Exhibit 10.1

MONDELEZ INTERNATIONAL INC.

AND

KRAFT FOODS GROUP, INC.

SETTLEMENT AGREEMENT

CONTENTS

THIS AGREEMENT is made on 22 June 2015 (“Effective Date”)

BETWEEN:

INTRODUCTION:

IT IS AGREED as follows:

Each party agrees that neither its consent nor that of any of its Group Companies is required for any Change of Control Transaction, either currently and/or in the future, (including, for the avoidance of doubt, the KFG/Heinz Merger) under the terms of any of the Spin Off Agreements or of this Agreement.

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“Return” of Forfeited Intellectual Property in a Sale

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Notwithstanding that it is not a party to this Agreement, each JDE Group Company may enforce the terms of this clause 4.3. This Agreement is binding on, and may be enforced by, the parties, their affiliates, successors, Group Companies, transferees and assigns.

Cream Cheese & Processed Cheese Restricted Technologies

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KFG shall procure that, at MDLZ’s request, each relevant KFG Group Company shall execute an agreement novating the Tassimo Agreement and/or the Brewer Partner Agreements from the relevant MDLZ Group Companies to JDE Group Companies.

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In Section 4.6(a) of the Separation Agreement, the words “prior to the fifth anniversary of the Distribution” shall be replaced with the words “prior to the eighth anniversary of the Distribution”.

The parties agree that Mexico is hereby added to the list of Latin American Countries in Schedule 1.2(a) of the Master Patent Agreement.

Each party, on behalf of itself, and its affiliates and subsidiaries, hereby releases and discharges the other party, together with its affiliates and subsidiaries, from all disputes, complaints, claims, controversies, damages, actions, and causes of action, of any nature whatsoever, known or unknown, relating to alleged breaches under the Separation Agreement, the Master Patent Agreement, the Tassimo Agreement, and any other Spin-Off Agreement, which either party has, or may have had, against the other party, for any acts or omissions related to or arising from: (a) the announced KFG/Heinz Merger and/or (b) the announced MDLZ Coffee Transaction. This Agreement resolves any such claim for relief that has been, or could have been alleged, no matter how characterized, including, without limitation, any claim for any kind of relief, including and kind of injunctive relief, damages, costs and/or attorney’s fees related thereto.

unless it has first obtained the other party’s written consent.

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Except where this Agreement provides otherwise, each party shall pay its own costs relating to the negotiation, preparation, execution and performance by it of this Agreement and of each document referred to in it.

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SCHEDULE

Interpretation

“ Change of Control Transaction ” means any transaction in which MDLZ or KFG becomes a Subsidiary of another person, or consolidates or merges with another person;

“ Coffee Closing ” means the closing of the MDLZ Coffee Transaction in accordance with its terms;

“ Global Brands Licensed Intellectual Property” means Global Brands Licensed Patents and Global Brands Licensed Trade Secrets and Know-How (each as defined in the Master Patent Agreement), but in relation to Global Brands Licensed Patents only to the extent that they were identified in Anaqua at the time of the Separation Agreement as relating to the business in question, or, in the case of applications first filed after that date, were first categorised by the owner as relating to the business in question;

“ Group Brands Licensed Intellectual Property” means Group Brands Licensed Patents and Group Brands Licensed Trade Secrets and Know-How (each as defined in the Master Patent Agreement), but in relation to Group Brands Licensed Patents only to the extent that they were identified in Anaqua at the time of the Separation Agreement as relating to the business in question, or, in the case of applications first filed after that date, were first categorised by the owner as relating to the business in question;

“ Group Company ” means either a MDLZ Group Company (in respect of MDLZ) or a KFG Group Company (in respect of KFG);

“ KFG/Heinz Merger ” means the transactions contemplated by the Agreement and Plan of Merger, dated as of March 24, 2015, among Heinz, Kite Merger Sub Corporation, Kite Merger Sub LLC and KFG (as such transaction may be amended or varied from time to time);

“ KFG Group Company ” means KFG and each of its Subsidiaries from time to time, and “ KFG Group ” means all of them;

“ JDE ” means Charger Top HoldCo B.V., a private company with limited liability incorporated under the law of the Netherlands, with its registered office at Oosterdoksstraat 80, 1011 DK Amsterdam, the Netherlands, with registered number 60612568;

“ JDE Group Company ” means JDE and each of its Subsidiaries from time to time, and “ JDE Group ” means all of them;

“ Master Patent Agreement ” means the Master Ownership and License Agreement regarding Patents, Trade Secrets and related Intellectual Property between Intercontinental Great Brands LLC (formerly Kraft Foods Global Brands LLC), Kraft Foods Group Brands LLC, Mondelez UK Limited (formerly Kraft Foods UK Ltd.) and Kraft Foods R&D Inc., effective as of the Distribution Date (as defined in that document);

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“ MDLZ Coffee Transaction ” means the proposed creation by MDLZ and Acorn Holdings B.V. of a coffee joint venture by way of ( inter alia ) the contribution by the MDLZ Group of its global coffee business (outside of France, unless a French contribution agreement is executed) into the JDE Group (as such transaction may be amended or varied from time to time);

“ MDLZ Group Company ” means MDLZ and each of its Subsidiaries from time to time, and “ MDLZ Group ” means all of them;

“ Merger Closing ” means the closing of the KFG/Heinz Merger in accordance with its terms;

“ Separation Agreement ” means the Separation and Distribution Agreement between the parties dated as of 27 September 2012;

“ Spin Off Agreement ” means each of the Separation Agreement, the Ancillary Agreements (as defined in the Separation Agreement) and the Tassimo Agreement, in each case as amended from time to time;

“ Subsidiary ” has the meaning given to it in the Separation Agreement;

“ Tassimo Agreement ” means the Agreement for the Licence of Tassimo Intellectual Property and Provision of Services to Support the Tassimo System Arrangements among Intercontinental Great Brands LLC (formerly Kraft Foods Global Brands LLC), Kraft Foods Group Brands LLC, Mondelez Europe GmbH (Kraft Foods Europe GmbH) and Kraft Foods Group, Inc., dated 27 September 2012; and

“ Master Trademark Agreement ” means the Master Ownership and License Agreement regarding Trademarks and related Intellectual Property between Intercontinental Great Brands LLC (formerly Kraft Foods Global Brands LLC) and Kraft Foods Group Brands LLC, dated as of 27 September 2012.

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EXECUTED by the parties:

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