As filed
with the Securities and Exchange Commission on August 13 ,
2008
Registration
No.
333-
152050
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
S-1
REGISTRATION
STATEMENT UNDER THE SECURITIES ACT OF 1933
MOGGLE,
INC.
(Name of
Registrant as specified in Its Charter)
Delaware
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7372
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35-2327649
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State
of Jurisdiction or
Organization
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(Primary
Standard Industrial
Classification
Code Number)
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(I.R.S.
Employer
Identification
No.)
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111
Presidential Boulevard
Suite
212
Bala
Cynwyd, PA 19004
(Address
and Telephone Number of Principal Executive Offices and Principal Place of
Business)
Alfredo
Villa
Moggle,
Inc.
111
Presidential Boulevard
Suite
212
Bala
Cynwyd, PA 19004
(215)
463-4099
(Name,
Address and Telephone Number of Agent for Service)
Copies of
all communications to:
Anthony
M. Collura
McManus,
Collura & Richter, P.C.
48 Wall
Street
25
th
Floor
New York,
NY 10005
(212)
425-3100
As
soon as practicable after the effective date of this Registration
Statement
(Approximate
Date of Proposed Sale to the Public)
If any of
the securities being registered on this Form are to be offered on a delayed or
continuous basis pursuant to Rule 415 under the Securities Act of 1933
(“Securities Act”), check the following box.
x
If this
Form is filed to register additional securities for an offering pursuant to Rule
462(b) under the Securities Act, check the following box and list the Securities
Act registration statement number of the earlier effective registration
statement for the same offering.
o
If this
Form is a post-effective amendment filed pursuant to Rule 462(c) under the
Securities Act, check the following box and list the Securities Act registration
statement number of the earlier effective registration statement for the same
offering.
o
If this
Form is a post-effective amendment filed pursuant to Rule 462(d) under the
Securities Act, check the following box and list the Securities Act registration
statement number of the earlier effective registration statement for the same
offering.
o
Indicate
by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company. See
the definitions of “large accelerated filer,” “accelerated filer” and “smaller
reporting company” in Rule 12b2 of the Exchange Act. (Check one):
Large
accelerated filer
o
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|
Accelerated
filer
o
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|
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Non-accelerated
filer
o
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(Do
not check if a smaller reporting company)
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Smaller
reporting company
x
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CALCULATION
OF REGISTRATION FEE
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Title
of each Class of
Security
being registered
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Amount
being
Registered
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Proposed
Maximum
Offering
Price
Per
Security(1)
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Proposed
Maximum
Aggregate
Offering
Price(1)
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Amount
of
Registration
Fee
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Common
Stock, $0.00001 par value
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12,000,000 Shares
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$1.00
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$12,000,000
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$471.60
*
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* Previously paid
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(1) The
proposed maximum offering price per share and the proposed maximum
aggregate offering price in the table above are estimated solely for the
purpose of calculating the registration fee pursuant to Rule 457 under the
Securities Act of 1933, as amended.
|
The
Registrant hereby amends this Registration Statement on such date or dates as
may be necessary to delay its effective date until the Registrant shall file a
further amendment which specifically states that this Registration Statement
shall thereafter become effective in accordance with Section 8(a) of the
Securities Act of 1933, as amended, or until the Registration Statement shall
become effective on such date as the Securities and Exchange Commission, acting
pursuant to said Section 8(a), may determine.
The
information in this prospectus is not complete and may be changed. These
securities may not be sold (except pursuant to a transaction exempt from the
registration requirements of the Securities Act) until this registration
statement filed with the Securities and Exchange Commission is declared
effective. This prospectus is not an offer to sell these securities and it is
not soliciting an offer to buy these securities in any state where the offer or
sale is not permitted.
PRELIMINARY
PROSPECTUS SUBJECT TO COMPLETION DATED AUGUST 13 , 2008
MOGGLE,
INC
This is
our initial public offering of Common Stock. This Prospectus is for the sale by
the Company of up to 12,000,000 shares of our Common Stock (the
“Shares”). The Company will offer the Shares for sale at a fixed
price of $1.00 for 12 months after the effective date of this prospectus, unless
the offering is fully subscribed before that date or we decide to close the
offering prior to that date. All securities will be offered on a
“best efforts” basis. There will be no escrow of funds and all subscription
moneys will be immediately available to the Company for its use. There is no
minimum amount of securities that must be sold. We have not retained any
underwriter in connection with the sale of the Shares as we intend to
sell the Shares ourselves. We may utilize the services of placement agents,
broker dealers and/or finders in connection with the sale of Shares outside of
the United States, where permitted by law. The Company will receive all of the
net proceeds from the sale of the shares, after deducting fees, if any, that may
be paid to placement agents, broker-dealers or finders where permitted by law,
and costs related to the offering.
Our
Common Stock is not traded on any public market. Although we intend to initiate
steps to have the Shares quoted on the Over the Counter Bulletin
Board maintained by NASD (“OTCBB”) upon the effectiveness of the registration
statement of which this prospectus is a part, we may not be successful in such
efforts, and the Shares may never trade in any market. We have not yet contacted
any broker-dealer to request that they apply to have our stock included on the
OTCBB.
We are a
start up venture that intends to develop an online game platform which will
allow internet users to play massive multiplayer online games (“MMOG(s)”)
through their web browser without the need to download any software. We intend
to develop multiple MMOGs for use on our platform. Our intended platform will
also seek to allow game developers and other interested parties to develop web
based MMOGs directly or by retaining our services. We require the
proceeds from this offering in order to implement our business plan, which
chiefly involves developing our platform and MMOGs to be used on our platform
and, if developed, the marketing and sale of our MMOGs to internet users and the
marketing and sale of our Platform to parties desiring to develop web based
MMOGs. If this offering is not fully subscribed, we may not be able to implement
our business plan.
THE
SECURITIES OFFERED HEREBY HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE
Investing
in our Shares involves a high degree of risk. You should read this
entire prospectus carefully, including the section entitled “Risk Factors”
beginning on Page 9 which describes certain material risk factors
you should consider before investing and “Dilution” beginning at
page 29 which describes the immediate dilution that investors in
this offering will suffer.
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Per Share
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Assuming
10%
of
Shares
Sold
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Assuming
50%
of
Shares
Sold
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Assuming
100%
of
Shares
Sold
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Initial
public offering price
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$
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1.00
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$
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120,000
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$
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6,000,000
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$
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12,000,000
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Underwriting
discounts (1)
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-
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-
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-
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Net
Proceeds (2)
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$
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1.00
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$
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120,000
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$
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6,000,000
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$
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12,000,000
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(1)
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We
plan to offer and sell the Shares directly to investors and have not
retained any underwriters or placement agents in connection with this
offering. We currently plan to offer Shares for sale in the United States
and outside of the United States. In connection with sales outside of the
United States, we reserve the right to use brokers, placement agents and/
or finders, if permitted by law. In such event we could pay commissions
equal to as much as 13 percent of the gross proceeds sold by such party
and issue one warrant to purchase shares of common stock exercisable for a
three year period at a price of $1.10 per share for every ten shares sold
by such party.
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(2)
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Before
deduction of offering expenses estimated to be
$125,000 .
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The date
of this prospectus is _________, 2008.
You
should rely only on the information contained in this prospectus and in any
prospectus supplement we may file after the date of this prospectus. We have not
authorized anyone to provide you with different information. If anyone provides
you with different or inconsistent information, you should not rely on it. We
will not make an offer to sell these securities in any jurisdiction where an
offer or sale is not permitted. The information contained in this prospectus is
accurate only as of the date of this prospectus, regardless of the time of
delivery of this prospectus or of any sale of our securities
TABLE
OF CONTENTS
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Page
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PROSPECTUS
SUMMARY
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7
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RISK
FACTORS
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9
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CAUTIONARY
NOTE REGARDING FORWARD-LOOKING STATEMENTS
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24
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USE
OF PROCEEDS
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24
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DETERMINATION
OF OFFERING PRICE
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26
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MARKET
FOR COMMON EQUITY & DIVIDEND POLICY
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27
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CAPITALIZATION
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28
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DILUTION
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29
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SELECTED
FINANCIAL DATA
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33
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MANAGEMENT’S
DISCUSSION AND ANALYSIS
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33
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DESCRIPTION
OF BUSINESS
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41
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DIRECTORS,
EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
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56
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EXECUTIVE
AND DIRECTOR COMPENSATION
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59
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SECURITY
OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT
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63
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CERTAIN
RELATIONSHIPS AND RELATED TRANSACTIONS
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66
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DESCRIPTION
OF SECURITIES
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67
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MARKET
FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
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70
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PLAN
OF DISTRIBUTION
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70
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LEGAL
MATTERS
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72
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EXPERTS
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73
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WHERE
YOU CAN FIND MORE INFORMATION
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73
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INDEX
TO CONSOLIDATED FINANCIAL STATEMENTS OF MOGGLE, Inc.
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F-1
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INFORMATION
NOT REQUIRED IN PROSPECTUS
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74
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SIGNATURES
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79
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POWER
OF ATTORNEY
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80
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EXHIBIT
INDEX
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81
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You
should rely only on the information contained or incorporated by reference in
this prospectus. We have not authorized anyone to provide you with different
information. You should not assume that the information contained in this
prospectus is accurate as of any date other than the date on the front of this
prospectus.
PROSPECTUS
SUMMARY
The following
summary highlights aspects of the offering. This prospectus does not contain all
of the information that may be important to you. You should read this entire
prospectus carefully, including the “Risk Factors” section and the financial
statements, related notes and the other more detailed information appearing
elsewhere in this prospectus before making an investment
decision.
Unless otherwise
indicated, all references to “we”, “us”, “our”, the “Company” and similar terms,
as well as references to the “Registrant” in this prospectus, refer to Moggle,
Inc.
Our
Company
We were
incorporated in Delaware on February 11, 2008 under the name Chimera
International Group, Inc. On April 4, 2008 we amended our certificate of
incorporation and changed our name to Moggle, Inc. We are a start up venture
that intends to develop an online game platform which will allow internet users
to play massive multiplayer online games (“MMOG(s)”) through their web browser
without the need to download any software (the “Platform”). We intend to develop
multiple MMOGs for use on our Platform. Our Platform will be designed to allow
MMOG players to link into major online social networks such as Facebook
TM
and
MySpace
TM
and
allow players to engage in MMOG play with their friends and colleagues. Our
Platform will also seek to allow game developers and other interested parties to
develop web based MMOGs directly by licensing our Platform tools or by retaining
our services. We currently maintain an office at 111 Presidential
Boulevard, Suite 212,Bala Cynwyd, Pennsylvania 19004 . The telephone number at
our principal executive offices is (215) 463-4099 We have established a web site
to help introduce our Platform to the online gaming world
(www.playmoggle.com). Prospective investors are strongly cautioned that any
information appearing on our web site should not be deemed to be a part of this
prospectus, and should not be utilized in making a decision to buy our
securities.
SUMMARY
OF THIS OFFERING
Securities
being offered
|
|
Up
to 12,000,000 Shares of our Common Stock are being offered for sale by the
Company.
Our
Common Stock is described in further detail in the section of this
prospectus titled “DESCRIPTION OF SECURITIES – Common
Stock.”
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|
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Offering
Price
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We
will sell the Shares at $1.00. This price was determined by us
arbitrarily.
There
is no public market for our Common Stock. We cannot give any assurance
that the Shares will have a market value, or that they can be resold at
the offered price if and when an active secondary market might develop, or
that a public market for our Shares may be sustained even if
developed. The absence of a public market for our stock will make it
difficult to sell your Shares.
We
intend to apply to the NASD over-the-counter bulletin board, through a
market maker that is a licensed broker dealer, to allow the trading of the
Shares upon our becoming a reporting entity under the Securities Exchange
Act of 1934. If the Shares becomes so traded and a market for the stock
develops, the actual price of stock will be determined by prevailing
market prices at the time of sale or by private transactions negotiated
by
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Number
of shares
outstanding
before
the
offering
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32,785,716
and 33,285,716 shares of Common Stock issued and outstanding as
of June 30, 2008 and August 12, 2008, respectively. (These amounts do not
include shares of Common Stock issuable upon unexercised
options and Warrants as detailed
below)
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|
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Number
of Options Granted
and
Warrants Issued
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Options
to purchase 14,500,000 shares of Common Stock have been granted
by the Company since its formation, 14,250,000 of which options provided
for an exercise price of $0.04 per share and 250,000 an exercise price of
$.75. All of such Options were fully vested. As of June 30,
2008, a total of 14,000,000 options remain outstanding and all of them are
exercisable within 60 days thereafter. The Options expire in 2013. We have
also issued warrants to purchase an aggregate of
14,950,002 shares of Common Stock as of August 12, 2008.
14,285,716 shares of common stock underlying such warrants are exercisable
at a price of $.04 per share and 664,286 shares of Common Stock underlying
such warrants are exercisable at price of $.75 per share. All of the
foregoing warrants were outstanding as of August 11, 2008 and expire in
2011.
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Total
number of shares of
Common
Stock outstanding
after
the offering (if fully
subscribed)
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45,285,716
shares of Common Stock. (This amount does not include any shares of Common
Stock underlying Options and/or Warrants .)
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Net
Proceeds to the Company
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We
intend to accomplish this Offering on a “self-underwritten” basis directly
through our officers, directors and/or employees, who will not be
separately compensated therefore. However, in connection with sales
outside of the United States, we reserve the right to utilize placement
agents, broker-dealers or finders, where permitted by law, to assist us in
locating potential investors, in which case we will pay fees or
commissions of up to 13% of the gross offering price for the
Shares. In addition we may offer such parties a warrant to
purchase one share of our Common Stock exercisable for a three
year period at a price of $1.10 per share for every ten shares
sold by such party. If all Shares are sold utilizing placement agents,
broker-dealers and/or finders, we would be paying commissions of
$1,560,000 and issuing warrants to purchase up to an
additional 1,200,000 shares of Common Stock. Additionally, we estimate
that costs of this offering for such items as legal and accounting fees,
printing, and SEC registration fees will total approximately $125,000.
Thus net proceeds to the Company if this offering is fully subscribed with
the use of placement agents, broker-dealers or finders, where permitted by
law, will be $10,315,000. In the event that only 50% of the
Shares are sold and the Company utilizes placement, agents, brokers and/or
finders in the sale of such shares the Company will generate net proceeds
of $5,095,000. In the event that the Company only sells 10% of the Shares
and the Company utilizes placement, agents, brokers and/or finders in the
sale of such shares the Company will generate net proceeds of $
919,000.
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Use
of Proceeds
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|
We
will use the proceeds from this offering to attempt to develop our
Platform and MMOGs which may be used on our Platform as well as to market
and sell our products and services once developed, of which there can be
no assurance. A summary of our intended use of the proceeds of
this offering is set forth in the section of this prospectus titled USE OF
PROCEEDS.
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|
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Consummation
of the
offering
|
|
We
will terminate this offering upon the earlier to occur of (1) one year
from the effective date of this prospectus, (2) sale of all the Shares
being offered, or (3) anytime at our sole discretion if we determine that
it is in our best interests to withdraw the
offering.
|
An
investment in our Common Stock involves a high degree of risk. You should
carefully consider the risks described below and the other information in this
prospectus before investing in our Common Stock. If any of the following risks
occur, our business, operating results and financial condition could be
seriously harmed. Currently, shares of our Common Stock are not publicly traded.
In the event that shares of our Common Stock become publicly traded, the trading
price of our Common Stock could decline due to any of these risks, and you may
lose all or part of your investment.
Because
our auditor has issued a going concern opinion regarding our company, there is
an increased risk associated with an investment in our company.
We
have generated no revenues since our inception, which makes it difficult to
evaluate whether we will operate profitably. We were incorporated on February
11, 2008 and we have incurred cumulative net losses of $(646,075)
since our inception. Moreover the Company believes that it will
take between one and a half and three years to develop our
Platform and MMOG(s) during which time no revenues will be
generated. Accordingly the Company will be dependent solely on the
raising of capital in order to continue operations for up
to thirty six months. As of June 30, 2008, we had cash in the amount
of $353,214__. Our future is dependent upon our ability to obtain financing or
upon future profitable operations. We reserve the right to seek additional funds
through private placements of our Common Stock and/or through debt financing
should we not raise sufficient funds in this Offering. Our ability to raise
additional financing is unknown. We do not have any formal commitments or
arrangements for the advancement or loan of funds. For these reasons, our
auditors stated in their report that they have substantial doubt we will be able
to continue as a going concern. As a result, there is an increased risk that you
could lose the entire amount of your investment in our
Company.
There
is no minimum number of Shares that must be sold and no assurance that the
proceeds from the sale of Shares will allow the Company to meet its
goals.
We are
selling our Shares on a “best efforts” basis, and there is no minimum number of
Shares that must be sold by us in this offering. Similarly, there are no minimum
purchase requirements. We do not have an underwriter, and no party has made a
firm commitment to buy any or all of our securities. We intend to sell the
Shares through our employees, who will not be separately compensated for their
efforts. Even if we only raise a nominal amount of money, we will not refund any
funds to you. Any money we do receive will be immediately appropriated by us for
our business purposes. Upon completion of this Offering, the Company intends to
utilize the net proceeds to continue the development of the Platform and MMOGs
and finance its business operations. While the Company believes that the net
proceeds from the sale of all Shares in this Offering will enable the Company to
meet its business plans and enable it to operate as a going concern, there can
be no assurance that all these goals can be achieved. Moreover if less than all
of the Shares are sold, management will be required to adjust its plans and
allocate proceeds in a manner which, in its sole discretion, will be in the best
interest of the Company. It is highly likely that if not all of the
Shares are sold there will be a need for additional financing in the future,
without which the ability of the Company to operate as a going
concern may be jeopardized. No assurance whatsoever can be given or
is made that such additional financing, if and when needed, will be available or
that it can be obtained on terms favorable to the Company. Accordingly you may
be investing in a company that does not have adequate funds to conduct its
operations. If that happens, you will suffer a loss of your
investment.
Our
Absence of Operating History and Early Development Stage of Our Company Possess
Significant Risks to Our Ability to Generate Revenue and Operate
Successfully
We have
not generated any revenue from the products and services which we
intend to develop and, if developed, market. We expect to generate all of our
future revenues from the development and marketing of our Platform,
MMOGs and game development services. Accordingly, we have no operating history
in implementing our business model upon which an evaluation of the
Company and our prospects can be based and it is difficult or
impossible for the Company to predict future results of operations . Our
prospects must be considered in light of the risks, expenses, and difficulties
frequently encountered by companies in the early stages of a new business
enterprise, particularly companies in highly competitive markets. Since the
Company is among many that have entered the on-line gaming market, it also faces
many risks specific to its business include those related to
successfully developing the Platform and MMOGs,
successfully commercializing the Platform and any MMOG that is developed for use
on the Platform, the need to manage existing and expanding operations, the
continuing need to raise additional capital, the dependence upon and need to
hire key personnel, and the need to increase spending to adequately market and
sell the Platform and MMOGs. To address these risks, we must, among other
things, respond to competitive developments, continue to attract, retain and
motivate qualified persons, and continue to upgrade our technologies. We cannot
provide any assurances that we will be successful in addressing such risks. The
Company's failure to do so could have a material adverse effect on its business,
prospects, financial condition and results of operations and result in investors
losing their entire investment.
We
Are Totally Dependent on the Potential Development of the Platform and
MMOG(s)
Upon
successful completion of this Offering, the Company intends to attempt to
develop the Platform and MMOG(s) for use on the Platform. The Company’s entire
business plan is dependent on the future development of the Platform and MMOG(s)
and, after such development, the marketing and sale of the
Platform and MMOG(s).
The Platform and the Company’s initial MMOG are in their
early conceptual stages and needs significant work and funding. We will be
totally dependent upon receipt of funding in this offering to attempt to execute
our business plans. There can be no assurance that even if the proceeds in this
offering are raised, that the Company will successfully develop the Platform
and/or any MMOG(s). Moreover even if the Company successfully develop the
Platform, there can be no assurance that the Company will be successful in
developing any MMOG(s), and if developed, successful in marketing and selling
any such MMOG(s).
Our
Business Plans Are Totally Dependent On The Sale of the Shares as
Well as Future Capital Raises should all of the Shares not be sold
The
Company is dependent on raising substantial additional capital through the sale
of the Shares as its existing capital will only allow the Company to operate for
a very limited period of time. The Company estimates that it will
require capital of at least an additional $9,500,000 in order to
attempt to fully consummate its current business plans. The Company anticipates
that it will take, assuming adequate funding is available,
between one and a half and three years to fully develop its Platform.
Accordingly the Company will not generate any revenues in the foreseeable future
and will be solely dependent on raising funds in this offering or if this
offering is not fully sold, substantial additional capital in other offerings.
There can be no assurance that such additional funds will be available when
needed, or that they will be available on attractive terms. If the Company does
not sell all of the Shares, the Company’s inability to
raise additional capital will have a material adverse effect on the
Company and may result in the loss of the entire investment of a purchaser of
Shares in this offering. In the event the Company is successful in raising
additional funds, such raise will result in substantial dilution to
the Shares purchased pursuant to this prospectus.
Our
Plans Are Dependent Upon Key Individuals and the ability to
attract qualified personnel to be successful
In order
to successfully develop the Platform and MMOG(s), the Company will be dependent
upon Jo Webber, Alfredo Villa, and Peter Pelullo. The loss of any of the
foregoing individuals could have a material adverse effect upon the Company's
business prospects and prohibit the Company will from successfully achieving its
goals. Moreover our success continues to depend to a significant extent on our
ability to identify, attract, hire, train and retain qualified professional,
creative, technical and managerial personnel. Competition for such personnel is
intense, and there can be no assurance that we will be successful in
identifying, attracting, hiring, training and retaining such personnel in the
future. The competition for software developers, quality content creators, game
programmers, creative personnel and technical directors is especially intense
because the software and entertainment markets have significantly expanded over
the past several years. If we are unable to hire, assimilate and retain such
qualified personnel in the future, such inability would have a material adverse
effect on our business, operating results and financial condition. The Company
may also depend on Third party contractors and other partners to develop its
Platform, MMOGs and game development services as well as any future enhancements
thereto, if initially developed. There can be no assurance that we will be
successful in either attracting and retaining qualified personnel, or creating
arrangements with such Third parties. The failure to succeed in these endeavors
will have a material adverse effect on the Company and its ability to consummate
its business plans.
If
the Platform and/or MMOG(s) fail to gain market acceptance, we may not have
sufficient capital to pay our expenses and to continue to
operate
In the
event that all of the Shares are sold and the Company successfully completes the
development of the Platform and MMOG(s), our ultimate success will depend on
generating revenues from the Platform MMOG(s) and our game
development services. The market for on-line game products is subject to
continually changing consumer and industry preferences and the frequent
introduction of new products. As a result, the Platform and MMOG(s) even if
developed may not achieve and sustain market acceptance sufficient to
generate revenues to cover our costs and allow us to become profitable or even
continue to operate.
Product
development schedules are long and frequently unpredictable, and we may
experience delays in introducing the Platform and MMOG(s), which may adversely
affect our ability to continue our operations.
We have
projected that the development cycle for the Platform and our first MMOG will
between one and a half and three years. In addition, the creative
process inherent in on-line game development makes the length of the development
cycle difficult to predict, especially in connection with new
technologies and development tools. As a result, it may take in excess of three
years to develop the Platform and MMOG(s). If any unanticipated delay affects
the release of the Platform and MMOG(s), we may not achieve anticipated
revenues and may not have the capital necessary to continue
operations.
We may be dependent on third parties
to complete the development of
the Platform and MMOG(s)
, and any increased costs associated
with third party developers or any delay or interruption in production would
negatively affect both our ability to develop
the Platform and MMOG(s)
and our ability to continue our
operations.
We may
need to rely on third parties to complete the development of portions of the
Platform and MMOG(s). The costs associated with relying on third parties may
increase our development costs and negatively affect our ability to operate.
Since we have less control over a third party because we cannot control the
developer’s personnel, schedule or resources we may experience delays in
finalizing the Platform and MMOG(s). In addition aspects of the
Platform and MMOG(s) may not match our expectations. If this happens we could
lose anticipated revenues from the Platform and MMOG(s) and may not
have the capital necessary to continue our operations. In addition we may be
required to rely on certain technology that we will license from third parties,
including software that we integrate and use with our internally developed
software. We cannot provide any assurances that these third party technology
licenses will be available to us on commercially reasonable terms.
The inability to establish any of these technology licenses, or the
loss of such licenses if established, could result in delays in
completing our Platform and MMOGs until equivalent technology could
be identified, licensed and integrated. Any such delays could materially
adversely affect our business, operating results and financial
condition.
Developing
a new On-Line Platform and MMOGs involve substantial risks
Developing
online platforms and games internally requires substantial development costs,
including the costs of employing skilled developers and acquiring or developing
game engines and software which enable the creation of products with the latest
technological features. Moreover in order to succeed, we may be required to
acquire, or license aspects necessary to complete the Platform and MMOG(s) from
third parties, of which there can be no assurance. The online game market is
highly competitive. Even if the Platform and MMOG(s) are developed,
in order to successfully distribute and operate the Platform and MMOG(s), we
also need a sizable game management and support staff, continued investment in
technology and a substantial marketing budget. If we are not able to develop,
launch, market or operate commercially the Platform and MMOG(s), we may not be
able to generate revenues to offset our initial development, acquisition, and/or
marketing costs, and our future business, financial condition and results of
operations will be materially and adversely affected.
Once
developed, the success of the Platform and MMOG(s) will be subject to many
factors, including the quality, uniqueness and playability of the Platform and
MMOG(s) and the launch by our competitors of other games and development
services that may gain more market acceptance than the Platform and
MMOG(s). Our inability to launch the Platform and MMOG(s), and if
launched, the lack of popularity or market acceptance of it, will
have a materially adverse effect on our business, prospects, reputation,
financial condition and results of operations and most likely result in the loss
of a subscribers entire investment.
We face the risks of changing
consumer and industry preferences and uncertainty of market acceptance of our
new games.
Online
games and platforms are a new and evolving entertainment concept. The level of
demand and market acceptance of online games in general, and of any one online
game in particular, such as the MMOG(s) we are developing for use on the
Platform are subject to a high degree of uncertainty. As consumer and industry
preferences and trends evolve, there is a high degree of uncertainty about
whether users will continue to value some or all of the key features which we
intend to incorporate into the Platform and MMOG(s) . The failure of
the marketplace to deem our features desirable
may discourage use of our Platform and MMOG(s) limit
the ability of the Company to generate revenues. Further,
entertainment from other sources, including movies, cable TV and IPTV, among
others, could erode the growth of the online game industry. A decline in the
popularity of online games in general will likely have a materially adverse
affect on our business and prospects.
We
operate in a highly competitive industry and compete against many large
companies
Many
companies worldwide are dedicated to developing and/or operating online games.
We expect more companies to enter the online game industry and a wider range of
online games to be introduced. Our competitors in the massively multiplayer
online MMOG game industry vary in size from small companies to very large
companies with dominant market shares and substantial financial resources. In
addition several companies have developed, and are in the process of developing,
platforms designed to allow third parties to create MMOG’s such as Icarus
Studios LLC, Multiverse Network, Inc. and Kaneva LLC. The Company’s
Platform will be in competition with these companies and others. We also will
compete with online casual game and game portal companies such as Instant Action
and the Social Gaming Network. In addition, we may face stronger competition
from console game companies, such as Sony, Microsoft, Electronic Arts, Nintendo
and Sega, many of which have announced their intention to expand their game
services and offerings over the Internet. For example, Electronic Arts
co-developed and launched “FIFA online,” a sports online game based on its
best-selling package sports game franchise “FIFA” series, with Neowiz in 2006
and recently announced its investment in Neowiz and further co-development plan
for a series of online games. Many of our competitors have significantly greater
financial, marketing and game development resources than we have. As a result,
we may not be able to devote adequate resources to develop, acquire or license
new games, undertake extensive marketing campaigns, adopt aggressive pricing
policies or adequately compensate our game developers to the same degree as
certain of our competitors.
As the
online game industry in many of our proposed markets is relatively new and
rapidly evolving, our current or future competitors may compete more
successfully as the industry matures. In particular, any of our competitors may
offer products and services that have significant performance, price, creativity
and/or other advantages over the Platform and MMOG(s). These products and
services may significantly effect the demand for the Platform and MMOG(s),
assuming they are developed. In addition, any of our current or future
competitors may be acquired by, receive investments from or enter into other
strategic relationships with larger, longer-established and better-financed
companies and therefore obtain significantly greater financial, marketing and
game licensing and development resources than we have. Increased competition in
the online game industry in our markets could make it difficult for us to
attract users for the Platform and MMOG(s). If we are unable to compete
effectively in our principal markets, our business, financial condition and
results of operations could be materially and adversely
affected.
Our
management has no experience in our relatively new industry, which may make it
difficult for you to evaluate our business prospects
Our
senior management and employees do not have any direct experience in the online
gaming industry. There can be no assurance that such employees will be
successful in working together to develop the Platform and MMOG(s). In addition,
the online game industry is a relatively new industry. The world’s first
massively multiplayer online role playing game to be introduced commercially was
developed and distributed by one of our competitors in 1996. Since then, only a
limited number of companies have successfully commercialized such online games
on an international scale. You must consider our business prospects in light of
the risks and difficulties we will encounter in the future in a new and rapidly
evolving industry. We may not be able to successfully address these risks and
difficulties, which could materially harm our proposed business
prospects, financial condition and results of operations.
Rapid
technological change may adversely affect our future revenues and
profitability
The
online game industry is subject to rapid technological change in such areas as
hardware, software and content programming. We need to anticipate the emergence
of new technologies and games, assess their likely market acceptance, and make
substantial game development and related investments. In addition, new
technologies in online game programming or operations could render the Platform
and MMOG(s) obsolete or unattractive to potential users, thereby limiting our
ability to recover our development costs and materially and adversely
affecting our business, financial condition and results of
operations.
Undetected
programming errors or flaws in our Platform and MMOG(s) could harm
our reputation or decrease market acceptance of the Platform and the MMOG(s),
which would materially and adversely affect our business prospects, reputation,
financial condition and results of operations
The
Platform and MMOG(s) may contain programming errors or flaws, which may become
apparent only after its release. In addition, the Platform and MMOG(s) may be
developed using programs and engines developed by and/or licensed from third
party vendors, which may include programming errors or flaws over which we have
no control. If our users have a negative experience with the Platform and
MMOG(s) related to or caused by undetected programming errors or flaws, they may
be less inclined to continue or resume use of the Platform and MMOG(s) or
recommend the Platform and PMMOG(s) to other potential users. Undetected
programming errors in the Platform and/or MMOG(s) can also cause our users to
cease playing MMOG(s), divert our resources or delay market acceptance of the
Platform and MMOG(s), any of which could materially and adversely affect our
business, financial condition and results of operations.
Unexpected
network interruptions, security breaches or computer virus attacks could harm
our business
Should
the Platform and MMOG(s) be successfully developed, the Company will be required
to develop, and maintain a substantial computer network infrastructure over
which users will access the Platform and MMOG(s). Any failure to maintain
satisfactory performance, reliability, security and availability of such network
infrastructure, whether maintained by us or by third parties, may cause
significant harm to our ability to attract and maintain users for the Platform
and MMOG(s). Major risks relating to any such future network
infrastructure include:
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any
breakdowns or system failures, including from fire, flood, earthquake,
typhoon or other natural disasters, power loss or telecommunications
failure, resulting in a sustained shutdown of all or a material portion of
our servers;
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any
disruption or failure in the national or international backbone
telecommunications network, which would prevent users in certain countries
in which our games are distributed from logging onto or playing our games
for which the game servers are all located in other
countries; and
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any
security breach caused by hacking, loss or corruption of data or
malfunctions of software, hardware or other computer equipment, and the
inadvertent transmission of computer viruses.
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Current
on-line game providers have experienced situations where users attempt
to gain an unfair advantage by modifying their games execution files
saved on the users’ computers to facilitate the progression of their game
characters. Unauthorized character manipulation may negatively impact the image
and users’ perception of the Platform and MMOG(s) and could limit the
popularity of the Platform and MMOG(s)
Any of
the foregoing factors could reduce a future users’ satisfaction, harm our
business and reputation , have a material adverse effect on our financial
condition and results of operations and result in the loss of a subscribers
entire investment.
Our Lack of Patent and/or Copyright
Protection and any unauthorized use of the Platform and/or the MMOG(s) by third
parties, may adversely affect our
business
We have
not filed for any patent and/or copyright protection for our Platform, MMOGs
and/or planned products. Presently we intend to rely on trade secret
protection and/or confidentiality agreements with our employees,
customers, business partners and others to protect our intellectual property
rights. Despite certain precautions taken by us, it may be possible for third
parties to obtain and use our intellectual property without authorization. This
risk may be increased due to the lack of any patent and/or copyright
protection. If any of our proprietary rights are misappropriated or
we are forced to defend our intellectual property rights, we will have to incur
substantial costs. Such litigation could result in substantial costs and
diversion of our resources, including diverting the time and effort of our
senior management, and could disrupt our business, as well as have a material
adverse effect on our business, prospects, financial condition and results of
operations. Management will from time to time determine whether applying for
patent and copyright protection is appropriate for us. We have no guarantee
that, if filed, any applications will be granted or, if awarded, whether they
will offer us any meaningful protection from other companies in our business.
Furthermore, any patent or copyrights that we may be granted may be
held by a court to infringe on the intellectual property rights of others and
subject us to awards for damages.
We may be subject to claims with
respect to the infringement of intellectual property rights of others, which
could result in substantial costs and diversion of our financial and
management
resource
s
We cannot
be certain that the Platform and MMOG(s) will not infringe upon patents,
copyrights or other intellectual property rights held by third parties. While we
know of no basis for any claims of this type, the existence of and ownership of
intellectual property can be difficult to verify and we have not made an
exhaustive search of all patent filings. Additionally, most patent applications
are kept confidential for twelve to eighteen months, or longer, and we would not
be able to be aware of potentially conflicting claims that they make. We may
become subject to legal proceedings and claims from time to time relating to the
intellectual property of others in the ordinary course of our business. If we
are found to have violated the intellectual property rights of others, we may be
enjoined from using such intellectual property, and we may incur licensing fees
or be forced to develop alternative technology or obtain other licenses. In
addition, we may incur substantial expenses in defending against these third
party infringement claims and be diverted from devoting time to our business and
operational issues, regardless of the merits of any such claim.
Issues. In addition, we intend to recruit employees from other online
game developers, including certain potential competitors. To the extent these
employees will be used in the development of portions of
the Platform and MMOG(s) which are similar to the development in
which they were involved at their former employers, we may become subject to
claims that such employees or we have improperly used or disclosed trade secrets
or other proprietary information. If any such claims were to arise in the
future, litigation or other dispute resolution procedures might be necessary to
retain our ability to offer our current and future games, which could result in
substantial costs and diversion of our financial and management resources.
Successful infringement or licensing claims against us may result in substantial
monetary damages, which may materially disrupt the conduct of our business and
have a material adverse effect on our reputation, business, financial condition
and results of operations.
Our
businesses may be adversely affected by developments affecting the economies of
the countries in which our games are distributed
Even if
the Platform and MMOG(s) are successfully developed and obtain market
acceptance, of which there can be no assurance, our future performance will
depend in large part on the future economic conditions in the countries where we
will market the Platform and MMOG(s). Accordingly, our business, financial
condition, results of operations and prospects are subject to the economic,
political, legal and regulatory conditions and developments in these countries.
Any decline in the general economy or concern about an imminent decline could
delay decisions by prospective customers to make initial evaluations of, or
purchases of, our products. Any reduction of or delays in expenditures would
harm our business. Adverse developments in such markets may have an adverse
effect on the number of our subscribers and results of operations, which could
have a material adverse effect on our business.
Technology changes rapidly in the
Online Gaming Industry and if we fail to anticipate or successfully implement
new technologies or the manner in which people play MMOG(s), the quality,
timeliness and competitiveness of the Platform and/or the
MMOG(s) will suffer.
Rapid
technology changes in the MMOG industry will require us to
anticipate years in advance, which technologies we must implement and
take advantage of in order to make the Platform and MMOG(s) competitive in the
market. Therefore, we have developed a range of technical development
goals that we hope to be able to achieve with the Platform and MMOG(s). We may
not be able to achieve these goals, or our competition may be able to achieve
them more quickly and effectively than we can. In either case, the Platform and
MMOG(s) may be technologically inferior to our competitors’, less
appealing to consumers and industry participants or both. If we
cannot achieve our technology goals within the original development schedule of
the Platform and MMOG(s) then we may delay its release until these technology
goals can be achieved, which may delay our receipt of revenue and
increase our development expenses and adversely affect the Company’s ability to
remain in operation.
Our business, the
Platform and MMOG(s) are subject to increasing regulation
of content, consumer privacy, distribution and online hosting and delivery in
the key territories in which we desire to conduct business. If we do not
successfully respond to these regulations, our business may
suffer.
Legislation
is continually being introduced that may affect both the content of the MMOG(s)
and its distribution as well as utilization of the Platform. For
example, data and consumer protection laws in the United States and Europe
impose various restrictions on web sites. Those rules vary by territory although
the Internet recognizes no geographical boundaries. Other countries, such as
Germany, have adopted laws regulating content both in
games transmitted over the Internet that are stricter than current
United States laws. In the United States, the federal and several state
governments are continually considering content restrictions on products such as
ours, as well as restrictions on distribution of such products. For example,
recent legislation has been adopted in several states, and could be proposed at
the federal level, that prohibits the sale of certain games (e.g., violent games
or those with “M (Mature)” or “AO (Adults Only)” ratings) to minors. Any one or
more of these factors could harm our business by limiting the proposed features
we plan on incorporating into the Platform and MMOG(s), by limiting the size of
the potential market for our products, and by requiring costly additional
differentiation in the Platform and MMOG(s) for different territories to address
varying regulations.
Potential Breaches of the Company's
Network System Could Have Material Adverse Affects On Our
Business
A
significant aspect to the future success of our business if the Platform and
MMOG(s) are developed, will be the Company’s ability to allow players of MMOG(s)
to access the Platform and MMOG(s) in a secure and reliable internet
environment. Advances in computer capabilities, new discoveries in the field of
cryptography or other events or developments could result in compromises or
breaches of the Company's network systems. If any
well-publicized compromises of security were to occur, it could have the effect
of substantially reducing the sale and marketability of the Platform and MMOG(s)
once it is developed. Anyone who circumvents the Company's security measures
could misappropriate its exclusive information or cause interruptions in
services or operations. The Internet is a public network, and data is sent over
this network from many sources. In the past, computer viruses, software programs
that disable or impair computers, have been distributed and have rapidly spread
over the Internet. Computer viruses could theoretically be introduced
into the Company's systems, or those of its customers, which could disrupt
operations, or make it inaccessible to customers. The Company may be required to
expend significant capital and other resources to protect against the threat of
security breaches or to alleviate problems caused by breaches. The
Company's security measures may be inadequate to prevent security breaches, and
business could be seriously impacted if they are not prevented.
Because
our Platform, products and services have not yet been
created we have no name recognition, which may prevent us from
generating revenues, which will reduce the value of your
investment.
Because
we are a new company with new products and we have not conducted any significant
advertising, there is little or no recognition of the Moggle brand name.
However, substantially all of the company’s future revenues are expected to be
derived from our Platform, which will offer MMOGs to users and game development
opportunities to interested parties. Accordingly, broad acceptance by
customers of the Company’s Platform, MMOGs and game development services are
critical to the Company’s future success. Further, the Company is depending on
its being able to successfully obtain major financial commitments from content
creators, webmasters, developers, programmers, Online advertisers, and
aggregators to utilize the Company’s Platform, MMOGs and game development
services. Because our lack of name recognition, potential users of our products
or joint venture partners may purchase products other than ours that have brand
recognition in the market and we may be unable to generate sufficient revenues
to meet our expenses or meet our business plan objectives, which will reduce the
value of your investment.
If
we are unable successfully to manage growth, our operations could be adversely
affected.
Our
progress is expected to require the full utilization of our management,
financial and other resources, which to date has occurred with limited working
capital. Our ability to manage growth effectively will depend on our ability to
utilize the proceeds of this offering, if any, to improve and expand operations,
including our financial and management information systems, and to recruit,
train and manage sales personnel. There can be no absolute assurance that
management will be able to manage growth effectively.
If we do
not properly manage the growth of our business, we may experience significant
strains on our management and operations and disruptions in our business.
Various risks arise when companies and industries grow quickly. If our business
or industry grows too quickly, our ability to meet customer demand in a timely
and efficient manner could be challenged. We may also experience development or
production delays as we seek to meet increased demand for our products. Our
failure to properly manage the growth that we or our industry might experience
could negatively impact our ability to execute on our operating plan and,
accordingly, could have an adverse impact on our business, our cash flow and
results of operations, and our reputation with our current or potential
customers.
Our
future growth is largely dependent upon our ability to develop technologies that
achieve market acceptance with acceptable margins.
Our
future growth rate depends upon a number of factors, including our ability to:
identify emerging technological trends in our target end-markets; develop and
maintain competitive products; create our Platform and MMOGs with
innovative features that differentiate our products from those of our
competitors; and develop, manufacture and bring products to market quickly and
cost-effectively. Our ability to develop the Platform and MMOGs will
require substantial technological innovation and requires the investment of
significant resources. These development efforts may not lead to the
development of the Platform and /or MMOGs on a timely basis or that meet the
needs of our customers as fully as competitive offerings. In addition, the
markets for our products may not develop or grow as we anticipate. The failure
of our products to gain market acceptance or their obsolescence due to more
attractive offerings by competitors could significantly reduce our revenues and
adversely affect our business, operations and financial results.
We
will be dependent upon advertising revenue as the initial source our
revenue.
We expect
that advertising revenue will be a significant source of revenue in the
foreseeable future, although we intend to reduce our dependence on it by
attempting to develop subscription revenue for our MMOGs and generate game
development revenues. Advertising contracts are often short-term and/or
terminable by the advertiser at any time with little notice. Thus, we have no
assurance that we will be able to obtain, and if obtained, retain advertising
contracts. Our ability to generate advertising revenue will, in addition to the
successful completion of our Platform and MMOGs, depend on several factors,
including:
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The
continued development of the Internet as an advertising
medium;
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The
pricing of advertising on other Internet sites;
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The
amount of traffic;
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Pricing
pressures, delays and new product launches;
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Our
ability to achieve, demonstrate and maintain attractive user
demographics;
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Our
ability to develop and retain a skilled advertising sales
force.
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We
may incur substantial unanticipated costs related to our Platform and
MMOGs
Due to
changes in technology, new product announcements, competitive pressures, system
design and/or other specifications we may be required to change the current
plans for our Platform and MMOGs. Therefore, we cannot provide any assurances
that the Platform and MMOGs can be completed within our projections. In case of
budget over-runs and additional expansions, we may choose to finance such
capital expenditures through the issuance of additional equity or debt
securities, by obtaining a credit facility or by some other financing mechanism.
If we choose to seek financing for such expenditures, we cannot provide any
assurances that such financing will be available on terms reasonably acceptable
to us or at all.
Any
Capacity Constraints Or System Disruptions Could Have A Material Adverse
Effect
Our
business will rely significantly on Internet technologies and infrastructure.
Therefore, the performance and reliability of our Internet sites and network
infrastructure will be critical to our ability to attract and retain users,
advertisers, merchants and strategic partners. Any system error or failure, or a
sudden and significant increase in traffic, may result in the unavailability of
sites and significantly delay response times. Individual, sustained or repeated
occurrences could result in a loss of potential or existing users, advertisers
or strategic partners. In addition, because our advertising revenue is
expected to be directly related to the number of advertisements it delivers to
users, system interruptions or delays would reduce the number of impressions
delivered and thereby reduce its revenue.
Our
systems and operations will be vulnerable to interruption or malfunction due to
certain events beyond our control, including natural disasters,
telecommunications failures and computer hacking. We will also rely on Web
browsers and online service providers to provide Internet access to its sites.
There can be no assurance that we will be able to expand its network
infrastructure, either itself or through use of third-party hosting systems or
service providers, on a timely basis sufficient to meet demand. We may also have
to build redundant facilities or systems, produce a formal disaster recovery
plan and possibly obtain sufficient business interruption insurance to
compensate for losses that may occur. Any interruption to its systems or
operations could have a material adverse effect on company’s business and its
ability to retain users, advertisers and strategic partners. Currently, the
company does not have the above-stated plans in place.
Natural
Disasters Can Affect Our Business in a Negative Manner
The
Company's operations and services depend on the extent to which its computer
equipment and the computer equipment of its third-party network providers is
protected against damage from fire, earthquakes, power loss, telecommunications
failures, and similar events.
Despite
precautions taken by the Company and its third-party network providers, over
which it has no control, a natural disaster or other unanticipated problems at
its headquarters or a third-party provider could cause interruptions in the
services that it provides. If disruptions occur, the Company may have no means
of replacing these network elements on a timely basis or at all. The Company
does not currently maintain fully redundant or back-up Internet services or
backbone facilities or other fully redundant computing and telecommunications
facilities. Any accident, incident, system failure, or discontinuance of
operations involving our network or a third-party network that causes
interruptions in our operations could have a material adverse effect on its
ability to provide services to its customers and, in turn, on its business,
financial condition, and results of operations.
Our
Business will be Dependent Upon Broadband Carriers
The
Company will rely on broadband providers to provide high speed data
communications capacity to our customer. The Company may experience disruptions
or capacity constraints in these Broadband services. If disruptions or capacity
constraints occur, the Company may have no means of replacing these services, on
a timely basis or at all. In addition, broadband access
may be limited or unavailable in certain areas, thereby reducing our potential
market.
Risks
of International Operations
Once the
Platform and MMOGs are developed, the Company plans to attempt to
market such products in countries inside and outside of the United
States. The markets in which the Company is expected to undertake international
expansion may have technology and online industries that are less well developed
than in the United States.
There are
certain risks inherent in doing business in international markets, such as the
following:
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Uncertainty
of product acceptance by different cultures;
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Unforeseen
changes in regulatory requirements;
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Difficulties
in staffing and managing multinational operations;
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State-imposed
restrictions on the repatriation of funds;
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Currency
fluctuations;
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Difficulties
in finding appropriate foreign licensees or joint venture
partners;
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Potentially
adverse tax consequences;
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Less
stringent and/or narrower intellectual property
protection.
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There is
a risk that these factors will have an adverse effect on our ability
successfully to operate internationally and on our results of operations and
financial condition.
Acquisition
And Investment Strategy May Not Be Successful And Could Adversely Affect
Its Business
In the
future, the Company may acquire additional products, technologies or businesses,
or enter into joint venture arrangements for the purpose of complementing or
expanding our business or we may make investments in a new unrelated businesses,
products, services or technologies. There can be no assurance that it will be
able to identify suitable acquisition or investment candidates. Even if
it does identify suitable candidates, there can be no assurance that it
will be able to make such acquisitions or investments on reasonable commercial
terms or successfully assimilate personnel, operations, products, services or
technologies into its operations. This could disrupt it’s ongoing business,
distract the management and employees, increase it’s expenses, including
amortization of goodwill, and materially and adversely affect it’s financial
condition and results of operations. Furthermore, the incurrence or issuance of
debt or equity securities may be attributed to the company to fund any future
acquisitions.
Projections
contained in this Prospectus may not be attained
The use
of proceeds and project implementation projections, as well as
other projections contained in this prospectus, were prepared by the
Company in good faith based upon assumptions that the Company believes to be
reasonable. No assurance can be given, however, regarding the attainability of
the projections or the reliability of the assumptions on which they are based.
The projections are subject to the uncertainties inherent in any attempt to
predict the results of operations for the Company, especially where new products
and services are involved. Certain of the assumptions used will inevitably not
materialize and unanticipated events will occur. Therefore, the actual results
of operations are likely to vary from the projections and such variations may be
material and adverse to the Company.
The
projections are included solely to give prospective investors information
concerning the Company’s estimates of future operating results based on our
assumptions and no assurance can be given that such results will be achieved.
The Company reserves the right to conduct its business in a manner different
from that set forth in the assumptions as changing circumstances may
require.
The ownership by of the Company’s
Officers and Directors of a large amount of our Common Stock many limit minority
shareholders’ ability to influence corporate affairs
.
Our
officers and directors and their affiliates currently own an aggregate of
8,500,000shares of our Common Stock and aggregate warrants and
options to purchase an additional 15,300,000 shares of common stock. Assuming
that the only options and warrants exercised are by the Company’s officers and
directors, the Company would have outstanding 48,585, 716 shares of common
stock. In such event our officers and directors would own 23,800,000 shares or
approximately 49% of our outstanding common stock and be in a position to
significantly affect all matters requiring shareholder approval, including the
election of directors. The interests of our officers and
directors may differ from the interests of other shareholders with respect to
the issuance of shares, business transactions with or sales to other companies,
selection of officers and directors and other business decisions. The minority
shareholders would have no way of overriding their decisions. This level of
control may also have an adverse impact on the market value of our Shares
because they may institute or undertake transactions, policies or programs that
result in losses, may not take steps to increase our visibility in the financial
community and/ or may sell sufficient numbers of shares to significantly
decrease our price per share.
As
a public company, we will incur substantial expenses.
If we are
able to have our Shares quoted on the Over the Counter Bulletin Board, we will
then become subject to the information and reporting requirements of the U.S.
securities laws. The U.S. securities laws require, among other things, review,
audit, and public reporting of our financial results, business activities, and
other matters. Recent SEC regulation, including regulation enacted as a result
of the Sarbanes-Oxley Act of 2002, has also substantially increased the
accounting, legal, and other costs related to becoming and remaining an SEC
reporting company. If we do not have current information about our company
available to market makers, they will not be able to trade our stock. The public
company costs of preparing and filing annual and quarterly reports, and other
information with the SEC and furnishing audited reports to stockholders, will
cause our expenses to be higher than they would be if we were privately-held. In
addition, we are incurring substantial expenses in connection with the
preparation of this Registration Statement. These increased costs may be
material and may include the hiring of additional employees and/or the retention
of additional advisors and professionals. Our failure to comply with the federal
securities laws could result in private or governmental legal action against us
and/or our officers and directors, which could have a detrimental effect on our
business and finances, the value of our stock, and the ability of stockholders
to resell their stock.
We may be exposed to potential risks
resulting from new requirements under the Sarbanes-Oxley Act of 2002.
In
addition to the costs of compliance with having our Shares listed on the OTCBB,
there are substantial penalties that could be imposed upon us if we fail to
comply with all of regulatory requirements. In particular, under the
Sarbanes-Oxley Act of 2002 we may be required to include in our annual report
our assessment of the effectiveness of our internal control over financial
reporting as of the end of our fiscal year. Furthermore, our independent
registered public accounting firm may be required to
attest to whether our assessment of the effectiveness of our internal control
over financial reporting is fairly stated in all material respects and
separately report on whether it believes we have maintained, in all material
respects, effective internal control over financial reporting . We have not yet
completed our assessment of the effectiveness of our internal control over
financial reporting. We expect to incur additional expenses and diversion of
management’s time as a result of performing the system and process evaluation,
testing and remediation required in order to comply with the management
certification and auditor attestation requirements.
The
offering price of the Shares in this Offering, was not determined by traditional
criteria of value.
The
offering price of the Shares being offered pursuant to this Prospectus, was
arbitrarily established by us and was not determined by reference to any
traditional criteria of value, such as book value, earnings or
assets.
If
a market for our Shares does not develop, shareholders may be unable to sell
their Shares.
A market
for the Shares may never develop. We intend to contact an authorized
OTC Bulletin Board market-maker for sponsorship of our securities on the OTC
Bulletin Board upon the effectiveness of the registration statement of which
this prospectus forms a part. However, our Shares may never be traded on the
bulletin board, or, if traded, a public market may not materialize. If our
Shares are not traded on the bulletin board or if a public market for our Shares
does not develop, investors may not be able to re-sell the shares of our Shares
that they have purchased and may lose all of their investment.
Because
we do not expect to pay dividends for the foreseeable future, investors seeking
cash dividends should not purchase the Shares.
We have
never declared or paid any cash dividends on our Common Stock. We currently
intend to retain future earnings, if any, to finance the expansion of our
business. As a result, we do not anticipate paying any cash dividends in the
foreseeable future. Our payment of any future dividends will be at the
discretion of our board of directors after taking into account various factors,
including but not limited to our financial condition, operating results, cash
needs, growth plans and the terms of any credit agreements that we may be a
party to at the time. Accordingly, investors must rely on sales of their own
Common Stock after price appreciation, which may never occur, as the only way to
realize their investment. Investors seeking cash dividends should not purchase
Shares.
Because
we will be subject to the “Penny Stock” rules if the Shares are quoted on the
over-the-counter bulletin board, the level of trading activity in the Shares may
be reduced.
Broker-dealer
practices in connection with transactions in “penny stocks” are regulated by
penny stock rules adopted by the Securities and Exchange Commission. Penny
stocks generally are equity securities with a price of less than $5.00 (other
than securities registered on some national securities exchanges or quoted on
NASDAQ). The penny stock rules require a broker-dealer, prior to a transaction
in a penny stock not otherwise exempt from the rules, to deliver a standardized
risk disclosure document that provides information about penny stocks and the
nature and level of risks in the penny stock market. The broker-dealer also must
provide the customer with current bid and offer quotations for the penny stock,
the compensation of the broker-dealer and its salesperson in the transaction,
and, if the broker-dealer is the sole market maker, the broker-dealer must
disclose this fact and the broker-dealer’s presumed control over the market, and
monthly account statements showing the market value of each penny stock held in
the customer’s account. In addition, broker-dealers who sell these securities to
persons other than established customers and “accredited investors” must make a
special written determination that the penny stock is a suitable investment for
the purchaser and receive the purchaser’s written agreement to the transaction.
Consequently, these requirements may have the effect of reducing the level of
trading activity, if any, in the secondary market for a security subject to the
penny stock rules, and investors in the Shares may find it difficult to sell
their Shares.
If
The Shares are quoted on the over-the-counter bulletin board, we will be
required to remain current in our filings with the SEC and our securities will
not be eligible for quotation if we are not current in our filings with the
SEC.
In the
event that the Shares are quoted on the over-the-counter bulletin board,
we will be required
order to remain current in our filings with the SEC in order for the Shares to
be eligible for quotation on the over-the-counter bulletin board. In the event
that we become delinquent in our required filings with the SEC, quotation of The
Shares will be terminated following a 30 day grace period if we do not make our
required filing during that time. If The Shares are not eligible for quotation
on the over-the-counter bulletin board, investors in the Shares may find it
difficult to sell their Shares.
Any trading market that may develop
may be restricted by virtue of state securities
“Blue
Sky”
laws to the extent
they prohibit trading absent compliance with individual state laws.
These
restrictions may make it difficult or impossible to sell Shares in those states.
There is no public market for the Shares, and there can be no assurance that any
public market will develop in the foreseeable future. Transfer of the Shares may
also be restricted under the securities or securities regulations laws
promulgated by various states and foreign jurisdictions, commonly referred to as
“Blue Sky”
laws. Absent
compliance with such individual state laws, the Shares may not be traded in such
jurisdictions. Because the securities registered hereunder have not been
registered for resale under the
“Blue Sky”
laws of any state,
the holders of such shares and persons who desire to purchase them in any
trading market that might develop in the future, should be aware that there may
be significant state
“Blue
Sky”
law restrictions upon the ability of investors to sell the
securities and of purchasers to purchase the securities. These restrictions
prohibit the secondary trading of the Shares. We may not be able to qualify
securities for resale in states that do not offer manual exemptions and require
shares to be qualified before they can be resold by our shareholders.
Accordingly, investors should consider the secondary market for our securities
to be a limited one. See also “PLAN OF DISTRIBUTION
-State Securities-Blue Sky
Laws.”
If
we issue shares of preferred stock with superior rights to the Shares registered
in this prospectus, it could result in a decrease in the value of the Shares and
delay or prevent a change in control of us.
Our board
of directors is authorized to issue up to 2,000,000 shares of preferred stock.
As of the date of this prospectus, we have not issued any shares of preferred
stock and we have no current intention to do so. However, our board of directors
has the power to establish the dividend rates, liquidation preferences, voting
rights, redemption and conversion terms and privileges with respect to any
series of preferred stock. Depending upon the success of this offering, combined
with our future financial needs, our board may, in the exercise of its business
discretion, determine to issue shares of preferred stock. The issuance of any
shares of preferred stock having rights superior to those of the Shares may
result in a decrease in the value or market price of the Shares. Holders of
preferred stock may have the right to receive dividends, certain preferences in
liquidation and conversion rights. The issuance of preferred stock could, under
certain circumstances, have the effect of delaying, deferring or preventing a
change in control of us without further vote or action by the stockholders and
may adversely affect the voting and other rights of the holders of the
Shares.
Delaware
law and our charter may inhibit a takeover
Provisions
of Delaware law, such as its business combination statute, may have the effect
of delaying, deferring or preventing a change in control of our company, even if
such transactions would have significant benefits to our stockholders. As a
result, these provisions could limit the price some investors might be willing
to pay in the future for shares of our Common Stock. We are subject to the
provisions of Section 203 of the Delaware General Corporation Law, which
restricts certain business combinations with interested stockholders. The
combination of these provisions effectively inhibits a non-negotiated merger or
other business combination.
Purchasers
of the Shares will incur an immediate and substantial dilution.
The
purchasers of the Shares being offered hereby will furnish virtually all of the
Company’s capital and assume practically all of the financial risk, whereas the
present Shareholders will receive a substantial majority of the benefits, if
any. In addition, the present Shareholders will have substantial potential
profits as a result of this Offering, while purchasers of the newly-issued
Shares will experience an immediate and substantial percentage dilution in the
net tangible book value of their of their Shares.
See: “DILUTION.”
Our
articles of incorporation provide for indemnification of officers and directors
at our expense and limit their liability, which may result in a major cost to us
and hurt the interests of our shareholders because corporate resources may be
expended for the benefit of officers and/or directors.
Our
articles of incorporation and applicable Delaware law provide for the
indemnification of our directors, officers, employees, and agents, under certain
circumstances, against attorney’s fees and other expenses incurred by them in
any litigation to which they become a party arising from their association with
or activities on our behalf. We will also bear the expenses of such litigation
for any of our directors, officers, employees, or agents, upon such person’s
promise to repay us, therefore if it is ultimately determined that any such
person shall not have been entitled to indemnification. This indemnification
policy could result in substantial expenditures by us, which we will be unable
to recoup.
We have
been advised that, in the opinion of the SEC, indemnification for liabilities
arising under federal securities laws is against public policy as expressed in
the Securities Act of 1933 and is, therefore, unenforceable. In the event that a
claim for indemnification against these types of liabilities, other than the
payment by us of expenses incurred or paid by a director, officer or controlling
person in the successful defense of any action, suit or proceeding, is asserted
by a director, officer or controlling person in connection with the securities
being registered, we will (unless in the opinion of our counsel, the matter has
been settled by controlling precedent) submit to a court of appropriate
jurisdiction, the question whether indemnification by us is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue. The legal process relating to this matter if it were
to occur is likely to be very costly and may result in us receiving negative
publicity, either of which factors is are likely to materially reduce the market
and price for our shares, if such a market ever develops.
If a market develops for our Shares,
sales of our Shares relying upon rule 144 may depress prices in that market by a
material amount.
All of
the currently outstanding shares of our Common Stock are
“restricted securities”
within the meaning of Rule 144 under the Securities Act of 1933, as amended. As
restricted shares, these shares may be resold only pursuant to an effective
registration statement or under the requirements of Rule 144 or other applicable
exemptions from registration under the Act and as required under applicable
state securities laws. Rule 144 provides in essence that a person who has held
restricted securities for a prescribed period may, under certain conditions,
sell every three months, in brokerage transactions, a number of shares that does
not exceed 1.0% of a company’s outstanding Common Stock. The alternative average
weekly trading volume during the four calendar weeks prior to the sale is not
available to our shareholders being that the OTCBB (if and when listed thereon)
is not an
“automated quotation
system”
and, accordingly, market based volume limitations are not
available for securities quoted only over the OTCBB. As a result of revisions to
Rule 144 which became effective on or about April 29, 1997, there is no limit on
the amount of restricted securities that may be sold by a non-affiliate (i.e., a
stockholder who has not been an officer, director or control person for at least
90 consecutive days) after the restricted securities have been held by the owner
for a period of two years. Presently shares of restricted Common
Stock held by non-affiliates of the Company may be sold, subject to compliance
with Rule 144 six months after issuance. Sales under Rule 144 or
under any other exemption from the Act, if available, or pursuant to
registration of shares of Common Stock of present stockholders, may have a
depressive effect upon the price of the Common Stock in any market that may
develop. We cannot predict whether the proposed rule will be adopted,
and if adopted, what its final provisions will be and how it will affect our
securities.
Cautionary
Note Regarding Forward Looking Statements
Some of
the statements under "Prospectus Summary," "Risk Factors," "Management's
Discussion and Analysis of Financial Condition and Results of
Operations," “Description of Business” and elsewhere in this
prospectus constitute forward-looking statements. These statements involve risks
known to us, significant uncertainties, and other factors which may cause our
actual results, levels of activity, performance, or achievements to be
materially different from any future results, levels of activity, performance,
or achievements expressed or implied by those forward-looking
statements.
You can
identify forward-looking statements by the use of the words "may," "will,"
"should," "could," "expects," "plans," "anticipates," "believes," "estimates,"
"predicts," "intends," "potential," "proposed," or "continue" or the negative of
those terms. These statements are only predictions. In evaluating these
statements, you should specifically consider various factors, including the
risks outlined above. These factors may cause our actual results to differ
materially from any forward-looking statement.
Although
we believe that the exceptions reflected in the forward-looking statements are
reasonable, we cannot guarantee future results, levels of activity, performance
or achievements
We
estimate that, if our offering is fully subscribed, we will receive net proceeds
of $10,315,000 from our sale of 12,000,000 Shares. This estimate is based on an
offering price of $1.00 per Share, and assumes that we will engage the services
of placement agents, broker-dealer and finders, where legally
permitted, to assist us in selling all of the Shares. In such event ,
we estimate that we would pay selling commissions of no more than 13%, for a
maximum selling commission of $1,560,000 if these persons sold 100%
of the Shares. However, as of the effective date of this prospectus, we have not
engaged any placement agent, broker-dealer or finder. For purposes of this
disclosure we have assumed that commissions will be paid on all Shares.
Additionally, we estimate that our direct costs of this offering (SEC filing
fees, legal, accounting, printing and miscellaneous expenses) will be
$125,000.
The
primary purposes of this offering are to obtain additional capital to develop
our Platform and our MMOGs, establish marketing and support infrastructures,
develop our website, and provide working capital. The table below represents our
best estimate of the allocation of the net proceeds, including the priorities
for the use of the proceeds, based upon our current business plan and assuming
that all of the Shares are sold.
Assuming the
S
ale
of All
Shares
Gross
Proceeds from Offering (after selling commission of 13%)
|
|
$
|
10,440,000
|
|
100
|
%
|
|
|
|
|
|
|
|
Offering
Expenses
|
|
|
125,000
|
|
1.2
|
%
|
(Legal,
Accounting, Filing Fees)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Platform
and MMOG development (including salaries, consulting fees, infrastructure
and equipment costs)
|
|
|
7,000,000
|
|
67
|
%
|
|
|
|
|
|
|
|
Marketing
and Advertising Expenses
|
|
|
550,000
|
|
5.3
|
%
|
|
|
|
|
|
|
|
Working
Capital (including web site development, office expense, general
administration expenses and professional fees)
|
|
|
2,765,000
|
|
26.5
|
%
|
|
|
|
|
|
|
|
Total
|
|
$
|
10,440,000
|
|
100
|
%
|
Assuming
the
Sale
of
50% of the
Shares
Gross
Proceeds from Offering (after selling commission of
13%)
|
|
$
|
5,220,000
|
|
100
|
%
|
|
|
|
|
|
|
|
Offering
Expenses
|
|
|
125,000
|
|
2.4
|
%
|
(Legal,
Accounting, Filing Fees)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Platform
and MMOG development (including salaries, consulting fees, infrastructure
and equipment costs)
|
|
|
3,200,000
|
|
61.3
|
%
|
|
|
|
|
|
|
|
Marketing
and Advertising Expenses
|
|
|
275,000
|
|
5.3
|
%
|
|
|
|
|
|
|
|
Working
Capital (including web site development, office expense, general
administration expenses and professional fees)
|
|
|
1,620,000
|
|
31.0
|
%
|
|
|
|
|
|
|
|
Total
|
|
$
|
5,220,000
|
|
100
|
%
|
Assuming
the
Sale
of
10% of the
Shares
Gross
Proceeds from Offering (after selling commission of
13%)
|
|
$
|
1,044,000
|
|
100
|
%
|
|
|
|
|
|
|
|
Offering
Expenses
|
|
|
125,000
|
|
12
|
%
|
(Legal,
Accounting, Filing Fees)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Development
of MMOG title ( including salaries, consulting fees, and infrastructure
e
quipment
costs)
|
|
|
430,000
|
|
41.2
|
%
|
|
|
|
|
|
|
|
Marketing
and Advertising
Expenses
|
|
|
110,000
|
|
10.5
|
%
|
|
|
|
|
|
|
|
Working
Capital ((including web site development, office expense, general
administration
expenses
and professional
fees)
|
|
|
379,000
|
|
36.3
|
%
|
Total
|
|
|
1,044,000
|
|
100
|
%
|
The
amounts set forth merely indicate the general application of net proceeds of the
offering. Actual expenditures relating to the development of our business may
differ from the estimates depending on the efficacy of our Platform and MMOG
development efforts, unanticipated costs in connection therewith as well as
changes in the industry and actions of our competitors among other
causes. There can be no assurance we will be successful in our
efforts to secure investors to invest in our Offering and/or obtain alternative
financing. In the event all of the Shares are not sold, management in their sole
discretion will allocate the proceeds of this Offering in a manner in which they
determine will be in the best interests of the Company. In such an event we may
not be able to complete the development of the Platform and MMOGs, and follow
our business plan. This may have a significant impact on our ability to continue
operating our business. Moreover even if all of the Shares are sold, management
reserves the right to alter the above projected use of proceeds if it determines
that such changes will be in the best interests of the
Company. Accordingly, the amounts and timing of our actual
expenditures will depend on numerous factors, including the status of our
development and marketing activities and competition. Accordingly, our
management will have broad discretion in the use of the net proceeds from this
offering. Pending the use of proceeds from this offering, we intend to invest
the proceeds in a variety of capital preservation investments, generally
government securities and cash.
Since
none of our securities are listed or quoted on any exchange or quotation system,
the offering price of our Shares was unilaterally determined solely by our Board
of Directors.
The facts
we considered in determining that offering price were:
|
our
financial condition and prospects;
|
|
|
|
the
online gaming market in general
our
limited operating history;
|
|
|
|
the
general condition of the securities market; and
|
|
|
|
management’s
informal prediction of demand for securities such as the
Shares,
|
The
offering price is not an indication of and is not based upon the actual value of
the Company. The offering price bears no relationship to our book value, assets
or earnings or any other recognized criteria of value. The offering price should
not be regarded as an indicator of the future market price of our
securities.
Trading
History
There is
currently no public or other market for our Shares, and we can not guarantee
that any such market will develop in the foreseeable future. We intend to engage
one or more registered broker-dealers to file an application with the NASD on
our behalf so as to be able to quote the shares of our Common Stock on the
over-the-counter bulletin board (the “OTCBB”) maintained by the NASD. As of the
date of this prospectus, we have not identified any such broker-dealers and are
not in negotiations with any. There can be no assurance that any such
broker-dealer will ever file such an application.
Our
authorized capital stock consists of 150,000,000 shares of Common Stock, with a
par value of $.0001 per share and 2,000,000 shares of preferred stock with a par
value of $.0001 per share. As of June 30, 2008 and August 12 , 2008
there were 32,785,716 and 33,285,716 shares of our Common Stock
issued and outstanding respectively . No preferred stock has been issued. As of
June 30, 2008 and August 2008 our shares of common stock were held by
22 and 23 stockholders of record respectively.
Share
Purchase Warrants
Prior to
this offering, we have issued warrants to purchase an aggregate of 14,950,002
shares of our Common Stock. 14,285,716 shares of Common Stock underlying such
warrants are exercisable at a price of $.04 per share through 2011 and of the
balance of 664,286 shares of Common Stock underlying such
warrants are exercisable at a price of $.75 per share through
2011.
Options
Our
authorized capital stock consists of 150,000,000 shares of Common Stock, with a
par value of $.0001 per share and 2,000,000 shares of preferred stock with a par
value of $.0001 per share. As of June 30, 2008 and August 12 , 2008
there were 32,785,716 and 33,285,716 shares of our Common Stock
issued and outstanding respectively . No preferred stock has been issued. As of
June 30, 2008 and August 2008 our shares of common stock were held by
22 and 23 stockholders of record respectively.
Convertible
Securities
Other
than the warrants and option described above, we have not issued and do not have
outstanding any securities convertible into shares of our Common Stock or any
rights convertible or exchangeable into shares of our Common Stock.
DIVIDEND
POLICY
We have
never declared or paid a cash dividend. At this time, we do not anticipate
paying dividends in the future. We are under no legal or contractual obligation
to declare or to pay dividends, and the timing and amount of any future cash
dividends and distributions is at the discretion of our Board of Directors and
will depend, among other things, on our future after-tax earnings, operations,
capital requirements, borrowing capacity, financial condition and general
business conditions. We plan to retain any earnings for use in the operation of
our business and to fund future growth. You should not purchase our Units on the
expectation of future dividends.
The
table below sets forth our capitalization as of June 30 2008, on an actual basis
and on a pro forma, as adjusted basis to give effect to, the issuance of
12,000,000 Shares (the maximum number that may be sold by us in this offering),
6,000,000 Shares (50% of the Shares offered) and 1,200,000 Shares (10% of the
Shares offered) at an offering price of $1.00 per Share and after deducting
potential commissions of $0.13 per Share and deducting estimated offering
expenses of approximately $125,000.
You
should read this table in conjunction with “Management’s Discussion and Analysis
of Financial Condition and Results of Operations”, beginning on page ___ of this
prospectus and our consolidated financial statements and the related notes
beginning on page F-1 of this prospectus.
|
|
June
30,
2008
Actual
|
|
|
Assuming
All
Shares
are
Sold
|
Stockholders
Equity
|
|
|
|
|
|
Preferred
Stock, $.0001 par value
|
|
|
|
|
|
Authorized
2,000,000
|
|
|
|
|
|
Issued
and Outstanding -
0
shares
|
|
$
|
0
|
|
$
|
0
|
Common
Stock, $.0001 par value
|
|
|
|
|
|
|
Authorized-
150,000,000 shares
|
|
|
|
|
|
|
Issued
and Outstanding -
|
|
|
|
|
|
|
Actual
32,785,716shares
|
|
|
3,279
|
|
|
3,329
|
Common
Stock Subscribed
|
|
|
17,500
|
|
|
|
Additional
Paid in Capital
|
|
|
990,439
|
|
|
1,007,889
|
Assuming
all 12,000,000shares are sold
|
|
|
|
|
|
1,200
|
Paid
in Capital from Offering
|
|
|
|
|
|
10,313,800
|
Deficit
Accumulated
|
|
|
(646,075
|
)
|
|
(646,075)
|
Total
Capitalization
|
|
$
|
365,143
|
|
$
|
10,680,143
|
|
|
June
30,
2008
Actual
|
|
Assuming
50%
of Shares
are
Sold
|
Stockholders
Equity
|
|
|
|
|
Preferred
Stock, $.0001 par value
|
|
|
|
|
Authorized
2,000,000
|
|
|
|
|
Issued
and Outstanding -
0
shares
|
|
$
|
0
|
|
0
|
Common
Stock, $.0001 par value
|
|
|
|
|
|
Authorized-
150,000,000 shares
|
|
|
|
|
|
Issued
and Outstanding -
|
|
|
|
|
|
Actual 32,785,716shares
|
|
|
3,279
|
|
3,329
|
Common
Stock Subscribed
|
|
|
17,500
|
|
|
Additional
Paid in Capital
|
|
|
990,439
|
|
1,007,889
|
Assuming
50% of shares 6,000,000 are sold
|
|
|
|
|
600
|
Paid
in Capital from Offering
|
|
|
|
|
5,094,400
|
Deficit
Accumulated
|
|
|
(646,075)
|
|
(646,075)
|
Total
Capitalization
|
|
$
|
365,143
|
|
5,460,143
|
|
|
June
30 ,
2008
Actual
|
|
|
Assuming
10%
of Shares
are
Sold
|
|
Stockholders
Equity
|
|
|
|
|
|
|
Preferred
Stock, $.0001 par value
|
|
|
|
|
|
|
Authorized
2,000,000
|
|
|
|
|
|
|
Issued
and Outstanding -
0
shares
|
|
$
|
0
|
|
$
|
0
|
|
Common
Stock, $.0001 par value
|
|
|
|
|
|
|
|
Authorized-
150,000,000 shares
|
|
|
|
|
|
|
|
Issued
and Outstanding -
|
|
|
|
|
|
|
|
Actual 32,785,716
shares
|
|
|
3,279
|
|
|
3,279
|
|
Common
Stock Subscribed
|
|
|
17,500
|
|
|
|
|
Additional
Paid in Capital
|
|
|
96,439
|
|
|
1,007,889
|
|
Assuming
10% of shares 1,200,000 are
sold
|
|
|
|
|
|
120
|
|
Paid
in Capital from Offering
|
|
|
|
|
|
918,880
|
|
Deficit
Accumulated
|
|
|
(646,075)
|
|
|
(646,075
|
)
|
Total
Capitalization
|
|
$
|
365,143
|
|
$
|
1,284,093
|
|
DILUTION
“Dilution”
is the difference between the per-share offering price herein and the net
tangible book value of the shares of Common Stock immediately after the close of
the Offering. Dilution is due in part to (i) the arbitrary decision by the
Company as to the offering price of the Shares being offered; (ii) the book
value of the common shares outstanding prior to this Offering being lower than
the offering price; and (iii) the expenses to be incurred by the Company in
connection with the sale of its securities as described herein.
We were
initially capitalized by the sale of common stock to our founders and other
investors The following table sets forth the difference between our initial
investors and purchasers of the Shares in this offering with respect
to the number of shares purchased from us, the total consideration paid and the
average price per share paid.
Purchasers
of our common stock in this offering will experience immediate and substantial
dilution in the net tangible book value of their common stock from the initial
public offering price.
The table
below assumes that all of the Shares offered hereby are
sold.
|
|
Shares
Issued
|
|
Total
Consideration
|
|
Average
Price
|
|
|
|
Number
|
|
Percent
|
|
Amount
|
|
Percent
|
|
Per
Share
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Initially
Invested
|
|
|
33,285,716
|
|
73.5%
|
|
$
|
521,500
|
|
4.2%
|
|
$
|
.016
|
|
New
Investors
|
|
|
12,000,000
|
|
26.5%
|
|
|
12,000,000
|
|
95.8%
|
|
|
1.00
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
45,285,716
|
|
100%
|
|
$
|
12,521,500
|
|
100%
|
|
$
|
0.276
|
|
As of
June 30, 2008, the net tangible book value of our common stock was $365,143or
$..011 per share based on the 32,785,716 shares outstanding. "Net tangible book
value" per share represents the amount of total tangible assets less total
liabilities, divided by the number of shares. After giving effect to the sale by
us of 12,000,000 Shares, which is the maximum offered in this Offering, at an
offering price of $1.00 per share and after deducting estimated expenses and
assuming a 13% commission is paid on the sale of all Shares, our pro-forma net
tangible book value as of that date would be $10,680,143or $0.236per share,
based on the 45,285,716 shares outstanding at that time. This represents an
immediate dilution (i) (i.e. the difference between the offering price per share
of common stock and the net tangible book value per share of common stock after
the offering) of $.764per share to the new investors who purchase shares in the
offering ("New Investors"), as illustrated in the following table (amounts are
expressed on a per share basis).
(i)
Calculations concerning dilution are based on an assumption of the offering
being fully subscribed and assumes that no outstanding warrants or options have
been exercised.
The
following table represents the dilution per share based on the percentage sold
of the total amount of shares being offered.
|
|
Assuming
all Shares
|
|
|
|
Are sold
|
|
Offering
price
|
|
$
|
1.00
|
|
Net
tangible book value before offering
|
|
$
|
.011
|
|
Increase
attributable to the offering
|
|
$
|
.225
|
|
Net
tangible book value
|
|
|
|
|
after
giving effect to the offering
|
|
$
|
0.236
|
|
Per
share Dilution to new investors
|
|
$
|
0.764
|
|
Percent
Dilution per share
|
|
|
76.4%
|
|
The
table below assumes that 6,000,000 Shares (50% of
the Shares offered hereby) are sold.
|
Shares
Issued
|
|
Total
Consideration
|
|
Average
Price
|
|
|
Number
|
|
Percent
|
|
Amount
|
|
Percent
|
|
Per
Share
|
|
|
|
|
|
|
|
|
|
|
|
|
Initially
Invested
|
|
33,285,716
|
|
84.7
%
|
|
$
|
521,500
|
|
8.0
%
|
|
$
|
.016
|
|
New
Investors
|
|
6,000,000
|
|
15.3
%
|
|
|
6,,000,000
|
|
92.0
%
|
|
|
1.00
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
39,285,716
|
|
100
%
|
|
$
|
6,521,500
|
|
100
%
|
|
$
|
.166
|
|
As of
June 30, 2008, the net tangible book value of our common stock was $365,143or $.
011 per share based on the 32,785,716shares outstanding. "Net tangible book
value" per share represents the amount of total tangible assets less total
liabilities, divided by the number of shares. Assuming that
only 6,000,000 Shares are sold by us in this Offering , which is 50%
of the maximum offered in this Offering, at an offering price of $1.00 per share
and after deducting estimated expenses and assuming a 13% commission is paid on
the sale of all Shares, our pro-forma net tangible book value as of that date
would be $5,460,143 or $.139 per share, based on the 39,285,716 shares
outstanding at that time. This represents an immediate dilution (i) (i.e. the
difference between the offering price per share of common stock and the net
tangible book value per share of common stock after the offering) of $.861 per
share to the new investors who purchase shares in the offering ("New
Investors"), as illustrated in the following table (amounts are expressed on a
per share basis).
(i)
Calculations concerning dilution are based on an assumption of that 6,000,000
Shares are sold and assumes that no outstanding warrants or options
have been exercised.
The
following table represents the dilution per share based on the percentage sold
of the total amount of shares being offered.
|
|
Assuming
all 50% Shares
|
|
|
|
Are sold
|
|
Offering
price
|
|
$
|
1.00
|
|
Net
tangible book value before offering
|
|
$
|
.011
|
|
Increase
attributable to the offering
|
|
$
|
.128
|
|
Net
tangible book value
|
|
|
|
|
after
giving effect to the offering
|
|
$
|
.139
|
|
Per
share Dilution to new investors
|
|
$
|
.861
|
|
Percent
Dilution per share
|
|
|
86.1%
|
|
The
table below assumes that all 1,200,000
Shares (10% of the Shares offered hereby) are
sold.
|
|
Shares
Issued
|
|
Total
Consideration
|
|
Average
Price
|
|
|
Number
|
|
Percent
|
|
Amount
|
|
Percent
|
|
Per
Share
|
|
|
|
|
|
|
|
|
|
|
|
Initially
Invested
|
|
|
33,285,716
|
|
96.5%
|
|
$
|
521,500
|
|
30.3
|
%
|
$
|
.016
|
New
Investors
|
|
|
1,200,000
|
|
3.5%
|
|
|
1,200,000
|
|
69.7
|
%
|
|
1.00
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
34,485,716
|
|
100%
|
|
$
|
1,721,500
|
|
100%
|
|
$
|
.05
|
As of
June 30, 2008, the net tangible book value of our common stock was $ 365,143 or
$. 011 per share based on the 32,785,716shares
outstanding. "Net tangible book value" per share represents the amount of total
tangible assets less total liabilities, divided by the number of shares.
Assuming that only 1,200,000 Shares are sold by us in this Offering ,
which is 10% of the maximum offered in this Offering, at an offering price of
$1.00 per share and after deducting estimated expenses and assuming a 13%
commission is paid on the sale of all Shares, our pro-forma net tangible book
value as of that date would be $ 1,284,143 or $.037per share, based on the
34,485,716 shares outstanding at that time. This represents an immediate
dilution (i) (i.e. the difference between the offering price per share of common
stock and the net tangible book value per share of common stock after the
offering) of $ .963per share to the new investors who purchase shares in the
offering ("New Investors"), as illustrated in the following table (amounts are
expressed on a per share basis).
(i)
Calculations concerning dilution are based on an assumption that 1,200,000
Shares in this Offering are sold and assumes that no outstanding
warrants or options have been exercised.
The
following table represents the dilution per share based on the percentage sold
of the total amount of shares being offered.
|
|
Assuming
10% of
Shares
|
|
|
|
Are sold
|
|
Offering
price
|
|
$
|
1.00
|
|
Net
tangible book value before offering
|
|
$
|
.011
|
|
Increase
attributable to the offering
|
|
$
|
.026
|
|
Net
tangible book value
|
|
|
|
|
after
giving effect to the offering
|
|
$
|
.037
|
|
Per
share Dilution to new investors
|
|
$
|
.963
|
|
Percent
Dilution per share
|
|
|
96.3%
|
|
We do not
intend to pay any cash dividends with respect to our common stock in the
foreseeable future. We intend to retain any earnings for use in the operation of
our business. Our Board of Directors will determine dividend policy in the
future based upon, among other things, our results of operations, financial
condition, contractual restrictions and other factors deemed relevant at the
time. We intend to retain appropriate levels of our earnings, if any, to support
our business activities.
BALANCE
SHEET DATA – As of June 30, 2008
Cash:
|
|
$
|
353,214
|
|
Common
Stock Subscribed
|
|
|
17,500
|
|
Total
Assets:
|
|
|
376,156
|
|
Accounts
Payable and Accrued Expenses:
|
|
|
11,013
|
|
Total
Current Liabilities:
|
|
|
11,103
|
|
Total
Shareholders’ equity (deficit):
|
|
|
365,143
|
|
Total
Liabilities and Shareholders’ Equity:
|
|
$
|
376,156
|
|
Statement
of Operations Data: For the Period from February 11, 2008 (inception)
Through June 30, 2008
Revenues:
|
|
$
|
0
|
|
Operating
Expenses:
|
|
|
646,075
|
|
Net
Loss:
|
|
$
|
(646,075
|
)
|
Basic
& diluted earnings per share
|
|
$
|
(.03
|
)
|
Weighted
Average shares
|
|
|
25,165,715
|
|
The
foregoing summary information is qualified by and should be read in conjunction
with our audited financial statements and accompanying footnotes.
MANAGEMENT’S
DISCUSSION AND ANALYSIS
Overview
We were
incorporated in Delaware in February 2008. We are a development stage company
and have had limited business operations. For the period from inception through
the date of this prospectus, we have concentrated our efforts on developing a
business plan which is designed to allow us to create our Platform and MMOGs for
use on our Platform. Those activities included, but were not limited to,
securing initial capital in order to fund the development of a demonstration
model for portions of the Platform and working capital, securing a board of
directors, management personnel and consultants who we believe will assist us in
developing the Platform and meet our business goals, conducting market research
regarding the MMOG industry and our Platform and planned MMOGs, and other
pre-marketing activities.
Results
of Operations
The
following discussion analyzes our results of operations for the period from
February 11, 2008 (inception) to June 30, 2008. The following information
should be considered together with our consolidated financial statements for
such period and the accompanying notes thereto.
Net
Loss for Period from February 11, 2008 (inception) through June 30, 2008
:
We
incurred a net loss of $140,547 on zero net revenue for the period from February
11, 2008 (inception) through June 30, 2008. The following is a
summary of the components of such loss:
Revenues
|
|
$
|
0
|
|
|
|
|
|
|
General and
Administration Expense
|
|
|
34,969
|
|
|
|
|
|
|
Consulting
|
|
|
105,425
|
|
|
|
|
|
|
Payroll
|
|
|
404,292
|
|
|
|
|
|
|
Professional
Fees
|
|
|
64,000
|
|
|
|
|
|
|
Travel
|
|
|
37,389
|
|
|
|
|
|
|
Net
Loss
|
|
$
|
(646,075
|
)
|
|
|
|
|
|
Basic and Diluted
Net Loss Per Share
|
|
$
|
(0.03
|
)
|
|
|
|
|
|
Basic and Diluted
Weighted Average Outstanding Shares
|
|
|
25,165,715
|
|
|
|
|
|
|
Compensation
Expense of Stock Options
|
|
$
|
489,718
|
|
Lack of Revenue:
As is common with a company in the development stage, the Company had
no revenue for the period from February 11, 2008 (inception) through June 30,
2008. During such time we devoted our efforts to formalizing our business plan
and raising initial capital to commence our operations.
Expenses:
The following amounts represent the most significant
components of expenses for the period from February 11, 2008 (inception) through
June 30, 2008:
a)
General
and Administrative expenses: During the period from inception
through June 30, 2008, the Company incurred $34,969 in general and
administrative expenses consisting of Administrative expenses of $11,082, meals
and entertainment of $13,778, office supplies of $5,059 and research and
development expenses of $5,050
b)
Payroll
Expenses: During the period from inception through June 30, 2008, the Company
incurred compensation expenses of $404,292 related to the fair market value of
option grants for otions to purchase shares of the Company’s common stock. The
Black Scholes option pricing model was used to calculated the fair value of the
options granted.
c)
Professional Fees: During the period from inception through June 30, 2008, the
Company incurred $ 64,000 in counsel amd accounting fees in
connection with legal and accounting services with respect to the Company’s
activities including this offering.
d)
Consulting expense: For the period from February 11, 2008 (inception) through
June 30, 2008, options to purchase 14,500,000 shares of Common Stock
were granted. The Black Scholes option pricing model was used to calculate the
fair value of the options granted. During the period from February 11, 2008
(inception) through June 30, 2008, the Company recognized compensation expense
of $ 85,426 related to these stock options
e)
Travel: During the period from inception through June 30, 2008, the Company
incurred $37,389 in travel expenses in connection with researching and
formulating the Company’s business plans and goals.
Liquidity
and Capital Resources
We had
cash on hand of approximately $353,214 as of June 30, 2008 and $319,762,as of
August 12, 2008. Since we have not realized any revenues, these funds were
generated through the sale of stock to our Founders and initial investors. Since
our inception, we have been operating the Company in a minimalistic manner due
to limited cash resources. Rather than fully implementing our business plan, we
have utilized funds to research and develop our business plan and begin creating
a demonstration model showing a small portion of what our Platform will be
designed to accomplish. We have not paid any salaries to management and have
utilized offshore programmers on a work for hire
basis to assist in developing the demonstration model. The Company’s
existing cash on hand will not be sufficient for the Company to complete its
current business plans. Continuation of the Company as a going concern is
dependent upon obtaining the additional working capital necessary to develop our
Platform and MMOGs. Management’s principal strategy to accomplish that task is
through the equity funding that it anticipates receiving from this Offering,
which the Company projects will allow it to meet its goals of completing the
development of the Platform and the Company’s MMOGs, and implementing a sales
and marketing effort to introduce the Platform, the Company’s MMOGs and game
development services to the online gaming industry. However there is no
assurance that sufficient proceeds from the sale of the Shares will be raised in
this offering to allow the Company to meet its plans.
Even
if our Offering is successful, our ability to continue in business as a viable
going concern can only be achieved when our revenues reach a level
that sustains our business operations. If we are successful in selling all of
the shares, we project that our Platform and MMOG’s will not be ready for full
scale introduction to the marketplace until between 2010 and 2011. Accordingly
we do not project that significant revenue will be developed until 2010 at the
earliest. While it is impossible to predict the amount of revenues, if any, that
we may receive from our Platform, MMOGs and game development services, we
presently believe , based solely on our internal projections, that we will
generate revenues sufficient to fund our planned business operations if the
Platform and MMOGs are actually developed in accordance with our plans. However
there can be no assurance that our belief will be realized. There can be no
assurance that this Offering will raise sufficient proceeds, or any proceeds,
for us to implement fully our proposed business plan to aggressively develop,
complete, and market the Platform, our MMOGs and our game development
services. Moreover there can be no assurance that even if our
Platform and MMOGs are developed, that we will generate revenues sufficient to
fund our operations. In either such situation, we may not be able to
continue our operations and our business might fail, and you may lose your
entire investment.
During
the remaining months of 2008 and the first six months of 2009, our ability to
execute on our current plan of operations is dependent on raising proceeds from
this offering. In the event that we are unsuccessful in these efforts we will
utilize our cash to attempt to complete a limited demonstration model of our
Platform . We will not be able to attempt the commercial development
of the Platform or MMOGs. In such event we will attempt
to seek out alternative forms of financing and/or attempt to enter
into joint ventures or partnerships in order to raise sufficient funds to
attempt to execute on our business plans to develop the Platform and multiple
MMOGs.
In the
event that we are successful in selling only 10% of the Shares
offered, $919,000 in net proceeds ( assuming a 13% commission is paid on all
Shares sold and $125,000 in offering costs) will be available for use by us. In
such event our plan of operations will change to focus on the development of one
or possibly two MMOGs, instead of attempting to develop the Platform.
We will significantly reduce our hiring plans by seeking
to hire only a small number of key individuals and rely significantly
on outsourced foreign labor. We believe that such proceeds will allow
us to continue operations through 2009 and we will be required to
generate revenues in excess of cash expenses in 2010 in order to continue
operations. We will attempt to raise additional funds in 2010 in the event that
our cash flow requirements are not satisfied by revenues. We
also will look to raise additional funds in order to allow us to
commence development of the Platform.
In the
event that we are successful in selling only 50% of the Shares
offered, $5,095,000 in net proceeds (assuming a 13% commission is paid on all
Shares sold and $125,000 in offering costs) will be available for use by us. In
such event we will scale back our current hiring plans in 2009 and
2010 but will proceed as planned with the development of a Platform. As a result
of reduced funding a smaller number of games will be attempted to be produced
and marketing will be delayed. It is anticipated that this lower level of
funding will allow the Company to operate, based on its current plan of
operations, through 2009 without the need to generate revenues or seek out
additional funding. However we anticipate that due to the reduction of net
proceeds available to us in such event ,we will experience
a delay in introduction of the Platform until 2011 or possibly
2012. Therefore at such time additional funding will be needed if revenues from
MMOGs are not sufficient to meet our cash flow needs and marketing
plans.
In the
event that we are successful in selling all of the
Shares offered, approximately $10,315,000 in net proceeds (assuming a 13%
commission is paid on all Shares sold and $125,000 in offering costs) will be
available for use by us. Based on our current projections, we believe
that such funds should be sufficient for us to complete the development of the
Platform and multiple MMOGs. Accordingly we believe that such proceeds will be
sufficient for us to continue our planned operations throughout
2009.
The
foregoing use of proceeds and project implementation projections were
prepared by us in good faith based upon assumptions that we believe to be
reasonable. No assurance can be given, however, regarding the attainability of
the projections or the reliability of the assumptions on which they are based.
The projections are subject to the uncertainties inherent in any attempt to
predict the results of our operations, especially where new products and
services are involved. Certain of the assumptions used will inevitably not
materialize and unanticipated events will occur. Therefore, the actual results
of operations are likely to vary from the projections and such variations may be
material and adverse to the Company.
Therefore
the
projections are included solely to give prospective investors information
concerning the Company’s estimates of future operating results based on our
assumptions and no assurance can be given that such results will be achieved.
The Company reserves the right to conduct its business in a manner different
from that set forth in the assumptions as changing circumstances may
require.
Moreover due
to changes in technology, new product announcements, competitive pressures,
system design and/or other specifications we may be required to change the
current plans for our Platform and MMOGs. Therefore, we cannot provide any
assurances that the Platform and MMOGs can be completed within our projections.
In case of budget over-runs and additional expansions, we may choose to finance
such capital expenditures through the issuance of additional equity or debt
securities, by obtaining a credit facility or by some other financing mechanism.
If we choose to seek financing for such expenditures, we cannot provide any
assurances that such financing will be available on terms reasonably acceptable
to us or at all.
The
following summarizes our cash flows during the period from February 11, 2008
(inception) through June 30, 2008:
Cash
flows from Operating Activities:
Net
Loss
|
|
$
|
(646,075
|
)
|
|
|
|
|
|
Adjustments
used to reconcile net loss to cash used in Operating
Activities:
|
|
|
|
|
|
|
|
|
|
Compensation
expense of stock and stock options
|
|
|
489,718
|
|
|
|
|
|
|
Net
Cash used in Operating Activities
|
|
|
(145,204
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash
flows from Investing Activities
|
|
|
|
|
|
|
|
|
|
Purchase
of Equipment
|
|
$
|
(5,582
|
)
|
|
|
|
|
|
Net Cash
used in Investing Activities
|
|
|
(5,582
|
)
|
|
|
|
|
|
Cash
flows from Financing Activities
|
|
|
-
|
|
|
|
|
|
|
Proceeds
from issuance of Common Stock
|
|
|
504,000
|
|
|
|
|
|
|
Net
cash provided from Financing Activities
|
|
|
504,000
|
|
|
|
|
|
|
Net
increase in cash and cash equivalents
|
|
$
|
353,214
|
|
On
March 3, 2008, the Company adopted an equity incentive plan which authorized the
issuance of stock options to officers, directors employees and
consultants of the Company. The total number of shares of common stock reserved
for issuance under the plan is 25,000,000 shares subject to adjustment in the
event of stock split, dividend, recapitalization or other similar capital
change. At June 30, 2008 options to
purchase 14,000,000 shares of common stock respectively
were outstanding under the 2008 plan.
The Plan
is administered by the Board of Director’s, which selects the eligible persons
to whom options are awarded, determines the number of shares subject to each
option, the exercise price and the period during which options are exercisable.
Each option granted under the Plan is evidenced by a written agreement by the
Company and the grantee. Grants may be issued to employees (including officers)
and directors of the Company as well as to certain consultants and
advisors.
The
exercise price for options granted under the plan is required to be no less than
the fair market value of the common stock on the date the option is granted,
except that options granted to 10% stockholders, are required to have an
exercise price of not less than 110% of the fair market value of the Common
Stock at the date of grant. Incentive stock options granted have a maximum term
of ten years.
For
the period from inception through June 30, 2008, options to purchase were
granted. The Black Scholes option pricing model was used to calculate the fair
value of the options granted. During the period from inception through June
30,2008 the Company recognized compensation expense of $498,718 related to the
stock options. The following assumptions were used in the fair value
calculations:
Risk
free rate – 2.5% to 3.7%
Expected term – 5 years
Expected volatility of stock – 51.8%
Expected dividend yield – 0%.
The
following table summarizes the information with respect to options to purchase
14,000,000 shares of Common Stock which are currently outstanding and
exercisable under the Company’s equity incentive plan:
Exercise
Price
|
Options
Outstanding
|
Remaining
Life
|
|
|
|
$.04
|
13,750,000
|
Five (5)
years
|
|
|
|
$.75
|
250,000
|
Five (5)
years
|
Related
Party Transactions
From
inception through the date of this Prospectus, the Company has utilized offices
leased by affiliates of certain of the Company’s board members without charge.
There are no commitments for any operating or capital leases for executive or
corporate offices.
During
the period from February 11, 2008 (inception) to June 30, 2008, Peter
Pelullo a director and employee of the Company advanced expenses on
behalf of the Company in connection with research of the Company’s business
plans and the implementation of the Company’s business plans totaling
$23,992. The Company has reimbursed Mr. Pelullo for these
expenses.
3D Financial Corp Limited (“3D”), the
Company’s largest shareholder is owned by Alfredo Villa, the
Company’s President, Chief Executive Officer and Director and Peter Pelullo, the
Company’s .director of corporate development and ad Director. 3D purchased
19,000,000 shares of the Company’s common stock for $19,000 as the Company’s
initial founder. Messrs. Pelullo and Villa also each
individually purchased for $70,000, 2,000,000 shares of
Common Stock and warrants to purchase an additional 2,100,000 shares of Common
Stock.
Contractual
Obligations
The
Company entered into an employment agreement with Alfredo Villa, its President
and Chief Executive Officer. The agreement expires in 2011. The agreement calls
for a base salary of $200,000 per year payable at such time when the Company
receives a minimum in $5,000,000 in equity investments.
The
Company has also entered into an employment agreement with Ernest Cimadamore,
its Secretary and Chief Financial Officer. The agreement expires in 2011. The
agreement calls for a base salary of $75,000 per year payable at such time when
the Company receives a minimum in $5,000,000 in equity
investments..
In
addition the Company has entered into an employment agreement with Peter
Pelullo, its director of Corporate Development. The agreement expires in 2011.
The agreement calls for a base salary of $180,000 per year payable at such time
when the Company receives a minimum in $5,000,000 in equity
investments.
The Company has also entered into a
number of consulting agreements pursuant to which the Company has issued an
aggregate of 14,500,000 options. Under such consulting agreements the Company is
not obligated to make any monetary payments, other than for reimbursement of
expenses, to such consultants. One of such agreements is with Jo Webber the
Chairman of the Board of Directors of the Company.
Additional
terms regarding the foregoing about agreements with the Company’s
officers and directors is set forth in the Executive and Director Compensation
section of this prospectus.
Off-Balance
Sheet Arrangements
We
have no significant off-balance sheet arrangements that have or are reasonably
likely to have a current or future effect on our financial condition, changes in
financial condition, revenues or expenses, results of operations, liquidity,
capital expenditures that is material to stockholders.
Critical
Accounting Policies
Our
financial statements are impacted by the accounting policies used and the
estimates and assumptions made by management during their preparation. A
complete summary of these policies is included in note 2 of the notes to our
financial statements. We have identified below the accounting policies that are
of particular importance in the presentation of our financial position, results
of operations and cash flows and which require the application of significant
judgment by management.
Stock-based
Compensation
We
have adopted the fair value recognition provisions of Statement of Financial
Accounting Standard 123(R) “
Share-Based Payment”
(“SFAS
123(R)”). In addition, the Securities and Exchange Commission issued Staff
Accounting Bulletin No. 107 “
Share-Based Payment
” (“SAB
107”) in March, 2005, which provides supplemental SFAS 123(R) application
guidance based on the views of the SEC. Under SFAS 123(R), compensation
cost recognized includes compensation cost for all share-based payments granted
beginning January 1, 2006, based on the grant date fair value estimated in
accordance with the provisions of SFAS 123(R).
We
have used Black-Scholes option-pricing model to estimate the
option fair values. The option-pricing model requires a number of assumptions,
of which the most significant are, expected stock price volatility, the expected
pre-vesting forfeiture rate and the expected option term (the amount of time
from the grant date until the options are exercised or expire).
Compensation
expense for unvested options granted to non-employees in previous periods is
being amortized over the vesting period of the options.
Recently
Issued Accounting Pronouncements:
During
September 2006, the Financial Accounting Standards Board (“FASB”)
issued SFAS No. 157, Fair Value Measurements (“SFAS 157”), which
is effective for fiscal years beginning after November 15, 2007 with
earlier adoption encouraged. SFAS 157 defines fair value, establishes a
framework for measuring fair value in generally accepted accounting principles,
and expands disclosures about fair value measurements. In February 2008, the
FASB issued FASB Staff Position FAS 157-2, Effective Date of FASB Statement No.
157, which delayed the effective date of SFAS 157 for all non-financial assets
and liabilities, except those that are recognized or disclosed at fair value in
the financial statements on a recurring basis, until January 1,
2009. The Company adopted SFAS 157 on February 11, 2008 (date
of inception) for all financial assets and liabilities, but the implementation
did not require additional disclosures or have a significant impact on the
company's financial statements. The company has not yet determined
the impact the implementation of SFAS 157 will have on the company’s
non-financial assets and liabilities which are not recognized or disclosed on a
recurring basis. However, the company does not anticipate that the
full adoption of SFAS 157 will significantly impact their financial
statements.
During
February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial
Assets and Financial Liabilities—Including an amendment of FASB Statement No.
115 (“SFAS 159”), which permits entities to choose to measure many financial
instruments and certain other items at fair value. The objective of SFAS 159 is
to improve financial reporting by providing entities with the opportunity to
mitigate volatility in reported earnings caused by measuring related assets and
liabilities differently without having to apply complex hedge accounting
provisions. The company has adopted SFAS 159 on February 11, 2008 (date of
inception) and has elected not to measure any additional financial assets,
liabilities or other items at fair value.
In
December 2007, the FASB issued SFAS No. 141 (revised 2007), Business
Combinations (“SFAS 141R”). SFAS 141R establishes principles and
requirements for how an acquirer recognizes and measures in its financial
statements the identifiable assets acquired, the liabilities assumed, any
noncontrolling interest in the acquiree and the goodwill acquired.
SFAS 141R also establishes disclosure requirements to enable the evaluation
of the nature and financial effects of the business combination. This statement
is effective for the company beginning January 1, 2009 and will change the
accounting for business combinations on a prospective basis.
In December
2007, the FASB issued SFAS No. 160, Noncontrolling Interests in
Consolidated Financial Statements—an amendment of Accounting Research Bulletin
No. 51 (“SFAS 160”). SFAS 160 establishes accounting and
reporting standards for ownership interests in subsidiaries held by parties
other than the parent, the amount of consolidated net income attributable to the
parent and to the noncontrolling interest, changes in a parent’s ownership
interest, and the valuation of retained noncontrolling equity investments when a
subsidiary is deconsolidated. SFAS 160 also establishes disclosure
requirements that clearly identify and distinguish between the interests of the
parent and the interests of the noncontrolling owners. This statement is
effective for the Company beginning January 1, 2009. SFAS 160 is
not currently applicable to the Company since the Company does not have any
subsidiaries.
In March
2008, the FASB issued Statement No. 161, Disclosures about Derivative
Instruments and Hedging Activities (“SFAS 161”), which is effective January 1,
2009. SFAS 161 requires enhanced disclosures about derivative instruments and
hedging activities to allow for a better understanding of their effects on an
entity’s financial position, financial performance, and cash flows. Among other
things, SFAS 161 requires disclosures of the fair values of derivative
instruments and associated gains and losses in a tabular formant. SFAS 161 is
not currently applicable to the Company since the Company does not have
derivative instruments or hedging activity.
In May 2008,
the FASB issued Statement of Financial Accounting Standards No. 162, The
Hierarchy of Generally Accepted Accounting Principles (“FAS 162"). This Standard
identifies the sources of accounting principles and the framework for selecting
the principles to be used in the preparation of financial statements of
nongovernmental entities that are presented in conformity with generally
accepted accounting principles. FAS 162 directs the hierarchy to the
entity, rather than the independent auditors, as the entity is responsible for
selecting accounting principles for financial statements that are presented in
conformity with generally accepted accounting principles. The Standard is
effective 60 days following SEC approval of the Public Company Accounting
Oversight Board amendments to remove the hierarchy of generally accepted
accounting principles from the auditing standards. FAS 162 is not expected to
have an impact on the financial statements.
In April
2008, the FASB issued FASB Staff Position (FSP) FAS 142-3, Determination of the
Useful Life of Intangible Assets, which amends the factors that should be
considered in developing renewal or extension assumptions used to determine the
useful life of a recognized intangible asset under FASB Statement No. 142,
Goodwill and Other Intangible Assets. This Staff Position is effective for
financial statements issued for fiscal years beginning after December 15, 2008,
and interim periods within those fiscal years. Early adoption is
prohibited. This FSP is not currently applicable to the
Company.
In June
2008, the FASB issued FSP EITF 03-6-1, Determining Whether Instruments Granted
in Share-Based Payment Transactions are Participating Securities. This FSP
provides that unvested share-based payment awards that contain nonforfeitable
rights to dividends or dividend equivalents (whether paid or unpaid) are
participating securities and shall be included in the computation of earnings
per share pursuant to the two-class method. The Company does not currently have
any share-based awards that would qualify as participating securities.
Therefore, application of this FSP is not expected to have an effect on the
Company's financial reporting.
In May 2008,
the FASB issued FASB Staff Position (FSP) APB 14-1, Accounting for Convertible
Debt That May Be Settled in Cash upon Conversion (Including Partial Cash
Settlement) ("FSP 14-1"). FSP 14-1 will be effective for financial statements
issued for fiscal years beginning after December 15, 2008. The FSP includes
guidance that convertible debt instruments that may be settled in cash upon
conversion should be separated between the liability and equity components, with
each component being accounted for in a manner that will reflect the entity's
nonconvertible debt borrowing rate when interest costs are recognized in
subsequent periods. FSP 14-1 is not currently applicable to the Company since
the Company does not have any convertible debt.
Income
Taxes:
As of
June 30, 2008, the Company had a net operating loss carry forward for income tax
reporting purposes of approximately $156,000that may be offset against future
taxable income through 2028. Current tax laws limit the amount of loss available
to be offset against future taxable income when a substantial change in
ownership occurs. Therefore, the amount available to offset future taxable
income may be limited. No tax benefit has been reported in the financial
statements, because the Company believes there is a 50% or greater chance the
carry-forwards will expire unused. Accordingly, the potential tax benefits of
the loss carry-forwards are offset by a valuation allowance of the same
amount.
|
2008
|
|
Net
Operating Losses
|
|
$
|
65,000
|
|
Non
deductible options
|
|
|
203,000
|
|
Valuation
Allowance
|
|
|
(268,000
|
)
|
|
|
|
|
$
|
—
|
|
The
provision for income taxes differs from the amount computed using the federal US
statutory income tax rate as follows:
|
2008
|
|
Provision
(Benefit) at US Statutory Rate
|
|
$
|
-
|
|
Deferred
|
|
|
268,000
|
|
Increase
(Decrease) in Valuation Allowance
|
|
|
(268,000
|
)
|
|
|
|
|
$
|
—
|
|
The
Company evaluates its valuation allowance requirements based on projected future
operations. When circumstances change and causes a change in management’s
judgment about the recoverability of deferred tax assets, the impact of the
change on the valuation is reflected in current income.
Overview
We were
incorporated in Delaware on February 11, 2008 under the name Chimera
International Group, Inc. On April 4, 2008 we amended our certificate of
incorporation and changed our name to Moggle, Inc. Our principle offices are
currently located at 111 Presidential Boulevard, Suite 212, Bala Cynwyd,
Pennsylvania 19004. We occupy this office, which is leased by an affiliate of
one of our directors, on a rent free basis. Our current telephone number is
(215) 463-4099 We have established a web site to help introduce our Platform to
the online gaming world (www.playmoggle.com). Prospective investors are strongly
cautioned that any information appearing on our web site should not be deemed to
be a part of this prospectus, and should not be utilized in making a decision to
buy our securities.
We are a
start up venture and have not generated any revenues as of
the date of this prospectus. We intend to develop an online game platform which
will allow internet users to play massive multiplayer online games (“MMOG(s)”)
through their web browser without the need to download any software (the
“Platform”). We intend to develop multiple MMOGs for use on our Platform. Our
Platform will be designed to allow MMOG players to link into major online social
networks such as Facebook
TM
and
MySpace
TM
and
engage in MMOG play with their friends and colleagues. Our Platform will also
seek to allow game developers and other interested parties to develop web based
MMOGs directly by licensing our Platform tools or by retaining our
services. We are attempting to develop and incorporate technology
into the Platform which we believe will be desirable to movie studios, book
publishes and other media creators which will allow for the rapid transformation
of existing media into MMOGs. The Platform will also seek to support integration
with in game advertising content providers and other mainstream in game ad
content providers and provide advertising management and tracking capabilities.
We expect that it will take between one and a half and three years to fully
develop the Platform provided that we have succeeded in selling all of the
Shares in this prospectus. However as a result of the many risks which we
outlined in this prospectus included in the ”Risk Factors”
section, there is no assurance that even if we sell all of the
Shares, we will be able to develop the Platform according to our business plan,
and if ,developed generate revenues sufficient to sustain our
business.
Industry
Background
We
consider our proposed business to be part of
the overall entertainment industry. At the most
fundamental level, Moggle products will compete generally with other forms of
entertainment, such as motion pictures, television and music, for the leisure
time and discretionary spending of consumers. The specific industry which our
products will compete in is the video game industry. Our management believes
that video games have increasingly become a mainstream entertainment choice for
both children and adults. We believe that new generations of console
game systems, improved graphics and expanded
artificial intelligence capabilities of new
game consoles have significantly
enhanced game play and enabled rapid significant industry growth.
The video
game market reflects consumer spending on console games (including handheld
games), personal computer games, online and web games and wireless games played
on mobile phones. According
to PricewaterhouseCoopers (‘PWC”) in a report
entitled Global Entertainment and Media Outlook 2007 – 2011, the
video game market in the United States, Europe, Middle East, Africa, Asia
Pacific, Latin America and Canada will increase from $31.6 billion to $48.9
billion in 2011.
Video
games are played by a large majority of the general
American population .DFC Intelligence (“DFC”) estimates that over
120,000,000 people play video or computer games in the United States
alone. Despite general conceptions that game players are
generally children and teens, the
Entertainment Software Association (“ESA”) found
that current user demographics, which directly apply to our video game industry,
show that:
* Sixty-seven percent
of American households play computer and
video games.
* The
average game PLAYER is 35 years old and has been playing games for 12
years.
* Thirty-five percent
of American parents say they play computer and
video games.
* Eighty
percent of gamer parents say they play video games with their kids.
Due
to overall increases in broadband availability on a global
basis, together with better networking technology and multimedia encoding techniques, it is becoming
increasingly feasible to provide the same if not
better quality game entertainment through the Internet
than was previously delivered only through more
conventional distribution mediums such as TV game consoles. With the
millennial
generation growing
up with the internet and online connectivity as expectations for communication
and entertainment, the Company believes that the online segment of the video
game industry will grow significantly. According to DFC in a June 2006 report
entitled “Online Game Market”, worldwide online game revenue is expected to
increase from $3.4 billion in 2005 to $13.1 billion in 2011. While
PWC forecasts that online game revenue will reach at least $11.8 billion by
2011. DFC estimates that the number of worldwide online game players will reach
364,000,000 people by 2011. Clearly the projections for growth in the online
game market are substantial.
The
online game market is composed of two major segments, massive
multiplayer online games (‘MMOGs”) and casual games. MMOGs are
typically played by thousands of people worldwide on a simultaneous basis with
games continuing for weeks or months such as World of
Warcraft. Casual games are typically puzzle, card and/or
arcade style games designed for one or a limited number of players such as
Tetris. We currently intend to focus our efforts in designing products for
the MMOG portion of the online game market .We believe that the
convergence of technologies involving MMOG’s, social networking and virtual
worlds combined with increased broadband capacity and speed will increase market
demand. We further believe that, improved graphics and expanded artificial
intelligence capabilities of the new MMOG engines and platforms will enhance
game play and help grow our industry significantly. DFC has projected that total
MMOG worldwide revenues will increase from $1.8 billion in 2005 to $5.9 billion
in 2011.
The
development of MMOG’s has occurred over the last thirty years - although the
timeline is subjective – based on what is considered ‘Massively Multiplayer’. In
the 1980’s a handful of games were available generated user bases in
the hundreds. In the 1990’s the number of online players increased in the US
with EverQuest in 1999 achieving 550,000 users as the first 3D MMOG. South Korea
has traditionally had a much higher availability of broadband than most other
countries. This has also lead to the establishment of online game rooms in South
Korea which continue to be popular today. In 1998, Lineage was made specifically
for the South Korean game rooms and attained a maximum of 30 million
subscribers. Toontown was the first MMOG developed specifically for children and
it reached 110,000 subscribers in 2006. In 2004 World of Warcraft (“WoW”), a 3D
RPG was released. WoW has over 10 million subscribers with revenues estimated to
be in the $700 - $800 million a year range. WoW is expected to be the world’s
first billion dollar game.
We believe MMOG
games will continue to experience significant growth for
the following reasons:
* The
convergence of technologies involving MMOG’s social networking and
virtual worlds combined with increased broadband capacity and speed will
increase market demand
* The
games offer regular content updates
with changing story lines through downloads and
flexible architecture, keeping the game dynamic and fresh for
players.
* The
games extend the realism of game play, by
offering cutting edge technology, which makes the player
feel they are actually part of the environment.
*
Improved graphics and expanded artificial intelligence capabilities
of MMOG will stimulate interest.
* The
games create new opportunities to
foster competition and mutual aid,
by engaging mutual friends or players in
a `combat', team or support situation.
* The games present a compelling new social environment, and an opportunity to
meet new friends and share similar mind frames,
existence, and survival techniques.
* The
games offer an attractive new and
recurring revenue source for
game companies, as evidenced by the
top performers who attain many
subscribers in their compelling games as
well as unique advertising and product sale opportunities
and (see “Our Revenue Model” below).
Our plan
is to quickly develop our Platform and MMOGs, using the proceeds from this
offering, to allow us to capture market share in this rapidly growing industry
by taking advantage of recent technological advances in online software
development and the continuing increase of global broadband access.
Our
Platform
Rather
than focusing on the development of a single MMOG, we intend to create an online
Platform which will allow for multiple functions and revenue opportunities in
the growing online game marketplace. We intend to design our Platform
so that game players can play state of the art
web based MMOGs without the need to download any software , developers
can build state of the art web based MMOGs and movie
studios, book publishes and other media creators can rapidly transform their
existing media into MMOGs. We believe this strategy will allow us to take
advantage of multiple revenue sources and help ameliorate risk. As of the date
of this prospectus, we have not commenced the actual development of our
Platform. We have merely identified the desired features and goals of the
Platform that we will attempt to develop and create with the proceeds of this
offering. There can be no assurance that even if all of the Shares are sold, we
will be successful in reaching all and/or any of our goals for the Platform.
Moreover there can be no assurance that even if we develop the Platform in
accordance with our plans, that it will achieve market acceptance and generate
revenues to sustain our operations.
We intend
to introduce the online MMOG community to our Platform by developing one or two
initial MMOGs for use on the Platform. Our intention is for such
MMOGs to showcase the ability of the Platform to rapidly create state of the art
true web based MMOGs. Our MMOGs, unlike many existing MMOGs currently
on the market today, will allow internet users to play MMOGs through their web
browser without the need to download any software. We believe that there are
many advantages to the use of the true web based development architecture we
intend to create including;
1)
The ability to retain control of the worldwide distribution of the
games.
2)
The ability to change content and direction to millions of users in one
action. We believe this will be very useful for the delivery of
advertisements as well as the introduction of new items of interest to the
gamers.
3)
The ease of delivery of upgrades, new features and promotional
events
4)
The ability to create and launch new titles rapidly
5)
The immediate and easy access worldwide by anyone with an internet
connection.
6)
The ability to directly integrate with common online social
networks
7)
The integration with leading in-game advertising, tracking and
reporting systems.
8)
The ability
to run on a variety of platforms including mobile devices. This is a
rapidly growing market particularly in Europe.
The
planned Platform will be comprised of a game engine at its core, a people layer
and a content management layer. The game engine will be developed to allow
hardware accelerated state of the art 3D games to be streamed into a web browser
window without the need for any software downloads. The engine will be based on
the OpenGL standard. We intend to design the engine so that it will allow for
the development of MMOGs that can be played on multiple platforms including
Windows and Macintosh environments as well as mobile devices. In
addition, the unique streaming aspect of the planned engine will allow games to
be developed that are near 'instant play'. When a player first runs a game only
the minimum of data is streamed to their machine. Additional data such as 3D
models, terrain and sound will be seamlessly streamed over the Internet as and
when required and cached on the user's local machine. We intend to
design the architecture to also support the ability to provide content
distribution across multiple servers and geographies thus allowing developers to
use other specialized content delivery technologies for their
games.
We
believe that the game engine will be well suited for the development of MMOs and
Virtual Worlds. Data can be incrementally downloaded as the player explores the
world around them. Multiple worlds, environments will be supported and each
world can be seamlessly spanned across multiple servers allowing all players to
share the same world if desired. We are designing the game engine to
incorporate proprietary technology which we intend to develop which we believe
will shorten the development time of online games from the typical industry time
of 12 to 36 months to less than six months. We believe that this
technology will provide a framework to allow Moggle and its licensees
the ability to rapidly create and distribute games based on existing media
sources such as movies, photos, books, TV shows and other
sources. This technology will be designed to allow for the
transformation of existing media characters into 3D MMOG
game ready characters almost instantaneously. We believe that this will allow
publishers, movie studios, and other media producers to rapidly create
promotional and revenue-based games at a fraction of the time and cost currently
available. We also intend for the engine to support
integration with mapping
APIs from providers like Google Map API, Yahoo Maps, Microsoft Maps and others.
This integration will make it possible for games to use location mapping, real
time traffic analysis, street level views and other value added mapping services
available. This will greatly enhance the user experience for racing
games.
The
second component of the platform is a people layer. The people layer will
consist of API’s that will be compliant with the Open Social
TM
and
Facebook
TM
standards. These API’s will provide game developers the ability to allow
users on social networking sites to play their games without leaving the
respective sites. Specifically the API’s will support user authentication,
friend discovery, network and group discovery and profile management. Other uses
of this API will be to connect to any other application that is compliant with
the Open Social and Facebook
TM
standards. We also intend to allow for detailed personalization of characters in
a more expansive way than presently provided by many MMOG
games today. We believe that this will be a exciting feature that has the
potential to connect the user more directly to a game. We intend to incorporate
into the Platform technology to directly create characters from
social network profiles and photographic images, allowing a much stronger
personalization of the game by individuals, families, sports teams, schools and
other social groups.
The
content management layer will be used to allow third party content providers to
provide dynamic content to games developed using the platform. This could be in
game advertisements, media such as movie trailers, online advertisements and
other web content. The Platform will also be designed to support integration
with in game advertising content providers such as IGA, Massive Incorporated,
Game Creative, Jogo Media and other mainstream in game ad content providers. API
level integration will be made available for these platforms. This will enable
game developers to select an in-game provider and be able to place ad content in
the game via standard API's. This will support static, dynamic and incidental
content. The platform will provide an ad management console for ad
providers to manage the content that is pushed to the games in real time.
Depending on the type of API available from the ad providers, ad metrics will be
pushed back to the provider and also be available to the developer.
Presently
we intend to develop and create our Platform, and the technology and software
needed to meet the features and goal we have set for the
Platform, through an in house development team consisting
of producers, game designers, software engineers, artists, animators,
scriptwriters, musicians
and songwriters, sound effects and
special effects experts
and game
testers we intend to hire with the proceeds of this offering. We may also seek
to rely third party work for hire developers , artists and other
personnel to supplement and support the in-house team that we will hire. We plan
to use international software developers to address different technologies,
languages and cultures and to provide the broadest based expertise for the
online gaming markets. Management shall make the decision as to whether to use
in-house or third party development resources based upon the creative and
technical challenges of the area of development. We may also seek to evaluate
any number of pre-market technologies that would allow Moggle to rapidly develop
its main Platform technology and accelerate our time to market . If
we believe such technologies would assist us in achieving our business plan we
may acquire and/or license such technologies.
As of the
date of this prospectus we have engaged a third party overseas game technology
development company to prepare a demonstration model designed to exhibit certain
basic features of our planned Platform. Upon completion of this offering, we may
continue to utilize the services of such development company to assist with the
further development of the platform. This development company has provided
software development services for entities which our Chairman of the Board has
been associated with for the last seven years.
Our
MMOGs
Our games
will be based on intellectual property that is either wholly-owned by us or
licensed from third parties. We plan to develop our games using both internal
development resources and external development resources working for us pursuant
to contractual agreements. We plan to market and distribute our games for sale
throughout the world. We plan to develop, market and sell multiple MMOG’s that
will operate on and be delivered by the Platform. Our MMOGs will be fully
browser based games that will not require any software downloads.
Accordingly our MMOGs may be accessed and played from anywhere in the world on
any computer that has an available internet connection. The games will all be
linked to social networks including; Facebook
TM
,LinkedIn and MySpace
TM
and
will encourage groups of friends, teammates, and business
colleagues to enjoy online game focused entertainment together.
All MMOG’s will be delivered online from central controlled servers
by us. We will make all games available on a worldwide basis and will
use the key marketing outlets on the internet including the social networks to
advertize the games and attract new players. Upon completion of
development, each game will be extensively play-tested to ensure compatibility
with the appropriate browsers and bandwidths. To support our products
after release, we plan to provide online access to our customers on a 24 hour
basis as well as operator help lines during regular business hours. The customer
support group will track customer inquiries, and we plan to use this data to
help improve the development and production processes.
The
initial MMOGs that we intend to develop will serve as a showcase for the MMOG
marketplace to become educated as to the features and benefits of our Platform.
One MMOG that we are currently considering creating with the proceeds of this
offering is based on an international famous sport (the “MGame”). This MMOG is
in its most earliest stages of creation as only a high level and general concept
of what the game may be like has been discussed among the Company’s management.
Accordingly there can be no assurance that this game or any game like it will be
actually developed by the Company upon completion of this offering. Should the
Company’s management believe that a different game concept will
be more suited to showcasing the Platform or for any other reason be
more beneficial to the Company, this game concept may be dropped
entirely and another developed in its place. The current idea for the
MGame is to stage an online tournament type event that will be played
over a period of two-three months with various stages. One of the first stages
will involve the building of a players’ online game entry. The player
will have to make choices about various components of the game entry.
During the MGame there will be different kinds of game conditions and certain
choices will perform better in certain conditions. There will also be a series
of trials and other events to test the entrants prior to the game.
The winners of these trials will receive rewards that can be used to increase
the player’s chances of winning the MGame. Each trial will occur at a
certain time online, thus creating an audience. We will attempt to
solicit advertisers for the various trials as well as for the MGame
itself.
The game
will be structured in a manner that during the first month of setup
and trials, we can attract as many subscribers as possible and they can join in
the game as late as the day the MGame begins.
We are
anticipating advertising revenues for this game from various sources
including;
·
Accessory manufacturers
·
Local Businesses in visited cities
·
Lifestyle companies
Some of
the anticipated types of advertising available from lowest price to
highest;
|
·
Static Advertisements on Moggle’s host web
site
|
|
·
Advertisements on Billboards and other locations in the
MGame
|
|
·
Trial, city and other event
sponsorship
|
|
·
Overall game sponsorship
|
The game
will be developed as a pure online game ( without any software downloads) with a
combination of animation and real images. Using readily available techniques and
integration technologies, gamers will be given a realistic game experience with
obstacles and real time conditions. The game will initially be made
available as a time based tournament.
The MGame
will attempt to show the MMOG marketplace many features associated with the
Platform including state of the art graphics and game play technologies, the
advantages of a true web based browser MMOG by incorporating real
time information into game play thereby dynamically changing a users game
experience, the ability to insert real time advertising and obtain
real time ad tracking and reporting information and the ability to create a web
based MMOG in a shorter time frame than typical industry standards.
Plan
of Operations and Projected Development Timeline
During the remaining months of 2008 and the first
six months of 2009, our ability to execute on our current plan of operations is
dependent on raising proceeds from this offering. In the event that we are
unsucessful in these efforts we will utilize our cash to attempt to complete a
limited demonstration model of our Platform . We will not be able to attempt the
commercial development of the Platform or MMOGs. In such event we
will attempt to seek out alternative forms of financing and/or
attempt to enter into joint ventures or partnerships in order to raise
sufficient funds to attempt to execute on our business plans to develop the
Platform and multiple MMOGs.
In
the event that we are successful in selling only 10% of the Shares
offered, $919,000 in net proceeds ( assuming a 13% commission is paid on all
Shares sold) will be available for use by us. In such event our plan of
operations will change to focus on the development of one or possibly two MMOGs,
instead of attempting to develop the Platform. We will significantly
reduce our hiring plans by seeking to hire only a small number of key
individuals and rely significantly on outsourced foreign labor. We
believe that such proceeds will allow us to continue operations
through 2009 and we will be required to generate revenues in excess
of cash expenses in 2010 in order to continue operations. We will attempt to
raise additional funds in 2010 in the event that our cash flow requirements are
not satisfied by revenues. We also will look to raise additional
funds in order to allow us to commence development of the
Platform.
In
the event that we are successful in selling only 50% of the Shares
offered, $5,095,000 in net proceeds (assuming a 13% commission is paid on all
Shares sold) will be available for use by us. In such event we will scale back
our current hiring plans in 2009 and 2010 but will proceed as planned
with the development of a Platform. As a result of reduced funding a smaller
number of games will be attempted to be produced and marketing will be delayed.
It is anticipated that this lower level of funding will allow the Company to
operate, based on its current plan of operations, through 2009 without the need
to generate revenues or seek out additional funding. However we anticipate that
due to the reduction of net proceeds available to us in such event ,we will
experience a delay in introduction of the Platform until 2011
or possibly 2012. Therefore at such time additional funding will be needed if
revenues from MMOGs are not sufficient to meet our cash flow needs and marketing
plans.
In
the event that we are successful in selling all of
the Shares offered, approximately $10,315,000 in net proceeds (assuming a 13%
commission is paid on all Shares sold) will be available for use by us. Based on
our current projections, we believe that such funds should be
sufficient for us to complete the development of the Platform and multiple
MMOGs. Accordingly we believe that such proceeds will be sufficient for us to
continue our planned operations throughout 2009.
The
foregoing use of proceeds and project implementation projections were
prepared by us in good faith based upon assumptions that we believe to be
reasonable. No assurance can be given, however, regarding the attainability of
the projections or the reliability of the assumptions on which they are based.
The projections are subject to the uncertainties inherent in any attempt to
predict the results of our operations, especially where new products and
services are involved. Certain of the assumptions used will inevitably not
materialize and unanticipated events will occur. Therefore, the actual results
of operations are likely to vary from the projections and such variations may be
material and adverse to the Company.
Therefore
the projections are included solely to give prospective investors
information concerning the Company’s estimates of future operating results based
on our assumptions and no assurance can be given that such results will be
achieved. The Company reserves the right to conduct its business in a manner
different from that set forth in the assumptions as changing circumstances may
require.
Moreover due
to changes in technology, new product announcements, competitive pressures,
system design and/or other specifications we may be required to change the
current plans for our Platform and MMOGs. Therefore, we cannot provide any
assurances that the Platform and MMOGs can be completed within our projections.
In case of budget over-runs and additional expansions, we may choose to finance
such capital expenditures through the issuance of additional equity or debt
securities, by obtaining a credit facility or by some other financing mechanism.
If we choose to seek financing for such expenditures, we cannot provide any
assurances that such financing will be available on terms reasonably acceptable
to us or at all.
The
following sets forth the Company’s current timeline for the development of its
Platform and initial MMOGs assuming that all of the Shares are sold in this
offering. The sale of less than all of the Shares, or unanticipated problems or
issues which the Company experiences in any of its planned activities, even if
all of the Shares are sold, could have an adverse effect on the Company’s
ability to meet such timeline. Accordingly there is no assurance that we will be
successful in meeting such goals
.
2009
|
•
Development of Technology
Platform
|
|
•
Development (acquisition) of one or more initial
games
|
|
•
Marketing to social networks
|
|
•
Tournaments established
|
|
•
Tournament play released
|
2010
|
•
Ongoing
development of Technology
Platform
|
|
•
Marketing to social networks
|
|
•
Marketing of tournament and game
sponsorship
|
|
•
Marketing of ability to develop games rapidly for large
corporations and studios
|
|
•
Continuation of tournament development and geographic
expansion
|
2011
|
•
Marketing of company as a Technology Platform for game and online
media development and release
|
|
•
Continuation of Moggle titles for
MMOG's
|
|
•
Continuation of tournament
development
|
Our
Revenue Model
We have
not generated any revenues as of the date of this prospectus. We do not
anticipate that any revenues will be generated by us without the sale of the
Shares in this offering. Even upon the sale of all of our Shares and the meeting
of our Platform and MMOG development goals, of which there can be no assurance,
we do not project that any significant revenues will be realized until 2010 at
the earliest. The following sets forth our time line as to type of revenues
which we project and our plans with respect to attaining such
revenues.
Advertising
Revenue
DFC
reports that North America is expected to be far and away the largest market for
online game advertising revenue, accounting for 51% of overall revenue in 2012.
North America online game advertising is forecasted to increase from about $235
million in 2006 to $481 million in 2012, a 104% increase. DFC
also forecasts that Worldwide online game advertising
revenue is expected to grow to $936 million a 175% increase over the
approximate $305 million generated in 2005. By focusing our game Platform
technology to embrace advertising from the outset, we believe we may be well
positioned to sell and deliver in-game advertising in North America and
worldwide.
We are
excited about the potential for advertising revenue driven by gameplay. We plan
to work with game industry ad placement companies to help promote advertising
opportunities within our framework. We intend to include in our Platform support
integration with in game advertising content providers such as IGA, Massive
Incorporated, Game Creative, Jogo Media and other mainstream in game ad content
providers. API level integration will be made available for these platforms.
This will enable game developers to select an in-game provider and be able to
place ad content in the game via standard API's. This will support static,
dynamic and incidental content. The platform will provide an ad
management console for ad providers to manage the content that is pushed to the
games in real time. Depending on the type of API available from the ad
providers, ad metrics will be pushed back to the provider and also be available
to the developer.
We will
provide outlets for three types of advertising:
|
·
Placement Advertisements
|
|
·
In Game Advertising (2
tiers)
|
|
·
Sponsorship Advertising
|
Placement
advertising will be offered where a vendor can place advertisements around a
game on the site that launches it. The advertisements will not have sounds but
may be flash or other types of banner advertizing.
In-game
advertising will be offered on two levels. The lower tier will show a non-moving
image of a company’s logo or message on a billboard or other outlet within the
game. The higher tier will be the incorporation of a company’s products as a
natural part of the game. This is more immersive and we believes we will be able
to charge a premium price for this level of product placement in an online game.
In the example of an online Soccer World Cup tournament, advertisers may
advertise on the team strip for Holland for example. Due to the technology being
developed there is also an opportunity to deliver advertising into a game during
gameplay. This allows a more ad-hoc premium advertising capability for a company
that may wish to drop in an advertisement to a well-profiled group of several
thousand gamers in a certain location or at a tournament. In the example about
of a World soccer tournament it could be an advertisement or offer placed as a
result of one player scoring a hat-trick.
Sponsorship
advertising will be available with online tournaments. This is also a high-level
placement - where the advertising company will have a prime position and
opportunity to deliver promotional offers to tournament players. This real time
advertising feature
,
once developed, would allow for updated promotions and products including
special coupon arrangements for seasonal shopping and products.
Statistics
from Neilsen , DFC Intelligence and many others indicate that time spent by
under 50’s on the internet is taking away from time they would otherwise spend
watching TV. This trend is on the increase and companies that traditionally use
TV as an advertising medium are looking to diversify their advertising spend.
The few Grand Audience events like the Superbowl and the final of American Idol
still attract huge numbers of viewers and as a consequence the price for
advertising is very high. We believe that a current problem with MMOG games and
other online games with respect to converting TV ad dollars to gaming ad dollars
is that there is no concept of an audience – the way an advertiser wants to
define it. On World of Warcraft, for example, its impossible to know who’s on
when and will they be back at the same time slot tomorrow or next week. Moggle
plans to develop its technology and games from the start with the ability to
advertise in mind. Moggle plans to develop games in a manner that
will be attractive to mainstream advertisers looking to diversify from TV and
move into an online medium where they know their customers will be. Moggle
believes that the concept of creating Grand Audience’s will prove very
attractive to advertisers The idea of tournaments is to drive an audience
together at a set time –more closely aligned to the idea of watching a TV show
at a certain time and day, and remembering to be at home in time for the final
of American Idol, which 35 Millions Americans did. For example – for the Grand
Car Race there are many potential advertisers including; Car manufacturers;
Toyota, BMW, Aston Martin, Ferrari etc., tire manufacturers, car magazines
(subscription opportunities), Oil companies; Exxon, Lukoil, Shell etc., beverage
and food companies, sunglasses, oil and lubricants, plus local advertisers in
the cities that are driven through, and hotels and restaurants used along the
way.
MMOG
Subscriptions
DFC
reports that worldwide online game subscription revenue is forecasted to
increase from about $2.6 billion in 2006 to $6.6 billion in 2012, a 153%
increase. By 2012, North America is expected to pass East Asia as the
largest market for online game subscription revenue. North America is forecasted
to increase from about $771 million in 2006 to $2.2 billion in 2011, a 191%
increase. Japan is expected to be the fastest growing market for online game
subscription revenue. Japan is forecasted to increase from about $177 million in
2006 to $807 million in 2012, a 356% increase.
Subscription
revenue includes usage based fees for consumers to play a game online. They can
include metered usage, monthly or even annual subscription fees. The key
determinant of subscription revenue is that the consumer can no longer play the
game once the subscription expires. The Platform architecture to be developed by
Moggle will allow the rapid creation of MMOG’s. The emphasis of a totally online
Platform will make our MMOG’s immediately
available online on a worldwide basis. Moggle plans to release at least one MMOG
title in 2009 and several in 2010. Moggle presently plans to sell
access to the MMOGs on a year subscription basis for around $100 per player. The
pricing of our MMOGs is subject to change due to a variety of factors including
pricing by competitors, the acceptance of our MMOGs in the market
place and other factors. Accordingly we may be required to change our
subscription pricing model.
We intend
to accept traditional forms of payment for subscriptions including credit cards.
Moggle is aware of an aversion to credit cards in many countries outside of the
US, and the likelihood of an audience of players that includes under 18’s. In
effort to reach these players Moggle will also accept the following payment
mechanisms and will remain flexible as new online payment options develop:
Paypal (PayPal is an e-commerce business allowing payments and money transfers
to be made through the Internet. It is owned by Ebay); Cellphones (Some non-US
based MMOG developers have started using this mechanism. Players call a certain
number each month and punch in a code to identify themselves. They then receive
a subscription fee in their monthly cell phone bill. Moggle will work with the
cell phone providers to establish a mutually beneficial arrangement for
promotions and billing) and Game Time Cards (These work in a similar manner to a
prepaid phone and can be sold in retail outlets or online. These also
make excellent gifts for young players).
Moggle
will pay attention to trends in online payments and will also be prepared to use
a micropayment model. The concept with micropayments is that instead of signing
up for a 12 month commitment to play an MMOG, the player will purchase the game
for an upfront fee ( or no fee)and will play without paying for a subscription.
Over time the player will be offered the opportunity to buy assets that can
enhance their gameplay such as maps and weapons for small amounts
($0.50 for a shield for example). The player is not
obliged to buy the assets but to excel in the game it is assumed that they
will. Possible variations on this model include:
·
|
Retail
price paid for game plus Micropayments for assets
|
|
|
·
|
Subscription
Model plus Micropayments for assets
|
|
|
·
|
Free
game plus Micropayements
|
|
|
·
|
Subscription
or Retail for game, player can win assets by skilful
gameplay
|
Digitally
distributed and promotional products
As our
MMOGs gain traction, Moggle may seek to realize revenues from the sale of
digitally distributed products for use in MMOG play as well as products for use
outside of the game. These may include items that make it easier for players to
succeed in the game as well as branded items with respect to a particular
MMOG. Additionally, Moggle will introduce promotional products both
as prizes and as revenue generators. These promotional products may include;
Miniature-scale character models, books and other consumer
products.
Corporate
Game and Media Development
We
believe that our Platform will be well suited for the development of
MMOs and Virtual Worlds. We are designing the Platform
to incorporate proprietary technology which we intend to develop
which we believe will shorten the development time of online games from the
typical industry time of 12 to 36 months to less than six months. The
Platform will be designed to allow MMOG developers to rapidly
create, distribute, monitor and serve on a cost efficient
basis, a truly web based MMOG on a worldwide
basis.
We
believe that our Platform will also provide a framework to
allow Moggle and its licensees the ability to rapidly create and distribute
games based on existing media sources such as movies,
photos, books, TV shows and other sources. We believe that
this will allow publishers, movie studios, and other media producers to rapidly
create promotional and revenue-based games at a fraction of the time and cost
currently available. We also believe that this technology will provide the
ability to rapidly take successful console or PC games and repurpose them to run
online with global access to players. The Platform will also be designed to
provide the ability for individuals or smaller groups to create and
deploy games based on their local environments including college teams, schools
, workplace and other groups.
SALES
AND MARKETING STRATEGY
General
Marketing
Moggle’s
marketing strategy follows a layered approach based upon timed introduction of
our products to the market.. We will plan public relations promotional
activities for Moggle including coverage in broadcast, print and online media
targeting enthusiast, lifestyle and major mainstream outlets.
Lifestyle
Marketing
Lifestyle
marketing has been employed by many successful companies including most recently
Apple. The Apple advertising campaign portrays the Mac as simple and ‘hip’ to
use and the PC as cumbersome. It invites viewers to join in the ‘Mac
Experience’. Many game companies focus their marketing efforts only
on the hardcore gamers and often put off the more casual gamer by portraying the
game as complex and difficult to get involved with unless you are already
spending 50 hours a week playing games. Moggle plans to appeal to the much
larger demographic of the casual user in addition to the hardcore gamer with
separate marketing messages.
Influencer
Targeting and Viral Marketing
We plan
to increase our corporate public relations efforts by establishing relationships
with leading technology consultants, business reporters, gamers and guild
leaders. By attracting guild leaders to Moggle we aim to impress them with our
games and in return they potentially can drive large numbers of subscribers to
our games by virtue of their influence on other members of their guilds. We
recognize the importance of blogging as a reporting outlet and plan to work
closely with the blogging community – particularly the technology bloggers to
get our tournament competitions to the forefront. We believe the
interest that we can drive in Moggle with the release of our early MMOG s late
in 2009 and 2010 will position Moggle well, as we plan the major promotion of
our platform technology in 2010.
Generally,
our marketing plan for products released will include a broad range of media
including, television, print, in-theater, radio, internet advertising and
promotional events. Additionally, to the extent required we will pursue support
by promotional activities such as trailers, posters, pre-sell giveaways at
retail stores, game kiosks at sporting and outdoor events, game demos and
promotions with major consumer brands. We also plan to promote our MMOGs and
Platform technology to retailers by display at select retailer specific trade
shows. Additionally, we plan to conduct print and cooperative retail advertising
campaigns for most titles and prepare a range of promotional sales and marketing
materials to increase awareness among retailers.
Seasonality
The
interactive entertainment software market is highly seasonal, with sales
typically significantly higher during the third quarter of the calendar year,
due primarily to the increased demand for interactive games during the year-end
holiday buying season. We plan to launch promotional packs for our games around
this timeframe to allow consumers to purchase a pre-paid subscription to one or
more of our games for a price range of approx. $100. The pack will also include
a soft gift such as a T-shirt or game play item.
Competition
The
online game platform technology and MMOG industry is intensely competitive. It
is characterized by the continuous introduction of new titles and the
development of new technologies. The business is driven by hit titles, which
requires significant investment in technology, production and marketing.
Competition in the segment is also based on product quality and features, timing
of product releases, brand-name recognition, access to distribution channels,
and effectiveness of marketing and price.
In
general, Moggle will compete in the video game market for the sale of
interactive entertainment software with Sony, Microsoft and Nintendo, each a
large developer and marketers of software for its own console platforms. Each of
these competitors also has the financial resources to withstand significant
price competition and to implement extensive advertising campaigns, particularly
for prime-time television spots. In addition to the manufacturers, we will also
compete with publishers and developers of interactive entertainment
software, such as Activision, Atari, Electronic Arts, LucasArts, Namco, Sega,
THQ, Take-Two Interactive Software, Ubisoft, and Vivendi Games. Some of
our competitors are very large, diversified corporations that have
begun to develop games based upon their own highly recognizable brands, and, as
a result, stand to become more direct competitors. Disney Interactive Studios
recently expanded its internal software game publishing efforts and Viacom has
expanded its efforts in interactive entertainment software
publishing.
Competition in
the MMOG online game segment is also highly competitive
and characterized by frequent
product introductions, new business models and new
platforms. Our competitors in the MMOG industry vary in
size from small companies to very large companies with dominant market shares
and substantial financial resources. The barriers to entry in the online games
segment are significantly less onerous, due to the lack of
the requirement for a specific hardware platform. The game player's
personal computer and a high speed internet
connection serve as the platform. As
the proportion of households with a
broadband connection increases, we expect new
competitors to enter the market and existing competitors to allocate
more resources toward developing online games.
As a result, we expect competition in the online games market segment
to intensify. In addition, we may face stronger competition from console game
companies, such as Sony, Microsoft, Electronic Arts, Nintendo and Sega, many of
which have announced their intention to expand their game services and offerings
over the Internet. For example, Electronic Arts co-developed and launched “FIFA
online,” a sports online game based on its best-selling package sports game
franchise “FIFA” series, with Neowiz in 2006 and recently announced its
investment in Neowiz and further co-development plan for a series of online
games. Many of our competitors have significantly greater financial, marketing
and game development resources than we have. As a result, we may not be able to
devote adequate resources to develop, acquire or license new games, undertake
extensive marketing campaigns, adopt aggressive pricing policies or adequately
compensate our game developers to the same degree as certain of our
competitors.
Our
current and potential competitors in the online games market segment include
major media companies, traditional video game publishing companies, and
companies that specialize in online
games. Competitors in the
MMOG online game segment, include
Electronic Arts, Jagex, Midway, NC Soft, Ankama Games, Sony and
Vivendi. Hits have captured a significant percentage of overall
subscribers and this trend is expected to
continue. Blizzard Entertainment, a division of
Vivendi is the largest competitor in the MMOG market segment with its
Wizard of Warcraft game. As of April 2008, it has
approximately 10,000,000 subscribers or over 62% of the
total subscriber market (1), compared to second
place Jagx's Runescape with 1.2 million subscribers.
The
five biggest MMOG games known to us
as of the date hereof are:
Game
Name
|
Market
Characteristics
|
|
Pricing
|
Subscribers(1)
|
Share(1)
|
|
|
|
|
|
|
|
|
World of Warcraft
|
Unique user
experiences,
|
|
Subscription based
play,
|
10 million
|
62
|
%
|
(www.worldofwarcraft.com)
|
user and respective
teams
|
|
options include month to
month
|
|
|
|
Blizzard
Entertainment
|
can play at their own
pace
|
|
pkg ($14.99 per month);
3
|
|
|
|
(division of Vivendi)
|
|
|
month plan ($13.99 per
month);
|
|
|
|
|
|
|
6 month plan ($12.99 per
month)
|
|
|
|
|
Runescape
|
Ability to develop
skills
|
|
Monthly subscription as
low
|
1.2 million
|
7.5
|
%
|
www.runescape.com
|
with mini games /
villains
|
|
as $5 USD per month
|
|
|
|
Jagex Ltd.
|
added to each quest
|
|
|
|
|
|
|
Lineage/Lineage II
|
Offers range of games
so
|
|
$14 - $15 monthly fee
|
2.1 million
|
12.9
|
%
|
www.lineage.com
|
you are not limited
to
|
|
|
|
|
|
www.lineage2.com
|
specific game play
|
|
|
|
|
|
Ncsoft, Inc.
|
|
|
|
|
|
|
|
Final Fantasy
|
Fantasy world play
combining
|
|
$12.95 per month
|
500,000
|
3.1
|
%
|
www.playonline.com
|
magic, swords, monsters,
where
|
|
|
|
|
|
Square Enix Co. Ltd.
|
players compete individually
or
|
|
|
|
|
|
|
within team
environment
|
|
|
|
|
|
|
Dofus
|
Challenging game play
compels
|
|
$13.95 per month
|
450,000
|
2.8
|
%
|
www.dofus.com
|
players to enter
different
|
|
|
|
|
|
Ankama Games
|
universes and worlds of
fantasy
|
|
|
|
|
|
----------
(1)
Source:MMOGchart.com study version 23.0 released April 2008
Other
successful MMOGs which we are aware of based on internet searches conducted
by the Company include:
East
Asia
|
MMOGs
Lineage/Lineage II games earn $200MM/yearChina MMOGs Fantasy Westward
Journey; World of Legend/Legend of Mir over $100 million a
year. Virtual item games like Kart Rider
booming.
|
Miniclip
|
30+
million users. Consumers: 12-24, male.
|
NeoPets
|
Claiming
over 100 million accounts. Top 10 stickiest site. 80%
sub-17.
|
Guild
Wars
|
3
million players; retail only, free online.
|
Habbo
Hotel
|
Could
be first $100 mln product with digital item.
|
Shockwave
|
18
million users. Club Penguin: 2.6 million users in 1
year.
|
OGame
|
Space
MMOG. 2 million players, primarily in
Germany
|
We will
face significant competition for our Platform technology and our attempts to
market such technologies to third party game developers
and publishers, movie studios, and other media
producers. Several companies have developed, and are in the process
of developing, platforms which allow third parties to rapidly create
MMOG’s and contain other features of our planned Platform such as Icarus Studios
LLC, Multiverse Network, Inc. and Kaneva LLC. The Company’s Platform
will be in competition with these companies and others. In addition portions of
the Company’s planned Platform technologies will be in competition with numerous
companies that have developed and are developing 3D game engines as well as
companies which provide server and back end support for MMOGs. We also will
compete with online casual game and game portal companies such as Instant Action
and the Social Gaming Network as well as others. Many of our competitors have
significantly greater financial, marketing and game development resources than
we have.
As the
online game industry in many of our proposed markets is relatively new and
rapidly evolving, our current or future competitors may compete more
successfully as the industry matures. In particular, any of our competitors may
offer products and services that have significant performance, price, creativity
or other advantages over the Platform and our MMOG(s). These products
and services may significantly effect the demand for the Platform and
our MMOG(s), assuming it is developed. In addition, any of our
current or future competitors may be acquired by, receive investments from or
enter into other strategic relationships with larger, longer-established and
better-financed companies and therefore obtain significantly greater financial,
marketing and game licensing and development resources than we have. Increased
competition in the online game industry in our markets could make it difficult
for us to attract users for the Platform and our MMOG(s). If we are unable to
compete effectively in our principal markets, our business, financial condition
and results of operations could be materially and adversely
affected.
Intellectual
Property
We have
not filed for any patent and/or copyright protection for our Platform, MMOGs
and/or planned products. Presently we intend to rely on trade secret
protection and/or confidentiality agreements with our employees,
customers, business partners and others to protect our intellectual property
rights. Despite certain precautions taken by us, it may be possible for third
parties to obtain and use our intellectual property without authorization. This
risk may be increased due to the lack of any patent and/or copyright
protection. If any of our proprietary rights are misappropriated or
we are forced to defend our intellectual property rights, we will have to incur
substantial costs. Such litigation could result in substantial costs and
diversion of our resources, including diverting the time and effort of our
senior management, and could disrupt our business, as well as have a material
adverse effect on our business, prospects, financial condition and results of
operations. Management will from time to time determine whether applying for
patent and copyright protection is appropriate for us. We have no guarantee
that, if filed, any applications will be granted or, if awarded, whether they
will offer us any meaningful protection from other companies in our business.
Furthermore, any patent or copyrights that we may be granted may be
held by a court to infringe on the intellectual property rights of others and
subject us to awards for damages.
We cannot
be certain that the Platform and our MMOG(s) will not infringe upon patents,
copyrights or other intellectual property rights held by third parties. While we
know of no basis for any claims of this type, the existence of and ownership of
intellectual property can be difficult to verify and we have not made an
exhaustive search of all patent filings. Additionally, most patent applications
are kept confidential for twelve to eighteen months, or longer, and we would not
be able to be aware of potentially conflicting claims that they make. We may
become subject to legal proceedings and claims from time to time relating to the
intellectual property of others in the ordinary course of our business. If we
are found to have violated the intellectual property rights of others, we may be
enjoined from using such intellectual property, and we may incur licensing fees
or be forced to develop alternative technology or obtain other licenses. In
addition, we may incur substantial expenses in defending against these third
party infringement claims and be diverted from devoting time to our business and
operational issues, regardless of the merits of any such claim.
Issues. In addition, we intend to recruit employees from other online
game developers, including certain potential competitors. To the extent these
employees will be used in the development of portions of
the Platform and our MMOG(s) which are similar to the development in
which they were involved at their former employers, we may become subject to
claims that such employees or we have improperly used or disclosed trade secrets
or other proprietary information. If any such claims were to arise in the
future, litigation or other dispute resolution procedures might be necessary to
retain our ability to offer our current and future games, which could result in
substantial costs and diversion of our financial and management resources.
Successful infringement or licensing claims against us may result in substantial
monetary damages, which may materially disrupt the conduct of our business and
have a material adverse effect on our reputation, business, financial condition
and results of operations.
Our
business, the Platform and our MMOG(s) may subject to
increasing regulation of content, consumer privacy, distribution and online
hosting and delivery in the key territories in which we desire to conduct
business. If we do not successfully respond to these regulations, our business
may suffer. Legislation is continually being introduced that may affect both the
content of MMOG(s) and their distribution as well as utilization of
online game platforms. For example, data and consumer protection laws in the
United States and Europe impose various restrictions on web sites. Those rules
vary by territory although the Internet recognizes no geographical boundaries.
Other countries, such as Germany, have adopted laws regulating
content in games transmitted over the Internet that are
stricter than current United States laws. In the United States, the federal and
several state governments are continually considering content restrictions on
products such as ours, as well as restrictions on distribution of such products.
For example, recent legislation has been adopted in several states, and could be
proposed at the federal level, that prohibits the sale of certain games (e.g.,
violent games or those with “M (Mature)” or “AO (Adults Only)” ratings) to
minors. Any one or more of these factors could harm our business by limiting the
proposed features we plan on incorporating into the Platform and MMOG(s), by
limiting the size of the potential market for our products, and by requiring
costly additional differentiation in the Platform and MMOG(s) for different
territories to address varying regulations.
Internet
Websites
We have
secured the rights to the Internet domain name www.
playmoggle.com
. We do not have
the financial resources to fully deploy and market this website at this time. We
intend to more fully develop and market a fully functional, e-commerce website
with the proceeds of this offering. Information on our website is not a part of
this prospectus.
Employees
We have
no other employees other than our three executive officers. Upon the successful
completion of this offering, we intend to expand our current management to
retain skilled directors, officers, and employees with experience relevant to
our business focus. In order to develop and create our Platform, and the
technology and software needed to meet the features and goal we have set for the
Platform, we will need to hire an in house development
team consisting of producers, game designers, software engineers,
artists, animators, scriptwriters, musicians
and songwriters, sound effects and
special effects experts
and game
testers. We intend to hire these employees with the proceeds of this offering.
We may also seek to rely third party work for hire developers ,
artists and other personnel to supplement and support the in-house team that we
will hire. We plan to use international software developers to address different
technologies, languages and cultures and to provide the broadest based expertise
for the online gaming markets. Management shall make the decision as to whether
to use in-house or third party development resources based upon the creative and
technical challenges of the area of development. We may also seek to evaluate
any number of pre-market technologies that would allow Moggle to rapidly develop
its main Platform technology and accelerate our time to market . If
we believe such technologies would assist us in achieving our business plan we
may acquire and/or license such technologies.
As of the
date of this prospectus we have engaged a third party overseas game technology
development company to prepare a demonstration model designed to exhibit certain
basic features of our planned Platform. Upon completion of this offering, we may
continue to utilize the services of such development company to assist with the
further development of the platform. This development company has provided
software development services for entities which our Chairman of the Board has
been associated with for the last seven years.
Property
We do not
own any property, real or otherwise. Our
principle offices are currently located at 111 Presidential Boulevard, Suite
212, Bala Cynwyd, Pennsylvania 19004. We occupy this office, which is leased by
an affiliate of Peter Pelullo, on a rent free basis. Upon successful completion
of this offering we intend to secure our own space for property located in the
Bala Cynwyd or Philadelphia area to serve as
our primary executive and in house Platform
development offices. We may also be required to lease additional space in other
areas to house portions of our development team. We have not yet identified
specific locations which we may lease. Mr. Villa and Mr.
Cimadamore also work from their respective offices in
Switzerland and Philadelphia at
no charge to our company.
We do not
have any investments or interests in any real estate. Our company does not
invest in real estate mortgages, nor does it invest
in securities of, or interests in, persons primarily
engaged in real estate activities.
Legal
Proceedings
We are
not a party to
any pending legal proceedings, nor
are we aware of any governmental authority contemplating any legal proceeding
against us.
DIRECTORS,
EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
Board
of Directors.
Number of
Directors.
Our board of directors currently consists of five
persons. Our bylaws provide that the board of directors may consist of such
number of directors as determined by the Board of Directors from time to
time.
Upon the
sale of the Shares we may seek to add to our
board independent directors who are qualified and willing to serve on
our board. Once we add a sufficient number of independent directors into our
board, we will comply with Securities & Exchange Commission, stock exchange,
and NASDAQ rules regarding board members, committees and other corporate
governance standards. There can be no assurance that we will be successful in
attracting independent directors.
Independent
Directors.
None of our current Directors are “independent,” as
defined in rules promulgated by the Securities & Exchange Commission,
NASDAQ, or various stock exchanges.
Family
Relationships:
There are no family relationships among our officers,
directors, or persons nominated for such positions.
Committees.
Our board of directors currently does not have an audit committee, compensation
committee or any other committee. We are looking for a suitable candidate who
meets the definition of “financial expert” and would be independent, to join our
board of directors and chair our audit committee. We intend to form an audit
committee, compensation committee and other committees of our Board when we
recruit additional independent directors, including a financial expert and other
directors with the experience necessary for audit committee
membership.
Code of
Ethics.
We have not adopted a code of ethics applicable to our
executives, as defined by applicable rules of the SEC. We intend to adopt a code
of ethics after we recruit independent directors and when we do, the code will
be publicly available on our web site at www.playmoggle.com. If we make any
amendments to our code of ethics other than technical, administrative, or other
non-substantive amendments, or grant any waivers, including implicit waivers,
from a provision of our code of ethics to our chief executive officer, chief
financial officer, or certain other finance executives, we will disclose the
nature of the amendment or waiver, its effective date and to whom it applies on
our web site at www.playmoggle.com or in a report on Form 8-K filed with the
SEC.
Compensation for
Board of Directors:
Currently members of the Board of Directors do not
receive compensation for their services as Board members, except for Mario
Gabbrelli who receives the sum of $5,000 per month. Upon sale of the
Shares in this Offering the Company may adopt a policy which will compensate
existing and/or new board members . Board members may
receive additional compensation for participating in the
Committees. The amount of any compensation paid to board members
and/or committee members will be set and approved by the board based
on the Board’s review of compensation paid by companies which are similarly
situated to the Company.
Our
executive officers and directors and their respective ages as of the date of
this prospectus are as follows:
Directors:
Name
|
Age
|
Jo
Webber, Chairman
|
44
|
Alfredo
Villa
|
47
|
Peter
Pelullo
|
56
|
Ernest
Cimadamore
|
46
|
Mario
Gabbrelli
|
66
|
Fausto
Paparelli
|
63
|
Executive
Officers:
Name
|
Age
|
Offices
|
Alfredo
Villa
|
47
|
President,
CEO
|
Ernest
Cimadamore
|
46
|
CFO,
Secretary
|
Peter
Pelullo
|
56
|
Director
of Corporate Development
|
Set forth
below is a brief description of the background and business experience of our
executive officers and directors.
Jo
Webber Chairman
of the Board since 2008
Jo Webber
is an experienced software executive who has spent her career providing software
technology to many corporations. She is presently the CEO of Energy Solutions,
a provider of complex software solutions for the worlds’ major energy
companies. Prior to joining Energy Solutions in 2006, Dr. Webber served as
president and CEO of InnaPhase Corporation, a company which
supplied laboratory information management systems to the
pharmaceutical and biotechnology markets. When the company was sold to Thermo
Electron in 2004, she became vice president of Thermo Informatics. She earned a
doctorate in quantum physics and a Bachelor of Science degree in applied
chemistry from the University of Nottingham Trent in the United Kingdom in 1986
and 1990respectively. Dr. Webber is a Chartered Chemist and a Fellow of the
Royal Society of Chemistry. She serves on the boards of Maxwell Systems, a
provider of construction accounting software applications, and Octagon Research,
a clinical R&D software and services provider. Ms Webber may be deemed to be
a promoter of the Company.
Alfredo
Villa President,
Chief Executive Officer and Board Members since 2008
Presently,
Mr. Villa is a board member and partner of Gabbrielli & Associati
in Milan, Italy, a financial consulting company. Mr. Villa is the principal
shareholder of 3D Financial Corporation Limited, the
founding shareholder of the Company. Since January 2000, Mr. Villa
has been a director of Oranco, Inc., a public company which is engaged in
seeking and investigating the potential acquisition of assets,
properties or businesses. Mr. Villa is also a director of BrainSpark, Ltd. and
Mediapolis SpA and RCF Research, Consulting & Forcasting SA. He
co-founded Givigest Fiduciaria SA, a Swiss financial services company and SCF
SA, a financial consulting firm offering asset management
services, both of which entities were sold in 2001. He is a
‘Chartered Market Technician qualified by Market Technicians
Association in New York,, as well as an authorized Financial & Commercial
Fiduciary in the Swiss Canton of Ticino. Mr. Villa graduated with a degree in
Economics from University of Geneva, Switzerland Mr. Villa’s career started at
Banca della Svizzera Italiana as currency option dealer, and then joined
Soginvest Banca (CIAL Group). Mr. Villa is also Chairman of “Fondazione
Settembre Onlus” and VP of “Homes for Hope” Charities. Mr. Villa may be deemed
to be a promoter of the Company.
Ernest
Cimadamore Secretary
and Chief Financial Officer of the Corporation since 2008
Mr.
Cimadamore has over 25-years experience in the entertainment industry. Since
2003 he has been a co-owner of Pep-Soul Entertainment a Philadelphia
based music and entertainment company. From 2003 through 2006 Mr. Cimadamore
served as the secretary to TriMedia Entertainment Group, a publicly traded
company where he was also the president of their music division. . Mr.
Cimadamore has represented independent music companies in connection with
multiple gold and platinum artist projects for numerous major record
companies, including Atlantic, Elektra, Sony, Warner Bros. and Island. Over his
25 years in the music industry he has successfully worked in the areas of
operations, distribution, promotion, sales and marketing. Mr.
Cimadamore may be deemed to be a promoter of the
Company.
Peter
S.
Pelullo Board
Member and Director, Corporate Development since 2008
Peter S.
Pelullo, has been an entrepreneur for the past 20 years. Mr. Pelullo is
currently the principal shareholder of International Corporate Management, Inc.
a private company which provides consulting services to American companies
seeking to develop and/or expand their presence in the European marketplace. Mr.
Pelullo is currently an owner and employee of 3D Financial Corp. Limited. He has
extensive experience in the music entertainment and technology industries where
he has established companies in both domestic and international markets. Mr.
Pelullo has significant experience in corporate finance, strategic planning,
cash flow management and international business development. Mr.
Pelullo may be deemed to be a promoter of the Company.
Mario
Gabbrielli
Board Member since 2008
Mario
Gabbrielli is the Chairman and Managing partner of Gabbrielli & Associates.
He received an Economics and Business degree from the University Cattolica of
Milan Mr. Gabbrielli was the Chief Financial Officer of the Olivetti and ENI
Groups and the Managing Director of Agricola Finanziaria, BNI, Gestioni SGR and
Investimenti SIM. He is a member of the Advisory Council of the National
Association of Accounting and Financial Managers. Mr. Gabrielli is registered in
the Roll of Official Auditors (Revisori Contabli) and he is an auditor of Fitch
Italia SPA.
Fausto
Paparelli Board
Member since 2008
Mr.
Paparelli served in various capacities for BSI Spa in Lugano for in excess of 30
years. BSI was founded in 1873 in Lugano as Banca della Svizzera Italiana,
Presently BSI is an institution that specializes in asset management and related
services for private and institutional clients. During Mr. Papareli’s employment
with BSI he was responsible for the development of BSI Lugano’s
foreign exchange department and established FOREX dealing desks in Lugano,
Zurich, Geneva, New York and Nassau Mr. Paparelli also developed BSI Lugano’s
gold trading desk and provided private banking and corporate financing services
to BSI Lugano’s clients. In June 2006, Mr. Paparelli, at the age of 61, retired
his position with BSI. Mr. Paparelli has served as a member of the Kommission
fur Devisehandel of the Swiss Banking Association. .
Term
of Office
Our
Directors are appointed for an initial term of one year or until removed from
office in accordance with our bylaws. Our officers are appointed by our board of
directors and hold office until removed by the board or the Shareholders of the
Company. We may have staggered terms when the number of directors
increase to seven or more.
Significant
Employees
We have
three significant employees: Alfredo Villa, who serves as our President and
CEO, Ernest Cimadamore, who serves as our CFO and Secretary and Peter Pelullo
who serves as our Director of Corporate Development. We have written employment
agreements with these persons, the key provisions of which are described in the
Executive and Director Compensation section set forth below.
The
following table sets forth information concerning the annual and long-term
compensation for services in all capacities to the Company for the period from
February 11, 2008 (inception) to June 30, 2008 of the Chief Executive Officer
and each other executive officer of the Company. Peter Pelullo is the
only executive officer whose annual salary and bonus for the period
from February 11, 2008 (inception) to June 30, 2008, exceeded
$100,000.
Summary
Executive Compensation Table
Name
and Principal Position
|
Period
ended
June 30,
|
|
Salary
($)
|
|
Stock
Awards
($)
|
|
Option
Awards
($)
|
|
|
All
other
Compensation
($)
|
|
Total
($)
|
|
|
|
Alfredo
Villa ,President & CEO
|
2008
|
|
|
0
|
(1)
|
|
|
|
71,871
|
(2)
|
|
|
|
|
$
|
71,871
|
|
Ernest
Cimadamore , CFO
|
2008
|
|
|
0
|
(3)
|
|
|
$
|
8,825
|
(4)
|
|
$
|
7,500
|
|
$
|
16,325
|
|
Peter
Pelullo, Director of Corporate Development
|
2008
|
|
|
0
|
(5)
|
|
|
|
197,645
|
(6)
|
|
|
|
|
$
|
197,645
|
|
Alfredo Villa
(1) In
May 2008 the Company entered into three year employment agreement with Alfredo
Villa as President and Chief Executive Officer (the “Villa Agreement”). The
Villa Agreement provides for the payment of an annual salary to Mr. Villa of
$200,000 commencing at such time as the Company raises a minimum of $5,000,000
in equity capital. Under the Villa Agreement Mr. Villa is entitled to (i)
receive discretionary bonuses as declared by the Board of Directors;
(ii) reimbursement of reasonable business expenses ; (iii) receive
five (5) year stock options to purchase 1,000,000 shares of the Company’s common
stock at a price of $.04 per share; (iv) participate in the Company’s benefit
programs which are available to similarly situated employees; and (v)
two (2) weeks paid vacation and two (2) days paid sick leave per
calendar year. The Villa Agreement contains prohibitions on Mr. Villa competing
with the Company, soliciting Company personnel and/or disclosing
confidential information about the Company. The Villa Agreement also provides
that all intellectual property developed and/or created by Mr. Villa while he is
employed with the Company shall be the property of the Company. In the event the
Company terminates Mr. Villa’s employment without cause, as defined in the Villa
Agreement, the Company shall be required to pay Mr. Villa the salary required
under the Villa Agreement as if he remained an employee throughout the term of
the Agreement.
(2) The
Black Scholes option pricing model was used to calculate the fair value of the
1,000,000 options granted under the Villa Agreement. For accounting purposes,
the Company will recognize compensation expense of $71,871 related to these
stock options. The following assumptions were used in the fair value
calculations:
Risk
free rate – 3.3%
Expected term – 5 years
Expected volatility of stock 51.8%
Expected dividend yield – 0%
Ernest
Cimadamore
(3) In
May 2008 the Company entered into three year employment agreement with Ernest
Cimadamore as Secretary and Chief Financial Officer (the “Cimadamore
Agreement”). The Cimadamore Agreement provides for the payment of an annual
salary to Mr. Cimadamore of $75,000 commencing at such time as the Company
raises a minimum of $5,000,000 in equity capital. Under the Cimadamore Agreement
Mr. Cimadamore is entitled to (i) receive discretionary bonuses as declared by
the Board of Directors; (ii) reimbursement of reasonable business
expenses ; (iii) receive five (5) year stock options to purchase 500,000 shares
of the Company’s common stock at a price of $.04 per share; (iv) participate in
the Company’s benefit programs which are available to similarly situated
employees; and (v) two (2) weeks paid vacation and two
(2) days paid sick leave per calendar year. The Cimadamore Agreement
contains prohibitions on Mr. Cimadamore competing with the Company, soliciting
Company personnel, and/or disclosing confidential information about
the Company. The Cimadamore Agreement also provides that all intellectual
property developed and/or created by Mr. Cimadamore while he is employed with
the Company shall be the property of the Company. In the event the Company
terminates Mr. Cimadamore’s employment without cause, as defined in the
Cimadamore Agreement, the Company shall be required to pay Mr. Cimadamore the
salary required under the Cimadamore Agreement as if he remained an employee
throughout the term of the Agreement
(4) The
Black Scholes option pricing model was used to calculate the fair value of the
500,000 options granted under the Cimadamore Agreement. For accounting purposes,
the Company recognized compensation expense of $8,825 related to these
stock options. The following assumptions were used in the fair value
calculations:
Risk
free rate – 2.5%
Expected term – 5 years
Expected volatility of stock 51.8%
Expected dividend yield – 0%
Peter
Pelullo.
(5) In
May 2008 the Company entered into three year employment agreement with Peter
Pelullo as director of corporate development (the “Pelullo
Agreement”). The Pelullo Agreement provides for the payment of an annual salary
to Mr. Pelullo of $180,000 commencing at such time as the Company raises a
minimum of $5,000,000 in equity capital. Under the Pelullo Agreement
Mr. Pelullo is entitled to (i) receive discretionary bonuses as declared by the
Board of Directors; (ii) reimbursement of reasonable business
expenses ; (iii) receive five (5) year stock options to purchase 2,750,000
shares of the Company’s common stock at a price of $.04 per share; (iv)
participate in the Company’s benefit programs which are available to similarly
situated employees; and (v) two (2) weeks paid vacation and two
(2) days paid sick leave per calendar year. The Pelullo Agreement
contains prohibitions on Mr. Pelullo competing with the Company, soliciting
Company personnel, and/or disclosing confidential information about
the Company. The Pelullo Agreement also provides that all intellectual property
developed and/or created by Mr. Pelullo while he is employed with the Company
shall be the property of the Company. In the event the Company terminates Mr.
Pelullo’s employment without cause, as defined in the Pelullo Agreement, the
Company shall be required to pay Mr. Pelullo the salary required under the
Pelullo Agreement as if he remained an employee throughout the term of the
Agreement
(6) The
Black Scholes option pricing model was used to calculate the fair value of the
2,750,00 options granted under the Pelullo Agreement. For accounting purposes,
the Company will recognize compensation expense of $197,645 related to
these stock options. The following assumptions were used in the fair value
calculations:
Risk
free rate – 3.3%
Expected term – 5 years
Expected volatility of stock 51.8%
Expected dividend yield – 0%
Director
Compensation
Name
|
|
Fees
Earned as Director
Period
Ended
June 30,
2008
|
|
|
Stock
Awards
|
|
|
Option
Awards
|
|
|
All
other compensation
|
|
|
Total
|
|
|
|
Alfredo
Villa
|
|
|
0
|
|
|
|
0
|
|
|
|
|
(1)
|
|
|
|
(1)
|
|
$
|
0
|
|
Ernest
Cimadamore
|
|
|
0
|
|
|
|
0
|
|
|
|
|
(2)
|
|
|
|
(2)
|
|
|
0
|
|
Peter
Pelullo
|
|
|
0
|
|
|
|
0
|
|
|
|
|
(3)
|
|
|
|
(3)
|
|
|
0
|
|
Jo
Webber
|
|
|
0
|
|
|
|
0
|
|
|
|
52,950
|
(4)
|
|
|
|
(4)
|
|
|
52,95
|
|
Mario
Gabbrielli
|
|
|
0
|
|
|
|
0
|
|
|
|
89,838
|
(5)
|
|
|
|
(5)
|
|
|
89,838
|
|
Fausto
Paparelli
|
|
|
0
|
|
|
|
0
|
|
|
|
(36,113)
|
(6)
|
|
|
|
(6)
|
|
$
|
36,113
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(1)
See Notes 1 and 2 to the Executive Compensation Table set forth
above.
|
|
(2)
See Notes 3 and 4 to the Executive Compensation Table set forth
above.
|
|
(3)
See Notes 5 and 6 to the Executive Compensation Table set forth
above.
|
|
(4)
Effective as of March 2008, Ms. Webber entered into a three year
consulting agreement with the Company (the “Webber Agreement”). The Webber
Agreement provides that Ms. Webber will provide consulting services to the
Company with respect to (1) analyzing and evaluating the proposed
business plan of the Company (2) analyzing and evaluating the capital
requirements needed to pursue the Company’s business plan;
(3) evaluating potential business partnerships (4) providing advice
regarding business development (5) providing advice in connection with the
software and programming tasks required in order to develop the Company’s
online gaming platform and games to be developed for such platform and (6)
other services as requested by the Company. Under the Webber Agreement, Ms
Webber received five (5) year options to purchase 3,000,000
shares of the Company’s common stock at ant exercise price on $.04 per
share. Ms. Webber is entitled to reimbursement of expenses incurred in
connection with her work on behalf of the Company. The Webber Agreement
contains prohibitions on Ms. Webber disclosing
confidential information about the Company and provides that
all intellectual property developed and/or created by Ms.
Webber in the course of her performing services
for the Company shall be the property of the
Company. The Black Scholes option pricing model was used to
calculate the fair value of the 3,000,000 options granted under the Webber
Agreement. For accounting purposes, the Company recognized compensation
expense of $52,950 related to these stock options. The following
assumptions were used in the fair value
calculations:
|
Risk
free rate – 2.5%
Expected term – 5 years
Expected volatility of stock 51.8%
Expected dividend yield – 0%
|
(5)
In June 2008 Mr. Gabbrielli was appointed as a member of the
Company’s Board of Directors. Mr. Gabriellei will receive the sum of
$5,000 per month for services rendered as a Director and has been issued
Options to purchase 1,250,000 shares of Common Stock of the Company. These
Options have afive (5) year term and are exercisable at a price
of $.04 per share. . The Black Scholes option pricing model was
used to calculate the fair value of the 1,250,000 options granted to Mr.
Gabbrielli. For accounting purposes, the Company will recognize
compensation expense of $89,838 related to these stock options. The
following assumptions were used in the fair value
calculations:
|
Risk
free rate – 3.3%
Expected term – 5 years
Expected volatility of stock 51.8%
Expected dividend yield – 0%
|
(6)
In June 2008 Fausto Paparelli was appointed as a member
of the Company’s Board of Directors. Mr. Paparelli has been
issued Options to purchase 500,000 shares of Common Stock of the Company.
These Options have a five (5) year term and are exercisable at
a price of $.04 per share. . The Black Scholes option pricing
model was used to calculate the fair value of the 500,000 options granted
to Mr. Paparelli For accounting purposes, the Company will
recognize compensation expense of $36,113 related to these stock
options. The following assumptions were used in the fair value
calculations:
|
Risk
free rate – 3.7%
Expected term – 5 years
Expected volatility of stock 51.8%
Expected dividend yield – 0%
Outstanding Equity Awards
At June 30,
2008
As
of March 3, 2008, the Company adopted an Equity Incentive plan for
the grant of options intended to qualify as “incentive stock options” among
others. The total number of shares of common stock reserved for issuance under
the plan is 25,000,000 shares subject to adjustment in the event of stock split,
dividend, recapitalization or other similar capital change. The following sets
forth Options issued under the plan as of June 30, 2008. All of the Options set
forth below are fully vested and may be exercised at any time.
|
#
of Options
|
Exercise
|
|
Options
|
Name
|
Issued
|
Price
|
Expiration
|
Exercised
|
Jo Webber
|
3,000,000
|
$.04 per share
|
March 2013
|
|
Pradeep Pittycheria
|
1,000,000
|
$.04 per share
|
March 2013
|
|
Ernest Cimadamore
|
500,000
|
$.04 per share
|
March 2013
|
|
Michael Forte
|
250,000
|
$.04 per share
|
March 2013
|
|
Jacob Der Hagopian
|
3,000,000
|
$.04 per share
|
March 2013
|
|
Michele Wilde
|
50,000
|
$.04 per share
|
March 2013
|
|
Robert Sannelli
|
500,000
|
$.04 per share
|
March 2013
|
500,000
|
Anthony Collura
|
350,000
|
$.04 per share
|
March 2013
|
|
Louis Cambria
|
50,000
|
$.04 per share
|
March 2013
|
|
Jeremy Zevin
|
50,000
|
$.04 per share
|
March 2013
|
|
Subsequent
to March 31, 2008 the Company issued 2,750,000 options to Peter Pelullo,
1,000,000 options to Alfredo Villa, 1,250,000 options to Mario
Gabbrielli and 500,000 options to Fausto Paparelli. These Options are
exercisable at a price of $.04 per share, expire in June 2013 and are fully
vested. In addition, in June 2008, the Company issued to Dott. Paulito
Boaretto options to purchase 250,000. These options expire
in June 2013. Dott. Boaretto’s options were issued in connection with a
Consulting Agreement pursuant to which Dott. Boaretto agreed to serve as a
financial consultant to the Company.
As
at June 30, 2008 , a total of 14,000,000 options
respectively were outstanding under the Equity Incentive plan.
500,000 previously issued Option have been exercised. As of June 30,
2008 the balance of available options for further issuance was
10,500,000.
SECURITY
OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The
following table sets forth information regarding the beneficial ownership of the
shares of the Common Stock (the only class of shares issued by the Company) as
of August 12, 2008 , by (i) each person known by the Company to be the
beneficial owner of more than five percent of the Company’s outstanding shares
of Common Stock, (ii) each director of the Company, (iii) the executive officers
of the Company, and (iv) by all directors and executive officers of the Company
as a group, prior to and upon completion of this Offering. Each person named in
the table has sole voting and investment power with respect to all shares shown
as beneficially owned by such person. For purposes of this table, ‘‘beneficial
ownership’’ is determined in accordance with Rule 13d-3 under the Securities
Exchange Act of 1934, pursuant to which a person or group of persons is deemed
to have ‘‘beneficial ownership’’ of any common shares that such person has the
right to acquire within 60 days after the date of this prospectus. For purposes
of computing the percentage of outstanding Moggle, Inc. common shares held by
each person or group of persons named above, any shares that such person or
persons has the right to acquire within 60 days after the date of this
prospectus are deemed to be outstanding but are not deemed to be outstanding for
the purpose of computing the percentage ownership of any other person.
Accordingly all percentages are calculated based upon a total number of
33,285,716 shares of Common Stock outstanding as of August 12, 2008, plus, in
the case of the individual or entity for which the calculation is made, that
number of options or warrants owned by such individual or entity that are
currently exercisable or exercisable within 60 days. Unless otherwise indicated
the mailing address for each person in the table is the Company’s
address.
|
|
Amount and
|
|
Percentage of
|
|
Percentage
Outstanding
|
|
|
Nature of
|
|
Outstanding
|
|
After Offering
|
Name and Address of Beneficial
Owner
|
|
Beneficial Owner
|
|
Common stock
|
|
Assuming Maximum Sold
|
|
3D Financial Corp Limited
(1)
|
|
|
|
|
|
|
3/Floor
228 Queen’s Road
East
|
|
|
|
|
|
|
Wanchai, Hong
Kong
|
|
2,500,000
|
|
7.5
|
|
5.5
|
|
Peter Pelullo
(2)
|
|
6,850,000
|
|
17.9
|
|
13.7
|
|
Alfredo Villa
(3)
|
|
5,100,000
|
|
14
|
|
10.5
|
|
Jo Webber
(4)
|
|
7,100,000
|
|
18.5
|
|
14.1
|
|
Ernest Cimadamore
(5)
|
|
500,000
|
|
1.5
|
|
1.1
|
|
Capital Growth Trust
(6)
|
|
|
|
|
|
|
29 Otis
Street
|
|
|
|
|
|
|
Cambridge, MA
02141
|
|
3,000,000
|
|
8.5
|
|
6.3
|
|
John Tripodi
(7)
|
|
|
|
|
|
|
2300 S. 22
nd
Street
|
|
|
|
|
|
|
Philadelphia, PA
19145
|
|
5,185,716
|
|
14.2
|
|
10.7
|
|
Mario Gabbrielli
(8)
|
|
|
|
|
|
|
Via Angelo Bassini
AS
|
|
|
|
|
|
|
I-24128
Bergamo
|
|
1,250,000
|
|
3.6
|
|
2.7
|
|
|
|
|
|
|
|
Jacob Der Hagopian
(9)
|
|
|
|
|
|
|
PO Box 354
|
|
|
|
|
|
|
Moorestown, NJ
08057
|
|
3,000,000
|
|
8.3
|
|
6.2
|
|
Pradeep Ittycheria
(10)
|
|
|
|
|
|
|
14018 Fallon Heights
Drive
|
|
|
|
|
|
|
Cypress, TX
77429
|
|
2,714,287
|
|
7.7
|
|
5.7
|
|
EFM Associates
(11)
|
|
|
|
|
|
|
2016 Waterloo
Road
|
|
|
|
|
|
|
Berwyn, PA
19312
|
|
3,000,000
|
|
8.5
|
|
6.3
|
|
|
|
|
|
|
|
Allevamento
Cristal Sel (12)
Via
Novara 31
20151
Milano
|
|
2,500,000
|
|
7.5
|
|
5.5
|
|
|
|
|
|
|
|
Fausto
Paparelli
(13)
Carasole
6535
Roveredo
(GR) Switzerland
|
|
500,000
|
|
1.5
|
|
1.1
|
|
|
|
|
|
|
|
All
Executive Officers
Directors as a Group
(14)
|
|
21,300,000
|
|
43.8
|
|
35.2
|
__________________________
(1)
3D
Financial Corp Limited (“3D”) is owned Alfredo Villa and Peter Pelullo. Does not
reflect securities owned by Messrs. Villa and Pelullo individually.
(2)
Includes 2,000,000 shares of Common Stock, 2,000,000 shares
underlying warrants exercisable at $.04 per share, 100,000 shares
underlying warrants exercisable at $.75 per share and 2,750,000 shares
underlying options exercisable at $.04 per share. Does not reflect
2,500,000 shares owned by 3D.
|
(3)
Includes 2,000,000 shares of Common Stock, 2,000,000 shares
underlying warrants exercisable at $.04 per share, 100,000 shares
underlying warrants exercisable at $.75 per share and 1,000,000 shares
underlying options exercisable at $.04 per share. Does not reflect
2,500,000 shares owned by 3D.
|
(4)
Includes 2,000,000 shares of Common Stock, 2,000,000 shares
underlying warrants exercisable at $.04 per share, 100,000 shares
underlying warrants exercisable at $.75 per share and 3,000,000 shares
underlying options exercisable at $.04 per
share.
|
(5)
Reflects 500,000 shares underlying options exercisable at $.04 per
share.
|
(6)
Includes 1,000,000 shares of Common Stock, 2,000,000 shares
underlying warrants exercisable at $.04 per share. . The trustee of
Capital Growth Trust is Vicki
Appel.
|
(7)
Includes 2,000,001 shares of Common Stock, 3,142,858 shares
underlying warrants exercisable at $.04 per share, and 42,857 shares
underlying warrants exercisable at $.75 per
share.
|
(8)
Reflects 1,250,000 shares underlying options exercisable at $.04
per share.
|
(9)
Reflects 3,000,000 shares underlying options exercisable at $.04
per share.
|
(10)
Includes 571,429
shares of Common Stock, 1,142,858 shares underlying warrants exercisable
at $.04 per share and 1,000,000 shares underlying options
exercisable at $.04 per share.
|
(11)
Includes 1,000,000
shares of Common Stock, and 2,000,000 shares underlying warrants
exercisable at $.04 per share. EFM Associates is
controlled by Gary McCarthy, Herb Fineberg and
Bernard Eisen..
|
(12)
Allevamento Cristal Sel is controlled by Cristina Uccelli. Mrs. Ucelli
also controls NADAV BV, a company that owns 1,600,000 shares of Common
Stock of the Company, which shares are not included in the above
table.
|
(13)
Reflects 500,000 shares underlying options exercisable at $.04 per
share.
|
(14)
Includes securities
owned by Alfredo Villa, Jo Webber, Peter Pelullo, Ernest Cimadamore ,Mario
Gabbrelli and Fausto Paparelli. Does not reflect 2,500,000 shares owned by
3D.
|
2008
Equity Incentive Plan
We
adopted our 2008 Stock Option Plan as of March 3, 2008. The 2008 plan
provides for the grant of options intended to qualify as “incentive stock
options,” and options that are not intended to so qualify or “nonstatutory stock
options”. The total number of shares of common stock reserved for issuance under
the 2008 plan is 25,000,000 shares, subject to adjustment in the event of stock
split, stock dividend, recapitalization or similar capital change. At June
30, 2008 options to purchase 8 14,000,000 shares of our common stock
respectively were outstanding under the 2008 plan.
The plan
is administered by our Board of Directors, which selects the eligible persons to
whom options or stock awards shall be granted, determines the number of shares
subject to each option or stock award, the exercise price therefore and the
periods during which options are exercisable, interprets the provisions of the
2008 plan and, subject to certain limitations, may amend the 2008 plan. Each
option or stock award the grantee. Grants may be made under the 2008 plan to
employees (including officers) and directors of the Company as
well as to certain consultants and advisors.
The
exercise price for incentive stock options granted under the 2008 plan is
required to be no less than the fair market value of the common stock on the
date the option is granted, except for options granted to 10% stockholders,
which are required to have an exercise price of not less than 110% of the fair
market value of the common stock on the date the option is granted. Incentive
stock options granted under the 2008 plan have a maximum term of 10 years,
except for option grants to 10% stockholders, which are subject to a maximum
term of 5 years. Non-statutory stock options granted under the 2008 plan have a
term determined by the Board of Directors.
Reports
to Stockholders
We intend
to furnish our stockholders with annual reports containing audited financial
statements as soon as practical after the end of each fiscal year. Our fiscal
year ends December 31.
Transfer
Agent
We intend
to appoint a transfer agent for our common stock before this registration
statement becomes effective.
CERTAIN
RELATIONSHIPS AND INTERESTED TRANSACTIONS
In
connection with the formation of the Company, 3D Financial Corporation, Ltd.
(“3D”) purchased 19,000,000 shares of the Company’s common stock for
an aggregate price of $19,000. 3D is a Hong Kong based company which is owned by
Alfredo Villa, the Company’s President, Chief Financial Officer and a Director
and Peter Pelullo, the Company’s director of Corporate development and a Board
member. Subsequently 3D transferred a total of 16,500,000 shares to
other parties.
During
the period from the Company’s formation through June 26, 2008 Alfredo Villa
individually purchased, for an aggregate purchase price of
$70,000, 2,000,000 shares of the Company’s common stock , warrants to
purchase 2,000,000 additional shares of Common Stock exercisable at a price of
$.04 per share and warrants to purchase 100,000 shares at a price of $.75 per
share.
During
the period from the Company’s formation through June 26, 2008 Peter Pelullo
individually purchased, for an aggregate purchase price of $70,000, 2,000,000
shares of the Company’s common stock , warrants to purchase 2,000,000 additional
shares of Common Stock exercisable at a price of $.04 per share and warrants to
purchase 100,000 shares at a price of $.75 per share.
During
the period from the Company’s formation through June 26, 2008 Jo Webber, the
Chairman of the Board of the Company and a consultant to the
Company, individually purchased, for an aggregate purchase
price of $70,000, 2,000,000 shares of the Company’s common stock ,
warrants to purchase 2,000,000 additional shares of Common Stock exercisable at
a price of $.04 per share and warrants to purchase 100,000 shares at a price of
$.75 per share.
Alfredo
Villa, Ernest Cimadamore and Peter Pelullo have entered into employment
agreements with the Company as the Company’s President and Chief Executive
Officer, Secretary and Chief Financial Officer and Director of Corporate
Development, respectively. The material terms of these employment agreements are
described in the Executive and Director Compensation section of this Prospectus.
Jo Webber has entered into a consulting agreement with the Company, the material
terms of which are described in the Executive and Director Compensation section
of this Prospectus.
As
detailed in the Executive and Director Compensation section of this prospectus,
the Company has issued options to its officers and directors to purchase an
aggregate of 9,000,000 shares of t\he Company’s Common
Stock.
From
inception through the date of this Prospectus, the Company has utilized offices
leased by affiliates of certain of the Company’s board members without charge.
There are no commitments for any operating or capital leases for any Company
offices.
Our
authorized capital stock consists of 150,000,000 shares of Common Stock, with a
par value of $0.0001 per share and 2,000,0000 shares of preferred stock with a
par value of $0.0001 per share . As of August 12, 2008 there were 33,285,716
shares of our Common Stock issued and outstanding. As of August 12,
2008 there were warrants to purchase an additional 14,950,002 shares of common
stock outstanding and options to purchase an additional
14,000,000 shares of common stock outstanding. Accordingly assuming
all outstanding warrants and options were exercised as of June 26, 2008, the
Company would have outstanding 62,235,718 shares. No preferred stock
has been issued. As of June 26, 2008 our shares are held by
23 stockholders of record.
Common
Stock
Our
Common Stock is entitled to one vote per share on all matters submitted to a
vote of the stockholders, including the election of directors. Except as
otherwise required by law, the holders of our Common Stock will possess all
voting power. Generally, all matters to be voted on by stockholders must be
approved by a majority of the votes entitled to be cast by all shares of our
Common Stock that are present in person or represented by proxy. Holders of our
Common Stock representing fifty percent (50%) of our capital stock issued,
outstanding and entitled to vote, represented in person or by proxy, are
necessary to constitute a quorum at any meeting of our stockholders. A vote by
the holders of a majority of our outstanding shares is required to effectuate
certain fundamental corporate changes such as liquidation, merger or an
amendment to our Articles of Incorporation. Our Articles of Incorporation do not
provide for cumulative voting in the election of directors.
The
holders of shares of our Common Stock will be entitled to such cash dividends as
may be declared from time to time by our board of directors from funds available
therefore.
Upon
liquidation, dissolution or winding up, the holders of shares of our Common
Stock will be entitled to receive pro rata all assets available for distribution
to such holders.
In the
event of any merger or consolidation with or into another company in connection
with which shares of our Common Stock are converted into or exchangeable for
shares of stock, other securities or property (including cash), all holders of
our Common Stock will be entitled to receive the same kind and amount of shares
of stock and other securities and property (including cash).
Holders
of our Common Stock have no pre-emptive rights, no conversion rights and there
are no redemption provisions applicable to our Common Stock.
Preferred
Stock
No
shares of our preferred stock are outstanding as of the date of this prospectus
.Our board of directors is empowered, to cause up to 2,000,000 shares of our
preferred stock to be issued from time to time in one or more series, with the
numbers of shares of each series and the designations, preferences and relative,
participating, optional, dividend and other special rights of the shares of each
such series and the qualifications, limitations, restrictions, conditions
and other characteristics thereof as fixed by our board
of directors. Among the specific matters that may be determined by our board of
directors are:
the
designation of each series;
the
number of shares of each series;
the rate
of dividends, if any;
whether
dividends, if any, will be cumulative or noncumulative;
the terms
of redemption, if any;
the
rights of the series in the event of any voluntary or involuntary liquidation,
dissolution or winding-up of the affairs of our company;
rights
and terms of conversion or exchange, if any;
restrictions
on the issuance of shares of the same series or any other series, if any;
and
voting
rights, if any.
We
have no present plans to issue any shares of preferred stock. The ability of our
board of directors to issue preferred stock without stockholder approval could
have the effect of delaying, deferring or preventing a change in control of us
or the removal of our existing management.
Dividend
Policy
We have
never declared or paid any cash dividends on our Common Stock. We currently
intend to retain future earnings, if any, to finance the expansion of our
business. As a result, we do not anticipate paying any cash dividends in the
foreseeable future.
Share
Purchase Warrants
Prior
to this offering, we have issued warrants to purchase an
aggregate of 14,950,002 shares of our Common Stock. These warrants include
warrants exercisable for the purchase of 14,285,716 shares of Common
stock that have an exercise price of $.04 per share and expire in 2011 and
warrants for the purchase of 664,286 shares of Common Stock that have an
exercise price of $.75 per share and expire in 2011.
Options
As of JAugust 12, 2008
we have outstanding options to purchase 14,000,000 shares of our
Common Stock. 13,750,000 of these Options are exercisable at $.04 per share and
250,000 are exercisable at $.75 per share. All of the Options expire in 2013 and
were issued in accordance with the terms of our 2008 Equity Incentive
Plan.
Convertible
Securities
We have
not issued and do not have outstanding any securities convertible into shares of
our Common Stock or any rights convertible or exchangeable into shares of our
Common Stock other than the warrants and options described above.
Delaware
Anti-Takeover Laws
At such
time as we are listed on the Over-the counter Bulletin Board, we will be subject
to the provisions of Section 203 of the Delaware General Corporation Law
regulating corporate takeovers. This section prohibits, subject to exceptions,
publicly-traded Delaware corporations from engaging in a business combination,
which includes a merger or sale of more than 10% of the corporation’s assets,
with any interested stockholder. An interested stockholder is generally defined
as a person who, with its affiliates and associates, owns or, within three years
before the time of determination of interested stockholder status, owned 15% or
more of a corporation’s outstanding voting securities. This prohibition does not
apply if: the transaction is approved by the board of directors before the time
the interested stockholder attained that status; upon the closing of the
transaction that resulted in the stockholder becoming an interest stockholder,
the interested stockholder owned at least 85% of the voting stock of the
corporation outstanding at the start of the transaction; or at or after the time
the stockholder became an interested stockholder, the business combination is
approved by the board and authorized at an annual or special meeting of
stockholders by at least two-thirds of the outstanding voting stock that is not
owned by the interested stockholder.
A
Delaware corporation may opt out of this provision with an express provision in
its original certificate of incorporation or an express provision in its
certificate of incorporation or bylaws resulting from an amendment approved by
at least a majority of the outstanding voting shares. However, we have not opted
out of this provision. This provision of the Delaware General Corporation Law
could prohibit or delay a merger or other takeover or change-in-control attempts
and may discourage attempts to acquire us.
MARKET
FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
There is
currently no public or other market for our Shares, and we can not guarantee
that any such market will develop in the foreseeable future. We do not intend to
apply to list our Common Stock on any securities exchange. We intend to engage
one or more registered broker-dealers to file an application with the NASD on
our behalf so as to be able to quote the shares of our Common Stock on the
over-the-counter bulletin board (the “OTCBB”) maintained by the NASD. As of the
date of this prospectus, we have not identified any such broker-dealers and are
not in negotiations with any. There can be no assurance that any such
broker-dealer will ever file such an application. We are not permitted to file
such application on our own behalf, and we are not aware of any broker-dealer
intending to file such an application. Accordingly, purchasers of our Shares may
never be able to liquidate their investment.
This
offering relates to the sale of up to 12,000,000 Shares at the offering price of
$1.00 per Unit in a “best-efforts” direct public offering, without any
involvement of underwriters, broker dealers, selling agents or finders. The
Shares will be offered and sold by our officers, directors and/or employees.
None of these persons will receive a sales commission or any other form of
compensation for this offering. In connection with their efforts, our officers,
directors and employees will rely on the safe harbor provisions of Rule
3a4-1 of the Securities Exchange Act of 1934. Generally speaking, Rule 3a4-1
provides an exemption from the broker/dealer registration requirements of the
Securities Exchange Act of 1934 for persons associated with an issuer provided
that they meet certain requirements. No one has made any commitment to purchase
any or all of the Shares being offered. Rather, our executive officers will use
their best efforts to find purchasers for the Shares. We are not required to
sell any minimum number of Shares in this offering. Funds received from
investors will not be placed in an escrow, trust or similar account. Instead,
all cleared funds will be immediately available to us following their deposit
into our bank account, and there will be no refunds once a subscription for
Shares are accepted. We cannot predict how many Shares, if any, will be
sold.
We also
may retain licensed broker/dealers, placement agents or, finders, where
permitted by law, to assist us in the offering and selling of the Shares outside
of the United States. At this time we do not have any commitments, agreements,
or understandings with any broker/dealers, placement agents or finders. If we
elect to utilize broker dealers, placement agents and/or finders for sale of the
Shares in the United States we will amend this Prospectus. We have prepared this
prospectus as if we were using broker/dealers, placement agents and/or finders
to assist us with this offering and that all Shares will be sold outside of the
United States, and have assumed that such persons will receive a commission of
13% on the sale of every Share sold and one warrant to purchase a share of
common stock at a price of $1.10 per share for every ten Shares sold by such
broker dealer, placement agent and/or finder in this offering. To the extent
that we are able to sell the Shares directly through our officers, the proceeds
receivable from this offering will be correspondingly higher.
This
offering will terminate 12 months after the effective date of this prospectus,
unless the offering is fully subscribed before that date or we decide to close
the offering prior to that date. In either event, the offering may be closed
without further notice to you. All costs associated with the registration will
be borne by us.
We have
not authorized any person to give any information or to make
any representations in connection with this offering other than those
contained in this prospectus and if given or made, that information or
representation must not be relied on as having been authorized by us. This
prospectus is not an offer to sell or a solicitation of an offer to buy any
of the securities to any person in any jurisdiction in which that offer or
solicitation is unlawful. Neither the delivery of this prospectus nor any
sale hereunder shall under any circumstances, create any implication that
the information in this prospectus is correct as of any date later than the
date of this prospectus. Purchasers of share either in this offering or in any
subsequent trading market that may develop must be residents of states in
which the securities are registered or exempt from registration. Some of
the exemptions are self-executing, that is to say that there are no notice
or filing requirements, and compliance with the conditions of the exemption
renders the exemption applicable.
Prior to
the date of this prospectus, there has not been any established trading market
for our Common Stock. We intend promptly to seek a market maker to sponsor our
Common Stock on the OTC Bulletin Board. No market maker has yet undertaken to do
so, and there can be no assurance that any market maker will make such an
application or if a market does develop for our Common Stock, as to the prices
at which the our Common Stock will trade, if at all. Until our Common Stock is
fully distributed and an orderly market develops, if ever, the price at which it
trades may fluctuate significantly. Prices for our Common Stock will be
determined in the marketplace and may be influenced by many factors, including
the depth and liquidity of the market for our shares, developments affecting our
businesses generally, including the impact of the factors referred to in “RISK
FACTORS” above, investor perception of the Company, and general economic and
market conditions. No assurances can be given that an orderly or liquid market
will ever develop for our shares.
Shares of
Common Stock distributed to our stockholders will be freely transferable, except
for shares of our Common Stock received by persons who may be deemed to be
“affiliates” of the Company under the Securities Act. Persons who may be deemed
to be affiliates of the Company generally include individuals or entities that
control, are controlled by or are under common control with us, and may include
our senior officers and directors, as well as principal stockholders. Persons
who are affiliates will be permitted to sell their shares of Common Stock only
pursuant to an effective registration statement under the Securities Act or an
exemption from the registration requirements of the Securities Act, such as the
exemption afforded by Section 4(1) of the Securities Act or Rule 144 adopted
under the Securities Act.
Penny
Stock Regulations
Our
Common Stock will be considered a “penny stock” as defined by Section 3(a)(51)
and Rule 3a51-1 under the Securities Exchange Act of 1934. A penny stock is any
stock that:
•
|
sells
for less than $5 a share,
|
•
|
is
not listed on an exchange, and
|
•
|
is
not a stock of a “substantial
issuer.”
|
We are
not now a “substantial issuer” and cannot become one until we have net tangible
assets of at least $5 million, which we do not now have.
For any
transaction involving a penny stock, unless exempt, the penny stock rules
require that a broker or dealer approve a person’s account for transactions in
penny stocks and the broker or dealer receive from the investor a written
agreement to the transaction setting forth the identity and quantity of the
penny stock to be purchased.
In order
to approve a person’s account for transactions in penny stocks, the broker or
dealer must obtain financial information and investment experience and
objectives of the person and make a reasonable determination that the
transactions in penny stocks are suitable for that person and that person has
sufficient knowledge and experience in financial matters to be capable of
evaluating the risks of transactions in penny stocks.
The
broker or dealer must also deliver, prior to any transaction in a penny stock, a
disclosure schedule prepared by the SEC relating to the penny stock market,
which, in highlight form, sets forth the basis on which the broker or dealer
made the suitability determination, and that the broker or dealer received a
signed, written agreement from the investor prior to the
transaction.
Disclosure
also has to be made about the risks of investing in penny stock in both public
offerings and in secondary trading and commissions payable to both the
broker-dealer and the registered representative, current quotations for the
securities and the rights and remedies available to an investor in cases of
fraud in penny stock transactions. Finally, monthly statements have to be sent
disclosing recent price information for the penny stock held in the account and
information on the limited market in penny stocks. The above-referenced
requirements may create a lack of liquidity, making trading difficult or
impossible, and accordingly, shareholders may find it difficult to dispose of
our shares.
State
Securities – Blue Sky Laws
Transfer
of our Common Stock may also be restricted under the securities laws or
securities regulations promulgated by various states and foreign
jurisdictions, commonly referred to as “Blue Sky” laws. Absent compliance with
such individual state laws, our Common Stock may not be traded in such
jurisdictions. Because the securities registered hereunder have not been
registered for resale under the blue sky laws of any state, the holders of such
shares and persons who desire to purchase them in any trading market that might
develop in the future, should be aware that there may be significant state
blue-sky law restrictions upon the ability of investors to sell the securities
and of purchasers to purchase the securities. Accordingly, investors may not be
able to liquidate their investments and should be prepared to hold the Common
Stock for an indefinite period of time.
We intend
to apply for listing in a nationally recognized securities manual which, once
published, will provide us with “manual” exemptions in 33 states as indicated in
CCH Blue Sky Law Desk Reference at Section 6301 entitled “Standard Manuals
Exemptions.” There can be no assurance that such a listing will be
accepted.
Thirty-three
states have what is commonly referred to as a “manual exemption” for secondary
trading of securities such as those to be resold by selling stockholders under
this registration statement. In these states, so long as we obtain and maintain
a Standard and Poor’s Corporate Manual or another acceptable manual, secondary
trading of our Common Stock can occur without any filing, review or approval by
state regulatory authorities in these states. These states are: Alaska, Arizona,
Arkansas, Colorado, Connecticut, District of Columbia, Florida, Hawaii, Idaho,
Indiana, Iowa, Kansas, Maine, Maryland, Massachusetts, Michigan, Mississippi,
Missouri, Nebraska, New Jersey, New Mexico, North Carolina, North Dakota, Ohio,
Oklahoma, Oregon, Rhode Island, South Carolina, Texas, Utah, Washington, West
Virginia and Wyoming. We cannot secure this listing, and thus this
qualification, until after our registration statement is declared effective.
Once we secure this listing, secondary trading can occur in these states without
further action.
We may
not be able to qualify securities for resale in other states which require
shares to be qualified before they can be resold by our
shareholders
LEGAL
PROCEEDINGS
We are
not a party to any pending litigation and, to the best of our knowledge, none is
threatened or anticipated.
CHANGES
IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
During
the period from February11, 2008 (inception) to June 30, 2008, there were
no disagreements between the Company and our independent public accounting firm,
Morison & Cogen, as to any matter of accounting principles or
practices, financial statement disclosure, or auditing scope or procedure,
which disagreements, if not resolved to the satisfaction of our
auditors, would have caused to make reference in their reports on the financial
statements for such year(s) to the subject matter of the
disagreement.
The
validity of the securities being offered by this prospectus have been passed
upon for us by McManus, Collura & Richter, P.C., New York, New York. Anthony
M. Collura, a partner in McManus, Collura & Richter, P.C. was issued
options, expiring n 2011, to purchase an aggregate of 350,000 shares
of Common Stock at an exercise price of $.04 per share pursuant to the terms of
a consulting agreement with the Company.
The
balance sheet as of March 31, 2008 and the related statements of
operations, changes in stockholders’ equity (deficiency) and cash flows for the
period from February 11, 2008 (inception) through March 31,
2008 included in this Registration Statement on Form S-1 have been so
included in reliance on the report of Morison Cogen, LLP, independent registered
public accounting firm, given on the authority of said firm as experts in
auditing and accounting.
DISCLOSURE
OF COMMISSION POSITION ON
INDEMNIFICATION
FOR SECURITIES ACT LIABILITIES
Insofar
as indemnification for liabilities arising under the Securities Act may be
permitted to our directors, officers or persons controlling us, we have been
advised that it is the SEC’s opinion that such indemnification is against public
policy as expressed in the Securities Act and is, therefore,
unenforceable.
We have
filed with the Securities and Exchange Commission a registration statement on
Form S-1 under the Securities Act with respect to the securities we are offering
by this prospectus. This prospectus does not contain all of the information
included in the registration statement. For further information about us and our
securities, you should refer to the registration statement and the exhibits and
schedules filed with the registration statement. Whenever we make reference in
this prospectus to any of our contracts, agreements or other documents, the
references are materially complete but may not include a description of all
aspects of such contracts, agreements or other documents, and you should refer
to the exhibits attached to the registration statement for copies of the actual
contract, agreement or other document.
Upon
completion of this offering, we will be subject to the information requirements
of the Exchange Act and will file annual, quarterly, and current event reports,
proxy statements and other information with the SEC. You can read our SEC
filings, including the registration statement, over the Internet at the SEC’s
website at http://www.sec.gov/. You may also read and copy any document we file
with the SEC at its public reference facility at 100 F Street, N.E., Washington,
D.C. 20549.
You may
also obtain copies of the documents at prescribed rates by writing to the Public
Reference Section of the SEC at 100 F Street, N.E., Washington, D.C. 20549.
Please call the SEC at 1-800-SEC-0330 for further information on the operation
of the public reference facilities.
REPORT OF
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the
Board of Directors
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Philadelphia,
Pennsylvania
We have
audited the accompanying balance sheet of Moggle, Inc. (formerly Chimera
International Group, Inc.) (a development stage company) as of March 31, 2008,
and the related statement of operations, changes in stockholders' deficit and
cash flows for period from February 11,2008 (date of inception) to March 31,
2008. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these
financial statements based on our audit.
We
conducted our audit in accordance with the standards of the Public Company
Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. The company is not
required to have, nor were we engaged to perform, an audit of its internal
control over financial reporting. Our audit included consideration of
internal control over financial reporting as a basis for designing audit
procedures that are appropriate in the circumstances, but not for the purpose of
expressing an opinion on the effectiveness of the company’s internal control
over financial reporting. Accordingly, we express no such
opinion. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the consolidated financial
statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe
that our audit provides a reasonable basis for our opinion.
In our
opinion, the financial statements referred to above present fairly, in all
material respects, the financial position of Moggle, Inc. (a development stage
company) as of March 31, 2008 and the results of its operations and its cash
flows for the period February 11, 2008 (date of inception) to March 31, 2008, in
conformity with accounting principles generally accepted in the United
States.
The
accompanying financial statements have been prepared assuming that the Company
will continue as a going concern. As discussed in Note 2 to the
financial statements, the Company's losses from development stage activities
raise substantial doubt about its ability to continue as a going
concern. The financial statements do not include any adjustments that
might result from the outcome of this uncertainty.
/s/
MORISON COGEN LLP
Bala
Cynwyd, Pennsylvania
June 9,
2008 except for the last two paragraphs of
Note 7,
as to which the date is June 23, 2008
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A Development Stage
Company)
Balance
Sheet
March 31,
2008
|
ASSETS
|
|
|
|
|
|
|
|
|
CURRENT
ASSETS
|
|
|
|
|
Cash
and cash equivalents
|
|
$
|
147,178
|
|
|
Subscription
receivable
|
|
|
35,000
|
|
|
Prepaid
legal expenses
|
|
|
33,334
|
|
|
|
|
|
|
|
TOTAL
ASSETS
|
|
$
|
215,512
|
|
|
|
|
|
|
|
|
LIABILITIES
AND STOCKHOLDERS' DEFICIT
|
|
|
|
|
|
|
|
|
|
|
CURRENT
LIABILITIES
|
|
|
|
|
|
Accounts
payable and accrued expenses
|
|
$
|
4,131
|
|
|
|
|
|
|
|
TOTAL
CURRENT LIABILITIES
|
|
|
4,131
|
|
|
|
|
|
|
|
STOCKHOLDERS'
DEFICIT
|
|
|
|
|
|
|
|
|
|
|
|
Preferred
stock, $.0001 par value; 2,000,000 shares authorized;
|
|
|
|
|
|
none
issued and outstanding at March 31, 2008
|
|
|
-
|
|
|
|
|
|
|
|
|
Common
stock, $ .0001 par value; 150,000,000 shares authorized;
|
|
|
|
|
|
25,142,858
shares issued and oustanding at March 31, 2008
|
|
|
2,514
|
|
|
|
|
|
|
|
|
Common
stock subscribed
|
|
|
35,000
|
|
|
|
|
|
|
|
|
Additional
paid in capital
|
|
|
314,414
|
|
|
|
|
|
|
|
|
Deficit
accumulated during the development stage
|
|
|
(140,547
|
)
|
|
|
|
|
|
|
STOCKHOLDERS'
DEFICIT
|
|
|
211,381
|
|
|
|
|
|
|
|
TOTAL
LIABILITIES AND STOCKHOLDERS' DEFICIT
|
|
$
|
215,512
|
|
The
accompanying notes are an integral part of these financial
statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A Development Stage
Company)
Statements
of Operations
For the
Period February 11, 2008 (Date of Inception) to March 31, 2008
SALES
|
|
$
|
-
|
|
|
|
|
|
|
OPERATING
EXPENSES
|
|
|
|
|
General
and administrative
|
|
|
16,088
|
|
Consulting
|
|
|
81,603
|
|
Professional
fees
|
|
|
16,666
|
|
Travel
|
|
|
26,190
|
|
Total
operating expenses
|
|
|
140,547
|
|
|
|
|
|
|
NET
LOSS
|
|
$
|
(140,547
|
)
|
|
|
|
|
|
BASIC
AND DILUTED NET LOSS PER
|
|
|
|
|
COMMON
SHARE
|
|
$
|
(0.01
|
)
|
|
|
|
|
|
BASIC
AND DILUTED WEIGHTED AVERAGE
|
|
|
|
|
COMMON
SHARES OUTSTANDING
|
|
|
19,076,250
|
|
The accompanying notes are an integral
part of these financial statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Statements
of Changes in Stockholders’ Deficit
For the
Period February 11, 2008 (Date of Inception) March 31, 2008
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Deficit
|
|
|
|
|
|
|
Common
|
|
|
|
|
|
|
|
|
Accumulated
|
|
|
|
|
|
|
Stock
|
|
|
|
|
|
Additional
|
|
|
During
the
|
|
|
|
|
|
|
Number
of
|
|
|
|
|
|
Common
Stock
|
|
|
Paid-In
|
|
|
Development
|
|
|
|
|
|
|
Shares
|
|
|
Amount
|
|
|
Subscribed
|
|
|
Capital
|
|
|
Stage
|
|
|
Total
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance
of initial 19,000,000 shares on
February
11, 2008
|
|
|
19,000,000
|
|
|
$
|
1,900
|
|
|
$
|
-
|
|
|
$
|
17,100
|
|
|
$
|
-
|
|
|
$
|
19,000
|
|
Issuance
of shares of common stock
|
|
|
6,142,858
|
|
|
|
614
|
|
|
|
-
|
|
|
|
214,386
|
|
|
|
-
|
|
|
|
215,000
|
|
Common
stock subscribed
|
|
|
-
|
|
|
|
-
|
|
|
|
35,000
|
|
|
|
|
|
|
|
|
|
|
|
35,000
|
|
Fair
value of employee stock option grants
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
8,825
|
|
|
|
-
|
|
|
|
8,825
|
|
Fair
value of non-employee stock option grants
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
74,103
|
|
|
|
|
|
|
|
74,103
|
|
Net
loss
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
(140,547
|
)
|
|
|
(140,547
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance,
March 31, 2008
|
|
|
25,142,858
|
|
|
$
|
2,514
|
|
|
$
|
35,000
|
|
|
$
|
314,414
|
|
|
$
|
(140,547
|
)
|
|
$
|
211,381
|
|
The
accompanying notes are an integral part of these financial
statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Consolidated
Statements of Cash Flows
For the
Period February 11, 2008 (Date of Inception) to March 31, 2008
CASH
FLOWS FROM OPERATING ACTIVITIES
|
|
|
|
Net
loss
|
|
$
|
(140,547
|
)
|
Adjustments
to reconcile net loss to net cash
|
|
|
|
|
used
in operating activities
|
|
|
|
|
Fair
value of options issued in exchange for services
|
|
|
82,928
|
|
Increase
in assets
|
|
|
|
|
Prepaid
expenses
|
|
|
(33,334
|
)
|
Increase
in liabilities
|
|
|
|
|
Accounts
payable and accrued expenses
|
|
|
4,131
|
|
|
|
|
|
|
Net
cash used in operating activities
|
|
|
(86,822
|
)
|
|
|
|
|
|
CASH
FLOWS FROM FINANCING ACTIVITIES
|
|
|
|
|
Proceeds
from issuance of common stock
|
|
|
234,000
|
|
|
|
|
|
|
Net
cash provided by financing activities
|
|
|
234,000
|
|
|
|
|
|
|
NET
DECREASE IN CASH AND
|
|
|
|
|
CASH
EQUIVALENTS
|
|
|
147,178
|
|
|
|
|
|
|
CASH
AND CASH EQUIVALENTS - BEGINNING OF PERIOD
|
|
|
-
|
|
|
|
|
|
|
CASH
AND CASH EQUIVALENTS - END OF PERIOD
|
|
$
|
147,178
|
|
|
|
|
|
|
SUPPLEMENTAL
DISCLOSURE OF NON-CASH
|
|
|
|
|
INVESTING
AND FINANCING ACTIVITIES:
|
|
|
|
|
|
|
|
|
|
Common
stock subscribed
|
|
$
|
35,000
|
|
The
accompanying notes are an integral part of these consolidated financial
statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Nature of the
Business
The
company is a development stage enterprise incorporated in the state of Delaware
on February 11, 2008. Since inception, substantially all of the
efforts of the company have been developing technologies for multiplayer online
role playing games. The company is in the development stage of
raising capital, financial planning, establishing sources of supply, and
acquiring property, plant and equipment. The company anticipates
establishing global markets for its technologies.
Use of
Estimates
The
preparation of financial statements in conformity with accounting principles
generally accepted in the United States requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from these
estimates.
Comprehensive
Income
The
company follows the Statement of Financial Accounting Standard (“SFAS”) No. 130,
“Reporting Comprehensive Income.” Comprehensive income is a more
inclusive financial reporting methodology that includes disclosure of certain
financial information that historically has not been recognized in the
calculation of net income. Since the company has no items of other
comprehensive income, comprehensive income (loss) is equal to net income
(loss).
Fair Value of Financial
Instruments
The
Company’s financial instruments consist of cash, receivables and accounts
payable. The carrying values of cash, receivables and accounts
payable approximate fair value, because of their short maturities.
Concentration of Credit Risk
Involving Cash
The
Company has deposits with a financial institution which at times exceed Federal
Depository Insurance limits. This financial institution has a strong
credit rating and management believes that credit risk related to these deposits
is minimal.
Cash and Cash
Equivalents
For
purposes of reporting cash flows, the Company considers all cash accounts, which
are not subject to withdrawal restrictions or penalties, and certificates of
deposit and commercial paper with original maturities of 90 days or less to be
cash or cash equivalents.
Revenue
Recognition
In
accordance with Securities and Exchange Commission (“SEC”) Staff Accounting
Bulletin (“SAB”) No. 104,
Revenue Recognition
, the
Company will recognize revenue when (i) persuasive evidence of a customer or
distributor arrangement exists or acceptance occurs, (ii) a retailer,
distributor or wholesaler receives the goods, (iii) the price is fixed or
determinable, and (iv) collectibility of the sales revenues is reasonably
assured. Subject to these criteria, the Company will generally recognize revenue
from the sale of role playing games when shipped.
Income
Taxes
The
Company follows SFAS No. 109, “Accounting for Income Taxes,” which requires an
asset and liability approach to financial accounting and reporting for income
taxes. Deferred income tax assets and liabilities are computed
annually for temporary differences between the financial statements and tax
bases of assets and liabilities that will result in taxable or deductible
amounts in the future based on enacted tax laws and rates applicable to the
periods in which the differences are expected to affect taxable
income. Valuation allowances are established when necessary to reduce
deferred tax assets to the amount expected to be realized. Income tax
expense is the tax payable or refundable for the period plus or minus the change
during the period in deferred tax assets and liabilities.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Loss Per
Share
The
Company follows SFAS No. 128, “Earnings Per Share” resulting in the presentation
of basic and diluted earnings per share. Because the Company reported
a net loss for the period from February 11, 2008 (inception) to March 31, 2008,
common stock equivalents, including stock options and warrants were
anti-dilutive; therefore, the amounts reported for basic and dilutive loss per
share were the same.
Start-up
Costs
In
accordance with Statement of Position 98-5,
Reporting on the Costs of Start-up
Activities,
start-up costs are expensed as incurred.
Recently Issued
Pronouncements
During
September 2006, the Financial Accounting Standards Board (“FASB”)
issued SFAS No. 157, Fair Value Measurements (“SFAS 157”), which
is effective for fiscal years beginning after November 15, 2007 with
earlier adoption encouraged. SFAS 157 defines fair value, establishes a
framework for measuring fair value in generally accepted accounting principles,
and expands disclosures about fair value measurements. In February 2008, the
FASB issued FASB Staff Position FAS 157-2, Effective Date of FASB Statement No.
157, which delayed the effective date of SFAS 157 for all non-financial assets
and liabilities, except those that are recognized or disclosed at fair value in
the financial statements on a recurring basis, until January 1,
2009. The Company adopted SFAS 157 on February 11, 2008 (date
of inception) for all financial assets and liabilities, but the implementation
did not require additional disclosures or have a significant impact on the
company's financial statements. The company has not yet determined
the impact the implementation of SFAS 157 will have on the company’s
non-financial assets and liabilities which are not recognized or disclosed on a
recurring basis. However, the company does not anticipate that the
full adoption of SFAS 157 will significantly impact their financial
statements.
During
February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial
Assets and Financial Liabilities—Including an amendment of FASB Statement No.
115 (“SFAS 159”), which permits entities to choose to measure many financial
instruments and certain other items at fair value. The objective of SFAS 159 is
to improve financial reporting by providing entities with the opportunity to
mitigate volatility in reported earnings caused by measuring related assets and
liabilities differently without having to apply complex hedge accounting
provisions. The company has adopted SFAS 159 on February 11, 2008 (date of
inception) and has elected not to measure any additional financial assets,
liabilities or other items at fair value.
In
December 2007, the FASB issued SFAS No. 141 (revised 2007), Business
Combinations (“SFAS 141R”). SFAS 141R establishes principles and
requirements for how an acquirer recognizes and measures in its financial
statements the identifiable assets acquired, the liabilities assumed, any
noncontrolling interest in the acquiree and the goodwill acquired.
SFAS 141R also establishes disclosure requirements to enable the evaluation
of the nature and financial effects of the business combination. This statement
is effective for the company beginning January 1, 2009 and will change the
accounting for business combinations on a prospective basis.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
2 – GOING CONCERN
The
accompanying financial statements have been prepared assuming that the company
will continue as a going concern. The company has incurred
significant losses and experienced negative cash flow during the development
stage. These conditions raise substantial doubt about the company’s
ability to continue as a going concern. The financial statements do
not include any adjustments that might result from the outcome of this
uncertainty.
The
company is in the development stage at March 31, 2008. Successful
completion of the company’s development program and, ultimately the attainment
of profitable operations is dependent upon future events, including obtaining
adequate financing to fulfill its development activities and achieving a level
of sales adequate to support the company’s cost structure. However,
there can be no assurances that the company will be able to secure additional
equity investment or achieve an adequate sales level.
NOTE
3 – INCOME TAXES
Under the
provisions of SFAS No. 109, “Accounting for Income Taxes,” an entity recognizes
deferred tax assets and liabilities for future tax consequences or events that
have been previously recognized in the company’s financial statements or tax
returns. The measurement of deferred tax assets and liabilities is
based on provisions of the enacted tax law. The effects of future
changes in tax laws or rates are not anticipated.
At March
31, 2008, the company has a net operating loss (“NOL”) that approximates
$135,000. Consequently, the company may have NOL carry forwards
available for federal income tax purposes, which would begin to expire in
2028. Deferred tax assets would arise from the recognition of
anticipated utilization of these net operating losses to offset future taxable
income.
Finally,
valuation allowances are provided against both deferred tax assets and
liabilities in assessing the likelihood of ultimate realization of the deferred
tax consequence or benefit.
The
income tax benefit (provision) consists of the following:
|
|
February
11, 2008
|
|
|
|
(Inception)
to
|
|
|
|
March
31,
|
|
|
|
2008
|
|
|
|
|
|
|
|
|
|
Current
|
|
$
|
-
|
|
Deferred
|
|
|
58,000
|
|
Change
in valuation allowance
|
|
|
(58,000
|
)
|
|
|
|
|
|
|
|
$
|
-
|
|
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
3 – INCOME TAXES (Continued)
The
following is a reconciliation of the tax derived by applying the U.S. Federal
Statutory Rate of 35% to the earnings before income taxes and comparing that to
the recorded tax provisions.
|
|
March
31, 2008
|
|
|
|
Amount
|
|
|
%
|
|
U.S
federal income tax benefit at
|
|
|
|
|
|
|
Federal
statutory rate
|
|
$
|
(49,000
|
)
|
|
|
(35
|
)
|
State
tax, net of federal tax effect
|
|
|
(9,000
|
)
|
|
|
(6
|
)
|
Change
in valuation allowance
|
|
|
58,000
|
|
|
|
41
|
|
|
|
|
|
|
|
|
|
|
|
|
$
|
-
|
|
|
|
-
|
|
The
primary components of the Company’s March 31, 2008 deferred tax assets,
liabilities and the related valuation allowances are as follows:
|
|
March
31,
|
|
|
|
2008
|
|
|
|
|
|
Deferred
tax asset for NOL carryforwards
|
|
$
|
24,000
|
|
Deferred
tax asset for non deductible options
|
|
|
34,000
|
|
Valuation
allowance
|
|
|
(58,000
|
)
|
|
|
|
|
|
|
|
$
|
-
|
|
Management
has determined that the realization of the net deferred tax asset is not assured
and has created a valuation allowance for the entire amount of such
benefits.
The
company adopted SFAS Interpretation No. 48,
Accounting for Uncertainty in Income
Taxes (“
FIN 48”), which provides guidance for the recognition and
measurement of certain tax positions in an enterprise’s financial
statements. Recognition involves a determination whether it is more
likely than not that a tax position will be sustained upon examination with the
presumption that the tax position will be examined by the appropriate taxing
authority having full knowledge of all relevant information. The
adoption of FIN 48 did not have a material impact on the company’s financial
position, results of operations, or cash flows.
The
company’s policy is to record interest and penalties associated with
unrecognized tax benefits as additional income taxes in the statement of
operations. As of February 11, 2008 (inception), the company had no
unrecognized tax benefits, and accordingly, did not recognize any interest or
penalties during 2008 related to unrecognized tax benefits.
The
company will file U.S. income tax returns and state tax returns. With
few exceptions, the U.S. and state income tax returns filed for the tax years
ending on December 31, 2008 and thereafter will be subject to examination by the
relevant taxing authorities.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
4 – COMMON STOCK
In
February 2008, the company issued 19,000,000 founders shares at $.001 per
share.
In
February 2008, the company commenced a private placement of up to 7 million
units at a price of $.035 per unit to accredited investors. One unit
consists of one share of the company’s common stock and two
warrants. Each warrant entitles the holder to purchase one additional
share of common stock at a price of $.04 per share and is exercisable for a two
year period. During February and March 2008, 6,142,858 units were
sold, raising $234,000 in proceeds and resulting in 12,285,716 warrants being
issued.
NOTE
5 – STOCK OPTIONS AND WARRANTS
During
2008, the Board of Directors (“Board”) of the company adopted an Equity
Incentive Plan (“Plan”). Under the Plan, the company is authorized to
grant options to purchase up to 25,000,000 shares of common stock to any
officer, other employee or director of, or any consultant or other independent
contractor who provides services to the company. The Plan is intended
to permit stock options granted to employees under the Plan to qualify as
incentive stock options under Section 422 of the Internal Revenue Code of 1986,
as amended (“Incentive Stock Options”). All options granted under the
Plan, which are not intended to qualify as Incentive Stock Options are deemed to
be non-qualified options (“Non-Statutory Stock Options”). As of March
31, 2008, 8,750,000 options have been issued and are unexercised, and 16,250,000
options that are available to be issued under the Plan.
The Plan
is administered by the Board, which determines the persons to whom awards will
be granted, the number of awards to be granted and the specific terms of each
grant, including the vesting thereof, subject to the terms of the
Plan.
In
connection with Incentive Stock Options, the exercise price of each option may
not be less than 100% of the fair market value of the common stock on the date
of the grant (or 110% of the fair market value in the case of a grantee holding
more than 10% of the outstanding stock of the company).
The
company uses the Black-Scholes option pricing model to calculate the grant-date
fair value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate of 2.5% and expected
option life of 5 years. For the period from February 11, 2008 (Date
of Inception) through March 31, 2008, the Company expensed $8,825 relative to
employee options granted. As of March 31, 2008, there was no
unrecognized compensation expense related to non-vested market-based share
awards.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
5 – STOCK OPTIONS AND WARRANTS (Continued)
A summary
of incentive stock option transactions for employees from February 11, 2008
(date of inception) to March 31, 2008 is as follows:
|
|
|
|
|
|
|
|
Weighted
Average
|
|
|
|
Option
|
|
|
Exercise
|
|
|
Exercise
|
|
|
|
Shares
|
|
|
Price
|
|
|
Price
|
|
Outstanding,
February 11, 2008 (Date of Inception)
|
|
|
-
|
|
|
|
-
|
|
|
$
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Granted
|
|
|
500,000
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
Exercised
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
Expired
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Outstanding,
March 31, 2008
|
|
|
500,000
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
March 31, 2008
|
|
|
500,000
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted
Average Remaining Life,
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
March 31, 2008 (years)
|
|
|
4.9
|
|
|
|
|
|
|
|
|
|
The
company issued incentive stock options to non-employees. The company
uses the Black-Scholes option pricing model to calculate the grant-date fair
value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate of 2.5% and expected
option life of 5 years. The options expire five years from the date
of issuance. The warrants, issued as part of the units, expire two
years from the date of issuance. Options granted under the agreements
are expensed when the related service or product is provided. For the
period from February 11, 2008 (Date of Inception) through March 31, 2008, the
company expensed $74,103 relative to non-employee options granted. As
of March 31, 2008, there was $71,261 of unrecognized expense related to options
of non-employees which will be recognized over the terms of the agreements
through October 2009.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
5 – STOCK OPTIONS AND WARRANTS (Continued)
The
following table summarizes non-employee stock option/warrant activity of the
Company since February 11, 2008 (Date of Inception):
|
|
|
|
|
|
|
|
Weighted
Average
|
|
|
|
Option/Warrant
|
|
|
Exercise
|
|
|
Exercise
|
|
|
|
Shares
|
|
|
Price
|
|
|
Price
|
|
Outstanding,
February 11, 2008 (Date of Inception)
|
|
|
-
|
|
|
|
-
|
|
|
$
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Granted
|
|
|
20,535,716
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
Exercised
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
Expired
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Outstanding,
March 31, 2008
|
|
|
20,535,716
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
March 31, 2008
|
|
|
20,535,716
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted
Average Remaining Life,
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
March 31, 2008 (years)
|
|
|
3.1
|
|
|
|
|
|
|
|
|
|
NOTE
6 – RELATED PARTY TRANSACTIONS
From
inception, the Company has utilized offices leased by affiliates of certain of
the Company’s board members without charge. There are no commitments for any
operating or capital leases for executive or corporate offices.
During
the period from February 11, 2008 (inception) to March 31, 2008, a
director of the Company advanced expenses on behalf of the Company in
connection with research of the Company’s business plans and the implementation
of the Company’s business plans totaling $23,520. Prior to
March 31, 2008, the director was reimbursed $18,418 and subsequent to March 31,
2008 the Company reimbursed the director $5,102, for these
expenses.
NOTE
7 – SUBSEQUENT EVENTS
On April
4, 2008, the Company changed its name from Chimera International Group, Inc. to
Moggle, Inc.
On April
17, 2008, the subscription receivable of $35,000 was received and resulted in
1,000,000 shares being issued and 2,000,000 warrants being issued.
In May
2008, 500,000 options were exercised, which raised proceeds of
$20,000.
On May
27, 2008, the company commenced a private placement of up to 6 million units at
a price of $.035 per unit to accredited investors. One unit consists
of one share of the company’s common stock and one warrant. Ten of these
warrants entitle the holder to purchase one additional share of common stock at
a price of $.75 per share and is exercisable for a two year
period. Subsequent to March 31, 2008, 6,642,858 units were sold,
raising $215,000 in proceeds and resulting in 614,286 warrants being
issued.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
7 – SUBSEQUENT EVENTS (Continued)
On May
31, 2008, the Form D,
Notice
of Sale of Securities Pursuant to Regulation D, Section 4(6) and/or Uniform
Limited Offering Exemption
, was amended to resolve the over subscriptions
in the two private placements.
The
Company entered into an employment agreement with its President and Chief
Executive Officer. The agreement expires in 2011. The agreement calls for a base
salary of $200,000 per year payable at such time when the Company receives a
minimum in $5,000,000 in equity investments. The President and Chief
Executive Officer was also issued 1,000,000 options, which were valued at
$71,871 and will be expensed immediately. The company uses the
Black-Scholes option pricing model to calculate the grant-date fair value of the
options, with the following assumptions: no dividend yield, expected volatility
of 51.8%, risk free interest rate of 3.3% and expected option life of 5
years. The options expire five years from the date of
issuance.
The
Company has entered into an employment agreement with its Secretary and Chief
Financial Officer. The agreement expires in 2011. The agreement calls for a base
salary of $75,000 per year payable at such time when the Company receives a
minimum in $5,000,000 in equity investments.
The
Company has entered into an employment agreement with its Director of Corporate
Development. The agreement expires in 2011. The agreement calls for a base
salary of $180,000 per year payable at such time when the Company receives a
minimum in $5,000,000 in equity investments. The Director of
Corporate Development was also issued 2,750,000 options, which were valued at
$197,645 and will be expensed immediately. The company uses the
Black-Scholes option pricing model to calculate the grant-date fair value of the
options, with the following assumptions: no dividend yield, expected volatility
of 51.8%, risk free interest rate of 3.3% and expected option life of 5
years. The options expire five years from the date of
issuance.
The
Company has entered into an agreement with a member of the Company’s Board of
Directors. The member of the Board of Directors is to receive $5,000
per month and has been issued 1,250,000 options, which were valued at $89,838
and will be expensed immediately. The company uses the Black-Scholes
option pricing model to calculate the grant-date fair value of the options, with
the following assumptions: no dividend yield, expected volatility of 51.8%, risk
free interest rate of 3.3% and expected option life of 5 years. The
options expire five years from the date of issuance.
On June
19, 2008, 500,000 units were sold raising $17,500 and resulting in 50,000
warrants being issued. In addition 250,000 options were issued to
this investor, under a consulting agreement, expiring October 31, 2009, which
were valued at $1,555 and will be expensed over the term of the
agreement. The company uses the Black-Scholes option pricing model to
calculate the grant-date fair value of the options, with the following
assumptions: no dividend yield, expected volatility of 51.8%, risk free interest
rate of 3.7% and expected option life of 5 years. The options expire
five years from the date of issuance.
On June
23, 2008, 500,000 options were issued to a member of the Board of Directors,
which were valued at $36,113 and will be expensed immediately . The
company uses the Black-Scholes option pricing model to calculate the grant-date
fair value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate of 3.7% and expected
option life of 5 years. The options expire five years from the date
of issuance.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Financial
Statements
June 30,
2008
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
CONTENTS
|
PAGE
|
|
|
|
|
BALANCE
SHEET
|
F-1
|
|
|
|
|
|
|
|
STATEMENT
OF OPERATIONS
|
F-2
|
|
|
|
|
|
|
|
STATEMENT
OF STOCKHOLDERS' EQUITY
|
F-3
|
|
|
|
|
|
|
|
STATEMENT
OF CASH FLOWS
|
F-4
|
|
|
|
|
|
|
|
NOTES
TO FINANCIAL STATEMENTS
|
F-5
- F-12
|
|
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A Development Stage
Company)
Balance
Sheet
June 30,
2008
(Unaudited)
|
|
|
|
ASSETS
|
|
|
|
|
|
|
|
CURRENT
ASSETS
|
|
|
|
Cash
and cash equivalents
|
|
$
|
353,214
|
|
Subscription
receivable
|
|
|
17,500
|
|
|
|
|
|
|
TOTAL
CURRENT ASSETS
|
|
|
370,714
|
|
|
|
|
|
|
PROPERTY
AND EQUIPMENT
|
|
|
|
|
Computer
equipment
|
|
|
5,582
|
|
Less: accumulated
depreciation
|
|
|
140
|
|
|
|
|
5,442
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL
ASSETS
|
|
$
|
376,156
|
|
|
|
|
|
|
LIABILITIES
AND STOCKHOLDERS' EQUITY
|
|
|
|
|
|
|
|
|
|
CURRENT
LIABILITIES
|
|
|
|
|
Accounts
payable and accrued expenses
|
|
|
11,013
|
|
|
|
|
|
|
TOTAL
CURRENT LIABILITIES
|
|
|
11,013
|
|
|
|
|
|
|
STOCKHOLDERS'
EQUITY
|
|
|
|
|
|
|
|
|
|
Preferred
stock, $.0001 par value; 2,000,000 shares authorized;
|
|
|
|
|
none
issued and outstanding at June 30, 2008
|
|
|
-
|
|
|
|
|
|
|
Common
stock, $ .0001 par value; 150,000,000 shares authorized;
|
|
|
|
|
32,785,716
shares issued and outstanding at June 30, 2008
|
|
|
3,279
|
|
|
|
|
|
|
Common
stock subscribed
|
|
|
17,500
|
|
|
|
|
|
|
Additional
paid in capital
|
|
|
990,439
|
|
|
|
|
|
|
Deficit
accumulated during the development stage
|
|
|
(646,075
|
)
|
|
|
|
|
|
STOCKHOLDERS'
EQUITY
|
|
|
365,143
|
|
|
|
|
|
|
TOTAL
LIABILITIES AND STOCKHOLDERS' EQUITY
|
|
$
|
376,156
|
|
See
accompanying notes to financial statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A Development Stage
Company)
Statements
of Operations
For the
Three Months Ended June 30, 2008 and For the Period February 11, 2008
(Date of
Inception) to June 30, 2008
(Unaudited)
|
|
Three
Months
|
|
|
From
Inception
|
|
|
|
Ended
|
|
|
February
11, 2008
|
|
|
|
June
30,
|
|
|
to
June 30,
|
|
|
|
2008
|
|
|
2008
|
|
|
|
|
|
|
|
|
SALES
|
|
$
|
-
|
|
|
$
|
-
|
|
|
|
|
|
|
|
|
|
|
OPERATING
EXPENSES
|
|
|
|
|
|
|
|
|
General
and administrative
|
|
|
22,656
|
|
|
|
29,919
|
|
Consulting
|
|
|
23,822
|
|
|
|
105,425
|
|
Payroll
|
|
|
395,467
|
|
|
|
404,292
|
|
Professional
fees
|
|
|
47,334
|
|
|
|
64,000
|
|
Research
and development
|
|
|
5,050
|
|
|
|
5,050
|
|
Travel
|
|
|
11,199
|
|
|
|
37,389
|
|
Total
operating expenses
|
|
|
505,528
|
|
|
|
646,075
|
|
|
|
|
|
|
|
|
|
|
NET
LOSS
|
|
$
|
(505,528
|
)
|
|
$
|
(646,075
|
)
|
|
|
|
|
|
|
|
|
|
BASIC
AND DILUTED NET LOSS PER
|
|
|
|
|
|
|
|
|
COMMON
SHARE
|
|
$
|
(0.02
|
)
|
|
$
|
(0.03
|
)
|
|
|
|
|
|
|
|
|
|
BASIC
AND DILUTED WEIGHTED AVERAGE
|
|
|
|
|
|
|
|
|
COMMON
SHARES OUTSTANDING
|
|
|
28,357,144
|
|
|
|
25,165,715
|
|
See accompanying notes to financial
statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Statement
of Changes in Stockholders’ Equity
For the
Period February 11, 2008 (Date of Inception) June 30, 2008
(Unaudited)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Deficit
|
|
|
|
|
|
|
Common
|
|
|
|
|
|
|
|
|
Accumulated
|
|
|
|
|
|
|
Stock
|
|
|
|
|
|
Additional
|
|
|
During
the
|
|
|
|
|
|
|
Number
of
|
|
|
|
|
|
Common
Stock
|
|
|
Paid-In
|
|
|
Development
|
|
|
|
|
|
|
Shares
|
|
|
Amount
|
|
|
Subscribed
|
|
|
Capital
|
|
|
Stage
|
|
|
Total
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance
of initial 19,000,000 shares on February 11, 2008
|
|
|
19,000,000
|
|
|
$
|
1,900
|
|
|
$
|
-
|
|
|
$
|
17,100
|
|
|
$
|
-
|
|
|
$
|
19,000
|
|
Issuance
of shares of common stock
|
|
|
13,285,716
|
|
|
|
1,329
|
|
|
|
-
|
|
|
|
463,671
|
|
|
|
-
|
|
|
|
465,000
|
|
Exercise
of options
|
|
|
500,000
|
|
|
|
50
|
|
|
|
-
|
|
|
|
19,950
|
|
|
|
-
|
|
|
|
20,000
|
|
Common
stock subscribed
|
|
|
-
|
|
|
|
-
|
|
|
|
17,500
|
|
|
|
|
|
|
|
|
|
|
|
17,500
|
|
Fair
value of employee stock option grants
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
404,292
|
|
|
|
-
|
|
|
|
404,292
|
|
Fair
value of non-employee stock option grants
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
85,426
|
|
|
|
|
|
|
|
85,426
|
|
Net
loss
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
(646,075
|
)
|
|
|
(646,075
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance,
June 30, 2008
|
|
|
32,785,716
|
|
|
$
|
3,279
|
|
|
$
|
17,500
|
|
|
$
|
990,439
|
|
|
$
|
(646,075
|
)
|
|
$
|
365,143
|
|
See
accompanying notes to financial statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Statement
of Cash Flows
For the
Period February 11, 2008 (Date of Inception) to June 30, 2008
(Unaudited)
|
|
From
Inception
|
|
|
|
February
11, 2008
|
|
|
|
to
June 30, 2008
|
|
|
|
|
|
CASH
FLOWS FROM OPERATING ACTIVITIES
|
|
|
|
Net
loss
|
|
$
|
(646,075
|
)
|
Adjustments
to reconcile net loss to net cash
|
|
|
|
|
used
in operating activities
|
|
|
|
|
Fair
value of options issued in exchange for services
|
|
|
489,718
|
|
Depreciation
|
|
|
140
|
|
Increase
in liabilities
|
|
|
|
|
Accounts
payable and accrued expenses
|
|
|
11,013
|
|
|
|
|
|
|
Net
cash used in operating activities
|
|
|
(145,204
|
)
|
|
|
|
|
|
CASH
FLOWS FROM INVESTING ACTIVITIES
|
|
|
|
|
Puchase
of equipment
|
|
|
(5,582
|
)
|
|
|
|
|
|
Net
cash used in investing activities
|
|
|
(5,582
|
)
|
|
|
|
|
|
CASH
FLOWS FROM FINANCING ACTIVITIES
|
|
|
|
|
Proceeds
from issuance of common stock
|
|
|
504,000
|
|
|
|
|
|
|
Net
cash provided by financing activities
|
|
|
504,000
|
|
|
|
|
|
|
NET
DECREASE IN CASH AND
|
|
|
|
|
CASH
EQUIVALENTS
|
|
|
353,214
|
|
|
|
|
|
|
CASH
AND CASH EQUIVALENTS - BEGINNING OF PERIOD
|
|
|
-
|
|
|
|
|
|
|
CASH
AND CASH EQUIVALENTS - END OF PERIOD
|
|
$
|
353,214
|
|
|
|
|
|
|
SUPPLEMENTAL
DISCLOSURE OF NON-CASH
|
|
|
|
|
INVESTING
AND FINANCING ACTIVITIES:
|
|
|
|
|
|
|
|
|
|
Common
stock subscribed
|
|
$
|
17,500
|
|
See
accompanying notes to financial statements.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Nature of the
Business
The
Company is a development stage enterprise incorporated in the state of Delaware
on February 11, 2008. Since inception, substantially all of the
efforts of the Company have been developing technologies for multiplayer online
role playing games. The Company is in the development stage of
raising capital, financial planning, establishing sources of supply, and
acquiring property, plant and equipment. The Company anticipates
establishing global markets for its technologies. The Company has
adopted December 31, as its year end.
Basis of
Presentation
The
financial statements are presented in accordance with Statement of Financial
Accounting Standard (“SFAS”) No. 7, “Accounting and Reporting by Development
Stage Enterprises
.
”
Use of
Estimates
The
preparation of financial statements in conformity with accounting principles
generally accepted in the United States requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from these
estimates.
Comprehensive
Income
The
Company follows SFAS No. 130, “Reporting Comprehensive
Income.” Comprehensive income is a more inclusive financial reporting
methodology that includes disclosure of certain financial information that
historically has not been recognized in the calculation of net
income. Since the Company has no items of other comprehensive income,
comprehensive income (loss) is equal to net income (loss).
Fair Value of Financial
Instruments
The
Company’s financial instruments consist of cash, receivables and accounts
payable and accrued expenses. The carrying values of cash,
receivables and accounts payable and accrued expenses approximate fair value,
because of their short maturities.
Concentration of Credit Risk
Involving Cash
The
Company has deposits with a financial institution which at times exceed Federal
Depository Insurance limits. This financial institution has a strong
credit rating and management believes that credit risk related to these deposits
is minimal.
Cash and Cash
Equivalents
For
purposes of reporting cash flows, the Company considers all cash accounts, which
are not subject to withdrawal restrictions or penalties, and certificates of
deposit and commercial paper with original maturities of 90 days or less to be
cash or cash equivalents.
Revenue
Recognition
In
accordance with Securities and Exchange Commission (“SEC”) Staff Accounting
Bulletin (“SAB”) No. 104,
Revenue Recognition
, the
Company will recognize revenue when (i) persuasive evidence of a customer or
distributor arrangement exists or acceptance occurs, (ii) a retailer,
distributor or wholesaler receives the goods, (iii) the price is fixed or
determinable, and (iv) collectibility of the sales revenues is reasonably
assured. Subject to these criteria, the Company will generally recognize revenue
from the sale of role playing games when shipped.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Income
Taxes
The
Company follows SFAS No. 109, “Accounting for Income Taxes,” which requires an
asset and liability approach to financial accounting and reporting for income
taxes. Deferred income tax assets and liabilities are computed
annually for temporary differences between the financial statements and tax
bases of assets and liabilities that will result in taxable or deductible
amounts in the future based on enacted tax laws and rates applicable to the
periods in which the differences are expected to affect taxable
income. Valuation allowances are established when necessary to reduce
deferred tax assets to the amount expected to be realized. Income tax
expense is the tax payable or refundable for the period plus or minus the change
during the period in deferred tax assets and liabilities.
Loss Per
Share
The
Company follows SFAS No. 128, “Earnings Per Share” resulting in the presentation
of basic and diluted earnings per share. Because the Company reported
a net loss for the three months ended June 30, 2008 and for the period from
February 11, 2008 (inception) to June 30, 2008, common stock equivalents,
including stock options and warrants were anti-dilutive; therefore, the amounts
reported for basic and dilutive loss per share were the same.
Start-up
Costs
In
accordance with Statement of Position 98-5,
Reporting on the Costs of Start-up
Activities,
start-up costs are expensed as incurred.
Research
and Development Costs
Research
and development costs are expensed when incurred. The total amount
expensed for the three months ended June 30, 2008 and from February 11, 2008
(inception) through June 30, 2008 was $5,050.
Recently Issued
Pronouncements
During
September 2006, the Financial Accounting Standards Board (“FASB”)
issued SFAS No. 157,
Fair Value Measurements
(“SFAS 157”), which is effective for fiscal years beginning after
November 15, 2007 with earlier adoption encouraged. SFAS 157 defines fair
value, establishes a framework for measuring fair value in generally accepted
accounting principles, and expands disclosures about fair value measurements. In
February 2008, the FASB issued FASB Staff Position FAS 157-2, Effective Date of
FASB Statement No. 157, which delayed the effective date of SFAS 157 for all
non-financial assets and liabilities, except those that are recognized or
disclosed at fair value in the financial statements on a recurring basis, until
January 1, 2009. The Company adopted SFAS 157 on January 1,
2008 for all financial assets and liabilities, but the implementation did not
require additional disclosures or have a significant impact on the Company's
financial statements. The Company has not yet determined the impact
the implementation of SFAS 157 will have on the Company’s non-financial assets
and liabilities which are not recognized or disclosed on a recurring
basis. However, the Company does not anticipate that the full
adoption of SFAS 157 will significantly impact their financial
statements.
During
February 2007, the FASB issued SFAS No. 159,
The Fair Value Option for Financial
Assets and Financial Liabilities
—including an amendment of FASB Statement
No. 115 (“SFAS 159”), which permits entities to choose to measure many financial
instruments and certain other items at fair value. The objective of SFAS 159 is
to improve financial reporting by providing entities with the opportunity to
mitigate volatility in reported earnings caused by measuring related assets and
liabilities differently without having to apply complex hedge accounting
provisions. The Company has adopted SFAS 159 on February 11, 2008 (date of
inception) and has elected not to measure any additional financial assets,
liabilities or other items at fair value.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Recently Issued
Pronouncements (Continued)
In
December 2007, the FASB issued SFAS No. 141 (revised 2007),
Business Combinations
(“SFAS 141R”). SFAS 141R establishes principles and requirements for
how an acquirer recognizes and measures in its financial statements the
identifiable assets acquired, the liabilities assumed, any noncontrolling
interest in the acquiree and the goodwill acquired. SFAS 141R also
establishes disclosure requirements to enable the evaluation of the nature and
financial effects of the business combination. This statement is effective for
the Company beginning January 1, 2009 and will change the accounting for
business combinations on a prospective basis.
In
December 2007, the FASB issued SFAS No. 160,
Noncontrolling Interests in
Consolidated Financial Statements
—an amendment of Accounting Research
Bulletin No. 51 (“SFAS 160”). SFAS 160 establishes accounting and
reporting standards for ownership interests in subsidiaries held by parties
other than the parent, the amount of consolidated net income attributable to the
parent and to the noncontrolling interest, changes in a parent’s ownership
interest, and the valuation of retained noncontrolling equity investments when a
subsidiary is deconsolidated. SFAS 160 also establishes disclosure
requirements that clearly identify and distinguish between the interests of the
parent and the interests of the noncontrolling owners. This statement is
effective for the Company beginning January 1, 2009. SFAS 160 is
not currently applicable to the Company since the Company does not have any
subsidiaries.
In March
2008, the FASB issued Statement No. 161,
Disclosures about Derivative
Instruments and Hedging Activities
(“SFAS 161”), which is effective
January 1, 2009. SFAS 161 requires enhanced disclosures about derivative
instruments and hedging activities to allow for a better understanding of their
effects on an entity’s financial position, financial performance, and cash
flows. Among other things, SFAS 161 requires disclosures of the fair values of
derivative instruments and associated gains and losses in a tabular formant.
SFAS 161 is not currently applicable to the Company since the Company does not
have derivative instruments or hedging activity.
In May
2008, the FASB issued Statement of Financial Accounting Standards No. 162,
The Hierarchy
of
Generally Accepted Accounting
Principles
(“FAS 162"). This Standard identifies the sources of
accounting principles and the framework for selecting the principles to be used
in the preparation of financial statements of nongovernmental entities that are
presented in conformity with generally accepted accounting principles. FAS 162
directs the
hierarchy to the
entity, rather than the independent auditors, as the entity is responsible for
selecting accounting principles for financial statements that are presented in
conformity with generally accepted accounting principles. The Standard is
effective 60 days following SEC approval of the Public Company Accounting
Oversight Board amendments to remove the hierarchy of generally accepted
accounting principles from the auditing standards. FAS 162 is not expected to
have an impact on the financial statements.
In April
2008, the FASB issued FASB Staff Position (FSP) FAS 142-3,
Determination of the Useful Life of
Intangible Assets
, which amends the factors that should be considered in
developing renewal or extension assumptions used to determine the useful life of
a recognized intangible asset under FASB Statement No. 142,
Goodwill and Other Intangible
Assets.
This Staff Position is effective for financial statements issued
for fiscal years beginning after December 15, 2008, and interim periods within
those fiscal years. Early adoption is prohibited. This FSP is not
currently applicable to the Company.
In June
2008, the FASB issued FSP EITF 03-6-1,
Determining Whether Instruments
Granted in Share-Based Payment Transactions are Participating Securities
.
This FSP provides that unvested share-based payment awards that contain
nonforfeitable rights to dividends or dividend equivalents (whether paid or
unpaid) are participating securities and shall be included in the computation of
earnings per share pursuant to the two-class method. The Company does not
currently have any share-based awards that would qualify as participating
securities. Therefore, application of this FSP is not expected to have an effect
on the Company's financial reporting.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Recently Issued
Pronouncements (Continued)
In May
2008, the FASB issued FASB Staff Position (FSP) APB 14-1,
Accounting for Convertible Debt That
May Be Settled in Cash upon Conversion (Including Partial Cash Settlement)
("FSP 14-1"). FSP 14-1 will be effective for financial statements issued
for fiscal years beginning after December 15, 2008. The FSP includes guidance
that convertible debt instruments that may be settled in cash upon conversion
should be separated between the liability and equity components, with each
component being accounted for in a manner that will reflect the entity's
nonconvertible debt borrowing rate when interest costs are recognized in
subsequent periods. FSP 14-1 is not currently applicable to the Company since
the Company does not have any convertible debt.
NOTE
2 – GOING CONCERN
The
accompanying financial statements have been prepared assuming that the Company
will continue as a going concern. The Company has incurred
significant losses and experienced negative cash flow from operations during the
development stage. These conditions raise substantial doubt about the
Company’s ability to continue as a going concern. The financial
statements do not include any adjustments that might result from the outcome of
this uncertainty.
The
Company is in the development stage at June 30, 2008. Successful
completion of the Company’s development program and, ultimately the attainment
of profitable operations is dependent upon future events, including obtaining
adequate financing to fulfill its development activities and achieving a level
of sales adequate to support the Company’s cost structure. However,
there can be no assurances that the Company will be able to secure additional
equity investment or achieve an adequate sales level.
NOTE
3 – INCOME TAXES
Under the
provisions of SFAS No. 109, “Accounting for Income Taxes,” an entity recognizes
deferred tax assets and liabilities for future tax consequences or events that
have been previously recognized in the Company’s financial statements or tax
returns. The measurement of deferred tax assets and liabilities is
based on provisions of the enacted tax law. The effects of future
changes in tax laws or rates are not anticipated.
At June
30, 2008, the Company has a net operating loss (“NOL”) that approximates
$156,000. Consequently, the Company may have NOL carry forwards
available for federal income tax purposes, which would begin to expire in
2028. Deferred tax assets would arise from the recognition of
anticipated utilization of these net operating losses to offset future taxable
income.
Finally,
valuation allowances are provided against both deferred tax assets and
liabilities in assessing the likelihood of ultimate realization of the deferred
tax consequence or benefit.
The
income tax benefit (provision) consists of the following:
|
|
February
11, 2008
|
|
|
|
(Inception)
to
|
|
|
|
June
30,
|
|
|
|
2008
|
|
|
|
|
|
|
|
|
|
Current
|
|
$
|
-
|
|
Deferred
|
|
|
268,000
|
|
Change
in valuation allowance
|
|
|
(268,000
|
)
|
|
|
|
|
|
|
|
$
|
-
|
|
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
3 – INCOME TAXES (Continued)
The
following is a reconciliation of the tax derived by applying the U.S. Federal
Statutory Rate of 35% to the earnings before income taxes and comparing that to
the recorded tax provisions.
|
|
June
30, 2008
|
|
|
|
Amount
|
|
|
%
|
|
U.S
federal income tax benefit at
|
|
|
|
|
|
|
Federal
statutory rate
|
|
$
|
(226,000
|
)
|
|
|
(35
|
)
|
State
tax, net of federal tax effect
|
|
|
(42,000
|
)
|
|
|
(6
|
)
|
Change
in valuation allowance
|
|
|
268,000
|
|
|
|
41
|
|
|
|
|
|
|
|
|
|
|
|
|
$
|
-
|
|
|
|
-
|
|
The
primary components of the Company’s March 31, 2008 deferred tax assets,
liabilities and the related valuation allowances are as follows:
|
|
June
30,
|
|
|
|
2008
|
|
|
|
|
|
Deferred
tax asset for NOL carryforwards
|
|
$
|
65,000
|
|
Deferred
tax asset for non deductible options
|
|
|
203,000
|
|
Valuation
allowance
|
|
|
(268,000
|
)
|
|
|
|
|
|
|
|
$
|
-
|
|
Management
has determined that the realization of the net deferred tax asset is not assured
and has created a valuation allowance for the entire amount of such
benefits.
The
Company adopted SFAS Interpretation No. 48,
Accounting for Uncertainty in Income
Taxes (“
FIN 48”), which provides guidance for the recognition and
measurement of certain tax positions in an enterprise’s financial
statements. Recognition involves a determination whether it is more
likely than not that a tax position will be sustained upon examination with the
presumption that the tax position will be examined by the appropriate taxing
authority having full knowledge of all relevant information. The
adoption of FIN 48 did not have a material impact on the Company’s financial
position, results of operations, or cash flows.
The
Company’s policy is to record interest and penalties associated with
unrecognized tax benefits as additional income taxes in the statement of
operations. As of February 11, 2008 (inception), the Company had no
unrecognized tax benefits. There were no changes in the Company’s
unrecognized tax benefits during the period ended June 30, 2008. The
Company did not recognize any interest or penalties during 2008 related to
unrecognized tax benefits.
The
Company will file U.S. income tax returns and state tax returns. The
U.S. and state income tax returns filed for the tax year ending on December 31,
2008 will be subject to examination by the relevant taxing
authorities.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
4 – COMMON STOCK
In
February 2008, the Company issued 19,000,000 founders shares at $.001 per share
or $19,000.
In
February 2008, the Company commenced a private placement of up to 7 million
units at a price of $.035 per unit to accredited investors. One unit
consists of one share of the Company’s common stock and two
warrants. Each warrant entitles the holder to purchase one additional
share of common stock at a price of $.04 per share and is exercisable for a
three year period. During February and March 2008, 6,142,858 units
were sold, raising $215,000 in proceeds and resulting in 12,285,716 warrants
being issued. An additional 1,000,000 units were sold, raising
$35,000 in proceeds and resulting in 2,000,000 warrants being issued during the
three months ended June 30, 2008.
On May 8,
2008, 500,000 options were exercised, which raised proceeds
$20,000.
On May
27, 2008, the Company commenced a private placement of up to 6 million units at
a price of $.035 per unit to accredited investors. One unit consists
of one share of the Company’s common stock and one warrant. Ten of these
warrants entitle the holder to purchase one additional share of common stock at
a price of $.75 per share and is exercisable for a three year
period. During the three months ended June 30, 2008, 6,142,858 units
were sold with warrants at a price of $.75 per share, raising $215,000 in
proceeds and resulting in 614,286 warrants being issued. Additionally
a subscription for 500,000 units was received with warrants at a price of $.75,
which would raise $17,500 and result in 50,000 warrants being
issued.
On May
31, 2008, the Form D,
Notice
of Sale of securities Pursuant to Regulation D, Section 4(6)
and/or
Uniform Limited Offering
Exemption
, was amended to resolve over subscriptions in the private
placements.
NOTE
5 – STOCK OPTIONS AND WARRANTS
During
2008, the Board of Directors (“Board”) of the Company adopted an Equity
Incentive Plan (“Plan”). Under the Plan, the Company is authorized to
grant options to purchase up to 25,000,000 shares of common stock to any
officer, other employee or director of, or any consultant or other independent
contractor who provides services to the Company. The Plan is intended
to permit stock options granted to employees under the Plan to qualify as
incentive stock options under Section 422 of the Internal Revenue Code of 1986,
as amended (“Incentive Stock Options”). All options granted under the
Plan, which are not intended to qualify as Incentive Stock Options are deemed to
be non-qualified options (“Non-Statutory Stock Options”). As of June
30, 2008, 14,000,000 options have been issued and are unexercised, and
10,500,000 options that are available to be issued under the Plan. Of
the 14,000,000 options that have been issued and are unexercised, 6,000,000
options were granted to employees and 8,000,000 options were granted to non
employees.
The Plan
is administered by the Board, which determines the persons to whom awards will
be granted, the number of awards to be granted and the specific terms of each
grant, including the vesting thereof, subject to the terms of the
Plan.
In
connection with Incentive Stock Options, the exercise price of each option may
not be less than 100% of the fair market value of the common stock on the date
of the grant (or 110% of the fair market value in the case of a grantee holding
more than 10% of the outstanding stock of the Company).
The
Company uses the Black-Scholes option pricing model to calculate the grant-date
fair value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate of between 2.5% and 3.7%
and expected option life of 5 years. For the period from February 11,
2008 (Date of Inception) through June 30, 2008, the Company expensed $404,292
relative to employee options granted. As of June 30, 2008, there was
no unrecognized compensation expense related to non-vested market-based share
awards.
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
5 – STOCK OPTIONS AND WARRANTS (Continued)
The
Company issued the Secretary of the Company 500,000 options, which were valued
at $8,825 and expensed immediately. The Company uses the
Black-Scholes option pricing model to calculate the grant-date fair value of the
options, with the following assumptions: no dividend yield, expected volatility
of 51.8%, risk free interest rate of 2.5% and expected option life of 5
years. The options expire five years from the date of
issuance.
The
Company entered into an employment agreement with its President and Chief
Executive Officer, whereby, the President and Chief Executive Officer
was issued 1,000,000 options, which were valued at $71,871 and expensed
immediately. The Company uses the Black-Scholes option pricing model
to calculate the grant-date fair value of the options, with the following
assumptions: no dividend yield, expected volatility of 51.8%, risk free interest
rate of 3.3% and expected option life of 5 years. The options expire
five years from the date of issuance.
The
Company entered into an employment agreement with its Director of Corporate
Development whereby, the Director of Corporate Development was issued 2,750,000
options, which were valued at $197,645 and expensed immediately. The
Company uses the Black-Scholes option pricing model to calculate the grant-date
fair value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate of 3.3% and expected
option life of 5 years. The options expire five years from the date
of issuance.
The
Company entered into an agreement with a member of the Company’s Board of
Directors whereby, the member of the Board of Directors was issued 1,250,000
options, which were valued at $89,838 and expensed immediately. The
Company uses the Black-Scholes option pricing model to calculate the grant-date
fair value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate of 3.3% and expected
option life of 5 years. The options expire five years from the date
of issuance.
On June
23, 2008, 500,000 options were issued to a member of the Board of Directors,
which were valued at $36,113 and expensed immediately . The Company
uses the Black-Scholes option pricing model to calculate the grant-date fair
value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate of 3.7% and expected
option life of 5 years. The options expire five years from the date
of issuance.
A summary
of incentive stock option transactions for employees from February 11, 2008
(date of inception) to June 30, 2008 is as follows:
|
|
|
|
|
|
|
|
Weighted
Average
|
|
|
|
Option
|
|
|
Exercise
|
|
|
Exercise
|
|
|
|
Shares
|
|
|
Price
|
|
|
Price
|
|
Outstanding,
February 11, 2008 (Date of Inception)
|
|
|
-
|
|
|
|
-
|
|
|
$
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Granted
|
|
|
6,000,000
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
Exercised
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
Expired
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Outstanding,
June 30, 2008
|
|
|
6,000,000
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
June 30, 2008
|
|
|
6,000,000
|
|
|
$
|
0.04
|
|
|
$
|
0.04
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted
Average Remaining Life,
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
June 30, 2008 (years)
|
|
|
4.7
|
|
|
|
|
|
|
|
|
|
Moggle,
Inc.
(formerly
Chimera International Group, Inc.)
(A
Development Stage Company)
Notes to
Financial Statements
NOTE
5 – STOCK OPTIONS AND WARRANTS (Continued)
The
Company issued 14,900,002 warrants as part of the units included in the private
placements, which expire three years from the date of issuance.
The
Company issued non-statutory stock options to non-employees. The
Company uses the Black-Scholes option pricing model to calculate the grant-date
fair value of the options, with the following assumptions: no dividend yield,
expected volatility of 51.8%, risk free interest rate between 2.5% and 3.7%, and
expected option life of 5 years. The options expire five years from
the date of issuance. Options granted under the agreements are
expensed when the related service or product is provided. For the
period from February 11, 2008 (Date of Inception) through June 30, 2008, the
Company expensed $85,426 relative to 8,000,000 non-employee options
granted. As of June 30, 2008, there was $61,494 of unrecognized
expense related to options of non-employees which will be recognized over the
terms of the agreements through October 2009.
The
following table summarizes non-employee stock option/warrant activity of the
Company since February 11, 2008 (Date of Inception):
|
|
|
|
|
|
|
|
Weighted
Average
|
|
|
|
Option/Warrant
|
|
|
Exercise
|
|
|
Exercise
|
|
|
|
Shares
|
|
|
Price
|
|
|
Price
|
|
Outstanding,
February 11, 2008 (Date of Inception)
|
|
|
-
|
|
|
$
|
-
|
|
|
$
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Granted
|
|
|
23,400,002
|
|
|
$
|
0.04
to $.75
|
|
|
$
|
0.04
to $.75
|
|
Exercised
|
|
|
(500,000
|
)
|
|
|
(0.04
|
)
|
|
|
(0.04
|
)
|
Expired
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Outstanding,
June 30, 2008
|
|
|
22,900,002
|
|
|
$
|
0.04
to $.75
|
|
|
$
|
0.07
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
June 30, 2008
|
|
|
22,900,002
|
|
|
$
|
0.04
to $.75
|
|
|
$
|
0.07
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted
Average Remaining Life,
|
|
|
|
|
|
|
|
|
|
|
|
|
Exercisable,
June 30, 2008 (years)
|
|
|
3.4
|
|
|
|
|
|
|
|
|
|
NOTE
6 – RELATED PARTY TRANSACTIONS
From
inception, the Company has utilized offices leased by affiliates of certain of
the Company’s board members without charge. There are no commitments for any
operating or capital leases for executive or corporate offices.
During
the period from February 11, 2008 (inception) to June 30, 2008, a director of
the Company advanced expenses on behalf of the Company in connection with
research of the Company’s business plans and the implementation of the Company’s
business plans totaling $23,992. All of these expenses were
reimbursed to the director prior to June 30, 2008.
NOTE
7 – SUBSEQUENT EVENTS
In July
2008, the subscription receivable of $17,500 was received and resulted in
500,000 shares being issued and 50,000 warrants being
issued.
PART
II
Item
13.
Other Expenses Of
Issuance And Distribution
The
following table sets forth the costs and expenses, other than underwriting
discounts and commission, paid or to be paid by the registrant in connection
with the sale of the Shares of Common Stock being registered hereby.
All amounts shown, except the Securities and Exchange Commission registration
fee, are estimates.
Expense
|
|
Amount
*
|
|
|
|
|
|
Registration
Fee
|
|
$
|
471.60
|
|
Cost
of printing and Engraving
|
|
$
|
10,000
|
|
Legal
fees & expenses
|
|
$
|
75,000
|
|
Accounting
fees & expenses
|
|
$
|
25,000
|
|
Edgar
Filing preparation & fees
|
|
$
|
3,000
|
|
Transfer
Agent fees
|
|
$
|
5,000
|
|
Miscellaneous
|
|
$
|
6,528.40
|
|
Total
|
|
$
|
125,000.00
|
|
Item
14.
Indemnification Of
Directors And Officers
Our
certificate of incorporation provides that our directors and officers will be
indemnified by us to the fullest extent authorized by Delaware law as it now
exists or may in the future be amended. In addition, our amended and restated
certificate of incorporation provides that our directors will not be personally
liable for monetary damages to us for breaches of their fiduciary duty as
directors us to the fullest extent authorized by Delaware law as it now exists
or may in the future be amended.
We will
enter into agreements with our officers and directors to provide contractual
indemnification in addition to the indemnification provided for in our amended
and restated certificate of incorporation. We believe that these provisions and
agreements are necessary to attract qualified directors. Our bylaws also will
permit us to secure insurance on behalf of any officer, director or employee for
any liability arising out of his or her actions, regardless of whether Delaware
law would permit such indemnification. We intend to purchase a policy of
directors’ and officers’ liability insurance that insures our directors and
officers against the cost of defense, settlement or payment of a judgment in
some circumstances and insures us against our obligations to indemnify our
directors and officers.
These
provisions may discourage stockholders from bringing a lawsuit against our
directors for breach of their fiduciary duty. These provisions also may have the
effect of reducing the likelihood of derivative litigation against directors and
officers, even though such an action, if successful, might otherwise benefit us
and our stockholders. Furthermore, a stockholder’s investment may be adversely
affected to the extent we pay the costs of settlement and damage awards against
directors and officers pursuant to these indemnification provisions. We believe
that these provisions, the insurance, and the indemnity agreements are necessary
to attract and retain talented and experienced directors and
officers.
Insofar
as indemnification for liabilities arising under the Securities Act of 1933 may
be permitted to directors, officers or persons controlling the registrant
pursuant to the foregoing provisions, the registrant has been informed that in
the opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the Act and is therefore
unenforceable.
Item
15.
Recent Sales Of
Unregistered Securities.
Since our
inception in February 2008 , the Registrant has issued the following shares of
Common Stock ,Common Stock purchase Warrants and Options to purchase our Common
Stock as follows:
On
February 11, 2008 the Company issued 19,000,000 shares of Common Stock to 3D
Financial Corp. for an aggregate purchase price of $19,000.00.
On
February 27, 2008 the Company issued 1,000,000 shares of Common Stock and
Warrants to purchase an additional 2,000,000 shares of Common Stock exercisable
at $.04 per share to Peter Pelullo for an aggregate purchase price of
$35,000.00.
On
February 28, 2008 the Company issued 1,000,000 shares of Common Stock and
Warrants to purchase an additional 2,000,000 shares of Common Stock exercisable
at $.04 per share to Jo Webber for an aggregate purchase price of
$35,000.00.
On March
5, 2008 the Company issued 1,571,429 shares of Common Stock and Warrants to
purchase an additional 3,142,858 shares of Common Stock exercisable at $.04 per
share to John Tripodi for an aggregate purchase price of
$55,000.00.
On March
12, 2008 the Company issued 571,429 shares of Common Stock and Warrants to
purchase an additional 1,142,858 shares of Common Stock exercisable at $.04 per
share to Pradeep Ittycheria for an aggregate purchase price of
$20,000.00.
On March
13, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 2,000,000 shares of Common Stock exercisable at $.04 per
share to EFM, Associates for an aggregate purchase price of
$35,000.00.
On March
13, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 2,000,000 shares of Common Stock exercisable at $.04 per
share to Capital Growth Trust for an aggregate purchase price of
$35,000.00.
On April
17, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 2,000,000 of shares Common Stock exercisable at $.04 per
share to Alfredo Villa for an aggregate purchase price of
$35,000.00.
On May 8,
2008 the Company issued 500,000 of Common Stock to Robert Sannelli upon his
exercise of Options for a total purchase price of $20,000.00.
On June
2, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 100,000 shares of Common Stock exercisable at $.75 per
share to Jo Webber for an aggregate purchase price of $35,000.00.
On June
5, 2008 the Company issued 428,572 shares of Common Stock and Warrants to
purchase an additional 42,857 shares of Common Stock exercisable at $.75 per
share to John Tripodi for an aggregate purchase price of
$15,000.00.
On June
6, 2008 the Company issued 714,286 shares of Common Stock and Warrants to
purchase an additional 71,429 shares of Common Stock exercisable at $.75 per
share to FEQ Gas LLC for an aggregate purchase price of $25,000.00.
On June
6, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 100,000 shares of Common Stock exercisable at
$.75 per share to Peter Pelullo for an aggregate purchase price of
$35,000.00.
On June
6, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 100,000 shares of Common Stock exercisable at $.75 per
share to Alfredo Villa for an aggregate purchase price of
$35,000.00.
On June
6, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 100,000 shares of Common Stock exercisable at $.75 per
share to Jeff DeHart for an aggregate purchase price of $35,000.00.
On June
11, 2008 the Company issued 1,000,000 shares of Common Stock and Warrants to
purchase an additional 100,000 shares of Common Stock exercisable at $.75 per
share to Discretionary Investment Trust for an aggregate purchase price of
$35,000.00.
On June
29 , 2008 the Company authorized the issuance of 500,000
shares of Common Stock and Warrants to purchase an additional 50,000 shares of
Common Stock exercisable at $.75 per share to Dott. Paulito Boaretto for an
aggregate purchase price of $17,500.00.
Options
The
Company recognized aggregate compensation expenses in the amount of $82,928 in
connection with the issuance of the following Options”
On March
3, 2008 the Company issued option to purchase 3,000,000 shares of Common Stock
exercisable at a price of $.04 to Jo Webber.
On March
3, 2008 the Company issued option to purchase 1,000,000 shares of Common Stock
exercisable at a price of $.04 to Pradeep Ittycheria.
On March
3, 2008 the Company issued option to purchase 500,000 shares of Common Stock
exercisable at a price of $.04 to Ernie Cimadamore.
On March
3, 2008 the Company issued option to purchase 250,000 shares of Common Stock
exercisable at a price of $.04 to Michael Forte.
On March
3, 2008 the Company issued option to purchase 350,000 shares of Common Stock
exercisable at a price of $.04 to Anthony Collura.
On March
3, 2008 the Company issued option to purchase 50,000 shares of Common Stock
exercisable at a price of $.04 to Michele Wilde.
On March
3, 2008 the Company issued option to purchase 50,000 shares of Common Stock
exercisable at a price of $.04 to Jeremey Zevin.
On March
3, 2008 the Company issued option to purchase 3,000,000 shares of Common Stock
exercisable at a price of $.04 to Jacob Der Hagopian.
On March
3, 2008 the Company issued option to purchase 50,000 shares of Common Stock
exercisable at a price of $.04 to Louis Cambria.
On March
3, 2008 the Company issued option to purchase 500,000 shares of Common Stock
exercisable at a price of $.04 to Robert Sannelli.
On June
8, 2008 the Company issued option to purchase 1,250,000 shares of Common Stock
exercisable at a price of $.04 to Mario Gabbrielli.
On June
8, 2008 the Company issued option to purchase 2,750,000 shares of Common Stock
exercisable at a price of $.04 to Peter Pelullo.
On June
8, 2008 the Company issued option to purchase 1,000,000 shares of Common Stock
exercisable at a price of $.04 to Alfredo Villa.
On June
19, 2008 the Company issued option to purchase 250,000 shares of Common Stock
exercisable at a price of $.75 to Dott. Paulito Boaretto.
On June
23, 2008 the Company issued option to purchase 500,000 shares of Common Stock
exercisable at a price of $.04 to Fausto Paparelli.
All of
the above offerings and sales were deemed to be exempt under and Section 3(b),
4(2) and/or rule 506 of Regulation D of the Securities Act of 1933, as amended.
No advertising or general solicitation was employed in offering the securities.
The offerings and sales were made to a limited number of persons, all of whom
were accredited investors, business associates of the Company and/ or its
executive officers or directors , and transfer was restricted by the
Company in accordance with the requirements of the Securities Act of 1933. In
addition to representations by the above-referenced persons, we have made
independent determinations that all of the above-referenced persons were capable
of analyzing the merits and risks of their investment, and that they understood
the speculative nature of their investment. No underwriting discounts or
commissions were paid in connection with the sale of such
securities.
Item 16.
Exhibits and Financial
Statement Schedules.
(a)
The following exhibits are filed as part of this Registration Statement, except
as otherwise indicated:
Exhibit
Number
|
|
Description
|
|
|
|
1.1
|
|
Form
of Subscription Agreement *
|
3.1
|
|
Certificate
of Incorporation. *
|
3.2
|
|
By-laws
*
|
4.1
|
|
Specimen
Common Stock Certificate
|
4.2
|
|
2008
Equity Incentive Plan *
|
5.1
|
|
Opinion
of McManus., Collura & Richter, P.C.
|
10.1
|
|
Employment
Agreement between the Company and Alfredo Villa
*
|
10.2
|
|
Employment
Agreement between the Company and Ernest Cimadamore
*
|
10.3
|
|
Employment
Agreement between the company and Peter Pelullo *
|
23.1
|
|
Consent
of Auditors
|
23.2
|
|
Consent
of McManus, Collura & Richter, P.C. (included in Exhibit
5.1).
|
24
|
|
Power
of Attorney (included on signature page of this Registration Statement).
*
|
*
File included
in the Original S-1 Registration Statement filed with the Securities
and Exchange Commsion on July 1,
2008
|
Item 17.
Undertakings
The undersigned Registrant hereby undertakes:
1.
|
To
file, during any period in which it offers or sells securities, a
post-effective amendment to this registration statement
to:
|
|
|
|
|
i.
|
Include
any prospectus required by Section 10(a)(3) of the Securities
Act;
|
|
|
|
|
ii.
|
Reflect
in the prospectus any facts or events which, individually or together,
represent a fundamental change in the information in the registration
statement; and notwithstanding the forgoing, any increase or decrease in
volume of securities offered (if the total dollar value of securities
offered would not exceed that which was registered) and any deviation from
the low or high end of the estimated maximum offering range may be
reflected in the form of prospectus filed with the Commission pursuant to
Rule 424(b) if, in the aggregate, the changes in the volume and price
represent no more than a 20% change in the maximum aggregate offering
price set forth in the “Calculation of Registration Fee” table in the
effective registration statement;
|
|
|
|
|
iii.
|
To
include any material information with respect to the plan of distribution
not previously disclosed in the registration statement or any material
change to such information in the registration
statement.
|
|
|
|
2.
|
For
determining liability under the Securities Act, treat each post-effective
amendment as a new registration statement of the securities offered, and
the offering of the securities at that time to be the initial bona fide
offering.
|
|
|
3.
|
File
a post-effective amendment to remove from registration any of the
securities that remain unsold at the end of the
offering.
|
|
|
4.
|
For
determining liability of the undersigned registrant under the Securities
Act to any purchaser in the initial distribution of the securities, the
undersigned registrant undertakes that in a primary offering of securities
of the undersigned registrant pursuant to this registration statement,
regardless of the underwriting method used to sell the securities to the
purchaser, if the securities are offered or sold to such purchaser by
means of any of the following communications, the undersigned registrant
will be a seller to the purchaser and will be considered to offer or sell
such securities to such purchaser:
|
|
|
|
i.
Any preliminary prospectus or prospectus of the undersigned registrant
relating to the offering required to be filed pursuant to Rule
424.
|
|
|
|
|
ii.
Any free writing prospectus relating to the offering prepared by or on
behalf of the undersigned registrant or used or referred to by the
undersigned registrant;
|
|
|
|
|
iii.
The portion of any other free writing prospectus relating to the offering
containing material information about the undersigned registrant or its
securities provided by or on behalf of the undersigned registrant;
and
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iv.
Any other communication that is an offer in the offering made by the
undersigned registrant to the purchaser
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5.
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For
the purpose of determining liability under the Securities Act of 1933 to
any purchaser:
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If
the registrant is subject to Rule 430C, each prospectus filed pursuant to
Rule 424(b) as part of a registration statement relating to an offering,
other than registration statements relying on Rule 430B or other than
prospectuses filed in reliance on Rule 430A, shall be deemed to be part of
and included in the registration statement as of the date it is first used
after effectiveness.
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Provided,
however, that no statement made in a registration statement or prospectus
that is part of the registration statement or made in a document
incorporated or deemed incorporated by reference into the registration
statement or prospectus that is part of the registration statement will,
as to a purchaser with a time of contract of sale prior to such first use,
supersede or modify any statement that was made in the registration
statement or prospectus that was part of the registration statement or
made in any such document immediately prior to such date of first
use.
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6.
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Insofar
as indemnification for liabilities arising under the Securities Act may be
permitted to directors, officers, and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the
Registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as
expressed in the Securities Act and is, therefore, unenforceable. In the
event that a claim for indemnification against such liabilities (other
than the payment of the Registrant of expenses incurred or paid by a
director, officer, or controlling person of the Registrant in the
successful defense of any action, suit, or proceeding) is asserted by such
director, officer, or controlling person in connection with the securities
being registered, the Registrant will, unless in the opinion of its
counsel the matter has been settled by controlling precedent, submit to a
court of appropriate jurisdiction the question whether such
indemnification by the Registrant is against public policy as expressed in
the Securities Act and will be governed by the final adjudication of such
issue.
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SIGNATURES
In
accordance with the requirements of the Securities Act of 1933, as amended, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S1 and authorized this registration
statement to be signed on its behalf by the undersigned, Ernest Cimadamore in
Philadelphia, Pennsylvania on August 13, 2008.
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Moggle,
Inc.
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(Registrant)
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By:
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/s/ Ernest
Cimadamore
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Name:
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Ernest
Cimadamore
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Title:
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Secretary
and Principal Financial Officer
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POWER
OF ATTORNEY
KNOW ALL
PERSONS BY THESE PRESENTS, that each person whose signature appears below on
this Registration Statement hereby constitutes and appoints Ernest Cimadamore
with full power to act without the other, his true and lawful attorney-in-fact
and agent, with full power of substitution and resubstitution, for him and in
his name, place and stead, in any and all capacities to sign any and all
amendments to this Registration Statement (including post-effective amendments
and amendments thereto) and any registration statement relating to the same
offering as this Registration Statement that is to be effective upon filing
pursuant to Rule 462(b) under the Securities Act of 1933, and to file the same,
with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agents, and each of them, full power and authority to do and perform each and
every act and thing, ratifying and confirming all that said attorneys-in-fact
and agents or any of them or their or his substitute or substitutes, may
lawfully do or cause to be done by virtue thereof.
In
accordance with the requirements of the Securities Act of 1933, this
registration statement was signed by the following persons in the capacities and
on the dates stated:
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Date:
June 30, 2008
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/s/
Alfredo
Villa
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Name:
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Alfredo
Villa
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Title:
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President,
Chief Executive Officer and Director
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Date:
June 30, 2008
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/s/
Ernest
Cimadamore
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Name:
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Ernest
Cimadamore
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Title:
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Principal Financial
Officer (Principal Accounting Officer)
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Date:
June 30, 2008
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/s/
Peter
Pelullo
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Name:
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Peter
Pelullo
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Title:
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Director
and director of corporate development
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Date:
June 30, 2008
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/s/
Jo
Webber
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Name:
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Jo
Webber
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Title:
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Director
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Date:
June 30, 2008
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/s/
Mario
Gabbrelli
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Name:
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Mario
Gabbrelli
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Title:
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Director
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Date:
June 30, 2008
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/s/
Fausto
Paparelli
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Name:
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Fausto
Paparelli
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Title:
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Director
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EXHIBIT
INDEX
Exhibit
Number
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Description
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1.1
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Form
of Subscription Agreement
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3.1
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Certificate
of Incorporation.
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3.2
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By-laws
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4.1
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Specimen
Common Stock Certificate *
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4.2
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2008
Equity Incentive Plan
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5.1
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Opinion
of McManus., Collura & Richter, P.C.*
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10.1
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Employment
Agreement between the Company and Alfredo
Villa
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10.2
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Employment
Agreement between the Company and Ernest Cimadamore
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10.3
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Employment
Agreement between the company and Peter Pelullo
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23.1
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Consent
of Auditors
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23.2
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Consent
of McManus, Collura & Richter, P.C. (included in Exhibit
5.1). *
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24
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Power
of Attorney (included on signature page of this Registration
Statement).
* To
be filed by Amendment
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81