UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


FORM 8-K


CURRENT REPORT


PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of Earliest Event Reported):

August 11, 2014 (August 11, 2014)



PetLife Pharmaceuticals, Inc.

(Exact name of registrant as specified in its charter)



Nevada

 

000-52445

 

33-1133537

(State or other jurisdiction

of incorporation)

 

(Commission File Number)

 

(I.R.S. Employer

Identification No.)


433 N. Camden Dr., Beverly Hills, CA

 

90210

(Address of Principal Executive Offices)

 

(Zip Code)

Registrant's telephone number, including area code: (310) 279-5152


Clear TV Ventures, Inc.

(formerly Eco Ventures Group, Inc.)

(Former Name or Former Address, if Changed Since Last Report)


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions


¨

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)


¨

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)


¨

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))


¨

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))




CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS


This Current Report contains forward-looking statements, including, without limitation, in the sections captioned "Business," "Risk Factors," and "Management's Discussion and Analysis of Financial Condition and Result of Operations," and elsewhere.  Any and all statements contained in this Current Report that are not statements of historical fact may be deemed forward-looking statements.  Terms such as "may," "might," "would," "should," "could," "project," "estimate," "pro-forma," "predict," "potential," "strategy," "anticipate," "attempt," "develop," "plan," "help," "believe," "continue," "intend," "expect," "future," and terms of similar import (including the negative of any of the foregoing) may be intended to identify forward-looking statements.  However, not all forward-looking statements may contain one or more of these identifying terms.  Forward-looking statements in this Current Report may include, without limitation, statements regarding (i) the plans and objectives of management for future operations, (ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends, capital structure or other financial items, (iii) our future financial performance, including any such statement contained in a discussion and analysis of financial condition by management or in the results of operations included pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"), (iv) our beliefs regarding potential clinical and other health benefits of our PetLife products, and (v) the assumptions underlying or relating to any statement described in points (i), (ii), (iii) or (iv) above.


The forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances and may not be realized because they are based upon our current projections, plans, objectives, beliefs, expectations, estimates and assumptions and are subject to a number of risks and uncertainties and other influences, many of which we have no control over.  Actual results and the timing of certain events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and uncertainties.  Factors that may influence or contribute to the inaccuracy of the forward-looking statements or cause actual results to differ materially from expected or desired results may include, without limitation, our inability to obtain adequate financing, the significant length of time and resources associated with the development of our products and related insufficient cash flows and resulting illiquidity, our inability to expand our business, significant government regulation of our business and the healthcare industry, the results of clinical studies or trials, lack of product diversification, volatility in the price of our raw materials, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and our failure to implement our business plans or strategies.  A description of some of the risks and uncertainties that could cause our actual results to differ materially from those described by the forward-looking statements in this Current Report appears in the section captioned "Risk Factors" and elsewhere in this Current Report.


Readers are cautioned not to place undue reliance on forward-looking statements because of the risks and uncertainties related to them and to the risk factors. We disclaim any obligation to update the forward-looking statements contained in this Current Report to reflect any new information or future events or circumstances or otherwise.


Readers should read this Current Report in conjunction with the discussion under the caption "Risk Factors," our financial statements and the related notes thereto in this Current Report, and other documents which we may file from time to time with the SEC.


This Current Report includes the following items on Form 8-K:

Item 1.01

Entry into a Material Definitive Agreement.

Item 2.01

Completion of Acquisition or Disposition of Assets.

Item 3.02

Unregistered Sales of Equity Securities.

Item 5.01

Changes in Control of Registrant.

Item 5.02

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Item 9.01

Financial Statements and Exhibits.


Unless the context otherwise requires or where otherwise indicated, "we," "our," "us," "our company," "the company" and similar expressions used in this Current Report refer to the Company and its consolidated subsidiaries, collectively, after giving effect to the transaction described in Item 1.01 of this Current Report.




Item 1.01.  Entry Into a Material Definitive Agreement


On June 27, 2014, Clear TV Ventures, Inc. (formerly Eco Ventures Group, Inc.) (“EVGI”) merged with and into its subsidiary, PetLife Pharmaceuticals, Inc.  Pursuant to the terms of the merger, the name of the corporation changed to PetLife Pharmaceuticals, Inc. (“PetLife” or the “Company”).  In addition, each 20 shares of EVGI were exchanged for one share of PetLife.


On April 18, 2014, EVGI entered into a Share Exchange Agreement (the “Share Exchange Agreement”) with PetLife Corporation, a Delaware corporation (“PetLife Private”) and the shareholders of PetLife Private (the “Shareholders”) for the exchange (the “Exchange”) of all of the issued and outstanding shares of PetLife Private for shares of the Company.  These shares of PetLife are being exchanged for 47,000,000 fully paid non-assessable shares of the Company or 80% of the issued and outstanding shares of the Company.


The closing of the Share Exchange Agreement was conditioned upon certain, limited customary representations and warranties as well as conditions to close such as the total issued and outstanding shares of the Company being limited to 58,000,000 issued and outstanding post-closing.


The Share Exchange Agreement closed on August 11, 2014 with the issuance of 47,000,000 shares to PetLife Private shareholders or designees.  The shares of common stock of PetLife issued in the Exchange to the PetLife Private Shareholders were not registered under the Securities Act of 1933, as amended (the "Securities Act"), or the securities laws of any state, and were in each case offered, sold and issued in reliance upon the exemption from registration provided by Section 4(2) of the Securities Act, as a transaction by an issuer not involving a public offering, and Rule 506 of Regulation D promulgated thereunder.  The Company relied on such exemptions based in part on written representations made by the PetLife Private shareholders, including representations with respect to each member's status as an accredited investor and investment intent with respect to the acquired securities. The shares of common stock issued in the Exchange to the PetLife Private Shareholders may not be offered or sold absent registration or an applicable exemption from the registration requirements of the Securities Act, and each of the certificates or instruments evidencing such shares bears a legend to that effect.


Following the closing of the Share Exchange Agreement we intend to continue the Company’s and PetLife Private’s historical businesses and proposed businesses.  Our historical business and operations will continue independently through a newly formed wholly owned subsidiary.  The Company has relocated its executive offices to those of PetLife Private at 433 N. Camden Drive, Beverly Hills, CA 90210.  The Company's new telephone number is (310) 279-5152, and its corporate website is petlife.com. The information on, or accessible through, the Company's website does not constitute part of, and is not incorporated by reference into, this Current Report.


Both our CUSIP number and our trading symbol for our common stock which trades on the OTCQB Tier of the OTC Markets, Inc. will change as a result of the name change.  The new CUSIP number is 71639B 105.  The new symbol for the Company’s common stock “PTLF”will become effective through the Financial Information Regulatory Association, Inc. (“FINRA”) twenty business days after August 12, 2014.  The symbol will be reflected as EVGID for 20 business days from August 12, 2014.


There will be no mandatory exchange of stock certificates.  Following the name change the share certificates which reflect our prior name will continue to be valid.  Certificates reflecting the new corporate name will be issued in due course as old share certificates are tendered for exchange or transfer to our transfer agent, Empire Stock Transfer, Inc., telephone 702-818-5898.


The foregoing description of the Agreement does not purport to be complete and is qualified in its entirety by the Share Exchange Agreement, as amended, a copy of which is attached to this Current Report on Form 8-K as Exhibit 10.1 which is incorporated herein by reference.


Item 2.01.  Completion of Acquisition or Disposition of Assets.


On August 11, 2014, we completed the Exchange described in Item 1.01 of this Current Report. The disclosures set forth in Item 1.01 are incorporated herein by reference.




BUSINESS


Immediately following the Exchange, the business of PetLife Private became our business as a wholly-owned subsidiary. Our historical business continues in a new subsidiary, [name].  PetLife Pharmaceuticals, Inc. (PetLife) has developed and is launching a new generation of potentiated veterinary cancer medications and nutraceuticals, based on the same patented formula “Escozine” and production processes that have been scientifically proven as an effective treatment for cancer in humans for years. Escozine (for humans) is currently sold as either a nutraceutical or prescription drug in 40 countries including the US.


Historical Company Information


We were incorporated on April 5, 2002 under the laws of the State of Nevada as “Aztek Ventures Inc.”  Effective November 13, 2007, we filed a Certificate of Amendment to our Articles of Incorporation to change our name from “Aztek Ventures Inc.” to “Genesis Uranium Corp.”  Effective April 21, 2008, we amended our Articles of Incorporation to change our name from “Genesis Uranium Corp.” to “Vault Technology Inc.” to reflect the change in our business focus beyond solely that of uranium exploration.  Effective July 10, 2009, we filed a Certificate of Amendment to our Articles of Incorporation to change our name from “Vault Technology, Inc.” to “Modern Renewable Technologies, Inc.” (“Modern”).  On May 27, 2011, Modern, merged with Eco Ventures Group, Inc., and the name of the Company was changed to Eco Ventures Group, Inc.  On July 18, 2013, the Company declared a 15-for-1 reverse stock split for all of its common and preferred stock.  On June 26, 2014, Eco Ventures Group, Inc. entered into an Agreement and Plan of Merger with its subsidiary, PetLife Pharmaceuticals, Inc., a Nevada Corporation, with PetLife Pharmaceuticals, Inc. being the surviving entity.  As part of that merger, the name of the Company was changed to PetLife Pharmaceuticals, Inc. and each 20 shares of our common stock were exchanged for one share in the surviving company.  All references herein to the number of shares outstanding and per-share amounts have been retroactively restated to reflect both the reverse stock split on July 18, 2013 and the exchange ratio in the merger with PetLife Pharmaceuticals, Inc.


Business of PetLife Pharmaceuticals, Inc.


PetLife Pharmaceuticals, Inc. (PetLife) has developed and is launching a new generation of HP (high potency) veterinary cancer medications and nutraceuticals, based on the same patented formula “Escozine” and production processes that have been scientifically proven as an effective treatment for cancer in humans for years.  Escozine (for humans) is currently sold as either a nutraceutical or prescription drug in 40 countries including the US.


Given the histology (the similarity of the cellular biology) between humans and dogs and cats and the growing body of new preclinical research (UCSD) establishing the effectiveness of Escozine for the treatment of animals, PetLife has licensed the worldwide rights to formulate, package and market a new product line, “Escozine for Pets TM .”


The Company’s products have been demonstrated as a preventative and a treatment of cancer, and to dramatically improve the quality of life, and extend the longevity of pets with cancer -- without the painful, debilitating side effects of toxic, conventional chemotherapy.


PetLife also has studied and plans to introduce an Escozine for Pets TM product line for livestock, which suffer from high rates of cancer at a cost of billions to the industry.


Summary


We have developed and are launching a new generation of high potency veterinary cancer medications and nutraceuticals, based on the same patented “Escozine” formula and its production processes that, for years, have shown scientific evidence as being effective for cancer in humans.


For humans, PetLife’s sister company, Medolife has been successfully marketing its Escozine products through direct sales in 40 countries.  Medolife has invested over $10 million in R&D in Escozine (for humans) over 10 years and amassed substantial scientific documentation, worldwide of its effectiveness.




“Escozine” has been used for years to treat humans with cancer in many countries and its positive results are backed by numerous scientific research, pre-clinical and clinical observations that confirm its safety and efficacy.  It is registered and certified for oncological treatment by the Minister of Health in the Dominican Republic, and is registered and distributed in six countries (Dominican Republic, Vietnam, Russia, Belarus, Nigeria and Kazakhstan).


At the molecular level, the cancer cells of humans, cats and dogs are quite similar.  With respected scientific research (UCSD and others) establishing Escozine as an effective potential solution for pets, we have licensed the rights to use Medolife’s patented formula and manufacturing process to launch “ Escozine for Pets ™”  -- a line of over-the-counter nutraceuticals, infused dog and cat ‘treats’ and prescription strength pharmaceuticals for pets.


PetLife’s main product, Escozine for Pets™ is a natural product containing serum derived from the Caribbean Blue Scorpion and polarized using PetLife’s patented polarization technology.  It is a nontoxic and is potentiated up to prescription drug strength levels by efficiency.


PetLife’s products are produced to the highest industry standards in a US FDA-approved manufacturing facility in southern California.


The National Cancer Institute reported that in the United States alone, nearly 6 million dogs and 6.5 million cats are diagnosed with cancer annually with dogs being 35 times and cats 40 times more likely to suffer from cancer than humans.  Sixty percent of dogs and cats over six years of age will be diagnosed with cancer.


In the United States over 92 million households own a dog or cat, representing 83.3 million dogs and 95.6 million cats.  Consumer spending on domestic companion animals in the United States alone is expected to reach over $58 billion in 2014, with over $13 billion being spent on over the counter medications.


PetLife is launching its first product -- a nutraceutical version of Escozine for Pets™ – in the fall of 2014.  A line of Escozine for Pets TM dog and cat treats is scheduled for launch in the first quarter of 2015.


Concurrently, PetLife plans to apply to the FDA in the fourth quarter of 2014 for approval of prescription strength versions for Pets, including orally and intravenously administered as well as a version for direct administration into cancerous tumors.  Although there can be no assurance the FDA will work this quickly, the Company anticipates FDA approval of its prescription strength products in the second half of 2015, and intends to roll out those products shortly thereafter.


The Company has a developed a sophisticated, multi-channel marketing strategy, to be implemented in the second half of 2014, that includes direct sales, retail, veterinarian vertical market, affiliate sales and infomercials.


Business Strategy


Initially, enter the market with an oral nutraceutical version of Escozine for Pets™ with a focus on the oncology needs of dogs and cats.

Raise capital through traditional means, including through private placement of securities, public offerings or bank financings.

Apply for FDA approval of the Caribbean Blue Scorpion animal pharmaceutical drug, Escozine for Pets GNP-1, for cancer treatment, a prescription strength oral pharmaceutical as well as a concentrated intravenous and injectable version for direct administration to a tumor.

Concurrently develop edible dog and cat treats that are infused with the Escozine active ingredients that deliver preventative benefits for both dogs and cats.

Develop a line of nutraceuticals and drugs in the second half of 2015 for livestock, based on the same molecule and patented production process to prevent disease, to lower the industry’s reliance on antibiotics, and to improve the quality and confidence in the livestock products sold around the world.




The Company’s Escozine Product


Escozine™ was originally developed and commercialized by Medolife, Corp. in 2007.  Until 2007, this natural medicine has only been available in Cuba, where it is known as Escozul, or its more diluted homeopathic version called Vidatox.  Medolife currently holds the exclusive patent license, (United States patent # 8,097,284 B2) of the bioactive peptide and polarization technology used to make the Polarized Dilute Blue Scorpion Venom.  Escozine™, is registered and certified for oncological treatment by the Minister of Health in the Dominican Republic.  Escozine™ is currently registered and distributed in six countries (Dominican Republic, Vietnam, Russia, Belarus, Nigeria and Kazakhstan).


Studies show that Medolife’s US Pharmaceutical Corporations’ patented polarization technique (US Patent # 8097284 B2) increases the delivery of the scorpion venom into cancer cells which amplifies the effectiveness of Escozine™ dramatically compared to Cuban products Escozul or Vidatox.  PetLife’s Chief Executive officer, Dr. Mikaelian, is currently the only scientist who has completed all research and the development process and has attained the legal registration to commercialize the Blue Scorpion venom based product under the name of Escozine.  The product, Escozul, is not produced or sold by Medolife or PetLife and neither Medolife nor PetLife rely on this product in any way.  Medolife has its own independent source of Blue Scorpion venom in the Dominican Republic and has established the world’s first Scorpion reservation which is 50,000 square meters and can produce millions of doses to meet global demand.  Products are currently sold direct, through online marketing to over 40 countries, as well as to six countries where the product has been registered (Dominican Republic, Vietnam, Russia, Belarus, Nigeria and Kazakhstan).  In 2014, Medolife granted an exclusive global license for production, marketing and sales to PetLife, for all applications of Escozine for Pets, including the nutraceutical and FDA approved versions.  


Escozine™ serum has demonstrated promising results in human preclinical studies in 2012 at UCSD Moores Cancer Center, as well as human clinical observations; results from UCSD also showed that Escozine had significant synergy with traditional chemotherapy agents cyclophosphamide, Fludarabine, Etoposide and others.  Many Escozine users have combined the product with chemotherapy, radiation, hormone therapy and other conventional treatments with positive results.  In 2007, Medolife collaborated with Atheris Laboratory in Switzerland, one of the world leaders in the study and analysis of crude venoms, to confirm that the venom of Rhopalurus Junceus from Cuba and Rhopalurus Princeps from Dominican Republic both share similar properties and have similar mechanisms of action in cancer cells.


Polarized Dilute Blue Scorpion Venom solution has proven to lead to more apoptosis (cancer cell death) in humans and animals, in comparison to non-polarized Dilute Blue Scorpion Venom solution.  Additionally, polarized Dilute Blue Scorpion Venom solution can be used with gold nanoparticles as an intermediary agent to increase the targeting and binding preferences of Polarized Dilute Blue Scorpion Venom solution with abnormal or malignant cells in humans as well as in animals.  The inclusion of gold nanoparticles, as the intermediary agent for the drug version further enhances the targeting and binding preferences of the Polarized Dilute Blue Scorpion Venom solution with abnormal or malignant cells in humans as well as animals.


One component of PetLife’s licensed patent is for the process of polarizing the dilute Blue Scorpion venom; the patented technology involves the circulation of the dilute solution past a series of electromagnets, which are generating resonating field with the Scorpion Venom therapeutic components, such as small molecular peptide, chlorotoxin (CLTX).  The benefits of ingesting polarized Escozine dilute scorpion venom solution and its main ingredient are well documented through the clinical observations of well-known scientists in this field like, Dr. Omran, Dr. Stöcklin, Dr. Philippe Favrea as well as Dr. Mikaelian and Dr. Ramon Feliz and include:


Reduces pain.

Enhances the recipient’s immune-system.

Reduces cancerous cell multiplication.

Inhibits new blood vessels formation form pre-existing cancerous cells. (Angiogenesis)

Improves quality of sleep.

Reduces inflammation.

Dramatically reduces the painful side-effects of chemotherapy and radiation treatment.

Improves appetite




From statements in the patent document, polarized blue scorpion venom delivers an array of health benefits.  According to extensive research contained in the 2012 UCSD Moore’s Cancer Center report, cancer cells treated with Escozine showed more apoptosis than many traditional chemotherapy agents.  In studies by oncologists Dr Ramon Feliz and  Dr. Vargas  as well as in other studies, patients administered with polarized blue scorpion serum solution frequently experienced the following health benefits: improved quality of life, increased survival rate, and tumor remission.  Many patients who have used polarized blue scorpion venom in their treatment have experienced different degrees of these stated benefits.  The degree of benefits of any particular patient is impacted by the patient’s stage of cancer, genetic issues, condition of vital organs, continued exposure to environmental toxicity, lifestyle choices and other factors.


Dr. Mikaelian further determined through research that the cellular reproduction challenges of animal cancers are similar or closely mirror those occurring in human cancers.  His early tests on animals (pets and livestock) using polarized Dilute Scorpion Serum solution suggest that they will experience similar positive health related benefits.


PetLife will initially develop dedicated cancer preventative products, such as animal treats.  These products are designed to prolong pets’ lives when taken consistently.  The Company anticipates this will drive sales for PetLife as clients adopt these types of products as part of their pet’s normal daily diets.  Part of PetLife’s sales and marketing framework is to not only sell the products to animals post cancer diagnosis, but to educate owners on cancer and autoimmune prevention.  PetLife’s preventative animal treats, for example, are an excellent way for pet owners to promote lasting health and viability for their companions.


PetLife anticipates developing the following products for the cancer preventative products:


Escotreat – a natural pet treat preventative

Escotab – a natural daily pet preventative tablet

Zine Pet Foods –natural preventative foods


Escozine for Pets has a universal effect on different cancer types.  With inexpensive modifications, PetLife can create cancer specific products that may increase sales.  The following are the top veterinary cancer types that PetLife intends to target:


Lymphoma or Lymph sarcoma

Hemangiosarcoma

Osteosarcoma

Mast Cell Tumor

Melanoma

Squamous Cell Carcinoma

Mammary Carcinoma

Apocrine Gland Carcinoma (Anal Sac)

Transitional Cell Carcinoma

Soft Tissue Sarcoma

Lymphoma

Squamous carcinoma

Fibrosarcoma

Lung tumors

Brain tumors

Nasal tumors

Liver tumors


When surgery is difficult to perform, PetLife has designed three products for differentiated intake protocols for home and veterinary usage.


Oral / Rectal - Home oral and rectal administration of the Escozine for Pets liquid makes the animal easy to treat.  The solution is colorless and odorless and can be administered through a droplet or enema.  This is an effective tool which clients can use in the convenience of their home.



Patch - A patch can be used at home and positioned in the area of the tumor for effective, targeted treatment.

Injectable - The injectable version can be used by veterinarians to directly inject the product into the tumor for effective, targeted high dose treatments. This will increase sales with vets who will have an effective in clinic, targeted product will require clients to bring their pets into the vet clinic for treatment.


PetLife, through the work of its analytical scientists, has identified a diversity of diseases that it believes will respond positively from treatments with the Escozine for Pets™ nutraceuticals and drugs.  The diseases below illustrate those areas of potential expansion beyond the current focus on veterinary oncology related illnesses.  The expansion of the application of PetLife’s products and technical knowledge into other health related areas will require the addition of skilled research scientists and pharmacological experts.  PetLife will initially develop the new PetLife products with the use of Medolife’s research and development expertise.  PetLife will expand its market reach and increase its revenue by treating other diseases.


PetLife intends to also develop products for pets in the following areas:


Arthritis:  Arthritis (or osteoarthritis) is a slowly progressive, degenerative disease of the joints for which there is no cure.  However, Escozine for Pets can help to prevent, delay, and manage arthritis in dogs or cats.  Arthritis affects 1 in 5 dogs over the age of 7 and over 90% of geriatric cats have arthritis; currently 12 million cats have arthritis.


Hepatitis:  As with humans, Hepatitis in dogs and cats affects the liver.  This contagious disease includes symptoms such as fever, vomiting and diarrhea accompanied by abdominal pain.  Furthermore, Hepatitis may lead to kidney damage.  Approximately, 12% of dogs and 40% of cats get Hepatitis.


Lyme disease:  Lyme disease is a dangerous bacterial disease that can cause irreversible damage to a companion animal’s health.  About 5% of dogs contract Lyme disease while the statistics for cats is nominal.


The anticipated products in development in these areas are:


Escozine for Pets™ Arthritis

Escozine for Pets™ Hepatitis

Escozine for Pets™ Lyme


Scientific Research on Escozine™


In 2012, UCSD (University of California San Diego, Moores Cancer Center, together with Medolife Corp.) conducted research using polarized dilute Blue Scorpion venom utilizing the Mikaelian patented process # US 8097284 B2.  The results demonstrated up to 95% apoptotic (programmed cell death) effect in a variety of cancer cell lines incubated for 48 hours, and showed a binding preference to cancer cells only while not affecting normal cells.  Additionally, the study showed a synergistic effect with traditional chemotherapy treatments.  Research anticipates that PetLife’s Escozine for Pets™ will also extend the life of pets suffering from cancer and improve their quality of life.


PetLife’s main product, Escozine for Pets™ is a natural product containing serum derived from the Caribbean Blue Scorpion and polarized using PetLife’s patented polarization technology.  PetLife’s Escozine for Pets™ is nontoxic and is potentiated up to prescription drug strength levels.


Global Market for Escozine and the Company’s Products


The global veterinary pharmaceutical industry is composed of various veterinary health products including biological, veterinary pharmaceuticals and medicated food additives.  Over the past few years, the range of animal health products has diversified, currently encompassing metabolic drugs, reproductive aids, anti-ineffectives, feed additives, imaging diagnostics, vaccines, parasite control, and topical solutions.  Veterinary products have emerged



for treating chronic diseases such as cancer, osteoarthritis and cardiovascular disease.  Pet owners, more than ever before, are spending a larger proportion of their income to take care of their pets’ health.


In the future, the global market for pet health products is expected to grow by an average of 4 - 6% annually and become more specialized.  The major drivers will be: (1) the continued strengthening of the bond between owners and their animal companions, (2) increasing companion animal owner awareness and willingness to pay for care, (3) increasing occurrence of cancer in dogs and cats than people while only a fraction are treated because of prohibitive costs, (4) offering an FDA drug at competitive prices, and potentially more effective, as an incentive for more pet owners to treat their pets and extend their duration and quality of life.  Companion animals have come to play an important part in the lives of many people. Unsurprisingly the bond between companion animals and people continues to strengthen in parallel to the market for products that contribute significantly to the health and well-being of these animals, such as the products offered by PetLife.


The current focus of the Company’s market is veterinary oncology, a branch of veterinary medicine whose emphasis is dealing with cancer diagnosis and treatment in animals, especially companion animals.  Over the years, the number of animals dying of cancer has increased.  For example, approximately 45% of dogs aged ten years and above die of cancer.  Part of PetLife’s product expansion will include an injectable version that will focus on decreasing and eliminating tumors that are accessible to direct injection


PetLife realizes the parallels between animals and their owners regarding certain conditions, such as poor diet, and its consequences.  Overall, the companion animal segment is considered to be the health segment that parallels the human pharmaceutical sector. Many of the innovations in human medicine, at least in terms of new medications, are subsequently adapted and tailored to suit companion animals, like Escozine for Pets™.  It is therefore no surprise that Escozine for Pets’ studies have paralleled the Escozine™ for humans’ studies.


The global animal health market is consolidated with the top ten players controlling the majority share of the market.  For many years the largest players in the companion animal market have been Merial and Zoetis (a subsidiary of Pfizer).  However, the market has seen considerable consolidation mainly through acquisitions and mergers.  Proposed mergers and acquisitions are monitored very carefully by governments around the world (such as the Directorate General for Economic and Financial Affairs in the European Union and the United States Federal Trade Commission) to protect the consumer from reduced competition, price increases, and reduced innovation.


While the U.S. represents the biggest regional market for animal medication, Asia-Pacific region represents the fastest growing market for pet medication with annual dollar sales in the region growing at an annual average of 10.5%.  This can be attributed to factors such as increasing income, improvement in per capita consumption per animal, improved living standards, as well as increased pet populations in various regions all over the world.  About half of Brazilian households have a dog, more than any other country, according to data tracker Euromonitor, and pet food sales there rose 10 percent to $5.6 billion last year, trailing only the U.S. and U.K. in the $71 billion worldwide market.


Despite remaining challenges in the overall economy, the pet industry has remained unshaken and has been less affected by the recent global recession than other retail sectors.  Over the past years, the United States and the United Kingdom have been the leaders in the pet industry.  However, today there are a number of other countries that are coming out as players in the global pet industry.  The trend in world pet industry has increased tremendously, which is a clear indication of the growing market for veterinary oncology services.


Market in the United States


The veterinary oncology market in the United States is expected to grow mainly due to an increase in the pet population in the United States.  People’s attitude towards companion animals has changed, as most pet owners now treat their pets as family members.  In a report by Global Industry Analysts, Animal Medication: A Global Strategic Business Report, the authors indicate that animal care often mirrors the trends in human health care. Diagnosis and disease monitoring in veterinary medicine, particularly for companion animals, has also followed trends in human medicine. Diagnostic imaging techniques, such as ultrasonography, computed tomography (CT), and magnetic resonance imaging (MRI), have become commonplace and many veterinary practices have in-house analyzers for clinical chemistry and hematology, as well as rapid patient-side tests, e.g., for infectious agents.  



The National Cancer Institute reported that nearly six million dogs in the United States alone are diagnosed with cancer annually, with dogs being 35 times more likely to suffer from cancer than humans.  Over six years of age, sixty percent of America’s 83.3 million dogs and 95.6 million cats will be diagnosed with cancer.  Unfortunately, only an estimated 10% of those diagnosed receive treatment.  PetLife understands that 90% of dogs and cats with cancer go untreated because of unrealistically high costs associated with treatments as well as the dramatic suffering typical of treating pets with toxic, conventional chemotherapy


Marketing Plan


PetLife will deliver its nutraceutical and prescription strength medicines to the enormous population of untreated animals by making the product affordable and convenient in both the home and veterinary setting.  PetLife will also capitalize on the increased willingness of pet owners to spend more on their animals’ preventative health, and of veterinarians to meet that demand as key drivers of this market.  PetLife will also dedicate their marketing efforts to include educating the public as to the risk their companion animal has at developing cancer.  The Company will emphasize the importance on pet owners being proactive and taking the necessary steps to protect their animal.  The Company will offer Escozine for Pets as the preventative solution.


Currently, apart from surgery which carries its own risks for older pets, the preponderance of treatment for dogs and cats with cancer is simply the same, drastically expensive (most pets do not have medical insurance), toxic chemotherapy drugs developed for humans -- scaled down in dosage by the pet’s weight -- with many of the same side effects such as nausea, diarrhea, lost appetite, cachexia (“wasting” loss of muscle and fat tissues) headache, hair loss, liver and kidney toxicity and susceptibility to opportune infections.


Direct Sales


PetLife has lined up key team members to execute a traditional, multichannel marketing campaign.  This campaign, composed of the traditional five “P” marketing mix will include:


Product – PetLife will capitalize on the proprietary nature of their primary product offering, Escozine for Pets™.  PetLife will sell Escozine for Pets™ to veterinarians using multiple respected veterinarian centers of influence to promote the product.  PetLife will also sell directly to pet owners through online and brick and mortar establishments; this will be achieved using a well connected sales force to market to both distributors and direct to retail outlets.

Physical attributes – a newly redesigned bottle has been approved.

Place or distribution – the Company will configure its corporate structure to accommodate the most efficient global supply chain, production and distribution through regional sales centers.  PetLife representatives will manage the supply chain, local final production (as required) and distribution.

Promotion – direct to vet, direct to consumer, direct to wholesaler; there will also be trade shows, direct vet outreach and online webinars.  PetLife will also implement an aggressive online marketing campaign to drive sales in the United States and key international markets using:

(i)

DOSEP Campaign: DOSEP (Direct Organic Search Engine Optimization) is a groundbreaking online awareness campaign and technology that will push PetLife’s web presence to the top of Google organic search results for targeted search keywords determined by PetLife management.

(ii)

Multi-Touch Facebook Campaign: The retained Marketing Company will execute a targeted multi-touch Facebook advertising campaign that will generate major social awareness (and resulting online sales) of Vet Oncology products.  The marketing messages will appear directly in the Facebook newsfeeds of specific demographic groups who additionally have expressed personal or professional interest in cancer treatment, based on research and targeting of the specific interests contained in their Facebook profiles.

(iii)

Scientifically-Optimized Banner Ad Campaign: The Marketing Company will conduct research for optimal placement, and perform continuous split testing of ads to quickly determine “winners” and then further refine campaigns to determine the optimal combination of performance metrics to justify increasing ad budget spend for top-performing banner campaigns.

Media – the Company will engage a top notch boutique public relations firm to generate media coverage for its products in general news, family, pet and veterinarian publications, e-zines, videos and the blogosphere to communicate Escozine for Pets™ features and benefits to consumers.



The online strategic marketing campaigns will repeatedly “local-launch” PetLife into specific metro markets while concurrently building PetLife’s overall brand and marketing presence globally.  Repeating the online marketing campaign in each additional targeted metro market will not only localize and establish the PetLife’s brand and products, each event will also catalyze PetLife’s local and nationwide Google search rankings via DOSEP, Multi-Touch Facebook and Scientifically-Optimized Banner Ads, producing both short- and long-term online sales growth, and firmly establish PetLife as a market leader.


Multi-level Marketing


PetLife has partnered with a multi-level marketing (MLM) platform in order to drive sales.  This MLM partner will utilize a sales force, who will be compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit.  This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation.  Independent distributors develop their organizations by either building an active consumer network, who buy direct from the company, or by recruiting a downline of independent distributors who also build a consumer network base, thereby expanding the overall organization.  Essentially, salesmen become independent distributors.  They operate as contractors.  PetLife sees three major benefits from the use of multi-level marketing:  (1) PetLife will develop a large sales force without the expense of full time employees, (2) PetLife will experience a decrease in direct sale and marketing costs, and (3) PetLife’s distributors generally work very hard to improve their income, which in turn generates more revenue for PetLife.


Direct Response: Infomercials


This year an estimated $150 billion dollars in product sales will be generated by infomercials.  Specifically, over $1.5 billion will be spent on pet-related purchases through infomercials.  Research has shown that retail sales driven by infomercials all range from two to 15 times the infomercial sales.  More and more major brands are integrating infomercials into their marketing mix.  Infomercials share the product story and benefits with millions of additional prospects at a cost per lead or cost per order that usually matches or beats other direct marketing channels such as direct mail or print ads.


PetLife will partner with a well-known household name from Hollywood and a well-respected veterinarian to film differentiated 2 to 30 minute infomercials on Escozine for Pets™.  PetLife anticipates the infomercial will:


Reach millions of new customers and present a complete product story.

Enhance, support, and fill in where other advertising avenues, particularly spot television, leaves off.

Generate qualified leads.

Reduce advertising costs per order and avoid print and mailing costs.

Rapidly and cost-effectively introduce a new product or revive an under-marketed but potentially profitable product.


PetLife intends to capitalize on the lucrative channels of distribution available to an infomercial marketer.  Only one out of every 100 consumers watching an infomercial actively calls an 800 number and purchases the product immediately.  Therefore, the retail channel provides a means for the other 99 individuals - who may have been primed by the infomercial - to buy the product.


One-step infomercials are commonly utilized for products previously unable to get retail shelf space in order to gain retailers attention and establish instant distribution.  For example, PetLife can inform a retailer that more than a million consumers ordered their product directly from their television ads and thousands of others called for more information.  These kinds of figures are meant to grab the attention of brick and mortar retailers, who then purchase and showcase infomercial products realizing that "as seen on TV" are big sellers at retail.




Competition

For most of the products the Company offers there are a number of competitors, several of which are publically traded where they not only manufacture and produce their own products but also have established distribution and sales networks and participate in large group purchasing organizations within the medical industry.  As mature companies, they also have extensive legacy systems and expensive administrative and sales commission cost structures. In addition, there are independent distributorships of pet medications primarily focused on limited geographic markets and products located across the United States.

Key among the Company’s competitors are:

·

Zoetis, Inc.: the world's largest producer medicine and vaccinations for pets and livestock.  Zoetis is engaged in the discovery, development, manufacture and commercialization of animal health medicines and vaccines, with a focus on both livestock and companion animals.  It offers a diversified product portfolio, including vaccines, parasiticides, anti-infectives, medicated feed additives and other pharmaceuticals, for both livestock and companion animal customers.

·

Merial, Inc.:  Sanofi Pasteur is a worldwide leader in the vaccine industry.  Its net sales amounted to 3,716 million in 2013, with leading vaccines in five areas: pediatric vaccines, influenza vaccines, adult and adolescent booster vaccines, meningitis vaccines, and travel and endemic vaccines.  The company’s Animal Health activity is carried out through Merial, one of the world's leading animal healthcare companies, dedicated to the research, development, manufacture and delivery of innovative pharmaceuticals and vaccines used by veterinarians, farmers and pet owners and providing a comprehensive line of products to enhance the health, well-being and performance of a wide range of production and companion animals.

·

Virbac Sa:  Virbac SA develops, manufactures, and sells vaccines and medicines to prevent and treat pathologies for companion and food-producing animals in France, the rest of Europe, North America, Latin America, Africa, the Middle East, Asia, and the Pacific region. The company’s products are comprised of a multitude of products in the animal health sector.

·

Dechra Pharmaceuticals Plc:  Dechra Pharmaceuticals PLC is engaged in the development, manufacture, distribution, sale, and marketing of veterinary pharmaceuticals worldwide.  It markets and sells licensed branded pharmaceuticals and specialist pet foods to the veterinary professionals in Europe, as well as manufactures products for third party customers.  The company also markets and sells a range of endocrine, ophthalmic, dermatological, and equine products in North America.  In addition, it develops and licenses its branded veterinary product portfolio of novel and generic pharmaceuticals, and specialist pet diets.

Intellectual Property

PetLife’s initial licensed patent addresses the activities associated with the “polarization” of the scorpion venom solution in order to enhance the targeted delivery to the specific cancerous cells in the dogs and cats.  Additional continuation patents will be prepared that more aggressively address the efficacy of the Polarized Blue Scorpion venom for pets and livestock.  The next continuation of the patent is Escozine for Pets GNP-1™, which is the drug version and will be the polarization of gold nanoparticles in combination with Blue Scorpion Venom.  The sister company, Medolife has already engaged a group of intellectual property professionals (Hankin Patent Law) specifically skilled in the bio-pharmaceutical areas associated with the Escozine for Pets™ product.

PetLife intends to establish qualified distribution arrangements in strategic countries within 12 months of starting US nutraceutical distribution.  The procedural activities associated with the introduction of Escozine for Pets™ as an accepted nutraceutical and drug in a foreign country can be technically demanding.  Achieving the desired expansion of the company’s international licensing campaign will require the addition of staff including international legal experts, processing personnel and operationally focused digital support systems.



Regulatory Issues

There are worldwide, national, state and local rules, regulations and statutes that may impact the Company's ability to fully implement our strategic plan.  The sale of animal health products is governed by the laws and regulations specific to each country in which we sell our products.  To maintain compliance with these regulatory requirements, we have established processes, systems and dedicated resources with involvement from product concept to launch and maintenance in the market.  In the majority of our markets, the relevant animal health authority is separate from those governing human medicinal products.

United States

The regulatory body that is responsible for the regulation of animal health pharmaceuticals in the United States is the Center for Veterinary Medicine (CVM), housed within the United States Food and Drug Administration (FDA).  All manufacturers of animal health pharmaceuticals must show their products to be safe, effective and produced by a consistent method of manufacture as defined under the Federal Food, Drug and Cosmetic Act.  Post-approval monitoring of products is required by law, with reports being provided to the CVM's Surveillance and Compliance group.  Reports of product quality defects, adverse events or unexpected results are produced in accordance with the law.  Additionally, we are required to submit all new information for a product, regardless of the source.

The regulatory body in the United States for veterinary vaccines is the United States Department of Agriculture (USDA).  The USDA's Center for Veterinary Biologics is responsible for the regulation of animal health vaccines, including immunotherapeutics.  All manufacturers of animal health biologicals must show their products to be pure, safe, effective and produced by a consistent method of manufacture as defined under the Virus Serum Toxin Act.  Post-approval monitoring of products is required.  Reports of product quality defects, adverse events or unexpected results are produced in accordance with the agency requirements.

Outside of the United States

Country-specific regulatory laws have provisions that include requirements for certain labeling, safety, efficacy and manufacturers' quality control procedures (to assure the consistency of the products), as well as company records and reports. With the exception of the European Union, most other countries' regulatory agencies will generally refer to the FDA, USDA, EU and other international animal health entities, including the World Organization for Animal Health, Codex Alimentarius, in establishing standards and regulations for veterinary pharmaceuticals and vaccines.

Employees

Currently, we have 11 employees, of which three are executive officers.  We have good relationships with our employees and do not anticipate issues relative to our employees.

Properties

We presently lease our principal executive offices, located at 433 N. Camden Dr., Beverly Hills, CA 90210.  We believe that our present business property is adequate and suitable to meet our needs until we consummate a business combination.

The PetLife Scorpion Reservation is located in a remote hill area approximately 4 hours driving time from Santo Domingo, the capital of the Dominican Republic.  The farm includes approximately 50,000 square meters (12 acres) of land of which 60% is usable for scorpion habitat.  PetLife currently has access to 41,500 scorpions with the potential post funding capacity for up to one million scorpions.  PetLife can currently produce 500,000 units of Escozine for Pets per month.

Strategically, Medolife is looking to increase the size of its Scorpion Reservation in order to allow for a reduction in the scorpion density per population unit as well as build an onsite state of the art laboratory which will also house



the scorpion milking center and interior scorpion breeding and habitat to provide production insurance against unanticipated weather / environmental catastrophes.  The reservation will be managed by PetLife specialists including handlers, milkers, biologists and reservation managers.

The sister company, Medolife, has an alliance with Laboratório de Artrópodes, Instituto Butantan in Sao Paolo, Brazil.  Instituto Butanan are experts in the maintenance and breeding of Scorpions.  They have 20 years of experience and are willing to share their experience and methodology of Scorpion maintenance and breeding with PetLife.  They have been using the Scorpion venom effectively for the production of a Scorpion antidote medication.  PetLife will implement their 20 years of experience to ensure an efficient scorpion maintenance and breeding operation.

PetLife also anticipates working with global venom research leaders such as Venomics (a French Government funded research group of companies from five European Union countries) and Venomtech (Specialists in Venom technology) in France, to ensure the latest research is utilized to ensure the most effective results from PetLife’s products.  PetLife will also utilize the results and benefits from other venom based research and approved products; for example, the FDA approved scorpion antidote, Anascorp.

Legal Proceedings


We are not currently a party in any legal proceeding or governmental regulatory proceeding nor are we currently aware of any pending or potential legal proceeding or governmental regulatory proceeding proposed to be initiated against us.



RISK FACTORS


Our business and an investment in our securities are subject to a variety of risks.  The following risk factors describe some of the most significant events, facts or circumstances that could have a material adverse effect upon our business, financial condition, results of operations, ability to implement our business plan and the market price for our securities.  Many of these events are outside of our control.  If any of these risks actually occurs, our business, financial condition or results of operations may be materially adversely affected.  In such case, the trading price of our common stock could decline and investors in our common stock could lose all or part of their investment.


Risks Related to our Business


Our Escozine for Pets product has not been approved by the FDA.


U.S. pet owners may be hesitant to consider Escozine for Pets™ for treating cancer without FDA approval. Alternative cancer treatments are not well-accepted in the U.S.  The Company will need to educate and change the mindset of those who normally would not seek medicinal alternatives for themselves or for their pets for us to be successful.  Obtaining approval for our products will be a lengthy and very costly process, the success of which cannot be assured.


Our Brand is not well known in the United States .


Marketing Escozine for Pets’ products will require the Company to establish branding reputation of credibility.  U.S. pet owners and veterinarians must become familiar with the products.  Due to lack of brand recognition, significant advertising budgets will be required to market and promote products in the U.S.  Additional costs are required for a team of experts to seek approval of the PetLife products in foreign markets.  The brand initially may not be able to position itself on price, within the natural remedies markets.  While the product is less costly than chemotherapy treatments, it may still not be reasonably priced for entry in some markets.




We will require approve for the Products in Numerous Countries.


Even though Medolife products have been approved for sale in six countries, our PetLife products may not be approved.  If it is not approved in the countries selected to market and promote the products, PetLife will need to consider secondary markets, which may have limited sales potential.  In addition, many chemotherapy drugs used by veterinarians today are used as “off label” treatments with no FDA approval for veterinary use, regardless of successful use in treating humans.  Veterinarians who have had success with these drugs may be hesitant to try something new or more natural in treating pet cancers.


We are highly dependent on the continued availability of our scorpion farm facilities and would be harmed if they were unavailable for any prolonged period of time.


Any failure in the physical infrastructure of our scorpion farm facilities or services could lead to significant costs and disruptions that could reduce our revenues and harm our business reputation and financial results.  We are highly reliant on our Dominican Republic facilities.  Any natural or man-made event that impacts our ability to utilize these facilities could have a significant impact on our operating results, reputation and ability to continue operations.  Our ability to rebuild facilities would take a considerable amount of time and expense and cause a significant disruption in service to our customers.


Though PetLife sister company, Medolife, is working with venom experts from the Instituto Butantan, São Paulo, Brazil, in applying their methods and experience and knowhow to manage and grow a large population of scorpions necessary to make sufficient amounts of the product; demand for the venom may increase, particularly if nutraceutical or pharmaceutical companies decide they want to enter the market.  This could decrease the availability of scorpion venom which would result in price increases for PetLife.


We are not currently profitable and we will need to raise additional funds in the future; however, additional funds may not be available on acceptable terms, or at all.


We have substantial operating expenses associated with the sales and marketing of our products. The sales and marketing expenses are anticipated to be funded from operating cash flow and from potential financing transactions.  There can be no assurance that we will have sufficient access to liquidity or cash flow to meet our operating expenses and other obligations.  If we do not increase our revenue or reduce our expenses, we will need to raise additional capital, which would result in dilution to our stockholders, or seek additional loans.  The incurrence of indebtedness would result in increased debt service obligations and could require us to agree to operating and financial covenants that would restrict our operations.  Financing may not be available in amounts or on terms acceptable to us, if at all.  Any failure by us to raise additional funds on terms favorable to us, or at all, could result in our inability to pay our expenses as they come due, limit our ability to expand our business operations, and harm our overall business prospects.


We may not be able to raise capital or, if we can, it may not be on favorable terms.  We may seek to raise additional capital through public or private equity financings, partnerships, joint ventures, dispositions of assets, debt financings or restructurings, bank borrowings or other sources.  To obtain additional funding, we may need to enter into arrangements that require us to relinquish rights to certain technologies, products and/or potential markets.  If adequate funds are not otherwise available, we would be forced to curtail operations significantly, including reducing our sales and marketing expenses which could negatively impact product sales and we could even be forced to cease operations, liquidate our assets and possibly even seek bankruptcy protection.


We operate in a highly regulated environment, and any legal or regulatory action could be time-consuming and costly.


If we fail to comply with all applicable laws, standards and regulations, action by the FDA or other regulatory agencies could result in significant restrictions, including restrictions on the marketing or use of our products or the withdrawal of products from the market.  Any such restrictions or withdrawals could materially affect our business and operations. In addition, governmental authorities could impose fines, seize our inventory of products, or force us to recall any product already in the market if we fail to comply with governmental regulations.




Competitive products exist and more will be developed, and we may not be able to successfully compete because we are smaller and have fewer financial resources.


Our business is in a very competitive and evolving field.  Rapid new developments in this field have occurred over the past few years, and are expected to continue to occur.  Other companies already have competing products available or may develop products to compete with ours.  Many of these products have short regulatory timeframes and our competitors, many with more substantial development resources, may be able to develop competing products that are equal to or better than ours.  This may make our products obsolete or undesirable by comparison and reduce our revenue.  Our success will depend, in large part, on our ability to maintain a competitive position concerning our intellectual property, and to develop new technologies and new applications for our technologies.  Many of our competitors have substantially greater financial and technical resources, as well as greater production and marketing capabilities, and our ability to compete remains uncertain.


We will need to continue to innovate and develop new products to be desirable to our customers.


The markets for our products and services are characterized by rapid technological change, frequent new introductions, changes in customers' demands and evolving industry standards.  Accordingly, we will need to continue to innovate and develop additional products.  These efforts can be costly, subject to long development and regulatory delays and may not result in products approved for sale.  These costs may hurt operating results and may require additional capital.  If additional capital is not available, we may be forced to curtail development activities.  In addition, any failure on our behalf to react to changing market conditions could create an opportunity for other market participants to capture a critical share of the market within a short period of time.


Our success will depend on our ability to engage and retain qualified technical personnel who are difficult to attract.


Our success will depend on our ability to attract and retain qualified technical personnel to assist in research and development, testing, product implementation, low-scale production and technical support.  The demand for such personnel is high and the supply of qualified technical personnel is limited.  A significant increase in the wages paid by competing employers could result in a reduction of our technical work force and increases in the wage rates that we must pay or both.  If either of these events were to occur, our cost structure could increase and our growth potential could be impaired.


Loss of key members of our management who we need to succeed could adversely affect our business.


We are highly dependent on the services of key members of our management team, and the loss of any of their services could have an adverse effect on our future operations.  We do not currently maintain key-man life insurance policies insuring the life of any member of our management team.


We will be required to invest in facilities and equipment on a continuing basis, which will put pressure on us to finance these investments.


We have invested, and intend to continue to invest, in facilities and state-of-the-art equipment in order to increase, expand or update our capabilities and facilities.  Changes in technology or sales growth beyond currently established production capabilities, which we anticipate, will require further investment.  However, there can be no assurance that we will generate sufficient funds from operations to maintain our existing facilities and equipment or to finance any required capital investments or that other sources of funding will be available.  Additionally, there can be no guarantee that any future expansion will not negatively affect earnings.


Future revenue will depend on our ability to increase sales.


We intend to sell our products through numerous means, including direct sales by our employees, through infomercials and through a multi-level marketing program.  We have and will continue to incur increased sales and marketing expenses in building and expanding our sales force, and there can be no assurance that we will generate increased sales as a result of this effort.




Our operating results will be harmed if we are unable to effectively manage and sustain our future growth.


We might not be able to manage our future growth efficiently or profitably.  Our business is unproven on a large scale and actual revenue and operating margins, or revenue and margin growth, may be less than expected.  If we are unable to scale our production capabilities efficiently, we may fail to achieve expected operating margins, which would have a material and adverse effect on our operating results.  Growth may also stress our ability to adequately manage our operations, quality of products, safety and regulatory compliance.  In order to grow, we may be required to obtain additional financing, which may increase our indebtedness or result in dilution to our stockholders. Further, there can be no assurance that we would be able to obtain any additional financing.


Our success depends on our ability to avoid infringing on the intellectual property rights of third parties which could expose us to litigation or commercially unfavorable licensing arrangements.


Our commercial success depends in part on our ability to avoid infringing patents and proprietary rights of third parties.  Third parties may accuse us of employing their proprietary technology in our products, or in the materials or processes used to research or develop our products, without authorization.  Any legal action against us claiming damages and/or seeking to stop our commercial activities relating to the affected products, materials and processes could, in addition to subjecting us to potential liability for damages, require us to obtain a license to continue to utilize the affected materials or processes or to manufacture or market the affected products.  We cannot predict whether we would prevail in any of these actions or whether any license required under any of these patents would be made available on commercially reasonable terms, if at all.  If we are unable to obtain such a license, we may be unable to continue to utilize the affected materials or processes or manufacture or market the affected products or we may be obligated by a court to pay substantial royalties and/or other damages to the patent holder.  Even if we are able to obtain such a license, the terms of such a license could substantially reduce the commercial value of the affected product or products and impair our prospects for profitability.  Accordingly, we cannot predict whether or to what extent the commercial value of the affected product or products or our prospects for profitability may be harmed as a result of any of the liabilities discussed above.  Furthermore, infringement and other intellectual property claims, with or without merit, can be expensive and time-consuming to litigate and can divert management's attention from our core business.  We may be unable to obtain and enforce intellectual property rights to adequately protect our products and related intellectual property.


Our business will become subject to continuing regulatory compliance by the FDA and other authorities which is costly and could result in delays in the commercialization of our products.


Upon completion of the FDA process for our approved drug Escozine for Pets product, we will become subject to extensive regulation by the FDA and potentially other federal governmental agencies and, in some jurisdictions, by state and foreign governmental authorities.  These regulations govern the introduction of new pharmaceuticals even for pets, the observance of certain standards with respect to the design, manufacture, testing, labeling, promotion and sales of the pharmaceuticals, the maintenance of certain records, the ability to track devices, the reporting of potential problems, and other matters.


Future revenue will depend on our ability to develop new sales channels and there can be no assurance that these efforts will result in significant revenues.


We are heavily dependent on developing sales channels for our products but there can be no assurance that these channels can be developed or that we will continue to be successful in selling our products.  We are engaging in a major initiative to build and further expand our direct sales force, as well as develop infomercial and multi-level marketing sales.  This effort will have significant costs that will be incurred prior to the generation of revenue sufficient to cover these costs.  The costs incurred for these efforts may impact our operating results and there can be no assurance of their effectiveness.  Many of our competitors have well-developed sales channels and it may be difficult for us to break through these competitors to take market share.  If we are unable to develop these sales channels, we may not be able to grow revenue or maintain our current level of revenue generation.




Risks Related to our Stock


There may be fluctuations in our operating results, which will impact our stock price.


Significant annual and quarterly fluctuations in our results of operations may be caused by, among other factors, our volume of revenues, the timing of new product or service announcements, releases by us and our competitors in the marketplace of new products or services, seasonality and general economic conditions.  There can be no assurance that the level of revenues achieved by us in any particular fiscal period will not be significantly lower than in other comparable fiscal periods.  Our expense levels are based, in part, on our expectations as to future revenues.  As a result, if future revenues are below expectations, net income or loss may be disproportionately affected by a reduction in revenues, as any corresponding reduction in expenses may not be proportionate to the reduction in revenues.


Because we became public through a reverse merger, we may not be able to attract the attention of major brokerage firms or certain investors.


There are coverage risks associated with our becoming public through a reverse merger, including, among other things, security analysts of major brokerage firms may not provide coverage of us since there is no incentive to brokerage firms to recommend the purchase of our common stock.  In addition, we may not attract the attention of major brokerage firms and certain investors due to the possibility of a low stock price.  We cannot assure you that brokerage firms would want to conduct any public offerings on our behalf in the future.


The market price of our common stock is extremely volatile, which may affect our ability to raise capital in the future and may subject the value of your investment to sudden decreases.


The market price for securities of biotechnology companies, including ours, historically has been highly volatile, and the market from time to time has experienced significant price and volume fluctuations that are unrelated to the operating performance of such companies.  Fluctuations in the trading price or liquidity of our common stock may harm the value of your investment in our common stock.


Our stockholders may experience significant dilution if future equity offerings are used to fund operations or acquire complementary businesses.


If our future operations or acquisitions are financed through the issuance of equity securities, our stockholders could experience significant dilution. In addition, securities issued in connection with future financing activities or potential acquisitions may have rights and preferences senior to the rights and preferences of our common stock.


We do not anticipate paying dividends in the foreseeable future; you should not buy our stock if you expect dividends.


We currently intend to retain our future earnings to support operations and to finance expansion and, therefore, we do not anticipate paying any cash dividends on our common stock in the foreseeable future.


Our current management can exert significant influence over us and make decisions that are not in the best interests of all stockholders.


Our executive officers and directors beneficially own as a group approximately 46.6% of our outstanding shares of common stock.  As a result, these stockholders will be able to assert significant influence over all matters requiring stockholder approval, including the election and removal of directors and any change in control.  In particular, this concentration of ownership of our outstanding shares of common stock could have the effect of delaying or preventing a change in control, or otherwise discouraging or preventing a potential acquirer from attempting to obtain control.  This, in turn, could have a negative effect on the market price of our common stock.  It could also prevent our stockholders from realizing a premium over the market prices for their shares of common stock.  Moreover, the interests of the owners of this concentration of ownership may not always coincide with our interests or the interests of other stockholders and, accordingly, could cause us to enter into transactions or agreements that we would not otherwise consider.



Our common stock is considered "penny stock" and may be difficult to sell.


The SEC has adopted Rule 3a51-1, which establishes the definition of a "penny stock" for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions.  The market price of our common stock is less than $5.00 per share and therefore may be designated as a "penny stock" according to SEC rules. For any transaction involving a penny stock, unless exempt, Rule 15g-9 requires:

that a broker or dealer approve a person's account for transactions in penny stocks; and

that the broker or dealer receives from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.


In order to approve a person's account for transactions in penny stocks, the broker or dealer must:


obtain financial information and investment experience objectives of the person; and

make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.


The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which, in highlight form:

sets forth the basis on which the broker or dealer made the suitability determination; and

that the broker or dealer received a signed, written agreement from the investor prior to the transaction.


Disclosure also has to be made about the risks of investing in penny stocks in both public offerings and in secondary trading and about the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.


Generally, brokers may be less willing to execute transactions in securities subject to the "penny stock" rules. This may make it more difficult for investors to dispose of our Common Stock and cause a decline in the market value of our stock.  In addition, since the Common Stock is currently traded on the OTC Bulletin Board, investors may find it difficult to obtain accurate quotations of the Common Stock and may experience a lack of buyers to purchase such stock or a lack of market makers to support the stock price.


We could issue "blank check" preferred stock without stockholder approval with the effect of diluting then current stockholder interests and impairing their voting rights, and provisions in our charter documents and under Nevada law could discourage a takeover that stockholders may consider favorable.


Our certificate of incorporation provides for the authorization to issue up to 50,000,000 shares of "blank check" preferred stock with designations, rights and preferences as may be determined from time to time by our board of directors.  Our board of directors is empowered, without stockholder approval, to issue one or more series of preferred stock with dividend, liquidation, conversion, voting or other rights which could dilute the interest of, or impair the voting power of, our common stockholders.  The issuance of a series of preferred stock could be used as a method of discouraging, delaying or preventing a change in control.  For example, it would be possible for our board of directors to issue preferred stock with voting or other rights or preferences that could impede the success of any attempt to change control of our company.




EXECUTIVE OFFICERS AND DIRECTORS


Executive Officers and Directors


The following table sets forth information regarding the Company's executive officers and directors immediately after the Exchange.  Except with respect to the Exchange Agreement, there is no agreement or understanding between the Company and each current or proposed director or executive officer pursuant to which he was selected as an officer or director.


Name

Age

Position


Arthur G. Mikaelian

52

Chief Executive Officer and Director

Bruce Niswander

61

Chief Financial Officer

Vivek Ramana

56

Chief Medical Officer


Arthur G. Mikaelian.   For the past 20 years Dr. Mikaelian has been independently actively studying stress hormones (cortisol, epinephrine), master gene (ATF3) and their indirect influences on cancer cell activity and tumor progression.  His initial findings quickly led him to the innovative creation of a new generation of nutraceuticals and pharmaceutical drugs, as well as expanding his interests in cancer and oncology.


One of Dr. Mikaelian’s greatest scientific contributions and ground-breaking inventions is his Polarization technology which targets key elements in the main ingredients of medications, leading to the intensification of potency of liquid or solid compounds, which substantially increases their therapeutic effectiveness.   Dr. Mikaelian’s polarization technology has been awarded U.S. Patent 8,097,284 B2 as it pertains to Polarized Scorpion Venom solution and the method for making it.


Dr. Mikaelian’s technical education began at the 2nd Medical Institute of Moscow and continued at the Vernadsky University of Biosphere Knowledge in Moscow, where he earned his doctorate in Biological Psychology; he then went on to complete his post-doctorate work at Vernadsky University.  He also earned an MBA from the University of Bologna, located in Italy.


Bruce Niswander.  Mr. Bruce Niswander has had over 30 years of experience in commercializing new, entrepreneurial ventures, and was previously working as Director of Economic Development Initiatives with United Nations affiliate, South-South Corporation.  During that association he also created and managed the Global Business Incubator (GBI).  Prior to Mr. Niswander’s work with the United Nations and GBI he spent six years on the faculty of New York University teaching Technology Entrepreneurship, Entrepreneurial Finance and Managing Intellectual Property.  While at the University, Mr. Niswander also served as the director of Technology Transfer and created and served as the on-going manager of 3 very successful business incubators in partnership with NYC Mayor Michael Bloomberg.  Prior to moving to New York City he personally created and commercialized six distinct entrepreneurial start-ups.  He also functioned as the Manager of Entrepreneurial Initiatives for Battelle Memorial Institute (the largest independent research institute in the world).


Mr. Niswander studied chemical engineering at the University of Cincinnati, holds a bachelor’s degree in finance (Summa Cum Laude), a Master’s degree in Business Administration (MBA) and a juris doctor (JD) – from Ohio State University.  He has also successfully passed all of the requirements for the designation of Certified Financial Analyst (CFA).


Vivek Ramana.  Prior to joining PetLife, Dr. Ramana served as Senior Safety Medical Officer/Senior Medical Director for Ambit Biosciences.  In 2008 - 2009, Dr. Ramana served as Senior Medical Director/Therapeutic Area Lead for US Astellas.  From 2006 to 2008 he was Chief Medical Officer and President for AdPharma.  From 2003 to 2006, he served as Vice President, Medical Services at Ovation Pharmaceuticals. During the early part of Dr. Ramana’s career, from 1984 to 2003, Dr. Ramana served as Medical Director of R&D for Pharmaceutical Clinical Research, Inc., which involved joint ventures with BMS, Pfizer, Schering Plough, and Astra Zeneca. .


Dr. Ramana received his medical degree from the University of Belgrade, Serbia and specialized in Radiation Oncology and Clinical Pathology. Post Graduate studies in Molecular Immunology, Genetics and Molecular



Biology from University of New Haven, CT; Post-Doctoral Studies in Clinical Pharmacology, Drug Research & Development and Regulation from TUFTS University in Boston.


Family Relationships


There are no family relationships among the Company's existing or incoming directors or officers.


Board and Director Independence


The Company utilizes the definition of "independent" set forth in the listing standards of The NASDAQ Stock Market, LLC ("Nasdaq").  Currently, the Company believes that none of its directors would be considered independent.


As discussed below, the Company currently does not have a standing audit committee, compensation committee or nominating committee or any other standing committees.


Corporate Governance


The entire board of directors serves as the audit committee.  The board presently does not have an "audit committee financial expert," as such term is defined under the securities laws.  The board does not believe it is necessary to have a financial expert, given the early stage of the Company's commercial operations and limited financial resources and activities.  The Company believes that none of its directors would be considered "independent," applying the Nasdaq listing standards for independence for members of an audit committee.


The Company is not required to have and does not have a compensation committee.  The Company does not believe it is necessary for the board of directors to appoint a compensation committee because the volume of compensation matters that will come before the board for consideration permits the entire board to give sufficient time and attention to such matters to be involved in all decision making.  The Company has not paid any compensation to its executive officers or directors in the last two fiscal years.  The entire board participates in consideration of executive officer and director compensation.  The Company expects that the board will make all decisions regarding executive officer compensation. The board will consider the recommendations of the Chief Executive Officer when determining compensation for the other executive officers.  The Chief Executive Officer will have no role in determining his own compensation.  The Company has not paid any fee to or otherwise engaged any compensation consultants.


The Company also is not required to have and does not have a nominating committee.  Given the limited scope of the Company's operations, the board believes appointing a nominating committee would be premature and of little assistance until the Company's business operations are at a more advanced level.


The Company does not have a written policy or formal procedural requirements for stockholders to submit recommendations for director nominations.  However, the board will consider recommendations from stockholders.  Stockholders should communicate nominee suggestions directly to the board and accompany the recommendation with biographical details and a statement of support for the nominee.  The suggested nominee must also provide a statement of consent to being considered for nomination.


The entire board of directors decides on nominees.  The board reviews any written information provided with respect to the candidates and interviews the candidates.  Although there are no formal criteria for nominees, the board believes that persons should be actively engaged in business endeavors, have a financial background, be familiar with acquisition strategies and money management and be able to promote a diversity of views based on the person's education, experience and professional employment.  Based on the information gathered, the board then makes a decision on whether to recommend the candidates as nominees for director.  The committee does not distinguish among nominees recommended by stockholders and other persons.  The Company does not pay any fee to or otherwise engage any third party or parties to identify or evaluate or assist in identifying or evaluating potential nominees.  Though the committee does not have specific guidelines on diversity, it is one of many criteria considered by the board when evaluating candidates.




EXECUTIVE AND DIRECTOR COMPENSATION


Executive Officer and Director Compensation of the Company


The executive officers for the period from November 9, 2010 (date of inception) through August 31, 2011 and for the year ended August 31, 2013 are as follows:


Randall Lanham, Chief Executive Officer

Paul Smith, President (July 1, 2011 – September 9, 2012)


Summary Compensation Table


The following table summarizes all compensation recorded by us in the period from November 9, 2010 (date of inception) through August 31, 2011 and for the two years ended August 31, 2013 for our named executive officers.


Name and Principal Position

 

Year

 

Salary

 

Bonus

 

Stock Awards

 

Option Awards

 

Non-Equity Incentive Plan Compen-sation

 

Non-qualified Deferred Compen-sation Earnings

 

All other Compen-sation

 

Total

  

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Randall

 

2013

 

$

-

 

$

-

 

$

122,709

 

$

-

 

$

-

 

$

-

 

$

-

 

$

147,709

Lanham,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ex-CEO (1)

 

2012

 

-

 

-

 

64,926

 

-

 

-

 

-

 

-

 

214,926

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Paul Smith,

 

2011

 

-

 

-

 

122,709

 

-

 

-

 

-

 

-

 

147,709

Ex-President

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

and CFO (2)

 

2012

 

-

 

-

 

64,926

 

-

 

-

 

-

 

-

 

214,926


(1) 

Representing a total of 47,500 as Founder’s Shares valued at $0.80 per Share, we also issued 47,500 shares to be equally vested in next 36 months.  In 2011, 2,639 shares were vested which was valued at average closing market price during the months for which stocks were vested totaling to $84,709.  During the year ended August 31, 2012, 15,833 stocks were vested and valued at average of the closing market price during the month for which stocks are awarded totaling to $64,926 vested as set forth in his Employment Agreement.  Mr. Lanham resigned effective with completion of the Exchange.  These Shares are all restricted in accordance with the requirements of Rule 144 under the Securities Act of 1933, as amended.


(2) 

Representing a total of 47,500 as Founder’s Shares valued at $0.80 per Share, we also issued 47,500 shares to be equally vested in next 36 months.  In 2011, 2,639 shares were vested which was valued at average closing market price during the months for which stocks were vested totaling to $84,709.  During the year ended August 31, 2012, 15,833 stocks were vested and valued at average of the closing market price during the month for which stocks are awarded totaling to $64,926 vested as set forth in his Employment Agreement. Paul Smith resigned as of September 10, 2012.  These Shares are all restricted in accordance with the requirements of Rule 144 under the Securities Act of 1933, as amended.


Outstanding Equity Awards


There we no outstanding equity awards for our Executive officers in the period from November 9, 2010 (date of inception) through August 31, 2013.


Compensation Arrangements for Directors


The Company has not established a compensation plan for its directors. No director has received any separate cash or other compensation for services as a director for the two years ended August 31, 2013 and through the date hereof.




SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT


The following table sets forth, on a post-Reverse Stock Split basis, the number of shares of common stock beneficially owned by (i) those persons or groups known to beneficially own more than 5% of the Company's common stock, (ii) each current director and executive officer of the Company, and (iii) all the current executive officers and directors as a group.  The information is set forth as of the time immediately after the Exchange.

Pursuant to Rule 13d-3 under the Exchange Act, a beneficial owner of securities is a person who directly or indirectly, through any contract, arrangement, understanding, relationship or otherwise has, or shares, voting power and/or investment power with respect to the securities, and any person who has the right to acquire beneficial ownership of the security within 60 days through any means, including the exercise of any option, warrant or right or the conversion of a security.  Any shares that are not outstanding that a person has the right to acquire are deemed to be outstanding for the purpose of calculating the percentage of beneficial ownership of such person, but are not deemed to be outstanding for the purpose of calculating the percentage of beneficial ownership of any other person.


The shares of capital stock listed reflect the exchange of 1 share for every 20 shares of common stock effective August 12, 2014, and reflect a total of 58,000,000 shares issued and outstanding as of August 12, 2014.


The business address of each individual or entity is c/o PetLife Pharmaceuticals, Inc., 433 N. Camden Dr., Beverly Hills, CA  90210.


Title of Class

  

Name and Address of Beneficial Owner

  

Amount and Nature of Beneficial Ownership(1)

  

Percentage of Common Stock

  

  

  

  

  

  

  

Common Stock

  

Dr. Arthur Grant Mikaelian (2)

  

26,754,940

  

46.2%

  

  

  

  

  

  

  

Common Stock

 

Sebastian Serrell-Watts

 

3,000,000

 

5.2%

 

 

 

 

 

 

 

Common Stock

 

Bruce Niswander (2)

 

150,000

 

0.2%

 

 

 

 

 

 

 

Common Stock

 

Vivek Ramana (2)

 

1500,000

 

0.2%

 

 

 

 

 

 

 

Common Stock

  

All officers and directors (3 persons) (2)

  

146,167

  

46.6%%


(1)

All shares are owned directly.

(2)

Officer and director.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


Dr. Arthur Mikaelian, our President and Chief Executive Officer, is also the President and CEO of Medolife Corp., a company with the rights to the non-veterinary uses of Polarized Blue Scorpion venom in their product Escozine.  Dr. Mikaelian is also President and Chief Executive Officer of our wholly-owned operating subsidiary Petlife Corporation.


The scorpion reservation that we use is owned by Medolife.  We will enter into a definitive agreement with Medolife for our utilization of that reservation in the manufacture and preparation of our products.


Most of our current employees, including without limitation all employees who are engaged in research and development, are also employed or otherwise work for Medolife Corporation.




DESCRIPTION OF CAPITAL STOCK


Common Stock


Our certificate of incorporation authorizes the issuance of up to 750,000,000 shares of common stock.  There are currently 58,000,000 shares of our common stock outstanding.  The holders of our common stock are entitled to one vote per share.  Our certificate of incorporation does not provide for cumulative voting.  The holders of our common stock are entitled to receive ratably such dividends, if any, as may be declared by our board of directors out of legally available funds.  However, the current policy of our board of directors is to retain earnings, if any, for our operation and expansion.  Upon our liquidation, dissolution or winding-up, the holders of our common stock are entitled to share ratably in all of our assets which are legally available for distribution, after payment of or provision for all liabilities and the preferences of any then outstanding shares of preferred stock.  The holders of our common stock have no preemptive, subscription, redemption or conversion rights. All issued and outstanding shares of our common stock are fully-paid and non-assessable.


Preferred Stock


Our certificate of incorporation authorizes the issuance of up to 50,000,000 shares of "blank check" preferred stock with designations, rights and preferences as may be determined from time to time by our board of directors.  We have not designated or issued any shares of our preferred stock to date.


MARKET PRICE OF OUR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS


Trading Information


Our common stock trades in the over-the-counter market and is currently quoted on the Over the Counter Bulletin Board ("OTCQB") under the trading symbol EVGID.  The symbol will be changed to PETL twenty business days after August 12, 2014.  The trading market for our common stock has been extremely limited and sporadic.


Below is a table indicating the range of high and low closing price information for the common stock as reported by the OTC Markets Group for the periods listed.  These prices do not necessarily reflect actual transactions.


 

High

 

 

 

Low

June 30, 2014

$

0.03

 

 

 

$

0.01

May 31, 2014

0.71

 

 

 

0.12

February 28, 2014

0.68

 

 

 

0.12

November 30, 2013

0.90

 

 

 

0.33

August 31, 2013

0.88

 

 

 

0.18

May 31, 2013

1.49

 

 

 

0..45

February 28, 2013

3.75

 

 

 

0.30

November 30, 2012

9.00

 

 

 

2.70

August 31, 2012

606.00

 

 

 

576.00

May 31, 2012

9,000.00

 

 

 

660.00

February 29, 2012

3,000.00

 

 

 

3,000.00

November 30, 2011

3,000.00

 

 

 

3,000.00


Transfer Agent


Our current transfer agent and registrar for our common stock is Empire Stock Transfer, 1859 Whitney Mesa Drive, Henderson, NV 89014.


Dividends


We have not paid any dividends on our common stock and we do not intend to pay any dividends on our common stock in the foreseeable future.




Indemnification of Directors and Officers


Our certificate of incorporation and by-laws contains certain provisions permitted under the Nevada General Corporation Law relating to the liability of directors.  The provisions eliminate a director's liability for monetary damages for a breach of fiduciary duty, except in certain circumstances where such liability may not be eliminated under applicable law.  Further, the Company's certificate of incorporation and by-laws contain provisions to indemnify the Company's directors and officers to the fullest extent permitted by the Nevada General Corporation Law.


Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling us pursuant to the foregoing provisions, or otherwise, we have been advised that in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.


Item 3.02.  Unregistered Sales of Equity Securities.


The disclosures set forth in Item 1.01 and 2.01 of this Current Report are incorporated herein by reference.


Item 5.01.  Changes in Control of Registrant.


The disclosures made in Items 1.01 and 2.01 of this Current Report are incorporated herein by reference.


Item 5.02.  Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.


The disclosures made above in Items 1.01 and 2.01 of this Current Report are incorporated herein by reference in their entirety.


Item 9.01.  Financial Statements and Exhibits


(a)

Financial statements of business acquired.


In accordance with Item 9.01(a), the audited combined financial statements of Eco Venture Group, Inc. (the predecessor in name for Petlife Pharmaceuticals, Inc.) for the years ended August 31, 2012 and August 31, 2013, are incorporated herein by reference to the Company’s Periodic Report on Form 10-K, filed with the US Securities and Exchange Commission on June 21, 2014.  Eco Venture Group, Inc.’s unaudited condensed combined financial statements for the three and nine months ended May 31, 2013 and 2014 are incorporated by reference to the Company’s Periodic Report on Form 10-Q filed on August 5, 2014.


(c)

Exhibits.


In reviewing the agreements included or incorporated by reference as exhibits to this Current Report, please remember that they are included to provide you with information regarding their terms and are not intended to provide any other factual or disclosure information about the Company or the other parties to the agreements.  The agreements may contain representations and warranties by each of the parties to the applicable agreement.  These representations and warranties have been made solely for the benefit of the parties to the applicable agreement and:

should not in all instances be treated as categorical statements of fact, but rather as a way of allocating the risk to one of the parties if those statements prove to be inaccurate;

have been qualified by disclosures that were made to the other party in connection with the negotiation of the applicable agreement, which disclosures are not necessarily reflected in the agreement;

may apply standards of materiality in a way that is different from what may be viewed as material to you or other investors; and

were made only as of the date of the applicable agreement or such other date or dates as may be specified in the agreement and are subject to more recent developments.




Accordingly, these representations and warranties may not describe the actual state of affairs as of the date they were made or at any other time.  Additional information about the Company may be found elsewhere in this Current Report and the Company's other public filings, which are available without charge through the SEC's website at http://www.sec.gov.


The following exhibits are filed herewith:


No.

Description

2.1

Agreement and Plan of Merger dated as of June 26, 2014 between Eco Ventures Group, Inc. and PetLife Pharmaceuticals, Inc.

10.1

Reorganization Agreement dated as of April 28, 2014 by and between Eco Ventures Group, Inc. and PetLife Corporation.

10.2

Patent License Agreement dated as of August 1, 2014 between Arthur Grant Mikaelian and Petlife Pharmaceuticals, Inc.

10.3

Manufacturing Agreement dated as of May 8, 2014 between Petlife Corporation and Samson Pharmaceuticals, Inc.


 



SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



PETLIFE PHARMACEUTICALS, INC.

(Registrant)


Dated: August 11, 2014

By:   \s\ Dr. Arthur Mikaelian

Dr. Arthur Mikaelian

President




AGREEMENT AND PLAN OF MERGER

This AGREEMENT AND PLAN OF MERGER (the "Merger Agreement"), is entered into effective as of June 26, 2014 or as soon thereafter as notice has been duly provided to the Financial Industry Regulatory Authority ("FINRA"), by and among Clear TV Ventures, Inc., a Nevada corporation (previously Eco Ventures Group, Inc.) ("EVGI"), and Petlife Pharmaceuticals, Inc., a Nevada corporation and a wholly-owned subsidiary of EVGI ("Petlife").

WHEREAS, on the date hereof, EVGI has authority to issue 50,000,000 shares of common stock, $0.001 par value per share (the "EVGI Stock"), of which 39,542,609 shares are issued and outstanding, 6,666,667 shares of preferred stock, $0.001 par value per share, of which 261,667 shares of Series A Preferred Stock and 806,700 shares of Series B Preferred Stock are issued and outstanding;

WHEREAS, on the date hereof, Petlife has authority to issue 750,000,000 shares of common stock, $0.001 par value per share (the "Petlife Stock"), of which One (1) share is issued and outstanding and held by EVGI, and 50,000,000 shares of preferred stock, of which no shares have been issued;

WHEREAS, the respective Boards of Directors of EVGI and Petlife have determined that it is advisable and in the best interests of each of such corporations that EVGI be merged with and into Petlife pursuant to §92A.180 of the Nevada General Corporation Law, under which Petlife would survive, and with each holder of shares of EVGI Stock receiving one share for each fifteen shares of Petlife Stock (rounded up to the nearest whole share) in exchange for such shares of EVGI Stock;

WHEREAS, the Boards of Directors of EVGI and Petlife have approved this Merger Agreement, shareholder approval not being required pursuant to §92A.180 of the Nevada General Corporation Law;

WHEREAS, the parties hereto intend that the reorganization contemplated by this Merger Agreement shall constitute a tax-free reorganization pursuant to Section 368(a)(1) of the Internal Revenue Code;

NOW, THEREFORE, in consideration of the mutual agreements and covenants herein contained, Petlife, EVGI, and PAC hereby agree as follows:

(1)

Merger. EVGI shall be merged with and into Petlife (the "Merger"), and Petlife shall be the surviving corporation (hereinafter sometimes referred to as the "Surviving Corporation"). The Merger shall become effective at 5:00 o'clock p.m. on June 26, 2014 or as soon thereafter as notice has been duly provided to the Financial Industry Regulatory Authority ("FINRA") (the "Effective Time").

(2)

Succession. At the Effective Time, the separate corporate existence of EVGI shall cease, and Petlife shall succeed to all of the assets and property (whether real, personal or mixed), rights, privileges, franchises, immunities and powers of EVGI, and Petlife shall assume and be subject to all of the duties, liabilities, obligations and restrictions of every kind and description of EVGI, including, without limitation, all outstanding indebtedness of EVGI.

(3)

Directors. The Directors of Petlife immediately preceding the Effective Time shall be the Directors of the Surviving Corporation at and after the Effective Time until their successors are duly elected and qualified.

(4)

Officers. The officers of Petlife immediately preceding the Effective Time shall be the officers of the Surviving Corporation at and after the Effective Time, to serve at the pleasure of the Board of Directors of Petlife.

(5)

Conversion of Securities. At the Effective Time, by virtue of the Merger and without any action on the part of the holder thereof:

(a)

each fifteen shares of EVGI Stock issued and outstanding immediately prior to the Effective Time shall be changed and converted into and shall be one fully paid and non-assessable share of Petlife Stock, rounded up to the nearest whole share;

(b)

each share of preferred stock of EVGI issued and outstanding immediately prior to the Effective Time shall be changed and converted into and shall be one fully paid and non-assessable share of Petlife preferred stock;

(6)

Other Agreements. At the Effective Time, Petlife shall assume any obligation of EVGI to deliver or make available shares of EVGI Stock under any agreement or employee benefit plan not referred to in Paragraph 5 herein to which EVGI is a party. Any reference to EVGI Stock under any such agreement or employee benefit plan shall be deemed to be a reference to Petlife Stock and one share of Petlife Stock shall be issuable in lieu of each 15 shares of EVGI Stock required to be issued by any such agreement or employee benefit plan, subject to subsequent adjustment as provided in any such agreement or employee benefit plan.

(7)

Further Assurances. From time to time, as and when required by the Surviving Corporation, Petlife, or by its successors or assigns, there shall be executed and delivered on behalf of EVGI such deeds and other instruments, and there shall be taken or caused to be taken by it all such further and other action, as shall be appropriate, advisable or necessary in order to vest, perfect or conform, of record or otherwise, in the Surviving Corporation, the title to and possession of all property, interests, assets, rights, privileges, immunities, powers, franchises and authority of EVGI, and otherwise to carry out the purposes of this Merger Agreement, and the officers and directors of the Surviving Corporation are fully authorized, in the name and on behalf of EVGI or otherwise, to take any and all such action and to execute and deliver any and all such deeds and other instruments.

(8)

Certificates. At and after the Effective Time, all of the outstanding certificates which immediately prior thereto represented shares of EVGI Stock shall be deemed for all purposes to evidence ownership of and to represent the shares of Petlife Stock, as the case may be, into which the shares of PAC Stock represented by such certificates have been converted as herein provided and shall be so registered on the books and records of Petlife and its transfer agent. The registered owner of any such outstanding certificate shall, until such certificate shall have been surrendered for transfer or otherwise accounted for to Petlife or its transfer agent, have and be entitled to exercise any voting and other rights with respect to, and to receive any dividends and other distributions upon, the shares of Petlife Stock, as the case may be, evidenced by such outstanding certificate, as above provided.

(9)   Amendment. The parties hereto, by mutual consent of their respective boards of directors, may amend, modify or supplement this Merger Agreement prior to the Effective Time.

(10)

The Certificate of Incorporation of the Surviving Corporation shall be the Certificate of Incorporation.

(11)

Termination. This Merger Agreement may be terminated, and the Merger and the other transactions provided for herein may be abandoned, at any time prior to the Effective Time, whether before or after approval of this Merger Agreement by the board of directors of EVGI and Petlife, by action of the board of directors of EVGI if it determines for any reason, in its sole judgment and discretion, that the consummation of the Merger would be inadvisable or not in the best interests of EVGI and its stockholders.

 (12)

Counterparts. This Merger Agreement may be executed in one or more counterparts, and each such counterpart hereof shall be deemed to be an original instrument, but all such counterparts together shall constitute but one agreement.

(13)

Descriptive Headings. The descriptive headings herein are inserted for convenience of reference only and are not intended to be part of or to affect the meaning or interpretation of this Merger Agreement.

(14)

Governing Law. This Merger Agreement shall be governed by and construed in accordance with the laws of the State of Nevada.


IN WITNESS WHEREOF, EVGI and Petlife have caused this Merger Agreement to be executed and delivered as of the date first above.


CLEAR TV VENTURES, INC.



By:_________________________

Randall Lanham, President



PETLIFE PHARMACEUTICALS, INC.



By:_________________________

Randall Lanham, President




EX-10.1 2 ex10_1.htm EXHIBIT 10.1

EXHIBIT 10.1




 



 


 

SHARE EXCHANGE AGREEMENT


among



CLEAR TV VENTURES, INC. , a Nevada Corporation,


PETLIFE CORPORATION , a Delaware Corporation,


and


THE SHAREHOLDERS OF PETLIFE CORPORATION


_____



Dated:   April 17, 2014










  

 


  



This SHARE EXCHANGE AGREEMENT (the “ Agreement ”) has been made and entered into as of this 17th day of April, 2014, by and among Clear TV Ventures, Inc., formerly known as Eco Ventures Group., a Nevada corporation having its principal business address at 28562 Oso Parkway, Unit D, Rancho Santa Margarita, CA 92688 (“ ECO VENTURES ” or the “ Company ”) and PETLIFE Inc., a Delaware corporation having its principal business address at 433 N. Camden Drive, 6 th Floor, Beverly Hills, CA  90210 (" PETLIFE "), and the shareholders of PETLIFE that represent 100% of the issued and outstanding shares of PETLIFE and their designees as set forth on Schedule 1.1 attached hereto (collectively, jointly and severally " PETLIFE Parties "). When used herein, the Company, and PETLIFE Parties, and each of them, may hereinafter be referred to individually as a “ Party ” collectively as the “ Parties ”.




WHEREAS, upon the terms and subject to the conditions of this Agreement and in accordance with the Nevada Revised Statutes (the “ NRS ”) and the Delaware General Corporation Law (“DGCL”), the Company and PETLIFE intend to enter into a certain business combination transaction;


WHEREAS, the board of directors of PETLIFE (i) has determined that the Share Exchange (as defined in Section 1.1 below) is in the best interests of PETLIFE and its shareholders (ii) has approved this Agreement, the Share Exchange, and the other transactions contemplated hereby (collectively, the “ Transactions ”) (iii) has adopted a resolution declaring the Share Exchange advisable, and (iv) has determined to recommended approval of this Agreement by, and directed that this Agreement be submitted to a vote of, the shareholders of PETLIFE;


WHEREAS, the board of directors of the Company (i) has determined that the Share Exchange is consistent with and in furtherance of the long-term business strategy of the Company and fair to, and in the best interests of, the Company and its stockholders, (ii) has approved this Agreement, the Share Exchange and the Transactions, (iii) has adopted a resolution declaring the Share Exchange advisable, and (iv) has approved the issuance or delivery of certain shares of the common stock of the Company, $.01 par value per share (“ Company Common Stock ”), pursuant to the Share Exchange; and

 

WHEREAS, capitalized terms used throughout this Agreement shall have the meanings assigned to them in Section 10.2 or in the applicable Section of this Agreement to which reference is made within Section 10.3.

 

WHEREAS, Eco Ventures will supply one hundred thousand US dollars ($100,000) to cover all expenses of the business combination including, but not limited to, filing fees, legal fees and accounting fees.

 

NOW, THEREFORE, in consideration of the covenants, promises and representations set forth herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows:

 


ARTICLE I


THE SHARE EXCHANGE


1.1            The Share Exchange .  Subject to the terms and conditions of this Agreement, following the Closing Date (as hereinafter defined) and subject to Escrow Agreement:

 

(a)           the Company shall issue or deliver certificates representing 40,000,000 shares of the Company Common Stock to the PETLIFE Shareholders in the name of the PETLIFE Shareholders pursuant to separate instructions to be delivered following the Closing Date to Escrow Agent, and

 

(b)           PETLIFE agrees to deliver to the Company the shares of PETLIFE outstanding immediately prior to the Effective Time representing all (100%) of the capital stock of PETLIFE.


1.2            Effective Time; Closing .  The closing of the Share Exchange (the “ Closing ”) shall take place upon execution of this Agreement, provided that the Closing shall be into an escrow administered by Davisson & Associates, PA, Minneapolis, MN (“ Escrow Agent ”) in



accordance with Escrow Agreement executed contemporaneously herewith.   Each and every delivery of a document or instrument contemplated in this Agreement shall be made to the Escrow Agent who shall hold, administer, and distribute such document or instrument as provided in this Agreement and Escrow Agreement.


  

Exhibit 10.1 -- Page 2


  



1.3            Effects of the Share Exchange .  Upon completion of delivery of consents and shares described in Section 1.1:


(a)           PETLIFE shall be a wholly owned subsidiary of the Company;


(b)           PETLIFE Shareholders and their designees shall hold 40,000,000 shares of the Company Common Stock, which shall constitute not less than eighty percent (80%) of the issued and outstanding stock of the Company, to be distributed among PETLIFE Shareholder as set forth in Schedule 1.1;

(c)           the certificate of incorporation of the Company shall be amended to effect the name change to PETLIFE Inc.;


(d)           the directors of PETLIFE immediately prior to the Closing Date shall remain the directors and officers of the PETLIFE, to hold office until their respective death, permanent disability, resignation or removal or until their respective successors are duly elected and qualified, all in accordance with the certificate of incorporation and Bylaws of the Company and applicable Law;


(e)           The Board of Directors of the Company shall be increased by appropriate action to accommodate additional directors; and


(f)           The directors of PETLIFE shall be appointed to the Board of Directors of the Company and, upon such appointment, shall constitute the majority of the Board.



1.4            Post-Share Exchange Actions .


(a)           Immediately following the Closing Date:


(i)           the officers of the Company (Randall Lanham) prior to the Closing Date shall resign his respective positions as officer of the Company;


(ii)           the sole director of the Company (Randall Lanham) shall resign from his seat on the board of directors of the Company; and


(b)           As soon as practicable following the Closing Date:


(i)           the board of directors of the Company, through appropriate action duly taken, shall amend the Bylaws of the Company to permit a board of directors of not less than one (1) nor more than twelve (12) directors;




(ii)           the board of directors of the Company, through appropriate action duly taken, shall appoint as directors to fill some or all of such vacancies such persons as identified by PETLIFE immediately prior to the Share Exchange;


(iii)           the board of directors of the Company, through appropriate action duly taken, shall elect new officers of Company who shall be the same officers as PETLIFE had prior to the Share Exchange;


  

Exhibit 10.1 -- Page 3


  



(iv)                Dr. Arthur Gant Mikaelian intends to prepare and file one or more new patent applications in the United States and other countries for veterinary applications.  The applications will be filed at the Company’s cost.   Following the filing of such applications, Dr. Arthur Grant Mikaelian will assign them to PETLIFE.  When issued, it is anticipated that the contemplated new patent(s) will be similar to U.S. Patent No. 8,097,284 B2 but with focused applications in the veterinary industry.  For the purpose of this Agreement, the term “PETLIFE IP” includes but is not limited to: (A) patents and patent applications filed/assigned hereunder; (B) any international counterparts thereof; (C) any divisionals, continuations, continuations-in-part, refilings, and extensions of any of the foregoing patents and patent applications; (D) all substitutions, reissues, renewals, reexaminations, patents of addition, and inventors' certificates thereof, patent term extensions, supplementary protection certificates and data packages exclusivity and extensions of the foregoing patents; and (E) all patents issuing from any of the foregoing. The forgoing shall be assigned to PETLIFE free from all liens and encumbrances or rights of any third parties.

  

(v)              Dr. Arthur Grant Mikaelian and/or Medolife International, Inc., a Delaware corporation (“Medolife”) has developed and is the holder of certain intellectual property including but not limited to that embodied in U.S. Patent No. 8,097,284 B2 as a “polarized dilute blue scorpion venom solution and a method for administering dilute scorpion venom solution wherein the polarized dilute scorpion venom solution provides treatment to various diseases and conditions such as relieving pain, improving immune-system responses, treating cancer, preventing cancer, improving quality of sleep, reducing inflammation, and minimizing negative biological response to chemotherapy and radiation treatment” (the “Compound”) the Compound and its administration is referred to as the “Nutraceutical Products.”  The Compound and the Nutraceutical Products are positioned for sale/licensing in human use by Medolife while Petlife has been formed for the purpose of using, selling and or licensing the Compound, the Nutraceutical Products and/or derivations thereof or synthetic variations thereof in veterinary applications.  To the extent necessary for its business operations, the rights to the utilization of the Compound and Nutraceutical Products for use in the veterinary market shall be provided to PETLIFE, by execution of a perpetual, fully paid, exclusive, worldwide license (the "Licensed IP").  


(vi) Notwithstanding anything to the contrary, to the extent necessary to protect its interests, PETLIFE shall (A) prosecute any patent applications and patents that are the subject of the license granted by this Agreement, (B) the right to seek any extensions, modifications, continuations, (C) the right to defend any claims of infringement and (D) otherwise take any and all action necessary to protect its interest in the same to the fullest extent of the law and it shall be entitled to reimbursement and indemnification from Medolife to the



extent that PETLIFE assumes such prosecution or the defense of any patents licensed to it.  It shall be PETLIFE’s responsibility to prosecute and defend any and all patent applications and patents issued that it holds directly.


(c)           PETLIFE shall enter into a joint venture or business arrangement granting the perpetual, exclusive, worldwide right for the multilevel marketing of the PETLIFE products and infomercials of the same with RLLA, Inc. or its assigns.  The terms of the joint venture agreement shall be negotiated in good faith by the parties.


 1.5            Further Assurances .  If, at any time after the Closing Date, the Company shall consider or be advised that any deeds, bills of sale, assignments or assurances or any other acts or things are necessary, desirable or proper (a) to vest, perfect or confirm, of record or otherwise, in the Company its right, title and interest in, to or under any of the rights, privileges, powers, franchises, properties or assets of either of the constituent corporations, or (b) otherwise to carry out the purposes of this Agreement, the Company and its proper officers and directors or their designees shall be authorized to execute and deliver, in the name and on behalf of either constituent corporation, all such deeds, bills of sale, assignments and assurances and to do, in the name and on behalf of either constituent corporation, all such other acts and things as may be necessary, desirable or proper to vest, perfect or confirm the Company’s right, title and interest in, to and under any of the rights, privileges, powers, franchises, properties or assets of such constituent corporation and otherwise to carry out the purposes of this Agreement. Specifically, with respect to the intellectual property that is the subject of the core business of PETLIFE.


  

Exhibit 10.1 -- Page 4


  



ARTICLE II


 EXCHANGE OF CERTIFICATES


2.1            Conversion of Securities; Cancelation of Securities .  At the Closing Date, by virtue of the Exchange Agreement and without any action on the part of PETLIFE or the Company (each stockholder of PETLIFE being referred to individually hereinafter as a “ PETLIFE Stockholder ”):


(a)           Subject to the other provisions of this Section 2.1 and to Section 2.2, the shares of common stock of PETLIFE (“ PETLIFE Shares ” or “ Exchangeable Shares ”) issued and outstanding immediately prior to the Closing Date (each, an “ Exchangeable Share ”) shall be automatically exchangeable without payment of any additional consideration into forty million (40,000,000) shares of fully paid and non-assessable Company Common Stock; provided, however , that, in the event that any Shares of PETLIFE  outstanding immediately prior to the Effective Time are unvested or otherwise subject to a repurchase option, risk of forfeiture,  or other agreement with the Company, then the shares of Company Common Stock to be issued in exchange for such Shares of PETLIFE  shall also be unvested and subject to the same repurchase option, risk of forfeiture or other condition without regard, however, to any provisions regarding the acceleration of vesting in the event of certain transactions that may otherwise be applicable.  At the Closing Date, ( a ) any Shares of PETLIFE shall be exchanged for certificates representing whole shares of Company Common Stock issued in consideration therefor upon the surrender of such Shares in accordance with the provisions of Section 2.2 of this Agreement, and



( b ) the certificates representing any shares of Company Common Stock which have been exchanged for Shares of PETLIFE  which, immediately prior to the Closing Date, had been unvested or otherwise subject to a repurchase option, risk of forfeiture, or other condition under any applicable restricted stock purchase or other agreement with PETLIFE, shall contain an appropriate legend evidencing such continuing restriction.

 

 (b)           It is expressly understood and acknowledged that no fractional shares of Company Common Stock shall be issued in connection with the Share Exchange and that no holder of Exchangeable Common Shares shall be entitled to receive a cash payment in lieu of any fractional share of Company Common Stock.


2.2            Exchange of Securities and Certificates .


(a)           Upon receipt of notice from PETLIFE to the Company of PETLIFE’s receipt of PETLIFE Shareholders Approval, the Company shall deposit, or shall cause to be deposited, with the Escrow Agent, for the benefit of the PETLIFE Parties in accordance with this Article II, through the Escrow Agent, certificates representing (i) the whole shares of Company Common Stock issuable pursuant to Section 2.1(a).  The Escrow Agent shall, pursuant to irrevocable instructions from the Company and PETLIFE, deliver the various certificates for securities to be issued pursuant to Section 2.1 and Schedule 1.1. ”).


(b)           As promptly as reasonably practicable after the Escrow Closing Date, the Company (following the change in control contemplated by the Share Exchange) will instruct the Escrow Agent to mail to each party listed on Schedule 1.1: (i) a letter of transmittal, and (ii) instructions for use in effecting the surrender of PETLIFE Shares in exchange for Company Common Stock, which instructions shall be in customary form and shall specify that delivery shall be effected, and risk of loss and title to the Company Common Stock shall pass, only upon proper delivery of the certificates representing the PETLIFE Shares to the Escrow Agent for use in exchanging the Exchangeable Shares for the Company Common Stock. As to PETLIFE Shareholders, upon surrender of a Share for cancellation to the Escrow Agent, together with such letter of transmittal, duly executed and completed in accordance with the instructions thereto, and such other documents as may be reasonably required pursuant to such instructions, the holder of such Exchangeable Shares shall be entitled to receive certificates evidencing the Company Common Stock due to such holder in accordance with Section 2.1(a), together with any dividends or distribution to which such holder may otherwise be entitled, and the Shares(s) so surrendered shall immediately transferred to the Company. Subject to Section 2.2(e), under no circumstances will any holder of a certificate representing Exchangeable Shares be entitled to receive any of the Company Common Stock or certificates evidencing the same until such holder shall have surrendered any and all certificates reflecting the corresponding Exchangeable Shares from which such entitlement derives.


  

Exhibit 10.1 -- Page 5


  



(c)           In the event of a transfer of ownership of Exchangeable Shares which has not been registered in the transfer records of PETLIFE, the Exchangeable Shares may be delivered by the Escrow Agent in accordance with this Article II to the Person other than the Person in whose name the surrendered certificate is surrendered if (i) the certificate(s) evidencing such Exchangeable Shares is/are presented to the Escrow Agent, properly endorsed and



accompanied by all documents required to evidence and effect such transfer, including without limitation an opinion of counsel for PETLIFE that such transfer was effected in compliance with all federal and state securities Laws, and (ii) evidence is presented in form satisfactory to Escrow Agent that any applicable Taxes have been duly paid, or, if not paid, the Person requesting such issuance pays to the Escrow Agent any and all Taxes required as a result of the issuance to a Person other than the registered holder of the certificate.

 
 

                     (d)  Notwithstanding anything to the contrary contained herein, holder of Exchangeable   Shares shall be entitled to receive shares of Company Common   Stock under this Section 2.2 shall receive them on the condition and subject to the requirements that if sold pursuant to Rule 144, such Person shall have first obtained an opinion of counsel for the Company that substantially provides that the sale of such shares will be exempt from the registration requirements of the Securities Act based on the provisions of Section 4(1) thereof and Rule 144 promulgated thereunder.


2.3            Withholding .  Each of the Company and the Escrow Agent shall be entitled to deduct and withhold from the consideration payable pursuant to this Agreement to any holder of Exchangeable Common Stock such amounts as it is required to deduct and withhold with respect to the making of such payment under the Code or any provision of applicable state, local or foreign Tax Law.  To the extent that amounts are so withheld by the Company or the Escrow Agent, as the case may be, such withheld amounts shall be treated for all purposes of this Agreement as having been paid to the holder of Exchangeable Shares in respect of which such deduction and withholding was made by the Company or the Escrow Agent, as the case may be.


ARTICLE III


REPRESENTATIONS AND WARRANTIES OF THE PETLIFE SHAREHOLDERS


Each of the PETLIFE Shareholders represents and warrants (for himself or herself only, and not for any other PETLIFE Shareholders) to the Company that the statements contained in this Article III are true and correct.


3.1    Title to Shares   To the best of knowledge of PETLIFE Parties, the PETLIFE Shareholder is the legal and beneficial owner of the Exchangeable Shares to be transferred to the Company (the “PETLIFE Shares”), and upon consummation of the Share Exchange contemplated herein, the Company will acquire from  such PETLIFE Shareholder good and marketable title to the PETLIFE Shares, free and clear of all liens excepting only such restrictions hereunder upon future transfers by the Company, if any, as may be imposed by applicable law.  

 

3.2    Due Authorization .  The PETLIFE Shareholder has all requisite power and authority to execute and deliver this Agreement, and to consummate the transactions contemplated hereby and thereby.  This Agreement constitutes the valid and binding obligation of the PETLIFE Shareholder, enforceable against the PETLIFE Shareholder in accordance with its terms, except as may be affected by bankruptcy, insolvency, moratoria or other similar laws affecting the enforcement of creditors’ rights generally and subject to the qualification that the availability of equitable remedies is subject to the discretion of the court before which any proceeding therefore may be brought.

 

3.3    Purchase for Investment .

 



(a)   The PETLIFE Shareholder is acquiring the Company Common Stock for investment for such PETLIFE Shareholder’s own account and not as a nominee or agent, and not with a view to the resale or distribution of any part thereof, and the PETLIFE Shareholder has no present intention of selling, granting any participation in, or otherwise distributing the same.  The PETLIFE Shareholder further represents that he/she/it does not have any contract, undertaking, agreement or arrangement with any person to sell, transfer or grant participation to such person or to any third person, with respect to any of the shares of the Company Common Stock.

 


  

Exhibit 10.1 -- Page 6


  



(b)   The PETLIFE Shareholder understands that the shares he/she/it is to receive of the Company Common Stock are not registered under the Securities Act on the ground that the sale and the issuance of securities hereunder is exempt from registration under the Securities Act pursuant to Section 4(2) thereof, and that the Company’s reliance on such exemption is predicated on the PETLIFE Shareholder’s representations set forth herein.

 

3.4    Investment Experience .  The PETLIFE Shareholder acknowledges that he/she/it can bear the economic risk of its investment, and has such knowledge and experience in financial and business matters that she is capable of evaluating the merits and risks of the investment in the shares of the Company Common Stock.

   

3.5    Restricted Securities .  The PETLIFE Shareholder understands that the Company shares he is to receive pursuant to the Share Exchange may not be sold, transferred, or otherwise disposed of without registration under the Securities Act or an exemption therefrom, and that in the absence of an effective registration statement covering the Company shares or any available exemption from registration under the Securities Act, the Company shares must be held indefinitely.  The shareholder is aware that the Company shares may not be sold pursuant to Rule 144 promulgated under the Securities Act unless all of the conditions of that Rule are met.  Among the conditions for use of Rule 144 may be the availability of current information to the public about the Company.

 

ARTICLE IV


REPRESENTATIONS AND WARRANTIES OF PETLIFE


PETLIFE hereby represents and warrants to the Company that the statements contained in this Article IV are correct and complete as of the date of this Agreement and will be correct and complete as of the Escrow Closing Date:


4.1            Organization and Qualification .  PETLIFE is a corporation validly existing and in good standing under the Laws of the jurisdiction of its incorporation and has the requisite corporate power and authority to own, lease and operate their properties and to carry on their business as it is now being conducted. PETLIFE is duly qualified or licensed as a foreign corporation to do business, and are in good standing, in each jurisdiction where the character of the properties owned, leased or operated by them or the nature of their business makes such qualification or licensing necessary, except for such failures to be so qualified or licensed and in



good standing that would not, individually or in the aggregate, have a Material Adverse Effect on PETLIFE or its operations.  PETLIFE does not have Subsidiaries.


4.2            Certificate of Incorporation and Bylaws .  PETLIFE has previously furnished or made available to the Company a complete and correct copy of the certificate of incorporation and Bylaws or equivalent organizational documents, each as amended to date, of PETLIFE and each of its Subsidiaries.  Neither PETLIFE nor any such Subsidiary is in violation of any provision of its certificate of incorporation or Bylaws.


4.3            Books and Records .


(a)         The books of account, minute books, stock record books, and other records of PETLIFE are complete and correct and have been maintained in accordance with sound business practices, including the maintenance of an adequate system of internal controls.  The minute books of PETLIFE contain accurate and complete records of all meetings held of, consents of, and corporate action taken by, the stockholders, the board of directors and such Subsidiaries, and no meeting of such Shareholders, boards of directors or committees has been held for which minutes have not been prepared and are not contained in such minute books.


(b)         None of the records, systems, data or information of PETLIFE is recorded, stored, maintained, operated or otherwise wholly or partly dependent on or held or accessible by any means (including, but not limited to, an electronic, mechanical or photographic process computerized or not) which are not under the exclusive ownership and direct control of either PETLIFE, as the case may be.


  

Exhibit 10.1 -- Page 7


  



4.4            Authority Relative To This Agreement .


(a)           PETLIFE has all necessary corporate power and authority to execute and deliver this Agreement and the other Operative Agreements and, with respect to the Share Exchange, upon the approval of this Agreement by PETLIFE’s Shareholders in accordance with this Agreement and applicable Law, to perform its obligations hereunder and to consummate the Transactions.  The execution and delivery of this Agreement and the other Operative Agreements by PETLIFE and the consummation by PETLIFE of the Transactions have been duly and validly authorized by all necessary corporate action and no other corporate proceedings on the part of PETLIFE are necessary to authorize this Agreement or to consummate the Transactions, other than, with respect to the Share Exchange, the approval of this Agreement and the Share Exchange by PETLIFE’s Shareholders in accordance with applicable Law. This Agreement has been duly and validly executed and delivered by PETLIFE, and constitutes a legal, valid and binding obligation of PETLIFE, enforceable against PETLIFE in accordance with its terms, except as the enforceability thereof may be limited by (i) applicable bankruptcy, insolvency, reorganization, moratorium or other similar Laws affecting or relating to creditors’ rights generally, and (ii) the availability of injunctive relief and other equitable remedies.


(b)           In accordance with PETLIFE’s certificate of incorporation, its Bylaws, and the DGCL, the affirmative vote of the combined holders of a majority of the then-outstanding Shares of PETLIFE is the only vote of PETLIFE necessary to approve the Share Exchange, and such



vote, in accordance with PETLIFE’s certificate of incorporation, Bylaws, and the NRS, may be duly obtained by written consent in lieu of a meeting.


4.5            No Conflict; Required Filings and Consents .


(a)  The execution and delivery of this Agreement and the other Operative Agreements by PETLIFE does not, and the performance of this Agreement and the other Operative Agreements by PETLIFE will not (in each case, with or without the giving of notice or lapse of time, or both), be subject to ( x ) with respect to the Share Exchange, obtaining the requisite approval of this Agreement and the Share Exchange by PETLIFE’s Shareholders in accordance with this Agreement and applicable Law, and ( y ) obtaining the consents (the “ Required PETLIFE Consents ”), approvals, Authorizations and permits: (i) conflict with or violate the certificate of incorporation, Bylaws or equivalent organizational documents of PETLIFE, (ii) conflict with or violate any Law applicable to PETLIFE or by which any property or asset of PETLIFE is bound or affected, or (iii) result in any breach of or constitute a default (or an event which with notice or lapse of time or both would become a default) under, or give to others any right of termination,  unilateral amendment, acceleration or cancellation of, or result in the creation of a Lien or other encumbrance on any property or asset of PETLIFE, or require the consent of any third party pursuant to, any note, bond, mortgage, indenture, Contract, agreement, lease, license, permit, franchise or other instrument or obligation to which PETLIFE is a party or by which PETLIFE or any property or asset of PETLIFE its Subsidiaries is bound or affected, except for such conflicts, violations, breaches, defaults or other occurrences, which individually or in the aggregate would not reasonably be expected to have a Material Adverse Effect on PETLIFE.


(b)           The execution and delivery of this Agreement and the other Operative Agreements by PETLIFE does not, and the performance of this Agreement and the other Operative Agreements by PETLIFE will not, require any consent, approval, Authorization or permit of, or filing with or notification to, any governmental or regulatory authority, domestic or foreign.


4.6            Permits; Compliance .  PETLIFE is in possession of all franchises, grants, Authorizations, licenses, permits, easements, variances, exceptions, consents, certificates, approvals and orders of any Governmental Authority necessary for PETLIFE or any such Subsidiaries to own, lease and operate its properties or to carry on its business as it is now being conducted, except for those which the failure to possess would not individually or in the aggregate reasonably be expected to have a Material Adverse Effect on PETLIFE (the “ PETLIFE Permits ”) and, as of the date hereof, no suspension or cancellation of any of the PETLIFE Permits is pending or, to the Knowledge of PETLIFE, threatened, except such suspension or termination as would not reasonably be expected to have a Material Adverse Effect on PETLIFE.  PETLIFE is not in conflict with, or in default or violation of, or, with the giving of notice or the passage of time, would be in conflict with, or in default or violation of, (a) any Law applicable to PETLIFE or by which any property or asset of PETLIFE is bound or affected, or (b) any of the PETLIFE Permits.


  

Exhibit 10.1 -- Page 8


  






4.7            Undisclosed Liabilities .  PETLIFE does not have any material Liability, except for (i) Liabilities set forth on the face of the Most Recent PETLIFE Balance Sheet (rather than in any notes thereto), and (ii) Liabilities which have arisen since the date of the Most Recent PETLIFE Balance Sheet in the Ordinary Course of Business.


4.8            Taxes .


(a)           PETLIFE will have file all Tax Returns required to have been filed by or with respect to PETLIFE, (ii) each such Tax Return correctly and completely reflects all liability for Taxes and all other information required to be reported thereon, (iii) all Taxes owed by PETLIFE have been timely paid, and (iv) PETLIFE has adequately provided for, in its books of account and related records, all Liability for unpaid Taxes, being current Taxes not yet due and payable.


(b)           PETLIFE has withheld and timely paid all Taxes required to have been withheld and paid by it and has complied with all information reporting and backup withholding requirements, including maintenance of required records with respect thereto.


(c)           PETLIFE (i) is not the beneficiary of any extension of time within which to file any Tax Return, nor has PETLIFE made (or had made on its behalf) any requests for such extensions, or (ii) has not waived (or is subject to a waiver of) any statute of limitations in respect of Taxes or has agreed to (or is subject to) any extension of time with respect to a Tax assessment or deficiency.


(d)           There is no Action now pending or threatened against or with respect to the PETLIFE in respect of any Tax or any assessment or deficiency, and there are no liens for Taxes (other than current Taxes not yet due and payable) upon the assets of PETLIFE. Tax returns are prepared by CPA but are not audited per say


(e)           None of the assets or properties of PETLIFE constitutes tax-exempt bond financed property or tax-exempt use property within the meaning of Section 168 of the Code.  Neither PETLIFE nor any of its Subsidiaries is a party to any “safe harbor lease” within the meaning of Section 168(f)(8) of the Code, as in effect prior to amendment by the Tax Equity and Fiscal Responsibility Act of 1982, or to any “long-term contract” within the meaning of Section 460 of the Code. Neither PETLIFE nor any of its Subsidiaries has ever been a United States real property holding corporation within the meaning of Section 897(c)(2) of the Code. PETLIFE is not a “foreign person” within the meaning of Section 1445 of the Code.


(f)           PETLIFE has not agreed to and is not required to make by reason of a change in accounting method or otherwise, or could be required to make by reason of a proposed or threatened change in accounting method or otherwise, any adjustment under Section 481(a) of the Code.  Neither PETLIFE nor any of its Subsidiaries has been the “distributing corporation” (within the meaning of Section 355(c)(2) of the Code) with respect to a transaction described in Section 355 of the Code within the 5-year period ending as of the date of this Agreement.


(i)           PETLIFE (i) has never been a party to any Tax allocation or sharing agreement or Tax indemnification agreement, (ii) has never been a member of an affiliated, consolidated, condensed or unitary group, or (iii) does not have any Liability for or obligation to pay Taxes of any other Person under Treas. Reg. 1.1502-6 (or any similar provision of Tax Law), or as transferee or successor, by Contract or otherwise.  PETLIFE is not a party to any joint



venture, partnership, or other arrangement that is treated as a partnership for federal income tax purposes.


(j)           PETLIFE is not required to include any item of income in, or exclude any item of deduction from, taxable income for any taxable period (or portion thereof) ending after the Effective Time as a result of any: (i) intercompany transactions or excess loss accounts described in Treasury regulations under Section 1502 of the Code (or any similar provision of state, local, or foreign Tax Law), (ii) installment sale or open transaction disposition made on or prior to the Effective Time, or (iii) prepaid amount received on or prior to the Effective Time.


(k)           PETLIFE has not entered into any transaction that constitutes a “reportable transaction” within the meaning of Treasury Regulation Section 1.6011-4(b).


  

Exhibit 10.1 -- Page 9


  




(l)           The accrued but unpaid Taxes of PETLIFE (i) did not, as of the date of the Most Recent PETLIFE Balance Sheet, exceed the reserve for Tax liability (rather than any reserve for deferred Taxes established to reflect timing differences between book and Tax income) set forth on the face of the Most Recent PETLIFE Balance Sheet (rather than in any notes thereto), and (ii) will not exceed that reserve as adjusted for the passage of time through the Closing Date in accordance with the past custom and practice of PETLIFE in filing its Tax Returns.  Since the date of the Most Recent PETLIFE Balance Sheet, PETLIFE has not incurred any liability for Taxes arising from extraordinary gains or losses, as that term is used in GAAP, outside the Ordinary Course of Business consistent with past custom and practice.


4.9            Title to Personal Property .


(a)           With respect to personal properties and assets that are purported to be owned by PETLIFE, including all properties and assets reflected as owned on the Most Recent PETLIFE Balance Sheet (other than inventory sold and items of obsolete equipment disposed of in the Ordinary Course of Business since the date thereof), PETLIFE or one of its Subsidiaries has good and valid title to all of such properties and assets, free and clear of all Liens other than Permitted Liens.


(b)             With respect to personal properties and assets that are leased, PETLIFE or one of its Subsidiaries has a valid leasehold interest in such properties and assets and all such leases are in full force and effect and constitute valid and binding obligations of the other party(ies) thereto. Neither PETLIFE nor any of its Subsidiaries nor any other party thereto is in violation of any of the terms of any such lease.


4.10     Condition of Tangible Fixed Assets .  All buildings, plants, leasehold improvements, structures, facilities, equipment and other items of tangible property and assets which are owned, leased or used by PETLIFE are structurally sound, free from material defects (patent and latent), have been maintained in accordance with normal industry practice, are in good operating condition and repair (subject to normal wear and tear given the use and age of such assets), are usable in the regular and Ordinary Course of Business and conform in all material respects to all Laws and Authorizations relating to their construction, use and operation.




4.11            Inventory .  PETLIFE does not have inventory.


4.12            Product Warranty .  PETLIFE does not currently manufacture products; there are no outstanding product warranties.


4.13            Product Liability .  PETLIFE does not have any material liability (whether known or unknown, whether asserted or unasserted, whether absolute or contingent, whether accrued or unaccrued, whether liquidated or unliquidated, and whether due or to become due) arising out of any injury to individuals or property as a result of the ownership, possession, or use of any product produced, distributed, sold, leased, or delivered by any of PETLIFE.

 

4.14 Real Property .  PETLIFE is not party to any real property leases.


4.15            Material Contracts .  To the best of PETLIFE Parties’ knowledge, PETLIFE is not a party to any Contract (“a PETLIFE Material Contract”), which is:


(i)           for the purchase of materials, supplies, goods, services, equipment or other assets and that involves or would reasonably be expected to involve (A) annual payments by PETLIFE of $5,000 or more, or (B) aggregate payments by PETLIFE of $5,000 or more;


(ii)           (A) for the sale by PETLIFE of materials, supplies, goods, services, equipment or other assets, and that provides for (1) a specified annual minimum dollar sales amount by PETLIFE of $5,000 or more, or (2) aggregate payments to PETLIFE of $5,000 or more, or (B) pursuant to which PETLIFE received payments of more than $5,000 in the year ended December 31, 2012, or expects to receive payments of more than $5,000 in the year ending December 31, 2013;


  

Exhibit 10.1 -- Page 10


  



(iii)           that continues over a period of more than six (6) months from the date hereof and provides for payments to or by PETLIFE exceeding $5,000, except for arrangements disclosed pursuant to the preceding subparagraphs (i) and (ii);


(iv)           that is an employment, consulting, termination or severance Contract that involves or would reasonably be expected to involve the payment of $5,000 or more by PETLIFE following the date hereof, except for any such Contract that is terminable at-will by PETLIFE without liability to PETLIFE or any such Subsidiary;


(v)           that is a distribution, dealer, representative or sales agency Contract, other than Contracts entered into in the Ordinary Course of Business with distributors, representatives and sales agents that are cancelable without penalty on not more than one hundred eighty (180) days’ notice and does not deviate in any material respect from PETLIFE’s standard form;


(vi)           that is a (A) lease, or (B) Contract for the lease of personal property, in each case which provides for payments to or by PETLIFE in any one case of $12,000 or more annually or $25,000 or more over the term of such PETLIFE Lease or lease;




(vii)           which provides for the indemnification by PETLIFE of any Person, the undertaking by PETLIFE to be responsible for consequential damages, or the assumption by PETLIFE of any Tax, environmental or other Liability;


(viii)           that is a note, debenture, bond, equipment trust, letter of credit, loan or other Contract for Indebtedness or lending of money (other than to employees for travel expenses in the Ordinary Course of Business) or Contract for a line of credit or guarantee, pledge or undertaking of the Indebtedness of any other Person;


(ix)           for any capital expenditure or leasehold improvement in any one case in excess of $12,000 or any such Contracts in the aggregate greater than $20,000;


(x)           that restricts or purports to restrict the right of PETLIFE to engage in any line of business, acquire any property, develop or distribute any product or provide any service (including geographic restrictions) or to compete with any Person or granting any exclusive distribution rights, in any market, field or territory;


(xi)           that is a partnership, joint venture, joint development or similar Contract;


(xii)           that relates to the acquisition or disposition of any business (whether by merger, sale of stock, sale of assets or otherwise);


(xiii)           that is a collective bargaining Contract or other Contract with any labor organization, union or association; and


(ix)           that is a Contract or series of Contracts, the termination or breach of which would reasonably be expected to have a Material Adverse Effect on PETLIFE and not previously disclosed pursuant to this Section 4.15.


 (b)           To PETLIFE’s Knowledge, neither PETLIFE nor any other relevant party is in default in the performance, observance or fulfillment of any obligation, covenant, condition or other term contained in any PETLIFE Material Contract, and neither PETLIFE nor any of its Subsidiaries has given or received notice to or from any Person relating to any such alleged or potential default that has not been cured.  No event has occurred which with or without the giving of notice or lapse of time, or both, may conflict with or result in a violation or breach of, or give any Person the right to exercise any remedy under or accelerate the maturity or performance of, or cancel, terminate or modify, any PETLIFE Material Contract.


  

Exhibit 10.1 -- Page 11


  




(c)           PETLIFE has provided accurate and complete copies of each PETLIFE Material Contract to the Company.


(d)           All Contracts other than PETLIFE Material Contracts to which PETLIFE is a party or is subject, or by which any of their respective assets are bound (collectively, the “ PETLIFE Minor Contracts ”), are in all material respects valid and enforceable



in accordance with their terms.  Neither PETLIFE nor any of its Subsidiaries is in default in the performance, observance or fulfillment of any obligation, covenant or condition contained therein, and no event has occurred which with or without the giving of notice or lapse of time, or both, would constitute a default thereunder by PETLIFE, except in either case where any such default or defaults could not reasonably be expected have, individually or in the aggregate, a Material Adverse Effect on PETLIFE taken as a whole.


4.16            Litigation .  To the best of knowledge of PETLIFE Parties: (i) there is no Proceeding pending or threatened against PETLIFE, which (a) individually or in the aggregate, could reasonably be expected to have a Material Adverse Effect on PETLIFE, or (b) seeks to and is reasonably likely to significantly delay or prevent the consummation of the Share Exchange, (ii) there is no Proceeding against any current or former director or employee of PETLIFE or any of their Subsidiaries with respect to which PETLIFE has or is reasonably likely to have an indemnification obligation, and (iii) neither PETLIFE nor any of its Subsidiaries, nor any property or asset of PETLIFE is in violation of any Order having, individually or in the aggregate, a Material Adverse Effect on PETLIFE.

 

4.17 Labor and Employment Matters .  Petlife does not employ employees.


  4.18              Environmental .  To the best of Knowledge of PETLIFE Parties, it is not, and has not been, required to secure Environmental Permits at the current stage of its operations.


4.19            Absence of Certain Changes or Events .  Since December 31, 2013, except as may be contemplated by, or disclosed pursuant to, this Agreement:


(a)           there has not been any event or events (whether or not covered by insurance), individually or in the aggregate, which have had a Material Adverse Effect on PETLIFE, including without limitation the imposition of any security interests on any of the assets of PETLIFE;


(b)           there have not been any amendments or other modifications to the certificate of incorporation or Bylaws of either PETLIFE;


(c)           there has not been any entry by PETLIFE nor any of its Subsidiaries into any commitment or transaction material to PETLIFE or such Subsidiaries, except in the Ordinary Course of Business and consistent with past practice, including without limitation any (i) borrowings or the issuance of any guaranties, (ii) any capital expenditures in excess of $20,000, or (iii) any grant of any increase in the base compensation payable, or any loans, to any directors, officers or employees;

 

(d)           there has not been, other than pursuant to the Plans, any increase in or establishment of any bonus, insurance, severance, deferred compensation, pension, retirement, profit sharing, stock option, stock purchase or other employee benefit plan, except in the Ordinary Course of Business consistent with past practice.

 

(e)           there have not been any material changes by PETLIFE in its accounting methods, principles or practices;


(f)           neither PETLIFE nor any of its Subsidiaries has declared, set aside or paid any dividend or other distribution (whether in cash, stock or property) with respect to any of its securities;




  

Exhibit 10.1 -- Page 12


  



(g)           neither PETLIFE nor any of its Subsidiaries has split, combined or reclassified any of its securities, or issued, or authorized for issuance, any securities;


(h)           there has not been any material damage, destruction or loss with respect to the property and assets of PETLIFE, whether or not covered by insurance;


(i)           there has not been any revaluation of PETLIFE’s or any of its Subsidiaries’ assets, including writing down the value of inventory or writing off notes or accounts receivable, other than in the Ordinary Course of Business consistent with past practice; and


(j)           neither PETLIFE nor any of its Subsidiaries has agreed, whether in writing or otherwise, to do any of the foregoing.

 
 

4.20            Solvency .   No Order has been made, petition presented, or resolution passed for the winding up (or other process whereby the business is terminated and the assets of the subject company are distributed among its creditors and/or shareholders) of either PETLIFE.  There are no cases or Proceedings of any kind pending under any applicable insolvency, reorganization or similar Law in any jurisdiction concerning PETLIFE, and no circumstances exist which, under applicable Law, would justify any such cases or Proceedings.  No receiver or trustee has been appointed with respect to all or any portion of PETLIFE business or assets.


4.21            Brokers or Finders .  PETLIFE shall indemnify and hold harmless the Company and the officers and directors of the Company from any obligations or liabilities to any person or entity engaged by or to whom PETLIFE is liable for brokerage, investment banking and/or finder’s fees or commissions for services rendered in connection with the Transactions.


4.22            No Illegal Payments .  To the Knowledge of PETLIFE Parties, any Affiliate, officer, agent or employee thereof, directly or indirectly, has, since inception, on behalf of or with respect to PETLIFE, (a) made any unlawful domestic or foreign political contributions, (b) made any payment or provided services which were not legal to make or provide or which PETLIFE or any Affiliate thereof or any such officer, employee or other Person should reasonably have known were not legal for the payee or the recipient of such services to receive, (c) received any payment or any services which were not legal for the payer or the provider of such services to make or provide, (d) had any material transactions or payments which are not recorded in its accounting books and records, or (e) had any off-book bank or cash accounts or “slush funds.”


4.23            Information Supplied .  None of the information furnished or to be furnished by or on behalf of PETLIFE for inclusion or incorporation by reference in the Form 8-K to be filed with the SEC by the Company in connection with the issuance of the Share Exchange Securities pursuant to the Share Exchange, will, as of the time furnished, contain any untrue statement of a material fact or omit to state any material fact required to be stated therein or necessary to make the statements therein not misleading.




4.24            Antitakeover Statutes .  To the Knowledge of PETLIFE Parties, PETLIFE has or shall have taken all action necessary to exempt the Share Exchange, this Agreement, the Voting Agreement, and the Transactions from the requirements of the DGCL.  Neither such Section nor any other anti-takeover or similar Law applies or purports to apply to the Transactions.  No other “control share acquisition,” “fair price,” “moratorium” or other anti-takeover Laws apply to this Agreement or any of the Transactions.


4.25            Compliance with Securities Laws .  Except to the extent as would not have a Material Adverse Effect, individually or in the aggregate, on PETLIFE, to the Knowledge of PETLIFE Parties, the offering and issuance by PETLIFE and any of its Subsidiaries of all securities to date were made and completed in substantial compliance with all applicable state, federal and, if applicable, foreign securities Laws.


  

Exhibit 10.1 -- Page 13


  



4.26            Change in Control .  To the Knowledge of PETLIFE Parties, PETLIFE is not a party to any Contract that contains a “change in control,” “potential change in control” or similar provision.


4.27            Powers of Attorney .  To the Knowledge of PETLIFE Parties, there are no material outstanding powers of attorney executed on behalf of PETLIFE or any of their Subsidiaries.


4.28            Material Disclosures .  No statement, representation or warranty made by PETLIFE in this Agreement, or in any certificate, statement, list, schedule or other document furnished or to be furnished to the Company hereunder, contains, or when so furnished will contain, any untrue statement of a material fact, or fails to state, or when so furnished will fail to state, a material fact necessary in order to make the statements contained herein or therein, in light of the circumstances in which they are or will be made, not misleading.


ARTICLE V


REPRESENTATIONS AND WARRANTIES COMPANY


Company hereby represents and warrants to PETLIFE that:


5.1    Due Organization and Qualification; Due Authorization .

 

(a)   The Company is a corporation duly incorporated, validly existing and in good standing under the laws of the State of Nevada, with full corporate power and authority to own, lease and operate its business and properties and to carry on its business in the places and in the manner as presently conducted or proposed to be conducted.  The Company is in good standing as a foreign corporation in each jurisdiction in which the properties owned, leased or operated, or the business conducted, by it requires such qualification except for any such failure, which when taken together with all other failures, is not likely to have a material adverse effect on the business of the Company.

 



                        (b)   The Company does not own, directly or indirectly, any capital stock, equity or interest in any corporation, firm, partnership, joint venture or other entity.

 

(c)   The Company has all requisite corporate power and authority to execute and deliver this Agreement, and to consummate the transactions contemplated hereby and thereby.  The Company has taken all corporate action necessary for the execution and delivery of this Agreement and the consummation of the transactions contemplated hereby, and this Agreement constitutes the valid and binding obligation of the Company, enforceable against the Company in accordance with its terms, except as may be affected by bankruptcy, insolvency, moratoria or other similar laws affecting the enforcement of creditors’ rights generally and subject to the qualification that the availability of equitable remedies is subject to the discretion of the court before which any proceeding therefore may be brought, equitable remedies is subject to the discretion of the court before which any proceeding therefore may be brought.

 

5.2    No Conflicts or Defaults .  The execution and delivery of this Agreement by the Company and the consummation of the transactions contemplated hereby do not and shall not (a) contravene the Certificate of Incorporation or By-laws of the Company or (b) with or without the giving of notice or the passage of time (i) violate, conflict with, or result in a breach of, or a default or loss of rights under, any material covenant, agreement, mortgage, indenture, lease, instrument, permit or license to which the Company is a party or by which the Company is bound, or any judgment, order or decree, or any law, rule or regulation to which the Company is subject, (ii) result in the creation of, or give any party the right to create, any lien, charge, encumbrance or any other right or adverse interest (the “ Liens ”) upon any of the assets of the Company, (iii) terminate or give any party the right to terminate, amend, abandon or refuse to perform, any material agreement, arrangement or commitment to which the Company is a party or by which the Company’s assets are bound, or (iv) accelerate or modify, or give any party the right to accelerate or modify, the time within which, or the terms under which, the Company is to perform any duties or obligations or receive any rights or benefits under any material agreement, arrangement or commitment to which it is a party.

 


  

Exhibit 10.1 -- Page 14


  



5.3    Capitalization .  The authorized capital stock of the Company immediately prior to giving effect to the transactions contemplated hereby consists of 56,666,667 shares of which 50,000,000 have been designated as Company Common Stock, $0.001 par value (the “ Common Stock ”) and 6,666,667 shares have been designated as preferred stock, $0.001 par value per share (the “ Preferred Stock ”).  As of the date of this Agreement, there are 2,636,171 shares of Company Common Stock issued and 261,667 shares of Series A Preferred Stock and 406,720 shares of Series B Preferred Stock issued and outstanding, although the shares of preferred stock issued and outstanding will be canceled or converted on or prior to Closing. All of the outstanding shares of Common Stock are, and the Company Shares when issued in accordance with the terms hereof will be, duly authorized, validly issued, fully paid and non-assessable, and have not been or, with respect to the Company Shares will not be, issued in violation of any preemptive right of stockholders.  There is no outstanding voting trust agreement or other contract, agreement, arrangement, option, warrant, call, commitment or other right of any character obligating or entitling the Company to issue, sell, redeem or repurchase any of its securities, and there is no



outstanding security of any kind convertible into or exchangeable for Company Common Stock. The Company has not granted registration rights to any person.

    

5.4    Financial Statements .  The Company shall provide the PETLIFE Parties copies of the (i) balance sheet of the Company as of May 31, 2013, and the related statements of operations, changes in stockholders’ equity (deficit) and cash flows for the year ended August 31, 2013 and the period from inception to August 31, 2013, including the notes thereto, as audited by ________________, independent registered public accounting firm and (ii) balance sheet of the Company as of November 30, 2013 and the related statements of operations, and cash flows for the three (3)-month period then ended (the “ Financial Statements ”).  The Financial Statements, together with the notes thereto, have been prepared in accordance with United States generally accepted accounting principles applied on a basis consistent throughout all periods presented.  The Financial Statements present fairly the financial position of the Company as of the dates and for the periods indicated.  The books of account and other financial records of the Company have been maintained in accordance with good business practices. The Company does not have any material Liability, except for (i) Liabilities set forth on the face of the Financial Statements.

 

5.5.   Books and Records .


(a)         The books of account, minute books, stock record books, and other records of the Company are complete and correct and have been maintained in accordance with sound business practices, including the maintenance of an adequate system of internal controls.  The minute books of the Company contains accurate and complete records of all meetings held of, consents of, and corporate action taken by, the stockholders, the board of directors and such Subsidiaries, and no meeting of such Shareholders, boards of directors or committees has been held for which minutes have not been prepared and are not contained in such minute books.


(b)         None of the records, systems, data or information of the Company is recorded, stored, maintained, operated or otherwise wholly or partly dependent on or held or accessible by any means (including, but not limited to, an electronic, mechanical or photographic process computerized or not) which are not under the exclusive ownership and direct control of the Company.


 5.6.   Taxes .


(a)           The Company has duly and timely filed all Tax Returns required to have been filed by or with respect to The Company, (ii) each such Tax Return correctly and completely reflects all liability for Taxes and all other information required to be reported thereon, (iii) all Taxes owed by The Company have been timely paid, and (iv) The Company has adequately provided for, in its books of account and related records, all Liability for unpaid Taxes, being current Taxes not yet due and payable.


(b)           The Company has withheld and timely paid all Taxes required to have been withheld and paid by it and has complied with all information reporting and backup withholding requirements, including maintenance of required records with respect thereto.


  

Exhibit 10.1 -- Page 15


  





(c)           The Company (i) is not the beneficiary of any extension of time within which to file any Tax Return, nor has PETLIFE made (or had made on its behalf) any requests for such extensions, or (ii) has not waived (or is subject to a waiver of) any statute of limitations in respect of Taxes or has agreed to (or is subject to) any extension of time with respect to a Tax assessment or deficiency.


(d)           There is no Action now pending or threatened against or with respect to The Company in respect of any Tax or any assessment or deficiency, and there are no liens for Taxes (other than current Taxes not yet due and payable) upon the assets of the Company.  The cancellation of Indebtedness otherwise set forth in this Agreement shall be done in exchange for value and shall not have resulted in Tax liability to the Company.


(e)           No claim has been made by any Taxing Authority in a jurisdiction where The Company does not file Tax Returns that The Company is or may be subject to taxation by that jurisdiction or that any of them must file Tax Returns.


(f)           None of the assets or properties of The Company constitutes tax-exempt bond financed property or tax-exempt use property within the meaning of Section 168 of the Code.  The Company is not a party to any “safe harbor lease” within the meaning of Section 168(f)(8) of the Code, as in effect prior to amendment by the Tax Equity and Fiscal Responsibility Act of 1982, or to any “long-term contract” within the meaning of Section 460 of the Code. The Company has never ever been a United States real property holding corporation within the meaning of Section 897(c)(2) of the Code. PETLIFE is not a “foreign person” within the meaning of Section 1445 of the Code.


(g)           The Company has not agreed to or is not required to make by reason of a change in accounting method or otherwise, or could be required to make by reason of a proposed or threatened change in accounting method or otherwise, any adjustment under Section 481(a) of the Code.  The Company has not been the “distributing corporation” (within the meaning of Section 355(c)(2) of the Code) with respect to a transaction described in Section 355 of the Code within the 5-year period ending as of the date of this Agreement.


(h)           The Company has no subsidiaries or Affiliates, whether incorporated in the United States or any foreign jurisdiction.


(i)           The Company (i) has never been a party to any Tax allocation or sharing agreement or Tax indemnification agreement, (ii) has never been a member of an affiliated, consolidated, condensed or unitary group, and (iii) does not have any Liability for or obligation to pay Taxes of any other Person under Treas. Reg. 1.1502-6 (or any similar provision of Tax Law), or as transferee or successor, by Contract or otherwise.  The Company is a not party to any joint venture, partnership, or other arrangement that is treated as a partnership for federal income tax purposes.


(j)           The Company will not be required to include any item of income in, or exclude any item of deduction from, taxable income for any taxable period (or portion thereof) ending after the Effective Time as a result of any: (i) intercompany transactions or excess loss accounts described in Treasury regulations under Section 1502 of the Code (or any similar provision of state, local, or foreign Tax Law), (ii) installment sale or open transaction disposition made on or prior to the Effective Time, or (iii) prepaid amount received on or prior to the Effective Time.




(k)           The Company has not entered into any transaction that constitutes a “reportable transaction” within the meaning of Treasury Regulation Section 1.6011-4(b).


(l)           The Company is not aware of any person person who the Company reasonably believes is, with respect to the Company, a “disqualified individual” within the meaning of Section 280G of the Code and the Regulations thereunder.


5.7.   Material Contracts.  The Company is not a party to any Material Contracts (for the purpose of this Section, the term “Material Contracts” has the meaning set forth in Section 4.15).


5.8     Real Property .  The Company does not own or lease any real property.


  

Exhibit 10.1 -- Page 16


  



 

5.9    Compliance with Law .  The Company is in compliance with all applicable federal, state, local and foreign laws and regulations relating to the protection of the environment and human health.  There are no claims, notices, actions, suits, hearings, investigations, inquiries or proceedings pending or, to the knowledge of the Company, threatened against the Company that are based on or related to any environmental matters or the failure to have any required environmental permits, and there are no past or present conditions that the Company has reason to believe are likely to give rise to any material liability or other obligations of the Company under any environmental laws.  The Company has never been classified as a “shell company” for the purpose of Item 1101(b) of Regulation AB.

   

5.10    Permits and Licenses .  The Company has all certificates of occupancy, rights, permits, certificates, licenses, franchises, approvals and other authorizations as are reasonably necessary to conduct its business and to own, lease, use, operate and occupy its assets, at the places and in the manner now conducted and operated, except those the absence of which would not materially adversely affect its respective business.

 

5.11    Litigation .   Litigation .  To the best of the Company’s knowledge, (i) there is no Proceeding pending or, to the Knowledge of the Company, threatened against the Company, which (a) individually or in the aggregate, could reasonably be expected to have a Material Adverse Effect on the Company, or (b) seeks to and is reasonably likely to significantly delay or prevent the consummation of the Share Exchange, (ii) there is no Proceeding against any current or, to the Company’s Knowledge, former director or employee of the Company with respect to which the Company has or is reasonably likely to have an indemnification obligation, and (iii) Neither the Company nor any property or asset of the Company is in violation of any Order having, individually or in the aggregate, a Material Adverse Effect on the Company.

 

5.12    Insurance .  The Company does not currently maintain any form of insurance.

 

5.13    Patents, Trademarks and Intellectual Property Rights .  The Company does not own or possess any patents, trademarks, service marks, trade names, copyrights, trade secrets, licenses, information, Internet web site(s) or proprietary rights of any nature.

 



5.14            Related Party Transactions .  There are no outstanding Contracts of any kind, written or oral, entered into by Company or any of its Subsidiaries with, or for the benefit of, any officer, director or stockholder of  the Company or, to the Knowledge of the Company, any Affiliate of any of them, except in each case, for (a)  reimbursements of ordinary and necessary expenses incurred in connection with their services, (b) the occupancy of certain of Company’s facilities which do not provide for the payment of significant amounts of rent, (c) as may have otherwise been disclosed in the Company SEC Reports.


5.15            No Illegal Payments .  None of the Company, any of its Subsidiaries or, to the Knowledge of  the Company, any Affiliate, officer, agent or employee thereof, directly or indirectly, has, since inception, on behalf of or with respect to the Company or any of its Subsidiaries, (a) made any unlawful domestic or foreign political contributions, (b) made any payment or provided services which were not legal to make or provide or which the Company, any of its Subsidiaries or any Affiliate thereof or any such officer, employee or other Person should reasonably have known were not legal for the payee or the recipient of such services to receive, (c) received any payment or any services which were not legal for the payer or the provider of such services to make or provide, (d) had any material transactions or payments which are not recorded in its accounting books and records, or (e) had any off-book bank or cash accounts or “slush funds.”


5.16            Antitakeover Statutes .  The Company has taken all action believed to be necessary to exempt the Exchange Agreement, and the Transactions from the DGCL.


5.17            Brokers or Finders .  No broker, finder or investment banker is entitled to any brokerage, finder’s or other fee or commission in connection with the Transactions based upon arrangements made by or on behalf of the Company.


  

Exhibit 10.1 -- Page 17


  



5.18            Labor and Employment Matters .  The Company does not have any current employees.  In addition:


 (a)           The Company has complied in all material respects with each, and is not in violation in any material respect of any, Law relating to anti-discrimination and equal employment opportunities and there are, and have been, no material violations of any other Law respecting the hiring, hours, wages, occupational safety and health, employment, promotion, termination or benefits of any employee or other Person.


(b)           The Company has paid or properly accrued in the Ordinary Course of Business all wages and compensation due to employees, including all vacations or vacation pay, holidays or holiday pay, sick days or sick pay, and bonuses.


(c)           The Company is not a party to any Contract which restricts The Company from relocating, closing or terminating any of its operations or facilities or any portion thereof.  The Company has not effectuated a “plant closing” (as defined in the Worker Adjustment and Retraining Notification Act of 1988 (the “ WARN Act ”)) or (ii) a “mass lay-off” (as defined in the WARN Act), in either case affecting any site of employment or facility of The Company, except in accordance with the WARN Act.  The consummation of the Share Exchange



will not create Liability for any act by The Company on or prior to the Closing Date under the WARN Act or any other Law respecting reductions in force or the impact on employees on plant closings or sales of businesses.


(g)           The consummation of the Share Exchange shall not have resulted in breach of any employment Agreement.


(h)           To the best of the Company’s Knowledge, the Company has no outstanding liability for unpaid wages, accrued benefits, or any other employment related liability.


5.19              Environmental .  To the best of the Company’s Knowledge, it is not subject Environmental Permit, is not in violation of any Environmental Law, whether by reason of its current or past operations, and is not subject to any past, present, or threatened Proceeding involving any claim under Environmental Law.


5.20            Solvency .   No Order has been made, petition presented, or resolution passed for the winding up (or other process whereby the business is terminated and the assets of the subject company are distributed among its creditors and/or shareholders) of the Company.  There are no cases or Proceedings of any kind pending under any applicable insolvency, reorganization or similar Law in any jurisdiction concerning the Company, and no circumstances exist which, under applicable Law, would justify any such cases or Proceedings.  No receiver or trustee has been appointed with respect to all or any portion of the Company’s business or assets.


5.21            Change in Control .  The Company is not a party to any Contract that contains a “change in control,” “potential change in control” or similar provision.


5.22            Powers of Attorney .  There are no material outstanding powers of attorney executed on behalf of theCompany.


5.23            Material Disclosures .  No statement, representation or warranty made by the Company in this Agreement, or in any certificate, statement, list, schedule or other document furnished or to be furnished to the Company hereunder, contains, or when so furnished will contain, any untrue statement of a material fact, or fails to state, or when so furnished will fail to state, a material fact necessary in order to make the statements contained herein or therein, in light of the circumstances in which they are or will be made, not misleading.


  

Exhibit 10.1 -- Page 18


  



ARTICLE VI


COVENANTS RELATING TO CONDUCT OF BUSINESS PENDING THE CLOSING OF ESCROW


6.1            Conduct of Business by PETLIFE Pending the Share Exchange .  PETLIFE each covenants and agrees that, that following the Closing and until all post-closing conditions set forth in this Agreement are satisfied (“Escrow Closing Date”): (1) the business of PETLIFE and any of their Subsidiaries shall be conducted only in, and PETLIFE and any such Subsidiaries shall not take any action except in, the Ordinary Course of Business, (2) PETLIFE shall use all



reasonable efforts to preserve substantially intact their business organizations, to keep available the services of the current officers, employees and consultants of PETLIFE and any of their Subsidiaries and to preserve the current relationships of PETLIFE and such Subsidiaries with customers, suppliers and other persons with which PETLIFE and any of their Subsidiaries have significant business relations, (3) comply with all applicable Laws, (4) prepare and timely file all foreign, Federal, state and local Tax Returns as required by applicable Law, and make timely payment of all applicable Taxes when due, (5) use reasonable efforts to obtain, prior to the Escrow Closing Date, all Required PETLIFE Consents, (6) take all actions to be in substantial compliance with all PETLIFE Permits, (7) make full and timely payment of all amounts required to be contributed under the terms of each Benefit Plan and applicable Law or required to be paid as expenses under any such Benefit Plan, and (8) PETLIFE will not, and will not permit any Subsidiary to:


(a)           amend or otherwise change its Articles of Incorporation or Bylaws;


(b)           issue, sell, pledge, dispose of, grant, encumber, or authorize the issuance, sale, pledge, disposition, grant or encumbrance of any Shares of PETLIFE.


 (c)            (i) increase the compensation payable or to become payable to any director, officer or other employee, or grant any bonus, to, or grant any severance or termination pay to, or enter into any employment or severance agreement with any director, officer or other employee of PETLIFE or any Subsidiary or enter into or amend any collective bargaining agreement, or (ii) establish, adopt, enter into or amend any bonus, profit sharing, thrift, compensation, stock option, restricted stock, pension, retirement, deferred compensation or other plan, trust or fund for the benefit of any director, officer or class of employees;

(d)           settle or compromise any pending or threatened litigation which is material or which relates to the Transactions;


(e)           grant or convey to any Person any rights, including, but not limited to, by way of sale, license or sub-license, in any of the PETLIFE Intellectual Property;


(f)           make any Tax election, change its method of Tax accounting or settle any claim relating to Taxes;


(j)           make any change in any of PETLIFE’s or any of its Subsidiaries accounting methods or in the manner of keeping each of their respective books and records or any change in any of their respective current practices with respect to inventory, sales, receivables, payables or accrued expenses;


(g)           file or cause to be filed any registration statements under the Securities Act or Exchange Act relating to any of its capital stock or other securities;


(h)           take any action or omit to do any act within its reasonable control which action or omission is reasonably likely to result in any of the conditions to the Share Exchange not being satisfied, except as may be required by applicable Law;


(i)           take or omit to take any action that would result in its representations and warranties hereunder being rendered untrue in any material respect; or


(j)           agree to do any of the foregoing.


  



Exhibit 10.1 -- Page 19


  



6.2            Conduct of Business by the Company Pending the Share Exchange .  The Company covenants and agrees that, following the Closing and until the Escrow Closing Date, (i) the businesses of the Company shall be conducted only in the Ordinary Course of Business consistent with past practice, (ii) Company shall timely file all Company SEC Reports as may be required under the Exchange Act (including any extensions afforded by way of compliance with Rule 12b-25 thereunder if applicable), (iii) Company shall comply with all applicable Laws, (iv) Company shall prepare and timely file all foreign, Federal, state and local Tax Returns as required by applicable Law, and make timely payment of all applicable Taxes when due, (v) Company shall not amend any of the terms or provisions of the Company Common Stock except as necessary to effect the Transactions contemplated hereunder, (vi) Company shall not take any action or omit to do any act within its reasonable control which action or omission is reasonably likely to result in any of the conditions to the Share Exchange not being satisfied, except as may be required by applicable Law, and (vii) Company shall not take or omit to take any action that would result in its representations and warranties hereunder being rendered untrue in any material respect.  In ad addition, the Company shall not, without PETLIFE’s express written consent:


(a)           amend or otherwise change its Articles of Incorporation or Bylaws, except in furtherance eo this Agreement;


(b)           issue, sell, pledge, dispose of, grant, encumber, or authorize the issuance, sale, pledge, disposition, grant or encumbrance of any Shares of the Company, except in furtherance eo this Agreement.


 (c)            (i) increase the compensation payable or to become payable to any director, officer or other employee, or grant any bonus, to, or grant any severance or termination pay to, or enter into any employment or severance agreement with any director, officer or other employee of the Company or enter into or amend any collective bargaining agreement, or (ii) establish, adopt, enter into or amend any bonus, profit sharing, thrift, compensation, stock option, restricted stock, pension, retirement, deferred compensation or other plan, trust or fund for the benefit of any director, officer or class of employees;


(d)           settle or compromise any pending or threatened litigation which is material or which relates to the Transactions;


(e)           grant or convey to any Person any rights, including, but not limited to, by way of sale, license or sub-license, in any of the the Company’s intellectual property, if any;


(f)           make any Tax election, change its method of Tax accounting or settle any claim relating to Taxes;


(j)           make any change in any of the Company’s accounting methods or in the manner of keeping each of their respective books and records or any change in any of their respective current practices with respect to inventory, sales, receivables, payables or accrued expenses;




(g)            take any action or omit to do any act within its reasonable control which action or omission is reasonably likely to result in any of the conditions to the Share Exchange not being satisfied, except as may be required by applicable Law;


(h)           take or omit to take any action that would result in its representations and warranties hereunder being rendered untrue in any material respect; or


(i)           agree to do any of the foregoing.


  

Exhibit 10.1 -- Page 20


  



ARTICLE VII


ADDITIONAL AGREEMENTS


7.1            Certain Corporate and Securities Compliance .

 

(a)           PETLIFE hereby agrees that, as soon as practicable after the execution of this Agreement, it shall take whatever action may be reasonably necessary to  have its financial statements audited by an independent auditing firm duly registered with the PCAOB, and immediately make available such audited financial statements to the Company.


(b)           As soon as practicable after the execution of this Agreement, the Company, with the fullest of cooperation and assistance of PETLIFE applying its best efforts, shall prepare an initial draft of the Form 8-K, and 14C Information Statement.


7.2            Regulatory Approvals .


(a)           Each of the Company and PETLIFE shall promptly apply for, and take all reasonably necessary actions to obtain or make, as applicable, all Authorizations, Orders, declarations and filings with, and notices to, any Governmental Authority required to be obtained or made by it for the consummation of the Transactions.  Each Party shall cooperate with and promptly furnish information to the other Parties necessary in connection with any requirements imposed upon such other Parties in connection with the consummation of the Share Exchange.


(b)           Each of the Company, PETLIFE shall give the other reasonable prior notice of any communication with, and any proposed understanding or agreement with, any Governmental Authority regarding any Authorizations, Orders, declarations and filings with, and notices to, any Governmental Authority, and permit the other to review and discuss in advance, and consider in good faith the views of the other in connection with, any proposed communication, understanding or agreement with any Governmental Authority with respect to the Share Exchange and the Transactions.  Notwithstanding the foregoing, neither the Company nor PETLIFE shall be required to nor any of their respective Affiliates shall have any obligation to contest, administratively or in court, any ruling, order or other action of any Governmental Authority or any other Person respecting the Transactions.


7.3            Public Announcements .  If there is an initial press release relating to this Agreement, it shall be a joint press release the text of which shall have been agreed to in writing in advance by PETLIFE and the Company. Thereafter, PETLIFE and the Company shall not issue



any press release or otherwise make any public statements with respect to this Agreement or any of the Transactions without the prior written consent of the other Party; provided, however , that a Party may, without such consent (but after prior consultation to the extent practicable under the circumstances), issue such press releases and make such public statements and/or disclosures that it reasonably determines are required under applicable Law, including without limitation the Exchange Act, or the rules of the OTCQB.  Notwithstanding the foregoing, a Party may make public statements in response to questions from the press, analysts and investors and make internal announcements to employees, so long as such statements and announcements are accurate and not misleading, consistent with previous press releases or public statements made jointly by the Company, PETLIFE.


7.4            Affiliates .  Not less than five (5) days prior to the date upon which this Agreement is submitted for adoption by PETLIFE Stockholders, PETLIFE shall deliver to the Company a letter identifying all Persons who, in the judgment of PETLIFE, may be deemed at the time this Agreement is submitted for adoption by PETLIFE Stockholders, “affiliates” of PETLIFE for purposes of Rule 145 under the Securities Act, and such list shall be updated as necessary from time to time to reflect changes from the date thereof.


7.5            Consents .  PETLIFE shall, and shall cause each of its Subsidiaries to, use its reasonable best efforts to obtain all Required PETLIFE Consents.


  

Exhibit 10.1 -- Page 21


  



7.6            Notification of Certain Matters .   Each of the Company and PETLIFE shall give prompt notice to the other Party of any fact, event or circumstance known to it (a) that individually or taken together with all other facts, events and circumstances known to it, has had or could reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect on the Company or PETLIFE or a Material Adverse Effect on PETLIFE or the Company and its Subsidiaries, in each case taken as a whole, (b) that would cause or constitute a breach of any of its representations, warranties, covenants or agreements contained herein, (c) that would cause the failure of any condition precedent to its obligations, (d) regarding any consent of a third party that is or may be required in connection with the Share Exchange, (e) relating to any notice or other communication from any Governmental Authority in connection with the Share Exchange, or (f) in respect of any Proceedings commenced relating to it or any of its Subsidiaries that, if pending on the date of this Agreement, would have been required to have been disclosed; provided, however , that the delivery of any notice pursuant to this Section 7.6 shall not prevent or cure any misrepresentations, breach of warranty or breach of covenant.


7.7            Conveyance Taxes .  Each of the Company PETLIFE shall cooperate in the preparation, execution and filing of all returns, questionnaires, applications or other documents regarding any Taxes which become payable in connection with the Transactions that are required or permitted to be filed on or before the Closing Date.


7.8            Post-Closing Current Report Filing on Form 8-K .  Within four (4) Business Days of the Closing Date, Company (following the change of control contemplated by the Share Exchange) shall file with the SEC a current report on Form 8-K regarding consummation of the Share Exchange pursuant to Items 5.01, 5.02, and/or 5.06 of such form (or such other Items as may otherwise be appropriate).




7.9            Further Assurances .  Upon the terms and subject to the conditions hereof, each of the Parties hereto shall execute such documents and other instruments and take such further actions as may be reasonably required from time to time to carry out the provisions hereof and consummate the Share Exchange and the other Transactions.


7.10            Consent as to Stock Splits .  PETLIFE each agree that upon Closing of the transactions contemplated under this Agreement, that the Company and its Board of Directors shall be prohibited from recommending or otherwise effecting any reverse stock split for a period of 24 months from the Closing Date without the prior written consent from Randall J. Lanham, who may withhold such consent in his sole and absolute discretion; and that this covenant shall survive any change of control of the Company.


ARTICLE VIII

ADDITIONAL POST-CLOSING DUTIES: DELIVERIES TO ESCROW AGENT


8.1    Duties and deliveries by the Company .  Following Closing, the Company shall have the following additional obligations and shall be required to make the following deliveries to Escrow Agent:

 

 (b)   The Board of Directors of the Company shall unanimously approve and deliver to Davisson & Associates, PA (the "Escrow Agent") in escrow, resolutions with respect to: (i) approving the Share Exchange and the other actions set forth herein; (ii) increasing or directing the size of the Company’s Board of Directors (the “Board”) to be a number of members as determined by PETLIFE; and (iii) an amendment to the Company’s Certificate of Incorporation  changing its name to “PETLIFE, INC.”


(c)   The Company shall prepare and deliver to PETLIFE for review, a Form 8-K filing as required to be filed with the Securities and Exchange Commission in connection with the execution of this Agreement;


(d)   The Company shall take such actions as are required such that at Closing there shall be a total of 50,000,000 shares of Common Stock issued after giving effect to the acquisition of the PETLIFEs Shareholders and their designees of 40,000,000 shares of the Common Stock, pursuant to instructions to be delivered to Escrow Agent following the Closing.


  

Exhibit 10.1 -- Page 22


  



(e)   The Company shall, if required, prepare and deliver to PETLIFE for review, a Schedule 14-F filing to be filed with the Commission on the Closing date;


(f)   The Company shall, if required, deliver letters of resignation of its current officers and directors to be effective ten (10) days following the filing of the Schedule 14-F;


(g)   The Company shall have delivered deliver to the Escrow Agent a total of 40,000,000 shares of Common Stock of the Company for delivery to the PETLIFEs shareholders and their designees;




(h)   The Company shall use its reasonable best efforts to prepare and complete the documents necessary to be filed with local, state and federal authorities to consummate the transactions contemplated hereby, including a Schedule 14C Information Statement or 14A Proxy Statement as to the amendment to the Articles of Amendment to Certificate of Incorporation (the “Articles of Amendment”) as required to effectuate the terms and conditions of this Agreement and clear comments with the SEC as to same as may be required;


(i)  The Company shall have prepared and submitted to PETLIFE Parties, the proposed capitalization table demonstrating the ownership of the Company at Escrow Closing Date;


(j)  The Company shall provide proof that the Company’s Indebtedness has been paid off, converted into stock or otherwise cancelled on or before Escrow Closing;


(k)  To the extent any debt of the Company shall have been exchanged for any shares in the Company, the shares so issued shall be restricted and the issuance thereof shall not cause the condition set forth in paragraph (e) of this Section and Article V to be or become untrue.


                        (l)   The Company shall have received all of the regulatory, stockholder and other third party consents, permits, approvals and authorizations necessary to consummate the transactions contemplated by this Agreement;

 

(m)   The Company shall have complied with Rule 14f-1 of the Exchange Act, if required; and

 

(n)   To the extent that the trade liabilities of the Company exceed $20,000 as of the Closing, the Company shall have satisfied and paid such excess liabilities in full.

 

8.2    Duties and Deliveries by PETLIFE .  Following Closing, PETLIFE Parties shall have the following additional obligations and shall be required to make the following deliveries to Escrow Agent:


(a)   PETLIFE shall have received all of the regulatory, Shareholder and other third party consents, permits, approvals and authorizations necessary to consummate the transactions contemplated by this Agreement; and


(b)   PETLIFE Shareholders shall have delivered to the Company’s Escrow Agent, certificates representing the Exchangeable Shares and any other duly executed instruments of transfer as shall be required to transfer the PETLIFE Shares to the Company.

 



  

Exhibit 10.1 -- Page 23


  


ARTICLE IX

 

AMENDMENT AND WAIVER





9.1            Amendment .  This Agreement may be amended by the Company and PETLIFE by action taken by or on behalf of their respective boards of directors at any time prior to the Closing Date;   provided, however , that, (i) any such amendment is in writing signed by each of the Parties,  and (ii) after approval of the matters presented in connection with the Share Exchange Agreement by the PETLIFE Shareholders, no amendment shall be made which by Law requires further approval by the PETLIFE Shareholders without such further approval, including without limitation any amendment which would reduce the amount or change the type of consideration into which each Member Interest of PETLIFE shall be exchanged upon consummation of the Share Exchange.


9.2            Waiver .  At any time prior to the Closing Date, any Party hereto may (a) extend the time for the performance of any obligation or other act of any other Party hereto, (b) waive any inaccuracy in the representations and warranties contained herein or in any document delivered pursuant hereto, and (c) waive compliance with any agreement or condition contained herein.  Any such extension or waiver shall be valid only if set forth in an instrument in writing signed by the Party or Parties to be bound thereby.  No failure or delay by any Party in exercising any right or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege.  To the maximum extent permitted by Law, (i) no waiver that may be given by a Party shall be applicable except in the specific instance for which it was given, and (ii) no notice to or demand on one Party shall be deemed to be a waiver of any obligation of such Party or the right of the Party giving such notice or demand to take further action without notice or demand.


ARTICLE X


GENERAL PROVISIONS


10.1            Notices .  Any notice, request, demand, waiver, consent, approval or other communication which is required or permitted hereunder shall be in writing and shall be deemed given: (a) on the date established by the sender as having been delivered personally; (b) on the date delivered by FedEx, UPS, USPS, or DHL as established by the sender by evidence obtained from such courier; (c) on the date sent by facsimile, with confirmation of transmission, if sent during normal business hours of the recipient, if not, then on the next Business Day; or (d) on the fifth (5 th ) day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid.  Such communications, to be valid, must be addressed as follows:


If to PETLIFE:

 

PETLIFE CORPORATION

433 N Camden Dr. 6th Floor

Beverly Hills, CA 90210


With a copy to:


Law Offices of Mark Rabinovich, PC

Mark Rabinovich

17337 Ventura Blvd., Suite 228

Encino, CA 91316



  



Exhibit 10.1 -- Page 24


  



If to the Company:


CLEAR TV VENTURES, INC.

(Clear TV Ventures, Inc.).

Randall Lanham

28562 Oso Parkway, Unit D

Rancho Santa Margarita, CA 92688


With a copy to:


Davisson & Associates, PA

Peder K. Davisson

4124 Quebec Avenue North, Suite 306

Minneapolis, MN  55427


or to such other address or to the attention of such Person or Persons as the recipient party has specified by prior written notice to the sending party (or in the case of counsel, to such other readily ascertainable business address as such counsel may hereafter maintain). If more than one method for sending notice as set forth above is used, the earliest notice date established as set forth above shall control.


10.2            Certain Definitions .  For purposes of this Agreement, the following terms, in their capitalized forms, shall have the correspondingly ascribed meanings:


Affiliate ” means, with respect to any specified Person, any other Person who, directly or indirectly, through one or more intermediaries, Controls, is Controlled By, or is Under Common Control With, such specified Person.


Applicable Rate ” means the corporate base rate of interest publicly announced from time to time by Citibank N.A. plus 2% per annum.


Authorization ” means any authorization, approval, consent, certificate, license, permit or franchise of or from any Governmental Authority or pursuant to any Law.


Beneficial Owner ” with respect to any shares means a Person who shall be deemed to be the beneficial owner of such shares (i) which such Person or any of its Affiliates or associates (as such term is defined in Rule 12b-2 promulgated under the Exchange Act) beneficially owns, directly or indirectly, (ii) which such Person or any of its Affiliates or associates has, directly or indirectly, (A) the right to acquire (whether such right is exercisable immediately or subject only to the passage of time), pursuant to any agreement, arrangement or understanding or upon the exercise of consideration rights, exchange rights, warrants or options, or otherwise, or (B) the right to vote pursuant to any agreement, arrangement or understanding, (iii) which are beneficially owned, directly or indirectly, by any other Persons with whom such Person or any of its Affiliates or associates or any Person with whom such Person or any of its Affiliates or associates has any agreement, arrangement or understanding for the purpose of acquiring, holding, voting or disposing of any such shares, or (iv) pursuant to Section 13(d) of the Exchange Act and any rules or regulations promulgated thereunder.




Benefit Plan ” means any “employee benefit plan” as defined in 3(3) of ERISA, including any (a) nonqualified deferred compensation or retirement plan or arrangement which is an Employee Pension Benefit Plan (as defined in ERISA Section 3(2)), (b) qualified defined contribution retirement plan or arrangement which is an Employee Pension Benefit Plan, (c) qualified defined benefit retirement plan or arrangement which is an Employee Pension Benefit Plan (including any Multiemployer Plan (as defined in ERISA Section 3(37)), (d) Employee Welfare Benefit Plan (as defined in ERISA Section 3(1)) or material fringe benefit plan or program, or (e) stock purchase, stock option, severance pay, employment, change-in-control, vacation pay, company awards, salary continuation, sick leave, excess benefit, bonus or other incentive compensation, life insurance, or other employee benefit plan, contract, program, policy or other arrangement, whether or not subject to ERISA.


  

Exhibit 10.1 -- Page 25


  




Business Day ” means any day on which the principal offices of the SEC in Washington, D.C. are open to accept filings, or, in the case of determining a date when any payment is due, any day other than Saturday, Sunday or other day on which banks located in New York City are required or authorized by Law to close.


CERCLA ” means the Comprehensive Environmental Response, Compensation, and Liability Act, 42 U.S.C. Section 9601 et seq.


Contaminant ” means, in relation to any Software, any virus or other intentionally created, undocumented contaminant.


Contract ” means any agreement, contract, license, lease, commitment, arrangement or understanding, written or oral, including any sales order and purchase order.


Control ” (including the terms “ Controlled By ” and “ Under Common Control  With ”) means the possession, directly or indirectly or as trustee or executor, of the power to direct or cause the direction of the management and policies of a Person, whether through the ownership of voting securities, as trustee or executor, by Contract or credit arrangement or otherwise.


Copyrights ” means registered and unregistered copyrights in both published and unpublished works.


Damages ” means all Proceedings, demands, claims, assessments, losses, damages, costs, expenses, Liabilities, obligations, injunctions, judgments, Orders, decrees, rulings, awards, fines, sanctions, penalties, charges, Taxes and amounts paid in settlement, including, without limitation, (i) interest on cash disbursements in respect of any of the foregoing at the Applicable Rate, compounded quarterly, from the date each such cash disbursement is made until the Person incurring the same shall have been indemnified in respect thereof, and (ii) reasonable costs, fees and expenses of attorneys, accountants and other agents of the relevant Person.




Disabling Codes ” means, with respect to any Software, any disabling codes or related instructions.


Environment ” means all air, surface water, groundwater, land, including land surface or subsurface, including all fish, wildlife, biota and all other natural resources.


Environmental Action ” means any Proceeding brought or threatened under any Environmental Law or otherwise asserting the incurrence of Environmental Liabilities.


Environmental Clean-Up Site ” means any location which is listed on the National Priorities List, the Comprehensive Environmental Response, Compensation and Liability Information System, or on any similar state or foreign list of sites requiring investigation or cleanup, or which is the subject of any pending or threatened Proceeding related to or arising from any alleged violation of any Environmental Law, or at which there has been a threatened or actual Release of a Hazardous Substance.


  

Exhibit 10.1 -- Page 26


  



Environmental Laws ” means any and all applicable Laws and Authorizations issued, promulgated or entered into by any Governmental Authority relating to the Environment, worker health and safety, preservation or reclamation of natural resources, or to the management, handling, use, generation, treatment, storage, transportation, disposal, manufacture, distribution, formulation, packaging, labeling, Release or threatened Release of or exposure to Hazardous Substances, whether now existing or subsequently amended or enacted, including but not limited to: CERCLA; the Federal Water Pollution Control Act, 33 U.S.C. Section 1251 et seq. ; the Clean Air Act, 42 U.S.C. Section 7401 et seq. ; the Toxic Substances Control Act, 15 U.S.C. Section 2601 et seq. ; the Occupational Safety and Health Act, 29 U.S.C. Section 651 et seq. ; the Emergency Planning and Community Right-to-Know Act of 1986, 42 U.S.C. Section 11001 et seq. ; the Safe Drinking Water Act, 42 U.S.C. Section 300(f) et seq. ; the Hazardous Materials Transportation Act, 49 U.S.C. Section 1801 et seq. ; the Federal Insecticide, Fungicide and Rodenticide Act 7 U.S.C. Section 136 et seq. ; RCRA; the Toxic Substances Control Act, 15 U.S.C. Section 2601 et seq. ; the Oil Pollution Act of 1990, 33 U.S.C. Section 2701 et seq. ; and any similar or implementing state or local Law, and any non-U.S. Laws and regulations of similar import, and all amendments or regulations promulgated thereunder; and any common law doctrine, including but not limited to, negligence, nuisance, trespass, personal injury, or property damage related to or arising out of the presence, Release, or exposure to Hazardous Substances.


Environmental Liabilities ” means, with respect to any party, Liabilities arising out of (A) the ownership or operation of the business of such party or any of its Subsidiaries, or (B) the ownership, operation or condition of the Real Property or any other real property currently or formerly owned, operated or leased by such party or any of its Subsidiaries, in each case to the extent based upon or arising out of (i) Environmental Law, (ii) a failure to obtain, maintain or comply with any Environmental Permit, (iii) a Release of any Hazardous Substance, or (iv) the use, generation, storage, transportation, treatment, sale or other off-site disposal of Hazardous Substances.




Environmental Permit ” means any Authorization under Environmental Law, and includes any and all Orders issued or entered into by a Governmental Authority under Environmental Law.


ERISA ” means the U.S. Employee Retirement Income Security Act of 1974, as amended.


Exchange Act ” means the U.S. Securities Exchange Act of 1934, as amended.


FINRA ” mean the Financial Industry Regulatory Authority.


GAAP ” means U.S. Generally Accepted Accounting Principles.


Governmental Authority ” means any entity or body exercising executive, legislative, judicial, regulatory or administrative functions of or pertaining to United States federal, state, local, or municipal government, foreign, international, multinational or other government, including any department, commission, board, agency, bureau, subdivision, instrumentality, official or other regulatory, administrative or judicial authority thereof, and any non-governmental regulatory body to the extent that the rules and regulations or orders of such body have the force of Law.


Hazardous Substances ” means all explosive or regulated radioactive materials or substances, hazardous or toxic materials, wastes or chemicals, petroleum and petroleum products (including crude oil or any fraction thereof), asbestos or asbestos containing materials, and all other materials, chemicals or substances which are regulated by, form the basis of liability or are defined as hazardous, extremely hazardous, toxic or words of similar import, under any Environmental Law, including materials listed in 49 C.F.R. Section 172.101 and materials defined as hazardous pursuant to Section 101(14) of CERCLA.


  

Exhibit 10.1 -- Page 27


  



Indebtedness ” means any of the following: (a) any indebtedness for borrowed money, (b) any obligations evidenced by bonds, debentures, notes or other similar instruments, (c) any obligations to pay the deferred purchase price of property or services, except trade accounts payable and other current Liabilities arising in the Ordinary Course of Business, (d) any obligations as lessee under capitalized leases, (e) any indebtedness created or arising under any conditional sale or other title retention agreement with respect to acquired property, (f) any obligations, contingent or otherwise, under acceptance credit, letters of credit or similar facilities, and (g) any guaranty of any of the foregoing.


Intellectual Property ” means: (i) Proprietary Information; (ii) trademarks and service marks (whether or not registered), trade names, logos, trade dress and other proprietary indicia and all goodwill associated therewith; (iii) documentation, advertising copy, marketing materials, web-sites, specifications, mask works, drawings, graphics, databases, recordings and other works of authorship, whether or not protected by Copyright; (iv) Software; and (v) Intellectual Property Rights, including all Patents, Copyrights, Marks, trade secret rights, mask works, moral rights or other literary property or authors rights, and all applications,



registrations, issuances, divisions, continuations, renewals, reissuances and extensions of the foregoing.


Intellectual Property Rights ” means all forms of legal rights and protections that may be obtained for, or may pertain to, any Intellectual Property in any country of the world.


Knowledge ” of a given party (or any similar phrase) means, with respect to any fact or matter, the actual knowledge of the directors and executive officers of such party and each of its Subsidiaries, together with such knowledge that such directors, executive officers and other employees could be expected to discover after due investigation concerning the existence of the fact or matter in question.


Law ” means any statute, law (including common law), constitution, treaty, ordinance, code, order, decree, judgment, rule, regulation and any other binding requirement or determination of any Governmental Authority.


Liability ” or “ Liabilities ” means any liability, Indebtedness or obligation of any kind, whether known or unknown, whether asserted or unasserted, whether absolute or contingent, whether accrued or unaccrued, whether liquidated or unliquidated, whether secured or unsecured, whether joint or several, whether due or to become due, whether vested or unvested, including any liability for Taxes.


Liens ” means any liens, claims, charges, security interests, mortgages, pledges, easements, conditional sale or other title retention agreements, defects in title, covenants or other restrictions of any kind, including, any restrictions on the use, voting, transfer or other attributes of ownership.


Marks ” means trademarks, service marks and other proprietary indicia (whether or not registered).


Material Adverse Effect ” means, with respect to any Person, any state of facts, development, event, circumstance, condition, occurrence or effect that, individually or taken collectively with all other preceding facts, developments, events, circumstances, conditions, occurrences or effects (a) is materially adverse to the condition (financial or otherwise), business, operations or results of operations of such Person, (b) impairs the ability of such Person to perform its obligations under this Agreement, or (c) delays the consummation of the Share Exchange.


Operative Agreements ” means, collectively, this Agreement, the Voting Agreement and the Affiliate Agreements.


Order ” means any award, injunction, judgment, decree, stay, order, ruling, subpoena or verdict, or other decision entered, issued or rendered by any Governmental Authority.


Ordinary Course of Business ” means the ordinary course of business consistent with past custom and practice (including with respect to quantity and frequency).


  

Exhibit 10.1 -- Page 28


  






OTCQB ” means the Over-The-Counter Bulletin Board, operated by NASDAQ.


Patents ” means letters patent, patent applications, provisional patents, design patents, PCT filings, invention disclosures and other rights to inventions or designs.


PCAOB ” means the Public Company Accounting Oversight Board.


PCBs ” means polychlorinated biphenyls.


Permitted Liens ” means, with respect to any party, (i) Liens for current real or personal property taxes not yet due and payable and with respect to which such party maintains adequate reserves, (ii) workers’, carriers’ and mechanics’ or other like Liens incurred in the Ordinary Course of Business with respect to which payment is not due and that do not impair the conduct of such party’s or any of its Subsidiaries’ business in any material respect or the present or proposed use of the affected property and (iii) Liens that are immaterial in character, amount, and extent and which do not detract from the value or interfere with the present or proposed use of the properties they affect.


Person ” means an individual, a corporation, a partnership, a limited liability company, a trust, an unincorporated association, Governmental Authority, a person (including, without limitation, a “person” as defined in Section 13(d)(3) of the Exchange Act), or any political subdivision, agency or instrumentality of a Governmental Authority, or any other entity or body.


Proceeding ” or “ Proceedings ” means any actions, suits, claims, hearings, arbitrations, mediations, Proceedings (public or private) or governmental investigations that have been brought by any governmental authority or any other Person.


Proprietary Information ” means, collectively, inventions (whether or not patentable), trade secrets, technical data, databases, customer lists, designs, tools, methods, processes, technology, ideas, know-how, source code, product road maps and other proprietary information and materials.


Public Software ” means any Software that contains, or is derived in any manner (in whole or in part) from, any Software that is distributed as free Software, open source Software or similar licensing or distribution models, including Software licensed or distributed under any of the following licenses or distribution models, or licenses or distribution models similar to any of the following: (i) GNU’s General Public License or Lesser/Library GPL; (ii) Mozilla Public License; (iii) Netscape Public License; (iv) Sun Community Source/ Industry Standard License; (v) BSD License; and (vi) Apache License.


RCRA ” means the Resource Conservation and Recovery Act of 1976, 42 U.S.C. Section 6901 et seq.


Release ” means any spilling, leaking, pumping, pouring, emitting, emptying, discharging, injecting, escaping, leaching, dumping, or disposing of Hazardous Substances into the Environment.


 “ PETLIFE ERISA Affiliate ” means any entity which is a member of a “controlled group of corporations” with, under “common control” with or a member of an



“affiliated services group” with, the Company or any of its Subsidiaries, as defined in Section 414(b), (c), (m) or (o) of the Code.


Securities Act ” means the U.S. Securities Act of 1933, as amended.


SEC ” means the U.S. Securities and Exchange Commission.


  

Exhibit 10.1 -- Page 29


  



Software ” means, collectively, computer programs, including any and all software implementations of algorithms, models and methodologies, whether in source code or object code, design documents, flow-charts, user manuals and training materials relating thereto and any translations thereof.

 
 

Subsidiary ” or “ Subsidiaries ” means, with respect to any party, any Person, of which (a) such party or any subsidiary of such party is a general partner (excluding partnerships, the general partnership interests of which held by such party or any Subsidiary of such party do not have a majority of the voting interest in such partnership) or (b) at least a majority of the securities or other interests having by their terms ordinary voting power to elect a majority of the board of directors or others performing similar functions with respect to such Person is directly or indirectly owned or controlled by such party and/or by any one or more of its subsidiaries.


Systems ” means, in relation to any Person, any of the hardware, software, databases or embedded control systems thereof.


Tax ” or “ Taxes ” means any means any and all federal, state, local, or foreign net or gross income, gross receipts, net proceeds, sales, use, ad valorem , value added, franchise, bank shares, withholding, payroll, employment, excise, property, deed, stamp, alternative or add-on minimum, environmental (including taxes under Code §59A), profits, windfall profits, transaction, license, lease, service, service use, occupation, severance, energy, unemployment, social security, workers’ compensation, capital, premium, and other taxes, assessments, customs, duties, fees, levies, or other governmental charges of any nature whatever, whether disputed or not, together with any interest, penalties, additions to tax, or additional amounts with respect thereto.


Tax Returns ” means any return, declaration, report, claim for refund, or information return or statement relating to Taxes, including any schedule or attachment thereto, and including any amendment thereof.


Taxing Authority ” means any Governmental Authority having jurisdiction with respect to any Tax.


Trading Day ” means any day on which the NASDAQ Stock Market is open for trading.


$ ” means United States dollars.


10.3            Interpretation .




(a)           The meaning assigned to each term defined herein shall be equally applicable to both the singular and the plural forms of such term and vice versa, and words denoting either gender shall include both genders as the context requires.  Where a word or phrase is defined herein, each of its other grammatical forms shall have a corresponding meaning.


(b)           The terms “hereof”, “herein” and “herewith” and words of similar import shall, unless otherwise stated, be construed to refer to this Agreement as a whole and not to any particular provision of this Agreement.


(c)           When a reference is made in this Agreement to an Article, Section, paragraph, Exhibit or Schedule, such reference is to an Article, Section, paragraph, Exhibit or Schedule to this Agreement unless otherwise specified.


(d)           The word “include”, “includes”, and “including” when used in this Agreement shall be deemed to be followed by the words “without limitation”, unless otherwise specified.


(e)           A reference to any Party to this Agreement or any other agreement or document shall include such Party’s predecessors, successors and permitted assigns.


  

Exhibit 10.1 -- Page 30


  



(f)           Reference to any Law means such Law as amended, modified, codified, replaced or reenacted, and all rules and regulations promulgated thereunder.


(g)           The Parties have participated jointly in the negotiation and drafting of this Agreement.  Any rule of construction or interpretation otherwise requiring this Agreement to be construed or interpreted against any Party by virtue of the authorship of this Agreement shall not apply to the construction and interpretation hereof.


(h)           All accounting terms used and not defined herein shall have the respective meanings given to them under GAAP.


10.4            Survival .  The representations and warranties and covenants and agreements in this Agreement and in any certificate delivered pursuant hereto shall terminate at the Effective Time, except that the covenants and agreements set forth in Articles I, II, VII and this Article X, in each case as they relate to any post-Closing matters, and including without limitation any provisions for the benefit of third parties, shall survive the Effective Time.


10.5            Severability .  If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any rule of Law, or public policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the Transactions is not affected in any manner materially adverse to any Party.  Upon a determination that any term or other provision of this Agreement is invalid, illegal or incapable of being enforced, the Parties shall negotiate in good faith to modify this Agreement so as to effect the original intent of the Parties as closely as possible in a mutually acceptable manner in order that the Transactions be consummated as originally contemplated to the fullest extent possible.




10.6            Assignment; Binding Effect; Benefit .  Neither this Agreement nor any of the rights, interests or obligations hereunder shall be assigned by any of the Parties hereto (whether by operation of Law or otherwise) without the prior written consent of the other Parties. Subject to the preceding sentence, this Agreement shall be binding upon and shall inure to the benefit of the Parties hereto and their respective executors, heirs, personal representatives successors and assigns.  Notwithstanding anything contained in this Agreement to the contrary, except for the provisions of Article II, and Sections 1.1, 1.3, 7.9, which are intended to benefit and be enforceable by third parties as specifically set forth therein, nothing in this Agreement, expressed or implied, is intended to confer on any Person other than the Parties or their respective successors and assigns any rights, remedies, obligations or Liabilities under or by reason of this Agreement.


10.7            Fees and Expenses .  All fees and expenses incurred in connection with the Share Exchange, the other Transactions, and this Agreement shall be paid by the Party incurring such fees or expenses, whether or not the Share Exchange is consummated; provided, however , that:


(a)           Company shall pay the reasonable legal, accounting, independent auditing, and EDGARization service fees and expenses of the Company in connection with the preparation and filing of any and all required reports to be filed under the Exchange Act from and after the date of this Agreement through the earlier of (i) four (4) Business Days following the Closing Date, or (ii) the time at which this Agreement shall have been terminated, if at all, in accordance with Article IX hereof; provided, however , that any amounts owed as of Closing hereunder shall be paid directly to the vendors of the Company as directed by Company no later than Closing;


(b)           Company shall be free at all times to select the professional service firms that it utilizes in respect of 10.7 (a) and (b) above in its exclusive discretion, and, without limiting the foregoing, it is acknowledged that Company is utilizing the services of Davisson & Associates, PA as legal counsel for certain aspects of the legal work involved in this process (at a rate of $450/hr.) and may use other law firms for other aspects (at rates that may be comparable or higher).


10.8            Specific Performance .  The Parties hereto agree that irreparable damage would occur in the event any provision of this Agreement was not performed in accordance with the terms hereof and that the Parties shall be entitled to specific performance of the terms hereof, in addition to any other remedy at Law or equity.


  

Exhibit 10.1 -- Page 31


  



10.9            Governing Law .  This Agreement and the Exhibits and Schedules hereto shall be governed by and interpreted and enforced in accordance with the Laws of the State of Nevada, without giving effect to any choice of Law or conflict of Laws rules or provisions (whether of the State of Nevada or any other jurisdiction) that would cause the application of the Laws of any jurisdiction other than the State of Nevada.




10.10            Consent to Service; Waiver of Jury Trial .  Each Party further agrees that service of any process, summons, notice or document by U.S. registered mail to such Party’s respective address set forth above shall be effective service of process for any Proceeding in Minnesota with respect to any matters to which it has submitted to jurisdiction in this Section 10.10.  EACH PARTY HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY IN ANY ACTION (WHETHER BASED ON CONTRACT, TORT OR OTHERWISE) ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE ACTIONS OF SUCH PARTY IN THE NEGOTIATION, ADMINISTRATION, PERFORMANCE AND ENFORCEMENT HEREOF.


10.11            Headings .  The descriptive headings contained in this Agreement are included for convenience of reference only and shall not affect in any way the meaning or interpretation of this Agreement.


10.12            Counterparts .  This Agreement may be executed and delivered (including by facsimile transmission or PDF via e-mail) in one or more counterparts, and by the different Parties hereto in separate counterparts, each of which when executed and delivered shall be deemed to be an original but all of which taken together shall constitute one and the same agreement.


10.13            Entire Agreement .  This Agreement, the Company Disclosure Schedule, the PETLIFE Disclosure Schedule and any documents delivered by the Parties in connection herewith constitute the entire agreement among the Parties with respect to the subject matter hereof and supersede all prior agreements and understandings among the Parties with respect thereto.  Except as otherwise provided herein, no addition to or modification of any provision of this Agreement shall be binding upon any Party hereto unless made in writing and signed by all Parties hereto.


  

Exhibit 10.1 -- Page 32


  



IN WITNESS WHEREOF, the Parties have executed this Agreement or caused this Agreement to be executed by the respective officers thereunto duly authorized, in each case as of the date first written above.



 

PETLIFE, INC.

 

 

 

 

  

 

  

 

By: 

/s/  Arthur Mikaelian

 

April 17, 2014

 

 

Arthur Mikaelian, President

 

Date

 

 

  

 

  

 

 

  

 

  

 

 

CLEAR TV VENTURES, INC.

 

  

 

 

  

 

  

 

 

  

 

  

 

 By:

/s/ Randall Lanham                                           

 

April 17, 2014

 

 

Randall Lanham, CEO

 

Date

 

 

  

 

  

 

 

  

 

  

 

 

Agreed and Accepted

 

  

 

 

  

 

  

 

 

MEDOLIFE INTERNATIONAL, INC.

 

  

 

 

  

 

  

 

 

  

 

  

 

 By:

/s/  Arthur Mikaelian

 

April 17, 2014

 

 

Arthur Mikaelian, President

 

Date

 

 

  

 

  

 

 

  

 

  

 

 

  

 

  

 

 By:

:/s/ Arthur Mikaelian

 

April 17, 2014

 

 

Arthur Mikaelian, Individually

 

Date

 


 



  

Exhibit 10.1 -- Page 33


  



PETLIFE INC.

SHAREHOLDER SIGNATURE PAGE TO

 

SHARE EXCHANGE AGREEMENT

By and among

CLEAR TV VENTURES, INC.

PETLIFE, INC.

and

the Shareholders of PETLIFE INC.


The undersigned Shareholders hereby execute and deliver the Share Exchange Agreement (the “ Agreement ”) to which this Signature Page is attached, which, together with all counterparts of the Agreement and Signature Pages of the other parties named in said Agreement, shall constitute one and the same document in accordance with the terms of the Agreement.


 ___________________________________

Signature

Print Name:_________________________


 ___________________________________

Signature

Print Name:_________________________


 ___________________________________

Signature

Print Name:_________________________


 ___________________________________

Signature



Print Name:_________________________


 ___________________________________

Signature

Print Name:_________________________


 ___________________________________

Signature

Print Name:_________________________



 

Exhibit 10.1 -- Page 34







PATENT LICENSE AGREEMENT


This PATENT LICENSE AGREEMENT (hereafter “ Agreement ”), made August 1, 2014, between Arthur Grant Mikaelian of Los Angeles, California, hereinafter called the “ Licensor ”, and Petlife Pharmaceuticals Inc., a Nevada corporation, hereinafter called the “ Licensee ”.


WHEREAS, the United States patent No. 8,097,284 B2 for polarized scorpion venom solution and a method for making polarized scorpion venom solution, was issued to the Licensor on January 17, 2012, and


WHEREAS, the Licensor has licensed all exclusive rights to the Polarized Scorpion venom patent to Medolife Corp. with the exception of the rights for all veterinary uses.


WHEREAS, the Licensee desires to manufacture, use, and sell Polarized Scorpion Venom containing such patented improvements, for veterinary use.


IT IS THEREFORE AGREED :


ARTICLE I.

Definitions . For the purpose of this Agreement:


1.01.

The term “ Affiliate ” means any business entity more than 50% owned by Licensee, any business entity which owns more than 50% of Licensee, or any business entity that is more than 50% owned by a business entity that owns more than 50% of Licensee.


1.02.

The term “ Petlife IP ” includes all patents and other intellectual property rights, in whatever form, relating to solely to Veterinary Use, including, but is not limited to:


(a)

United States Patent No. 8,097,284 B2 covering “polarized dilute blue scorpion venom solution and a method for administering dilute scorpion venom solution wherein the polarized dilute scorpion venom solution provides treatment to various diseases and conditions such as relieving pain, improving immune-system responses, treating cancer, preventing cancer, improving quality of sleep, reducing inflammation, and minimizing negative biological response to chemotherapy and radiation treatment” (the “ Patent ”);

(b)

Any and all patents and patent applications derivative therefrom;

(c)

Any and all international counterparts thereof;

(d)

Any divisionals, continuations, continuations in-part, refilings, and extensions of any of the foregoing Patent;

(e)

All substitutions, reissues, renewals, reexaminations, patents of addition, inventors' certificates thereof, patent term extensions, and supplementary protection certificates relating to the foregoing Patent.


For the purpose of this Agreement, the term “Petlife IP” does not include any Non-Veterinary Use of the Patent, or any divisionals, continuations in-part, refilings, extensions, substitutions, reissues, renewals, reexaminations, patents of addition or any other derivative patents, inventors’ certificates, and supplementary protection certificates relating thereto.  It is hereby acknowledged that the intellectual property, similar or identical to the one licensed hereunder, relating to Non-Veterinary Use has been licensed to Medolife Corporation.


1.03.

The term “ Non-Veterinary Use ” means any use or application of intellectual property similar or identical to Petlife IP for purposes other than Veterinary Use, as defined in Section 1.04 of this Agreement, below.



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1.04.

The term “ Sublicensee ” means any entity to whom an express sublicense has been granted under this Agreement. For clarity, a third party wholesaler or distributor who has no significant responsibility for marketing and promotion of the Solution within its distribution territory or field (i.e., the third party simply functions as a reseller), and who does not pay any consideration to Licensee or an Affiliate for such wholesale or distributor rights, shall not be deemed a Sublicensee; and the resale by such a wholesaler or distributor shall not be treated as royalty bearing Net Sales by a Sublicensee provided that a royalty is being paid by Licensee for the initial transfer to the wholesaler or distributor pursuant to Section 3.2. This definition does not limit Licensee’s rights to grant or authorize sublicenses under the Agreement.


1.05.

The term “ Veterinary Use ” means the use or application of Petlife IP, or other intellectual property described in Article III, for the purpose of researching, developing, producing, manufacturing, marketing, and/or distributing products consisting of, in whole or in part, of the scorpion polarized venom solution covered by the Patent for the purpose of treating any and all illnesses (including, without limitation oncological diseases and arthritis), of animals other than humans.


ARTICLE II.

Exclusive License . The Licensor hereby grants to the Licensee the exclusive, royalty-free, fully paid-up, non-cancellable right and license throughout the entire world, to manufacture, use, and sell the resulting products derived from the Petlife IP for Veterinary Use.


ARTICLE III.

Additional Patent Applications Relating to Veterinary Use Expressly Included . It is anticipated that the Licensor may develop, prepare and file one or more new patent applications relating to Veterinary Use, whether in the United States or other countries, whether similar to or relating to Petlife IP or completely independent.  Provided that the development and filing of such application is made at the Licensee’s cost, all such applications shall be assigned to Licensee.


ARTICLE IV.

  Encumbrances .  The license granted herein is made free from all liens and encumbrances or rights of any third parties.


ARTICLE V.

Duties of Licensee .  Notwithstanding anything to the contrary, to the extent necessary to protect its interests, the Licensee shall:


5.01.

Prosecute any patent applications and patents that are the subject of the license granted by this Agreement;


5.02.

Reimburse Licensor for the cost of any and all extensions, modifications, continuations of Petlife IP;


5.03.

Defend any claims of infringement relating to Petlife IP; and


5.04.

Otherwise take any and all action necessary to protect its interest in the same to the fullest extent of the law. PETLIFE assumes such prosecution or the defense of any patents licensed to it. It shall be PETLIFE’s responsibility to prosecute and defend any and all rights to patent applications or patent continuations issued for veterinary use.  


ARTICLE VI.

Term and Termination . The term of this Agreement shall be to the end of the term for which such patent was granted.




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ARTICLE VII.

Effect of Termination .  Upon Termination of this agreement:


7.01.

Nothing in the Agreement shall be construed to release either party from any obligation that matured prior to the effective date of termination; and


7.02.

Without limitation on any other provision of this Agreement, the provisions of Articles VII (Effect of Termination), VIII (Confidentiality), IX (Infringement and Litigation), X (Representations, Disclaimers, Indemnification), XI (Limitation on Liability), XII (Use of Name), XV (Notices), and VII (General Provisions) will survive any termination or expiration of the Agreement.


ARTICLE VIII.

Confidentiality .


8.01.

Confidential Information means all information that is of a confidential and proprietary nature to Licensor or Licensee and provided by one party to the other party under the Agreement.


8.02.

Licensor and Licensee each agree that all Confidential Information disclosed in tangible form, and marked “confidential” and forwarded to one by the other, or if disclosed orally, is designated as confidential at the time of disclosure: (i) is to be held in strict confidence by the receiving party, (ii) is to be used by and under authority of the receiving party only as authorized in the Agreement, and (iii) shall not be disclosed by the receiving party, its agents or employees without the prior written consent of the disclosing party or as authorized in the Agreement. Licensee has the right to use and disclose Confidential Information of Licensor reasonably in connection with the exercise of its rights under the Agreement, including without limitation disclosing to Affiliates, Sublicensees, potential investors, acquirers, and others on a need to know basis, if such Confidential Information is provided under conditions which reasonably protect the confidentiality thereof. Each party’s obligation of confidence hereunder includes, without limitation, using at least the same degree of care with the disclosing party’s Confidential Information as it uses to protect its own Confidential Information, but always at least a reasonable degree of care.



8.03.

 If the receiving party is required to disclose Confidential Information of another party hereto, or any terms of the Agreement, pursuant to the order or requirement of a court, administrative agency, or other governmental body or applicable law, the receiving party may disclose such Confidential Information or terms to the extent required, provided that the receiving party shall use reasonable efforts to provide the disclosing party with reasonable advance notice thereof to enable the disclosing party to seek a protective order and otherwise seek to prevent such disclosure. To the extent that Confidential Information so disclosed does not become part of the public domain by virtue of such disclosure, it shall remain Confidential Information protected pursuant to Article VIII.


8.04.

Each party agrees not to copy or record any of the Confidential Information of the other party, except as reasonably necessary to exercise its rights or perform its obligations under the Agreement, and for archival and legal purposes.


8.05.

Subject to the exclusions listed in Section 8.07, the parties’ confidentiality obligations under the Agreement will survive termination of the Agreement and will continue for a period of five (5) years thereafter.




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8.06.

Information shall not be considered Confidential Information of a disclosing party under the Agreement to the extent that the receiving party can establish by competent written proof that such information:


(a)

Was in the public domain at the time of disclosure; or

(b)

Later became part of the public domain through no act or omission of the recipient party, its employees, agents, successors or assigns in breach of the Agreement; or

(c)

Was lawfully disclosed to the recipient party by a third party having the right to disclose it not under an obligation of confidentiality; or

(d)

Was already known by the recipient party at the time of disclosure; or

(e)

Was independently developed by the recipient party without use of the disclosing party’s Confidential Information.


8.07.

The placement of a copyright notice on any Confidential Information will not be construed to mean that such information has been published and will not release the other party from its obligation of confidentiality hereunder.


ARTICLE IX.

Infringement and Litigation .


9.01.

If either Licensor or Licensee becomes aware of any infringement or potential infringement of the patent licensed hereunder, each party shall promptly notify the other of such in writing.


9.02.

Licensee shall enforce any and all patent rights arising from the patent licensed hereunder against any infringement by a third party. Licensee shall be responsible for payment of all fees and expenses associated with such enforcement incurred by Licensee and incurred by Licensor in providing cooperation or joining as a party as provided in Section 9.04.


9.03.

If Licensee does not file suit within six (6) months after a written request by Licensor to initiate an infringement action, then Licensor shall have the right, at its sole discretion, to bring suit to enforce any patent rights licensed hereunder against the infringing activities, with Licensor retaining all recoveries from such enforcement. If Licensor pursues such infringement action, Licensor may, as part of the resolution of such efforts, grant non-exclusive license rights to the alleged infringer notwithstanding Licensee’s exclusive license rights.


9.04.

In any infringement suit or dispute, the parties agree to cooperate fully with each other. At the request of the party bringing suit, the other party will permit reasonable access after reasonable advance notice to all relevant personnel, records, papers, information, samples, specimens, etc., during regular business hours. If it is necessary to name Licensor as a party in such action, then Licensee must first obtain Licensor’s prior written permission, which permission shall not be unreasonably withheld, provided that Licensor shall have reasonable prior input on choice of counsel on any matter where such counsel represents Licensor.


ARTICLE X.

Representations, Disclaimers, Indemnity .


10.01.

 The Licensor shall indemnify the Licensee against all damages, costs, and expenses as a result of infringement actions brought against it on account of the manufacture and sale of Solution, provided that such suit is based on the licensed invention. This indemnity shall survive the termination of this Agreement.




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10.02.

Licensor represents and warrants to Licensee that to the knowledge of Licensor, (i) Licensor is the owner or agent of the entire right, title, and interest in and to patent licensed hereunder, (ii) Licensor has the right to grant licenses hereunder, and (iii) Licensor has not knowingly granted and will not knowingly grant licenses or other rights under the patent that are in conflict with the terms and conditions in this Agreement.


10.03.

EXCEPT AS SPECIFICALLY SET FORTH IN SECTION 10.02, LICENSEE UNDERSTANDS AND AGREES THAT LICENSOR MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, AS TO THE LICENSED PRODUCTS, OR AS TO THE OPERABILITY OR FITNESS FOR ANY USE OR PARTICULAR PURPOSE, MERCHANTABILITY, SAFETY, EFFICACY, APPROVABILITY BY REGULATORY AUTHORITIES, TIME AND COST OF DEVELOPMENT, PATENTABILITY, AND/OR BREADTH OF PATENT RIGHTS. LICENSOR MAKES NO REPRESENTATION AS TO WHETHER PATENT LICENSED HEREUNDER IS VALID, OR AS TO WHETHER THERE ARE ANY PATENTS NOW HELD, OR WHICH WILL BE HELD, BY OTHERS OR BY LICENSOR THAT MIGHT BE REQUIRED FOR USE OR EXPLOITATION OF THE SOLUTION. EXCEPT AS OTHERWISE EXPRESSLY PROVIDED TO THE CONTRARY, NOTHING IN THIS AGREEMENT SHALL BE CONSTRUED AS CONFERRING BY IMPLICATION, ESTOPPEL OR OTHERWISE ANY LICENSE OR RIGHTS TO ANY PATENTS OR TECHNOLOGY OF LICENSOR OTHER THAN THE RIGHTS GRANTED HEREUNDER. LICENSOR HAS NO OBLIGATION TO FURNISH TO LICENSEE ANY KNOW-HOW, TECHNOLOGY OR TECHNOLOGICAL INFORMATION.


10.04.

 By execution of the Agreement, Licensee represents, acknowledges, covenants and agrees (a) that Licensee has not been induced in any way by Licensor or its employees to enter into the Agreement, and (b) that Licensee has been given an opportunity to conduct sufficient due diligence with respect to all items and issues pertaining to this Article 8 and all other matters pertaining to this Agreement; and (c) that Licensee has adequate knowledge and expertise, or has utilized knowledgeable and expert consultants, to adequately conduct the due diligence, and (c) that Licensee accepts all risks inherent herein. Licensee represents that it is a duly organized, validly existing entity, is in good standing under the laws of its jurisdiction of organization, and has all necessary corporate or other appropriate power and authority to execute, deliver and perform its obligations hereunder.


ARTICLE XI.

Limit of Liability .


11.01.

IN NO EVENT SHALL LICENSOR BE LIABLE FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL, INCIDENTAL, EXEMPLARY, OR PUNITIVE DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS OR REVENUE) ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR ITS SUBJECT MATTER, REGARDLESS OF WHETHER ANY SUCH PARTY KNOWS OR SHOULD KNOW OF THE POSSIBILITY OF SUCH DAMAGES.


11.02.

OTHER THAN FOR CLAIMS AGAINST LICENSEE UNDER ARTICLE 8 OR FOR MISUSE OR MISAPPROPRIATION OR INFRINGEMENT OF LICENSOR’S INTELLECTUAL PROPERTY RIGHTS, LICENSEE SHALL NOT BE LIABLE TO LICENSOR FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS OR REVENUE) ARISING OUT OF OR IN CONNECTION WITH THE AGREEMENT OR ITS SUBJECT MATTER, REGARDLESS OF WHETHER LICENSEE KNOWS OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES.



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ARTICLE XII.

Use of Name .   Nothing in this Section shall be interpreted to prohibit Licensee from developing and subsequently owning, marketing, and obtaining the exclusive benefit of any names, trademarks, or other marks pertaining to any product containing Petlife IP.  However, any names, trademarks, or other marks developed prior to the date of this license by Licensor and/or Medolife Corporation shall not be used by Licensee without Licensor’s and/or Medolife Corporation’s (as the case may be) express written permission.


ARTICLE XIII.

Sublicensing .  Licensee has the right to grant sublicense Agreements (“Sublicense Agreements”) consistent with the terms of this Agreement, subject to the following:


13.01.

A Sublicense Agreement shall not exceed the scope and rights granted to Licensee hereunder. Sublicensee must agree in writing to be bound by the applicable terms and conditions of the Agreement and shall indicate that Licensor is a third party beneficiary and entitled to enforce the terms and conditions of the Sublicense Agreement applicable to the Agreement. In the event of termination of the Agreement, continued sublicense rights shall be governed by Article VII (Effect of Termination). Licensee may grant a Sublicensee the right to grant further sub-Sublicense Agreements, in which case such sub-Sublicense Agreements shall be treated as “Sublicense Agreements” and such sub-Sublicensees shall be treated as “Sublicensees” for purposes of the Agreement.


13.02.

Licensee shall deliver to Licensor a true, complete, and correct copy of each Sublicense Agreement granted by Licensee, Affiliate or Sublicensee, and any modification or termination thereof, within 30 days following the applicable execution, modification, or termination of such sublicense Agreement. If the sublicense Agreement is not in English, Licensee shall provide Licensor an accurate English translation in addition to a copy of the original Agreement.


13.03.

Notwithstanding any such sublicense Agreement, Licensee will remain primarily liable to Licensor for all of the Licensee’s duties and obligations contained in this Agreement.  Any act or omission of a Sublicensee that would be a breach of the Agreement if performed by Licensee will be deemed to be a breach by Licensee unless Licensee complies with the remaining provisions of this paragraph. Each sublicense Agreement will contain a right of termination by Licensee in the event that the Sublicensee breaches the payment or reporting obligations affecting Licensor or any other terms and conditions of the sublicense Agreement that would constitute a breach of this Agreement if such acts were performed by Licensee. In the event of a Sublicensee breach, and if after a reasonable opportunity to cure as provided in any such sublicense Agreement (not to exceed 30 days for a payment breach and 60 days for a non-payment breach), such Sublicensee fails to cure such Sublicensee breach, then the Licensee will terminate the sublicense Agreement within 30 days thereafter, with copy of such written notice of termination to Licensor, unless agreed to in writing otherwise by Licensor.


ARTICLE XIV.

Assignment .  Except as provided in Article 7, Licensee shall have nor right to assign this Agreement without written consent of Licensor.  Licensor shall have the right to assign this Agreement, in Licensor’s discretion.


ARTICLE XV.

Notices . Any notice to be given pursuant to the terms of this Agreement shall be addressed as follows:






6



Arthur Mikaelian,

2950 Belden Drive

Los Angeles, CA 90068


Petlife Pharmaceuticals

433 N. Camden Drive, 6 th Floor

Beverly Hills, CA 90210.


ARTICLE XVI.

Best Efforts . Licensee, recognizing that it has an exclusive license, agrees to use its best efforts to promote the use of the licensed devices. However, while it intends in good faith to live up to this commitment, licensor's remedy for licensee's failure to do so is entirely subsumed by licensor's rights under Article IV hereinabove.


ARTICLE XVII.

General Provisions .


17.01.

The Agreement is binding upon and inures to the benefit of the parties hereto, their respective executors, administrators, heirs, permitted assigns, and permitted successors in interest.


17.02.

Headings are included for convenience only and will not be used to construe the Agreement. The parties acknowledge and agree that both parties substantially participated in negotiating the provisions of the Agreement; therefore, both parties agree that any ambiguity in the Agreement shall not be construed more favorably toward one party than the other party, regardless of which party primarily drafted the Agreement.


17.03.

The Agreement may be executed in multiple counterparts, each of which shall be deemed an original, but all of which taken together shall constitute one and the same instrument. A Party may evidence its execution and delivery of the Agreement by transmission of a signed copy of the Agreement via facsimile or email.


17.04.

Licensee will comply with all applicable federal, state and local laws and regulations, including, without limitation, all export laws and regulations.


17.05.

The Agreement will be construed and enforced in accordance with laws of the State of California, United States of America without regard to choice of law and conflicts of law principles.


17.06.

Any modification of the Agreement will be effective only if it is in writing and signed by duly authorized representatives of both parties. No modification will be made by email communications.


17.07.

If any provision hereof is held to be invalid, illegal or unenforceable in any jurisdiction, the parties hereto shall negotiate in good faith a valid, legal and enforceable substitute provision that most nearly reflects the original intent of the parties, and all other provisions hereof shall remain in full force and effect in such jurisdiction and shall be construed in order to carry out the intentions of the parties hereto as nearly as may be possible. Such invalidity, illegality or unenforceability shall not affect the validity, legality or enforceability of such other provisions in any other jurisdiction, so long as the essential essence of this Agreement remains enforceable.




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17.08.

Nothing in the Agreement, express or implied, is intended to confer any benefits, rights or remedies on any entity, other than the parties and their permitted successors and assigns.


17.09.

Neither Party will be deemed to have waived any of its rights under the Agreement unless the waiver is in writing and signed by such party. No delay or omission of a party in exercising or enforcing a right or remedy under the Agreement shall operate as a waiver thereof.


17.10.

The Agreement constitutes the entire agreement between the parties regarding the subject matter hereof, and supersedes all prior written or verbal agreements, representations and understandings relative to such matters.


IN WITNESS WHEREOF, the parties have executed this Agreement.


LICENSOR


/s/ Arthur Grant Mikaelian

August 9, 2014

Arthur Grant Mikaelian

Date


LICENSEE

/s/ Sebastian Serrell-Watts

August 9, 2014

Petlife Pharmaceuticals, Inc.

Date




8



Samson Pharmaceuticals, Inc.

Manufacturing Agreement


This contract is made effective as of May 8, 2014 by and between Petlife Corporation / Sebastian Serrell-Watts and Samson Pharmaceuticals Inc. / Jay Kassir.


Purpose of contract: Samson Pharmaceuticals Inc. is in the business of private label liquid filling manufacturing, FDA licensed and registered. Samson Pharmaceuticals Inc. agrees to produce oral solution products for Petlife Corporation.


Manufactured Items: Samson Pharmaceutical agrees to prepare final mixture from compound, and then label and package "Escozine for Pets" oral solutions, ready to batch. Petlife will provide premixed raw materials ready to batch. Samson Pharmaceuticals Inc. will conduct all required testing which Petlife will be invoiced for.


Title/Risk of Loss: Petlife shall pay reasonable shipping costs in accordance with its shipping instructions but Samson Pharmaceuticals Inc. shall be responsible for packaging, shipping and safe delivery and shall bear all risk of damage or loss until the purchase order products are delivered to Petlife address.

Payment: Payment shall be made to Samson Pharmaceuticals Inc.

Delivery: Time is of the essence in the performance of this contract.

Applicable law: This contract shall be governed by the law of the state of California.

Signatures: This contract shall be signed on behalf on behalf of Petlife by Sebastian Serrell-Watts and on behalf of Samson Pharmaceuticals Inc. by Jay Kassir



/s/ Sebastian Serrell-Watts

/s/ Jay Kassir

Sebastian Serrell-Watts

Jay Kassir


Date:

Date: