UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):  February 15, 2011

DARLINGTON MINES LTD.
 (Exact name of registrant as specified in its charter)

Nevada 000-53586 N/A
(State or other jurisdiction of
incorporation)
(Commission) File Number (I.R.S. Employer Identification
No.)

20A, Time Centre, 53-55 Hollywood Road,
Central Hong Kong

(Address of principal executive offices)

Registrant’s telephone number, including area code:
(852) 5371 1266

____________________________________
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 [  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
 [  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
 [  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
 [  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


FORWARD-LOOKING STATEMENTS

This Current Report on Form 8-K (the “Current Report”) contains forward-looking statements that involve risks and uncertainties.  Forward-looking statements in this document include, among others, statements regarding our capital needs, business plans and expectations.  Such forward-looking statements involve assumptions, risks and uncertainties regarding, among others, the success of our business plan, availability of funds, government regulations, operating costs, our ability to achieve significant revenues, our business model and products and other factors.  Any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may”, “will”, “should”, “expect”, “plan”, “intend”, “anticipate”, “believe”, “estimate”, “predict”, “potential” or “continue”, the negative of such terms or other comparable terminology.  In evaluating these statements, you should consider various factors, including the assumptions, risks and uncertainties set forth in reports and other documents we have filed with or furnished to the Securities and Exchange Commission (the “SEC”).  These factors or any of them may cause our actual results to differ materially from any forward-looking statement made in this document.  While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding future events, our actual results will likely vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested herein.  The forward-looking statements in this document are made as of the date of this document and we do not intend or undertake to update any of the forward-looking statements to conform these statements to actual results, except as required by applicable law, including the securities laws of the United States.

Unless otherwise indicated, in this Form 8-K, references to “we,” “our,” “us,” the “Company,” “Pulse” or the “Registrant” refer to Darlington Mines Ltd., a Nevada corporation and its wholly owned subsidiary, The Pulse Beverage Corporation, a Colorado corporation.


Section 1 – Registration’s Business and Operations

Item 1.01 Entry into a Material Definitive Agreement.

The information contained in Item 2.01 below is incorporated by reference herein.

Section 2 – Financial Information

Item 2.01 Completion of Acquisition or Disposition of Assets.

On February 15, 2011 (the “Closing Date”), Darlington Mines Ltd., a Nevada corporation (the “Registrant”) closed a voluntary share exchange transaction with The Pulse Beverage Corporation (“Pulse”) pursuant to a Share Exchange Agreement (the “Exchange Agreement”) by and among the Registrant, Pulse and the stockholders of Pulse (the “Pulse Stockholders”). Pulse owns certain tangible assets and intangible assets being formulations, rights, trademarks and patents of a nutraceutical (or functional) water-based beverage called Pulse®. The Pulse® products were scientifically researched and formulated by the Baxter Healthcare Corporation.

Prior to the voluntary share exchange under the Exchange Agreement (“Share Exchange Transaction”), we were a public reporting “Shell Company”, as defined in Rule 12b-2 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  Following the consummation of the Exchange Agreement we believe that we are not a shell corporation as that term is defined in Rule 405 of the Securities Act of 1933, as amended (the “Securities Act”) and Rule 12b-2 of the Exchange Act.

Simultaneously with the Closing of the Share Exchange Transaction, on the Closing Date, Mr. Francis Chiew, a shareholder, director and, as of the Closing Date, our former President, Chief Executive Officer, Chief Financial Officer, Treasurer and Secretary, agreed to surrender 26,660,000 shares of the Company’s common stock to the Company for cancellation.

As a result of the Share Exchange Transaction, the Pulse Stockholders received 13,280,000 shares of our common stock in exchange for 100% of the issued and outstanding common stock of Pulse representing approximately 46% of our now issued 28,800,000 issued and outstanding shares of common stock. Pulse became our wholly-owned subsidiary.

The Exchange Agreement contains customary representations, warranties, and conditions to closing.  The foregoing description of the terms and conditions of the Exchange Agreement and the transactions contemplated there under that are material to the Company does not purport to be complete and is qualified in its entirety by reference to the full text of the Exchange Agreement. A copy of the Exchange Agreement is attached hereto as Exhibit 2.1, and is incorporated herein by reference.

From and after the Closing Date, our operations will consist of the business and operations of Pulse.  Therefore, we disclose information about the business, financial condition, and management of Pulse in this Form 8-K.

For accounting purposes, the Share Exchange Transaction has been accounted for as a purchase of Pulse by the Registrant under the purchase method for business combinations. Consequently, the historical financial statements of the Registrant included in the Registrant’s periodic filings with the Securities and Exchange Commission (“SEC”) continue as our historical financial statements. The financial statements of Pulse are set forth in Exhibit 99.1 of this Current Report.


Pro forma information is only presented for the balance sheet, as on the date of the Exchange Agreement, the Registrant was considered a public shell and accordingly, the transaction was not considered a business combination. For pro forma financial information, see Exhibit 99.2 of this Current Report.

DESCRIPTION OF BUSINESS

Corporate History Prior to February 15, 2011

We were incorporated in the State of Nevada on August 23, 2006.  From August 23, 2006 to February 15, 2011 we were first, an exploration stage corporation, and recently a development stage corporation. A development stage corporation is one engaged in the search of business opportunities, successful negotiation and closing of a business acquisition and furthering its business plan. Since October, 2010 we had been searching for business opportunities to exploit the growing China economy.

We maintain our statutory registered agent's office at The Corporation Trust Co. of Nevada, 311 South Division Street, Carson City, NV 89703 and our international corporate office is located at 20A, Time Centre, 53-55 Hollywood Road, Central, Hong Kong. Our telephone number is 852-3014-8400. Our US operations will be headquartered in Denver, Colorado. We are in the process of securing approximately 3,500 square feet of office and warehouse space in Denver, Colorado, USA.

OVERVIEW

The Pulse Beverage Corporation (“Pulse”), based in Denver, Colorado, was formed in 2010 for the purpose of exploiting niche markets in the beverage industry. It has done this by developing non-alcoholic water-based drinks that are not only refreshing but also healthy for the beverage consumers. The mission of Pulse is to improve the health of people who consume their products and offer those people a voice in the beverage that they purchase and consume.

Pulse is organized around two branded products: Pulse® nutraceuticals (or functional) water-based beverages in three separate categories and Ready-to-Drink Natural Lemonades all of which it intends to sell through a nationwide sales network. Pulse is in the process of securing the services of several key figures that have successfully launched and/or managed more than twenty-five major brands over the past twenty years and have claim on, and access to, numerous buyers who supply thousands of retail outlets, supermarkets, convenience stores and mass merchants.

Although Pulse has acquired or developed several products, it will continue to acquire products that complement or extend its current product mix. Pulse intends to conduct a study of the highly fragmented beverage industry, many of which are undercapitalized. Management believes that one or two strategic product acquisitions would shorten Pulse’s maturation cycle, allowing it to reach critical mass sooner than only developing additional products in-house.

Pulse intends to outsource many of its operating activities such as manufacturing, sales and distribution. Management believes it will need fewer than fifteen full-time employees.


Pulse will manufacture, distribute and market the Pulse® brand of beverages. Pulse® is a beverage that contains functional ingredients, including certain vitamins and anti-oxidants such as Vitamins C, D, E, B6, and B12, Calcium, Magnesium, lycopene, selenium, soluble fiber, green tea catechins, soy isoflavones and Folic Acid.  It is understood in the health industry that these vitamins and nutraceuticals aid in promoting health.  Pulse® is unique in that it was developed by Baxter Healthcare Corporation to be scientifically effective in the recommended serving sizes and contains ingredients that are widely considered to be critial to adult health, including those vitamins and ingredients set forth above .   The term “nutraceutical” is a term combining the words “nutrition” and “pharmaceutical,” and is a food product that provides health and medical benefits, including the prevention and treatment of disease. The Pulse® product was scientifically researched and formulated by the Baxter Healthcare Corporation and Pulse has acquired all of the formulations, rights and patents relating to the Pulse® brand. Baxter Healthcare Corporation spent approximately $10 million developing and marketing the Pulse® product line.  Management believes that Pulse® is the only nutraceutical (or functional) beverage that has been developed by a major healthcare company.  Pulse, through its acquisition of the Pulse® brand is entitled to label their Pulse® products as follows: “Formulation developed under license from Baxter Healthcare Corporation”. This Licensing Agreement with Baxter Healthcare Corporation is in perpetuity and does not require that any royalty payments be made to the Baxter Healthcare Corporation.

 

Pulse's mission is to be one of the market leaders in the development and marketing of nutritional beverage products that: (i) provide real health benefits to a significant segment of the population (ii) are endorsed by clinicians through the utilization of nutritional ingredients with clinically demonstrated benefits for targeted areas of health and wellness and (iii) are convenient, simple and appealing to the consumers. The targeted demographics for Pulse products are the influential  "baby boomers" market due to that segments desire to maintain health and youthfulness, while aging and starting to experience chronic health conditions.  The Pulse brand mission and concept is supported by a growing consumer link between nutrition and wellness and the evergrowing need for convenient solutions. This fact ensures that the product lines do not just attract the huge "baby boomer" category but includes all consumers who want health conscious beverages Pulse is attempting to create a new product category that is focused  on providing true and meaningful health and wellness benefits in a convenient, enjoyable and good tasting format.


Pulse will develop and market non-alcoholic drinks that are refreshing and healthy in a novel manner.  Development and production will be responsive to advancing knowledge and science in the related fields of nutrition and ingredient technology. In addition to the development of new nutraceutical Pulse® beverages, the Company is designing packaging and finalizing the development for Ready-to-Drink natural lemonade products.

The Pulse® nutraceutical brands may be the only refreshment beverage developed that actually have sufficient dosages of active functional ingredients, as noted above, to help someone become healthy The Pulse® neutraceutical brands are formulated as three nutritional health beverages:

Pulse® - Heart Health Care Formula - The Pulse® Heart Health Care formula contains safe and effective levels of a number of important health and health friendly nutrients such as soluble fiber, Vitamin C and Selenium which have been shown to be of benefit in maintaining and enhancing the health of the heart and cardiovascular system;

Pulse® - Men’s Health Care Formula - The Pulse® Men’s Health Care formula is enhanced to meet the needs of men with particular focus on prostate health and free-radical containment. The formula contains a proprietary blend of powerful anti-oxidants including green tea catechins, Vitamin E, Vitamin C, selenium and lycopene. This blend of antioxidants provides objective somatic benefits and contributes to overall health and well-being;

Pulse® - Women’s Health Care Formula - The Pulse® Women’s Health Care formula is a convenient nutritional beverage designed specifically for women and targets at reducing symptoms commonly associated with perimenopause and menopause and promoting bone health. The formula contains meaningful amounts of soy isoflavones, Vitamin B6, Calcium, Magnesium, Vitamin D, Folic Acid and Vitamin B12.

Pulse Ready-to-Drink Natural Lemonades In addition to the three Pulse formulations, Pulse is developing a natural lemonade ready-to-drink beverage aimed at providing functional ingredients to specific health platforms.  Pulse’s entry into the popular juice category takes the form of a natural lemonade beverage.  It will be packaged using a 20 ounce glass bottle.  With the exception of AriZona Beverage Company’s canned lemonade and Calypso lemonade, Pulses’s lemonade will have relatively little competition for shelf space. AriZona and Calypso do not contain all-natural ingredients.

PRODUCTS


Overview

Pulse’s products are niche oriented in that they have been formulated to meet the needs of markets that have yet to attract the attention of other beverage companies or are not being well served. Because the mix is broad and the markets relatively narrow, it is believed that the competition will not perceive them as a threat.  This will afford Pulse an opportunity to gain a foothold in disparate markets and will, inevitably, enhance its chances of success.

Product Mix

Pulse’s products are targeted at the healthy beverage segment of the beverage market which we believe may have a potential market size in excess of $1 billion in sales annually.  Pulse intends to immediately launch its three unique Pulse® nutraceutical formulations: Pulse® - Heart Health Care Formula; Pulse® - Men’s Health Care Formula; and Pulse® - Women’s Health Care Formula. Pulse intends to launch a Ready-to-Drink Natural Lemonade product soon after the launch of the Pulse® neutraceutical products. Pulse’s products differ from the competitors in that they are the direct result of a multi-year research program undertaken by one of the nation’s leading drug companies, Baxter Healthcare Corporation. Pulse has acquired the exclusive right to use the name, formulations and related matter to include the phrase: “ Formulations developed under license from Baxter Healthcare Corporation ” and the “evergreen” statement “ Nutrition Made Simple ” in perpetuity. This exclusive right is royalty free. Proprietary to the products are its formulations, certain technologies and its hot-fill production process. Together, this proprietary know-how gives Pulse a competitive advantage and differentiates its products. Pulse uses microscopic particles known as liposomes to deliver non-water soluble “actives” to target sites within the body. The use of this technology by a company not involved in the manufacturing of drugs is believed by management to be a first. Historically, liposomes have been used by drug companies and cosmetics labs to deliver an active ingredient to a cell site, an ingredient that is lipid based and thus hydrophobic. Furthermore, all Pulse products contain functional ingredients that have been shown to promote health and well-being.

Attractively packaged and carefully positioned, Pulse’s products are expected to enjoy a unique position in the market and to advance its market share in the neutraceutical category. Consumers are thought to have been underserved or are skeptical of the claims made by companies filling the neutraceutical category of the beverage industry.

Formulations

To ensure that the flavor profiles of Pulse’s products are satisfying and that its products meet the needs of its consumers’ health and life-style, Pulse intends to contract Catalyst Development Inc. (“Catalyst”), a highly respected  product development firm located in Burnaby, BC, Canada. Catalyst developed the formulations for Baxter Healthcare Corporation. Its owner, Ronald Kendrick, has joined Pulse in the capacity of Chief of Product Development . Catalyst will also oversee quality assurance.

Pricing

Pulse intends on pricing its products competitively and intends to constantly seek methods and processes to reduce production costs to ensure it remains competitive. Pulse intends on positioning its products in such a way as to nurture the fact that they have healthy ingredients and properties, and, as a consequence, should command a premium price point.


Manufacturing

Pulse intends to contract Catalyst to develop its formulas and co-packers to bottle the finished product. The latter are chosen on the basis of their proximity to the markets Pulse intends on entering. Most of the ingredients used in the formulation of the products are off-the-shelf and thus readily available. No ingredient has a lead time greater than two weeks.  Pulse intends to identify co-packers in United States, Canada, Europe, and Asia to support the launch of its products in those markets.

Quality Control

Pulse is committed to building products that meet or exceed the quality standards set by the U.S. government. Pulse intends to subject its products to rigorous testing and will work closely with various co-packers to ensure quality assurance. Each step in the manufacturing process will be reviewed by Catalyst. The manufacturing process steps include source selection, receipt and storage, filtration, disinfection, bottling, packaging, in-place sanitation, plant quality control and corporate policies affecting quality assurance. In addition, Pulse will ensure that each bottle is stamped with a production date, time, and plant code to quickly isolate problems should they arise.

New Product Development

Pulse, through Catalyst, intends to continually conduct reviews of its products to facilitate against the possibility that the competition will encroach upon Pulse’s market share. Pulse’s product philosophy will continue to be based on developing products in those segments of the market that offer the greatest chance of success such as health, wellness and natural refreshment and will continue to seek out underserved market niches. Management believes it will be able to quickly respond, given its technical and marketing expertise, to changing market conditions with new and innovative products. Pulse is committed to developing products that are distinct (meeting a quantifiable need), is patented or proprietary, lends itself to a significant mark-up, projects a quality and healthy image, and can be distributed through existing distribution channels. Pulse intends to acquire brands of other companies. 

MARKETS,  INDUSTRY AND SALES STRATEGY


Industry watchers are particularly confident about the prospect for drinks that are functional and that offer therapeutic benefit and as such capitalize on the public’s growing interest in products that promise to improve health. Although Pulse will face competition in its bid for market share, it believes, based on research that its products, strong packaging, unique formulations and promotions will induce early trial and in the course of two years build a widespread and loyal following. Pulse also believes that its products will have strong appeal in Europe and the Pacific Rim, in particular, China, a country with which Pulse has long standing ties.  Key drivers of the Chinese beverage market include rising inflows of foreign direct investment, growing levels of consumer spending power, an increasingly health conscious consuming public and the Chinese government’s market-focused economic policy.  We believe our products will be accepted in China because of China’s growing desire for healthy products and its growing middle class and its interest in brands that come from North America.  

The United States has more than 2600 beverage companies and 500 bottlers. Collectively, they account for approximately $105 billion in annual sales. Globally it is estimated that more than $300 billion of non-alcoholic beverages are sold annually.  The market is controlled by two giants, Coca-Cola and Pepsico: the former controls 50% of the world market, the latter 21%.

In 2008 carbonated beverage sales slipped by 3 percent, while sales of energy shots surged (Prior to 2006 carbonated beverages represented 46.8% of the non-alcoholic beverage market; experts predict that carbonated beverage companies will have to work harder than ever before to off-set flagging demand). Industry watchers believe that growth will be largely confined to non-carbonated beverages and will chiefly affect functional drinks (Note: Nutraceuticals, sports and energy drinks are expected to be the principal beneficiaries).

Future Trends

A number of powerful trends are driving the changes that the beverage industry must face.  These changes are predicted to fuel the growth of new categories and reshape old ones. These trends are:

Societal shift affecting health and wellness - Increasingly consumers are coming to view carbonated drinks (CD)—particularly those laden with sugar, caffeine and preservatives—with concern, if not disfavor.  Indeed, much to the dismay of companies such as Coca-Cola and Pepsico, CD’s have become the whipping boy of the nation’s press and an object of considerable concern to the medical community’s, being seen as a primary cause of the nation’s growing obesity and a contributing cause of cancer as recently reported in a number of major U.S. publications;

Emergence of new product categories - For much of the last century carbonated beverages dominated the soft drink industry.  Beginning in 1990’s that began to change with the introduction of what was then styled “alternative beverages.”  Alternative beverages were viewed as a healthier alternative to colas and quickly gained favor with the public and the attention of manufacturers of carbonated beverages.  The category continued to grow and in time contributed to the birth of a number of new categories including:  sports drinks, energy drinks, energy shots and nutraceuticals;

Aging Population - More than 78,000,000 Americans, who were born between 1943 and 1952, began to make their needs and desires known profoundly influencing both the food and beverage industry and affecting everything from packaging and taste profiles to calories and contents.


Maturing Markets and Globalization

According to just-drinks.com, a respected source of industry information, demand for non-carbonated drinks is growing around the world.  Indeed, sales are projected to top $49 billion by 2014, fueled largely by rising demand on the Asian continent and Eastern Europe. These increases will be off-set by a downturn in sales in Germany, England, Japan and the US, which experts insist are reaching saturation.  Assuming these predictions come true the industry can expect to see further consolidation and increased “cannibalization”. Sales of carbonated beverages, for their part, are expected to slip further as concerns about health gain globally.  To counteract this trend major suppliers of such beverages are reengineering their products, reducing their caloric content and adding selected vitamins and minerals to retain the favor of consumers.

Market Segments

Non-carbonated beverages divide themselves into a number categories including: carbonated drinks (such as colas, citrus, root beers and diet), energy drinks, sports drinks, teas, juices, bottled water, milk (dairy, soy and coconut) and nutraceuticals, which includes a host of products that are fortified with vitamins, minerals and dietary supplements.

Pulse’s product mix is calculated to exploit niches that have been identified in elected categories, niches that are either unoccupied or have yet to attract significant attention such as nutraceuticals and natural lemonades as follows:

Nutraceuticals - According to just-drinks.com, a respected source of information on the beverage industry, sales of nutraceuticals are growing at the rate of 10% per annum.  Forecasters believe that this trend will continue.  Currently, Japan is the largest consumer of such drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Although the category is experiencing good growth, no clear-cut winner has emerged.  The neutraceutical category is filled with smaller companies marketing products of questionable, untested value;

Ready-to-Drink Lemonades - According to just-drinks.com, 2008 sales, in this category, was approximately $360 million. The category is dominated by concentrates and refrigerated, paper-based products. Bottled and canned lemonades account for $60 to $100 million in annual sales.

Distribution Channels

Non-alcoholic beverages are among the most widely distributed food products in the world and are sold through more than 400,000 outlets in the United States including convenience stores, supermarkets, mass merchants, drug store chains, vending machines and food service.

Competition

Approximately 2,500 companies currently manufacture or market non-alcoholic beverages. With the exception of Coca-Cola, Pepsico and Cadbury, few participate in more than one or two categories. More than 200 companies compete for a share of the growing nutraceuticals market. While several of these companies are substantial, no clear-cut winner has emerged.  Major participants include:  Glaceau (Coca-Cola), Fuze (Coca-Cola) and Sobe (Pepsico). Only a few companies market bottled lemonades. As part of a mix, they are seldom promoted and receive low attention. Suppliers include: Snapple, Glaceau, Vitamin Water (Coca-Cola), AriZona Beverage, New Leaf, Fuze and Hansen’s Beverage Company.


Sales Organization and Compensation

Pulse has reached agreements in principal with several industry veterans to join its sales force to be headquartered in Denver, Colorado. Supported by a small administrative staff, they will crisscross the western United States, being the focus of the initial roll-out, meeting with buyers of leading supermarkets and convenience and drug store chains with whom they have long standing relationships. Individual sales people will be stationed in key cities within their territory. Management intends to roll products out regionally, expanding nationally only after they have demonstrated sufficient sales and received sufficient public acceptance to justify expansion. 

Pulse intends to rely entirely on the efforts of its senior sales executives to build-out its distribution channels. Highly experienced, these individuals produced significant results for beverage companies and were responsible for much of the financial success, in terms of sales, those companies received. Pulse intends to recruit additional sales people in 2012. 

Pulse intends to pay its senior sales executives a contracted amount and to pay its sales people a commission. The commission will be based strictly on performance and require that they achieve certain sales levels. In addition, it will offer a car allowance and a defined territory.

Unique Selling Proposition

Pulse® Neutraceutical Products - Comparative to other products being introduced in this category, Pulse® can be regarded as a breakthrough product.  Pulse intends to build on the original formulators reputation, Baxter Healthcare Corporation, and spotlight the differences that give the Pulse® neutraceutical products a legitimate claim on the attention of their target audiences such as:  liposome-based actives, enhanced potency (undiluted or diminished strength due to delivery system), taste, attraactive packaging and measurable results;

Pulse® Ready-to-Drink Natutal Lemonade - Historically, lemonades are a seasonal beverage with consumption rising in the summer and lowering in the fall.  Pulse intends to position its lemonades as natural complements to food in an effort to broaden its appeal such as: on-premise, stadiums, schools, commissaries, delis and warm-weather resorts, which is expected to insulate it against any seasonal fall-off.

Sales and Marketing Strategy

Pulse will use a mix of industry standard sales and marketing strategies. Pulse is uniquely positioned to capitalize on mounting concern with health issues.  While Pulse’s products may not offer a total solution to health issues, if its products were widely distributed, Pulse hopes that they might help lower the incident of a wide variety of diet related disorders, including diabetes. Pulse intends to launch a public relations campaign during the second quarter of 2011.  The campaign is calculated to enhance Pulse’s public image as a purveyor of products that are healthy, good tasting and foster the belief that its products can be a standard against which all competitive products must inevitably be measured. In addition, Pulse intends to commit financial resources to obtain the support of influential health organizations, advocacy groups, major publications, social networks, school boards and health providers for its products. Management believes this effort to shape public perceptions, a carefully planned and executed advertising campaign and a determined sales effort, spearheaded by its network of resellers and salespeople, will produce expected significant results.


Advertising and Promotion - While Pulse will refrain from using print advertising in years one and two, it will develop a wide range of merchandising tools to include Visi-coolers (Pulse currently owns 200 Visi-coolers), standees, shelf-talkers, danglers, cross-promotions, sweepstakes, displays, static cling signage, branded apparel and cold boxes. 

Web Site - A significant web presence is imminently ready to be launched. Using an enriched, meta-taggable vocabulary, sticky graphics, micro-sites and search engine optimization strategies it intends to quickly build awareness and stimulate demand for its products. Pulse plans to make use of the various social networks to stimulate interest and generate a positive public perception. Pulse intends to use well known, developed viral marketing campaigns.

Trade Advertising - In an effort to secure additional editorial coverage, Pulse intends to launch a limited trade campaign in publications that are known to have a claim on the retail community such as: Chain Store Age, NACS Magazine, Convenience Store News Magazine and Drug Store Magazine.

Sales Collateral - Pulse’s sales collateral will take the form of sales kits, leave behinds, one sheets, newsletters, posters, in-store displays, visi-coolers and a wide variety of premium, promotional material. To assure maximum impact, a “family image” will be adopted and strict guidelines will be developed and closely followed.                                             

Trade Shows – Pulse intends to participate in two national trade shows in each of the first three years and intends to participate in regional and non-industry related shows when they can advance Pulse’s public perception or give it access to new markets.

“PulseMobile” - Pulse owns a 1942 Dodge Powerwagon known as “the PulseMobile”. It will be used at all trade shows and other public relations events.


                                      

Public Relations - Pulse’s management is highly experienced in the area of public relations for beverage based products and has had a hand in shaping more than thirty campaigns since 1989. Pulse intends to launch an aggressive public relations campaign during the latter part of 2011 and 2012.  The campaign would flood the market with releases that highlight its liposome technology and explore the promise that they hold for the public. Pulse intends to open communications with various medical advocacy groups, health organizations, social networks and opinion makers with an eye to securing their support for its approach to reducing the incident of certain disorders such as obesity, diabetes and heart disease.

Editorial Coverage - A cost effective method of boosting awareness of Pulse’s products is to secure editorial coverage in trade journals that target markets that are of interest.  Pulse’s management believes that a well-placed article can stimulate more interest than any advertisement, however widely disseminated. Pulse’s management believes that several factors make it a prime candidate for editorial coverage in trade publications, business journals and television news programs as well as the general media such as the science underpinning its formulations, all natural ingredients, and Pulse’s industry veteran management team. Pulse, through its public relations efforts, will contact influential editors and reporters at high-impact publications that serve its target markets and distribution channels.

Regulatory Environment and Environmental Compliance

The conduct of our businesses, and the production, distribution, sale, advertising, labeling, safety, transportation and use of our products, are and will be subject to various laws and regulations administered by federal, state and local governmental agencies in the United States, as well as to foreign laws and regulations administered by government entities and agencies in markets where we may operate and sell our products. It is our policy to abide by the laws and regulations that apply to our business.

In the United States, we are or may be required to comply with federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act, the Clean Air Act, the Clean Water Act, the Resource Conservation and Recovery Act, laws governing equal employment opportunity, customs and foreign trade laws and regulations, laws regulating the sales of products in schools, and various other federal statutes and regulations. We may also be subject to


various state and local statutes and regulations, including California Proposition 65 which requires that a specific warning appear on any product that contains a component listed by the State of California as having been found to cause cancer or birth defects. Many food and beverage producers who sell products in California, including our Company, may be required to provide warning labels on their products.  See also “Risk Factors – Significant additional labeling or warning requirements may inhibit sales of affected products” and “Risk Factors – Significant changes in government regulation may hinder sales.” We will rely on legal and operational compliance programs, as well as local counsel, to guide our businesses in complying with applicable laws and regulations of the jurisdictions in which we do business.

Legislation has been enacted in certain U.S. states in which our products may be sold that requires collection and recycling of containers or that prohibits the sale of our beverages in certain non-refillable containers unless a deposit or other fee is charged. It is possible that similar or more restrictive legal requirements may be proposed or enacted in the future.

We do not anticipate at this time that the cost of compliance with U.S. and foreign laws will have a material financial impact on our operations, business or financial condition, but there are no guarantees that new regulatory and tariff legislation may not have a material negative effect on our business in the future.

Furrther, we are subject to national and local environmental laws in the United States, including laws relating to water consumption and treatment. We are committed to meeting all applicable environmental compliance requirements. Environmental compliance costs are not expected to have a material impact on our capital expenditures, earnings or competitive position.

Employees

Pulse currently has no employees.  Pulse engages the services of independent contractors to assist it with management in developing its product offering.  Pulse plans to engage full-time employees, including transferring some or all of these contractors to employee status, as its business develops and when it obtains sufficient working capital.

RISK FACTORS

You should carefully consider the risks described below together with all of the other information included in this Form 8-K before making an investment decision with regard to our securities. The statements contained in or incorporated into this Form 8-K that are not historic facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. If any of the following events described in these risk factors actually occurs, our business, financial condition or results of operations could be harmed. In that case, the trading price of our common stock could decline, and you may lose all or part of your investment.

Risks Relating to Our Business and Industry

We are a development stage company with a limited operating history on which to evaluate our business or base an investment decision.


Our business prospects are difficult to predict because of our limited operating history, early stage of development, unproven business strategy and unproven product. We are a development stage company that has yet to generate any revenue. Pulse has only been introduced in selected test markets and there is no guarantee that our product will be able to generate any significant revenues.  As a development stage company, we face numerous risks and uncertainties in the competitive markets.  In particular, we have not proven that we can: develop our product offering in a manner that enables us to be profitable and meet our customers’ requirements; develop and maintain relationships with key customers and strategic partners that will be necessary to optimize the market value of our products; raise sufficient capital in the public and/or private markets; or respond effectively to competitive pressures. If we are unable to accomplish these goals, our business is unlikely to succeed and you should consider our prospects in light of these risks, challenges and uncertainties.

We have no revenues and have incurred losses.

Since inception through January 31, 2011, we have not generated any revenues. We anticipate that our existing cash and cash equivalents will not be sufficient to fund our longer term business needs and we will need to generate revenue or receive additional investment in the Company to continue operations. 

Our auditors have expressed uncertainty as to our ability to continue as a going concern.

Primarily as a result of our recurring losses and our lack of liquidity, we received a report from our independent auditors that includes an explanatory paragraph describing the substantial uncertainty as to our ability to continue as a going concern as of our fiscal year ended October 31, 2010.

If we are unable to establish sales and marketing capabilities we may not be able to generate sales and product revenue.

 We do not currently have an organization for the sales, marketing and distribution of our services.  Our strategy is to enter into agreements or other arrangements with distributors to market our products.  We need to develop and maintain strategic relationships with these entities in order for them to market our products to their customers.  We expect to face competition in this effort to establish strategic relationships from other companies vying for the same type of relationships. If we are unable to establish such relationships on terms that are favorable to us, or at all, we may not be able to penetrate the market on a scale required to become viable or profitable.

If we fail to raise additional capital, our ability to implement our business model and strategy could be compromised.

 We have limited capital resources and operations. To date, our operations have been funded entirely from the proceeds from equity and debt financings. We expect to require substantial additional capital in the near future to develop and market new products, services and technologies.  We may not be able to obtain additional financing on terms acceptable to us, or at all.  Even if we obtain financing for our near term operations, we expect that we will require additional capital beyond the near term. If we are unable to raise capital when needed, our business, financial condition and results of operations would be materially adversely affected, and we could be forced to reduce or discontinue our operations.


We face intense competition which could prohibit us from developing a customer base and generating revenue.

The beverage industry is highly competitive. Competition in the non-alcoholic beverage category exists for price, packaging, flavors, consumer acceptance of products, shelf space, and new product development. In order to compete effectively in the beverage industry, we believe that we must create a product that stands out from the competition through taste, visual appearance, price, and product quality. Our products compete with a wide range of drinks produced by a relatively large number of manufacturers, most of which have substantially greater financial, marketing and distribution resources than we do. Additionally, there are no significant barriers to entry in our industry and new companies may be created that will compete with us and other, more established companies who do not now directly compete with us, may choose to enter our markets and compete with us in the future. Due to this competition, there is no assurance that we will not encounter difficulties in obtaining revenues and market share or in the positioning of our products.

We plan on manufacturing and selling beverage products for consumption by consumers that may expose us to litigation based on consumer claims and product liability.

We plan on manufacturing and selling products that ultimately are consumed by the general public.  Even though we intend to install safe manufacturing processes and sell products that are safe, we have some potential product risk from the consuming public.  We could be party to litigation based on consumer claims, product liability or otherwise that could result in significant liability for us and adversely affect our financial condition and operations.

If our products do not gain market acceptance, we may not be able to fund future operations.

A number of factors may affect the market acceptance of our products, including, among others, the perception by consumers of the effectiveness of our products, our ability to fund our sales and marketing efforts, and the effectiveness of our sales and marketing efforts. If our products do not gain acceptance by consumers, we may not be able to fund future operations, including the development of new products, and/or our sales and marketing efforts for our current products, which inability would have a material adverse effect on our business, financial condition and operating results.

Any failure to adequately establish a distributor sales force will impede our growth.

We expect to be substantially dependent on a distributor sales force to attract new consumers of our products. We are currently in the process of establishing our distributor network and believe that there may be significant competition for qualified, productive distributors who have the skills and technical knowledge necessary to promote and sell our products. Our ability to achieve significant growth in revenue in the future will depend, in large part, on our success in establishing our distributor network. If we are unable to develop an efficient distributor network, it will make our growth more difficult and our business could suffer.

Our failure to accurately estimate demand for our products could adversely affect our business and financial results.

We may not accurately estimate demand for our products. Our ability to estimate the overall demand for our products is imprecise and may be less precise in certain markets. If we materially underestimate demand for our products or are unable to secure sufficient ingredients or materials to produce and package our products, we might not be able to satisfy demand on a short-term basis. Moreover, industry-wide shortages of certain juice concentrates, supplements and sweeteners have been and could, from time to time in the future, be experienced. Such shortages could interfere with and/or delay production of our products and could have a material adverse effect on our business and financial results.


If we do not maintain sufficient inventory levels or if we are unable to deliver our products to our customers in sufficient quantities, or if our retailers’ inventory levels are too high, our operating results will be adversely affected.

If we do not accurately anticipate the future demand for our products or the time it will take to obtain new inventory, our inventory levels may not be appropriate and our results of operations may be negatively impacted. If we fail to meet our shipping schedules, we could damage our relationships with distributors and/or retailers, our shipping costs may increase and/or sales opportunities may be delayed or lost. In order to be able to deliver our products in a timely manner, we need to maintain adequate inventory levels of our products. If the inventory of our products held by our distributors and/or retailers is too high, they will not place orders for additional products, which would unfavorably impact our future sales and adversely affect our operating results.

Our intellectual property rights are critical to our success, and the loss of such rights could materially adversely affect our business.

We have acquired and intend to maintain rights to trademarks, patents and copyrights that are important to our business. We regard our trademarks, copyrights, and similar intellectual property as critical to our success and attempt to protect such property with registered and common law trademarks and copyrights, restrictions on disclosure and other actions to prevent infringement. For example, we have acquired all of the formulations, rights and patents related to the Pulse® brand from Baxter Healthcare Corporation, who spent approximately $10 million developing and marketing the Pulse® product line.  We are currently entitled to label our products as follows: “Formulation developed under license from Baxter Healthcare Corporation.”  We believe this license right and previous research and marketing efforts by Baxter Healthcare Corporation are significant to our future success by distinguishing and validating our products within a highly competitive beverage market; however, while this license right from Baxter Healthcare Corporation is in perpetuity and royalty free, there is no assurance that other third parties will not infringe or misappropriate our rights to the Pulse® brand or that we can completely protect our Pulse® related rights.  Any such infringement or loss of our rights to the Pulse® brand would have a materially adverse affect on our business, marketing efforts and financial condition.  Further, product packages, mechanical designs and artwork are important to our success and we plan to take action to protect against imitation of our packaging and trade dress and to protect our trademarks and copyrights as necessary. However, there can be no assurance that other third parties will not infringe or misappropriate our trademarks and similar proprietary rights. If we lose some or all of our intellectual property rights, our business may be materially adversely affected.

Changes in consumer preferences may reduce demand for our products.

Consumers are seeking a greater variety in their beverages. Our future success will depend upon our ability to develop and introduce different and innovative beverages. In order to develop our market share, the impact of our products must address a consumer need and then meet that


need in the areas of quality and derived benefits. There can be no assurance of our ability to meet that need and there is no assurance that consumers will purchase our products. Additionally, our products are considered premium products and to maintain market share during recessionary periods we may have to reduce profit margins which would adversely affect our results of operations. Product lifecycles for some beverage brands and products may be limited to a few years before consumers’ preferences change. There can be no assurance that our beverage products will become or remain profitable for us. The beverage industry is subject to changing consumer preferences and shifts in consumer preferences may adversely affect us if we misjudge such preferences. We may be unable to achieve volume growth through product and packaging initiatives. We also may be unable to penetrate new markets. If we are unable to address any or all of these issues, it may affect our ability to produce revenues and our business, financial condition and results of operations will be adversely affected.

If we are unable to develop and establish brand image or product quality, or if we encounter product recalls, our business may suffer.

Our success depends on our ability to develop and establish brand image for our products. We have no assurance that our advertising, marketing and promotional programs will have the desired impact on our products’ brand image or consumer preferences. Product quality issues, real or imagined, or allegations of product contamination, even if false or unfounded, could tarnish the image of the affected brands and may cause consumers to choose other products. We may be required from time to time to recall products entirely or from specific co-packers, markets or batches.  Product recalls could adversely affect our profitability and our brand image. We do not maintain recall insurance. While we do not expect to have any credible product liability litigation, there is no assurance that we will not experience such litigation in the future. In the event we do experience product liability claims or a product recall, our financial condition and business operations could be materially adversely effected.

Growth of internal operations and business may strain our financial resources.

We intend to significantly expand the scope of our operating and financial systems in order to build and expand our business. Our growth rate may place a significant strain on our financial resources for a number of reasons, including, but not limited to, the following:

  • The need for continued development of our financial and information management systems;
  • The need to manage strategic relationships and agreements with manufacturers, suppliers and distributors; and
  • Difficulties in hiring and retaining skilled management, technical and other personnel necessary to support and manage our business.

We cannot give you any assurance that we will adequately address these risks and, if we do not, our ability to successfully expand our business could be adversely affected.

Failure to manage growth effectively could prevent us from achieving our goals.

Our strategy envisions a period of rapid growth that may impose a significant burden on our administrative and operational resources. Our ability to effectively manage growth will require us to substantially expand the capabilities of our administrative and operational resources and to attract, train, manage and retain qualified management and other personnel. Our failure to successfully manage growth could result in our sales not increasing commensurately with capital investments. Our inability to successfully manage growth could materially adversely affect our business.


Current global economic conditions may adversely affect our industry, business and result of operations.

The recent disruptions in the current global credit and financial markets has included diminished liquidity and credit availability, a decline in consumer confidence, a decline in economic growth, an increased unemployment rate, and uncertainty about economic stability. There can be no assurance that there will not be further deterioration in credit and financial markets and confidence in economic conditions. These economic uncertainties affect businesses such as ours in a number of ways, making it difficult to accurately forecast and plan our future business activities. The current adverse global economic conditions and tightening of credit in financial markets may lead consumers to postpone spending, which may cause our customers to cancel, decrease or delay their existing and future orders with us. In addition, financial difficulties experienced by our suppliers, manufacturers, distributors or customers could result in product delays, increased accounts receivable defaults and inventory challenges. We are unable to predict the likely duration and severity of the current disruptions in the credit and financial markets and adverse global economic conditions. If the current uncertain economic conditions continue or further deteriorate, our business and results of operations could be materially and adversely affected.

Significant changes in government regulation may hinder sales.

The production, distribution, sale and marketing of our licensed and proprietary beverages are subject to the rules and regulations of various federal, state and local health agencies and certain laws and statutes, including in particular the U.S. Food and Drug Administration (“FDA”), the Federal Food, Drug and Cosmetic Act, the Dietary Supplement Health and Education Act of 1994, the Occupational Safety and Health Act, various environmental statutes, and various other federal, state and local statutes and regulations applicable to the production, transportation, sale, safety, advertising, labeling and ingredients of or pertaining to our products. New statutes and regulations may also be instituted in the future. Compliance with applicable federal and state regulations is crucial to our success. Although we believe that we are in compliance with applicable regulations, should the FDA or any state in which we operate amend its guidelines or impose more stringent interpretations of current laws or regulations, we may not be able to comply with these new guidelines. Such regulations could require the reformulation of certain products to meet new standards, market withdrawal or discontinuation of certain products we are unable to reformulate, imposition of additional record keeping requirements, expanded documentation regarding the properties of certain products, expanded or different labeling and/or additional scientific substantiation. Failure to comply with applicable requirements could result in sanctions being imposed on us or the manufacturers of any of our products, including but not limited to fines, injunctions, product recalls, seizures and criminal prosecution. Further, if a regulatory authority finds that a current or future product or production run is not in compliance with any of these regulations, we may be required to have the packaging of our products changed which may adversely affecting our financial condition and operations. We are also unable to predict whether or to what extent a warning under any of applicable statute would have an impact on costs or sales of our products.


Water scarcity and poor quality could negatively impact the our system's production costs and capacity.

Water is the main ingredient in substantially all of our products. It is also a limited resource, facing unprecedented challenges from overexploitation, increasing pollution, poor management and climate change. As demand for water continues to increase, and as water becomes scarcer and the quality of available water deteriorates, our system may incur increasing production costs or face capacity constraints which could adversely affect our profitability or net operating revenues in the long run.

Significant additional labeling or warning requirements may inhibit sales of affected products.

Various jurisdictions may seek to adopt significant additional product labeling or warning requirements relating to the content or perceived adverse health consequences of certain of our products. If these types of requirements become applicable to one or more of our major products under current or future environmental or health laws or regulations, they may inhibit sales of such products. One such law, which is in effect in California, requires that a specific warning appear on any product that contains a substance listed by the state as having been found to cause cancer or birth defects. This law exposes all food and beverage producers to the possibility of having to provide warnings on their products because it does not recognize any generally applicable quantitative thresholds below which a warning is not required. Consequently, the detection of even a trace amount of a listed substance can subject an affected product to the requirement of a warning label. The Company is not currently required to display warnings under this law on any Company beverages produced for sale in California. In the future, however, other substances detectable in Company products may be added to the list pursuant to this law and the related regulations as they currently exist or as they may be amended. If a substance found in one of our products is added to the list, or if the increasing sensitivity of detection methodology results in the detection of an infinitesimal quantity of a listed substance in one of our beverages produced for sale in California, the resulting warning requirements or adverse publicity could negatively affect our sales.

Confidentiality agreements with employees and others may not adequately prevent disclosure of our trade secrets and other proprietary information.

 Our success depends upon the skills, knowledge and experience of our technical personnel, our consultants and advisors as well as our licensors and contractors. Because we operate in a highly competitive field, we rely almost wholly on trade secrets to protect our proprietary technology and processes. However, trade secrets are difficult to protect. We enter into confidentiality and intellectual property assignment agreements with our corporate partners, employees, consultants, outside scientific collaborators, developers and other advisors. These agreements generally require that the receiving party keep confidential and not disclose to third parties confidential information developed by us during the course of the receiving party’s relationship with us. These agreements also generally provide that inventions conceived by the receiving party in the course of rendering services to us will be our exclusive property. However, these agreements may be breached and may not effectively assign intellectual property rights to us. Our trade secrets also could be independently discovered by competitors, in which case we would not be able to prevent use of such trade secrets by our competitors. The enforcement of a claim alleging that a party illegally obtained and was using our trade secrets could be difficult, expensive and time consuming and the outcome would be unpredictable. In addition, courts outside the United States may be less willing to protect trade secrets. The failure to obtain or maintain meaningful trade secret protection could adversely affect our competitive position.


Our business depends substantially on the continuing efforts of our executive officers and our business may be severely disrupted if we lose their services.

Our future success depends substantially on the continued services of our executive officers. We do not maintain key man life insurance on any of our executive officers and directors. If one or more of our executive officers are unable or unwilling to continue in their present positions, we may not be able to replace them readily, if at all. Therefore, our business may be severely disrupted, and we may incur additional expenses to recruit and retain new officers. In addition, if any of our executives joins a competitor or forms a competing company, we may lose some of our customers.

Litigation may adversely affect our business, financial condition and results of operations.

From time to time in the normal course of our business operations, we may become subject to litigation that may result in liability material to our financial statements as a whole or may negatively affect our operating results if changes to our business operation are required. The cost to defend such litigation may be significant and may require a diversion of our resources. There also may be adverse publicity associated with litigation that could negatively affect customer perception of our business, regardless of whether the allegations are valid or whether we are ultimately found liable. As a result, litigation may adversely affect our business, financial condition and results of operations.

We will incur significant increased costs as a public company and our management will be required to devote substantial time to new compliance initiatives.

As a public company, we will incur significant legal, accounting and other expenses that we would not incur if we were a private company.  SEC rules and regulations impose heightened requirements on public companies, including requiring changes in corporate governance practices.  Our management and other personnel will devote a substantial amount of time to these compliance initiatives. We may also need to hire additional finance and administrative personnel to support our compliance requirements. Moreover, these rules and regulations will increase our legal and financial costs and make some activities more time-consuming.

In addition, as described above, we will be required to maintain effective internal controls over financial reporting and disclosure controls and procedures pursuant to the Sarbanes-Oxley Act. Our testing, and the subsequent testing by our independent registered public accounting firm, may reveal deficiencies or material weaknesses in our internal controls over financial reporting.  Our compliance with Section 404 of the Sarbanes-Oxley Act will require that we incur substantial accounting expense and expend significant management effort.  We currently do not have an internal audit group and we may need to hire additional accounting and financial staff with appropriate public company experience and technical accounting knowledge.  If we are not able to comply with the requirements of Section 404 in a timely manner, or if we or our independent registered public accounting firm identifies deficiencies or material weaknesses in our internal controls over financial reporting, the market price of our securities could decline and we could be subject to sanctions or investigations by the SEC or other regulatory authorities, which would require additional financial and management resources.


We will be required to evaluate our internal control over financial reporting under Section 404 of the Sarbanes-Oxley Act and, since we have not been subject to Sarbanes-Oxley regulations we may lack the financial controls and safeguards now required of public companies.

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002 and the related rules and regulations of the SEC, for the fiscal year ending December 31, 2011, we are required to include in our annual report our assessment of the effectiveness of our internal control over financial reporting.  Our assessment will require us to make subjective judgments and our independent registered public accounting firm may not agree with our assessment.

Risks Related to an Investment in Our Securities

Our stock is categorized as a penny stock. Trading of our stock may be restricted by the SEC’s penny stock regulations which may limit a shareholder’s ability to buy and sell our stock.

Our stock is categorized as a “penny stock”. The SEC has adopted Rule 15g-9 which generally defines “penny stock” to be any equity security that has a market price (as defined) less than $5.00 per share or an exercise price of less than $5.00 per share, subject to certain exceptions. Our securities are covered by the penny stock rules, which impose additional sales practice requirements on broker-dealers who sell to persons other than established customers and accredited investors. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document in a form prepared by the SEC which provides information about penny stocks and the nature and level of risks in the penny stock market. The broker-dealer also must provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction and monthly account statements showing the market value of each penny stock held in the customer’s account. The bid and offer quotations, and the broker-dealer and salesperson compensation information, must be given to the customer orally or in writing prior to effecting the transaction and must be given to the customer in writing before or with the customer’s confirmation. In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from these rules, the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction. These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for the stock that is subject to these penny stock rules. Consequently, these penny stock rules may affect the ability of broker-dealers to trade our securities. We believe that the penny stock rules discourage investor interest in and limit the marketability of our common stock.

FINRA sales practice requirements may also limit a shareholder’s ability to buy and sell our stock.

In addition to the “penny stock” rules described above, the Financial Industry Regulatory Authority (“FINRA”) has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer. Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer’s financial status, tax status, investment objectives and other information. Under interpretations of these rules, FINRA believes that there is a high probability that speculative low priced securities will not be suitable for at least some customers. The FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.


We expect to experience volatility in our stock price, which could negatively affect shareholders’ investments.

While our common stock is not currently traded, if and when there is an active trading market, the market price for shares of our common stock may be volatile and may fluctuate based upon a number of factors, including, without limitation, business performance, news announcements or changes in general market conditions.

In the past, securities class action litigation has often been brought against a company following periods of volatility in the market price of its securities.  Due to the volatility of our common stock price, we may be the target of securities litigation in the future.  Securities litigation could result in substantial costs and divert management’s attention and resources.

Shareholders should also be aware that, according to SEC Release No. 34-29093, the market for “penny stock”, such as our common stock, has suffered in recent years from patterns of fraud and abuse.  Such patterns include (1) control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer; (2) manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases; (3) boiler room practices involving high-pressure sales tactics and unrealistic price projections by inexperienced sales persons; (4) excessive and undisclosed bid-ask differential and markups by selling broker-dealers; and (5) the wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the resulting inevitable collapse of those prices and with consequent investor losses.  Our management is aware of the abuses that have occurred historically in the penny stock market.  Although we do not expect to be in a position to dictate the behavior of the market or of broker-dealers who participate in the market, management will strive within the confines of practical limitations to prevent the described patterns from being established with respect to our securities. The occurrence of these patterns or practices could increase the future volatility of our share price.

To date, we have not paid any cash dividends and no cash dividends will be paid in the foreseeable future.

We do not anticipate paying cash dividends on our common stock in the foreseeable future and we may not have sufficient funds legally available to pay dividends.  Even if the funds are legally available for distribution, we may nevertheless decide not to pay any dividends.  We presently intend to retain all earnings for our operations.

FINANCIAL INFORMATION

The financial information required by this item is also incorporated herein by reference to our Form 10-K, filed with the SEC on January 14, 2011 for the years ended October 31, 2010 and 2009, and under the heading Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Management’s Discussion and Analysis of Financial Condition and Results of Operations of The Pulse Beverage Corporation for its fiscal year ended December 31, 2010 and one month ended January 31, 2011.


These audited financial statements are attached as Exhibit 99.1 and incorporated by reference herein. The pro forma financial information is attached as Exhibit 99.2 and incorporated by reference herein. These pro forma financial statements combine the financial information of Darlington Mines Ltd. and The Pulse Beverage Corporation as at February 15, 2011 as if they were combined as at February 1, 2010.

The following discussion is a discussion of The Pulse Beverage Corporation’s financial condition, changes in financial condition, plan of operations and results of operations. 

The discussion contains forward-looking statements that involve risks, uncertainties and assumptions.  Our actual results may differ materially from those anticipated in these forward-looking statements as a result of many factors, including, but not limited to, those set forth under “Risk Factors” and elsewhere in this Form 8-K.

Plan of Operations

Pulse is a development stage company and has just recently acquired the business and intellectual property assets associated with manufacturing, distributing and selling the Pulse® products and has not yet generated or realized any revenues from its operations to date.

Our auditors have issued a going concern opinion. This means that there is substantial doubt that we can continue as an on-going business for the next twelve months unless we obtain additional capital. This is because we have not generated any revenues.

Results of Operations

Pursuant to an Agreement for the Purchase of Assets between The Pulse Beverage Corporation and Health Beverage, LLC entered into on July 26, 2010 and closed January 31, 2011 and attached as Exhibit 10.1 hereto, we completed the acquisition of certain business and intellectual property assets and rights necessary to manufacture, distribute and sell certain scientifically researched and formulated water-based health beverages under the Pulse® brand.

Year ended December 31, 2010 and One Month Ended January 31, 2011

The following table sets forth certain financial information relating to Pulse for the one month ended January 31, 2011 (“2011”) and the period from March 17, 2010 (Date of Inception) to December 31, 2010 (“2010”). The financial information presented has been derived from the audited financial statements included herein as Exhibit 99.1.

    One Month
Ended
January 31,
2011  
    From March
17, 2010
(Inception) to
December 31,
2010  
 
    $     $  
             
Sales, net   -     -  
             
Expenses:            
Marketing and sales   -     -  
General and administration   -     21,714  
Salaries and benefits   -     -  
Depreciation and amortization   -     -  
             
Total Expenses   -     21,714  
             
Net Loss   -     (21,714)  


Revenues

The Company has had no revenues since inception. It expects to begin earning revenues once the Company has established its contract manufacturers, has entered into distribution agreements and has distributed its products to resellers.

Expenses

Expenses from inception to date relate to costs associated with incorporating The Pulse Beverage Corporation, completion of the business plan and closing the Agreement for the Purchase of Assets between The Pulse Beverage Corporation and Health Beverage, LLC entered into on July 26, 2010 and closed January 31, 2011. The Company also spent $5,000 to begin formulations for its lemonade product.

Net Loss

The net loss was due to the changes in expenses discussed above.

Liquidity and Capital Resources

The following information has been derived from the pro forma financial information included herein as Exhibit 99.2. As at February 18, 2011 we have $928,898 in cash and $202,004 in current liabilities. As of February 18, 2011, our total assets were $2,814,388 and our total liabilities were $202,004. Our net working capital as at February 18, 2011 was, on a pro forma basis, $726,894.

Cash to Operating Activities

During the period from March 17, 2010 (Date of Inception) to January 31, 2011, operating activities used cash of $21,714 as a result of its net loss of $21,714.

Cash to Investing Activities

During the period from March 17, 2010 (Date of Inception) to January 31, 2011, we expended $245,000 to close the Agreement for the Purchase of Assets.

Cash from Financing Activities

During the period from March 17, 2010 (Date of Inception) to January 31, 2011 and subsequently to February 18, 2011, we raised $800,000, and have received subscriptions for an additional $225,000, pursuant to a non-brokered private placement of 1,025,000 common shares at $1.00 per share. The Company also raised $145,000 from loans from related and non-related parties. These loans are non-interest bearing, unsecured and due on demand.

Additional Capital

There is no historical financial information about us upon which to base an evaluation of our performance. We are a development stage corporation and have not generated any revenues from operations. We cannot guarantee we will be successful in our business operations. Our business is subject to risks inherent in the establishment of a new business enterprise, including limited capital resources. We currently need $2 million of additional capital before we can meet our objectives for revenues and profits.


Specifically, in addition to the $1,025,000 raised, or subscribed for, to date, Pulse will require a further capital raise of $2,000,000 to: begin operations, launch a full marketing and branding campaign, manufacture and deliver products and to begin and increase revenues from its products. We have completed a $1,025,000 non-brokered private placement of shares of common stock of the Company at $1.00 per share and we will issue 1,025,000 shares of common stock of the Company. We believe the additional capital raise, public listing, planned management team to be hired and expanded awareness of the Pulse® brand should provide us the opportunity to be operationally cash flow positive and profitable over the next twelve months.

We have no assurance that future financing will be available to us, or if available, on terms acceptable to us. If financing is not available on satisfactory terms, we may be unable to continue, develop or expand our operations. Additional equity financing could result in additional dilution to our existing shareholders.

Contractual Obligations and Off-Balance Sheet Arrangements

As of January 31, 2011, we did not have any long-term debt or purchase obligations.  We are in the process of securing approximately 3,500 square feet of office space in Denver, Colorado, USA.

We have not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties. We have not entered into any derivative contracts that are indexed to our shares and classified as shareholder’s equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

Critical Accounting Estimates

 The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires our management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Recently Issued Accounting Pronouncements

There have been no recently issued Accounting Pronouncements that impact us.

DESCRIPTION OF PROPERTY

We currently maintain our international corporate office at 20A, Time Centre, 53-55 Hollywood Road, Central Hong Kong. We do not pay anything for this office and we have not entered into any lease agreement.


Our US operations will be headquartered in Denver, Colorado. We are in the process of securing approximately 3,500 square feet of office space in Denver, Colorado, USA.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Security Ownership Prior To Share Exchange Transaction

The Company has only one class of stock outstanding, common stock.  The following table sets forth certain information as of February 14, 2011 prior to the Closing of the Share Exchange Transaction, with respect to the beneficial ownership of our common stock for (i) each director and officer, (ii) all of our directors and officers as a group, and (iii) each person known to us to own beneficially five percent (5%) or more of the outstanding shares of our common stock.  As of February 14, 2011, there were 42,180,000 shares of common stock outstanding.

Name and address of beneficial owner(1) Amount of
Beneficial
Ownership
Approximate
Percent of
Class of
Common Stock
     
Officer and Directors    
     
Francis Chiew - Tower 18, Unit 301, Seasons Park 36B Dongzhimenwai Street, Beijing, PRC 30,000,000 71.12%
     
Total Officers and Directors(1 persons) 30,000,000 71.12%
     
5% shareholders    
None.    

(1) Beneficial ownership has been determined in accordance with Rule 13d-3 under the Exchange Act.  Pursuant to the rules of the SEC, shares of common stock which an individual or group has a right to acquire within 60 days pursuant to the exercise of options or warrants are deemed to be outstanding for the purpose of computing the percentage ownership of such individual or group, but are not deemed to be beneficially owned and outstanding for the purpose of computing the percentage ownership of any other person shown in the table.

Security Ownership After Share Exchange Transaction

The following table sets forth certain information as of February 15, 2011, after giving effect to the Closing of the Share Exchange Transaction with respect to the beneficial ownership of our common stock for (i) each director and officer, (ii) all of our directors and officers as a group, and (iii) each person known to us to own beneficially five percent (5%) or more of the outstanding shares of our common stock.  As of February 15, 2011, after giving effect to the Closing of the Share Exchange Transaction, there were 28,800,000 shares of common stock outstanding.


To our knowledge, except as indicated in any footnotes to this table or pursuant to applicable community property laws, the persons named in the table have sole voting and investment power with respect to the shares of common stock indicated.

Name and address of beneficial owner(1) Amount of
Beneficial
Ownership
Approximate
Percent of
Class of
Common Stock
     
Officer and Directors    
     
Francis Chiew - Tower 18, Unit 301, Seasons Park 36B Dongzhimenwai Street, Beijing, PRC 3,340,000 11.6%
Robert Yates - 20A, Time Centre, 53-55 Hollywood Road, Central Hong Kong, PRC   2,500,000 8.7%
Total Officers and Directors(2 persons) 5,840,000 20.3%
     
5% shareholders    
None.    

There are no arrangements known to us, the operation of which may, at a subsequent date, result in a change in control.

(1) Beneficial ownership has been determined in accordance with Rule 13d-3 under the Exchange Act.  Pursuant to the rules of the SEC, shares of common stock which an individual or group has a right to acquire within 60 days pursuant to the exercise of options or warrants are deemed to be outstanding for the purpose of computing the percentage ownership of such individual or group, but are not deemed to be beneficially owned and outstanding for the purpose of computing the percentage ownership of any other person shown in the table.

DIRECTORS AND EXECUTIVE OFFICERS

Appointment of a New Director and Officer

In connection with, but not as a condition of, the Exchange Agreement, the Company agreed to appoint Mr. Robert Yates to our Board of Directors effective February 15, 2011. 


Furthermore, concurrent with the Closing of the Exchange Agreement, Mr. Francis Chiew resigned as our President, Chief Executive Officer, Chief Financial Officer, Secretary and  Treasurer.  Mr. Chiew will remain a member of the Company’s Board of Directors.  Immediately following the resignation of Mr. Chiew from his officer positions we appointed Mr. Yates as our President, Chief Executive Officer, Chief Financial Officer, Secretary and Treasurer. A description of our newly appointed director and officer can be found below in the section titled “Current Management.”

Current Management

The following table sets forth certain information for each executive officer and director of the Company after the Closing Date of the Exchange Agreement.

Information of Current Senior Officers and Directors:

Name Age Position Since
Robert Yates 66 Director, President, Chief Executive Officer and Chief Financial Officer 2011
Francis Chiew 48 Director 2009

Robert Yates – President, Chief Executive Officer, Chief Financial Officer and a Director

Robert Yates is a seasoned business executive with experience in growing and managing businesses as exemplified by efforts on behalf of Vancol Industries.  From 2006 to 2009, Mr. Yates served as a General Manager of Mobility Works, in Cincinnati, Ohio, a company engaged in providing specialty equipment and handicapped accessible vehicles in support of disabled populations. From 1993 to 2005, Mr. Yates was in charge of a start-up operation for Vancol with his areas of responsibility: product development, plant production and the distribution of Vancol’s many products in both the United States and Canada.  Under his guidance, Vancol’s sales rose from less than $10 million to $50 million in three years.  Over the last twenty years Mr. Yates’ beverage portfolio has included such well known  brands as Monster; AriZona Tea; Rock Star, Vitamin Water, Perrier, Everfresh Juices, Ocean Spray, Miller Beer, Honest Tea and Fiji Water.  In addition, Mr. Yates successfully launched his own brand, Quencher, which he built into a 2 million case brand in two years.  Mr. Yates holds a degree from Ogelthorpe University in Atlanta, Georgia, and has an associates degree in business administration from Highland Park College, in Highland Park, Michigan.

Francis Chiew - Director

Effective on October 14, 2009, Francis Chiew was appointed as President, Secretary, Chief Executive Officer, Chief Financial Officer and a director of the Company. On February 15, 2011 Mr. Chiew resigned all of his officer positions and remains as a director. Since February 2006 to present, Mr. Chiew has served as the Managing Director of Lightship Asia Pacific, LLC (USA) ("LAP") and as a director and the General Manager of two of LAP's joint ventures - China Lightship Leasing Co. (HK) Ltd. ("CLLC") and Beijing Lightship Advertising Co. Ltd ("BLAC"). LAP, CLLC and BLAC were formed to establish advertising opportunities using airships. From 2004 to January 2006, Mr. Chiew served as a director of FBV Corporation Pte Ltd., a private company with varying business interests, including electronic product delivery and payment solutions. From 2002 to May 2004, Mr. Chiew served as the Director of Business Development - Asia for EPOSS Limited (formerly ROK Group). EPOSS Limited, which subsequently became a subsidiary of Western Union, First Data Corporation, U.S.A., was primarily involved with the development of prepayment solutions and systems within the banking and telecommunications industries.


Other Key Management:

Ronald Kendrick – Chief of Product Development

Ronald Kendrick has been involved in the beverage industry for more than twenty years. Between 1989 and 2006, he served as VP of Operations and Product Development for Clearly Canadian Beverage Company where he managed both supply and logistical operations during a time when Clearly Canadian sales grew from zero to $180 million. Mr. Kendrick was instrumental in designing and developing new products and packages for Clearly Canadian, improving its marketing capabilities and lowering its production costs. Mr. Kendrick then founded Catalyst Development Inc. and has created products for a host of beverage companies including Baxter Healthcare where he played a pivotal role in the development of the Pulse® product line. Mr. Kendrick is the past President of the Canadian Bottled Water Association and a member of the  Institute of Food Technologist, the American College of Sports Medicine, and the International Society of Beverage Technologies.

Advisory Board:

Bruce Horton

Bruce Horton is a seasoned businessman and principal advisor to the Pulse management group.  Over the years Mr. Horton has provided counseling to many international and domestic businesses in many industries. Mr. Horton began his career as a partner in a regional accounting firm where he specialized in tax planning, corporate restructuring, refinancing and mergers and acquisitions. Mr. Horton co-founded Clearly Canadian Beverage Company where he served as Chief Financial Officer and Director from 1987 to 1997. During his ten year tenure Clearly Canadian’s sales grew from zero to $180 million and it became one of the nation’s leading suppliers of New Age Beverages. Since 1997, Mr. Horton has been a managing partner of the Calneva Financial Group, a consulting firm that specializes in helping companies in need of management or financial advice, and a boutique investment banker focusing on venture capital opportunities in Asia.

Don Prest

Mr. Prest will assist in areas of public financial reporting and business planning for the Company. Mr. Prest is a retired US and Canadian public company assurance partner where he practised for 17 years at a large regional PCAOB registered accounting firm. Prior to December 31, 2009 Mr. Prest was an assurance partner for over 150 public US companies. Mr. Prest is a 1/3 owner of FBP Capital Corp. ("FBP"), a merchant bank, for 7 years. Mr. Prest also serves as Chief Financial Officer and a director for Omnicity Corp. a US public company in the Wireless Internet Service Provider industry, where he spends approximately 25% of his time. He has served as the Chief Financial Officer for Power Air Corporation for three years ended September 30, 2008.  Power Air was a public fuel cell company. Mr. Prest started his career in 1983 upon graduating from BCIT in Financial Management. Mr. Prest received his Canadian CA designation in 1991 and his US CPA designation in 1997.

Family Relationships


There are no family relationships between or among the directors, executive officers or persons nominated or chosen by us to become directors or executive officers.

Involvement in Certain Legal Proceedings

In December, 2006 Robert Yates filed for personal bankruptcy in Federal Bankruptcy Court in Denver, Colorado.  His personal bankruptcy was finalized in February, 2007.

In May, 2005 Vancol Industries filed for bankruptcy under Chapter 7 of the Bankruptcy Code. Mr. Yates resigned his position as an executive officer of Vancol Industries in 2005.

Other than as set forth above, no director, executive officer, significant employee or control person of the Company has been involved in any legal proceeding listed in Item 401(f) of Regulation S-K in the past 10 years.

Term of Office

Our directors are appointed for a one-year term to hold office until the next annual general meeting of our shareholders or until removed from office in accordance with our bylaws.  Our officers are appointed by our Board of Directors and hold office until removed by the Board, absent an employment agreement.

Committees of the Board

Our Board of Directors held no formal meetings during the fiscal year ended October 31, 2010 and the three months ended January 31, 2011.  All proceedings of the Board of Directors were conducted by resolutions consented to in writing by the sole director.  Such resolutions consented to in writing by the director entitled to vote on that resolution at a meeting of the directors are, according to the Nevada Revised Statutes and the bylaws of the Company, as valid and effective as if they had been passed at a meeting of the directors duly called and held.  We do not presently have a policy regarding director attendance at meetings.

We do not currently have standing audit, nominating or compensation committees, or committees performing similar functions.  Due to the size of our board, our Board of Directors believes that it is not necessary to have standing audit, nominating or compensation committees at this time because the functions of such committees are adequately performed by our Board of Directors.  We do not have an audit, nominating or compensation committee charter as we do not currently have such committees.  We do not have a policy for electing members to the Board.  

Upon appointing independent Board members, it is anticipated that the Board of Directors will form separate compensation, nominating and audit committees, with the audit committee including an audit committee financial expert.

Audit Committee

Our Board of Directors has not established a separate audit committee within the meaning of Section 3(a)(58)(A) of the Exchange Act.  Instead, the entire Board of Directors acts as the audit committee within the meaning of Section 3(a)(58)(B) of the Exchange Act and will continue to do so upon the appointment of the proposed directors until such time as a separate audit committee has been established. In addition, Robert Yates, a new director, currently meets the definition of an “audit committee financial expert” within the meaning of Item 407(d)(5) of Regulation S-K. Mr. Yates is not an independent director.


EXECUTIVE COMPENSATION

Director Compensation

We have no standard arrangement to compensate directors for their services in their capacity as directors.  Directors are not paid for meetings attended.  However, we intend to review and consider future proposals regarding Board compensation.  All travel and lodging expenses associated with corporate matters are reimbursed by us, if and when incurred.

Executive Compensation - Former Executive Officers

No director, officer or employee of the Company received compensation during the fiscal year ended October 31, 2010.

Executive Compensation  - Current Executive Officers

None of our executive officers or directors received, nor do we have any arrangements to pay out, any bonus, stock awards, option awards, non-equity incentive plan compensation, or non-qualified deferred compensation.

Employment Agreements

None of our executive officers currently have employment agreements with us and the manner and amount of compensation for the above-referenced new officer and new directors have not yet been determined. 

Potential Payments Upon Termination or Change-in-Control

We currently have no employment agreements with any of our executive officers, nor any compensatory plans or arrangements resulting from the resignation, retirement or any other termination of any of our executive officers, from a change-in-control, or from a change in any executive officer’s responsibilities following a change-in-control. As a result, we have omitted this table.

Section 16(a) Beneficial Ownership Reporting Compliance

Based solely upon a review of Forms 3, 4 and 5 delivered to us as filed with the SEC, our executive officers and directors, and persons who own more than 10% of our common stock timely filed all required reports pursuant to Section 16(a) of the Exchange Act for the year ended October 31, 2010, except that Mr. Francis Chiew filed one late report on Form 3 relating to his appointment as an officer and director of the Company and shareholder of our common stock.

Compensation Committee Interlocks and Insider Participation

No interlocking relationship exists between our Board of Directors and the Board of Directors or compensation committee of any other company, nor has any interlocking relationship existed in the past.

CERTAIN RELATIONSHIP AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Certain Relationships and Related Party Transactions


On February 15, 2011, we entered into the Exchange Agreement.  As a result of the Share Exchange Transaction, the Pulse Stockholders received 13,280,000 shares of our common stock in exchange for 100% of the issued and outstanding common stock of Pulse representing approximately 46% of our 28,800,000 issued and outstanding shares of common stock as at that date.  Mr. Yates, our newly appointed sole officer and a director of the Company, was a shareholder of Pulse prior to the Closing of the Share Exchange Transaction.  Accordingly, Mr. Yates was a recipient of certain shares of our common stock issued in connection with the Share Exchange Transaction.  Effective at the Close of the Share Exchange Transaction, Mr. Yates was appointed as a member of the Company’s Board and was also appointed to fill the officer vacancies created by Mr. Chiew’s resignation.

Other than as set forth above, Mr. Yates did not hold any position with Pulse or the Company prior to the Closing of the Share Exchange Transaction nor has he been involved in any material proceeding adverse to the Company or any transactions with the Company or any of its directors, executive officers, affiliates or associates that are required to be disclosed pursuant to the rules and regulations of the SEC.

There are no family relationships between any of our former or current officers and directors. 

Review, Approval or Ratification of Transactions with Related Persons

We rely on our Board to review related party transactions on an ongoing basis to prevent conflicts of interest.  Our Board reviews a transaction in light of the affiliations of the director, officer or employee and the affiliation’s of such person’s immediate family.  Transactions are presented to our Board for approval before they are entered into or, if this is not possible, for ratification after the transaction has occurred.  If our Board finds that a conflict of interest exists, then it will determine the appropriate remedial action, if any.  Our Board approves or ratifies a transaction if it determines that the transaction is consistent with the best interests of the Company.  These policies and procedures are not evident in writing.

Director Independence

During the year ended October 31, 2010, we did not have any independent directors on our Board.  Neither of our current directors is independent.  We evaluate independence by the standards for director independence established by applicable laws, rules, and listing standards including, without limitation, the standards for independent directors established by The New York Stock Exchange, Inc., the NASDAQ National Market, and the SEC.

Subject to some exceptions, these standards generally provide that a director will not be independent if (a) the director is, or in the past three years has been, an employee of ours; (b) a member of the director’s immediate family is, or in the past three years has been, an executive officer of ours; (c) the director or a member of the director’s immediate family has received more than $120,000 per year in direct compensation from us other than for service as a director (or for a family member, as a non-executive employee); (d) the director or a member of the director’s immediate family is, or in the past three years has been, employed in a professional capacity by our independent public accountants, or has worked for such firm in any capacity on our audit; (e) the director or a member of the director’s immediate family is, or in the past three years has been, employed as an executive officer of a company where one of our executive officers serves on the compensation committee; or (f) the director or a member of the director’s immediate family is an executive officer of a company that makes payments to, or receives payments from, us in an amount which, in any twelve-month period during the past three years, exceeds the greater of $1,000,000 or two percent of that other company’s consolidated gross revenues.


LEGAL PROCEEDINGS

None.

MARKET PRICE OF AND DIVIDENDS ON THE REGISTRANT’S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Market Information

The corporate action of changing our name to The Pulse Beverage Corporation will likely result in a new symbol once processed with FINRA.

Our common stock is currently quoted on the OTC Markets (“OTC”), which is sponsored by FINRA. The OTC is a network of security dealers who buy and sell stock. The dealers are connected by a computer network that provides information on current “bids” and “asks,” as well as volume information. Our shares are quoted on the QB Tier of the OTC Markets under the symbol “DAML.” The following are the high and low sale prices for the common stock by quarter as reported by the OTC for fiscal years ended October 31, 2010 and 2009.

Fiscal Year Ended October 31, 2010  
Quarter Ended   High $   Low $  
October 31, 2010   -   -  
July 31, 2010   -   -  
April 30, 2010   -   -  
January 31, 2010   -   -  

Fiscal Year Ended October 31, 2009  
Quarter Ended   High $   Low $  
October 31, 2009   -   -  
July 31, 2009   -   -  
April 30, 2009   -   -  
January 31, 2009   -   -  

The quotations and ranges listed above, if any, were obtained from the QB Tier of the OTC Markets.  The quotations, if any, reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not represent actual transactions.

Penny Stock


The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securities with a market price of less than $4.00, other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided that current price and volume information with respect to transactions in such securities is provided by the exchange or system. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock, to deliver a standardized risk disclosure document prepared by the SEC, that: (a) contains a description of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading; (b) contains a description of the broker's or dealer's duties to the customer and of the rights and remedies available to the customer with respect to a violation of such duties or other requirements of the securities laws; (c) contains a brief, clear, narrative description of a dealer market, including bid and ask prices for penny stocks and the significance of the spread between the bid and ask price; (d) contains a toll-free telephone number for inquiries on disciplinary actions; (e) defines significant terms in the disclosure document or in the conduct of trading in penny stocks; and (f) contains such other information and is in such form, including language, type size and format, as the SEC shall require by rule or regulation.

The broker-dealer also must provide, prior to effecting any transaction in a penny stock, the customer with (a) bid and offer quotations for the penny stock; (b) the compensation of the broker-dealer and its salesperson in the transaction; (c) the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the market for such stock; and (d) a monthly account statement showing the market value of each penny stock held in the customer's account.

In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from those rules, the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser's written acknowledgment of the receipt of a risk disclosure statement, a written agreement as to transactions involving penny stocks, and a signed and dated copy of a written suitability statement.

These disclosure requirements may have the effect of reducing the trading activity for our common stock. Therefore, stockholders may have difficulty selling our securities.

Holders of Our Common Stock

We are authorized to issue 100,000,000 shares of common stock with a par value of $0.00001 per share. As of February 22, 2011 we had 28,800,000 shares of common stock outstanding. Our shares are held by approximately 52 shareholders or record.

Our stock transfer agent for our securities is Transhare Corporation, 5105 DTC Parkway, Suite 325, Greenwood Village, Colorado 80111 and its telephone number is (303) 662-1112.

Dividends

We have not declared, or paid, any cash dividends since inception and do not anticipate declaring or paying a cash dividend for the foreseeable future.

Nevada law prohibits our board from declaring or paying a dividend where, after giving effect to such a dividend, (i) we would not be able to pay our debts as they came due in the ordinary course of our business, or (ii) our total assets would be less than the sum of our total liabilities plus the amount that would be needed, if the corporation were to be dissolved at the time of distribution, to satisfy the rights of any creditors or preferred stockholders.


Securities Authorized for Issuance under Equity Compensation Plans

We do not have any equity compensation plans.

RECENT SALES OF UNREGISTERED SECURITIES

Reference is made to Item 3.02 of this Form 8-K for a description of recent sales of unregistered securities, which is hereby incorporated by reference.

DESCRIPTION OF REGISTRANT’S SECURITIES

The following information describes our capital stock and provisions of our articles of incorporation and our bylaws all as in effect upon the Closing of the Share Exchange Transaction.  This description is only a summary.  You should also refer to our articles of incorporation and bylaws which have been incorporated by reference or filed with the SEC as exhibits to this Form 8-K.

General

Our authorized capital stock consists of 100,000,000 shares of common stock at a par value of $0.00001 per share, of which 28,800,000 shares are issued and outstanding subsequent to the Closing of the Exchange Transaction.

Common Stock

Our common stock is entitled to one vote per share on all matters submitted to a vote of the stockholders, including the election of directors.  Except as otherwise required by law the holders of our common stock will possess all voting power.  A majority of the outstanding shares of our corporation entitled to vote, represented in person or by proxy, are necessary to constitute a quorum at any meeting of our stockholders.  Generally, all matters to be voted on by stockholders must be approved by a majority of the shares represented at a meeting and entitled to vote thereat. 

Holders of our common stock have no pre-emptive rights, no conversion rights and there are no redemption provisions applicable to our common stock.  There is no provision in our charter or bylaws that would delay, defer or prevent a change in control. Holders of our common stock shall be entitled to receive the remaining property of our company on dissolution after the creditors of our company and the holders of our preferred stock, if any, outstanding at the time have been satisfied.

Dividends

No cash dividends have ever been declared by our board of directors on our common stock. Our losses do not currently indicate the ability to pay any cash dividends, and any future decision to pay dividends will be made by our board of directors based on cash flow and their assessment of the needs of our company. There are no restrictions in our articles of incorporation or bylaws that prevent us from declaring dividends.  However, any dividend unclaimed after a period of six years from the date on which the same has been declared to be payable shall be forfeited and shall revert to our Company.

Outstanding Options, Warrants and Convertible Securities

We do not have any outstanding options, warrants or convertible securities.


INDEMNIFICATION OF DIRECTORS AND OFFICERS

Nevada Law

Section 78.7502 of the Nevada Revised Statutes permits a corporation to indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative, except an action by or in the right of the corporation, by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, against expenses, including attorneys’ fees, judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with the action, suit or proceeding if he:

  (a)   is not liable pursuant to Nevada Revised Statute 78.138, or

  (b) acted in good faith and in a manner which he reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct was unlawful.

In addition, Section 78.7502 permits a corporation to indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise against expenses, including amounts paid in settlement and attorneys’ fees actually and reasonably incurred by him in connection with the defense or settlement of the action or suit if he:

  (a)  is not liable pursuant to Nevada Revised Statute 78.138; or

  (b) acted in good faith and in a manner which he reasonably believed to be in or not opposed to the best interests of the corporation.

To the extent that a director, officer, employee or agent of a corporation has been successful on the merits or otherwise in defense of any action, suit or proceeding referred to above, or in defense of any claim, issue or matter, the corporation is required to indemnify him against expenses, including attorneys’ fees, actually and reasonably incurred by him in connection with the defense.

Section 78.752 of the Nevada Revised Statutes allows a corporation to purchase and maintain insurance or make other financial arrangements on behalf of any person who is or was a director, officer, employee or agent of the corporation or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise for any liability asserted against him and liability and expenses incurred by him in his capacity as a director, officer, employee or agent, or arising out of his status as such, whether or not the corporation has the authority to indemnify him against such liability and expenses.

Other financial arrangements made by the corporation pursuant to Section 78.752 may include the following:


  (a) the creation of a trust fund;

  (b) the establishment of a program of self-insurance;

  (c) the securing of its obligation of indemnification by granting a security interest or other lien on any assets of the corporation; and

  (d) the establishment of a letter of credit, guaranty or surety

No financial arrangement made pursuant to Section 78.752 may provide protection for a person adjudged by a court of competent jurisdiction, after exhaustion of all appeals, to be liable for intentional misconduct, fraud or a knowing violation of law, except with respect to the advancement of expenses or indemnification ordered by a court.

Any discretionary indemnification pursuant to NRS 78.7502, unless ordered by a court or advanced pursuant to an undertaking to repay the amount if it is determined by a court that the indemnified party is not entitled to be indemnified by the corporation, may be made by the corporation only as authorized in the specific case upon a determination that indemnification of the director, officer, employee or agent is proper in the circumstances. The determination must be made:

  (a) by the stockholders;

  (b) by the board of directors by majority vote of a quorum consisting of directors who were not parties to the action, suit or proceeding;

  (c) if a majority vote of a quorum consisting of directors who were not parties to the action, suit or proceeding so orders, by independent legal counsel in a written opinion, or

  (d) if a quorum consisting of directors who were not parties to the action, suit or proceeding cannot be obtained, by independent legal counsel in a written opinion.

Charter Provisions and Other Arrangements of the Registrant

Pursuant to the provisions of Nevada Revised Statutes, the Registrant has adopted the following indemnification provisions in its Bylaws for its directors and officers:

The Company shall indemnify, its directors, officers and employees to the fullest extent allowed by law, provided, however, that it shall be within the discretion of the Board of Directors whether to advance any funds in advance of disposition of any action, suit or proceeding, and provided further that the Board of Directors may make a determination that indemnification of the director, officer or employee is improper because he or she has failed to act in good faith and in the best interests of the Company or, with respect to any criminal action or proceeding, has reasonable cause to believe his or her conduct was unlawful. 

The Board of Directors may cause the Company to purchase and maintain insurance on behalf of any person who is or was a director or officer of the Company, or is or was serving at the request of the Company as a director or officer of another Company, or as its representative in a partnership, joint venture, trust, or other enterprise against any liability asserted against such person and incurred in any such capacity or arising out of such status, whether or not the Company would have the power to indemnify such person.


The Board of Directors may form time to time adopt further Bylaws with respect to indemnification and amend these and such Bylaws to provide at all times the fullest indemnification permitted by the General Corporation Law of the State of Nevada.

In addition to the above, each of our directors has entered into an indemnification agreement with us.  The indemnification agreement provides that we shall indemnify the director against expenses and liabilities in connection with any proceeding associated with the director being our director to the fullest extent permitted by applicable law, our Articles of Incorporation and Bylaws.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Reference is made to the financial statements and supplementary data included in Exhibit 99.1, which is incorporated herein by reference.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

Section 3 – Securities and Trading Markets

Item 3.02 Unregistered Sales of Equity Securities

Share Exchange Transaction

As more fully described in Item 2.01 above, in connection with the Share Exchange Transaction, on the Closing Date we issued a total of 13,280,000 shares of our common stock in exchange for 100% of the issued and outstanding common stock of Pulse.  Reference is made to the disclosure set forth under Item 2.01 of this Form 8-K, which disclosure is incorporated by reference.  

The common stock was issued in reliance upon exemption from registration under the Securities Act pursuant to Rule 506 of Regulation D and/or Regulation S thereof, and comparable exemptions under state securities laws.  The common stock was issued to investors who are “accredited investors,” as such term is defined in Rule 501(a) under the Securities Act, and to accredited investors in offshore transactions (as defined in Rule 902 under Regulation S of the Securities Act), based upon representation made by such investors.

Private Placement of Shares

As previously disclosed in the Company’s Current Report on Form 8-K filed with the SEC on February 3, 2011 (the “Previous Report”), between January 27, 2011 and February 2, 2011, the Company began its initial closing of a private placement of common stock to a number of foreign accredited investors pursuant to that certain $1.00 Post-Split Private Placement Subscription Agreement, which is included as Exhibit 10.1 to the Previous Report and incorporated herein (the “Offering”).  As of February 22, 2011, the Company has raised $800,000 in connection with the Offering and has received a signed subscription for an additional $225,000.

Accordingly on February 22, 2011, the Company closed the Offering and, will issue, in the aggregate, 1,025,000 shares of the Company’s common stock, par value $0.00001, at $1.00 per share pending receipt of all subscribed funds, for gross proceeds of $1,025,000 (the “Shares”).  The Shares were issued in reliance upon Rule 506 of Regulation D and/or Regulation S of the Securities Act.  The Shares were issued to investors who are “accredited investors,” as such term is defined in Rule 501(a) under the Securities Act in offshore transactions (as defined in Rule 902 under Regulation S of the Securities Act), based upon representation made by such investors.


Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers\

The information contained in Item 2.01 above is incorporated by reference herein.

Resignation of Officer

Effective February 15, 2011, Mr. Francis Chiew resigned as President, Chief Executive Officer, Chief Financial Officer, Treasurer and Secretary of the Company.  Mr. Chiew will remain a member of the Company’s Board of Directors.

Appointment of Officer and Director

Effective upon Mr. Chiew’s resignation, Mr. Robert Yates was appointed Chief Executive Officer, Chief Financial Officer, President, Secretary and Treasurer of the Company.  Also effective on February 15, 2011, Mr. Yates was appointed a member of the Company’s Board of Directors. 

Our officers and directors as of February 18, 2011 are as follows:

Name Age Position
Robert Yates 66 Director, President, Chief Executive Officer and Chief Financial Officer
Francis Chiew 48 Director

There are no family relationships among any of our officers or directors. Neither our directors nor our sole officer has an employment agreement with the Company. 

Other than the Share Exchange Transaction and Mr. Yates’ involvement therein as disclosed in Item 2.01 above, there are no transactions, since the beginning of our last fiscal year, or any currently proposed transaction, in which the Company was or is to be a participant and the amount involved exceeds the lesser of $120,000 or one percent of the average of the Company’s total assets at year-end for the last three completed fiscal years, and in which either of our directors or sole officer had or will have a direct or indirect material interest.  Other than the Share Exchange Transaction, as noted in Item 2.01 above, there is no material plan, contract or arrangement (whether or not written) to which either of our directors or our sole officer is a party or in which either one of our directors or sole officer participates that is entered into or material amendment in connection with our appointment of our sole officer and new director, or any grant or award to either our sole officer or new director or modification thereto, under any such plan, contract or arrangement in connection with our appointment of the New Executive Officers.

Descriptions of our newly appointed director and officer can be found in Item 2.01 above, in the section titled “Directors and Executive Officers - Current Management.”

Item 5.03 Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year

Articles of Merger

As disclosed in Item 2.01 of this Form 8-K, on February 15, 2011 we entered into the Exchange Agreement to effectuate the Closing of the Share Exchange Transaction.  As a result of the Exchange Transaction, Pulse became the Company’s wholly owned subsidiary and the Company acquired the business and operations of Pulse. 


In order to better reflect the Company’s business operations and to change the Company’s name, subsequent to the Share Exchange Transaction, effective February 17, 2011, the Company filed Articles of Merger with the Secretary of State of Nevada and initiated the filing of a Statement of Merger with the Colorado Secretary of State, in order to effectuate a parent/subsidiary merger. This merger will be completed pursuant to Section 92A.180 of the Nevada Revised Statutes and Section 7-111-104 of the Colorado Revised Statutes. Upon completion of this merger, our name will be changed to “The Pulse Beverage Corporation” (the “Name Change”) and our Articles of Incorporation will be amended accordingly.

The full text of the amendment to the Company’s Articles of Incorporation giving effect to the Name Change is included in the Articles of Merger filed herewith as Exhibit 3.1 and incorporated herein by reference.

Pending notification and approval from FINRA regarding the Name Change, a new stock symbol will be assigned to the Company.

Change in Fiscal Year

In connection with the Share Exchange Transaction, the Company changed its fiscal year end from October 31 to December 31 effective immediately. Accordingly, the Company will file its Annual Report on Form 10-K for the fiscal year ended December 31, 2011 with the SEC on or before March 31, 2012.  The Company’s next Quarterly Report on Form 10-Q for the quarter ended March 31, 2011 will be filed with the SEC on or before May 15, 2011, which will contain the necessary financial information for the transition period January 31, 2011 to March 31, 2011.

Item 5.06 Change in Shell Company Status

Following the consummation of the Exchange Agreement in Item 2.01 of this Current Report on Form 8-K, which is incorporated by reference herein, we believe that we are not a shell corporation as that term is defined in Rule 405 of the Securities Act and Rule 12b-2 of the Exchange Act.  From and after the Closing of the Exchange Agreement, our primary operations consist of the business and operations of Pulse.

Section 9 – Financial Statements and Exhibits

Item 9.01 Financial Statements and Exhibits         

Reference is made to the voluntary share exchange transaction under the Exchange Agreement, as described in Item 2.01 above, which is incorporated herein by reference. 

            (a)        Financial Statements of the Business Acquired

The audited consolidated financial statements of Pulse for the period ending March 17, 2010 (Inception), and the unaudited consolidated financial statements for the one month period ended January 31, 2011, including the notes to such financial statements, are incorporated herein by reference to Exhibit 99.1 of this Form 8-K.

            (b)       Pro Forma Financial Information

Incorporated by reference to Exhibit 99.2 attached hereto.

            (c)        Shell Company Transactions


Reference is made to Items 9.01(a) and 9.01(b) above and the exhibits referred to therein, which are incorporated herein by reference.

            (d)       Exhibits

Exhibit No. Description
2.1 Share Exchange Agreement dated February 15, 2011 *
3.1 Articles of Merger dated February 17, 2011 *
3.2 Articles of Incorporation of the Registrant, including all amendments to date (incorporated by reference to the registrant’s Registration Statement on Form SB-2 filed on December 7, 2007)
3.3 Bylaws of the Registrant (incorporated by reference to the registrant’s Registration Statement on Form SB-2 filed on December 7, 2007)
10.1 Agreement for the Purchase of Assets Between The Pulse Beverage Corporation and Health Beverage, LLC dated July 26, 2010 and closed January 31, 2011 *
10.2 Letter Agreement between The Pulse Beverage Corporation and Catalyst Development Inc. dated December 24, 2010 *
99.1 Audited Financial Statement of The Pulse Beverage Corporation for the Period From March 17, 2010 (Inception) to December 31, 2010 and the One Month Period Ended January 31, 2011 *
99.2 Pro Forma Financial Information *

* Filed herewith


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

  DARLINGTON MINES LTD.
a Nevada corporation

Dated:  February 22, 2011        /s/ Robert Yates                                                           
  Robert Yates, President, Chief Executive Officer, Chief Financial Officer and Director


 
 

SHARE EXCHANGE AGREEMENT

THIS SHARE EXCHANGE AGREEMENT (the “ Agreement ”) is made this 15th day of February, 2011 by and among, Darlington Mines Ltd., a Nevada corporation (“ Pubco ”) on one hand, and The Pulse Beverage Corporation, a Colorado corporation (the “ Company ”) and the shareholders of the Company as set forth on Exhibit A attached hereto (the “ Selling Shareholders ”), on the other hand.

BACKGROUND

A.                  The respective Boards of Directors of Pubco and the Company have determined that an acquisition of the Company’s outstanding shares by Pubco through a voluntary share exchange with the Selling Shareholders (the “ Exchange ”), upon the terms and subject to the conditions set forth in this Agreement, would be fair and in the best interests of their respective shareholders, and such Boards of Directors, along with the Selling Shareholders, have approved such Exchange, pursuant to which shares of capital stock of the Company issued and outstanding immediately prior to the Effective Time (as defined in Section 1.04) and all securities convertible or exchangeable into capital stock of the Company (the “ Shares ”) will be exchanged (including by reservation for future issuances) for the right to receive 13,280,000 post-split shares of common stock of Pubco (the “ Exchange Shares ”).

B.                  At the Closing, the Selling Shareholders’ ownership interest in Pubco shall represent approximately forty five percent (46%) of the issued and outstanding shares of Pubco.

C.                  Pubco, the Company, and the Selling Shareholders desire to make certain representations, warranties, covenants and agreements in connection with the Exchange and also to prescribe various conditions to the Exchange.

D.                  For federal income tax purposes, the parties intend that the Exchange shall qualify as reorganization under the provisions of Section 368(a)(1)(B) of the Internal Revenue Code of 1986, as amended (the “ Code ”).

NOW, THEREFORE, in consideration of the representations, warranties, covenants and agreements contained in this Agreement, the parties agree as follows:

ARTICLE I
THE EXCHANGE

1.01          Exchange .  Upon the terms and subject to the conditions set forth in this Agreement, and in accordance with the Nevada Revised Statutes (“ Nevada Statutes ”) and the Colorado Revised Statutes (“ Colorado Statutes ”), at the Closing (as hereinafter defined), the parties shall do the following:

(a)                The Selling Shareholders will sell, convey, assign, and transfer the Shares to Pubco by delivering to Pubco a stock certificate issued in the name of Pubco evidencing the Shares (the “ Share Certificate ”).  The Shares transferred to Pubco at the Closing shall constitute 100% of the issued and outstanding equity interests of the Company.

(b)               As consideration for its acquisition of the Shares, Pubco shall issue the Exchange Shares to the Selling Shareholders by delivering share certificates to the Selling Shareholders registered in the name of the Selling Shareholders, or their nominees, evidencing the Exchange Shares (the “ Exchange Shares Certificates ”) in such amounts attributable to each Selling Shareholders as set forth on Exhibit A hereto.

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(c)                For federal income tax purposes, the Exchange is intended to constitute a “reorganization” within the meaning of Section 368 of the Code, and the parties shall report the transactions contemplated by this Agreement consistent with such intent and shall take no position in any tax filing or legal proceeding inconsistent therewith. The parties to this Agreement hereby adopt this Agreement as a “plan of reorganization” within the meaning of Sections 1.368-2(g) and 1.368-3(a) of the United States Treasury Regulations. None of Pubco, the Company or the Selling Shareholders has taken or failed to take, and after the Effective Time (as defined below), Pubco shall not take or fail to take, any action which reasonably could be expected to cause the Exchange to fail to qualify as a “reorganization” within the meaning of Section 368(a) of the Code.     

1.02          Effect of the Exchange .  The Exchange shall have the effects set forth in the applicable provisions of the Nevada Statutes.

1.03          Closing .  Unless this Agreement shall have been terminated and the transactions herein contemplated shall have been abandoned pursuant to Article VI and subject to the satisfaction or waiver of the conditions set forth in Article V, the closing of the Exchange (the “ Closing ”) will take place at 10:00 a.m. U.S. Pacific Standard Time on the business day within four (4) days of satisfaction of the conditions set forth in Article V (or as soon as practicable thereafter following satisfaction or waiver of the conditions set forth in Article V) (the “ Closing Date ”), at the offices of Greenberg Traurig, LLP, 1201 K Street, Suite 1100, Sacramento, California, unless another date, time or place is agreed to in writing by the parties hereto.

1.04          Effective Time of Exchange .  As soon as practicable following the satisfaction or waiver of the conditions set forth in Article V, the parties shall make all filings or recordings required under Nevada Statutes and Colorado Statutes.  The Exchange shall become effective at such time as is permissible in accordance with Nevada Statutes and Colorado Statutes (the time the Exchange becomes effective being the “ Effective Time ”).  Pubco and the Company shall use reasonable efforts to have the Closing Date and the Effective Time to be the same day.

ARTICLE II
REPRESENTATIONS AND WARRANTIES

2.01          Representations and Warranties of the Company .  Except as set forth in the disclosure schedule delivered by the Company to Pubco at the time of execution of this Agreement (the “ Company Disclosure Schedule ”), the Company represents and warrants to Pubco as follows:

(a)                Organization, Standing and Power .  The Company is duly organized, validly existing and in good standing under the laws of the State of Colorado and has the requisite power and authority and all government licenses, authorizations, permits, consents and approvals required to own, lease and operate its properties and carry on its business as now being conducted.  The Company is duly qualified or licensed to do business and is in good standing in each jurisdiction in which the nature of its business or the ownership or leasing of its properties makes such qualification or licensing necessary, other than in such jurisdictions where the failure to be so qualified or licensed (individually or in the aggregate) would not have a material adverse effect (as defined in Section 8.02).

(b)                Subsidiaries .  The Company does not own directly or indirectly, any equity or other ownership interest in any company, corporation, partnership, joint venture or otherwise.

(c)                Capital Structure .  The number of shares and type of all authorized, issued and outstanding capital stock of the Company, and all shares of capital stock reserved for issuance under the Company’s various option and incentive plans are as previously disclosed in writing to Pubco. Except as

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previously disclosed in writing to Pubco, no shares of capital stock or other equity securities of the Company are issued, reserved for issuance or outstanding.  All outstanding shares of capital stock of the Company are duly authorized, validly issued, fully paid and nonassessable and not subject to preemptive rights.  There are no outstanding bonds, debentures, notes or other indebtedness or other securities of the Company having the right to vote (or convertible into, or exchangeable for, securities having the right to vote) on any matters.  Except as previously disclosed in writing to Pubco, there are no outstanding securities, options, warrants, calls, rights, commitments, agreements, arrangements or undertakings of any kind to which the Company is a party or by which it is bound obligating the Company to issue, deliver or sell, or cause to be issued, delivered or sold, additional shares of capital stock or other equity or voting securities of the Company or obligating the Company to issue, grant, extend or enter into any such security, option, warrant, call, right, commitment, agreement, arrangement or undertaking.  There are no outstanding contractual obligations, commitments, understandings or arrangements of the Company to repurchase, redeem or otherwise acquire or make any payment in respect of any shares of capital stock of the Company.  There are no agreements or arrangements pursuant to which the Company is or could be required to register shares of Company common stock or other securities under the Securities Act of 1933, as amended and the rules and regulations promulgated thereunder (the “ Securities Act ”) or other agreements or arrangements with or among any security holders of the Company with respect to securities of the Company.

(d)                Corporate Authority; Noncontravention .  The Company has all requisite power and authority to enter into this Agreement and to consummate the transactions contemplated by this Agreement.  The execution and delivery of this Agreement by the Company and the consummation by the Company of the transactions contemplated hereby have been (or at Closing will have been) duly authorized by all necessary action on the part of the Company.  This Agreement has been duly executed and when delivered by the Company shall constitute a valid and binding obligation of the Company, enforceable against the Company and the Selling Shareholders, as applicable, in accordance with its terms, except as such enforcement may be limited by bankruptcy, insolvency or other similar laws affecting the enforcement of creditors’ rights generally or by general principles of equity.  The execution and delivery of this Agreement do not, and the consummation of the transactions contemplated by this Agreement and compliance with the provisions hereof will not, conflict with, or result in any breach or violation of, or default (with or without notice or lapse of time, or both) under, or give rise to a right of termination, cancellation or acceleration of or “put” right with respect to any obligation or to a loss of a material benefit under, or result in the creation of any lien upon any of the properties or assets of the Company under, (i) the Company’s certificate or articles of incorporation, bylaws or other organizational or charter documents of the Company, (ii) any loan or credit agreement, note, bond, mortgage, indenture, lease or other agreement, instrument, permit, concession, franchise or license applicable to the Company, its properties or assets, or (iii) subject to the governmental filings and other matters referred to in the following sentence, any judgment, order, decree, statute, law, ordinance, rule, regulation or arbitration award applicable to the Company, its properties or assets, other than, in the case of clauses (ii) and (iii), any such conflicts, breaches, violations, defaults, rights, losses or liens that individually or in the aggregate could not have a material adverse effect with respect to the Company or could not prevent, hinder or materially delay the ability of the Company to consummate the transactions contemplated by this Agreement

(e)                Governmental Authorization .  No consent, approval, order or authorization of, or registration, declaration or filing with, or notice to, any United States court, administrative agency or commission, or other federal, state or local government or other governmental authority, agency, domestic or foreign (a “ Governmental Entity ”), is required by or with respect to the Company in connection with the execution and delivery of this Agreement by the Company or the consummation by the Company of the transactions contemplated hereby, except, with respect to this Agreement, any filings under the Securities Act of 1933, as amended (the “ Securities Act ”) or Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder (the “ Exchange Act ”).

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(f)                Financial Statements .  

(i)                 Pubco has received a copy of the unaudited consolidated financial statements of the Company for the periods ending December 31, 2010, and January 31, 2011, (collectively, the “ Company Financial Statements ”).  The Company Financial Statements fairly present the financial condition of the Company at the dates indicated and its results of operations and cash flows for the periods then ended and, except as indicated therein, reflect all claims against, debts and liabilities of the Company, fixed or contingent, and of whatever nature.

(ii)               Since January 31, 2011 (the “ Company Balance Sheet Date ”), there has been no material adverse change in the assets or liabilities, or in the business or condition, financial or otherwise, or in the results of operations or prospects, of the Company, whether as a result of any legislative or regulatory change, revocation of any license or rights to do business, fire, explosion, accident, casualty, labor trouble, flood, drought, riot, storm, condemnation, act of God, public force or otherwise and no material adverse change in the assets or liabilities, or in the business or condition, financial or otherwise, or in the results of operation or prospects, of the Company except in the ordinary course of business.

(iii)             Since the Company Balance Sheet Date, the Company has not suffered any damage, destruction or loss of physical property (whether or not covered by insurance) affecting its condition (financial or otherwise) or operations (present or prospective), nor has the Company, except as disclosed in writing to Pubco, issued, sold or otherwise disposed of, or agreed to issue, sell or otherwise dispose of, any capital stock or any other security of the Company and has not granted or agreed to grant any option, warrant or other right to subscribe for or to purchase any capital stock of any other security of the Company or has incurred or agreed to incur any indebtedness for borrowed money.

(g)             Absence of Certain Changes or Events .  Except as set forth on Schedule 2.01(g), since the Company Balance Sheet Date, the Company has conducted its business only in the ordinary course consistent with past practice, and there is not and has not been any:

(i)                 material adverse change with respect to the Company;

(ii)               event which, if it had taken place following the execution of this Agreement, would not have been permitted by Section 3.01 without prior consent of Pubco;

(iii)             condition, event or occurrence which could reasonably be expected to prevent, hinder or materially delay the ability of the Company to consummate the transactions contemplated by this Agreement;

(iv)             incurrence, assumption or guarantee by the Company of any indebtedness for borrowed money other than in the ordinary course and in amounts and on terms consistent with past practices or as disclosed to Pubco in writing;

(v)               creation or other incurrence by the Company of any lien on any asset other than in the ordinary course consistent with past practices;

(vi)             transaction or commitment made, or any contract or agreement entered into, by the Company relating to its assets or business (including the acquisition or disposition of any assets) or any relinquishment by the Company of any contract or other right, in either case, material to the Company, other than transactions and commitments in the ordinary course consistent with past practices and those contemplated by this Agreement;

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(vii)           labor dispute, other than routine, individual grievances, or, to the knowledge of the Company, any activity or proceeding by a labor union or representative thereof to organize any employees of the Company or any lockouts, strikes, slowdowns, work stoppages or threats by or with respect to such employees;

(viii)         payment, prepayment or discharge of liability other than in the ordinary course of business or any failure to pay any liability when due;

(ix)             write-offs or write-downs of any assets of the Company;

(x)               creation, termination or amendment of, or waiver of any right under, any material contract of the Company;

(xi)             damage, destruction or loss having, or reasonably expected to have, a material adverse effect on the Company;

(xii)           other condition, event or occurrence which individually or in the aggregate could reasonably be expected to have a material adverse effect or give rise to a material adverse change with respect to the Company; or

(xiii)          agreement or commitment to do any of the foregoing.

(h)             Certain Fees .  Except as set forth on Schedule 2.01(h), no brokerage or finder’s fees or commissions are or will be payable by the Company to any broker, financial advisor or consultant, finder, placement agent, investment banker, bank or other person with respect to the transactions contemplated by this Agreement

(i)             Litigation; Labor Matters; Compliance with Laws .

(i)                 There is no suit, action or proceeding or investigation pending or, to the knowledge of the Company, threatened against or affecting the Company or any basis for any such suit, action, proceeding or investigation that, individually or in the aggregate, could reasonably be expected to have a material adverse effect with respect to the Company or prevent, hinder or materially delay the ability of the Company to consummate the transactions contemplated by this Agreement, nor is there any judgment, decree, injunction, rule or order of any Governmental Entity or arbitrator outstanding against the Company having, or which, insofar as reasonably could be foreseen by the Company, in the future could have, any such effect.

(ii)               The Company is not a party to, or bound by, any collective bargaining agreement, contract or other agreement or understanding with a labor union or labor organization, nor is it the subject of any proceeding asserting that it has committed an unfair labor practice or seeking to compel it to bargain with any labor organization as to wages or conditions of employment nor is there any strike, work stoppage or other labor dispute involving it pending or, to its knowledge, threatened, any of which could have a material adverse effect with respect to Company.

(iii)             The conduct of the business of the Company complies with all statutes, laws, regulations, ordinances, rules, judgments, orders, decrees or arbitration awards applicable thereto.

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(j)             Benefit Plans .  The Company is not a party to any Benefit Plan under which the Company currently has an obligation to provide benefits to any current or former employee, officer or director of the Company.  As used herein, “ Benefit Plan ” shall mean any employee benefit plan, program, or arrangement of any kind, including any defined benefit or defined contribution plan, stock ownership plan, executive compensation program or arrangement, bonus plan, incentive compensation plan or arrangement, profit sharing plan or arrangement, deferred compensation plan, agreement or arrangement, supplemental retirement plan or arrangement, vacation pay, sickness, disability, or death benefit plan (whether provided through insurance, on a funded or unfunded basis, or otherwise), medical or life insurance plan providing benefits to employees, retirees, or former employees or any of their dependents, survivors, or beneficiaries, severance pay, termination, salary continuation, or employee assistance plan.

(k)             Certain Employee Payments .  The Company is not a party to any employment agreement which could result in the payment to any current, former or future director or employee of the Company of any money or other property or rights or accelerate or provide any other rights or benefits to any such employee or director as a result of the transactions contemplated by this Agreement, whether or not (i) such payment, acceleration or provision would constitute a “parachute payment” (within the meaning of Section 280G of the Code), or (ii) some other subsequent action or event would be required to cause such payment, acceleration or provision to be triggered.

(l)            Properties & Tangible Assets

(i)         The Company has valid land use rights for all real property that is material to its business and good, clear and marketable title to all the tangible properties and tangible assets reflected in the latest balance sheet as being owned by the Company or acquired after the date thereof which are, individually or in the aggregate, material to the Company’s business (except properties sold or otherwise disposed of since the date thereof in the ordinary course of business), free and clear of all material liens, encumbrances, claims, security interest, options and restrictions of any nature whatsoever.  Any real property and facilities held under lease by the Company is held by it under valid, subsisting and enforceable leases of which the Company is in compliance, except as could not, individually or in the aggregate, have or reasonably be expected to result in a material adverse effect.

(ii)        The Company has good and marketable title to, or in the case of leased property, a valid leasehold interest in, the office space, computers, equipment and other material tangible assets which are material to its business.  Except as set forth on Schedule 2.01(l), each such tangible asset is in all material respects in good operating condition and repair (subject to normal wear and tear), is suitable for the purposes for which it presently is used, and, except as to leased assets, free and clear of any and all security interests.  The Company does not have any knowledge of any dispute or claim made by any other person concerning such right, title and interest in such tangible assets.

(m)            Intellectual Property .

(i)                 As used in this Agreement, “ Intellectual Property ” means all right, title and interest in or relating to all intellectual property, whether protected, created or arising under the laws of the United States or any other jurisdiction or under any international convention, including, but not limited to the following: (a) service marks, trademarks, trade names, trade dress, logos and corporate names (and any derivations, modifications or adaptations thereof), Internet domain names and Internet websites (and content thereof), together with the goodwill associated with any of the foregoing, and all applications, registrations, renewals and extensions thereof (collectively, “ Marks ”); (b) patents and patent applications, including all continuations, divisionals, continuations-in-part and provisionals and patents issuing thereon, and all reissues, reexaminations, substitutions, renewals and extensions thereof

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(collectively, “ Patents ”); (c) copyrights, works of authorship and moral rights, and all registrations, applications, renewals, extensions and reversions thereof (collectively, “ Copyrights ”); (d) confidential and proprietary information, trade secrets and non-public discoveries, concepts, ideas, research and development, technology, know-how, formulae, inventions (whether or not patentable and whether or not reduced to practice), compositions, processes, techniques, technical data and information, procedures, designs, drawings, specifications, databases, customer lists, supplier lists, pricing and cost information, and business and marketing plans and proposals, in each case excluding any rights in respect of any of the foregoing that comprise or are protected by Patents (collectively, “ Trade Secrets ”); and (e) Technology.  For purposes of this Agreement, “ Technology ” means all Software, information, designs, formulae, algorithms, procedures, methods, techniques, ideas, know-how, research and development, technical data, programs, subroutines, tools, materials, specifications, processes, inventions (whether or not patentable and whether or not reduced to practice), apparatus, creations, improvements and other similar materials, and all recordings, graphs, drawings, reports, analyses, and other writings, and other embodiments of any of the foregoing, in any form or media whether or not specifically listed herein.  Further, for purposes of this Agreement, “ Software ” means any and all computer programs, whether in source code or object code; databases and compilations, whether machine readable or otherwise; descriptions, flow-charts and other work product used to design, plan, organize and develop any of the foregoing; and all documentation, including user manuals and other training documentation, related to any of the foregoing.

(ii)               Schedule 2.01(m) sets forth a list and description of the Intellectual Property required for the Company to operate, or used or held for use by the Company, in the operation of its business, including, but not limited to (a) all issued Patents and pending Patent applications, registered Marks, pending applications for registration of Marks, unregistered Marks, registered Copyrights of the Company and the record owner, registration or application date, serial or registration number, and jurisdiction of such registration or application of each such item of Intellectual Property, (b) all Software developed by or for the Company and (c) any Software not exclusively owned by the Company and incorporated, embedded or bundled with any Software listed in clause (b) above (except for commercially available software and so-called “shrink wrap” software licensed to the Company on reasonable terms through commercial distributors or in consumer retail stores for a license fee of no more than $10,000).

(iii)             The Company is the exclusive owner of or has a valid and enforceable right to use all Intellectual Property listed for the Company in Schedule 2.01(m) (and any other Intellectual Property required to be listed in Schedule 2.01(m)) as the same are used, sold, licensed and otherwise commercially exploited by the Company, free and clear of all liens, security interests, encumbrances or any other obligations to others, and no such Intellectual Property has been abandoned.  The Intellectual Property owned by the Company and the Intellectual Property licensed to it pursuant to valid and enforceable written license agreements include all of the Intellectual Property necessary and sufficient to enable the Company to conduct its business in the manner in which such business is currently being conducted.  The Intellectual Property owned by the Company and its rights in and to such Intellectual Property are valid and enforceable. 

(iv)             The Company has not received, and is not aware of, any written or oral notice of any reasonable basis for an allegation against the Company of any infringement, misappropriation, or violation by the Company of any rights of any third party with respect to any Intellectual Property, and the Company is not aware of any reasonable basis for any claim challenging the ownership, use, validity or enforceability of any Intellectual Property owned, used or held for use by the Company.  The Company does not have any knowledge (a) of any third-party use of any Intellectual Property owned by or exclusively licensed to the Company, (b) that any third-party has a right to use any such Intellectual Property, or (c) that any third party is infringing, misappropriating, or otherwise violating (or has infringed, misappropriated or violated) any such Intellectual Property.

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(v)               The Company has not infringed, misappropriated or otherwise violated any Intellectual Property rights of any third parties, and the Company is not aware of any infringement, misappropriation or violation of any third party rights which will occur as a result of the continued operation of the Company as presently operated and/or the consummation of the transaction contemplated by this Agreement.

(vi)             The Company has taken adequate security measures to protect the confidentiality and value of its Trade Secrets (and any confidential information owned by a third party to whom the Company has a confidentiality obligation).

(vii)           The consummation of the transactions contemplated by this Agreement will not adversely affect the right of the Company to own or use any Intellectual Property owned, used or held for use by it.

(viii)         All necessary registration, maintenance, renewal and other relevant filing fees in connection with any of the Intellectual Property owned by the Company and listed (or required to be listed) on Schedule 2.01(m) have been timely paid and all necessary registrations, documents, certificates and other relevant filings in connection with such Intellectual Property have been timely filed with the relevant governmental authorities in the United States or foreign jurisdictions, as the case may be, for the purpose of maintaining such Intellectual Property and all issuances, registrations and applications therefor.  There are no annuities, payments, fees, responses to office actions or other filings necessary to be made and having a due date with respect to any such Intellectual Property within ninety (90) days after the date of this Agreement.

(n)            Undisclosed Liabilities .  The Company has no liabilities or obligations of any nature (whether fixed or unfixed, secured or unsecured, known or unknown and whether absolute, accrued, contingent, or otherwise) except for liabilities or obligations reflected or reserved against in the Company Financial Statements incurred in the ordinary course of business or such liabilities or obligations disclosed in Schedule 2.01(g).

(o)            Board Recommendation .  The Board of Directors of the Company has unanimously determined that the terms of the Exchange are fair to and in the best interests of the Selling Shareholders of the Company and recommended that the Selling Shareholders approve the Exchange.

(p)            Ownership of Stock .  The Selling Shareholders own all of the issued and outstanding shares of capital stock of the Company, free and clear of all liens, claims, rights, charges, encumbrances, and security interests of whatsoever nature or type.

(q)            Material Agreements

(i)         Schedule 2.01(q) lists the following contracts and other agreements (“ Material Agreements ”) to which either the Company or the Selling Shareholders are a party: (a) any agreement (or group of related agreements) for the lease of real or personal property, including capital leases, to or from any person providing for annual lease payments in excess of $50,000; (b) any licensing agreement, or any agreement forming a partnership, strategic alliances, profit sharing or joint venture; (c) any agreement (or group of related agreements) under which it has created, incurred, assumed, or guaranteed any indebtedness for borrowed money in excess of $50,000, or under which a security interest has been imposed on any of its assets, tangible or intangible; (d) any profit sharing, stock option, stock purchase, stock appreciation, deferred compensation, severance, or other material plan or arrangement for the benefit of its current or former officers and managers or any of the Company’s employees; (e) any employment or independent contractor agreement providing annual compensation in excess of $50,000 or

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providing post-termination or severance payments or benefits or that cannot be cancelled without more than 30 days’ notice; (f) any agreement with any current or former officer, director, shareholder or affiliate of the Company; (g) any agreements relating to the acquisition (by merger, purchase of stock or assets or otherwise) by the Company of any operating business or material assets or the capital stock of any other person; (h) any agreements for the sale of any of the assets of the Company, other than in the ordinary course of business; (i) any outstanding agreements of guaranty, surety or indemnification, direct or indirect, by the Company; (j) any royalty agreements, licenses or other agreements relating to Intellectual Property (excluding licenses pertaining to “off-the-shelf” commercially available software used pursuant to shrink-wrap or click-through license agreements on reasonable terms for a license fee of no more than $10,000); and (k) any other agreement under which the consequences of a default or termination could reasonably be expected to have a material adverse effect on the Company.    

(ii)        The Company has made available to Pubco either an original or a correct and complete copy of each written Material Agreement.  Except as set forth on Schedule 2.01(q), with respect to each Material Agreement to which the Company or the Selling Shareholders are a party thereto:  (a) the agreement is the legal, valid, binding, enforceable obligation of the Company or any of the Selling Shareholders and is in full force and effect in all material respects, subject to bankruptcy and equitable remedies exceptions; (b)(X) neither the Company nor any of the Selling Shareholders party thereto is in material breach or default thereof, and (Y) no event has occurred which, with notice or lapse of time, would constitute a material breach or default of, or permit termination, modification, or acceleration under, the Material Agreement; and (c) neither the Company nor any of the Selling Shareholders has repudiated any material provision of the agreement.

(r)            Full Disclosure .  All of the representations and warranties made by the Company in this Agreement, and all statements set forth in the certificates delivered by the Company at the Closing pursuant to this Agreement, are true, correct and complete in all material respects and do not contain any untrue statement of a material fact or omit to state any material fact necessary in order to make such representations, warranties or statements, in light of the circumstances under which they were made, misleading.  The copies of all documents furnished by the Company pursuant to the terms of this Agreement are complete and accurate copies of the original documents.  The schedules, certificates, and any and all other statements and information, whether furnished in written or electronic form, to Pubco or its representatives by or on behalf of any of the Company or its affiliates in connection with the negotiation of this Agreement and the transactions contemplated hereby do not contain any material misstatement of fact or omit to state a material fact or any fact necessary to make the statements contained therein not misleading.

2.02          Representations and Warranties of Pubco .  Except as set forth in the disclosure schedule delivered by Pubco to the Company at the time of execution of this Agreement (the “ Pubco Disclosure Schedule ”), Pubco represents and warrants to the Company and the Selling Shareholders as follows:

(a)            Organization, Standing and Corporate Power .  Pubco is duly organized, validly existing and in good standing under the laws of the State of Nevada and has the requisite corporate power and authority and all government licenses, authorizations, permits, consents and approvals required to own, lease and operate its properties and carry on its business as now being conducted.  Pubco is duly qualified or licensed to do business and is in good standing in each jurisdiction in which the nature of its business or the ownership or leasing of its properties makes such qualification or licensing necessary, other than in such jurisdictions where the failure to be so qualified or licensed (individually or in the aggregate) would not have a material adverse effect with respect to Pubco.  Shares of common stock of Pubco, par value $0.00001 (“ Pubco Common Stock ”), are listed on the OTCQB under the symbol “ DAML .” 

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(b)            Subsidiaries .  Pubco does not own directly or indirectly, any equity or other ownership interest in any company, corporation, partnership, joint venture or otherwise.

(c)            Capital Structure of Pubco .  As of the date of this Agreement, the authorized capital stock of Pubco consists of 100,000,000 shares of Pubco Common Stock, $0.00001 par value, of which 28,800,000 shares of Pubco Common Stock are issued and outstanding and no shares of Pubco Common Stock are issuable upon the exercise of warrants, convertible notes, options or otherwise.  Except as set forth above, no shares of capital stock or other equity securities of Pubco are issued, reserved for issuance or outstanding.  All shares which may be issued pursuant to this Agreement will be, when issued, duly authorized, validly issued, fully paid and nonassessable, not subject to preemptive rights, and issued in compliance with all applicable state and federal laws concerning the issuance of securities.

(d)            Corporate Authority; Noncontravention .  Pubco has all requisite corporate and other power and authority to enter into this Agreement and to consummate the transactions contemplated by this Agreement.  The execution and delivery of this Agreement by Pubco and the consummation by Pubco of the transactions contemplated hereby have been (or at Closing will have been) duly authorized by all necessary corporate action on the part of Pubco.  This Agreement has been duly executed and when delivered by Pubco shall constitute a valid and binding obligation of Pubco, enforceable against Pubco in accordance with its terms, except as such enforcement may be limited by bankruptcy, insolvency or other similar laws affecting the enforcement of creditors’ rights generally or by general principles of equity.  The execution and delivery of this Agreement do not, and the consummation of the transactions contemplated by this Agreement and compliance with the provisions hereof will not, conflict with, or result in any breach or violation of, or default (with or without notice or lapse of time, or both) under, or give rise to a right of termination, cancellation or acceleration of or “put” right with respect to any obligation or to loss of a material benefit under, or result in the creation of any lien upon any of the properties or assets of Pubco under, (i) its articles of incorporation, bylaws, or other charter documents of Pubco (ii) any loan or credit agreement, note, bond, mortgage, indenture, lease or other agreement, instrument, permit, concession, franchise or license applicable to Pubco, its properties or assets, or (iii) subject to the governmental filings and other matters referred to in the following sentence, any judgment, order, decree, statute, law, ordinance, rule, regulation or arbitration award applicable to Pubco, its properties or assets, other than, in the case of clauses (ii) and (iii), any such conflicts, breaches, violations, defaults, rights, losses or liens that individually or in the aggregate could not have a material adverse effect with respect to Pubco or could not prevent, hinder or materially delay the ability of Pubco to consummate the transactions contemplated by this Agreement.

(e)            Government Authorization .  No consent, approval, order or authorization of, or registration, declaration or filing with, or notice to, any Governmental Entity, is required by or with respect to Pubco in connection with the execution and delivery of this Agreement by Pubco, or the consummation by Pubco of the transactions contemplated hereby, except, with respect to this Agreement, any filings under the Nevada Statutes, the Securities Act or the Exchange Act.

(f)            Financial Statements .  The consolidated financial statements of Pubco included in the reports, schedules, forms, statements and other documents filed by Pubco with the Securities and Exchange Commission (“ SEC ”) (collectively, and in each case including all exhibits and schedules thereto and documents incorporated by reference therein, the “ Pubco SEC Documents ”), comply as to form in all material respects with applicable accounting requirements and the published rules and regulations of the SEC with respect thereto, have been prepared in accordance with U.S. generally accepted accounting principles (except, in the case of unaudited consolidated quarterly statements, as permitted by Form 10-Q of the SEC) applied on a consistent basis during the periods involved (except as may be indicated in the notes thereto) and fairly present the consolidated financial

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position of Pubco and its consolidated subsidiaries as of the dates thereof and the consolidated results of operations and changes in cash flows for the periods then ended (subject, in the case of unaudited quarterly statements, to normal year-end audit adjustments as determined by Pubco’s independent accountants).  Except as set forth in the Pubco SEC Documents, at the date of the most recent audited financial statements of Pubco included in the Pubco SEC Documents, Pubco has not incurred any liabilities or obligations of any nature (whether accrued, absolute, contingent or otherwise) which, individually or in the aggregate, could reasonably be expected to have a material adverse effect with respect to Pubco.

(g)            Absence of Certain Changes or Events .  Except as disclosed in the  Pubco SEC Documents or as set forth on Schedule 2.02(g), since the date of the most recent financial statements included in the Pubco SEC Documents, Pubco has conducted its business only in the ordinary course consistent with past practice in light of its current business circumstances, and there is not and has not been any:

(i)                 material adverse change with respect to Pubco;

(ii)               event which, if it had taken place following the execution of this Agreement, would not have been permitted by Section 3.01 without prior consent of the Company;

(iii)             condition, event or occurrence which could reasonably be expected to prevent, hinder or materially delay the ability of Pubco to consummate the transactions contemplated by this Agreement;

(iv)             incurrence, assumption or guarantee by Pubco of any indebtedness for borrowed money other than in the ordinary course and in amounts and on terms consistent with past practices or as disclosed to the Company in writing;

(v)               creation or other incurrence by Pubco of any lien on any asset other than in the ordinary course consistent with past practices;

(vi)             transaction or commitment made, or any contract or agreement entered into, by Pubco relating to its assets or business (including the acquisition or disposition of any assets) or any relinquishment by Pubco of any contract or other right, in either case, material to Pubco, other than transactions and commitments in the ordinary course consistent with past practices and those contemplated by this Agreement;

(vii)           labor dispute, other than routine, individual grievances, or, to the knowledge of Pubco, any activity or proceeding by a labor union or representative thereof to organize any employees of Pubco or any lockouts, strikes, slowdowns, work stoppages or threats by or with respect to such employees;

(viii)         payment, prepayment or discharge of liability other than in the ordinary course of business or any failure to pay any liability when due;

(ix)             write-offs or write-downs of any assets of Pubco;

(x)               creation, termination or amendment of, or waiver of any right under, any material contract of Pubco;

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(xi)             damage, destruction or loss having, or reasonably expected to have, a material adverse effect on Pubco;

(xii)           other condition, event or occurrence which individually or in the aggregate could reasonably be expected to have a material adverse effect or give rise to a material adverse change with respect to Pubco; or

(xiii)         agreement or commitment to do any of the foregoing.

(h)            Certain Fees .  Except as set forth on Schedule 2.02(h), no brokerage or finder’s fees or commissions are or will be payable by Pubco to any broker, financial advisor or consultant, finder, placement agent, investment banker, bank or other person with respect to the transactions contemplated by this Agreement.

(i)           Litigation; Labor Matters; Compliance with Laws .

(i)                 There is no suit, action or proceeding or investigation pending or, to the knowledge of Pubco, threatened against or affecting Pubco or any basis for any such suit, action, proceeding or investigation that, individually or in the aggregate, could reasonably be expected to have a material adverse effect with respect to Pubco or prevent, hinder or materially delay the ability of Pubco to consummate the transactions contemplated by this Agreement, nor is there any judgment, decree, injunction, rule or order of any Governmental Entity or arbitrator outstanding against Pubco having, or which, insofar as reasonably could be foreseen by Pubco, in the future could have, any such effect.

(ii)               Pubco is not a party to, or bound by, any collective bargaining agreement, contract or other agreement or understanding with a labor union or labor organization, nor is it the subject of any proceeding asserting that it has committed an unfair labor practice or seeking to compel it to bargain with any labor organization as to wages or conditions of employment nor is there any strike, work stoppage or other labor dispute involving it pending or, to its knowledge, threatened, any of which could have a material adverse effect with respect to Pubco.

(iii)             The conduct of the business of Pubco complies with all statutes, laws, regulations, ordinances, rules, judgments, orders, decrees or arbitration awards applicable thereto.

(j)           Benefit Plans .  Pubco is not a party to any Benefit Plan under which Pubco currently has an obligation to provide benefits to any current or former employee, officer or director of Pubco.

(k)           Certain Employee Payments .  Pubco is not a party to any employment agreement which could result in the payment to any current, former or future director or employee of Pubco of any money or other property or rights or accelerate or provide any other rights or benefits to any such employee or director as a result of the transactions contemplated by this Agreement, whether or not (i) such payment, acceleration or provision would constitute a “parachute payment” (within the meaning of Section 280G of the Code), or (ii) some other subsequent action or event would be required to cause such payment, acceleration or provision to be triggered.

(l)           Material Agreement Defaults .  Pubco is not, or has not, received any notice or has any knowledge that any other party is, in default in any respect under any Pubco Material Agreement; and there has not occurred any event that with the lapse of time or the giving of notice or both would constitute such a material default.  For purposes of this Agreement, a “ Pubco Material Agreement ” means any contract, agreement or commitment that is effective as of the Closing Date to which Pubco

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is a party (i) with expected receipts or expenditures in excess of $50,000, (ii) requiring Pubco to indemnify any person, (iii) granting exclusive rights to any party, (iv) evidencing indebtedness for borrowed or loaned money in excess of $50,000 or more, including guarantees of such indebtedness, or (v) which, if breached by Pubco in such a manner would (A) permit any other party to cancel or terminate the same (with or without notice of passage of time) or (B) provide a basis for any other party to claim money damages (either individually or in the aggregate with all other such claims under that contract) from Pubco or (C) give rise to a right of acceleration of any material obligation or loss of any material benefit under any such contract, agreement or commitment.

(m)           Properties .  Pubco has valid land use rights for all real property that is material to its business and good, clear and marketable title to all the tangible properties and tangible assets reflected in the latest balance sheet as being owned by Pubco or acquired after the date thereof which are, individually or in the aggregate, material to Pubco’s business (except properties sold or otherwise disposed of since the date thereof in the ordinary course of business), free and clear of all material liens, encumbrances, claims, security interest, options and restrictions of any nature whatsoever.  Any real property and facilities held under lease by Pubco are held by them under valid, subsisting and enforceable leases of which Pubco is in compliance, except as could not, individually or in the aggregate, have or reasonably be expected to result in a material adverse effect.

(n)           Intellectual Property .  Pubco owns or has valid rights to use the Trademarks, trade names, domain names, copyrights, patents, logos, licenses and computer software programs (including, without limitation, the source codes thereto) that are necessary for the conduct of its business as now being conducted.  All of Pubco’s licenses to use Software programs are current and have been paid for the appropriate number of users.  To the knowledge of Pubco, none of Pubco’s Intellectual Property or Pubco License Agreements infringe upon the rights of any third party that may give rise to a cause of action or claim against Pubco or its successors. The term “ Pubco License Agreements ” means any license agreements granting any right to use or practice any rights under any Intellectual Property (except for such agreements for off-the-shelf products that are generally available for less than $10,000), and any written settlements relating to any Intellectual Property, to which the Company is a party or otherwise bound

(o)           Board Determination .  The Board of Directors of Pubco has unanimously determined that the terms of the Exchange are fair to and in the best interests of Pubco and its shareholders.

(p)           Required Pubco Share Issuance Approval .  Pubco represents that the issuance of the Exchange Shares to the Selling Shareholders will be in compliance with the Nevada Statutes and the Bylaws of Pubco.

(q)           Undisclosed Liabilities .  Pubco has no liabilities or obligations of any nature (whether fixed or unfixed, secured or unsecured, known or unknown and whether absolute, accrued, contingent, or otherwise) except for liabilities or obligations reflected or reserved against in the Pubco SEC Documents incurred in the ordinary course of business.

(r)           Full Disclosure .  All of the representations and warranties made by Pubco in this Agreement, and all statements set forth in the certificates delivered by Pubco at the Closing pursuant to this Agreement, are true, correct and complete in all material respects and do not contain any untrue statement of a material fact or omit to state any material fact necessary in order to make such representations, warranties or statements, in light of the circumstances under which they were made, misleading.  The copies of all documents furnished by Pubco pursuant to the terms of this Agreement are complete and accurate copies of the original documents.  The schedules, certificates, and any and all other

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statements and information, whether furnished in written or electronic form, to the Company or its representatives by or on behalf of Pubco and the Pubco Stockholders in connection with the negotiation of this Agreement and the transactions contemplated hereby do not contain any material misstatement of fact or omit to state a material fact or any fact necessary to make the statements contained therein not misleading.

2.03          Representations and Warranties of Selling Shareholders .  The Selling Shareholders jointly and severally represent and warrant to Pubco as follows:

(a)           Ownership of the Shares .  Selling Shareholders own all of the Shares, free and clear of all liens, claims, rights, charges, encumbrances, and security interests of whatsoever nature or type.

(b)           Power of Selling Shareholders to Execute Agreement .  The Selling Shareholders have the full right, power, and authority to execute, deliver, and perform this Agreement, and this Agreement is the legal binding obligation of the Selling Shareholders and is enforceable against the Selling Shareholders in accordance with its terms, except that (i) such enforcement may be subject to bankruptcy, insolvency, reorganization, moratorium, or other similar laws now or hereafter in effect relating to creditors’ rights, and (ii) the remedy of specific performance and injunctive and other forms of equitable relief may be subject to equitable defenses and to the discretion of the court before which any proceeding therefore may be brought.

(c)             Agreement Not in Breach of Other Instruments Affecting Selling Shareholders .  The execution and delivery of this Agreement, the consummation of the transactions hereby contemplated, and the fulfillment of the terms hereof will not result in the breach of any term or provisions of, or constitute a default under, or conflict with, or cause the acceleration of any obligation under any agreement or other instrument of any description to which the Selling Shareholders are a party or by which the Selling Shareholders are bound, or any judgment, decree, order, or award of any court, governmental body, or arbitrator or any applicable law, rule, or regulation.

(d)             Accuracy of Statements .  Neither this Agreement nor any statement, list, certificate, or any other agreement executed in connection with this Agreement or other information furnished or to be furnished by the Selling Shareholders to Pubco in connection with this Agreement or any of the transactions contemplated hereby contains or will contain an untrue statement of a material fact or omits or will omit to state a material fact necessary to make the statements contained herein or therein, in light of circumstances in which they are made, not misleading.

ARTICLE III
COVENANTS RELATING TO  CONDUCT OF BUSINESS PRIOR TO EXCHANGE

3.01          Conduct of the Company and Pubco .  From the date of this Agreement and until the Effective Time, or until the prior termination of this Agreement, the Company and Pubco shall not, unless mutually agreed to in writing:

(a)                engage in any transaction, except in the normal and ordinary course of business, or create or suffer to exist any lien or other encumbrance upon any of their respective assets or which will not be discharged in full prior to the Effective Time;

(b)               sell, assign or otherwise transfer any of their assets, or cancel or compromise any debts or claims relating to their assets, other than for fair value, in the ordinary course of business, and consistent with past practice;

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(c)                fail to use reasonable efforts to preserve intact their present business organizations, keep available the services of their employees and preserve its material relationships with customers, suppliers, licensors, licensees, distributors and others, to the end that its good will and ongoing business not be impaired prior to the Effective Time;

(d)               except for matters related to complaints by former employees related to wages, suffer or permit any material adverse change to occur with respect to the Company and Pubco or their business or assets; or

(e)                make any material change with respect to their business in accounting or bookkeeping methods, principles or practices, except as required by GAAP.

ARTICLE IV
ADDITIONAL AGREEMENTS

4.01          Access to Information; Confidentiality .

(a)                The Company shall, and shall cause its officers, employees, counsel, financial advisors and other representatives to, afford to Pubco and its representatives reasonable access during normal business hours during the period prior to the Effective Time to its and to the Company’s properties, books, contracts, commitments, personnel and records and, during such period, the Company shall, and shall cause its officers, employees and representatives to, furnish promptly to Pubco all information concerning its business, properties, financial condition, operations and personnel as such other party may from time to time reasonably request.  For the purposes of determining the accuracy of the representations and warranties of Pubco set forth herein and compliance by Pubco of its obligations hereunder, during the period prior to the Effective Time, Pubco shall provide the Company and its representatives with reasonable access during normal business hours to its properties, books, contracts, commitments, personnel and records as may be necessary to enable the Company to confirm the accuracy of the representations and warranties of Pubco set forth herein and compliance by Pubco of its obligations hereunder, and, during such period, Pubco shall, and shall cause its officers, employees and representatives to, furnish promptly to the Company upon its request (i) a copy of each report, schedule, registration statement and other document filed by it during such period pursuant to the requirements of federal or state securities laws and (ii) all other information concerning its business, properties, financial condition, operations and personnel as such other party may from time to time reasonably request.  Except as required by law, each of the Company and Pubco will hold, and will cause its respective directors, officers, employees, accountants, counsel, financial advisors and other representatives and affiliates to hold, any nonpublic information in confidence.

(b)               No investigation pursuant to this Section 4.01 shall affect any representations or warranties of the parties herein or the conditions to the obligations of the parties hereto.

4.02          Best Efforts .  Upon the terms and subject to the conditions set forth in this Agreement, each of the parties agrees to use its best efforts to take, or cause to be taken, all actions, and to do, or cause to be done, and to assist and cooperate with the other parties in doing, all things necessary, proper or advisable to consummate and make effective, in the most expeditious manner practicable, the Exchange and the other transactions contemplated by this Agreement.  Pubco and the Company shall mutually cooperate in order to facilitate the achievement of the benefits reasonably anticipated from the Exchange.

4.03          Public Announcements .  Pubco, on the one hand, and the Company, on the other hand, will consult with each other before issuing, and provide each other the opportunity to review and

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comment upon, any press release or other public statements with respect to the transactions contemplated by this Agreement and shall not issue any such press release or make any such public statement prior to such consultation, except as may be required by applicable law or court process.  The parties agree that the initial press release or releases to be issued with respect to the transactions contemplated by this Agreement shall be mutually agreed upon prior to the issuance thereof.

4.04          Expenses .  All costs and expenses incurred in connection with this Agreement and the transactions contemplated hereby shall be paid by the party incurring such expenses.

4.05          No Solicitation .  Except as previously agreed to in writing by the other party, neither the Company nor Pubco shall authorize or permit any of its officers, directors, agents, representatives, or advisors to (a) solicit, initiate or encourage or take any action to facilitate the submission of inquiries, proposals or offers from any person relating to any matter concerning any exchange, merger, consolidation, business combination, recapitalization or similar transaction involving the Company or Pubco, respectively, other than the transaction contemplated by this Agreement or any other transaction the consummation of which would or could reasonably be expected to impede, interfere with, prevent or delay the Exchange or which would or could be expected to dilute the benefits to either the Company or Pubco of the transactions contemplated hereby.  The Company or Pubco will immediately cease and cause to be terminated any existing activities, discussions and negotiations with any parties conducted heretofore with respect to any of the foregoing.

4.06      Post-Exchange Capitalization .  At the Closing, the authorized capital stock of Pubco shall consist of 100,000,000 shares of Pubco Common Stock, of which 28,800,000 shares of Pubco Common Stock will be issued and outstanding.

4.07      Post-Closing Delivery of the Exchange Shares Certificates .  Within seven (7) business days of the Closing Date, Pubco shall have taken all action necessary to have the Exchange Shares Certificates delivered to the Selling Shareholders.

ARTICLE V
CONDITIONS PRECEDENT

5.01          Conditions to Each Party’s Obligation to Effect the Exchange .  The obligation of each party to effect the Exchange and otherwise consummate the transactions contemplated by this Agreement is subject to the satisfaction, at or prior to the Closing, of each of the following conditions:

(a)                No Restraints .  No temporary restraining order, preliminary or permanent injunction or other order preventing the consummation of the Exchange shall have been issued by any court of competent jurisdiction or any other Governmental Entity having jurisdiction and shall remain in effect, and there shall not be any applicable legal requirement enacted, adopted or deemed applicable to the Exchange that makes consummation of the Exchange illegal.

(b)                Governmental Approvals .  All authorizations, consents, orders, declarations or approvals of, or filings with, or terminations or expirations of waiting periods imposed by, any Governmental Entity having jurisdiction which the failure to obtain, make or occur would have a material adverse effect on Pubco or the Company shall have been obtained, made or occurred.

(c)                No Litigation .  There shall not be pending or threatened any suit, action or proceeding before any court, Governmental Entity or authority (i) pertaining to the transactions contemplated by this Agreement or (ii) seeking to prohibit or limit the ownership or operation by the Company,

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Pubco or any of its subsidiaries, or to dispose of or hold separate any material portion of the business or assets of the Company or Pubco.

(d)                Company Shareholder Approval .  The Selling Shareholders shall have adopted and approved this Agreement and the Exchange in accordance with applicable law.

(e)                Pubco’s Completion of a Financing .  Pubco shall have completed a financing through an offering of its securities of approximately one million dollars ($1,000,000).

5.02          Conditions Precedent to Obligations of Pubco .  The obligation of Pubco to effect the Exchange and otherwise consummate the transactions contemplated by this Agreement are subject to the satisfaction, at or prior to the Closing, of each of the following conditions:

(a)                Representations, Warranties and Covenants .  The representations and warranties of the Company and the Selling Shareholders in this Agreement shall be true and correct in all material respects (except for such representations and warranties that are qualified by their terms by a reference to materiality or material adverse effect, which representations and warranties as so qualified shall be true and correct in all respects) both when made and on and as of the Closing Date, and (ii) the Company and the Selling Shareholders shall each have performed and complied in all material respects with all covenants, obligations and conditions of this Agreement required to be performed and complied with by each of them prior to the Effective Time.

(b)                Consents .  Pubco shall have received evidence, in form and substance reasonably satisfactory to it, that such licenses, permits, consents, approvals, authorizations, qualifications and orders of governmental authorities and other third parties as necessary in connection with the transactions contemplated hereby have been obtained.

(c)                Officer’s Certificate of the Company .  Pubco shall have received a certificate executed on behalf of the Company by an executive officer of the Company confirming that the conditions set forth in Sections 5.02(a) and 5.02(d) have been satisfied.

(d)                No Material Adverse Change .  There shall not have occurred any change in the business, condition (financial or otherwise), results of operations or assets (including intangible assets) and properties of the Company that, individually or in the aggregate, could reasonably be expected to have a material adverse effect on the Company.

(e)                Selling Shareholders Representation Letter .  The Selling Shareholders shall have executed and delivered to Pubco a shareholder representation letter in substantially the form attached hereto as Exhibit B , and Pubco shall be reasonably satisfied that the issuance of Pubco Common Stock pursuant to the Exchange is exempt from the registration requirements of the Securities Act.

(f)                Delivery of the Share Certificate .  The Company shall have delivered the Share Certificate to Pubco on the Closing Date.

(g)                Audited Financial Statements .  The Company shall have completed and Pubco shall have received from the Company, audited Company Financial Statements and proforma financial statements as required to be filed by Pubco pursuant to the Exchange Act.

(h)                Secretary’s Certificate of the Company .  Pubco shall have received a certificate, dated as of the Closing Date, from the Secretary of the Company, certifying (i) as to the incumbency and signatures of the officers of the Company, who shall execute this Agreement and

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documents at the Closing and (ii) that attached thereto is a true and complete copy of (A) the articles or certificate of incorporation of the Company and all amendments thereto, (B) the bylaws of the Company and all amendments thereto, and (C) resolutions of the Board of Directors of the Company and its shareholders authorizing the execution, delivery and performance of this Agreement by the Company.

(i)                Due Diligence Investigation .  Pubco shall be reasonably satisfied with the results of its due diligence investigation of the Company in its sole and absolute discretion.

5.03          Conditions Precedent to Obligation of the Company .  The obligation of the Company to effect the Exchange and otherwise consummate the transactions contemplated by this Agreement is subject to the satisfaction, at or prior to the Closing, of each of the following conditions:

(a)                Representations, Warranties and Covenants .  The representations and warranties of Pubco in this Agreement shall be true and correct in all material respects (except for such representations and warranties that are qualified by their terms by a reference to materiality or material adverse effect, which representations and warranties as so qualified shall be true and correct in all respects) both when made and on and as of the Closing Date, and (ii) Pubco shall have performed and complied in all material respects with all covenants, obligations and conditions of this Agreement required to be performed and complied with by it prior to the Effective Time.

(b)                Consents .  The Company shall have received evidence, in form and substance reasonably satisfactory to it, that such licenses, permits, consents, approvals, authorizations, qualifications and orders of governmental authorities and other third parties as necessary in connection with the transactions contemplated hereby have been obtained.

(c)                Officer’s Certificate of Pubco .  The Company shall have received a certificate executed on behalf of Pubco by an executive officer of Pubco, confirming that the conditions set forth in Sections 5.03(a) and 5.03(d) have been satisfied.

(d)                No Material Adverse Change .  There shall not have occurred any change in the business, condition (financial or otherwise), results of operations or assets (including intangible assets) and properties of Pubco that, individually or in the aggregate, could reasonably be expected to have a material adverse effect on Pubco.

(e)                Board Resolutions .  The Company shall have received resolutions duly adopted by Pubco’s Board of Directors approving the execution, delivery and performance of the Agreement and the transactions contemplated by the Agreement.

(f)                Current Report .  Pubco shall file a Form 8-K with the SEC within four (4) business days of the Closing Date containing information about the Exchange.

(g)                Due Diligence Investigation .  The Company shall be reasonably satisfied with the results of its due diligence investigation of Pubco in its sole and absolute discretion.

ARTICLE VI
TERMINATION, AMENDMENT AND WAIVER

6.01          Termination .  This Agreement may be terminated and abandoned at any time prior to the Effective Time of the Exchange:

(a)                by mutual written consent of Pubco and the Company;

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(b)               by either Pubco or the Company if any Governmental Entity shall have issued an order, decree or ruling or taken any other action permanently enjoining, restraining or otherwise prohibiting the Exchange and such order, decree, ruling or other action shall have become final and nonappealable;

(c)                by either Pubco or the Company if the Exchange shall not have been consummated on or before March 2, 2011 (other than as a result of the failure of the party seeking to terminate this Agreement to perform its obligations under this Agreement required to be performed at or prior to the Effective Time);

(d)               by Pubco, if a material adverse change shall have occurred relative to the Company (and not curable within thirty (30) days);

(e)                by the Company if a material adverse change shall have occurred relative to Pubco (and not curable within thirty (30) days);

(f)                by Pubco, if the Company willfully fails to perform in any material respect any of its material obligations under this Agreement; or

(g)                by the Company, if Pubco willfully fails to perform in any material respect any of its obligations under this Agreement.

6.02          Effect of Termination .  In the event of termination of this Agreement by either the Company or Pubco as provided in Section 6.01, this Agreement shall forthwith become void and have no effect, without any liability or obligation on the part of Pubco or the Company, other than the provisions of the last sentence of Section 4.01(a) and this Section 6.02.  Nothing contained in this Section shall relieve any party for any breach of the representations, warranties, covenants or agreements set forth in this Agreement.

6.03          Amendment .  This Agreement may not be amended except by an instrument in writing signed on behalf of each of the parties upon approval by the party, if such party is an individual, and upon approval of the Boards of Directors of each of the parties that are corporate entities.

6.04          Extension; Waiver .  Subject to Section 6.01(c), at any time prior to the Effective Time, the parties may (a) extend the time for the performance of any of the obligations or other acts of the other parties, (b) waive any inaccuracies in the representations and warranties contained in this Agreement or in any document delivered pursuant to this Agreement, or (c) waive compliance with any of the agreements or conditions contained in this Agreement.  Any agreement on the part of a party to any such extension or waiver shall be valid only if set forth in an instrument in writing signed on behalf of such party.  The failure of any party to this Agreement to assert any of its rights under this Agreement or otherwise shall not constitute a waiver of such rights.

6.05          Return of Documents .  In the event of termination of this Agreement for any reason, Pubco and the Company will return to the other party all of the other party’s documents, work papers, and other materials (including copies) relating to the transactions contemplated in this Agreement, whether obtained before or after execution of this Agreement.  Pubco and the Company will not use any information so obtained from the other party for any purpose and will take all reasonable steps to have such other party’s information kept confidential.

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ARTICLE VII
INDEMNIFICATION AND RELATED MATTERS

7.01          Survival of Representations and Warranties .  The representations and warranties in this Agreement or in any instrument delivered pursuant to this Agreement shall survive until twelve (12) months after the Effective Time.

7.02          Indemnification .

(a)                Pubco shall indemnify and hold the Selling Shareholders and the Company harmless for, from and against any and all liabilities, obligations, damages, losses, deficiencies, costs, penalties, interest and expenses (including, but not limited to, any and all expenses whatsoever reasonably incurred in investigating, preparing or defending against any litigation, commenced or threatened, or any claim whatsoever) (collectively, “ Losses ”) to which Pubco may become subject resulting from or arising out of any breach of a representation, warranty or covenant made by Pubco as set forth herein.

(b)               The Company and Selling Shareholders shall jointly indemnify and hold Pubco and Pubco’s officers and directors (“ Pubco’s Representatives ”) harmless for, from and against any and all Losses to which Pubco or Pubco’s Representatives may become subject resulting from or arising out of (1) any breach of a representation, warranty or covenant made by the Company or Selling Shareholdrs as set forth herein; or (2) any and all liabilities arising out of or in connection with: (A) any of the assets of the Company prior to the Closing; or (B) the operations of the Company prior to the Closing.

7.03          Notice of Indemnification .  Promptly after the receipt by any indemnified party (the “ Indemnitee ”) of notice of the commencement of any action or proceeding against such Indemnitee, such Indemnitee shall, if a claim with respect thereto is or may be made against any indemnifying party (the “ Indemnifying Party ”) pursuant to this Article VII, give such Indemnifying Party written notice of the commencement of such action or proceeding and give such Indemnifying Party a copy of such claim and/or process and all legal pleadings in connection therewith.  The failure to give such notice shall not relieve any Indemnifying Party of any of its indemnification obligations contained in this Article VII, except where, and solely to the extent that, such failure actually and materially prejudices the rights of such Indemnifying Party.  Such Indemnifying Party shall have, upon request within thirty (30) days after receipt of such notice, but not in any event after the settlement or compromise of such claim, the right to defend, at its own expense and by its own counsel reasonably acceptable to the Indemnitee, any such matter involving the asserted liability of the Indemnitee; provided, however, that if the Indemnitee determines that there is a reasonable probability that a claim may materially and adversely affect it, other than solely as a result of money payments required to be reimbursed in full by such Indemnifying Party under this Article VII or if a conflict of interest exists between Indemnitee and the Indemnifying Party, the Indemnitee shall have the right to defend, compromise or settle such claim or suit; and, provided, further, that such settlement or compromise shall not, unless consented to in writing by such Indemnifying Party, which shall not be unreasonably withheld, be conclusive as to the liability of such Indemnifying Party to the Indemnitee.  In any event, the Indemnitee, such Indemnifying Party and its counsel shall cooperate in the defense against, or compromise of, any such asserted liability, and in cases where the Indemnifying Party shall have assumed the defense, the Indemnitee shall have the right to participate in the defense of such asserted liability at the Indemnitee’s own expense.  In the event that such Indemnifying Party shall decline to participate in or assume the defense of such action, prior to paying or settling any claim against which such Indemnifying Party is, or may be, obligated under this Article VII to indemnify an Indemnitee, the Indemnitee shall first supply such Indemnifying Party with a copy of a final court judgment or decree holding the Indemnitee liable on such claim or, failing such judgment or decree, the terms and conditions of the settlement or compromise of such claim. 

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An Indemnitee’s failure to supply such final court judgment or decree or the terms and conditions of a settlement or compromise to such Indemnifying Party shall not relieve such Indemnifying Party of any of its indemnification obligations contained in this Article VII, except where, and solely to the extent that, such failure actually and materially prejudices the rights of such Indemnifying Party.  If the Indemnifying Party is defending the claim as set forth above, the Indemnifying Party shall have the right to settle the claim only with the consent of the Indemnitee.

ARTICLE VIII
GENERAL PROVISIONS

8.01          Notices .  Any and all notices and other communications hereunder shall be in writing and shall be deemed duly given to the party to whom the same is so delivered, sent or mailed at addresses and contact information set forth below (or at such other address for a party as shall be specified by like notice.)  Any and all notices or other communications or deliveries required or permitted to be provided hereunder shall be deemed given and effective on the earliest of: (a) on the date of transmission, if such notice or communication is delivered via facsimile at the facsimile number set forth on the signature pages attached hereto prior to 5:30 p.m. (Pacific Standard Time) on a business day, (b) on the next business day after the date of transmission, if such notice or communication is delivered via facsimile at the facsimile number set forth on the signature pages attached hereto on a day that is not a business day or later than 5:30 p.m. (Pacific Standard Time) on any business day, (c) on the second business day following the date of mailing, if sent by a nationally recognized overnight courier service, or (d) if by personal delivery, upon actual receipt by the party to whom such notice is required to be given.

  If to Pubco :

Darlington Mines Ltd.
20A Time Centre, 53-55 Hollywood Road
  Central Hong Kong
Attention: Chief Executive Officer
Telephone No.:  (852) 5371-1266
  with a copy to:

Greenberg Traurig, LLP
Attention: Mark C. Lee, Esq.
1201 K Street, Suite 1100
Sacramento, California 95814
Telephone:  (916) 442-1111
Facsimile:  (916) 448-1709

  If to the Company :

  The Pulse Beverage Corporation
  c/o Hart & Trinan
1624 Washington Street
Denver, CO 80203
Attention:  Bill Hart
Telephone No.:  (303) 839-0061
Facsimile No.:  (303) 839-5414

  All Notices to the Selling Shareholders shall be sent “care of” the Company.

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8.02          Definitions .  For purposes of this Agreement:

(a)                an “affiliate” of any person means another person that directly or indirectly, through one or more intermediaries, controls, is controlled by, or is under common control with, such first person;

(b)               “material adverse change” or “material adverse effect” means, when used in connection with the Company or Pubco, any change or effect that either individually or in the aggregate with all other such changes or effects is materially adverse to the business, assets, properties, condition (financial or otherwise) or results of operations of such party and its subsidiaries taken as a whole (after giving effect in the case of Pubco to the consummation of the Exchange);

(c)                “ordinary course of business” means the ordinary course of business consistent with past custom and practice (including with respect to quantity and frequency);

(d)               “person” means an individual, corporation, partnership, joint venture, association, trust, unincorporated organization or other entity; 

(e)                “subsidiary” of any person means another person, an amount of the voting securities, other voting ownership or voting partnership interests of which is sufficient to elect at least a majority of its board of directors or other governing body (or, if there are no such voting interests, fifty percent (50%) or more of the equity interests of which) that is owned directly or indirectly by such first person; and

(f)                “security interest” means any mortgage, pledge, lien, encumbrance, deed of trust, lease, charge, right of first refusal, easement, servitude, proxy, voting trust or agreement, transfer restriction under any shareholder or similar agreement or any other security interest, other than (a) mechanic’s, materialmen’s, and similar liens, (b) statutory liens for taxes not yet due and payable, (c) purchase money liens and liens securing rental payments under capital lease arrangements, (d) pledges or deposits made in the ordinary course of business in connection with workers’ compensation, unemployment insurance or other similar social security legislation; and (e) encumbrances, security deposits or reserves required by law or by any Governmental Entity.

8.03          Interpretation .  When a reference is made in this Agreement to a Section, Exhibit or Schedule, such reference shall be to a Section of, or an Exhibit or Schedule to, this Agreement unless otherwise indicated.  The headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement.  Whenever the words “include,” “includes” or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation.”

8.04          Entire Agreement; No Third-Party Beneficiaries .  This Agreement and the other agreements referred to herein constitute the entire agreement, and supersede all prior agreements and understandings, both written and oral, among the parties with respect to the subject matter of this Agreement.  This Agreement is not intended to confer upon any person other than the parties any rights or remedies.

8.05          Governing Law .  This Agreement shall be governed by, and construed in accordance with, the laws of the State of Nevada, regardless of the laws that might otherwise govern under applicable principles of conflicts of laws thereof.

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8.06          Assignment .  Neither this Agreement nor any of the rights, interests or obligations under this Agreement shall be assigned, in whole or in part, by operation of law or otherwise by any of the parties without the prior written consent of the other parties.  Subject to the preceding sentence, this Agreement will be binding upon, inure to the benefit of, and be enforceable by, the parties and their respective successors and assigns.

8.07          Enforcement .  The parties agree that irreparable damage would occur in the event that any of the provisions of this Agreement were not performed in accordance with their specific terms or were otherwise breached.  It is accordingly agreed that the parties shall be entitled to an injunction or injunctions to prevent breaches of this Agreement and to enforce specifically the terms and provisions of this Agreement in any court of the United States located in the State of Nevada, this being in addition to any other remedy to which they are entitled at law or in equity.  In addition, each of the parties hereto (a) agrees that it will not attempt to deny or defeat such personal jurisdiction or venue by motion or other request for leave from any such court, and (b) agrees that it will not bring any action relating to this Agreement or any of the transactions contemplated by this Agreement in any state court other than such court.

8.08          Severability .  Whenever possible, each provision or portion of any provision of this Agreement will be interpreted in such manner as to be effective and valid under applicable law but if any provision or portion of any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability will not affect any other provision or portion of any provision in such jurisdiction, and this Agreement will be reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable provision or portion of any provision had never been contained herein.

8.09          Counterparts .  This Agreement may be executed simultaneously in two or more counterparts, any one of which need not contain the signatures of more than one party, but all such counterparts taken together will constitute one and the same Agreement.  This Agreement, to the extent delivered by means of a facsimile machine or electronic mail (any such delivery, an “ Electronic Delivery ”), shall be treated in all manner and respects as an original agreement or instrument and shall be considered to have the same binding legal effect as if it were the original signed version thereof delivered in person.  At the request of any party hereto, each other party hereto shall re-execute original forms hereof and deliver them in person to all other parties.  No party hereto shall raise the use of Electronic Delivery to deliver a signature or the fact that any signature or agreement or instrument was transmitted or communicated through the use of Electronic Delivery as a defense to the formation of a contract, and each such party forever waives any such defense, except to the extent such defense related to lack of authenticity.

8.10          Attorneys Fees In the event any suit or other legal proceeding is brought for the enforcement of any of the provisions of this Agreement, the parties hereto agree that the prevailing party or parties shall be entitled to recover from the other party or parties upon final judgment on the merits reasonable attorneys’ fees, including attorneys’ fees for any appeal, and costs incurred in bringing such suit or proceeding.

8.11          Currency .  All references to currency in this Agreement shall refer to the lawful currency of the United States of America.

[ Signature Page Follows ]

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IN WITNESS WHEREOF, the undersigned have caused their duly authorized officers to execute this Agreement as of the date first above written.

  Pubco :
   
  Darlington Mines Ltd.
   
  By:  /s/ Francis Chiew
    Francis Chiew
    President and Chief Executive Officer
     
  Company :
   
  The Pulse Beverage Corporation
   
  By:  /s/ Bruce Horton
    Bruce Horton
    President and Chief Executive Officer


COUNTERPART SIGNATURE PAGE
TO
SHARE EXCHANGE AGREEMENT

The undersigned does hereby agree to be bound by all of the terms and provisions of the Share Exchange Agreement, including all exhibits and schedules attached thereto, dated February 15, 2011, by and among, Darlington Mines Ltd., a Nevada corporation (“ Pubco ”) on one hand, and The Pulse Beverage Corporation, a Colorado corporation (the “ Company ”) and each of the stockholders of the Company (the “ Selling Shareholders ”), on the other hand.

  Selling Shareholder :
   
  By: _______________________________
   
  Name: _____________________________
   
  Company: __________________________
   
  Title: ______________________________


EXHIBIT A

DISTRIBUTION OF EXCHANGE SHARES TO SELLING SHAREHOLDERS

 


                                               

EXHIBIT B

FORM OF SHAREHOLDER REPRESENTATION LETTER

 


 
 








 


 
 

AGREEMENT FOR THE PURCHASE OF ASSETS
BETWEEN
THE PULSE BEVERAGE CORPORATION
AND
HEALTH BEVERAGE, LLC

            This AGREEMENT , made this 26 th day of July 2010, by and between The Pulse Beverage Corporation, (“Pulse”), and Health Beverage, LLC (“Health Beverage”), is made for the purpose of setting forth the terms and conditions upon which Pulse will acquire from Health Beverage all of the Assets described on Exhibit A.

In consideration of the mutual promises, covenants, and representations contained herein, THE PARTIES HERETO AGREE AS FOLLOWS :

ARTICLE I
PURCHASE OF ASSETS

            1.01     Sale of Assets.   Subject to the terms and conditions of this Agreement, Pulse agrees to buy, and Health Beverage agrees to sell, the Assets described on Exhibit A.  The Assets include, but are not limited to, the following:

             A) The following water based beverage formulations and related Canadian and US patents and/or trademarks:

  a. PULSE® - Heart Health;    
  b.   PULSE® - Women’s Health;
  c.    PULSE® - Men’s Health;

            B) The right from Baxter to use the following side panel (label) statement: “PRODUCT FORMULATION DEVELOPED UNDER LICENSE FROM BAXTER HEALTHCARE CORPORATION”

            1.02     Consideration .  As consideration for the Assets, Pulse agrees to:

            A)  Make cash payments totaling $245,000 as follows:

  a. Pay $20,000 to Health Beverage on or before July 31, 2010.  If Pulse does not make this payment by July 31, 2010 then this Agreement will terminate without liability to Pulse or Health Beverage.  If this payment is made by July 31, 2010 Health Beverage may retain the payment, even if this Agreement does not close, provided that the failure to close is not due to the fault or breach by Health Beverage.  If the failure to close is due to the fault or breach by Health Beverage the $20,000 payment will be returned to Pulse;

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  b. Pay a further $25,000 to Health Beverage on or before September 30, 2010.  If Pulse does not make this payment by September 30, 2010 then this Agreement will terminate without liability to Pulse or Health Beverage.  If this payment is made by September 30, 2010 Health Beverage may retain the payment, even if this Agreement does not close, provided that the failure to close is not due to the fault or breach by Health Beverage.  If the failure to close is due to the fault or breach by Health Beverage the $25,000 payment will be returned to Pulse;

  c. Pay a further $20,000 to Health Beverage on or before December 31, 2010.  If Pulse does not make this payment by December 31, 2010 then this Agreement will terminate without liability to Pulse or Health Beverage.  If this payment is made by December 31, 2010 Health Beverage may retain the payment, even if this Agreement does not close, provided that the failure to close is not due to the fault or breach by Health Beverage.  If the failure to close is due to the fault or breach by Health Beverage the $20,000 payment will be returned to Pulse.

  d. Pay a further $80,000 to Health Beverage on or before January 15, 2011.  If Pulse does not make this payment by January 15, 2011 then this Agreement will terminate without liability to Pulse or Health Beverage.  If this payment is made by January 15, 2011 Health Beverage may retain the payment, even if this Agreement does not close, provided that the failure to close is not due to the fault or breach by Health Beverage.  If the failure to close is due to the fault or breach by Health Beverage the $80,000 payment will be returned to Pulse.

  e. Pay a further $100,000 to Health Beverage on or before January 31, 2011.  If Pulse does not make this payment by January 31, 2011 then this Agreement will terminate without liability to Pulse or Health Beverage.  If this payment is made by January 31, 2011 Health Beverage may retain the payment, even if this Agreement does not close, provided that the failure to close is not due to the fault or breach by Health Beverage.  If the failure to close is due to the fault or breach by Health Beverage the $100,000 payment will be returned to Pulse.

            1.03     Investigative Rights .  From the date of this Agreement until the date of closing, each party shall provide to the other party, and such other party's counsel, accountants, auditors, and other authorized representatives, full access during normal business hours to all of each party's properties, books, contracts, commitments, records and correspondence and communications with regulatory agencies for the purpose of examining the same.  Each party shall furnish the other party with all information concerning each party's affairs as the other party may reasonably request.

            1.04     Conduct of Business .  Prior to the closing, and except as contemplated by this Agreement, each party shall conduct its business in the normal course, and shall not sell, pledge, or assign any assets, without the prior written approval of the other party, except in the regular course of business.  Except as contemplated by this Agreement,

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neither party to this Agreement shall issue or sell any shares, stock, options or other securities, amend its Articles of Association, Articles of Incorporation or By-laws, declare dividends, redeem or sell stock or other securities, incur additional or newly-funded material liabilities, acquire or dispose of fixed assets, change senior management, change employment terms, enter into any material or long-term contract, guarantee obligations of any third party, settle or discharge any balance sheet receivable for less than its stated amount, pay more on any liability than its stated amount, or enter into any other transaction other than in the regular course of business, or  enter into any agreement or take any action that is likely to cause any of the representations and warranties of such party under this Agreement not to be true and correct as of the Closing, or that is likely to affect the Closing. 

            1.05     Acknowledgement of Trademark Documentation and Claims.   Pulse acknowledges the ongoing “opposition” pending in the United States Patent and Trademark Office Trademark Trial and Appeal Board between Mona Vie, LLC, a Utah limited liability company, and Health Beverage (Proceeding No. 91191660) and that Health Beverage is engaged in active settlement negotiations with Mona Vie, LLC representatives regarding this pending “opposition”.  Pulse acknowledges that Health Beverage may settle this “opposition” by allowing Mona Vie, LLC to use the three work mark “Mona Vie Pulse” for marketing in the multi level market channel only.  Health Beverage will keep Pulse fully informed of the progress of settlement negotiations prior to the Closing.

ARTICLE II
REPRESENTATIONS AND WARRANTIES OF HEALTH BEVERAGE

            2.01     Organization .  Health Beverage is a limited liability company duly organized, validly existing, and in good standing under the laws of Colorado, has all necessary corporate powers to own its properties and to carry on its business as now owned and operated by it, and is duly qualified to do business and is in good standing in each of the states where its business requires qualification.

            2.02     Condition of Assets .  No person, other than Health Beverage, has any rights to the Assets.  At closing, and with the exception of the claim mentioned to Section 1.05, the Assets will be free of any lien, encumbrance, restriction or claim of any kind, including any claim of patent, trademark or copyright infringement.

2.03     Ability to Carry Out Obligations .  Health Beverage has the right, power, and authority to enter into, and perform its obligations under, this Agreement.  The execution and delivery of this Agreement by Health Beverage and the performance by Health Beverage of its obligations hereunder will not cause, constitute, or conflict with or result in (a) any breach or violation of any of the provisions of or constitute a default under any license, indenture, mortgage, charter, instrument, articles of organization, operating agreement, or other agreement or instrument to which Health Beverage is a party, or by which it may be bound, nor will any consents or authorizations of any party other than those hereto be required, (b) an event that would permit any party to any agreement or instrument to terminate it or to accelerate the maturity of any indebtedness or other obligation of Health Beverage, or (c) an event that would result in the creation or imposition or any lien, charge, or encumbrance on any asset of Health Beverage or would create any obligations for which Health Beverage would be liable, except as contemplated by this Agreement.

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ARTICLE III
REPRESENTATIONS AND WARRANTIES OF PULSE

            3.01     Organization.   Pulse is a corporation duly organized, validly existing, and in good standing under the laws of Colorado, has all necessary powers as a corporation to own its assets and to carry on its business as now owned and operated by it, and is duly qualified to do business and is in good standing in each of the states where its business requires qualification.

            3.02     Ability to Carry Out Obligations.   Pulse has the right, power, and authority to enter into, and perform its obligations under, this Agreement.  The execution and delivery of this Agreement by Pulse and the performance by Pulse of its obligations hereunder will not cause, constitute, or conflict with or result in (a) any breach or violation or any of the provisions of or constitute a default under any license, indenture, mortgage, charter, instrument, articles of incorporation, by-law, or other agreement or instrument to which Pulse is a party, or by which it may be bound, nor will any consents or authorizations of any party other than those hereto be required, (b) an event that would permit any party to any agreement or instrument to terminate it or to accelerate the maturity of any indebtedness or other obligation of Pulse, or (c) an even that would result in the creation or imposition or any lien, charge, or encumbrance on any asset of Pulse or would create any obligation for which Pulse would be liable, except as contemplated by this Agreement.

ARTICLE IV
RESTRICTED STOCK

             Omitted

ARTICLE V
CLOSING

            5.01     Closing .  The closing of this transaction shall be held at a mutually agreeable location. Unless the closing of this transaction takes place before January 31, 2011, then either party may terminate this Agreement without liability to the other party, subject to the provisions of Section 1.02.  At the closing, Pulse will pay Health Beverage the $100,000 required as per Section 1.02 (e) by electronic transfer of funds or certified check.  At the closing, the following documents shall be delivered:

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  • Executed U.S. Trademark Assignment in the form set forth within the attached Exhibit B;
  • Executed Canadian Trademark Assignment in the form set forth within the attached Exhibit C;
  • Executed Assignment of the pending patent application in the form set forth within the attached Exhibit D;
  • Executed Bill of Sale in the form set forth within the attached Exhibit E; and
  • Executed Signed Technical Assistance, Non-Compete and Confidentiality Agreement, in the form set forth within the attached as Exhibit FC.

            5.02     Post-Closing Agreements.   Within 180 days after Pulse is acquired by the publicly traded company Pulse will issue to Health Beverage 750,000 restricted shares of the common stock of the publicly traded company which acquires Pulse. Following the closing, Health Beverage will execute any additional documents reasonably requested by Pulse in order to complete the transfer of the Assets to Pulse.

ARTICLE VI
MISCELLANEOUS

            6.01     Arbitration .  Any controversy or claim arising out of, or relating to, this Agreement, or the making, performance, or interpretation thereof, shall be settled by arbitration in Denver, Colorado in accordance with the rules of the American Arbitration Association then existing, and judgment on the arbitration award may be entered in any court having jurisdiction over the subject matter of the controversy.

            6.02     Costs . If any legal action or any arbitration or other proceeding is brought for the enforcement of this Agreement, or because of an alleged dispute, breach, default, or misrepresentation in connection with any of the provisions of this Agreement, the successful or prevailing party or parties shall be entitled to recover reasonable attorney's fees and other costs incurred in that action or proceeding, in addition to any other relief to which it or they may be entitled.

            6.03     Expenses .   Each of the parties hereto agrees to pay all of its own expenses (including without limitation, attorneys' and accountants' fees) incurred in connection with this Agreement, the transactions contemplated herein and negotiations leading to the same and the preparations made for carrying the same into effect.  Each of the parties expressly represents and warrants that no finder or broker has been involved in this transaction and each party agrees to indemnify and hold the other party harmless from any commission, fee or claim of any person, firm or corporation employed or retained by such party (or claiming to be employed or retained by such party) to bring about or represent such party in the transactions contemplated by this Agreement.

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             6.04     Termination .  In addition to other remedies available at law, Pulse or Health Beverage may on or prior to the Closing Date, terminate this Agreement:

       (i)     If any bona fide action or proceeding shall be pending against Pulse or Health Beverage on the Closing Date that could result in an unfavorable judgment, decree, or order that would prevent or make unlawful the carrying out of this Agreement or if any agency of the federal or of any state government shall have objected at or before the Closing Date to this acquisition or to any other action required by or in connection with this Agreement;

       (ii)      If the legality and sufficiency of all steps taken and to be taken by each party in carrying out this Agreement shall not have been approved by the respective party's counsel, which approval shall not be unreasonably withheld;

       (iii)     If a party breaches any representation, warranty, covenant or obligation of such party set forth herein and such breach is not corrected within ten days of receiving written notice from the other party of such breach; and

             6.05     Captions and Headings .  The Article and paragraph headings throughout this Agreement are for convenience and reference only, and shall in no way be deemed to define, limit, or add to the meaning of any provision of this Agreement.

             6.06     No Oral Change .  This Agreement and any provision hereof, may not be waived, changed, modified, or discharged orally, but only by an agreement in writing signed by the party against whom enforcement of any waiver, change, modification, or discharge is sought.

             6.07     Non-Waiver .  Except as otherwise expressly provided herein, no waiver of any covenant, condition, or provision of this Agreement shall be deemed to have been made unless expressly in writing and signed by the party against whom such waiver is charged; and (i) the failure of any party to insist in any one or more cases upon the performance of any of the provisions, covenants, or conditions of this Agreement or to exercise any option herein contained shall not be construed as a waiver or relinquishment for the future of any such provisions, covenants, or conditions, (ii) the acceptance of performance of anything required by this Agreement to be performed with knowledge of the breach or failure of a covenant, condition, or provision hereof shall not be deemed a waiver of such breach or failure, and (iii) no waiver by any party of one breach by another party shall be construed as a waiver with respect to any other or subsequent breach.

             6.08     Time of Essence .  Time is of the essence of this Agreement and of each and every provision hereof.

             6.09     Entire Agreement .  This Agreement contains the entire Agreement and understanding between the parties hereto, and supersedes all prior agreements, understandings and the letters of intent between the parties.

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             6.10     Governing Law .  This Agreement and its application shall be governed by the laws of Colorado.

             6.11     Counterparts .  This Agreement may be executed simultaneously in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.  Facsimile signatures or signatures sent via email will be treated as original signatures.

             6.12     Notices .  All notices, requests, demands, and other communications under this Agreement shall be in writing and shall be deemed to have been duly given on the date of service if served personally on the party to whom notice is to be given, or on the third day after mailing if mailed to the party to whom notice is to be given, by first class mail, registered or certified, postage prepaid, and properly addressed as follows:

  The Pulse Beverage Corporation:
   
  D. Bruce Horton, President
2443 Alder Street
Vancouver, British Columbia
Canada, V6H 4A4

  With copy to:

 

William Hart
Hart & Trinen, LLP
1624 Washington St.
Denver, CO 80203
Health Beverage, LLC:


  Richard Swain, Manager
32052 Horseshoe Drive
Evergreen, CO  80439

  Ron Kendrick, Manager
#503 University Crescent
Burnaby, British Columbia
Canada, V5A 0A6

  With copy to:

  William A. Bostrom
Bostrom & Associates, P.C.
1675 Broadway, Suite 2280
Denver, CO  80202

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             6.13     Binding Effect .  This Agreement shall inure to and be binding upon the heirs, executors, personal representatives, successors and assigns of each of the parties to this Agreement.

             6.14     Effect of Closing .  All representations, warranties, covenants, and agreements of the parties contained in this Agreement, or in any instrument, certificate, opinion, or other writing provided for in it, shall survive the closing of this Agreement. 

             6.15     Mutual Cooperation .  The parties hereto shall cooperate with each other to achieve the purpose of this Agreement, and shall execute such other and further documents and take such other and further actions as may be necessary or convenient to effect the transaction described herein.  Neither party will intentionally take any action, or omit to take any action, which will cause a breach of such party's obligations pursuant to this Agreement.

            AGREED TO AND ACCEPTED as of the date first above written.

 

THE PULSE BEVERAGE CORPORATION

By /s/ Bruce Horton
      Bruce Horton, President                                         

HEALTH BEVERAGE, LLC

By /s/ Ron Kendrick
       Ron Kendrick, Manager

By /s/ Richard Swain
       Richard Swain, Manager

Pulse Agree to Purch Assets with Health Beverage 7-26-10

8


EXHIBIT A
ASSETS

HARDWARE

PULSE PET 500 ml Plastic bottle molds (Sidel Series II)
-             8 sets (16 molds) – located in Morton, IL

Con Flow Machine located in Toronto, Ontario, Canada

Pall Filters   - Located in Toronto, Ontario, Canada

PulseMobile 1942 Dodge Powerwagon VIN 1510592 located in Morton, IL

Visi-Coolers – 200 units – located in Chicago, IL

BEVERAGES All rights to the following beverages, including formulas, specifications, and manufacturing methods

PULSE®- Heart Health

PULSE®- Women’s Health

PULSE®- Men’s Health

TRADEMARKS

PULSE – USA & CANADA (a water based beverage)
U.S. No. 2698560
Canada: TMA 622,432   

PULSE “NUTRITION MADE SIMPLE” – USA ONLY
U.S. No. 2819813

KOOTNAI – USA ONLY
U.S. No. 77618067


PATENTS (PENDING)

Alkaline Fiber Water –
U.S. Provisional Patent 60/779,021; and
Pending U.S. No. 11/681,226; and 
Simultaneous Canadian Application:
Title: Fiber Containing Alkaline Beverage and Methods for Production Thereof

RIGHTS TO ACQUIRED STATEMENT

Right received and documented in “Mutual Release and Termination Agreement” signed May 17, 2007 from Baxter Healthcare Corporation to use the following side panel (label) statement:

“SIDE PANEL STATEMENT” means a statement on the side panel of the bottle containing Core Products to the effect that “PRODUCT FORMULATION DEVELOPED UNDER LICENSE FROM BAXTER HEALTHCARE CORPORATION”.

WEBSITES

www.pulsenutritionsolutions.com
www.takeyourpulse.com


EXHIBIT B

TRADEMARK ASSIGNMENT
(Actual Use)

WHEREAS Health Beverage, LLC, a Colorado limited liability company, having a place of business at 3205 Horseshoe Drive, Evergreen, Colorado 80439, (hereinafter referred to as the “Assignor”) has adopted and used the trademarks set forth on Schedule A (the “Marks”), and has obtained federal registration of certain of those Marks as indicated in Schedule A; and

WHEREAS, Assignor has agreed to assign said Marks to The Pulse Beverage Corporation, a Colorado corporation, c/o William Hart, Hart & Trinen, LLP, 1624 Washington Street, Denver, Colorado 80203 (hereinafter referred to as the "Assignee").

Now therefore for good and valuable consideration, receipt of which is hereby acknowledged, Assignor hereby sells, transfers, assigns and delivers unto Assignee, effective as of the date hereof, all right, title and interest in and to said Marks and any United States Patent and Trademark Office registration therefor, together with the goodwill of the business connected with and symbolized by such Marks and registrations, as well as all rights to damages or profits, due or accrued, arising out of past infringement of such Marks or injury to said goodwill and the right to sue for and recover the same in the Assignee's own name with the same rights as if the Marks were still owned by Assignor.

IN WITNESS WHEREOF, this Assignment has been executed on behalf of the Assignor by its duly authorized officer as of the date hereof.

  Health Beverage, LLC



Date: February 2, 2011 By: 
   
  /s/ Richard Swain                                                        
  Richard Swain, Managing Member

STATE OF COLORADO  )
  )
COUNTY OF JEFFERSON )

The foregoing instrument was acknowledged before me this 2 nd day of February, 2011, by Richard Swain.

Witness my hand and official seal.

My commission expires: 10/25/12

  /s/Theresa Grossman
Notary Public


SCHEDULE A

PULSE – USA
U.S. No. 2698560  

PULSE “NUTRITION MADE SIMPLE” – USA ONLY
U.S. No. 2819813

KOOTNAI – USA ONLY
U.S. No. 77618067

2


EXHIBIT C

ASSIGNMENT OF CANADIAN TRADE-MARK:

The undersigned, Health Beverage, LLC, a Colorado limited liability company, 3205 Horseshoe Drive, Evergreen, Colorado 80439, in consideration of the sum of $1.00 and other good and valuable consideration, does hereby assign to The Pulse Beverage Corporation, a Colorado corporation, c/o William Hart, Hart & Trinen, LLP, 1624 Washington Street, Denver, Colorado 80203, its successors and assigns, all its rights in the Canadian trade-mark and trade-mark registration:  Pulse CANADA: TMA 622,432, including the goodwill of the business appertaining to the said trade-mark in Canada.

  EXECUTED this 2 nd day of February, 2011


  HEALTH BEVERAGE, LLC,
a Colorado limited liability company,
   
  By: /s/ Richard Swain
Name: Richard Swain
Title: Managing Member

3


ACKNOWLEDEGEMENT

The undersigned, The Pulse Beverage Corporation, a Colorado corporation, c/o William Hart, Hart & Trinen, LLP, 1624 Washington Street, Denver, Colorado 80203, hereby accepts the attached assignment of the trade-mark and trade-mark registration and Appoints                                                                                          as its agent and the firm to which any notice in respect to the trade-mark registration may be sent and upon which service of any proceedings in respect of the trade-mark registration may be given or served with the same effect as if they had been given to or served upon the registrant.

  EXECUTED this 2 nd day of February, 2011.


  THE PULSE BEVERAGE CORPORATION,
a Colorado corporation
   
  By: /s/ Bruce Horton
Name: Bruce Horton
Title: President

4


EXHIBIT D

ASSIGNMENT

WHEREAS, the undersigned Health Beverage, LLC ("Assignor"), 32052 Horseshoe Drive, Evergreen, Colorado 80439 has made an invention entitled for which an applications for patent were filed and which is more fully described as:

  Alkaline Fiber Water-
U.S. Provisional Patent 60/779,021; and
Pending U.S. No. 11/681,226; and
Simultaneous Canadian Application:
Title: Fiber Containing Alkaline Beverage and methods for Production Thereof

WHEREAS, The Pulse Beverage Corporation, a Colorado corporation ("Assignee"), c/o William Hart, Hart & Trinen, LLP, 1624 Washington Street, Denver, Colorado  80203, desires to acquire all right, title and interest in and to the above identified invention and application;

NOW, THEREFORE, Assignor, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, does hereby sell, assign, convey and transfer unto Assignee all right, title and interest in and to the above identified invention and application, together with all corresponding foreign applications and patents which may be filed thereon, including the right to claim priority from the above identified United States application; and Assignor hereby agrees that Assignor will sign all lawful papers, including, without limitation, all divisional, continuation, renewal, extension and reissue applications, and make all rightful oaths in execution thereof, and will generally do everything possible to aid Assignee, its successors, assigns and nominees to obtain and enforce proper protection for the invention in all countries, this obligation to be binding upon Assignor and upon Assignor's legal successor.

IN TESTIMONY WHEREOF, the undersigned Assignor has signed below.

  HEALTH BEVERAGE, LLC.
   
  By /s/ Richard Swain
      Name: Richard Swain
      Title: Managing Member

STATE OF COLORADO  )
  ) ss
COUNTY OF JEFFERSON )

The foregoing instrument was acknowledged before me this 2 nd day of February, 2011, by Richard Swain.

Witness my hand and official seal.
My commission expires: 10/25/12   
/s/ Theresa Grossman
Notary Public

5


EXHIBIT E

BILL OF SALE

THIS BILL OF SALE is executed by Health Beverage, LLC, a Colorado limited liability company, 3205 Horseshoe Drive, Evergreen, Colorado 80439 (“Seller”), for the benefit of The Pulse Beverage Corporation, a Colorado corporation, c/o William Hart, Hart & Trinen, LLP, 1624 Washington Street, Denver, Colorado 80203 (Buyer”).

For good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, Seller does hereby transfer and convey unto Buyer, its successors and assigns, all of Seller’s right, title and interest to the following assets:

HARDWARE

PULSE PET 500ml Plastic bottle molds (Sidel Series II)
-             8 sets (16 molds) – located in Morton, IL

Con Flow Machines – 2  - Located in Toronto, Ontario, Canada

Pall Filters   - Located in Toronto, Ontario, Canada

PulseMobile 1942 Dodge Powerwagon VIN 1510592 located in Morton, IL

Visi-Coolers – 200 units – located in Chicago, IL

BEVERAGES

PULSE®- Heart Health

PULSE®- Women’s Health

PULSE®- Men’s Health

The assets are transferred in an “as is” condition.

Seller covenants and agrees to and with Buyer, its successors and assigns, to warrant and defend the title of said assets against all and every claim whatsoever.

6


The Seller has executed this Bill of Sale this ______ day of July, 2010.

  HEALTH BEVERAGE, LLC,
a Colorado limited liability company,
   
  By:______________________________________
        Name:
      Title:

STATE OF                                  )
  ) ss
COUNTY OF ___________      )

Subscribed and sworn to before me this ____ day of July, 2010, by _________________________.

Witness my hand and official seal.

  ______________________________
Notary Public

My Commission expires: __________________

7


EXHIBIT F

TECHNICAL ASSISTANCE, NON-COMPETE AND
CONFIDENTIALITY AGREEMENT

                  This Agreement, made and entered into this 31st day of January, 2011, is by and between The Pulse Beverage Corporation (“Pulse”) and Health Beverage, LLC (“Health Beverage”).

1.     Background

                        By separate agreement Pulse has acquired from Health Beverage the rights to certain water based beverages (the “Assets”).

        The Assets include, but are not limited to, the following:

            The following water based beverages:

 
  • PULSE® - Heart Health
  • PULSE ® - Women’s Health
  • PULSE® - Men’s Health

            The right to use the following side panel (label) statement:

            “PRODUCT FORMULATION DEVELOPED UNDER LICENSE FROM BAXTER HEALTHCARE CORPORATION”.

2.     Technical Assistance

            Health Beverage agrees that, upon reasonable notice from Pulse, Health Beverage will provide Pulse with information known to Health Beverage concerning the formulas, manufacturing procedures and processes, trade secrets, skills and ideas, and current and accumulated experience, with respect to the Assets, including, but not limited to: (a) sources for the purchase of machinery, equipment and raw materials needed to  manufacture the Assets; (b) a description of the manufacturing and quality control methods used for the manufacture of the Assets; and (c) technical information including drawings, blueprints, specifications, operating manuals and other writings pertaining to the equipment required to manufacture the Assets.

3.         Engaging in a Competing Business

Except as otherwise expressly consented to in writing by Pulse, Health Beverage agrees that, until July 31, 2015, Health Beverage will not, directly or indirectly, own, manage, operate, control, join, or participate in the ownership, management, operation or control of, or be employed by, or be connected with, any business which is in competition with the business of


Pulse.  Nothing herein contained shall prevent Health Beverage from holding or making investments in securities on a national securities exchange or sold in the over-the-counter market provided such investments do not exceed in the aggregate 5% of the issued and outstanding capital stock of a company which is a competitor within the meaning of this Agreement.

4.         Confidential Information

Health Beverage has secret and confidential information (hereinafter referenced to as “Confidential Information”), which Confidential Information is required to be maintained as secret and confidential to assure the success of Pulse and its business.  Health Beverage agrees to safeguard all Confidential Information, in any form, and will not permit its use in any way that would be detrimental to Pulse.  Health Beverage agrees: (1) that all records pertaining to the Assets are now the property of Pulse and that no such record or any part thereof is to be duplicated, copied, or transcribed in any form, and that the information in such records is not to be transmitted without the prior written consent of Pulse, (2) to furnish on demand all books, records, or notes pertaining to the Assets in original, duplicated, copied, transcribed or any other form, and all other original, duplicated, copied or transcribed Confidential Information pertaining to the Assets, (3) that it will not disclose to anyone the Confidential Information or any other secret or proprietary information pertaining to he Assets and if it threatens or attempts to do any of the foregoing, then in any suit that may be commenced by Pulse for violation of this contract in that respect, it agrees that any order may be made in such suit enjoining it from violating any of the provisions of this Agreement and awarding damages for any breach by it of the provisions of this Agreement.  Health Beverage  further agrees that all the records referred to in (1) above and the Confidential Information constitute a valuable asset of Pulse, the unauthorized disclosure or improper use of which would cause irreparable damage and harm to the business of Pulse.

5.          Miscellaneous

             5.01     Governing Law/Arbitration .  This Agreement and its application shall be governed by the laws of Colorado.  Any controversy or claim arising out of, or relating to, this Agreement, or the making, performance, or interpretation thereof, shall be settled by arbitration in Denver, Colorado in accordance with the commercial arbitration rules of the American Arbitration Association then existing, and judgment on the arbitration award may be entered in any court having jurisdiction over the subject matter of the controversy.

            5.02     Costs . If any legal action or any arbitration or other proceeding is brought for the enforcement of this Agreement, or because of an alleged dispute, breach, default, or misrepresentation in connection with any of the provisions of this Agreement, the successful or prevailing party or parties shall be entitled to recover reasonable attorney's fees and other costs incurred in that action or proceeding, in addition to any other relief to which it or they may be entitled.

             5.03     Captions and Headings .  The Article and paragraph headings throughout this Agreement are for convenience and reference only, and shall in no way be deemed to define, limit, or add to the meaning of any provision of this Agreement.

2


             5.04     No Oral Change .  This Agreement and any provision hereof, may not be waived, changed, modified, or discharged orally, but only by an agreement in writing signed by the party against whom enforcement of any waiver, change, modification, or discharge is sought.

             5.05     Non-Waiver .  Except as otherwise expressly provided herein, no waiver of any covenant, condition, or provision of this Agreement shall be deemed to have been made unless expressly in writing and signed by the party against whom such waiver is charged; and (i) the failure of any party to insist in any one or more cases upon the performance of any of the provisions, covenants, or conditions of this Agreement or to exercise any option herein contained shall not be construed as a waiver or relinquishment for the future of any such provisions, covenants, or conditions, (ii) the acceptance of performance of anything required by this Agreement to be performed with knowledge of the breach or failure of a covenant, condition, or provision hereof shall not be deemed a waiver of such breach or failure, and (iii) no waiver by any party of one breach by another party shall be construed as a waiver with respect to any other or subsequent breach.

             5.06     Counterparts .  This Agreement may be executed simultaneously in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.  Facsimile signatures or signatures sent via email will be treated as original signatures.

             5.07     Notices .  All notices, requests, demands, and other communications under this Agreement shall be in writing and shall be deemed to have been duly given on the date of service if served personally on the party to whom notice is to be given, or on the third day after mailing if mailed to the party to whom notice is to be given, by first class mail, registered or certified, postage prepaid, and properly addressed as follows:

             The Pulse Beverage Corporation

    c/o Hart & Trinen, LLP
1624 Washington St.
Denver, CO  80203

Health Beverage, LLC

    32052 Horseshoe Drive
Evergreen, CO  80439

             5.08     Binding Effect .  This Agreement shall inure to and be binding upon the successors and assigns of each of the parties to this Agreement.

3


AGREED TO AND ACCEPTED as of the date first above written.

 

THE PULSE BEVERAGE CORPORATION

By /s/ Bruce Horton
      Bruce Horton , President

 

HEALTH BEVERAGE, LLC

By /s/ Richard Swain
      Richard Swain, Managing Member

Pulse Tech Assist, Non-compete & Confid. Agree 2-2-11

4


 
 

Mr. Bruce Horton
President
Pulse Beverage Corporation
1624 Washington Street
Denver, Colorado 80203
December 24, 2010

Dear Bruce,

It was good to reach an understanding of the terms of the two matters between Pulse Beverage Corporation (or otherwise named entity) and Catalyst Development Inc. that will, in part, guide our relationship subsequent to the asset sale between Pulse Beverage Corporation and Health Beverage LLC, which is scheduled for closing on or before January 31, 2011. Thank you for your continuing effort in arriving at the terms to allow the asset sale to complete.

Pulse Beverage Corporation (Pulse) and Catalyst Development, Inc. (Catalyst) agree as follows:

I The “Agreement For The Purchase of Assets Between The Pulse Beverage Corporation and Health Beverage, LLC is contingent on the following terms and both parties will use best efforts to meet them.

II Pulse (or otherwise named entity) will loan Catalyst the sum of $200,000 dollars (USF) for the purpose of Catalyst establishing a food and beverage production centre. The interest rate of the loan is 4%. The term of the loan is 5 years. The amortization period of the loan is 25 years. Loan payments commence one month from the date the funds are received by Catalyst, which is expected to be by February 2011. Monthly payments are expected to be approximately $1055 and the balance of the loan owing to Pulse, without consideration for additional payments of principle, at the end of five years (60 monthly payments) is approximately $174,209. Catalyst has the right to make additional payments on the loan principle without penalty through the term of the loan. Pulse and Catalyst have discussed and agree to consider the option of converting the loan to an equity position in the Catalyst production centre pending its successful establishment.

III Pulse and Catalyst have discussed Catalyst having certain rights and privileges to manufacture and market Pulse beverages in a concentrate form.  The terms of these rights and privileges are as follows:

  1. Concentrate is defined as a concentrated form of Pulse beverage that is intended for dilution with water or other liquid before consumption. It is not intended to be a ready to drink (RTD) beverage or sold in containers that would make commercial scale production of Pulse ready to drink beverages feasible.

#503 - 9222 UNIVERSITY CRESCENT, BURNABY, BC V5A 0A6
EMAIL: rkendrick@catalystdevelopment.ca   TEL: (604) 628-1282


  2. Catalyst agrees to produce Pulse concentrate in compliance with Good Manufacturing Practices, applicable government regulations, and Pulse quality control specifications and with no less care than any of its own products.

  3. The rights and privileges granted to Catalyst are not transferable to a third party.

  4. Pulse grants Catalyst the exclusive right to directly market and sell Pulse beverage concentrates via the Internet and also through retail locations in British Columbia.

  5. Catalyst agrees to pay Pulse $0.05 (USF) for each liter of the total volume of Pulse concentrate it markets and sells via these two methods.

  6. Pulse grants Catalyst the exclusive and worldwide right to produce Pulse beverage concentrates, including when the agent selling the concentrates is Pulse Beverage Corporation, either directly or by contracting to a third party.

  7. Catalyst agrees to make all of its direct and indirect costs in producing the beverage concentrates known to Pulse and charge Pulse on a cost plus 10% basis for the beverage concentrates it produces for Pulse.

  8. Catalyst agrees to market and sell a minimum of 10,000 liters of Pulse beverage concentrate per year and pay Pulse annual royalties accrued to the volume of Pulse beverage concentrate it sells or otherwise pay Pulse an amount equal to the royalties on this minimum amount.

  9. Catalyst agrees that Pulse has the right to “buy back” the rights and privileges related to the Pulse beverage concentrate. Pulse agrees that production and sales of Pulse beverage concentrate by Catalyst enhances the brand equity. Further that the early efforts of Catalyst will be reflected only in subsequent sales volume. The parties therefore agree that providing Catalyst has met the performance requirements, noted in point 8, that should Pulse decide to “buy back” these rights and privileges from Catalyst it will pay the greater of $250,000 or three times the gross profit Catalyst has achieved in the twelve months immediately preceding the intended buy back date. Pulse agrees to provide Catalyst with six months notice of “buy back” and to purchase all reasonable amounts of unused raw material and finished goods inventory that is in good and marketable condition.

Bruce, as we both have signing authority for our respective companies if the above terms are acceptable I have provided space below for each of us to sign and date our agreement.

Company: Pulse Beverage Corporation  Company: Catalyst Development Inc.

Name:    Bruce Horton  Name: Ron Kendrick
       
Title:  President  Title: President
       
Date:  December 24, 2010  Date: December 24, 2010



Signature:    Signature:

#503 - 9222 UNIVERSITY CRESCENT, BURNABY, BC V5A 0A6
EMAIL: rkendrick@catalystdevelopment.ca   TEL: (604) 628-1282


 
 

Independent Auditors' Report

To the Board of Directors and Stockholders
The Pulse Beverage Corporation
Denver, Colorado

We have audited the accompanying balance sheets of The Pulse Beverage Corporation (“the Company”) as of December 31, 2010 and January 31, 2011 and the related statements of operations, changes in stockholders’ deficit and cash flows for the periods then ended and for the period from March 17, 2010 (Inception) to January 31, 2011.  These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company's internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of The Pulse Beverage Corporation as of December 31, 2010 and January 31, 2011 and the related statements of operations, changes in stockholders’ deficit and cash flows for the periods then ended and for the period from March 17, 2010 (Inception) to January 31, 2011 in conformity with accounting principles generally accepted in the United States.

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements, the Company is in an early start-up phase and has not begun operations as at January 31, 2011 that raise substantial doubt about the Company's ability to continue as a going concern. Management's plans in regard to these matters are also described in the Note 1. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

/s/ Weaver & Martin, LLC

Weaver & Martin, LLC
Kansas City, Missouri
February 18, 2011


The Pulse Beverage Corporation
(A Development Stage Company)
Balance Sheets

    January 31,
2011
    December 31,
2010
 
    $     $  
Assets            
             
Current Assets:            
    Cash   56     56  
Total Current Assets   56     56  
Deposits   -     65,000  
Property and Equipment (Note 4)   244,999     -  
Intangible Assets (Note 5)   1     -  
Total Assets   245,056     65,056  
             
Liabilities and Stockholders’ Deficit            
             
Current Liabilities:            
    Loan from related party (Note 6)   40,442     40,442  
    Loans payable (Note 6)   225,000     45,000  
Total Current Liabilities   265,442     85,442  
             
Subsequent Events (Note 9)            
Nature of Operations and Continuance of Business (Note 1)            
Stockholders’ Deficit            
Common Stock, par value $.0001, 75,000,000 shares authorized, 13,280,000 issued and outstanding (Note 7)   1,328     1,328  
Preferred Stock, par value $.0001, 10,000,000 shares authorized, none issued   -     -  
Additional Paid-in Capital   -     -  
Deficit Accumulated During the Development Stage   (21,714 )   (21,714 )
Total Stockholders’ Deficit   (20,386 )   (20,386 )
Total Liabilities and Stockholders’ Deficit   245,056     65,056  

(See accompanying notes to these financial statements)


The Pulse Beverage Corporation
(A Development Stage Company)
Statements of Operations

    From March 17,
2010 (Inception)
to January 31,
2011  
    One Month
Ended January
31, 2011  
    From March 17,
2010 (Inception)
to December 31,
2010  
 
    $   $     $  
                 
Sales, net   -   -     -  
Expenses:                
Marketing and sales   -   -     -  
General and administration   21,714   -     21,714  
Salaries and benefits   -   -     -  
Depreciation and amortization   -   -     -  
Total Expenses   21,714   -     21,714  
Loss from Operations and Net Loss   (21,714 ) -     (21,714 )
Net Loss per Share – Basic and Diluted       -     -  
Weighted Average Shares Outstanding – Basic and Diluted       13,280,000     13,280,000  


The Pulse Beverage Corporation
(A Development Stage Company)
Statement of Stockholders’ Deficit

      Additional    
  Common $.0001 Paid-in    
  Stock Par Value Capital Deficit Total
  # $ $ $ $
           
Balance as at March 17, 2010 (Inception) - - - - -
Stock issued for cash on July 29, 2010 13,280,000 1,328 - - 1,328
Net loss - - - (21,714) (21,714)
Balance, December 31, 2010 13,280,000 1,328 - (21,714) (20,386)
Net loss - - - - -
Balance, January 31, 2011 13,280,000 1,328 - (21,714) (20,386)

(See accompanying notes to these financial statements)


The Pulse Beverage Corporation
(A Development Stage Company)
Statements of Cash Flows

    From March 17,
2010 (Inception)
to January 31,
2011  
      One Month
Ended January
31, 2011  
    From March 17,
2010 (Inception)
to December 31,
2010  
 
    $     $     $  
                   
Cash flows from operating activities                  
   Net loss   (21,714 )   -     (21,714 )
                   
   Adjustment to reconcile net loss to net cash:   -     -     -  
        Changes in operating assets and liabilities   -     -     -  
Net cash used in operating activities   (21,714 )   -     (21,714 )
                   
Cash flows to investing activities   -     -     -  
   Deposits on Asset Acquisition   (245,000 )   (180,000 )   (65,000 )
                   
Net cash used in investing activities   (245,000 )   (180,000 )   (65,000 )
                   
Cash flows from financing activities                  
   Proceeds from loans from a related party   40,442     -     40,442  
   Proceeds from loans   225,000     180,000     45,000  
   Proceeds from stock subscriptions   1,328     -     1,328  
                   
Net cash provided by financing activities   266,770     180,000     86,770  
                   
Net increase in cash   56     -     56  
                   
Cash - beginning of period   -     -     -  
                   
Cash - end of period   56     -     -  
                   
Supplemental cash flow information:                  
Cash paid for:                  
   Interest   -     -     -  
   Taxes   -     -     -  
                   
Supplemental disclosure of non-cash investing and financing activities:   -     -     -  

(See accompanying notes to these financial statements)


The Pulse Beverage Corporation
(A Development Stage Company)
Notes to The Financial Statements

1. Nature of Operations and Continuance of Business

The Pulse Beverage Corporation, “Pulse” or “the Company”, was incorporated on March 17, 2010 pursuant to the laws of the State of Colorado. The Pulse Beverage Corporation is a nutraceutical (or functional) beverage company that will manufacture, distribute and market the PULSE® brand of water-based beverage formulations: PULSE® - Heart Health; PULSE® - Women’s Health and PULSE® - Men’s Health.  PULSE® is a beverage that contains functional ingredients that have been industry accepted as healthy.  PULSE® is unique in that it was developed by Baxter Healthcare Corporation (“Baxter”) to be scientifically effective in the recommended serving sizes and contains ingredients that are widely considered to be critical to adult health. The PULSE® beverage formulations were scientifically researched and formulated by Baxter and the Company has acquired all the formulations, trademarks, labeling rights and patents pending  relating to the brand PULSE®. Baxter developed, through Catalyst Development Inc., and test-marketed the PULSE® products. The Company, through its acquisition of the PULSE® brand, is entitled to label its PULSE® products as follows: “Formulation developed under license from Baxter Healthcare Corporation”. This licensing agreement with Baxter Healthcare Corporation is in perpetuity and does not require any royalty payments be made to the Baxter Healthcare Corporation.

These financial statements have been prepared on a going concern basis, which implies the Company will continue to realize its assets and discharge its liabilities in the normal course of business. The Company has not generated any revenues to date and will not generate revenues until the Company begins operations. The continuation of the Company as a going concern is dependent upon the ability of the Company to obtain necessary equity financing to fund its growth strategy and to begin operations, and the attainment of profitability. As at January 31, 2011, the Company had a working capital deficit of $265,386. All of these factors combined raises substantial doubt regarding the Company’s ability to continue as a going concern. These financial statements do not include any adjustments to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

The Company will require a cash injection of $3,000,000 to: begin operations, launch a full marketing and branding campaign, manufacture and deliver products and to begin and increase revenues from its products. The Company and its stockholders have entered into a binding Letter of Intent, dated January 21, 2011, with Darlington Mines Ltd. (“Darlington”), a US public company, to become a publicly traded company in the United States by way of Share Exchange Agreement and Merger. Darlington is in the process of closing a $1,025,000 non-brokered private placement, and, to date, has loaned the Company $100,000 to close the Asset Purchase Agreement between the Company and Health Beverage, LLC dated July 26, 2010. Management will begin raising an additional $2,000,000 and believes this additional capital, the public listing, the planned management team to be hired and the expanded awareness of the PULSE® brand will provide the Company the opportunity to be operationally cash flow positive over the next twelve months.

2. Summary of Significant Accounting Policies

Fiscal Year End - The Company’s fiscal year end is December 31.

Use of Estimates - The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires our management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents - Cash and cash equivalents will include cash on deposit in overnight deposit accounts and investments in money market accounts.

Property and Equipment - Property and equipment are stated at historical cost less accumulated depreciation and amortization. Depreciation and amortization are computed on a straight-line basis over the estimated useful lives of the assets or, when applicable, the life of the lease, whichever is shorter. Vehicles and equipment are depreciated based on estimated useful lives. No depreciation has been charged to operations as the property and equipment acquired on January 31, 2011 have not been put to use.


The Pulse Beverage Corporation
(A Development Stage Company)
Notes to The Financial Statements

Intangible Assets - The Company’s intangible assets consist of the cost of formulations, manufacturing processes, labeling rights, trademarks and patents pending. To the extent capitalized, the Company’s intangible assets will be amortized over their estimated useful lives based on the period the assets are expected to contribute to the Company’s cash flows. The Company performs impairment tests whenever events or circumstances indicate that intangible assets might be impaired.

Valuation of Long-Lived Assets - The Company periodically evaluates the carrying amount of long-lived assets when events and circumstances warrant such a review.

Income Taxes - Deferred tax liabilities and assets are recognized for the expected future tax consequences of events that have been reflected in the Consolidated Financial Statements. Deferred tax liabilities and assets are determined based on the differences between the book and tax bases of particular assets and liabilities and operating losses carried forward, using tax rates in effect for the years in which the differences are expected to reverse. A valuation allowance is provided to offset deferred tax assets if, based upon the available evidence, including consideration of tax planning strategies, it is more-likely-than-not that some or all of the deferred tax assets will not be realized.

Revenue Recognition - We recognize revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable and collectability is reasonably assured. Generally, ownership of and title to our products pass to customers upon delivery of the products to customers. Certain of our distributors may also perform a separate function as a co-packer on our behalf. In such cases, ownership of and title to our products that are co-packed on our behalf by those co-packers who are also distributors, passes to such distributors when we are notified by them that they have taken transfer or possession of the relevant portion of our finished goods. Net sales have been determined after deduction of promotional and other allowances in accordance with ASC 605-50.

Financial Instruments - The fair values of financial instruments, which includes cash, were estimated to approximate their carrying values due to the immediate or short-term maturity of these financial instruments. Foreign currency transactions are primarily undertaken in United State dollars which is also the Company’s functional currency. The financial risk is the risk to the Company’s operations that arise from fluctuations in foreign exchange rates and the degree of volatility of these rates.

3. Asset Purchase Agreement

The Company acquired certain property and equipment and intangible assets from Health Beverage, LLC pursuant to an Asset Purchase Agreement which closed January 31, 2011.  The purchase price was $245,000 in cash allocated $244,999 to property and equipment and $1 to intangible assets (See Notes 4 and 5).

4. Property and Equipment

The Company acquired all of its property and equipment from Health Beverage, LLC pursuant to an Asset Purchase Agreement closed January 31, 2011. These assets have not been put into use as at January 31, 2011 and as a result no depreciation has been charged to operations. The cost of acquired property and equipment as at January 31, 2011 has been allocated to the following asset categories:

    $  
       
Manufacturing Equipment and Molds   179,398  
Display Equipment   32,131  
Automobile   33,470  
       
Property and Equipment, net   244,999  


The Pulse Beverage Corporation
(A Development Stage Company)
Notes to The Financial Statements

5. Intangible Assets

The Company acquired intangible assets from Health Beverage Corporation pursuant to an Asset Purchase Agreement closed January 31, 2011. The Company has allocated a nominal $1 to these intangible assets. These assets have not been put into use as at January 31, 2011 and as a result no amortization has been charged to operations. The cost of acquired intangible assets as at January 31, 2011 was allocated to the following asset categories:

    $  
       
Formulations, specifications and manufacturing methods   1  
Trademarks   -  
Patents Pending   -  
Labeling Rights   -  
       
Carrying Value of Intangible Assets   1  

6. Loans Payable

  a) The Company received loans of $40,442 (2010 - $40,442) from the President and Chief Executive Officer of the Company. These loans are non-interest bearing, unsecured and due on demand.

  b) The Company received loans of $125,000 (2010 - $45,000) from an unrelated party. These loans are non-interest bearing, unsecured and due on demand.

  c) The Company received an advance of $100,000 from Darlington Mines Ltd. This loan was eliminated upon the merger of the Company into Darlington on February 16, 2011.

7. Common Stock

On July 29, 2010 the Company received $1,328 and issued 13,280,000 common shares at $0.0001 per share to the founders of the Company.

At January 31, 2011, there were no outstanding stock options or warrants.

8. Income Taxes

Potential benefits of income tax losses are not recognized in the accounts until realization is more likely than not. The Company does not have any tax losses as at January 31, 2011. The Company is required to compute tax asset benefits for net operating losses carried forward. Potential benefits of net operating losses have not been recognized in these financial statements because the Company cannot be assured it is more likely than not it will utilize the net operating losses carried forward in future years.

The components of the net deferred tax asset at January 31, 2011 and December 31, 2010 and the statutory tax rate, the effective tax rate and the elected amount of the valuation allowance are scheduled below:

    One Month
Ended January
31, 2011
    Year Ended
December 31,
2010
 
    $     $  
             
Cumulative Net Operating Losses   (21,714 )   (21,714 )
             
Statutory Tax Rate   34%     34%  
             
Effective Tax Rate   -     -  
             
Deferred Tax Asset   7,383     7,383  
             
Valuation Allowance   (7,383 )   (7,383 )
             
Net Deferred Tax Asset   -     -  


The Pulse Beverage Corporation
(A Development Stage Company)
Notes to The Financial Statements

9. Subsequent Events

Subsequent to January 31, 2011 the Company closed its Share Exchange Agreement whereby the stockholders of the Company received 13,280,000 restricted common shares of Darlington Mines Ltd. in exchange for 13,280,000 common shares held in the Company. The closing date was February 15, 2011. On February 16, 2011, pursuant to a short form merger, the Company has merged with and into Darlington, and the name was changed to The Pulse Beverage Corporation.


 
 

The Pulse Beverage Corporation
Pro Forma Balance Sheet
(Unaudited – Prepared by Management)

    Darlington     Pulse     Acquisition
of Pulse
    Merger
Adjustments
    Private
Placement
    Merged  
    (Notes 1 and 2)     (Note 1)     (Note 3)     (Note 4)     (Note 2)        
    $     $     $     $     $     $  
ASSETS                                    
                                     
Current Assets                                    
     Cash   603,842     56     -     -     325,000     928,898  
          Total current assets   603,842     56     -     -     325,000     928,898  
Property and Equipment   -     244,999     -     670,001     -     915,000  
Intangible Assets   -     1     -     970,489     -     970,490  
Investment in The Pulse Beverage Corporation   -     -     1,620,104     (1,620,104 )   -     -  
Advances to The Pulse Beverage Corporation   100,000     -     -     (100,000 )   -     -  
                                     
TOTAL ASSETS   703,842     245,056     1,620,104     (79,614 )   325,000     2,814,388  
                                     
LIABILITIES AND STOCKHOLDERS’ EQUITY                                    
                                     
Current Liabilities                                    
Accounts payable   16,562     -     -     -     -     16,562  
   Short-term loans payable   20,000     265,442     -     (100,000 )   -     185,442  
          Total current liabilities   36,562     265,442     -     (100,000 )   -     202,004  
                                     
STOCKHOLDERS’ EQUITY                                    
                                     
Common Stock, Par Value $0.00001                                    
     Authorized: 100,000,000 common shares                                    
     Issued:  29,825,000 common shares   155     1,328     133     (1,328 )   10     298  
Additional Paid in Capital   801,395     -     1,619,971     -     324,990     2,746,356  
Donated Capital   47,500     -     -     -     -     47,500  
Deficit accumulated during the development stage   (181,770 )   (21,714 )   -     21,714     -     (181,770 )
          Total stockholders’ equity   667,280     (20,386 )   1,620,104     20,386     325,000     2,612,384  
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY   703,842     245,056     1,620,104     (79,614 )   325,000     2,814,388  

Pro Forma Statements of Operations
(Unaudited – Prepared by Management)

    Darlington     Pulse     Acquisition
of Pulse
    Merger
Adjustments
    Private
Placement
    Combined     Combined  
                                  2011     2010  
    (Notes 1 and 2)     (Note 1)     (Note 3)     (Note 4)     (Note 5)              
    $     $     $     $     $     $     $  
Sales, net   -     -     -     -     -     -     -  
Operating Expenses                                          
  Marketing and sales   -     -     -     -     -     -     -  
  General and administration   20,386     21,714     -     10,618     -     52,718     32,684  
  Salaries and benefits   -     -     -     -     -     -     -  
  Depreciation and amortization   -     -     -     -     -     -     -  
                                           
Total Expenses   20,386     21,714     -     10,618     -     52,718     32,684  
                                           
Net Loss from Operations   (20,386 )   (21,714 )   -     (10,618 )   -     (52,718 )   (32,684 )
Gain on Forgiveness of Debt   36,018     -     -     -     -     36,018     -  
                                           
Net Income (Loss)   15,632     (21,714 )   -     (10,618 )   -     (16,700 )   (32,684 )
Net Loss per Share (Note 5)   -     -     -     -     -     -     -  

(See Accompanying Notes to Financial Statements)


The Pulse Beverage Corporation (formerly Darlington Mines Ltd.)
Notes to Pro Forma Financial Statements
(Unaudited – Prepared by Management)

1. The pro forma financial statements have been derived from the financial statements of Darlington Mines Ltd. ("Darlington") and The Pulse Beverage Corporation ("Pulse") as at January 31, 2011 and the twelve months then ended. Darlington and Pulse merged on February 17, 2011 pursuant to Articles of Merger filed in Nevada and Colorado subject to approval from the Financial Industry Regulatory Authority (“FINRA”). The pro forma balance sheet reflects the acquisition of Pulse by Darlington, the merger thereof, and a $1,025,000, in total, non-brokered private placement of 1,025,000 Darlington post-split common shares at $1.00 per post-split share. The pro forma financial statements should be read in conjunction with the audited financial statements of Pulse as of January 31, 2011 and the interim unaudited financial statements of Darlington as of January 31, 2011 included in Form 10Q filed with the Securities and Exchange Commission on February 21, 2011. The pro forma financial statements do not purport to represent what the merged Company's results of operations and financial condition would have been if the acquisition of Pulse and related financing occurred on February 15, 2010 and are based on available information and the assumptions set forth in the footnotes below, which management believes are reasonable.

2. Darlington completed a $1,025,000 non-brokered private placement and will issue 1,025,000 post-split common shares at $1.00 per share. A total of $700,000 was received as of January 31, 2011 and an additional $325,000 was subscribed for, $100,000 of which has been received, as of February 18, 2011.

3. On February 15, 2011 Darlington issued 13,280,000 restricted post-split common shares to acquire 100% of the issued and outstanding common shares of Pulse and on February 16, 2011 merged with and into Darlington pursuant to Articles of Merger filed in Nevada and Colorado. The Company has requested approval from FINRA for the name change to The Pulse Beverage Corporation and a symbol change. Darlington’s acquisition of Pulse did not result in a change of control of Darlington and for accounting purposes, has been treated as a business acquisition of Pulse by Darlington. The consideration paid of 13,280,000 restricted post-split common shares has been valued a $1,640,490, based on the fair value of the assets acquired.

4. The excess purchase price over the net negative book value of assets acquired, totaling $1,640,490, has been allocated as follows: $670,001 to property, plant and equipment and $970,489 to intangible assets such as formulations, trademarks, patents pending and labeling rights. No depreciation has been taken on such assets as they have not been put in use as of February 15, 2011.

5. Net loss per share and weighted average shares outstanding for the twelve month periods ending February 15, 2011 and 2010 was based on 29,825,000 post-split common shares issued as follows: 15,520,000 post-split common shares issued prior to the Share Exchange Transaction and after giving effect to 26,660,000 restricted common shares returned to treasury and cancelled, 13,280,000 post-split common shares issued (See Note 3) and 1,025,000 non-brokered private placement post-split common shares to be issued pursuant to $1,025,000 funds received pursuant to subscription agreements.