UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
10
GENERAL
FORM FOR REGISTRATION OF SECURITIES
Pursuant
to Section 12(b) or (g) of the Securities Exchange Act of 1934
DIRECTVIEW
HOLDINGS, INC.
|
(Exact
name of registrant as specified in its
charter)
|
Delaware
|
20-5874633
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(State
or other jurisdiction of incorporation or organization)
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(I.R.S.
Employer Identification
No.)
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7700
West Camino Real, Suite 403, Boca Raton, FL
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33443
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(Address
of principal executive offices)
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(Zip
Code)
|
Registrant’s
telephone number, including area code:
(561)
750-9777
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|
Securities
to be registered pursuant to Section 12(b) of the Act:
|
Title
of each class
to
be so registered
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Name
of each exchange on which
each
class is to be registered
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None
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Not
applicable
|
|
|
Securities
to be registered pursuant to Section 12(g) of the Act:
|
|
common
stock, par value $0.0001 per
share
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Indicate
by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting
company:
Large
accelerated filer
|
[
]
|
Accelerated
filer
|
[ ]
|
Non-accelerated
filer
(Do
not check if smaller reporting company)
|
[
]
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Smaller
reporting company
|
[√]
|
CAUTIONARY
STATEMENTS REGARDING FORWARD-LOOKING STATEMENTS
Various
statements in this registration statement contain or may contain forward-looking
statements that are subject to known and unknown risks, uncertainties and other
factors which may cause actual results, performance or achievements to be
materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. These forward-looking
statements were based on various factors and were derived utilizing numerous
assumptions and other factors that could cause our actual results to differ
materially from those in the forward-looking statements. These factors include,
but are not limited to, our history of losses and declining sales, our ability
to raise sufficient capital to fund our operating losses, increase our net sales
to a level which funds our operating expenses, economic, political and market
conditions and fluctuations, competition, and other factors. Most of these
factors are difficult to predict accurately and are generally beyond our
control. You should consider the areas of risk described in connection with any
forward-looking statements that may be made herein. Readers are cautioned not to
place undue reliance on these forward-looking statements and readers should
carefully review this registration statement in its entirety, including the
risks described in Item 1A. Risk Factors. Except for our ongoing
obligations to disclose material information under the Federal securities laws,
we undertake no obligation to release publicly any revisions to any
forward-looking statements, to report events or to report the occurrence of
unanticipated events. These forward-looking statements speak only as of the date
of this registration statement, and you should not rely on these statements
without also considering the risks and uncertainties associated with these
statements and our business.
OTHER
PERTINENT INFORMATION
Unless
specifically set forth to the contrary, "DirectView," "we," "us," "our" and
similar terms refer to DirectView Holdings, Inc., a Delaware corporation, and
our subsidiaries DirectView Video Technologies, Inc. a Florida corporation,
(“DirectView Video”), DirectView Security Systems, Inc., a Florida corporation
(“DirectView Security”), Ralston Communication Services, Inc., a Florida
corporation (“Ralston”) and Meeting Technologies, Inc., a Delaware
corporation (“Meeting Technologies”).
INFORMATION
REQUIRED IN REGISTRATION STATEMENT
Item
1.
Business.
Through our subsidiaries our business
operates within two divisions - video conferencing and security. Our
video conferencing division is a full-service provider of teleconferencing
services to businesses and organizations and our security systems division
provides surveillance systems, digital video recording and services. Our video
conferencing services enable our clients to cost-effectively conduct remote
meetings by linking participants in geographically dispersed locations. Security
systems provide onsite and remote video and audio surveillance to
businesses and organizations.
Video conferencing
services
We are a full-service provider of video
conferencing technologies and services. We provide multipoint video
conferencing, network integration services, custom room design, staffing,
document conferencing and IP/webconferencing services to businesses and
organizations in the United States and in fiscal 2008, we focus to provide this
around the world
.
We believe that
our video conferencing services enable our clients to cost-effectively,
instantaneously conduct remote meetings by linking participants in
geographically dispersed locations. Our mission is to provide
customized video conferencing solutions and services to businesses and
organizations. From design to installation, we strive to deliver
products and services that are simple to understand, easy to implement and even
easier to use.
Our
products and services include the:
• sale
of conferencing services based upon usage,
• sale
and installation of video equipment, and
• sale
of maintenance agreements.
Video
conferencing as a medium for business communications has provided opportunities
to streamline complex business processes and to conduct transactions more
efficiently. As a result, sophisticated audio or video-enabled interactive
communications have become increasingly necessary as companies seek to
become more efficient and effective. We seek to employ the technical knowledge
of our management team to provide our clients with solutions for a wide range of
applications suitable for a variety of industries. We have installation and
integration experience with expertise in one-on-one or large, multi-sided group
meetings, and we currently have installations ranging from very simple
configurations to highly customized rooms with multiple cameras, document
presentation stands, recording devices, scanners, and printers.
Initially
we provide consultation to address and evaluate the project requirements and to
offer expert advice on technology solution for our customer’s specific
application. We assess the customer’s needs, desires and existing
communications equipment, as well as cost-justification and return-on-investment
analysis for system installations. Our products and services include
multipoint video conferencing, network integration services, custom room design,
staffing, document conferencing and IP/web conferencing services.
A
multipoint video conference is a video conference involving more than two
sites. As a participant speaks, video is switched at all sites to
broadcast the person speaking by a device called a multi-control unit. This
switching unit is sound activated and can distinguish between short ambient
sounds and long sustained sounds. It can also be set up in a
“Hollywood Squares” type of look where all participants see each
other. The call can also be set in a “chairperson mode” in which all
sites see only the person heading the call. We offer multipoint
bridge services to tie all of the locations, and we control this multipoint
bridge. We outsource the remote access services which are
incorporated into these multipoint video conferences to a variety of third party
providers. We have no fixed agreements with such third party providers.
Our base standard price
is from $125 to $150 per hour per location which includes all costs related to
these services. Where the client requests, we can staff a client
assignment with one of our employees to manage all of the client’s video
conferencing needs. The cost of this technical support varies from
assignment to assignment.
We offer
a wide variety of network integration services to support our clients’ planning,
design, and implementation efforts in deploying new network technologies such as
Internet protocol (IP), integrated services digital network (ISDN), a T-1 data
transfer system or working with their existing network
infrastructure. Our network integration services are designed to be
comprehensive to ensure that all unique collaboration needs are
met. Our services can include a full menu of services from initial
order coordination with outside contractors or providers to liaison with local
phone companies, installation, training, or can be customized for a particular
job. Whether starting from scratch or working with an existing environment we
can also provide all aspects of design and installation for video conferencing
rooms, including room layout, furniture, built in wall monitors, custom audio
and video as well as document collaboration such as T120 data conferencing and
document camera and presentation stands. We will also design computer
integration. Costs for these custom installations may vary based upon
the layout and complexity of the job.
We also
offer our clients document conferencing and IP/Web conferencing services.
Document conferencing affords the ability to bring people together to discuss,
review and collaborate as a group, and to make on-line, real-time decisions
regardless of the locations of the participants. IP/web conferencing
services provides the client with a reliable and affordable way to share
software applications, PowerPoint presentations, or anything running on a
personal computer with others in online meetings. With these systems,
meeting participants can view with clarity what is displayed on a
desktop. We utilize third party software and applications such as
Polycom and Sony to provide these services to our clients.
When a
video conferencing system is functional, we also provide training to all levels
of the customer's organization, including executives, managers, management
information systems and data processing administrators, technical staff and end
users. The training includes instruction in system operation, as well
as the planning and administration of meetings. The training can last
anywhere from one hour to two days, depending upon the level of training that
the client requests or requires. All training costs are built into
each sale where training is required.
We are
also a reseller of video conferencing products, including integrated video
conferencing systems, video presentation products, flat screen monitors, iPower
collaboration tools, Polycom view stations. We sell products from a
variety of top manufacturers including Sony, Elggen, Fujitsu, Hitachi, JVC, NEC,
Panasonic, Phillips, Pioneer, Samsung and ViewSonic.
Security
services
We are also a provider of the latest
technologies in surveillance systems, digital video recording and
services. The systems provide onsite and remote video and audio
surveillance.
We offer several service options to
protect and maintain each company's security investment which includes a
customized security system. We assess each client’s security needs and
challenges through an on-site survey, which is performed by specially trained
technicians, consists of a video-taped analysis and in-depth interviews to
determine each client's security needs. We also make recommendations for
initiating or improving each client’s systems as well as, providing a plan for
growth. We offer a complete line of non-proprietary products
including digital video recorders, access control, ID badging, communications
and integration of all of the foregoing. We are able to provide a
plan for a simple addition or a major migration to a new platform. We provide
the highest quality installations, from mobilization to final testing,
certification and training.
Suppliers
We are dependent on third parties for
the supply and manufacturing of our subassemblies, components and electronic
parts, including standard and custom-designed components. We generally do not
maintain supply agreements with such third parties but instead purchase
components and electronic parts pursuant to purchase orders in the ordinary
course of business. We are dependent on the ability of our third-party
manufacturers and suppliers to meet our design, performance and quality
specifications.
Marketing
and Distribution
Our video
conferencing products and services are marketed and sold to the commercial,
government, medical and educational sectors through a direct sales force and
through referrals. We currently have three employees in our direct sales
force. A majority of our sales comes from word of mouth and
referrals.
Sales of
video conferencing products to resellers are made on terms with respect to
pricing, payment and returns that are consistent with those offered to end user
customers. No price protection or similar arrangement is offered, nor are the
obligations as to payment contingent on the resale of the equipment purchased by
the reseller. There are no special rights to return equipment granted to
resellers, nor are we obligated to repurchase reseller inventory.
We
provide our video conferencing sales force with ongoing training to ensure that
it has the necessary expertise to effectively market and promote our business
and solutions. In conjunction with manufacturer-sponsored programs, we provide
existing and prospective customers with sales, advertising and promotional
materials. We maintain up-to-date systems for demonstration purposes in all of
our sales offices and demonstration facilities. Our technical and training
personnel periodically attend installation and service training sessions offered
by video communications manufacturers to enhance their knowledge and expertise
in the installation and maintenance of the systems.
Our
security systems division focuses a majority of its sales and marketing efforts
in any industry
and
companies where there is space/room to be monitored by our surveillance camera
systems.
Our
marketing efforts are done through direct sales force, referrals and our
website
.
Competition
The
market for video conferencing products and services is extremely competitive.
Competitive factors include pricing, our reputation and ease of
use. Our primary competitors include manufacturers and resellers of
video communications equipment, some are larger, have longer operating histories
and have greater financial resources and industry recognition than us. The
competitors would include local Bell Companies, Polycom and
Tandberg.
The security industry is highly
competitive. We compete on a local and regional level with a small number of
major firms and many smaller companies in the installed surveillance system
space, and nationally in the direct to dealer space. We compete primarily on the
quality of our service and the design and reliability of our products. Some of
our competitors have greater name recognition and financial resources than us.
We may also face competition from potential new entrants into the security
industry or increased competition from existing competitors that may attempt to
develop the ability to offer the full range of services that we offer. We
believe that competition is based primarily on the ability to deliver solutions
that meet a client’s requirements and, to a lesser extent, on price. Our
competitors in the installed system space include Vector Security, American
Sentry Guard, GVI Security Solutions, Inc., ADT Security Services, Ltd. (a
division of Tyco International) and Sonitrol, Inc. There can be no assurance
that we will be able to compete successfully in the future against existing or
potential competitors who are larger or better capitalized.
Since the
barriers to entry in the market are relatively low and the potential market is
large, we expect continued growth in existing competitors and the entrance of
new competitors in the future. Most of our current and potential
competitors have significantly longer operating histories and significantly
greater managerial, financial, marketing, technical and other competitive
resources, as well as greater name recognition, than we do. As a
result, these companies may be able to adapt more quickly to new or emerging
technologies and changes in customer requirements and may be able to devote
greater resources to the promotion and sale of their competing products and
services. There are no assurances we will ever effectively compete in
our target markets.
Employees
We currently have four employees, all
of whom are full-time. None of our employees are covered by a collective
bargaining agreement, nor are they represented by a labor union. We have not
experienced any work stoppages, and we consider relations with our employees to
be good.
History
of our company
We were
incorporated under the laws of the State of Delaware on October 6, 2006. In
October 2006 we also acquired Ralston Communications and Meeting Technologies
from DirectView, Inc., a Nevada corporation of which our executive officers and
directors were officers and directors immediately prior to such acquisition, in
exchange for the assumption by us of these subsidiaries working capital
deficiencies and any and all trade credit and other
liabilities. Immediately prior to this transaction, in conjunction
with the acquisition by DirectView, Inc. of all of the stock of another entity
which resulted in a change of control of DirectView, Inc., our executive
officers and directors resigned their positions with DirectView,
Inc. Both Ralston Communications and Meeting Technologies had
historically provided the video conferencing services we continue to
provide. Thereafter, in February 2007 we formed DirectView Security
and in July 2007 we formed DirectView Video.
Item
1A. Risk
Factors.
An
investment in our common stock involves a significant degree of risk. You should
not invest in our common stock unless you can afford to lose your entire
investment. You should consider carefully the following risk factors and other
information in this registration statement before deciding to invest in our
common stock.
Risks
Related to Our Business
WE
HAVE AN ACCUMULATED DEFICIT AND WE ANTICIPATE CONTINUING LOSSES THAT WILL RESULT
IN SIGNIFICANT LIQUIDITY AND CASH FLOW PROBLEMS AND WE MAY BE FORCED TO CEASE
OPERATIONS.
We have
incurred losses since our inception, and have an accumulated deficit of
approximately $11.9 million as of March 31, 2009. Our operations have been
financed primarily through the issuance of equity and debt of our former parent
company. For the year ended December 31, 2008, cash used in operations was
$138,515 and for the three months ended March 31, 2009 we used cash in
operations of $30,767. Our net sales have declined approximately 61%
for the three months ended March 31, 2009 from the comparable period in 2008,
our gross profit margins for the three months ended March 31, 2009 have declined
to approximately 19% from approximately 66% for the year ended December 31, 2008
and approximately 64% for the three months ended March 31, 2008 and our
operating expenses have decreased approximately 27% for the three months ended
March 31, 2009 from the comparable period in 2008. At March 31, 2009 we
had cash on hand of $17,860. We are constantly evaluating our cash
needs and our burn rate, in order to make appropriate adjustments in operating
expenses. We anticipate that our cash used in operations will increase as a
result of becoming a public company as a result of increased professional fees.
Our continued existence is dependent upon, among other things, our ability to
raise capital and to market and sell our products and services successfully.
While we are attempting to increase sales, growth has not been significant
enough to support daily operations, there is no assurance that we will continue
as a going concern. If we are unable to continue as a going concern
and were forced to cease operations, it is likely that our stockholders would
lose their entire investment in our company.
OUR
AUDITORS HAVE EXPRESSED DOUBTS ABOUT OUR ABILITY TO CONTINUE AS A GOING CONCERN.
IF WE WERE FORCED TO CEASE OUR BUSINESS AND OPERATIONS, YOU WOULD LOSE YOUR
INVESTMENT IN OUR COMPANY.
Our
revenues are not sufficient to enable us to meet our operating expenses and
otherwise implement our business plan. At December 31, 2008, the report of our
independent registered public accounting firm on our financial statements for
the year ended December 31, 2008 contains an explanatory paragraph raising doubt
as to our ability to continue as a going concern as a result of our losses from
operations, stockholders’ deficit and negative working capital. Our consolidated
financial statements, which appear elsewhere in this registration statement, are
prepared assuming we will continue as a going concern. The financial
statements do not include any adjustments to reflect future adverse effects on
the recoverability and classification of assets or amounts and classification of
liabilities that may result if we are not successful.
WE
ARE PAST DUE IN THE PAYMENT OF PAYROLL TAXES.
At March 31, 2009 we had $33,842 of
accrued but unpaid payroll taxes due the federal government and since that date
through June 30, 2009 unpaid payroll taxes due is approximately
$33,300. We do not have the funds necessary to satisfy this
obligation. If we are unable to raise the funds necessary, it is
possible that we will be subject to significant additional fines and penalties,
Mr. Ralston, our CEO, could be personally subject to a 100% penalty on the
amount of unpaid taxes and the government could file liens against our company
and our bank accounts until such time as the amounts have been
paid.
WE
WILL NEED ADDITIONAL FINANCING WHICH WE MAY NOT BE ABLE TO OBTAIN ON ACCEPTABLE
TERMS IF AT ALL. DUE TO THE SIZE OF OUR COMPANY AND THE LACK OF A
PUBLIC MARKET FOR OUR COMMON STOCK IT IS LIKELY THAT THE TERMS OF ANY FINANCING
WE MAY BE ABLE TO SECURE WILL BE DETRIMENTAL TO OUR CURRENT
STOCKHOLDERS.
Our
current operations are not sufficient to fund our operating expenses and we will
need to raise additional working capital to continue our current business and to
provide funds for marketing to support our efforts to increase our
revenues. Generally, small businesses such as ours which lack a
public market for their securities, face significant difficulties in their
efforts to raise equity capital. While to date we have relied upon
the relationships of our executive officers in our capital raising efforts,
there are no assurances that we will be successful utilizing these existing
sources. In such an event, we could be required to engage a
broker-dealer to assist us in our capital raising efforts. Even if we
are successful in finding a broker-dealer willing to assist us in raising
capital, there are no assurances that the terms of financings offered by a
broker-dealer will be as favorable as those we have offered our investors to
date. While we do not have any commitments to provide additional
capital, if we are able to raise capital, the structure of that capital raise
could impact our company and our stockholders in a variety of
ways. If we raise additional capital through the issuance of debt,
this will result in interest expense. If we raise additional funds
through the issuance of equity or convertible debt securities, the percentage
ownership of our company held by existing stockholders will be reduced and those
stockholders may experience significant dilution. In addition, new
securities may contain certain rights, preferences or privileges that are senior
to those of our common stock. We cannot assure you that we will be
able to raise the working capital as needed in the future on terms acceptable to
us, if at all. If we do not raise funds as needed, we may not be able
to continue our operations and it is likely that you would lose your entire
investment in our company.
BECAUSE
WE SELL CAPITAL EQUIPMENT, OUR BUSINESS IS SUBJECT TO OUR CUSTOMERS’ CAPITAL
BUDGET AND WE MAY SUFFER DELAYS OR CANCELLATIONS OF ORDERS. THE
CURRENT DOWNTURN IN THE U.S. ECONOMY MAY ADVERSELY IMPACT NET SALES IN FUTURE
PERIODS.
Customers for our products are
companies that require teleconferencing equipment. These companies
may purchase our equipment as part of their capital budget. As a
result, we are dependent upon receiving orders from companies that are either
expanding their business, commencing a new business, upgrading their capital
equipment or otherwise require capital equipment. Our business is
therefore dependent upon both the economic health of our customers’ financial
condition and our ability to offer products that meet their requirements based
on potential cost savings in using teleconferencing equipment in contrast to
existing equipment or equipment offered by others. The current downturn in
the
U.S.
economy is likely to continue to negatively affect discretionary
consumer purchases of our products, including our services, and thus impact our
results of operations and continued growth. It is difficult to predict how
long the current economic, capital and credit market conditions will continue
and what long-term impact, if any, they will have on our business. In the
short-term, however, these conditions have negatively affected our results of
operations.
We
purchase equipment from a limited number of third-party suppliers. If we fail to
develop or maintain our relationships with these or our other suppliers, we may
be unable to obtain equipment or our products may be available at a higher cost
or after a long delay, and we could be prevented from delivering our products to
our customers in the required quantities and at prices that are profitable.
Problems of this kind could cause us to experience order cancellations and loss
of market share. The failure of a supplier to supply components that meet our
quality, quantity and cost requirements in a timely manner could impair our
ability to deliver our products or increase our costs, particularly if we are
unable to obtain these components from alternative sources on a timely basis or
on commercially reasonable terms. As a result, such equipment is not readily
available from multiple vendors and would be difficult to repair or
replace.
Risks
Related to Our Stock
PROVISIONS
OF OUR CERTIFICATE OF INCORPORATION AND BYLAWS MAY DELAY OR PREVENT A TAKE-OVER
WHICH MAY NOT BE IN THE BEST INTERESTS OF OUR STOCKHOLDERS.
Provisions
of our certificate of incorporation and bylaws may be deemed to have
anti-takeover effects, which include when and by whom special meetings of our
stockholders may be called, and may delay, defer or prevent a takeover attempt.
In addition, certain provisions of Delaware law also may be deemed to have
certain anti-takeover effects which include that control of shares acquired in
excess of certain specified thresholds will not possess any voting rights unless
these voting rights are approved by a majority of a corporation's disinterested
stockholders.
In
addition, our articles of incorporation authorize the issuance of up to
5,000,000 shares of preferred stock with such rights and preferences as
may be determined from time to time by our board of directors. Our board of
directors may, without stockholder approval, issue additional classes of
preferred stock with dividends, liquidation, conversion, voting or other rights
that could adversely affect the voting power or other rights of the holders of
our common stock.
WE
HAVE NOT VOLUNTARILY IMPLEMENTED VARIOUS CORPORATE GOVERNANCE MEASURES, IN THE
ABSENCE OF WHICH, STOCKHOLDERS MAY HAVE MORE LIMITED PROTECTIONS AGAINST
INTERESTED DIRECTOR TRANSACTIONS, CONFLICTS OF INTEREST AND SIMILAR
MATTERS.
Recent
Federal legislation, including the Sarbanes-Oxley Act of 2002, has resulted in
the adoption of various corporate governance measures designed to promote the
integrity of the corporate management and the securities markets. Some of these
measures have been adopted in response to legal requirements. Others have been
adopted by companies in response to the requirements of national securities
exchanges, such as the NYSE or the NASDAQ Stock Market, on which their
securities are listed. Among the corporate governance measures that are required
under the rules of national securities exchanges are those that address board of
directors' independence, audit committee oversight, and the adoption of a code
of ethics. While we have adopted certain corporate governance
measures such as a Code of Ethics , we presently do not have any independent
directors. It is possible that if we were to have independent
directors on our board, stockholders would benefit from somewhat greater
assurances that internal corporate decisions were being made by disinterested
directors and that policies had been implemented to define responsible
conduct. For example, in the absence of audit, nominating and
compensation committees comprised of at least a majority of independent
directors, decisions concerning matters such as compensation packages to our
senior officers and recommendations for director nominees may be made by our
directors who have an interest in the outcome of the matters being
decided. Prospective investors should bear in mind our current lack
of corporate governance measures and independent directors in formulating their
investment decisions.
WE
MAY BE EXPOSED TO POTENTIAL RISKS RELATING TO OUR INTERNAL CONTROLS OVER
FINANCIAL REPORTING AND OUR ABILITY TO HAVE THOSE CONTROLS ATTESTED TO BY OUR
INDEPENDENT AUDITORS.
As
directed by Section 404 of the Sarbanes-Oxley Act of 2002, the Securities and
Exchange Commission adopted rules requiring small business issuers, such as our
company, to include a report of management on the company's internal controls
over financial reporting in their annual reports for fiscal years ending on or
after December 15, 2007. We will be required to include the
management report in the annual report for the year ended December 31,
2009. In addition, for our fiscal year ending December 31, 2009 the
independent registered public accounting firm auditing our financial statements
must also attest to and report on management's assessment of the effectiveness
of our internal controls over financial reporting as well as the operating
effectiveness of our internal controls. In the event we are unable to
receive a positive attestation from our independent auditors with respect to our
internal controls, investors and others may lose confidence in the reliability
of our financial statements and our ability to obtain financing as needed could
suffer.
BECAUSE
THERE IS NO ACTIVE PUBLIC MARKET FOR OUR COMMON STOCK, YOU MAY FIND IT EXTREMELY
DIFFICULT OR IMPOSSIBLE TO RESELL OUR SHARES. EVEN IF A PUBLIC MARKET IS
ESTABLISHED, WE CANNOT GUARANTEE YOU THAT THERE WILL EVER BE ANY LIQUIDITY IN
OUR COMMON STOCK.
Although
our common stock is quoted in the over the counter market on the Pink OTC
Markets, Inc. (formerly, the Pink Sheets), there is currently no active public
market for the shares of our common stock. While we intend to seek a broker
dealer who will file an application with the OTC Bulletin Board and make a
market in our securities, there is no assurance that a broker dealer will be
interested in making a market in our stock or that an active market in our stock
will ever develop. If our common stock is not traded on the OTC Bulletin Board
or if a public market for our common stock does not develop, investors may not
be able to re-sell the shares of our common stock that they have purchased and
may lose all of their investment. In addition, even if a
quotation
is
obtained, the OTC Bulletin Board and similar quotation services
are often characterized by low trading volumes, and price volatility, which may
make it difficult for an investor to sell our common stock on acceptable terms.
In addition, all the shares of common stock have not been registered under the
Securities Act of 1933 or under the securities laws of any state or other
jurisdiction. As a result, such securities can be transferred without
registration under the Securities Act of 1933 or, if applicable, the securities
laws of any state or other jurisdiction only if such registration is not then
required because of an applicable exemption there from. Compliance
with the criteria for securing exemptions under the Securities Act of 1933 and
the securities laws of various states is extremely
complex. Accordingly, an investment in our company is suitable only
for persons who have no need for liquidity in the investment, and can afford to
hold unregistered securities for an indefinite period of time.
IF
AN ACTIVE PUBLIC MARKET FOR OUR COMMON STOCK EVER DEVELOPS, TRADING WILL BE
LIMITED UNDER THE SEC'S PENNY STOCK REGULATIONS, WHICH WILL ADVERSELY AFFECT THE
LIQUIDITY OF OUR COMMON STOCK
In the
event we are able to obtain a quotation of our common stock on the OTC Bulletin
Board, given the relative small size of our company it is likely that the
trading price of our common stock will be less than $5.00 per
share. In that event, our common stock would be considered a "penny
stock," and trading in our common stock would be subject to the requirements of
Rule 15g-9 under the Securities Exchange Act of 1934. Under this
rule, broker/dealers who recommend low-priced securities to persons other than
established customers and accredited investors must satisfy special sales
practice requirements. Generally, the broker/dealer must make an
individualized written suitability determination for the purchaser and receive
the purchaser's written consent prior to the transaction.
SEC
regulations also require additional disclosure in connection with any trades
involving a "penny stock," including the delivery, prior to any penny stock
transaction, of a disclosure schedule explaining the penny stock market and its
associated risks. These requirements severely limit the liquidity of
securities in the secondary market because few broker or dealers are likely to
undertake these compliance activities. In addition to the
applicability of the penny stock rules, other risks associated with trading in
penny stocks could also be price fluctuations and the lack of a liquid
market. An active and liquid market in our common stock may never
develop due to these factors.
Item
2.
Financial Information.
Selected
Financial Data
This information is not required to be
provided by a smaller reporting company.
Management’s
Discussion and Analysis of Financial Condition and Results Of
Operations
Overview
Our
operations are conducted within two divisions:
|
∙
|
Our
video conferencing divisions which is a full-service provider of
teleconferencing products and services to businesses and organizations,
and
|
|
∙
|
Our
security division which provides surveillance systems, digital video
recording and services to businesses and organizations
.
|
Our video
conferencing products and services enable our clients to cost-effectively
conduct remote meetings by linking participants in geographically dispersed
locations. Our primary focus is to provide high value-added conferencing
products and services to organizations such as commercial, government, medical
and educational sectors. We generate revenue through the sale of conferencing
services based upon usage, the sale and installation of video equipment and the
sale of maintenance agreements.
We are
also a provider of the latest technologies in surveillance systems, digital
video recording and services. The systems provide onsite and remote
video and audio surveillance. We generate revenue through the sale and
installation of surveillance systems and the sale of maintenance
agreements.
Our
company was formed in October 2006. Immediately thereafter we
acquired Ralston Communication Services and Meeting Technologies from
DirectView, Inc., a Nevada corporation of which Mr. and Mrs. Ralston were
officers and directors immediately prior to such acquisition, in exchange for
the assumption by us of these subsidiaries working capital deficiencies and any
and all trade credit and other liabilities. Both of these entities
had historically provided the video conferencing services we continue to
provide. Thereafter, in February 2007 we formed DirectView Security
Systems, Inc. and in July 2007 we formed DirectView Video. Directview
Security began offering services and products immediately from
inception.
As described elsewhere in this
registration statement, our net sales are not sufficient to fund our operating
expenses. We have relied upon funds from the issuance of notes, the
sale of common stock and advances from our executive officers to provide working
capital to our company. These funds, however, are not sufficient to
pay all of our expenses nor to provide the additional capital we believe is
necessary to permit us to market our company in an effort to increase our
sales. We are always looking for opportunities with new dealers, and
plan to evaluate the market for our products throughout 2009 to determine
whether we should hire additional employees in our sales force. We seek to
establish brand identity for our company, communicate our brand and its values
to investors and customers, build a relationship and reinforce existing
relationships and further trigger recognition through telemarketing and hiring
additional sales people to our sales staff. We believe that these strategies
will provide an avenue for us to increase consumer usage of our technology,
increase demand for our products and generate revenues. No assurance can be
provided that we will successfully implement our strategy. We are subject to
significant business risks and may need to raise additional capital in order to
realize and effectuate the above strategy.
We
will need to raise approximately $350,000 in additional capital to fund our
operating expenses, pay our obligations as they become due and to market our
company. As a privately held company, our experience has demonstrated
that our ability to raise capital is generally limited. Following the
effectiveness of this registration statement, we will become subject to the
reporting obligations of the Securities Exchange Act of 1934 which will require
us to file quarterly and annual reports, among other filings, with the
Securities and Exchange Commission, and we hope to obtain a quotation of our
common stock on the OTC Bulletin Board. We believe that both of
these actions will increase our opportunities to raise the necessary capital to
continue our business in that there will be public information available on our
company and our financial condition and a trading market for our common
stock. There are no assurances, however, that our assumption is
correct. We may not be successful in obtaining the quotation of our
common stock on the OTC Bulletin Board and even if we are successful there are
no assurances a meaningful market for our common stock will
develop. The uncertainty in the capital markets, the small size of
our company and the low barriers to entry in our market make our company less
attractive to prospective investors and we may never be successful in raising
the needed capital. In addition, our operating expense will increase
in future periods because we will incur higher professional fees to comply with
the reporting requirements of the Securities Exchange Act of 1934. If
we are unable to raise the necessary capital, we will not be able to expand
our business and our ability to continue as a going concern will be in
jeopardy.
Critical
Accounting Policies and Estimates
Our
financial statements and accompanying notes are prepared in accordance with
generally accepted accounting principles in the United States. Preparing
financial statements requires management to make estimates and assumptions that
affect the reported amounts of assets, liabilities, revenue and expenses. These
estimates and assumptions are affected by management's applications of
accounting policies. Critical accounting policies for our company include
revenue recognition and accounting for stock based compensation.
Revenue Recognition
- We
follow the guidance of the Securities and Exchange Commission's Staff Accounting
Bulletin 104 for revenue recognition. In general, we record revenue when
persuasive evidence of an arrangement exists, services have been rendered or
product delivery has occurred, the sales price to the customer is fixed or
determinable, and collectibility is reasonably assured. When a customer order
contains multiple items such as hardware, software, and services which are
delivered at varying times, we determine whether the delivered items can be
considered separate units of accounting as prescribed under Emerging Issues Task
Force ("EITF") Issue No. 00-21, "Revenue Arrangements with Multiple
Deliverables" ("EITF 00-21"). EITF 00-21 states that delivered items should be
considered separate units of accounting if delivered items have value to the
customer on a standalone basis, there is objective and reliable evidence of the
fair value of undelivered items, and if delivery of undelivered items is
probable and substantially in our control. The following policies reflect
specific criteria for our various revenues streams:
|
∙
|
Revenue
is recognized upon completion of conferencing services. We generally do
not charge up-front fees and bill our customers based on
usage.
|
|
∙
|
Revenue
for video equipment sales is recognized upon delivery and
installation.
|
|
∙
|
Revenue
from periodic maintenance agreements is generally recognized ratably over
the respective maintenance periods provided no significant obligations
remain and collectibility of the related receivable is
probable.
|
Stock based
compensation.
Effective January 1, 2006, we adopted the
provisions of SFAS No. 123(R), "Share-Based Payment," under the modified
prospective method. SFAS No. 123(R) eliminates accounting for share-based
compensation transactions using the intrinsic value method prescribed under APB
Opinion No. 25, "Accounting for Stock Issued to Employees," and requires instead
that such transactions be accounted for using a fair-value-based method. Under
the modified prospective method, we are required to recognize compensation cost
for share-based payments to employees based on their grant-date fair value from
the beginning of the fiscal period in which the recognition provisions are first
applied. For periods prior to adoption, the financial statements are unchanged,
and the pro forma disclosures previously required by SFAS No. 123, as amended by
SFAS No. 148, will continue to be required under SFAS No. 123(R) to the extent
those amounts differ from those in the Statement of Operations.
Use of Estimates
The preparation of these financial
statements requires us to make estimates and assumptions that affect the
reported amounts of assets and liabilities and the disclosure of contingent
assets and liabilities at the date of the financial statements as well as the
reported net sales and expenses during the reporting periods. On an ongoing
basis, we evaluate our estimates and assumptions. We base our estimates on
historical experience and on various other factors that we believe are
reasonable under the circumstances, the results of which form the basis for
making judgments about the carrying value of assets and liabilities that are not
readily apparent from other sources. Actual results may differ from these
estimates under different assumptions or conditions.
Account receivable
We have a policy of reserving for
uncollectible accounts based on its best estimate of the amount of probable
credit losses in its existing accounts receivable. We periodically
review our accounts receivable to determine whether an allowance is necessary
based on an analysis of past due accounts and other factors that may indicate
that the realization of an account may be in doubt. Account balances
deemed to be uncollectible are charged to the allowance after all means of
collection have been exhausted and the potential for recovery is considered
remote.
Inventories
Inventories, consisting of finished
goods related to our products are stated at the lower of cost or market
utilizing the first-in, first-out method.
Property and equipment
Property and equipment are carried at
cost. The cost of repairs and maintenance is expensed as incurred; major
replacements and improvements are capitalized. When assets are
retired or disposed of, the cost and accumulated depreciation are removed from
the accounts, and any resulting gains or losses are included in income in the
year of disposition. In accordance with SFAS No. 144, "Accounting for
the Impairment or Disposal of Long-Lived Assets", the Company examines the
possibility of decreases in the value of fixed assets when events or changes in
circumstances reflect the fact that their recorded value may not be recoverable.
Depreciation is calculated on a straight-line basis over the estimated useful
life of the assets.
Income taxes
Income taxes are accounted for under
SFAS No. 109, “Accounting for Income Taxes,” which is an asset and liability
approach that requires the recognition of deferred tax assets and liabilities
for the expected future tax consequences of events that have been recognized in
our financial statements or tax returns. The charge for taxation is based on the
results for the year as adjusted for items, which are non-assessable or
disallowed. It is calculated using tax rates that have been enacted or
substantively enacted by the balance sheet date.
Deferred tax is accounted for using the
balance sheet liability method in respect of temporary differences arising from
differences between the carrying amount of assets and liabilities in the
financial statements and the corresponding tax basis used in the computation of
assessable tax profit. In principle, deferred tax liabilities are
recognized for all taxable temporary differences, and deferred tax assets are
recognized to the extent that it is probably that taxable profit will be
available against which deductible temporary differences can be
utilized.
Deferred tax is calculated using tax
rates that are expected to apply to the period when the asset is realized or the
liability is settled. Deferred tax is charged or credited in the income
statement, except when it is related to items credited or charged directly to
equity, in which case the deferred tax is also dealt with in
equity.
Deferred tax assets and liabilities are
offset when they related to income taxes levied by the same taxation authority
and we intend to settle our current tax assets and liabilities on a net
basis.
We adopted FASB Interpretation 48,
“Accounting for Uncertainty in Income Taxes”, as of January 1, 2007. A tax
position is recognized as a benefit only if it is “more likely than not” that
the tax position would be sustained in a tax examination, with a tax examination
being presumed to occur. The amount recognized is the largest amount of tax
benefit that is greater than 50% likely of being realized on examination. For
tax positions not meeting the “more likely than not” test, no tax benefit
is recorded. The adoption had no affect on our financial
statements.
Recent
accounting pronouncements
On January 1, 2008, we adopted the
provisions of SFAS No. 157, "Fair Value Measurements". SFAS 157 defines fair
value as used in numerous accounting pronouncements, establishes a framework for
measuring fair value and expands disclosure of fair value measurements. In
February 2008, the Financial Accounting Standards Board ("FASB") issued FASB
Staff Position, "FSP FAS 157-2- Effective Date of FASB Statement No. 157" ,
which delays the effective date of SFAS 157 for one year for certain
nonfinancial assets and nonfinancial liabilities, except those that are
recognized or disclosed at fair value in the financial statements on a recurring
basis (at least annually). Excluded from the scope of SFAS 157 are certain
leasing transactions accounted for under SFAS No. 13, "Accounting for Leases."
The exclusion does not apply to fair value measurements of assets and
liabilities recorded as a result of a lease transaction but measured pursuant to
other pronouncements within the scope of SFAS 157. We do not expect that the
adoption of the provisions of FSP 157-2 will have a material impact on our
financial position, cash flows or results of operations.
In March 2008, the FASB issued SFAS No.
161, Disclosures about Derivative Instruments and Hedging Activities. This
statement requires companies to provide enhanced disclosures about (a) how and
why they use derivative instruments, (b) how derivative instruments and related
hedged items are accounted for under Statement 133 and its related
interpretations, and (c) how derivative instruments and related hedged items
affect a company's financial position, financial performance, and cash flows.
SFAS 161 is effective for financial statements issued for fiscal years and
interim periods beginning after November 15, 2008. We will adopt the new
disclosure requirements on or before the required effective date and thus will
provide additional disclosures in our financial statements when
adopted.
In April 2008, FASB Staff Position No.
142-3, Determination of the Useful Life of Intangible Assets was issued. This
standard amends the factors that should be considered in developing renewal or
extension assumptions used to determine the useful life of a recognized
intangible asset under FASB Statement No. 142, Goodwill and Other Intangible
Assets. FSP 142-3 is effective for financial statements issued for fiscal years
beginning after December 15, 2008, and interim periods within those fiscal
years. Early adoption is prohibited. We do not expect that the adoption of this
provision will have a material impact on our financial position, cash flows or
results of operations.
In May 2008, the FASB issued
FAS No. 162, The Hierarchy of Generally Accepted Accounting
Principles” which identifies the sources of accounting principles and the
framework for selecting the principles to be used in the preparation of
financial statements in conformity with generally accepted accounting
principles (GAAP) in the United States (the GAAP hierarchy). This statement is
effective 60 days following the SEC’s approval of the Public Company
Accounting Oversight Board amendments to AU Section 411, “The Meaning
of
Present Fairly
in Conformity With Generally Accepted Accounting Principles”. We do not expect
that the adoption of this pronouncement will have a significant impact on our
financial condition, results of operations and cash flows.
In May 2008, the FASB issued SFAS No.
163, “Accounting for Financial Guarantee Insurance Contracts-and interpretation
of FASB Statement No. 60”. SFAS No. 163 clarifies how Statement 60 applies
to financial guarantee insurance contracts, including the recognition and
measurement of premium revenue and claims liabilities. This statement also
requires expanded disclosures about financial guarantee insurance contracts.
SFAS No. 163 is effective for fiscal years beginning on or after December 15,
2008, and interim periods within those years. SFAS No. 163 has no effect on
our financial position, statements of operations, or cash flows at this
time.
In June 2008, the FASB issued FASB
Staff Position EITF 03-6-1, Determining Whether Instruments Granted in
Share-Based Payment Transactions Are Participating Securities. FSP EITF 03-6-1
addresses whether instruments granted in share-based payment transactions
are participating securities prior to vesting, and therefore need to be included
in the computation of earnings per share under the two-class method as described
in FASB Statement of Financial Accounting Standards No. 128, “Earnings per
Share.” FSP EITF 03-6-1 is effective for financial statements issued for fiscal
years beginning on or after December 15, 2008 and earlier adoption is
prohibited. We are not required to adopt FSP EITF 03-6-1; neither do we believe
that FSP EITF 03-6-1 would have a material effect on our financial position
and results of
operations if adopted.
In December 2008, the FASB issued FSP
FAS 140-4 and FIN 46(R)-8, Disclosures by Public Entities
(Enterprises) about Transfers of Financial Assets and Interests in Variable
Interest Entities. The document increases disclosure requirements for public
companies and is effective for reporting periods (interim and annual) that end
after December 15, 2008. This FSP amends FASB Statement No. 140,
Accounting for Transfers and Servicing of Financial Assets and
Extinguishments of Liabilities, to require public entities to provide additional
disclosures about transfers of financial assets. It also amends FASB
Interpretation No. 46 (revised December 2003), Consolidation of Variable
Interest Entities, to require public enterprises, including sponsors that have a
variable interest in a variable interest entity, to provide additional
disclosures about their involvement with variable interest entities. We do not
expect that the adoption of this pronouncement will have a significant impact on
our financial condition, results of operations and cash flows.
In January 2009, the FASB issued FSP
EITF 99-20-1, “Amendments to the Impairment Guidance of EITF Issue No. 99”
“Recognition of Interest Income and Impairment on Purchased and Retained
Beneficial Interests in Securitized Financial Assets”. FSP EITF 99-20-1 changes
the impairment model included within EITF 99-20 to be more consistent with the
impairment model of SFAS No. 115. FSP EITF 99-20-1 achieves this by
amending the impairment model in EITF 99-20 to remove its exclusive reliance on
“market participant” estimates of future cash flows used in determining fair
value. Changing the cash flows used to analyze other-than-temporary impairment
from the “market participant” view to a holder’s estimate of whether there has
been a “probable” adverse change in estimated cash flows allows companies to
apply reasonable judgment in assessing whether an other-than-temporary
impairment has occurred. The adoption of FSP EITF 99-20-1 did not have a
material impact on our consolidated financial statements.
Other accounting standards that have
been issued or proposed by the FASB or other standards-setting bodies that do
not require adoption until a future date are not expected to have a material
impact on the consolidated financial statements upon adoption.
Results
of Operations
Three-Months
Ended March 31, 2009 Compared to the Three-Months Ended March 31,
2008
Net
Sales
Overall, our net sales for the three
months ended March 31, 2009 decreased approximately 61% from the comparable
periods in 2008. The following table provides comparative data
regarding the source of our net sales in each of these periods:
|
|
Three
Months Ended March 31, 2009
|
|
|
Three
Months Ended March 31, 2008
|
|
|
(unaudited)
|
|
|
(unaudited)
|
|
|
$
|
|
|
%
of Total
|
|
|
$
|
|
|
%
of Total
|
Video
conferencing services
|
|
|
34,282
|
|
|
|
100%
|
|
|
|
52,928
|
|
|
|
60%
|
Security
services
|
|
|
-
|
|
|
|
-
|
|
|
|
35,478
|
|
|
|
40%
|
Total
|
|
|
34,282
|
|
|
|
100%
|
|
|
|
88,406
|
|
|
|
100%
|
Net sales of our videoconference
services for the three months ended March 31, 2009 decreased approximately 35%
as compared to the three months ended March 31, 2008. Revenue was
down substantially, on reduced videoconference product sales, leading us to seek
cost reductions throughout the organization.
Videoconference product
revenue fell during the three months ended March 31, 2009 due to reduced orders
from three customers. We believe that the current economic downturn of the
economy have negatively affected our revenues. Also maintenance, service and
video conference room rental income decreased to approximately 21% of our
revenues for the three months ended March 31, 2009 from 31% for the comparable
three months ended March 31, 2008. Additionally, during the three months ended
March 31, 2009, our sales force was decreased by two employees, one of them
being our former President.
Net sales of security services for the
three months ended March 31, 2009 decreased approximately 100% as compared to
the three months ended March 31, 2008. We believe that the current economic
downturn of the economy have negatively affected our revenues in the security
division. Furthermore, during the three months period ended March 31, 2009, we
focus our efforts on our videoconferencing operations.
Additionally, we experienced increased
competition from competitors that sell similar products. We believe that the
current economic downturn of the economy has negatively affected our revenues.
In an effort to increase our sales in future periods, we need to hire
additional sales staff to initiate a telemarketing campaign and we need to
obtain leads from various lead sources such as lead generating telemarketing
lists, email marketing campaigns and other sources. However, given our lack of
working capital, we cannot assure that we will ever be able to successfully
implement our current business strategy or increase our revenues in future
periods. Although we recognized sales during the three months ended March 31,
2009, there can be no assurances that we will continue to recognize similar
revenues in the future.
Cost
of sales
Cost of sales for video conferencing
services includes product and delivery costs relating to the delivery of
videoconference products. Cost of sales for security services
includes product cost and installation/labor cost. Overall, cost of sales as a
percentage of revenues increased approximately 45% for the three months ended
March 31, 2009 from the comparable period in 2008. The following
table provides information on the cost of sales as a percentage of net sales for
the three months periods ended March 31, 2009 and 2008:
|
|
Three
Months Ended March 31,
|
Cost
of Sales as a Percentage of Net Sales
|
|
2009
|
|
|
2008
|
|
|
(unaudited)
|
Video
conferencing services
|
|
|
81%
|
|
|
|
33%
|
Security
services
|
|
|
-
|
|
|
|
3%
|
Total
|
|
|
81%
|
|
|
|
36%
|
During
the three months ended March 31, 2009, our cost of sales for our
videoconferencing division as a percentage of net sales increased due to a
decrease in videoconference maintenance and service income as compared to the
three months ended March 31, 2008.
During
the three months ended March 31, 2009, our cost of sales for our security
division as a percentage of net sales decreased due to a decrease in revenue as
compared to the three months ended March 31, 2008.
Total operating expenses for the three
months ended March 31, 2009 were $126,644, a decrease of $46,119, or
approximately 27%, from total operating expenses for the comparable the three
months ended March 31, 2008 of $172,763. This decrease is primarily attributable
to:
• a
decrease of $7,000, or 100%, in bad debt expenses due to the decrease in
write-off of our accounts receivable during the three months ended March 31,
2009;
• a
decrease of $20,767, or approximately 94% in professional fees, the decrease is
primarily related to a decrease in accounting and auditing fees;
• a
decrease of $4,343 or approximately 6%, in compensation expense which is
primarily attributable to a decrease in commission expenses during the three
months ended March 31, 2009 as a result of decreased net sales as compared to
the 2008 period.
• a
decrease of $14,343, or approximately 28%, in other selling, general and
administrative expenses as summarized below:
|
|
|
March
31, 2009
|
|
|
March
31, 2008
|
|
|
|
|
|
|
|
|
|
Advertising
and promotion
|
|
|
$
|
421
|
|
|
$
|
501
|
|
Auto
expense
|
|
|
|
1,313
|
|
|
|
3,466
|
|
Health
insurance
|
|
|
|
5,557
|
|
|
|
5,755
|
|
Telephone
and communications
|
|
|
|
8,219
|
|
|
|
18,146
|
|
Travel
and entertainment
|
|
|
|
3,257
|
|
|
|
4,219
|
|
Other
|
|
|
|
18,468
|
|
|
|
19,491
|
|
|
|
|
$
|
37,235
|
|
|
$
|
51,578
|
|
The decrease in other selling, general
and administrative expenses is primarily attributtable to the following changes
in these expenses from the three months ended March 31, 2009 as compared to the
three months ended March 31, 2008:
1)
|
Advertising
expense slightly decreased by $80 or 16% due to lack of working capital
which has forced us to curtail our advertising
efforts.
|
2)
|
Auto
expenses decreased by $2,153 or 62% as a result of decreased car
allowances to sales staff due to cost cutting
measures.
|
3)
|
Health
insurance expense slightly decreased by $198 or
3%.
|
4)
|
Telephone
and communications expenses decreased by $9,927 or 55% due to cost cutting
measures.
|
5)
|
Travel
and entertainment expenses decreased by $962 or 23% due to decreased
sales-related travel.
|
6)
|
Other
selling, general and administrative expenses, which includes postage,
general insurance, and office supplies, utilities and expenses decreased
by $1,023 or 5% due to cost cutting
measures.
|
We
presently anticipate that operating expenses for the remainder of fiscal 2009
will increase as a result of becoming a public company, subject to our ability
to generate operating capital.
Loss
from operations
We
reported a loss from operations of $120,118 for the three months ended March 31,
2009
as
compared to a loss from operations of $116,181 for the three months ended March
31, 2008, an increase of $3,937 or 3%.
Other
Income (Expenses)
Total other income increased to $35,459
for the three months ended March 31, 2009 as compared to other income of $30,672
for the three months ended March 31, 2008. Included in this net increase of
$4,787 is primarily attributable to:
• $38,345
and $8,124 of other income for the three months ended March 31,
2009 and 2008, respectively, was attributable to the reduction of
accounts payable over four years old that management has deemed
forgiven;
• $23,718
of other income for March 31, 2008 was attributable to a one time gain from a
settlement of debt from a certain vendor;
• An
increase of $1,716 in interest expense for the three months ended March 31, 2009
as compared to the three months ended March 31, 2008 which reflects interest
incurred in borrowings under the 3% and 8% notes payable issued during fiscal
year 2008.
Net
loss
We reported a net loss of $84,659 for
the three months ended March 31, 2009 as compared to a net loss of $85,509 for
the three months ended March 31, 2008.
Year
Ended December 31, 2008 Compared to the Year Ended December 31,
2007
Net
Sales
|
|
Year
Ended December 31, 2008
|
|
|
Year
Ended December 31, 2007
|
|
|
|
$
|
|
|
%
of Total
|
|
|
$
|
|
|
%
of Total
|
|
Video
conferencing services
|
|
|
197,955
|
|
|
|
78%
|
|
|
|
337,662
|
|
|
|
86%
|
|
Security
services
|
|
|
55,806
|
|
|
|
22%
|
|
|
|
56,722
|
|
|
|
14%
|
|
Total
|
|
|
253,761
|
|
|
|
100%
|
|
|
|
394,384
|
|
|
|
100%
|
|
Net sales from video conferencing
services decreased approximately 41% in 2008 from 2007. This decrease
was attributable to the fact that during the 2007 period, we recorded revenues
from sale of products to 9 major customers that accounted for approximately
$174,000 or 44% of our revenues for the period and we only have comparable
product sales to those 9 major customers during the year ended December 31, 2008
amounting to approximately $18,000. Videoconference product revenue decreased
during the three months ended March 31, 2009 due to reduced orders from these
customers. Additionally, maintenance, service income and video conference room
rental income decreased to approximately 24% of our revenues for fiscal 2008
from 35% for the comparable fiscal 2007
Net sales from security services for
fiscal, 2008 slightly decreased by approximately 2% as compared to fiscal,
2007.
Cost
of sales
Overall, cost of sales decreased
approximately 27% in 2008 from 2007. The following table provides
information on the cost of sales as a percentage of net sales for each of our
revenue sources in 2008 and 2007:
|
|
Year
Ended December 31,
|
Cost
of Sales as a Percentage of Net Sales
|
|
2008
|
|
|
2007
|
Video
conferencing services
|
|
|
32%
|
|
|
|
25%
|
Security
services
|
|
|
2%
|
|
|
|
5%
|
Total
|
|
|
34%
|
|
|
|
30%
|
During
fiscal 2008, our cost of sales as a percentage of net sales increased which
primarily attributable to a decrease in maintenance and service income as
compared to fiscal year 2007.
Total
operating expenses for fiscal 2008 were $694,799, a decrease of $59,013, or
approximately 9%, from total operating expenses for the comparable fiscal 2007
of $635,786. This decrease is primarily attributable to:
• an
increase of $1,840, or approximately 54%, in depreciation resulting from the
leasehold improvements made in our lease office space in Boca Raton, Florida
during fiscal 2007;
• a
decrease of $27,586, or 58%, in bad debt expenses due to the decrease in
write-off of our accounts receivable during fiscal 2008;
• an
increase of $93,578, or approximately 568% in professional fees, the increase is
primarily related to an increase in accounting, auditing fees and legal fees.
Additionally, during fiscal 2008, we issued 100,000 shares for legal services
rendered valued at $50,000.
• an
increase of $16,972, or approximately 42%, in rent expense reflecting a one time
credit of approximately $21,000 from the lessor due to leasehold improvements
that we made in our lease office space offset by an increase in common area
maintenance expense in fiscal 2008 .
• a
decrease of $11,485, or approximately 3%, in compensation expense which is
primarily attributable to a decrease in commission expenses during fiscal 2008
as a result of decreased net sales as compared to the 2007 period.
• a
decrease of $14,306, or approximately 8%, in other selling, general and
administrative expenses as summarized below:
|
|
2008
|
|
|
2007
|
|
Auto
expense
|
|
$
|
10,746
|
|
|
$
|
12,696
|
|
Bank
service
charges
|
|
|
7,308
|
|
|
|
8,255
|
|
Health
insurance
|
|
|
24,103
|
|
|
|
28,796
|
|
Telephone
and communications
|
|
|
55,498
|
|
|
|
37,349
|
|
Travel
and entertainment
|
|
|
10,299
|
|
|
|
22,112
|
|
Other
|
|
|
61,420
|
|
|
|
74,472
|
|
|
|
$
|
169,374
|
|
|
$
|
183,680
|
|
The decrease in other selling, general
and administrative expenses is primarily attributtable to the following changes
in these expenses from fiscal 2008 as compared to fiscal 2007:
1)
|
Auto
expenses decreased by $1,950 or 15% as a result of decreased car
allowances to sales staff due to cost cutting
measures.
|
2)
|
Bank
service charge decreased by $947 or 11% as a result of decreased in cash
balance.
|
3)
|
Health
insurance expense decreased by $4,693 or 16% as a result of decrease in
employees.
|
4)
|
Telephone
and communications expenses increased by $18,149 or 49% due to increase
usage of internet access of our subsidiary Ralston Communications, Inc.
.
|
5)
|
Travel
and entertainment expenses decreased by $11,813 or 53% due to decreased
sales-related travel.
|
6)
|
Other
selling, general and administrative expenses, which includes postage,
general insurance, and office supplies, utilities and expenses decreased
by $13,052 or 18% due to cost cutting
measures.
|
Loss
from operations
We
reported a loss from operations of $527,835 for fiscal 2008 as compared to a
loss from operations of $360,993 for fiscal 2007, an increase of $166,842 or
46%.
Other
Income (Expenses)
Total other income decreased to $747
for fiscal 2008 as compared to other expense of $3,180 for fiscal 2007. Included
in this net increase of $3,927 is primarily attributable to:
·
|
$9,133
of other income for fiscal 2008 was attributable to the reduction of
accounts payable over four years old that management has deemed
forgiven;
|
·
|
An
increase of $5,206 in interest expense for fiscal 2008 as compared to
fiscal 2007 which reflects interest incurred in borrowings under the 3%
and 8% notes payable issued during fiscal
2008.
|
Net
loss
We reported a net loss of $527,088 for
fiscal 2008 as compared to a net loss of $364,173 for fiscal 2007.
Liquidity
and Capital Resources
Liquidity
is the ability of a company to generate funds to support its current and future
operations, satisfy its obligations, and otherwise operate on an ongoing basis.
At March 31, 2009, we had a cash balance of $17,860. Our working capital deficit
increased to $985,225 at March 31, 2009 from a working capital deficit of
$901,554 at December 31, 2008.
We
reported a net increase in cash for the three months ended March 31, 2009 of
$17,860. While we currently have no material commitments for capital
expenditures, at March 31, 2009 we owed $62,000 under various notes
payable. During fiscal 2008, the holders of $181,000 of notes have
converted those notes into an aggregate of 370,032 shares of our common stock
and we have raised an additional $15,000 through the sale of our securities.
Subsequent to December 31, 2008, we have borrowed an aggregate of $25,000 from
our Chief Executive Officer. We do not presently have any external sources of
working capital.
At March
31, 2009 we owed Mr. and Mrs. Michele Ralston, executive officers and directors
of our company, and an affiliated company owned by Mr. Ralston,
$105,904 for amounts they have advanced to us for working capital. Of
this amount, $30,260 which is owed to an affiliated company owned by Mr. Roger
Ralston is short-term and non-interest bearing, $20,000 is owned to Mr. Ralston
which bears interest at 12% and is due in September 2009 and the remaining
$55,644, which includes accrued interest of $3,297, is due Mrs. Michele
Ralston under a note bearing interest at 3% per annum and due in July
2010.
Accrued
liabilities as of March 31, 2009 consist of the following:
·
|
Accrued
salaries to our officers and certain employees amounting to
$522,453
|
·
|
Accrued
commissions to certain employees amounting to
$60,590
|
·
|
Accrued
payroll taxes of $33,842
|
·
|
Sales
tax payable of $20,455
|
·
|
Accrued
expenses of $12,793
|
Our net
sales are not sufficient to fund our operating expenses. We will need
to raise significant additional capital to fund our operating expenses, pay our
obligations, and grow our company. We do not presently have any firm commitments
for any additional capital and our financial condition as well as the
uncertainty in the capital markets may make our ability to secure this capital
difficult. There are no assurances that we will be able to continue our
business, and we may be forced to cease operations in which event investors
could lose their entire investment in our company.
Operating
activities
Net cash flows used in operating
activities for the three months ended March 31, 2009 amounted to $30,767 and was
primarily attributable to our net losses of $84,659, offset by depreciation of
$1,327, and total changes in assets and liabilities of $52,565. Net cash flows
used in operating activities for the three months ended March 31, 2008 amounted
to $67,399 and was primarily attributable to our net losses of $85,509,
offset by depreciation of $1,313, bad debts of $7,000, and total changes in
assets and liabilities of $9,797.
Net cash flows used in operating
activities was $138,515 for 2008 as compared to $129,629 in 2007. In
2008 we used cash to fund our operating loss of $527,088, offset by depreciation
of $5,252, stock based compensation of $50,000, bad debts of $19,749 and total
changes in assets and liabilities of $313,572. In 2007 we used cash
to fund our operating loss of $364,173, offset by depreciation of $3,412, bad
debts of $47,335 and total changes in assets and liabilities of
$183,797.
Investing
activities
Net
cash used in investing activities was $232 in 2008 and represented the purchase
of an equipment as compared to net cash provided by investing activities of
$24,754 in 2007 which represented leasehold improvement cost of our Boca Raton
office.
Financing
activities
Net cash
flows provided by financing activities was $48,627 for the three months ended
March 31, 2009. We received net proceeds from advances from related parties of
$50,202 and bank overdraft of ($1,575). Net cash flows provided by
financing activities was $46,973 for the three months ended March 31, 2008. We
received net proceeds from notes payable and advances from related parties of
$25,000 and $700, respectively, offset by repayments on related party advances
of $320 and bank overdraft of $21,593.
Net cash flows provided by financing
activities were $115,693 for 2008 as compared to $177,295 for
2007. In the 2008 period we raised cash through the issuance of notes
payable of $110,500, proceeds from sale of common stock of $15,000 and
repayments to related parties of $9,316. In the 2007 period we raised
cash through the issuance of notes payable of $132,500 and advances from related
parties net of repayments of $49,325.
Contractual
Obligations and Off-Balance Sheet Arrangements
Contractual Obligations
We have
certain fixed contractual obligations and commitments that include future
estimated payments. Changes in our business needs, cancellation provisions,
changing interest rates, and other factors may result in actual payments
differing from the estimates. We cannot provide certainty regarding the timing
and amounts of payments. We have presented below a summary of the most
significant assumptions used in our determination of amounts presented in the
tables, in order to assist in the review of this information within the context
of our consolidated financial position, results of operations, and cash
flows.
The
following tables summarize our contractual obligations as of December 31, 2008,
and the effect these obligations are expected to have on our liquidity and cash
flows in future periods.
|
|
|
Payments
Due by Period
|
|
|
|
Total
|
|
Less than 1
year
|
|
|
1-3
Years
|
|
4-5
Years
|
|
5
Years +
|
Contractual
Obligations :
|
|
|
|
|
|
|
|
|
|
|
|
|
Long
term loans- unrelated party
|
|
$
|
45,000
|
|
—
|
|
|
45,000
|
|
—
|
|
—
|
Long
term loans- related party
|
|
$
|
55,251
|
|
—
|
|
|
55,251
|
|
—
|
|
—
|
Short
term loans- unrelated party
|
|
$
|
17,000
|
|
—
|
|
|
17,000
|
|
—
|
|
—
|
Operating
Leases
|
|
$
|
122,640
|
|
—
|
|
|
104,229
|
|
18,411
|
|
—
|
Purchase
Obligations
|
|
$
|
—
|
|
—
|
|
|
—
|
|
—
|
|
—
|
Total
Contractual Obligations:
|
|
$
|
239,891
|
|
—
|
|
|
221,480
|
|
18,411
|
|
—
|
Off-balance
Sheet Arrangements
We have
not entered into any other financial guarantees or other commitments to
guarantee the payment obligations of any third parties. We have not entered into
any derivative contracts that are indexed to our shares and classified as
stockholder’s equity or that are not reflected in our consolidated financial
statements. Furthermore, we do not have any retained or contingent interest in
assets transferred to an unconsolidated entity that serves as credit, liquidity
or market risk support to such entity.
Quantative
and Qualitative Disclosures About Market Risk
This information is not required to be
provided by a smaller reporting company.
Item
3.
Properties.
We
currently lease approximately 2,000 square feet (including common area
allocation) of general office space in Boca Raton, Florida from an unrelated
third party which serves as our principal executive office at an annual base
rent of approximately $32,000. The lease expires in July 2012.
Item
4.
Security Ownership of Certain Beneficial Owners and Management.
At July 22, 2009 we had 4,745,032
shares of our common stock issued and outstanding. The following
table sets forth information regarding the beneficial ownership of our common
stock as of July 22, 2009 by:
•
each
person known by us to be the beneficial owner of more than 5% of our common
stock;
• each
of our directors;
• each
of our named executive officers; and
• our
named executive officers, directors and director nominees as a
group.
Unless otherwise indicated, the
business address of each person listed is in care of 7700 West Camino Real,
Suite 403, Boca Raton, FL 33433. The percentages in the table have
been calculated on the basis of treating as outstanding for a particular person,
all shares of our common stock outstanding on that date and all shares of our
common stock issuable to that holder in the event of exercise of outstanding
options, warrants, rights or conversion privileges owned by that person at that
date which are exercisable within 60 days of that date. Except as otherwise
indicated, the persons listed below have sole voting and investment power with
respect to all shares of our common stock owned by them, except to the extent
that power may be shared with a spouse.
Name
of Beneficial Owner
|
|
Amount
and Nature of Beneficial Ownership
|
|
|
%
of Class
|
|
Roger
Ralston
(1)
|
|
|
4,150,000
|
|
|
|
87.5
|
%
|
Scott
Burns
|
|
|
10,000
|
|
|
|
*
|
|
Michele
Ralston
|
|
|
25,000
|
|
|
|
*
|
|
All
officers and directors as a group (three persons)
|
|
|
4,185,000
|
|
|
|
88.2
|
%
|
*
represents less than 1%
(1)
Mr.
Ralston has pledged 500,000 shares of our common stock owned by him to a third
party to secure a debt obligation to such party.
Item
5.
Directors and Executive Officers.
Executive
Officers and Directors
Set forth
below is information concerning our executive officers and
directors:
Name
|
Age
|
Position
|
Roger
Ralston
|
40
|
Chief
Executive Officer and Chairman of the Board of
Directors
|
Scott
Burns
|
47
|
President
and Director
|
Michele
Ralston
|
39
|
Acting
Chief Financial Officer, Secretary, Treasurer and
Director
|
Roger Ralston
has served as
our Chairman and Chief Executive Officer since our inception in October
2006. He has also served as Chief Executive Officer of DirectView
Video since March 2003, Chief Executive Officer of DirectView Security since
July 2007 and Chief Executive Officer of Ralston Communications since December
2002. Mr. Ralston is the spouse of Michele Ralston.
Scott Burns
has served as our
President and a member of our Board of Directors since March
2009. Mr. Burns served as President of SMS, a software company, from
January 2005 to January 2009. He became VP of sales of APEX technologies, an
application security company, from February 2003 to January 2005. He graduated
at University of Minnesota in 1982.
Michele Ralston
has served as
our Acting Chief Financial Officer, Secretary and Treasurer and a member of our
Board of Directors since inception in October 2006. From May 2003
until October 2006 she served as our Chairman of the Board, Secretary and
Treasurer of DirectView, Inc., a predecessor company. Ms. Ralston is
the spouse of Mr. Ralston.
There are
no family relationships between any of the executive officers and directors,
except as set forth above. Each director is elected at our annual
meeting of stockholders and holds office until the next annual meeting of
stockholders, or until his successor is elected and qualified.
Item
6.
Executive Compensation.
Summary
Compensation Table
The following table summarizes all
compensation recorded by us in each of the last two completed fiscal years for
our principal executive officer, each other executive officer serving as such
whose annual compensation exceeded $100,000 and up to two additional individuals
for whom disclosure would have been made in this table but for the fact that the
individual was not serving as an executive officer of our company at December
31, 2008.
SUMMARY COMPENSATION TABLE
|
|
Name
and principal position
(a)
|
|
Year
(b)
|
|
Salary
($)
(c)
|
|
|
Bonus
($)
(d)
|
|
|
Stock
Awards
($)
(e)
|
|
|
Option
Awards
($)
(f)
|
|
|
Non-Equity
Incentive Plan Compen-sation ($)
(g)
|
|
|
Non-qualified
Deferred Compen-sation Earnings ($)
(h)
|
|
|
All
Other
Compen-sation
($)
(i)
|
|
|
Total
($)
(j)
|
|
Roger
Ralston
(1)
|
|
2008
|
|
|
100,000
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
9,342
|
|
|
$
|
109,342
|
|
|
|
2007
|
|
|
100,000
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
5,004
|
|
|
$
|
105,004
|
|
(1)
All
other compensation includes $9,342 and $5,004 in automobile expense for 2008 and
2007, respectively.
How
Mr. Ralston’s compensation is determined
Mr. Ralston, who has served as our CEO
since October 2006, is not a party to an employment agreement with our
company. His compensation is arbitrarily determined by our Board of
Directors of which he is a member. The Board of Directors did not
consult with any experts or other third parties in fixing the amount of Mr.
Ralston’s compensation. During fiscal 2008 Mr. Ralston’s compensation
package included a base salary of $100,000 and company provided for automobile
expense and health care benefits
.
The amount of compensation
payable to Mr. Ralston can be increased at any time upon the determination of
the Board of Directors.
Outstanding
Equity Awards at Fiscal Year-End
The
following table provides information concerning unexercised options, stock that
has not vested and equity incentive plan awards for each named executive officer
outstanding as of December 31, 2008:
OUTSTANDING
EQUITY AWARDS AT FISCAL YEAR END
|
|
OPTION
AWARDS
|
|
|
STOCK
AWARDS
|
|
Name
(a)
|
|
Number
of Securities Underlying Unexercised Options
(#)
Exercisable
(b)
|
|
|
Number
of Securities Underlying Unexercised Options
(#)
Unexercisable (c)
|
|
|
Equity
Incentive Plan Awards: Number of Securities Underlying Unexercised
Unearned Options
(#)
(d)
|
|
|
Option
Exercise Price
($)
(e)
|
|
|
Option
Expiration Date
(f)
|
|
|
Number
of Shares or Units of Stock That Have Not Vested (#)
(g)
|
|
|
Market
Value of Shares or Units of Stock That Have Not Vested ($)
(h)
|
|
|
Equity
Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights
that Have Not Vested (#)
(i)
|
|
|
Equity
Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or
Other Rights That Have Not Vested (#)
(j)
|
|
Roger
Ralston
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
Director
Compensation
We have
not established standard compensation arrangements for our directors and the
compensation, if any, payable to each individual for their service on our Board
will be determined from time to time by our Board of Directors based upon the
amount of time expended by each of the directors on our behalf. No
member of our Board of Directors received compensation for their services for
the fiscal year ended December 31, 2008.
Item
7.
Certain Relationships and Related Party Transactions
During
2007 and 2006, Mrs. Ralston, an executive officer and director of our company,
loaned us $39,436 and $14,400, for working capital purposes. We used the funds
to pay salaries. On July 1, 2007 we issued Mrs. Ralston an unsecured promissory
note in the principal amount of $53,827. This loan carries 3%
interest per annum and matures in July 2010. At March 31, 2009 we
owed Mrs. Ralston $55,644, including $3,297 of accrued interest
.
In March
2009 we borrowed $20,000 from Mr. Ralston for working capital. This
loan, which is due in September 2009 bears interest at 12% per
annum. Subsequently, in May 2009 we borrowed an additional $5,000
from Mr. Ralston. This loan, which is due in November 2009 bears
interest at 12% per annum.
From time
to time, an affiliated company, owned by the Chief Executive Officer, Mr.
Ralston provided advances to us for operating expenses in the aggregate amount
of approximately $52,000. These advances are short-term in nature and
non-interest bearing. At March 31, 2009 we owed such related party
$30,260.
In July 2009, we cancelled 20,717,500
shares of common stock previously issued to Mr. Roger Ralston,
our Chief Executive Officer, as founder shares. In connection with
the return of the 20,717,500 shares of common stock, we valued the cancelled
shares at par value of $0.0001 per share and recorded it against paid in
capital.
Director
Independence
None of
the members of our Board of Directors are "independent" within the meaning of
FINRA Marketplace Rule 4200.
Item
8.
Legal Proceedings
We are
not a party to any pending or threatened litigation.
Item
9.
Market
Price of and Dividends on the Registrant’s Common Equity and Related Stockholder
Matters.
There is
currently no public market for our common stock and we do not know if a market
will ever develop. As of July 22, 2009, there were 37 record owners
of our common stock.
Dividend
Policy
We have never paid cash dividends on
our common stock. Under Delaware law, we may declare and pay
dividends on our capital stock either out of our surplus, as defined in the
relevant Delaware statutes, or if there is no such surplus, out of our net
profits for the fiscal year in which the dividend is declared and/or the
preceding fiscal year. If, however, the capital of our company,
computed in accordance with the relevant Delaware statutes, has been diminished
by depreciation in the value of our property, or by losses, or otherwise, to an
amount less than the aggregate amount of the capital represented by the issued
and outstanding stock of all classes having a preference upon the distribution
of assets, we are prohibited from declaring and paying out of such net profits
and dividends upon any shares of our capital stock until the deficiency in the
amount of capital represented by the issued and outstanding stock of all classes
having a preference upon the distribution of assets shall have been
repaired.
Securities
Authorized for Issuance under Equity Compensation Plans
We have not adopted any stock option,
incentive option or similar plans and, accordingly, do not have any options or
other such rights outstanding.
Item
10.
Recent
Sales of Unregistered Securities.
Following are all issuances of
securities by us during the past three years which were not registered under the
Securities Act of 1933. In each of these issuances the recipient
represented that he was acquiring the shares for investment purposes only, and
not with a view towards distribution or resale except in compliance with
applicable securities laws. No general solicitation or advertising
was used in connection with any transaction, and the certificate evidencing the
securities that were issued contained a legend restricting their transferability
absent registration under the Securities Act of 1933 or the availability of an
applicable exemption therefrom. Unless specifically set forth below,
no underwriter participated in the transaction and
no commissions
were paid in connection with the transactions.
In
October 2006 we issued 25,000,000 shares of our common stock valued at $0.0001
per share to Mr. Roger Ralston, an accredited investor and the founder of our
company, in a transaction exempt from registration under the Securities Act of
1933 in reliance on an exemption provided by Section 4(2) of that
act.
Between
January 2007 and January 2008 we issued and sold $157,500 principal amount 3%
promissory notes to six accredited investors in private transactions exempt from
registration under the Securities Act of 1933 in reliance on exemptions provided
by Section 4(2) of that act.
Between
April 2008 and July 2008 we issued and sold $85,500 principal amount 8% senior
secured promissory notes to 22 investors in private transactions exempt from
registration under the Securities Act of 1933 in reliance on exemptions provided
by Regulation D and Section 4(2) of that act. The purchasers were
accredited or sophisticated investors who had such knowledge and experience in
business matters that they were capable of evaluating the merits and risks of
the prospective investment in our securities. The purchasers had access to
business and financial information concerning our company.
In July
2008 we issued an aggregate of 370,032 shares of our common stock valued to 25
recipients upon the conversion of $112,500 principal amount under the 3% notes,
$68,500 principal amounts under the 8% notes and $4,014 of accrued interest
totaling $185,014 in the aggregate due under both the 3% promissory notes and
the 8% senior secured promissory notes. The recipients were
accredited or sophisticated investors who had such knowledge and experience in
business matters that they were capable of evaluating the merits and risks of
the prospective investment in our securities. The recipients had access to
business and financial information concerning our company.
In August
2008 we issued and sold an aggregate of 30,000 shares of our common stock
for gross proceeds of $15,000 to three accredited investors in
private transactions exempt from registration under the Securities Act of 1933
in reliance on exemptions provided by Section 4(2) of that act.
In April
2009 we issued 50,000 shares of our common stock valued at $25,000 to an
accredited investor for accounting services rendered in a private transaction
exempt from registration under the Securities Act of 1933 in reliance on
exemptions provided by Section 4(2) of that act.
In May
2009 we issued 12,500 shares of our common stock valued at $6,250 to an
accredited investor for business and general advisory services rendered in
private transactions exempt from registration under the Securities Act of 1933
in reliance on exemptions provided by Section 4(2) of that act. Each
of the purchasers was an accredited investor.
Between
March 2009 and May 2009 we issued and sold $25,000 principal amount 12%
promissory notes to two accredited investors in private transactions exempt from
registration under the Securities Act of 1933 in reliance on exemptions provided
by Section 4(2) of that act.
Item
11.
Description
of Registrant’s Securities to be Registered.
Our
authorized capital stock consists of 100,000,000 shares of common stock, $0.0001
par value per share, and 5,000,000 shares of preferred stock, par value $0.0001
per share. As of July 22, 2009, there were 4,745,032 shares of common stock and
no shares of preferred stock issued and outstanding. This
registration statement registers our common stock under Section 12(g) of the
Securities Act of 1933.
Holders
of common stock are entitled to one vote for each share on all matters submitted
to a stockholder vote. Holders of common stock do not have cumulative voting
rights. Holders of common stock are entitled to share in all dividends that the
Board of Directors, in its discretion, declares from legally available funds. In
the event of our liquidation, dissolution or winding up, subject to the
preferences of any shares of preferred stock which may then be authorized and
outstanding, each outstanding share entitles its holder to participate in all
assets that remain after payment of liabilities and after providing for each
class of stock, if any, having preference over the common stock.
Holders
of common stock have no conversion, preemptive or other subscription rights, and
there are no redemption provisions for the common stock. The rights of the
holders of common stock are subject to any rights that may be fixed for holders
of preferred stock, when and if any preferred stock is authorized and issued.
All outstanding shares of common stock are duly authorized, validly issued,
fully paid and non-assessable.
Item
12.
Indemnification
of Directors and Officers.
Section
145 of the Delaware General Corporation Law, as amended, authorizes us to
indemnify any director or officer under certain prescribed circumstances and
subject to certain limitations against certain costs and expenses, including
attorney's fees actually and reasonably incurred in connection with any action,
suit or proceeding, whether civil, criminal, administrative or investigative, to
which a person is a party by reason of being a director or officer of our
company if it is determined that such person acted in accordance with the
applicable standard of conduct set forth in such statutory provisions. Our
Certificate of Incorporation contains provisions relating to the indemnification
of director and officers and our By-Laws extend such indemnities to the full
extent permitted by Delaware law. We may also purchase and maintain insurance
for the benefit of any director or officer, which may cover claims for which we
could not indemnify such persons.
Item
13.
Financial
Statements and Supplementary Data.
The financial statements required to be
furnished as part of this registration statement are included herein beginning
on page F-1.
Item
14.
Changes
in and Disagreements with Accountants on Accounting and Financial
Disclosure.
None.
Item
15. Financial
Statements and Exhibits.
(a) Financial
Statements.
|
Page
No.
|
Report
of Independent Registered Public Accounting Firm
|
F-2
|
Consolidated
Balance Sheets at December 31, 2008 and 2007
|
F-3
|
Consolidated
Statements of Operations For the Years Ended December 31, 2008 and
2007
|
F-4
|
Consolidated
Statements of Changes in Stockholders’ Deficit For the Years Ended
December 31, 2008 and 2007
|
F-5
|
Consolidated
Statements of Cash Flows For the Years Ended December 31, 2008 and
2007
|
F-6
|
Notes
to Consolidated Financial Statements
|
F-7
|
Consolidated
Balance Sheets at March 31, 2009 (Unaudited) and December 31, 2008
(Audited)
|
F-19
|
Consolidated
Statements of Operations For the Three Months Ended March 31, 2009 and
2008 (Unaudited)
|
F-20
|
Consolidated
Statements of Cash Flows For the Three Months Ended March 31, 2009 and
2008 (Unaudited)
|
F-21
|
Notes
to Consolidated Financial Statements
|
F-22
|
(b) Exhibits.
Exhibit
Number
|
|
Description
|
3.1
|
|
Articles
of Incorporation as filed with the State of Delaware*
|
3.2
|
|
Amended
Articles of Incorporation as filed with the Secretary of
Delaware*
|
3.3
|
|
Bylaws
of the company*
|
4.1
|
|
Form
of common stock certificate *
|
4.2
|
|
Promissory
note in the principal amount of $53,837 to Michele Ralston due July 1,
2010*
|
4.3
|
|
Promissory
note in the principal amount of $20,000 to Roger Ralston due September 30,
2009*
|
4.4
|
|
Promissory
note in the principal amount of $5,000 to Roger Ralston due November 6,
2009*
|
10.1
|
|
Subsidiary
Stock Purchase Agreement dated August 31, 2006 between DirectView, Inc.
and DirectView Holdings, Inc. *
|
10.2
|
|
Lease
for principal executive offices *
|
14.1
|
|
Code
of Ethics*
|
21.1
|
|
Subsidiaries
of the registrant *
|
23.1
|
|
Consent of
Independent Auditor
*
|
*Filed
herein
SIGNATURES
Pursuant to the requirements of Section
12 of the Securities Exchange Act of 1934, the registrant has duly caused this
registration statement to be signed on its behalf by the undersigned, thereunto
duly authorized.
|
DirectView
Holdings, Inc.
|
|
|
|
|
|
|
By:
|
/s/ Roger
Ralston
|
|
|
|
Roger
Ralston
Chairman,
Chief Executive Officer
|
|
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES
Organization
DirectView
Holdings, Inc., (the “Company”), was incorporated in the State of Delaware on
October 2, 2006. On October 9, 2006, the Company entered into a Subsidiary Stock
Purchase Agreement with GS Carbon Trading Inc. (“GS”) formerly DirectView, Inc.,
a publicly held company. GS sold its subsidiaries to the Company in
return for the assumption by the Company of a portion of GS’ liabilities and all
trade credit and other liabilities incidental to these subsidiaries'
operations.
For
financial reporting purposes, the assets, liabilities, historical earnings
(deficits), and additional paid-in capital of the acquired subsidiaries are
reflected in the Company’s financial statements.
The
Company has the following four wholly-owned subsidiaries: DirectView Video
Technologies Inc., DirectView Security Systems Inc., Ralston Communication
Services Inc., and Meeting Technologies Inc.
The
Company is a full-service provider of teleconferencing services to businesses
and organizations. The Company's conferencing services enable its clients
to cost-effectively conduct remote meetings by linking participants
in geographically dispersed locations. The Company's primary focus is to
provide high value-added conferencing services to organizations such as
professional service firms, investment banks, high tech companies, law
firms, investor relations firms, and other domestic and multinational
companies.
Basis of
presentation
The
consolidated financial statements are prepared in accordance with generally
accepted accounting principles in the United States of America ("US
GAAP"). The consolidated financial statements of the Company include
the Company and its wholly-owned subsidiaries. All material
intercompany balances and transactions have been eliminated in
consolidation.
Use of
Estimates
In
preparing the consolidated financial statements, management is required to make
estimates and assumptions that affect the reported amounts of assets and
liabilities as of the date of the statements of financial condition, and
revenues and expenses for the periods then ended. Actual results may
differ significantly from those estimates. Significant estimates made by
management include, but are not limited to, the allowance for doubtful accounts,
and the useful life of property and equipment.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
Cash and Cash
Equivalents
The
Company considers all highly liquid investments purchased with an original
maturity of three months or less to be cash equivalents. The Company places its
cash with a high credit quality financial institution. The Company’s account at
this institution is insured by the Federal Deposit Insurance Corporation
("FDIC") up to $250,000. For the year ended December 31, 2008 and 2007, the
Company has not reached bank balances exceeding the FDIC insurance limit. To
reduce its risk associated with the failure of such financial institution, the
Company evaluates at least annually the rating of the financial institution in
which it holds deposits.
Fair Value of Financial
Instruments
The
carrying amounts reported in the balance sheet for cash, accounts receivable,
accounts payable, accrued expenses, notes payable and due to related parties
approximate their estimated fair market value based on the short-term maturity
of these instruments. The carrying amount of the notes approximates the
estimated fair value for these financial instruments as management believes that
such notes constitute substantially all of the Company's debt and the interest
payable on the notes approximates the Company's incremental borrowing
rate.
Accounts
Receivable
The
Company has a policy of reserving for questionable accounts based on its best
estimate of the amount of probable credit losses in its existing accounts
receivable. The Company periodically reviews its accounts receivable
to determine whether an allowance is necessary based on an analysis of past due
accounts and other factors that may indicate that the realization of an account
may be in doubt. Account balances deemed to be uncollectible are
charged to the bad debt expense after all means of collection have been
exhausted and the potential for recovery is considered remote. At
December 31, 2008 and 2007, management determined that an allowance is necessary
which amounted to $51,494 and $48,791, respectively.
Property and
equipment
Property
and equipment are carried at cost. The cost of repairs and maintenance is
expensed as incurred; major replacements and improvements are
capitalized. When assets are retired or disposed of, the cost and
accumulated depreciation are removed from the accounts, and any resulting gains
or losses are included in income in the year of disposition. In
accordance with Statement of Financial Accounting Standards (SFAS) No. 144,
"Accounting for the Impairment or Disposal of Long-Lived Assets", the Company
examines the possibility of decreases in the value of fixed assets when events
or changes in circumstances reflect the fact that their recorded value may not
be recoverable. Depreciation is calculated on a straight-line basis over the
estimated useful life of the assets.
Advertising
Advertising
is expensed as incurred. Advertising expenses for the years ended December 31,
2008 and 2007 totaled approximately $1,811 and $0, respectively.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
Shipping
costs
Shipping
costs are included in other selling, general and administrative expenses and
amounted to $1,372 and $3,066 for the years ended December 31, 2008 and 2007,
respectively.
I
mpairment of Long-Lived
Assets
In
accordance with Statement of Financial Accounting Standards (SFAS) No. 144,
"Accounting for the Impairment or Disposal of Long-Lived Assets," The Company
periodically reviews its long-lived assets for impairment whenever events or
changes in circumstances indicate that the carrying amount of the assets may not
be fully recoverable. The Company recognizes an impairment loss when the sum of
expected undiscounted future cash flows is less than the carrying amount of the
asset. The amount of impairment is measured as the difference between the
asset’s estimated fair value and its book value. The Company did not consider it
necessary to record any impairment charges during the year ended December 31,
2008 or 2007.
Income
Taxes
Under the
asset and liability method of FASB Statement 109, deferred tax assets and
liabilities are recognized for the future tax consequences attributable to
differences between the financial statement carrying amounts of existing assets
and liabilities, and their respective tax bases and operating loss and tax
credit carryforwards. Deferred tax assets and liabilities are measured using
enacted tax rates expected to apply to taxable income in the years in which
those temporary differences are expected to be recovered or settled. Deferred
tax assets are reduced by a valuation allowance, when in the Company's opinion
it is likely that some portion or the entire deferred tax asset will not be
realized.
Revenue
recognition
The
Company follows the guidance of the Securities and Exchange Commission’s Staff
Accounting Bulletin 104 for revenue recognition. In general, the Company
records revenue when persuasive evidence of an arrangement exists, services have
been rendered or product delivery has occurred, the sales price to the customer
is fixed or determinable, and collectibility is reasonably assured. When a
customer order contains multiple items such as hardware, software, and services
which are delivered at varying times, the Company determines whether the
delivered items can be considered separate units of accounting as prescribed
under Emerging Issues Task Force (“EITF”) Issue No. 00-21, “Revenue
Arrangements with Multiple Deliverables” (“EITF 00-21”).
EITF 00-21
states that delivered items should be considered separate units of accounting if
delivered items have value to the customer on a standalone basis, there is
objective and reliable evidence of the fair value of undelivered items, and if
delivery of undelivered items is probable and substantially in the Company’s
control.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
The
following policies reflect specific criteria for the various revenues streams of
the Company:
Revenue
is recognized upon completion of conferencing services. The Company generally
does not charge up-front fees and bills its customers based on
usage.
Revenue
for video equipment sales is recognized upon delivery and
installation.
Revenue
from periodic maintenance agreements is generally recognized ratably over the
respective maintenance periods provided no significant obligations remain and
collectibility of the related receivable is probable.
Stock Based
Compensation
The
Company adopted Statement of Financial Accounting Standards No. 123
(revised 2004),
Share Based
Payment
(“SFAS No. 123R”). SFAS No. 123R establishes the
financial accounting and reporting standards for stock-based compensation plans.
As required by SFAS No. 123R, the Company recognizes the cost resulting
from all stock-based payment transactions including shares issued under its
stock option plans in the consolidated financial statements. For the years ended
December 31, 2008 and 2007, the Company did not grant any stock
options.
Non-Employee Stock-Based
Compensation
The cost
of stock based compensation awards issued to non-employees for services are
recorded at either the fair value of the services rendered or the instruments
issued in exchange for such services, whichever is more readily determinable,
using the measurement date guidelines enumerated in Emerging Issues Task Force
Issue (“EITF”) 96-18, “Accounting for Equity Instruments That Are Issued to
Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or
Services” (“EITF 96-18”).
Concentrations of
Credit Risk and
Major C
ustomers
Financial
instruments which potentially subject the Company to concentrations of credit
risk consist principally of cash and trade accounts receivable. The Company
places its cash with high credit quality financial institutions. Almost all
of the Company's sales are credit sales which are primarily to
customers whose ability to pay is dependent upon the industry economics
prevailing in these areas; however, concentrations of credit risk with
respect to trade accounts receivables is limited due to generally short
payment terms. The Company also performs ongoing credit evaluations of its
customers to help further reduce credit risk.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
Recent Accounting
Pronouncements
On
January 1, 2008, the Company adopted the provisions of Statement of Financial
Accounting Standards ("SFAS") No. 157, "Fair Value Measurements" ("SFAS 157").
SFAS 157 defines fair value as used in numerous accounting pronouncements,
establishes a framework for measuring fair value and expands disclosure of fair
value measurements. In February 2008, the Financial Accounting Standards Board
("FASB") issued FASB Staff Position, "FSP FAS 157-2--Effective Date of FASB
Statement No. 157" ("FSP 157-2"), which delays the effective date of SFAS 157
for one year for certain nonfinancial assets and nonfinancial liabilities,
except those that are recognized or disclosed at fair value in the financial
statements on a recurring basis (at least annually). Excluded from the scope of
SFAS 157 are certain leasing transactions accounted for under SFAS No. 13,
"Accounting for Leases." The exclusion does not apply to fair value measurements
of assets and liabilities recorded as a result of a lease transaction but
measured pursuant to other pronouncements within the scope of SFAS 157. The
Company does not expect that the adoption of the provisions of FSP 157-2 will
have a material impact on its financial position, cash flows or results of
operations.
In March
2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and
Hedging Activities ("SFAS 161"). This statement requires companies to provide
enhanced disclosures about (a) how and why they use derivative instruments, (b)
how derivative instruments and related hedged items are accounted for under
Statement 133 and its related interpretations, and (c) how derivative
instruments and related hedged items affect a company's financial position,
financial performance, and cash flows. SFAS 161 is effective for financial
statements issued for fiscal years and interim periods beginning after November
15, 2008. The Company will adopt the new disclosure requirements on or before
the required effective date and thus will provide additional disclosures in its
financial statements when adopted.
In April
2008, FASB Staff Position No. 142-3, Determination of the Useful Life of
Intangible Assets (FSP 142-3) was issued. This standard amends the factors that
should be considered in developing renewal or extension assumptions used to
determine the useful life of a recognized intangible asset under FASB Statement
No. 142, Goodwill and Other Intangible Assets. FSP 142-3 is effective for
financial statements issued for fiscal years beginning after December 15, 2008,
and interim periods within those fiscal years. Early adoption is prohibited. The
Company does not expect that the adoption of this
provision will have a material impact on its financial position, cash
flows or results of operations.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
In May
2008, the FASB issued FAS No. 162, The Hierarchy of Generally Accepted
Accounting
Principles”
which identifies the sources of accounting principles and the framework for
selecting the principles to be used in the preparation of financial
statements in conformity with generally accepted accounting principles
(GAAP) in the United States (the GAAP hierarchy). This statement is effective
60 days following the SEC’s approval of the Public Company Accounting
Oversight Board amendments to AU Section 411, “
The Meaning of
Present Fairly
in Conformity With Generally Accepted Accounting Principles”. The Company does
not expect that the adoption of this pronouncement will have a significant
impact on its financial condition, results of operations and cash
flows.
In May
2008, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 163,
“Accounting for Financial Guarantee Insurance Contracts-and interpretation of
FASB Statement No. 60”. SFAS No. 163 clarifies how Statement 60 applies to
financial guarantee insurance contracts, including the recognition and
measurement of premium revenue and claims liabilities. This statement also
requires expanded disclosures about financial guarantee insurance contracts.
SFAS No. 163 is effective for fiscal years beginning on or after December 15,
2008, and interim periods within those years. SFAS No. 163 has no effect on the
Company’s financial position, statements of operations, or cash flows at this
time.
In
June 2008, the FASB issued FASB Staff Position EITF 03-6-1,
Determining Whether Instruments
Granted in Share-Based Payment Transactions Are Participating Securities,
(“FSP EITF 03-6-1”). FSP EITF 03-6-1 addresses whether instruments granted
in share-based payment transactions are participating securities prior to
vesting, and therefore need to be included in the computation of earnings per
share under the two-class method as described in FASB Statement of Financial
Accounting Standards No. 128, “Earnings per Share.” FSP EITF 03-6-1 is
effective for financial statements issued for fiscal years beginning on or after
December 15, 2008 and earlier adoption is prohibited. We are not required
to adopt FSP EITF 03-6-1; neither do we believe that FSP EITF 03-6-1 would have
a material effect on our financial position
and results of
operations if adopted.
In
December 2008, the FASB issued FASB Staff Position (FSP) FAS 140-4 and
FIN 46(R)-8, Disclosures by Public Entities (Enterprises) about Transfers
of Financial Assets and Interests in Variable Interest Entities. The document
increases disclosure requirements for public companies and is effective for
reporting periods (interim and annual) that end after December 15, 2008.
This FSP amends FASB Statement No. 140, Accounting for Transfers and
Servicing of Financial Assets and Extinguishments of Liabilities, to require
public entities to provide additional disclosures about transfers of financial
assets. It also amends FASB Interpretation No. 46 (revised December 2003),
Consolidation of Variable Interest Entities, to require public enterprises,
including sponsors that have a variable interest in a variable interest entity,
to provide additional disclosures about their involvement with variable interest
entities. The Company does not expect that the adoption of this pronouncement
will have a significant impact on its financial condition, results of operations
and cash flows.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
In
January 2009, the FASB issued FSP EITF 99-20-1, “Amendments to the Impairment
Guidance of EITF Issue No. 99 “Recognition of Interest Income and Impairment on
Purchased and Retained Beneficial Interests in Securitized Financial Assets”.
FSP EITF 99-20-1 changes the impairment model included within EITF 99-20 to be
more consistent with the impairment model of SFAS No. 115. FSP EITF 99-20-1
achieves this by amending the impairment model in EITF 99-20 to remove its
exclusive reliance on “market participant” estimates of future cash flows used
in determining fair value. Changing the cash flows used to analyze
other-than-temporary impairment from the “market participant” view to a holder’s
estimate of whether there has been a “probable” adverse change in estimated cash
flows allows companies to apply reasonable judgment in assessing whether an
other-than-temporary impairment has occurred. The adoption of FSP EITF 99-20-1
did not have a material impact on our consolidated financial
statements.
Other
accounting standards that have been issued or proposed by the FASB or other
standards-setting bodies that do not require adoption until a future date are
not expected to have a material impact on the consolidated financial statements
upon adoption.
NOTE
2 – GOING CONCERN CONSIDERATIONS
The
accompanying consolidated financial statements are prepared assuming the Company
will continue as a going concern. At December 31, 2008, the Company
had an accumulated deficit of $11,777,133, and a working capital deficiency of
$901,554. Additionally, for the year ended December 31, 2008, the Company
incurred net losses of $527,088, and had negative cash flows from operations in
the amount of $138,515. The ability of the Company to continue as a going
concern is dependent upon increasing sales and obtaining additional capital and
financing. During the year ended December 31, 2008, the Company
borrowed $110,500 and received proceeds from sale of common stock of $15,000 for
working capital purposes. Management intends to attempt to raise
additional funds by way of a public or private offering. While the
Company believes in the viability of its strategy to increase sales volume and
in its ability to raise additional funds, there can be no assurances to that
effect. The Company's limited financial resources have prevented the Company
from aggressively advertising its products and services to achieve consumer
recognition.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE 3 - PROPERTY AND
EQUIPMENT
Property
and equipment consisted of the following:
|
Estimated life
|
|
December
31, 2008
|
|
|
December
31, 2007
|
|
Furniture
and fixtures
|
3
years
|
|
$
|
2,771
|
|
|
$
|
2,771
|
|
Leasehold
improvements
|
5
years
|
|
|
24,986
|
|
|
|
24,754
|
|
|
|
|
|
27,757
|
|
|
|
27,525
|
|
Less:
Accumulated depreciation
|
|
|
|
(9,482
|
)
|
|
|
(4,230
|
))
|
|
|
|
$
|
18,275
|
|
|
$
|
23,295
|
|
For the
years ended December 31, 2008 and 2007, depreciation expense amounted to $5,252
and $3,412, respectively.
NOTE
4 – NOTE PAYABLE – SHORT TERM
During
the year ended December 31, 2008, the Company issued senior secured promissory
notes aggregating $85,500. These notes are payable either in cash or security
equivalent at the option of the Company. The notes payable bear 8% interest per
annum and shall be payable on April 1, 2009. The principal and accrued interest
is convertible at the option of the note holder into shares of our common stock
at a conversion price of $0.50 per share. During fiscal 2008, the Company issued
139,562 shares in connection with the conversion of principal amount of $68,500
and accrued interest of $1,280. The fair value of such shares issued amounted to
approximately $69,780 or $0.50 per share. As of December 31, 2008, note payable
– short term amounted to $17,000.
Accrued
interest on the 8% notes payable amounted to approximately $571 as of December
31, 2008 and is included in accrued expenses.
NOTE
5 – NOTE PAYABLE – LONG TERM
During
the year ended December 31, 2008 and 2007, the Company issued unsecured notes
payable aggregating $25,000 and $132,500, respectively. These notes are payable
either in cash or security equivalent at the option of the Company. The notes
payable bear 3% interest per annum and mature three years from the date of
issuance. The Company may prepay these notes in cash or equivalent securities at
any time without penalty. During fiscal 2008, the Company issued 230,470 shares
in connection with the conversion of principal amount of $112,500 and accrued
interest of $2,735. The fair value of such shares issued amounted to
approximately $115,235 or $0.50 per share. As of December 31, 2008, note payable
– long term amounted to $45,000.
Accrued
interest on the 3% notes payable amounted to approximately $2,440 and $1,887 as
of December 31, 2008 and 2007, respectively and is included in accrued
expenses.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
6 - RELATED PARTY TRANSACTIONS
Due to Related
Parties
During
2007 and 2006, the Company’s principal officer loaned $39,436 and $14,400,
respectively to the Company for working capital purposes..This debt carries 3%
interest per annum and matures three years from the date of the loan. The amount
due to such related party at December 31, 2008 was $55,251 including accrued
interest of $2,904 and at December 31, 2007 amount due to such related party was
$55,336.
The Chief
Executive Officer of the Company, from time to time, provided advances to the
Company for operating expenses. At December 31, 2008 and 2007, the Company had a
payable to the Chief Executive Officer of the Company amounting to $451 and
$9,682, respectively. These advances are short-term in nature, non-interest
bearing, and included in due to related parties in the Company’s balance sheet
at December 31, 2008 and 2007.
The
Company had accrued salaries payable to the Chief Executive Officer and a
Principal Officer of the Company as of December 31, 2008 and 2007 amounting to
$404,737 and $236,575, respectively and has been included in accrued
expenses.
NOTE
7 - INCOME TAXES
The
Company accounts for income taxes under Statement of Financial Accounting
Standards No. 109, "Accounting for Income Taxes" "SFAS 109". SFAS 109 requires
the recognition of deferred tax assets and liabilities for both the expected
impact of differences between the financial statements and the tax basis of
assets and liabilities, and for the expected future tax benefit to be derived
from tax losses and tax credit carry forwards. SFAS 109 additionally
requires the establishment of a valuation allowance to reflect the likelihood of
realization of deferred tax assets. The Company has a net operating loss carry
forward for tax purposes totaling approximately $924,000 at December 31, 2008,
expiring through the year 2028. Internal Revenue Code Section 382 places a
limitation on the amount of taxable income that can be offset by carry forwards
after certain ownership shifts.
The table
below summarizes the differences between the Company’s effective tax rate and
the statutory federal rate as follows for the year ended December 31, 2008 and
2007:
|
|
2008
|
|
|
2007
|
|
Tax
benefit computed at “expected” statutory rate
|
|
$
|
(188,000
|
)
|
|
$
|
(127,000
|
)
|
State
income taxes, net of benefit
|
|
|
(21,000
|
)
|
|
|
(15,000
|
)
|
Permanent
differences and other
|
|
|
18,000
|
|
|
|
-
|
|
Increase
in valuation allowance
|
|
|
191,000
|
|
|
|
142,000
|
|
Net
income tax benefit
|
|
$
|
-
|
|
|
$
|
-
|
|
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
Deferred
tax assets and liabilities are provided for significant income and expense items
recognized in different years for tax and financial reporting purposes.
Temporary differences, which give rise to a net deferred tax asset is as
follows:
|
|
December
31, 2008
|
|
|
December
31, 2007
|
|
|
|
|
|
|
|
|
Deferred
tax assets:
|
|
|
|
|
|
|
|
|
Net
operating loss carryforward
|
|
$
|
348,000
|
|
|
$
|
263,000
|
|
Stock
based compensation
|
|
|
20,000
|
|
|
|
-
|
|
Allowance
for doubtful account
|
|
|
20,000
|
|
|
|
19,000
|
|
Accrued
salaries
|
|
|
204,000
|
|
|
|
119,000
|
|
Total
Deferred tax assets
|
|
|
592,000
|
|
|
|
401,000
|
|
Less: Valuation
allowance
|
|
|
(592,000
|
)
|
|
|
(401,000
|
)
|
|
|
$
|
-
|
|
|
$
|
-
|
|
After
consideration of all the evidence, both positive and negative, management has
recorded a valuation allowance at December 31, 2008 and 2007, due to the
uncertainty of realizing the deferred income tax assets. The
valuation allowance was increased by $191,000.
NOTE
8 - STOCKHOLDERS’ DEFICIT
During
the year ended December 31, 2008, the Company issued 100,000 shares of common
stock in connection with legal services rendered. The Company valued these
common shares at the fair market value on the date of grant at $0.50 per share
or $50,000 based on the recent selling price of the Company’s common stock which
has been recognize as legal expense.
During
the year ended December 31, 2008, the Company issued 370,032 shares in
connection with the conversion of 3% and 8% promissory notes with a total
principal amount of $181,000 and accrued interest of $4,014. The fair value of
such shares issued amounted to $185,014 or $0.50 per share.
During
the year ended December 31, 2008, the Company received proceeds of $15,000 from
the sale of 30,000 shares of the Company's common stock.
NOTE
9 – COMMITMENTS
Operating
Leases
The
Company leases office space in Boca Raton, Florida under operating leases that
expire in July 2012. The Boca Raton, Florida office lease agreement has
certain escalation clauses and renewal options. Future minimum rental
payments required under this operating lease are as follows:
Year
Ended December 31, 2009
|
|
|
33,390
|
|
Year
Ended December 31, 2010
|
|
|
34,725
|
|
Year
Ended December 31, 2011
|
|
|
36,114
|
|
Year
Ended December 31, 2012 and thereafter
|
|
|
18,411
|
|
Total
|
|
$
|
122,640
|
|
Rent
expense for the years ended December 31, 2008 and 2007 was $57,318
and $40,346, respectively.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER
31, 2008 AND 2007
NOTE
10 – SUBSEQUENT EVENTS
In March
2009, the Company issued a secured promissory note amounting to $20,000 to the
Chief Executive Officer of the Company. This note is payable in cash. The note
payable bears 12% interest per annum and shall be payable on September 30,
2009.
In April
2009, the Company issued 50,000 shares of common stock in connection with
accounting services rendered. The Company valued these common shares at the fair
market value on the date of grant at $0.50 per share or $25,000 based on the
recent selling price of the Company’s common stock which has been recognized as
professional expense.
In May
2009, the Company issued 12,500 shares of common stock in connection with
business and general advisory services rendered during first quarter of 2009.
The Company valued these common shares at the fair market value on the date of
grant at $0.50 per share or $6,250 based on the recent selling price of the
Company’s common stock. The Company has recorded accrued consulting expense
of $6,250 during the first quarter of fiscal 2009.
In May
2009, the Company issued a promissory note amounting $5,000 to the Chief
Executive Officer of the Company. This note is payable in cash unless Payee
agrees with another form of payment. The note payable bears 12% interest per
annum and shall be payable on November 6, 2009.
In July
2009, the Company cancelled 20,717,500 shares of common stock previously issued
to the Company’s CEO as founder shares. In connection with the return of the
20,717,500 shares of common stock, the Company valued the cancelled shares at
par value of $0.0001 per share and recorded it against paid in
capital.
In July
2009, the Company cancelled 100,000 shares of common stock previously issued for
legal service. In connection with the return of the 100,000 shares of common
stock, the Company valued the cancelled shares at par value of $0.50 per share
or $50,000 based on the recent selling price of the Company’s common
stock.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
INDEX TO
CONSOLIDATED FINANCIAL STATEMENTS
CONTENTS
Consolidated
Financial Statements:
|
|
|
|
Consolidated
Balance Sheets at March 31, 2009 (Unaudited) and December 31, 2008
(Audited)
|
F-19
|
|
|
Consolidated
Statements of Operations –
|
|
For
the Three Months Ended March 31, 2009 and 2008 (Unaudited)
|
F-20
|
|
|
Consolidated
Statements of Cash Flows –
|
|
For
the Three Months Ended March 31, 2009 and 2008 (Unaudited)
|
F-21
|
|
|
Notes
to Consolidated Financial Statements
|
F-22
to F-30
|
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
|
CONSOLIDATED
BALANCE SHEETS
|
|
|
March
31,
|
|
|
December
31,
|
|
|
|
2009
|
|
|
2008
|
|
|
|
(Unaudited)
|
|
|
(1)
|
|
ASSETS
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CURRENT
ASSETS:
|
|
|
|
|
|
|
|
Cash
|
|
$
|
17,860
|
|
|
$
|
-
|
|
Accounts
Receivable - Net
|
|
|
20,601
|
|
|
|
34,835
|
|
Other
Current Assets
|
|
|
21,639
|
|
|
|
23,344
|
|
|
|
|
|
|
|
|
|
|
Total
Current Assets
|
|
|
60,100
|
|
|
|
58,179
|
|
|
|
|
|
|
|
|
|
|
PROPERTY
AND EQUIPMENT - Net
|
|
|
16,948
|
|
|
|
18,275
|
|
OTHER
ASSETS
|
|
|
8,901
|
|
|
|
8,901
|
|
|
|
|
|
|
|
|
|
|
Total
Assets
|
|
$
|
85,949
|
|
|
$
|
85,355
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES
AND STOCKHOLDERS' DEFICIT
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CURRENT
LIABILITIES:
|
|
|
|
|
|
|
|
|
Bank
Overdraft
|
|
$
|
-
|
|
|
$
|
1,575
|
|
Notes
Payable
|
|
|
17,000
|
|
|
|
17,000
|
|
Accounts
Payable
|
|
|
322,693
|
|
|
|
323,933
|
|
Accrued
Expenses
|
|
|
650,133
|
|
|
|
607,441
|
|
Deferred
Revenue
|
|
|
5,239
|
|
|
|
9,333
|
|
Due
to Related Parties
|
|
|
50,260
|
|
|
|
451
|
|
|
|
|
|
|
|
|
|
|
Total
Current Liabilities
|
|
|
1,045,325
|
|
|
|
959,733
|
|
|
|
|
|
|
|
|
|
|
LONG-TERM
LIABILITIES:
|
|
|
|
|
|
|
|
|
Note
Payable
|
|
|
45,000
|
|
|
|
45,000
|
|
Deferred
Revenue
|
|
|
1,420
|
|
|
|
2,152
|
|
Due
to Related Parties
|
|
|
55,644
|
|
|
|
55,251
|
|
|
|
|
|
|
|
|
|
|
Total
Liabilities
|
|
|
1,147,389
|
|
|
|
1,062,136
|
|
|
|
|
|
|
|
|
|
|
STOCKHOLDERS'
DEFICIT:
|
|
|
|
|
|
|
|
|
Preferred
Stock ($0.0001 Par Value; 5,000,000 Shares Authorized;
|
|
|
|
|
|
None
Issued and Outstanding)
|
|
|
-
|
|
|
|
-
|
|
Common
Stock ($0.0001 Par Value; 100,000,000 Shares Authorized;
|
|
|
|
|
|
25,500,032
and 25,500,032 Issued and Outstanding, respectively)
|
|
|
2,550
|
|
|
|
2,550
|
|
Additional
Paid-in Capital
|
|
|
10,797,802
|
|
|
|
10,797,802
|
|
Accumulated
Deficit
|
|
|
(11,861,792
|
)
|
|
|
(11,777,133
|
)
|
|
|
|
|
|
|
|
|
|
Total
Stockholders' Deficit
|
|
|
(1,061,440
|
)
|
|
|
(976,781
|
)
|
|
|
|
|
|
|
|
|
|
Total
Liabilities and Stockholders' Deficit
|
|
$
|
85,949
|
|
|
$
|
85,355
|
|
(1)
Derived from Audited Financial Statements
|
|
|
|
|
|
|
|
|
|
See
accompanying notes to consolidated financial
statements.
|
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
|
CONSOLIDATED
STATEMENTS OF OPERATIONS
|
Unaudited
|
|
|
For
the Three Months Ended
|
|
|
|
March
31,
|
|
|
|
2009
|
|
|
2008
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
NET
SALES
|
|
$
|
34,282
|
|
|
$
|
88,406
|
|
|
|
|
|
|
|
|
|
|
COST
OF SALES
|
|
|
27,756
|
|
|
|
31,824
|
|
|
|
|
|
|
|
|
|
|
GROSS
PROFIT
|
|
|
6,526
|
|
|
|
56,582
|
|
|
|
|
|
|
|
|
|
|
OPERATING
EXPENSES:
|
|
|
|
|
|
|
|
|
Depreciation
|
|
|
1,327
|
|
|
|
1,313
|
|
Bad
Debt Expenses
|
|
|
-
|
|
|
|
7,000
|
|
Professional
Fees
|
|
|
1,413
|
|
|
|
22,180
|
|
Rent
|
|
|
14,530
|
|
|
|
14,210
|
|
Compensation
and Related Taxes
|
|
|
72,139
|
|
|
|
76,482
|
|
Other
Selling, General and Administrative
|
|
|
37,235
|
|
|
|
51,578
|
|
|
|
|
|
|
|
|
|
|
Total
Operating Expenses
|
|
|
126,644
|
|
|
|
172,763
|
|
|
|
|
|
|
|
|
|
|
LOSS
FROM OPERATIONS
|
|
|
(120,118
|
)
|
|
|
(116,181
|
)
|
|
|
|
|
|
|
|
|
|
OTHER
INCOME (EXPENSES):
|
|
|
|
|
|
|
|
|
Other
Income
|
|
|
38,345
|
|
|
|
8,124
|
|
Gain
from Debt Settlement
|
|
|
-
|
|
|
|
23,718
|
|
Interest
Expense
|
|
|
(2,886
|
)
|
|
|
(1,170
|
)
|
|
|
|
|
|
|
|
|
|
Total
Other (Expense) Income
|
|
|
35,459
|
|
|
|
30,672
|
|
|
|
|
|
|
|
|
|
|
NET
LOSS
|
|
$
|
(84,659
|
)
|
|
$
|
(85,509
|
)
|
|
|
|
|
|
|
|
|
|
NET
LOSS PER COMMON SHARE:
|
|
|
|
|
|
|
|
|
Basic
and Diluted
|
|
$
|
-
|
|
|
$
|
-
|
|
|
|
|
|
|
|
|
|
|
WEIGHTED
AVERAGE COMMON SHARES
|
|
|
|
|
|
|
|
|
OUTSTANDING
- Basic and Diluted
|
|
|
25,500,032
|
|
|
|
25,000,000
|
|
See
accompanying notes to consolidated financial
statements.
|
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
|
CONSOLIDATED
STATEMENTS OF CASH FLOWS
|
Unaudited
|
|
|
For
the Three Months Ended
|
|
|
|
March
31,
|
|
|
|
2009
|
|
|
2008
|
|
|
|
|
|
|
|
|
CASH
FLOWS FROM OPERATING ACTIVITIES:
|
|
|
|
|
|
|
Net
Loss
|
|
$
|
(84,659
|
)
|
|
$
|
(85,509
|
)
|
Adjustments
to Reconcile Net Loss to Net Cash Flows
|
|
|
|
|
|
|
|
|
Used
in Operating Activities:
|
|
|
|
|
|
|
|
|
Depreciation
|
|
|
1,327
|
|
|
|
1,313
|
|
Bad
debt expenses
|
|
|
-
|
|
|
|
7,000
|
|
(Increase)
Decrease in:
|
|
|
|
|
|
|
|
|
Accounts
receivable
|
|
|
14,234
|
|
|
|
(3,557
|
)
|
Other
current assets
|
|
|
1,705
|
|
|
|
(4,909
|
)
|
|
|
|
|
|
|
|
|
|
Increase
(Decrease) in:
|
|
|
|
|
|
|
|
|
Accounts
payable
|
|
|
(1,240
|
)
|
|
|
1,290
|
|
Accrued
expenses
|
|
|
42,692
|
|
|
|
46,111
|
|
Customer
deposits
|
|
|
-
|
|
|
|
(26,100
|
)
|
Deferred
revenue
|
|
|
(4,826
|
)
|
|
|
(3,038
|
)
|
|
|
|
|
|
|
|
|
|
Net
Cash Flows Used in Operating Activities
|
|
|
(30,767
|
)
|
|
|
(67,399
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CASH
FLOWS FROM FINANCING ACTIVITIES:
|
|
|
|
|
|
|
|
|
Bank
overdraft
|
|
|
(1,575
|
)
|
|
|
21,593
|
|
Proceeds
from notes payable
|
|
|
-
|
|
|
|
25,000
|
|
Repayments
of related party advances
|
|
|
-
|
|
|
|
(320
|
)
|
Due
to related parties
|
|
|
50,202
|
|
|
|
700
|
|
|
|
|
|
|
|
|
|
|
Net
Cash Flows Provided by Financing Activities
|
|
|
48,627
|
|
|
|
46,973
|
|
|
|
|
|
|
|
|
|
|
Net Increase
(Decrease) in Cash
|
|
|
17,860
|
|
|
|
(20,426
|
)
|
|
|
|
|
|
|
|
|
|
Cash
- Beginning of Period
|
|
|
-
|
|
|
|
23,054
|
|
|
|
|
|
|
|
|
|
|
Cash
- End of Period
|
|
$
|
17,860
|
|
|
$
|
2,628
|
|
|
|
|
|
|
|
|
|
|
SUPPLEMENTAL
DISCLOSURE OF CASH FLOW INFORMATION:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash
paid during the period for:
|
|
|
|
|
|
|
|
|
Interest
|
|
$
|
-
|
|
|
$
|
-
|
|
Income
Taxes
|
|
$
|
-
|
|
|
$
|
-
|
|
See
accompanying notes to consolidated financial
statements.
|
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES
Organization
DirectView
Holdings, Inc., (the “Company”), was incorporated in the State of Delaware on
October 2, 2006. On October 9, 2006, the Company entered into a Subsidiary Stock
Purchase Agreement with GS Carbon Trading Inc. (“GS”) formerly DirectView, Inc.,
a publicly held company. GS sold its subsidiaries to the Company in
return for the assumption by the Company of a portion of GS’ liabilities and all
trade credit and other liabilities incidental to these subsidiaries'
operations.
For
financial reporting purposes, the assets, liabilities, historical earnings
(deficits), and additional paid in capital of the acquired subsidiaries are
reflected in the Company’s financial statements.
The
Company has the following four wholly-owned subsidiaries: DirectView Video
Technologies Inc., DirectView Security Systems Inc., Ralston Communication
Services Inc., and Meeting Technologies Inc.
The
Company is a full-service provider of teleconferencing services to businesses
and organizations. The Company's conferencing services enable its clients
to cost-effectively conduct remote meetings by linking participants
in geographically dispersed locations. The Company's primary focus is to
provide high value-added conferencing services to organizations such as
professional service firms, investment banks, high tech companies, law
firms, investor relations firms, and other domestic and multinational
companies.
Basis of
presentation
The
consolidated financial statements are prepared in accordance with generally
accepted accounting principles in the United States of America ("US
GAAP"). The consolidated financial statements of the Company include
the Company and its wholly-owned subsidiaries. All material
intercompany balances and transactions have been eliminated in consolidation.
These financial statements should be read in conjunction with the audited
consolidated financial statements and related footnotes as of and for the year
ended December 31, 2008.
In the
opinion of management, all adjustments (consisting of normal recurring items)
necessary to present fairly the Company's financial position as of March 31,
2009, and the results of operations and cash flows for the three months ending
March 31, 2009 have been included. The results of operations for the three
months ended March 31, 2009 are not necessarily indicative of the results to be
expected for the full year.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
Use of
Estimates
In
preparing the consolidated financial statements, management is required to make
estimates and assumptions that affect the reported amounts of assets and
liabilities as of the date of the statements of financial condition, and
revenues and expenses for the periods then ended. Actual results may
differ significantly from those estimates. Significant estimates made by
management include, but are not limited to, the allowance for doubtful accounts,
and the useful life of property and equipment.
Cash and Cash
Equivalents
The
Company considers all highly liquid investments purchased with an original
maturity of three months or less to be cash equivalents. The Company places its
cash with a high credit quality financial institution. The Company’s account at
this institution is insured by the Federal Deposit Insurance Corporation
("FDIC") up to $250,000. For the three months ended March 31, 2009 and 2008, the
Company has not reached bank balances exceeding the FDIC insurance limit. To
reduce its risk associated with the failure of such financial institution, the
Company evaluates at least annually the rating of the financial institution in
which it holds deposits.
Fair Value of Financial
Instruments
The
carrying amounts reported in the balance sheet for cash, accounts receivable,
accounts payable, accrued expenses, notes payable and due to related parties
approximate their estimated fair market value based on the short-term maturity
of these instruments. The carrying amount of the notes approximates the
estimated fair value for these financial instruments as management believes that
such notes constitute substantially all of the Company's debt and the interest
payable on the notes approximates the Company's incremental borrowing
rate.
Accounts
Receivable
The
Company has a policy of reserving for questionable accounts based on its best
estimate of the amount of probable credit losses in its existing accounts
receivable. The Company periodically reviews its accounts receivable
to determine whether an allowance is necessary based on an analysis of past due
accounts and other factors that may indicate that the realization of an account
may be in doubt. Account balances deemed to be uncollectible are
charged to the bad debt expense after all means of collection have been
exhausted and the potential for recovery is considered remote. At
March 31, 2009 and December 31, 2008, management determined that an allowance is
necessary which amounted to $51,494. During the three months ended March 31,
2009 and 2008, the Company wrote-off $0 and $7,000, respectively of
uncollectible accounts receivable.
Advertising
Advertising
is expensed as incurred. Advertising expenses for the three months ended March
31, 2009 and 2008 totaled approximately $421 and $501,
respectively.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
Shipping
costs
Shipping
costs are included in other selling, general and administrative expenses and
amounted to $234 and $1,677 for the three months ended March 31, 2009 and 2008,
respectively.
Property and
equipment
Property
and equipment are carried at cost. The cost of repairs and maintenance is
expensed as incurred; major replacements and improvements are
capitalized. When assets are retired or disposed of, the cost and
accumulated depreciation are removed from the accounts, and any resulting gains
or losses are included in income in the year of disposition. In
accordance with Statement of Financial Accounting Standards (SFAS) No. 144,
"Accounting for the Impairment or Disposal of Long-Lived Assets", the Company
examines the possibility of decreases in the value of fixed assets when events
or changes in circumstances reflect the fact that their recorded value may not
be recoverable. Depreciation is calculated on a straight-line basis over the
estimated useful life of the assets.
I
mpairment of Long-Lived
Assets
In
accordance with Statement of Financial Accounting Standards (SFAS) No. 144,
"Accounting for the Impairment or Disposal of Long-Lived Assets," The Company
periodically reviews its long-lived assets for impairment whenever events or
changes in circumstances indicate that the carrying amount of the assets may not
be fully recoverable. The Company recognizes an impairment loss when the sum of
expected undiscounted future cash flows is less than the carrying amount of the
asset. The amount of impairment is measured as the difference between the
asset’s estimated fair value and its book value. The Company did not consider it
necessary to record any impairment charges during the three months ended March
31, 2009 and 2008.
Income
Taxes
Under the
asset and liability method of FASB Statement 109, deferred tax assets and
liabilities are recognized for the future tax consequences attributable to
differences between the financial statement carrying amounts of existing assets
and liabilities, and their respective tax bases and operating loss and tax
credit carryforwards. Deferred tax assets and liabilities are measured using
enacted tax rates expected to apply to taxable income in the years in which
those temporary differences are expected to be recovered or settled. Deferred
tax assets are reduced by a valuation allowance, when in the Company's opinion
it is likely that some portion or the entire deferred tax asset will not be
realized.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
Revenue
recognition
The
Company follows the guidance of the Securities and Exchange Commission’s Staff
Accounting Bulletin 104 for revenue recognition. In general, the Company
records revenue when persuasive evidence of an arrangement exists, services have
been rendered or product delivery has occurred, the sales price to the customer
is fixed or determinable, and collectibility is reasonably assured. When a
customer order contains multiple items such as hardware, software, and services
which are delivered at varying times, the Company determines whether the
delivered items can be considered separate units of accounting as prescribed
under Emerging Issues Task Force (“EITF”) Issue No. 00-21, “Revenue
Arrangements with Multiple Deliverables” (“EITF 00-21”).
EITF 00-21
states that delivered items should be considered separate units of accounting if
delivered items have value to the customer on a standalone basis, there is
objective and reliable evidence of the fair value of undelivered items, and if
delivery of undelivered items is probable and substantially in the Company’s
control.
The
following policies reflect specific criteria for the various revenues streams of
the Company:
Revenue
is recognized upon completion of conferencing services. The Company generally
does not charge up-front fees and bills its customers based on
usage.
Revenue
for video equipment sales is recognized upon delivery and
installation.
Revenue
from periodic maintenance agreements is generally recognized ratably over the
respective maintenance periods provided no significant obligations remain and
collectibility of the related receivable is probable.
Stock Based
Compensation
The
Company adopted Statement of Financial Accounting Standards No. 123
(revised 2004),
Share Based
Payment
(“SFAS No. 123R”). SFAS No. 123R establishes the
financial accounting and reporting standards for stock-based compensation plans.
As required by SFAS No. 123R, the Company recognizes the cost resulting
from all stock-based payment transactions including shares issued under its
stock option plans in the consolidated financial statements. For the three
months ended March 31, 2009 and 2008, the Company did not grant any stock
options.
Non-Employee Stock-Based
Compensation
The cost
of stock based compensation awards issued to non-employees for services are
recorded at either the fair value of the services rendered or the instruments
issued in exchange for such services, whichever is more readily determinable,
using the measurement date guidelines enumerated in Emerging Issues Task Force
Issue (“EITF”) 96-18, “Accounting for Equity Instruments That Are Issued to
Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or
Services” (“EITF 96-18”).
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
Concentrations of
Credit Risk and
Major C
ustomers
Financial
instruments which potentially subject the Company to concentrations of credit
risk consist principally of cash and trade accounts receivable. The Company
places its cash with high credit quality financial institutions. Almost all
of the Company's sales are credit sales which are primarily to
customers whose ability to pay is dependent upon the industry economics
prevailing in these areas; however, concentrations of credit risk with
respect to trade accounts receivables is limited due to generally short
payment terms. The Company also performs ongoing credit evaluations of its
customers to help further reduce credit risk.
Recent Accounting
Pronouncements
On
January 1, 2008, the Company adopted the provisions of Statement of Financial
Accounting Standards ("SFAS") No. 157, "Fair Value Measurements" ("SFAS 157").
SFAS 157 defines fair value as used in numerous accounting pronouncements,
establishes a framework for measuring fair value and expands disclosure of fair
value measurements. In February 2008, the Financial Accounting Standards Board
("FASB") issued FASB Staff Position, "FSP FAS 157-2--Effective Date of FASB
Statement No. 157" ("FSP 157-2"), which delays the effective date of SFAS 157
for one year for certain nonfinancial assets and nonfinancial liabilities,
except those that are recognized or disclosed at fair value in the financial
statements on a recurring basis (at least annually). Excluded from the scope of
SFAS 157 are certain leasing transactions accounted for under SFAS No. 13,
"Accounting for Leases." The exclusion does not apply to fair value measurements
of assets and liabilities recorded as a result of a lease transaction but
measured pursuant to other pronouncements within the scope of SFAS 157. The
Company does not expect that the adoption of the provisions of FSP 157-2 will
have a material impact on its financial position, cash flows or results of
operations.
In March
2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and
Hedging Activities ("SFAS 161"). This statement requires companies to provide
enhanced disclosures about (a) how and why they use derivative instruments, (b)
how derivative instruments and related hedged items are accounted for under
Statement 133 and its related interpretations, and (c) how derivative
instruments and related hedged items affect a company's financial position,
financial performance, and cash flows. SFAS 161 is effective for financial
statements issued for fiscal years and interim periods beginning after November
15, 2008. The Company will adopt the new disclosure requirements on or before
the required effective date and thus will provide additional disclosures in its
financial statements when adopted.
In April
2008, FASB Staff Position No. 142-3, Determination of the Useful Life of
Intangible Assets (FSP 142-3) was issued. This standard amends the factors that
should be considered in developing renewal or extension assumptions used to
determine the useful life of a recognized intangible asset under FASB Statement
No. 142, Goodwill and Other Intangible Assets. FSP 142-3 is effective
for
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
financial
statements issued for fiscal years beginning after December 15, 2008, and
interim periods within those fiscal years. Early adoption is prohibited. The
Company does not expect that the adoption of this provision will have a material
impact on its financial position, cash flows or results of
operations.
In May
2008, the FASB issued FAS No. 162, The Hierarchy of Generally Accepted
Accounting
Principles”
which identifies the sources of accounting principles and the framework for
selecting the principles to be used in the preparation of financial
statements in conformity with generally accepted accounting principles
(GAAP) in the United States (the GAAP hierarchy). This statement is effective
60 days following the SEC’s approval of the Public Company Accounting
Oversight Board amendments to AU Section 411, “
The Meaning of
Present Fairly
in Conformity With Generally Accepted Accounting Principles”. The Company does
not expect that the adoption of this pronouncement will have a significant
impact on its financial condition, results of operations and cash
flows.
In May
2008, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 163,
“Accounting for Financial Guarantee Insurance Contracts-and interpretation of
FASB Statement No. 60”. SFAS No. 163 clarifies how Statement 60 applies to
financial guarantee insurance contracts, including the recognition and
measurement of premium revenue and claims liabilities. This statement also
requires expanded disclosures about financial guarantee insurance contracts.
SFAS No. 163 is effective for fiscal years beginning on or after December 15,
2008, and interim periods within those years. SFAS No. 163 has no effect on the
Company’s financial position, statements of operations, or cash flows at this
time.
In
June 2008, the FASB issued FASB Staff Position EITF 03-6-1,
Determining Whether Instruments
Granted in Share-Based Payment Transactions Are Participating Securities,
(“FSP EITF 03-6-1”). FSP EITF 03-6-1 addresses whether instruments granted
in share-based payment transactions are participating securities prior to
vesting, and therefore need to be included in the computation of earnings per
share under the two-class method as described in FASB Statement of Financial
Accounting Standards No. 128, “Earnings per Share.” FSP EITF 03-6-1 is
effective for financial statements issued for fiscal years beginning on or after
December 15, 2008 and earlier adoption is prohibited. We are not required
to adopt FSP EITF 03-6-1; neither do we believe that FSP EITF 03-6-1 would have
a material effect on our financial position
and results of
operations if adopted.
In
December 2008, the FASB issued FASB Staff Position (FSP) FAS 140-4 and
FIN 46(R)-8, Disclosures by Public Entities (Enterprises) about Transfers
of Financial Assets and Interests in Variable Interest Entities. The document
increases disclosure requirements for public companies and is effective for
reporting periods (interim and annual) that end after December 15, 2008.
This FSP amends FASB Statement No. 140, Accounting for Transfers and
Servicing of Financial Assets and Extinguishments of Liabilities, to require
public entities to provide additional disclosures about transfers of financial
assets. It also amends FASB Interpretation No. 46 (revised December 2003),
Consolidation of Variable Interest Entities, to require public enterprises,
including sponsors that have a variable interest in a variable interest entity,
to provide additional disclosures about their involvement with variable interest
entities. The Company does not expect that the adoption of this pronouncement
will have a significant impact on its financial condition, results of operations
and cash flows.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
1 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT
ACCOUNTING
POLICIES (continued)
In
January 2009, the FASB issued FSP EITF 99-20-1, “Amendments to the Impairment
Guidance of EITF Issue No. 99 “Recognition of Interest Income and Impairment on
Purchased and Retained Beneficial Interests in Securitized Financial Assets”.
FSP EITF 99-20-1 changes the impairment model included within EITF 99-20 to be
more consistent with the impairment model of SFAS No. 115. FSP EITF 99-20-1
achieves this by amending the impairment model in EITF 99-20 to remove its
exclusive reliance on “market participant” estimates of future cash flows used
in determining fair value. Changing the cash flows used to analyze
other-than-temporary impairment from the “market participant” view to a holder’s
estimate of whether there has been a “probable” adverse change in estimated cash
flows allows companies to apply reasonable judgment in assessing whether an
other-than-temporary impairment has occurred. The adoption of FSP EITF 99-20-1
did not have a material impact on our consolidated financial
statements.
Other
accounting standards that have been issued or proposed by the FASB or other
standards-setting bodies that do not require adoption until a future date are
not expected to have a material impact on the consolidated financial statements
upon adoption.
NOTE
2 – GOING CONCERN CONSIDERATIONS
The
accompanying consolidated financial statements are prepared assuming the Company
will continue as a going concern. At March 31, 2009, the Company had
an accumulated deficit of $11,861,792, and a working capital deficiency of
$985,225. Additionally, for the three months ended March 31, 2009, the Company
incurred net losses of $84,659, and had negative cash flows from operations in
the amount of $30,767. The ability of the Company to continue as a going concern
is dependent upon increasing sales and obtaining additional capital and
financing. During the three months ended March 31, 2009, the Company
borrowed $20,000 for working capital purposes. Management intends to
attempt to raise additional funds by way of a public or private
offering. While the Company believes in the viability of its strategy
to increase sales volume and in its ability to raise additional funds, there can
be no assurances to that effect. The Company's limited financial resources have
prevented the Company from aggressively advertising its products and services to
achieve consumer recognition.
NOTE 3 - PROPERTY AND
EQUIPMENT
Property
and equipment consisted of the following:
|
Estimated life
|
|
March
31,
2009
|
|
|
December
31,
2008
|
|
Furniture
and fixtures
|
3
years
|
|
$
|
2,771
|
|
|
$
|
2,771
|
|
Leasehold
improvements
|
5
years
|
|
|
24,986
|
|
|
|
24,986
|
|
|
|
|
|
27,757
|
|
|
|
27,757
|
|
Less:
Accumulated depreciation
|
|
|
|
(10,809
|
)
|
|
|
(9,482
|
))
|
|
|
|
$
|
16,948
|
|
|
$
|
18,275
|
|
For the
three months ended March 31, 2009 and 2008, depreciation expense amounted to
$1,327 and $1,313, respectively.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
NOTE
4 – NOTES PAYABLE – SHORT TERM
During
the year ended December 31, 2008, the Company issued senior secured promissory
notes aggregating $85,500. These notes are payable either in cash or security
equivalent at the option of the Company. The notes payable bear 8% interest per
annum and shall be payable on April 1, 2009. The principal and accrued interest
is convertible at the option of the note holder into shares of our common stock
at a conversion price of $0.50 per share. During fiscal 2008, the Company issued
139,562 shares in connection with the conversion of principal amount of $68,500
and accrued interest of $1,280. The fair value of such shares issued amounted to
approximately $69,780 or $0.50 per share.
As of
March 31, 2009, notes payable – short term totaled $17,000. Accrued interest on
the 8% note payable amounted to approximately $911 and $571 as of March 31, 2009
and December 31, 2008, respectively, and is included in accrued
expenses.
NOTE
5 – NOTE PAYABLE – LONG TERM
During
the year ended December 31, 2008 and 2007, the Company issued unsecured notes
payable aggregating $25,000 and $132,500, respectively. These notes are payable
either in cash or security equivalent at the option of the Company. The notes
payable bear 3% interest per annum and mature three years from the date of
issuance. The Company may prepay these notes in cash or equivalent securities at
any time without penalty. During fiscal 2008, the Company issued 230,470 shares
in connection with the conversion of principal amount of $112,500 and accrued
interest of $2,735. The fair value of such shares issued amounted to
approximately $115,235 or $0.50 per share. As of March 31, 2009, note payable –
long term amounted to $45,000.
Accrued
interest on the 3% notes payable amounted to approximately $2,777 and $2,440 as
of March 31, 2009 and December 31, 2008, respectively and is included in accrued
expenses.
NOTE
6 - RELATED PARTY TRANSACTIONS
Due to Related
Parties
During
2007 and 2006, the Company’s principal officer loaned $39,436 and $14,400,
respectively to the Company for working capital purposes. This debt carries 3%
interest per annum and matures three years from the date of the loan. The amount
due to such related party including accrued interest at March 31, 2009 and
December 31, 2008 was $55,644 and $55,251, respectively.
DIRECTVIEW
HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS
March 31,
2009
The Chief
Executive Officer of the Company, from time to time, provided advances to the
Company for operating expenses. At March 31, 2009 and December 31, 2008, the
Company had a payable to the Chief Executive Officer of the Company amounting to
$0 and $451, respectively. These advances are short-term in nature and
non-interest bearing.
At March
31, 2009, the Company had a payable to an affiliated company, owned by the Chief
Executive Officer of the Company amounting to $30,260. These advances are for
working capital purposes, non-interest bearing, and payable on
demand.
In March
2009, the Company issued a secured promissory note amounting to $20,000 to the
Chief Executive Officer of the Company. This note is payable in cash. The note
payable bears 12% interest per annum and shall be payable on September 30,
2009.
The
Company had accrued salaries payable to the Chief Executive Officer and a
Principal Officer of the Company as of December 31, 2008 and 2007 totaling to
$404,737 and $236,575, respectively and has been included in accrued
expenses.
NOTE
7– SUBSEQUENT EVENTS
In April
2009, the Company issued 50,000 shares of common stock in connection with
accounting services rendered. The Company valued these common shares at the fair
market value on the date of grant at $0.50 per share or $25,000 based on the
recent selling price of the Company’s common stock which has been recognized as
professional expense.
In May
2009, the Company issued 12,500 shares of common stock in connection with
business and general advisory services rendered during first quarter of fiscal
2009. The Company valued these common shares at the fair market value on the
date of grant at $0.50 per share or $6,250 based on the recent selling price of
the Company’s common stock. The Company has recorded accrued consulting expense
of $6,250 during the first quarter of fiscal 2009.
In May
2009, the Company issued a promissory note amounting $5,000 to the Chief
Executive Officer of the Company. This note is payable in cash unless Payee
agrees with another form of payment. The note payable bears 12% interest per
annum and shall be payable on November 6, 2009.
In July
2009, the Company cancelled 20,717,500 shares of common stock previously issued
to the Company’s CEO as founder shares. In connection with the return of the
20,717,500 shares of common stock, the Company valued the cancelled shares at
par value of $0.0001 per share and recorded it against paid in
capital.
In July
2009, the Company cancelled 100,000 shares of common stock previously issued for
legal service. In connection with the return of the 100,000 shares of common
stock, the Company valued the cancelled shares at par value of $0.50 per share
or $50,000 based on the recent selling price of the Company’s common
stock.
F-30