UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of March 2023

 

Commission File Number: 001-41480

 

Starbox Group Holdings Ltd.

 

VO2-03-07, Velocity Office 2, Lingkaran SV, Sunway Velocity, 55100

Kuala Lumpur, Malaysia

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

Form 20-F ☒ Form 40-F ☐

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐

 

 

 

   

 

 

Entry into a Material Definitive Agreement

 

On March 24, 2023, Starbox Group Holdings Ltd., a Cayman Islands company (the “Company”), through its wholly owned subsidiary, Starbox Rebates Sdn Bhd (“StarboxGB”), entered into a software licensing agreement (the “Contract”) with Brandavision Sdn Bhd, a Malaysia company (“Brandavision”). Brandavision is independent from all directors and officers of the Company, and the Company itself.

 

Pursuant to the Contract, the Company will grant Brandavision access to its data management system and will help train the staff of Brandavision with respect to its use. The contract period shall be for three years, commencing March 24, 2023, and ending March 23, 2026 (the “Contract Period”). The total contract sum during the Contract Period is RM12,400,000 (equivalent to US$2,800,045, based on the exchange rate of US$1.00: RM4.4285 as at March 23, 2023). The Contract contains other customary obligations and rights of the parties.

 

The foregoing description of the Contract does not purport to be complete and is qualified in its entirety by reference to the full text of the Contract, a copy of which is filed herewith as Exhibit 10.1.

 

On March 24, 2023, the Company issued a press release to announce the entry into the Contract. The press release is furnished herewith as Exhibit 99.1.

 

Exhibit Index

 

Exhibit No.   Description
10.1   Software Licensing Agreement between Brandavision and StarboxGB dated March 24, 2023
99.1   Press Release Dated March 24, 2023

  

   

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Starbox Group Holdings Ltd.
     
Date: March 24, 2023 By: /s/ Lee Choon Wooi
  Name: Lee Choon Wooi
  Title: Chief Executive Officer

 

   

 

 

Exhibit 10.1

 

SOFTWARE LICENSING AGREEMENT

 

THIS AGREEMENT is made on March 24th , 2023 between:

 

(1)STARBOX REBATES Sdn Bhd, a company registered in Malaysia with a place of business at VO2-03-05, Velocity Office 2, Lingkaran SV Sunway Velocity, 55100, Kuala Lumpur, Malaysia (“SRSB”); and

 

(2)BRANDAVISION Sdn Bhd a company registered in Malaysia with a place of business at Lot 9.04, Level 9, Pavilion Kuala Lumpur, 168, Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. (“User”)

 

WHEREAS:

 

User wishes to obtain from SRSB, and SRSB wishes to provide to User, technology support with SRSB’s unique internal developed IT system, subject to and upon the terms and conditions of this Agreement.

 

IT IS HEREBY AGREED as follows:

 

1. Definitions:

 

Place of Installation” means such location where the Software is installed.

 

Response Targets” means the targets set out in Schedule 3.

 

“System Details” means the details as described in Schedule 2.

 

“System” means the system and applicable user licenses listed in Schedule 1

 

Software Maintenance” means the diagnosis of reported problems with the Software and provision of assistance to help resolve such problems and in accordance with the Response Targets.

 

2. Software Maintenance

 

2.1SRSB agrees to provide and User agrees to accept, the Software Maintenance on the terms and conditions of this Agreement
  
2.2Software Maintenance will be provided during SRSB’s business hours (“Business Hours”) applicable from time to time, currently Mondays to Fridays (except public holidays): 9.00 am to 5.00 pm. Services performed outside the Business Hours shall be subject to the SRSB’s then prevailing overtime charges.

 

3. User Responsibilities

 

3.1User shall:

 

(a)submit to SRSB a report which must contain all pertinent information in English, including User Site ID, Software/Revision number, operating system/version, platform, problem description, log files/test case and problem severity for each problem reported to SRSB; and

 

3.2User shall further:

 

(a)provide dial-in remote access at SRSB’s request as so required for the purpose of the Software Maintenance;

 

(b)ensure that the Software is used in accordance with applicable laws, regulations and operating instructions and only by persons who are competent and authorised to use the same;

 

(c)ensure that no person, except SRSB’s authorised representatives, shall modify, repair, replace or change the working order, function and quality of the Software;

 

(d)give SRSB’s representatives full and free access to the Place of Installation for the purpose of the Software Maintenance; and

 

(e)give SRSB such assistance as SRSB may reasonably require for the Software Maintenance, including provision of information, data, files and rights to access and use of any equipment, hardware or software.

 

 
 

 

4. Charges.

 

4.1In consideration of SRSB providing the Software Maintenance, User shall pay to SRSB the charges set out in Schedule 2 (“Charges”).
  
4.2User shall pay SRSB all Charges together with all applicable goods and services and other taxes, duties, levies and interest within 30 days from the date of SRSB’s invoice.

 

4.3 All payments to SRSB are non-refundable and shall be made free of any withholding, deduction, set-off or otherwise.

 

4.4User shall notify SRSB of any error in SRSB’s invoice within 14 days from the invoice date failing which the invoice shall be binding and conclusive.
  
4.5SRSB may without notice set off any amount due to User from SRSB under this Agreement or otherwise towards the discharge or payment of any amounts due to SRSB from User under this Agreement or otherwise.
  
4.6In the event User fails to pay any amount due to SRSB under this Agreement, all amounts payable to SRSB under this Agreement or otherwise shall immediately fall due and payable and User shall immediately pay such amounts upon SRSB’s written demand.
  
4.7Where any additional software or other items are included within the purview of this Agreement after the commencement or its renewal, the agreement and charges payable in respect of those items shall be pro-rated on a daily basis on the basis of a 365 day year so as to be renewable as from the same date as the Software.

 

5. Force Majeure

 

5.1SRSB shall not be liable for any failure or delay in performing its obligations under this Agreement arising from or in connection with any cause beyond its reasonable control (“Force Majeure Event”). A Force Majeure Event includes acts of God and civil or military authority, fires, restrictions, wars, riots, earthquakes, storms, typhoons and floods. In the event of any such delay, the term shall be extended for a period equal to the period of delay unless otherwise notified by SRSB.

 

6. Other Services

 

SRSB may at its sole discretion and at the request of User, perform services which are not within the scope of this Agreement. Such services shall be charged to User at SRSB’s then prevailing rates.

 

7. Term and Termination

 

7.1The term of this Agreement shall commence from the date of this Agreement to the expiry of the period of THREE (3) years or expiry/termination of the license of the Software, whichever is the earlier.
  
7.2SRSB may terminate this Agreement at any time without cause upon sixty (60) days’ written notice to User. In such event, Charges paid for the unexpired term of this Agreement shall be refunded to User on a pro-rated basis.
  
7.3User may terminate this Agreement at any time without cause upon sixty (60) days’ written notice to SRSB. In such event, there will be no refund of any Charges paid for the unexpired term of this Agreement.
  
7.4Without prejudice to any other provision of this Agreement and any other rights or remedies of SRSB, SRSB may terminate this Agreement immediately by written notice to User or suspend any part of the Software Maintenance without notice in the event of any of the following:

 

(a)User breaches any term of this Agreement;

 

(b)User fails to pay any amount due to SRSB under this Agreement or otherwise;

 

(c)any third party takes possession of or a receiver is appointed over any of User’s assets, User makes any voluntary arrangement with or executes any assignment for the benefit of its creditors, any liquidation or insolvency proceedings is commenced against User and/or User becomes subject to an administration order; and

 

(d)SRSB is aware or has reason to believe that User is using any kind of software without a valid license or in breach of any laws, regulations or the terms for its use.

 

7.5User shall indemnify SRSB for all costs (including legal costs on a full indemnity basis) incurred by SRSB arising from or in connection with User’s wrongful termination and/or breach of any term of this Agreement and the exercise by SRSB of its rights and remedies pursuant to the foregoing.
  
7.6Any extension or renewal of this Agreement upon its expiry shall be at SRSB’s sole discretion and subject to such terms and conditions and charges as SRSB may determine.
  
7.7Provided always that User agrees that the provision of Software Maintenance for third party Software is subject to the availability to SRSB of the necessary third party support.

 

 
 

 

8. Limitation of Liability

 

8.1Notwithstanding any contrary provision, SRSB shall not be liable to User or any other party for any:

 

(a)punitive, exemplary, incidental, indirect, special or consequential loss or damages, including loss of profits, business, data, goodwill, reputation and use of the Software, however it arises and whether for breach or in tort, even if SRSB has been previously advised of the possibility of such damage;

 

(b)loss or damages for any act, omission or negligence of SRSB (including its employees, representatives and independent contractors) arising from or in connection with the performance or delay in performance of SRSB’s obligations under this Agreement, except where such loss or damages are caused directly by SRSB’s gross negligence or intentional misconduct.

 

8.2Except as specified in this Agreement, all express, statutory or implied representations, warranties and conditions, including but not limited to any implied warranty and/or condition of satisfactory quality, fitness for a particular purpose or non-infringement, are hereby disclaimed, except to the extent that such disclaimers are held to be legally invalid.
  
8.3Without prejudice to any other provision of this Agreement, SRSB’s aggregate liability to User for claims in respect of or in connection with this Agreement, whether for breach or in tort, will be limited to the Charges paid by User to SRSB in respect of the Software Maintenance which is the subject matter of the claim.

 

9. Exclusions

 

9.1Notwithstanding any contrary provision, Software Maintenance is contingent on proper use of the Software and does not include services required for problems arising from or in connection with:

 

  (a) negligent use, infrequent use, disuse and/or misuse of the Software;
     
  (b) tampering or modification of the Software by any persons other than SRSB’s authorised representatives;

 

(c)installation and operation of the Software under unsafe or hazardous conditions or in an improper manner as determined by SRSB;
   
 (d)User’s failure to implement any upgrade, patch, bug fix, maintenance, release or workaround deemed necessary by SRSB;

 

(e)causes that do not arise directly from or are extraneous to the Software;

 

(f)any change or upgrade in User’s operating systems, database, servers or other part of the technical environment; and
   
 (f)User’s breach of any term of this Agreement.
   
9.2For the avoidance of doubt, Software Maintenance does not include:

 

 (a)performance of any data migration, back-up and recovery; and
   
(b)performance of software backup and restoration of lost or corrupted data due to any virus, error, defect or bug; and

 

(c)change requests, training, ad-hoc projects, major works related to architecture and database schema changes, re-installation of hardware or software due to system clashes or operating system upgrades, installation of software onto additional workstations or servers and set-up of the system user management due to new hire or resignation.

 

9.3Updates, patches and bug fixes may be made available to User from time to time at SRSB’s discretion. In the event of such provision, User shall immediately do all such things necessary to implement such updates, patches and bug fixes at their own costs and expense.
  
9.4All services will be provided in Malaysia only.

 

 
 

 

10.Confidentiality

 

If either party desires that information provided to the other party under the Agreement be held in confidence, such party will, prior to or at the time of disclosure, identify the information in writing as confidential or proprietary. The recipient may not disclose such confidential or proprietary information, but may use it only for purposes specifically contemplated in the Agreement, and must treat it with the same degree of care as it does its own similar information, but with no less than reasonable care. The foregoing obligations shall survive the termination of this Agreement but do not apply to information which:

 

  (a) is or becomes known by recipient without an obligation to maintain its confidentiality;
     
  (b) is or becomes generally known to the public through no act or omission of recipient; or
     
  (c) is independently developed by recipient without use of confidential or proprietary information.

 

11.Miscellaneous
  
11.1Assignment: User shall not assign its rights and obligations under this Agreement without the prior written consent of SRSB. SRSB reserves the right to charge an administrative fee for any such assignment. SRSB may assign its rights and obligations or sub-contract the performance of its obligations under this Agreement upon written notice to User.

 

11.2Notices: Any notice, request and other communication given by a party under this Agreement shall be, unless otherwise agreed by SRSB, in writing and delivered (i) personally or by certified mail or courier service; or (ii) by facsimile or other electronic data transmission to the address or telecommunications number last notified by the receiving party to the other party. Any notice, request and other communication shall be deemed received by the addressee (where delivered personally or by certified mail or courier service) at the actual time of receipt or two days following the time of dispatch, whichever is the earlier or (where delivered by facsimile or other electronic data submission) at the time of transmission.
  
11.3Whole Agreement: This Agreement constitutes the entire agreement and understanding of the parties and supersedes and terminates all other prior commitments, arrangements or understanding, oral or written, between the parties.
  
11.4Amendments: This Agreement may only be amended by a separate written instrument duly signed by the authorised representatives of the parties.
  
11.5Severability: If any provision of this Agreement or any part thereof shall become illegal, invalid or unenforceable for any reason, such provision shall be deemed deleted from this Agreement without affecting the remaining provisions.
  
11.6Governing Law and Jurisdiction: This Agreement and the relationships of the parties thereto are governed and shall be construed in accordance with the laws of Malaysia. Without prejudice to any other provision of this Agreement, the parties hereby submit to the exclusive jurisdiction of the courts of the Malaysia.

 

IN WITNESS WHEREOF, the duly authorized representatives of the Parties have executed this Agreement:

 

For and on behalf of:   For and on behalf of:
STARBOX REBATES Sdn Bhd   BRANDAVISION Sdn Bhd
     
Signature: /s/ Danny Choo   Signature: /s/ Lee Kian Jin
Name: Mr. Danny Choo   Name: Mr. Lee Kian Jin
Designation: Director   Designation: Director
Date: March 24th, 2023   Date: March 24th, 2023

 

 
 

 

SCHEDULE 1

 

DESCRIPTION OF SOFTWARE AND USER LICENSES

 

A.DATA MANAGEMENT SYSTEM

 

-SRSB to provide knowledge transfer to User’s staffs

 

User Documentation
System Flow
Database Structure
Coding Structure

 

-SRSB shall deliver to User a master copy of the Software licensed hereunder in object code form, not for reproduction, in electronic files only.

 

-SRSB shall also deliver to User a copy of the applicable Documentation for the Software. The Documentation can, if so desired, be delivered electronically to the User.

 

 
 

 

SCHEDULE 2

 

DETAILS OF THE PACKAGE

 

NO.  DESCRIPTION  PACKAGE   TOTAL (RM) 
1  DATA MANAGEMENT SYSTEM   DBA 3-years    12,400,000.00 

 

 
 

 

SCHEDULE 3

 

Response Targets

 

1.SRSB will use its best commercial efforts to meet the targets set out in this Schedule for the Software Maintenance.
  
2.Upon receipt of User’s request, SRSB will investigate the severity of the problem reported.
  
3.SRSB’s response target will be based on the severity of the problem as determined by SRSB as follows:

 

Severity   Case Response Time   Problem Resolution Time
1   Within 4 business hours   Within 2 business days, once problem is reproducible or defect is identified
2   Within 6 business hours   Within 4 business days, once problem is reproducible or defect is identified
3   Within 8 business hours   Within 5 business days, once problem is reproducible or defect is identified
4   Within 24 business hours   Within 7 business days, once problem is reproducible or defect is identified

 

Note:

 

The above table assumes code fixes are provided for Severity 1 issues only. Code fixes for any other severity issue, provided a workaround is available, may become available in a later release of the product.

 

Severity Codes

 

Code   Description
Severity 1: Show-stopper   The system or major application is down or seriously impacted, or User’s data is lost or destroyed, and there is no reasonable workaround currently available (system crashes or panics, data corrupted).

Severity 2: High

  The system or application is moderately impacted. There is no workaround currently available, or the workaround is cumbersome to use.

Severity 3: Medium

  The system or application issue is not critical: no data has been lost, and the system has not failed. The issue has been identified and does not hinder normal operation, or the situation may be temporarily circumvented using an available workaround.

Severity 4: Low

  Non-critical issues, general questions, enhancement requests, or the functionality does not match documented specifications.

 

Note:

 

1.Severity 1 issues require User resource to be available onsite 24/7.
  
2.Cases submitted through email or fax have a default severity code of 3 - Medium. This severity code can only be adjusted after case submission through communications with Canon Solutions Help Desk.

 

3.Requests received after the applicable business hours shall be deemed to have been received during the next applicable business day.
  
4.Meeting of Response Targets is also dependent on User’s response to SRSB’s queries.

 

 

 

Exhibit 99.1

 

Starbox Secures a 3-Year Contract Valued at $2.8 Million for Licensing its Software

 

Kuala Lumpur, Malaysia, March 24th, 2023 /PRNewswire/ — Starbox Group Holdings Ltd. (Nasdaq: STBX) (the “Company” or “Starbox Group”), a service provider of cash rebates, digital advertising, and payment solutions, announces that its Malaysian subsidiary, Starbox Rebates Sdn. Bhd., has entered into a Software Licensing Agreement with Brandavision Sdn Bhd (“Brandavision”), a media and advertising firm in Malaysia (the “Software Licensing Agreement”). Pursuant to the Software Licensing Agreement, the Company has agreed to provide technology support with its unique, internally developed IT system to help Brandavision use the data management system to better target customers and improve operational efficiency. The salient terms of the Software Licensing Agreement are as follows:

 

i)The contract period shall be for three (3) years, commencing March 24, 2023,and ending March 23, 2026 (the “Contract Period”);

 

ii)The total contract sum during the Contract Period is RM12,400,000 (equivalent to US$2,800,045, based on the exchange rate of US$1.00: RM4.4285 as at March 23, 2023); and

 

iii)The Company will grant Brandavision access to its data management system and will help train the staff of Brandavision with respect to its use.

 

Mr. Lee Choon Wooi, Chief Executive Officer and Chairman of the Board of Directors of Starbox Group, commented, “We are delighted to have signed this Software Licensing Agreement and this provides us with a new source of an income stream for the next 3 years. Being a tech-driven company, Starbox Group will continue to dedicate itself to research and development and technological innovation. We believe our newly developed technologies, such as data management and the A.I. Calculation Engine, will help our clients and partners to grow their businesses. We hope to secure more of such income from similar sources in the future.”

 

“Today marks the new episode of Brandavision as we are ready to upgrade our technology system with the help from the Starbox team. Digital marketing requires strong support from data management and a calculation system and Brandavision is in urgent need of technology to help our digital transformation. With this license agreement, Brandavision will be able to improve our operational efficiency and strengthen both our top-line and bottom-line performances. We are committed to teaming up with Starbox for a long-term partnership.” said Mr. Lee Kian Jin, Director of Brandavision.

 

About Brandavision Sdn Bhd

 

Brandavision Sdn Bhd, established in September 2007, offers placed-based advertising spaces and out-of-home media advertising. Brandavision manages exclusive rights to shopping mall advertising mediums, focusing on retail marketing. Brandavision is the exclusive advertising media arm for Pavilion Kuala Lumpur, which is an award-winning, world-class urban development located at the heart of Kuala Lumpur. All information about Brandavision Sdn Bhd contained herein has been reviewed and approved by Brandvision.

 

 
 

 

About Starbox Group Holdings Ltd.

 

Headquartered in Malaysia, Starbox Group Holdings Ltd. is building a cash rebate, digital advertising, and payment solution business ecosystem targeting micro, small, and medium enterprises that lack the bandwidth to develop an in-house data management system for effective marketing. The Company connects retail merchants with retail shoppers to facilitate transactions through cash rebates offered by retail merchants on its GETBATS website and mobile app. The Company provides digital advertising services to advertisers through its SEEBATS website and mobile app, GETBATS website and mobile app and social media. The Company also provides payment solution services to merchants. For more information, please visit the Company’s website: https://ir.starboxholdings.com.

 

Forward-Looking Statements

 

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “approximates,” “assesses,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.

 

For more information, please contact:

 

Starbox Group Holdings Ltd.

 

Investor Relations Department

 

Email: ir@starboxholdings.com

 

Ascent Investors Relations LLC

 

Tina Xiao

 

Phone: +1 917-609-0333

 

Email: tina.xiao@ascent-ir.com