UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q
 
þ
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended March 31, 2014
 
OR
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from _______________ to _______________
 
Commission File Number: 000-28107
 
GILLA INC.
(Exact Name of Registrant as Specified in its Charter)
 
Nevada
 
88-0335710
(State or Other Jurisdiction of Incorporation or Organization)
 
(I.R.S. Employer Identification Number)
 
112 North Curry Street, Carson City, NV
 
89703
(Address of Principal Executive Offices)
 
(Zip Code)

(416) 843-2881
Registrant’s telephone number, including area code

Not Applicable
(Former name, Former Address and Former Fiscal year, if changed since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes   o No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). o Yes   þ No
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o (Do not check if a smaller reporting company)
Smaller reporting company
þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). o Yes   þ No

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
 
68,318,007 Common Shares - $0.0002 Par Value as of May 20, 2014
 


 
 
 
 
 
GILLA, INC.
 
INDEX TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
     
Page
 
PART I - Financial Information
     
         
Item 1.
Financial Statements (unaudited)
     
         
 
Condensed Consolidated Balance Sheets as of March 31, 2014 (Unaudited) and December 31, 2013 (Audited)
 
3
 
         
 
Unaudited Condensed Consolidated Statements of Operations for the Three Months Ended March 31, 2014 and 2013 and for the period from November 29, 2011 (date of inception) through March 31, 2014
 
4
 
         
 
Unaudited Condensed Consolidated Statement of Changes in Shareholders’ Deficiency for the period from November 29, 2011 (date of inception) through March 31, 2014
 
5
 
         
 
Unaudited Condensed Consolidated Statements of Cash Flows for the Three Months Ended March 31, 2014 and 2013 and for the period from November 29, 2011 (date of inception) through March 31, 2014
 
6
 
         
 
Notes to Unaudited Condensed Consolidated Financial Statements
 
7
 
         
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operation
 
16
 
         
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
 
22
 
         
Item 4.
Control and Procedures
 
22
 
         
PART II - Other Information
     
         
Item 1.
Legal Proceedings
 
23
 
         
Item 1A.
Risk Factors
 
23
 
         
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
 
23
 
         
Item 3.
Defaults Upon Senior Securities
 
23
 
         
Item 4.
Mine Safety Disclosures
 
23
 
         
Item 5.
Other Information
 
23
 
         
Item 6.
Exhibits
 
24
 
         
SIGNATURES
 
25
 

 
 
2

 
 
Gilla Inc.
(A Development Stage Company)
Condensed Consolidated Balance Sheets
 (Amounts expressed in US Dollars)

   
March 31,
2014
(Unaudited)
   
December 31,
2013
(Audited)
 
ASSETS
 
Current assets
           
Cash and cash equivalents
  $ 42,481     $ 355,860  
Funds held in trust (note 11)
    -       20,000  
Accounts receivable
    112,382       100  
Inventory (note 7)
    118,680       90,914  
Prepaid expenses and vendor deposits
   
155,233
      15,199  
Loan receivable (note 6)
    73,084       -  
Total current assets
   
501,860
      482,073  
                 
Property and equipment (note 8)
    6,983       3,882  
Website development
    62,789       42,789  
Goodwill (note 5)
    167,422       -  
Total long term assets
   
237,194
      46,671  
                 
Total assets
  $ 739,054     $ 528,744  
                 
LIABILITIES AND SHAREHOLDERS’ DEFICIENCY
 
Current liabilities
               
Accounts payable
    387,380     $ 125,163  
Accrued liabilities
    26,212       56,838  
Accrued interest- related parties (note 15)
    4,388       78,838  
Loans from shareholders (note 9)
    458,755       20,615  
Due to related parties (note 15)
    863,027       767,426  
Note payable, related party (note 10)
    -       225,000  
Total current liabilities
    1,739,762       1,273,880  
                 
Long term liabilities
               
Convertible debentures to be issued (note 11)
    -       45,000  
Convertible debentures (note 11)
    443,361       434,514  
Total long term liabilities
    443,361       479,514  
                 
Total liabilities
    2,183,123       1,753,394  
                 
Going concern (note 3)
               
Commitments and contingencies (note 16)
               
Related party transactions (note 15)
               
                 
SHAREHOLDERS’ DEFICIENCY
 
Common stock (note 12)
               
$0.0002 par value, 300,000,000 shares authorized; 68,318,007 and 67,066,977 shares issued and outstanding as of March 31, 2014 and December 31, 2013, respectively
    13,663       13,413  
Additional paid-in capital
    1,593,887       1,285,637  
Shares to be issued (note 14)
    139,500       37,500  
Deficit accumulated during the development stage
    (3,270,444 )     (2,605,961 )
Accumulated other comprehensive income
    79,325       44,761  
Total shareholders’ deficiency
    (1,444,069 )     (1,224,650 )
                 
Total liabilities and shareholders’ deficiency
  $ 739,054     $ 528,744  

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements
 
3

 
 
Gilla Inc.
(A Development Stage Company)
Unaudited Condensed Consolidated Statements of Operations and Comprehensive Loss
 (Amounts expressed in US Dollars)
 
   
For the Three Months Ended March 31,
2014
   
For the Three Months Ended March 31,
 2013
   
For the Period from November 29, 2011
(Date of Inception) to March 31, 2014
 
                   
                   
Revenue
  $ 19,261       -     $ 96,238  
Cost of goods sold
    32,022       -       93,643  
Gross profit (loss)
    (12,761 )     -       2,595  
                         
Operating expenses
                       
Administrative
    400,599       128,861       1,447,183  
Consulting fees-related parties (note 15)
    161,828       129,675       1,083,484  
Depreciation
    700       341       2,895  
Total operating expenses
    563,127       258,877       2,533,562  
                         
Loss from operations
    (575,888 )     (258,877 )     (2,530,967 )
                         
Other income (expenses):
                       
Foreign exchange
    (20,978 )     (1,759 )     (27,738 )
Gain (Loss) on loan receivable written off (note 6)
    19,867       -       (1,538 )
Loss on acquisition of Snoke Distribution Canada Ltd.
    -       -       (292,226 )
Loss on deposit written off
    -       -       (162,371 )
Loss on settlement of debt
    (27,563 )             (27,563 )
Amortization of debt discount
    (8,847 )     -       (18,361 )
Interest expense, net
    (51,074 )     (17,691 )     (204,778 )
                         
Total other expenses
    (88,595 )     (19,450 )     (734,575 )
                         
Net loss before income taxes
    (664,483 )     (278,327 )     (3,265,542 )
Income taxes
    -       -       -  
Net loss
  $ (664,483 )   $ (278,327 )   $ (3,265,542 )
                         
Loss per weighted average number of shares outstanding (basic and diluted)
  $ (0.010 )   $ (0.004 )        
                         
Weighted average number of shares outstanding (basic and diluted)
    67,723,122       62,277,766          
                         
                         
Comprehensive loss:
                       
Net loss
  $ (664,483 )   $ (278,327 )   $ (3,265,542 )
                         
Foreign exchange translation adjustment
    34,565       12,262       79,323  
                         
Comprehensive loss
  $ (629,918 )   $ (266,065 )   $ (3,186,219 )
 
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements
 
4

 
 
Gilla Inc.
(A Development Stage Company)
Unaudited Condensed Consolidated Statement of Changes in Shareholders’ Deficiency
For the period from November 29, 2011 (Date of Inception) to March 31, 2014
(Amounts expressed in US Dollars)
 
   
Common Stock
   
Additional
Paid-In
   
Shares to be
   
Deficit Accumulated During the Development
   
Accumulated Other Comprehensive
       
   
Shares
   
Amount
   
Capital
   
Issued
   
Stage
   
Income (Loss)
   
Total
 
Balance, November 29, 2011 (Date of inception)
    -     $ -     $ -     $ -     $ -     $ -     $ -  
                                                         
Issuance of shares for seed capital, November 2011 at $0.0002 per share
    25,000,000       5,000       -       -       (4,902 )     -       98  
                                                         
Foreign currency translation loss
    -       -       -       -       -       (228 )     (228 )
                                                         
Net loss
    -       -       -       -       (34,334 )     -       (34,334 )
                                                         
Balance, December 31, 2011 (audited)
    25,000,000     $ 5,000     $ -     $ -     $ (39,236 )   $ (228 )   $ (34,464 )
                                                         
Common shares issued for cash at $0.025 per share, November 2012
    400,000       80       9,920       -       -       -       10,000  
                                                         
Common shares issued for cash at $0.03 per share, November 2012
    4,366,667       873       130,127       -       -       -       131,000  
                                                         
Effect of reverse acquisition, November 21, 2012
    29,477,766       5,895       -       -       -       -       5,895  
                                                         
Common shares issued for settlement of loans at $0.05 per share, November 2012
    800,000       160       39,840       -       -       -       40,000  
                                                         
Issuance of shares and warrants at $0.05 per share as the result of a private placement, November 2012
    1,900,000       380       94,731       -       -       -       95,111  
                                                         
Issuance of shares and warrants at $0.05 per share as the result of a private placement, December 2012
    333,333       67       16,600       -       -       -       16,667  
                                                         
Foreign currency translation loss
    -       -       -       -       -       (2,846 )     (2,846 )
                                                         
Net loss
    -       -       -       -       (1,063,803 )     -       (1,063,803 )
                                                         
Balance, December 31, 2012 (audited)
    62,277,766     $ 12,455     $ 291,218     $ -     $ (1,103,039 )   $ (3,074 )   $ (802,440 )
                                                         
Common shares issued for cash at $0.035 per share, 200,000 shares were issued on September 25, 2013, 76,485 shares were issued on November 19, 2013
    276,485       55       9,622       -       -       -       9,677  
                                                         
Common shares issued for consultant fees at $0.053 on September 25, 2013
    942,784       189       49,811       -       -       -       50,000  
                                                         
Common shares issued on settlement of related party loan at fair value, 1,000,000 shares were issued on September 25, 2013, 428,571 were issued on November 19, 2013
    1,428,571       286       61,143       -       -       -       61,429  
                                                         
Loss on common shares issued on settlement of related party loan
    -       -       (11,429 )     -       -       -       (11,429 )
                                                         
Common shares issued on settlement of shareholder loan at fair value, 973,960 were issued on September 25, 2013, 417,411 were issued on November 19, 2013
    1,391,371       278       59,551       -       -       -       59,829  
                                                         
Loss on common shares issued on settlement of shareholder loan
    -       -       (11,129 )     -       -       -       (11,129 )
                                                         
Common shares issued for cash at $0.05 per share on October 8, 2013
    50,000       10       2,490       -       -       -       2,500  
                                                         
Common shares issued for consultant fees at $0.05 on November 27, 2013
    400,000       80       19,920       -       -       -       20,000  
                                                         
Common shares issued for consultant fees at $0.0583 on November 27, 2013
    300,000       60       17,440       -       -       -       17,500  
                                                         
Common share subscription for settlement of consulting fees at $0.05
    -       -       -       10,000       -       -       10,000  
                                                         
Common share subscription for settlement of consulting fees at $0.142
    -       -       -       10,000       -       -       10,000  
                                                         
Common shares subscribed to for cash at $0.035
    -       -       -       17,500       -       -       17,500  
                                                         
Embedded conversion feature of debenture
    -       -       797,000                               797,000  
                                                         
Foreign currency translation gain
    -       -       -       -       -       47,835       47,835  
                                                         
Net loss
    -       -       -       -       (1,502,922 )     -       (1,502,922 )
                                                         
Balance, December 31, 2013 (audited)
    67,066,977     $ 13,413     $ 1,285,637     $ 37,500     $ (2,605,961 )   $ 44,761     $ (1,224,650  
                                                         
Common shares issued on settlement of consulting fees at fair value on January 8, 2014
    200,000       40       37,960       (10,000 )     -       -       28,000  
                                                         
Common shares issued for cash at $0.035 on January 8, 2014
    500,000       100       17,400       (17,500 )     -       -       -  
                                                         
Common share issued for settlement of consulting fees at $0.1426 on March 28, 2014
    280,433       56       39,944       (10,000 )     -       -       30,000  
                                                         
Common share issued for settlement of consulting fees at $0.1293 on March 28, 2014
    270,597       54       34,946       -       -       -       35,000  
                                                         
Common shares to be issued to settle advertising production costs at $0.10
    -       -       -       84,500       -       -       84,500  
                                                         
Common shares to be issued for acquisition of subsidiary at $0.11
    -       -       -       55,000       -       -       55,000  
                                                         
Embedded conversion feature of debenture
    -       -       178,000       -       -       -       178,000  
                                                         
Foreign currency translation gain
    -       -       -       -       -       34,564       34,564  
                                                         
Net loss
    -       -       -       -       (664,483 )     -       (664,483 )
                                                         
Balance, March 31, 2014 (unaudited)
    68,318,007     $ 13,663     $ 1,593,887     $ 139,500     $ (3,270,444 )   $ 79,325     $ (1,444,069 )
 
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements
 
5

 
Gilla Inc.
(A Development Stage Company)
Unaudited Condensed Consolidated Statements of Cash Flows
(Amounts Expressed in US Dollars)
 
   
For the Three Months
Ended
March 31,
2014
   
For the Three Months
Ended
March 31,
2013
   
For the Period from November 29, 2011
(Date of Inception) to
March 31,
2014
 
CASH FLOWS FROM OPERATING ACTIVITIES :
                 
Net loss
 
$
(664,483)
   
$
(278,327)
   
$
(3,265,542)
 
Adjustments to reconcile net loss to net cash used in operating activities:
                       
Depreciation
   
700
     
341
     
2,895
 
(Gain) loss on loan receivable written-off
   
(19,867)
     
-
     
1,538
 
Amortization of debt discount
   
8,847
     
-
     
18,361
 
Loss on acquisition Snoke Distribution Canada Ltd.
   
-
     
-
     
292,226
 
Loss on settlement of debt
   
27,563
             
27,563
 
Loss on deposit written-off
   
-
     
-
     
162,371
 
Cash acquired in acquisition of Drinan Marketing Ltd.
   
8,812
     
-
     
8,812
 
Loans to subsidiary prior to acquisition
   
(109,978)
     
-
     
(109,978)
 
Shares issued for services
   
65,000
     
-
     
172,500
 
Changes in operating assets and liabilities
                       
Accounts receivable
   
56
     
-
     
(44)
 
Funds held in trust
   
20,000
     
-
     
-
 
Prepaid expenses and vendor deposits
   
(55,658)
     
502
     
(70,987)
 
Inventory deposit
   
-
     
-
     
(162,371)
 
Inventory
   
32,708
     
-
     
(58,206)
 
Accounts payable
   
12,240
     
15,462
     
138,606
 
Accrued liabilities
   
(29,599)
     
20,341
     
46,910
 
Related party payables
   
119,753
     
131,147
     
731,603
 
Accrued interest-related party
   
(74,274)
     
-
     
3,244
 
  Net cash used in operating activities
   
(658,180)
     
(110,534)
     
(2,060,499)
 
                         
CASH FLOWS FROM INVESTING ACTIVITIES:
                       
Factoring loan
   
-
     
(19,867)
     
(19,867)
 
Development of website
   
(20,000)
     
-
     
(62,789)
 
Acquisition of property and equipment
   
-
     
-
     
(6,123)
 
  Net cash used in investing activities
   
(20,000)
     
(19,867)
     
(88,779)
 
                         
CASH FLOWS FROM FINANCING ACTIVITIES:
                       
Shareholder loan received (paid)
   
452,583
     
-
     
451,492
 
Net proceeds from loans payable
   
-
     
-
     
282,840
 
Net proceeds from related parties
   
35,525
     
121,479
     
371,615
 
Proceeds from promissory note
   
-
     
-
     
200,000
 
Repayment of related party note payable
   
(225,000)
     
-
     
(225,000)
 
Repayment of debt
   
-
     
-
     
(50,000)
 
Proceeds from sale of convertible debentures
   
80,000
     
-
     
846,000
 
Proceeds from share subscriptions
   
-
     
-
     
17,500
 
Proceeds from sale of common stock
   
-
     
-
     
264,955
 
  Net cash provided by financing activities
   
343,108
     
121,479
     
2,159,402
 
Effect of exchange rate changes on cash
   
21,693
     
4,080
     
32,357
 
                         
Net increase in cash
 
$
(313,379)
   
$
(4,842)
   
$
42,481
 
                         
Cash at beginning of year
   
355,860
     
11,444
     
-
 
                         
Cash at end of year
 
$
42,481
   
$
6,602
   
$
42,481
 
                         
Supplemental Schedule of Cash Flow Information:
                       
Cash paid for interest
 
$
96,051
   
$
-
   
$
120,466
 
Cash paid for income taxes
 
$
-
   
$
-
   
$
-
 
                         
Non cash financing activities:
                       
Common stock issued in settlement of related party and shareholder loans
 
$
-
   
$
-
   
$
138,700
 
Common stock issued for reverse acquisition
 
$
-
   
$
-
   
$
5,895
 
Common stock issued for payment of consulting fees payable
 
$
65,000
   
$
-
   
$
172,500
 
Debentures issued for settlement of consulting fees payable to related party
 
$
-
   
$
-
   
$
50,000
 
Debentures issued for settlement of related party and shareholder loans
 
$
53,000
   
$
-
   
$
504,000
 
 
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements
 
6

 
 
  Gilla Inc.
(A Development Stage Company)
Notes to Unaudited Condensed Consolidated Financial Statements
For the Three Months Ended March 31, 2014
 (Amounts expressed in US Dollars)

1. NATURE OF OPERATIONS
 
Gilla Inc. (“Gilla”, the “Company” or the “Registrant”) was incorporated under the laws of the state of Nevada on March 28, 1995 under the name of Truco, Inc. The shareholders approved a name change on March 22, 1996, March 18, 1997, September 13, 1999, October 3, 2000, April 23, 2003 and February 27, 2007 to Web Tech, Inc., Cynergy, Inc., Mercantile Factoring Credit Online Corp., Incitations, Inc., Osprey Gold Corp. and to its present name, respectively.

On November 21, 2012, the Company closed the acquisition of Snoke Distribution Canada Ltd. (“Snoke Distribution”) through the issuance of 29,766,667 Common Shares of the Registrant.

Prior to the acquisition, the Company was a mineral-property development company specializing in acquiring and consolidating mineral properties with production potential and future growth through its exploration activities and its discoveries. Acquisition and development emphasis was focused on properties containing gold and other strategic minerals that were located in Africa.

On February 28, 2014, the Company closed the acquisition of all of the issued and outstanding shares of Drinan Marketing Limited (“DML”), a private limited company engaged in the sales and distribution of electronic cigarettes ( E-cigarettes ) in Ireland.  The Company will issue to the sellers 500,000 shares of the Company’s common stock valued at $0.11 per share and warrants for the purchase of 1,000,000 shares of the Company’s common stock.  

The current business of the Company consists of the design, marketing and distribution of electronic cigarettes (“E-cigarettes”) and accessories. An E-cigarette is an electronic inhaler meant to simulate and substitute for traditional cigarettes. E-cigarettes are often designed to mimic traditional smoking implements, such as cigarettes or cigars, in their use and/or appearance, but do not burn tobacco. E-cigarettes generally use a heating element that vaporizes a liquid solution. When used, some E-cigarettes release nicotine, while others merely release flavored vapor, which allows users to replicate the smoking experience, nicotine free. The Company distributes its products through retail and wholesale sales channels and also plans to launch an online sales platform in the current fiscal year. 
 
The Company is in the development stage as defined by Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”), subtopic 915-10 Development Stage Entities (“ASC 915-10”). To date, the Company, has generated minimal sales revenues, has incurred expenses and has sustained losses. Consequently, its operations are subject to all the risks inherent in the establishment of a new business enterprise. For the period from November 29, 2011 (date of inception) through March 31, 2014, the Company has accumulated losses of $3,270,444.
 
2. REVERSE MERGER TRANSACTION AND ACCOUNTING
 
On November 21, 2012, the Company merged with Snoke Distribution, a corporation existing under the laws of Ontario (the "Merger"). Pursuant to the Merger, the Registrant acquired all of the outstanding common shares of Snoke Distribution through the issuance of Common Shares of the Registrant to the shareholders of Snoke Distribution.

In anticipation of the closing of the Merger, on August 23, 2012, Snoke Distribution amended its Articles of Incorporation to effect a 250,000-to-1 stock split of its issued and outstanding shares of common stock.

As a result of the Merger and pursuant to the resolutions, Snoke Distribution became a wholly-owned subsidiary of the Registrant and the Registrant issued shares of its common stock to shareholders of Snoke Distribution at a rate of 1 share of the Registrant’s common stock for each Snoke Distribution common share. Immediately prior to the Merger, the Registrant had 29,477,766 shares of common stock outstanding.
 
Following the Merger, the Registrant had 59,244,433 shares of common stock outstanding after the share exchange and the issuance of 29,766,667 Common Shares to the shareholders of Snoke Distribution, which included a private placement of $141,000 into Snoke Distribution.
 
At closing of the Merger, the Registrant also closed a private placement of $135,000 at a price of $0.05 per Gilla Common Share, each entitled to a half warrant to purchase one Common Share at an exercise price of $0.10 per Common Share for a period of six months following the Merger. The private placement resulted in the issuance of 2,700,000 shares and 1,350,000 warrants of the Registrant’s common stock from treasury. Following the Merger and the private placement, the Registrant had 61,944,433 shares of common stock outstanding.
  
In connection with the Merger, existing stockholders of the Company retained 29,477,766 Common Shares. All reference to common stock shares and per share amounts have been retroactively restated to effect the reverse acquisition as if the transaction had taken place as of the beginning of the earliest period presented.

 
7

 
During the year ended December 31, 2012, the Company recorded $292,226 as loss on acquisition expense and the significant components of the transaction are as follows:
 
Assets acquired:
 
$
4
 
Liabilities assumed:
   
(286,360
)
Common stock retained:
   
(5,895
)
Foreign Exchange Difference
   
25
 
Net loss:
 
$
(292,226
)

The transaction has been accounted for as a reverse merger, and Snoke Distribution is the acquiring company on the basis that Snoke Distribution’s senior management became the entire senior management of the merged entity and there was a change of control of the Company. In accordance with Accounting Standards Codification (“ASC”) 805-10-40, Business Combinations; Reverse Acquisitions , Snoke Distribution was the acquiring entity for accounting purposes. While the transaction is accounted for using the purchase method of accounting, in substance the transaction was a recapitalization of the Snoke Distribution’s capital structure. Following the reverse merger, the historical financial statements of Snoke Distribution became the historical financial statements of the Company.
 
3. GOING CONCERN UNCERTAINTIES

These unaudited condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. As shown in these unaudited condensed consolidated financial statements, the Company has incurred a deficit accumulated during the development stage of $3,270,444 and used $2,060,499 in cash for operating activities from date of inception through March 31, 2014. The ability of the Company to continue as a going concern is in doubt and dependent upon achieving a profitable level of operations or on the ability of the Company to obtain necessary financing to fund ongoing operations. Management believes that the Company will not be able to continue as a going concern for the next twelve months without additional financing or increased revenues.
 
To meet these objectives, the Company continues to seek other sources of financing in order to support existing operations and expand the range and scope of its business. However, there are no assurances that any such financing can be obtained on acceptable terms and in a timely manner, if at all. Failure to obtain the necessary working capital would have a material adverse effect on the business prospects and, depending upon the shortfall, the Company may have to curtail or cease its operations.
 
These unaudited condensed consolidated financial statements do not include any adjustments to the recorded assets or liabilities that might be necessary should the Company have to curtail operations or be unable to continue in existence.
 
4. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete consolidated financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Interim results are not necessarily indicative of the results that may be expected for a full year. During the three months ended March 31, 2014, the Company has updated its policy on Advertising Costs and added a new policy for Goodwill. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2013, as filed with the U.S. Securities and Exchange Commission.
 
The accounting policies of the Company are in accordance with accounting principles generally accepted in the United States of America. Outlined below are those policies considered particularly significant:
 
(a) Basis of Consolidation

These unaudited condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, Gilla Operations, LLC, Charlie’s Club, Inc., Gilla Enterprises Inc., Drinan Marketing Ltd. and Snoke Distribution Canada Ltd. and its wholly-owned subsidiary Snoke Distribution USA, LLC. All inter-company accounts and transactions have been eliminated in preparing these unaudited condensed consolidated financial statements.
 
(b) Foreign Currency Translation

The Company’s Canadian subsidiary maintains its books and records in Canadian dollars (CAD) which is also its functional currency. The Company’s Irish subsidiary maintains its books in Euros (EUR) which is also its functional currency. The Company and its U.S. subsidiaries maintain their books and records in United States dollars (USD) which is both the Company’s functional currency and reporting currency. The accounts of the Company are translated into United States dollars in accordance with provisions of ASC 830, Foreign Currency Matters . Transactions denominated in currencies other than the functional currency are translated into the functional currency at the exchange rates prevailing at the dates of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated using the exchange rate prevailing at the balance sheet date. Non-monetary assets and liabilities are translated using the historical rate on the date of the transaction. Revenue and expenses are translated at average rates in effect during the reporting periods. All exchange gains or losses arising from translation of these foreign currency transactions are included in net income (loss) for the year. In translating the financial statements of the Company's Canadian and Irish subsidiaries from their functional currencies into the Company's reporting currency of United States dollars, balance sheet accounts are translated using the closing exchange rate in effect at the balance sheet date and income and expense accounts are translated using an average exchange rate prevailing during the reporting period. Adjustments resulting from the translation, if any, are included in cumulative other comprehensive income (loss) in shareholders' equity. The Company has not, to the date of these unaudited condensed consolidated financial statements, entered into derivative instruments to offset the impact of foreign currency fluctuations.
 
(c) Earnings (Loss) Per Share
 
Basic earnings (loss) per share are computed by dividing net income (loss) by the weighted average number of common shares outstanding for the year, computed under the provisions of Accounting Standards Codification subtopic 260-10, Earnings per Share (“ASC 260-10”). Diluted earnings (loss) per share is computed by dividing net income (loss) by the weighted average number of common shares outstanding plus common stock equivalents (if dilutive) related to convertible preferred stock, stock options and warrants for each year. There were no common stock equivalent shares outstanding at March 31, 2014 and 2013 that have been included in the diluted loss per share calculation as the effects would have been anti-dilutive.
 
8

 
(d) Financial Instruments

Financial assets and financial liabilities are recognized in the statement of financial position when the Company has become party to the contractual provisions of the instruments.
 
The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities, loan from shareholder and loans payable. The fair values of these financial instruments approximate their carrying value, due to their short term nature. Fair value of a financial instrument is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company’s financial instruments recorded at fair value in the consolidated balance sheets are categorized based upon the level of judgment associated with the inputs used to measure their fair value. Hierarchical levels, defined by FASB ASC No. 820, Fair Value Measurement and Disclosure (“ASC 820”) , with the related amount of subjectivity associated with the inputs to value these assets and liabilities at fair value for each level, are as follows:
 
 
Level 1
 -
Unadjusted quoted prices in active markets for identical assets or liabilities;
 
Level 2
 -
Observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which all significant inputs are observable or can be derived principally from or corroborated by observable market data for substantially the full term of the assets or liabilities; and
 
Level 3
 -
Inputs that are not based on observable market data.
 
Cash and cash equivalents are reflected on the consolidated balance sheets at fair value and classified as Level 1 hierarchy because measurements are determined using quoted prices in active markets for identical assets.

Fair value measurements of accounts receivable, accounts payable, accrued liabilities, and loans payable are classified under Level 3 hierarchy because inputs are generally unobservable and reflect management’s estimates of assumptions that market participants would use in pricing the financial instruments.

(e) Advertising Costs

In accordance with FASB ASC 720, the Company expenses the production costs of advertising the first time the advertising takes place.  For the three month period ended March 31, 2014, $134,500 in production costs were incurred and have been allocated to prepaid expenses and vendor deposits on the consolidated balance sheet, no production costs were expensed during the period.  The Company expenses all other advertising costs as incurred. During the three month period ended March 31, 2014, the Company expensed $71,639 (March 31, 2013: $2,510) as corporate promotions.
   
(f) Goodwill

Goodwill represents the excess purchase price over the estimated fair value of net assets acquired by the Company in business combinations. The Company accounts for goodwill and intangible assets in accordance with ASC 350 “ Intangibles-Goodwill and Other ” (“ASC 350”). ASC 350 requires that goodwill and other intangibles with indefinite lives be tested for impairment annually or on an interim basis if events or circumstances indicate that the fair value of an asset has decreased below its carrying value. In addition, ASC 350 requires that goodwill be tested for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis and between annual tests when circumstances indicate that the recoverability of the carrying amount of goodwill may be in doubt. Application of the goodwill impairment test requires judgment, including the identification of reporting units; assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value. Significant judgments required to estimate the fair value of reporting units include estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions or the occurrence of one or more confirming events in future periods could cause the actual results or outcomes to materially differ from such estimates and could also affect the determination of fair value and/or goodwill impairment at future reporting dates.

(g) Comprehensive Income or Loss
 
The Company reports comprehensive income or loss in its unaudited condensed consolidated financial statements. In addition to items included in net income or loss, comprehensive income or loss includes items charged or credited directly to stockholders’ equity, such as foreign currency translation adjustments and unrealized gains or losses on available for sale marketable securities.
 
(h) Use of Estimates

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the period. Actual results could differ from these estimates, and such differences could be material.  The key sources of estimation uncertainty at the balance sheet date, which have a significant risk of causing a material adjustment to the carrying amounts of assets within the next financial year, include reserves and write downs of receivables and inventory, useful lives of property and equipment, impairment of goodwill, impairment of property and equipment, valuing equity securities, valuation of convertible debenture conversion options and deferred taxes and related valuation allowances.  Certain of our estimates could be affected by external conditions, including those unique to our industry and general economic conditions.  It is possible that these external factors could have an effect on our estimates that could cause actual results to differ from our estimates.  The Company re-evaluates all of its accounting estimates at least quarterly based on the conditions and records adjustments when necessary.
 
(i) Website Development Costs

Under the provisions of FASB-ASC Topic 350, the Company capitalizes costs incurred in the website application and infrastructure development stage.  Capitalized costs will be amortized over the estimated useful life of the website.  The Company has not yet recorded amortization of the website development costs as the development has not yet been completed.  Ongoing website post-   implementation cost of operations, including training and application, will be expensed as incurred.
 
9

 
 
(j) Convertible Debt Instruments

The Company accounts for convertible debt instruments when the Company has determined that the embedded conversion options should not be bifurcated from their host instruments in accordance with ASC 470-20 Debt with Conversion and Other Options . The Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. The Company amortizes the respective debt discount over the term of the notes, using the straight-line method, which approximates the effective interest method. The Company records, when necessary, induced conversion expense, at the time of conversion for the difference between the reduced conversion price per share and the original conversion price per share.

(k) Recent Accounting Pronouncements
 
The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not expect the future adoption of any such pronouncements to have a significant impact on its results of operations, financial condition or cash flow.

5. BUSINESS COMBINATION

On February 28, 2014, the Company closed the acquisition of all the issued and outstanding shares of DML, a private limited company organized under the laws of Ireland. DML is engaged in the sales and distribution of E-cigarettes in Ireland.  The following summarizes the fair value of the assets acquired, liabilities assumed and the consideration transferred at the acquisition date:

Assets acquired:
     
Cash
  $ 8,828  
Receivables
    112,576  
Inventory
    60,777  
Loan receivable
    84,936  
Fixed, assets
    3,826  
Goodwill
    167,422  
Total assets acquired
  $ 438,365  
         
Liabilities assumed:
       
Accounts payable
  $ 253,247  
Loans payable
    130,118  
Total liabilities assumed
  $ 383,365  
         
Consideration-500,000 Common Shares, to be issued
  $ 55,000  

In consideration for the acquisition, the Company will issue 500,000 shares of the Company’s Common Stock and Common Share Purchase Warrants (“Warrants”) for the purchase of 1,000,000 shares of the Company’s Common Stock.  The Warrants will vest upon DML achieving cumulative E-cigarette sales revenues of over $1,500,000 beginning on the closing date. The Warrants are to be exercisable over 3 years with an exercise price of $0.25 per Common Share.   
 
6. LOAN RECEIVABLE

On March 13, 2013, the Company entered into a factoring agreement with DML, who at the time was a third party, in which the Company advanced $19,867 in cash to DML to purchase a receivable owing to DML from a customer (the “Receivable”) at face value. The Receivable purchased was required to be paid by the applicable customer on or before the date that is 30 days after the date of issue of the Receivable. In addition to payment of the account, the Company was to receive an additional fee of 2% of the face amount of the Receivable.  Default interest of 1/10th of 1% per day shall be calculated on the outstanding amount accruing from the due date until the amount is paid in full.  The Receivable is secured by a general security agreement covering all assets of DML and a first security interest in respect of all receivables purchased by the Company under the factoring agreement.

Default interest in the amount of $1,538 was accrued on the Receivable. During the year ended December 31, 2013, the Company determined the Receivable to be uncollectable and as a result recorded a loss of $21,405.

On February 28, 2014, the Company acquired DML. As a result, the Company reversed the write-off of the Receivable and recorded a gain of $19,867.  This amount will be treated as an intercompany loan, no interest will be accrued and it will be eliminated upon consolidation.  In addition, the Company has a loan receivable of $73,084 from previous shareholders of DML.
 
7. INVENTORY

Inventory consists of the following:
 
   
March 31,
2014
   
December 31,
2013
 
E-cigarettes and accessories
  $
102,185
    $ 74,419  
Packaging
   
16,495
      16,495  
    $ 118,680     $ 90,914  
 
 
10

 
 
8. PROPERTY AND EQUIPMENT
 
   
March 31,
2014
   
December 31,
2013
 
   
Cost
   
Accumulated Depreciation
   
Net
   
Net
 
Furniture and equipment
  $ 2,530     $ 1,300     $ 1,230     $ 1,439  
Computer hardware
    3,471       1,335       2,136       2,443  
Motor vehicle
    4,822       1,205       3,617       -  
    $ 10,823     $ 3,840     $ 6,983     $ 3,882  

Depreciation expense for the three months ended March 31, 2014 and 2013 amounted to $700 and $341 respectively.
 
9. LOANS FROM SHAREHOLDERS
 
The Company has outstanding loans from shareholders at March 31, 2014 and December 31, 2013 as follows:
 
   
March 31,
 2014
   
December 31,
2013
 
Non-interest bearing, unsecured, no specific terms of repayment
  $ 6,455     $ 6,512  
Bears interest of 10% per annum on a cumulative basis, secured by the assets of the Company, matures on August 13, 2014
    452,300       -  
Bears interest of 1% per month on a cumulative basis, secured by the assets of the Company, no specific terms of repayment
    -       14,103  
    $ 458,755     $ 20,615  

During the three months ended March 31, 2014, the Company repaid $17,370 of loans from shareholders consisting of $13,569 in principal and $3,801 in interest.  The amount was repaid with $13,935 of cash and amounts of $3,435 were settled with the issuance of $3,000 of Unsecured Subordinated Convertible Debentures (note 11).

The Company accrued interest of $172 during the three months ended March 31, 2014 (March 31, 2013: $7,585) on this loan.

On February 13, 2014, the Company entered into a secured promissory note with a shareholder, whereby the Company agreed to pay the party the aggregate unpaid principal amount of CAD $500,000 on or before August 13, 2014, bearing interest at a rate of 10% per annum, such interest will accrue monthly and be added to the principal. The note is secured by a general security agreement over the assets of the Company.

The Company accrued interest of $5,700 during the three months ended March 31, 2014 (March 31, 2013: $nil) on this note.
 
10. NOTE PAYABLE, RELATED PARTY
 
a)     On November 15, 2012, the Company entered into a Convertible Revolving Credit Note (the “Note”), with a related party, for $225,000 due on or before February 15, 2014, bearing interest at a rate of 6% per annum. Interest is accrued and added to the principal amount of the Note at the maturity date. The Note may be repaid, in whole or in part, without penalty with five days prior written notice. At any time subsequent to 30 days after the maturity date, the outstanding principal amount and any accrued and unpaid interest is convertible in to common stock at a conversion price of the lower of $0.01 per share or the average of the bid prices for the common stock of the Company for the 15 trading days prior to the notice of conversion.
 
On February 14, 2014, the Company repaid all amounts due on this Note.

During the three months ended March 31, 2014, the Company accrued $1,638 of interest on this Note (March 31, 2013:$3,351). At repayment the accrued interest on the above Note was $17,015.

 
11

 
b)     On September 30, 2013, the Company entered into a Secured Promissory Note (the “Secured Note”) with a related party for $200,000 due on or before January 1, 2015, bearing interest at a rate of 1.5% per month. Interest is accrued and added to the principal amount of the Secured Note at the maturity date. The related party will also be paid an establishment fee of 2.0%. The Secured Note is secured by a general security agreement.

During the year ended December 31, 2013, the Company accrued $9,000 in interest on the Secured Note and paid $3,000 of the accrued interest resulting in accrued interest payable of $6,000 on the Secured Note at December 31, 2013.

On December 23, 2013, the Company issued a $200,000 Unsecured Subordinated Convertible Debenture, maturing on January 31, 2016 and bearing interest at a rate of 12% per annum in settlement of the Secured Note (note 11).  Upon settlement of the Secured Note, the establishment fee of 2.0% was waived by the related party.
 
11. CONVERTIBLE DEBENTURES
 
On September 3, 2013, December 23, 2013 and February 11, 2014, the Company issued $425,000, $797,000 and $178,000 of Unsecured Subordinated Convertible Debentures (“Debentures”), respectively. The Debentures mature on January 31, 2016 and bear interest at a rate of 12% per annum, which is payable quarterly in arrears. The Debentures are convertible into common stock of the Company at a fixed conversion rate of $0.07 per share at any time prior to the maturity date. Of the $178,000 Debentures issued during the three months ended March 31, 2014, $3,000 was issued in settlement of loans to shareholders (note 9) and $50,000 was issued in settlement of loans to related parties (note 15).

As at December 31, 2013, the Company received $45,000 in advance for Debentures not yet issued.  Of this amount $25,000 was received by the Company in cash and $20,000 was collected by the Company’s lawyer and held in trust. The Company received the funds held in trust on February 21, 2014. These Debentures were issued February 11, 2014.

The Company evaluated the terms and conditions of the Debentures under the guidance of ASC 815, Derivatives and Hedging . The conversion feature met the definition of conventional convertible for purposes of applying the conventional convertible exemption. The definition of conventional contemplates a limitation on the number of shares issuable under the arrangement. The instrument was convertible into a fixed number of shares and there were no down round protection features contained in the contracts.

Since a portion of the Debentures were issued as an exchange of nonconvertible instruments at the nonconvertible instruments maturity date, the guidance of ASC 470-20-30-19 & 20 was applied. The fair value of the newly issued Debentures was equal to the redemption amounts owed at the maturity date of the original instruments. Therefore there was no gain or loss on extinguishment of debt recorded. After the exchange occurred, the Company was required to consider whether the new hybrid contracts embodied a beneficial conversion feature (“BCF”).

For the face value $425,000 Debentures that were issued on September 3, 2013, the calculation of the effective conversion amount did not result in a BCF because the effective conversion price was greater than the Company’s stock price on the date of issuance, therefore no BCF was recorded. However, for the face value $797,000 Debentures that were issued on December 23, 2013 and the face value $178,000 Debentures that were issued on February 11, 2014, the calculation of the effective conversion amount did result in a BCF because the effective conversion price was less than the Company’s stock price on the date of issuance and a BCF in the amounts of $797,000 and $178,000, respectively, were recorded in additional paid-in capital. The BCF which represents debt discount is accreted over the life of the loan using the effective interest rate. For the three months ended March 31, 2014, the Company recorded interest expense in the amount of $8,847 related to debt discount.

12. COMMON STOCK

The Company is authorized to issue 300,000,000 Common Shares of $0.0002 par value common stock. As at March 31, 2014 and December 31, 2013, 68,318,007 and 67,066,977 Common Shares were issued and outstanding, respectively.

During the three months ended March 31, 2014, the Company:
 
 
Issued 200,000 Common Shares at a fair value of $0.19 as settlement of $10,000 in consulting fees owing to an unrelated party. The amount allocated to Shareholders’ Deficiency, based on the fair value, amounted to $38,000. The balance of $28,000 represents a loss on the settlement;
 
Issued 500,000 Common Shares valued at $0.035 for cash proceeds of $17,500;
 
Issued 280,433 Common Shares valued at $0.1426 for settlement of  $40,000 consulting fees owing to an unrelated party; and
 
Issued 270,597 Common Shares valued at $0.1293 for settlement of  $35,000 consulting fees owing to an unrelated party.
 
During the year ended December 31, 2013 the Company:
 
 
Issued 276,485 Common Shares valued at $0.035 for cash proceeds of $9,677;
 
Issued 942,784 Common Shares at an average price of $0.053 as settlement of $50,000 in consulting fees owing to an unrelated party;
 
Issued 1,428,571 Common Shares at a fair value of $0.043 per share as settlement of a related party loan in the amount of $50,000. The amount allocated to Shareholders’ Deficiency, based on the fair value, amounted to $61,429. The balance of $11,429 represents a loss on the settlement of the related party debt and was also allocated to equity;
 
Issued 1,391,371 Common Shares at a fair value of $0.043 per share as settlement of a loan from shareholder in the amount of $48,700. The amount allocated to Shareholders’ Deficiency, based on the fair value, amounted to $59,829. The balance of $11,129 represents a loss on the settlement of the shareholder loan and was also allocated to equity;
  Issued 50,000 Common Shares valued at $0.05 for cash proceeds of $2,500;
  Issued 400,000 Common Shares valued at $0.05 as settlement of $20,000 in consulting fees owing to unrelated parties; and
  Issued 300,000 Common Shares valued at $0.0583 as settlement of $17,500 in consulting fees owing to unrelated parties.

 
 
12

 
 
13. WARRANTS
 
The following schedule summarizes the outstanding warrants at March 31, 2014 and December 31, 2013:
 
   
March 31,
2014
   
December 31,
2013
   
No. of Warrants
   
WAEP
   
No. of Warrants
   
WAEP
 
Beginning of year
   
-
   
$
-
     
1,516,667
   
$
0.10
 
Issued
   
1,000,000
     
0.25
     
-
     
-
 
Expired
   
-
     
-
     
(1,516,667)
     
(0.10)
 
End of year
   
1,000,000
   
$
0.25
     
-
   
$
-
 

(a) On February 28, 2014, as part of the acquisition of DML, the Company issued Warrants to acquire 1,000,000 shares of the Company’s Common Stock.  The Warrants will vest upon DML achieving cumulative E-cigarette sales revenues of over $1,500,000 beginning on the closing date. The Warrants are to be exercisable over 3 years with an exercise price of $0.25 per Common Share.   

The fair value of these issued Warrants of $109,471 was determined using the Black Scholes option-pricing model with the following weighted average assumptions:

Risk-free interest rate
 
0.90
%
Expected life
 
3 years
 
Estimated volatility in the market price of the Common Shares
 
340
%
Dividend yield
 
Nil
 
 
The Company estimates the probability of DML achieving the vesting provision (cumulative E-cigarette sales revenue of $1,500,000) to be 100%. The probability weighted fair value of the Warrants is being amortized  and recorded as stock based compensation expense using the percentage of the total vesting provision achieved in each quarter based on sales revenue.
   
(b) During fiscal 2012, the Company issued warrants to acquire 1,516,667 Common Shares. The warrants were included in units issued as part of a private placement. Each unit of the private placement was comprised of one Common Share of the Company and one half purchase warrant. Each warrant entitles the holder to acquire one Common Share of the Company at a price of $0.10 per share. The warrants expired 6 months from the date of issuance.

The fair value of these issued warrants of $18,835 was determined using the Black Scholes option-pricing model with the following weighted average assumptions:

Risk-free interest rate
 
0.09
%
Expected life
 
6 months
 
Estimated volatility in the market price of the Common Shares
 
461
%
Dividend yield
 
Nil
 

No stock based compensation expense was recorded since the warrants were issued as a part of the private placement of common stock.
 
14. SHARES TO BE ISSUED

On March 31, 2014, the Company had $139,500 in unissued share liability consisting of the following:
 
 
The Company acquired all of the issued and outstanding shares of Drinan Marketing Limited with 500,000 Common shares of  the Company valued at $0.11, the shares have not yet been issued; and 
     
 
The Company settled $84,500 in amounts owing as a result of the production costs of advertising with 845,000 Common Shares of the Company valued at $0.10, the shares have not yet been issued.
 
On December 31, 2013, the Company had $37,500 in unissued share liability, consisting of the following:
 
 
The Company settled $10,000 in consulting fees payable to an unrelated party with 200,000 Common Shares valued at $0.05, the shares were issued on January 8, 2014;
     
 
The Company received $17,500 in cash for the purchase of 500,000 Common Shares valued at $0.035, the shares were issued on January 8, 2014; and
     
 
The Company settled $10,000 in consulting fees payable to an unrelated party with 70,423 Common Shares valued at $0.142, the shares were issued on March 28, 2014.

15. RELATED PARTY TRANSACTIONS

Transactions with related parties are incurred in the normal course of business and are measured at the exchange amount, which is the amount of consideration established and agreed to between the related parties.
 
(a)
The Company’s current and former officers and shareholders have advanced funds on an unsecured, non-interest bearing basis to the Company for travel related and working capital purposes. The Company has not entered into any agreement on the repayment terms for these advances. 
 
 
13

 
 
Advances from related parties during the periods ended March 31, 2014 and December 31, 2013 were as follows:
 
   
March 31,
2014
   
December 31,
2013
 
Advances by Officers of the Company, two of which are also Directors
  $ 297,083     $ 226,430  
Advances by a corporation owned by two Officers, one of which is also a Director
    294,329       255,215  
Advances by persons related to an Officer and Director of the Company
    63,741       55,907  
Advances by Officers of the Company one of which is also a Director, bears interest at 1.5% per month
    188,510       214,265  
Advances by a corporation related by virtue of common Officers and Directors
    19,364       15,609  
    $ 863,027     $ 767,426  
 
During the three months ended March 31, 2014, the Company settled $50,000 of amounts owing to an Officer of the Company with the issuance of a $50,000 Unsecured Subordinated Convertible Debenture (note 10).

During the three months ended March 31, 2014, the Company settled $220,075 of the loans owing the an Officer and Director of the Company with cash.

(b)
Interest accrued to related parties during the periods ended March 31, 2014 and December 31, 2013 were as follows:
 
   
March 31,
2014
   
December 31,
2013
 
             
Interest accrued on advances by Officers of the Company, one of which is also a Director
  $ 4,388     $ 57,461  
Interest accrued on related party Secured Note (note 10)
    -       6,000  
Interest accrued on related party Convertible Revolving Credit Note (note 10)
    -       15,377  
    $ 4,388     $ 78,838  
 
(c)
 Transactions with related parties during the periods ended March 31, 2014 and 2013 were as follows:

During the three months ended March 31, 2014, the Company expensed $3,761 in rent expense payable to a Corporation related by virtue of common officers and directors.  The Company also expensed $47,055 in travel and entertainment expenses incurred by Officers and Directors of the Company.

During the three months ended March 31, 2014 and 2013, the Company expensed consulting fees payable to related parties
as follows:

   
March 31,
2014
   
March 31,
2013
 
Directors
  $ 33,900     $ 67,800  
Officers
    -       33,900  
Corporation owned by two Officers, one of which is also a Director
    108,428       -  
Persons related to an Officer and Director
    19,500       27,975  
                 
    $ 161,828     $ 129,675  
 
16. COMMITMENTS AND CONTINGENCIES

(a) Operating Lease

The future minimum payment under an operating lease for the use of a vehicle amounts to approximately $1,448. The lease expires on May 31, 2014. Minimum annual lease payments are as follows:
 
December 31, 2014
 
1,448
 
   
$
1,448
 
 
(b) Rental Lease for Snoke Distribution USA LLC
 
Effective April 23, 2012, the Company entered into an operating lease agreement for a rental premises in Hollywood, Florida, USA. The terms of this agreement are to be for a period of 2 years beginning May 1, 2012 and ending April 30, 2014 with payments made monthly and annual rent in year 1 of $37,800 and year 2 of $38,924 plus Florida sales tax of 7%. The Company has the option to extend the lease for 3 consecutive years at 3% annual increase in rental amounts.  The Company did not extend the lease and has since moved premises, the new rental premises is on a month to month basis.
 
Minimum annual lease payments under this lease are as follows:
 
December 31, 2014
 
3,472
 
   
$
3,472
 

(c) Litigation

The Company is subject to certain legal proceedings and claims, which arise in the ordinary course of its business. Although occasional adverse decisions or settlements may occur, the Company believes that the final disposition of such matters should not have a material adverse effect on its financial position, results of operations or liquidity. There was no outstanding litigation as of March 31, 2014.

 
14

 
(d) Consulting Agreement

The Company entered into a consulting services agreement with a related party on April 1, 2013.  The Company agreed to pay fees with respect to various professional services to be provided to it under the agreement.  The agreement may be terminated by either party by notice in writing to the other party given not less than 90 days prior to the effective date of termination.
 
17. FINANCIAL INSTRUMENT AND RISK FACTORS

(i) Credit Risk

Credit risk is the risk of financial loss to the Company if a customer or counterparty to a financial instrument fails to meet its contractual obligations. The Company’s credit risk is primarily attributable to fluctuations in the realizable values of its cash and accounts receivable. Cash accounts are maintained with major international financial institutions of reputable credit and therefore bear minimal credit risk.  The Company minimizes its exposure to credit risk related to its receivables by requiring all orders to be prepaid before delivery of the product.

(ii) Liquidity Risk

Liquidity risk is the risk that the Company will not be able to meet its financial obligations as they fall due. The Company’s approach to managing liquidity risk is to ensure, as far as possible, that it will have sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking damage to the Company’s reputation. The Company manages liquidity risk by closely monitoring changing conditions in its investees, participating in the day to day management and by forecasting cash flows from operations and anticipated investing and financing activities.

(iii) Foreign Currency Risk

Currency risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in foreign exchange rates. The Company purchases inventory in a foreign currency, at March 31, 2014, the Company included $27,766 in inventory purchased in a foreign currency on its balance sheet.  The Company does not use derivative financial instruments to reduce its exposure to this risk.

(iv) Interest Rate Risk

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The Company is exposed to interest rate risk on its fixed interest rate financial instruments.  These fixed-rate instruments subject the Company to a fair value risk.
 
18 . SEGMENTED INFORMATION

The Company currently operates in only one business segment, namely, designing, marketing and distributing E-cigarettes and accessories in North America and Ireland.  At March 31, 2014 and December 31, 2013, total assets by geographic location are as follows:

   
March 31,
2014
   
December 31,
2013
 
Canada
  $ 1,269     $
3,960
 
United States
   
512,064
     
524,784
 
Ireland
    225,721          
    $
739,054
    $
528,744
 

During the three month period ended March 31, 2014 and 2013, total revenues by geographic location are as follows:

   
March 31,
2014
   
March 31,
2013
 
Canada
  $ -     $ -  
United States
    -       -  
Ireland
    19,261       -  
    $ 19,261     $ -  

19. SUBSEQUENT EVENTS

On April 15, 2014, the Company received forms of election whereby holders of the Debentures elected to convert a total of $50,000 of the Unsecured Subordinated Convertible Debentures into Common Shares of the Company pursuant to the Convertible Debenture Offering. These shares remain unissued.
 
 
15

 
 
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION
 
The following discussion of the financial condition and results of operations of the Company should be read in conjunction with the financial statements and the related notes thereto included elsewhere in this Quarterly Report on Form 10-Q (this “Report”). This Report contains certain forward-looking statements and the Company's future operating results could differ materially from those discussed herein. Our disclosure and analysis included in this Report concerning our operations, cash flows and financial position include forward-looking statements. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as “expect”, “anticipate”, “intend”, “plan”, “believe”, “estimate”, “may”, “project”, “will likely result”, and similar expressions are intended to identify forward-looking statements. Such forward-looking statements include (i) the ability to raise additional capital; and (ii) expectations regarding anticipated growth.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions, and are more fully described under “Part I, Item 1A - Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2013. New risks and uncertainties arise from time to time, and it is impossible for us to predict these events or how they may affect us. In any event, these and other important factors, including those set forth in Item 1A – “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2013 may cause actual results to differ materially from those indicated by our forward-looking statements. We assume no obligation to update or revise any forward-looking statements we make in this Report, except as required by applicable securities laws.

Except as otherwise stated or required by the context, references in this document to “Gilla” the “Registrant”, the “Company,” “we,” and “our” refer to Gilla Inc.
 
Overview

Gilla was incorporated under the laws of the state of Nevada on March 28, 1995 under the name of Truco, Inc. The shareholders approved a name change on March 22, 1996, March 18, 1997, September 13, 1999, October 3, 2000, April 23, 2003 and February 27, 2007 to Web Tech, Inc., Cynergy, Inc., Mercantile Factoring Credit Online Corp., Incitations, Inc., Osprey Gold Corp. and to its present name, respectively. Gilla’s address is 112 N. Curry Street, Carson City, Nevada, 87803.
 
The current business of the Company consists of the design, marketing and distribution of electronic cigarettes (“E-cigarettes”) and accessories. An E-cigarette is an electronic inhaler meant to simulate and substitute for traditional cigarettes. E-cigarettes are often designed to mimic traditional smoking implements, such as cigarettes or cigars, in their use and/or appearance, but do not burn tobacco. E-cigarettes generally use a heating element that vaporizes a liquid solution. When used, some E-cigarettes release nicotine, while others merely release flavored vapor, which allows users to replicate the smoking experience, nicotine free. The Company distributes its products through retail and wholesale sales channels and also plans to launch an online sales platform in the current fiscal year.

Recent Developments

On November 21, 2012, Gilla closed the acquisition of Snoke Distribution Canada Ltd. (“Snoke Distribution”), a corporation existing under the laws of Ontario (the “Merger”). Pursuant to the Merger, the Registrant acquired all of the outstanding common shares of Snoke Distribution through the issuance of Common Shares of the Registrant to the shareholders of Snoke Distribution. As a result of the Merger, Snoke Distribution became a wholly-owned subsidiary of the Registrant.  The Merger was accounted for as a reverse merger.

Gilla Operations, LLC (“Gilla Operations”) was incorporated on May 2, 2013 under the laws of the State of Florida. Gilla Operations is a wholly-owned subsidiary of the Company and, since its incorporation, has been the primary operating subsidiary of the Company in the United States.

Charlie’s Club, Inc. (“Charlie’s Club”) was incorporated on November 15, 2013 under the laws of the State of Florida. Charlie’s Club is a wholly-owned subsidiary of the Company and is expected to carry on the Company’s e-commerce sales initiative.

Gilla Enterprises Inc. (“Gilla Enterprises”) was incorporated on December 20, 2013 under the laws of the Province of Ontario. Gilla Enterprises is a wholly-owned subsidiary of the Company and, since its incorporation, has been the primary operating subsidiary of the Company in Canada.

On January 8, 2014, the Company issued 200,000 Common Shares at a price of $0.05 per Common Share, as a settlement of $10,000 in consulting fees owing to an unrelated party.

On January 8, 2014, the Company issued and sold, on a private placement basis, 500,000 Common Shares at a price of $0.035 per Common Share for aggregate gross proceeds of $17,500.

On February 11, 2014, the Company issued $178,000 of Convertible Debentures pursuant to the Convertible Debenture Offering.

On February 13, 2014, the Company entered into a secured promissory note with a shareholder, whereby the Company agreed to pay the party the aggregate unpaid principal amount of CAD $500,000 on or before August 13, 2014, bearing interest at a rate of 10% per annum.

On February 14, 2014, the Company repaid the outstanding principal amount of $225,000, together with the accrued and unpaid interest, and the convertible revolving credit note due to a related party was retired.
 
 
16

 
 
On February 28, 2014, the Company closed the acquisition of Drinan Marketing Limited (“DML”), a private company engaged in the sale and distribution of E-cigarettes in Ireland.  The acquisition of DML was completed pursuant to the terms of a Letter Agreement dated January 22, 2014 and a Purchase and Sale Agreement dated as of January 23, 2014. The Company acquired all of the issued and outstanding shares of DML from Andrew Hennessy and Michele Hennessy (the “Sellers”). At the closing of the acquisition of DML, the Company issued to the Sellers five hundred thousand (500,000) shares of the Company’s common stock (the “Gilla Shares”) and warrants for the purchase of one million (1,000,000) shares of the Company’s common stock (the “Warrants”). The Warrants will vest upon DML achieving cumulative E-cigarette sales revenues of over one million five hundred thousand U.S. Dollars (US$1,500,000) beginning on the closing date. The Warrants are to be exercisable over three (3) years with an exercise price of $0.25 per common share. Pursuant to the Letter Agreement, the Company will enter into a management agreement with Andrew Hennessy, pursuant to which Mr. Hennessy will become an employee of the Company. Mr. Hennessy will be paid 6,250 Euros per month of net salary after payroll tax deduction, and have the ability to participate in such management bonus compensation plan and stock option plan as the Company’s Board of Directors may authorize in the future.

On March 28, 2014, the Company issued 280,433 Common Shares at a price of $0.1426 per Common Share, as a settlement of $40,000 in consulting fees owing to unrelated parties.

On March 28, 2014, the Company issued 270,597 Common Shares at a price of $0.1293 per Common Share, as a settlement of $35,000 in consulting fees owing to unrelated parties.

Subsequent Events

On April 15, 2014, the Company received forms of election whereby holders of the Convertible Debentures elected to convert a total of $50,000 of the Unsecured Subordinated Convertible Debentures into Common Shares of the Company pursuant to the Convertible Debenture Offering. These shares remain unissued.
 
RESULTS OF OPERATIONS FOR THE THREE MONTHS ENDED MARCH 31, 2014 AND MARCH 31, 2013

The Company is in the development stage as defined by Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”), subtopic 915-10 Development Stage Entities (“ASC 915-10”). To date, the Company, has generated minimal sales revenues, has incurred expenses and has sustained losses. Consequently, its operations are subject to all the risks inherent in the establishment of a new business enterprise. For the period from November 29, 2011 (date of inception) through March 31, 2014, the Company has accumulated losses of $3,270,444.

Revenue

For the three month period ended March 31, 2014, the Company generated $19,261 in revenues from the sales of E-cigarettes and accessories. As of March 31, 2014, the Company only operated one business segment, namely designing, marketing and distributing white label E-cigarettes and accessories in North America and Europe. On February 28, 2014, the Company closed the acquisition of Drinan Marketing Limited (“DML”), a private company engaged in the sales and distribution of E-cigarettes in Ireland, representing a geographical extension to the current business segment moving forward.

The Company’s cost of goods for the three month period ended March 31, 2014 was $32,022 which represents E-cigarette product and the related packaging. Gross loss for the three month period ended March 31, 2014 was $12,761. The Company incurred higher than usual cost of goods sold due to one-time expenses related to packaging and the requirement of minimum order thresholds from its suppliers to refine the Company’s white label sales strategy.

For the period from November 29, 2011 (date of inception) to March 31, 2014, the Company generated $96,238 in revenues and $2,595 in gross profit. The Company targets 30-35% gross margins for new white label, wholesale and retail customers. The Company also plans to launch an online sales platform in the upcoming quarter and targets margins in the range of 40-50% for this initiative.
 
Operating Expenses

For the three month period ended March 31, 2014, the Company incurred administrative expense of $400,599, consulting fees to related parties of $161,828 and depreciation expense of $700. Administrative costs were primarily comprised of rent, legal and audit fees, marketing fees, travel expenses and subcontractor fees. Total operating expenses for the three month period ended March 31, 2014 were $563,127. For the three month period ended March 31, 2013, the Company incurred administrative expense of $128,861, consulting fees to related parties of $129,675 and depreciation expense of $341. Total operating expenses for the three month period ended March 31, 2013 were $258,877. The increase in administrative expense of $271,738 and increase of consulting fees due to related parties of $32,153 is attributable to the Company’s focus on generating sales of E-cigarettes and the result of consulting expenses increasing due to the hiring of officers and consultants.

 
17

 
 
For the period from November 29, 2011 (date of inception) to March 31, 2014, the Company incurred administrative expenses of $1,447,183, consulting fees due to related parties of $1,083,484 and depreciation expense of $2,895. Total operating expenses for this period was $2,533,562.

Loss from Operations

For the three month period ended March 31, 2014 the Company incurred a loss from operations of $575,888 as compared to $258,877 for the three month period ended March 31, 2013 due to the reasons discussed above. For the period from November 29, 2011 (date of inception) to March 31, 2014, the Company incurred a loss from operations of $2,530,967.

Other Expenses

For the three month period ended March 31, 2014, the Company incurred a foreign exchange loss of $20,978, gain on loan receivable written off of $19,867 (see “ Loss on write off of Loan Receivable ”), loss on settlement of $27,563, amortization of debt discount loss of $8,847 and interest expense of $51,074 for total other expenses of $88,595.

For the three month period ended March 31, 2013, the Company incurred a foreign exchange loss of $1,759 and interest expense of $17,691 for total other expenses of $19,450.

The increase in interest expense of $33,383 is attributable to interest on advances from related parties, loans from shareholders and other promissory notes and the issuance of convertible debentures.

For the period from November 29, 2011 (date of inception) to March 31, 2014, the Company incurred a foreign exchange loss of $27,738, loss on loan receivable written off of $1,538, loss on acquisition of Snoke Distribution of $292,226, loss on deposit written off of $162,371, loss on settlement of $27,563, amortization of debt discount of $18,361, and interest expense of $204,778 for total other expenses of $734,575.

Loss on write off of Loan Receivable
 
On March 13, 2013, the Company entered into a factoring agreement with DML, who at the time was a third party, in which the Company advanced $19,867 in cash to DML to purchase a receivable owing to DML from a customer (the “Receivable”) at face value. The Receivable purchased was required to be paid by the applicable customer on or before the date that is 30 days after the date of issue of the Receivable. In addition to payment of the account, the Company was to receive an additional fee of 2% of the face amount of the Receivable. Default interest of 1/10 th of 1% per day shall be calculated on the outstanding amount accruing from the due date until the amount is paid in full. The Receivable is secured by a general security agreement covering all assets of DML and a first security interest in respect of all receivables purchased by the Company under the factoring agreement.

Default interest in the amount of $1,538 was accrued on the Receivable. During the year ended December 31, 2013, the Company determined the Receivable to be uncollectable and as a result recorded a loss of $21,405.

On February 28, 2014, the Company acquired DML. As a result, the Company reversed the write-off of the Receivable and recorded a gain of $19,867.
 
Net Loss and Comprehensive Loss

Net loss amounted to $664,483 for the three month period ended March 31, 2014 compared to $278,327 for the three month period ended March 31, 2013. For the period from November 29, 2011 (date of inception) to March 31, 2014, the Company incurred a net loss of $3,265,542. The increase in net loss is primarily attributable to an increase in consulting expenses resulting from the hiring of officers and other consultants as well as an increase in administrative expenses due to the Company’s focus on generating sales.

Comprehensive loss amounted to $629,918 for the three month period ended March 31, 2014 compared to $266,065 for the three month period ended March 31, 2013. For the period from November 29, 2011 (date of inception) to March 31, 2014, the Company incurred a comprehensive loss of $3,186,219. The change in comprehensive loss compared to net loss was due to foreign currency translation adjustments resulting from the Company’s translation of financial statements from Canadian Dollars and EUROS to U.S. Dollars.
 
Inflation
 
Through the period covered by this Report, inflation has not had a significant impact on the Company’s net sales and revenues and on income from continuing operations.
 
 
18

 
 
Liquidity and Capital Resources

As at March 31, 2014, the Company had total assets of $739,054 (December 31, 2013: $528,744) consisting of cash and cash equivalents of $42,481, accounts receivable of $112,382, inventory of $118,680, prepaid expenses and vendor deposits of $155,233, loan receivable of $73,084, property and equipment of $6,983, website development of $62,789 and goodwill of $167,422. The increase in assets at March 31, 2014 from December 31, 2013, is primarily the result of the acquisition of DML and related accounts receivable, inventory and capitalized website development costs incurred in the website application and infrastructure development stage.

As at March 31, 2014, the Company had total liabilities of $2,183,123 (December 31, 2013: $1,753,394) consisting of accounts payable of $387,380, accrued liabilities of $26,212, accrued interest due to related parties of $4,388, loans from shareholders of $458,755, amounts due to related parties of $863,027 and convertible debentures of $443,361. The increase in liabilities can be primarily attributed to an increase in consulting fees accrued to officers and other parties, the issuance of $178,000 of Convertible Debentures and the result of the acquisition of DML.

At March 31, 2014, the Company had negative working capital of $1,237,902 and an accumulated deficit during development stage of $3,270,444.

At December 31, 2013, the Company had total assets of $528,744 consisting of cash of $355,860, funds held in trust of $20,000, accounts receivable of $100, inventory of $90,914, prepaid expenses and vendor deposits of $15,199, property and equipment of $3,882 and website development assets of $42,789.

At December 31, 2013, the Company had total liabilities of $1,753,394 consisting of accounts payable of $125,163, accrued liabilities of $56,838, accrued interest due to related parties of $78,838, loans from shareholders of $20,615, amounts due to related parties of $767,426, note payable to related party of $225,000, convertible debentures of $434,514 and convertible debentures to be issued of $45,000.

At December 31, 2013, the Company had negative working capital of $791,807 and an accumulated deficit during development stage of $2,605,961.

Net cash used in operating activities

For the three month period ended March 31, 2014, the Company used cash of $658,180 (March 31, 2013: $110,534) in operating activities to fund administrative and marketing. The increase is attributable to the increase in operations and changes in the operating assets and liabilities as discussed above. For the period from November 29, 2011 (date of inception) to March 31, 2014, the Company used cash of $2,060,499 in operating activities to fund administrative and marketing activities.

Net cash used in investing activities

For the three month period ended March 31, 2014, net cash used in investing activities was $20,000 (March 31, 2013: $19,867) attributable to website development. For the three month period ended March 31, 2013, net cash used in investing was $19,867 attributable to a factoring loan advance.

For the period from November 29, 2011 (date of inception) to March 31, 2014, net cash used in investing activities by the Company was $88,779.

Net cash flow from financing activities

Net cash provided by financing activities for the three month period ended March 31, 2014 was $343,108, compared to $121,479 for the three month period ended March 31, 2013. The increase was attributable to the proceeds from the sale of convertible debentures, issuance of a secured promissory note with a shareholder (see “ Secured Promissory Note ”) and advances from an officer and director of the Company. The Company also retired a revolving credit note due to a related party in the principal amount of $225,000, together with the accrued and unpaid interest.

Net cash provided by financing activities for the period from November 29, 2011 (date of inception) to March 31, 2013 was $2,159,402.

Secured Promissory Note
 
On February 13, 2014, the Company entered into a secured promissory note with a shareholder, whereby the Company agreed to pay the party the aggregate unpaid principal amount of CAD $500,000 on or before August 13, 2014, bearing interest at a rate of 10% per annum, such interest will accrue monthly and be added to the principal. The note is secured by a general security agreement over the assets of the Company.
 
 
19

 
 
Satisfaction of Our Cash Obligations for the Next 12 Months

These unaudited condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. As shown in these unaudited condensed consolidated financial statements, the Company has incurred a deficit accumulated during the development stage of $3,270,444 and used $2,060,499 in cash for operating activities from date of inception through March 31, 2014. The ability of the Company to continue as a going concern is in doubt and dependent upon achieving a profitable level of operations or on the ability of the Company to obtain necessary financing to fund ongoing operations. Management believes that the Company will not be able to continue as a going concern for the next twelve months without additional financing or increased revenues.
 
To meet these objectives, the Company continues to seek other sources of financing in order to support existing operations and expand the range and scope of its business. However, there are no assurances that any such financing can be obtained on acceptable terms and in a timely manner, if at all. Failure to obtain the necessary working capital would have a material adverse effect on the business prospects and, depending upon the shortfall, the Company may have to curtail or cease its operations.
 
These unaudited condensed consolidated financial statements do not include any adjustments to the recorded assets or liabilities that might be necessary should the Company have to curtail operations or be unable to continue in existence.

Off-Balance Sheet Arrangements

The Company has no off-balance sheet arrangements.
 
Recent Accounting Pronouncements
 
The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not expect the future adoption of any such pronouncements to have a significant impact on its results of operations, financial condition or cash flow.
 
CRITICAL ACCOUNTING POLICIES

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete consolidated financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Interim results are not necessarily indicative of the results that may be expected for a full year. During the three months ended March 31, 2014, the Company has updated its policy on Advertising Costs and added a new policy for Goodwill. These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2013, as filed with the U.S. Securities and Exchange Commission.

As the number of variables and assumptions affecting the future resolution of the uncertainties increases, these judgments become even more subjective and complex. We have identified certain accounting policies that are most important to the portrayal of our current financial condition and results of operations. Our significant accounting policies are disclosed in Notes to Unaudited Condensed Consolidated Financial Statements. Several of those critical accounting policies are as follows:

Basis of Consolidation

These unaudited condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, Gilla Operations, LLC, Charlie’s Club, Inc., Gilla Enterprises Inc., Drinan Marketing Ltd. and Snoke Distribution Canada Ltd. and its wholly-owned subsidiary Snoke Distribution USA, LLC. All inter-company accounts and transactions have been eliminated in preparing these unaudited condensed consolidated financial statements.

Foreign Currency Translation

The Company’s Canadian subsidiary maintains its books and records in Canadian dollars (CAD) which is also its functional currency. The Company’s Irish subsidiary maintains its books in Euros (EUR) which is also its functional currency. The Company and its U.S. subsidiaries maintain their books and records in United States dollars (USD) which is both the Company’s functional currency and reporting currency. The accounts of the Company are translated into United States dollars in accordance with provisions of ASC 830, Foreign Currency Matters. Transactions denominated in currencies other than the functional currency are translated into the functional currency at the exchange rates prevailing at the dates of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated using the exchange rate prevailing at the balance sheet date. Non-monetary assets and liabilities are translated using the historical rate on the date of the transaction. Revenue and expenses are translated at average rates in effect during the reporting periods. All exchange gains or losses arising from translation of these foreign currency transactions are included in net income (loss) for the year. In translating the financial statements of the Company's Canadian and Irish subsidiaries from their functional currencies into the Company's reporting currency of United States dollars, balance sheet accounts are translated using the closing exchange rate in effect at the balance sheet date and income and expense accounts are translated using an average exchange rate prevailing during the reporting period. Adjustments resulting from the translation, if any, are included in cumulative other comprehensive income (loss) in shareholders' equity. The Company has not, to the date of these unaudited condensed consolidated financial statements, entered into derivative instruments to offset the impact of foreign currency fluctuations.
 
20

 
 
Earnings (Loss) Per Share

Basic earnings (loss) per share are computed by dividing net income (loss) by the weighted average number of common shares outstanding for the year, computed under the provisions of Accounting Standards Codification subtopic 260-10, Earnings per Share (“ASC 260-10”). Diluted earnings (loss) per share is computed by dividing net income (loss) by the weighted average number of common shares outstanding plus common stock equivalents (if dilutive) related to convertible preferred stock, stock options and warrants for each year. There were no common stock equivalent shares outstanding at March 31, 2014 and 2013 that have been included in the diluted loss per share calculation as the effects would have been anti-dilutive.

Financial Instruments

Financial assets and financial liabilities are recognized in the statement of financial position when the Company has become party to the contractual provisions of the instruments.

The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities, loan from shareholder and loans payable. The fair values of these financial instruments approximate their carrying value, due to their short term nature. Fair value of a financial instrument is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company’s financial instruments recorded at fair value in the consolidated balance sheets are categorized based upon the level of judgment associated with the inputs used to measure their fair value. Hierarchical levels, defined by FASB ASC No. 820, Fair Value Measurement and Disclosure (“ASC 820”), with the related amount of subjectivity associated with the inputs to value these assets and liabilities at fair value for each level, are as follows:
 
 
Level 1
 -
Unadjusted quoted prices in active markets for identical assets or liabilities;
 
Level 2
 -
Observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which all significant inputs are observable or can be derived principally from or corroborated by observable market data for substantially the full term of the assets or liabilities; and
 
Level 3
 -
Inputs that are not based on observable market data.
 
Cash and cash equivalents are reflected on the consolidated balance sheets at fair value and classified as Level 1 hierarchy because measurements are determined using quoted prices in active markets for identical assets.

Fair value measurements of accounts receivable, accounts payable, accrued liabilities, and loans payable are classified under Level 3 hierarchy because inputs are generally unobservable and reflect management’s estimates of assumptions that market participants would use in pricing the financial instruments.

Advertising Costs

In accordance with FASB ASC 720, the Company expenses the production costs of advertising the first time the advertising takes place.  For the three month period ended March 31, 2014, $134,500 in production costs were incurred and have been allocated to prepaid expenses and vendor deposits on the consolidated balance sheet, no production costs were expensed during the period.  The Company expenses all other advertising costs as incurred. During the three month period ended March 31, 2014, the Company expensed $71,639 (March 31, 2013: $2,510) as corporate promotions.
   
Goodwill

Goodwill represents the excess purchase price over the estimated fair value of net assets acquired by the Company in business combinations. The Company accounts for goodwill and intangible assets in accordance with ASC 350 “ Intangibles-Goodwill and Other ” (“ASC 350”). ASC 350 requires that goodwill and other intangibles with indefinite lives be tested for impairment annually or on an interim basis if events or circumstances indicate that the fair value of an asset has decreased below its carrying value. In addition, ASC 350 requires that goodwill be tested for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis and between annual tests when circumstances indicate that the recoverability of the carrying amount of goodwill may be in doubt. Application of the goodwill impairment test requires judgment, including the identification of reporting units; assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value. Significant judgments required to estimate the fair value of reporting units include estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions or the occurrence of one or more confirming events in future periods could cause the actual results or outcomes to materially differ from such estimates and could also affect the determination of fair value and/or goodwill impairment at future reporting dates.
 
Comprehensive Income or Loss

The Company reports comprehensive income or loss in its unaudited condensed consolidated financial statements. In addition to items included in net income or loss, comprehensive income or loss includes items charged or credited directly to stockholders’ equity, such as foreign currency translation adjustments and unrealized gains or losses on available for sale marketable securities.

Use of Estimates

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the period. Actual results could differ from these estimates, and such differences could be material.  The key sources of estimation uncertainty at the balance sheet date, which have a significant risk of causing a material adjustment to the carrying amounts of assets within the next financial year, include reserves and write downs of receivables and inventory, useful lives of property and equipment, impairment of property and equipment, impairment of goodwill, valuing equity securities, valuation of convertible debenture conversion options and deferred taxes and related valuation allowances.  Certain of our estimates could be affected by external conditions, including those unique to our industry and general economic conditions.  It is possible that these external factors could have an effect on our estimates that could cause actual results to differ from our estimates.  The Company re-evaluates all of its accounting estimates at least quarterly based on the conditions and records adjustments when necessary.
 
21

 
 
Website Development Costs

Under the provisions of FASB-ASC Topic 350, the Company capitalizes costs incurred in the website application and infrastructure development stage.  Capitalized costs will be amortized over the estimated useful life of the website.  The Company has not yet recorded amortization of the website development costs as the development has not yet been completed.  Ongoing website post-   implementation cost of operations, including training and application, will be expensed as incurred.

Convertible Debt Instruments

The Company accounts for convertible debt instruments when the Company has determined that the embedded conversion options should not be bifurcated from their host instruments in accordance with ASC 470-20 Debt with Conversion and Other Options . The Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. The Company amortizes the respective debt discount over the term of the notes, using the straight-line method, which approximates the effective interest method. The Company records, when necessary, induced conversion expense, at the time of conversion for the difference between the reduced conversion price per share and the original conversion price per share.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
This item is not applicable to smaller reporting companies.
 
ITEM 4. DISCLOSURE CONTROLS AND PROCEDURES
 
Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our filings with the Securities and Exchange Commission (SEC) is recorded, processed, summarized and reported within the time period specified in the SEC’s rules and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure based on the definition of “disclosure controls and procedures” as defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
 
As of the end of the period covered by this report, and under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we evaluated the effectiveness of the design and operation of the Company’s disclosure controls and procedures. Based on this evaluation, we believe that disclosure controls and procedures were not effective as of March 31, 2014 due to our limited resources and staff.
 
Limitations on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer (Principal Executive Officer) and Chief Financial Officer (Principal Financial Officer), does not expect that our disclosure controls and procedures or our internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include, but are not limited to, the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Changes in Internal Controls

During the quarter ended March 31, 2014, there have been no changes in our internal control over financial reporting that have materially affected or are reasonably likely to materially affect our internal controls over financial reporting.
 
 
22

 
 
PART II - OTHER INFORMATION
 
ITEM 1. LEGAL PROCEEDINGS
 
The Company is not currently a party in any legal proceeding or governmental regulatory proceeding nor are we currently aware of any pending or potential legal proceeding or governmental regulatory proceeding proposed to be initiated against us.
 
ITEM 1A. RISK FACTORS
 
There have been no material changes in the Company’s risk factors from those disclosed in Part I, Item 1A of our Annual Report on Form 10-K for the fiscal year ended December 31, 2013.
 
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
 
During the quarter ended March 31, 2014, the Company did not have any sales of securities in transactions that were not registered under the Securities Act of 1933, as amended, that have not been previously reported in a Current Report on Form 8-K, except for the following:

On March 28, 2014, the Company issued 280,433 Common Shares at a price of $0.1426 per Common Share, as a settlement of $40,000 in consulting fees owing to unrelated parties.

On March 28, 2014, the Company issued 270,597 Common Shares at a price of $0.1293 per Common Share, as a settlement of $35,000 in consulting fees owing to unrelated parties.

The Company issued all the foregoing Common Shares in reliance upon the exemption from the registration provided by Section 4(2) of the Securities Act and Regulation D promulgated thereunder.

On February 14, 2014, the Company issued an additional $178,000 of Convertible Debentures, with a conversion price of $0.07 per share. Of such sales, $50,000 were sold to accredited investors under the exemptions from registration provided by Rule 506 of Regulation D and $128,000 of such Convertible Debentures were sold to non-U.S. persons pursuant to the exemption under Regulation S of the Securities Act.
 
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
 
None.
 
ITEM 4. MINE SAFETY DISCLOSURES
 
Not applicable.
 
ITEM 5. OTHER INFORMATION
 
On February 28, 2014, the Company closed the acquisition of Drinan Marketing Limited (“DML”), a private company engaged in the sale and distribution of E-cigarettes in Ireland.  The acquisition of DML was completed pursuant to the terms of a Letter Agreement dated January 22, 2014 and a Purchase and Sale Agreement dated as of January 23, 2014.  The Company acquired all of the issued and outstanding shares of DML from Andrew Hennessy and Michele Hennessy (the “Sellers”).  At the closing of the acquisition of DML, the Company issued to the Sellers five hundred thousand (500,000) shares of the Company’s common stock (the “Gilla Shares”) and warrants for the purchase of one million (1,000,000) shares of the Company’s common stock (the “Warrants”).  The Warrants will vest upon DML achieving cumulative E-cigarette sales revenues of over one million five hundred thousand U.S. Dollars (US$1,500,000) beginning on the closing date. The Warrants are to be exercisable over three (3) years with an exercise price of $0.25 per common share.  Pursuant to the Letter Agreement, the Company will enter into a management agreement with Andrew Hennessy, pursuant to which Mr. Hennessy will become an employee of the Company.  Mr. Hennessy will be paid 6,250 Euros per month of net salary after payroll tax deduction, and have the ability to participate in such management bonus compensation plan and stock option plan as the Company’s Board of Directors may authorize in the future.
 
 
23

 
 
ITEM 6. EXHIBITS
 
           
Incorporated by Reference
Exhibit
Number
  
Exhibit Description
  
Filed
Herewith
  
Form
 
Exhibit
 
Filing Date
               
10.11
 
Secured Promissory Note from the Company to Gravitas Financial Inc., dated February 13, 2014.
     
8-K
 
 10.11
 
2/19/2014
                     
10.12
 
General Security Agreement, by and between the Company and Gravitas Financial Inc., dated February 13, 2014.
     
8-K
 
 10.12
 
2/19/2014
                     
 
Letter Agreement, by and among the Company and Drinan Marketing Limited, dated January 22, 2014.
 
X
           
                     
 
Purchase and Sale Agreement, by and among the Company, Drinan Marketing Limited, Andrew Hennessy and Michele Hennessy, dated January 23, 2014.
 
X
           
                     
 
Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
X
           
                     
 
Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
X
           
                     
 
Certification of Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
 
X
           
                     
 
Certifications of Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
 
X
           
                     
101.INS
 
XBRL Instance Document
 
X
           
                     
101.SCH
 
XBRL Taxonomy Extension Schema
 
X
           
                     
101.CAL
 
XBRL Taxonomy Extension Calculation Linkbase
 
X
           
                     
101.DEF
 
XBRL Taxonomy Definition Linkbase
 
X
           
                     
101.LAB
 
XBRL Taxonomy Extension label Linkbase
 
X
           
                     
101.PRE
 
XBRL Taxonomy Extension Presentation Linkbase
 
X
           
 
* This certification is deemed not filed for purposes of section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act or the Exchange Act.
 
 
24

 
 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
GILLA INC.
 
(Registrant)
     
May 20, 2014
By:
/s/ J. Graham Simmonds
   
Name: J. Graham Simmonds
   
Title: Chief Executive Officer and Director
 
 
By:
/s/ Ashish Kapoor
   
Name: Ashish Kapoor
   
Title: Chief Financial Officer and Principal Accounting Officer

 
25

 
Exhibit 10.13
 
    Gilla Inc.


January 22, 2014

Mr. Andrew Hennessy
Director & Secretary
Drinan Marketing Ltd.

Dear Sir:

Re: Business Combination of Drinan Marketing Ltd. (“Drinan”) and Gilla Inc. ("Gilla")

Subject to and in accordance with the terms and conditions hereinafter contained, this letter agreement (the " Agreement ") is intended to set forth the basic terms and conditions of the proposed acquisition (the " Acquisition ") by Gilla of all of the issued and outstanding shares of Drinan. Gilla proposes that the Acquisition will proceed as follows:

1.  
Background of Gilla :  Gilla is a public company and the common shares of Gilla (the “ Gilla Common Shares ”) are listed for trading on the OTCQB (the " OTC ") under the symbol GLLA. There are currently 67,766,977 Gilla Common Shares issued and outstanding and $1,222,000 of convertible debentures issued at a conversion price of $0.07 per Gilla Common Shares.
 
2.  
Background of Drinan :  Drinan is a private company incorporated under the laws of Ireland   that has only common shares (the " Drinan Common Shares ") issued and outstanding, and no other outstanding stock options, warrants, anti-dilution or other rights to purchase Drinan Common Shares.  Drinan has no debt, liabilities or unsecured payables not disclosed in its Trial Balance for the period ended December 31, 2013 (the “ Drinan Financial Statements ”).
 
3.  
Acquisition of Drinan :  At the Closing, Gilla will issue 500,000 Common Shares to Andrew Hennessy and Michele Hennessy (250,000 Common Shares each) in exchange for Andrew and Michele Hennessy’s entire shareholding in Drinan Marketing Limited. In addition Andrew Hennessy and Michele Hennessy will be entitled to an earnable deferred consideration of Gilla Common Share Purchase Warrants 1   to be commercialized and set forth in the Formal Agreement.
 
4.  
Management Agreements :  The parties acknowledge that upon closing of the transaction, Gilla or a subsidiary of Gilla (“ Gilla Group ”) will enter into a management agreement with Andrew Hennessy (effective at the time of the closing of the Acquisition) with the understanding that Andrew Hennessy will become an employee of Gilla Group. The management agreement will contain standard provisions common to a management agreement of this type, including non-competition and change of control clauses.  Key terms of the management agreement will include the following:
 
(a)  
€6,250   per month of net salary after payroll tax deduction;
 
(b)  
the ability to participate in management bonus compensation plan to be determined by the Board of Directors of Gilla;
 
(c)  
the opportunity to participate in the board approved management stock option plan of Gilla.
 

1 1,000,000 Warrants to vest upon Drinan achieving pre-determined operational thresholds.  The warrants are to be exercisable over 3 years with a strike price of $0.25
 
1

 
5.  
Gilla Representations and Warranties :  Gilla represents and warrants to Drinan as follows:
 
(a)  
Gilla is duly incorporated and is validly subsisting under the laws of Nevada;
 
(b)  
Gilla has fully owned subsidiaries named Snoke Distribution Canada Ltd., Gilla Operations LLC, Gilla Enterprises Inc., and Charlie’s Club, Inc.;
 
(c)  
Gilla is in compliance with all of its obligations as a reporting issuer in the jurisdictions where it is a reporting issuer, including those imposed pursuant to securities legislation, and the regulations and policies thereunder;
 
(d)  
Gilla is in compliance with all of the policies of the OTC and the Financial Industry Regulatory Authority (“FINRA”) and is eligible for electronic book-entry delivery and settlement depository services by the Depository Trust Company (“DTC”);
 
(e)  
Gilla currently has 67,766,977 Gilla Common Shares issued and outstanding, all of which are validly issued and outstanding as fully paid and non-assessable;
 
(f)  
Gilla has no agreement, option, understanding, warrant, call, conversion right, commitment or any right or privilege of any kind which obligates Gilla to allot or issue any Gilla Common Shares or any equity interests, carried interest, licenses, sublicenses, fees, indemnities, royalties, profit sharing or any similar agreement or participation of any nature or kind, contingent or otherwise, other than the $1,222,000 of convertible debentures issued at a conversion price of $0.07 per Gilla Common Shares;
 
(g)  
Gilla is not a party to any employment agreements with any of its officers or employees;
 
(h)  
the financial statements of Gilla for the period ended September 30, 2013 were true and correct and present fairly in all material respects the financial position of Gilla as at the date thereof and were prepared in accordance with U.S. generally accepted accounting principles consistently applied;
 
(i)  
(A) Gilla is a Section 12(g) "reporting issuer" within the meaning of the U.S. Securities Act of 1933 , as amended (the “ Securities Act ”) and the Securities Exchange Act of 1934 , as amended (the “ Exchange Act ”) and the respective rules and regulations promulgated thereunder by the United States Securities & Exchange Commission (the “SEC”); (B) neither the SEC nor any securities commission, nor FINRA, nor DTC nor the OTC, has issued any order preventing the Acquisition or cessation of trading of any securities of Gilla; (C) DTC not imposed a chill on the trading of the shares of Common Stock of Gilla; (D) Gilla is in good standing in the state of its incorporation and in each other state and province where it is required to be registered to conduct business; and (E) Gilla is fully compliant as a reporting issuer with the Securities Act , the Exchange Act and all other applicable national, state and provincial securities laws and regulations, as well as all FINRA OTC policies.
 
(j)  
there is no "material fact" or "material change" (as those terms are defined in applicable securities legislation) in the affairs of Gilla that has not been generally disclosed to the public; Gilla has not made any material misstatements or omitted any material information in any filing made with the SEC or in connection with the sale or placement of any of its securities; there are no undisclosed liabilities in any financial statement of Gilla filed with the SEC or in any of the books and records of Gilla which have been delivered to Drinan.  All information and materials provided by Gilla to Drinan is true and correct in all respects; and
 
(k)  
there is no action, suit, litigation, arbitration, investigation, inquiry or other proceeding in progress, or, to the best of Gilla's knowledge, pending or threatened against or relating to Gilla or its material assets and there is no circumstance, matter or thing known to Gilla which might give rise to any such proceeding or to any governmental investigation relative to Gilla and there is not outstanding against Gilla any judgment, decree, injunction, rule or order of any court, government department, commission, agency or arbitrator.
 
6.  
Drinan Representations and Warranties :  Drinan represents and warrants to Gilla as follows:
 
(a)  
Drinan is duly incorporated and is validly subsisting under the laws of Ireland;
 
(b)  
other than as disclosed herein, Drinan has no outstanding agreements, options, understandings, warrants, calls, conversion rights, commitments or any rights or privileges of any kind which obligate Drinan to allot or issue any shares in its capital;
 
(c)  
Drinan has the sole and exclusive right to all of its assets and technologies to conduct its business relating thereto;
 
 
2

 
(d)  
there is no action, suit, litigation, arbitration, investigation, inquiry or other proceeding in progress, or, to the best of Drinan's knowledge, pending or threatened against or relating to Drinan, its subsidiaries or the Drinan Assets, or Drinan’s other material assets and there is no circumstance, matter or thing known to Drinan which might give rise to any such proceeding or to any governmental investigation relative to Drinan and there is not any outstanding proceedings against Drinan or in respect of the Drinan Assets, any judgment, decree, injunction, rule or order of any court, government department, commission, agency or arbitrator; and
 
(e)  
Drinan has no debt, liabilities, or payables not disclosed in the Drinan Financial Statements.
 
7.  
Regulatory Requirements :  This agreement is subject to any required regulatory approvals and upon closing, Gilla agrees to file any and all documents required to comply with applicable securities laws.
 
8.  
Closing :  The parties agree the date of Closing (the " Closing Date ") will occur on or before February 3, 2014.
 
9.  
Costs :  The parties agree each party will pay for their own respective costs incurred pursuant to the Acquisition and the other transactions contemplated in this Agreement, whether or not the transactions contemplated herein are completed.
 
10.  
Due Diligence :  For the purposes of allowing Gilla and Drinan to review the business and affairs of each other so as to enable each other to determine if there are any facts relating to which, if known to the other party, would cause it to elect to not proceed with the Acquisition, Drinan and Gilla hereby permit each other and their auditors and agents to conduct, upon the execution of this Agreement, up to and including the Closing Date, such investigations as each party may deem reasonably necessary or advisable in order to ensure that each of the representations, warranties, covenants and agreements as are required by each party are true and accurate.
 
11.  
Conditions :  The obligations of the parties to consummate the Acquisition will be subject to the fulfilment of the following conditions:
 
(a)  
the receipt of all necessary approvals;
 
(b)  
the latest available financial statements of Gilla are true and correct and have been prepared in accordance with generally accepted accounting principles consistently applied;
 
(c)  
the audited and unaudited financial statements of Drinan required to complete the Acquisition are delivered to Gilla on or before January 31, 2014 and such financial statements are true and correct and have been;
 
(d)  
there will be no adverse material change in the business, affairs or operations of Gilla between the date of the latest available financial statements of Gilla and the Closing;
 
(e)  
there will be no adverse material change in the business, affairs or operations of Drinan between the date of the latest available financial statements of Drinan and the Closing;
 
(f)  
the review to the sole satisfaction of Drinan of the financial condition, business, properties, title, assets and affairs of Gilla;
 
(g)  
the review to the sole satisfaction of Gilla of the Drinan Assets and of the financial condition, business, properties, title, assets and affairs of Drinan;
 
(h)  
the approval of the Acquisition by the board of directors of each of Gilla and Drinan;
 
(i)  
amounts owed by Drinan to Gilla are repaid or accounted for appropriately as a liability;
 
(j)  
the Drinan security holders will have received certificates representing the Gilla Common Shares to which they are entitled pursuant to paragraph 3;
 
(k)  
the representations and warranties contained herein and in the Formal Agreement shall be deemed to have been made again on the Closing Date and shall then be true and correct in all material respects as of that date;
 
(l)  
no inquiry or investigation (whether formal or informal) in relation to Gilla or Drinan or their directors or officers, shall have been commenced or threatened by any officer or official of the OTC or any securities commission, or similar regulatory body having jurisdiction such that the outcome of such inquiry or investigation could have a material adverse effect on applicable party; and
 
 
(w)
each party making available all relevant financial statements, documents, reports, files, books, papers, documents and agreements, and all other relevant information relating to its business, assets, operations, prospects, financial condition and affairs, such that the other party shall satisfactorily complete its due diligence review of such materials on the later of: (i) the date on which the filing statement in respect of the Acquisition is filed on EDGAR with the U.S. Securities and Exchange Commission and in accordance with the policies of OTC; and (i) such other date as agreed to by the parties.
 
 
3

 
The conditions listed in subparagraphs (b), (d), (f) and (j) are for the sole benefit of and may be waived only by, Drinan. The conditions listed in subparagraphs (c), (e), and (g) are for the sole benefit of and may be waived only by Gilla. The balance of the conditions in this paragraph 16 are for the benefit of, and may be waived by, the parties hereto as they relate to the obligations of the other parties to perform same.
 
12.  
Confidential Information:   The information provided by each of Gilla and Drinan, in any form whether written, electronic or verbal, as to financial condition, business, properties, title, assets and affairs (including any material contracts) as may reasonably be requested by the other party, including information contemplated by paragraph 10, will be kept confidential by each party (the " Confidential Information "), other than information that:
 
(a)  
has become generally available to the public;
 
(b)  
was available to a party or its representatives on a non-confidential basis before the date of this Agreement; or
 
(c)  
has become available to a party or its representatives on a non-confidential basis from a person who is not, to the knowledge of the party or its representatives, otherwise bound by confidentiality obligations to the provider of such information or otherwise prohibited from transmitting the information to the party or its representatives.
 
No Confidential Information may be released to any third party without the consent of the provider thereof, except if such information is required to be released by law, court order or stock OTC rule. Confidential Information may be used solely for the purpose of consummating the transactions contemplated by this Agreement.
 
13.  
Press Releases :  The parties will advise each other, in advance, of any public statement or press release which they propose to make in respect of the Acquisition, provided that no party will be prevented from making any public statement or press release which is required to be made by law or any rule of a stock exchange or similar organization to which it is bound.  Upon the execution of this letter agreement, Gilla will issue a Form 8-K as required under the Exchange Act .
 
14.  
Termination :  This Agreement may be terminated in writing at any time by the parties hereto in accordance with the terms contained herein or if closing has not occurred on or before February  14, 2014.
 
15.  
This Agreement will be governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.
 
16.  
This Agreement constitutes an enforceable legal agreement, the consideration for which will be the mutual covenants of the parties contained herein.
 
If the foregoing correctly sets forth your understanding, please indicate your acceptance thereof by signing and returning the enclosed duplicate of this letter.

This letter may be signed in counterparts which together will be deemed to constitute one (1) letter agreement, and delivery of the counterparts may be effected by means of telecopier from us to you and from you to us.
 
 
Yours truly,
   
  GILLA INC.
   
  Per:  /s/ J. Graham Simmonds  
    J. Graham Simmonds
    Chief Executive Officer
   
ACKNOWLEDGED AND AGREED TO this   22 day of January, 2014.
 
   
DRINAN MARKETING LIMITED  
     
Per: /s/ Andrew Hennessy    
  Andrew Hennessy  
  Director & Secretary  
     
Per: /s/ Michele Hennessy    
  Michele Hennessy  
  Director  
 
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Exhibit 10.14
 
THIS AGREEMENT made as of the 23 day of January, 2014
 
BETWEEN:

 
Andrew and Michele Hennessy

 
(collectively the “Vendor”)

AND:

 
DRINAN MARKETING LIMITED

 
(“DML”)

AND:

 
GILLA INC.

 
(the “Purchaser”)
 
BACKGROUND
 
A.
The Purchaser is interested in expanding its electronic cigarette business into Ireland and Europe through the acquisition of DML as described in a Letter Agreement executed by Parties on January 22, 2014.

B.
The Vendor is the beneficial owner of all the issued and outstanding shares in the capital of DML.

C. 
DML is an electronic cigarette distributor and consultant to the tobacco industry (the “DML Business”) with one location in Swords, Co. Dublin, Ireland.

D.
The Purchaser wishes to acquire and the Vendor agrees to sell one hundred percent (100%) of the issued and outstanding common shares of DML (the “Shares”) and this will include any subsidiaries of DML.
 
TERMS OF AGREEMENT

In consideration of the premises and the covenants and agreements contained in this Agreement, the parties agree with each other as follows:

1.
Interpretation
 
1.1
Definitions

In this Agreement:

 
(a)
“Agreement” means this agreement and all amendments made hereto by written agreement between the Vendor and the Purchaser;

 
(b)
“Closing Date” means January 31 st 2014 or such other date as may be mutually agreed upon in writing by the parties;

 
(c)
“Time of Closing” means 11:00 a.m. EST   on the Closing Date.
 
 
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1.2
Headings

The division of this Agreement into Articles and sections and the insertion of headings are for convenience of reference only and shall not affect the construction or interpretation of this Agreement. The terms “this Agreement”, “hereof”, “hereunder” and similar expressions refer to this Agreement and not to any particular Article, section or other portion hereof and include any agreement supplemental hereto. Unless something in the subject matter or context is inconsistent therewith, references herein to Articles and sections are to Articles and sections of this Agreement.

1.3
Extended Meanings

In this Agreement words importing the singular number only shall include the plural and vice versa, wordings importing the masculine gender shall include the feminine and neuter genders and vice versa and words importing persons shall include individuals, partnerships, associations, trusts, unincorporated organizations and companies.

2.
Purchase Price

Subject to the terms and conditions of this Agreement, on the Closing Date the Vendor will sell to the Purchaser the Shares in exchange for the following consideration which is to be delivered on the Closing Date:

(a)  
Five hundred thousand (500,000) common shares of the Purchaser (OTCQB: GLLA),

(b)  
One million (1,000,000) common share purchase warrants (the “Warrants”) of the Purchaser (OTCQB: GLLA) with an exercise price of US$0.25 per share and a term of three years from the Closing Date. The Warrants will have a vesting provision that will allow the Warrants to become vested upon DML achieving cumulative electronic cigarette sales revenue of over one million five hundred thousand United States Dollars beginning on the Closing Date.
 
3.
Vendor’s Representations and Warranties

In order to induce the Purchaser to enter into and consummate this Agreement, the Vendor represents and warrants to the Purchaser as follows:

3.1
Corporate and Share Representations

(a)  
the Vendor is a Vendor incorporated and subsisting under the laws of the Country of Ireland, has all legal capacity and requisite corporate power to own its properties and to conduct its business as it is presently being conducted, and is duly registered or otherwise qualified to carry on business in all jurisdictions in which the nature of its assets or business makes such registration or qualification necessary or advisable;.

(b)  
DML has no subsidiaries;

(c)  
DML has no outstanding debt, accounts payable, intercompany loans, or liabilities to the Vendor or FANO as per the attached debt settlement agreement and release;

(d)  
to the best of its knowledge and belief, the Vendor is the registered and beneficial owner of 100% of the issued and outstanding Shares, free and clear of all liens, charges, pledges, security interests, demands, adverse claims, rights or any other encumbrances whatsoever and no Person has any right, option, agreement or arrangement capable of becoming an agreement for the acquisition of any of the Shares or any interest therein;

(e)  
the Vendor has the full legal capacity and corporate power to enter into this Agreement and to take, perform or execute all proceedings, acts and instruments necessary or advisable to consummate the other actions and transactions contemplated in this Agreement and to fulfill their respective obligations under this Agreement;

(f)  
this Agreement has been duly executed and delivered by the Vendor and this Agreement constitutes a legal, valid and binding obligation of the Vendor enforceable against the Vendor in accordance with its terms, except as such terms may be limited by bankruptcy, insolvency, re-organization or other laws relating to the enforcement of creditors’ rights generally;

(g)  
neither the execution, nor delivery of this Agreement, nor the consummation of the transactions contemplated hereby, nor compliance with and fulfillment of the terms and provisions of this Agreement will:

(i) conflict with or result in a breach of the terms, conditions or provisions of, or constitute a default under:
(1) any of the constating documents or by-laws of DML; or
(2) any instrument, agreement, mortgage, judgment, order, award, decree or other instrument or restriction to which the Vendor or DML is a party or by which the Vendor or DML is bound; and

 
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(ii) except as otherwise described herein, require any affirmative approval, consent, authorization or other order or action by any court, governmental authority or regulatory body or by any creditor of the Vendor or any party to any agreement to which the Vendor is a party or by which the Vendor is bound, except as shall have been obtained prior to Closing;

(h)  
no person, firm or vendor has any agreement or option or any right or privilege (whether by law, pre-emptive or contractual) capable of becoming an agreement or option, including convertible securities, warrants or convertible obligations of any nature, for the purchase of any unissued shares in the securities of the Vendor;

(i)  
save and except for matters which are disclosed in DML’s Financial Statements or otherwise expressly set out in this Agreement, DML has not (nor has agreed to):

(i) incur any debts, obligations or liabilities (absolute, accrued, contingent or otherwise and whether due or to become due), except debts, obligations and liabilities incurred in the ordinary course of business;

(ii) discharged or satisfied any liens or paid any obligation or liability other than liabilities shown on DML’s Financial Statements, other than in the ordinary course of business;

(iii) declared or made any payment, distribution or dividend based on its shares or purchased, redeemed or otherwise acquired any of the shares in its capital or other securities or obligated itself to do so;

(iv) mortgaged, pledged or subjected to lien or other security interest any of its assets, tangible or intangible other than the usual security granted to secure a bank line

(v) sold, assigned, leased, transferred or otherwise disposed of any of its assets (excluding inventory) having either a book value or fair market value in excess of $5,000.00, whether or not in the ordinary course of business;

(vi) increased materially the compensation payable or to become payable by DML to any of its officers, directors or employees, or in any bonus payment to or arrangement made with any officer, director or employee, or made any material changes in the personnel policies or employee benefits of DML;

(vii) cancelled, waived, released or compromised any debt, claim or right resulting in a material adverse effect on the business, prospects or financial condition of DML;

(viii) significantly altered or revised any of its accounting principles, procedures, methods or practices;

(ix) changed its credit policy as to provision of services, sales of inventories or collection or accounts receivable except as dictated by competitive conditions;

(x) suffered any material damage, destruction or loss (whether or not covered by insurance) materially and adversely affecting the properties, business or prospects of DML;

(xi) entered into any transaction, contract or commitment other than in the ordinary course of business except for the transactions set forth in this Agreement;

(xii) made or authorized any capital expenditures in excess of $5,000.00 in the aggregate except for commitments made in respect of DML’s Properties previously disclosed to the Purchaser;

(xiii) issued or sold any shares in DML’s capital stock or other securities, or granted any options with respect thereto; or

(xiv) suffered or experienced any material adverse change in, or event or circumstance affecting, the condition (financial or otherwise) of its properties, assets, liabilities, earnings, business, operations or prospects and the Vendor has no knowledge, information or belief of any fact, event or circumstances which might reasonably be expected to affect materially and adversely the condition (financial or otherwise) of its properties, assets, liabilities, earnings, business operations or prospects and it has not changed any shares of its capital stock, whether by way of reclassification, stock split or otherwise;

(j)  
the corporate records and minute books of DML as provided to the Purchaser or its legal counsel contain complete and accurate minutes of all meetings of and corporate actions or written consents by the directors and shareholders of DML;

(k)  
DML does not operate or engage in any business activities, operations or management of any nature or kind whatsoever other than the business as disclosed to the Purchaser;

 
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(l)  
except as expressly referred to in the DML Financial Statements

(i) DML has no outstanding bonds, debentures, mortgages, notes or other similar indebtedness or liabilities whatsoever and DML is not bound under any agreement to create, issue or incur any bonds, debentures, mortgages, notes or other similar indebtedness or liabilities whatsoever; and

(ii) DML is not a party to or bound by any agreement of guarantee, indemnification, assumption or endorsement or any other like commitment of the obligations, liabilities (contingent or otherwise) or indebtedness of any other person.

(m)  
DML has filed all tax returns required to be filed by them prior to the date hereof in all applicable jurisdictions and have paid, collected and remitted all taxes, customs duties, tax installments, levies, assessments, reassessments, penalties, interest and fines due and payable, collectible or remittable by them at present other than those liabilities expressly disclosed in DML’s Financial Statements. All such tax returns properly reflect, and do not in any respect understate the income, taxable income or the liability for taxes of DML in the relevant period and the liability of DML for the collection, payment and remittance of tax under applicable Tax Laws;

(n)  
adequate provision has been made in DML’s Financial Statements for all taxes, governmental charges and assessments, including interest and penalties thereon, payable by DML for all periods up to the date of the balance sheets comprising part of DML’s Financial Statements;

(o)  
DML has withheld and remitted all amounts required to be withheld and remitted by it in respect of any taxes, governmental charges or assessments in respect of any taxable year or portion thereof up to and including December 31, 2013 other than those amounts expressly disclosed in DML’s Financial Statements;

(p)  
there are no actions, suits or other proceedings, investigations or claims in progress or pending and, to the best of the Vendor and DML’s belief and knowledge, there are no actions, suits or other proceedings or investigations or claims threatened, against DML in respect of any taxes, governmental charges or assessments. No waivers have been filed by DML with any taxing authority;

(q)  
DML conducts and has always conducted the DML Business in substantial compliance with all applicable laws, rules and regulations of each jurisdiction in which the DML Business is carried on, is not currently in breach of any such laws, rules or regulations and is duly licensed, registered or qualified, in each jurisdiction in which DML owns or leases property or carries on the DML Business, to enable the DML Business to be carried on as now conducted and its property and assets to be owned, leased and operated, and all such licenses, registrations and qualifications are valid and subsisting and in good standing and none of the same contains any burdensome term, provision, condition or limitation which has or may have an adverse effect on the operation of the DML Business;

(r)  
to the best of its knowledge and belief, all private placements of any DML Shares have been completed in accordance with all applicable securities regulations;

(s)  
no employee has made any claim or, to the best of DML and the Vendor’s knowledge, has any basis for any action or proceeding against DML, arising out of any statute, ordinance or regulation relating to discrimination in employment or employment practices, harassment, occupational health and safety standards or worker’s compensation;

(t)  
there is no action, lawsuit, claim, proceeding, or investigation pending or, to the best knowledge of DML and the Vendor, threatened against, relating to or affecting DML before any court, government agency, or any arbitrator of any kind.  The Vendor and DML are not aware of any existing ground on which any such proceeding might be commenced with any reasonable likelihood of success and there is not presently outstanding against the Vendor or DML any judgment, decree, injunction, rule or order of any court, governmental agency, or arbitrator relating to or affecting DML, the Vendor, the DML Assets or the DML Business;

(u)  
no representation or warranty made by the Vendor or DML in this Agreement and no statement made in any schedule, exhibit, certificate or other document furnished pursuant to this Agreement, contains, or will contain, any untrue statement of a Material Fact or omits, or will omit, to state any Material Fact necessary to make such representation or warranty or any such statement not misleading.  The Vendor does not know of any fact which, if known to the Purchaser would deter them from consummating the transactions contemplated herein.
 
4.
Purchaser’s Representations and Warranties

4.1
The Purchaser represents and warrants that:

 
(a)
the Purchaser is a company duly incorporated, organized and subsisting under the laws of the State of Nevada;

 
(b)
neither the making of this Agreement, the completion of the transactions contemplated by it, nor the performance of or compliance with its terms will violate the Articles of the Purchaser; and

 
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4.2
The Purchaser has due and sufficient right, power and authority to enter into this Agreement on the terms and conditions set forth in this Agreement and to perform its obligations under this Agreement.

5.
Vendor’s Covenants

The Vendor covenants and agrees with the Purchaser as follows:

5.1
Consents

Both before and after the Closing Date, the Vendor will use all reasonable efforts to assist the Purchaser in obtaining from all appropriate federal, provincial, state, municipal and other governmental or administrative bodies and all other persons all such approvals and consents in form and terms satisfactory to counsel for the Purchaser as are necessary or required in order to permit the sale, transfer and assignment of all of the right, title and interest of the Vendor in and to the Shares to the Purchaser.

5.2
Possession

Within five days of the Time of Closing, the Vendor will deliver to the Purchaser possession all of the books, records, book accounts, lists of suppliers and customers of DML and all other documents, files, records and other data, financial or otherwise, relating to the Business and the assets of DML.

5.3
Books and Records

At any time up to the Closing Date, the Vendor will permit the Purchaser, and its auditors, solicitors and other authorized persons, to make such investigation of the assets of DML and of its financial and legal condition as the Purchaser deems necessary or advisable to familiarize itself with such assets and other matters and to have full access to the DML Business premises and to all records, documents and other information related to the OCGI Business and OCGI, including all working papers (internal and external) and details of accounts and inventories prepared, obtained or used in connection with the preparation of the Financial Statements.

5.4  
Bank Accounts

Within five days of Time of Closing the Vendor and DML will have performed all requisite acts and executed all requisite documentation to ensure the signing authorities for all bank accounts, trust accounts and safety deposit boxes of DML have transferred or amended, as of the Closing Date, in a manner acceptable to the Purchaser.

6.
Closing Arrangements

6.1
Closing Location

The closing of the purchase and sale and the other transactions contemplated by this Agreement (the “Closing”) will take place at the Time of Closing at the offices of the Purchaser in Toronto, Ontario (or at such other place as may be agreed upon by the Vendor and the Purchaser).
 
7.
General

7.1
Survival of Vendor’s Representations

The representations, warranties, covenants and agreements of the Vendor contained in this Agreement and in any document or certificate given under this Agreement will survive the closing of the transactions contemplated by this Agreement and remain in full force and effect notwithstanding any waiver by the Purchaser unless such waiver was made after notice in writing by the Vendor to the Purchaser setting forth the breach.

7.2
Survival of Purchaser’s Representations

The representations, warranties, covenants and agreements of the Purchaser contained in this Agreement and in any document or certificate given under this Agreement survive the closing of the transactions contemplated by this Agreement and remain in full force and effect notwithstanding any waiver by the Vendor unless such waiver was made after notice in writing by the Purchaser to the Vendor setting forth the breach.

 
5

 
7.3
Indemnification by the Vendor

The Vendor covenants and agrees to indemnify and save harmless the Purchaser from any loss, damage, liability, cost and expense (including without limitation any tax liability) suffered by the Purchaser directly or indirectly as a result of or arising out of any breach of representation, warranty, covenant or agreement of the Vendor contained in this Agreement.

7.4
Commissions, Legal Fees

Each of the parties will bear the fees and disbursements of the respective lawyers, accountants and consultants engaged by them respectively in connection with this Agreement and will not cause or permit any such fees or disbursements to be charged to DML before the Closing Date.

7.5
Notices

Any notice, direction or other instrument required or permitted to be given under this Agreement will be in writing and may be given by mailing the same postage prepaid or delivering the same addressed as follows:
 
To the Vendor:
Andrew Hennessy
 
Unit K5, Drinan Enterprise Center
 
Swords, Co. Dublin, Ireland
   
To the Purchaser:
Gilla Inc.
 
1602-110 Yonge Street
 
Toronto, Ontario
 
Attn: Graham Simmonds
 
or to such other address as a party may specify by notice and shall be deemed to have been received, if delivered, on the date of delivery if it is a business day and otherwise on the next succeeding business day and, if mailed, on the fifth business day following the posting of the notice except if there is a postal dispute, in which case all communications shall be delivered.

7.6
Time of Essence

Time is of the essence of this Agreement.

7.7
Further Assurances

Each of the parties will execute and deliver such further documents and instruments and do such acts and things as may, before or after the Closing Date, be reasonably required by another party to carry out the intent and meaning of this Agreement and to assure to the Purchaser the Shares.

7.8
Proper Law

This Agreement will be construed and enforced in accordance with, and the rights of the parties shall be governed by the laws of Ontario, Canada.

7.9
Entire Agreement

This Agreement contains the whole agreement between the Vendor and Purchaser pertaining to the subject matter hereof and supersedes all prior agreements, understandings, negotiations and discussions between the Vendor and the Purchaser and there are no representations, warranties, covenants, conditions or other terms other than expressly contained in this Agreement.

7.10
Assignment

This Agreement may not be assigned by any party without the prior written consent of the other party, which consent may be arbitrarily withheld.

 
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7.11
Benefit and Binding Nature of the Agreement

This Agreement enures to the benefit of and is binding upon the parties and their respective successors and permitted assigns.

7.12
Amendments and Waiver

No modification of or amendment to this Agreement will be valid or binding unless set forth in writing and duly executed by both of the parties and no waiver of any breach of any term or provision of this Agreement will be effective or binding unless made in writing and signed by the party purporting to give the same, and unless otherwise provided, will be limited to the specific breach waived.

AS EVIDENCE OF THEIR AGREEMENT the parties have executed this Agreement as of the date and year first above written.


ANDREW HENNESSY


s/s Andrew Hennessy                                                       


MICHELE HENNESSY


s/s Michele Hennessy                                                       


DRINAN MARKETING LIMITED.
by its authorized signatory:


s/s Andrew Hennessy                                                       
Name: Andrew Hennessy
Title: Director


GILLA INC.
by its authorized signatory:


s/s J. Graham Simmonds                                            
Name: J. Graham Simmonds
Title: CEO


7


Exhibit 31.1
 
OFFICER'S CERTIFICATION PURSUANT TO SECTION 302
 
I, J. Graham Simmonds, certify that:
 
1. I have reviewed this Quarterly Report on Form 10-Q of Gilla, Inc.;
 
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
 
5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
 
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
 
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.
 
Date: May 20, 2014

By: /s/ J. Graham Simmonds                                                       
Name: J. Graham Simmonds
Title: Chief Executive Officer


Exhibit 31.2
 
OFFICER'S CERTIFICATION PURSUANT TO SECTION 302
 
I, Ashish Kapoor, certify that:
 
1. I have reviewed this Quarterly Report on Form 10-Q of Gilla, Inc.;
 
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
 
5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
 
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
 
 (b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.
 

Date: May 20, 2014

By: /s/ Ashish Kapoor                                                       
Name: Ashish Kapoor
Title: Chief Financial Officer

Exhibit 32.1
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
 
AS ADOPTED PURSUANT TO
 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
 
In connection with this Quarterly Report of Gilla, Inc. (the “Registrant”) on Form 10-Q for the period ending March 31, 2014, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, J. Graham Simmonds, Chief Executive Officer of the Registrant, certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to ss. 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:
 
 
1.
The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
 
2.
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant.
 

Date: May 20, 2014
By:
/s/ J. Graham Simmonds                                                       
    Name: J. Graham Simmonds
    Title: Chief Executive Officer
 

  Exhibit 32.2
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
 
AS ADOPTED PURSUANT TO
 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
 
In connection with this Quarterly Report of Gilla, Inc. (the “Registrant”) on Form 10-Q for the period ending March 31, 2014, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, Ashish Kapoor, Chief Financial Officer of the Registrant, certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to ss. 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:
 
 
1.
The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
 
2.
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant.
 
Date: May 20, 2014
By:
/s/ Ashish Kapoor                                            
    Name: Ashish Kapoor
    Title: Chief Financial Officer