UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

Form 6-K

 

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

 

For the month of September 2022

 

Commission file number: 001-41482

 

Jeffs’ Brands Ltd

(Translation of registrant’s name into English)

 

3 Hanechoshet St.

Tel Aviv, Israel 6971068

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F ☒ Form 40-F ☐

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulations S-T Rule 101(b)(1):_____

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulations S-T Rule 101(b)(7):_____

 

 

 

 

 

 

CONTENTS

 

On September 12, 2022, Jeffs Brands Ltd issued a press release titled “Jeffs’ Brands Allocates up to $1 Million for the Launch of its Brands in Sweden and Belgium,” a copy of which is furnished as Exhibit 99.1 with this report of foreign private issuer on Form 6-K. 

 

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EXHIBIT INDEX

 

Exhibit No.    
99.1   Press release issued by Jeffs’ Brands Ltd dated September 12, 2022, titled “Jeffs’ Brands Allocates up to $1 Million for the Launch of its Brands in Sweden and Belgium.”

 

2

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Jeffs’ Brands Ltd
     
Date: September 12, 2022 By: /s/ Viki Hakmon
    Viki Hakmon
    Chief Executive Officer

 

 

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Exhibit 99.1

 

 

 

Jeffs’ Brands Allocates up to $1 Million for the Launch of its Brands in Sweden and Belgium

 

Tel Aviv, Israel, Sept. 12, 2022 (GLOBE NEWSWIRE) -- Jeffs’ Brands Ltd (the “Company”, Nasdaq: JFBR), a data-driven e-commerce company operating on the Amazon Marketplace, announced today the launch of its stores and brands in Sweden and Belgium, after completing the required regulatory processes.

To date, the Company has received Amazon’s approval for sale of its brands in the United States, the United Kingdom, Germany, France, Spain and Italy.

 

Viki Hakmon, Chief Executive Officer of the Company, commented “We are excited to launch our brands in additional European countries and extend our global reach. One of the ways we plan to achieve organic growth is by expanding our products offerings in new territories, in order to support these efforts, we have allocated up to $1 million for the launch of our stores in Belgium and Sweden.”

 

About Jeffs’ Brands Ltd

 

Jeffs’ Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com

 

Forward-Looking Statement Disclaimer

 

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when we are discussing the launch of the Company’s brands in Sweden and Belgium, the extension of our global reach and our plan to achieve organic growth. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; and the other risks and uncertainties described in the Registration Statement on Form F-1, as amended, filed with the SEC related to our initial public offering and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

 

Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
+972-(0)52-3044404
michal@efraty.com