraPro Short Russell2000

   $ 0    $ 0    $ 572    $ 572

ProShares UltraShort Nasdaq Biotechnology

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra Nasdaq Biotechnology

   $ 0    $ 0    $ 629    $ 629

ProShares Short Basic Materials

   $ 0    $ 0    $ 0    $ 0

ProShares Short Real Estate

   $ 0    $ 0    $ 0    $ 0

ProShares Short KBW Regional Banking

   $ 0    $ 0    $ 0    $ 0

ProShares Short FTSE/Xinhua China 25

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra MSCI Europe

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra MSCI Pacific ex-Japan

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra MSCI Brazil

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra MSCI Mexico Investable Market

   $ 0    $ 0    $ 0    $ 0

ProShares Ultra KBW Regional Banking

   $ 0    $ 0    $ 885    $ 885

Securities of “Regular Broker-Dealer.” The Funds are required to identify any securities of its “regular brokers and dealers” (as such term is defined in the 1940 Act) which they may hold at the close of their most recent fiscal year. “Regular brokers or dealers” of the Trust are the ten brokers or dealers that, during the most recent fiscal year: (i) received the greatest dollar amounts of brokerage commissions from the Trust’s portfolio transactions; (ii) engaged as principal in the largest dollar amounts of portfolio transactions of the Trust; or (iii) sold the largest dollar amounts of the Trust’s Shares.

 

26


Table of Contents

Holdings in Shares of Regular Broker-Dealers as of May 31, 2010:

 

Fund

  

Broker Dealer

   Dollar Amount of Holdings

ProShares Ultra Dow30

   J.P. Morgan Securities, Inc.    $ 6,564,000

ProShares Ultra S&P500

   J.P. Morgan Securities, Inc.    $ 25,053,000
   Prudential Securities, Inc.    $ 4,275,000

ProShares Ultra Russell3000

   J.P. Morgan Securities, Inc.    $ 65,000
   Prudential Securities, Inc.    $ 11,000
   Thomas Weisel Partners, LLC    $ 0

ProShares Ultra Russell2000

   Thomas Weisel Partners, LLC    $ 31,000

ProShares UltraPro Dow30

   J.P. Morgan Securities, Inc.    $ 187,000

ProShares UltraPro S&P500

   J.P. Morgan Securities, Inc.    $ 1,766,000
   Prudential Securities, Inc.    $ 301,000

ProShares UltraPro Russell2000

   Thomas Weisel Partners, LLC    $ 2,000

ProShares Ultra Russell1000 Value

   J.P. Morgan Securities, Inc.    $ 263,000
   Prudential Securities, Inc.    $ 21,000

ProShares Ultra Russell1000 Growth

   Prudential Securities, Inc.    $ 20,000

ProShares Ultra Russell2000 Value

   Thomas Weisel Partners, LLC    $ 4,000

ProShares Ultra Russell2000 Growth

   Thomas Weisel Partners, LLC    $ 0

ProShares Ultra Financials

   J.P. Morgan Securities, Inc.    $ 84,599,000
   Prudential Securities, Inc.    $ 14,314,000

ProShares Credit Suisse 130/30

   J.P. Morgan Securities, Inc.    $ 844,000
   Prudential Securities, Inc.    $ 268,000

MANAGEMENT OF PROSHARES TRUST

Trustees and Officers

The Board has general oversight responsibility with respect to the operation of the Trust and the Funds. The Board has engaged the Advisor to manage the Funds and is responsible for overseeing the Advisor and other service providers to the Trust and the Funds in accordance with the provisions of the federal securities laws.

The Board is currently composed of three Trustees, including two Independent Trustees. In addition to four regularly scheduled meetings per year, the Board holds executive sessions (with and without employees of the Advisor), special meetings, and/or informal conference calls to discuss specific matters that may require action prior to its next regular meeting. The Independent Trustees have retained “independent legal counsel” as defined in the 1940 Act.

The Board has appointed Michael L. Sapir to serve as Chairman of the Board. Mr. Sapir is also the Chief Executive Officer of the Advisor and, as such, is not an Independent Trustee. The Chairman’s primary role is to participate in the preparation of the agenda for Board meetings, determine which matters need to be acted upon by the Board, and to ensure that the Board obtains all the information necessary to perform its functions and take action. The Chairman also presides at all meetings of the Board and acts, with the assistance of staff, as a liaison with service providers, officers, attorneys and the Independent Trustees between meetings. The Chairman may perform such other functions as may be requested by the Board from time to time. The Board does not have a lead Independent Trustee.

 

27


Table of Contents

Characteristics of the Trust include, among others, that (1) all the Funds are series of the same trust; (2) all the Funds are exchange-traded funds; (3) all the Funds have common service providers; and (4) all the Funds (except one) pursue investment strategies involving leverage or inverse leverage. In light of these characteristics, the Board has determined that a three-member Board, including two Independent Trustees, is of an adequate size to oversee the operations of the Trust, and that, in light of the small size of the Board, a complex Board leadership structure is not necessary or desirable. The relatively small size of the Board facilitates ready communication among the Board members, and between the Board and management, both at Board meetings and between meetings. In view of the small size of the Board, the Board has concluded that designating one of the two Independent Trustees as the “lead Independent Trustee” would not be likely to meaningfully enhance the effectiveness of the Board.

The Board oversight of the Trust and the Funds extends to the Trust’s risk management processes. The Board and its Audit Committee consider risk management issues as part of their responsibilities throughout the year at regular and special meetings. The Advisor and other service providers prepare regular reports for Board and Audit Committee meetings that address a variety of risk-–related matters, and the Board as a whole or the Audit Committee may also receive special written reports or presentations on a variety of risk issues at the request of the Board or the Audit Committee. For example, the portfolio managers of the Funds meet regularly with the Board to discuss portfolio performance, including investment risk, counterparty risk and the impact on the Funds of investments in particular securities or instruments, such as derivatives. The Advisor also prepares reports for the Board regarding various issues, including valuation and liquidity. As noted above, given the relatively small size of the Board, the Board has not regarded it as necessary to adopt a complex leadership structure in order for the Board to effectively exercise its risk oversight function.

The Board has appointed a chief compliance officer (“CCO”) for the Trust (who is also the Chief Compliance Officer for the Advisor). The CCO reports directly to the Board and participates in the Board’s meetings. The Independent Trustees meet at least annually in executive session with the CCO, and the Funds’ CCO prepares and presents an annual written compliance report to the Board. In addition, the CCO presents an annual report to the Board in accordance with the Trust’s compliance policies and procedures. The CCO also provides updates to the Board on the operation of the Trust’s compliance policies and procedures and on how these procedures are designed to mitigate risk. Finally, the CCO and/or other Officers report to the Board in the event any material risk issues arise. The CCO also oversees the Advisor’s Risk Management Committee, which meets periodically to assess and address areas of risk within the organization.

In addition, the Audit Committee of the Board meets regularly with the Trust’s independent public accounting firm to review reports on, among other things, the Funds’ controls over financial reporting.

 

28


Table of Contents

The Trustees, their age, term of office and length of time served, principal business occupations during the past five years and the number of portfolios in the Fund Complex overseen and other directorships, if any, held by each Trustee, are shown below. Unless noted otherwise, the addresses of each Trustee is: c/o ProShares Trust, 7501 Wisconsin Avenue, Suite 1000, Bethesda, MD 20814.

 

Name, and Age

  

Term of Office
and Length of
Time Served

  

Principal Occupation(s) During
Past 5 Years

  

Number of

Operational

Portfolios in
Fund Complex*
Overseen by
Trustee

  

Other
Directorships
Held by Trustee

Independent Trustees

           

Russell S. Reynolds, III

Birth Date: 7/57

   Indefinite; October 1997 to present    RSR Partners (Executive Recruitment): Managing Director (May 2007 to present); Directorship Search Group, Inc. (Executive Recruitment): President (May 2004 to May 2007)    ProShares (99) ProFunds (112) Access One Trust (3)    RSR Partners, Inc.

Michael C. Wachs

Birth Date: 10/61

   Indefinite; October 1997 to present    Spring Mill Capital Management, LLC (Commercial Real Estate Investment): Principal (July 2009 to present); AMC Delancey Group, Inc. (Real Estate Development): President (January 2001 to May 2009)    ProShares (99) ProFunds (112) Access One Trust (3)    AMC Delancey Group, Inc.

Interested Trustee

           

Michael L. Sapir**

Birth Date: 5/58

   Indefinite; April 1997 to present    Chairman and Chief Executive Officer of the Advisor (November 2005 to present); and of ProFund Advisors LLC (April 1997 to present); ProShare Capital Management LLC; Managing Partner (June 2008 to present).    ProShares (99) ProFunds (112) Access One Trust (3)    None

 

* The “Fund Complex” consists of all funds registered under the 1940 Act and are advised by ProFund Advisors LLC and ProShare Advisors LLC.
** Mr. Sapir is an “interested person,” as defined by the 1940 Act, because of his ownership interest in the Advisor.

 

29


Table of Contents

Name and Age

   Position(s) Held
with Trust
  

Term of Office and

Length of Time Served

  

Principal Occupation(s)

During Past 5 Years

Executive Officers

        

Louis M. Mayberg

Birth Date: 8/62

   President    Indefinite; November 2005 to present    President of the Advisor (November 2005 to present); ProFund Advisors (April 1997 to present); and ProShare Capital Management LLC (June 2008 to present).

Charles S. Todd

Three Canal Plaza, Suite 100

Portland, ME 04101

Birth Date: 9/71

   Treasurer    Indefinite; December 2008 to present    Director, Foreside Management Services, LLC (December 2008 to present); Vice President/Assistant Vice President within the Fund Administration Department of J.P. Morgan Investor Services Co. (June 2000 to December 2008).

Victor M. Frye, Esq.

Birth Date: 10/58

   Chief
Compliance
Officer and
AML
Officer
   Indefinite; November 2005 to present    Counsel and Chief Compliance Officer of the Advisor (November 2005 to present) and ProFund Advisors (October 2002 to present).

Amy R. Doberman

Birth Date: 3/62

   Chief Legal
Officer and
Secretary
   Indefinite; June 2009 to present    General Counsel of the Advisor, ProFund Advisors LLC and ProShare Capital Management LLC (April 2009 to present); Managing Director, Morgan Stanley Investment Management (July 2004 to April 2009).

Listed below for each Trustee is a dollar range of securities beneficially owned in the Trust, together with the aggregate dollar range of equity securities in all registered investment companies overseen by each Trustee that are in the same family of investment companies as the Trust, as of December 31, 2009.

 

Name of Trustee

 

Dollar Range of Equity Securities in
the Trust

 

Aggregate Dollar Range of Equity
Securities in All Registered Investment
Companies Overseen by Trustee in
Family of Investment Companies

Independent Trustees

   

Russell S. Reynolds, III, Trustee

  None   $10,001 – $50,000

Michael C. Wachs, Trustee

  None   $10,001 – $50,000

Interested Trustee

   

Michael L. Sapir, Trustee and Chairman

  None   $10,001 – $50,000

 

30


Table of Contents

Committees

The Board of Trustees has an Audit Committee. The Audit Committee is composed entirely of Independent Trustees. Currently, the Audit Committee is composed of Messrs. Wachs and Reynolds. The Audit Committee makes recommendations to the full Board of Trustees with respect to the engagement of an independent registered public accounting firm and reviews with the independent registered public accounting firm the plan and results of the internal controls, audit engagement and matters having a material effect on the Trust’s financial operations. During the past fiscal year, the Audit Committee has met twice and the Board of Trustees has met five times.

Compensation of Trustees and Officers

Each Independent Trustee is paid a $133,500 annual retainer for service as Trustee on the Board of Trustees and for service as Trustee for other funds in the Fund Complex, $6,375 for attendance at each quarterly in-person meeting of the Board of Trustees, $3,000 for attendance at each special meeting of the Board of Trustees, and $3,000 for attendance at telephonic meetings. Trustees who are also Officers or affiliated persons receive no remuneration from the Trust for their services as Trustees. The Officers, other than the CCO, receive no compensation directly from the Trust for performing the duties of their offices.

The Trust does not accrue pension or retirement benefits as part of each Fund’s expenses, and Trustees are not entitled to benefits upon retirement from the Board of Trustees.

The following table shows aggregate compensation paid to the Trustees for the fiscal year ended May 31, 2010.

 

Name

   Aggregate
Compensation
From Funds
   Pension or
Retirement
Benefits
Accrued
as Part of
Trust
Expenses
   Estimated
Annual
Benefits
Upon
Retirement
   Total
Compensation
From Trust
and
Fund
Complex
Paid to
Trustees

Independent Trustees

           

Russell S. Reynolds, III, Trustee

   $ 174,396    $ 0    $ 0    $ 174,396

Michael C. Wachs, Trustee

   $ 174,238    $ 0    $ 0    $ 174,238

Interested Trustee

           

Michael L. Sapir, Trustee and Chairman

   $ 0    $ 0    $ 0    $ 0

Control Persons and Principal Holders of Securities

As of September 1, 2010, the Trustees and Officers of the Trust owned in the aggregate less than 1% of the shares of the Funds of the Trust (all series taken together).

See Appendix A to this SAI for a list of the Principal Holders of each Fund.

 

31


Table of Contents

INVESTMENT ADVISOR

Portfolio Management

Listed below for each portfolio manager is a dollar range of securities beneficially owned in the Funds managed by the portfolio manager, together with the aggregate dollar range of equity securities in all registered investment companies in the Fund Complex as of May 31, 2010.

 

Name of Portfolio Manager

   Dollar Range of
Funds Currently
Owned

Todd Johnson

   None

Howard S. Rubin

   None

Ryan Dofflemeyer

   None

Alexander Ilyasov

   $1–$10,000

Michelle Liu

   None

Michael Neches

   $1–$10,000

Hratch Najarian

   None

Robert Parker

   $10,001-$50,000

Portfolio Managers’ Compensation

ProShare Advisors believes that its compensation program is competitively positioned to attract and retain high-caliber investment professionals. The compensation package for portfolio managers consists of a fixed base salary, an annual incentive bonus opportunity and a competitive benefits package. A portfolio manager’s salary compensation is designed to be competitive with the marketplace and reflect a portfolio manager’s relative experience and contribution to the firm. Fixed base salary compensation is reviewed and adjusted annually to reflect increases in the cost of living and market rates.

The annual incentive bonus opportunity provides cash bonuses based upon the overall firm’s performance and individual contributions. Principal consideration is given to appropriate risk management, teamwork and investment support activities in determining the annual bonus amount.

Portfolio managers are eligible to participate in the firm’s standard employee benefits programs, which include a competitive 401(k) retirement savings program with employer match, life insurance coverage, and health and welfare programs.

Other Accounts Managed by Portfolio Managers

Portfolio managers are generally responsible for multiple investment company accounts. Listed below for each portfolio manager are the number and type of accounts managed or overseen by such portfolio manager as of May 31, 2010.

 

Name of Portfolio Manager

   Number of All Registered
Investment Companies
Managed/Total Assets
   Number of All Other Pooled
Investment Vehicles
Managed/Total Assets
   Number of All Other
Accounts Managed/
Total Assets

Todd Johnson

   212/$27.3 billion    14/$1.8 billion    45/$2.3 billion

Howard S. Rubin

   212/$27.3 billion    14/$1.8 billion    45/$2.3 billion

Ryan Dofflemeyer

   1/$54.8 million    0/$0    0/$0

Alexander Ilyasov

   37/$l.9 billion    0/$0    0/$0

Michelle Liu

   10/$6.5 billion    0/$0    0/$0

Michael Neches

   71/$5.4 billion    0/$0    0/$0

Hratch Najarian

   49/$4.8 billion    0/$0    0/$0

Robert Parker

   38/$8.4 billion    0/$0    1/$37.4 million

 

32


Table of Contents

In the course of providing advisory services, the Advisor may simultaneously recommend the sale of a particular security for one account while recommending the purchase of the same security for another account if such recommendations are consistent with each client’s investment strategies. The Advisor also may recommend the purchase or sale of securities that may also be recommended by ProFund Advisors LLC, an affiliate of the Advisor.

The Advisor, its principals, officers and employees (and members of their families) and affiliates may participate directly or indirectly as investors in the Advisor’s clients, such as the Funds. Thus the Advisor may recommend to clients the purchase or sale of securities in which it, or its officers, employees or related persons have a financial interest. The Advisor may give advice and take actions in the performance of its duties to its clients that differ from the advice given or the timing and nature of actions taken, with respect to other clients’ accounts and/or employees’ accounts that may invest in some of the same securities recommended to clients. In addition, the Advisor, its affiliates and principals may trade for their own accounts. Consequently, non-customer and proprietary trades may be executed and cleared through any prime broker or other broker utilized by clients. It is possible that officers or employees of the Advisor may buy or sell securities or other instruments that the Advisor has recommended to, or purchased for, its clients and may engage in transactions for their own accounts in a manner that is inconsistent with the Advisor’s recommendations to a client. Personal securities transactions by employees may raise potential conflicts of interest when such persons trade in a security that is owned by, or considered for purchase or sale for, a client. The Advisor has adopted policies and procedures designed to detect and prevent such conflicts of interest and, when they do arise, to ensure that it effects transactions for clients in a manner that is consistent with its fiduciary duty to its clients and in accordance with applicable law.

Any Access Person, as such term is defined under the 1940 Act or the Investment Advisers Act of 1940, as amended, of the Advisor may make security purchases subject to the terms of the ProShare Advisors Code of Ethics, which is consistent with the requirements of Rule 17j-1 under the 1940 Act.

The Advisor and its affiliated persons may come into possession from time to time of material nonpublic and other confidential information about companies which, if disclosed, might affect an investor’s decision to buy, sell, or hold a security. Under applicable law, the Advisor and its affiliated persons would be prohibited from improperly disclosing or using this information for their personal benefit or for the benefit of any person, regardless of whether the person is a client of the Advisor. Accordingly, should the Advisor or any affiliated person come into possession of material nonpublic or other confidential information with respect to any company, the Advisor and its affiliated persons will have no responsibility or liability for failing to disclose the information to clients as a result of following its policies and procedures designed to comply with applicable law.

Investment Advisory Agreement

Under an investment advisory agreement between ProShare Advisors and the Trust, on behalf of each Fund (the “Agreement” or “Advisory Agreement”), each Fund pays ProShare Advisors a fee at an annualized rate, based on its average daily net assets, of 0.75%. ProShare Advisors manages the investment and the reinvestment of the assets of each of the Funds, in accordance with the investment objectives, policies, and limitations of the Fund, subject to the general supervision and control of the Trustees and the Officers of the Funds. The address of ProShare Advisors is 7501 Wisconsin Avenue, Suite 1000 – East Tower, Bethesda, Maryland 20814. ProShare Advisors bears all costs associated with providing these advisory services. ProShare Advisors has contractually agreed to waive investment advisory and management services fees and to reimburse other expenses to the extent total annual Fund operating expenses, as a percentage of average daily net assets, exceed [0.95% through September 30, 2011]. After such date, the expense limitation may be terminated or revised. Amounts waived or reimbursed in a particular contractual period may be recouped by ProShare Advisors within five years of the end of that contractual period to the extent that recoupment will not cause a Fund’s expenses to exceed any expense limitation in place at that time. ProShare Advisors, from its own resources, including profits from advisory fees received from the Funds, also may make payments to broker-dealers and other financial institutions for their expenses in connection with the distribution of the Funds’ Shares. A discussion regarding the basis for the Board

 

33


Table of Contents

of Trustees approving the Advisory Agreement of the Trust will be (or is) available in the Trust’s Annual and/or Semi-Annual Report to shareholders. The Investment Advisory fees paid, as well as any amounts reimbursed pursuant to the Expense Limitation Agreement, for the fiscal years ended May 31, 2008, May 31, 2009 and May 31, 2010 for each Fund that was operational as of each date are set forth below.

 

Fund

   Investment Advisory Fees
Paid during the Year
Ended May 31, 2010
   Reimbursements
and Waivers by
the Advisor
during the Fiscal
Year Ended
May 31, 2010

ProShares Ultra QQQ ®

   $ 6,866,006    $ 743,592

ProShares Ultra Dow30 SM

   $ 3,327,459    $ 178,395

ProShares Ultra S&P500 ®

   $ 13,434,380    $ —  

ProShares Ultra Russell3000

   $ 44,881    $ 192,880

ProShares Ultra MidCap400

   $ 1,013,272    $ 145,319

ProShares Ultra SmallCap600

   $ 435,248    $ 165,631

ProShares Ultra Russell2000

   $ 1,741,745    $ 593,799

ProShares UltraPro QQQ ®

   $ 70,918    $ 65,492

ProShares UltraPro Dow30 SM

   $ 31,337    $ 37,666

ProShares UltraPro S&P500 ®

   $ 615,080    $ 258,676

ProShares UltraPro MidCap400

   $ 48,941    $ 80,364

ProShares UltraPro Russell2000

   $ 39,154    $ 108,982

ProShares Ultra Russell1000 Value

   $ 150,823    $ 184,717

ProShares Ultra Russell1000 Growth

   $ 213,973    $ 160,026

ProShares Ultra Russell MidCap Value

   $ 149,301    $ 164,048

ProShares Ultra Russell MidCap Growth

   $ 142,443    $ 152,367

ProShares Ultra Russell2000 Value

   $ 164,780    $ 256,653

ProShares Ultra Russell2000 Growth

   $ 205,056    $ 232,486

ProShares Ultra Basic Materials

   $ 3,128,213    $ 187,851

ProShares Ultra Nasdaq Biotechnology

   $ 5,976    $ 27,324

ProShares Ultra Consumer Goods

   $ 211,619    $ 136,987

ProShares Ultra Consumer Services

   $ 118,498    $ 140,353

ProShares Ultra Financials

   $ 15,265,950    $ 92,453

ProShares Ultra Health Care

   $ 324,378    $ 129,466

ProShares Ultra Industrials

   $ 304,341    $ 149,310

ProShares Ultra Oil & Gas

   $ 3,697,305    $ 195,389

ProShares Ultra Real Estate

   $ 4,422,639    $ 208,611

ProShares Ultra KBW Regional Banking

   $ 5,201    $ 27,385

ProShares Ultra Semiconductors

   $ 683,037    $ 148,952

ProShares Ultra Technology

   $ 1,111,251    $ 168,085

ProShares Ultra Telecommunications

   $ 95,517    $ 131,102

ProShares Ultra Utilities

   $ 199,366    $ 132,043

ProShares Ultra MSCI EAFE

   $ 71,970    $ 100,129

ProShares Ultra MSCI Emerging Markets

   $ 166,890    $ 134,420

ProShares Ultra MSCI Europe

   $ 1,873    $ 26,332

ProShares Ultra MSCI Pacific ex-Japan

   $ 1,752    $ 26,289

ProShares Ultra MSCI Brazil

   $ 1,928    $ 26,340

ProShares Ultra FTSE/Xinhua China 25

   $ 233,497    $ 112,699

ProShares Ultra MSCI Japan

   $ 70,557    $ 102,252

ProShares Ultra MSCI Mexico Investable Market

   $ 1,895    $ 26,308

ProShares Ultra 7-10 Year Treasury

   $ 33,911    $ 59,593

ProShares Ultra 20+ Year Treasury

   $ 36,996    $ 59,551

 

34


Table of Contents

Fund

   Investment Advisory Fees
Paid during the Year
Ended May 31, 2010
   Reimbursements
and Waivers by
the Advisor
during the Fiscal
Year Ended
May 31, 2010

ProShares Short QQQ ®

   $ 1,401,686    $ 235,706

ProShares Short Dow30 SM

   $ 1,956,180    $ 127,797

ProShares Short S&P500 ®

   $ 11,621,461    $ —  

ProShares Short MidCap400

   $ 301,533    $ 94,165

ProShares Short SmallCap600

   $ 272,555    $ 92,571

ProShares Short Russell2000

   $ 1,266,465    $ 209,335

ProShares UltraShort QQQ ®

   $ 7,277,365    $ 701,390

ProShares UltraShort Dow30 SM

   $ 4,381,624    $ 133,594

ProShares UltraShort S&P500 ®

   $ 25,901,387    $ —  

ProShares UltraShort Russell3000

   $ 24,317    $ 39,561

ProShares UltraShort MidCap400

   $ 371,792    $ 93,592

ProShares UltraShort SmallCap600

   $ 185,342    $ 101,322

ProShares UltraShort Russell2000

   $ 3,567,071    $ 425,406

ProShares UltraPro Short QQQ ®

   $ 30,330    $ 36,700

ProShares UltraPro Short Dow30 SM

   $ 20,346    $ 32,482

ProShares UltraPro Short S&P500 ®

   $ 1,086,216    $ 81,157

ProShares UltraPro Short MidCap400

   $ 12,874    $ 30,556

ProShares UltraPro Short Russell2000

   $ 20,391    $ 31,649

ProShares UltraShort Russell1000 Value

   $ 79,770    $ 107,041

ProShares UltraShort Russell1000 Growth

   $ 85,347    $ 106,588

ProShares UltraShort Russell MidCap Value

   $ 31,753    $ 109,395

ProShares UltraShort Russell MidCap Growth

   $ 53,137    $ 108,411

ProShares UltraShort Russell2000 Value

   $ 88,475    $ 106,062

ProShares UltraShort Russell2000 Growth

   $ 95,379    $ 107,392

ProShares Short Basic Materials

   $ 7,915    $ 27,199

ProShares Short Financials

   $ 862,817    $ 108,467

ProShares Short Oil & Gas

   $ 95,302    $ 109,400

ProShares Short Real Estate

   $ 7,526    $ 27,355

ProShares Short KBW Regional Banking

   $ 8,122    $ 26,502

ProShares UltraShort Basic Materials

   $ 942,049    $ 120,147

ProShares UltraShort Nasdaq Biotechnology

   $ 7,349    $ 25,558

ProShares UltraShort Consumer Goods

   $ 150,971    $ 108,861

ProShares UltraShort Consumer Services

   $ 402,067    $ 104,878

ProShares UltraShort Financials

   $ 6,189,528    $ 116,850

ProShares UltraShort Health Care

   $ 52,811    $ 110,194

ProShares UltraShort Industrials

   $ 175,290    $ 108,857

ProShares UltraShort Oil & Gas

   $ 1,992,759    $ 130,731

ProShares UltraShort Real Estate

   $ 6,192,224    $ 131,851

ProShares UltraShort Semiconductors

   $ 223,535    $ 107,126

ProShares UltraShort Technology

   $ 193,192    $ 109,006

ProShares UltraShort Telecommunications

   $ 13,576    $ 110,202

ProShares UltraShort Utilities

   $ 64,747    $ 110,305

ProShares Short MSCI EAFE

   $ 461,622    $ 125,927

ProShares Short MSCI Emerging Markets

   $ 1,614,339    $ 209,833

ProShares Short FTSE/Xinhua China 25

   $ 8,528    $ 27,924

ProShares UltraShort MSCI EAFE

   $ 270,065    $ 123,457

ProShares UltraShort MSCI Emerging Markets

   $ 1,562,166    $ 211,021

 

35


Table of Contents

Fund

   Investment Advisory Fees
Paid during the Year
Ended May 31, 2010
   Reimbursements and
Waivers by the
Advisor during the
Fiscal Year Ended
May 31, 2010

ProShares UltraShort MSCI Europe

   $ 182,654    $ 83,222

ProShares UltraShort MSCI Pacific ex-Japan

   $ 23,719    $ 64,966

ProShares UltraShort MSCI Brazil

   $ 107,132    $ 80,219

ProShares UltraShort FTSE/Xinhua China 25

   $ 2,555,995    $ 282,662

ProShares UltraShort MSCI Japan

   $ 113,528    $ 150,974

ProShares UltraShort MSCI Mexico Investable Market

   $ 51,338    $ 69,872

ProShares Short 20+ Year Treasury

   $ 1,532,139    $ 164,825

ProShares UltraShort 7-10 Year Treasury

   $ 2,825,276    $ 134,699

ProShares UltraShort 20+ Year Treasury

   $ 33,461,662    $ —  

ProShares Credit Suisse 130/30

   $ 200,642    $ 173,142

Fund

   Investment Advisory Fees
Paid during the Fiscal Year
Ended May 31, 2009
   Reimbursements and
Waivers by the
Advisor during the
Fiscal Year Ended
May 31, 2009

ProShares Ultra QQQ

   $ 9,087,273    $ 1,020,967

ProShares Ultra Dow30

   $ 4,768,869    $ 246,287

ProShares Ultra S&P500

   $ 17,669,254    $ 0

ProShares Ultra MidCap400

   $ 899,880    $ 272,722

ProShares Ultra SmallCap600

   $ 285,325    $ 256,140

ProShares Ultra Russell2000

   $ 1,803,278    $ 837,014

ProShares Ultra Russell1000 Value

   $ 101,661    $ 232,649

ProShares Ultra Russell1000 Growth

   $ 176,698    $ 231,038

ProShares Ultra Russell MidCap Value

   $ 56,414    $ 211,911

ProShares Ultra Russell MidCap Growth

   $ 90,438    $ 191,643

ProShares Ultra Russell2000 Value

   $ 113,540    $ 443,490

ProShares Ultra Russell2000 Growth

   $ 121,925    $ 370,740

ProShares Ultra Basic Materials

   $ 1,642,188    $ 218,768

ProShares Ultra Consumer Goods

   $ 85,415    $ 144,372

ProShares Ultra Consumer Services

   $ 54,127    $ 160,686

ProShares Ultra Financials

   $ 14,803,443    $ 660,796

ProShares Ultra Health Care

   $ 309,458    $ 151,296

ProShares Ultra Industrials

   $ 107,305    $ 183,848

ProShares Ultra Oil & Gas

   $ 4,213,221    $ 305,096

ProShares Ultra Real Estate

   $ 1,065,299    $ 220,264

ProShares Ultra Semiconductors

   $ 514,260    $ 153,366

ProShares Ultra Technology

   $ 667,053    $ 206,003

ProShares Ultra Telecommunications

   $ 67,615    $ 64,992

ProShares Ultra Utilities

   $ 174,654    $ 137,432

ProShares Short QQQ ®

   $ 692,522    $ 190,047

ProShares Short Dow30 SM

   $ 1,548,368    $ 150,771

ProShares Short S&P500 ®

   $ 4,088,840    $ —  

ProShares Short MidCap400

   $ 269,348    $ 111,213

ProShares Short SmallCap600

   $ 147,461    $ 99,413

ProShares Short Russell2000

   $ 526,689    $ 130,679

ProShares UltraShort QQQ ®

   $ 7,966,960    $ 784,846

ProShares UltraShort Dow30 SM

   $ 4,199,894    $ 178,268

ProShares UltraShort S&P500 ®

   $ 20,896,604    $ —  

 

36


Table of Contents

Fund

   Investment Advisory Fees
Paid during the Fiscal Year
Ended May 31, 2009
   Reimbursements and
Waivers by the
Advisor during the
Fiscal Year Ended
May 31, 2009

ProShares UltraShort MidCap400

   $ 859,432    $ 90,076

ProShares UltraShort SmallCap600

   $ 374,625    $ 79,823

ProShares UltraShort Russell2000

   $ 5,559,853    $ 507,230

ProShares UltraShort Russell1000 Value

   $ 155,434    $ 104,226

ProShares UltraShort Russell1000 Growth

   $ 183,945    $ 105,248

ProShares UltraShort Russell MidCap Value

   $ 61,013    $ 127,107

ProShares UltraShort Russell MidCap Growth

   $ 98,207    $ 109,565

ProShares UltraShort Russell2000 Value

   $ 153,626    $ 105,440

ProShares UltraShort Russell2000 Growth

   $ 194,129    $ 170,552

ProShares Short Financials

   $ 379,396    $ 121,021

ProShares Short Oil & Gas

   $ 61,664    $ 62,034

ProShares UltraShort Basic Materials

   $ 1,416,180    $ 109,223

ProShares UltraShort Consumer Goods

   $ 316,620    $ 100,209

ProShares UltraShort Consumer Services

   $ 1,077,757    $ 117,126

ProShares UltraShort Financials

   $ 12,429,007    $ —  

ProShares UltraShort Health Care

   $ 95,887    $ 105,918

ProShares UltraShort Industrials

   $ 570,982    $ 105,915

ProShares UltraShort Oil & Gas

   $ 6,608,975    $ 19,222

ProShares UltraShort Real Estate

   $ 8,613,202    $ 116,505

ProShares UltraShort Semiconductors

   $ 258,032    $ 102,897

ProShares UltraShort Technology

   $ 417,349    $ 101,131

ProShares UltraShort Telecommunications

   $ 48,040    $ 83,098

ProShares UltraShort Utilities

   $ 141,218    $ 237,276

ProShares Short MSCI EAFE

   $ 379,512    $ 99,505

ProShares Short MSCI Emerging Markets

   $ 346,694    $ 112,787

ProShares UltraShort MSCI EAFE

   $ 880,933    $ 186,761

ProShares UltraShort MSCI Emerging Markets

   $ 2,995,638    $ 501,700

ProShares UltraShort FTSE/Xinhua China 25

   $ 2,559,981    $ 225,733

ProShares UltraShort MSCI Japan

   $ 155,635    $ 181,777

ProShares UltraShort 7-10 Year Treasury

   $ 1,505,802    $ 126,711

ProShares UltraShort 20+ Year Treasury

   $ 11,722,122    $ 245,463

Fund

   Investment Advisory Fees
Paid during the Fiscal Year
Ended May 31, 2008
   Reimbursements and
Waivers by the
Advisor during the
Fiscal Year Ended
May 31, 2008

ProShares Ultra QQQ ®

   $ 5,478,722    $ 669,160

ProShares Ultra Dow30 SM

   $ 1,843,668    $ 175,665

ProShares Ultra S&P500 ®

   $ 4,653,000    $ 180,250

ProShares Ultra MidCap400

   $ 689,534    $ 278,398

ProShares Ultra SmallCap600

   $ 96,228    $ 146,746

ProShares Ultra Russell2000

   $ 584,910    $ 421,746

ProShares Ultra Russell1000 Value

   $ 68,007    $ 100,604

ProShares Ultra Russell1000 Growth

   $ 160,386    $ 130,951

ProShares Ultra Russell MidCap Value

   $ 55,360    $ 109,675

ProShares Ultra Russell MidCap Growth

   $ 98,538    $ 131,436

ProShares Ultra Russell2000 Value

   $ 64,923    $ 168,368

ProShares Ultra Russell2000 Growth

   $ 75,298    $ 164,667

 

37


Table of Contents

Fund

   Investment Advisory Fees
Paid during the Fiscal Year
Ended May 31, 2008
   Reimbursements and
Waivers by the
Advisor during the
Fiscal Year Ended
May 31, 2008

ProShares Ultra Basic Materials

   $ 165,463    $ 104,346

ProShares Ultra Consumer Goods

   $ 61,130    $ 87,973

ProShares Ultra Consumer Services

   $ 31,752    $ 88,154

ProShares Ultra Financials

   $ 2,293,196    $ 265,245

ProShares Ultra Health Care

   $ 99,287    $ 105,375

ProShares Ultra Industrials

   $ 69,251    $ 100,248

ProShares Ultra Oil & Gas

   $ 483,734    $ 156,021

ProShares Ultra Real Estate

   $ 196,127    $ 102,827

ProShares Ultra Semiconductors

   $ 270,432    $ 115,778

ProShares Ultra Technology

   $ 417,345    $ 158,319

ProShares Ultra Telecommunications

   $ 15,935    $ 40,177

ProShares Ultra Utilities

   $ 107,270    $ 94,092

ProShares Short QQQ ®

   $ 625,697    $ 175,126

ProShares Short Dow30 SM

   $ 1,019,676    $ 136,313

ProShares Short S&P500 ®

   $ 1,927,759    $ 61,354

ProShares Short MidCap400

   $ 467,216    $ 101,610

ProShares Short SmallCap600

   $ 92,018    $ 72,503

ProShares Short Russell2000

   $ 446,130    $ 112,810

ProShares UltraShort QQQ ®

   $ 11,712,343    $ 1,132,283

ProShares UltraShort Dow30 SM

   $ 3,829,678    $ 178,085

ProShares UltraShort S&P500 ®

   $ 14,102,524    $ —  

ProShares UltraShort MidCap400

   $ 1,484,433    $ 63,346

ProShares UltraShort SmallCap600

   $ 437,693    $ 83,320

ProShares UltraShort Russell2000

   $ 5,002,384    $ 438,037

ProShares UltraShort Russell1000 Value

   $ 52,553    $ 68,549

ProShares UltraShort Russell1000 Growth

   $ 103,007    $ 75,997

ProShares UltraShort Russell MidCap Value

   $ 45,959    $ 67,544

ProShares UltraShort Russell MidCap Growth

   $ 51,169    $ 66,332

ProShares UltraShort Russell2000 Value

   $ 236,121    $ 98,279

ProShares UltraShort Russell2000 Growth

   $ 235,418    $ 91,988

ProShares UltraShort Basic Materials

   $ 616,193    $ 105,658

ProShares UltraShort Consumer Goods

   $ 134,447    $ 76,732

ProShares UltraShort Consumer Services

   $ 297,209    $ 80,646

ProShares UltraShort Financials

   $ 8,420,968    $ 75,011

ProShares UltraShort Health Care

   $ 80,052    $ 72,915

ProShares UltraShort Industrials

   $ 140,570    $ 77,479

ProShares UltraShort Oil & Gas

   $ 3,271,922    $ 155,438

ProShares UltraShort Real Estate

   $ 4,202,956    $ 150,961

ProShares UltraShort Semiconductors

   $ 106,430    $ 72,713

ProShares UltraShort Technology

   $ 199,989    $ 72,554

ProShares UltraShort Telecommunications

   $ 12,979    $ 38,939

ProShares UltraShort Utilities

   $ 127,043    $ 80,644

ProShares Short MSCI EAFE

   $ 70,340    $ 88,988

ProShares Short MSCI Emerging Markets

   $ 140,132    $ 98,166

ProShares UltraShort MSCI EAFE

   $ 302,222    $ 101,030

ProShares UltraShort MSCI Emerging Markets

   $ 981,894    $ 81,023

ProShares UltraShort FTSE/Xinhua China 25

   $ 2,234,683    $ 293,892

ProShares UltraShort MSCI Japan

   $ 79,748    $ 127,339

 

38


Table of Contents

Fund

   Investment Advisory Fees
Paid during the Fiscal Year
Ended May 31, 2008
   Reimbursements and
Waivers by the
Advisor during the
Fiscal Year Ended
May 31, 2008

ProShares UltraShort 7-10 Year Treasury

   $ 11,355    $ 39,350

ProShares UltraShort 20+ Year Treasury

   $ 21,156    $ 40,250

Codes of Ethics

The Trust, ProShare Advisors and the Distributor each have adopted a consolidated code of ethics (the “COE”), as required by applicable law, which is designed to prevent affiliated persons of the Trust, ProShare Advisors and the Distributor from engaging in deceptive, manipulative, or fraudulent activities in connection with securities held or to be acquired by the Funds. There can be no assurance that the COE will be effective in preventing such activities. The COE permits personnel subject to it to invest in securities, including securities that may be held or purchased by a Fund. The COE is on file with the SEC and is available to the public.

DISCLOSURE OF PORTFOLIO HOLDINGS POLICY

The Trust has adopted a policy regarding the disclosure of information about each Fund’s portfolio holdings, which is reviewed on an annual basis. The Board of Trustees must approve all material amendments to this policy. A complete schedule of each Fund’s portfolio holdings as of the end of each fiscal quarter will be filed with the SEC (and publicly available) within 60 days of the end of the first and third fiscal quarters and within 70 days of the second and fourth quarters. In addition, each Fund’s portfolio holdings will be publicly disseminated each day the Funds are open for business via the Funds’ website at www.proshares.com.

The portfolio composition file (“PCF”) and the IOPV file, which contain equivalent portfolio holdings information, will be made available as frequently as daily to the Funds’ service providers to facilitate the provision of services to the Funds and to certain other entities (“Entities”) in connection with the dissemination of information necessary for transactions in Creation Units, as contemplated by exemptive orders issued by the SEC and other legal and business requirements pursuant to which the Funds create and redeem Shares. Entities are generally limited to National Securities Clearing Corporation (“NSCC”) members and subscribers to various fee-based services, including large institutional investors (“Authorized Participants”) that have been authorized by the Distributor to purchase and redeem Creation Units and other institutional market participants that provide information services. Each business day, Fund portfolio holdings information will be provided to the Distributor or other agent for dissemination through the facilities of the NSCC and/or through other fee-based services to NSCC members and/or subscribers to the fee-based services, including Authorized Participants, and to entities that publish and/or analyze such information in connection with the process of purchasing or redeeming Creation Units or trading Shares of Funds in the secondary market.

Daily access to the PCF and IOPV file is permitted (i) to certain personnel of those service providers that are involved in portfolio management and providing administrative, operational, or other support to portfolio management, including Authorized Participants, and (ii) to other personnel of the Advisor and the Funds’ distributor, administrator, custodian and fund accountant who are involved in functions which may require such information to conduct business in the ordinary course.

Portfolio holdings information may not be provided prior to its public availability (“Non-Standard Disclosure”) in other circumstances except where appropriate confidentiality arrangements limiting the use of such information are in effect. Non-Standard Disclosure may be authorized by the Trust’s CCO or, in his absence, any other authorized officer of the Trust if he determines that such disclosure is in the best interests of the Fund’s shareholders, no conflict exists between the interests of the Fund’s shareholders and those of the Advisor or Distributor and such disclosure serves a legitimate business purpose. The length of lag, if any, between the date of the information and the date on which the information is disclosed shall be determined by the officer authorizing the disclosure.

 

39


Table of Contents

OTHER SERVICE PROVIDERS

Administrator, Index Receipt Agent, and Fund Accounting Agent

J.P. Morgan Investor Services Co., One Beacon Street, 19 th Floor, Boston, MA 02108, acts as Administrator to the Funds pursuant to an administration agreement dated December 15, 2005. The Administrator provides the Funds with all required general administrative services, including, without limitation, office space, equipment, and personnel; clerical and general back office services; bookkeeping, internal accounting, and secretarial services; the determination of NAVs; and the preparation and filing of all reports, registration statements, proxy statements, and all other materials required to be filed or furnished by the Funds under federal and state securities laws. The Administrator pays all fees and expenses that are directly related to the services provided by the Administrator to the Funds; each Fund reimburses the Administrator for all fees and expenses incurred by the Administrator which are not directly related to the services the Administrator provides to the Funds under the service agreement. Each Fund may also reimburse the Administrator for such out-of-pocket expenses as incurred by the Administrator in the performance of its duties. For these services, each Fund that was operational for the period indicated paid the Administrator the amounts set forth below.

 

Fund

   Fees Paid during the
Fiscal Year Ended
May 31, 2010

ProShares Ultra QQQ ®

   $ 263,207

ProShares Ultra Dow30 SM

   $ 208,871

ProShares Ultra S&P500 ®

   $ 295,386

ProShares Ultra Russell3000

   $ 22,968

ProShares Ultra MidCap400

   $ 138,560

ProShares Ultra SmallCap600

   $ 107,412

ProShares Ultra Russell2000

   $ 174,738

ProShares UltraPro QQQ ®

   $ 19,412

ProShares UltraPro Dow30 SM

   $ 8,857

ProShares UltraPro S&P500 ®

   $ 104,946

ProShares UltraPro MidCap400

   $ 13,551

ProShares UltraPro Russell2000

   $ 10,941

ProShares Ultra Russell1000 Value

   $ 104,194

ProShares Ultra Russell1000 Growth

   $ 104,046

ProShares Ultra Russell MidCap Value

   $ 103,569

ProShares Ultra Russell MidCap Growth

   $ 103,327

ProShares Ultra Russell2000 Value

   $ 107,778

ProShares Ultra Russell2000 Growth

   $ 107,202

ProShares Ultra Basic Materials

   $ 205,107

ProShares Ultra Nasdaq Biotechnology

   $ 1,802

ProShares Ultra Consumer Goods

   $ 101,428

ProShares Ultra Consumer Services

   $ 101,768

ProShares Ultra Financials

   $ 301,254

ProShares Ultra Health Care

   $ 101,468

ProShares Ultra Industrials

   $ 102,114

ProShares Ultra Oil & Gas

   $ 215,774

ProShares Ultra Real Estate

   $ 230,484

ProShares Ultra KBW Regional Banking

   $ 1,549

ProShares Ultra Semiconductors

   $ 121,181

ProShares Ultra Technology

   $ 141,354

ProShares Ultra Telecommunications

   $ 101,385

ProShares Ultra Utilities

   $ 101,135

ProShares Ultra MSCI EAFE

   $ 19,692

 

40


Table of Contents

Fund

   Fees Paid during the
Fiscal Year Ended
May 31, 2010

ProShares Ultra MSCI Emerging Markets

   $ 45,904

ProShares Ultra MSCI Europe

   $ 653

ProShares Ultra MSCI Pacific ex-Japan

   $ 622

ProShares Ultra MSCI Brazil

   $ 667

ProShares Ultra FTSE/Xinhua China 25

   $ 62,292

ProShares Ultra MSCI Japan

   $ 18,845

ProShares Ultra MSCI Mexico Investable Market

   $ 659

ProShares Ultra 7-10 Year Treasury

   $ 9,543

ProShares Ultra 20+ Year Treasury

   $ 10,366

ProShares Short QQQ ®

   $ 117,741

ProShares Short Dow30 SM

   $ 135,702

ProShares Short S&P500 ®

   $ 249,812

ProShares Short MidCap400

   $ 80,775

ProShares Short SmallCap600

   $ 80,776

ProShares Short Russell2000

   $ 113,106

ProShares UltraShort QQQ ®

   $ 225,291

ProShares UltraShort Dow30 SM

   $ 192,536

ProShares UltraShort S&P500 ®

   $ 300,331

ProShares UltraShort Russell3000

   $ 5,208

ProShares UltraShort MidCap400

   $ 80,777

ProShares UltraShort SmallCap600

   $ 80,746

ProShares UltraShort Russell2000

   $ 177,115

ProShares UltraPro Short QQQ ®

   $ 6,970

ProShares UltraPro Short Dow30 SM

   $ 4,841

ProShares UltraPro Short S&P500 ®

   $ 99,494

ProShares UltraPro Short MidCap400

   $ 3,247

ProShares UltraPro Short Russell2000

   $ 4,850

ProShares UltraShort Russell1000 Value

   $ 80,717

ProShares UltraShort Russell1000 Growth

   $ 80,719

ProShares UltraShort Russell MidCap Value

   $ 80,713

ProShares UltraShort Russell MidCap Growth

   $ 80,717

ProShares UltraShort Russell2000Value

   $ 80,726

ProShares UltraShort Russell2000 Growth

   $ 80,724

ProShares Short Basic Materials

   $ 1,889

ProShares Short Financials

   $ 100,077

ProShares Short Oil & Gas

   $ 79,231

ProShares Short Real Estate

   $ 1,806

ProShares Short KBW Regional Banking

   $ 1,877

ProShares UltraShort Basic Materials

   $ 102,218

ProShares UltraShort Nasdaq Biotechnology

   $ 1,761

ProShares UltraShort Consumer Goods

   $ 80,732

ProShares UltraShort Consumer Services

   $ 80,763

ProShares UltraShort Financials

   $ 215,047

ProShares UltraShort Health Care

   $ 80,718

ProShares UltraShort Industrials

   $ 80,732

ProShares UltraShort Oil & Gas

   $ 135,577

ProShares UltraShort Real Estate

   $ 213,396

ProShares UltraShort Semiconductors

   $ 80,758

ProShares UltraShort Technology

   $ 80,733

 

41


Table of Contents

Fund

   Fees Paid during the
Fiscal Year Ended
May 31, 2010

ProShares UltraShort Telecommunications

   $ 81,209

ProShares UltraShort Utilities

   $ 80,720

ProShares Short MSCI EAFE

   $ 82,361

ProShares Short MSCI Emerging Markets

   $ 124,594

ProShares Short FTSE/Xinhua China 25

   $ 2,019

ProShares UltraShort MSCI EAFE

   $ 80,736

ProShares UltraShort MSCI Emerging Markets

   $ 122,834

ProShares UltraShort MSCI Europe

   $ 29,181

ProShares UltraShort MSCI Pacific ex-Japan

   $ 5,080

ProShares UltraShort MSCI Brazil

   $ 22,882

ProShares UltraShort FTSE/Xinhua China 25

   $ 151,479

ProShares UltraShort MSCI Japan

   $ 80,729

ProShares UltraShort MSCI Mexico Investable Market

   $ 10,982

ProShares Short 20+ Year Treasury

   $ 97,527

ProShares UltraShort 7-10 Year Treasury

   $ 159,680

ProShares UltraShort 20+ Year Treasury

   $ 327,877

ProShares Credit Suisse 130/30

   $ 53,012

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2009

ProShares Ultra QQQ ®

   $ 276,814

ProShares Ultra Dow30 SM

   $ 233,934

ProShares Ultra S&P500 ®

   $ 309,908

ProShares Ultra MidCap400

   $ 134,948

ProShares Ultra SmallCap600

   $ 106,626

ProShares Ultra Russell2000

   $ 180,322

ProShares Ultra Russell1000 Value

   $ 106,996

ProShares Ultra Russell1000 Growth

   $ 107,061

ProShares Ultra Russell MidCap Value

   $ 106,093

ProShares Ultra Russell MidCap Growth

   $ 106,041

ProShares Ultra Russell2000 Value

   $ 111,231

ProShares Ultra Russell2000 Growth

   $ 110,695

ProShares Ultra Basic Materials

   $ 146,535

ProShares Ultra Consumer Goods

   $ 103,420

ProShares Ultra Consumer Services

   $ 103,938

ProShares Ultra Financials

   $ 300,422

ProShares Ultra Health Care

   $ 103,424

ProShares Ultra Industrials

   $ 104,251

ProShares Ultra Oil & Gas

   $ 214,351

ProShares Ultra Real Estate

   $ 135,731

ProShares Ultra Semiconductors

   $ 111,328

ProShares Ultra Technology

   $ 122,202

ProShares Ultra Telecommunications

   $ 32,652

ProShares Ultra Utilities

   $ 102,926

ProShares Short QQQ ®

   $ 94,167

ProShares Short Dow30 SM

   $ 123,390

ProShares Short S&P500 ®

   $ 181,439

ProShares Short MidCap400

   $ 81,753

ProShares Short SmallCap600

   $ 82,379

 

42


Table of Contents

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2009

ProShares Short Russell2000

   $ 87,464

ProShares UltraShort QQQ ®

   $ 222,969

ProShares UltraShort Dow30 SM

   $ 187,995

ProShares UltraShort S&P500 ®

   $ 276,868

ProShares UltraShort MidCap400

   $ 98,082

ProShares UltraShort SmallCap600

   $ 82,300

ProShares UltraShort Russell2000

   $ 200,039

ProShares UltraShort Russell1000 Value

   $ 82,397

ProShares UltraShort Russell1000 Growth

   $ 82,398

ProShares UltraShort Russell MidCap Value

   $ 82,382

ProShares UltraShort Russell MidCap Growth

   $ 82,375

ProShares UltraShort Russell2000 Value

   $ 82,359

ProShares UltraShort Russell2000 Growth

   $ 82,337

ProShares Short Financials

   $ 60,282

ProShares Short Oil & Gas

   $ 13,167

ProShares UltraShort Basic Materials

   $ 117,144

ProShares UltraShort Consumer Goods

   $ 82,405

ProShares UltraShort Consumer Services

   $ 107,972

ProShares UltraShort Financials

   $ 242,807

ProShares UltraShort Health Care

   $ 82,352

ProShares UltraShort Industrials

   $ 82,443

ProShares UltraShort Oil & Gas

   $ 189,218

ProShares UltraShort Real Estate

   $ 235,783

ProShares UltraShort Semiconductors

   $ 82,389

ProShares UltraShort Technology

   $ 82,390

ProShares UltraShort Telecommunications

   $ 24,171

ProShares UltraShort Utilities

   $ 82,366

ProShares Short MSCI EAFE

   $ 71,036

ProShares Short MSCI Emerging Markets

   $ 81,180

ProShares UltraShort MSCI EAFE

   $ 100,173

ProShares UltraShort MSCI Emerging Markets

   $ 161,181

ProShares UltraShort FTSE/Xinhua China 25

   $ 147,758

ProShares UltraShort MSCI Japan

   $ 66,732

ProShares UltraShort 7-10 Year Treasury

   $ 116,887

ProShares UltraShort 20+ Year Treasury

   $ 212,623

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2008

ProShares Ultra QQQ ®

   $ 241,212

ProShares Ultra Dow30 SM

   $ 166,870

ProShares Ultra S&P500 ®

   $ 232,366

ProShares Ultra MidCap400

   $ 123,283

ProShares Ultra SmallCap600

   $ 53,265

ProShares Ultra Russell2000

   $ 118,903

ProShares Ultra Russell1000 Value

   $ 44,703

ProShares Ultra Russell1000 Growth

   $ 58,408

ProShares Ultra Russell MidCap Value

   $ 43,010

ProShares Ultra Russell MidCap Growth

   $ 51,003

ProShares Ultra Russell2000 Value

   $ 48,448

 

43


Table of Contents

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2008

ProShares Ultra Russell2000 Growth

   $ 50,482

ProShares Ultra Basic Materials

   $ 58,911

ProShares Ultra Consumer Goods

   $ 43,925

ProShares Ultra Consumer Services

   $ 40,743

ProShares Ultra Financials

   $ 145,175

ProShares Ultra Health Care

   $ 59,646

ProShares Ultra Industrials

   $ 46,437

ProShares Ultra Oil & Gas

   $ 106,380

ProShares Ultra Real Estate

   $ 51,834

ProShares Ultra Semiconductors

   $ 68,134

ProShares Ultra Technology

   $ 89,999

ProShares Ultra Telecommunications

   $ 4,260

ProShares Ultra Utilities

   $ 51,611

ProShares Short QQQ ®

   $ 91,191

ProShares Short Dow30 SM

   $ 105,438

ProShares Short S&P500 ®

   $ 134,880

ProShares Short MidCap400

   $ 81,709

ProShares Short SmallCap600

   $ 38,967

ProShares Short Russell2000

   $ 72,670

ProShares UltraShort QQQ ®

   $ 256,476

ProShares UltraShort Dow30 SM

   $ 185,488

ProShares UltraShort S&P500 ®

   $ 265,214

ProShares UltraShort MidCap400

   $ 121,196

ProShares UltraShort SmallCap600

   $ 74,293

ProShares UltraShort Russell2000

   $ 197,225

ProShares UltraShort Russell1000 Value

   $ 29,589

ProShares UltraShort Russell1000 Growth

   $ 36,707

ProShares UltraShort Russell MidCap Value

   $ 29,003

ProShares UltraShort Russell MidCap Growth

   $ 28,176

ProShares UltraShort Russell2000 Value

   $ 54,884

ProShares UltraShort Russell2000 Growth

   $ 50,458

ProShares UltraShort Basic Materials

   $ 71,041

ProShares UltraShort Consumer Goods

   $ 42,178

ProShares UltraShort Consumer Services

   $ 49,425

ProShares UltraShort Financials

   $ 214,689

ProShares UltraShort Health Care

   $ 37,608

ProShares UltraShort Industrials

   $ 39,654

ProShares UltraShort Oil & Gas

   $ 140,620

ProShares UltraShort Real Estate

   $ 184,437

ProShares UltraShort Semiconductors

   $ 37,275

ProShares UltraShort Technology

   $ 39,048

ProShares UltraShort Telecommunications

   $ 2,780

ProShares UltraShort Utilities

   $ 44,527

ProShares Short MSCI EAFE

   $ 15,060

ProShares Short MSCI Emerging Markets

   $ 29,861

ProShares UltraShort MSCI EAFE

   $ 44,663

ProShares UltraShort MSCI Emerging Markets

   $ 70,951

ProShares UltraShort FTSE/Xinhua China 25

   $ 101,300

ProShares UltraShort MSCI Japan

   $ 17,122

 

44


Table of Contents

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2008

ProShares UltraShort 7-10 Year Treasury

   $ 2,434

ProShares UltraShort 20+ Year Treasury

   $ 4,018

ProShare Advisors, pursuant to a separate Management Services Agreement, performs certain administrative services on behalf of the Funds, such as negotiating, coordinating and implementing the Trust’s contractual obligations with the Funds’ service providers; monitoring, overseeing and reviewing the performance of such service providers to ensure adherence to applicable contractual obligations and preparing or coordinating reports and presentations to the Board of Trustees with respect to such service providers as requested or as deemed necessary. For these services, the Trust pays to ProShare Advisors a fee at the annual rate of 0.10% of average daily net assets for all of the Funds. For the three most recent fiscal years, each Fund that was operational for the period indicated paid ProShare Advisors the amount set forth below pursuant to the Management Services Agreement.

 

Fund

   Fees Paid during the
Fiscal Year
May 31, 2010

ProShares Ultra QQQ ®

   $ 915,461

ProShares Ultra Dow30 SM

   $ 443,658

ProShares Ultra S&P500 ®

   $ 1,791,238

ProShares Ultra Russell3000

   $ 5,984

ProShares Ultra MidCap400

   $ 135,102

ProShares Ultra SmallCap600

   $ 58,033

ProShares Ultra Russell2000

   $ 232,231

ProShares UltraPro QQQ ®

   $ 9,456

ProShares UltraPro Dow30 SM

   $ 4,178

ProShares UltraPro S&P500 ®

   $ 82,010

ProShares UltraPro MidCap400

   $ 6,526

ProShares UltraPro Russell2000

   $ 5,220

ProShares Ultra Russell1000 Value

   $ 20,110

ProShares Ultra Russell1000 Growth

   $ 28,530

ProShares Ultra Russell MidCap Value

   $ 19,907

ProShares Ultra Russell MidCap Growth

   $ 18,992

ProShares Ultra Russell2000 Value

   $ 21,971

ProShares Ultra Russell2000 Growth

   $ 27,340

ProShares Ultra Basic Materials

   $ 417,092

ProShares Ultra Nasdaq Biotechnology

   $ 801

ProShares Ultra Consumer Goods

   $ 28,216

ProShares Ultra Consumer Services

   $ 15,800

ProShares Ultra Financials

   $ 2,035,445

ProShares Ultra Health Care

   $ 43,250

ProShares Ultra Industrials

   $ 40,578

ProShares Ultra KBW Regional Banking

   $ 699

ProShares Ultra Oil & Gas

   $ 492,970

ProShares Ultra Real Estate

   $ 589,681

ProShares Ultra Semiconductors

   $ 91,071

ProShares Ultra Technology

   $ 148,166

ProShares Ultra Telecommunications

   $ 12,736

ProShares Ultra Utilities

   $ 26,582

ProShares Ultra MSCI EAFE

   $ 9,596

ProShares Ultra MSCI Emerging Markets

   $ 22,252

 

45


Table of Contents

Fund

   Fees Paid during the
Fiscal Year
May 31, 2010

ProShares Ultra MSCI Europe

   $ 251

ProShares Ultra MSCI Pacific ex-Japan

   $ 236

ProShares Ultra MSCI Brazil

   $ 258

ProShares Ultra FTSE/Xinhua China 25

   $ 31,133

ProShares Ultra MSCI Japan

   $ 9,407

ProShares Ultra MSCI Mexico Investable Market

   $ 254

ProShares Ultra 7-10 Year Treasury

   $ 4,521

ProShares Ultra 20+ Year Treasury

   $ 4,933

ProShares Short QQQ ®

   $ 186,890

ProShares Short Dow30 SM

   $ 260,822

ProShares Short S&P500 ®

   $ 1,549,517

ProShares Short MidCap400

   $ 40,204

ProShares Short SmallCap600

   $ 36,340

ProShares Short Russell2000

   $ 168,861

ProShares UltraShort QQQ ®

   $ 970,308

ProShares UltraShort Dow30 SM

   $ 584,212

ProShares UltraShort S&P500 ®

   $ 3,453,493

ProShares UltraShort Russell3000

   $ 3,242

ProShares UltraShort MidCap400

   $ 49,572

ProShares UltraShort SmallCap600

   $ 24,712

ProShares UltraShort Russell2000

   $ 475,606

ProShares UltraPro Short QQQ ®

   $ 4,044

ProShares UltraPro Short Dow30 SM

   $ 2,713

ProShares UltraPro Short S&P500 ®

   $ 144,828

ProShares UltraPro Short MidCap400

   $ 1,717

ProShares UltraPro Short Russell2000

   $ 2,719

ProShares UltraShort Russell1000 Value

   $ 10,636

ProShares UltraShort Russell1000 Growth

   $ 11,380

ProShares UltraShort Russell MidCap Value

   $ 4,233

ProShares UltraShort Russell MidCap Growth

   $ 7,085

ProShares UltraShort Russell2000 Value

   $ 11,797

ProShares UltraShort Russell2000 Growth

   $ 12,717

ProShares Short Basic Materials

   $ 1,055

ProShares Short Financials

   $ 115,041

ProShares Short Oil & Gas

   $ 12,707

ProShares Short Real Estate

   $ 1,004

ProShares Short KBW Regional Banking

   $ 1,079

ProShares UltraShort Basic Materials

   $ 125,606

ProShares UltraShort Nasdaq Biotechnology

   $ 976

ProShares UltraShort Consumer Goods

   $ 20,129

ProShares UltraShort Consumer Services

   $ 53,608

ProShares UltraShort Financials

   $ 825,265

ProShares UltraShort Health Care

   $ 7,041

ProShares UltraShort Industrials

   $ 23,372

ProShares UltraShort Oil & Gas

   $ 265,699

ProShares UltraShort Real Estate

   $ 825,624

ProShares UltraShort Semiconductors

   $ 29,805

ProShares UltraShort Technology

   $ 25,759

ProShares UltraShort Telecommunications

   $ 1,810

 

46


Table of Contents

Fund

   Fees Paid during the
Fiscal Year
May 31, 2010

ProShares UltraShort Utilities

   $ 8,633

ProShares Short MSCI EAFE

   $ 61,549

ProShares Short MSCI Emerging Markets

   $ 215,243

ProShares Short FTSE/Xinhua China 25

   $ 1,137

ProShares UltraShort MSCI EAFE

   $ 36,008

ProShares UltraShort MSCI Emerging Markets

   $ 208,288

ProShares UltraShort MSCI Europe

   $ 24,354

ProShares UltraShort MSCI Pacific ex-Japan

   $ 3,162

ProShares UltraShort MSCI Brazil

   $ 14,284

ProShares UltraShort FTSE/Xinhua China 25

   $ 340,797

ProShares UltraShort MSCI Japan

   $ 15,137

ProShares UltraShort MSCI Mexico Investable Market

   $ 6,845

ProShares Short 20+ Year Treasury

   $ 204,284

ProShares UltraShort 7-10 Year Treasury

   $ 376,701

ProShares UltraShort 20+ Year Treasury

   $ 4,461,523

ProShares Credit Suisse 130/30

   $ 26,752

 

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2009

ProShares Ultra QQQ ®

   $ 1,211,622

ProShares Ultra Dow30 SM

   $ 635,842

ProShares Ultra S&P500 ®

   $ 2,355,875

ProShares Ultra MidCap400

   $ 119,983

ProShares Ultra SmallCap600

   $ 38,043

ProShares Ultra Russell2000

   $ 240,435

ProShares Ultra Russell1000 Value

   $ 13,555

ProShares Ultra Russell1000 Growth

   $ 23,560

ProShares Ultra Russell MidCap Value

   $ 7,522

ProShares Ultra Russell MidCap Growth

   $ 12,058

ProShares Ultra Russell2000 Value

   $ 15,139

ProShares Ultra Russell2000 Growth

   $ 16,256

ProShares Ultra Basic Materials

   $ 218,956

ProShares Ultra Consumer Goods

   $ 11,389

ProShares Ultra Consumer Services

   $ 7,217

ProShares Ultra Financials

   $ 1,973,770

ProShares Ultra Health Care

   $ 41,260

ProShares Ultra Industrials

   $ 14,307

ProShares Ultra Oil & Gas

   $ 561,757

ProShares Ultra Real Estate

   $ 142,039

ProShares Ultra Semiconductors

   $ 68,567

ProShares Ultra Technology

   $ 88,940

ProShares Ultra Telecommunications

   $ 9,015

ProShares Ultra Utilities

   $ 23,287

ProShares Short QQQ ®

   $ 92,335

ProShares Short Dow30 SM

   $ 206,447

ProShares Short S&P500 ®

   $ 545,173

ProShares Short MidCap400

   $ 35,913

ProShares Short SmallCap600

   $ 19,661

ProShares Short Russell2000

   $ 70,224

 

47


Table of Contents

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2009

ProShares UltraShort QQQ ®

   $ 1,062,248

ProShares UltraShort Dow30 SM

   $ 559,979

ProShares UltraShort S&P500 ®

   $ 2,786,182

ProShares UltraShort MidCap400

   $ 114,589

ProShares UltraShort SmallCap600

   $ 49,949

ProShares UltraShort Russell2000

   $ 741,304

ProShares UltraShort Russell1000 Value

   $ 20,724

ProShares UltraShort Russell1000 Growth

   $ 24,525

ProShares UltraShort Russell MidCap Value

   $ 8,135

ProShares UltraShort Russell MidCap Growth

   $ 13,094

ProShares UltraShort Russell2000 Value

   $ 20,483

ProShares UltraShort Russell2000 Growth

   $ 25,884

ProShares Short Financials

   $ 50,586

ProShares Short Oil & Gas

   $ 8,222

ProShares UltraShort Basic Materials

   $ 188,822

ProShares UltraShort Consumer Goods

   $ 42,216

ProShares UltraShort Consumer Services

   $ 143,699

ProShares UltraShort Financials

   $ 1,657,180

ProShares UltraShort Health Care

   $ 12,785

ProShares UltraShort Industrials

   $ 76,130

ProShares UltraShort Oil & Gas

   $ 881,184

ProShares UltraShort Real Estate

   $ 1,148,414

ProShares UltraShort Semiconductors

   $ 34,404

ProShares UltraShort Technology

   $ 55,646

ProShares UltraShort Telecommunications

   $ 6,406

ProShares UltraShort Utilities

   $ 18,829

ProShares Short MSCI EAFE

   $ 50,601

ProShares Short MSCI Emerging Markets

   $ 46,225

ProShares UltraShort MSCI EAFE

   $ 117,456

ProShares UltraShort MSCI Emerging Markets

   $ 399,413

ProShares UltraShort FTSE/Xinhua China 25

   $ 341,326

ProShares UltraShort MSCI Japan

   $ 20,751

ProShares UltraShort 7-10 Year Treasury

   $ 200,772

ProShares UltraShort 20+ Year Treasury

   $ 1,562,936

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2008

ProShares Ultra QQQ ®

   $ 730,488

ProShares Ultra Dow30 SM

   $ 245,820

ProShares Ultra S&P500 ®

   $ 620,393

ProShares Ultra MidCap400

   $ 91,937

ProShares Ultra SmallCap600

   $ 12,830

ProShares Ultra Russell2000

   $ 77,987

ProShares Ultra Russell1000 Value

   $ 9,067

ProShares Ultra Russell1000 Growth

   $ 21,385

ProShares Ultra Russell MidCap Value

   $ 7,381

ProShares Ultra Russell MidCap Growth

   $ 13,138

ProShares Ultra Russell2000 Value

   $ 8,656

ProShares Ultra Russell2000 Growth

   $ 10,040

 

48


Table of Contents

Fund

   Fees Paid during  the
Fiscal Year Ended
May 31, 2008

ProShares Ultra Basic Materials

   $ 22,062

ProShares Ultra Consumer Goods

   $ 8,151

ProShares Ultra Consumer Services

   $ 4,233

ProShares Ultra Financials

   $ 305,755

ProShares Ultra Health Care

   $ 13,238

ProShares Ultra Industrials

   $ 9,233

ProShares Ultra Oil & Gas

   $ 64,497

ProShares Ultra Real Estate

   $ 26,149

ProShares Ultra Semiconductors

   $ 36,057

ProShares Ultra Technology

   $ 55,645

ProShares Ultra Telecommunications

   $ 2,125

ProShares Ultra Utilities

   $ 14,302

ProShares Short QQQ ®

   $ 83,425

ProShares Short Dow30 SM

   $ 135,955

ProShares Short S&P500 ®

   $ 257,032

ProShares Short MidCap400

   $ 62,295

ProShares Short SmallCap600

   $ 12,269

ProShares Short Russell2000

   $ 59,483

ProShares UltraShort QQQ ®

   $ 1,561,630

ProShares UltraShort Dow30 SM

   $ 510,618

ProShares UltraShort S&P500 ®

   $ 1,880,315

ProShares UltraShort MidCap400

   $ 197,922

ProShares UltraShort SmallCap600

   $ 58,358

ProShares UltraShort Russell2000

   $ 666,977

ProShares UltraShort Russell1000 Value

   $ 7,007

ProShares UltraShort Russell1000 Growth

   $ 13,734

ProShares UltraShort Russell MidCap Value

   $ 6,128

ProShares UltraShort Russell MidCap Growth

   $ 6,823

ProShares UltraShort Russell2000 Value

   $ 31,482

ProShares UltraShort Russell2000 Growth

   $ 31,389

ProShares UltraShort Basic Materials

   $ 82,158

ProShares UltraShort Consumer Goods

   $ 17,926

ProShares UltraShort Consumer Services

   $ 39,627

ProShares UltraShort Financials

   $ 1,122,782

ProShares UltraShort Health Care

   $ 10,674

ProShares UltraShort Industrials

   $ 18,742

ProShares UltraShort Oil & Gas

   $ 436,251

ProShares UltraShort Real Estate

   $ 560,388

ProShares UltraShort Semiconductors

   $ 14,191

ProShares UltraShort Technology

   $ 26,665

ProShares UltraShort Telecommunications

   $ 1,731

ProShares UltraShort Utilities

   $ 16,939

ProShares Short MSCI EAFE

   $ 9,379

ProShares Short MSCI Emerging Markets

   $ 18,684

ProShares UltraShort MSCI EAFE

   $ 40,296

ProShares UltraShort MSCI Emerging Markets

   $ 130,917

ProShares UltraShort FTSE/Xinhua China 25

   $ 297,954

ProShares UltraShort MSCI Japan

   $ 10,633

ProShares UltraShort 7-10 Year Treasury

   $ 1,514

ProShares UltraShort 20+ Year Treasury

   $ 2,821

 

49


Table of Contents

Custodian

JPMorgan Chase Bank, N.A. acts as custodian to the Funds. JPMorgan Chase Bank is located at 4 MetroTech Center, Brooklyn, NY 11245.

Independent Registered Public Accounting Firm

PricewaterhouseCoopers LLP (“PwC”) serves as independent registered public accounting firm to the Fund. PwC provides audit services, tax return preparation and assistance, and consultation in connection with certain SEC filings. PwC’s address is 41 South High Street, Suite 2500, Columbus, OH 43215.

Legal Counsel

Ropes & Gray LLP, One International Place, Boston, MA 02110, serves as counsel to the Funds.

Distributor

SEI Investments Distribution Co. serves as the distributor and principal underwriter in all fifty states and the District of Columbia. Its address is One Freedom Valley Drive, Oaks, PA 19456. The Distributor has no role in determining the investment policies of the Trust or any of the Funds, or which securities are to be purchased or sold by the Trust or any of the Funds. For the fiscal years ended May 31, 2008, May 31, 2009 and May 31, 2010, ProShare Advisors paid $349,409, $533,379 and $1,358,368, respectively, to the Distributor as compensation for services.

Principal Financial Officer/Treasurer Services Agreement

The Trust has entered into an agreement with Foreside Management Services, LLC (“Foreside”), pursuant to which Foreside provides the Trust with the services of an individual to serve as the Trust’s Principal Financial Officer and Treasurer. Neither Foreside nor the Treasurer have a role in determining the investment policies of the Trust or Funds, or which securities are to be purchased or sold by the Trust or a Fund. The Trust pays Foreside an annual flat fee of $100,000 per year and an additional annual flat fee of $3,500 per Fund, and will reimburse Foreside for certain out-of-pocket expenses incurred by Foreside in providing services to the Trust. Foreside is located at Three Canal Plaza, Suite 100, Portland, ME 04101. For the fiscal years ended May 31, 2008, May 31, 2009 and May 31, 2010, the Trust paid $299,026, $353,560 and $378,951, respectively, to Foreside for services pursuant to its agreement.

Distribution and Service Plan

Shares will be continuously offered for sale by the Trust through the Distributor only in Creation Units, as described below under “Purchase and Issuance of Creation Units.” Shares in less than Creation Units are not distributed by the Distributor. The Distributor also acts as agent for the Trust. The Distributor will deliver a Prospectus to persons purchasing Shares in Creation Units and will maintain records of both orders placed with it and confirmations of acceptance furnished by it. The Distributor is a broker-dealer registered under the 1934 Act and a member of the Financial Industry Regulatory Authority, Inc. The Distributor has no role in determining the investment policies of the Funds or which securities are to be purchased or sold by the Funds. The Board has approved a Distribution and Service Plan under which each Fund may pay financial intermediaries such as broker-dealers and investment advisors (“Authorized Firms”) up to 0.25%, on an annualized basis, of average daily net assets of the Fund as reimbursement or compensation for distribution-related activities with respect to the Shares of the Fund and shareholder services. Under the Distribution and Service Plan, the Trust or the Distributor may enter into agreements (“Distribution and Service Agreements”) with Authorized Firms that purchase Shares on behalf of their clients. There are currently no plans to impose distribution fees.

 

50


Table of Contents

The Distribution and Service Plan and Distribution and Service Agreements will remain in effect for a period of one year and will continue in effect thereafter only if such continuance is specifically approved annually by a vote of the Trustees. All material amendments of the Distribution and Service Plan must also be approved by the Board. The Distribution and Service Plan may be terminated at any time by a majority of the Board or by a vote of a majority of the outstanding Shares, as defined under the 1940 Act, of the affected Fund. The Distribution and Service Agreements may be terminated at any time, without payment of any penalty, by vote of a majority of the Trustees or by a vote of a majority of the outstanding Shares, as defined under the 1940 Act, of the affected Fund on not less than 60 days’ written notice to any other party to the Distribution and Service Agreements. The Distribution and Service Agreements shall terminate automatically if assigned. The Board has determined that, in its judgment, there is a reasonable likelihood that the Distribution and Service Plan will benefit the Funds and holders of Shares of the Funds. In the Board’s quarterly review of the Distribution and Service Plan and Distribution and Service Agreements, the Trustees will consider their continued appropriateness and the level of compensation and/or reimbursement provided therein.

The Distribution and Service Plan is intended to permit the financing of a broad array of distribution-related activities and services, as well as shareholder services, for the benefit of investors. These activities and services are intended to make the Shares an attractive investment alternative, which may lead to increased assets, increased investment opportunities and diversification, and reduced per share operating expenses.

COSTS AND EXPENSES

Each Fund bears all expenses of its operations other than those assumed by ProShare Advisors or the Administrator. Fund expenses include: the investment advisory fee; management services fee; administrative fees, index receipt agent fees, principal financial officer/treasurer services fees; compliance service fees, anti-money laundering administration fees; custodian and accounting fees and expenses, legal and auditing fees; securities valuation expenses; fidelity bonds and other insurance premiums; expenses of preparing and printing prospectuses, product descriptions, confirmations, proxy statements, and shareholder reports and notices; registration fees and expenses; proxy and annual meeting expenses, if any; licensing fees; listing fees; all federal, state, and local taxes (including, without limitation, stamp, excise, income, and franchise taxes); organizational costs; and Independent Trustees’ fees and expenses.

ADDITIONAL INFORMATION CONCERNING SHARES

Organization and Description of Shares of Beneficial Interest

The Trust is a Delaware statutory trust and registered investment company. The Trust was organized on May 29, 2002, and has authorized capital of unlimited Shares of beneficial interest of no par value which may be issued in more than one class or series. Currently, the Trust consists of multiple separately managed series. The Board of Trustees may designate additional series of beneficial interest and classify Shares of a particular series into one or more classes of that series.

All Shares of the Trust are freely transferable. The Trust Shares do not have preemptive rights or cumulative voting rights, and none of the Shares have any preference to conversion, exchange, dividends, retirements, liquidation, redemption or any other feature. Trust Shares have equal voting rights, except that, in a matter affecting a particular series or class of Shares, only Shares of that series or class may be entitled to vote on the matter. Trust shareholders are entitled to require the Trust to redeem Creation Units of their Shares. The Declaration of Trust confers upon the Board of Trustees the power, by resolution, to alter the number of Shares constituting a Creation Unit or to specify that Shares of the Trust may be individually redeemable. The Trust reserves the right to adjust the stock prices of Shares of the Trust to maintain convenient trading ranges for investors. Any such adjustments would be accomplished through stock splits or reverse stock splits which would have no effect on the net assets of the applicable Fund.

 

51


Table of Contents

Under Delaware law, the Trust is not required to hold an annual shareholders meeting if the 1940 Act does not require such a meeting. Generally, there will not be annual meetings of Trust shareholders. Trust shareholders may remove Trustees from office by votes cast at a meeting of Trust shareholders or by written consent. If requested by shareholders of at least 10% of the outstanding Shares of the Trust, the Trust will call a meeting of Funds’ shareholders for the purpose of voting upon the question of removal of a Trustee of the Trust and will assist in communications with other Trust shareholders.

The Declaration of Trust of the Trust disclaims liability of the shareholders or the Officers of the Trust for acts or obligations of the Trust which are binding only on the assets and property of the Trust. The Declaration of Trust provides for indemnification of the Trust’s property for all loss and expense of any Funds shareholder held personally liable for the obligations of the Trust. The risk of a Trust shareholder incurring financial loss on account of shareholder liability is limited to circumstances where the Funds would not be able to meet the Trust’s obligations and this risk, thus, should be considered remote.

If a Fund does not grow to a size to permit it to be economically viable, the Fund may cease operations. In such an event, investors may be required to liquidate or transfer their investments at an inopportune time.

Book Entry Only System

The Depository Trust Company (“DTC”) acts as securities depositary for the Shares. The Shares of each Fund are represented by global securities registered in the name of DTC or its nominee and deposited with, or on behalf of, DTC. Except as provided below, certificates will not be issued for Shares.

DTC has advised the Trust as follows: it is a limited-purpose trust company organized under the laws of the State of New York, a member of the Federal Reserve System, a “clearing corporation” within the meaning of the New York Uniform Commercial Code and a “clearing agency” registered pursuant to the provisions of Section 17A of the 1934 Act. DTC was created to hold securities of its participants (“DTC Participants”) and to facilitate the clearance and settlement of securities transactions among the DTC Participants in such securities through electronic book-entry changes in accounts of the DTC Participants, thereby eliminating the need for physical movement of securities certificates. DTC Participants include securities brokers and dealers, banks, trust companies, clearing corporations and certain other organizations, some of whom (and/or their representatives) own DTC. More specifically, DTC is owned by a number of its DTC Participants and by the NYSE and the Financial Industry Regulatory Authority, Inc. Access to the DTC system is also available to others such as banks, brokers, dealers and trust companies that clear through or maintain a custodial relationship with a DTC Participant, either directly or indirectly (“Indirect Participants”). DTC agrees with and represents to DTC Participants that it will administer its book-entry system in accordance with its rules and by-laws and requirements of law. Beneficial ownership of Shares is limited to DTC Participants, Indirect Participants and persons holding interests through DTC Participants and Indirect Participants. Ownership of beneficial interests in Shares (owners of such beneficial interests are referred to herein as “Beneficial owners”) is shown on, and the transfer of ownership is effected only through, records maintained by DTC (with respect to DTC Participants) and on the records of DTC Participants (with respect to Indirect Participants and Beneficial owners that are not DTC Participants). Beneficial owners will receive from or through the DTC Participant a written confirmation relating to their purchase of Shares. The laws of some jurisdictions may require that certain purchasers of securities take physical delivery of such securities in definitive form. Such laws may impair the ability of certain investors to acquire beneficial interests in Shares.

Beneficial owners of Shares are not entitled to have Shares registered in their names, will not receive or be entitled to receive physical delivery of certificates in definitive form and are not considered the registered holder thereof. Accordingly, each Beneficial Owner must rely on the procedures of DTC, the DTC Participant and any Indirect Participant through which such Beneficial Owner holds its interests, to exercise any rights of a holder of Shares. The Trust understands that under existing industry practice, in the event the Trust requests any action of holders of Shares, or a Beneficial Owner desires to take any action that DTC, as the record owner of all

 

52


Table of Contents

outstanding Shares, is entitled to take, DTC would authorize the DTC Participants to take such action and that the DTC Participants would authorize the Indirect Participants and Beneficial owners acting through such DTC Participants to take such action and would otherwise act upon the instructions of Beneficial owners owning through them. As described above, the Trust recognizes DTC or its nominee as the owner of all Shares for all purposes. Conveyance of all notices, statements and other communications to Beneficial owners is effected as follows. Pursuant to the Depositary Agreement between the Trust and DTC, DTC is required to make available to the Trust upon request and for a fee to be charged to the Trust a listing of Shares holdings of each DTC Participant. The Trust shall inquire of each such DTC Participant as to the number of Beneficial owners holding Shares, directly or indirectly, through such DTC Participant. The Trust shall provide each such DTC Participant with copies of such notice, statement or other communication, in such form, number and at such place as such DTC Participant may reasonably request, in order that such notice, statement or communication may be transmitted by such DTC Participant, directly or indirectly, to such Beneficial owners. In addition, the Trust shall pay to each such DTC Participant a fair and reasonable amount as reimbursement for the expenses attendant to such transmittal, all subject to applicable statutory and regulatory requirements.

Distributions of Shares shall be made to DTC or its nominee, Cede & Co., as the registered holder of all Shares. DTC or its nominee, upon receipt of any such distributions, shall credit immediately DTC Participants’ accounts with payments in amounts proportionate to their respective beneficial interests in Shares as shown on the records of DTC or its nominee. Payments by DTC Participants to Indirect Participants and Beneficial owners of Shares held through such DTC Participants will be governed by standing instructions and customary practices, as is now the case with securities held for the accounts of customers in bearer form or registered in a “street name,” and will be the responsibility of such DTC Participants. The Trust has no responsibility or liability for any aspects of the records relating to or notices to Beneficial owners, or payments made on account of beneficial ownership interests in such Shares, or for maintaining, supervising or reviewing any records relating to such beneficial ownership interests or for any other aspect of the relationship between DTC and the DTC Participants or the relationship between such DTC Participants and the Indirect Participants and Beneficial owners owning through such DTC Participants.

DTC may determine to discontinue providing its service with respect to Shares at any time by giving reasonable notice to the Trust and discharging its responsibilities with respect thereto under applicable law. Under such circumstances, the Trust shall take action either to find a replacement for DTC to perform its functions at a comparable cost or, if such a replacement is unavailable, to issue and deliver printed certificates representing ownership of Shares, unless the Trust makes other arrangements with respect thereto satisfactory to the Exchange. In addition, certain brokers may make a dividend reinvestment service available to their clients. Brokers offering such services may require investors to adhere to specific procedures and timetables in order to participate. Investors interested in such a service should contact their broker for availability and other necessary details.

PROXY VOTING POLICY AND PROCEDURES

Background

The Board of Trustees has adopted policies and procedures with respect to voting proxies relating to portfolio securities of the Funds, pursuant to which the Board of Trustees has delegated responsibility for voting such proxies to the Advisor subject to the Board of Trustees’ continuing oversight.

Policies and Procedures

The Advisor’s proxy voting policies and procedures (the “Guidelines”) are designed to maximize shareholder value and protect shareowner interests when voting proxies. The Advisor’s Proxy Oversight and Brokerage Allocation Committee (the “Proxy Committee”) exercises and documents the Advisor’s responsibility with regard to voting of client proxies. The Proxy Committee is composed of representatives of the Advisor’s Compliance, Legal and Portfolio Management Departments.

 

53


Table of Contents

To assist the Advisor in its responsibility for voting proxies and the overall proxy voting process, the Advisor has retained RiskMetrics Group, Inc. (“RiskMetrics”) as an expert in the proxy voting and corporate governance area. RiskMetrics is a subsidiary of MSCI, Inc., an independent company that specializes in, among other things, providing a variety of proxy-related services to institutional investment managers, plan sponsors, custodians, consultants and other institutional investors. The services provided by RiskMetrics include in-depth research, global issuer analysis and voting recommendations as well as vote execution, reporting and record keeping. RiskMetrics issues quarterly reports for the Advisor to review to assure proxies are being voted properly. The Advisor and RiskMetrics also perform spot checks intra-quarter to match the voting activity with available shareholder meeting information. RiskMetrics’s management meets on a regular basis to discuss its approach to new developments and amendments to existing policies. Information on such developments or amendments in turn is provided to the Proxy Committee. The Proxy Committee reviews and, as necessary, may amend periodically the Guidelines to address new or revised proxy voting policies or procedures.

The Guidelines are maintained and implemented by RiskMetrics and are an extensive list of common proxy voting issues with recommended voting actions based on the overall goal of achieving maximum shareholder value and protection of shareholder interests. Generally, proxies are voted in accordance with the voting recommendations contained in the Guidelines. If necessary, the Advisor will be consulted by RiskMetrics on non-routine issues. Proxy issues identified in the Guidelines include but are not limited to:

 

   

Election of Directors—considering factors such as director qualifications, term of office and age limits.

 

   

Proxy Contests—considering factors such as voting for nominees in contested elections and reimbursement of expenses.

 

   

Election of Auditors—considering factors such as independence and reputation of the auditing firm.

 

   

Proxy Contest Defenses—considering factors such as board structure and cumulative voting.

 

   

Tender Offer Defenses—considering factors such as poison pills (stock purchase rights plans) and fair price provisions.

 

   

Miscellaneous Governance Issues—considering factors such as confidential voting and equal access.

 

   

Capital Structure—considering factors such as common stock authorization and stock distributions.

 

   

Executive and Director Compensation—considering factors such as performance goals and employee stock purchase plans.

 

   

State of Incorporation—considering factors such as state takeover statutes and voting on reincorporation proposals.

 

   

Mergers and Corporate Restructuring—considering factors such as spin-offs and asset sales.

 

   

Mutual Fund Proxy Voting—considering factors such as election of directors and proxy contests.

 

   

Consumer and Public Safety Issues—considering factors such as social and environmental issues as well as labor issues.

A full description of each guideline and voting policy is maintained by the Advisor, and a complete copy of the Guidelines is available upon request.

Conflicts of Interest

From time to time, proxy issues may pose a material conflict of interest between Fund shareholders and the Advisor, the underwriter or any affiliates thereof. Due to the limited nature of the Advisor’s activities (e.g., no underwriting business, no publicly traded affiliates, no investment banking activities and no research recommendations), conflicts of interest are likely to be infrequent. Nevertheless, it shall be the duty of the Proxy Committee to monitor potential conflicts of interest. In the event a conflict of interest arises, the Advisor will

 

54


Table of Contents

direct ISS to use its independent judgment to vote affected proxies in accordance with approved guidelines. The Proxy Committee will disclose to the Board of Trustees the voting issues that created the conflict of interest and the manner in which RiskMetrics voted such proxies.

Record of Proxy Voting

The Advisor, with the assistance of RiskMetrics, shall maintain for a period of at least five years a record of each proxy statement received and materials that were considered when the proxy was voted during the calendar year. Information on how the Funds voted proxies relating to portfolio securities for the 12-month (or shorter) period ended June 30 will be available (1) without charge, upon request, by calling the Advisor at 1-866-PRO-5125, (2) on the Trust’s website, and (3) on the SEC’s website at http://www.sec.gov.

PURCHASE AND REDEMPTION OF SHARES

The Trust issues and redeems Shares of each Fund only in aggregations of Creation Units.

For each Fund, except Ultra Russell3000, Ultra Nasdaq Biotechnology, Ultra KBW Regional Banking, Ultra MSCI EAFE, Ultra MSCI Emerging Markets, Ultra MSCI Europe, Ultra MSCI Pacific ex-Japan, Ultra MSCI Brazil, Ultra FTSE/Xinhua China 25, Ultra MSCI Japan, Ultra MSCI Mexico Investable Market, Ultra 7-10 Year Treasury, Ultra 20+ Year Treasury, UltraPro QQQ, UltraPro Dow30, UltraPro S&P500, UltraPro MidCap400, UltraPro Russell2000, Short Basic Materials, Short Real Estate, Short KBW Regional Banking, Short FTSE/Xinhua China 25, Short 20+ Year Treasury, UltraShort Russell3000, UltraShort Nasdaq Biotechnology, UltraShort MSCI Europe, UltraShort MSCI Pacific ex-Japan, UltraShort MSCI Brazil, UltraShort MSCI Mexico Investable Market, UltraPro Short QQQ, UltraPro Short Dow30, UltraPro Short S&P500, UltraPro Short MidCap400, UltraPro Short Russell2000 and Credit Suisse 130/30, a Creation Unit is comprised of 75,000 Shares.

For Ultra Russell3000, Ultra Nasdaq Biotechnology, Ultra KBW Regional Banking, Ultra MSCI EAFE, Ultra MSCI Emerging Markets, Ultra MSCI Europe, Ultra MSCI Pacific ex-Japan, Ultra MSCI Brazil, Ultra FTSE/Xinhua China 25, Ultra MSCI Japan, Ultra MSCI Mexico Investable Market, Ultra 7-10 Year Treasury, Ultra 20+ Year Treasury, UltraPro QQQ, UltraPro Dow30, UltraPro S&P500, UltraPro MidCap400, UltraPro Russell2000, Short Basic Materials, Short Real Estate, Short KBW Regional Banking, Short FTSE/Xinhua China 25, Short 20+ Year Treasury, UltraShort Russell3000, UltraShort Nasdaq Biotechnology, UltraShort MSCI Europe, UltraShort MSCI Pacific ex-Japan, UltraShort MSCI Brazil, UltraShort MSCI Mexico Investable Market, UltraPro Short QQQ, UltraPro Short Dow30, UltraPro Short S&P500, UltraPro Short MidCap400, UltraPro Short Russell2000 and Credit Suisse 130/30, a Creation Unit is comprised of 50,000 Shares.

The value of such Creation Unit for each Fund except Ultra Russell3000, Ultra Nasdaq Biotechnology, Ultra KBW Regional Banking, Ultra MSCI EAFE, Ultra MSCI Emerging Markets, Ultra MSCI Europe, Ultra MSCI Pacific ex-Japan, Ultra MSCI Brazil, Ultra FTSE/Xinhua China 25, Ultra MSCI Japan, Ultra MSCI Mexico Investable Market, Ultra 7-10 Year Treasury, Ultra 20+ Year Treasury, UltraPro QQQ, UltraPro Dow30, UltraPro S&P500, UltraPro MidCap400, UltraPro Russell2000, UltraPro Short QQQ, UltraPro Short Dow30, Short Basic Materials, Short Real Estate, Short KBW Regional Banking, Short FTSE/Xinhua China 25, Short 20+ Year Treasury, UltraShort Russell3000, UltraShort Nasdaq Biotechnology, UltraShort MSCI Europe, UltraShort MSCI Pacific ex-Japan, UltraShort MSCI Brazil, UltraShort MSCI Mexico Investable Market, UltraPro Short S&P500, UltraPro Short MidCap400, UltraPro Short Russell2000 and Credit Suisse 130/30 as of each such Fund’s inception was $5,250,000.

The value of such Creation Unit for UltraPro QQQ, UltraPro Dow30, UltraPro S&P500, UltraPro MidCap400, UltraPro Russell2000, UltraPro Short QQQ, UltraPro Short Dow30, UltraPro Short S&P 500, UltraPro Short MidCap400 and UltraPro Short Russell2000 as of each such Fund’s inception was $4,000,000.

 

55


Table of Contents

The value of such Creation Unit for Ultra 7-10 Year Treasury and Ultra 20+ Year Treasury as of each such Fund’s inception was $3,500,000.

The value of such Creation Unit for Ultra Nasdaq Biotechnology, Ultra KBW Regional Banking, Ultra MSCI EAFE, Ultra MSCI Emerging Markets, Ultra FTSE/Xinhua China 25, Ultra MSCI Japan, Short KBW Regional Banking, UltraShort Nasdaq Biotechnology, UltraShort MSCI Brazil and UltraShort MSCI Mexico Investable Market as of each such Fund’s inception was $3,000,000.

The value of such Creation Unit for Short Basic Materials, Short Real Estate, Short FTSE/Xinhua China 25 and Short 20+ Year Treasury as of each such Fund’s inception was $2,500,000.

The value of such Creation Unit for Ultra Russell3000, UltraShort Russell3000, UltraShort MSCI Europe, UltraShort MSCI Pacific ex-Japan and Credit Suisse 130/30 as of each such Fund’s inception was $2,000,000.

The value of such Creation Unit for Ultra MSCI Europe, Ultra MSCI Pacific ex-Japan, Ultra MSCI Brazil and Ultra MSCI Mexico Investable Market as of each such Fund’s inception was $1,500,000.

The Board of Trustees of the Trust reserves the right to declare a split or a consolidation in the number of Shares outstanding of any Fund of the Trust, and may make a corresponding change in the number of Shares constituting a Creation Unit, in the event that the per Shares price in the secondary market rises (or declines) to an amount that falls outside the range deemed desirable by the Board. See “Purchase and Issuance of Creation Units” and “Redemption of Creation Units” below.

Purchase and Issuance of Creation Units

The Trust issues and sells Shares only in Creation Units on a continuous basis through the Distributor, without a sales load, at their NAV next determined after receipt, on any Business Day (as defined herein), of an order in proper form.

A “Business Day” with respect to each Fund is any day on which the NYSE is open for business.

Creation Units of Shares may be purchased only by or through a DTC Participant that has entered into an Authorized Participant Agreement with the Distributor. Such Authorized Participant will agree pursuant to the terms of such Authorized Participant Agreement on behalf of itself or any investor on whose behalf it will act, as the case may be, to certain conditions, including that such Authorized Participant will make available an amount of cash sufficient to pay the Balancing Amount and the transaction fee described below. The Authorized Participant may require the investor to enter into an agreement with such Authorized Participant with respect to certain matters, including payment of the Balancing Amount. Investors who are not Authorized Participants must make appropriate arrangements with an Authorized Participant. Investors should be aware that their particular broker may not be a DTC Participant or may not have executed an Authorized Participant Agreement, and that therefore orders to purchase Creation Units of Shares may have to be placed by the investor’s broker through an Authorized Participant. As a result, purchase orders placed through an Authorized Participant may result in additional charges to such investor. The Trust does not expect to enter into an Authorized Participant Agreement with more than a small number of DTC Participants.

Portfolio Deposit (Alpha ProShares and Ultra ProShares only)

The consideration for purchase of a Creation Unit of Shares of an Ultra ProShares or Alpha ProShares generally consists of the in-kind deposit of a designated portfolio of equity securities (“Deposit Securities”) constituting a representation of the Underlying Index for the Ultra ProShares or Alpha ProShares, the Balancing Amount, and the appropriate transaction fee (collectively, the “Portfolio Deposit”). The Balancing Amount will be the amount equal to the differential, if any, between the total aggregate market value of the Deposit Securities

 

56


Table of Contents

and the NAV of the Creation Units being purchased and will be paid to, or received from, the Trust after the NAV has been calculated.

The Index Receipt Agent makes available through the NSCC on each Business Day, either immediately prior to the opening of business on the Exchange or the night before, the list of the names and the required number of shares of each Deposit Security to be included in the current Portfolio Deposit (based on information at the end of the previous Business Day) for each Ultra ProShares or Alpha ProShares. Such Portfolio Deposit is applicable, subject to any adjustments as described below, in order to effect purchases of Creation Units of Shares of a given Ultra ProShares or Alpha ProShares until such time as the next-announced Portfolio Deposit composition is made available.

The identity and number of shares of the Deposit Securities required for a Portfolio Deposit for each Fund changes as rebalancing adjustments and corporate action events are reflected from time to time by ProShare Advisors with a view to the investment objective of the Ultra ProShares or Alpha ProShares. The composition of the Deposit Securities may also change in response to adjustments to the weighting or composition of the securities constituting the relevant securities index. In addition, the Trust reserves the right to permit or require the substitution of an amount of cash (i.e., a “cash in lieu” amount) to be added to the Balancing Amount to replace any Deposit Security which may not be available in sufficient quantity for delivery or for other similar reasons. The adjustments described above will reflect changes, known to ProShare Advisors on the date of announcement to be in effect by the time of delivery of the Portfolio Deposit, in the composition of the subject index being tracked by the relevant Ultra ProShares or Alpha ProShares, or resulting from stock splits and other corporate actions.

In addition to the list of names and numbers of securities constituting the current Deposit Securities of a Portfolio Deposit, on each Business Day, the Balancing Amount effective through and including the previous Business Day, per outstanding Share of each Ultra ProShares or Alpha ProShares, will be made available.

Shares may be issued in advance of receipt by the Trust of all or a portion of the applicable Deposit Securities as described below. In these circumstances, the initial deposit will have a greater value than the NAV of the Shares on the date the order is placed in proper form since, in addition to the available Deposit Securities, cash must be deposited in an amount equal to the sum of (i) the Balancing Amount, plus (ii) 115% of the market value of the undelivered Deposit Securities (the “Additional Cash Deposit”). An additional amount of cash shall be required to be deposited with the Trust, pending delivery of the missing Deposit Securities to the extent necessary to maintain the Additional Cash Deposit with the Trust in an amount at least equal to 115% of the daily mark-to-market value of the missing Deposit Securities. The Participation Agreement will permit the Trust to buy the missing Deposit Securities at any time. Authorized Participants will be liable to the Trust for the costs incurred by the Trust in connection with any such purchases. These costs will be deemed to include the amount by which the actual purchase price of the Deposit Securities exceeds the market value of such Deposit Securities on the day the purchase order was deemed received by the Distributor plus the brokerage and related transaction costs associated with such purchases. The Trust will return any unused portion of the Additional Cash Deposit once all of the missing Deposit Securities have been properly received by the Custodian Bank or purchased by the Trust and deposited into the Trust. In addition, a transaction fee, as listed below, will be charged in all cases. The delivery of Shares so purchased will occur no later than the third Business Day following the day on which the purchase order is deemed received by the Distributor.

All questions as to the number of shares of each security in the Deposit Securities and the validity, form, eligibility and acceptance for deposit of any securities to be delivered shall be determined by the Trust, and the Trust’s determination shall be final and binding.

Cash Purchase Amount (Short ProShares only)

Creation Units of the Short ProShares will be sold only for cash (“Cash Purchase Amount”). Creation Units are sold at their NAV plus a transaction fee, as described below, except that, for the ProShares Short

 

57


Table of Contents

International, purchase orders transmitted by mail must be received by the Distributor by the close of ETF trading on the Exchange (ordinarily 4:15 pm. Eastern time).

Purchases through the Clearing Process (Alpha ProShares and Ultra ProShares only)

An Authorized Participant may place an order to purchase (or redeem) Creation Units (i) through the Continuous Net Settlement clearing processes of NSCC as such processes have been enhanced to effect purchases (and redemptions) of Creation Units, such processes being referred to herein as the “Clearing Process,” or (ii) outside the Clearing Process. To purchase or redeem through the Clearing Process, an Authorized Participant must be a member of NSCC that is eligible to use the Continuous Net Settlement system. For purchase orders placed through the Clearing Process, the Authorized Participant Agreement authorizes the Distributor to transmit through the Funds’ transfer agent (the “Transfer Agent”) to NSCC, on behalf of an Authorized Participant, such trade instructions as are necessary to effect the Authorized Participant’s purchase order. Pursuant to such trade instructions to NSCC, the Authorized Participant agrees to deliver the requisite Deposit Securities and the Balancing Amount to the Trust, together with the Transaction Fee and such additional information as may be required by the Distributor. A purchase order must be received by the Distributor at 4:00 p.m. Eastern time if transmitted by mail or by 3:00 p.m. Eastern time if transmitted by telephone, facsimile or other electronic means permitted under the Participant Agreement in order to receive that day’s Closing NAV per Share.

Purchases Outside the Clearing Process

An Authorized Participant that wishes to place an order to purchase Creation Units outside the Clearing Process must state that it is not using the Clearing Process and that the purchase instead will be effected through a transfer of securities and cash directly through DTC. All purchases of the Short ProShares will be settled outside the Clearing Process. Purchases (and redemptions) of Creation Units of the Alpha ProShares and Ultra ProShares settled outside the Clearing Process will be subject to a higher Transaction Fee than those settled through the Clearing Process. Purchase orders effected outside the Clearing Process are likely to require transmittal by the Authorized Participant earlier on the Transmittal Date than orders effected using the Clearing Process. Those persons placing orders outside the Clearing Process should ascertain the deadlines applicable to DTC and the Federal Reserve Bank wire system by contacting the operations department of the broker or depository institution effectuating such transfer of Deposit Securities and Balancing Amount (for the Alpha ProShares and Ultra ProShares), or of the Cash Purchase Amount (for the Short ProShares) together with the applicable Transaction Fee.

Rejection of Purchase Orders

The Trust reserves the absolute right to reject a purchase order transmitted to it by the Distributor in respect of any Fund if (a) the purchaser or group of purchasers, upon obtaining the Shares ordered, would own 80% or more of the currently outstanding Shares of any Fund; (b) for the Alpha ProShares and Ultra ProShares only, the Deposit Securities delivered are not as specified by ProShare Advisors and ProShare Advisors has not consented to acceptance of an in-kind deposit that varies from the designated Deposit Securities; (c) for the Alpha ProShares and Ultra ProShares only, acceptance of the purchase transaction order would have certain adverse tax consequences to the Fund; (d) the acceptance of the purchase transaction order would, in the opinion of counsel, be unlawful; (e) the acceptance of the purchase order transaction would otherwise, in the discretion of the Trust or ProShare Advisors, have an adverse effect on the Trust or the rights of beneficial owners; (f) the value of a Cash Purchase Amount, or the value of the Balancing Amount to accompany an in-kind deposit, exceeds a purchase authorization limit extended to an Authorized Participant by the custodian and the Authorized Participant has not deposited an amount in excess of such purchase authorization with the custodian prior to the relevant cut-off time for the Fund on the Transmittal Date; or (g) in the event that circumstances outside the control of the Trust, the Distributor and ProShare Advisors make it impractical to process purchase orders. The Trust shall notify a prospective purchaser of its rejection of the order of such person. The Trust and the

 

58


Table of Contents

Distributor are under no duty, however, to give notification of any defects or irregularities in the delivery of purchase transaction orders nor shall either of them incur any liability for the failure to give any such notification.

Redemption of Creation Units

Shares may be redeemed only in Creation Units at their NAV next determined after receipt of a redemption request in proper form by the Distributor on any Business Day. The Trust will not redeem Shares in amounts less than Creation Units. Beneficial owners also may sell Shares in the secondary market, but must accumulate enough Shares to constitute a Creation Unit in order to have such Shares redeemed by the Trust. There can be no assurance, however, that there will be sufficient liquidity in the public trading market at any time to permit assembly of a Creation Unit of Shares. Investors should expect to incur brokerage and other costs in connection with assembling a sufficient number of Shares to constitute a redeemable Creation Unit.

Fund Securities (Alpha ProShares and Ultra ProShares only)

With respect to each Ultra ProShares and Alpha ProShares, ProShare Advisors makes available through the NSCC immediately prior to the opening of business on the Exchange on each day that the Exchange is open for business the Portfolio Securities that will be applicable (subject to possible amendment or correction) to redemption requests received in proper form (as defined below) on that day (“Fund Securities”). These securities may, at times, not be identical to Deposit Securities which are applicable to a purchase of Creation Units.

The redemption proceeds for a Creation Unit generally consist of Fund Securities, as announced by ProShare Advisors through the NSCC on any Business Day, plus the Balancing Amount. The redemption transaction fee described below is deducted from such redemption proceeds.

Cash Redemption Amount (Short ProShares only)

The redemption proceeds for a Creation Unit of a Short ProShares will consist solely of cash in an amount equal to the NAV of the Shares being redeemed, as next determined after a receipt of a request in proper form, less the redemption transaction fee described below (“Cash Redemption Amount”).

Placement of Redemption Orders Using Clearing Process

Orders to redeem Creation Units of Funds through the Clearing Process must be delivered through an Authorized Participant that is a member of NSCC that is eligible to use the Continuous Net Settlement System. A redemption order must be received by the Distributor prior to 4:00 p.m. Eastern time if transmitted by mail or by 3:00 p.m. Eastern time if transmitted by telephone, facsimile or other electronic means permitted under the Participant Agreement in order to receive that day’s closing NAV per Share. All other procedures set forth in the Participant Agreement must be followed in order for you to receive the NAV determined on that day. The requisite Fund Securities and the Balancing Amount (for the Alpha ProShares and Ultra ProShares) or the Cash Redemption Amount (for the Short ProShares) will be transferred by the third (3 rd ) NSCC Business Day following the date on which such request for redemption is deemed received.

Placement of Redemption Orders Outside Clearing Process

Orders to redeem Creation Units of Funds outside the Clearing Process must be delivered through a DTC Participant that has executed the Participant Agreement. A DTC Participant who wishes to place an order for redemption of Creation Units of a Fund to be effected outside the Clearing Process need not be a “participating party” under the Authorized Participant Agreement, but such orders must state that the DTC Participant is not using the Clearing Process and that redemption of Creation Units will instead be effected through transfer of Shares directly through DTC. A redemption order must be received by the Distributor prior to 4:00 p.m. Eastern

 

59


Table of Contents

time if transmitted by mail or by 3:00 p.m. Eastern time if transmitted by telephone, facsimile or other electronic means permitted under the Authorized Participant Agreement in order to receive that day’s closing NAV per Share. All other procedures set forth in the Authorized Participant Agreement must be followed in order for you to receive the NAV determined on that day. The order must be accompanied or preceded by the requisite number of Shares of Funds specified in such order, which delivery must be made through DTC to the Custodian by the third Business Day following such Transmittal Date (“DTC Cut-Off Time”). All other procedures set forth in the Authorized Participant Agreement must be properly followed.

After the Transfer Agent has deemed an order for redemption outside the Clearing Process received, the Transfer Agent will initiate procedures to transfer the requisite Fund Securities (for the Alpha ProShares and Ultra ProShares), which are expected to be delivered within three Business Days and the Cash Redemption Amount (for all Funds) by the third Business Day following the Transmittal Date on which such redemption order is deemed received by the Transfer Agent.

In certain instances, Authorized Participants may create and redeem Creation Unit aggregations of the same Fund on the same trade date. In this instance, the Trust reserves the right to settle these transactions on a net basis.

Redemptions in Cash

For Alpha ProShares and Ultra ProShares, if it is not possible to effect deliveries of the Fund Securities, the Fund may in its discretion exercise its option to redeem such Shares in cash, and the redeeming shareholder will be required to receive its redemption proceeds in cash. In addition, an investor may request a redemption in cash which the Alpha ProShares and Ultra ProShares may, in their sole discretion, permit. In either case, the investor will receive a cash payment equal to the NAV of its Shares based on the NAV of Shares of the relevant Fund next determined after the redemption request is received in proper form (minus a redemption transaction fee and additional charge for requested cash redemptions specified above, to offset the Fund’s brokerage and other transaction costs associated with the disposition of Fund Securities). The Fund may also, in its sole discretion, upon request of a shareholder, provide such redeemer a portfolio of securities which differs from the exact composition of the Fund Securities but does not differ in NAV.

For Short ProShares, all redemptions will be in cash.

The right of redemption may be suspended or the date of payment postponed with respect to any Fund (1) for any period during which the Exchange is closed (other than customary weekend and holiday closings); (2) for any period during which trading on the Exchange is suspended or restricted; (3) for any period during which an emergency exists as a result of which disposal of the shares of the Fund’s portfolio securities or determination of its NAV is not reasonably practicable; or (4) in such other circumstance as is permitted by the SEC.

Transaction Fees

Transaction fees payable to the Trust are imposed to compensate the Trust for the transfer and other transaction costs of a Fund associated with the issuance and redemption of Creation Units of Shares. There is a fixed and a variable component to the total Transaction Fee. A fixed Transaction Fee is applicable to each creation or redemption transaction, regardless of the number of Creation Units purchased or redeemed. In addition, a variable Transaction Fee equal to a percentage of the value of each Creation Unit purchased or redeemed is applicable to each creation or redemption transaction.

Purchasers of Creation Units of Alpha ProShares and Ultra ProShares for cash are required to pay an additional charge to compensate the relevant Fund for brokerage and market impact expenses relating to investing in portfolios securities. Where the Trust permits an in-kind purchaser to substitute cash in lieu of

 

60


Table of Contents

depositing a portion of the Deposit Securities, the purchaser will be assessed an additional charge for cash purchases.

Purchasers of Shares in Creation Units are responsible for the costs of transferring the securities constituting the Deposit Securities to the account of the Trust. Investors will also bear the costs of transferring securities from the Fund to their account or on their order. Investors who use the services of a broker or other such intermediary may be charged a fee for such services.

Determination of NAV

NAV per Share for each Fund is computed by dividing the value of the net assets of such Fund (i.e., the value of its total assets less total liabilities) by the total number of Shares outstanding, rounded to the nearest cent. Expenses and fees, including the management and administration fees, are accrued daily and taken into account for purposes of determining NAV. The NAV of each Fund is determined as of the close of the regular trading session of the Exchange (ordinarily 4:00 p.m. Eastern time) on each day that the Exchange is open. The NAV of each of the Ultra Fixed-Income ProShares and Short Fixed-Income ProShares is calculated by J.P. Morgan Investor Services Co. and determined at 3:00 p.m. (Eastern time) each business day when the bond markets are open for trading.

Continuous Offering

The method by which Creation Units of Shares are created and traded may raise certain issues under applicable securities laws. Because new Creation Units of Shares are issued and sold by the Trust on an ongoing basis, at any point a “distribution,” as such term is used in the 1933 Act, may occur. Broker-dealers and other persons are cautioned that some activities on their part may, depending on the circumstances, result in their being deemed participants in a distribution in a manner which could render them statutory underwriters and subject them to the prospectus delivery and liability provisions of the 1933 Act. For example, a broker-dealer firm or its client may be deemed a statutory underwriter if it takes Creation Units after placing an order with the Distributor, breaks them down into constituent Shares and sells some or all of the Shares comprising such Creation Units directly to its customers; or if it chooses to couple the creation of a supply of new Shares with an active selling effort involving solicitation of secondary market demand for Shares. A determination of whether a person is an underwriter for the purposes of the 1933 Act depends upon all the facts and circumstances pertaining to that person’s activities. Thus, the examples mentioned above should not be considered a complete description of all the activities that could lead to a categorization as an underwriter. Broker-dealer firms should also note that dealers who are effecting transactions in Shares, whether or not participating in the distribution of Shares, are generally required to deliver a prospectus. This is because the prospectus delivery exemption in Section 4(3) of the 1933 Act is not available in respect of such transactions as a result of Section 24(d) of the 1940 Act. The Trust has been granted an exemption by the SEC from this prospectus delivery obligation in ordinary secondary market transactions involving Shares under certain circumstances, on the condition that purchasers of Shares are provided with a product description of the Shares. Broker-dealer firms should note that dealers who are not “underwriters” but are participating in a distribution (as contrasted to ordinary secondary market transaction), and thus dealing with Shares that are part of an “unsold allotment” within the meaning of section 4(3)(C) of the 1933 Act, would be unable to take advantage of the prospectus delivery exemption provided by section 4(3) of the 1933 Act. Firms that incur a prospectus-delivery obligation with respect to Shares are reminded that under 1933 Act Rule 153 a prospectus delivery obligation under Section 5(b)(2) of the 1933 Act owed to a national securities exchange member in connection with a sale on the national securities exchange is satisfied by the fact that the Fund’s prospectus is available at the national securities exchange on which the Shares of such Fund trade upon request. The prospectus delivery mechanism provided in Rule 153 is only available with respect to transactions on a national securities exchange and not with respect to “upstairs” transactions.

 

61


Table of Contents

TAXATION

Overview

Set forth below is a discussion of certain U.S. federal income tax issues concerning the Funds and the purchase, ownership, and disposition of a Fund’s Shares. This discussion does not purport to be complete or to deal with all aspects of federal income taxation that may be relevant to shareholders in light of their particular circumstances, nor to certain types of shareholders subject to special treatment under the federal income tax laws (for example, life insurance companies, banks and other financial institutions, and IRAs and other retirement plans). This discussion is based upon present provisions of the Code, the regulations promulgated thereunder, and judicial and administrative ruling authorities, all of which are subject to change, which change may be retroactive. Prospective investors should consult their own tax advisors with regard to the federal tax consequences of the purchase, ownership, or disposition of a Fund’s Shares, as well as the tax consequences arising under the laws of any state, foreign country, or other taxing jurisdiction.

Each Fund intends to elect and to qualify each year to be treated as a RIC under Subchapter M of the Code. A RIC generally is not subject to federal income tax on income and gains distributed in a timely manner to its shareholders. To qualify for treatment as a RIC, each Fund generally must, among other things:

(a) derive in each taxable year at least 90% of its gross income from (i) dividends, interest, payments with respect to certain securities loans and gains from the sale or other disposition of stock, securities or foreign currencies, or other income (including but not limited to gains from options, futures, or forward contracts) derived with respect to its business of investing in such stock, securities or currencies, and (ii) net income derived from interests in “qualified publicly traded partnerships” as described below (the income described in this subparagraph (a), “Qualifying Income”);

(b) diversify its holdings so that, at the end of each quarter of a Fund’s taxable year (or by the end of the 30-day period following the close of such quarter), (i) at least 50% of the market value of the Fund’s assets is represented by cash and cash items, U.S. government securities, the securities of other RICs and other securities, with such other securities limited, in respect of any one issuer, to a value not greater than 5% of the value of the Fund’s total assets and to an amount not greater than 10% of the outstanding voting securities of such issuer, and (ii) not more than 25% of the value of its total assets is invested in (x) the securities (other than U.S. government securities and the securities of other RICs) of any one issuer or of two or more issuers that the fund controls and that are engaged in the same, similar or related trades or businesses, or (y) the securities of one or more qualified publicly traded partnerships (as defined below); and

(c) distribute with respect to each taxable year at least 90% of the sum of its investment company taxable income (as that term is defined in the Code without regard to the deduction for dividends paid—generally, taxable ordinary income and the excess, if any, of net short-term capital gains over net long-term capital losses) and net tax-exempt interest income, for such year.

In general, for purposes of the 90% of gross income requirement described in subparagraph (a) above, income derived from a partnership will be treated as Qualifying Income only to the extent such income is attributable to items of income of the partnership which would be Qualifying Income if realized directly by the RIC. However, 100% of the net income of a RIC derived from an interest in a “qualified publicly traded partnership” (defined as a partnership (x) interests in which are traded on an established securities market or readily tradable on a secondary market or the substantial equivalent thereof, (y) that derives at least 90% of its income from the passive income sources defined in Code section 7704(d) and (z) that derives less than 90% of its income from the Qualifying Income described in clause (i) of subparagraph (a) above) will be treated as Qualifying Income. In addition, although in general the passive loss rules of the Code do not apply to RICs, such rules do apply to a RIC with respect to items attributable to an interest in a qualified publicly traded partnership.

For purposes of meeting the diversification requirements described in subparagraph (b) above, the term “outstanding voting securities of such issuer” will include the equity securities of a qualified publicly traded

 

62


Table of Contents

partnership. Also, for purposes of the diversification test in (b) above, the identification of the issuer (or, in some cases, issuers) of a particular Fund investment can depend on the terms and conditions of that investment. In some cases, identification of the issuer (or issuers) is uncertain under current law, and an adverse determination or future guidance by the Internal Revenue Service (“IRS”) with respect to identification of the issuer for a particular type of investment may adversely affect the Fund’s ability to meet the diversification test in (b) above. If, in any taxable year, a Fund were to fail to qualify for taxation as a RIC under the Code, the Fund would be subject to tax on its taxable income at corporate rates, and all distributions from earnings and profits, including distributions of net tax-exempt income and net long-term capital gain (if any), would be taxable to shareholders as dividend income. Distributions from the Fund would not be deductible by the Fund in computing its taxable income. In addition, in order to requalify for taxation as a RIC, the Fund may be required to recognize unrealized gains, pay substantial taxes and interest, and make certain distributions.

As noted above, if a Fund qualifies as a RIC that is accorded special tax treatment, the Fund will not be subject to federal income tax on income distributed in a timely manner to its shareholders in the form of dividends (including Capital Gain Dividends, as defined below).

Amounts not distributed on a timely basis in accordance with a prescribed formula are subject to a nondeductible 4% excise tax at the Fund level. To avoid the tax, each Fund must distribute during each calendar year an amount equal to the sum of (1) at least 98% of its ordinary income (not taking into account any capital gains or losses) for the calendar year, (2) at least 98% of its capital gains in excess of its capital losses (adjusted for certain ordinary losses) for a one-year period generally ending on October 31 of the calendar year, and (3) all such ordinary income and capital gains that were not distributed in previous years. For this purpose, a Fund will be treated as having distributed any amount on which it has been subject to corporate income tax in the taxable year ending within the calendar year. Each Fund intends generally to make distributions sufficient to avoid imposition of the 4% excise tax, although there can be no assurance that the Funds will be able to do so.

A distribution will be treated as paid on December 31 of a calendar year if it is declared by a Fund in October, November or December of that year with a record date in such a month and paid by the Fund during January of the following year. Such distributions will be taxable to shareholders in the calendar year in which the distributions are declared, rather than the calendar year in which the distributions are received.

Options, Futures, Forward Contracts and Swaps

Regulated futures contracts and certain options (namely, non-equity options and dealer equity options) in which a Fund may invest may be “section 1256 contracts.” Gains (or losses) on these contracts generally are considered to be 60% long-term and 40% short-term capital gains or losses; however foreign currency gains or losses arising from certain section 1256 contracts may be ordinary in character (see “Foreign Currency Transactions” below). Also, section 1256 contracts held by a Fund at the end of each taxable year (and for purposes of the 4% excise tax, on certain other dates prescribed in the Code) are “marked-to-market” with the result that unrealized gains or losses are treated as though they were realized.

The tax treatment of a payment made or received on a swap to which a Fund is a party, and in particular whether such payment is, in whole or in part, capital or ordinary in character, will vary depending upon the terms of the particular swap contract.

Transactions in options, futures, forward contracts and swaps undertaken by the Funds may result in “straddles” for federal income tax purposes. The straddle rules may affect the character of gains (or losses) realized by a Fund, and losses realized by the Fund on positions that are part of a straddle may be deferred under the straddle rules, rather than being taken into account in calculating taxable income for the taxable year in which the losses are realized. In addition, certain carrying charges (including interest expense) associated with positions in a straddle may be required to be capitalized rather than deducted currently. Certain elections that a Fund may make with respect to its straddle positions may also affect the amount, character and timing of the recognition of gains or losses from the affected positions.

 

63


Table of Contents

Because only a few regulations implementing the straddle rules have been promulgated, the consequences of such transactions to the Funds are not entirely clear. The straddle rules may increase the amount of short-term capital gain realized by a Fund, which is taxed as ordinary income when distributed to shareholders. Because application of the straddle rules may affect the character of gains or losses, defer losses and/or accelerate the recognition of gains or losses from the affected straddle positions, the amount which must be distributed to shareholders as ordinary income or long-term capital gain may be increased or decreased substantially as compared to a fund that did not engage in such transactions.

More generally, investments by a Fund in options, futures, forward contracts, swaps and other derivative financial instruments are subject to numerous special and complex tax rules. These rules could affect whether gains and losses recognized by a Fund are treated as ordinary or capital, accelerate the recognition of income or gains to a Fund and defer or possibly prevent the recognition or use of certain losses by a Fund. The rules could, in turn, affect the amount, timing or character of the income distributed to shareholders by a Fund. In addition, because the application of these rules may be uncertain under current law, an adverse determination or future IRS guidance with respect to these rules may affect whether a Fund has made sufficient distributions and otherwise satisfied the relevant requirements to maintain its qualification as a RIC and avoid a Fund-level tax.

Constructive Sales

Under certain circumstances, each Fund may recognize gain from a constructive sale of an “appreciated financial position” it holds if it enters into a short sale, forward contract or other transaction that substantially reduces the risk of loss with respect to the appreciated position. In that event, each Fund would be treated as if it had sold and immediately repurchased the property and would be taxed on any gain (but would not recognize any loss) from the constructive sale. The character of gain from a constructive sale would depend upon each Fund’s holding period in the property. Appropriate adjustments would be made in the amount of any gain or loss subsequently realized on the position to reflect the gain recognized on the constructive sale. Loss from a constructive sale would be recognized when the property was subsequently disposed of, and its character would depend on the Fund’s holding period and the application of various loss deferral provisions of the Code. Constructive sale treatment does not generally apply to a transaction if such transaction is closed before the end of the 30th day after the close of the Fund’s taxable year and the Fund holds the appreciated financial position throughout the 60-day period beginning with the day such transaction closed. The term “appreciated financial position” excludes any position that is “mark-to-market.”

Original Issue Discount; Market Discount

Certain debt securities acquired by a Fund may be treated as debt securities that were originally issued at a discount. Generally, the amount of the original issue discount is treated as interest income and is included in taxable income (and required to be distributed by the Fund) over the term of the debt security, even though payment of that amount is not received until a later time, usually when the debt security matures. If a Fund purchases a debt security on a secondary market at a price lower than its stated redemption price, the excess of the stated redemption price over the purchase price is “market discount.” Generally, any gain realized on the disposition of, and any partial payment of principal on, a debt security having market discount is treated as ordinary income to the extent the gain, or principal payment, does not exceed the “accrued market discount” on the debt security. Market discount generally accrues in equal daily installments.

Foreign Investments and Taxes

Investment income and gains received by a Fund from foreign investments may be subject to foreign withholding and other taxes, which could decrease the Fund’s return on those investments. The effective rate of foreign taxes to which a Fund will be subject depends on the specific countries in which its assets will be invested and the extent of the assets invested in each such country and, therefore, cannot be determined in advance. To allow shareholders to claim a credit or deduction with respect to foreign taxes incurred by the Fund,

 

64


Table of Contents

a Fund that is permitted to do so may elect to “pass through” to its investors the amount of foreign income taxes paid by the Fund.

Foreign Currency Transactions

Gains or losses attributable to fluctuations in exchange rates that occur between the time a Fund accrues income or other receivables or accrues expenses or other liabilities denominated in a foreign currency and the time the Fund actually collects such receivables or pays such liabilities generally are treated as ordinary income or ordinary loss. Similarly, on disposition of some investments, including debt securities and certain forward contracts denominated in a foreign currency, gains or losses attributable to fluctuations in the value of the foreign currency between the acquisition and disposition of the position also are treated as ordinary income or loss. In certain circumstances, a Fund may elect to treat foreign currency gain or loss attributable to a forward contract, a futures contract or an option as capital gain or loss. Furthermore, foreign currency gain or loss arising from certain types of section 1256 contracts is treated as capital gain or loss, although a Fund may elect to treat foreign currency gain or loss from such contracts as ordinary in character. These gains and losses, referred to under the Code as “section 988” gains or losses, increase or decrease the amount of a Fund’s investment company taxable income available (and required) to be distributed to its shareholders as ordinary income. If a Fund’s section 988 losses exceed other investment company taxable income during a taxable year, the Fund would not be able to make any ordinary dividend distributions, or distributions made before the losses were realized would be recharacterized as a return of capital to shareholders, rather than as ordinary dividends, thereby reducing each shareholder’s basis in his or her Fund Shares.

Passive Foreign Investment Companies

The Funds may invest in shares of foreign corporations that are classified under the Code as passive foreign investment companies (“PFICs”). In general, a foreign corporation is classified as a PFIC if at least one-half of its assets constitute investment-type assets, or 75% or more of its gross income is investment-type income. Certain distributions from a PFIC, as well as gain from the sale of PFIC shares, are treated as “excess distributions.” Excess distributions are taxable as ordinary income even though, absent application of the PFIC rules, certain excess distributions might have been classified as capital gains. If a Fund receives an excess distribution with respect to PFIC stock, the Fund itself may be subject to a tax on a portion of the excess distribution, whether or not the corresponding income is distributed by the Fund to shareholders. In general, under the PFIC rules, an excess distribution is treated as having been realized ratably over the period during which the Fund held the PFIC shares. Each Fund will itself be subject to tax on the portion of an excess distribution that is allocated to prior taxable years without the ability to reduce such tax by making distributions to Fund shareholders, and an interest factor will be added to the tax as if the tax had been payable in such prior taxable years.

The Funds may be eligible to elect alternative tax treatment with respect to PFIC shares. Under an election that currently is available in some circumstances, a Fund generally would be required to include in its gross income its share of the earnings of a PFIC on a current basis, regardless of whether distributions were received from the PFIC in a given year. If this election were made, the special rules, discussed above, relating to the taxation of excess distributions, would not apply. Another election would involve marking to market a Fund’s PFIC shares at the end of each taxable year, with the result that unrealized gains would be treated as though they were realized and reported as ordinary income. Any mark-to-market losses and any loss from an actual disposition of PFIC shares would be deductible by the Fund as ordinary losses to the extent of any net mark-to-market gains included in income in prior years. Making either of these two elections may require a Fund to liquidate other investments (including when it is not advantageous to do so) to meet its distribution requirements, which also may accelerate the recognition of gain and affect the Fund’s total return.

Mortgage Pooling Vehicles

The Funds may invest directly or indirectly in residual interests in real estate mortgage conduits (“REMICs”) or taxable mortgage pools (“TMPs”). Under a Notice issued by the IRS in October 2006 and

 

65


Table of Contents

Treasury regulations that have yet to be issued but may apply retroactively, a portion of a Fund’s income (including income allocated to the Fund from a REIT or other pass-through entity) that is attributable to a residual interest in a REMIC or an equity interest in a TMP (referred to in the Code as an “excess inclusion”) will be subject to federal income tax in all events. This Notice also provides, and the regulations are expected to provide, that excess inclusion income of a RIC will be allocated to shareholders of the RIC in proportion to the dividends received by such shareholders, with the same consequences as if the shareholders held the related interest directly. As a result, Funds investing in such interests may not be a suitable investment for charitable remainder trusts (see Unrelated Business Taxable Income, below).

In general, excess inclusion income allocated to shareholders (i) cannot be offset by net operating losses (subject to a limited exception for certain thrift institutions), (ii) will constitute unrelated business taxable income (“UBTI”) to entities (including a qualified pension plan, an individual retirement account, a 401(k) plan, a Keogh plan or other tax-exempt entity) subject to tax on UBTI, thereby potentially requiring such an entity that is allocated excess inclusion income, and otherwise might not be required to file a tax return, to file a return and pay tax on such income, and (iii) in the case of a non-U.S. shareholder, will not qualify for any reduction in U.S. federal withholding tax.

Unrelated Business Taxable Income

Under current law, income of a RIC that would be treated as UBTI if earned directly by a tax-exempt entity generally will not be attributed as UBTI to a tax-exempt entity that is a shareholder in the RIC. Notwithstanding this “blocking” effect, a tax-exempt shareholder could realize UBTI by virtue of its investment in a Fund if Shares in a Fund constitute debt-financed property in the hands of the tax-exempt shareholder within the meaning of Code section 514(b).

A tax-exempt shareholder may also recognize UBTI if a Fund recognizes “excess inclusion income” derived from direct or indirect investments in residual interests in REMICs or equity interests in TMPs if the amount of such income recognized by the Fund exceeds the Fund’s investment company taxable income (after taking into account deductions for dividends paid by the Fund). Furthermore, any investment in residual interests of a collateralized mortgage obligation (a “CMO”) that has elected to be treated as a REMIC can create complex tax consequences, especially if a Fund has state or local governments or other tax-exempt organizations as shareholders.

In addition, special tax consequences apply to charitable remainder trusts (“CRTs”) that invest in RICs that invest directly or indirectly in residual interests in REMICs or equity interests in TMPs. Under legislation enacted in December 2006, a CRT (as defined in section 664 of the Code) that realizes any UBTI for a taxable year must pay an excise tax annually of an amount equal to such UBTI. Under IRS guidance issued in October 2006, a CRT will not recognize UBTI as a result of investing in a Fund that recognizes “excess inclusion income.” Rather, if at any time during any taxable year a CRT (or one of certain other tax-exempt shareholders, such as the United States, a state or political subdivision, or an agency or instrumentality thereof, and certain energy cooperatives) is a record holder of a Share in a Fund that recognizes “excess inclusion income,” then the Fund will be subject to a tax on that portion of its “excess inclusion income” for the taxable year that is allocable to such shareholders at the highest federal corporate income tax rate. The extent to which this IRS guidance remains applicable in light of the December 2006 legislation is unclear. To the extent permitted under the 1940 Act, each Fund may elect to specially allocate any such tax to the applicable CRT, or other shareholder, and thus reduce such shareholder’s distributions for the year by the amount of the tax that relates to such shareholder’s interest in the Fund. The Funds have not yet determined whether such an election will be made.

CRTs and other tax-exempt investors are urged to consult their tax advisors concerning the consequences of investing in a Fund.

 

66


Table of Contents

Distributions

For federal income tax purposes, distributions of investment company taxable income are generally taxable to a U.S. shareholder as ordinary income, whether paid in cash or Shares. Distributions of net capital gains—that is, the excess of net long-term capital gains from the sale of investments that a Fund has owned (or is treated as having owned) for more than one year over net short-term capital losses that are properly designated by a Fund as capital gain dividends (“Capital Gain Dividends”), whether paid in cash or Shares, are taxable at long-term capital gains rates, regardless of how long the shareholder has held the Fund’s Shares. Capital Gain Dividends are not eligible for the corporate dividends received deduction.

Distributions attributable to the excess of net gains from the sale of investments that a Fund owned for one year or less over net long-term capital losses will be taxable as ordinary income. Distributions of capital gains are generally made after applying any available capital loss carryforward. For the tax year ended October 31, 2009, the following Funds had available capital loss carryforwards to offset future net capital gains, to the extent provided by regulations, through the indicated expiration date.

 

Fund

   Capital Loss
Carryforwards Expiring
October 31, 2015
   Capital Loss
Carryforwards Expiring
October 31, 2016
   Capital Loss
Carryforwards Expiring
October 31, 2017

Ultra QQQ ®

     —      $ 486,318,809    $ 554,796,536

Ultra Dow30 SM

     —      $ 144,849,851    $ 315,287,533

Ultra S&P500 ®

     —      $ 426,691,121    $ 1,102,516,015

Ultra MidCap400

     —      $ 28,950,982    $ 47,692,510

Ultra SmallCap600

     —      $ 8,953,485    $ 16,933,113

Ultra Russell2000

     —      $ 53,864,655    $ 160,258,851

Ultra Russell1000 Value

   $ 127,857    $ 6,918,809    $ 7,339,071

Ultra Russell1000 Growth

     —      $ 6,711,839    $ 11,085,417

Ultra Russell MidCap Value

   $ 486,701    $ 5,395,527    $ 491,332

Ultra Russell MidCap Growth

     —      $ 9,573,840    $ 2,712,148

Ultra Russell2000 Value

   $ 984,619    $ 6,550,023    $ 3,662,332

Ultra Russell2000 Growth

     —      $ 7,686,097    $ 6,605,976

Ultra Basic Materials

     —      $ 17,760,649    $ 44,190,194

Ultra Consumer Goods

     —      $ 1,220,447    $ 2,177,342

Ultra Consumer Services

   $ 291,486    $ 2,516,711    $ 433,937

Ultra Financials

   $ 317,962    $ 1,428,121,115    $ 1,407,093,164

Ultra Health Care

     —      $ 6,472,000    $ 15,511,426

Ultra Industrials

     —      $ 2,472,308    $ 1,688,995

Ultra Oil & Gas

     —      $ 57,286,043    $ 105,492,456

Ultra Real Estate

     —      $ 35,610,371      —  

Ultra Semiconductors

     —      $ 30,451,211    $ 23,313,126

Ultra Technology

     —      $ 18,009,787    $ 30,116,931

Ultra Telecommunications

     —      $ 2,651,560    $ 1,165,787

Ultra Utilities

     —      $ 3,780,785    $ 13,314,494

Ultra MSCI EAFE

     —        —      $ 43,571

Ultra MSCI Emerging Markets

     —        —      $ 11,592

Ultra FTSE/Xinhua China 25

     —        —      $ 465,248

Ultra MSCI Japan

     —        —      $ 9,848

Short QQQ ®

     —        —      $ 46,413,351

Short Dow30 SM

     —        —      $ 27,666,267

Short S&P500 ®

     —        —      $ 275,479,255

Short MidCap400

     —        —      $ 14,091,075

Short SmallCap600

     —        —      $ 10,910,309

Short Russell2000

     —        —      $ 30,602,995

UltraShort QQQ ®

     —        —      $ 344,027,075

 

67


Table of Contents

Fund

   Capital Loss
Carryforwards Expiring
October 31, 2015
   Capital Loss
Carryforwards Expiring
October 31, 2016
   Capital Loss
Carryforwards Expiring
October 31, 2017

UltraShort Dow30 SM

   —        —      $ 211,568,661

UltraShort S&P500 ®

   —        —      $ 954,224,900

UltraShort Russell3000

   —        —      $ 578,178

UltraShort MidCap400

   —        —      $ 62,058,079

UltraShort SmallCap600

   —        —      $ 10,418,599

UltraShort Russell2000

   —        —      $ 197,617,837

UltraPro Short S&P500 ®

   —        —      $ 21,450,893

UltraShort Russell1000 Value

   —        —      $ 15,201,628

UltraShort Russell1000 Growth

   —        —      $ 18,361,737

UltraShort Russell MidCap Value

   —        —      $ 4,103,949

UltraShort Russell MidCap Growth

   —        —      $ 11,156,011

UltraShort Russell2000 Value

   —        —      $ 14,216,121

UltraShort Russell2000 Growth

   —        —      $ 13,016,043

Short Financials

   —        —      $ 55,095,891

Short Oil & Gas

   —        —      $ 1,584,332

UltraShort Basic Materials

   —        —      $ 99,100,007

UltraShort Consumer Goods

   —        —      $ 680,668

UltraShort Consumer Services

   —        —      $ 37,806,587

UltraShort Financials

   —        —      $ 939,341,490

UltraShort Health Care

   —        —      $ 10,002,522

UltraShort Industrials

   —        —      $ 17,718,515

UltraShort Oil & Gas

   —        —      $ 72,588,775

UltraShort Real Estate

   —        —      $ 2,597,807,224

UltraShort Semiconductors

   —        —      $ 28,767,489

UltraShort Technology

   —        —      $ 38,866,512

UltraShort Telecommunications

   —        —      $ 5,408,371

UltraShort Utilities

   —        —      $ 7,484,152

Short MSCI EAFE

   —        —      $ 32,745,434

Short MSCI Emerging Markets

   —        —      $ 40,438,104

UltraShort MSCI EAFE

   —        —      $ 67,426,453

UltraShort MSCI Emerging Markets

   —        —      $ 520,833,289

UltraShort MSCI Europe

   —        —      $ 3,795,429

UltraShort MSCI Pacific ex-Japan

   —        —      $ 1,002,480

UltraShort MSCI Brazil

   —        —      $ 3,763,284

UltraShort FTSE/Xinhua China 25

   —        —      $ 464,521,831

UltraShort MSCI Japan

   —        —      $ 3,844,289

UltraShort MSCI Mexico Investable Market

   —        —      $ 6,041,732

Short 20+ Year Treasury

   —        —      $ 228,972

UltraShort 7-10 Year Treasury

   —      $ 5,030,158    $ 249,611

Long-term capital gain rates applicable to non-corporate shareholders have been temporarily reduced, in general to 15% (with a 0% rate applying to taxpayers in the 10% and 15% rate brackets) for taxable years beginning before January 1, 2011. It is currently unclear whether these long-term capital gain rates will be extended to taxable years beginning on or after January 1, 2011.

Investors should be careful to consider the tax implications of buying Shares of a Fund just prior to a distribution. The price of Shares purchased at this time will include the amount of the forthcoming distribution, but the distribution will generally be taxable.

 

68


Table of Contents

Shareholders will be notified annually as the U.S. federal tax status of Fund distributions, and shareholders receiving distributions in the form of newly issued Shares will receive a report as to the value of the Shares received.

Distributions by the Funds to tax-deferred or qualified plans, such as an IRA, retirement plan or corporate pension or profit sharing plan, generally will not be taxable. However, distributions from such plans will be taxable to individual participants without regard to the character of the income earned by the qualified plan. Please consult a tax advisor for a more complete explanation of the federal, state, local and (if applicable) foreign tax consequences of making investments through such plans.

Qualified Dividend Income

For taxable years beginning before January 1, 2011, “qualified dividend income” received by an individual will be taxed at the rates applicable to long-term capital gain. In order for some portion of the dividends received by a Fund shareholder to be qualified dividend income, the Fund must meet holding period and other requirements with respect to some portion of the dividend-paying stocks in its portfolio and the shareholder must meet holding period and other requirements with respect to the Fund’s Shares. A dividend will not be treated as qualified dividend income (at either the Fund or shareholder level) (1) if the dividend is received with respect to any share of stock held for fewer than 61 days during the 121-day period beginning on the date which is 60 days before the date on which such share becomes ex-dividend with respect to such dividend (or, in the case of certain preferred stock, 91 days during the 181-day period beginning 90 days before such date), (2) to the extent that the recipient is under an obligation (whether pursuant to a short sale or otherwise) to make related payments with respect to positions in substantially similar or related property, (3) if the recipient elects to have the dividend income treated as investment interest, or (4) if the dividend is received from a foreign corporation that is (a) not eligible for the benefits of a comprehensive income tax treaty with the United States (with the exception of dividends paid on stock of such a foreign corporation that is readily tradable on an established securities market in the United States) or (b) treated as a passive foreign investment company. It is currently unclear whether the special tax treatment of qualified dividend income will be extended to taxable years beginning on or after January 1, 2011.

Disposition of Shares

Upon a sale, exchange or other disposition of Shares of a Fund, a shareholder will realize a taxable gain or loss depending upon his or her basis in the Shares. A gain or loss will be treated as capital gain or loss if the Shares are capital assets in the shareholder’s hands and generally will be long-term or short-term, depending upon the shareholder’s holding period for the Shares. Any loss realized on a sale, exchange or other disposition will be disallowed to the extent the Shares disposed of are replaced (including through reinvestment of dividends) within a period of 61 days beginning 30 days before and ending 30 days after the Shares are disposed of. In such a case the basis of the Shares acquired will be adjusted to reflect the disallowed loss. Any loss realized by a shareholder on the disposition of a Fund’s Shares held by the shareholder for six months or less will be treated for tax purposes as a long-term capital loss to the extent of any distributions of Capital Gain Dividends received or treated as having been received by the shareholder with respect to such Shares.

Backup Withholding

Each Fund may be required to withhold federal income tax (“backup withholding”) from dividends paid, capital gains distributions, and redemption proceeds to shareholders. Federal tax will be withheld if (1) the shareholder fails to furnish the Fund with the shareholder’s correct taxpayer identification number or social security number, (2) the IRS notifies the shareholder or the Fund that the shareholder has failed to report properly certain interest and dividend income to the IRS and to respond to notices to that effect, or (3) when required to do so, the shareholder fails to certify that he or she is not subject to backup withholding. The backup withholding rate is 28% for amounts paid through December 31, 2010. The backup withholding rate will be 31% for amounts

 

69


Table of Contents

paid after December 31, 2010, unless Congress enacts tax legislation providing otherwise. Any amounts withheld under the backup withholding rules may be credited against the shareholder’s federal income tax liability.

In order for a foreign investor to qualify for exemption from the backup withholding tax rates and for reduced withholding tax rates under income tax treaties, the foreign investor must comply with special certification and filing requirements. Foreign investors in a Fund should consult their tax advisors in this regard.

Non-U.S. Shareholders

Dividends, other than Capital Gain Dividends, paid by a Fund to a shareholder that is not a “U.S. person” within the meaning of the Code (such shareholder, a “foreign person”) generally are subject to withholding of U.S. federal income tax at a rate of 30% (or lower applicable treaty rate) even if they are funded by income or gains (such as portfolio interest, short-term capital gains or foreign-source dividend and interest income) that, if paid to a foreign person directly, would not be subject to withholding. For taxable years of the Funds beginning before January 1, 2010, however, the Funds were not required to withhold any amounts (i) with respect to distributions (other than distributions to a foreign person (w) that did not provide a satisfactory statement that the beneficial owner was not a U.S. person, (x) to the extent that the dividend was attributable to certain interest on an obligation if the foreign person was the issuer or was a 10% shareholder of the issuer, (y) that was within certain foreign countries that have inadequate information exchange with the United States, or (z) to the extent the dividend was attributable to interest paid by a person that was a related person of the foreign person and the foreign person was a controlled foreign corporation) from U.S.-source interest income that would not be subject to U.S. federal income tax if earned directly by an individual foreign person, to the extent such distributions were properly designated by the Fund (“interest-related dividends”), and (ii) with respect to distributions (other than (a) distributions to an individual foreign person who was present in the United States for a period or periods aggregating 183 days or more during the year of the distribution and (b) distributions subject to special rules regarding the disposition of U.S. real property interests) of net short-term capital gains in excess of net long-term capital losses, to the extent such distributions were properly designated by a Fund (“short-term capital gain dividends”). It is currently unclear whether Congress will extend the exemption from withholding for interest-related dividends and short-term capital gain dividends for dividends with respect to taxable years of a Fund beginning on or after January 1, 2010 and what the terms of any such extension would be.

If a beneficial owner of Fund Shares who is a foreign person has a trade or business in the United States, and dividends from the Fund are effectively connected with the conduct by the beneficial owner of that trade or business, the dividends will be subject to U.S. federal net income taxation at regular income tax rates.

A beneficial holder of Shares who or which is a foreign person is not, in general, subject to U.S. federal income tax on gains (and is not allowed a deduction for losses) realized on the sale of Fund Shares or on Capital Gain Dividends unless (i) such gain or dividend is effectively connected with the conduct of a trade or business carried on by such holder within the United States or (ii) in the case of an individual holder, the holder is present in the United States for a period or periods aggregating 183 days or more during the year of the sale or the receipt of the Capital gain Dividend and certain other conditions are met.

If a shareholder is eligible for the benefits of a tax treaty, any effectively connected income or gain will generally be subject to U.S. federal income tax on a net basis only if it is also attributable to a permanent establishment maintained by the shareholder in the United States.

Special rules may apply to distributions to foreign persons from a Fund that is either a “U.S. real property holding corporation” (“USRPHC”) or would be a USRPHC but for the operation of certain exceptions to the definition thereof. Additionally, special rules may apply to the sale of Shares in any Fund that is a USRPHC. Very generally, a USRPHC is a domestic corporation that holds U.S. real property interests (“USRPIs”)—defined very generally in turn as any interest in U.S. real property or any equity interest in a USRPHC—the fair market value of which equals or exceeds 50% of the sum of the fair market values of the corporation’s USRPIs,

 

70


Table of Contents

interests in real property located outside the United States, and other assets combined. A fund that holds (directly or indirectly) significant interests in REITs may be a USRPHC. Foreign persons should consult their tax advisors concerning the potential implications of these rules.

Certain Additional Reporting and Withholding Requirements

The Hiring Incentives to Restore Employment (“HIRE”) Act, enacted in March 2010, generally imposes a new reporting and 30% withholding tax regime with respect to certain U.S.-source income, including dividends and interest, and gross proceeds from the sale or other disposal of property that can produce U.S. source interest or dividends (“withholdable payments”). Very generally, the new rules require the reporting to the IRS of the direct and indirect ownership of foreign financial accounts and foreign entities by U.S. persons, with the 30% withholding tax regime applying to withholdable payments after December 31, 2012 if there is a failure, including by a U.S. person, to provide this required information. Subject to future IRS guidance, a Fund may require additional tax-related certifications, representations or information from shareholders in order to comply with the provisions of the HIRE Act.

Very generally, once these new rules are effective and subject to future guidance, any distribution by a Fund to a shareholder, including a distribution in redemption of shares and a distribution of income or gains exempt from U.S. federal income tax or, in the case of distributions to a non-U.S. shareholder, exempt from withholding under the regular withholding rules described earlier (e.g., Capital Gain Dividends and, in the event that they are extended as described above, the withholding tax exemptions for interest-related dividends and short-term capital gain dividends), will be a withholdable payment subject to the new 30% withholding requirements, unless a shareholder provides information, certifications, representations or waivers of foreign law, as the Fund requires, to comply with the new rules. In the case of certain foreign shareholders, it is possible that this information will include information regarding direct and indirect U.S. owners of such foreign shareholders. U.S. shareholders generally will not be subject to this 30% withholding requirement so long as they provide the Fund with certification of their U.S. status, as the Fund requires, to comply with the new rules. The failure of a shareholder to provide such information may result in other adverse consequences to the shareholder. A foreign shareholder that is treated as a “foreign financial institution” generally will be subject to withholding unless it enters into an agreement with the IRS.

In general, any U.S. or foreign person investing in a Fund through an intermediary that is treated as a “foreign financial institution” will have withholdable payments made to them that are attributable to their Fund distributions reduced by the 30% withholding rate if the person fails to provide the intermediary, or the intermediary fails to provide the Fund, with the certifications, waivers or other information that the intermediary or Fund, as applicable, needs to comply with these new rules. U.S. and foreign persons investing in a Fund through foreign intermediaries should contact their intermediaries regarding the application of these rules to their accounts and their investment in the Fund.

No guidance on these new HIRE Act requirements has yet been issued. The scope of these requirements remains unclear and potentially subject to material changes resulting from any future guidance. Shareholders are urged to consult their tax advisors regarding the application of these requirements to their own situation.

Reporting Requirements Regarding Foreign Bank and Financial Accounts and Foreign Financial Assets

If a shareholder owns directly or indirectly more than 50% by vote or value of a Fund, it should consult its tax advisor regarding its filing obligations with respect to IRS Form TD F 90-22.1, Report of Foreign Bank and Financial Accounts.

The HIRE Act creates new foreign asset reporting requirements for certain persons. Effective for taxable years beginning after March 18, 2010 and subject to specified exceptions, individuals (and, to the extent provided in forthcoming future U.S. Treasury regulations, certain domestic entities) must report annually their interests in

 

71


Table of Contents

“specified foreign financial assets” on their U.S. federal income tax returns. It is currently unclear whether and under what circumstances shareholders would be required to report their indirect interests in a Fund’s “specified foreign financial assets” (if any).

Shareholders could be subject to substantial penalties for failure to comply with these reporting requirements. Shareholders should consult their tax advisors to determine the applicability of these reporting requirements in light of their individual circumstances.

Equalization Accounting

Each Fund distributes its net investment income and capital gains to shareholders as dividends annually to the extent required to qualify for treatment as a RIC under the Code and generally to avoid federal income or excise tax. Under current law, each Fund may on its tax return treat as a distribution of investment company taxable income or net capital gain, as the case may be, the portion of redemption proceeds paid to redeeming shareholders that represents the redeeming shareholders’ portion of the Fund’s undistributed investment company taxable income and net capital gain, respectively. This practice, which involves the use of “equalization” accounting, will have the effect of reducing the amount of income and gains that a Fund is required to distribute as dividends to (non-redeeming) shareholders in order for the Fund to avoid federal income tax and excise tax, and the amount of any undistributed income or gains will be reflected in the value of a Fund’s Shares. The total return on a shareholder’s investment will not be reduced as a result of the Fund’s distribution policy. As noted above, investors who purchase Shares shortly before the record date of a distribution will pay the full price for the Shares and then receive some portion of the price back as a taxable distribution.

Tax Shelter Disclosure

Under Treasury regulations, if a shareholder recognizes a loss on a disposition of a Fund’s Shares of $2 million or more for an individual shareholder or $10 million or more for a corporate shareholder (including, for example, an insurance company holding separate account), the shareholder must file with the Internal Revenue Service a disclosure statement on Form 8886. Direct shareholders of portfolio securities are in many cases excepted from this reporting requirement, but, under current guidance, shareholders of a RIC are not excepted. This filing requirement applies even though, as a practical matter, any such loss would not, for example, reduce the taxable income of an insurance company. Future guidance may extend the current exception from this reporting requirement to shareholders of most or all RICs.

Creation and Redemption of Creation Units

An Authorized Participant who exchanges securities for Creation Units generally will recognize a gain or a loss. The gain or loss will be equal to the difference between the market value of the Creation Units at the time and the sum of the exchanger’s aggregate basis in the securities surrendered plus the amount of cash paid for such Creation Units. A person who redeems Creation Units will generally recognize a gain or loss equal to the difference between the exchanger’s basis in the Creation Units and the sum of the aggregate market value of any securities received plus the amount of any cash received for such Creation Units. The Internal Revenue Service, however, may assert that a loss realized upon an exchange of securities for Creation Units cannot be deducted currently under the rules governing “wash sales,” or on the basis that there has been no significant change in economic position. In some circumstances, a redemption of Creation Units may be treated as resulting in a distribution to which section 301 of the Code applies, potentially causing amounts received by the shareholder in the redemption to be treated as dividend income rather than as a payment in exchange for Creation Units. The rules for determining when a redemption will be treated as giving rise to a distribution under section 301 of the Code and the tax consequences of Code section 301 distributions are complex. Persons purchasing or redeeming Creation Units should consult their own tax advisors with respect to the tax treatment of any creation or redemption transaction.

 

72


Table of Contents

Other Taxation

The foregoing discussion is primarily a summary of certain U.S. federal income tax consequences of investing in a Fund based on the law in effect as of the date of this SAI. The discussion does not address in detail special tax rules applicable to certain classes of investors, such as, among others, IRAs and other retirement plans, tax-exempt entities, foreign investors, insurance companies, banks and other financial institutions, and investors making in-kind contributions to a Fund. Such shareholders may be subject to U.S. tax rules that differ significantly from those summarized above. You should consult your tax advisor for more information about your own tax situation, including possible other federal, state, local and, where applicable, foreign tax consequences of investing in a Fund.

OTHER INFORMATION

Regular International Holidays

For every occurrence of one or more intervening holidays in the applicable foreign market that are not holidays observed in the U.S. equity market, the redemption settlement cycle will be extended by the number of such intervening holidays. In addition to holidays, other unforeseeable closings in a foreign market due to emergencies may also prevent a Fund from delivering securities within normal settlement period.

The securities delivery cycles currently practicable for transferring portfolio securities to redeeming investors, coupled with foreign market holiday schedules, will require a delivery process longer than seven calendar days, in certain circumstances. The holidays applicable to each Fund during such periods are listed below, as are instances where more than seven days will be needed to deliver redemption proceeds. Although certain holidays may occur on different dates in subsequent years, the number of days required to deliver redemption proceeds in any given year is not expected to exceed the maximum number of days listed below for each Fund. The proclamation of new holidays, the treatment by market participants of certain days as “informal holidays” (e.g., days on which no or limited securities transactions occur, as a result of substantially shortened trading hours), the elimination of existing holidays, or changes in local securities delivery practice, could affect the information set forth herein at some time in the future.

The dates in calendar years 2010 and 2011 in which the regular holidays affecting the relevant securities markets of the below listed countries are as follows (please note these holiday schedules are subject to potential changes in the relevant securities markets):

2010

 

Argentina

  

Australia

  

Austria

  

Belgium

  

Brazil

  

Chile

January 1    January 1    January 1    January 1    January 1    January 1
March 24    January 26    January 6    April 2    January 20    April 2
April 1    March 1    April 2    April 5    January 25    May 21
April 2    March 8    April 5    May 13    February 15-16    June 28
May 25    April 2    May 13    May 14    April 2    July 16
June 21    April 5    May 24    May 24    April 21    October 11
July 9    April 26    June 3    July 21    April 23    November 1
August 16    May 3    October 26    August 16    June 3    December 8
October 11    June 7    November 1    November 1    July 9    December 31
December 8    June 14    December 8    November 11    September 7   
December 24    August 2    December 24       October 12   
December 31    August 11    December 31       November 2   
   September 27          November 15   
   October 4          November 30   
   November 2          December 24   
   December 27-28          December 31   

 

73


Table of Contents

China

  

Colombia

  

Czech Republic

  

Egypt

  

Finland

  

France

January 1    January 1    January 1    January 7    January 1    January 1
January 18    January 11    April 5    April 4    January 6    April 2
February 15-19    March 22    July 5    April 5    April 2    April 5
April 2    April 1    July 6    April 25    April 5    May 13
April 5    April 2    September 28    July 1    May 13    July 14
April 6    May 1    October 28    September 12    June 25    November 1
May 3    May 17    November 17    October 6    December 6    November 11
May 21    June 7    December 24    November 15    December 24   
May 31    June 14    December 31    November 16    December 31   
June 16    July 5       November 17      
July 1    July 20       December 7      
July 5    August 7            
September 6    August 16            
September 22-23    October 18            
September 27-30    November 1            
October 1    November 15            
October 11    December 8            
November 11    December 25            
November 25               
December 27               

Germany

  

Greece

  

Hong Kong

  

Hungary

  

India

  

Indonesia

January 1    January 1    January 1    January 1    January 26    January 1
January 6    January 6    February 15    March 15    February 12    February 26
February 15    February 15    February 16    April 5    February 27    March 16
April 2    March 25    April 2    May 24    March 1    April 2
April 5    April 2    April 5    August 20    March 16    May 13
May 13    April 5    April 6    November 1    March 24    May 28
May 24    May 24    May 21    December 24    April 1-2    August 17
June 3    October 28    June 16       April 14    September 6-10
November 1       July 1       May 1    September 13
December 24       September 23       May 27    November 17
December 31       October 1       July 1    December 7
      December 24       August 19    December 31
      December 27       September 11   
      December 31       September 30   
            October 2   
            November 5   
            November 18   
            December 17   
            December 25   

Ireland

  

Israel

  

Italy

  

Japan

  

Malaysia

  

Mexico

January 1    February 28    January 1    January 1    January 1    January 1
March 17    March 29    January 6    January 11    February 1    February 1
April 2    March 30    April 2    February 11    February 15    March 15
April 5    April 4    April 5    March 22    February 16    April 1
May 3    April 5    June 2    April 29    February 26    April 2
June 7    April 19    June 29    May 3    May 28    September 16
August 2    April 20    November 1    May 4    May 31    November 2
October 25    May 18    December 8    May 5    June 1    November 15
December 27    May 19    December 24    July 19    August 31   

 

74


Table of Contents

Ireland

  

Israel

  

Italy

  

Japan

  

Malaysia

  

Mexico

December 28    July 20    December 31    September 20    September 10   
December 29    September 8       September 23    November 5   
   September 9       October 11    November 17   
   September 10       November 3    December 7   
   September 17       November 23      
   September 22-23       December 23      
   September 29-30       December 31      

The Netherlands

  

New Zealand

  

Peru

  

The Philippines

  

Portugal

  

Russia

January 1    January 1    January 1    January 1    January 1    January 1
April 2    January 4    April 1    February 25    February 16    January 4
April 5    January 25    April 2    April 1    April 2    January 5
April 30    February 1    June 29    April 2    April 5    January 6
May 5    April 2    July 28    April 12    June 3    January 7
May 13    April 5    July 29    May 10    June 10    January 8
May 24    June 7    August 30    June 14    October 5    February 22
   October 25    October 8    August 23    November 1    February 23
   December 27    November 1    August 30    December 1    March 8
   December 28    December 8    September 10    December 8    May 3
         November 1    December 24    May 10
         November 29       June 14
         December 24       November 4
         December 30-31      

Singapore

  

South Africa

  

South Korea

  

Spain

  

Sweden

  

Switzerland

January 1    January 1    January 1    January 1    January 1    January 1
February 15    March 22    February 15    January 6    January 6    January 6
February 16    April 2    March 1    March 19    April 2    March 19
February 16    April 5    May 5    April 1    April 5    April 2
April 2    April 27    May 21    April 2    May 13    April 5
May 28    June 16    June 2    April 5    June 25    May 13
August 9    August 9    September 21    August 16    December 24    May 24
September 10    September 24    September 22    October 12    December 31    June 3
November 5    December 16    September 23    November 1       June 29
November 17    December 27    December 31    November 9       September 9
         December 6       November 1
         December 8       December 8
         December 24       December 24
         December 31       December 31

Taiwan

  

Thailand

  

Turkey

  

United Kingdom

         
January 1    January 1    January 1    January 1      
February 11    March 1    April 23    April 2      
February 12    April 6    May 19    April 5      
February 15    April 13    August 30    May 3      
February 16    April 14    September 8    May 31      
February 17    April 15    September 9    August 30      
February 18    May 3    September 10    December 27      
February 19    May 5    October 28    December 28      
April 5    May 27    October 29         
June 16    July 1    November 15         

 

75


Table of Contents

Taiwan

  

Thailand

  

Turkey

  

United Kingdom

         
September 22    July 26    November 16         
   August 12    November 17         
   October 25    November 18         
   December 6    November 19         
   December 10            
   December 31            

2011

 

Argentina

  

Australia

  

Austria

  

Belgium

  

Brazil

  

Chile

January 1    January 1    January 1    January 1    January 1    January 1
April 2    January 3    January 6    April 24    March 7    April 22
April 22    January 26    April 25    April 25    March 8    April 23
April 24    April 22    May 1    May 1    April 21    April 24
May 1    April 25    June 2    June 2    April 22    May 1
May 25    June 13    June 13    June 13    May 1    May 21
June 20    August 1    June 23    July 21    June 23    June 27
July 9    October 3    August 15    August 15    September 7    July 16
August 15    December 26    October 26    November 1    October 12    August 15
October 10    December 27    November 1    November 11    November 2    September 18
December 8       December 8    December 25    November 15    September 19
December 25       December 25       December 25    October 10
      December 26          October 31
               November 1
               December 8
               December 25

China

  

Colombia

  

Czech Republic

  

Egypt

  

Finland

  

France

January 1    January 1    January 1    January 1    January 1    January 1
January 2    January 10    April 25    January 7    January 6    April 22
January 3    March 21    May 1    January 25    April 22    April 25
February 2    April 21    May 8    February 15    April 24    May 1
February 3    April 22    July 5    February 26    April 25    May 8
February 4    May 1    July 6    April 4    May 1    June 2
February 5    June 6    September 28    April 5    June 2    June 13
February 6    June 27    October 28    April 24    June 12    July 14
February 7    July 4    November 17    April 25    June 25    August 15
February 8    July 20    December 24    May 1    November 5    November 1
April 3    August 7    December 25    June 28    December 6    November 11
April 4    August 15    December 26    July 1    December 25    December 25
April 5    October 17       July 23    December 26    December 26
May 1    November 7       August 31      
May 2    November 14       September 1      
May 3    December 8       September 2      
June 4    December 25       September 9      
June 5          September 10      
June 6          September 11      
September 10          September 12      
September 11          October 1      
September 12          October 6      
October 1          November 6      

 

76


Table of Contents

China

  

Colombia

  

Czech Republic

  

Egypt

  

Finland

  

France

October 2          November 7      
October 3          November 8      
October 4          November 9      
October 5          November 15      
October 6          November 16      
October 7          November 17      
         November 18      
         November 19      
         November 27      
         December 7      

Germany

  

Greece

  

Hong Kong

  

Hungary

  

India

  

Indonesia

January 1    January 6    February 2    January 1    January 1    January 1
April 22    March 7    February 3    March 14    January 26    February 3
April 25    March 25    February 4    March 15    February 14    February 16
May 1    April 22    April 5    March 28    February 15    April 22
June 2    April 25    April 22    May 1    April 22    May 17
June 13    June 13    April 25    May 16    April 25    June 2
June 23    August 15    May 2    August 20    May 17    June 28
October 3    December 26    May 10    October 23    August 15    August 17
November 1       June 6    October 31    August 22    August 31
December 25       July 1    November 1    August 30    November 7
December 26       September 13    December 25    September 12    November 26
      October 5    December 26    September 28    December 25
      December 26       October 2   
      December 27       October 26   
            November 6   
            November 10   
            November 26   
            December 25   
            December 26   

Ireland

  

Israel

  

Italy

  

Japan

  

Malaysia

  

Mexico

January 1    March 20    January 1    January 1    January 1    January 1
March 17    April 18    January 6    January 2    January 20    February 7
April 22    April 19    March 28    January 3    February 1    March 21
April 25    April 24    April 22    January 10    February 3    April 21
May 2    April 25    April 24    February 11    February 4    April 22
June 6    May 8    April 25    March 21    February 15    May 1
August 1    May 9    May 1    April 29    May 1    May 5
October 31    June 7    July 15    May 3    May 2    September 16
December 25    June 8    November 1    May 4    May 17    November 2
December 26    August 9    December 8    May 5    June 4    November 21
   September 28    December 24    July 18    August 30    December 12
   September 29    December 25    September 19    August 31    December 25
   September 30    December 26    September 23    September 1   
   October 7    December 31    October 10    September 16   
   October 8       November 3    October 26   
   October 12       November 23    November 6   
   October 13       December 23    November 7   
   October 20       December 31    November 27   

 

77


Table of Contents

Ireland

  

Israel

  

Italy

  

Japan

  

Malaysia

  

Mexico

   December 20          November 28   
   December 21          December 25   
            December 26   

The Netherlands

  

New Zealand

  

Peru

  

The Philippines

  

Portugal

  

Russia

January 1    January 3    January 1    January 1    January 1    January 1
April 22    January 4    April 21    April 9    March 8    January 2
April 25    January 24    April 22    April 21    April 22    January 3
April 30    January 31    May 1    April 22    April 25    January 4
June 2    April 22    June 29    May 1    May 1    January 5
June 13    April 25    July 28    May 3    June 10    January 7
December 25    June 6    July 29    June 12    June 23    February 23
December 26    October 24    August 30    August 26    August 15    March 8
   December 26    October 8    November 30    October 5    May 1
   December 27    November 1    December 25    November 1    May 9
      December 8    December 30    December 1    June 12
      December 25    December 31    December 8    November 4
            December 25   

Singapore

  

South Africa

  

South Korea

  

Spain

  

Sweden

  

Switzerland

January 1    January 1    January 1    January 1    January 1    January 1
February 3    March 21    February 2    January 6    January 6    March 27
February 4    April 22    February 3    March 19    April 22    April 22
April 22    April 25    February 4    April 22    April 25    April 25
May 1    April 27    March 1    April 25    June 2    June 2
May 2    May 2    May 1    May 1    June 6    June 13
May 17    June 16    May 5    August 15    June 25    August 1
August 9    August 9    May 10    October 12    December 24    October 30
August 30    September 24    June 6    November 1    December 25    December 25
October 26    December 16    August 15    December 6    December 26    December 26
November 6    December 25    September 11    December 8    December 31   
December 25    December 26    September 12    December 25      
December 26       September 13    December 26      
      October 3         
      December 25         

Taiwan

  

Thailand

  

Turkey

  

United Kingdom

         
January 1    January 3    January 1    January 3      
February 2    February 18    April 23    April 22      
February 3    April 6    May 1    April 25      
February 4    April 13    May 19    May 2      
February 5    April 14    August 29    May 30      
February 28    April 15    August 30    August 29      
April 5    May 2    August 31    December 26      
May 1    May 5    September 1    December 27      
June 6    May 17    October 28         
September 12    July 1    October 29         
October 10    July 15    November 6         

 

78


Table of Contents

Taiwan

  

Thailand

  

Turkey

  

United Kingdom

         
   August 12    November 7         
   October 24    November 8         
   December 5    November 9         
   December 12            

Redemptions

The longest redemption cycle for a Fund is a function of the longest redemption cycle among the countries whose stocks compromise the Funds. In the calendar year 2010* and 2011*, the dates of regular holidays # affecting the following securities markets present the worst-case redemption cycle for a Fund as follows:

2010*

 

Country

  

Redemption Request Date

  

Redemption Settlement Date

  

Settlement Period

Egypt

   Nov. 10, 2010    Nov. 18, 2010    8
   Nov. 11, 2010    Nov. 22, 2010    11
   Nov. 15, 2010    Nov. 22, 2010    7

Turkey

   Nov. 10, 2010    Nov. 22, 2010    12
   Nov. 11, 2010    Nov. 23, 2010    12
   Nov. 12, 2010    Nov. 24, 2010    12

2011*

 

Country

  

Redemption Request Date

  

Redemption Settlement Date

  

Settlement Period

China

   Jan. 28, 2011    Feb. 9, 2011    12
   Jan. 31, 2011    Feb. 10, 2011    10
   Feb. 1, 2011    Feb. 11, 2011    10
   Feb. 2, 2011    Feb. 11, 2011    9
   Feb. 3, 2011    Feb. 11, 2011    8
   Sept. 28, 2011    Oct. 10, 2011    12
   Sept. 29, 2011    Oct. 11, 2011    12
   Sept. 30, 2011    Oct. 12, 2011    12
   Oct. 3, 2011    Oct. 12, 2011    9
   Oct. 4, 2011    Oct. 12, 2011    8

Egypt

   Nov. 4, 2011    Nov. 14, 2011    10
   Nov. 14, 2011    Nov. 23, 2011    9
   Nov. 15, 2011    Nov. 23, 2011    8

Hong Kong

   Jan. 28, 2011    Feb. 7, 2011    10
   Jan. 31, 2011    Feb. 8, 2011    8
   Feb. 1, 2011    Feb. 9, 2011    8

Israel

   Sept. 23, 2011    Oct. 3, 2011    10
   Sept. 26, 2011    Oct. 3, 2011    7
   Sept. 27, 2011    Oct. 5, 2011    8

Japan

   Apr. 28, 2011    May 6, 2011    8
   Apr. 29, 2011    May 9, 2011    10
   May 2, 2011    May 10, 2011    8

 

79


Table of Contents

Country

  

Redemption Request Date

  

Redemption Settlement Date

  

Settlement Period

Malaysia

   Aug. 26, 2011    Sept. 5, 2011    9
   Aug. 29, 2011    Sept. 6, 2011    8

Russia

   Jan. 3, 2011    Jan. 11, 2011    8

South Korea

   Jan. 28, 2011    Feb. 7, 2011    10
   Jan. 31, 2011    Feb. 8, 2011    8
   Feb. 1, 2011    Feb. 9, 2011    8

Taiwan

   Jan. 28, 2011    Feb. 7, 2011    10
   Jan. 31, 2011    Feb. 8, 2011    8
   Feb. 1, 2011    Feb. 9, 2011    8

Thailand

   Apr. 8, 2011    Apr. 18, 2011    10
   Apr. 11, 2011    Apr. 19, 2011    8
   Apr. 12, 2011    Apr. 20, 2011    8

Turkey

   Aug. 25, 2011    Sept. 5, 2011    11
   Aug. 26, 2011    Sept. 6, 2011    11
   Aug. 29, 2011    Sept. 6, 2011    8
   Nov. 3, 2011    Nov. 11, 2011    8
   Nov. 4, 2011    Nov. 14, 2011    10

 

* Settlement dates in the table above have been confirmed as of September 27, 2010
# Holidays are subject to change without further notice.

Index Provider Disclaimers

The Funds are not sponsored, endorsed, sold or promoted by Standard & Poor’s, a division of The McGraw-Hill Companies, Inc. (“S&P”). S&P makes no representation or warranty, express or implied, to the owners of Shares of the Funds or any member of the public regarding the advisability of investing in securities generally or in the Funds particularly or the ability of the S&P 500 ® Index, S&P SmallCap 600™ Index and S&P MidCap 400™ Index (together, “S&P Indexes”) to track general stock market performance. S&P’s only relationship to the Funds (“Licensee”) is the licensing of certain trademarks and S&P trade names. S&P has no obligation to take the needs of the Licensee or owners of Shares of the Funds into consideration in determining, composing or calculating the S&P Indexes. S&P is not responsible for and has not participated in the determination or calculation of the equation by which the Shares of Funds are to be converted into cash. S&P has no obligation or liability in connection with the administration, marketing or trading of Funds.

S&P DOES NOT GUARANTEE THE ACCURACY AND/OR THE COMPLETENESS OF THE S&P INDEXES, RESPECTIVELY, OR ANY DATA INCLUDED THEREIN AND S&P SHALL HAVE NO LIABILITY FOR ANY ERRORS, OMISSIONS, OR INTERRUPTIONS THEREIN. S&P MAKES NO WARRANTY, EXPRESS OR IMPLIED, AS TO RESULTS TO BE OBTAINED BY LICENSEE, OWNERS OF THE PRODUCT, OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE S&P INDEXES OR ANY DATA INCLUDED THEREIN. S&P MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES OF MERCHANTIBILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE WITH RESPECT TO THE S&P INDEXES OR ANY DATA INCLUDED THEREIN. WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT SHALL S&P HAVE ANY LIABILITY FOR ANY SPECIAL, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS), EVEN IF NOTIFIED OF THE POSSIBILITY OF SUCH DAMAGES.

Russell 3000 ® Russell 2000 ® , Russell 1000 ® and Russell Midcap ® (the “Russell Indexes”) are trademarks of the Russell Investment Group and/or its affiliates (“Russell”).

 

80


Table of Contents

RUSSELL DOES NOT GUARANTEE THE ACCURACY AND/OR THE COMPLETENESS OF THE RUSSELL INDEXES OR ANY DATA INCLUDED THEREIN AND RUSSELL SHALL HAVE NO LIABILITY FOR ANY ERRORS, OMISSIONS, OR INTERRUPTIONS THEREIN. RUSSELL MAKES NO WARRANTY, EXPRESS OR IMPLIED, AS TO RESULTS TO BE OBTAINED BY PROSHARES TRUST, INVESTORS, FUND SHAREHOLDERS, OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE RUSSELL INDEXES OR ANY DATA INCLUDED THEREIN. RUSSELL MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE WITH RESPECT TO THE RUSSELL INDEXES OR ANY DATA INCLUDED THEREIN. WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT SHALL RUSSELL HAVE ANY LIABILITY FOR ANY SPECIAL, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS), EVEN IF NOTIFIED OF THE POSSIBILITY OF SUCH DAMAGES.

“Dow Jones” is a service mark of Dow Jones & Company, Inc. Dow Jones does not:

 

   

Sponsor, endorse, sell or promote the Funds;

 

   

Recommend that any person invest in the Funds or any other securities;

 

   

Have any responsibility or liability for or make any decisions about timing, amount or pricing of the Funds;

 

   

Have any responsibility or liability for the administration, management or marketing of the Funds; or

 

   

Consider the needs of the Funds or the owners of the Funds in determining, composing or calculating Dow Jones indexes or have any obligation to do so.

Dow Jones will not have any liability in connection with the Funds. Specifically, Dow Jones does not make any warranty, express or implied, and Dow Jones disclaims any warranty about:

 

   

The results to be obtained by the Funds, the owner of the Funds or any other person in connection with the use of Dow Jones indexes and the data included in Dow Jones indexes;

 

   

The accuracy or completeness of Dow Jones indexes and their data;

 

   

The merchantability and the fitness for a particular purpose or use of Dow Jones indexes and their data;

 

   

Dow Jones will have no liability for any errors, omission or interruptions in Dow Jones indexes or their data; and

 

   

Under no circumstances will Dow Jones be liable for any lost profits or indirect, punitive, special or consequential damages or losses, even if Dow Jones knows that they might occur.

MSCI ® is a registered trademark of Morgan Stanley & Company, Inc. The Funds are not sponsored, endorsed, sold or promoted by Morgan Stanley or any affiliate of Morgan Stanley. Neither Morgan Stanley, any of its affiliates nor any other party involved in making or compiling the MSCI Indexes makes any representation or warranty, express or implied, to the owners of the Funds or any member of the public regarding the advisability of investing in securities generally or in the Funds particularly or the ability of the MSCI Indexes to track general stock market performance. Morgan Stanley is the licensor of certain trademarks, service marks and trade names of MSCI and of the MSCI Indexes, which are determined, composed and calculated by Morgan Stanley without regard to the Funds. Morgan Stanley has no obligation to take the needs of the Funds into consideration in determining, composing or calculating the MSCI Indexes. Morgan Stanley is not responsible for and has not participated in the determination of the prices and amount of Shares of the Funds or the timing of the issuance or sale of such Shares. Neither Morgan Stanley, any of its affiliates nor any other party involved in making or compiling the MSCI Indexes has any obligation or liability to owners of the Funds in connection with the administration of the Funds, or the marketing or trading of Shares of the Funds. Although Morgan Stanley obtains information for inclusion in or for use in the calculation of the MSCI Indexes from sources which

 

81


Table of Contents

Morgan Stanley considers reliable, neither Morgan Stanley, any of its affiliates nor any other party involved in making or compiling the MSCI Indexes guarantees the accuracy and or the completeness of the MSCI Indexes or any data included therein. Neither Morgan Stanley, any of its affiliates nor any other party involved in making or compiling the MSCI Indexes makes any warranty, express or implied, as to results to be obtained by the Funds, or any other person or entity from the use of the MSCI Indexes or any data included therein in connection with the rights licensed hereunder or for any other use. Neither Morgan Stanley, any of its affiliates nor any other party involved in making or compiling the MSCI Indexes shall have any liability for any errors, omissions or interruptions of or in connection with the MSCI Indexes or any data included therein. Neither Morgan Stanley, any of its affiliates nor any other party involved in making or compiling the MSCI Indexes makes any express or implied warranties, and Morgan Stanley hereby expressly disclaims all warranties of merchantability or fitness for a particular purpose with respect to the MSCI Indexes or any data included therein. Without limiting any of the foregoing, in no event shall Morgan Stanley, any of its affiliates or any other party involved in making or compiling the MSCI Indexes have any liability for any direct, indirect, special, punitive, consequential or any other damages (including lost profits) even if notified of the possibility of such damages.

CREDIT SUISSE SECURITIES (USA) LLC AND ITS AFFILIATES (COLLECTIVELY, “CREDIT SUISSE”) DOES NOT GUARANTEE THE ACCURACY AND/OR THE COMPLETENESS OF THE INDEX, OR ANY DATA INCLUDED THEREIN AND CREDIT SUISSE SHALL HAVE NO LIABILITY FOR ANY ERRORS, OMISSIONS, OR INTERRUPTIONS THEREIN. CREDIT SUISSE MAKES NO WARRANTY, EXPRESS OR IMPLIED, AS TO RESULTS TO BE OBTAINED BY LICENSEE, OWNERS OF THE PRODUCT, OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE CREDIT SUISSE INDEXES OR ANY DATA INCLUDED THEREIN. CREDIT SUISSE MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES OF MERCHANTIBILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE WITH RESPECT TO THE CREDIT SUISSE INDEXES OR ANY DATA INCLUDED THEREIN. WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT SHALL CREDIT SUISSE HAVE ANY LIABILITY FOR ANY SPECIAL, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS), EVEN IF NOTIFIED OF THE POSSIBILITY OF SUCH DAMAGES.

BARCLAYS CAPITAL DOES NOT GUARANTEE THE ACCURACY AND/OR THE COMPLETENESS OF THE BARCLAYS CAPITAL INDEXES OR ANY DATA INCLUDED THEREIN AND BARCLAYS CAPITAL SHALL HAVE NO LIABILITY FOR ANY ERRORS, OMISSIONS, OR INTERRUPTIONS THEREIN. BARCLAYS CAPITAL MAKES NO WARRANTY, EXPRESS OR IMPLIED, AS TO RESULTS TO BE OBTAINED BY PROSHARES TRUST, INVESTORS, FUND SHAREHOLDERS, OR ANY OTHER PERSON OR ENTITY FROM THE USE OF THE BARCLAYS CAPITAL INDEXES OR ANY DATA INCLUDED THEREIN. BARCLAYS CAPITAL MAKES NO EXPRESS OR IMPLIED WARRANTIES, AND EXPRESSLY DISCLAIMS ALL WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE WITH RESPECT TO THE BARCLAYS CAPITAL INDEXES OR ANY DATA INCLUDED THEREIN WITHOUT LIMITING ANY OF THE FOREGOING, IN NO EVENT SHALL BARCLAYS CAPITAL HAVE ANY LIABILITY FOR ANY SPECIAL, PUNITIVE, INDIRECT, OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS), EVEN IF NOTIFIED OF THE POSSIBILITY OF SUCH DAMAGES.

FINANCIAL STATEMENTS

For each Fund that commenced operations prior to May 31, 2010, each such Fund’s audited Financial Statements, appearing in the Annual Report to shareholders and the report therein of PricewaterhouseCoopers LLP, as an independent registered public accounting firm, for the fiscal year ended May 31, 2010 are hereby incorporated by reference in this SAI. The Annual Report to shareholders is delivered with this SAI to shareholders requesting this SAI.

NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS NOT CONTAINED IN THE PROSPECTUS OR IN THIS STATEMENT OF

 

82


Table of Contents

ADDITIONAL INFORMATION, WHICH THE PROSPECTUS INCORPORATES BY REFERENCE, IN CONNECTION WITH THE OFFERING MADE BY THE PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR PRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY PROSHARES TRUST. THIS STATEMENT OF ADDITIONAL INFORMATION DOES NOT CONSTITUTE AN OFFERING BY PROSHARES TRUST IN ANY JURISDICTION IN WHICH SUCH AN OFFERING MAY NOT LAWFULLY BE MADE.

 

83


Table of Contents

Appendix A

Although the Trust does not have information concerning the beneficial ownership of Shares held in the names of Depository Trust Company (“DTC”) participants, as of September 1, 2010, the name and percentage ownership of each DTC participant that owned of record 5% or more of the outstanding Shares of a Fund that was operational as of that date is set forth in the table below:

 

PROSHARES ULTRA QQQ   
NATIONAL FINANCIAL SERVICES LLC    19.31
200 Liberty Street   
New York, NY 10281   
CHARLES SCHWAB & CO., INC.    18.45
101 Montgomery Street   
San Francisco, CA 94101   
TD AMERITRADE CLEARING, INC    10.51
4211 South 102nd Street   
Omaha, NE 68127   
E*TRADE SECURITIES LLC    6.04
135 E. 57th Street   
New York, NY 10022   
PERSHING LLC    4.39
One Pershing Plaza   
Jersey City, NJ 07399   
PROSHARES ULTRA DOW30   
NATIONAL FINANCIAL SERVICES LLC    18.97
200 Liberty Street   
New York, NY 10281   
CHARLES SCHWAB & CO., INC.    15.30
101 Montgomery Street   
San Francisco, CA 94101   
TD AMERITRADE CLEARING, INC    8.00
4211 South 102nd Street   
Omaha, NE 68127   
MERRILL LYNCH    6.73
101 Hudson Street   
Jersey City, NJ 07302   
PERSHING LLC    6.57
One Pershing Plaza   
Jersey City, NJ 07399   
E*TRADE SECURITIES LLC    6.21
135 E. 57th Street   
New York, NY 10022   
PROSHARES ULTRA S&P500   
NATIONAL FINANCIAL SERVICES LLC    18.43
200 Liberty Street   
New York, NY 10281   

 

A-1


Table of Contents

Appendix A October 1, 2010

 

CHARLES SCHWAB & CO., INC.

   16.93

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   8.50

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   6.80

101 Hudson Street

  

Jersey City, NJ 07302

  

PERSHING LLC

   6.27

One Pershing Plaza

  

Jersey City, NJ 07399

  

E*TRADE SECURITIES LLC

   5.66

135 E. 57th Street

  

New York, NY 10022

  
PROSHARES ULTRA RUSSELL3000   
MERRILL LYNCH    79.86

101 Hudson Street

  

Jersey City, NJ 07302

  

J.P. MORGAN CLEARING CORP.

   11.63

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

GOLDMAN SACHS EXECUTION & CLEARING,

   7.38

30 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRA MIDCAP400   
NATIONAL FINANCIAL SERVICES LLC    17.22

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   16.10

4211 South 102nd Street

  

Omaha, NE 68127

  

CHARLES SCHWAB & CO., INC.

   15.88

101 Montgomery Street

  

San Francisco, CA 94101

  

PERSHING LLC

   10.10

One Pershing Plaza

  

Jersey City, NJ 07399

  

 

A-2


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN SACHS EXECUTION & CLEARING,

   5.30

1 New York Plaza

  

New York, NY 10004

  
PROSHARES ULTRA SMALLCAP600   
UNION BANK    17.44

551 Madison Ave # 11

  

New York, NY 10022-3266

  

NATIONAL FINANCIAL SERVICES LLC

   14.57

200 Liberty Street

  

New York, NY 10281

  

GOLDMAN SACHS EXECUTION & CLEARING,

   10.28

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   8.00

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   6.42

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRA RUSSELL2000   
GOLDMAN, SACHS & CO.    22.27

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   22.02

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   20.98

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   9.48

4211 South 102nd Street

  

Omaha, NE 68127

  
UltraPro QQQ   
BROWN BROTHERS HARRIMAN & CO.    15.87

525 Washington Blvd.

  

Jersey City, NJ 07310

  

 

A-3


Table of Contents

Appendix A October 1, 2010

 

TD AMERITRADE CLEARING, INC

   12.35

4211 South 102nd Street

  

Omaha, NE 68127

  

NATIONAL FINANCIAL SERVICES LLC

   11.40

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   10.49

101 Montgomery Street

  

San Francisco, CA 94101

  

SCOTTRADE INC

   6.18

280 Park Avenue

  

New York, NY 10017

  

MERRILL LYNCH

   5.77

101 Hudson Street

  

Jersey City, NJ 07302

  

UNION BANK

   5.72

551 Madison Ave # 11

  

New York, NY 10022-3266

  

E*TRADE SECURITIES LLC

   5.69

135 E. 57th Street

  

New York, NY 10022

  
UltraPro Dow30   
GOLDMAN SACHS EXECUTION & CLEARING,    23.36

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   14.43

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   14.42

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   9.85

4211 South 102nd Street

  

Omaha, NE 68127

  

 

A-4


Table of Contents

Appendix A October 1, 2010

 

E*TRADE SECURITIES LLC

   6.96

135 E. 57th Street

  

New York, NY 10022

  

SCOTTRADE INC

   6.65

280 Park Avenue

  

New York, NY 10017

  

MERRILL LYNCH

   5.23

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRAPRO S&P500   
CHARLES SCHWAB & CO., INC.    12.70

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   11.63

200 Liberty Street

  

New York, NY 10281

  

GOLDMAN, SACHS & CO.

   10.99

1 New York Plaza

  

New York, NY 10004

  

GOLDMAN SACHS EXECUTION & CLEARING,

   9.48

30 Hudson St.

  

Jersey City, NJ 07302

  

PERSHING LLC

   8.32

One Pershing Plaza

  

Jersey City, NJ 07399

  

TD AMERITRADE CLEARING, INC

   7.65

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   7.15

101 Hudson Street

  

Jersey City, NJ 07302

  

WEDBUSH MORGAN SECURITIES INC.

   6.28

61 Broadway # 1610

  

New York, NY 10006-2713

  

E*TRADE SECURITIES LLC

   5.06

135 E. 57th Street

  

New York, NY 10022

  
ULTRAPRO MIDCAP400   
GOLDMAN SACHS EXECUTION & CLEARING,    37.90

30 Hudson St.

  

Jersey City, NJ 07302

  

 

A-5


Table of Contents

Appendix A October 1, 2010

 

UNION BANK

   20.68

551 Madison Ave # 11

  

New York, NY 10022-3266

  

CIBC WORLD MARKETS CORP

   14.40

300 Madison Ave

  

New York, New York 10017

  

GOLDMAN, SACHS & CO.

   9.56

1 New York Plaza

  

New York, NY 10004

  

TD AMERITRADE CLEARING, INC

   5.00

4211 South 102nd Street

  

Omaha, NE 68127

  
ULTRAPRO RUSSELL2000   
GOLDMAN SACHS EXECUTION & CLEARING,    23.51

30 Hudson St.

  

Jersey City, NJ 07302

  

NATIONAL FINANCIAL SERVICES LLC

   23.41

200 Liberty Street

  

New York, NY 10281

  

MERRILL LYNCH

   15.29

101 Hudson Street

  

Jersey City, NJ 07302

  

BROWN BROTHERS HARRIMAN & CO.

   11.83

525 Washington Blvd.

  

Jersey City, NJ 07310

  

CHARLES SCHWAB & CO., INC.

   8.60

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   8.56

4211 South 102nd Street

  

Omaha, NE 68127

  

SCOTTRADE INC

   7.33

280 Park Avenue

  

New York, NY 10017

  

E*TRADE SECURITIES LLC

   6.36

135 E. 57th Street

  

New York, NY 10022

  

 

A-6


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN, SACHS & CO.

   5.62

1 New York Plaza

  

New York, NY 10004

  
PROSHARES ULTRA RUSSELL1000 VALUE   
MERRILL LYNCH    21.96

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   14.37

30 Hudson St.

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   11.45

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN, SACHS & CO.

   8.36

1 New York Plaza

  

New York, NY 10004

  

NATIONAL FINANCIAL SERVICES LLC

   5.93

200 Liberty Street

  

New York, NY 10281

  
PROSHARES ULTRA RUSSELL1000 GROWTH   
GOLDMAN SACHS EXECUTION & CLEARING,    14.75

30 Hudson St.

  

Jersey City, NJ 07302

  

MERRILL LYNCH

   12.85

101 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   11.02

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   10.10

4211 South 102nd Street

  

Omaha, NE 68127

  

NATIONAL FINANCIAL SERVICES LLC

   9.90

200 Liberty Street

  

New York, NY 10281

  

PERSHING LLC

   7.41

One Pershing Plaza

  

Jersey City, NJ 07399

  

 

A-7


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN, SACHS & CO.

   6.32

1 New York Plaza

  

New York, NY 10004

  
PROSHARES ULTRA RUSSELL MIDCAP VALUE   
NATIONAL FINANCIAL SERVICES LLC    24.11

200 Liberty Street

  

New York, NY 10281

  

GOLDMAN, SACHS & CO.

   13.57

1 New York Plaza

  

New York, NY 10004

  

GOLDMAN SACHS EXECUTION & CLEARING,

   11.79

30 Hudson St.

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   10.34

101 Montgomery Street

  

San Francisco, CA 94101

  

PERSHING LLC

   5.91

One Pershing Plaza

  

Jersey City, NJ 07399

  
PROSHARES ULTRA RUSSELL MIDCAP GROWTH   
NATIONAL FINANCIAL SERVICES LLC    26.59

200 Liberty Street

  

New York, NY 10281

  

GOLDMAN SACHS EXECUTION & CLEARING,

   17.91

30 Hudson St.

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   9.78

1 New York Plaza

  

New York, NY 10004

  

PERSHING LLC

   7.44

One Pershing Plaza

  

Jersey City, NJ 07399

  

MERRILL LYNCH

   5.24

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRA RUSSELL2000 VALUE   
NATIONAL FINANCIAL SERVICES LLC    14.20

200 Liberty Street

  

New York, NY 10281

  

 

A-8


Table of Contents

Appendix A October 1, 2010

 

CHARLES SCHWAB & CO., INC.

   13.63

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   12.88

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   7.22

1 New York Plaza

  

New York, NY 10004

  

TD AMERITRADE CLEARING, INC

   6.71

4211 South 102nd Street

  

Omaha, NE 68127

  

GOLDMAN SACHS EXECUTION & CLEARING,

   4.62

30 Hudson St.

  

Jersey City, NJ 07302

  

SCOTTRADE INC

   4.09

280 Park Avenue

  

New York, NY 10017

  
PROSHARES ULTRA RUSSELL2000 GROWTH   
NATIONAL FINANCIAL SERVICES LLC    15.47

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   13.34

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN SACHS EXECUTION & CLEARING,

   10.99

30 Hudson St.

  

Jersey City, NJ 07302

  

MERRILL LYNCH

   7.08

101 Hudson Street

  

Jersey City, NJ 07302

  

E*TRADE SECURITIES LLC

   6.85

135 E. 57th Street

  

New York, NY 10022

  

GOLDMAN, SACHS & CO.

   6.57

1 New York Plaza

  

New York, NY 10004

  

 

A-9


Table of Contents

Appendix A October 1, 2010

 

TD AMERITRADE CLEARING, INC

   5.13

4211 South 102nd Street

  

Omaha, NE 68127

  

BNP PARIBAS PRIME BROKERAGE INC.

   4.17

555 Croton Road

  

King of Prussia, PA 19406

  
PROSHARES ULTRA BASIC MATERIALS   
NATIONAL FINANCIAL SERVICES LLC    24.48

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   14.12

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   10.94

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   8.48

101 Hudson Street

  

Jersey City, NJ 07302

  

E*TRADE SECURITIES LLC

   5.63

135 E. 57th Street

  

New York, NY 10022

  

SCOTTRADE INC

   5.24

280 Park Avenue

  

New York, NY 10017

  
ULTRA Nasdaq Biotechnology   
MERRILL LYNCH    53.49

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   16.67

30 Hudson St.

  

Jersey City, NJ 07302

  

J.P. MORGAN CLEARING CORP.

   6.94

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

AMERIPRISE FINANCIAL

   5.70

3500 Packerland Drive

  

De Pere, WI 54115-9070

  

 

A-10


Table of Contents

Appendix A October 1, 2010

 

PROSHARES ULTRA CONSUMER GOODS   
NATIONAL FINANCIAL SERVICES LLC    35.24

200 Liberty Street

  

New York, NY 10281

  

PERSHING LLC

   10.10

One Pershing Plaza

  

Jersey City, NJ 07399

  

GOLDMAN, SACHS & CO.

   7.40

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   7.37

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   6.85

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRA CONSUMER SERVICES   
NATIONAL FINANCIAL SERVICES LLC    40.01

200 Liberty Street

  

New York, NY 10281

  

GOLDMAN SACHS EXECUTION & CLEARING,

   12.07

30 Hudson Street

  

Jersey City, NJ 07302

  

PERSHING LLC

   9.12

One Pershing Plaza

  

Jersey City, NJ 07399

  

MERRILL LYNCH

   6.64

101 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   3.93

101 Montgomery Street

  

San Francisco, CA 94101

  
PROSHARES ULTRA FINANCIALS   
NATIONAL FINANCIAL SERVICES LLC    13.17

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   11.45

101 Montgomery Street

  

San Francisco, CA 94101

  

 

A-11


Table of Contents

Appendix A October 1, 2010

 

BROWN BROTHERS HARRIMAN & CO.

   9.02

525 Washington Blvd.

  

Jersey City, NJ 07310

  

TD AMERITRADE CLEARING, INC

   8.48

4211 South 102nd Street

  

Omaha, NE 68127

  

PERSHING LLC

   7.82

One Pershing Plaza

  

Jersey City, NJ 07399

  

MERRILL LYNCH

   7.66

101 Hudson Street

  

Jersey City, NJ 07302

  

E*TRADE SECURITIES LLC

   5.84

135 E. 57th Street

  

New York, NY 10022

  
PROSHARES ULTRA HEALTH CARE   
NATIONAL FINANCIAL SERVICES LLC    25.60

200 Liberty Street

  

New York, NY 10281

  

PERSHING LLC

   11.24

One Pershing Plaza

  

Jersey City, NJ 07399

  

CHARLES SCHWAB & CO., INC.

   10.24

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   7.47

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   7.47

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   5.17

525 Washington Blvd.

  

Jersey City, NJ 07310

  
PROSHARES ULTRA INDUSTRIALS   
NATIONAL FINANCIAL SERVICES LLC    16.25

200 Liberty Street

  

New York, NY 10281

  

 

A-12


Table of Contents

Appendix A October 1, 2010

 

U.S. BANK

   10.48

1555 North River Center, Suite 210

  

Milwaukee, WI 53212

  

PERSHING LLC

   9.99

One Pershing Plaza

  

Jersey City, NJ 07399

  

CHARLES SCHWAB & CO., INC.

   7.52

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN, SACHS & CO.

   7.52

1 New York Plaza

  

New York, NY 10004

  

TD AMERITRADE CLEARING, INC

   6.24

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   5.88

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   5.61

30 Hudson Street

  

Jersey City, NJ 07302

  

SCOTTRADE INC

   4.91

280 Park Avenue

  

New York, NY 10017

  

VANGUARD BROKERAGE SERVICES

   3.85

100 Vanguard Boulevard

  

Malvern, PA 19355

  

LPL FINANCIAL

   3.30

9785 Towne Centre Drive

  

San Diego, CA 92121

  
PROSHARES ULTRA OIL & GAS   
NATIONAL FINANCIAL SERVICES LLC    18.16

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   12.76

101 Montgomery Street

  

San Francisco, CA 94101

  

 

A-13


Table of Contents

Appendix A October 1, 2010

 

TD AMERITRADE CLEARING, INC

   9.98

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   8.69

525 Washington Blvd.

  

Jersey City, NJ 07310

  

E*TRADE SECURITIES LLC

   5.85

135 E. 57th Street

  

New York, NY 10022

  

MERRILL LYNCH

   5.76

101 Hudson Street

  

Jersey City, NJ 07302

  

SCOTTRADE INC

   4.88

280 Park Avenue

  

New York, NY 10017

  
PROSHARES ULTRA REAL ESTATE   
NATIONAL FINANCIAL SERVICES LLC    13.33

200 Liberty Street

  

New York, NY 10281

  

BROWN BROTHERS HARRIMAN & CO.

   11.82

525 Washington Blvd.

  

Jersey City, NJ 07310

  

CHARLES SCHWAB & CO., INC.

   11.16

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   9.39

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   8.45

4211 South 102nd Street

  

Omaha, NE 68127

  

PERSHING LLC

   8.08

One Pershing Plaza

  

Jersey City, NJ 07399

  
ULTRA KBW REGIONAL BANKING   
MERRILL LYNCH    30.67

101 Hudson Street

  

Jersey City, NJ 07302

  

 

A-14


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN, SACHS & CO.

   21.01

1 New York Plaza

  

New York, NY 10004

  

WEDBUSH MORGAN SECURITIES INC.

   19.74

61 Broadway # 1610

  

New York, NY 10006-2713

  

NATIONAL FINANCIAL SERVICES LLC

   4.90

200 Liberty Street

  

New York, NY 10281

  

VANGUARD BROKERAGE SERVICES

   4.71

100 Vanguard Boulevard

  

Malvern, PA 19355

  
PROSHARES ULTRA SEMICONDUCTORS   
NATIONAL FINANCIAL SERVICES LLC    20.92

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   12.83

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   11.25

4211 South 102nd Street

  

Omaha, NE 68127

  

E*TRADE SECURITIES LLC

   9.52

135 E. 57th Street

  

New York, NY 10022

  

PERSHING LLC

   5.22

One Pershing Plaza

  

Jersey City, NJ 07399

  
PROSHARES ULTRA TECHNOLOGY   
NATIONAL FINANCIAL SERVICES LLC    17.13

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   13.37

101 Montgomery Street

  

San Francisco, CA 94101

  

PERSHING LLC

   7.20

One Pershing Plaza

  

Jersey City, NJ 07399

  

 

A-15


Table of Contents

Appendix A October 1, 2010

 

MERRILL LYNCH

   6.54

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   6.12

4211 South 102nd Street

  

Omaha, NE 68127

  

SCOTTRADE INC

   5.42

280 Park Avenue

  

New York, NY 10017

  

E*TRADE SECURITIES LLC

   4.73

135 E. 57th Street

  

New York, NY 10022

  
PROSHARES ULTRA TELECOMMUNICATIONS   
MERRILL LYNCH    33.73

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   8.59

30 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   7.63

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN, SACHS & CO.

   7.56

1 New York Plaza

  

New York, NY 10004

  

NATIONAL FINANCIAL SERVICES LLC

   5.20

200 Liberty Street

  

New York, NY 10281

  

PERSHING LLC

   5.05

One Pershing Plaza

  

Jersey City, NJ 07399

  

J.P. MORGAN CLEARING CORP.

   4.23

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  
PROSHARES ULTRA UTILITIES   
NATIONAL FINANCIAL SERVICES LLC    40.57

200 Liberty Street

  

New York, NY 10281

  

 

A-16


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN, SACHS & CO.

   6.92

1 New York Plaza

  

New York, NY 10004

  

TD AMERITRADE CLEARING, INC

   6.89

4211 South 102nd Street

  

Omaha, NE 68127

  

PERSHING LLC

   6.22

One Pershing Plaza

  

Jersey City, NJ 07399

  

CHARLES SCHWAB & CO., INC.

   5.76

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN SACHS EXECUTION & CLEARING,

   5.38

30 Hudson Street

  

Jersey City, NJ 07302

  

BROWN BROTHERS HARRIMAN & CO.

   4.54

525 Washington Blvd.

  

Jersey City, NJ 07310

  
PROSHARES ULTRA MSCI EAFE   
PERSHING LLC    34.15

One Pershing Plaza

  

Jersey City, NJ 07399

  

J.P. MORGAN CLEARING CORP.

   31.75

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

GOLDMAN SACHS EXECUTION & CLEARING,

   7.23

30 Hudson Street

  

Jersey City, NJ 07302

  

MERRILL LYNCH

   7.18

101 Hudson Street

  

Jersey City, NJ 07302

  

NATIONAL FINANCIAL SERVICES LLC

   6.34

200 Liberty Street

  

New York, NY 10281

  
PROSHARES ULTRA MSCI EMERGING MARKETS   
NATIONAL FINANCIAL SERVICES LLC    14.04

200 Liberty Street

  

New York, NY 10281

  

 

A-17


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN SACHS EXECUTION & CLEARING,

   13.53

30 Hudson Street

  

Jersey City, NJ 07302

  

PERSHING LLC

   12.28

One Pershing Plaza

  

Jersey City, NJ 07399

  

BROWN BROTHERS HARRIMAN & CO.

   10.81

525 Washington Blvd.

  

Jersey City, NJ 07310

  

CHARLES SCHWAB & CO., INC.

   7.00

101 Montgomery Street

  

San Francisco, CA 94101

  

UNION BANK

   6.26

551 Madison Ave # 11

  

New York, NY 10022-3266

  

TD AMERITRADE CLEARING, INC

   4.97

4211 South 102nd Street

  

Omaha, NE 68127

  
ULTRA MSCI EUROPE   
MERRILL LYNCH    27.10

101 Hudson Street

  

Jersey City, NJ 07302

  

J.P. MORGAN CLEARING CORP.

   21.41

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

CHARLES SCHWAB & CO., INC.

   13.52

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   11.63

4211 South 102nd Street

  

Omaha, NE 68127

  

GOLDMAN SACHS EXECUTION & CLEARING,

   7.96

30 Hudson Street

  

Jersey City, NJ 07302

  

NATIONAL FINANCIAL SERVICES LLC

   4.53

200 Liberty Street

  

New York, NY 10281

  

 

A-18


Table of Contents

Appendix A October 1, 2010

 

ULTRA MSCI PACIFIC EX-JAPAN   

GOLDMAN SACHS EXECUTION & CLEARING,

   82.12

30 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRA FTSE/XINHUA CHINA 25   
NATIONAL FINANCIAL SERVICES LLC    18.02

200 Liberty Street

  

New York, NY 10281

  

BROWN BROTHERS HARRIMAN & CO.

   16.19

525 Washington Blvd.

  

Jersey City, NJ 07310

  

MERRILL LYNCH

   13.99

101 Hudson Street

  

Jersey City, NJ 07302

  

PERSHING LLC

   11.35

One Pershing Plaza

  

Jersey City, NJ 07399

  

CHARLES SCHWAB & CO., INC.

   11.23

101 Montgomery Street

  

San Francisco, CA 94101

  

CIBC WORLD MARKETS CORP

   7.73

300 Madison Ave

  

New York, New York 10017

  

SCOTTRADE INC

   5.06

280 Park Avenue

  

New York, NY 10017

  
PROSHARES ULTRA MSCI JAPAN   
J.P. MORGAN CLEARING CORP.    20.92

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

GOLDMAN, SACHS & CO.

   20.56

1 New York Plaza

  

New York, NY 10004

  

MERRILL LYNCH

   19.49

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   15.95

30 Hudson Street

  

Jersey City, NJ 07302

  

 

A-19


Table of Contents

Appendix A October 1, 2010

 

JEFFERIES & COMPANY, INC.

   3.33

520 Madison Avenue, 10th Floor

  

New York, New York 10022

  
ULTRA MSCI MEXICO INVESTABLE MARKET   
GOLDMAN SACHS EXECUTION & CLEARING,    94.49

30 Hudson Street

  

Jersey City, NJ 07302

  
ULTRA 7-10 YEAR TRASURY   
GOLDMAN, SACHS & CO.    42.70

1 New York Plaza

  

New York, NY 10004

  

GOLDMAN SACHS EXECUTION & CLEARING,

   39.40

30 Hudson Street

  

Jersey City, NJ 07302

  

MERRILL LYNCH

   9.89

101 Hudson Street

  

Jersey City, NJ 07302

  
ULTRA 20+ YEAR TREASURY   
GOLDMAN SACHS EXECUTION & CLEARING,    104.75

30 Hudson Street

  

Jersey City, NJ 07302

  

NATIONAL FINANCIAL SERVICES LLC

   20.14

200 Liberty Street

  

New York, NY 10281

  

GOLDMAN, SACHS & CO.

   12.20

1 New York Plaza

  

New York, NY 10004

  

CREDIT SUISSE SECURITIES (USA) LLC

   11.88

11 Madison Avenue

  

New York, NY 10010

  

TD AMERITRADE CLEARING, INC

   8.53

4211 South 102nd Street

  

Omaha, NE 68127

  

CHARLES SCHWAB & CO., INC.

   6.46

101 Montgomery Street

  

San Francisco, CA 94101

  

 

A-20


Table of Contents

Appendix A October 1, 2010

 

BARCLAYS CAPITAL INC.

   5.57

200 Park Avenue Floor 3w

  

New York, NY 10166

  
PROSHARES SHORT QQQ   
NATIONAL FINANCIAL SERVICES LLC    18.23

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   10.36

101 Montgomery Street

  

San Francisco, CA 94101

  

FIRST CLEARING, LLC

   8.54

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

MORGAN STANLEY SMITH BARNEY

   8.28

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  

CITIGROUP GLOBAL MARKETS, INC.

   7.04

390 Greenwich Street

  

New York, NY 10013

  

TD AMERITRADE CLEARING, INC

   6.24

4211 South 102nd Street

  

Omaha, NE 68127

  

JPMORGAN

   4.79

227 Park Avenue

  

New York, NY 10017

  
PROSHARES SHORT DOW30   
NATIONAL FINANCIAL SERVICES LLC    15.78

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   13.60

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   7.39

4211 South 102nd Street

  

Omaha, NE 68127

  

FIRST CLEARING, LLC

   6.17

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

 

A-21


Table of Contents

Appendix A October 1, 2010

 

MORGAN STANLEY SMITH BARNEY

   6.03

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  

PERSHING LLC

   5.39

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  
PROSHARES SHORT S&P500   
CHARLES SCHWAB & CO., INC.    14.43

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   13.01

200 Liberty Street

  

New York, NY 10281

  

FIRST CLEARING, LLC

   9.09

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

TD AMERITRADE CLEARING, INC

   7.14

4211 South 102nd Street

  

Omaha, NE 68127

  

MORGAN STANLEY SMITH BARNEY

   4.97

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  

PERSHING LLC

   4.91

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  
PROSHARES SHORT MIDCAP400   
NATIONAL FINANCIAL SERVICES LLC    14.65

200 Liberty Street

  

New York, NY 10281

  

PERSHING LLC

   12.03

One Pershing Plaza

  

Jersey City, NJ 07399

  

J.P. MORGAN CLEARING CORP.

   10.52

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

FIRST CLEARING, LLC

   9.25

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

 

A-22


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN, SACHS & CO.

   6.88

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   6.71

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   5.24

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES SHORT SMALLCAP600   
FIRST CLEARING, LLC    25.65

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

NATIONAL FINANCIAL SERVICES LLC

   16.17

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   11.30

101 Montgomery Street

  

San Francisco, CA 94101

  

SCOTTRADE INC

   4.69

280 Park Avenue

  

New York, NY 10017

  

TD AMERITRADE CLEARING, INC

   4.57

4211 South 102nd Street

  

Omaha, NE 68127

  
PROSHARES SHORT RUSSELL2000   
CHARLES SCHWAB & CO., INC.    14.66

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   14.16

200 Liberty Street

  

New York, NY 10281

  

MORGAN STANLEY SMITH BARNEY

   7.96

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  

FIRST CLEARING, LLC

   7.79

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

 

A-23


Table of Contents

Appendix A October 1, 2010

 

CITIGROUP GLOBAL MARKETS, INC.

   6.69

390 Greenwich Street

  

New York, NY 10013

  

TD AMERITRADE CLEARING, INC

   5.84

4211 South 102nd Street

  

Omaha, NE 68127

  
PROSHARES ULTRASHORT QQQ   
CHARLES SCHWAB & CO., INC.    16.20

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   13.19

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   10.80

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   6.33

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRASHORT DOW30   
NATIONAL FINANCIAL SERVICES LLC    14.86

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   14.69

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   10.14

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   7.73

101 Hudson Street

  

Jersey City, NJ 07302

  

SCOTTRADE INC

   5.47

280 Park Avenue

  

New York, NY 10017

  

 

A-24


Table of Contents

Appendix A October 1, 2010

 

E*TRADE SECURITIES LLC

   5.29

135 E. 57th Street

  

New York, NY 10022

  
PROSHARES ULTRASHORT S&P500   
CHARLES SCHWAB & CO., INC.    15.50

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   13.66

200 Liberty Street

  

New York, NY 10281

  

MERRILL LYNCH

   8.17

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   7.80

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   7.43

525 Washington Blvd.

  

Jersey City, NJ 07310

  
PROSHARES ULTRASHORT RUSSELL3000   
MERRILL LYNCH    22.39

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   19.50

4211 South 102nd Street

  

Omaha, NE 68127

  

GOLDMAN SACHS EXECUTION & CLEARING,

   19.30

30 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   16.45

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   4.30

200 Liberty Street

  

New York, NY 10281

  
PROSHARES ULTRASHORT MIDCAP400   
NATIONAL FINANCIAL SERVICES LLC    16.41

200 Liberty Street

  

New York, NY 10281

  

 

A-25


Table of Contents

Appendix A October 1, 2010

 

CHARLES SCHWAB & CO., INC.

   14.08

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   8.94

4211 South 102nd Street

  

Omaha, NE 68127

  

GOLDMAN, SACHS & CO.

   6.34

1 New York Plaza

  

New York, NY 10004

  

PERSHING LLC

   5.86

One Pershing Plaza

  

Jersey City, NJ 07399

  

SCOTTRADE INC

   5.01

280 Park Avenue

  

New York, NY 10017

  
PROSHARES ULTRASHORT SMALLCAP600   
NATIONAL FINANCIAL SERVICES LLC    20.34

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   13.86

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   8.77

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   7.51

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   7.30

30 Hudson Street

  

Jersey City, NJ 07302

  

BROWN BROTHERS HARRIMAN & CO.

   6.64

525 Washington Blvd.

  

Jersey City, NJ 07310

  

SCOTTRADE INC

   4.42

280 Park Avenue

  

New York, NY 10017

  

 

A-26


Table of Contents

Appendix A October 1, 2010

 

PROSHARES ULTRASHORT RUSSELL2000   

CHARLES SCHWAB & CO., INC.

   12.74

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   12.51

200 Liberty Street

  

New York, NY 10281

  

MERRILL LYNCH

   7.02

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   6.91

4211 South 102nd Street

  

Omaha, NE 68127

  

PERSHING LLC

   6.36

One Pershing Plaza

  

Jersey City, NJ 07399

  

MORGAN STANLEY SMITH BARNEY

   5.55

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  
ULTRAPRO SHORT QQQ   
NATIONAL FINANCIAL SERVICES LLC    17.22

200 Liberty Street

  

New York, NY 10281

  

JPMORGAN

   11.94

227 Park Avenue

  

New York, NY 10017

  

CHARLES SCHWAB & CO., INC.

   11.68

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   10.78

4211 South 102nd Street

  

Omaha, NE 68127

  

PERSHING LLC

   8.93

One Pershing Plaza

  

Jersey City, NJ 07399

  

MERRILL LYNCH

   8.83

101 Hudson Street

  

Jersey City, NJ 07302

  

 

A-27


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN, SACHS & CO.

   8.72

1 New York Plaza

  

New York, NY 10004

  
ULTRAPRO SHORT DOW30   
NATIONAL FINANCIAL SERVICES LLC    17.91

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   14.64

4211 South 102nd Street

  

Omaha, NE 68127

  

CHARLES SCHWAB & CO., INC.

   14.15

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   8.18

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   7.60

1 New York Plaza

  

New York, NY 10004

  

E*TRADE SECURITIES LLC

   5.38

135 E. 57th Street

  

New York, NY 10022

  
PROSHARES ULTRAPRO SHORT S&P500   
NATIONAL FINANCIAL SERVICES LLC    21.42

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   15.65

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   9.82

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   5.62

525 Washington Blvd.

  

Jersey City, NJ 07310

  

SCOTTRADE INC

   5.43

280 Park Avenue

  

New York, NY 10017

  

 

A-28


Table of Contents

Appendix A October 1, 2010

 

ULTRAPRO SHORT MIDCAP400   

GOLDMAN SACHS EXECUTION & CLEARING,

   21.58

30 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   19.16

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   16.59

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   11.37

200 Liberty Street

  

New York, NY 10281

  
ULTRAPRO SHORT RUSSELL2000   
NATIONAL FINANCIAL SERVICES LLC    15.03

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   14.08

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN, SACHS & CO.

   13.80

1 New York Plaza

  

New York, NY 10004

  

SCOTTRADE INC

   7.60

280 Park Avenue

  

New York, NY 10017

  

PERSHING LLC

   7.39

One Pershing Plaza

  

Jersey City, NJ 07399

  

TD AMERITRADE CLEARING, INC

   6.62

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   5.94

101 Hudson Street

  

Jersey City, NJ 07302

  

FORTIS CLEARING AMERICAS LLC

   5.08

14 Wall St

  

New York, NY 10005-2101

  

 

A-29


Table of Contents

Appendix A October 1, 2010

 

PROSHARES ULTRASHORT RUSSELL1000 VALUE   

MERRILL LYNCH

   31.93

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   31.36

1 New York Plaza

  

New York, NY 10004

  

GOLDMAN SACHS EXECUTION & CLEARING,

   22.52

30 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRASHORT RUSSELL1000 GROWTH   
MERRILL LYNCH    38.71

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   16.08

30 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   12.66

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   7.16

101 Montgomery Street

  

San Francisco, CA 94101

  

BROWN BROTHERS HARRIMAN & CO.

   5.23

525 Washington Blvd.

  

Jersey City, NJ 07310

  
ULTRA RUSSELL MIDCAP VALUE   
CHARLES SCHWAB & CO., INC.    69.15

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN SACHS EXECUTION & CLEARING,

   20.88

30 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   10.34

1 New York Plaza

  

New York, NY 10004

  

NATIONAL FINANCIAL SERVICES LLC

   9.04

200 Liberty Street

  

New York, NY 10281

  

 

A-30


Table of Contents

Appendix A October 1, 2010

 

PROSHARES ULTRASHORT RUSSELL MIDCAP GROWTH   
CHARLES SCHWAB & CO., INC.    58.30

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   12.34

101 Montgomery Street

  

San Francisco, CA 94101

  

GOLDMAN, SACHS & CO.

   11.03

1 New York Plaza

  

New York, NY 10004

  
PROSHARES ULTRASHORT RUSSELL2000 VALUE   
CHARLES SCHWAB & CO., INC.    53.96

101 Montgomery Street

  

San Francisco, CA 94101

  

VANGUARD BROKERAGE SERVICES

   8.37

100 Vanguard Boulevard

  

Malvern, PA 19355

  

NATIONAL FINANCIAL SERVICES LLC

   7.39

200 Liberty Street

  

New York, NY 10281

  
PROSHARES ULTRASHORT RUSSELL2000 GROWTH   
STATE STREET BANK & TRUST COMPANY    75.93

One Lincoln Street

  

Boston, MA 02111

  

NATIONAL FINANCIAL SERVICES LLC

   13.51

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   7.84

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   7.72

4211 South 102nd Street

  

Omaha, NE 68127

  

LPL FINANCIAL

   7.01

9785 Towne Centre Drive

  

San Diego, CA 92121

  

 

A-31


Table of Contents

Appendix A October 1, 2010

 

SHORT BASIC MATERIALS   
MERRILL LYNCH    31.68

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   23.94

30 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   14.98

1 New York Plaza

  

New York, NY 10004

  

UMB BANK, N.A.

   5.60

1010 Grand Blvd # 3

  

Kansas City, MO 64106-2220

  
PROSHARES SHORT FINANCIALS   
NATIONAL FINANCIAL SERVICES LLC    17.82

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   15.03

101 Montgomery Street

  

San Francisco, CA 94101

  

FIRST CLEARING, LLC

   9.22

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

CITIGROUP GLOBAL MARKETS, INC.

   7.34

390 Greenwich Street

  

New York, NY 10013

  

MERRILL LYNCH

   7.19

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   6.33

4211 South 102nd Street

  

Omaha, NE 68127

  
PROSHARES SHORT OIL & GAS   
NATIONAL FINANCIAL SERVICES LLC    61.31

200 Liberty Street

  

New York, NY 10281

  

 

A-32


Table of Contents

Appendix A October 1, 2010

 

HSBC GLOBAL CUSTODY, HONG KONG

   8.89

1 Queen’s Road Central

  

Hong Kong

  

CHARLES SCHWAB & CO., INC.

   7.70

101 Montgomery Street

  

San Francisco, CA 94101

  

PENSON FINANCIAL SERVICES

   5.81

1700 Pacific Avenue, Suite 1400

  

Dallas, Texas 75201

  
SHORT REAL ESTATE   
NATIONAL FINANCIAL SERVICES LLC    27.96

200 Liberty Street

  

New York, NY 10281

  

GOLDMAN, SACHS & CO.

   21.34

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   12.02

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   6.16

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   5.47

4211 South 102nd Street

  

Omaha, NE 68127

  
SHORT KBW REATIONAL BANKING   
PERSHING LLC    26.20

One Pershing Plaza

  

Jersey City, NJ 07399

  

CHARLES SCHWAB & CO., INC.

   20.97

101 Montgomery Street

  

San Francisco, CA 94101

  

FIRST CLEARING, LLC

   18.37

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

GOLDMAN, SACHS & CO.

   15.24

1 New York Plaza

  

New York, NY 10004

  

 

A-33


Table of Contents

Appendix A October 1, 2010

 

NATIONAL FINANCIAL SERVICES LLC

   6.41

200 Liberty Street

  

New York, NY 10281

  
PROSHARES ULTRASHORT BASIC MATERIALS   
NATIONAL FINANCIAL SERVICES LLC    19.03

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   12.57

4211 South 102nd Street

  

Omaha, NE 68127

  

CHARLES SCHWAB & CO., INC.

   11.59

101 Montgomery Street

  

San Francisco, CA 94101

  

PERSHING LLC

   6.63

One Pershing Plaza

  

Jersey City, NJ 07399

  

SCOTTRADE INC

   6.55

280 Park Avenue

  

New York, NY 10017

  
ULTRASHORT NASDAQ BIOTECHNOLOGY   
MERRILL LYNCH    42.30

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   34.29

30 Hudson Street

  

Jersey City, NJ 07302

  

J.P. MORGAN CLEARING CORP.

   13.67

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

CHARLES SCHWAB & CO., INC.

   4.35

101 Montgomery Street

  

San Francisco, CA 94101

  
PROSHARES ULTRASHORT CONSUMER GOODS   
TD AMERITRADE CLEARING, INC    14.01

4211 South 102nd Street

  

Omaha, NE 68127

  

NATIONAL FINANCIAL SERVICES LLC

   13.45

200 Liberty Street

  

New York, NY 10281

  

 

A-34


Table of Contents

Appendix A October 1, 2010

 

CHARLES SCHWAB & CO., INC.

   13.04

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   11.33

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   8.11

1 New York Plaza

  

New York, NY 10004

  

PERSHING LLC

   5.88

One Pershing Plaza

  

Jersey City, NJ 07399

  
PROSHARES ULTRASHORT CONSUMER SERVICES   
NATIONAL FINANCIAL SERVICES LLC    15.36

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   14.36

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   13.97

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   10.72

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   5.02

1 New York Plaza

  

New York, NY 10004

  

SCOTTRADE INC

   4.97

280 Park Avenue

  

New York, NY 10017

  
PROSHARES ULTRASHORT FINANCIALS   
CHARLES SCHWAB & CO., INC.    16.35

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   11.69

200 Liberty Street

  

New York, NY 10281

  

 

A-35


Table of Contents

Appendix A October 1, 2010

 

TD AMERITRADE CLEARING, INC

   8.81

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   6.98

525 Washington Blvd.

  

Jersey City, NJ 07310

  

GOLDMAN, SACHS & CO.

   5.91

1 New York Plaza

  

New York, NY 10004

  

MERRILL LYNCH

   5.23

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRASHORT HEALTH CARE   
GOLDMAN SACHS EXECUTION & CLEARING,    28.88

30 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   18.38

1 New York Plaza

  

New York, NY 10004

  

MERRILL LYNCH

   9.74

101 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   6.45

101 Montgomery Street

  

San Francisco, CA 94101

  

MILLENNIUM TRUST COMPANY, LLC

   4.94

820 Jorie Boulevard, Suite 420

  

Oak Brook, IL 60523

  
PROSHARES ULTRASHORT INDUSTRIALS   
NATIONAL FINANCIAL SERVICES LLC    24.56

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   12.29

101 Montgomery Street

  

San Francisco, CA 94101

  

 

A-36


Table of Contents

Appendix A October 1, 2010

 

TD AMERITRADE CLEARING, INC

   10.98

4211 South 102nd Street

  

Omaha, NE 68127

  

GOLDMAN, SACHS & CO.

   9.34

1 New York Plaza

  

New York, NY 10004

  

MERRILL LYNCH

   7.52

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN SACHS EXECUTION & CLEARING,

   6.81

30 Hudson Street

  

Jersey City, NJ 07302

  

SCOTTRADE INC

   5.31

280 Park Avenue

  

New York, NY 10017

  
PROSHARES ULTRASHORT OIL & GAS   
NATIONAL FINANCIAL SERVICES LLC    14.60

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   10.84

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   9.50

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   6.89

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRASHORT REAL ESTATE   
CHARLES SCHWAB & CO., INC.    16.44

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   14.30

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   10.90

4211 South 102nd Street

  

Omaha, NE 68127

  

 

A-37


Table of Contents

Appendix A October 1, 2010

 

J.P. MORGAN CLEARING CORP.

   6.26

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

MERRILL LYNCH

   6.22

101 Hudson Street

  

Jersey City, NJ 07302

  

E*TRADE SECURITIES LLC

   5.91

135 E. 57th Street

  

New York, NY 10022

  
PROSHARES ULTRASHORT SEMICONDUCTORS   
STATE STREET BANK & TRUST COMPANY    24.24

One Lincoln Street

  

Boston, MA 02111

  

NATIONAL FINANCIAL SERVICES LLC

   19.02

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   14.28

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   8.47

4211 South 102nd Street

  

Omaha, NE 68127

  
PROSHARES ULTRASHORT TECHNOLOGY   
NATIONAL FINANCIAL SERVICES LLC    20.16

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   13.64

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   11.61

4211 South 102nd Street

  

Omaha, NE 68127

  

GOLDMAN SACHS EXECUTION & CLEARING,

   9.30

30 Hudson Street

  

Jersey City, NJ 07302

  

MERRILL LYNCH

   7.47

101 Hudson Street

  

Jersey City, NJ 07302

  

 

A-38


Table of Contents

Appendix A October 1, 2010

 

GOLDMAN, SACHS & CO.

   6.85

1 New York Plaza

  

New York, NY 10004

  
PROSHARES ULTRASHORT TELECOMMUNICATIONS   
GOLDMAN, SACHS & CO.    54.89

1 New York Plaza

  

New York, NY 10004

  

GOLDMAN SACHS EXECUTION & CLEARING,

   23.58

30 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   4.98

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   4.87

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRASHORT UTILITIES   
CHARLES SCHWAB & CO., INC.    20.61

101 Montgomery Street

  

San Francisco, CA 94101

  

BMO NESBITT BURNS INC.

   20.33

1 First Canadian Place

  

Toronto, Ontario M5X 1H3

  

GOLDMAN, SACHS & CO.

   19.35

1 New York Plaza

  

New York, NY 10004

  

PENSON FINANCIAL SERVICES

   10.57

1700 Pacific Avenue, Suite 1400

  

Dallas, Texas 75201

  

NATIONAL FINANCIAL SERVICES LLC

   9.83

200 Liberty Street

  

New York, NY 10281

  

CITIGROUP GLOBAL MARKETS, INC.

   7.58

390 Greenwich Street

  

New York, NY 10013

  

TD AMERITRADE CLEARING, INC

   5.54

4211 South 102nd Street

  

Omaha, NE 68127

  

 

A-39


Table of Contents

Appendix A October 1, 2010

 

PROSHARES SHORT MSCI EAFE   

NATIONAL FINANCIAL SERVICES LLC

   18.12

200 Liberty Street

  

New York, NY 10281

  

FIRST CLEARING, LLC

   14.16

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

MORGAN STANLEY SMITH BARNEY

   13.16

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  

CHARLES SCHWAB & CO., INC.

   10.55

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   5.46

4211 South 102nd Street

  

Omaha, NE 68127

  
PROSHARES SHORT MSCI EMERGING MARKETS   
NATIONAL FINANCIAL SERVICES LLC    7.56

200 Liberty Street

  

New York, NY 10281

  

FIRST CLEARING, LLC

   4.54

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

MORGAN STANLEY SMITH BARNEY

   3.01

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  

BROWN BROTHERS HARRIMAN & CO.

   1.84

525 Washington Blvd.

  

Jersey City, NJ 07310

  

CHARLES SCHWAB & CO., INC.

   1.76

101 Montgomery Street

  

San Francisco, CA 94101

  

CITIGROUP GLOBAL MARKETS, INC.

   1.74

390 Greenwich Street

  

New York, NY 10013

  
SHORT FTSE/XINHUA CHINA 25   
GOLDMAN SACHS EXECUTION & CLEARING,    24.64

30 Hudson Street

  

Jersey City, NJ 07302

  

 

A-40


Table of Contents

Appendix A October 1, 2010

 

MERRILL LYNCH

   13.95

101 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   10.37

101 Montgomery Street

  

San Francisco, CA 94101

  

PERSHING LLC

   9.66

One Pershing Plaza

  

Jersey City, NJ 07399

  

WELLS FARGO INVESTMENTS, LLC

   6.74

40 W 57th St # 16

  

New York, NY

  

BNY MELLON

   5.27

1 Wall St

  

New York, NY

  

FIRST NATIONAL BANK OF OMAHA

   4.85

P.O. BOX 2490

  

Omaha, Nebraska 68103-2490

  
PROSHARES ULTRASHORT MSCI EAFE   
CHARLES SCHWAB & CO., INC.    13.34

101 Montgomery Street

  

San Francisco, CA 94101

  

J.P. MORGAN CLEARING CORP.

   12.61

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

NATIONAL FINANCIAL SERVICES LLC

   12.05

200 Liberty Street

  

New York, NY 10281

  

BROWN BROTHERS HARRIMAN & CO.

   9.37

525 Washington Blvd.

  

Jersey City, NJ 07310

  

MERRILL LYNCH

   6.17

101 Hudson Street

  

Jersey City, NJ 07302

  

RAYMOND JAMES & ASSOCIATES, INC.

   5.06

160 Broadway Suite 600

  

New York, NY 10038

  

 

A-41


Table of Contents

Appendix A October 1, 2010

 

PROSHARES ULTRASHORT MSCI EMERGING MARKETS   

NATIONAL FINANCIAL SERVICES LLC

   11.75

200 Liberty Street

  

New York, NY 10281

  

BROWN BROTHERS HARRIMAN & CO.

   11.08

525 Washington Blvd.

  

Jersey City, NJ 07310

  

TD AMERITRADE CLEARING, INC

   8.16

4211 South 102nd Street

  

Omaha, NE 68127

  

MERRILL LYNCH

   7.87

101 Hudson Street

  

Jersey City, NJ 07302

  

CHARLES SCHWAB & CO., INC.

   7.06

101 Montgomery Street

  

San Francisco, CA 94101

  

J.P. MORGAN CLEARING CORP.

   6.36

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  
PROSHARES ULTRASHORT MSCI EUROPE   
NATIONAL FINANCIAL SERVICES LLC    14.69

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   13.03

101 Montgomery Street

  

San Francisco, CA 94101

  

TD AMERITRADE CLEARING, INC

   10.66

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   8.30

525 Washington Blvd.

  

Jersey City, NJ 07310

  

MERRILL LYNCH

   6.97

101 Hudson Street

  

Jersey City, NJ 07302

  

PERSHING LLC

   6.37

One Pershing Plaza

  

Jersey City, NJ 07399

  

 

A-42


Table of Contents

Appendix A October 1, 2010

 

PROSHARES ULTRASHORT MSCI PACIFIC EX JAPAN   

GOLDMAN SACHS EXECUTION & CLEARING,

   41.77

30 Hudson Street

  

Jersey City, NJ 07302

  

MERRILL LYNCH

   27.22

101 Hudson Street

  

Jersey City, NJ 07302

  

UMB BANK, N.A.

   9.33

1010 Grand Blvd # 3

  

Kansas City, MO 64106-2220

  

NATIONAL FINANCIAL SERVICES LLC

   8.17

200 Liberty Street

  

New York, NY 10281

  
PROSHARES ULTRASHORT MSCI BRAZIL   
BROWN BROTHERS HARRIMAN & CO.    15.24

525 Washington Blvd.

  

Jersey City, NJ 07310

  

CHARLES SCHWAB & CO., INC.

   10.67

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   10.36

200 Liberty Street

  

New York, NY 10281

  

MERRILL LYNCH

   10.23

101 Hudson Street

  

Jersey City, NJ 07302

  

JPMORGAN

   6.74

227 Park Avenue

  

New York, NY 10017

  

UBS SECURITIES LLC

   5.22

51 West 52nd Street

  

New York, NY 10019

  

J.P. MORGAN CLEARING CORP.

   4.76

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  
PROSHARES ULTRASHORT FTSE/XINHUA CHINA 25   
CHARLES SCHWAB & CO., INC.    9.72

101 Montgomery Street

  

San Francisco, CA 94101

  

 

A-43


Table of Contents

Appendix A October 1, 2010

 

NATIONAL FINANCIAL SERVICES LLC

   9.29

200 Liberty Street

  

New York, NY 10281

  

TD AMERITRADE CLEARING, INC

   7.98

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   6.50

525 Washington Blvd.

  

Jersey City, NJ 07310

  

MERRILL LYNCH

   5.61

101 Hudson Street

  

Jersey City, NJ 07302

  
PROSHARES ULTRASHORT MSCI JAPAN   
STATE STREET BANK & TRUST COMPANY    16.48

One Lincoln Street

  

Boston, MA 02111

  

MERRILL LYNCH

   15.65

101 Hudson Street

  

Jersey City, NJ 07302

  

GOLDMAN, SACHS & CO.

   14.21

1 New York Plaza

  

New York, NY 10004

  

CHARLES SCHWAB & CO., INC.

   11.34

101 Montgomery Street

  

San Francisco, CA 94101

  

BROWN BROTHERS HARRIMAN & CO.

   8.90

525 Washington Blvd.

  

Jersey City, NJ 07310

  

WELLS FARGO

   7.59

40 W 57th St # 16

  

New York, NY

  

NATIONAL FINANCIAL SERVICES LLC

   7.28

200 Liberty Street

  

New York, NY 10281

  
PROSHARES ULTRASHORT MSCI MEXICO   
UBS SECURITIES LLC    25.00

51 West 52nd Street

  

New York, NY 10019

  

 

A-44


Table of Contents

Appendix A October 1, 2010

 

CHARLES SCHWAB & CO., INC.

   18.44

101 Montgomery Street

  

San Francisco, CA 94101

  

MERRILL LYNCH

   16.73

101 Hudson Street

  

Jersey City, NJ 07302

  

NATIONAL FINANCIAL SERVICES LLC

   16.09

200 Liberty Street

  

New York, NY 10281

  

J.P. MORGAN CLEARING CORP.

   7.90

1 MetroTech Center

  

North Brooklyn, NY 11201-3859

  

GOLDMAN SACHS EXECUTION & CLEARING,

   7.87

30 Hudson Street

  

Jersey City, NJ 07302

  
SHORT 20+ YEAR TREASURY   
FIRST CLEARING, LLC    17.41

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

CITIGROUP GLOBAL MARKETS, INC.

   13.70

390 Greenwich Street

  

New York, NY 10013

  

NATIONAL FINANCIAL SERVICES LLC

   10.47

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   8.00

101 Montgomery Street

  

San Francisco, CA 94101

  

BROWN BROTHERS HARRIMAN & CO.

   7.59

525 Washington Blvd.

  

Jersey City, NJ 07310

  

MORGAN STANLEY SMITH BARNEY

   6.77

1 Pierrepont Plaza, 5th Floor

  

Brooklyn, NY 11201

  
PROSHARES ULTRASHORT 7-10 YEAR TREASURY   
NATIONAL FINANCIAL SERVICES LLC    24.30

200 Liberty Street

  

New York, NY 10281

  

 

A-45


Table of Contents

Appendix A October 1, 2010

 

CHARLES SCHWAB & CO., INC.

   18.16

101 Montgomery Street

  

San Francisco, CA 94101

  

PERSHING LLC

   6.43

One Pershing Plaza

  

Jersey City, NJ 07399

  

MERRILL LYNCH

   5.45

101 Hudson Street

  

Jersey City, NJ 07302

  

BROWN BROTHERS HARRIMAN & CO.

   5.42

525 Washington Blvd.

  

Jersey City, NJ 07310

  

THE BANK OF NEW YORK MELLON

   4.98

One Wall Street, 5th Floor

  

New York, NY 10286

  
PROSHARES ULTRASHORT 20+ YEAR TREASURY   
CHARLES SCHWAB & CO., INC.    14.47

101 Montgomery Street

  

San Francisco, CA 94101

  

NATIONAL FINANCIAL SERVICES LLC

   12.15

200 Liberty Street

  

New York, NY 10281

  

MERRILL LYNCH

   6.56

101 Hudson Street

  

Jersey City, NJ 07302

  

TD AMERITRADE CLEARING, INC

   5.79

4211 South 102nd Street

  

Omaha, NE 68127

  

BROWN BROTHERS HARRIMAN & CO.

   5.09

525 Washington Blvd.

  

Jersey City, NJ 07310

  

PERSHING LLC

   5.00

One Pershing Plaza

  

Jersey City, NJ 07399

  

 

A-46


Table of Contents

Appendix A October 1, 2010

 

PROSHARES CREDIT SUISSE 130/30   
MERRILL LYNCH    16.37

101 Hudson Street

  

Jersey City, NJ 07302

  

NATIXIS NORTH AMERICAN INC.

   9.18

1251 Avenue of the Americas, 34th floor

  

New York , NY 10020

  

FIRST CLEARING, LLC

   8.39

Riverfront Plaza, 901 East Byrd Street

  

Richmond, VA 23219

  

NATIONAL FINANCIAL SERVICES LLC

   5.97

200 Liberty Street

  

New York, NY 10281

  

CHARLES SCHWAB & CO., INC.

   5.86

101 Montgomery Street

  

San Francisco, CA 94101

  

 

* A shareholder who beneficially owns, directly or indirectly, more than 25% of the voting securities of a Fund may be deemed a “control person” (as defined in the 1940 Act) and may be able to determine the outcome of any matter submitted for shareholder consideration with respect to that Fund.

 

A-47


Table of Contents

PART C. OTHER INFORMATION

PROSHARES TRUST

 

Item 28. Exhibits

 

  (a) Articles of Incorporation

 

  (1)

Certificate of Trust of the Registrant. 1

 

  (2)

Certificate of Amendment to the Certificate of Trust of the Registrant (changing the name from ProFunds ETF Trust to xtraShares Trust). 2

 

  (3)

Certificate of Amendment to the Certificate of Trust of the Registrant (changing the name from xtraShares Trust to ProShares Trust. 3

 

  (4)

Amended and Restated Declaration of Trust of the Registrant. 3

 

  (b) By-Laws

 

  (1)

By-Laws of the Registrant. 3

 

  (c) Instruments Defining Rights of Security Holders

 

    Not applicable.

 

  (d) Investment Advisory Contracts

 

  (1)

Investment Advisory Agreement between Registrant and ProShare Advisors LLC 4 and Amended and Restated Schedule A, Amendment No. 10 filed herewith.

 

  (e) Underwriting Contracts

 

  (1)

Distribution Agreement between Registrant and SEI Investments Distribution Co. 5

 

  (f) Bonus or Profit Sharing Contracts

 

    Not applicable.

 

  (g) Custodian Agreements

 

  (1)

Domestic Custody Agreement between Registrant and JPMorgan Chase Bank, N.A 5 .

 

  (a) Cash Trade Execution Rider filed herewith;

 

  (b) Amendment to Cash Trade Execution Rider filed herewith;

 

  (c) Global Custody Rider; and

 

  (d) Amended and Restated Amendment No. 16 filed herewith.

 

  (h) Other Material Contracts

 

  (1)

Management Services Agreement between Registrant and ProShare Advisors LLC 4 and Amended and Restated Schedule A, Amendment No. 10 filed herewith.

 

  (2)

Expense Limitation Agreement between Registrant and ProShare Advisors LLC 4 and Amended and Restated Schedule A filed herewith.

 

  (3)

Fund Services Agreement (Administration and Compliance Services, Regulatory Services, Accounting Services) between Registrant and J.P. Morgan Investor Services Co. 5 and Amended and Restated Amendment No. 16 filed herewith.

 

  (4)

Agency Services Agreement between Registrant and JPMorgan Chase Bank, N.A. 5 and Amended and Restated Amendment No. 16 filed herewith.

 

  (5)

Authorized Participant Agreement between Registrant and SEI Investments Distribution Co. 3

 

  (6)

PFO/Treasurer Services Agreement between Registrant and Foreside Compliance Services, LLC 5 and Amendment No. 1 filed herewith.


Table of Contents
  (i) Legal Opinions

 

  (1) Opinion and Consent of Ropes & Gray LLP filed herewith.

 

  (j) Other Opinions

 

  (1) Opinion and Consent of PricewaterhouseCoopers LLP filed herewith.

 

  (k) Omitted Financial Statements

 

    Not applicable.

 

  (l) Initial Capital Agreements

 

  (1)

Investor Letter. 6

 

  (m) Rule 12b-1 Plan

 

  (1)

Distribution Plan. 3

 

  (n) Rule 18f-3 Plan

 

    Not applicable.

 

  (o) Reserved

 

    Not applicable.

 

  (p) Codes of Ethics

 

  (1)

Code of Ethics of the Registrant 3 , Amended and Restated Code of Ethics 7 and filed herewith.

 

  (2)

Code of Ethics of the Advisor 3 , Amended and Restated Code of Ethics 7 and filed herewith.

 

  (3)

Code of Conduct of the Distributor 3 and filed herewith.

 

  (q) Powers of Attorney

 

  (1)

Power of Attorney by Louis Mayberg 8

 

  (2)

Power of Attorney by Michael Wachs 8

 

  (3)

Power of Attorney by Russell Reynolds, III 8

 

  (4)

Power of Attorney by Michael L. Sapir 8

 

(1) Filed with Initial Registration Statement on June 5, 2002.
(2) Previously filed on July 17, 2003 as part of Pre-Effective Amendment No. 2 under the Securities Act of 1933 and incorporated by reference herein.
(3) Previously filed on May 22, 2006 as part of Pre-Effective Amendment No. 6 under the Securities Act of 1933 and incorporated by reference herein.
(4) Previously filed on June 19, 2006 as part of Pre-Effective Amendment No. 7 under the Securities Act of 1933 and incorporated by reference herein.
(5) Previously filed on August 30, 2006 as part of Post-Effective Amendment No. 1 under the Securities Act of 1933 and incorporated by reference herein.
(6) Previously filed on December 29, 2006 as part of Post-Effective Amendment No. 2 under the Securities Act of 1933 and incorporated by reference herein.
(7) Previously filed on July 31, 2009 as part of Post-Effective Amendment No. 16 under the Securities Act of 1933 and incorporated by reference herein.
(8) Previously filed on September 24, 2010 as part of Post-Effective Amendment No. 25 under the Securities Act of 1933 and incorporated by reference herein.

 

Item 29. Persons Controlled By or Under Common Control With Registrant

Provide a list or diagram of all persons directly or indirectly controlled by or under common control with the Registrant. For any person controlled by another person, disclose the percentage of voting securities owned by the immediately controlling person or other basis of that person’s control. For each company, also provide the state or other sovereign power under the laws of which the company is organized.

None.


Table of Contents
Item 30. Indemnification

State the general effect of any contract, arrangements or statute under which any director, officer, underwriter or affiliated person of the registrant is insured or indemnified against any liability incurred in their official capacity, other than insurance provided by any director, officer, affiliated person, or underwriter for their own protection.

Reference is made to Article Eight of the Registrant’s Amended and Restated Declaration of Trust which is incorporated by reference herein:

The Registrant (also, the “Trust”) is organized as a Delaware business trust is operated pursuant to an Amended and Restated Declaration of Trust, dated October 10, 2005 (the “Declaration of Trust”), that permits the Registrant to indemnify every person who is, or has been, a Trustee, officer, employee or agent of the Trust, including persons who serve at the request of the Trust as directors, trustees, officers, employees or agents of another organization in which the Trust has an interest as a shareholder, creditor or otherwise (hereinafter referred to as a “Covered Person”), shall be indemnified by the Trust to the fullest extent permitted by law against liability and against all expenses reasonably incurred or paid by him in connection with any claim, action, suit or proceeding in which he becomes involved as a party or otherwise by virtue of his being or having been such a Trustee, director, officer, employee or agent and against amounts paid or incurred by him in settlement thereof. This indemnification is subject to the following conditions:

No indemnification shall be provided hereunder to a Covered Person:

 

  (a) For an liability to the Trust or its Shareholders arising out of a final adjudication by the court of other body before which the proceeding was brought that the Covered Person engaged in willful misfeasance, bad faith, gross negligence or reckless disregard of the duties involved in the conduct of his office;

 

  (b) With respect to any matter as to which the Covered Person shall have been finally adjudicated not to have acted in good faith in the reasonable belief that his or her action was in the best interests of the Trust; or

 

  (c) In the event of a settlement of other disposition not involving a final adjudication (as provided in paragraph (a) or (b) of this Section 8.5.2) and resulting in a payment by a Covered Person, unless there has been either a determination that such Covered Person did not engage in willful misfeasance, b ad faith, gross negligence or reckless disregard of the duties involved in the conduct of this office by the court or other body approving the settlement or other disposition, or a reasonable determination, based on a review of readily available facts (as opposed to a full trial-type inquiry), that he or she did not engage in such conduct, such determination being made by : (i) a vote of a majority of the Disinterested Trustees (as such term is defined in Section 8.5.5) acting on the matter); or (ii) a writer opinion of independent legal counsel.

The rights of indemnification under the Declaration of Trust may be insured against by policies maintained by the Trust, and shall be severable, shall not affect any other rights to which any Covered Person may now or hereafter be entitled, shall continue as to a person who has ceased to be a Covered Person, and shall inure to the benefit of the heirs, executors and administrators of such a person. Nothing contained in the Declaration of Trust shall affect any rights to indemnification to which Trust personnel other than Covered Persons may be entitled by contract or otherwise under law.

Expenses of preparation and presentation of a defense to any claim, action, suit or proceeding subject to a claim for indemnification under Section 8.5 of the Declaration of Trust shall be advanced by the Trust prior to final disposition thereof upon receipt of an undertaking by or on behalf of the recipient to repay such amount if it is ultimately determined that he or she is not entitled to indemnification under Section 8.5 of the Declaration of Trust, provided that either: Covered Person, unless there has been either a determination that such Covered Person did not engage in willful misfeasance, bad faith, gross negligence or reckless disregard of the duties involved in the conduct of this office by the court or other body approving the settlement or other disposition, or a reasonable determination, based on a review of readily available facts (as opposed to a full trial-type inquiry), that he or she did not engage in such conduct, such determination being made by : (i) a vote of a majority of the Disinterested Trustees (as such term is defined in Section 8.5.5) acting on the matter (provided that a majority of Disinterested Trustees then in office act on the matter); or (ii) a writer opinion of independent legal counsel.


Table of Contents
  (a) Such undertaking is secured by a surety bond or some other appropriate security or the Trust shall be insured against losses arising out of any such advances; or

 

  (b) A majority of the Disinterested Trustees acting on the matter (provided that a majority of the Disinterested Trustees then in office act on the matter) or independent legal counsel in a written opinion shall determine, based upon a review of the readily available facts (as opposed to the facts available upon a full trial), that there is reason to believe that the recipient ultimately will be found entitled to indemnification.

As used in Section 8.5 of the Declaration of Trust, the following words shall have the meanings set forth below:

 

  (c) A “Disinterested Trustee” is one (i) who is not an Interested Person of the Trust (including anyone, as such Disinterested Trustees, who has been exempted from being an Interested Person by any rule, regulation or order of the Commission), and (ii) against whom none of such actions, suits or other proceedings or another action, suit or other proceeding on the same or similar grounds is then or has been pending;

 

  (d) “Claim,” “action,” “suite” or “proceeding” shall apply to all claims, actions, suits, proceedings (civil, criminal, administrative or other, including appeals), actual or threatened; and

 

  (e) “Liability” and “expenses” shall include without limitation, attorneys’ fees, costs, judgments, amounts paid in settlement, fines, penalties and other liabilities.

 

Item 31. Business and Other Connections of Investment Adviser

Describe any other business, profession, vocation or employment of a substantial nature in which the investment adviser and each director, officer or partner of the investment adviser, or has been, engaged within the last two fiscal years for his or her own account or in the capacity of director, officer, employee, partner or trustee (disclose the name and principal business address of any company for which a person listed above serves in the capacity of director, officer, employee, partner or trustee, and the nature of the relationship.)

Reference is made to the caption “Management” in the Prospectuses constituting Part A which is incorporated herein by reference and “Management of ProShares Trust” in the Statement of Additional Information constituting Part B which is incorporated herein by reference.

The information as to the directors and officers of ProShare Advisors LLC is set forth in ProShare Advisors LLC’s Form ADV filed with the Securities and Exchange Commission on April 7, 2005 (Reference No. 5524427696B2B2) and amended through April 29, 2010 and is incorporated herein by reference.

 

Item 32. Principal Underwriters

 

  (a) State the name of each investment company (other than the registrant) for which each principal underwriter currently distributing securities of the registrant also acts as a principal underwriter, depositor or investment adviser.

Registrant’s distributor, SEI Investments Distribution Co. (the “Distributor”), acts as distributor for:

SEI Daily Income Trust

SEI Liquid Asset Trust

SEI Tax Exempt Trust

SEI Institutional Managed Trust

SEI Institutional International Trust

The Advisors’ Inner Circle Fund

The Advisors’ Inner Circle Fund II

Bishop Street Funds

SEI Asset Allocation Trust

SEI Institutional Investments Trust

CNI Charter Funds

iShares Inc.

iShares Trust

(Optique Funds, Inc. (f/k/a/ JohnsonFamily Funds, Inc.)

Causeway Capital Management Trust


Table of Contents

BlackRock Funds III (f/k/a Barclays Global Investors Funds)

SEI Opportunity Fund, LP

The Arbitrage Funds

The Turner Funds

Community Reinvestment Act Qualified Investment Fund

SEI Alpha Strategy Portfolios, LP

TD Asset Management USA Funds

SEI Structured Credit Fund, LP

Wilshire Mutual Funds, Inc.

Wilshire Variable Insurance Trust

Global X Funds

ProShares Trust II

FaithShares Trust

Schwab Strategic Trust

The Distributor provides numerous financial services to investment managers, pension plan sponsors, and bank trust departments. These services include portfolio evaluation, performance measurement and consulting services (“Funds Evaluation”) and automated execution, clearing and settlement of securities transactions (“MarketLink”).

 

  (b) Provide the information required by the following table with respect to each director, officer or partner of each principal underwriter named in answer to Item 20. Unless otherwise noted, the business address of each director or officer is Oaks, PA 19456

 

Name

  

Position and Office with Underwriter

   Positions and Offices with
Registrant

William M. Doran

   Director    None

Edward D. Loughlin

   Director    None

Wayne M. Withrow

   Director    None

Kevin P. Barr

   President & Chief Executive Officer    None

Maxine J. Chou

   Chief Financial Officer, Chief Operations Officer & Treasurer    None

John C. Munch

   General Counsel & Secretary    None

Karen E. LaTourette

   Chief Compliance Officer, Anti-Money Laundering Officer and Assistant Secretary    None

Mark J. Held

   Senior Vice President    None

Lori L. White

   Vice President & Assistant Secretary    None

John P. Coary

   Vice President and Assistant Secretary    None

John J. Cronin

   Vice President    None

Robert M. Silvestri

   Vice President    None

 

Item 33. Location of Accounts and Records

State the names and address of each person maintaining principal possession of each account, book or other document required to be maintained by Section 31(a) of the 1940 Act [15 u.s.c. 80a-30(a)] and the rules under that section.

The books, accounts and other documents required by Section 31(a) under the Investment Company Act of 1940, as amended, and the rules promulgated thereunder are maintained in the physical possession of:

JPMorgan Chase Bank, N.A.

Attn: General Counsel

4 MetroTech Center

Brooklyn, NY 11245

J.P. Morgan Investor Services Co.

70 Fargo Street – Suite 3 East

Boston, MA 02210-1950

Attention: Fund Regulatory Services Department


Table of Contents

ProShare Advisors LLC

c/o ProFund Advisors LLC

Attn: General Counsel

7501 Wisconsin Avenue, Suite 1000

Bethesda, MD 20814-6527

SEI Investments Distribution Co.

Attn: General Counsel

One Freedom Valley Drive

Oaks, Pennsylvania 19456-1100

 

Item 34. Management Services

Provide a summary of the substantive provisions of any management-related service contract not discussed in Part A or Part B, disclosing the parties to the contract and the total amount paid and by whom, for the fund’s last three fiscal years.

Not applicable.

 

Item 35. Undertakings

Not applicable.


Table of Contents

SIGNATURES

Pursuant to the requirements of the Securities Act of 1933 and the Investment Company Act of 1940, the Registrant certifies that it meets all the requirements for effectiveness under Rule 485(b) of the Securities Act of 1933 and has duly caused this post-effective amendment (the “Amendment”) to its Registration Statement to be signed on its behalf by the undersigned, duly authorized, in the City of Bethesda and the State of Maryland on September 28, 2010.

 

ProShares Trust
By:   / S /    L OUIS M. M AYBERG        
  Louis M. Mayberg

Pursuant to the requirements of the Securities Act of 1933, this Amendment to the Registration Statement has been signed below by the following persons in the capacities indicated.

 

Signature

  

Title

 

Date

/ S /    M ICHAEL L. S APIR *        

Michael L. Sapir

   Trustee, Chairman   September 28, 2010

/ S /    R USSELL S. R EYNOLDS , III *        

Russell S. Reynolds, III

   Trustee   September 28, 2010

/ S /    M ICHAEL W ACHS *        

Michael Wachs

   Trustee   September 28, 2010

/ S /    L OUIS M. M AYBERG *        

Louis M. Mayberg

   President   September 28, 2010

/ S /    C HARLES S. T ODD        

Charles S. Todd

   Treasurer   September 28, 2010

 

* By:   / S /     A MY R. D OBERMAN        
  Amy R. Doberman
  As Attorney-in-fact

Date: September 28, 2010


Table of Contents

EXHIBIT INDEX

 

EXHIBIT
NUMBER

  

ITEM 28

(d)(1)    Amendment No. 10 to Investment Advisory Agreement
(g)(1a)    Cash Trade Execution Rider to Custody Agreement
(g)(1b)    Amendment to Cash Trade Execution Rider to Custody Agreement
(g)(1c)    Global Custody Rider to Custody Agreement
(g)(1d)    Amendment No. 16 to Custody Agreement
(h)(1)    Amendment No. 10 to Management Services Agreement
(h)(2)    Amended Schedule A to Expense Limitation Agreement
(h)(3)    Amendment No. 16 to Fund Services Agreement
(h)(4)    Amendment No. 16 to Agency Services Agreement
(h)(6)    Amendment No. 1 to PFO/Treasurer Services Agreement
(i)(1)    Opinion and Consent of Ropes & Gray LLP
(j)(1)    Opinion and Consent of PricewaterhouseCoopers LLP
(p)(1-2)    Code of Ethics of Distributor
(p)(3)    Amended and Restated Code of Ethics of Registrant and Advisor

Exhibit (d)(1)

AMENDMENT NO. 10 DATED SEPTEMBER 21, 2010 TO THE PROSHARES TRUST INVESTMENT

ADVISORY AGREEMENT DATED DECEMBER 15, 2005, BETWEEN PROSHARES TRUST AND

PROSHARE ADVISORS LLC

SCHEDULE A

TO THE INVESTMENT ADVISORY AGREEMENT

BETWEEN PROSHARES TRUST AND PROSHARE ADVISORS LLC

AS OF September 21, 2010

 

NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily
net assets of each Fund) (1)
 

ProShares Ultra S&P500

   0.75

ProShares Ultra MidCap400

   0.75

ProShares Ultra Dow30

   0.75

ProShares Ultra QQQ

   0.75

ProShares Ultra Russell1000 Value

   0.75

ProShares Ultra Russell1000 Growth

   0.75

ProShares Ultra Russell MidCap Value

   0.75

ProShares Ultra Russell MidCap Growth

   0.75

ProShares Ultra Russell2000 Value

   0.75

ProShares Ultra Russell2000 Growth

   0.75

ProShares Ultra Basic Materials

   0.75

ProShares Ultra Biotechnology

   0.75

ProShares Ultra Consumer Goods

   0.75

ProShares Ultra Consumer Services

   0.75

ProShares Ultra Financials

   0.75

ProShares Ultra Health Care

   0.75

ProShares Ultra Industrials

   0.75

ProShares Ultra Oil & Gas

   0.75

ProShares Ultra Precious Metals

   0.75

ProShares Ultra Real Estate

   0.75

ProShares Ultra Semiconductors

   0.75

ProShares Ultra Technology

   0.75

ProShares Ultra Telecommunications

   0.75

ProShares Ultra Utilities

   0.75

ProShares Ultra Russell1000

   0.75

ProShares Ultra Russell MidCap

   0.75

ProShares Ultra Russell2000

   0.75

ProShares Ultra SmallCap600

   0.75

ProShares Ultra MSCI Japan

   0.75

ProShares Ultra MSCI Emerging Markets

   0.75

ProShares Ultra MSCI EAFE

   0.75

ProShares Ultra NASDAQ Biotechnology

   0.75

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) (1)
 

ProShares Ultra Dow Jones Select Telecommunications

   0.75

ProShares Ultra FTSE/Xinhua China 25

   0.75

ProShares Ultra 7-10 Year Treasury

   0.75

ProShares Ultra 20+ Year Treasury

   0.75

ProShares Ultra iBoxx $ Investment Grade

   0.75

ProShares Ultra iBoxx $ High Yield

   0.75

ProShares Ultra NASDAQ Composite

   0.75

ProShares Ultra Aggregate Bond

   0.75

ProShares Ultra DJ Wilshire Total Market

   0.75

ProShares Ultra Russell3000

   0.75

ProShares Ultra MSCI Pacific ex-Japan

   0.75

ProShares Ultra MSCI Latin America

   0.75

ProShares Ultra MSCI Europe

   0.75

ProShares Ultra MSCI BRIC

   0.75

ProShares Ultra S&P Europe 350

   0.75

ProShares Ultra MSCI Brazil

   0.75

ProShares Ultra MSCI South Korea

   0.75

ProShares Ultra MSCI Taiwan

   0.75

ProShares Ultra MSCI Australia

   0.75

ProShares Ultra MSCI Hong Kong

   0.75

ProShares Ultra MSCI Mexico Investable Market

   0.75

ProShares Ultra KBW Regional Banking

   0.75

ProShares Short S&P500

   0.75

ProShares Short MidCap400

   0.75

ProShares Short Dow30

   0.75

ProShares Short QQQ

   0.75

ProShares Short Russell2000

   0.75

ProShares Short SmallCap600

   0.75

ProShares Short Russell1000

   0.75

ProShares Short Russell1000 Value

   0.75

ProShares Short Russell1000 Growth

   0.75

ProShares Short Russell MidCap Value

   0.75

ProShares Short Russell MidCap Growth

   0.75

ProShares Short Russell2000 Value

   0.75

ProShares Short Russell2000 Growth

   0.75

ProShares Short Basic Materials

   0.75

ProShares Short Biotechnology

   0.75

ProShares Short Consumer Goods

   0.75

ProShares Short Consumer Services

   0.75

ProShares Short Financials

   0.75

ProShares Short Health Care

   0.75

ProShares Short Industrials

   0.75

ProShares Short Oil & Gas

   0.75

ProShares Short Precious Metals

   0.75

ProShares Short Real Estate

   0.75

ProShares Short Semiconductors

   0.75

ProShares Short Technology

   0.75

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily
net assets of each Fund) (1)
 

ProShares Short Telecommunications

   0.75

ProShares Short Utilities

   0.75

ProShares Short NASDAQ Biotechnology

   0.75

ProShares Short Russell MidCap

   0.75

ProShares Short MSCI Japan

   0.75

ProShares Short MSCI Emerging Markets

   0.75

ProShares Short MSCI EAFE

   0.75

ProShares Short 7-10 Year Treasury

   0.75

ProShares Short 20+ Year Treasury

   0.75

ProShares Short iBoxx $ Investment Grade

   0.75

ProShares Short iBoxx $ High Yield

   0.75

ProShares Short NASDAQ Composite

   0.75

ProShares Short Aggregate Bond

   0.75

ProShares Short DJ Wilshire Total Market

   0.75

ProShares Short Russell3000

   0.75

ProShares Short MSCI Pacific ex-Japan

   0.75

ProShares Short MSCI Latin America

   0.75

ProShares Short MSCI Europe

   0.75

ProShares Short MSCI BRIC

   0.75

ProShares Short S&P Europe 350

   0.75

ProShares Short MSCI Brazil

   0.75

ProShares Short MSCI South Korea

   0.75

ProShares Short MSCI Taiwan

   0.75

ProShares Short MSCI Australia

   0.75

ProShares Short MSCI Hong Kong

   0.75

ProShares Short MSCI Mexico Investable Market

   0.75

ProShares Short KBW Regional Banking

   0.75

ProShares Short FTSE Xinhua/China 25

   0.75

ProShares UltraShort S&P500

   0.75

ProShares UltraShort MidCap400

   0.75

ProShares UltraShort Dow30

   0.75

ProShares UltraShort QQQ

   0.75

ProShares UltraShort Russell1000

   0.75

ProShares UltraShort Russell2000

   0.75

ProShares UltraShort SmallCap600

   0.75

ProShares UltraShort Russell1000 Value

   0.75

ProShares UltraShort Russell1000 Growth

   0.75

ProShares UltraShort Russell MidCap Value

   0.75

ProShares UltraShort Russell MidCap Growth

   0.75

ProShares UltraShort Russell2000 Value

   0.75

ProShares UltraShort Russell2000 Growth

   0.75

ProShares UltraShort Basic Materials

   0.75

ProShares UltraShort Biotechnology

   0.75

ProShares UltraShort Consumer Goods

   0.75

ProShares UltraShort Consumer Services

   0.75

ProShares UltraShort Financials

   0.75

ProShares UltraShort Health Care

   0.75

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) (1)
 

ProShares UltraShort Industrials

   0.75

ProShares UltraShort Oil & Gas

   0.75

ProShares UltraShort Precious Metals

   0.75

ProShares UltraShort Real Estate

   0.75

ProShares UltraShort Semiconductors

   0.75

ProShares UltraShort Technology

   0.75

ProShares UltraShort Telecommunications

   0.75

ProShares UltraShort Utilities

   0.75

ProShares UltraShort Russell MidCap

   0.75

ProShares UltraShort MSCI Japan

   0.75

ProShares UltraShort MSCI Emerging Markets

   0.75

ProShares UltraShort MSCI EAFE

   0.75

ProShares UltraShort NASDAQ Biotechnology

   0.75

ProShares UltraShort Dow Jones Select Telecommunications

   0.75

ProShares UltraShort FTSE/Xinhua China 25

   0.75

ProShares UltraShort 7-10 Year Treasury

   0.75

ProShares UltraShort 20+ Year Treasury

   0.75

ProShares UltraShort iBoxx $ Investment Grade

   0.75

ProShares UltraShort iBoxx $ High Yield

   0.75

ProShares UltraShort NASDAQ Composite

   0.75

ProShares UltraShort Aggregate Bond

   0.75

ProShares UltraShort DJ Wilshire Total Market

   0.75

ProShares UltraShort Russell3000

   0.75

ProShares UltraShort MSCI Pacific ex-Japan

   0.75

ProShares UltraShort MSCI Latin America

   0.75

ProShares UltraShort MSCI Europe

   0.75

ProShares UltraShort MSCI BRIC

   0.75

ProShares UltraShort S&P Europe 350

   0.75

ProShares UltraShort MSCI Brazil

   0.75

ProShares UltraShort MSCI South Korea

   0.75

ProShares UltraShort MSCI Taiwan

   0.75

ProShares UltraShort MSCI Australia

   0.75

ProShares UltraShort MSCI Hong Kong

   0.75

ProShares UltraShort MSCI Mexico Investable Market

   0.75

ProShares UltraShort KBW Regional Banking

   0.75

ProShares MSCI Latin America

   0.75

ProShares Credit Suisse 130/30

   0.75

ProShares UltraPro S&P500

   0.75

ProShares UltraPro QQQ

   0.75

ProShares UltraPro Dow30

   0.75

ProShares UltraPro Russell2000

   0.75

ProShares UltraPro S&P400 MidCap

   0.75

ProShares UltraPro MSCI EAFE

   0.75

ProShares UltraPro 7-10 Year Treasury

   0.75

ProShares UltraPro 20+ Year Treasury

   0.75

ProShares UltraPro MSCI Emerging Markets

   0.75

ProShares UltraPro Short S&P500

   0.75

ProShares UltraPro Short QQQ

   0.75

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) (1)
 

ProShares UltraPro Short Dow30

   0.75

ProShares UltraPro Short Russell2000

   0.75

ProShares UltraPro Short S&P400 MidCap

   0.75

ProShares UltraPro Short MSCI EAFE

   0.75

ProShares UltraPro Short 7-10 Year Treasury

   0.75

ProShares UltraPro Short 20+ Year Treasury

   0.75

ProShares UltraPro Short MSCI Emerging Markets

   0.75

ProShares Ultra TIPs

   0.75

ProShares Short TIPs

   0.75

ProShares UltraShort TIPs

   0.75

ProShares Ultra Gold Miners

   0.75

ProShares Short Gold Miners

   0.75

ProShares UltraShort Gold Miners

   0.75

ProShares Ultra MSCI Canada

   0.75

ProShares Short MSCI Canada

   0.75

ProShares UltraShort MSCI Canada

   0.75

ProShares Ultra S&P Retail

   0.75

ProShares Short S&P Retail

   0.75

ProShares UltraShort S&P Retail

   0.75

ProShares UltraPro 3-7 Year Treasury

   0.75

ProShares UltraPro Short 3-7 Year Treasury

   0.75

ProShares Ultra 3-7 Year Treasury

   0.75

ProShares Short 3-7 Year Treasury

   0.75

ProShares UltraShort 3-7 Year Treasury

   0.75

ProShares RAFI US Equity Long/Short

   0.75

 

PROSHARE ADVISORS LLC,     PROSHARES TRUST,
a Maryland limited liability company     a Delaware statutory trust
By:   /s/ Michael L. Sapir     By:   /s/ Louis M. Mayberg
  Michael L. Sapir       Louis M. Mayberg
  Chief Executive Officer       President

 

(1)

All fees are computed daily and paid monthly.

Exhibit (g)(1a)

C ASH T RADE E XECUTION R IDER

RIDER TO DOMESTIC CUSTODY AGREEMENT

CASH TRADE EXECUTION PRODUCT

This Rider to Domestic Custody Agreement (this “Rider”) dated as of May 25, 2006 supplements and forms a part of the Domestic Custody Agreement (the “Agreement”), dated as of the date hereof between ProShares Trust (“Customer”) and JPMorgan Chase Bank, N.A. (“Bank”). Capitalized terms in this Rider that are not defined herein have the meaning set forth in the Agreement.

Subject to the terms and conditions of this Rider, Bank, as agent for Customer, shall place cash held in Customer’s Account(s) as of the applicable cut-off time listed on Schedule A to this Rider (“ Schedule A ”) which Customer has not notified Bank as being needed to settle pending trades or to effect Customer’s cash instructions into short-term investments (including undivided interests in such investments held in common with other customers of Bank) of the type and in the allocation percentages set forth on Schedule A , as the same may be amended from time to time by mutual agreement of the parties hereto (“Cash Instruments”). Customer shall remain fully responsible for overdrafts of the Account(s) resulting from the placement of cash in a Cash Instrument other than overdrafts resulting from the negligence, bad faith or willful misconduct of Bank or its affiliates.

The placement of cash into Cash Instruments shall be subject to the minimum balance requirements set forth in Schedule A . Bank is hereby authorized to enter into Cash Instrument transactions on Customer’s behalf with counterparties listed on Schedule B to this Rider (“ Schedule B ”), including executing any necessary documents associated therewith; provided, however, that Bank may only enter into Cash Instruments which are repurchase agreement obligations. Schedule A and Schedule B may be amended by the parties from time to time, provided that (i) Customer must consent to the addition of any type of instrument to those eligible as Cash Instruments and (ii) Customer and Bank must approve any changes to counterparties listed in Schedule B . Customer may instruct Bank to delete any of the counterparties listed in Schedule B at any time in its sole discretion.

Customer’s interest in any Cash Instrument shall be an asset of the Account(s) and shall be subject to the terms and conditions, if any, imposed by the applicable counterparty, local law, or local governmental authorities. Cash Instruments which are repurchase agreement obligations are not liabilities of or guaranteed by Bank. Bank shall not be responsible for any losses incurred by Customer in the event of the insolvency or failure of any counterparty with respect to a Cash Instrument, other than losses resulting from the negligence, bad faith or willful misconduct of Bank.

Bank shall be entitled to an administration fee for placing Customer’s cash in Cash Instruments, which shall be paid out of interest paid on Customer’s undivided interest in the various Cash Instruments. Any interest earnings on Cash Instruments reflected on statements or confirmations shall be net of Bank’s administrative fee. Upon request, Bank shall disclose the fees charged with respect to Cash Instruments without charge to Customer. The fees charged with respect to Cash Instruments are listed in Schedule C hereof.


Schedule A (United States Contract) (1)

Currencies and Instruments Used for Cash Trade Execution

 

Currency

  

Minimum Balance

  

EST Cash Sweep Time
(Subject to change on notice by the Bank or the
Customer)

US Dollar

   NONE    3:00 PM Same Day

Cash Instruments:

 

Cash Instrument

  

Maximum Maturity

Repurchase Agreements* (2)

   60 days

 

* Standing instructions shall be for use of overnight maturity. Longer maturities will be used only upon instructions from Customer.

 

Effective Date:           

Initials (Required only for revisions adding types of eligible Cash Instruments)

 

Customer ( 3) :

          

The Bank:

          

 

(1) Subject to change on notice by the Bank, except that the Customer must consent to the addition of any eligible Cash Instrument.
(2) Repurchase agreements will be secured by collateral that is deemed acceptable to the Bank and Customer*. The value of the instruments collateralizing the repurchase agreement shall be at least equal to the resale price multiplied by at least 102%, measured at the time into which the repurchase agreement is entered. The Bank will provide the details of collateral information upon request by the Customer.
(3) Customer’s initials required only for initial version of this Schedule A and additions of eligible Cash Instruments.
* Bills, bonds or notes issued or guaranteed by the United States Treasury, or other securities guaranteed as to principal and interest by the Government of the United States, its agencies, or instrumentalities, with a period to maturity not greater than ten (10) years.


Schedule B (United States Contract) (4)

Counterparty List

Repurchase Agreement Counterparties (5)

ABN Amro Inc.

Banc of America Securities LLC

J. P. Morgan Securities Inc.

Societe Generale (NY Branch)

BNP Paribas Securities Corp

HSBC Securities (USA) Inc

FIMAT USA Inc

Barclays Capital Inc

Countrywide Securities Corp

ING Financial Markets LLC

TD Securities (USA) Inc

Pershing LLC

Bank of America, N.A.

Lehman Brothers, Inc.

 

(4) This Counterparty List may be changed only by the consent of ProShares Trust and JPMorgan Chase Bank, N.A.

 

(5) Securities purchased under repurchase agreements may be held with other custodial banks under tri-party arrangements.


Schedule C

Fees charged with respect to Cash Instruments

 

Cash Balance Level

   Fees  

$0-500,000,000

   .10

Over $500,000,000 to $1,000,000,000

   .07

Over $1,000,000,000

   .05

Exhibit (g)(1b)

AMENDMENT #3 TO CASH TRADE EXECUTION RIDER TO DOMESTIC CUSTODY AGREEMENT

AMENDMENT #3 (the “Amendment”) dated as of August 6, 2007 between JPMORGAN CHASE BANK, N.A. (the “Bank”) and PROSHARES TRUST (the “Customer”).

WITNESSETH

WHEREAS, the Bank and the Customer have entered into Rider to Domestic Custody Agreement Cash Trade Execution Product dated as of May 25, 2006, Amendment #1 to Cash Trade Execution Rider to Domestic Custody Agreement dated as of August 31, 2006 and Amendment #2 to Cash Trade Execution Rider to Domestic Agreement dated as of February 23, 2007 (collectively, the “Agreement”), and

WHEREAS, the Bank and the Customer wish to amend the Agreement and to have the Agreement, as amended herein, govern the rights and obligations of the Bank and the Customer with respect to each and every Transaction which is (a) outstanding on the date hereof, and (b) entered into on or after the date hereof,

NOW, THEREFORE, in consideration of the mutual agreements herein contained, the Bank and the Customer hereby acknowledge and agree as follows:

1. Certain Definitions . Unless otherwise defined herein, capitalized terms used herein have the meanings specified in or pursuant to the Agreement.

2. Amendments .

(a) Schedule B of the Agreement is hereby amended by replacing it in its entirety with Schedule B annexed hereto.

3. Except as specifically amended hereby, all of the terms and conditions of the Agreement shall continue to be in full force and effect and shall be binding upon the parties in accordance with their respective terms.

4. Each of the parties hereby represents and warrants that:

(a) the representations and warranties contained in the Agreement are true on and as of the date hereof as if made by the party on and as of said date, and

(b) the execution, delivery and performance of this Amendment are within the party’s corporate power and have been duly authorized by all necessary corporate action, and this Amendment constitutes the legal, valid and binding obligation of the party in accordance with its terms.

5. This Amendment may be executed in any number of counterparts and by the different parties hereto on separate counterparts, each of which when so executed and delivered shall be an original, but all of which shall together constitute one and the same instrument.


6. This Amendment shall be construed in accordance with and be governed by the laws of the State of New York (without reference to choice of law doctrine).

IN WITNESS WHEREOF, the parties have caused this Amendment to be executed by their respective officers or authorized representatives as of the day and year first above written.

 

JPMORGAN CHASE BANK, N.A.     PROSHARES TRUST
  /s/ Ellen E. Crane       /s/ Louis Mayberg
Name:   Ellen E. Crane     Name:   Louis Mayberg
Title:   Vice President     Title:   President


Schedule B (United States Contract) ( 4)

Counterparty List

Amended as of June      , 2007

 

a)

Repurchase Agreement Counterparties (5)

ABN Amra Inc.

Banc of America Securities LLC

J. P. Morgan Securities Inc.

Societe Generale (NY Branch)

Credit Suisse Securities (USA) LLC

HSBC Securities (USA) Inc

FIMAT USA Inc

Barclays Capital Inc

Countrywide Securities Corp

ING Financial Markets LLC

TD Securities (USA) Inc

Pershing LLC

Bank of America, N.A.

Lehman Brothers, Inc.

Deutsche Bank Securities Inc.

UBS Securities LLC

 

(4) This Counterparty List may be changed only by the consent of ProShares Trust and JPMorgan Chase Bank, N.A.
(5) Securities purchased under repurchase agreements may be held with other custodial banks under tri-party arrangements.

 

JPMORGAN CHASE BANK, N.A.     PROSHARES TRUST
By:   /s/ Ellen E. Crane     By:   /s/ Louis Mayberg,
Name/Title:  

Ellen E. Crane,

Vice President

    Name/Title:  

Louis Mayberg,

President

Exhibit (g)(1c)

GLOBAL CUSTODY RIDER

TO

DOMESTIC CUSTODY AGREEMENT

BETWEEN

JPMORGAN CHASE BANK, N.A.

AND

PROSHARES TRUST


GLOBAL CUSTODY RIDER

TO

DOMESTIC CUSTODY AGREEMENT

1. INTENTION OF THE PARTIES; DEFINITIONS

 

1.1 Intention of the Parties .

(a) This Rider together with the Domestic Custody Agreement sets out the terms governing the custody, settlement and certain associated services offered by Bank with respect to Global Securities ( i.e., Securities other than U.S. Securities, which are governed exclusively by the terms of the Domestic Custody Agreement). To the extent there are any inconsistencies between the terms of the Domestic Custody Agreement and the terms of this Rider, the terms of this Rider shall govern.

(b) Investing in foreign markets may be a risky enterprise. The holding of Financial Assets and cash in foreign jurisdictions may involve risks of loss or other special features. Bank will not be liable for any loss that results from the general risks of investing or Country Risk.

 

1.2 Definitions .

All capitalized terms used in this Rider unless defined herein shall have the meanings given to such terms as set forth in the Domestic Custody Agreement.

“Affiliated Subcustodian” means a Subcustodian that is an Affiliate.

“Bank” means JPMorgan Chase Bank, N.A. (f/k/a JPMorgan Chase Bank).

“Bank’s London Branch” means the London branch office of JPMorgan Chase Bank, N.A.

“Country Risk” means the risk of investing or holding assets in a particular country or market, including, but not limited to, risks arising from; nationalization, expropriation or other governmental actions; the country’s financial infrastructure including prevailing custody and settlement practices, laws applicable to the safekeeping and recovery of Financial Assets and cash held in custody; regulation of banking and securities industries, including changes in market rules; currency restrictions, devaluations or fluctuations; and market conditions affecting the orderly execution of securities transactions or the value of assets.

“Customer” means ProShares Trust.

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   2   


“Domestic Custody Agreement” or “DCA” means the Domestic Custody Agreement between Bank and Customer.

“Financial Assets” as used in this Rider shall relate exclusively to Global Securities.

“Global Securities” has the meaning as set forth in paragraph (a) of Section 1.1 of this Rider.

“Subcustodian” has the meaning set forth in Section 5.1 of this Rider and includes Affiliated Subcustodians. Subcustodians are Securities Intermediaries. Bank Indemnitees shall include Subcustodians and their nominees, directors, officers, employees and agents.

2. WHAT THE BANK IS REQUIRED TO DO

 

2.1 Cash Accounts.

(a) For the purpose of this Rider, Cash Accounts means one or more deposits accounts in any currency in the name of Customer at Bank’s London Branch. Any cash so deposited with Bank’s London Branch shall be payable exclusively by Bank’s London Branch in the applicable currency, subject to compliance with any applicable laws, regulations, governmental decrees or similar orders.

(b) Notwithstanding paragraph (a) hereof, cash held in respect of those markets where Customer is required to have a cash account in its own name held directly with the relevant Subcustodian will be held in that manner and will not be part of the Cash Account.

 

2.2 Segregation of Assets: Nominee Name.

(a) To the extent permitted by Applicable Law or market practice, Bank will require each Subcustodian to identify in its own records that Financial Assets credited to Customer’s Securities Account belong to customers of Bank, such that it is readily apparent that the Financial Assets do not belong to Bank or Subcustodian.

(b) Bank and Subcustodian are authorized to register in the name of Subcustodian such Financial Assets as are customarily held in registered form. Customer authorizes Bank or its Subcustodian to hold Financial Assets in omnibus accounts and will accept delivery of Financial Assets of the same class and denomination as those deposited with Bank or its Subcustodian.

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   3   


2.3 Income Collection; Autocredit.

Bank shall provide income collection and autocredit service for Global Securities as set for in Section 2.7 of the DCA, but neither Bank nor its Subcustodians shall be obligated to file any formal notice of default, institute legal proceedings, file proof of claim in any insolvency proceeding, or take any similar action in respect of any Global Securities.

 

2.4 Contractual Settlement Date Accounting.

(a) Bank will effect book entries on a “contractual settlement date accounting” basis as described in Section 2.5 of the DCA with respect to the settlement of trades in those markets where Bank generally offers contractual settlement date accounting and will notify Customer of those markets from time to time; provided, however, such trades shall not include any free of payment trades (including, but not limited to, in-kind trades).

(b) With respect to any sale or purchase transaction that is not posted to the Account on the contractual settlement date as referred to in Section 2.4(a) above, Bank will post the transaction on the date on which the cash or Financial Assets received as consideration for the transaction is actually received by Bank.

 

2.5 Proxy Voting with respect to Global Securities.

(a) Subject to and upon the terms of this sub-section, Bank will provide Customer with information which it receives on matters to be voted upon at meetings of holders of Financial Assets ( “Notifications” ), and Bank will act in accordance with Customer’s Instructions in relation to such Notifications ( “the active proxy voting service” ). If information is received by Bank at its proxy voting department too late to permit timely voting by Customer, Bank’s only obligation is to provide to Customer, so far as reasonably practicable, a Notification (or summary information concerning a Notification) on an “information only” basis.

(b) The active proxy voting service is available only in certain markets, details of which are available from Bank on request. Provision of the active proxy voting service is conditional upon receipt by Bank of a duly completed enrollment form as well as additional documentation that may be required for certain markets.

(c) Bank will act upon Instructions to vote on matters referred to in a Notification, provided Instructions are received by Bank at its proxy voting department by the deadline referred to in the relevant Notification. If Instructions to vote are not received from Customer in a timely manner. Bank will not be obligated to provide further notice to Customer.

(d) Bank reserves the right to provide Notifications or parts thereof in the language received. Bank will attempt in good faith to provide accurate and complete Notifications, whether or not translated.

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   4   


(e) Customer acknowledges that Notifications and other information furnished pursuant to the active proxy voting service ( “information” ) are proprietary to Bank and that Bank owns all intellectual property rights, including copyrights and patents, embodied therein. Accordingly, Customer will not make any use of such information except in connection with the active proxy voting service.

(f) In markets where the active proxy voting service is not available or where Bank has not received a duly completed enrollment form or other relevant documentation, Bank will not provide Notifications to Customer but will endeavor to act upon Instructions to vote on matters before meetings of holders of Financial Assets where it is reasonably practicable for Bank (or its Subcustodians or nominees as the case may be) to do so and where such Instructions are received in time for Bank to take timely action (the “passive proxy voting service” ).

(g) Customer acknowledges that the provision of proxy voting services (whether active or passive) may be precluded or restricted under a variety of circumstances. These circumstances include, but are not limited to: (i) the Financial Assets being on loan or out for registration; (ii) the pendency of conversion or another corporate action; (iii) Financial Assets being held at Customer’s request in a name not subject to the control of Bank or its Subcustodian (iv) Financial Assets held in a margin or collateral account at Bank or another bank or broker, or otherwise in a manner which affects voting; (v) local market regulations or practices, or restrictions by the issuer, and (vi) Bank may be required to vote all shares held for a particular issue for all of Bank’s customers on a net basis (i.e., a net yes or no vote based on voting instructions received from all its customers). Where this is the case, Bank will inform Customer by means of the Notification.

(h) Notwithstanding the fact that Bank may act in a fiduciary capacity with respect to Customer under other agreements or otherwise hereunder, in performing active or passive proxy voting services Bank will be acting solely as the agent of Customer, and will not exercise any discretion with regard to such proxy voting services or vote any proxy except when directed by an Authorized Person.

 

2.6 Access to Subcustodian’s Records.

Subject to restrictions under Applicable Law, Bank will obtain an undertaking to permit Customer’s independent public accountants reasonable access to the records of any Subcustodian in respect of any Financial Assets credited to the Securities Account as may be required in connection with such examination.

 

2.7 Maintenance of Financial Assets at Subcustodian Locations.

(a) Unless Instructions (as detailed in Article 3 entitled “Instructions” of the DCA) require another location acceptable to Bank, Financial Assets will be held in the country or jurisdiction in which their principal trading market is located, where such Financial Assets may be presented for payment, where such Financial Assets were acquired, or where such Financial Assets are held. Bank reserves the right to refuse to accept delivery of Financial Assets or cash in countries and jurisdictions other than those referred to in Schedule 1 to this Agreement, as in effect from time to time.

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   5   


(b) Bank will not be obliged to follow an Instruction to hold Financial Assets with, or have them registered or recorded in the name of, any person not chosen by Bank. However, if Customer does instruct Bank to hold Global Securities with or register or record Global Securities in the name of a person not chosen by Bank, the consequences of doing so are at Customer’s own risk and Bank will not be liable therefor.

 

2.8 Tax Reclaims.

Bank will provide for Global Securities as set forth in Section 8.2 of the DCA, the same tax reclamation services that Bank provides for American Depository Receipts.

 

2.9 Foreign Exchange Transactions.

To facilitate the administration of Customer’s trading and investment activity, Bank may, but will not be obliged to, enter into spot or forward foreign exchange contracts with Customer, or an Authorized Person, and may also provide foreign exchange contracts and facilities through its Affiliates or Subcustodians. Instructions, including standing instructions, may be issued with respect to such contracts, but Bank may establish rules or limitations concerning any foreign exchange facility made available. In all cases where Bank, its Affiliates or Subcustodians enter into a master foreign exchange contract that covers foreign exchange transactions for the Accounts, the terms and conditions of that foreign exchange contract and, to the extent not inconsistent, this Agreement, will apply to such transactions.

3. INSTRUCTIONS

Bank will act upon all Instructions received from Customer with respect to the Financial Assets and cash for the Accounts in accordance with Article 3 of the DCA and this Rider.

4. FEES EXPENSES AND OTHER AMOUNTS OWING TO BANK

 

4.1 Fees and Expenses.

Customer will pay Bank for its services hereunder the fees set forth in Schedule B hereto or such other amounts as may be agreed upon in writing from time to time, together with Bank’s expenses as set forth in Schedule B. Customer shall pay such fees and expenses upon receipt of Bank’s invoice therefor.

 

4.2 Overdrafts.

Customer will have sufficient immediately available funds each day in the Cash Account (without regard to any Cash Account investments) to pay for the settlement of all Financial Assets delivered against payment to Customer and credited to the Securities Account. If a debit to any currency in the Cash Account results (or will result) in a debit balance in that currency, then Bank

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   6   


may, in its discretion, (i) advance an amount equal to the overdraft (an “Advance”), (ii) or reject the settlement in whole or in any part, or (iii) if posted to the Securities Account, reverse the posting of the Financial Assets credited to the Securities Account. If Bank elects to make an Advance, Bank shall notify Customer by the next business day of such Advance and the Advance will be deemed a loan to Customer, payable on demand, bearing interest at the rate agreed by Customer and Bank for the Accounts from time to time, or, in the absence of such an agreement, at the rate charged by Bank from time to time, for advances incurred by customers similar to Customer, from the date of such advance to the date of payment (both after as well as before judgment) and otherwise on the terms on which Bank makes similar advances available from time to time. No prior action or course of dealing on Bank’s part with respect to the settlement of transactions on Customer’s behalf will be asserted by Customer against Bank for Bank’s refusal to make Advances to the Cash Account or to settle any transaction for which Customer does not have sufficient available funds in the applicable currency in the Cash Account.

5. SUBCUSTODIANS

 

5.1 Appointment of Subcustodians.

(a) Bank is authorized under this Rider to act through and hold Customer’s Financial Assets with subcustodians, being at the date of this Rider the entities listed in Schedule 1 and/or such other entities as Bank may appoint as subcustodians (“ Subcustodians ”). Bank will use reasonable care in the selection and continued appointment of such Subcustodians. In addition, Bank and each Subcustodian may deposit Financial Assets with, and hold Financial Assets in, any Securities Depository on such terms as such systems customarily operate and Customer will provide Bank with such documentation or acknowledgements that Bank may require to hold the Financial Assets in such systems.

(b) Any agreement Bank enters into with a Subcustodian for holding Bank’s customers’ assets will provide that such assets will not be subject to any right, charge, security interest, lien or claim of any kind in favor of such Subcustodian except for safe custody or administration, and, in the case of Financial Assets, that beneficial ownership will be freely transferable without the payment of money or value other than for safe custody or administration. Where a Subcustodian deposits Securities with a Securities Depository, Bank will cause the Subcustodian to identify on its records as belonging to Bank, as agent, the Securities shown on the Subcustodian’s account at such Securities Depository. The foregoing will not apply to the extent of any special agreement or arrangement made by Customer with any particular Subcustodian.

 

5.2 Liability for Subcustodians.

(a) Subject to the limitations of liability of Bank set forth in paragraph (b) of Section 7.1 of the DCA, but exclusive of the limitations of liability in respect of Agents as set forth in Section 5.2 of the DCA, Bank will be liable for direct losses incurred by Customer that result from:

(i) the failure by the Subcustodian to use reasonable care in the provision of custodial services by it in accordance with the standards prevailing in the relevant market or from the fraud or willful default of such Subcustodian in the provision of custodial services by it; or

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   7   


(ii) the insolvency of any Affiliated Subcustodian.

(b) Subject to paragraph (a) of Section 5.1 of this Rider and Bank’s duty to use reasonable care in the monitoring of a Subcustodian’s financial condition as reflected in its published financial statements and other publicly available financial information concerning it, Bank will not be responsible for the insolvency of any Subcustodian which is not a branch or an Affiliated Subcustodian.

(c) Bank reserves the right to add, replace or remove Subcustodians. Bank will give prompt notice of any such action, which will be advance notice if practicable. Upon request by Customer, Bank will identify the name, address and principal place of business of any Subcustodian and the name and address of the governmental agency or other regulatory authority that supervises or regulates such Subcustodian.

 

5.3 Liability for Securities Depositories

Bank will not be liable for any act or omission by (or the insolvency of) any Securities Depository. In the event Customer incurs a loss due to the negligence, willful misconduct, or insolvency of a Securities Depository, Bank will make reasonable efforts, in its discretion, to seek recovery from the Securities Depository, but Bank will not be obligated to institute legal proceedings, file a proof of claim in any insolvency proceeding, or take any similar action.

6. WHEN BANK IS LIABLE TO CUSTOMER

Bank shall be entitled to all the protective provisions of Article 7 of the DCA in the performance of its duties and obligations under this Rider. Subcustodians shall be entitled to indemnification under paragraph (c) of Section 7.1 as Bank Indemnitees. Nevertheless Customer shall not be obligated to indemnify any Subcustodian under Section 7.1(c) as Bank’s agent with respect to any Liability for which Bank is liable under Section 5.2 of this Rider.

7. ADDITIONAL TAX OBLIGATIONS

Customer will provide to Bank such certifications, documentation, and information as it may require in connection with taxation, and warrants that, when given, this information is true and correct in every respect, not misleading in any way, and contains all material information. Customer undertakes to notify Bank immediately if any information requires updating or correcting.

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   8   


8. MISCELLANEOUS

 

8.1 Information Concerning Deposits at Bank’s London Branch.

Under U.S. federal law, deposit accounts that Customer maintains in Bank’s foreign branches (outside of the U.S.) are not insured by the Federal Deposit Insurance Corporation. In the event of Bank’s liquidation, foreign branch deposits have a lesser preference than U.S. deposits, and such foreign deposits are subject to cross-border risks. However, the Financial Services Compensation Scheme (the “ FSCS ”) was created under the Financial Services and Markets Act 2000. The terms of the FSCS offer protection in connection with deposits and investments in the event of the persons to whom Bank’s London Branch provides services suffering a financial loss as a direct consequence of Bank’s London Branch being unable to meet any of its liabilities, and subject to the FSCS rules regarding eligible claimants and eligible claims, the Customer may have a right to claim compensation from the FSCS. Subject to the terms of the FSCS, the limit on the maximum compensation sum payable by the FSCS in relation to investment business is £48,000 and in relation to deposits is £31,700. A detailed description of the FSCS (including information on how to make a claim, eligibility criteria and the procedures involved) is available from the FSCS who can be contacted at 7th Floor, Lloyds Chambers, Portsoken Street, London, El 8BN.

 

8.2 Severability and Waiver.

(a) If one or more provisions of this Rider are held invalid, illegal or unenforceable in any respect on the basis of any particular circumstances or in any jurisdiction, the validity, legality and enforceability of such provision or provisions under other circumstances or in other jurisdictions and of the remaining provisions will not in any way be affected or impaired.

(b) Except as otherwise provided herein, no failure or delay on the part of either party in exercising any power or right hereunder operates as a waiver, nor does any single or partial exercise of any power or right preclude any other or further exercise, or the exercise of any other power or right. No waiver by a party of any provision of this Rider, or waiver of any breach or default, is effective unless in writing and signed by the party against whom the waiver is to be enforced.

 

8.3 Sections Incorporated by Reference.

For the avoidance of doubt, the entire Article 10 of the DCA is incorporated by reference into this Rider. All references to “Agreement” therein shall be read to include “Rider”.

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   9   


8.4 Termination.

This Rider may be terminated by either party on 60 days written notice to the other party. This Ride shall automatically terminate with the termination of the DCA. Article 9 of the DCA, to the extent applicable, shall apply to any such termination of this Rider.

 

PROSHARES TRUST (Customer)
By:   /s/ Louis Mayberg
Title:   President
Date:   5.8.08
JPMORGAN CHASE BANK, N.A. (Bank)
By:   /s/ Ellen E. Crane
Title:   Executive Director
Date:   May 9, 2008

 

Global Rider to Domestic Custody Agreements

for General Corporate  & Correspondent Banks

   10   

Exhibit (g)(1d)

AMENDMENT #16 to GLOBAL CUSTODY AGREEMENT

AMENDMENT #16 (the “Amendment”) dated as of April 19, 2010 between PROSHARES TRUST (“ProShares”) and JPMORGAN CHASE BANK, N.A. (“Bank”).

WITNESSETH

WHEREAS, ProShares and the Bank have entered into a Global Custody Agreement dated as of May 25, 2006, as amended on January 19, 2007, February 16, 2007, September 18, 2007, December 10, 2007, January 25, 2008, March 12, 2008, June 10, 2008, August 22, 2008, December 8, 2008, June 1, 2009, June 23, 2009, August 11, 2009, January 14, 2010, February 2, 2010, and March 12, 2010 (the “Agreement”), and

WHEREAS, ProShares and the Bank wish to amend the Agreement and to have the Agreement, as amended herein, govern the rights and obligations of ProShares and the Bank with respect to each and every transaction which is (a) outstanding on the date hereof and (b) entered into on or after the date hereof,

NOW, THEREFORE, in consideration of the mutual agreements herein contained, ProShares and the Bank hereby acknowledge and agree as follows:

1. Certain Definitions . Unless otherwise defined herein, capitalized terms used herein have the meanings specified in or pursuant to the Agreement.

2. Amendments .

(a) Exhibit 1 of the Agreement is hereby amended by replacing it in its entirety with Exhibit 1 annexed hereto.

(b) Schedule A of the Agreement is hereby amended by replacing it in its entirety with Schedule A annexed hereto.

3. Except as specifically amended hereby, all of the terms and conditions of the Agreement shall continue to be in full force and effect and shall be binding upon the parties in accordance with their respective terms.

4. Each of the parties hereby represents and warrants that:

(a) the representations and warranties contained in the Agreement are true on and as of the date hereof as if made by the party on and as of said date, and

(b) the execution, delivery and performance of this Amendment are within the party’s corporate power and have been duly authorized by all necessary corporate action, and this Amendment constitutes the legal, valid and binding obligation of the party in accordance with its terms.

5. This Amendment may be executed in any number of counterparts and by the different parties hereto on separate counterparts, each of which when so executed and delivered shall be an original, but all of which shall together constitute one and the same instrument.

 

1


6. This Amendment shall be construed in accordance with and be governed by the laws of the State of New York (without reference to choice of law doctrine).

IN WITNESS WHEREOF, the parties have caused this Amendment to be executed by their respective officers or authorized representatives as of the day and year first above written.

 

PROSHARES TRUST
/s/ Louis Mayberg
Name:   Louis Mayberg
Title:   President
JPMORGAN CHASE BANK, N.A.
/s/ Mark W. Kucera
Name:   Mark W. Kucera
Title:   Vice President

 

2


EXHIBIT 1

PROSHARES TRUST PORTFOLIOS

THAT ARE PARTIES TO THIS CUSTODY AGREEMENT

ProShares Short S&P 500

ProShares Short QQQ

ProShares Short Dow 30

ProShares Short MidCap400

ProShares UltraShort S&P 500

ProShares UltraShort QQQ

ProShares UltraShort Dow 30

ProShares UltraShort MidCap400

ProShares Ultra S&P 500

ProShares Ultra QQQ

ProShares Ultra Dow 30

ProShares Ultra MidCap400

ProShares Ultra SmallCap600

ProShares Ultra Russell2000

ProShares Short SmallCap600

ProShares Short Russell2000

ProShares UltraShort SmallCap600

ProShares UltraShort Russell2000

ProShares Ultra Basic Materials

ProShares Ultra Consumer Goods

ProShares Ultra Consumer Services

ProShares Ultra Financials

ProShares Ultra Health Care

ProShares Ultra Industrials

ProShares Ultra Oil & Gas

ProShares Ultra Real Estate

ProShares Ultra Semiconductors

ProShares Ultra Technology

ProShares Ultra Utilities

ProShares UltraShort Basic Materials

ProShares UltraShort Consumer Goods

ProShares UltraShort Consumer Services

ProShares UltraShort Financials

ProShares UltraShort Health Care

ProShares UltraShort Industrials

ProShares UltraShort Oil & Gas

ProShares UltraShort Real Estate

 

3


ProShares UltraShort Semiconductors

ProShares UltraShort Technology

ProShares UltraShort Utilities

ProShares Ultra Russell1000 Value

ProShares Ultra Russell1000 Growth

ProShares Ultra Russell MidCap Value

ProShares Ultra Russell MidCap Growth

ProShares Ultra Russell2000 Value

ProShares Ultra Russell2000 Growth

ProShares UltraShort Russell1000 Value

ProShares UltraShort Russell1000 Growth

ProShares UltraShort Russell MidCap Value

ProShares UltraShort Russell MidCap Growth

ProShares UltraShort Russell2000 Value

ProShares UltraShort Russell2000 Growth

ProShares Short MSCI Emerging Markets

ProShares Short MSCI EAFE

ProShares UltraShort MSCI Emerging Markets

ProShares UltraShort MSCI Japan

ProShares UltraShort MSCI EAFE

ProShares UltraShort FTSE/Xinhua China 25

ProShares UltraShort 7-10 Year Treasury

ProShares UltraShort 20+ Year Treasury

ProShares Ultra FTSE/Xinhua China 25

ProShares Ultra MSCI Japan

ProShares Ultra Telecommunications

ProShares UltraShort Telecommunications

ProShares Short Financials

ProShares Short Oil & Gas

ProShares Ultra MSCI EAFE

ProShares Ultra MSCI Emerging Markets

ProShares Ultra Russell3000

ProShares UltraShort MSCI Europe

ProShares UltraShort MSCI Pacific ex-Japan

ProShares UltraShort MSCI Brazil

ProShares UltraShort MSCI Mexico Investable Market

ProShares UltraShort Russell3000

 

4


ProShares Credit Suisse 130/30

ProShares UltraPro S&P500

ProShares UltraPro Short S&P500

ProShares Short 7-10 Year Treasury

ProShares Short 20+ Year Treasury

ProShares Ultra 7-10 Year Treasury

ProShares Ultra 20+ Year Treasury

ProShares UltraPro Dow30

ProShares UltraPro MidCap400

ProShares UltraPro Russell2000

ProShares UltraPro QQQ

ProShares UltraPro Short Dow30

ProShares UltraPro Short MidCap400

ProShares UltraPro Short Russell2000

ProShares UltraPro Short QQQ

ProShares Short Basic Materials

ProShares Short Real Estate

ProShares Short FTSE/Xinhua China 25

ProShares Ultra Nasdaq Biotechnology

ProShares UltraShort Nasdaq Biotechnology

ProShares Ultra KBW Regional Banking

ProShares Short KBW Regional Banking

ProShares Ultra MSCI Europe

ProShares Ultra MSCI Pacific ex-Japan

ProShares Ultra MSCI Brazil

ProShares Ultra MSCI Mexico Investable Market

 

5


SCHEDULE A

PROSHARES TRUST

FEE SCHEDULE

FOR

GLOBAL CUSTODY AND AGENCY SERVICES

from

JPMORGAN CHASE BANK, N.A.

 

A. Global Custody Core Service Fees

 

Market Value Fees

   Annual Fee

All domestic assets

  

First $2 billion

     2.50 bp

Over $2 billion

     1.00 bp

U.S. Market Transaction Charges

   Per Transaction

DTC non-Russell index funds

   $ 5.00

DTC Russell index funds

   $ 3.50

Fed Book Entry

   $ 5.00

Physical Transactions

   $ 12.00

Futures/Options

   $ 12.00

Wire Transfers

   $ 8.00

 

B. Out-of-Pocket Fees (Custody Only)

The Trust shall reimburse JPMorgan for all reasonable out-of-pocket expenses incurred on its behalf.

 

6


FEE SCHEDULE (continued)

FOR

GLOBAL CUSTODY AND AGENCY SERVICES

 

C. Global Fee Schedule

Global Custody Core Service Fees

Asset charges (per annum) and Transaction charges (per security movement). These global custody fees are all the fees contemplated in Section 4.1 of the Global Custody Rider to this agreement.

 

Country of Investment

   Holdings
(basis points)
   Transactions
(U.S. Dollars)

Argentina

   20.00    45.00

Australia

   2.00    20.00

Austria

   2.50    35.00

Belgium

   2.50    25.00

Brazil

   12.00    45.00

Chile

   20.00    45.00

China

   20.00    45.00

Colombia

   25.00    75.00

Czech Republic

   17.00    45.00

Denmark

   2.00    25.00

Egypt

   25.00    50.00

Finland

   2.00    25.00

France

   1.75    20.00

Germany

   1.75    20.00

Greece

   8.00    25.00

Hong Kong

   3.00    35.00

Hungary

   17.00    45.00

India

   10.00    45.00

Indonesia

   8.00    35.00

Ireland

   2.00    35.00

Israel

   15.00    45.00

Italy

   2.00    20.00

Japan

   1.25    20.00

Jordan

   35.00    75.00

Korea

   10.00    35.00

Malaysia

   8.00    35.00

Mexico

   8.00    25.00

Morocco

   35.00    75.00

Netherlands

   2.00    20.00

New Zealand

   3.00    35.00

Norway

   2.00    35.00

Pakistan

   35.00    75.00

Peru

   25.00    75.00

Philippines

   8.00    35.00

Poland

   17.00    45.00

Portugal

   4.00    35.00

Russia

   17.00    45.00

Singapore

   4.00    35.00

South Africa

   8.00    35.00

Spain

   2.50    35.00

Sweden

   2.00    25.00

Switzerland

   2.00    20.00

Taiwan

   15.00    45.00

Thailand

   8.00    35.00

Turkey

   10.00    35.00

United Kingdom

   1.00    15.00

 

7


FEE SCHEDULE (continued)

FOR

GLOBAL CUSTODY AND AGENCY SERVICES

 

D. Agency Services

JPMorgan shall be entitled to receive transaction fees from Authorized Participants (APs) according to the following schedule.

Fixed fee schedule charged to create or redeem Creation Units regardless of number of units redeemed or created for an order:

 

ProShares Ultra S&P500 ®

   $ 2,500

ProShares Short S&P500 ®

   $ 500

ProShares UltraShort S&P500 ®

   $ 500

ProShares Ultra QQQ ®

   $ 500

ProShares Short QQQ ®

   $ 500

ProShares UltraShort QQQ ®

   $ 500

ProShares Ultra Dow30 SM

   $ 500

ProShares Short Dow30 SM

   $ 500

ProShares UltraShort Dow30 SM

   $ 500

ProShares Ultra MidCap400

   $ 2,000

ProShares Short MidCap400

   $ 500

ProShares UltraShort MidCap400

   $ 500

ProShares Ultra Russell2000

   $ 3,500

ProShares Short Russell2000

   $ 500

ProShares UltraShort Russell2000

   $ 500

ProShares Ultra SmallCap600

   $ 3,000

ProShares Short SmallCap600

   $ 500

ProShares UltraShort SmallCap600

   $ 500

 

8


ProShares Ultra Russell1000 Value

   $ 3,055

ProShares Short Russell1000 Value

   $ 500

ProShares UltraShort Russell1000 Value

   $ 500

ProShares Ultra Russell1000 Growth

   $ 3,415

ProShares Short Russell1000 Growth

   $ 500

ProShares UltraShort Russell1000 Growth

   $ 500

ProShares Ultra Russell MidCap Value

   $ 2,405

ProShares Short Russell MidCap Value

   $ 500

ProShares UltraShort Russell MidCap Value

   $ 500

ProShares Ultra Russell MidCap Growth

   $ 2,695

ProShares Short Russell MidCap Growth

   $ 500

ProShares UltraShort Russell MidCap Growth

   $ 500

ProShares Ultra Russell2000 Value

   $ 3,500

ProShares Short Russell2000 Value

   $ 500

ProShares UltraShort Russell2000 Value

   $ 500

ProShares Ultra Russell2000 Growth

   $ 3,500

ProShares Short Russell2000 Growth

   $ 500

ProShares UltraShort Russell2000 Growth

   $ 500

ProShares Ultra Basic Materials

   $ 500

ProShares Short Basic Materials

   $ 500

ProShares UltraShort Basic Materials

   $ 500

ProShares Ultra Consumer Goods

   $ 755

ProShares Short Consumer Goods

   $ 500

ProShares UltraShort Consumer Goods

   $ 500

ProShares Ultra Consumer Services

   $ 1,265

 

9


ProShares Short Consumer Services

   $ 500

ProShares UltraShort Consumer Services

   $ 500

ProShares Ultra Financials

   $ 1,555

ProShares Short Financials

   $ 500

ProShares UltraShort Financials

   $ 500

ProShares Ultra Health Care

   $ 800

ProShares Short Health Care

   $ 500

ProShares UltraShort Health Care

   $ 500

ProShares Ultra Industrials

   $ 1,355

ProShares Short Industrials

   $ 500

ProShares UltraShort Industrials

   $ 500

ProShares Ultra Oil & Gas

   $ 500

ProShares Short Oil & Gas

   $ 500

ProShares UltraShort Oil & Gas

   $ 500

ProShares Ultra Real Estate

   $ 500

ProShares Short Real Estate

   $ 500

ProShares UltraShort Real Estate

   $ 500

ProShares Ultra Semiconductors

   $ 500

ProShares Short Semiconductors

   $ 500

ProShares UltraShort Semiconductors

   $ 500

ProShares Ultra Technology

   $ 1,105

ProShares Short Technology

   $ 500

ProShares UltraShort Technology

   $ 500

ProShares Ultra Utilities

   $ 500

ProShares Short Utilities

   $ 500

 

10


ProShares UltraShort Utilities

   $ 500   

ProShares Short MSCI Emerging Markets

   $ 500   

ProShares Short MSCI EAFE

   $ 500   

ProShares UltraShort MSCI Emerging Markets

   $ 500   

ProShares UltraShort MSCI Japan

   $ 500   

ProShares UltraShort MSCI EAFE

   $ 500   

ProShares UltraShort FTSE/Xinhua China 25

   $ 500   

ProShares UltraShort 7-10 Year Treasury

   $ 500   

ProShares UltraShort 20+ Year Treasury

   $ 500   

ProShares Ultra FTSE/Xinhua China 25

   $ 500

ProShares Ultra FTSE/Xinhua China 25

   $ 875 *** 

ProShares Ultra MSCI Japan

   $ 500

ProShares Ultra MSCI Japan

   $ 5,000 *** 

ProShares Ultra Telecommunications

   $ 500   

ProShares UltraShort Telecommunications

   $ 500   

ProShares Ultra MSCI EAFE

   $ 500

ProShares Ultra MSCI EAFE

   $ 1,250 *** 

ProShares Ultra MSCI Emerging Markets

   $ 500

ProShares Ultra MSCI Emerging Markets

   $ 1,250 *** 

ProShares UltraShort MSCI Europe

   $ 500   

 

* For any creation unit purchases or redemptions made when the Fund is invested in financial instruments and cash only.
** For any creation unit purchases or redemptions made when the Fund is invested in American Depository Receipts in addition to any financial instruments and cash.
*** For any creation unit purchases or redemptions made when the Fund is invested in local international equities or American Depository Receipts in addition to any financial instruments and cash.

With respect to any change from * to ** or ***, the express written approval of the Custodian is required.

 

11


ProShares UltraShort MSCI Pacific ex-Japan

   $ 500

ProShares UltraShort MSCI Brazil

   $ 500

ProShares UltraShort MSCI Mexico Investable Market

   $ 500

ProShares Ultra Russell3000

   $ 3,500

ProShares UltraShort Russell3000

   $ 500

ProShares Credit Suisse 130/30

   $ 1,875

ProShares UltraPro S&P500 ®

   $ 1,500

ProShares UltraPro Short S&P500 ®

   $ 250

ProShares Short 7-10 Year Treasury

   $ 250

ProShares Short 20+ Year Treasury

   $ 250

ProShares Ultra 7-10 Year Treasury

   $ 250

ProShares Ultra 20+ Year Treasury

   $ 250

ProShares UltraPro Dow30

   $ 325

ProShares UltraPro MidCap400

   $ 1,250

ProShares UltraPro Russell2000

   $ 3,500

ProShares UltraPro QQQ

   $ 500

ProShares UltraPro Short Dow30

   $ 250

ProShares UltraPro Short MidCap400

   $ 250

ProShares UltraPro Short Russell2000

   $ 250

ProShares UltraPro Short QQQ

   $ 250

ProShares Short Basic Materials

   $ 500

ProShares Short Real Estate

   $ 500

ProShares Short FTSE/Xinhua China 25

   $ 500

ProShares Ultra Nasdaq Biotechnology

   $ 625

 

12


ProShares UltraShort Nasdaq Biotechnology

   $ 500   

ProShares Ultra KBW Regional Banking

   $ 500   

ProShares Short KBW Regional Banking

   $ 500   

ProShares Ultra MSCI Europe

   $ 500 ** 

ProShares Ultra MSCI Pacific ex-Japan

   $ 500 ** 

ProShares Ultra MSCI Brazil

   $ 500 ** 

ProShares Ultra MSCI Mexico Investable Market

   $ 500 ** 

Additional Transaction Fees.

An additional charge of up to three (3) times the normal creation redemption fee (for a total charge of up to four (4) times the normal creation redemption fee) will be collected with respect to transactions effected by Authorized Participants outside the Clearing Process.

 

* For any creation unit purchases or redemptions made when the Fund is invested in financial instruments and cash only.
** For any creation unit purchases or redemptions made when the Fund is invested in American Depository Receipts in addition to any financial instruments and cash.
*** For any creation unit purchases or redemptions made when the Fund is invested in local international equities or American Depository Receipts in addition to any financial instruments and cash.

With respect to any change from * to ** or ***, the express written approval of the Custodian is required

 

13

Exhibit (h)(1)

AMENDMENT NO. 10 DATED SEPTEMBER 21, 2010 TO THE PROSHARES TRUST MANAGEMENT

SERVICES AGREEMENT DATED DECEMBER 15, 2005, BETWEEN PROSHARES TRUST AND

PROSHARE ADVISORS LLC

SCHEDULE A

TO THE MANAGEMENT SERVICES AGREEMENT

BETWEEN PROSHARES TRUST AND PROSHARE ADVISORS LLC

AS OF SEPTEMBER 21, 2010

 

NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) ( 1 )
 

ProShares Ultra S&P500

   0.10

ProShares Ultra MidCap400

   0.10

ProShares Ultra Dow30

   0.10

ProShares Ultra QQQ

   0.10

ProShares Ultra Russell1000 Value

   0.10

ProShares Ultra Russell1000 Growth

   0.10

ProShares Ultra Russell MidCap Value

   0.10

ProShares Ultra Russell MidCap Growth

   0.10

ProShares Ultra Russell2000 Value

   0.10

ProShares Ultra Russell2000 Growth

   0.10

ProShares Ultra Basic Materials

   0.10

ProShares Ultra Biotechnology

   0.10

ProShares Ultra Consumer Goods

   0.10

ProShares Ultra Consumer Services

   0.10

ProShares Ultra Financials

   0.10

ProShares Ultra Health Care

   0.10

ProShares Ultra Industrials

   0.10

ProShares Ultra Oil & Gas

   0.10

ProShares Ultra Precious Metals

   0.10

ProShares Ultra Real Estate

   0.10

ProShares Ultra Semiconductors

   0.10

ProShares Ultra Technology

   0.10

ProShares Ultra Telecommunications

   0.10

ProShares Ultra Utilities

   0.10

ProShares Ultra Russell1000

   0.10

ProShares Ultra Russell MidCap

   0.10

ProShares Ultra Russell2000

   0.10

ProShares Ultra SmallCap600

   0.10

ProShares Ultra MSCI Japan

   0.10

ProShares Ultra MSCI Emerging Markets

   0.10

ProShares Ultra MSCI EAFE

   0.10

ProShares Ultra NASDAQ Biotechnology

   0.10

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) (1)
 

ProShares Ultra Dow Jones Select Telecommunications

   0.10

ProShares Ultra FTSE/Xinhua China 25

   0.10

ProShares Ultra 7-10 Year Treasury

   0.10

ProShares Ultra 20+ Year Treasury

   0.10

ProShares Ultra iBoxx $ Investment Grade

   0.10

ProShares Ultra iBoxx $ High Yield

   0.10

ProShares Ultra NASDAQ Composite

   0.10

ProShares Ultra Aggregate Bond

   0.10

ProShares Ultra DJ Wilshire Total Market

   0.10

ProShares Ultra Russell3000

   0.10

ProShares Ultra MSCI Pacific ex-Japan

   0.10

ProShares Ultra MSCI Latin America

   0.10

ProShares Ultra MSCI Europe

   0.10

ProShares Ultra MSCI BRIC

   0.10

ProShares Ultra S&P Europe 350

   0.10

ProShares Ultra MSCI Brazil

   0.10

ProShares Ultra MSCI South Korea

   0.10

ProShares Ultra MSCI Taiwan

   0.10

ProShares Ultra MSCI Australia

   0.10

ProShares Ultra MSCI Hong Kong

   0.10

ProShares Ultra MSCI Mexico Investable Market

   0.10

ProShares Ultra KBW Regional Banking

   0.10

ProShares Short S&P500

   0.10

ProShares Short MidCap400

   0.10

ProShares Short Dow30

   0.10

ProShares Short QQQ

   0.10

ProShares Short Russell2000

   0.10

ProShares Short SmallCap600

   0.10

ProShares Short Russell1000

   0.10

ProShares Short Russell1000 Value

   0.10

ProShares Short Russell1000 Growth

   0.10

ProShares Short Russell MidCap Value

   0.10

ProShares Short Russell MidCap Growth

   0.10

ProShares Short Russell2000 Value

   0.10

ProShares Short Russell2000 Growth

   0.10

ProShares Short Basic Materials

   0.10

ProShares Short Biotechnology

   0.10

ProShares Short Consumer Goods

   0.10

ProShares Short Consumer Services

   0.10

ProShares Short Financials

   0.10

ProShares Short Health Care

   0.10

ProShares Short Industrials

   0.10

ProShares Short Oil & Gas

   0.10

ProShares Short Precious Metals

   0.10

ProShares Short Real Estate

   0.10

ProShares Short Semiconductors

   0.10

ProShares Short Technology

   0.10

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) (1)
 

ProShares Short Telecommunications

   0.10

ProShares Short Utilities

   0.10

ProShares Short NASDAQ Biotechnology

   0.10

ProShares Short Russell MidCap

   0.10

ProShares Short MSCI Japan

   0.10

ProShares Short MSCI Emerging Markets

   0.10

ProShares Short MSCI EAFE

   0.10

ProShares Short 7-10 Year Treasury

   0.10

ProShares Short 20+ Year Treasury

   0.10

ProShares Short iBoxx $ Investment Grade

   0.10

ProShares Short iBoxx $ High Yield

   0.10

ProShares Short NASDAQ Composite

   0.10

ProShares Short Aggregate Bond

   0.10

ProShares Short DJ Wilshire Total Market

   0.10

ProShares Short Russell3000

   0.10

ProShares Short MSCI Pacific ex-Japan

   0.10

ProShares Short MSCI Latin America

   0.10

ProShares Short MSCI Europe

   0.10

ProShares Short MSCI BRIC

   0.10

ProShares Short S&P Europe 350

   0.10

ProShares Short MSCI Brazil

   0.10

ProShares Short MSCI South Korea

   0.10

ProShares Short MSCI Taiwan

   0.10

ProShares Short MSCI Australia

   0.10

ProShares Short MSCI Hong Kong

   0.10

ProShares Short MSCI Mexico Investable Market

   0.10

ProShares Short KBW Regional Banking

   0.10

ProShares Short FTSE Xinhua/China 25

   0.10

ProShares UltraShort S&P500

   0.10

ProShares UltraShort MidCap400

   0.10

ProShares UltraShort Dow30

   0.10

ProShares UltraShort QQQ

   0.10

ProShares UltraShort Russell1000

   0.10

ProShares UltraShort Russell2000

   0.10

ProShares UltraShort SmallCap600

   0.10

ProShares UltraShort Russell1000 Value

   0.10

ProShares UltraShort Russell1000 Growth

   0.10

ProShares UltraShort Russell MidCap Value

   0.10

ProShares UltraShort Russell MidCap Growth

   0.10

ProShares UltraShort Russell2000 Value

   0.10

ProShares UltraShort Russell2000 Growth

   0.10

ProShares UltraShort Basic Materials

   0.10

ProShares UltraShort Biotechnology

   0.10

ProShares UltraShort Consumer Goods

   0.10

ProShares UltraShort Consumer Services

   0.10

ProShares UltraShort Financials

   0.10

ProShares UltraShort Health Care

   0.10

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) (1)
 

ProShares UltraShort Industrials

   0.10

ProShares UltraShort Oil & Gas

   0.10

ProShares UltraShort Precious Metals

   0.10

ProShares UltraShort Real Estate

   0.10

ProShares UltraShort Semiconductors

   0.10

ProShares UltraShort Technology

   0.10

ProShares UltraShort Telecommunications

   0.10

ProShares UltraShort Utilities

   0.10

ProShares UltraShort Russell MidCap

   0.10

ProShares UltraShort MSCI Japan

   0.10

ProShares UltraShort MSCI Emerging Markets

   0.10

ProShares UltraShort MSCI EAFE

   0.10

ProShares UltraShort NASDAQ Biotechnology

   0.10

ProShares UltraShort Dow Jones Select Telecommunications

   0.10

ProShares UltraShort FTSE/Xinhua China 25

   0.10

ProShares UltraShort 7-10 Year Treasury

   0.10

ProShares UltraShort 20+ Year Treasury

   0.10

ProShares UltraShort iBoxx $ Investment Grade

   0.10

ProShares UltraShort iBoxx $ High Yield

   0.10

ProShares UltraShort NASDAQ Composite

   0.10

ProShares UltraShort Aggregate Bond

   0.10

ProShares UltraShort DJ Wilshire Total Market

   0.10

ProShares UltraShort Russell3000

   0.10

ProShares UltraShort MSCI Pacific ex-Japan

   0.10

ProShares UltraShort MSCI Latin America

   0.10

ProShares UltraShort MSCI Europe

   0.10

ProShares UltraShort MSCI BRIC

   0.10

ProShares UltraShort S&P Europe 350

   0.10

ProShares UltraShort MSCI Brazil

   0.10

ProShares UltraShort MSCI South Korea

   0.10

ProShares UltraShort MSCI Taiwan

   0.10

ProShares UltraShort MSCI Australia

   0.10

ProShares UltraShort MSCI Hong Kong

   0.10

ProShares UltraShort MSCI Mexico Investable Market

   0.10

ProShares UltraShort KBW Regional Banking

   0.10

ProShares MSCI Latin America

   0.10

ProShares Credit Suisse 130/30

   0.10

ProShares UltraPro S&P500

   0.10

ProShares UltraPro QQQ

   0.10

ProShares UltraPro Dow30

   0.10

ProShares UltraPro Russell2000

   0.10

ProShares UltraPro S&P400 MidCap

   0.10

ProShares UltraPro MSCI EAFE

   0.10

ProShares UltraPro 7-10 Year Treasury

   0.10

ProShares UltraPro 20+ Year Treasury

   0.10

ProShares UltraPro MSCI Emerging Markets

   0.10

ProShares UltraPro Short S&P500

   0.10

ProShares UltraPro Short QQQ

   0.10

 

(1)

All fees are computed daily and paid monthly.


NAME OF FUND

   COMPENSATION  
     (at Annual rate expressed as a
percentage of average daily net
assets of each Fund) (1)
 

ProShares UltraPro Short Dow30

   0.10

ProShares UltraPro Short Russell2000

   0.10

ProShares UltraPro Short S&P400 MidCap

   0.10

ProShares UltraPro Short MSCI EAFE

   0.10

ProShares UltraPro Short 7-10 Year Treasury

   0.10

ProShares UltraPro Short 20+ Year Treasury

   0.10

ProShares UltraPro Short MSCI Emerging Markets

   0.10

ProShares Ultra TIPs

   0.10

ProShares Short TIPs

   0.10

ProShares UltraShort TIPs

   0.10

ProShares Ultra Gold Miners

   0.10

ProShares Short Gold Miners

   0.10

ProShares UltraShort Gold Miners

   0.10

ProShares Ultra MSCI Canada

   0.10

ProShares Short MSCI Canada

   0.10

ProShares UltraShort MSCI Canada

   0.10

ProShares Ultra S&P Retail

   0.10

ProShares Short S&P Retail

   0.10

ProShares UltraShort S&P Retail

   0.10

ProShares UltraPro 3-7 Year Treasury

   0.10

ProShares UltraPro Short 3-7 Year Treasury

   0.10

ProShares Ultra 3-7 Year Treasury

   0.10

ProShares Short 3-7 Year Treasury

   0.10

ProShares UltraShort 3-7 Year Treasury

   0.10

ProShares RAFI US Equity Long/Short

   0.10

 

PROSHARE ADVISORS LLC,

a Maryland limited liability company

   

PROSHARES TRUST,

a Delaware statutory trust

By:   /s/ Michael L. Sapir     By:   /s/ Louis M. Mayberg
 

Michael L. Sapir

Chief Executive Officer

     

Louis M. Mayberg

President

 

(1)

All fees are computed daily and paid monthly.

Exhibit (h)(2)

SCHEDULE A

PROSHARES TRUST EXPENSE LIMITATION AGREEMENT

Period:

October 1, 2010 – September 30, 2011

 

Fund Name

   Expense Limit  

ProShares Ultra S&P500

   0.95

ProShares Ultra MidCap400

   0.95

ProShares Ultra Dow30

   0.95

ProShares Ultra QQQ

   0.95

ProShares Short S&P500

   0.95

ProShares Short MidCap400

   0.95

ProShares Short Dow30

   0.95

ProShares Short QQQ

   0.95

ProShares UltraShort S&P500

   0.95

ProShares UltraShort MidCap400

   0.95

ProShares UltraShort Dow30

   0.95

ProShares UltraShort QQQ

   0.95

ProShares Ultra Russell2000

   0.95

ProShares Ultra SmallCap600

   0.95

ProShares Ultra Russell1000 Value

   0.95

ProShares Ultra Russell1000 Growth

   0.95

ProShares Ultra Russell MidCap Value

   0.95

ProShares Ultra Russell MidCap Growth

   0.95

ProShares Ultra Russell2000 Value

   0.95

ProShares Ultra Russell2000 Growth

   0.95

ProShares Ultra Basic Materials

   0.95

ProShares Ultra Consumer Goods

   0.95

ProShares Ultra Consumer Services

   0.95

ProShares Ultra Financials

   0.95

ProShares Ultra Health Care

   0.95

ProShares Ultra Industrials

   0.95

ProShares Ultra Oil & Gas

   0.95

ProShares Ultra Real Estate

   0.95

ProShares Ultra Semiconductors

   0.95

ProShares Ultra Technology

   0.95

ProShares Ultra Telecommunications

   0.95

ProShares Ultra Utilities

   0.95

ProShares Short Russell2000

   0.95

ProShares Short SmallCap600

   0.95

ProShares Short Financials

   0.95

ProShares Short Oil & Gas

   0.95

ProShares Short MSCI EAFE

   0.95

ProShares Short MSCI Emerging Markets

   0.95

 

1


Fund Name

   Expense Limit  

ProShares UltraShort Russell2000

   0.95

ProShares UltraShort SmallCap600

   0.95

ProShares UltraShort Russell1000 Value

   0.95

ProShares UltraShort Russell1000 Growth

   0.95

ProShares UltraShort Russell MidCap Value

   0.95

ProShares UltraShort Russell MidCap Growth

   0.95

ProShares UltraShort Russell2000 Value

   0.95

ProShares UltraShort Russell2000 Growth

   0.95

ProShares UltraShort MSCI EAFE

   0.95

ProShares UltraShort MSCI Emerging Markets

   0.95

ProShares UltraShort MSCI Japan

   0.95

ProShares UltraShort FTSE/Xinhua China 25

   0.95

ProShares UltraShort Basic Materials

   0.95

ProShares UltraShort Consumer Goods

   0.95

ProShares UltraShort Consumer Services

   0.95

ProShares UltraShort Financials

   0.95

ProShares UltraShort Health Care

   0.95

ProShares UltraShort Industrials

   0.95

ProShares UltraShort Oil & Gas

   0.95

ProShares UltraShort Real Estate

   0.95

ProShares UltraShort Semiconductors

   0.95

ProShares UltraShort Technology

   0.95

ProShares UltraShort Telecommunications

   0.95

ProShares UltraShort Utilities

   0.95

ProShares UltraShort 7-10 Year Treasury

   0.95

ProShares Short 20+ Year Treasury

   0.95

ProShares UltraShort 20+ Year Treasury

   0.95

ProShares Ultra MSCI Emerging Markets

   0.95

ProShares Ultra MSCI EAFE

   0.95

ProShares Ultra MSCI Japan

   0.95

ProShares Ultra FTSE/Xinhua China 25

   0.95

ProShares UltraShort MSCI Europe

   0.95

ProShares UltraShort MSCI Pacific ex-Japan

   0.95

ProShares UltraShort MSCI Brazil

   0.95

ProShares UltraShort MSCI Mexico Investable Market

   0.95

ProShares UltraPro S&P500

   0.95

ProShares UltraPro Short S&P500

   0.95

ProShares Ultra Russell3000

   0.95

ProShares UltraShort Russell3000

   0.95

ProShares Credit Suisse 130/30

   0.95

ProShares Short Basic Materials

   0.95

ProShares Short FTSE/Xinhua China 25

   0.95

ProShares Short KBW Regional Banking

   0.95

ProShares Short Real Estate

   0.95

ProShares Ultra 20+ Year Treasury

   0.95

 

2


Fund Name

   Expense Limit  

ProShares Ultra 7-10 Year Treasury

   0.95

ProShares Ultra KBW Regional Banking

   0.95

ProShares Ultra MSCI Brazil

   0.95

ProShares Ultra MSCI Europe

   0.95

ProShares Ultra MSCI Mexico Investable Market

   0.95

ProShares Ultra MSCI Pacific ex-Japan

   0.95

ProShares Ultra Nasdsaq Biotechnology

   0.95

ProShares UltraPro Dow30

   0.95

ProShares UltraPro QQQ

   0.95

ProShares UltraPro Russell2000

   0.95

ProShares UltraPro S&P400 MidCap

   0.95

ProShares UltraPro Short Dow30

   0.95

ProShares UltraPro Short QQQ

   0.95

ProShares UltraPro Short Russell2000

   0.95

ProShares UltraPro Short S&P400 MidCap

   0.95

ProShares UltraShort Nasdaq Biotechnology

   0.95

Periods:

 

   

For the period beginning on each Fund’s date of launch until September 30 of that year

 

   

October 1 of the year of each Fund’s launch until September 30 of the following year

 

Fund Name

   Expense Limit  

ProShares Ultra Precious Metals

   0.95

ProShares Short Russell1000 Growth

   0.95

ProShares Short Russell MidCap Value

   0.95

ProShares Short Russell MidCap Growth

   0.95

ProShares Short Russell2000 Value

   0.95

ProShares Short Russell1000 Value

   0.95

ProShares Short Russell2000 Growth

   0.95

ProShares Short Biotechnology

   0.95

ProShares Short Consumer Goods

   0.95

ProShares Short Consumer Services

   0.95

ProShares Short Health Care

   0.95

ProShares Short Industrials

   0.95

ProShares Short Oil & Gas

   0.95

ProShares Short Precious Metals

   0.95

ProShares Short Semiconductors

   0.95

ProShares Short Technology

   0.95

ProShares Short Telecommunications

   0.95

ProShares Short Utilities

   0.95

ProShares UltraShort Precious Metals

   0.95

ProShares Short MSCI Japan

   0.95

ProShares Ultra Nasdaq Biotechnology

   0.95

ProShares Ultra NASDAQ Composite Index

   0.95

ProShares Ultra Dow Jones Select Telecommunications

   0.95

 

3


Fund Name

   Expense Limit  

ProShares Ultra iBoxx $ Investment Grade

   0.95

ProShares Ultra iBoxx $ High Yield

   0.95

ProShares Short NASDAQ Biotechnology

   0.95

ProShares Short NASDAQ Composite Index

   0.95

ProShares Short Dow Jones Select Telecommunications

   0.95

ProShares Short 7-10 Year Treasury

   0.95

ProShares Short iBoxx $ Investment Grade

   0.95

ProShares Short iBoxx $ High Yield

   0.95

ProShares UltraShort Nasdaq Biotechnology

   0.95

ProShares UltraShort NASDAQ Composite Index

   0.95

ProShares UltraShort Dow Jones Select Telecommunications

   0.95

ProShares UltraShort iBoxx $ Investment Grade

   0.95

ProShares UltraShort iBoxx $ High Yield

   0.95

ProShares Ultra Aggregate Bond

   0.95

ProShares Ultra DJ Wilshire Total Market

   0.95

ProShares Ultra MSCI Latin America

   0.95

ProShares Ultra MSCI BRIC

   0.95

ProShares Ultra S&P Europe 350

   0.95

ProShares Ultra MSCI South Korea

   0.95

ProShares Ultra MSCI Taiwan

   0.95

ProShares Ultra MSCI Australia

   0.95

ProShares Ultra MSCI Hong Kong

   0.95

ProShares Short Aggregate Bond

   0.95

ProShares Short DJ Wilshire Total Market

   0.95

ProShares Short Russell 3000

   0.95

ProShares Short MSCI Pacific ex-Japan

   0.95

ProShares Short MSCI Latin America

   0.95

ProShares Short MSCI Europe

   0.95

ProShares Short MSCI BRIC

   0.95

ProShares Short S&P Europe 350

   0.95

ProShares Short MSCI Brazil

   0.95

ProShares Short MSCI South Korea

   0.95

ProShares Short MSCI Taiwan

   0.95

ProShares Short MSCI Australia

   0.95

ProShares Short MSCI Hong Kong

   0.95

ProShares Short MSCI Mexico Investable Market

   0.95

ProShares UltraShort Aggregate Bond

   0.95

ProShares UltraShort DJ Wilshire Total Market

   0.95

ProShares UltraShort MSCI Latin America

   0.95

ProShares UltraShort MSCI BRIC

   0.95

ProShares UltraShort S&P Europe 350

   0.95

ProShares UltraShort MSCI Hong Kong

   0.95

ProShares UltraShort MSCI Australia

   0.95

ProShares UltraShort MSCI Taiwan

   0.95

ProShares UltraShort MSCI South Korea

   0.95

 

4


Fund Name

   Expense Limit  

ProShares UltraShort KBW Regional Banking

   0.95

ProShares MSCI Latin America

   0.95

ProShares UltraPro MSCI EAFE

   0.95

ProShares UltraPro 7-10 Year Treasury

   0.95

ProShares UltraPro 20+ Year Treasury

   0.95

ProShares UltraPro MSCI Emerging Markets

   0.95

ProShares UltraPro Short MSCI EAFE

   0.95

ProShares UltraPro Short 7-10 Year Treasury

   0.95

ProShares UltraPro Short 20+ Year Treasury

   0.95

ProShares UltraPro Short MSCI Emerging Markets

   0.95

ProShares Ultra TIPs

   0.95

ProShares Short TIPs

   0.95

ProShares UltraShort TIPs

   0.95

ProShares Ultra Gold Miners

   0.95

ProShares Short Gold Miners

   0.95

ProShares UltraShort Gold Miners

   0.95

ProShares Ultra MSCI Canada

   0.95

ProShares Short MSCI Canada

   0.95

ProShares UltraShort MSCI Canada

   0.95

ProShares Ultra S&P Retail

   0.95

ProShares Short S&P Retail

   0.95

ProShares UltraShort S&P Retail

   0.95

ProShares UltraPro 3-7 Year Treasury

   0.95

ProShares UltraPro Short 3-7 Year Treasury

   0.95

ProShares Ultra 3-7 Year Treasury

   0.95

ProShares Short 3-7 Year Treasury

   0.95

ProShares UltraShort 3-7 Year Treasury

   0.95

ProShares RAFI US Equity Long/Short

   0.95

 

PROSHARE ADVISORS LLC

A Maryland limited liability company

   

PROSHARES TRUST

a Delaware statutory trust

By:   /s/ Michael L. Sapir     By:   /s/ Louis M. Mayberg
 

Michael L. Sapir

Chief Executive Officer

     

Louis M. Mayberg

President

 

Adopted:    December 15, 2005      
Amended:    December 15, 2006    March 12, 2008    June 7, 2010
   January 23, 2007    September 15, 2008    September 21, 2010
   July 31, 2007    December 16, 2008   
   September 18, 2007    September 9, 2009   
   December 10, 2007    March 3, 2010   

 

5

Exhibit (h)(3)

AMENDMENT AGREEMENT #16 to FUND SERVICES AGREEMENT

AMENDMENT AGREEMENT #16 (the “Amendment”) dated as of April 19, 2010 between PROSHARES TRUST (“ProShares”) and J.P. MORGAN INVESTOR SERVICES CO. (“J.P. Morgan”).

WITNESSETH

WHEREAS, ProShares and J.P. Morgan have entered into a Fund Services Agreement dated as of June 16, 2006 and amended as of January 19, 2007, February 16, 2007, September 18, 2007, December 10, 2007, January 25, 2008, March 12, 2008, June 10, 2008, August 22, 2008, December 8, 2008, June 1, 2009, June 23, 2009, August 11, 2009, January 14, 2010, February 2, 2010, and March 12, 2010 (the “Agreement”), and

WHEREAS, ProShares and J.P. Morgan wish to amend the Agreement and to have the Agreement, as amended herein, govern the rights and obligations of ProShares and J.P. Morgan,

NOW, THEREFORE, in consideration of the mutual agreements herein contained, ProShares and J.P. Morgan hereby acknowledge and agree as follows:

1. Certain Definitions . Unless otherwise defined herein, capitalized terms used herein have the meanings specified in or pursuant to the Agreement.

2. Amendments .

(a) Schedule A of the Agreement is hereby amended by replacing it in its entirety with Schedule A annexed hereto.

3. Except as specifically amended hereby, all of the terms and conditions of the Agreement shall continue to be in full force and effect and shall be binding upon the parties in accordance with their respective terms.

4. Each of the parties hereby represents and warrants that:

(a) the representations and warranties contained in the Agreement are true on and as of the date hereof as if made by the party on and as of said date, and

(b) the execution, delivery and performance of this Amendment are within the party’s corporate power and have been duly authorized by all necessary corporate action, and this Amendment constitutes the legal, valid and binding obligation of the party in accordance with its terms.

5. This Amendment may be executed in any number of counterparts and by the different parties hereto on separate counterparts, each of which when so executed and delivered shall be an original, but all of which shall together constitute one and the same instrument.

6. This Amendment shall be construed in accordance with and be governed by the laws of the State of New York (without reference to choice of law doctrine).

 

1


IN WITNESS WHEREOF, the parties have caused this Amendment to be executed by their respective officers or authorized representatives as of the day and year first above written.

 

PROSHARES TRUST
/s/ Louis Mayberg
Name:  Louis Mayberg
Title:    President

 

J.P. MORGAN INVESTOR SERVICES CO.
/s/ Mark W. Kucera
Name:  Mark W. Kucera
Title:    Vice President

 

2


FUND SERVICES AGREEMENT

SCHEDULE A

ProShares Short S&P 500

ProShares Short QQQ

ProShares Short Dow 30

ProShares Short MidCap400

ProShares UltraShort S&P 500

ProShares UltraShort QQQ

ProShares UltraShort Dow 30

ProShares UltraShort MidCap400

ProShares Ultra S&P 500

ProShares Ultra QQQ

ProShares Ultra Dow 30

ProShares Ultra MidCap400

ProShares Ultra SmallCap600

ProShares Ultra Russell2000

ProShares Short SmallCap600

ProShares Short Russell2000

ProShares UltraShort SmallCap600

ProShares UltraShort Russell2000

ProShares Ultra Basic Materials

ProShares Ultra Consumer Goods

ProShares Ultra Consumer Services

ProShares Ultra Financials

ProShares Ultra Health Care

ProShares Ultra Industrials

ProShares Ultra Oil & Gas

ProShares Ultra Real Estate

ProShares Ultra Semiconductors

ProShares Ultra Technology

ProShares Ultra Utilities

ProShares UltraShort Basic Materials

ProShares UltraShort Consumer Goods

ProShares UltraShort Consumer Services

ProShares UltraShort Financials

ProShares UltraShort Health Care

ProShares UltraShort Industrials

ProShares UltraShort Oil & Gas

ProShares UltraShort Real Estate

 

3


ProShares UltraShort Semiconductors

ProShares UltraShort Technology

ProShares UltraShort Utilities

ProShares Ultra Russell1000 Value

ProShares Ultra Russell1000 Growth

ProShares Ultra Russell MidCap Value

ProShares Ultra Russell MidCap Growth

ProShares Ultra Russell2000 Value

ProShares Ultra Russell2000 Growth

ProShares UltraShort Russell1000 Value

ProShares UltraShort Russell1000 Growth

ProShares UltraShort Russell MidCap Value

ProShares UltraShort Russell MidCap Growth

ProShares UltraShort Russell2000 Value

ProShares UltraShort Russell2000 Growth

ProShares Short MSCI Emerging Markets

ProShares Short MSCI EAFE

ProShares UltraShort MSCI Emerging Markets

ProShares UltraShort MSCI Japan

ProShares UltraShort MSCI EAFE

ProShares UltraShort FTSE/Xinhua China 25

ProShares UltraShort 7-10 Year Treasury

ProShares UltraShort 20+ Year Treasury

ProShares Ultra FTSE/Xinhua China 25

ProShares Ultra MSCI Japan

ProShares Ultra Telecommunications

ProShares UltraShort Telecommunications

ProShares Short Financials

ProShares Short Oil & Gas

ProShares Ultra MSCI EAFE

ProShares Ultra MSCI Emerging Markets

ProShares Ultra Russell3000

ProShares UltraShort MSCI Europe

ProShares UltraShort MSCI Pacific ex-Japan

ProShares UltraShort MSCI Brazil

ProShares UltraShort MSCI Mexico Investable Market

ProShares UltraShort Russell3000

 

4


ProShares Credit Suisse 130/30

ProShares UltraPro S&P500

ProShares UltraPro Short S&P500

ProShares Short 7-10 Year Treasury

ProShares Short 20+ Year Treasury

ProShares Ultra 7-10 Year Treasury

ProShares Ultra 20+ Year Treasury

ProShares UltraPro Dow30

ProShares UltraPro MidCap400

ProShares UltraPro Russell2000

ProShares UltraPro QQQ

ProShares UltraPro Short Dow30

ProShares UltraPro Short MidCap400

ProShares UltraPro Short Russell2000

ProShares UltraPro Short QQQ

ProShares Short Basic Materials

ProShares Short Real Estate

ProShares Short FTSE/Xinhua China 25

ProShares Ultra Nasdaq Biotechnology

ProShares UltraShort Nasdaq Biotechnology

ProShares Ultra KBW Regional Banking

ProShares Short KBW Regional Banking

ProShares Ultra MSCI Europe

ProShares Ultra MSCI Pacific ex-Japan

ProShares Ultra MSCI Brazil

ProShares Ultra MSCI Mexico Investable Market

 

5

Exhibit (h)(4)

AMENDMENT #16 to AGENCY SERVICES AGREEMENT

AMENDMENT #16 (the “Amendment”) dated as of April 19, 2010 between PROSHARES TRUST (“ProShares”) and JPMORGAN CHASE BANK, N.A. (“Bank”).

WITNESSETH

WHEREAS, ProShares and the Bank have entered into an Agency Services Agreement dated as of June 13, 2006, as amended on January 19, 2007, February 16, 2007, September 18, 2007, December 10, 2007, January 25, 2008, March 12, 2008, June 10, 2008, August 22, 2008, December 8, 2008, June 1, 2009, June 23, 2009, August 11, 2009, January 14, 2010, February 2, 2010, and March 12, 2010 (the “Agreement”), and

WHEREAS, ProShares and the Bank wish to amend the Agreement and to have the Agreement, as amended herein, govern the rights and obligations of ProShares and the Bank with respect to each and every transaction which is (a) outstanding on the date hereof and (b) entered into on or after the date hereof,

NOW, THEREFORE, in consideration of the mutual agreements herein contained, ProShares and the Bank hereby acknowledge and agree as follows:

1. Certain Definitions . Unless otherwise defined herein, capitalized terms used herein have the meanings specified in or pursuant to the Agreement.

2. Amendments .

(a) Exhibit A of the Agreement is hereby amended by replacing it in its entirety with Exhibit A annexed hereto.

3. Except as specifically amended hereby, all of the terms and conditions of the Agreement shall continue to be in full force and effect and shall be binding upon the parties in accordance with their respective terms.

4. Each of the parties hereby represents and warrants that:

(a) the representations and warranties contained in the Agreement are true on and as of the date hereof as if made by the party on and as of said date, and

(b) the execution, delivery and performance of this Amendment are within the party’s corporate power and have been duly authorized by all necessary corporate action, and this Amendment constitutes the legal, valid and binding obligation of the party in accordance with its terms.

5. This Amendment may be executed in any number of counterparts and by the different parties hereto on separate counterparts, each of which when so executed and delivered shall be an original, but all of which shall together constitute one and the same instrument.

6. This Amendment shall be construed in accordance with and be governed by the laws of the State of New York (without reference to choice of law doctrine).

 

1


IN WITNESS WHEREOF, the parties have caused this Amendment to be executed by their respective officers or authorized representatives as of the day and year first above written.

 

PROSHARES TRUST
/s/ Louis Mayberg
Name:  Louis Mayberg
Title:    President

 

JPMORGAN CHASE BANK, N.A.
/s/ Mark W. Kucera
Name:  Mark W. Kucera
Title:    Vice President

 

2


AGENCY SERVICES AGREEMENT

EXHIBIT A

LIST OF PROSHARES ETF SERIES

ProShares Short S&P 500

ProShares Short QQQ

ProShares Short Dow 30

ProShares Short MidCap400

ProShares UltraShort S&P 500

ProShares UltraShort QQQ

ProShares UltraShort Dow 30

ProShares UltraShort MidCap400

ProShares Ultra S&P 500

ProShares Ultra QQQ

ProShares Ultra Dow 30

ProShares Ultra MidCap400

ProShares Ultra SmallCap600

ProShares Ultra Russell2000

ProShares Short SmallCap600

ProShares Short Russell2000

ProShares UltraShort SmallCap600

ProShares UltraShort Russell2000

ProShares Ultra Basic Materials

ProShares Ultra Consumer Goods

ProShares Ultra Consumer Services

ProShares Ultra Financials

ProShares Ultra Health Care

ProShares Ultra Industrials

ProShares Ultra Oil & Gas

ProShares Ultra Real Estate

ProShares Ultra Semiconductors

ProShares Ultra Technology

ProShares Ultra Utilities

ProShares UltraShort Basic Materials

ProShares UltraShort Consumer Goods

ProShares UltraShort Consumer Services

ProShares UltraShort Financials

ProShares UltraShort Health Care

ProShares UltraShort Industrials

ProShares UltraShort Oil & Gas

ProShares UltraShort Real Estate

 

3


ProShares UltraShort Semiconductors

ProShares UltraShort Technology

ProShares UltraShort Utilities

ProShares Ultra Russell1000 Value

ProShares Ultra Russell1000 Growth

ProShares Ultra Russell MidCap Value

ProShares Ultra Russell MidCap Growth

ProShares Ultra Russell2000 Value

ProShares Ultra Russell2000 Growth

ProShares UltraShort Russell1000 Value

ProShares UltraShort Russell1000 Growth

ProShares UltraShort Russell MidCap Value

ProShares UltraShort Russell MidCap Growth

ProShares UltraShort Russell2000 Value

ProShares UltraShort Russell2000 Growth

ProShares Short MSCI Emerging Markets

ProShares Short MSCI EAFE

ProShares UltraShort MSCI Emerging Markets

ProShares UltraShort MSCI Japan

ProShares UltraShort MSCI EAFE

ProShares UltraShort FTSE/Xinhua China 25

ProShares UltraShort 7-10 Year Treasury

ProShares UltraShort 20+ Year Treasury

ProShares Ultra FTSE/Xinhua China 25

ProShares Ultra MSCI Japan

ProShares Ultra Telecommunications

ProShares UltraShort Telecommunications

ProShares Short Financials

ProShares Short Oil & Gas

ProShares Ultra MSCI EAFE

ProShares Ultra MSCI Emerging Markets

ProShares Ultra Russell3000

ProShares UltraShort MSCI Europe

ProShares UltraShort MSCI Pacific ex-Japan

ProShares UltraShort MSCI Brazil

ProShares UltraShort MSCI Mexico Investable Market

ProShares UltraShort Russell3000

 

4


ProShares Credit Suisse 130/30

ProShares UltraPro S&P500

ProShares UltraPro Short S&P500

ProShares Short 7-10 Year Treasury

ProShares Short 20+ Year Treasury

ProShares Ultra 7-10 Year Treasury

ProShares Ultra 20+ Year Treasury

ProShares UltraPro Dow30

ProShares UltraPro MidCap400

ProShares UltraPro Russell2000

ProShares UltraPro QQQ

ProShares UltraPro Short Dow30

ProShares UltraPro Short MidCap400

ProShares UltraPro Short Russell2000

ProShares UltraPro Short QQQ

ProShares Short Basic Materials

ProShares Short Real Estate

ProShares Short FTSE/Xinhua China 25

ProShares Ultra Nasdaq Biotechnology

ProShares UltraShort Nasdaq Biotechnology

ProShares Ultra KBW Regional Banking

ProShares Short KBW Regional Banking

ProShares Ultra MSCI Europe

ProShares Ultra MSCI Pacific ex-Japan

ProShares Ultra MSCI Brazil

ProShares Ultra MSCI Mexico Investable Market

 

5

Exhibit (h)(6)

AMENDMENT NO. 1 TO PFO/TREASURER SERVICES AGREEMENT

This Amendment No. 1 (“Amendment No. 1”) to the PFO/Treasurer Services Agreement dated January 17, 2007, by and between ProShares Trust and Foreside Compliance Services, LLC (the “Agreement”), is hereby modified to delete reference to Simon Collier as Principal Financial Officer and Treasurer of ProShares Trust and modified to make non-specific reference to the individual who shall serve in such roles.

IN WITNESS WHEREOF, the parties have caused this Amendment No. 1 to be executed as of the effective date set forth above:

 

PROSHARES TRUST     FORESIDE COMPLIANCE SERVICES, LLC
BY:   /s/ Louis Mayberg     BY:   /s/ David M. Whitaker
NAME: Louis Mayberg     NAME: David M. Whitaker
TITLE: President     TITLE: Vice President
DATE: 1/19/10     DATE: 1/28/10

Exhibit (i)(1)

 

LOGO   

ROPES & GRAY LLP

ONE METRO CENTER

700 12 TH STREET, NW, SUITE 900

WASHINGTON, DC 20005-3948

WWW.ROPESGRAY.COM

September 28, 2010

ProShares Trust

7501 Wisconsin Avenue, Suite 1000

Bethesda, Maryland 20814

Ladies and Gentlemen:

We are furnishing this opinion in connection with the proposed offer and sale by ProShares Trust, a Delaware statutory trust (the “Trust”), of shares of beneficial interest of ProShares Ultra QQQ ® , ProShares Ultra Dow30 SM , ProShares Ultra S&P500 ® , ProShares Ultra Russell3000, ProShares Ultra MidCap400, ProShares Ultra SmallCap600, ProShares Ultra Russell2000, ProShares UltraPro QQQ ® , ProShares UltraPro Dow30 SM , ProShares UltraPro S&P500 ® , ProShares UltraPro MidCap400, ProShares UltraPro Russell2000, ProShares Ultra Russell1000 Value, ProShares Ultra Russell1000 Growth, ProShares Ultra Russell MidCap Value, ProShares Ultra Russell MidCap Growth, ProShares Ultra Russell2000 Value, ProShares Ultra Russell2000 Growth, ProShares Ultra Basic Materials, ProShares Ultra Nasdaq Biotechnology, ProShares Ultra Consumer Goods, ProShares Ultra Consumer Services, ProShares Ultra Financials, ProShares Ultra Health Care, ProShares Ultra Industrials, ProShares Ultra Oil & Gas, ProShares Ultra Real Estate, ProShares Ultra KBW Regional Banking, ProShares Ultra Semiconductors, ProShares Ultra Technology, ProShares Ultra Telecommunications, ProShares Ultra Utilities, ProShares Ultra MSCI EAFE, ProShares Ultra MSCI Emerging Markets, ProShares Ultra MSCI Europe, ProShares Ultra MSCI Pacific ex-Japan, ProShares Ultra MSCI Brazil, ProShares Ultra FTSE/Xinhua China 25, ProShares Ultra MSCI Japan, ProShares Ultra MSCI Mexico Investable Market, ProShares Ultra 7-10 Year Treasury, ProShares Ultra 20+ Year Treasury, ProShares Short QQQ ® , ProShares Short Dow30 SM , ProShares Short S&P500 ® , ProShares Short MidCap400, ProShares Short SmallCap600, ProShares Short Russell2000, ProShares UltraShort QQQ ® , ProShares UltraShort Dow30 SM , ProShares UltraShort S&P500 ® , ProShares UltraShort Russell3000, ProShares UltraShort MidCap400, ProShares UltraShort SmallCap600, ProShares UltraShort Russell2000, ProShares UltraPro Short QQQ ® , ProShares UltraPro Short Dow30 SM , ProShares UltraPro Short S&P500 ® , ProShares UltraPro Short MidCap400, ProShares UltraPro Short Russell2000, ProShares UltraShort Russell1000 Value, ProShares UltraShort Russell1000 Growth, ProShares UltraShort Russell MidCap Value, ProShares UltraShort Russell MidCap Growth, ProShares UltraShort Russell2000 Value, ProShares UltraShort Russell2000 Growth, ProShares Short Basic Materials, ProShares Short Financials, ProShares Short Oil & Gas, ProShares Short Real Estate, ProShares Short KBW Regional Banking, ProShares UltraShort Basic Materials, ProShares UltraShort Nasdaq Biotechnology, ProShares UltraShort Consumer Goods, ProShares UltraShort Consumer Services, ProShares UltraShort Financials, ProShares UltraShort Health Care, ProShares UltraShort Industrials, ProShares UltraShort Oil & Gas, ProShares UltraShort Real Estate, ProShares


LOGO

September 28, 2010

 

UltraShort Semiconductors, ProShares UltraShort Technology, ProShares UltraShort Telecommunications, ProShares UltraShort Utilities, ProShares Short MSCI EAFE, ProShares Short MSCI Emerging Markets, ProShares Short FTSE/Xinhua China 25, ProShares UltraShort MSCI EAFE, ProShares UltraShort MSCI Emerging Markets, ProShares UltraShort MSCI Europe, ProShares UltraShort MSCI Pacific ex-Japan, ProShares UltraShort MSCI Brazil, ProShares UltraShort FTSE/Xinhua China 25, ProShares UltraShort MSCI Japan, ProShares UltraShort MSCI Mexico Investable Market, ProShares Short 20+ Year Treasury, ProShares UltraShort 7-10 Year Treasury, ProShares UltraShort 20+ Year Treasury, and ProShares Credit Suisse 130/30 (collectively, the “Shares”), pursuant to post-effective amendment No. 27 on Form N-1A (the “Post-Effective Amendment”) under the Securities Act of 1933, as amended.

We are familiar with the actions taken by the Trustees of the Trust to authorize the issuance of the Shares. We have examined the Trust’s Certificate of Trust (as on file in the office of the Secretary of State of the State of Delaware), its Agreement and Declaration of Trust, as amended, its Bylaws and such other documents as we deemed necessary for the purposes of this opinion. We assume that upon sale of the Shares by the Trust the Trust will receive the net asset value thereof.

Based upon the foregoing, we are of the opinion that the Trust is authorized to issue an unlimited number of Shares, and that, when the Shares are issued and sold, they will be validly issued, fully paid and nonassessable by the Trust.

We consent to the filing of this opinion as an exhibit to the Post-Effective Amendment.

 

Very truly yours,
/s/ Ropes & Gray LLP
Ropes & Gray LLP

 

- 2 -

Exhibit (j)(1)

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in this Registration Statement on Form N-1A of our report dated July 29, 2010, relating to the financial statements and financial highlights of the following ninety nine funds included in the ProShares Trust which appear in the May 31, 2010 Annual Report to Shareholders

 

Ultra QQQ

   Ultra MSCI Emerging Markets    Short Basic Materials

Ultra Dow30

   Ultra MSCI Europe    Short Financials

Ultra S&P500

   Ultra MSCI Pacific ex-Japan    Short KBW Regional Banking

Ultra Russell3000

   Ultra MSCI Brazil    Short Oil & Gas

Ultra MidCap400

   Ultra FTSE/Xinhua China 25    Short Real Estate

Ultra SmallCap600

   Ultra MSCI Japan    UltraShort Basic Materials

Ultra Russell2000

   Ultra MSCI Mexico Investable Market    UltraShort Consumer Goods

UltraPro QQQ

   Ultra 7-10 Year Treasury    UltraShort Consumer Services

UltraPro Dow30

   Ultra 20+ Year Treasury    UltraShort Financials

UltraPro S&P500

   Short QQQ    UltraShort Health Care

UltraPro MidCap400

   Short Dow30    UltraShort Industrials

UltraPro Russell2000

   Short S&P500    UltraShort Nasdaq Biotechnology

Ultra Russell1000 Value

   Short MidCap400    UltraShort Oil & Gas

Ultra Russell1000 Growth

   Short SmallCap600    UltraShort Real Estate

Ultra Russell MidCap Value

   Short Russell2000    UltraShort Semiconductors

Ultra Russell MidCap Growth

   UltraShort QQQ    UltraShort Technology

Ultra Russell2000 Value

   UltraShort Dow30    UltraShort Telecommunications

Ultra Russell2000 Growth

   UltraShort S&P500    UltraShort Utilities

Ultra Basic Materials

   UltraShort Russell3000    Short MSCI EAFE

Ultra Consumer Goods

   UltraShort MidCap400    Short MSCI Emerging Markets

Ultra Consumer Services

   UltraShort SmallCap600    Short FTSE/Xinhua China 25

Ultra Financials

   UltraShort Russell2000    UltraShort MSCI EAFE

Ultra Health Care

   UltraPro Short QQQ    UltraShort MSCI Emerging Markets

Ultra Industrials

   UltraPro Short Dow30    UltraShort MSCI Europe

Ultra KBW Regional Banking

   UltraPro Short S&P500    UltraShort MSCI Pacific ex-Japan

Ultra Nasdaq Biotechnology

   UltraPro Short MidCap400    UltraShort MSCI Brazil

Ultra Oil & Gas

   UltraPro Short Russell2000    UltraShort FTSE/Xinhua China 25

Ultra Real Estate

   UltraShort Russell1000 Value    UltraShort MSCI Japan

Ultra Semiconductors

   UltraShort Russell1000 Growth    UltraShort MSCI Mexico Investable Market

Ultra Technology

   UltraShort Russell MidCap Value    Short 20+ Year Treasury

Ultra Telecommunications

   UltraShort Russell MidCap Growth    UltraShort 7-10 Year Treasury

Ultra Utilities

   UltraShort Russell2000 Value    UltraShort 20+ Year Treasury

Ultra MSCI EAFE

   UltraShort Russell2000 Growth    Credit Suisse 130/30

which are also incorporated by reference into the Registration Statement. We also consent to the references to us under the headings “Financial Highlights”, “Independent Registered Public Accounting Firm” and “Financial Statements” in such Registration Statement.

 

PricewaterhouseCoopers LLP

Columbus, Ohio

September 28, 2010

Exhibit (p)(1-2)

ProFunds

ProShares Trust

Access One Trust

ProFund Advisors LLC

ProShare Advisors LLC

ProFunds Distributors, Inc.

Amended and Restated

CODE OF ETHICS

December 15, 2009

The following Combined Code of Ethics (the “Code”) is adopted by ProFunds, ProShares Trust and Access One Trust (each a “Trust” and jointly the “Trusts”), ProFund Advisors LLC and ProShare Advisors LLC (each an “Advisor” and jointly the “Advisors”) and ProFunds Distributors, Inc. (“PDI”) pursuant to Rule 17j-1 under the Investment Company Act of 1940, as amended (the “1940 Act”) and Rule 204A-1 under the Investment Advisers Act of 1940, as amended (the “Advisers Act”) (unless specifically identified, Rule 17j-1 and Rule 204A-1 are collectively referred to as the “Rules”). The Advisors are investment advisors to registered investment companies and other persons or entities (“Clients”).

This Code is designed to ensure that all acts, practices and courses of business engaged in by personnel of the Trusts, the Advisors and PDI reflect high standards of conduct and comply with the requirements of the federal securities laws. Please see the Chief Compliance Officer should you have any questions about this Code.

 

I. Definitions

A. “ Access Person ” means:

any Investment Personnel; or

any director, officer, general partner or managing member of the Trusts, the Advisors or PDI; or

any employee of the Trusts, the Advisors or PDI (or of any company in a control relationship to the Trusts, the Advisors or PDI) who, in connection with his or her regular functions or duties, makes, participates in, obtains or has access to information regarding the purchase or sale of Covered Securities (as defined in this Code) by the Trusts whose functions relate to or provide access to the making of any recommendations with respect to such purchases or sales; or

any natural person in a control relationship to the Trusts, the Advisors or PDI who obtains information concerning recommendations made to the Trusts or Clients with regard to the purchase or sale of Covered Securities by the Trusts or Client; or

 

1


any Supervised Person with access to nonpublic information regarding any Clients’ purchase or sale of securities, or nonpublic information regarding the portfolio holdings of any fund the Advisors or their control affiliates manage.

B. “ Beneficial Ownership ” shall be interpreted in the same manner as it would be under Rule 16a-1(a)(2) of the Securities Exchange Act of 1934 (the “Exchange Act”) in determining whether a person is subject to the provisions of Section 16 of the Exchange Act and the rules and regulations thereunder.

C. “ Control ” shall have the same meaning as that set forth in Section 2(a)(9) of the 1940 Act. Section 2(a)(9) provides that “control” generally means the power to exercise a controlling influence over the management or policies of a company, unless such power is solely the result of an official position with such company.

D. “ Covered Officers ” means any person serving as a named officer of any of the Trusts.

E. “ Covered Security ” shall include any “security” within the meaning set forth in Section 2(a)(36) of the 1940 Act. For avoidance of doubt, “Covered Security” shall include futures contracts on securities indices, options on such futures contracts, and shares of exchange-traded funds. The term “Covered Security” shall not include (i) direct obligations of the Government of the United States; (ii) bankers’ acceptances, bank certificates of deposit, commercial paper and high quality short-term debt instruments, including repurchase agreements; (iii) shares of registered open-end investment companies other than exchange-traded funds, investment companies advised or subadvised by any of the Advisors, or investment companies whose investment advisor or principal underwriter is in a control relationship to any of the Advisors; and (iv) such other securities as may be excepted under the provisions of the Rules.

F. “ Family/Household ” shall include (1) the person’s spouse or domestic partner (unless they do not live in the same household as the person and the person does not contribute in any way to their support); (2) the person’s children under the age of 18; (3) the person’s children who are 18 or older (unless they do not live in the same household as the person and the person does not contribute in any way to their support); and (4) any of the following people who live in the person’s household: stepchildren, grandchildren, parents, stepparents, grandparents, brothers, sisters, parents-in-law, sons-in-law, daughters-in-law, brothers-in-law and sisters-in-law, including adoptive relationships.

G. An “ Initial Public Offering ” means an offering of securities registered under the Securities Act of 1933, the issuer of which, immediately before the registration, was not subject to the reporting requirements of Section 13 or 15(d) of the Exchange Act.

H. “ Investment Personnel ” means: (1) any employees, officers and directors of the Trusts, the Advisors, and the Trusts’ principal underwriters (or of any company in a control relationship to the Trusts, the Advisors or the Trusts’ principal underwriters) who, in connection with their regular functions or duties, make or participate in making recommendations regarding the purchase or sale of securities by the Trusts; and (2) any natural person who controls the Trusts, the Advisors or PDI and who obtains information concerning recommendations made to the Trusts regarding the purchase or sale of securities by the Trusts.

 

2


I. A “ Limited Offering ” means an offering that is exempt from registration under the Securities Act of 1933 pursuant to Section 4(2) or Section 4(6) or pursuant to Rule 504, Rule 505, or Rule 506 under the Securities Act of 1933.

J. “ Purchase or sale of a security ” for purposes of this Code and each Exhibit or other Appendix hereto includes, among other things, the writing of an option to purchase or sell a security.

K. A “ Security held or to be acquired ” means: (1) any Covered Security which, within the most recent 15 days: (a) is or has been held by the Trust or a Client under the direction of the Advisors; or (b) is being considered by the Trusts, the Advisors or PDI for purchase or sale; and (2) any option to purchase or sell, and any security convertible into or exchangeable for a Covered Security described in clause (E) above.

L. “ Service Providers ” means Citi Fund Services Ohio, Inc., Foreside Financial Group, LLC, J.P. Morgan Investor Services Co., SEI Investments Distribution Co. and SEI Investments Company.

M. “ Supervised Person ” means: (1) any officer, director (or other person occupying a similar status or performing similar functions), or employee of the Advisors; (2) any other person who provides investment advice on behalf of the Advisors and is subject to the supervision and control of the Advisors; or (3) any person affiliated with PDI as a Registered Representative (a “PDI Registered Representative”).

 

II. Legal Requirement

The federal securities laws make it unlawful for any affiliated person of the Trusts, the Advisors or PDI in connection with the purchase or sale, directly or indirectly, by such person of a Covered Security held or to be acquired by the Trusts or Clients:

To employ any device, scheme or artifice to defraud the Trusts or Clients;

To make to the Trusts or Clients any untrue statement of a material fact or omit to state to the Trusts or Clients a material fact necessary in order to make the statements made, in light of the circumstances under which they are made, not misleading;

To engage in any act, practice, or course of business that operates or would operate as a fraud or deceit upon the Trusts or Clients; or

To engage in any manipulative practice with respect to the Trusts or Clients.

In order to assure compliance with these restrictions, each of the Trusts, the Advisors and PDI adopts and agrees to be governed by the provisions contained in this Code.

 

3


III. General Principles and Standards of Business Conduct

As an investment advisor, the Advisors owe a fiduciary duty to Clients. In relation to its clients, a fiduciary is required to act in good faith, make full and fair disclosure of material facts relating to conflicts of interests, and employ care to avoid making misleading statements.

The following standards of business conduct shall govern personal investment activities and the interpretation and administration of this Code:

A. The interests of Trust shareholders and Clients must be placed first at all times;

B. All personal securities transactions must be conducted consistently with this Code and in such a manner as to avoid any actual or potential conflict of interest or any abuse of an individual’s position of trust and responsibility;

C. All persons who acknowledge receipt of this Code should not create or trade on the basis of rumors that could materially affect the price of any security.

D. All persons who acknowledge receipt of this Code should not take inappropriate advantage of their positions; and

E. All persons who acknowledge receipt of this Code must comply with applicable federal securities laws.

This Code does not attempt to identify all possible conflicts of interest, and literal compliance with each of its specific provisions will not shield an individual from liability for personal trading or other conduct that violates a fiduciary duty to the Trusts’ shareholders or advisory Clients.

 

IV. Substantive Restrictions

A. Restricted lists . From time to time, the Chief Compliance Officer may publish a restricted list of securities. No Access Person may purchase or sell, or modify any prior order to purchase or sell, any security on the restricted list.

B. Short-Term Trading Restriction . Access Persons are prohibited from engaging in a purchase and sale, or a sale and purchase, of the same Covered Securities (or any closely related security such as an option or a related convertible or exchangeable security or another security from the same issuer) within two (2) business days. Access Persons may purchase or sell an option on a long or short Covered Security position to cover existing holdings within the two day period.

C. Initial Public Offerings and Limited Offerings .

No Access Person or Supervised Person may acquire any direct or indirect Beneficial Ownership in any securities in an Initial Public Offering or in a Limited Offering unless the Chief Compliance Officer has authorized the transaction in advance.

 

4


Any Access Person or Supervised Person who has been authorized to acquire securities in a Limited Offering must disclose his or her interest if he or she is involved in the Trusts’, Advisors’ or PDI’s consideration of an investment in such issuer. Any decision to acquire such issuer’s securities on behalf of the Trusts or Clients shall be subject to review by Access Persons or Supervised Persons with no personal interest in the issuer.

D. Acceptance of Gifts . Investment Personnel must not accept gifts from any entity doing business with or on behalf of the Trusts, the Advisors or PDI in excess of limits contained in the Conduct Rules of the Financial Industry Regulatory Authority, Inc. (“FINRA”). Currently, the limit imposed by the Conduct Rules is $100, although occasional meals, tickets to sporting events or the theater attended by the sponsor, gifts of a personal nature, promotional items of nominal value, and comparable items are not included within this limit.

E. Service on Boards. Investment Personnel shall not serve on the boards of directors of publicly traded companies, or in any similar capacity, absent the prior approval of such service by the Chief Compliance Officer following the receipt of a written request for such approval. In the event such a request is approved, procedures shall be developed to avoid potential conflicts of interest.

F. Exemptions . The restrictions of Section IV shall not apply to the following transactions unless the Chief Compliance Officer determines that such transactions violate other provisions of the federal securities laws:

Reinvestments of dividends pursuant to a plan;

Transactions in instruments that are excepted from the definition of Covered Security in this Code of Ethics;

Transactions in which direct or indirect Beneficial Ownership is not acquired or disposed of;

Transactions in accounts as to which an Access Person or Supervised Person has no investment control;

Transactions in accounts of an Access Person or Supervised Person for which investment discretion is not maintained by an Access Person or Supervised Person but is granted to any of the following that are unaffiliated with the Trusts, the Advisors or PDI: a registered broker-dealer, registered investment adviser or other investment manager acting in a fiduciary capacity, provided the following conditions are satisfied:

(a) The terms of the account agreement (the “Agreement”) must be in writing and furnished to the Chief Compliance Officer prior to any transactions;

(b) Any amendment to the Agreement must be furnished to the Chief Compliance Officer prior to its effective date;

 

5


(c) The exemption shall not be available for a transaction or class of transactions which is suggested or directed by an Access Person or Supervised Person or as to which an Access Person or Supervised Person acquires material non-public (“insider”) information.

G. Persons with Knowledge of the Composition of a Creation Deposit. The ProShares Trust will make available, prior to the opening of trading on the primary exchange on which shares are listed, a list of the names and the required number of shares of each security to be included in the Creation Deposit for each Bullish Fund. Personnel of ProShares Trust or its Advisor with knowledge about the composition of a Creation Deposit are prohibited from disclosing such information to any other person except as authorized in the course of their employment, until such information is publicly available through the facilities of the National Securities Clearing Corporation or otherwise.

 

V. Procedures

A. Reporting . In order to provide each of the Trusts, the Advisors or PDI with information to enable it to determine with reasonable assurance whether the provisions of this Code are being observed by its Access Persons, each Access Person of the Trusts, the Advisors and PDI shall submit the following reports in the forms attached hereto as Exhibits A-C to the Chief Compliance Officer (or his or her delegate). Additionally, each PDI Registered Representative shall submit reports in the form attached hereto as Exhibit D to the Chief Compliance Officer (or his or her delegate), unless such persons report substantially similar information pursuant to a separate code of ethics.

(1) Initial Holdings Report. Every Access Person, other than a trustee of the Trusts who is not an “interested person” within the meaning of the 1940 Act, shall submit to the Chief Compliance Officer (or his or her delegate), no later than 10 calendar days after that person becomes an Access Person, the following information (which must be current as of a date no more than 45 days prior to the date the person becomes an Access Person) on the Form attached as Exhibit A:

(a) the title and type, ticker symbol (or CUSIP number if applicable), number of shares, and principal amount as of when he or she became an Access Person;

(b) the name of any broker, dealer or bank with whom he or she (or any members of his or her Family/Household) maintained an account in which any Covered Securities were held for the direct or indirect benefit of the Access Person (or any members of the Access Person’s Family/Household) as of the date he or she became an Access Person; and

(c) the date that the report is submitted by the Access Person.

Quarterly Transactions Report. Every Access Person, other than a trustee of the Trusts who is not an “interested person” within the meaning of the 1940 Act and who had no direct or indirect influence or control over transactions of the Trusts, shall report to the Chief Compliance Officer (or his or her delegate) no later than 30 days after the end of each calendar quarter the following information on the Form attached as Exhibit B in accordance with the instructions on such Form.

 

6


(a) With respect to any transactions during the quarter involving any Covered Securities in which the Access Person (or any members of the Access Person’s Family/Household) has any direct or indirect Beneficial Ownership:

(i) the date of transaction;

(ii) the nature of the transaction (i.e. purchase, sale or any other type of acquisition or disposition);

(iii) the title and type of the security;

(iv) the ticker symbol (or CUSIP number if applicable);

(v) the interest rate and maturity date (if applicable);

(vi) the number of shares or the principal amount of each Covered Security involved;

(vii) the price of the Covered Securities at the time the transaction was effected;

(viii) the name of the broker, dealer or bank with or through which the transaction was effected; and

(xi) the date that he or she submitted the report.

(b) With respect to any account established by the Access Person (or any members of the Access Person’s Family/Household) in which any Covered Securities were held for the direct or indirect benefit of the Access Person (or any members of the Access Person’s Family/Household) during the quarter:

(i) the date the account was established;

(ii) the name of the broker, dealer or bank with whom the Access Person established the account;

(iii) the account number; and

(iv) the date that he or she submitted the report.

(c) A trustee who is not an “interested person” of the Trusts within the meaning of the 1940 Act shall not be required to submit the Quarterly Transactions Reports required above with respect to a transaction in a Covered Security unless he or she knew at the time of the transaction or, in the ordinary course of fulfilling his or her official duties as a trustee of the Trust, should have known, that during the 15-day period immediately before or after the date of the transaction, such Covered Security was purchased or sold by the Trusts, or was being considered for purchase or sale by the Trusts, the Advisors or PDI for purchase or sale by the Trusts. No report is required if the trustee had no direct or indirect influence or control over the transaction.

 

7


(d) No Quarterly Transaction Report need be made if information contained in broker trade confirmations or periodic account statements timely received by the Trusts, the Advisors or PDI includes all of the information that would be required in Exhibit B in accordance with the instructions on such Form. In lieu of filing periodic reports, an Access Person, with respect to a brokerage account in which such Access Person has any beneficial interest, may arrange for the broker to mail directly to the Chief Compliance Officer at the same time they are mailed or furnished to such Access Person (a) duplicate copies of the broker’s trade confirmation covering each transaction in securities in such account, or (b) copies of periodic statements with respect to the account.

(3) Annual Holdings Report . Every Access Person, other than a trustee of the Trusts who is not an “interested person” within the meaning of the 1940 Act, must report to the Chief Compliance Officer (or his or her delegate) on an annual basis, within 45 days after the end of each calendar year, the following information (which information must be current as of a date no more than 45 days prior to the date the person submits the report) on the Form attached as Exhibit C in accordance with the instructions on such Form, except those transactions or accounts considered exempt as defined in Section IV, F:

(a) the title and type, ticker symbol or CUSIP number, and number of shares or principal amount of each Covered Security in which the Access Person (or any members of the Access Person’s Family/Household) had any direct or indirect Beneficial Ownership;

(b) the name of any broker, dealer or bank with whom he or she (or any members of his or her Family/Household) maintains an account in which any Covered Securities are held for the direct or indirect benefit of the Access Person (or any members of the Access Person’s Family/Household) and the account number for such account; and

(c) the date that he or she submits the report.

(4) PDI Registered Representatives New Securities Account Report. Every PDI Registered Representative, other than a trustee of the Trusts who is not an “interested person” within the meaning of the 1940 Act, must report to the Chief Compliance Officer (or his or her delegate) upon opening a new securities account, pursuant to FINRA Rule 3050, the following information, unless such persons report substantially similar information pursuant to a separate code of ethics:

(a) the date the account was established;

(b) the name of the broker, dealer or bank with whom the PDI Registered Representative established the account;

(c) the account number; and

(d) the date that he or she submitted the report.

 

8


VI. Administration of Code

A. Generally. The Trusts, Advisors and PDI must use reasonable diligence and institute procedures reasonably necessary to prevent violations of this Code.

B. Adoption and Approval of this Code. The Board of Trustees, including a majority of trustees who are not “interested persons” under the 1940 Act, must approve this Code and any material changes to this Code, based upon a determination that the Code contains provisions reasonably necessary to prevent Access Persons from engaging in any conduct prohibited by Section II of the Code.

C. Notification; Annual Certification .

Each Access Person and Supervised Person shall be provided with a copy of this Code and any material amendments hereto. The Chief Compliance Officer shall additionally notify each Access Person and PDI Registered Representative required to make reports pursuant to Section V that such Access Person or PDI Registered Representative is subject to reporting requirements.

Each Access Person or Supervised Person must provide the Chief Compliance Officer or other designated compliance personnel with the Annual Certificate of Compliance as written acknowledgment of his or her receipt of this Code and any amendments, in the form attached hereto, certifying that such Access Person or Supervised Person has received a copy of the Code and any material amendments hereto, is aware of his or her obligations under this Code, has complied with, and will continue to comply with, the Code and, in the case of Access Persons and PDI Registered Representatives (as applicable), with the Code’s reporting requirements.

D. Review and Reporting .

The Chief Compliance Officer (or his or her delegate) shall review the reports and certifications submitted by Access Persons and Supervised Persons for compliance with the requirements of this Code.

Any Access Person or Supervised Person who is or becomes aware of any violation of the Code must promptly report any such violation to the Chief Compliance Officer. The Chief Compliance Officer must report such violations to the applicable Trusts’ or Client’s board if the Client is a registered investment company.

If the Chief Compliance Officer (or his or her delegate) determines that a violation of this Code may have occurred, before making a final determination that a material violation has been committed by an individual, the Chief Compliance Officer (or his or her delegate) may give such person an opportunity to supply additional information regarding the matter in question.

 

9


E. Enforcement .

If the Chief Compliance Officer (or his or her delegate) determines that a material violation of this Code has occurred, he or she shall report the violation to the applicable Trust’s board. The Chief Compliance Officer and/or the Chief Legal Officer shall take action, as they consider appropriate, including imposition of any sanctions they consider appropriate including termination of employment.

Any profits derived from securities transactions in violation of paragraphs IV.A–IV.C and IV.E above, shall be forfeited and paid to a charity selected by the Trusts, the Advisors or PDI. Gifts accepted in violation of paragraph IV.D shall be forfeited, if practicable, and/or dealt with in any manner determined appropriate.

No person shall participate in a determination of whether he or she has committed a violation of this Code or in the imposition of any sanction against himself or herself.

F. Reporting to the Trusts’ Boards. At least annually, the Chief Compliance Officer shall furnish to each Trusts’ Board of Trustees, for their consideration, a written report that:

(1) Describes any issues arising under the Code or procedures since the last report to the Board, including, but not limited to, information about material violations of the Code or procedures and sanctions imposed in response to the material violations; and

(2) Certifies that the Trusts and the Advisors have adopted procedures reasonably necessary to prevent their Access Persons and Supervised Persons from violating this Code.

 

VII. Records

Each of the Trusts, the Advisors and PDI shall maintain records at its principal place of business in the manner and to the extent set forth below and as described in Rule 17j-1(f), which records shall be available for appropriate examination by representatives of the Securities and Exchange Commission, FINRA or any other body with appropriate jurisdiction, at any time and from time to time for reasonable periodic, special, or other examination.

 

   

A copy of this Code and any other code of ethics which is, or at any time within the past five years has been, in effect shall be preserved in an easily accessible place;

 

   

A record of any violation of this Code and of any action taken as a result of such violation shall be preserved in an easily accessible place for a period of not less than five years following the end of the fiscal year in which the violation occurs;

 

   

A copy of each report made pursuant to this Code by an Access Person, including any information provided in lieu of reports, shall be preserved by the Trusts, the Advisors and PDI for a period of not less than five years from the end of the fiscal year in which it is made, the first two years in an easily accessible place;

 

10


   

A list of all persons who are, or within the past five years have been, required to make reports pursuant to this Code, or who are or were responsible for reviewing these reports, shall be maintained in an easily accessible place;

 

   

A copy of each report to the Board shall be preserved by the Trusts, the Advisors and PDI for at least five years after the end of the fiscal year in which it is made, the first two years in an easily accessible place; and

 

   

The Trusts, the Advisors and PDI shall preserve a record of any decision, and the reasons supporting the decision, to approve the acquisition by Access Persons of securities under Section IV.C of this Code for at least five years after the end of the fiscal year in which the approval is granted, the first two years in an easily accessible place.

 

VIII.   Confidentiality

All reports of securities transactions and any other information filed with the Trusts, the Advisors or PDI pursuant to this Code, shall be treated as confidential, except as regards appropriate examinations by representatives of the Securities and Exchange Commission, FINRA or any other body with appropriate jurisdiction.

 

IX. Amendment: Interpretation of Provisions

The Trustees may from time to time amend this Code or adopt such interpretations for this Code as they deem appropriate.

 

X. Incorporation of Other Service Providers’ Codes of Ethics

The Codes of Ethics of the Service Providers attached as Appendices A, B and C are incorporated by reference into this Code to the extent applicable to the relevant Covered Officers.

 

11


ANNUAL CERTIFICATION

The undersigned hereby certifies that ProFunds Trust, ProShares Trust, Access One Trust, ProFund Advisors LLC, ProShare Advisors LLC and ProFunds Distributors, Inc. have adopted procedures that are reasonably necessary to prevent Access Persons and Supervised Persons from violating the Code.

 

Date:              
     

Victor M. Frye,

Chief Compliance Officer


ANNUAL CERTIFICATE OF COMPLIANCE

   
Name (please print)

This is to certify that the attached Code and any amendments thereto were distributed to me on                     , 20__. I have read and understand the Code, and I understand my obligations thereunder. I certify that I have complied with the Code during the course of my association with ProFunds Trust, ProShares Trust, Access One Trust, ProFund Advisors LLC, ProShare Advisors LLC and/or ProFunds Distributors, Inc., and that I will continue to do so in the future. Moreover, I agree to promptly report to the Chief Compliance Officer any violation or possible violation of the Code of which I become aware.

If I am deemed to be an Access Person under this Code, I certify that I have complied with and will continue to comply with the Initial Holdings Report, Quarterly Transactions Report, and Annual Holdings Report requirements as detailed in the Code. I further certify that I have disclosed all accounts held by me and/or will direct or have directed each broker, dealer, bank or transfer agent with whom I have an account or accounts to send to the Chief Compliance Officer duplicate copies of all confirmations and/or account statements relating to my account(s). I further certify that the Chief Compliance Officer has been supplied with copies of all such letters of instruction.

I understand that violation of the Code will be grounds for disciplinary action or dismissal and may be a violation of federal and/or state securities laws.

 

   
Signature
   
Date


EXHIBIT A

Initial Holdings Report

NOTE: THIS FORM MUST BE COMPLETED BY ALL ACCESS PERSONS , OTHER THAN A TRUSTEE OF THE TRUSTS WHO IS NOT AN “INTERESTED PERSON” WITHIN THE MEANING OF THE 1940 ACT, AND FILED WITH THE CHIEF COMPLIANCE OFFICER NO LATER THAN 10 DAYS AFTER BECOMING AN ACCESS PERSON UNDER THE CODE. TERMS IN BOLDFACE TYPE HAVE THE MEANINGS SET FORTH IN THE CODE.

THE INFORMATION OBTAINED IN THIS REPORT MUST BE CURRENT AS OF A DATE NO MORE THAN 45 DAYS PRIOR TO THE DATE THE ACCESS PERSON BECAME AN ACCESS PERSON .

 

¨ THIS IS AN AMENDED REPORT

Name of Access Person : ___________________________________

Date I Became an Access Person (the “Reporting Date”): ______

Date Submitted to the Chief Compliance Officer: _________________________

Initial Certification:

I understand that for purposes of the Code I am classified as:

 

  x an Access Person

Initial Holdings Report (check ONE of the following two boxes):

 

¨ Neither I, nor any member of my Family/Household , has direct or indirect Beneficial Ownership of any Covered Securities .

 

¨ Attached as APPENDIX A is a complete list of all Covered Securities in which I, and/or a member of my Family/Household , had direct or indirect Beneficial Ownership on the Reporting Date.


Accounts with Brokers, Dealers, Investment Managers and/or Banks (check ONE of the following two boxes):

 

¨ Neither I, nor any member of my Family/Household , had, as of the Reporting Date, any accounts with brokers, dealers, investment managers or banks in which any Covered Securities are held, and with respect to which I, or any member of my Family/Household , has direct or indirect Beneficial Ownership .

 

¨ All accounts that I, and/or any member of my Family/Household , maintain with brokers, dealers, investment managers or banks in which any Covered Securities , and with respect to which I, and/or a member of my Family/Household , had direct or indirect Beneficial Ownership as of the Reporting Date are set forth below:

 

Name(s) of Institution(s)        Account Number         Non-Discretionary (IV,F.)
               ¨
               ¨
               ¨
               ¨
               ¨

All information provided in this Initial Holdings Report is true and complete to the best of my knowledge.

I have read the Code, and will keep a copy for future reference. I understand my responsibilities under the Code and agree to comply with all of its terms and conditions. In particular, I understand that the Code applies to me and to all investments in which I have direct or indirect Beneficial Ownership , as well as investments in which members of my Family/Household have direct or indirect Beneficial Ownership .

This report (i) excludes transactions with respect to which I had no direct or indirect influence or control, and (ii) is not an admission that I have or had any direct or indirect Beneficial Ownership in the securities listed above.

 

Signed:    
Date:    


Appendix A - Initial Report of all Covered Securities

Name of Access Person: _________________________________

Date Submitted to the Chief Compliance Officer: _________________________

 

Title and Type of Covered Securities

   Ticker Symbol for CUSIP
Number (if applicable)
   Number of Shares and
Principal Amount
   Account Name


EXHIBIT B

Quarterly Transaction Report

NOTE: THIS FORM MUST BE COMPLETED BY ALL ACCESS PERSONS , OTHER THAN A TRUSTEE OF THE TRUSTS WHO IS NOT AN “INTERESTED PERSON” WITHIN THE MEANING OF THE 1940 ACT AND WHO HAD NO DIRECT OR INDIRECT INFLUENCE OR CONTROL OVER TRANSACTIONS OF THE TRUSTS , AND FILED WITH THE CHIEF COMPLIANCE OFFICER NO LATER THAN 30 DAYS AFTER THE END OF EACH CALENDAR QUARTER, UNLESS EXEMPT FROM COMPLETING THIS FORM UNDER SECTION V. A(2)(d) OF THE CODE. TERMS IN BOLDFACE TYPE HAVE THE MEANINGS SET FORTH IN THE CODE.

ACCESS PERSONS NEED NOT COMPLETE THE QUARTERLY TRANSACTION REPORT FOR TRANSACTIONS THAT ARE CONSIDERED EXEMPT (AS DEFINED IN SECTION IV, F) OR ANY ACCOUNTS COMPRISED EXCLUSIVELY OF THE SUBJECT HOLDINGS OF SUCH EXEMPT TRANSACTIONS.

 

¨ THIS IS AN AMENDED REPORT

Name of Access Person: _________________________________

Reporting Period/Calendar Quarter End Date: ____________________________

Date Submitted to the Chief Compliance Officer: _________________________

Transactions Report (check ONE of the following two boxes):

 

¨ There were no transactions in Covered Securities during the most recently completed calendar quarter in which I, or any member of my Family/Household , had direct or indirect Beneficial Ownership .

 

¨ Attached as APPENDIX B is a complete list of all transactions in Covered Securities during the most recently completed calendar quarter in which I, and/or any member of my Family/Household , had direct or indirect Beneficial Ownership , other than transactions effected through securities accounts as to which a standing order was (and remains) in effect to provide duplicate broker confirmations of all transactions in Covered Securities and periodic account statements to the Chief Compliance Officer.

New Securities Accounts (check ONE of the following two boxes):

 

¨ Neither I, nor any member of my Family/Household , established any new accounts during the most recent calendar quarter with brokers, dealers, investment managers or banks in which any Covered Securities are held, and with respect to which I, and/or any member of my Family/Household , had direct or indirect Beneficial Ownership .


¨ During the most recent calendar quarter, I and/or a member of my Family/Household established the following account(s) with brokers, dealers, investment managers or banks in which any Covered Securities are held, and with respect to which I, and/or any member of my Family/Household , had direct or indirect Beneficial Ownership :

 

Date Account Established        Name(s) of Institution(s)        Account Number        Account Non-Discretionary
(IV,F)
                     ¨
                     ¨
                     ¨
                     ¨
                     ¨
                     ¨

All information provided in this Quarterly Transaction Report is true and complete to the best of my knowledge.

This report (i) excludes transactions with respect to which I had no direct or indirect influence or control, and (ii) is not an admission that I have or had any direct or indirect Beneficial Ownership in the securities listed above.

 

Signed:    
Date:    


Appendix B - Transactions in Covered Securities during the most recent calendar quarter.

Name of Access Person: _____________________

Reporting Period/Calendar Quarter: ____________________________________

Date Submitted to the Chief Compliance Officer: _________________________

 

Transaction Date

   Nature of
Transaction

(e.g.,
purchase,
sale)
   Type and
Title of
Securities
   Ticker
Symbol (or
CUSIP
Number if
applicable)
   Number of
Shares and

Principal
Amount
   Interest
Rate/Maturity
Date
(if applicable)
   Price of
Covered
Security for
Transaction
   Account Number
and

Institution
Through Which
Transaction
Effected
                    
                    
                    
                    
                    

Note: Please use additional sheets as needed.

You are not required to list transactions in covered securities on Appendix B if they were effected through securities accounts as to which a standing order was (and remains) in effect to provide duplicate broker confirmation statements and periodic account statements to the Chief Compliance Officer or their delegate.


EXHIBIT C

Annual Holdings Report

NOTE: THIS FORM MUST BE COMPLETED BY ALL ACCESS PERSONS , OTHER THAN A TRUSTEE OF THE TRUSTS WHO IS NOT AN “INTERESTED PERSON” WITHIN THE MEANING OF THE 1940 ACT, AND FILED WITH THE CHIEF COMPLIANCE OFFICER NO LATER THAN 45 DAYS AFTER THE END OF EACH YEAR. TERMS IN BOLDFACE TYPE HAVE THE MEANINGS SET FORTH IN THE CODE.

ACCESS PERSONS NEED NOT COMPLETE THE ANNUAL HOLDINGS REPORT FOR THE SPECIFIC HOLDINGS FOR WHICH THE TRANSACTIONS ARE CONSIDERED EXEMPT (AS DEFINED IN SECTION IV, F) OR ANY ACCOUNTS COMPRISED EXCLUSIVELY THEREOF.

THE INFORMATION OBTAINED IN THIS REPORT MUST BE CURRENT AS OF A DATE NO MORE THAN 45 DAYS PRIOR TO THE DATE THE REPORT IS SUBMITTED.

 

¨ THIS IS AN AMENDED REPORT

Name of Access Person: _________________________________

Calendar Year Covered by this Report: _________________________________

Date Submitted to the Chief Compliance Officer: _________________________

Annual Holdings Report (check ONE of the following two boxes):

 

¨ As of December 31 of the most recently completed calendar year, neither I, nor any member of my Family/Household , had direct or indirect Beneficial Ownership of any Covered Securities .

 

¨ Attached as APPENDIX C is a complete list of all Covered Securities in which I, and/or any member of my Family/Household , had direct or indirect Beneficial Ownership as of December 31 of the most recently completed calendar year.


Accounts with Brokers, Dealers, Investment Managers and/or Banks (check ONE of the following two boxes):

 

¨ Neither I, nor any member of my Family/Household , as of December 31 of the most recently completed calendar year, had any reportable accounts with brokers, dealers, investment managers or banks in which any Covered Securities were held and with respect to which I, or a member of my Family/Household , had direct or indirect Beneficial Ownership .

 

¨ All accounts that I and/or any member of my Family/Household maintained, as of December 31 of the most recently completed calendar year, with brokers, dealers, investment managers or banks in which any Covered Securities were held, and with respect to which I, and/or any member of my Family/Household , had direct or indirect Beneficial Ownership are listed below:

 

Name(s) of Institution(s)        Account Number         Non-Discretionary (IV,F.)
               ¨
               ¨
               ¨
               ¨
               ¨

All information provided in this Annual Holdings Report is true and complete to the best of my knowledge.

This report (i) excludes transactions with respect to which I had no direct or indirect influence or control, and (ii) is not an admission that I have or had any direct or indirect Beneficial Ownership in the securities listed above.

 

Signed:    
Date:    


Appendix C - Annual Report of all Covered Securities

Name of Access Person: ________________________________

Date Submitted to the Chief Compliance Officer: _________________________

 

Title and Type of Covered Securities

   Ticker Symbol (or CUSIP
Number if applicable)
   Number of Shares and
Principal Amount
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Note: All information should be reported as of December 31 of the most recently completed calendar year. Please use additional sheets as needed.


EXHIBIT D

PDI Registered Representatives

New Securities Account Report

NOTE: THIS FORM MUST BE COMPLETED BY ALL PDI REGISTERED REPRESENTATIVES, OTHER THAN A TRUSTEE OF THE TRUSTS WHO IS NOT AN “INTERESTED PERSON” WITHIN THE MEANING OF THE 1940 ACT AND WHO SATISFIES THE CONDITIONS SPECIFIED IN SECTION V.A(2)(c), AND FILED WITH THE CHIEF COMPLIANCE OFFICER UPON OPENING A NEW SECURITIES ACCOUNT PURSUANT TO FINRA RULE 3050, UNLESS THE PDI REGISTERED REPRESENTATIVE REPORTS SUBSTANTIALLY SIMILAR INFORMATION PURSUANT TO A SEPARATE CODE OF ETHICS. TERMS IN BOLDFACE TYPE HAVE THE MEANINGS SET FORTH IN THE CODE.

 

¨ THIS IS AN AMENDED REPORT

Name of PDI Registered Representative: _________________________________

Reporting Date: ____________________________

Date Submitted to the Chief Compliance Officer: _________________________

I and/or a member of my Family/Household established on ________________, 20__] the following account(s) with brokers, dealers, investment managers or banks in which any Covered Securities are held, and with respect to which I, and/or any member of my Family/Household , had direct or indirect Beneficial Ownership :

 

Date Account Established        Name(s) of Institution(s)        Account Number        Account Non-Discretionary
(IV,F)
                    

¨

                    

¨

                    

¨

                    

¨

All information provided in this New Securities Account Report, is true and complete to the best of my knowledge.

 

Signed:    
Date:    

Exhibit (P)(3)

SEI INVESTMENTS DISTRIBUTION CO.

RULE 17j-1 CODE OF ETHICS

A copy of this Code may be accessed on the SEI intranet site under

the Corporate Governance section.

This is an important document. You should take the time to read it

thoroughly before you submit the required annual certification.

Any questions regarding this Code of Ethics should be referred

to a member of the SIDCO Compliance Department

January 12, 2009

Doc #41236


TABLE OF CONTENTS

 

I.

   General Policy    3

II.

   Code of Ethics    4
   A.    Purpose of Code    4
   B.    Employee Categories    4
   C.    Prohibitions and Restrictions    4
   D.    Pre-clearance of Personal Securities Transactions    6
   E.    Reporting Requirements    8
   F.    Detection and Reporting of Code Violations    11
   G.    Violations of the Code of Ethics    12
   H.    Confidential Treatment    12
   I.    Recordkeeping    12
   J.    Definitions Applicable to the Code of Ethics    13

III.

   Exhibits – Code of Ethics Reporting Forms   

 

2


I. GENERAL POLICY

SEl Investments Distribution Co. (“SIDCO”) serves as principal underwriter for investment companies that are registered under the Investment Company Act of 1940 (“Investment Vehicles”). In addition, certain employees of SIDCO may serve as directors and/or officers of certain Investment Vehicles. This Code of Ethics (“Code”) sets forth the procedures and restrictions governing personal securities transactions for certain SIDCO personnel.

SIDCO has a highly ethical business culture and expects that its personnel will conduct any personal securities transactions consistent with this Code and in such a manner as to avoid any actual or potential conflict of interest or abuse of a position of trust and responsibility. Thus, SIDCO personnel must conduct themselves and their personal securities transactions in a manner that does not create conflicts of interest with the firm’s ciients.

Pursuant to this Code, SIDCO personnel, their family members, and other persons associated with SIMC may be subject to various pre-clearance and reporting standards for their personal securities transactions based on their status as defined by this Code. Therefore, it is important that every person pay special attention to the categories set forth to determine which provisions of this Code applies to him or her, as well as to the sections on restrictions, pre-clearance, and reporting of personal securities transactions.

Each person subject to this Code must read and retain a copy of this Code and agree to abide by its terms. Failure to comply with the provisions of this Code may result in the imposition of serious sanctions, including, but not limited to, disgorgement of profits, penalties, dismissal, substantial personal liability and/or referral to regulatory or law enforcement agencies.

Please note that employees and registered representatives of SIDCO are subject to the supervisory procedures and other policies and procedures of SIDCO, and are also subject to the Code of Conduct of SEI Investments Company, which is the parent company of SIDCO. The requirements and limitations of this Code of Ethics are in addition to any requirements or limitations contained in these other policies and procedures. All employees are required to comply with federal securities laws and any regulations set forth by self-regulatory organizations (NASD, MSRB, etc.) of which SIDCO is a member.

Any questions regarding this Code of Ethics should be directed to a member of the SIDCO Compliance Department

 

3


II. CODE OF ETHICS

 

A. Purpose of Code

This Code is intended to conform to the provisions of Section 17(j) of the Investment Company Act of 1940 (“the 1940 Act”), as amended, and Rule 17j-1 thereunder, as amended, to the extent applicable to SIDCO’s role as principal underwriter to Investment Vehicles. Those provisions of the U.S. securities laws are designed to prevent persons who are actively engaged in the management, portfolio selection or underwriting of registered investment companies from participating in fraudulent, deceptive or manipulative acts, practices or courses of conduct in connection with the purchase or sale of securities held or to be acquired by such companies. Certain SIDCO personnel will be subject to various requirements based on their responsibilities within SIDCO and accessibility to certain information. Those functions are set forth in the categories below.

 

B. Access Persons

(1) any director, officer or employee of SIDCO who serves as a director or officer of an Investment Vehicle for which SIDCO serves as principal underwriter;

(2) any director or officer of SIDCO who, in the ordinary course of business, makes, participates in or obtains information regarding, the purchase or sale of Covered Securities by an Investment Vehicle for which SIDCO serves as principal underwriter, or whose functions or duties in the ordinary course of business relate to the making of any recommendation to the Investment Vehicle regarding the purchase or sale of a Covered Security.

 

C. Prohibitions and Restrictions

 

  1. Prohibition Against Fraud, Deceit and Manipulation

Access Persons may not, directly or indirectly, in connection with the purchase or sale of a security held or to be acquired by an Investment Vehicle for which SIDCO serves as principal underwriter:

(a) employ any device, scheme or artifice to defraud the Investment Vehicle;

(b) make to the Investment Vehicle any untrue statement of a material fact or omit to state a material fact necessary in order to make the statements made, in light of the circumstances under which they were made, not misleading;

(c) engage in any act, practice or course of business that operates or would operate as a fraud or deceit upon the Investment Vehicle; or

(d) engage in any manipulative practice with respect to the Investment Vehicle.

 

4


  2. Excessive Trading of Mutual Fund Shares

Access Persons may not, directly or indirectly, engage in excessive short-term trading of shares of Investment Vehicles for which SIDCO serves as principal underwriter. Exhibit 6 hereto provides a list of the Investment Vehicles for which SIDCO provided such services. For purposes of this section, a person’s trades shall be considered “excessive” if made in violation of any stated policy in the mutual fund’s prospectus or if the trading involves multiple short-term round trip trades in a Fund for the purpose of taking advantage of short-term market movements.

Note that the SEI Funds are Covered Securities. 1 Trades in the SEI Funds do not have to be pre-cleared but do have to be reported in accordance with this Code. Trades in SEI Funds done through the SEI Capital Accumulation (401 (k)) Plan and trades done through an employee account established at SEI Private Trust Company will be deemed to satisfy the reporting requirements of the Code. Any trades in SEI Funds done in a different channel must be reported to the SIDCO Compliance Officer or the designated representative of the SIDCO Compliance Department.

 

  3. Personal Securities Restrictions

 

       Access Persons:

 

   

may not purchase or sell, directly or indirectly, any Covered Security within 24 hours before or after the time that the same Covered Security (including any equity related security of the same issuer such as preferred stock, options, warrants and convertible bonds) is being purchased or sold by any Investment Vehicle for which SIDCO serves as principal underwriter.

 

   

may not acquire securities as part of an Initial Public Offering (“IPO”) without obtaining the written approval of the SIDCO Compliance Officer or the designated representative of the SIDCO Compliance Department before directly or indirectly acquiring a beneficial ownership in such securities.

 

   

may not acquire a Beneficial Ownership interest in securities issued in a private placement transaction without obtaining prior written approval from the SIDCO Compliance Officer or the designated representative of the SIDCO Compliance Department.

 

   

may not profit from the purchase and sale or sale and purchase of a Covered Security within 60 days of acquiring or disposing of Beneficial Ownership of that Covered Security. This prohibition does not apply to transactions resulting in a loss, or to futures or options on futures on broad-based securities indexes or U.S. Government securities. This prohibition also does not apply to transactions in the SEI Funds, which are separately covered under the “Excessive Trading of Mutual Fund Shares” discussed in Section II.C.2 above.

 

 

1

The SEI Family of Funds includes the following Trusts: SEI Asset Allocation Trust, SEI Daily Income Trust, SEI Index Funds, SEI Institutional International Trust, SEI Institutional Investments Trust, SEI Institutional Managed Trust, SEI Liquid Asset Trust and SEI Tax Exempt Trust.

 

5


   

may not serve on the board of directors of any publicly traded company.

 

D. Pre-Clearance of Personal Securities Transactions

 

  1. Transactions Required to be Pre-Cleared:

 

   

Access Persons must pre-clear with the SIDCO Compliance Officer or the designated representative of the SIDCO Compliance Department a proposed transaction in a Covered Security if he or she has actual knowledge at the time of the transaction that, during the 24 hour period immediately preceding or following the transaction, the Covered Security was purchased or sold or was being considered for purchase or sale by any Investment Vehicle. The pre-clearance obligation applies to all Accounts held in the person’s name or in the name of others in which they hold a Beneficial Ownership interest. Note that, among other things, this means that these persons must pre-clear such proposed securities transactions by their spouse or domestic partner, minor children, and relatives who reside in the person’s household.

 

   

The SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department may authorize a Pre-clearing Person to conduct the requested trade upon determining that the transaction for which pre-clearance is requested would not result in a conflict of interest or violate any other policy embodied in this Code. Factors to be considered may include: the discussion with the requesting person as to the background for the exemption request, the requesting person’s work role, the size and holding period of the requesting person’s position in the security, the market capitalization of the issuer, the liquidity of the security, the reason for the requesting person’s requested transaction, the amount and timing of client trading in the same or a related security, and other relevant factors. The person granting the authorization must document the basis for the authorization.

 

  2. Transactions that do no have to be pre-cleared:

 

   

purchases or sales over which the person pre-clearing the transactions (the “Pre-clearing Person”) has no direct or indirect influence or control;

 

   

purchases, sales or other acquisitions of Covered Securities which are non-volitional on the part of the Pre-clearing Person or any Investment Vehicle, such as purchases or sales upon exercise or puts or calls written by Pre-clearing Person, sales from a margin account pursuant to a bona fide margin call, stock dividends, stock splits, mergers consolidations, spin-offs, or other similar corporate reorganizations or distributions;

 

6


   

purchases or withdrawals made pursuant to an Automatic investment Program; however, any transaction that overrides the preset schedule or allocations of the automatic investment plan must be reported in a quarterly transaction report;

 

   

purchases effected upon the exercise of rights issued by an issuer pro rata to all holders of a class of its securities, to the extent such rights were acquired for such issuer; and

 

   

acquisitions of Covered Securities through gifts or bequests.

 

  3. Pre-clearance Procedures:

 

   

All requests for pre-clearance of securities transactions must be submitted to the SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department by using the SEI Automated Pre-Clearance Trading system.

 

   

The following information must be provided for each request:

a. Name, date, phone extension and job title

b. Transaction detail, i.e. whether the transaction is a buy or sell; the security name and security type; number of shares; price; date acquired if a sale; and whether the security is traded in a portfolio or Investment Vehicle, part of an initial public offering, or part of a private placement transaction; and

c. Signature and date; if electronically submitted, initial and date.

 

   

The SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department will notify the requesting person whether the trading request is approved or denied through the SEI Automated Pre-Clearance Trading system.

 

   

A Pre-clearance Request should not be submitted for a transaction that the requesting person does not intend to execute.

 

   

Pre-clearance trading authorization is valid from the time when approval is granted through the next business day. If the transaction is not executed within this period, an explanation of why the previous pre-cleared transaction was not completed must be submitted to the SIDCO Compliance department or entered into the SEI Automated Pre-clearance Trading system. Also, Open and Limit Orders must be resubmitted for pre-clearance approval if not executed within the permitted time period.

 

   

With respect to any transaction requiring pre-clearance, the person subject to pre-clearance must submit to the SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department transaction reports showing the transactions for all the Investment

 

7


 

Vehicles with respect to which such person has knowledge regarding purchases and sales that triggered the requirement to pre-clear under Section D.1. The transaction information must be provided for the 24 hour period before and after the date on which their securities transactions were effected. These reports may be submitted in hard copy or viewed through the SEI Pre-clearance Trading system. Transaction reports need only cover the Investment Vehicles that hold or are eligible to purchase and sell the types of securities proposed to be bought or sold by person subject to pre-clearance requirements. For example, if a person seeks approval for a proposed equity trade, only the transactions reports for the Investment Vehicles effecting or eligible to effect transactions in equity securities are required.

 

   

The SIDCO Compliance Department will maintain pre-clearance records and records of exemptions granted for 5 years.

 

E. Reporting Requirements

 

  1. Duplicate Brokerage Statements

 

   

Access Persons are required to instruct their broker/dealer to file duplicate statements with the SIDCO Compliance Department at SEI Oaks. Statements must be filed for all Accounts (including those in which the person has a Beneficial Ownership interest), except those that trade exclusively in open-end funds other than Reportable Funds, government securities or Automatic Investment Plans. Failure of a broker/dealer to send duplicate statements will not excuse a violation of this Section.

 

   

Sample letters instructing the broker/dealer firms to send the statements to SIDCO are attached in Exhibit 1 of this Code. If the broker/dealer requires a letter authorizing a SIDCO employee to open an account, the permission letter may also be found in Exhibit 1. Please complete the necessary brokerage information and forward a signature ready copy to the SIDCO Compliance Officer.

 

   

If no such duplicate statement can be supplied, the employee should contact the SIDCO Compliance Department.

 

  2. Initial Holdings Report

 

   

Access Persons must submit an Initial Holdings Report to the SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department disclosing every Covered Security, including mutual fund accounts, beneficially owned directly or indirectly by such person within 10 days of becoming an Access Person. Any person who returns the report late may be subject to the penalties in Section G regarding Code of Ethics violations.

 

8


   

The following information must be provided on the report:

a. the title of the security;

b. the number of shares held;

c. the principal amount of the security;

d. the name of the broker, dealer, transfer agent; bank or other location where the security is held; and

e. the date the report is submitted.

The information disclosed in the report should be current as of a date no more than 45 days prior to the date the person becomes an Access Person. If the above information is contained on the Access Person’s brokerage statement, he or she may attach the statement and sign the Initial Holdings Report.

 

   

The Initial Holdings Report is attached as Exhibit 2 to this Code.

 

  3. Quarterly Report of Securities Transactions

 

   

Access Persons must submit quarterly transaction reports of the purchases and/or sales of Covered Securities in which such persons have a direct or indirect Beneficial Ownership interest. The report will be provided to all of the above defined persons before the end of each quarter by the SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department and must be completed and returned no later than 30 days after the end of each calendar quarter. Quarterly Transaction Reports that are not returned by the date they are due will be considered late and will be noted as violations of the Code of Ethics. Any person who repeatedly returns the reports late may be subject to the penalties in Section G regarding Code of Ethics violations.

 

   

The following information must be provided on the report:

a. the date of the transaction, the description and number of shares, and the principal amount of each security involved;

b. whether the transaction is a purchase, sale or other acquisition or disposition;

c. the transaction price;

d. the name of the broker, dealer or bank through whom the transaction was effected;

e. a list of securities accounts opened during the quarterly including the name of the broker, dealer or bank and account number; and

f. the date the report is submitted.

 

   

The Quarterly Report of Securities Transaction is attached as Exhibit 3 to this Code.

 

9


  4. Annual Report of Securities Holdings

 

   

On an annual basis, Access Persons must submit to the SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department an Annual Report of Securities Holdings that contains a list of all Covered Securities, including mutual fund accounts, in which they have any direct or indirect Beneficial Ownership interest.

 

   

The following information must be provided on the report:

a. the title of the security;

b. the number of shares held;

c. the principal amount of the security;

d. the name of the broker, dealer, transfer agent, bank or other location where the security is held; and

e. the date the report is submitted.

The information disclosed in the report should be current as of a date no more than 45 days before the report is submitted. If the above information is contained on the Access Person’s brokerage statement, he or she may attach the statement and sign the annual holdings report.

 

   

Annual Reports must be completed and returned to the SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department within 30 days after the end of the calendar year-end. Annual Reports that are not returned by the date they are due will be considered late and will be noted as violations of the Code of Ethics. Any person who repeatedly returns the reports late may be subject to the penalties in Section G regarding Code of Ethics violations.

 

   

The Annual Report of Securities Holdings is attached as Exhibit 4 to this Code.

 

  5. Annual Certification of Compliance

 

   

Access Persons will be required to certify annually that they:

 

   

have read the Code of Ethics;

 

   

understand the Code of Ethics; and

 

   

have complied with the provisions of the Code of Ethics.

 

   

The SIDCO Compliance Officer or designated representative from the SIDCO Compliance Department will send out annual forms to all Access Persons that must be completed and returned no later than 30 days after the end of the calendar year. Any person who repeatedly returns the forms late may be subject to the penalties in Section G regarding Code of Ethics violations.

 

10


   

The Annual Certification of Compliance is attached as Exhibit 5 to this Code.

 

  6. Exception to Reporting Requirements

 

   

An Access Person who is subject to the Code of Ethics of an affiliate of SIDCO (“Affiliate Code”), and who pursuant to the Affiliate Code submits reports consistent with the reporting requirements of paragraphs 1 through 4 above, will not be required to submit such reports under this Code.

 

F. Detection and Reporting of Code Violations

 

  1. The SIDCO Compliance Officer or designated representative of the SIDCO Compliance Department will:

 

   

review the personal securities transaction reports or duplicate statements filed by Access Persons and compare the reports or statements of the Investment Vehicles’ completed portfolio transactions. The review will be performed on a quarterly basis. If the SIDCO Compliance Officer or the designated representative of the SIDCO Compliance Department determines that a compliance violation may have occurred, the Officer will give the person an opportunity to supply explanatory material;

 

   

prepare an Annual Issues and Certification Report to the Board of Trustees or Directors of any Investment Vehicle that (1) describes the issues that arose during the year under this Code, including, but not limited to, material violations of and sanctions under the Code, and (2) certifies that SIDCO has adopted procedures reasonably necessary to prevent its Access Persons from violating this Code;

 

   

prepare a written report to SIDCO management outlining any violations of the Code together with recommendations for the appropriate penalties; and

 

   

prepare a written report detailing any approval(s) granted for the purchase of securities offered in connection with an IPO or a private placement. The report must include the rationale supporting any decision to approve such a purchase.

 

  2. An employee who in good faith reports illegal or unethical behavior will not be subject to reprisal or retaliation for making the report. Retaliation is a serious violation of this policy and any concern about retaliation should be reported immediately. Any person found to have retaliated against an employee for reporting violations will be subject to appropriate disciplinary action.

 

11


G. Violations of the Code of Ethics

 

  1. Penalties:

 

   

Persons who violate the Code of Ethics may be subject to serious penalties, which may include:

 

   

written warning;

 

   

reversal of securities transactions;

 

   

restriction of trading privileges;

 

   

disgorgement of trading profits;

 

   

fines;

 

   

suspension or termination of employment; and/or

 

   

referral to regulatory or law enforcement agencies.

 

  2. Penalty Factors:

 

   

Factors which may be considered in determining an appropriate penalty include, but are not limited to:

 

   

the harm to clients;

 

   

the frequency of occurrence;

 

   

the degree of personal benefit to the employee;

 

   

the degree of conflict of interest;

 

   

the extent of unjust enrichment;

 

   

evidence of fraud, violation of law, or reckless disregard of a regulatory requirement; and/or

 

   

the level of accurate, honest and timely cooperation from the employee.

 

H. Confidential Treatment

 

   

The SIDCO Compliance Officer or designated representative from the SIDCO Compliance Department will use their best efforts to assure that all requests for pre-clearance, all personal securities reports and all reports for securities holding are treated as personal and confidential. However, such documents will be available for inspection by appropriate regulatory agencies and other parties, such as counsel, within and outside SIDCO as necessary to evaluate compliance with or sanctions under this Code.

 

I. Recordkeeping

 

   

SIDCO will maintain records relating to this Code of Ethics in accordance with Rule 31a-2 under the 1940 Act. They will be available for examination by representatives of the Securities and Exchange Commission and other regulatory agencies.

 

   

A copy of this Code that is, or at any time within the past five years has been, in effect will be preserved in an easily accessible place for a period of five years.

 

12


   

A record of any Code violation and of any sanctions taken will be preserved in an easily accessible place for a period of at least five years following the end of the fiscal year in which the violation occurred.

 

   

A copy of each Quarterly Transaction Report, Initial Holdings Report, and Annual Holdings Report submitted under this Code, including any information provided in lieu of any such reports made under the Code, will be preserved for a period of at least five years from the end of the fiscal year in which it is made, for the first two years in an easily accessible place.

 

   

A record of all persons, currently or within the past five years, who are or were required to submit reports under this Code, or who are or were responsible for reviewing these reports, will be maintained in an easily accessible place for a period of at least five years from the end of the calendar year in which it is made.

 

J. Definitions Applicable to the Code of Ethics

 

   

Account – a securities trading account held by a person and by any such person’s spouse, minor children and adults residing in his or her household (each such person, an “immediate family member”); any trust for which the person is a trustee or from which the person benefits directly or indirectly; any partnership (general, limited or otherwise) of which the person is a general partner or a principal of the general partner; and any other account over which the person exercises investment discretion.

 

   

Automatic Investment Plan – a program in which regular periodic purchases (or withdrawals) are made automatically in (or from) investment accounts in accordance with a predetermined schedule and allocation. An Automatic Investment Plan includes a dividend reinvestment plan.,

 

   

Beneficial Ownership – Covered Security ownership in which a person has a direct or indirect financial interest. Generally, a person will be regarded as a beneficial owner of Covered Securities that are held in the name of:

a. a spouse or domestic partner;

c. a relative who resides in the person’s household; or

d. any other person IF : (a) the person obtains from the securities benefits substantially similar to those of ownership (for example, income from securities that are held by a spouse); or (b) the person can obtain title to the securities now or in the future.

 

   

Covered Security – except as noted below, includes any interest or instrument commonly known as a “security”, including notes, bonds, stocks (including closed-end funds), debentures, convertibles, preferred stock, security future, warrants, rights, and any put, call, straddle, option,

 

13


or privilege on any security (including a certificate of deposit) or on any group or index of securities. The term “Covered Securities” specifically includes the SEI Funds. See the definition of Reportable Funds below.

A “Covered Security” does not include (i) direct obligations of the U.S. Government, (ii) bankers’ acceptances, (iii) bank certificates of deposit, (iv) commercial paper and other high quality short-term debt instruments, including repurchase agreements, (v) shares issued by money market funds and (vi) shares issued by open-end investment companies other than a Reportable Fund.

 

   

Initial Public Offering – an offering of securities for which a registration statement has not been previously filed with the U.S. SEC and for which there is no active public market in the shares.

 

   

Purchase or sale of a Covered Security – includes the writing of an option to purchase or sell a security.

 

   

Reportable Fund – Any non-money market fund for which SIDCO serves as principal underwriter.

 

14


SEI INVESTMENTS DISTRIBUTION CO.

CODE OF ETHICS EXHIBITS

 

Exhibit 1    Account Opening Letters to Brokers/Dealers
Exhibit 2    Initial Holdings Report
Exhibit 3    Quarterly Transaction Report
Exhibit 4    Annual Securities Holdings Report
Exhibit 5    Annual Compliance Certification
Exhibit 6    SIDCO Client List


EXHIBIT 1

Date:

Your Broker

street address

city, state zip code

 

Re: Your Name
  your S.S. number or account number

Dear Sir or Madam:

Please be advised that I am an employee of SEI Investments Distribution Co. Please send duplicate statements only of this brokerage account to the attention of:

SEI Investments Distribution Co.

Attn: The Compliance Department

One Freedom Valley Drive

Oaks, PA 19456

This request is made pursuant to SEI’s Code of Ethics.

Thank you for your cooperation.

 

Sincerely,
Your name


Date:

[Address]

 

  Re: Employee Name
    Account #
    SS#

Dear Sir or Madam:

Please be advised that the above referenced person is an employee of SEI Investments Distribution Co. We grant permission for him/her to open a brokerage account with your firm, provided that you agree to send duplicate statements only of this employee’s brokerage account to:

SEI Investments Distribution Co.

Attn: The Compliance Department

One Freedom Valley Drive

Oaks, PA 19456

This request is made pursuant to SEI’s Code of Ethics.

Thank you for your cooperation.

 

Sincerely,
 
SEI Compliance Officer


EXHIBIT 2

SEI INVESTMENTS DISTRIBUTION CO.

INITIAL HOLDINGS REPORT

Name of Reporting

Person:                                                                                                                            

Date Person Became Subject to the Code’s Reporting

Requirements:                         

Information in Report Dated as of:                                                                                               

Date Report Due:                                                                                                                           

Date Report Submitted:                                                                                                               

Securities Holdings

 

Name of Issuer and Title of Security

   No. of Shares
(if applicable)
   Principal Amount, Maturity
Date and Interest Rate
(if applicable)
   Name of Broker, Dealer or Bank
Where Security Held

If you have no securities holdings to report, please check here.   ¨

Securities Accounts

 

Name of Broker, Dealer or Bank

   Account Number    Names on Account    Type of Account

If you have no securities accounts to report, please check here.   ¨

I certify that I have included on this report all securities holdings and accounts in which I have a direct or indirect beneficial interest and required to be reported pursuant to the Code of Ethics and that I will comply with the Code of Ethics.

Signature:         Date:    
Received by:          


EXHIBIT 3

SEI INVESTMENTS DISTRIBUTION CO.

QUARTERLY TRANSACTION REPORT

Transaction Record of Securities Directly or Indirectly Beneficially Owned

For the Quarter Ended                     

Name:                                                                               

Submission Date:                     

Securities Transactions

 

Date of Transaction

   Name of Issuer
and Title of
Security
   No. of Shares
(if applicable)
   Principal Amount,
Maturity Date and
Interest Rate
(if applicable)
   Type of
Transaction
   Price    Name of
Broker, Dealer
or Bank
Effecting
Transaction

If you had no reportable transactions during the quarter, please check here.   ¨

NOTE: Trades in SEI Funds done through the SEI Capital Accumulation (401(k)) Plan and trades done through an employee account established at SEI Private Trust Company will be deemed to satisfy the reporting requirements of the Code and do not have to be reported here. Any trades in SEI Funds done in a different channel must be reported.

This report is required of all officers, directors and certain other persons under Rule 17j-1 of the Investment Company Act of 1940 and is subject to examination. Transactions in direct obligations of the U.S. Government need not be reported. In addition, persons need not report transactions in bankers’ acceptances, certificates of deposit, commercial paper or open-end investment companies other than Reportable Funds. The report must be returned within 30 days of the applicable calendar quarter end. The reporting of transactions on this record shall not be construed as an admission that the reporting person has any direct or indirect beneficial ownership in the security listed.


Securities Accounts

If you established an account within the quarter, please provide the following information:

 

Name of Broker, Dealer or Bank

   Account Number    Names on Account    Date Account was
Established
   Type of Account

If you did not establish a securities account during the quarter, please check here.   ¨

By signing this document, I represent that all reported transactions were pre-cleared through the Compliance Department or the designated Compliance Officer in compliance with the SIDCO Code of Ethics. In addition, I certify that I have included on this report all securities transactions and accounts required to be reported pursuant to the Policy.

Signature:    
Received by:    


EXHIBIT 4

SEI INVESTMENTS DISTRIBUTION CO.

ANNUAL SECURITIES HOLDINGS REPORT

As of December 31, ______

Name of Reporting Person:                                     

Securities Holdings

 

Name of Issuer and Title of Security

 

No. of Shares (if
applicable)

 

Principal Amount,
Maturity Date and
Interest Rate (if
applicable)

 

Name of Broker, Dealer or Bank
Where Security Held

If you had no securities holding to report this year, please check here.   ¨

Securities Accounts

If you established an account during the year, please provide the following information:

 

Name of Broker, Dealer or Bank

   Date Account was
Established
   Account
Number
   Names on Account    Type of Account


If you have no securities accounts to report this year, please check here.   ¨

I certify that the above list is an accurate and complete listing of all securities in which I have a direct or indirect beneficial interest.

 

           
Signature     Received by
         
Date    

Note: Do not report holdings of U.S. Government securities, bankers’ acceptances, certificates of deposit, commercial paper and mutual funds other than Reportable Funds.


EXHIBIT 5

SEI INVESTMENTS DISTRIBUTION CO.

RULE 17J-1 CODE OF ETHICS

ANNUAL COMPLIANCE CERTIFICATION

Please return the signed form via email or

interoffice the form to SEI Compliance Department – Meadowlands Two

 

1. I hereby acknowledge receipt of a copy of the Code of Ethics.

 

2. I have read and understand the Code of Ethics and recognize that I am subject thereto. In addition, I have raised any questions I may have on the Code of Ethics with the SIDCO Compliance Officer and have received a satisfactory response[s].

 

3. For all securities/accounts beneficially owned by me, I hereby declare that I have complied with the terms of the Code of Ethics during the prior year.

Print Name:                                     

Signature:                                         

Date:                     

Received by SIDCO:                                     


EXHIBIT 6

As of January 12, 2009, SIDCO acts as distributor for the following:

SEI Daily Income Trust

SEI Liquid Asset Trust

SEI Tax Exempt Trust

SEI Institutional Managed Trust

SEI Institutional International Trust

The Advisors’ Inner Circle Fund

The Advisors’ Inner Circle Fund II

Bishop Street Funds

SEI Asset Allocation Trust

SEI Institutional Investments Trust

Oak Associates Funds

CNI Charter Funds

iShares Inc.

iS hares Trust

Optique Funds Inc (formerly Johnson Family Funds, Inc.)

Causeway Capital Management Trust

Barclays Global Investors Funds

SEI Opportunity Fund, LP

The Arbitrage Funds

The Turner Funds

ProShares Trust

Community Reinvestment Act Qualified Investment Fund

SEI Alpha Strategy Portfolios, LP

TD Asset Management USA Funds

SEI Structured Credit Fund LP

Wilshire Mutual Funds, Inc.

Wilshire Variable Insurance Trust

Forward Funds

Global X Funds