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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): May 13, 2022

 

Creatd, Inc.

(Exact name of registrant as specified in its charter)

 

Nevada   001-39500   87-0645394
(State or other jurisdiction of
incorporation or organization)
  (Commission File Number)   (IRS Employer
Identification No.)

 

648 Broadway

Suite 200

New York, NY 10012

(Address of principal executive offices)

 

(201) 258-3770

(Registrant’s telephone number, including area code)

 

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act: 

 

Title of each class   Trading Symbol(s)   Name of each exchange on
which registered
Common Stock, par value $0.001   CRTD   The Nasdaq Stock Market LLC
         
Common Stock Purchase Warrants   CRTDW   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

Item 7.01 Regulation FD Disclosure.

 

On May 12, 2022, Creatd, Inc., a Nevada corporation (the “Company”), made certain updates to its slide presentation for Vocal for Brands, available on the Company’s website (the “Presentation”). The Presentation is furnished hereto as Exhibit 99.1 and incorporated herein by reference.

 

The Presentation can also be found on the Company’s website at https://creatd.com, under the Vocal for Brands tab, or at https://brands.vocal.media/.

 

on our website at https://creatd.com.

 

The information in Item 7.01 to this Current Report on Form 8-K, including Exhibit 99.1, is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.

 

Forward-Looking Statements

 

This Current Report on Form 8-K includes information that may constitute forward-looking statements. These forward-looking statements are based on the Company’s current beliefs, assumptions and expectations regarding future events, which in turn are based on information currently available to the Company. By their nature, forward-looking statements address matters that are subject to risks and uncertainties. Forward looking statements include, without limitation, statements relating to projected industry growth rates, the Company’s current growth rates and the Company’s present and future cash flow position. A variety of factors could cause actual events and results, as well as the Company’s expectations, to differ materially from those expressed in or contemplated by the forward-looking statements. Risk factors affecting the Company are discussed in detail in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except to the extent required by applicable securities laws.

 

Item 9.01. Financial Statements and Exhibits.

 

(d) Exhibits.

 

Exhibit
Number
  Description
99.1   Vocal for Brands Presentation
     
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

1

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  CREATD, INC.
   
Date: May 13, 2022 By: /s/ Laurie Weisberg
  Name: Laurie Weisberg
  Title: Chief Executive Officer

 

 

2

 

Exhibit 99.1

 

 

 

W e connect brands and influential storytellers to reach hyper - engaged audiences for your brand. © 2022 Vocal for Brands. All rights reserved.

 

 

V o c al is a storytelling platform for creators and their audiences As the destination for original, authentic stories, Vocal is home to millions of creators - of - all - types, who share diverse, culturally relevant stories to their audiences. We use the power of community and technology to help brands reach their audiences through engaging and impactful storytelling. Explore Vocal © 2022 Vocal for Brands. All rights reserved.

 

 

V o c al is powered by creators of all shapes and sizes… Authors Graphic Designers Writers Poets Illustrators Fashion Bloggers Videographers Fitness Instructors Developers Musicians Chefs Painters Dancers Scrapbookers Screenwriters Mixologists Photographers Sci - Fi Geeks Cannabis Enthusiasts Relationship Experts Beauty Bloggers Travel Influencers Gamers Podcasters NFT Artists Animal Lovers Environmentalists + millions more © 2022 Vocal for Brands. All rights reserved.

 

 

200m Global reach from Vocal creators 1.5m Creators on Vocal 4min Avg. time engaging with Branded Stories on Vocal 40 Topic - specific communities Reach Creators Engagement Community © 2022 Vocal for Brands. All rights reserved.

 

 

We've partnered our creators with the world's leading brands © 2022 Vocal for Brands. All rights reserved.

 

 

Stories work better than ads Vocal for Brands pairs influential creators with brands to harness the power of great storytelling without interru p tion . We work with your brand to build custom, cross - channel assets for campaigns ranging from targeted content to large - scale brand awareness initiatives, and everything in - between. Consumers find branded content 22x more engaging than display advertising Brand recall is 59 % higher for branded content than other digital ads Consumers spend 2x more money when they feel a personal connection with a brand © 2022 Vocal for Brands. All rights reserved.

 

 

W e combine content and influencer marketing to reach your target audience. © 2022 Vocal for Brands. All rights reserved.

 

 

Branded Stories Our influential storytellers are skilled at bringing brands into their audience ’ s worlds through authentic, organic storytelling that builds affinity and drives conversions. What's included: • Content strategy development • Access to Vocal ’ s network of creators • A series of sponsored campaign stories • Bespoke, brand - friendly design • Promotional notifications and calls to action • Dynamic reporting • Social promotion © 2022 Vocal for Brands. All rights reserved.

 

 

Identify We identify top creators to work with your brand based on their audiences' interest, demographics, and reach. Create We collaborate with your brand and approved creators to produce campaign - optimized Vocal stories and social assets. Promote Creators share on Vocal and their social profiles. We use our first - party data to create targeted audiences to promote via paid media and influencer whitelisting. Branded Stories Process © 2022 Vocal for Brands. All rights reserved.

 

 

Branded Challenges Reach our entire creator community and create lasting brand affinity through Branded Challenges, and Vocal ’ s creators will create a collection of original branded stories for your brand. Vocal takes a data - centric view to determine which stories can be adapted into others forms to make an impact for future campaigns. What's included: • 1.5M + creators prompted to create content for your brand • Placement on Vocal ’ s homepage and announcements • Placement on marketing materials • Placement on social media posts and ads related to the Challenge • Opportunity for your brand to participate as a judge • Access to winning stories for use in your promotional materials • Offer participants brand incentives ( coupons, exclusive offers, etc. ) © 2022 Vocal for Brands. All rights reserved.

 

 

Let’s connect Ready to tell your brand's story with Vocal? Connect with us to get started. Dana Dench Head of Brand Partnerships dana.dench @ vocalforbrands.com © 2022 Vocal for Brands. All rights reserved.