UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): June 4, 2021

 

Creatd, Inc.

(Exact name of registrant as specified in its charter)

 

Nevada   001-39500   87-0645394
(State or other jurisdiction of
incorporation or organization)
  (Commission File Number)   (IRS Employer
Identification No.)

 

2050 Center Avenue, Suite 640

Fort Lee, NJ 07024

(Address of principal executive offices, including zip code)

 

(201) 258-3770

(Registrant’s telephone number, including area code)

 

N/A

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act: 

 

Title of each class   Trading Symbol(s)   Name of each exchange on
which registered
Common Stock, par value $0.001   CRTD   The Nasdaq Stock Market LLC
         
Common Stock Purchase Warrants   CRTDW   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company ☐

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

Item 1.01 Entry into a Material Definitive Agreement.

 

On June 4, 2021 (the “Closing Date”), Creatd, Inc. (the “Company”), through its wholly owned subsidiary, Creatd Partners, LLC, a Delaware limited liability company (the “Purchaser”), entered into a Membership Interest Purchase Agreement (the “MIPA”) with Angela Hein (“Hein”) and Heidi Brown (“Brown”, and together with Hein, the “Sellers”), pursuant to which the Purchaser acquired 841,005 common units (the “Membership Interests”) of Plant Camp LLC, a Delaware limited liability company (“Plant Camp”) from the Sellers, resulting in the Purchaser owning 89% of the issued and outstanding equity of Plant Camp.

 

Simultaneous with the execution of the MIPA, and having met all conditions precedent in the MIPA, the parties to the MIPA consummated the closing of the transactions contemplated by the MIPA (the “Closing”). At the Closing, the Purchaser acquired a majority interest in Plant Camp in exchange for a cash payment to the Sellers of $300,000. The MIPA contains customary representations, warranties, covenants, indemnification and other terms for transactions of a similar nature.

 

On the Closing Date, the Amended and Restated Liability Company Operating Agreement of Plant Camp was amended and restated (the “Second A&R Operating Agreement”) to reflect the purchase and sale of the Membership Interests pursuant to the MIPA.

 

The foregoing descriptions of the MIPA and the Second A&R Operating Agreement do not purport to be complete and are qualified in their entirety by reference to the MIPA and the Second A&R Operating Agreement, which are attached as Exhibits 10.1 and 10.2, respectively, to this Current Report on Form 8-K (this “8-K”) and incorporated herein by reference.

 

Item 2.01. Completion of Acquisition or Disposition of Assets.

 

The information set forth above under Item 1.01 is hereby incorporated by reference in its entirety in this Item 2.01.

 

Item 7.01 Regulation FD Disclosure.

 

The Plant Camp Investor Presentation (the “Investor Presentation”) is furnished as Exhibit 99.1 hereto and is incorporated herein by reference.

 

The information contained in the Investor Presentation is summary information that should be considered in the context of materials filed with, or furnished to, the Securities and Exchange Commission (the “SEC”) and other public announcements that the Company may make by news release or otherwise from time to time. The Investor Presentation speaks only as of the Closing. While the Company may elect to update the Investor Presentation in the future to reflect events and circumstances occurring or existing after the date of this 8-K, the Company specifically disclaims any obligation to do so.

 

By filing this 8-K and furnishing the Investor Presentation, the Company makes no admission or representation as to the materiality of any information in this 8-K or the Investor Presentation. The Investor Presentation may contain forward-looking statements.

 

Item 8.01 Other Events.

 

On the Closing Date, the Company issued a press release announcing the Closing. A copy of the press release is provided as Exhibit 99.2 to this 8-K.

 

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Item 9.01. Exhibits.

 

(a) Financial statements of businesses acquired.

 

The Company intends to file the financial statements of the business acquired under cover of Form 8-K/A no later than 71 calendar days after the date this 8-K is required to be filed.

  

(b) Pro forma financial information.

 

The Company intends to file pro forma financial information under cover of Form 8-K/A not later than 71 calendar days after the date that this 8-K is required to be filed.

 

(d) Exhibits.

 

Exhibit
Number
  Description
10.1*   Membership Interest Purchase Agreement, dated as of June 4, 2017, by and among, Creatd Partners, LLC, Angela Hein and Heidi Brown
10.2*   Second Amended and Restated Limited Liability Company Agreement of Plant Camp
99.1   Plant Camp Investor Presentation June 2021
99.2   Press Release dated June 4, 2021

 

* Exhibits and/or Schedules have been omitted. The Company hereby agrees to furnish to the SEC upon request any omitted information.

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  CREATD, INC.
   
Date: June 10, 2021 By: /s/ Jeremy Frommer
  Name:  Jeremy Frommer
  Title: Chief Executive Officer

 

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Exhibit 10.1

 

Membership Interest Purchase Agreement

 

THIS MEMBERSHIP INTEREST PURCHASE AGREEMENT (this “Agreement”) is entered into as of June 4, 2021, by and among Angela Hein (“AH”), Heidi Brown (“HB”) and Creatd Partners, LLC, a Delaware limited liability company (“Buyer”). AH and HB are collectively referred to herein as “Sellers” and each, a “Seller.” Sellers and Buyer are collectively referred to herein as the “Parties” and individually as a “Party.”

 

WHEREAS, Sellers collectively own 841,005 common units (the “Membership Interests”) of Plant Camp LLC, a Delaware limited liability company (the “Company”), which represents 66.4% of the issued and outstanding common units of the Company following a previous $175,000 investment by the Buyer dated as of June 1, 2021 pursuant to which the Buyer received 32.9% of the Company’s outstanding membership interests as reflected in the pre-money capitalization table set forth on Schedule III attached hereto; and

 

WHEREAS, Sellers wish to sell to Buyer, and Buyer wishes to purchase from Sellers, the Membership Interests, subject to the terms and conditions set forth herein;

 

NOW, THEREFORE, in consideration of the mutual covenants and agreements hereinafter set forth and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows:

 

ARTICLE I
Purchase and Sale

 

Section 1.01  Purchase and Sale. Subject to the terms and conditions set forth herein, at the Closing (as hereinafter defined), each Seller shall transfer, sell and convey to Buyer, and Buyer agrees to purchase from each Seller, those Membership Interests, free and clear of any mortgage, pledge, lien, charge, security interest, claim or other encumbrance (each an “Encumbrance”) set forth opposite each Seller’s name on Schedule I hereto under the heading “Common Units Sold,” in consideration of the cash consideration set forth opposite such Seller’s name on Schedule I under the heading “Purchase Price.”

 

Section 1.02  Purchase Price. The aggregate purchase price for the Membership Interests shall be $300,000.00, to be allocated among the Sellers in accordance with Schedule I (the “Purchase Price”). Buyer shall pay the Purchase Price to Sellers at the Closing (as defined herein) in cash, by wire transfer of immediately available funds in accordance with each Seller’s wire transfer instructions.

 

Section 1.03  Closing The closing of the transactions contemplated by this Agreement (the “Closing”) shall take place simultaneously with the execution of this Agreement on the date of this Agreement (the “Closing Date”) via the electronic exchange of documents and signatures. The consummation of the transactions contemplated by this Agreement shall be deemed to occur at 12:01 a.m. on the Closing Date.

 

 

 

 

Section 1.04  Working Capital Credit. Buyer shall be entitled to a credit in the event that there is a Material Deviation, as determined by the Buyer in Buyer’s reasonable discretion, between the Company’s actual working capital target figures on the Closing Date and any of the agreed-upon working capital target figures which are set forth on Schedule II hereto. Sellers acknowledge and agree that Sellers’ counsel shall refund to the Company any unused portions of the $20,000 retainer paid by the Company for legal services promptly following Closing. For purposes of this Agreement “Material Deviation” shall mean a ten percent (10%) decrease in the working capital figures detailed in Schedule II.

 

ARTICLE II
REPRESENTATIONS AND WARRANTIES REGARDING SELLERS

 

Each Seller hereby, jointly and severally, represents and warrants to Buyer as of the date of this Agreement and as of the Closing Date as follows:

 

Section 2.01  Organization of the Company. The Company is a limited liability company, duly formed, validly existing and in good standing under the laws of the State of Delaware. True, correct and complete copies of the Company’s Certificate of Formation and Limited Liability Company Agreement (collectively, the “Company’s Organizational Documents”) have been provided to Buyer.

 

Section 2.02  Capitalization. As of immediately prior to the Closing, the authorized and issued equity capital of the Company consists solely of 1,490,863 Common Units currently held by the Sellers and the other members of the Company in the amounts set forth on Schedule III hereto. Schedule III also reflects the authorized and issued equity capital of the Company, on a post-Closing basis, after giving effect to the transactions contemplated by this Agreement and the Ancillary Documents (as hereinafter defined). All of such issued and outstanding membership units are validly issued, fully paid and free and clear of taxes, charges, Encumbrances and preemptive rights, and have been issued in compliance with all applicable laws. The Company has not granted or issued any options, convertible securities, warrants, phantom equity, equity appreciation rights, Encumbrances, anti-dilution provisions or commitments of any character relating to any of its equity other than as contemplated by this Agreement, and no person or entity has any right to purchase or acquire any such equity. There is no voting trust, voting agreement, proxy or other agreement or understanding to which the Company is a party with respect to the voting of the membership units of the Company.

 

Section 2.03  Financial Statements. True, correct and complete copies of the unaudited balance sheet and statements of operations, members’ equity and cash flows of the Company as of and for the fiscal year ended 2020 and the Company’s unaudited consolidated balance sheet and statements of operations, members’ equity and cash flows as of and for the three months ended March 31, 2021 have been provided to Buyer.

 

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Section 2.04  Absence of Certain Changes.

 

(a)  Since March 31, 2021, the Company has not:

 

(i)  incurred any liabilities other than current liabilities incurred, or obligations under contracts entered into, in the ordinary course of business and for individual amounts not greater than $5,000.00, except for the retainer paid to Arvelo PLLC and the Promissory Note;

 

(ii)  sold, leased, assigned, licensed, abandoned, transferred or otherwise disposed of any of its assets, tangible or intangible (other than sales of inventory in the ordinary course of business and use of supplies in the ordinary course of business);

 

(iii)  permitted any of its assets, tangible or intangible to become subject to any Encumbrance;

 

(iv)   terminated or amended or suffered the termination or amendment of, other than in the ordinary course of business, or failed to perform in any material respect any of its obligations or suffered or permitted any material default to exist under, any material agreement, license or permit;

 

(v)  suffered any damage, destruction or loss of tangible property (whether or not covered by insurance) which in the aggregate exceeds $50,000;

 

(vi)   made any loans to any employee, independent contractor, officer, member, or manager of the Company; or

 

(vii)  declared, set aside, or paid any distribution with respect to its members or their capital accounts.

 

Section 2.05  Authority of Seller; Enforceability.

 

(a)  Such Seller has taken all action necessary to permit it to execute and deliver this Agreement and the other documents and instruments to be executed by it as a condition to closing under Section 4.01 (the “Ancillary Documents”) and to carry out the terms hereof and thereof. This Agreement, the Ancillary Documents to which such Seller is a Party and each such other document and instrument to which such Seller is a Party, when duly executed and delivered by such Seller, will constitute a valid and binding obligation of such Seller, enforceable against such Seller in accordance with its terms, except to the extent limited by (i) applicable bankruptcy, insolvency, reorganization, moratorium and similar laws of general application related to the enforcement of creditor’s rights generally and (ii) general principles of equity.

 

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(b)  The execution, delivery and performance by such Seller of this Agreement and each Ancillary Documents to which it is a party, and the performance of such Seller’s obligations hereunder and thereunder, do not and will not violate any provision of any applicable laws, regulations, orders, judgments or decrees, or result in the breach of or constitute a default (or an event which, with notice or lapse of time or both would constitute a default) under any material agreement, instrument or understanding to which such Seller is a party or by which such Seller is bound.

 

Section 2.06  No Conflicts; Consents. The execution, delivery and performance by such Seller of this Agreement and the Ancillary Documents, and the consummation of the transactions contemplated hereby and thereby, do not and will not result in any violation, conflict with or constitute a default under the Company’s Organizational Documents or result in the creation or imposition of any Encumbrance on the Membership Interests. No consent, approval, waiver or authorization is required to be obtained by any Seller from any person or entity (including any governmental authority) in connection with the execution, delivery and performance by such Seller of this Agreement and the Ancillary Agreements and the consummation of the transactions contemplated hereby and thereby.

 

Section 2.07  Legal Proceedings. There is no claim, action, suit, proceeding or governmental investigation (“Action”) of any nature pending or, to such Seller’s knowledge, threatened against or by such Seller (a) relating to or affecting the Membership Interests; (b) relating to or affecting the Company or (c) that challenges or seeks to prevent, enjoin or otherwise delay the transactions contemplated by this Agreement. No event has occurred or circumstances exist that may give rise to, or serve as a basis for, any such Action.

 

Section 2.08  Ownership of Membership Interests. 

 

(a)  Such Seller is the sole legal, beneficial, record and equitable owner of the Membership Interests set forth opposite such Seller’s name on Schedule I, free and clear of any and all Encumbrances whatsoever.

 

(b)  The Membership Interests were issued in compliance with applicable laws. The Membership Interests were not issued in violation of the Company’s Organizational Documents or any other agreement, arrangement or commitment to which Seller or the Company is a Party and are not subject to or in violation of any preemptive or similar rights of any person or entity (each, a “Person”).

 

(c)  Other than the Company’s Organizational Documents, there are no voting trusts, proxies or other agreements or understandings in effect with respect to the voting or transfer of any of the Membership Interests.

 

Section 2.09  Brokers. No broker, finder or investment banker is entitled to any brokerage, finder’s or other fee or commission in connection with the transactions contemplated by this Agreement based upon arrangements made by or on behalf of such Seller.

 

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Section 2.10  Non-Foreign Status. Such Seller is not a foreign person as defined in Treasury Regulations Section 1.1446(f)-1(b)(4) or Section 1.1445-2 and the Membership Interests do not constitute a United States real property interest.

 

Section 2.11  Taxes. All of the following statements are true and accurate: (a) all tax returns (including information returns) required to be filed on or before the Closing Date by the Company have been timely filed except for the Company’s 2020 tax returns which are on extension until September 15, 2021, (b) all such tax returns are true, complete and correct in all respects, (c) all taxes due and owing by the Company (whether or not shown on any tax return) have been timely paid, (d) all deficiencies asserted, or assessments made, against the Company as a result of any examinations by any taxing authority have been fully paid, and (e) there are no pending or threatened actions by any taxing authority.

 

Section 2.12  Employees. All compensation and bonuses due and owing to any employee or contractor of the Company as of the Closing Date have been paid in full. The Company is not a party to, nor otherwise bound by, any collective bargaining agreement or other Contract or understanding with a labor union or labor organization. No employee has terminated or threatened to terminate his or her employment with the Company, or given notice of such termination, and Sellers have no reason to believe that any employee intends to terminate his or her employment with Company. The Company has never received a (i) “no match letter” from the U.S. Social Security Administration, or (ii) written notice from the Department of Homeland Security that the immigration status or employment authorization documentation presented or referenced by an employee as proof of work authorization is assigned to another individual.

 

Section 2.13  Intellectual Property. Except with respect to formulas for cheese and pasta ingredients, the Company owns the entire right, title and interest in and to, or has the right to use pursuant to a valid and enforceable license the Company’s trade name, website and all of the other intellectual property that it uses in connection with its business (the “Intellectual Property”). The conduct of the Company’s business, and the Company’s products, processes and services, have not infringed upon the intellectual property rights of any Person. To the knowledge of Sellers, no Person has infringed or otherwise violated, or is currently infringing or otherwise violating, any Intellectual Property. There are no pending or, to the knowledge of Sellers, threatened proceedings (a) challenging the validity, enforceability or ownership of any of the Intellectual Property or the Company’s rights with respect thereto, or (b) alleging any infringement, misappropriation or other violation of the intellectual property of any Person by the Company.

 

Section 2.14  Bank Accounts. All of the following information regarding the Company’s bank accounts have been provided to the Buyer: (a) the names and locations of all banks and other financial institutions at which the Company maintains accounts of any nature, the type and number of all such accounts, and the names of all Persons authorized to make withdrawals therefrom, (b) all credit cards and revolving credit accounts in the name of the Company or used in the Company’s business, (c) the location of all lock boxes, P.O. boxes and safe deposit boxes maintained by the Company, together with the names of the Persons authorized to have access thereto, and (d) any powers of attorney granted by the Company.

 

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Section 2.15  Compliance with Legal Requirements; Governmental Authorizations. The Company has at all times been in material compliance with each law or requirement that is or was applicable to it or the conduct of its business or the ownership or use of any of its assets. To the Company’s knowledge it has all licenses, permits or other governmental authorization (each, a “Governmental Authorization”) that are required for the Company to conduct its business or to own or use any of its assets. Each Governmental Authorization listed is valid and in full force and effect. The Company has not received any notice or other communication from any Person regarding any actual, alleged, or potential violation of, or failure to comply with, any Governmental Authorization or applicable law or requirement.

 

Section 2.16  Material Contracts. Sellers have delivered to Buyer a true, complete and correct copy of, each of the following contracts (the “Material Contracts”) that are: (a) involving the performance of services, delivery of goods or materials, or payments by or to the Company in excess of $5,000.00, (b) affecting the ownership, lease, or use of any real or personal property (including the Leases), (c) containing covenants that in any way purport to restrict the right of the Company (or any other Person for the Company’s benefit) to engage in any business activity, compete with any Person, or enter into (or solicit) a business relationship with any Person, or (d) that is otherwise material to the conduct of the Company’s business. Each Material Contract is in full force and effect, and is valid and enforceable in accordance with its terms. Neither the Company nor, to the knowledge of Sellers, any other party is or has been in breach of any Material Contract, and no event or circumstance has occurred or exists that (with or without notice or lapse of time) could result in a breach of any Material Contract, result in the creation of any Encumbrance affecting the Company or its assets or give the Company any other party to any Material Contract the right to cancel, terminate or modify such Material Contract. The Company has not given to, or received from, any other Person any notice or other communication (whether oral or written) regarding any actual, alleged, or potential breach of any Material Contract or any intention to cancel, terminate or modify any Material Contract.

 

Section 2.17  Insurance. The assets and business of the Company are adequately insured under the various policies of insurance, each of which is currently, and will be after the Closing Date, in full force and effect without modification. The Company has timely paid all premiums due and payable with respect to each such policy and no additional premiums are due as of the Closing Date. Sellers have provided Buyer with complete and correct copies of all such policies, and no policy has been modified since such copies were provided to Buyer. The Company has not received any notice of cancellation or non-renewal with respect to (or disallowance of, or reservation of rights with respect to, any claim under) any such policies.

 

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Section 2.18  Full Disclosure. No representation or warranty by such Seller in this Agreement or any Ancillary Document, certificate or other document furnished or to be furnished to Buyer pursuant to this Agreement contains any untrue statement of a material fact or omits to state a material fact necessary to make the statements contained therein, in light of the circumstances in which they are made, not misleading.

 

ARTICLE III
REPRESENTATIONS AND WARRANTIES OF BUYER

 

Buyer represents and warrants to Sellers that the statements contained in this Article III are true and correct as of the date hereof.

 

Section 3.01  Organization and Authority of Buyer; Enforceability. Buyer is a limited liability company duly organized, validly existing and in good standing under the laws of the State of Delaware. Buyer has full limited liability company power and authority to enter into this Agreement and the applicable Ancillary Documents, to carry out its obligations and to consummate the transactions contemplated hereby and thereby and have been duly authorized on the part of Buyer. This Agreement and the Ancillary Documents have been duly executed and delivered by Buyer, and (assuming due authorization, execution and delivery by Seller) this Agreement and the documents to be delivered hereunder constitute legal, valid and binding obligations of Buyer enforceable against Buyer in accordance with their respective terms.

 

Section 3.02  No Conflicts; Consents. The execution, delivery and performance by Buyer of this Agreement and the documents to be delivered hereunder, and the consummation of the transactions contemplated hereby, do not and will not: (a) violate or conflict with the certificate of formation or operating agreement of Buyer; or (b) violate or conflict with any judgment, order, decree, statute, law, ordinance, rule or regulation applicable to Buyer. No consent, approval, waiver or authorization is required to be obtained by Buyer from any person or entity (including any governmental authority) in connection with the execution, delivery and performance by Buyer of this Agreement or any Ancillary Document and the consummation of the transactions contemplated hereby and thereby.

 

Section 3.03  Investment Purpose. Buyer is acquiring the Membership Interests solely for its own account for investment purposes and not with a view to, or for offer or sale in connection with, any distribution thereof. Buyer acknowledges that the Membership Interests are not registered under the Securities Act of 1933, as amended, or any state securities laws, and that the Membership Interests may not be transferred or sold except pursuant to the registration provisions of the Securities Act of 1933, as amended or pursuant to an applicable exemption therefrom and subject to state securities laws and regulations, as applicable.

 

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Section 3.04  Brokers. No broker, finder or investment banker is entitled to any brokerage, finder’s or other fee or commission in connection with the transactions contemplated by this Agreement based upon arrangements made by or on behalf of Buyer.

 

Section 3.05  Legal Proceedings. There is no Action pending or, to Buyer’s knowledge, threatened against or by Buyer that challenges or seeks to prevent, enjoin or otherwise delay the transactions contemplated by this Agreement. No event has occurred or circumstances exist that may give rise or serve as a basis for any such Action.

 

ARTICLE IV
Closing Deliveries

 

Section 4.01  Sellers’ Deliveries. At the Closing, each Seller shall deliver to Buyer the following:

 

(a)  a membership interest transfer power, in the respective forms collectively attached hereto as Exhibit A (the “Transfer Power”), executed by such Seller.

 

(b)  duly executed counterparts to the Second Amended and Restated Operating Agreement of the Company, in substantially the same form as that attached hereto as Exhibit B (the “A&R Operating Agreement”).

 

(c)  a letter of resignation of such Seller effecting the resignation of such Seller from any and all positions or offices of management or authority of the Company.

 

(d)  A certification meeting the requirements of Treasury Regulations Section 1.1446(f)-2(b)(2) to the effect that such Seller is not a foreign person within the meaning of Section 1446(f) of the Internal Revenue Code of 1986, as amended (“Code”), duly executed by the Seller and in form and substance reasonably satisfactory to the Buyer.

 

(e)  a duly executed copy of that certain draft promissory note attached hereto as Exhibit C (the “Promissory Note”), which draft Promissory Note has been previously provided to the Sellers and the Company.

 

Section 4.02  Buyer’s Deliveries. At the Closing, Buyer shall deliver the following to Sellers:

 

(a)  The Purchase Price.

 

(b)  the A&R Operating Agreement, executed by Buyer.

 

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ARTICLE V
Tax Matters

 

Section 5.01  Allocation of Company Income and Loss. Buyer and Sellers shall ensure that the Company allocate all items of Company income, gain, loss, deduction or credit attributable to the Membership Interests for the taxable year of the Closing based on a closing of the Company’s books as of the Closing Date.

 

Section 5.02  Section 754 Election. Buyer and Sellers shall cooperate with each other in good faith to ensure that the Company makes an election under Section 754 of the Code.

 

Section 5.03  Tax Audit Procedures. Buyer and Sellers shall ensure that the Company (a) not elect into the partnership audit procedures enacted under Section 1101 of the Bipartisan Budget Act of 2015 (“BBA Procedures”) for any tax year beginning before January 1, 2018; (b) annually opt-out of the BBA Procedures for tax years beginning on or after January 1, 2018 pursuant to Section 6221(b) of the Code; and (c) for any year in which applicable law and regulations do not permit the Company to elect out of the BBA Procedures and in which it receives a notice of final partnership adjustment, to timely elect the alternative procedure under Section 6226 of the Code.

 

ARTICLE VI
POST-CLOSING COvenants

 

Section 6.01  Non-Competition; Non-Solicitation.

 

(a)  Neither Seller shall, directly or indirectly, (i) for a period of thirty (30) months commencing on the Closing Date with respect to the manufacture, sale, marketing or distribution of macaroni and cheese products and for a period of one (1) year commencing on the Closing Date with respect to the manufacture, sale, marketing or distribution of pancake, granola bars and any other products which are being manufactured, marketed, sold and distributed by the Company as of the Closing Date (collectively, the “Restricted Period”), engage in or assist others in engaging in the manufacture, sale, marketing or distribution of the aforementioned products (collectively, the “Business”) in the United States and Canada (the “Territory”); (ii) obtain or maintain any interest in any entity that engages directly in the Business in the Territory in any active capacity, including as a partner, employee, principal, agent, or consultant; or (iii) intentionally interfere in any material respect with the business relationships (whether formed prior to or after the date of this Agreement) between the Company and customers or suppliers of the Company. Notwithstanding the foregoing, nothing in this Agreement shall be construed to prohibit either Seller from owning, directly or indirectly, solely as an investment, less than three percent (3%) of the issued and outstanding securities of any entity traded on any national securities exchange.

 

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(b)  During the period one (1) year from the Closing Date, neither Seller shall, directly or indirectly, hire or solicit any employee of the Company or encourage any such employee to leave such employment or hire any such employee who has left such employment, except pursuant to a general solicitation which is not directed specifically to any such employees; provided, however, that nothing in this Section 6.01(b) shall be construed so as to prevent either Seller from hiring (i) any employee whose employment has been terminated by the Company or Buyer for cause or (ii) after one hundred eighty (180) business days from the date of termination of employment, any employee whose employment has been terminated by such employee.

 

(c)  During the period one (1) year from the Closing Date, neither Seller shall, directly or indirectly, solicit or entice, or attempt to solicit or entice, any clients or customers of the Company or potential clients or customers of the Company for purposes of diverting their business or services from the Company.

 

Section 6.02  Sellers acknowledge that a breach or threatened breach of any of the covenants set forth in Section 6.01 of this Agreement would give rise to irreparable harm to Buyer and the Company, for which monetary damages would be an inadequate remedy. Sellers further acknowledge and agree that, if either Seller breaches or threatens a breach of the covenants set forth in Section 6.01 of this Agreement, Buyer shall, in addition to all other rights and remedies available to it at law, be entitled to injunctive relief in addition to any other equitable relief that may be available to it from a court of competent jurisdiction.

 

Section 6.03  Seller acknowledges that the restrictions contained in Section 6.01 are reasonable and necessary to protect the legitimate interests of Buyer and constitute a material inducement to Buyer to enter into this Agreement and consummate the transactions contemplated by this Agreement. In the event that any covenant contained in Section 6.01 should be adjudicated by a court of competent jurisdiction to exceed the time, geographic, product or service or other limitations permitted by applicable law in any jurisdiction, then such court is expressly empowered to reform such covenant, and such covenant shall be deemed reformed, in such jurisdiction to the maximum of any such limitations permitted by applicable law. The covenants contained in Section 6.01 and each provision of this Article VI are severable and distinct covenants and provisions. The invalidity or unenforceability of any such covenant or provision as written shall not invalidate or render unenforceable the remaining covenants or provisions hereof, and any such invalidity or unenforceability in any jurisdiction shall not invalidate or render unenforceable such covenant or provision in any other jurisdiction.

 

Section 6.04  Post-Closing Cooperation. Sellers shall each assist the Buyer in operating the Company by making introductory phone calls on an as-needed basis with a cap of five (5) working hours per week during the fifteen (15) day period after the Closing on an as-needed basis, or until such time as Sellers have completed all of the introductory phone calls with those parties listed on Schedule IV to the reasonable satisfaction of Buyer’s Chief Executive Officer or his designee (such period, the “Transition Period”). Sellers shall not receive any compensation for providing services to the Company during the Transition Period as the provision of such services is part of the benefits that the Buyer is receiving in return for the Purchase Price.

 

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Section 6.05  Confidentiality. Neither the Sellers, the Buyer nor the Company will disclose the terms of this Agreement to any person other than Buyer’s and the Company’s officers and employees who need to know such terms as well as their respective accountants and attorneys, and in the case of the Buyer its parent company, Created, Inc., and the officers and employees of Creatd, Inc. who need to know such terms (each, a “Permitted Disclosee”) without the written consent of the other party and agrees that any Permitted Disclosee shall be bound by written obligations of confidentiality with the relevant party for a period of five (5) years measured from the Closing Date or, for any trade secrets, for any such longer period of time as the trade secrets may be protected as such under applicable law. Notwithstanding the foregoing provision, nothing in this Agreement shall restrict or prohibit Created, Inc. from fulfilling its public company reporting obligations and other legal obligations, nor shall it prohibit the Buyer from making a public announcement regarding the transactions contemplated hereby, provided that the bare minimum information regarding the Purchase Price (i.e., no disclosure or the limited information about the Purchase Price necessary to comply with any reporting and other legal obligations) shall be reported to the public. The nondisclosure agreements between Creatd, Inc., the Sellers and the Buyer and between the Company and the Buyer shall remain in full force and effect and shall be incorporated herein by reference.

 

Section 6.06  Non-disparagement. The Parties and Creatd, Inc., as well as its businesses and respective employees, officers, and directors, hereby agree and covenant that they shall not at any time make, publish, or communicate to any Person or in any public forum any defamatory, maliciously false or disparaging remarks, comments, or statements concerning (with respect to the Buyer), the Sellers, (or with respect to the Sellers), the Buyer, the Company, Creatd, Inc. or its businesses, or any of their respective employees, officers, or directors and their existing and prospective customers, suppliers, investors, and other associated third parties, now or in the future.

 

Section 6.07  Name and Likeness. The Buyer and its affiliates (including Creatd, Inc.) shall, before the end of 30 days from the Closing Date, remove the names, images, and likenesses of each of the Sellers and their children from Company packaging, marketing materials, and website and not use them thereafter without express written consent from Angela Hein, for her children and herself, and Heidi Brown, for her children and herself. Nothing in this Section shall prohibit the Buyer and the Company from selling off any existing inventory of the products it is receiving on the Closing Date, even if such names and likenesses are still on such products, provided that the existing inventory shall be sold off within a commercially reasonable period of time after the Closing Date.

 

Section 6.08  Release. In consideration for entering into this Agreement and for other good and valuable consideration, the receipt of which is hereby acknowledged, each Party hereby releases the other Party and the other Party’s members, managers, directors, officers, shareholders, employees, independent contractors, subsidiaries, affiliates, parent companies, successors and assigns, including but not limited to Creatd, Inc. and Created, Inc. hereby releases the Sellers, from any and all liability, claims, damages, causes of action or any other form of legal or equitable relief (collectively, the “Claims”) from (i) all potential claims arising before the date of this Agreement and (ii) all potential claims that have been, could have been or in the future might be asserted in any way arising out of or relating to this Agreement, as well as the schedules and exhibits attached hereto, and the transactions contemplated hereby, except with respect to any Claims arising out of or related to the representations, warranties, covenants and obligations of any Party pursuant to this Agreement.

 

ARTICLE VII
Indemnification

 

Section 7.01  Survival of Representations and Covenants. All representations, warranties, covenants and agreements contained herein and all related rights to indemnification shall survive the Closing for a period of twelve (12) months.

 

Section 7.02  Indemnification by Seller. Subject to the other terms and conditions of this Article VII, Sellers shall, jointly and severally, defend, indemnify and hold harmless Buyer, its affiliates and their respective stockholders, directors, members, managers, officers and employees from and against:

 

(a)  all claims, judgments, damages, liabilities, settlements, losses, costs and expenses, including attorneys’ fees and disbursements (a “Loss”), arising from or relating to any inaccuracy in or breach of any of the representations or warranties of a Seller contained in this Agreement or any document to be delivered hereunder;

 

(b)  any Loss arising from or relating to any breach or non-fulfillment of any covenant, agreement or obligation to be performed by a Seller pursuant to this Agreement or any document to be delivered hereunder; or

 

(c)  the amount of any imputed underpayment (as described in Section 6225 of the Code) imposed on the Company and allocable to a Seller or attributable to the Membership Interests during taxable years, or portions thereof, when such Seller owned the applicable Membership Interests (the “Seller Ownership Period”), or any other income tax assessment imposed on the Company under any similar provision of state or local law and allocable to the Seller or attributable to the Membership Interests during the Seller Ownership Period.

 

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Section 7.03 Indemnification by Buyer. Subject to the other terms and conditions of this Article VII, Buyer shall defend, indemnify and hold harmless Sellers and their respective stockholders, directors, members, managers, officers and employees from and against all Losses arising from or relating to:

 

(a)  any inaccuracy in or breach of any of the representations or warranties of Buyer contained in this Agreement or any document to be delivered hereunder; or

 

(b)  any breach or non-fulfillment of any covenant, agreement or obligation to be performed by Buyer pursuant to this Agreement or any document to be delivered hereunder.

 

Section 7.04  Tax Treatment of Indemnification Payments. All indemnification payments made under this Agreement shall be treated by the Parties as an adjustment to the Purchase Price for Tax purposes, unless otherwise required by Law.

 

Section 7.05  Effect of Investigation. Buyer’s right to indemnification or other remedy based on the representations, warranties, covenants and agreements of Sellers contained herein will not be affected by any investigation conducted by Buyer with respect to, or any knowledge acquired by Buyer at any time, with respect to the accuracy or inaccuracy of or compliance with, any such representation, warranty, covenant or agreement.

 

Section 7.06  Cumulative Remedies. The rights and remedies provided in this Article VII are cumulative and are in addition to and not in substitution for any other rights and remedies available at law or in equity or otherwise.

 

ARTICLE VIII
Miscellaneous

 

Section 8.01  Expenses. Except as otherwise provided in Section 1.04, all costs and expenses incurred in connection with this Agreement and the transactions contemplated hereby shall be paid by the Party incurring such costs and expenses.

 

Section 8.02  Further Assurances. Following the Closing, each of the Parties hereto shall, and shall cause their respective Affiliates to, execute and deliver such additional documents, instruments, conveyances and assurances and take such further actions as may be reasonably required to carry out the provisions hereof and give effect to the transactions contemplated by this Agreement.

 

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Section 8.03  Notices. All notices, requests, consents, claims, demands, waivers and other communications hereunder shall be in writing and shall be deemed to have been given (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee if sent by a nationally recognized overnight courier (receipt requested); (c) on the date sent by facsimile or e-mail of a PDF document (with confirmation of transmission) if sent during normal business hours of the recipient, and on the next Business Day if sent after normal business hours of the recipient or (d) on the 3rd day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid. Such communications must be sent to the respective Parties at the following addresses (or at such other address for a Party as shall be specified in a notice given in accordance with this Section 8.03):

 

If to a Seller:

 

 

with a copy to:

At the addresses appearing below such Seller’s name on Schedule I.

 

 

Arvelo, PLLC

119 Nueces St. 

2nd Floor

Austin, TX 78701 

ATTN: Frankie Arvelo, Esq.

Facsimile: 737-600-8214 

Email: frankie@arvelopllc.com

 

If to Buyer:

Creatd Partners, LLC

2050 Center Avenue - #640 

Fort Lee, NJ 07024

ATTN: Chelsea Pullano 

Facsimile: (201) 608-7536

Email: chelsea@creatd.com 

 

with a copy to:

Brody Wilkinson PC

2507 Post Road 

Southport, CT 06890

ATTN: Thomas J. Walsh, Jr., Esq. 

Facsimile: (203) 254-1772

Email: twalsh@brodywilk.com

 

Section 8.04  Headings. The headings in this Agreement are for reference only and shall not affect the interpretation of this Agreement.

 

Section 8.05  Severability. If any term or provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction. Upon such determination that any term or other provision is invalid, illegal or unenforceable, the Parties hereto shall negotiate in good faith to modify the Agreement so as to effectuate the original intent of the Parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.

 

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Section 8.06  Entire Agreement. This Agreement and the documents to be delivered hereunder constitute the sole and entire agreement of the Parties to this Agreement with respect to the subject matter contained herein, and supersede all prior and contemporaneous understandings and agreements, both written and oral, with respect to such subject matter. In the event of any inconsistency between the statements in the body of this Agreement and those in documents to be delivered hereunder, the Exhibits, the statements in the body of this Agreement will control.

 

Section 8.07  Successors and Assigns. This Agreement shall be binding upon and shall inure to the benefit of the Parties hereto and their respective successors and permitted assigns. Neither Party may assign its rights or obligations hereunder without the prior written consent of the other Party, which consent shall not be unreasonably withheld or delayed. No assignment shall relieve the assigning Party of any of its obligations hereunder.

 

Section 8.08  No Third-Party Beneficiaries. Except as provided in Article VII, this Agreement is for the sole benefit of the Parties hereto and their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other Person or entity any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

 

Section 8.09  Amendment and Modification. This Agreement may only be amended, modified or supplemented by an agreement in writing signed by each Party hereto.

 

Section 8.10  Waiver. No waiver by any Party of any of the provisions hereof shall be effective unless explicitly set forth in writing and signed by the Party so waiving. No waiver by any Party shall operate or be construed as a waiver in respect of any failure, breach or default not expressly identified by such written waiver, whether of a similar or different character, and whether occurring before or after that waiver. No failure to exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement shall operate or be construed as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege.

 

Section 8.11  Governing Law. This Agreement shall be governed by and construed in accordance with the internal laws of the State of New Jersey without giving effect to any choice or conflict of law provision or rule with respect to any claims initiated by one or both of the Sellers against the Company or Buyer. This Agreement shall be governed by and construed in accordance with the internal laws of the State of Texas without giving effect to any choice or conflict of law provision or rule with respect to any claims initiated by the Company or Buyer against one or both of the Sellers.

 

Section 8.12  Submission to Jurisdiction. Any legal suit, action or proceeding arising out of or based upon this Agreement or the transactions contemplated hereby claims that is initiated by one or both of the Sellers against the Company or Buyer shall be instituted in the state or federal courts of the State of New Jersey in each case located in the county of Bergen and each Party irrevocably submits to the exclusive jurisdiction of such courts in any such suit, action or proceeding. Any legal suit, action or proceeding arising out of or based upon this Agreement or the transactions contemplated hereby claims that is initiated by the Company or Buyer against one or both of the Sellers shall be instituted in the state or federal courts of the State of Texas in each case located in the county of Travis and each Party irrevocably submits to the exclusive jurisdiction of such courts in any such suit, action or proceeding.

 

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Section 8.13  Litigation Expenses. The prevailing Party or Parties in any legal action arising out of or related to this Agreement shall be entitled to an award of his, her or its expenses, including but not limited to costs of suit and reasonable attorneys’ fees, from the non-prevailing Party or Parties.

 

Section 8.14  Waiver of Jury Trial. Each Party acknowledges and agrees that any controversy which may arise under this Agreement is likely to involve complicated and difficult issues and, therefore, each such Party irrevocably and unconditionally waives any right it may have to a trial by jury in respect of any legal action arising out of or relating to this Agreement or the transactions contemplated hereby.

 

Section 8.15  Specific Performance. The Parties agree that irreparable damage would occur if any provision of this Agreement were not performed in accordance with the terms hereof and that the Parties shall be entitled to specific performance of the terms hereof, in addition to any other remedy to which they are entitled at law or in equity.

 

Section 8.16  Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall be deemed to be one and the same agreement. A signed copy of this Agreement delivered by facsimile, e-mail or other means of electronic transmission shall be deemed to have the same legal effect as delivery of an original signed copy of this Agreement.

 

Section 8.17  Knowledge. For purposes of this Agreement, “knowledge” of a Party and any similar phrases shall mean the actual of any director or officer of such Party, after due inquiry.

 

[signature page follows]

 

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IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date first written above.

 

  SELLERS:
     
  /s/ Angela Hein
  Angela Hein
   
 

/s/ Heidi Brown

  Heidi Brown
     
  BUYER:
     
  CREATD PARTNERS, LLC
     
  By: /s/ Jeremy Frommer
  Name:  Jeremy Frommer
  Title: Chief Executive Officer
     
     
  CREATD, INC.: (with respect to the obligations of Creatd, Inc. which are set forth in Sections 6.05 through and including Section 6.08 only)
     
     
  By: /s/ Jeremy Frommer
  Name: Jeremy Frommer
  Title: Chief Executive Officer

 

[Signature Page to Membership Interest Purchase Agreement]

 

 

 

 

SCHEDULE I

 

MEMBERSHIP INTERESTS; PURCHASE PRICE ALLOCATION

 

 

 

[Sch. I]

 

 

SCHEDULE II

 

WORKING CAPITAL TARGET FIGURES

 

 

 

[Sch. II]

 

 

SCHEDULE III

 

CAPITALIZATION

 

 

 

[Sch. III]

 

 

SCHEDULE IV

 

Introductory Phone Call Party List

 

 

 

[Sch. IV]

 

 

EXHIBIT A

 

Forms of Transfer Power

 

 

[Ex. A]

 

 

EXHIBIT B

 

A&R Operating Agreement

 

(See attached)

 

[Ex. B]

 

 

EXHIBIT C

 

Promissory Note

 

 

 

[Ex. C]

 

 

 

 

 

 

Exhibit 10.2

 

SECOND AMENDED AND RESTATED LIMITED LIABILITY COMPANY AGREEMENT

 

THIS SECOND AMENDED AND RESTATED LIMITED LIABILITY COMPANY AGREEMENT (this “Agreement”) of Plant Camp LLC, a Delaware limited liability company (the “Company”), is entered into as of June 1, 2021, by and among the Company, the members listed in Schedule I and any other Person who, after the date hereof, becomes a Member in accordance with the terms of this Agreement (collectively, the “Members”). Unless otherwise noted or defined elsewhere in this Agreement, capitalized terms used in this Agreement have the meanings ascribed herein, as more fully set forth in ARTICLE XI.

 

WHEREAS, the Company was formed under the laws of the State of Delaware by the filing of a Certificate of Formation with the Secretary of State of Delaware (the “Secretary of State”) on May 14, 2020 (the “Certificate of Formation”);

 

WHEREAS, the Company and the Initial Members are parties to that certain Amended and Restated Liability Company Operating Agreement of the Company, dated as of May 14, 2021 (the “Previous Operating Agreement”); and

 

WHEREAS, the Members wish to enter into this Agreement to amend and restate the Previous Operating Agreement in its entirety, and to set forth the terms and conditions governing the operation and management of the Company.

 

NOW, THEREFORE, in consideration of the mutual covenants and agreements hereinafter set forth and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

 

ARTICLE I

Organizational Matters

 

Section 1.01 Name. The name of the Company is Plant Camp LLC.

 

Section 1.02 Principal Office. The principal office of the Company is located at 1108 Lavaca Street, Suite 110-182, Austin, TX 78701, or such other location as may from time to time be determined by the Manager. The Manager shall give prompt notice of any such change to each of the Members.

 

Section 1.03 Registered Office; Registered Agent. The registered office of the Company and the registered agent for service of process on the Company in the State of Delaware shall be that office and Person named in the Certificate of Formation or such other office (which need not be a place of business of the Company) or such other Person or Persons as the Manager may designate from time to time in the manner provided by the Delaware Act and Applicable Law.

 

 

 

 

Section 1.04 Purpose; Powers.

 

(a) The purposes of the Company are to engage in any lawful act or activity for which limited liability companies may be formed under the Delaware Act and to engage in any and all activities necessary or incidental thereto.

 

(b) The Company shall have all the powers necessary or convenient to carry out the purposes for which it is formed, including the powers granted by the Delaware Act.

 

Section 1.05 Term. The term of the Company commenced on the date and time the Certificate of Formation was filed with the Secretary of State of the State of Delaware and shall continue in existence perpetually or until any earlier date when the Company is terminated in accordance with the provisions of this Agreement or as provided by law.

 

ARTICLE II
Members; Units

 

Section 2.01 Members. The names, mailing addresses, and Membership Interests of the Members are set out in Schedule I attached hereto (the “Members Schedule”). The Manager shall maintain and update the Members Schedule upon the issuance or Transfer of any Membership Interests to any new or existing Member in accordance with this Agreement.

 

Section 2.02 Capital Contributions; Capital Accounts; No Withdrawals.

 

(a) The Members have contributed to the Company the amounts, in the form of cash, property, services, or a promissory note or other obligation (as such amounts may be amended herein from time to time, the “Capital Contributions”) set out in the Members Schedule. No Member is required to make additional Capital Contributions to the Company.

 

(b) The Company shall establish and maintain for each Member a separate capital account (a “Capital Account”) on its books and records in accordance with the provisions of Section 704(b) of the Code and Treasury Regulations Section 1.704-1(b)(2)(iv). Each Capital Account shall be (i) credited by such Member’s Capital Contributions to the Company and any profits allocated to such Member in accordance with Section 4.01 and (ii) debited by any distributions to such Member pursuant to Section 5.01(a) and any losses allocated to such Member in accordance with Section 4.01. For purposes of maintaining the Members’ Capital Accounts, profits and losses shall be determined in accordance with Treasury Regulation Section 1.704-1(b). The Capital Accounts shall be adjusted by the Manager upon the occurrence of an event described in Treasury Regulations Section 1.704-1(b)(2)(iv)(f)(5) in the manner described in Treasury Regulations Section 1.704-1(b)(2)(iv)(f)(5) and (g) if the Manager determine that such adjustments are necessary or appropriate to reflect the relative economic interests of the Members. In the event of a Transfer of any Membership Interest in accordance with the terms of this Agreement, the Transferee shall succeed to the Capital Account of the Transferor to the extent it relates to the transferred Membership Interest.

 

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(c) No Member shall be entitled to withdraw any part of its Capital Account or to receive any distribution from the Company, except as otherwise provided in this Agreement.

 

Section 2.03 Additional Capital Contributions.

 

(a) In addition to the Initial Capital Contributions of the Members, the Members shall make additional Capital Contributions in cash, in proportion to their respective Membership Interests, as determined by the Manager from time to time to be reasonably necessary to pay any operating, capital or other expenses relating to the business of the Company (such additional Capital Contributions, the “Additional Capital Contributions”). Upon the Manager making such determination for Additional Capital Contributions, the Manager shall deliver to the Members a written notice of the Company’s need for Additional Capital Contributions, which notice shall specify in reasonable detail (i) the purpose for such Additional Capital Contributions, (ii) the aggregate amount of such Additional Capital Contributions, (iii) each Member’s share of such aggregate amount of Additional Capital Contributions based upon such Member’s Membership Interest, and (iv) the date (which date shall not be less than ten (10) Business Days from the date that such notice is given) on which such Additional Capital Contributions shall be required to be made by the Members.

 

(b) If any Member shall fail to timely make, or notifies the other Member that it shall not make, all or any portion of any Additional Capital Contribution which such Member is obligated to make under Section 2.03, then such Member shall be deemed to be a “Non-Contributing Member”. The non-defaulting Member(s) (the “Contributing Member”) shall be entitled, but not obligated, to pay the Non-Contributing Member’s proportional share of any such Additional Capital Contributions. Upon payment of the Non-Contributing Member’s proportional share of any such Additional Capital Contributions, the Non-Contributing Member’s percentage of the outstanding Units shall be diluted down based on the ratio between the total amount of Additional Capital Contributions that are determined to be necessary by the Manager and the fair market value of the Company’s outstanding Units as determined by the Manager in the Manager’s reasonable discretion. For example, if the amount of Additional Capital Contributions that are determined to be necessary by the Manager is equal to $1,000,000 and the fair market value of the Company’s outstanding Units as determined to be $10,000,000, then each Non-Contributing Member’s Units in the Company shall be decreased by ten (10%) each. The Manager shall be authorized to issue additional Units to the Contributing Member(s) in order to ensure that each Member’s percentages of the Company’s outstanding Units will be accurately reflected on the Company’s books and records in accordance with the provisions of this Section 2.03(b).

 

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(c) If a Member is characterized as a Non-Contributing Member, then, so long as the Member remains a Non-Contributing Member, it shall forfeit and no longer be entitled to any consent or voting rights granted in this Agreement.

 

Section 2.04 Admission of Additional Members.

 

(a) Additional Members may be admitted from time to time in connection with (i) the issuance of Units by the Company, subject to compliance with the provisions of Section 3.02(b) or (ii) a Transfer of Units, subject to compliance with the provisions of this Agreement, and in either case, following compliance with the provisions of Section 2.04(b).

 

(b) In order for any Person not already a Member of the Company to be admitted as a Member, whether pursuant to an issuance or a Transfer (including a Permitted Transfer) of Units, such Person shall have executed and delivered to the Company a written undertaking substantially in the form of the Joinder Agreement attached as Exhibit A (a “Joinder Agreement”). Upon the amendment of the Members Schedule by the Manager and the satisfaction of any other applicable conditions, including, if a condition, the receipt by the Company of payment for the issuance of the applicable Membership Interests, such Person shall be admitted as a Member, shall be a party hereto, shall be deemed listed as such on the books and records of the Company, and thereupon shall be issued his, her, or its Membership Interests. The Manager shall also adjust the Capital Accounts of the Members as necessary in accordance with Section 2.02.

 

Section 2.05 No Withdrawal; Death of Member.

 

(a) So long as a Member continues to hold any Membership Interest, such Member shall not have the ability to withdraw as a Member prior to the dissolution and winding up of the Company and any such withdrawal or attempted withdrawal by a Member prior to the dissolution and winding up of the Company shall be null and void. As soon as any Member ceases to hold any Membership Interests, such Person shall no longer be a Member.

 

(b) The death of any Member shall not cause the dissolution of the Company. In such event, the Company and its business shall be continued by the remaining Member or Members and the Membership Interests owned by the deceased Member shall be automatically Transferred to such Member’s executors, administrators, testamentary trustees, legatees, distributees, or beneficiaries, as applicable, as Permitted Transferees; provided, that any such Permitted Transferee shall be admitted as a Member only upon compliance with the provisions of Section 2.04(b).

 

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Section 2.06 Designation of Units. The Manager may from time to time designate one or more classes or series of units representing Membership Interests in the Company (“Units”), with such designations, preferences, rights, qualifications, limitations or restrictions as provided in this Agreement and as may be determined by the Manager from time to time.

 

Section 2.07 Authorized Units. The total number of authorized Units of each class or series of Units shall be set forth on Schedule I. Subject to this Agreement, the Manager may increase the number of Units designated for any existing class or series. The Manager may decrease the number of Units designated for any existing class or series by a resolution subtracting from such class or series authorized and unissued Units designated for such existing class or series. In any such event, the Manager shall promptly amend Schedule I or cause Schedule I to be amended to reflect the then current authorized and issued number of each class or series of Units. Within the sole discretion of the Manager, Schedule I and any amendments thereto may be maintained on the books and records of the Company. All or a portion of the authorized Units shall be designated as “Common Units” as set forth on Schedule I.

 

Section 2.08 Issued Units. The number of Units owned by each Member is set forth opposite the name of such Member on Schedule I. Subject to the terms of this Agreement, the Manager shall have the authority to cause the Company to issue Units of any class or series, in such amounts and at such purchase price per Unit as may be determined from time to time by the Manager in its sole and absolute discretion. In connection with the issuance of any Units, the recipient of any Units shall execute and deliver to the Company a joinder agreement or a counterpart signature page to this Agreement, pursuant to which such person agrees to be bound by the terms and conditions hereof. Upon the Company’s receipt of a joinder agreement or counterpart signature page to this Agreement, the person who is so issued a Unit shall automatically be deemed admitted as a Member of the Company (in respect of such class or series) for purposes of this Agreement. Upon the issuance of any Unit, the Manager shall promptly amend Schedule I or cause Schedule I to be amended to reflect such issuance.

 

Section 2.09 Certificates. All Units shall initially be held in book-entry form by notation of ownership on Schedule I. At the discretion of the Managers, one or more classes or series of Units may be maintained in certificated form. If any class or series of Units is maintained in certificated form, then each certificate evidencing a Unit of such class or series shall (i) be in the form approved by the Managers, (ii) be signed by a Manager, (iii) be consecutively numbered, and (iv) state the holder’s name, the class or series of Units, the number of Units evidenced thereby and such other matters as may be required.

  

Section 2.10 Replacement of Lost or Stolen Certificates. With respect to Units that are certificated, the Managers may direct a new certificate or certificates to be issued in place of a certificate or certificates theretofore issued by the Company and alleged to have been lost, stolen or destroyed, upon the making of an affidavit of that fact by the person claiming the certificate or certificates representing Units to be lost, stolen or destroyed. When authorizing such issue of a new certificate or certificates the Managers may, in its discretion and as a condition precedent to the issuance thereof, require the owner of such lost, stolen or destroyed certificate or certificates, or its legal representative, to advertise the same in such manner as it shall require or to give the Company a bond with a surety or sureties satisfactory to the Company in such sum as it may direct as indemnity against any claim, or expense resulting from a claim, that may be made against the Company in respect of the certificate or certificates alleged to have been lost, stolen or destroyed.

 

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Section 2.11 Recordation of Transfer of Units. No transfer shall be effective or binding on the Company until such transfer is reflected on a duly authorized amendment to Schedule I. Units shall be transferable only on the books of the Company by the holder thereof in person or by such holder’s duly authorized attorney or legal representative. If any class or series of Units is maintained in certificated form, then to transfer a Unit of such class or series, the holder thereof must surrender to the Company for cancellation the certificate representing such Unit properly endorsed or accompanied by proper evidence of succession, assignment or authority to transfer.

 

 

Section 2.12 Legends. The Managers shall have the power and authority to provide that any certificates representing Units bear such legends as the Managers deems appropriate to assure that the Company does not become liable for violations of federal or state securities laws or other applicable laws. Notwithstanding the foregoing provisions of this Section 2.11, the following legends shall appear on each certificate representing Units:

 

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, NOR PURSUANT TO THE SECURITIES OR “BLUE SKY” LAWS OF ANY STATE. SUCH SECURITIES MAY NOT BE OFFERED, SOLD, TRANSFERRED, PLEDGED, HYPOTHECATED OR OTHERWISE ASSIGNED, EXCEPT PURSUANT TO (i) A REGISTRATION STATEMENT IN RESPECT OF SUCH SECURITIES THAT IS EFFECTIVE UNDER SUCH ACT, (ii) RULE 144 UNDER SUCH ACT, OR (iii) ANY OTHER EXEMPTION FROM REGISTRATION UNDER SUCH ACT.

 

THE UNITS REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO RESTRICTIONS ON TRANSFER, VOTING AND OTHER TERMS AND CONDITIONS SET FORTH IN THE LIMITED LIABILITY COMPANY AGREEMENT OF THE COMPANY, AS AMENDED FROM TIME TO TIME, A COPY OF WHICH MAY BE OBTAINED FROM THE COMPANY AT ITS PRINCIPAL EXECUTIVE OFFICES.

 

THE COMPANY IS AUTHORIZED TO ISSUE MORE THAN ONE CLASS OF UNIT OR MORE THAN ONE SERIES OF CLASS OF UNIT. THE COMPANY WILL FURNISH WITHOUT CHARGE TO EACH MEMBER WHO SO REQUESTS THE POWERS, DESIGNATIONS, PREFERENCES AND RELATIVE, PARTICIPATING, OPTIONAL, OR OTHER SPECIAL RIGHTS OF EACH CLASS OF UNIT OR SERIES THEREOF AND THE QUALIFICATIONS, LIMITATIONS OR RESTRICTIONS OF SUCH PREFERENCES AND/OR RIGHTS.

 

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Section 2.13 Meetings.

 

(a) Meetings of the Members may be called by (i) the Manager or (ii) a Member or group of Members holding more than 50% of the Membership Interests.

 

(b) Written notice stating the place, date, and time of the meeting and, in the case of a meeting of the Members not regularly scheduled, describing the purposes for which the meeting is called, shall be delivered not fewer than 10 days and not more than 30 days before the date of the meeting to each Member, by or at the direction of the Managers or the Member(s) calling the meeting, as the case may be. The Members may hold meetings at the Company's principal office or at such other place, as the Managers or the Member(s) calling the meeting may designate in the notice for such meeting.

 

(c) Any Member may participate in a meeting of the Members by means of conference telephone or other communications equipment by means of which all Persons participating in the meeting hear each other, and participation in a meeting by such means shall constitute presence in person at such meeting.

 

(d) On any matter that is to be voted on by the Members, a Member may vote in person or by proxy, and such proxy may be granted in writing, by means of Electronic Transmission, or as otherwise permitted by Applicable Law. Every proxy shall be revocable in the discretion of the Member executing it unless otherwise provided in such proxy; provided, that such right to revocation shall not invalidate or otherwise affect actions taken under such proxy prior to such revocation.

 

(e) The business to be conducted at such meeting need not be limited to the purpose described in the notice and can include other business to be conducted by the Members; provided, that the Members shall have been notified of the meeting in accordance with Section 2.12(b). Attendance of a Member at any meeting shall constitute a waiver of notice of such meeting, except where a Member attends a meeting for the express purpose of objecting to the transaction of any business on the ground that the meeting is not lawfully called or convened.

 

(f) A quorum of any meeting of the Members shall require the presence, whether in person or by proxy, of the Members holding a majority of the Membership Interests. Subject to Section 2.13, no action may be taken by the Members unless the appropriate quorum is present at a meeting.

 

(g) Subject to Section 2.13, Section 3.02, and any other provision of this Agreement or the Delaware Act requiring the vote, consent, or approval of a different percentage of the Membership Interests, no action may be taken by the Members at any meeting at which a quorum is present without the affirmative vote of the Members holding a majority of the Membership Interests.

 

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Section 2.14 Action Without Meeting. Notwithstanding the provisions of Section 2.12, any matter that is to be voted on, consented to, or approved by Members may be taken without a meeting, without prior notice, and without a vote if consented to, in writing or by Electronic Transmission, by Member or Members holding not less than the minimum number of votes that would be necessary to authorize or take such action at a meeting at which each Member entitled to vote on the action is present and votes. A record shall be maintained by the Managers of each such action taken by written consent of a Member or Members.

 

ARTICLE III
Management

 

Section 3.01 Management of the Company. Subject to the provisions of Section 3.02 and except as otherwise provided by the Delaware Act, the business, property, and affairs of the Company shall be managed by the Manager. The actions of the Manager taken in accordance with the provisions of this Agreement shall bind the Company. No other Member of the Company shall have any authority or right to act on behalf of or bind the Company, unless otherwise provided herein or unless specifically authorized by the Manager pursuant to a duly adopted resolution expressly authorizing such action.

 

Section 3.02 Actions Requiring Approval of Members. Without the written approval of Members holding a majority of the Membership Interests, the Company shall not, and shall not enter into any commitment to:

 

(a) Amend, modify, or waive any provisions of the Certificate of Formation or this Agreement; provided that the Manager may, without the consent of the other Members, amend the Members Schedule following any new issuance, redemption, repurchase, or Transfer of Membership Interests in accordance with this Agreement.

 

(b) Issue additional Membership Interests, Equity Securities, or other securities or, except in connection with a Transfer of Membership Interests that complies with the applicable provisions of Section 2.04(b), admit additional Members to the Company.

 

(c) Incur any indebtedness, pledge or grant Liens on any assets, or guarantee, assume, endorse, or otherwise become responsible for the obligations of any other Person, in each case in excess of $50,000 in a single transaction or series of related transactions, or in excess of $100,000 in the aggregate at any time outstanding.

 

(d) Make any loan or advance to, or a Capital Contribution or investment in, any Person, in excess of $100,000.

 

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(e) Enter into or effect any transaction or series of related transactions involving the purchase, lease, license, exchange, or other acquisition (including by merger, consolidation, sale of stock, or acquisition of assets) by the Company of any assets and/or equity interests, other than in the ordinary course of business consistent with past practice.

 

(f) Enter into or effect any transaction or series of related transactions involving the sale, lease, license, exchange, or other disposition (including by merger, consolidation, sale of stock, or sale of assets) by the Company of any assets and/or equity interests, other than sales of inventory in the ordinary course of business consistent with past practice.

 

(g) Settle any lawsuit, action, dispute, or other proceeding or otherwise assume any liability with a value in excess of $25,000 or agree to the provision of any equitable relief by the Company.

 

(h) Dissolve, wind up, or liquidate the Company or initiate a bankruptcy proceeding involving the Company.

 

Section 3.03 Officers. The Manager may appoint one or more individuals as officers of the Company (the “Officers”) as the Manager deem necessary or desirable to carry on the business of the Company and may delegate to such Officers such power and authority as the Manager deems advisable. An Officer is not required to be a Member of the Company. Any individual may hold two or more offices of the Company. Each Officer shall hold office until his or her successor is designated by the Manager or until his or her earlier death, resignation, or removal. Any Officer may resign at any time upon written notice to the Manager. Any Officer may be removed by the Manager at any time, with or without cause. A vacancy in any office occurring because of death, resignation, removal, or otherwise may, but need not, be filled by the Manager.

 

Section 3.04 Replacement and Resignation of a Manager. The Manager may be removed at any time, with or without cause, by the Members holding a majority of the Membership Interests. A Manager may resign at any time by delivering a written resignation to the Company, which resignation shall be effective upon receipt thereof unless it is specified to be effective at some other time or upon the occurrence of a particular event. Following the Manager’s removal or resignation, a successor Manager shall be elected by the affirmative vote of the Members holding a majority of the Membership Interests. The removal of a Manager shall not affect the Manager’s rights as a Member and shall not constitute a withdrawal of such Member from the Company.

 

Section 3.05 WAIVER OF APPRAISAL AND DISSENTERS’ RIGHTS. EACH MEMBER HEREBY KNOWINGLY AND IRREVOCABLY WAIVES ALL, AND SHALL NOT ASSERT OR EXERCISE ANY, APPRAISAL RIGHTS OR DISSENTERS' RIGHTS UNDER ANY APPLICABLE LAW TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW.

 

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ARTICLE IV
Allocations

 

Section 4.01 Allocation of Profits and Losses.

 

(a) The Company’s profits and losses for each Fiscal Year will be allocated among the Members pro rata in accordance with their Membership Interests.

 

(b) Notwithstanding any other provision of this Agreement, (i) “partner nonrecourse deductions” (as defined in Treasury Regulations Section 1.704-2(i)), if any, of the Company shall be allocated for each Fiscal Year to the Member that bears the economic risk of loss within the meaning of Treasury Regulations Section 1.704-2(i) and “nonrecourse deductions” (as defined in Treasury Regulations Section 1.704-2(b)) and “excess nonrecourse liabilities” (as defined in Treasury Regulations Section 1.752-3(a)), if any, shall be allocated to and among the Members in accordance with their Membership Interests.

 

(c) This Agreement shall be deemed to include “qualified income offset,” “minimum gain chargeback,” and “partner nonrecourse debt minimum gain chargeback” provisions within the meaning of Treasury Regulations under Section 704(b) of the Code.

 

(d) All items of income, gain, loss, deduction, and credit of the Company shall be allocated among the Members for federal, state, and local income tax purposes consistent with the manner that the corresponding items are allocated among the Members pursuant to this section, except as may otherwise be provided herein or under the Code.

 

ARTICLE V
Distributions

 

Section 5.01 Distributions.

 

(a) Distributions of available cash, less any reserves for operating expenses or capital expenditures that are reasonably determined by the Manager, shall be made to the Members at the times and in the aggregate amounts determined by the Manager. Such distributions shall be paid to the Members pro rata in accordance with their respective Membership Interests.

 

(b) Notwithstanding any provision to the contrary contained in this Agreement, the Company shall not make any distribution to Members if such distribution would violate Section 18-607 of the Delaware Act or other Applicable Law.

 

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ARTICLE VI
PRE-EMPTIVE RIGHTS

 

Section 6.01 Pre-emptive Rights

 

(a) Issuance of New Securities. The Company hereby grants each Member the right to purchase its pro rata share (in accordance with its Membership Interest) of any New Securities that the Company may from time to time propose to issue or sell to any party. For purposes hereof, “New Securities” shall include any and all new issuances of Membership Interests of the Company and any securities of the Company convertible into, or exchangeable or exercisable for, such Membership Interests, other than Membership Interests or other securities issued or sold by the Company in connection with (i) a grant to any existing or prospective consultants, employees or Officers pursuant to any profits interest plan or similar equity-based plans or other compensation agreement; (ii) the conversion or exchange of any securities of the Company into Membership Interests, or the exercise of any warrants or other rights to acquire Membership Interests; (iii) any acquisition by the Company of any equity interests, assets, properties or business of any Person; (iv) any merger, consolidation or other business combination involving the Company; (v) the commencement of any initial public offering or any transaction or series of related transactions involving a change of control of the Company; (vi) an equity split, payment of distributions or any similar recapitalization; and (vii) any private placement of warrants to purchase Membership Interests to lenders or other institutional investors (excluding the Members) in any arm’s length transaction providing debt financing to the Company, in each case, approved in accordance with the terms of this Agreement.

 

(b) Additional Issuance Notices. The Company shall give written notice (an “Issuance Notice”) of any proposed issuance or sale described in subsection (a) above to the Members within five (5) business days following approval of any such issuance or sale by the Members in accordance with the terms of this Section 6.01(b). The Issuance Notice shall, if applicable, be accompanied by a written offer from any prospective purchaser (a “Prospective Purchaser”) seeking to purchase New Securities and shall set forth the material terms and conditions of the proposed issuance, including:

 

(i) the number and description of the New Securities proposed to be issued and the percentage interest in the Company such issuance would represent;

 

(ii) the proposed issuance date, which shall be at least twenty (20) business days from the date of the Issuance Notice;

 

(iii) the proposed purchase price; and

 

(iv) if the consideration to be paid by the Prospective Purchaser includes non-cash consideration, the Manager’s good-faith determination of the Fair Market Value thereof.

 

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(c) Exercise of Pre-emptive Rights. Each Member shall for a period of fifteen (15) Business Days following the receipt of an Issuance Notice (the “Exercise Period”) have the right to elect irrevocably to purchase its pro rata share (in accordance with its Membership Interest) of the New Securities at the purchase price set forth in the Issuance Notice by delivering a written notice to the Company (an “Acceptance Notice”). The delivery of an Acceptance Notice by a Member shall be a binding and irrevocable offer by such Member to purchase the New Securities described therein. The failure of a Member to deliver an Acceptance Notice by the end of the Exercise Period shall constitute a waiver of its rights under this Section 6.01 with respect to the purchase of such New Securities, but shall not affect its rights with respect to any future issuances or sales of New Securities.

 

(d) Over-Allotment. No later than five (5) Business Days following the expiration of the Exercise Period, the Company shall notify each Member in writing of the number of New Securities that each Member has agreed to purchase (including, for the avoidance of doubt, where such number is zero) (the “Over-allotment Notice”). Each Member exercising its right to purchase its pro rata share (in accordance with its Membership Interest) of the New Securities in full (an “Exercising Member”) shall have a right of over-allotment such that if any other Member fails to exercise its rights under this Section 6.01 to purchase its pro rata share of the New Securities (each, a “Non-Exercising Member”), such Exercising Member may purchase its pro rata share of such Non-Exercising Member’s allotment by giving written notice to the Company within five (5) Business Days of receipt of the Over-allotment Notice (the “Over-allotment Exercise Period”).

 

(e) Sales to the Prospective Purchaser. If any Member fails to purchase its allotment of the New Securities within the time period described in subsection (b) and after the expiration of the Over-allotment Exercise Period, the Company shall be free to complete the proposed issuance or sale of New Securities described in the Issuance Notice with respect to which Members failed to exercise the option set forth in this Section 6.01 on terms no less favorable to the Company than those set forth in the Issuance Notice (except that the amount of New Securities to be issued or sold by the Company may be reduced); provided, that (i) such issuance or sale is closed within thirty (30) days after the expiration of the Over-allotment Exercise Period (subject to the extension of such 30-day period for a reasonable time not to exceed sixty (60) days to the extent reasonably necessary to obtain any third-party approvals; and (ii) for the avoidance of doubt, the price at which the New Securities are sold to the Prospective Purchaser is at least equal to or higher than the purchase price described in the Issuance Notice. In the event the Company has not sold such New Securities within such time period, the Company shall not thereafter issue or sell any New Securities without first again offering such securities to the Members in accordance with the procedures set forth in this Section 6.01.

 

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(f) Closing of the Issuance. The closing of any purchase by any Member shall be consummated concurrently with the consummation of the issuance or sale described in the Issuance Notice. Upon the issuance or sale of any New Securities in accordance with this Section 6.01, the Company shall deliver the New Securities free and clear of any Liens (other than those arising hereunder and those attributable to the actions of the purchasers thereof), and the Company shall so represent and warrant to the purchasers thereof, and further represent and warrant to such purchasers that such New Securities shall be, upon issuance thereof to the Exercising Members and after payment therefor, duly authorized, validly issued, fully paid and non-assessable. The Company, in the discretion of the Manager pursuant to Section 2.09, may deliver to each Exercising Member certificates evidencing the New Securities. Each Exercising Member shall deliver to the Company the purchase price for the New Securities purchased by it by certified or bank check or wire transfer of immediately available funds. Each party to the purchase and sale of New Securities shall take all such other actions as may be reasonably necessary to consummate the purchase and sale, including, without limitation, entering into such additional agreements as may be necessary or appropriate.

 

ARTICLE VII
TRANSFER

 

Section 7.01 General Restrictions on Transfer. 

 

(a) Except as permitted pursuant to Section 2.02(b) or in accordance with the procedures set forth in Section 7.03, Section 9.01 or Section 7.05, no Member shall Transfer all or any portion of its Membership Interest in the Company. No Transfer of Membership Interests to a Person not already a Member of the Company shall be deemed completed until the prospective Transferee is admitted as a Member of the Company in accordance with Section 2.04 hereof.

 

(b) Notwithstanding any other provision of this Agreement (including Section 2.02(b)), each Member agrees that it will not Transfer all or any portion of its Membership Interest in the Company, and the Company agrees that it shall not issue any Membership Interests:

 

(i) except as permitted under the Securities Act and other applicable federal or state securities or blue sky laws, and then, with respect to a Transfer of Membership Interests, only upon delivery to the Company of an opinion of counsel in form and substance satisfactory to the Company to the effect that such Transfer may be effected without registration under the Securities Act;

 

(ii) if such Transfer or issuance would cause the Company to be considered a “publicly traded partnership” under Section 7704(b) of the Code within the meaning of Treasury Regulations Section 1.7704-1(h)(1)(ii), including the look-through rule in Treasury Regulations Section 1.7704-1(h)(3);

 

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(iii) if such Transfer or issuance would affect the Company’s existence or qualification as a limited liability company under the Delaware Act;

 

(iv) if such Transfer or issuance would cause the Company to lose its status as a partnership for federal income tax purposes;

 

(v) if such Transfer or issuance would cause the Company to be required to register as an investment company under the Investment Company Act of 1940, as amended; or

 

(vi) if such Transfer or issuance would cause the assets of the Company to be deemed “Plan Assets” as defined under the Employee Retirement Income Security Act of 1974 or its accompanying regulations or result in any “prohibited transaction” thereunder involving the Company.

 

(c) Any Transfer or attempted Transfer of any Membership Interest in violation of this Agreement shall be null and void, no such Transfer shall be recorded on the Company’s books and the purported Transferee in any such Transfer shall not be treated (and the purported Transferor shall continue be treated) as the owner of such Membership Interest for all purposes of this Agreement.

 

(d) Except as provided in Section 2.04(b), no Transfer (including a Permitted Transfer) of Membership Interests to a Person not already a Member of the Company shall be deemed completed until the prospective Transferee (including a Permitted Transferee) is admitted as a Member of the Company in accordance with Section 2.03(b) hereof.

 

(e) For the avoidance of doubt, any Transfer of a Membership Interest permitted by this Agreement shall be deemed a sale, transfer, assignment or other disposal of such Membership Interest in its entirety as intended by the parties to such Transfer, and shall not be deemed a sale, transfer, assignment or other disposal of any less than all of the rights and benefits described in the definition of the term “Membership Interest,” unless otherwise explicitly agreed to by the parties to such Transfer.

 

Section 7.02 Permitted Transfers. The provisions of Section 1.01, Section 7.03, Section 7.04 and Section 7.05 shall not apply to any Transfer by any Member of all or any portion of its Membership Interest to any of the following:

 

(a) Any Affiliate of such Member; or

 

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(b) With respect to any Member that is a natural Person, (i) such Member’s Spouse, parent, siblings, descendants (including adoptive relationships and stepchildren) and the Spouses of each such natural persons (collectively, “Family Members”); (ii) a trust under which the distribution of Membership Interests may be made only to such Member and/or any Family Member of such Member; (iii) a charitable remainder trust, the income from which will be paid to such Member during his life; (iv) a corporation, partnership or limited liability company, the stockholders, partners or members of which are only such Member and/or Family Members of such Member; or (v) by will or by the laws of intestate succession, to such Member’s executors, administrators, testamentary trustees, legatees or beneficiaries.

 

Section 7.03 Right of First Refusal. 

 

(a) Right of First Refusal. Subject to the terms and conditions specified in this Section 7.03, each Member shall have a right of first refusal if any other Member (the “Offering Member”), receives an offer from an Independent Third Party that the Offering Member desires to accept to Transfer all or any portion of the Membership Interest owned by the Offering Member (the “Offered Interests”). Each time the Offering Member receives an offer for all or any portion of its Membership Interest in the Company, the Offering Member shall first make an offering of the Offered Interests to the other Members (the “ROFR Rightholders”) in accordance with the following provisions of this Section 7.03 prior to Transferring such Offered Interests to the Independent Third Party (other than Transfers that (i) are permitted by Section 7.02(b), (ii) are proposed to be made by a Dragging Member or required to be made by a Drag-along Member pursuant to Section 7.04, or (iii) are made by a Tag-along Member upon the exercise of its tag-along right pursuant to Section 7.05 after the ROFR Rightholders have declined to exercise their rights in full under this Section 7.03).

 

(b) Offer Notice. 

 

(i) The Offering Member shall, within five (5) Business Days of receipt of the offer from the Independent Third Party, give written notice (the “Offering Member Notice”) to the Company and the ROFR Rightholders stating that it has received a bona fide offer from an Independent Third Party and specifying: (A) the amount of Offered Interests to be Transferred by the Offering Member; (B) the name of the Person who has offered to purchase such Offered Interests; (C) the purchase price and the other material terms and conditions of the Transfer, including a description of any non-cash consideration in sufficient detail to permit the valuation thereof; and (D) the proposed date, time and location of the closing of the Transfer, which shall not be less than sixty (60) days from the date of the Offering Member Notice.

 

(ii) The Offering Member Notice shall constitute the Offering Member’s offer to Transfer the Offered Interests to the ROFR Rightholders, which offer shall be irrevocable until the end of the ROFR Notice Period (as hereinafter defined).

 

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(iii) By delivering the Offering Member Notice, the Offering Member represents and warrants to the Company and each ROFR Rightholder that: (a) the Offering Member has full right, title and interest in and to the Offered Interests; (b) the Offering Member has all the necessary power and authority and has taken all necessary action to sell such Offered Interests as contemplated by this Section 9.03; and (c) the Offered Interests are free and clear of any and all Liens other than those arising as a result of or under the terms of this Agreement.

 

(c) Exercise of the Rights of First Refusal. 

 

(i) Upon receipt of the Offering Member Notice, each ROFR Rightholder shall have ten (10) Business Days (the “ROFR Notice Period”) to elect to purchase all (but not less than all) of the Offered Interests by delivering a written notice (a “ROFR Offer Notice”) to the Offering Member and the Company stating that it offers to purchase such Offered Interests on the terms specified in the Offering Member Notice. Any ROFR Offer Notice shall be binding upon delivery and irrevocable by the applicable ROFR Rightholder. If more than one ROFR Rightholder delivers a ROFR Offer Notice, each such ROFR Rightholder (the “Purchasing Member”) shall be allocated its pro rata share (based on its Membership Interest in the Company) of the Offered Interests, unless otherwise agreed by such Members.

 

(ii) Each ROFR Rightholder who does not deliver a ROFR Offer Notice during the ROFR Notice Period shall be deemed to have waived all of such ROFR Rightholder’s rights to purchase the Offered Interests under this Section 7.03, and the Offering Member shall thereafter, subject to the rights of any Purchasing Member and the provisions of Section 7.05, be free to sell the Offered Interests to the Independent Third Party in the Offering Member Notice without any further obligation to such ROFR Rightholder pursuant to this Section 7.03.

 

(iii) Each ROFR Rightholder who delivers a ROFR Offer Notice shall be deemed to have waived any rights that such Members may have pursuant to Section 7.05.

 

(d) Consummation of Sale. If no ROFR Rightholder delivers a ROFR Offer Notice in accordance with Section 7.03(c), then, provided the Offering Member has also complied with the provisions of Section 7.05, to the extent applicable, the Offering Member may, during the 60-day period immediately following the expiration of the ROFR Notice Period (which period may be extended for a reasonable time not to exceed ninety (90) days to the extent reasonably necessary to obtain any required approvals or consents from any Governmental Authority), Transfer all of the Offered Interests to the Independent Third Party on terms and conditions no more favorable to the Independent Third Party than those set forth in the Offering Member Notice. If the Offering Member does not Transfer the Offered Interests within such period, the rights provided hereunder shall be deemed to be revived and the Offered Interests shall not be Transferred to the Independent Third Party unless the Offering Member sends a new Offering Member Notice in accordance with, and otherwise complies with, this Section .

 

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(e) Cooperation. Each Member shall take all actions as may be reasonably necessary to consummate the sale contemplated by this Section 7.03 including, without limitation, entering into agreements and delivering certificates and instruments and consents as may be deemed necessary or appropriate.

 

(f) Closing. At the closing of any sale and purchase pursuant to this Section , the Offering Member shall deliver to the Purchasing Member(s) a certificate or certificates representing the Offered Interests to be sold (if any), accompanied by evidence of Transfer and all necessary transfer taxes paid and stamps affixed, if necessary, against receipt of the purchase price therefore from such Purchasing Member(s) by certified or official bank check of by wire transfer of immediately available funds.

 

Section 7.04 Drag-along Rights. 

 

(a) Participation. If one or more Members (together with their respective Permitted Transferees) holding no less than fifty percent (50%) of the then outstanding Membership Interests (such Member or Members, the “Dragging Member”), proposes to Transfer, in one transaction or a series of related transactions, all of the Membership Interests owned by the Dragging Member (a “Drag-along Sale”), the Dragging Member shall have the right, after delivering the Drag-along Notice in accordance with Section 7.04(c) and subject to compliance with Section 7.04(d), to require that each other Member (each, a “Drag-along Member”) participate in such sale in the manner set forth in this Section 7.04.

 

(b) Sale of Membership Interests. Subject to compliance with Section 7.04(c), each Drag-along Member shall sell in the Drag-along Sale all of the Membership Interests held by such Drag-along Member.

 

(c) Sale Notice. The Dragging Member shall exercise its rights pursuant to this Section 7.04 by delivering a written notice (the “Drag-along Notice”) to the Company and each Drag-along Member no more than ten (10) Business Days after the execution and delivery by all of the parties thereto of the definitive agreement entered into with respect to the Drag-along Sale and, in any event, no later than twenty (20) Business Days prior to the closing date of such Drag-along Sale. The Drag-along Notice shall make reference to the Dragging Members’ rights and obligations hereunder and shall describe in reasonable detail:

 

(i) The name of the person or entity to whom such Membership Interests are proposed to be sold;

 

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(ii) The proposed date, time and location of the closing of the sale;

 

(iii) The proposed amount of consideration for the Drag-along Sale and the other material terms and conditions of the Drag-along Sale, including a description of any non-cash consideration in sufficient detail to permit the valuation thereof; and

 

(iv) A copy of any form of agreement proposed to be executed in connection therewith.

 

(d) Conditions of Sale. The obligations of the Drag-along Members in respect of a Drag-along Sale under this Section 7.04 are subject to the satisfaction of the following conditions:

 

(i) The consideration to be received by each Drag-along Member shall be the same form and amount of consideration to be received by the Dragging Member per percentage interest and the terms and conditions of such sale shall, except as otherwise provided in Section 7.04(d)(ii), be the same as those upon which the Dragging Member sells its Membership Interests;

 

(ii) If the Dragging Member or any Drag-along Member is given an option as to the form and amount of consideration to be received, the same option shall be given to all Drag-along Members; and

 

(iii) Each Drag-along Member shall execute the applicable purchase agreement, if applicable, and make or provide the same representations, warranties, covenants, indemnities and agreements as the Dragging Member makes or provides in connection with the Drag-along Sale (except that in the case of representations, warranties, covenants, indemnities and agreements pertaining specifically to the Dragging Member, the Drag-along Member shall make the comparable representations, warranties, covenants, indemnities and agreements pertaining specifically to itself); provided, that all representations, warranties, covenants and indemnities shall be made by the Dragging Member and each Drag-along Member severally and not jointly and any indemnification obligation shall be pro rata based on the consideration received by the Dragging Member and each Drag-along Member (other than any indemnification obligation pertaining specifically to the Dragging Member or a Drag-along Member, which obligation shall be the sole obligation of such Dragging Member or Drag-along Member), in each case in an amount not to exceed the aggregate proceeds received by the Dragging Member and each such Drag-along Member in connection with the Drag-along Sale.

 

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(e) Cooperation. Each Drag-along Member shall take all actions as may be reasonably necessary to consummate the Drag-along Sale, including, without limitation, entering into agreements and delivering certificates and instruments, in each case, consistent with the agreements being entered into and the certificates being delivered by the Dragging Member, but subject to Section 7.04(d)(iii).

 

(f) Expenses. The fees and expenses of the Dragging Member incurred in connection with a Drag-along Sale and for the benefit of all Drag-along Members (it being understood that costs incurred by or on behalf of a Dragging Member for its sole benefit will not be considered to be for the benefit of all Drag-along Members), to the extent not paid or reimbursed by the Company or the Independent Third Party, shall be shared by the Dragging Member and all the Drag-along Members on a pro rata basis, based on the consideration received by each such Member; provided, that no Drag-along Member shall be obligated to make any out-of-pocket expenditure prior to the consummation of the Drag-along Sale.

 

(g) Consummation of Sale. The Dragging Member shall have sixty (60) days following the date of the Drag-along Notice in which to consummate the Drag-along Sale, on the terms set forth in the Drag-along Notice. If at the end of such period the Dragging Member has not completed the Drag-along Sale, the Dragging Member may not then exercise its rights under this Section 7.04 without again fully complying with the provisions of this Section 7.04.

 

Section 7.05 Tag-along Rights. 

 

(a) Participation. Subject to the terms and conditions specified in Section ARTICLE I, Section 2.02(b) and Section 7.03, if a Member (together with its Permitted Transferees) holding no less than five percent (5%) of the then outstanding Membership Interests (the “Selling Member”) proposes to Transfer any Membership Interests owned by the Selling Member to an Independent Third Party (a “Proposed Transferee”), each other Member (each, a “Tag-along Member”) shall be permitted to participate in such sale (a “Tag-along Sale”) on the terms and conditions set forth in this Section 7.05.

 

(b) Application of Transfer Restrictions. The provisions of this Section 7.05 shall only apply to Transfers in which:

 

(i) No ROFR Rightholder has exercised its right under Section 7.03 to purchase the Offered Interests; and

 

(ii) The Dragging Member has elected to not exercise its drag-along right under Section 7.04.

 

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(c) Sale Notice. Prior to the consummation of any Transfer of Membership Interests qualifying under Section 7.05(b), and after satisfying its obligations pursuant to Section 7.03, the Selling Member shall deliver to the Company and each other Member a written notice (a “Sale Notice”) of the proposed Tag-along Sale as soon as practicable following the expiration of the ROFR Rightholder Option Period, and in no event later than five (5) Business Days thereafter. The Sale Notice shall make reference to the Tag-along Members’ rights hereunder and shall describe in reasonable detail:

 

(i) The aggregate percentage of Membership Interests the Proposed Transferee has offered to purchase;

 

(ii) The identity of the Proposed Transferee;

 

(iii) The proposed date, time and location of the closing of the Tag-along Sale;

 

(iv) The purchase price and other material terms and conditions of the Transfer, including a description of any non-cash consideration in sufficient detail to permit the valuation thereof; and

 

(v) A copy of any form of agreement proposed to be executed in connection therewith.

 

(d) Exercise of Tag-along Right.

 

(i) The Selling Member and each Tag-along Member timely electing to participate in the Tag-along Sale pursuant to Section 7.05(d)(ii) shall have the right to Transfer in the Tag-along Sale the amount of Membership Interests, equal to the product of (x) the total percentage of Membership Interests that the Proposed Transferee proposes to buy as stated in the Sale Notice and (y) a fraction (A) the numerator of which is equal to the percentage of Membership Interests then held by the applicable Member, and (B) the denominator of which is equal to the total percentage of Membership Interests then held by the Selling Member and all of the Tag-along Members timely electing to participate in the Tag-along Sale pursuant to Section 7.05(d)(ii) (such amount, the “Tag-along Portion”).

 

(ii) Each Tag-along Member shall exercise its right to participate in a Tag-along Sale by delivering to the Selling Member a written notice (a “Tag-along Notice”) stating its election to do so and specifying the amount of Membership Interests (up to its Tag-along Portion) to be Transferred by it no later than ten (10) Business Days after receipt of the Sale Notice (the “Tag-along Period”).

 

(iii) The offer of each Tag-along Member set forth in a Tag-along Notice shall be irrevocable, and, to the extent such offer is accepted, such Tag-along Member shall be bound and obligated to consummate the Transfer on the terms and conditions set forth in this Section 7.05.

 

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(e) Remaining Portions.

 

(i) If any Tag-along Member declines to exercise its right under Section 7.05 or elects to exercise it with respect to less than its full Tag-Along Portion (the “Remaining Portion”), the Selling Member shall promptly deliver a written notice (a “Remaining Portion Notice”) to those Tag-along Members who have elected to Transfer their Tag-Along Portion in full (each, a “Fully Participating Tag-along Member”). The Selling Member and each Fully Participating Tag-along Member shall be entitled to Transfer, in addition to any Membership Interests already being Transferred, the percentage of Membership Interests held by it equal to the product of (x) the Remaining Portion, and (y) a fraction (A) the numerator of which is equal to the percentage of Membership Interests then held by the applicable Member, and (B) the denominator of which is equal to the percentage of Membership Interests then held by the Selling Member and all Fully Participating Tag-along Members.

 

(ii) Each Fully Participating Tag-along Member shall exercise its right to participate in the Transfer described in Section 7.05(e)(i) by delivering to the Selling Member a written notice (a “Remaining Tag-along Notice”) stating its election to do so and specifying the percentage of Membership Interests (up to the amounts it may Transfer pursuant to Section 7.05(e)(i)), to be Transferred by it no later than five (5) after receipt of the Remaining Portion Notice.

 

(iii) The offer of each Fully Participating Tag-along Member set forth in a Remaining Tag-along Notice shall be irrevocable, and, to the extent such offer is accepted, such Member shall be bound and obligated to consummate the Transfer on the terms and conditions set forth in this Section 7.05.

 

(f) Waiver. Each Tag-along Member who does not deliver a Tag-along Notice in compliance with Section 7.05(d)(ii) shall be deemed to have waived all of such Tag-along Member’s rights to participate in the Tag-along Sale, and the Selling Member shall (subject to the rights of any other participating Tag-along Member) thereafter be free to sell to the Proposed Transferee the Membership Interests identified in the Sale Notice at a price that is no greater than the price set forth in the Sale Notice and on other terms and conditions which are not in the aggregate materially more favorable to the Selling Member than those set forth in the Sale Notice, without any further obligation to the non-accepting Tag-along Members.

 

(g) Conditions of Sale.

 

(i) Each Member participating in the Tag-along Sale shall receive the same consideration after deduction of such Member’s proportionate share of the related expenses in accordance with Section 7.05(i) below.

 

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(ii) Each Tag-along Member shall make or provide the same representations, warranties, covenants, indemnities and agreements as the Selling Member makes or provides in connection with the Tag-along Sale (except that in the case of representations, warranties, covenants, indemnities and agreements pertaining specifically to the Selling Member, the Tag-along Member shall make the comparable representations, warranties, covenants, indemnities and agreements pertaining specifically to itself); provided, that all representations, warranties, covenants and indemnities shall be made by the Selling Member and each Tag-along Member severally and not jointly and any indemnification obligation shall be pro rata based on the consideration received by the Selling Member and each Tag-along Member (other than any indemnification obligation pertaining specifically to the Selling Member or a Tag-along Member, which obligation shall be the sole obligation of such Selling or Tag-along Member), in each case in an amount not to exceed the aggregate proceeds received by the Selling Member and each such Tag-along Member in connection with the Tag-along Sale.

 

(h) Cooperation. Each Tag-along Member shall take all actions as may be reasonably necessary to consummate the Tag-along Sale, including, without limitation, entering into agreements and delivering certificates and instruments, in each case, consistent with the agreements being entered into and the certificates being delivered by the Selling Member, but subject to Section 7.05(g)(ii).

 

(i) Expenses. The fees and expenses of the Selling Member incurred in connection with a Tag-along Sale and for the benefit of all Tag-along Members (it being understood that costs incurred by or on behalf of a Selling Member for its sole benefit will not be considered to be for the benefit of all Tag-along Members), to the extent not paid or reimbursed by the Company or the Proposed Transferee, shall be shared by the Selling Member and all the participating Tag-along Members on a pro rata basis, based on the consideration received by each such Member; provided, that no Tag-along Member shall be obligated to make any out-of-pocket expenditure prior to the consummation of the Tag-along Sale.

 

(j) Consummation of Sale. The Selling Member shall have sixty (60) days following the expiration of the Tag-along Period in which to consummate the Tag-along Sale, on terms not more favorable to the Selling Member than those set forth in the Tag-along Notice. If at the end of such period the Selling Member has not completed the Tag-along Sale, the Selling Member may not then effect a Transfer that is subject to this Section 7.05 without again fully complying with the provisions of this Section 7.05.

 

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(k) Transfers in Violation of the Tag-along Right. If the Selling Member sells or otherwise Transfers to the Proposed Transferee any of its Membership Interests in breach of this Section 7.05, then each Tag-along Member shall have the right to sell to the Selling Member, and the Selling Member undertakes to purchase from each Tag-along Member, the amount of Membership Interests that such Tag-along Member would have had the right to sell to the Proposed Transferee pursuant to this Section 7.05, for a price and upon the terms and conditions on which the Proposed Transferee bought such Membership Interests from the Selling Member, but without indemnity being granted by any Tag-along Member to the Selling Member; provided, that nothing contained in this Section 7.05(k) shall preclude any Member from seeking alternative remedies against such Selling Member as a result of its breach of this Section 7.05. The Selling Member shall also reimburse each Tag-along Member for any and all reasonable and documented out-of-pocket fees and expenses, including reasonable legal fees and expenses, incurred pursuant to the exercise or the attempted exercise of the Tag-along Member’s rights under this Section 7.05(k).

 

ARTICLE VIII
No Personal Liability and Indemnification

 

Section 8.01 Exculpation of Covered Persons. 

 

(a) Covered Persons. As used herein, the term “Covered Person” shall mean (i) each Member; (ii) each officer, director, stockholder, partner, member, Affiliate, employee, agent or representative of each Member; and (iii) each Officer, employee, agent or representative of the Company.

 

(b) Standard of Care. No Covered Person shall be liable to the Company or any other Covered Person for any loss, damage or claim incurred by reason of any action taken or omitted to be taken by such Covered Person in his, her or its capacity as a Covered Person, so long as such action or omission does not constitute fraud or willful misconduct by such Covered Person.

 

(c) Good Faith Reliance. A Covered Person shall be fully protected in relying in good faith upon the records of the Company and upon such information, opinions, reports or statements (including financial statements and information, opinions, reports or statements as to the value or amount of the assets, liabilities, Net Income or Net Losses of the Company or any facts pertinent to the existence and amount of assets from which distributions might properly be paid) of the following Persons or groups: (i) a manager; (ii) one or more Officers or employees of the Company; (iii) any attorney, independent accountant, appraiser or other expert or professional employed or engaged by or on behalf of the Company; or (iv) any other Person selected in good faith by or on behalf of the Company, in each case as to matters that such relying Person reasonably believes to be within such other Person’s professional or expert competence. The preceding sentence shall in no way limit any Person’s right to rely on information to the extent provided in § 18-406 of the Delaware Act.

 

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Section 8.02 Liabilities and Duties of Covered Persons. 

 

(a) Limitation of Liability. This Agreement is not intended to, and does not, create or impose any fiduciary duty on any Covered Person. Furthermore, each of the Members and the Company hereby waives any and all fiduciary duties that, absent such waiver, may be implied by Applicable Law, and in doing so, acknowledges and agrees that the duties and obligation of each Covered Person to each other and to the Company are only as expressly set forth in this Agreement. The provisions of this Agreement, to the extent that they restrict the duties and liabilities of a Covered Person otherwise existing at law or in equity, are agreed by the Members to replace such other duties and liabilities of such Covered Person.

 

(b) Duties. Whenever in this Agreement a Covered Person is permitted or required to make a decision (including a decision that is in such Covered Person’s “discretion” or under a grant of similar authority or latitude), such Covered Person shall be entitled to consider only such interests and factors as such Covered Person desires, including its own interests, and shall have no duty or obligation to give any consideration to any interest of or factors affecting the Company or any other Person. Whenever in this Agreement a Covered Person is permitted or required to make a decision in such Covered Person’s “good faith,” the Covered Person shall act under such express standard and shall not be subject to any other or different standard imposed by this Agreement or any other Applicable Law.

 

Section 8.03 Indemnification. 

 

(a) Indemnification. To the fullest extent permitted by the Delaware Act, as the same now exists or may hereafter be amended, substituted or replaced (but, in the case of any such amendment, substitution or replacement, only to the extent that such amendment, substitution or replacement permits the Company to provide broader indemnification rights than the Delaware Act permitted the Company to provide prior to such amendment, substitution or replacement), the Company shall indemnify, hold harmless, defend, pay and reimburse any Covered Person against any and all losses, claims, damages, judgments, fines or liabilities, including reasonable legal fees or other expenses incurred in investigating or defending against such losses, claims, damages, judgments, fines or liabilities, and any amounts expended in settlement of any claims (collectively, “Losses”) to which such Covered Person may become subject by reason of:

 

(i) any act or omission or alleged act or omission performed or omitted to be performed on behalf of the Company, any Member or any direct or indirect Subsidiary of the foregoing in connection with the Business of the Company; or

 

(ii) such Covered Person being or acting in connection with the business of the Company as a member, stockholder, Affiliate, manager, director, officer, employee or agent of the Company, any Member, or any of their respective Affiliates, or that such Covered Person is or was serving at the request of the Company as a member, manager, director, officer, employee or agent of any Person including the Company;

 

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provided, that (x) such Covered Person acted in good faith and in a manner believed by such Covered Person to be in, or not opposed to, the best interests of the Company and within the scope of such Covered Person’s authority conferred on him or it by the Company and, with respect to any criminal proceeding, had no reasonable cause to believe his conduct was unlawful, and (y) such Covered Person’s conduct did not constitute fraud or willful misconduct, in each case as determined by a final, nonappealable order of a court of competent jurisdiction. In connection with the foregoing, the termination of any action, suit or proceeding by judgment, order, settlement, conviction, or upon a plea of nolo contendere or its equivalent, shall not, of itself, create a presumption that the Covered Person did not act in good faith or, with respect to any criminal proceeding, had reasonable cause to believe that such Covered Person’s conduct was unlawful, or that the Covered Person’s conduct constituted fraud or willful misconduct.

 

(b) Reimbursement. The Company shall promptly reimburse (and/or advance to the extent reasonably required) each Covered Person for reasonable legal or other expenses (as incurred) of such Covered Person in connection with investigating, preparing to defend or defending any claim, lawsuit or other proceeding relating to any Losses for which such Covered Person may be indemnified pursuant to this Section 8.03; provided, that if it is finally judicially determined that such Covered Person is not entitled to the indemnification provided by this Section 8.03, then such Covered Person shall promptly reimburse the Company for any reimbursed or advanced expenses.

 

(c) Entitlement to Indemnity. The indemnification provided by this Section 8.03 shall not be deemed exclusive of any other rights to indemnification to which those seeking indemnification may be entitled under any agreement or otherwise. The provisions of this Section 8.03 shall continue to afford protection to each Covered Person regardless of whether such Covered Person remains in the position or capacity pursuant to which such Covered Person became entitled to indemnification under this Section 8.03 and shall inure to the benefit of the executors, administrators, legatees and distributees of such Covered Person.

 

(d) Insurance. To the extent available on commercially reasonable terms, the Company may purchase, at its expense, insurance to cover Losses covered by the foregoing indemnification provisions and to otherwise cover Losses for any breach or alleged breach by any Covered Person of such Covered Person’s duties in such amount and with such deductibles as the Manager may determine; provided, that the failure to obtain such insurance shall not affect the right to indemnification of any Covered Person under the indemnification provisions contained herein, including the right to be reimbursed or advanced expenses or otherwise indemnified for Losses hereunder. If any Covered Person recovers any amounts in respect of any Losses from any insurance coverage, then such Covered Person shall, to the extent that such recovery is duplicative, reimburse the Company for any amounts previously paid to such Covered Person by the Company in respect of such Losses.

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(e) Funding of Indemnification Obligation. Notwithstanding anything contained herein to the contrary, any indemnity by the Company relating to the matters covered in this Section 8.03 shall be provided out of and to the extent of Company assets only, and no Member (unless such Member otherwise agrees in writing) shall have personal liability on account thereof or shall be required to make additional Capital Contributions to help satisfy such indemnity by the Company.

 

(f) Savings Clause. If this Section 8.03 or any portion hereof shall be invalidated on any ground by any court of competent jurisdiction, then the Company shall nevertheless indemnify and hold harmless each Covered Person pursuant to this Section 10.03 to the fullest extent permitted by any applicable portion of this Section 10.03 that shall not have been invalidated and to the fullest extent permitted by Applicable Law.

 

(g) Amendment. The provisions of this Section 8.03 shall be a contract between the Company, on the one hand, and each Covered Person who served in such capacity at any time while this Section 10.03 is in effect, on the other hand, pursuant to which the Company and each such Covered Person intend to be legally bound. No amendment, modification or repeal of this Section 10.03 that adversely affects the rights of a Covered Person to indemnification for Losses incurred or relating to a state of facts existing prior to such amendment, modification or repeal shall apply in such a way as to eliminate or reduce such Covered Person’s entitlement to indemnification for such Losses without the Covered Person’s prior written consent.

 

Section 8.04 Survival. The provisions of this Section 8.04 shall survive the dissolution, liquidation, winding up and termination of the Company.

 

ARTICLE IX
Accounting and Tax Matters

 

Section 9.01 Inspection Rights. Upon reasonable notice from a Member, the Company shall afford the Member access during normal business hours to the corporate, financial, and similar records, reports, and documents of the Company, and shall permit the Member to examine such documents and make copies thereof.

 

Section 9.02 Income Tax Status. It is the intent of this Company and the Members that this Company shall be treated as a partnership for US, federal, state, and local income tax purposes. Neither the Manager nor any Member shall make an election for the Company to be classified as other than a partnership pursuant to Treasury Regulations Section 301.7701-3.

 

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Section 9.03 Tax Matters Representative.

 

(a) Appointment; Resignation. Chelsea Pullano, or such other natural person as the Manager may designate from time to time, is hereby designated as the “partnership representative” as provided in Section 6223(a) of the Code (the “Tax Matters Representative”). The Tax Matters Representative can be removed at any time by a vote of Members holding a majority of the Membership Interests of the Company, and shall resign if it is no longer a Member. In the event of the resignation or removal of the Tax Matters Representative, the holders of a majority of the Membership Interests of the Company shall appoint a new Tax Matters Representative.

 

(b) Tax Examinations and Audits. The Tax Matters Representative is authorized and required to represent the Company (at the Company’s expense) in connection with all examinations of the Company’s affairs by any federal, state, local, or foreign taxing authority, including resulting administrative and judicial proceedings, and to expend Company funds for professional services and costs associated therewith.

 

The Tax Matters Representative shall have sole authority to act on behalf of the Company in any such examinations and any resulting administrative or judicial proceedings, and shall have sole discretion to determine whether the Company (either on its own behalf or on behalf of the Members) will contest or continue to contest any tax deficiencies assessed or proposed to be assessed by any taxing authority.

 

(c) US Federal Tax Proceedings. .To the extent permitted by applicable law and regulations, the Tax Matters Representative will cause the Company to annually elect out of the partnership audit procedures set forth in Subchapter C of Chapter 63 of the Code as amended by the Bipartisan Budget Act of 2015 (the “Revised Partnership Audit Rules”) pursuant to Section 6221(b) of the Code. For any year in which applicable law and regulations do not permit the Company to elect out of the Revised Partnership Audit Rules, then within forty-five (45) days of any notice of final partnership adjustment, the Tax Matters Representative will cause the Company to elect the alternative procedure under Section 6226 of the Code, and furnish to the Internal Revenue Service and each Member (including former Members) during the year or years to which the notice of final partnership adjustment relates a statement of the Member’s share of any adjustment set forth in the notice of final partnership adjustment.

 

(d) Section 754 Election. The Tax Matters Representative will make an election under Section 754 of the Code, if requested in writing by Members holding a majority of the outstanding Membership Interests.

 

(e) Indemnification. The Company shall defend, indemnify, and hold harmless the Tax Matters Representative against any and all liabilities sustained as a result of any act or decision concerning Company tax matters and within the scope of such Member’s responsibilities as Tax Matters Representative, so long as such act or decision was done or made in good faith and does not constitute gross negligence or willful misconduct.

 

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Section 9.04 Tax Returns.

 

(a) At the expense of the Company, the Manager will cause the preparation and timely filing (including extensions) of all tax returns required to be filed by the Company pursuant to the Code as well as all other required tax returns in each jurisdiction in which the Company owns property or does business. As soon as reasonably possible after the end of each Fiscal Year, the Manager will deliver to each Member, Company information necessary for the preparation of such Member’s federal, state, and local income tax returns for such Fiscal Year.

 

(b) Each Member agrees that such Member shall not treat any Company item on such Member’s federal, state, foreign, or other income tax return inconsistently with the treatment of the item on the Company’s return.

 

ARTICLE X
Dissolution and Liquidation

 

Section 10.01 Events of Dissolution. The Company shall be dissolved and its affairs wound up only upon the occurrence of any of the following events:

 

(a) An election to dissolve the Company made by holders of a majority of the Membership Interests;

 

(b) The sale, exchange, involuntary conversion, or other disposition or Transfer of all or substantially all the assets of the Company; or

 

(c) The entry of a decree of judicial dissolution under § 18-802 of the Delaware Act.

 

Section 10.02 Effectiveness of Dissolution. Dissolution of the Company shall be effective on the day on which the event described in Section 10.01 occurs, but the Company shall not terminate until the winding up of the Company has been completed, the assets of the Company have been distributed as provided in Section 10.03, and the Certificate of Formation shall have been cancelled as provided in Section 10.04.

 

Section 10.03 Liquidation. If the Company is dissolved pursuant to Section 10.01, the Company shall be liquidated and its business and affairs wound up in accordance with the Delaware Act and the following provisions:

 

(a) The Manager, or another Person selected by the Manager, shall act as liquidator to wind up the Company (the “Liquidator”). The Liquidator shall have full power and authority to sell, assign, and encumber any or all of the Company’s assets and to wind up and liquidate the affairs of the Company in an orderly and business-like manner.

 

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(b) As promptly as possible after dissolution and again after final liquidation, the Liquidator shall cause a proper accounting to be made by a recognized firm of certified public accountants of the Company’s assets, liabilities, and operations through the last day of the calendar month in which the dissolution occurs or the final liquidation is completed, as applicable.

 

(c) The Liquidator shall liquidate the assets of the Company and distribute the proceeds of such liquidation in the following order of priority, unless otherwise required by mandatory provisions of Applicable Law:

 

(i) First, to the payment of the Company’s debts and liabilities to its creditors (including Members, if applicable) and the expenses of liquidation (including sales commissions incident to any sales of assets of the Company);

 

(ii) Second, to the establishment of and additions to reserves that are determined by the Manager to be reasonably necessary for any contingent unforeseen liabilities or obligations of the Company; and

 

(iii) Third, to the Members, on a pro rata basis, in accordance with the positive balances in their respective Capital Accounts, as determined after taking into account all Capital Account adjustments for the taxable year of the Company during which the liquidation of the Company occurs.

 

Section 10.04 Required Filings. Upon completion of the winding up of the Company, the Liquidator shall make all necessary filings required by the Delaware Act.

 

ARTICLE XI
Definitions

 

Section 11.01 Definitions. Capitalized terms used herein and not otherwise defined shall have the meanings set forth in this Section 11.01:

 

(a) “Affiliate” means, with respect to any Person, any other Person who, directly or indirectly, controls, is controlled by, or is under common control with such Person. For purposes of this definition, “control” when used with respect to any specified Person, shall mean the power, direct or indirect, to direct or cause the direction of the management and policies of such Person, whether through ownership of voting securities or partnership or other ownership interests, by contract, or otherwise; and the terms “controlling” and “controlled” shall have correlative meanings.

 

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(b) “Applicable Law” means all applicable provisions of (i) constitutions, treaties, statutes, laws (including the common law), rules, regulations, decrees, ordinances, codes, proclamations, declarations, or orders of any Governmental Authority; (ii) any consents or approvals of any Governmental Authority; and (iii) any orders, decisions, advisory, or interpretative opinions, injunctions, judgments, awards, decrees of, or agreements with, any Governmental Authority.

 

(c) “Certificate of Formation” means the certificate of formation filed with the Delaware Secretary of State on May 14, 2020.

 

(d) “Code” means the Internal Revenue Code of 1986, as amended.

 

(e) “Delaware Act” means the Delaware Limited Liability Company Act and any successor statute, as it may be amended from time to time.

 

(f) “Electronic Transmission” means any form of communication not directly involving the physical transmission of paper, including the use of, or participation in, one or more electronic networks or databases (including one or more distributed electronic networks or databases), that creates a record that may be retained, retrieved and reviewed by a recipient thereof and that may be directly reproduced in paper form by such a recipient through an automated process.

 

(g) “Equity Securities” means any and all Units of the Company and any securities of the Company convertible into, exchangeable for, or exercisable for, such Membership Interests, including, without limitation, any warrants or other rights to acquire such Membership Interests.

 

(h) “Fiscal Year” means the calendar year, unless the Company is required or elects to have a taxable year other than the calendar year, in which case Fiscal Year shall be the period that conforms to its taxable year.

 

(i) “Governmental Authority” means any federal, state, local, or foreign government or political subdivision thereof, or any agency or instrumentality of such government or political subdivision, or any self-regulated organization or other non-governmental regulatory authority or quasi-governmental authority (to the extent that the rules, regulations, or orders of such organization or authority have the force of law), or any arbitrator, court, or tribunal of competent jurisdiction.

 

(j) “Lien” means any mortgage, pledge, security interest, option, right of first offer, encumbrance, or other restriction or limitation of any nature whatsoever.

 

(k) “Manager” means Creatd Partners, LLC, or such other Person that may subsequently become a Manager of the Company pursuant to the terms of this Agreement.

 

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(l) “Marital Relationship” means a civil union, domestic partnership, marriage, or any other similar relationship that is legally recognized in any jurisdiction.

 

(m) “Membership Interest” means an interest in the Company owned by a Member, including such Member’s rights to (i) receive a distributive share of Company assets and items of Company income, gain, loss, and deduction; (ii) vote, consent, or participate in any Member decisions provided in this Agreement and the Delaware Act; and (iii) receive any and all other benefits due to a Member under this Agreement and the Delaware Act. The Membership Interest of each Member will be stated as a percentage interest in the same proportion as the total Units of such Member bears to the total Units of all Members.

 

(n) “Person” means an individual, corporation, partnership, joint venture, limited liability company, Governmental Authority, unincorporated organization, trust, association, or other entity.

 

(o) “Securities Act” means the Securities Act of 1933, as amended, or any successor federal statute, and the rules and regulations thereunder, which shall be in effect at the time.

 

(p) “Spouse” means a spouse, a party to a civil union, a domestic partner, a same-sex spouse or partner, or any individual in a Marital Relationship with a Member.

 

(q) “Transfer” means to sell, transfer, assign, gift, pledge, encumber, hypothecate, or similarly dispose of, directly or indirectly, voluntarily or involuntarily, by operation of law or otherwise, or to enter into any contract, option, or other arrangement or understanding with respect to the sale, transfer, assignment, gift, pledge, encumbrance, hypothecation, or similar disposition of, any Membership Interests or any interest (including a beneficial interest) therein. “Transfer” when used as a noun shall have a correlative meaning.

 

(r) “Transferor” and “Transferee” mean a Person who makes or receives a Transfer, respectively.

 

ARTICLE XII
Miscellaneous

 

Section 12.01 Interpretation. For purposes of this Agreement: (a) the words “include,” “includes” and “including” shall be deemed to be followed by the words “without limitation”; (b) the word “or” is not exclusive; and (c) the words “herein,” “hereof,” “hereby,” “hereto” and “hereunder” refer to this Agreement as a whole. The definitions given for any defined terms in this Agreement shall apply equally to both the singular and plural forms of the terms defined. Whenever the context may require, any pronoun shall include the corresponding masculine, feminine and neuter forms. Unless the context otherwise requires, references herein: (x) to Articles, Sections, and Exhibits mean the Articles and Sections of, and Exhibits attached to, this Agreement; (y) to an agreement, instrument or other document means such agreement, instrument or other document as amended, supplemented or modified from time to time to the extent permitted by the provisions thereof; and (z) to a statute means such statute as amended from time to time and includes any successor legislation thereto and any regulations promulgated thereunder. This Agreement shall be construed without regard to any presumption or rule requiring construction or interpretation against the party drafting an instrument or causing any instrument to be drafted. The Exhibits and Schedules referred to herein shall be construed with, and as an integral part of, this Agreement to the same extent as if they were set forth verbatim herein.

 

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Section 12.02 Governing Law. This Agreement shall be governed by and construed in accordance with the internal laws of the State of Delaware, without giving effect to any choice or conflict of law provision or rule (whether of the State of Delaware or any jurisdiction).

 

Section 12.03 Submission to Jurisdiction. The parties hereby agree that any suit, action, or proceeding based on any matter arising out of or in connection with, this Agreement or the transactions contemplated hereby, shall be brought in the federal courts of the United States of America or the courts of the State of Delaware, in each case located in the City of Wilmington and County of New Castle. Each of the parties hereby irrevocably consents to the jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit, action, or proceeding.

 

Section 12.04 Waiver of Jury Trial. EACH PARTY HERETO HEREBY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY THAT MAY ARISE UNDER THIS AGREEMENT IS LIKELY TO INVOLVE COMPLICATED AND DIFFICULT ISSUES AND, THEREFORE, EACH SUCH PARTY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LEGAL ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.

 

Section 12.05 Waiver. No waiver by any party of any of the provisions hereof shall be effective unless explicitly set forth in writing and signed by the party so waiving. No failure to exercise, or delay in exercising, any right, remedy, power, or privilege arising from this Agreement shall operate or be construed as a waiver thereof, nor shall any single or partial exercise of any right, remedy, power, or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power, or privilege. Nothing contained in this Section 12.04 shall diminish a waiver described in Section 12.04.

 

Section 12.06 Notices. All notices, requests, consents, claims, demands, waivers, and other communications hereunder shall be in writing and shall be deemed to have been given:

 

(a) when delivered by hand;

 

(b) when received by the addressee if sent by a nationally recognized overnight courier;

 

(c) on the date sent by facsimile or email of a PDF document (with confirmation of transmission) if sent during normal business hours of the recipient, and on the next business day if sent after normal business hours of the recipient; or

 

(d) on the third day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid.

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Such communications must be sent to the respective parties at the following addresses (or at such other address for a party as shall be specified in a notice given in accordance with this Section 12.05):

 

If to the Company:

[1108 Lavaca Street, Suite 110-182

Austin, TX 78701]

 

If to a Member:

To the Member’s respective mailing address as set forth on the Members Schedule.

 

 

Section 12.07 Remedies. In the event of any actual or prospective breach or default by any party, the other parties shall be entitled to equitable relief, including remedies in the nature of injunction and specific performance, awarded by a court of competent jurisdiction (without being required to post a bond or other security or to establish any actual damages). In this regard, the parties acknowledge and agree that they will be irreparably damaged in the event this Agreement is not specifically enforced, since (among other things) the Membership Interests are not readily marketable. All remedies hereunder are cumulative and not exclusive, may be exercised concurrently, and nothing herein shall be deemed to prohibit or limit any party from pursuing any other remedy or relief available at law or in equity for any actual or prospective breach or default, including recovery of damages. In addition, the parties hereby waive and renounce any defense to such equitable relief that an adequate remedy at law may exist.

 

Section 12.08 Severability. If any term or provision of this Agreement is held to be invalid, illegal, or unenforceable under Applicable Law in any jurisdiction, such invalidity, illegality, or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction.

 

Section 12.09 Successors and Assigns. Subject to the restrictions on Transfers set forth herein, this Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective heirs, executors, administrators, successors, and assigns.

 

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Section 12.10 Amendment. No provision of this Agreement may be amended or modified except by an instrument in writing executed by Members holding a majority of the Membership Interests. Any such written amendment or modification will be binding upon the Company and each Member. Notwithstanding the foregoing, amendments to the Members Schedule may be made by the Manager in accordance with Section 3.02(a).

 

Section 12.11 Headings. The headings in this Agreement are inserted for convenience or reference only and are in no way intended to describe, interpret, define, or limit the scope, extent, or intent of this Agreement or any provision of this Agreement.

 

Section 12.12 Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall be deemed to be one and the same agreement. Counterparts exchanged via facsimile or email transmission, and the signatures thereon, shall be deemed originals, for all purposes hereunder.

 

Section 12.13 Entire Agreement. This Agreement, together with the Certificate of Formation and all related Exhibits and Schedules, constitutes the sole and entire agreement of the parties to this Agreement with respect to the subject matter contained herein and therein, and supersedes all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, with respect to such subject matter, including but not limited to the Previous Agreement.

 

Section 12.14 No Third-Party Beneficiaries. Except as provided in ARTICLE VIII, this Agreement is for the sole benefit of the parties hereto (and their respective heirs, executors, administrators, legal representatives, successors, and permitted assigns) and nothing herein, express or implied, is intended to or shall confer upon any other Person, including any creditor of the Company, any legal or equitable right, benefit, or remedy of any nature whatsoever under or by reason of this Agreement.

 

Section 12.15 Voluntary Participation. Each of the parties to this Agreement hereby warrants, represents and acknowledges to each other that they: (a) have been advised to consult with their own separate counsel for individual legal advice regarding this Agreement and have either received advice from their own legal counsel or have declined the opportunity to do so; (b) have read and fully understood all of the provisions of this Agreement; and (c) are entering into this agreement voluntarily and without coercion or undue influence of any kind.

 

[Signature Page Follows]

 

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IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed as of the date first written above by their respective officers thereunto duly authorized.

 

  THE COMPANY:
   
  PLANT CAMP LLC
     
  By: Creatd Partners LLC,
  its Manager
     
  By: /s/Jeremy Frommer
  Name:  Jeremy Frommer
  Title: Chief Executive Officer
     
  THE MEMBERS:
     
  CREATD PARTNERS LLC
     
  By:   /s/Jeremy Frommer
  Name: Jeremy Frommer
  Title: Chief Executive Officer
     
  /s/ Angela Hein
  Angela Hein
     
  /s/ Heidi Brown
  Heidi Brown
     
  /s/ Liz Palughi
  Liz Palughi

 

[Signature Page to Second A&R LLC Agreement – Plant Camp LLC]

 

 

 

 

Exhibit A

 

FORM OF JOINDER

 

 

 

 

 

[Ex. A]

 

 

Schedule I

 

MEMBERS SCHEDULE

 

 

 

 

 

[Sch. A]

 

 

Exhibit 99.1

 

Healthy upgrades on classic tastes kids love © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation

 

 

Plant Camp of ers delicious foods that kids love with the hidden veggies and nutrients parents want. O u r M i ss i o n © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation

 

 

The Problem © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation Shelf Stable Kid - Friendly Foods Lack Nutrition 88% of moms surveyed said they do not view macaroni and cheese as a healthy meal. The #1 reason why: because it lacks vegetables. Healthy Foods Take Time and Energy to Prepare Pre - pandemic, 65% of parents said it was difficult to balance work and family. Since the pandemic began, moms are busier than ever before. Kid Won’t Eat the Healthy Foods that Moms Make 42% of moms surveyed say they struggle to get their kids to eat vegetables, and 38% of moms would like easier ways to get vegetables into their own diet.

 

 

The Plant Camp Solution © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. ✓ M a c a r o n i & C h e e s e ✓ P a n c ak e M i x ✓ Cereal June 2021 Investor Presentation Take shelf - stable foods that kids love and are quick and easy to make. ✓ 100% Natural & Clean Ingredients ✓ Organic Vegetables Plant Proteins Remove the “bad” ingredients and add nutrition from hidden veggies. ✓ Launch Direct - to - Consumer ✓ C o n v e n i e n t S ub s c r i p t i o n S e r v i c e ✓ F u t u r e R e t a i l R o ll o u t Deliver to their doorstep and make moms and kids happy!

 

 

Plant Camp Mac ‘n’ Cheese © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation Our delicious cheesy and creamy mac ‘ n ’ cheese is made with real cheese and delivers the classic flavor kids love along with a helping of vegetable nutrition that parents want. Included in every box: ✓ Organic pasta made with pea protein and carrots ✓ Nutritional equivalent of 1 serving of veggies ✓ I n c l ud e s V i t a m i n s A , C, D , E , B 1 a n d B 6 ✓ 10g protein per serving ✓ R e a l , h o r m o n e - f r ee c h e e s e ✓ G l u t e n f r ee ✓ Non - GMO

 

 

Market Opportunity © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation $8.9b U.S. Pasta Category Macaroni and cheese represents $1.2b; 1 million boxes of Kraft macaroni and c h e e s e a r e s o l d e v e r y d a y . $4.1b U.S. Baking Mix Category P a n c ak e m i x i s p r o j e c t ed t o g r o w a t 3 . 8 % a n n u a ll y , d r i v e n p r i m a r il y b y innovative blends. $19.6b U.S. Cereal Category C a te g o r y g r o w t h i s a t 4 . 3 % g l o b a ll y a s M ill e nn i a l s v i e w c e r e a l a s a s n a c k a s w e l l a s b r e a k f a s t f oo d . Across these categories, growth is driven primarily by innovation — clean labels, alternative flours, gluten free, plant - based and organic.

 

 

Families that eat boxed macaroni and cheese at least 1x/week 49.6% Moms Want Hidden Vegetables © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation We surveyed 400+ mothers to share their family's macaroni and cheese consumption habits and provide feedback on our “ hidden veggie ” concept. Moms who “ would kill ” to serve mac and cheese with veggies 39.7% T o t a l m o m s t h a t w a n t t o bu y a n d w o u l d p a y m or e f o r i t 84.2%

 

 

The Plant Camp Dif erence © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation Example: Plant Camp Classic Cheddar Mac ‘ n ’ Cheese vs. Leading Competitors Contains Hidden Veggies Organic Pasta Gluten Free Real Cheese Contains Vitamin A, C, D, E, B6 and Thiamin ථ ථ ථ ථ ථ Ᲊ ථ Ᲊ ථ Ᲊ Ᲊ Ᲊ Ᲊ Ᲊ Ᲊ *Based on Annie's Classic Cheddar Macaroni and Cheese and Kraft Original Flavor Macaroni and Cheese

 

 

© 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation T e a m Creatd (Nasdaq: CRTD) is a publicly traded company that leverages its suite of digital media platforms, including Vocal and Seller's Choice, to rapidly grow direct - to - consumer brands. Clients include top startups like Daily Harvest, Kettle & Fire, Clean Cult, Hims, and Hum Nutrition. Creatd Partners Sonic is a newly formed management company that acts as an investment and operational partner in the development and growth of CPG, Consumer Internet & E - commerce brands. With entrepreneurial roots and proven operational experience, Sonic works with select partners to drive growth in brands through its expertise in consumer digital and business development. Sonic Root Source is an agency specializing in operational solutions for start - up companies. Its management team boasts expertise ranging from strategic marketing, to supply chain management and support, to niche areas including health & wellness and pets. Root Source Richard Vinchesi is Creatd Partners' Lead Acquisition Strategist and will serve as advisor to Plant Camp as it scales resources and capital needs. Vinchesi is a corporate fi nance veteran who has spent over 30 years building startups across the e - commerce, CPG, SaaS, & technology sectors. Rich Vinchesi Angela Hein With 10+ years in the CPG industry, Angela grew a mid - sized brand as EVP from $30M to $70M in 4 years before bootstrapping her own brand to over 1,000 retail doors. She has mentored and advised dozens of founders of startup CPG brands. Heidi Brown Heidi brings in - depth knowledge of science, nutrition and culinary arts combined with over a decade of executive level sales and marketing experience. Her unique background delivers unmatched insight into research, development and marketing opportunities. Founders

 

 

Contact Us © 2021 Plant Camp. A Creatd Partners Company. All Rights Reserved. June 2021 Investor Presentation For all inquiries, please contact us: E : i n f o @ p l a n t c a m p . c o m P : 201 - 258 - 377 0 A : A tt n : P l a n t C a m p C r e a t d , I n c . 205 0 C e n t e r A v e . S u i t e 64 0 F o r t L e e , N J 0702 4

 

Exhibit 99.2

 

Creatd Increases its Ownership Stake in Direct to Consumer Health Food Company Plant Camp

 

June 04, 2021

 

- Transaction brings total ownership of Plant Camp to 89%.
- Going forward, the Company will recognize Plant Camp revenues on its consolidated financials.
- With the announcement, the Company has also released Plant Camp’s new investor presentation.

 

FORT LEE, N.J., June 4, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) (the “Company” or “Creatd”), the parent company of Vocal and Creatd Partners, today announced that it has completed the purchase of an additional 56% of the membership interests in Plant Camp, LLC (“Plant Camp”), through its wholly-owned subsidiary, Creatd Partners, bringing the Company’s total ownership of Plant Camp to 89%. As the majority owner, Creatd Partners will control Plant Camp’s operations going forward. Additionally, Creatd will recognize all Plant Camp revenue in the Company’s consolidated financial statements. Management currently estimates approximately $1 million in annual revenues from this newly acquired business.

 

Plant Camp  was first brought to market when its co-founders, two Consumer Product Goods (CPG) industry executives, identified the high-growth niche of healthy, kid-friendly foods. To fulfill their vision, Plant Camp’s founders joined forces with the Creatd team, ultimately becoming the first company to join Creatd Partners, the Company’s corporate venture initiative. With Creatd Partner’s support, including capital investment, operational know-how, and strategic marketing resources, Plant Camp evolved from concept to development/formulation in under nine months. Since inception, Plant Camp’s business and operations have been managed remotely using a platform and technology stack designed by Creatd’s product team, the same team behind the creation of Vocal, the Company’s flagship product.

 

Commented Creatd CEO Jeremy Frommer, “It is rare to see ideas become realities. Plant Camp’s success thus far is due to the vision and creativity of its founders, Angela Hein and Dr. Heidi Brown. Without their commitment and hard work, we surely could not have brought this product to market.”

 

Plant Camp had its soft launch at the end of the fourth quarter of 2020, and entered the pre-order phase for its first product, a nutrient-rich mac and cheese for kids. Over the next months, and with the support of the Creatd team, Plant Camp implemented supply chain and general operations, as well as a strategic direct-to-consumer marketing framework that would lay the foundation for its future scale. Plant Camp officially entered into the fulfillment phase in January 2021, though a number of technical supply chain delays related to the pandemic prevented sales from ramping up in earnest until the beginning of the second quarter. Since that point, Plant Camp has sold nearly half of its initial 15,000-unit order, entirely through its e-commerce site, and expects to sell out of its remaining inventory before the end of the second quarter.

 

The rate of revenue growth that Plant Camp has seen to date is largely attributable to its access to and utilization of Creatd and Vocal’s business intelligence. In the same way that the Company has yielded such successful campaigns for agency clients like Moleskine and Fiskars, Plant Camp benefits from the ability to leverage the rich pool of first-party behavioral data that Vocal, a community of over one million registered creators, continues to steadily amass. In particular, Creatd’s proficiencies in audience targeting made it a natural partner for Plant Camp, as its growth relies on the same internal strategies that the Company applies internally to grow its Vocal+ subscription program, as well as to drive successful campaigns for its agency clients.

 

 

 

 

It was at the start of the second quarter 2021 that Rich Vinchesi, who was recently named the Lead Acquisition Strategist for Creatd Partners, initiated discussions with Plant Camp’s original founders regarding purchasing a majority stake, bringing on a new executive team, and implementing a strategic plan, intended to increase revenue two- to three-fold within 12 months.

 

Further commenting on the acquisition, Mr. Frommer continued, “Plant Camp is our inaugural ‘Creatd Partner,’ and it took only a matter of months for us to prove its viability sufficient to warrant taking a more significant ownership interest. In addition to other potential Creatd Partners opportunities that are in development, we have recently announced publicly our plans to introduce new e-commerce offerings, including by leveraging our extensive library of archival content. Being able to now consolidate Plant Camp revenues on our balance sheet represents the first manifestation of Creatd’s newly reconstituted e-commerce pillar.”

 

Looking ahead to the third quarter 2021, the Company expects to continue accelerating sales. In the fourth quarter, the Company expects to begin expanding Plant Camp’s offerings by introducing one or more additional SKUs to its product line, including a nutrient-rich, kid-friendly pancake mix.

 

For more information on Plant Camp, please visit the newly released Plant Camp Investor Presentation, found on Creatd’s investor relations website: https://investors.creatd.com/news-and-events/presentations/default.aspx.

 

About Creatd

 

Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd’s three main business pillars: Vocal Ventures, Creatd Partners and Recreatd.

 

For news and updates, subscribe to Creatd’s newsletter: https://creatd.com/newsletter

 

Investor Relations Contact: ir@creatd.com

  

Forward-Looking Statements

 

Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intends,” “plans,” “believes” and “projects”) may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

 

 

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