UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549



FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): July 1, 2013
 
ASCEND ACQUISITION CORP.
(Exact Name of Registrant as Specified in Charter)
 
Delaware   000-51840   20-3881465
(State or Other Jurisdiction   (Commission  
(IRS Employer
of Incorporation)   File Number)   Identification No.)
 
525 Washington Avenue
26 th Floor
Jersey City, New Jersey
    94107
(Address of Principal Executive Offices)     (Zip Code)
 
(201) 539-2200
(Registrant’s Telephone Number, Including Area Code)

360 Ritch Street, Floor 3
San Francisco, California 94107
(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions ( see General Instruction A.2. below):

  o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e 4(c))
 
 
 

 
 
Item 1.01.           Entry into a Material Definitive Agreement.
 
General
 
As previously reported, on June 12, 2013, Ascend Acquisition Corp. (the “ Company ”), a Delaware corporation, entered into the Merger Agreement and Plan of Reorganization (“ Merger Agreement ”) by and among the Company, Ascend Merger Sub, LLC, a Delaware limited liability company and wholly owned subsidiary of the Company (“ Merger Sub LLC ”), Ascend Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of the Company (“ Merger Sub Inc. ”), Kitara Media, LLC, a Delaware limited liability company (“ Kitara Media ”), New York Publishing Group, Inc., a Delaware corporation (“ NYPG ”), and those certain securityholders of Kitara Media and NYPG executing the “Signing Holder Signature Page” thereto, which securityholders hold all of the outstanding membership interests of Kitara Media (the “ Kitara Signing Holder ”) and all of the outstanding shares of common stock of NYPG (the “ NYPG Signing Holder ” and together with the Kitara Signing Holder, the “ Signing Holders ”).
 
On July 1, 2013, the parties amended the Merger Agreement to amend the merger consideration being paid to the NYPG Signing Holder (such amendment, the “ Merger Agreement Amendment ”). The Merger Agreement previously provided that at the closing of the transaction, the outstanding common stock of NYPG (“ NYPG Common Stock ”) would automatically be canceled, extinguished and converted into the right of the NYPG Signing Holder to receive (i) an aggregate of 10,000,000 shares of the Company’s common stock and (ii) the revenue generated by NYPG, arising solely from the current operations of NYPG, from the closing of the transaction through December 31, 2013 (the “ NYPG Revenue ”). The amendment removed the right of the NYPG Signing Holder to receive the NYPG Revenue and in its place called for the Company to issue to the NYPG Signing Holder two promissory notes (collectively, the “ Closing Notes ”), one in the amount of $100,000 being due and payable on January 1, 2014 and one in the amount of $200,000 being due and payable on January 1, 2023. Each of the Closing Notes will accrue interest at a rate of 1% per annum, which will be due at the time the Closing Notes become due and payable.
 
On July 1, 2013, the parties closed the transactions under the Merger Agreement and, pursuant to the Merger Agreement, (i) Merger Sub LLC merged with and into Kitara Media, with Kitara Media surviving the merger and becoming a wholly owned subsidiary of the Company (“ Kitara Media Merger ”) and (ii) Merger Sub Inc. merged with and into NYPG, with NYPG surviving the merger and becoming a wholly owned subsidiary of the Company (“ NYPG Merger ” and together with the Kitara Media Merger, the “ Mergers ”).
 
Kitara Media is an online video solutions provider that increases revenue to website publishers.  NYPG is a publisher of Adotas, a website and daily email newsletter reaching over 100,000 targeted advertising professionals.
 
The following summaries of the agreements entered into by the parties in connection with the Mergers are qualified in their entirety by reference to the text of the agreements, which are attached as exhibits hereto and are incorporated herein by reference. A copy of the Merger Agreement was filed with the Company’s Current Report on Form 8-K filed with the U.S. Securities and Exchange Commission (“ SEC ”) on June 12, 2013, and a copy of the Merger Agreement Amendment is filed as Exhibit 2.2 hereto. The description of the Merger Agreement in this Form 8-K is subject to, and qualified in its entirety by, the full text of the Merger Agreement as previously filed, which is incorporated into this Current Report by reference. The description of the Merger Agreement Amendment in this Form 8-K is subject to, and qualified in its entirety by, the full text of the Merger Agreement Amendment as filed as Exhibit 2.2 hereto, which is incorporated herein by reference.
 
 
 
2

 
 
Merger Consideration
 
Kitara Media Merger Consideration
 
At the close of the Mergers, the Kitara Signing Holder, holder of all of the outstanding membership units of Kitara Media, received an aggregate of 20,000,000 shares of common stock, par value $0.0001 per share, of the Company (“ Company Common Stock ”).  Kitara Media, as the surviving subsidiary, issued to the Company 100% of the outstanding membership units of Kitara Media.
 
NYPG Merger Consideration
 
At the close of the Mergers, the NYPG Signing Holder, holding all outstanding and issued shares of NYPG Common Stock, received (i) an aggregate of 10,000,000 shares of Company Common Stock and (ii) the Company issued the NYPG Signing Holder the Closing Notes.  NYPG, as the surviving subsidiary, issued to the Company 100% of the outstanding common stock of NYPG.
 
Post-Merger Ownership of the Company
 
On July 1, 2013 as a condition to closing, certain stockholders of the Company contributed an aggregate of 25,813,075 shares of Company Common Stock for cancellation and the Company issued an aggregate of 4,000,000 shares of Company Common Stock in a private placement to Ironbound Partners Fund, LLC (“ Ironbound ”), an affiliate of Jonathan J. Ledecky, the Company’s Interim Chief Financial Officer and a Director, described more fully in Item 3.02 below.
 
The Signing Holders hold an aggregate of 30,000,000 shares (“ Merger Shares ”) of Company Common Stock (including 3,000,000 shares of Company Common Stock held in escrow, as described in this Item 1.01 below), or approximately 50.8% of the outstanding shares of Company Common Stock following the transactions described herein, based on an aggregate of 59,011,675 shares of Company Common Stock outstanding immediately following completion of the Mergers.
 
Post-Merger Management of the Company
 
In connection with the closing, Richard Hecker resigned from the Board of Directors of the Company (the “ Board ”) and Robert Regular, Chief Executive Officer of Kitara Media and NYPG and the NYPG Signing Holder, and Sam Humphreys, Chairman of the Kitara Signing Holder, were appointed to the Board. Jonathan J. Ledecky, Jeremy Zimmer, Ben Lewis and Craig dos Santos remain on the Board. Additionally, Mr. dos Santos stepped down as Chief Executive Officer and became the Company’s Chief Strategy Officer. Mr. Regular will replace Mr. dos Santos as Chief Executive Officer. Limor Regular, Chief Operating Officer of Kitara Media and NYPG, was appointed Chief Operating Officer of the Company.
 
Lock-up Agreements
 
On July 1, 2013 as a condition to closing, each of the NYPG Signing Holder, the Kitara Signing Holder, Jonathan J. Ledecky, Ironbound, Jeremy Zimmer, Ben Lewis, Lee Linden and Craig dos Santos entered into a lock-up agreement, pursuant to which each such person or entity agreed not to offer, pledge, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to purchase, or otherwise transfer or dispose any of their shares of Company Common Stock for twelve months after the closing, subject to certain exceptions.
 
Registration Rights Agreement
 
On July 1, 2013 as a condition to closing, the Company entered into a Registration Rights Agreement with the Signing Holders for the shares of Company Common Stock received in connection with the Mergers.  Pursuant to the Registration Rights Agreement, the Company must, at its expense and upon the demand of the Signing Holders holding at least 30% of the Merger Shares, use its reasonable best efforts to file a registration statement for the Merger Shares within 90 days (or 45 days if the Company is eligible to file a registration statement on Form S-3) after it receives a written demand from such holders.  Subject to certain limitations, the Registration Rights Agreement also provides the Signing Holders certain piggyback registration rights for underwritten public offerings that the Company may effect for its own account or for the benefit of other selling stockholders.
 
 
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Escrow Agreement
 
On July 1, 2013, to provide for the Company’s and the Signing Holders’ post-Closing respective indemnification rights, the Company, the Committee (as defined in the Merger Agreement), the Representatives (as defined in the Merger Agreement) and Continental Stock Transfer and Trust Company entered into an escrow agreement, pursuant to which an aggregate amount of shares equal to ten percent (10%) of Company Common Stock (“ Escrow Shares ”) received by the Signing Holders at closing was deposited in escrow.  The Escrow Shares will be released on the 5th business day after the Company is required to file its Annual Report on Form 10-K with the SEC for the year ending December 31, 2013, less any amount of shares due in satisfaction of or reserved with respect to indemnification claims by the parties.
 
Employment Agreements
 
On July 1, 2013, the Company entered into employment agreements with each of Mr. Regular and Ms. Regular (the “ Executives ”), for their respective appointments as Chief Executive Officer and Chief Operating Officer of the Company. Each of the employment agreements is for a 4-year term.

Pursuant to Mr. Regular’s employment agreement, he will receive a base salary of $350,000 per year and will be eligible to earn an annual performance bonus targeted to be approximately 50% of his base salary upon meeting performance objectives as defined from time to time. Mr. Regular also received an initial stock option grant of options to purchase 2,400,000 shares of Company Common Stock, such options exercisable at $0.20 per share (the closing price of the Common Stock on the date of grant) and vesting on a quarterly basis throughout the 4-year term of the agreement.
 
Pursuant to Ms. Regular’s employment agreement, she will receive a base salary of $225,000 per year and will be eligible to earn an annual performance bonus targeted to be approximately 50% of her base salary upon meeting performance objectives as defined from time to time. Ms. Regular also received an initial stock option grant of options to purchase 500,000 shares of Company Common Stock, such options exercisable at $0.20 per share (the closing price of the Common Stock on the date of grant) and vesting on a quarterly basis throughout the 4-year term of the agreement.
 
Unless terminated by the Company without “cause” or by the Executive with “good reason” (as such terms are defined in the employment agreements), then upon termination the Executive will be entitled only to his or her base salary through the date of termination, valid expense reimbursements and certain unused vacation pay. If terminated by the Company without “cause” or by the Executive with “good reason,” the Executive is entitled to 200% of his or her base salary through the end of the term, valid expense reimbursements, accrued but unused vacation pay, and any other compensation to which he or she would have been entitled if the agreement had not been terminated. Additionally, in such latter case, all of his or her options will immediately vest and become exercisable.
 
The Agreements contain provisions for the protection of the Company’s intellectual property and for non-compete restrictions in the event of termination of the Executives’ employment (generally imposing restrictions on (i) employment or consultation with competing companies or customers, (ii) recruiting or hiring employees for a competing company and (iii) soliciting or accepting business from the Company’s customers for a period of one year following termination).
 
 
4

 
 
Item 2.01            Completion of Acquisition or Disposition of Assets.
 
On July 1, 2013, the Company consummated the transactions contemplated by the Merger Agreement, as described more fully in Item 1.01 of this Current Report, which disclosure is incorporated by reference in this Item 2.01.

Item 3.02            Unregistered Sales of Equity Securities.
 
On July1, 2013, the Company consummated the transactions contemplated the Merger Agreement, as described more fully in Item 1.01 of this Current Report, which disclosure is incorporated by reference in this Item 3.02. Pursuant to the Merger Agreement, the Company acquired 100% of the outstanding membership interests of Kitara Media and 100% of the outstanding and issued common stock of NYPG in exchange for an aggregate of 30,000,000 shares of Company Common Stock issued to the Signing Holders. The issuances were made in reliance upon exemptions provided by Section 4(2) of the Securities Act of 1933, as amended (“Securities Act”), for the offer and sale of securities not involving a public offering and Regulation D promulgated thereunder.
 
On July 1, 2013, and in connection with the consummation the transactions contemplated in the Merger Agreement, the Company sold an aggregate of 4,000,000 shares of Company Common Stock to Ironbound on a private placement basis, for an aggregate purchase price of $2,000,000, or $0.50 per share, of which $300,000 was from the conversion of outstanding promissory notes held by Ironbound. The issuance was made in reliance upon exemptions provided by Section 4(2) of the Securities Act for the offer and sale of securities not involving a public offering and Regulation D promulgated thereunder.
 
The Company has agreed to file a registration statement with the Securities and Exchange Commission to register the resale of the 4,000,000 shares of Company Common Stock sold in the private placement promptly after consummation by the Company of the Mergers and to use its best efforts to have such registration statement declared effective as soon as possible.
 
In instances described above where the Company issued securities in reliance upon Regulation D, the Company relied upon Rule 506 of Regulation D of the Securities Act. The individuals who received the securities in such instances made representations that (a) such holder was acquiring the securities for his or its own account for investment and not for the account of any other person and not with a view to or for distribution, assignment or resale in connection with any distribution within the meaning of the Securities Act, (b) the holder agreed not to sell or otherwise transfer the purchased shares unless they were registered under the Securities Act and any applicable state securities laws, or an exemption or exemptions from such registration are available, (c) the holder had knowledge and experience in financial and business matters such that he or it was capable of evaluating the merits and risks of an investment in us, (d) the holder had access to all of the Company’s documents, records, and books pertaining to the investment and was provided the opportunity ask questions and receive answers regarding the terms and conditions of the offering and to obtain any additional information which the Company possessed or was able to acquire without unreasonable effort and expense, and (e) the holder had no need for the liquidity in its investment in the Company and could afford the complete loss of such investment. Management made the determination that the investors in instances where the Company relied on Regulation D were accredited investors (as defined in Regulation D) based upon management’s inquiry into their sophistication and net worth. In addition, there was no general solicitation or advertising for securities issued in reliance upon Regulation D.
 
 
5

 
 
Item 5.01             Changes in Control of the Company.

The Signing Holders acquired approximately 50.8% of the issued and outstanding  Company Common Stock as a result of the Mergers as described more fully in Item 1.01 of this Current Report, which disclosure is incorporated by reference in this Item 5.01.

Prior to the Mergers, a group of securityholders comprised of the former holders of all membership interests of Andover Games, LLC held approximately 75% of the issued and outstanding Company Common Stock as a result of the Company’s acquisition of Andover Games, LLC described more fully in the Company’s Current Report on Form 8-K filed with the SEC on March 6, 2012.

Item 5.02             Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Resignations and Appointments
 
Upon consummation of the transactions contemplated by the Merger Agreement, Richard Hecker resigned his position as a director of the Company. Mr. Hecker’s resignation was tendered solely as required by the Merger Agreement and not as a result of any disagreement he had with the Company on any matter relating to its operations, policies or practices. The Board also expanded from five members to six in connection with the Mergers. Sam Humphreys and Robert Regular were appointed to fill the resulting Board vacancies as required by the Merger Agreement.
 
On July 1, 2013, in connection with the consummation of the Mergers, Mr. Regular was appointed Chief Executive Officer of the Company, Ms. Regular was appointed Chief Operating Officer of the Company and Mr. dos Santos became Chief Strategy Officer of the Company.
 
Mr. Regular co-founded Kitara Media in June 2006 and has served as its President since then. Mr. Regular has also served as Chief Executive Officer and Publisher of NYPG and Adotas.com since June 2006. From 2001 to May 2007, Mr. Regular served as Vice President of Business Development and later President of Oridian, Inc, a global online advertising network and exchange, that completed a business combination with Active Response Group and Ybrant Digital in 2007. From 1998 until 2001, Mr. Regular served as Vice President of Sales and Marketing for Conducent, Inc., an online advertising agency. From 1995 to 1998, Mr. Regular served as Director and Producer for WHP-TV (CBS) and Clear Channel Communications. In addition, Mr. Regular founded Kirium Interactive, an ecommerce web development company, in 1993 and served as an advisor to it from 1993 to 1997. Mr. Regular received a B.A. from the Pennsylvania State University with Creative Achievement Honors in 1995. Mr. Regluar is the husband of Limor Regular.
 
Ms. Regular co-founded Kitara Media in June 2006 and has served as its Chief Operating Officer since then. Ms. Regular has also served as the Chief Operating Officer for NYPG and ADOTAS.com since June 2006.  From 2001 to 2006, Ms. Regular worked at Oridian, Inc. where she served as the Director of Media and later Vice President of Operations.  From 1998 to 2000, Ms. Regular worked at The State of Israel Ministry of Defense and from 1992 to 1996, she has served as an officer in the Israeli Air Force.  From 1996 to 1998, Ms. Regular attended Barr-Ilan University in Israel where she received a B.A. in Psychology and Comparative Literature (summa cum laude).  Ms. Regular also received a M.S. in Industrial and Organizational Psychology from Baruch College, City University of New York.  Ms. Regular is the wife of Robert Regular.
 
 
6

 
 
Compensatory and Other Arrangements with Newly Appointed Directors and Officers

Consistent with past practice, the Company has not entered into any compensatory or other arrangements with Mr. Humphreys or Mr. Regular for their services as directors. Other than the Merger Agreement, there is no arrangement or understanding pursuant to which either of Messrs. Humphreys or Regular was appointed as a director.

The Company entered into an employment agreement with each of Mr. Regular and Ms. Regular for their respective appointments as Chief Executive Officer and Chief Operating Officer, as described more fully in Item 1.01 of this Current Report, which disclosure is incorporated by reference in this Item 5.02.  Other than the Merger Agreement, there is no arrangement or understanding pursuant to which either of Mr. Regular and Ms. Regular was appointed as Chief Executive Officer and Chief Operating Officer, respectively.

Item 5.07            Submission of Matters to a Vote of Security Holders.

On June 28, 2013, Craig dos Santos, Ben Lewis, Jeremy Zimmer and Ironbound, of which Jonathan J. Ledecky is the managing member with sole voting and dispositive power over the shares held by it, together holding an aggregate of 26,737,040 shares of the Company’s Common Stock, representing 52.5% of the outstanding voting securities of the Company on such date, executed and delivered to the Company a written consent authorizing and approving the change in the Company’s name from “Ascend Acquisition Corp.” to “Kitara Media Corp.”  The change in the Company’s name was made to better reflect the combined company’s operations going forward.  The change of the Company’s name will be effective twenty calendar days after the mailing by the Company of an information statement informing non-consenting stockholders of the action taken.

Item 9.01            Financial Statements, Pro Forma Financial Information and Exhibits.

(a)  Financial statements of businesses acquired:

The financial statements required by Item 9.01(a) of Form 8-K will be filed by amendment no later than 71 calendar days after the date upon which this Current Report on Form 8-K must be filed.

(b)  Pro forma financial information:

The pro forma financial information required by Item 9.01(b) of Form 8-K will be filed by amendment no later than 71 calendar days after the date upon which this Current Report on Form 8-K must be filed.

(d)           Exhibits:
 
Exhibit
 
Description
2.1
 
Merger Agreement and Plan of Reorganization, dated as of June 12, 2013, among Ascend Acquisition Corp., Ascend Merger Sub, LLC, Ascend Merger Sub, Inc., Kitara Media, LLC, New York Publishing Group, Inc. and the signing holders listed on the “Signing Holder Signature Page” thereto (Incorporated by reference to Exhibit 2.1 to Ascend’s Current Report on Form 8-K filed on June 12, 2013).
2.2  
Amendment No. 1 to Merger Agreement and Plan of Reorganization, dated as of July 1, 2013, among Ascend Acquisition Corp., Ascend Merger Sub, LLC, Ascend Merger Sub, Inc., Kitara Media, LLC, New York Publishing Group, Inc. and the signing holders listed on the “Signing Holder Signature Page” thereto.
10.1
 
Registration Rights Agreement, dated as of July 1, 2013, by and among Ascend Acquisition Corp., Selling Source, LLC and Robert Regular.
10.2
 
Escrow Agreement, dated as of July 1, 2013, by and among Ascend Acquisition Corp., the representatives of the former sole Member of Kitara Media, LLC and the former sole stockholder of New York Publishing Group, Inc., the committee representing the interests of Ascend Acquisition Corp. and Continental Stock Transfer & Trust Company.
10.3
 
Form of Lock-up Agreement.
10.4
 
Employment Agreement, dated as of July 1, 2013, by and between Ascend Acquisition Corp. and Robert Regular.
10.5
 
Employment Agreement, dated as of July 1, 2013, by and between Ascend Acquisition Corp. and Limor Regular.
99.1  
Press release dated July 5, 2013.
 
 
7

 
 
SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
Dated: July 5, 2013 
ASCEND ACQUISITION CORP.  
       
 
By:
/ s/ Robert Regular
 
   
Robert Regular
 
   
Chief Executive Officer
 
 
 

Exhibit 2.2
AMENDMENT NO. 1 TO
MERGER AGREEMENT AND PLAN OF REORGANIZATION
 
This AMENDMENT NO. 1 to the MERGER AGREEMENT AND PLAN OF REORGANIZATION is entered into as of July 1, 2013 by and among Ascend Acquisition Corp. (“Ascend”), Ascend Merger Sub, LLC (“Merger Sub LLC”), Ascend Merger Sub, Inc. (“Merger Sub Inc.”), Kitara Media, LLC (“Kitara Media”), New York Publishing Group, Inc. (“NYPG”) and the persons executing the “Signing Holder Signature Page” attached hereto. Capitalized terms not otherwise defined herein shall have the meaning given to such terms in the Merger Agreement (as defined below).
 
WHEREAS, the parties entered into that certain Merger Agreement and Plan of Reorganization dated as of June 12, 2013 (the “Merger Agreement”) providing for the Mergers of Merger Sub LLC with and into Kitara Media and Merger Sub Inc. with and into NYPG; and
 
WHEREAS, in accordance with Section 11.11 of the Merger Agreement, the parties wish to amend certain terms and provisions of the Merger Agreement.
 
NOW, THEREFORE, in consideration of the foregoing and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows:
 
1. Amendment to Clause (d) of Section 1.5 . Clause (d) of Section 1.5 of the Merger Agreement is hereby amended in its entirety to read as follows:
 
“(d) At the Effective Time, all of the common stock of NYPG (“ NYPG Common Stock ”) issued and outstanding immediately prior to the Effective Time will automatically be canceled and extinguished and be converted, collectively, into the right to receive (i) an aggregate of 10,000,000 shares of Ascend Common Stock and (ii) a promissory note in the aggregate amount of $100,000 (“ NYPG Seller Note ”), in form and substance mutually and reasonably agreed to by Ascend, Kitara Media and NYPG, such NYPG Seller Note to bear interest at a rate equal to 1%, to be prepayable by Ascend at any time without penalty and to become due and payable, together with all accrued and unpaid interest, on January 1, 2014. Immediately following the conversion contemplated by this Section 1.5(d), 100% of the NYPG Common Stock, as the Surviving Subsidiary Inc., shall be issued to Ascend.”
 
2. Amendment to Include New Clause (h) of Section 1.5 . Section 1.5 of the Merger Agreement is hereby amended to add the following provision as 1.5(h):
 
“1.5(h) NYPG Closing Cash . On the Closing Date, the NYPG Signing Holder shall be entitled to withdraw the amount of cash held by NYPG as reported on a balance sheet as of June 30, 2013 prepared in accordance with U.S. GAAP (defined below) on a basis consistent with the NYPG Draft Financial Statements.”
 
 
1

 
 
3. Amendment to Include New Section 6.19 . The Merger Agreement is hereby amended to add the following Section 6.19:
 
“6.19 NYPG Promissory Note . Prior to the Closing, NYPG shall have cancelled on its books the shareholders’ loan in the aggregate principal amount of $310,463.77 as of May 31, 2013 (“ NYPG Shareholders’ Loan ”) and shall have executed a promissory note in the aggregate principal amount of $200,000 in favor of the holder of NYPG Common Stock (“ NYPG Note ” and together with the NYPG Seller Note, the “ NYPG Notes ”), in form and substance mutually and reasonably agreed to by Ascend, Kitara Media and NYPG, such NYPG Note to bear interest at a rate equal to 1%, to be prepayable by Ascend at any time without penalty and to become due and payable, together with all accrued and unpaid interest, on January 1, 2023.”
 
4. Amendment to Include New Clause (j) of Section 7.3 . Section 7.3 of the Merger Agreement is hereby amended to add the following provision as 7.3(j):
 
“(j) NYPG Shareholders’ Loan and NYPG Notes . The NYPG Shareholders’ Loan shall have been cancelled and the NYPG Notes shall have been executed, all as provided for herein.”
 
5. Except as specifically provided in this Amendment No. 1, no provision of the Merger Agreement is modified, changed, waived, discharged or otherwise terminated and the Merger Agreement shall continue to be in full force and effect. This Amendment No. 1, together with the Merger Agreement, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all other prior agreements and understandings, both written and oral, between the parties with respect to the subject matter hereof. This Amendment No. 1 may be executed and delivered (including by facsimile) in several counterparts, each of which shall constitute an original and all of which, when taken together, shall constitute one agreement.
 
[ Remainder of Page Left Blank Intentionally ]
 
 
2

 
 
IN WITNESS WHEREOF, this Amendment No. 1 has been duly executed and delivered by the duly authorized officers of the parties as of the date first written above.
 
 
ASCEND ACQUISITION CORP.
         
 
By:
/s/ Jonathan J. Ledecky
 
   
Name:
Jonathan J. Ledecky
 
   
Title:
Interim Chief Financial Officer
 
         
 
ASCEND MERGER SUB LLC
         
 
By:
/s/ Jonathan J. Ledecky
 
   
Name:
Jonathan J. Ledecky
 
   
Title:
Manager
 
         
 
ASCEND MERGER SUB INC.
         
 
By:
/s/ Jonathan J. Ledecky
 
   
Name:
Jonathan J. Ledecky
 
   
Title:
Chief Executive Officer
 
         
 
KITARA MEDIA, LLC
         
 
By:
/s/ Robert Regular
 
   
Name:
Robert Regular
 
   
Title:
CEO
 
         
 
NEW YORK PUBLISHING GROUP, INC.
         
 
By:
/s/ Robert Regular
 
   
Name:
Robert Regular
 
   
Title:
CEO
 

 
3

 

SIGNING HOLDER SIGNATURE PAGE

By his or its execution of this Amendment No. 1, the following Signing Holder, in his or its capacity as a member or stockholder of Kitara Media or NYPG, as the case may be, hereby approves and adopts this Amendment No. 1 and authorizes Kitara Media, its managers and officers or NYPG, its directors and officers, as the case may be, to take all actions necessary for the consummation of the Mergers and the other transactions contemplated hereby pursuant to the terms of this Amendment No. 1. Such execution shall be deemed to be action taken by the written consent of such Signing Holder for purposes of the DGCL and DLLCA, as the case may be.
 
/s/ Robert Regular  
Signature  
     
Name: Robert Regular  
     
Address:
525 Washington Avenue
 
 
 
 
Jersey City, NJ 26 th Floor
 
 
4

 

SIGNING HOLDER SIGNATURE PAGE

By his or its execution of this Amendment No. 1, the following Signing Holder, in his or its capacity as a member or stockholder of Kitara Media or NYPG, as the case may be, hereby approves and adopts this Amendment No. 1 and authorizes Kitara Media, its managers and officers or NYPG, its directors and officers, as the case may be, to take all actions necessary for the consummation of the Mergers and the other transactions contemplated hereby pursuant to the terms of this Amendment No. 1. Such execution shall be deemed to be action taken by the written consent of such Signing Holder for purposes of the DGCL and DLLCA, as the case may be.
 
SELLING SOURCE, LLC
 
     
By:
/s/ Sam Humphreys  
Name: Sam Humphreys  
Title: Chairman  
 
Selling Source, LLC
c/o London Bay Capital, LLC
15 Funston Street
San Francisco, CA 94104

5

Exhibit 10.1
 


REGISTRATION RIGHTS AGREEMENT
 
By and among
 
SELLING SOURCE, LLC,

ROBERT REGULAR

and

ASCEND ACQUISITION CORP.
 
_____________________
 
Dated as of July 1, 2013



 
 
 
 

TABLE OF CONTENTS
 
   
Page
     
Section 1.
Certain Definitions                                                                                             
1
     
Section 2.
Demand Registrations                                                                                             
5
     
Section 3.   
Piggyback Registrations                                                                                             
7
     
Section 4.    
Shelf Takedowns                                                                                             
8
     
Section 5.    
Suspension Events; Black-out Periods                                                                                             
9
     
Section 6. 
Lock-Up                                                                                             
10
     
Section 7.
Holdback Agreements                                                                                             
10
     
Section 8.
Registration Procedures                                                                                             
10
     
Section 9.
Registration Expenses                                                                                             
15
     
Section 10.
Registration Rights of Other Persons; Transfers of Rights                                                                                             
15
     
Section 11.
Indemnification                                                                                             
16
     
Section 12.
Participation in Underwritten Offerings                                                                                             
18
     
Section 13.
Securities Act Restrictions                                                                                             
18
     
Section 14.
Miscellaneous                                                                                             
19
 
 
-i-

 
 
REGISTRATION RIGHTS AGREEMENT
 
THIS REGISTRATION RIGHTS AGREEMENT (this “ Agreement ”) is made and entered into as of July 1, 2013, by and among Ascend Acquisition Corp., a Delaware corporation (the “ Company ”), Selling Source, LLC, a Delaware limited liability company (“ Selling Source ”) and Robert Regular (together with Selling Source, the “ Signing Holders ”).
 
RECITALS
 
WHEREAS , each of the Company and the Signing Holders are party to that certain Merger Agreement and Plan of Reorganization (the “ Merger Agreement ”), dated as of June 12, 2013, by and among the Company, Ascend Merger Sub, LLC (“ Merger Sub LLC ”), Ascend Merger Sub, Inc. (“ Merger Sub Inc. ”), Kitara Media, LLC (“ Kitara Media ”), New York Publishing Group, Inc. (“ NYPG ”) and the Signing Holders, pursuant to which Kitara Media will be merged with and into Merger Sub LLC and NYPG will be merged with and into Merger Sub Inc. (the “ Mergers ”); and
 
WHEREAS , the Merger Agreement requires that the Company enter into an agreement granting the Signing Holders certain registration rights covering any Shares (as defined below) received by the Signing Holders in connection with the Mergers and the Merger Agreement.
 
NOW THEREFORE , in consideration of the premises and the mutual representations, warranties, covenants and undertakings contained in this Agreement and for other good and valuable consideration, the parties hereto agree as follows:
 
Section 1.                Certain Definitions .
 
 As used in this Agreement, the following terms have the meanings set forth below:
 
Affiliate ” means, with respect to any Person, any other Person directly or indirectly controlling, controlled by, or under common control with, such Person as of the date on which, or at any time during the period for which, the determination of affiliation is being made.  For purposes of this definition, the term “control” (including the correlative meanings of the terms “controlled by” and “under common control with”), as used with respect to any Person, means the possession, directly or indirectly, of the power to direct or cause the direction of the management policies of such Person, whether through the ownership of voting securities or by contract or otherwise.
 
Agreement ” has the meaning set forth in the Preamble.
 
 
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Beneficially Owns ” means, with respect to any Person, the direct or indirect “beneficial ownership” by such Person of securities, including securities beneficially owned by others with whom such Person has agreed to act together for the purpose of acquiring, holding, voting or disposing of such securities, as determined pursuant to Rule 13d-3 and Rule 13d-5 under the Exchange Act; provided that, notwithstanding Rule 13d-3(d)(1)(i), a Person shall be deemed to Beneficially Own the securities that such Person has a right to acquire through the exercise of an option, warrant, conversion or other right, regardless of when such right is then exercisable; provided , further , that a Person shall not be deemed to Beneficially Own (i) securities tendered pursuant to a tender or exchange offer made by such Person or any of such Person’s Affiliates until such tendered securities are accepted for payment, purchase or exchange and (ii) any security as a result of an oral or written agreement, arrangement or understanding to vote such security if such agreement, arrangement or understanding: (a) arises solely from a revocable proxy given in response to a public proxy or consent solicitation made pursuant to, and in accordance with, the applicable provisions of the Exchange Act and (b) is not also then reportable by such Person on Schedule 13D under the Exchange Act (or any comparable or successor report).
 
Chosen Courts ” has the meaning set forth in Section 14(d) .
 
Company ” has the meaning set forth in the Preamble.
 
Demand Request ” has the meaning set forth in Section 2(a) .
 
Demand Registration Maximum Number of Shares ” has the meaning set forth in Section 2(d) .
 
Exchange Act ” means the Securities Exchange Act of 1934, as amended, and the rules and regulations thereunder, as amended, or any successor federal statute, and the rules and regulations of the SEC thereunder, all as the same shall be in effect from time to time.
 
 “ Government Entity ” means any federal, state, local or foreign government, governmental subdivision, administrative body or other governmental or quasi-governmental agency, tribunal, court or other entity with competent jurisdiction.
 
Holder ” means any of the Signing Holders, or any Person to whom Shares are transferred as provided in Section 10(c) , or any other Person who Beneficially Owns any Shares and who has been granted registration rights by the Company and has agreed in writing to be bound by this Agreement with respect to such Shares, in each case for so long as such Person Beneficially Owns any Shares.
 
Holders’ Counsel ” has the meaning set forth in Section 8(a)(i) .
 
“Kitara Media” has the meaning set forth in the Recitals
 
Lock-Up Period ” has the meaning set forth in Section 6(a) .
 
Merger Agreement ” has the meaning set forth in the Recitals.
 
NYPG ” has the meaning set forth in the Recitals.
 
Participating Holder ” means, with respect to any Registration Statement or any offering registered on a Registration Statement, any Holder all or a part of whose Registerable Securities are registered or are to be registered pursuant to such Registration Statement.
 
 
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Person ” means an individual, a corporation, a partnership, an association, a limited liability company, a joint venture, a Government Entity, a trust or other entity or organization.
 
Primary Piggyback Maximum Number of Shares ” has the meaning set forth in Section 3(b)(i).
 
Prospectus ” means the prospectus or prospectuses (whether preliminary or final) included in any Registration Statement, as amended or supplemented by any prospectus supplement with respect to the terms of the offering of any portion of the Registerable Securities covered by such Registration Statement and by all other amendments and supplements to the prospectus, including post-effective amendments and all material incorporated by reference in such prospectus or prospectuses.
 
 “ Registerable Securities ” means, with respect to any Person, Shares issued or issuable to such Person in connection with the Mergers and the Merger Agreement, together with any securities issued or issuable on such Shares as a result of any stock split, stock dividend or other distribution or in connection with a combination of shares, recapitalization, merger, consolidation or similar event with respect to the foregoing, but excluding any and all securities that at any time after the date hereof (a) have been sold pursuant to an effective Registration Statement or Rule 144 under the Securities Act or any other exemption from registration then available under the Securities Act, (b) have been sold in a transaction where a subsequent public distribution of such securities would not require registration under the Securities Act, (c) have been issued but are no longer outstanding, or (d) for purposes of Section 2 only, are eligible for sale under Rule 144 under the Securities Act or any other similar exemption within a three month period in a manner that would not reasonably be likely to adversely affect the sales price of such Shares (or any combination of clauses (a) , ( b ), ( c ) and ( d ) of this definition).
 
Registration Expenses ” has the meaning set forth in Section 9(a) .
 
Registration Statement ” means any registration statement of the Company that covers any of the Registerable Securities pursuant to the provisions of this Agreement, including the Prospectus, amendments and supplements to such registration statement, including post-effective amendments, all exhibits and all documents incorporated by reference in such registration statement.
 
SEC ” means the United States Securities and Exchange Commission or any successor agency administering the Securities Act.
 
Secondary Piggyback Maximum Number of Shares ” has the meaning set forth in Section 3(b)(ii).
 
Securities Act ” means the Securities Act of 1933, as amended, or any successor federal statute, and the rules and regulations of the SEC thereunder, all as the same shall be in effect from time to time.
 
Selling Source ” has the meaning set forth in the Preamble.
 
 
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Shares ” means, as applicable, (i) shares of common stock of the Company, (ii) shares of the common stock or other equity securities for which shares of common stock of the Company have been converted or exchanged of a successor corporation or other entity into which the Company is converted or merged, (iii) shares of common stock or other equity securities of a corporation or other entity otherwise formed or designated by the Company or the members of the Company for the purpose of offering securities to the public for which shares of common stock of the Company have been converted or exchanged or are convertible or exchangeable or (iv) shares of common stock or other equity securities of an entity to which the assets of the Company and/or its Subsidiaries have been transferred, whose securities the Company has determined to offer to the public and for which shares of common stock of the Company have been converted or exchanged or are convertible or exchangeable.
 
Shelf Registration ” has the meaning set forth in Section 2(a) .
 
“Shelf Registration Maximum Number of Shares ” has the meaning set forth in Section 4(b).
 
Shelf Takedown ” has the meaning set forth in Section 4(a) .
 
Subsidiary ” means any Person of which (i) a majority of the outstanding share capital, voting securities or other equity interests are owned, directly or indirectly, by the Company and/or any other Subsidiary or (ii) the Company and/or any other Subsidiary is entitled, directly or indirectly, to appoint a majority of the board of directors or comparable body of such Person.
 
Suspension Event ” has the meaning set forth in Section 5(a) .
 
Underwritten Offering ” means a registered, public offering in which securities of the Company are sold to one or more underwriters on a firm-commitment basis for reoffering to the public.
 
Withdrawn Registration ” has the meaning set forth in Section 2(b) .
 
In addition to the above definitions, unless the express context otherwise requires:
 
(i)         the words “hereof,” “herein” and “hereunder” and words of similar import, when used in this Agreement, shall refer to this Agreement as a whole and not to any particular provision of this Agreement;
 
(ii)        the terms defined in the singular have a comparable meaning when used in the plural, and vice versa;
 
(iii)       the symbol “$” shall mean the lawful currency of the United States of America;
 
(iv)       When calculating the period of time before which, within which or following which any act is to be done or step taken pursuant to this Agreement, the date that is the reference date in calculating such period is excluded.  If the last day of such period is a non-business day, the period in question ends on the next succeeding business day;
 
 
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(v)        references herein to a specific Section or Subsection shall refer, respectively, to Sections or Subsections of this Agreement;
 
(vi)       wherever the word “include,” “includes” or “including” is used in this Agreement, it shall be deemed to be followed by the words “without limitation” unless otherwise specifically provided;
 
(vii)      whenever the context may require, any pronoun shall include the corresponding masculine, feminine and neuter forms; and
 
(viii)     it is the intention of the parties hereto that this Agreement not be construed more strictly with regard to one party than with regard to any other party.
 
Section 2.                 Demand Registrations .
 
(a)              Right to Request Registration .  Subject to the restrictions of this Section 2 , the Holders of 30% of the Registerable Securities may request in writing (each such request, a “ Demand Request ”) that the Company effect a registration for resale under the Securities Act of all or part of such Holders’ Registerable Securities either (i) on Form S-1 or any similar long-form Registration Statement or (ii) if the Company is then eligible, on Form S-3 or any similar short-form Registration Statement, including for offerings to be made on a delayed or continuous basis pursuant to Rule 415 under the Securities Act (such a Registration Statement for offerings to be made on Form S-3 pursuant to Rule 415, a “ Shelf Registration ”).  The Company shall use reasonable best efforts to (i) file such a Registration Statement within 90 days (in the case of a Form S-1) or within 45 days (in the case of a Form S-3) after receiving the Demand Request and (ii) cause such Registration Statement to be declared effective by the SEC as soon as practicable thereafter; provided that the Company shall have the right to postpone or withdraw the filing of any such Registration Statement on account of a Suspension Event.  The Company may satisfy its obligation to effect a registration upon a Demand Request by amending a previously filed Shelf Registration.
 
(b)              Number of Demand Requests .  The Holders may make a maximum of three Demand Requests for registration on Form S-1 or other long-form Registration Statement and, subject to Section 2(c) , an unlimited number of Demand Requests for registration on Form S-3 or other short-form Registration Statement.  If the Company withdraws pursuant to Section 5(a) any Registration Statement filed pursuant to a Demand Request before the end of the 60-day period of effectiveness provided for in Section 2(f) and before 80% of the Registerable Securities covered by such Demand Request have been sold pursuant thereto (a “ Withdrawn Registration ”), the Holders of Registerable Securities remaining unsold and originally covered by such Withdrawn Registration shall be entitled to a replacement Demand Request with respect to such Registerable Securities, which replacement Demand Request shall be subject to all of the provisions of this Agreement.
 
 
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(c)              Restrictions on Demand Requests .  The Company shall not be required to give effect to a Demand Request if: (i) the Company has registered Registerable Securities pursuant to a Demand Request in the preceding 90 days, (ii) the Company has previously registered any Registerable Securities pursuant to a Demand Request twice during the calendar year in which such Demand Request is made, (iii) the Company has registered its Registerable Securities during the preceding 90 days (other than in relation to a merger, combination or employee stock plan) or (iv) the Registerable Securities requested to be registered do not have in the aggregate a market value of at least $1 million.  A Demand Request shall not count for the purposes of determining when the Company may refuse to give effect to another Demand Request pursuant to Section 2(b) or this Section 2(c) if (i) the Registration Statement has not been declared effective by the SEC or does not become effective in accordance with the Securities Act, (ii) after becoming effective, the Registration Statement or the applicable offer, sale or distribution of Registerable Securities is materially interfered with by any stop order, injunction or similar order or requirement of the SEC or other Government Entity, and does not within 45 days thereafter become effective, (iii) the Holders making such Demand Request shall have withdrawn such Demand Request or otherwise determined not to pursue such registration prior to the filing of the Registration Statement, (iv) the Holders of Registerable Securities are entitled to a replacement Demand Request pursuant to Section 2(b) or (v) the conditions specified in the underwriting agreement related to the offering, if any, are not satisfied due to a breach by the Company of its covenants, representations or warranties under this Agreement and such unsatisfied conditions are not waived.
 
(d)              Priority on Demand Registrations .  If, in conjunction with a Registration Statement filed pursuant to a Demand Request conducted as an Underwritten Offering, the managing underwriters advise the Company that, in their opinion, the number of Registerable Securities proposed to be included in an Underwritten Offering in connection with such Registration Statement exceeds the number of Registerable Securities that can be sold in such offering without materially delaying or jeopardizing the success of such offering (including the price per share of the Shares proposed to be sold in such offering) (such number of shares being referred to herein as the “ Demand Registration Maximum Number of Shares ”), the Company shall include in such offering: (i) first , all Registerable Securities requested to be included by all Holders on a pro rata basis based on the number of Registerable Securities Beneficially Owned by each such Holder without exceeding the Demand Registration Maximum Number of Shares and (ii)  second , to the extent that the Demand Registration Maximum Number of Shares has not been reached under the foregoing clause (i), up to the number of Registerable Securities to be issued and sold by the Company in such offering, if any, without exceeding the Demand Registration Maximum Number of Shares.
 
(e)              Underwriting Requests .  Any Demand Request for registration on Form S-1 or other long-form Registration Statement must be for an Underwritten Offering.  Upon such Demand Request, the Company shall have the right to select the underwriters and the managing underwriter (each shall be of recognized national standing) with the consent of the initiating Holder (by a majority of the Registerable Securities being registered by such initiating Holder), which consent shall not be unreasonably withheld.
 
 
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(f)             Effective Period of Registration Statements Pursuant to Demand Requests .  Upon the date of effectiveness of any Registration Statement filed pursuant to a Demand Request for an Underwritten Offering (other than a Shelf Registration), if such offering is priced promptly on or after such date, the Company shall use reasonable best efforts to keep such Registration Statement effective for a period equal to 60 days from such date (or if such Registration Statement is not effective for any period within such 60 days, such 60-day period shall be extended by the number of days during such period when such Registration Statement is not effective) or such shorter period that will terminate when all of the Registerable Securities covered by such Demand Request have been sold.
 
Section 3.               Piggyback Registrations .
 
(a)              Right to Piggyback .  If (i) the Company proposes to file a Registration Statement (whether or not for sale for its own account), (ii) the Company proposes to effect a Shelf Takedown from an already effective Shelf Registration of its equity securities or securities convertible into equity securities or (iii) a Demand Request is made to which the Company is required to give effect pursuant to Section 2 , the Company shall provide written notice to all Holders of such proposal or Demand Request within 10 days thereof and in any event at least 30 days prior to filing a Registration Statement pursuant to such proposal or Demand Request.  Subject to the restrictions of this Section 3 , each Holder shall have the right to include in such Registration Statement such number of Registerable Securities as such Holder requests; provided that the Company shall have the right to postpone or withdraw the filing of any such Registration Statement or Shelf Takedown as provided by this Agreement.
 
(b)              Priority on Piggyback Registrations .
 
(i)           Priority on Primary Piggyback Registrations .  If the Company registers Registerable Securities pursuant to clauses (i) or ( ii ) of Section 3(a) and the managing underwriters advise the Company that, in their opinion, the number of Registerable Securities proposed to be included in an Underwritten Offering in connection with such Registration Statement exceeds the number of Registerable Securities that can be sold in such offering without materially delaying or jeopardizing the success of such offering (including the price per share of the Shares proposed to be sold in such offering) (the “ Primary Piggyback Maximum Number of Shares ”), the Company shall include in such offering: (i) first , up to the number of Registerable Securities to be issued and sold by the Company in such offering, if any, without exceeding the Primary Piggyback Maximum Number of Shares and (ii) second , to the extent that the Primary Piggyback Maximum Number of Shares has not been reached under the foregoing clause (i), all Registerable Securities requested to be included by all Holders on a pro rata basis based on the number of Registerable Securities Beneficially Owned by each such Holder without exceeding the Primary Piggyback Maximum Number of Shares.
 
 
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(ii)           Priority on Secondary Piggyback Registrations .  If the Company registers Registerable Securities for any Holder pursuant to clause (iii) of Section 3(a) and the managing underwriters advise the Company that, in their opinion, the number of Registerable Securities proposed to be included in an Underwritten Offering in connection with such Registration Statement exceeds the number of Registerable Securities that can be sold in such offering without materially delaying or jeopardizing the success of such offering (including the price per share of the Shares proposed to be sold in such offering) (the “ Secondary Piggyback Maximum Number of Shares ”), the Company shall include in such offering: (i) first , all Registerable Securities requested to be included by all Holders on a pro rata basis based on the number of Registerable Securities Beneficially Owned by each such Holder without exceeding the Secondary Piggyback Maximum Number of Shares and (ii) second , to the extent that the Secondary Piggyback Maximum Number of Shares has not been reached under the foregoing clause (i), up to the number of Shares to be issued and sold by the Company in such offering, if any, without exceeding the Secondary Piggyback Maximum Number of Shares.
 
Section 4.                Shelf Takedowns .
 
(a)              Right to Effect a Shelf Takedown .  Holders holding Registerable Securities registered pursuant to a Shelf Registration shall be entitled, at any time and from time to time when the Shelf Registration is effective, to sell such Registerable Securities as are then registered pursuant to such Shelf Registration (each, a “ Shelf Takedown ”), but only upon not less than three days’ prior written notice to the Company (whether or not such takedown is underwritten).  No prior notice shall be required of any sale pursuant to a plan that complies with Rule 10b5-1 under the Exchange Act, provided that the Company has received a written copy of such plan in advance of the first sale thereunder. Holders holding Registerable Securities registered pursuant to a Shelf Registration shall each be entitled to request that a Shelf Takedown be an Underwritten Offering if, based on the then-current market prices, the number of Registerable Securities included in such Underwritten Offering would yield gross proceeds to all Participating Holders of at least $1 million.  Holders participating in the Shelf Takedown shall not be entitled to request that a Shelf Takedown be part of an Underwritten Offering within 30 days after the pricing date of any other Underwritten Offering effected pursuant to a Demand Request or Section 3(a) .  Each Holder shall give the Company prompt written notice of the consummation of a Shelf Takedown, whether or not part of an Underwritten Offering.
 
(b)              Priority on Underwritten Shelf Takedowns .  If, in conjunction with a Shelf Takedown conducted as an Underwritten Offering, the managing underwriters advise the Company that, in their opinion, the number of Registerable Securities proposed to be included in an Underwritten Offering in connection with such Shelf Takedown exceeds the number of Registerable Securities that can be sold in such offering without materially delaying or jeopardizing the success of such offering (including the price per share of the Shares proposed to be sold in such offering) (the “ Shelf Registration Maximum Number of Shares ”), the Company shall include in such offering: (i) first , all Registerable Securities requested to be included by all Holders on a pro rata basis based on the number of Registerable Securities Beneficially Owned by each such Holder without exceeding the Shelf Registration Maximum Number of Shares and (ii) second , to the extent that the Shelf Registration Maximum Number of Shares has not been reached under the foregoing clause (i), up to the number of Registerable Securities to be issued and sold by the Company in such offering, if any, without exceeding the Shelf Registration Maximum Number of Shares.
 
 
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(c)              Selection of Underwriters .  If any of the Registerable Securities are to be sold in a Shelf Takedown that is conducted as an Underwritten Offering, the Company shall have the right to select the underwriters and the managing underwriter (each shall be of recognized national standing) with the consent of the initiating Holder (by a majority of the Registerable Securities being registered by such initiating Holder), which consent shall not be unreasonably withheld.
 
(d)              Effective Period of Shelf Registrations .  The Company shall use reasonable best efforts to keep any Shelf Registration effective for a period of one year after the effective date of such Registration Statement (or if such Registration Statement is not effective for any period within such year, such one-year period shall be extended by the number of days during such period when such Registration Statement is not effective).
 
Section 5.                Suspension Events; Black-out Periods .
 
(a)              Suspension Events .  The Company may delay the requested filing or effectiveness of a Registration Statement in conjunction with a Demand Request for a period of up to 90 days from the date of such Demand Request, or withdraw any Registration Statement that has been filed, if at the time that such Demand Request is made (i) the Company engages or plans to engage in a registered offering as to which the Holders may include all of their Registerable Securities subject to such Demand Request and the Company has taken substantial steps (including selecting a managing underwriter, which shall be of recognized national standing, for such offering) and is proceeding with reasonable diligence to effect such offering and (ii) the Company reasonably and in good faith determines that the registration and distribution of Registerable Securities resulting from such Demand Request would adversely affect the Company or a business combination, tender offer, acquisition or other corporate event involving the Company that is proposed, initiated or announced by another Person beyond the control of the Company (each of the events listed in Subsections (i) and (ii) of this Section 5(a) , a “ Suspension Event ”).  The Company shall provide prompt written notice to the Holders making the Demand Request of any Suspension Event and any withdrawal of a Registration Statement pursuant to this Section 5(a) , including the reasons therefor.
 
(b)              Black-out Periods .  Following the effectiveness of a Registration Statement, the Participating Holder will not effect any sales of Shares pursuant to such Registration Statement at any time after they have received notice from the Company to suspend sales (i) as a result of a Suspension Event or (ii) so that the Company may correct or update the Registration Statement, which correction shall be promptly made.  Each Participating Holder may recommence effecting sales of Shares pursuant to the Registration Statement following further notice to such effect from the Company, which notice shall be given promptly after the conclusion or completion of any such Suspension Event, correction or update.
 
 
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Section 6.                 Lock-Up .
 
(a)             Subject to the provisions of this Section 6 , no Holder shall sell or otherwise transfer or dispose of any Shares pursuant to a public offering, a private placement, Rule 144 or otherwise for a period of time (the “ Lock-Up Period ”) if the Company has filed a Registration Statement in respect of an Underwritten Offering of the Company’s equity securities and the managing underwriter reasonably determines that such sales by such Persons would materially adversely affect such offering.
 
(b)             The Lock-Up Period shall not begin more than seven days before the date on which the Registration Statement is estimated in good faith by the Company to become effective, and shall not extend beyond 90 days following such effectiveness.
 
(c)              Section 6(a ) shall not apply to any Holder unless the Company’s directors and officers and all Holders of over 1% of the Registerable Securities of the Company agree to adhere to the Lock-Up Period specified in this Section 6 or are subject to restrictions which are substantially the same as the restrictions contained in this Section 6 .
 
(d)             Any discretionary waiver or termination of the requirements under this Section 6 made by the managing underwriter of an Underwritten Offering shall apply to each Holder of Registerable Securities on a pro rata basis in accordance with the number of Registerable Securities Beneficially Owned by such Holder immediately before such Underwritten Offering.
 
Section 7.                 Holdback Agreements .
 
The Company agrees not to effect any sale or distribution of any of its equity securities during the seven days prior to and during the 90 days beginning on the effective date of any Underwritten Offering pursuant to a Shelf Takedown or a Demand Request (except as part of any such Underwritten Offering or pursuant to registrations on Form S-8 or S-4 or any successor forms thereto) unless the underwriters managing such Underwritten Offering advise the Company or the Holders that the Company’s failure to do so will adversely affect the pricing of the offering.
 
Section 8.                 Registration Procedures .
 
(a)             Whenever any Holder requests that any Registerable Securities be registered pursuant to this Agreement, the Company shall use reasonable best efforts to effect, as soon as practical as provided herein, the registration and the sale of such Registerable Securities in accordance with the intended methods of disposition thereof, and, pursuant thereto, the Company shall, as soon as practical as provided herein:
 
 
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(i)           subject to the other provisions of this Agreement, use reasonable best efforts to prepare and file with the SEC a Registration Statement with respect to such Registerable Securities and cause such Registration Statement to become effective (unless it is automatically effective upon filing) and before filing a Registration Statement or Prospectus or any amendments or supplements thereto, furnish to each Participating Holder and the underwriters or other distributors, if any, copies of all such documents proposed to be filed, including documents incorporated by reference in the Prospectus and, if requested by any Participating Holder, one set of the exhibits incorporated by reference, and each Participating Holder and one counsel selected by Participating Holders holding a majority of Shares registered on such Registration Statement (a “ Holders’ Counsel ”) shall have five business days to review and comment on the Registration Statement and each such Prospectus (and each amendment or supplement thereto) before it is filed with the SEC, and each Participating Holder shall have the opportunity to object to any information pertaining to such Participating Holder that is contained therein within five business days of receipt of the documents proposed to be filed, and the Company will make the corrections reasonably requested by the Participating Holder(s) with respect to such information prior to filing any Registration Statement or Prospectus or any amendment or supplement thereto;
 
(ii)           use reasonable best efforts to prepare and file with the SEC such amendments and supplements to such Registration Statement and the Prospectus used in connection therewith as may be necessary to comply with the applicable requirements of the Securities Act and to keep such Registration Statement effective for the relevant period required hereunder, but in any case (other than a Shelf Registration) no longer than is necessary to complete the distribution of Registerable Securities covered by such Registration Statement, and to comply with the applicable requirements of the Securities Act with respect to the disposition of all Registerable Securities covered by such Registration Statement during such period in accordance with the intended methods of disposition set forth in such Registration Statement;
 
(iii)          use reasonable best efforts to obtain the withdrawal of any order suspending the effectiveness of any Registration Statement or the lifting of any suspension of the qualification or exemption from qualification of any Registerable Securities for sale in any jurisdiction in the United States;
 
(iv)          furnish to all Participating Holders and each managing underwriter, if any, without charge, conformed copies of each Registration Statement and amendment thereto and copies of each supplement thereto promptly after they are filed with the SEC and deliver, without charge, to such Persons such number of copies of the preliminary and final Prospectus and any supplement thereto as the Participating Holder(s) may reasonably request in order to facilitate the disposition of the Registerable Securities covered by such Registration Statement in conformity with the requirements of the Securities Act;
 
 
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(v)          use reasonable best efforts to register or qualify such Registerable Securities under such other securities or “blue sky” laws of such U.S. jurisdictions as the Participating Holders reasonably request and continue such registration or qualification in effect in such jurisdictions for as long as the applicable Registration Statement may be required to be kept effective under this Agreement ( provided that the Company will not be required to (A) qualify generally to do business in any jurisdiction where it would not otherwise be required to qualify but for this Subsection (v) , (B) subject itself to taxation in any such jurisdiction or (C) consent to general service of process in any such jurisdiction);
 
(vi)          notify each Participating Holder and each distributor of such Registerable Securities, at any time when a Prospectus relating thereto is required under the Securities Act to be delivered by such distributor, of the occurrence of any event as a result of which the Prospectus included in such Registration Statement contains an untrue statement of a material fact or omits a material fact necessary to make the statements therein not misleading, and, at the request of any Participating Holder, the Company shall use reasonable best efforts to prepare, as soon as practical, a supplement or amendment to such Prospectus so that, as thereafter delivered to the purchasers of such Registerable Securities, such Prospectus shall not contain an untrue statement of a material fact or omit to state any material fact necessary to make the statements therein not misleading;
 
(vii)         in the case of an Underwritten Offering, enter into an underwriting agreement containing such provisions (including provisions for indemnification, lockups, opinions of counsel and comfort letters) as are customary and reasonable for an offering of such kind, and take all such other customary and reasonable actions as the managing underwriters of such offering may request in order to facilitate the disposition of such Registerable Securities (including making members of senior management of the Company available to participate in “road-show” and other customary marketing activities);
 
(viii)        in the case of an Underwritten Offering, and to the extent not prohibited by applicable law or pre-existing applicable contractual restrictions, (1) make reasonably available upon reasonable notice and during regular business hours, for inspection by the Participating Holder(s), Holders’ Counsel, the managing underwriters of such offering and one attorney and one accountant for such managing underwriter, pertinent corporate documents and financial and other records of the Company and its Subsidiaries and controlled Affiliates, (2) cause the Company’s officers and employees to supply information reasonably requested by the Participating Holder(s) or such managing underwriters or attorney in connection with such offering and (3) make the Company’s independent accountants available for any such managing underwriters’ due diligence; provided , however , that such records and other information shall be subject to such confidential treatment as is customary for underwriters’ due diligence reviews and; provided , further , that, unless the disclosure of such records is necessary to avoid or correct a misstatement or omission in the Registration Statement or otherwise to comply with federal securities laws or the release of such records is ordered pursuant to a subpoena or other order from a court of competent jurisdiction, the Company shall not be required to provide any information under this Subsection (viii) if (1) the Company believes, after consultation with counsel for the Company, that to do so would cause the Company to forfeit an attorney-client privilege that was applicable to such information or (2) if either (A) the Company has requested and been granted from the SEC confidential treatment of such information contained in any filing with the SEC or documents provided supplementally or otherwise or (B) the Company reasonably determines in good faith that such records are confidential and so notifies the Persons requesting the records in writing unless, prior to furnishing any such information with respect to (1) or (2), such Person requesting such information agrees to enter into a confidentiality agreement in customary form and subject to customary exceptions; and provided , further , that each such Person agrees that it will, upon learning that disclosure of such records is sought in a court of competent jurisdiction, give notice to the Company and allow the Company, at its expense, to undertake appropriate action and to prevent disclosure of the records deemed confidential;
 
 
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(ix)          use reasonable best efforts to cause all such Registerable Securities to be listed on each securities exchange (if any) selected by the Holders holding at least a majority of the Registerable Securities;
 
(x)           provide a transfer agent and registrar for all such Registerable Securities not later than the effective date of such Registration Statement and, a reasonable time before any proposed sale of Registerable Securities pursuant to a Registration Statement, provide the transfer agent with printed certificates for the Registerable Securities to be sold;
 
(xi)          make generally available to its security holders a consolidated earnings statement (which need not be audited) for a period of 12 months beginning after the effective date of the Registration Statement as soon as reasonably practicable after the end of such period, which earnings statement shall satisfy the requirements of an earnings statement under Section 11(a) of the Securities Act and Rule 158 thereunder, and which requirement will be deemed to be satisfied if the Company timely files complete and accurate information on Forms 10-Q, 10-K and 8-K under the Exchange Act; and
 
(xii)         as promptly as practicable notify the Participating Holder(s) and the managing underwriters of any Underwritten Offering, if any:
 
(1)           when the Registration Statement, any pre-effective amendment, the Prospectus or any Prospectus supplement or any post-effective amendment to the Registration Statement has been filed and, with respect to the Registration Statement or any post-effective amendment, when the same has become effective;
 
(2)           of any request by the SEC for amendments or supplements to the Registration Statement or the Prospectus or for any additional information regarding any Participating Holder;
 
 
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(3)           of the notification to the Company by the SEC of its initiation of any proceeding with respect to the issuance by the SEC of any stop order suspending the effectiveness of the Registration Statement; and
 
(4)           of the receipt by the Company of any notification with respect to the suspension of the qualification of any Registerable Securities for sale under the applicable securities or “blue sky” laws of any jurisdiction; and
 
keep Holders’ Counsel reasonably apprised as to the intention and progress of the Company with respect to any Registration Statement hereunder, including by providing Holders’ Counsel with copies of all written correspondence with the SEC in connection with any Registration Statement or Prospectus filed hereunder.
 
(b)             The Company shall ensure that (i) no Registration Statement (including any amendments thereto) shall contain any untrue statement of a material fact or omit to state a material fact required to be stated therein, or necessary to make the statements therein not misleading, and (ii) no Prospectus (including any supplements thereto) shall contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements therein, in light of the circumstances under which they were made, not misleading, in each case, except for any untrue statement or alleged untrue statement of a material fact or omission or alleged omission of a material fact made in reliance on and in conformity with written information furnished to the Company by or on behalf of the Holder(s) or any underwriter or other distributor specifically for use therein.
 
(c)             At all times after the Company has filed a Registration Statement with the SEC pursuant to the requirements of the Securities Act, the Company shall use reasonable best efforts to continuously maintain in effect the Registration Statement for the relevant period required hereunder under Section 12 of the Exchange Act and to file all reports required to be filed by it under the Securities Act and the Exchange Act and the rules and regulations adopted by the SEC thereunder, all to the extent required to enable the Holder(s) to be eligible to sell Registerable Securities pursuant to Rules 144 and 144A under the Securities Act.
 
(d)             The Company may require the Participating Holder(s) and each distributor of Registerable Securities as to which any registration is being effected to furnish to the Company any other information regarding such Person and the distribution of such securities as the Company may from time to time reasonably request.
 
(e)             The Company may prepare and deliver an issuer free-writing prospectus (as such term is defined in Rule 405 under the Securities Act) in lieu of any supplement to a prospectus, and references herein to any “supplement” to a Prospectus shall include any such issuer free-writing prospectus.  Neither any Participating Holder nor any other seller of Registerable Securities may use a free-writing prospectus to offer or sell any such shares without the Company’s prior written consent.
 
 
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(f)             It is understood and agreed that any failure of the Company to file a Registration Statement or any amendment or supplement thereto or to cause any such document to become or remain effective or usable within or for any particular period of time as provided in this Agreement, due to reasons that are not reasonably within its control, or due to any refusal of the SEC to permit a Registration Statement or prospectus to become or remain effective or to be used because of unresolved SEC comments thereon (or on any documents incorporated therein by reference) despite the Company’s good faith and diligent efforts to resolve those comments, shall not be a breach of this Agreement. However, neither shall any such failure relieve the Company of its obligations hereunder to use reasonable best efforts to remedy such failure.
 
Section 9.               Registration Expenses .
 
(a)            The Company shall pay all customary fees and expenses incident to the Company’s performance of or compliance with this Agreement, including all registration and filing fees, fees and expenses of compliance with securities or “blue sky” laws, Financial Industry Regulatory Authority fees, exchange listing fees, printing expenses, transfer agent’s and registrar’s fees, cost of distributing Prospectuses in preliminary and final form as well as any supplements thereto, and all reasonable fees and disbursements of one counsel for all Holders participating in the offering, counsel for the Company and all independent certified public accountants and other Persons retained by the Company other than any underwriting discounts or commissions attributable to the sale of Shares (collectively, “ Registration Expenses ”).  All underwriting discounts and commissions attributable to the sale of Shares shall be paid by the Holder(s) of the relevant Shares.
 
(b)            The obligation of the Company to pay all Registration Expenses shall apply irrespective of whether a registration, once properly demanded or requested, if applicable, becomes effective, is withdrawn or suspended, is converted to another form of registration and irrespective of when any of the foregoing shall occur.
 
Section 10.              Registration Rights of Other Persons; Transfers of Rights .
 
(a)              Superior Registration Rights .  The Company shall not grant to any Person with respect to any equity securities of the Company, or any securities convertible into or exchangeable or exercisable for any equity securities of the Company, registration rights that have terms more favorable than the registration rights granted to the Holders in this Agreement unless similar rights are granted to the Holders.
 
(b)              Subsequent Registration Rights .  The Company shall not grant to any Person registration rights unless the rights are consistent with the provisions of this Agreement.  The Company shall not grant to any Person the right to request the Company to register any securities other than securities of the same class as the Registerable Securities being registered pursuant to a Demand Request.
 
(c)              Transfers by Holders . The Holders can transfer their rights under this Agreement only in connection with a transfer of Shares and only if the transferee agrees in writing to be bound by this Agreement in the same capacity as the transferor (and, for the sake of clarity, such transferee shall be entitled to all rights of such transferor) with respect to such transferred Shares, as applicable.  This Section 10(c) shall apply to all future permitted transfers of the Shares.
 
 
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Section 11.              Indemnification .
 
(a)              Indemnification by the Company .  The Company shall indemnify, to the fullest extent permitted by law, each Holder, its Affiliates and each Person who controls such Holder (within the meaning of the Securities Act) and their respective officers and directors against all losses, claims, damages, liabilities and expenses arising out of or based upon any untrue or alleged untrue statement of material fact contained in any Registration Statement, Prospectus or preliminary Prospectus or any amendment thereof or supplement thereto or any omission or alleged omission of a material fact required to be stated therein or necessary to make the statements therein not misleading or any violation or alleged violation by the Company of the Securities Act, the Exchange Act or applicable “blue sky” laws, except insofar as the same (i) are made in reliance and in conformity with information relating to such Holder furnished in writing to the Company by such Holder expressly for use therein or (ii) are caused by such Holder’s failure to deliver to such Holder’s immediate purchaser a copy of the Registration Statement or Prospectus or any amendments or supplements thereto (if the same was required by applicable law to be so delivered) after the Company has furnished such Holder with a sufficient number of copies of the same.  In connection with an Underwritten Offering, the Company shall indemnify such underwriters, each Person who controls such underwriters (within the meaning of the Securities Act) and their respective officers and directors to the same extent as provided above with respect to the indemnification of the Holders.  The indemnification provided for under this Section 11(a) shall remain in full force and effect regardless of any investigation made by or on behalf of the Holders, their Affiliates and each Person who controls such Holders (within the meaning of the Securities Act) and their respective officers and directors and shall survive the transfer of the Registerable Securities by the Holders pursuant to Section 10 .
 
(b)              Indemnification by the Holders .  In connection with any Registration Statement in which there are Participating Holders, each such Participating Holder shall furnish to the Company in writing such information as the Company reasonably requests for use in connection with any such Registration Statement or Prospectus and shall indemnify, severally and not jointly, to the fullest extent permitted by law, the Company, its Affiliates and each Person who controls the Company (within the meaning of the Securities Act) and their respective officers and directors against all losses, claims, damages, liabilities and expenses arising out of or based upon any untrue or alleged untrue statement of material fact contained in the Registration Statement, Prospectus or preliminary Prospectus or any amendment thereof or supplement thereto or any omission or alleged omission of a material fact required to be stated therein or necessary to make the statements therein not misleading, but only to the extent that the same are made in reliance and in conformity with information relating to such Holder furnished in writing to the Company by such Holder expressly for use therein or caused by such Holder’s failure to deliver to such Holder’s immediate purchaser a copy of the Registration Statement or Prospectus or any amendments or supplements thereto (if the same was required by applicable law to be so delivered) after the Company has furnished such Holder with a sufficient number of copies of the same; provided , however , that the liability of each such Holder shall be in proportion to and limited to the net amount received by such Holder from the sale of Registerable Securities pursuant to such Registration Statement.  The indemnification provided for under this Agreement shall remain in full force and effect regardless of any investigation made by or on behalf of the indemnified Person or any officer, director or controlling Person of such indemnified Person and shall survive the transfer of securities.
 
 
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(c)              Indemnification Procedures . Any Person entitled to indemnification hereunder shall (i) give prompt written notice to the indemnifying party of any claim with respect to which it seeks indemnification and (ii) unless in such indemnified party’s reasonable judgment a conflict of interest between such indemnified and indemnifying parties may exist with respect to such claim, permit such indemnifying party to assume the defense of such claim with counsel reasonably satisfactory to the indemnified party.  If such defense is assumed, the indemnifying party shall not be subject to any liability for any settlement made by the indemnified party without its consent (so long as such consent is not withheld unreasonably).  An indemnifying party who is not entitled to, or elects not to, assume the defense of a claim shall not be obligated to pay the fees and expenses of more than one counsel for all parties indemnified by such indemnifying party with respect to such claim, unless in the reasonable judgment of any indemnified party there may be one or more legal or equitable defenses available to such indemnified party that are in addition to or may conflict with those available to another indemnified party with respect to such claim.  Failure to give prompt written notice shall not release the indemnifying party from its obligations hereunder except to the extent such party is materially prejudiced thereby.
 
(d)              Contribution .  If the indemnification provided for, in, or pursuant to, this Section 11 is due in accordance with the terms hereof but is held by a court to be unavailable or unenforceable in respect of any losses, claims, damages, liabilities or expenses referred to herein (except, for purposes of clarity, any exclusions to indemnification expressly provided for in Section 11(a) or ( b )), then each applicable indemnifying party, in lieu of indemnifying such indemnified party, shall contribute to the amount paid or payable by such indemnified party as a result of such losses, claims, damages, liabilities or expenses in such proportion as is appropriate to reflect the relative fault of the indemnifying party, on the one hand, and of the indemnified party, on the other, in connection with the statements or omissions that result in such losses, claims, damages, liabilities or expenses as well as any other relevant equitable considerations; provided that no Holder shall be required to contribute more than its pro rata share of any such contribution.  The relative fault of the indemnifying party, on the one hand, and of the indemnified party, on the other, shall be determined by reference to, among other things, whether the untrue or alleged untrue statement of a material fact or the omission or alleged omission to state a material fact relates to information supplied by the indemnifying party or by the indemnified party, and by such party’s relative intent, knowledge, access to information and opportunity to correct or prevent such statement or omission.  In no event shall the liability of any selling Holder be greater in amount than the amount of net proceeds received by such Holder upon such sale or the amount that such indemnifying party would have been obligated to pay by way of indemnification if the indemnification provided for under Section 11(a) or ( b ) had been available under the circumstances.
 
 
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Section 12.              Participation in Underwritten Offerings .
 
No Person (including the Holders) may participate in any Underwritten Offering pursuant to a registration effected hereunder unless such Person (a) agrees to sell such Person’s Registerable Securities on the basis provided in any underwriting arrangements approved by the initiating Holders (by a majority of the Registerable Securities that are being registered by such initiating Holders), in the case of any Underwritten Offering pursuant to a Demand Request or Shelf Takedown, or by the Company, in any other case and (b) completes and executes all customary questionnaires, customary powers of attorney, customary indemnities, customary underwriting agreements, customary lock-ups and other customary documents reasonably required under the terms of such underwriting arrangements; provided , that no Holder of Registerable Securities included in any Underwritten Offering shall be required to make any representations or warranties to the Company or the underwriters (other than representations and warranties regarding such Holder, such Holder’s ownership of its Shares to be sold in the Underwritten Offering and such Holder’s intended method of distribution) or to undertake any indemnification obligations to the Company or the underwriters with respect thereto, except as otherwise provided in Section 11 .
 
Section 13.              Securities Act Restrictions .
 
The Registerable Securities are restricted securities under the Securities Act and may not be offered or sold except pursuant to an effective Registration Statement or an available exemption from registration under the Securities Act.  Accordingly, the Holders shall not, directly or through others, offer or sell any Registerable Securities except pursuant to a Registration Statement as contemplated herein or pursuant to Rule 144 or another exemption from registration under the Securities Act, if available.  Prior to any transfer of Registerable Securities other than pursuant to an effective Registration Statement, the Holder seeking to transfer Registerable Securities shall notify the Company of such transfer and the Company may require the Holder to provide, prior to such transfer, such evidence that the transfer will comply with the Securities Act as the Company may reasonably request.  The Company may impose stop-transfer instructions with respect to any Registerable Securities that are to be transferred in contravention of this Agreement. Any certificates representing the Registerable Securities may bear a legend (and the Company’s share registry may bear a notation) referencing the restrictions on transfer contained in this Agreement, until such time as such securities have ceased to be, or are to be transferred in a manner that results in their ceasing to be, Registerable Securities.  The legend will be in substantially the following form:
 
“THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AND HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE SALE OR DISTRIBUTION THEREOF. NO SUCH SALE OR DISTRIBUTION MAY BE EFFECTED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO OR AN OPINION OF COUNSEL IN A FORM REASONABLY SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED UNDER THE SECURITIES ACT OF 1933.
 
 
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THE SHARES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO THE MERGER AGREEMENT AND PLAN OF REORGANIZATION, DATED AS OF JUNE 12, 2013, BY AND AMONG ASCEND ACQUISITION CORP., ASCEND MERGER SUB, LLC, ASCEND MERGER SUB, INC., KITARA MEDIA, LLC, NEW YORK PUBLISHING GROUP, INC. AND THOSE CERTAIN SECURITYHOLDERS PARTY THERETO (AS IT MAY BE AMENDED AND SUPPLEMENTED FROM TIME TO TIME, THE “MERGER AGREEMENT”). THE MERGER AGREEMENT CONTAINS, AMONG OTHER THINGS, CERTAIN PROVISIONS RELATING TO THE TRANSFER OF THE SHARES SUBJECT TO SUCH MERGER AGREEMENT. NO TRANSFER, SALE, DISTRIBUTION, ASSIGNMENT, PLEDGE, HYPOTHECATION OR OTHER DISPOSITION OF THE SHARES REPRESENTED BY THIS CERTIFICATE, DIRECTLY OR INDIRECTLY, MAY BE MADE EXCEPT IN ACCORDANCE WITH THE PROVISIONS OF THE MERGER AGREEMENT. THE HOLDER OF THIS CERTIFICATE, BY ACCEPTANCE OF THIS CERTIFICATE, AGREES TO BE BOUND BY ALL SUCH PROVISIONS OF THE MERGER AGREEMENT.”
 
Subject to the provisions of this Section 13 , the Company will replace any such legended certificates with unlegended certificates promptly upon request by any Holder in order to facilitate a lawful transfer or at any time after such shares cease to be Registerable Securities or are exempt from registration under the Securities Act.
 
Section 14.              Miscellaneous .
 
(a)       Notices .  Whenever notice is required or permitted by this Agreement to be given, such notice shall be in writing and given in accordance with this Section 14 (a) .  Each proper notice shall be effective upon any of the following: (i) personal delivery to the recipient, (ii) when telecopied or emailed to the recipient if the telecopy is promptly confirmed by automated or telephone confirmation thereof or if the email is promptly confirmed by email or telephone confirmation thereof or (iii) one business day after being sent to the recipient by reputable overnight courier service (charges prepaid).  Notice to the Company or any Holder shall be sent to such Person at the applicable address set forth below:
 
If to the Company:

Ascend Acquisition Corp.
525 Washington Avenue
26 th Floor
Jersey City, NJ  07310
Telephone:  201-539-2201
 
 
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With a copy to (which shall not constitute notice):

Graubard Miller
405 Lexington Avenue
New York, New York 10174-1901
Telephone: 212-818-8661
Telecopy: 212-818-8881
Attention: David Alan Miller
Email: dmiller@graubard.com

If to the Signing Holders:

Selling Source, LLC
c/o London Bay Capital, LLC
15 Funston Street
San Francisco, CA 94104
Telephone: (415) 292-1700
Telecopy:  (415) 962-0762
Attention:  Sam Humphreys

With a copy to (which shall not constitute notice):

Sullivan & Cromwell LLP
125 Broad Street
New York, NY  10004
Attention:  Scott D. Miller
Telephone: 212-558-3109
Telecopy: 212-291-9101
Email: MillerSC@sullcrom.com

and

Robert S.K. Regular
C/o Kitara Media, LLC
525 Washington Avenue
26 th Floor
Jersey City, NJ  07310
Telephone:  201-539-2201
Email:  bob@kitaramedia.com
                                
Any party may change the address or the Persons to whom notices or copies hereunder shall be directed by providing written notice of such change to the other parties hereto in accordance with this Section 14(a) .
 
 
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(b)              Amendment; Waiver .  This Agreement may be amended only by an instrument in writing signed by the Company and the Holders party to this Agreement holding a majority of all Shares on a fully diluted basis held by such Holders.  This Agreement and any provision hereof may be waived as to any party against whom the waiver is to be effective only by a writing signed by such party.  The failure of any party to enforce any of the provisions of this Agreement shall in no way be construed as a waiver of such provisions and shall not affect the right of such party thereafter to enforce each and every provision of this Agreement in accordance with its terms.
 
(c)              Entire Agreement .  This Agreement contains the entire agreement between the parties hereto with respect to the subject matter hereof and supersedes and replaces all other prior agreements, written or oral, among the parties hereto with respect to the subject matter hereof.
 
(d)              Governing Law; Submission to Jurisdiction; Selection of Forum; Waiver of Trial by Jury .  This Agreement shall be governed by and construed in accordance with the laws of the State of New York (including Section 5-1401 of the New York General Obligations Law) without regard to principles of conflicts of law thereof. Each party agrees that it shall bring any action, suit, demand or proceeding (including counterclaims) in respect of any claim arising out of or related to this Agreement or the transactions contemplated hereby, exclusively in the United States District Court for the Southern District of New York or any New York State court, in each case, sitting in the borough of Manhattan (the “ Chosen Courts ”), and solely in connection with claims arising under this Agreement or the transactions contemplated hereby (i) irrevocably submits to the exclusive jurisdiction of the Chosen Courts, (ii) waives any objection to laying venue in any such action, suit, demand or proceeding in the Chosen Courts, (iii) waives any objection that the Chosen Courts are an inconvenient forum or do not have jurisdiction over any party and (iv) agrees that service of process upon such party in any such action, suit, demand or proceeding shall be effective if notice is given in accordance with Section 14(a) .  Each party irrevocably waives any and all right to trial by jury in any action, suit, demand or proceeding (including counterclaims) arising out of or related to this Agreement or the transactions contemplated hereby.
 
(e)              Counterparts .  This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, and all of which shall constitute one and the same Agreement.
 
(f)              Successors and Assigns .  Except as otherwise expressly provided herein, this Agreement shall be binding upon and benefit the Company, each Holder and their respective successors and permitted assigns.
 
(g)              Headings .  The heading references herein and the table of contents hereof are for convenience purposes only, and shall not be deemed to limit or affect any of the provisions hereof.
 
 
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(h)              Severability .  The provisions of this Agreement shall be deemed severable and the invalidity or unenforceability of any provision shall not affect the validity or enforceability of the other provisions hereof.  If any provision of this Agreement, or the application thereof to any Person or any circumstance, is invalid or unenforceable, (i) a suitable and equitable provision shall be substituted therefor in order to carry out, so far as may be valid and enforceable, the intent and purpose of such invalid or unenforceable provision and (ii) the remainder of this Agreement and the application of such provision to other Persons or circumstances shall not be affected by such invalidity or unenforceability, nor shall such invalidity or unenforceability affect the validity or enforceability of such provision, or the application thereof, in any other jurisdiction.

[ Signature page follows .]
 
 
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IN WITNESS WHEREOF, this Registration Rights Agreement has been duly executed by each of the parties hereto as of the date first written above.
 
 
ASCEND ACQUISITION CORP.
   
 
By:
/s/ Craig dos Santos
   
Name: Craig dos Santos
   
Title: Chief Executive Officer

 
SELLING SOURCE, LLC
   
 
By:
/s/ Sam Humphreys
   
Name: Sam Humphreys
   
Title: Chairman
 
 
/s/ Robert Regular
 
Robert Regular
 
[ Signature  page to Registration Rights Agreement ]
 
 
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Exhibit 10.2
 
ESCROW AGREEMENT
 
ESCROW AGREEMENT (“ Agreement ”) dated July 1, 2013 by and among Ascend Acquisition Corp., a Delaware corporation (“ Ascend ”), Sam Humphreys and Robert Regular, acting as the representatives (the “ Representatives ”) of the former sole member (“ Kitara Member ”) of Kitara Media, LLC, a Delaware limited liability company (“ Kitara Media ”), and the former sole stockholder (“ NYPG Stockholder ” together with the Kitara Member, the “ Signing Holders ”) of New York Publishing Group, Inc., a Delaware corporation (“ NYPG ”), Jonathan J. Ledecky, acting as the committee (the “ Committee ”) representing the interests of Ascend, and Continental Stock Transfer & Trust Company, as escrow agent (the “ Escrow Agent ”).  Capitalized terms used herein that are not otherwise defined herein shall have the meanings ascribed to them in the Merger Agreement (as defined below).
 
Ascend, Ascend Merger Sub, LLC (“ Merger Sub LLC ”), Ascend Merger Sub, Inc. (“ Merger Sub Inc. ”), Kitara Media, NYPG and the Signing Holders are parties to the Merger Agreement and Plan of Reorganization, dated as of June 12, 2013 (the “ Merger Agreement ”), pursuant to which (i) Merger Sub LLC has merged with and into Kitara Media with Kitara Media surviving the merger and becoming a wholly-owned subsidiary of Ascend and (ii) Merger Sub Inc. has merged with and into NYPG with NYPG surviving the merger and becoming a wholly-owned subsidiary of Ascend.  Pursuant to the Merger Agreement, Ascend is to be indemnified in certain respects by the Signing Holders and the Signing Holders are to be indemnified in certain respects by Ascend.  The parties desire to establish an escrow fund as collateral security for the foregoing indemnification obligations.  The Representatives have been designated pursuant to the Merger Agreement to represent the Signing Holders and each Permitted Transferee (as hereinafter defined) of the Signing Holders (the Signing Holders and all such Permitted Transferees are hereinafter referred to collectively as the “ Owners ”), and to act on their behalf for purposes of this Agreement.
 
The parties agree as follows:
 
1.             (a)         Concurrently with the execution hereof, an aggregate of 3,000,000 shares of Ascend Common Stock issued to the Signing Holders and delivered to them at the Closing pursuant to the Merger Agreement, which shall be allocated among the Signing Holders in accordance with the allocation set forth on Schedule 1(a) attached hereto,   together with five (5) stock powers signature medallion guaranteed from each Signing Holder separate from the share certificates executed in blank by each such Signing Holder, shall be delivered to the Escrow Agent to be held in escrow pursuant to the terms of this Agreement and Section 1.10   of the Merger Agreement.  The shares of Ascend Common Stock represented by the stock certificates so delivered to the Escrow Agent are herein referred to in the aggregate as the “ Escrow Fund .”  The Escrow Agent shall maintain a separate account for each Signing Holder, and, subsequent to any transfer permitted pursuant to Paragraph 1(e) hereof, each Owner’s, portion of the Escrow Fund.
 
(b)         The parties hereby appoint the Escrow Agent to act, and the Escrow Agent hereby agrees to act, as escrow agent and to hold, safeguard and disburse the Escrow Fund solely pursuant to the terms and conditions hereof.  The Escrow Agent shall treat the Escrow Fund as a trust fund in accordance with the terms of this Agreement and not as the property of Ascend. The Escrow Agent’s duties hereunder shall terminate upon its distribution of the entire Escrow Fund in accordance with this Agreement.
 
 
1

 
 
(c)         Except as herein provided, the Owners shall retain all of their rights as stockholders of Ascend with respect to the shares of Ascend Common Stock constituting the Escrow Fund during the period the Escrow Fund is held by the Escrow Agent (the “ Escrow Period ”), including, without limitation, the right to vote their shares of Ascend Common Stock included in the Escrow Fund.
 
(d)         During the Escrow Period, all dividends payable in cash with respect to the shares of Ascend Common Stock then contained in the Escrow Fund shall be paid to the Owners, but all dividends payable in shares or other non-cash property (“ Non-Cash Dividends ”) shall be delivered to the Escrow Agent to hold in accordance with the terms hereof.  As used herein, the term “Escrow Fund” shall be deemed to include the Non-Cash Dividends distributed thereon, if any.
 
(e)         During the Escrow Period, no sale, transfer or other disposition may be made of any of the shares of Ascend Common Stock in the Escrow Fund except (i) to a “Permitted Transferee” (as hereinafter defined), (ii) by virtue of the laws of descent and distribution upon death of any Owner, or (iii) pursuant to a qualified domestic relations order; provided, however, that such permitted transfers may be implemented only upon the respective transferee’s written agreement to be bound by the terms and conditions of this Agreement.   As used in this Agreement, the term “ Permitted Transferee ” shall include: (x) members of a Signing Holder’s “Immediate Family” (as hereinafter defined); (y) an entity in which (A) a Signing Holder and/or members of a Signing Holder’s Immediate Family beneficially own 100% of such entity’s voting and non-voting equity securities, or (B) a Signing Holder and/or a member of such Signing Holder’s Immediate Family is a general partner and in which such Signing Holder and/or members of such Signing Holder’s Immediate Family beneficially own 100% of all capital accounts of such entity; and (z) a revocable trust established by a Signing Holder during his lifetime for the benefit of such Signing Holder or for the exclusive benefit of all or any of such Signing Holder’s Immediate Family.   As used in this Agreement, the term “ Immediate Family ” means, with respect to any Signing Holder, a spouse, lineal descendants, the spouse of any lineal descendant, and brothers and sisters (or a trust, all of whose current beneficiaries are members of an Immediate Family of the Signing Holder).  In connection with and as a condition to each permitted transfer, the Permitted Transferee shall deliver to the Escrow Agent a stock power signature medallion guaranteed separate from the stock certificate executed by the transferring Signing Holder or where applicable, an order of a court of competent jurisdiction, evidencing the transfer of shares to the Permitted Transferee, together with five (5) stock powers signature medallion guaranteed separate from the stock certificate executed in blank by the Permitted Transferee with respect to the shares transferred to the Permitted Transferee.  Upon receipt of such documents, the Escrow Agent shall deliver to Ascend’s transfer agent the original share certificate out of which the assigned shares are to be transferred, together with the executed stock power signature medallion guaranteed separate from the share certificate executed by the transferring stockholder, or a copy of the applicable court order, and shall request that Ascend issue new certificates representing (m) the number of shares, if any, that continue to be owned by the transferring Signing Holder, and (n) the number of shares owned by the Permitted Transferee as the result of such transfer.  Ascend, the transferring Signing Holder and the Permitted Transferee shall cooperate in all respects with the Escrow Agent in documenting each such transfer and in effectuating the result intended to be accomplished thereby.  During the Escrow Period, no Owner shall pledge or grant a security interest in such Owner’s shares of Ascend Common Stock included in the Escrow Fund or grant a security interest in such Owner’s rights under this Agreement.
 
 
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2.             (a)         Ascend, acting through the Committee, which has been appointed by Ascend to take all necessary actions and make all decisions on behalf of Ascend with respect to its rights to indemnification under Article VIII of the Merger Agreement, and Signing Holders, acting through either or both of the Representatives, which have been appointed by Signing Holders to take all necessary actions and make all decisions on behalf of the Signing Holders with respect to their rights to indemnification under Article VIII of the Merger Agreement, may make a claim for indemnification pursuant to the Merger Agreement (“ Indemnification Claim ”) against the Escrow Fund by giving notice (a “ Notice ”) to the Representatives in the case of a claim made by Ascend and to the Committee in the case of a claim made by either or both Representatives (either party against whom a claim is being made the “ Indemnifying Party ”) (with a copy to the Escrow Agent), specifying (i) a brief description of the nature of the Indemnification Claim, (ii) the total amount of the actual out-of-pocket Loss or the anticipated potential Loss (including any costs or expenses which have been or may be reasonably incurred in connection therewith), and (iii) whether such Loss may be covered (in whole or in part) under any insurance and the estimated amount of such Loss which may be covered under such insurance.  The Committee or Representative(s) giving Notice (the “ Claimant ”) also shall deliver to the Escrow Agent (with a copy to the Indemnifying Party), concurrently with its delivery to the Escrow Agent of the Notice, a certification as to the date on which the Notice was delivered to the Indemnifying Party.
 
(b)         If the Indemnifying Party shall give a notice to the Claimant (with a copy to the Escrow Agent) (a “ Counter Notice ”), within 30 days following the date of receipt (as specified in the Claimant’s certification) by the Representatives of a copy of the Notice, disputing (i) the amount of actual out-of-pocket or anticipated potential Loss specified in the Notice, (ii) whether the Indemnification Claim is indemnifiable under the Merger Agreement, or (iii) whether such Loss is covered (in whole or in part) under any insurance and the estimated amount of such Loss which is covered, the Committee and the Representatives shall attempt to resolve such dispute by voluntary settlement as provided in paragraph 2(c) below. If no Counter Notice with respect to an Indemnification Claim is received by the Escrow Agent from the Indemnifying Party within such 30-day period, the Indemnification Claim shall be deemed to be an Established Claim (as hereinafter defined) for purposes of this Agreement.
 
(c)         If the Indemnifying Party delivers a Counter Notice to the Escrow Agent, the Claimant and the Indemnifying Party shall, during the period of 60 days following the delivery of such Counter Notice or such greater period of time as the parties may agree to in writing (with a copy to the Escrow Agent), attempt to resolve the dispute with respect to which the Counter Notice was given.  If the Claimant and the Indemnifying Party shall reach a settlement with respect to any such dispute, they shall jointly deliver written notice of such settlement to the Escrow Agent specifying the terms thereof.  If the Claimant and the Indemnifying Party shall be unable to reach a settlement with respect to a dispute, such dispute shall be resolved by arbitration pursuant to paragraph 2(d) below.
 
 
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(d)         If the Claimant and the Indemnifying Party cannot resolve a dispute prior to expiration of the 60-day period referred to in paragraph 2(c) above (or such longer period as the parties may have agreed to in writing), then such dispute shall be submitted (and either party may submit such dispute) to a single arbitrator for arbitration before the American Arbitration Association (“ AAA ”) in accordance with its rules. The Claimant and the Indemnifying Party shall attempt to agree upon an arbitrator; if they shall be unable to agree upon an arbitrator within 10 days after the dispute is submitted for arbitration, then either the Claimant or the Indemnifying Party, upon written notice to the other, may apply for appointment of such single arbitrator by the AAA in accordance with its rules.  Each party shall pay its own fees and expenses for the arbitration, except that any costs and charges by the AAA and any fees of the arbitrator for his services shall be assessed against the losing party by the arbitrator.  The arbitrator shall render his decision within 90 days after his appointment.  Such decision and award shall be in writing and shall be final and conclusive on the parties, and counterpart copies thereof shall be delivered to each of the parties.  Judgment may be obtained on the decision of the arbitrator so rendered in any court having jurisdiction, and may be enforced in any such court.  If the arbitrator shall fail to render his decision or award within such 90-day period, either the Claimant or the Indemnifying Party may apply to any New York state court sitting in New York County, New York, or any federal court sitting in such county then having jurisdiction, by action, proceeding or otherwise, as may be proper to determine the matter in dispute consistently with the provisions of this Agreement.  The parties consent to the exclusive jurisdiction of the New York state courts sitting in New York County or any federal court having jurisdiction and sitting in such county for this purpose. The prevailing party (or either party, in the case of a decision or award rendered in part for each party) shall send a copy of the arbitration decision or of any judgment of the court to the Escrow Agent.
 
(e)         As used in this Agreement, “ Established Claim ” means any (i) Indemnification Claim deemed established pursuant to the last sentence of paragraph 2(b) above, (ii) Indemnification Claim resolved in favor of a Claimant by settlement pursuant to paragraph 2(c) above, resulting in a dollar award to the Claimant, (iii) Indemnification Claim established by the decision of an arbitrator pursuant to paragraph 2(d) above, resulting in a dollar award to a Claimant, (iv) Third Party Claim that has been sustained by a final determination (after exhaustion of any appeals) of a court of competent jurisdiction, or (v) Third Party Claim that the Committee and the Representatives have jointly notified the Escrow Agent has been settled in accordance with the provisions of the Merger Agreement; provided that, subject to the terms of the Merger Agreement, notwithstanding anything herein, no Indemnification Claim by Ascend on the one hand or the Signing Holders on the other hand shall become an Established Claim unless and until the aggregate amount of indemnification Losses (as defined in the Merger Agreement) by Ascend on the one hand or the Signing Holders on the other hand exceeds $250,000 (the “ Deductible ”), in which event only the amount of such Established Claim(s) in excess of $250,000 shall be payable.
 
(f)          (i)          Promptly after an Indemnification Claim becomes an Established Claim, the Committee and the Representatives shall jointly deliver a notice to the Escrow Agent (a “ Joint Notice ”) directing the Escrow Agent to pay to the Claimant, and the Escrow Agent promptly shall pay to such Claimant, an amount of Escrow Shares, subject to the provisions of Sections 2(f)(ii) and (iii) below, equal to (subject to the Deductible described in Section 2(e) above and Section 8.4(c) of the Merger Agreement) the aggregate dollar amount of the Established Claim (or, if at such time there remains in the Escrow Fund less than the full amount payable by any Owner to Ascend, the full amount remaining in the Escrow Fund attributable to such Owner).
 
 
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  (ii)         Payment of an Established Claim to Ascend shall be made from Escrow Shares (i) in the case of the Kitara Member or the Kitara Member’s Permitted Transferees, pro rata from the accounts maintained on behalf of each such Owner to the extent such Established Claim is attributable to Kitara Media and (ii) in the case of the NYPG Stockholder or the NYPG Stockholder’s Permitted Transferees, pro rata from the accounts maintained on behalf of each such Owner to the extent such Established Claim is attributable to NYPG.  Payment of an Established Claim to the Representatives shall be made by release of Escrow Shares to the Representatives pro rata from the accounts maintained on behalf of the Signing Holders.  For purposes of each payment, such shares shall be valued at the “Fair Market Value” (as defined below).  However, in no event shall the Escrow Agent be required to calculate Fair Market Value, make a determination of the aggregate number of shares to be delivered or released in satisfaction of any Established Claim or make a determination as to the proportion of any Established Claim attributable to Kitara Media or NYPG; rather, such calculation shall be included in and made part of the Joint Notice.   The Escrow Agent shall transfer out of the Escrow Fund that number of shares of Ascend Common Stock necessary to satisfy each Established Claim, as set out in the Joint Notice.   Any dispute between the Committee and the Representatives concerning the calculation of Fair Market Value, the number of shares necessary to satisfy any Established Claim, the proportion of any Established Claim attributable Kitara Media or NYPG, or any other dispute regarding a Joint Notice, shall be resolved between the Committee and the Representatives in accordance with the procedures specified in paragraph 2(d) above, and shall not involve the Escrow Agent.   Each transfer of shares in satisfaction of an Established Claim shall be made by the Escrow Agent delivering to Claimant one or more stock certificates held in each Owner’s account evidencing not less than such Owner’s pro rata portion of the aggregate number of shares specified in the Joint Notice, and in the case of claims made by Ascend, together with stock powers signature medallion guaranteed separate from the stock certificate executed in blank by such Owner and completed by the Escrow Agent in accordance with instructions included in the Joint Notice.  Upon receipt of the stock certificates and stock powers, Ascend shall deliver to the Escrow Agent new certificates representing the number of shares in the Escrow Fund owned by each Owner after such payment.  The parties hereto (other than the Escrow Agent) agree that the foregoing right to make payments of Established Claims in shares of Ascend Common Stock may be made notwithstanding any other agreements restricting or limiting the ability of any Owner to sell any shares of Ascend Common Stock or otherwise.  The Committee and the Representatives shall be required to exercise utmost good faith in all matters relating to the preparation and delivery of each Joint Notice.  As used in this Section 2, “ Fair Market Value ” means the average reported closing price for the shares of Ascend Common Stock for the ten trading days ending on the last trading day prior to (x) the day the Established Claim is paid with respect to Indemnification Claims paid on or before the fifth Business Day after Ascend is required to file its Annual Report on Form 10-K for the fiscal year ending December 31, 2013 (the “ Escrow Release Date ”), and (y) the Escrow Release Date with respect to shares constituting the Pending Claims Reserve (as hereinafter defined) on the Escrow Release Date.
 
 
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  (iii)        Notwithstanding anything herein to the contrary, at such time as an Indemnification Claim has become an Established Claim, each Owner shall have the right to substitute for his, her or its Escrow Shares that otherwise would be paid to Ascend in satisfaction of such claim (the “ Claim Shares ”) with cash in an amount equal to the Fair Market Value of the Claim Shares (“ Substituted Cash ”).  In such event (i) the Joint Notice shall include a statement describing the substitution of Substituted Cash for the Claim Shares, and (ii) substantially contemporaneously with the delivery of such Joint Notice, the Representatives shall cause currently available funds to be delivered to the Escrow Agent in an amount equal to the Substituted Cash.  Upon receipt of such Joint Notice and Substituted Cash, the Escrow Agent shall (y) in payment of the Established Claim described in the Joint Notice, deliver the Substituted Cash to Ascend in lieu of the Claim Shares, and (z) cause the Claim Shares to be returned to the Representative identified in the Joint Notice on behalf of the applicable Owner.
 
3.              On the first Business Day after the Escrow Release Date , upon receipt of a Joint Notice, the Escrow Agent shall distribute and deliver to each Owner share certificates representing the shares of Ascend Common Stock then in such Owner’s account in the Escrow Fund, unless at such time there are any Indemnification Claims with respect to which Notices have been received but which have not been resolved pursuant to Section 2 hereof or in respect of which the Escrow Agent has not been notified of, and received a copy of, a final determination (after exhaustion of any appeals) by a court of competent jurisdiction, as the case may be and for which the aggregate Losses to the Signing Holders, or to Ascend, under such Indemnification Claims exceed $250,000 (in either case, “ Pending Claims ”). If the resolution or final determination of any Pending Claims on behalf of Ascend would result in an amount payable to Ascend in excess of $250,000, the Escrow Agent shall retain, and the total amount of such distributions to such Owner shall be reduced by, the “Pending Claims Reserve” (as hereafter defined).  The Committee and the Representatives shall certify to the Escrow Agent the number of shares of Ascend Common Stock to be retained therefor.  Thereafter, if any Pending Claim on behalf of Ascend becomes an Established Claim, the Committee and the Representatives shall deliver to the Escrow Agent a Joint Notice directing the Escrow Agent to pay to Ascend an amount in respect thereof determined in accordance with Section 2(f) above. If any Pending Claim is resolved against Ascend, the Committee and the Representatives shall deliver to the Escrow Agent a Joint Notice directing the Escrow Agent to pay to each Owner the amount by which the remaining portion of his account in the Escrow Fund exceeds the then Pending Claims Reserve.  Upon resolution of all Pending Claims, the Committee and the Representatives shall deliver to the Escrow Agent a Joint Notice directing the Escrow Agent to pay to such Owner the remaining portion of his or her account in the Escrow Fund.  As used in this Section 3, the “ Pending Claims Reserve ” shall mean, at the time any such determination is made, that number of shares of Ascend Common Stock in the Escrow Fund having a Fair Market Value equal to the sum of the aggregate dollar amounts claimed to be due with respect to all Pending Claims on behalf of Ascend that is in excess of $250,000 (as shown in the Notices of such Claims).
 
4.             The Escrow Agent, the Committee and the Representative shall cooperate in all respects with one another in the calculation of any amounts determined to be payable to Ascend and the Owners in accordance with this Agreement and in implementing the procedures necessary to effect such payments.
 
 
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5.             (a)         The Escrow Agent undertakes to perform only such duties as are expressly set forth herein.  It is understood that the Escrow Agent is not a trustee or fiduciary and is acting hereunder merely in a ministerial capacity.
 
(b)         The Escrow Agent shall not be liable for any action taken or omitted by it in good faith and in the exercise of its own best judgment, and may rely conclusively and shall be protected in acting upon any order, notice, demand, certificate, opinion or advice of counsel (including counsel chosen by the Escrow Agent), statement, instrument, report or other paper or document (not only as to its due execution and the validity and effectiveness of its provisions, but also as to the truth and acceptability of any information therein contained) which is believed by the Escrow Agent to be genuine and to be signed or presented by the proper person or persons.  The Escrow Agent shall not be bound by any notice or demand, or any waiver, modification, termination or rescission of this Agreement unless evidenced by a writing delivered to the Escrow Agent signed by the proper party or parties and, if the duties or rights of the Escrow Agent are affected, unless it shall have given its prior written consent thereto.
 
(c)         The Escrow Agent’s sole responsibility upon receipt of any notice requiring any payment to Ascend pursuant to the terms of this Agreement or, if such notice is disputed by the Committee or the Representatives, the settlement with respect to any such dispute, whether by virtue of joint resolution, arbitration or determination of a court of competent jurisdiction, is to pay to Ascend the amount specified in such notice, if any, and the Escrow Agent shall have no duty to determine the validity, authenticity or enforceability of any specification or certification made in such notice.
 
(d)         The Escrow Agent shall not be liable for any action taken by it in good faith, and may consult with counsel of its own choice and shall have full and complete authorization and indemnification under Section 5(f), below, for any action taken or suffered by it hereunder in good faith and in accordance with the opinion of such counsel.
 
(e)         The Escrow Agent may resign at any time and be discharged from its duties as escrow agent hereunder by giving the other parties hereto thirty (30) days’ written notice of such resignation.  Such resignation or removal shall become effective at such time that the Escrow Agent shall turn over the Escrow Fund to the successor escrow agent appointed jointly by the Committee and the Representatives.  If no new escrow agent is so appointed within the sixty (60) day period following the giving of such notice of resignation, the Escrow Agent may petition any court of competent jurisdiction for the appointment of a successor escrow agent or for other appropriate relief, and deposit the Escrow Fund with such successor escrow agent appointed thereby.
 
 
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(f)           Indemnification of Escrow Agent .
 
  (i)          From and at all times after the date of this Agreement, Ascend shall, to the fullest extent permitted by law and to the extent provided herein, indemnify and hold harmless the Escrow Agent and each director, officer, employee, attorney, agent and affiliate of the Escrow Agent (collectively, the “ Escrow Agent Parties ”) against any and all actions, claims (whether or not valid), losses, damages, liabilities, costs and expenses of any kind or nature whatsoever (including without limitation reasonable fees, costs and expenses of one outside counsel (but not internal counsel)) (collectively for purposes of this Section 5(f), “ Losses ”) actually incurred by any of the Escrow Agent Parties from and after the date hereof, whether direct, indirect or consequential, as a result of or arising from or in any way relating to any claim, demand, suit, action or proceeding (including any inquiry or investigation) by any person, including, without limitation, Ascend, Kitara Media, NYPG or the Signing Holders, asserting a claim for any legal or equitable remedy against any person under any statute or regulation, including, but not limited to, any federal or state securities laws, or under any common law or equitable cause or otherwise, arising from or in connection with the negotiation, preparation, execution, performance or failure of performance of this Agreement or any transactions contemplated herein, whether or not any such Escrow Agent Party is a party to any such action, proceeding, suit or the target of any such inquiry or investigation; provided, however, that no Escrow Agent Party shall have the right to be indemnified hereunder for (i) any Losses to the extent they are finally determined by a court of competent jurisdiction, subject to no further appeal, to be attributable to the gross negligence or willful misconduct of such Escrow Agent Party or (ii) any settlements entered into by an Escrow Agent Party without Ascend’s written consent which shall not be unreasonably withheld.
 
  (ii)         If any such action or claim shall be brought or asserted against any Escrow Agent Party, such Escrow Agent Party shall promptly notify the Representatives, Ascend and the Committee in writing, and Ascend shall assume the defense thereof, including the employment of counsel and the payment of all reasonable expenses.  Such Escrow Agent Party shall, in its sole discretion, have the right to employ separate counsel (who may be selected by such Escrow Agent Party in its sole discretion) in any such action and to participate in the defense thereof, and the reasonable fees and expenses of such counsel shall be paid by such Escrow Agent Party, except that Ascend shall be required to pay such reasonable fees and expenses if (i) Ascend agrees to pay such reasonable fees and expenses, (ii) Ascend shall fail to assume the defense of such action or proceeding or shall fail, in the reasonable determination of such Escrow Agent Party, to employ counsel satisfactory to the Escrow Agent Party in any such action or proceeding, (iii) Ascend, Kitara Media, NYPG, or the Signing Holders are the plaintiff in any such action or proceeding or (iv) the named or potential parties to any such action or proceeding (including any potentially impleaded parties) include both the Escrow Agent Party and any of Ascend, Kitara Media, NYPG, and/or the Signing Holders, and the Escrow Agent Party shall have been advised by counsel that there may be one or more legal defenses available to it which are different from or additional to those available to Ascend, Kitara Media, NYPG, the Kitara Member or the NYPG Stockholder.  All such reasonable fees and expenses payable by Ascend pursuant to the immediately preceding sentence shall be paid from time to time as incurred, both in advance of and after the final disposition of such action or claim.  The Losses of the Escrow Agent Parties shall be payable by Ascend.  The obligations of Ascend under this Section 5(f) shall survive any termination of this Agreement and the resignation or removal of the Escrow Agent and shall be independent of any obligation of the Escrow Agent.
 
  (g)        The Escrow Agent shall be entitled to reasonable compensation from Ascend for all services rendered by it hereunder as set forth on Schedule 5(g) hereto.  The Escrow Agent shall also be entitled to reimbursement from Ascend for all reasonable expenses paid or incurred by it in the administration of its duties hereunder including, but not limited to, all reasonable counsel, advisors’ and agents’ fees and disbursements and all taxes or other governmental charges.
 
 
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(h)         From time to time on and after the date hereof, the Committee and the Representatives shall deliver or cause to be delivered to the Escrow Agent such further documents and instruments and shall do or cause to be done such further acts as the Escrow Agent shall reasonably request to carry out more effectively the provisions and purposes of this Agreement, to evidence compliance herewith or to assure itself that it is protected in acting hereunder.
 
6.             This Agreement expressly sets forth all the duties of the Escrow Agent with respect to any and all matters pertinent hereto. No implied duties or obligations shall be read into this Agreement against the Escrow Agent. The Escrow Agent shall not be bound by the provisions of any agreement among the parties hereto except this Agreement and shall have no duty to inquire into the terms and conditions of any agreement made or entered into in connection with this Agreement, including, without limitation, the Merger Agreement.
 
7.             This Agreement shall inure to the benefit of and be binding upon the parties and their respective heirs, successors, assigns and legal representatives and shall be governed by and construed in accordance with the law of New York applicable to contracts made and to be performed therein.  This Agreement cannot be changed or terminated except by a writing signed by the Committee, the Representative and the Escrow Agent.
 
8.             All disputes arising under this Agreement between the Committee and the Representatives, including a dispute arising from a party’s failure or refusal to sign a Joint Notice or to deliver any notice or other document required hereunder, shall be submitted to arbitration in the same manner as disputes under the Merger Agreement are to be arbitrated pursuant to Section 11.8 thereof. The Committee and the Representatives each hereby consent to the exclusive jurisdiction of the federal and state courts sitting in New York County, New York, with respect to any claim or controversy arising out of this Agreement. Service of process in any action or proceeding brought against the Committee, the Representatives in respect of any such claim or controversy may be made upon it by registered mail, postage prepaid, return receipt requested, at the address specified in Section 9.

9.             All notices and other communications under this Agreement shall be in writing and shall be deemed given if given by hand or delivered by nationally recognized overnight carrier, or if given by telecopier and confirmed by mail (registered or certified mail, postage prepaid, return receipt requested), to the respective parties as follows:
 
A.           If to the Committee, to it at:

Jonathan Ledecky
970 West Broadway, PMB 402
Jackson, Wyoming 83001
Facsimile: __________
 
 
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with a copy to:
 
Graubard Miller
The Chrysler Building
405 Lexington Avenue
New York, New York  10174-1901
Attention:  David Alan Miller, Esq.
Facsimile: (888) 225-1565
 
B.           If to the Representatives, to them at:

Sam Humphreys
c/o London Bay Capital, LLC
15 Funston Street
San Francisco, CA 94104
Facsimile:(415) 962-4201

Robert Regular
640 Lawlins Road
Wyckoff, NJ 07481
Facsimile:

with a copy to:

Sullivan & Cromwell LLP
125 Broad Street
New York, NY  10004
Facsimile: (212) 291-9101
Attention:  Scott D. Miller

Sichenzia Ross Friedman Ference LLP
61 Broadway, 32nd Flr.
New York, NY  10006
Facsimile: (212) 930-9725
Attention:  Darrin M. Ocasio
 
C.           If to the Escrow Agent, to it at:
 
Continental Stock Transfer & Trust Company
17 Battery Place
New York, New York 10004
Attention: Mark Zimkind
Facsimile: (212) 509-5150
 
 
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D.            If to Ascend, to it at:
 
Ascend Acquisition Corp.
525 Washington Avenue
26th Floor
Jersey City, NJ  07310
 
with a copy to:
 
Graubard Miller
The Chrysler Building
405 Lexington Avenue
New York, New York  10174-1901
Attention:  David Alan Miller, Esq.
Facsimile: 212-818-8881
 
or to such other person or address as any of the parties hereto shall specify by notice in writing to all the other parties hereto.
 
10.           (a)           All notices delivered to the Escrow Agent shall refer to the provision of this Agreement under which such notice is being delivered and, if applicable, shall clearly specify the aggregate dollar amount due and payable to Ascend.
 
(b)           This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original instrument and all of which together shall constitute a single agreement.
 
(c)           When reference is made in this Agreement to Sections, such reference shall be to a Section of this Agreement unless otherwise specified.
 
[Signatures are on following page]
 
 
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IN WITNESS WHEREOF, each of the parties hereto has duly executed this Agreement on the date first above written.
 
 
ASCEND ACQUISITION CORP.
 
       
 
By:
/s/ Craig dos Santos
 
  Name: 
Craig dos Santos
 
  Title:  CEO  
       
 
REPRESENTATIVES:
 
     
 
/s/ Sam Humphreys
 
 
Sam Humphreys
 
     
 
/s/ Robert Regular
 
 
Robert Regular
 
     
 
COMMITTEE:
 
     
 
/s/ Jonathan J. Ledecky
 
 
Jonathan J. Ledecky
 
     
 
ESCROW AGENT:
 
     
 
CONTINENTAL STOCK TRANSFER &
 
 
TRUST COMPANY
 
       
 
By:
/s/ John W. Comer, Jr.
 
  Name: 
John W. Comer, Jr.
 
  Title: 
Vice President
 
 
 
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Schedule 1(a)

ESCROW SHARES ALLOCATION

Name
Address
No. of
Escrow Shares
For Established Claims
Attributable To
       
Selling Source, LLC
c/o London Bay Capital, LLC
15 Funston Street
San Francisco, CA 94104
2,000,000
Kitara Media
       
       
Robert Regular
640 Lawlins Road
Wyckoff, NJ 07481
1,000,000
NYPG
       
Total
 
3,000,000
 
 
 
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Schedule 5(g)
 
Amount
Description
   
$300.00 per month
From the date hereof until the termination of the Escrow Agent’s duties pursuant to Section 1(b).
 
 
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Exhibit 10.3
 
Ascend Acquisition Corp.

Ladies and Gentlemen:

The undersigned understands that Ascend Acquisition Corp., a Delaware corporation (“ Ascend ”), has entered into a Merger Agreement and Plan of Reorganization (“ Merger Agreement ”), dated as of June 12, 2013, by and among Ascend, Ascend Merger Sub, LLC, a Delaware limited liability company and wholly-owned subsidiary of Ascend, Ascend Merger Sub, Inc., a Delaware corporation and wholly-owned subsidiary of Ascend, Kitara Media, LLC, a Delaware limited liability company, New York Publishing Group, Inc., a Delaware corporation, and the securityholders executing the “Signing Holder Signature Page” to the Merger Agreement.  Capitalized terms used herein and not otherwise defined shall have the meanings set forth in the Merger Agreement.
 
As a condition to closing the transactions contemplated by the Merger Agreement, and for other good and valuable consideration the receipt of which is hereby acknowledged, the undersigned hereby agrees that, without the prior written consent of Ascend, acting through its Board of Directors, the undersigned will not, during the period ending 365 days after the Closing Date, (1) offer, pledge, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to purchase, or otherwise transfer or dispose of (each a “ Transfer ”), directly or indirectly, any shares of Ascend Common Stock or any securities convertible into or exercisable or exchangeable for Ascend Common Stock (including without limitation, Ascend Common Stock or such other securities of Ascend which may be deemed to be beneficially owned by the undersigned in accordance with the rules and regulations of the Securities and Exchange Commission and securities of Ascend which may be issued upon exercise of a stock option or warrant), or publicly disclose the intention to make any Transfer, or (2) enter into any swap or other agreement that transfers, in whole or in part, any of the economic consequences of ownership of the Ascend Common Stock or such other securities of Ascend, whether any such transaction described in clause (1) or (2) above is to be settled by delivery of Ascend Common Stock or such other securities of Ascend, in cash or otherwise, in each case other than (A) Transfers of shares of Ascend Common Stock as a bona fide gift or gifts; (B) Transfers of shares of Ascend Common Stock to members or stockholders of the undersigned; (C) Transfers of shares of Ascend Common Stock to any trust or family limited partnership for the direct or indirect benefit of the undersigned or the immediate family of the undersigned, provided that any such Transfer shall not involve a disposition for value; or (D) pledges of shares of Ascend Common Stock pursuant to the agreement listed in Item 1 of Schedule 2.16 to the Merger Agreement, provided that in the case of any Transfer pursuant to clause (A), (B), (C) or (D), each donee, distribute, transferee or pledgee shall execute and deliver to Ascend a lock-up agreement in the form of this letter.

Notwithstanding the foregoing, the undersigned shall not be restricted in any way from making a Transfer of shares of Ascend Common Stock purchased by the undersigned in the Financing and the donee, distributee or transferee of such shares shall not be required to execute and deliver to Ascend a lock-up agreement in the form of this letter.
 
In furtherance of the foregoing, Ascend, and any duly appointed transfer agent for the registration or Transfer of the securities described herein, are hereby authorized to decline to make any Transfer of securities if such Transfer would constitute a violation or breach of this Letter Agreement.
 
The undersigned hereby represents and warrants that the undersigned has full power and authority to enter into this Letter Agreement.  All authority herein conferred or agreed to be conferred and any obligations of the undersigned shall be binding upon the successors, assigns, heirs or personal representatives of the undersigned. 
 
This Letter Agreement and any claim, controversy or dispute arising under or related to this Letter Agreement shall be governed by and construed in accordance with Article XI of the Merger Agreement.

 
Very truly yours,
 
     
 
Exhibit 10.4
 
EMPLOYMENT AGREEMENT
 
AGREEMENT dated as of July 1 , 2013 between Robert Regular, residing at _________________ (“Executive”), and Ascend Acquisition Corp., a Delaware corporation having its principal office at 525 Washington Ave., Jersey City, NJ  (“Company”);
 
WHEREAS, the Company desires to employ Executive, and Executive desires to be employed by the Company, on the terms and conditions herein set forth.
 
IT IS AGREED:
 
1.              Employment, Duties and Acceptance .
 
1.1            General .  The Company hereby agrees to employee Executive as its Chief Executive Officer (“CEO”).  All of Executive’s powers and authority in any capacity shall at all times be subject to the direction and control of the Company’s Board of Directors.  The Board may assign to Executive such management and supervisory responsibilities and executive duties for the Company or any subsidiary of the Company, including serving as an executive officer and/or director of any subsidiary, as are consistent with Executive’s status as CEO.  The Company and Executive acknowledge that Executive’s primary functions and duties as CEO shall be to be responsible for the day to day operations of the Company; working with the board of directors to define long-term strategic initiatives; insuring that directives from the Board of Directors are implemented to achieve maximum profitability of the Company’s operations, maximize shareholder value; and overseeing the operations of the Company and its wholly owned subsidiaries. The Executive’s duties shall be similar to those customarily performed by comparable officers of similar companies.  The Company also appoints Executive as Chairman and CEO to all of its subsidiaries.
 
1.2            Full-Time Position .  Executive accepts such employment and agrees to devote substantially all of his business time, energies and attention to the performance of his duties hereunder.  Nothing herein shall be construed as preventing Executive from making and supervising personal investments, provided they will not interfere with the performance of Executive’s duties hereunder or violate the provisions of Section 5.4 hereof.
 
 
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1.3            Location .  The Company will maintain its principal executive offices within a thirty (30) mile radius of its current location in Jersey City, NJ.  Executive shall undertake such occasional travel, within or outside the United States, as is reasonably necessary in the interests of the Company.
 
2.               Term .  The term of Executive’s employment hereunder shall commence on the date hereof and shall continue until 48 months (“Term”) unless terminated earlier as hereinafter provided in this Agreement, or unless extended by mutual written agreement of the Company and Executive.  Unless the Company and Executive have otherwise agreed in writing, if Executive continues to work for the Company after the expiration of the Term, his employment thereafter shall be under the same terms and conditions provided for in this Agreement, except that his employment will be on an “at will” basis and the provisions of Sections 4.4 and 4.6(c) shall no longer be in effect.
 
3.               Compensation and Benefits .
 
3.1            Salary .  The Company shall pay to Executive a salary (“Base Salary”) at the annual rate of $350,000.  Executive’s compensation shall be paid in equal, periodic installments in accordance with the Company’s normal payroll procedures, as such practices shall be established or modified from time to time, but the Base Salary shall be paid to Executive no less frequently than once each month.
 
3.2            Performance Bonus .  Executive will be eligible to earn an annual bonus for each year employed by the Company based upon Executive and the Company meeting certain performance objectives to be defined over a reasonable time frame.  The bonus will be targeted to provide for a bonus equal to 50% of Base Salary annually if the performance objectives are met.  The bonus will be distributed upon the sooner of: (1) ninety (90) days following the end of the Company's fiscal year end; and (2) after the filing by the Company of its annual report on Form 10-K.
 
3.3            Statutory Stock Option  .  As additional compensation, the Company hereby grants the Executive options expiring in 5 years to purchase  two million and four hundred thousand (2,400,000) shares of  common stock of the Company.  The purchase price shall be the price of the share on the date of execution of this Agreement.  The shares shall vest to Executive on a quarterly basis over the course of the Term of this Agreement (i.e. an option for 150,000 shares per quarter).  The options will be issued pursuant to a qualified option plan and will be registered on a Form S-8 registration statement filed with the Securities and Exchange Commission, which S-8 shall be filed with the Securities and Exchange Commission no later than 60 days from the date hereof.
 
 
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3.4            Other Stock and Option Grants  .   In addition to any other option or stock grants provided for in this Agreement, the Board may from time to time authorize the issuance of additional equity grants (common stock or options ) to the  Executive.
 
3.5            Benefits .  Executive shall be entitled to such medical, life, disability and other benefits as are generally afforded to other executives of the Company, subject to applicable waiting periods and other conditions.
 
3.6            Vacation .  Executive shall be entitled to 20 days of paid vacation in each year during the Term and to a reasonable number of other days off for religious and personal reasons in accordance with customary Company policy.
 
3.7            Expenses .  The Company shall pay or reimburse Executive for all transportation, hotel and other expenses reasonably incurred by Executive on business trips and for all other ordinary and reasonable out-of-pocket expenses actually incurred by him in the conduct of the business of the Company, including monthly parking expenses,  against itemized vouchers submitted with respect to any such expenses and approved in accordance with customary procedures.
 
3.8            Indemnification . Executive shall be entitled through the Term to the benefit of the indemnification provisions contained on the date hereof in the bylaws of the Company and any applicable Bylaws of any Affiliate, notwithstanding any future changes therein, to extent permitted by applicable law at the time of the assertion of any liability against the Company or any Affiliate, as the case may be.
 
 
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4.               Termination .
 
4.1            Death .  If Executive dies during the Term, Executive’s employment hereunder shall terminate and the Company shall pay to Executive’s estate the amount set forth in Section 4.6(a).
 
4.2            Disability .  The Company, by written notice to Executive, may terminate Executive’s employment hereunder if Executive shall fail because of illness or incapacity to render services of the character contemplated by this Agreement for six (6) consecutive months.  Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(a).
 
4.3            By Company for “Cause” .  The Company, by written notice to Executive, may terminate Executive’s employment hereunder for “Cause”.  As used herein, “Cause” shall mean: (a) the refusal or failure by Executive to carry out specific directions of the Board which are of a material nature and consistent with his status as CEO (or whichever positions Executive holds at such time), or the refusal or failure by Executive to perform a material part of Executive’s duties hereunder; (b) the commission by Executive of a material breach of any of the provisions of this Agreement; (c) fraud or dishonest action by Executive in his relations with the Company or any of its subsidiaries or affiliates (“dishonest” for these purposes shall mean Executive’s knowingly or recklessly making of a material misstatement or omission for his personal benefit); or (d) the conviction of Executive of a felony under federal or state law.  Notwithstanding the foregoing, no “Cause” for termination shall be deemed to exist with respect to Executive’s acts described in clauses (a) or (b) above, unless the Company shall have given written notice to Executive within a period not to exceed ten (10) calendar days of the initial existence of the occurrence, specifying the “Cause” with reasonable particularity and, within thirty (30) calendar days after such notice, Executive shall not have cured or eliminated the problem or thing giving rise to such “Cause;” provided, however, no more than two cure periods need be provided during any twelve-month period.  Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(b).
 
 
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4.4            By Executive for “Good Reason” .  The Executive, by written notice to the Company, may terminate Executive’s employment hereunder if a “Good Reason” exists.  For purposes of this Agreement, “Good Reason” shall mean the occurrence of any of the following circumstances without the Executive’s prior written consent:  (a) a substantial and material adverse change in the nature of Executive’s title, duties and/or responsibilities with the Company that represents a demotion from his title, duties or responsibilities as in effect immediately prior to such change (such change, a “Demotion”) or the assignment to Executive of any duties materially inconsistent with Executive’s position, authority, duties and/or responsibilities as contemplated by Section 1.1 hereof; provided, however, that in the event of a “Change in Control” (as defined below), no Demotion shall be deemed to have occurred as long as Executive shall remain as the Company’s head executive officer, notwithstanding title and provided there is no decrease in Executive’s compensation and benefits; (b) material breach of this Agreement by the Company; (c) a failure by the Company to make any payment to Executive when due, unless the payment is not material and is being contested by the Company, in good faith;  or (d) a liquidation, bankruptcy or receivership of the Company.    For purposes of this Agreement, “Change in Control of the Company” shall be deemed to have occurred if any “person” (as such term is used in Sections 13 (d) and 14 (d) of the Exchange Act and the Regulations promulgated there under), other than the Company and/or any officers or directors of the Company as of the date of this Agreement, acquires, directly or indirectly, 50% or more of the Full Voting Power of the Company.  “Full Voting Power” shall mean the right to vote in the election of one or more directors through proxy or by the beneficial ownership of the common stock or other securities then entitled to vote in the election of one or more directors.  For purposes of calculating the percentage ownership of Full Voting Power of a person, all warrants, option or rights held by all persons with respect to the Company shall be deemed to have been exercised and all convertible or exchangeable securities shall be deemed to have been converted or exchanged, as the case may be disregarding for such purposes any restrictions on conversion, voting (such as proxies), exchange or exercise, in each case for the maximum number of shares of the common stock or other securities entitled to then vote in the election of one or more directors Notwithstanding the foregoing, no “Good Reason” shall be deemed to exist with respect to the Company’s acts described in clauses (a), (b) (c) or (e) above, unless Executive shall have given written notice to the Company within a period not to exceed ten (10) calendar days of the Executive’s knowledge of the initial existence of the occurrence, specifying the “Good Reason” with reasonable particularity and, within thirty (30) calendar days after such notice, the Company shall not have cured or eliminated the problem or thing giving rise to such “Good Reason”; provided, however, that no more than two cure periods shall be provided during any twelve-month period of a breach of clauses (a), (b) (c) or (e above.  Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(c).
 
4.5            By Company Without “Cause” .  The Company may terminate Executive’s employment hereunder without “Cause” by giving at least thirty (30) days written notice to Executive. Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(c).
 
4.6            Compensation Upon Termination .  In the event that Executive’s employment hereunder is terminated, the Company shall pay to Executive the following compensation:
 
(a)             Payment Upon Death or Disability .  In the event that Executive’s employment is terminated pursuant to Sections 4.1 or 4.2, the Company shall no longer be under any obligation to Executive or his legal representatives pursuant to this Agreement except for: (i) the Base Salary due Executive pursuant to Section 3.1 hereof through the date of termination; (ii) all valid expense reimbursements;  (iii) any accrued but unpaid bonus payments and (iv)all accrued but unused vacation pay.
 
(b)             Payment Upon Termination by the Company For “Cause” .  In the event that the Company terminates Executive’s employment hereunder pursuant to Section 4.3, the parties shall have no fu rther obligations to each other hereunder, except for: (i) the Base Salary due Executive pursuant to Section 3.1 hereof through the date of termination; (ii) all valid expense reimbursements; (iii) any accrued but unpaid bonus payments and (iv) all unused vacation pay through the date of termination required by law to be paid.
 
(c)             Payment Upon Termination by Company Without Cause or by Executive for Good Reason .  In the event that Executive’s employment is terminated pursuant to Sections 4.4 or 4.5, the parties shall have no further obligations to each other hereunder except for: (i) 200% of the Base Salary of Executive pursuant to Section 3.1 hereof, payable in accordance with Section 3.1; (ii) all valid expense reimbursements;  (iii) any accrued but unpaid bonus payments (iv) all accrued but unused vacation pay; and (v) all options granted to Executive shall fully vest and be exercisable at any time by Executive and Executive shall receive such other compensation to which it would be entitled for the balance of the Term as if such termination had not occurred .
 
 
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(d)            Executive shall have no duty to mitigate awards paid or payable to him pursuant to this Agreement, and any compensation paid or payable to Executive from sources other than the Company will not offset or terminate the Company’s obligation to pay to Executive the full amounts pursuant to this Agreement.
 
5.               Protection of Confidential Information; Non-Competition .
 
5.1            Acknowledgment .  Executive acknowledges that:
 
(a)            As a result of his current and prior employment with the Company, Executive has obtained and will obtain secret and confidential information concerning the business of the Company and its subsidiaries (referred to collectively in this Section 5 as the “Company”), including, without limitation, financial information, proprietary rights, trade secrets and “know-how,” customers and sources (“Confidential Information”).
 
(b)            The Company will suffer substantial damage which will be difficult to compute if, during the period of his employment with the Company, Executive should enter a business directly competitive with the Company or divulge Confidential Information.
 
(c)            The provisions of this Agreement are reasonable and necessary for the protection of the business of the Company.
 
5.2            Confidentiality .  Executive agrees that he will not at any time, during the Term or thereafter, divulge to any person or entity any Confidential Information obtained or learned by him as a result of his employment with the Company, except (i) in the course of performing his duties hereunder, (ii) with the Company’s prior written consent; (iii) to the extent that any such information is in the public domain other than as a result of Executive’s breach of any of his obligations hereunder; or (iv) where required to be disclosed by court order, subpoena or other government process.  If Executive shall be required to make disclosure pursuant to the provisions of clause (iv) of the preceding sentence, Executive promptly, but in no event more than 48 hours after learning of such subpoena, court order, or other government process, shall notify, confirmed by mail, the Company and, at the Company’s expense, Executive shall:  (a) take all reasonably necessary and lawful steps required by the Company to defend against the enforcement of such subpoena, court order or other government process, and (b) permit the Company to intervene and participate with counsel of its choice in any proceeding relating to the enforcement thereof.
 
 
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5.3            Documents .  Upon termination of his employment with the Company, Executive will promptly deliver to the Company all memoranda, notes, records, reports, manuals, drawings, blueprints and other documents (and all copies thereof) relating to the business of the Company and all property associated therewith, which he may then possess or have under his control; provided, however, that Executive shall be entitled to retain copies of such documents reasonably necessary to document his financial relationship with the Company.
 
5.4            Non-competition .  During the Term and for a period of one  (1) year thereafter, Executive, without the prior written permission of the Company, shall not, within the United States of America, (i) be employed by, or render any services to, any person, firm or corporation engaged in the online video advertising business or any other business which is directly in competition with any “material” business conducted by the Company or any of its subsidiaries at the time of termination (as used herein “material” means a business which generated at least 30% of the Company’s consolidated revenues for the last full fiscal year for which audited financial statements are available)(“Competitive Business”), provided, however, and notwithstanding anything to the contrary beginning after the Executive is no longer employed by the Company, Executive may provide services to a non-Competitive Business provided that the services provided by such non-Competitive Business are not substantially similar to the services provided by the Company; (ii) engage in any Competitive Business for his or its own account; (iii) be associated with or interested in any Competitive Business as an individual, partner, shareholder, creditor, director, officer, principal, agent, employee, trustee, consultant, advisor or in any other relationship or capacity, provided, however, and notwithstanding anything to the contrary beginning after the Executive is no longer employed by the Company, Executive may provide services to a non-Competitive Business provided that the services provided by such non-Competitive Business are not substantially similar to the services provided by the Company; (iv)  employ or retain, or have or cause any other person or entity to employ or retain, any person who was employed or retained by the Company while Executive was employed by the Company (other than Executive’s personal secretary and assistant); or (v) solicit, interfere with, or endeavor to entice away from the Company, for the benefit of a Competitive Business, any of its customers or other persons with whom the Company has a contractual relationship.  Notwithstanding anything to the contrary herein Section 5.4 (iv) shall not apply to members of the Executive’s immediate family (meaning spouse, siblings and descendants).   Notwithstanding the foregoing, nothing in this Agreement shall preclude Executive from investing his personal assets in any manner he chooses, provided, however, that Executive may not, during the period referred to in this Section 5.4, own more than 10% of the equity securities of any Competitive Business.
 
 
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5.5            Injunctive Relief .  If Executive commits a breach, or threatens to commit a breach, of any of the provisions of Sections 5.2 or 5.4, the Company shall have the right and remedy to seek to have the provisions of this Agreement specifically enforced by any court having equity jurisdiction, it being acknowledged and agreed by Executive that the services being rendered hereunder to the Company are of a special, unique and extraordinary character and that any such breach or threatened breach will cause irreparable injury to the Company and that money damages will not provide an adequate remedy to the Company.  The rights and remedies enumerated in this Section 5.5 shall be in addition to, and not in lieu of, any other rights and remedies available to the Company under law or equity.  In connection with any legal action or proceeding arising out of or relating to this Agreement, the prevailing party in such action or proceeding shall be entitled to be reimbursed by the other party for the reasonable attorneys’ fees and costs incurred by the prevailing party.
 
5.6            Modification .  If any provision of Sections 5.2 or 5.4 is held to be unenforceable because of the scope, duration or area of its applicability, the tribunal making such determination shall have the power to modify such scope, duration, or area, or all of them, and such provision or provisions shall then be applicable in such modified form.
 
5.7            Survival .  The provisions of this Section 5 shall survive the termination of this Agreement for any reason, except in the event Executive is terminated by the Company without “Cause,” or if Executive terminates this Agreement with “Good Reason,” in either of which events Section 5.4 shall be null and void and of no further force or effect.
 
6.               Miscellaneous Provisions .
 
6.1            Notices .  All notices provided for in this Agreement shall be in writing, and shall be deemed to have been duly given when (i) delivered personally to the party to receive the same, or (ii) when mailed first class postage prepaid, by certified mail, return receipt requested, addressed to the party to receive the same at his or its address set forth below, or such other address as the party to receive the same shall have specified by written notice given in the manner provided for in this Section 6.1.  All notices shall be deemed to have been given as of the date of personal delivery or mailing thereof.
 
 
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If to Executive:
 
If to the Company:
 
With a copy in either case to:
 
6.2            Entire Agreement; Waiver .  This Agreement sets forth the entire agreement of the parties relating to the employment of Executive and is intended to supersede all prior negotiations, understandings and agreements.  No provisions of this Agreement may be waived or changed except by writing by the party against whom such waiver or change is sought to be enforced.  The failure of any party to require performance of any provision hereof or thereof shall in no manner affect the right at a later time to enforce such provision.
 
6.3            Governing Law .  All questions with respect to the construction of this Agreement, and the rights and obligations of the parties hereunder, shall be determined in accordance with the law of the State of New York applicable to agreements made and to be performed entirely in New York.
 
6.4            Binding Effect; Nonassignability .  This Agreement shall inure to the benefit of and be binding upon the successors and assigns of the Company.  This Agreement shall not be assignable by Executive, but shall inure to the benefit of and be binding upon Executive’s heirs and legal representatives.
 
6.5            Severability .  Should any provision of this Agreement become legally unenforceable, no other provision of this Agreement shall be affected, and this Agreement shall continue as if the Agreement had been executed absent the unenforceable provision.
 
6.6            Section 409A .  This Agreement is intended to comply with the provisions of Section 409A of the Internal Revenue Code (“Section 409A”).  To the extent that any payments and/or benefits provided hereunder are not considered compliant with Section 409A, the parties agree that the Company shall take all actions necessary to make such payments and/or benefits become compliant.
 
 
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IN WITNESS WHEREOF, the parties have executed this Agreement on the date first above written.
 
  ASCEND ACQUISITION CORP.  
       
  /s/  Jonathan J. Ledecky  
 
By:
Jonathan J. Ledecky, Interim CFO  
       
  /s/ Robert Regular  
 
Robert Regular
 
 
 
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Exhibit 10.5
 
EMPLOYMENT AGREEMENT
 
AGREEMENT dated as of July 1, 2013 between Limor Regular, residing at _________________ (“Executive”), and Ascend Acquisition Corp., a Delaware corporation having its principal office at 525 Washington Ave., Jersey City, NJ  (“Company”);
 
WHEREAS, the Company desires to employ Executive, and Executive desires to be employed by the Company, on the terms and conditions herein set forth.
 
IT IS AGREED:
 
1.              Employment, Duties and Acceptance .
 
1.1            General .  The Company hereby agrees to employee Executive as its Chief Operating Officer (“COO”).  All of Executive’s powers and authority in any capacity shall at all times be subject to the direction and control of the Company’s Board of Directors.  The Board may assign to Executive such management and supervisory responsibilities and executive duties for the Company or any subsidiary of the Company, including serving as an executive officer and/or director of any subsidiary, as are consistent with Executive’s status as COO.  The Company and Executive acknowledge that Executive’s primary functions and duties as COO shall be tomanage all hands-on operational aspects of the Company and to report to the Company’s Chief Executive Officer or his designee. The Executive’s duties shall be similar to those customarily performed by comparable officers of similar companies.  The Company also appoints Executive as COO to all of its subsidiaries.
 
1.2            Full-Time Position .  Executive accepts such employment and agrees to devote substantially all of her business time, energies and attention to the performance of her duties hereunder.  Nothing herein shall be construed as preventing Executive from making and supervising personal investments, provided they will not interfere with the performance of Executive’s duties hereunder or violate the provisions of Section 5.4 hereof.
 
1.3            Location .  The Company will maintain its principal executive offices within a thirty (30) mile radius of its current location in Jersey City, NJ.  Executive shall undertake such occasional travel, within or outside the United States, as is reasonably necessary in the interests of the Company.
 
 
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2.              Term .  The term of Executive’s employment hereunder shall commence on the date hereof and shall continue until 48 months (“Term”) unless terminated earlier as hereinafter provided in this Agreement, or unless extended by mutual written agreement of the Company and Executive.  Unless the Company and Executive have otherwise agreed in writing, if Executive continues to work for the Company after the expiration of the Term, her employment thereafter shall be under the same terms and conditions provided for in this Agreement, except that her employment will be on an “at will” basis and the provisions of Sections 4.4 and 4.6(c) shall no longer be in effect.
 
3.               Compensation and Benefits .
 
3.1            Salary .  The Company shall pay to Executive a salary (“Base Salary”) at the annual rate of $225,000.  Executive’s compensation shall be paid in equal, periodic installments in accordance with the Company’s normal payroll procedures, as such practices shall be established or modified from time to time, but the Base Salary shall be paid to Executive no less frequently than once each month.
 
3.2            Performance Bonus .  Executive will be eligible to earn an annual bonus for each year employed by the Company based upon Executive and the Company meeting certain performance objectives to be defined over a reasonable time frame.  The bonus will be targeted to provide for a bonus equal to 50% of Base Salary annually if the performance objectives are met.  The bonus will be distributed upon the sooner of: (1) ninety (90) days following the end of the Company's fiscal year end; and (2) after the filing by the Company of its annual report on Form 10-K.
 
3.3            Statutory Stock Option  .  As additional compensation, the Company hereby grants the Executive options expiring in 5 years to purchase five hundred thousand (500,000) shares of  common stock of the Company.  The purchase price shall be the price of the share on the date of execution of this Agreement.  The shares shall vest to Executive on a quarterly basis over the course of the Term of this Agreement (i.e. an option for 31,250 shares per quarter).  The options will be issued pursuant to a qualified option plan and will be registered on a Form S-8 registration statement filed with the Securities and Exchange Commission, which S-8 shall be filed with the Securities and Exchange Commission no later than 60 days from the date hereof.
 
 
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3.4            Other Stock and Option Grants  .   In addition to any other option or stock grants provided for in this Agreement, the Board may from time to time authorize the issuance of additional equity grants (common stock or options ) to the  Executive.
 
3.5            Benefits .  Executive shall be entitled to such medical, life, disability and other benefits as are generally afforded to other executives of the Company, subject to applicable waiting periods and other conditions.
 
3.6            Vacation .  Executive shall be entitled to 20 days of paid vacation in each year during the Term and to a reasonable number of other days off for religious and personal reasons in accordance with customary Company policy.
 
3.7            Expenses .  The Company shall pay or reimburse Executive for all transportation, hotel and other expenses reasonably incurred by Executive on business trips and for all other ordinary and reasonable out-of-pocket expenses actually incurred by her in the conduct of the business of the Company, including monthly parking expenses,  against itemized vouchers submitted with respect to any such expenses and approved in accordance with customary procedures.
 
3.8            Indemnification . Executive shall be entitled through the Term to the benefit of the indemnification provisions contained on the date hereof in the bylaws of the Company and any applicable Bylaws of any Affiliate, notwithstanding any future changes therein, to extent permitted by applicable law at the time of the assertion of any liability against the Company or any Affiliate, as the case may be.
 
4.               Termination .
 
4.1            Death .  If Executive dies during the Term, Executive’s employment hereunder shall terminate and the Company shall pay to Executive’s estate the amount set forth in Section 4.6(a).
 
 
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4.2            Disability .  The Company, by written notice to Executive, may terminate Executive’s employment hereunder if Executive shall fail because of illness or incapacity to render services of the character contemplated by this Agreement for six (6) consecutive months.  Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(a).
 
4.3            By Company for “Cause” .  The Company, by written notice to Executive, may terminate Executive’s employment hereunder for “Cause”.  As used herein, “Cause” shall mean: (a) the refusal or failure by Executive to carry out specific directions of the Board which are of a material nature and consistent with her status as COO (or whichever positions Executive holds at such time), or the refusal or failure by Executive to perform a material part of Executive’s duties hereunder; (b) the commission by Executive of a material breach of any of the provisions of this Agreement; (c) fraud or dishonest action by Executive in her relations with the Company or any of its subsidiaries or affiliates (“dishonest” for these purposes shall mean Executive’s knowingly or recklessly making of a material misstatement or omission for her personal benefit); or (d) the conviction of Executive of a felony under federal or state law.  Notwithstanding the foregoing, no “Cause” for termination shall be deemed to exist with respect to Executive’s acts described in clauses (a) or (b) above, unless the Company shall have given written notice to Executive within a period not to exceed ten (10) calendar days of the initial existence of the occurrence, specifying the “Cause” with reasonable particularity and, within thirty (30) calendar days after such notice, Executive shall not have cured or eliminated the problem or thing giving rise to such “Cause;” provided, however, no more than two cure periods need be provided during any twelve-month period.  Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(b).
 
4.4            By Executive for “Good Reason” .  The Executive, by written notice to the Company, may terminate Executive’s employment hereunder if a “Good Reason” exists.  For purposes of this Agreement, “Good Reason” shall mean the occurrence of any of the following circumstances without the Executive’s prior written consent:  (a) a substantial and material adverse change in the nature of Executive’s title, duties and/or responsibilities with the Company that represents a demotion from her title, duties or responsibilities as in effect immediately prior to such change (such change, a “Demotion”) or the assignment to Executive of any duties materially inconsistent with Executive’s position, authority, duties and/or responsibilities as contemplated by Section 1.1 hereof; provided, however, that in the event of a “Change in Control” (as defined below), no Demotion shall be deemed to have occurred as long as Executive shall remain as the Company’s head operating officer, notwithstanding title and provided there is no decrease in Executive’s compensation and benefits; (b) material breach of this Agreement by the Company; (c) a failure by the Company to make any payment to Executive when due, unless the payment is not material and is being contested by the Company, in good faith;  or (d) a liquidation, bankruptcy or receivership of the Company.    For purposes of this Agreement, “Change in Control of the Company” shall be deemed to have occurred if any “person” (as such term is used in Sections 13 (d) and 14 (d) of the Exchange Act and the Regulations promulgated there under), other than the Company and/or any officers or directors of the Company as of the date of this Agreement, acquires, directly or indirectly, 50% or more of the Full Voting Power of the Company.  “Full Voting Power” shall mean the right to vote in the election of one or more directors through proxy or by the beneficial ownership of the common stock or other securities then entitled to vote in the election of one or more directors.  For purposes of calculating the percentage ownership of Full Voting Power of a person, all warrants, option or rights held by all persons with respect to the Company shall be deemed to have been exercised and all convertible or exchangeable securities shall be deemed to have been converted or exchanged, as the case may be disregarding for such purposes any restrictions on conversion, voting (such as proxies), exchange or exercise, in each case for the maximum number of shares of the common stock or other securities entitled to then vote in the election of one or more directors Notwithstanding the foregoing, no “Good Reason” shall be deemed to exist with respect to the Company’s acts described in clauses (a), (b) (c) or (e) above, unless Executive shall have given written notice to the Company within a period not to exceed ten (10) calendar days of the Executive’s knowledge of the initial existence of the occurrence, specifying the “Good Reason” with reasonable particularity and, within thirty (30) calendar days after such notice, the Company shall not have cured or eliminated the problem or thing giving rise to such “Good Reason”; provided, however, that no more than two cure periods shall be provided during any twelve-month period of a breach of clauses (a), (b) (c) or (e above.  Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(c).
 
4.5            By Company Without “Cause” .  The Company may terminate Executive’s employment hereunder without “Cause” by giving at least thirty (30) days written notice to Executive. Upon such termination, the Company shall pay to Executive the amount set forth in Section 4.6(c).
 
 
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4.6            Compensation Upon Termination .  In the event that Executive’s employment hereunder is terminated, the Company shall pay to Executive the following compensation:
 
(a)             Payment Upon Death or Disability .  In the event that Executive’s employment is terminated pursuant to Sections 4.1 or 4.2, the Company shall no longer be under any obligation to Executive or her legal representatives pursuant to this Agreement except for: (i) the Base Salary due Executive pursuant to Section 3.1 hereof through the date of termination; (ii) all valid expense reimbursements;  (iii) any accrued but unpaid bonus payments and (iv)all accrued but unused vacation pay.
 
(b)             Payment Upon Termination by the Company For “Cause” .  In the event that the Company terminates Executive’s employment hereunder pursuant to Section 4.3, the parties shall have no fu rther obligations to each other hereunder, except for: (i) the Base Salary due Executive pursuant to Section 3.1 hereof through the date of termination; (ii) all valid expense reimbursements; (iii) any accrued but unpaid bonus payments and (iv) all unused vacation pay through the date of termination required by law to be paid.
 
(c)              Payment Upon Termination by Company Without Cause or by Executive for Good Reason .  In the event that Executive’s employment is terminated pursuant to Sections 4.4 or 4.5, the parties shall have no further obligations to each other hereunder except for: (i) 200% of the Base Salary of Executive pursuant to Section 3.1 hereof, payable in accordance with Section 3.1; (ii) all valid expense reimbursements;  (iii) any accrued but unpaid bonus payments (iv) all accrued but unused vacation pay; and (v) all options granted to Executive shall fully vest and be exercisable at any time by Executive and Executive shall receive such other compensation to which it would be entitled for the balance of the Term as if such termination had not occurred .
 
(d)            Executive shall have no duty to mitigate awards paid or payable to her pursuant to this Agreement, and any compensation paid or payable to Executive from sources other than the Company will not offset or terminate the Company’s obligation to pay to Executive the full amounts pursuant to this Agreement.
 
 
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5.               Protection of Confidential Information; Non-Competition .
 
5.1            Acknowledgment .  Executive acknowledges that:
 
(a)            As a result of her current and prior employment with the Company, Executive has obtained and will obtain secret and confidential information concerning the business of the Company and its subsidiaries (referred to collectively in this Section 5 as the “Company”), including, without limitation, financial information, proprietary rights, trade secrets and “know-how,” customers and sources (“Confidential Information”).
 
(b)            The Company will suffer substantial damage which will be difficult to compute if, during the period of his employment with the Company, Executive should enter a business directly competitive with the Company or divulge Confidential Information.
 
(c)            The provisions of this Agreement are reasonable and necessary for the protection of the business of the Company.
 
5.2            Confidentiality .  Executive agrees that she will not at any time, during the Term or thereafter, divulge to any person or entity any Confidential Information obtained or learned by her as a result of her employment with the Company, except (i) in the course of performing her duties hereunder, (ii) with the Company’s prior written consent; (iii) to the extent that any such information is in the public domain other than as a result of Executive’s breach of any of her obligations hereunder; or (iv) where required to be disclosed by court order, subpoena or other government process.  If Executive shall be required to make disclosure pursuant to the provisions of clause (iv) of the preceding sentence, Executive promptly, but in no event more than 48 hours after learning of such subpoena, court order, or other government process, shall notify, confirmed by mail, the Company and, at the Company’s expense, Executive shall:  (a) take all reasonably necessary and lawful steps required by the Company to defend against the enforcement of such subpoena, court order or other government process, and (b) permit the Company to intervene and participate with counsel of its choice in any proceeding relating to the enforcement thereof.
 
 
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5.3            Documents .  Upon termination of her employment with the Company, Executive will promptly deliver to the Company all memoranda, notes, records, reports, manuals, drawings, blueprints and other documents (and all copies thereof) relating to the business of the Company and all property associated therewith, which she may then possess or have under her control; provided, however, that Executive shall be entitled to retain copies of such documents reasonably necessary to document her financial relationship with the Company.
   
5.4            Non-competition .  During the Term and for a period of one  (1) year thereafter, Executive, without the prior written permission of the Company, shall not, within the United States of America, (i) be employed by, or render any services to, any person, firm or corporation engaged in the online video advertising business or any other business which is directly in competition with any “material” business conducted by the Company or any of its subsidiaries at the time of termination (as used herein “material” means a business which generated at least 30% of the Company’s consolidated revenues for the last full fiscal year for which audited financial statements are available)(“Competitive Business”), provided, however, and notwithstanding anything to the contrary beginning after the Executive is no longer employed by the Company, Executive may provide services to a non-Competitive Business provided that the services provided by such non-Competitive Business are not substantially similar to the services provided by the Company; (ii) engage in any Competitive Business for his or its own account; (iii) be associated with or interested in any Competitive Business as an individual, partner, shareholder, creditor, director, officer, principal, agent, employee, trustee, consultant, advisor or in any other relationship or capacity, provided, however, and notwithstanding anything to the contrary beginning after the Executive is no longer employed by the Company, Executive may provide services to a non-Competitive Business provided that the services provided by such non-Competitive Business are not substantially similar to the services provided by the Company; (iv)  employ or retain, or have or cause any other person or entity to employ or retain, any person who was employed or retained by the Company while Executive was employed by the Company (other than Executive’s personal secretary and assistant); or (v) solicit, interfere with, or endeavor to entice away from the Company, for the benefit of a Competitive Business, any of its customers or other persons with whom the Company has a contractual relationship.  Notwithstanding anything to the contrary herein Section 5.4 (iv) shall not apply to members of the Executive’s immediate family (meaning spouse, siblings and descendants).   Notwithstanding the foregoing, nothing in this Agreement shall preclude Executive from investing her personal assets in any manner she chooses, provided, however, that Executive may not, during the period referred to in this Section 5.4, own more than 10% of the equity securities of any Competitive Business.
 
 
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5.5            Injunctive Relief .  If Executive commits a breach, or threatens to commit a breach, of any of the provisions of Sections 5.2 or 5.4, the Company shall have the right and remedy to seek to have the provisions of this Agreement specifically enforced by any court having equity jurisdiction, it being acknowledged and agreed by Executive that the services being rendered hereunder to the Company are of a special, unique and extraordinary character and that any such breach or threatened breach will cause irreparable injury to the Company and that money damages will not provide an adequate remedy to the Company.  The rights and remedies enumerated in this Section 5.5 shall be in addition to, and not in lieu of, any other rights and remedies available to the Company under law or equity.  In connection with any legal action or proceeding arising out of or relating to this Agreement, the prevailing party in such action or proceeding shall be entitled to be reimbursed by the other party for the reasonable attorneys’ fees and costs incurred by the prevailing party.
 
5.6            Modification .  If any provision of Sections 5.2 or 5.4 is held to be unenforceable because of the scope, duration or area of its applicability, the tribunal making such determination shall have the power to modify such scope, duration, or area, or all of them, and such provision or provisions shall then be applicable in such modified form.
 
5.7            Survival .  The provisions of this Section 5 shall survive the termination of this Agreement for any reason, except in the event Executive is terminated by the Company without “Cause,” or if Executive terminates this Agreement with “Good Reason,” in either of which events Section 5.4 shall be null and void and of no further force or effect.
 
6.               Miscellaneous Provisions .
 
6.1            Notices .  All notices provided for in this Agreement shall be in writing, and shall be deemed to have been duly given when (i) delivered personally to the party to receive the same, or (ii) when mailed first class postage prepaid, by certified mail, return receipt requested, addressed to the party to receive the same at her or its address set forth below, or such other address as the party to receive the same shall have specified by written notice given in the manner provided for in this Section 6.1.  All notices shall be deemed to have been given as of the date of personal delivery or mailing thereof.
 
 
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If to Executive:
 
If to the Company:
 
With a copy in either case to:
 
6.2            Entire Agreement; Waiver .  This Agreement sets forth the entire agreement of the parties relating to the employment of Executive and is intended to supersede all prior negotiations, understandings and agreements.  No provisions of this Agreement may be waived or changed except by writing by the party against whom such waiver or change is sought to be enforced.  The failure of any party to require performance of any provision hereof or thereof shall in no manner affect the right at a later time to enforce such provision.
 
6.3            Governing Law .  All questions with respect to the construction of this Agreement, and the rights and obligations of the parties hereunder, shall be determined in accordance with the law of the State of New York applicable to agreements made and to be performed entirely in New York.
 
6.4            Binding Effect; Nonassignability .  This Agreement shall inure to the benefit of and be binding upon the successors and assigns of the Company.  This Agreement shall not be assignable by Executive, but shall inure to the benefit of and be binding upon Executive’s heirs and legal representatives.
 
6.5            Severability .  Should any provision of this Agreement become legally unenforceable, no other provision of this Agreement shall be affected, and this Agreement shall continue as if the Agreement had been executed absent the unenforceable provision.
 
6.6            Section 409A .  This Agreement is intended to comply with the provisions of Section 409A of the Internal Revenue Code (“Section 409A”).  To the extent that any payments and/or benefits provided hereunder are not considered compliant with Section 409A, the parties agree that the Company shall take all actions necessary to make such payments and/or benefits become compliant.
 
 
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IN WITNESS WHEREOF, the parties have executed this Agreement on the date first above written.
 
  ASCEND ACQUISITION CORP.  
       
  /s/  Jonathan J. Ledecky  
 
By:
Jonathan J. Ledecky, Interim CFO  
       
  /s/ Limor Regular  
 
Limor Regular
 
 
 
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Exhibit 99.1
 
Ascend Acquisition Corp. Completes Merger with Kitara Media and New York Publishing Group 
 
Ascend Acquisition Corp. (“Ascend”) (OTC BB: ASCQ) today announced that it has completed the merger with Kitara Media, LLC (“Kitara Media”) and New York Publishing Group, Inc. (“NYPG”).  Kitara Media is an online video solutions provider that increases revenue to website publishers. NYPG is a publisher of Adotas, a premier website and daily email newsletter reaching over 100,000 targeted advertising professionals. The combined company will offer enhanced capabilities to reach publishers and customers with its video advertising platform.   Prior to the closing of the merger, Ascend obtained the written consent from holders of a majority of its then outstanding common stock to change its name to “Kitara Media Corp.” to better reflect the combined company’s operations going forward.  The name change will be effective twenty calendar days after the mailing of an information statement to Ascend’s stockholders alerting them to the action.
 
The combined company projects revenues of approximately $20 million in 2013 and has approximately $4 million in working capital, including funds from a simultaneous $2 million private placement of stock at $0.50 per share.
 
“We are pleased that the merger is now complete and look forward to Kitara Media and NYPG being part of a public company.   We believe the online video advertising market will experience 75% growth over the next two years and we believe the combined company is well positioned to take advantage of this explosive growth,” said Robert Regular, Kitara founder and Chief Executive Officer. “Kitara Media is focused on growing both organically and through select acquisitions.” 
 
The transaction included the issuance of 30 million shares of Ascend common stock to the former owners of Kitara Media and NYPG and the cancellation of approximately 26 million shares previously held by individuals associated with the Andover Games subsidiary of Ascend. As a result, the combined company now has approximately 59 million shares outstanding, including 4 million shares issued in the private placement. As part of the transaction, the Andover Games subsidiary will be closed and its operations discontinued. 
 
Robert Regular has been named Chief Executive Officer of Ascend and the Kitara Media team will remain in place. Craig dos Santos will remain a senior officer of the combined company. Ben Lewis, a member of Ascend’s board of directors, and Lee Linden, a consultant to Ascend, will remain significant stockholders of the combined company, and Mr. Lewis will remain on the Board of Directors of the combined company. 
 
 
 

 
 
Further information on the transaction will be included in a Current Report on Form 8-K to be filed by Ascend with the Securities and Exchange Commission.
 
About Kitara Media
 
Kitara Media currently reaches up to 50 million people a month using its state of the art proprietary video ad technology. Kitara Media delivers millions of videos and banner ads per month. It currently employs 35 individuals and is headquartered in Jersey City, New Jersey with a satellite office in San Francisco, California. For more information on Kitara Media, please go to www.kitaramedia.com .
 
About   New York Publishing Group , Inc.
 
NYPG’s Adotas division provides news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. Adotas aggregates over 100 contributing writers and experts through its website and newsletter. For more information on New York Publishing Group, please go to  www.adotas.com .

The information on Kitara Media’s and Adotas’ websites are not, and shall not be deemed to be, a part of this notice or incorporated in filings Ascend makes with the SEC.
 
Forward Looking Statements
 
This press release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of Ascend’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. 
 
These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside the control of Ascend and are difficult to predict. The information set forth herein should be read in light of such risks. Further, investors should keep in mind that the financial results included herein are unaudited and may not conform to SEC Regulation S-X and as a result such information may fluctuate materially depending on many factors. Accordingly, the financial results in any particular period may not be indicative of future results. Ascend does not assume any obligation to update the information contained in this press release except as required by law.