ETSY INC (Form: 10-Q, Received: 10/31/2019 08:11:51)

false--12-31Q320190001370637ETSY INC8544000010897200047200005291000574820.0010.001140000000014000000001197717021184496571197717021184496570.0114040667000007378000130050000097000970004000000.0010.0012500000025000000221000000.4780.3950.3860.3920.0290.0240.0260.0191000000P6Y3M18DP5Y6MP6Y2M12DP5Y6M 0001370637 2019-01-01 2019-09-30 0001370637 2019-10-25 0001370637 2019-09-30 0001370637 2018-12-31 0001370637 2019-07-01 2019-09-30 0001370637 2018-01-01 2018-09-30 0001370637 2018-07-01 2018-09-30 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2019-07-01 2019-09-30 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2019-06-30 0001370637 us-gaap:CommonStockMember 2019-01-01 2019-03-31 0001370637 us-gaap:RetainedEarningsMember 2019-07-01 2019-09-30 0001370637 2019-01-01 2019-03-31 0001370637 us-gaap:AdditionalPaidInCapitalMember 2018-12-31 0001370637 us-gaap:AdditionalPaidInCapitalMember 2019-01-01 2019-03-31 0001370637 us-gaap:AdditionalPaidInCapitalMember 2019-06-30 0001370637 us-gaap:RetainedEarningsMember 2019-03-31 0001370637 us-gaap:AdditionalPaidInCapitalMember 2019-07-01 2019-09-30 0001370637 2019-04-01 2019-06-30 0001370637 us-gaap:CommonStockMember 2018-12-31 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2019-01-01 2019-03-31 0001370637 us-gaap:CommonStockMember 2019-07-01 2019-09-30 0001370637 us-gaap:AdditionalPaidInCapitalMember 2019-04-01 2019-06-30 0001370637 us-gaap:RetainedEarningsMember 2019-04-01 2019-06-30 0001370637 us-gaap:RetainedEarningsMember 2019-01-01 0001370637 us-gaap:CommonStockMember 2019-06-30 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2019-04-01 2019-06-30 0001370637 2019-01-01 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2018-12-31 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2019-09-30 0001370637 us-gaap:CommonStockMember 2019-03-31 0001370637 2019-03-31 0001370637 us-gaap:RetainedEarningsMember 2019-06-30 0001370637 us-gaap:AdditionalPaidInCapitalMember 2019-09-30 0001370637 us-gaap:CommonStockMember 2019-09-30 0001370637 us-gaap:AdditionalPaidInCapitalMember 2019-03-31 0001370637 us-gaap:RetainedEarningsMember 2019-01-01 2019-03-31 0001370637 us-gaap:CommonStockMember 2019-04-01 2019-06-30 0001370637 2019-06-30 0001370637 us-gaap:RetainedEarningsMember 2019-09-30 0001370637 us-gaap:RetainedEarningsMember 2018-12-31 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2019-03-31 0001370637 2018-04-01 2018-06-30 0001370637 2018-01-01 2018-03-31 0001370637 us-gaap:RetainedEarningsMember 2017-12-31 0001370637 us-gaap:AdditionalPaidInCapitalMember 2017-12-31 0001370637 us-gaap:AdditionalPaidInCapitalMember 2018-04-01 2018-06-30 0001370637 us-gaap:CommonStockMember 2018-03-31 0001370637 us-gaap:AdditionalPaidInCapitalMember 2018-07-01 2018-09-30 0001370637 us-gaap:CommonStockMember 2018-06-30 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2018-04-01 2018-06-30 0001370637 2017-12-31 0001370637 us-gaap:RetainedEarningsMember 2018-04-01 2018-06-30 0001370637 us-gaap:CommonStockMember 2018-04-01 2018-06-30 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2018-07-01 2018-09-30 0001370637 us-gaap:AdditionalPaidInCapitalMember 2018-09-30 0001370637 us-gaap:AdditionalPaidInCapitalMember 2018-01-01 2018-03-31 0001370637 us-gaap:CommonStockMember 2018-01-01 2018-03-31 0001370637 us-gaap:CommonStockMember 2018-07-01 2018-09-30 0001370637 us-gaap:RetainedEarningsMember 2018-01-01 2018-03-31 0001370637 us-gaap:CommonStockMember 2017-12-31 0001370637 us-gaap:RetainedEarningsMember 2018-07-01 2018-09-30 0001370637 2018-09-30 0001370637 us-gaap:CommonStockMember 2018-09-30 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2018-01-01 2018-03-31 0001370637 us-gaap:RetainedEarningsMember 2018-09-30 0001370637 us-gaap:RetainedEarningsMember 2018-06-30 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2018-03-31 0001370637 2018-06-30 0001370637 us-gaap:AdditionalPaidInCapitalMember 2018-06-30 0001370637 2018-03-31 0001370637 us-gaap:RetainedEarningsMember 2018-03-31 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2017-12-31 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2018-09-30 0001370637 us-gaap:AdditionalPaidInCapitalMember 2018-03-31 0001370637 us-gaap:AccumulatedOtherComprehensiveIncomeMember 2018-06-30 0001370637 us-gaap:AccountingStandardsUpdate201602Member us-gaap:BuildingMember 2019-01-01 0001370637 srt:RestatementAdjustmentMember 2018-04-01 2018-06-30 0001370637 us-gaap:AccountingStandardsUpdate201602Member 2019-01-01 2019-01-01 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2018-03-31 0001370637 etsy:ConvertibleSeniorNotesDue2026Member us-gaap:ConvertibleDebtMember 2019-09-30 0001370637 us-gaap:AccountingStandardsUpdate201602Member 2019-01-01 0001370637 us-gaap:AccountingStandardsUpdate201602Member 2019-09-30 0001370637 us-gaap:AccountingStandardsUpdate201602Member us-gaap:RetainedEarningsMember 2019-01-01 0001370637 us-gaap:AccountingStandardsUpdate201602Member us-gaap:LeaseholdImprovementsMember 2019-01-01 0001370637 etsy:MarketplaceRevenueMember srt:MinimumMember 2019-01-01 2019-09-30 0001370637 etsy:MarketplaceRevenueMember 2019-01-01 2019-09-30 0001370637 etsy:EtsyPlusMember 2019-01-01 2019-09-30 0001370637 etsy:PatternMember 2019-01-01 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member etsy:MarketplaceRevenueMember srt:MaximumMember 2019-01-01 2019-09-30 0001370637 etsy:MarketplaceRevenueMember srt:MaximumMember 2019-01-01 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member etsy:MarketplaceRevenueMember 2019-01-01 2019-09-30 0001370637 etsy:MarketplaceRevenueMember 2018-07-16 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member etsy:MarketplaceRevenueMember srt:MinimumMember 2019-01-01 2019-09-30 0001370637 etsy:MarketplaceRevenueMember 2018-01-01 2018-07-15 0001370637 etsy:OtherRevenueMember 2019-01-01 2019-09-30 0001370637 etsy:MarketplaceRevenueMember 2018-01-01 2018-09-30 0001370637 etsy:MarketplaceRevenueMember 2018-07-01 2018-09-30 0001370637 etsy:ServiceRevenueMember 2018-01-01 2018-09-30 0001370637 etsy:ServiceRevenueMember 2019-01-01 2019-09-30 0001370637 etsy:ServiceRevenueMember 2019-07-01 2019-09-30 0001370637 etsy:OtherRevenueMember 2019-07-01 2019-09-30 0001370637 etsy:OtherRevenueMember 2018-01-01 2018-09-30 0001370637 etsy:OtherRevenueMember 2018-07-01 2018-09-30 0001370637 etsy:MarketplaceRevenueMember 2019-07-01 2019-09-30 0001370637 etsy:ServiceRevenueMember 2018-07-01 2018-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2019-07-01 2019-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2018-01-01 2018-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2019-07-01 2019-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2018-07-01 2018-09-30 0001370637 us-gaap:EmployeeStockOptionMember 2018-01-01 2018-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2018-07-01 2018-09-30 0001370637 us-gaap:EmployeeStockOptionMember 2019-01-01 2019-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2019-01-01 2019-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2019-01-01 2019-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2018-01-01 2018-09-30 0001370637 us-gaap:EmployeeStockOptionMember 2018-07-01 2018-09-30 0001370637 us-gaap:EmployeeStockOptionMember 2019-07-01 2019-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2018-07-01 2018-09-30 0001370637 us-gaap:RestrictedStockMember 2019-07-01 2019-09-30 0001370637 us-gaap:StockOptionMember 2018-07-01 2018-09-30 0001370637 us-gaap:StockOptionMember 2019-01-01 2019-09-30 0001370637 us-gaap:StockOptionMember 2018-01-01 2018-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2018-01-01 2018-09-30 0001370637 us-gaap:RestrictedStockMember 2018-01-01 2018-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2019-01-01 2019-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2018-01-01 2018-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2019-07-01 2019-09-30 0001370637 us-gaap:RestrictedStockMember 2018-07-01 2018-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2019-07-01 2019-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2019-01-01 2019-09-30 0001370637 us-gaap:RestrictedStockMember 2019-01-01 2019-09-30 0001370637 us-gaap:StockOptionMember 2019-07-01 2019-09-30 0001370637 us-gaap:ConvertibleDebtSecuritiesMember 2018-07-01 2018-09-30 0001370637 etsy:ParticipatingSecuritiesMember 2018-07-01 2018-09-30 0001370637 etsy:ParticipatingSecuritiesMember 2018-01-01 2018-09-30 0001370637 etsy:ReverbHoldingsInc.Member etsy:CustomerRelationshipsAndTrademarksMember 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:SoftwareAndSoftwareDevelopmentCostsMember 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:SoftwareAndSoftwareDevelopmentCostsMember 2019-08-15 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member 2019-07-01 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member 2018-01-01 2018-09-30 0001370637 etsy:ReverbHoldingsInc.Member 2018-07-01 2018-09-30 0001370637 etsy:ReverbHoldingsInc.Member 2019-01-01 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member 2019-08-15 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:CustomerRelationshipsMember 2019-08-15 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:OtherCapitalizedPropertyPlantAndEquipmentMember 2019-08-15 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:SoftwareAndSoftwareDevelopmentCostsMember 2019-08-15 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:TrademarksMember 2019-08-15 0001370637 etsy:ReverbHoldingsInc.Member 2019-08-15 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:AcquisitionRelatedCostsMember 2018-01-01 2018-09-30 0001370637 etsy:ReverbHoldingsInc.Member etsy:CustomerRelationshipsAndTrademarksMember 2019-08-15 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member 2019-08-15 2019-08-15 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:AcquisitionRelatedCostsMember 2019-07-01 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:AcquisitionRelatedCostsMember 2019-01-01 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:CustomerRelationshipsMember 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:CustomerRelationshipsMember 2019-08-15 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:TrademarksMember 2019-08-15 2019-09-30 0001370637 etsy:ReverbHoldingsInc.Member us-gaap:TrademarksMember 2019-09-30 0001370637 us-gaap:NonUsMember 2018-01-01 2018-09-30 0001370637 country:US 2019-01-01 2019-09-30 0001370637 us-gaap:NonUsMember 2018-07-01 2018-09-30 0001370637 country:US 2018-07-01 2018-09-30 0001370637 country:US 2019-07-01 2019-09-30 0001370637 us-gaap:NonUsMember 2019-01-01 2019-09-30 0001370637 country:US 2018-01-01 2018-09-30 0001370637 us-gaap:NonUsMember 2019-07-01 2019-09-30 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember 2018-12-31 0001370637 us-gaap:FairValueMeasurementsRecurringMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember 2018-12-31 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2018-12-31 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CertificatesOfDepositMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember 2019-09-30 0001370637 us-gaap:FairValueMeasurementsRecurringMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CertificatesOfDepositMember 2019-09-30 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CertificatesOfDepositMember 2019-09-30 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:MoneyMarketFundsMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CorporateBondSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel1Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel2Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2019-09-30 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:CertificatesOfDepositMember 2019-09-30 0001370637 us-gaap:FairValueInputsLevel3Member us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2019-09-30 0001370637 us-gaap:FairValueMeasurementsRecurringMember us-gaap:CommercialPaperMember 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesDue2026Member us-gaap:FairValueInputsLevel2Member us-gaap:CarryingReportedAmountFairValueDisclosureMember us-gaap:ConvertibleDebtMember 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:FairValueInputsLevel2Member us-gaap:CarryingReportedAmountFairValueDisclosureMember us-gaap:ConvertibleDebtMember 2018-12-31 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:FairValueInputsLevel2Member us-gaap:CarryingReportedAmountFairValueDisclosureMember us-gaap:ConvertibleDebtMember 2019-09-30 0001370637 us-gaap:CommercialPaperMember us-gaap:CashAndCashEquivalentsMember 2018-12-31 0001370637 us-gaap:ShortTermInvestmentsMember 2019-09-30 0001370637 us-gaap:ShortTermInvestmentsMember 2018-12-31 0001370637 us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember us-gaap:ShortTermInvestmentsMember 2019-09-30 0001370637 us-gaap:CertificatesOfDepositMember us-gaap:ShortTermInvestmentsMember 2019-09-30 0001370637 us-gaap:CorporateBondSecuritiesMember us-gaap:ShortTermInvestmentsMember 2018-12-31 0001370637 us-gaap:CommercialPaperMember us-gaap:ShortTermInvestmentsMember 2019-09-30 0001370637 us-gaap:CorporateBondSecuritiesMember etsy:LongTermInvestmentsMember 2019-09-30 0001370637 etsy:LongTermInvestmentsMember 2019-09-30 0001370637 us-gaap:CommercialPaperMember us-gaap:ShortTermInvestmentsMember 2018-12-31 0001370637 us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember etsy:LongTermInvestmentsMember 2019-09-30 0001370637 us-gaap:CorporateBondSecuritiesMember us-gaap:ShortTermInvestmentsMember 2019-09-30 0001370637 us-gaap:CertificatesOfDepositMember etsy:LongTermInvestmentsMember 2019-09-30 0001370637 us-gaap:USGovernmentAgenciesShorttermDebtSecuritiesMember us-gaap:ShortTermInvestmentsMember 2018-12-31 0001370637 us-gaap:CashAndCashEquivalentsMember 2018-12-31 0001370637 etsy:LeaseArrangementsHostingMember etsy:DellFinancialServicesLLC.Member 2019-09-30 0001370637 etsy:LeaseArrangementsHostingAndComputerEquipmentMember etsy:EPlusGroupInc.Member 2019-09-30 0001370637 etsy:LeaseArrangementsHostingAndComputerEquipmentMember etsy:EPlusGroupInc.Member srt:MinimumMember 2019-09-30 0001370637 us-gaap:BuildingMember 2019-09-30 0001370637 etsy:LeaseArrangementsHostingAndComputerEquipmentMember etsy:EPlusGroupInc.Member srt:MaximumMember 2019-09-30 0001370637 us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember 2019-02-25 0001370637 etsy:ConvertibleSeniorNotesDue2026Member us-gaap:DebtInstrumentRedemptionPeriodOneMember us-gaap:ConvertibleDebtMember 2019-09-01 2019-09-30 0001370637 etsy:CreditAgreementMember 2019-09-30 0001370637 srt:MinimumMember us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember etsy:LondonInterbankOfferedRateLIBORAdjustedMember 2019-02-25 2019-02-25 0001370637 etsy:ConvertibleSeniorNotesDue2026Member us-gaap:DebtInstrumentRedemptionPeriodTwoMember us-gaap:ConvertibleDebtMember 2019-09-01 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2019-01-01 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2018-07-01 2018-09-30 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2019-09-30 2019-09-30 0001370637 us-gaap:BridgeLoanMember etsy:CreditAgreementMember 2019-02-25 0001370637 etsy:CreditAgreementMember 2019-07-01 2019-09-30 0001370637 us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember us-gaap:FederalFundsEffectiveSwapRateMember 2019-02-25 2019-02-25 0001370637 srt:MaximumMember us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember etsy:LondonInterbankOfferedRateLIBORAdjustedMember 2019-02-25 2019-02-25 0001370637 etsy:CappedCallTransactionMember us-gaap:ConvertibleDebtMember 2019-09-01 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2018-03-01 2018-03-31 0001370637 etsy:ConvertibleSeniorNotesDue2026Member us-gaap:ConvertibleDebtMember 2019-07-01 2019-09-30 0001370637 etsy:CappedCallTransactionMember us-gaap:ConvertibleDebtMember 2019-09-18 2019-09-18 0001370637 srt:MaximumMember us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember etsy:OneMonthLondonInterbankOfferedRateLIBORPlus1Member 2019-02-25 2019-02-25 0001370637 etsy:CreditAgreementMember 2019-02-25 0001370637 etsy:CreditAgreementMember 2019-02-25 2019-02-25 0001370637 etsy:CappedCallTransactionMember us-gaap:ConvertibleDebtMember 2019-09-30 0001370637 us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember us-gaap:LondonInterbankOfferedRateLIBORMember 2019-02-25 2019-02-25 0001370637 etsy:CappedCallTransactionMember us-gaap:ConvertibleDebtMember 2018-03-01 2018-03-31 0001370637 srt:MinimumMember us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember etsy:OneMonthLondonInterbankOfferedRateLIBORPlus1Member 2019-02-25 2019-02-25 0001370637 us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember 2019-09-30 0001370637 etsy:CreditAgreementMember 2019-01-01 2019-09-30 0001370637 srt:MinimumMember us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember 2019-02-25 2019-02-25 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2019-07-01 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesDue2026Member us-gaap:ConvertibleDebtMember 2019-09-01 2019-09-30 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2018-12-31 0001370637 etsy:ConvertibleSeniorNotesdue2023Member us-gaap:ConvertibleDebtMember 2018-01-01 2018-09-30 0001370637 srt:MaximumMember us-gaap:RevolvingCreditFacilityMember etsy:CreditAgreementMember 2019-02-25 2019-02-25 0001370637 us-gaap:LetterOfCreditMember etsy:CreditAgreementMember 2019-02-25 0001370637 etsy:ConvertibleSeniorNotesDue2026Member us-gaap:ConvertibleDebtMember 2019-01-01 2019-09-30 0001370637 2018-12-31 2018-12-31 0001370637 2019-09-30 2019-09-30 0001370637 2019-09-01 2019-09-30 0001370637 2018-11-30 0001370637 2017-11-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2019-09-30 0001370637 us-gaap:RestrictedStockUnitsRSUMember 2018-12-31 0001370637 us-gaap:EmployeeStockOptionMember 2018-07-01 2018-09-30 0001370637 us-gaap:EmployeeStockOptionMember 2019-07-01 2019-09-30 0001370637 us-gaap:EmployeeStockOptionMember 2019-01-01 2019-09-30 0001370637 us-gaap:EmployeeStockOptionMember 2018-01-01 2018-09-30 0001370637 2018-10-01 2018-12-31 0001370637 etsy:TwoThousandFifteenEquityIncentivePlanMember 2019-09-30 0001370637 2018-07-01 2018-12-31 0001370637 etsy:TwoThousandFifteenEquityIncentivePlanMember 2019-01-02 2019-01-02 0001370637 us-gaap:EmployeeStockOptionMember 2019-09-30 0001370637 us-gaap:SellingAndMarketingExpenseMember 2019-07-01 2019-09-30 0001370637 us-gaap:SellingAndMarketingExpenseMember 2018-07-01 2018-09-30 0001370637 etsy:CostofRevenueMember 2019-01-01 2019-09-30 0001370637 us-gaap:SellingAndMarketingExpenseMember 2019-01-01 2019-09-30 0001370637 us-gaap:GeneralAndAdministrativeExpenseMember 2019-07-01 2019-09-30 0001370637 us-gaap:GeneralAndAdministrativeExpenseMember 2018-07-01 2018-09-30 0001370637 etsy:CostofRevenueMember 2018-07-01 2018-09-30 0001370637 us-gaap:ResearchAndDevelopmentExpenseMember 2018-07-01 2018-09-30 0001370637 us-gaap:GeneralAndAdministrativeExpenseMember 2018-01-01 2018-09-30 0001370637 us-gaap:SellingAndMarketingExpenseMember 2018-01-01 2018-09-30 0001370637 us-gaap:ResearchAndDevelopmentExpenseMember 2019-01-01 2019-09-30 0001370637 etsy:CostofRevenueMember 2018-01-01 2018-09-30 0001370637 us-gaap:ResearchAndDevelopmentExpenseMember 2018-01-01 2018-09-30 0001370637 etsy:CostofRevenueMember 2019-07-01 2019-09-30 0001370637 us-gaap:GeneralAndAdministrativeExpenseMember 2019-01-01 2019-09-30 0001370637 us-gaap:ResearchAndDevelopmentExpenseMember 2019-07-01 2019-09-30 0001370637 srt:MinimumMember us-gaap:EmployeeStockOptionMember 2019-01-01 2019-09-30 0001370637 srt:MaximumMember us-gaap:EmployeeStockOptionMember 2019-01-01 2019-09-30 0001370637 srt:MinimumMember us-gaap:EmployeeStockOptionMember 2018-01-01 2018-09-30 0001370637 srt:MaximumMember us-gaap:EmployeeStockOptionMember 2018-01-01 2018-09-30 etsy:unit iso4217:USD xbrli:shares etsy:segment xbrli:pure iso4217:USD xbrli:shares etsy:day utreg:sqft

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

__________________________________

FORM 10-Q

__________________________________



☒	Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
	For the quarterly period ended	September 30, 2019

	OR

☐	Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from to

Commission File Number 001-36911

__________________________________

ETSY, INC.

(Exact name of registrant as specified in its charter)

__________________________________



Delaware			20-4898921
(State or other jurisdiction of incorporation or organization)			(I.R.S. Employer Identification No.)

117 Adams Street	Brooklyn	NY	11201
(Address of principal executive offices)			(Zip code)

(718) 880-3660

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934:



Title of each class		Trading Symbol(s)	Name of each exchange on which registered
Common Stock	$0.001 par value per share	ETSY	The Nasdaq Global Select Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.



Large Accelerated Filer	☒	Accelerated Filer	☐
Non-accelerated Filer	☐	Smaller Reporting Company	☐
Non-accelerated Filer		Emerging Growth Company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No x

The number of shares of common stock outstanding as of October 25, 2019 was 118,488,696.

Etsy, Inc.

Table of Contents



		Page
	Note Regarding Forward-Looking Statements	3
	Part I - Financial Information	4
Item 1.	Consolidated Financial Statements (Unaudited)	4
	Consolidated Balance Sheets as of September 30, 2019 and December 31, 2018	4
	Consolidated Statements of Operations for the three and nine months ended September 30, 2019 and 2018	5
	Consolidated Statements of Comprehensive Income for the three and nine months ended September 30, 2019 and 2018	6
	Consolidated Statement of Changes in Stockholders' Equity for the three and nine months ended September 30, 2019 and 2018	7
	Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2019 and 2018	9
	Notes to Consolidated Financial Statements	11
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	33
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	51
Item 4.	Controls and Procedures	52
	Part II - Other Information	53
Item 1.	Legal Proceedings	53
Item 1A.	Risk Factors	53
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	76
Item 3.	Defaults Upon Senior Securities	76
Item 4.	Mine Safety Disclosures	76
Item 5.	Other Information	76
Item 6.	Exhibits	77
	Signatures	78

Unless the context otherwise requires, we use the terms “Etsy,” the “Company,” “we,” “us” and “our” in this Quarterly Report on Form 10-Q, (“Quarterly Report”), to refer to Etsy, Inc. and, where appropriate, our consolidated subsidiaries.

See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Operating and Financial Metrics” for the definitions of the following terms used in this Quarterly Report: “active buyer,” “active seller,” “Adjusted EBITDA,” “GMS,” “international GMS,” and “mobile GMS.”

Etsy has used, and intends to continue using, its investor relations website and the Etsy News Blog (blog.etsy.com/news) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Etsy News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.

NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include information relating to the strategic fit, benefit of and impact on our financial performance of our acquisition of Reverb Holdings, Inc. (“Reverb”), the impact of our strategy, marketing and product investments on future gross merchandise sales (“GMS”) and revenue growth, the cost and timing of our cloud migration, the impact of state sales tax laws as states continue to implement marketplace taxes and our free shipping initiative on our future financial performance. Forward-looking statements include all statements that are not historical facts. In some cases, forward-looking statements can be identified by terms such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “should,” “will,” “would” or similar expressions and the negatives of those terms.

Forward-looking statements are not guarantees of performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements. Those risks include those described in the section titled “Risk Factors” and elsewhere in this Quarterly Report. Given these uncertainties, you should read this Quarterly Report in its entirety and not place undue reliance on any forward-looking statements in this Quarterly Report.

In addition, statements that “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based upon information available to us as of the date of this Quarterly Report and, although we believe such information forms a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are inherently uncertain and investors are cautioned not to unduly rely upon these statements.

Moreover, we operate in a competitive and rapidly changing environment. New risks and uncertainties emerge from time to time and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements made in this Quarterly Report. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this Quarterly Report may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.

Forward-looking statements represent our beliefs and assumptions only as of the date of this Quarterly Report. We disclaim any obligation to update forward-looking statements.

Table of Contents

PART I - FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements (Unaudited).

Etsy, Inc.

Consolidated Balance Sheets (Unaudited)

(In thousands, except share and per share amounts)



	As of September 30, 2019			As of December 31, 2018
ASSETS
Current assets:
Cash and cash equivalents	$	671,769		$	366,985
Short-term investments	180,170			257,302
Accounts receivable, net of allowance for doubtful accounts of $5,291 and $4,720 as of September 30, 2019 and December 31, 2018, respectively	12,494			12,244
Prepaid and other current assets	43,934			22,686
Funds receivable and seller accounts	37,473			21,072
Total current assets	945,840			680,289
Restricted cash	5,341			5,341
Property and equipment, net of accumulated depreciation and amortization of $108,972 and $85,440 as of September 30, 2019 and December 31, 2018, respectively	153,262			120,179
Goodwill	138,474			37,482
Intangible assets, net of accumulated amortization of $13,005 and $7,378 as of September 30, 2019 and December 31, 2018, respectively	202,102			34,589
Deferred tax assets	22,380			23,464
Long-term investments	4,765			—
Other assets	27,034			507
Total assets	$	1,499,198		$	901,851
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	23,416		$	26,545
Accrued expenses	70,325			49,158
Finance lease obligations—current	8,770			3,884
Funds payable and amounts due to sellers	37,473			21,072
Deferred revenue	7,434			7,478
Other current liabilities	7,289			3,925
Total current liabilities	154,707			112,062
Finance lease obligations—net of current portion	55,576			2,095
Deferred tax liabilities	83,130			30,455
Facility financing obligation	—			59,991
Long-term debt, net	776,127			276,486
Other liabilities	40,396			19,864
Total liabilities	1,109,936			500,953
Commitments and contingencies (Note 12)
Stockholders’ equity:
Common stock ($0.001 par value, 1,400,000,000 shares authorized as of September 30, 2019 and December 31, 2018; 118,449,657 and 119,771,702 shares issued and outstanding as of September 30, 2019 and December 31, 2018, respectively)	119			120
Preferred stock ($0.001 par value, 25,000,000 shares authorized as of September 30, 2019 and December 31, 2018)	—			—
Additional paid-in capital	637,176			562,033
Accumulated deficit	(236,510		)	(153,442		)
Accumulated other comprehensive loss	(11,523		)	(7,813		)
Total stockholders’ equity	389,262			400,898
Total liabilities and stockholders’ equity	$	1,499,198		$	901,851

The accompanying notes are an integral part of these Consolidated Financial Statements

Table of Contents

Etsy, Inc.

Consolidated Statements of Operations (Unaudited)

(In thousands, except share and per share amounts)



	Three Months Ended September 30,						Nine Months Ended September 30,
	2019			2018			2019			2018
Revenue	$	197,947		$	150,366		$	548,381		$	403,665
Cost of revenue	68,949			46,947			180,212			133,651
Gross profit	128,998			103,419			368,169			270,014
Operating expenses:
Marketing	50,098			39,516			131,536			94,651
Product development	32,465			24,418			86,177			68,707
General and administrative	32,203			20,748			86,733			61,359
Total operating expenses	114,766			84,682			304,446			224,717
Income from operations	14,232			18,737			63,723			45,297
Other (expense) income:
Interest expense	(5,077		)	(6,135		)	(14,408		)	(16,024		)
Interest and other income	2,883			2,367			9,659			5,902
Foreign exchange loss	(1,949		)	(373		)	(1,079		)	(2,973		)
Total other expense	(4,143		)	(4,141		)	(5,828		)	(13,095		)
Income before income taxes	10,089			14,596			57,895			32,202
Benefit for income taxes	4,712			5,298			6,708			4,038
Net income	$	14,801		$	19,894		$	64,603		$	36,240
Net income per share attributable to common stockholders:
Basic	$	0.12		$	0.17		$	0.54		$	0.30
Diluted	$	0.12		$	0.15		$	0.51		$	0.29
Weighted-average common shares outstanding:
Basic	120,351,095			119,870,711			120,090,291			120,469,066
Diluted	126,243,168			129,086,137			126,471,364			126,497,281

The accompanying notes are an integral part of these Consolidated Financial Statements

Table of Contents

Etsy, Inc.

Consolidated Statements of Comprehensive Income (Unaudited)

(In thousands)



	Three Months Ended September 30,						Nine Months Ended September 30,
	2019			2018			2019			2018
Net income	$	14,801		$	19,894		$	64,603		$	36,240
Other comprehensive loss:
Cumulative translation adjustment	(3,948		)	(544		)	(4,027		)	(696		)
Unrealized (losses) gains on marketable securities, net of tax of $97, $0, $97, and $0, respectively	(160		)	5			317			(12		)
Total other comprehensive loss	(4,108		)	(539		)	(3,710		)	(708		)
Comprehensive income	$	10,693		$	19,355		$	60,893		$	35,532

The accompanying notes are an integral part of these Consolidated Financial Statements

Table of Contents

Etsy, Inc.

Consolidated Statement of Changes in Stockholders’ Equity (Unaudited)

(In thousands, except share amounts)



	Common Stock					Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
	Common Stock
	Shares		Amount
Balance as of December 31, 2018	119,771,702		$	120		$	562,033		$	(153,442	)	$	(7,813	)	$	400,898
Cumulative effect adjustment related to the adoption of the leasing standard	—		—			—			7,116			—			7,116
Stock-based compensation	—		—			8,616			—			—			8,616
Exercise of vested options	534,693		1			5,929			—			—			5,930
Vesting of restricted stock units, net of shares withheld	159,403		—			(5,672		)	—			—			(5,672		)
Stock repurchase	(532,412	)	(1		)	—			(27,491		)	—			(27,492		)
Other comprehensive loss	—		—			—			—			(962		)	(962		)
Net income	—		—			—			31,579			—			31,579
Balance as of March 31, 2019	119,933,386		$	120		$	570,906		$	(142,238	)	$	(8,775	)	$	420,013
Stock-based compensation	—		—			11,280			—			—			11,280
Exercise of vested options	154,197		—			1,910			—			—			1,910
Vesting of restricted stock units, net of shares withheld	247,941		—			(10,485		)	—			—			(10,485		)
Other comprehensive income	—		—			—			—			1,360			1,360
Net income	—		—			—			18,223			—			18,223
Balance as of June 30, 2019	120,335,524		$	120		$	573,611		$	(124,015	)	$	(7,415	)	$	442,301
Stock-based compensation	—		—			12,323			—			—			12,323
Exercise of vested options	85,390		—			1,094			—			—			1,094
Issuance of convertible senior notes, net of issuance costs and taxes	—		—			115,891			—			—			115,891
Purchase of capped call, net of taxes	—		—			(58,294		)	—			—			(58,294		)
Vesting of restricted stock units, net of shares withheld	173,660		1			(7,449		)	—			—			(7,448		)
Stock repurchase	(2,144,917	)	(2		)	—			(127,296		)	—			(127,298		)
Other comprehensive loss	—		—			—			—			(4,108		)	(4,108		)
Net income	—		—			—			14,801			—			14,801
Balance as of September 30, 2019	118,449,657		$	119		$	637,176		$	(236,510	)	$	(11,523	)	$	389,262

Table of Contents

Etsy, Inc.



	Common Stock					Additional Paid-in Capital			Accumulated Deficit			Accumulated Other Comprehensive Loss			Total
	Common Stock
	Shares		Amount
Balance as of December 31, 2017	121,769,238		$	122		$	499,441		$	(96,290	)	$	(6,379	)	$	396,894
Stock-based compensation	—		—			6,704			—			—			6,704
Exercise of vested options	887,906		1			10,248			—			—			10,249
Issuance of convertible senior notes, net of issuance costs and taxes	—		—			54,184			—			—			54,184
Purchase of capped call, net of taxes	—		—			(26,243		)	—			—			(26,243		)
Vesting of restricted stock units, net of shares withheld	104,849		—			(1,780		)	—			—			(1,780		)
Stock repurchase	(2,807,393	)	(3		)	—			(68,583		)	—			(68,586		)
Other comprehensive income	—		—			—			—			98			98
Net income	—		—			—			12,967			—			12,967
Balance as of March 31, 2018	119,954,600		$	120		$	542,554		$	(151,906	)	$	(6,281	)	$	384,487
Stock-based compensation	—		—			9,179			—			—			9,179
Exercise of vested options	59,736		—			476			—			—			476
Issuance of convertible senior notes, net of issuance costs and taxes	—		—			30			—			—			30
Vesting of restricted stock units, net of shares withheld	253,989		—			(6,118		)	—			—			(6,118		)
Stock repurchase	(722,941	)	—			—			(21,075		)	—			(21,075		)
Other comprehensive loss	—		—			—			—			(267		)	(267		)
Net income	—		—			—			3,379			—			3,379
Balance as of June 30, 2018	119,545,384		$	120		$	546,121		$	(169,602	)	$	(6,548	)	$	370,091
Stock-based compensation	—		—			9,563			—			—			9,563
Exercise of vested options	407,244		—			4,848			—			—			4,848
Vesting of restricted stock units, net of shares withheld	292,046		1			(9,239		)	—			—			(9,238		)
Stock repurchase	—		(1		)	—			1			—			—
Other comprehensive loss	—		—			—			—			(539		)	$	(539	)
Net income	—		—			—			19,894			—			19,894
Balance as of September 30, 2018	120,244,674		$	120		$	551,293		$	(149,707	)	$	(7,087	)	$	394,619

The accompanying notes are an integral part of these Consolidated Financial Statements

Table of Contents

Etsy, Inc.

Condensed Consolidated Statements of Cash Flows (Unaudited)

(In thousands)



	Nine Months Ended September 30,
	2019			2018
Cash flows from operating activities
Net income	$	64,603		$	36,240
Adjustments to reconcile net income to net cash provided by operating activities:
Stock-based compensation expense	31,056			23,987
Depreciation and amortization expense	32,760			19,116
Bad debt expense	7,464			3,617
Foreign exchange loss	25			2,717
Other non-cash losses, net	9,836			6,914
Deferred income taxes	(6,708		)	(4,038		)
Changes in operating assets and liabilities, net of effects from purchase of acquired company:
Current assets	(23,131		)	(24,874		)
Non-current assets	2,839			32
Current liabilities	13,748			28,487
Non-current liabilities	(4,153		)	4,678
Net cash provided by operating activities	128,339			96,876
Cash flows from investing activities
Acquisition of businesses, net of cash acquired	(271,353		)	—
Cash paid for asset acquisition and intangible assets	(1,898		)	(35,323		)
Purchases of property and equipment	(5,889		)	(442		)
Development of internal-use software	(6,242		)	(13,674		)
Purchases of marketable securities	(318,221		)	(359,182		)
Sales of marketable securities	395,348			164,443
Net cash used in investing activities	(208,255		)	(244,178		)
Cash flows from financing activities
Payment of tax obligations on vested equity awards	(23,605		)	(17,136		)
Repurchase of stock	(154,790		)	(89,661		)
Proceeds from exercise of stock options	8,934			15,573
Proceeds from issuance of convertible senior notes	650,000			345,000
Payment of debt issuance costs	(11,142		)	(9,962		)
Purchase of capped call	(76,180		)	(34,224		)
Payments on finance lease obligations	(8,177		)	(4,748		)
Payments on facility financing obligation	—			(7,817		)
Other financing, net	3,148			3,977
Net cash provided by financing activities	388,188			201,002
Effect of exchange rate changes on cash	(3,488		)	(6,415		)
Net increase in cash, cash equivalents, and restricted cash	304,784			47,285
Cash, cash equivalents, and restricted cash at beginning of period	372,326			320,783
Cash, cash equivalents, and restricted cash at end of period	$	677,110		$	368,068

Table of Contents

Etsy, Inc.

Condensed Consolidated Statements of Cash Flows (Unaudited)

(In thousands)



	Nine Months Ended September 30,
	2019		2018
Supplemental non-cash disclosures:
Stock-based compensation capitalized in development of capitalized software	$	1,163	$	1,459
Additions to development of internal-use software and property and equipment included in accounts payable and accrued expenses	$	1,444	$	1,354
Debt issuance costs included in accounts payable and accrued expenses	$	900	$	—
Right-of-use assets obtained in exchange for new lease liabilities:
Finance leases	$	657	$	1,909

The following table provides a reconciliation of cash, cash equivalents, and restricted cash reported within the Consolidated Balance Sheets that sum to the total of the same such amounts shown above:



	Nine Months Ended September 30,
	2019		2018
Beginning balance:
Cash and cash equivalents	$	366,985	$	315,442
Restricted cash	5,341		5,341
Total cash, cash equivalents, and restricted cash	$	372,326	$	320,783

Ending balance:
Cash and cash equivalents	$	671,769	$	362,727
Restricted cash	5,341		5,341
Total cash, cash equivalents, and restricted cash	$	677,110	$	368,068

The accompanying notes are an integral part of these Consolidated Financial Statements

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 1—Basis of Presentation and Summary of Significant Accounting Policies

Description of Business

Etsy, Inc. (the “Company” or “Etsy”) is the global marketplace for unique and creative goods. The Company generates revenue primarily from transaction and listing fees, payments processing fees, advertising services, shipping label sales, Pattern fees, and Etsy Plus subscription fees.

Basis of Consolidation

The Consolidated Financial Statements include the accounts of Etsy and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation. On August 15, 2019, Etsy acquired all of the issued and outstanding capital stock of Reverb Holdings, Inc. (“Reverb”). The financial results of Reverb have been included in Etsy’s Consolidated Financial Statements from the date of acquisition. See “Note 5—Business Combinations.”

Correction of Errors

During the three months ended June 30, 2018, the Company recorded $2.8 million of revenue as a correction of an error related to the years ended December 31, 2017 and 2016. The Company has concluded that the error and its correction were not material to the Consolidated Financial Statements for any of the periods impacted nor are they material to the 2018 Consolidated Financial Statements.

Unaudited Interim Financial Information

The accompanying Consolidated Balance Sheet as of September 30, 2019, the Consolidated Statements of Operations and Comprehensive Income for the three and nine months ended September 30, 2019 and 2018, the Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2019 and 2018 and the Consolidated Statement of Changes in Stockholders’ Equity for the three and nine months ended September 30, 2019 and 2018 are unaudited. The unaudited interim financial statements have been prepared on the same basis as the annual Consolidated Financial Statements except for new accounting standards adopted as disclosed below, and, in the opinion of management, reflect all adjustments, which include only normal recurring adjustments, necessary to state fairly the Company’s financial position as of September 30, 2019, results of operations for the three and nine months ended September 30, 2019 and 2018 and cash flows for the nine months ended September 30, 2019 and 2018. The results for these interim periods are not necessarily indicative of the results to be anticipated for the full annual period or any future period. The financial data and the other information disclosed in the Notes to the interim financial statements related to these three and nine month periods are unaudited. These unaudited interim financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 28, 2019 (the “Annual Report”).

During the first quarter of 2019, the Company adopted the accounting principles outlined within ASU 2016-02—Leases, as described below. There have been no additional material changes in the Company’s significant accounting policies from those that were disclosed in the Annual Report.

Use of Estimates

The preparation of the Company’s Consolidated Financial Statements in conformity with accounting principles generally accepted in the United States of America (“GAAP”) requires management to make estimates and judgments that affect the reported amounts of assets and liabilities and disclosure of contingent assets, liabilities, and equity at the date of the Consolidated Financial Statements and the reported amounts of revenues and expenses during the reporting period. The accounting estimates that require management’s subjective judgments include: revenue recognition, including determining the nature and timing of satisfaction of performance obligations and stand-alone selling price for use in allocating the subscription price of Etsy Plus; leases, including determining the incremental borrowing rate; income taxes, including the estimate of annual effective tax rate at interim periods, assessment of valuation allowances, and evaluation of uncertain tax positions; website development costs and internal-use software; valuation of the acquired intangibles purchased in a business combination and

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

contingent consideration; valuation of goodwill and intangible assets; stock-based compensation; and fair value of financial instruments. The Company evaluates its estimates and judgments on an ongoing basis and revises them when necessary. Actual results may differ from the original or revised estimates.

Revenue Recognition

The Company’s revenue is diversified; generated from a mix of marketplace activities and other optional services to help sellers generate more sales and scale their businesses. Revenues are recognized as the Company transfers control of promised goods or services to sellers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services. The Company evaluates whether it is appropriate to recognize revenue on a gross or net basis based upon its evaluation of whether the Company obtains control of the specified goods or services by considering if it is primarily responsible for fulfillment of the promise, has inventory risk, and has the latitude in establishing pricing and selecting suppliers, among other factors. Based on its evaluation of these factors, revenue is recorded either gross or net of costs associated with the transaction. With the exception of shipping labels, the Company’s revenues are recognized on a gross basis. Sales and usage-based taxes are excluded from revenues.

See “Note 2—Revenue” for additional information regarding revenue recognition.

Income Taxes

The Company’s income tax (provision) benefit for interim periods is determined using an estimate of its annual effective tax rate adjusted for discrete items, if any, for relevant interim periods. The Company updates its estimate of the annual effective tax rate each quarter and makes cumulative adjustments if its estimated annual tax rate changes.

The Company’s quarterly tax provision and quarterly estimate of its annual effective tax rate are subject to significant variations due to several factors, including variability in predicting its pretax and taxable income and the mix of jurisdictions to which those relate, changes of expenses or losses for which tax benefits are not recognized, recording of excess tax benefits related to stock-based compensation and changes in the laws, regulations, and administrative practices of the jurisdictions in which the Company operates.

Net Income Per Share

Basic net income per share attributable to common stockholders is computed by dividing the net income attributable to common stockholders by the weighted-average number of common shares outstanding for the period. Diluted net income per share is computed by dividing net income for the period by the weighted-average number of shares of common stock and potentially dilutive common stock outstanding during the period. Net income in the diluted net income per share calculation is adjusted for income or loss from fair value adjustments on instruments accounted for as liabilities, but which may be settled in shares. The dilutive effect of outstanding options and stock-based compensation awards is reflected in diluted net income per share by application of the treasury stock and if-converted methods. Since the Company expects to settle in cash the principal outstanding under the 0.125% Convertible Senior Notes due 2026 (the “2019 Notes”) (see “Note 11—Debt”), it uses the treasury stock method when calculating the potential dilutive effect of the conversion spread on diluted net income per share, if applicable. The Company uses the if-converted method when calculating the dilutive effect of the 0% Convertible Senior Notes due 2023 (the “2018 Notes”) for the reporting periods in 2019 and used the treasury stock method for the reporting periods in 2018.

The calculation of diluted net income per share excludes all anti-dilutive common shares.

Cash and Cash Equivalents, and Short- and Long-term Investments

The Company considers all investments with an original maturity of three months or less at time of purchase to be cash equivalents. Cash restricted by third parties is not considered cash and cash equivalents. Short-term investments, consisting primarily of commercial paper, United States government and agency securities, and corporate bonds with original maturities of greater than three months but less than one year when purchased, are classified as available-for-sale and are reported at fair value using the specific identification method. Long-term investments, consisting primarily of corporate bonds with original maturities of greater than twelve months but less than 37 months when purchased, are classified as available-for-sale and are

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

reported at fair value using the specific identification method. Unrealized gains and losses are excluded from earnings and reported as a component of other comprehensive income (loss), net of related estimated income tax provisions or benefits.

The following table provides cash and cash equivalents, and short- and long-term investments within the Consolidated Balance Sheets as of the dates indicated (in thousands):



	As of September 30, 2019		As of December 31, 2018
Cash and cash equivalents	$	671,769	$	366,985
Short-term investments	180,170		257,302
Long-term investments	4,765		—
Total cash and cash equivalents, and short- and long-term investments	$	856,704	$	624,287

Leases

At the inception of an arrangement, the Company determines whether the arrangement is or contains a lease based on the unique facts and circumstances present. Operating leases are included in other assets, other current liabilities, and other liabilities on the Company’s Consolidated Balance Sheets. Finance leases are included in property and equipment, net, finance lease obligations, current, and finance lease obligations, net of current portion on the Company’s Consolidated Balance Sheets.

Most leases with a term greater than one year are recognized on the Consolidated Balance Sheet as right-of-use (“ROU”) assets, lease obligations and, if applicable, long-term lease obligations in the line items cited above. The Company has elected not to recognize leases with terms of one year or less on the Consolidated Balance Sheets. Lease obligations and their corresponding ROU assets are recorded based on the present value of lease payments over the expected lease term. As the interest rate implicit in lease contracts is typically not readily determinable, the Company utilizes the appropriate incremental borrowing rate, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments in a similar economic environment. Certain adjustments to the ROU asset may be required for items such as initial direct costs paid or incentives received. The lease term may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option.

The components of a lease should be split into three categories: lease components, including land, building, or other similar components; non-lease components, including common area maintenance, maintenance, consumables, or other similar components; and non-components, including property taxes, insurance, or other similar components. However, the Company has elected to combine lease and non-lease components as a single component. The lease expense is recognized over the expected term on a straight-line basis.

Recently Issued Accounting Pronouncements

In June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU 2016-13—Financial Instruments—Credit Losses (Topic 326)—Measurement of Credit Losses on Financial Instruments, and additional changes, modifications, clarifications, or interpretations related to this guidance thereafter, which require a reporting entity to estimate credit losses on certain types of financial instruments, and present assets held at amortized cost and available-for-sale debt securities at the amount expected to be collected. The new guidance is effective for annual and interim periods beginning after December 15, 2019, and early adoption is permitted. The Company is currently evaluating the impact of the new guidance on its Consolidated Financial Statements.

In August 2018, the FASB issued ASU 2018-15—Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40)—Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract, which aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. The new guidance is effective for annual and interim periods beginning after December 15, 2019, and early adoption is permitted. The Company is currently evaluating the impact of the new guidance on its Consolidated Financial Statements.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Recently Adopted Accounting Pronouncements

In February 2016, the FASB issued ASU 2016-02—Leases (Topic 842), and additional changes, modifications, clarifications, or interpretations related to this guidance thereafter, which require a reporting entity to recognize ROU assets and lease liabilities on the balance sheet for operating leases to increase the transparency and comparability. Disclosure requirements have been enhanced with the objective of enabling financial statement users to assess the amount, timing, and uncertainty of cash flows arising from leases.

The Company adopted this standard in the first quarter of 2019, effective as of January 1, 2019, using the modified retrospective approach utilizing transition guidance introduced in ASU 2018-11—Leases: Targeted Improvements, and elected the ‘package of practical expedients’ permitted under the transition guidance within the new standard, which among other things, allowed the Company to carry forward the historical lease identification, classification, and initial direct costs. The Company did not elect the hindsight practical expedient which permits entities to use hindsight in determining the lease term and assessing impairment. The Company also elected to continue to recognize lease payments related to short-term leases as an expense on a straight-line basis over the lease term. Upon adoption, the Company recognized new ROU assets and lease obligations on the Consolidated Balance Sheet for its operating leases of $25.4 million and $27.8 million, respectively. Additionally, upon adoption the Company renamed its capital lease obligations, current and capital lease obligations, net of current to finance lease obligations, current and finance lease obligations, net of current portion, respectively, in the Consolidated Balance Sheets.

In 2014 the Company applied build-to-suit accounting treatment to its headquarters lease in Brooklyn, New York, as the Company was deemed the accounting owner of the construction project because of the Company’s involvement in the build-out of the space. Upon transition, the Company derecognized the facility financing obligation and related building assets recorded as a result of the failed sale and leaseback transactions and recorded any difference as a cumulative-effect adjustment to accumulated deficit. The adoption of this standard had a material impact on the Company’s financial position but did not and is not expected to significantly affect the Company’s results of operations. The Company has derecognized the existing facility financing obligation and existing building asset for sale-leaseback transactions that currently do not qualify for sale accounting of $60.0 million and $51.1 million, respectively, and $22.1 million was reclassified from building to leasehold improvements and will be amortized over the remaining term of the lease. The Company recognized a gain of $9.3 million, offset by a tax impact of $2.2 million associated with this change through accumulated deficit as of January 1, 2019, with a net decrease to accumulated deficit of $7.1 million, and recognized a new ROU asset of $66.7 million and a lease liability in the same amount on the Consolidated Balance Sheets for the associated lease, which is accounted for as a financing lease.

Note 2—Revenue

The following table summarizes revenue by type of service for the periods presented (in thousands):



	Three Months Ended September 30,				Nine Months Ended September 30,
	2019		2018		2019		2018
Marketplace revenue	$	140,966	$	110,927	$	401,499	$	290,200
Services revenue	56,319		38,194		144,386		110,306
Other revenue	662		1,245		2,496		3,159
Revenue	$	197,947	$	150,366	$	548,381	$	403,665

Etsy Marketplace revenue: The Company’s sellers receive the benefit of marketplace activities, including listing items for sale, completing sales transactions, and payments processing, which represents a single stand ready performance obligation.

Etsy sellers pay a fixed listing fee of $0.20 for each item listed on Etsy.com for a period of four months or, if earlier, until a sale occurs. Variable fees include the 5% transaction fee that an Etsy seller pays for each completed transaction, inclusive of shipping fees charged, and fees for processing payments, including foreign currency payments. On July 16, 2018, the Company increased the Etsy seller transaction fee from 3.5% to 5% of each completed transaction, and now applies it to the cost of shipping in addition to the cost of the item. Payments processing fees vary between 3.0% to 4.5% of an item’s total sale price, including shipping, plus a flat fee per order, depending on the country in which a seller’s bank account is located. The Company earns additional fees on transactions in which currency conversions are performed.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

The listing fee is recognized ratably over a four-month listing period, unless the item is sold or the seller re-lists it, at which time any remaining listing fee is recognized. The transaction fee and payments processing fees are recognized when the corresponding transaction is consummated. Listing fees are nonrefundable while transaction fees and payments processing fees are recorded net of refunds.

Reverb Marketplace revenue: The Reverb seller transaction fee is a variable fee, which is 3.5% of each completed transaction, including both the cost of the item and the shipping. There are no Reverb listing fees. Variable fees also include payments fees for processing payments, including foreign currency payments. Payments processing fees vary between 2.5% - 2.7% of an item’s total sale price, including shipping, plus a flat fee per order, depending on the currency in which a listing is denominated.

Etsy Services revenue: Services revenue is derived from optional services offered to sellers, which primarily include advertising services, shipping labels, Pattern, and Etsy Plus.

Each service below represents an individual performance obligation that the Company must perform when an Etsy seller chooses to use the service.

•

Revenue from Promoted Listings, Etsy.com’s on-site advertising service, consists of cost-per-click fees an Etsy seller pays for prominent placement of her listings in search results in the Esty.com marketplace. Promoted Listings fees are based on an auction system, which utilizes the budget that each Etsy seller sets when using Promoted Listings to determine the cost-per-click fee. Promoted Listing fees are nonrefundable and are charged to a seller’s Etsy bill when the Promoted Listing is clicked, at which time revenue is recognized. In the third quarter of 2019, Etsy streamlined Promoted Listings and Google Shopping, an off-site marketing tool for Etsy sellers, into one unified ad platform called Etsy Ads, where Etsy sellers can set a budget, which allows Etsy to allocate that budget between channels, targeting optimal return on seller spend. Due to this new offering, Etsy no longer offers its Promoted Listings service as a standalone advertising service after September 30, 2019. Revenue from Etsy Ads consists of cost-per-click fees, which are nonrefundable and are charged to a seller’s Etsy bill when the ad is clicked, at which time revenue is recognized. The revenue the Company recognizes related to Etsy Ads is recorded on a gross basis in Services revenue with an offsetting expense recorded in cost of revenue.

•

Revenue from shipping labels consists of fees an Etsy seller pays the Company when she purchases shipping labels through its platform, net of the cost the Company incurs in purchasing those shipping labels. The Company provides its sellers access to purchase shipping labels at discounted pricing due to the volume of purchases through its platform. The Company recognizes shipping label revenue when an Etsy seller purchases a shipping label. The Company recognizes shipping label revenue on a net basis as it is an agent in this arrangement and does not take control of shipping labels prior to transferring the labels to the Etsy seller. Shipping label revenue is recorded net of refunds.


•	Revenue from Pattern consists of monthly subscription fees an Etsy seller pays to use the Company’s custom website services. The Company recognizes revenue from Pattern ratably over the term of the subscription. The Pattern subscription fee is $15 per month and is nonrefundable.

•

Revenue from Etsy Plus consists of monthly subscription fees an Etsy seller pays for enhanced tools and credits for use on the Company’s platform. The Etsy Plus subscription fee is $10 per month and is nonrefundable. Each feature represents its own distinct performance obligation. The Company allocates subscription revenue based on the relative actual or estimated stand-alone selling price of the features included in the Etsy Plus offering. Each performance obligation is recognized in accordance with how the benefit is transferred to the customer.

Reverb Services revenue: Reverb has its own on-site advertising service called Bump advertising. Reverb sellers have the ability to determine their own ad rate as a percentage of their item’s final sale price. Revenue from Bump advertising is recognized at the time the item is sold. Reverb also provides its sellers access to purchase shipping labels at discounted pricing due to the volume of purchases through its platform. Reverb recognizes shipping label revenue when a Reverb seller purchases a shipping label. Reverb recognizes shipping label revenue on a net basis as it is an agent in this arrangement and does not take control of shipping labels prior to transferring the labels to the Reverb seller. Shipping label revenue is recorded net of refunds.

Other revenue: Other revenue typically includes revenue generated from commercial partnerships, which are recognized as the customer in each contract consumes the benefit of the service Etsy provides in each arrangement.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Contract balances

Deferred revenues

The Company records deferred revenues when cash payments are received or due in advance of the completion of the listing or subscription period, which represents the value of the Company’s unsatisfied performance obligations. Deferred listing revenue is recognized ratably over the remainder of the four-month listing period, unless the item is sold or the seller re-lists it, at which time any remaining listing fee is recognized.

Credits for Promoted Listings are recognized when used, or when the 30-day subscription period expires. Credits for listing fees are recognized over the four-month listing period when used, and any unused credits are recognized when the 30-day subscription period expires. The amount of revenue recognized in the nine months ended September 30, 2019 that was included in the deferred balance at January 1, 2019 was $7.5 million.

Note 3—Income Taxes

On December 22, 2017, the U.S. government enacted The Tax Cuts and Jobs Act (“The TCJA”) which includes significant changes to the taxation of business entities. These changes include, among others, (1) a permanent reduction to the corporate income tax rate, (2) a partial limitation on the deductibility of business interest expense, and (3) a shift of the U.S. taxation of multinational corporations from a tax on worldwide income to a quasiterritorial system (along with certain rules designed to prevent erosion of the U.S. income tax base).

Effective January 1, 2018, the Company is subject to several provisions of The TCJA including computations under Global Intangible Low Taxed Income (“GILTI”) and Foreign Derived Intangible Income (“FDII”). For the GILTI and FDII computations, the Company recorded tax expense using the current available regulations and the technical guidance on the interpretations of The TCJA. The Company has recorded the impacts of The TCJA in its effective tax rate for the three and nine months ended September 30, 2019 and has elected to treat taxes due on future U.S. inclusions in taxable income related to GILTI using the period cost method.

On June 21, 2019, the Internal Revenue Service issued final regulations relating to the GILTI and foreign tax credit provisions of the TCJA and proposed GILTI regulations for high-tax exception. The Company has evaluated the impact of the final and proposed GILTI regulations and concluded they were not material to the financial statements. The Company will continue to monitor the technical guidance of the proposed GILTI regulations.

The Company will continue to monitor the forthcoming regulations and additional guidance of the FDII and Base Erosion and Anti-Abuse Tax (“BEAT”) provisions under the TCJA, which are complex and subject to continuing regulatory interpretations.

The amount of unrecognized tax benefits included in the Consolidated Balance Sheets increased $1.9 million in the nine months ended September 30, 2019, from $18.8 million at December 31, 2018 to $20.7 million at September 30, 2019. The total amount of unrecognized tax benefits that, if recognized, would favorably affect the effective tax rate is $20.7 million at September 30, 2019. Although the timing of the resolution and/or closure of audits is highly uncertain, it is reasonably possible that the balance of gross unrecognized tax benefits could significantly change in the next 12 months. Given the number of years remaining subject to examination and the number of matters being examined, at this time, the Company is unable to estimate the full range of possible adjustments to the balance of gross unrecognized tax benefits.

The Company recognizes interest and/or penalties related to uncertain tax positions in income tax expense. The amount of interest and penalties accrued in tax expense for the nine months ended September 30, 2019 increased by $0.5 million, from $0.5 million at December 31, 2018 to $1.0 million at September 30, 2019.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 4—Net Income Per Share

The following table presents the calculation of basic and diluted net income per share for periods presented (in thousands, except share and per share amounts):



	Three Months Ended September 30,					Nine Months Ended September 30,
	2019		2018			2019		2018
Numerator:
Net income	$	14,801	$	19,894		$	64,603	$	36,240
Net income allocated to participating securities under the two-class method	—		(10		)	—		(17		)
Net income applicable to common stockholders—basic	14,801		19,884			64,603		36,223
Dilutive effect of net income allocated to participating securities under the two-class method	—		10			—		17
Net income attributable to common stockholders—diluted	$	14,801	$	19,894		$	64,603	$	36,240

Denominator:
Weighted-average common shares outstanding—basic (1)	120,351,095		119,870,711			120,090,291		120,469,066
Dilutive effect of assumed conversion of options to purchase common stock	4,443,408		4,752,871			4,652,088		4,134,016
Dilutive effect of assumed conversion of restricted stock units	1,429,305		2,368,406			1,711,362		1,812,373
Dilutive effect of assumed conversion of convertible debt (2)	—		2,004,447			—		—
Dilutive effect of assumed conversion of restricted stock from acquisition	19,360		89,702			17,623		81,826
Weighted-average common shares outstanding—diluted	126,243,168		129,086,137			126,471,364		126,497,281

Net income per share attributable to common stockholders—basic	$	0.12	$	0.17		$	0.54	$	0.30
Net income per share attributable to common stockholders—diluted	$	0.12	$	0.15		$	0.51	$	0.29


(1)	57,482 shares of unvested stock are considered participating securities and are excluded from basic shares outstanding for each of the three and nine months ended September 30, 2018.

(2)

Since the Company expects to settle in cash the principal outstanding under the 2019 Notes (see “Note 11—Debt”), it uses the treasury stock method when calculating the potential dilutive effect of the conversion spread on diluted net income per share, if applicable. The Company uses the if-converted method when calculating the dilutive effect of the 2018 Notes for the three and nine months ended September 30, 2019 and used the treasury stock method for the three and nine months ended September 30, 2018.

The following potential common shares were excluded from the calculation of diluted net income per share attributable to common stockholders because their effect would have been anti-dilutive for the periods presented:



	Three Months Ended September 30,		Nine Months Ended September 30,
	2019	2018	2019	2018
Stock options	392,435	8,166	276,803	467,072
Restricted stock units	836,684	52,197	581,439	1,174,618
Convertible senior notes	3,647,693	—	3,877,636	—
Total anti-dilutive securities	4,876,812	60,363	4,735,878	1,641,690

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 5—Business Combinations

On August 15, 2019, the Company acquired all of the outstanding capital stock of Reverb, a leading online marketplace dedicated to buying and selling new, used, and vintage musical instruments. The acquisition enables the Company to expand into a new vertical, with a company that has a similar strategy and business model. The total cash consideration paid was $271.4 million, net of cash acquired. The purchase consideration is subject to certain adjustments with respect to cash, debt, working capital, transaction expenses and the value of equity awards granted in connection with the transaction.

The acquisition was accounted for under the acquisition method of accounting. Accordingly, the purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair values as of the date of the acquisition. The excess of the purchase price over the estimated fair value of the net assets acquired was recorded as goodwill, which consists largely of synergies and acquisition of workforce. The resulting goodwill is not expected to be deductible for tax purpose.

The allocation of the purchase price has been prepared on a preliminary basis and changes to the allocation to certain assets, liabilities, including tax estimates and potential indemnities, may be revised as additional information becomes available. The Company will finalize the acquisition accounting within the required measurement period of one year.

Purchase Price Allocation

The following table summarizes the estimated allocation of the purchase price (at fair value) to the assets acquired and liabilities assumed of Reverb as of August 15, 2019 (the date of acquisition) (in thousands):



	Initial Fair Value Estimate
Other current assets	$	6,442
Funds receivable and seller accounts	5,578
Property and equipment other	1,543
Developed technology	30,300
Trademark	79,400
Customer relationships	93,500
Goodwill	102,039
Long-term investments	1,028
Other assets	3,225
Other net working capital	(208		)
Funds payable and amounts due to sellers	(5,578		)
Other current liabilities	(8,520		)
Other liabilities	(2,497		)
Deferred tax liability, net	(34,898		)
Total purchase price	$	271,354

Revenues and net loss of Reverb from August 15, 2019 (the date of acquisition) through September 30, 2019 were $6.0 million, and $3.2 million, respectively. Acquisition-related expenses are expensed as incurred. They were recorded in general and administrative expenses and were $1.7 million and $2.9 million for the three and nine months ended September 30, 2019, respectively. They primarily related to advisory, legal, valuation and other professional fees.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Unaudited Supplemental Pro Forma Information

The following unaudited pro forma summary presents consolidated information of the Company as if the business combination had occurred on January 1, 2018, the earliest period presented herein (in thousands):



	Three Months Ended September 30,				Nine Months Ended September 30,
	2019		2018		2019		2018
Revenue	$	203,632	$	159,127	$	577,156	$	429,261
Net income	14,341		14,263		57,306		18,275

The pro forma financial information includes adjustments that are directly attributable to the business combination and are factually supportable. The pro forma adjustments include incremental amortization of intangible and developed technology assets, based on preliminary values of each asset and acquisition-related expenses. For the three and nine months ended September 30, 2019, the pro forma financial information excludes $3.4 million and $5.1 million, respectively of non-recurring acquisition-related expenses. For the nine months ended September 30, 2018, the pro forma financial information includes $1.0 million of non-recurring acquisition-related expenses. These pro forma results are illustrative only and not indicative of the actual results of operations that would have been achieved nor are they indicative of future results of operations.

Goodwill

The change in the carrying amount of goodwill from December 31, 2018 to September 30, 2019 is as follows, with the addition primarily due to the acquisition of Reverb (in thousands):



	Net Book Value
December 31, 2018	$	37,482
Foreign currency translation adjustments	(1,047		)
Business combination	102,039
September 30, 2019	$	138,474

The Company has determined it has two operating segments, which qualify for aggregation as one reportable segment, for purposes of allocating resources and evaluating financial performance. As a result, the Company has determined it has two reporting units, and will perform the annual goodwill impairment test during the fourth quarter.

Intangible Assets

As of September 30, 2019, the gross book value and accumulated amortization of acquired intangible assets were as follows (in thousands, except years):



	As of September 30, 2019
	Gross book value		Accumulated amortization		Net book value		Estimated Useful Life
Trademark	$	79,400	$	662	$	78,738	15 years
Customer relationships	93,500		779		92,721		15 years
Total acquired intangible assets	$	172,900	$	1,441	$	171,459

As part of the acquisition, the Company recorded acquired intangible assets for customer relationships and trademark. These are both amortized on a straight-line basis over a period of 15 years.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Amortization expense from the acquisition of Reverb was $1.4 million for the period ended September 30, 2019 and was recorded in marketing expense. Based on amounts recorded at September 30, 2019, the Company will recognize acquired intangible asset amortization expense for the three months ending December 31, 2019 and years ending December 31, 2020, 2021, 2022, 2023 and thereafter as follows (in thousands):



Remainder of 2019	$	2,882
2020	11,527
2021	11,527
2022	11,527
2023	11,527
Thereafter	122,469
Total amortization expense	$	171,459

Developed Technology

At September 30, 2019, the gross book value and accumulated amortization of acquired developed technology classified in property and equipment, net was as follows (in thousands, except years):



	As of September 30, 2019
	Gross book value		Accumulated amortization		Net book value		Estimated Useful Life
Developed technology	$	30,300	$	1,263	$	29,037	3 years

The developed technology is amortized on a straight-line basis over a period of 3 years. Amortization expense from the acquisition of Reverb was $1.3 million for the period ended September 30, 2019 and was recorded in cost of revenue.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 6—Segment and Geographic Information

The Company has determined it has two operating segments, which qualify for aggregation as one reportable segment, for purposes of allocating resources and evaluating financial performance.

Revenue by country is based on the billing address of the seller. The following table summarizes revenue, (loss) income before income taxes, and net income (loss) by geographic area for the periods presented (in thousands):



	Three Months Ended September 30,						Nine Months Ended September 30,
	2019			2018			2019			2018
United States	$	133,677		$	103,514		$	366,611		$	285,242
International	64,270			46,852			181,770			118,423
Revenue	$	197,947		$	150,366		$	548,381		$	403,665

United States (1) (2)	$	(1,190	)	$	(5,242	)	$	(8,092	)	$	510
International	11,279			19,838			65,987			31,692
(Loss) income before income taxes	$	10,089		$	14,596		$	57,895		$	32,202

United States (2)	$	3,024		$	(236	)	$	5,570		$	5,271
International	11,777			20,130			59,033			30,969
Net income (loss)	$	14,801		$	19,894		$	64,603		$	36,240


(1)	The United States loss before income taxes in the three and nine months ended September 30, 2019 was primarily driven by a majority of operating expenses being incurred in the United States.

(2)

The United States loss before income taxes and net loss in the three months ended September 30, 2018 was primarily driven by non-cash interest expense related to the amortization of debt discount and transaction costs in connection with the convertible debt issued in the first quarter of 2018 and interest associated with the build-to-suit lease accounting related to the Company’s corporate headquarters. As part of the adoption of ASU 2016-02—Leases in the first quarter of 2019, the Company now accounts for its headquarters as a financing lease.

No individual country’s revenue other than the United States exceeded 10% of total revenue for the periods presented. All significant long-lived assets are located in the United States.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 7—Fair Value Measurements

The Company has characterized its investments in marketable securities, based on the priority of the inputs used to value the investments, into a three-level fair value hierarchy. The fair value hierarchy gives the highest priority to quoted prices in active markets for identical assets or liabilities (Level 1), and lowest priority to unobservable inputs (Level 3). If the inputs used to measure the investments fall within different levels of the hierarchy, the categorization is based on the lowest level input that is significant to the fair value measurement of the investment. Investments recorded in the accompanying Consolidated Balance Sheet are categorized based on the inputs to valuation techniques as follows:

Level 1—These are investments where values are based on unadjusted quoted prices for identical assets in an active market that the Company has the ability to access.

Level 2—These are investments where values are based on quoted market prices in markets that are not active or model derived valuations in which all significant inputs are observable in active markets.

Level 3—These are financial instruments where values are derived from techniques in which one or more significant inputs are unobservable.

The following are the major categories of assets measured at fair value on a recurring basis as of September 30, 2019 and December 31, 2018 (in thousands):



	As of September 30, 2019
	Level 1		Level 2		Level 3		Total
Assets
Cash equivalents:
Money market funds	$	541,608	$	—	$	—	$	541,608
	541,608		—		—		541,608
Short-term investments:
Commercial paper	—		42,001		—		42,001
Certificate of deposit	4,526		—		—		4,526
Corporate bonds	—		77,620		—		77,620
U.S. Government and agency securities	56,023		—		—		56,023
	60,549		119,621		—		180,170
Funds receivable and seller accounts:
Money market funds	7,906		—		—		7,906
	7,906		—		—		7,906
Long-term investments:
Certificate of deposit	1,030		—		—		1,030
Corporate bonds	—		690		—		690
U.S. Government and agency securities	3,045		—		—		3,045
	4,075		690		—		4,765
	$	614,138	$	120,311	$	—	$	734,449

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements



	As of December 31, 2018
	Level 1		Level 2		Level 3		Total
Assets
Cash equivalents:
Commercial paper	$	—	$	7,775	$	—	$	7,775
Money market funds	244,856		—		—		244,856
	244,856		7,775		—		252,631
Short-term investments:
Commercial paper	—		147,860		—		147,860
Corporate bonds	—		46,801		—		46,801
U.S. Government and agency securities	62,641		—		—		62,641
	62,641		194,661		—		257,302
Funds receivable and seller accounts:
Money market funds	9,229		—		—		9,229
	9,229		—		—		9,229
	$	316,726	$	202,436	$	—	$	519,162

Level 1 instruments include certificates of deposit and investments in debt securities including money market funds and U.S. government and agency securities, which are valued based on inputs including quotes from broker-dealers or recently executed transactions in the same or similar securities.

Level 2 instruments include investments in debt securities, including fixed-income funds consisting of investments in commercial paper and corporate bonds, which are valued based on quoted market prices in markets that are not active or model derived valuations in which all significant inputs are observable in active markets.

The Company did not have any Level 3 instruments as of September 30, 2019 and December 31, 2018.

See “Note 8—Marketable Securities” for additional information on the Company’s marketable securities measured at fair value.

Disclosure of Fair Values

The Company’s financial instruments that are not remeasured at fair value include the 2018 Notes and 2019 Notes (see “Note 11—Debt”). The Company estimates the fair value of the 2018 Notes and 2019 Notes through consideration of quoted market prices of similar instruments, classified as Level 2 as described above. The estimated fair value of the 2018 Notes was $301.0 million and $279.1 million as of September 30, 2019 and December 31, 2018, respectively. The estimated fair value of the 2019 Notes was $496.4 million as of September 30, 2019.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 8—Marketable Securities

Short- and long-term investments and certain cash equivalents consist of investments in debt securities that are available-for-sale. The cost and fair value of available-for-sale securities were as follows as of the dates indicated (in thousands):



	Cost		Gross Unrealized Holding Loss			Gross Unrealized Holding Gain		Fair Value
September 30, 2019
Short-term investments:
Commercial paper	$	41,977	$	—		$	25	$	42,002
Certificate of deposit	4,526		—			—		4,526
Corporate bonds	77,378		—			242		77,620
U.S. Government and agency securities	55,927		—			95		56,022
	179,808		—			362		180,170
Long-term investments:
Certificate of deposit	1,030		—			—		1,030
Corporate bonds	687		—			3		690
U.S. Government and agency securities	3,039		—			6		3,045
	4,756		—			9		4,765
	$	184,564	$	—		$	371	$	184,935
December 31, 2018
Cash equivalents:
Commercial paper	$	7,775	$	—		$	—	$	7,775
	7,775		—			—		7,775
Short-term investments:
Commercial paper	147,860		—			—		147,860
Corporate bonds	46,836		(35		)	—		46,801
U.S. Government and agency securities	62,638		(9		)	12		62,641
	257,334		(44		)	12		257,302
	$	265,109	$	(44	)	$	12	$	265,077

The Company’s investments in marketable securities consist primarily of investments in commercial paper, certificates of deposit, and debt securities, including U.S. government and agency securities and fixed-income funds. When evaluating investments for other-than-temporary impairment, the Company reviews factors such as length of time and extent to which fair value has been below cost basis, the financial condition of the issuer and the Company’s ability, and intent to hold the investment for a period of time, which may be sufficient for anticipated recovery in market value. The Company evaluates fair values for each individual security in the investment portfolio.

See “Note 7—Fair Value Measurements” for additional information on the Company’s marketable securities measured at fair value.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 9—Leases

As the lessee, the Company currently leases 225,135 square feet of real estate space for its corporate headquarters located in Brooklyn, New York, under a noncancelable lease that expires in 2026. The Company uses these facilities for its principal administration, technology and development, and engineering activities. The Company also leases office space for its offices in San Francisco, Hudson (New York), Chicago, Dublin, and London. Additionally, the Company has short-term leases in other locations around the world that meet short-term lease criteria and are not recognized on the Consolidated Balance Sheets. Most leases include one or more options to renew, and the exercise of these options is at the Company’s sole discretion. The Company determined that its options to break or renew would not be reasonably certain in determining the expected lease term, and therefore are not included as part of its ROU assets and lease liabilities.

The Company entered into financing lease agreements with Dell Financial Services, LLC. (“DFS”) and ePlus Group, Inc. (“ePlus”) for hosting and computer equipment leases. The leases through DFS have a 36-month term, zero interest, and are payable in equal monthly installments with a buy-out option of $1 at the end of the lease term. The leases through ePlus have a 36-month term, interest rate of 3.71%-6.93%, and are payable in equal monthly installments with a fair market value or a $1 buy-out option at the end of the lease term depending on the equipment.

In calculating the present value of the lease payments, the Company has elected to utilize its estimated incremental borrowing rate based on the remaining lease term and not the original lease term. The depreciable life of assets and leasehold improvements are limited by the expected lease term.

The elements of lease expense were as follows (in thousands):



	Three Months Ended September 30, 2019		Nine Months Ended September 30, 2019
Operating lease cost	$	1,383	$	3,932
Finance lease cost:
Amortization of right-of-use assets	3,252		9,942
Interest on lease liabilities	778		2,470
Total finance lease cost	4,030		12,412
Other lease cost, net (1)	126		193
Total lease cost	$	5,539	$	16,537


(1)	Other lease cost, net includes short-term sublease income, short-term lease costs, and variable lease costs, which are immaterial.

The following table presents the lease-related assets and liabilities recorded on the Consolidated Balance Sheet (in thousands):



	As of September 30, 2019
Operating leases:
Other assets	$	25,278
Other current liabilities	$	4,491
Other liabilities	22,951
Total operating lease liabilities	$	27,442

Finance leases:
Property and equipment, net	$	62,687
Finance lease obligations—current	$	8,770
Finance lease obligations—net of current portion	55,576
Total finance lease liabilities	$	64,346

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

The following table summarizes the weighted average remaining lease term and weighted average discount rate as of September 30, 2019:



	As of September 30, 2019
Weighted average remaining lease term:
Operating leases	6.13 years
Finance leases	6.56 years
Weighted average discount rate:
Operating leases	4.26	%
Finance leases	4.35	%

Supplemental cash flow information related to leases was as follows (in thousands):



	Nine Months Ended September 30, 2019
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used in operating leases	$	(3,811	)
Operating cash flows used in finance leases	(2,452		)
Finance cash flows used in finance leases	(8,177		)

Future minimum lease payments under non-cancelable leases for the three months ending December 31, 2019 and years ending December 31, 2020, 2021, 2022, 2023, and thereafter are as follows (in thousands):



	Operating Leases		Finance Leases
2019	$	1,143	$	2,579
2020	5,483		11,521
2021	4,884		11,080
2022	4,890		10,613
2023	4,929		10,599
Thereafter	9,913		27,720
Total future minimum lease payments	31,242		74,112
Less imputed interest	3,800		9,766
Total	$	27,442	$	64,346

The following table represents the Company’s commitments under its previous presentation of its capital, operating, and build-to-suit lease agreements as of December 31, 2018 (in thousands):



	Capital Lease Obligations		Operating Leases		Build-to-Suit Lease
Periods ending
2019	$	4,392	$	4,904	$	9,451
2020	1,754		4,783		9,522
2021	481		4,185		10,354
2022	—		4,180		10,520
2023	—		4,205		10,599
Thereafter	—		9,760		27,715
Total minimum payments required	$	6,627	$	32,017	$	78,161
Amounts representing interest	648
Present value of net minimum payments	5,979
Current maturities	3,884
Long-term payment obligations	$	2,095

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

Note 10—Accrued Expenses

Accrued expenses consisted of the following as of the dates indicated (in thousands):



	As of September 30, 2019		As of December 31, 2018
Sales and use tax payable	$	25,236	$	12,232
Vendor accruals	20,575		17,817
Accrued bonus	14,469		12,906
Income tax payable	6,196		10
Payroll-related liabilities	3,058		2,406
Accrued vacation	791		3,787
Total accrued expenses	$	70,325	$	49,158

Note 11—Debt

2019 Convertible Debt

In September 2019, the Company issued $650.0 million aggregate principal amount of 0.125% Convertible Senior Notes due 2026 (the “2019 Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”). The net proceeds from the sale of the 2019 Notes were $639.3 million after deducting the initial purchasers’ discount and offering expenses.

The 2019 Notes are convertible based upon an initial conversion rate of 11.4040 shares of the Company’s common stock per $1,000 principal amount of 2019 Notes (equivalent to an initial conversion price of approximately $87.69 per share). The conversion rate will be subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of the Company’s common stock. The Company will settle any conversions of the 2019 Notes in cash, shares of the Company’s common stock, or a combination thereof, with the form of consideration determined at the Company’s election. Accordingly, the Company cannot be required to settle the 2019 Notes in cash and, therefore, the 2019 Notes are classified as long-term debt as of September 30, 2019.

The 2019 Notes will mature on October 1, 2026, unless earlier converted or repurchased. Prior to the close of business on the business day immediately preceding June 1, 2026, holders may convert all or a portion of their 2019 Notes only under the following circumstances: (1) during any calendar quarter commencing after the calendar quarter ending on December 31, 2019 (and only during such calendar quarter), if the last reported sale price of the Company’s common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; (2) during the 5 business day period after any 10 consecutive trading day period (the “measurement period”) in which the trading price per $1,000 principal amount of 2019 Notes for each trading day of the measurement period was less than 98% of the product of the last reported sale price of the Company’s common stock and the conversion rate on each such trading day; (3) with respect to any or all of the 2019 Notes called for redemption by the Company prior to the close of business on the business day immediately preceding June 1, 2026, holders may convert all or any portion of their 2019 Notes at any time prior to the close of business on the second scheduled trading day prior to the redemption date, even if the 2019 Notes are not otherwise convertible at such time; and (4) upon the occurrence of specified corporate events. On and after June 1, 2026 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert their 2019 Notes at any time, regardless of the foregoing circumstances.

If a fundamental change occurs prior to the maturity date, holders may require the Company to repurchase all or a portion of their 2019 Notes for cash at a price equal to 100% of the principal amount of the 2019 Notes to be repurchased. Holders of 2019 Notes who convert their 2019 Notes in connection with a notice of a redemption or a make-whole fundamental change may be entitled to a premium in the form of an increase in the conversion rate of the 2019 Notes. As of September 30, 2019, none of the conditions permitting the holders of the 2019 Notes to early convert have been met.

The 2019 Notes are general unsecured obligations of the Company. The 2019 Notes rank senior in right of payment to all of the Company’s future indebtedness that is expressly subordinated in right of payment to the 2019 Notes; rank equal in right of payment with all of our liabilities that are not so subordinated, including our 0% Convertible Senior Notes due 2023; are

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

effectively junior to any of the Company’s secured indebtedness; and are structurally junior to all indebtedness and liabilities (including trade payables) of the Company’s subsidiaries.

In accounting for the issuance of the 2019 Notes, the Company separated the 2019 Notes into liability and equity components. The carrying amount of the liability component was calculated by measuring the fair value of a similar liability that does not have an associated convertible feature. The carrying amount of the equity component, representing the conversion option, which does not meet the criteria for separate accounting as a derivative as it is indexed to the Company’s own stock, was determined by deducting the fair value of the liability component from the par value of the 2019 Notes. The difference between the principal amount of the 2019 Notes and the liability component represents the debt discount, which is recorded as a direct deduction from the related debt liability in the Consolidated Balance Sheet and accreted over the period from the date of issuance to the contractual maturity date, resulting in the recognition of non-cash interest expense. The equity component of the 2019 Notes of approximately $154.0 million is included in additional paid-in capital in the Consolidated Balance Sheet and is not remeasured as long as it continues to meet the conditions for equity classification. Transaction costs were allocated to the liability and equity components in the same proportion as the allocation of the proceeds. Transaction costs attributable to the liability component were recorded as a direct deduction from the related debt liability in the Consolidated Balance Sheet and are amortized to interest expense using the effective interest method over the term of the 2019 Notes, and transaction costs attributable to the equity component were netted with the equity component in stockholders’ equity.

The Company capitalized $10.7 million of debt issuance costs in connection with the 2019 Notes. Non-cash interest expense related to the 2019 Notes for both the three and nine months ended September 30, 2019 was $0.4 million. Total unamortized debt issuance costs were $8.1 million as of September 30, 2019.

The estimated fair value of the 2019 Notes was $496.4 million as of September 30, 2019. The estimated fair value of the 2019 Notes was determined through consideration of quoted market prices for similar instruments. The fair value is classified as Level 2, as defined in “Note 7—Fair Value Measurements.”

2019 Capped Call Transactions

The Company used $76.2 million of the net proceeds from the 2019 Notes offering to enter into separate capped call transactions (“2019 Capped Call Transactions”) with the initial purchasers and/or their respective affiliates. The 2019 Capped Call Transactions are expected generally to reduce the potential dilution and/or offset the cash payments the Company is required to make in excess of the principal amount of the 2019 Notes upon conversion of the 2019 Notes in the event that the market price per share of the Company’s common stock is greater than the strike price of the 2019 Capped Call Transactions with such reduction and/or offset subject to a cap. The 2019 Capped Call Transactions have an initial cap price of $148.63 per share of the Company’s common stock, which represents a premium of 150% over the last reported sale price of the Company’s common stock on September 18, 2019, and is subject to certain adjustments under the terms of the 2019 Capped Call Transactions. Collectively, the 2019 Capped Call Transactions cover, initially, the number of shares of the Company’s common stock underlying the 2019 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2019 Notes.

The 2019 Capped Call Transactions do not meet the criteria for separate accounting as a derivative as they are indexed to the Company’s stock. The premiums paid for the 2019 Capped Call Transactions have been included as a net reduction to additional paid-in capital within stockholders’ equity.

Credit Agreement

On February 25, 2019, the Company entered into a $200.0 million senior secured revolving credit facility pursuant to a Credit Agreement (the “2019 Credit Agreement”) with lenders party thereto from time to time, and Citibank N.A., as administrative Agent. The 2019 Credit Agreement will mature in February 2024. The 2019 Credit Agreement includes a letter of credit sublimit of $30.0 million and a swingline loan sublimit of $10.0 million.

Borrowings under the 2019 Credit Agreement (other than swingline loans) bear interest, at the Company’s option, at (i) a base rate equal to the highest of (a) the prime rate, (b) the federal funds rate plus 0.50%, and (c) an adjusted LIBOR rate for a one-month interest period plus 1.00%, in each case plus a margin ranging from 0.25% to 0.875% or (ii) an adjusted LIBOR rate plus a margin ranging from 1.25% to 1.875%. Swingline loans under the 2019 Credit Agreement bear interest at the same base rate (plus the margin applicable to borrowings bearing interest at the base rate). These margins are determined based on the senior secured net leverage ratio (defined as secured funded debt, net of unrestricted cash up to $100 million, to EBITDA) for the

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

preceding four fiscal quarter period. The Company is also obligated to pay other customary fees for a credit facility of this size and type, including an unused commitment fee, ranging from 0.20% to 0.35% depending on the Company’s senior secured net leverage ratio, and fees associated with letters of credit. The 2019 Credit Agreement also permits the Company, in certain circumstances, to request an increase in the facility by an amount of up to $100.0 million at the same maturity, pricing and other terms and to request an extension of the maturity date for the facility. In connection with the 2019 Credit Agreement, the Company also paid the lenders certain upfront fees.

The 2019 Credit Agreement contains customary representations and warranties applicable to the Company and its subsidiaries and customary affirmative and negative covenants applicable to the Company and its restricted subsidiaries. The negative covenants include restrictions on, among other things, indebtedness, liens, certain fundamental changes (including mergers), investments, dispositions, restricted payments (including dividends and stock repurchases), prepayments of junior debt, and transactions with affiliates. These restrictions do not prohibit a subsidiary of the Company from making pro rata payments to the Company or any other person that owns an equity interest in such subsidiary. The 2019 Credit Agreement contains financial covenants, that require the Company and its subsidiaries to maintain (i) a secured net leverage ratio not to exceed 3.00 to 1.00, subject to an increase, at the option of the Company, to 3.50 to 1.00 for a specified period of time in the event of certain material acquisitions, tested as of the last day of each fiscal quarter and (ii) an interest coverage ratio (defined as the ratio of EBITDA to cash interest expense) of not less than 2.50 to 1.00, tested for each fiscal quarter.

The 2019 Credit Agreement includes customary events of default, including, but not limited to, nonpayment of principal or interest, breaches of representations and warranties, failure to perform or observe covenants, cross-defaults with certain other indebtedness, final judgments or orders, certain change of control events, and certain bankruptcy-related events or proceedings. Upon the occurrence of an event of default (subject to notice and grace periods), obligations under the 2019 Credit Agreement could be accelerated.

Subject to certain exceptions, to the extent the Company has any material domestic subsidiaries, the obligations under the 2019 Credit Agreement would be required to be guaranteed by such material domestic subsidiaries. The obligations under the 2019 Credit Agreement are secured by all or substantially all of the assets of the Company and any such subsidiary guarantors.

The Company capitalized $1.4 million of debt issuance costs in connection with the 2019 Credit Agreement. Non-cash interest expense related to debt issuance costs on the 2019 Credit Agreement for the three and nine months ended September 30, 2019 was $0.1 million and $0.2 million, respectively. Total unamortized debt issuance costs related to the 2019 Credit Agreement were $1.2 million as of September 30, 2019.

At September 30, 2019, the Company did not have any borrowings under the 2019 Credit Agreement and was in compliance with all financial covenants.

2018 Convertible Debt

In March 2018, the Company issued $345.0 million aggregate principal amount of 0% Convertible Senior Notes due 2023 (the “2018 Notes”) in a private placement to qualified institutional buyers pursuant to the Securities Act. The net proceeds from the sale of the 2018 Notes were $335.0 million after deducting the initial purchasers’ discount and offering expenses. The Company used $34.2 million of the net proceeds from the 2018 Notes offering to enter into separate capped call transactions (“2018 Capped Call Transactions”) with the initial purchasers and/or their respective affiliates.

During any calendar quarter preceding November 1, 2022 in which the closing price of the Company’s common stock exceeds 130% of the applicable conversion price of the 2018 Notes on at least 20 of the last 30 consecutive trading days of the quarter, holders may in the immediate quarter following convert all or a portion of their 2018 Notes. Based on the daily closing prices of the Company’s stock during the quarter ended September 30, 2019, holders of the 2018 Notes are eligible to convert their 2018 Notes during the fourth quarter of 2019. When a conversion notice is received, the Company has the option to pay or deliver cash, shares of the Company’s common stock, or a combination thereof. Accordingly, the Company cannot be required to settle the 2018 Notes in cash and, therefore, the 2018 Notes are classified as long-term debt as of September 30, 2019. As of September 30, 2019, the if-converted value of the 2018 Notes was approximately $192.4 million higher than the aggregate principal amount, or $537.4 million.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

The Company capitalized $10.0 million of debt issuance costs in connection with the 2018 Notes. Non-cash interest expense related to the 2018 Notes for the three months ended September 30, 2019 and 2018 was $3.8 million and $3.7 million, respectively. Non-cash interest expense related to the 2018 Notes for the nine months ended September 30, 2019 and 2018 was $11.4 million and $8.5 million, respectively. Total unamortized debt issuance costs related to the 2018 Notes were $5.6 million and $6.7 million as of September 30, 2019 and December 31, 2018, respectively.

The estimated fair value of the 2018 Notes was $301.0 million and $279.1 million as of September 30, 2019 and December 31, 2018, respectively. The estimated fair value of the 2018 Notes was determined through consideration of quoted market prices for similar instruments. The fair value is classified as Level 2, as defined in “Note 7—Fair Value Measurements.”

As of September 30, 2019, there were no other material changes related to the 2018 Notes and 2018 Capped Call Transactions compared to that disclosed in the Annual Report.

Note 12—Commitments and Contingencies

Long-Term Debt

In September 2019, the Company issued the 2019 Notes in a private placement to qualified institutional buyers pursuant to the Securities Act. The 2019 Notes will mature on October 1, 2026, unless earlier converted or repurchased. For more information on the 2019 Notes, see “Note 11—Debt.”

Legal Proceedings

From time to time in the normal course of business, various claims and litigation have been asserted or commenced against the Company. Due to uncertainties inherent in litigation and other claims, the Company can give no assurance that it will prevail in any such matters, which could subject the Company to significant liability for damages. Any claims or litigation, regardless of their success, could have an adverse effect on the Company’s Consolidated Results of Operations, Cash Flows, or business and financial condition in the period the claims or litigation are resolved. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of these ordinary course matters will not have a material adverse effect on its business.

Note 13—Stockholders’ Equity

In September 2019, the Board of Directors approved a concurrent stock repurchase with the pricing of the 2019 Notes, pursuant to which the Company repurchased $124.5 million, or 2,094,196 shares of its common stock. This authorization was only applicable concurrent with the issuance of the 2019 Notes and, therefore, there are no further purchases authorized under this approval.

In November 2018, the Board of Directors approved a stock repurchase program that enables the Company to repurchase up to $200 million of its common stock. The program does not have a time limit and may be modified, suspended or terminated at any time by the Board of Directors. The number of shares repurchased and the timing of repurchases will depend on a number of factors, including, but not limited to, stock price, trading volume and general market conditions, along with Etsy’s working capital requirements, general business conditions and other factors.

In November 2017, the Board of Directors approved a stock repurchase program that enabled the Company to repurchase up to $100 million of its common stock. The program was completed in the second quarter of 2018.

Under the stock repurchase programs, the Company was able to purchase shares of its common stock through various means, including open market transactions, privately negotiated transactions, tender offers, or any combination thereof. In addition, open market repurchases of common stock could be made pursuant to trading plans established pursuant to Rule 10b5-1 under the Securities Exchange Act of 1934, as amended, which permitted common stock to be repurchased at a time that the Company might otherwise be precluded from doing so under insider trading laws or self-imposed trading restrictions.

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

The following table summarizes the Company’s cumulative share repurchase activity of both programs noted above, excluding shares withheld to satisfy tax withholding obligations in connection with the vesting of employee restricted stock units (“RSUs”) and excluding the concurrent stock repurchase with the pricing of the 2019 Notes (in thousands, except share and per share amounts):



	Shares Repurchased	Average Price Paid per Share (1)		Value of Shares Repurchased (1)		Remaining Amount Authorized
Balance as of December 31, 2018	5,032,648	$	28.80	$	145,000	$	155,000
Repurchases of common stock for the three months ended:
March 31, 2019	532,412	51.64		27,500		(27,500		)
June 30, 2019	—	—		—		—
September 30, 2019	50,721	55.16		2,798		(2,798		)
Balance as of September 30, 2019	5,615,781	$	31.20	$	175,298	$	124,702

(1) Average price paid per share excludes broker commissions. Value of shares repurchased includes broker commissions.

All repurchased shares of common stock have been retired.

Note 14—Stock-Based Compensation

During the three and nine months ended September 30, 2019, the Company granted stock options and RSUs under its 2015 Equity Incentive Plan (“2015 Plan”) and, pursuant to the evergreen increase provision of the 2015 Plan, the Board of Directors approved an increase of 2,395,434 shares to the total number of shares available for issuance under the 2015 Plan effective as of January 2, 2019. At September 30, 2019, 31,831,808 shares were authorized under the 2015 Plan and 20,584,299 shares were available for future grant.

The fair value of options granted in the periods presented below using the Black-Scholes pricing model has been based on the following assumptions:



	Three Months Ended September 30,		Nine Months Ended September 30,
	2019	2018	2019	2018
Volatility	39.2%	47.8%	39.2% - 39.5%	38.6% - 47.8%
Risk-free interest rate	1.9%	2.8%	1.9% - 2.4%	2.6% - 2.9%
Expected term (in years)	6.2	6.1	5.5 - 6.2	5.5 - 6.3
Dividend rate	—%	—%	—%	—%

The following table summarizes the activity for the Company’s options during the nine months ended September 30, 2019 (in thousands, except share and per share amounts):



	Shares		Weighted-Average Exercise Price		Weighted-Average Remaining Contract Term (in years)	Aggregate Intrinsic Value
Outstanding at December 31, 2018	6,890,994		$	12.91
Granted	360,258		68.10
Exercised	(774,280	)	11.54
Forfeited/Canceled	(197,518	)	29.87
Outstanding at September 30, 2019	6,279,454		15.71		7.43	$	260,259
Total exercisable at September 30, 2019	3,500,255		11.63		7.02	157,057

Table of Contents

Etsy, Inc.

Notes to Consolidated Financial Statements

The following table summarizes the weighted-average grant date fair value of options granted, intrinsic value of options exercised and fair value of awards vested during the three and nine months ended September 30, 2019 and 2018 (in thousands, except per share amounts):



	Three Months Ended September 30,				Nine Months Ended September 30,
	2019		2018		2019		2018
Weighted-average grant date fair value of options granted	$	25.40	$	25.00	$	28.52	$	15.53
Intrinsic value of options exercised	3,787		13,493		40,683		24,690
Fair value of awards vested	7,047		8,783		25,238		23,182

The total unrecognized compensation expense at September 30, 2019 related to the Company’s options was $22.6 million, which will be recognized over an estimated weighted-average amortization period of 2.53 years.

The following table summarizes the activity for the Company’s unvested RSUs during the nine months ended September 30, 2019:



	Shares		Weighted-Average Grant Date Fair Value
Unvested at December 31, 2018	3,480,368		$	22.87
Granted	1,174,459		64.69
Vested	(977,069	)	18.47
Forfeited/Canceled	(484,216	)	29.20
Unvested at September 30, 2019	3,193,542		38.63

The total unrecognized compensation expense at September 30, 2019 related to the Company’s unvested RSUs was $107.4 million, which will be recognized over an estimated weighted-average amortization period of 3.07 years.

Total stock-based compensation expense included in the Consolidated Statements of Operations for the periods presented below is as follows (in thousands):



	Three Months Ended September 30,				Nine Months Ended September 30,
	2019		2018		2019		2018
Cost of revenue	$	1,574	$	894	$	4,129	$	2,367
Marketing	1,196		642		2,550		1,819
Product development	5,752		4,697		14,566		11,361
General and administrative	3,615		2,683		9,811		8,440
Total stock-based compensation expense	$	12,137	$	8,916	$	31,056	$	23,987

Total stock-based compensation expense in the three months ended September 30, 2019 and 2018 includes $0.6 million and $0.7 million in acquisition-related stock-based compensation expense, respectively. Total stock-based compensation expense in the nine months ended September 30, 2019 and 2018 includes $1.3 million and $2.2 million in acquisition-related stock-based compensation expense, respectively.

During the three and nine months ended September 30, 2018, the Company incurred non-cash stock-based compensation expense of $1.0 million resulting from the modification of stock options and RSUs in connection with the departure of the Company’s Chief Operating Officer (“COO”), effective January 2, 2019 (the “Departure Date”). As per the agreement between the Company and the COO, all unvested options and RSUs granted in 2016 and 2017 became fully vested on the Departure Date. The Company recognized a total of $6.2 million of expense relating to the modification, $1.0 million of which was recognized in the third quarter of 2018, as described above, and $5.2 million of which was recognized in the fourth quarter of 2018.

Table of Contents

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

You should read the following discussion and analysis of our financial condition and results of operations together with our Consolidated Financial Statements and related notes and other financial information included elsewhere in this Quarterly Report on Form 10-Q and with the audited Consolidated Financial Statements included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 28, 2019. This discussion, particularly information with respect to our outlook, our plans and strategy for our business, and our performance and future success, includes forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those discussed below. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Quarterly Report, particularly in the “Risk Factors” section. For more information regarding key factors affecting our performance, see“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Factors Affecting our Performance” in our Annual Report on Form 10-K, which we incorporate by reference.

Overview

Business

Etsy is the global two-sided marketplace for unique and creative goods. Our mission is to “Keep Commerce Human,” and we’re committed to using the power of business and technology to strengthen communities and empower people around the world. We connect creative entrepreneurs with thoughtful consumers looking for items that are intended to be special, reflect their sense of style, or represent a meaningful occasion.

Our sellers are the heart and soul of Etsy, and our technology platform allows our sellers to turn their creative passions into economic opportunity. We have a seller-aligned business model: we make money when our sellers make money. We offer our sellers a marketplace with millions of buyers along with a range of seller tools and services that are specifically designed to help our creative entrepreneurs generate more sales and scale their businesses.

We are focused on attracting potential buyers to the Etsy marketplace for “special” purchase occasions throughout the year and deepening engagement with our existing buyers by inspiring purchases across multiple categories and special occasions. These special purchase occasions can occur many times throughout the year and include shopping that reflects an individual’s unique style; gifting that demonstrates thought and care; and celebrations that express creativity and fun. Buyers tell us that they come to Etsy because Etsy sellers offer items that they can’t find anywhere else. Special purchase occasions happen throughout the year when a buyer is decorating a home, dressing for an event, celebrating a special moment, or buying a gift for someone special.

In August 2019, Etsy acquired Reverb Holdings, Inc. (“Reverb”), a leading global online marketplace dedicated to buying and selling new, used, and vintage musical instruments, with a vibrant community of buyers and sellers all over the world. Reverb, now a wholly-owned subsidiary of Etsy, is included in all financial and other metrics from August 15, 2019 (the date of acquisition), unless otherwise noted.

Our revenue is diversified, generated from a mix of marketplace activities and other optional services we provide to sellers to help them generate more sales and scale their businesses.

Marketplace revenue is comprised of the fees a seller pays us for marketplace activities. Marketplace activities include listing an item for sale, completing transactions between a buyer and a seller, and using our payments services to process payments, including foreign currency payments.

Services revenue is comprised of the fees a seller pays us for our optional other services (“Services”). Services include advertising services, which allows sellers to pay for prominent placement of their listings in search results; shipping labels, which allows sellers in the United States, Canada, United Kingdom, and Australia to purchase discounted shipping labels; Pattern, a service that allows sellers to build custom websites; and Etsy Plus, a subscription offering that provides sellers with enhanced tools and credits for use on our platform.

We also generate additional revenue through our commercial partnerships, which is classified as other revenue.

Our strategy is focused on growing the Etsy marketplace in our six core geographies and building a sustainable competitive advantage around four areas of our business that we believe differentiate us from our competitors, or what we call our “Right to Win.” The foundation of Etsy’s competitive advantage is our collection of unique items, which, we believe, when combined with best-in-class search and discovery, human connections, and a trusted brand, will enable us to continue to stand out among other ecommerce platforms and marketplaces. Our investments in product, marketing, and talent will be focused on capitalizing

Table of Contents

on these four areas of our business. Ultimately, the goal of our long-term strategy is to drive more new buyers to our websites, give existing buyers reasons to come back more often, and fuel success for our sellers.

Quarter Highlights

Total revenue was $197.9 million and $548.4 million in the three and nine months ended September 30, 2019, respectively, driven by growth in both Marketplace and Services revenue. In the three and nine months ended September 30, 2019, we recorded net income of $14.8 million and $64.6 million, respectively, and non-GAAP Adjusted EBITDA of $42.1 million and $131.6 million, respectively. See “Non-GAAP Financial Measures” for more information and for a reconciliation of Adjusted EBITDA to net income, the most directly comparable financial measure calculated in accordance with GAAP.

As of September 30, 2019, our marketplaces connected 2.6 million active sellers and 44.8 million active buyers, in nearly every country in the world. In the three and nine months ended September 30, 2019, sellers generated GMS of $1.2 billion and $3.3 billion, respectively, of which approximately 59% in each period came from purchases made on mobile devices. We are a global company and approximately 36% and 38% of our GMS in the three and nine months ended September 30, 2019, respectively, came from transactions where either a seller or a buyer was located outside of the United States.

Acquisition of Reverb

On August 15, 2019, we acquired all of the outstanding capital stock of Reverb. The total consideration was $271.4 million, net of cash acquired and subject to final purchase price adjustments. We believe the acquisition of Reverb is a strategic fit that aligns with our mission to “Keep Commerce Human,” and we see a number of similarities between the levers of growth for Etsy and Reverb, including improving search and discovery, making selling and buying easier, and building a global brand and user community.

Convertible Debt Offering

In September 2019, we issued $650.0 million aggregate principal amount of 0.125% Convertible Senior Notes due 2026 (the “2019 Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The initial conversion price of the 2019 Notes represented a premium of approximately 47.5% over the price of our common stock. The net proceeds from the sale of the 2019 Notes were $639.3 million after deducting the initial purchasers' discount and offering expenses. The 2019 Notes will mature on October 1, 2026, unless earlier converted, redeemed or repurchased.

We used $76.2 million of the net proceeds from the 2019 Notes offering to enter into separate capped call transactions (“2019 Capped Call Transactions”) with the initial purchasers and/or their respective affiliates. The 2019 Capped Call Transactions effectively increase the premium for conversion of the 2019 Notes at maturity to 100% and are generally expected to reduce potential dilution to our common stock upon any conversion of the 2019 Notes and offset any payments we make upon conversion.

In addition, we used $124.5 million of the net proceeds from the 2019 Notes to repurchase 2,094,196 shares of our common stock. We intend to use the remainder of the net proceeds from the 2019 Notes for general corporate purposes.

For more information on the 2019 Notes and 2019 Capped Call Transactions, see “Note 11—Debt” in the Notes to Consolidated Financial Statements.

Table of Contents

Other Operational Highlights

During the third quarter of 2019, we continued to build on our sustainable competitive advantage, including the following operational highlights:

•

In July, we began providing Etsy.com sellers with tools and support to make it easy for them to offer free shipping on orders of $35 or more to U.S. buyers. In September, we launched a campaign to notify our buyers of this new program, highlighting shops that are offering free shipping on their orders. As of the end of the third quarter, 62% of items on the Etsy marketplace offered free shipping to U.S. buyers and 74% of U.S. listing views were eligible to ship for free.

•

We continued to utilize our marketing efforts to drive new and existing buyers to Etsy.com. We launched our 2019 holiday television campaign in September, which highlights that Etsy.com is the destination for all things special, for moments big and small throughout the holiday season, and also highlights that millions of items are available to ship for free. We anticipate that our ongoing marketing investments will continue to help drive GMS in 2019.

•

We continued to focus on capitalizing on our core competitive advantages, or our “Right to Win.” As a result of migrating our Etsy.com search efforts to Google Cloud, we made a foundational upgrade to our ranking algorithms, which will continue to enable us to provide more relevant search results to buyers on the Etsy.com platform. In addition, we continued to improve our mobile app, highlighting items that are similar to items buyers have made a favorite in the past, launched variation photos, and integrated several shipping solutions, all geared to helping improve their shopping experience. We also launched a regional sales feature, which allows for sellers to set a country-specific sale, with a focus on their domestic listings.

•

We made progress simplifying our marketing tools for sellers to enable them to more easily invest in their growth. In the third quarter of 2019, we streamlined Promoted Listings, Etsy.com’s on-site ads platform, and Google Shopping, an off-site marketing tool for Etsy.com sellers, into one unified ad platform, called Etsy Ads. Etsy Ads enables Etsy sellers to set a budget and Etsy then allocates that budget between channels, targeting optimal return on seller spend. This is intended to be responsive to seller feedback and enhance the marketing experience on Etsy.com for sellers and help them drive sales more effectively through the new ads platform. With the launch of Etsy Ads, our Promoted Listings service is no longer offered as a standalone advertising option, effective starting the fourth quarter of 2019.


•	On August 15, 2019 we acquired Reverb, a privately held marketplace for new, used, and vintage music gear. The financial results of Reverb have been included in our consolidated financial statements from the date of acquisition.

Table of Contents

Key Operating and Financial Metrics

We collect and analyze operating and financial data to evaluate the health and performance of our business and allocate our resources (such as capital, people, and technology investments). The financial results of Reverb have been included in our consolidated financial results (“Consolidated”) from August 15, 2019 (the date of acquisition). The unaudited key operating and financial metrics we use are:



	Three Months Ended September 30,						% Growth (Decline) Y/Y		Nine Months Ended September 30,						% Growth Y/Y
	2019			2018			% Growth (Decline) Y/Y		2019			2018			% Growth Y/Y

	(in thousands, except percentages)
GMS (1)	$	1,200,371		$	922,513		30.1	%	$	3,319,228		$	2,685,273		23.6	%
Revenue (2)	$	197,947		$	150,366		31.6	%	$	548,381		$	403,665		35.9	%
Marketplace revenue	$	140,966		$	110,927		27.1	%	$	401,499		$	290,200		38.4	%
Services revenue	$	56,319		$	38,194		47.5	%	$	144,386		$	110,306		30.9	%
Net income	$	14,801		$	19,894		(25.6	)%	$	64,603		$	36,240		78.3	%
Adjusted EBITDA	$	42,076		$	34,035		23.6	%	$	131,644		$	88,151		49.3	%

Active sellers (3)	2,592			2,043			26.9	%	2,592			2,043			26.9	%
Active buyers (3)	44,807			37,134			20.7	%	44,807			37,134			20.7	%
Percent mobile GMS	59		%	56		%	300	bps	59		%	55		%	400	bps
Percent international GMS (1)	36		%	35		%	100	bps	38		%	35		%	300	bps

(1)

Consolidated GMS for the three and nine months ended September 30, 2019, includes Reverb’s GMS of $76.9 million. Consolidated percent international GMS, includes Reverb’s percent international GMS of 17% for both the three and nine months ended September 30, 2019, and is determined based on the Reverb GMS of $76.9 million. Etsy standalone GMS for the three and nine months ended September 30, 2019 was $1.1 billion and $3.2 billion, respectively.


(2)	Consolidated Revenue for the three and nine months ended September 30, 2019, includes Reverb’s revenue of $6.0 million. Etsy standalone revenue for the three and nine months ended September 30, 2019 was $191.9 million and $542.4 million, respectively.

(3)

Consolidated active sellers and active buyers includes Reverb’s active sellers and active buyers of 155 thousand and 594 thousand, respectively, as of September 30, 2019. Reverb active sellers and active buyers are sellers and buyers who have incurred at least one charge or made at least one purchase, respectively, from Reverb in the last 12 months. Etsy standalone active sellers and active buyers were approximately 2.4 million and 44.2 million, respectively.

GMS

Gross merchandise sales (“GMS”) is the dollar value of items sold in our marketplaces within the applicable period, excluding shipping fees and net of refunds associated with canceled transactions. GMS does not represent revenue earned by us. GMS is largely driven by transactions in our marketplaces and is not directly impacted by Services activity. However, because our revenue and cost of revenue depend significantly on the dollar value of items sold in our marketplace, we believe that GMS is an indicator of the success of our sellers, the satisfaction of our buyers, and the health, scale, and growth of our business. We define "Paid GMS" as GMS in the Etsy marketplace that is attributable to our performance marketing efforts, which excludes most of our marketing investments focused on brand awareness like TV and digital video.

Adjusted EBITDA

Adjusted EBITDA represents our net income adjusted to exclude: interest and other non-operating expense, net; benefit for income taxes; depreciation and amortization; stock-based compensation expense; foreign exchange loss; acquisition-related expenses; non-ordinary course disputes; and restructuring and other exit expense (income). See “Non-GAAP Financial Measures” for more information regarding our use of Adjusted EBITDA, including its limitations as a financial measure, and for a reconciliation of Adjusted EBITDA to net income, the most directly comparable financial measure calculated in accordance with GAAP.

Table of Contents

Active Sellers

An active seller is a seller who has incurred at least one charge from us in the last 12 months. Charges include Marketplace, Services, and Other Revenue fees discussed in “Note 2—Revenue.” A seller is identified by a unique e-mail address; a single person can have multiple seller accounts. We succeed when sellers succeed, so we view the number of active sellers as a key indicator of the awareness of our brand, the reach of our platform, the potential for growth in GMS and revenue, and the health of our business.

Active Buyers

An active buyer is a buyer who has made at least one purchase in the last 12 months. A buyer is identified by a unique e-mail address; a single person can have multiple buyer accounts. We generate revenue when buyers order items from sellers, so we view the number of active buyers as a key indicator of our potential for growth in GMS and revenue, the reach of our platform, awareness of our brand, the engagement and loyalty of buyers, and the health of our business.

Mobile GMS

Mobile GMS is GMS that results from a transaction completed on a mobile device, such as a tablet or a smartphone. Mobile GMS excludes orders initiated on mobile devices but ultimately completed on a desktop. When calculating percent mobile GMS, we do not take into account refunds associated with canceled transactions. We believe that mobile GMS indicates our success in converting mobile activity into mobile purchases and demonstrates our ability to grow GMS and revenue.

International GMS

International GMS is GMS from transactions where either the billing address for the seller or the shipping address for the buyer at the time of sale is outside of the United States. When calculating percent international GMS, we do not take into account refunds associated with canceled transactions. We believe that international GMS shows the level of engagement of our community outside the United States and demonstrates our ability to grow GMS and revenue.

Currency-Neutral GMS Growth

We calculate currency-neutral GMS growth by translating current period GMS for goods sold that were listed in non-U.S. dollar currencies into U.S. dollars using prior year foreign currency exchange rates.

As reported and currency-neutral GMS growth for the periods presented below is as follows and include the operations of Reverb since August 15, 2019 (the date of acquisition):



	Quarter-to-Date Period Ended						Year-to-Date Period Ended
	As Reported		Currency-Neutral		FX Impact		As Reported		Currency-Neutral		FX Impact
September 30, 2019	30.1	%	31.1	%	(1.0	)%	23.6	%	26.1	%	(2.5	)%
June 30, 2019	21.4	%	22.8	%	(1.4	)%	20.2	%	21.7	%	(1.5	)%
March 31, 2019	18.9	%	20.6	%	(1.7	)%	18.9	%	20.6	%	(1.7	)%
December 31, 2018	22.3	%	23.1	%	(0.8	)%	20.8	%	20.4	%	0.4	%
September 30, 2018	20.4	%	20.8	%	(0.4	)%	20.2	%	19.2	%	1.0	%

Table of Contents

Results of Operations

The following tables show our results of operations for the periods presented and express the relationship of certain line items as a percentage of revenue for those periods. Our results reflect the operations of Reverb since August 15, 2019 (the date of acquisition). The period-to-period comparison of financial results is not necessarily indicative of future results. For more information regarding the components of our results of operations, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Components of Our Results of Operations” in the Annual Report, which we incorporate by reference.



	Three Months Ended September 30,						Nine Months Ended September 30,
	2019			2018			2019			2018

	(in thousands)
Revenue:
Marketplace	$	140,966		$	110,927		$	401,499		$	290,200
Services	56,319			38,194			144,386			110,306
Other	662			1,245			2,496			3,159
Total revenue	197,947			150,366			548,381			403,665
Cost of revenue	68,949			46,947			180,212			133,651
Gross profit	128,998			103,419			368,169			270,014
Operating expenses:
Marketing	50,098			39,516			131,536			94,651
Product development	32,465			24,418			86,177			68,707
General and administrative	32,203			20,748			86,733			61,359
Total operating expenses	114,766			84,682			304,446			224,717
Income from operations	14,232			18,737			63,723			45,297
Other expense, net	(4,143		)	(4,141		)	(5,828		)	(13,095		)
Income before income taxes	10,089			14,596			57,895			32,202
Benefit for income taxes	4,712			5,298			6,708			4,038
Net income	$	14,801		$	19,894		$	64,603		$	36,240

	Three Months Ended September 30,						Nine Months Ended September 30,
	2019			2018			2019			2018
Revenue:
Marketplace	71.2		%	73.8		%	73.2		%	71.9		%
Services	28.5			25.4			26.3			27.3
Other	0.3			0.8			0.5			0.8
Total revenue	100.0			100.0			100.0			100.0
Cost of revenue	34.8			31.2			32.9			33.1
Gross profit	65.2			68.8			67.1			66.9
Operating expenses:
Marketing	25.3			26.3			24.0			23.4
Product development	16.4			16.2			15.7			17.0
General and administrative	16.3			13.8			15.8			15.2
Total operating expenses	58.0			56.3			55.5			55.7
Income from operations	7.2			12.5			11.6			11.2
Other expense, net	(2.1		)	(2.8		)	(1.1		)	(3.2		)
Income before income taxes	5.1			9.7			10.6			8.0
Benefit for income taxes	2.4			3.5			1.2			1.0
Net income	7.5		%	13.2		%	11.8		%	9.0		%

Table of Contents

Comparison of Three Months Ended September 30, 2019 and 2018

Revenue



	Three Months Ended September 30,						Change
	2019			2018			$			%

	(in thousands, except percentages)
Revenue:
Marketplace	$	140,966		$	110,927		$	30,039		27.1	%
Percentage of total revenue	71.2		%	73.8		%
Services	$	56,319		$	38,194		$	18,125		47.5	%
Percentage of total revenue	28.5		%	25.4		%
Other	$	662		$	1,245		$	(583	)	(46.8	)%
Percentage of total revenue	0.3		%	0.8		%
Total revenue	$	197,947		$	150,366		$	47,581		31.6	%

GMS increased $277.9 million, or 30.1%, to $1.2 billion in the three months ended September 30, 2019, which included $76.9 million related to the results of Reverb, compared to the three months ended September 30, 2018. On a currency-neutral basis GMS growth for the three months ended September 30, 2019 would have been 31.1%, or approximately 100 basis points higher than the reported 30.1% growth. Supporting this growth in GMS, active sellers increased 26.9% to 2.6 million, driven in large part by growth in international sellers and the acquisition of Reverb, and active buyers increased 20.7% to 44.8 million at September 30, 2019 compared to September 30, 2018. In the three months ended September 30, 2019, GMS from new buyers grew 21% year-over-year and represented approximately 16% of overall GMS, a decrease compared to last year. In the three months ended September 30, 2019, GMS from repeat buyers grew 32% year-over-year and represented approximately 84% of overall GMS, an increase compared to last year. We expect GMS to continue to grow, however, it has been and may continue to be impacted by headwinds as states implement marketplace sales tax laws and as Etsy sellers continue to adjust and optimize item prices in response to our free shipping initiative.

During the three months ended September 30, 2019, mobile GMS increased as a percentage of total GMS to approximately 59%, up from approximately 56% for the three months ended September 30, 2018. We believe this increase was a result of increased mobile traffic, and, to a lesser extent, continued improvements in our mobile offerings for Etsy buyers.

For the three months ended September 30, 2019, international GMS increased as a percentage of total GMS to approximately 36%, up from approximately 35% for the three months ended September 30, 2018. International GMS was up approximately 35% in the three months ended September 30, 2019 compared to the three months ended September 30, 2018, driven by GMS between U.S. buyers and international sellers and by our fastest growing international trade route, international domestic, which is GMS generated between a non-U.S. buyer and a non-U.S. seller both in the same country. International domestic GMS grew approximately 37% in the three months ended September 30, 2019 compared with the three months ended September 30, 2018. The increase in international GMS was partially offset by decreases related to changes in foreign currency rates year-over-year. On a currency-neutral basis international GMS growth for the three months ended September 30, 2019 would have been 38%. We expect international GMS to continue to grow faster than U.S. GMS on a currency-neutral basis, driven by global product enhancements and marketing.

Revenue increased $47.6 million, or 31.6%, to $197.9 million in the three months ended September 30, 2019, which included $6.0 million related to the results of Reverb, compared to the three months ended September 30, 2018. 71.2% of the total consisted of Marketplace revenue and 28.5% consisted of Services revenue.

Marketplace revenue increased $30.0 million, or 27.1%, to $141.0 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. This growth corresponded with a 30.1% increase in GMS to a total of $1.2 billion for the three months ended September 30, 2019. Transaction revenue increased 28.9% year-over-year, primarily driven by GMS growth. In the third quarter of 2019 we reached the anniversary of the changes in our pricing model, which increased our transaction fee from 3.5% to 5%, and began to apply this fee to the cost of shipping in addition to the cost of the item. Payments revenue grew 28.9% largely driven by overall GMS growth trends. The share of Etsy.com GMS processed through our Etsy Payments platform was 88% in the three months ended September 30, 2019, up from 86% in the three months ended September 30, 2018. Marketplace revenue also increased due to the acquisition of Reverb.

Table of Contents

Services revenue increased $18.1 million, or 47.5%, to $56.3 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. The growth in Services revenue was primarily driven by an increase in Advertising revenue (formerly referred to as Promoted Listings), up 56.0%. We launched our new unified ad platform, Etsy Ads, in the third quarter of 2019, which combines Promoted Listings, Etsy.com’s on-site ads platform, and Google Shopping, an off-site marketing tool for Etsy.com sellers. With the shift to Etsy Ads, amounts spent on Google Shopping, which were previously recorded on a net basis in other revenue, are recorded on a gross basis in Services revenue with an offsetting expense recorded in cost of revenue. The increase in Advertising revenue was due to higher click volume and revenue from Google Shopping. We expect that Services revenue will continue to increase in the fourth quarter of the year as a result of the classification of the amount spent on Google Shopping due to Etsy Ads.

Cost of Revenue



	Three Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Cost of revenue	$	68,949		$	46,947		$	22,002	46.9	%
Percentage of total revenue	34.8		%	31.2		%

Cost of revenue increased $22.0 million, or 46.9%, to $68.9 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. The increase was primarily driven by increased costs related to processing Etsy Payments corresponding to the increase in Etsy Payments revenue and increased costs related to the Google Shopping portion of the new Etsy Ads platform and, to a lesser extent, the cost of revenue associated with the Reverb business. With the shift to Etsy Ads, Google Shopping expense is recorded in cost of revenue, but was previously recorded on a net basis in other revenue. Additionally, there were increased cloud-related hosting and bandwidth costs. We are ahead of schedule with our planned migration to the cloud and continue to expect that it will be completed in early 2020. We continue to anticipate spending more than $25 million on cloud migration costs in 2019, which includes implementation costs and costs related to cloud usage for growth initiatives. We expect that the effect of the classification of the amount spent on Google Shopping in the new Etsy Ads platform will continue to increase cost of revenuein the fourth quarter of the year.

Operating Expenses

We had 1,209 total employees on September 30, 2019, of which 175 were Reverb employees, compared with 851 total employees on September 30, 2018 and 874 on December 31, 2018.

Marketing



	Three Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Marketing	$	50,098		$	39,516		$	10,582	26.8	%
Percentage of total revenue	25.3		%	26.3		%

Marketing expenses increased $10.6 million, or 26.8%, to $50.1 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. The increase was primarily a result of increased spend related to buyer acquisition, including the launch of our holiday television ad campaign, and the acquisition of Reverb. Paid GMS was 14% of overall GMS in the three months ended September 30, 2019, compared to 17% in the three months ended September 30, 2018, which we believe is a result of our television ad campaigns driving more organic traffic.

Table of Contents

Product development



	Three Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Product development	$	32,465		$	24,418		$	8,047	33.0	%
Percentage of total revenue	16.4		%	16.2		%

Product development expenses increased $8.0 million, or 33.0%, to $32.5 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. The increase was primarily a result of an increase in employee-related expenses, including salary and benefits and stock-based compensation, mainly the result of an increase in average headcount. This increase was also driven, to a lesser extent, by a decrease in the amount of employee-related costs capitalized as a result of several larger project launches in the third quarter of 2018, mainly related to cloud migration, and we expect this trend to continue into the fourth quarter of 2019.

General and administrative



	Three Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
General and administrative	$	32,203		$	20,748		$	11,455	55.2	%
Percentage of total revenue	16.3		%	13.8		%

General and administrative expenses increased $11.5 million, or 55.2%, to $32.2 million in the three months ended September 30, 2019 compared to the three months ended September 30, 2018. The increase was primarily due to increased professional services as well as employee-related expenses, which were mainly the result of an increase in average headcount. The increase in general and administrative expenses is also driven by increased amortization expense related to the change in accounting treatment for our Brooklyn headquarters lease associated with the adoption of ASU 2016-02—Leases in the first quarter of 2019, and increased bad debt expense, primarily related to countries not covered by Etsy Payments. We expect a year-over-year increase in general and administrative expenses in the fourth quarter of 2019 related to these same drivers.

Other Expense, net



	Three Months Ended September 30,						Change
	2019			2018			$			%

	(in thousands, except percentages)
Other expense, net:
Interest expense	$	(5,077	)	$	(6,135	)	$	1,058		(17.2	)%
Percentage of total revenue	(2.6		)%	(4.1		)%
Interest and other income	$	2,883		$	2,367		$	516		21.8	%
Percentage of total revenue	1.5		%	1.6		%
Foreign exchange loss	$	(1,949	)	$	(373	)	$	(1,576	)	422.5	%
Percentage of total revenue	(1.0		)%	(0.2		)%
Other expense, net	$	(4,143	)	$	(4,141	)	$	(2	)	—	%
Percentage of total revenue	(2.1		)%	(2.8		)%

Other expense, net was $4.1 million in the three months ended September 30, 2019, which remained flat year-over-year. Foreign exchange loss increased, driven by the change in U.S. Dollar to Euro exchange rates on our intercompany and other non-functional currency balances, partially offset by decreased interest expense related to the change in accounting treatment for our Brooklyn headquarters lease associated with the adoption of ASU 2016-02—Leases in the first quarter of 2019. Additionally, interest income increased related to our investment accounts.

Table of Contents

Benefit for Income Taxes



	Three Months Ended September 30,						Change
	2019			2018			$			%

	(in thousands, except percentages)
Benefit for income taxes	$	4,712		$	5,298		$	(586	)	(11.1	)%
Percentage of total revenue	2.4		%	3.5		%

Our income tax benefit for the three months ended September 30, 2019 and 2018 was $4.7 million and $5.3 million, respectively.

The primary driver of our income tax benefit for the three months ended September 30, 2019 were excess tax benefits from employee stock-based compensation of $3.4 million and a benefit related to research and development tax credit of $4.3 million, partially offset by tax expense on pretax book income of $1.4 million and the adverse impact of certain tax provision introduced by the TCJA of $0.9 million.

The primary driver of our income tax benefit for the three months ended September 30, 2018 was a discrete tax benefit for stock-based compensation of $5.8 million.

Comparison of Nine Months Ended September 30, 2019 and 2018

Revenue



	Nine Months Ended September 30,						Change
	2019			2018			$			%

	(in thousands, except percentages)
Revenue:
Marketplace	$	401,499		$	290,200		$	111,299		38.4	%
Percentage of total revenue	73.2		%	71.9		%
Services	$	144,386		$	110,306		$	34,080		30.9	%
Percentage of total revenue	26.3		%	27.3		%
Other	$	2,496		$	3,159		$	(663	)	(21.0	)%
Percentage of total revenue	0.5		%	0.8		%
Total revenue	$	548,381		$	403,665		$	144,716		35.9	%

GMS increased $634.0 million, or 23.6%, to $3.3 billion in the nine months ended September 30, 2019, which included $76.9 million related to the results of Reverb, compared to the nine months ended September 30, 2018. On a currency-neutral basis, GMS growth for the nine months ended September 30, 2019 would have been 26.1%, or approximately 250 basis points higher than the reported 23.6% growth. Supporting this growth in GMS, active sellers increased 26.9% to 2.6 million, driven in large part by growth in international sellers and the acquisition of Reverb, and active buyers increased 20.7% to 44.8 million at September 30, 2019 compared to September 30, 2018. In the nine months ended September 30, 2019, GMS from new buyers grew 21% year-over-year and represented approximately 16% of overall GMS, a slight decrease compared to last year. In the nine months ended September 30, 2019, GMS from repeat buyers grew 33% year-over-year and represented approximately 84% of overall GMS, an increase compared to last year.

During the nine months ended September 30, 2019, mobile GMS increased as a percentage of total GMS to approximately 59%, up from approximately 55% for the nine months ended September 30, 2018. We believe this increase was a result of increased mobile traffic, and, to a lesser extent, continued improvements in our mobile offerings for Etsy buyers.

For the nine months ended September 30, 2019, international GMS increased as a percentage of total GMS to approximately 38%, up from approximately 35% for the nine months ended September 30, 2018. International GMS was up approximately 31% in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, driven by our fastest growing international trade route, international domestic, which is GMS generated between a non-U.S. buyer and a non-U.S. seller both in the same country, and by GMS between U.S. buyers and international sellers. International domestic GMS grew approximately 43% in the nine months ended September 30, 2019 compared with the nine months ended September 30,

Table of Contents

2018. The increase in international GMS was partially offset by decreases related to changes in foreign currency rates year-over-year. On a currency-neutral basis international GMS growth for the nine months ended September 30, 2019 would have been 37%. We expect international GMS to continue to grow faster than U.S. GMS on a currency-neutral basis, driven by our global product enhancements and marketing.

Revenue increased $144.7 million, or 35.9%, to $548.4 million in the nine months ended September 30, 2019, which included $6.0 million related to the results of Reverb, compared to the nine months ended September 30, 2018, of which 73.2% consisted of Marketplace revenue and 26.3% consisted of Services revenue.

Marketplace revenue increased $111.3 million, or 38.4%, to $401.5 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018. This growth corresponded with a 23.6% increase in GMS to a total of $3.3 billion for the nine months ended September 30, 2019. Transaction revenue increased 65.5% year-over-year, primarily driven by changes in our pricing model, which drove approximately 48% of the 65.5% increase. Payments revenue increased 23.5%, largely driven by overall GMS growth trends. The share of Etsy.com GMS processed through our Etsy Payments platform was 87% in the nine months ended September 30, 2019, in line with the nine months ended September 30, 2018. Listing fee revenue grew 17.0%, driven by overall GMS growth.

Services revenue increased $34.1 million, or 30.9%, to $144.4 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018. The growth in Services revenue was primarily driven by a increase in Advertising revenue (formerly referred to as Promoted Listings), up 40.8%. The increase in Advertising revenue was due to higher click volume and revenue from Google Shopping. This was partially offset by a decrease in shipping label revenue, driven by a one-time adjustment in the second quarter of 2018 to recognize prior period revenue of $2.8 million and a decrease in average margin per label.

Cost of Revenue



	Nine Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Cost of revenue	$	180,212		$	133,651		$	46,561	34.8	%
Percentage of total revenue	32.9		%	33.1		%

Cost of revenue increased $46.6 million, or 34.8%, to $180.2 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily driven by cloud-related hosting and bandwidth costs and increased Etsy Payments fees primarily incurred due to the corresponding increase in Etsy Payments revenue. Employee-related expenses, including stock-based compensation, also increased, primarily driven by increases in average salary and headcount. The remaining fluctuation was driven by increased professional fees and depreciation and amortization year-over-year.

Operating Expenses

Marketing



	Nine Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Marketing	$	131,536		$	94,651		$	36,885	39.0	%
Percentage of total revenue	24.0		%	23.4		%

Marketing expenses increased $36.9 million, or 39.0%, to $131.5 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily as a result of increased spend on both digital and non-digital marketing related to buyer acquisition, including our television ad campaigns. Paid GMS was 15% of overall GMS in the nine months ended September 30, 2019, slightly down from paid GMS of 16% in the nine months ended September 30, 2018.

Table of Contents

Product development



	Nine Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Product development	$	86,177		$	68,707		$	17,470	25.4	%
Percentage of total revenue	15.7		%	17.0		%

Product development expenses increased $17.5 million, or 25.4%, to $86.2 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily as a result of an increase in employee-related expenses, including stock-based compensation, mainly the result of an increase in average headcount.

General and administrative



	Nine Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
General and administrative	$	86,733		$	61,359		$	25,374	41.4	%
Percentage of total revenue	15.8		%	15.2		%

General and administrative expenses increased $25.4 million, or 41.4%, to $86.7 million in the nine months ended September 30, 2019 compared to the nine months ended September 30, 2018, primarily due to increased amortization expense related to the change in accounting treatment for our Brooklyn headquarters lease associated with the adoption of ASU 2016-02—Leases in the first quarter of 2019. The increase in general and administrative expenses is also driven by increased professional services as well as increased employee-related expenses, including stock-based compensation, which were mainly the result of an increase in average headcount. Additionally, bad debt expense increased primarily related to countries not covered by Etsy Payments.

Other Expense, net



	Nine Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Other expense, net:
Interest expense	$	(14,408	)	$	(16,024	)	$	1,616	(10.1	)%
Percentage of total revenue	(2.6		)%	(4.0		)%
Interest and other income	$	9,659		$	5,902		$	3,757	63.7	%
Percentage of total revenue	1.8		%	1.5		%
Foreign exchange loss	$	(1,079	)	$	(2,973	)	$	1,894	(63.7	)%
Percentage of total revenue	(0.2		)%	(0.7		)%
Other expense, net	$	(5,828	)	$	(13,095	)	$	7,267	(55.5	)%
Percentage of total revenue	(1.1		)%	(3.2		)%

Other expense, net was $5.8 million in the nine months ended September 30, 2019, which decreased $7.3 million from $13.1 million in the nine months ended September 30, 2018. The decrease in expense was primarily driven by increased interest and dividend income related to our investment accounts, the decrease in non-functional currency intercompany balances, and the change in U.S. Dollar to Euro exchange rates on our intercompany and other non-functional currency balances, and decreased interest expense related to the change in accounting treatment for our Brooklyn headquarters lease associated with the adoption of ASU 2016-02—Leases in the first quarter of 2019.

Table of Contents

Benefit for Income Taxes



	Nine Months Ended September 30,						Change
	2019			2018			$		%

	(in thousands, except percentages)
Benefit for income taxes	$	6,708		$	4,038		$	2,670	66.1	%
Percentage of total revenue	1.2		%	1.0		%

.Our income tax benefit for the nine months ended September 30, 2019 and 2018 was $6.7 million and $4.0 million, respectively.

The primary drivers of our income tax benefit for the nine months ended September 30, 2019 were excess tax benefits from employee stock-based compensation of $15.3 million, a benefit related to research and development tax credit of $5.4 million, , partially offset by tax expense on pretax book income of $10.0 million and the adverse impact of certain tax provision introduced by the TCJA of $2.4 million.

The primary drivers of our income tax benefit for the nine months ended September 30, 2018 were a discrete tax benefit for stock-based compensation of $9.2 million and a benefit related to our research and development tax credit of $3.6 million. These were partially offset by tax expense on pretax book income of $8.7 million.

Table of Contents

Non-GAAP Financial Measures

Adjusted EBITDA

In this Quarterly Report, we provide Adjusted EBITDA, a non-GAAP financial measure that represents our net income adjusted to exclude: interest and other non-operating expense, net; benefit for income taxes; depreciation and amortization; stock-based compensation expense; foreign exchange loss; acquisition-related expenses; non-ordinary course disputes; and restructuring and other exit expense (income). Below is a reconciliation of Adjusted EBITDA to net income, the most directly comparable GAAP financial measure.

We have included Adjusted EBITDA because it is a key measure used by our management and Board of Directors to evaluate our operating performance and trends, allocate internal resources, prepare and approve our annual budget, develop short- and long-term operating plans, determine incentive compensation, and assess the health of our business. As our Adjusted EBITDA increases, we are able to invest more in our platform.

We believe that Adjusted EBITDA can provide a useful measure for period-to-period comparisons of our business as it removes the impact of certain non-cash items and certain variable charges.

Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:


•	Adjusted EBITDA does not reflect other non-operating expenses, net of other non-operating income, including net interest expense;


•	Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us;


•	although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;


•	Adjusted EBITDA does not consider the impact of stock-based compensation expense;


•	Adjusted EBITDA does not consider the impact of foreign exchange loss;


•	Adjusted EBITDA does not reflect acquisition-related expenses;


•	Adjusted EBITDA does not consider the impact of non-ordinary course disputes;


•	Adjusted EBITDA does not consider the impact of restructuring and other exit expense (income); and


•	other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.

Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including net income and our other GAAP results.

Table of Contents

The following table reflects the reconciliation of net income to Adjusted EBITDA for each of the periods indicated:



	Three Months Ended September 30,						Nine Months Ended September 30,
	2019			2018			2019			2018

	(in thousands)
Net income	$	14,801		$	19,894		$	64,603		$	36,240
Excluding:
Interest and other non-operating expense, net (1)	2,194			3,768			4,749			10,122
Benefit for income taxes	(4,712		)	(5,298		)	(6,708		)	(4,038		)
Depreciation and amortization (1)	12,808			6,439			32,760			19,116
Stock-based compensation expense (2)	12,137			8,916			31,056			23,987
Foreign exchange loss (3)	1,949			373			1,079			2,973
Acquisition-related expenses (4)	1,735			—			2,941			—
Non-ordinary course disputes	1,164			—			1,164			—
Restructuring and other exit income	—			(57		)	—			(249		)
Adjusted EBITDA	$	42,076		$	34,035		$	131,644		$	88,151

(1)

Included in interest and depreciation expense amounts above, are interest and depreciation expense related to our headquarters lease. As part of the adoption of ASU 2016-02—Leases in the first quarter of 2019, we now account for our headquarters as a financing lease. Previously, we accounted for our headquarters under build-to-suit accounting requirements. For further information, see “Note 1—Basis of Presentation and Summary of Significant Accounting Policies—Recently Adopted Accounting Pronouncements” in the Notes to Consolidated Financial Statements. In the three and nine months ended September 30, 2019 and 2018 those amounts are as follows:



	Three Months Ended September 30,				Nine Months Ended September 30,
	2019		2018		2019		2018

	(in thousands)
Interest expense	$	660	$	2,249	$	2,033	$	6,748
Depreciation	2,197		819		6,592		2,457


(2)	Total stock-based compensation expense included in the Consolidated Statements of Operations is as follows:



	Three Months Ended September 30,				Nine Months Ended September 30,
	2019		2018		2019		2018

	(in thousands)
Cost of revenue	$	1,574	$	894	$	4,129	$	2,367
Marketing	1,196		642		2,550		1,819
Product development	5,752		4,697		14,566		11,361
General and administrative	3,615		2,683		9,811		8,440
Total stock-based compensation expense	$	12,137	$	8,916	$	31,056	$	23,987


(3)	See “Results of Operations—Other Expense, net” for more information on the fluctuation in foreign exchange loss in the three and nine months ended September 30, 2019 and 2018.


(4)	Acquisition-related expenses are expenses related to our acquisition of Reverb. For further information, see “Note 5—Business Combinations” in the Notes to Consolidated Financial Statements.

Table of Contents

Liquidity and Capital Resources

The following table shows our cash and cash equivalents, short-term investments, accounts receivable, net, long-term investments, and net working capital as of the date indicated:



	As of September 30, 2019
	(in thousands)
Cash and cash equivalents	$	671,769
Short-term investments	180,170
Accounts receivable, net	12,494
Long-term investments	4,765
Net working capital	791,133

As of September 30, 2019, our cash and cash equivalents, a majority of which were held in cash deposits and money market funds, were held in the United States for future investments, working capital funding, and general corporate purposes.

We invest in short- and long-term instruments, including fixed-income funds and United States Government and agency securities aligned with our investment strategy. These investments are intended to allow us to preserve our principal, maintain the ability to meet our liquidity needs, deliver positive yields across a balanced portfolio, and continue to provide us with direct fiduciary control. In accordance with our investment policy, all investments have maturities no longer than 37 months, with the average maturity of these investments maintained at 12 months or less.

Sources of Liquidity

In September 2019, we issued $650.0 million aggregate principal amount of 0.125% Convertible Senior Notes due 2026 (the “2019 Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The initial conversion price of the 2019 Notes represented a premium of approximately 47.5% over the price of Etsy's common stock. The net proceeds from the sale of the 2019 Notes were $639.3 million after deducting initial purchasers' discount and offering expenses. For more information on the 2019 Notes, see “Note 11—Debt” in the Notes to Consolidated Financial Statements.

On February 25, 2019, we entered into a $200.0 million senior secured revolving credit facility pursuant to a Credit Agreement with several lenders (the “2019 Credit Agreement”). The 2019 Credit Agreement will mature in February 2024. The 2019 Credit Agreement includes a letter of credit sublimit of $30.0 million and a swingline loan sublimit of $10.0 million. See “Note 11—Debt” in the Notes to Consolidated Financial Statements for additional information.

In March 2018, we issued $345.0 million aggregate principal amount of 0% Convertible Senior Notes due 2023 (the “2018 Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The initial conversion price of the 2018 Notes represented a premium of approximately 37.5% over the price of Etsy’s common stock. The net proceeds from the sale of the 2018 Notes were $335.0 million after deducting initial purchasers’ discount and offering expenses. When a conversion notice is received, we have the option to pay or deliver cash, shares of our common stock, or a combination thereof. Accordingly, we cannot be required to settle the 2018 Notes in cash and, therefore, the 2018 Notes are classified as long-term debt as of September 30, 2019. For more information on the 2018 Notes, see “Note 11—Debt” in the Notes to Consolidated Financial Statements.

We believe that our existing cash and cash equivalents and short- and long-term investments, together with cash generated from operations, will be sufficient to meet our anticipated operating cash needs for at least the next 12 months. Our future capital requirements and the adequacy of available funds will depend on many factors, including those described in our “Risk Factors” in this report.

The majority of our cash and cash equivalents and short- and long-term investments are held in the United States. We fund our international operations from our funds held in the United States on an as-needed basis.

Table of Contents

Historical Cash Flows



	Nine Months Ended September 30,
	2019			2018

	(in thousands)
Cash provided by (used in):
Operating activities	$	128,339		$	96,876
Investing activities	(208,255		)	(244,178		)
Financing activities	388,188			201,002

Net Cash Provided by Operating Activities

Our cash flows from operations are largely dependent on the amount of revenue generated on our platform, as well as associated cost of revenue and other operating expenses. Our primary source of cash from operating activities is cash collections from our customers. Net cash provided by operating activities in each period presented has been influenced by changes in working capital.

Net cash provided by operating activities was $128.3 million in the nine months ended September 30, 2019, primarily driven by cash net income of $139.0 million as a result of revenue generated on our platform offset by changes in our operating assets and liabilities that used $10.7 million in cash, driven by payment timing of payables and prepayments in the period.

Net cash provided by operating activities was $96.9 million in the nine months ended September 30, 2018, primarily driven by cash net income of $88.6 million, largely as a result of revenue generated on our platform and leverage in our operating expenses, and changes in our operating assets and liabilities that provided $8.3 million in cash.

Net Cash Used in Investing Activities

Our primary investing activities consist of cash paid in the acquisition of Reverb, a privately held marketplace for new, used, and vintage music gear, sales and purchases of short- and long-term marketable securities, cash paid to purchase intangible assets, and capital expenditures, including investments in capitalized website development and internal-use software and purchases of property and equipment to support our overall business growth.

Net cash used in investing activities was $208.3 million in the nine months ended September 30, 2019. This was primarily attributable to $271.4 million in cash paid to acquire Reverb and $12.1 million in capital expenditures, including $6.2 million for website development and internal-use software as we continued to invest in projects adding new features and functionality to the Etsy platform and focused on growth investments, such as our migration to Google Cloud. These were partially offset by net sales of marketable securities of $77.1 million

Net cash used in investing activities was $244.2 million in the nine months ended September 30, 2018. This was primarily attributable to net purchases of marketable securities of $194.7 million, $35.3 million in cash paid for the DaWanda intangible asset acquisition, and $14.1 million in capital expenditures, including $13.7 million for website development and internal-use software as we continued to invest in projects adding new features and functionality to the Etsy platform.

Net Cash Provided by Financing Activities

Our primary financing activities include repurchases of common stock under share repurchase programs, payment of tax obligations on vested equity awards, proceeds from exercise of stock options, payments on finance lease obligations and proceeds from the issuance of notes, payments related to capped call transactions with the initial purchasers and/or their respective affiliates in connection with the notes, and payments on our facility financing obligation related to the build-to-suit accounting treatment of our Brooklyn headquarters lease prior to the adoption of ASC 842, Leases.

Net cash provided by financing activities was $388.2 million in the nine months ended September 30, 2019. This was primarily attributable to proceeds from issuance of the 2019 Notes of $650.0 million, partially offset by stock repurchases of $154.8 million, payments of $76.2 million for the Capped Call Transactions, payment of tax obligations on vested equity awards of $23.6 million, payment of debt issuance costs of $11.1 million and payments on finance lease obligations of $8.2 million partially offset by proceeds from the exercise of stock options of $8.9 million.

Table of Contents

Net cash provided by financing activities was $201.0 million in the nine months ended September 30, 2018. This was primarily attributable to proceeds from issuance of the 2018 Notes of $345.0 million and proceeds from the exercise of stock options of $15.6 million, partially offset by stock repurchases under the share repurchase program of $89.7 million, payments of $34.2 million for the Capped Call Transactions, stock repurchases of vested RSUs withheld to satisfy tax obligations of $17.1 million, and $10.0 million of debt issuance cost payments.

Off Balance Sheet Arrangements

As of September 30, 2019, we did not have any off balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K.

Contractual Obligations

In September 2019, we issued $650.0 million aggregate principal amount of 0.125% Convertible Senior Notes due 2026 in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act. The 2019 Notes will mature on October 1, 2026, unless earlier converted or repurchased, and there are no contractual payments required until maturity. For more information on the Notes, see “Note 11—Debt” in the Notes to Consolidated Financial Statements.

On February 25, 2019, we entered into a $200.0 million senior secured revolving credit facility pursuant to a Credit Agreement (the “2019 Credit Agreement”). The 2019 Credit Agreement will mature in February 2024. The 2019 Credit Agreement includes a letter of credit sublimit of $30.0 million and a swingline loan sublimit of $10.0 million. At September 30, 2019, we did not have any borrowings under the 2019 Credit Agreement. For more information on 2019 Credit Agreement, see “Note 11—Debt” in the Notes to Consolidated Financial Statements.

As of September 30, 2019, there were no other material changes in commitments under contractual obligations, compared to the contractual obligations disclosed in our Annual Report.

Critical Accounting Policies and Significant Judgments and Estimates

Our management’s discussion and analysis of our financial condition and results of operations is based on our Consolidated Financial Statements, which have been prepared in accordance with GAAP. The preparation of these Consolidated Financial Statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, equity, revenue, expenses, and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual results could differ from these estimates.

We believe that the assumptions and estimates associated with revenue recognition, including determining the nature and timing of satisfaction of performance obligations and stand-alone selling price for use in allocating the subscription price of Etsy Plus; leases, including determining the incremental borrowing rate; income taxes, including the estimate of annual effective tax rate at interim periods, assessment of valuation allowances, and evaluation of uncertain tax positions; website development costs and internal-use software; valuation of the acquired intangibles purchased in a business combination and contingent consideration; valuation of goodwill and intangible assets; stock-based compensation; and fair value of financial instruments have the greatest potential impact on our Consolidated Financial Statements. Therefore, we consider these to be our critical accounting policies and estimates.

For information regarding changes to our significant accounting policies, please refer to “Note 1—Basis of Presentation and Summary of Significant Accounting Policies” in the Notes to Consolidated Financial Statements. For a summary of our significant accounting policies, see our Annual Report on Form 10-K.

Recent Accounting Pronouncements

For information regarding our recently issued accounting pronouncements and recently adopted accounting pronouncements, please refer to “Note 1—Basis of Presentation and Summary of Significant Accounting Policies” in the Notes to Consolidated Financial Statements.

Table of Contents

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Management believes there have been no material changes to our quantitative and qualitative disclosures about market risks during the nine months ended September 30, 2019, compared to those discussed in the Annual Report, except as described below.

Currency Risk

We are a global marketplace. Our revenues are denominated in the currencies in which the seller is paid, and our operating expenses are denominated in the currencies of the countries in which our operations are located. In addition, in the fourth quarter of 2018, Etsy launched a redesigned payment account and began processing seller charges in our seller’s ledger currencies. Prior to this launch, only Etsy Payments revenues were processed in our seller’s ledger currencies. As a result of transacting business in multiple foreign currencies, primarily the Euro and Pound Sterling, we are subject to the risk of fluctuations in foreign currency exchange rates against the U.S. dollar.

In both the three and nine months ended September 30, 2019, approximately 19% of our GMS was from goods that were not listed in U.S. dollars and, therefore, subject to currency exchange fluctuations. On a currency-neutral basis, GMS growth for the three and nine months ended September 30, 2019 would have been 31.1% and 26.1%, respectively, or approximately 100 basis points higher than the reported 30.1% growth and 250 basis points higher than the reported 23.6% growth, respectively.

In the three and nine months ended September 30, 2018, approximately 18% and 17%, respectively, of our GMS was from goods that were not listed in U.S. dollars and, therefore, subject to currency exchange fluctuations. On a currency-neutral basis, GMS growth for the three and nine months ended September 30, 2018 would have been 20.8% and 19.2%, respectively, or approximately 40 basis points higher than the reported 20.4% growth and 100 basis points lower than the reported 20.2% growth, respectively.

On January 1, 2015, we implemented a revised corporate structure to more closely align our structure with our global operations and future expansion plans outside of the United States, which resulted in a U.S. dollar-denominated intercompany debt on a Euro-denominated ledger that was subject to continued currency exchange rate risk through the middle of the fourth quarter of 2017. In the fourth quarter of 2017, we established a new legal entity based in Ireland with a U.S. dollar functional currency to help mitigate the currency rate risk on our intercompany debt.

For the purpose of analyzing foreign currency exchange risk, we considered the historical trends in foreign currency exchange rates and determined that it was reasonably possible that adverse changes in exchange rates of 10% could be experienced in the near term. An adverse 10% foreign currency exchange rate would have resulted in a decrease to revenue of $14.3 million or approximately 2.6% of total revenue and a currency exchange loss of $25.1 million for the nine months ended September 30, 2019. This compares to a revenue decrease of $3.3 million or 0.8% of total revenue and currency exchange loss of $33.6 million based on the same analysis performed for the nine months ended September 30, 2018.

Table of Contents

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of September 30, 2019. “Disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and (ii) accumulated and communicated to the company’s management, including its principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure. Based on the evaluation of our disclosure controls and procedures, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective as of September 30, 2019 at the reasonable assurance level.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) or 15d-15(d) of the Exchange Act during the third quarter of 2019 that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

On August 15, 2019, we acquired Reverb Holdings Inc. (“Reverb”). We are currently integrating Reverb into our operations and internal control processes and, pursuant to the SEC’s guidance that an assessment of a recently acquired business may be omitted from the scope of an assessment in the year of acquisition, the scope of our assessment of the effectiveness of our internal controls over financial reporting at December 31, 2019 will not include Reverb.

Limitations on Controls

Our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable assurance of achieving the desired control objectives. Our management recognizes that any control system, no matter how well designed and operated, is based upon certain judgments and assumptions and cannot provide absolute assurance that its objectives will be met. Similarly, an evaluation of controls cannot provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, have been detected.

Table of Contents

PART II - OTHER INFORMATION

Item 1. Legal Proceedings.

See “Note 12—Commitments and Contingencies—Legal Proceedings” in the Notes to Consolidated Financial Statements.

Item 1A. Risk Factors.

Investing in our common stock involves a high degree of risk. You should consider carefully the risks and uncertainties described below, our Consolidated Financial Statements and related notes, and the other information in this Quarterly Report on Form 10-Q. If any of these risks actually occur, our business, financial condition, results of operations, and prospects could be adversely affected. As a result, the price of our common stock could decline and you could lose part or all of your investment.

Risks Related to Our Business and Industry

Our quarterly operating results may fluctuate, which could cause our stock price to decline.

Our quarterly operating results, as well as our key metrics, may fluctuate for a variety of reasons, many of which are beyond our control, including:


•	fluctuations in GMS or revenue, including as a result of the seasonality of market transactions, and our sellers’ use of services;


•	our ability to convert visits into sales for our sellers;


•	the amount and timing of our operating expenses;


•	our success in attracting and retaining sellers and buyers;


•	our success in executing on our strategy and the impact of any changes in our strategy;


•	the timing and success of product launches, including new services and features we may introduce, including our recently launched free shipping initiative and our unified ad platform, called Etsy Ads;


•	the success of our marketing efforts;


•	the success of our integration of Reverb;


•	economic and market conditions, such as currency fluctuations and adverse global events;


•	disruptions or defects in our marketplaces, such as privacy or data security breaches, errors in our software, or other incidents that impact the availability, reliability, or performance of our platform;


•	the impact of competitive developments and our response to those developments;


•	our ability to manage our business and future growth;


•	our ability to recruit and retain employees; and


•	the impact of our global corporate structure.

Fluctuations in our quarterly operating results and key metrics may cause those results to fall below our financial guidance or other projections, or the expectations of analysts or investors, which could cause the price of our common stock to decline. Fluctuations in our results could also cause a number of other problems. For example, analysts or investors might change their models for valuing our common stock, we could experience short-term liquidity issues, our ability to retain or attract key personnel may diminish, and other unanticipated issues may arise.

In addition, we believe that our quarterly operating results and key metrics may vary in the future and that period-to-period comparisons of our operating results may not be meaningful. For example, our overall historical growth rate may have overshadowed the effect of seasonal variations on our historical operating results. These seasonal effects may become more

Table of Contents

pronounced over time, which could also cause our operating results and key metrics to fluctuate. You should not rely on the results of one quarter as an indication of future performance.

If we are unable to successfully execute on our business strategy or if our strategy proves to be ineffective, our business, financial performance and growth could be adversely affected.

Our ability to execute our strategy is dependent on a number of factors, including the ability of our senior management team and key team leaders to execute our strategy, our ability to maintain our pace of product experiments coupled with the success of such initiatives and our ability to meet the changing needs of our sellers and buyers, and the ability of our employees to perform at a high-level. If we are unable to execute our strategy, if our strategy does not drive the growth that we anticipate, if the public perception is that we are not executing on our strategy, or if our market opportunity is not as large as we have estimated, it could adversely affect our business, financial performance and growth.

Our business, financial performance and growth depends on our ability to attract and retain an active and engaged community of buyers and sellers.

Our financial performance has been and will continue to be significantly determined by our success in attracting and retaining active buyers and active sellers. For example, our revenue is driven by the number of active buyers and buyer engagement, as well as the number of active sellers and seller engagement. We must encourage buyers to return to us and purchase items in our marketplaces more frequently. We must also continue to encourage our sellers to list items for sale and use our services.

We believe that many new buyers and sellers find us by word of mouth and other non-paid referrals from existing buyers and sellers. If existing buyers do not find our platform appealing, whether because of a negative experience, lack of competitive shipping costs, inadequate customer service, lack of buyer-friendly features, declining interest in the nature of the goods offered by our sellers, or other factors, they may make fewer purchases and they may stop referring others to us. Likewise, if existing sellers are dissatisfied with their experience on our platform, they may stop listing items in our marketplaces and using our services and may stop referring others to us. Under any of these circumstances, we may have difficulty attracting new buyers and sellers without incurring additional expense.

Our GMS and revenue is concentrated in our most active buyers and sellers. If we lose those buyers and sellers, our financial performance and growth could be harmed. Even if we are able to attract new buyers and sellers to replace the ones that we lose, they may not maintain the same level of activity, and the GMS and revenue generated from new buyers and sellers may not be as high as the GMS and revenue generated from the ones who leave our marketplaces. If we are unable to retain existing buyers and sellers and attract new buyers and sellers who contribute to an active community, our business, financial performance, and growth would be harmed.

Additionally, the demand for the goods listed in our marketplaces is dependent on consumer preferences which can change quickly and may differ across generations and cultures. If demand for the goods that our sellers offer declines, we may not be able to attract and retain our buyers and our business would be harmed. Trends in socially-conscious consumerism and buying unique or vintage rather than mass produced goods could also shift or slow which would make it more difficult to attract new buyers and sellers. Our growth would also be harmed if the shift to ecommerce does not continue.

We have a history of losses and we may not achieve or maintain profitability in the future.

We generated net income of $64.6 million, $77.5 million, and $81.8 million for the nine months ended September 30, 2019 and the years ended December 31, 2018 and December 31, 2017, respectively, and incurred net losses of $29.9 million for the year ended December 31, 2016. However, we may not maintain profitability in the future. Our costs may increase as we continue to invest in the development of our platform, including our services and technological enhancements, and increase our marketing efforts, expand our operations, and hire additional employees. These efforts may be more costly than we expect and our revenue may not increase sufficiently to offset these additional expenses. In addition, our revenue may decline for a number of reasons, including those described elsewhere in these Risk Factors.

Further, our revenue growth rate may decelerate in the future for a number of reasons, including the deceleration of our GMS growth rate. For further information about the rate of revenue and GMS growth, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations—Revenue.” You should not rely on growth rates of prior periods as an indication of our future performance.

Table of Contents

Our business could be adversely affected by economic downturns, natural disasters, public health crises, political crises or other unexpected events.

Macroeconomic conditions may adversely affect our business. If general economic conditions deteriorate in the United States or other markets where we operate, consumer discretionary spending may decline and demand for the goods and services available in our platform may be reduced. This would cause our Marketplace and Services revenue to decline and adversely impact our business. Conversely, if recent trends supporting self-employment and the desire for supplemental income were to reverse, the number of sellers offering their goods in our marketplaces could decline and the number of goods listed in our marketplaces could decline. In addition, currency exchange rates may directly and indirectly impact our business. For example, continued uncertainty around the United Kingdom’s decision to exit the European Union, or E.U., commonly referred to as Brexit, may result in future exchange rate volatility, which may strengthen the U.S. dollar against foreign currencies. If the U.S. dollar strengthens against foreign currencies, our translation of foreign currency denominated GMS and revenue will result in lower U.S. denominated GMS and revenue. Currency exchange rates may also dampen demand from buyers outside the United States for goods denominated in U.S. dollars, which could impact GMS and revenue. For the nine months ended September 30, 2019, approximately 81% of our GMS was denominated in U.S. dollars.

Natural disasters and other adverse weather and climate conditions, public health crises, political instability or crises, terrorist attacks, war, or other unexpected events, could disrupt our operations, internet or mobile networks, or the operations of one or more of our third-party service providers. Certain events, such as hurricanes and other natural disasters and political instability, are likely to impact buyer behavior for discretionary goods and sellers’ ability to run their businesses on our marketplaces and ship their goods. These kinds of events may also impact consumer perceptions of well-being and security, which may adversely impact consumer discretionary spending. If any of these events occurs, our business could be adversely affected.

Our ability to recruit and retain employees is important to our success.

Our ability to attract, retain, and motivate employees, including our management team, is important to our success. We strive to attract, retain, and motivate employees, from our office administrators to our management team, who share our dedication to our community and our mission to “Keep Commerce Human.” We cannot guarantee we will continue to attract and retain the number or caliber of employees we need to maintain our competitive position.

Some of the challenges we face in attracting and retaining employees include:


•	perceived uncertainties as to our commitment to our mission, guiding principles and culture;


•	skepticism regarding our ability to continue to accelerate GMS growth in the future;


•	continuing to offer competitive compensation and benefits;


•	enhancing engagement levels among existing employees and supporting their work-life balance;


•	attracting and retaining qualified employees who support our mission and guiding principles;


•	promotion opportunities for employees into leadership positions;


•	hiring employees in multiple locations globally; and


•	responding to competitive pressures and changing business conditions in ways that do not divert us from our guiding principles.

Filling engineering, product management, and other technical positions, particularly in New York City, San Francisco, and Chicago is challenging. Qualified individuals are limited and in high demand, and we may incur significant costs to attract, develop, and motivate them. Even if we were to offer higher compensation and other benefits, people with suitable technical skills may choose not to join us or to continue to work for us. In addition, job candidates and existing employees often consider the value of the stock awards they receive in connection with their employment. If the perceived value of our stock awards declines, it may adversely affect our ability to recruit and retain highly skilled employees.

In general, our employees, including our management team, work for us on an at-will basis. The unexpected loss of or failure to retain one or more of our key employees, such as our Chief Executive Officer, Chief Financial Officer or Chief Technology Officer, or unsuccessful succession planning, could adversely affect our business. Other companies, including our competitors, may be successful in recruiting and hiring our employees, and it may be difficult for us to find suitable replacements on a timely basis or on competitive terms.

Table of Contents

If we experience increased voluntary attrition in the future and if we are unable to attract and retain qualified employees, particularly in critical areas of operations such as engineering, we may not achieve our strategic goals and our business and operations could be harmed.

The trustworthiness of our marketplaces and the connections within our community are important to our success. If we are unable to maintain them, our ability to attract and retain sellers and buyers could suffer.

We are focused on ensuring that our marketplaces embody our values-based culture and that we deliver trust and reliability throughout the buyer experience. Our reputation depends upon our sellers, the quality of their offerings and their adherence to our policies.

The trustworthiness of our marketplaces and the connections among the members of our community are the cornerstones of our business. Many things could undermine these cornerstones, such as:


•	complaints or negative publicity about us, our platform or our policies and guidelines, even if factually incorrect or based on isolated incidents;


•	an inability to gain the trust of prospective buyers;


•	disruptions or defects in our marketplaces, such as the increased pace of product experimentation, privacy or data security breaches, website outages, payment disruptions or other incidents that impact the reliability of our platform;


•	lack of awareness of our policies or confusion about how they are applied;


•	changes to our policies that members of our community perceive as inconsistent with their best interests or our mission, or that are not clearly articulated;


•	inadequacies in our terms of use;


•	a failure to enforce our policies effectively, fairly and transparently, including, for example, by allowing the widespread listing of prohibited items in our marketplaces;


•	inadequate or unsatisfactory customer service experiences;


•	a failure to respond to feedback from our community; or


•	a failure to operate our business in a way that is consistent with our guiding principles and mission.

In particular, we are focused on enhancing customer service for sellers and buyers and have migrated our legacy Etsy.com support platform to a new third-party customer service platform. Creating a trusted brand is one of the key elements of our strategy for the Etsy marketplace.For example, we plan to introduce new customer service features and tools to support a positive user experience on the Etsy marketplace. If our efforts to enhance customer service are unsuccessful or if our new customer service platform fails to meet our needs, we may need to invest additional resources in customer service and our ability to maintain trustworthy marketplaces could be harmed.

If we are unable to maintain trustworthy marketplaces and encourage connections among members of our community, then our ability to attract and retain sellers and buyers could be impaired and our reputation and business could be adversely affected.

If we are not able to keep pace with technological changes and enhance our current offerings and develop new offerings to respond to the changing needs of sellers and buyers, our business, financial performance and growth may be harmed.

Our industry is characterized by rapidly changing technology, new service and product introductions, and changing customer demands and we are not able to predict the effect of these changes on our business. The technologies that we currently use to support our platform may become inadequate or obsolete and the cost of incorporating new technologies into our products and services may be substantial. We strive to respond to evolving customer needs and regularly launch new products, features and services including, for example, Etsy.com’s recently announced free shipping initiative and the new unified ad platform, Etsy Ads. Our sellers and buyers, however, may not be satisfied with our enhancements or new offerings or may perceive that these offerings do not respond to their needs or create value for them. Additionally, as we experiment with new offerings or changes to our platform, our sellers and buyers may find these changes to be disruptive and may perceive them negatively. In addition, developing new services and features is complex, and the timetable for public launch is difficult to predict and may vary from our historical experience. As a result, the introduction of new offerings may occur after anticipated release dates or they may be

Table of Contents

introduced as pilot programs, which may not be continued for various reasons. In addition, new offerings may not be successful due to defects or errors, negative publicity, or our failure to market them effectively.

New offerings may not drive GMS or revenue growth, may require substantial investment and planning, and may bring us more directly into competition with companies that are better established or have greater resources than we do.

If we do not continue to cost-effectively develop new offerings that satisfy sellers and buyers, then our competitive position and growth prospects may be harmed. In addition, new offerings may have lower margins than existing offerings and our revenue from the new offerings may not be enough to offset the cost of developing them, which could adversely affect our business, financial performance and growth.

Our marketing efforts to help grow our business may not be effective.

Maintaining and promoting awareness of our marketplaces and services is important to our ability to attract and retain sellers and buyers. One of the key parts of our strategy for the Etsy marketplace is to create more habitual buyers by inspiring purchases across multiple categories and special occasions. In addition, one of the primary goals of 2018 pricing increase on Etsy.com was to enable us to make further investments in marketing designed to attract more buyers to Etsy. Generating a meaningful return on our investments in marketing initiatives, however, may be difficult, particularly as we anticipate that our marketing investments will be more speculative in the future. In addition, there can be no assurance that we will deploy additional funds resulting from our 2018 pricing increase effectively.

The marketing efforts we implement may not succeed for a variety of reasons, including our inability to execute and implement our plans. External factors beyond our control may also impact the success of our marketing initiatives. Our primary marketing efforts currently include search engine optimization, search engine marketing, affiliate marketing and display advertising, as well as, social media, mobile push notifications, and email. Additionally, we have begun experimenting with television and digital video advertising. We obtain a significant number of visits via search engines such as Google. Search engines frequently change the algorithms that determine the ranking and display of results of a user’s search and may make other changes to the way results are displayed, which can negatively affect the placement of links to our marketplaces and, therefore, reduce the number of visits to our marketplaces. In addition, search engines and other third-parties typically require compliance with their policies and procedures, which may be subject to change or new interpretation with limited ability to negotiate, which could negatively impact our marketing capabilities and GMS. The growing use of online ad-blocking software, including on mobile devices, may also impact the success of our marketing efforts because we may reach a smaller audience and fail to bring more buyers to our platform. In addition, ongoing privacy regulatory changes, such as the E.U. General Data Protection Regulation, may impact the scope and effectiveness of marketing and advertising services generally, including those used on our platform.

We also obtain a significant number of visits through email. If we are unable to successfully deliver emails to our sellers and buyers, or if our sellers and buyers do not open our emails, whether by choice, because those emails are marked as low priority or spam, or for other reasons, our business could be adversely affected. Social networking websites, such as Facebook and Pinterest, are another important source of visits. As ecommerce and social networking evolve, we must continue to evolve our marketing tactics accordingly and, if we are unable to do so, our business could be adversely affected.

If the mobile solutions available to our sellers and buyers are not effective, the use of our marketplaces could decline.

Purchases made on mobile devices by consumers, including our buyers, have increased significantly in recent years. The smaller screen size and reduced functionality associated with some mobile devices may make the use of our platform more difficult or less appealing. Our sellers are also increasingly using mobile devices to operate their businesses on our platform. If we are not able to deliver a rewarding experience on mobile devices, our sellers’ ability to manage and scale their businesses may be harmed and, consequently, our business may suffer. Further, although we strive to provide engaging mobile experiences for both sellers and buyers who visit our mobile websites using a browser on their mobile device, we depend on our sellers and buyers using our mobile apps for the optimal mobile experience. Mobile web conversion rate is lower than our desktop and Buy on Etsy app conversion rates. Therefore, if mobile web visits continue to grow as a percentage of overall visits, it could be a headwind to future conversion rate gains and result in less GMS and revenue for us.

As new mobile devices and mobile platforms are released, we may encounter problems in developing or supporting apps for them. In addition, supporting new devices and mobile device operating systems may require substantial time and resources.

The success of our mobile apps could also be harmed by factors outside our control, such as:


•	actions taken by providers of mobile operating systems or mobile app download stores;

Table of Contents


•	unfavorable treatment received by our mobile apps, especially as compared to competing apps, such as the placement of our mobile apps in a mobile app download store;


•	increased costs to distribute or use our mobile apps; or


•	changes in mobile operating systems, such as iOS and Android, that degrade the functionality of our mobile website or mobile apps or that give preferential treatment to competitive products.

If sellers and buyers encounter difficulty accessing or using our platform on their mobile devices, or if they choose not to use our platform on their mobile devices, our business, financial performance, and growth may be adversely affected.

Expanding our community outside of the United States is part of our strategy and the growth of our business could be harmed if our expansion efforts do not succeed.

Our vision is both global and local and we are focused on growing our business outside of the United States. Although we have a significant number of sellers and buyers outside of the United States, we are a U.S.-based company with less experience developing local markets outside the United States and may not execute our strategy successfully. Operating outside of the United States also requires significant management attention, including managing operations over a broad geographic area with varying cultural norms and customs, and adapting our platform to local markets.

Despite our execution efforts, the goods that sellers list on our sites may not appeal to non-U.S. consumers in the same way as they do to consumers in the United States. In addition, non-U.S. buyers are not as familiar with the Etsy and Reverb brands as buyers in the United States and may not perceive us as relevant or trustworthy. Also, visits to our marketplaces from buyers outside the United States may not convert into sales as often as visits from within the United States, including due to the impact of the strong U.S. dollar relative to other currencies and the fact that most of the goods listed on our platform are denominated in U.S. dollars.

Our ability to grow our international operations may also be adversely affected by any circumstances that reduce or hinder cross-border trade. For example, the shipping of goods cross-border is typically more expensive and slower than domestic shipping and often involves complex customs and duty inspections and the dependency of national postal carrier systems.

Our success outside the United States depends upon our ability to attract sellers and buyers from the same countries in order to enable the growth of local markets. If we are not able to expand outside of the United States successfully, our growth prospects could be harmed. An inability to develop our community globally or to otherwise grow our business outside of the United States on a cost-effective basis could adversely affect our GMS, revenue, and operating results.

Competition is also likely to intensify outside of the United States, both where we operate now and where we plan to expand our operations. Local companies based outside the United States may have a substantial competitive advantage because of their greater understanding of, and focus on, their local markets. Some of our competitors may also be able to develop and grow internationally more quickly than we will.

Continued expansion outside of the United States may also require significant financial investment. For example, in June 2018, we announced a referral agreement with DaWanda, a German e-commerce marketplace, which encouraged the migration of DaWanda buyers and sellers to Etsy’s marketplace and helped expand Etsy’s presence in Central Europe. Etsy also made initial investments to explore growth opportunities in India, a dynamic market where we have limited operating experience. We plan to invest in seller and buyer acquisition marketing, enhancing our machine translation and machine learning to help sellers and buyers connect even if they do not speak the same language, forming relationships with third-party service providers, supporting operations in multiple countries, and potentially acquiring companies based outside the United States and integrating those companies with our operations. Our investment outside of the United States may be more costly than we expect or unsuccessful.

Table of Contents

Further expansion outside of the United States will subject us to risks associated with operations abroad.

Doing business outside of the United States subjects us to increased risks and burdens such as:


•	complying with different (and sometimes conflicting) laws and regulatory standards (particularly including those related to the use and disclosure of personal information, online payments and money transmission, intellectual property, consumer protection, online platform liability and taxation of goods and services);


•	fluctuations of foreign exchange rates;


•	potentially heightened risk of fraudulent or other illegal transactions;


•	limitations on the repatriation of funds;


•	exposure to liabilities under anti-corruption, anti-money laundering and export control laws, including the U.S. Foreign Corrupt Practices Act of 1977, as amended, the U.K. Bribery Act of 2010, trade controls and sanctions administered by the U.S. Office of Foreign Assets Control, and similar laws and regulations in other jurisdictions;


•	varying levels of internet, e-commerce, and mobile technology adoption and infrastructure;


•	our ability to enforce contracts and intellectual property rights in jurisdictions outside the United States;


•	geopolitical events such as natural disasters, terrorism and acts of war;


•	uncertainties and instability in European markets caused by Brexit; and


•	barriers to international trade, such as tariffs, customs or other taxes.

Our sellers face similar risks in conducting their businesses across borders. Even if we are successful in managing the risks of conducting our business across borders, if our sellers are not, our business could be adversely affected. In particular, buyers and sellers seeking to engage in cross-border sales may become subject to an increasing number of barriers to international trade such as tariffs, customs or other taxes.

If we invest substantial time and resources to expand our operations outside of the United States and cannot manage these risks effectively, the costs of doing business in those markets may be prohibitive or our expenses may increase disproportionately to the revenue generated in those markets.

Legal, political and economic uncertainty surrounding the planned exit of the United Kingdom from the European Union may be a source of instability in international markets, create significant currency fluctuations, adversely affect our operations in the United Kingdom and pose additional risks to our business, revenue, financial condition, and results of operations.

On March 29, 2017, the United Kingdom formally notified the European Council of its intention to leave the E.U. It is unclear how long it will take to negotiate a withdrawal agreement, but it appears likely that Brexit will continue to involve a process of lengthy negotiations between the United Kingdom and E.U. member states to determine the future terms of the United Kingdom’s relationship with the E.U.

Lack of clarity about future U.K. laws and regulations as the United Kingdom determines which E.U. rules and regulations to replace or replicate in the event of a withdrawal, including financial laws and regulations, tax and free trade agreements, intellectual property rights, supply chain logistics, environmental, health and safety laws and regulations, immigration laws and employment laws, could decrease foreign direct investment in the United Kingdom, increase costs, depress economic activity, and restrict access to capital. In addition, depending on the terms of the United Kingdom’s withdrawal from the E.U., the United Kingdom could lose the benefits of global trade agreements negotiated by the E.U. on behalf of its members. The long-term effects of Brexit will depend on any agreements (or lack thereof) between the United Kingdom and the E.U. and, in particular, any arrangements for the United Kingdom to retain access to E.U. markets either during a transitional period or more permanently.

Such a withdrawal from the E.U. is unprecedented, and it is unclear how the United Kingdom’s access to the European single market for goods, capital, services and labor within the E.U., or the European single market, and the wider commercial, legal and regulatory environment, will impact our U.K. operations, including our sellers and buyers in the United Kingdom. We may also face new regulatory costs and challenges that could have an adverse effect on our operations. The announcement of Brexit

Table of Contents

has already created economic uncertainty, and its consequences could adversely impact our business, revenue, financial condition, and results of operations.

Regulation in the areas of privacy and protection of user data could harm our business.

In addition to the actual and potential changes in law described elsewhere in these Risk Factors, global developments in privacy and data security regulations are changing some of the ways we and our vendors collect, use, and share personal information. Compliance with these changing regulations have necessitated some specific product changes for our non-U.S. activities. In May 2018, the General Data Protection Regulation (“GDPR”) went into effect in the E.U., effectively extending the scope of E.U. data protection law to all non-E.U. companies processing data of E.U. persons. The GDPR seeks to harmonize the data protection regulations throughout the entire E.U. The regulation contains numerous requirements and changes from existing E.U. law, including more robust obligations on data processors, greater rights for data subjects (requiring potentially significant changes to both our technology and operations), security and accountability obligations, and significantly heavier documentation and record-keeping requirements for data protection compliance programs. Specifically, the GDPR introduced numerous privacy-related changes for companies operating in the E.U., including greater control over personal data by data subjects (e.g., the “right to be forgotten”), increased data portability, access and redress rights for E.U. consumers, data breach notification requirements, increased rules for online and e-mail marketing, and stronger regulatory enforcement regimes. The GDPR requirements apply to some third-party transactions (such as commercial contracts with partners and vendors) and to transfers of information between us and our subsidiaries, including user and employee information. GDPR requirements may also apply, depending on interpretation of its reach, to some users in our worldwide community of sellers. We may experience difficulty retaining or obtaining new E.U. sellers or new sellers selling into the E.U. due to the legal requirements, compliance cost, potential risk exposure, and uncertainty for them in respect of their own compliance obligations with respect to GDPR. In addition, although our sellers are independent businesses, it is possible that a privacy authority could deem us jointly and severally liable for actions of our sellers, which would increase our potential liability exposure and costs of compliance, which could negatively impact our business. We could face potential liability, regulatory investigation, and costly litigation, which may not be adequately covered by insurance.

GDPR, the recently passed California Consumer Privacy Act, and similar laws coming into effect in other jurisdictions may continue to change the data protection landscape globally and could result in potentially significant operational costs for internal compliance and risk to our business. Some of these requirements introduce friction into the buying and selling experience on our platform and may impact the scope and effectiveness of our marketing efforts, which could negatively impact our business and future outlook. Non-compliance with these laws could result in proceedings against us by data protection authorities, other public authorities, third-parties, or individuals. Under GDPR alone, noncompliance could result in fines up to 20 million Euros or up to 4% of the annual global revenue of the noncompliant company, whichever is greater.

In addition, the laws relating to the transfer of personal data outside of the E.U. continue to evolve and remain uncertain. Although we are taking steps to comply and mitigate the potential impact to us, the efficacy and longevity of these steps are uncertain. We may find it necessary to establish systems to maintain personal data originating from the E.U. in the European Economic Area, which may involve substantial expense and distraction from other aspects of our business. In the meantime, the evolving data protection landscape also creates uncertainty as to how to comply with E.U. privacy law, including potentially inconsistent guidance, rulings or requirements from multiple authorities in the E.U., as well as in the U.S. and worldwide. Further, we may not be entirely successful in our compliance efforts due to various factors either within our control (such as limited internal resource allocation) or outside our control (such as a lack of vendor cooperation, new regulatory interpretations, or lack of regulatory guidance in respect of certain GDPR requirements).

Our payments system depends on third-party providers, requires ongoing investment, and is subject to evolving laws, regulations, rules, and standards.

Our buyers primarily pay for purchases using our payments services (i.e., Etsy Payments and Reverb Payments) or PayPal. In the United States and other countries where our payments services are available, our sellers can accept various forms of payments such as credit cards, debit cards, PayPal, Google Wallet, Apple Pay, and Gift Cards.

We rely upon third-party service providers to perform underlying compliance, credit card processing and payment disbursing, currency exchange, identity verification, sanctions screening, and fraud analysis services. If these service providers do not perform adequately or if our relationships with these service providers were to change or terminate, our sellers’ ability to receive orders or payment could be adversely affected and certain fraud prevention and detection tools may not be effective, which could increase costs, lead to potential legal liability, and negatively impact our business. In addition, we and our third-party service providers may experience service outages from time to time that negatively impact payments our platform. We have in the past experienced, and may in the future experience, such service outages and, if we are unable to provide an

Table of Contents

alternative payment solution, our business could be harmed. In addition, if our third-party providers increase the fees they charge us, our operating expenses could increase. If we respond by increasing the fees we charge to our sellers, some of our sellers may stop listing new items for sale or even close their accounts altogether.

The laws and regulations that govern payments are complex, evolving, and subject to change and vary across different jurisdictions in the United States and globally. Moreover, even in regions where such laws have been harmonized, regulatory interpretations of such laws may differ. As a result, we are required to spend significant time and effort to determine whether various licensing and registration laws relating to payments apply to us and to comply with applicable laws and licensing regulations. Any failure or claim of our failure to comply, or any failure by our third-party service providers to comply, could cost us substantial resources, could result in liabilities, could cause us significant reputational damage, or could force us to stop offering our payments services in certain markets. Additionally, changes in payment regulation may occur that could render our payments systems less profitable. For example, any significant change in credit or debit card interchange rates in the United States or other markets, including as a result of changes in interchange fee limitations, may negatively impact payments on our platform.

We plan to invest ongoing internal resources into our payments tools in order to maintain existing availability, expand into additional markets and offer new payment methods and tools to our buyers and sellers. If we fail to invest adequate resources into payments on our platform, or if our investment efforts are unsuccessful or unreliable, our payments services may not function properly or keep pace with competitive offerings, which could negatively impact their usage and our marketplaces. Further, our ability to expand our payments services into additional countries is dependent upon the third-party providers we use to support this service. As we expand the availability of our payments services to additional markets or offer new payment methods to our sellers and buyers in the future, we may become subject to additional regulations, compliance requirements, and exposed to heightened fraud risk, which could lead to an increase in our operating expenses.

Further, through our agreements with our third-party payment processors, we are indirectly subject to payment card association operating rules and certification requirements, including the Payment Card Industry Data Security Standard, which are subject to change. Failure to comply with these rules and certification requirements could impact our ability to meet our contractual obligations with our third-party payment processors and could result in potential fines. We are also subject to rules governing electronic funds transfers. Any change in these rules and requirements, including as a result of a change in our designation by major payment card providers, could make it difficult or impossible for us to comply and could require a change in our business operations. In addition, similar to a potential increase in costs from third-party providers described above, any increased costs associated with compliance with payment card association rules or payment card provider rules could lead to increased fees for us or our sellers, which may negatively impact payments on our platform, usage of our payments services, and our marketplaces.

If sensitive information about members of our community or employees is misused or disclosed, or if we or our third-party providers are subject to cyber attacks, members of our community may curtail use of our platform, we may be exposed to liability, and our reputation could suffer.

Like all online services, we are vulnerable to power outages, telecommunications failures, and catastrophic events, as well as computer viruses, break-ins, phishing attacks, denial-of-service attacks, and other cyber attacks. Any of these incidents could lead to interruptions or shutdowns of our platform, loss of data or unauthorized disclosure of personal or financial information of our members or employees. Cyber attacks could also result in the theft of our intellectual property. As we grow our business, expand internationally, and gain greater public visibility, we may face a higher risk of being targeted by cyber attacks. Although we rely on a variety of security measures, including security testing, encryption of sensitive information, and authentication technology, we cannot assure you that such measures will provide absolute security, particularly given the increasingly sophisticated tools and methods used by hackers and cyber terrorists. In addition, we have experienced in the past, and may experience in the future, security breaches as a result of non-technical issues, including intentional, inadvertent, or social engineering breaches occurring through our employees or employees of our third-party service providers. In addition, if our employees or employees of our third-party service providers fail to comply with our internal security policies and practices, member or employee data may be improperly accessed, used, or disclosed.

We are also reliant on the security practices of our third party service providers, which may be outside of our direct control. Additionally, some of our third party service providers, such as identity verification and payment processing providers, regularly have access to some confidential and sensitive member data. If these third parties fail to adhere to adequate security practices, or experience a breach of their networks, our members’ data may be improperly accessed, used or disclosed.

Cyber attacks aimed at disrupting our and our third-party service providers’ services have occurred regularly in the past, and we expect they will continue to occur in the future. If we or our third-party service providers experience security breaches that

Table of Contents

result in marketplace performance or availability problems or the loss or unauthorized disclosure of sensitive information, or if we fail to respond appropriately to any security breaches that we may experience, people may become unwilling to provide us the information necessary to set up an account with us. Existing sellers and buyers may stop listing new items for sale, decrease their purchases or close their accounts altogether. We could also face potential liability, regulatory investigation, costly remediation efforts and litigation, which may not be adequately covered by insurance. Any of these results could harm our growth prospects, our business, and our reputation for maintaining trusted marketplaces.

We may expand our business through acquisitions of other businesses, which may divert management’s attention and/or prove to be unsuccessful, including our acquisition of Reverb.

We have acquired a number of other businesses in the past and may acquire additional businesses or technologies in the future. For example, in August 2019 we acquired Reverb Holdings, Inc. We may not realize the anticipated benefits of our acquisitions, including the acquisition of Reverb, and the integration of this and possible future acquisitions may disrupt our business and divert management’s time and attention. Acquisitions also may require us to spend a substantial portion of our available cash, issue stock, incur debt or other liabilities, amortize expenses related to intangible assets, or incur write-offs of goodwill or other assets. In addition, integrating an acquired business or technology is risky. The Reverb acquisition and any future acquisitions may result in unforeseen operational difficulties and expenditures associated with:


•	integrating new businesses and technologies into our infrastructure;


•	implementing growth initiatives;


•	consolidating operational and administrative functions;


•	retaining and integrating key employees;


•	supporting and enhancing morale and culture;


•	maintaining or developing controls, procedures and policies (including effective internal control over financial reporting and disclosure controls and procedures); and


•	assuming liabilities related to the activities of the acquired business before and after the acquisition, including liabilities for violations of laws and regulations, commercial disputes, cyber attacks, taxes, and other matters.

We also may issue additional equity securities in connection with an acquisition, which could cause dilution to our stockholders. Finally, acquisitions could be viewed negatively by analysts, investors or the members of our community.

Adherence to our guiding principles and our focus on our mission and long-term sustainability may negatively influence our financial performance. Further, our reputation could be harmed if we fail to meet our impact strategy goals.

We intend to operate in line with our guiding principles, focus on the long-term sustainability of our business, and work toward our mission to “Keep Commerce Human.” We may take actions in line with our mission and guiding principles that we believe will benefit our business and, therefore, our stockholders over a longer period of time, even if those actions do not maximize short- or medium-term financial performance. However, these longer-term benefits may not materialize within the time frame we expect or at all. For example:


•	we may choose to prohibit the sale of items in our marketplaces that are inconsistent with our policies even though we could benefit financially from the sale of those items; or


•	we may choose to revise our policies in ways that we believe will be beneficial to our community in the long term even though the changes may be perceived unfavorably, such as updates to the way we define “handmade.”

Additionally, we have developed an impact strategy that focuses on leveraging Etsy’s core business to generate value for our community and stakeholders through positive economic, social and environmental efforts. Our impact strategy aims to create more economic opportunity for sellers, greater diversity in our workforce and build long-term resilience by reducing our carbon footprint. If we don’t demonstrate progress against our impact strategy or if our impact strategy is not perceived to be adequate, our reputation could be harmed.

Table of Contents

Failure to deal effectively with fraud or other illegal activity could harm our business.

We have measures in place to detect and limit the occurrence of fraudulent and other illegal activity in our marketplaces, however, those measures may not always be effective. Further, the measures that we use to detect and limit the occurrence of fraudulent and other illegal activity must be dynamic, as new technologies and ways to commit fraud and other illegal activity are continually evolving. If we fail to limit the impact of fraudulent and other illegal activity in our marketplaces, our business, reputation, financial performance and growth could be adversely affected.

For example, our sellers occasionally receive orders placed with fraudulent or stolen credit card data. Under current credit card chargeback rules, we could be held liable for orders placed through our payments services with fraudulent credit card data even if the associated financial institution approved the credit card transaction. Although we attempt to detect or challenge fraudulent transactions, we may not be able to do so effectively. As a result, our business could be adversely affected. We could also incur significant fines or lose our ability to give the option of paying with credit cards if we fail to follow payment card industry data security standards or payment card association rules or fail to limit fraudulent transactions conducted in our marketplaces.

We have adopted policies and procedures that are intended to ensure compliance with anti-corruption, anti-money laundering, export controls, and trade sanctions requirements. In addition, as stated elsewhere in these Risk Factors, we rely upon third-party service providers to perform certain underlying compliance, credit card processing identity verification, and fraud analysis services. If we or our service providers do not perform adequately, certain of our fraud prevention and detection tools may not be effective, which could increase our expenses, lead to potential legal liability, and negatively impact our business.

Negative publicity and sentiment resulting from fraudulent, illegal, or deceptive conduct by members of our community or the perception that our levels of responsiveness and support for our sellers and buyers are inadequate could reduce our ability to attract and retain our sellers and buyers and damage our reputation.

We are subject to risks related to our corporate social responsibility metrics.

We voluntarily report certain corporate social responsibility metrics. This transparency is consistent with our commitment to executing on a strategy that reflects the positive economic, social, and environmental impact we want to have on the world while advancing and complementing our business strategy. These metrics, whether it be the standards we set for ourselves and/or our failure to meet such metrics, may influence our reputation and the value of our brand. For example, the perception held by our buyers or sellers, our partners or vendors, other key stakeholders, or the communities in which we do business may depend, in part, on the metrics we have chosen to aspire to and whether or not we meet these metrics on a timely basis, if at all. While selected metrics receive limited assurance from an independent third party, this is inherently a less rigorous process than reasonable assurance sought in a typical auditing engagement. Our failure to achieve progress on our metrics on a timely basis, or at all, could adversely affect our business, financial performance, or growth.

By electing to set and share publicly these corporate social responsibility metrics, our business may also face increased scrutiny related to environmental, social, and governance activities. As a result, we could damage our reputation and the value of our brand if we fail to act responsibly in the areas in which we report, such as economic security and personal empowerment, diversity and inclusion, energy and water management, carbon footprint, and data privacy or if we are perceived not to have rigorously measured our achievement against such metrics. Any harm to our reputation resulting from setting these metrics or our failure or perceived failure to meet such metrics could impact: employee engagement and retention; the willingness of our buyers and sellers and our partners and vendors to do business with us; or investors willingness to purchase or hold shares of our common stock, any of which could adversely affect our business, financial performance, and growth.

We face intense competition and may not be able to compete effectively.

Operating e-commerce marketplaces is highly competitive and we expect competition to increase in the future. To be successful, we need to attract and retain sellers and buyers. As a result, we face competition from a wide range of online and offline competitors.

We compete for sellers with both retailers and companies that sell software and services to small businesses. For example, in addition to listing her goods for sale on Etsy, an Etsy seller can list her goods with other online retailers, such as Amazon, eBay, or Alibaba, or sell her goods through local consignment and vintage stores and other venues or marketplaces, including through commerce channels on social networks like Facebook and Instagram. She may also sell wholesale directly to traditional retailers, including large national retailers, who discover her goods in our marketplaces or otherwise. We also compete with companies that sell software and services to small businesses, enabling a seller to sell from her own website or otherwise run her business independently of our platform, such as Bigcommerce, and Shopify.

Table of Contents

We compete to attract, engage, and retain sellers based on many factors, including:


•	our brand awareness;


•	the global scale of our marketplaces and the breadth of our online presence;


•	the extent to which our tools and services can ease the administrative tasks that a seller might encounter in running her business;


•	the number and engagement of buyers;


•	seller education resources and tools;


•	our policies and fees;


•	the ability to scale her business, including through Pattern or with a production partner;


•	our mobile apps;


•	the strength of our community; and


•	our mission.

In addition, we compete with retailers for the attention of buyers. A buyer has the choice of shopping with any online or offline retailer, including large e-commerce marketplaces, such as Amazon, eBay or Alibaba, national retail chains, such as West Elm or Target, local consignment and vintage stores, social commerce channels like Instagram, event-driven platforms and vertical experiences like Zola and Wayfair, and other venues or marketplaces. Many of these competitors offer low-cost or free shipping, fast shipping times, favorable return policies, and other features that may be difficult or impossible for our sellers to match.

We compete to attract, engage, and retain buyers based on many factors, including:


•	the breadth and quality of items that sellers list in our marketplaces;


•	the ease of finding the item a buyer is looking for;


•	our brand awareness;


•	the person-to-person commerce experience;


•	customer service;


•	our reputation for trustworthiness;


•	our mobile apps;


•	the availability of fair and free shipping offered by Etsy sellers to Etsy buyers;


•	ease of payment; and


•	the availability and reliability of our platform.

Many of our competitors and potential competitors have longer operating histories, greater resources, better name recognition, or more customers than we do.

They may invest more to develop and promote their services than we do, and they may offer lower fees to sellers than we do. Additionally, we believe that it is relatively easy for new businesses to create online commerce offerings or tools or services that enable entrepreneurship.

Local companies or more established companies based in markets where we operate outside of the United States may also have a better understanding of local customs, providing them a competitive advantage. For example, in certain markets outside the United States, we compete with smaller, but similar, local online marketplaces with a focus on unique goods that are attempting to attract sellers and buyers in those markets.

Table of Contents

If we are unable to compete successfully, or if competing successfully requires us to expend significant resources in response to our competitors’ actions, our business could be adversely affected.

We rely on our sellers to provide a fulfilling experience to our buyers.

A small portion of buyers complain to us about their experience with our platform. For example, buyers may report that they have not received the items that they purchased, that the items received were not as represented by a seller or that a seller has not been responsive to their questions.

Negative publicity and sentiment generated as a result of these types of complaints could reduce our ability to attract and retain our sellers and buyers or damage our reputation. A perception that our levels of responsiveness and support for our sellers and buyers are inadequate could have similar results. In some situations, we may choose to reimburse our buyers for their purchases to help avoid harm to our reputation, but we may not be able to recover the funds we expend for those reimbursements. Although we are focused on enhancing customer service, our efforts may be unsuccessful and our sellers and buyers may be disappointed in their experience and not return.

Anything that prevents the timely processing of orders or delivery of goods to our buyers could harm our sellers. Service interruptions and delivery delays may be caused by events that are beyond the control of our sellers, such as interruptions in order or payment processing, transportation disruptions, natural disasters, inclement weather, terrorism, public health crises, or political unrest. Disruptions in the operations of a substantial number of our sellers could also result in negative experiences for a substantial number of our buyers, which could harm our reputation and adversely affect our business.

Our reputation may be harmed if members of our community use illegal or unethical business practices.

Our emphasis on our mission and guiding principles makes our reputation particularly sensitive to allegations of illegal or unethical business practices by our sellers or other members of our community. Our policies promote legal and ethical business practices, such as encouraging Etsy sellers to work only with manufacturers who do not use child or involuntary labor, who do not discriminate, and who promote sustainability and humane working conditions. However, we do not control our sellers or other members of our community or their business practices and cannot ensure that they comply with our policies. If members of our community engage in illegal or unethical business practices or are perceived to do so, we may receive negative publicity and our reputation may be harmed.

Our business depends on network and mobile infrastructure provided by third parties and on our ability to maintain and scale the technology underlying our platform.

The reliability of our platform is important to our reputation and our ability to attract and retain our sellers and buyers. As the number of sellers and buyers, volume of traffic, number of transactions, and the amount of information shared on our platform grow, our need for additional network capacity and computing power will also grow. The operation of the technology underlying our platform is expensive and complex, and we could experience operational failures. If we fail to accurately predict the rate or timing of the growth of our platform, we may be required to incur significant additional costs to maintain reliability. The investments we make in our platform are designed to grow our business and to improve our operating results in the long term, but these investments could also delay our ability to achieve profitability or reduce profitability in the near term.

We also depend on the development and maintenance of the internet, cloud and mobile infrastructure, and increasingly rely on the availability, features, cost, and reliability of third-party service providers and platforms. For example, this includes maintenance of reliable internet and mobile networks with the necessary speed, data capacity, and security, as well as timely development of complementary products.

Third-party providers host much of our technology infrastructure and are likely to host more in the future. Any disruption in their services, or any failure of our providers to handle the demands of our marketplaces could significantly harm our business. For example, any significant disruption of, or interference with, our use of cloud infrastructure would negatively impact our operations and our business would be seriously harmed. We exercise little control over these providers, which increases our vulnerability to their financial conditions and to problems with the services they provide, such as security concerns. Our efforts to update our infrastructure may not be successful or may take longer than anticipated. If we experience failures in our technology infrastructure or do not expand our technology infrastructure successfully, then our ability to attract and retain our sellers and buyers could be adversely affected, which could harm our growth prospects and our business.

Table of Contents

We rely on Google Cloud for a substantial portion of the computing, storage, data processing, networking, and other services for Etsy.com.

Google Cloud Platform provides a distributed computing infrastructure as a service platform for business operations, and we are in the process of migrating Etsy’s data centers to Google Cloud, increasing our reliance on cloud infrastructure. As we implement the transition to the cloud, there will be occasional planned or unplanned downtime for our websites and apps and potential site delays, all of which will impact Etsy sellers’ ability to conduct transactions and Etsy buyers’ ability to purchase items. We may also need to divert engineering resources away from other important business operations, which could significantly harm our business and growth. Additionally, if the costs to migrate to Google Cloud are greater than we expect or take significantly more time than we anticipate, our business could be harmed.

Any transition of the cloud services currently provided by Google Cloud to another cloud provider would be difficult to implement and will cause us to incur significant time and expense. Any significant disruption of, or interference with, our use of Google Cloud would negatively impact our operations and our business would be seriously harmed. In addition, if hosting costs increase over time and if we require more computing or storage capacity, our costs could increase disproportionately. If we are unable to grow our revenues faster than the cost of utilizing the services of Google or similar providers, our business and financial condition could be adversely affected.

We may be subject to claims that items listed in our marketplaces are counterfeit, infringing or illegal.

We frequently receive communications alleging that items listed in our marketplaces infringe third-party copyrights, trademarks, patents, or other intellectual property rights. We have intellectual property complaint and take-down procedures in place to address these communications, and we believe such procedures are important to promote confidence in our marketplaces. We follow these procedures to review complaints and relevant facts to determine the appropriate action, which may include removal of the item from our marketplaces and, in certain cases, closing the shops of sellers who repeatedly violate our policies.

Our procedures may not effectively reduce or eliminate our liability. For example, on the Etsy marketplace we use a combination of automatic and manual tools and depend upon human review in many circumstances. Our tools and procedures may be subject to error or enforcement failures and may not be adequately staffed. In addition, we may be subject to civil or criminal liability for activities carried out by sellers on our platform, especially outside the United States where laws may offer less protection for intermediaries and platforms than the United States. Under current U.S. copyright law and the Communications Decency Act, we may benefit from statutory safe harbor provisions that protect us from copyright liability for content posted on our platform by sellers and buyers. However, trademark and patent laws do not include similar statutory provisions, and liability for these forms of intellectual property is often determined by court decisions. These safe harbors and court rulings may change unfavorably. In that event, we may be held secondarily liable for the intellectual property infringement of our sellers.

Regardless of the validity of any claims made against us, we may incur significant costs and efforts to defend against or settle them. If a governmental authority determines that we have aided and abetted the infringement or sale of counterfeit goods or if legal changes result in us potentially being liable for actions by sellers on our platform, we could face regulatory, civil, or criminal penalties. Successful claims by third-party rights owners could require us to pay substantial damages or refrain from permitting any further listing of the relevant items. These types of claims could force us to modify our business practices, which could lower our revenue, increase our costs or make our platforms less user-friendly. Moreover, public perception that counterfeit or other unauthorized items are common in our marketplaces, even if factually incorrect, could result in negative publicity and damage to our reputation.

Our business and our sellers and buyers may be subject to sales and other taxes.

The application of indirect taxes, such as sales and use tax, value-added tax, provincial tax, goods and services tax, business tax, withholding tax, digital service tax, and gross receipt tax, to businesses like ours and to our sellers and buyers is a complex and evolving issue. Significant judgment is required to evaluate applicable tax obligations and as a result amounts recorded are estimates and are subject to adjustments. In many cases, the ultimate tax determination is uncertain because it is not clear when and how new and existing statutes might apply to our business or to our sellers’ businesses. If we are found to be deficient in how we have addressed our tax obligations, our business could be adversely impacted.

One or more states, the federal government, or other countries are seeking to, or have recently imposed additional reporting, record-keeping, or indirect tax collection and remittance obligations on businesses like ours that facilitate online commerce. If requirements like these become applicable in additional jurisdictions, our business could be harmed. For example, taxing

Table of Contents

authorities in many U.S. states and in other countries have identified e-commerce platforms as a means to calculate, collect, and remit indirect taxes for transactions taking place over the internet, and have enacted laws and others are considering related legislation. Additionally, the Supreme Court’s recent decision in South Dakota v. Wayfair, Inc. et al overturned existing law that sellers are not required to collect sales and use tax unless they have a physical presence in the buyer’s state. As a result of the Wayfair decision, states or the federal government may adopt, or begin to enforce laws requiring our sellers to calculate, collect, and remit taxes on their sales. Such changes to current law or new legislation could adversely affect our business if the requirement of tax to be charged on items sold on our marketplaces causes our marketplaces to be less attractive to current and prospective buyers, which could materially impact our business, financial performance, and growth. Additionally, new legislation could require us or our sellers to incur substantial costs in order to comply, including costs associated with tax calculation, collection, remittance, and audit requirements, which could make selling in our marketplaces less attractive.

Our business is subject to a large number of U.S. and non-U.S. laws, many of which are evolving.

We are subject to a variety of laws and regulations in the United States and around the world, including those relating to traditional businesses, such as employment laws and taxation, and laws and regulations focused on ecommerce and online marketplaces, such as online payments, privacy, anti-spam, data security and protection, online platform liability, intellectual property, and consumer protection. In light of our international operations, we need to comply with various laws associated with doing business outside of the United States, including anti-money laundering, sanctions, anti-corruption, and export control laws. In some cases, non-U.S. privacy, data security, consumer protection, e-commerce, and other laws and regulations are more detailed than those in the United States and, in some countries, are actively enforced.

These laws and regulations are continuously evolving, and compliance is costly and can require changes to our business practices and significant management time and effort.

Additionally, it is not always clear how existing laws apply to online marketplaces as many of these laws do not address the unique issues raised by online marketplaces or ecommerce. For example, as described elsewhere in these Risk Factors, laws relating to privacy are evolving differently in different jurisdictions. Federal, state, and non-U.S. governmental authorities, as well as courts interpreting the laws, continue to evaluate and assess the privacy requirements that are applicable to Etsy.

Some providers of consumer devices and web browsers have implemented, or have announced plans to implement, ways to block tracking technologies which, if widely adopted, could also result in online tracking methods becoming significantly less effective. Any reduction in our ability to make effective use of such technologies could harm our ability to personalize the experience of buyers, increase our costs and limit our ability to attract and retain our sellers and buyers on cost-effective terms. As a result, our business could be adversely affected.

Existing and future laws and regulations enacted by federal, state, or non-U.S. governments or the inconsistent enforcement of such laws and regulations could impede the growth of ecommerce or online marketplaces, which could have a negative impact on our business and operations. Examples include data localization requirements, limitation on marketplace scope or ownership, intellectual property intermediary liability rules, regulation of online speech, limits on network neutrality, and rules related to security, privacy, or national security, which may impede us or our users. We could also face regulatory challenges or be subject to discriminatory or anti-competitive practices that could impede both our and our sellers’ growth prospects, increase our costs, and harm our business.

We strive to comply with all applicable laws, but they may conflict with each other, and by complying with the laws or regulations of one jurisdiction, we may find that we are violating the laws or regulations of another jurisdiction. Despite our efforts, we may not have fully complied in the past and may not in the future. If we become liable under laws or regulations applicable to us, we could be required to pay significant fines and penalties, our reputation may be harmed and we may be forced to change the way we operate. That could require us to incur significant expenses or to discontinue certain services, which could negatively affect our business.

Additionally, if third parties with whom we work violate applicable laws or our policies, those violations could result in other liabilities for us and could harm our business. Furthermore, the circumstances in which we may be held liable for the acts, omissions or responsibilities of our sellers is uncertain, complex, and evolving. For example, certain laws have recently been enacted seeking to hold marketplaces like ours responsible for certain compliance obligations for which sellers have traditionally been responsible. If an increasing number of such laws are passed, the resulting compliance costs and potential liability risk could negatively impact our business.

Table of Contents

Our software is highly complex and may contain undetected errors.

The software underlying our platform is highly interconnected and complex and may contain undetected errors or vulnerabilities, some of which may only be discovered after the code has been released. We rely heavily on a software engineering practice known as “continuous deployment,” meaning that we typically release software code many times per day. This practice may result in the more frequent introduction of errors or vulnerabilities into the software underlying our platform, which can impact the user experience on our marketplaces. Additionally, due to the interconnected nature of the software underlying our platform, updates to certain parts of our code, including changes to our or third party APIs on which we rely, could have an unintended impact on other sections of our code, which may result in errors or vulnerabilities to our platform that negatively impact the user experience and functionality of our marketplaces. Any errors or vulnerabilities discovered in our code after release could result in damage to our reputation, loss of our community members, loss of revenue or liability for damages, any of which could adversely affect our growth prospects and our business.

Our business depends on continued and unimpeded access to the internet and mobile networks.

Our sellers and buyers rely on access to the internet or mobile networks to access our marketplaces. Internet service providers may choose to disrupt or degrade access to our platform or increase the cost of such access. Mobile network operators or operating system providers could block or place onerous restrictions on the ability to download and use our mobile apps.

Internet service providers or mobile network operators could also attempt to charge us for providing access to our platform. In addition, we could face discriminatory or anticompetitive practices that could impede both our and our sellers’ growth prospects, increase our costs, and harm our business. In 2015, rules approved by the Federal Communications Commission (“FCC”) went into effect that prohibited internet service providers from charging content providers higher rates in order to deliver their content over certain “fast traffic” lanes; however, those rules were repealed in June 2018, and efforts to challenge the repeal in the courts failed to reverse the FCC’s 2018 decision. Although the recent court ruling also allows states to enact their own net neutrality rules, the repeal of federal protections may make it more difficult or costly for many small businesses such as our community of sellers, as well as our buyers, to access our platform and may result in increased costs for us, which could significantly harm our business, and the millions of microbusinesses that utilize our platform.

Outside of the United States, it is possible that governments of one or more countries may seek to censor content available on our platform or may even attempt to block access to our platform. If we are restricted from operating in one or more countries, our ability to attract and retain sellers and buyers may be adversely affected and we may not be able to grow our business as we anticipate.

Our business could be negatively affected as a result of actions of activist stockholders.

The actions of activist stockholders could adversely affect our business. Specifically, responding to common actions of an activist stockholder, such as requests for special meetings, potential nominations of candidates for election to our Board of Directors, requests to pursue a strategic combination, or other transaction or other special requests, could disrupt our operations, be costly and time-consuming, or divert the attention of our management and employees. In addition, perceived uncertainties as to our future direction in relation to the actions of an activist stockholder may result in the loss of potential business opportunities or the perception that we are unstable as a company, which may make it more difficult to attract and retain qualified employees. Actions of an activist stockholder may also cause fluctuations in our stock price based on speculative market perceptions or other factors that do not necessarily reflect the underlying fundamentals and prospects of our business.

We may be subject to intellectual property claims, which are extremely costly to defend, could require us to pay significant damages, and could limit our ability to use certain technologies in the future.

Companies in the internet and technology industries are frequently subject to litigation based on allegations of infringement or other violations of intellectual property rights. We periodically receive communications that claim we have infringed, misappropriated, or misused others’ intellectual property rights. To the extent we gain greater public recognition, we may face a higher risk of being the subject of intellectual property claims. Third-parties may have intellectual property rights that cover significant aspects of our technologies or business methods and prevent us from expanding our offerings. Third parties may also allege a company is secondarily liable for intellectual property infringement, or that it is a joint infringer with another party. Any intellectual property claim against us, with or without merit, could be time consuming and expensive to settle or litigate and could divert the attention of our management. Litigation regarding intellectual property rights is inherently uncertain due to the complex issues involved, and we may not be successful in defending ourselves in such matters. In addition, some of our competitors have extensive portfolios of issued patents. Many potential litigants, including some of our

Table of Contents

competitors and patent holding companies, have the ability to dedicate substantial resources to enforcing their intellectual property rights. Any claims successfully brought against us could subject us to significant liability for damages and we may be required to stop using technology or other intellectual property alleged to be in violation of a third party’s rights in one or more jurisdictions where we do business. We also might be required to seek a license for third-party intellectual property. Even if a license is available, we could be required to pay significant royalties or submit to unreasonable terms, which would increase our operating expenses. We may also be required to develop alternative non-infringing technology, which could require significant time and expense. If we cannot license or develop technology for any allegedly infringing aspect of our business, we would be forced to limit our service and may be unable to compete effectively. Any of these results could harm our business.

We may be unable to protect our intellectual property adequately.

Our intellectual property is an essential asset of our business. To establish and protect our intellectual property rights, we rely on a combination of trade secret, copyright, trademark, and patent laws, as well as confidentiality procedures and contractual provisions. The efforts we have taken to protect our intellectual property may not be sufficient or effective. We generally do not elect to register our copyrights, relying instead on the laws protecting unregistered intellectual property, which may not be sufficient. We rely on both registered and unregistered trademarks, which may not always be comprehensive in scope. In addition, our copyrights and trademarks, whether or not registered, and patents may be held invalid or unenforceable if challenged, and may be of limited territorial reach. While we have obtained or applied for patent protection with respect to some of our intellectual property, we generally do not rely on patents as a principal means of protecting intellectual property. To the extent we do seek patent protection, any U.S. or other patents issued to us may not be sufficiently broad to protect our proprietary technologies.

In addition, we may not be effective in policing unauthorized use of our intellectual property and authorized uses may not have the intended effect. Even if we do detect violations, we may need to engage in litigation to enforce our intellectual property rights. Any enforcement efforts we undertake, including litigation, could be time-consuming and expensive and could divert our management’s attention. In addition, our efforts may be met with defenses and counterclaims challenging the validity and enforceability of our intellectual property rights or may result in a court determining that our intellectual property rights are unenforceable. The legal framework surrounding protection of intellectual property changes frequently throughout the world, and these changes may impact our ability to protect our intellectual property and defend against third party claims. If we are unable to cost-effectively protect our intellectual property rights, then our business could be harmed.

We are subject to the terms of open source licenses because our platform incorporates open source software.

The software powering our platform incorporates software covered by open source licenses. In addition, we regularly contribute source code to open source software projects and release internal software projects under open source licenses, and we anticipate doing so in the future. The terms of many open source licenses relied upon by us and the internet and technology industries have been interpreted by only a few court decisions and there is a risk that the licenses could be construed in a manner that imposes unanticipated conditions or restrictions on our ability to operate our marketplaces. Under certain open source licenses, if certain conditions were met, we could be required to publicly release aspects of the source code of our software or to make our software available under open source licenses. To avoid the public release of the affected portions of our source code, we could be required to expend substantial time and resources to re-engineer some or all of our software. In addition, use of open source software can lead to greater risks than use of third-party commercial software because open source licensors generally do not provide warranties or controls on the origin of the software. Use of open source software may also present additional security risks because the public availability of such software may make it easier for hackers and other third parties to determine how to compromise our platform. Additionally, because any software source code we contribute to open source projects is publicly available, while we may benefit from the contributions of others, our ability to protect our intellectual property rights in such software source code may be limited or lost entirely, and we will be unable to prevent our competitors or others from using such contributed software source code. Any of these risks could be difficult to eliminate or manage and, if not addressed, could adversely affect our business, financial performance and growth.

We may experience fluctuations in our tax obligations and effective tax rate.

We are subject to taxation in the United States and in numerous other jurisdictions. We record tax expense based on current tax payments and our estimates of future tax payments, which may include reserves for estimates of probable settlements of tax audits. At any one time, multiple tax years could be subject to audit by various taxing jurisdictions. As a result, we could be subject to higher than anticipated tax liabilities as well as ongoing variability in our quarterly tax rates as audits close and exposures are re-evaluated. Further, our effective tax rate in a given financial statement period may be adversely impacted by changes in tax laws, changes in the mix of revenue among different jurisdictions, changes to accounting rules, and changes to our ownership or capital structure. Fluctuations in our tax obligations and effective tax rate could adversely affect our business.

Table of Contents

In December 2017, the U.S. government enacted comprehensive tax legislation that includes significant changes to the taxation of business entities. These changes include, among others, (1) a permanent reduction to the corporate income tax rate, (2) a partial limitation on the deductibility of business interest expense, (3) a shift of the U.S. taxation of multinational corporations from a tax on worldwide income to a quasi-territorial system (along with certain rules designed to prevent erosion of the U.S. income tax base), and (4) a one-time tax on accumulated offshore earnings held in cash and illiquid assets, with the latter taxed at a lower rate. Notwithstanding the reduction in the corporate income tax rate, the overall impact of this tax reform is uncertain, and our business and financial condition could be adversely affected.

In January 2015, Etsy implemented a revised corporate structure to more closely align our structure with our global operations and future expansion plans outside of the United States. Our new corporate structure changed how we use our intellectual property and implemented certain intercompany arrangements. We believe this may result in a reduction in our overall effective tax rate over the long term and other operational efficiencies; however, the tax laws of the jurisdictions in which we operate are subject to interpretation, and their application may depend on our ability to operate our business in a manner consistent with our corporate structure. Moreover, these tax laws are subject to change. Tax authorities may disagree with our position as to the tax treatment of our transfer of intangible assets or determine that the manner in which we operate our business does not achieve the intended tax consequences. If our new corporate structure does not achieve our expectations for any of these or other reasons, we may be subject to a higher overall effective tax rate and our business may be adversely affected.

We may be involved in litigation matters that are expensive and time consuming.

In addition to intellectual property claims, we may become involved in other litigation matters, including class action lawsuits. Under certain circumstances, we have contractual and other legal obligations to indemnify and to incur legal expenses on behalf of current and former directors, officers, and underwriters. Any lawsuit to which we are a party, with or without merit, may result in an unfavorable judgment. We also may decide to settle lawsuits on unfavorable terms. Any such negative outcome could result in payments of substantial damages or fines, damage to our reputation, or adverse changes to our offerings or business practices. Any of these results could adversely affect our business. In addition, defending claims is costly and can impose a significant burden on our management.

If our insurance coverage is insufficient or our insurers are unable to meet their obligations, our insurance may not mitigate the risks facing our business.

Our insurance policies cover a number of risks and potential liabilities, such as general liability, property coverage, errors, and omissions liability, employment liability, business interruptions, data breaches, crime, product liability, and directors’ and officers’ liability. For certain types of business risk, we may not be able to, or may choose not to, acquire insurance. In addition, our insurance may not adequately mitigate the risks we face or we may have to pay high premiums and/or deductibles for the coverage we do obtain. Additionally, if any of our insurers becomes insolvent, it would be unable to pay any claims that we make.

The growth of our business may strain our management team and our operational and financial infrastructure.

We have experienced rapid growth in our business, in the number of sellers and the number of countries in which we have sellers and buyers, and we plan to continue to grow in the future, both in the United States and abroad. The growth of our business places significant demands on our management team and pressure to expand our operational and financial infrastructure. For example, we may need to continue to develop and improve our operational, financial, and management controls and enhance our reporting systems and procedures. If we do not manage our growth effectively, the increases in our operating expenses could outpace any increases in our revenue and our business could be harmed.

Operating as a public company requires us to incur substantial costs and requires substantial management attention.

As a public company, we incur substantial legal, accounting, and other expenses that we did not incur as a private company. For example, we are subject to the reporting requirements of the Exchange Act, the applicable requirements of the Sarbanes-Oxley Act of 2002, (“the Sarbanes-Oxley Act”), and the Dodd-Frank Wall Street Reform and Consumer Protection Act and the rules and regulations of the Securities and Exchange Commission (“SEC”). The rules and regulations of the Nasdaq Global Select Market (“Nasdaq”) also apply to us. As part of these requirements, we have established and maintained effective disclosure and financial controls and made changes to our corporate governance practices. Continued compliance with these requirements may increase our legal and financial compliance costs in the future and may make some activities more time-consuming. In addition, as described elsewhere in these Risk Factors, as a public company, we may be subject to stockholder activism, which

Table of Contents

can lead to additional substantial costs, distract management, and impact the manner in which we operate our business in ways we cannot currently anticipate.

If we are unable to maintain effective internal control over financial reporting, investors may lose confidence in the accuracy of our financial reports.

As a public company, we are required to maintain internal control over financial reporting and to report any material weaknesses in such internal controls. Section 404 of the Sarbanes-Oxley Act requires that we evaluate and determine the effectiveness of our internal control over financial reporting. It also requires our independent registered public accounting firm to attest to our evaluation of our internal controls over financial reporting. Although our management has determined, and our independent registered public accounting firm has attested, that our internal control over financial reporting was effective as of December 31, 2018, we cannot assure you that we or our independent registered public accounting firm will not identify a material weakness in our internal control in the future. We are currently integrating Reverb into our operations and financial internal control processes and, pursuant to the SEC’s guidance that an assessment of a recently acquired business may be omitted from the scope of an assessment in the year of acquisition, the scope of our assessment of the effectiveness of our internal controls over financial reporting at December 31, 2019 will not include Reverb. We cannot assure you that Reverb will be effectively integrated into our operational or financial internal control processes or that that we or our independent registered public accounting firm will not identify a material weakness relating to Reverb in our internal control processes in the future.

If we have a material weakness in our internal control over financial reporting in the future, we may not detect errors on a timely basis. If we are not able to comply with the requirements of Section 404 of the Sarbanes-Oxley Act, if we have difficulty implementing and maintaining effective internal control over financial reporting at businesses that we acquire, or if we identify a material weakness in our internal control over financial reporting in the future, it could harm our operating results, cause us to fail to meet our SEC reporting obligations or Nasdaq listing requirements, adversely affect our reputation, cause our stock price to decline, or result in inaccurate financial reporting or material misstatements in our annual or interim financial statements. Further, if there are material weaknesses or failures in our ability to meet any of the requirements related to the maintenance and reporting of our internal controls, such as Section 404 of the Sarbanes-Oxley Act, investors may lose confidence in the accuracy and completeness of our financial reports and that could cause the price of our common stock to decline. We could become subject to investigations by Nasdaq, the SEC or other regulatory authorities, which could require additional management attention and which could adversely affect our business.

In addition, our internal control over financial reporting will not prevent or detect all errors and fraud. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud will be detected.

We have a significant amount of debt and may incur additional debt in the future. We may not have sufficient cash flow from our business to pay our substantial debt when due.

Our ability to pay our debt when due or to refinance our indebtedness, including the 0% Convertible Senior Notes due 2023 we issued in March 2018 and the 0.125% Convertible Senior Notes due 2026 we issued in September 2019 (together, the “Notes”), depends on our future performance, which is subject to economic, financial, competitive, and other factors beyond our control. Our business may not continue to generate cash flow from operations in the future sufficient to service our debt and make necessary capital expenditures. In addition, any required repurchase of the Notes for cash as a result of a fundamental change would lower our current cash on hand such that we would not have those funds available for us in our business. If we are unable to generate such cash flow, we may be required to adopt one or more alternatives, such as selling assets, restructuring debt or obtaining additional equity capital on terms that may be onerous or highly dilutive. Our ability to refinance our indebtedness will depend on the capital markets and our financial condition at such time. We may not be able to engage in any of these activities or engage in these activities on desirable terms, which could result in a default on our debt obligations.

In addition, we and our subsidiaries may be able to incur substantial additional debt in the future, subject to the restrictions contained in our debt instruments, some of which may be secured debt. If, for example, we incur additional debt, secure existing or future debt or recapitalize our debt, these actions may diminish our ability to make payments on our substantial debt when due.

Table of Contents

The accounting method for convertible debt securities that may be settled in cash, such as the Notes, could have a material effect on our reported financial results.

In May 2008, the Financial Accounting Standards Board (“FASB”) issued FASB Staff Position No. APB 14-1, Accounting for Convertible Debt Instruments That May Be Settled in Cash Upon Conversion (Including Partial Cash Settlement), which has subsequently been codified as Accounting Standards Codification 470-20—Debt with Conversion and Other Options, (“ASC 470-20”). Under ASC 470-20, an entity must separately account for the liability and equity components of the convertible debt instruments (such as the Notes) that may be settled entirely or partially in cash upon conversion in a manner that reflects the issuer’s economic interest cost. The effect of ASC 470-20 on the accounting for the Notes is that the equity component is required to be included in the additional paid-in capital section of stockholders’ equity on our Consolidated Balance Sheet, and the value of the equity component would be treated as original issue discount for purposes of accounting for the debt component of the Notes. As a result, we will be required to record a greater amount of non-cash interest expense in current periods presented as a result of the amortization of the discounted carrying value of the Notes to their face amount over the term of the Notes. We will report lower net income in our financial results because ASC 470-20 will require interest to include both the current period’s amortization of the debt discount and the instrument’s coupon interest, which could adversely affect our reported or future financial results, the trading price of our common stock and the trading price of the Notes.

In addition, under certain circumstances, convertible debt instruments (such as the Notes) that may be settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect of which is that the shares issuable upon conversion of the Notes are not included in the calculation of diluted earnings per share except to the extent that the conversion value of the Notes exceeds their principal amount. Under the treasury stock method, for diluted earnings per share purposes, the transaction is accounted for as if the number of shares of common stock that would be necessary to settle such excess, if we elected to settle such excess in shares, are issued. We cannot be sure that the accounting standards in the future will continue to permit the use of the treasury stock method. If we are unable to use the treasury stock method in accounting for the shares issuable upon conversion of the Notes, then our diluted earnings per share would be adversely affected.

The terms of our debt instruments may restrict our ability to pursue our business strategies.

We do not currently have any obligations outstanding under our credit facility. However, our credit facility requires us to comply with various covenants that limit our ability to take actions such as:


•	disposing of assets;


•	completing mergers or acquisitions;


•	incurring additional indebtedness;


•	encumbering our properties or assets;


•	paying dividends or making other distributions;


•	making specified investments; and


•	engaging in transactions with our affiliates.

These restrictions could limit our ability to pursue our business strategies. If we default under our credit facility and if the default is not cured or waived, the lenders could terminate their commitments to lend to us and cause any amounts outstanding to be payable immediately. Such a default could also result in cross defaults under other debt instruments. Moreover, any such default would limit our ability to obtain additional financing, which may have an adverse effect on our cash flow and liquidity.

We may need additional capital, which may not be available to us on acceptable terms or at all.

We believe that our existing cash and cash equivalents and short-term investments, together with cash generated from operations will be enough to meet our anticipated cash needs for at least the next 12 months. However, we may require additional cash resources due to changes in business conditions or other developments, such as acquisitions or investments we may decide to pursue. We may seek to borrow funds under our credit facility or sell additional equity or debt securities. The sale of additional equity or convertible debt securities could result in dilution to our existing stockholders. Any debt financing that we may secure in the future could result in additional operating and financial covenants that would limit or restrict our

Table of Contents

ability to take certain actions, such as incurring additional debt, making capital expenditures or declaring dividends. It is also possible that financing may not be available to us in amounts or on terms acceptable to us, if at all.

Risks Related to Ownership of Our Common Stock

The price of our common stock has been and will likely continue to be volatile and declines in the price of common stock could subject us to litigation.

The price of our common stock has been and is likely to continue to be volatile. For example, since January 1, 2018, our common stock’s daily closing price on Nasdaq has ranged from a low of $17.73 to a high of $72.77 through October 25, 2019. The price of our common stock may fluctuate significantly for numerous reasons, many of which are beyond our control, such as:


•	variations in our operating results and other financial and operational metrics, including the key financial and operating metrics disclosed in this Quarterly Report on Form 10-Q, as well as how those results and metrics compare to analyst and investor expectations;


•	forward-looking statements related to our financial guidance or projections, our failure to meet or exceed our financial guidance or projections or changes in our financial guidance or projections;


•	failure of analysts to initiate or maintain coverage of our company, changes in their estimates of our operating results or changes in recommendations by analysts that follow our common stock or a negative view of our financial guidance or projections and our failure to meet or exceed the estimates of such analysts;


•	announcements of new services or enhancements, strategic alliances or significant agreements or other developments by us or our competitors;


•	announcements by us or our competitors of mergers or acquisitions or rumors of such transactions involving us or our competitors;


•	the amount and timing of our operating expenses and the success of any cost-savings actions we take;


•	changes in our Board of Directors or senior management team;


•	disruptions in our marketplaces due to hardware, software or network problems, security breaches, or other issues;


•	the strength of the global economy or the economy in the jurisdictions in which we operate, currency fluctuations, and market conditions in our industry and those affecting members of our community;


•	the trading activity of our largest stockholders;


•	the number of shares of our common stock that are available for public trading;


•	litigation or other claims against us;


•	stockholder activism;


•	the performance of the equity markets in general and in our industry;


•	the operating performance of other similar companies;


•	changes in legal requirements relating to our business; and


•	any other factors discussed in this Quarterly Report on Form 10-Q.

In addition, if the market for technology stocks or the stock market in general experiences a loss of investor confidence, the price of our common stock could decline for reasons unrelated to our business, financial performance, or growth. Stock prices of many internet and technology companies have historically been highly volatile. Some companies that have experienced volatility in the trading price of their stock have been the subject of securities class action litigation. We have experienced securities class action lawsuits in the past and may experience more such litigation following future periods of volatility or declines in our stock price. Any securities litigation, could result in substantial costs and divert our management’s attention and resources, which could adversely affect our business.

Table of Contents

If analysts do not publish research about our business, or if they publish inaccurate or unfavorable research, our stock price and trading volume could decline.

The trading market for our common stock depends in part on the research and reports that analysts publish about our business. We do not have any control over these analysts. If one or more of the analysts who cover us downgrade our common stock or publish inaccurate or unfavorable research about our business, the price of our common stock would likely decline. If few analysts cover us, demand for our common stock could decrease and our common stock price and trading volume may decline. Similar results may occur if one or more of these analysts stop covering us in the future or fail to publish reports on us regularly.

Our stock repurchases may not achieve the desired objectives.

In November 2018, our Board of Directors approved a stock repurchase program authorizing us to repurchase up to $200 million of our common stock. Previously, in November 2017, our Board of Directors approved a stock repurchase program authorizing us to repurchase up to $100 million of our common stock, which we completed in the second quarter of 2018. There can be no assurance that these stock repurchases will enhance stockholder value because the market price of our common stock may decline below the levels at which we repurchased such shares. In addition, there is no guarantee that our stock repurchases in the past or in the future will be able to successfully mitigate the dilutive effect of recent and future employee stock option exercises and restricted stock vesting.

We do not intend to pay dividends on our capital stock, so any returns will be limited to increases in the value of our common stock.

We have never declared or paid any cash dividends on our capital stock. We currently anticipate that we will retain future earnings for the operation and expansion of our business and do not anticipate declaring any dividends in the foreseeable future. In addition, our ability to pay cash dividends on our capital stock is restricted by the terms of our credit facility. As a result, stockholders will not receive dividends or other distributions and may only receive a return on their investment if the trading price of our common stock increases.

Future sales and issuances of our common stock or rights to purchase common stock could result in additional dilution to our stockholders and could cause the price of our common stock to decline.

We may issue additional common stock, convertible securities, or other equity in the future, including as a result of conversion of the outstanding Notes. We also issue common stock to our employees, directors, and other service providers pursuant to our equity incentive plans. Such issuances could be dilutive to investors and could cause the price of our common stock to decline. New investors in such issuances could also receive rights senior to those of current stockholders.

Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our company more difficult, could limit attempts to make changes in our management and could depress the price of our common stock.

Provisions in our certificate of incorporation and bylaws may have the effect of delaying or preventing a change in control of our company or limiting changes in our management. Among other things, these provisions:


•	provide for a classified board of directors so that not all members of our Board of Directors are elected at one time;


•	permit our Board of Directors to establish the number of directors and fill any vacancies and newly created directorships;


•	provide that directors may only be removed for cause;


•	require super-majority voting to amend some provisions in our certificate of incorporation and bylaws;


•	authorize the issuance of “blank check” preferred stock that our Board of Directors could use to implement a stockholder rights plan;


•	eliminate the ability of our stockholders to call special meetings of stockholders;


•	prohibit stockholder action by written consent, which means all stockholder actions must be taken at a meeting of our stockholders;

Table of Contents


•	provide that our Board of Directors is expressly authorized to amend or repeal any provision of our bylaws;


•	restrict the forum for certain litigation against us to Delaware; and


•	require advance notice for nominations for election to our Board of Directors or for proposing matters that can be acted upon by stockholders at annual stockholder meetings.

These provisions may delay or prevent attempts by our stockholders to replace members of our management by making it more difficult for stockholders to replace members of our Board of Directors, which is responsible for appointing the members of our management. In addition, Section 203 of the Delaware General Corporation Law (“DGCL”) may delay or prevent a change in control of our company. Section 203 of the DGCL imposes certain restrictions on mergers, business combinations and other transactions between us and holders of 15% or more of our common stock. Anti-takeover provisions could depress the price of our common stock by acting to delay or prevent a change in control of our company.

Our certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.

Our certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for any derivative action or proceeding brought on our behalf, any action asserting a breach of fiduciary duty, any action asserting a claim against us arising pursuant to the DGCL, our certificate of incorporation or our bylaws or any action asserting a claim against us that is governed by the internal affairs doctrine. This choice of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers or other employees and may discourage these types of lawsuits. Alternatively, if a court were to find the choice of forum provision contained in our certificate of incorporation to be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving such action in other jurisdictions.

Table of Contents

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

Issuer Purchases of Equity Securities.

The table below provides information with respect to repurchases of shares of our common stock during the three months ended September 30, 2019.



Period	Total Number of Shares Purchased	Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs	Approximate Dollar Value of Shares that May Yet be Purchased under the Plans or Programs (in thousands)
July 1 - 31, 2019 (1)	74,746	$	62.06	—	$	127,500
August 1 - 31, 2019 (1)	1,641	68.14		—	127,500
September 1 - 30, 2019 (1)	2,191,278	59.32		50,721	124,702
Total	2,267,665	$	59.42	50,721	$	124,702


(1)	The total number of shares purchased includes 122,748 shares withheld to satisfy tax withholding obligations in connection with the vesting of employee restricted stock units (“RSUs”).

Item 3. Defaults Upon Senior Securities.

None.

Item 4. Mine Safety Disclosures.

Not applicable.

Item 5. Other Information.

None.

Table of Contents

Item 6. Exhibits.

Exhibit

Number

Incorporated by Reference

Filed

Herewith

Exhibit Description

Form

File No.

Exhibit

Filing Date

2.1

Agreement and Plan of Merger, dated as of July 21, 2019, by and among Etsy, Inc., Polanco Acquisition Sub, Inc., Reverb Holdings, Inc. and Fortis Advisors LLC, as the securityholders’ agent.

8-K

001-36911

2.01

7/22/2019

4.1

Indenture, dated as of September 23, 2019, by and between Etsy, Inc. and U.S. Bank National Association, as Trustee.

8-K

001-36911

4.1

9/23/2019

4.2

Form of Global Note, representing Etsy, Inc.’s 0.125% Convertible Senior Notes due 2026 (included as an exhibit to the indenture filed as Exhibit 4.1).

8-K

001-36911

4.2

9/23/2019

10.1

Waiver to Credit Agreement, dated as of September 18, 2019, between Etsy, Inc., Citibank, N.A. and the other parties thereto.

10.2

Purchase Agreement, dated September 18, 2019, by and among Etsy, Inc. and J.P. Morgan Securities LLC, Goldman Sachs & Co. LLC and Barclays Capital Inc.

8-K

001-36911

99.1

9/23/2019

10.3

Form of Confirmation for Capped Call

8-K

001-36911

99.2

9/23/2019

31.1

Certification of Principal Executive Officer Required Under Rule 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as amended

31.2

Certification of Principal Financial Officer Required Under Rule 13a-14(a) and 15d-14(a) of the Securities Exchange Act of 1934, as amended

32.1†

Certification of Chief Executive Officer Required Under Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. §1350

32.2†

Certification of Chief Financial Officer Required Under Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended, and 18 U.S.C. §1350

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Schema Linkbase Document

101.CAL

XBRL Taxonomy Calculation Linkbase Document

101.DEF

XBRL Taxonomy Definition Linkbase Document

101.LAB

XBRL Taxonomy Labels Linkbase Document

101.PRE

XBRL Taxonomy Presentation Linkbase Document’

104

Cover Page Interactive Data File - the cover page interactive data is embedded within the Inline XBRL document

† These certifications are not deemed to be filed with the SEC and are not to be incorporated by reference into any filing of Etsy, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended.

Table of Contents

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



ETSY, INC.
Date: October 31, 2019	/s/ Rachel Glaser
	Rachel Glaser Chief Financial Officer
	(Principal Financial and Accounting Officer)

Exhibit 10.1

EXECUTION VERSION

WAIVER TO CREDIT AGREEMENT

WAIVER TO CREDIT AGREEMENT, dated as of September 18, 2019 (this “Waiver”), by and among ETSY, INC., a Delaware corporation (the “Borrower”), the Lenders party hereto, and CITIBANK, N.A., as the administrative agent (the “Administrative Agent”).

W I T N E S S E T H:

WHEREAS, the Borrower, the Lenders party thereto from time to time, the Administrative Agent, the other Loan Parties party thereto from time to time and the Issuing Banks party thereto from time to time, have entered into that certain Credit Agreement, dated as of February 25, 2019 (as amended, restated, amended and restated, modified or supplemented from time to time through the date hereof, the “Credit Agreement”) (capitalized terms not otherwise defined in this Waiver have the same meanings assigned thereto in the Credit Agreement);

WHEREAS, within five Business Days of the date hereof, the Borrower intends to issue senior unsecured convertible notes in an aggregate principal amount not to exceed $700 million (the “Proposed Bond Issuance”) and intends to use a portion of the proceeds thereof to purchase capped call transactions (the “Capped Call Transactions”);

WHEREAS, after giving effect to the Proposed Bond Issuance, the Borrower will not be in compliance with the requirement set forth in Section 6.01(s)(i) of the Credit Agreement (the “Unsecured Indebtedness Covenant Ratio Requirement”); and

WHEREAS, pursuant to Section 9.02(b) of the Credit Agreement, the Borrower has requested that the Administrative Agent and the Lenders party hereto, constituting not less than the Required Lenders, agree to waive the Borrower’s compliance with the Unsecured Indebtedness Covenant Ratio Requirement in connection with the Proposed Bond Issuance.

NOW, THEREFORE, in consideration of the foregoing and for other good and valuable consideration, the receipt and sufficiency of all of which is hereby acknowledged, the parties hereto hereby agree as follows:

SECTION 1. Waiver and Consent. Each of the parties hereto agrees that, effective as of the Waiver Effective Date (as defined below), and solely in connection with the Proposed Bond Issuance, the Lenders party hereto, which together constitute the Required Lenders, hereby consent to the Proposed Bond Issuance and the Capped Call Transactions and waive the obligation of the Borrower to comply with the Unsecured Indebtedness Covenant Ratio Requirement. For the avoidance of doubt, the Capped Call Transactions shall be deemed Permitted Equity Derivatives permitted by Section 6.07(a)(iv) for all purposes under the Agreement. The Indebtedness incurred pursuant to the Proposed Bond Issuance shall constitute Junior Debt incurred pursuant to Section 6.01(s).

SECTION 2. Conditions of Effectiveness of the Waiver. This Waiver shall become effective as of the date hereof (the “Waiver Effective Date”) upon the satisfaction of the following conditions precedent:

(a) Receipt by the Administrative Agent of an executed counterpart (which may include a facsimile or other electronic transmission) of this Waiver from the Borrower and the Required Lenders; and

(b) On or prior to the date of the Proposed Bond Issuance (which shall be no more than five (5) Business Days after the date hereof), the Administrative Agent’s receipt of a certificate (in form and

211388529 v5

Exhibit 10.1

EXECUTION VERSION

substance reasonably satisfactory to the Administrative Agent) signed by a Responsible Officer of the Borrower certifying that (i) the Borrower is in compliance with Clauses (s)(ii) – (vi) of Section 6.01 of the Credit Agreement after giving effect to, and taking into consideration, the Proposed Bond Issuance, (ii) the terms of the Proposed Bond Issuance shall not impose any financial or negative covenants that are, when taken as a whole, more restrictive than those applicable to the Credit Agreement, and (iii) the Proposed Bond Issuance will constitute Junior Debt under and as defined in the Credit Agreement.

SECTION 3. Reference to and Effect on the Credit Agreement and the other Loan Documents.

(a) On and after the Waiver Effective Date, each reference in the Credit Agreement to “this Agreement,” “hereunder,” “hereof” or words of like import referring to the Credit Agreement shall mean and be a reference to the Credit Agreement, as amended by this Waiver.

(b) The Credit Agreement and each of the other Loan Documents, as specifically amended by this Waiver, are and shall continue to be in full force and effect and are hereby in all respects ratified and confirmed.

(c) The execution, delivery and effectiveness of this Waiver shall not, except as expressly provided herein, operate as a waiver of any right, power or remedy of any Lender or the Administrative Agent under any of the Loan Documents, nor constitute a waiver of any provision of any of the Loan Documents. On and after the Waiver Effective Date, this Waiver shall for all purposes constitute a Loan Document.

SECTION 4. Each Loan Party hereby certifies that the following statements will be true on the date of this Waiver:

(a) The representations and warranties of each Loan Party set forth in the Loan Documents are true and correct in all material respects (or in all respects to the extent already qualified by materiality or by Material Adverse Effect) on and as of the date of the Waiver; provided that to the extent that any representations and warranties specifically refer to an earlier date, they are true and correct in all material respects (or in all respects to the extent already qualified by materiality or by Material Adverse Effect) as of such earlier date.

(b) Immediately after giving effect to the Waiver, no Default or Event of Default has occurred and is continuing.

SECTION 5. Execution in Counterparts. This Waiver may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. Delivery by facsimile or electronic transmission of an executed counterpart of a signature page to this Waiver shall be effective as delivery of an original executed counterpart of this Waiver.

SECTION 6. Governing Law; Jurisdiction; Consent to Service of Process; Waiver of Jury Trial.

(a) Sections 9.09 and 9.10 of the Credit Agreement shall apply to this Waiver mutatis mutandis.

SECTION 7. Headings. Section headings herein are included for convenience of reference only and shall not affect the interpretation of this Waiver.

[SIGNATURE PAGES FOLLOW]

Exhibit 10.1

EXECUTION VERSION

IN WITNESS WHEREOF, the parties hereto have caused this Waiver to be executed by their respective officers thereunto duly authorized, as of the date first above written.

ETSY, INC., as Borrower

By: /s/ Rachel Glaser
Name: Rachel Glaser
Title: Chief Financial Officer

SIGNATURE PAGE TO WAIVER TO CREDIT AGREEMENT (ETSY - 2019)

WEIL:\97179813\6\35899.0599

Exhibit 10.1

EXECUTION VERSION

CITIBANK, N.A., as Administrative Agent

By: /s/ Kahlil Morse
Name: Kahlil Morse
Title: Senior Vice President I Authorized Signatory

SIGNATURE PAGE TO WAIVER TO CREDIT AGREEMENT (ETSY - 2019)

WEIL:\97179813\6\35899.0599

Exhibit 10.1

EXECUTION VERSION

CITIBANK, N.A., as a Lender

By: /s/ Kahlil Morse
Name: Kahlil Morse
Title: Senior Vice President I Authorized Signatory

SIGNATURE PAGE TO WAIVER TO CREDIT AGREEMENT (ETSY - 2019)

WEIL:\97179813\6\35899.0599

Exhibit 10.1

EXECUTION VERSION

JP MORGAN CHASE BANK, N.A., as a Lender

By: /s/ Lauren Daley
Name: Lauren Daley
Title: Authorized Officer

SIGNATURE PAGE TO WAIVER TO CREDIT AGREEMENT (ETSY – 2019)

WEIL:\97179813\6\35899.0599

Exhibit 10.1

EXECUTION VERSION

GOLDMAN SACHS BANK USA, as a Lender

By: /s/ Jamie Minieri
Name: Jamie Minieri
Title: Authorized Signatory

SIGNATURE PAGE TO WAIVER TO CREDIT AGREEMENT (ETSY – 2019)

WEIL:\97179813\6\35899.0599

EXHIBIT 31.1

CERTIFICATION

I, Josh Silverman, certify that:


1.	I have reviewed this Quarterly Report on Form 10-Q of Etsy, Inc.;


2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;


3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;


4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

/s/ Josh Silverman____________

Josh Silverman
President and Chief Executive Officer (Principal Executive Officer)

Date: October 31, 2019

EXHIBIT 31.2

CERTIFICATION

I, Rachel Glaser, certify that:


1.	I have reviewed this Quarterly Report on Form 10-Q of Etsy, Inc.;


2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;


3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;


4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

/s/ Rachel Glaser________

Rachel Glaser

Chief Financial Officer

(Principal Financial and Accounting Officer)

Date: October 31, 2019

Exhibit 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Josh Silverman, certify that the Quarterly Report of Etsy, Inc. on Form 10-Q for the quarterly period ended September 30, 2019 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in such Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of Etsy, Inc.

/s/ Josh Silverman____________

Josh Silverman

President and Chief Executive Officer (Principal Executive Officer)

Date: October 31, 2019

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Rachel Glaser, certify that the Quarterly Report of Etsy, Inc. on Form 10-Q for the quarterly period ended September 30, 2019 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in such Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of Etsy, Inc.

/s/ Rachel Glaser________

Rachel Glaser

Chief Financial Officer

(Principal Financial and Accounting Officer)

Date: October 31, 2019